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How Fairfax County Uses Social to Better Serve Constituents

The government in Fairfax County in Virginia, US, provides public services for 1.1 million county locals every day—from police, fire and rescue, animal shelter, public transportation, health department, libraries, and recreation centers, to disposal facilities.

For decades, Fairfax County relayed important emergency and service updates via press releases, conferences, and media advisories. Today, social media allows the public to play a more active role in finding information and sharing it. To support this shift and better serve constituents, Fairfax County developed a comprehensive social media strategy with the help of Hootsuite Enterprise.

Watch the on-demand webinar: Success Story: How Fairfax County Uses Social to Better Serve Constituents to discover:

  • 4 Tenets of social preparedness: Including listening to community first responders during an emergency, as exemplified during Hurricane Sandy.
  • 5 Ways to centralize social media: Including how various county departments have applied for social media accounts and, once approved, the social media training and strategy process with the help of Hootsuite Enterprise onboarding for best practices.
  • 6 Philosophies of Fairfax County’s social media strategy: Including engaging with relevant, timely, and actionable information and becoming a trusted voice during emergencies.
  • 7 Key ideas behind the updated social media strategy guide: Including developing goals for each new departmental account and sharing customer service satisfaction surveys out through social media.

Watch the webinar

Meet the speakers

Greg Licamele
Director of External Communications, Fairfax County

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Anne Cissel
Communications Specialist, Fairfax County Health Department

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Kristen Auerbach
Director of Communications and Outreach, Fairfax County Animal Shelter

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Mark Rybchuk
Government Specialist, State & Local Government, Hootsuite

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Watch the webinar