A post published last month on Pistachio Consulting’s TouchBase blog examines how a public relations team can successfully and non-offensively tweet on a client’s behalf.
Mike Keliher, (@mjkeliher) works in public relations for Provident Partners. Last month, he wrote a guest post for TouchBase explaining how to staff business accounts with multiple people. Mike understood that his web-aware client would use Twitter, that was a given, but the challenge was how to create a single profile maintained by group of users and still retain that cost-of-entry transparency expected of responsible Tweeters.
Mike feels that being honest with your identity on Twitter (as in life) is pivotal. He makes sure the client’s Twitter profile has integrity in the eyes of the Twitter community by establishing up front that it is a team writing the tweets. This is accomplished a few ways.
1) By making it clear on their client’s Twitter profile line bio
2) By changing their display name to add ‘Team’
3) By initialing tweets (we do this with our twitter profiles here at Invoke)
4) by creating a link in the URL section, that explains in more detail who they are and what they do.
Back in September, famous Tweeter / social media whiz Chris Brogan published 50 Ideas on Using Twitter for Business. Brogan’s list is broken down into 5 categories: First Steps, Ideas About WHAT to Tweet, Some Sanity For You, The Negatives People Will Throw At You and Some Positives to Throw Back.
The list is long and contains an array of ideas, from simple, no-brainers (#2 – add a picture), to some goodies like:
#17 When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
#24 Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
#48 Twitter gives your critics a forum, but that means you can study them.
Numbers 31 – 40 are less ideas for businesses than Twitter criticisms detractors are likely to toss out, but they’re still notable as preparation tools because these types of comments do come up.
Whether you’re new to Twittering for business or just curious about better ways to use the micro-sharing tool, Chris answers a lot of questions. Beyond just business practices, his list is a handy guide to the world of Twitter; it’s definitely worth a peep… or a tweet or two.