The team at Spike TV had a challenge on their hands — how to tackle a social media campaign which required pre-event marketing, live-event Tweeting and monitoring, as well as television broadcast promotion. Additionally, they were running their team on fewer members than usual making the tasks even more daunting.
How did they achieve success in the Guys Choice awards social media campaign? Using HootSuite of course. The dashboard is ideal for managing large campaigns running on multiple levels. Find out which efficiency-increasing tools were put to use in our Spike TV case study.
Running a social media campaign on any level can be a big undertaking. Running a multi-phased award show campaign to engage fans, promote awareness and live-Tweet celebrity appearances is an enormous task.
Fortunately, the folks at Spike TV harnessed the helpful tools in the HootSuite dashboard to manage the promotion, taping and broadcast of the 2011 Guys Choice Awards; the team collaboration features, paired with effective use of search streams and scheduling functionality ensured this campaign was a success.
Take a look at this HootSuite Case Study to learn how:
More Successes to Share
This case study, along with many more, are available any time in the HootSuite Library. Swing on by for Info Sheets and White Papers too. And be sure to follow @HootSuite for the latest news and releases from the HootSuite dashboard.