How a Top IT Company Uses uberVU via Hootsuite To Generate Social Media Reports

Fujitsu is the world’s fourth-largest IT services provider and the largest in Japan. With approximately 162,000 employees supporting customers in more than 100 countries, Fujistu uses uberVU via Hootsuite to provide a superior customer experience—both locally and globally.

At Connect via Hootsuite London 2014, we spoke with Andrew Richardson, who manages Brand and Digital Marketing at Fujitsu. Watch our interview with him to discover how a global organization uses uberVU via Hootsuite to:

  • Track and report on marketing campaign success around the globe
  • Use these successes to inform content strategies across the organization
  • Assign social messages worldwide to local teams for language-specific responses
  • Understand the global picture on social media with in-depth reporting

“Hootsuite and uberVU provides us with one global tool that has the statistics and reporting our senior executives want in order to give us that added support.”—Andrew Richardson, Brand and Digital Marketing, Fujitsu