HootSuite Enterprise Announces Insights for Pinterest Marketers (Beta)

By Matt Foulger



We couldn’t be more excited to integrate Pinterest’s recently announced Business Insights API. Pinterest reporting now extends into HootSuite Analytics, giving select HootSuite Enterprise customers deeper insight into their brand, their industry, and the Pinterest content that’s driving results.

Since its founding in 2010, Pinterest has quickly become a core visual discovery and planning platform for consumers and a valuable source traffic and commercial signal for businesses. With Pinterest recently securing an additional $200M in financing and a valuation of $5B, it is one of the fastest growing channels for online sharing. So, it’s no surprise that businesses have widely embraced Pinterest to deepen relationships with customers and build brand loyalty.

HootSuite’s integration with Pinterest allows your team to access another channel of key social data into your content marketing strategy. By incorporating Pinterest reporting into HootSuite’s analytics, you gain a complete view of content performance across multiple channels and gain insight into what’s delighting your customers.

This beta integration brings four new modules to HootSuite’s Enterprise Analytics:

  • Pinterest Follower Growth – Count: Track follower growth for each of your boards
  • Pinterest Follower Growth – Aggregate: Aggregate total follower growth across multiple boards
  • Compare Pinterest Boards: Compare follower growth among multiple boards, including your industry benchmarks
  • Per Pin Metrics – Top Ten: Measure likes, repins, and comments for the top ten posts in a given date range

The HootSuite Pinterest Business Insights integration is currently in Beta and is exclusively available to select Enterprise customers. If you are a member of a HootSuite Enterprise account, please contact your dedicated Account Manager to inquire for access.

If you’re not already using HootSuite Enterprise, click here to discover more about our Enterprise-level solutions.

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This exciting integration is only the first step in the HootSuite + Pinterest relationship. Stay in the know by following @HootSuite on Twitter to learn about further integrations and developments!

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