Did you know that 9 out of 10 small businesses use or are planning to use social media?
LinkedIn recently conducted a study to investigate how small businesses are using social media, and whether their investment is proving its worth. According to their research, the #1 problem facing most small businesses is attracting new clients, and 61% of SMBs believe social media is helping them solve it.
The study also showed that over half of SMBs have increased the amount they are spending on social media in the last year. The number is even greater for hyper-growth companies, 73% of whom have increased spend on social media and social media ads, more than any other marketing channel.
Check out more of the small business social media data in LinkedIn’s infographic below, and on their brand new small business microsite which is full of resources to help you take advantage of LinkedIn for your company.