Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format.
Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format.
Build a LinkedIn strategy that will help you grow an engaged community and effectively promote your business on the leading professional network.
Is your brand making the most out of LinkedIn? Find out how to optimize your LinkedIn Company Page and improve your presence, authority, and recruitment prospects.
Overwhelmed by all the different Instagram metrics you could possibly track? Stick to these top insights for maximum impact.
Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.
What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here’s what we found.
Does being original on LinkedIn generate faster growth? Here’s a thrilling social experiment that answers the question.
Is AI really coming for your job? We decided to find out.
Yes, YouTube pays per view—but that doesn’t mean that a million video views will make you rich. We’ll explain.
Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more.
Hootsuite social media manager Trish Riswick’s tribute to her mom for supporting her career (even when she doesn’t always understand it).
All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts.
Irina Novoselsky shares her thoughts on why she’s excited to join the Hootsuite team as Chief Executive Officer.