Top 9 Social Media Trends to Prepare for in 2022
It can be hard to know which social media trends to pay attention to and which ones to ignore. Here are the ones that matter most in 2022.
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What’s happening at Hootsuite and across the world of social media.
The Art of Social ROI: Choosing the Right Metrics for Your Goals
There’s no one metric that determines your success on social. It’s a collection of metrics and KPIs that cover both paid and organic efforts.
Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More
There's a lot of new stuff coming to Hootsuite in Q4 2021. Get a sneak peek of all the things we just couldn't wait to share with you.
TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)
Social user numbers. Ad reach by channel. Audience breakdowns. Get it all (and more) in our latest Digital 2021 Report update.
How We Reimagined the Hootsuite Office for the Future of Work [Photos]
Hybrid work is here and Hootsuite's ready. We redesigned our Vancouver HQ to be an accessible, inclusive, collaborative space.
Do Social Media Managers Really Need a Master’s Degree?
With more pressure on their shoulders than ever before, what opportunities do social media managers have to build their skills?
Is Marketing Education Keeping Up With Social Media?
Social media marketing never stops evolving. Right now, there’s a knowledge gap for practitioners in our industry—here’s how to bridge it.
Interns Don’t Manage 24% of the Marketing Budget
Modern marketing teams would implode without social marketers, but they’re still not getting the respect they deserve. Here's how to help.
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Why Piggybacking on Your Brand’s Social Posts is Great for Your Career
With employee advocacy, everybody wins. (And yes, that includes you.) Find out why being an employee advocate is worth your time.
Coming Soon to Hootsuite: Composer, Analytics, and Customer Care Updates
There's a lot of new stuff coming to Hootsuite in Q3 2021. Get a sneak peek of all the things we just couldn't wait to share with you.
4 Metrics to Track if You’re Using Social Messaging for Customer Care
Set goals and measure key performance indicators (KPIs) to help your social media and customer care teams focus on the metrics that matter.
Why Social Messaging is the Key to an Unbeatable CSAT Score
Rescue your customers from the dreaded purgatory of phone trees and hold music to win their undying love and gratitude.
