In this edition of the HootSuite University Lecture Series, learn how social media helps real estate professionals drive traffic back to their sites, sell more homes, and build their sphere of influence.
To help you recruit new clients using social media, HootSuite University is releasing How the Real Estate Industry is Leading the Way in Social Media with Katie Lance of Inman News as part of its ongoing Lecture Series. This presentation will highlight real estate case studies to help you learn from others’ success in social media.
Watch case studies of real estate professionals using Facebook, Twitter, Foursquare, and Google+ to discover how to apply proven strategies to your business, along with learning efficient ways to curate content for your social networks.
This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.
Want to be notified of upcoming lecture series presentations? Join our mailing list.
HootSuite University News, Lecture Series, News & Events, Strategy
case studies, HootSuite University News, Inman News, katie lance, Lecture Series, real estate
Recently, the MediaLeaders founder, Josh Ochs collaborated with the HootSuite Enterprise team to execute a social marketing campaign designed to track a customer’s path from tweet to transaction for the Palms Hotel in Las Vegas.
The objective? Tie room bookings and transactions to specific social media actions — like tweets or Facebook posts — gathering metrics to allow the team to optimize their messaging and outreach tactics.
Find out how the Las Vegas resort, known for its celebrity clientele, executed their social media strategy and which HootSuite features they used in the process.
Read more…
HootSuite University News, Lecture Series, New Resources, News & Events, Strategy
case studies, HootSuite University News, Josh Ochs, MediaLeaders, roi, Social Media Measurement, The Palms
(La versión en español de este Caso de Estudio la encontrarás al final del artículo)
HootSuite and MTV Latin America have paired up to tell the story of the network’s successful 2010 campaigns using the social media dashboard.
In particular, the social media team was challenged to build brand awareness, plus establish MTV Latin America as an active and ground-breaking brand in social media. Campaigns included MTV Video Music Awards 2010, MTV Movie Awards 2010 and MTV Europe Music Awards 2010.
Download this case study (or embed it, or share it) today to pick up helpful tips for accelerating your campaigns. Read more…
News & Events
case studies, HootSuite Enterprise, HootSuite Pro, MTV Europe Music Awards, MTV Latin America, MTV Movie Awards, MTV Video Music Awards
The team at Spike TV had a challenge on their hands — how to tackle a social media campaign which required pre-event marketing, live-event Tweeting and monitoring, as well as television broadcast promotion. Additionally, they were running their team on fewer members than usual making the tasks even more daunting.
How did they achieve success in the Guys Choice awards social media campaign? Using HootSuite of course. The dashboard is ideal for managing large campaigns running on multiple levels. Find out which efficiency-increasing tools were put to use in our Spike TV case study.
Award-worthy Tactics
Running a social media campaign on any level can be a big undertaking. Running a multi-phased award show campaign to engage fans, promote awareness and live-Tweet celebrity appearances is an enormous task.
Fortunately, the folks at Spike TV harnessed the helpful tools in the HootSuite dashboard to manage the promotion, taping and broadcast of the 2011 Guys Choice Awards; the team collaboration features, paired with effective use of search streams and scheduling functionality ensured this campaign was a success.
Take a look at this HootSuite Case Study to learn how: Read more…
New Resources, News & Events
case studies, Guys Choice Awards, Spike TV
Whenever there’s a HootSuite release, new industry tip or an excited HootFan, we aim to be the among first to hear about it. Why? Because some of the handiest solutions and tips come from you – our Owls.
After reaching 2 million users, we took a step back to see what the web world was saying about HootSuite. What have we done right? What can do better? From mainstream news to the everyday blogger, we enjoy reading how you’re using HootSuite in your daily life.
In this News Roundup, we’re featuring articles which have burrowed into the HootSuite subconsciousness to see how the Owl works in real-world scenarios from starts-ups to meet-ups. Here’s what you had to say:
Read more…
News & Events, News Roundup
case studies, Features, HootSuite, mashable, news, News Roundup, reviews, ryan holmes
Photo by @blakejorgenson
Host to the 2010 Winter Olympic and Paralympic Games, Whistler Blackcomb is a two-mountain, four season resort, and a leader in social media use for their industry. Using HootSuite, their multi-tasking social media team coordinated efforts efficiently and made the most of their resources in order to successfully launch, promote and manage their Deep Winter Photo Challenge campaign, in conjunction with the multitude of other community outreach and customer service tasks.
Read more…
New Resources, News & Events
#deepwinter, case studies, Deep Winter Photo Challenge, Whistler Blackcomb
The HootSuite team is always seeking to refine the dashboard’s features. A big part of the development process is understanding how our owls are using HootSuite. This has affected everything from security to analytics to the localization of HootSuite into different languages.
In this News Roundup we take a look at a few examples of how our dashboard is being used. Plus, we keep things international aiming our attention at reactions to our recent case study on Play Television and El Barco and the success of the HootSuite Translation Project.
Read more…
News & Events, News Roundup
case studies, hootsecure, hoottrans, los twittersodios, newsroundup, translation project
Electric Artists is a leading independent digital brand management and strategy agency. Using HootSuite, they launched a first-time ever social media campaign to bring awareness to PSYCH, USA network’s popular TV show.
The goal: To heighten awareness of the show and mobilize the enormous college fan-base. In particular, Electric Artists wanted to increase tune-ins, Facebook Likes and Twitter followers.
Read more…
Events, New Resources, News & Events
case studies, Electric Artists, Event Management
(La versión en español de este artículo, la encontrarás más abajo)
HootSuite is a powerful tool for large teams and organizations managing multiple contributors. But it’s also a valuable resource for small teams with a lot of social networking on their hands.
To illustrate this scenario, we have a new Case Study fresh from Spain. Find out how Play Television used HootSuite to successfully manage real time audience engagement in a unique experience called the Twittersodios.
Read more…
New Resources, News & Events, Twitter
case studies, el barco, HootSuite, management, profiles, social networks, spain, team collaboration, tv, tv show, Twitter, twittersodios
Recently, the Solomon R. Guggenheim Museum in New York City used HootSuite’s team collaboration and analytics tools to successfully conduct a campaign for their online video project YouTube Play. Today, HootSuite is happy to release a case study all about the museum’s achievements using the dashboard.
The project was a collaboration between The Guggenheim Museum, YouTube, Intel and HP to discover and showcase the most exceptional talent from the rapidly growing realm of online video.
Find out how HootSuite’s measurement-focused toolkit was put to use to spread the word, gain submissions and engage audiences around the world. Download the Case Study, share it with friends and colleagues or embed it on your blog or website.
Read more…
New Resources, News & Events
case studies, guggenheim, hp, intel, museum, social analytics, youtube, youtube play, youtubeplay
