We don’t have to tell you that social media is everywhere – and the rapid rise in popularity shows no signs of slowing. The result of this growth is that many companies are still learning the power of social media and striving to understand how it can be put to work for their organizations.
For this reason, we’ve partnered with Useful Social Media to produce a white paper examining the role of social media for enterprise businesses. This report – entitled The State of Corporate Social Media 2011 – includes a forward written by HootSuite CEO Ryan Holmes, and identifies evolving trends and tactics, plus outlines current expenditures and budgets of hundreds of corporate social media practitioners.
Even if you aren’t a business-minded social media user, you’ll likely enjoy comparing between trends and tactics in USA and Europe. In all, it’s full of truly useful information which can be applied to your organization’s social efforts straight-away. We hope you enjoy it as much as we have enjoyed bringing it to you.
Useful Social Media
Whether you’re a business looking to work social media tactics into your organization, or an individual who simply wants to see how trends are evolving in the corporate-sphere, this white paper has all the facts and figures to help you out.
The information is designed to help incorporate learnings from the state of corporate social media today. E.g.:
- See how corporate social media use differs from Europe to North America
- Review over 30 charts summarizing details collected from more than 100 corporate practitioners
- Learn from the report’s top ten conclusions
- Peruse over 20 pages of insight and analysis on what these results mean for your organization’s social media activities
More Helpful Hoots
We want to keep you up-to-date with the latest and greatest in HootSuite news, advice and releases. So keep an eye on @HootWatch for helpful tips and late-breaking information for using social media for your business.