Facebook page apps can help your brand stand out in an increasingly crowded arena. There are more than 80 million small- and medium-sized business pages on the platform, a figure that’s increased 23 percent year-over-year.
As the adage goes, there’s an app for just about everything these days, and that’s true when it comes to Facebook pages apps, too. There are apps that can help Facebook page managers do everything from work more efficiently, to create more engaging content and sell more products.
We’ve assembled the best of them here.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Starter Facebook page apps
Facebook’s family of apps includes Instagram, Whatsapp, Messenger, and more. Some are automatically connected with your page, but others need to be added to reap the cross-channel benefits.
Connecting your Instagram business account to your Facebook page has more benefits than just helping you gain followers. For instance, if you use your Facebook Page to create ads, you’ll also have the option to share them on Instagram. You can also crosspost Stories between the two apps and monitor comments on Instagram ads from your Facebook page dashboard.
Here’s how to do it:
1. Log in to your Facebook page.
2. Click Settings in the top right corner.
3. Select Instagram.
4. Select Log in.
5. Fill in your Instagram credentials.
If WhatsApp is a primary communication channel for your brand—or you’d like to make it one, you’ll want to connect it to your Facebook page. Once you’re connected, you’ll have the option to run ads that click to your WhatsApp Business account.
Download the Facebook Pages Manager app to track activity, see insights, and reply to customers on the go. You can manage up to 50 pages from your device with this app.
Facebook page apps for content
Create more engaging content on the go with these Facebook apps.
Adobe Spark lets you design Facebook page covers for free, and has more features for Spark business members. This platform requires no design experience, and makes everything from creating ads to marketing videos a cinch.
Add brand assets and colours, and Spark automatically creates branded templates based on your preferences.
Despite Facebook’s inflated video view stats, video remains one of the top ways to attract social engagement. Animoto’s pre-built video templates make it easy to create videos from clips or images with no editing experience required.
Plus, thanks to its partnership with Getty Images, Animoto provides access to more than one million stock assets.
With more than 100,000 templates and images, PromoRepublic is another free resource library worth bookmarking. This app’s content is tailored for brands, with specific templates available for more than 20 industries. You can also create your own templates and personalize as you see fit.
Facebook offers live stream capability directly within the app, but if you’d like to broadcast to other channels, Vimeo’s Livestream is a good option. Livestream’s Facebook Live feature is currently available to its Enterprise and Premium members, allowing them to retain ownership of their content while reaching a wider audience.
Hootsuite’s scheduling options let you post at the best times of the day and place campaigns in advance. You can post to your Facebook page or multiple social networks at once.
Beyond saving time, scheduling allows your page to stay active outside of traditional 9-5 work hours. And Hootsuite lets you designate team leaders to approve outgoing posts, making sure they’re on-message and on-brand.
Facebook page apps for surveys and promotion
Consider using these Facebook apps for your next surveys, polls, or promotions. Need some inspiration? Check out these creative social media contest ideas and examples.
Whether you’re running a sweepstakes or a leaderboard contest, Wishpond offers 10 unique apps that manage the logistics of Facebook page promotions. Other contests Wishpond supports include video and photo competitions, coupon offers, photo caption contests, referral contests and more.
Regardless of the objective, Woobox campaigns are tailored to help brands meet their targets. Woobox excels at cross-platform campaigns that can be promoted across social, email, and other channels.
But it offers a lot of variety for self-contained Facebook page promotions, too. Options include everything from quizzes and polls, to user-generated content contests.
Brands may opt to run a poll for a variety of reasons, from market research to encouraging engagement. SurveyMonkey offers free and pro tools to create surveys or polls specifically for your Facebook page. Create your own survey or base one off of a template.
Tips are provided throughout the creation stage, and poll results are provided in real-time. Using SurveyMonkey Audience, you can also access a targeted group, increasing your chances of hearing back from the right people.
SurveyMonkey also offers Facebook Messenger surveys, so fans can complete the survey directly in the Messenger app.
Facebook page apps for email integration
You can add a sign-up button to your page, but it will redirect to a web page, which is great for visits, but not necessarily for conversions.
Consider these apps that add pre-populated forms to a tab on your Facebook page instead.
If your company deploys email newsletters, make sure there’s a sign-up tab on your Facebook page. If you integrate MailChimp with your page, you can create a sign-up form for new subscribers, and then promote it with ads if you’d like to increase reach and awareness.
AWeber is another option for adding a newsletter sign-up tab to your Facebook page. The registration form is prefilled with public Facebook information, making it easier for new followers to subscribe. Like MailChimp, AWeber allows you to add a custom tab image and custom tab name.
Facebook page apps for tabs
Create custom tabs with this Facebook pages app.
Why create new tabs for your Facebook page? Perhaps you’d like to promote a new product, post community guidelines, or create a branded game.
This app offers free reign over the look and feel of the tab, without adding any of its own branding.
If increasing page likes is a goal, try the Fangate feature. It requires fans like your page to unlock the tab.
Woobox will also help you add Pinterest, Instagram, Twitter, and YouTube page tabs so you can promote your other social channels.
Facebook page apps for e-commerce
If your Facebook page doubles as a retail platform, you may want to consider these apps.
Developed by the online retail exerts at Shopify, this app lets you share collections and sell products directly from you Facebook page. Post galleries and shoppable photos so customers can shop and buy without having to leave Facebook.
Like Shopify, BigCommerce is a Facebook-approved e-commerce platform that helps you run a shop from your Facebook page. Through BigCommerce, brands can connect their website catalogue, run targeted ads, and find the right customers.
Facebook page apps for advertising
Facebook’s ad capabilities can be daunting. Use these Facebook apps to make things easier.
Facebook Pixel is technically an analytics tool, but it’s needed to make sure you can track and target your ads.
With Pixel, you can set up automatic bidding, connect with specific types of customers, and better understand the customer buying path. If you’re running ads without Pixel, you’re missing out on the platform’s full capabilities.
Streamline the tracking of comments on your ads with Adview (integrated with Hootsuite). If your ads run on both Instagram and Facebook, this ad helps you view and reply to all your comments in one place.
It also provides analytics to let you see where you’re getting the most comments.
Facebook page apps for tracking and analytics
Facebook has its own analytics platform, but these apps help to streamline tracking and survey the competitive landscape, while giving you additional data and insights.
We’re obviously biased, but Hootsuite Insights provides comprehensive tracking tools for your Facebook page and broader efforts.
It’s easy to get tunnel vision with social media platforms, but Hootsuite Insights helps you to zoom out and analyze social sentiment and trends across all platforms. Real-time reporting, automatic reports, and an intuitive interface help social managers save time while staying on top of social conversation.
This comprehensive app helps Facebook Page admin monitor visitor posts, comments, and reviews. Pageview’s workflow tools make it easy for multi-person teams to divvy up tasks and manage multiple pages. Team members can be assigned items and messages can be marked and filtered by read/not read, replied/not replied, and assigned/resolved.
Another cool feature is that Streamnotes is built-in, so posts can easily be saved to Evernote, OneNote, Google Sheets, CSV/PDF, or another method of choice. And, it integrates seamlessly with Hootsuite.
Likealyzer uses data points to provide a grade and detailed report card on your Facebook Page performance. After copying your page link, Likealyzer will breakdown where your page excels, and where things can be improved. It will automatically identify competitors for you to benchmark against, but you can also manually add them as well.
Like Hootsuite Insights, Hootsuite Analytics offers a comprehensive approach to social data tracking, but for small businesses. Use Hootsuite Analytics to track your Facebook Page engagement and compare it against Twitter, Instagram, and other channels that are important to your brand.
Facebook Messenger Apps
All Facebook Page admins receive questions, comments, and feedback via Facebook Messenger. These apps will help you develop a good response strategy.
MobileMonkey is a multi-purpose app for Facebook Messenger. It helps you build chatbots, create Messenger ads, send chat blasts, and even offers tools for growing Messenger contact lists. If your company uses Hootsuite, you can integrate it with your dashboard so you can streamline Messenger response and marketing tasks.
Designed for e-commerce, Chatkit is a bot that helps save time by auto-responding to common customer inquiries. Critical messages are flagged so that a live agent can step in and respond more quickly.
Quick response time is essential if your brand uses Facebook as a point of sale.
Like MobileMonkey, Chatkit can be integrated with Hootsuite to streamline operations. Brands that use Chatkit include Rebecca Minkoff, Taft, and Draper James.
Manage your Facebook page alongside your other social media channels using Hootsuite. From a single dashboard you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it today.