Building a community of like minded, passionate individuals means activating people both online and off. Hosting community events is an effective way to get personal with your customers and fans, as well as connect with prospects and encourage real time feedback loops. Deciding to commit the necessary time and resources to planning an in-person event requires the confidence that you will be able to prove ROI.
Download the latest Community Management Tip, “3 Tips For Hosting Community Events With Strong ROI” to learn how to create events with a purpose, maximize your reach through engagement and, in turn, hold an event that is proven to contribute to your business goals.
1. Events with a Purpose
Before you can decide what type of event to hold, you need to align your decision making with both your internal business goals and the external needs of your target audience. Event planning is not only time consuming, but demanding of your resources. In order to ensure you are getting the most value out of your community events, try following these steps:
- Set Business Goals
- Audience Care-abouts
- Advertising the Event
2. Maximizing Reach
With the right preparation, bringing your community together at an event will be smooth and painless. With time saved not having to run around, you will be able to take advantage of networking opportunities. To make the most out of your event, you need to have a thorough communications plan that covers real time engagement both online and off, here are a few strategies how:
- Online Experience
- Offline Experience
- Gain Company Wide Support
3. Measuring Impact
After hosting a successful event, you are left with the task of proving the ROI to the rest of your organization. To ensure you get the most out of your time and resources expended, ensure that the relationships you started don’t go stale over time, here’s how:
- Establish a CTA
- Continue the Conversation
- Measure Key KPIs
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