Facebook is the biggest social network in the world, and they definitely showed their influence in 2014. Massive acquisitions, big moves into other industries and big changes to their algorithm made for a newsworthy year.
Have a look at some of what kept Facebook in the headlines in 2014:
The story of Facebook’s product this year was, in their words, to adapt Facebook in order to better represent the interests of the users.
When a person or business explicitly requests likes, shares and comments to increase the engagement around their Facebook posts, without actually providing any content of value, Facebook dubs these types of posts “Like-Baiting.” After a survey showed Facebook users rated these posts as 15 percent less relevant than other content with the same level of engagement, Facebook made algorithm changes to suppress like-baiting in the News Feed.
Facebook also changed its algorithm to reduce the number of “text status updates” from Pages that appear in your News Feed. The change forces brands to share images or videos with almost every post or risk drastically losing the reach they get.
These are just two of several algorithm changes that changed the face of your News Feed this past year, as Facebook worked to reduce overly promotional posts in your News Feed, and crack down on click-bait, among other things.
Of course, algorithm changes weren’t the only product changes Facebook made. While Facebook is a valuable tool to learn about your family and friends, it has greater value in learning about news and pop culture. Facebook wanted to open these broader conversations up to a wider audience, which is why in January the social network unveiled their Trending feature. Much like Twitter trends, Trending allows you to quickly see the most talked about topics on Facebook, with a line explaining each one and the opportunity to click through to see the most popular posts on the subject.
Facebook also launched a new save feature, to help users keep interesting, important and memorable posts in their back pocket for future use. Links, places, movies, TV shows and music can all be saved into a special Facebook “saved items” section that only you can access— unless you choose to share it with your friends.
Other noteworthy product updates by Facebook:
- A Shazaam-like tool to identify songs and shows
- An anonymous messaging app called Rooms
- Beta testing a “Buy” button
- The ability to search old posts
Facebook’s year was also characterized by pushing the boundaries of what we expect from a social media company.
They made a big impression early in the year by acquiring virtual reality company Oculus Rift for $2 billion. That’s no small sum, especially considering no one is exactly sure how that technology will be incorporated into Facebook. The social network said they saw potential applications in communications, media and entertainment, and education. CEO Mark Zuckerberg also stated that “Oculus has the chance to create the most social platform ever,” but we still haven’t seen any new features being teased or concepts hinted at. We’ll wait and see.
Facebook was also responsible for an even more massive acquisition in 2014, this time of real-time messaging app WhatsApp. The $19 billion acquisition put them in control of Facebook Messenger’s biggest competitor, and made them an undeniable powerhouse in that space. When the deal happened WhatsApp had a reported 450 million users, compared to Messenger’s approximately 53 million users.
How else did the company push boundaries?
How about launching a research hub, publishing reports on Facebook AI, Data Science, Systems, and User Experience. Facebook received ire this past summer after releasing a report showing people responded positively to seeing positive stories about friends in their news feeds—results they achieved by changing the makeup of News Feeds within their test group. The response caused them to reconsider how they approached research, establishing a new framework for conducting research and a new website to share their reports publicly.
Finally, Facebook decided to venture into journalism by establishing its own newswire. With so many stories breaking first on social media, it was a natural fit for the world’s largest social network. The FB Newswire features posts that are verified by journalists and selected by editors. It’s made possible by a partnership with Storyful, an aggregator and distributor for news content shared on social networks.
Hootsuite and Facebook
Hootsuite and Facebook had another productive year as partners in 2014.
During Facebook’s f8 conference they announced the launch of FbStart, a program that helps mobile developers succeed by providing free tools and services. The program is broadly available to all iOS and Android with live apps around the world, and that’s where we come in. HootSuite was chosen to support FbStart as a partner, offering successful applicants access to the HootSuite platform. Like all businesses, mobile startups increasingly rely on social media to improve their sales, marketing, and customer service. With our platform, and special features like HootSuite University, customized coaching and HootCare’s 24/5 Prioritized Support, they get the tools they need to implement an effective social media strategy. To learn more and start your application now, visit fb.me/start!
We also updated our mobile apps‘ Facebook functionality in response to user feedback. Our apps now automatically include the image thumbnail and article summary alongside any link you publish to Facebook, so your posts appear just like any link shared on the native social network.
We’re always releasing new resources to help social media users make the most of their Facebook experience. Here are some of our most popular Facebook resources from 2014.