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Posts Tagged ‘social crm’

Introducing HootSuite Freemium ~ Message from CEO Ryan Holmes

August 11th, 2010

Hello HootSuite Community,

HootSuite is pleased to announce new premium packages designed for business and organizations, while also continuing to provide a free version for most customers.

Following in the steps of industry giants like Salesforce, Basecamp and Flickr, we’ve crafted the package tiers to provide the most useful tools to as many customers as possible while also providing advanced tools to customers who need the business-centric features. We’ll keep listening closely to see how we succeeded in meeting your needs.

Tiers for All

We aim to continue providing free service to approximately 95% of our current users. Based on a customer survey (thanks again to all of you who offered your opinions), along with a comprehensive review of usage data, we’re confident we’ll achieve this goal.

This means most of you will continue to use HootSuite in much the same way you do today. Additionally, power users and enterprises with teams can confidently rely on HootSuite for critical campaigns knowing there will be continuity of service from a stable company.

What’s This Mean for Me?

Starting today (Wednesday, Aug. 11th), all new customers will be required to select a plan upon signing-up — including choosing the free option if desired.

The following week, current HootSuite users will be asked to choose a package with the help of a migration wizard to help you choose the best plan.

For all customers (aside from Enterprise-class accounts), we’ll include a 30-day free trial. This period will allow you to experiment and discover which plan best fits your needs. Again, we’ll continue to offer a free plan for those of you who don’t require advanced options at this time.

While you don’t need to select a plan straightaway, take a look at the Pro Plans and Enterprise Package to see what is included at each level.

Keep on Flying

Since first spreading our owl wings over a year ago, we’ve listened closely to feedback from all corners. In the past 8 months, we’ve rolled out iterations galore — adding thoughtful tools to help you spread messages, monitor conversation and track results.

And don’t think we’re slowing down the pace! The upcoming road-map is loaded with new tools and integrations which will make for more enjoyable surprises. Plus we’ll keep listening to your feedback and offering help as we continue to create the preferred dashboard for social media managers, community builders, marketing agencies, and passionate fans.

Thanks to You

We sincerely appreciate you sharing HootSuite with your friends, mentoring your colleagues, and telling your company about the power of our social media dashboard. We take your trust seriously and look forward to growing with you.

Stay tuned to the HootSuite blog for more info and feel free to share your thoughts with us via Twitter @hootsuite_help.

With best regards,

Ryan Holmes, CEO, HootSuite

More

HootSuite Pro Plans
HootSuite Enterprise Plans
Online Media Kit — includes logos, descriptions and interview scheduling info

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Smart and Social — HootSuite Adds Social Relationship and Support Tools

July 13th, 2010

HootSuite is ready to help businesses socially manage campaigns and offer assistance — all from one dashboard.

The line between customer relationship management, technical support and promotional messaging is blurring as customers seek and expect interactions across multiple channels. HootSuite’s newest update adds tools to help learn about your audience and engage them with the information they desire.

Social CRM

Filter by Influence

Drill down into your network by filtering columns by influence score. Sorting by Klout’s algorithmically-produced score allows you to learn which followers and contacts enjoy the widest reach. Ideal for quickly identifying campaign candidates or response priority.

Filter by Keyword

Too many messages to sort through? No problem. Filter your columns on-the-fly by keyword. Type in your desired word to remove the extraneous updates and focus on what’s on your mind. Ideal for tracking topics and prospecting for clients.

Filter columns by influence score or keyword

Follower Insights

Get to know your network with the knowledge behind the “Insights” tab. Learn where your contacts hang-out online including publicly available links to social profiles, a collection of images, even occupations and title — all in one view.

Hoot to Zendesk Support

Where does social networking end and tech support begin? It doesn’t matter since Twitter updates can now become track-able tickets directly in the popular help desk app, Zendesk. This integration helps streamline your customer service and ensure quality responses.

Organization View

Since HootSuite released Team Collaboration tools, many users have added extensive networks. Now managing your colleagues is easier thanks to a new view which shows your contacts on each network, along with a simple way to add more team members.

Organize your teams and networks

Next Up, Premium Paid Packages

From enterprises to start-ups, HootSuite is pleased to help businesses and organizations reach out to spread messages, monitor conversations and track results. As you may know, we’re excited about releasing paid plans in the coming weeks.

Keep in mind, HootSuite will remain free for an estimated 95% of users based on current usage patterns. Meanwhile, premium users will enjoy access to extra features, high limits and prioritized support.

We’ll release details in the coming weeks but to preview, the paid plans will offer:

* Unlimited social networks
* Unlimited RSS feeds
* Team members on social networks
* Advanced analytics & reports
* Expedited support

Thanks to all of you who completed the HootSuite survey — we are committed to offering top quality tools for all types of users and apprecaite your participation.

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UPDATE

We’ve added an easy way to opt-out of the Insights tool so your data will not be shown within HootSuite. Please follow the steps detailed at: How to Opt-out of Insights.

In brief, click on your personal profile card > choose the Insights tab > click “What’s This?” > click Opt-out > confirm Opt-out — Your data be instantly removed from HootSuite.

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