Do Social Media Managers Really Need a Master’s Degree?
With more pressure on their shoulders than ever before, what opportunities do social media managers have to build their skills?
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What’s happening at Hootsuite and across the world of social media.
Is Marketing Education Keeping Up With Social Media?
Social media marketing never stops evolving. Right now, there’s a knowledge gap for practitioners in our industry—here’s how to bridge it.
Interns Don’t Manage 24% of the Marketing Budget
Modern marketing teams would implode without social marketers, but they’re still not getting the respect they deserve. Here's how to help.
Half a Billion Users Joined Social in the Last Year (And Other Facts)
The July update of Hootsuite's Digital 2021 report reveals the latest data on the state of the internet, social media, and more.
Why Piggybacking on Your Brand’s Social Posts is Great for Your Career
With employee advocacy, everybody wins. (And yes, that includes you.) Find out why being an employee advocate is worth your time.
Coming Soon to Hootsuite: Composer, Analytics, and Customer Care Updates
There's a lot of new stuff coming to Hootsuite in Q3 2021. Get a sneak peek of all the things we just couldn't wait to share with you.
4 Metrics to Track if You’re Using Social Messaging for Customer Care
Set goals and measure key performance indicators (KPIs) to help your social media and customer care teams focus on the metrics that matter.
Why Social Messaging is the Key to an Unbeatable CSAT Score
Rescue your customers from the dreaded purgatory of phone trees and hold music to win their undying love and gratitude.
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Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show
Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique or interesting content on social media.
We’re Shutting Down the Entire Company for a Full Week—Here’s Why
The pandemic reminded us how important mental health is. So we’re making big moves to support our people—including a company-wide week off.
5 Reasons Why Messaging Should Be Part of Your Social Media Strategy
The social messaging phenomenon has completely transformed the way people interact with brands—and it's only accelerating.
The Hidden Environmental Costs of Downsizing an Office: What We Learned
Remote work is better for the planet... right? Whether you're downsizing or ditching the office entirely, it can be a boon for the environment—if you do it right.
