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Posts Tagged ‘barn owl’

Social CRM, Campaign Measuring & More Barn Owl Release Reaction

February 24th, 2010
Hootsuite Owl at Jeff Pulver's 140 Characters Conference - 140Conf - NYC June 2009

Owly HootSuite attending 140 Characters Conf. by David Berkowitz

The HootSuite Barn Owl release was just last week and many of you are still spreading the good word. We’re still listening and are pleased to share some of your latest posts, anecdotes and remarks.

You can find more related snippets via HootSuite social bookmarks and let us know if we’ve missed something awesome (contact details on the Media Kit).

Social CRM

HootSuite Aids in Social Media Distribution by TMCnet Contributing Editor, David Sims

… the newest iteration of the product has tools for managing audience and tracking campaigns, company officials said, who added that the tools “will be of particular benefit to marketing departments and customer support teams.”

The new capabilities include a “Social CRM” tool to help you learn who follows you, and know who they are in a Friends and Followers chart – “view profile, influence and activity level at a glance, and quickly engage to build relationships,” company officials said.

A thorough, industry-savvy, comprehensive look at the Barn Owl features with marketers and customer service support teams in mind.

Wild Women Hoot Smarter

Tools to Make Your Social Media Marketing Smarter Via HootSuite from Web Marketing Therapy by Nicki Gauthier

There are so many great Twitter and Social Media tools out there but I have found that HootSuite is one of the best! I think the other wild web women would agree because we blog about it here and here.

Thank you Nicki and all of you wonderful wild web women. It is a treat to read about marketers using and loving the new and improved HootSuite.

Measurement Tactics for PR Pros

How to manage online press releases distributed via Twitter a post from Digimarketing Convo Blog

Hootsuite now enables you to add UTM parameters to your links within Hootsuite itself. No longer is an external tool required such as Google’s UTM Link Builder. You can do it all now within one client!

This is a fantastic guide for using the UTM feature in the HootSuite dashboard. Check this out if you have a campaign that you would like to monitor and measure.

Just Keep Hooting

New HootSuite Version Comes Out Today – from Shana’s funny by accident. blog

Manage your relationships, share your success, and prepare your work before hitting “send.”

“The best part is, to enjoy the new HootSuite tools, you don’t have to do a thing — just keeping Hooting!”

We couldn’t have said it better Shana! Thanks for the post.

Video Update

HootSuite Updates!Athens Social Media posts a video tutorial that will take you through some of the new Barn Owl features.

Hootsuite released some updates last week, and Athens Social Media wanted to keep you updated, too! Check out the new video.

A fantastic and comprehensive video Cassidy. Thanks for helping people really understand the new features – in fact, let’s share it around:

Thanks again for your reactions and remarks, we read ‘em all at HootSuite HQ. Again, you can find more related snippets via HootSuite social bookmarks and let us know if we’ve missed something awesome (contact details on the Media Kit).

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Clicks, Klout and CRM: Your perspective on Barn Owl – News Roundup

February 19th, 2010

After weeks of diligent preparation, it’s  a treat to pause and explore the reaction to the new version before hunkering down to prepare for the next release.

It’s truly a treat hearing how excited many of you are about the HootSuite Barn-Owl release so, if it’s OK with you, we’ll share some of your posts:

Are We Perfect Yet?

HootSuite Announces New Features, Including Klout Integration. Is This (Almost) The Perfect Twitter Client? by Shea Bennett from Twittercism

Earlier today HootSuite was down momentarily while they added some new features to the platform. This included a welcome People tab, which allows you to quickly manage your new followers, as well as those you have recently followed yourself.

Interestingly, it comes with integrated support from Klout, which while not a flawless system is probably the closest thing we have right now to a reliable measure of an individual’s online influence and social status.

Great to hear that you are enjoying our new features and thanks for pointing out the value of the Klout integration!

Sharing Secrets to Success

4 More Reasons to Start Using HootSuite by Travis Campbell at MarketingProfessor

I am often asked, “How do you sync all your social profiles?” or “Are there tools available to help people manage multiple social profiles?” I have used multiple services over the past couple years, but my favorite has been HootSuite, and now it just got better.

Travis, we love hearing that you are saving time using HootSuite. Thanks for highlighting the new features and sharing your pro skillz with others.

Efficiency and Progress

The Twitter @ConversationAge Effect from Valeria Maltoni at ConversationAgent puts forth a must-read article about using HootSuite to build efficiencies into your outreach strategy

The point of an automation tool is not for it to do your work, of course. It’s to make doing your work simpler, so you can attend to the things that really matter, like integrating the use of tool with your overall business strategy.

You still get to figure out who you want to reach, how you’re going to listen and track, and what you will answer. Remember that it’s not about more data. Often it’s about what you do with the data you collect.

This is a comprehensive look at HootSuite on how Barn Owl can help marketers and support groups with many pro tips and concepts to consider about the value of links and clicks. We hope it can help you too!

Features Roundup

Web Strategy Workshop offered a breakdown of HootSuite’s Latest Release features:

Updates include…

1. Know and Grow your Audience
2. Custom URL Parameters for deeper integration with Google Analytics & Omniture
3. Save updates as drafts
4. Convert your groups to lists
5. And More!!!

Check out their press release

Thanks for that spotlight on the new tools in the HootSuite kit.

Recap Redux

funny by accident. also spread the news in new hootsuite version comes out today.

We love that copywriting ;-)

There are more reviews and recamps rolling in so stay aware and check back when you aren’t watching the Winter Olympics AKA the Social Media Games – and thanks again for your opinions and perspectives.

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Keep your Friends Close & Statistics Closer ~ HootSuite’s “Barn Owl” Release

February 16th, 2010

barn-its-big

The good news continues from HootSuite HQ with the release of “Barn Owl” – the new iteration of our beloved (and award-winning) social media dashboard. This release includes tools which will delight marketing departments, customer support teams and anyone who seeks to understand their audience plus track what’s working.

In all, HootSuite’s new release delivers on requests from hardcore fans including complete relationship management, enhanced statistics reporting, and a “save as draft” functionality as well as a few tune-ups to stay at the forefront of performance and convenience.

Here’s a recap of the new tools and their benefits:

Know and Grow your Audience

barn-cleanupSure you’re friendly, but keeping track of all your pals and contacts can get overwhelming. Get to know your audience better with the new Friends and Followers chart. Besides the usual profile info, you’ll see their activity level and “Klout” score, and you can quickly reciprocate the friendliness across networks.

Track what’s Working

barn-print-csvMarketing pros take note: HootSuite helps you gather intelligence by tracking which messages generate clicks – including breakdowns by time and by region. Easily share your success with chart printing plus CSV exports for custom reports and PDF printing. Oh did we mention custom URL parameters? If you know what they are, you’re definitely excited.

Embrace Procrastination

barn-draftsEver have an update in mind but missing one critical part? Perhaps a link or an image? Just “Save as a Draft” on any of your accounts and finish and publish to your networks at your leisure (or whenever you get around to it).


Get Tw’Listed

barn-heartTwitter Lists are the new Groups – Play friendly with the Twitter-verse by converting your existing groups and lists and the accompanying glory. We’ve made the transition easy – just click the boxes to migrate to public or private lists – it’ll be worth it.


And that ain’t all

barn-toolsMore tweaks and tune-ups include: improved Linkedin commenting, custom URL variables for campaign tracking and more tweaks under the hood.


Ready Already

The best part is: To enjoy the new features, you don’t have to do anything ~ just keeping Hooting!

Fresh Help

We’ve also evolved the ways to get help. Choose from the Feedback channel for feature requests, props and thoughts. Or use the Help Desk for FAQs, how-tos and troubleshooting tips (even submit a ticket if you really need to).  Of course, you can always find the Owls on Twitter @hootsuite_help along with Facebook, Flickr, and MySpace.

Webinar

Curious? Have questions? Want to see a demo? The HootSuite team are inviting media and users to attend a brief Webinar on Tuesday at 11am PST for a tour of the new release. Tune-in for the Webinar.

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Help is Now More Helpful ~ HootSuite Support Evolves

February 16th, 2010
Common Barn Owl
Image via Wikipedia

With the fresh release of HootSuite (code-named Barn Owl), we’ve also revamped the ways we offer knowledge and help. Now there are three ways to feedback, connect or get help – here’s the breakdown:

HootSuite Feedback: A Place for Ideas

Most comments from HootSuite users are about feature requests, road map (and how lovable owls are). This is why we’ve created HootSuite Feedback — a special place for fans of our beloved social media dashboard. Submit feature requests, talk with fellow users, and speculate about the future.

More than just a forum, HootSuite Feedback is a place where you can vote on features, suggestions, and miscellaneous discussions. Similar to Digg, there is a button beside each topic that our fans can “vote up”. If we see an idea that is particularly popular, don’t be surprised if we include it in future versions.

So grab a coffee, start sharing ideas — and remember: we’re listening.

HootSuite Help: Lending a Hand

We’ve streamlined HootSuite Help services to better serve you. We’ve re-created our help pages to resolve your issues quicker. HootSuite Help’s emphasis is on indexing easy-to-find answers to most of your questions.

As a result, we encourage you to help yourself. HootSuite is a free service and we are gaining more users. Hence, it is not always easy to answer every email in a timely fashion. Before creating a service request, be sure to check our newly created base of knowledge to see if there’s a solution to your problems.

Still, we acknowledge not every issue is documented, so please send us a Support Request if there is no article addressing your problem. Our Help Team is always happy to help you!

HootSuite Engage: Let’s Hang

HootSuite keeps adding more social networks to the social media dashboard and we hang out there too. Find us on Twitter, Facebook, LinkedIn, Flickr and MySpace. With our presence on these channels, we often love to chat and connect. Hence, HootSuite Engage – our new initiative to well… engage with you. Post on our walls, share your thoughts, and  get to know us. Wherever you may be, we want you to know you got a friend with HootSuite.

With that said, all feedback, suggestions, and feature requests posted on social networks will now be directed to HootSuite Feedback. Likewise, support questions will be directed to HootSuite Help.

Thoughts on Support: We’re in This Together

Owly HootSuite poses at Socialable book launch - photo Jeremy Lim

Owly HootSuite poses at Socialable book launch - photo Jeremy Lim

HootSuite is nothing without a great product and a passionate group of users. With this in mind, we work hard to continually improve the product while also making sure we help people get started, learn more tricks, and figure out problems. Like other companies, the questions we hear the most are ones we try to pro-actively answer.

To make this convenient for you, we’ve assembled a library of how-tos and FAQs which will solve 90% of inquires we hear through all support channels. The rest may require further help, but now there’s a full-functional support request system to better help you.

Additionally, there is a cadre of consultants, evangelists and savvy users who write tips, tricks and tutorials on their blogs. We’ll do our best to share those with others as well as producing White Papers and Case Studies to help artists, businesses and organizations learn how to Hoot more effectively.

We want everyone to enjoy their HootSuite experience — and  we work diligently to make this happen — thanks for coming along.

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