How to Build a Global Brand Through Crowdsourcing: SXSW Panel Picker

Blog   /   Social
September 4, 2013

Destin Haynes
Destin Haynes

The SXSW Panel Picker is live, and it’s up to you to vote for your favorite panels to ensure that they are selected for the year’s biggest Interactive conference, SXSW 2014 in Austin, Texas.

We have submitted five ideas, and are highlighting each in an effort to appeal to you, dear reader, for your precious votes.

Today we have a discussion on crowdsourcing and localization by our Director of Community Destin Haynes, entitled “Crowdsourcing Globalization: Be local everywhere”


Colored with examples from within HootSuite’s own walls, as well as spotlights on communities around the world, learn how any organization can develop a successful global brand presence for a much lower price tag than anticipated and with a higher, measurable ROI.

Here’s a little bit more about what Destin is planning on discussing:

For any company to truly succeed in the global arena they need to focus on the task of genuine localization for different markets and regions. From Starbucks to BestBuy and beyond, “hyperlocalization” is a trend that benefits both company and consumer, and is forming the foundations of many social business strategies. But for those businesses that don’t have the budgets of these global giants, the scope (and the price tag) of being local everywhere is a seemingly overwhelming task.

Thankfully, there are innovative ways to be hyperlocal without breaking the bank. This is the story using the power of crowdsourcing and passionate communities of dedicated users to help localize.

Interested in hearing more? Vote here.