What is the Most Underrated Social Media Tool? Question of the Week


Image courtesy of Timothy J. Reynolds

This week we asked: ‘What is the most underrated social media tool?’ and got a lot of great responses from you, our savvy users.

The range of answers went from practical web-based tools, to more in depth strategy choices and even simple suggestions like ‘use your brain’ and ‘hit the logout button.’

Take a look at how the responses differed between networks.


On Twitter, some great social marketing tools were suggested. Good content, Google+ and Pinterest stood out in particular.

See the full conversation here.


Across all platforms, especially Google+, it is clear that you value social media management systems as a tool to save time and energy when making a content strategy.

See the full conversation here.

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We received the most responses on Facebook, where you offered a plethora of great stuff. We’ve highlighted a couple of our favorites below, but check out the full conversation to see more.

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What do you think is the most underrated social media tool? Comment below.

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Author: Alyssa Kritsch

Alyssa Kritsch has written 64 posts for the HootSource blog..

Alyssa is a Content Writer at HootSuite. She writes about ways communities across the globe use social media and HootSuite to discover, explore and empower.


I'd say some of those most under-utilized tools are those that help us to listen better. Everyone on social media has something to say, but how many are listening? I would say this means at the most basic, responding to @mentions on Twitter,  all the way to geocode searches for key words and setting Google alerts.  I'm sure there are even more great ways to listen that I am not even aware of yet.