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Teaching Social Media to Digital Natives – Case Study with Syracuse University

By Andy Au | 2 years ago | 4 Comments

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Recognizing the growing demand for qualified social media professionals in the business world, HootSuite University launched the Higher Education Program in January with the S.I. Newhouse School of Public Communications at Syracuse University.

This partnership between industry and academia resulted in a case study outlining how social media professor Dr. William J. Ward (aka DR4WARD) integrated HootSuite University into his curriculum, empowering his students with the social media skills required in today’s workforce.

This collaboration allowed Dr. Ward to focus on higher level social concepts and strategies, while HootSuite University provided the up-to-date content and hands-on experience needed to educate the next generation of industry professionals.

Learn more about how Dr. Ward effectively integrated HootSuite University into his classroom:

HootSuite for Higher Ed

HootSuite University is looking forward to partnering with Higher Education institutions for the upcoming 2013 semesters. Are you teaching social media in the classroom? Take advantage of this free, exclusive toolkit from HootSuite University!

Apply Now 

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3 comments
Derek Hodge
Derek Hodge

Onboarding?

Andy Au
Andy Au

Hi Derek,

Thanks for stopping by. You'll have to expand a little.

Tony Esteves
Tony Esteves

Is "onboarding" a word? If it is, what does it mean?