The Stanley Cup of Social: The NHL Story
The NHL social media team works on a variety of social networks and interacts with thousands of fans every week. Using HootSuite, they nurture hockey’s biggest fan base by having conversations, sharing fan photos, and utilizing videos. They share game times and trades, they ask and answer questions about rules, teams and everything in between.
Brian Jennings, the NHL’s Executive Vice President of Marketing, likes to say that “what we sell every night is emotion.” Judging by their 1.8 million Twitter fans or the 2.7 million people that ‘Liked’ them on Facebook, it’s safe to say their team is doing a good job of it. Their fingers might not move across the keyboard as fast as the puck crosses the ice, but the NHL is still making a run at the social media cup.