The days are getting shorter, the nights are getting longer—and the social campaigns of your competitors are becoming bigger and more frequent. From Black Friday through to New Year’s Eve, the winter holiday season is the busiest time of year for social media campaigns. What can you do to make your holiday campaigns stand out? What kind of holiday campaign should you run? How do you make it worth your while to compete against your rivals?
Richard Hungerford, director at Hootsuite Campaigns, answers these questions and more in Hootsuite Campaigns’ webinar: Holiday Social Media Campaigns That Keep On Giving.
In this webinar, we walk you through the campaign-planning process, how your fans are using social media this holiday season, and how best to promote your campaign to cut through the noise. We also review one of our biggest holiday success stories, Dwell’s Holiday Giveaway, which won Dwell 97,000 email addresses in four weeks.
Holiday Social Media Campaigns that Keep on Giving
This webinar provides insider tips from the Hootsuite Campaigns team, including how to:
Identify the campaign type best suited to your holiday goals—from a sweepstakes to a contest featuring user-generated content
Conceptualize and design the all-important visual elements of your campaign to maximize conversion
- Promote your campaign across social networks and make the most of Facebook and Twitter’s recent updates