A wee bit old but while we’re catching up on News Round-ups over the next few days, here’s an artifact from SXSWi back in March.
This time it’s a video interview with CEO Ryan Holmes with Folk Media. Ryan shares some insider info about how we build and promote HootSuite, the channels we use to spread the brand, and what we measure to gauge success.
Take a look and be sure to answer host Nichole Kelly’s question:
After you watch the video leave a comment below and let us know which category Ryan fits in and why…
1) Houdini – all smoke and mirrors
2) Miami Vice – definitely trendsetting
3) CSI – Crime Scene Investigator – so smart with social media measurement that NOTHING gets by.
Note: I chose 3) CSI cause i know (almost) no mention of “HootSuite” slips by on Twitter, web, or elsewhere thanks to a listening dashboard of feeds which diligently harvests mentions from the outer reaches of the Internet.
While in Toronto for Sprout Up, HootSuite CEO Ryan Holmes sat down with Karim Kanji of Tech Vibes to deliver his insight about the SXSW experience, Vancouver’s start-up community, how HootSuite got started, and what the company is working on next.
The HootSuite crew was on the road for the past couple weeks in support of our beloved media dashboard. Stops included the 140 Twitter Conference in Seattle, SXSWi in Austin, and Sprout Up in Toronto.
Along the way, we made lots of new friends, shared plenty of interesting conversations, and listened to great feedback from enthusiastic users. Thanks to all who helped us along our journey and made us feel welcome in their cities.
While on the road, we kept an eye on what folks were saying and several articles caught our eye. Settle in and take a look at a sample (for more HootSuite coverage, follow the social bookmark stream):
Today at the #140tc Twitter Conference in Seattle, Washington (which I keynoted this morning), HootSuite CEO Ryan Holmes announced that its popular Twitter application will be integrating with both MySpace and Foursquare, starting this week at the South by Southwest Interactive conference.
While Mr. Holmes didn’t divulge many details about the MySpace and Foursquare integrations, we can make some educated guesses as to how they will work. MySpace integration will most likely look the same as it does in Tweedeck: You’ll gain access to your MySpace feed and gain the ability to update your MySpace status.
Wow 1386 Retweets (so far)! Speaking of Mashable, here’s HootSuite CEO Ryan Holmes and Mashable Founder Pete Cashmore later at SXSW.
Pete Cashmore of Mashable and Ryan Holmes of HootSuite at SXSW - photo by John Biehler
Ryan Holmes hasn’t always been a web entrepreneur. The founder of popular Twitter client and social media dashboard Hootsuite may be a web guy now, but he started out with something very offline: paintball. He started a paintball company, which is still thriving and is run by his brother today. He then moved on to another offline business, pizza, when he opened and owned a restaurant.
He finally moved into the web space when he founded full-service interactive agency Invoke in 2005. The agency focuses on building brand advocacy through social media tools – one of those tools that the team developed is Hootsuite, which launched in 2008 and just announced the finalization of $1.9 million in venture funding.
Hootsuite is more than a twitter client. In the video below, I’ll go over why I love Hootsuite so much and how I leverage it to not only update all my statuses on Twitter, Facebook, and LinkedIn, but to also keep track of click throughs and trends.
SXSW is here. If you’re not a HootSuite fan, you may want to become one if you’re attending the interactive media, film, and music conference in Austin, TX March 12 – 21, 2010.The creative geniuses at HootSuite have added FourSquare and MySpace to the dashboard just in time for SXSW. HootSuite is a popular application that help manage multiple social networks, such as Facebook, Twitter, Linkedin and Wordpress.com.
Thanks for spreading the word Cheryl! To prove we were at SXSW, here’s a photo of some of the HootSuite tribe @ SXSW. Yup, sunny days require cool hats and shades .
HootSuite tribe in Austin - @d1337 @daveohoots @quikness - photo by @kk
One great thing I like about this site is the endless topics of slideshows. Take this great slideshow for example, which is a tutorial on managing multiple twitter profiles on Hootsuite. Last week in our PRowl meeting, we talked about managing social media and sites we enjoyed using. Hootsuite was a site some of our members used (I personally use it too), which allows scheduled tweets, as well as organizing multiple social media accounts (like Twitter, Facebook and LinkedIn) all so they are easily and simultaneously accessible.
Social media can be a huge waste of time if done incorrectly. Tweeting, staying abreast of others’ tweets, it can suck away a lot of your valuable time. So what do you do? How do you make sure your Twittering doesn’t take over your whole business or non-profit?
Now there is HootSuite. “The Professional Twitter Client,” HootSuite has many pros that will help you keep the amount of time you spend on social media under control.
Visit the post to get the reasons and some great tips. BTW, we’ll be sharing more Twitter tips for business at the F5 Expo on April 7th in Vancouver – more info to follow.
Enough Hoots for Today
That’s a wrap for now. Keep the blogs and Twitters coming plus keep an eye out for an interview with CEO Ryan Holmes in Techvibes Toronto by @karimkanji. Here’s one more pic for the road – this one from the HootSuite breakfast in Toronto with a remarkable group of folks sharing ideas and conversations over bacon and coffee.
Greetings from Driftwood Texas - photo by @johnbiehler
After a hugely successful and enjoyable week at SXSWi (which deserves a mighty recap/roundup of its own), HootSuite CEO Ryan Holmes is T.O. bound to speak at Sprouter on Wednesday, March 24th 2010 6pm at The Pilot, 22 Cumberland St. Toronto.
While in town, Ryan and I (Dave Olson Marketing/Community Director) seek to meet TorontoLand customers, entrepreneurs, media and tech luminaries to talk about what they need to spread messages, build audience and track results.
Want to meet up? Ping me @daveohoots to arrange a time for a conversation.
The Sprouter Toronto event looks fantastic and has a huge audience already RSVP’ed. Here’s the blurb to give you a flavor:
Sprout Up is a free monthly event for forward-thinking Toronto area entrepreneurs to gather and mind-meld. A great chance for startups around the city to get friendly, discuss current trends, and network in a casual, open, and focused setting. Attendees will walk away with new insights, new friends and actionable ideas for their businesses.
Join us on March 24th for the next Sprout Up! We have a special guest flying in from Vancouver for the event – guest speaker Ryan Holmes, founder and CEO of professional Twitter client Hootsuite. Ryan will be talking about his journey as a serial entrepreneur (from founder of a paintball field to tech startup CEO). You’ll also hear from new local startups about their businesses.
Just in time for SXSW, social butterflies can share favorite hot-spots with friends on Foursquare, plus bands and filmmakers can quickly connect with fans on MySpace – all from HootSuite’s Social Media Dashboard.
Mayor of the Nest
Don’t know about Foursquare? This web juggernaut combines way-finding, social marketing and gaming in an addictive mobile app which encourages everyday socialites to “check in” at cafes, pubs, and conferences. They can alert friends, share tips, and even become “mayor” of a location. Note: CEO Ryan loves it.
Bands, Meet Fans
Of course, you know MySpace. The venerable web giant is the place where creative types hang out and share their work and is the first stop for discovering emerging and established bands and filmmakers. With HootSuite, artists can easily outreach to fans about shows, releases and screenings. P.S. Let’s be MySpace friends.
Tools for Marketers
Today’s release includes a powerful addition of default settings to custom URL parameters which were added in HootSuite’s “Barn Owl” release (Feb. 15, 2010). This feature helps marketing and customer service teams track campaign results by adding unique referral identifiers. The release also includes a variety of bug fixes and performance enhancements.
Bar-B-Q and Apps in Austin
Are you headed to Austin for the massive interactive media, film, and music conference? The HootSuite team will be on-the-ground keeping an eye out for users updating Foursquare and MySpace with HootSuite and sharing swag specifically designed for the culture of the conference.
Track us down on the road by following @HootUp and/or the #hootsxsw hashtag, plus this handy SXSW Twitter list, for meet-ups, demos, prizes and photo ops with the Owl mascot.
You don’t have to be on the ground in Texas to enjoy the fun – just add Foursquare and MySpace to your HootSuite social networks and learn locals-only tips and/or find where your favorite band is playing next – right from your beloved dashboard.
There is a lot going on at HootSuite HQ these days and soon we’re hitting the road to participate in upcoming events and meet more HootSuite users! We’ll host some HootUps along the way – plus flow some truly collectible swag ~ so follow along to say hello and offer your thoughts on HootSuite.
Twitter is more than just 140 characters. Twitter is a platform that grows more powerful every day, as developers, entrepreneurs, and people with too much time on their hands create thousands of tools and services that do everything from sending direct messages to tweeting on behalf of your houseplants. This panel of Twitter elites will share their favorite Twitter applications and services, and how these apps help them draw value from the Stream. Managing the Twitter Stream * Top Twitter Applications and Services * Applying Twitter to the Real World * What Apps Do You Wish Someone Would Build?
Features five days of compelling presentation from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.
This is a free monthly gathering of like-minded entrepreneurs. “A great chance for startups around the city to get friendly, discuss current trends, and network in a casual, open, and focused setting.”
Innovation Demo – Pre-selected entrepreneurs share their innovative business ideas to the audience
Guest Speaker – Fabulous new speakers will be brought in each month to spur new discussions on relevant trends and ideas
Networking – Network with peers: share knowledge, experiences and drinks
Panel: “Challenges faced and lessons learned as a startup” with Ryan Holmes ~ 6:30-10:30pm
Sponsor: HootSuite is the “social feed” sponsor and hosting the Twitter Etiquette panel
Blurb:
1. A function key on a computer used to refresh a web browser or file manager.
2. A business conference for executives on changing technologies in the online space such as social media, search marketing, mobile applications, and future trends. The inaugural event will be held on April 7, 2010 in world renowned, Vancouver, Canada.
Whether you’re already on the Twitter bandwagon or you see it as merely the latest trend, recognizing the impact of microblogging on business is important. Trends in this area are quickly emerging and evolving. For example, companies are now paying high ranking twitter members to talk about them. It’s a turn (perhaps for the worst) in social media campaigns. Stay in the know by learning about new twitter trends and the impact they could have on your business. More importantly, get to know some basic rules that will help you build a loyal following.
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