13 of the Best Google Chrome Extensions for Social Media Marketers

By Evan LePage

Social

Adapted image by Jim Pennucci under CC BY 2.0
Adapted image by Jim Pennucci under CC BY 2.0

Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But in the last few months, some incredible extensions have emerged that can drastically change the day-to-day habits of social media marketers. Plus, a few classic extensions have undergone impressive upgrades.

Check out this list of 13 of the best Google Chrome extensions for social media marketers, and start saving some valuable time and effort at work.

LastPass

Update 6/15: Lastpass just got hacked. Change your master passwords!

Social media marketers often run into the problem of wanting to share access to an account, be it a social network, SEO tool, Google analytics, WordPress or any other piece of software, without actually telling team members their passwords. Rather than change the password (and have to memorize a new one or insecurely write it down), LastPass allows you to share access with your team without actually giving them your password.

That’s only the beginning for this free password manager. LastPass operates on a ‘master password’ system, where as long as you remember one key password, the extension will store all of your other login information and autofill it for you when you arrive on a login page. It can also generate secure passwords, to help you avoid reusing the same ones over and over again, or resorting to the terrible “123ABC” level of password amateurism. And, should a team member quit or change positions, you can also remove access to a password you’ve shared with them. In these ways, LastPass offers a massive boost to your online security.

OneTab

Many social media professionals and marketers spend a lot of time scouring the web for great content, and even more time slowly reading through it. On an average work day, I used to have anywhere between five and ten tabs open to blog posts, news articles, videos and other pieces of content. That’s on top of the seven or eight other tabs I had open. I would lose things in the mess of tabs and end up just closing a majority of the articles without ever reading them. It was slow and unsustainable, which is why finding the OneTab extension was such a godsend.

Best Google Chrome Extensions - OneTab Screenshot

When you find yourself with too many tabs open, click on the OneTab icon. All of those tabs will close, but be saved into a list of URLs within a single tab. You can restore them all individually when you feel like reading or opening something, or restore them all at once. You can also export and share that list of links with colleagues or friends. And even if you close Chrome entirely, OneTab will save all of those links for the next time you open it up.

Not only does OneTab add order to the chaos, it also can save you up to 95% of memory within Google Chrome, making your browsing experience faster.

Hootlet

A time-saving social media tool like no other. We may be biased when it comes to the Hootlet but that’s because we use it day in and day out for our own work. The Hootlet at its basic level is a social media publishing extension. It allows you to share the webpage (yes, that’s any webpage) you’re on across your social networks. It saves you time, not only be removing the need to switch tabs/windows and copy and paste information, but also by pre-populating your social media message with the page title and URL. From the extension you can edit social media messages, attach images, and schedule them or send them right away.

On top of all that, Hootlet integrates itself seamlessly into the rest of your web surfing experience. On Google search, the extension allows you to bring up social conversations about your specific search topic. On Google maps, Hootlet can bring up Tweets from people within a short distance of any location you choose. On content networks like Google image search, YouTube, Flickr, Twitter, Facebook and more, a Hootlet button will appear so you can easily share that content to your own social channels.

Sochi-hootlet
Google Maps search for Sochi, Russia, with Hootlet results

We use the hell out of the Hootlet every single day. You don’t have to trust us though. Try it out free.

Pinterest Pin It Button

I have a Pinterest problem. The problem is that I don’t spend much time on Pinterest. At the same time, I recognize how important it is for a lot of people, and I want to be active on the social network as a poster, even if I’m not a browser. That’s where the Pinterest Pin It Button comes in.

Best Google Chrome Extensions - Pinterest PinIt

The extension throws that little ‘p’ logo into the top of your browser—reminding you to pin things. Then it facilitates that process by automatically pulling up images from whatever page you’re visiting, and allowing you to pin the image of your choice to the board of your choice. You can also edit the description and add any context you feel is important.

If the tiny icon isn’t enough of a reminder, as you scroll through a page hovering over an image will bring up a tiny ‘Pin it’ button which you can click to the same effect as the extension.

RiteTag Social Media Optimizer

Ever wonder which hashtag you should be using for a certain event or story? Are you unsure about whether adding a certain hashtag will add value to your messaging? Tracking and comparing hashtags or dumping them into your analytics platform can be time-consuming, especially when you’re sending out 10 or 20 Tweets in a single day. Get that time back with the RiteTag Social Media Optimizer.

 Image via RiteTag
Image via RiteTag

The RiteTag Extension provides analytics on the hashtags you use as your write your social media messaging. The six analytics categories appear right within your compose box, offering real-time insight into the hashtag’s usage within Tweets, the number of times it has been retweeted, its reach, and more. Your hashtags will also be color-coded based on their value (green is worth using, red not so much). RiteTag can even provide you with the handles of influencers who use your hashtag, so you can connect with the leading sources on that topic.

Search in a Giphy

As social media professionals, we probably appreciate a good gif more than most people. Gifs aren’t an “all-the-time” thing, but when opportunity strikes and you can find the perfect gif for the situation, you can increase engagement and click-through on your social media messaging.

Image via Search in a Giphy
Image via Search in a Giphy

The Search in a Giphy extension focuses in on the “finding” part of that formula, making it easy to search for gifs from within your Gmail, Facebook, Twitter and Slack accounts. Find the right gif, and either drag and drop it into your message or right click and grab the image URL. No need to leave the tab or window.

Rapportive

Even though social media marketers are very active on Twitter, Facebook, LinkedIn and other social networks, many of our interactions inevitably still happen within email. Though you’d like to get a conversation going on social media, you’re often stuck doing the delayed email back-and-forth, especially with new contacts.

Best Google Chrome Extensions - Rapportive Screenshot

The Rapportive extension helps to bridge that gap by providing you with valuable information about email contacts—including their social media profiles. If someone sends you an email, Rapportive will gather their information in the sidebar of your Gmail account. You can then easily add them as a contact on LinkedIn or follow them on Twitter.

MozBar

Search engine optimization, or SEO, is a huge part of successful content marketing. Unfortunately, it’s also one of the most misunderstood parts. People new to SEO often find the tools to be complicated or too advanced, and their content suffers as a result.

MozBar results for a search on social media advertising
MozBar results for a search on social media advertising

The MozBar extension offers a simple alternative for people just starting out with SEO. Within Google search, this extension allows you to see the Page Authority and Domain Authority of any links. You can also click “Page Analysis” to get a list of inbound links to any piece of content. This is valuable for marketers looking to track links back to their blog posts or webpages.

Check My Links

You’ve just built your brand new blog post. You publish it and immediately push it out over Facebook and Twitter. Then you get your first comment: “The link in the second paragraph is broken.” Damnit.

We’ve all dealt with broken links at one time or another. They’re frustrating for you as a content creator, and for your followers who, rightly, expect better. We’re all human, we all make mistakes, which is why we sometimes need a robot that doesn’t.

Screenshot via Check My Links
Screenshot via Check My Links

The Check My Links extension for Chrome does exactly what the name says: it checks all the links on your webpage. Any broken links are highlighted in red, so you can go in and fix them before you send your content out into the world.

Page Analytics by Google

Every business with an online presence can benefit from knowing how customers interact with their website. Not everyone has the technical knowledge to find this information out however. If you want to know what your page visitors click and what they ignore, install Page Analytics by Google.

Best Google Chrome Extension - Page Analytics

Similar to the MozBar for SEO, Page Analytics by Google is great for people who are just starting to track the performance of their blogs or websites. The insights it provides offer a valuable analytics snapshot that can help guide your website layout and user experience. Plus, information on active page visitors, pageviews, bounce rate and more can help you shape your editorial strategy and social media promotion. This extension brings some of the best features of Google Analytics right onto the page for you.

Hangouts

Social media marketers tend to be chatty. We’re constantly talking with colleagues, clients and friends, often within Google Hangouts. With that in mind, Google created a Hangouts extension, so you can keep on chatting without needing to actually be in your Gmail inbox.

Reviews of the extension are mixed, with many people saying it’s buggy, so you may not want to depend on it for important business calls, for example. But as a tool to run in the background while you work, and notify you when a colleague sends you a message, the Hangouts extension is a great asset.

Chrome Remote Desktop

If social media marketers were Greek warriors, tech and internet problems would be our Achilles Heel. When IT problems arise, it can ruin your webinar, throw off your posting schedule, or frustrate customers who expect a timely social media response. In these moments, being able to quickly solve your tech issues is essential. Chrome’s Remote Desktop extension can be a life-saver during that process.

Image via Google
Image via Google

Chrome Remote Desktop allows you to hand over the reigns to your computer remotely, through Google Chrome. You can reach out to a trusted individual or company that you think can resolve your IT issues, and then give them control of your computer—even from across the country. Chrome ensures that this access is secured, and only the person you specifically identify can access your computer on that one occasion. No more rushing from your home office to the computer store. No annoying time delays. A huge asset for social media marketers.

Millennials to Snake People

If you work in social media, you are exposed to the word millennials an average of 26 times per day. That is, of course, a completely fabricated statistic, but you get the idea. With so much social media discussion and content focused on this highly overused generational moniker, sometimes we all just need a break. And now, there’s an app for that.

Image via Millennials to Snake People
Image via Millennials to Snake People

The ingenious Millennials to Snake People Chrome extension replaces any text using “millennials” with “Snake People.” The results are hilarious, and result in such headlines as “Dear Snake People, We’re Sorry” and “Why Snake People Don’t Want You to Talk Like Them.” This app might not exactly help you in your job, but it will give you a much needed laugh once in a while. And, I can tell you from personal experience, it’s a lot less imposing than the Cloud to Butt Plus extension.

What extensions did we miss? Let us know in the comments below.

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