# Social Media Marketing & Management Dashboard > Hootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more. --- ## Pages - [About](https://blog.hootsuite.com/about/): Meet the team behind the Hootsuite blog and learn about our goals and editorial standards. - [Blogs Destacados](https://blog.hootsuite.com/es/featured/): - [Featured Posts](https://blog.hootsuite.com/featured/): - [Marketo](https://blog.hootsuite.com/marketo/): - [Home](https://blog.hootsuite.com/it/home-4/): The Hootsuite blog, a source to gain valuable strategy, skills, trends, and insight on social media marketing. - [Home](https://blog.hootsuite.com/de/home-3/): Sichern Sie sich noch heute detaillierte und leicht umzusetzende Social Media-Strategien, Ratschläge und Tipps. - [Conseils et Bonnes pratiques sur les Médias Sociaux - Hootsuite Blog](https://blog.hootsuite.com/fr/home-2/): Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation... - [Everything You Ever Wanted to Know About Working with YouTube Influencers](https://blog.hootsuite.com/everything-ever-wanted-know-working-youtube-influencers/): The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use—baked fresh, several times a day. --- ## Posts - [How to use Instagram auto-reply to get leads, sales, and more](https://blog.hootsuite.com/instagram-auto-reply/): If you're using Instagram to generate leads, sales, or newsletter signups, Instagram auto-replies are a smart way to automate your work. Here's how to get started. - [Social media image sizes for all networks [June 2025]](https://blog.hootsuite.com/social-media-image-sizes-guide/): The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. - [Social SEO: Guide to more reach on social media + free tool](https://blog.hootsuite.com/social-seo/): Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. - [Social-Media-Wettbewerbsanalyse + kostenloses Template für 2025](https://blog.hootsuite.com/de/social-media-wettbewerbsanalyse/): Eine Social-Media-Wettbewerbsanalyse hilft Lücken in der Strategie zu identifizieren und allen anderen einen Schritt voraus zu bleiben. - [Las 16 mejores herramientas de gestión de redes sociales en 2025](https://blog.hootsuite.com/es/herramientas-de-gestion-de-redes-sociales/): Contar con las herramientas adecuadas para la gestión de redes sociales te ahorrará muchísimo tiempo, esfuerzo y dinero. - [13 social media scheduling tools to save tons of time in 2025](https://blog.hootsuite.com/social-media-scheduling-tools/): The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. - [Los 10 mejores acortadores de URL para un mejor seguimiento de enlaces en 2025](https://blog.hootsuite.com/es/que-es-un-acortador-de-url/): Un buen acortador de URL (acortador de enlaces) te permite dos cosas: ahorrar espacio en tus pies de foto y medir fácilmente el desempeño. - [15 social media trends shaping 2025 [mid-year update]](https://blog.hootsuite.com/social-media-trends/): We’re halfway through 2025 — see which social media trends are holding strong, what’s changed, and what still deserves your attention. - [13 influencer marketing tools compared: 2025 guide](https://blog.hootsuite.com/influencer-marketing-tools/): Looking for the best influencer marketing tool? We organized top platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget. - [Les 16 meilleurs outils de gestion des réseaux sociaux en 2025](https://blog.hootsuite.com/fr/outils-de-gestion-des-reseaux-sociaux/): Choisissez les bons outils de gestion des réseaux sociaux et économisez du temps, des efforts et de l’argent pour votre stratégie digitale. - [12 Tools zur Social-Media-Stimmungsanalyse für 2025](https://blog.hootsuite.com/de/social-media-stimmungs-analyse-tools/): Mit Tools zur Social-Media-Stimmungsanalyse lässt sich ermitteln, was eure Zielgruppe wirklich von euch denkt und wie ihr euch verbessern könnt. - [Análisis del sentimiento en redes sociales: 12 herramientas para 2025](https://blog.hootsuite.com/es/analisis-de-sentimiento-en-redes-sociales/): Las herramientas de análisis del sentimiento en redes sociales te ayudarán a saber qué piensa realmente tu audiencia de ti y cómo ser mejor - [28 YouTube tips to grow your channel in 2025](https://blog.hootsuite.com/youtube-tips/): Want to build up your YouTube channel? We’ve got 28 top YouTube tips for beginners, intermediate-level users, and experts. - [The ultimate Instagram Reels cover guide (+ free templates)](https://blog.hootsuite.com/instagram-reels/): Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. - [Organic vs paid social media: Everything you need to know](https://blog.hootsuite.com/organic-vs-paid-social-media/): Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. - [What is social media analytics? The complete guide](https://blog.hootsuite.com/social-media-analytics/): Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! - [20 social media manager interview questions (+ sample answers)](https://blog.hootsuite.com/social-media-manager-interview-questions/): Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! - [9 social video metrics you need to track in 2025](https://blog.hootsuite.com/social-video-metrics/): Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). - [Instagram link tree guide: How to set up and optimize your bio links](https://blog.hootsuite.com/link-tree-for-instagram/): Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts. - [How to manage multiple social media accounts easily in 2025](https://blog.hootsuite.com/manage-multiple-social-media-accounts/): Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. - [Atención al cliente en redes sociales: los mejores consejos y herramientas](https://blog.hootsuite.com/es/atencion-al-cliente-en-redes-sociales/): Hoy más que nunca, la gente espera una atención al cliente en redes sociales excepcional. Aquí te decimos cómo lograrlo sin importar tu presupuesto - [Social media advertising: Cost, benefits, and tips for 2025](https://blog.hootsuite.com/social-media-advertising/): Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. - [Service client sur les réseaux sociaux : le guide complet pour 2025](https://blog.hootsuite.com/fr/service-client-sur-les-medias-sociaux/): Découvrez comment améliorer votre service client sur les réseaux sociaux pour vous faire une réputation en or sans dépenser une fortune. - [22 frische Social-Media-Content-Ideen für 2025](https://blog.hootsuite.com/de/social-media-content-ideen-und-beispiele/): Schreibblockade?? Diese Liste mit ansprechenden Social-Media-Content-Ideen hilft euch auf die Sprünge, wenn euch gerade gar nichts einfällt. - [246 ideas de descripciones de TikTok [y generador gratuito de descripciones]](https://blog.hootsuite.com/es/descripciones-de-tiktok-funcionan-muy-bien/): No dejes que el bloqueo mental te desanime. Tenemos 246 ideas de descripciones de TikTok que le darán un toque especial a cualquier video. - [34 estadísticas de Facebook que todo experto en marketing necesita en 2025](https://blog.hootsuite.com/es/estadisticas-de-facebook/): Conoce las estadísticas de Facebook esenciales para elaborar una estrategia inteligente y crear informes, presentaciones y mucho más. - [Social media competitor analysis: Free template for 2025](https://blog.hootsuite.com/competitive-analysis-on-social-media/): A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. - [Comment créer une chaîne YouTube pour développer votre marque et gagner de l'argent](https://blog.hootsuite.com/fr/comment-creer-une-chaine-youtube/): Prêt à exploiter tout le pouvoir des vidéos courtes (ou longues) ? Découvrez comment créer une chaîne YouTube et lancer votre propre compte. - [30 KI-Marketing-Tools, die euch 2025 zu Wachstum verhelfen](https://blog.hootsuite.com/de/ki-marketing-tools/): Roboter-Assistenz gebraucht? Diese 30 Top-KI-Marketing-Tools machen das Social Media Management (und das Marketing generell) so viel einfacher - [13 best social listening tools for brands [free + paid]](https://blog.hootsuite.com/social-listening-tools/): Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. - [72 plantillas hermosas para crear Historias de Instagram (+tips sobre cómo usarlas)](https://blog.hootsuite.com/es/plantillas-gratuitas-para-historias-de-instagram/): Una colección de plantillas para crear Historias de Instagram para que tu contenido sea muy lindo y llamativo, incluso si no eres diseñador. - [Influencer marketing: Advanced strategies to maximize ROI in 2025](https://blog.hootsuite.com/influencer-marketing/): If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. - [How the TikTok algorithm ranks content in 2025 + tips for visibility](https://blog.hootsuite.com/tiktok-algorithm/): Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. - [Me gusta en Instagram: Por qué son importantes y cómo conseguir más en 2025](https://blog.hootsuite.com/es/mas-gusta-en-instagram/): Veas o no los Me gusta en Instagram, son clave para el algoritmo. Ayudan a que te vean más. Aquí te contamos cómo conseguir más. - [34 données démographiques de Facebook à connaître absolument en 2025](https://blog.hootsuite.com/fr/27-donnees-demographiques-facebook/): Utilisez les données démographiques de Facebook et ses 3 milliards d’utilisateurs actifs pour créer une stratégie adaptée à la plateforme. - [12 social media dashboards for reporting, listening, and more](https://blog.hootsuite.com/social-media-dashboard/): Here are the 12 social media dashboards you need to easily track your performance across channels and get insights on how to grow faster. - [Nutzergenerierter Content (UGC): Was ist das + warum ist es wichtig?](https://blog.hootsuite.com/de/nutzergenerierte-inhalte-fuer-social-media-wettbewerbe-einsetzen/): Nutzergenerierter Content (UGC) — ob Texte, Videos, Bilder oder Reviews — wird von Personen und nicht von Marken erstellt. - [Promoción por parte de los empleados: Cómo funciona y cómo empezar](https://blog.hootsuite.com/es/el-poder-de-los-embajadores-de-marca/): La promoción por parte de los empleados puede ayudar a aumentar el conocimiento de tu marca y la confianza en ella. Aquí lo que necesitas saber. - [Influencer marketing campaigns: 8 examples that drive real results](https://blog.hootsuite.com/influencer-marketing-campaigns/): Explore 8 real-world influencer marketing campaigns—plus practical tips, examples, and strategies to help your next collab drive real results. - [Instagram likes: Why they matter, and how to get more in 2025](https://blog.hootsuite.com/instagram-likes/): Whether or not you can see Instagram likes, they're an important signal for the Instagram algorithm. Likes can help your posts get seen — here's how to get more of them. - [Social media marketing for small business: Tactical 2025 guide](https://blog.hootsuite.com/social-media-tips-for-small-business-owners/): Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences. - [Carousel ads explained: Specs, strategies, and examples](https://blog.hootsuite.com/carousel-ads/): Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them. - [Comment créer et gérer plusieurs comptes Instagram (sans y laisser sa santé)](https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-instagram/): Gérer plusieurs comptes Instagram est souvent un véritable parcours du combattant. Voici quelques conseils pour vous simplifier la vie. - [Experiment: Do third-party tools hurt Instagram performance?](https://blog.hootsuite.com/experiment-third-party-scheduling-instagram/): Does posting your Instagram content through a third-party tool hurt your engagement or reach? We tested it! (P.S. The answer is no.) - [Wie tickt der LinkedIn-Algorithmus? Update 2025](https://blog.hootsuite.com/de/wie-der-linkedin-algorithmus-funktioniert/): Wenn ihr euch auf LinkedIn mit eurer Zielgruppe kurzschließen wollt, müsst ihr zunächst verstehen, wie der LinkedIn-Algorithmus funktioniert. - [51 LinkedIn statistics to shape your social strategy](https://blog.hootsuite.com/linkedin-statistics/): If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics. - [How to schedule LinkedIn posts: A quick and simple guide](https://blog.hootsuite.com/schedule-linkedin-posts/): Learn how to schedule LinkedIn posts, and free up more time in your day to focus on creating engaging content. - [How to schedule TikTok posts on mobile and desktop](https://blog.hootsuite.com/schedule-posts-for-tiktok/): Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you. - [How to schedule Instagram posts: 3 best ways for 2025](https://blog.hootsuite.com/how-to-schedule-instagram-posts/): Learning the best ways to schedule Instagram posts helps you save time so that you can focus on creating incredible content. - [The best time to post on TikTok: Data for 2025](https://blog.hootsuite.com/best-time-to-post-on-tiktok/): The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen. - [Healthcare social media benchmarks: Q1 2025 research](https://blog.hootsuite.com/healthcare-social-media-benchmarks/): These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now. - [8 employee advocacy tools to amplify your social media reach](https://blog.hootsuite.com/employee-advocacy-tools/): Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors. - [Instagram collab post: How to grow your reach and visibility](https://blog.hootsuite.com/instagram-collab-post/): With an Instagram collab post, two users can share the same post in their own Feed or Reels. Find out how to create your own. - [How to make money on YouTube: 11 ways to boost your income](https://blog.hootsuite.com/how-to-make-money-on-youtube/): If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time! - [Instagram Threads: Everything you need to know in 2025](https://blog.hootsuite.com/instagram-threads/): Threads is more than a Twitter alternative. Explore its latest features, from custom feeds to post-scheduling, and see if it’s right for you. - [14 (real) ways to get free YouTube subscribers fast in 2025](https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/): Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. - [Twitter analytics 2025: The ultimate guide for marketers](https://blog.hootsuite.com/twitter-analytics-guide/): Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors. - [Social media in healthcare: A regulation-friendly guide for 2025](https://blog.hootsuite.com/social-media-healthcare/): Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. - [Cómo gestionar varias cuentas de Instagram sin estrés](https://blog.hootsuite.com/es/gestionar-varias-cuentas-de-instagram/): Gestionar varias cuentas de Instagram puede dar. ¿Y si publicas en la cuenta equivocada? Aquí te damos consejos para que nunca te pase. - [Ideal length of social media posts: A guide for every platform](https://blog.hootsuite.com/ideal-social-media-post-length/): Your guide to the ideal length of social media posts for every network. Save time, effort, and get the most from your social media strategy. - [Best time to post on social media: Q1 2025 update](https://blog.hootsuite.com/best-time-to-post-on-social-media/): The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries. - [Social media calendar: Free template + our team's real process](https://blog.hootsuite.com/social-media-calendar/): A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (and a free template!). - [Social media benchmarks for financial services: Q1 2025 update](https://blog.hootsuite.com/social-media-benchmarks-for-financial-services/): These social media stats for financial services will help you understand how your results stack up against industry averages. - [2025 LinkedIn demographics: Key stats and what they mean](https://blog.hootsuite.com/linkedin-demographics/): Here are the LinkedIn demographics that prove the network's power — and should guide your marketing strategy on the platform. - [Threads analytics: A no-stress guide for 2025](https://blog.hootsuite.com/threads-analytics/): Find out how to track Threads analytics and turn insights into actionable strategy (in as little as five minutes a day). - [Plaidoyer des employés : décuplez votre portée sur les médias sociaux](https://blog.hootsuite.com/fr/employee-advocacy/): Boostez votre visibilité en ligne grâce au plaidoyer des employés (ou employee advocacy). Apprenez à bien le faire avec des exemples concrets - [Government social media benchmarks: Q1 2025 update](https://blog.hootsuite.com/government-social-media-benchmarks/): These social media stats for the government sector will help you understand how your results stack up against industry averages. - [Social media and government: 5 tips for citizen engagement](https://blog.hootsuite.com/social-media-government/): How local and federal government agencies use social media to engage residents, launch campaigns, communicate during crises — and more. - [Social media in financial services: Tips, examples, and 2025 data](https://blog.hootsuite.com/social-media-financial-services/): Is your financial services organization using social media effectively? If not, you’re losing business to your competitors. - [Facebook marketing in 2025: A VERY complete guide](https://blog.hootsuite.com/facebook-marketing/): Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. - [YouTube-Kanal bewerben: 43 clevere Wege für 2025](https://blog.hootsuite.com/de/youtube-kanal-bewerben/): Mehr Views und besserer ROI für eure YouTube-Strategie: Die effektivsten Wege, wie ihr 2025 euren YouTube-Kanal bewerben könnt. - [Social listening in 2025: How to turn insights into business value](https://blog.hootsuite.com/social-listening-business/): Find out how to use social listening to monitor social media channels for mentions of your brand and competitors — and put those insights to work. - [Using social media in education: 10 can't-miss tips](https://blog.hootsuite.com/social-media-in-education/): The best educators know there's no point in resisting social media in education. Go on, invite those apps into the classroom. - [Social media benchmarks: Q1 2025 data + tips](https://blog.hootsuite.com/social-media-benchmarks/): Get up-to-date social media benchmarks for key industries and understand how your results stack up right now. - [Average engagement rates for 12 industries [January 2025]](https://blog.hootsuite.com/average-engagement-rate/): Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence. - [Guía definitiva para hacer marketing en Pinterest en 2025 (+ ejemplos de anuncios exitosos)](https://blog.hootsuite.com/es/pinterest-para-empresas/): ¿Quieres impulsar tu estrategia de redes sociales? Descubre todo sobre el marketing en Pinterest y lleva tu contenido al siguiente nivel. - [Social media for education: Q1 2025 benchmarks + new data](https://blog.hootsuite.com/social-media-education-benchmarks/): These social media stats for the education sector will help you understand how your results stack up against industry averages. - [How often should a business post on social media? [2025 data]](https://blog.hootsuite.com/how-often-to-post-on-social-media/): The answer to "how often to post to social media" varies by platform. But it will also require some testing on your own accounts. - [Cómo programar historias de Instagram en 2025 [4 sencillos pasos]](https://blog.hootsuite.com/es/programar-historias-de-instagram/): Si trabajas mucho en redes sociales, probablemente te has preguntado si es posible programar historias de Instagram. La respuesta es SÍ. - [Création de contenu pour les réseaux sociaux : 15 conseils de pro, outils + modèles [GUIDE 2025]](https://blog.hootsuite.com/fr/creation-de-contenu-pour-les-reseaux-sociaux/): Apprenez à élaborer et à optimiser vos processus de création de contenu pour les réseaux sociaux en 2025, et explorez les outils disponibles. - [23 Instagram demographics marketers need to know in 2025](https://blog.hootsuite.com/instagram-demographics/): Who uses Instagram every day? Instagram demographics will help you build a strategy that works — and reach your social marketing goals. - [LinkedIn carousel: How to create engaging posts for better reach](https://blog.hootsuite.com/linkedin-carousel/): LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts. - [11 new social media apps in 2025: what marketers need to know](https://blog.hootsuite.com/new-social-media-apps-platforms/): Not all new social media apps will blow up like TikTok. But they do reveal how social media is changing in 2025. - [Social mentions: How to track them and when to respond](https://blog.hootsuite.com/social-mentions/): Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience. - [Der 2025 Leitfaden für (ästhetisches) Pinterest-Marketing und -Werbung](https://blog.hootsuite.com/de/pinterest-fuer-unternehmen/): Pinterest-Marketing und -Werbung: Praxis-Tipps für eine erfolgreiche Strategie auf diesem visuellen Netzwerk. - [Creación de contenido para redes sociales: 15 consejos profesionales, herramientas y plantillas [2025]](https://blog.hootsuite.com/es/creacion-de-contenido-para-redes-sociales/): Desarrolla un proceso de creación de contenido para redes sociales con las herramientas más nuevas para simplificar tu flujo de trabajo. - [What is Bluesky, and should your business be on it in 2025?](https://blog.hootsuite.com/what-is-bluesky/): Curious about how Bluesky Social works? Check out our complete guide to the decentralized alternative to X and Threads. - [How the LinkedIn algorithm works in 2025](https://blog.hootsuite.com/linkedin-algorithm/): If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. - [Cómo aprovechar al máximo los carruseles de Instagram en 2025 [GUÍA]](https://blog.hootsuite.com/es/publicaciones-por-secuencia-en-instagram-como-crear/): Los carruseles de Instagram tienen mucho más alcance e interacción que las publicaciones normales. Haz que formen parte de tu estrategia. - [150+ social media holidays for 2025 to plan your posts with ease](https://blog.hootsuite.com/social-media-holidays/): Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach. - [Création de contenu avec l’IA : 18 outils qui vous faciliteront le travail](https://blog.hootsuite.com/fr/creation-de-contenu-avec-ia-meilleurs-outils/): Les outils de création de contenu avec l’IA permettent aux marketeurs de gagner du temps et de se focaliser sur la meilleure stratégie. - [60 social media statistics marketers need to know in 2025](https://blog.hootsuite.com/social-media-statistics/): Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead. - [2025 LinkedIn marketing: New tactics and tools you should know](https://blog.hootsuite.com/linkedin-marketing-strategy/): Build a LinkedIn marketing strategy that will help you grow an engaged community and effectively promote your business on the leading professional network. - [So erstellen Sie wunderschöne Instagram Karussell-Posts (plus: kostenlose Templates)](https://blog.hootsuite.com/de/instagram-karussell-posts-template/): Instagram Carousels erzielen höhere Reichweiten und mehr Engagement als normale Posts. So integriert ihr Carousel in eure Insta-Strategie. - [61 estadísticas de redes sociales para informar tu estrategia social en 2025](https://blog.hootsuite.com/es/125-estadisticas-de-redes-sociales/): Las estadísticas de redes sociales son el mejor amigo de todo experto en marketing. Estos datos te ayudan a afinar tu estrategia. - [38 páginas de fotos de stock gratuitas para usar en tus redes sociales](https://blog.hootsuite.com/es/20-paginas-de-fotos-gratuitas/): Te compartimos los mejores recursos en línea para conseguir fotos gratuitas para tus publicaciones, sitios web y demás canales de marketing. - [Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling](https://blog.hootsuite.com/brand-storytelling/): Reynolds breaks down how Hilton’s storytelling isn’t just about content — it’s about building real connections. Here’s how they do it. - [Publicités Pinterest : notre guide complet pour vous lancer](https://blog.hootsuite.com/fr/publicite-sur-pinterest-le-guide-ultime-pour-les-entreprises/): Vous voulez attirer l’attention de votre public sur Pinterest ? Voici tout ce que vous devez savoir sur les publicités Pinterest. - [TikTok for business: How to grow your brand in 2025](https://blog.hootsuite.com/tiktok-for-business/): TikTok may be your favorite app, but TikTok for business is a whole social marketing discipline unto itself. Here's how to get started. - [12 social media sentiment analysis tools for 2025](https://blog.hootsuite.com/social-media-sentiment-analysis-tools/): Social media sentiment analysis tools will help you find out what your audience really thinks of you — and how you can improve. - [Instagram algorithm tips for 2025: Everything you need to know](https://blog.hootsuite.com/instagram-algorithm/): The Instagram algorithm affects everyone who uses the platform. Learn the latest ranking factors and make sure your content gets seen. - [Instagram SEO made easy: Expert tips + a free tool for success](https://blog.hootsuite.com/instagram-seo/): Learn the basics of Instagram SEO to optimize your profile and content, and help your target audience find you in search results. - [53+ Social-Media-Statistiken für eine informierte Social-Media-Strategie in 2025](https://blog.hootsuite.com/de/social-media-statistiken-fuer-marketer/): Social-Media-Statistiken sind der beste Freund des Marketers. Diese Daten haben Einfluss auf eure Marketing- und Social-Media-Strategie 2025. - [11 ways to use AI in social media (not just for content creation)](https://blog.hootsuite.com/how-to-use-ai-for-social-media/): Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots. - [10 ideas de biografías de Instagram y trucos para sobresalir [+ PLANTILLAS]](https://blog.hootsuite.com/es/biografia-negocio-instagram/): Tu biografía de Instagram te da 150 caracteres para explicar quién eres, qué ofreces y por qué la gente debe seguirte. - [So meistert ihr eure Social-Media-Marketingstrategie in 2025 [kostenloses Template + Expertentipps]](https://blog.hootsuite.com/de/social-media-marketing-plan-erstellen/): Komplettleitfaden für eine erfolgreiche Social-Media-Marketingstrategie: Startet vom ersten Tag an mit den Top-Best-Practices durch! - [How AI social listening boosts your brand: Top tools for 2025](https://blog.hootsuite.com/ai-social-listening/): Discover how AI social listening tools make it faster and easier to learn what people are saying — and feeling — about your brand in 2025 - [Domina tu estrategia de redes sociales para 2025 [plantilla gratuita + consejos de expertos]](https://blog.hootsuite.com/es/estrategia-de-marketing-en-redes-sociales/): Esta guía te ayudará a crear una estrategia de marketing en redes sociales exitosa y a seguir las mejores prácticas desde el primer día. - [Comment créer une stratégie marketing pour les réseaux sociaux en 2025 [modèle gratuit + conseils d’experte]](https://blog.hootsuite.com/fr/strategie-marketing-sur-les-medias-sociaux/): Élaborez une stratégie marketing pour les réseaux sociaux grâce à notre guide complet et adoptez les bonnes pratiques dès le début. - [11 Instagram giveaway ideas that will get you new followers](https://blog.hootsuite.com/instagram-contest/): Find out why Instagram contests work wonders for growth on the platform and learn how to plan your own successful Instagram giveaway. - [311 Instagram caption ideas [plus free caption generator]](https://blog.hootsuite.com/instagram-captions/): The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action. - [Las 14 mejores aplicaciones de redes sociales para marketing en 2025](https://blog.hootsuite.com/es/aplicaciones-de-redes-sociales/): ¿Cuáles son las aplicaciones de redes sociales esenciales en 2024? Analizamos las 14 principales aplicaciones según su tamaño y valor. - [Instagram shopping: How to get set up and start making sales](https://blog.hootsuite.com/instagram-shopping/): Rather than directing customers to your website, Instagram shopping allows them to select and purchase products easily from the app. - [Analyses Instagram : les meilleurs outils et nos conseils](https://blog.hootsuite.com/fr/outils-analyse-instagram-entreprise/): Découvrez comment mettre à profit les analyses Instagram pour suivre vos performances et identifier les possibilités d’amélioration. - [Instagram-Beiträge terminieren: 3 Top-Methoden für 2025](https://blog.hootsuite.com/de/instagram-beitraege-terminieren/): Wenn ihr Instagram-Beiträge terminieren lernt, könnt ihr Zeit sparen und euch auf die Erstellung hervorragender Inhalte konzentrieren. - [X (Twitter) stats that marketers need to know in 2025](https://blog.hootsuite.com/twitter-statistics/): Get familiar with all the most important and up-to-date X (f.k.a. Twitter) statistics, so you can plan a strategy that works for your brand. - [Experiment: Does early engagement boost reach on Instagram?](https://blog.hootsuite.com/experiment-instagram-early-engagement/): See how we tested early engagement on Instagram and get seven simple tactics to increase your post visibility on the platform. - [30 Instagram statistics marketers need to know in 2025](https://blog.hootsuite.com/instagram-statistics/): Are you marketing on the world's third most-used social platform? These Instagram statistics can help you shape your strategy. - [Conseguir más vistas en YouTube en 2025: 20+ consejos de expertos](https://blog.hootsuite.com/es/como-conseguir-mas-visualizaciones-en-youtube/): Aprende a conseguir más vistas en YouTube con comentarios, listas de reproducción, miniaturas atractivas y más. - [43 façons intelligentes de promouvoir votre chaîne YouTube](https://blog.hootsuite.com/fr/promouvoir-votre-chaine-youtube/): Découvrez les façons les plus efficaces de promouvoir votre chaîne YouTube pour obtenir plus de vues et améliorer le ROI de votre stratégie. - [10 advanced tips for writing for social media in 2025](https://blog.hootsuite.com/writing-for-social-media/): Writing for social media takes talent, focus, and keen audience intel. We’ve updated this guide for 2025 to keep you ahead of the curve. - [Social media content creation: 15 pro tips, tools + templates [2025]](https://blog.hootsuite.com/social-media-content-creation/): Discover how to build an effective social media content creation process for 2025 and explore the latest tools to simplify your workflow. - [Algoritmo de Instagram: cómo dominarlo y darle visibilidad a tus publicaciones en 2025](https://blog.hootsuite.com/es/algoritmo-de-instagram/): El algoritmo de Instagram afecta a todos los usuarios de la plataforma. Conoce sus factores de clasificación y logra que tu contenido sea más visto. - [Le guide ULTRA complet du marketing Facebook en 2025](https://blog.hootsuite.com/fr/marketing-facebook/): Vos clients potentiels sont déjà sur Facebook. Déployez une solide stratégie de marketing Facebook pour les atteindre et créer du lien. - [Werbung auf Facebook 2025 – so geht’s! [Leitfaden in 8 Schritten]](https://blog.hootsuite.com/de/facebook-werbung-fuer-einsteiger/): Ob Profi-Facebook-Marketer oder relativer Neuling: Werbung auf Facebook zu beherrschen ist immer nützlich. - [80+ Instagram Threads ideas [plus free Threads ideas generator]](https://blog.hootsuite.com/instagram-threads-ideas/): If you want to get into Threads, but aren’t sure where to start, we’ve got some creative Instagram Threads ideas for you right here. - [30 Facebook demographics marketers need to know in 2025](https://blog.hootsuite.com/facebook-demographics/): With 3 billion daily active users, understanding Facebook demographics is key to creating a successful social marketing strategy. - [25 X/Twitter demographics marketers need to know in 2025](https://blog.hootsuite.com/twitter-demographics/): If you want to connect with your audience on social, you have to know who they are. These X (Twitter) demographics can help. - [The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends](https://blog.hootsuite.com/linkedin-hashtags/): Master LinkedIn hashtags in 2025 with proven strategies, Hootsuite’s free tools, and 30 trending tags to boost your reach and engagement. - [Todo sobre las historias de Instagram: consejos y trucos prácticos](https://blog.hootsuite.com/es/historias-de-instagram/): Aprende los conceptos básicos sobre las historias de Instagram con algunos de nuestros consejos y trucos favoritos para ayudarte a destacar. - [Instagram video sizes, dimensions, and formats for 2025](https://blog.hootsuite.com/instagram-video-sizes/): Everything you need to know about the latest changes to Instagram video sizes, dimensions, and formats for Reels, Stories, and more. - [19 social media best practices for faster growth](https://blog.hootsuite.com/social-media-best-practices/): No matter what industry you’re in or what your goals are, these are the social media best practices everyone should follow. - [Audit des médias sociaux : guide pour le réussir en 2025 [avec MODÈLE GRATUIT]](https://blog.hootsuite.com/fr/audit-des-medias-sociaux-modele-gratuit/): Un audit des réseaux sociaux vous aide à analyser et améliorer votre stratégie. Utilisez notre modèle pour faire le point facilement. - [Nombres de usuario para Instagram: más de 100 ideas (+ generador gratuito)](https://blog.hootsuite.com/es/nombres-de-usuario-de-instagram-generador-gratuito/): Descubre más de 100 ideas de nombres de usuario para Instagram y encuentra inspiración para tu marca con nuestro generador de IA. - [20+ Experten-Tipps für mehr Views auf YouTube in 2025](https://blog.hootsuite.com/de/erhaltet-mehr-views-auf-youtube/): Ihr wollt mehr Views auf YouTube? Dann müsst ihr auf Kommentare antworten, Video-Playlists erstellen, schicke Thumbnails gestalten und mehr. - [Le guide ULTRA complet du marketing sur X (Twitter) en 2025](https://blog.hootsuite.com/fr/marketing-sur-twitter-le-guide-ultime/): Découvrez comment créer une bonne stratégie marketing sur X (Twitter) et atteindre votre public sur l’une des plateformes les plus engageantes - [¿Qué es Bluesky y debería estar tu empresa ahí en 2025?](https://blog.hootsuite.com/es/que-es-bluesky/): ¿Te gustaría saber cómo funciona Bluesky Social? Consulta nuestra guía completa sobre la alternativa descentralizada a X y Threads. - [Master your 2025 social media strategy [free template + expert tips]](https://blog.hootsuite.com/social-media-marketing-strategy/): This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one. - [X (Twitter)-Marketing 2025: Der ULTIMATIVE Leitfaden](https://blog.hootsuite.com/de/twitter-marketing/): So geht eine erfolgreiche X (Twitter)-Marketing-Strategie, die das wertige Publikum auf einer der interaktivsten Plattformen der Welt anspricht. - [Comment créer un calendrier des médias sociaux [Modèle gratuit + exemple concret Hootsuite]](https://blog.hootsuite.com/fr/creer-calendrier-contenu-medias-sociaux/): Apprenez à créer votre calendrier des médias sociaux avec la méthode de l’équipe Hootsuite et utilisez notre modèle gratuit. - [Cómo agregar música a tus historias de Instagram en 2025](https://blog.hootsuite.com/es/agregar-musica-a-tus-historias-de-instagram/): Una historia mejora con un gran soundtrack. ¡Aprende cómo agregar música a tus historias de Instagram y aumenta la interacción! - [Hootsuite CEO Irina Novoselsky on marketing to Gen Z](https://blog.hootsuite.com/marketing-to-gen-z/): Marketing to Gen Z? They’re not playing by the (old) rules, and neither should you. Learn 3 ways to create a B2Z™ journey they’ll vibe with. - [2025 Oscar predictions: Social media picks the winners](https://blog.hootsuite.com/oscar-predictions/): Which movie stars will take home gold? We've got your 2025 Oscar predictions, based on social media chatter and sentiment analysis. - [Las 21 métricas de redes sociales que debes monitorear en 2025](https://blog.hootsuite.com/es/metricas-de-redes-sociales/): Identifica las métricas de redes sociales que realmente importan y aprende a monitorear para crear una presencia triunfadora en redes sociales - [38 YouTube stats marketers need to know in 2025](https://blog.hootsuite.com/youtube-statistics/): Here are the most important YouTube statistics marketers should know for 2025. Some of them will surprise you! - [32 TikTok tools to boost your marketing strategy in 2025](https://blog.hootsuite.com/tiktok-tools/): Do you market your business on TikTok? If so, you'll need a box of trusted TikTok Tools to help you design, strategize, and work efficiently. - [2025 Facebook ad sizes and specs cheat sheet](https://blog.hootsuite.com/facebook-ad-sizes/): This guide to Facebook ad sizes for 2025 includes all the new specs, dimensions, and file formats for every type of ad. - [246 TikTok caption ideas [plus free caption generator]](https://blog.hootsuite.com/tiktok-captions/): Don't let writer's block get you down. We've got 246 TikTok caption ideas guaranteed to add a little spice to any video. - [40 Instagram-Hacks, damit euer Konto 2025 wächst](https://blog.hootsuite.com/de/instagram-hacks/): Diese Instagram-Hacks sparen euch viel Zeit und helfen euch, eine wirklich ansprechende Markenpräsenz auf der Plattform aufzubauen. - [Comment réussir ses carrousels Instagram en 2025 [GUIDE]](https://blog.hootsuite.com/fr/carrousels-instagram/): Parce qu’ils obtiennent plus de portée et d’engagement que les publications classiques, les carrousels Instagram sont devenus incontournables - [12 social media competitor analysis tools to get ahead in 2025](https://blog.hootsuite.com/social-media-competitor-analysis-tools/): Put your social performance in context and find out how to beat the competition with the right social media competitor analysis tool. - [Social media archiving: How government and regulated industries stay compliant](https://blog.hootsuite.com/social-media-archiving/): Learn how to build a compliant social media archiving strategy for government and regulated industries, plus top tools for record-keeping. - [Instagram ads: Everything you need to know in 2025](https://blog.hootsuite.com/instagram-ads-guide/): Learn how to create successful Instagram ads by addressing an audience that's ready to shop on the platform. - [Cómo programar publicaciones en Instagram: 3 maneras para 2025](https://blog.hootsuite.com/es/programar-publicaciones-en-instagram-con-hootsuite/): Saber programar publicaciones en Instagram te dará espacio para concentrarte en crear contenidos increíbles. - [Comment programmer des publications Instagram en 2025 [3 méthodes]](https://blog.hootsuite.com/fr/programmer-publications-instagram/): Découvrez les meilleures méthodes pour programmer des publications Instagram et libérez-vous du temps pour créer du contenu sensationnel. - [2025 Facebook statistics every marketer needs](https://blog.hootsuite.com/facebook-statistics/): This list of Facebook statistics has all the data you need to craft a smart strategy and build reports, presentations, and more. - [Was ist Bluesky und sollte sich euer Unternehmen 2025 dort präsentieren?](https://blog.hootsuite.com/de/was-ist-bluesky/): Neugierig, wie das soziale Netzwerk Bluesky funktioniert? Lest unseren Komplettleitfaden zur dezentralen Alternative zu X und Threads. - [Guía súper completa para hacer marketing en X (Twitter) en 2025](https://blog.hootsuite.com/es/como-usar-twitter/): Descubre cómo crear una estrategia de marketing en X (Twitter) que te haga triunfar en una de las plataformas más atractivas del mundo. - [How to schedule a post on Facebook (2 methods)](https://blog.hootsuite.com/how-to-schedule-facebook-posts/): Learn how to schedule your Facebook posts so you can save time, post more consistently and reach a wider audience on the platform. - [The top 3 ways to schedule Instagram Reels for later](https://blog.hootsuite.com/schedule-reels/): Stop posting on the fly. Here's how to create, plan, and schedule Reels ahead of time so you can stay on track. - [How to schedule Tweets (3 methods + bonus tips)](https://blog.hootsuite.com/how-to-schedule-tweets/): Find out how to schedule Tweets (one at a time or in bulk) so you can save time and focus on creating great content instead. - [How the YouTube algorithm works in 2025](https://blog.hootsuite.com/youtube-algorithm/): Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm and how it ranks your content. - [53 statistiques sur les médias sociaux pour orienter votre stratégie de réseaux sociaux en 2025](https://blog.hootsuite.com/fr/statistiques-sur-les-medias-sociaux-pour-marketeurs/): Les statistiques sur les médias sociaux sont extrêmement utiles : elles aident les marketeurs à orienter efficacement leur stratégie. - [How to get more views on Reels: Tips for 2025](https://blog.hootsuite.com/how-to-get-more-views-on-instagram-reels/): Want to know how to get more views on your Instagram Reels? We've got 25 can't-miss tips to help you rack up the big numbers. - [Cómo crear un canal de YouTube en 2025](https://blog.hootsuite.com/es/como-crear-canal-youtube/): ¿Estás listo para aprovechar al máximo los videos de formato corto (y largo)? Te enseñaremos cómo crear una cuenta y un canal de YouTube. - [21 unentbehrliche Social-Media-Kennzahlen, die ihr für euren Erfolg in 2025 tracken müsst](https://blog.hootsuite.com/de/aussagekraeftige-social-media-kennzahlen/): Ermittelt die wirklich wichtigen Social-Media-Kennzahlen und erfahrt, wie ihr sie verfolgt, um eine erfolgreiche Social-Media-Präsenz aufzubauen. - [36 Instagram Story ideas for more engagement in 2025](https://blog.hootsuite.com/instagram-story-ideas/): These ready-to-copy creative Instagram story ideas will help you fill up your content calendar and delight your audience. - [40 Instagram hacks that will grow your account in 2025](https://blog.hootsuite.com/instagram-hacks/): These Instagram hacks will save you tons of time and help you build a truly engaging brand presence on the platform. - [What is the Meta Pixel, and how do you make the most of it?](https://blog.hootsuite.com/meta-pixel/): If you’re advertising on Facebook or Instagram, the Meta Pixel will help you improve the ROI of your ads. Read on to find out how. - [Cómo programar Threads Instagram en 2025](https://blog.hootsuite.com/es/como-programar-threads-instagram/): ¿Cansado de publicar? Tenemos una buena noticia para ti: ya puedes programar Threads Instagram en 4 pasos sencillos. Aquí te mostramos cómo. - [How to get verified on Instagram in 2025](https://blog.hootsuite.com/get-verified-on-instagram/): Want to know how to get verified on Instagram? You can either follow the traditional application process or pay for Meta Verified. - [Free stock videos: 15 best platforms every marketer should know](https://blog.hootsuite.com/free-stock-videos-sites/): Want to create more video content? We’ve rounded up a list of 15 resources to get free stock videos to use in your marketing videos. - [Boost Instagram Reels like a pro: A step-by-step guide for 2025](https://blog.hootsuite.com/boost-instagram-reels/): Learn how to boost Instagram Reels for more reach and engagement. Get expert tips plus a step-by-step guide to maximize your Reels' in 2025! - [100+ best TikTok username ideas with free username generator](https://blog.hootsuite.com/tiktok-username-ideas/): Coming up with creative and catchy TikTok username ideas can be a brain-breaker. Use our free username generator to get started. - [How to create Facebook Reels that attract an audience in 2025](https://blog.hootsuite.com/facebook-reels/): Facebook Reels are designed to help users discover new content and creators. Here's how to use Reels to maximize your reach on the platform. - [What is organic reach, and how can you improve yours?](https://blog.hootsuite.com/organic-reach-declining/): It’s no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach. - [YouTube analytics: Tools and tips for marketers [2025]](https://blog.hootsuite.com/youtube-analytics/): Feeling overwhelmed by your YouTube analytics? We've got you covered with essential tools, metrics, and tips. - [How to get verified on Facebook: Updated 2025 guide](https://blog.hootsuite.com/how-to-get-verified-on-facebook/): Learn how to get verified on Facebook to build credibility and improve your Page's discoverability. - [35 TikTok stats every marketer needs to know in 2025](https://blog.hootsuite.com/tiktok-stats/): Thinking about adding TikTok to your social strategy? These TikTok stats will help you understand the platform and its audience. - [Programmer des posts TikTok: comment le faire sur mobile et ordinateur](https://blog.hootsuite.com/fr/programmer-une-publication-tiktok/): Vous voulez savoir comment programmer des posts sur TikTok ? Cet article vous aidera à planifier un calendrier de contenu TikTok personnalisé - [Marketing en YouTube en 2025: Cómo empezar](https://blog.hootsuite.com/es/marketing-de-youtube/): Sigue esta guía de 10 pasos para crear una estrategia de marketing en YouTube exitosa y llevar tu presencia al siguiente nivel en 2025. - [Social-Media-Kalender: Kostenloses Template + Einblick in den echten Prozess bei Hootsuite](https://blog.hootsuite.com/de/warum-ein-social-media-content-kalender-wichtig-ist/): Ein Social-Media-Kalender ist die Geheimwaffe für den Social-Media-Erfolg. Erfahrt, wie wir es intern handhaben (plus kostenloses Template!). - [Guía para crear campañas en redes sociales con un alto ROI en 2025 (+5 ejemplos)](https://blog.hootsuite.com/es/campanas-de-redes-sociales-plantilla-gratuita/): ¡Descubre cómo crear campañas en redes sociales con alto ROI! Encuentra todo lo que necesitas y más para impulsar tus resultados este año. - [2025 Facebook algorithm: Tips and expert secrets to succeed](https://blog.hootsuite.com/facebook-algorithm/): Find out how the Facebook algorithm ranks content in 2025 and learn what it takes to get your posts seen on the platform. - [How to avoid a TikTok shadowban: Tips from the experts](https://blog.hootsuite.com/tiktok-shadowban/): Are TikTok shadowbans real? Well — maybe. We'll help you figure out what they are, how to avoid them, and how to get unbanned. - [Grammys 2025 predictions, according to social media](https://blog.hootsuite.com/grammys-2025/): Can social media predict the next Grammy winners? We analyzed online buzz, sentiment, and engagement to see which nominees are in the lead. - [Engagement rate benchmarks and formulas: Q1 2025 update](https://blog.hootsuite.com/calculate-engagement-rate/): Tracking your engagement rate is the best way to tell if your social media audience cares about what you're posting — and learn what they want to see more of. - [The best time to post on LinkedIn: Q1 2025 update](https://blog.hootsuite.com/best-time-to-post-on-linkedin/): Is there a universal best time to post on LinkedIn? Find out and help your posts reach more people every time. - [Les 21 indicateurs des médias sociaux à suivre en 2025](https://blog.hootsuite.com/fr/indicateurs-des-medias-sociaux/): Découvrez les indicateurs des médias sociaux clés et suivez-les pour optimiser votre stratégie social et atteindre vos objectifs commerciaux. - [The 16 best social media management tools for 2025](https://blog.hootsuite.com/social-media-management-tools/): Having the right social media management tools will save you a ton of time, effort, and money on social media. - [100+ best Instagram username ideas + free username generator](https://blog.hootsuite.com/instagram-username-ideas/): A list of perfect Instagram username ideas for your brand is seconds away with our free AI username generator. - [TikTok SEO made easy: Expert tips + a free tool for success](https://blog.hootsuite.com/tiktok-seo/): Hashtags aren't the only way to get on the For You Page. Conquer TikTok SEO and get your content in front of more people, more often. - [22 aplicaciones para Instagram que llevarán tus contenidos a otro nivel en 2025](https://blog.hootsuite.com/es/aplicaciones-de-instagram/): Tener herramientas adecuadas marca la diferencia. Estas aplicaciones para Instagram pueden ayudarte a llevar tus publicaciones a otro nivel. - [How to make a social media posting schedule [Free template]](https://blog.hootsuite.com/social-media-posting-schedule/): You've got great content — let's make sure people see it. Perfect your own social media posting schedule with our free template. - [The best time to post on Facebook: Q1 2025 update](https://blog.hootsuite.com/best-time-to-post-on-facebook/): We analyzed thousands of Facebook posts from businesses of all sizes to find the ultimate best times to post on Facebook. - [Social-Media-Bildgrößen für alle Netzwerke [2025]](https://blog.hootsuite.com/de/social-media-bildgroessen-vorgaben/): Die aktuellen Social-Media-Bildgrößen-Vorgaben für verschiedene Netzwerke einschließlich Instagram, X (Twitter), Facebook, LinkedIn und andere - [The best time to post on Instagram: Q1 2025 update [DATA]](https://blog.hootsuite.com/best-time-to-post-on-instagram/): We analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram. - [Social-Media-Analyse: 11 Tools und unsere Tricks für ein erfolgreiches 2025](https://blog.hootsuite.com/de/social-media-analytics-fuer-einsteiger/): Entdeckt die 11 besten Social-Media-Analytics-Tools, um Zeit, Budget und Aktivitäten effektiv zu optimieren! - [22 applications Instagram pour booster votre création de contenu en 2025](https://blog.hootsuite.com/fr/applications-instagram-business/): Avoir les bons outils fait toute la différence. Utilisez ces applications Instagram pour améliorer la qualité de vos posts et gagner du temps - [Tamaños de las imágenes en redes sociales para todas las plataformas en 2025](https://blog.hootsuite.com/es/tamano-de-las-imagenes-en-redes-sociales/): Los tamaños de las imágenes en redes sociales más recientes, incluyendo Instagram, X (antes Twitter), Facebook, LinkedIn, TikTok y más. - [The best TV premieres of 2024, according to social media](https://blog.hootsuite.com/best-tv-shows/): From record-breaking premieres to buzzworthy hits, see which TV shows captured the most attention and sparked social conversations in 2024. - [Top 10 URL shorteners for better link tracking in 2025](https://blog.hootsuite.com/url-shorteners/): A good URL shortener (a.k.a. link shortener) lets you do two things: save space in your captions and easily measure social performance. - [Social media advocacy: How to promote a cause in 2025](https://blog.hootsuite.com/social-media-advocacy/): Find out how to efficiently spread awareness for your cause and connect with with policy-makers through smart social media advocacy. - [What are KOLs and how to get results from working with them](https://blog.hootsuite.com/kols/): Find out who KOLs are and how they can help your marketing efforts. Follow our tips to find the best key opinion leaders for your brand. - [Taille des images sur les réseaux sociaux en 2025 [AIDE-MÉMOIRE]](https://blog.hootsuite.com/fr/taille-des-images-sur-les-medias-sociaux/): Toutes les dernières infos sur la taille des images sur les réseaux sociaux : Instagram, X (ex-Twitter), Facebook, LinkedIn, TikTok, etc. - [Cómo hacer publicidad en Facebook en 2025 [Guía en 8 pasos]](https://blog.hootsuite.com/es/crear-anuncios-en-facebook/): Tanto si eres experto del marketing como si eres nuevo, saber cómo hacer publicidad en Facebook es una habilidad que siempre resultará útil. - [How to create a Facebook Business Page: New tips for 2025](https://blog.hootsuite.com/facebook-for-business-guide/): An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up. - [Análisis de redes sociales: las 21 mejores herramientas para especialistas en marketing](https://blog.hootsuite.com/es/analisis-de-redes-sociales/): ¿Eres especialista en marketing de redes sociales y buscas más eficiencia? ¡Es hora de aprovechar estas herramientas de análisis de redes sociales. - [Social-Media-Marketing im Kleinunternehmen: Experten-Tipps](https://blog.hootsuite.com/de/social-media-fuer-kleinunternehmen/): Eure Zeit ist kostbar — genau wie Social Media. So könnt ihr eure Strategie für das Social-Media-Marketing im Kleinunternehmen optimieren. - [Cómo crear un calendario de redes sociales en 4 pasos simples [+plantilla gratuita]](https://blog.hootsuite.com/es/calendario-de-contenido-de-redes-sociales/): Un calendario de redes sociales es tu arma secreta para el éxito. Aquí verás qué hace el equipo de redes de Hootsuite (¡y plantilla gratis!). - [24 simple ways to increase Facebook engagement (free calculator)](https://blog.hootsuite.com/facebook-engagement/): Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 24 tips and tactics that actually work. - [100+ Instagram bio ideas [+ free bio generator and templates]](https://blog.hootsuite.com/instagram-bio-ideas-business/): Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you. - [30 AI marketing tools to drive growth in 2025](https://blog.hootsuite.com/ai-marketing-tools/): Looking for some robot assistance? The top 30 AI marketing tools can make social media management (and marketing in general!) so much easier. - [Storytelling with data: Strategies to captivate your audience](https://blog.hootsuite.com/storytelling-with-data/): Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust. - [How to get on the TikTok FYP (For You Page): 20 expert hacks](https://blog.hootsuite.com/tiktok-for-you-page/): Learn how to get on the FYP (For You page), where TikTok users discover content and interact with it. - [23 expert TikTok tips for viral success in 2025](https://blog.hootsuite.com/tiktok-tips/): Get more views, increase engagement, and build a tight community with these TikTok tips for beginners and pros. - [22 Instagram apps to boost your content creation in 2025](https://blog.hootsuite.com/instagram-apps-for-business/): The right tool makes all the difference. These Instagram apps can help boost the quality of your posts — and save you time. - [12 winning social media integration strategies for 2025](https://blog.hootsuite.com/social-media-integration-for-your-website/): Social media integration gives your audience more ways to engage and interact with your brand. Get the tips and tools to do it right. - [Should you post to all social media at once? (TL;DR: Probably not)](https://blog.hootsuite.com/post-to-all-social-media-at-once/): If you post to all social media at once, you risk looking spammy and annoying followers. Here's what to do instead. - [Comment faire de la publicité sur Facebook en 2025 [guide complet]](https://blog.hootsuite.com/fr/publicites-facebook-guide-complet/): Que vous soyez un spécialiste du marketing ou un débutant, il est toujours utile de savoir comment faire de la publicité sur Facebook. - [Cómo conseguir seguidores en Instagram en 2025: los mejores trucos sin gastar dinero](https://blog.hootsuite.com/es/como-obtener-mas-seguidores-en-instagram/): ¿Quieres conseguir seguidores en Instagram? No necesitas pagar por seguidores falsos ni utilizar bots, sólo tienes que seguir esta guía. - [Cómo funciona el algoritmo de X (Twitter): Guía para 2025](https://blog.hootsuite.com/es/caracteristicas-de-twitter-algoritmo/): Si quieres aumentar la interacción, generar tráfico a tu sitio y crear conciencia de marca, debes saber cómo funciona el algoritmo de Twitter. - [Instagram hashtags for 2025: Tips, ideas + free generator](https://blog.hootsuite.com/instagram-hashtags/): Instagram hashtags help tell the algorithm what your content is all about. Use them correctly, and your posts will be seen by more people. - [12 Facebook analytics tools for better results in 2025](https://blog.hootsuite.com/facebook-analytics-tools/): Facebook analytics tools give you data-backed insights that help you improve your performance on the platform. - [Competitive intelligence: How to find insights on social & beyond](https://blog.hootsuite.com/competitive-intelligence/): Get ahead with the right competitive intelligence tools to improve decision-making processes and drive higher ROI from your marketing. - [Social media crisis communications: 8-step response plan](https://blog.hootsuite.com/social-media-crisis-communication/): When it comes to social media crisis communication, it’s all in the planning. Here’s how to make sure you’re prepared well before issues arise. - [Wealthsimple Foundation’s Leen Li on understanding your audience](https://blog.hootsuite.com/understanding-your-audience/): Li shares how understanding your audience can take your campaign to the next level. Get the inside scoop on creating content that connects! - [The Taylor Swift Effect: How these brands went platinum on social](https://blog.hootsuite.com/taylor-swift-effect/): When the world's biggest superstar is linked to your brand, an audience of Swifties takes notice. Are you ready for it? - [What is social media engagement? + free engagement calculator](https://blog.hootsuite.com/social-media-engagement/): Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts. - [40 social media post ideas when you’re fresh out of inspiration](https://blog.hootsuite.com/content-idea-cheat-sheet/): This list of engaging social media post ideas will help you out the next time you need to beat that dreaded writer’s block. - [Social media measurement: 15 key insights and how to get them](https://blog.hootsuite.com/social-media-measurement/): Find out how social measurement can drive real results for your business when you use the right metrics and tools. - [Les 14 meilleures applications de médias sociaux pour les marketeurs en 2025](https://blog.hootsuite.com/fr/applications-de-medias-sociaux-pour-marketeurs/): Quelles applications de médias sociaux devriez-vous connaître en 2025 ? Découvrez les 14 meilleures applis par taille et valeur. - [¿Con qué frecuencia debe publicar una empresa en redes sociales en 2025? [Datos de 2024]](https://blog.hootsuite.com/es/con-que-frecuencia-publicar-en-redes-sociales/): La respuesta a "¿con qué frecuencia publicar en redes sociales?" depende de la plataforma, y de hacer algunas pruebas en tus propias cuentas. - [How to manage multiple Instagram accounts stress-free](https://blog.hootsuite.com/add-manage-multiple-accounts-instagram/): Managing multiple Instagram accounts can be scary. What if you post to the wrong account? Here are some tips to make sure you never do. - [The 2025 guide to (aesthetic) Pinterest marketing](https://blog.hootsuite.com/pinterest-marketing/): Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025. - [Social media audit: Simple steps + free templates](https://blog.hootsuite.com/social-media-audit/): A social media audit is the best way to review and improve any social marketing strategy. Our free checklist and template make it easy. - [21 Instagram best practices for ads and organic content [2025]](https://blog.hootsuite.com/instagram-best-practices/): Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2025. - [How to get verified on TikTok: 8 tips for 2025](https://blog.hootsuite.com/how-to-get-verified-on-tiktok/): If you want to get verified on TikTok, the application is the easy part. Making sure your request is approved will be a little trickier. - [Social-Media-Video-Tipps: 17 Nicht ganz so geheime von unseren Experten](https://blog.hootsuite.com/de/social-media-video-tipps/): Ihr wollt auf TikTok (und Reels und allen anderen Social-Media-Videoplattformen) glänzen? Dann braucht ihr diese 17 Social-Media-Video-Tipps! - [Social listening as an OSINT tool: 2025 guide for government](https://blog.hootsuite.com/osint-tools/): Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks. - [The 9 Instagram metrics you need to track in 2025](https://blog.hootsuite.com/instagram-metrics/): Overwhelmed by all the different Instagram metrics you could possibly track? Stick to these top insights for maximum impact. - [6 brand safety best practices to inform your 2025 marketing plan](https://blog.hootsuite.com/brand-safety/): Protecting your brand's online reputation means getting proactive about brand safety, especially when it comes to social media. - [13 best hashtag tools for analytics, tracking, and more](https://blog.hootsuite.com/hashtag-analytics/): Here are the best hashtag analytics tools that will help you research, analyze, and track to make sure that they're adding to your strategy. - [Viral marketing: Is there a recipe for going viral in 2025?](https://blog.hootsuite.com/viral-marketing/): Learn whether viral marketing will still be relevant in 2025, and how to tackle the “make it go viral” request from your boss. - [20 Instagram trends you need to know this year](https://blog.hootsuite.com/instagram-trends/): Check out the latest Instagram trends that’ll level up your social strategy and help you stand out from the crowd – all while having fun! - [Short form vs long form content: Which do audiences prefer?](https://blog.hootsuite.com/short-form-vs-long-form/): Deciding between short form vs long form content? Find out which format drives more engagement and conversion for your brand. - [15 Social-Media-Trends, die eure Strategie für 2025 prägen werden](https://blog.hootsuite.com/de/social-media-trends/): Die Social-Media-Trends-Zyklen drehen sich immer schneller. Die große Frage lautet: Was sollten wir im Jahr 2025 wirklich beachten? - [18 AI-powered content creation tools to simplify your workflow](https://blog.hootsuite.com/ai-content-creation-tools/): AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation. - [Las 15 tendencias en redes sociales que le darán forma a tu estrategia en 2025](https://blog.hootsuite.com/es/tendencias-en-redes-sociales/): Las tendencias en redes sociales están cambiando más rápido que nunca. Esto nos lleva a preguntarnos: ¿a qué tendremos que poner atención en 2025? - [Les 15 tendances des médias sociaux qui façonneront votre stratégie en 2025](https://blog.hootsuite.com/fr/tendances-des-reseaux-sociaux/): Les tendances des réseaux sociaux évoluent plus vite que jamais, mais qu'est-ce qui vaut vraiment notre attention en 2025 ? - [21 social media analytics tools to boost your strategy](https://blog.hootsuite.com/social-media-analytics-tools/): Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! - [How to create and use Instagram Broadcast Channels](https://blog.hootsuite.com/broadcast-channels/): Broadcast channels are a public, one-way communication tool for creators to message their followers on Meta's platforms. - [Die beste Zeit, um auf TikTok zu posten: Daten aus 2024 für 6 Branchen](https://blog.hootsuite.com/de/besten-zeiten-um-auf-tiktok-zu-posten/): Die beste Zeit, um auf TikTok zu posten, variiert nach Branche und Tag. Stellt mit diesen Empfehlungen sicher, dass eure Videos gesehen werden - [Comment utiliser les Stories Instagram : 14 astuces pour réellement tirer profit de vos Stories Insta](https://blog.hootsuite.com/fr/comment-utiliser-stories-instagram/): Apprenez comment utiliser les Stories Instagram et découvrez nos astuces pour vous démarquer de la concurrence. - [17 X (Twitter) tools that will make your job easier in 2025](https://blog.hootsuite.com/twitter-tools/): With the right Twitter tools on hand, you'll get the most out of your social media marketing strategy. - [How to build and nurture brand loyalty: 7 tactics for 2025](https://blog.hootsuite.com/brand-loyalty/): These 7 effective brand loyalty-building tactics will help you turn casual buyers into lifelong advocates — and improve your bottom line. - [How to use Google Analytics 4 to track social media performance](https://blog.hootsuite.com/tracking-social-media-in-google-analytics/): With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer. - [How to create a YouTube channel in 2024](https://blog.hootsuite.com/how-to-create-a-youtube-account-channel/): Ready to make the most of short (and long) form video? We'll teach you how to create a YouTube channel and account. - [Leitfaden 2024 zur Ermittlung der perfekten Social-Media-Zielgruppe](https://blog.hootsuite.com/de/social-media-zielgruppe/): Erfahrt, wie ihr eure Social-Media-Zielgruppe definiert und euch auf die richtigen Plattformen konzentriert, um das Engagement zu verbessern. - [Données de référence des médias sociaux pour le secteur de l’administration (3e trimestre 2024)](https://blog.hootsuite.com/fr/donnees-de-reference-des-medias-sociaux/): Ces statistiques relatives aux médias sociaux pour le secteur public vous aideront à comparer vos résultats aux moyennes du secteur. - [US presidential election statistics: 2024 social media data](https://blog.hootsuite.com/presidential-election-statistics/): With the help of social listening data, we're taking a look at how the 2024 US presidential campaigns are resonating with online audiences. - [Tasas de interacción promedio para 12 industrias [2024]](https://blog.hootsuite.com/es/tasa-media-de-interaccion/): Compara tus resultados con las tasas de interacción promedio de tu industria para entender tu rendimiento y presumir tus logros con confianza - [2025 guide to high-ROI social media campaigns (5 examples)](https://blog.hootsuite.com/social-media-campaign-strategy/): Find out how to create high-ROI social media campaigns with examples from top brands. From planning to a free template, we cover everything you need to boost engagement and drive results. - [Social media and ecommerce: A sales-focused guide for 2025](https://blog.hootsuite.com/social-media-ecommerce/): A social media ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store. - [Social Media für Unternehmen: Ein Praxisleitfaden](https://blog.hootsuite.com/de/vorteile-von-social-media-fuer-unternehmen/): Social Media für Unternehmen gilt heute als wichtige Methode, um Kunden zu erreichen, wertvolle Insights zu gewinnen und eure Marke auszubauen - [Social media management explained [COMPLETE GUIDE]](https://blog.hootsuite.com/social-media-management/): Social media management is the process of planning, creating, and managing social content to build an audience and meet your business goals. - [140 idées de légendes Facebook (+ générateur gratuit de légendes alimenté par l’IA)](https://blog.hootsuite.com/fr/legende-facebook/): Des bonnes légendes Facebook peuvent refléter le point de vue de votre marque. Inspirez-vous de nos idées ou testez notre générateur gratuit. - [15 Social media monitoring tools + tips for better insights in 2025](https://blog.hootsuite.com/social-media-monitoring-tools/): Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand. - [What is social media monitoring? Experts explain](https://blog.hootsuite.com/social-media-monitoring/): Use social media monitoring to track what people are saying about your brand on social — and turn your insights into a strong strategy. - [Facebook hashtags for 2024: 120+ fresh ideas + free generator](https://blog.hootsuite.com/facebook-hashtags/): If you want to expand your reach on Facebook, you’re going to need a Facebook hashtag strategy. Our free tool can help you get started. - [140 ideas de descripciones de Facebook (y un generador de descripciones con IA gratuito)](https://blog.hootsuite.com/es/descripciones-de-facebooks/): Unas buenas descripciones de Facebook transmiten el punto de vista de tu marca. Pueden incluir un llamado a la acción, y hacer reír o reflexionar. - [Social media and elections: How to navigate political turbulence](https://blog.hootsuite.com/social-media-and-elections/): Discover how to navigate social media and elections with our expert tips for engaging in politics—essential for the upcoming election year! - [Die 10 besten KI-Copywriting-Tools (kostenlos und kostenpflichtig!)](https://blog.hootsuite.com/de/besten-ai-copywriting-tools/): Ob ihr wollt oder nicht, sie sind da. KI-Copywriting-Tools können euer neuer bester Freund sein — wenn ihr euch damit auskennt. - [Employee advocacy: How it works + how to get started](https://blog.hootsuite.com/employee-advocacy/): Employee advocacy is when employees share their company’s content on their personal social media to boost brand awareness and trust - [Les 10 meilleurs outils d’IA pour le copywriting (gratuits et payants)](https://blog.hootsuite.com/fr/ia-pour-le-copywriting/): Que vous le vouliez ou non, les outils d’IA pour le copywriting sont une réalité. Apprenez à les utiliser et faites-en vos meilleurs alliés. - [Las 10 mejores herramientas de copywriting con IA (gratuitas y de pago)](https://blog.hootsuite.com/es/herramientas-de-copywriting-con-inteligencia-artificial/): Las herramientas de copywriting con IA han llegado para quedarse… y pueden convertirse en tus grandes aliadas si sabes cómo utilizarlas. - [9 tips for Reddit marketing (that Redditors won't hate)](https://blog.hootsuite.com/reddit-marketing/): Reddit marketing is tricky for brands to get right. Here’s how to break through to your audience without being roasted. - [Alles über Instagram Stories: Top-Tipps und nützliche Tricks](https://blog.hootsuite.com/de/tipps-wirksame-instagram-stories/): Instagram Stories von A – Z: Von den Basics bis zu unseren bevorzugten Tipps und Tricks, mit denen ihr euch von anderen abheben könnt. - [Les meilleurs moments pour publier sur les réseaux sociaux [POUR TOUTES LES PLATEFORMES]](https://blog.hootsuite.com/fr/meilleurs-moments-pour-publier-sur-les-reseaux-sociaux/): Quels sont les meilleurs moments pour publier sur les réseaux sociaux ? En général, il vaut mieux publier tôt le matin en semaine. - [La mejor hora para publicar en TikTok: datos de 2024 para 6 industrias](https://blog.hootsuite.com/es/mejor-momento-para-publicar-en-tiktok/): La mejor hora para publicar en TikTok cambia según la industria y el día de la semana. Con estas recomendaciones, tus videos sí tendrán vistas. - [How social listening increases customer advocacy: 6 examples](https://blog.hootsuite.com/how-can-social-media-increase-customer-advocacy/): Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness. - [La mejor hora para publicar en redes sociales [TODAS LAS REDES]](https://blog.hootsuite.com/es/mejor-momento-para-publicar-en-redes-sociales/): ¿Cuál es la mejor hora para publicar en las redes sociales? Salvo excepciones, la opción ideal es hacerlo a primera hora entre semana. - [How to get verified on X (Twitter) in 2024](https://blog.hootsuite.com/get-verified-twitter-essential-guide/): Twitter's verification process looks a little different these days. Learn how to get verified on X (Twitter) in 2024 with our simple guide. - [The X (Twitter) algorithm explained: 2024 guide](https://blog.hootsuite.com/twitter-algorithm/): If you want to boost engagement, drive traffic to your site and build brand awareness, you need to know how the Twitter algorithm works. - [The 21 essential social media metrics you must track for success in 2024](https://blog.hootsuite.com/social-media-metrics/): Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence. - [18 Black Friday marketing ideas that will boost your sales](https://blog.hootsuite.com/black-friday-marketing/): We've rounded up the top Black Friday marketing strategies to help you stand out from the crowd on Black Friday Cyber Monday weekend. - [Comment avoir des abonnés sur TikTok : 21 stratégies éprouvées](https://blog.hootsuite.com/fr/attirer-gratuitement-abonnes-tiktok/): Acheter des abonnés TikTok sur internet ? Mauvaise idée. Découvrez comment avoir des abonnés sur TikTok gratuitement et de façon honnête. - [Cómo convertirte en Social Media Manager (¡plantilla gratuita para tu CV!)](https://blog.hootsuite.com/es/social-media-manager-habilidades/): Creación de contenidos, atención al cliente, ventas: un social media manager desempeña muchas tareas. ¿Tienes lo necesario para ser uno? - [How to set a smart social media budget (and get it approved)](https://blog.hootsuite.com/social-media-budget/): Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing. - [Die beste Zeit zum Posten in den sozialen Medien [ALLE NETZWERKE]](https://blog.hootsuite.com/de/beste-zeit-zum-posten-in-den-sozialen-medien/): Wann ist die beste Zeit zum Posten in den sozialen Medien? Mit ein paar Ausnahmen ist der frühe Morgen an Wochentagen am geeignetsten. - [20 top Instagram Story apps for better engagement](https://blog.hootsuite.com/instagram-story-apps/): Instagram Stories may disappear, but their impact can be lasting. Make sure yours are showstoppers with these 20 apps for Instagram Stories. - [Schedule Instagram Stories like a pro: 4 simple steps for 2024](https://blog.hootsuite.com/schedule-instagram-stories/): If you're a busy social media pro, you've probably wondered if it's possible to schedule Instagram Stories. The answer is YES. - [18 astuces pour réussir sur YouTube](https://blog.hootsuite.com/fr/reussir-sur-youtube/): Envie de réussir sur YouTube ? Voici 18 astuces essentielles pour vous aider à développer votre chaîne, que vous soyez débutant ou expert. - [Crecimiento en Instagram: 21 formas de conseguir más seguidores y alcance](https://blog.hootsuite.com/es/crecer-en-instagram/): Amplía el alcance de tu marca y consigue más seguidores con estas estrategias de crecimiento en Instagram probadas y comprobadas, hoy mismo. - [32 Instagram features marketers need to know in 2024](https://blog.hootsuite.com/instagram-features/): Here are all of the latest Instagram features you need to know to build a successful presence on the platform. - [Social media for banks: 9 tips to boost trust + engagement](https://blog.hootsuite.com/social-media-for-banks/): Managing a bank's social media means balancing compliance regulations with effective social media marketing. - [18 YouTube-Tipps damit euer Kanal wächst](https://blog.hootsuite.com/de/besten-youtube-tipps/): Ihr wollt euren YouTube-Kanal ausbauen? Hier kommen die 18 besten YouTube-Tipps für Anfänger, Fortgeschrittene und Experten. - [Cómo conseguir seguidores en TikTok: 21 consejos probados](https://blog.hootsuite.com/es/como-conseguir-seguidores-en-tiktok-gratis/): No te dejes engañar por sitios que venden seguidores "reales" de TikTok. Aprende a conseguir seguidores en TikTok gratis, de forma honesta. - [Les meilleurs hashtags TikTok pour booster votre activité](https://blog.hootsuite.com/fr/meilleurs-hashtags-tiktok/): Prêt à faire décoller votre nombre d’abonnés ? Apprenez à maîtriser les hashtags TikTok pour booster vos vues et toucher les bonnes personnes. - [How to create a social media portfolio: Tips + free template](https://blog.hootsuite.com/social-media-portfolio/): Learn how to create an impressive social media portfolio with our easy tips and free template. Stand out and show off your expertise, today! - [How to use ChatGPT for social media: Expert tips + 75 prompts](https://blog.hootsuite.com/chatgpt-social-media/): Save time, get strategy advice, and never worry about finding the perfect caption. Here's how to get started with ChatGPT for social media. - [How to work with Instagram influencers, plus the top 20 this year](https://blog.hootsuite.com/top-influencers/): What makes someone a top influencer? We've done the research to highlight the top 20 social-first influencers on Instagram. - [TikTok analytics 2024: The ultimate guide for marketers](https://blog.hootsuite.com/tiktok-analytics/): If your brand is new to TikTok, analytics can simplify your content strategy by revealing what your audience likes best. - [10 consejos para crear el perfil perfecto en redes sociales](https://blog.hootsuite.com/es/crear-perfil-redes-sociales/): Tu perfil en redes sociales es como tu tarjeta de presentación digital. Debes decir quién eres, qué haces y todo sobre ti. - [How to create a social media report [free template included]](https://blog.hootsuite.com/social-media-report/): A comprehensive social media report proves the value of your social marketing plan. It shows what you've accomplished, backed up by data. - [Social media search engines: What they are & why they matter](https://blog.hootsuite.com/social-media-search/): Don't just let the algorithm decide if your audience sees your content. Here's how to get smarter about social media search. - [8 time-saving social media automation tools](https://blog.hootsuite.com/social-media-automation/): Social media automation uses tools or software to manage repetitive tasks, like posting content or producing reports, without manual labor. - [The only TikTok advertising guide you’ll ever need](https://blog.hootsuite.com/tiktok-advertising/): TikTok advertising helps brands reach younger, content-hungry demographics. Follow these tips to start creating your own winning TikTok ads. - [Los mejores hashtags de TikTok para crecer tu negocio](https://blog.hootsuite.com/es/hashtags-de-tiktok/): ¿Quieres aumentar tus seguidores rápidamente? Domina los hashtags de TikTok para maximizar las vistas y conectar con las personas adecuadas. - [What to post on LinkedIn when you’re fresh out of ideas](https://blog.hootsuite.com/what-to-post-on-linkedin/): Stop worrying about what to post on LinkedIn! These expert-curated LinkedIn post examples and ideas will help you stand out and be seen. - [43 smart ways to promote your YouTube channel](https://blog.hootsuite.com/how-to-promote-your-youtube-channel/): We’ve rounded up the most effective ways to promote your YouTube channel to increase your views and improve the ROI of your YouTube strategy. - [A very easy guide to the new Hootsuite Salesforce integration](https://blog.hootsuite.com/hootsuite-salesforce-integration/): Here’s how to use the Hootsuite Salesforce integration to make your team's jobs easier — and keep your customers happy. - [The 10 best AI copywriting tools (free and paid!) in 2024](https://blog.hootsuite.com/ai-copywriting/): Ready or not, they’re here. AI copywriting tools can be your new best friend — if you know how to use them. - [How to use LinkedIn analytics in 2024: A marketer’s playbook](https://blog.hootsuite.com/linkedin-analytics/): Learn how to track, measure, and optimize LinkedIn data using LinkedIn analytics. Plus, we’ll show you a few extra tools to up your game. - [Facebook analytics: A guide for better results (without math)](https://blog.hootsuite.com/facebook-analytics/): Learn how Facebook analytics can help you track performance, identify top content, and connect more with your audience. - [Reach vs. impressions: What’s more important to track?](https://blog.hootsuite.com/reach-vs-impressions/): Learn the difference between reach and impressions, which to focus on, and how to track them across platforms. - [7 Instagram-Planungs-Tools, um organisiert zu bleiben (und die Ruhe zu bewahren)](https://blog.hootsuite.com/de/instagram-planungs-tools/): Von der Planung von Posts bis zum Tracking der Analytics — alles unter Kontrolle mit den besten Instagram-Planungs-Tools für 2024. - [How to make the most of Instagram carousels in 2024 [GUIDE]](https://blog.hootsuite.com/instagram-carousel/): Instagram carousels get way more reach and engagement than regular posts. Here's how to make carousel posts part of your Instagram strategy. - [Análisis: la mejor hora para publicar en Facebook](https://blog.hootsuite.com/es/mejor-hora-para-publicar-en-facebook/): Hemos analizado miles de publicaciones de empresas de todos los tamaños para encontrar la mejor hora para publicar en Facebook. - [140 Facebook caption ideas (and a free AI caption generator)](https://blog.hootsuite.com/facebook-captions/): A great Facebook caption can showcase your brand’s point of view. It might include a call to action; it might inspire a laugh. - [How to write a winning social media proposal [free template]](https://blog.hootsuite.com/social-media-proposal/): Learn how to create an easy and effective social media proposal that clients and stakeholders will love. Free proposal template included! - [10 des meilleurs outils de veille des réseaux sociaux](https://blog.hootsuite.com/fr/outils-de-veille-des-reseaux-sociaux/): Apprenez à utiliser les meilleurs outils de veille des réseaux sociaux pour suivre et gérer les conversations en ligne autour de votre marque. - [Cómo realizar una auditoría de redes sociales fácilmente [PLANTILLA GRATUITA]](https://blog.hootsuite.com/es/auditoria-de-redes-sociales-plantilla-gratuita/): Una auditoría de redes sociales es la mejor forma de revisar y mejorar tu estrategia de marketing social. Aprende a hacer una fácilmente. - [Social media customer service: How to do it right in 2024](https://blog.hootsuite.com/social-media-customer-service/): People expect top notch social media customer service more than ever. Here’s how to wow with social customer care, no matter your budget. - [How to track, prove, and improve your social media ROI](https://blog.hootsuite.com/social-media-roi/): Learn how to calculate your social media ROI — aka the return on investment from your social media activities and expenses. - [Was sind Social-Media-KPIs? 25 Beispiele + wie man sie verfolgt](https://blog.hootsuite.com/de/social-media-kpis/): Wer sich auf die wirklich wichtigen Social-Media-KPIs konzentriert, kann die Performance über die Zeit verfolgen. - [9 Instagram analytics tools for better results in 2024](https://blog.hootsuite.com/instagram-analytics-tools/): Instagram analytics tools help you track performance and pin down opportunities for improvement. These are the best options available. - [22 ejemplos de publicaciones para triunfar en redes sociales](https://blog.hootsuite.com/es/ideas-de-contenido-para-redes-sociales/): Esta lista de ideas de contenido para redes sociales te ayudará a inspirarte y darle rienda suelta a tu creatividad. - [2024 guide to finding the perfect social media target audience](https://blog.hootsuite.com/social-media-target-audience/): Find out how to define your social media target audience — and focus your efforts on the right platforms for better engagement. - [Sécurité des médias sociaux : risques, bonnes pratiques et outils](https://blog.hootsuite.com/fr/8-conseils-pour-limiter-les-risques-sur-les-medias-sociaux/): Découvrez les risques les plus courants en matière de sécurité des médias sociaux et les bonnes pratiques qui vous aideront à protéger vos comptes. - [What Is Social CRM? A Guide for Marketers, Sales, and CS](https://blog.hootsuite.com/social-crm/): Social CRM is an extension of traditional CRM (customer relationship management), using social media to nurture customer relationships. - [The 14 best social media apps for marketers in 2024](https://blog.hootsuite.com/best-social-media-platforms/): Which social media apps do you need to know about in 2024? We break down the top 14 apps in terms of size and value. - [Social-Media-Sicherheit: Tools und Tipps um Risiken zu minimieren [2024]](https://blog.hootsuite.com/de/social-media-sicherheit/): Erfahrt mehr über die häufigsten Social-Media-Sicherheits-Risiken und die Best Practices, die eure Konten schützen. - [Social Media Compliance in Regulated Industries: 2024 Guide](https://blog.hootsuite.com/social-media-compliance/): Social media compliance just means following the rules when using social media to engage with the public. But it's not exactly that simple. - [The Complete Guide to TikTok Marketing: Tips, Examples & Tools](https://blog.hootsuite.com/tiktok-marketing/): Considering TikTok marketing for your business or organization? You’ve come to the right place. Find out how to make the most of this engaging social network. - [Social Media SWOT Analysis: How to Dig Up Impactful Insights](https://blog.hootsuite.com/social-media-swot-analysis/): Pin down your unique strengths, weaknesses, opportunities, and threats by running a simple social media SWOT analysis. - [How to set and exceed social media goals [9 examples]](https://blog.hootsuite.com/smart-social-media-goals/): Struggling to structure your efforts on social? Set yourself up for success with our guide to setting and exceeding smart social media goals. - [How to build an efficient social media approval workflow in 2024](https://blog.hootsuite.com/social-media-approval-workflow/): Don't let a rogue social post slip past you. A solid social media approval workflow means more accurate and efficient collaboration. - [Comment gérer plusieurs comptes Facebook de manière organisée](https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-facebook/): Gérer plusieurs comptes Facebook peut faire peur, mais pas de panique, nous avons plusieurs conseils pour vous faciliter la tâche. - [10 de las mejores herramientas de monitoreo de redes sociales para 2024](https://blog.hootsuite.com/es/herramientas-de-monitoreo-de-redes-sociales/): Aprende a usar las mejores herramientas de monitoreo de redes sociales para administrar las conversaciones en línea sobre tu marca. - [15 Facebook Ad Tools for Design, Testing, Scheduling, and More](https://blog.hootsuite.com/facebook-ad-tools/): Want to improve your Facebook ads performance? Supercharge your campaigns with these Facebook ad tools for design, automation, analytics, and more. - [Social media crisis management in 9 steps [2024 Guide]](https://blog.hootsuite.com/social-media-crisis-management/): The best social media crisis management starts long before any issue arises. Learn how to create a plan to mitigate risk and respond quickly. - [How to Make Money on TikTok: 16 Ways That Pay](https://blog.hootsuite.com/how-to-make-money-on-tiktok/): Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app. - [Facebook Boosted Posts: Expert Tips for Great Results [2024]](https://blog.hootsuite.com/how-does-facebook-boost-posts-work/): Learn how to use the Facebook boost post button to place your content in front of the right people and get the most out of your ad spend. - [Mehrere Facebook-Konten managen und dabei organisiert bleiben](https://blog.hootsuite.com/de/mehrere-facebook-konten-managen/): Wer mehrere Facebook-Konten managen muss, ist schnell im Stress. Keine Panik! Hier kommen tolle Tipps, die den Prozess vereinfachen. - [Seguridad en redes sociales: riesgos, buenas prácticas y herramientas para 2024](https://blog.hootsuite.com/es/riesgos-de-seguridad-en-redes-sociales/): Conoce los riesgos más comunes de seguridad en redes sociales y las mejores prácticas que te ayudarán a proteger tus cuentas. - [LinkedIn ads: Everything you need to know in 2024](https://blog.hootsuite.com/linkedin-ads-guide/): Want to reach an engaged professional audience? You can use LinkedIn ads to promote your brand, increase traffic, find new leads and more. - [DM automation: How to do it right (and not just on Instagram)](https://blog.hootsuite.com/dm-automation/): Find out how DM automation can help your team offer personalized support at scale and build stronger relationships with customers. - [Comment suivre, démontrer et améliorer votre ROI des médias sociaux](https://blog.hootsuite.com/fr/roi-des-medias-sociaux/): Calculez votre ROI des médias sociaux et prouvez le retour sur investissement de vos activités et dépenses liées aux réseaux sociaux. - [Cómo monitorear, calcular y mejorar el ROI en redes sociales](https://blog.hootsuite.com/es/roi-social-guia/): Aprende a calcular el ROI en redes sociales, es decir, el rendimiento sobre la inversión de tus actividades y gastos en redes sociales. - [Real Estate Social Media Automation: Top 7 Tools for 2024](https://blog.hootsuite.com/real-estate-social-media-automation/): Social media management can be a total time-suck. That's where real estate social media automation comes in. - [How to Make Money on Instagram in 2024: 11 Tactics That Pay](https://blog.hootsuite.com/how-to-make-money-on-instagram/): Whether you're a brand or a content creator, there's big bucks to be made on social media. Learn how to make money on Instagram in 2024. - [Instagram Engagement Rate Calculator + Tips and Benchmarks [2024]](https://blog.hootsuite.com/instagram-engagement/): Feeling overwhelmed by the numbers? We've got the easiest ways to calculate and increase your brand’s Instagram engagement rate. - [20+ Expert Tips on How to Get More Views on YouTube in 2024](https://blog.hootsuite.com/get-views-youtube/): Learn how to get more views on YouTube by responding to comments, creating video playlists, designing attention-grabbing thumbnails, and more. - [How to Get Followers on TikTok in 2024: 22 Proven Tips](https://blog.hootsuite.com/how-to-get-tiktok-followers/): Don't be fooled by websites that offer to sell you "real" TikTok followers. Learn how to get followers on TikTok for free, the honest way. - [Redes sociales para empresas: una guía práctica (edición 2024)](https://blog.hootsuite.com/es/redes-sociales-para-empresas/): Las redes sociales para empresas son un recurso esencial para llegar a los clientes, obtener datos valiosos, y crecer tu marca en 2024 (y más allá). - [All About Instagram Stories: Top Tips and Handy Tricks](https://blog.hootsuite.com/instagram-stories/): Learn the basics of how to use Instagram Stories, then move on to some of our favorite Stories tips and tricks to help you stand out. - [13 Tips To Make Better Visual Content for Social Media](https://blog.hootsuite.com/epic-guide-creating-social-media-visuals/): Great visual content on social media can earn followers, likes, comments, and even purchases. TL;DR? It can make or break your strategy. - [X (Twitter) marketing in 2024: A SUPER complete guide](https://blog.hootsuite.com/twitter-marketing/): Find out what it takes to create a winning X (Twitter) marketing strategy and reach a valuable audience on one of the world's most engaging platforms. - [Becoming a social media manager in 2024: Tips from 5 SMMs](https://blog.hootsuite.com/social-media-manager-skills/): From content creation to customer service to PR to sales, businesses often rely on their social media manager to wear many hats. - [Social-Media-Performance: So schöpft ihr echten Mehrwert aus Social-Media-Marketing](https://blog.hootsuite.com/de/social-media-performance/): Bewährte Marketingtaktiken zur Social-Media-Performance, die eure Social-Media-Strategie in eine gut geölte und profitable Maschine wandeln. - [Facebook SEO: 15 tactics for better visibility in 2024](https://blog.hootsuite.com/facebook-seo/): Facebook SEO isn't just part of a well-rounded digital marketing diet — it's the key to unlocking more reach. - [21 AI Tools for Social Media: Boost Engagement and Productivity](https://blog.hootsuite.com/best-ai-tools-for-social-media/): The best AI tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more. - [Cómo gestionar varias cuentas de Facebook y mantenerte organizado](https://blog.hootsuite.com/es/gestionar-varias-cuentas-de-facebook/): Gestionar varias cuentas de Facebook puede resultar abrumador. Pero no hay por qué estresarse: te damos consejos para facilitar el proceso. - [Comment générer de la valeur à partir du marketing de performance sur les médias sociaux](https://blog.hootsuite.com/fr/performance-marketing-sur-les-medias-sociaux/): Optimisez votre stratégie de performance marketing sur les médias sociaux et boostez votre ROI avec ces tactiques éprouvées et efficaces. - [7 herramientas de planificación de Instagram para mantenerte organizado (y tranquilo)](https://blog.hootsuite.com/es/herramientas-de-planificacion-de-instagram/): Programa tus publicaciones, monitorea estadísticas y mantente organizado con las mejores herramientas de planificación de Instagram de 2024. - [38 Ways to Gain Real Instagram Followers Fast and Organically (No Buying)](https://blog.hootsuite.com/get-more-instagram-followers/): Want to know how to get more Instagram followers? You don't need to pay for fake followers or use bots — just follow our guide. - [Wie man eine Social-Listening-Strategie entwickelt [4 echte Beispiele]](https://blog.hootsuite.com/de/social-listening-strategie/): Wie Unternehmen durch Social Listening an wichtige Insights kommen, und wie ihr eine eigene erfolgreiche Social-Listening-Strategie entwickelt - [Influencer Rates: How To Maximize Your Budget in 2024](https://blog.hootsuite.com/influencer-pricing/): How do successful influencers decide what to charge for their work? We've got influencer rates and pricing formulas to help you get started. - [18 consejos para YouTube: cómo hacer crecer tu canal en 2024](https://blog.hootsuite.com/es/consejos-para-youtube/): ¿Quieres hacer crecer tu canal? Aquí tienes 18 consejos para YouTube, ideales para creadores principiantes, intermedios y expertos. - [Social selling: What it is and how to get good at it](https://blog.hootsuite.com/what-is-social-selling/): Social selling allows you to laser-target your prospecting, establish rapport with potential clients, and drive social media sales. - [Comment construire une stratégie de social listening efficace [+ 4 exemples réels]](https://blog.hootsuite.com/fr/strategie-de-social-listening/): Apprenez à élaborer votre propre stratégie de social listening et découvrez comment les entreprises utilisent cet atout de taille. - [How to Craft the Perfect Social Media Bio: 46 Free Templates](https://blog.hootsuite.com/social-media-bio/): Your social media bio may be short, but its potential is powerful. Use that space to attract new followers—or customers. - [Rendimiento en redes sociales: Cómo generar valor real con marketing en las redes sociales](https://blog.hootsuite.com/es/rendimiento-en-redes-sociales/): Usa estas 7 tácticas de marketing de rendimiento (performance marketing) para crear una infalible estrategia de rendimiento en redes sociales. - [Facebook automation: What you can automate + tools [2024]](https://blog.hootsuite.com/facebook-automation/): Facebook automations can handle tedious maintenance more efficiently, so you can focus on the big-picture stuff for your brand. - [21 WhatsApp Statistics Marketers Must Know in 2024](https://blog.hootsuite.com/whatsapp-stats/): Want to know the WhatsApp stats that will help determine your marketing strategy for 2024? Get the top 25 here. - [How To Do YouTube SEO in 2024 [Tips + Free Tool]](https://blog.hootsuite.com/youtube-seo/): Wondering why your YouTube videos are struggling to get views? These YouTube SEO tips can help your videos reach more people. - [The best TikTok hashtags for growth](https://blog.hootsuite.com/tiktok-hashtags/): Ready to grow your following fast? Master TikTok hashtags to maximize your videos' views and ensure you connect with the right people. - [So erstellt ihr einen Social-Media-Report [inklusive kostenloses Template]](https://blog.hootsuite.com/de/social-media-report-template/): Ein umfassender Social-Media-Report weist nach was ein Social-Media-Marketing-Plan taugt. Er zeigt die Ergebnisse auf untermauert durch Daten - [What’s New in Social Media Demographics? 83 Stats for 2024](https://blog.hootsuite.com/social-media-demographics/): Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. - [Cómo crear una estrategia de escucha social [4 ejemplos reales]](https://blog.hootsuite.com/es/estrategia-de-escucha-social/): Descubre cómo las empresas usan la escucha social para obtener información importante y aprende a crear tu propia estrategia de escucha social. - [Comment vendre sur TikTok Shop : nos 5 conseils](https://blog.hootsuite.com/fr/vendre-sur-tiktok-shop/): TikTok Commerce permet de montrer et vendre des produits sans quitter l’appli. Découvrez les clés de la réussite pour vendre sur TikTok Shop. - [Cómo empezar a vender en TikTok Shop: 5 consejos](https://blog.hootsuite.com/es/vender-en-tiktok-shop/): Con TikTok Shopping, puedes vender productos sin salir de la aplicación. Aquí te explicamos cómo configurar tu TikTok Shop para el éxito. - [So geht TikTok Shopping! Plus: 5 Top-Tipps für euren TikTok Shop](https://blog.hootsuite.com/de/tiktok-shop/): Mit TikTok Shopping könnt ihr Produkte direkt in der App anzeigen und verkaufen. Hier erfahrt ihr, wie ihr einen TikTok Shop einrichtet. - [Instagram Story Analytics: How to Measure the Metrics that Matter](https://blog.hootsuite.com/instagram-stories-analytics/): Make sure you understand how to view Instagram Story analytics, and which metrics matter the most when building a strategy for this popular channel. - [¿Qué son los KPIs de redes sociales? 25 ejemplos + cómo monitorearlos](https://blog.hootsuite.com/es/kpis-de-redes-sociales/): Establecer KPIs de redes sociales te ayudará a enfocarte en métricas que realmente importan y monitorear el rendimiento a lo largo del tiempo - [250+ free social media templates to save your team HOURS](https://blog.hootsuite.com/social-media-templates/): These free social media templates will save you a ton of time and effort, from creating content, to publishing posts and measuring results. - [25 exemples de KPI des médias sociaux (+ méthodes pour les suivre)](https://blog.hootsuite.com/fr/kpis-des-medias-sociaux/): Définir de bons KPI des médias sociaux vous aidera à vous focaliser sur les indicateurs qui comptent vraiment et à suivre vos performances au fil du temps - [Hashtags verwenden: Ein Leitfaden für alle Social-Media-Netzwerke](https://blog.hootsuite.com/de/hashtags-verwenden-aber-richtig/): Wisst ihr schon, wie man Hashtags verwenden sollte und wie besser nicht? Hier erfahrt ihr alles über die DOs und DON’Ts - [Cómo usar hashtags en 2024 [TODAS LAS REDES]](https://blog.hootsuite.com/es/como-usar-hashtags/): ¿Sabes cómo usar hashtags? ¿Y cómo no usarlos? Sigue leyendo para conocer todo lo que debes hacer y no hacer antes de comenzar. - [How to build a social listening strategy [4 real examples]](https://blog.hootsuite.com/social-listening-strategy/): Find out how businesses are using social listening to get the insights that matter — and learn how to build your own winning social listening strategy. - [Comment utiliser les hashtags en 2024 [GUIDE POUR TOUS LES RÉSEAUX]](https://blog.hootsuite.com/fr/hashtags-a-faire-et-a-eviter/): Savez-vous comment utiliser les hashtags ? Et comment ne pas les utiliser ? Découvrez tout ce qu’il faut faire et ne pas faire dans cet article - [Social media performance: How to drive real value from SMM](https://blog.hootsuite.com/social-media-performance/): Learn how to use proven performance marketing tactics to turn your social strategy into a well oiled — and profitable — machine. - [Content Curation in 2024: Everything You Need To Know](https://blog.hootsuite.com/beginners-guide-to-content-curation/): Content curation is more than sharing. It’s about finding the best content your audience wants so that they keep coming back — to you. - [Publicidad en redes sociales: costos, beneficios y consejos para 2024](https://blog.hootsuite.com/es/publicidad-en-redes-sociales/): Aprende cómo usar la publicidad en redes sociales para alcanzar tus metas comerciales y maximizar tu presupuesto publicitario. - [Social-Media-Werbung: Kosten, Vorteile und Tipps](https://blog.hootsuite.com/de/social-media-werbung/): Erfahrt, wie ihr mit Social-Media-Werbung echte Geschäftsergebnisse erzielt und euer Werbebudget optimal ausreizt. - [Automatización de Instagram: cómo hacerla y qué herramientas usar [2024]](https://blog.hootsuite.com/es/automatizacion-en-instagram/): Conoce las mejores estrategias de automatización de Instagram para ahorrar tiempo y liberarte de tareas rutinarias de forma legítima y segura - [Automatisation Instagram : Ce que vous devez absolument automatiser (+ meilleurs outils)](https://blog.hootsuite.com/fr/automatisation-instagram/): Découvrez comment tirer parti de l’automatisation Instagram pour gagner du temps sans utiliser de robots ou de procédés illicites. - [Cómo conseguir suscriptores en YouTube gratis (de verdad)](https://blog.hootsuite.com/es/conseguir-seguidores-gratuitos-en-youtube/): Conseguir más suscriptores en YouTube gratis es la mejor manera de maximizar tu alcance orgánico en el segundo sitio web más grande del mundo - [7 outils de planification pour Instagram pour garder le contrôle (et son calme)](https://blog.hootsuite.com/fr/outils-de-planification-pour-instagram/): Programmez vos publications, analysez les résultats et restez toujours au top avec les meilleurs outils de planification pour Instagram. - [How to Manage Multiple Facebook Accounts and Stay Organized](https://blog.hootsuite.com/multiple-facebook-pages/): Managing multiple Facebook pages can feel overwhelming. But there's no need for stress — we've got great tips that make the process easy. - [Instagram Automation: Tools and Results From Our Experiment](https://blog.hootsuite.com/instagram-automation/): Tempted to use bots to comment and like accounts on your behalf? Here's why you should avoid that type of Instagram automation. - [Escucha social: La mejor forma de comprender a tu audiencia](https://blog.hootsuite.com/es/escucha-social/): Los profesionales usan la escucha social para monitorear los canales de redes sociales en busca de menciones, competidores, productos y más. - [Pinterest Ads: Everything You Need To Get Started](https://blog.hootsuite.com/pinterest-ads/): Want to get in front of your audience on Pinterest? We've got everything you need to know about Pinterest ads. - [7 Tips To Improve Your Instagram Grid Layout [Tips + Examples]](https://blog.hootsuite.com/instagram-grid-layout/): Your Instagram grid layout is your chance to show potential followers your vibe or brand at a glance. What message do you want to send? - [Social Media for Business: A Practical Guide](https://blog.hootsuite.com/social-media-for-business/): Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. - [Social Listening: Der beste Weg, um eure Zielgruppe zu verstehen](https://blog.hootsuite.com/de/social-listening-richtig-gemacht/): Social-Media-Profis nutzen Social Listening, um Social-Media-Kanäle proaktiv auf Markenerwähnungen, Konkurrenten, Produkte und mehr zu tracken. - [YouTube Marketing in 2024: How To Get Started](https://blog.hootsuite.com/youtube-marketing/): Follow this 10-step guide to create a winning YouTube marketing strategy and take your YouTube presence to new heights in 2024. - [8 Pinterest Schedulers That Will Help You Reach More People](https://blog.hootsuite.com/pinterest-scheduler/): A Pinterest scheduler is the best way to plan long-term content for your social media calendar, keep organized, and save time. - [10 Facebook ad targeting tips to improve conversions](https://blog.hootsuite.com/facebook-ad-targeting/): These 10 Facebook ad targeting tactics will help you boost conversions and lower the cost per conversion — the ultimate measure of an ad’s value. - [Social listening : le meilleur moyen de comprendre votre public](https://blog.hootsuite.com/fr/social-listening/): Découvrez comment suivre les mentions de votre marque, de vos produits, de vos concurrents et bien plus encore avec le social listening. - [Cómo verificar tu cuenta de Instagram en 2024](https://blog.hootsuite.com/es/como-verificar-tu-cuenta-en-instagram-en-tres-simples-pasos/): Para verificar tu cuenta de Instagram puedes seguir el proceso de solicitud tradicional o pagar por Meta Verified. Aquí te lo explicamos. - [So verbessert man das Social-Media-Engagement [+ kostenloser Kalkulator]](https://blog.hootsuite.com/de/social-media-engagement-fuer-marketers/): Alles, was ihr braucht, um das Social-Media-Engagement zu steigern, inklusive Profi-Tipps, freie Tools und Anregungen für überzeugende Posts. - [How To Start Selling on TikTok Shop: 5 Top Tips](https://blog.hootsuite.com/tiktok-shopping/): With TikTok Shopping, you can display and sell products without ever leaving the app. Here's how to set up your TikTok Shop for success. - [Experiment: Does Instagram Care If You Edit Your Reels with CapCut?](https://blog.hootsuite.com/experiment-reels-editing-app/): Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work. - [Por qué son importantes las menciones sociales (y cómo monitorearlas)](https://blog.hootsuite.com/es/menciones-sociales-que-son/): Descubre qué son las menciones sociales, por qué importan y cómo interactuar con ellas para construir una relación sólida con tu audiencia. - [Cómo hacer buen marketing por SMS: Consejos y herramientas para 2024](https://blog.hootsuite.com/es/marketing-por-sms/): Los consumidores se sienten cada vez más cómodos interactuando con las empresas en sus móviles. Es hora de subirse al tren del marketing por SMS - [How to Do SMS Marketing Right: Tips and Tools for 2024](https://blog.hootsuite.com/sms-marketing/): Consumers are becoming more comfortable interacting with businesses on their mobile devices. Time to get in on the SMS marketing train, now. - [How Much Do Facebook Ads Cost in 2024? [SOLVED]](https://blog.hootsuite.com/facebook-ads-cost/): How much do Facebook ads really cost? Read on for 2024 benchmarks and tips to get the most out of any budget. - [Pourquoi les mentions sociales sont-elles si importantes (+ outils de suivi)](https://blog.hootsuite.com/fr/mentions-sociales/): Pourquoi est-il si important de suivre ses mentions sociales ? Et comment y répondre au mieux pour établir de bonnes relations avec son public ? - [How to Get Verified on YouTube in 2024 [CHEATSHEET]](https://blog.hootsuite.com/youtube-verification/): Wondering how to get verified on YouTube? We'll walk you through each step and teach you all about the coveted YouTube verification badge. - [Comment faire certifier son compte Instagram en 2024 ?](https://blog.hootsuite.com/fr/voici-comment-faire-certifier-son-compte-instagram/): Pour faire certifier son compte Instagram vous pouvez suivre la procédure de demande traditionnelle ou payer pour obtenir un abonnement Meta Verified - [Social Media Security: Risks, Best Practices, and Tools for 2024](https://blog.hootsuite.com/social-media-security/): Learn about the most common social media security risks and the best practices that will help you protect your accounts. - [3 Tools, die ihr anstelle von Facebook Analytics nutzen könnt [Update 2024]](https://blog.hootsuite.com/de/facebook-analytics-tools/): Facebook hat sein Analytics-Tool 2021 eingestellt. Aber die Plattform bietet noch viele andere Möglichkeiten, um wertvolle Daten zu sammeln. - [Cómo hacer un análisis competitivo en redes sociales (herramientas y plantilla)](https://blog.hootsuite.com/es/analisis-competitivo-redes-sociales/): Hacer un análisis competitivo en redes sociales te ayudará a identificar lo que le falta a tu estrategia y mantenerte un paso adelante. - [2024 Guide to X (Twitter) Ads: Specs, Cost, and Tips](https://blog.hootsuite.com/twitter-ads/): New to X (Twitter) ads? This complete guide covers all the specs you need to know for 2024, plus how to start your first campaign. - [Publicité sur les réseaux sociaux : coût, bénéfices et conseils](https://blog.hootsuite.com/fr/publicite-sur-les-medias-sociaux/): Découvrez comment faire de la publicité sur les réseaux sociaux pour obtenir des résultats concrets et optimiser votre budget publicitaire. - [What is Social Media Marketing? The Short and the Long of It](https://blog.hootsuite.com/social-media-marketing/): This complete guide will help you get started with social media marketing and follow the right best practices from day one. - [How to create better buyer personas [free template]](https://blog.hootsuite.com/buyer-persona/): A well-defined buyer persona—also called a customer persona, audience persona, or marketing persona—will help you target your ideal customer. - [B2B Social Media Marketing Tips to Attract New Customers](https://blog.hootsuite.com/b2b-social-media/): B2B social media marketing is one of the best ways to build your brand and find your audience. Here's how to get started. - [Curación de contenidos en 2024: todo lo que debes saber](https://blog.hootsuite.com/es/curacion-de-contenidos/): La curación de contenidos va mucho más allá de compartir. Se trata de encontrar el mejor contenido para que tu público siempre quiera volver por más - [Tout ce que vous devez savoir sur la curation de contenu](https://blog.hootsuite.com/fr/outils-et-conseils-pour-votre-curation-de-contenu/): La curation de contenu consiste à trouver et publier le contenu le plus intéressant pour votre public afin de capter son attention. - [What are social media KPIs? 25 examples + how to track them](https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/): Setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time. - [Was verdient ein Freelance-Social-Media-Manager?](https://blog.hootsuite.com/de/freiberuflicher-social-media-manager/): Ihr wollt als Freelance-Social-Media-Manager Karriere machen? Erfahrt, wie ihr eure Fähigkeiten ausbaut, Preise festlegt und Kunden gewinnt. - [¿Qué es la automatización de redes sociales? [Preguntas frecuentes y herramientas]](https://blog.hootsuite.com/es/automatizacion-de-redes-sociales/): Automatización de redes sociales = usar software para reducir el tiempo invertido en tareas que no requieren la intervención humana. - [Experiment: How Many Instagram Stories Should You Post?](https://blog.hootsuite.com/experiment-number-ig-stories/): Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a "right" number of daily Stories to post? - [Instagram Automation: What You Should Automate + Tools [2024]](https://blog.hootsuite.com/instagram-automation-tools-software/): Learn about legitimate Instagram automation strategies and save time automating routine daily tasks, without resorting to fake engagement and bots. - [Comment augmenter son engagement sur les réseaux sociaux [calculateur gratuit]](https://blog.hootsuite.com/fr/booster-les-interactions-sur-vos-medias-sociaux/): Voici tout le nécessaire pour booster votre engagement sur les réseaux sociaux : conseils de pro, outils gratuits et exemples de publications. - [Estadísticas de LinkedIn: La guía para profesionales del marketing](https://blog.hootsuite.com/es/estadisticas-de-linkedin/): Utiliza las estadísticas de LinkedIn para rastrear, medir y optimizar tu presencia. Además, te contamos algunos trucos para que alcances otro nivel. - [Les 19 meilleurs outils d’analyse des médias sociaux pour experts en marketing](https://blog.hootsuite.com/fr/outils-analyse-medias-sociaux/): Vous êtes marketeur et souhaitez optimiser votre temps ? Nous avons listé 21 outils d’analyse des médias sociaux qui devraient vous aider ! - [Experiment: Where Should Your Instagram Hashtags Go?](https://blog.hootsuite.com/experiment-instagram-hashtag-location/): Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing. - [Herramientas de marketing en redes sociales: la guía completa](https://blog.hootsuite.com/es/herramientas-de-marketing-en-redes-sociales-guia-completa/): Automatiza tu trabajo, ahorra tiempo y mejora la relación con tu audiencia usando las herramientas de marketing en redes sociales correctas. - [Instagram-Analytics-Leitfaden 2024: Ergebnisse intelligenter tracken](https://blog.hootsuite.com/de/instagram-analytics-leitfaden/): Wie ihr Instagram Analytics nutzt, um eure Performance zu verfolgen, wertvolle Insights zu entdecken und eure Instagram-Strategie zu optimieren. - [Analyse concurrentielle des médias sociaux : guide et modèle gratuit](https://blog.hootsuite.com/fr/analyse-concurrentielle-sur-les-medias-sociaux/): L’analyse concurrentielle des médias sociaux vous aide à identifier les lacunes de votre stratégie et à garder une longueur d’avance sur la concurrence. - [Cómo aumentar la interacción en redes sociales [calculadora gratuita]](https://blog.hootsuite.com/es/interaccion-en-redes-sociales/): Todo lo que necesitas para aumentar tu interacción en redes sociales: consejos profesionales, herramientas gratuitas y ejemplos inspiradores. - [SEO en Instagram en 2024: 11 consejos para un mayor alcance + herramienta gratuita](https://blog.hootsuite.com/es/seo-en-instagram/): Aprende lo esencial sobre el SEO en Instagram, optimiza tu perfil y contenido, y haz que tu público objetivo te encuentre fácilmente - [13 Social-Media-Kalender-Tools um 2024 noch organisierter zu arbeiten](https://blog.hootsuite.com/de/social-media-kalender-tools/): Social-Media-Kalender-Tools erleichtern euch den Job! Nutzt diesen Leitfaden, um das beste Tool für eure Zwecke zu finden. - [Comment bien rédiger une proposition pour les réseaux sociaux [MODÈLE GRATUIT INCLUS]](https://blog.hootsuite.com/fr/proposition-pour-les-medias-sociaux/): Découvrez comment créer facilement une proposition pour les réseaux sociaux qui séduira vos clients et les décideurs. Modèle gratuit inclus ! - [Social Media Style Guide: Template, Examples & Tips for 2024](https://blog.hootsuite.com/social-media-style-guide/): Learn how to build a consistent brand voice on social media with a custom social media style guide (free template included)! - [Analyses LinkedIn : guide complet pour les marketeurs [édition 2024]](https://blog.hootsuite.com/fr/linkedin-analytics/): Suivez, mesurez et optimisez vos statistiques LinkedIn grâce aux analyses LinkedIn et découvrez d’autres outils pour améliorer vos résultats. - [5 Reasons to Use an Instagram Business Account + Set Up Tips](https://blog.hootsuite.com/instagram-business-profile/): Instagram business accounts are free to anyone who wants one. We'll teach you how to switch and take advantage of exclusive features. - [Wie ihr Instagram für Unternehmen nutzt und 2024 für Erfolge sorgt](https://blog.hootsuite.com/de/instagram-fuer-unternehmen/): Alles, was ihr über Instagram für Unternehmen wissen müsst — von der Einrichtung des Accounts bis zur Entwicklung einer überzeugenden Strategie. - [Combien gagne un social media manager freelance ?](https://blog.hootsuite.com/fr/social-media-manager-freelance/): Envie de devenir social media manager freelance ? Découvrez comment renforcer vos compétences, fixer vos tarifs et trouver des clients. - [11 Facebook Trends That Will Shape Your Strategy in 2024](https://blog.hootsuite.com/facebook-trends/): Don't miss the Facebook trends that will transform your brand's social media strategy — from the Metaverse to AI ad targeting, and more. - [Cómo utilizar Instagram para empresas y obtener resultados en 2024](https://blog.hootsuite.com/es/instagram-para-negocios/): Todo lo que necesitas saber sobre el uso de Instagram para empresas: desde crear una cuenta hasta desarrollar una estrategia eficaz - [14 social inbox tools that will get you to (social) inbox zero](https://blog.hootsuite.com/social-inbox-tools/): A good social inbox tool will help you keep your customers happy and your to-do list tidy. Read on to find the best one for your business. - [23 Pinterest Demographics for Social Media Marketers [2024]](https://blog.hootsuite.com/pinterest-demographics-for-business/): If you're planning your next marketing campaign, don't sleep on Pinterest. The platform's ultra-specific audience is full of hidden gems. - [Instagram pour les entreprises : comment l’utiliser pour booster ses résultats](https://blog.hootsuite.com/fr/instagram-pour-les-entreprises-guide-pratique/): Tout ce que vous devez savoir sur Instagram pour les entreprises, de la création d’un compte à l’élaboration d’une stratégie gagnante. - [How to use hashtags [Ideas for EVERY network]](https://blog.hootsuite.com/how-to-use-hashtags/): Do you know how to use hashtags? How about how not to use hashtags? Read on for all the DOs and DON'Ts before you get started. - [15 Social-Media-Planungs-Tools die euch 2024 jede Menge Zeit sparen](https://blog.hootsuite.com/de/social-media-planungs-tools/): 15 der besten Social-Media-Planungs-Tools, die Zeit sparen, eure Arbeit rationalisieren und dabei helfen, eure Social-Media-Präsenz auszubauen - [¿Cuánto ganan los social media managers freelance en 2024?](https://blog.hootsuite.com/es/social-media-manager-independiente/): ¿Quieres ser un social media manager freelance? Aquí te enseñamos cómo desarrollar habilidades, establecer tarifas y conseguir clientes. - [How To Advertise on Facebook in 2024 [8-Step Guide]](https://blog.hootsuite.com/facebook-advertising/): Whether you're a pro Facebook marketer or a relative newcomer, knowing how to advertise on Facebook is a skill that'll always come in handy. - [Content Planning for Social Media in 8 Steps [2024 Guide]](https://blog.hootsuite.com/content-planning/): Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan. - [LinkedIn SEO in 2024: Secrets to Boost Your Reach](https://blog.hootsuite.com/linkedin-seo/): Follow this guide to master the basics of LinkedIn SEO and make sure your page, profile and posts show up in relevant searches. - [TikTok Influencer Marketing: 2024 Guide to Successful Campaigns](https://blog.hootsuite.com/tiktok-influencers/): Some TikTok influencers make thousands of dollars daily with sponsored posts and featured content. They're also inspiring their community. - [Social-Media-Algorithmen: Der 2024-Leitfaden für alle Netzwerke](https://blog.hootsuite.com/de/social-media-algorithmen/): Erfahrt, was Social-Media-Algorithmen sind und wie ihr die Ranking-Signale jeder Plattform nutzen könnt, damit euer Content gesehen wird. - [Algorithmes des médias sociaux : le guide pour tous les réseaux](https://blog.hootsuite.com/fr/algorithmes-des-medias-sociaux-guide/): Découvrez les algorithmes des médias sociaux et comment exploiter les signaux de classement de chaque plateforme pour gagner en visibilité - [Algoritmos de las redes sociales: la guía para todas las redes en 2024](https://blog.hootsuite.com/es/algoritmos-de-las-redes-sociales/): Aprende qué son los algoritmos de las redes sociales y entiende los criterios de cada plataforma para conseguir que tu contenido sea visto - [How to get more views on TikTok: 15 Foolproof tips](https://blog.hootsuite.com/how-to-get-more-views-on-tiktok/): Wondering how to get more views on TikTok? These top tips for making engaging content will have your audience coming back for more. - [Reels Instagram : le guide complet pour les entreprises](https://blog.hootsuite.com/fr/instagram-reels/): Découvrez comment promouvoir votre marque, élargir votre cible et intéresser votre public grâce aux reels Instagram. - [Instagram Reels in 2024: Ein Komplett-Leitfaden für Unternehmen](https://blog.hootsuite.com/de/instagram-reels/): Wie ihr mit Instagram Reels, dem beliebtesten Insta-Format, eure Marke bewerbt, neue Leute erreicht und mit eurer Zielgruppe interagiert. - [How the Threads Algorithm Works in 2024 [GUIDE]](https://blog.hootsuite.com/threads-algorithm/): The Threads algorithm controls what you see (and don't see) on your For You tab. Here's how to make it work for you. - [13 herramientas de escucha social para monitorear fácilmente tu marca](https://blog.hootsuite.com/es/herramientas-de-escucha-social/): Descubre qué piensa tu audiencia sobre tu empresa y obtén datos valiosos con las herramientas de escucha social correctas. - [Wie ihr eine Social-Media-Growth-Strategie entwickelt, die aufgeht](https://blog.hootsuite.com/de/social-media-growth/): In diesem Leitfaden: Umsetzbare Taktiken, mit denen ihr 2024 in Sachen Social Media Growth neue Spitzenwerte erreicht. - [13 outils de social listening pour améliorer le suivi de votre marque](https://blog.hootsuite.com/fr/outils-de-social-listening/): Découvrez ce que votre public pense de votre entreprise et transformez les mentions en informations exploitables grâce à ces outils de social listening. - [15 herramientas de programación de redes sociales para ahorrar mucho tiempo en 2024](https://blog.hootsuite.com/es/herramientas-para-programar-contenidos-en-redes-sociales/): Ahorra tiempo, optimiza tu trabajo y aumenta tu presencia en línea con estas herramientas de programación de redes sociales. - [13 Social-Listening-Tools für ein effizientes Marken-Monitoring](https://blog.hootsuite.com/de/social-listening-tools/): Ermittelt, was eure Zielgruppe von eurer Firma hält, und wandelt Erwähnungen mit diesen Social-Listening-Tools in verwertbare Erkenntnisse. - [15 outils de planification des réseaux sociaux pour gagner du temps](https://blog.hootsuite.com/fr/outils-de-planification-des-reseaux-sociaux/): Avec ces 15 outils de planification des réseaux sociaux, gagnez du temps, optimisez vos processus et augmentez votre visibilité sur Internet. - [New Photo Trends on Instagram: 2024 Edition](https://blog.hootsuite.com/instagram-photo-editing-trends/): No more perfectly polished photos — authenticity is in. Here are the new photo trends on Instagram that will get your feed ready for 2024. - [Estadísticas de Instagram: guía para monitorear mejor tus resultados en 2024](https://blog.hootsuite.com/es/estadisticas-de-instagram/): Descubre cómo usar las estadísticas de Instagram para monitorear tu desempeño, extraer datos valiosos y mejorar tu estrategia de Instagram. - [How to Sell On Instagram: Easy Guide + Tips for Results in 2024](https://blog.hootsuite.com/how-to-sell-on-instagram/): Ready to get your products in front of more eyes? Opening an Instagram shop is free and easy to get started! Learn how to sell on Instagram. - [17 Not-So-Secret Social Media Video Tips from Hootsuite's Experts](https://blog.hootsuite.com/social-media-video-tips/): Ready to shine on TikTok (and Reels, and every other social video platform)? You need these 17 social media video tips. - [Guide des analyses Instagram pour un suivi des résultats plus efficace](https://blog.hootsuite.com/fr/analyses-instagram-guide/): Utilisez les analyses Instagram pour suivre vos performances, obtenir de précieuses informations et améliorer votre stratégie Instagram. - [How to connect with your audience using WhatsApp marketing](https://blog.hootsuite.com/whatsapp-marketing/): Interested in adding WhatsApp to your marketing strategy? Discover how to get started with WhatsApp marketing today. - [31 best digital marketing tools for every budget in 2024](https://blog.hootsuite.com/digital-marketing-tools/): The right tool for the job makes everything easier. These are the 31 best digital marketing tools for teams and budgets of all sizes. - [16 Snapchat Demographics for Marketers to Know in 2024](https://blog.hootsuite.com/snapchat-demographics/): Use these Snapchat demographics stats to get a better understanding of your audience and build a data-driven marketing strategy. - [¿Qué es Instagram Threads? Todo lo que necesitas saber](https://blog.hootsuite.com/es/instagram-threads-que-es/): Instagram Threads es la nueva red social que ha causado revuelo. Te decimos todo lo que necesitas para unirte a la conversación. - [Instagram Threads: Alles, was ihr über die App wissen müsst!](https://blog.hootsuite.com/de/instagram-threads-app/): Instagram Threads für Einsteiger: Hier erfahrt ihr alles über die neue textbasierte Konversations-App von Meta, um loszulegen. - [Qu’est-ce qu’Instagram Threads ? Tout ce qu’il faut savoir sur la dernière application signée Instagram](https://blog.hootsuite.com/fr/instagram-threads/): Instagram Threads est une app de conversation basée sur le texte qui connaît un essor fulgurant. Commencez à publier vos threads maintenant. - [AI Compliance: How to Safely Use AI for Marketing in 2024](https://blog.hootsuite.com/ai-compliance/): Find out how to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues. - [39 outils Instagram incontournables pour le marketing](https://blog.hootsuite.com/fr/outils-instagram-pour-le-marketing/): Programmation de publications, statistiques, montage vidéo... Découvrez les meilleurs outils Instagram pour déployer votre stratégie marketing. - [39 Instagram-Tools für 2024, die Marketer brauchen](https://blog.hootsuite.com/de/instagram-tools-fur-marketer/): Egal, ob ihr Hilfe bei der Planung, Analyse oder Videobearbeitung sucht: Hier kommen die besten Instagram-Tools für Unternehmen und Marketer. - [Reels de Instagram en 2024: una guía completa para empresas](https://blog.hootsuite.com/es/instagram-reels/): Aprende a promocionar tu marca, llegar a nuevas personas e involucrar a tu audiencia con los reels de Instagram, el formato favorito de Instagram. - [6 Top-Social-Media-Monitoring-Tools —und warum ihr sie braucht](https://blog.hootsuite.com/de/bewaehrte-social-media-monitoring-tools/): So setzt ihr eines (oder mehrere) dieser Social-Media-Monitoring-Tools ein, um Online-Konversationen über eure Marke zu verfolgen und zu managen. - [Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn](https://blog.hootsuite.com/boosted-posts-vs-ad/): Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format. - [11 Time-Saving Social Media Collaboration Tools](https://blog.hootsuite.com/social-media-collaboration-tools/): We can't give you more hours in the day (sorry), but we can help you become more efficient by using social media collaboration tools. - [User-Generated Content (UGC): What it is + why it matters](https://blog.hootsuite.com/user-generated-content-ugc/): User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people rather than brands. - [Cómo crear una propuesta de redes sociales exitosa [+ plantilla gratuita]](https://blog.hootsuite.com/es/propuesta-redes-sociales-plantilla/): Aprende fácil y rápidamente cómo crear una propuesta de redes sociales que conquiste a tus clientes. ¡Incluimos una plantilla gratuita! - [9 Ways to Optimize Your LinkedIn Company Page](https://blog.hootsuite.com/linkedin-company-page/): Ready to make the most of LinkedIn? Optimize your LinkedIn Company Page and improve your presence, authority, and recruitment prospects. - [How to Use Instagram for Business and Drive Results in 2024](https://blog.hootsuite.com/how-to-use-instagram-for-business/): Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy. - [How much do freelance social media managers make?](https://blog.hootsuite.com/freelance-social-media-manager/): Want to start your career as a freelance social media manager? We'll teach you how to build skills, set rates, and land clients. - [24 Snapchat Stats That Matter to Marketers in 2024](https://blog.hootsuite.com/snapchat-statistics-for-business/): Using Snapchat for business requires thoughtful planning. To help you out, we’ve collected the top Snapchat statistics you need to know. - [Fonctionnement de l’algorithme TikTok [2024] + conseils pour faire le buzz](https://blog.hootsuite.com/fr/algorithme-tiktok-comment-fonctionne/): Bien qu’il n’existe pas de solution miracle, maîtriser l’algorithme TikTok peut vous aider à pleinement tirer parti de la plateforme. - [Alles über den TikTok-Algorithmus 2024 + Tipps, um viral zu gehen](https://blog.hootsuite.com/de/tiktok-algorithmus-explained/): Es gibt zwar kein Patentrezept, aber wer den TikTok-Algorithmus durchschaut, kann damit arbeiten und die eigenen Erfolgschancen erhöhen. - [How to Use LinkedIn for Business [2024 Guide]](https://blog.hootsuite.com/linkedin-for-business/): Learn how to use LinkedIn for business to build credibility, expand your network, and gain insider expertise from experts in your industry. - [Te explicamos el algoritmo de TikTok + algunos consejos para volverte viral en 2024](https://blog.hootsuite.com/es/algoritmo-de-tiktok/): Aunque no existe una receta mágica, conocer el algoritmo de TikTok puede ayudarte a trabajar con él y mejorar tus probabilidades de éxito. - [Comment fonctionne l’algorithme YouTube en 2024 [guide complet]](https://blog.hootsuite.com/fr/algorithme-youtube/): Vous voulez augmenter votre nombre de vues sur YouTube ? Commencez par examiner comment l’algorithme YouTube fonctionne et classe le contenu. - [Wie der YouTube Algorithmus tickt: Komplett-Leitfaden für 2024](https://blog.hootsuite.com/de/youtube-algorithmus-komplett-leitfaden/): Ihr wollt mehr YouTube-Videos Views? Schritt 1: Lernt den YouTube Algorithmus kennen und findet heraus, wie er euren Content einstuft. - [¿Cómo funciona el algoritmo de YouTube? La guía completa para 2024](https://blog.hootsuite.com/es/algoritmo-de-youtube/): ¿Deseas aumentar las vistas de tus videos en YouTube? Descubre primero las novedades del algoritmo de YouTube y cómo clasifica tu contenido. - [TikTok Marketing Leitfaden 2024: Tipps, Beispiele, & Tools](https://blog.hootsuite.com/de/tiktok-marketingstrategie-fuer-unternehmen/): Ihr wollt ins TikTok Marketing einsteigen? Hier erfahrt ihr, wie ihr das Beste aus diesem packenden sozialen Netzwerk herausholt. - [Guide 2024 du marketing sur TikTok : conseils, outils et exemples](https://blog.hootsuite.com/fr/marketing-sur-tiktok-guide/): Votre entreprise envisage de faire du marketing sur TikTok ? Découvrez les moyens de tirer parti de ce fabuleux réseau social. - [How to Schedule a YouTube Video: 2024 Guide](https://blog.hootsuite.com/how-to-schedule-youtube-videos/): Learn how to schedule a YouTube video for maximum views (and maximum time savings). - [Comment créer (et développer) une Page Facebook professionnelle](https://blog.hootsuite.com/fr/comment-creer-une-page-facebook-professionnelle/): Découvrez comment créer une Page Facebook professionnelle pour offrir à votre marque plus de visibilité et d’engagement sur Internet. - [Wie man eine Facebook-Unternehmensseite erstellt und für Wachstum sorgt](https://blog.hootsuite.com/de/facebook-seite-ihres-unternehmens-optimieren/): Eine optimierte Facebook-Unternehmensseite macht es leichter, eure Marke online zu entdecken und damit zu interagieren. So geht das Setup. - [Cómo crear una página de empresa de Facebook (y hacerla crecer) en 2024](https://blog.hootsuite.com/es/facebook-para-empresas/): Una página de empresa de Facebook optimizada facilita que la gente descubra tu marca e interactúe con ella. Descubre cómo crear una. - [42 Pinterest Stats That Matter to Marketers in 2024](https://blog.hootsuite.com/pinterest-statistics/): Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. - [Comment programmer des Threads [Instagram] ?](https://blog.hootsuite.com/fr/comment-programmer-des-threads-instagram/): Vous en avez assez de publier au jour le jour ? Réjouissez-vous : vous pouvez désormais programmer des Threads via Hootsuite en 4 étapes. - [[Instagram] Threads-Posts vorausplanen in 2024: So geht’s!](https://blog.hootsuite.com/de/instagram-threads-posts-vorausplanen/): Es nervt, Threads spontan zu posten? Threads-Posts vorausplanen geht jetzt in Hootsuite und ist in 4 einfachen Schritten erledigt! - [2024 Social Media Algorithms: A Guide for All Networks](https://blog.hootsuite.com/social-media-algorithm/): Find out what social media algorithms are and how to navigate the ranking signals of each platform to get your content seen. - [How to Schedule Threads Posts [Instagram] in 2024](https://blog.hootsuite.com/how-to-schedule-threads-posts-instagram/): Tired of posting Threads on-the-fly? You can schedule Threads posts via Hootsuite. It only takes 4 easy steps. - [How to Write Social Media Guidelines for Your Team: 8 Examples](https://blog.hootsuite.com/social-media-guidelines/): Learn the difference between a social media policy and social media guidelines, check out some real-life examples, and grab a free template. - [Facebook Marketing: Der Komplett-Leitfaden](https://blog.hootsuite.com/de/facebook-marketing-leitfaden/): Potenzielle Kunden suchen auf Facebook nach Unternehmen wie dem euren. Ihr erreicht sie nur mit einer klugen Facebook-Marketingstrategie. - [39 herramientas de Instagram para marketing en 2024](https://blog.hootsuite.com/es/herramientas-de-instagram-para-marketing/): ¿Necesitas programar publicaciones, analizar estadísticas o editar videos? Aquí están las mejores herramientas de Instagram para marketing. - [39 of the Best Free Stock Photo Websites](https://blog.hootsuite.com/20-free-stock-photo-sites-social-media-images/): Top online resources and websites for locating free stock photos for your social media posts, website, or other marketing channels. - [Vidéos sur les médias sociaux : 17 conseils par les experts de Hootsuite](https://blog.hootsuite.com/fr/videos-sur-les-medias-sociaux-conseils/): Consultez nos 17 conseils en matière de vidéos sur les médias sociaux pour améliorer vos Reels et vos TikTok (et les autres vidéo). - [Videos para redes sociales: 17 consejos (no tan secretos) de los expertos de Hootsuite](https://blog.hootsuite.com/es/consejos-de-videos-para-redes-sociales/): ¿Listo para brillar en TikTok (y Reels y cualquier otra plataforma social de video)? Necesitas estos consejos de videos para redes sociales. - [Comment configurer et optimiser Google My Business en 5 minutes [2024]](https://blog.hootsuite.com/fr/google-my-business/): Maximisez votre profil gratuit sur Google Business Profile (ex Google My Business) pour gagner en visibilité, en trafic et en clientèle. - [Marketing en Facebook: la guía MÁS completa para 2024](https://blog.hootsuite.com/es/marketing-de-facebook-para-negocios/): Los clientes potenciales buscan negocios como el tuyo en Facebook. Una estrategia eficaz de marketing en Facebook es la mejor forma de conectar con ellos. - [Google My Business in 5 Minuten einrichten und optimieren [2024]](https://blog.hootsuite.com/de/google-my-business/): Reizt euer kostenloses Google Business Profil (früher Google My Business) aus, um mehr Sichtbarkeit, Traffic und Kunden zu erhalten. - [Comment créer une stratégie de croissance sur les médias sociaux qui fonctionne en 2024](https://blog.hootsuite.com/fr/strategie-de-croissance-sur-les-medias-sociaux/): Lisez ce guide pour découvrir 10 stratégies efficaces de croissance sur les médias sociaux à mettre en place en 2024. - [Cómo usar Google Mi Negocio para conseguir más clientes](https://blog.hootsuite.com/es/google-mi-negocio/): Saca el máximo partido a tu Perfil de Empresa de Google gratuito (Google My Business) para conseguir más visibilidad, tráfico y clientes. - [Alles über Instagram Analytics (Definitionen, Tipps und Tools für 2024)](https://blog.hootsuite.com/de/besten-instagram-analytics-tools/): Erfahrt hier, wie ihr Instagram Analytics nutzt, um eure Performance zu ermitteln und Verbesserungsmöglichkeiten zu entdecken. - [Todo sobre las estadísticas de Instagram: definiciones, consejos y herramientas para 2024](https://blog.hootsuite.com/es/herramientas-de-analitica-de-instagram-para-empresas/): Descubre cómo usar las estadísticas de Instagram para monitorear tu rendimiento e identificar oportunidades de mejora. - [Videos de Instagram: especificaciones, consejos y ejemplos para 2024](https://blog.hootsuite.com/es/videos-de-instagram-especificaciones/): Los videos de Instagram (historias, reels y en vivo) son absolutamente imprescindibles en la estrategia de redes sociales de tu marca. - [How to use Facebook audience insights for cost-effective ads](https://blog.hootsuite.com/facebook-audience-insights/): Digging into Facebook audience insights can help you better target your Facebook ads and get better results from your ad spend. - [24 outils marketing basés sur l’IA pour réussir votre année 2024](https://blog.hootsuite.com/fr/outils-marketing-bases-sur-ia/): Ces 24 outils marketing basés sur l’IA vous permettent de simplifier votre gestion des médias sociaux et votre marketing en général ! - [24 herramientas de IA para marketing que te ayudarán a triunfar en 2024](https://blog.hootsuite.com/es/herramientas-de-ia-para-marketing/): ¿Buscas ayuda robótica? Estas 25 herramientas de IA para marketing pueden agilizar la gestión de redes sociales (¡y el marketing en general!) - [Guide des vidéos Instagram : caractéristiques techniques, conseils et exemples](https://blog.hootsuite.com/fr/videos-instagram-caracteristiques-conseils-exemples/): Les vidéos Instagram (stories, reels et directs) sont incontournables pour la stratégie de votre marque sur les réseaux sociaux. - [Instagram Video: Spezifikationen, Tipps und Beispiele für 2024](https://blog.hootsuite.com/de/instagram-video-spezifikationen-tipps-beispiele/): Instagram Video (also Stories, Reels und Live) ist ein absolutes Muss in jeder Social-Media-Markenstrategie. - [Instagram Analytics: 2024 Guide to Smarter Results Tracking](https://blog.hootsuite.com/instagram-analytics/): Find out how to use Instagram analytics to track your performance, uncover valuable insights, and improve your Instagram strategy. - [Instagram Stories terminieren in 2024 [4 einfache Schritte]](https://blog.hootsuite.com/de/instagram-stories-terminieren/): Habt ihr euch als vielbeschäftigte Social-Media-Profis schon mal gefragt, ob ihr Instagram Stories terminieren könnt? Die Antwort lautet JA! - [Comment programmer des stories Instagram [en 4 étapes faciles]](https://blog.hootsuite.com/fr/programmer-stories-instagram/): Vous êtes très actif sur les réseaux sociaux et vous vous demandez s’il est possible de programmer des stories Instagram ? La réponse est OUI ! - [Pinterest Analytics 101: Tips and Tools to Track Your Success](https://blog.hootsuite.com/pinterest-analytics/): Whether you’re starting from scratch or a Pinning pro, learn which Pinterest analytics metrics to track to improve your strategy. - [Experiment: Do Long-Form X Posts Give You More Reach?](https://blog.hootsuite.com/experiment-x-threads-vs-longform-posts/): What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here's what we found. - [The Science Behind Good Social Media Hooks + 18 Examples](https://blog.hootsuite.com/social-media-hooks/): Here’s everything you need to know about social media hooks, plus examples from the folks who are great at creating thumb-stopping content. - [WhatsApp Emoji: How To Use Them and What They Mean](https://blog.hootsuite.com/whatsapp-emoji-meaning/): If you've ever misused or misunderstood a WhatsApp emoji meaning, it's time to start studying. We've got everything you need to know. - [Cómo crear una estrategia eficaz de crecimiento en redes sociales [2024]](https://blog.hootsuite.com/es/crecimiento-en-redes-sociales/): ¿Quieres llevar tu marca a un nuevo nivel de crecimiento en redes sociales? Entonces sigue las tácticas que te presentamos en esta guía práctica. - [37 powerful Instagram tools marketers should use](https://blog.hootsuite.com/instagram-tools/): Whether you’re looking for scheduling, analytics, or editing help, we’ve rounded up the best Instagram tools for business and marketing. - [Mitarbeiter als Markenbotschafter aktivieren: Wie Sie es richtig machen](https://blog.hootsuite.com/de/mitarbeiter-als-markenbotschafter/): Was heißt „Mitarbeiter als Markenbotschafter”? Wie baut man ein Social-Media-Employee-Advocacy-Programm auf? Hier kommt der Komplettleitfaden. - [10 Best LinkedIn Marketing Tools for Faster Growth](https://blog.hootsuite.com/linkedin-marketing-tools/): Here are the best LinkedIn marketing tools that will help you build a strong brand presence on the platform and understand the results of your efforts. - [Kundenservice in sozialen Medien: Die besten Tipps und Tools](https://blog.hootsuite.com/de/social-media-kundenservice/): Es ist nicht immer einfach, einen hochwertigen und effizienten Kundenservice in sozialen Medien zu bieten—doch er ist wichtiger als je zuvor. - [How to add a link to an Instagram Story (and customize it)](https://blog.hootsuite.com/instagram-swipe-up/): Learning how to add a link to an Instagram Story with a link sticker can help drive more traffic to your website. (RIP swipe-up link) - [Social Media Rules for Real Estate: A 2024 Guide](https://blog.hootsuite.com/social-media-rules-for-real-estate/): Learn the most important social media rules for real estate agents and brokers plus get actionable tips to keep every post compliant. - [Wie ihr euren Social-Media-ROI nachweist (und verbessert!)](https://blog.hootsuite.com/de/social-media-roi-leitfaden/): Erfahrt, wie ihr euren Social-Media-ROI berechnen könnt, damit ihr wisst, wie sich eure Social-Media-Aktivitäten und -investitionen rentieren. - [So entwickelt ihr eine effektive Social-Media-Politik [plus Template]](https://blog.hootsuite.com/de/social-media-politik/): Eine Social-Media-Politik beschreibt, wie sich ein Unternehmen und dessen Mitarbeiter online verhalten sollten. - [3 Tools to Use Instead of LinkedIn Elevate (Now That It’s Gone)](https://blog.hootsuite.com/linkedin-elevate-shutting-down/): Here’s everything you need to know if you're looking for an alternative to LinkedIn Elevate to manage employee advocacy and extend the social reach of your brand. - [How to Build a Social Media Growth Strategy That Works [2024]](https://blog.hootsuite.com/social-media-growth/): Follow this guide for actionable tactics that will help you reach new levels of social media growth in 2024. - [Comment rédiger une charte d’utilisation des médias sociaux (+ modèle gratuit)](https://blog.hootsuite.com/fr/charte-des-medias-sociaux/): Une charte des médias sociaux est un document qui indique comment une organisation et ses employés doivent se comporter en ligne. - [Ganz einfach: Wie ihr ein Social-Media-Audit durchführt (inklusive kostenloses Template)](https://blog.hootsuite.com/de/social-media-audit-durchfuehren/): Mit einem Social-Media-Audit kann man Social-Media-Marketingstrategien überprüfen und verbessern. Unser kostenloses Template hilft euch dabei. - [Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?](https://blog.hootsuite.com/long-vs-short-linkedin-comments/): Does being original on LinkedIn generate faster growth? Here's a thrilling social experiment that answers the question. - [Google My Business: How to get started in 5 minutes [2024]](https://blog.hootsuite.com/google-my-business/): Make the most of your free Google Business Profile (formerly Google My Business) to get more visibility, traffic, and customers. - [Comment créer un solide programme de plaidoyer sur les médias sociaux](https://blog.hootsuite.com/fr/plaidoyer-sur-les-medias-sociaux-defenseurs-de-la-marque/): Adoptez une stratégie de plaidoyer sur les médias sociaux pour transformer vos fans en véritables défenseurs de la marque. - [Wie ihr ein starkes Social-Media-Advocacy-Programm entwickelt](https://blog.hootsuite.com/de/social-media-advocacy-programm/): Nutzt die Macht von Social Media, um eure Fans zu Markenbotschaftern zu machen. Die Basis: eine starke Social-Media-Advocacy-Strategie. - [The complete guide to social media strategy for executives](https://blog.hootsuite.com/social-media-strategy-for-executives/): Find out how a smart social media strategy for executives will help you humanize your company, strengthen customer loyalty, and build your personal brand. - [Cómo Construir un Programa de Embajadores Marca](https://blog.hootsuite.com/es/embajadores-de-marca/): Aprovecha el poder de las redes para convertir a tus fans en tus brand advocates. Aquí una estrategia de promoción en redes sociales eficaz. - [Comunicación de crisis en redes sociales: guía completa [2024]](https://blog.hootsuite.com/es/redes-sociales-para-comunicacion-crisis/): Para una marca, la comunicación de crisis en redes sociales se reduce a una simple pregunta: ¿Cómo puedes ayudar? He aquí cómo prepararte. - [10 Content Marketing Tools That Will Make Your Job Easier](https://blog.hootsuite.com/content-marketing-tools/): Content marketing tools help with collaboration, tracking, analysis, and communication — and bridge the gap between marketing and sales. - [Leitfaden Influencer Marketing: So arbeitet man mit Influencern](https://blog.hootsuite.com/de/social-media-influencer-marketing/): Für eine effektive Influencer-Marketing-Kampagne müsst Ihr mit erfahrenen Social-Media-Influencern kooperieren, die Eure Markenwerte teilen. - [Marketing d'influence : comment collaborer avec des influenceurs](https://blog.hootsuite.com/fr/marketing-d-influence/): Pour réussir votre campagne de marketing d'influence, vous devez travailler avec des influenceurs qui partagent les valeurs de votre marque. - [Cómo escribir una política de redes sociales [plantillas]](https://blog.hootsuite.com/es/politica-de-redes-sociales/): Una política de redes sociales es un documento que describe cómo una organización y sus empleados deben comportarse en línea. - [So verwendet man den Meta (Facebook) Business Manager – Komplett-Leitfaden](https://blog.hootsuite.com/de/facebook-business-manager-leitfaden/): Der Meta (Facebook) Business Manager ist ein zentrales Dashboard zur Verwaltung all eurer Facebook-Marketing- und Werbeaktivitäten - [Zero-Click Content: What It Is and Why You Should Create It](https://blog.hootsuite.com/zero-click-content/): The goal of zero-click content is simple: Provide value upfront and engage users with each post. We'll teach you how to get started. - [The Complete Instagram Marketing Strategy Guide](https://blog.hootsuite.com/instagram-marketing/): Instagram marketing is competitive, but not impossible. Follow this guide and try our top strategies to succeed in 2025 and beyond. - [Comment utiliser Meta (Facebook) Business Manager : notre guide complet](https://blog.hootsuite.com/fr/facebook-business-manager/): Meta (Facebook) Business Manager est un tableau de bord central qui vous permet de gérer toutes vos activités publicitaires sur Facebook. - [Experiment: What Happens When AI Plans Your Entire Social Strategy?](https://blog.hootsuite.com/experiment-ai-social-strategy/): Is AI really coming for your job? We decided to find out. - [LinkedIn pour les entreprises : le guide pour les marketeurs](https://blog.hootsuite.com/fr/linkedin-pour-les-entreprises/): Découvrez comment LinkedIn pour les entreprises vous aide à développer un réseau efficace et découvrir les points de vue d'experts reconnus. - [5 Easy Ways to Remove the TikTok Watermark](https://blog.hootsuite.com/remove-tiktok-watermark/): There are many ways to remove a TikTok watermark. And we promise that no fancy TikTok video editing skills are required. - [LinkedIn für Unternehmen: Ein Schritt-für-Schritt-Leitfaden](https://blog.hootsuite.com/de/linkedin-fuer-unternehmen-marketing-leitfaden/): Mit LinkedIn für Unternehmen Glaubwürdigkeit und ein sinnvolles Netzwerk aufbauen und Insider-Wissen von Experten aus Ihrer Branche sammeln. - [Cómo usar LinkedIn para empresas: la guía definitiva](https://blog.hootsuite.com/es/linkedin-para-empresas-marketing/): Usa LinkedIn para empresas y genera credibilidad, crea una red significativa y aprovecha la experiencia de expertos establecidos en tu industria. - [Guide complet des formats vidéo pour les réseaux sociaux [édition 2024]](https://blog.hootsuite.com/fr/formats-video-pour-les-reseaux-sociaux/): Vous postez des vidéos sur Instagram, TikTok et Cie ? Avec ce guide, les formats vidéo pour les réseaux sociaux n’auront plus de secrets. - [The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)](https://blog.hootsuite.com/upload-youtube-shorts/): If you're already making TikToks or Reels, you should be using YouTube Shorts too. We'll teach you the easiest way to upload YouTube Shorts. - [Komplett-Leitfaden: Social-Media-Videospezifikationen für 2024](https://blog.hootsuite.com/de/social-media-videospezifikationen/): Nicht auf dem Laufenden in Sachen Social-Media-Videospezifikationen? Hier kommt alles, was Ihr für Insta, TikTok & Co. wissen müsst! - [How to Find, Use, and Create Instagram Reel Templates](https://blog.hootsuite.com/instagram-reels-templates/): Instagram Reels templates eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips. - [La guía completa de especificaciones de video de redes sociales en 2024](https://blog.hootsuite.com/es/especificaciones-de-video-de-redes-sociales/): ¿Estás actualizado con las especificaciones de video de redes sociales? Añade esta página a tus favoritos para mantenerte al tanto. - [Wie man Geld auf TikTok verdienen kann [4 Strategien für 2024]](https://blog.hootsuite.com/de/geld-auf-tiktok-verdienen/): Wer weiß, wie man Geld auf TikTok verdienen kann, kann sein Hobby zum Vollzeitjob machen. Hier kommen die besten Strategien zum Geldverdienen auf der App. - [38 outils pour Twitter (X) qui renforceront votre stratégie marketing](https://blog.hootsuite.com/fr/outils-twitter/): Dans cet article, nous nous pencherons sur 40 outils pour Twitter (X) susceptibles d'améliorer votre stratégie marketing. - [How Much Does YouTube Pay Per View? We Tested It!](https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/): Yes, YouTube pays per view—but that doesn't mean that a million video views will make you rich. We'll explain. - [LinkedIn per il business: guida al successo](https://blog.hootsuite.com/it/linkedin-per-il-business-guida-al-successo/): Con LinkedIn per il business costruisci la tua credibilità, crei un network forte, e puoi scoprire i segreti degli esperti Top nel tuo campo. - [Recruter sur les réseaux sociaux : comment trouver les meilleurs candidats](https://blog.hootsuite.com/fr/recruter-sur-les-reseaux-sociaux/): Votre #recrutement stagne ? Trouvez une mine de candidats intéressants en suivant nos conseils pour recruter sur les réseaux sociaux. - [Social-Media-Recruiting in 2024: So findet Ihr die besten Kandidaten](https://blog.hootsuite.com/de/social-media-recruiting/): Mit diesen bewährten Social-Media-Recruiting-Tipps für Unternehmen jeder Größe führt #Stellefrei zu den richtigen Bewerbern. - [Does Instagram Notify When You Screenshot? Not Exactly](https://blog.hootsuite.com/does-instagram-notify-when-you-screenshot/): Ever hesitated before taking a screenshot on Instagram in case you accidentally trigger a notification? Relax—you're probably in the clear. - [How to Create a Standout Instagram Aesthetic [Free Templates]](https://blog.hootsuite.com/instagram-aesthetic/): Your Instagram aesthetic is the first thing potential followers and prospects notice when they check out your profile — here's how to get it right. - [Qué es la venta social: una guía para las ventas en redes sociales en 2024](https://blog.hootsuite.com/es/que-es-la-venta-social/): La venta social te permite enfocar tu prospección, establecer una relación con clientes potenciales e impulsar las ventas en las redes sociales. - [7 Types of Social Media and How Each Can Benefit Your Business](https://blog.hootsuite.com/types-of-social-media/): Find out how you can use different types of social media platforms and formats to support your business (and social) goals. - [Guide du social selling : comment vendre sur les réseaux sociaux en 2024](https://blog.hootsuite.com/fr/le-social-selling/): Grâce au social selling, ciblez votre prospection, nouez des liens avec des clients potentiels et boostez vos ventes sur les réseaux sociaux. - [Social Selling erklärt: Ein Leitfaden zum Social-Media-Vertrieb](https://blog.hootsuite.com/de/social-selling-richtig-machen/): Durch Social Selling lassen sich Interessenten gezielt ansprechen, Beziehungen zu potenziellen Kunden knüpfen und Käufe via Social Media fördern. - [Reclutamiento social: cómo encontrar los mejores candidatos](https://blog.hootsuite.com/es/reclutamiento-social/): Pasa de #Vacante a un proceso completo con estos consejos probados de reclutamiento social para empresas de todos los tamaños. - [63 Valentine's Day Social Media Posts: Ideas & Examples](https://blog.hootsuite.com/valentines-day-social-media-posts/): Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in... - [Benchmarks sur les médias sociaux : nos données et conseils](https://blog.hootsuite.com/fr/benchmarks-sur-les-medias-sociaux/): Découvrez les benchmarks sur les médias sociaux actualisés pour les principales industries et analysez vos propres résultats. - [Social-Media-Benchmarks: [Daten & Tipps]](https://blog.hootsuite.com/de/social-media-benchmarks/): Meta Description: Holt Euch aktuelle Social-Media-Benchmarks für wichtige Branchen und erfahrt, wo Ihr gerade steht. - [Parámetros de referencia en redes sociales [Datos y consejos]](https://blog.hootsuite.com/es/parametros-de-redes-sociales/): Obtén parámetros de referencia en redes sociales actualizados para sectores clave y comprende cómo se comparan tus resultados en este momento - [Comment débloquer et utiliser les emojis secrets de TikTok [LISTE COMPLÈTE]](https://blog.hootsuite.com/fr/emojis-secrets-de-tiktok/): Avez-vous déjà entendu parler des 46 emojis secrets de TikTok ? Nous allons vous montrer comment les trouver et à quel moment les utiliser. - [Geheime TikTok-Emojis freischalten und nutzen [VOLLSTÄNDIGE LISTE]](https://blog.hootsuite.com/de/geheime-tiktok-emojis-vollstaendige-liste/): Wusstet ihr, dass es 46 geheime Emojis auf TikTok gibt? Hier ist wie man sie findet und in Kommentaren sowie Bildunterschriften einsetzt. - [13 herramientas de calendario de redes sociales para ser más organizado](https://blog.hootsuite.com/es/social-media-calendar-tool/): Find out how to use a social media calendar tool to simplify your job and schedule all of your content in advance — and use this guide to pick the best one for your needs. - [14 Social Media Calendar Tools for a More Organized 2024](https://blog.hootsuite.com/content-calendar-tools/): Find out how to use a social media calendar tool to simplify your job and schedule all of your content in advance — and use this guide to pick the best one for your needs. - [Cómo desbloquear y utilizar los emojis secretos de TikTok [LISTA COMPLETA]](https://blog.hootsuite.com/es/emojis-secretos-de-tiktok/): ¿Sabías que hay 46 emojis secretos de TikTok? Te enseñaremos cómo encontrarlos y cuándo utilizarlos en tus comentarios y descripciones. - [Experiment: How Many Hashtags To Use on Reels?](https://blog.hootsuite.com/experiment-reels-hashtags/): While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. So what's the perfect number? - [Social Media RFP: Guide + Examples [Free Template]](https://blog.hootsuite.com/social-media-rfp/): Need to create a simple and direct social media RFP? Use this template to land proposals from your dream social media agency or vendor. - [Durchschnittliche Engagement-Raten für 13 Branchen](https://blog.hootsuite.com/de/durchschnittlichen-engagement-raten/): Vergleicht Eure Ergebnisse mit den durchschnittlichen Engagement-Raten Eurer Branche versteht Eure Performance besser und feiert Eure Erfolge - [How To Earn Money From Instagram Reels: Brands + Creators](https://blog.hootsuite.com/how-to-earn-money-from-instagram-reels/): Want to earn money from Instagram Reels? We’ve got six tactics that either brands or creators can take advantage of. - [Cómo configurar Meta Business Suite para tu negocio: guía completa](https://blog.hootsuite.com/es/administrador-comercial-de-facebook/): Meta Business Suite es una herramienta para empresas que te permite gestionar todas tus actividades de marketing en Facebook desde un solo lugar. - [Taux d’engagement moyens de 13 secteurs d’activité](https://blog.hootsuite.com/fr/taux-dengagement-moyens/): Comparez vos résultats aux taux d’engagement moyens de votre secteur d’activité pour vous faire une idée plus précise de vos performances. - [Wie man einen Social-Media-Posting-Terminplan erstellt [Kostenloses Template]](https://blog.hootsuite.com/de/social-media-posting-terminplan-kostenloses-template/): Ihr habt tollen Content? Optimiert Euren Social-Media-Posting-Terminplan mit unserer kostenlosen Vorlage, damit Eure Inhalte gesehen werden. - [Halloween Social Media Posts: 49 REAL Examples](https://blog.hootsuite.com/halloween-social-media-posts/): The pressure to create on-theme social content in October is high. Take inspiration from these IRL Halloween social media posts. - [You Need These Roles on Your Social Media Team [Skills + Salaries]](https://blog.hootsuite.com/social-media-team/): Ready to build your dream social media team? These are the primary roles, responsibilities, and salary expectations you should keep in mind. - [49 Black Friday Social Media Posts: Ideas & Examples](https://blog.hootsuite.com/black-friday-social-media-posts/): Use these creative graphics and catchy captions as inspiration to make your Black Friday social media posts stand out. - [Comment créer un calendrier de publication sur les réseaux sociaux [+ modèle gratuit]](https://blog.hootsuite.com/fr/creer-calendrier-de-publication-sur-les-reseaux-sociaux/): Optimisez votre calendrier de publication sur les réseaux sociaux avec notre modèle gratuit pour maximiser votre visibilité. - [Wie oft soll man in den sozialen Medien posten ?](https://blog.hootsuite.com/de/wie-oft-soll-man-in-den-sozialen-medien-posten/): „Wie oft soll man in den sozialen Medien posten?“ Es kommt auf die Plattform an! Aber es sind auch einige Tests auf Euren eigenen Konten nötig. - [Cómo crear un cronograma de publicación para redes sociales [plantilla gratis]](https://blog.hootsuite.com/es/cronograma-de-publicacion-para-redes-sociales/): Tienes excelente contenido haz que la gente lo vea. Perfecciona tu cronograma de publicación para redes sociales con nuestra plantilla gratis - [À quelle fréquence publier sur les réseaux sociaux](https://blog.hootsuite.com/fr/a-quelle-frequence-publier-sur-les-reseaux-sociaux/): Beaucoup se demandent à quelle fréquence publier sur les réseaux sociaux. Tout dépend de la plateforme... et de vos comptes. - [A Beginner-Friendly Guide to Google Ads for 2024](https://blog.hootsuite.com/google-ads/): Everything you need to know about Google Ads (formerly known as Google AdWords) to skyrocket your business growth, whether it’s your first or 400th campaign. - [Die besten Zeiten, um auf Facebook zu posten](https://blog.hootsuite.com/de/besten-zeiten-um-auf-facebook-zu-posten/): Wir haben Tausende von Facebook-Posts von Unternehmen in allen Größen analysiert und die besten Zeiten, um auf Facebook zu posten, ermittelt. - [Instagram Video: Specs, Tips, and Examples for 2024](https://blog.hootsuite.com/instagram-video/): Instagram video (Stories, Reels, and Live) is an absolute must-have in your brand’s social media strategy. - [Les meilleurs moments pour publier sur Facebook](https://blog.hootsuite.com/fr/meilleurs-moments-pour-publier-sur-facebook/): Nous avons analysé des milliers de posts d’entreprises de toutes tailles pour identifier les meilleurs moments pour publier sur Facebook - [Kostenloser Instagram-Engagement-Rate-Kalkulator](https://blog.hootsuite.com/de/kostenloser-instagram-engagement-rate-kalkulator/): Holt Euch mit diesem nutzerfreundlichen, kostenlosen Instagram-Engagement-Rate-Kalkulator in Sekunden einen Überblick über Eure Performance - [Proofpoint for social media: What is it & why you need it](https://blog.hootsuite.com/proofpoint-social-media/): Proofpoint for social media is the magic key to avoiding compliance issues for anyone managing social channels in a regulated industry. - [SEO Instagram : 10 astuces d’experts pour améliorer votre portée](https://blog.hootsuite.com/fr/seo-instagram-astuces/): Apprenez les bases du SEO Instagram en optimisant votre profil et votre contenu afin de gagner en visibilité dans les résultats de recherche. - [Instagram SEO: 10 Expertentipps für bessere Reichweiten](https://blog.hootsuite.com/de/instagram-seo-expertentipps/): Lernt die Basics von Instagram SEO, um Euer Profil und Euren Content zu optimieren, damit Euch Eure Zielgruppe in den Suchergebnissen findet. - [Comment gagner de l’argent sur Instagram (14 stratégies éprouvées)](https://blog.hootsuite.com/fr/comment-gagner-argent-sur-instagram/): Les réseaux sociaux sont une poule aux œufs d’or pour les marques et les créateurs. Découvrez comment gagner de l’argent sur Instagram en 2023 - [So kann man auf Instagram Geld verdienen (14 bewährte Strategien)](https://blog.hootsuite.com/de/auf-instagram-geld-verdienen/): Ob als Marke oder als Content Creator — Social-Media-Arbeit rentiert sich richtig! So kann man auf Instagram Geld verdienen. - [Cómo ganar dinero en Instagram (14 estrategias comprobadas)](https://blog.hootsuite.com/es/ganar-dinero-en-instagram/): Si eres una marca o un creador de contenido, puedes ganar mucho dinero en las redes sociales. Aprende cómo ganar dinero en Instagram en 2024. - [109 beste Ideen für Instagram-Nutzernamen [kostenloser Nutzernamen-Generator]](https://blog.hootsuite.com/de/ideen-fur-instagram-nutzernamen/): KI-Power an! Unser kostenloser Nutzernamen-Generator erstellt im Handumdrehen eine Liste perfekter Instagram-Nutzernamen-Ideen für Eure Marke. - [Calculadora para la tasa de interacción en Instagram [herramienta gratuita]](https://blog.hootsuite.com/es/calculadora-para-tasa-de-interaccion-instagram/): Obtén una visión general de tu desempeño rápidamente con esta calculadora para la tasa de interacción en Instagram sencilla y gratuita - [YouTube Shorts Monetization Guide [How Much Can You Make?]](https://blog.hootsuite.com/youtube-shorts-monetization/): Learn how to monetize YouTube Shorts and find out how much money your content could be making. - [Calculateur de taux d’engagement Instagram gratuit](https://blog.hootsuite.com/fr/calculateur-taux-engagement-instagram-gratuit/): Obtenez un aperçu de vos performances rapide grâce à ce calculateur de taux d’engagement Instagram gratuit et facile à utiliser. - [Instagram Emoji Guide: Meanings, Reactions, Ideas](https://blog.hootsuite.com/instagram-emoji/): Instagram emoji are pictograms, icons, or small images used to express an emotion or idea. Some are universal while others have unique interpretations. - [Vanity Metrics: Definition & Examples for Marketing](https://blog.hootsuite.com/vanity-metrics/): Social media data on followers, likes, and comment can be considered vanity metrics if not presented with proper analysis. - [100 idées de nom d’utilisateur Instagram [générateur gratuit]](https://blog.hootsuite.com/fr/idees-de-nom-utilisateur-instagram/): Découvrez sans plus tarder une liste d’idées de nom d'utilisateur Instagram pour votre marque grâce à notre générateur gratuit basé sur l’IA. - [The Complete Guide to Social Media Video Specs in 2024](https://blog.hootsuite.com/social-media-video-specs/): Struggling to stay on top of social media video specs? Bookmark this page to keep up with video details for Instagram, TikTok, and more. - [Community Manager: Job Description & Key Responsibilities](https://blog.hootsuite.com/community-manager/): Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. - [Social Media Intelligence: What It Is & Why You Need It](https://blog.hootsuite.com/social-media-intelligence/): Unlock the power of social media intelligence to gain insights into your target audience — and build smarter, more effective strategies. - [3 Ways To Find Your Instagram Reels History](https://blog.hootsuite.com/instagram-reels-history/): Trying to find that hilarious Reel you watched last week? We've got three tips to help you locate it using your Instagram Reels history. - [Facebook Page Template Guide: Choose the Best One](https://blog.hootsuite.com/facebook-templates/): If you have access to Facebook Page templates, these pre-set layouts can help you tailor your Page to suit your unique business needs. - [Algorithme Facebook : comment faire pour que votre contenu soit vu](https://blog.hootsuite.com/fr/algorithme-facebook/): Découvrez comment l’algorithme Facebook classe les contenus et voyez les étapes à suivre pour booster votre visibilité sur la plateforme. - [Facebook-Algorithmus: Wie Ihr Euren Content sichtbar macht](https://blog.hootsuite.com/de/facebook-algorithmus-organische-reichweite/): Erfahrt, wie der Facebook-Algorithmus Content in 2024 rankt, und was Ihr tun müsst, damit Eure Posts auf der Plattform gesehen werden. - [Algoritmo de Facebook: aumenta la visibilidad de tu contenido en 2024](https://blog.hootsuite.com/es/algoritmo-facebook-como-funciona/): Descubre cómo el algoritmo de Facebook clasifica el contenido en 2024 y aprende qué se necesita para que tus publicaciones sean vistas. - [What Is FedRAMP, and Why Is It So Important?](https://blog.hootsuite.com/what-is-fedramp/): FedRAMP stands for the “Federal Risk and Authorization Management Program.” Find out if you need to become FedRAMP authorized. - [Mejores momentos para publicar en Instagram en 2024 [guía completa]](https://blog.hootsuite.com/es/mejor-momento-para-publicar-en-instagram/): Analizamos más de 30,000 publicaciones de empresas de todos los tamaños para encontrar los mejores momentos para publicar en Instagram. - [Die beste Zeit für Instagram-Posts [Komplettleitfaden]](https://blog.hootsuite.com/de/beste-zeit-fuer-instagram-posts/): Wir haben mehr als 30.000 Instagram-Posts von Unternehmen aller Größen analysiert, um die beste Zeit für Instagram-Posts zu ermitteln. - [Meilleurs moments pour publier sur Instagram en 2024 [guide complet]](https://blog.hootsuite.com/fr/les-meilleurs-et-les-pires-moments-pour-publier-sur-instagram/): Nous avons analysé plus de 30 000 publications Instagram pour identifier les meilleurs moments pour publier sur Instagram en 2024. - [So funktioniert der Instagram Algorithmus: Wie ihr dafür sorgt, dass euer Content gesehen wird](https://blog.hootsuite.com/de/instagram-algorithmus-organische-reichweite/): Der Instagram-Algorithmus betrifft jeden, der die Plattform nutzt – vor allem Marken. Lernt die neuesten Ranking-Faktoren kennen. - [Algorithme Instagram : comment faire pour que votre contenu soit vu](https://blog.hootsuite.com/fr/algorithme-instagram-comment-fonctionne/): L’algorithme Instagram impacte tous les utilisateurs. Découvrez les facteurs de classement qui vous permettront de gagner en visibilité. - [What is Lemon8? TikTok’s Sister App Explained](https://blog.hootsuite.com/what-is-lemon8/): What is Lemon8? Learn everything there is to know about TikTok’s lifestyle sister app and how your brand can get started. - [An Actionable Intro to Facebook Messenger for Business](https://blog.hootsuite.com/facebook-messenger/): Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Make sure you're using it correctly. - [Instagram Hashtags: Kostenloser Hashtag-Generator + 100 Ideen](https://blog.hootsuite.com/de/instagram-hashtags-nutzen/): Instagram Hashtags können Eure Instagram-Strategie zum Erfolg führen oder baden gehen lassen. Die richtigen machen Eure Posts sichtbarer. - [Hashtags Instagram : générateur gratuit de hashtags + 100 idées](https://blog.hootsuite.com/fr/hashtags-sur-instagram-le-guide-ultime-pour-les-marques/): Les hashtags Instagram impactent le succès (ou l'échec) de votre stratégie. Maîtrisez leur usage pour gagner en visibilité. - [Hashtags de Instagram: generador de hashtags gratis + 100 ideas](https://blog.hootsuite.com/es/hashtags-en-instagram/): Los hashtags de Instagram pueden hacer o deshacer tu estrategia de Instagram. Úsalos bien para que más personas vean tus publicaciones. - [17 idées de contenu pour les médias sociaux](https://blog.hootsuite.com/fr/idees-de-contenu-pour-les-medias-sociaux/): Vous avez du mal à trouver de nouvelles idées de posts ? Cette liste d’idées de contenu pour les médias sociaux est pour vous ! - [17 Tips for Writing Effective YouTube Descriptions [Free Tool]](https://blog.hootsuite.com/youtube-descriptions/): Done right, YouTube descriptions can boost view counts and watch time. They can also help your videos rank in YouTube search. - [Experiment: Do Traditional SEO Tactics Work on Social Media?](https://blog.hootsuite.com/experiment-social-seo/): Can we use what we know about optimizing content for Google to reverse-engineer social SEO success? To the laboratory! - [Les 14 meilleurs outils IA pour les médias sociaux](https://blog.hootsuite.com/fr/meilleurs-outils-ia-pour-les-medias-sociaux/): Utilisez les meilleurs outils IA pour les médias sociaux pour rédiger vos textes, créer des vidéos, trouver les meilleurs hashtags et plus - [Die 14 besten AI-Tools für Social Media](https://blog.hootsuite.com/de/besten-ai-tools-fur-social-media/): Die besten AI-Tools für Social Media unterstützen beim Schreiben, Video- und Bildgestaltung, Hashtags, Post-Zeiten und mehr. - [Las 14 mejores herramientas de inteligencia artificial para redes sociales](https://blog.hootsuite.com/es/mejores-herramientas-de-inteligencia-artificial-para-redes-sociales/): Estas herramientas de inteligencia artificial para redes sociales te ayudarán a escribir, crear contenido visual, sugerir hashtags y más. - [¿Cuánto cuestan los anuncios de Facebook?](https://blog.hootsuite.com/es/cuanto-cuestan-los-anuncios-de-facebook/): Analizamos más de $636 millones en gasto publicitario para responder a la pregunta del millón: ¿Cuánto cuestan los anuncios de Facebook? Acá te lo decimos. - [Top 7 Sprout Social Competitors & Alternatives [Comparison]](https://blog.hootsuite.com/sprout-social-competitors/): Make sure you do your homework and review all the Sprout Social competitors and alternatives before settling on a social marketing tool. - [Comment utiliser ChatGPT pour les réseaux sociaux (+46 messages-guides)](https://blog.hootsuite.com/fr/utiliser-chatgpt-pour-les-reseaux-sociaux/): Gagnez du temps, obtenez des conseils et trouvez la légende parfaite en apprenant à utiliser ChatGPT pour les réseaux sociaux. - [ChatGPT für Social Media nutzen (+ 46 Prompts, um loszulegen)](https://blog.hootsuite.com/de/chatgpt-fur-social-media/): Zeit sparen, Strategie-Tipps bekommen und mit ChatGPT für Social Media immer die perfekte Bildunterschrift finden. Los geht’s! - [Cómo utilizar ChatGPT para redes sociales (+46 sugerencias para empezar)](https://blog.hootsuite.com/es/chatgpt-para-redes-sociales/): Ahorra tiempo, obtén consejos estratégicos y no te preocupes más por encontrar la descripción perfecta usando ChatGPT para redes sociales. - [Suivi de marque : les meilleurs outils et conseils stratégiques](https://blog.hootsuite.com/fr/suivi-de-marque-outils-conseils/): Avec ces outils et conseils, réaliser un suivi de marque (pour observer, analyser et optimiser la conversation) n’a jamais été aussi simple. - [Brand Monitoring: Tools und strategische Tipps](https://blog.hootsuite.com/de/brand-monitoring-strategische-tipps/): Wirklich jeder kann heute Konversationen um Marken beobachten, analysieren und optimieren (aka „Brand Monitoring“) besonders mit diesen Tools - [Top 8 Later Alternatives & Competitors [Breakdown]](https://blog.hootsuite.com/later-alternatives-competitors/): If you're not sure Later is the social media dashboard for you, don't worry. Review the top 8 Later alternatives and competitors and make your pick. - [Coût des publicités sur Facebook (repères pour 2024)](https://blog.hootsuite.com/fr/cout-des-publicites-facebook/): Nous avons analysé de multiples campagnes pour connaître le coût des publicités sur Facebook. Découvrez les chiffres et nos conseils d'optimisation. - [Was kostet Facebook Werbung? (Benchmarks für 2024)](https://blog.hootsuite.com/de/was-kostet-facebook-werbung/): Wir haben Millionen an Werbe-Spendings analysiert, um die Frage "Was kostet Facebook Werbung im 2024?" zu beantworten. Hier ist die Antwort - [Experiment: Does AI Write Better X (Twitter) Posts Than Humans?](https://blog.hootsuite.com/experiment-ai-vs-human-writer/): Can human-written social posts generate more engagement and reach than AI-written ones? It's humans vs. robots in the ultimate showdown. - [12 outils d’analyse Facebook pour optimiser ses résultats en 2025](https://blog.hootsuite.com/fr/outils-analyse-facebook/): Les outils d’analyse Facebook vous fournissent des informations basées sur des données pour améliorer vos performances sur la plateforme. - [9 Facebook-Analytics-Tools [Kostenpflichtig & kostenlos]](https://blog.hootsuite.com/de/facebook-analytics-tools-kostenpflichtig-kostenlos/): Facebook-Analytics-Tools sind Programme von Drittanbietern, die Leistungsdaten aus Eurem Facebook-Konto sammeln und reporten. - [Seguimiento de marca: Herramientas y consejos estratégicos](https://blog.hootsuite.com/es/seguimiento-de-marca-herramientas-consejos/): El seguimiento de marca consiste en observar, analizar y optimizar la conversación en torno a tu marca. Te contamos cómo hacerlo bien. - [So erstellen und managen Sie mehrere Instagram-Konten (ohne zu schwitzen)](https://blog.hootsuite.com/de/managen-mehrere-instagram-konten/): Das Management mehrerer Instagram-Konten kann stressen. Was, wenn Ihr auf dem falschen postet? Oder aus einem Account ausgesperrt werdet? - [How to Use UTM Parameters to Track Social Media Success](https://blog.hootsuite.com/how-to-use-utm-parameters/): UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of a marketing campaign. - [The SEC and social media: What NOT to do + compliance tips](https://blog.hootsuite.com/sec-social-media/): You’re using social media to build your brand, not commit fraud, right? Learn about the SEC and social media and get tips to prevent infractions. - [Unlimited TikTok Bio Ideas [FREE BIO GENERATOR]](https://blog.hootsuite.com/tiktok-bio-ideas/): Don't waste another minute trying to create a bio for your TikTok account! Get inspired by these incredible TikTok bio ideas. - [Comment fonctionne le marketing des médias sociaux pour les petites entreprises](https://blog.hootsuite.com/fr/marketing-des-medias-sociaux-pour-les-petites-entreprises/): Le marketing des médias sociaux pour les petites entreprises est un art à part entière : découvrez nos conseils et outils pour booster votre présence en ligne. - [Cómo hacer marketing en redes sociales para pequeñas empresas](https://blog.hootsuite.com/es/como-hacer-marketing-en-redes-sociales-para-pequenas-empresas/): Impulsa tu proyecto con una buena estrategia de marketing en redes sociales para pequeñas empresas. Sigue estos consejos para ser más eficaz. - [Comment télécharger un reel Instagram : 4 méthodes faciles](https://blog.hootsuite.com/fr/comment-telecharger-un-reel-instagram/): Découvrez comment enregistrer ou télécharger un reel Instagram pour partager la vidéo sur une autre plateforme ou l’utiliser plus tard. - [Cómo descargar Reels de Instagram: 4 sencillos métodos](https://blog.hootsuite.com/es/descargar-reels-de-instagram/): Aquí hay un manual sobre cómo guardar o descargar Reels de Instagram para poder compartir el video o guardarlo para un día lluvioso. - [Instagram Reels downloaden: 4 einfache Möglichkeiten](https://blog.hootsuite.com/de/instagram-reels-downloaden/): So geht’s: Instagram Reels downloaden oder speichern, damit Ihr das Video auf einer anderen Plattform teilen oder für später aufheben könnt. - [65 ChatGPT Prompts for Marketing to Make Work Easier](https://blog.hootsuite.com/chatgpt-prompts-for-marketing/): Looking to drive customer conversations and automate tasks? Here are the best ChatGPT prompts for marketing to supercharge your productivity. - [9 Herramientas de análisis de Facebook [de pago y gratuitas]](https://blog.hootsuite.com/es/herramientas-de-analisis-de-facebook/): Facebook analytics tools are third-party programs that collect and report performance metrics from your Facebook account. - [Comment obtenir plus de vues sur TikTok : 15 stratégies indispensables](https://blog.hootsuite.com/fr/obtenir-plus-de-vues-sur-tiktok/): Découvrez comment obtenir plus de vues sur TikTok en créant du contenu captivant qui rendra votre audience accro. - [Mehr Views auf TikTok bekommen: 15 Top-Strategien, die aufgehen](https://blog.hootsuite.com/de/mehr-views-auf-tiktok-bekommen/): Erfahrt, wie Ihr mehr Views auf TikTok bekommen könnt — mit ansprechendem Content, der Eure Zielgruppe zum Wiederkommen motiviert. - [71 Realtor Hashtags To Help You Shine On Social Media](https://blog.hootsuite.com/realtor-hashtags/): In the world of real estate marketing, hashtags are a powerful tool to build your brand and attract potential clients. - [7 Social Media Recruiting Tools To Attract New Talent in 2023](https://blog.hootsuite.com/social-media-recruiting-tools/): Social media recruiting tools can help you attract qualified candidates and encourage them to apply to your business. - [Emoji Meanings Explained: Translate Any Emoji](https://blog.hootsuite.com/emoji-meanings/): Before you add that emoji to your next post, make sure you're using it correctly. Our emoji meanings guide can help. - [Was Social-Media-Mentions sind und wie man sie 2024 trackt](https://blog.hootsuite.com/de/was-social-media-mentions-sind/): Erfahrt, was Social-Media-Mentions sind, warum sie eine Rolle spielen und wie Ihr sie nutzt, um starke Beziehungen zu Eurem Publikum aufzubauen. - [7 Types of Social Media Interactions (and How To Handle Them)](https://blog.hootsuite.com/social-media-interaction/): Your social channels are the face of your brand. Having a plan for how to interact with your followers and engage customers is a must. - [Cómo hacerse viral en TikTok: los 11 mejores consejos (y por qué funcionan)](https://blog.hootsuite.com/es/hacerse-viral-en-tiktok/): Cualquiera puede hacerse viral en TikTok, sin importar el número de seguidores. Y con estos consejos, tu contenido será el centro de atención. - [20 Top Social Media Tools To Make Your Life Easier](https://blog.hootsuite.com/social-media-tools/): The right social media tools can help you create content, engage with your audience, analyze your performance, and so much more. - [7 of the best online reputation monitoring tools](https://blog.hootsuite.com/reputation-management-software/): Online reputation monitoring tools help you review conversations, keywords, mentions, and industry news that might impact your business. - [Die besten TikTok-Hashtags, damit Ihr wachsen und gedeihen könnt](https://blog.hootsuite.com/de/besten-tiktok-hashtags/): Wollt Ihr Euer Follower-Wachstum beschleunigen? Die Kunst des TikTok-Hashtags maximiert Views und verbindet Euch mit den richtigen Leuten. - [Social Media Lead Generation: 13 Proven Tactics](https://blog.hootsuite.com/social-media-lead-generation/): Social media lead generation is a powerful way to grow your business. Don't miss out on these proven tactics used by experts. - [Top 10 Sprinklr Competitors & Alternatives [Comparison]](https://blog.hootsuite.com/sprinklr-competitors/): Get the inside scoop on the top ten Sprinklr competitors and alternatives so you can find the right social media management tool for your brand. - [Cómo obtener más vistas en TikTok: 15 estrategias esenciales](https://blog.hootsuite.com/es/obtener-mas-vistas-en-tiktok/): Aprende cómo obtener más vistas en TikTok con contenido atractivo que hará que tu audiencia regrese por más. - [17 conseils pour rédiger des descriptions YouTube efficaces (+ modèle gratuit)](https://blog.hootsuite.com/fr/descriptions-youtube-efficaces/): Bien rédiger vos descriptions YouTube permet de booster les vues et le temps de visionnage de vos vidéos tout en améliorant leur classement. - [Hootsuite CEO Reveals How Long She Spends on Social Media Every Morning](https://blog.hootsuite.com/collision-conference-takeaways/): Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more. - [17 Tipps: YouTube-Beschreibungen effektiv texten (kostenloses Template inklusive)](https://blog.hootsuite.com/de/youtube-beschreibungen/): Gut gemachte YouTube-Beschreibungen sorgen für mehr Views, eine längere Wiedergabezeit und lassen Eure Videos in der YouTube-Suche höher ranken. - [158 Instagram Reels Hashtags to Grow Fast [Hashtag Generator]](https://blog.hootsuite.com/instagram-reels-hashtags/): Use this ready-to-copy-and-paste list of Instagram Reels hashtags or hashtag generator to reach more people with your content. - [Customer Service Metrics: 2024 Guide + Free Template](https://blog.hootsuite.com/customer-service-metrics/): Customers expect to get support wherever they look for and they expect it fast. To keep up, track the customer service metrics that matter. - [Comment faire le buzz sur TikTok : 11 conseils (et pourquoi ils fonctionnent)](https://blog.hootsuite.com/fr/comment-faire-le-buzz-sur-tiktok/): N’importe qui peut faire le buzz sur TikTok, quel que soit son nombre d’abonnés. Suivez ces conseils et apprenez à mettre votre contenu en avant. - [Eine Social-Media-Krise managen und dabei nicht den Job riskieren: 9 Tipps](https://blog.hootsuite.com/de/social-media-krisen-managen/): Wie Ihr einen optimalen Social-Media-Krisenmanagement-Plan erstellt, um Risiken zu minimieren und schnell zu reagieren, wenn es ernst wird. - [How to write AI art prompts [examples + templates]](https://blog.hootsuite.com/ai-art-prompts/): Creating cool AI art prompts isn’t as complicated as it might seem. You can use simple formulas to generate high-quality AI art. - [10 formas de diseñar tu cuadrícula de de Instagram como un profesional](https://blog.hootsuite.com/es/disenar-cuadricula-de-instagram/): Una cuadrícula de Instagram bien diseñada puede generar una gran primera impresión en seguidores potenciales. ¿Qué mensaje quieres enviar? - [Social Media APIs Explained (In Simple Terms)](https://blog.hootsuite.com/social-media-api/): Social media APIs are "invisible" to everyone but developers — but they power many of the marketing tools we use every day. Here's how they work. - [Auf TikTok viral gehen: 11 Top-Tipps (und warum sie funktionieren)](https://blog.hootsuite.com/de/auf-tiktok-viral-gehen/): Jeder kann auf TikTok viral gehen, unabhängig von der Follower-Anzahl. Probiert es mit diesen Tipps — und stellt Euren Content ins Rampenlicht. - [17 consejos para hacer descripciones de YouTube (incluye plantilla gratis)](https://blog.hootsuite.com/es/descripciones-de-youtube/): Las mejores descripciones de YouTube incrementan visitas, tiempo de visionado y ayudan a posicionar tus vídeos en las búsquedas de Youtube. - [Brand reputation management: 10 strategies to avoid damage](https://blog.hootsuite.com/brand-reputation-management/): Brand reputation is the widespread opinion the public shares about your brand. Brand reputation management is the art of keeping it positive. - [Meta Verified : tout ce qu’il faut savoir](https://blog.hootsuite.com/fr/quest-ce-que-meta-verified/): Fonctionnement, prix, disponibilité : découvrez tout ce qu'il faut savoir sur Meta Verified, l’abonnement de vérification lancé par Meta. - [Meta Verified: das müsst Ihr 2024 darüber wissen](https://blog.hootsuite.com/de/was-ist-meta-verified/): Gespannt auf die Abo-Verifizierung von Meta? Erfahrt hier, wie Meta Verified funktioniert, was es kostet und wer sich dafür bewerben kann. - [Dark Social in 2024: Here’s Why (and How) You Should Track It](https://blog.hootsuite.com/dark-social/): Don’t fear the dark side. Find out where, why, and how to reach new audiences with dark social media marketing. - [¿Qué es Meta Verified? Todo lo que necesitas saber en 2024](https://blog.hootsuite.com/es/meta-verified-que-es/): ¿Te interesa la nueva verificación por suscripción de Meta? Descubre cómo funciona, cuánto cuesta y quién puede solicitar Meta Verified. - [Instagram Story Hacks: 30 Tricks and Features You Should Know](https://blog.hootsuite.com/instagram-story-hacks/): These Instagram Story hacks will save you time and make you the best storyteller in town (no pun intended). - [How to Post on Instagram from a PC or Mac (2 Methods)](https://blog.hootsuite.com/how-to-post-on-instagram-from-desktop/): Learn how to post on Instagram from a PC or Mac to save time and give yourself more flexibility. What social media manager wouldn't want that? - [How to Download Instagram Reels: 4 Simple Ways](https://blog.hootsuite.com/download-instagram-reels/): Here’s a primer on how to save or download Instagram Reels so you can share the video on another platform or save it for a rainy day. - [How to Change Your YouTube Channel Name [Username Generator]](https://blog.hootsuite.com/change-youtube-channel-name/): With a few clicks, change your YouTube channel name and get back to posting awesome video content with our free YouTube name generator. - [Instagram Reels Audio downloaden: 5 kinderleichte Tricks!](https://blog.hootsuite.com/de/instagram-reels-audio-downloaden/): Ihr wollt aus einem Insta-Audioclip ein IG-Reel erstellen? So könnt Ihr Instagram Reels Audio downloaden, speichern und später wiederverwenden. - [Comment télécharger l’audio d’un reel Instagram : 5 techniques infaillibles](https://blog.hootsuite.com/fr/telecharger-laudio-dun-reel-instagram/): Un clip audio vous plaît sur Instagram ? Découvrez comment télécharger l’audio d’un reel Instagram pour l’enregistrer et le réutiliser. - [FINRA and Social Media: 7 Tips to Stay Compliant](https://blog.hootsuite.com/finra-social-media/): FINRA rules apply to social media like any other communications medium. Learn how to build a compliant strategy and avoid common violation risks. - [Cómo usar la publicación colaborativa de Instagram para aumentar el alcance](https://blog.hootsuite.com/es/publicacion-colaborativa-de-instagram/): Con una publicación colaborativa de Instagram, dos usuarios pueden compartir la misma publicación en su Feed o Reels. Descubre cómo hacerlo. - [Comment utiliser le mode Collab sur Instagram pour augmenter votre portée](https://blog.hootsuite.com/fr/utiliser-le-mode-collab-sur-instagram/): Découvrez comment utiliser le mode Collab sur Instagram et partagez la même publication sur le profil de deux comptes différents. - [Wie man mit Instagram-Collab-Posts die Reichweite erhöht](https://blog.hootsuite.com/de/instagram-collab-post/): Mit einem Instagram-Collab-Post können zwei Nutzer denselben Post in ihrem Feed oder in Reels teilen. So könnt Ihr diese Posts selbst erstellen. - [Social Recruiting: How to Find the Best Candidates](https://blog.hootsuite.com/social-media-recruiting/): Go from #NowHiring to a full pipeline with these tried social recruiting tips for businesses of all sizes. - [Cómo descargar audio de Instagram Reels: 5 trucos infalibles](https://blog.hootsuite.com/es/descargar-audio-de-instagram-reels/): ¿Quieres crear un Reel de Instagram con un audio que viste? Aprende a descargar audio de Instagram Reels para reutilizarlo más tarde. - [How to Build a Strong Brand Voice on Social Media (and Beyond)](https://blog.hootsuite.com/brand-voice/): Learn how to define your unique brand voice and incorporate it into your social media strategy. - [Social Media for Nonprofits: 12 Essential Tips for Success](https://blog.hootsuite.com/social-media-for-nonprofits/): Anyone who uses social media for nonprofits knows there are unique challenges. Get your message out and start fundraising with these tips. - [10 Methoden, um Euer Instagram-Raster-Layout professionell zu gestalten](https://blog.hootsuite.com/de/instagram-raster-layout/): Euer Instagram-Raster-Layout zeigt potenziellen Followern gleich, worum es bei Euch oder Eurer Marke geht. Welche Botschaft wollt Ihr vermitteln? - [10 méthodes pour agencer votre grille Instagram comme un pro](https://blog.hootsuite.com/fr/agencer-grille-instagram/): Agencer votre grille Instagram vous permet de montrer à vos followers potentiels le style de votre marque et de faire passer votre message. - [How To Become a Social Media Consultant: Expert Tips and Tricks](https://blog.hootsuite.com/social-media-consultant/): Ready to turn your social media skills into a consulting career? We'll teach you everything you need to become a social media consultant. - [9 claves para gestionar crisis de redes sociales, salvar a tu empresa y a tu propio empleo](https://blog.hootsuite.com/es/el-desafio-de-las-crisis-en-redes-sociales/): Aprende a crear una buena estrategia de gestión de crisis de redes sociales, mitigando riesgos y respondiendo rápido cuando sea necesario. - [Gestion de crise sur les médias sociaux : 9 conseils pour sauver votre emploi (et votre entreprise)](https://blog.hootsuite.com/fr/gestion-de-crise-sur-les-medias-sociaux/): Comment élaborer un plan de gestion de crise sur les médias sociaux afin de limiter les risques et de réagir rapidement en cas de problème. - [How to write a social media policy [Templates]](https://blog.hootsuite.com/social-media-policy-for-employees/): A social media policy is a document that outlines how an organization and its employees should conduct themselves online. - [So ändert Ihr Euren TikTok-Benutzernamen [Kostenloser KI-Generator für Benutzernamen]](https://blog.hootsuite.com/de/andert-den-tiktok-benutzernamen/): Bereit zum Abschied vom alten Ich? Ändert den TikTok-Benutzernamen in 5 Schritten und findet den perfekten mit unserem Benutzernamen-Generator - [Free Instagram Engagement Rate Calculator for 2024](https://blog.hootsuite.com/instagram-engagement-rate-calculator/): Get an overview of your performance in seconds with this easy to use free Instagram engagement rate calculator. - [17 sitios para encontrar música gratis para videos (Creative Commons)](https://blog.hootsuite.com/es/anadir-musica-a-tus-videos/): Aprende sobre los derechos de autor del audio y dónde puedes encontrar música gratis para tus videos de redes sociales (Creative Commons). - [Comment collecter des fonds sur les réseaux sociaux : 12 conseils pour obtenir plus de dons](https://blog.hootsuite.com/fr/comment-collecter-des-fonds-sur-les-reseaux-sociaux-12-conseils-pour-obtenir-plus-de-dons/): Découvrez comment collecter des fonds sur les réseaux sociaux, inspirez-vous de campagnes réussies et identifiez les outils qui boosteront vos efforts. - [Spenden sammeln über soziale Medien: 12 Tipps für mehr Spenden](https://blog.hootsuite.com/de/spenden-sammeln-uber-soziale-medien/): Spenden sammeln über soziale Medien: So geht’s! Plus inspirierende Beispiele für erfolgreiche Kampagnen und Tools, die dabei unterstützen. - [200+ Free Instagram Templates to Save HOURS of Work](https://blog.hootsuite.com/instagram-templates/): These free Instagram templates will make creating content, handling DMs, and analyzing your results a breeze. - [How to Ask for Donations on Social Media [Examples!]](https://blog.hootsuite.com/examples-of-how-to-ask-for-donations-on-social-media/): Want to hit your fundraising goals? Start with these examples of how to ask for donations on social media. - [Cómo recaudar fondos en las redes sociales: 12 consejos para aumentar las donaciones](https://blog.hootsuite.com/es/recaudar-fondos-en-las-redes-sociales/): Descubre cómo recaudar fondos en las redes sociales, inspírate con ejemplos y potencia tus iniciativas con las herramientas adecuadas. - [Conseils et outils pour écrire pour les médias sociaux](https://blog.hootsuite.com/fr/ecrire-pour-les-medias-sociaux/): Écrire pour les médias sociaux demande de la créativité et une connaissance approfondie de son public. Voici des conseils pour vous aider. - [Schreiben für Social Media: Tipps und Tools](https://blog.hootsuite.com/de/schreiben-fur-social-media-tipps-und-tools/): Schreiben für Social Media erfordert Kreativität, Konzentration und ein Verständnis der Zielgruppe. Diese Tipps erleichtern den Einstieg. - [Cómo cambiar el nombre de usuario de TikTok [+ Generador de nombres con IA]](https://blog.hootsuite.com/es/como-cambiar-el-nombre-de-usuario-de-tiktok/): ¿Listo para decir adiós a tu yo del pasado? Aprende a cambiar el nombre de usuario de TikTok y encuentra el perfecto con nuestro generador. - [Comment changer de nom d’utilisateur TikTok [+ générateur IA gratuit]](https://blog.hootsuite.com/fr/changer-de-nom-dutilisateur-tiktok/): Prêt à démarrer un nouveau chapitre ? Apprenez à changer de nom d’utilisateur TikTok et trouvez le nom parfait grâce à notre générateur. - [276 captions for Instagram Reels that will wow your audience](https://blog.hootsuite.com/captions-for-instagram-reels/): A great caption for your Instagram Reels should never be an afterthought. We've got 200+ caption ideas to help spark your imagination. - [Die 12 besten kostenlosen Stock-Video-Websites für großartiges Filmmaterial](https://blog.hootsuite.com/de/kostenlosen-stock-video/): Wir haben eine Liste von Ressourcen zusammengestellt, wo Ihr lizenzfreie und kostenlosen Stock-Video finden könnt. - [Social Media for Law Firms and Lawyers: 2024 Guide](https://blog.hootsuite.com/social-media-for-law-firms/): Raise the bar on lead generation, brand awareness, and client happiness. How to do social media marketing for law firms. - [5 Expert Tips for Effective Social Media Risk Management](https://blog.hootsuite.com/social-media-risk-management/): If your business is on social media (and it should be), you need a social media risk management plan. We'll walk you through making your own. - [Escribir para redes sociales: consejos y herramientas](https://blog.hootsuite.com/es/escribir-para-redes-sociales/): Escribir para redes sociales requiere talento, creatividad, enfoque y entender a tu público profundamente. Te damos algunos consejos para empezar. - [16 Real estate social media statistics to know in 2023](https://blog.hootsuite.com/real-estate-social-media-statistics/): Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics. - [Guide d’utilisation des hashtags LinkedIn](https://blog.hootsuite.com/fr/hashtags-linkedin/): Devenez un #expert en hashtags LinkedIn et découvrez les hashtags les plus performants sur la plateforme professionnelle. - [Komplettleitfaden: So verwendet Ihr LinkedIn-Hashtags](https://blog.hootsuite.com/de/linkedin-hashtags-komplettleitfaden/): Von #keineAhnung zu #kennich mit diesem Komplettleitfaden zur Verwendung von LinkedIn-Hashtags inklusive Top-Tags für 2024 - [Cómo agregar música a tus publicaciones de Instagram en 4 simples pasos](https://blog.hootsuite.com/es/agregar-musica-a-publicaciones-de-instagram/): ¿Quieres asegurarte de que tu contenido realmente destaque? Aprende a agregar música a tus publicaciones de Instagram y prepárate para recibir muchos likes. - [9 conseils pour améliorer le ciblage des Facebook Ads et générer plus de conversions](https://blog.hootsuite.com/fr/ciblage-des-facebook-ads/): Le ciblage des Facebook Ads permet de réduire le coût par conversion (LA mesure phare de la valeur d’une publicité) et de booster les conversions. - [9 Facebook-Ad-Targeting-Tipps für mehr Conversions](https://blog.hootsuite.com/de/facebook-ad-targeting-tipps/): Mit diesen 9 Facebook-Ad-Targeting-Taktiken mehr Conversions erreichen und den CPC senken — der ultimative KPI für die Performance einer Anzeige. - [9 consejos de segmentación de anuncios en Facebook para conseguir más conversiones](https://blog.hootsuite.com/es/segmentacion-de-anuncios-en-facebook/): Sigue estas tácticas de segmentación de anuncios en Facebook para generar conversiones y bajar el costo por conversión de tus anuncios. - [Les 10 meilleurs logiciels de montage vidéo gratuits](https://blog.hootsuite.com/fr/logiciels-de-montage-video-gratuits/): Voici les meilleurs logiciels de montage vidéo gratuits pour faire sensation sur TikTok ou YouTube ou pour créer un vrai chef-d'œuvre . - [Die 10 besten kostenlosen Videobearbeitungsprogramme](https://blog.hootsuite.com/de/besten-kostenlosen-videobearbeitungsprogramme/): Braucht ihr ein kostenloses Videobearbeitungsprogramm, mit dem Ihr tolle TikToks, YouTube-Videos oder lange filmische Meisterwerke machen könnt? - [How to Make Short-Form Videos That Stand Out](https://blog.hootsuite.com/short-form-video/): Captivate your audience with expert short-form video tips for brands and social media managers. - [Cómo conseguir más likes en Facebook: 8 consejos útiles](https://blog.hootsuite.com/es/como-conseguir-likes-en-facebook/): Los likes le dicen al algoritmo (y a tu audiencia) que tu contenido merece ser compartido. Sigue estos 8 consejos para conseguir más likes en Facebook. - [8 conseils pour obtenir plus de likes sur Facebook](https://blog.hootsuite.com/fr/obtenir-plus-de-likes-sur-facebook/): 8 conseils pour vous aider à obtenir plus de likes sur Facebook et susciter l’intérêt de l’algorithme de la plateforme (et de votre public) - [Mehr Likes auf Facebook erhalten: 8 einfache Tipps](https://blog.hootsuite.com/de/mehr-likes-auf-facebook-erhalten/): Facebook Likes zeigen dem Algorithmus dass Euer Content teilenswert ist. 8 Tipps, um mehr Likes auf Facebook zu erhalten. - [How to link Instagram to your Facebook page in 4 easy steps](https://blog.hootsuite.com/link-instagram-to-facebook-page/): Linking your Instagram to your Facebook page has many benefits, including making it easier to manage your DMs. - [2024 Guide to Franchise Social Media Marketing](https://blog.hootsuite.com/franchise-social-media-marketing/): Franchises face unique social media challenges. Turn them into growth opportunities for both corporate HQ and branches with these 11 winning franchise social media strategies. - [The Story Behind Hootsuite's 'Proud Mamas' Mother's Day Tribute](https://blog.hootsuite.com/mothers-day-tribute/): Hootsuite social media manager Trish Riswick's tribute to her mom for supporting her career (even when she doesn't always understand it). - [Comment gérer plusieurs comptes de médias sociaux (sans s’arracher les cheveux)](https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-de-medias-sociaux/): Vous souhaitez gérer plusieurs comptes de médias sociaux sans y laisser votre santé ? Alors lisez la suite. - [Mehrere Social-Media-Accounts managen (ganz ohne Stress!)](https://blog.hootsuite.com/de/mehrere-social-media-accounts-managen/): Ihr wollt wissen, wie Ihr auf einfache Weise mehrere Social-Media-Accounts managen könnt? Weiterlesen! - [103 YouTube Video Ideas for When You’re Out of Inspiration](https://blog.hootsuite.com/youtube-video-ideas/): Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don't worry. You're not alone! - [The Average Social Media Media Manager Salary](https://blog.hootsuite.com/social-media-media-manager-salary/): Are you considering a career in social media? Knowing the average social media manager salary can help you determine if the job is right for you. - [Working With a Micro Influencer: Small Following, Big Impact](https://blog.hootsuite.com/micro-influencer/): Want to gain access to niche audiences with impressively high engagement rates? You want to work with a micro influencer. - [Content distribution done right: Tips and tricks for 2024](https://blog.hootsuite.com/content-distribution/): If you want your content to get the widest possible reach, you need to have a content distribution strategy. We'll show you how. - [The Complete Guide to Marketing Real Estate on Social Media](https://blog.hootsuite.com/real-estate-social-media/): These social media real estate tips will help you become an unstoppable lead-generating machine. - [2024 Guide to Insurance Social Media Marketing [6 Tried Tactics]](https://blog.hootsuite.com/insurance-social-media/): Find out how to build an effective and compliant strategy, and set your insurance business apart from the competition on social media. - [Anuncios de carrusel: cómo y por qué funcionan (+ ejemplos)](https://blog.hootsuite.com/es/carrusel-de-instagram/): Los anuncios de carrusel permiten compartir múltiples imágenes o videos en un solo anuncio deslizable. Aprende a sacarles el máximo provecho. - [How to Generate Leads in Real Estate: 22 Foolproof Tips](https://blog.hootsuite.com/how-to-generate-leads-in-real-estate/): Working in real estate means you're always on the go. We've got 22 great ways to help you generate leads and connect with new audiences. - [La guía completa para usar hashtags en LinkedIn](https://blog.hootsuite.com/es/hashtags-en-linkedin-guia/): Los hashtags en tendencia en otros sitios no siempre son adecuados para LinkedIn. Aprende cómo usar hashtags en LinkedIn eficazmente. - [Warum Ihr nicht auf allen sozialen Medien gleichzeitig posten solltet](https://blog.hootsuite.com/de/auf-allen-sozialen-medien-gleichzeitig-posten/): Wer auf allen sozialen Medien gleichzeitig postet, sieht schnell nach einem Spammer aus und verärgert Follower. So macht Ihr es besser. - [Pourquoi il ne faut pas publier sur plusieurs réseaux sociaux en même temps](https://blog.hootsuite.com/fr/publier-sur-plusieurs-reseaux-sociaux-en-meme-temps/): Évitez de publier sur plusieurs réseaux sociaux en même temps : cela peut renvoyer une image négative et agacer vos followers. Suivez plutôt nos conseils. - [8 must-haves of a smart social media governance plan](https://blog.hootsuite.com/social-media-governance/): Build a social media governance strategy to protect your brand, improve your social results, and make life easier for your overworked social team. - [Los 10 mejores programas de edición de video gratuitos](https://blog.hootsuite.com/es/programas-de-edicion-de-video-gratuitos/): ¿Necesitas programas de edición de video gratuitos para triunfar en TikTok, YouTube o en la pantalla grande? Aquí tienes 10 para escoger. - [7 Tips to Create an Efficient Social Media Workflow [Templates]](https://blog.hootsuite.com/social-media-marketing-workflow/): Struggling with a complex social media workflow? Get the tips you need for simplifying and streamlining your process today. - [Experiment: Do Instagram Carousels Still Outperform Reels?](https://blog.hootsuite.com/experiment-carousels-vs-reels/): Are carousels still the top content format on Instagram, or have Reels displaced them for good? There's only one way to find out. - [LinkedIn Groups: How to Create, Join, or Manage Them](https://blog.hootsuite.com/linkedin-groups/): Your LinkedIn page or profile is a place to get down to business. But LinkedIn groups are a chance to (digitally) mix and mingle. - [Comment définir (et dépasser) vos objectifs marketing sur les médias sociaux [9 exemples]](https://blog.hootsuite.com/fr/objectifs-marketing-sur-les-medias-sociaux/): Vous avez du mal à structurer vos efforts social media ? Apprenez à définir vos objectifs marketing sur les médias sociaux et à les dépasser. - [Social-Media-Marketingziele setzen und erreichen [9 Beispiele]](https://blog.hootsuite.com/de/social-media-marketingziele-setzen-und-erreichen/): Probleme mit der Strukturierung Eurer Social-Media-Arbeit? Unser Leitfaden zum Thema intelligente Social-Media-Marketingziele hilft Euch auf die Sprünge. - [HIPAA and Social Media: 5 Tips to Stay Compliant](https://blog.hootsuite.com/hipaa-and-social-media/): Find out what HIPAA says about social media, learn about common violations, and get tips for building a HIPAA-compliant social strategy. - [Cómo gestionar varias cuentas de redes sociales (y mantener la calma)](https://blog.hootsuite.com/es/como-gestionar-varias-cuentas-de-redes-sociales/): Si tienes que gestionar varias cuentas de redes sociales y quieres saber cómo simplificar el trabajo lo más posible, sigue estos consejos. - [How to use social media for market research](https://blog.hootsuite.com/social-media-market-research/): Don't sleep on social media market research. It can help boost sales, engage followers, and contribute to a winning social media strategy. - [23 Social-Media-Management-Tools für beste Ergebnisse](https://blog.hootsuite.com/de/social-media-management-tools/): Mit den richtigen Social-Media-Management-Tools spart Ihr bei Eurer Social-Media-Arbeit viel Zeit, Mühe und Geld. - [Brand Monitoring: Tools and Strategic Tips for 2024](https://blog.hootsuite.com/brand-monitoring/): It's super easy to observe, analyze and optimize the conversation around your brand—aka "brand monitoring"—especially with these tools. - [The 7 Best Social Media Platforms for Real Estate Marketing](https://blog.hootsuite.com/best-social-media-platforms-for-real-estate/): Learn how and why these 7 social media platforms will help you build your real estate business. - [Social Media Accessibility: Inclusive Design Tips for Marketers](https://blog.hootsuite.com/social-media-accessibility/): Inclusive design may seem like the domain of UX designers and web developers. But social media marketers should practice it, too. - [Por qué no debes publicar en todas tus redes sociales a la vez](https://blog.hootsuite.com/es/no-publicar-en-todas-redes-sociales-a-la-vez/): ¿Quieres publicar en todas tus redes sociales a la vez? Te arriesgas a que tu contenido parezca spam e irrite a tus seguidores. Mejor haz esto - [How to Download Instagram Reel Audio: 5 Foolproof Tricks](https://blog.hootsuite.com/download-instagram-reel-audio/): Want to create an Instagram Reel from an audio clip you saw on the app? Learn how to download Instagram Reel audio to save and reuse later. - [Comment obtenir plus de likes sur Instagram (Oui, ils comptent encore !)](https://blog.hootsuite.com/fr/obtenir-plus-de-likes-instagram/): Les likes ont toujours autant d’importance pour l’algorithme de la plateforme. Voici 24 conseils pour obtenir plus de likes sur Instagram. - [Wie Ihr mehr Instagram Likes erhaltet (ja, sie sind immer noch wichtig)](https://blog.hootsuite.com/de/8-tipps-fuer-mehr-follower-und-likes-auf-instagram/): Instagram Likes zählen nach wie vor als wichtiges Engagement-Signal für den Instagram Algorithmus. So sammelt Ihr mehr davon ein. - [15 Social Media Etiquette Blunders (And How To Avoid Them)](https://blog.hootsuite.com/social-media-etiquette/): The rules of social media etiquette are sometimes unspoken — but no longer! We teach you how to make sure your posts don't cross the line. - [Mit diesem schnellen Instagram-Bildunterschriften-Generator stellt Ihr beim Output den Turbo an (Kostenloses Tool)](https://blog.hootsuite.com/de/instagram-bildunterschriften-generator/): Spart Stunden: Automatisiert Eure Texte mit diesem superpraktischen Instagram-Bildunterschriften-Generator. Jetzt kostenlos testen! - [Générateur de légendes Instagram rapide et fiable (outil gratuit)](https://blog.hootsuite.com/fr/generateur-de-legendes-instagram-gratuit/): Gagnez un temps précieux en automatisant votre processus de rédaction grâce à ce générateur de légendes Instagram rapide et gratuit. - [Enterprise Social Media: 6 Essential Tools](https://blog.hootsuite.com/enterprise-social-media/): In enterprise social media, the stakes can be high. These tools help you align your social media strategy with your company's business goals. - [KI-gestützte Content-Erstellung: 6 Tools für Social-Media-Manager](https://blog.hootsuite.com/de/ki-gestuetzte-content-erstellung-tools/): KI-gestützte Content-Erstellung-Tools können gute Autoren nicht ersetzen, aber sie verschaffen Marketern Zeit für strategischere Content-Aspekte. - [How to Track LinkedIn Hashtag Analytics for Better Reach](https://blog.hootsuite.com/linkedin-hashtag-analytics/): Find out how hashtags fuel LinkedIn audience growth and how to tell if your LinkedIn hashtag strategy is working. - [Comment obtenir plus de vues sur YouTube [des VRAIES vues]](https://blog.hootsuite.com/fr/augmenter-vues-youtube/): Pour obtenir plus de vues sur YouTube, il faut répondre aux commentaires, créer des playlists, ajouter des miniatures attrayantes, mais pas que... - [Cómo definir y alcanzar tus objetivos de marketing en redes sociales [9 ejemplos]](https://blog.hootsuite.com/es/metas-y-objetivos-en-redes-sociales/): ¿Estructurar tus esfuerzos en redes sociales es difícil? Te ayudamos con esta guía para definir y alcanzar tus objetivos en redes sociales. - [The History of Social Media in 33 Key Moments](https://blog.hootsuite.com/history-social-media/): We’ve compiled some of the most pivotal “moments” in social media’s history, from the very first social networking site to brand-new apps. - [How To Use Meta (Facebook) Business Manager: Complete Guide](https://blog.hootsuite.com/meta-business-manager-guide/): Meta Business Manager is a central dashboard to manage all of your Facebook marketing and advertising activities. - [85+ Important Social Media Advertising Statistics to Know](https://blog.hootsuite.com/social-media-advertising-stats/): If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help. - [How To Drive Traffic Using a Link in Bio [Instagram + TikTok]](https://blog.hootsuite.com/link-in-bio/): Using a link in bio is one of the easiest ways to send your audience from your social profile to an external website. - [How to Fundraise on Social Media: 12 Tips to Increase Donations](https://blog.hootsuite.com/how-to-fundraise-on-social-media/): Find out how to fundraise on social media, get inspired by examples of successful campaigns, and learn about the tools that will boost your efforts. - [16 Facebook Engagement Post Ideas For More Likes and Shares](https://blog.hootsuite.com/facebook-engagement-posts/): Use these Facebook engagement posts to get more likes, comments, and shares organically — without paying for ads. - [Todo sobre nuestro generador de descripciones de Instagram (herramienta gratuita)](https://blog.hootsuite.com/es/generador-de-descripciones-de-instagram-gratuito/): Ahorra tiempo y mantén la cordura automatizando el proceso de escritura con este generador de descripciones de Instagram. ¡Pruébalo gratis! - [How to Share a Reel to Your Story (Instagram and Facebook)](https://blog.hootsuite.com/how-to-share-a-reel-to-your-story/): Promoting your Reels is more than half the battle to going viral. Here’s how to share a Reel to your Story, including scheduling them in advance. - [Notre guide en 8 étapes pour créer des publicités sur Instagram](https://blog.hootsuite.com/fr/guide-publicites-instagram/): Créer des publicités sur Instagram peut se révéler très fructueux, surtout quand on sait que les utilisateurs aiment y faire leurs achats. - [11 of the Most Important TikTok Trends to Watch in 2024](https://blog.hootsuite.com/tiktok-trends/): Who has the time to keep up with every single TikTok trend every single day? These are the longer-term trends we think are here to stay, at least for a little while. - [Cómo anunciarse en Instagram: Una guía de 8 pasos para usar anuncios de Instagram](https://blog.hootsuite.com/es/publicidad-en-instagram-para-empresas/): Aprende a crear anuncios de Instagram exitosos dirigiéndote a usuarios que ya están listos para comprar en la plataforma. - [Twitter SEO in 2024: 6 Can’t-Miss Tips](https://blog.hootsuite.com/twitter-seo/): Twitter SEO helps build brand recognition by increasing the visibility and reach of your tweets and profile. - [How To Get on the Instagram Explore Page in 2024](https://blog.hootsuite.com/get-brand-instagrams-explore-page/): Getting on the Instagram Explore page is the social media equivalent of striking gold — when it happens, life gets easier. - [264 idées de légendes Instagram (+ générateur de légendes gratuit)](https://blog.hootsuite.com/fr/stimuler-lengagement-sur-instagram-grace-a-des-legendes-efficaces/): Vous cherchez la légende Instagram parfaite ? Utilisez nos légendes prêtes à l’emploi, ou testez notre générateur de légendes Instagram. - [261 kreative Instagram-Bildunterschriften + kostenloser BUs-Generator](https://blog.hootsuite.com/de/instagram-bildunterschriften/): Ihr sucht den perfekten Instagram BUs? Checkt diese 261 Ideen oder testet die KI unseres Instagram-Bildunterschriften-Generators. KOSTENLOS! - [How to write a social media manager resume [free templates]](https://blog.hootsuite.com/social-media-manager-resume/): Want to land your dream job in social media marketing? Learn how to make a great social media manager resume with our free templates! - [What is Meta Verified? Everything You Need to Know in 2024](https://blog.hootsuite.com/meta-verified/): Curious about Meta Verified, the new subscription-based service? Find out how it works, how much it costs, and who can apply. - [19 Engagement Post Ideas That Will Blow Up Your Analytics](https://blog.hootsuite.com/engagement-posts/): Get inspired to create engagement posts that will encourage your audience to interact with your content more — and watch the likes, comments, and shares flow. - [12 banques de vidéos gratuites pour faire sensation sur les réseaux sociaux](https://blog.hootsuite.com/fr/banques-de-videos-gratuites/): Nous avons rassemblé une liste de banques de vidéos gratuites où trouver des vidéos libres de droit pour votre contenu de marketing digital. - [Experiment: Does Custom Instagram Alt Text Improve Reach?](https://blog.hootsuite.com/experiment-instagram-alt-text/): Everybody's talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference. - [Werben auf Instagram: eine Anleitung in 8 Schritten zum Einsatz von Instagram Ads](https://blog.hootsuite.com/de/instagram-ads-anleitung/): Es ist nicht allzu schwer, erfolgreiche Instagram Ads zu erstellen – weil die Nutzer schon bereit sind, auf der Plattform einzukaufen. - [Experiment: Do other social networks hate YouTube links?](https://blog.hootsuite.com/experiment-youtube-links/): Have you ever tried to promote a YouTube video on another social network and been disappointed by the results? This experiment is for you. - [How to add music to Instagram posts in 4 simple steps](https://blog.hootsuite.com/how-to-add-music-to-instagram-post/): Want to make sure your content really stands out? Learn how to add music to your Instagram post and get ready for the likes to roll in. - [Calculer (et améliorer) son taux d’engagement sur Instagram (avec calculateur)](https://blog.hootsuite.com/fr/taux-engagement-sur-instagram-calculateur/): Peur des calculs compliqués ? Nous vous dévoilons les moyens les plus simples pour calculer et améliorer votre taux d’engagement sur Instagram. - [So berechnet (und verbessert) man das Instagram Engagement (15 Tipps + Kalkulator)](https://blog.hootsuite.com/de/instagram-engagement-rate-kalkulator/): Wir stellen Euch die einfachsten Methoden vor, die Instagram-Engagement-Rate Eurer Marke zu berechnen und zu steigern. - [264 descripciones de Instagram creativas [+ generador de descripciones gratuito]](https://blog.hootsuite.com/es/descripciones-de-instagram-creativas/): Las mejores descripciones de Instagram pueden mostrar la personalidad de tu marca, entretener a la audiencia e invitar a tomar acción. - [So holt Ihr mehr aus Instagram-DMs heraus: der ultimative Leitfaden](https://blog.hootsuite.com/de/instagram-dm-leitfaden/): Mit Instagram-DMs können Marken und Creators Beziehungen zu Followern aufbauen, potenzielle Partner kontaktieren und den Kundenservice verbessern. - [3 outils pour remplacer Facebook Analytics](https://blog.hootsuite.com/fr/facebook-analytics/): Malgré la disparition de Facebook Analytics en 2021, la plateforme propose de nombreux autres moyens de recueillir de précieuses informations. - [7 herramientas de inteligencia artificial para crear contenidos](https://blog.hootsuite.com/es/inteligencia-artificial-para-crear-contenidos/): Las herramientas de inteligencia artificial para crear contenidos te ayudan a ahorrar tiempo y canalizar tu talento de forma más estratégica. - [So erstellt Ihr effektive Social-Media-Richtlinien für Euer Unternehmen](https://blog.hootsuite.com/de/social-media-richtlinien/): Worin sich eine Social-Media-Politik und Social-Media-Richtlinien unterscheiden plus Beispiele für Richtlinien von anderen Marken. - [Social Media and Politics: Rules and Best Practices](https://blog.hootsuite.com/social-media-and-politics/): Social media marketing has become a critical component of political campaigns. Here's how social media is used in politics in 2024. - [Cómo aprovechar al máximo los mensajes directos de Instagram: la guía definitiva](https://blog.hootsuite.com/es/mensajes-directos-de-instagram/): Los mensajes directos de Instagram te ayudan a relacionarte con tus seguidores, contactar a posibles colaboradores o dar atención al cliente. - [Toutes les façons de calculer le taux d'engagement (+ calculateur gratuit)](https://blog.hootsuite.com/fr/calculer-le-taux-de-engagement/): Suivre le taux d’engagement est le meilleur moyen de savoir si votre public aime vos publications et d’identifier le type de contenu qu’il souhaite voir. - [Instagram-Verifizierung in 6 einfachen Schritten](https://blog.hootsuite.com/de/instagram-verifizierung/): Wie funktioniert die Instagram-Verifizierung? Erfahren Sie wie man einen Verifizierungsantrag stellt und das begehrte blaue Abzeichen erhält. - [Social media marketing tools: The complete guide](https://blog.hootsuite.com/social-media-marketing-tools/): Automate your work, save time, and build better relationships with your audience by using the right social media marketing tools. - [3 herramientas de estadísticas de Facebook que debes usar](https://blog.hootsuite.com/es/herramientas-de-estadisticas-de-facebook/): Meta descontinuó Facebook Analytics. Aún así, existen otras herramientas de estadísticas de Facebook para recabar información valiosa. - [Salesforce Social Studio Sunset: Everything you need to know](https://blog.hootsuite.com/salesforce-social-studio/): Do you use Salesforce Social Studio? Have no idea what to do when it shuts down? Hootsuite can help. Here's how we stack up. - [How to calculate and set your Facebook Ad budget [free tool]](https://blog.hootsuite.com/facebook-ads-budget/): If you want to make the most of your Facebook ad budget, you'll need to do some math first. Don't worry — we can help. - [Comment établir une charte d'utilisation des médias sociaux efficace pour votre entreprise](https://blog.hootsuite.com/fr/charte-utilisation-des-medias-sociaux/): Découvrez la différence entre une politique relative aux médias sociaux et une charte d'utilisation des médias sociaux, ainsi que des exemples. - [185 TikTok-Captions, die wirklich funktionieren](https://blog.hootsuite.com/de/tiktok-captions-die-wirklich-funktionieren/): Lasst Euch nicht von Schreibblockaden unterkriegen! Wir stellen euch 185 TikTok-Captions vor, die garantiert jedes Video aufpeppen. - [Cómo hacer repost de un Reel de Instagram (en el feed, las Historias y Reels)](https://blog.hootsuite.com/es/como-hacer-repost-de-un-reel-de-instagram/): Compartir tus propios Reels y los de otros usuarios nunca fue tan fácil. Sigue leyendo para descubrir cómo hacer repost de un Reel de Instagram. - [185 légendes TikTok pour booster votre créativité](https://blog.hootsuite.com/fr/legendes-tiktok/): Ne laissez pas le syndrome de la page blanche vous décourager. Utilisez plutôt ces 185 légendes TikTok pour ajouter un peu de piment à vos vidéos! - [Wie man Reels auf Instagram reposten kann (im Feed, in Stories und in Reels)](https://blog.hootsuite.com/de/wie-man-reels-auf-instagram-reposten/): Sehen, liken, reposten? Kinderleicht! Erfahrt, wie Ihr eigene und fremde Reels auf Instagram reposten könnt. Im Raster, in Stories und auf Eurem Reels-Tab. - [LinkedIn-Beiträge planen: Ein kurzer und simpler Leitfaden](https://blog.hootsuite.com/de/linkedin-beitraege-planen-leitfaden/): Erfahrt, wie sich LinkedIn-Beiträge planen lassen und Ihr so mehr Zeit für die Erstellung ansprechender Inhalte gewinnt. - [Comment remettre un reel sur Instagram (sur votre profil, dans vos stories et dans vos reels)](https://blog.hootsuite.com/fr/comment-remettre-un-reel-sur-instagram/): J’aime donc je reposte – et il n’y a rien de plus facile. Découvrez comment remettre un reel sur votre profil, dans vos stories ou dans votre onglet reels. - [Cómo programar publicaciones en LinkedIn: una guía simple y eficaz](https://blog.hootsuite.com/es/programar-publicaciones-en-linkedin-guia/): Aprende a programar publicaciones en LinkedIn y libera espacio en tu agenda para enfocarte en la creación de contenidos increíbles. - [Comment programmer des publications sur LinkedIn : guide facile et rapide](https://blog.hootsuite.com/fr/comment-programmer-des-publications-sur-linkedin/): Découvrez comment programmer des publications sur LinkedIn et gagnez du temps pour vous concentrer sur la création de contenu attrayant. - [7 Smart Ways You Can Use TBT To Grow Your Brand on Social](https://blog.hootsuite.com/how-to-use-tbt-for-marketing/): TBT — or Throwback Thursday — isn't just for old baby pictures. We've got 7 tips to help your brand make the most of the popular hashtag. - [Comment optimiser vos messages directs Instagram : le guide définitif](https://blog.hootsuite.com/fr/messages-directs-instagram-guide/): Les messages directs Instagram aident les marques à interagir avec leurs followers, à fournir une assistance à leurs clients et plus encore. - [10 Social Media Design Tips To Stand Out on the Feed](https://blog.hootsuite.com/social-media-design/): If your social posts are visually unappealing, they'll be lost in the feed. Learn the best social media design tips to help you stand out. - [7 inspirierende Social-Media-Kampagnen (plus Gratis-Template)](https://blog.hootsuite.com/de/social-media-kampagnen-strategie/): Meta Description: Social-Media-Kampagnen sind der Raketentreibstoff im Marketing: ein geballter Energieschub, der Eure Marke stärkt - [12 bancos de videos gratuitos para usar en tus redes sociales](https://blog.hootsuite.com/es/bancos-de-videos-gratuitos/): Hemos compilado una lista de bancos de videos gratuitos (o videos de stock) para que puedas usarlos en tus contenidos de marketing digital. - [Fare Marketing su Instagram: guida completa + 18 strategie](https://blog.hootsuite.com/it/marketing-instagram-guida-strategie/): Il marketing su Instagram è competitivo, ma non impossibile. Segui questa guida e prova le nostre 18 strategie per avere successo nel 2023 - [Why Can’t I Boost My Reel? 10 Troubleshooting Tips](https://blog.hootsuite.com/why-cant-i-boost-my-reels/): Having trouble boosting your Instagram Reels? You’ve come to the right place. Boosting Instagram Reels is supposed to be super... - [Content Moderation Guide: Tips, Tools, and FAQs](https://blog.hootsuite.com/content-moderation/): Learn how content moderation tools and best practices can help you keep your social channels safe, friendly, and pleasant. - [Creative Block Is Inevitable—Here's How Our Social Team Beats It](https://blog.hootsuite.com/how-to-overcome-creative-block-on-social-media/): All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts. - [Quel est le meilleur horaire pour poster sur TikTok ? [Aide-mémoire]](https://blog.hootsuite.com/fr/meilleur-horaire-pour-poster-sur-tiktok/): Le meilleur horaire pour publier sur TikTok varie chaque jour. Suivez ces recommandations et votre contenu sera repris par l’algorithme. - [Wie Ihr die Interaktionsrate (bzw Engagement-Rate) berechnen könnt: Kalkulator + Leitfaden](https://blog.hootsuite.com/de/engagement-rate/): Die Interaktionsrate zeigt, ob sich Eure Zielgruppe für Eure Social-Media-Posts interessiert und mehr davon sehen will. - [151 Instagram Quotes for Literally Any Occasion](https://blog.hootsuite.com/instagram-quotes/): Trying to find the perfect Instagram quote for your post, Reel or bio? We've got 150+ options to suit any occasion. - [Cómo verificar tu cuenta de TikTok: consejos para lograr una solicitud exitosa](https://blog.hootsuite.com/es/como-verificar-tu-cuenta-de-tiktok/): Si quieres verificar tu cuenta de TikTok, preparar la solicitud es la parte fácil. Lograr que tu solicitud sea aprobada, ahí está lo difícil. - [7 exemples de campagnes sur les réseaux sociaux réussies (+ modèle gratuit)](https://blog.hootsuite.com/fr/exemples-de-campagnes-sur-les-medias-sociaux/): Les campagnes sur les réseaux sociaux sont les moteurs de vos efforts marketing : un véritable concentré d’énergie qui dynamise votre marque. - [So kommt man zu einer Verifizierung auf TikTok: Tipps für eine erfolgreiche Anfrage](https://blog.hootsuite.com/de/verifizierung-auf-tiktok/): Wenn Ihr auf TikTok verifiziert werden wollt, ist die Anfrage relativ einfach — aber mit der Genehmigung wird es schon schwieriger. - [How To Go Viral on TikTok: 11 Top Tips (and Why They Work)](https://blog.hootsuite.com/how-to-go-viral-on-tiktok/): Anyone can go viral on TikTok, regardless of follower count. Try these tips and learn how to put your content in the spotlight. - [Guía para calcular tu tasa de interacción (+ calculadora gratuita)](https://blog.hootsuite.com/es/calcula-la-tasa-de-interaccion/): La tasa de interacción es la mejor forma de saber si a tu audiencia le importa lo que publicas en redes sociales y qué contenidos quieren ver aún más. - [Comment faire certifier votre compte TikTok : nos conseils pour obtenir la fameuse coche bleue](https://blog.hootsuite.com/fr/certifier-compte-tiktok/): Si vous souhaitez faire certifier votre compte TikTok, c’est très facile d’en faire la demande. Obtenir la coche bleue ? C’est une autre paire de manches. - [How to Pull Off the Perfect Social Media Collaboration](https://blog.hootsuite.com/brand-collaboration/): Whether you're partnering with a creator to promote a one-off campaign or looking for a long-term relationship, these social media collaboration tips are essential. - [Astuces Hootsuite : 26 fonctionnalités dont vous ignoriez probablement l'existence](https://blog.hootsuite.com/fr/fonctionnalites-astuces-hootsuite/): Ces astuces Hootsuite vous feront gagner du temps, mais vous aideront aussi à mieux vous organiser et mieux gérer vos médias sociaux. - [Hootsuite Hacks: 26 Tricks und Features, die Ihr vielleicht noch nicht kennt](https://blog.hootsuite.com/de/hootsuite-hacks-tricks-und-funktionen/): Diese Hootsuite Hacks helfen Euch Zeit zu sparen, organisiert zu bleiben und Social Media besser zu managen. - [10 Tips To Craft the Perfect Social Media Profile](https://blog.hootsuite.com/ways-to-improve-your-social-media-profiles/): Your social profile is like your digital business card. It should tell someone who you are, what you do, and what you're all about. - [Cómo promover tu canal de YouTube: 30 tácticas inteligentes](https://blog.hootsuite.com/es/promover-tu-canal-de-youtube/): Hemos agrupado las formas más eficaces de promover tu canal de YouTube, aumentar tus visualizaciones y mejorar tu ROI en 2023. - [Vi presentiamo Irina Novoselsky, il nuovo CEO di Hootsuite](https://blog.hootsuite.com/it/irina-novoselsky-ceo-hootsuite/): Irina Novoselsky condivide i suoi pensieri sul perché è entusiasta di unirsi al team di Hootsuite come amministratore delegato - [Conoce a Irina Novoselsky, la nueva CEO de Hootsuite](https://blog.hootsuite.com/es/irina-novoselsky-ceo-hootsuite/): Irina Novoselsky reflexiona y nos comparte cómo se siente de integrarse al equipo de Hootsuite como Directora ejecutiva. - [Wir stellen vor: Irina Novoselsky zum neuen CEO von Hootsuite bestellt](https://blog.hootsuite.com/de/irina-novoselsky-neuen-ceo-hootsuite/): O-Ton: Warum Irina Novoselsky über ihren Einstieg als Chief Executive Officer bei Hootsuite begeistert ist - [Rencontre avec Irina Novoselsky, la nouvelle CEO de Hootsuite](https://blog.hootsuite.com/fr/irina-novoselsky-ceo-hootsuite/): Irina Novoselsky partage son ressenti après sa nomination au poste de directrice générale (CEO) de Hootsuite. - [Meet Irina Novoselsky, Hootsuite’s new CEO](https://blog.hootsuite.com/new-ceo-irina-novoselsky/): Irina Novoselsky shares her thoughts on why she's excited to join the Hootsuite team as Chief Executive Officer. - [Analyse des sentiments sur les médias sociaux : outils et astuces](https://blog.hootsuite.com/fr/analyse-des-sentiments-sur-les-medias-sociaux-modele-gratuit/): Évaluez l'attitude de vos clients avec l'analyse des sentiments sur les médias sociaux, une stratégie clé pour préserver votre réputation. - [Die besten Social-Media-Apps für Marketer](https://blog.hootsuite.com/de/besten-social-media-apps-fuer-marketer/): Über welche Social-Media-Apps müsst Ihr 2023 Bescheid wissen? Hier eine Liste der Top-Apps nach Marktvolumen und Mehrwert. - [Guía de marketing de influencia: cómo trabajar con influencers](https://blog.hootsuite.com/es/marketing-de-influencia-en-redes-sociales/): El marketing de influencia es una forma segura de expandir el alcance de su marca. Descubre cómo realizar una campaña de influencer marketing ganadora. - [Le SEO TikTok en 5 étapes : optimisez le référencement de vos vidéos dans les résultats de recherche](https://blog.hootsuite.com/fr/seo-tiktok/): Vous rêvez d'apparaître sur la page Pour toi ? Misez sur le SEO TikTok. Votre contenu sera vu par plus de personnes, plus souvent. - [How to Make Clicky Instagram Highlight Covers [40 Free Covers]](https://blog.hootsuite.com/instagram-highlight-covers/): Find out how to create clicky Instagram Highlight covers to showcase your top Instagram content. Plus, download 40 free Highlight icons designed by pros - [The 10 Best Places to Find Cheap (or Free!) TikTok Templates](https://blog.hootsuite.com/tiktok-templates/): TikTok templates offer a convenient way for creators to make videos fast — without having to start from scratch. - [Was ist Social-Media-Automatisierung? [FAQs & zeitsparende Tools]](https://blog.hootsuite.com/de/social-media-automatisierung-tools/): Bei Social-Media-Automatisierung übernehmen Software-Tools Aufgaben, die keinen menschlichen Kontakt erfordern, und reduzieren damit den Zeitaufwand. - [7 Creative Facebook Giveaway Ideas for 2024 [+ Examples]](https://blog.hootsuite.com/facebook-contest-rules-tips-ideas/): Here's everything you need to know about running a Facebook contest. Learn the rules and get tips and ideas for your next giveaway. - [How To Become a Pro at Instagram’s Auto-Generated Captions](https://blog.hootsuite.com/auto-generated-captions-instagram/): Automatic subtitles make your Instagram videos more accessible and engaging. Here's how to create and edit your own. - [How to Repost a Reel on Instagram (to Feed, Stories, and Reels)](https://blog.hootsuite.com/how-to-repost-a-reel-on-instagram/): See it, like it, repost it. Sharing your own and others’ Reels has never been easier. Read on to find out how to repost a Reel to your grid, Stories, and Reels tab. - [Why Facebook alt text is important (and how to use it right)](https://blog.hootsuite.com/facebook-alt-text/): Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. - [Social Media in Higher Education: 14 Essential Tips](https://blog.hootsuite.com/social-media-in-higher-education/): As Gen Z goes to college, establishing a presence on social media has never been more important for higher education institutions. - [How to Use Facebook Lookalike Audiences [2024 Guide]](https://blog.hootsuite.com/facebook-lookalike-audiences/): Facebook lookalike audiences can help you find your best customers. We've got tips and best practices to create them for your Facebook ads. - [What is Mastodon and why is everyone going there?](https://blog.hootsuite.com/what-is-mastodon/): What is Mastodon? Is it the best X (Twitter) alternative? Should your brand be there? We have all the answers. - [Cómo crear una guía de uso de redes sociales eficaz para tu empresa](https://blog.hootsuite.com/es/guia-de-uso-de-redes-sociales/): Conoce la diferencia entre una política de redes sociales y una guía de uso de redes sociales. Luego cree la suya con una plantilla gratuita. - [Why Instagram Alt Text Matters (And How To Use It)](https://blog.hootsuite.com/instagram-alt-text/): Learn how to add Instagram alt text to your posts, plus best practices to keep your content accessible and searchable. - [Instagram Notes Explained: What the Heck Are They For?](https://blog.hootsuite.com/instagram-notes/): Instagram Notes are here, but how should you use them? Find the answers to the most frequently asked questions about using Notes. - [TikTok SEO: 12 Tipps, wie Sie Ihre Zielgruppe erreichen](https://blog.hootsuite.com/de/tiktok-seo-tipps/): TikTok SEO, was ist das? Hier finden Sie eine detaillierte Übersicht und essentielle Tipps zur Suchmaschinenoptimierung auf TikTok. - [17 trucos para aumentar la tasa de interacción de Instagram [calculadora gratuita incluida]](https://blog.hootsuite.com/es/tasa-de-interaccion-de-instagram-calculadora/): ¿Te abruman las cifras? ¡Tranquilo! Aquí te compartimos la forma más sencilla para calcular la tasa de interacción de Instagram de tu marca. - [10 Reasons You Cannot Boost on Instagram (Plus Easy Fixes)](https://blog.hootsuite.com/cannot-boost-on-instagram/): Having trouble boosting Instagram posts and Reels? These are the top 10 reasons why you might not be able to use the boost feature. - [Why Sponsored Posts Matter (And How To Get Started)](https://blog.hootsuite.com/sponsored-post/): A sponsored post is any social media post you’ve paid to promote. Whether you're a brand or a creator, we can help you get started. - [El SEO de TikTok en 5 pasos: Cómo lograr que tus videos aparezcan en las búsquedas](https://blog.hootsuite.com/es/seo-de-tiktok/): Los hashtags no son la única forma de aparecer en la página Para ti. Domina el SEO de TikTok y lleva tu contenido a más personas, con más frecuencia. - [Come programmare i Reel di Instagram in 10 facili passaggi](https://blog.hootsuite.com/it/programmare-reel-instagram/): Creare, pianificare e programmare i Reel di Instagram in anticipo è il segreto per avere un calendario editoriale sui social vincente nel 2023 - [11 Smart Ways to Use Twitter Advanced Search](https://blog.hootsuite.com/twitter-advanced-search/): Twitter advanced search is a powerful tool you can use to filter tweets by highly specific criteria. Here's how to make the most of it. - [Instagram Shopping : guide détaillé pour les marketeurs](https://blog.hootsuite.com/fr/instagram-shopping-guide-detaille/): Avec Instagram Shopping, vos clients peuvent choisir et payer les articles qui les intéressent directement depuis l'appli. - [Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)](https://blog.hootsuite.com/experiment-linkedin-pods/): I joined a LinkedIn pod so you don't have to. Here's how it helped (and hurt) my posts over the course of one week. - [26 trucos y funciones de Hootsuite que tal vez no sabías que existían](https://blog.hootsuite.com/es/trucos-de-hootsuite/): Estos trucos de Hootsuite cambiarán tu vida: te ayudarán a ahorrar tiempo, mantener el orden y administrar mejor tus redes sociales. - [Instagram Shopping von A bis Z: Ein Schritt-für-Schritt-Leitfaden für Marketer](https://blog.hootsuite.com/de/instagram-shopping-leitfaden/): Instagram Shopping ermöglicht die Auswahl und den Kauf von Produkten direkt in der App — keine Umleitung zu Eurer Website notwendig. - [Gli strumenti per il Social Media Marketing: come avere successo online](https://blog.hootsuite.com/it/strumenti-per-il-social-media-marketing/): Con questi strumenti per il social media marketing puoi automatizzare il lavoro, risparmiare tempo e rafforzare il rapporto con il pubblico. - [Comment gagner de l'argent avec TikTok en 2024 (4 stratégies testées)](https://blog.hootsuite.com/fr/gagner-argent-avec-tiktok/): Vous souhaitez monétiser votre présence sur TikTok ? Voici les meilleures stratégies pour gagner de l'argent avec TikTok. - [How To Create a Strong Social Media Advocacy Program](https://blog.hootsuite.com/social-media-advocacy-brand-advocate/): Leverage the power of social media to turn your biggest fans into brand advocates. All it takes is a strong social media advocacy strategy. - [How This Underwear Brand Won with an Anti-Black-Friday Social Campaign](https://blog.hootsuite.com/pantee-black-friday-campaign/): Sustainable underwear brand Pantee earned top-tier press coverage and doubled social engagement with a campaign against impulse buying. - [Comment obtenir plus d'abonnés sur Instagram (méthode éprouvée)](https://blog.hootsuite.com/fr/obtenir-plus-abonnes-sur-instagram/): Vous voulez obtenir plus d'abonnés sur Instagram ? Oubliez l'achat de faux abonnés et les bots... Suivez simplement nos bons conseils. - [Social media optimization in 13 easy steps](https://blog.hootsuite.com/social-media-optimization/): Social media optimization techniques can help you do what you're doing even better, from improving engagement to gaining new followers. - [What Is a UGC Creator? Follow These 5 Steps To Become One](https://blog.hootsuite.com/ugc-creator/): UGC creators make content that looks like traditional UGC — but brands will pay for the sales boosts their content can generate. - [Gli 11 Social Media Trend da tenere d'occhio](https://blog.hootsuite.com/it/trend-dei-social-media/): Per aiutarvi a fare le scelte giuste e ottenere il successo che meritate, abbiamo individuato i social media trend più importanti del 2023. - [Qu'est-ce que l'automatisation des médias sociaux ? [FAQ et outils gain de temps]](https://blog.hootsuite.com/fr/automatisation-des-medias-sociaux/): L'automatisation des médias sociaux utilise des outils logiciels pour réduire le temps consacré à des tâches qui ne nécessitent aucune intervention humaine. - [LinkedIn Analytics: Der Komplett-Leitfaden für Marketer](https://blog.hootsuite.com/de/linkedin-analytics-der-komplett-leitfaden-fuer-marketer/): So könnt Ihr LinkedIn-Daten mit LinkedIn Analytics verfolgen, messen und optimieren — und mit ein paar Zusatz-Tools noch besser werden. - [How To Make an Instagram Reels Cover That Pops [Templates]](https://blog.hootsuite.com/instagram-reels-cover/): You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates) - [Cómo ganar dinero en TikTok (4 estrategias por 2024)](https://blog.hootsuite.com/es/ganar-dinero-en-tiktok/): Aprender a ganar dinero en TikTok puede convertir tu pasatiempo en un trabajo. Aquí están quatro estrategias para aprovechar la aplicación. - [Wie man Posts für TikTok plant — auf dem Handy und auf dem Desktop (ENDLICH!)](https://blog.hootsuite.com/de/posts-fur-tiktok-plant/): Wie man Posts für TikTok plant? Wir stellen einen seriösen TikTok-Zeitplaner vor und zeigen Euch, wie man einen TikTok-Content-Kalender erstellt. - [Instagram Shopping: una guía paso a paso para especialistas en marketing](https://blog.hootsuite.com/es/instagram-shopping-guia-paso-paso/): Instagram Shopping permite a tus clientes de seleccionar y comprar productos fácilmente desde tu cuenta de Instagram. - [How to Make Money on Social Media: Tips for Brands and Creators](https://blog.hootsuite.com/how-to-make-money-on-social-media/): You can't pay bills with followers and likes. This is how to make money on social media starting right now — for creators and brands. - [Crea la tua strategia di social media marketing in 9 passaggi (incluso template)](https://blog.hootsuite.com/it/come-creare-un-piano-di-social-media-marketing-in-6-passaggi/): Scopri che cosa deve contenere un piano di Social Media Marketing e segui il nostro programma per elaborare il tuo in 6 semplici passaggi. - [Cómo programar TikToks en dispositivos móviles y de escritorio (FINALMENTE)](https://blog.hootsuite.com/es/como-programar-publicaciones-en-tiktok/): ¿Quieres saber cómo programar TikToks? Aquí te explicamos cómo usar un programador de TikTok y crear un calendario de contenido. - [Discord Emojis: How to Use Them and Add Your Own to a Server](https://blog.hootsuite.com/discord-emojis/): Custom Discord emojis are easy to create and add to your servers. Here's how to use them to make your Discord content stand out. - [How to Post a GIF on Instagram from Any Device](https://blog.hootsuite.com/how-to-post-a-gif-on-instagram/): Wondering how to post a GIF on Instagram? You're not alone. Follow these steps to share GIFs in posts or Stories. - [Comment programmer des Reels Instagram [Conseils et outils]](https://blog.hootsuite.com/fr/programmer-des-reels-instagram/): Apprenez à programmer des Reels Instagram à l’avance afin de respecter à la lettre votre calendrier de contenu sur les réseaux sociaux. - [Marketing en Instagram: La guía completa + 18 estrategias](https://blog.hootsuite.com/es/17-consejos-para-hacer-marketing-en-instagram-que-no-te-puedes-perder/): Cuando de marketing en Instagram se trata, la competencia es dura. Pero triunfar es posible. Sigue esta guía y estrategias para hacerla en grande este año. - [Wie euch ein Facebook Autoposter viel Arbeit abnimmt](https://blog.hootsuite.com/de/facebook-autoposter/): Ein Facebook Autoposter kann Routinearbeiten übernehmen und Zeit sparen. Wir zeigen euch, wie ihr den richtigen für euer Unternehmen auswählt. - [Reel Instagram: una guida semplice per le aziende](https://blog.hootsuite.com/it/reel-instagram-guida-per-aziende/): Promuovi il tuo brand, interagisci con il pubblico e raggiungi nuovi clienti con i Reel Instagram, il formato preferito della piattaforma. - [14 Fun Instagram Question Sticker Ideas for Marketers](https://blog.hootsuite.com/instagram-questions-sticker/): Instagram question stickers are the ultimate engagement power-up. These are the creative question sticker examples you’ll actually want to try. - [Verifica su TikTok: trucchi e segreti degli esperti per avere la spunta blu](https://blog.hootsuite.com/it/verifica-su-tiktok-come-avere-la-spunta-blu/): Ti stai chiedendo come ottenere la verifica su TikTok? Questi 6 segreti ti aiuteranno ad avere la spunta blu. - [Instagram Reels planen in 10 einfachen Schritten](https://blog.hootsuite.com/de/instagram-reels-planen/): So geht’s: Instagram Reels planen, erstellen und terminieren, damit Ihr Euren Social-Media-Content-Kalender im Griff habt. - [Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats)](https://blog.hootsuite.com/simon-kemp-social-media/): Scroll-stopping NEW stats on social, ads, ecommerce, and more. Get them all (and more) in the October update of the Digital 2022 Report. - [Social-Media-Marketing-Tools: der Komplett-Leitfaden](https://blog.hootsuite.com/de/social-media-marketing-tools-komplett-leitfaden/): Die besten Social-Media-Marketing-Tools: Arbeit automatisieren, Zeit sparen, Beziehungen zur Zielgruppe aufbauen und ein besserer Marketer werden! - [How to Make Money on Pinterest [7 Strategies]](https://blog.hootsuite.com/how-to-make-money-on-pinterest/): Make Pinterest your secret weapon for driving leads, sales, and growth. Learn exactly how to make money on Pinterest with these 7 strategies. - [19 stratégies marketing pour le Black Friday à essayer DÈS MAINTENANT !](https://blog.hootsuite.com/fr/strategies-marketing-pour-le-black-friday/): Voici les meilleures stratégies marketing pour le Black Friday pour aider votre business lors du premier weekend de la saison des vente. - [26 Real Estate Social Media Post Ideas to Get New Clients](https://blog.hootsuite.com/real-estate-social-media-posts/): Snap, share, sell. Wish it was that easy? Use these real estate social media posts to attract new clients (buyers and sellers). - [Instagram Reels Hacks: 15 Tricks and Hidden Features](https://blog.hootsuite.com/instagram-reels-hacks/): Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. - [How to Delete One Picture From an Instagram Carousel [5 Steps]](https://blog.hootsuite.com/how-to-delete-one-picture-from-instagram-carousel/): Found a mistake in a carousel you spent hours perfecting? You don't have to start over. Here's how to delete one picture from an Instagram carousel in 5 easy steps. - [¿Qué es BeReal? La aplicación sin filtros que es el anti-Instagram](https://blog.hootsuite.com/es/que-es-bereal-aplicacion/): Qué es BeReal, cómo funciona y por qué deberías usarla: esto es todo lo que necesitas saber sobre la nueva aplicación y red social - [Lavorare nei social media: 6 consigli infallibili per avere successo (e curriculum in regalo)](https://blog.hootsuite.com/it/lavorare-nei-social-media-consigli-pratici/): Sogni di lavorare nei social media? Qui troverai modelli, suggerimenti e corsi gratuiti online per aiutarti a realizzare il tuo sogno. - [Black Friday Marketing: 18 strategie da provare ADESSO!](https://blog.hootsuite.com/it/black-friday-marketing-strategie/): Abbiamo selezionato 18 strategie infallibili di Black Friday marketing per aiutarti a distinguerti nella folla e battere la concorrenza. - [18 Black-Friday-Marketingstrategien zum JETZT ausprobieren!](https://blog.hootsuite.com/de/black-friday-marketingstrategien/): Mit unseren 18 besten Black-Friday-Marketingstrategien stecht Ihr am Black Friday/Cyber Monday-Wochenende aus der Masse heraus. - [The Complete Guide to Using Facebook Chatbots for Business](https://blog.hootsuite.com/facebook-messenger-bots-guide/): Find out how to use Facebook Messenger bots (a.k.a. Facebook chatbots) for customer service, sales, and social commerce. - [15 Great Social Media Training Courses and Resources](https://blog.hootsuite.com/social-media-training/): Social media training courses are a great way for digital marketers to level up their skillset. Check out these great courses in 2023. - [Comment trouver un emploi dans les médias sociaux : 6 conseils d'experts](https://blog.hootsuite.com/fr/comment-trouver-un-emploi-dans-les-medias-sociaux/): Ce guide contient des modèles, des conseils et des cours en ligne gratuits pour vous aider à trouver un emploi dans les médias sociaux. - [18 estrategias de marketing para Black Friday que TIENES que probar](https://blog.hootsuite.com/es/estrategias-de-marketing-para-black-friday/): La famosa jornada se adopta cada vez más en América Latina. Conoce las mejores estrategias de marketing para Black Friday para sobresalir. - [Come ottenere più follower su Instagram [in 5 semplici passaggi]](https://blog.hootsuite.com/it/come-ottenere-piu-follower-su-instagram/): Vuoi sapere come ottenere più follower su Instagram? Non serve comprarli (sono falsi!) o utilizzare bot: basta seguire la nostra guida. - [Outils marketing pour les médias sociaux : le guide complet](https://blog.hootsuite.com/fr/outils-marketing-pour-medias-sociaux/): Les meilleurs outils marketing pour les médias sociaux automatisent vos tâches, vous font gagner du temps, et dopent vos performances. - [Cómo crear un informe de redes sociales (+ plantilla gratuita)](https://blog.hootsuite.com/es/informe-redes-sociales-plantilla/): Un informe de redes sociales es clave para probar el valor de tu plan de marketing en redes sociales. Aquí te ayudamos a hacer el tuyo. - [9 Tactics Brands Can Learn From Instagram Celebrities](https://blog.hootsuite.com/10-reasons-celebrities-are-better-at-instagram-than-brands/): It’s hard to deny that celebs are good at social. But why is that? Here are 9 tried and true tactics that brands can learn from Instagram celebrities. - [12 Ways for Social Marketers to Avoid Social Media Burnout](https://blog.hootsuite.com/ways-to-avoid-social-media-burnout/): When social is your full-time job, it's hard to get away. We've got tips to help you keep social media burnout at bay. - [How to Increase Online Sales Fast: 16 Tips to Try Right Now](https://blog.hootsuite.com/how-to-increase-online-sales/): Want to optimize and boost profit? We'll walk you through 16 easy tips designed to convert customers and increase online sales. - [Cómo programar Reels de Instagram en 10 sencillos pasos](https://blog.hootsuite.com/es/como-programar-reels-de-instagram/): Crear, planear y programar Reels de Instagram con anticipación para que puedas mantener tu calendario de contenido de redes sociales al día. - [26 free TikTok ideas for when your imagination is tapped](https://blog.hootsuite.com/tiktok-video-ideas/): Experts say you're supposed to post 1-4 times per day, so it's no wonder you may have run out of unique TikTok ideas by now. - [Pinterest SEO: 10 top tips to help expand your reach](https://blog.hootsuite.com/pinterest-seo-top-keywords/): Pinterest is more than a visual content aggregator – it’s a powerful search engine. Here's how to nail your Pinterest SEO strategy. - [What Is a Target Market (And How to Find Yours)](https://blog.hootsuite.com/target-market/): The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers. - [How to add music to your Instagram Story](https://blog.hootsuite.com/how-to-add-music-to-instagram-story/): Every story is improved with a great soundtrack. Learn how to quickly and easily add music to your Instagram Story and watch engagement soar! - [How Much Do Influencers Make in 2024?](https://blog.hootsuite.com/how-much-do-influencers-make/): Learn how much influencers make on each social media network and how to incorporate them into your marketing strategy regardless of budget. - [TikTok Business vs. Personal Accounts: How To Choose](https://blog.hootsuite.com/tiktok-business-vs-personal/): We compare the features of TikTok business vs. personal accounts to help you decide which is best for your brand. - [Social Media Live Streaming: How to Go Live on Every Network](https://blog.hootsuite.com/social-media-live-streaming/): Social media live streaming is one of the best ways to engage followers. And you don’t need any special equipment to get started. - [Wie man mehr Follower auf Instagram bekommt [in 5 einfachen Schritten]](https://blog.hootsuite.com/de/so-finden-sie-mehr-instagram-follower/): Ihr wollt wissen, wie ihr an mehr Instagram-Follower kommt? Fake-Follower und Bots bringen es nicht — haltet euch einfach an unseren Leitfaden. - [L'IA conversationnelle : définition, intérêt et recommandations](https://blog.hootsuite.com/fr/lia-conversationnelle-definition-interet-et-recommandations/): Comment utiliser l'IA conversationnelle (assistants virtuels ou chatbots qui « parlent » aux gens) pour le social commerce et le service client. - [19 app per le storie di Instagram che decuplicheranno le tue visualizzazioni](https://blog.hootsuite.com/it/app-per-le-storie-di-instagram/): Le storie di Instagram durano 24 ore, ma il loro impatto dura molto di più. Con queste app per le storie di Instagram sarai indimenticabile. - [How Brands Can Support Indigenous Communities on Social—the Right Way](https://blog.hootsuite.com/brands-support-indigenous-communities-on-social/): It's important for businesses to show up on National Day for Truth and Reconciliation. The NWAC's CEO explains how to get it right. - [L’audience pubblicitario di TikTok è + di 1 Miliardo (e altre strabilianti statistiche sui social media)](https://blog.hootsuite.com/it/statistiche-sui-social-media/): Le statistiche sui social media più in credibili. Gli ultimi dati su pubblicità, eCommerce e non solo. Scopri tutto nel Report Digitale 2022. - [Die TikTok-Werbepublikum erreicht 1,02 Milliarden Nutzer (und weitere spektakuläre Social-Media-Statistiken)](https://blog.hootsuite.com/de/simon-kemp/): Essenzielle neue Social-Media-Statistiken, Werbung, E-Commerce und mehr jetzt im der Update des Digital 2022 Reports. - [19 applications pour décupler les vues de vos stories Instagram](https://blog.hootsuite.com/fr/applications-pour-stories-instagram/): Les stories Instagram disparaissent, mais leur impact reste. Assurez-vous que les vôtres soient incontournables avec ces 19 app dédiées. - [Il momento migliore per pubblicare su Instagram [Guida Completa]](https://blog.hootsuite.com/it/quando-pubblicare-su-instagram-guida-completa/): Abbiamo analizzato più di 30.000 post di aziende grandi e piccole per trovare i momenti migliori in assoluto per pubblicare su Instagram - [How to Make YouTube Shorts: Everything You Need to Know](https://blog.hootsuite.com/youtube-shorts/): YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories. - [9 Tips and tricks to increase your YouTube engagement rate](https://blog.hootsuite.com/youtube-engagement/): When you do YouTube engagement right, you build an authentic relationship with your viewers through creating content that inspires comments and shares. - [Instagram-Chatbots im Kundenservice und Vertrieb einsetzen: So geht’s!](https://blog.hootsuite.com/de/instagram-chatbots/): Immer mehr Konversationen zwischen Kunden und Firmen erfolgen online. Automatisierte Instagram-Chatbots helfen den Umsatz zu steigern. - [Snapchat Emoji Meanings: Find Out Where You Stand](https://blog.hootsuite.com/snapchat-emoji-meanings/): Wondering why little emoji appear next to your friends' names in Snapchat? Find out what they mean in our guide to Snapchat emoji meanings. - [Wie man einen Social-Media-Job bekommt: 6 Expertentipps](https://blog.hootsuite.com/de/wie-ihr-an-einen-social-media-job-kommt/): Hier kommt alles, was ihr wissen müsst, um eine Karriere im Social Media Marketing zu starten. Templates, Tipps und kostenlose Online-Kurse. - [26 Ideas for an X (Twitter) Bio That Makes a Great First Impression](https://blog.hootsuite.com/twitter-bio-ideas/): Discover how to create a Twitter bio that makes an incredible first impression with examples from some of the absolute best on the platform. - [Experiment: What Reels Caption Length Gets the Best Engagement?](https://blog.hootsuite.com/experiment-what-reels-caption-length-gets-the-best-engagement/): We did the research so you don't have to and discovered the ideal caption length to boost engagement on your Instagram Reels. - [Cómo conseguir un trabajo en redes sociales: 6 consejos de los expertos](https://blog.hootsuite.com/es/curso-de-marketing-digital/): ¿Sueñas con tener un trabajo en redes sociales? Aquí te ofrecemos plantillas, consejos y cursos de marketing digital gratuitos para lograrlo. - [Come ottenere abbonati YouTube gratis (e senza trucchi!)](https://blog.hootsuite.com/it/ottenere-abbonati-youtube-gratis/): Scopri come convincere tutti a cliccare sul pulsante Iscriviti e ottenere abbonati YouTube reali e gratuiti utilizzando strategie consentite. - [So nutzt man X (Twitter) Analytics: der Komplett-Leitfaden für Marketer](https://blog.hootsuite.com/de/so-nutzen-sie-twitter-analytics-der-umfassende-leitfaden-fuer-marketers/): Twitter Analytics ist ein mächtiges Tool für Marketer. Man muss aber mehr als die Basics beherrschen, um die Konkurrenz zu überflügeln. - [Utilisation des Instagram Chatbots pour le service à la clientèle et le service commercial](https://blog.hootsuite.com/fr/utilisation-des-instagram-chatbots/): La messagerie automatisée en ligne est plus utile que jamais. Découvrez comment utiliser les Instagram Chatbots pour développer vos ventes. - [Why You Need LinkedIn Showcase Pages [+ Setup Guide]](https://blog.hootsuite.com/linkedin-showcase-pages/): Discover everything you need to know about LinkedIn Showcase pages and how to use them to engage your audience. - [Automatización en Instagram: ¿Vale la pena usar bots? Hicimos la prueba para darte respuesta](https://blog.hootsuite.com/es/automatizacion-de-instagram/): ¿Quieres usar bots para interactuar con otras cuentas? Aquí te contamos por qué usar este tipo de automatización en Instagram es una trampa. - [Ihr wollt Instagram-Follower kaufen? Das kommt dabei heraus!](https://blog.hootsuite.com/de/instagram-follower-kaufen/): Warum kauft jemand Instagram-Follower? Was sind die Risiken? Wir haben ein Experiment durchgeführt, um genau das herauszufinden. - [Come usare Instagram Business: una guida pratica passo passo](https://blog.hootsuite.com/it/instagram-per-le-aziende-guida-completa-per-principianti/): Tutto ciò che devi sapere su Instagram Business. Dalla creazione del tuo account aziendale all'ideazione di una strategia vincente. - [Risolto l’Algoritmo di Instagram: ecco come dare visibilità ai tuoi contenuti](https://blog.hootsuite.com/it/algoritmo-di-instagram/): L’algoritmo di Instagram impatta chiunque, specialmente i brand. Scopri tutti i fattori di ranking e come far risaltare i tuoi contenuti. - [24 Gen Z Statistics That Matter to Marketers in 2024](https://blog.hootsuite.com/gen-z-statistics/): Craft your next marketing strategy with these Gen Z statistics. Find out who they are, where they are online, and what they want from brands. - [Experiment: Does Turning Stories Into Reels Actually Work?](https://blog.hootsuite.com/experiment-instagram-reels-stories/): Instagram's making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch? - [19 Apps für Instagram Stories, die eure Aufrufe verzehnfachen](https://blog.hootsuite.com/de/instagram-stories-apps/): Instagram Stories verschwinden zwar, können aber nachhaltigen Impact haben. Diese 19 Apps für Instagram Stories sorgen dafür, dass eure auffallen. - [19 aplicaciones para Historias de Instagram que aumentarán 10 veces tus visualizaciones](https://blog.hootsuite.com/es/apps-para-historias-de-instagram/): Las Historias de Instagram desaparecen, pero su impacto puede ser duradero. Asegúrate de que las tuyas sean increíbles con estas 19 apps para historias de Instagram. - [Du chat à l’achat : faciliter les ventes grâce à un chatbot Shopify](https://blog.hootsuite.com/fr/chatbot-shopify/): Les chatbots Shopify offrent un service client sans besoin d'employé en direct. C'est comme un robot majordome, 24 h sur 24, 7 j sur 7. - [Come verificare l'account Instagram](https://blog.hootsuite.com/it/come-verificare-account-instagram/): Vuoi sapere come verificare l'account instagram? Ecco una guida in sei step che ti dice come ottenere (e mantenere) l'ambita spunta blu. - [How to Run a Smart Social Media Takeover in 7 Steps](https://blog.hootsuite.com/social-media-takeovers/): Get the most from your social media takeover with these 7 easy steps for social media collaboration success! - [How to Do That One Viral TikTok Photo Editing Hack on iPhone](https://blog.hootsuite.com/tiktok-photo-editing-hack/): This TikTok photo editing hack will take your photos from winter drab to sun kissed and glowy in 5 easy steps. - [Come fare pubblicità su Instagram: una guida in 5 passaggi per usare Instagram Ads](https://blog.hootsuite.com/it/pubblicita-su-instagram-guida-instagram-ads/): Creare annunci Instagram di successo non è affatto difficile poiché gli utenti sono già pronti a fare acquisti sulla piattaforma. - [¡La audiencia publicitaria de TikTok llega a 1,002 millones! (Y otras estadísticas impactantes)](https://blog.hootsuite.com/es/informe-digital-estadisticas-de-redes-sociales/): Las NUEVAS estadísticas de redes sociales, publicidad y e-comerce cambian las reglas del juego. Conócelas todas en nuestro Informe digital. - [9 creative ways to improve your brand awareness](https://blog.hootsuite.com/brand-awareness/): The most valuable brands are usually the most recognizable. Learn how to increase your brand awareness on social media and beyond. - [Leitfaden: In 8 Schritten zur effizienten Content-Planung für soziale Medien](https://blog.hootsuite.com/de/content-planung-fur-soziale-medien/): Content-Planung ist mehr als nur Terminplanung. Betreiben Sie Ihre Accounts wie eine gut geölte Maschine mit einem strategischen Social-Media-Content-Plan. - [TikTok Analytics (Données analytiques TikTok) : la clé pour mesurer ton succès](https://blog.hootsuite.com/fr/tiktok-analytics/): Les TikTok Analytics peuvent vous aider à orienter votre stratégie. Découvrez les contenus que préfère votre public. - [Instagram Stories per il business: la guida completa](https://blog.hootsuite.com/it/instagram-stories-guida-completa/): Impara ad usare le Storie di Instagram per il tuo business. Segui i nostri suggerimenti e usa i trucchi dei Pro per distinguerti dalla massa. - [How to Find Old Tweets: 4 Tried-And-True Methods](https://blog.hootsuite.com/search-old-tweets/): Learn how to find and delete old tweets, and easily remove dated or irrelevant content from your Twitter account. - [9 Social Media-Typen — und wie Ihr Unternehmen von jeder profitieren kann](https://blog.hootsuite.com/de/8-social-media-typen-und-wie-ihr-unternehmen-von-jedem-profitieren-kann/): Wir zeigen Ihnen 9 unterschiedliche Social Media-Typen und wie Ihr Unternehmen von jedem profitieren kann! - [Análisis de TikTok: la guía completa (y cómo medir tu éxito)](https://blog.hootsuite.com/es/analisis-de-tiktok-guia-completa/): El análisis de TikTok puede eliminar algunas conjeturas de la estrategia de contenido. Descubre qué contenido le gusta más a tu audiencia. - [2024 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More](https://blog.hootsuite.com/instagram-reel-size-length/): Need a refresher on Instagram Reel sizes? We've got the details on frame sizes, compression sizes, ratios, lengths, and more. - [Instagram Reels Algorithm: Everything You Need to Know](https://blog.hootsuite.com/instagram-reels-algorithm/): Here’s how the Instagram Reels algorithm works in 2022, and what you can do to make the not-so-secret recipe work to your advantage. - [Der TikTok Analytics Komplett-Leitfaden](https://blog.hootsuite.com/de/tiktok-analytics-komplett-leitfaden/): TikTok Analytics hilft eurer Content-Strategie auf die Sprünge. Was kommt bei eurer Zielgruppe an, und was nicht? - [TikTok Analytics: la guida completa per misurare il tuo successo](https://blog.hootsuite.com/it/tiktok-analytics-guida-alle-analitiche-di-tiktok/): Con TikTok analytics puoi migliorare la strategia dei tuoi contenuti. Scopri cosa piace di più al tuo pubblico e fai crescere il tuo business. - [How To Search on TikTok for Just About Anything](https://blog.hootsuite.com/how-to-search-on-tiktok/): It's time to venture beyond your FYP. We'll show you how to search on TikTok to find accounts, sounds, effects, and more. - [Create a Customer Experience Strategy [FREE TEMPLATE]](https://blog.hootsuite.com/customer-experience-strategy/): This step-by-step template makes it easy to deliver a well-laid-out customer experience strategy that can give you planned, targeted growth. - [How to Add Multiple Photos to an Instagram Story [3 Ways]](https://blog.hootsuite.com/how-to-add-multiple-photos-to-an-instagram-story/): Sometimes a single photo just won’t cut it. You need to know how to add multiple photos to an Instagram Story. - [Publicidad en Twitter: Una guía de 7 pasos para crear tus anuncios](https://blog.hootsuite.com/es/publicidad-en-twitter/): Esta guía de publicidad en Twitter te enseñará cómo crear y optimizar tus anuncios en Twitter: desde configurar tu cuenta hasta crear tu primera campaña. - [What is Social Commerce and Why Should Your Brand Care?](https://blog.hootsuite.com/social-commerce/): Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media. - [Twitter Analytics: la guida completa per chi fa marketing sui social](https://blog.hootsuite.com/it/twitter-analytics-guida-completa/): Twitter Analytics è uno strumento fondamentale per ogni social media marketer. Conoscilo a fondo per avere un vantaggio sui tuoi concorrenti. - [LinkedIn post boosting: Pay a little, get a lot (more views)](https://blog.hootsuite.com/linkedin-post-boosting/): No one achieves greatness alone. Want to amp up the reach on your latest LinkedIn post? Time to try LinkedIn post boosting. - [9 tipos de redes sociales y cómo aprovecharlas para tu negocio](https://blog.hootsuite.com/es/8-tipos-de-redes-sociales/): Para ayudarte a distinguir entre los distintos tipos de redes sociales, hemos destacado las capacidades principales de los diferentes servicios en línea. - [So nutzen Sie Twitter für Unternehmen: ein Praxisleitfaden](https://blog.hootsuite.com/de/twitter-fur-unternehmen-praxisleitfaden/): Erfahren Sie hier, wie Sie Twitter für Unternehmen nutzen können, um Ihr Unternehmen erfolgreich zu bewerben und eine engagierte Community aufzubauen. - [X (Twitter) Analytics : le guide ultime pour les entreprises](https://blog.hootsuite.com/fr/twitter-analytics/): Twitter Analytics est un outil précieux pour les marketeurs des médias sociaux. Apprende à le maîtriser pour prendre l'ascendant sur tes concurrents. - [Ventas en Instagram: la guía completa](https://blog.hootsuite.com/es/ventas-en-instagram-guia-completa/): Instagram es una de las mejores herramientas para impulsar el comercio electrónico. Aquí todo lo que debes saber sobre las ventas en Instagram. - [Experiment: Instagram SEO vs Hashtags](https://blog.hootsuite.com/experiment-instagram-seo-vs-hashtags/): Are Instagram hashtags still the key to discoverability in 2022, or has SEO taken over? We've tested the waters and the results are in... - [How to Go Live on TikTok (With or Without 1,000 Followers)](https://blog.hootsuite.com/how-to-go-live-on-tiktok/): How to go live on TikTok and promote your live stream. Plus learn about common TikTok live mistakes and how you can avoid them. - [How to Unlock and Use TikTok’s Secret Emojis [FULL LIST]](https://blog.hootsuite.com/tiktok-secret-emojis/): Did you know that there are 46 secret TikTok emojis? We'll teach you how to find them and when to use them in your comments and captions. - [How to Make a TikTok Video: Everything You Need to Know](https://blog.hootsuite.com/how-to-make-a-tiktok/): Here are all the steps and tools you’ll need to make a viral-worthy first video on TikTok and make sure your debut is anything but cringe. - [Image Copyright on Social Media: Everything You Need to Know](https://blog.hootsuite.com/understanding-image-copyright/): There can be serious consequences for posting an image to social media without the right permissions. Find out how to reshare images legally. - [Come usare TikTok per il business: una guida passo a passo](https://blog.hootsuite.com/it/come-usare-tiktok-business-guida/): TikTok non è solo una piattaforma per video comici o balletti casalinghi. Scopriamo TikTok business e le opportunità interessanti che offre. - [20 Ideen für Instagram-Posts, die das Engagement fördern](https://blog.hootsuite.com/de/ideen-fur-instagram-posts/): Wirklich gute Ideen für Instagram-Posts promoten Ihre Marke, sprechen Ihre Follower an und animieren zum Teilen. - [130+ Social Media Acronyms Every Marketer Should Know](https://blog.hootsuite.com/social-media-acronyms/): Our comprehensive list of the latest social media acronyms will help you become fluent in internet language and keep you in the know. - [Las marcas social-first son el futuro, te explicamos por qué](https://blog.hootsuite.com/es/las-marcas-social-first-son-el-futuro/): Brilla siendo en todos los puntos de contacto de tu marca igual que en las redes sociales. Únete al social-first. (Confía en nosotros: ¡funciona!). - [I brand social-first sono il futuro: ecco perché](https://blog.hootsuite.com/it/i-brand-social-first-sono-il-futuro-ecco-perche/): Strano ma vero: è possibile battere la concorrenza trasformando il proprio "brand sui social"... nel proprio "brand ovunque" (e funziona). - [Warum Social-First-Marken die Zukunft sind](https://blog.hootsuite.com/de/warum-social-first-marken-die-zukunft-sind/): Marken, die sich komplett auf Social Media ausrichten, verschaffen sich einen deutlichen Vorsprung vor der Konkurrenz. (Vertraut uns, es funktioniert.) - [Les marques tournées vers les médias sociaux sont l'avenir. Voici pourquoi](https://blog.hootsuite.com/fr/les-marques-tournees-vers-les-medias-sociaux-sont-lavenir/): Accroche : prenez l'avantage sur vos concurrents en misant tout sur les médias sociaux. (Promis, juré, vous ne le regretterez pas. - [Social-Led Brands Are the Future—Here’s Why](https://blog.hootsuite.com/social-led-brands-are-the-future/): Spicy take: You can edge out the competition by making your brand on social… your whole brand. (Trust us, it works.) - [How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers](https://blog.hootsuite.com/nanoinfluencer/): Learn how to become a nanoinfluencer and why brands are turning to niche content creators as their marketing secret weapons. - [Quanto costa la pubblicità su Facebook? (Benchmark)](https://blog.hootsuite.com/it/quanto-costano-gli-annunci-su-facebook/): Quanto costa la pubblicità su Facebook? Abbiamo analizzato + $636M in Ads per rispondere. Ecco le risposta, e come far fruttare il tuo budget. - [Instagram Promotion: Wie Sie einen Instagram-Post bewerben (Profi-Tipps)](https://blog.hootsuite.com/de/bessere-instagram-performance/): Was ist Instagram Promotion? Wenn Sie dafür zahlen, dass ein Post Nutzern außerhalb Ihrer Fangemeinde gezeigt wird! - [How to Make Stunning Social Media Graphics Even if You’re Not an Artist](https://blog.hootsuite.com/social-media-graphics/): Not every social media manager is a pro graphic designer. Here are tips and tools to help you fool your followers into thinking you are one. - [Instagram Videogrößen, -dimensionen und -formate](https://blog.hootsuite.com/de/instagram-videogroessen-dimensionen-und-formate/): Alles, was Sie über die neuesten Änderungen bei Instagram Videogrößen, -dimensionen und -formaten für Reels, Stories und mehr wissen müssen. - [Promoción en Instagram: cómo impulsar una publicación (guía y consejos)](https://blog.hootsuite.com/es/promocion-instagram-como-impulsar-una-publicacion-guia/): ¿Qué es la promoción en Instagram? Es cuando pagas por promocionar (o impulsar) una publicación para llegar a usuarios más allá de tus propios seguidores. - [24 idee di business su Instagram per aspiranti imprenditori digitali](https://blog.hootsuite.com/it/idee-di-business-su-instagram/): Guadagnare online è molto facile. Ma esistono tante possibili idee di business su Instagram che non è sempre facile scegliere la migliore. - [How to Make a GIF (iPhone, Android, Photoshop and More)](https://blog.hootsuite.com/how-to-make-gif/): Learn how to create a GIF to create eye-catching ads, or to connect with your followers through relatable moments from pop culture. - [¿Qué es el comercio social y por qué es importante para tu marca?](https://blog.hootsuite.com/es/comercio-social/): El comercio social sucede cuando los expertos en marketing toman lo mejor del comercio electrónico y lo combinan con las redes sociales. - [Wie Sie (wirklich) an kostenlose YouTube-Abonnenten kommen](https://blog.hootsuite.com/de/youtube-abonnenten/): Mehr kostenlose YouTube-Abonnenten zu gewinnen, ist die beste Methode um Ihre Reichweite auf der zweitgrößten Website der Welt zu maximieren. - [Hashtag di Instagram: la guida definitiva](https://blog.hootsuite.com/it/hashtag-di-instagram/): Gli hashtag di Instagram possono valorizzare o rovinare la tua strategia Instagram. Impara ad usarli e i tuoi post verranno visti da tutti! - [Cómo saber el tamaño de los vídeos en Instagram](https://blog.hootsuite.com/es/tamano-de-los-videos-en-instagram/): Te explicamos los últimos cambios en las dimensiones, formatos y tamaños de los vídeos en Instagram para Reels, Historias y más. - [All You Need to Know About Instagram Creator Accounts](https://blog.hootsuite.com/instagram-creator-account/): What makes an Instagram creator account different from a business profile? They're pretty similar, but there are a few key differences. - [Facebook Messenger : le guide complet pour les entreprises](https://blog.hootsuite.com/fr/facebook-messenger-guide-pour-entreprises/): Grâce à Facebook Messenger, les marques peuvent échanger avec leurs clients partout dans le monde. Suivez le guide ! - [Facebook Messenger für Unternehmen: Der Komplett-leitfaden](https://blog.hootsuite.com/de/facebook-messenger-komplettleitfaden-fuer-unternehmen/): Facebook Messenger ist eine der wichtigsten Messaging-Apps für Marken, um mit Kunden weltweit in Kontakt zu treten. So nutzen Sie das Tool richtig. - [How to Set Up a Facebook Shop to Sell More Products](https://blog.hootsuite.com/facebook-shops/): Setting up a Facebook shop means you can sell merchandise without the hassle of designing and paying for a website. - [How Hootsuite Grew Our TikTok Following to 11.8K in Only 10 Months](https://blog.hootsuite.com/how-hootsuite-grew-our-tiktok-following/): In less than a year, Hootsuite worked our way up from zero to more than 11,000 TikTok followers. This is what we learned along the way. - [12 sites to find free Creative Commons music for videos](https://blog.hootsuite.com/creative-commons-music-resources/): Learn about audio copyright and where you can find creative commons music for your social media videos so you don't get sued. - [How to Create an Influencer Media Kit in 5 Steps [TEMPLATE]](https://blog.hootsuite.com/influencer-media-kit/): A strong influencer media kit will help you highlight your strengths and land more brand deals. Learn how to make one in just 5 steps. - [8 Tips for a flawless Instagram takeover](https://blog.hootsuite.com/instagram-takeover/): Instagram takeovers can be a great tool for both brands and creators. Here's how to make sure your takeover goes off without a hitch. - [19 Facebook Tricks and Tips You Need To Know [2024]](https://blog.hootsuite.com/facebook-tricks/): Level up on social with these Facebook tricks that save you time, give you an edge on your competitors, and improve your overall performance. - [Cómo conseguir seguidores en Twitter: 30 trucos y consejos](https://blog.hootsuite.com/es/mas-seguidores-en-twitter/): Toda marca o empresa en Twitter desea más seguidores. Pero, ¿cómo lograrlo? Descubre cómo conseguir seguidores en Twitter con estos 30 consejos simples. - [Live Tweet Like a Pro: Tips + Examples for Your Next Event](https://blog.hootsuite.com/how-to-live-tweet/): A successful live tweet makes any event feel more interactive. Here's how to use Twitter to draw attention in real time. - [Cómo usar WhatsApp para la Atención al Cliente: 9 consejos](https://blog.hootsuite.com/es/whatsapp-para-la-atencion-al-cliente/): Desde actualizar pedidos hasta brindar experiencias de compra personalizadas: descubre cómo utilizar WhatsApp para la atención al cliente. - [26 Instagram Geschäftsideen für angehende Insta-Unternehmer](https://blog.hootsuite.com/de/instagram-geschaeftsideen/): Noch nie war es so leicht Geschäfte auf Instagram zu machen. Aber bei der Fülle an Geschäftsideen für Instagram haben Sie die Qual der Wahl. - [Come vendere su Instagram: la guida per avere successo](https://blog.hootsuite.com/it/come-vendere-su-instagram-guida/): Vuoi mettere i tuoi prodotti davanti agli occhi di tutti? Aprire un negozio su Instagram è facile e gratuito! Impara a vendere su Instagram. - [26 idées de business sur Instagram pour les apprentis entrepreneurs](https://blog.hootsuite.com/fr/idees-de-business-sur-instagram/): Ce ne sont pas les idées de business sur Instagram qui manquent ! Et c'est finalement là toute la difficulté : comment faire le bon choix ? - [Experiment: Should You Share Facebook Reels?](https://blog.hootsuite.com/experiment-should-you-share-facebook-reels/): If you're already posting Instagram Reels, you've probably wondered if you should toggle "Recommend on Facebook". But is it worth it? - [28 Daily hashtags to help improve engagement [CHEATSHEET]](https://blog.hootsuite.com/daily-hashtags/): Daily hashtags are always trending. If you're ready to join the conversation, we've got the top hashtags for every day of the week. - [How to get more share of voice on social media](https://blog.hootsuite.com/share-of-voice/): Your online visibility isn't just determined by how often you post. Social share of voice accounts for how much people post about you. - [Cómo usar Snapchat: Una guía para principiantes](https://blog.hootsuite.com/es/como-usar-snapchat-guia/): Cómo usar Snapchat? En esta guía obtendrás toda la información necesaria para comenzar a usar la aplicación como profesional. - [Anuncios en YouTube: la guía completa para expertos en marketing](https://blog.hootsuite.com/es/guia-publicidad-de-youtube/): Crear anuncios en YouTube es un arte y una ciencia. Conoce todo lo necesario para maximizar tus esfuerzos publicitarios en la plataforma. - [So setzen Sie WhatsApp im Kundenservice ein: 9 Tipps](https://blog.hootsuite.com/de/whatsapp-im-kundenservice/): Von einfachen Auftragsaktualisierungen bis hin zu personalisierten One-to-One-Kauferlebnissen — so nutzen Sie WhatsApp im Kundenservice. - [Cómo usar Instagram Live (sin morir en el intento)](https://blog.hootsuite.com/es/como-usar-instagram-live/): ¿La sola idea de transmitir en Instagram Live hace que te suden las manos? Checa nuestra guía para hacer videos en vivo sin estrés. - [12+ Creative Social Media Contest Ideas and Examples (Templates)](https://blog.hootsuite.com/social-media-contest/): A little inspiration goes a long way when it comes to brainstorming social media contest ideas, whether they're for getting followers or leads. - [Facebook Messenger Bot : le guide complet pour les entreprises](https://blog.hootsuite.com/fr/facebook-messenger-bot-guide-pour-entreprises/): Découvrez le Facebook Messenger Bot, ou chatbot Facebook, votre meilleur allié pour le service client et le social commerce. - [Wie Sie Facebook Messenger Bots geschäftlich nutzen können—der Komplettleitfaden](https://blog.hootsuite.com/de/facebook-messenger-bots-leitfaden/): Erfahren Sie, wie Sie Facebook Messenger Bots (auch als Facebook Chatbots bezeichnet) im Kundenservice und Social Commerce nutzen können. - [Account multipli su Instagram: come crearli e gestirli (senza disperarsi)](https://blog.hootsuite.com/it/come-gestire-account-multipli-su-instagram/): Creare e gestire account multipli su Instagram può far paura. Questa mini-guida -a prova d'errore- ti spiega come fare, passo dopo passo. - [Wie Sie einen YouTube-Kanal einrichten, um Ihre Markenbekanntheit auszubauen und Geld zu verdienen](https://blog.hootsuite.com/de/youtube-kanal-starten-in-14-tagen/): Ein Youtube-Kanal einrichten scheint schwieriger zu sein als andere soziale Netzwerke. Aber das stimmt nicht. - [YouTube Analytics: Cómo usar tus estadísticas para hacer crecer tu canal](https://blog.hootsuite.com/es/youtube-analytics/): Monitorear tus datos de YouTube Analytics es básico para tu estrategia de marketing en YouTube. Descubre cómo usar esta info para hacer crecer tu canal. - [Brand Pitch Guide for Creators: Deck and Email Templates](https://blog.hootsuite.com/brand-pitch/): You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck. - [Storie in evidenza di Instagram: come personalizzare le icone](https://blog.hootsuite.com/it/storie-in-evidenza-instagram-personalizzare-icone/): Scopri come creare le copertine per le storie in evidenza di Instagram e mostrare i tuoi contenuti migliori. E scarica gratis 40 icone professionali - [23 Estadísticas de YouTube esenciales para este año](https://blog.hootsuite.com/es/estadisticas-de-youtube/): Estas son las 23 estadísticas de YouTube más importantes que los expertos en marketing deben conocer. ¡Algunas son sorprendentes! - [How to Use TikTok: Beginners Start Here](https://blog.hootsuite.com/how-to-use-tiktok/): Find out how to use TikTok, from setting up an account and navigating the platform to using the app's most popular editing features. - [How to Use TikTok on Desktop (PC or Mac)](https://blog.hootsuite.com/tiktok-desktop/): Learn how to upload and post TikToks, manage notifications, download videos, and more in this guide to using TikTok on desktop. - [15 Unique Instagram Reels Ideas for Your Business](https://blog.hootsuite.com/instagram-reels-ideas/): Need Instagram Reels ideas but find video content a little overwhelming? Here are the tips (and hooks) you'll need to get started. - [18 der besten Instagram Apps für Marken](https://blog.hootsuite.com/de/instagram-apps-fuer-unternehmen/): Das richtige Tool ist entscheidend. Diese Instagram-Apps können Ihnen helfen, die Qualität Ihrer Posts zu verbessern—und Zeit zu sparen. - [Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened](https://blog.hootsuite.com/experiment-spark-ads/): TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect? - [23 ideas de negocios en Instagram para emprendedores](https://blog.hootsuite.com/es/ideas-de-negocios-en-instagram-para-emprendedores/): ¿Has estado considerando emprender en Instagram? ¡Con estas ideas de negocios en Instagram podrías comenzar ya mismo! - [How to Use Instagram Live (No Sweating or Crying)](https://blog.hootsuite.com/instagram-live/): Does the thought of going live on Instagram strike fear in your heart? Check out our tips for a stress-free livestream. - [How To Get More Likes on Facebook: 8 Easy Tips](https://blog.hootsuite.com/how-to-get-more-likes-on-facebook/): Facebook likes tell the algorithm (and your audience) that your content is worth sharing. Here are 8 tips to get more likes on Facebook. - [Cómo usar Facebook Live: una guía paso a paso](https://blog.hootsuite.com/es/facebook-live/): Facebook Live es una gran herramienta para conectar con tu audiencia y caerle bien al algoritmo. Pero hay que saber cómo entrarle para tener éxito. - [What Happens When You Spend $100 to Promote an Instagram Post (Experiment)](https://blog.hootsuite.com/experiment-instagram-post-promotion/): Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us. - [TikTok tricks : 10 astuces incontournables pour les débutants](https://blog.hootsuite.com/fr/tiktok-tricks-astuces-pour-debutants/): Comment sortir du lot sur la page Pour toi de TikTok ? Avec du contenu unique et percutant. Voici quelques TikTok tricks pour y parvenir. - [Diese 10 TikTok-Tricks müssen Sie kennen (Anfänger aufgepasst!)](https://blog.hootsuite.com/de/tiktok-tricks-muessen-sie-kennen/): Lernen Sie die TikTok-Tricks kennen, mit denen Sie sich auf der „Für Dich“-Seite durch einzigartigen und ansprechenden Content abheben. - [22 Facebook Ad Examples to Inspire Your Next Campaign](https://blog.hootsuite.com/facebook-ad-examples/): A list of some of the best Facebook ad examples from 2022, complete with a breakdown of what you can learn from them to create your own winning ads. - [How to Use a Shopify Chatbot to Make Sales Easier](https://blog.hootsuite.com/shopify-chatbot/): Shopify chatbots allow you to offer customer service for your Shopify store without a live agent. It's like having a 24/7 robot butler. - [Hootsuite Hacks: 24 Tricks and Features You Probably Didn’t Know About](https://blog.hootsuite.com/hootsuite-tips/): These Hootsuite hacks will help you save time, stay organized, and manage social media better—that is, they'll change your life forever. - [Taux d'engagement sur TikTok : petit outil de calcul et 5 astuces pour booster vos performances](https://blog.hootsuite.com/fr/taux-de-engagement-sur-tiktok/): Calculez en toute simplicité votre taux d'engagement sur TikTok et dopez vos performances sur l'application la plus populaire de la planète. - [Ein nutzerfreundlicher TikTok Engagement Kalkulator (+ 5 Tipps für mehr Engagement)](https://blog.hootsuite.com/de/tiktok-engagement-kalkulator/): Nutzen Sie unseren einfachen TikTok-Engagement-Kalkulator und entdecken Sie, wie Sie die Performance auf der weltweit beliebtesten App steigern können. - [What Happens When You Buy Instagram Followers](https://blog.hootsuite.com/buy-instagram-followers-experiment/): Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out. - [Bots para Facebook Messenger: la guía completa para tu empresa](https://blog.hootsuite.com/es/bots-de-facebook-messenger/): Descubre cómo usar bots para Facebook Messenger (chatbots) para optimizar la atención al cliente y el comercio en redes sociales. - [Comment publier sur Instagram depuis un PC ou un Mac (3 méthodes)](https://blog.hootsuite.com/fr/publier-sur-instagram-depuis-ordinateur-pc-mac/): Publier sur Instagram depuis un PC ou un Mac pour gagner à la fois en temps et en flexibilité. Qui ne le souhaiterait pas ? - [Vom Desktop auf Instagram posten: So geht’s (3 Methoden via PC oder Mac)](https://blog.hootsuite.com/de/vom-desktop-auf-instagram-posten/): Zeit sparen und flexibler sein: So posten Sie vom desktop auf Instagram. (Welcher Social-Media-Manager wünscht sich das nicht?) - [Comment rédiger une biographie Instagram parfaite : idées, astuces et exemples](https://blog.hootsuite.com/fr/comment-rediger-une-biographie-instagram/): Découvrez comment créez et rédiger une biographie Instagram parfaite grâce à nos conseils, astuces et idées. - [Facebook Messenger: La guía completa para empresas](https://blog.hootsuite.com/es/facebook-messenger-para-empresas/): Facebook Messenger es una de las aplicaciones de mensajería más importantes que usan las marcas para conectar con sus clientes en todo el mundo. - [20 idées de post Instagram pour doper l'engagement](https://blog.hootsuite.com/fr/idees-de-post-instagram/): Ces idées de post Instagram vous aideront à promouvoir votre marque, impliquer vos abonnés et favoriser les partages de vos contenus. - [Tasa de interacción de TikTok: cómo calcularla y trucos para mejorarla](https://blog.hootsuite.com/es/tiktok-engagement-rate-calculadora/): Utiliza nuestra calculadora de engagement de TikTok y descubre la manera de aumentar tu rendimiento en la aplicación más popular del mundo. - [Snapchat for Business: The Ultimate Marketing Guide](https://blog.hootsuite.com/snapchat-for-business-guide/): If your business wants to connect with people under the age of 35, Snapchat is the place to be. Learn these essential Snapchat business tips. - [Ideas para Instagram: 19 publicaciones que harán crecer tu negocio](https://blog.hootsuite.com/es/ideas-para-instagram/): Tener buenas ideas para Instagram puede hacer una gran diferencia en las interacciones con tu audiencia y el crecimiento de tu negocio. - [HR Scams Are All Over Social—How to Make Sure That Job Offer's Real](https://blog.hootsuite.com/social-media-hr-scams/): HR impersonators are scamming potential job candidates through platforms like LinkedIn and via 1:1 messaging. Find out how to spot the signs. - [Snapchat Insights: How to Use the Analytics Tool (And What to Track)](https://blog.hootsuite.com/snapchat-analytics/): Snapchat analytics or Insights helps you understand and prove the effectiveness of using Snapchat to grow your business. - [Instagram Monetization: A Complete Guide for Creators and Influencers](https://blog.hootsuite.com/instagram-monetization/): Follow this step-by-step process to monetize your Instagram and start earning a living as a professional creator — today. - [Acheter des abonnés TikTok, une bonne idée ? Nous avons testé pour vous](https://blog.hootsuite.com/fr/acheter-abonnes-tiktok/): Et pourquoi ne pas acheter des abonnés TikTok ? Pour répondre à la question, nous nous sommes livrés à une expérience. Les résultats nous ont surpris! - [What Is Substack and How Does It Work?](https://blog.hootsuite.com/what-is-substack/): "What is Substack" is a question with a deceptively simple answer. Yes, it's an email newsletter platform. But it's also much more than that. - [42 estadísticas de Instagram relevantes para tu negocio](https://blog.hootsuite.com/es/lista-completa-de-estadisticas-de-instagram/): Instagram experimentó un crecimiento enorme. Estas estadísticas de Instagram demuestran lo valiosa que es la red social para tu negocio. - [10 trucos de TikTok que necesitas conocer (si eres principiante, ¡comienza aquí!)](https://blog.hootsuite.com/es/trucos-de-tiktok/): Conoce los trucos de TikTok que te ayudarán a destacar en la página Para ti con contenido único y atractivo. - [Sie wollen TikTok-Follower kaufen? Hier erfahren Sie, was passiert, wenn Sie das tun](https://blog.hootsuite.com/de/tiktok-follower-kaufen/): Lohnt es sich, TikTok-Follower zu kaufen? Wir haben ein Experiment mit überraschenden Ergebnissen gemacht. Neugierig? - [TikTok Entreprise : guide d'utilisation détaillé](https://blog.hootsuite.com/fr/tiktok-entreprise-guide-dutilisation/): Découvrez comment créer un compte TikTok Entreprise et mettre en place une stratégie performante sur cette plateforme : près d'un milliard d'utilisateurs vous y attendent. - [How Long Should a Social Media Video Be? Tips for Every Network](https://blog.hootsuite.com/social-media-video-length/): How long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. - [¿Quieres comprar seguidores de TikTok? Esto es lo que pasa si lo haces](https://blog.hootsuite.com/es/comprar-seguidores-de-tiktok/): ¿Vale la pena comprar seguidores de TikTok? Hicimos un experimento para descubrirlo. Los resultados te sorprenderán tanto como a nosotros. - [A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)](https://blog.hootsuite.com/tiktok-engagement/): Use our simple TikTok engagement calculator and find ways to boost your performance on the world’s most popular app. - [So nutzen Sie TikTok for Business: eine Schritt-für-Schritt-Anleitung](https://blog.hootsuite.com/de/tiktok-for-business/): Wie Sie einen TikTok for Business Account einrichten und eine erfolgreiche Strategie für diese Plattform mit einer Milliarde aktiver Nutzer entwickeln. - [Experiment: Does the 7-Second TikTok Challenge Actually Work?](https://blog.hootsuite.com/experiment-7-second-tiktok-challenge/): TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long. - [Social Media Marketing for Retail Brands: 5 Essential Tips](https://blog.hootsuite.com/social-media-marketing-for-retail-brands/): Social media marketing can benefit retail brands at every stage of the sales funnel. Find out how to start selling and building relationships with your customers on social. - [Auf TikTok kostenlos an Follower kommen: 11 Top-Tipps](https://blog.hootsuite.com/de/wie-sie-an-tiktok-follower-kommen/): Lassen Sie sich nicht von Websites täuschen, die Ihnen „echte“ TikTok-Follower verkaufen wollen. So kommen Sie auf die ehrliche Art an TikTok-Follower! - [¿Quieres comprar seguidores en Instagram? Esto es lo que pasa cuando lo haces](https://blog.hootsuite.com/es/comprar-seguidores-en-instagram/): ¿Por qué la gente compra seguidores en Instagram? ¿Vale la pena? ¿Cuáles son los riesgos? Hicimos un experimento para tener las respuestas. - [Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More](https://blog.hootsuite.com/hootsuite-product-updates-q1-2022/): There's a lot of new stuff coming to Hootsuite in Q1 2022. Get a sneak peek of all the things we just couldn't wait to share with you. - [How to Edit Instagram Photos Like a Pro](https://blog.hootsuite.com/how-to-edit-instagram-photos/): You don’t need to be a professional photographer to produce stunning images. Learn how to edit Instagram photos to grow your following. - [Facebook Marketplace: 5 ventajas de utilizarlo para tu empresa](https://blog.hootsuite.com/es/vender-en-facebook-marketplace/): Cualquier persona puede comprar y vender en Facebook Marketplace, pero ¿puede un negocio aprovechar esta herramienta? ¡Vamos a averiguarlo! - [20 Instagram Post Ideas to Boost Engagement](https://blog.hootsuite.com/instagram-post-ideas/): Great Instagram post ideas should promote your brand, engage your followers, and be hard to resist sharing with others. - [How to Hide Likes on Instagram (and Why It’s Even an Option)](https://blog.hootsuite.com/how-to-hide-likes-on-instagram/): Instagram lets users choose whether or not they want to see likes on the platform. Learn how to hide likes on Instagram and find out why it's an option. - [Cómo usar TikTok para empresas: una guía paso a paso](https://blog.hootsuite.com/es/como-usar-tiktok-para-empresa/): Aprende a configurar una cuenta de TikTok para empresa y crea una estrategia ganadora en la plataforma de los mil millones de usuarios. - [The Beginner's Guide to A/B Testing on Social Media](https://blog.hootsuite.com/social-media-ab-testing/): Social media A/B testing is possible in real time, allowing you to refine your content marketing and advertising strategies on the fly. - [YouTube Manager prognostiziert: Creators haben eine große Zukunft auf der Plattform](https://blog.hootsuite.com/de/youtube-manager-prognostiziert-creators-haben-eine-grosse-zukunft-auf-der-plattform/): Jamie Byrne, YouTube Senior Director of Creator Partnerships, kennt das Creator-Business in- und auswendig. Im Interview verrät er uns, was kommt. - [Un ejecutivo de YouTube predice la evolución de los creadores en la plataforma](https://blog.hootsuite.com/es/ejecutivo-youtube-predice-evolucion-de-creadores-en-youtube/): Jamie Byrne, senior director de Creator Partnerships de YouTube nos cuente la evolución de los creadores en YouTube - [L’avenir des créateurs sur YouTube : un dirigeant de la plateforme nous fait part de ses prédictions](https://blog.hootsuite.com/fr/lavenir-des-createurs-sur-youtube-predictions-par-un-dirigeant-youtube/): Jamie Byrne, directeur des partenariats avec les créateurs chez YouTube, a accepté de nous dévoiler sa vision de l'avenir du secteur. - [How to Use Facebook Groups to Grow Your Business and Engage Customers](https://blog.hootsuite.com/facebook-groups-business/): Facebook Groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support. - [Experiment: Does Adding Links to Your Instagram Stories Ruin Engagement?](https://blog.hootsuite.com/adding-links-instagram-stories-ruin-engagement/): As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping. - [Social Media Data Collection: Why and How You Should Do It](https://blog.hootsuite.com/social-media-data-collection/): Social media marketing is most effective when your goals and plans are based on real data. Find out how to collect and use social media data to your advantage. - [Wie man TikTok nutzt für Einsteiger](https://blog.hootsuite.com/de/wie-man-tiktok-nutzt/): Lernen Sie, wie man TikTok nutzt: vom Set-up eines Accounts zur Navigation auf der Plattform und Nutzung der beliebtesten Bearbeitungsfunktionen der App. - [Comment utiliser TikTok : les débutants commencent ici](https://blog.hootsuite.com/fr/comment-utiliser-tiktok-guide-pour-commencer/): Decouvrez comment utiliser TikTok, de la création d'un compte à la présentation de ses fonctions de montage les plus populaires. - [Cómo publicar en Instagram desde tu PC o Mac (3 métodos)](https://blog.hootsuite.com/es/como-publicar-en-instagram-desde-computadora/): Publicar en Instagram desde tu computadora (PC o Mac) te ayuda a ahorrar tiempo y tener más flexibilidad. ¿Quién no querría eso? - [Experiment: Can Post Timing Improve Your Instagram Engagement?](https://blog.hootsuite.com/experiment-post-timing-instagram-engagement/): The beginning of a new year is a good time to experiment with changing up the timing of your posts, as your followers' habits may have changed. - [A guide to cross-posting on social media (without looking spammy)](https://blog.hootsuite.com/cross-promote-social-media/): Cross-posting sounds simple: sharing similar content on different networks. How tricky can it be? But if you do it wrong you could look bad. - [Cómo usar TikTok: Los principiantes empiezan aquí](https://blog.hootsuite.com/es/como-usar-tiktok/): Descubre cómo usar TikTok, desde crear una cuenta y explorar la plataforma hasta cómo utilizar las funciones de edición más populares de la app. - [Contenu naturel ou payé sur les réseaux sociaux : comment intégrer les deux dans votre stratégie](https://blog.hootsuite.com/fr/contenu-naturel-ou-paye-sur-les-reseaux-sociaux/): Vous hésitez entre contenu naturel ou payé sur les réseaux sociaux ? Notre conseil : utilisez un peu des deux. - [Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More](https://blog.hootsuite.com/hootsuite-product-updates-q4-2021/): There's a lot of new stuff coming to Hootsuite in Q4 2021. Get a sneak peek of all the things we just couldn't wait to share with you. - [Experiment: How Many Instagram Hashtags Should You REALLY Use?](https://blog.hootsuite.com/experiment-instagram-hashtags/): Will adding more hashtags to your Instagram posts help you reach more people? Or is 3-5 hashtags per post the sweet spot? - [Légendes sur Instagram qui poussent les gens à agir (et acheter vos produits)](https://blog.hootsuite.com/fr/legendes-sur-instagram/): Nous avons interrogé des experts qui rédigent des légendes sur Instagram qui poussent réellement les gens à agir - et à acheter leurs produits. - [29 ejemplos de publicaciones creativas en Instagram para inspirar tu próxima campaña](https://blog.hootsuite.com/es/ejemplos-de-publicaciones-en-instagram/): Para inspirarte y ayudarte a crear tus campañas, elegimos 29 ejemplos de publicaciones en Instagram muy creativas. ¡Chécalos, y ponte a crear las tuyas! - [Social media marketing organico e a pagamento: come integrare entrambi nella tua strategia](https://blog.hootsuite.com/it/social-media-marketing-organico-e-a-pagamento/): Non sai scegliere tra social media marketing organico e a pagamento? La soluzione te la diamo noi: servono entrambi. - [How to Use Snapchat: A Guide for Beginners](https://blog.hootsuite.com/how-to-use-snapchat-beginners-guide/): In this beginner’s guide, you'll learn how to use Snapchat and get all the information you need to start using the app like a pro. - [La demografía de Instagram: estadísticas relevantes para expertos en marketing digital](https://blog.hootsuite.com/es/demografia-de-instagram/): ¿Quiénes son las mil millones de personas que utilizan Instagram a diario? Comprender la demografía de Instagram es esencial para todo mercadólogo digital. - [Redes sociales orgánicas vs. redes sociales pagas: Cómo integrar ambas a tu estrategia](https://blog.hootsuite.com/es/redes-sociales-organicas-vs-redes-sociales-pagas/): ¿Estás comparando redes sociales orgánicas vs. redes sociales pagas para saber cuáles emplear? Tenemos la respuesta para ti: un poquito de ambas - [Organische versus Paid Social Media: So integrieren Sie beides in Ihre Strategie](https://blog.hootsuite.com/de/organische-versus-paid-social-media/): Überlegen Sie noch, ob Paid oder Organic Social Media? Wir ersparen Ihnen das Kopfzerbrechen—wahrscheinlich empfiehlt sich beides. - [Comment utiliser WhatsApp Business : conseils et outils](https://blog.hootsuite.com/fr/comment-utiliser-whatsapp-business/): WhatsApp Business a été conçue spécifiquement pour les PME et offre des solutions spécialisées pour vous aider à communiquer avec vos clients. - [How We Reimagined the Hootsuite Office for the Future of Work [Photos]](https://blog.hootsuite.com/vancouver-office-redesign/): Hybrid work is here and Hootsuite's ready. We redesigned our Vancouver HQ to be an accessible, inclusive, collaborative space. - [5 raisons pour lesquelles la messagerie sociale devrait faire partie de votre stratégie digitale](https://blog.hootsuite.com/fr/messagerie-sociale-marketing/): Le phénomène de messagerie sociale a complètement transformé la façon dont nous interagissons avec les marques, et cette tendance ne fait que croître. - [72 Beautiful Instagram Story Templates (And How to Use Them)](https://blog.hootsuite.com/instagram-story-templates/): A collection of free Instagram Story templates to make your content look cool and eye-catching, even if you're not a professional designer. - [Instagram pour le marketing : comment obtenir $28,500 de ventes avec seulement 2239 fans](https://blog.hootsuite.com/fr/instagram-pour-le-marketing/): Utilisez-vous Instagram pour votre marketing? Découvrez comment une Instagrameuse a obtenu jusqu'à $28,500 de ventes sans avoir des millions de followers. - [YouTube Ads für Marketer – der komplette Leitfaden](https://blog.hootsuite.com/de/youtube-ads-leitfaden/): YouTube Ads für Marken sind Kunst und Wissenschaft. Überlegen Sie zuerst: Wer wird meine Werbung sehen? Wo und wie werden meine Videos angeschaut? - [Le baromètre des médias sociaux 2021 en 6 chiffres clés](https://blog.hootsuite.com/fr/barometre-medias-sociaux/): Vous êtes vous déjà demandé quel était l’usage réel des médias sociaux pour les entreprises ? Si oui, vous êtes au bon endroit. - [7 Ways to Avoid Getting Shadowbanned on Social Media](https://blog.hootsuite.com/shadowban/): Is there a shadowban on Instagram? What about TikTok and other social networks? Find out how to avoid it on every platform. - [Cómo usar X (Twitter) Analytics: La guía completa para expertos en marketing](https://blog.hootsuite.com/es/como-usar-twitter-analytics-la-guia/): Twitter Analytics es una herramienta poderosa para cualquier experto en marketing digital y redes sociales. En esta guía te mostramos cómo usarlo. - [Wie Sie UTM-Parameter einsetzen, um Social-Media-Erfolge zu messen](https://blog.hootsuite.com/de/utm-parameter-einsetzen/): Was sind UTM-Parameter? Wie setzt man sie ein, um die Leistung einer Webseite oder Werbekampagne zu verfolgen? Alles, was Sie über UTM wissen müssen! - [Assistenza clienti sui social media: tutto quello che dovete sapere per farlo al meglio](https://blog.hootsuite.com/it/servizio-clienti-sui-social-media-guida/): Qual è l’elemento chiave per un servizio clienti sui social media al top? Avere gli strumenti giusti per rispondere alle domande, creare ticket e altro ancora. - [5 Motivi per cui la messaggistica social dovrebbe essere parte della vostra strategia](https://blog.hootsuite.com/it/messaggistica-social/): Il fenomeno della messaggistica social ha completamente trasformato il modo in cui le persone interagiscono con i brand – ed è una tendenza che sta accelerando. - [Come Usare WhatsApp Business: strumenti, trucchi e suggerimenti](https://blog.hootsuite.com/it/usare-whatsapp-business/): Scoprite come usare WhatsApp business per la vostra azienda e offrire ai vostri clienti un servizio di customer care istantaneo e personalizzato. - [18 iPhone Photography Tips You Need to Know](https://blog.hootsuite.com/iphone-photography/): Professional iPhone photography can help you express yourself better — and get noticed on social media. - [Experiment: Do Reels Perform Better Than TikToks?](https://blog.hootsuite.com/experiment-reels-vs-tiktok/): If you want to reach people who don't already follow you, which format is better: Reels or TikToks? We set out to find out. - [100+ wertvolle Social-Media-Statistiken (und Demografien) für Marketer](https://blog.hootsuite.com/de/social-media-statistiken/): Social-Media-Statistiken zur Demografie helfen beim Finetuning Ihrer Marketingstrategie und der Übermittlung Ihrer Botschaft an die richtigen Personen. - [Die 21 besten Instagram Marketing tipps – ein Spickzettel](https://blog.hootsuite.com/de/instagram-marketing-tipps/): Spickzettel: 21 der besten Instagram Marketing Tipps für 2021 - machen Sie Ihr Instagram Marketing zum Erfolg. - [How to Make a Poll on Instagram Stories [9 Engaging Examples]](https://blog.hootsuite.com/instagram-poll/): Learn how to create Instagram polls that get a flood of responses with examples from the most engaging brands on Instagram. - [How to use tags on YouTube: A step-by-step guide](https://blog.hootsuite.com/how-to-use-tags-on-youtube/): Tags help the YouTube algorithm understand what your content is about and serve it to the right users. Find out how to use tags on YouTube for best results. - [Quiz: What Type of Social Media Marketer Are You in Friends Characters?](https://blog.hootsuite.com/quiz-what-type-of-social-media-marketer-are-you-in-friends-characters/): It takes all types of social media marketers to make a team. Are you a Ross, Joey, Chandler, Phoebe, Rachel, or Monica? - [Marketing sur Youtube : le guide complet](https://blog.hootsuite.com/fr/marketing-sur-youtube/): Lorsque vous aurez terminé de lire ce guide en 10 étapes à propos du marketing sur YouTube, vous serez capable de créer et d'optimiser une chaîne YouTube performante. - [Whatsapp para empresas: la guía para mercadólogos y emprendedores](https://blog.hootsuite.com/es/whatsapp-para-empresas/): Aprende a usar Whatsapp para empresas para brindale a tus clientes una atención al cliente inmediata y personalizada. - [Experiment: I Tried to Get Shadowbanned on Instagram](https://blog.hootsuite.com/experiment-i-tried-to-get-shadowbanned-on-instagram/): Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. - [5 razones por las que la mensajería instantánea en redes sociales debería ser parte de tu estrategia](https://blog.hootsuite.com/es/mensajeria-instantanea-en-redes-sociales/): La mensajería instantánea en redes sociales ha transformado por completo la manera en que las personas interactúan con las marcas—y esto solo se está acelerando. - [5 Gründe, warum Sie Social Messaging in Ihre Social-Media-Strategie aufnehmen sollten](https://blog.hootsuite.com/de/social-messaging-in-social-media-strategie/): Social Messaging verändert die Interaktion von Menschen mit Marken: Immer mehr Leute setzen auch bei ihrer geschäftlichen Kommunikation auf Digital. - [5 raisons pour lesquelles la messagerie sociale devrait faire partie de votre stratégie digitale](https://blog.hootsuite.com/messagerie-sociale/): Le phénomène de messagerie sociale a complètement transformé la façon dont nous interagissons avec les marques, et cette tendance ne fait que croître. - [Everything You Need to Know About Instagram Reels Ads](https://blog.hootsuite.com/instagram-reels-ads/): Learn how to reach a targeted audience with creative and engaging Instagram Reels Ads. - [Experiment: Are Instagram Saves Really the New Likes?](https://blog.hootsuite.com/experiment-instagram-saves-likes/): Have you noticed your favorite influencers and brands asking you to "save" their posts on Instagram lately? Find out why — and if it works. - [¿Qué es Clubhouse? Y, ¿es la app correcta para tu negocio?](https://blog.hootsuite.com/es/clubhouse-app-mercadologos/): La app Clubhouse está acaparando los titulares como la próxima gran plataforma social. Ha llegado el momento para que las marcas y los mercadólogos le echen un ojo, la prueben y decidan si también deberían unirse. - [WhatsApp für Unternehmen: Tipps und Tools für Einsteiger](https://blog.hootsuite.com/de/whatsapp-marketing/): Erfahren Sie, wie Sie WhatsApp für Ihr Unternehmen nutzen und Ihren Kunden einen sofortigen, personalisierten Kundenservice bieten können. - [Coming Soon to Hootsuite: Composer, Analytics, and Customer Care Updates](https://blog.hootsuite.com/hootsuite-product-updates-q2-2021/): There's a lot of new stuff coming to Hootsuite in Q3 2021. Get a sneak peek of all the things we just couldn't wait to share with you. - [YouTube Contests: Creative Ideas and Best Practices](https://blog.hootsuite.com/secrets-youtube-contest/): Want to gain subscribers, win leads, and drive sales? A YouTube contest can help with all of those goals (and more). - [Glossaire des médias sociaux : toutes les définitions à connaître en 2021](https://blog.hootsuite.com/fr/glossaire-des-medias-sociaux/): Ajoutez cette page à vos favoris! Notre glossaire des médias sociaux est un document vivant qui évolue constamment! - [Facebook Conversions API: Everything Marketers Need to Know](https://blog.hootsuite.com/facebook-conversion-api/): Facebook conversions API will help you collect accurate data and improve the performance of your Facebook ads in a post-iOS 14 update world. - [Social Media im Hochschulwesen: 9 wichtige Tipps](https://blog.hootsuite.com/de/social-media-im-hochschulwesen/): Die Generation Z kommt ins Hochschulalter—höchste Zeit für Universitäten sich den sozialen Medien zu präsentieren: Social-Media-Tipps für Hochschulen. - [Le meilleur moment pour publier sur Facebook, Instagram, Twitter et LinkedIn](https://blog.hootsuite.com/fr/meilleur-moment-publier-medias-sociaux/): Quel est le meilleur moment pour publier sur les médias sociaux ? Selon les données de 300 marques, l'idéal serait tôt dans la semaine, mais aussi le matin. - [Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?](https://blog.hootsuite.com/experiment-promoted-tweets/): After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned. - [Gagner de l'argent sur Pinterest : 5 stratégies infaillibles](https://blog.hootsuite.com/fr/gagner-argent-sur-pinterest/): Pinterest offre des moyens efficaces de stimuler les ventes et les leads. Découvrez comment avec notre guide pour gagner de l'argent sur Pinterest. - [5 Reasons Why Messaging Should Be Part of Your Social Media Strategy](https://blog.hootsuite.com/why-messaging-belongs-in-social-strategy/): The social messaging phenomenon has completely transformed the way people interact with brands—and it's only accelerating. - [Experiment: Do Long Captions Get More Engagement on Instagram?](https://blog.hootsuite.com/long-instagram-captions-experiment/): When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite? - [11 zentrale Fähigkeiten, die ein Social Media-Manager beherrschen sollte (plus Lebenslauf -Templates)](https://blog.hootsuite.com/de/social-media-manager/): Social-Media-Manager besitzen die Fähigkeiten die Marken brauchen um erfolgreich zu sein. Nachfolgend erfahren Sie was in dieses Jobprofil gehört. - [Groupes Facebook : un outil pour développer votre entreprise et impliquer vos clients](https://blog.hootsuite.com/fr/groupes-facebook-pour-entreprise/): Les groupes Facebook sont un puissant outil marketing qui vous aide à attirer de nouveaux clients et à impliquer ceux existants à l'aide de contenu exclusif, d'un esprit de communauté et d'entraide. - [The Top Instagram Updates You Need to Know: April 2021](https://blog.hootsuite.com/instagram-updates/): Keep up with the latest Instagram updates, from new ad formats to Instagram Shop upgrades, and user-experience tweaks, and more. - [So nutzen Sie LinkedIn Ads zum Unternehmenswachstum](https://blog.hootsuite.com/de/linkedin-ads-leitfaden/): Im diesem LinkedIn Ads Leitfaden lernen Sie die unterschiedlichen LinkedIn-Anzeigenformate kennen, die Ihnen dabei helfen, Ihr Unternehmenswachstum voranzutreiben. Sie erfahren außerdem, wie man LinkedIn Ads einrichtet und ihre Performance maximiert. - [Experiment: Do Photos With People Perform Better on Instagram?](https://blog.hootsuite.com/instagram-photos-with-people-experiment/): We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it's a common misconception. - [Démystification des mythes autour du ciblage publicitaire Facebook](https://blog.hootsuite.com/fr/ciblage-publicitaire-facebook/): Il y a un énorme avantage à comprendre comment fonctionne le ciblage publicitaire de Facebook et à dissiper les mythes qui l'entourent. C'est pour cela que nous écrivons cet article. - [New at Hootsuite: Customer Care, Inbox, and Amplify Updates](https://blog.hootsuite.com/hootsuite-product-updates-q1-2021/): The future of customer care is here, along with new Inbox enhancements, Amplify updates, and more. Find out what's new with Hootsuite. - [Everything You Need to Know About LinkedIn Video](https://blog.hootsuite.com/linkedin-video/): Learn how to use LinkedIn native video, Linkedin video ads, technical specifications, and more. Plus, get inspiration with a bunch of top examples. - [Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?](https://blog.hootsuite.com/linkedin-engagement-experiment/): What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success. - [Todas las definiciones de redes sociales que debes saber en 2021](https://blog.hootsuite.com/es/definiciones-de-redes-sociales/): Mantenerse al día con todas la definiciones de redes sociales que parecen brotar casi cada mes puede ser difícil. Es por eso que hemos creado este glosario completo de todos los términos utilizados en redes sociales. - [The Top Facebook Updates You Need to Know: March 2021](https://blog.hootsuite.com/facebook-updates-2/): New Facebook updates are always in the works, which is to say there are always new opportunities to get ahead of your competitors. - [Ist Clubhouse reif für Unternehmen? Ein Leitfaden für Marketer](https://blog.hootsuite.com/de/clubhouse-fuer-unternehmen-marketer-leitfaden/): Sollten Marketer schon auf Clubhouse aktiv werden? Eine Einführung in die neue Social-Audio-App, welche Möglichkeiten sich Unternehmen bieten und wie Sie auf Clubhouse eine gute Figur machen. - [12 raccourcisseurs de liens autres que le raccourcisseur d'URL Google](https://blog.hootsuite.com/fr/raccourcisseur-de-url-autres-que-google/): Un raccourcisseur d'URL doit vous permettre de faire 2 choses : 1) Partager des liens sans exploser votre limite de caractères. 2) Mesurer vos performances. - [Experiment: Do Reels Improve Your Overall Instagram Engagement?](https://blog.hootsuite.com/instagram-reels-experiment/): Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out. - [How to use Facebook Stories for business: The complete guide](https://blog.hootsuite.com/facebook-stories/): Create fun, authentic connections with potential customers and clients by using Facebook stories for business. - [Die besten Zeiten zum Posten—auf Facebook, Twitter, Instagram und LinkedIn](https://blog.hootsuite.com/de/die-beste-zeit-fuer-social-media-posts/): Wann ist die beste Zeit für Social Media Posts? Nach unseren Daten zu Beginn der Arbeitswoche und am frühen Morgen. - [Geldverdienen mit Pinterest: 5 narrensichere Strategien](https://blog.hootsuite.com/de/geldverdienen-mit-pinterest-strategien/): Pinterest bietet Unternehmen effiziente Wege, um Käufe und Leads zu fördern—und Geld zu verdienen. Wie das geht, das erfahren Sie in unserem Leitfaden zum Geldverdienen mit Pinterest. - [Does Saying "Link in Bio" Affect Your Instagram Post Performance? (Experiment)](https://blog.hootsuite.com/experiment-link-in-bio/): Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth. - [El mejor momento para publicar en Facebook, Instagram, Twitter y Linkedln](https://blog.hootsuite.com/es/mejor-momento-publicar-redes-sociales/): En las redes sociales, el tiempo lo es todo. Entonces, ¿cuándo es el mejor momento para publicar en las redes sociales? Encuentra aquí la respuesta. - [Comment utiliser LinkedIn pour les entreprises : un guide pas-à-pas pour les marketeurs](https://blog.hootsuite.com/fr/votre-publicite-sur-linkedin-le-guide-marketing-essentiel/): Votre société ne peut se permettre d'ignorer LinkedIn. Suivez notre guide marketing pour gérer la présence de votre marque sur LinkedIn de manière avisée ! - [Das Social Media-Glossar: alle Begriffe die Sie 2021 kennen sollten](https://blog.hootsuite.com/de/das-social-media-glossar/): Bookmarken Sie diese Seite! Unser Social Media-Glossar ist ein lebendiges Dokument, das sich ständig weiterentwickelt! - [Abonnés YouTube : Comment en obtenir gratuitement de nouveaux (de la bonne manière)](https://blog.hootsuite.com/fr/abonnes-youtube/): Pour attirer l'attention, vous devez bénéficier d'un grand nombre d'abonnés Youtube. Découvrez comment gagner des abonnés Youtube en quelques étapes. - [31 Astuces Instagram dont vous ignoriez probablement l'existence](https://blog.hootsuite.com/fr/astuces-instagram/): Vous cherchez à booster votre stratégie sur Instagram ? Avec ces astuces Instagram et ces outils, devenez un pro d'Insta en un clin d'œil. - [9 modèles pour vous épargner des heures de travail sur les médias sociaux](https://blog.hootsuite.com/fr/modeles-de-medias-sociaux/): Ces modèles de médias sociaux couvrent chaque étape de votre marketing digital. Personnalisez-les et gagnez beaucoup de temps. C'est aussi simple que ça. - [So nutzen Sie Facebook-Gruppen, um Ihr Geschäft auszubauen und mit Kunden zu interagieren](https://blog.hootsuite.com/de/facebook-gruppen-fuer-unternehmen/): 2001 betrieb ich drei glorreiche, hormongesteuerte Monate lang eine nicht autorisierte 2gether-Fansite auf Geocities. Daher weiß ich aus erster Hand,... - [Cómo usar los grupos de Facebook para hacer crecer tu negocio e involucrar a tus clientes](https://blog.hootsuite.com/es/grupos-de-facebook-para-negocios/): Los grupos de Facebook son una herramienta de marketing poderosa que te ayudan a atraer a clientes nuevos y a interactuar con los que ya tienes a través de contenido exclusivo, comunidad y apoyo. - [The Top Twitter Updates You Need to Know: January 2021](https://blog.hootsuite.com/twitter-updates/): While changes and updates are always being made, here are the newest Twitter updates that are most relevant to businesses and brands - [Experiment: Do Tweets with Links Get Less Engagement and Less Reach?](https://blog.hootsuite.com/linkless-tweets-experiment/): Our social team had a hunch that linkless Tweets were favored by the Twitter algorithm. So we ran an experiment to find out. - [Cómo utilizar LinkedIn Live: la guía completa para mercadólogos](https://blog.hootsuite.com/es/linkedin-live-guia-para-mercadologos/): LinkedIn Live es la función de video que permite a los mercadólogos de conectarse con sus comunidades en tiempo real – y con un toque profesional. - [So funktioniert LinkedIn Live: ein Komplett-Leitfaden für Marketer](https://blog.hootsuite.com/de/linkedin-live-leitfaden-marketer/): Über LinkedIn Live, dem neuesten Video-Feature von LinkedIn, können sich Marketer in Echtzeit mit Ihren Communitys verbinden – und dabei professionell aussehen. - [New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps](https://blog.hootsuite.com/new-hootsuite-q4-2020/): Get creative on Instagram with new formats, engage more efficiently with Inbox, elevate your impact with new reports...and much more. - [Social Cooking: 5 Conseils pour Développer votre Compte Instagram Culinaire](https://blog.hootsuite.com/fr/social-cooking/): Les cuisiniers amateurs s’activent en ligne et trouvent leurs inspirations au travers des groupes Facebook et comptes Instagram. C’est le Social Cooking. - [Médias Sociaux et Administrations : Avantages, Difficultés et Utilisation](https://blog.hootsuite.com/fr/medias-sociaux-et-administrations/): Les médias sociaux sont un support très efficace pour les agences publiques souhaitant communiquer avec le public. Decouvrez les six avantages. - [The LinkedIn Insight Tag: What It Is and How to Use It](https://blog.hootsuite.com/linkedin-insight-tag/): You might know the LinkedIn Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. - [12 der besten URL-Verkürzer (es geht auch ohne Google…)](https://blog.hootsuite.com/de/was-sind-url-verkuerzer/): Mit einem guten URL-Verkürzer (Link-Verkürzer) können Sie zwei Dinge tun: 1. Links teilen, die nicht zu viele Zeichen verwenden. 2. Die Performance messen. - [Comment utiliser les médias sociaux pour diffuser des communications de crise et gérer les urgences](https://blog.hootsuite.com/fr/utiliser-medias-sociaux-pour-communications-crise/): En temps normal, les interactions avec votre public sur les médias sociaux nécessitent du tact, des précautions et de la... - [So verfassen Sie ein Social Media-Angebot, das Kunden überzeugt (inklusive kostenlosem Template)](https://blog.hootsuite.com/de/social-media-angebot-vorlage/): Bevor Sie das Template für Ihr Social Media-Angebot verwenden, sollten Sie sich mit den Unternehmenszielen Ihres Kunden vertraut machen. Wie kann Social Media ihm dabei helfen, diese Ziele zu erreichen? - [Tendances Social Media 2020 : Résumé d'avis d’experts](https://blog.hootsuite.com/fr/tendances-social-media-avis-dexperts/): Tendances Social Media 2020 : voici un résumé d'avis d'experts sur les tendances qui bouleverseront cette nouvelle année. - [Google Ads : Guide d'utilisation pour les débutants](https://blog.hootsuite.com/fr/guide-utilisation-google-ads/): Google Ads (anciennement Google Adwords) : découvrez tout le fonctionnement et le processus à suivre pour configurer une campagne efficace. - [Die 6 besten Instagram Analytics Tools (und die Kennzahlen, die Sie verfolgen sollten)](https://blog.hootsuite.com/de/instagram-analytics-tools-fuer-unternehmen/): Instagram Analytics-Tools liefern Ihnen wertvolle Erkenntnisse. Außerdem lernen Sie die Kennzahlen kennen, die Sie für den Nachweis Ihres ROI messen sollten. - [How 2020 Changed Social Media: Checking In On Our Trends Predictions](https://blog.hootsuite.com/2020-changed-predictions/): 2020 changed everything. The way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. - [Vous souhaitez acheter des abonnés Instagram ? Ce que vous devez savoir](https://blog.hootsuite.com/fr/acheter-des-abonnes-instagram-ce-que-vous-devez-savoir/): Il semblerait que tout le monde achète des abonnés Instagram. Voici tout ce que vous devez savoir si vous comptez vous aussi acheter des abonnés Instagram. - [37 statistiques Instagram que les marketeurs doivent connaître](https://blog.hootsuite.com/fr/statistiques-instagram/): Une présence sur Instagram semble aussi logique que rentable. Découvrez 37 statistiques Instagram pour mettre en place votre stratégie. - [Consejos de Instagram: 31 trucos y funciones que probablemente no conocías](https://blog.hootsuite.com/es/consejos-de-instagram/): Descubre los mejores trucos y consejos de Instagram para elevar tu perfil, compartir tus fotos y videos, Historias, mensajes directos, y usar hashtags. - [9 Social Media-Templates, die Ihnen jede Menge Zeit sparen](https://blog.hootsuite.com/de/social-media-templates/): Hier finden Sie sechs Social Media-Templates, die Zeit und Mühen sparen, egal ob Sie das erste Mal Social Media für Ihr Unternehmen nutzen möchten oder einfach nur Ihr Online-Profil verbessern wollen. - [9 plantillas de redes sociales que te ahorrarán horas de trabajo](https://blog.hootsuite.com/es/seis-plantillas-de-redes-sociales/): Estas plantillas de redes sociales que presentamos a continuación abarcan todas las etapas del viaje de mercadotecnia. - [Guide : Le sentiment sur les médias sociaux (inclus 5 outils d'analyse)](https://blog.hootsuite.com/fr/lanalyse-du-sentiment-sur-les-reseaux-sociaux-quest-ce-que-cest-et-a-quoi-ca-sert/): L’analyse du sentiment est une notion beaucoup évoquée mais souvent mal comprise. Nous vous aidons à le comprendre au travers de notre guide. - [Social Media in der Regierungsarbeit: Vorteile, Herausforderungen – und der richtige Umgang damit](https://blog.hootsuite.com/de/social-media-in-der-regierungs/): In diesem Beitrag erklären wir die korrekte Nutzung der sozialen Medien in der Regierungs vom Wecken der Aufmerksamkeit für bestimmte Themen bis hin zur Krisenkommunikation - [5 tendances Social Media à suivre en 2020](https://blog.hootsuite.com/fr/tendances-social-media-2020/): Découvrez les 5 tendances social media que les marketeurs doivent connaître en 2020 afin de réussir sur les réseaux sociaux. - [Redes Sociales en el Gobierno: Beneficios, Retos y Cómo se Usan](https://blog.hootsuite.com/es/redes-sociales-en-el-gobierno/): El uso de las redes sociales en el gobierno ha cambiado las reglas del juego completamente. Después de todo, pocas... - [So veranstalten Sie ein erfolgreiches virtuelles Event: Tipps und Best Practices](https://blog.hootsuite.com/de/virtuelles-event/): Learn how to host fun and engaging virtual events, and have your audience coming back for more. - [25 statistiques Twitter à connaître en 2020](https://blog.hootsuite.com/fr/statistiques-twitter/): Nous avons rassemblé pour les spécialistes du marketing toutes les statistiques Twitter dont vous aurez besoin pour vous démarquer en 2019. - [La publicité LinkedIn au service de votre entreprise](https://blog.hootsuite.com/fr/publicite-linkedin/): Publicité LinkedIn : Le déploiement de campagnes de publicité sur LinkedIn permet à votre marque de toucher un public professionnel influent. - [15 de los mejores cursos y recursos de capacitación en redes sociales](https://blog.hootsuite.com/es/capacitacion-en-redes-sociales/): Si eres un especialista en marketing, los cursos de capacitación en redes sociales son un gran forma de refrescar tus habilidades y aprender algunas nuevas. - [Wie Sie soziale Medien zur Krisenkommunikation und im Notfallmanagement einsetzen](https://blog.hootsuite.com/de/social-media-krisenkommunikation/): In der Regel erfordert die Social Media-Kommunikation mit Ihrem Publikum Fingerspitzengefühl, Sorgfalt und Voraussicht. Im Epizentrum einer großen Krise steigt der Druck jedoch dramatisch. - [Analyse Youtube : comment contrôler facilement les indicateurs pertinents](https://blog.hootsuite.com/fr/analyse-youtube-controler-les-indicateurs-pertinents/): Analyse Youtube : afin d'élargie votre audience, découvrez quels indicateurs suivre en priorité dans les données analytiques de votre chaîne Youtube. - [How to Regram on Instagram: 5 Tried and True Methods](https://blog.hootsuite.com/how-to-regram/): Learning how to regram on Instagram is key to engaging users through content curation and user-generated content. But make sure you know how to do it right. - [How to Use IGTV: The Complete Guide for Marketers](https://blog.hootsuite.com/instagram-tv/): IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram. Learn how to create your own IGTV channel today. - [The Ultimate List of Social Media Definitions You Need to Know](https://blog.hootsuite.com/social-media-glossary-definitions/): Need to brush up on your social media definitions? Start with this glossary, which includes over 200 terms all social media managers should know. - [Publicité Twitter : Le guide complet pour apprendre à l'utiliser](https://blog.hootsuite.com/fr/publicite-sur-twitter/): Les publicités Twitter vous permettent de diffuser votre message auprès des utilisateurs les plus susceptibles d'être intéressés par vos produits/marque. - [5 tendencias en redes sociales más importantes en 2020](https://blog.hootsuite.com/es/tendancias-sociales/): Si quieres tener éxito en las redes sociales en 2020, debes basar tu estrategia en los últimos datos y tendencias en redes sociales. - [Die 5 wichtigsten Social Media Trends für 2020](https://blog.hootsuite.com/de/social-media-trends-2020/): Aus dieser gewaltigen Menge an Informationen konnten wir fünf entscheidende Trends identifizieren, die die Welt der sozialen Medien in 2020 und darüber hinaus prägen dürften. - [Instagram marketing : 17 conseils incontournables](https://blog.hootsuite.com/fr/instagram-marketing/): Instagram marketing : que vous soyez débutant ou expert, nos 17 conseils vous aideront à dynamiser votre stratégie marketing sur le réseau social. - [How to Get More Leads on Social Media: 7 Effective Tactics](https://blog.hootsuite.com/how-to-generate-leads-on-social-media/): For marketers ready to move beyond brand awareness and engagement, learning how to get more leads on social media is crucial. Get the up-to-date tactics. - [WhatsApp Marketing : Le guide pour les entreprises](https://blog.hootsuite.com/fr/whatsapp-marketing/): Whatsapp compte plus d'1,5 milliards d'utilisateurs ! Consultez notre guide pour faire du marketing sur WhatsApp efficacement pour vos campagnes marketing. - [27 datos demográficos de Facebook que debes saber en 2020](https://blog.hootsuite.com/es/datos-demograficos-facebook-cm/): La demografía de los usuarios Facebook llega más lejos y a más lugares que cualquier otra red social. - [Analyse Instagram : les 6 meilleurs outils (et les indicateurs à suivre)](https://blog.hootsuite.com/fr/analyse-instagram/): L'analyse Instagram est un point important d'une stratégie social media. Découvrez ici les 6 meilleurs outils d'analyse Instagram. - [25 estadísticas de Twitter que todo mercadólogo necesita saber en 2020](https://blog.hootsuite.com/es/estadisticas-de-twitter/): ¿Estadísticas de Twitter? Nosotros las tenemos. En este artículo te compartimos todos los datos duros que necesitas saber para sacarle partido a la audiencia de Twitter en 2020. - [Comment avoir des followers sur Twitter : 44 conseils à mettre en place](https://blog.hootsuite.com/fr/followers-twitter/): Comment avoir des followers sur Twitter afin d'asseoir la crédibilité et l'autorité de votre marque ? Découvrez nos 44 conseils qui ont fait leurs preuves. - [Cómo usar la publicidad en Linkedln para hacer crecer tu negocio](https://blog.hootsuite.com/es/publicidad-en-linkedln/): Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and more. - [Everything Social Marketers Need to Know About Generation Z](https://blog.hootsuite.com/generation-z-statistics-social-marketers/): Today's teenagers are tomorrow’s trendsetters. Here’s what marketers should know if they want to reach Generation Z on social media. - [9 Brands Doing Unique Things on Social and What We Can Learn from Them](https://blog.hootsuite.com/brands-doing-cool-things-on-social/): While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. - [5 Key Elements of a High Converting Facebook Post](https://blog.hootsuite.com/perfect-facebook-post-key-ingredients/): If you want your Facebook posts to convert, you’ll need to use a different strategy from the one you’d use to achieve a high engagement rate. - [Comment utiliser Google Analytics : notre guide en 4 étapes](https://blog.hootsuite.com/fr/comment-utiliser-google-analytics/): Comment utiliser Google Analytics ? Découvrez notre guide en 4 étapes afin de suivre vos résultats sur les médias sociaux. - [Werben auf Instagram: eine Anleitung in 6 Schritten](https://blog.hootsuite.com/de/werben-auf-instagram/): Instagram führt in Sachen Interaktion und ist auch als Werbeplattform interessant. Wir erklären warum und wie Sie am besten auf Instagram werben. - [How to Make the Best YouTube Channel Art (+5 Free Templates)](https://blog.hootsuite.com/youtube-channel-art-templates/): Your YouTube channel art is one of the most important parts of your YouTube channel—aside from your actual video content, of course. - [15 wichtige Instagram Trends, die Sie jetzt im Auge behalten sollten](https://blog.hootsuite.com/de/instagram-trends/): Denn Instagram Trends können über Erfolg und Scheitern Ihrer Social Media Marketing-Strategie entscheiden. - [41 statistiques Facebook pour les marketeurs en 2019](https://blog.hootsuite.com/fr/statistiques-facebook/): Nous avons rassemblé pour les spécialistes du marketing toutes les statistiques Facebook dont vous aurez besoin pour vous démarquer en 2019. - [Minimale Social Media Strategie für kleine Unternehmen](https://blog.hootsuite.com/de/minimale-social-media-strategie/): Nutzen Sie Ihre Cleverness, um eine Social Media Strategie zu entwickeln, die zu mehr Leads, mehr Konversationen und mehr Käufen führt. - [Social Media Budget planen für jede Unternehmensgröße](https://blog.hootsuite.com/de/social-media-budget/): Ob klein, mittel oder groß—jedes Unternehmen sollte eine Social Media-Strategie haben, die mit einem Social Media Budget unterfüttert ist. - [In 7 einfachen Schritten zum erfolgreichen Instagram Takeover](https://blog.hootsuite.com/de/instagram-takeover/): Bei einem Instagram Takeover übernimmt jemand vorübergehend einen anderen Account. Erweitern Sie Ihre Instagram-Taktiken mit einen Takeover. - [10 raisons d'utiliser un outil de gestion pour vos réseaux sociaux](https://blog.hootsuite.com/fr/10-raisons-dutiliser-un-outil-de-gestion-pour-vos-reseaux-sociaux/): Un outil de gestion des réseaux sociaux peut vous faciliter la vie. Découvrez les 10 raisons qui vous convaincront d'en utiliser un ! - [Alles, was Sie über Facebook Gruppen für Unternehmen wissen müssen](https://blog.hootsuite.com/de/facebook-gruppen-fur-unternehmen/): Im Folgenden erfahren Sie, wie Sie Facebook Gruppen für Unternehmen einsetzen, um für Wachstum und Engagement mit Ihrer Zielgruppe zu sorgen. - [Estrategias de marketing en las redes sociales: 8 tácticas que no te puedes perder](https://blog.hootsuite.com/es/estrategias-de-marketing-en-redes-sociales/): ¿Cómo crear tus estrategias de marketing en las redes sociales? Si no tienes idea, no te puedes perder este artículo con los recursos que vas a necesitar. - [Marketing viral: tu guía para crear contenido excepcional](https://blog.hootsuite.com/es/marketing-viral/): Descubre los elementos clave del marketing viral y cómo utilizarlos en tu perfil. Estos son los modelos, algoritmos y prácticas que los expertos recomiendan - [Tout ce que vous avez toujours voulu savoir sur les groupes Facebook](https://blog.hootsuite.com/fr/tout-ce-que-vous-avez-toujours-voulu-savoir-sur-les-groupes-facebook/): Si vous n’avez pas encore de groupe Facebook pour votre marque, vous découvrirez dans ce guide pourquoi ils sont conseillés et comment en créer... - [Call to action: cómo escribir una llamada a la acción efectiva](https://blog.hootsuite.com/es/call-to-action-cta/): Esta es la guía que estabas esperando para crear una call to action (CTA) exitosa en las redes sociales. ¡Aprende cómo crear una llamada a la acción hoy! - [Instagram : les 4 erreurs à éviter](https://blog.hootsuite.com/fr/instagram-les-4-erreurs-a-eviter/): Découvrez les 4 erreurs Instagram importantes qui pourraient nuire à la réputation de votre marque sur la plateforme. - [So etablieren Sie Ihre Social Media Markenstimme](https://blog.hootsuite.com/de/social-media-markenstimme/): Eine unklare Markenstimme hat t3n schon 2015 als echten Social Media Fail angeprangert. Im Folgenden verraten wir Ihnen, wie Sie diesem Schicksal entkommen. - [Geomarketing ¿Qué es? y ¿Cómo utilizarlo en tu negocio?](https://blog.hootsuite.com/es/geomarketing-que-es/): ¿Qué es el Geomarketing? o aún más importante ¿Cómo utilizar el Geomarketing en tu negocio? En este artículo te introducimos a los conceptos esenciales. - [15 façons ingénieuses d'obtenir plus de followers Snapchat](https://blog.hootsuite.com/fr/plus-de-followers-sur-snapchat/): Il peut être difficile de trouver des followers Snapchat ; mais ce n'est pas impossible. Plus de 186 millions de personnes utilisent Snapchat. - [8 certifications digitales qui feront de vous un meilleur marketeur](https://blog.hootsuite.com/fr/8-certifications-digitales/): Les certifications digitales sont une manière de prouver à vos clients que vous avez les qualités nécessaires pour concevoir des stratégies efficaces. - [Lead-Generierung mit Facebook Messenger Chatbots](https://blog.hootsuite.com/de/facebook-messenger-chatbots/): Automatisierungen für den Facebook Messenger liegen voll im Trend und revolutionieren die Kunden-Kommunikation. Wie kann man Leads mit Chatbots generieren? - [Cómo crear concursos en Facebook: ideas, consejos y ejemplos](https://blog.hootsuite.com/es/concurso-de-facebook/): Los concursos en Facebook son una de las mejores dinámicas de las redes sociales, y en esta guía te compartimos todo lo que necesitas saber al respecto. - [12 Tipps, Ihre langweilige Produkte oder Marken via Social Media zu promoten](https://blog.hootsuite.com/de/langweilige-produkte-via-social-media-promoten/): 12 Tipps, um Ihre vermeintlich langweiligen Produkte und Services in den Sozialen Medien erfolgreich zu vermarkten und zu verkaufen. - [Manejo de redes sociales - El plan de estudios que estabas esperando](https://blog.hootsuite.com/es/manejo-de-redes-sociales/): Manejo de redes sociales ... Hoy es más importante que nunca y los empleadores lo saben. Revisa este plan de estudios y comienza tu carrera profesional hoy. - [Social Media Trolle: Was Sie darüber wissen müssen und wie Sie mit ihnen fertig werden](https://blog.hootsuite.com/de/keine-angst-vor-social-media-trollen-was-sie-darueber-wissen-muessen-und-wie-sie-mit-ihnen-fertig-werden/): Das Internet ist bekanntlich eine dunkle Welt voller Gefahren, und am Schlimmsten sind die Social Media-Trolle. Wir zeigen, wie Sie damit umgehen. - [14 Social Media Tipps, die Sie in 2019 ausprobieren sollten](https://blog.hootsuite.com/de/social-media-taktiken/): Social Media Netzwerke passen sich an verändertes Nutzerverhalten an. 14 Social Media Tipps, die Sie in Ihrer Social Media Strategie ausprobieren sollten. - [Redes sociales más usadas en el mundo hispano: tips para crecer tu presencia y alcance social](https://blog.hootsuite.com/es/redes-sociales-mas-usadas/): ¿Cuáles son las redes sociales más usadas? No te pierdas nuestro reporte y descubre cuál es la presencia real de las redes en el mundo hispano. - [Cómo utilizar hashtags: una guía rápida y sencilla para cada red social](https://blog.hootsuite.com/es/hashtags-la-guia-completa/): ¿Qué hashtag o hashtags deberías de utilizar? ¿Cuántas personas los utilizan y cómo puedes encontrar esa información? Descubrelo en esta guía. - [Facebook Marketplace: Ein umfassender Leitfaden für Marketers](https://blog.hootsuite.com/de/facebook-marketplace-leitfaden-fur-marketers/): Facebook Marketplace ist ein Online-Shopping-Kanal auf dem Facebook-Nutzer auf lokaler Ebene kaufen und verkaufen können. - [Qu'est-ce que le pixel Facebook et comment l'utiliser](https://blog.hootsuite.com/fr/quest-ce-que-le-pixel-facebook-et-comment-lutiliser/): Si vous utilisez les publicités Facebook (ou vous comptez le faire à l'avenir), sachez qu'il existe un outil incontournable pour profiter pleinement du budget que vous consacrez aux publicités sur les médias sociaux. Il s'agit du pixel Facebook. - [Come vendere su Instagram: la guida completa](https://blog.hootsuite.com/it/come-vendere-su-instagram-guida-completa/): Come vendere su Instagram? Utilizza i post e le Storie acquistabili per mostrare i tuoi prodotti. Ecco la guida completa su Instagram Shopping! - [7 kreative Wege wie Marken Umfragen in Instagram Stories einsetzen](https://blog.hootsuite.com/de/umfragen-in-instagram/): 7 Möglichkeiten und Tools, wie Unternehmen Umfragen in Instagram aufsetzen können. Für Ihre erfolgreiche Instagram-Strategie. - [Pixel di Facebook: la guida completa](https://blog.hootsuite.com/it/pixel-di-facebook-guida-completa/): Che cos'è il pixel di Facebook? A cosa serve e come si installa? Scopri tutto quello che c'è da sapere nella nostra guida completa. - [¿Qué es un anuncio publicitario? Lecciones de +10,000 anuncios](https://blog.hootsuite.com/es/que-es-un-anuncio-publicitario/): ¿Qué es un anuncio publicitario? Estas son las lecciones que aprendí después de publicar y analizar más de 10,000 anuncios. - [Schnell und schön: 14 Tools zur Bildbearbeitung für Social Media](https://blog.hootsuite.com/de/tools-zur-bildbearbeitung/): 16 Tools zur Bildbearbeitung für Social Media. Hier findest Du eine Übersicht von kostenfreien und günstigen Tools zur Bildbearbeitung. - [14 conseils pour renforcer votre présence multilingue sur les médias sociaux](https://blog.hootsuite.com/fr/14-conseils-pour-renforcer-votre-presence-multilingue-sur-les-medias-sociaux/): Le multilinguisme est plus d'actualité que jamais. Découvrez nos 14 conseils pour renforcer ou créer une stratégie multilingue sur les médias sociaux. - [Leitfaden für Unternehmen: Pinterest Analytics leichtgemacht (plus 5 Tools)](https://blog.hootsuite.com/de/pinterest-analytics-fuer-unternehmen/): Die Pinterest Analytics-Tools helfen Ihre Performance zu tracken und darauf basierend eine erfolgreiche Pinterest-Strategie zu entwickeln. - [Come usare i sondaggi nelle Storie di Instagram in modo creativo](https://blog.hootsuite.com/it/come-usare-sondaggi-nelle-storie-di-instagram/): Vuoi utilizzare i sondaggi nelle Storie di Instagram ma non sai da dove partire? Ispirati a questi brand e ravviva la tua content strategy su Instagram! - [5 Marken, die mit Social Media Videos in Langform überzeugen](https://blog.hootsuite.com/de/social-media-videos-langform/): Lang- und Kurzform Social Media Videos im Vergleich und wie sie sich sinnvoll ergänzen. Beispiele von Marken-Videos, die länger als zwei Minuten laufen. - [Calendario editoriale dei social media: la guida completa](https://blog.hootsuite.com/it/calendario-editoriale-dei-social-media-guida-completa/): A cosa serve un calendario editoriale dei social media? Ecco la guida con quello che c'è da sapere, inclusi esempi a cui ispirarsi! - [Optimiser sa réputation et gérer les crises sur les réseaux sociaux ? Le Groupe ADP montre l’exemple.](https://blog.hootsuite.com/fr/comment-capitaliser-sur-les-reseaux-sociaux-le-groupe-adp-montre-lexemple/): Retour sur l'intervention du Groupe ADP lors du HUBDAY Future of Social. Réputation, gestion de crise et relation clients : Comment capitaliser sur les médias sociaux ? - [5 Gründe, warum Marken auf private Instagram-Profile setzen](https://blog.hootsuite.com/de/privat-instagram-profile-fuer-marken/): Wann macht es Sinn für Unternehmen auf ein private Instagram-Profile zu setzen? Welche Chance und Risiken ergeben sich aus einem privaten Instagram Account? - [Instagram per le aziende: le feature che ti consigliamo di provare quest'anno](https://blog.hootsuite.com/it/instagram-per-le-aziende-feature-che-ti-consigliamo/): Instagram per le aziende: quest'anno prova una di queste feature per dare una spinta alla strategia di marketing del tuo business! - [Alle Facebook Anzeigenformate für den Ausbau Ihrer Geschäfte](https://blog.hootsuite.com/de/facebook-anzeigenformate/): 11 Facebook Anzeigenformate, Spezifikationen, Platzierungen, Werbeziele und Beispiele für eine erfolgreiche Facebook Ads-Strategie. - [Social selling: La guía de ventas en redes sociales](https://blog.hootsuite.com/es/social-selling-venta-en-redes-sociales/): En los últimos años se ha producido una revolución digital. Descubre cómo el social selling ha amplificado las ventas en redes sociales alrededor del mundo. - [¿Cómo ser popular en Facebook? 8 estrategias para conseguir seguidores y likes](https://blog.hootsuite.com/es/como-ser-popular-en-facebook/): Cómo ser popular en Facebook - Esa es una pregunta que muchos mercadólogos e hacen. Por eso hemos hecho esta lista de 8 estrategias para conseguir más likes - [Les 6 ingrédients miracles pour une vidéo parfaite sur les réseaux sociaux](https://blog.hootsuite.com/fr/les-6-ingredients-miracles-pour-une-video-parfaite-sur-les-medias-sociaux/): Si une image vaut mille mots, alors une vidéo pourrait bien être inestimable. Comment créer une vidéo parfaite en ligne ? Découvrez tous nos conseils. - [22 wichtige YouTube Statistiken für Marketer](https://blog.hootsuite.com/de/youtube-statistiken-fuer-marketer/): YouTube ist mit 6 Millionen Nutzern das #1 Netzwerk in Deutschland. 22 wichtige YouTube Statistiken für Marketers, die YouTube strategisch nutzen wollen. - [5 techniques de black hat que votre marque ne devrait pas utiliser](https://blog.hootsuite.com/fr/5-techniques-de-black-hat-que-votre-marque-ne-devrait-pas-utiliser/): Les utilisateurs interagissent avec vous sur une base de confiance.Voila pourquoi vous ne devriez pas utiliser des techniques de black hat. - [Conviértete en un community manager - La lista de cursos que estabas esperando](https://blog.hootsuite.com/es/curso-de-community-manager/): Esta es la lista es el curso de community manager que estabas esperando para convertirte en un gestor experto de las redes sociales. - [El Facebook Pixel: qué es y cómo usarlo](https://blog.hootsuite.com/es/que-es-el-pixel-de-facebook/): Facebook pixel: Qué es y cómo utilizarlo - Esta es tu guía para empezar a utilizar el Píxel de Facebook, comienza a medir tu ROI social en tu página web. - [How to Establish Your Brand ‘Voice’ on Social Media](https://blog.hootsuite.com/how-to-build-an-authentic-voice-on-social/): Building and maintaining an authentic brand voice is key for businesses on social media. We break down some ways you can achieve this. - [Pinterest Statistiken für Ihre erfolgreiche Pinterest-Strategie](https://blog.hootsuite.com/de/pinterest-statistiken/): Alle wichtigen Pinterest Statistiken für Social Media-Marketers, um eine Pinterest-Strategie zu entwickeln und erfolgreich umzusetzen. - [Account Instagram privato: perché lo utilizzano anche i brand?](https://blog.hootsuite.com/it/account-instagram-privato-perche-lo-utilizzano-i-brand/): Che vantaggi può dare un account Instagram privato? Molti brand e influencer lo stanno utilizzando. Ecco tutti i pro e contro, scopri se fa anche per te! - [Wie Sie Facebook Messenger-Bots für Ihr Unternehmen einsetzen – der komplette Leitfaden](https://blog.hootsuite.com/de/facebook-messenger-bots-unternehmen/): Der Hype um Facebook Messenger-Bots ist groß. Erfahren Sie in diesem Leitfaden, wie Sie die Chatbots in Ihre Kommunikation mit einbeziehen. - [I social media in Italia secondo il report We Are Social e Hootsuite](https://blog.hootsuite.com/it/social-media-in-italia-report-we-are-social-hootsuite/): Ecco come utilizziamo i social media in Italia, secondo i dati raccolti nel Report We Are Social e Hootsuite "Digital 2019". - [Digital 2019 : La France accélère la cadence](https://blog.hootsuite.com/fr/digital-2019-la-france-accelere-la-cadence/): Le nombre de personnes qui utilisent Internet a explosé au cours de l'année écoulée et il n'y a pas que les internautes qui sont en croissance, comme le montre le nouveau rapport Digital 2019. - [15 Tools for Creating Quick and Beautiful Social Media Images](https://blog.hootsuite.com/resources-to-create-quick-and-beautiful-images-for-social-media/): A list of the best social media image editors, tools, and resources. Build a library of high-res, eye-catching, shareable, and beautiful visuals for free. - [Todo lo que siempre quisiste saber acerca de las Instagram Stories](https://blog.hootsuite.com/es/instagram-stories/): Ya sea que estés buscando ganar seguidores, generar ventas, o mejorar tu interacción, las Instagram Stories te permitirán potenciar tu presencia social. - [So finden Sie Ihren Absatzmarkt: ein Leitfaden zur Zielgruppenforschung](https://blog.hootsuite.com/de/absatzmarkt-zielgruppenforschung/): Je besser Sie Ihren Absatzmarkt verstehen, umso besser können Sie Ihre Werbeanzeigen fokussieren. Wir zeigen, wie Sie mit Zielgruppenforschung Ihre Marktnische erkennen. - [Le statistiche di Instagram: i dati che devi conoscere se fai marketing](https://blog.hootsuite.com/it/instagram-statistiche-numeri-curiosita/): Instagram statistiche 2018: tutti i numeri, i dati demografici aggiornati e le curiosità sul social, nel mondo e in Italia. - [Ventajas y desventajas de las redes sociales](https://blog.hootsuite.com/es/ventajas-y-desventajas-de-las-redes-sociales/): ¿Cuáles son las ventajas y desventajas de las redes sociales para un negocio? En este blog explicamos los principales beneficios de tener una cuenta activa. - [7 Profi-Tipps: So peppen Sie Ihre Instagram Stories auf](https://blog.hootsuite.com/de/instagram-stories-aufpeppen/): Mit diesen Features peppen Sie Ihre Instagram-Stories auf. - [Calendrier de contenu des médias sociaux : astuces et modèles](https://blog.hootsuite.com/fr/calendrier-de-contenu-des-medias-sociaux-astuces-et-modeles/): Qu'est-ce qu'un calendrier de contenu des médias sociaux ? C'est l'outil le plus utile de votre boîte à outils marketing pour les réseaux sociaux. - [Alles was Sie 2019 über LinkedIn Video wissen müssen](https://blog.hootsuite.com/de/linkedin-video-2019/): Dieser Leitfaden behandelt alles, was Sie über LinkedIn Video wissen müssen – von den Grundlagen bis hin zu den technischen Spezifikationen. - [5 elementos poco conocidos de las redes sociales que tienes que utilizar en tu marketing social](https://blog.hootsuite.com/es/marketing-social-poco-conocido/): Marketing social, 5 elementos poco conocidos de las redes sociales que tienes que utilizar en tu plan de mercadotecnia digital. - [Cómo conseguir seguidores en Facebook: 5 estrategias para impulsar tu perfil o el de tu negocio en las redes sociales](https://blog.hootsuite.com/es/como-conseguir-seguidores-en-facebook/): ¿Cómo conseguir seguidores en Facebook? La pregunta del millón, pero te sorprendería de lo sencillo que es lograrlo con estas 5 estrategias profesionales. - [Cómo realizar una Twitter audit tú mismo](https://blog.hootsuite.com/es/twitter-audit/): Probablemente estás creado una estrategia de marketing en Twitter. ¡Felicidades! estás a mitad del camino. ¿El siguiente paso? una Twitter audit. - [I video su LinkedIn: la guida completa per il 2019](https://blog.hootsuite.com/it/video-su-linkedin-guida-completa-2019/): Come utilizzare i video su LinkedIn in ottica di marketing? Ecco tutto quello che c'è da sapere, inclusi esempi di famosi brand, nella nostra guida. - [Every Type of Facebook Ad You Should Be Using to Grow Your Business](https://blog.hootsuite.com/facebook-ad-types/): Find out which Facebook ad types will best help you accomplish your social media business goals and maximize ROI in 2019. - [L'histoire des médias sociaux en 29 moments forts](https://blog.hootsuite.com/fr/lhistoire-des-medias-sociaux-en-29-moments-forts/): Les médias sociaux en 29 moments forts. Certains des « moments » les plus décisifs de l'histoire des médias sociaux réunis dans cette article - [Sticker Domande di Instagram: come utilizzarlo nelle Storie](https://blog.hootsuite.com/it/sticker-domande-di-instagram-come-utilizzarlo-nelle-storie/): Conosci lo sticker Domande di Instagram? Ecco una mini-guida e tanti esempi di brand che lo stanno utilizzando al meglio. - [A Day in the Life of a Hootsuite Social Media Pro](https://blog.hootsuite.com/hootsuite-social-media-pro-video/): "A Day in the Life of a Hootsuite Social Media Manager" is a behind the scenes video following Hootsuite's own team of social media experts. - [Wie Sie Ihr Targeting mit Facebook Zielgruppen-Insights verbessern](https://blog.hootsuite.com/de/facebook-zielgruppen-insights/): Facebook Zielgruppen-Insights liefern jede Menge Daten zur Demografie Ihrer Zielgruppe. Damit Sie Ihre Anzeigen genau auf Ihr Publikum abstimmen können. - [Les 8 moments qui ont changé les médias sociaux en 2018](https://blog.hootsuite.com/fr/les-8-moments-qui-ont-change-les-medias-sociaux-en-2018/): Scandale Cambridge Analytica, changement d'algorithme de Facebook et RGPD, découvrez les 8 moments qui ont changé les médias sociaux en 2018. - [Le nuove funzioni di Instagram che vorremmo per il futuro](https://blog.hootsuite.com/it/nuove-funzioni-di-instagram-che-vorremmo/): Le nuove funzioni di Instagram che vorremmo tanto venissero introdotte? Ne abbiamo raccolte 10: per ora sono solo nella lista dei desideri, ma chissà... - [I contest su Instagram: consigli e idee per organizzarli al meglio](https://blog.hootsuite.com/it/contest-su-instagram-consigli-idee/): Stai pensando di organizzare un contest su Instagram ma non sai da dove iniziare? Qui trovi una serie di suggerimenti ed esempi da cui trarrre ispirazione! - [Comment créer une publicité Instagram en 10 minutes](https://blog.hootsuite.com/fr/publicite-instagram-en-10-minutes/): Une publicité Instagram constitue le moyen idéal de partager votre contenu avec le milliard d’utilisateurs de la plateforme. - [Eine (nicht ganz ernst gemeinte) Wunschliste für neue Instagram-Funktionen](https://blog.hootsuite.com/de/wunschliste-instagram-funktionen/): Instagram wartet oft mit Updates und neuen Produkt-Features auf. Wir haben ein paar Vorschläge für neue Instagram-Funktionen für die nächste Runde gesammelt. - [Hashtag su LinkedIn: la guida completa](https://blog.hootsuite.com/it/hashtag-su-linkedin-guida-completa/): Hashtag su LinkedIn: vale la pena usarli? E in che modo? Tutto quello che c'è da sapere sull'argomento in una mini-guida in 15 semplici passi. - [Snapchat Insights : Comment utiliser l'outil d'analyse Snapchat](https://blog.hootsuite.com/fr/snapchat-insights-comment-utiliser-loutil-danalyse/): La performance de votre campagne Snapchat est primordial. Grâce à Snapchat Insights, vous allez pouvoir déterminer le ROI de la plateforme très facilement. - [Cosa sono i pod di Instagram, e perché te li sconsigliamo](https://blog.hootsuite.com/it/cosa-sono-i-pod-di-instagram-e-perche-li-sconsigliamo/): Cosa sono i pod di Instagram? Se sei ossessionato da follower ed engagement molto probabilmente ne avrai sentito parlare. Ecco la nostra esperienza diretta! - [Comment vendre grâce à la fonctionnalité Instagram Shopping](https://blog.hootsuite.com/fr/comment-vendre-grace-a-la-fonctionnalite-shopping-instagram/): Un océan d'opportunité offert par Instagram Shopping. Découvrez une nouvelle façon de vendre vos produits directement sur Instagram. - [Siete pasos para construir tu branding personal en redes sociales](https://blog.hootsuite.com/es/branding-personal-en-redes-sociales/): Branding personal ... Estemos consciente de ello o no, todos somos una marca. Todos. Y en esta guía te mostraremos cómo puedes mejorar tu presencia en línea. - [LinkedIn per le aziende: la guida completa](https://blog.hootsuite.com/it/linkedin-per-le-aziende-guida-completa/): LinkedIn per le aziende: la guida completa per la strategia di content e social marketing del tuo business. - [Zwischencheck: Lagen wir mit unseren Trendprognosen für 2018 richtig?](https://blog.hootsuite.com/de/zwischencheck-trendprognosen-2018/): Bevor wir uns intensiv mit dem Ausblick auf 2019 beschäftigen, überprüfen wir, ob sich unsere Social Media-Prognosen vom letzten Jahr bewahrheitet haben. - [Le migliori app di editing per Instagram](https://blog.hootsuite.com/it/migliori-app-di-editing-per-instagram/): Quali sono le migliori app di editing per Instagram? Abbiamo selezionato per te le più utilizzate, come VSCo, Snapseed, e molte altre ancora. - [35 astuces et fonctionnalités Snapchat dont vous ignoriez probablement l'existence](https://blog.hootsuite.com/fr/astuces-et-fonctionnalites-snapchat/): La majorité des meilleures fonctionnalités Snapchat sont bien cachées: nous vous montrons ici comment y accéder et ainsi posséder tout l'arsenal Snapchat. - [Produkte verkaufen mit Instagram Shopping (und Instagram Shopping für Instagram Stories)](https://blog.hootsuite.com/de/produkte-verkaufen-mit-instagram-shopping/): 60 Prozent der Instagram-Nutzer suchen und entdecken dort neue Produkte. Seit der Einführung von Instagram Shopping können Marken nun auch Produkte direkt in Posts taggen. - [Memes para Facebook - Una herramienta de mercadotecnia](https://blog.hootsuite.com/es/memes-para-facebook/): Los memes para Facebook pueden ser utilizados como una eficiente herramienta de marketing. En esta guía te mostramos cómo utilizarlos y los 15 muy populares - [Halloween et les médias sociaux: comment vous démarquer?](https://blog.hootsuite.com/fr/halloween-et-les-medias-sociaux-comment-vous-demarquer/): Halloween et les médias sociaux: une belle opportunité marketing et l'occasion de laisser place à une créativité un peu plus débordante que d’habitudes. - [Gruppi segreti di Facebook: cosa sono e come funzionano](https://blog.hootsuite.com/it/gruppi-segreti-di-facebook-cosa-sono/): Gruppi segreti di Facebook: perché sono così diffusi e quanto sono importanti per i brand? Scopri tutto quello che c'è sapere sui queste micro-community. - [Comment les grandes marques utilisent les publications 3D sur Facebook](https://blog.hootsuite.com/fr/comment-les-marques-utilisent-les-publications-3d-facebook/): Le réseau social le plus utilisé au monde met la réalité augmentée et la réalité virtuelle à la portée de tous grâce aux publications 3D. - [Die organische Social Media-Reichweite sinkt – so halten Sie dagegen!](https://blog.hootsuite.com/de/organische-social-media-reichweite-sinkt/): Wir stellen elf Methoden vor, mit deren Hilfe der Rückgang der organischen Social Media-Reichweite auffangen werden kann. - [Youtubers famosos - Una guía para entender su genio](https://blog.hootsuite.com/es/youtubers-famosos/): ¿Quieres ser como los Youtubers famosos? Tal vez el mejor lugar para comenzar es entendiendolos, su creativo, contenido, habilidades y personalidad. - [¿Qué es un community manager? 8 Cualidades que todo Community Manager debe tener](https://blog.hootsuite.com/es/que-es-un-community-manager/): Qué es un community manager.... Es un tema muy de moda, pero no todos saben de qué se trata. En este blog te mostramos sus funciones, KPIs y ventajas. - [Pagina aziendale di LinkedIn: come renderla efficace in 7 sette mosse](https://blog.hootsuite.com/it/pagina-aziendale-di-linkedin-come-renderla-efficace/): Come ottimizzare la Pagina aziendale di LinkedIn? Non sprecare le opportunità offerte dal principale social professionale! Segui i nostri consigli. - [Cómo fusionar páginas de Facebook](https://blog.hootsuite.com/es/fusionar-paginas-de-facebook/): Fusionar páginas de Facebook, es un problema tan común que la plataforma diseñó un proceso específico para solicitar la unión en cuestión de segundos. - [4 Ways Brands Can Be More Authentic On Social Media](https://blog.hootsuite.com/authentic-social-media/): Influencers and brands alike are getting caught trying too hard online. Find out how to connect with your audience in real, long-lasting ways. - [Cómo Usar Emojis: La Guía Definitiva Para Mercadólogos Digitales](https://blog.hootsuite.com/es/como-usar-emojis/): Cómo usar emojis … ¿Qué es el Twitter Emoji? ¿Cómo usar emojis en tus publicaciones? o ¿Cuáles son los mejores emojis para copiar y pegar en tus tuits? Aquí te mostramos cómo hacerlo. - [¿Cómo crear una estrategia de marketing digital para tus redes sociales?](https://blog.hootsuite.com/es/estrategia-de-marketing-digital-redes-sociales/): En este artículo te mostramos cómo crear un plan de marketing digital con tácticas de marketing en redes sociales que puedes empezar a implementar hoy. - [11 Strategien für Social Media-Brainstormings](https://blog.hootsuite.com/de/strategien-fuer-social-media-brainstormings/): Brainstormings sind eine bewährte Methode, um den geistigen „Fuss von der Bremse” zu lösen und für neue Ideen zu sorgen. Doch sie sind keine Selbstläufer. Mit diesen 11 Strategien führen Sie Ihr nächstes Social Media-Brainstorming zum Erfolg. - [Raccontare l'autunno su Instagram: hashtag e foto per lasciarsi ispirare](https://blog.hootsuite.com/it/autunno-su-instagram-hashtag-foto/): L'autunno su Instagram: scopri quali sono i migliori hashtag per raccontare questa stagione e guarda la gallery degli scatti che abbiamo selezionato. - [3 hartnäckigen Facebook Boost-Mythen auf den Zahn gefühlt](https://blog.hootsuite.com/de/3-hartnaeckige-facebook-boost-mythen/): Der Facebook Boost-Button kann Ihnen dabei helfen, Ihre Geschäftsziele zu erreichen: Sie können damit aus vorhandenem organischem Content schnell eine Facebook-Anzeige kreieren. Aber es ranken sich allerlei Mythen um die Facebook Boost-Funktion. - [Reichweite versus Impressions: Worin besteht der Unterschied (und was sollten Sie tracken)?](https://blog.hootsuite.com/de/reichweite-versus-impressions-was-sollten-sie-tracken/): Worin unterscheiden sich „Reichweite“ und „Impressions“ genau? Auf welche Messgröße sollten Sie achten? Und was bedeuten diese Begriffe für Ihre Marketingmaßnahmen? - [Social listening: les 13 erreurs à ne pas commettre](https://blog.hootsuite.com/fr/social-listening-les-13-erreurs/): Aujourd'hui, le social listening fait partie intégrante d'une bonne stratégie social media. Découvrez les 13 erreurs à ne pas commettre ! - [Barómetro Hootsuite: el único informe que vas a necesitar para tu marketing social](https://blog.hootsuite.com/es/marketing-social-barometro/): "Barómetro" Es el reporte anual estadístico en el cual analizamos el estado del marketing social a nivel mundial, regional y por país. - [Aziende italiane e social media: i risultati del Barometro Hootsuite](https://blog.hootsuite.com/it/aziende-italiane-e-social-media-barometro-hootsuite-2018/): Aziende italiane e social media: quali trend, obiettivi e sfide nell'utilizzo dei social in azienda? Scopri i risultati del Barometro Hootsuite 2018. - [Hootsuite Barometer Report - So nutzen Unternehmen in Deutschland Social Media](https://blog.hootsuite.com/de/hootsuite-barometer-so-nutzen-unternehmen-in-deutschland-social-media/): Wie integrieren Unternehmen in Deutschland Social Media in ihre aktuellen Strategien? Welche sozialen Netzwerke nutzen sie für welche Zielsetzungen? Wie stellen sie sich auf? Das Hootsuite Social Media Barometer geht dem auf den Grund. - [So nutzen Sie Instagram Stories wie ein Profi](https://blog.hootsuite.com/de/instagram-stories-wie-ein-profi/): Weltweit nutzen 300 Millionen Menschen täglich Instagram Stories. Erhalten Sie ein besseres Verständnis zum Einsatz von Instagram Stories – und zwar sowohl technisch wie strategisch – um authentischen und ansprechenden Content zu produzieren. - [Instagram Guida: la raccolta delle principali feature (e di quelle meno note)](https://blog.hootsuite.com/it/instagram-guida-principali-feature/): Instagram Guida: consulta la nostra raccolta di tutte le funzioni principali e di quelle meno note, con una sezione dedicata anche alle Instagram Stories. - [Plus de 40 raccourcis clavier PC que doivent connaître les pros des médias sociaux](https://blog.hootsuite.com/fr/plus-de-40-raccourcis-clavier-pc-que-doivent-connaitre-les-pros-des-medias-sociaux/): Retrouvez notre liste de raccourcis claviers PC pour booster votre efficacité sur les médias sociaux, impressionner vos collègues et gagner du temps ! - [On a testé les publicités sur Instagram Stories: voici nos conseils](https://blog.hootsuite.com/fr/on-a-teste-les-publicites-sur-instagram-stories-voici-nos-conseils/): On a testé les publicités sur Instagram Stories : voici ce qu'on en a pensé avec nos 7 enseignements - [Wie Sie Ihren LinkedIn Unternehmensauftritt in 6 einfachen Schritten auffrischen](https://blog.hootsuite.com/de/linkedin-unternehmensauftritt-auffrischen/): In diesem Beitrag erfahren Sie, wie Sie Ihre LinkedIn Unternehmensseite aufpolieren, Ihren Auftritt und die Chancen auf geeignete Bewerber optimieren. - [Parole de Dirigeant #2 avec Antonio Huertas du Groupe MAPFRE](https://blog.hootsuite.com/fr/parole-de-dirigeant-2-avec-antonio-huertas-du-groupe-mapfre/): Pour cette 2ème Parole de Dirigeant, nous avons traversé la frontière ibérique pour aller à la rencontre de Antonio Huertas Mejias, PDG du groupe espagnol Mapfré et parfait exemple du Social CEO. - [¿Perdiste seguidores en Twitter? Esto es lo que pasó](https://blog.hootsuite.com/es/perdiendo-seguidores-en-twitter/): ¿Por qué estás perdiendo seguidores en Twitter? Nuevos cambios a la plataforma están ocasionando que tus cuentas pierdan miles de seguidores. Averigua por qué está pasando en este blog. - [8 ressources gratuites et légales pour ajouter une touche de musique à vos vidéos](https://blog.hootsuite.com/fr/8-ressources-gratuites-et-legales-pour-ajouter-une-touche-de-musique-a-vos-videos/): Nous verrons comment créer des vidéos amusantes grâce à de la musique sous licence Creative Commons et des morceaux et effets sonores libres de droits sans prendre le risque de voir ses vidéos supprimées ou son compte clôturé. - [Psst … 5 Dinge, bei denen Ihr Chef dringend „Reverse Mentoring“ braucht](https://blog.hootsuite.com/de/5-dinge-bei-denen-ihr-chef-reverse-mentoring-braucht/): Wer als Chef oder hochrangige Führungskraft relevant und effektiv bleiben will, muss eine Methode finden, mit neuen Trends und Entwicklungen Schritt zu halten. Hier kommt das so genannte „Reverse Mentoring“ ins Spiel. - [Algoritmo di LinkedIn: sai come funziona?](https://blog.hootsuite.com/it/algoritmo-di-linkedin-come-funziona/): Algoritmo di LinkedIn: sai come funziona? Scopri le quattro fasi di analisi dei contenuti che pubblichiamo sul social e in che modo si può ottenere più visibilità. - [So erstellen Sie ein GIF – der komplette Leitfaden](https://blog.hootsuite.com/de/gif-erstellen-leitfaden/): In diesem Beitrag erfahren Sie, wie man ein GIF erstellt und wie man es in den sozialen Medien und darüber hinaus möglichst wirksam einsetzt. - [11 Excellent Brand Bios on Instagram to Inspire Your Own](https://blog.hootsuite.com/excellent-instagram-bios/): Your company’s Instagram bio is kind of like an elevator pitch. It’s a short but powerful opportunity to share important information with your audience, while conveying the essence of your brand voice and personality. - [So funktioniert Facebook Boost](https://blog.hootsuite.com/de/so-funktioniert-facebook-boost/): Mit dem Rückgang der organischen Reichweite, sowie den Änderungen des Facebook-Algorithmus, sind Unternehmen gut beraten, sämtlicheTools zu kennen, die ihre Präsenz im bei breiteren Zielgruppen bekannter machen. Wir stellen Facebook Boost vor. - [Redes sociales en México y Latinoamérica](https://blog.hootsuite.com/es/redes-sociales-en-mexico-y-latinoamerica/): Las redes sociales en México y Latinoamérica están en un cambio constante. Por eso creamos un estudio que evalúa su desarrollo, madurez y uso en comparación con los marcadores globales. - [Instagram TV: Das müssen Marken wissen, um loszulegen](https://blog.hootsuite.com/de/instagram-tv-fuer-marken/): Jetzt gibt es Instagram TV (IGTV). Die Videos im Vollbildmodus können bis zu einer Stunde lang sein und können von jedem hochgeladen werden. Das müssen Marken wissen, um loszulegen. - [Tipos de publicidad en las redes sociales](https://blog.hootsuite.com/es/tipos-de-publicidad-anuncio-publicitario/): ¿Cuantos tipos de publicidad existen en las redes sociales? Bastantes, de muchos tipos y cada una sigue diferentes objetivos. En esta guía aprenderás todo lo que necesitas saber al respecto. - [IGTV: l'app di Instagram per i video lunghi e verticali](https://blog.hootsuite.com/it/igtv-app-instagram-video-lunghi-verticali/): IGTV è l'app di Instagram per caricare video verticali lunghi fino ad un'ora. Scopri tutto quello che c'è da sapere sulla Instagram TV e quali nuove prospettive si aprono per il tuo brand. - [Template per Instagram Stories: 12 esempi (gratis) da personalizzare](https://blog.hootsuite.com/it/template-per-instagram-stories-esempi-gratis-da-personalizzare/): Template per Instagram Stories: perché non aggiungere un tocco di personalità e creatività in più alle tue Storie? Ecco 12 template gratuiti da personalizzare, e la mini guida per realizzarli da zero con Adobe Spark. - [¿Quién no me sigue en Instagram?](https://blog.hootsuite.com/es/quien-no-me-sigue-en-instagram/): ¿Quién no me sigue en Instagram? Si quieres dejar de seguir a las cuentas que no te siguen y crecer tu presencia en Instagram, este blog es para ti. - [Kompakt-Leitfaden: Content auf Facebook Anzeigen promoten](https://blog.hootsuite.com/de/content-auf-facebook-anzeigen-promoten/): In diesem Beitrag erfahren Sie, wie Sie strategische Entscheidungen treffen, wenn es um das Bewerben organischer Inhalte geht, die Vor- und Nachteile des demografischen Targetings und wie Sie das meiste aus Ihrem Werbebuget herausholen. - [Consigli di leadership: intervista a Shannon Brayton, CMO di LinkedIn](https://blog.hootsuite.com/it/consigli-di-leadership-intervista-shannon-brayton-cmo-linkedin/): L'intervista di Ryan Holmes a Shannon Brayton, CMO di LinkedIn: consigli e best practice su leadership, impresa e social media. - [Social Media-Ad-Targeting: So erreichen Sie eine Zielgruppe, die anbeißt](https://blog.hootsuite.com/de/social-media-zielgruppe-ad-targeting/): Social Media-Ads geben Werbetreibenden vollständige Kontrolle, wenn es um das exakte Targeting spezifischer Zielgruppen geht. Das macht es wesentlich leichter, sicherzustellen, dass Ihre Anzeige von den richtigen Leuten gesehen wird. Wie Social Media-Ad-Targeting richtig geht, erfahren Sie hier. - [Vom Mitarbeiter zum Markenbotschafter in 6 Schritten](https://blog.hootsuite.com/de/6-schritten-zur-mitarbeiter-fuersprache/): Mit diesen 6 Schritten gewinnen Sie Mitarbeiter als Markenbotschafter, die sich in den sozialen Medien positiv über ihr Unternehmen zu äußern. - [Warum Ihre Arbeitskollegen Ihre Blogbeiträge immer noch nicht teilen](https://blog.hootsuite.com/de/warum-ihre-arbeitskollegen-ihre-blog-beitraege-immer-noch-nicht-teilen/): Wir erklären Ihnen, warum Ihre Arbeitskollegen Ihre Blogbeiträge nicht teilen und wie Sie das ändern können. - [Parole de dirigeant #1 avec Laurent Vimont de Century 21](https://blog.hootsuite.com/fr/parole-de-dirigeant-1-avec-laurent-vimont-de-century21/): Après notre série Parole d'Expert lancé il y a quelques années sur ce blog, nous avons décidé d'aller à la rencontre de social dirigeants. Pour cette 1ère Parole de Dirigeant, notre choix s'est porté sur Laurent Vimont, PDG de Century 21 et hyperactif sur les réseaux sociaux - [Instagram-Marketing Fehler, die Social Media-Manager vermeiden sollten](https://blog.hootsuite.com/de/diese-7-instagram-fehler-sollten-sich-social-media-manager-lieber-verkneifen/): Wenn Sie nach Methoden suchen, Ihre Instagram-Präsenz auf verbessern, dann wird Ihnen die folgende Liste der häufigsten Instagram-Marketing Fehler dabei helfen, Ihr Potenzial voll auszuschöpfen. - [So erreichen Sie Ihre Zielgruppe mit Messenger-Apps](https://blog.hootsuite.com/de/zielgruppen-mit-messenger-apps-erreichen/): Messenger-Apps sind allgegenwärtig und werden über kurz oder lang den Online-Handel verändern. Dieser Beitrag stellt Ihnen sechs Wege vor, die Marken nutzen, um mit Messenger-Apps ihre Zielgruppe zu erreichen. - [Pinterest per le aziende: la guida completa](https://blog.hootsuite.com/it/pinterest-per-le-aziende-la-guida-completa/): Pinterest per le aziende è un ottimo strumento per promuovere il tuo brand sui social. Se ancora non hai implementato il social nella tua strategia di Content Marketing, leggi la nostra guida! - [7 astuces de pro pour booster votre stratégie sur Instagram Stories](https://blog.hootsuite.com/fr/7-astuces-de-pro-pour-booster-votre-strategie-sur-instagram-stories/): 7 astuces de pro pour stimuler l'engagement et fidéliser votre audience sur Instagram Stories. - [Does Social Media Impact SEO? We Ran an Experiment to Find Out](https://blog.hootsuite.com/social-media-seo-experiment/): The answer to the long debated question of whether social media has any impact on SEO is finally here. After running a month-long experiment on our own social posts, we determined there is a positive correlation between social engagements and change in rank. - [Assistenza clienti sui social: come si può calcolare il ROI?](https://blog.hootsuite.com/it/assistenza-clienti-sui-social-come-calcolare-il-roi/): La tua azienda fa assistenza clienti sui social? Come determinare se questa attività sta portando un valore effettivo al tuo business e generando ROI? Te lo spieghiamo in 3 semplici passi. - [Définir sa stratégie sur Pinterest](https://blog.hootsuite.com/fr/definir-sa-strategie-sur-pinterest/): Avoir une stratégie Pinterest cohérente peut vous ouvrir de belles perspectives de trafic sur votre site. Suivez le guide pour intégrer Pinterest dans votre stratégie des médias sociaux ! - [Micro-community sui social: come utilizzarle al meglio per aumentare l'engagement in modo organico](https://blog.hootsuite.com/it/micro-community-social-per-aumentare-engagement-organico/): Micro-community sui social: come possono aiutarti ad aumentare l'engagement in modo organico? Ecco tre esempi su cui fare leva su Facebook, Twitter e Instagram. - [So produzieren Sie ein leistungsfähiges Social Media-Video: Ein Leitfaden in 10 Schritten](https://blog.hootsuite.com/de/social-media-video-produzieren/): In diesem Leitfaden führen wir Sie in 10 Schritten durch den Hootsuite Prozess zur Entwicklung von Videos und zeigen Ihnen, wie wir unsere bis heute erfolgreichsten Social Media-Videos produziert haben. - [Comment trouver le style graphique de son entreprise ?](https://blog.hootsuite.com/fr/comment-trouver-le-style-graphique-de-son-entreprise/): Comment sculpter le style graphique de son entreprise ? Les questions à prendre en compte pour une image qui vous ressemble, forte et impactante ! - [So entwickeln Sie einen Social Media-Style-Guide für Ihr Unternehmen](https://blog.hootsuite.com/de/social-media-style-guide-entwickeln/): Ein ausführlicher Social Media-Style-Guide kann zum Grundstein Ihrer gesamten Social Media-Strategie werden – ein Unterbau, der für Klarheit und Konsistenz im Umgang Ihres Unternehmens mit den sozialen Medien sorgt. - [Effektive Social Media-CTAs verfassen: Ein Leitfaden für Vermarkter](https://blog.hootsuite.com/de/social-media-ctas-verfassen/): Ein guter Social Media-CTA kann Wunder wirken – mehr Leser für Ihre Inhalte gewinnen, Umsatz generieren und für mehr Leads und Conversions sorgen. Hier finden Sie Tipps zum Erstellen effektiver Calls-to-Action. - [Médias sociaux en entreprise : quelles seront les tendances en 2018 ?](https://blog.hootsuite.com/fr/medias-sociaux-en-entreprise-quelles-seront-les-tendances-en-2018/): Déjà 4 ans... Nous étions en 2014 lorsque nous avons rédigé avec l’agence Visionary Marketing les premières questions d’un baromètre... - [Elaborez un entonnoir de conversion pour les médias sociaux](https://blog.hootsuite.com/fr/comment-elaborer-un-entonnoir-de-conversion-pour-les-medias-sociaux/): Lors de l'élaboration d'une stratégie d'utilisation des médias sociaux, veillez à ce que votre approche couvre chaque étape de l'entonnoir de conversion. Suivez notre guide pour élaborer un entonnoir de conversion pour les médias sociaux capable d'augmenter vos ventes. - [L’intérêt de programmer ses publications sur les médias sociaux](https://blog.hootsuite.com/fr/linteret-de-programmer-ses-publications-sur-les-medias-sociaux/): Pour animer des réseaux sociaux et publier plusieurs fois par semaine, voire par jour, programmer ses publications sur les médias sociaux devient indispensable ! Suivez notre guide pour programmer vos publications comme un(e) pro ! - [¿Qué es LinkedIn? y ¿Cómo hacer que su algoritmo funcione para tu negocio?](https://blog.hootsuite.com/es/que-es-linkedin-y-su-algoritmo-para-negocios/): ¿Qué es LinkedIn y cómo utilizarlo a tu favor?... Aún más importante ¿Cómo funciona su algoritmo? En este artículo discutimos todas las alternativas que tienes en la red profesional para expandir tu negocio. - [In wenigen Minuten zur perfekten Facebook-Anzeige](https://blog.hootsuite.com/de/die-perfekte-facebook-anzeige/): In diesem Beitrag lernen Sie die fünf Elemente einer erfolgreichen Facebook-Anzeige kennen. Sie erfahren Schritt für Schritt und anhand unserer eigenen Erfahrungen mit Paid-Social-Kampagnen, wie Sie die einzelnen Bausteine meistern. - [5 Social Media-Makro-Trends, die jedes Unternehmen kennen sollte](https://blog.hootsuite.com/de/5-social-media-makro-trends-die-jedes-unternehmen-kennen-sollte/): Hier kommt ein Einblick in fünf Trends, die den Umgang mit Social Media in Unternehmen verändern werden (und wie Sie dabei an der Spitze bleiben). - [Strategia di Social Media Marketing: su quali feature puntare nel 2018?](https://blog.hootsuite.com/it/strategia-di-social-media-marketing-feature-2018/): Social Media Marketing: su quali feature puntare per la tua strategia del 2018? Ecco una rassegna delle principali novità dei principali canali social e come utilizzarle al meglio. - [Cómo subir fotos a Instagram desde una PC](https://blog.hootsuite.com/es/como-subir-fotos-a-instagram/): ¿ Cómo subir fotos a Instagram desde una PC ? Es una pregunta que marcas, negocios y community managers se han hecho por años. Y, por fin, hoy es posible. Descubre cómo hacerlo en este blog. - [Journée Internationale de la Femme | Hootsuite met ses talents féminins à l'honneur](https://blog.hootsuite.com/fr/journee-internationale-de-la-femme-hootsuite-met-ses-talents-feminins-a-lhonneur/): À l'occasion de la célébration de la Journée internationale de la femme, Hootsuite a donné la parole à ses employées afin de découvrir leurs retours d'expérience dans un secteur encore très « masculinisé » et pour encourager le fleurissement de la représentation de la gente féminine dans le secteur tech ! - [8 Maneras de promover la equidad de género en tus redes sociales](https://blog.hootsuite.com/es/equidad-de-genero-en-las-redes-sociales/): El día internacional de la mujer nos ha dado la oportunidad de reflexionar y compartir mareas en las que podemos promover la equidad de género en las redes sociales. Y esta lista te permitirá hace lo mismo desde tus perfiles. - [Social Media-Experten im Gespräch - Interview mit Beate Mader und Bettina Thies](https://blog.hootsuite.com/de/women-in-tech-beate-mader-und-bettina-thies/): Anlässlich des Weltfrauentags haben wir mit Bettina Thies und Beate Mader von den Digital Media Women e. V. gesprochen. - [Social Media-Experten im Gespräch - Interview mit Juliane Leopold](https://blog.hootsuite.com/de/women-in-tech-juliane-leopold/): Anlässlich des Weltfrauentages haben wir Juliane Leopold zum Thema Social Media und Women in Tech interviewt. - [Social Media-Experten im Gespräch - Interview mit Daniela Sprung](https://blog.hootsuite.com/de/women-in-tech-daniela-sprung/): Anlässlich des Weltfrauentags sprechen wir mit Daniela Sprung über die Themen Bloggen, Social Media und die Bedeutung digitaler Medien für Unternehmen. - [13 Herramientas de Diseño que Necesitas Utilizar en tus Redes Sociales](https://blog.hootsuite.com/es/herramientas-de-diseno-para-tus-redes-sociales/): Si aún no lo hace, tienes que empezar a utilizar estas 14 Herramientas de Diseño que Necesitas Utilizar en tus Redes Sociales. Pro tip para Community Managers. - [Zielgruppen-Personas entwickeln: So geht’s!](https://blog.hootsuite.com/de/zielgruppen-personas-entwickeln/): Wer weiß, wie seine Zielgruppe aussieht, kann sie besser erreichen und bessere Beziehungen zu ihr aufbauen. Zur Entwicklung von Zielgruppen-Personas gehören drei Dinge: solides Recherchehandwerk, eine Prise Intuition und ein Schuss Kreativität. - [I trend social del 2018: intervista a Veronica Gentili](https://blog.hootsuite.com/it/i-trend-social-del-2018-intervista-a-veronica-gentili/): I trend social del 2018: abbiamo raccolto le domande emerse durante il webinar Hootsuite e ne è scaturita un'intervista a Veronica Gentili, Facebook Marketing Expert, ricca di spunti di riflessione. - [Werben in Instagram Stories? Ein Erfahrungsbericht](https://blog.hootsuite.com/de/werben-in-instagram-stories/): Seit März 2017 können Unternehmen in Instagram Stories werben. Unser Marketing-Team hat das Anzeigenformat getestet. Was wir dabei gelernt haben erfahren Sie hier. - [14 formas ingeniosas de conseguir seguidores en Snapchat que tienes que intentar](https://blog.hootsuite.com/es/seguidores-en-snapchat/): Consigue más Seguidores en Snapchat con estos 14 trucos que los profesionales en redes sociales están utilizando. ¡No te los pierdas y empieza a crecer tu audiencia hoy! - [Le guide complet pour obtenir une Page Facebook vérifiée](https://blog.hootsuite.com/fr/le-guide-complet-pour-obtenir-une-page-facebook-verifiee/): Disposer d'une page Facebook vérifiée est un atout non négligeable pour asseoir votre crédibilité en ligne. Suivez notre guide pour obtenir cette distinction et permettre à des clients potentiels de vous trouver plus facilement. - [Der Stand der Digitalisierung 2018 - Statistiken aus über 230 Ländern](https://blog.hootsuite.com/de/digitalisierung-weltweit-2018/): Wissen Sie, wie es 2018 um die Digitalisierung bestellt ist? Stützen Sie Ihre Digitalstrategie mit dem Report von Hootsuite und We are Social über den weltweiten der Stand von Internet, Social und Mobile. - [Report We Are Social e Hootsuite 2018: lo scenario digital e social mondiale](https://blog.hootsuite.com/it/report-we-are-social-hootsuite-2018-digital-social/): Global Digital 2018: il report We Are Social e Hootsuite 2018 offre uno spaccato sullo scenario digital, social e mobile a livello mondiale: scopri tutti i dati e le curiosità su 239 Paesi, inclusa l'Italia! - [Trucos de Snapchat: 35 trucos y herramientas que probablemente no conocías](https://blog.hootsuite.com/es/16-trucos-y-funciones-de-snapchat/): En esta guía te enseñaremos cómo acceder a los trucos de Snapchat menos conocidos. Es un blog que todo community manager tiene que leer. - [Die 4 wichtigsten Zutaten für ein perfektes Social Media-Video](https://blog.hootsuite.com/de/zutaten-social-media-video/): Unternehmen setzen vermehrt auf Social Media-Video, um erfolgreich mit Geschäftskunden zu kommunizieren und ihre Qualitätsprodukte weltweit ins Rampenlicht zu rücken. Doch was macht ein richtig gutes Social Media-Video aus? - [Pendant la Saint Valentin boostez l'engagement sur vos réseaux sociaux](https://blog.hootsuite.com/fr/profitez-de-la-saint-valentin-pour-booster-votre-reach/): Plus de "J'aime" pendant la Saint Valentin! Suivez nos conseils pour créer une campagne créative et booster votre reach sur les médias sociaux. - [Wie Sie Ihre Marke auf die Instagram Explore Seite bringen](https://blog.hootsuite.com/de/instagram-explore-seite-marken/): Wie Sie es schaffen, Ihre Marke auf der Instagram Explore Seite zu platzieren und sich diese für Ihr Unternehmen zunutze zu machen. - [Parole d'Expertes : LA tendance digitale 2018](https://blog.hootsuite.com/fr/parole-dexpertes-la-tendance-digitale-2018/): Nous avons eu le privilège de rencontrer 5 femmes, 5 influenceuses et expertes en marketing digital qui nous livrent aujourd’hui leur vision sur LA tendance digitale en 2018 - [L'algoritmo di Facebook cambia ancora: cosa c'è da sapere](https://blog.hootsuite.com/it/algoritmo-di-facebook-cambia-ancora-cosa-sapere/): Novità in arrivo per l'algoritmo di Facebook. Cosa cambierà nel News Feed e in che modo i brand potranno continuare a beneficiare del social? - [Quali metriche analizzare se l'obiettivo dei social è la brand awareness?](https://blog.hootsuite.com/it/quali-metriche-analizzare-per-la-brand-awareness/): La brand awareness è tra gli obiettivi delle attività sui social dei brand. Su quali metriche concentrarsi e come calcolare il ROI dei social in questo caso? - [Was die Änderungen im Facebook Newsfeed für Unternehmen bedeuten](https://blog.hootsuite.com/de/aenderungen-im-facebook-newsfeed/): Facebook hat weitere Änderungen im Newsfeed angekündigt. Was das für Unternehmen bedeutet und wie Sie trotz der Änderungen auf Facebook erfolgreich sein können, verrät Ihnen dieser Beitrag. - [Wie Sie einen Sales-Funnel für Social Media aufbauen, der für Umsatz sorgt](https://blog.hootsuite.com/de/sales-funnel-fuer-social-media-aufbauen/): In diesem Blog-Beitrag übertragen wir den klassischen Sales-Funnel auf die sozialen Medien. Erfahren Sie, wie Sie (potenzielle) Kunden auf der gesamten Customer Journey begleiten. - [7 choses à savoir avant de lancer une campagne de publicité sur Instagram](https://blog.hootsuite.com/fr/7-choses-a-savoir-avant-de-lancer-une-campagne-de-publicite-sur-instagram/): Les publicités Instagram ont été ajoutées à l'offre publicitaire de Facebook dans un unique système publicitaire mais il est primordial de les considérer comme deux plateformes distinctes.Tout ce qu'il faut savoir avant de lancer une campagne de publicité sur Instagram ! - [How to Create the Perfect Facebook Ad in Minutes](https://blog.hootsuite.com/perfect-ad-facebook-minutes/): In this article, you’ll learn the five elements of successful Facebook ads. - [5 Social Media-Trends, die Sie 2018 in die Praxis umsetzen sollten](https://blog.hootsuite.com/de/social-media-trends-2018-in-die-praxis-umsetzen/): Unser Jahresreport zum Thema Social Media-Trends 2018 stellt sicher, dass Sie auf Erfolgskurs bleiben. Von Werbeanzeigen, über ROI zu KI, erfahren Sie, welcher Trend für Ihr Unternehmen relevant ist. - [Cómo calcular el ROI que genera tu estrategia de percepción de marca en las redes sociales](https://blog.hootsuite.com/es/calcular-el-roi-de-la-percepcion-de-marca-en-las-redes/): Los pasos necesarios para calcular el ROI de los objetivos empresariales establecidos en tu empresa para incrementar la percepción de tu marca en línea - [So wird Ihr Facebook-Gewinnspiel zum Erfolg: Ideen, Tipps und Beispiele](https://blog.hootsuite.com/de/facebook-gewinnspiel-tipps-und-beispiele/): Erfahren Sie alles, was Sie über die Organisation eines erfolgreichen Facebook-Gewinnspiels wissen sollten. - [Hootsuite Academy - El curso de redes sociales en Español que no te puedes perder (¡Y sí es gratis!)](https://blog.hootsuite.com/es/hootsuite-academy-curso-de-redes-sociales/): Los conocimientos de los mejores exponentes en administración de redes sociales han sido utilizadas para crear nuestro curso “Marketing en Redes Sociales” - [Come utilizzare gli ads nelle Instagram Stories: 6 consigli dal Team Social di Hootsuite](https://blog.hootsuite.com/it/ads-instagram-stories-consigli-hootsuite/): Per alcuni mesi abbiamo testato gli ads nelle Instagram Stories: ecco alcuni consigli per utilizzare al meglio questo formato pubblicitario. - [E-commerce : Comment booster les leads qualifiés sur les médias sociaux](https://blog.hootsuite.com/fr/comment-booster-les-leads-qualifies-sur-les-medias-sociaux/): Notre guide pour les entreprises d'e-commerce : apprenez à générer des leads sur les médias sociaux et à attirer des acheteurs sur votre site Web. - [¿Quieres ser un Trending Topic en Twitter? Así es cómo se hace](https://blog.hootsuite.com/es/trending-topic-en-twitter/): ¿Quieres ser un Trending Topic en Twitter? Entonces, tienes que seguir estos pasos para mejorar tus posibilidades de hacer viral a tu hashtag. - [Tool di analisi per Instagram: misura (e ottimizza) le performance dei tuoi post](https://blog.hootsuite.com/it/tool-di-analisi-per-instagram/): In cerca di tool di analisi per Instagram? Ne abbiamo selezionati 6, scopri quello che fa per te e inizia a misurare le performance dei tuoi post! - [Social ads: usali al meglio, non commettere questi errori!](https://blog.hootsuite.com/it/social-ads-non-commettere-questi-errori/): Social Ads: non puoi farne a meno per contrastare il calo della reach organica, ma devi anche saperli gestire con attenzione. Non commettere questi errori! - [8 outils pour booster les performances de vos campagnes sur les médias sociaux](https://blog.hootsuite.com/fr/8-outils-pour-booster-les-performances-de-vos-campagnes-sur-les-medias-sociaux/): Préparez votre prochaine campagne sur les médias sociaux à l'aide d'une boite à outils adéquate pour gérer votre activité digitale. - [Facebook Messenger: Der ultimative Leitfaden für Unternehmen](https://blog.hootsuite.com/de/facebook-messenger-leitfaden/): Erfahren Sie, warum sich Ihre Marke mit Facebook Messenger befassen sollte und wie Sie diesen effektiv in Ihre Facebook Marketing- Strategie integrieren. - [Social Selling : le métier du commercial réinventé par les Réseaux Sociaux](https://blog.hootsuite.com/fr/social-selling-le-metier-du-commercial-reinvente-par-les-reseaux-sociaux-2/): Comment le métier du commercial aujourd'hui se trouve profondément transformé par le Social Selling et plus généralement les Réseaux Sociaux? Témoignage. - [12 consigli per la revisione dei contenuti sui social media](https://blog.hootsuite.com/it/consigli-per-la-revisione-dei-contenuti-sui-social-media/): La revisione dei contenuti sui social media è spesso sottovalutata, ma è importantissima per evitare errori ed epic fail. Segui questi consigli! - [Snapchat vs Instagram Stories : quel canal choisir pour votre marque ?](https://blog.hootsuite.com/fr/stories-snapchat-vs-instagram-quel-canal-choisir-pour-votre-marque/): Nous avons comparé Snapchat vs Instagram Stories pour vous aider à décider quelle plateforme convient le mieux à votre marque ! - [Sentimentanalyse Tools für Social Media-Vermarkter](https://blog.hootsuite.com/de/sentimentanalyse-tools-social-media/): Mit Hilfe der Sentimentanalyse lässt sich feststellen, ob Ihre Social Media-Strategie funktioniert. Diese Tools eignen sich dazu besonders gut. - [4 formules de ROI qui vous assureront une promotion](https://blog.hootsuite.com/fr/4-formules-de-roi-qui-vous-assureront-une-promotion/): 4 formules de ROI qui vous aideront à prouver la valeur des médias sociaux comme un(e) expert(e) et à impressionner votre directeur ! - [7 TED Talks che ti ispireranno per ritrovare la creatività](https://blog.hootsuite.com/it/ted-talks-per-ritrovare-creativita/): Hai perso la creatività? Hai il blocco dello scrittore? Niente paura, di sicuro puoi ritrovare l'ispirazione con questi 7 TED Talks! - [Berechnung des ROI von Markenbekanntheit auf Social Media](https://blog.hootsuite.com/de/roi-von-markenbekanntheit-auf-social-media/): Brand Awareness ist für Ihr Geschäftsergebnis ein maßgeblicher Faktor. Wie Sie den ROI von Markenbekanntheit auf Social Media zu ermitteln zeigt dieser Beitrag. - [Mesurer le ROI de la notoriété d'une marque sur les médias sociaux](https://blog.hootsuite.com/fr/mesurer-le-roi-de-la-notoriete-dune-marque-sur-les-medias-sociaux/): Trois façons de mesurer le ROI des médias sociaux pour chiffrer l'impact de votre stratégie digitale sur la notoriété de votre marque. - [Come riproporre contenuti già pubblicati in modo creativo?](https://blog.hootsuite.com/it/come-riproporre-contenuti-in-modo-creativo/): In cerca di idee per la tua content strategy? Perché non riproporre contenuti già pubblicati in nuovi formati? Scoprine i vantaggi! - [I migliori tool per immagini da utilizzare su social e blog](https://blog.hootsuite.com/it/tool-per-immagini-su-social-e-blog/): Crea contenuti visual creativi per il tuo brand: ecco un elenco dei migliori tool per immagini per social media e blog. Inizia a esplorarli! - [Comment créer un programme d'employés ambassadeurs en 6 étapes ?](https://blog.hootsuite.com/fr/comment-creer-un-programme-demployes-ambassadeurs-en-6-etapes/): Découvrez nos astuces pour encourager votre équipe à parler de votre marque : suivez les 6 étapes pour les inciter à devenir des employés ambassadeurs. - [Comment utiliser les médias sociaux pour créer le buzz autour d'un produit avant son lancement ?](https://blog.hootsuite.com/fr/utiliser-les-medias-sociaux-pour-creer-le-buzz/): Découvrez 6 astuces qui vous aideront à utiliser les médias sociaux pour créer le buzz autour du lancement d’un nouveau produit. - [Come programmare i post su Instagram con Hootsuite](https://blog.hootsuite.com/it/programmare-i-post-su-instagram-con-hootsuite/): Per pianificare campagne strutturate e lavorare su più progetti, spesso è necessario programmare i post su Instagram. Ecco come puoi farlo con Hootsuite. - [7 Produktivitäts-Apps für Social Media-Marketing-Experten](https://blog.hootsuite.com/de/social-media-produktivitaets-apps/): Ständig werden Tools und Apps eingeführt, die Ihre Social Media-Produktivität optimieren können. Wir stellen einige unser liebsten Produktivitäts-Apps vor. - [6 template per i social media: risparmia tempo e aumenta la produttività](https://blog.hootsuite.com/it/template-per-i-social-media-risparmia-tempo-aumenta-produttivita/): Come semplificare il tuo lavoro sui social e renderlo più strutturato e produttivo? Utilizza questi 6 template per i social media! - [10 astuces de rédaction pour renforcer l'efficacité de vos annonces sur les médias sociaux](https://blog.hootsuite.com/fr/10-astuces-de-redaction-pour-renforcer-lefficacite-de-vos-annonces-sur-les-medias-sociaux/): Les techniques de rédaction pour le marketing digital que vous devez connaitre pour réussir vos annonces publicitaires sur les médias sociaux. - [7 modèles d’utilisation des médias sociaux pour vous épargner des heures de travail](https://blog.hootsuite.com/fr/modeles-utilisation-des-medias-sociaux-pour-vous-epargner-des-heures-de-travail/): Voici sept modèles d’utilisation des médias sociaux qui vous épargneront du temps et du travail et boosteront votre visibilité sur le web. - [Snapchat et Instagram Stories : 7 idées de campagnes marketing pour les fêtes de fin d'année !](https://blog.hootsuite.com/fr/snapchat-instagram-stories-7-idees-de-campagnes-marketing-pour-les-fetes-de-fin-d-annee/): Les fêtes approchent... Utilisez judicieusement les applications Snapchat & Instagram Stories cette année vos campagnes marketing pour la fin de l'année ! - [Comment réussir votre jeu concours sur les médias sociaux ?](https://blog.hootsuite.com/fr/comment-reussir-votre-jeu-concours-sur-les-medias-sociaux-5-exemples-reussis-sur-facebook/): Êtes-vous à la recherche d'un moyen d'asseoir la notoriété de votre marque sur les médias sociaux ? Suivez nos conseils pour mener un concours réussi ! - [4 fórmulas para medir el ROI de tu actividad en las redes sociales](https://blog.hootsuite.com/es/4-formulas-para-medir-el-roi/): Las fórmulas para medir el ROI o retorno de la inversión real de tus actividades en las redes sociales y visualizar tus gatos e ingresos rápidamente - [Alles was Social Media-Vermarkter über Micro-Influencer wissen müssen](https://blog.hootsuite.com/de/alles-ueber-social-media-micro-influencer/): Viele Follower sind kein Erfolgsgarant. Es kommt auf die richtigen an. Micro-Influencer, die ein kleineres, aber dafür aktiveres Publikum haben. - [Come ottenere l'account verificato su Facebook? Segui questi consigli](https://blog.hootsuite.com/it/come-ottenere-account-verificato-su-facebook/): Con l'account verificato su Facebook proteggi la credibilità e la reputazione del brand, e indirizzi subito follower e clienti nella direzione giusta. - [Les Bots Facebook Messenger : Le guide pour les professionnels du marketing](https://blog.hootsuite.com/fr/bots-facebook-messenger-guide-pour-les-professionnels-du-marketing/): Découvrez l'intérêt des Bots Facebook Messenger et la méthode à suivre pour créer un bot efficace et discuter avec les internautes sur Facebook Messenger. - [6 conseils pour réduire le coût de vos publicités Facebook](https://blog.hootsuite.com/fr/reduire-cout-publicites-facebook/): Comment exploiter chaque euro investi dans la publicité sur les médias sociaux grâce à 6 astuces qui réduiront le coût de vos publicités Facebook. - [Social Media A/B-Testing mit den Tools, die Sie bereits einsetzen](https://blog.hootsuite.com/de/social-media-ab-testing-strategie/): Marktforschung ist das A & O, um zu erfahren, was Ihre Zielgruppe denkt. Social Media A/B-Testing geben wertvolle Insights und das in Echtzeit. - [8 indicateurs pour mesurer vos publicités sur les médias sociaux](https://blog.hootsuite.com/fr/8-indicateurs-pour-mesurer-vos-publicites-sur-les-medias-sociaux/): Les publicités sur les médias sociaux sont un moyen efficace pour suivre votre ROI. Mais avant de vous lancer, vous devez identifier les indicateurs clés. - [Cómo Crear Botones De Redes Sociales Para Cada Red Principal](https://blog.hootsuite.com/es/botones-de-redes-sociales/): Los botones de redes sociales te permitirán hacer que tu contenido sea fácil de compartir. Esencial si quieres crecer tu alcance social. - [Vidéos Facebook sans le son: comment les optimiser ?](https://blog.hootsuite.com/fr/videos-facebook-sans-le-son-comment-les-optimiser/): Les vidéos Facebook sont regardées plus d’un milliard de fois par jour, surtout celles sans le son : et si vous vous décidiez à les optimiser? - [Sicurezza sui social media: quali sono i principali rischi?](https://blog.hootsuite.com/it/sicurezza-sui-social-media-quali-rischi/): Si parla spesso di sicurezza sui social media, ma stai proteggendo davvero il tuo brand? Ecco quali sono i principali rischi da cui mettersi al riparo. - [Comment utiliser les sondages sur Twitter pour booster l’implication de votre audience ?](https://blog.hootsuite.com/fr/sondages-sur-twitter-pour-booster-limplication-de-votre-audience/): Les sondages sur Twitter peuvent booster l'implication de votre audience sur les médias sociaux! Suivez notre guide pour animer votre communauté sur Twitter - [8 Top SEO-Tools für Social Media-Vermarkter](https://blog.hootsuite.com/de/seo-tools-fuer-social-media-vermarkter/): Das Thema SEO beschäftigt eine ganze Industrie und wird dennoch häufig missverstandenen. Unser SEO-Experte stellt die besten SEO-Tools vor. - [Social Listening: conosci questi tool per monitorare i social?](https://blog.hootsuite.com/it/social-listening-tool-per-monitorare-i-social/): Cogliere in anticipo opportunità ed eventuali situazioni critiche per il tuo brand? Certo che puoi! Come? Con questi tool di Social Listening. - [Social Media-Engagement messen: Sinnvolle Beziehungsmomente](https://blog.hootsuite.com/de/social-media-engagement/): Interaktionen sind der Schlüssel zum Erfolg. Die Anzahl der Kommentare zu zählen ist aber nur ein Anfang. Besser ist es, sinnvolle Beziehungen aufzubauen. - [Social media fail: come gestirli e riottenere fiducia nel brand?](https://blog.hootsuite.com/it/social-media-fail-come-gestirli/): I social media fail possono capitare a tutti, nessun brand ne è immune. Come gestire al meglio queste situazioni e recuperare la fiducia degli utenti? - [Comment utiliser les paramètres UTM pour mesurer votre ROI?](https://blog.hootsuite.com/fr/comment-utiliser-les-parametres-utm-pour-mesurer-votre-roi/): Quand il s'agit de mesurer votre ROI sur les médias sociaux, les paramètres UTM peuvent vous être indispensables: découvrez pourquoi et comment. - [Die 5 wichtigsten Zutaten für den perfekten Facebook-Post](https://blog.hootsuite.com/de/der-perfekte-facebook-post/): Ob Bild, Text, Überschrift oder Timing: in diesem Beitrag erfahren Sie, wie Sie den perfekten Facebook-Post für Ihre Marke kreieren. - [3 risques encourus sur les médias sociaux](https://blog.hootsuite.com/fr/risques-sur-les-medias-sociaux/): Une forte présence sur les réseaux sociaux peut exposer à plusieurs risques ! Quelles sont les potentielles menaces à surveiller sur les médias sociaux ? - [Social Media und Psychologie: 4 wertvolle Lektionen für Vermarkter](https://blog.hootsuite.com/de/social-media-und-psychologie/): Social Media und Psychologie gehören zusammen wie Butter und Brot. Entdecken Sie die psychologischen Faktoren, die Social Media-Manager kennen sollten. - [Médias sociaux et administrations : avantages, difficultés et utilisation](https://blog.hootsuite.com/fr/medias-sociaux-et-administrations-avantages-difficultes-et-utilisation/): Médias sociaux et administrations: quel est le rôle de ces plateformes dans la sensibilisation à certaines problématiques et lors des situations de crise - [8 unentbehrliche Social Media-Ad-Tools für erfolgreiche Kampagnen](https://blog.hootsuite.com/de/8-unentbehrliche-social-media-ad-tools/): Social Media-Werbung wird immer wichtiger. Um Ihre Kampagnen zu optimieren, brauchen Sie die richtigen Tools. Wir stellen Ihnen unsere Favoriten vor. - [Cómo hacer un repost en Instagram: las mejores prácticas](https://blog.hootsuite.com/es/como-hacer-un-repost-en-instagram/): Hacer un repost en Instagram es publicar el contenido de otra cuenta en tu perfil, pero hay reglas para hacer esto. Descúbrelas en nuestro blog. - [Les données démographiques Pinterest à connaître sur le bout des doigts](https://blog.hootsuite.com/fr/les-donnees-demographiques-pinterest/): 150 millions d'utilisateurs ont été séduit par Pinterest, nous vous livrons les données démographiques pour réaliser votre prochaine campagne ! - [Warum Snapchat ein mächtiges Tool für Unternehmen ist](https://blog.hootsuite.com/de/snapchat-fuer-unternehmen-tool/): Snapchat ist nicht mehr ausschließlich eine Plattform für Kids. Es gibt dennoch etliche Missverständnisse rund um Snapchat und dessen Wert für Unternehmen. - [7 utilisations originales de la vidéo à 360° sur les médias sociaux](https://blog.hootsuite.com/fr/7-utilisations-originales-de-la-video-a-360-sur-les-medias-sociaux/): Inspirez-vous des marques qui ont laissé libre cours à leur créativité grace à la vidéo à 360° sur les médias sociaux pour raconter des histoires immersives - [The Definitive Emoji Guide for Social Media Marketers](https://blog.hootsuite.com/emoji-marketing-guide/): This emoji guide will show you how to use the animated icons to boost engagement and inject more fun into your social media posts ?. - [Les données démographiques Instagram à absolument connaître](https://blog.hootsuite.com/fr/les-donnees-demographiques-instagram-absolument-connaitre/): Instagram est devenue LA plateforme incontournable pour les amateurs d'images du monde entier. Mais qui sont exactement ces millions d'Instagrammers ? - [Les concours sur Twitter : création, gestion et mesure de leur succès](https://blog.hootsuite.com/fr/concours-twitter-creation-gestion-et-mesure-du-succes/): Offrez une expérience sympa à vos abonnés en organisant un concours sur Twitter ! Nous avons listé des exemples de concours attractifs pour vous inspirer... - [10 unterschätzte Fähigkeiten, die sich Social Media-Profis aneignen sollten](https://blog.hootsuite.com/de/social-media-skills-unterschaetzte-faehigkeiten/): Ob Werbetexter, Kundenservice oder Regisseur - Social Media-Manager müssen echte Allroundtalente sein. Wir haben die wichtigsten Skills aufgelistet. - [Cómo hacer que tu marca aparezca en la página principal de Instagram](https://blog.hootsuite.com/es/pagina-principal-de-instagram/): Si quieres que más clientes descubran tu perfil de Instagram, revisa esta guía para hacer que tu cuenta aparezca en la página principal de Instagram - [Tout ce que vous devez savoir sur les concours Facebook](https://blog.hootsuite.com/fr/tout-ce-que-vous-devez-savoir-sur-les-concours-facebook/): Comment utiliser les médias sociaux pour attirer plus de clients ? Notre mini guide pour créer des concours sur Facebook et garantir leur succés - [Los 5 ingredientes para la publicación perfecta en Facebook](https://blog.hootsuite.com/es/publicacion-perfecta-en-facebook/): Consigue la publicación perfecta en Facebook. Para ellos necesitarás 5 ingredientes, pero no te preocupes pues no es una receta complicada. - [Come creare la style guide per il social media](https://blog.hootsuite.com/it/come-creare-la-style-guide-per-i-social-media/): Il tuo brand è sui social? Una cosa spesso sottovalutata ma di cui non si dovrebbe fare a meno è la style guide per i social media. Ecco come prepararla. - [Test A/B en las redes sociales: Cómo realizarlo con las herramientas que ya tienes](https://blog.hootsuite.com/es/test-ab/): Puedes utilizar el test A/B medir el rendimiento de una variable en tu mensaje de mercadotecnia, contenido, links, imágenes, etc. - [Interview mit Susanne Ullrich von Brandwatch: Tipps für den dmexco-Auftritt](https://blog.hootsuite.com/de/tipps-fuer-den-dmexco-auftritt-susanne-ullrich/): Im Interview steht uns Susanne Ullrich von Brandwatch Rede und Antwort und gibt wertvolle dmexco-Tipps. - [6 formas sencillas de reducir el costo de tus anuncios de Facebook](https://blog.hootsuite.com/es/el-costo-de-tus-anuncios-de-facebook/): Los anuncios de Facebook son esenciales para el desarrollo de una compañía, por eso reducir su costo es parte esencial de tu estrategia de crecimiento. - [Messenger-Apps für Unternehmen: So nutzen Sie Chats im Marketing](https://blog.hootsuite.com/de/messenger-apps-fuer-unternehmen/): Messenger-Apps sind praktisch, schnell und mobil verfügbar. Und sie lassen sich wunderbar im Marketing einsetzen. - [Social Travelling: le app per viaggiare social](https://blog.hootsuite.com/it/social-travelling-app-per-viaggiare-social/): Sei in cerca di app per viaggiare che ti permettano di rimanere social anche in vacanza? Ecco un elenco delle principali app di Social Travelling. - [Les statistiques Twitter à connaître sur le bout des doigts !](https://blog.hootsuite.com/fr/les-donnees-demographiques-twitter-a-connaitre/): Les statistiques Twitter à connaitre sur le bout des doigts pour personnaliser votre stratégie marketing sur le réseau social ! - [Der Social Media Survival Guide: Überlebenstipps für Ihren Boss](https://blog.hootsuite.com/de/social-media-fuer-fuehrungskraefte-survival-guide/): Was müssen Chefs beachten, um in den sozialen Medien erfolgreich zu sein. Dieser Survival Guide zeigt, wie Social Media für Führungskräfte funktioniert. - [Che cos'è il Dark Social e perché non dovresti ignorarlo](https://blog.hootsuite.com/it/che-cosa-e-il-dark-social-e-perche-non-dovresti-ignorarlo/): Hai mai sentito parlare di Dark Social? Se ti occupi di contenuti, marketing e social media, leggi perché non dovresti assolutamente ignorarlo. - [Contenido para tus redes sociales: un mes de ideas que no te puedes perder](https://blog.hootsuite.com/es/contenido-para-tus-redes/): Mejora tu calendario de publicaciones con nuestras 31 ideas de contenido para tus redes sociales. Un mes completo de ideas para refrescar tu marca. - [Engancha a tu audiencia y aumenta tus interacciones en Facebook](https://blog.hootsuite.com/es/interacciones-en-facebook/): Si engancas a tu audiencia aumentar tus interacciones en Facebook será muy sencillo. En este blog te mostramos 5 estrategias para lograrlo. - [Social Media-Ads: 10 schnelle Expertentipps für Copywriter](https://blog.hootsuite.com/de/social-media-schreibtipps/): Auch für Social Media-Werbung gilt: jede erfolgreiche Anzeige braucht einen guten Text. Mit diesen Social Media-Schreibtipps überzeugen Ihre Anzeigentexte. - [Snapchat ¿Una herramienta de negocios?](https://blog.hootsuite.com/es/snapchat-para-negocios-2/): ¿Cómo puedes utilizar Snapchat para negocios hoy en día? Es muy sencillo, debemos de guiarnos con los ejemplos de los grandes. - [Social Media-Experten im Gespräch: Interview mit Usama Abu-Pascha](https://blog.hootsuite.com/de/social-media-experten-usama-abu-pascha/): Im Gespräch erklärt Social Media-Experte Usama Abu-Pascha, warum die sozialen Medien mittlerweile unabdingbarer Bestandteil jeder Business-Strategie sind. - [Arrivano i video nativi su LinkedIn: che cosa cambierà?](https://blog.hootsuite.com/it/arrivano-i-video-nativi-su-linkedin/): Buone notizie: arrivano i video nativi su LinkedIn. Anche la piattaforma di professional networking consente ora di realizzare e condividere video. - [WhatsApp per il business? Ecco la guida per il Marketing](https://blog.hootsuite.com/it/whatsapp-per-il-business-guida-per-il-marketing/): WhatsApp per il business: hai mai pensato di integrare una delle app di messaggistica più diffuse al mondo nella tua strategia di marketing? Forse dovresti! - [Les données démographiques de Snapchat à absolument connaître !](https://blog.hootsuite.com/fr/les-donnees-demographiques-snapchat-a-connaitre/): Face à la quantité de contenus publiés, les marketeurs doivent connaitre les données démographiques pour réaliser une stratégie marketing efficace. - [Come commentare le Instagram Stories con foto e video](https://blog.hootsuite.com/it/commentare-le-instagram-stories-con-foto-e-video/): Come si fa a commentare le Instagram Stories con foto e video? In questa mini-guida ti spieghiamo tutto quello che c'è da sapere. - [Social Media Know-how: Besser Cross-Promotion als Cross-Posting](https://blog.hootsuite.com/de/social-media-know-cross-promotion/): Wir schauen uns die Unterschiede zwischen Cross-Promotion und Cross-Posting an und erklären, warum Cross-Promotion im Endeffekt besser funktioniert. - [Che cosa sono le vanity metrics? Sono davvero inutili?](https://blog.hootsuite.com/it/che-cosa-sono-le-vanity-metrics/): Che cosa sono le vanity metrics, o metriche della vanità? Perché si chiamano così? Ed è vero che non servono a niente? Sfatiamo alcuni luoghi comuni. - [YouTube Tricks: 15 geheime Tipps und Funktionen für Profis](https://blog.hootsuite.com/de/youtube-tricks-und-funktionen/): Wir zeigen Ihnen eine Reihe von YouTube Tricks und erklären Ihnen, wie Sie diese erweiterten Features einsetzen können, um Ihre Zuschauer zu begeistern. - [Actualizaciones a las redes sociales: Los cambios más importantes de Junio](https://blog.hootsuite.com/es/actualizaciones-a-las-redes-sociales-junio-2017/): Las últimas actualizaciones a las redes sociales nos muestran cómo es que la industria se está moviendo y las nuevas oportunidad que abren para mercadólogos - [Guida di sopravvivenza per i CEO sui social media](https://blog.hootsuite.com/it/guida-di-sopravvivenza-per-ceo-sui-social-media/): Domanda: quante persone che conosci non sono su LinkedIn, Twitter o Facebook? I social media hanno quasi 3 miliardi di... - [Spielen Social Media-Vanity-Kennzahlen eine Rolle? Ja (und nein)](https://blog.hootsuite.com/de/social-media-vanity-metriken-noch-wichtig/): Social Media Vanity-Metriken sind umstritten. Dass sie dennoch durchaus nützlich sein können und warum, zeigen wir Ihnen in diesem Beitrag. - [Publicités à formulaire de Facebook : 7 idées qui ont fait leurs preuves](https://blog.hootsuite.com/fr/publicites-a-formulaire-de-facebook-7-idees-qui-ont-fait-leurs-preuves/): Publicités à formulaire de Facebook : Découvrez comment les entreprises utilisent ce format de publicité optimisé pour les mobiles à leur avantage... - [Facebook-Ads: 3 Tipps, die Sie unbedingt kennen sollten](https://blog.hootsuite.com/de/facebook-ads-tipps-die-sie-kennen-sollten/): Wenn es um Online-Werbung geht, spielt Facebook eine Hauptrolle. Wir zeigen Ihnen 3 Facebook-Ads Tipps vor, die Sie unbedingt kennen sollten. - [Cómo usar Reddit para hacer un estudio de mercado rápido y preciso](https://blog.hootsuite.com/es/hacer-un-estudio-de-mercado-reddit/): De seguro ya sabes que ahora es posible hacer un estudio de mercado con Reddit y otras redes sociales. ¡Lo que no consideraste es que podría ser más rápido! - [Boostez votre carrière : comment devenir viral sur LinkedIn ?](https://blog.hootsuite.com/fr/boostez-votre-carriere-comment-devenir-viral-sur-linkedin/): Boostez votre carrière : Devenez viral sur LinkedIn ! Suivez nos conseils pour partager du contenu intéressant avec vos contacts sur le réseau professionnel - [L'algorithme d'Instagram : tout ce que vous devez savoir pour booster votre portée organique](https://blog.hootsuite.com/fr/lalgorithme-dinstagram/): Découvrez les secrets de l'algorithme d'Instagram, nous vous présentons son fonctionnement afin de pouvoir optimiser vos actions de marketing digital. - [Hootsuite cité parmi les leaders du secteur dans le rapport The Forrester Wave](https://blog.hootsuite.com/fr/hootsuite-nomme-parmi-les-leaders-the-forrester-wave/): Hootsuite cité parmi les leaders des solutions de gestion des médias sociaux selon le rapport The Forrester Wave. Voici cinq leçons à tirer de ce rapport. - [Why Snapchat is a Powerful Business Tool](https://blog.hootsuite.com/why-snapchat-is-a-powerful-business-tool/): There’s still an exceptional amount of misunderstanding about what Snapchat is and—more importantly—its value for businesses and leaders. - [How to Come Back From a Social Media Fail](https://blog.hootsuite.com/social-media-fails-mistakes/): From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can... - [Facebook-Hacks: 14 Tricks und Funktionen, die Sie vielleicht doch noch nicht kennen](https://blog.hootsuite.com/de/facebook-hacks-14-tricks-und-funktionen/): Wer ein paar Extra-Tricks auf Lager hat, kommt weiter. Mit diesen 14 Facebook-Hacks sind Sie der Konkurrenz stets einen Schritt voraus. - [Comment créer des profils d'audience avec des personas ?](https://blog.hootsuite.com/fr/comment-creer-des-personas/): Apprenez à créer des personas pour créer des relations plus étroites avec vos clients et interagir plus efficacement avec votre audience. - [Publicité sur Snapchat : le guide ultime pour les entreprises](https://blog.hootsuite.com/fr/publicite-sur-snapchat-le-guide-ultime-pour-les-entreprises/): Découvrez les différentes options pour créer votre publicité sur Snapchat afin d'entrer en relation avec vos fans et bâtir votre identité de marque. - [El negocio del Posicionamiento SEO](https://blog.hootsuite.com/es/posicionamiento-seo/): El posicionamiento SEO es uno de los negocios con más futuro en el mercado latinoamericano. En este artículo te explicamos cómo empezar en tu industria. - [I Top 100 CEO sui social media: cosa puoi imparare da loro?](https://blog.hootsuite.com/it/top-100-ceo-sui-social-cosa-puoi-imparare-da-loro/): Chi sono i Top 100 CEO sui social media a livello mondiale? E cosa puoi imparare dal loro modo di comunicare sui social? Ecco qualche spunto. - [Cómo optimizar tus videos sin sonido para Facebook](https://blog.hootsuite.com/es/optimizar-videos-sin-sonido-para-facebook/): Así es como puedes optimizar videos sin sonido para Facebook. La red inicia la reproducción de tu contenido sin sonido, así es como puedes capitalizarlo. - [Facebook Reactions: cosa sono e come influenzano il feed?](https://blog.hootsuite.com/it/facebook-reactions-cosa-sono-come-influenzano-il-feed/): Facebook Reactions: cosa sono? Quanto le usiamo? E soprattutto, influenzano i contenuti del nostro feed, proprio come il tradizionale like? - [Social Media-Bildformate: eine Kurzanleitung für alle Netzwerke](https://blog.hootsuite.com/de/social-media-bildformate-fuer-alle-netzwerke/): Bilder gehören zu den wichtigsten Kommunikationsmitteln in den sozialen Medien. Hier sind alle Social Media-Bildformate auf einen Blick. - [I concetti base per comprendere la SEO](https://blog.hootsuite.com/it/concetti-base-per-comprendere-la-seo/): Guida semplice per muovere i primi passi verso la comprensione della SEO. Ecco i concetti base da cui partire. - [Les Stories Instagram : le guide ultime pour les entreprises](https://blog.hootsuite.com/fr/stories-instagram-le-guide-ultime-pour-les-entreprises/): 1/3 des stories Instagram les plus regardées sont proposées par des entreprises. Suivez le guide pour les utilisez à votre avantage ! - [So schreiben Sie Content, der für Klicks sorgt: 7 zentrale Strategien für jedes Social Network](https://blog.hootsuite.com/de/social-media-content-erstellen-der-fuer-klicks-sorgt/): Wie Sie hochwertigen Social Media-Content erstellen, der dafür sorgt, dass sich die Leser auf Ihre Website oder Ihren Blog durchklicken, - [9 Social Media Marketing-Tipps für B2B-Unternehmen](https://blog.hootsuite.com/de/9-social-media-marketing-tipps-fuer-b2b-unternehmen/): Auch für B2B-Unternehmen werden die sozialen Medien zunehmend relevant. Wir zeigen Ihnen Best Practices im B2B Social Media Marketing. - [Ideen für Instagram-Posts: 6 Content-Arten, die funktionieren](https://blog.hootsuite.com/de/ideen-fuer-instagram-posts/): Ihnen fehlen die Ideen für Instagram Posts? Der folgende Leitfaden will Ihnen bei Ihrer Instagram-Arbeit mit Ideen und gutem Rat unter die Arme greifen. - [Social Selling: l'importanza dei social per chi si occupa di vendite](https://blog.hootsuite.com/it/social-selling-importanza-dei-social-per-chi-si-occupa-di-vendite/): Ti occupi di vendite? Allora punta su una strategia di Social Selling e Personal Branding. Come? Parti dall'ottimizzazione della tua presenza sui social. - [Werbung auf Snapchat: Ein umfassender Leitfaden für Unternehmen](https://blog.hootsuite.com/de/werbung-auf-snapchat-leitfaden/): In diesem umfassenden Leitfaden zum Thema Werbung auf Snapchat befassen wir uns mit einigen der wichtigsten Methoden zum Einsatz von Snapchat Ads. - [Facebook Live Video für Unternehmen: Der XXL- Leitfaden](https://blog.hootsuite.com/de/facebook-live-video-fuer-unternehmen/): Facebook Live Video ist eine Erfolgsgeschichte und wird ständig weiterentwickelt. Alles, was Sie darüber wissen müssen, erklärt dieser Blog-Beitrag. - [Les 5 meilleurs outils d'analyse de l'opinion sur les médias sociaux !](https://blog.hootsuite.com/fr/outils-danalyse-de-lopinion-sur-les-medias-sociaux/): Ecoutez avec attention ce qui se dit de votre marque en utilisant des outils d'analyse de l'opinion sur les médias sociaux pour faciliter votre démarche ! - [Pinterest: è un social network oppure no?](https://blog.hootsuite.com/it/pinterest-social-network-oppure-no/): Pinterest non è un social network. Questo, almeno, è quanto precisano i suoi vertici. Ma perché questa presa di posizione? Quali sono le motivazioni reali? - [5 Expertentipps für den Aufbau Ihres Markenbotschafter-Programms](https://blog.hootsuite.com/de/expertentipps-fuer-markenbotschafter-programm/): Die Hootsuite-Experten erläutern die besten Tipps zum Aufbau eines starken Markenbotschafter-Programms in den sozialen Netzwerken. - [Twitter Hacks, die Sie vielleicht noch nicht kennen](https://blog.hootsuite.com/de/unbekannte-twitter-hacks/): Twitter verfügt über zahlreiche Funktionen, mit denen Sie Ihre Kapazitäten punktgenau einsetzen können. Wir haben einige Twitter Hacks zusammengetragen. - [5 Redes sociales en el olvido que han fracasado en los últimos años](https://blog.hootsuite.com/es/redes-sociales-en-el-olvido/): Tenemos mucho que aprender de las redes sociales en el olvido. Descubre por que fallaron y que enseñanzas nos han dejado en los últimos dos años. - [Comment réaliser une analyse concurrentielle des médias sociaux ?](https://blog.hootsuite.com/fr/analyse-concurrentielle-des-medias-sociaux/): Consultez ce guide rapide pour mener une analyse concurrentielle efficace sur les médias sociaux et élaborer une stratégie digitale gagnante. - [Comment augmenter votre nombre de vues sur YouTube ?](https://blog.hootsuite.com/fr/augmenter-le-nombre-de-vues-sur-youtube/): Augmentez votre nombre de vues sur Youtube ! Suivez ce guide pour attirer l'attention de votre public et générer plus de vues ! - [Assistenza Clienti sui social media? Certo, in modo proattivo però!](https://blog.hootsuite.com/it/assistenza-clienti-sui-social-media/): Fare assistenza clienti sui social media è fondamentale oggigiorno. Ma non aspettare che sia il cliente a chiederti aiuto, attua una strategia proattiva! - [Branding digital: El siguiente paso para tu negocio y tu marca está en las redes sociales](https://blog.hootsuite.com/es/branding-digital-en-redes-sociales/): Las redes sociales te ofrecen la oportunidad de consumar el branding digital de tu marca y tu negocio con contenido creativo y único. - [6 Ideas to Borrow from Creative Social Media Carousel Ads](https://blog.hootsuite.com/ideas-creative-carousel-ads/): Want to test your own carousel ad campaign on Facebook or Instagram? Read on for some examples and ideas to get you started. - [Hootsuite prend ses nouveaux quartiers à Paris !](https://blog.hootsuite.com/fr/hootsuite-prend-ses-quartiers-a-paris/): En pleine phase de développement, Hootsuite vient d'inaugurer ses nouveaux bureaux parisiens rue Lafayette et étoffe ses équipes en France ! - [Snapchat para negocios: La guía definitiva de mercadotecnia](https://blog.hootsuite.com/es/snapchat-para-negocios/): Utilizar Snapchat para negocios es la siguiente barrera que las marcas tendrán que cruzar. Revisa nuestra guía completa y definitiva para crear tus snaps - [Wie Ihr Unternehmen das Meiste aus der neuen Album-Funktion von Instagram herausholt](https://blog.hootsuite.com/de/neue-instagram-album-funktion/): Mit der neuen Instagram Album-Funktion können Sie einem Beitrag bis zu 10 Fotos und Videos hinzuzufügen. Besonders Unternehmen können davon profitieren. - [¿Cómo utilizar WeChat para negocios?](https://blog.hootsuite.com/es/como-usar-wechat-para-negocios/): El social oscuro cada vez es más grande en las redes sociales. Utiliza nuestra guía para utilizar WeChat para negocios y no te quedes atrás. - [Mastodon: Nueva tecnología en las redes sociales](https://blog.hootsuite.com/es/nueva-tecnologia-en-las-redes-sociales/): Mastodon es una de las compañías que realmente ofrece una nueva tecnología en las redes sociales al hacer su código Open Source, descubre más aquí. - [Come gestire una campagna elettorale sui social media con Hootsuite](https://blog.hootsuite.com/it/gestire-una-campagna-elettorale-sui-social-media-con-hootsuite/): Come gestire una campagna elettorale sui social media in modo ottimale? Ecco almeno 10 validi motivi per cui utilizzare Hootsuite. - [Facebook Messenger : Le guide complet pour les entreprises](https://blog.hootsuite.com/fr/facebook-messenger-le-guide-complet-pour-les-entreprises/): Ce guide détaillé vous donne les méthodes efficaces pour intégrer l'utilisation de Facebook Messenger dans votre stratégie marketing sur Facebook ! - [Darf ich dieses Foto in den sozialen Medien verwenden? Alles über Social Media Bildrechte](https://blog.hootsuite.com/de/social-media-bildrechte/): Sie haben das perfekte Bild für Ihren Post gefunden, aber wissen nicht, ob Sie das Foto verwenden dürfen? Alles über Social Media Bildrechte erfahren Sie hier. - [Hashtag Instagram: #WellTravelled e Herschel, il brand che lo ha ideato](https://blog.hootsuite.com/it/hashtag-instagram-welltravelled-herschel-il-brand-che-lo-ha-ideato/): Hashtag Instagram: come crearne uno di successo per il tuo brand? Ce lo spiega Herschel Supply, il brand dietro all'hashtag #WellTravelled di Instagram. - [Rédiger des appels à l'action efficaces sur les médias sociaux](https://blog.hootsuite.com/fr/appels-a-laction-efficaces-sur-les-medias-sociaux/): Un appel à l'action pertinent peut faire des miracles ! Suivez nos astuces pour rédiger un appel à l'action efficace pour les médias sociaux. - [Hootsuite Hacks: 10 Tricks und Features, die Sie vielleicht noch nicht kennen](https://blog.hootsuite.com/de/hootsuite-hacks-10-tricks-und-features/): Unsere Customer Success Experten verraten in diesem Beitrag praktische Tricks für den Umgang mit dem Hootsuite Dashboard. - [7 consejos para promocionar una marca 'aburrida' en redes sociales](https://blog.hootsuite.com/es/promocionar-una-marca/): Promocionar una marca en redes sociales te da la oportunidad de hacer parecer los eventos más cotidianos como toda una aventura, descubre cómo hacerlo aquí - [Quello che non deve mancare nella tua Pagina Facebook aziendale](https://blog.hootsuite.com/it/quello-che-non-deve-mancare-nella-tua-pagina-facebook-aziendale/): La Pagina Facebook è uno strumento essenziale per il tuo brand. Ma solo se sai come gestirla, coinvolgendo e offrendo un valore aggiunto alla tua audience. - [5 hábitos de las personas exitosas en redes sociales](https://blog.hootsuite.com/es/personas-exitosas-en-redes-sociales/): Las personas exitosas en redes sociales no son muy diferentes a otros usuarios, ellos tiene 5 hábitos que las hacen crecer en los medios digitales. - [El alcance orgánico en redes sociales está decayendo : Descubre qué hacer al respecto](https://blog.hootsuite.com/es/alcance-organico/): Alcance Orgánico, esa métrica que cada vez se hace más pequeña. En este blog te mostraremos cómo mitigar la disminución de este beneficio. - [La relation client sur les médias sociaux : le guide pour les débutants](https://blog.hootsuite.com/fr/relation-client-sur-les-medias-sociaux/): Suivez notre guide pour doper votre chiffre d'affaires en mettant au point une stratégie de relation client sur les médias sociaux bien ficellée ! - [Le guide complet pour créer une campagne de publicité sur Instagram](https://blog.hootsuite.com/fr/creer-une-campagne-de-publicite-sur-instagram/): 6 étapes clés clés pour réussir vos campagnes de publicité sur Instagram et exploiter les atouts de la plateforme de partage de photos en restant créatif ! - [Film ab: 6 Social Media-Videoformate für Vermarkter](https://blog.hootsuite.com/de/social-media-videoformate-fuer-vermarkter/): Diese Einführung zum Thema Social Media-Videoformate beinhaltet die wichtigsten technischen Details zur Erstellung von Videos für jedes Netzwerk. - [6 formatos de video en Redes sociales para expertos en marketing](https://blog.hootsuite.com/es/video-en-redes-sociales/): Video en redes sociales ... Existen muchos formatos, y nuevos emergen cada día. Descubre las últimas tendencias en mercadotecnia digital en este artículo. - [¿Cómo empezar la transformación digital de tu negocio?](https://blog.hootsuite.com/es/transformacion-digital/): La transformación digital ya ha comenzado. Tus clientes son nativos digitales y requieren de una estrategia en redes sociales. Descubre más en este artículo - [Warum Ihr Unternehmen Dark Social nicht länger ignorieren darf](https://blog.hootsuite.com/de/was-ist-dark-social/): 84 Prozent aller geteilten Inhalte werden Dark Social zugeschrieben. Wie Unternehmen Dark Social für ihre Zwecke nutzen können, erfahren Sie in diesem Beitrag. - [Community Manager y el Marketing Digital Conceptos Básicos](https://blog.hootsuite.com/es/community-manager-y-el-marketing-digital/): Community Manager y el Marketing Digital … ¿Te has imaginado cómo sería una carrera en esta área? En el blog de hoy te mostraremos sus conceptos básicos. - [Werben auf Instagram: Der komplette Leitfaden für Unternehmen](https://blog.hootsuite.com/de/instagram-werbung-leitfaden/): Mit Instagram können Sie Ihre Marke einem Massenpublikum bekannt machen, den Verkauf über Ihre Website ankurbeln und die Downloads Ihrer Mobil-Apps steigern. Die Möglichkeiten für kreative Marketingfachleute sind geradezu grenzenlos. - [5 estrategias para aprovechar el carrusel de Instagram](https://blog.hootsuite.com/es/estrategias-carrusel-de-instagram/): El carrusel de Instagram no ha abierto la puerta a crear historias con más interacción, más contenido, y de mejor calidad. - [10 ideas de contenido para publicar en tus redes sociales](https://blog.hootsuite.com/es/ideas-de-contenido/): ¿No estás seguro que publicar en tus redes? En este blog te mostramos 10 ideas de contenido para que tus redes sociales siempre se vean frescas. - [Cómo empezar y crecer tu canal de YouTube en 14 días](https://blog.hootsuite.com/es/crecer-tu-canal-de-youtube/): En esta guía te mostramos cómo crecer tu canal de YouTube en 14 días. Video dominará el 2017 en redes sociales, si aún no eres parte, empieza hoy. - [5 Tips para mejorar tu estrategia de redes sociales](https://blog.hootsuite.com/es/estrategia-de-redes-sociales-2/): Estrategia, estrategia, estrategia.... Siempre cambiante, En este blog te mostramos 5 tips para que mejores tu estrategia de redes sociales. - [Social Media Advertising: statistiche e numeri utili per i tuo brand](https://blog.hootsuite.com/it/social-media-advertising-statistiche-e-numeri/): Il Social Media Advertising è uno dei modi migliori per fare pubblicità. Se ancora dubiti della sua utilità, ecco numeri e statistiche utili per ricrederti. - [10 usos alternativos de Pinterest para mercadólogos](https://blog.hootsuite.com/es/formas-de-utilizar-pinterest/): 10 formas de utilizar Pinterest de forma alternativa… No son sólo “pines” y “tableros”. Esta red social te ofrece muchas oportunidades de Mercadotecnia. - [7 Estrategias para conseguir más clics en tu blog y redes sociales](https://blog.hootsuite.com/es/conseguir-mas-clics/): Conseguir más clics es un reto que debemos enfrentar sin caer en el clickbait. Revisa nuestras 7 estratégias para subir tu tráfico empezando hoy. - [7 conseils pour générer davantage de clics sur tous vos réseaux sociaux](https://blog.hootsuite.com/fr/7-conseils-pour-generer-davantage-de-clics-sur-tous-vos-reseaux-sociaux/): 7 conseils pour créer du contenu digital de qualité pour vos médias sociaux offrant un véritable intérêt et incitant les lecteurs à parcourir votre site Web - [La demografía de Pinterest: Un estudio para mercadólogos](https://blog.hootsuite.com/es/estadisticas-demograficas-de-pinterest/): Las estadísticas demográficas de Pinterest no solo comprende un par de nichos. Descubre su alcance con nuestro estudio de mercado para mercadólogos. - [Hootsuite, partenaire de la Journée de la Femme Digitale 2017](https://blog.hootsuite.com/fr/hootsuite-partenaire-de-la-journee-de-la-femme-digitale-2017/): Hootsuite, partenaire de la 5ème edition de la Journée de la Femme Digitale 2017 le 9 mars à la Cité de la Mode et du Design à Paris « For a Better World » - [Social Media-Bilder optimieren: Design-Tipps von Experten](https://blog.hootsuite.com/de/social-media-bilder-optimieren-design-tipps/): Es ist nicht so einfach, das optimale Social Media-Bild zu erstellen. Unsere Experten geben fachkundige Beratung in Sachen Bildoptimierung. - [Comment rédiger un rapport social media ?](https://blog.hootsuite.com/fr/comment-rediger-un-rapport-social-media/): Les rapports social media racontent l’histoire de vos clients, découvrez toutes les astuces qui les rendront intéressants. - [10 conseils simples pour créer des vidéos percutantes pour vos réseaux sociaux](https://blog.hootsuite.com/fr/10-conseils-simples-pour-creer-des-videos-percutantes-pour-vos-reseaux-sociaux/): 10 conseils pour captiver l'attention des téléspectateurs avec des vidéos percutantes qui feront leur petit effet sur vos réseaux sociaux ! - [Calo della reach organica: in che modo i brand possono contrastarlo?](https://blog.hootsuite.com/it/calo-della-reach-organica-come-contrastarlo/): Ormai da tempo assistiamo al calo della reach organica. In che modo i brand possono continuare a beneficiare delle enormi potenzialità dei social media? - [3 potenzielle Social Media-Gefahren, die Sie im Auge behalten sollten](https://blog.hootsuite.com/de/potenzielle-social-media-gefahren/): Gegen Attacken aus dem Cyberspace ist kein Unternehmen gefeit, das online aktiv ist. Worauf Vermarkter in den sozialen Medien besonders achten sollten. - [Actualizaciones al video social](https://blog.hootsuite.com/es/actualizaciones-al-video-social/): Actualizaciones al video social -Tal vez uno de los temas más cambiantes de las redes sociales. En este blog te mostramos qué ha pasado en los últimos meses - [¿Cómo crear vídeos 360 para YouTube?](https://blog.hootsuite.com/es/crear-videos-360/): ¿Cómo crear vídeos 360 para YouTube? Lo puedes hacer tan fácil o difícil como quieras. En esta guía te mostramos un método para todos los presupuestos. - [Cómo el Marketing Digital cambia las empresas](https://blog.hootsuite.com/es/marketing-digital/): Marketing digital ... En esta ocasión te mostramos el cambio digital que la mayoría de las compañías están realizando dado la evolución en las redes sociales - [¿Cómo optimizar tu cuenta de Twitter?](https://blog.hootsuite.com/es/optimizar-tu-cuenta-de-twitter/): Optimizar tu cuenta de Twitter ... En este blog te mostramos cómo utilizar las listas, imágenes y descripción de tu perfil de Twitter para maximizar tu SMO. - [5 astuces pour lancer une nouvelle stratégie sur vos médias sociaux en 2017](https://blog.hootsuite.com/fr/5-astuces-pour-votre-strategie-digitale-2017/): Chaque début d'année marque le lancement d'une nouvelle stratégie de marketing digital. Voici 5 astuces pour préparer la votre ! - [3 Campañas de marketing en redes sociales que nos dejaron perplejos](https://blog.hootsuite.com/es/campanas-de-marketing/): Campañas de marketing ... Estas 3 campañas de redes sociales nos han mostrado que optimizar contenido para cada red social vale la pena. #SMO - [Top 4 perfiles empresariales de Pinterest](https://blog.hootsuite.com/es/perfiles-empresariales-de-pinterest/): Perfiles empresariales de Pinterest … En este artículo te mostramos cómo algunas de las compañías más creativas mejoran su ROI con Pinterest. - [Cómo generar crecimiento en línea para PyMEs](https://blog.hootsuite.com/es/crecimiento-en-linea/): Crecimiento en línea ... Te presentamos la entrevista que tuvimos con nuestro director de crecimiento en línea para Europa, Medio Oriente y África. - [La publicité sur les médias sociaux : Toutes les statistiques à connaître](https://blog.hootsuite.com/fr/publicite-sur-les-medias-sociaux-toutes-les-statistiques/): Vous hésitez à investir votre budget publicitaire sur les médias sociaux ? Découvrez les statistiques qui démontrent les enjeux de la publicité sociale - [Come aumentare follower e like su Instagram senza i BOT?](https://blog.hootsuite.com/it/aumentare-follower-e-like-su-instagram-senza-bot/): Instagram follower e like: come farli aumentare? Non ci sono ricette miracolose ed è sempre più difficile se non vuoi barare, ma puoi iniziare a seguire questi 7 semplici consigli! Che non includono i BOT, ovviamente. - [Publicidad en Instagram y Pinterest: Tu guía completa](https://blog.hootsuite.com/es/publicidad-en-instagram-pinterest/): Publicidad en Instagram y Pinterest… Pocos mercadólogos se han percatado de las oportunidades de publicitarse en estas redes sociales. - [Optimisez vos publicités avec Hootsuite Ads - La solution de Hootsuite par AdEspresso](https://blog.hootsuite.com/fr/publicite-sociale-avec-la-solution-hootsuite-par-adespresso/): Simplifiez la création, la gestion et l'optimisation de vos campagnes sur les médias sociaux avec Hootsuite Ads : La solution Hootsuite par AdEspresso - [Perché la content curation è fondamentale per la tua strategia sui social media](https://blog.hootsuite.com/it/content-curation-per-i-social-media/): Cos'è la content curation e perché è fondamentale per la tua strategia dei contenuti sui social media? Ecco i vantaggi per il tuo pubblico e il tuo brand. - [SEO: gli errori di valutazione più diffusi](https://blog.hootsuite.com/it/seo-errori-di-valutazione-piu-diffusi/): Nel campo della SEO spesso si commettono degli errori di valutazione, soprattutto quando si rimane arroccati a posizioni ormai superate. Ecco i più diffusi. - [21 Trucos y Consejos para Twitter que tienes que conocer](https://blog.hootsuite.com/es/consejos-para-twitter/): Consejos para Twitter... Estos 21 trucos y consejos para Twitter te van a permitir mejorar tu uso empresarial y personal de la plataforma social. - [5 prédictions sur l'évolution des médias sociaux pour 2017 et au delà](https://blog.hootsuite.com/fr/evolution-des-medias-sociaux-pour-2017/): 5 prédictions sur l'évolution des médias sociaux en 2017 et au delà... Découvrez les tendances digitales et les enjeux à considérer cette année ! - [Emoji: come utilizzarli per il tuo brand?](https://blog.hootsuite.com/it/emoji-come-utilizzarli-per-il-tuo-brand/): Gli emoji sono ormai utilizzatissimi anche nelle campagne di marketing e sui profili social dei brand: scopri come utilizzarli al meglio con questa guida. - [Gagnez de nouveaux followers grâce à votre biographie Twitter](https://blog.hootsuite.com/fr/astuces-pour-votre-biographie-twitter/): Toutes nos astuces pour multiplier vos chances d'augmenter votre nombre de followers grâce à la rédaction d'une biographie twitter créative et efficace ! - [Platz machen, Millennials! Was Sie jetzt über die Generation C wissen müssen](https://blog.hootsuite.com/de/generation-c/): Man muss kein Millennial sein, um in den digitalen Medien zu leben. Warum die Generation C wichtiger ist und wie man diese erreicht erfahren Sie hier. - [Cómo crear guías de estilo para las redes sociales de tu negocio](https://blog.hootsuite.com/es/guia-de-estilo-para-tus-redes/): Guías de estilo para tus redes sociales. Tener un estilo en tus redes sociales te va a permitir desarrollar una marca para tu negocio. - [Hai il blocco dello scrittore? Ecco come rimettere in moto la creatività](https://blog.hootsuite.com/it/blocco-dello-scrittore-come-rimettere-in-moto-la-creativita/): Se ti occupi della creazione di contenuti sai di cosa stiamo parlando. Il blocco dello scrittore è uno dei tuoi incubi peggiori. Ecco come puoi superarlo. - [Wie man ein Programm zur Förderung von Markenbotschaftern aufbaut](https://blog.hootsuite.com/de/markenbotschafter-programm/): Unternehmen, die Kunden und Mitarbeiter als Markenbotschafter für sich gewinnen, haben viele Vorteile. So bauen Sie eine Strategie für Markenbotschafter auf. - [Comment rédiger une biographie Instagram efficace](https://blog.hootsuite.com/fr/rediger-une-biographie-instagram/): Inspirez-vous de nos idées pour votre biographie Instagram et créez un profil précis et intéressant à l'image de votre marque ! - [Die Top 5 Social Media-Trends 2017 für Unternehmen](https://blog.hootsuite.com/de/neue-social-media-trends-2017/): Wie lautet das Geheimnis, mit dem Sie Ihre Social Media-Strategie wetterfest machen? Werfen Sie einen Blick auf die Social Media-Trends 2017. - [Facebook Live: Comment intégrer des vidéos en direct à votre stratégie de contenu ? 2/2](https://blog.hootsuite.com/fr/facebook-live-un-outil-marketing-strategique/): Facebook Live s'est imposé en leader de la vidéo en direct sur les médias sociaux. Découvrez comment intégrer ce nouvel outil marketing à votre stratégie ! - [¿Nueva red social? Estas son 4 redes sociales muy prometedoras](https://blog.hootsuite.com/es/nueva-red-social/): La nueva red social... Es difícil ser esa persona nueva, pero yo veo muy optimista a estas 4 redes sociales y realmente creo vana llegar a ser grandes. - [Cómo alcanzar a más personas con tu página de Facebook](https://blog.hootsuite.com/es/alcanzar-a-mas-personas-en-facebook/): ¿Cómo alcanzar a más personas con tu página de Facebook? Aún es posible, sólo ten en mente estos 3 elementos del alcance orgánico. - [Top 10 perfiles de Instagram para inspirarte y crear contenido creativo](https://blog.hootsuite.com/es/contenido-creativo/): Estos son los 10 perfiles de instagram que veo para inspirarme y crear contenido creativo para mis campañas de marketing en redes sociales. - [Facebook Live Video : guide complet du live streaming pour les entreprises - 1/2](https://blog.hootsuite.com/fr/facebook-live-guide-pour-les-entreprises/): Facebook Live, permet aux marques de toucher un public gigantesque. Parcourez notre guide pour les entreprises & testez la vidéo en direct sur Facebook ! - [Una breve historia de las redes sociales](https://blog.hootsuite.com/es/breve-historia-de-las-redes-sociales/): La historia de las redes sociales empieza con Arpanet, pero se consolida en el 2005, descubre qué paso para que así pasara. Historia de las redes sociales. - [12 astuces Snapchat pour garder une longueur d'avance sur vos concurrents](https://blog.hootsuite.com/fr/12-astuces-snapchat-pour-garder-une-longueur-davance-sur-vos-concurrents/): Snapchat est le réseau social du moment qu'il est difficile d'ignorer. Découvrez 12 astuces qui vous permettront de mieux interagir avec votre public. - [¿Qué red social debes ocupar para tu negocio?](https://blog.hootsuite.com/es/primera-red-para-tu-negocio/): La red social de tu negocio … Empezar tu camino empresarial en redes sociales es complicado, pero no vayas por Facebook como defecto. - [9 ressources et outils gratuits pour devenir LE spécialiste du marketing digital](https://blog.hootsuite.com/fr/9-ressources-et-outils-gratuits-pour-les-specialiste-du-marketing-digital/): 9 ressources pour les spécialistes du marketing digital, disponibles en ligne et gratuites pour progresser et interagir plus efficacement avec vos clients ! - [Los Memes ¿Cómo utilizarlos para tu negocio?](https://blog.hootsuite.com/es/memes-para-tu-negocio/): Memes... Los vemos en todos lados, pero ¿ya sabes ocuparlos? Los memes pueden ser un activo para tu negocio, incrementar tu alcance orgánico y audiencia. - [Lezioni di imprenditoria...grazie a un'anguria](https://blog.hootsuite.com/it/lezioni-di-imprenditoria-anguria/): Cosa può insegnare la storia di un'anguria da 85 dollari sui rischi dell'imprenditoria? Che ci sono tre nemici da temere: inerzia, ego, paura. - [El poder de los embajadores de marca](https://blog.hootsuite.com/es/embajadores-de-marca-beneficios/): Embajadores de marca... Estas son las 5 prácticas en las que pueden ayudarse mutuamente. Los embajadores de marca son tu aliados y tenemos que respetarlos. - [La realidad virtual en redes sociales](https://blog.hootsuite.com/es/la-realidad-virtual-en-redes-sociales/): Realidad Virtual... Aún no tenemos una experiencia perfecta, pero es lo bastante buena para que las redes sociales ya hayan adoptado la realidad virtual. - [Ces chiens qui maîtrisent Instagram bien mieux que vous](https://blog.hootsuite.com/fr/ces-chiens-qui-maitrisent-instagram-bien-mieux-que-vous/): Si les comptes Instagram dédiés à des animaux font beaucoup rire sur la plateforme, les chiens sont aussi au centre d'un business très lucratif. - [Cómo recaudar fondos en redes sociales](https://blog.hootsuite.com/es/campana-para-recuadar-fondos/): Campaña: Si alguna vez te has preguntado cómo recaudar fondos para tus campaña con tus redes sociales, estos son los 3 pasos que necesitas tomar. - [Cómo crear contenido para un sitio web](https://blog.hootsuite.com/es/como-crear-contenido-para-un-sitio-web/): ¿Cómo crear contenido para un sitio web? Al inicio parece complicado, pero te darás cuenta de crear contenido no es tan difícil después de leer este blog. - [Les indicateurs digitaux les plus importants pour les petites entreprises](https://blog.hootsuite.com/fr/les-indicateurs-digitaux-les-plus-importants-pour-les-petites-entreprises/): Le choix du bon indicateur à suivre sur les médias sociaux est une tâche ardue. De nombreux indicateurs digitaux sont... - [5 Tipps zur Optimierung Ihrer Strategie zur Content-Kuratierung](https://blog.hootsuite.com/de/optimierung-ihrer-content-kuratierung/): An Content kommt in den sozialen Medien keiner vorbei. Wir Sie Ihre Content-Kuratierung optimieren zeigt dieser Blog-Beitrag. - [Faut-il dire réseaux sociaux ou médias sociaux?](https://blog.hootsuite.com/fr/faut-il-dire-reseaux-sociaux-ou-medias-sociaux/): S'il y a bien une question que nombre d’entre vous se posent c'est s'il faut plutôt dire réseaux sociaux ou médias sociaux ? Nous avons mené l'enquête. - [Ferias comerciales... ¿Cómo mejorarlas con tus redes sociales?](https://blog.hootsuite.com/es/las-ferias-comerciales-y-hootsuite/): Ferias comerciales. Suena anticuado, pero te sorprendería ver el beneficio que las ferias comerciales en conjunto con las redes sociales te pueden ofrecer. - [Social Selling und lokale Kundenansprache](https://blog.hootsuite.com/de/social-selling-und-lokale-kundenansprache/): Die lokale Kundenansprache über die sozialen Medien bietet ein enormes Potenzial. Wir geben Ihnen Tipps und Tricks zum Social Selling. - [Customer Relation sui social: si può superare il Numero di Dunbar?](https://blog.hootsuite.com/it/numero-di-dunbar-customer-relations/): Cos'è il Numero di Dunbar e come riuscire a superarlo, continuando a gestire in modo accurato ed efficace le relazioni con i tuoi clienti sui social media. - [Derechos de autor ¿Puedes usar esta foto en redes sociales?](https://blog.hootsuite.com/es/derechos-de-autor-en-redes-sociales/): Cos'è il Numero di Dunbar e come riuscire a superarlo, continuando a gestire in modo accurato ed efficace le relazioni con i tuoi clienti sui social media. - [4 stratégies utilisées par les ONG pour renforcer leur notoriété](https://blog.hootsuite.com/fr/4-strategies-utilisees-par-les-ong-pour-renforcer-leur-notoriete/): Certaines ONG ont su tirer leur épingle du jeu et exploiter la puissance des médias sociaux pour renforcer la notoriété: découvrez quelle est leur stratégie... - [11 Statistiken, die zeigen, dass demnächst 3 Milliarden Menschen mehr in die sozialen Medien strömen](https://blog.hootsuite.com/de/11-statistiken-die-zeigen-dass-demnaechst-3-milliarden-menschen-mehr-in-die-sozialen-medien-stroemen/): Social Media in Entwicklungsländern sollte nicht unterschätzt werden. 11 Statistiken zeigen, dass bald 3 Milliarden Menschen mehr in sozialen Medien sind. - [Etiqueta en LinkedIn - 4 errores que reducen tu profesionalismo en redes sociales](https://blog.hootsuite.com/es/etiqueta-en-linkedin-4-errores/): Etiqueta - Todos hemos cometido algún error de etiqueta embarazoso en redes sociales, pero estos 4 errores podrían costarte el trabajo de tus sueños. - [5 façons de trouver des sujets tendances pour votre contenu](https://blog.hootsuite.com/fr/5-facons-de-trouver-des-sujets-tendance-pour-votre-contenu/): Hootsuite vous donne ses 5 sites fétiches pour trouver des sujets tendances pour alimenter vos futures publications de contenu et ne jamais être en panne d'inspiration. - [Snapchat für Unternehmen: Der ultimative Marketing-Leitfaden](https://blog.hootsuite.com/de/snapchat-fuer-unternehmen-marketing-leitfaden/): Täglich bietet Snapchat für Unternehmen 10 Milliarden Chancen, die Markenbekanntheit zu steigern. Dieser Leitfaden zeigt, wie Sie die App am besten nutzen. - [Uns kann das nicht passieren!? Krisenmanagement in den sozialen Medien](https://blog.hootsuite.com/de/uns-kann-das-nicht-passieren-wie-sie-die-sozialen-medien-waehrend-einer-pr-krise-managen/): Social Media ist ein wichtiges Tool zum Krisenmanagement. Wir zeigen Ihnen, wie Sie die sozialen Medien während einer PR-Krise managen. - [Disattivare i commenti su Instagram e mettere i like. Come si fa?](https://blog.hootsuite.com/it/disattivare-commenti-su-instagram-e-mettere-like/): Novità in arrivo per rendere il social un luogo più sicuro e gradevole: ora possiamo disattivare i commenti su Instagram, ma anche mettergli i like. - [32 apps para las páginas de Facebook de tu negocio](https://blog.hootsuite.com/es/32-apps-pagina-de-facebook-negocio/): La página de Facebook de tu negocio es uno de tus activos más importantes. En este blog te mostraremos 32 apps para que mejores tu página de facebook. - [Le metriche per i social media che non dovresti trascurare](https://blog.hootsuite.com/it/metriche-per-i-social-media/): Sei sicuro di avere sotto controllo tutte le metriche per i social media? Ecco come monitorare e dimostrare il valore della tua attività sui social. - [Social Media und PR: Eine fruchtbare Connection?](https://blog.hootsuite.com/de/social-media-und-pr/): Social Media und PR passen gut zusammen. Manuel Feldmann zeigt, wie soziale Medien in der PR erfolgreich eingesetzt werden können. - [7 applications pour doper la productivité des responsables marketing](https://blog.hootsuite.com/fr/8-applications-pour-doper-la-productivite-des-responsables-marketing/): Facilitez votre travail au quotidien ! Cet article présente une sélection d'applications utiles pour doper la productivité des responsables marketing... - [Social Media-Audit–Vorlage für Social Media-Manager](https://blog.hootsuite.com/de/social-media-audit-vorlage-fuer-social-media-manager/): Noch unsicher, womit Sie anfangen sollen? Wir haben eine Social Media-Audit–Vorlage für Social Media-Manager, die Ihnen hilft. - [5 Regeln für erfolgreiche Live-Tweets](https://blog.hootsuite.com/de/erfolgreiche-live-tweets/): Mit Hilfe von Live-Tweets können Unternehmen die Markenbekanntheit und das Engagement steigern. Wir zeigen Ihnen, was sie beim nächsten Event beachten sollten. - [Werbung auf Pinterest: XXL-Leitfaden für Unternehmen](https://blog.hootsuite.com/de/werbung-auf-pinterest-leitfaden/): Werbung auf Pinterest zu schalten lohnt sich. Warum Unternehmen auf Pinterest werben sollten und wie Sie das am besten anstellen erfahren Sie in unserem Blog. - [Dimentica i Millennial, è ora di guardare alla Generazione C](https://blog.hootsuite.com/it/millennial-generazione-c/): Chi sono gli appartenenti alla Generazione C? Non solo i Millennial. Ecco tutto ciò che devi sapere sulla generazione della connettività. - [6 astuces pour booster votre stratégie sur Instagram](https://blog.hootsuite.com/fr/6-astuces-pour-booster-votre-strategie-sur-instagram/): Il est devenu ces dernières années le réseau social incontournable pour les marques. Découvrez comment booster votre stratégie sur Instagram en 6 astuces... - [Puis-je utiliser cette image sur les médias sociaux ? Tout savoir sur les droits d'auteur](https://blog.hootsuite.com/fr/utiliser-une-image-sur-les-medias-sociaux/): Voici tout ce que vous devez savoir sur les images et leurs droits d'auteur avant de partager une image sur les médias sociaux. - [En panne d'inspiration ? Découvrez 7 façons de booster votre créativité](https://blog.hootsuite.com/fr/7-facons-de-booster-votre-creativite/): Notre équipe chargée des réseaux sociaux vous livre les secrets de leur assiduité et de leur créativité pour publier chaque jour des contenus intéressants. - [LinkedIn : 4 erreurs qui vous feront perdre toute crédibilité professionnelle](https://blog.hootsuite.com/fr/4-erreurs-linkedin/): Connaissez-vous les comportements à éviter sur LinkedIn? Voici les 4 erreurs Linkedin à éviter si vous voulez garder une réputation professionnelle. - [Twitter Videos für Unternehmen: So drehen Sie einen Blockbuster!](https://blog.hootsuite.com/de/twitter-videos-fuer-unternehmen/): Videos sind beliebt. Es erfordert keinen Riesenaufwand, um ein Twitter Video zu produzieren. Wir zeigen, wie Sie Twitter Videos erfolgreich nutzen. - [Instagram live video e notifiche su screenshot: la guida completa](https://blog.hootsuite.com/it/instagram-live-video-in-diretta-su-stories/): Instagram live video, tutto quello che c'è da sapere sui video in diretta su Stories. E sui contenuti temporanei (e gli screenshot) nei messaggi privati. - [21 fonctionnalités et astuces Twitter dont vous ignoriez probablement l'existence](https://blog.hootsuite.com/fr/fonctionnalites-et-astuces-twitter/): Que vous soyez accro ou novice à Twitter, nous vous faisons découvrir 21 fonctionnalités et astuces Twitter dont vous ignoriez probablement l'existence... - [10 films que chaque responsable des médias sociaux devrait regarder](https://blog.hootsuite.com/fr/10-films-que-chaque-responsable-des-medias-sociaux-devrait-regarder/): Afin de vous divertir tout en apprenant sur les réseaux sociaux, voici 10 films que chaque responsable des médias sociaux devrait regarder pendant son temps libre. - [Social Media-Kampagnen: Risiko oder Chance?](https://blog.hootsuite.com/de/social-media-kampagnen-risiko-oder-chance/): Eine Social Media-Kampagne ist bringt viele Vorteile. Gerade für Banken und Versicherungen birgt sie aber auch Risiken. Wir schauen uns Pros und Cons an. - [Encuentra el mejor influencer para tu marca con Hootsuite](https://blog.hootsuite.com/es/influencer_marca_hootsuite/): ¿Alguna vez te has preguntado cómo encontrar influencers para tu marca? Con esta guía podrás conseguir al mejor influencer para tu negocio. - [So organisieren Sie ein Social Media-Takeover clever, sicher und erfolgreich](https://blog.hootsuite.com/de/social-media-takeover-organisieren/): Manchmal lohnt es sich, seinen Social Media-Account von jemand anderem übernehmen zu lassen. Wir zeigen, wie Sie das Social Media-Takeover richtig organisieren. - [6 types de publications Instagram vraiment efficaces](https://blog.hootsuite.com/fr/publications-instagram-vraiment-efficaces/): En panne d'inspiration ou en manque de followers? Voici notre sélection de publications Instagram vraiment efficaces pour accroître votre engagement. - [4 astuces pour réussir votre premier webinar](https://blog.hootsuite.com/fr/4-astuces-pour-reussir-votre-premier-webinar/): Réaliser son premier webinar peut parfois s’avérer périlleux: Hootsuite vous propose 4 astuces pour réussir votre premier webinar. - [Enhance: Optimiza las imágenes de tus redes sociales](https://blog.hootsuite.com/es/imagenes-enhance-redessociales/): Crear contenido compartible es más fácil cuando utilizamos fotografías. Me encanta Enhance porque me permite editar imágenes desde mi celular y mucho más. - [So erstellen Sie einen Snapchat-Geofilter](https://blog.hootsuite.com/de/snapchat-werbung/): Snapchat wird immer attraktiver für Unternehmen, die nach neuen Zielgruppen Ausschau halten. Die Snapchat-Geofilter gibt es schon ab 4,50 Euro. - [YouTube y Tú: Gana Suscriptores con tus Redes Sociales](https://blog.hootsuite.com/es/youtube-suscriptores-redes-sociales/): Integrar tus redes sociales a YouTube cambiará tu vida y aumentará tus suscriptores. Esta guía te muestra cómo obtener el máximo alcance para tus videos. - [Comment créer une stratégie de marketing de contenu en 6 étapes](https://blog.hootsuite.com/fr/comment-creer-une-strategie-de-marketing-de-contenu-en-6-etapes/): Il est indispensable de s'armer d'une stratégie de marketing de contenu dans toute stratégie marketing. Découvrez comment en construire une en 6 étapes. - [Guide complet sur l'utilisation des emojis pour tout marketeur](https://blog.hootsuite.com/fr/guide-complet-sur-lutilisation-des-emojis/): Afin de vous aider dans l'utilisation des emojis pour appuyer votre message marketing, nous avons listé quelques points fondamentaux. Suivez le guide - [Demografía de Snapchat para Mercadólogos](https://blog.hootsuite.com/es/demografia-snapchat-mercadologos/): ¿Te has preguntado cómo alcanzar a los "millennials"? Descubre si Snapchat es la mejor forma para conseguir tus objetivos para esta generación tan cambiante - [Alles, was Sie schon immer über Influencer Marketing wissen wollten](https://blog.hootsuite.com/de/alles-ueber-influencer-marketing/): Von der Recherche des passenden Influencers bis zum Erstellen der Kampagne: wir erklären, was es beim Influencer Marketing zu beachten gibt. - [5 erreurs de marketing de contenu à éviter absolument](https://blog.hootsuite.com/fr/5-erreurs-de-marketing-de-contenu-a-eviter/): Découvrez les 5 erreurs de marketing de contenu à éviter absolument pour le succès de votre stratégie de marketing de contenu. - [Instagram testet neue Shopping Funktion](https://blog.hootsuite.com/de/instagram-testet-neue-shopping-funktion/): Instagram macht es Käufern und Händlern bald noch einfacher. Alles, was Sie über die neue Instagram Shopping Funktion wissen müssen. - [3 conseils pour tweeter au meilleur moment](https://blog.hootsuite.com/fr/3-conseils-pour-tweeter-au-meilleur-moment/): Découvrez nos 3 conseils pour tweeter au meilleur moment et de manière judicieuse pour votre entreprise et vous verrez votre performance sur Twitter s'accroitre de manière significative. - [YouTube y Tú: Estructura tu Marca y tu Nicho](https://blog.hootsuite.com/es/marca-nicho-youtube/): Este blog es para todo Youtuber que quiere ser #Famoso. Con la ayuda de las herramientas que te compartimos, vas a poder estructurar tu marca y tu nicho - [YouTube y Tú: Recursos Para un Youtuber](https://blog.hootsuite.com/es/youtuber-recursos/): Si quieres saber qué recursos tienes como Youtuber ¿Que cámara tienes que comprar? O ¿Que música puedes utilizar? ¡Este capítulo te va a ser de mucha ayuda! - [3 praktische Tipps für Ihren Kundenservice auf Twitter](https://blog.hootsuite.com/de/kundenservice-auf-twitter/): Dank Social Media war es nie einfacher, mit Kunden zu kommunizieren. Wir haben 3 praktische Tipps, wie Sie Ihren Kundenservice auf Twitter noch besser machen. - [Instagram : le roi de l’engagement digital - Infographie](https://blog.hootsuite.com/fr/instagram-le-roi-de-lengagement-digital-infographie/): Découvrez dans cette infographie les meilleurs conseils pour optimiser votre stratégie marketing sur Instagram. Vous comprendrez pourquoi vous devez être présent sur Instagram, quels sont les bons contenus qui génèrent du buzz, et comment maximiser votre présence et engagement en seulement 20 minutes par jour. - [Cómo organizar un concurso en Instagram exitosamente](https://blog.hootsuite.com/es/organizar-concurso-instagram/): Este blog te va a ahorrar horas de trabajo en organizar un concurso de Instagram. Maximiza el contenido generado por tus fans y utilízalo para tus campañas. - [Fernsehen und Social Media - Wie sich unser Fernseherlebnis verändert](https://blog.hootsuite.com/de/fernsehen-und-social-media/): Fernsehen findet mittlerweile auch über Social Media statt. Wir haben uns einige dieser neuen Formate angeschaut. Gehört klassisches TV bald der Vergangenheit an? - [Welche Social Media-Angewohnheiten Sie sich schnell wieder abtrainieren sollten](https://blog.hootsuite.com/de/social-media-fehler-faulheit/): Der Mensch neigt dazu, sich die Arbeit einfach zu machen. Faulheit kann jedoch fatal sein. Diese Social Media-Fehler sollten Sie sich abgewöhnen. - [Retour Vers Le Futur: Florilège des Meilleurs Tweets et Buzz](https://blog.hootsuite.com/fr/retour-vers-le-futur-florilege-des-meilleurs-tweets-et-buzz/): En cette journée spéciale Retour Vers le Futur, Twitter et certaines marques s'en sont donnés à coeur joie ! Découvrez les meilleurs tweets et les buzz de l'évènement Retour Vers le Futur en ce 21 Octobre 2015. - [4 tendencias en redes sociales para emprendedores](https://blog.hootsuite.com/es/redes-sociales-inbound-marketing-digital/): Revisa las tendencias en redes sociales que todo emprendedor Latinoamericano urge conocer para convertirse en experto del marketing digital con Hootsuite. - [Snapchat: trucchi e feature nascoste che forse non conosci](https://blog.hootsuite.com/it/snapchat-trucchi-e-feature-nascoste/): Snapchat: conosci già questi trucchi per usare il social in modo più creativo e professionale? Scopri cosa puoi fare con i consigli di questa guida. - [Facebook-Gruppen für Einsteiger – alles, was Sie darüber wissen müssen](https://blog.hootsuite.com/de/facebook-gruppen-fuer-einsteiger/): Facebook-Gruppen eignen sich hervorragend, um aus Gleichgesinnten eine interessierte Community zu schmieden. Wir zeigen, wie es funktioniert. - [Myspace, precursore dei tempi con queste 5 feature. Te le ricordi?](https://blog.hootsuite.com/it/myspace-precursore-dei-tempi-5-feature/): Nostalgia a parte, cosa ci ha lasciato Myspace? Ecco 5 feature che provano quanto sia stato precursore dei tempi questo social. - [Instagram : 14 applis géniales pour booster vos publications](https://blog.hootsuite.com/fr/instagram-14-applis-geniales-pour-booster-vos-publications/): Pour booster le succès d'une publication sur Instagram, rien de telles que des applis proposant des filtres absolument géniaux: découvrez notre sélection... - [Starten Sie Ihre Social Media-Karriere mit Hootsuite Academy](https://blog.hootsuite.com/de/social-media-karriere-mit-hootsuite-academy/): Um das volle Potential von Social Media auszuschöpfen, braucht es qualifizierte Mitarbeiter. Starten Sie Ihre Social Media-Karriere noch heute. - [Comment gagner plus d’abonnés sur Snapchat](https://blog.hootsuite.com/fr/comment-gagner-abonnes-sur-snapchat/): Découvrez en 8 conseils comment augmenter significativement vos abonnés sur Snapchat et augmenter votre visibilité sur le réseau social le plus en vogue... - [Algunos términos que no deberías utilizar en redes sociales](https://blog.hootsuite.com/es/terminos-para-evitar-en-redes-sociales/): Hemos reunido algunos términos que se ven y se oyen comúnmente, y que puedes eliminar sin problemas de tu vocabulario en las redes sociales. - [Costruisci il tuo percorso professionale nei social media con Hootsuite Academy](https://blog.hootsuite.com/it/corsi_social_media_hootsuite_academy/): Hootsuite Academy: il percorso professionale nei social media con centinaia di video gratuiti e on demand, training personalizzati e certificazione finale. - [5 YouTube-Geheimtipps, die Sie kennen sollten](https://blog.hootsuite.com/de/youtube-geheimtipps/): Wir zeigen Ihnen 5 YouTube-Geheimtipps, mit denen Sie Ihr Video-Erlebnis bzw. das Ihrer Nutzer einzigartig gestalten. Holen Sie sich den YouTube-Oscar - [Comment mesurer les 7 KPI indispensables des réseaux sociaux](https://blog.hootsuite.com/fr/comment-mesurer-les-7-indicateurs-qui-comptent-vraiment-sur-les-reseaux-sociaux/): Voici une liste de KPI indispensables des réseaux sociaux qui mettent mieux en lumière les résultats de vos initiatives sur les réseaux sociaux... - [Social Media Crisis Management: come gestire una crisi sui social](https://blog.hootsuite.com/it/come-gestire-una-crisi-sui-social/): Gestire una crisi sui social media: quali sono gli step da seguire per costruire un piano d'azione strategico e applicarlo in modo efficace ed immediato? - [5 astuces pour gérer seul les réseaux sociaux](https://blog.hootsuite.com/fr/5-astuces-pour-gerer-seul-les-reseaux-sociaux/): Nous avons compilé les bonnes pratiques et les ressources essentielles à tous ceux qui travaillent en solo sur les réseaux sociaux... - [5 raisons pour lesquelles votre entreprise doit disposer d'un calendrier de contenu digital](https://blog.hootsuite.com/fr/5-raisons-davoir-un-calendrier-de-contenu-digital/): Découvrez les 5 raisons d'avoir un calendrier de contenu digital pour vous aider à accroître votre visibilité sur les médias sociaux et vous éviter des problèmes de contenu - [LinkedIn Knigge: 4 Fehler, die Profis vermeiden sollten](https://blog.hootsuite.com/de/linkedin-knigge/): Digitale Job-Netzwerte sind gut für Arbeitnehmer und Unternehmen. Welche LinkedIn-Fehler Sie dabei aber unbedingt vermeiden sollten, zeigen wir hier. - [Les 6 compétences sous-estimées des professionnels des médias sociaux](https://blog.hootsuite.com/fr/6-competences-sous-estimees-des-pro-des-medias-sociaux/): Découvrez les 6 compétences sous-estimées des pro des médias sociaux pour rendre fiers vos parents et stopper les préjugés sur les responsables des réseaux sociaux. - [Snapchat-Tricks, die Sie vielleicht noch nicht kennen](https://blog.hootsuite.com/de/snapchat-tricks/): Snapchat bietet unzählige Möglichkeiten. Viele der Funktionen sind jedoch versteckt. Wir haben einige der coolsten Snapchat-Tricks zusammengestellt. - [Photo de couverture Facebook: 5 leçons à tirer de 10 marques](https://blog.hootsuite.com/fr/photo-de-couverture-facebook-5-lecons-a-tirer-de-10-marques/): Photo de couverture Facebook: 5 leçons à tirer de 10 marques qui ont bien compris que cette photo était la vitrine de leur profile Facebook. - [Das 1x1 des Content Marketing: Ihr Leitfaden für erfolgreiche Kampagnen](https://blog.hootsuite.com/de/content-marketing-ihr-leitfaden/): Neben den Grundlagen, stellen wir Ihnen Methoden vor, mit denen Sie Ihr Content Marketing analysieren und verbessern können. - [Libros que todo community manager debería leer](https://blog.hootsuite.com/es/libros-para-community-managers/): Para todo el que le gusta leer, hoy te recomendamos una selección de libros en inglés y español que todo community manager debería leer. - [Les 11 outils les plus performants pour le marketing d'influence](https://blog.hootsuite.com/fr/les-11-outils-les-plus-performants-pour-le-marketing-dinfluence/): Il est difficile d'identifier les outils les plus efficaces en matière de marketing d'influence. En voici 11 qui devraient vous aider dans votre stratégie.. - [L'application Hootsuite est disponible sur iOS 9 !](https://blog.hootsuite.com/fr/lapplication-hootsuite-est-disponible-sur-ios-9/): L'application Hootsuite disponible sur iOS 9 et vous permet de trouver, d'utiliser et de partager facilement des contenus en un clin d'œil. Vous êtes prêt? - [Diese 14 Apps peppen Ihre Instagram-Posts auf](https://blog.hootsuite.com/de/diese-apps-peppen-ihre-instagram-posts-auf/): Auch für Instagram gilt: Gutes Handwerk ist die halbe Miete. Wir stellen 14 Apps für Instagram vor, mit denen Sie Ihren Posts den richtigen Kick geben. - [La checklist du lundi matin pour vos médias sociaux](https://blog.hootsuite.com/fr/la-checklist-lundi-matin-medias-sociaux/): La check-list du lundi matin pour vos médias sociaux vous aidera à surmonter cette journée et à programmer comme il faut tous vos contenus de la semaine. - [Live tweeting di un evento: segui questi consigli per farlo al meglio](https://blog.hootsuite.com/it/live-tweeting-di-un-evento-consigli/): Live tweeting di un evento: sai già come farlo al meglio? Non trascurare i dettagli, leggi questi consigli per evitare di sbagliare...o rimanere invisibile. - [Les données démographiques Facebook à connaître absolument](https://blog.hootsuite.com/fr/les-donnees-demographiques-facebook-a-connaitre-absolument/): Connaître les données démographiques de Facebook vous permettra de répondre efficacement aux besoins de vos clients et d'adapter votre stratégie de contenu. - [9 outils essentiels pour les responsables des médias sociaux](https://blog.hootsuite.com/fr/10-outils-essentiels-pour-les-responsables-des-medias-sociaux/): Voici les 9 outils essentiels pour les responsables des médias sociaux pour une brillante stratégie d'utilisation des médias sociaux pour votre entreprise. - [Comment organiser un concours sur Instagram ?](https://blog.hootsuite.com/fr/comment-organiser-un-concours-sur-instagram/): Dans cet article, nous vous proposons d'organiser un concours sur Instagram en quelques étapes, et nous vous aidons à trouver des idées. - [11 moyens simples, utiles et totalement réalisables d'utiliser les données des médias sociaux](https://blog.hootsuite.com/fr/11-moyens-simples-utiles-et-totalement-realisables-dutiliser-les-donnees-des-medias-sociaux/): Découvrez 11 moyens simples et utiles d'utiliser les données des médias sociaux en stratégie marketing plus intelligente et en clients supplémentaires. - [Le cose che non devi chiedere mai a un Social Media Manager](https://blog.hootsuite.com/it/cose-da-non-chiedere-mai-a-un-social-media-manager/): Molti Social Media Manager hanno un problema in comune: riuscire a rimanere zen di fronte a domande e richieste di capi e clienti...non molto ferrati. - [Social Media-Marketing für Events: so begeistern Sie Ihre Fans!](https://blog.hootsuite.com/de/social-media-marketing-fuer-events/): Die sozialen Medien sind für Veranstaltungen aus allen Branchen ein Indikator für den Erfolg. Wir zeigen, wie gutes Social Media-Marketing für Events geht. - [Mide los resultados de redes sociales con Hootsuite](https://blog.hootsuite.com/es/mide-redes-sociales-con-hootsuite/): ¿Sabías que además de programar mensajes y monitorear tus redes sociales también puedes crear reportes estadísticos y medir resultados? - [Alles, was Sie über Facebook Video Ads wissen müssen](https://blog.hootsuite.com/de/was-sie-ueber-facebook-video-ads-wissen-muessen/): Wenn Sie in Facebook Video Ads investieren, ist das eine kluge Entscheidung. Von Produktion bis Vermarktung: wir zeigen alles, was Sie darüber wissen müssen. - [Come filtrare i commenti su Instagram](https://blog.hootsuite.com/it/filtrare-i-commenti-su-instagram/): Sì, è possibile filtrare i commenti su Instagram. Con i filtri personalizzabili gli utenti possono bloccare in anticipo tutto ciò che non è gradito. - [Kundenempfehlungen für einen starken Social Media-Auftritt nutzen](https://blog.hootsuite.com/de/kundenempfehlungen-und-social-media-auftritt-nutzen/): Kundenempfehlungen und Social Media sind ein wichtiges Marketing-Tool, um Ihre Marke zu präsentieren. Welche Arten von Testimonials gibt es wie setzt man sie ein? - [8 erreurs fréquentes sur Facebook que les responsables des médias sociaux doivent éviter](https://blog.hootsuite.com/fr/8-erreurs-frequentes-sur-facebook-que-les-responsables-des-medias-sociaux-doivent-eviter/): Découvrez les 8 erreurs fréquentes sur Facebook que les responsables des médias sociaux doivent éviter à tout prix pour réussir leur stratégie de médias sociaux - [3 tips para mejorar resultados de negocio en Instagram](https://blog.hootsuite.com/es/3-tips-instagram/): Hoy en día Instagram se ha convertido en una herramienta de ventas y marketing muy importante. Te compartimos algunos tips para mejorar tu estrategia. - [LinkedIn per il business: lo stai utilizzando al meglio?](https://blog.hootsuite.com/it/linkedin_per_il_business/): LinkedIn è un potentissimo strumento di marketing per i brand, oltre che un social per connettere professionisti. Lo stai sfruttando al meglio? - [Comment réduire le coût de la publicité sur les médias sociaux](https://blog.hootsuite.com/fr/comment-reduire-le-cout-de-la-publicite-sur-les-medias-sociaux/): Alors avant d'augmenter votre budget de publicité sur les médias sociaux, vous devez faire le maximum avec ce que vous avez déjà. Suivez le guide - [Comment utiliser les médias sociaux pour régler 5 problèmes fréquents des petites entreprises](https://blog.hootsuite.com/fr/les-medias-sociaux-pour-regler-5-problemes-frequents/): Commenter utiliser les médias sociaux pour les régler 5 problèmes fréquents auxquels les petites entreprises font face sur les plateformes social media. - [Surveillance des médias sociaux : 8 mots-clés qui vous aideront à protéger votre marque](https://blog.hootsuite.com/fr/surveillance-des-medias-sociaux-8-mots-cle-qui-vous-aideront-proteger-votre-marque/): Nous avons compilé une liste de 8 mots-clés et thèmes qui vous permettront d'obtenir des informations pertinentes dans votre surveillance des médias sociaux. - [Le marketing sur Facebook évolue : voici ce que les petites entreprises peuvent faire pour rester dans la partie](https://blog.hootsuite.com/fr/evolution-du-marketing-sur-facebook/): Il est temps de s'adapter à l'évolution du Marketing sur Facebook et de développer un plan marketing sur Facebook pour élargir votre audience. - [Da settembre cambio. Mi metto a lavorare viaggiando](https://blog.hootsuite.com/it/lavorare-viaggiando/): Nomadi digitali: chi non ha mai pensato almeno una volta di cambiare vita e mettersi a lavorare viaggiando? Ecco qualche esempio di chi ce l'ha fatta. - [Böse Kommentare, schlechte Online-Bewertungen? So reagieren Sie richtig](https://blog.hootsuite.com/de/auf-schlechte-online-bewertungen-reagieren/): Selbst Organisationen mit untadeligem Ruf müssen sich mit schlechten Online-Bewertungen auseinandersetzen. Wie das in sechs Schritten zu bewältigen ist. - [Cattive abitudini sui social? La pigrizia, prima di tutto!](https://blog.hootsuite.com/it/cattive-abitudini-sui-social-pigrizia/): Cattive abitudini sui social: essere pigri è sicuramente una di queste. E forse, anche se sei un tipo super attivo, potresti esserne affetto anche tu. - [Instagram für Unternehmen - Was die Instagram Business Accounts können und wie Sie Ihr Profil umstellen](https://blog.hootsuite.com/de/die-neuen-instagram-business-accounts/): Die Instagram Business Accounts gibt es jetzt auch in Deutschland. Wir zeigen, was die neuen Funktionen mit sich bringen und wie Sie Ihr Profil umstellen. - [Followmeto: storia di un hashtag che diventa brand](https://blog.hootsuite.com/it/followmeto-un-hashtag-che-diventa-brand/): Followmeto: la storia del progetto fotografico più famoso di Instagram. Da una semplice foto ad un hashtag, fino ad un travel brand internazionale. - [7 défis et opportunités commerciales pour les responsables des médias sociaux](https://blog.hootsuite.com/fr/defis-et-opportunites-commerciales/): Pour vous donner un coup de pouce, nous avons dressé une liste des défis et des opportunités pour les responsables des médias sociaux. - [11 astuces pour promouvoir sa chaîne YouTube](https://blog.hootsuite.com/fr/11-astuces-pour-promouvoir-sa-chaine-youtube/): Quel est l'intérêt de publier une vidéo sur YouTube si elle n'est pas visionnée une seule fois? Voici 11 astuces pour promouvoir sa chaîne YouTube... - [How I Teach Social Media in My University Classroom](https://blog.hootsuite.com/teach-social-media-university-classroom/): Social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. - [Comment gérer Instagram en seulement 20 minutes par jour](https://blog.hootsuite.com/fr/comment-gerer-instagram-en-seulement-20-minutes-par-jour/): Si vous ne disposez que de 20 minutes par jour pour gérer votre compte Instagram, voici ce que Hootsuite vous conseille. Suivez le guide ! - [19 profili Instagram per viaggiare: la lista (non) esaustiva](https://blog.hootsuite.com/it/profili-instagram-per-viaggiare/): Instagram per viaggiare: quale migliore fonte di ispirazione per le vacanze? Ecco la lista (non) esaustiva dei migliori profili che ti faranno sognare. - [Lista de tareas de redes sociales para los lunes por la mañana](https://blog.hootsuite.com/es/lista-de-tareas-de-redes-sociales/): Para ayudarte a lo largo de tu día más exigente, hemos creado la lista de tareas de redes sociales para los lunes por la mañana. - [Le marketing d'influence sur Twitter au service de votre PME](https://blog.hootsuite.com/fr/le-marketing-dinfluence-sur-twitter-au-service-de-votre-pme/): Le marketing d'influence est l'un des grands sujets tendance marketing en 2016. En quoi Twitter peut vous y aider dans la stratégie digitale de votre PME? - [Digital Detox: riusciamo davvero a staccare la spina in vacanza?](https://blog.hootsuite.com/it/digital-detox-staccare-la-spina-in-vacanza/): Digital Detox: chi riesce davvero a staccare la spina in vacanza? Secondo uno studio di Intel, a sorpresa, sono i Millennial. - [Influencer-Marketing: Einfluss statt Influencer!](https://blog.hootsuite.com/de/einfluss-statt-influencer/): Wer sich von der Masse abheben will, kann auf Influencer-Marketing nicht verzichten. Aber es hat sich einiges geändert. Worauf Marketer wirklich achten müssen. - [Utiliser Instagram en entreprise : guide d'introduction](https://blog.hootsuite.com/fr/utiliser-instagram-en-entreprise-guide-introduction/): Apprenez comment construire une stratégie Instagram, créer votre compte et les best practices d'Instagram en entreprise... - [Arriva Instagram Stories: cos'è e come funziona](https://blog.hootsuite.com/it/instagram-stories-come-funziona/): Arriva Instagram Stories, la nuova feature per creare slideshow di immagini e video temporanei, che durano solo 24 ore. Ecco la guida completa. - [18 extensions Google Chrome indispensables pour tout Marketeur](https://blog.hootsuite.com/fr/extensions-google-chrome/): Découvrez 18 extensions Google Chrome pour tout marketeur digital qui vous feront gagner temps et productivité dans la gestion de vos activités digitales... - [5 Tipps für mehr Engagement auf Instagram](https://blog.hootsuite.com/de/mehr-engagement-auf-instagram/): Auf Instagram wünschen sich die Nutzer die Interaktion mit Marken sogar. Ein wahrer Traum für Marketer. Wir haben Tipps für mehr Engagement auf Instagram. - [Le Tour de France 2015 sur Twitter en infographie](https://blog.hootsuite.com/fr/infographie-le-tour-de-france-2015-sur-twitter/): Le Tour de France 2015 sur Twitter en infographie par Hootsuite et UberVu: découvrez l'envers du décors du Tour de France vu par Twitter - [Tempo di vacanze? Ecco le migliori app per viaggiare](https://blog.hootsuite.com/it/le-migliori-app-di-social-travelling-per-le-tue-vacanze/): Tempo di vacanze? Stacca la spina ma rimani social utilizzando le migliori app per viaggiare, utili prima e durante la vacanza. - [Instagram: statistiche e numeri che fanno la differenza (e confermano la sua importanza)](https://blog.hootsuite.com/it/instagram-statistiche-numeri-che-fanno-la-differenza/): Con oltre 500 milioni di utenti attivi al mese, Instagram conferma la sua importanza nel panorama social attuale. Ecco i dati che lo dimostrano. - [11 clevere Arten, Ihren YouTube-Kanal zu promoten](https://blog.hootsuite.com/de/clevere-arten-ihren-youtube-kanal-zu-promoten/): Den eigenen YouTube-Kanal zu promoten kann schwierig sein, wenn man keine klare Strategie hat. Mit diesen praktischen Tipps und Tricks wird es einfacher. - [4 outils d'analyse Instagram pour votre entreprise](https://blog.hootsuite.com/fr/4-outils-danalyse-instagram-pour-votre-entreprise/): Envie de connaître en détail les résultats de vos efforts sur Instagram? Ces outils d'analyse Instagram répondront à toutes vos interrogations ... - [Comment utiliser Pinterest pour votre entreprise : le guide de référence](https://blog.hootsuite.com/fr/guide-pinterest-pour-votre-entreprise/): Nous voulons vous aider à mieux connaître le réseau de scrapbooking virtuel grâce à ce guide "Comment utiliser Pinterest pour votre entreprise : le guide de référence" - [Stratégie de marketing événementiel sur les médias sociaux : avant, pendant et après](https://blog.hootsuite.com/fr/strategie-de-marketing-evenementiel-sur-les-medias-sociaux-avant-pendant-et-apres/): Pour atteindre vos objectifs, voici une stratégie de marketing événementiel sur les médias sociaux prévue pour avant, pendant et après l'événement. - [Social Media ist messbar: Die 26 wichtigsten Social Media-KPIs für Ihr Marketing](https://blog.hootsuite.com/de/die-wichtigsten-social-media-kpis/): Durch das Messen Ihrer KPIs können Sie Ihre Ressourcen so optimieren, dass sie echte Werte für Ihre Organisation darstellen. Die 26 wichtigsten Social Media-KPIs finden Sie hier. - [Immagini gratis: 20 siti da cui puoi scaricarle](https://blog.hootsuite.com/it/immagini-gratis-20-siti-da-cui-scaricare/): Cerchi immagini gratis da utilizzare sui social media? Ecco i 20 migliori siti da cui scaricarle, senza sprecare tempo e denaro. - [11 outils utiles de surveillance des médias sociaux](https://blog.hootsuite.com/fr/11-outils-utiles-de-surveillance-des-medias-sociaux/): Pour vous aider à choisir parmi les outils de surveillance des médias sociaux, nous avons listé 11 outils qui vous seront utiles pour bien démarrer... - [Die 10 erfolgreichsten deutschen Unternehmen auf Instagram](https://blog.hootsuite.com/de/unternehmen-auf-instagram/): Wir haben eine Liste der 10 erfolgreichsten deutschen Unternehmen auf Instagram zusammengestellt und geschaut, was diese so erfolgreich macht. - [Gestion de crise sur les médias sociaux : quel plan d’action?](https://blog.hootsuite.com/fr/gestion-de-crise-sur-les-medias-sociaux-quel-plan-daction/): Une crise sur les médias sociaux peut s'avérer complexe et long à gérer si aucun plan d'action n'a été mis en place au préalable. Quelle stratégie adopter? - [Ce qu'il ne faut pas publier sur les médias sociaux : 5 questions à vous poser avant de publier](https://blog.hootsuite.com/fr/5-questions-avant-de-publier/): Nous vous avons préparé ce schéma pratique, ainsi qu'une liste des 5 questions à se poser avant de publier sur les médias sociaux pour vous aider dans votre recherche. - [YouTube für Unternehmen: So richten Sie einen YouTube-Account für Ihre Firma ein](https://blog.hootsuite.com/de/youtube-fuer-unternehmen-account-einrichten/): Obwohl YouTube für Unternehmen ein effektives Marketing-Tool darstellen kann, wird es noch oft vernachlässigt. Wir helfen auch bei den ersten Schritten. - [GIF: quanto ne sai? Ecco qualche curiosità](https://blog.hootsuite.com/it/gif-quanto-ne-sai-qualche-curiosita/): GIF, sempre più popolari sui social. Ma quanto ne sai sull'argomento? Ecco qualche curiosità. Prima fra tutte: come si legge? - [Comment créer un Geofilter personnalisé sur Snapchat](https://blog.hootsuite.com/fr/comment-creer-un-geofilter-personnalise-sur-snapchat/): Que votre entreprise utilise ou non Snapchat, le Geofilter à la demande est un moyen passionnant (et abordable) de tester le marketing sur ce réseau social. - [15 tool per immagini che faranno la differenza sui social](https://blog.hootsuite.com/it/15-tool-per-immagini-social/): Ecco i migliori tool per immagini da utilizzare sui social: semplici da usare, ti faranno risparmiare tempo e realizzare ottimi contenuti visual. - [Demografie-Kurs: Wie Sie jeden mit Social Media-Kampagnen erreichen](https://blog.hootsuite.com/de/jeden-mit-social-media-kampagnen-erreichen/): Die Ansprache der richtigen demografischen Gruppe ist wesentlich für den Erfolg einer Social Media-Kampagne. Wo sich die verschiedenen Generationen aufhalten. - [Google Plus for Business: How to Put the Platform to Work For Your Brand](https://blog.hootsuite.com/create-a-google-plus-page/): How to create a Google Plus page, and increase business opportunities across all of Google’s products. - [26 KPI des médias sociaux incontournables pour les spécialistes du marketing](https://blog.hootsuite.com/fr/26-kpi-des-medias-sociaux-incontournables-pour-les-specialistes-du-marketing/): Comment mesurer l'activité des médias sociaux et leur ROI? Pour y répondre nous avons listé 26 KPI des médias sociaux incontournables pour tout marketeur... - [Social Media-Werbestatistiken: XXL-Wissen für Social Media-Werber](https://blog.hootsuite.com/de/social-media-werbestatistiken/): Werbung in den sozialen Medien wird (noch) unterschätzt, Doch die Budget werde kräftig wachsen. Social Media-Ads performen deutlich besser, als traditionelle Online Werbung. - [Guide du débutant pour la publicité sur les médias sociaux](https://blog.hootsuite.com/fr/guide-de-publicite-sur-les-medias-sociaux/): Voici notre guide de publicité sur les médias sociaux pour débutants afin de vous aider à tirer le meilleur parti de ces précieux nouveaux outils publicitaires, - [Influencer marketing: 6 miti da sfatare prima di costruire la tua strategia](https://blog.hootsuite.com/it/influencer-marketing-6-miti-da-sfatare/): Influencer marketing: come costruire la giusta strategia per il tuo brand? Prima di iniziare, ecco i miti da sfatare per non commettere errori. - [5 moyens efficaces d'interagir avec votre public sur Instagram](https://blog.hootsuite.com/fr/5-moyens-efficaces-dinteragir-avec-votre-public-sur-instagram/): Si vous n'êtes pas sûr de savoir comment interagir avec votre public sur Instagram, voici quelques idées vous permettant de faire bonne impression. - [Pinterest: Geheim-Tipps für Unternehmen](https://blog.hootsuite.com/de/pinterest-tipps-fuer-unternehmen/): Mit 100 Millionen aktiven Nutzern ist Pinterest auch für Marken interessant. Wir haben einige Pinterest-Tipps für Unternehmen zusammengestellt. - [Warum Top-Manager Social Media nutzen sollten](https://blog.hootsuite.com/de/warum-top-manager-social-media-nutzen-sollten/): Viele Führungskräfte werden trotz der stetig wachsenden Bedeutung von Social Netzwerken nicht selbst aktiv. Warum Social Media für Manager unabdingbar ist. - [Comment convaincre votre patron d’investir dans les médias sociaux?](https://blog.hootsuite.com/fr/comment-convaincre-votre-patron-dinvestir-dans-les-medias-sociaux/): Ca y est. Le moment est arrivé. Vous avez mis votre plus beau costume. Vous êtes assis en face de... - [Was ein Social Media-Spitzenteam können muss](https://blog.hootsuite.com/de/was-ein-social-media-spitzenteam-koennen-muss/): Social Media-Arbeit ist Teamarbeit. Es kommt darauf an, dass alle an einem Strang ziehen. Doch wie stellt man ein Social Media-Spitzenteam zusammen? - [Ce qu'il ne faut pas faire : les erreurs stratégiques fréquentes sur les médias sociaux](https://blog.hootsuite.com/fr/erreurs-strategiques-frequentes-sur-les-medias-sociaux/): Voici quelques-unes des erreurs stratégiques fréquentes sur les médias sociaux. Lorsque l'on aborde le sujet des bourdes sur les médias sociaux, on ne risque pas d'être en manque d'exemples. - [3 Snapchat-Kampagnen, die Sie inspirieren werden](https://blog.hootsuite.com/de/snapchat-kampagnen-die-sie-inspirieren/): Snapchat ist längst mehr, als ein kurzer Trend. Wir zeigen kreative Snapchat-Kampagnen, die Sie inspirieren die Plattform in Ihre Marketingstrategie aufzunehmen. - [15 app per 15 ore di produttività](https://blog.hootsuite.com/it/15-app-per-15-ore-di-produttivita/): Dal momento che si suppone che tu dorma almeno otto ore al giorno, ecco 15 app gratuite per aumentare la tua produttività nel resto della giornata. - [Der Unterschied zwischen Kunden-Erlebnis und Kunden-Engagement](https://blog.hootsuite.com/de/der-unterschied-zwischen-kunden-erlebnis-und-kunden-engagement/): Positive Kunden-Erlebnisse schaffen emotionale Bindungen zu Unternehmen und Marken. Das Kunden-Engagement – vor allem in den sozialen Medien – tut das auch. - [16 comptes Facebook qui vous rendront plus intelligents](https://blog.hootsuite.com/fr/16-comptes-facebook-qui-vous-rendront-plus-intelligents/): Nous sommes nombreux à nous tourner vers les médias sociaux pour étancher notre soif de connaissance: Facebook est une source formidable pour cela ! - [Bildcontent muss nicht arm machen - 20 Websites mit lizenzfreien Gratisfotos](https://blog.hootsuite.com/de/bild-content-muss-nicht-arm-machen/): Das perfekte Bild zur Illustration eines Beitrags aufzutreiben kann eine Herausforderung sein. Wir stellen 20 Websites mit lizenzfreien Gratisfotos vor. - [6 competenze dei professionisti dei social media spesso sottovalutate](https://blog.hootsuite.com/it/6-competenze-dei-professionisti-dei-social-media-spesso-sottovalutate/): I professionisti dei social media devono avere un'ampia gamma di competenze (spesso sottovalutate) per avere successo, ben più di un normale utente. - [10 raisons d'utiliser les médias sociaux pour les entreprises](https://blog.hootsuite.com/fr/10-raisons-dutiliser-les-medias-sociaux-pour-les-entreprises/): Découvrez les 10 avantages des médias sociaux pour les entreprises qui sauront convaincre les sceptiques, qu’il s’agisse de votre patron ou de vous-même. - [Markenschutz: 8 Schlagworte für Ihr Social Media Monitoring](https://blog.hootsuite.com/de/social-media-monitoring/): Die Überwachung Ihrer Marke in den sozialen Medien gehört heute für jedes Unternehmen zum Pflichtprogramm. Sie sollten also wissen, wo und wie Ihre Marken verwendet werden. - [Fait ou fiction : Les images favorisent-elles l'engagement sur Facebook ?](https://blog.hootsuite.com/fr/images-favorisent-lengagement-facebook/): L'augmentation de l'engagement sur Facebook n'est qu'une question d'incorporation d'images à vos publications. Fait ou fiction? - [Besser organisiert: 3 Tipps von Evernote](https://blog.hootsuite.com/de/besser-organisiert-evernote/): Gute Organisation ist der halbe Job. Heute stehen uns auch digitale Organisationshelfer zur Seite, um unsere Arbeit zu optimieren. - [Comment intégrer les influenceurs à votre stratégie marketing?](https://blog.hootsuite.com/fr/comment-integrer-les-influenceurs-a-votre-strategie-marketing/): Découvrez comment un influenceur peut vous faire bénéficier de son audience et de ses réseaux et comment l'intégrer à votre stratégie marketing. - [5 motivi per cui stabilire un calendario di contenuti per i social media è importante per la tua attività](https://blog.hootsuite.com/it/5-motivi-per-cui-stabilire-un-calendario-di-contenuti-per-i-social-media-e-importante-per-la-tua-attivita/): Creare e pubblicare contenuti per i social media di qualità richiede molto impegno, per cui devi organizzarti e avere un calendario di contenuti. - [L'utilisation des médias sociaux par les entreprises françaises: s'y sont-elles vraiment mises?](https://blog.hootsuite.com/fr/lutilisation-des-medias-sociaux-par-les-entreprises-francaises/): A l'ère de l'e-réputation, du Social Selling et de l'Employee Advocacy, quelle est l'utilisation des médias sociaux par les entreprises françaises? - [Bestseller-Autor und Social Media-Experte Mark Schaefer: 3 Dinge, die Sie über Social Proof wissen sollten](https://blog.hootsuite.com/de/3-dinge-die-sie-ueber-social-proof-wissen-sollten/): Bestseller-Autor und Social Media-Experte Mark Schaefer erklärt Social Proof und warum es wichtig ist. Hier sind 3 Dinge, die Sie wissen sollten. - [Ihr Chef hält nichts von Social Media? Überzeugen Sie die Führungsetage mit diesen Social Media-Statistiken](https://blog.hootsuite.com/de/ihr-chef-haelt-nichts-von-social-media-ueberzeugen-sie-skeptiker-aus-der-fuehrungsetage-mit-harten-fakten-2/): Wir haben für jedes große soziale Netzwerk die wichtigsten Social Media-Statistiken herausgesucht, die speziell Aussagen über den tatsächlichen ROI treffen. - [Tout savoir sur les publicités Instagram pour votre marque](https://blog.hootsuite.com/fr/tout-savoir-sur-les-publicites-instagram-pour-votre-marque/): Que signifie les publicités Instagram pour votre stratégie des médias sociaux ? Nous allons vous expliquer tout ce que vous avez besoin de savoir. - [So machen Sie Ihr Facebook-Gewinnspiel zum Erfolg: 6 Best Practices für Unternehmen](https://blog.hootsuite.com/de/machen-sie-ihr-facebook-gewinnspiel-zum-erfolg/): Ein Gewinnspiel auf Facebook kann sich für Unternehmen auszahlen. Damit sich der Aufwand lohnt, gehen Sie Ihr Gewinnspiel-Projekt strategisch an. - [Strategia di marketing per eventi social: prima, durante e dopo](https://blog.hootsuite.com/it/strategia-di-marketing-per-eventi-social-prima-durante-e-dopo/): Stai organizzando un evento? Scopri come incorporare i social media nella strategia di marketing per eventi social : prima, durante e dopo. - [20 banques d'images pour vos publications sur les médias sociaux](https://blog.hootsuite.com/fr/20-banques-dimages-pour-vos-publications-sur-les-medias-sociaux/): Découvrez 20 banques d'images gratuites (et libres de droit) qui s'avéreront utiles pour vos prochaines publications sur les médias sociaux. - [3 Dinge über Pinterest, die Sie wissen sollten](https://blog.hootsuite.com/de/3-dinge-ueber-pinterest/): Pinterest findet auch bei großen Marken immer mehr Beachtung und ist längst mehr als ein Ort für Ideen. Wir haben einige Pinterest Tipps für Sie. - [18 conseils marketing digital incontournables pour les entreprises](https://blog.hootsuite.com/fr/18-conseils-marketing-digital-incontournables-pour-les-entreprises/): Nous avons compilé 18 conseils marketing digital pour vous aider à améliorer la promotion de votre entreprise sur les médias sociaux. - [Facebook oder YouTube: Welche Video-Plattform Unternehmen wirklich brauchen](https://blog.hootsuite.com/de/facebook-oder-youtube-welche-video-plattform-unternehmen-wirklich-brauchen/): Videos sind essentiell für jede gute Social Media-Strategie. Wir haben die beiden Plattformen Facebook Video und YouTube miteinander verglichen. - [Comment convaincre votre patron d'utiliser les réseaux sociaux pour l'entreprise?](https://blog.hootsuite.com/fr/comment-convaincre-votre-patron-dutiliser-les-reseaux-sociaux/): Nous avons identifié un chiffre par média social qui démontre son ROI pour les entreprises et qui convaincra votre boss d'utiliser les réseaux sociaux... - [Cose da non fare: gli errori più comuni nella comunicazione social](https://blog.hootsuite.com/it/cose-da-non-fare-gli-errori-piu-comuni-nella-comunicazione-social/): Il rischio di commettere errori madornali in strategia di comunicazione social è elevato, ed ecco quali sono i più comuni. - [7 erreurs Instagram à éviter absolument](https://blog.hootsuite.com/fr/7-erreurs-instagram-a-eviter-absolument/): Si vous cherchez des moyens d'améliorer votre présence sur Instagram, la liste suivante des erreurs Instagram commises fréquemment va vous être utile... - [Les images sur les médias sociaux: à faire et à éviter](https://blog.hootsuite.com/fr/les-images-sur-les-medias-sociaux-faire-et-eviter/): Pour atteindre le plein potentiel de l’engagement de vos abonnés, voici les choses à faire et à éviter concernant les images sur les médias sociaux. - [Vidéo sur Facebook ou YouTube, comment faire le bon choix ?](https://blog.hootsuite.com/fr/video-sur-facebook-ou-youtube-comment-faire-le-bon-choix/): Nous allons comparer la vidéo sur Facebook et YouTube pour vous aider à déterminer laquelle de ces deux plateformes répond le mieux à vos besoins. - [So erreichen Sie Ihre Social Media-Ziele (wirklich!)](https://blog.hootsuite.com/de/erreichen-sie-ihre-social-media-ziele/): Formulieren Sie nicht nur Ihre Social Media-Ziele, erreichen Sie sie! Wir haben das S.M.A.R.T. System Goal Setting Model auf die Welt der sozialen Medien übertragen. - [Comment offrir un service client exceptionnel sur les médias sociaux](https://blog.hootsuite.com/fr/comment-offrir-un-service-client-sur-les-medias-sociaux/): Proposer un excellent service client sur les médias sociaux peut contribuer à la croissance de votre entreprise: découvrez comment et pourquoi. - [Come creare una strategia di marketing dei contenuti: la guida definitiva](https://blog.hootsuite.com/it/come-creare-una-strategia-di-marketing-dei-contenuti/): Scopri come creare una strategia di marketing dei contenuti (Content Marketing) di successo per la tua azienda con la guida completa di Hootsuite. - [7 conseils marketing pour accroître l'engagement sur Facebook](https://blog.hootsuite.com/fr/engagement-sur-facebook/): Facebook est un atout dans votre stratégie marketing: voici 7 conseils marketing pour accroître l'engagement sur Facebook et la portée de votre contenu. - [Fit für die Zukunft: Was Social Media-Manager jetzt können müssen](https://blog.hootsuite.com/de/fit-fuer-die-zukunft-social-media-manager-jetzt-koennen-muessen/): Wer soziale Netzwerke beruflich nutzt, sollte stets auf dem neuesten Stand sein. Wir zeigen, was Social Media-Manager können müssen, um vorne dabei zu sein. - [Wie Sie mehr Twitter-Follower gewinnen – und diese zur Interaktion motivieren](https://blog.hootsuite.com/de/wie-sie-auf-twitter-mehr-follower-gewinnen-und-diese-zur-interaktion-motivieren/): Unser Leitfaden stellt Strategien und Taktiken vor, wie Sie mehr Twitter-Follower gewinnen und mit diesen erfolgreich interagieren. - [Wie Unternehmen Mehrwert aus Social Media-Content schöpfen können](https://blog.hootsuite.com/de/mehrwert-aus-social-media-content-schoepfen/): Ganz im Zeichen von Social Media-Content stand das Social Media-Frühstück im Herzen Londons, zu dem Hootsuite am 21. April 2016 eingeladen hatte. - [Comment gérer les trolls sur les médias sociaux](https://blog.hootsuite.com/fr/comment-gerer-les-trolls-sur-les-medias-sociaux/): Véritable nuisance sur le web, les trolls peuvent causer quelques dégâts. Comment repérer et gérer un troll sur les médias sociaux? - [Zahlen und Fakten: Was Sie schon immer über Instagram wissen wollten](https://blog.hootsuite.com/de/zahlen-und-fakten-was-sie-schon-immer-ueber-instagram-wissen-wollten/): Erkennen wir Instagram endlich als die Zugmaschine für Social Networking an. Und dafür gibt es keinen besseren Weg, als aussagekräftige und Instagram Fakten sprechen zu lassen. - [Come promuovere la tua attività sui social media evitando lo spam](https://blog.hootsuite.com/it/come-promuovere-la-tua-attivita-sui-social-media-evitando-lo-spam/): Ecco un elenco di cose da fare per promuovere la tua attività sui social media senza “spammare” i tuoi follower. - [Les 4 principales plateformes vidéo des réseaux sociaux sont désormais accessibles en natif via Hootsuite](https://blog.hootsuite.com/fr/les-4-principales-plateformes-video-sur-les-reseaux-sociaux-sont-desormais-accessibles-via-hootsuite-2/): Bonne nouvelle pour les pros des médias sociaux: il est désormais possible de gérer la vidéo sur les réseaux sociaux depuis le tableau de bord Hootsuite. - [Social Media-Videos auf 4 Top-Plattformen jetzt direkt auf dem Hootsuite Dashboard managen](https://blog.hootsuite.com/de/social-media-videos-auf-4-top-plattformen-jetzt-direkt-auf-dem-hootsuite-dashboard-managen/): Wir freuen uns Ihnen ankündigen zu dürfen, dass Sie ab sofort Social Media-Videos via Hootsuite managen können. Ob YouTube, Facebook, Instagram oder Twitter - [Las cuatro mejores plataformas para videos en Hootsuite](https://blog.hootsuite.com/es/las-cuatro-mejores-plataformas-para-videos-en-el-panel-de-control-de-hootsuite/): Tenemos grandes noticias para los profesionales de redes sociales: ahora puedes trabajar los videos en redes sociales directamente desde Hootsuite. - [Les leçons à tirer de 5 campagnes marketing particulièrement réussies](https://blog.hootsuite.com/fr/lecons-a-tirer-de-5-campagnes-marketing-particulierement-reussies/): Nous avons sélectionné cinq des meilleures campagnes marketing et les avons décortiquées en éléments clés qui ont contribué à leur succès explosif. - [Hootsuite e la comunicazione digitale sui banchi di scuola](https://blog.hootsuite.com/it/hootsuite-e-la-comunicazione-digitale-sui-banchi-di-scuola/): Ma perché il digital non viene insegnato a scuola? Erik Senesi e Marianna Guglielmino portano Hootsuite e il Personal Branding all'I.S.I.S Carcano di Como. - [4 Argumente für den Einsatz von Social Media in der Politik](https://blog.hootsuite.com/de/4-argumente-fuer-den-einsatz-von-social-media-der-politik/): Warum Social Media in der Politik nicht länger unterschätzt werden sollte. Wir betrachten die Möglichkeiten der politischen Kommunikation. - [Wie Sie mehr Abonnenten auf YouTube gewinnen](https://blog.hootsuite.com/de/wie-sie-mehr-abonnenten-auf-youtube-gewinnen/): Wir haben 13 Tipps, mit denen Sie mehr Abonnenten auf YouTube erhalten, eine bessere Interaktionsrate erzielen und Ihren Kanal aufbauen können. - [Comment augmenter son nombre d'abonnés sur YouTube](https://blog.hootsuite.com/fr/comment-augmenter-son-nombre-dabonnes-sur-youtube/): Découvrez nos conseils pour augmenter son nombre d'abonnés YouTube, bénéficier d'un engagement supérieur et développer votre chaîne, vue après vue. - [Schlechtes Gewissen? 10 Social Media-Fehltritte, die Sie lieber vermeiden sollten](https://blog.hootsuite.com/de/schlechtes-gewissen-10-social-media-fehltritte-die-sie-lieber-vermeiden-sollten/): Was im echten Leben gilt, gilt auch für die sozialen Medien: Um beschämende Social Media-Fehltritte zu vermeiden, muss man sich erst einmal das Problem vor Augen führen. - [La vidéo: le format indispensable à votre stratégie digitale](https://blog.hootsuite.com/fr/la-video-le-format-indispensable-a-votre-strategie-digitale/): Découvrez pourquoi la vidéo, l'une des grandes tendances marketing en 2016, est incontournable à toute stratégie digitale. - [Vimeo vs YouTube: Which is Better for Your Business?](https://blog.hootsuite.com/vimeo-vs-youtube-business/): We weigh the pros and cons of Vimeo and YouTube to help you decide which platform is best for your business. - [16 ressources incontournables pour créer rapidement de belles images pour vos médias sociaux](https://blog.hootsuite.com/fr/15-ressources-incontournables-pour-creer-rapidement-de-magnifiques-images-pour-les-medias-sociaux/): Voici 15 ressources liées à la création d'images. Elles ont toutes un point commun: elles facilitent grandement la vie des annonceurs sur les médias sociaux - [Mehr aus Snapchat herausholen: Features, die Sie noch gar nicht kannten (oder noch nicht ausprobiert haben)](https://blog.hootsuite.com/de/mehr-aus-snapchat-herausholen-features-die-sie-noch-gar-nicht-kannten-oder-noch-nicht-ausprobiert-haben-2/): Wir zeigen Ihnen etliche nützliche Snapchat-Features zum Filmen, Editieren und Teilen mit Freunden, die Sie vielleicht noch gar nicht kannten. - [Normas de comportamiento de redes sociales](https://blog.hootsuite.com/es/normas-de-comportamiento-de-redes-sociales/): Es importante entender las normas de comportamiento de las redes sociales, y asegurarse de que todos los que tienen acceso a tus canales conocen las reglas. - [Social Media-Kundenservice, der überzeugt. So schaffen Sie das!](https://blog.hootsuite.com/de/social-media-kundenservice-der-ueberzeugt-so-schaffen-sie-das/): Ein ausgezeichneter Social Media-Kundenservice unterstützt Ihr Unternehmen offensichtlich dabei, zu wachsen und zu florieren. Wir zeigen Ihnen wie es richtig geht. - [Les avantages des Groupes et des Pages Entreprise LinkedIn](https://blog.hootsuite.com/fr/les-avantages-des-groupes-et-des-pages-entreprise-linkedin/): Que vous fassiez vos premiers pas avec LinkedIn ou que vous recherchiez des conseils supplémentaires, cet article a pour objet de faire le point sur les avantages des pages d'entreprises et des groupes LinkedIn, ainsi que d'identifier ce qui les différencie. - [Ces chiffres Instagram qui montrent l'importance de son utilisation en 2016](https://blog.hootsuite.com/fr/ces-chiffres-instagram-qui-montrent-limportance-de-son-utilisation-en-2016/): Les chiffres Instagram montrent l'importance de ce réseau social en 2016 qui s'est rapidement fait une place de choix dans le monde du marketing digital - [4 logiciels de gestion de contenu pour publier comme un pro](https://blog.hootsuite.com/fr/4-logiciels-de-gestion-de-contenu-pour-publier-comme-un-pro/): Nous avons répertorié 4 logiciels de gestion de contenu capables de vous aider à gérer votre contenu comme un pro ! - [Markenloyalität in den sozialen Medien schaffen: Nutzen Sie diese Checkliste!](https://blog.hootsuite.com/de/markenloyalitaet-in-den-sozialen-medien-schaffen-nutzen-sie-diese-checkliste/): Marken brauchen loyale Anhänger, die ihre Botschaften befürworten und weitertragen. Wir zeigen Ihnen, wie Sie Markenloyalität in sozialen Medien schaffen. - [Comment fonctionne l'algorithme de vos réseaux sociaux?](https://blog.hootsuite.com/fr/comment-fonctionne-lalgorithme-de-vos-reseaux-sociaux/): Quelles plateformes modèrent vos fils d'actualité, et quelles vont être les conséquences de la mise en place d'un algorithme social pour les utilisateurs? - [Guía para el seguimiento de las redes sociales en Google Analytics](https://blog.hootsuite.com/es/una-guia-de-6-pasos-para-el-seguimiento-de-las-redes-sociales-en-google-analytics/): Hemos preparado esta guía para el seguimiento de las redes sociales en Google Analytics en 6 sencillos pasos. - [Médias sociaux et SEO : 5 astuces simples pour étendre votre Reach](https://blog.hootsuite.com/fr/medias-sociaux-et-seo-5-astuces-simples-pour-etendre-votre-reach/): Au fil des années, médias sociaux et SEO sont devenus intimement liés. Voici 5 astuces pour fructifier cette relation et étendre votre Reach. - [Notre Guide (plutôt) rapide sur les GIF](https://blog.hootsuite.com/fr/notre-guide-plutot-rapide-sur-les-gif/): Vous voulez vous embarquer dans l'aventure des gifs ? Voici un guide rapide sur les gifs qui devrait répondre à toutes les questions qui vous brûlent les lèvres - [10 astuces pour augmenter son nombre d'abonnés Twitter sans aucun effort](https://blog.hootsuite.com/fr/10-astuces-pour-augmenter-son-nombre-abonnes-twitter-sans-aucun-effort/): Découvrez nos 10 astuces pour augmenter de manière significative vos abonnés Twitter sans aucun effort - Blog Hootsuite - [Publicité comparative sur les Réseaux Sociaux, opportunité ou danger?](https://blog.hootsuite.com/fr/publicite-comparative-sur-les-reseaux-sociaux-opportunite-ou-danger/): Depuis quelque temps déjà, une nouvelle façon de communiquer est en plein essor sur les médias sociaux: la publicité comparative. Opportunité ou danger? - [8 façons d'obtenir plus de J'aime et d'abonnés sur Instagram](https://blog.hootsuite.com/fr/8-facons-dobtenir-plus-dabonnes-sur-instagram/): Nous allons passer en revue quelques manières assez simples de faire marquer des points à votre compte Instagram en termes de J'aime et d'abonnés. - [Machen Sie Ihrem Facebook-Marketing Dampf: 7 Tipps für mehr Engagement auf Facebook](https://blog.hootsuite.com/de/machen-sie-ihrem-facebook-marketing-dampf-7-tipps-fuer-mehr-engagement-auf-facebook/): Die Chance, mit Ihrer Zielgruppe zu interagieren, wird sich durch eine gezielte Strategie wesentlich erhöhen. 7 Tipps für mehr Engagement auf Facebook. - [Comment mesurer vos réseaux sociaux sur Google Analytics en 6 étapes](https://blog.hootsuite.com/fr/comment-mesurer-vos-reseaux-sociaux-sur-google-analytics-en-6-etapes/): Ce guide en 6 étapes du suivi des réseaux sociaux dans Google Analytics vous mettra sur la bonne voie pour démontrer le ROI des médias sociaux - [Instagram: pourquoi est-il incontournable pour les entreprises?](https://blog.hootsuite.com/fr/instagram-pourquoi-est-il-incontournable-pour-les-entreprises/): Pourquoi Instagram ne peut être ignoré surtout dans le cadre d’une stratégie digitale en entreprises? Hootsuite vous explique tout. - [Unterhalten, Freunde treffen, einkaufen – die (mögliche) Zukunft von Social Shopping](https://blog.hootsuite.com/de/unterhalten-freunde-treffen-einkaufen-die-moegliche-zukunft-von-social-shopping/): Wer geben Ihnen eine Einblick ins Social Shopping - die digitale Version des Einkaufsbummels - und erklären warum diese Welle nicht aufzuhalten ist. - [Primi passi con Hootsuite: come collegare i social network](https://blog.hootsuite.com/it/come-collegare-i-social-network/): Vuoi imparare a usare Hootsuite? In questo post ti mostreremo come collegare i social network, organizzare la dashboard, inserire schede e stream. - [Emojis in Marketingkampagnen einsetzen: Darauf sollten Sie achten!](https://blog.hootsuite.com/de/emojis-marketingkampagnen-einsetzen-darauf-sollten-sie-achten/): Gute Emojis werden geliebt Der richtige Einsatz muss jedoch überlegt sein. Wir zeigen Ihnen 5 Regeln wie Sie Emojis in Marketingkampagnen richtig nutzen. - [Wie finde ich den richtigen Influencer für meine Marke? 3 Fragen, die Ihnen die Suche leichter machen!](https://blog.hootsuite.com/de/wie-finde-ich-den-richtigen-influencer-fuer-meine-marke-3-fragen-die-ihnen-die-suche-leichter-machen/): Den richtigen Influencer finden - das ist nicht einfach. Diese 3 Fragen helfen, die richtigen Markenbotschafter für Ihr Unternehmen finden. - [12 Tipps, wie Sie Ihre Social Media-Profile in weniger als einer Stunde optimieren können](https://blog.hootsuite.com/de/12-tipps-wie-sie-ihre-social-media-profile-in-weniger-als-einer-stunde-optimieren-koennen/): Wir verraten Ihnen 12 einfache aber wichtige Tipps, wie Sie Ihre sämtlichen Social Media-Profile optimieren können - und das in weniger als einer Stunde. - [Les 10 tendances réseaux sociaux à suivre en 2016](https://blog.hootsuite.com/fr/les-10-tendances-reseaux-sociaux-a-suivre-en-2016/): Vous voulez savoir ce que nous prévoient les astres des médias sociaux cette année? Ne cherchez plus : voici les 10 grandes tendances réseaux sociaux pour 2016. - [Social Media Event Marketing-Strategie: Davor, dabei, danach](https://blog.hootsuite.com/de/social-media-event-marketing-strategie-davor-dabei-danach/): Social Media bietet viel mehr als nur einen Anmelden Button für Ihre Veranstaltung. Optimieren Sie Ihre Social Media Event Marketing Strategie. - [Social Media-Knigge – 9 wesentliche Verhaltensregeln für Unternehmen](https://blog.hootsuite.com/de/social-media-knigge-9-wesentliche-verhaltensregeln-fuer-unternehmen-2/): Social Media-Verhaltensregeln sind für alle Mitarbeiter im Unternehmen verbindlich. Wir zeigen Ihnen 9 Regeln die Ihre Mitarbeiter kennen und leben müssen. - [So nutzen Sie Pinterest für Ihr Unternehmen: 10 Tipps](https://blog.hootsuite.com/de/pinterest-fur-ihr-unternehmen/): 10 Tipps, wie Sie Pinterest als Tool zur Umsatzsteigerung für Ihr Unternehmen nutzen können. - [Instagram für Unternehmen – ein Leitfaden für Anfänger](https://blog.hootsuite.com/de/instagram-fuer-unternehmen-ein-leitfaden-fuer-anfaenger/): Wir führen Sie durch den gesamten Prozess – angefangen mit der Instagram-Strategie, über die Einrichtung des Profils bis hin zu Instagram Best Practices. - [8 häufige Facebook-Fehler, die man als Social Media-Manager nicht machen sollte](https://blog.hootsuite.com/de/facebook-fehler-die-man-als-social-media-manager-nicht-machen-sollte/): Angesichts stetigen Änderungen im Facebook-Algorithmus stellen wir Ihnen nun die 8 häufigsten Facebook-Fehler vor, die sich einfach vermeiden lassen. - [Social Media-Tracking mit Google Analytics in 6 Schritten](https://blog.hootsuite.com/de/social-media-tracking-mit-google-analytics/): Unser Leitfaden hilft Ihnen dabei, Ihre Social Media-Aktivitäten, zur Traffic-Steigerung auf Ihrer Online-Präsenz, mit Google Analytics zu messen. - [Wie Sie Ihr Unternehmen auf Social Media promoten: Eine garantiert spam-freie Checkliste](https://blog.hootsuite.com/de/unternehmen-auf-social-media-promoten/): Wie Sie Ihr Unternehmen auf Social Media promoten, ohne dabei zu spammen. Hier ist unsere garantiert spam-freie Checkliste. - [Fact or Fiction: Do Images Increase Facebook Engagement?](https://blog.hootsuite.com/do-images-increase-facebook-engagement/): Content marketers often advise including images in your posts to increase Facebook engagement, but do photos actually boost your reach? Find out here. --- # # Detailed Content ## Pages ### About > Meet the team behind the Hootsuite blog and learn about our goals and editorial standards. - Published: 2023-06-21 - Modified: 2023-11-28 - URL: https://blog.hootsuite.com/about/ - Tags: English - : pll_wpml_3126616 What we do You have social media marketing questions. The Hootsuite Blog has answers. We’re the leading educational resource for social marketers worldwide, offering expert strategies, news, templates, and tools for over 15 years. Who we are Shannon TienChief Editor Flavia CaroppoEditor in Chief,International Blog Karolina MikolajczykAssociate Editor Liz StantonAssociate Editor Britny KutuchiefSenior SEO Copywriter Paige CooperInbound Marketing Lead(Web & Video) Trish RiswickSocial Engagement Specialist Eileen KwokSocial Marketing Specialist Zak RamdaniManager, SEO Cathy CareySEO Strategist How we work Broadly, here's what you can expect from the content we publish on the Hootsuite Blog: Social-media-marketing-oriented: We aim to help social marketers and business owners get the most out of social media for their business. We help them with strategies, news, templates, and tools that make their jobs easier. We publish specific, actionable advice for social media practitioners, creators, etc. and cover topics relevant to their daily work. High-quality: We publish articles that people want to read and share and that are original, relevant and well-researched. Our writers are typically experts in social media, marketing and content creation with an average of 5 years or more experience in the industry. Cohesive: Authors on the Hootsuite Blog have their own bylines. As such, articles include the authors’ unique personality, humor and writing style. But all authors share our editorial goal of educating and empowering readers to be super successful on social media. No promotional content: We welcome perspectives from industry experts but don't allow third-party promotional content (or anything that goes against web publishing... --- ### Blogs Destacados - Published: 2017-11-17 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/es/featured/ - Tags: Español - : pll_wpml_346745 --- ### Featured Posts - Published: 2017-09-21 - Modified: 2017-09-21 - URL: https://blog.hootsuite.com/featured/ - Tags: English - : pll_wpml_346745 --- ### Marketo - Published: 2016-11-18 - Modified: 2020-07-16 - URL: https://blog.hootsuite.com/marketo/ - Tags: English - : pll_wpml_343376 --- ### Home > The Hootsuite blog, a source to gain valuable strategy, skills, trends, and insight on social media marketing. - Published: 2015-05-27 - Modified: 2015-05-28 - URL: https://blog.hootsuite.com/it/home-4/ - Tags: Italiano - : pll_wpml_60333 --- ### Home > Sichern Sie sich noch heute detaillierte und leicht umzusetzende Social Media-Strategien, Ratschläge und Tipps. - Published: 2015-05-06 - Modified: 2015-08-05 - URL: https://blog.hootsuite.com/de/home-3/ - Tags: Deutsch - : pll_wpml_60333 --- ### Conseils et Bonnes pratiques sur les Médias Sociaux - Hootsuite Blog > Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation... - Published: 2015-05-06 - Modified: 2015-09-28 - URL: https://blog.hootsuite.com/fr/home-2/ - Tags: Français - : pll_wpml_60333 Tout ce que vous devez savoir sur les médias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités... A lire et appliquer sans modération --- ### Everything You Ever Wanted to Know About Working with YouTube Influencers > The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use—baked fresh, several times a day. - Published: 2015-04-27 - Modified: 2019-10-29 - URL: https://blog.hootsuite.com/everything-ever-wanted-know-working-youtube-influencers/ - Tags: English - : pll_wpml_60333 --- --- ## Posts ### How to use Instagram auto-reply to get leads, sales, and more > If you're using Instagram to generate leads, sales, or newsletter signups, Instagram auto-replies are a smart way to automate your work. Here's how to get started. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/instagram-auto-reply/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_3129126 - Network: Instagram You may have noticed a change in how brands and creators are sending people to off-platform content from Instagram. Rather than pointing users to a “link in bio,” they’re asking people to comment using a specific keyword to get the link. Behind the scenes, they’ve set up a DM Instagram auto-reply feature. It automatically sends the user a link by DM while also posting a public comment acknowledging that the resource has been sent. Source: @Hootsuite This functionality is not available within the Instagram app itself, but it is available in all Hootsuite plans! In this post, we’ll explain why this kind of DM Instagram auto-reply is so effective, and show you how to set up your own DM Automation in Hootsuite. How DM Instagram auto-replies can help your business Generating leads and building your contact list DM Automation is an efficient and effective way to drive targeted leads to gated content and other online resources. For example, Hootsuite’s social team shares templates, reports, and other downloadable resources via auto-reply. When someone comments with a specific keyword, they get a direct link to the asset. They can often see a summary of the content without providing any contact details. But the full resource download is gated, so users have to provide a contact email before gaining full access. They also use keyword-triggered DMs for signups to The Perch newsletter. When someone comments with the designated keyword on a post, they instantly get the signup link in their Instagram inbox. Want... --- ### Social media image sizes for all networks [June 2025] > The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/social-media-image-sizes-guide/ - Categories: Strategy - Tags: Content creation, Guide - Tags: English - : pll_wpml_345264 Social media image sizes seem to change ... a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of June 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram image sizes Profile photo: 320 x 320 px Landscape: 1080 x 566 px Vertical: 1080 x 1350 px Square: 1080 x 1080 Stories and Reels: 1080 x 1920 Basic Facebook image sizes Profile photo: 196 x 196 px Landscape: 1080 x 566 px Vertical: 1080 x 1359 px Square: 1080 x 1080 px Stories and Reels: 1080 x 1920 px Cover photo: 851 x 315 px Basic X (formerly Twitter) image sizes Profile photo: 400 x 400 px Landscape: 1280 x 720 px Vertical: 720 x 1280 px Square: 720 x 720... --- ### Social SEO: Guide to more reach on social media + free tool > Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/social-seo/ - Categories: Strategy - Tags: Content creation, Social media strategy, Social SEO - Tags: English - : pll_wpml_3117764 Social SEO is the practice of optimizing your social content to help people find you when they search on social media platforms. SEO stands for search engine optimization. Social networks may not technically be search engines — but people are increasingly using them the way they used to use Google. There has been a seismic shift in search behaviors, especially among younger people. Recent research from Forbes Advisor and Talker Research found that Generation Z is 30% less likely to use search engines for brand discovery than Baby Boomers are. Nearly a quarter of people of all ages (24%) said they only or primarily use social media for online search. Among Gen Z, that number rises to 46%. Even more important, 21% of Gen Z starts their brand searches on social media. 44% of Gen Z finds new brands on social media every single day. People are actively using social platforms to look for information. Social SEO helps your content rise to the top of the results. What's the difference between social SEO and social algorithms? We just said that social SEO helps you reach people who are actively searching for content or products like yours on social platforms. They have typed a query into a search bar in hopes of surfacing something specific. On the other hand, social algorithms serve up content to people who are passively scrolling through their social feed. Understanding the algorithms and optimizing for social search are both ways to improve brand visibility and discoverability... --- ### Social-Media-Wettbewerbsanalyse + kostenloses Template für 2025 > Eine Social-Media-Wettbewerbsanalyse hilft Lücken in der Strategie zu identifizieren und allen anderen einen Schritt voraus zu bleiben. - Published: 2025-06-03 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/de/social-media-wettbewerbsanalyse/ - Categories: Strategie - Tags: Social-Media-Analyse, Vorlage - Tags: Deutsch - : pll_wpml_343481 - Topic: Wettbewerbsanalyse Wie könnt ihr der Konkurrenz die Rücklichter zeigen und euch in den sozialen Medien erfolgreich nachhaltig behaupten? Für den Anfang empfiehlt sich eine Social-Media-Wettbewerbsanalyse. Die verrät euch nämlich, wie gut ihr euch gegenüber anderen aus eurer Branche behauptet und zeigt zugleich neue Chancen und potenzielle Gefahren auf. In diesem Leitfaden erfahrt ihr, wie ihr die Performance von Wettbewerbern analysiert und daraus lernen könnt. Wir haben außerdem die besten Tools für eine Social-Media-Wettbewerbsanalyse aufgelistet und stellen euch ein kostenloses Template zur Verfügung, das den Einstieg erleichtert. Wichtige Erkenntnisse Eine Social-Media-Wettbewerbsanalyse hilft dabei, zu verstehen, wie eure Marke im Vergleich zu anderen abschneidet, indem ihr Stärken, Schwächen und Social-Media-Strategien untersucht — so könnt ihr Wachstumschancen, inhaltliche Lücken und aufkommende Bedrohungen erkennen. Der Prozess umfasst vier Schritte: Findet eure wahren Konkurrenten mithilfe relevanter Keywords und Social-Media-Suchanfragen, sammelt Informationen über deren Social-Media-Präsenz und Engagement, führt eine SWOT-Analyse durch, um die Performance zu bewerten, und richtet ein kontinuierliches Monitoring ein, um immer einen Schritt voraus zu sein. Verfolgt Kennzahlen wie Follower-Wachstum, Engagement-Raten, Hashtag-Nutzung und Posting-Frequenz, um eure Leistung zu benchmarken und konkrete Bereiche zu identifizieren, in denen ihr eure Marke verbessern oder differenzieren könnt. Eher ein visueller Lerntyp? Schaut euch unser Video an und erfahrt, wie ihr in nur drei Schritten eine Social-Media-Wettbewerbsanalyse durchführen könnt: https://youtu. be/kDvR2jRYYA4? si=hLsbbUjVI-TFR5qw Was ist eine Social-Media-Wettbewerbsanalyse? Eine Social-Media-Wettbewerbsanalyse ist eine Analyse eurer Mitbewerber in den sozialen Medien, anhand derer ihr die Stärken und Schwächen der Konkurrenz ermittelt, damit ihr diese mit euren eigenen Stärken und Schwächen vergleichen könnt. Es... --- ### Las 16 mejores herramientas de gestión de redes sociales en 2025 > Contar con las herramientas adecuadas para la gestión de redes sociales te ahorrará muchísimo tiempo, esfuerzo y dinero. - Published: 2025-06-02 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/es/herramientas-de-gestion-de-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2223836 Esta publicación te ayudará a encontrar las herramientas de gestión de redes sociales perfecta para encargarte de la parte de los sistemas. Porque con la herramienta adecuada, puedes simplificar la administración diaria, automatizar tareas tediosas y repetitivas, y dedicar más tiempo a lo que mejor sabes hacer: crear una marca que destaque en redes sociales. También hemos contactado con un par de expertos en redes sociales para que compartan sus consejos. ¿Lista/o? ¡Comencemos Principales aprendizajes La gestión de redes sociales centraliza todas tus actividades digitales. Utilizar una herramienta dedicada permite gestionar varias cuentas (Facebook, Instagram, LinkedIn, etc. ) desde una sola plataforma: planificación, respuestas, análisis... todo se vuelve más fluido y menos consumidor de tiempo. Las herramientas adecuadas te ayudan a ahorrar tiempo y mantenerte organizado/a. Plataformas como Hootsuite o Later ofrecen paneles intuitivos para programar contenido, seguir conversaciones y generar informes detallados sin tener que abrir múltiples pestañas. El análisis del rendimiento se vuelve accesible para todos. Gracias a funciones de informes integradas, incluso las estructuras pequeñas pueden entender qué funciona, ajustar sus estrategias y optimizar su interacción en cada red. Una buena herramienta mejora el equilibrio entre la vida profesional y personal. Al automatizar ciertas tareas (escucha social, respuestas, publicaciones), las herramientas de gestión de redes sociales reducen la carga mental y permiten centrarse en la creación de contenido estratégico y en lo realmente importante. ¡Hola, soy Nikki! Durante los últimos 10 años, he ayudado a todo tipo de marcas, desde startups emergentes hasta nombres conocidos, a aumentar... --- ### 13 social media scheduling tools to save tons of time in 2025 > The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. - Published: 2025-06-01 - Modified: 2025-06-01 - URL: https://blog.hootsuite.com/social-media-scheduling-tools/ - Categories: Strategy - Tags: Social media scheduling, Social media tools - Tags: English - : pll_wpml_2776240 Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because these tools can save you time, streamline your work, and help you grow your social media presence. Of course, we’re partial to Hootsuite. But in this post, we’ll share a complete list of the best social media scheduling tools we think can help businesses with varying needs. What are social media scheduling tools? Social media scheduling tools are software platforms that help you plan and automate your social media posts. Instead of posting in real-time, these tools let you create and schedule content for automatic publication at the optimal time. They save time and help you stay consistent with your social media strategy. Most social media platforms have some basic native scheduling and auto-publishing options. However, third-party tools provide greater flexibility, functionality, and the ability to... --- ### Los 10 mejores acortadores de URL para un mejor seguimiento de enlaces en 2025 > Un buen acortador de URL (acortador de enlaces) te permite dos cosas: ahorrar espacio en tus pies de foto y medir fácilmente el desempeño. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://blog.hootsuite.com/es/que-es-un-acortador-de-url/ - Categories: Estrategia - Tags: Creación de contenido, Herramientas de redes sociales - Tags: Español - : pll_wpml_64218 Un acortador de URL es una herramienta que toma una dirección web larga (URL) y la convierte en una mucho más corta. Los acortadores de URL hacen que los enlaces desordenados parezcan más pulidos, lo que es especialmente útil en las redes sociales o en materiales de marketing, donde el espacio puede ser limitado y la presentación importa. Muchos de ellos también ofrecen funciones de seguimiento. Esto significa que pueden decirte cosas como cuántas personas hicieron clic en tu enlace, de dónde procedían los clics e incluso a qué hora se produjeron. En este artículo, compartimos todo lo que necesitas saber sobre el uso de acortadores de URL y por qué deberían formar parte de tu kit de herramientas de redes sociales. También hemos hablado con siete expertos en redes sociales para que nos den consejos sobre cómo sacarles el máximo partido. Puntos clave: Los acortadores de URL transforman los enlaces largos y desordenados en URL ordenadas y manejables. También te permiten seguir fácilmente los clics y las tasas de clics, lo que las hace perfectas para controlar tu impacto en las redes sociales. Con los acortadores de URL, puedes personalizar tus enlaces cortos con nombres de marca o frases únicas. Esto no sólo tiene un aspecto más profesional, sino que ayuda a que tus enlaces destaquen y permanezcan en la memoria de tu audiencia. Muchos acortadores de URL ofrecen la creación de códigos QR. Esto es muy útil para unir las interacciones online y offline, facilitando a la gente... --- ### 15 social media trends shaping 2025 [mid-year update] > We’re halfway through 2025 — see which social media trends are holding strong, what’s changed, and what still deserves your attention. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://blog.hootsuite.com/social-media-trends/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2222168 https://youtu. be/wtvnIrriwmw? si=mHXd1q91Ht7iTKn3 No time to read? Check out the audio version of this post. Welcome to social media marketing in 2025, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ demographics and attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social commerce to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your social media content. Psst: Since we're halfway through the year, we’ve refreshed this guide with the latest insights to help you spot which trends are sticking around and which ones are shifting. Mid-2025 update: Were our trend predictions right? Now that we’re almost halfway through 2025, it’s the perfect time to do a pulse check on our social trends and see how they’re tracking. Check out our latest insights to keep your marketing strategy sharp, relevant, and, most importantly, agile: Threads and X are becoming playgrounds for brand experimentation We’ve noticed that brands have been using Threads and X as spaces to experiment with tone, humor, and authenticity. Why? Many organizations just haven’t established clear guidelines for these social media channels (yet), beyond simply aiming to entertain. So this is where they’re ditching polished messaging for unfiltered, real-time social media... --- ### 13 influencer marketing tools compared: 2025 guide > Looking for the best influencer marketing tool? We organized top platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/influencer-marketing-tools/ - Categories: Strategy - Tags: Influencer marketing, Social media tools - Tags: English Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It can be tricky to understand what’s the best option for your brand. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post we’ll talk only about influencer marketing tools. We divide them into categories so you can find the option that best fits your needs. If you’re looking for strategy guidance, check out our full guide to influencer marketing. We've also got some real-world examples of influencer marketing campaigns for inspiration The best influencer marketing tools overall No idea where to start? Here’s a quick overview of the best influencer marketing tools, and what makes each one a good choice. ToolWho it’s forStandout featureLimitationsCostHootsuiteSocial media managers who use influencer marketing as part of a larger social strategy across accountsIndustry-leading social listening tool to identify top creatorsNot a dedicated influencer management toolStarting at $99/monthBrandwatch InfluencePartnership managers or agenciesTop-to-bottom influencer management platform with robust campaign management capabilitiesEnterprise-level solution not suitable for smaller brandsAvailable on requestUpfluenceE-commerce brands running creator or affiliate campaignsEnd-to-end creator and affiliate program management platform with automated toolsMinimum contract of 12 monthsAvailable on requestCreatorIQBrands focused on long-term creator relationshipsCreator management platform with a standout CRMEnterprise-level... --- ### Les 16 meilleurs outils de gestion des réseaux sociaux en 2025 > Choisissez les bons outils de gestion des réseaux sociaux et économisez du temps, des efforts et de l’argent pour votre stratégie digitale. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/fr/outils-de-gestion-des-reseaux-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2223836 Le but de cet article ? Vous aider à trouver l’outil de gestion des réseaux sociaux idéal pour s’occuper de l’aspect système. Salut, moi, c’est Nikki ! Depuis dix ans, j’aide toutes sortes de marques – des startups chaotiques aux grands groupes mondialement connus – à développer leur présence en ligne et à créer du lien avec leur public. J’ai également discuté avec plusieurs experts des réseaux sociaux pour vous partager des petits conseils ici et là. Principaux enseignements La gestion des reseaux sociaux centralise toutes vos activités numériques Utiliser un outil dédié permet de gérer plusieurs comptes (Facebook, Instagram, LinkedIn, etc. ) depuis une seule plateforme : planification, réponses, analyses, tout devient plus fluide et moins chronophage. Les bons outils vous aident à gagner du temps et à rester organisé·e Des plateformes comme Hootsuite ou Later offrent des tableaux de bord intuitifs pour programmer du contenu, suivre les conversations et générer des rapports détaillés sans multiplier les onglets. L’analyse des performances devient accessible à tous Grâce à des fonctionnalités de reporting intégrées, même les petites structures peuvent comprendre ce qui fonctionne, ajuster leurs stratégies et optimiser leur engagement sur chaque réseau. Un bon outil améliore l’équilibre entre vie pro et perso En automatisant certaines tâches (écoute sociale, réponses, publications), les outils de gestion des médias sociaux réduisent la charge mentale et permettent de se recentrer sur la création de contenu stratégique et l’essentiel. Au fil du temps, j’ai découvert que, pour toute équipe chargée des réseaux sociaux, la recette... --- ### 12 Tools zur Social-Media-Stimmungsanalyse für 2025 > Mit Tools zur Social-Media-Stimmungsanalyse lässt sich ermitteln, was eure Zielgruppe wirklich von euch denkt und wie ihr euch verbessern könnt. - Published: 2025-05-27 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/de/social-media-stimmungs-analyse-tools/ - Categories: Strategie - Tags: Social listening, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_344661 Wenn du wirklich verstehen willst, wie deine Marke online wahrgenommen wird, kommst du an Tools zur Social-Media-Stimmungsanalyse nicht vorbei. Es ist hilfreich zu wissen, ob letzte Woche tausend Menschen eure Marke erwähnt haben. Aber im Grunde erfährt man erst dann etwas Sinnvolles, wenn man weiß, wie sie über die Marke gesprochen haben. War die Stimmung insgesamt positiv? Oder deuten zahlreiche Kommentare an, dass eure letzte Marketingkampagne eher ein Flop war? Doch wie sollt ihr das im Alleingang herausfinden? Hunderte von Erwähnungen in diversen sozialen Netzwerken lassen sich nicht manuell finden und überprüfen. Deshalb sind KI-gestützte Tools zur Stimmungsanalyse so unglaublich praktisch. Sie können alle Erwähnungen zu einem Thema in sozialen Netzwerken, Blogs und darüber hinaus in Echtzeit ausfindig machen, die verwendeten Wörter analysieren und euch die Emotionen dahinter verraten. Für diesen Beitrag habe ich eine Reihe der besten Tools zur Stimmungsanalyse getestet. Soviel vorab: in Bezug auf Kosten und Leistungsumfang gibt es große Unterschiede. Anstatt sie hier einfach aufzulisten, sind sie nach den jeweiligen Einsatzgebieten bzw. Zielgruppen unterteilt. Außerdem verrät uns eine erfahrene Social-Media-Expertin ihre Top-Tipps zur Verbesserung der Markenstimmung in den sozialen Medien.   Legen wir los! Was ist ein Tool zur Stimmungsanalyse? Ein Stimmungs- oder Sentiment-Analyse-Tool ist eine Software, mit der ihr die Emotionen, die hinter den Online-Äußerungen über eure Marke stecken, erfassen und analysieren könnt. Anstatt einfach nur die Erwähnungen oder Kommentare zu zählen, messen Sentimentanalyse-Tools die Gefühle, damit ihr entsprechend darauf reagieren könnt. Das Besondere an diesen Tools ist ihr Anwendungsbereich. Sie nutzen KI, maschinelles Lernen... --- ### Análisis del sentimiento en redes sociales: 12 herramientas para 2025 > Las herramientas de análisis del sentimiento en redes sociales te ayudarán a saber qué piensa realmente tu audiencia de ti y cómo ser mejor - Published: 2025-05-26 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/es/analisis-de-sentimiento-en-redes-sociales/ - Categories: Estrategia - Tags: Escucha social, Estrategia de redes sociales - Tags: Español - : pll_wpml_344661 ¿Te da curiosidad saber qué piensan realmente las personas de tu marca, productos o campañas? Olvídate del número de seguidores y de las veces que se comparte tu contenido: el análisis del sentimiento en redes sociales es la clave. Saber si mil personas mencionaron tu marca la semana pasada es útil. Pero creo que la verdadera información es saber cómo hablaron de tu marca. ¿Fue positiva la percepción general? ¿O una avalancha de comentarios sugiere que tu última campaña de marketing no estuvo a la altura? El problema es que no puedes buscar y revisar manualmente cientos de menciones en múltiples redes sociales. Por eso las herramientas de análisis del sentimiento con IA son tan geniales. Pueden extraer todas las menciones de cualquier tema en plataformas sociales, blogs y más en tiempo real, analizar las palabras usadas y revelarte la emoción detrás de ellas. Puntos claves ¿Por qué usar análisis del sentimiento en redes sociales? Estas herramientas no solo cuentan menciones, sino que revelan emociones como amor, alegría o enojo detrás de cada comentario sobre tu marca, en tiempo real y desde múltiples plataformas. IA + PLN = insights claveGracias al uso de inteligencia artificial y procesamiento de lenguaje natural, el análisis del sentimiento en redes sociales permite detectar tendencias emocionales, crisis potenciales y oportunidades de engagement que serían imposibles de encontrar manualmente. Hootsuite y Talkwalker, top en 2025Hootsuite destaca por su integración total en la gestión de redes sociales. Talkwalker por su cobertura masiva de fuentes y análisis contextual... --- ### 28 YouTube tips to grow your channel in 2025 > Want to build up your YouTube channel? We’ve got 28 top YouTube tips for beginners, intermediate-level users, and experts. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/youtube-tips/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_344099 - Network: YouTube Viewers across the globe are watching more than 1 billion hours of YouTube content every day. If you want your branded content to be in that 1 billion+ hours, you need to focus on creating amazing video content and growing your channel. To help you do that, we’ve put together 28 top YouTube tips that will help you reach a wider audience with your videos. Read on below to find tips catered to beginners, intermediate users, and experts so you can grow your channel no matter what level you’re already at. Let’s get started. 11 YouTube tips for beginners When you’re just creating a new channel, there are a few steps you can take to set yourself up for success. Keep these tips in mind as you start to build out your channel so you can reach as many people as possible with your video content. 1. Pick the right channel name The first thing you need to do is choose a name for your YouTube channel. What’s the perfect way to represent the type of content you plan to create? The perfect YouTube channel name: Has your company or personal name in it Has a word or phrase that categorizes it Is short and easy to say Some channel examples include Abbie Emmons, an independent author who shares content to help others write their first novel, Doctor Mike, as you may have guessed, a doctor who shares medical content, and Yoga With Adriene, a channel that shares full-length yoga... --- ### The ultimate Instagram Reels cover guide (+ free templates) > Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/instagram-reels/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2227158 - Network: Instagram Want to create an Instagram Reels cover that really pops? We’ve got you *covered. * (Get it? ) Crafting the perfect cover for your Reel video is essential to draw viewers in and keep them engaged with your content. Not only will a great cover design help your content stand out, but it will also give your followers an idea of what to expect from your videos. The best part? You don’t need to be a professional designer to create an amazing Instagram Reels cover. Let’s explore how to change your Instagram Reel covers, some templates to get you started, and how to make sure your covers look great on your feed. What are Instagram Reels covers? Instagram Reels covers are still images that appear as thumbnails of your Instagram Reels video. Choosing a compelling Instagram Reels cover can help boost views and make your page more visually appealing. Here’s an example from soda brand Poppi. The brand recently launched a new flavor and have created Instagram Reels covers to match the new flavor’s color scheme, helping pull its page into a cohesive design while simultaneously grabbing attention and promoting its new product. You can choose an Instagram Reels cover from your video footage or upload a graphic or still image to set as the video thumbnail. 5 free Instagram Reels cover templates One great way to make your brand’s Instagram Reels recognizable and appealing to your audience is to use a set of templates for each video cover. By... --- ### Organic vs paid social media: Everything you need to know > Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/organic-vs-paid-social-media/ - Categories: Strategy - Tags: Social media advertising, Social media strategy - Tags: English - : pll_wpml_2227147 Trying to decide between organic vs. paid social media as a part of your strategy? We’ll let you in on a secret: you’re probably going to want to do a bit of both. Paid and organic social media are two different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of each. Let’s explore organic vs. paid social media, the benefits and drawbacks of each, and how you can choose the right strategy — or seamlessly combine the two for the best results. What is organic social media? Organic social media refers to the free or unpaid content (posts, photos, videos, memes, stories, etc. ) that all users — people and brands alike — share with each other across social media. Examples of organic social media activities include: Sharing regular, non-boosted content to your social media feeds Encouraging your team to share company content on their own feeds (employee advocacy) Engaging with your audience by responding to comments and direct messages in a timely and genuine manner Sharing user-generated content that your community has organically shared with their own followers As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (your “organic reach”) People who visit your social media profile Your followers’ followers (if people choose to share your post) People following any hashtags you use People the algorithm... --- ### What is social media analytics? The complete guide > Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! - Published: 2025-05-23 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-media-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_354830 Social media data analytics are a critical tool for social media managers, brands, and those involved in influencer marketing. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them! ), and types of content and analytics platform tools that help them do good work — and easily report on wins through customizable reports. What this post is: A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social networks— or you want to get better at it, and get more out of measuring your performance — this is the guide for you. What this post isn’t: An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the 20+ very best social media analytics tools.   Key takeaways Social media analytics involves collecting and analyzing data from social platforms to measure account performance. It helps marketers understand audience engagement, conversion rates, and customer sentiment, guiding content strategy and audience targeting for paid campaigns. With the right tools and integrations, teams can centralize their insights and enhance decision-making across platforms. There are different ways to use social media data analytics. You can track your own performance, compare your results with competitors, or even see how you stack up against the whole industry so that you can... --- ### 20 social media manager interview questions (+ sample answers) > Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/social-media-manager-interview-questions/ - Categories: Strategy - Tags: Social media career - Tags: English - : pll_wpml_3128672 Getting ready for a social media manager interview? You’ve polished your resume, clicked "Apply," and landed the interview. Congrats! Now, it’s time to prep for the real challenge. A social media manager interview isn’t just about talking through your experience. It’s about showing your know-how and proving you’re the right fit for the role. This guide covers the most common social media manager interview questions and answers, so you can walk in ready to impress. We’ll go beyond the job description, break down what hiring managers are actually looking for, and help you craft responses that feel confident, clear, and natural. Common social media manager interview questions Wondering what types of social media manager interview questions you might come across? Here’s a list of some of the most common, plus tips on how to answer them. 1. What do you think makes a great social media manager? Why they ask: The hiring team wants to know if you see the bigger picture. Posting memes and hashtags is easy, but driving meaningful results takes more. They’re looking for someone who can connect content to business objectives and help the brand grow. Sample answer: "A great social media manager doesn’t just post to post. You’ve got to create content that’s fun, engaging, and useful to your audience, but also make sure it's tied back to real goals like growing followers, getting clicks, or helping sales. The best social content feels effortless, but there’s always strategy (and strong communication skills) behind it. ”... --- ### 9 social video metrics you need to track in 2025 > Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/social-video-metrics/ - Categories: Strategy - Tags: Social media analytics, Social video - Tags: English - : pll_wpml_2226792 Tracking social video metrics isn’t just for data nerds anymore. If you’re creating videos for social media, you need to know how they’re performing — and not just at a surface level. Views and likes? Helpful, but they only scratch the surface. To really understand what’s landing (and what’s not), you need to dig into metrics like watch time, shares, and completion rates. These numbers tell you who’s paying attention, where they’re dropping off, and what’s actually driving results. In this post, we’ll break down the most important social video metrics to track in 2025, share expert-backed tips to boost your performance, and show you how social media analytics tools make tracking and reporting on these metrics easy. What are social video metrics and why do they matter? Put simply, social video metrics are the numbers that show how your video content performs on social media platforms. They track how often your videos are watched, how people interact with them, and what actions viewers take after watching — from clicks to shares to conversions. At their best, video metrics don’t just tell you what happened. They show you why. These are the insights that help shape smarter content, better social media campaigns, and a stronger connection with your target audience. Some examples of social video metrics include: View count: How many times your video was played. Watch time: How long people stayed engaged. Engagement rate: How often viewers interacted (likes, comments, shares). Video completion rate: How many viewers watched all... --- ### Instagram link tree guide: How to set up and optimize your bio links > Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/link-tree-for-instagram/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2770051 - Network: Instagram Ah, Instagram link trees: the perfect solution to Instagram’s restrictive external link policies. The only places you can add links are in Instagram Stories and your bio. Originally, you could only add one link in your bio. Now, Instagram allows up to five. However, link trees remain the best option for designing all-in-one hubs to house all of your preferred links. Moreover, link tree tools also offer features like analytics, payment collection, custom branding and styling, SEO optimization, and more. Keep reading for step-by-step instructions on how to build a link tree for Instagram, plus some expert tips from Eve Lowdon, Account Manager at Wolfdenden Agency, on how to make the most of your link tree. What is an Instagram link tree? An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes multiple links and media. These can include links to your website, store, blog, or any other destination. With some tools, you can also add widgets and rich media, such as contact forms, calendars, embedded social posts, and shoppable feeds. Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate and designed for mobile. Generally, this means using big buttons and minimizing text — when it comes to mobile, less is more. Here’s what @hootsuite’s link tree looks like: How to make an Instagram link tree with Hootsuite In addition to social media management features like scheduling and publishing, analytics, social listening, and... --- ### How to manage multiple social media accounts easily in 2025 > Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/manage-multiple-social-media-accounts/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2226313 Managing multiple social media accounts isn’t easy. And, if you’re reading this, you’re probably looking for a better way to do it. Whether you’re running accounts for a brand, an agency, or yourself, keeping everything organized and on track can feel overwhelming, fast. Luckily, there’s some good news! There are proven strategies and smart social media management tools that can make a real difference. In this guide, we’ll show you how to manage multiple social media accounts with less stress and more success, with tips from experts who do it every day. How to manage multiple social media accounts in 10 steps Running multiple accounts doesn’t have to mean running yourself into the ground. With the right setup, you can streamline your workflow, stay consistent across brands, and actually enjoy the creative parts of your job. Here’s how. 1. Create a social media strategy Each account you manage should have its own clear plan. That way, you’re not guessing what to post or who you're talking to. Ask yourself: What’s the goal of this account? (Brand awareness? Customer support? ) Who are we trying to reach? What do we want people to do after seeing our posts? Having a real plan (even a simple one) makes everything else easier. 2. Choose the right platforms for your brand You don't have to be on every single social media site. Focus on the platforms where your audience is and where your content fits best. Quick tips and stats: 82% of B2B brands... --- ### Atención al cliente en redes sociales: los mejores consejos y herramientas > Hoy más que nunca, la gente espera una atención al cliente en redes sociales excepcional. Aquí te decimos cómo lograrlo sin importar tu presupuesto - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/es/atencion-al-cliente-en-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Servicio al cliente - Tags: Español - : pll_wpml_335820 - Network: Commerce La atención al cliente en redes sociales ha cobrado más importancia que nunca. El 81% de los usuarios espera respuestas más rápidas gracias a las nuevas tecnologías, y el 65% las exige cuando gasta más de lo habitual. En un mundo de inflación post-COVID, los clientes siguen siendo cautelosos con sus compras, así que la competencia entre marcas para atraerlos va en aumento. Y, en este contexto, el precio no es el único factor decisivo: el 80% de las personas afirma que la experiencia que ofrece una marca es tan relevante como sus productos o servicios. La atención al cliente en redes sociales es clave para dar forma a esa experiencia con tu organización. Descubre qué esperan las personas de la atención al cliente en 2025, explora qué herramientas facilitan la atención al cliente en redes sociales y aprende consejos para asegurarte de ofrecer una experiencia satisfactoria en cada interacción en redes sociales. Puntos clave Los clientes de hoy esperan un servicio rápido y fluido en redes sociales; el 81% quiere respuestas más ágiles y el 80% afirma que la experiencia de marca es tan importante como el producto. Las empresas que responden rápido (idealmente en menos de 15 minutos) y mantienen una interacción constante en redes sociales están mejor preparadas para generar confianza y construir relaciones duraderas con su audiencia. Los chatbots de IA, las herramientas de escucha social y una bandeja de entrada centralizada permiten automatizar tareas sencillas, responder más rápido y comprender cómo se sienten los clientes... --- ### Social media advertising: Cost, benefits, and tips for 2025 > Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/social-media-advertising/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_343374 Social media advertising is a brand's best bet for reaching new audiences (or even their existing followers! ) in 2025. That's because adding a budget to your social strategy guarantees your social content will get in front of the people you want to reach. Plus, you can be very specific about which markets you want to target and how much you’re willing to spend compared to traditional advertising. Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize. Bonus: We've even included expert tips from Hootsuite's own Senior Manager of Paid Social, Cedric Bruce-Kotey. Don't feel like reading? Check out our top strategies and best practices for creating and optimizing GREAT social media ads: https://www. youtube. com/watch? v=b_KZN3Y0KDY Key Takeaways Social media advertising uses paid ads on platforms like Facebook, Instagram, and LinkedIn to target specific audiences more effectively than organic posts. Paid social ads help brands achieve specific goals, like increasing awareness, driving traffic, or boosting conversions. Most social platforms offer a variety of ad formats, including image, video, carousel, and Stories ads. Successful social ad campaigns require a clear objective, specific audience targeting, and regular performance monitoring. Important ad metrics to track include reach, engagement, click-through rate (CTR), and conversions. Use these to measure performance and refine future campaigns. What is social media advertising? Social media advertising is a form of digital advertising in which advertisers pay... --- ### Service client sur les réseaux sociaux : le guide complet pour 2025 > Découvrez comment améliorer votre service client sur les réseaux sociaux pour vous faire une réputation en or sans dépenser une fortune. - Published: 2025-05-21 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/fr/service-client-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_335820 - Network: Commerce Le service client sur les réseaux sociaux est extrêmement important. Aujourd'hui plus que jamais. 81 % des clients s’attendent à un service client plus réactif grâce aux nouvelles technologies et 65 % d’entre eux reconnaissent avoir cette attente lorsqu’ils dépensent plus d’argent que d’habitude. Alors que la pandémie de COVID-19 a laissé place à une période d’inflation, les consommateurs continuent de surveiller leurs dépenses et la concurrence entre les marques s’intensifie. Mais si vous pensez que seul le prix influence une décision d’achat, vous faites fausse route. 80 % des consommateurs affirment que l’expérience proposée par une marque est tout aussi importante que le produit ou le service vendu. Votre service client sur les réseaux sociaux aide à façonner cette expérience client. Découvrez ce que les gens attendent d’un service client en 2025 et les outils disponibles pour vous faciliter la tâche. Nous vous confierons également quelques conseils pour réussir votre stratégie de service client sur les réseaux sociaux et garantir à chacun de vos clients une expérience sans pareil. Points clés à retenir Aujourd'hui, les consommateurs estiment qu’un service client sur les réseaux sociaux doit être rapide et fluide ; 81 % souhaitent des réponses plus rapides et 80 % affirment que l’expérience proposée par une marque est tout aussi importante que son produit. Les entreprises qui répondent rapidement (idéalement sous 15 minutes) et interagissent régulièrement avec leurs clients sur les réseaux sociaux sont mieux à même d’inspirer confiance et de nouer des liens durables avec leur public. Grâce aux chatbots alimentés... --- ### 22 frische Social-Media-Content-Ideen für 2025 > Schreibblockade?? Diese Liste mit ansprechenden Social-Media-Content-Ideen hilft euch auf die Sprünge, wenn euch gerade gar nichts einfällt. - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/de/social-media-content-ideen-und-beispiele/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_344133 Authentisch sein. Reels posten. Die perfekte Zielgruppe ansprechen. Ein Lamm opfern. Vielleicht haben solche Maßnahmen im letzten Jahr für Aufsehen gesorgt, aber jetzt läuft das nicht mehr. Über die Hälfte (55 %) der Gen Z ist nahezu „ständig online” — und ich denke mal, Millennial-Oldies wie ich sind da nicht viel anders. Mit anderen Worten: In den sozialen Medien tritt man sich heute gegenseitig auf die Füße.   Es reicht nicht aus, regelmäßig zu posten, Reels-Übergänge zu meistern, bei TikTok einzusteigen oder zu tracken, was alle anderen tun. Um in diesem Jahr zu wachsen, müssen Marken originell, sympathisch und nutzwertig sein.   Wenn ihr nichts von alldem vorweisen könnt, findet ihr hier 22 Ideen für Social-Media-Content, der dafür sorgt, dass man euch wahrnimmt. (Scherz beiseite. Natürlich seid ihr bereits großartig, und diese Ideen machen euch nur noch besser. ) 22 kreative Social-Media-Content-Ideen für Marken 1. Verwendet Original-Audio in Reels Das ist schon seit geraumer Zeit eine klassische Instagram-Growth-Strategie: Einen trendigen Reels-Audioclip finden, ein Reel erstellen, tausende neuer Follower gewinnen und das Ganze wiederholen. Doch diese Zeiten sind vorbei. Ja, ihr könnt noch immer ein Voiceover von Michael aus The Office verwenden, und ja, das kann euer Instagram-Wachstum ein wenig steigern. Aber jetzt dreht sich alles um Originalton. Denkt euch stattdessen ein paar witzige Sketche aus, sprecht etwas persönlich ein, oder probiert es mit dem Einfachsten: beantwortet die Fragen eurer Kunden. Der Einsatz von O-Tönen in Reels ist nützlich, um: die Leute länger bei der Stange halten, weil sie wissen wollen,... --- ### 246 ideas de descripciones de TikTok [y generador gratuito de descripciones] > No dejes que el bloqueo mental te desanime. Tenemos 246 ideas de descripciones de TikTok que le darán un toque especial a cualquier video. - Published: 2025-05-19 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/es/descripciones-de-tiktok-funcionan-muy-bien/ - Categories: Estrategia - Tags: Strategy, TikTok - Tags: Español - : pll_wpml_3119176 - Network: TikTok Un gran video de TikTok merece una descripción igual de increíble. Las descripciones de TikTok hacen más que simplemente llenar el espacio: agregan personalidad, fomentan la interacción e incluso pueden ayudar a que tu contenido llegue a una audiencia más amplia. Hay muchas formas de lograr una descripción perfecta para TikTok, ya sea que uses una frase ingeniosa, una frase de tendencia o algo breve y dulce. Si no estás seguro de qué escribir, no te preocupes, aquí te ayudamos. Esta guía está repleta de más de 246 ideas de descripciones para TikTok para cada estado de ánimo y ocasión, para que puedas pasar menos tiempo sobrepensando y más tiempo creando contenido que resuene con tu público objetivo. Para ayudarte a crear las mejores descripciones de TikTok, hablamos con Lexi Triforo, una social media manager independiente, que compartió sus consejos de experta tras más de 5 años administrando cuentas de TikTok. Puntos claves Usa de 3 a 5 hashtags específicos para mayor alcance: Incorpora de 3 a 5 hashtags relevantes y específicos de tu nicho en cada descripción de TikTok para mejorar la descubribilidad sin saturar a los espectadores. Utiliza Creator Search Insights de TikTok para identificar hashtags en tendencia, asegurándote de que tu contenido se alinee con temas actuales para aumentar la visibilidad en la página Para Ti (FYP). Crea descripciones atractivas y relevantes: Elabora descripciones cortas y creativas usando formatos como POV, preguntas que inviten a comentarios o frases ingeniosas que se relacionen directamente con el contenido del... --- ### 34 estadísticas de Facebook que todo experto en marketing necesita en 2025 > Conoce las estadísticas de Facebook esenciales para elaborar una estrategia inteligente y crear informes, presentaciones y mucho más. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/es/estadisticas-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_342958 - Network: Facebook Para desarrollar (o actualizar) una estrategia de marketing exitosa en Facebook, es necesario comprender qué está ocurriendo en la mayor red social del mundo en estos momentos. Esta recopilación de datos demográficos, parámetros de referencia, información sobre uso y estadísticas de marketing de Facebook para 2025 es una excelente ayuda para que aproveches al máximo esta plataforma que llega a miles de millones de personas en todo el mundo. Para empezar, he aquí algunas tendencias que observamos en los datos: Lo que nos dicen estas estadísticas Con más de 3000 millones de usuarios activos mensuales, Facebook sigue siendo la red social más utilizada. Sin embargo, la interacción es relativamente baja, lo que significa que las marcas deben centrarse en formatos de contenido que fomenten la interacción, como los Reels, los álbumes y los Grupos, en lugar de depender únicamente de las publicaciones en el Feed. Aunque el público de Facebook es ligeramente mayor, los Millennials y los adultos jóvenes (18-29 años) siguen siendo muy activos en la plataforma. Sin embargo, interactúan más a través de Marketplace, Grupos y Reels que con las tradicionales actualizaciones de estado o publicaciones de enlaces. Mientras tanto, el uso por parte de los adolescentes ha disminuido significativamente. Facebook sigue siendo una plataforma impulsada por las relaciones, en la que los usuarios conectan principalmente con amigos, familiares y comunidades con intereses compartidos. Las marcas que se centran en el comercio social, aprovechando el Marketplace y la orientación personalizada de los anuncios, pueden obtener el mayor retorno... --- ### Social media competitor analysis: Free template for 2025 > A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/competitive-analysis-on-social-media/ - Categories: Strategy - Tags: Social media analytics, Template - Tags: English - : pll_wpml_343481 Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step process: find your true competitors using relevant keywords and social searches, gather intel on their social presence and engagement, run a SWOT analysis to benchmark performance, and set up ongoing monitoring to stay ahead. Track metrics like follower growth, engagement rates, hashtag use, and post frequency to benchmark your performance and uncover specific areas where you can improve or differentiate your brand. How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats. This guide will teach you how to analyze — and learn from — competitor performance. We'll also list the best social media competitive analysis tools and give you a free template to help you get started. More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps: https://youtu. be/kDvR2jRYYA4? si=hLsbbUjVI-TFR5qw What is a social media competitor analysis? A social media competitor analysis is an analysis of your competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking... --- ### Comment créer une chaîne YouTube pour développer votre marque et gagner de l'argent > Prêt à exploiter tout le pouvoir des vidéos courtes (ou longues) ? Découvrez comment créer une chaîne YouTube et lancer votre propre compte. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://blog.hootsuite.com/fr/comment-creer-une-chaine-youtube/ - Categories: Stratégie - Tags: Marketing des réseaux sociaux, Stratégie de réseaux sociaux, Vidéo - Tags: Français - : pll_wpml_340683 - Network: YouTube Une vidéo YouTube tourne en arrière-plan pendant que vous lisez cet article ? On vous rassure, vous êtes loin d’être un cas isolé : les internautes regardent 1 milliard d’heures de contenu sur YouTube chaque jour (impressionnant, non ? ). Cela fait les choux gras des personnes qui ont compris comment créer une chaîne YouTube (et comment réussir sur la célèbre plateforme de vidéos). Avec des millions d'utilisateurs actifs et des possibilités infinies pour interagir avec un nouveau public, YouTube est peut-être la nouvelle plateforme dont votre marque a besoin. Heureusement, créer une chaîne YouTube n’est pas compliqué. Dans cet article, nous vous guiderons étape par étape. Évidemment, créer une chaîne YouTube qui cartonne est une autre paire de manches, mais ne vous inquiétez pas : nous avons pensé à ça aussi ! Alors n’attendez plus et poursuivez votre lecture ! Principaux enseignements Créer une chaîne YouTube est simple, mais la personnaliser est essentiel - En quelques étapes via un compte Google, vous pouvez créer une chaîne, mais c’est la personnalisation (bannière, description, URL, sections) qui permet de se démarquer et de bâtir la crédibilité de votre marque. La planification et l’analyse sont clés pour réussir sur YouTube - Grâce à des outils comme YouTube Studio ou Hootsuite, vous pouvez programmer vos publications, optimiser les moments de diffusion et analyser les performances de vos vidéos pour mieux répondre aux attentes de votre audience. Le SEO YouTube est incontournable pour gagner en visibilité - Utiliser les bons mots-clés dans les titres, descriptions, tags, et même dans la vidéo... --- ### 30 KI-Marketing-Tools, die euch 2025 zu Wachstum verhelfen > Roboter-Assistenz gebraucht? Diese 30 Top-KI-Marketing-Tools machen das Social Media Management (und das Marketing generell) so viel einfacher - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/de/ki-marketing-tools/ - Categories: Strategie - Tags: AI, Social-Media-Tools - Tags: Deutsch - : pll_wpml_3131138 Von „Deepseek“ zu „Manus“ in gefühlten 5 Minuten: immer neue AI-Tools drängen in den Markt. Künstliche Intelligenz ist und bleibt ein Top-Thema in den Medien, speziell im Marketing, aber auch in der Politik. Für die einen ein nützliches Werkzeug, für die anderen ein bisschen unheimlich, aber AI ist längst im Unternehmensalltag angekommen. So zählt der KI-Bundesverband bereits über 400 KI-Unternehmen als Mitglieder. Und selbst der „gute alte“ TÜV befasst sich mit der Technologie.   Eine gute Quelle für Informationen rund um die Digitalisierung und KI ist auch der Branchenverband Bitkom, den ihr u. a. auf Facebook findet. Fakt ist: AI-Tools haben die Art und Weise, wie wir arbeiten, längst verändert. Im Marketing entscheidet laut Salesforce State of Marketing Report der Einsatz von KI über die Performance und gilt als Erfolgsfaktor, gerade in Deutschland, wo man in puncto Digitalisierung noch deutlichen Aufholbedarf hat. Neu auf den Plan treten autonome KI-Agenten, die — wenn entsprechend trainiert — uns selbstständig bei spezifischeren und komplexeren Aufgaben helfen können. Für alle, die das genauer wissen wollen: Das Mediennetzwerk Bayern hat ein Glossar über AI-Agents zusammengestellt.   Die Praxis zeigt, dass KI im Unternehmen willkommen ist. So haben auch die von uns befragten Marketingfachleute KI in ihr Content-Team aufgenommen und nutzen diese auch als Sparringspartner, wenn es um Strategieentwicklung geht. Im Bereich Social Media sind KI-Marketing-Tools bereits gesetzt und ständig kommen neue hinzu. Warum das für euch gut ist? Sie helfen uns, unsere Arbeit besser zu machen! Umsetzbare Erkenntnisse Überlegt, wofür ihr KI-Marketing-Tools einsetzen wollt und... --- ### 13 best social listening tools for brands [free + paid] > Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. - Published: 2025-05-13 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-listening-tools/ - Categories: Strategy - Tags: Social listening, Social media tools - Tags: English - : pll_wpml_3129840 Social listening tools are software platforms that track mentions of your brand, competitors, and keywords across social media and the web. They help marketers monitor conversations in real time, analyze sentiment, and uncover trends — all in one dashboard. In this post, we compare 13 of the best social listening tools to help you find the right one for your team, goals, and budget. What social listening tools can do for your brand Social listening tools track conversations across social media, blogs, forums, and the web, helping you understand what people really think about your brand, competitors, and industry. They’re used for everything from sentiment analysis and trend detection to campaign measurement and crisis management. Psst: Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands. Below, you’ll find a side-by-side comparison of the top platforms — including features, data access, and pricing — to help you find the best fit. Key takeaways Use social listening tools to inform strategy, not just track mentions. Go beyond monitoring brand keywords to uncover audience sentiment, competitive intel, and market trends in real time. Choose a tool that fits your goals, team size, and data needs. Whether you need a free starter tool or an enterprise platform, compare sentiment analysis, real-time alerts, and historical data access before committing. Connect listening insights to measurable business impact. Track share of voice, engagement, and sentiment over time to shape messaging,... --- ### 72 plantillas hermosas para crear Historias de Instagram (+tips sobre cómo usarlas) > Una colección de plantillas para crear Historias de Instagram para que tu contenido sea muy lindo y llamativo, incluso si no eres diseñador. - Published: 2025-05-12 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/es/plantillas-gratuitas-para-historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Plantilla - Tags: Español - : pll_wpml_354724 - Network: Instagram ¿Quieres que las Historias de Instagram de tu empresa luzcan siempre limpias, elegantes y llenas de estilo? Las plantillas para Historias de Instagram son una excelente opción para lograrlo.   La verdad es que probablemente muchas de tus marcas favoritas ya los usan. Y no es de extrañar que quieran que sus Historias se vean bien: después de todo, cada día interactúan 500 millones de personas con las Historias de Instagram y el 58% de los usuarios dice que su interés por una marca o producto aumentó después de verla en una Historia. Así que si aún no usas este recurso de Instagram para sobresalir, te estás perdiendo de una gran oportunidad.   En este artículo te mostraremos cómo usar plantillas para las Historias de Instagram para sorprender a tu audiencia con tu mejor contenido. Además, hemos incluido un set de 72 plantillas personalizables que mejorarán la apariencia de tus historias al instante. ¿Por qué usar plantillas para tus Historias de Instagram? Aunque las Historias desaparezcan después de 24 horas, pueden tener muchísimas visualizaciones en ese breve lapso de tiempo, como bien lo sabemos gracias a las estadísticas de las Historias de Instagram.   Además, si quieres que tu contenido se quede visible por tiempo indefinido en tus Historias destacadas, con mayor razón deben verse bien, ¿cierto?   Pero más allá de eso, hay muchas otras razones para usar plantillas para tus Historias de Instagram. Mantener un look profesional  Aunque las Historias de Instagram son famosas principalmente por su estética... --- ### Influencer marketing: Advanced strategies to maximize ROI in 2025 > If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. - Published: 2025-05-12 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-marketing/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_2226803 https://youtu. be/6dagvKdGBvo No time to read? Check out the audio version of this post. Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing success. Influencer marketing has evolved into a $24-billion industry, with brands of all sizes scrambling to get their products into the hands (and feeds) of content creators. But here's the catch: while every social media manager dreams of partnering with the next big creator, few are doing it effectively. Successful influencer marketing in 2025 isn't spending big on a verified account and hoping for the best. It’s about strategy, authenticity, and mastering the art of measuring ROI. Key takeaways Influencer marketing is a rapidly growing market, with Statista projecting it will reach $32. 55 billion globally by the end of 2025, doubling its 2021 value. Choose the right influencer type, from nano to mega, based on your campaign goals to maximize ROI through targeted reach and authentic engagement. Avoid pitfalls by aligning your influencer collaborations with your audience’s core values and expectations. Define clear campaign goals and track key performance indicators, such as conversions and engagement rates, to ensure measurable success and a strong return on investment. Embrace emerging trends, such as AI influencers and LinkedIn thought leaders, to keep your strategy innovative and relevant in 2025. What is influencer marketing? Influencer marketing is a social media strategy where brands partner with content creators to promote their business to the creator’s engaged audience.... --- ### How the TikTok algorithm ranks content in 2025 + tips for visibility > Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://blog.hootsuite.com/tiktok-algorithm/ - Categories: Strategy - Tags: Content creation, Social media algorithm, Social media strategy - Tags: English - : pll_wpml_2226912 - Network: TikTok https://youtu. be/k563mhUvg3k No time to read? Check out the audio version of this post. TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e. g. , #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025 Report identified micro-virality as an important trend in which brands focus on gaining visibility and traction within their core community. This aligns well with the TikTok algorithm, which is all about building communities of people clustered around shared interests and passions. When you understand both the TikTok algorithm and your own audience, you’re well set up to create content that resonates, gains traction, and leads to real business results. What is the TikTok algorithm? The TikTok algorithm is a proprietary ranking system that determines which TikTok videos to recommend to each user. No two... --- ### Me gusta en Instagram: Por qué son importantes y cómo conseguir más en 2025 > Veas o no los Me gusta en Instagram, son clave para el algoritmo. Ayudan a que te vean más. Aquí te contamos cómo conseguir más. - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://blog.hootsuite.com/es/mas-gusta-en-instagram/ - Categories: Estrategia - Tags: Interacción en redes sociales - Tags: Español - : pll_wpml_342442 - Network: Instagram Los Me gusta en Instagram (o likes en Instagram) son una de las tres señales principales que el algoritmo de Instagram usa para promover o entorpecer el alcance de tus publicaciones. En pocas palabras, más Me gusta = más alcance. Pero, ¿deberías comprar likes en Instagram? ¿Importa si los ocultas o no? ¿Cómo ayudan los Me gusta a hacer crecer tu cuenta de Instagram? ¿Importan los hashtags populares? Todas las respuestas y cómo conseguir más Me gusta en Instagram a continuación. Conclusiones clave Los Me gusta en Instagram siguen siendo importantes. Son uno de los tres factores principales que el algoritmo de Instagram usa para decidir la repercusión de tus publicaciones. Más Me gusta = más alcance. No compres likes en Instagram (en serio, no lo hagas). El algoritmo de Instagram puede detectar interacciones falsas, y las cuentas marcadas por actividad fraudulenta podrían no recuperarse del todo. Mejor, concéntrate en estrategias de interacción real. ¿Formas fáciles de conseguir más Me gusta? Comparte publicaciones en historias, colabora con creadores, usa publicaciones colaborativas y monitoriza el rendimiento para ver qué funciona (y luego, aumenta la cantidad). ¿Los Me gusta en Instagram siguen siendo una métrica importante? Cuando tu publicación o reel recibe Me gusta, Instagram se da cuenta de dos cosas: 1) a las personas les gusta este contenido (es decir, "Deberíamos mostrárselo a más personas") 2) a qué tipo de personas les gusta (es decir, "A quién deberíamos mostrárselo") Instagram toma esa información, junto con otros factores de posicionamiento, y la... --- ### 34 données démographiques de Facebook à connaître absolument en 2025 > Utilisez les données démographiques de Facebook et ses 3 milliards d’utilisateurs actifs pour créer une stratégie adaptée à la plateforme. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/fr/27-donnees-demographiques-facebook/ - Categories: Stratégie - Tags: Analytique, Facebook - Tags: Français - : pll_wpml_341981 - Network: Facebook - Topic: Analytique Avec un peu plus de 3 milliards d’utilisateurs actifs mensuels, Facebook reste le plus grand réseau social au monde. Mais que savons-nous vraiment des personnes qui se cachent derrière ce chiffre impressionnant ? Avez-vous déjà étudié les données démographiques de Facebook ? Pour vous aider à mieux vous y retrouver, nous avons discuté avec trois experts des réseaux sociaux qui nous ont confié leurs meilleurs conseils pour exploiter ces statistiques Facebook et élaborer une stratégie éclairée. Une stratégie de marketing digital réussie sur Facebook commence par la compréhension du profil démographique des utilisateurs de la plateforme. Maintenant que les choses sont dites, plongeons dans le vif du sujet et examinons les statistiques Facebook et les données démographiques les plus importantes à connaître cette année. Principaux Enseignements Ciblez les tranches d’âge dominantes sur Facebook pour adapter le ton et le format de vos contenus. Les 25-34 ans représentent le cœur de l’audience ; privilégiez un contenu informatif et fiable pour ce groupe. Intégrez les données géographiques pour personnaliser vos campagnes et répondre aux attentes locales. Comprendre d’où viennent vos utilisateurs permet d’ajuster le contenu, la langue et les options techniques. Concevez des formats mobiles engageants en fonction des habitudes d’utilisation de l’application. La majorité des utilisateurs accède à Facebook sur mobile ; adaptez la longueur, le visuel et le message en conséquence. Utilisez les statistiques démographiques pour optimiser le ciblage de vos publicités Facebook. Les meilleurs CTR, CPC et CVR varient selon les secteurs ; exploitez ces données pour maximiser l’efficacité de vos... --- ### 12 social media dashboards for reporting, listening, and more > Here are the 12 social media dashboards you need to easily track your performance across channels and get insights on how to grow faster. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/social-media-dashboard/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_3115350 - Network: Hootsuite Key takeaways A social media dashboard brings all your performance metrics into one place, making it way easier to track, analyze, and report on everything from engagement to ROI — across platforms and over time. There’s a dashboard for every goal, whether you want to grow awareness, boost conversions, track employee advocacy, or keep leadership up to date. Just pick the right template and focus on the metrics that matter most to your strategy. Whether you build one from scratch or use a pre-made template, the key to a great dashboard is customization. Focus on the specific goals, platforms, and metrics that matter most to your team so you can take action fast and share results clearly. Social media dashboards help you manage and measure social media performance across all your platforms in one place. From gathering a quick snapshot of likes, comments, and engagement KPIs to advanced campaign performance, social media dashboards highlight key results and make reporting on your success easier and faster. Social media dashboards help you: Create reports in a few clicks: Effortlessly switch between social media dashboards to export all the data and visualizations you need for presentations and reports in minutes, not hours. Make decisions faster: Instantly know what’s working (and what’s not) with AI-enhanced insights, so you can pivot your social media strategy when needed. Tell the complete story: View performance in context with historical data, track progress toward business goals over time, and have the data you need to show progress and... --- ### Nutzergenerierter Content (UGC): Was ist das + warum ist es wichtig? > Nutzergenerierter Content (UGC) — ob Texte, Videos, Bilder oder Reviews — wird von Personen und nicht von Marken erstellt. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://blog.hootsuite.com/de/nutzergenerierte-inhalte-fuer-social-media-wettbewerbe-einsetzen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222624 Ihr habt ein cooles neues Outfit, das ihr der Welt zeigen wollt? Wahrscheinlich macht ihr ein Foto davon und postet es in euren Social-Media-Netzwerken. Möglicherweise habt ihr gerade ein schickes neues Produkt erhalten und möchtet ein Unboxing-Video auf eurem YouTube-Kanal veröffentlichen. Ob es euch bewusst ist oder nicht, beides sind Beispiele für nutzergenerierten Content (User Generated Content, UGC). Laut OMR gilt UGC als digital aufgefrischte Guerilla-Marketing-Taktik für Social Media und als ein Top-Trend für 2025. Nutzer tragen zur Bekanntheit einer Marke bei, indem sie Marken-Content durch eigens generierte Inhalte boosten. Ihr wollt es genau wissen? Kein Problem, wir helfen gerne weiter. Umsetzbare Erkenntnisse Nutzergenerierter Content (UGC) ist eine kostengünstige Taktik, um eure Marke ins Gespräch zu bringen, indem ihr eure Fans und Follower in den Diskurs einbindet. Aber es erfordert Feingefühl und ist kein Freibrief für plumpe Verkaufe oder gar vorgetäuschten UGC-Content! Packt eure UGC-Vorhaben strategisch an. Bevor ihr loslegt und Nutzer motiviert über euch zu posten, solltet ihr diese Taktik in eure Social-Media-Marketingstrategie integrieren und entsprechende Ziele definieren, um Erfolge nachweisen zu können. Behandelt potenzielle UGC-Creators mit Wertschätzung und gebt zurück, was ihr (oft kostenlos) von diesen super-motivierten Marken-Fans bekommt. Tagged ihre Beiträge auf euren Markenseiten, Websites, Review-Pages, etc. Berücksichtigt das Urheberrecht und gebt Credits wo immer ihr könnt. Und jetzt steigen wir ein! In diesem Beitrag erfahrt ihr, was nutzergenerierter Content ist, und noch einiges mehr. Wir erläutern: die Vorteile der Nutzung von UGC in euren Kampagnen wie große und kleine Marken UGC einsetzen praktische Tipps, mit denen... --- ### Promoción por parte de los empleados: Cómo funciona y cómo empezar > La promoción por parte de los empleados puede ayudar a aumentar el conocimiento de tu marca y la confianza en ella. Aquí lo que necesitas saber. - Published: 2025-05-05 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/es/el-poder-de-los-embajadores-de-marca/ - Categories: Estrategia - Tags: Employee advocacy - Tags: Español - : pll_wpml_337270 Si no estás utilizando la promoción por parte de los empleados, podrías estar perdiendo mucho alcance potencial. ¿Por qué? Tus empleados son uno de tus mayores activos potenciales de marketing. Se trata de posibles influencers y embajadores de marca, que ya están en las redes sociales y que han estado frente a ti todo el tiempo. Sigue leyendo para aprender todo lo que necesitas saber para poner en marcha tu propio programa de promoción. Puntos clave La promoción por parte de los empleados es cuando los trabajadores comparten el contenido de su empresa en sus cuentas personales de redes sociales, amplificando el alcance y la credibilidad de la marca. Los programas de promoción convierten a los empleados en embajadores de la marca, creando una mayor visibilidad, confianza e interacción por parte de nuevos públicos. Las mejores prácticas incluyen crear una cultura positiva en el lugar de trabajo, establecer objetivos claros y recompensar a los empleados por su participación en el programa de promoción. ¿Qué es la promoción por parte de los empleados? Es cuando los empleados comparten los contenidos o valores de su empresa en sus cuentas personales de las redes sociales para dar a conocer la marca y generar confianza. El contenido de promoción puede incluir de todo, desde publicaciones de empleo a artículos de blog, pasando por recursos del sector o lanzamientos de nuevos productos. Fuente: Javier Aceves en LinkedIn Sin embargo, la promoción también puede producirse a través de contenidos originales en las redes sociales. Así es:... --- ### Influencer marketing campaigns: 8 examples that drive real results > Explore 8 real-world influencer marketing campaigns—plus practical tips, examples, and strategies to help your next collab drive real results. - Published: 2025-05-01 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-marketing-campaigns/ - Categories: Strategy - Tags: Influencer marketing, Social media advertising - Tags: English Influencer marketing campaigns are a multi-billion-dollar business, and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creator’s voice and the brand’s goals, and offer real value to the audience. From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. So what does that look like in action? In this post, we’ll break down real-world examples of influencer marketing campaigns that don’t just look good on social — they drive serious results. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting. There’s more than one way to partner with a creator. From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Authenticity wins across all platforms. Today’s social media audiences—especially Gen Z—respond best to influencer content that feels personal, imperfect, and aligned with the creator’s usual voice. Successful influencer marketing is measurable. The most effective campaigns prioritize real-time optimization, audience resonance, and creative freedom—while tracking metrics that matter. You don’t need a massive budget to see big results. Whether you work with micro-influencers, tap into UGC, or use affiliate models, thoughtful partnerships can drive engagement, conversions, and... --- ### Instagram likes: Why they matter, and how to get more in 2025 > Whether or not you can see Instagram likes, they're an important signal for the Instagram algorithm. Likes can help your posts get seen — here's how to get more of them. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/instagram-likes/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_342442 - Network: Instagram https://youtu. be/YPAfI3lJ97w No time to read? Check out the audio version of this post. Instagram likes are one of the top three signals the Instagram algorithm uses to promote or hinder your post’s reach. Put simply, more likes = more reach. But should you buy Instagram likes? Does it matter if you hide likes or not? How do likes help grow your Instagram account? Do popular hashtags matter? We've got all the answers, plus how to get more likes on Instagram. Key takeaways Instagram likes are still a big deal. They’re one of the top three factors Instagram’s algorithm uses to decide how far your post will go. More likes = more reach. Don’t buy Instagram likes (seriously, don’t). Instagram’s algorithm can spot fake engagement, and accounts flagged for scammy activity may never fully recover. Focus on real engagement strategies instead. Easy ways to get more likes? Share posts to Stories, work with creators, use Collab posts, and track performance to see what works (then, do more of it). Are Instagram likes still an important metric? When your post or Reel receives likes, it signals to Instagram two things: 1) people like this content (a. k. a. “We should show it to more people. ”) 2) which types of people like it (a. k. a. “Who we should show it to. ”) Instagram takes that information, along with other ranking factors, and uses it to expand the reach of your post. Adam Mosseri explains why Instagram likes matter in 2025... --- ### Social media marketing for small business: Tactical 2025 guide > Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_336753 Key takeaways Social media marketing is one of the most cost-effective ways for small businesses to build brand awareness, connect with the right audience, and drive real results — even without a big budget. You can start with organic content and gradually add paid strategies like ads or creator partnerships as your business grows. A smart strategy starts with clear goals, a solid understanding of your audience, and a focus on the platforms that make the most sense for your brand. Use tools like social listening and analytics to fine-tune what works, rather than chasing trends or trying to “go viral. ” You don’t need a massive team or fancy tools to succeed — just consistency, creativity, and a little help from free resources. Social media marketing is a valuable way for small and medium-sized businesses (SMBs) to connect with new customers and audiences, increase brand awareness, and even drive e-commerce sales, all at very little cost. More than half (51%) of global consumers discovered a new brand or product on social media in the last six months. And a TikTok-commissioned survey found that 45% of the SMBs that use the platform attribute “a meaningful portion of their business’ success and/or growth” to the platform. Small businesses can get started with social media marketing without any investment other than their time. As you learn what works for your brand, you can make incremental investments to expand your social marketing capabilities. You might incorporate tools to increase efficiency, ads that target... --- ### Carousel ads explained: Specs, strategies, and examples > Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/carousel-ads/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3120861 Key takeaways Carousel ads are great for engagement. They consistently outperform static formats across platforms by blending storytelling, interactivity, and extra space for rich content. That makes them a smart choice for driving clicks, conversions, and brand connection. Strategic design = stronger results. The best carousel ads aren’t just a collection of cards—they tell a story, invite interaction, and align tightly with specific goals. From CTA placement to card sequencing, thoughtful choices make all the difference. Test everything (seriously). From the number of cards to copy, CTAs, and even auto-ordering, every element of a carousel ad is a testing opportunity. Lean into experimentation to uncover what resonates best with your audience and makes your budget go further. Carousel ads combine multiple images and/or videos in a single ad on social media. Organically, carousels outperform other content types for engagement on almost every platform. Carousel ads give brands the chance to carry that performance through to a paid social strategy. The carousel ad format is visually engaging and encourages interactivity. It’s also an excellent type for brand storytelling if you use the building blocks of the ad to walk viewers through a product, process, or concept. Perhaps that’s why a recent survey of social media users found that banner or carousel ads were their preferred social ad format. Benefits of carousel ads across networks Across platforms, carousel ads are known for higher engagement, click through, and conversion rates than other ad types. Once users take the time to engage with the... --- ### Comment créer et gérer plusieurs comptes Instagram (sans y laisser sa santé) > Gérer plusieurs comptes Instagram est souvent un véritable parcours du combattant. Voici quelques conseils pour vous simplifier la vie. - Published: 2025-04-30 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_339525 - Network: Instagram Qu’il s’agisse de proposer des lignes de produits dédiées ou de cibler des segments de clientèle spécifiques, les marques ont de nombreuses raisons de créer plusieurs comptes Instagram (et surtout de les gérer efficacement, bien entendu ! ). Principaux points à retenir Les marques créent parfois plusieurs comptes Instagram pour promouvoir des gammes de produits spécifiques, cibler des audiences régionales, améliorer leur image de marque en tant qu’employeur ou effectuer une distinction claire entre leurs identités personnelle et professionnelle. Pour gérer plusieurs comptes sans vous compliquer la vie, définissez des objectifs clairs pour chaque compte et établissez une identité visuelle et un ton distincts (à l’aide de phrases telles que « nous sommes ___, mais pas ___ »). Pour gagner en efficacité, pensez à regrouper la création et la planification de contenu. Des outils tels que Hootsuite peuvent vous aider à optimiser la planification, l’analyse et la gestion de l’engagement sur vos différents comptes. Les responsables de réseaux sociaux expérimentés recommandent d’utiliser un compte provisoire pour tester les publications, en gardant à portée de main les FAQ et les hashtags les plus importants, et en mettant en place une authentification à deux facteurs. Une batterie externe et des projets bien organisés permettent également de réduire le stress lié à la gestion quotidienne de plusieurs comptes Insta. Pourquoi les marques créent-elles plusieurs comptes Instagram ? Aujourd’hui, de nombreuses marques choisissent de créer et gérer plusieurs comptes Instagram pour renforcer leur présence en ligne. Cette stratégie leur permet de mieux segmenter leur audience, d’adapter leur... --- ### Experiment: Do third-party tools hurt Instagram performance? > Does posting your Instagram content through a third-party tool hurt your engagement or reach? We tested it! (P.S. The answer is no.) - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/experiment-third-party-scheduling-instagram/ - Categories: Experiments - Tags: Experiments, Social media engagement, Social media strategy - Tags: English - Network: Instagram For social media managers, it's the ultimate urban legend, passed down through whispers and unverified Reddit posts: Using third-party scheduling tools can tank your social engagement. Is a chill running down your spine, or is it just me? It's easy to see how a rumor like this could spread. After spending hours perfecting your content calendar and scheduling everything through a tool like Hootsuite, when you notice a post underperforming, it's only natural to wonder, "Is it my content, or the scheduling tool's fault? " But is this social media urban legend actually true, or is it just another conspiracy theory, like shadowbanning? Only one way to find out: it's time to put this theory to the scientific test. Does using third-party scheduling tools actually hurt your performance on platforms like Instagram? We're about to find out. Hypothesis Instagram posts scheduled through third-party tools will have lower reach and engagement than posts scheduled natively Okay, this isn't necessarily our hypothesis, but it's what the internet has claimed, unsubstantiated, for years. We're big fans of the convenience of social media management tools like the Hootsuite dashboard, so the rumor has been rough to hear. And look, maybe it's not very scientific to admit, but we really hope it's not true. The theory goes like this: Instagram (and other social media platforms) can tell when you're posting through a third-party app and will punish you for not using their native tools by limiting how many people see your content, essentially burying it... --- ### Wie tickt der LinkedIn-Algorithmus? Update 2025 > Wenn ihr euch auf LinkedIn mit eurer Zielgruppe kurzschließen wollt, müsst ihr zunächst verstehen, wie der LinkedIn-Algorithmus funktioniert. - Published: 2025-04-29 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/de/wie-der-linkedin-algorithmus-funktioniert/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354064 Der LinkedIn-Algorithmus funktioniert etwas anders als die Algorithmen der meisten anderen sozialen Plattformen — er ist speziell darauf ausgelegt, die virale Verbreitung von Content zu verhindern. Ja, ihr habt richtig gelesen. Der LinkedIn-Algorithmus ist so konzipiert, dass er die Feeds der Nutzer nur mit den relevantesten professionellen Ratschlägen und Expertisen füllt, was ein vollkommen anderer Ansatz ist, als ihn beispielsweise TikTok verfolgt. Neue Updates des LinkedIn-Algorithmus zeigen, dass es wichtiger denn je ist, sich auf das eigene Expertenwissen zu konzentrieren und mit der eigenen Community zu interagieren. Hier erfahrt ihr, was ihr wissen müsst, damit der Algorithmus im Jahr 2025 für euch arbeitet. Umsetzbare Erkenntnisse Konzentriert euch auf euer Fachwissen. Der LinkedIn-Algorithmus ignoriert Click-Baiting und belohnt Expertise. Arbeitet am Engagement. LinkedIn-Posts, die hohes Engagement zeigen, werden öfter angezeigt, als solche, die in diesem Punkt schwächeln. Nutzt Content-Arten, die am besten performen. Checkt die LinkedIn-Best-Practices (mehr dazu später) und richtet eure Inhalte daran aus. Optimiert euren Content für den LinkedIn-Algorithmus. Vom perfekten Teaser über adäquate Hashtags bis zu den besten Posting-Zeiten und Employee Advocacy: berücksichtigt, was der Algorithmus gerne sieht. Was ist der LinkedIn-Algorithmus? Der LinkedIn-Algorithmus ist ein Empfehlungssystem, das die Beiträge auswählt, die jeder Nutzer in seinem Feed sieht. Die Themen, Leute und Arten von Posts, mit denen sich eine Person am ehesten beschäftigt, bestimmen, wie ihr LinkedIn-Feed aussehen wird. LinkedIn verzeichnet weltweit über eine Milliarde Mitglieder (Tendenz steigend). In den DACH-Ländern hat die Plattform Stand April 2025 über 26 Millionen Mitglieder und wächst auch hier kontinuierlich. Der Algorithmus verarbeitet... --- ### 51 LinkedIn statistics to shape your social strategy > If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/linkedin-statistics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343403 - Network: LinkedIn LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn's impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let's look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. General LinkedIn statistics Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know. 1. LinkedIn turns 23 years old in 2025 LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the initial version in his living room. Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. 2. LinkedIn has 38 offices and more than 18,500 employees LinkedIn maintains a global presence, with more than 18,500 full-time employees working out of offices around the world. 3. LinkedIn offices are present in 38 cities worldwide LinkedIn offices are located in more than 38 cities worldwide, including 11 in the United States. 4. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. Source: LinkedIn 5. LinkedIn made more than $16 billion during the 2024 fiscal year In Q4 of FY2024,... --- ### How to schedule LinkedIn posts: A quick and simple guide > Learn how to schedule LinkedIn posts, and free up more time in your day to focus on creating engaging content. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/schedule-linkedin-posts/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_2773397 - Network: LinkedIn Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there are a couple of ways to go about it. Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. Key takeaways Scheduling LinkedIn posts helps you stay consistent and reach your audience at the right time without daily manual effort. You can schedule posts directly via LinkedIn or use third-party tools like Hootsuite for more advanced features, like bulk scheduling, cross-platform analytics, and managing multiple accounts. Best practices include posting at optimal times for engagement and keeping your scheduled content flexible in case you need to pause or adjust it. How to schedule LinkedIn posts Don't feel like reading? Check out our video about the best way to schedule LinkedIn posts to your company page OR your personal profile: How to schedule posts on LinkedIn To schedule a post on LinkedIn, follow these steps: Step 1. Sign in to your LinkedIn account and start creating a post Type out your broem, add hashtags, include a photo or link... you know the drill. Create a post the same way you normally would. Step 2. Click the clock icon in the bottom right corner of the post editor The scheduling icon is right next to the Post... --- ### How to schedule TikTok posts on mobile and desktop > Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/schedule-posts-for-tiktok/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_2774502 - Network: TikTok Want to plan your content ahead of time and have it go live when your audience is most active? Sounds like you need to learn how to schedule TikTok posts (yes, you can do it on mobile and desktop). A TikTok scheduler is perfect for anyone who wants to post content consistently but also has other things going on with their day or maybe even dares to dream about going on vacation occasionally. Luckily, there are a few tools you can use to get your content out there and seen by the people who matter most, even when you’re sipping a Mai Tai by the pool. So what are you waiting for? Read on to find out three different ways to schedule TikToks in 2025. Key Takeaways Scheduling TikTok posts helps you post consistently, especially during peak engagement times, and automates the process, saving you time. You can schedule TikTok posts via TikTok’s video scheduler or Hootsuite. Hootsuite offers more flexibility, like scheduling further in advance, and advanced features like cross-platform analytics. Best practices include optimizing post timing using analytics and maintaining authenticity with trending TikTok content. How to schedule TikTok posts up to 10 days in advance ... with TikTok’s Video Scheduler Looking for a free TikTok scheduler? We've got you covered. Step 1: Log in to TikTok on your desktop Currently, you can’t schedule TikTok posts via the TikTok mobile app. You’ll need to log in to your TikTok account via a web browser to do any scheduling.... --- ### How to schedule Instagram posts: 3 best ways for 2025 > Learning the best ways to schedule Instagram posts helps you save time so that you can focus on creating incredible content. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-schedule-instagram-posts/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_338895 - Network: Instagram The question here is why you should schedule Instagram posts. Scheduling social media content has tons of important benefits for creators, influencers, and social media managers. On the Instagram app, in particular, creating and scheduling your content in advance allows you to focus on the high-quality images and well-edited videos that thrive there. That's just one reason an Instagram scheduler can be a game-changer. It also allows you to work interrupted for the rest of your workday so you have a chance to tackle responsibilities like community engagement, reporting, analysis, and strategic planning. (And avoid getting up at 3 AM to post content when your international audience is most active. ) Since 38% of all social “teams” are actually just one person, scheduling posts is a critical way to get more out of the very limited number of hours in your day. Here, we break down how you can schedule posts, Stories, Threads, and even Reels – so you can plan and execute effective Instagram campaigns rather than wearing out your thumbs posting on the fly. Key takeaways Scheduling Instagram posts lets you save time and maintain consistent content, freeing you up for content creation and boosting engagement and content strategy. You can schedule posts directly through Instagram, Meta Business Suite, or Hootsuite, with Hootsuite offering multi-platform management and advanced Instagram scheduling tools. Best Instagram practices include scheduling during peak engagement times, reviewing analytics to optimize posts, and adjusting content schedules when needed. Can you schedule Instagram posts in advance? This... --- ### The best time to post on TikTok: Data for 2025 > The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/best-time-to-post-on-tiktok/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_2771428 - Network: TikTok When is the best time to post on TikTok? Does posting at a particular time or on a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates? We’ve done the research for you and collected data that answers these questions. Read on to find out when to post on TikTok to make sure your content gets picked up by the algorithm and reaches the right people... ... or, for a TL;DR version, find out how to pinpoint your unique best posting time in 4 minutes: https://www. youtube. com/watch? v=ldqxKXGjRFQ&t=1s Is there a best time to post on TikTok? Yes and no. TikTok does a great job of serving each user a highly personalized mix of content on the app’s main interface, the For You page. But usually, videos suggested on the For You page are no older than a couple of days. For best results, you’ll want to post to TikTok when your follower activity is high (aka when your audience is most likely to already be scrolling). Finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online. But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that pleases both the... --- ### Healthcare social media benchmarks: Q1 2025 research > These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/healthcare-social-media-benchmarks/ - Categories: Strategy - Tags: Healthcare, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3137707 How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer? It depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors (sorry). But social media benchmarks can help you get pretty close to a more concrete answer. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading for fresh benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Psst: Once you grab your benchmarks, head to our guide to using social media for healthcare marketing to find out how to action these insights. Best times to post on social media for healthcare Below, you'll find recommendations for the best times to post on Instagram, Facebook, and LinkedIn for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, 4 - 6 pm on Tuesdays and Fridays are among the best times for healthcare organizations to post on Facebook. Best time to post on Instagram According to our research, Tuesday and Friday... --- ### 8 employee advocacy tools to amplify your social media reach > Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/employee-advocacy-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English Thinking of starting an employee advocacy program? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brand’s social reach through their ready-made social networks. The question is, how will you manage it? I’ve done the whole share a link in Slack and hope people post it thing. There’s no oversight in the process or transparency in the outcomes. I’ve also used and trialed several employee advocacy tools, and the difference is night and day. These applications help get more employees excited about sharing content and make it really easy for everyone involved. They also help you tie your advocacy program directly to business outcomes, which your leadership team will love. Not all employee advocacy tools are the same. So, in this guide, I’ve reviewed eight popular options and organized them for the types of teams they’d work best for. I’ve also asked two experts for tips on getting the most out of your employee advocacy tool. Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer who’s worked with a variety of large and small brands. Best overall employee advocacy tool This is a great place to start if you’re looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Oh, and it doesn’t break the bank. 1. Hootsuite Amplify Having spent some time encouraging team members to share company messages, I can confidently say that employee advocacy... --- ### Instagram collab post: How to grow your reach and visibility > With an Instagram collab post, two users can share the same post in their own Feed or Reels. Find out how to create your own. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/instagram-collab-post/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2774825 - Network: Instagram Instagram Collab posts offer an effective way for brands to partner with other accounts and reach new audiences. It’s a mutually beneficial feature that allows collaborators to share a single post and earn visibility and engagement from each other’s audiences. This post covers everything you need to know to create an Instagram collab post, including step-by-step guides for setting up collabs, FAQs, and collaboration best practices. Plus, we interviewed a seasoned social expert from Booking. com to uncover the most up-to-date tips for using Instagram collaboration posts in 2025. Key Takeaways An Instagram Collab post is a feature that lets up to 5 accounts co-author a single post — it appears on all their profiles and reaches all their audiences. Co-authoring a post means it shows up on multiple feeds, helping you reach new users and grow your following. Collabs aren’t just for influencers, you can tag employees, sub-brands, or superfans. It’s a great way to build community and boost trust. Keep it real and relatable. Collabs let you show the more human side of your brand — less polished, more personal, and way more engaging. More of a watcher than a reader? Here’s a video that covers all the basics: https://www. youtube. com/watch? v=dcMez6lB0CY What is an Instagram Collab post? An Instagram collab post is a single post co-authored by two or more accounts (up to five total). Collab posts appear on the collaborator’s Instagram profile and in their feed. All co-authors can see a collab post’s performance metrics,... --- ### How to make money on YouTube: 11 ways to boost your income > If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time! - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-make-money-on-youtube/ - Categories: Strategy - Tags: Social commerce, Social video - Tags: English - : pll_wpml_2224479 - Network: YouTube Spoiler alert: You don’t need a massive audience to make money on YouTube. But you do need to have a strong POV and provide value if you want to draw in viewers (and revenue). YouTube users watch 1 billion hours of content every day. You have to give them a reason to watch your videos, engage, and even subscribe to your channel if you want to be able to monetize your content. Read on, and we’ll lay out 11 ways to earn income from your YouTube channel — whether you’re a brand or creator — complete with expert tips to maximize your revenue. How to make money on YouTube? 11 ways to cash in Here are the best ways to make money on YouTube, whether you’re a small business that wants to generate leads, a brand hoping to increase awareness, or a creator who wants to build an audience. 1. Join the YouTube Partner Program Who can make money from this tactic: Creators, brands, and businesses The YouTube Partner Program (YPP) is the platform’s ultimate monetization solution for creators (brands and businesses are eligible, too). In fact, YouTube has paid out over $70 billion to creators — more than any other platform. YouTube Partners have access to multiple income streams: not just video ads, but YouTube Premium subscription fees, and features that tap your loyal fans’ wallets directly like Super Chat, channel memberships, and the merchandise shelf (more on these later. ) Here are the eligibility requirements for YouTube’s Partner... --- ### Instagram Threads: Everything you need to know in 2025 > Threads is more than a Twitter alternative. Explore its latest features, from custom feeds to post-scheduling, and see if it’s right for you. - Published: 2025-04-29 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/instagram-threads/ - Categories: Strategy - Tags: English - : pll_wpml_2224729 - Network: Instagram Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as a Twitter (now X) alternative, Threads has grown past 300 million monthly active users as of December 2024. But what exactly is the Threads app, and how does it work? Should you use it instead of X? And is it worth adding to your social media strategy? In this guide, we’re breaking down everything you need to know about Threads — how it works, what’s new, and whether it’s the right platform for you. Whether you’re just checking it out for fun or looking to build an audience, now’s a great time to get started with Threads. Key Takeaways Threads is Meta’s fast-growing, text-first social platform designed for real-time conversation and community engagement. The app’s Instagram integration gives users a head start, allowing for a seamless setup, auto-following existing contacts, and easy cross-promotion to boost reach. Engagement thrives when you post at peak times, join conversations, and use visual or interactive tools, like polls and GIFs — even though Threads is text-based at its core. What is Instagram Threads? At its core, Threads is a text-based social media app built for real-time conversations and community engagement. The Threads app was originally positioned as an alternative to X (formerly Twitter), but it’s quickly become its own thing. Your Threads feed is made up of accounts you follow, suggested content from creators and topics the Threads algorithm... --- ### 14 (real) ways to get free YouTube subscribers fast in 2025 > Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_346275 - Network: YouTube If you want to grow your channel organically, getting free YouTube subscribers is critical. Subscribers come with benefits you can cash in on, such as qualifying for the YouTube Partner Program and earning ad revenue. But beyond making money on YouTube, subscribers bump up your play counts, watch time, and engagement. These are all important signals to the YouTube algorithm and an indication that something you’re doing is working. Find out how to get YouTube subscribers (for free! ) using legitimate strategies and expert-backed tips to grow your channel. How to get free subscribers on YouTube: 14 full-proof ways If you’re just starting out, look at our guide to creating a YouTube channel. You should have your channel’s basics in place before diving into the tips below. These practices are the best way to grow your YouTube channel with organic subscribers. But don’t tackle them all at once. Try one of these tips for each new video you post, or implement one or two a week. 1. Ask viewers to subscribe It doesn’t get much easier than this. Sometimes, your audience just needs to be reminded. Though, does asking for the subscription seem too salesy? It can be if you ask too soon or too often. But a quick reminder to subscribe at the end of your video makes it easier for fans to keep up with your work. Remember to demonstrate why your channel is worth subscribing to. Ask for the subscription only after you’ve provided new and useful... --- ### Twitter analytics 2025: The ultimate guide for marketers > Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/twitter-analytics-guide/ - Categories: Strategy - Tags: Social media analytics, Social media strategy, Template - Tags: English - : pll_wpml_344064 - Network: Twitter Twitter analytics tells you how your content is performing — what people see, what they click, and what they ignore. If you want to grow on X (formerly Twitter), this data is where you start. And it’s not just numbers. Twitter analytics helps you understand your audience, spot trends, and make smarter choices about what to post next. For Twitter marketers, creators, and social media managers, this kind of insight is essential. Without it, you’re making decisions in the dark. In this guide, you’ll learn how to check your Twitter analytics, which numbers actually matter, and how to use them to grow faster and post better content. What is X (formerly Twitter) analytics? Twitter analytics is a tool that tracks how your content performs on X. It shows key metrics like impressions, engagement rate, profile visits, and follower growth over time. Until recently, this data was free to access. Now, the full Twitter analytics dashboard is only available to X Premium (or X verified) on desktop. That means you'll need a paid account to see your complete analytics history. If you're using the X mobile app, you can still see limited analytics for individual posts — even without Premium. (We’ll show you how to do this later in this blog. ) Here’s what the full Twitter analytics dashboard looks like: How to check Twitter analytics: 2 methods There are two ways to view Twitter analytics: through the native analytics dashboard on X (available only to Premium users), or using a... --- ### Social media in healthcare: A regulation-friendly guide for 2025 > Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/social-media-healthcare/ - Categories: Strategy - Tags: Healthcare, Original research, Social media strategy - Tags: English - : pll_wpml_344417 The benefits of using social media in healthcare are tangible: 57% of people say a hospital’s social media presence “strongly influences” their choice of where to access healthcare, and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we've included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing. The benefits of social media in healthcare Build a positive brand image Healthcare organizations aren’t usually what most people associate with brands, like remembering a Coca-Cola commercial from their childhood. But brand recognition and perception is even more important for healthcare organizations because a provider-patient relationship centers around trust. Posts demonstrating your values go a long way toward building trust with both prospective patients and employees, like this Reel from St. Jude’s: View this post on Instagram A post shared by St. Jude Children’s Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your region’s population relatively inexpensively. For those in the B2B health space, social media is both a way to promote your products to healthcare organizations... --- ### Cómo gestionar varias cuentas de Instagram sin estrés > Gestionar varias cuentas de Instagram puede dar. ¿Y si publicas en la cuenta equivocada? Aquí te damos consejos para que nunca te pase. - Published: 2025-04-28 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/es/gestionar-varias-cuentas-de-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_339525 - Network: Instagram ¿Debes gestionar varias cuentas de Instagram? Si es así, sabes que puede ser un fastidio estar al tanto de todas ellas. Por no mencionar que, si utilizas la misma dirección de correo electrónico para todas tus cuentas, tienes que entrar y salir constantemente para cambiar entre ellas. ¿Y si te dijera que existe un truco de Instagram que te permite gestionar varias cuentas con un solo correo electrónico? ¡Es verdad! Sigue esta guía para descubrir todo lo que necesitas saber para administrar múltiples cuentas de Instagram –y cómo evitar publicar en la cuenta equivocada. Conclusiones clave Las razones para crear varias cuentas de Instagram para una misma marca incluyen promocionar líneas de productos específicas, dirigirse a audiencias regionales, mejorar la imagen de marca empleadora o equilibrar la identidad personal y empresarial. Para gestionar varias cuentas sin complicaciones, define objetivos claros para cada una y establece una voz e identidad visual distintivas (usando frases como "somos ___ pero no ___"). Organizar la creación y programación de contenido por lotes es esencial para la eficiencia, y herramientas como Hootsuite pueden ayudar a agilizar la planeación, el análisis y la gestión de la interacción en varias cuentas. Los expertos en marketing de redes sociales recomiendan usar una cuenta temporal para probar publicaciones, tener a la mano las preguntas frecuentes y las etiquetas, y asegurar que todas las cuentas estén protegidas con autenticación de dos factores. Las baterías recargables y los borradores bien organizados también hacen que la gestión diaria de varias cuentas de Instagram sea... --- ### Ideal length of social media posts: A guide for every platform > Your guide to the ideal length of social media posts for every network. Save time, effort, and get the most from your social media strategy. - Published: 2025-04-28 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/ideal-social-media-post-length/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_354699 You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. So we did it for you. (Please, hold your applause. ) This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement. If you want more likes, shares, video views, and comments (and what kind of monster doesn’t? ! ), it’s pivotal to nail the length of your message. Are you writing too much in your social media posts? Too little? Are your videos too long or not long enough? Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook X (formerly Twitter) Instagram TikTok LinkedIn Youtube Pinterest Snapchat TL;DR: Optimize the length of your content, and you’ll be more likely to engage and convert your audience. Let’s go. The ideal length of social media posts The ideal Facebook post length While you have enough space to craft a short novella on FB, the truth is, shorter posts usually receive more likes, comments, and shares. People like it when a message makes its point quickly and concisely. It’s satisfying. Organic posts length: 1 to 80 characters We scoured the World Wide Web for research, and the most recent study is from way back... --- ### Best time to post on social media: Q1 2025 update > The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries. - Published: 2025-04-27 - Modified: 2025-04-27 - URL: https://blog.hootsuite.com/best-time-to-post-on-social-media/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_3122092 Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post for maximum engagement. Overall best times to post on social media in 2025 Generally, the best time to post on social media in 2025 overall is 8:00 AM on Wednesdays. But every network has its own sweet spot. The best time to post on Facebook is 9 AM on Tuesdays. The best time to post on Instagram is 3 PM to 9 PM on Mondays. The best time to post on X (Twitter) is 9 AM to 11 AM on Wednesdays, Thursdays, and Fridays. The best time to post on LinkedIn is 4 AM to 6 AM on Tuesdays and Wednesdays. The best time to post on TikTok is 7 AM to 11 AM on Thursdays. The best time to post on Threads is 8:00 AM on Tuesdays. The best time to post on Pinterest is 12:00 PM on Fridays. Note: Time of day was localized across 118 countries where sample data came from, i. e. the stats and graphs featured in this post are accurate across time zones. If you're looking for industry-specific best days and times to post, check out our dedicated articles, where we dig into... --- ### Social media calendar: Free template + our team's real process > A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (and a free template!). - Published: 2025-04-24 - Modified: 2025-05-26 - URL: https://blog.hootsuite.com/social-media-calendar/ - Categories: Strategy - Tags: Content creation, Social media scheduling - Tags: English - : pll_wpml_66601 Hi! My name is Trish Riswick. I'm a Team Lead on our Social team here at Hootsuite, and I'm here to tell you exactly how to build a social media calendar that will support your goals and keep you organized. Our social media calendar is the backbone behind all the content marketing you see on Hootsuite’s channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created. I’d be lying if I said planning a content calendar for our audience of over nine million (! ! ! ) people across eight social media platforms is easy. But it’s important, and can even be fun. I’ll take you through how we plan our content calendar at Hootsuite and share some tips for success. Our process isn’t the only way to make a social calendar, but I hope seeing it inspires you to create one that works for you. PS: If you're just here for the free template, you can grab it here. No email required! Key Takeaways A social media calendar is your roadmap for planning and organizing all upcoming content, including post dates, times, hashtags, images, and links. It can take any format that works for your marketing team: a document, an Excel spreadsheet, or dashboard in your project management tool. A calendar brings structure to your content strategy, helps you stay aligned with larger marketing goals, and can draw your attention to content gaps.... --- ### Social media benchmarks for financial services: Q1 2025 update > These social media stats for financial services will help you understand how your results stack up against industry averages. - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://blog.hootsuite.com/social-media-benchmarks-for-financial-services/ - Categories: Strategy - Tags: Financial services, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3138151 If you're using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in. These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Read on for the most recent social media benchmarks and stats specific to the FinServ industry that will put your performance into perspective. In this post, we break down the most recent available data (collected in Q1 of 2025). Psst: Once you grab your benchmarks, head to our guide to using social media in financial services to find out how to action these insights. Best times to post on social media for financial services Below, you'll find recommendations for the best times to post on Facebook, Instagram, Instagram Reels, TikTok, LinkedIn, and X (formerly Twitter) for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, Monday mornings (8-9 am) and Tuesday nights (10... --- ### 2025 LinkedIn demographics: Key stats and what they mean > Here are the LinkedIn demographics that prove the network's power — and should guide your marketing strategy on the platform. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/linkedin-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343968 - Network: LinkedIn What the data tells us LinkedIn’s user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but there’s multigenerational appeal. While 25–34-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users aren’t far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. Demographics aren't one-size-fits-all, so dig into your own data. Public stats provide a solid benchmark, but the real magic happens when you combine those with your own LinkedIn Page and ad demographics to fine-tune both your organic and paid strategies. As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. Perhaps that’s why social marketers have more ROI confidence in LinkedIn than they do in any other social network. After all, 40% of LinkedIn visitors organically engage with a Business Page every week. The thing brands need to remember is that all social content has to appeal to people, not just to other brands. Updated LinkedIn demographics information can help you understand who’s using the platform right now so you can develop a content strategy that speaks to the right people. At the... --- ### Threads analytics: A no-stress guide for 2025 > Find out how to track Threads analytics and turn insights into actionable strategy (in as little as five minutes a day). - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/threads-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - Network: Instagram Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best — so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you're aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplification rate to help you tailor your strategy. Tools like Threads Insights and Hootsuite give you a fuller picture. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics is an umbrella term that describes the information, tools, and processes used to track, measure, and analyze performance on Meta’s Threads social platform. With 320 million monthly active users, Threads is still a relatively small social network. But it’s continuing to see significant growth, with 75 million new users joining in Q4 2024. Meta says more than a million new users are joining every day. Threads has started testing ads, but they’re not yet available to most brands. That means the only way to connect with your audience here is to understand who your audience is and what they want from your account on this particular platform. Three-quarters of Threads users follow at least one brand – the visibility and connection is there if you... --- ### Plaidoyer des employés : décuplez votre portée sur les médias sociaux > Boostez votre visibilité en ligne grâce au plaidoyer des employés (ou employee advocacy). Apprenez à bien le faire avec des exemples concrets - Published: 2025-04-23 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/fr/employee-advocacy/ - Categories: Stratégie - Tags: Promotion des employés - Tags: Français - : pll_wpml_337270 Les entreprises n’ayant pas encore adopté de programme de plaidoyer des employés se privent d’une visibilité organique sans précédent. Pourquoi cela ? Tout simplement parce que les employés sont l’une des plus grandes « ressources marketing » existantes et... qu’ils sont déjà actifs sur les réseaux sociaux ! Vous ne le saviez pas ? Pourtant, ces influenceurs et ambassadeurs potentiels sont sous votre nez depuis le début. Lisez la suite pour tout savoir sur la mise en place de votre propre plaidoyer des employés. Principaux points à retenir On parle de plaidoyer des employés (ou employee advocacy) lorsque ces derniers partagent le contenu de leur entreprise sur leurs comptes personnels de réseaux sociaux, renforçant ainsi la portée et la crédibilité de la marque. Les programmes de plaidoyer permettent aux employés de devenir des ambassadeurs de la marque, améliorant ainsi la visibilité de l’entreprise, renforçant la confiance avec le public et favorisant l’engagement de nouvelles audiences. Les bonnes pratiques consistent notamment à instaurer une culture d’entreprise positive, à fixer des objectifs clairs et à récompenser les employés qui participent au programme de plaidoyer. Qu’est-ce que le plaidoyer des employés ? Le plaidoyer des employés, également appelé employee advocacy, désigne le fait pour les employés de partager le contenu ou les valeurs de leur entreprise sur leurs comptes de réseaux sociaux personnels afin de renforcer la notoriété de la marque et d’instaurer un climat de confiance avec le public. Le contenu proprement dit du plaidoyer peut inclure toutes sortes de choses, des offres... --- ### Government social media benchmarks: Q1 2025 update > These social media stats for the government sector will help you understand how your results stack up against industry averages. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/government-social-media-benchmarks/ - Categories: Strategy - Tags: Government, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3138133 How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in. These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. In this post, we break down the most recent available data (collected in Q1 of 2025). Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. Best times to post on social media for government Below, you'll find recommendations for the best times to post on Instagram, Instagram Reels, Facebook, TikTok, LinkedIn, and X (formerly Twitter) for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Instagram According to our research, Instagram engagement is highest between 6 and 8 pm throughout the week for government organizations. Best time to post Instagram Reels Mid-day is generally the best time to post on LinkedIn in government.... --- ### Social media and government: 5 tips for citizen engagement > How local and federal government agencies use social media to engage residents, launch campaigns, communicate during crises — and more. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/social-media-government/ - Categories: Strategy - Tags: Government, Original research, Social media strategy - Tags: English - : pll_wpml_344592 Social media and the government go together like peanut butter and jelly. Why? Because social media is an excellent place to communicate with constituents, launch campaigns, and build awareness around initiatives — and it's an essential tool in crisis communications. At Hootsuite, we work with many levels of government and fully understand how social media has risen to play a significant role in the communications strategies of government bodies, politicians, and lawmakers worldwide. Read on to discover how all levels of government, from municipal to provincial to federal, can and should use social media. Key benefits of social media in government Engage with the public Whether you focus efforts on TikTok, Twitter, Facebook, or a different platform entirely, social media will always be a solid place to keep the general public informed and updated about important issues and engage with an audience on a deeper level. The Toronto Police Traffic Service Department, for example, hosts regular AMA (ask me anything) sessions on TikTok. A representative fields questions on everything from whether people in labor can run red lights (no, apparently! ) to the legality of after-market steering wheels. Communicating and engaging with constituents will help establish and build credibility and trust, as long as you don’t use social media to broadcast messages and actually engage with people who follow you. More on this later! If you’re serious about using social media to mobilize voters, check out Nextdoor, an app that local governments use to organize town halls, educate residents on... --- ### Social media in financial services: Tips, examples, and 2025 data > Is your financial services organization using social media effectively? If not, you’re losing business to your competitors. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/social-media-financial-services/ - Categories: Strategy - Tags: Financial services, Original research, Social media strategy - Tags: English - : pll_wpml_343139 Things are changing fast in financial services, from the rise of crypto to the growth of the fintech app category to the development of robo-advisors. As financial services becomes a more digital industry, social media marketing is becoming a more critical means of promotion in the space. Even if your organization leans more traditional, social media is a necessary channel to reach younger clients. And you need to be prepared for what’s coming. Gartner found 75% of financial services leaders expect significant changes in the industry by 2026. Here’s why (and how) to build a financial services social media strategy this year. 8 reasons to use social media in financial services 1. Reach new audiences Social media is where Gen Z goes in search of financial information. The oldest members of this age group are turning 25 this year. And they’re starting to hit major milestones that deserve financial advice. 70% of them are already saving for retirement. Nearly a quarter of 16-to-24-year-olds already use a financial services website or app every month. Ten percent of them already own some form of cryptocurrency. Even if you're not marketing to Gen Z, social media is an important channel for connecting with new clients. More than three-quarters (75. 4%) of internet users use social media for brand research. 2. Strengthen relationships Building relationships is a key use of social media for finance industry professionals. When it comes to money, everyone wants to deal with someone they know and trust. Nurturing prospects and... --- ### Facebook marketing in 2025: A VERY complete guide > Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. - Published: 2025-04-22 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/facebook-marketing/ - Categories: Strategy - Tags: Guide, Social media strategy - Tags: English - : pll_wpml_67130 - Network: Facebook Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales.   A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.   Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. With over three billion active monthly users, Facebook is still the world’s most-used social platform. And don’t let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. People ages 25-34 are Facebook’s largest audience, closely followed by those 18-24. Marketing on Facebook doesn’t have to cost a lot, either. Whether you’re just starting out with social media marketing or you’ve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. Specific types of Facebook marketing for businesses include: Organic Facebook post content (e. g. , text posts, photos, videos) Paid, or “boosted,” content (e. g,. text, photo, or video ads) Facebook Reels Facebook Stories Facebook Live video Facebook ad campaigns Facebook Groups Facebook Pages Facebook Messenger ads Facebook Messenger chatbots or auto-reply workflows Influencer... --- ### YouTube-Kanal bewerben: 43 clevere Wege für 2025 > Mehr Views und besserer ROI für eure YouTube-Strategie: Die effektivsten Wege, wie ihr 2025 euren YouTube-Kanal bewerben könnt. - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/de/youtube-kanal-bewerben/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_340445 - Network: YouTube Obwohl Plattformen für Kurzvideos wie TikTok und Reels in den letzten Jahren die Social-Media-Landschaft stark geprägt haben, gibt es nach wie vor eine Videoplattform, die alle anderen in den Schatten stellt: YouTube. Mit mehr als 2,5 Milliarden Nutzern weltweit ist YouTube die beliebteste Social-Media-Website in den USA und steht auf Platz 2 der beliebtesten Websites im Internet. Auch hierzulande ist die Social-Media-Plattform angesagt: 85,1 % der Deutschen nutzen YouTube.   Um das Potenzial der Plattform voll auszuschöpfen, müsst ihr wissen, wie ihr euren YouTube-Kanal bewerben könnt. Hier kommen einige unserer Lieblingstricks zur Optimierung eurer YouTube-Inhalte, damit neue Nutzer euren Kanal sowohl auf der Plattform wie auf anderen Social-Media-Kanälen finden können. Jeder dieser Tipps ist einfach, effektiv und, noch besser, 100 % kostenlos. Wichtige Informationen Interagieren und einbinden: Postet nicht nur Videos, sondern baut eine Community auf. Reagiert auf Kommentare, führt Q&A-Sessions durch und bindet eure Zielgruppe ein, damit sie wiederkommt. Titel sind mächtig: Erstellt einprägsame, prägnante Videotitel. Haltet sie unter 60 Zeichen, platziert eure wichtigsten Keywords am Anfang und vermeidet Clickbaiting. Ein überzeugender Titel kann den Unterschied zwischen einem Klick und einem Weiterscrollen bedeuten. Werbung überall: Nutzt alle eure Plattformen für Cross-Promotion. Teilt Videoausschnitte auf Instagram und Facebook, fügt euren Channel-Link in Bios und E-Mail-Signaturen ein — mehr Touchpoints bedeuten mehr Chancen, neue Zuschauer zu gewinnen. 29 Wege, um euren Kanal auf YouTube zu bewerben 1. Wählt für die Suche geeignete Keywords Ein großartiger YouTube-Kanal beginnt mit einer großartigen Suchmaschinenoptimierung. Und eine großartige YouTube-SEO beginnt damit, zu verstehen, wonach Nutzer... --- ### Social listening in 2025: How to turn insights into business value > Find out how to use social listening to monitor social media channels for mentions of your brand and competitors — and put those insights to work. - Published: 2025-04-22 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-listening-business/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_340570 Key takeaways Use social listening to drive strategy, not just reporting. Go beyond tracking brand mentions. Leverage real-time insights to shape messaging, improve customer experience, and inform product development. Tie listening efforts to clear business goals. Whether it’s boosting brand awareness, improving response times, or identifying market gaps, define SMART goals and measure success with metrics like share of voice, sentiment, and engagement. React fast—then optimize. Spot trending topics, negative sentiment, or potential crises early. Use those insights to adapt your content strategy, improve customer support, and stay one step ahead of competitors. Social listening is not just about tracking likes or retweets. Smart marketers use it to understand customer needs, spot industry trends, and boost brand awareness. Think of it as eavesdropping (the ethical kind! ) to uncover invaluable audience insights that can become the basis of an effective, customer-focused marketing strategy. More than 60% of US businesses already use social listening tools to monitor brand mentions and customer sentiment... because it works. From catching a pricing error before it tanks your brand reputation (hello, Hong Kong Airlines’ 4,900% engagement win) to shaping new product ideas based on customer feedback, social listening delivers actionable insights that inform everything from messaging to content strategy. Ready to make it work for you? This guide breaks down the benefits of social listening, walks you through building a social listening strategy, and shares tips for optimizing your efforts. What can social listening do for you? Social listening (sometimes called social media monitoring) is... --- ### Using social media in education: 10 can't-miss tips > The best educators know there's no point in resisting social media in education. Go on, invite those apps into the classroom. - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/social-media-in-education/ - Categories: Strategy - Tags: Education, Original research, Social media strategy - Tags: English - : pll_wpml_3116306 Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier. The benefits of social media in education How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn better. Plus, most social networking sites and resources are free! This is especially great if you’re an educator with a tight budget for materials. Let’s go over a few more benefits of using social media in education. Increase engagement Normally, when we discuss "engagement," we're referring to likes, comments, and shares on a social media post. However, "engagement" can have a double meaning when using social media in education. Student engagement is key to a successful classroom. When students are engaged, curious, and social in class, it shows that you are succeeding as an educator. Social media resources can help facilitate and encourage engagement with your students. Why? Well, when most teens are active on social media (particularly YouTube and TikTok, according to the... --- ### Social media benchmarks: Q1 2025 data + tips > Get up-to-date social media benchmarks for key industries and understand how your results stack up right now. - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://blog.hootsuite.com/social-media-benchmarks/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media benchmarks - Tags: English - : pll_wpml_3119217 How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2024 & Q1 2025) benchmarks for key industries to help you understand how your social results stack up right now. What is a social media benchmark? A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. The benchmark is essentially the norm for social media marketing success. Think of it as the level of social media performance all businesses within a category should try to reach or exceed. Social media benchmarks are important because they provide context for your social media KPIs. There’s always value to tracking your own social media metrics and growth over time, even in isolation. But when you place that data in the context of the larger industry picture, you can better understand where there are real opportunities for improvement. You can also use benchmarks to set realistic goals expectations. Some industries (like entertainment)... --- ### Average engagement rates for 12 industries [January 2025] > Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://blog.hootsuite.com/average-engagement-rate/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3129177 So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a. k. a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 12 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome. ) We’ve even included a simple (and free! ) engagement rate calculator you can use to quickly double-check your own performance stats. Average engagement rates (January 2025) Below, you’ll find the latest average engagement rates (per post), broken down by industry and social network. For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial and browse stats from your industry — and hand-picked competitors — in Hootsuite Analytics. Agencies Average LinkedIn engagement rate: 3. 7% Average Instagram engagement rate: 3. 4% Average Instagram Reels engagement rate: 2. 6% Average X (Twitter) engagement rate: 1. 7% Average Facebook engagement rate: 1. 7% Average TikTok engagement rate: 0. 7% Education Average LinkedIn engagement... --- ### Guía definitiva para hacer marketing en Pinterest en 2025 (+ ejemplos de anuncios exitosos) > ¿Quieres impulsar tu estrategia de redes sociales? Descubre todo sobre el marketing en Pinterest y lleva tu contenido al siguiente nivel. - Published: 2025-04-21 - Modified: 2025-04-22 - URL: https://blog.hootsuite.com/es/pinterest-para-empresas/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3140231 - Network: Pinterest Pinterest es mucho más que una simple red social. Es un motor visual de búsqueda, una herramienta de productividad y un gigante del comercio electrónico. En pocas palabras, una mina de oro para las marcas que saben cómo anunciarse correctamente y hacer marketing en Pinterest. Los usuarios de Pinterest usan la plataforma, sobre todo, para descubrir nuevas marcas y productos, lo cual hace que reaccionen bien a la publicidad. Además, compran con mayor frecuencia y gastan más cada mes que quienes no la usan.   Así que, básicamente, Pinterest está llena de excelentes compradores. Y por si fuera poco, es la app favorita de Megan Thee Stallion. https://twitter. com/MegansStats/status/1778187705027076147 Nada mal, ¿cierto? Por eso, hemos reunido todos los consejos y trucos secretos de Pinterest para ayudarte a llevar tu estrategia de marketing en Pinterest al siguiente nivel. De formatos de Pines a ejemplos creativos para inspirarte, aquí encontrarás todos los detalles que necesitas para dominar la plataforma en 2025. Conclusiones clave El marketing en Pinterest aprovecha su función como motor de búsqueda visual para conectar productos o servicios con audiencias relevantes, guiándolas hacia el descubrimiento orgánico mediante Pines optimizados que impulsan la intención de compra. A diferencia de los anuncios pagados en redes sociales, el contenido en Pinterest se fusiona de manera orgánica en los feeds, ofreciendo una herramienta poderosa para elevar el reconocimiento de marca, dirigir tráfico a sitios web y aumentar conversiones sin interrumpir la experiencia del usuario. Para maximizar el éxito en Pinterest, optimiza Pines con palabras... --- ### Social media for education: Q1 2025 benchmarks + new data > These social media stats for the education sector will help you understand how your results stack up against industry averages. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://blog.hootsuite.com/social-media-education-benchmarks/ - Categories: Strategy - Tags: Education, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3137971 How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. Keep reading for a handful of the most recent stats data collected in March 2025 for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. Best times to post on social media for education Below, you'll find recommendations for the best times to post on Instagram, Facebook, TikTok, X (formerly Twitter), and LinkedIn for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, 6 pm on Saturdays is the best time for educational institutions to post on Facebook. Best time to post on Instagram Per Hootsuite's data, 8 pm on Wednesday is the best time for educational institutions to post on Instagram. Best time to post on... --- ### How often should a business post on social media? [2025 data] > The answer to "how often to post to social media" varies by platform. But it will also require some testing on your own accounts. - Published: 2025-04-18 - Modified: 2025-04-27 - URL: https://blog.hootsuite.com/how-often-to-post-on-social-media/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media strategy - Tags: English - : pll_wpml_2770518 It’s the question that launched a thousand sleepless nights: “How often should a business post on social media? ” Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow. We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. How often to post on social media in 2025 Wondering how often to post to social media for business in 2025? While every channel has its own specifications, having an always-on presence is generally your ticket to online success. Here’s a quick summary of what we found: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2 and 3 times per day. LinkedIn: Post between 1 to 2 times per day. Threads: Post between 2 to 3 times per day. TikTok: Post between 3 and 5 times per week. Pinterest: Post at least 1 time per week. Google My Business: Post at least 1 time per week. These findings come from a theoretical approach: We researched best practices, listened to what social platform executives had to say, and chatted with our... --- ### Cómo programar historias de Instagram en 2025 [4 sencillos pasos] > Si trabajas mucho en redes sociales, probablemente te has preguntado si es posible programar historias de Instagram. La respuesta es SÍ. - Published: 2025-04-17 - Modified: 2025-04-18 - URL: https://blog.hootsuite.com/es/programar-historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Programación de redes sociales - Tags: Español - : pll_wpml_2223212 - Network: Instagram Si las historias de Instagram forman parte de tu mix de marketing de Instagram, probablemente te has preguntado: ¿puedo programar historias de Instagram? Pues, buenas noticias: ¡la respuesta es sí! Ahora puedes crear, editar y programar tus historias con anticipación usando el programador de historias de Instagram en Hootsuite o Meta Business Suite. Conclusiones claves Programar historias de Instagram permite a los expertos en social media alinear el contenido de Instagram con estrategias multicanal mediante un calendario de contenido. Esta guía completa paso a paso facilita la integración de publicaciones de Instagram e Instagram Reels, optimizando las visualizaciones desde el perfil de Instagram para campañas de alto impacto. Al programar Stories de Instagram desde una computadora, los marketers pueden incorporar gifs, stickers o texto personalizado, elevando la calidad visual para destacar en la parte superior de los feeds. Este enfoque refuerza la narrativa de marca y conecta con los suscriptores, superando las limitaciones de la app móvil. Usar una herramienta de programación como Hootsuite para programar historias de Instagram permite publicar en horarios óptimos según los datos de audiencia. Conectar el perfil de Instagram a una página de Facebook a través de Facebook Business, usando una dirección de correo electrónico, agiliza la gestión, con preguntas frecuentes disponibles para resolver dudas. Experimentar con una prueba gratuita de herramientas de programación ayuda a los profesionales a testear estrategias de Instagram Stories y ajustarlas según métricas. Este método asegura que el contenido de Instagram permanezca relevante, se adapte a las tendencias y maximice... --- ### Création de contenu pour les réseaux sociaux : 15 conseils de pro, outils + modèles [GUIDE 2025] > Apprenez à élaborer et à optimiser vos processus de création de contenu pour les réseaux sociaux en 2025, et explorez les outils disponibles. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://blog.hootsuite.com/fr/creation-de-contenu-pour-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2776107 À travers le monde, des milliards de personnes se prêtent au jeu de la création de contenu pour les réseaux sociaux. Mais créer du contenu engageant, c’est une autre paire de manches. Certaines personnes semblent avoir un talent inné pour élaborer des publications de qualité qui font réagir, divertissent et informent, tandis que d’autres peinent à obtenir un simple like. La bonne nouvelle ? La création de contenu pour les réseaux sociaux n’est pas uniquement une affaire de talent. Ce qu’il vous faut surtout, c’est une bonne stratégie. N’importe qui peut créer du contenu original, se construire un public et aider sa marque à remplir ses objectifs... à condition d’adopter la bonne approche, d’avoir les bons outils et de s’appuyer sur les bonnes informations. Dans ce guide, nous vous présentons tout ce qu’il faut savoir pour créer du contenu performant pour les réseaux sociaux, de la recherche d’idées à l’optimisation des publications pour booster l’engagement. C’est parti ! Points clés à retenir La création de contenu pour les réseaux sociaux désigne le fait de concevoir des publications pour des plateformes comme TikTok et X. Cela inclut les vidéos courtes, les photos et les illustrations. Pour réussir en 2025, concentrez-vous sur le contenu optimisé pour mobile. Limitez vos vidéos à 30 secondes, utilisez le format vertical et lancez des sondages pour générer rapidement de l’engagement sur toutes les plateformes. Utilisez des outils comme Hootsuite pour optimiser vos processus de création et de programmation. Trouvez des idées de contenu grâce à OwlyWriter AI, puis... --- ### 23 Instagram demographics marketers need to know in 2025 > Who uses Instagram every day? Instagram demographics will help you build a strategy that works — and reach your social marketing goals. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://blog.hootsuite.com/instagram-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_341874 - Network: Instagram You might already have a pretty good idea of who your followers are on the platform, but with these Instagram demographic statistics, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your target market, plan relatable content, drive engagement, and create winning social media campaigns. Keep reading to learn about the 2 billion monthly active users who might be checking out your brand’s Instagram account. General Instagram demographics Instagram has 2 billion monthly active users Instagram boasts two billion monthly active users, tied for third place with WhatsApp in most popular social media platforms. First place is Facebook and second is YouTube. Instagram has the most users in common with Facebook and WhatsApp According to the 2025 DataReportal global report, 80. 3% of Instagram users are also on Facebook, and 77. 1% are also on WhatsApp. Considering these three platforms all live under the Meta umbrella, it adds up that all three platforms have a large user base in common. 70. 2% of Instagram users prefer to use the platform for sharing photos and videos The top activity Instagram users like to do on the platform is share photos and videos. After that, 66. 7% of users want to look for funny or entertaining content, and 62. 3% like to follow or research brands or products. Business accounts on Instagram see an average of +0. 86% growth in followers each month Instagram business accounts regularly see growth on the platform at an... --- ### LinkedIn carousel: How to create engaging posts for better reach > LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://blog.hootsuite.com/linkedin-carousel/ - Categories: Strategy - Tags: Content creation, Social media advertising, Social media strategy - Tags: English - : pll_wpml_3128317 - Network: LinkedIn The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn announced their removal of it less than a year later. Why? Apparently, because of user feedback that LinkedIn carousels (and a couple of other features) weren’t hitting the mark for content creators on the platform. A bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. But don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Learn how to create LinkedIn carousel document posts and ads that get you noticed, below. What are LinkedIn carousels? A LinkedIn carousel is a content format that viewers swipe through to see multiple slides within a single post, like a flipbook. Many social platforms, like Instagram and Facebook, have carousel post formats. However, LinkedIn carousels are unique in that they’re more of an embedded PDF, rather than a slideshow of images and/or videos like you see on those other platforms. It looks a little something like this: Source: Typeform LinkedIn has discovered that this version of carousel content performs better with its audience and makes more sense for its professional platform. Brands and users alike can easily upload a PDF and turn it into a swipeable post format for their followers to interact with. What is a... --- ### 11 new social media apps in 2025: what marketers need to know > Not all new social media apps will blow up like TikTok. But they do reveal how social media is changing in 2025. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://blog.hootsuite.com/new-social-media-apps-platforms/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2774531 There’s no shortage of new social media apps in 2025. Some are trying to be the next TikTok, others are built for specific users, like writers, Gen Z content creators, or small online communities. A few are growing at lightning speed while most people aren’t even paying attention. But here’s the thing: not every new app is worth your time and effort. Great social media marketers choose platforms based on their audience, brand, and goals — not just what’s trending. In this guide, we’ll cover the top new social media apps of 2025: what they do, who they’re for, and how to test them the smart way for your brand. 8 best new social media platforms and apps in 2025 Whether you're a marketer, a small business owner, or just trying to reach more people online, these are the new social media apps you should know about in 2025. 1. RedNote Source: Google Play Store RedNote (AKA Xiaohongshu) is part social app, part e-commerce shopping mall. Think: TikTok meets Pinterest. When TikTok faced a U. S. ban in early 2025, RedNote downloads soared past 3. 7 million, even without English support. What started as a search for a TikTok backup turned into a surprise hit. Who is RedNote for? Marketers in fashion, beauty, wellness, or travel — especially if you're looking to reach a younger, global audience. Recent growth stats: Spiked in popularity in early 2025 after TikTok bans in early 2025. Over 3. 7M U. S. downloads in Q1... --- ### Social mentions: How to track them and when to respond > Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience. - Published: 2025-04-15 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-mentions/ - Categories: Strategy - Tags: Guide, Social listening, Social media strategy - Tags: English - : pll_wpml_2221823 TL;DR Tracking sentiment will help you prevent crises and build advocacy. Quickly address negative mentions to avoid PR issues and engage positive ones to identify brand ambassadors for influencer campaigns. Mentions can be turned into authentic content. Repurpose user-generated content from social mentions into testimonials, campaign assets, or mini-case studies. Follow up with customers to gather details that align with business goals, like their specific take on product benefits. Mentions = market and competitive research. Use AI tools like to analyze mentions for trends and customer needs, e. g. new feature requests. Track competitors’ mentions to benchmark performance and find strategic opportunities in public data. People are talking about your brand on social media, whether you see those social mentions or not. They’re talking about you to friends, colleagues, and yes, even competitors. Read on to learn why social media mentions matter, how to find and track them, and when to respond. What are social mentions? Social mentions are posts on social media that reference your organization. Social mentions can be posts your brand name is tagged in (i. e. @hootsuite) or when your organization’s name is written in a text caption. Here’s an example of Hootsuite being mentioned, or tagged, with the ‘@’ symbol: Source: @hootsuite on Instagram And here’s an untagged social mention of Hootsuite: Source: @hootsuite on Instagram Most social media platforms notify you when you’re tagged (@hootsuite). It usually means someone is trying to flag something, or wants a response from you. Both tagged and untagged... --- ### Der 2025 Leitfaden für (ästhetisches) Pinterest-Marketing und -Werbung > Pinterest-Marketing und -Werbung: Praxis-Tipps für eine erfolgreiche Strategie auf diesem visuellen Netzwerk. - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://blog.hootsuite.com/de/pinterest-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3140231 Erreicht die Social-Media-Präsenz Ihres Unternehmens nicht die gewünschten Ergebnisse? Probieren Sie Pinterest-Marketing und -Anzeigen aus – es könnte die perfekte Strategie sein, um auf der visuell beeindruckendsten Plattform zu glänzen! Falls es euch entgangen ist: Pinterest ist mehr als nur ein soziales Netzwerk. Es handelt sich um eine visuelle Suchmaschine, ein Produktivitäts-Tool und ein E-Commerce-Kraftpaket für Marken jeder Größe. Umsetzbare Erkenntnisse Beim Pinterest-Marketing wird die Plattform als visuelle Suchmaschine genutzt, um relevanten Zielgruppen dabei zu helfen, Produkte oder Dienstleistungen zu entdecken. Im Gegensatz zu bezahlten Social-Media-Anzeigen fügen sich Pinterest-Inhalte nahtlos in die Feeds der Benutzer ein, was sie zu einem effektiven Instrument macht, um die Markenbekanntheit zu steigern, den Traffic zu erhöhen und die Conversion-Rate zu steigern. Zu den wichtigsten Tipps für den Erfolg gehören die Optimierung von Pins mit SEO-Keywords, das Experimentieren mit Anleitungen und die Anpassungsfähigkeit an neue Features und Trends. Geduld ist unerlässlich, da Pinterest-Content oft erst mit der Zeit an Zugkraft gewinnt und nicht von jetzt auf gleich. Wer ein Budget dafür hat, sollte es mit Werbung auf Pinterest probieren, weil die Nutzer hier neue Produkte, Marken und Projekte entdecken wollen und sich Pinterest Ads auf natürliche Weise einfügen, weil sie nicht unterbrechen, sondern das Gefühl des Entdeckens verstärken. Es gibt einige gute Gründe, Pinterest in eure Social-Media-Marketingstrategie aufzunehmen (und Pinterest-Werbung in Betracht zu ziehen). Zum einen sind Pinterest-Nutzer kaufbereit. Und ihre Anzahl steigt ständig.   Zum 4. Quartal 2024 verzeichnete die Plattform 553 Millionen monatlich aktive Nutzer — ein Anstieg um 11 Prozent im Vergleich... --- ### Creación de contenido para redes sociales: 15 consejos profesionales, herramientas y plantillas [2025] > Desarrolla un proceso de creación de contenido para redes sociales con las herramientas más nuevas para simplificar tu flujo de trabajo. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/es/creacion-de-contenido-para-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_2776107 Miles de millones de personas en todo el mundo participan en la creación de contenido para redes sociales, pero crear contenido atractivo requiere habilidad. Algunas personas parecen tener un talento natural para crear publicaciones de alta calidad que atraen, entretienen e informan, mientras que otras tienen dificultades para conseguir un solo "me gusta". ¿La buena noticia? La creación eficaz de contenido para redes sociales no se trata solo de talento; se trata de estrategia. Con el enfoque, las herramientas y los conocimientos adecuados, cualquiera puede crear contenido que destaque, genere audiencia y apoye los objetivos de su marca. Conclusiones clave La creación de contenido para redes sociales consiste en crear publicaciones para plataformas como TikTok y X. Incluye videos cortos, fotos y gráficos. Para el éxito en 2025, concéntrate en contenido optimizado para dispositivos móviles. Mantén los videos de menos de 30 segundos, usa formatos verticales y prueba encuestas para una rápida interacción en todas las plataformas. Usa herramientas como Hootsuite para optimizar la creación y la programación. Empieza con OwlyWriter AI para obtener ideas y luego planea publicaciones para las horas punta con el mínimo esfuerzo. Monitorea las tendencias y el rendimiento de las redes sociales para perfeccionar tu estrategia de marketing. Encuentra nuevas tendencias con la escucha social de Hootsuite y luego ajústalas según los análisis para obtener mejores resultados. En esta guía, desglosaremos todo lo que necesitas saber para crear contenido de alto rendimiento para redes sociales, desde la generación de ideas hasta la optimización de publicaciones... --- ### What is Bluesky, and should your business be on it in 2025? > Curious about how Bluesky Social works? Check out our complete guide to the decentralized alternative to X and Threads. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/what-is-bluesky/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_3129569 https://youtu. be/PYb9VuZvM3E? si=jIwaE2YiKRLsdTmK No time to read? Check out the audio version of this post. Bluesky has been top of mind for social media professionals recently. The text-based, open-source social media platform has been seeing rapid growth, adding a million users a day for several days in November 2024. So what is Bluesky all about? Should your brand be exploring this new-ish social network? Here’s everything you need to know. What is Bluesky? Bluesky is a decentralized, text-based social media app created by former Twitter CEO Jack Dorsey. It’s now led by CEO Jay Graber. “Decentralized” means that Bluesky runs on a system (the AT protocol) that is not controlled by any one person or organization. Instead, developers and individuals have more control over the user experience, and the network's workings are more transparent. That means Bluesky is highly customizable. There are currently more than 50,000 algorithmic feeds available, and anyone can create a new feed. This is a significant difference from social platforms where a master algorithm controls what users see. Source: Bluesky Bluesky started as an invite-only app, but it has been open to anyone who wants to join since February 2024. Why is Bluesky becoming more popular? First, let’s confirm that Bluesky is indeed becoming more popular with a couple of quick stats. As of February 2025, the platform has more than 33 million users. Its user base grew by 13 million people in the last six weeks of 2024 in the wake of the U. S.... --- ### How the LinkedIn algorithm works in 2025 > If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. - Published: 2025-04-14 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/linkedin-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_354064 - Network: LinkedIn https://www. youtube. com/watch? v=0BWKhq3ysu4 No time to read? Check out the audio version of this post. The LinkedIn algorithm operates a bit differently than most other social platforms' — it's specifically designed to prevent content from going viral. Yes, you read that right. The LinkedIn algorithm is designed to fill user’s feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you'd use for, say, TikTok. New LinkedIn algorithm updates prove that focusing on your own expert knowledge and engaging with your community is more important than ever. Here’s what you need to know to make the algorithm work for you in 2025. What is the LinkedIn algorithm? The LinkedIn algorithm is a recommendation system that selects the posts that each user sees in their feed. The topics, people, and types of posts an individual is most likely to engage with determine what their LinkedIn feed will look like. LinkedIn has over one billion members (and counting). Its algorithm processes billions of posts per day, all to make the newsfeed as interesting and informative as possible for every user. LinkedIn says, “The primary goal of any algorithm is to make the platform enticing so that people spend more time online, ultimately leading to increased revenue from advertising. Therefore, those who create engaging content are indispensable to any algorithm. ” The more time you spend getting to know what works on the platform, the better the algorithm will work for you. That said,... --- ### Cómo aprovechar al máximo los carruseles de Instagram en 2025 [GUÍA] > Los carruseles de Instagram tienen mucho más alcance e interacción que las publicaciones normales. Haz que formen parte de tu estrategia. - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://blog.hootsuite.com/es/publicaciones-por-secuencia-en-instagram-como-crear/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_2228013 - Network: Instagram Las publicaciones en carrusel de Instagram son uno de los formatos más atractivos que las marcas pueden usar en la plataforma. En promedio, las Instagram carousels reciben 154 interacciones más que las publicaciones de una sola imagen. Y los carruseles de Instagram ven un aumento interanual del 16% en interacciones. Esto da como resultado tasas de interacción más altas en comparación con otros formatos de publicación en Instagram. La tentación de deslizar el dedo hacia la izquierda, al parecer, es difícil de resistir, especialmente cuando hay una diapositiva de portada persuasiva. Dales a tus seguidores la oportunidad de dejar de hacer doomscrolling y comenzar a hacer swoonscrolling con publicaciones en carrusel que detengan los pulgares. Conclusiones clave Los carruseles de Instagram superan constantemente a las publicaciones de una sola imagen, generando mayores tasas de interacción. Si quieres más me gusta y comentarios, ¡empieza a deslizar! Tu primera imagen es el anzuelo. Una primera diapositiva cautivadora despierta la curiosidad de las personas y hace que sea más probable que deslicen el resto. Si lo logras, la interacción llegará. Puedes usar fotos, videos o una combinación de ambos en los carruseles. Esta flexibilidad hace que sea fácil ser creativo y mantener a tu audiencia enganchada. Con herramientas como Hootsuite, puedes planear y programar tus publicaciones en carrusel para que se publiquen en la mejor hora para obtener la máxima visibilidad, sin tener que publicar manualmente. Convierte publicaciones de blog, infografías y reseñas de clientes en carruseles atractivos. ¡Es una manera fácil de... --- ### 150+ social media holidays for 2025 to plan your posts with ease > Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach. - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://blog.hootsuite.com/social-media-holidays/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_344317 2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 — or bookmark this calendar! To save this calendar, click Add to Google Calendar in the bottom left: Then, follow the prompts to sign in and add the Calendar to your Google account: That's it! You can now change viewing and notification settings in the left-hand side panel. This content calendar is your go-to guide for planning social media content, aligning with key events, and building a thoughtful social media strategy throughout the year. Whether you're a brand, agency, or entrepreneur, stay ahead with timely social media posts that resonate with your audience. 2025 social media holidays January social media holidays Financial Wellness Month January 1: New Year's Day #NewYearsDay January 2: Science Fiction Day #ScienceFictionDay January 4: National Trivia Day #NationalTriviaDay January 15: National Hat Day #NationalHatDay January 15: National Bagel Day #NationalBagelDay January 17: Ditch Your Resolution Day #DitchYourResolutionDay January 20: Blue Monday (Third Monday of January) #BlueMonday January 20: Martin Luther King Jr. Day / JR. Day #MLKDay January 25: Opposite Day #OppositeDay January 27: Community Manager Appreciation Day #CMAD (Fourth Monday of January) January 28: National Have Fun at Work Day #HaveFunAtWorkDay February social media holidays Black History Month (US) February 2: Groundhog Day #GroundhogDay February 2: Super Bowl Sunday (date varies; adjust based on official NFL schedule) #SuperBowlSunday February 4: World Cancer Day #WorldCancerDay February 6: Safer Internet Day #SaferInternetDay February 11: International Day of Women and Girls... --- ### Création de contenu avec l’IA : 18 outils qui vous faciliteront le travail > Les outils de création de contenu avec l’IA permettent aux marketeurs de gagner du temps et de se focaliser sur la meilleure stratégie. - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://blog.hootsuite.com/fr/creation-de-contenu-avec-ia-meilleurs-outils/ - Categories: Stratégie - Tags: AI, Calculatrice - Tags: Français - : pll_wpml_2774833 Aujourd’hui, si tu bosses dans le marketing digital, difficile de passer à côté des outils de création de contenu avec l’IA. Ces solutions boostées à l’intelligence artificielle t’aident à gagner du temps, à garder un style cohérent sur tous tes canaux et à laisser plus de place à ta créativité. On a rassemblé pour toi une sélection des 10 meilleurs outils de création de contenu avec l’IA — gratuits ou payants — pour t’aider à trouver celui qui colle à ton style et à tes besoins. Que tu aies besoin de textes, d’images ou même d’idées de posts, ces outils sont là pour t’aider à publier plus vite, plus souvent, et surtout, plus malin. Points clés Les outils de création de contenu avec l’IA sont conçus pour générer du texte, des images ou même des vidéos à partir d’instructions simples (prompts). Ils permettent de gagner un temps précieux et de booster la cohérence de marque sur tous les canaux. Ces outils ne remplacent pas ta créativité, mais l’amplifient : brainstorming, réécriture, SEO, production de visuels, traduction, tout y passe. L’IA est aussi un super allié pour les petites équipes : elle automatise les tâches répétitives, optimise le temps et te permet de te concentrer sur la stratégie et les contenus à fort impact. Pour bien exploiter ces outils, il faut connaître leurs limites (fiabilité, ton, contexte culturel) et bien les “briefer” avec ta voix de marque pour maintenir la cohérence. Le blog présente une sélection des 10 meilleurs outils —... --- ### 60 social media statistics marketers need to know in 2025 > Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead. - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://blog.hootsuite.com/social-media-statistics/ - Categories: Strategy - Tags: Social media stats, Social media strategy - Tags: English - : pll_wpml_63514 100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (It’s fun math, we promise. ) Grab a bevy and dive into the latest social media stats for ol’ faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhereAcross platforms, short-form video is the way to go for memorable and engaging content. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos aren’t just popular—they’re powerful. Influencer marketing is taking the leadIn 2025, brands are expected to spend more on influencer marketing than on digital ads — a big sign of shifting trust and impact. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. Start identifying and building relationships with influencers now (particularly those with engaged audiences in the 18-34 demographic) to lock in high-performing campaigns for 2025. X and LinkedIn are heating upPeople are talking more on X and LinkedIn. Comments are way up, and posts are getting more eyes than before. That means more chances for your brand to join the conversation. Try sharing posts that invite replies—like questions, takes on news, or helpful tips. And don’t underestimate the power of a good comment: mid-length ones tend to get the most engagement. It’s a great time to show up and speak... --- ### 2025 LinkedIn marketing: New tactics and tools you should know > Build a LinkedIn marketing strategy that will help you grow an engaged community and effectively promote your business on the leading professional network. - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://blog.hootsuite.com/linkedin-marketing-strategy/ - Categories: Strategy - Tags: Guide, Social media strategy - Tags: English - : pll_wpml_3118845 - Network: LinkedIn TL;DR Video wins on LinkedIn. Weekly video views on the platform increased sixfold between July and October 2024. For social media marketers, this is a signal to prioritize concise, engaging video content (TikTok-style tips, behind-the-scenes clips, etc. ) that capture attention and drive interaction. Pay attention to LinkedIn ad features. Media Planner, Ads Duplication, and Dynamic UTMs in LinkedIn’s Campaign Manager empower marketers to forecast ROI, test ad variations, and effortlessly track results. Strategically, this means you can optimize campaigns with precision before launch and easily scale high-performers post-launch. Employee-shared content gets twice the click-throughs of company posts — and executive thought leadership (e. g. , Hootsuite’s CEO driving $133K in ad-equivalent impressions) can do wonders for brand visibility. Humanize your brand via team and leadership voices, and see real business results. On most social media platforms, brands take a back seat to personal connections. But on LinkedIn, business networking is the name of the game. That means businesses of all types are expected to be more visible and engaged in the overall conversation. LinkedIn marketing, therefore, requires its own playbook. You need different digital marketing strategies here than you’d use on other platforms. LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. The more than a billion LinkedIn members skew high income and have twice the buying... --- ### So erstellen Sie wunderschöne Instagram Karussell-Posts (plus: kostenlose Templates) > Instagram Carousels erzielen höhere Reichweiten und mehr Engagement als normale Posts. So integriert ihr Carousel in eure Insta-Strategie. - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://blog.hootsuite.com/de/instagram-karussell-posts-template/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_2228013 - Network: Instagram Instagram-Carousel-Posts gehören zu den ansprechendsten Formaten, die Marken auf dieser Plattform zur Verfügung stehen. Im Durchschnitt erhalten Carousel-Posts 154 mehr Interaktionen als Einzelbild-Posts. Hinzu kommt: Carousels verzeichnen einen Anstieg der Interaktionen um 16 % im Vergleich zum Vorjahr. Dies führt zu höheren Engagement-Raten im Vergleich zu anderen Beitrags-Formaten auf Instagram. Der Versuchung, nach links zu wischen, ist schwer zu widerstehen, insbesondere wenn ein überzeugendes Cover-Bild lockt. Gebt euren Followern die Chance, das „Doomscrolling“ zu stoppen! Sorgt mit Carousel-Beiträgen, die die Daumen nach oben schicken, dafür, dass sie auf „Swoonscrolling“ umswitchen. In diesem Artikel erfahrt ihr alles, was ihr über die Erstellung und den Einsatz von Carousel-Beiträgen auf Instagram wissen müsst. Und das ist drin: was Carousel-Posts sind, wie man Carousel-Posts erstellt und terminiert, kostenlose Templates, um Instagram-Carousels zu erstellen und wie ihr Carousels im Rahmen eurer Social-Media-Marketing-Strategie nutzt. Wichtige Erkenntnisse Instagram Carousels schneiden durchweg besser ab als Einzelbild-Posts und sorgen für höhere Engagement-Raten. Ihr wollt mehr Likes und Kommentare? Das wischt drauf los! Euer erstes Bild ist der Aufhänger. Ein fesselndes erstes Visual macht die Leute neugierig und erhöht die Wahrscheinlichkeit, dass sie sich durch den Rest wischen. Wenn ihr es richtig macht, folgt auch das Engagement. Ihr könnt Fotos, Videos oder eine Kombination aus beidem in Carousels verwenden. Diese Flexibilität macht es einfach, kreativ zu werden und eure Zielgruppe zu fesseln. Mit Tools wie Hootsuite lassen sich Carousel-Beiträge so planen und terminieren, dass sie zum perfekten Zeitpunkt für maximale Sichtbarkeit online gehen — ohne euch mit manuellem Posten zu... --- ### 61 estadísticas de redes sociales para informar tu estrategia social en 2025 > Las estadísticas de redes sociales son el mejor amigo de todo experto en marketing. Estos datos te ayudan a afinar tu estrategia. - Published: 2025-04-07 - Modified: 2025-04-08 - URL: https://blog.hootsuite.com/es/125-estadisticas-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_63514 ¿Sabías que el 100% de las personas que leen este blog están bien informadas y son geniales? ¿Lo ves? ¡Las estadísticas de redes sociales pueden ser divertidas! Planificar una estrategia de redes sociales en 2025 gira en torno a los datos. En este blog encontrarás las estadísticas más recientes sobre Facebook, YouTube, Instagram, TikTok, X (Twitter) y LinkedIn. También incluimos datos sobre Pinterest, Snapchat ¡y mucho más! Además, encontrarás informes útiles sobre marketing y publicidad en redes sociales. Las estadísticas de marketing en redes sociales pueden parecer solo cifras... pero las cifras no mienten. Puntos claves La oportunidad está en el volumen: 86. 6% de los latinoamericanos usan redes socialesCon tasas de penetración altísimas en países clave como Brasil (97. 9%), México (93. 1%) y Argentina (91. 8%), Latinoamérica representa un terreno fértil para campañas sociales masivas. Asegúrate de localizar el contenido y considerar las particularidades culturales de cada país. El tiempo es oro: los usuarios en la región pasan en promedio 214 minutos diarios en redesEso convierte a las redes sociales en el principal medio de comunicación en Latinoamérica. Invierte en estrategias de contenido sostenido y campañas que generen interacción constante — no solo impactos esporádicos. 3. Influencers sí, pero con criterio: la confianza en ellos cayó un 20% en 2 añosLa “desinfluencia” es real en LATAM. La audiencia busca autenticidad: apuesta por nano y microinfluencers locales con comunidades comprometidas en lugar de grandes nombres con bajo engagement. Estadísticas de uso de redes sociales  1. Casi la mitad de... --- ### 38 páginas de fotos de stock gratuitas para usar en tus redes sociales > Te compartimos los mejores recursos en línea para conseguir fotos gratuitas para tus publicaciones, sitios web y demás canales de marketing. - Published: 2025-04-03 - Modified: 2025-04-10 - URL: https://blog.hootsuite.com/es/20-paginas-de-fotos-gratuitas/ - Categories: Estrategia - Tags: Creación de contenido, Herramientas de redes sociales - Tags: Español - : pll_wpml_338348 Quizás seas el social media manager más talentoso del mundo, tengas una estrategia de redes sociales impecable y hayas dominado el arte de crear calendarios de publicación inmejorables... Sin embargo, eso no necesariamente significa que sepas tomar buenas fotografías. Si ese es tu caso, podría ser conveniente recurrir a las fotos de stock gratuitas. ¡Y está bien! ¡No te estamos juzgando! No podemos ser los mejores en todo. Incluso si has estudiado cómo tomar buenas fotos de Instagram, en ocasiones es mejor dejarlo en manos de los expertos. Y ahí es donde entran las fotos de stock. Por suerte, Internet está repleto de imágenes increíbles, libres de regalías y sin restricciones de derechos de autor, a la espera de ser descubiertas para deslumbrar a tus seguidores.   En efecto, hemos logrado recopilar 38 (¡Sí! ¡Treinta y ocho! ) de los mejores bancos de fotos gratuitos para compartirlos contigo. Así pues, si buscas imágenes para uso comercial que no cuesten ni un centavo y luzcan increíbles en tus redes sociales, estás en el lugar correcto. (¿Buscas videos de stock gratuitos? ¡También tenemos lo que necesitas! ) ¿Cómo saber qué fotos de stock puedes usar libremente? Antes de lanzarte de lleno y empezar a descargar y usar imágenes como si no hubiera mañana, es importante saber identificar con certeza qué imágenes puedes usar libremente y cuáles no. Si compartes accidentalmente una imagen sobre la cual no tienes derechos comerciales podrías estar infringiendo las leyes de derechos de autor. Esto podría acarrear consecuencias... --- ### Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling > Reynolds breaks down how Hilton’s storytelling isn’t just about content — it’s about building real connections. Here’s how they do it. - Published: 2025-04-02 - Modified: 2025-04-03 - URL: https://blog.hootsuite.com/brand-storytelling/ - Categories: Strategy - Tags: Social media strategy - Tags: English Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds, Senior Vice President of Global Content, Media, and Partnerships at Hilton. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand he’s worked with, storytelling has been an important marketing strategy. “How to extend the story of a brand in new and different formats has always been a key throughline,” he shares. Hilton’s storytelling is authentic and inspiring: think photos and videos taken by real hotel guests, horror stories from the competition, and partnerships with celebrities like (duh) Paris Hilton. Read on for tried-and-true marketing methods and examples of brand storytelling from Reynolds and his team at Hilton. What is brand storytelling, and why does it matter? Brand storytelling uses a narrative to communicate a message. Instead of simple promotion (for example, a billboard saying, Buy This Product! ), brand storytelling uses emotion to encourage audiences to engage (like, say, a funny video that illustrates why you should buy this product). “You aren't just saying the same thing over and over again, like an advertising format,” Reynolds... --- ### Publicités Pinterest : notre guide complet pour vous lancer > Vous voulez attirer l’attention de votre public sur Pinterest ? Voici tout ce que vous devez savoir sur les publicités Pinterest. - Published: 2025-04-02 - Modified: 2025-04-10 - URL: https://blog.hootsuite.com/fr/publicite-sur-pinterest-le-guide-ultime-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_342400 - Network: Pinterest Saviez-vous que les utilisateurs de Pinterest passent deux fois plus de temps à faire du shopping chaque mois que les non-utilisateurs ? Une opportunité en or, non ? Si vous cherchez à booster votre visibilité et vos ventes, les Publicités Pinterest pourraient bien devenir votre meilleur allié.   Pinterest est différente des autres plateformes de social media dans la mesure où ses utilisateurs la consultent principalement pour découvrir de nouveaux produits et sont particulièrement réceptifs aux annonces publicitaires. Pinterest propose un mélange d’outils publicitaires gratuits et payants. En combinant les deux, vous pouvez générer trois fois plus de conversions et deux fois plus de ROAS (return on ad spend) qu’en utilisant seulement des annonces shopping.   De plus, Pinterest a l’un des CPA (cost per acquisition) les plus bas (2,3 fois plus efficace que les autres plateformes) que l’on puisse imaginer.  Préparez-vous à découvrir l’univers des campagnes Pinterest Ads, des formats et caractéristiques techniques aux meilleures réussites récentes. Points clés à retenir Les annonces publicitaires Pinterest s’intègrent naturellement dans l’expérience utilisateur, ce qui les rend plus engageantes et plus efficaces que celles d’autres plateformes. Grâce à leur format natif et au contexte de découverte de Pinterest, elles génèrent un taux de clics élevé et un CPA parmi les plus bas du marché. Adapter le type de contenu au format publicitaire est crucial : les épingles shopping, vidéos, carrousels ou collections permettent de répondre à différents objectifs de campagne, notamment en e-commerce. Ces formats renforcent la conversion en temps réel et... --- ### TikTok for business: How to grow your brand in 2025 > TikTok may be your favorite app, but TikTok for business is a whole social marketing discipline unto itself. Here's how to get started. - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://blog.hootsuite.com/tiktok-for-business/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_2772278 - Network: TikTok If you’ve overlooked TikTok as a legit marketing channel because your target customer didn’t hang out there, you may want to give it another look. Why? Because more than a third of TikTok’s 1. 6 billion users are over the age of 35. And what’s more, 70% of them say they use the app to find new brands and products. That’s a huge group of people across all generations hungry to find what you sell. It’s a whole new audience to reach all those customers, you’ll need a TikTok for Business account. It works a little differently than your typical Creator account and comes with several marketing tools. We’ll explain how to use TikTok for business in this huge guide. From creating a business account on the app to building a winning strategy, you’ll get a step-by-step plan to find new customers on TikTok. We’ve included loads of examples from brands that are crushing it on TikTok. Plus, we’ve enlisted the expertise of Aubrey Burrough, Senior Social Strategist at The Brooklyn Brothers, and Kristen Bousquet, Founder of Your Soucialmate. Key Takeaways Business accounts offer key features: Set up a TikTok for Business account to access tools like insights and the ability to sell products directly. Plus, it’s free to create and gives you a professional edge! Master the algorithm: Understanding TikTok’s algorithm is essential for getting noticed. Factors like captions, sounds, and hashtags can help boost your content on users’ For You Pages, driving serious engagement. Strategy is everything: Take... --- ### 12 social media sentiment analysis tools for 2025 > Social media sentiment analysis tools will help you find out what your audience really thinks of you — and how you can improve. - Published: 2025-04-02 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-media-sentiment-analysis-tools/ - Categories: Strategy - Tags: Guide, Social listening, Social media strategy - Tags: English - : pll_wpml_344661 Knowing if a thousand people mentioned your brand last week is helpful. But I find the real insight comes from knowing how they talked about your brand. Was the overall vibe positive? Or has a flood of comments suggested your last marketing campaign missed the mark? The thing is, you can’t manually find and review hundreds of mentions across multiple social networks. That’s why AI-powered sentiment analysis tools are so incredibly cool. They can dig up all the mentions of any topic on social platforms, blogs, and beyond in real-time, analyze the words used, and tell you the emotion behind them. I’ve tested and tried a bunch of the best sentiment analysis tools and can confirm they varied wildly in cost and capability. So, instead of just listing them here, I broke them out by who they’re best for. I also asked a social media pro to share her top sentiment analysis tips that’ll help you find the right sentiment-tracking tool and give you a head start on how to use it. What is a sentiment analysis tool? A sentiment analysis tool is software that helps you collect and analyze the emotion behind how people talk about your brand online. Rather than simply counting the number of mentions or comments, sentiment analysis tools measure feelings so you can respond to them accordingly. What’s amazing about these tools is the scope in which they work. They use AI, machine learning, and natural language processing (NLP) to seek out social mentions of... --- ### Instagram algorithm tips for 2025: Everything you need to know > The Instagram algorithm affects everyone who uses the platform. Learn the latest ranking factors and make sure your content gets seen. - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://blog.hootsuite.com/instagram-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_344801 - Network: Instagram To be loved is to be seen. But when the Instagram algorithm determines how many people see you, and how often, sometimes it’s tough to get that love (or even that like). The good news? Meta is sharing more information than ever about how different ranking signals impact your performance on the app, and we talked to experts Eileen Kwok (Social Marketing Specialist at Hootsuite) and Jason Fung (Marketing Coordinator at Black & White Zebra) for advice on using the Instagram algorithm to your advantage. What is the Instagram algorithm? The Instagram algorithm is a series of ranking factors that determines what each user sees on the platform. Using information about what you like and who you follow, the ranking technology makes predictions about what kinds of Instagram posts suit you. The order in which you see posts, Stories, and Reels is also decided by this ranking system: Instagram will show you content that ranks highest, first. The point of the Instagram algorithm is to give all users an experience that’s totally customized. What comes up on my scrolls through Instagram Reels (largely wedding planning drama — I’m not planning a wedding but I am nosy) will be different from what comes up on yours. Instagram’s goal is to use ranking technology to give everyone an individualized, net positive experience on the app. How does the Instagram algorithm work? The Instagram team makes regular changes and updates to the algorithm to continuously better the user experience — which can be... --- ### Instagram SEO made easy: Expert tips + a free tool for success > Learn the basics of Instagram SEO to optimize your profile and content, and help your target audience find you in search results. - Published: 2025-04-02 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/instagram-seo/ - Categories: Strategy - Tags: Social media strategy, Social SEO - Tags: English - : pll_wpml_2772067 - Network: Instagram With over 2 billion monthly active users, Instagram is one of the biggest social media platforms with a built-in search engine. And these days, users aren’t just scrolling their feeds — they’re actively searching for brands, products, and content using keywords, hashtags, and even the Explore page. This is where Instagram SEO comes in. By optimizing your content for search, you can increase your visibility, engagement, and followers. But where do you start, and what actually works in 2025? To find out, we interviewed several social media experts who have mastered the art of Instagram SEO. They shared what to do and not to do to appear in Instagram’s search results. Keep reading on for their tried-and-true tips. What is Instagram SEO, and why is it important? Instagram SEO is the practice of tailoring your Instagram content to achieve maximum discovery in search results on the platform. Instagram search results can include relevant content, accounts, audio, hashtags, places, and Reels. When a user enters keywords related to your business in the Instagram search box, you want your account or content to appear at the top. And following search engine optimization best practices for Instagram can help you achieve this. To illustrate the importance of social media SEO, Hootsuite ran an experiment comparing optimized and non-optimized Instagram posts. The main takeaway: SEO-optimized posts can earn 30% more engagement. Here’s a list of the ways Instagram SEO tactics can benefit you: Increase discoverability: Optimizing your content for search helps it appear in... --- ### 53+ Social-Media-Statistiken für eine informierte Social-Media-Strategie in 2025 > Social-Media-Statistiken sind der beste Freund des Marketers. Diese Daten haben Einfluss auf eure Marketing- und Social-Media-Strategie 2025. - Published: 2025-04-01 - Modified: 2025-04-02 - URL: https://blog.hootsuite.com/de/social-media-statistiken-fuer-marketer/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_63514 Schon gewusst, dass 100 % der Personen, die diesen Blogbeitrag lesen, gut informiert und lässig sind? Ihr seht: Social-Media-Statistiken können Spaß machen. Und bei der Planung einer Social-Media-Strategie für 2025 dreht sich alles um Daten. Dieser Blog-Post stellt die neuesten Statistiken zu Facebook, YouTube, Instagram, TikTok, X (Twitter) und LinkedIn vor. Er enthält auch Statistiken zu Pinterest, Snapchat und mehr! Außerdem gibt es hilfreiche Hintergrunddaten zum Thema Social-Media-Marketing und Werbung. Klar, Social-Media-Marketing-Statistiken sind nur Zahlen ... aber die Zahlen lügen nicht. Umsetzbare Erkenntnisse Facebook bleibt stabil in den Top 3. Trotz sinkender Aufmerksamkeit weltweit liegt Facebook in Deutschland auf Platz 3 der meistgenutzten Plattformen – mit hoher Reichweite vor allem bei älteren Zielgruppen. Instagram überzeugt mit hoher Interaktion. 52,6 % der deutschen Nutzer*innen verwenden Instagram regelmäßig. Die Plattform eignet sich besonders für visuelles Storytelling, Reels und Engagement-getriebene Kampagnen. YouTube ist die klare Nummer 1 in Deutschland. Mit rund 70 Millionen monatlich aktiven Nutzer*innen ist YouTube die meistgenutzte Plattform – und mobil sogar siebenmal häufiger genutzt als über Desktop. Pinterest wächst langsam, aber konstant. Mit 11,45 Millionen Nutzer*innen (13,5 % der Bevölkerung) bleibt Pinterest ein solider Kanal – besonders im E-Commerce und bei der Ansprache von Nutzer*innen mit klaren Kaufabsichten. WhatsApp führt bei der täglichen Nutzung. 85,7 % der Internetnutzer*innen zwischen 16 und 64 Jahren verwenden WhatsApp jeden Monat – ein starker Kanal für direkte Kommunikation und Kampagnen mit Messenger-Fokus. Statistiken zur Social-Media-Nutzung 1. Etwa die Hälfte der Internetnutzer nutzt soziale Medien, um mit Freunden und Familie in Kontakt zu bleiben. Laut Digital 2024... --- ### 11 ways to use AI in social media (not just for content creation) > Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://blog.hootsuite.com/how-to-use-ai-for-social-media/ - Categories: Strategy - Tags: AI, Content creation - Tags: English - : pll_wpml_3126027 TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don't fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e. g. , dynamic Meta campaigns). AI can help you work smarter, not just faster. Keep humans in the driver’s seat. AI excels at simple reasoning, writing first drafts, brainstorming, and repurposing content — but human edits are still crucial for authenticity and engagement. The use of artificial intelligence (AI) in social media can be controversial. Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. The thing is, it doesn’t really matter at this point what you think of AI, in social media or in pretty much any other area of modern life. Hootsuite’s original research shows that the vast majority (80%) of social marketers are using AI for at least some of their creative tasks. If you’re still doing everything manually, you’re at a disadvantage compared to those who are experimenting with AI tools and learning how best to incorporate them into their workflows. As you’ll see in this post, AI works best when used as a tool... --- ### 10 ideas de biografías de Instagram y trucos para sobresalir [+ PLANTILLAS] > Tu biografía de Instagram te da 150 caracteres para explicar quién eres, qué ofreces y por qué la gente debe seguirte. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://blog.hootsuite.com/es/biografia-negocio-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_342318 - Network: Instagram Sin duda alguna, decidir qué poner en tu biografía de Instagram es un momento estresante. Y es que no es cualquier cosa. La biografía de Instagram, muchas veces, es lo primero que otros usuarios ven para decidir si te siguen o no. Y el espacio para convencerlos es limitado. Muy limitado. Para facilitarte las cosas, hemos compilado aquí toda la información que necesitas para escribir una biografía de Instagram de impacto. ¿Estás listo para empezar? Puntos Claves La biografía de Instagram es clave para causar una primera impresión efectiva y captar la atención de tu público objetivo en segundos. Asegúrate de reflejar tu promesa de marca y tu personalidad desde los primeros 150 caracteres. Una buena estrategia de marketing en Instagram comienza con un CTA claro en la biografía. Este debe guiar a los usuarios hacia una acción específica como “haz clic en el enlace”, seguir tu perfil o explorar tus publicaciones de Instagram. Incluye datos de contacto estratégicos en tu bio como dirección de correo electrónico, número de teléfono o acceso directo a WhatsApp, especialmente si ofreces productos o servicios y buscas mejorar la conversión directa desde el perfil. Organiza tus historias destacadas de forma coherente con tu marca personal, utilizando títulos claros y visuales que refuercen tu narrativa y ayuden a optimizar la atención de los usuarios. La biografía puede apoyar tu visibilidad dentro de Instagram si optimizas el texto con términos relevantes para tu nicho, integrándolo con tu enfoque de SEO en social media para facilitar el... --- ### So meistert ihr eure Social-Media-Marketingstrategie in 2025 [kostenloses Template + Expertentipps] > Komplettleitfaden für eine erfolgreiche Social-Media-Marketingstrategie: Startet vom ersten Tag an mit den Top-Best-Practices durch! - Published: 2025-03-27 - Modified: 2025-04-01 - URL: https://blog.hootsuite.com/de/social-media-marketing-plan-erstellen/ - Categories: Strategie - Tags: Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_342092 Eine Social-Media-Marketingstrategie fasst alles zusammen, was ihr in den sozialen Medien vorhabt und zu erreichen hofft. Sie leitet euer Handeln und zeigt auf, ob ihr Erfolg habt oder noch daran arbeiten müsst. Je genauer und konkreter der Plan, desto effektiver ist er. Haltet ihn kurz und bündig. Verzichtet auf so hochgesteckte oder breit angelegte Ziele, die sich nicht erreichen oder nicht messen lassen. In diesem Beitrag führen wir euch durch einen Sieben-Schritte-Plan, mit dem ihr eure eigene überzeugende Social-Media-Marketingstrategie entwickeln könnt. Und wir haben ein kostenloses Template für eine Social-Media-Strategie per Download für euch. Wir konnten zudem auch auf die Expertise von Amanda Wood, Senior Manager Social-Media-Marketing bei Hootsuite, zugreifen. Kurz und knapp? Wenn ihr ein Social-Media- oder -Marketingmanager seid, der Hilfe in puncto Strategie sucht, seid ihr hier genau richtig. Umsetzbare Erkenntnisse Eine Social-Media-Strategie legt Ziele, Taktiken wie Influencer-Marketing und Kennzahlen fest, um eure Bemühungen am Geschäftserfolg auszurichten. Social Media ist keine Einbahnstraße, es geht um wechselseitiges Engagement: dem Aufbau von Vertrauen und Communitys, nicht nur um schnelle Abverkaufe. Trends verbreiten sich via Social Media schnell. Eure Strategie muss sich an sich verändernde Zeiten und Verhaltensweisen anpassen lassen. Psst: Ihr könnt euch auch in unserem kostenlosen E-Book über die Grundlagen des Social-Media-Marketings informieren — für den Download einfach unten klicken. Keine Angabe der E-Mail-Adresse erforderlich! Was ist Social-Media-Marketing? Social-Media-Marketing ist die Nutzung von Social-Media-Plattformen, um die Marke zu stärken, mit Zielgruppen zu interagieren und Geschäftsziele zu erreichen. Im Gegensatz zur traditionellen Werbung basiert es auf wechselseitiger Konversation — Marken... --- ### How AI social listening boosts your brand: Top tools for 2025 > Discover how AI social listening tools make it faster and easier to learn what people are saying — and feeling — about your brand in 2025 - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://blog.hootsuite.com/ai-social-listening/ - Categories: Strategy - Tags: Social listening, Social media strategy, Social media tools - Tags: English - : pll_wpml_3135182 Social listening unlocks priceless audience insights — and with AI, it’s more powerful than ever. But how exactly does AI social listening boost your brand? From uncovering trends to managing crises, this guide explains how it works and highlights the top tools for 2025. Key takeaways AI makes social listening faster and smarter by analyzing millions of posts to reveal sentiment, trends, and emerging topics as they happen. Top tools like Hootsuite and Talkwalker use AI to spot brand mentions (even in images, videos, or audio) and surface actionable insights — fast. Marketers can use AI social listening to manage crises, track competitors, find influencers, and uncover new campaign or product opportunities. Advanced tools can detect emotions and sarcasm, filter out irrelevant noise, and benchmark your brand against competitors. AI-driven insights empower teams to tweak campaigns in real time and make smarter, data-backed decisions that drive results. What is AI social listening? AI social listening is the process of using artificial intelligence (AI) to monitor social media channels for mentions of specific topics, such as your brand or products. AI social listening tools then analyze those conversations to unearth insights about brand reputation, industry trends, and consumer behavior patterns. Of course, social listening isn’t new. Trying to understand what people are saying about you has been a key marketing strategy since the very beginnings of social media. Back then, social listening took a lot of manual work, starting with searching platforms one at a time for the topics you wanted... --- ### Domina tu estrategia de redes sociales para 2025 [plantilla gratuita + consejos de expertos] > Esta guía te ayudará a crear una estrategia de marketing en redes sociales exitosa y a seguir las mejores prácticas desde el primer día. - Published: 2025-03-26 - Modified: 2025-04-01 - URL: https://blog.hootsuite.com/es/estrategia-de-marketing-en-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_342092 Una estrategia de marketing en redes sociales es un resumen de todo lo que planeas hacer y esperas lograr en redes sociales. Guía tus acciones y te permite saber si estás teniendo éxito o fracasando. Cuanto más específico sea tu plan, más efectivo será. Sé conciso. No lo hagas tan ambicioso y amplio que sea inalcanzable o imposible de medir. En esta publicación, te guiaremos a través de un plan de siete pasos para crear tu propia estrategia exitosa de marketing en redes sociales. También incluimos una plantilla de estrategia de redes sociales completamente gratuita para descargar. Además, contamos con la experta Amanda Wood, Directora de Marketing Social de Hootsuite. ¿En resumen? Si eres director de redes sociales o marketing y buscas ayuda con tu estrategia, estás en el lugar correcto. Puntos clave Una estrategia de redes sociales define objetivos, tácticas como el marketing de influencia y métricas para alinear tus esfuerzos con los logros comerciales. Las redes sociales se basan en la interacción bidireccional: generar confianza y comunidad, no solo impulsar las ventas. Las tendencias cambian rápidamente en redes sociales. Tu estrategia debe adaptarse a los cambios en los tiempos y comportamientos. Psst: También puedes obtener una introducción a nuestro ebook gratuito sobre los fundamentos del marketing en redes sociales; descárgalo aquí. ¡No te pedimos tu correo electrónico! ¿Qué es el marketing en redes sociales? El marketing en redes sociales consiste en el uso de las plataformas sociales para hacer crecer tu marca, conectar con tu audiencia y alcanzar... --- ### Comment créer une stratégie marketing pour les réseaux sociaux en 2025 [modèle gratuit + conseils d’experte] > Élaborez une stratégie marketing pour les réseaux sociaux grâce à notre guide complet et adoptez les bonnes pratiques dès le début. - Published: 2025-03-25 - Modified: 2025-03-27 - URL: https://blog.hootsuite.com/fr/strategie-marketing-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_342092 Votre stratégie marketing pour les réseaux sociaux est un résumé de tout ce que vous prévoyez de faire et espérez accomplir sur les réseaux sociaux. Elle guide chacun de vos pas et vous permet de savoir si vous êtes sur la bonne voie ou si vous courez à l’échec. Plus votre stratégie est précise, plus elle sera efficace, alors soyez concis. Si votre plan est trop ambitieux et généraliste, vos objectifs seront inatteignables ou impossibles à mesurer. Dans cet article, nous vous proposons un plan en sept étapes pour créer une bonne stratégie marketing pour les réseaux sociaux, ainsi qu’un modèle de stratégie de réseaux sociaux entièrement gratuit disponible au téléchargement. Nous avons également recueilli les conseils d’Amanda Wood, responsable du marketing des réseaux sociaux chez Hootsuite. En résumé : si vous êtes responsable des réseaux sociaux ou du marketing et que vous avez besoin d’aide pour définir votre stratégie digitale, vous êtes au bon endroit. Points clés à retenir Une stratégie de réseaux sociaux liste les objectifs, les tactiques (comme le marketing d’influence) et les indicateurs nécessaires pour aligner vos efforts sur les succès de l’entreprise. Les réseaux sociaux s’appuient sur un échange bilatéral : ils permettent de gagner la confiance des utilisateurs et de créer une communauté, pas simplement de vendre des produits. Les tendances sortent de nulle part sur les réseaux sociaux. Votre stratégie doit être en mesure de s’adapter aux changements de comportements et aux modes. Psitt : Pour une entrée en la matière, vous pouvez également télécharger gratuitement notre ebook... --- ### 11 Instagram giveaway ideas that will get you new followers > Find out why Instagram contests work wonders for growth on the platform and learn how to plan your own successful Instagram giveaway. - Published: 2025-03-25 - Modified: 2025-03-26 - URL: https://blog.hootsuite.com/instagram-contest/ - Categories: Strategy - Tags: Content creation, Social media engagement - Tags: English - : pll_wpml_342289 - Network: Instagram So you’re planning an Instagram giveaway—how generous! Here’s a step-by-step guide to throwing a successful Instagram giveaway, complete with tips for laying down the contest rules, promoting your giveaway and picking a winner — plus 11 examples from brands that are doing it right. Let’s get started, you selfless, noble giver, you. What is an Instagram giveaway? An Instagram giveaway (or an Instagram contest) is a type of promotion involving a brand or creator gifting a product or service to an Instagram user. Users can enter the contest based on criteria defined by the giveaway organizer. Here are some common reasons why brands throw giveaways on Instagram: To get new followers. Contests tend to bring in new viewers to your page. To engage their audience. Giveaways give your audience a chance to interact with your brand and your content—they bring in algorithm-friendly engagement in the form of likes and comments. To collect user-generated content (UGC). Contests can be a great opportunity to allow your audience to generate (free and creative) content for your page. To give back to their audience. Who would we be without our followers? Hosting an Instagram giveaway helps build your relationship with your audience and give them something in return for their support. How to do an Instagram giveaway: 6 steps 1. Plan your contest goals Start by deciding what the goal of your contest is. More followers? Increased sales numbers for a specific product or service? Whatever it may be, figure out early on what... --- ### 311 Instagram caption ideas [plus free caption generator] > The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action. - Published: 2025-03-25 - Modified: 2025-03-25 - URL: https://blog.hootsuite.com/instagram-captions/ - Categories: Strategy - Tags: AI, Content creation, Social media tools - Tags: English - : pll_wpml_342485 - Network: Instagram An Instagram caption is the text that appears along with an Instagram photo or video. It’s a word (or emoji) based opportunity to elevate your content, provide context, share information, or joke around. It can be up to 2,200 characters. That’s a lot of room for words, but experts generally recommend not writing essay-length captions: the best ones communicate effectively and efficiently. 150-ish characters is a good benchmark. Instagram captions can be SEO-optimized and help your ranking in Instagram’s algorithm—in other words, captions are one of the elements the platform analyzes to determine what your content is about and who should see it. Essentially, captions are a tool for sharing your brand with your audience, and taking your content up a notch. Keep scrolling for a free caption generator to do your brainstorming for you, plus 311 caption ideas for your upcoming content. Additionally, we tapped Angela Vannatter, Social Media Manager of Vancouver’s Earnest Ice Cream, for her best practices on caption-writing to make Instagram marketing a breeze. AI-powered caption generator We can do this the easy way, or—nah, let’s just do it the easy way. Hootsuite’s free Instagram caption generator is powered by AI and will write original, optimized captions for you in a snap. Free Instagram caption generator Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. You can also... --- ### Las 14 mejores aplicaciones de redes sociales para marketing en 2025 > ¿Cuáles son las aplicaciones de redes sociales esenciales en 2024? Analizamos las 14 principales aplicaciones según su tamaño y valor. - Published: 2025-03-24 - Modified: 2025-03-31 - URL: https://blog.hootsuite.com/es/aplicaciones-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_340967 ¿Estás creando una estrategia de marketing en redes sociales y necesitas averiguar qué pueden hacer las numerosas aplicaciones de redes sociales para ayudarte a llegar a tu público objetivo? Entonces necesitas saber qué pueden hacer por ti las aplicaciones de redes sociales más populares del mundo. Hacer una lista de las "diez mejores aplicaciones sociales" es tan del año pasado... Hoy te traemos las catorce mejores aplicaciones de redes sociales con un resumen completo, sección de estadísticas, características principales y recursos. Puntos Claves Las plataformas de redes sociales evolucionan hacia contenidos en tiempo real y formatos visuales dinámicos. Aplicaciones como Instagram y TikTok priorizan los videos cortos, mientras que Twitch y Discord amplifican la interacción en vivo, abriendo nuevas posibilidades para el marketing digital. La mensajería instantánea y los chatbots se consolidan como pilares en la atención al cliente. WhatsApp, Facebook Messenger y Telegram permiten automatizar respuestas, mejorar la retención y reducir tiempos de espera sin perder personalización. Discord y Twitch se posicionan como espacios clave para conectar con comunidades nicho. Especialmente útiles para un community manager, estas plataformas fomentan la creación de experiencias exclusivas y engagement sostenido. Las redes sociales impulsan el ecommerce integrando botones de compra y funcionalidades nativas. Instagram, Pinterest y TikTok destacan en este punto, permitiendo convertir publicaciones directamente en conversiones, con soporte de palabras clave y hashtags estratégicos. Elegir la app adecuada depende del tipo de contenido y del público objetivo. Mientras que Facebook sigue siendo el primer lugar en usuarios activos, cada plataforma tiene... --- ### Instagram shopping: How to get set up and start making sales > Rather than directing customers to your website, Instagram shopping allows them to select and purchase products easily from the app. - Published: 2025-03-21 - Modified: 2025-03-21 - URL: https://blog.hootsuite.com/instagram-shopping/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_354038 - Network: Instagram TL;DR Shoppers on Instagram spend more than on other platforms (40. 1% spend $200+), and 37. 3% of U. S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brand’s website. For most brands, ecommerce should not be the primary focus of your Instagram account. This is a network that’s particularly effective for building long-term relationships that lead to high customer value over time. But shopping should definitely be part of your Instagram strategy. The stats back this up: People are looking for products on Instagram: 44% of Instagrammers use the platform to look for product reviews or recommendations, and 7% of U. S. consumers start their shopping searches on the platform. And those people follow through on their searches: 37. 3% of U. S. Instagram users will make at least one purchase through the platform in 2025. Make... --- ### Analyses Instagram : les meilleurs outils et nos conseils > Découvrez comment mettre à profit les analyses Instagram pour suivre vos performances et identifier les possibilités d’amélioration. - Published: 2025-03-20 - Modified: 2025-05-05 - URL: https://blog.hootsuite.com/fr/outils-analyse-instagram-entreprise/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Outils de médias sociaux - Tags: Français - : pll_wpml_2227751 - Network: Instagram Les analyses Instagram devraient être la pierre angulaire de votre stratégie Instagram. Instagram compte environ 2 milliards d’utilisateurs actifs mensuels dans le monde, qui passent en moyenne 12 heures et 13 minutes par mois sur l’application. Près de 62,7 % d’entre eux l’utilisent pour suivre ou rechercher des marques ou des produits. Pour prendre de bonnes décisions marketing, il est en effet indispensable de se baser sur des informations pertinentes - or sur Instagram, les analyses chiffrées sont à portée de la main et vous permettent de voir rapidement ce qui marche (et ne marche pas) et d’obtenir de nouvelles idées pour vos futures stratégies. Points clés à retenir Suivre vos statistiques Instagram est essentiel pour développer une stratégie de contenu efficace. Grâce aux outils d’analyse Instagram, vous pouvez surveiller des métriques clés comme le taux d’engagement, les clics, la portée ou encore les performances de vos stories Instagram, reels et publications Instagram. Le tableau de bord professionnel Instagram permet un aperçu rapide de vos performances de compte Instagram. Il fournit des données Instagram comme le nombre d’abonnés, les comptes touchés, les comptes engagés, ou les interactions en temps réel depuis votre profil Instagram. Des outils d’analyse externes comme Hootsuite, Later ou Buffer offrent des données plus détaillées. Ils permettent de créer des rapports personnalisés, suivre les influenceurs, analyser les données démographiques, et comparer les résultats à ceux d'autres comptes professionnels ou secteurs. Le bon usage des hashtags, mots-clés, et des meilleurs moments pour publier augmente significativement les performances de... --- ### Instagram-Beiträge terminieren: 3 Top-Methoden für 2025 > Wenn ihr Instagram-Beiträge terminieren lernt, könnt ihr Zeit sparen und euch auf die Erstellung hervorragender Inhalte konzentrieren. - Published: 2025-03-20 - Modified: 2025-03-20 - URL: https://blog.hootsuite.com/de/instagram-beitraege-terminieren/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_338895 - Network: Instagram Hier geht es um die Frage, warum ihr Instagram-Posts planen solltet. Die Planung von Social-Media-Content hat für Creators, Influencer und Social-Media-Manager nämlich zahlreiche wichtige Vorteile. Insbesondere in der Instagram-App könnt ihr euch durch das Erstellen und die Vorausplanung eurer Inhalte auf Bilder in hoher Qualität und gut bearbeitete Videos konzentrieren, die auf Insta Erfolg haben. Aus diesem Grund empfiehlt sich ein Instagram-Planer. Damit könnt ihr den Rest eures Arbeitstages unterbrechungsfrei arbeiten und euch auch um Aufgaben wie Community-Engagement, Reporting, Analysen und strategische Planung kümmern. (Und müsst nicht um 3 Uhr in der Früh aufstehen, um Inhalte dann zu posten, wenn eure internationale Zielgruppe besonders aktiv ist. ) Wichtige Erkenntnisse Durch die Planung von Instagram-Beiträgen könnt ihr Zeit sparen und konsistente Inhalte pflegen, sodass mehr Zeit für die Erstellung von Content, das Engagement und die Strategie frei wird. Ihr könnt Beiträge direkt über Instagram, Meta Business Suite oder Hootsuite terminieren, wobei Hootsuite ein plattformübergreifendes Management und fortschrittliche Tools bietet. Die Best Practices beinhalten die Planung zu den Haupt-Engagement-Zeiten, die Überprüfung der Analytics zur Optimierung von Beiträgen und bei Bedarf die Anpassung von Content-Plänen. Da 38 % aller Social-Media-„Teams“ tatsächlich nur aus einer Person bestehen, gehört das Vorausplanen von Beiträgen zu den wichtigen Methoden, mehr aus der doch begrenzten Anzahl von Stunden eines Arbeitstags herauszuholen. In diesem Artikel verraten wir euch, wie ihr Posts, Stories, Threads und sogar Reels terminiert — damit ihr effektive Instagram-Kampagnen planen und durchführen könnt, ohne euch an Spontan-Beiträgen abzumühen, die noch dazu eure Daumen über Gebühr beanspruchen.... --- ### X (Twitter) stats that marketers need to know in 2025 > Get familiar with all the most important and up-to-date X (f.k.a. Twitter) statistics, so you can plan a strategy that works for your brand. - Published: 2025-03-20 - Modified: 2025-03-20 - URL: https://blog.hootsuite.com/twitter-statistics/ - Categories: Strategy - Tags: Social media stats, Social media trends - Tags: English - : pll_wpml_343573 - Network: Twitter Whether you call it X or Twitter (as you’ll see in stat #21, many people still do), there’s no question that this particular social platform is in a period of significant change. As you’ll see in stat 24, that has some brands questioning the platform’s ROI. But advertiser numbers that dropped off a year and a half ago are picking back up again, as are ad revenues. For brands with an active audience on X, there’s real opportunity to connect and build community. So: Is that your brand? This collection of X statistics can help you figure that out. Use these latest insights into current audience details, usage patterns, and benchmarks to inform your X marketing strategy for 2025. What the data tells us (TL;DR) Gen Z is X’s biggest generational group, growing 12% since 2022. The segment also drove a 6. 9% brand equity jump in Q3 2024. This means brands on X can target young people with entertaining content in a space less saturated by brand competitors. X users watched 8. 3 billion videos daily in 2024, a 40% YoY increase, as the platform pushes a TikTok-like experience with its new video tab. Yet, only 5. 5% of marketers use X for influencer campaigns, far behind TikTok (58. 9%) and Instagram (35. 2%). This gap presents an opportunity for early adopters to leverage video and influencer partnerships on X at potentially lower costs in a less saturated market. X accounts average 61 posts/week, with impressions up to 2,121... --- ### Experiment: Does early engagement boost reach on Instagram? > See how we tested early engagement on Instagram and get seven simple tactics to increase your post visibility on the platform. - Published: 2025-03-19 - Modified: 2025-03-20 - URL: https://blog.hootsuite.com/experiment-instagram-early-engagement/ - Categories: Experiments - Tags: Experiments, Social media engagement, Social media strategy - Tags: English - Network: Instagram Did you know that the average Instagram post only reaches about 32% of an account's followers? 1 If you’ve ever felt like your content is stuck in a black hole of low engagement, you’re not alone. Many marketers struggle with what we’ll call Low Engagement Fatigue (LEF) —a totally real (and definitely not made-up) social media syndrome that leaves you wondering, “Am I shadowbanned? Why aren’t my posts getting traction? Is the algorithm out to get me? ” If LEF’s got you down, here’s a glimmer of hope: some swear that boosting early engagement can jolt your posts back to life. We decided to test it. Here’s what we found — and how you can use these insights to supercharge your own Instagram marketing strategy. Key takeaways Early engagement gets your post noticed. Quick likes and comments tell Instagram’s algorithm your content is worth showing to more people. Interaction can reach beyond your followers. A strong start helps your post land in front of new audiences, like on the Explore page. Simple actions kickstart engagement. DMing loyal followers or using Stories with a prompt can spark that crucial first-hour buzz. Good content and timing set the stage. Pair quality posts with active hours to give your engagement efforts a head start. Tracking reveals what works. Use tools like Hootsuite Analytics or Instagram Insights to monitor reach and engagement, refining your strategy over time. Hypothesis If a post receives high engagement in the first hour, then Instagram’s algorithm will boost its... --- ### 30 Instagram statistics marketers need to know in 2025 > Are you marketing on the world's third most-used social platform? These Instagram statistics can help you shape your strategy. - Published: 2025-03-19 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/instagram-statistics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343147 - Network: Instagram Reaching two billion people every month, Instagram is a critical component of any brand’s digital marketing strategy. But it’s a tricky platform to pin down, since it’s known for algorithm changes and a constant influx of new or adjusted features. Here, you’ll find an in-depth look at the most relevant and up-to-date Instagram stats so you can understand who’s using the platform now, what they’re looking for, and how you can best engage them. But first... What the data tells us (TL;DR) Instagram is a global powerhouse with a young, engaged audience.  With 2 billion monthly active users, it’s the third biggest social platform globally. Its demographic stats scream opportunity: 72% of U. S. teens and 76% of 18-29-year-olds are on it, making it the go-to spot for Gen Z. If your brand’s chasing younger audiences, this is your playground. Engagement’s solid, but strategy matters. The average overall engagement rate on the platform sits at 2. 0%, with carousels crushing it at 2. 4%. But less is more when it comes to posting. Some retailers post as many as 17 times a week, but it's brands that update their feeds twice a week that see the best engagement, TL;DR? Quality over quantity, and lean into carousels. Instagram isn’t just fun — it’s a hub for shopping and search. Sure, 86% of users are there for entertainment, but 36% are using Instagram like Google, and 7% start their shopping searches there. With ad revenue projected at $67. 27 billion in 2025... --- ### Conseguir más vistas en YouTube en 2025: 20+ consejos de expertos > Aprende a conseguir más vistas en YouTube con comentarios, listas de reproducción, miniaturas atractivas y más. - Published: 2025-03-19 - Modified: 2025-03-19 - URL: https://blog.hootsuite.com/es/como-conseguir-mas-visualizaciones-en-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_342461 - Network: YouTube ¿Quieres conseguir más vistas en YouTube? ¡Por supuesto que sí, eres un ser humano con un corazón y un video para compartir! Es natural. YouTube es la plataforma de redes sociales más popular en Estados Unidos y el segundo sitio más visitado del mundo (después de Google). Los espectadores de todo el mundo miran más de mil millones de horas de contenido de YouTube todos los días, y se suben más de 500 horas de contenido cada minuto. (Podríamos seguir, pero puedes leer las últimas estadísticas de YouTube cuando quieras). Entonces, ¿cómo puedes captar la atención de incluso una fracción de esos espectadores para conseguir más vistas para tu propio canal? Detallaremos algunas de las técnicas avanzadas que utilizan los profesionales para conseguir más vistas en YouTube. Puntos claves Revisa los conceptos básicos. Asegúrate de que tu canal tenga un aspecto profesional con una imagen de marca coherente y una información de contacto actualizada. Esto establece una base sólida para atraer espectadores. Busca un nicho. Concéntrate en un área específica para destacar. Crear contenido adaptado a una audiencia en particular, como consejos de baloncesto para aficionados, puede ayudarte a generar una base de seguidores fieles. Investiga, investiga, investiga. Utiliza el SEO de YouTube para optimizar tus videos. Esto significa elegir las palabras clave y los hashtags adecuados para que tu contenido tenga una mejor clasificación en los resultados de búsqueda. Aprovecha YouTube Shorts. Crea y sube videos de formato corto para aprovechar la creciente popularidad del contenido rápido y atractivo.... --- ### 43 façons intelligentes de promouvoir votre chaîne YouTube > Découvrez les façons les plus efficaces de promouvoir votre chaîne YouTube pour obtenir plus de vues et améliorer le ROI de votre stratégie. - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://blog.hootsuite.com/fr/promouvoir-votre-chaine-youtube/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_340445 - Network: YouTube Malgré l’influence considérable des formats vidéo courts comme les TikToks et les reels observée ces dernières années, une plateforme de partage de vidéos reste indétrônable : YouTube. Il s’agit du site de réseaux sociaux le plus populaire aux États-Unis et du deuxième site le plus consulté sur Internet, avec plus de 2,1 milliards d’utilisateurs à travers le monde. Si vous voulez exploiter le potentiel de cette plateforme, vous devez apprendre à promouvoir votre chaîne YouTube. Découvrez ci-dessous nos astuces préférées pour optimiser votre contenu YouTube de manière à ce que les nouveaux utilisateurs trouvent votre chaîne (à la fois sur YouTube et sur les autres plateformes de réseaux sociaux). Chacune de ces astuces se veut simple, efficace et, surtout, 100 % gratuite. Points clés à retenir Faites réagir et interagissez : Ne vous contentez pas de publier des vidéos – créez une communauté. Répondez aux commentaires, organisez des sessions de questions/réponses et interagissez avec votre public pour l’inciter à revenir sur votre chaîne. Exploitez le pouvoir des titres : Donnez à vos vidéos des titres courts et accrocheurs. Ne dépassez pas 60 caractères, insérez vos mots-clés principaux au début et évitez les pratiques trompeuses (pas de pièges à clics ! ). Un titre percutant a le pouvoir d’arrêter un utilisateur et de le pousser à cliquer sur votre vidéo. Faites la promotion de votre contenu partout : Utilisez tous vos comptes de réseaux sociaux pour promouvoir vos vidéos. Partagez des extraits sur Instagram et Facebook, ajoutez le lien vers votre chaîne dans votre bio... --- ### 10 advanced tips for writing for social media in 2025 > Writing for social media takes talent, focus, and keen audience intel. We’ve updated this guide for 2025 to keep you ahead of the curve. - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://blog.hootsuite.com/writing-for-social-media/ - Categories: Strategy - Tags: Content creation, Social media tools - Tags: English - : pll_wpml_2221686 Key takeaways Writing for social media in 2025 means adapting to each platform’s unique language and audience needs. X favors short, witty replies, while LinkedIn calls for polished thought leadership — tailor your copy accordingly. Overcome writer’s block and save time by starting with a rough draft or using tools like Hootsuite’s OwlyWriter AI. It’s easier to edit a messy first try than to stare at a blank screen. Accessibility boosts reach and engagement. Simple tweaks — like CamelCase hashtags (#SocialMedia) and vivid alt-text — ensure everyone can enjoy your posts, no extra effort required. Platform-specific CTAs turn readers into doers. “Link in bio” works on Instagram, “Retweet if you agree” fits X — test variations with Hootsuite Analytics to find what drives action best. Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between.   Writing for social media is different from writing for blogs and websites — it requires expert knowledge of social platforms and their audiences, trends, and inside jokes.   Social media writing is a crucial element of any brand’s social presence. It can make or break a campaign or your entire social media marketing strategy. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. 10 social media writing tips for 2025 The tips below will help you create content... --- ### Social media content creation: 15 pro tips, tools + templates [2025] > Discover how to build an effective social media content creation process for 2025 and explore the latest tools to simplify your workflow. - Published: 2025-03-17 - Modified: 2025-03-18 - URL: https://blog.hootsuite.com/social-media-content-creation/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2776107 Billions of people worldwide participate in social media content creation, but creating engaging content takes skill. Some people seem to have a natural talent for crafting high-quality posts that engage, entertain, and inform, while others struggle to get a single like. The good news? Effective social media content creation isn’t just about talent; it’s about strategy. With the right approach, tools, and insights, anyone can create content that stands out, builds an audience, and supports their brand’s goals. In this guide, we’ll break down everything you need to know to create high-performing social media content, from brainstorming ideas to optimizing posts for engagement. Let’s dive in. Key takeaways Social media content creation is crafting posts for social platforms like TikTok and X. It includes short videos, photos, and graphics. Focus on mobile-friendly content for 2025 success. Keep videos under 30 seconds, use vertical formats, and test polls for quick engagement across platforms. Use tools like Hootsuite to streamline creation and scheduling. Start with OwlyWriter AI for ideas, then plan posts for peak times with minimal effort. Track social media trends and performance to refine your marketing strategy. Find new trends with Hootsuite’s social listening, then adjust based on analytics for better results. What is content creation? What is social media content creation? Social media content creation is the process of planning, producing, and sharing content — such as videos, images, and text — on platforms like TikTok, Instagram, and LinkedIn. The goal is to engage audiences, build brand awareness, and... --- ### Algoritmo de Instagram: cómo dominarlo y darle visibilidad a tus publicaciones en 2025 > El algoritmo de Instagram afecta a todos los usuarios de la plataforma. Conoce sus factores de clasificación y logra que tu contenido sea más visto. - Published: 2025-03-17 - Modified: 2025-03-18 - URL: https://blog.hootsuite.com/es/algoritmo-de-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_344801 - Network: Instagram Tratar de mantenerse al día con el algoritmo de Instagram es un poco como apuntarle a una presa esquiva y en constante movimiento. Justo cuando crees que lo tienes resuelto, ¡pum! cambia de nuevo. Quizá muchas veces te preguntes cuál es el mejor horario para publicar en Instagram para maximizar las interacciones o cómo lograr que tus Reels de Instagram lleguen a muchas más personas.   Si es así, estás en el lugar correcto. En esta guía encontrarás todos los aspectos básicos del algoritmo de Instagram así como consejos prácticos para que trabaje a tu favor. Puntos Clave Personalización del contenido: El algoritmo de Instagram utiliza múltiples algoritmos, clasificadores y procesos específicos para cada sección de la aplicación (Feed, Stories, Reels, Explore, Search) con el fin de personalizar la experiencia del usuario. Factores de clasificación en el Feed: Para determinar qué contenido mostrar en el Feed, el algoritmo considera factores como el interés del usuario, la popularidad de la publicación, la información sobre el autor y el historial de interacciones entre el usuario y el autor. Clasificación en Stories: En las Stories, el algoritmo prioriza el contenido basándose en la interacción del usuario con las historias de una cuenta, la frecuencia con la que las visualiza y la relación cercana entre el usuario y el autor. Importancia de la novedad: El algoritmo valora la frescura del contenido, dando prioridad a las publicaciones recientes sobre las más antiguas para mantener la plataforma interesante y atractiva. Interacción con la audiencia: Fomentar la... --- ### Le guide ULTRA complet du marketing Facebook en 2025 > Vos clients potentiels sont déjà sur Facebook. Déployez une solide stratégie de marketing Facebook pour les atteindre et créer du lien. - Published: 2025-03-13 - Modified: 2025-05-05 - URL: https://blog.hootsuite.com/fr/marketing-facebook/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_67130 - Network: Facebook Quoi de neuf, ami des réseaux sociaux ? Pas grand-chose, mais un constat : le marketing Facebook reste indispensable en 2025. Avec 2,037 milliards d’utilisateurs actifs par jour (rien que ça ! ), Facebook conserve sa place de premier réseau social au monde (et de première source de memes de Minions, à en croire le profil de Tonton Patrick). Pour 54,3 % des utilisateurs de Facebook, la plateforme est le principal moyen d’effectuer des recherches sur une marque. D’ailleurs, 66 % de tous les utilisateurs de Facebook ont l’habitude d’explorer les Pages d’entreprises locales au moins une fois par semaine. Points clés à retenir Le gestionnaire de publicités Facebook est un outil marketing incontournable pour lancer des campagnes efficaces. Il permet aux petites entreprises de promouvoir leurs produits, suivre les performances, et atteindre leurs objectifs commerciaux à tout budget. Les formats comme le carrousel, les stories ou les vidéos courtes (reels) sont essentiels dans une bonne stratégie marketing Facebook. Ces contenus visuels boostent l’engagement et soutiennent vos objectifs marketing en rendant votre message plus interactif. Le marketing digital sur Facebook ne se limite pas à la publicité : les groupes, les événements et les directs renforcent la communauté et la notoriété. Pour les marques en e-commerce, c’est aussi une porte d’entrée puissante vers la vente directe. WhatsApp et Messenger peuvent être intégrés à votre stratégie Facebook pour un service client rapide et personnalisé. Ces canaux facilitent les conversations en temps réel et augmentent la conversion grâce à une interaction directe.... --- ### Werbung auf Facebook 2025 – so geht’s! [Leitfaden in 8 Schritten] > Ob Profi-Facebook-Marketer oder relativer Neuling: Werbung auf Facebook zu beherrschen ist immer nützlich. - Published: 2025-03-13 - Modified: 2025-03-17 - URL: https://blog.hootsuite.com/de/facebook-werbung-fuer-einsteiger/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_2226621 - Network: Facebook Facebook ist und bleibt ein Social-Media-Riese mit über drei Milliarden aktiven Nutzern pro Monat (MAU) im Januar 2024. 30 Millionen dieser MAUs kommen aus Deutschland (Stand Q4/2024). Im Laufe der Jahre hat sich die Facebook-Werbung weiterentwickelt, um den Milliarden von Nutzern besser gerecht zu werden. Gleichzeitig mussten sich auch Marketer ständig weiterbilden, um sicherzustellen, dass sie bei Werbung auf Facebook auf dem Laufenden bleiben, um die gewünschten Ergebnisse zu erzielen. In diesem Blogbeitrag erfahrt ihr alles über die neuesten Tipps, Tricks und Techniken für Werbung auf Facebook im Jahr 2025. Egal, ob erfahrener Marketer oder Novize: dieser FB-Werbeleitfaden erklärt euch: wie ihr Facebook Ads einrichtet, wie ihr eine Facebook Ad erstellt, wie ihr Facebook-Anzeigen schaltet und alles andere, was ihr über Facebook Ads wissen müsst. Was sind Facebook Ads? Facebook Ads sind Posts, für die Unternehmen bezahlen, um Facebook-Nutzern Produkte oder Dienstleistungen zu präsentieren. Sie sind in verschiedenen Formaten verfügbar, z. B. als Bilder, Videos oder Carousels. Wie bei Instagram erscheinen Facebook-Anzeigen in der gesamten App, einschließlich in den Feeds der Nutzer, in Stories, im Messenger, auf dem Marktplatz und an anderen Stellen. Facebook-Anzeigen richten sich in der Regel an Nutzer auf der Grundlage ihrer: Demografie, Standorte, Interessen, Profilinformationen und Online-Aktivitäten. Unternehmen legen ein Anzeigenbudget fest und bieten für jeden Klick oder tausend Impressions, die die Anzeige erhält. Facebook Ads sehen oft ähnlich aus wie normale Beiträge, enthalten aber immer die Kennzeichnung „gesponsert“, um anzuzeigen, dass es sich um Anzeigen handelt. Sie enthalten in der Regel auch mehr Features als... --- ### 80+ Instagram Threads ideas [plus free Threads ideas generator] > If you want to get into Threads, but aren’t sure where to start, we’ve got some creative Instagram Threads ideas for you right here. - Published: 2025-03-13 - Modified: 2025-03-13 - URL: https://blog.hootsuite.com/instagram-threads-ideas/ - Categories: Strategy - Tags: Content creation, Free tool - Tags: English - : pll_wpml_3127947 - Network: Instagram Instagram Threads rocked the internet when it debuted in early July 2023; the Meta-owned alternative to X/Twitter racked up more than 100 million users within hours of its launch. Threads is a text-based conversation app. You can create posts with up to 500 characters, and add links, photos and videos, too. Your feed includes accounts you follow, plus suggested content, hand-selected by the almighty Threads algorithm. As Instagram CEO Adam Mosseri described it, “We’re hoping Threads can be a great space for public conversations. ” To help you make the most of your posts, we spoke to 4 social media experts for their top tips on how to nail your Threads strategy. If you want to get in on that public convo, but aren’t sure where to start, we’ve got some ideas for incorporating this new app into your social media strategy right here. Or, just plug some prompts into our free Instagram Threads generator below to help get the juices flowing. Free Instagram Threads ideas generator Write Threads at lightning speed with Hootsuite’s free AI Threads generator. Make every one of your 500 characters count with the help of our AI assistant. Plug in some keywords, select your preferred tone, and let the magic happen. 80+ creative Instagram Threads ideas to captivate your audience Not sure where to start with Threads? We’ve got 80+ ideas and examples of Instagram Threads content ideas to help inspire you. Short Instagram Threads ideas No matter what today has in store, you’ve got... --- ### 30 Facebook demographics marketers need to know in 2025 > With 3 billion daily active users, understanding Facebook demographics is key to creating a successful social marketing strategy. - Published: 2025-03-13 - Modified: 2025-03-13 - URL: https://blog.hootsuite.com/facebook-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_341981 - Network: Facebook With just over 3 billion monthly active users, Facebook continues to be the largest social media platform in the world. But what do we really know about the people that make up this massive user base? How deep does your Facebook demographics knowledge go? To help you navigate this, we spoke to 3 social media experts on their top tips for using Facebook demographics to inform your strategy. Understanding the demographics of Facebook users is key to creating a successful digital marketing strategy on the platform. With that in mind, let’s dive into some of the most important Facebook statistics and demographic information you need to know this year. General Facebook demographics Here’s a look at some general Facebook demographics that marketers should know in 2025. Facebook has the most users in common with Instagram, WhatsApp, and YouTube According to the 2025 DataReportal global report, 77. 9% of Facebook users are also on Instagram, while a tied 73. 6% of users are also on WhatsApp and YouTube. Considering Facebook, Instagram, and WhatsApp are all under the Meta umbrella, it makes sense that all three platforms have so many users in common. Facebook has 2. 1 billion daily active users With 2. 1 billion daily active users, that means around a quarter of the world’s entire population is checking their Facebook app daily. Facebook monthly active users surpasses 3 billion According to Statista, Facebook sees just over 3 billion monthly active users. Facebook removed more than 3 billion fake accounts in... --- ### 25 X/Twitter demographics marketers need to know in 2025 > If you want to connect with your audience on social, you have to know who they are. These X (Twitter) demographics can help. - Published: 2025-03-13 - Modified: 2025-03-13 - URL: https://blog.hootsuite.com/twitter-demographics/ - Categories: Strategy - Tags: Social media stats, Social media trends - Tags: English - : pll_wpml_342146 - Network: Twitter Whether you call it X or are sticking with Twitter, the fact is that there are still a few hundred million people using the popular social media platform in 2025. And if your brand is on there, you’re going to want to be in the know about the latest X/Twitter demographics. After all, if you don’t know your audience (or potential audience), you’re in for an uphill battle. Understanding who is using X/Twitter will help you tailor the perfect content, target niche audiences more effectively, track the right metrics, and even determine whether it’s a worthwhile avenue for reaching your target audience. Read on for the X/Twitter statistics and audience demographics social media marketers need to build a better Twitter marketing strategy in 2025. General X/Twitter user demographics X/Twitter has an estimated 335 million monthly active users As of 2024, X/Twitter has around 335 million monthly active users, which is a 5% decrease from its 368 million users in 2022. Usership has been steadily declining since the Elon Musk takeover and the platform’s rebranding to X, though the platform still has a loyal following. X/Twitter has an estimated 200-250 million daily active users Shortly after assuming her role as CEO, Linda Yaccarino shared that X/Twitter has somewhere between 200-250 million users that access the platform each day. There will be more than 500 million X/Twitter users by 2028 A forecast by Statista predicts that over the next few years, the number of global users on X/Twitter will grow to a... --- ### The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends > Master LinkedIn hashtags in 2025 with proven strategies, Hootsuite’s free tools, and 30 trending tags to boost your reach and engagement. - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://blog.hootsuite.com/linkedin-hashtags/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2221848 - Network: LinkedIn Over one billion people use LinkedIn, making it the world’s largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use? How many per post? How else can you use hashtags, besides in content, to find fellow professional peeps? Can you follow a hashtag on LinkedIn? Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. First off, watch this video to find out everything you need to know about LinkedIn hashtags, how to use them, and how to use them well: https://youtu. be/6Dnm34FSk6Q Key takeaways Hashtags help your LinkedIn content get discovered. Using the right hashtags boosts visibility, helps you reach a larger audience, and connects you with like-minded professionals. Stick to 3-5 relevant hashtags per post. Place them at the end of your caption to keep your message clear and easy to read. Mix broad and niche hashtags for the best results. Popular hashtags expand reach, while specific ones help you target the right audience. Use AI tools to find the best hashtags. Hootsuite’s hashtag generator suggests the most relevant hashtags based on your post’s content. Track your hashtag performance and adjust as needed. Regularly review your LinkedIn analytics to see what’s working and tweak your strategy over time. What are LinkedIn hashtags? LinkedIn... --- ### Todo sobre las historias de Instagram: consejos y trucos prácticos > Aprende los conceptos básicos sobre las historias de Instagram con algunos de nuestros consejos y trucos favoritos para ayudarte a destacar. - Published: 2025-03-12 - Modified: 2025-04-01 - URL: https://blog.hootsuite.com/es/historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_344697 - Network: Instagram ¿Le tienes miedo al compromiso del feed? ¿Te encantan los stickers y los gifs? O tal vez eres un profesional de marketing o un creador de contenido súper inteligente y encantador. Entonces, las stories de Instagram son definitivamente para ti. Las Instagram Stories o historias de Instagram tienen todo tipo de herramientas y funcionalidades integradas. Pero pueden ser difíciles de encontrar y aún más difíciles de usar. Sigue leyendo para aprender todo lo que necesitas saber sobre cómo usar las historias de Instagram, desde la navegación y las funciones básicas hasta consejos creativos para usuarios comerciales. Aprendizajes clave Las stories de Instagram son una excelente manera de interactuar con la audiencia y destacar contenido efímero en tu cuenta de Instagram. Puedes usar herramientas como hashtags, encuestas y stickers para mejorar la participación en tus stories de Instagram. Si quieres organizar mejor tu estrategia, puedes programar stories de Instagram y mantener la consistencia en tus publicaciones de Instagram. Existen herramientas para descargar historias de Instagram de cuentas públicas de forma sencilla y en alta calidad. Tanto en Android como en iOS, puedes gestionar tu perfil de Instagram y mejorar la visibilidad con una buena estrategia de contenido. Responderemos preguntas sobre las historias de Instagram como: ¿Cómo funcionan las historias en Instagram? ¿Cuáles son las pautas de las historias de Instagram que necesito saber? También te daremos una guía general de «cómo usar las historias de Instagram». ¡Aprovechemos al máximo el poderoso espacio en la parte superior de la aplicación! ¿Qué son... --- ### Instagram video sizes, dimensions, and formats for 2025 > Everything you need to know about the latest changes to Instagram video sizes, dimensions, and formats for Reels, Stories, and more. - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://blog.hootsuite.com/instagram-video-sizes/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2775040 - Network: Instagram Instagram video has quickly become one of the most sought-after platform features. From Instagram Stories to Reels, carousel posts, and more, there are so many ways to tell a visual story. Whether you're focusing on video content or engaging with Instagram users, it's important to know how to get the most out of your video posts. While Instagram videos are popular, not every video makes it to the front page. Different videos serve different purposes, and as a result, have different specs. If you want your videos to perform well, you need to do things by the books! This means paying attention to video dimensions and sizing requirements for each type of video. There are currently four different Instagram video formats on Instagram. These are: Instagram Reels Instagram Stories In-Feed Carousel videos Instagram Live videos In this post, we're going to break down everything you need to know about Instagram video sizes, video resolution, file formats, and video file types in 2025. This will keep your visual stories looking their best, so you can spend more time winning the algorithm. Instagram video sizes Instagram Reels video size Instagram Reels are designed to be viewed full-screen, vertically, and on mobile devices. With that in mind, the best way to make sure your Reels are the correct size is to shoot and edit your video posts directly on your phone. Whether you're shooting for Instagram feed videos or longer content, maintaining the right video resolution ensures you stand out — so focusing... --- ### 19 social media best practices for faster growth > No matter what industry you’re in or what your goals are, these are the social media best practices everyone should follow. - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://blog.hootsuite.com/social-media-best-practices/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2224213 Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of the social media game. Remember, social media best practices can change fast. So it’s a wise idea to peep the to-do lists throughout the post even if you think your social strategy is already running like a well-oiled machine. Bonus: Get a primer on social strategy and measurement from our free ebook on social media marketing basics. Grab it below.  No email required! 19 social media best practices for 2025 Social media marketing best practices 1. Do audience research Your audience is the foundation of everything you do on social media. (Really, they’re the foundation of everything you do in your business, period. ) That means you need to know who they are, what they want, and how they spend their time on social platforms. This information will guide all other best practices for social media marketing within your organization. Every social marketing team should be able to answer the following basic questions: Who are your customers? Where do they hang out online (and in real life)? What do they care about? Do they already know you? What do they think of you? Is it what you want them to think? What are their interests? What types of content are they most likely to enjoy and engage with? What stage(s) of life do they generally fall into? What language(s) do they speak? What... --- ### Audit des médias sociaux : guide pour le réussir en 2025 [avec MODÈLE GRATUIT] > Un audit des réseaux sociaux vous aide à analyser et améliorer votre stratégie. Utilisez notre modèle pour faire le point facilement. - Published: 2025-03-11 - Modified: 2025-04-01 - URL: https://blog.hootsuite.com/fr/audit-des-medias-sociaux-modele-gratuit/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Modèle - Tags: Français - : pll_wpml_66427 Le marketing sur les plateformes sociales est une partie de plaisir est une partie de plaisir... jusqu’au moment où il faut mesurer ses résultats (histoire de voir ce qui marche et ce qui ne marche pas), pas vrai ? C’est pour cela que les audits des réseaux sociaux sont si importants. Effectuer des audits réguliers permet de comprendre comment chaque plateforme contribue à la réalisation de vos objectifs marketing. Et si vous utilisez un modèle simple (comme le modèle gratuit que nous avons préparé ci-dessous), le processus ne sera ni laborieux ni compliqué. Les accros aux feuilles de calcul pourraient même trouver qu’effectuer un audit des vos réseaux sociaux est... amusant ! Poursuivez votre lecture pour découvrir comment réaliser un audit des réseaux sociaux efficace de A à Z. Principaux points à retenir Les audits des médias sociaux vous permettent d’identifier les points forts et les axes d’amélioration de votre stratégie réseaux sociaux. Lorsque vous mesurez vos performances, tenez compte d’indicateurs de performance clés tels que le taux d’engagement, la fréquence de publication et la taille de l’audience. Utilisez votre audit pour vous assurer que tous vos comptes sociaux sont conformes au style et aux politiques de votre image de marque. Comparez vos performances à celles de vos concurrents en effectuant une analyse comparative et identifiez des opportunités d’amélioration. Utiliser des modèles d’audit des médias sociaux vous aidera à vous lancer ! Ici vous trouverez des modèles gratuits pour analyser vos performances facilement et rapidement. Qu’est-ce qu’un audit des médias sociaux ? Un... --- ### Nombres de usuario para Instagram: más de 100 ideas (+ generador gratuito) > Descubre más de 100 ideas de nombres de usuario para Instagram y encuentra inspiración para tu marca con nuestro generador de IA. - Published: 2025-03-10 - Modified: 2025-03-17 - URL: https://blog.hootsuite.com/es/nombres-de-usuario-de-instagram-generador-gratuito/ - Categories: Estrategia - Tags: Español - : pll_wpml_3126496 - Network: Instagram ¿Te ha pasado que tienes una gran idea para una nueva cuenta de Instagram pero te quedas atorado en el nombre de usuario para Instagram? Elegir tu ‘alias’ o handle no es cosa fácil, pues es tu primera impresión digital y define el tono de tu cuenta.   Ya sea que seas un entusiasta decidido a desarrollar una marca personal, que estés empezando una nueva cuenta de empresa o, simplemente quieras una finsta (falso Instagram), tener un nombre de usuario memorable es clave para desarrollar tu presencia en línea. En este artículo, hemos compilado más de 100 ideas de nombres de usuario para Instagram para inspirarte. Además, platicamos con Vanessa Blaho, social media manager y creadora de @vanessa. eats. prague, y Val Razo, consultora de redes sociales para que nos compartieran sus mejores consejos sobre cómo elegir el nombre de usuario perfecto en Instagram. ¿Qué es un nombre de usuario de Instagram? Un nombre de usuario de Instagram es un identificador único que representa a una marca, creador o usuario en la plataforma.   El nombre de usuario aparece en el perfil y en la URL de la cuenta y se usa para etiquetar a las cuentas en publicaciones, comentarios e historias. Un nombre de usuario puede tener hasta 30 caracteres y puede incluir letras, números, puntos o guiones bajos (pero nada de emojis ni caracteres especiales). Para las marcas y los influencers, un buen nombre de usuario ayuda a aumentar el reconocimiento, mejorar la visibilidad, reforzar la identidad de... --- ### 20+ Experten-Tipps für mehr Views auf YouTube in 2025 > Ihr wollt mehr Views auf YouTube? Dann müsst ihr auf Kommentare antworten, Video-Playlists erstellen, schicke Thumbnails gestalten und mehr. - Published: 2025-03-06 - Modified: 2025-03-07 - URL: https://blog.hootsuite.com/de/erhaltet-mehr-views-auf-youtube/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_342461 - Network: YouTube Ihr wollt mehr Views auf YouTube? Logo! Schließlich seid ihr quicklebendig und habt ein Video zum Teilen. YouTube ist die beliebteste Social-Media-Plattform in den USA und die am zweithäufigsten besuchte Website der Welt (nach Google). Auch hierzulande ist die Social-Media-Plattform schwer angesagt: 85,1 % der Deutschen nutzen YouTube.   Täglich sehen sich Zuschauer auf der ganzen Welt mehr als eine Milliarde Stunden YouTube-Content an, und jede Minute werden über 500 Stunden an Inhalten hochgeladen. (Bevor wir noch weiter ausholen, lest euch einfach alle aktuellen YouTube-Statistiken in aller Ruhe durch. ) Wie schafft man es also, auch nur einen Bruchteil dieser Zuschauer auf sich aufmerksam zu machen, um mehr Views für den eigenen Kanal zu erhalten? Wir erläutern im Folgenden ein paar fortgeschrittene Methoden, die Profis mehr Views auf YouTube bringen. Umsetzbare Erkenntnisse Achtet auf die Basics. Sorgt dafür, dass euer Kanal mit einem konsistenten Markenimage und aktuellen Kontaktinformationen professionell aussieht. Dies schafft eine solide Grundlage, um Zuschauer anzuziehen. Findet eure Nische. Konzentriert euch auf einen bestimmten Bereich, um euch abzuheben. Content, der auf eine bestimmte Zielgruppe zugeschnitten ist, wie z. B. Fussballtipps für Enthusiasten, kann dazu beitragen, eine treue Anhängerschaft aufzubauen. Recherche, Recherche, Recherche. Nutzt YouTube SEO, um eure Videos zu optimieren. Das heißt: Ihr müsst die richtigen Keywords und Hashtags auswählen, damit euer Content in den Suchergebnissen höher eingestuft wird. Macht euch YouTube Shorts zunutze. Erstellt und ladet Kurzvideos hoch, um von der wachsenden Beliebtheit schnell konsumierbarer, ansprechender Inhalte zu profitieren. Pssst: Wenn ihr bei Null anfangt: Wir haben... --- ### Le guide ULTRA complet du marketing sur X (Twitter) en 2025 > Découvrez comment créer une bonne stratégie marketing sur X (Twitter) et atteindre votre public sur l’une des plateformes les plus engageantes - Published: 2025-03-06 - Modified: 2025-03-08 - URL: https://blog.hootsuite.com/fr/marketing-sur-twitter-le-guide-ultime/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_341177 - Network: Twitter Le marketing sur Twitter (officiellement rebaptisé X aujourd’hui) demeure une stratégie importante pour de nombreuses marques, même si de gros noms ont quitté cette plateforme en 2023. Twitter fait figure d’exception dans le monde des réseaux sociaux : son public est majoritairement masculin et la tranche d’âge la plus représentée est celle des 25-35 ans. Si votre public cible répond à ces caractéristiques, alors le marketing sur X (Twitter) devrait absolument faire partie de votre stratégie de réseaux sociaux. Et même si votre public ne correspond pas aux principaux critères démographiques de Twitter, vous pourriez trouver de précieuses sources d’engagement sur cette plateforme. Dans cet article, nous partagerons les perspectives de sept pros du marketing sur les réseaux sociaux ainsi que les toutes dernières données de référence du marketing sur Twitter afin de vous aider à créer votre propre stratégie. Points clés à retenir Le marketing sur X (Twitter) désigne le fait d’utiliser ce réseau social pour promouvoir une marque à l’aide de contenu gratuit et payant.   Twitter fait figure d’exception dans le monde des réseaux sociaux : son public est majoritairement masculin et la tranche d’âge la plus représentée est celle des 25-35 ans. Pour assurer la réussite de votre stratégie Twitter, il est essentiel de comprendre votre public, de parler sa langue et de créer du contenu engageant qui pousse les personnes à rester sur la plateforme et encourage les interactions (mentions J’aime, commentaires et retweets). En quoi consiste le marketing sur X (Twitter) ? Le marketing sur X (Twitter)... --- ### ¿Qué es Bluesky y debería estar tu empresa ahí en 2025? > ¿Te gustaría saber cómo funciona Bluesky Social? Consulta nuestra guía completa sobre la alternativa descentralizada a X y Threads. - Published: 2025-03-05 - Modified: 2025-03-11 - URL: https://blog.hootsuite.com/es/que-es-bluesky/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Tendencias de redes sociales - Tags: Español - : pll_wpml_3129569 ¿Qué es Bluesky? ¿Debería tu marca explorar esta “nueva” red social? Aquí tienes todo lo que necesitas saber. Últimamente, Bluesky ha capturado la atención de los profesionales de las redes sociales. Esta red social, basada en texto y de código abierto, ha experimentado un rápido crecimiento, sumando un millón de usuarios al día durante varios días de noviembre de 2024. Aprendizajes clave Bluesky es una alternativa descentralizada a Twitter. La plataforma busca ofrecer un espacio de microblogging sin control centralizado, utilizando el protocolo AT para mayor transparencia y autonomía del usuario. 2 Mayor control para los usuarios. Los usuarios pueden personalizar su experiencia eligiendo diferentes algoritmos y normas de moderación, evitando así la influencia de una única empresa en el contenido. 3 Diferencias clave con Twitter y Mastodon. A diferencia de Twitter, Bluesky es una red abierta y descentralizada, pero a diferencia de Mastodon, usa un solo protocolo en lugar de múltiples servidores independientes. 4 Actualmente es solo por invitación. Bluesky aún está en fase beta y solo se puede acceder con invitación, lo que ha generado un crecimiento gradual pero una alta demanda entre los interesados en redes descentralizadas. ¿Qué es Bluesky? Bluesky es una app de redes sociales descentralizada y basada en texto creada por ex-CEO de Twitter, Jack Dorsey. Ahora está dirigida por Jay Graber. "Descentralizado" significa que Bluesky funciona con un sistema (el protocolo AT) que no está controlado por ninguna persona u organización. En su lugar, los desarrolladores y los particulares tienen más control sobre... --- ### Master your 2025 social media strategy [free template + expert tips] > This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one. - Published: 2025-03-05 - Modified: 2025-03-05 - URL: https://blog.hootsuite.com/social-media-marketing-strategy/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_342092 A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through a seven-step plan for creating a winning social media marketing strategy. We've also included a completely free social media strategy template to download. Plus, we’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. TL;DR? If you're a social media or marketing manager looking for help with your strategy, you're in the right place. Key takeaways A social media strategy maps out goals, tactics like influencer marketing, and metrics to align your efforts with business wins. Social is all about two-way engagement: building trust and community, not just pushing sales. Trends break fast on social. Your strategy must be able to flex with changing times and behaviors. Psst: You can also get a primer from our free ebook on social media marketing basics — grab it below. No email required! What is social media marketing? Social media marketing is the use of social platforms to grow your brand, connect with your audience, and achieve business goals. Unlike traditional advertising, it’s built on two-way conversations — brands don’t just talk at people, they engage with them. A social... --- ### X (Twitter)-Marketing 2025: Der ULTIMATIVE Leitfaden > So geht eine erfolgreiche X (Twitter)-Marketing-Strategie, die das wertige Publikum auf einer der interaktivsten Plattformen der Welt anspricht. - Published: 2025-03-04 - Modified: 2025-03-18 - URL: https://blog.hootsuite.com/de/twitter-marketing/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_341177 - Network: Twitter Marketing auf Twitter (jetzt offiziell X) bleibt für viele Marken eine wichtige Strategie, obwohl einige der großen Player die Plattform 2023 verlassen haben. Twitter ist eine der wenigen Social-Media-Plattformen mit einem vorwiegend männlichen Publikum. Die größte Altersgruppe ist zwischen 25 und 35 Jahre alt. Wenn eure Zielgruppe diese Merkmale aufweist, sollte X (Twitter)-Marketing auf jeden Fall in euren Social-Media-Marketingplan gehören. Selbst wenn eure Zielgruppe nicht in die wichtigsten Twitter-Demografien passt, bieten sich auf der Plattform nützliche Wege zum Engagement. In diesem Beitrag teilen wir Insights von sieben Social-Media-Marketing-Profis und informieren umfassend zu aktuellen Twitter-Marketing-Benchmarks, die euch bei der Entwicklung einer eigenen effektiven Strategie helfen können. Wichtigste Erkenntnisse X (Twitter)-Marketing bedeutet, das soziale Netzwerk zu nutzen, um eine Marke mit einem Mix aus organischen und bezahlten Inhalten zu bewerben. Twitter ist eine der wenigen Social-Media-Plattformen mit einem überwiegend männlichen Publikum, wobei die größte Altersgruppe aus 25- 35-Jährigen besteht. Der Schlüssel zu einer erfolgreichen Twitter-Strategie besteht im Verständnis der eigenen Zielgruppe. Es geht darum, ihren Ton zu treffen und ansprechenden Content zu erstellen, der die Menschen auf der Plattform hält und zur Interaktion anregt: Likes, Kommentare und Retweets. Was ist X (Twitter)-Marketing? X (Twitter)-Marketing bedeutet, das soziale Netzwerk zu nutzen, um eine Marke mit einem Mix aus organischem und bezahltem Social-Media-Content zu bewerben. X ist eine vollständig öffentliche, textorientierte Plattform, auf der es besonders auf Engagement und Interaktion ankommt. Die Strategie für eine erfolgreiche Twitter-Präsenz sieht folglich etwas anders aus, als die Marketingstrategien für andere Social-Media-Plattformen. Affiliate Marketing auf Twitter Affiliate Marketing... --- ### Comment créer un calendrier des médias sociaux [Modèle gratuit + exemple concret Hootsuite] > Apprenez à créer votre calendrier des médias sociaux avec la méthode de l’équipe Hootsuite et utilisez notre modèle gratuit. - Published: 2025-03-04 - Modified: 2025-03-08 - URL: https://blog.hootsuite.com/fr/creer-calendrier-contenu-medias-sociaux/ - Categories: Stratégie - Tags: Calculatrice, Planification des réseaux sociaux - Tags: Français - : pll_wpml_66601 Bonjour ! Je m’appelle Trish Riswick, je suis la responsable de l’équipe des médias sociaux de Hootsuite. Je suis ici pour vous expliquer précisément comment créer un calendrier des médias sociaux qui vous aidera à atteindre vos objectifs et à rester organisé. Principaux points à retenir Un calendrier des médias sociaux est une véritable feuille de route : il vous permet de planifier et d’organiser tous les contenus à venir, en incluant les dates et heures de publication, les hashtags, les images et les liens. Il peut prendre n’importe quelle forme (tant que celle-ci convient à votre équipe) : un document, une feuille de calcul Excel ou un tableau de bord dans votre outil de gestion de projet. Le calendrier structure votre stratégie de contenu, vous aide à rester en phase avec vos objectifs marketing et vous permet d’identifier certaines lacunes en matière de contenu. Plus besoin de s’y prendre à la dernière minute pour trouver du contenu ou de bousculer l’équipe de design pour obtenir des visuels : vos publications sont déjà prêtes ! Pour créer un calendrier des médias sociaux, commencez par établir une stratégie solide, puis planifiez votre calendrier de publication (nous recommandons d’effectuer les tâches de planification une fois par semaine). Utilisez des outils tels que Hootsuite, Wrike et Miro pour le brainstorming, la création et la planification du contenu. Le calendrier des médias sociaux de Hootsuite est l’épine dorsale de tout le contenu que vous voyez sur nos canaux. En effet, nos publications ne sont jamais... --- ### Cómo agregar música a tus historias de Instagram en 2025 > Una historia mejora con un gran soundtrack. ¡Aprende cómo agregar música a tus historias de Instagram y aumenta la interacción! - Published: 2025-03-03 - Modified: 2025-03-08 - URL: https://blog.hootsuite.com/es/agregar-musica-a-tus-historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Programación de redes sociales - Tags: Español - : pll_wpml_3116963 - Network: Instagram ¿Te preguntas cómo agregar música a tus historias de Instagram? Si eres creador de contenido o mercadólogo, entonces sabes que el uso de imágenes creativas es clave para captar la atención de las personas en redes sociales. Pero, ¿sabías que puedes hacer que tus publicaciones de Instagram sean aún más atractivas agregando música desde la biblioteca de música o incluso subiendo tu propia música? Una de las mejores maneras de llamar la atención es crear stories de Instagram que tengan un ambiente sonoro especial. Vas a querer agregar música para mejorar la experiencia de tus seguidores, y este artículo te enseñará exactamente cómo hacerlo de 6 maneras diferentes usando opciones disponibles en iPhone, Android y hasta en la última versión de la app. Puntos Claves Optimiza el engagement con audio Usar la biblioteca de música o subir tu propia música en stories de Instagram mejora la retención y genera mayor interacción con tu audiencia. Aprovecha las tendencias y personaliza tu contenido Incorpora música popular en reels de Instagram y publicaciones de Instagram para alinearte con tendencias y mejorar el alcance orgánico. Usa herramientas externas para mayor creatividad Apps como CapCut y Canva te permiten mejorar la edición de video y hacer que tus historias sean más atractivas visualmente. Maximiza el alcance con crossposting Comparte tus historias con música en WhatsApp, Facebook Stories y TikTok para ampliar la distribución de tu contenido. Evita problemas de derechos de autor Si gestionas una cuenta comercial, verifica qué canciones puedes usar sin restricciones para... --- ### Hootsuite CEO Irina Novoselsky on marketing to Gen Z > Marketing to Gen Z? They’re not playing by the (old) rules, and neither should you. Learn 3 ways to create a B2Z™ journey they’ll vibe with. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://blog.hootsuite.com/marketing-to-gen-z/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3118170 Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scrolling and I’ll let you know exactly what I learned and how you can do better business in a Gen Z-dominated market. Why I’m paying close attention to Gen Z’s spending power In 2023, Gen Z and millennials already made up 71% of B2B buyers, according to a Forrester survey. That’s huge — and that number continues to grow. As someone who runs a B2B social media performance platform, that stat rang some alarm bells. Especially when pairing it with some of the other recent Gen Z data I had been seeing — like how Gen Z’s global spending is expected to grow to... --- ### 2025 Oscar predictions: Social media picks the winners > Which movie stars will take home gold? We've got your 2025 Oscar predictions, based on social media chatter and sentiment analysis. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://blog.hootsuite.com/oscar-predictions/ - Categories: Strategy - Tags: Social listening, Social media stats - Tags: English The Academy Awards aren’t just Hollywood’s biggest night. They’re the grand finale of an awards season shaped as much by social media buzz as by critic reviews. From red-carpet fashion to acceptance speech soundbites, the conversation online often reveals more about who might win than the pundits do. But can social media chatter actually predict Oscar winners? It wouldn’t be the first time. Last year, many of the biggest frontrunners, like Oppenheimer, turned their online popularity into golden statues — though not every movie can benefit from a viral genre-bending portmanteau. This year, we’re seeing similar patterns emerge across categories, with some clear favorites and a few potential upsets. To find out who might take home the gold, we used Hootsuite Social Listening to track the online buzz, sentiment, and engagement around this year’s nominees. The results? Let’s just say some races are tighter than a Best Editing montage. Who’s trending for all the right reasons? Who’s facing backlash that could cost them votes? Let’s break down the 2025 Oscar predictions according to social media. Psstt: Now that the Oscars are over, wondering how our predictions stacked up? Keep scrolling to find out. Key terms Results: The total number of individual social media posts mentioning a specific keyword. Multiple mentions within one post count as a single result. Engagement: The number of interactions (likes, comments, shares) a post receives, indicating how much attention a conversation is generating. Sentiment: A measure of how positive or negative the conversation around a topic is. Net... --- ### Las 21 métricas de redes sociales que debes monitorear en 2025 > Identifica las métricas de redes sociales que realmente importan y aprende a monitorear para crear una presencia triunfadora en redes sociales - Published: 2025-02-27 - Modified: 2025-02-28 - URL: https://blog.hootsuite.com/es/metricas-de-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_342001 Las métricas de redes sociales son fundamentales para evaluar el rendimiento y optimizar estrategias en tiempo real. Un reporte de métricas de redes sociales bien estructurado debe incluir benchmarks, tendencias del sector y datos accionables. Factores como la medición del engagement, el análisis del tráfico y la atribución de conversiones permiten ajustar campañas y justificar inversiones. Aplicar un buen análisis de métricas de redes sociales ayuda a identificar oportunidades de crecimiento y mejorar el ROI. El uso de herramientas para métricas de redes sociales simplifica la recopilación y análisis de datos, permitiendo tomar decisiones basadas en información precisa. Si buscas cómo hacer métricas de redes sociales, descubre estas 21 métricas esenciales para estructurar reportes efectivos y maximizar el impacto de tus acciones. Puntos clave Las métricas de redes sociales son esenciales para medir la eficacia de tu estrategia. Van más allá de los números superficiales para revelar qué tan bien resuena tu contenido con tu audiencia. Las altas tasas de interacción (me gusta, comentarios y publicaciones compartidas) indican que tu audiencia está conectando con tu contenido. Monitorear estas métricas no solo aumenta tu alcance, sino que también indica a los algoritmos que vale la pena compartir tu contenido, lo que amplía aún más tu audiencia. Métricas como el recuento de seguidores, la demografía y el sentimiento brindan información valiosa sobre quién es tu audiencia y qué piensa de tu marca. Las métricas relacionadas con las conversiones, como la tasa de conversión y la tasa de clics (CTR), resaltan qué tan... --- ### 38 YouTube stats marketers need to know in 2025 > Here are the most important YouTube statistics marketers should know for 2025. Some of them will surprise you! - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://blog.hootsuite.com/youtube-statistics/ - Categories: Strategy - Tags: Social media stats, Social media strategy - Tags: English - : pll_wpml_354014 - Network: YouTube YouTube has continued to dominate the world of video sharing. These days, it’s a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). General YouTube stats Harness the power of YouTube’s global network with these stats. 1. YouTube is the 2nd most visited website in the world With over 79 billion annual visits, YouTube is the second most visited website globally. What takes first place? Its parent company, Google, of course. 2. YouTube is the most popular social media platform in the U. S. Among U. S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. Source: Pew Research Center 3. YouTube has 100 million paid subscribers Premium services are one of the easiest ways for social media platforms to make money, and YouTube is no exception. The platform currently boasts 100 million subscribers across YouTube Premium. 4. YouTube is the second most popular mobile video app worldwide YouTube clocks in at the number two spot in the list of most popular mobile video apps worldwide, according to Statista. This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Unsurprisingly, TikTok takes the number one spot with 875 million downloads... --- ### 32 TikTok tools to boost your marketing strategy in 2025 > Do you market your business on TikTok? If so, you'll need a box of trusted TikTok Tools to help you design, strategize, and work efficiently. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://blog.hootsuite.com/tiktok-tools/ - Categories: Strategy - Tags: Social media tools, Social video - Tags: English - : pll_wpml_2774539 - Network: TikTok Do you have a trusted box of TikTok tools? If not, it’s time to build one. TikTok is nearing 1 billion global active users and is one of the fastest-growing social media apps we’ve seen. And there’s no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition. More accounts just like yours, except with more likes, comments, and follows. You might be asking yourself, what do they have that I don’t? The answer could be a solid TikTok creator tool kit. With so many talented creators publishing content, you’ll want all of the advantages you can get. So, we’ve compiled a list of 32 expert-approved TikTok tools. We’ve got you covered, from content creation to marketing, advertising, analytics, and more. Take a look below. Best overall TikTok tool 1. Hootsuite Hootsuite provides you with the tools to completely manage your overall TikTok presence. Get access to capabilities that let you: Schedule your TikTok videos, helping you create a more consistent posting cadence Find the best posting times so you reach more of your audience Get help coming up with content ideas, finding hashtags, and writing captions with OwlyWriter AI Engage with comments left by your viewers in a single dashboard Access real-time analytics to gauge your video performance Monitor conversations being held around your brand Receive valuable insights from the platform’s algorithm Who is this for: Small to large businesses, agencies, and creators looking to streamline their strategy. Pricing: $99/month... --- ### 2025 Facebook ad sizes and specs cheat sheet > This guide to Facebook ad sizes for 2025 includes all the new specs, dimensions, and file formats for every type of ad. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://blog.hootsuite.com/facebook-ad-sizes/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_355390 - Network: Facebook Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2025? The truth is... it depends. There are several different types of Facebook ads to choose from, and the ad sizes and specs you need to use will vary from format to format. For a detailed overview of the different formats, check out this guide on Facebook ad tools. To start creating your creative assets for your next Facebook ad, here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, and print it out for reference later. Facebook ad image sizes cheat sheet We cover each ad format in more detail below, but here is a quick overview of all popular Facebook ad specs at a glance. To learn even more about Facebook advertising, download our full cheat sheet. Facebook feed ad sizes The Facebook news feed is probably what you think of most when it comes to Facebook ad sizes. It’s the endlessly scrollable place to find all your friends’ status updates, photo posts, videos, and more — plus content from brands and Facebook Pages you follow. Facebook feed ads come in many styles, from carousel ads to single image or video ads, as it’s one of the most popular Facebook ad placements. The second item in a user’s feed is an ad, with more mixed between organic content as a user continues scrolling. Source: Typeform Facebook feed... --- ### 246 TikTok caption ideas [plus free caption generator] > Don't let writer's block get you down. We've got 246 TikTok caption ideas guaranteed to add a little spice to any video. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://blog.hootsuite.com/tiktok-captions/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3119176 - Network: TikTok A great TikTok video deserves an equally great caption. TikTok captions do more than just fill space — they add personality, encourage engagement, and can even help your content reach a wider audience. There are many ways to nail your TikTok caption, whether you use a witty one-liner, a trending phrase, or something short and sweet. If you’re unsure what to write, don’t worry, we’ve got you covered. This guide is packed with over 246 TikTok caption ideas for every mood and occasion, so you can spend less time overthinking and more time creating content that resonates with your target audience. To help you create the best TikTok captions, we spoke with Lexi Triforo, a Freelance Social Media Manager, who shared her expert tips from 5+ years of managing TikTok accounts. What is a TikTok caption? A TikTok caption is the text you add alongside your video to provide context, add personality, or encourage engagement. Captions can include text, emojis, hashtags, and mentions. With the rise of auto-generated captions and subtitles, TikTok captions have become more accessible, allowing content to reach a wider audience, including those who rely on closed captions for accessibility purposes. Source: @chickenshopdate Captions are key for grabbing attention and influencing how users interact with your content. A well-crafted TikTok caption can make your post more relatable, spark conversations in the comments, and even help your video get discovered through relevant hashtags and keywords. If you're aiming for the For You Page (FYP), optimizing captions with trending... --- ### 40 Instagram-Hacks, damit euer Konto 2025 wächst > Diese Instagram-Hacks sparen euch viel Zeit und helfen euch, eine wirklich ansprechende Markenpräsenz auf der Plattform aufzubauen. - Published: 2025-02-26 - Modified: 2025-03-03 - URL: https://blog.hootsuite.com/de/instagram-hacks/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2224571 - Network: Instagram Ihr meint, ihr wisst schon alles über die Foto- und Videoplattform der Social-Media-Veteranen und ihre besten Instagram-Hacks? Wir können garantieren, dass es viele Instagram-Features und -Hacks gibt, von denen ihr wahrscheinlich noch nichts gehört habt, die eure Strategie (und Reichweite) jedoch erheblich verbessern können. Vom Zielgruppen-Engagement bis zum Content-Management — fünf Marketingexperten, darunter das Social-Media-Team von Hootsuite, verraten 40 ihrer Best Practices und Out-of-the-Box-Hacks, die eure Erfolgsstrategie auf Insta verändern können. Schnappt euch also einen Snack und sperrt die Augen auf. Umsetzbare Erkenntnisse Nicht erwünschte Inhalte stummschalten: Wenn ihr Beiträge oder Stories von bestimmten Konten nicht mehr sehen wollt, könnt ihr diese stummschalten, ohne ihnen zu entfolgen. Geht dazu auf das entsprechende Profil, tippt auf „Folgen“, wählt „Stumm schalten“ und entscheidet, ob ihr nur Beiträge oder Beiträge und Stories stummschalten möchtet. Story-Highlights anpassen: Ihr könnt eure Story-Highlights individuell gestalten, um wichtige Inhalte dauerhaft auf eurem Profil zu präsentieren. Nutzt dieses Feature, um beispielsweise Produkte, Dienstleistungen oder besondere Ereignisse hervorzuheben. Hashtag-Gruppen verwenden: Erstellt verschiedene Hashtag-Gruppen für unterschiedliche Themen oder Kampagnen. So könnt ihr je nach Beitrag die passende Gruppe auswählen und müsst nicht jedes Mal neue Hashtags suchen. Direktnachrichten organisieren: Nutzt die Filterfunktion in euren Direct Messages, um den Überblick zu behalten. Ihr könnt Nachrichten nach „Ungelesen“, „Mit Stern markiert“ oder „Allgemein“ filtern, um wichtige Konversationen schnell wiederzufinden. Schnellantworten verwenden: Für häufig gestellte Fragen oder wiederkehrende Anfragen könnt ihr Schnellantworten einrichten. Geht dazu in die Einstellungen, wählt „Unternehmen“ und dann „Schnellantworten“, um vordefinierte Antworten zu erstellen, die ihr bei Bedarf schnell... --- ### Comment réussir ses carrousels Instagram en 2025 [GUIDE] > Parce qu’ils obtiennent plus de portée et d’engagement que les publications classiques, les carrousels Instagram sont devenus incontournables - Published: 2025-02-26 - Modified: 2025-02-28 - URL: https://blog.hootsuite.com/fr/carrousels-instagram/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_2228013 - Network: Instagram Les carrousels Instagram constituent l’un des formats les plus engageants disponibles pour les marques sur cette plateforme. En moyenne, les publications carrousels obtiennent 154 plus d’interactions que les publications composées d'une seule image et ces interactions augmentent de 16 % chaque année pour les carrousels. Ces publications multiples génèrent donc des taux d’engagement plus élevés que les autres formats de publications Instagram. Points clés à retenir Les carrousels Instagram obtiennent systématiquement de meilleurs résultats que les publications composées d'une seule image et génèrent des taux d’engagement plus élevés. Si vous voulez plus de likes et de commentaires, c’est là que ça se passe ! La première image est votre accroche. Commencez votre carrousel de manière captivante pour piquer la curiosité des gens et les pousser à regarder la suite. Une première image réussie, c’est l’engagement garanti ! Vos carrousels peuvent intégrer des photos, des vidéos ou un mélange des deux. Cette flexibilité ouvre la voie à une grande créativité et permet de garder l’attention de votre public. Grâce à des outils comme Hootsuite, vous pouvez préparer et programmer vos publications carrousel afin qu’elles soient mises en ligne au moment idéal et obtiennent un maximum de visibilité – sans s’embêter à le faire manuellement. Transformez vos articles de blog, vos infographies et vos avis clients en carrousels engageants. C’est un moyen simple de réutiliser votre contenu et d’alimenter votre profil Instagram ! Il semble difficile de résister à la tentation de swiper vers la gauche, surtout lorsque la première image est... --- ### 12 social media competitor analysis tools to get ahead in 2025 > Put your social performance in context and find out how to beat the competition with the right social media competitor analysis tool. - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://blog.hootsuite.com/social-media-competitor-analysis-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3130425 Social media competitor analysis tools should be a staple in every social manager’s toolbox. Why? Because, a social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors. And while it’s easy to get caught up in analyzing your own social media efforts, context matters — your performance is much more valuable when compared to the strategies of your competitors. Once you implement the right competitor research tools, you can learn something from every post — and make informed changes to refine your strategy to stay ahead of the competition. More of a visual learner? Learn how to conduct a social media competitor analysis in just three simple steps. https://youtu. be/kDvR2jRYYA4? si=hLsbbUjVI-TFR5qw Free social media competitive analysis template Wanna dive right into competitive analysis? Download our (totally free! ) customizable template and start mapping out opportunities for your next win on social. Keep reading to get into the best competitor analysis tools for social media. 12 of the best social media competitor analysis tools for 2025 1. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Competitor analysis All you have to do is build your competitor watchlist by adding up to 20 hand-picked competitive accounts. (The number you can add varies depending on your Hootsuite plan. ) Then, with just a couple of clicks, you can generate a competitive benchmarking report that includes the following social media metrics for every competitor: Number of posts... --- ### Social media archiving: How government and regulated industries stay compliant > Learn how to build a compliant social media archiving strategy for government and regulated industries, plus top tools for record-keeping. - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://blog.hootsuite.com/social-media-archiving/ - Categories: Strategy - Tags: Government, Social media strategy - Tags: English - : pll_wpml_3126881 Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure — protecting organizations from legal risks, audits, and reputational harm. Social channels are a forum for communicating with constituents and the general public. They are subject to open records and First Amendment laws, just like any other public communication. Content posted on government social media pages is, by default, publically accessible. But open records laws require a much more thorough archiving of data than the social platforms themselves can provide. Agencies must ensure their social media data is archived for access by citizens and journalists. Keep reading to find out how to stay compliant with a smart archiving workflow. For more on the role of social media in public communication, check out this article on social media and politics. What is social media archiving for government agencies? Social media archiving for government agencies is a component of open records laws. Social media is a public forum and must be archived as such. A proper archive of your social media content and communication also allows you to respond to eDiscovery, public records, and Freedom of Information Act (FOIA) requests. You also need archived social comments if you are faced with a First Amendment challenge. How is social media archiving regulated across industries? Social media archiving regulations vary by state, country, and industry. However, one common component is that social media... --- ### Instagram ads: Everything you need to know in 2025 > Learn how to create successful Instagram ads by addressing an audience that's ready to shop on the platform. - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://blog.hootsuite.com/instagram-ads-guide/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_343936 - Network: Instagram Instagram ads have the potential to reach 1. 65 billion people from all over the world — a 25. 3% YoY increase. All you have to do is create the perfect profile for your target audience, and Instagram can ensure they see your ads. So what are you waiting for? In this guide we’re sharing everything you need to know to run amazing and successful Instagram ads campaigns. Read on to get started. Key Takeaways Instagram ads are paid posts used to reach specific audiences on the platform. They appear in feeds, Stories, and Explore pages, looking just like regular posts but with a "Sponsored" label. Instagram is all about mobile, so design with that in mind. Keep it vertical, with minimal text, and make sure your videos are quick and engaging. Target the right audience with smart budgeting. Instagram ads can be as affordable as $5 per day, but make sure you’re using the right audience targeting to get the best results. Keep track of your ad performance and tweak campaigns based on data. The more you analyze, the better you can refine and improve your strategy for future success. What are Instagram ads? Instagram ads are posts businesses can pay to serve to specific target groups on Instagram. These ads appear in users’ feeds, Stories, and explore pages in the same format as organic content from other Instagram accounts. Instagram ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries). Instagram ads look similar to... --- ### Cómo programar publicaciones en Instagram: 3 maneras para 2025 > Saber programar publicaciones en Instagram te dará espacio para concentrarte en crear contenidos increíbles. - Published: 2025-02-24 - Modified: 2025-03-20 - URL: https://blog.hootsuite.com/es/programar-publicaciones-en-instagram-con-hootsuite/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_338895 - Network: Instagram Quizás la pregunta más importante aquí es por qué deberías programar publicaciones en Instagram. Programar el contenido de las redes sociales tiene muchas ventajas para creadores y gestores de redes sociales. Particularmente en Instagram, crear y programar tu contenido con antelación te permite centrarte en la calidad de tus imágenes y la edición de vídeos bien hecha, que es tan importante allí. Esta es solo una razón por la cual una herramienta para programar tus publicaciones puede cambiarte la vida. También te permite trabajar sin interrupciones durante el resto de tu jornada, de modo que puedas atender responsabilidades como la interacción con la comunidad, la elaboración de informes, el análisis y la planificación estratégica. (Y evitar levantarte a las 3 de la mañana para publicar contenidos cuando tu audiencia internacional está más activa). Puntos Claves Programar publicaciones en Instagram te permite ahorrar tiempo y mantener un contenido coherente, liberándote para crear contenido, interactuar y cuidar tu estrategia. Puedes programar publicaciones directamente a través de Instagram, Meta Business Suite o Hootsuite –que permite gestionar múltiples plataformas con herramientas avanzadas. Algunas buenas prácticas: publicar durante las horas de mayor interacción, revisar las estadísticas para optimizar las publicaciones y ajustar la programación de contenidos cuando sea necesario. Dado que el 38% de todos los "equipos" sociales son en realidad una sola persona, programar las publicaciones es una forma fundamental de sacar más partido al número de horas de tu día. A continuación, te explicamos cómo puedes programar publicaciones, Stories, Threads e incluso Reels,... --- ### Comment programmer des publications Instagram en 2025 [3 méthodes] > Découvrez les meilleures méthodes pour programmer des publications Instagram et libérez-vous du temps pour créer du contenu sensationnel. - Published: 2025-02-20 - Modified: 2025-02-22 - URL: https://blog.hootsuite.com/fr/programmer-publications-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux, Recherche originale - Tags: Français - : pll_wpml_338895 - Network: Instagram Pourquoi programmer des publications Instagram ? Cette question vous brûle peut-être les lèvres.  Programmer son contenu sur les réseaux sociaux présente de nombreux avantages majeurs, aussi bien pour les créateurs de contenu que pour les influenceurs et les social media managers. Sur l’application Instagram, en particulier, le fait de créer et de programmer son contenu à l’avance permet de se concentrer sur la production d’images de qualité et de vidéos parfaitement montées, la clé du succès sur cette plateforme. Programmer des publications Instagram peut véritablement changer la donne et ce, pour plusieurs raisons (nous venons de mentionner la première). Cela vous évite également les interruptions tout au long de votre journée de travail. Ainsi, vous pouvez vous atteler à d’autres missions, comme l’engagement de votre communauté, la génération de rapports, l’analyse de données et la planification stratégique (autre avantage non négligeable : plus besoin de vous lever à 3 heures du matin pour publier du contenu lorsque votre audience internationale est la plus active sur Internet). Points clés à retenir Programmer des publications Instagram vous permet de gagner du temps et de garantir un flux constant de contenu. Ainsi, vous avez plus de temps à consacrer à la création de contenu, à l’augmentation de votre engagement et à l’élaboration de votre stratégie éditoriale. Vous pouvez programmer des publications via Instagram, Meta Business Suite ou Hootsuite. Hootsuite offre d’ailleurs des fonctionnalités avancées de gestion multiplateforme et de programmation de publications Instagram. Les bonnes pratiques sur Instagram consistent à programmer vos publications aux moments offrant... --- ### 2025 Facebook statistics every marketer needs > This list of Facebook statistics has all the data you need to craft a smart strategy and build reports, presentations, and more. - Published: 2025-02-19 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/facebook-statistics/ - Categories: Strategy - Tags: Social media benchmarks, Social media stats - Tags: English - : pll_wpml_342958 - Network: Facebook To build (or refresh) a successful Facebook marketing strategy, it’s helpful to understand exactly what’s happening on the world’s largest social platform right now. This 2025 collection of Facebook demographics, benchmarks, usage information, and marketing statistics provides a solid foundation to help you make the most of this platform that reaches billions of people around the globe. But first, here are some trends we noticed in the data: What these stats are telling us With over 3 billion monthly active users, Facebook remains the most-used social network. However, engagement is relatively low, meaning brands need to focus on content formats that drive interaction, such as Reels, albums, and Groups, rather than relying solely on Feed posts. While Facebook’s audience skews slightly older, Millennials and young adults (18–29) are still highly active on the platform. However, they engage more through Marketplace, Groups, and Reels rather than traditional status updates or link posts. Meanwhile, teen usage has significantly declined. Facebook continues to be a relationship-driven platform, where users primarily connect with friends, family, and interest-based communities. Brands that focus on social commerce, leveraging Marketplace and personalized ad targeting, stand to gain the most ROI from their efforts. General Facebook stats 1. There are more than three billion Facebook monthly active users As of Q4 2024, Facebook had more than 3 billion monthly active users. There are 3. 35 billion daily active users across Meta’s core products (Facebook, Instagram, WhatsApp, or Facebook Messenger). 2. Facebook is the most popular social network in the... --- ### Was ist Bluesky und sollte sich euer Unternehmen 2025 dort präsentieren? > Neugierig, wie das soziale Netzwerk Bluesky funktioniert? Lest unseren Komplettleitfaden zur dezentralen Alternative zu X und Threads. - Published: 2025-02-19 - Modified: 2025-02-22 - URL: https://blog.hootsuite.com/de/was-ist-bluesky/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Trends - Tags: Deutsch - : pll_wpml_3129569 Was ist Bluesky? Und warum sollten Marketer darauf achten? Bluesky ist in letzter Zeit bei Social-Media-Profis im Gespräch. Die textbasierte Open-Source-Social-Media-Plattform wächst rasant und verzeichnete im November 2024 über mehrere Tage lang eine Million Nutzer pro Tag. Bis Januar 2025 stieg die Gesamtzahl der registrierten Nutzer auf über 27 Millionen. 49,95 % davon sind Frauen, 50,5 % Männer und 3,2 % stammen aus Deutschland. Worum geht es bei Bluesky? Sollte eure Marke dieses relativ junge Social-Media-Netzwerk erkunden? Hier findet ihr alles, was ihr wissen müsst. Umsetzbare Erkenntnisse Bluesky ist ein aufstrebendes soziales Netzwerk. Bluesky ist eine Twitter-Alternative, die auf dem AT-Protokoll basiert und eine dezentralisierte Benutzeroberfläche bietet. Seit dem Ende der Beta-Phase wächst das Netzwerk rasant und bietet eine neue Alternative zu Twitter/X. Einladungsbasierter Zugang und steigende NutzerzahlenUrsprünglich war ein Einladungscode erforderlich, um beizutreten. Seit der Öffnung für die breite Öffentlichkeit wächst die Plattform rapide und verzeichnet Millionen neue Nutzerinnen. Die Nutzerzahlen steigen besonders in Regionen, in denen die politische Debatte um anderen sozialen Netzwerken intensiv ist. Bluesky Social bietet anpassbare Feeds und weniger BotsIm Vergleich zu anderen sozialen Netzwerken bietet Bluesky Social mehr Anpassungsmöglichkeiten. Nutzer können eigene algorithmische Feeds erstellen, wodurch die Sichtbarkeit nicht durch einen einzigen Master-Algorithmus bestimmt wird. Zudem gibt es weniger Bots, was für ein authentischeres Engagement sorgt. Twitter-Gründer Jack Dorsey und die Entwicklung von BlueskyDorsey startete Bluesky ursprünglich als Forschungsprojekt, um ein offenes Protokoll für soziale Medien zu entwickeln. Das Ergebnis ist das Authenticated Transfer Protocol (AT-Protokoll), welches Transparenz und eine neue Art der digitalen... --- ### Guía súper completa para hacer marketing en X (Twitter) en 2025 > Descubre cómo crear una estrategia de marketing en X (Twitter) que te haga triunfar en una de las plataformas más atractivas del mundo. - Published: 2025-02-19 - Modified: 2025-03-08 - URL: https://blog.hootsuite.com/es/como-usar-twitter/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_341177 - Network: Twitter El marketing en Twitter (ahora conocido oficialmente como X) continúa siendo un elemento importante en la estrategia de muchas marcas, pese a que varios de sus usuarios más relevantes abandonaron la plataforma en 2023. Twitter es una de las pocas plataformas sociales en las que predomina una audiencia masculina. El grupo más grande de usuarios son hombres entre 25 y 35 años. Si tu audiencia objetivo se alinea con estas características, el marketing en X (Twitter) definitivamente debe ser parte de tu mix de redes sociales. Pero incluso si tu audiencia no se encuentra dentro de las demografías principales de Twitter, la plataforma igualmente ofrece oportunidades de interacciones valiosas. En este artículo te compartimos la visión de siete expertos en marketing en redes sociales, así como los parámetros de referencia más recientes de Twitter para ayudarte a crear tu propia estrategia triunfadora. Aprendizajes clave El marketing en X (Twitter) es la práctica de utilizar esta red social para promocionar una marca empleando una combinación de contenidos orgánicos y pagados. Twitter es una de las pocas plataformas sociales con una audiencia predominantemente masculina y el grupo de edad más grande es entre 25 y 35 años. Las claves para lograr una estrategia exitosa en Twitter son entender a tu audiencia, hablar su lenguaje y crear contenido atractivo que mantenga a las personas en la plataforma y las motive a interactuar con likes, comentarios y retuits. ¿Qué es el marketing en X (Twitter)? El marketing en X (Twitter) es la práctica de... --- ### How to schedule a post on Facebook (2 methods) > Learn how to schedule your Facebook posts so you can save time, post more consistently and reach a wider audience on the platform. - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://blog.hootsuite.com/how-to-schedule-facebook-posts/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_68942 - Network: Facebook Key takeaways Scheduling Facebook posts saves time, improves consistency, and boosts engagement by posting when your audience is most active. You can schedule posts using Meta Business Suite or third-party tools like Hootsuite, which offers advanced features like bulk scheduling, combined analytics, and cross-platform publishing. Best practices include maintaining brand consistency, choosing optimal times for engagement, and monitoring analytics to adjust your strategy. Still waking up Monday morning in a cold, sweaty panic, desperately trying to schedule Facebook posts on the fly? Snap out of it. Learning how to schedule a post on Facebook can save you hours, if not days, of valuable time. By scheduling posts ahead of time, you can plan your posts more strategically, and publish them when your audience is most active, giving you more control over your social media presence. There are two tools you can use to schedule Facebook posts ahead of time: Meta Business Suite Using Facebook’s built-in posting scheduler. Third-party: Publishing tools like Hootsuite can be used to bulk schedule social media posts across platforms. This blog will teach you how to use both. Why schedule Facebook posts? There are many benefits to scheduling posts on Facebook, here are our top five: Saves time: Batch-drafting posts is more efficient than creating and posting individual posts daily. Collect content, write copy, and strategically schedule posts at optimal times, without waking up in a cold sweat on Monday morning. Better strategy: Scheduling posts ahead of time allows you to plan and organize your content... --- ### The top 3 ways to schedule Instagram Reels for later > Stop posting on the fly. Here's how to create, plan, and schedule Reels ahead of time so you can stay on track. - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://blog.hootsuite.com/schedule-reels/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_2775608 - Network: Instagram According to Instagram, there are over 140 billion Reels plays on Instagram and Facebook every day. If you want your social video strategy to take off, you're probably going to need to schedule Instagram Reels. Reels are a great way to build your brand and engage with your Instagram followers, but consistently posting video content at the optimal time for your followers can be tricky. That’s why scheduling Reels is a must for any business with an Instagram presence. And if you want to schedule your Reels ahead of time, we’ve got good news. You can use Hootsuite to auto-publish and analyze Instagram Reels alongside all your other social media content. In this blog, we’ll walk you through the three best ways to schedule Instagram Reels. Plus, we’ve got some tips and tricks for making the most of your Reels content strategy. Can you schedule Instagram Reels? Yes! You can use social media management apps like Hootsuite to schedule Instagram Reels automatically (as well as Instagram posts, Stories, and Threads). Keep reading to learn how to schedule Reels through your Hootsuite dashboard, or watch our video below: How to schedule Instagram Reels: 3 easy methods First, you'll need to create your Reel (duh). If you need help getting started, we've got tons of Reels ideas and top hidden features for you to take advantage of. Once you’ve filmed and edited your Reel, though, it’s time to share your masterpiece with your audience! To schedule it for later, use one of... --- ### How to schedule Tweets (3 methods + bonus tips) > Find out how to schedule Tweets (one at a time or in bulk) so you can save time and focus on creating great content instead. - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://blog.hootsuite.com/how-to-schedule-tweets/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_63303 - Network: Twitter Ever wonder how other X/Twitter accounts seem to come up with witty one-liners, hot takes on current events, or smart replies on a regular basis? We’ll let you in on a secret – they’re scheduling their X (Twitter) posts ahead of time and sending out posts for days (or weeks) without lifting a finger. By auto-scheduling your X posts in advance, you can maximize your engagement, drive traffic, and grow your audience with ease. Less work, more reward? Sign us up! Keep reading to learn three easy ways to schedule posts on X. Plus, we've got pro tips for ensuring that your scheduled posts are doing the heavy lifting for your brand. Key Takeaways Scheduling tweets helps you maintain consistent posting, reach peak engagement times, and manage your content on a larger scale. You can schedule posts directly through X (formerly Twitter) or use Hootsuite for more advanced features, including bulk scheduling, cross-platform analytics, and posting across platforms. Best practices include balancing scheduled content with real-time updates, using relevant hashtags, and tracking performance with tools like Hootsuite’s analytics. How to schedule Tweets: 3 methods There's more than one way to bake a cake, and the same is true for scheduling Tweets. Here are some of the best methods for scheduling your Tweets using Hootsuite and Twitter. Method 1. How to schedule Tweets using X (formerly Twitter) Scheduling an X (Twitter) timed post is pretty straightforward — but heads up, if you want to schedule posts using the X platform, you can... --- ### How the YouTube algorithm works in 2025 > Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm and how it ranks your content. - Published: 2025-02-14 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/youtube-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_346414 - Network: YouTube The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time, click-through rate (CTR), satisfaction surveys, and viewing habits across different devices and times of day. The algorithm's goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform. YouTube’s recommendation algorithm drives 70% of what people watch on the platform, so it’s no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. In this blog post, we’ll cover everything you’ve been dying to know about the YouTube algorithm: how it works, key ranking factors, and ways to optimize for more views. How the YouTube algorithm works in 2025 YouTube’s recommendation system delivers personalized video suggestions based on each user’s viewing habits, engagement patterns, and content preferences. Instead of pushing videos to users, the algorithm pulls content that each person is most likely to enjoy. Every time a user logs in, YouTube ranks and adapts recommendations based on real-time behavior rather than just surfacing popular content. When deciding what to recommend to each user, the YouTube algorithm takes into account the following: What videos have they enjoyed in the past? If you watched a 40-minute video essay about the flags of the world and engaged with it (e. g. , liked or commented), expect more of the same coming your... --- ### 53 statistiques sur les médias sociaux pour orienter votre stratégie de réseaux sociaux en 2025 > Les statistiques sur les médias sociaux sont extrêmement utiles : elles aident les marketeurs à orienter efficacement leur stratégie. - Published: 2025-02-13 - Modified: 2025-02-14 - URL: https://blog.hootsuite.com/fr/statistiques-sur-les-medias-sociaux-pour-marketeurs/ - Categories: Stratégie - Tags: Statistiques des réseaux sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_63514 Saviez-vous que 100 % des personnes qui lisent cet article de blog sont parmi les mieux informées et les plus cool de la planète ? Comme quoi, les statistiques sur les les médias sociaux peuvent servir ! Pour planifier votre stratégie de réseaux sociaux en 2025, vous aurez besoin de données. Cet article de blog regroupe justement les dernières statistiques sur les médias sociaux, incluant celles sur Meta, Facebook Messenger, YouTube, Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, Snapchat, WeChat, et d’autres plateformes. Vous y trouverez également des rapports utiles sur le marketing, la publicité, et les tendances des réseaux sociaux. Certes, les statistiques sur les médias sociaux ne sont que des chiffres, mais... les chiffres ne mentent pas. Points clés L'utilisation des réseaux sociaux explose à l'échelle mondiale. Près de la moitié des internautes utilisent les réseaux sociaux pour rester en contact avec leurs proches, soulignant leur rôle central dans la communication. Des plateformes comme Facebook dominent toujours avec plus de 3 milliards d'utilisateurs actifs mensuels, tandis que TikTok, en pleine croissance, pourrait atteindre 2,35 milliards d'utilisateurs d'ici 2029. Les marketeurs éprouvent des difficultés à gérer plusieurs plateformes. 52 % des marketeurs s'inquiètent de devoir maintenir une présence sur plusieurs réseaux sociaux à la fois. Cependant, des plateformes comme Instagram et TikTok s'avèrent essentielles, Instagram augmentant l'engagement de 14 % grâce aux carrousels, et TikTok attirant une audience en forte croissance avec son contenu vidéo. Le comportement des consommateurs est influencé par la personnalisation et l'accessibilité. 56 % des consommateurs... --- ### How to get more views on Reels: Tips for 2025 > Want to know how to get more views on your Instagram Reels? We've got 25 can't-miss tips to help you rack up the big numbers. - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://blog.hootsuite.com/how-to-get-more-views-on-instagram-reels/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_3131194 - Network: Instagram Want to know how to get more views on Instagram Reels? You’ve wound up in the right place, friend. We’re breaking down tried-and-true hacks social media managers, creators, and Instagram pros use to get those real Reel gains. Do what the experts do, and you’ll see your views go up in no time. 25 tips to get more views on Reels in 2025 Get your notepad ready. 1. Start with a strong hook When today’s average consumer has an attention span less than that of a goldfish, an opening hook is a must-do to immediately grab them (and keep them sticking around for longer). In fact, MCoBeauty’s Head of Social, Gabe Gomez, says if your Reel doesn’t have a hook, don’t post it — he knows from personal experience. Because when a Reel featuring the brand’s freckle pen fell short, Gabe says “having a stronger hook and a more emotional reaction to how the product works” might’ve been the missing link. The takeaway? Jump right into the meat of the video; people don’t want a long lead-up to the good stuff. Try this Ask an open-ended question, spill an exciting announcement, or use a scroll-stopping visual. 2. Post Reels at the right time To get more views on Reels, it’s all about being at the right place at the right time. The key? Posting when your audience is most engaged. For example, healthcare organizations that post to Instagram Reels in the late morning and early afternoon on Mondays and Fridays... --- ### Cómo crear un canal de YouTube en 2025 > ¿Estás listo para aprovechar al máximo los videos de formato corto (y largo)? Te enseñaremos cómo crear una cuenta y un canal de YouTube. - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://blog.hootsuite.com/es/como-crear-canal-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_340683 - Network: YouTube ¿Estás listo para aprovechar al máximo los videos de formato corto (y largo)? Te enseñaremos cómo crear una cuenta y un canal de YouTube. Si tienes un video de YouTube reproduciéndose de fondo mientras lees esta publicación, no estás solo: los usuarios miran la asombrosa cantidad de mil millones de horas de contenido de YouTube todos los días. Las personas que han descubierto cómo crear un canal de YouTube (y lograr que sea exitoso) son las que están sacando provecho de ello. Mi canal también comenzó así y ahora disfruto de beneficios como mayor monetización y visibilidad. Con millones de usuarios activos e innumerables oportunidades para interactuar con una nueva audiencia, YouTube podría ser una excelente plataforma nueva para tu marca. Afortunadamente, crear un canal de YouTube no es difícil. En este artículo, te guiaremos con un tutorial paso a paso. Y, claro, crear un canal de YouTube exitoso es un poco más de trabajo, pero no te preocupes: también te ayudamos con eso. ¡Sigue leyendo! Puntos claves Configura tu cuenta de Google y crea un canal profesional: Asegúrate de vincular tu canal a una cuenta de Google activa. Si es para una marca, utiliza una cuenta de marca para administrar roles y permisos. Personaliza tu canal para destacar: Agrega una imagen de perfil llamativa, un tráiler atractivo y descripciones optimizadas con palabras clave relevantes. Sube contenido de calidad regularmente: Publica videos de alta resolución y utiliza herramientas de inteligencia artificial para generar ideas y optimizar tu contenido según las... --- ### 21 unentbehrliche Social-Media-Kennzahlen, die ihr für euren Erfolg in 2025 tracken müsst > Ermittelt die wirklich wichtigen Social-Media-Kennzahlen und erfahrt, wie ihr sie verfolgt, um eine erfolgreiche Social-Media-Präsenz aufzubauen. - Published: 2025-02-11 - Modified: 2025-02-14 - URL: https://blog.hootsuite.com/de/aussagekraeftige-social-media-kennzahlen/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_342001 Social-Media-Kennzahlen ermöglichen es, jedes Detail eurer Social-Media-Performance zu verfolgen. Das ist der perfekte Ansatz, um eure Strategie zu optimieren, kann jedoch auch zur Informationsüberflutung führen, da es unzählige Kennzahlen und Diagramme gibt, aus denen ihr wählen könnt. Um eure Social-Media-Berichte auf die wichtigsten Daten zu konzentrieren, haben wir die 21 wichtigsten Social-Media-Kennzahlen ausgewählt, die ihr im Auge behalten solltet, um euren Erfolg zu bewerten und Verbesserungspotenziale zu identifizieren. Lest weiter, um mehr über die entscheidenden Kennzahlen zu erfahren, die ihr Unternehmen unbedingt tracken sollte. Wichtige Informationen Social-Media-Kennzahlen sind unverzichtbar, um die Wirksamkeit eurer Strategie zu messen. Sie gehen über oberflächliche Zahlen hinaus und zeigen, wie gut euer Content bei eurer Zielgruppe ankommt. Hohe Engagement-Raten — Likes, Kommentare und geteilte Inhalte — zeigen an, dass sich euer Publikum durch eure Inhalte angesprochen fühlt. Die Überwachung dieser Kennzahlen steigert nicht nur eure Reichweite, sondern signalisiert auch den Algorithmen, dass es euer Content wert ist, geteilt zu werden, was eure Zielgruppe weiter vergrößern wird. Kennzahlen wie die Anzahl der Follower, demografische Daten und Stimmung (Sentiment) geben wertvolle Einblicke in die Zusammensetzung eures Publikums und dessen Meinung zu eurer Marke. Kennzahlen im Zusammenhang mit Conversions, wie die Conversion-Rate und die Klickrate (Click-through-Rate, CTR), zeigen, wie effektiv eure Social-Media-Aktivitäten erwünschte Aktionen wie Käufe oder Anmeldungen fördern. Indem ihr diese KPIs trackt, könnt ihr den Return on Investment (ROI) aus euren Social-Media-Kampagnen ermitteln. Was sind Social-Media-Kennzahlen — und warum sind sie wichtig? Social-Media-Kennzahlen sind die Datenpunkte, die messen, wie gut eure Social-Media-Strategie aufgeht — und die... --- ### 36 Instagram Story ideas for more engagement in 2025 > These ready-to-copy creative Instagram story ideas will help you fill up your content calendar and delight your audience. - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://blog.hootsuite.com/instagram-story-ideas/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2224236 - Network: Instagram If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U. S. adults. Plus, Instagram shoppers of all ages spend the most, being twice as likely to spend over $1,000 compared to users on other social media platforms. Instagram Stories is a unique format that helps build trust, reach new people, and nurture your existing audience. These are the top content ideas to grow right now. 11 Instagram Story ideas for beginners 1. Share a product photo Video is great for Instagram Stories, but a simple photo works wonders too. You don’t need a fancy photoshoot. Hold up a product, snap a pic, name it, and share. Source: @winners on Instagram Swipe this idea: Share a recent shot from a photoshoot or product photo and add a link sticker. Bonus: Add a link sticker to shop that product on your website. 2. Feature a review Share customer testimonials to your Instagram Story, either one directly from a customer’s Instagram feed post or create your own with a photo, the customer’s review, and their name (if applicable). Source: @getsproutsocial on Instagram Swipe this idea: Pair a review with a link to the product or another call to action. 3. Share new Reels and posts in a Story Add a touch of mystery to your Instagram Story and direct... --- ### 40 Instagram hacks that will grow your account in 2025 > These Instagram hacks will save you tons of time and help you build a truly engaging brand presence on the platform. - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://blog.hootsuite.com/instagram-hacks/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2224571 - Network: Instagram Think you know everything there is to know about social media’s veteran photo and video platform? We can guarantee there are plenty of Instagram features and hacks you probably don’t know about yet that can sharpen your strategy (and reach) to the nines. From audience engagement to content management, five marketers — including Hootsuite’s very own social team — are spilling 40 of their best practices and out-of-the-box hacks that can change the way you thrive on the ‘gram. So, grab a snack and get ready to take notes. Profile optimization hacks 1. Add keywords to the name field Social Media Consultant and Personal Brand Expert, Courtney Johnson’s tried and true Instagram profile optimization tactic is something she calls the “position power stack. ” “Don't just be ‘John Smith’ — be ‘John Smith | Enterprise Sales Playbooks’,” Courtney says. Source: @edgykatrina on Instagram “By stacking your name with your specific niche, you turn your profile name itself into a searchable keyword. ” 2. Add contact information With an Instagram Business profile, having a visitor or follower reach out is as easy as the click of a button. Source: @cafe_paperhill on Instagram Literally. Making the switch lets you add your email address, phone number, and address — no additional character count required. 3. Pin an introduction post Hootsuite’s Social and Influencer Marketing Strategist, Eileen Kwok, says one way to convert curious visitors into loyal followers is to rethink the way you use pinned posts. “While most brands pin important social posts... --- ### What is the Meta Pixel, and how do you make the most of it? > If you’re advertising on Facebook or Instagram, the Meta Pixel will help you improve the ROI of your ads. Read on to find out how. - Published: 2025-02-10 - Modified: 2025-02-24 - URL: https://blog.hootsuite.com/meta-pixel/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_345395 - Network: Facebook Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Key takeaways The Meta Pixel is a piece of code you add to your website to track user interactions after they engage with your Facebook or Instagram ads. It works by placing cookies to track user behavior across devices, enabling features like retargeting, audience building (Custom and Lookalike Audiences), and tracking key conversion events like purchases, sign-ups, and checkouts. The Pixel helps optimize ad performance, build targeted audiences, and remarket to people who’ve already interacted with your site. What is the Meta Pixel (formerly Facebook Pixel)? In very simple terms, the Meta Pixel is a piece of code that you add to your website. It helps track how people interact with your website after seeing your Facebook and Instagram ads. This data allows you to optimize Meta ad campaigns, build targeted audiences for future ads in Ads Manager and remarket to people who have already taken some kind of action on your website. How does the Meta Pixel work? The Facebook pixel works by placing and triggering cookies to track users as... --- ### Cómo programar Threads Instagram en 2025 > ¿Cansado de publicar? Tenemos una buena noticia para ti: ya puedes programar Threads Instagram en 4 pasos sencillos. Aquí te mostramos cómo. - Published: 2025-02-10 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/es/como-programar-threads-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Programación de redes sociales - Tags: Español - : pll_wpml_3132198 - Network: Instagram Instagram Threads casi reventó Internet cuando se estrenó a principios de julio de 2023. La aplicación basada en texto y propiedad de Meta acumuló más de 100 millones de usuarios pocas horas después de su lanzamiento. Por lo tanto, no es de extrañar que las marcas, las organizaciones y los creadores de contenido hayan empezado rápidamente a buscar una forma de programar Threads en lugar de seguir publicando sobre la marcha. Por suerte, ahora puedes programar publicaciones de Threads a través de Hootsuite. De hecho, en calidad de Meta Business Partner, Hootsuite es una de las primeras aplicaciones de gestión de redes sociales que ofrece esta funcionalidad, y es muy fácil de usar. Sigue leyendo para empezar a ahorrar tiempo programando tus Threads de forma automática. Aprendizajes clave Sincroniza correctamente tu cuenta de Threads asegurando que los permisos de la API están activos y que no haya bloqueos en la integración con herramientas de programación. Esto evitará fallos y garantizará una publicación sin interrupciones. Aprovecha herramientas de inteligencia artificial como OwlyWriter en Hootsuite para generar y optimizar contenido rápidamente, mejorando la redacción, adaptando el tono y ajustando el uso de hashtags según las tendencias del momento. Programa Threads Instagram en los horarios óptimos basándote en datos de rendimiento previos y pruebas A/B. Usa herramientas de análisis para identificar cuándo tu audiencia está más activa y maximizar el engagement sin saturar el feed. Monitorea el rendimiento y ajusta en tiempo real revisando métricas clave como CTR, interacciones y visualizaciones. Pausa o... --- ### How to get verified on Instagram in 2025 > Want to know how to get verified on Instagram? You can either follow the traditional application process or pay for Meta Verified. - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://blog.hootsuite.com/get-verified-on-instagram/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_353981 - Network: Instagram Getting verified on any platform helps give your account more credibility, making your brand appear more trustworthy. So, if you’re looking to extend that to your Instagram account, you’ve come to the right place. Throughout this article, we’ll teach you how to get verified on Instagram, why it’s so important, and any tips you need to increase your chances of verification. Let’s get started. Key Takeaways Two ways to get verified: You can either apply for traditional verification if you're a notable public figure, brand, or business, or pay for Meta Verified. Authenticity matters: Instagram needs to know your account is real, whether it's your personal profile or your business. Make sure you provide accurate documentation and a solid presence on the platform. Post consistently: To increase your chances of getting verified, stay active by posting regularly. A consistent content strategy shows you’re an engaged and serious user. No follower count requirement: There's no minimum follower count for traditional verification, but a strong presence and high engagement can increase your chances. What does Instagram verification mean? Instagram verification is the process of getting a blue checkmark badge that appears next to your username on the platform. The verification badge signals to other users on the platform that an account really belongs to the user, artist, brand, or organization it represents. If you’re looking to enhance your presence while pursuing verification, consider brainstorming unique Instagram username ideas that reflect your brand identity. Your favorite celebrity probably has a blue checkmark on... --- ### Free stock videos: 15 best platforms every marketer should know > Want to create more video content? We’ve rounded up a list of 15 resources to get free stock videos to use in your marketing videos. - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://blog.hootsuite.com/free-stock-videos-sites/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_353967 People watch more than a billion hours of YouTube videos every day. Over on TikTok, users spend nearly five billion minutes per day on the app. Even Instagram — the world’s most popular photo-sharing app — has shifted its focus to video over the last few years... probably because Instagram videos account for more than half the time users spend on the app. Overall, the average person spends about 17 hours each week watching online videos. Bottom line? People love video content. This means that video should be a vital part of your social media marketing strategy. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. You just need a good list of free stock video resources. Which is exactly what we’ve got for you. Read on for a list of websites for stock footage you can repurpose, remix, or reimagine, without any stress about copyright infringement. Let’s dig in! 15 of the best sites for free stock videos Looking for free or low-budget stock video options? Look no further — we’ve got 15 options to browse through below. 1. Adobe Source: Adobe Stock Adobe Stock is run by well-known graphic design software Adobe. It offers a number of different stock assets, like images, illustrations, audio, and of course, video. While the site’s main selection of stock videos are behind a paywall, Adobe does offer some that brands can use for free. Unique features: Variety of categories, like animations, transitions,... --- ### Boost Instagram Reels like a pro: A step-by-step guide for 2025 > Learn how to boost Instagram Reels for more reach and engagement. Get expert tips plus a step-by-step guide to maximize your Reels' in 2025! - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://blog.hootsuite.com/boost-instagram-reels/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3120068 - Network: Instagram Like many marketers, influencers, and content creators, you’ve probably gotten the memo that short-form videos are king. On Instagram, Reels account for over half of the time people spend on the platform. But what about reach? Like other social platforms, you can boost Instagram Reels, which gives you a straightforward and powerful solution to extend the reach and results of your content. A boosted Instagram Reel is a video post you promote with a chosen budget, helping it reach a larger audience beyond your followers. Boosted Reels appear in the main feed, Reels tab, Explore page, and Instagram Stories. Unlike organic Reels, which rely solely on Instagram’s algorithm for distribution, boosted Reels give you more control over who sees your content. They also differ from full-scale Instagram ads as they lack the advanced targeting and advertising features available in Ads Manager. For social media managers, boosting an Instagram Reel is an excellent way to give high-performing organic content extra exposure, attract profile views, or drive visits to your website. To help you boost your Reels like a pro, we interviewed strategist and keynote speaker, Jason Keath, who is also the co-founder of marketing agency Social Fresh. Below, we’ll share his tips and a complete step-by-step guide on how to boost your Reels to maximize success in 2025. Criteria to boost an Instagram Reel First, ensure your Instagram account is a business account, as only businesses can boost Reels. When choosing to boost a Reel, make sure it meets Instagram’s criteria:... --- ### 100+ best TikTok username ideas with free username generator > Coming up with creative and catchy TikTok username ideas can be a brain-breaker. Use our free username generator to get started. - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://blog.hootsuite.com/tiktok-username-ideas/ - Categories: Strategy - Tags: Content creators, Free tool, Social media strategy - Tags: English - : pll_wpml_3126497 - Network: TikTok Coming up with a good TikTok username is pretty tricky when there are another 2 billion-ish people who have already claimed theirs (annoying). But if you’re drawing a blank for TikTok username ideas, you’re exactly where you need to be. You’re safe here. You’re a distinct and beautiful snowflake, and you can find a creative TikTok username that’s just as unique and special as you are. What is a TikTok username? A TikTok username is a unique handle that identifies your TikTok account. It starts with an “@” symbol and can be a maximum of 24 characters long. The minimum length for a TikTok username is two characters (but because every new user must create a different username than every other user, it’s safe to say that all the two-character combos have already been taken). Sadly, there’s no emojis allowed. TikTok viewers can see your username in your TikTok profile. For example, this influencer has a funny username that also identifies what kind of content he posts. Source: @wannabechefmatt Your TikTok username is the most fundamental building block for your brand. If you’re a creator or business using the app, you’ll want to strategically use your TikTok username to increase your reach and engagement and help you end up on the FYP of your target audience. Free TikTok username generator Hootsuite’s AI-powered TikTok username generator is the ultimate hack to get you started with the perfect TikTok username. Using this free tool, you can choose your category, type in relevant... --- ### How to create Facebook Reels that attract an audience in 2025 > Facebook Reels are designed to help users discover new content and creators. Here's how to use Reels to maximize your reach on the platform. - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://blog.hootsuite.com/facebook-reels/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_3115585 - Network: Facebook It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy especially because you can repurpose content you’ve already created. In this blog post, we’ll teach you everything you need to know about Facebook Reels, including how to make and share your short video content. What are Facebook Reels? Facebook Reels are short-form videos (up to 90 seconds) enhanced with tools like music, audio clips, and effects. They’re often used by content creators, marketers, and influencers. Facebook was a little late to the game when it comes to vertical video content. They first rolled out Reels in the US in September 2021 and globally in 2022. (Instagram Reels’ debut, for example, happened in 2020, and TikTok was first released in 2016) But even though they came slightly after the other apps, Facebook Reels are now available in over 150 countries for content creators worldwide to enjoy. Videos published to Facebook Reels are shown in a vertically scrolling feed and can be found in your feed, Groups, and menu. Facebook Reels vs. Instagram Reels Facebook and Instagram Reels are actually linked across the apps, which makes sense since they’re both owned by Meta. If you watch an Instagram... --- ### What is organic reach, and how can you improve yours? > It’s no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach. - Published: 2025-02-06 - Modified: 2025-02-06 - URL: https://blog.hootsuite.com/organic-reach-declining/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_344791 Maintaining high organic reach is a top priority for most social marketers. But it’s not easy. Regular algorithm changes and increasing pressure to buy social ads can lead to frustrating drops in the number of people who see your social content, seemingly out of nowhere. Maintaining consistent organic reach requires you to be nimble, always looking for ways to make your content more engaging. Here’s everything you need to know to maximize organic reach in 2025. What is organic reach on social media? On social media, organic reach is the number of people who see your content through unpaid distribution – that is, without you spending money to reach a specific audience. In the early days of social media, this was simple. If you posted something, it appeared in the feeds of people who followed you. But as the amount of social content being posted every day grew exponentially, this became impossible. So, each social media platform has proprietary algorithms that define how organic content is distributed – and who gets to see your posts. Each platform has its own algorithm(s), but they all have essentially the same goal: keep people using the platform. They use a variety of signals to understand what content is most likely to keep a particular user engaged. We’ve got a deep dive into social media algorithms here, if you really want to dig into the details. For now, just keep in mind that the algorithms are the driving force behind organic reach. A subtle... --- ### YouTube analytics: Tools and tips for marketers [2025] > Feeling overwhelmed by your YouTube analytics? We've got you covered with essential tools, metrics, and tips. - Published: 2025-02-06 - Modified: 2025-02-06 - URL: https://blog.hootsuite.com/youtube-analytics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_355055 - Network: YouTube Understanding YouTube analytics is critical for any social video marketer. There’s a lot of data out there, and plenty of tools that can help you make the most of it. Here, we walk you through the most important YouTube metrics to track for a data-driven video content strategy. Plus, we examine the top tools to help you make sense of all those numbers, so you can turn your findings into actionable insights. What do YouTube analytics tools do? YouTube analytics tools track key YouTube metrics to help you understand the performance of your channel and individual videos. They provide reporting, analysis, and comparison capabilities so you can track performance over time, compare content types, and get insights for individual videos and Shorts as well as your channel as a whole. YouTube video analytics tools allow you to see in real time what’s working on your channel, as well as which content is falling flat. This can help guide your strategy for content optimization over time. Marketers can also use YouTube analytics tools to access demographic information about your YouTube audience, so you can understand who your subscribers are and produce content that speaks directly to their wants and needs. Finally, you can get insights into how and where people find your content. 10 best YouTube analytics tools for 2025 ToolPriceOverviewBest featureYouTube AnalyticsFreeDetailed reports on audience, content performance, trends, and revenueCharts showing how impressions convert to watch timeHootsuiteStarting at $99/monthVideo and channel insights alongside analytics for other social accountsCustom best time... --- ### How to get verified on Facebook: Updated 2025 guide > Learn how to get verified on Facebook to build credibility and improve your Page's discoverability. - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://blog.hootsuite.com/how-to-get-verified-on-facebook/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_346856 - Network: Facebook Authenticity is key on social media. But it can also be elusive. Knowing how to get verified on Facebook is critical for both individuals and brands looking to show that they are the real deal on the world’s largest social platform. Key takeaways Facebook verification is a process that confirms an account's authenticity, i. e. indicates that the account genuinely represents a given person, brand, or organization. It’s marked by a blue checkmark badge. There are two types of Facebook verification. Traditional verification is free, but it’s only available to notable accounts and has a restrictive application process. Meta Verified is a paid program available to most users, offering perks like impersonation protection and enhanced support. A verified badge boosts credibility, improves search visibility, may enhance ad performance, and helps maintain consistent business data across platforms. What is Facebook verification? Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. A blue checkmark verified badge appears next to a verified Facebook account’s name: Source: @paramount on Facebook Twitter kicked off the idea of verifying social media accounts in 2009 to indicate the genuine accounts of public figures or notable organizations. Facebook followed suit with its own blue verification badge in 2013. There are two types of Facebook verification: Traditional verification. This is the original (and free) verification plan for notable accounts launched in 2013. It is still available, but it may be difficult to get... --- ### 35 TikTok stats every marketer needs to know in 2025 > Thinking about adding TikTok to your social strategy? These TikTok stats will help you understand the platform and its audience. - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://blog.hootsuite.com/tiktok-stats/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_2226096 - Network: TikTok TikTok is a wild ride these days, and things can change fast — but you can always count on data will guide your way through the chaos. Here are 35 TikTok stats marketers need to know to build a social marketing strategy that works in 2025. Key trends Growing reach: While TikTok’s core audience still skews young (69. 1% aged 18-34), its U. S. user base now spans all age groups, with notable adoption among adults aged 50-64 (26%). Content consumption over creation: 48% of U. S. TikTok accounts have never posted a video, only using TikTok as a hub for consuming content. Users are there to be entertained, discover new products, and even find news (52% of users regularly get news from the app! ). High impact on purchase decisions: TikTok isn’t just for brand awareness. 45. 5% of U. S. users are expected to make a purchase on the platform in 2025, which is the highest percentage among all social platforms. Product discovery, reviews, and authentic brand personalities drive this behavior, solidifying TikTok’s e-commerce influence. General TikTok stats 1. TikTok has 1. 582 billion monthly active users For now, it still lags well behind Facebook and Instagram, which have 3. 065 billion and 2. 0 billion MAUs, respectively. But Statista forecasts the number of TikTok users will reach 2. 35 billion by 2029. 2. The TikTok app was downloaded 186. 26 million times in Q4 2024 That’s the combined total for iOS and Android. It’s the lowest number... --- ### Programmer des posts TikTok: comment le faire sur mobile et ordinateur > Vous voulez savoir comment programmer des posts sur TikTok ? Cet article vous aidera à planifier un calendrier de contenu TikTok personnalisé - Published: 2025-02-05 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/fr/programmer-une-publication-tiktok/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux, Recherche originale - Tags: Français - : pll_wpml_2774502 - Network: TikTok Vous souhaitez planifier votre création de contenu à l’avance et publier vos vidéos au moment où votre public est le plus actif ? Rien de plus simple : il vous suffit d’apprendre à programmer des posts TikTok (n’ayez crainte, cela peut se faire sur mobile ET sur ordinateur). Utiliser un outil de planification TikTok est particulièrement indiqué pour tous les créateurs de contenu qui souhaitent publier régulièrement, sans avoir à gérer les publications au quotidien. L’automatisation de vos publications programmées optimise non seulement votre stratégie de contenu, mais améliore aussi votre visibilité sur social media. Heureusement, certains outils comme TikTok Studio ou Hootsuite vous permettent de diffuser votre contenu et de le montrer aux personnes qui comptent le plus, même si vous êtes à l’autre bout du monde en train de siroter un cocktail. Poursuivez votre lecture pour découvrir trois manières de programmer vos vidéos TikTok en toute sérénité ! Principaux points à retenir La programmation des posts TikTok vous permet de publier de manière cohérente, en particulier lors des pics d’engagement, et d’optimiser votre SEO en automatisant le processus. Vous pouvez programmer des posts TikTok via TikTok Studio, Hootsuite ou d’autres outils dédiés. Hootsuite offre plus de flexibilité, avec la possibilité de planifier plus longtemps à l’avance, et des fonctionnalités avancées comme l’analyse multiplateforme. Il est fortement recommandé de consulter les données d’analyse (y compris celles d’autres social media) pour optimiser le timing de publication et suivre les tendances afin de maintenir une certaine authenticité sur la plateforme. L’utilisation d’outils comme Canva,... --- ### Marketing en YouTube en 2025: Cómo empezar > Sigue esta guía de 10 pasos para crear una estrategia de marketing en YouTube exitosa y llevar tu presencia al siguiente nivel en 2025. - Published: 2025-02-04 - Modified: 2025-02-12 - URL: https://blog.hootsuite.com/es/marketing-de-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_2222080 - Network: YouTube El 83% de los adultos en Estados Unidos están en YouTube, y las personas consumen más de mil millones de horas de contenido cada día. Esto representa una oportunidad masiva para que tu negocio alcance a su audiencia a través del marketing en YouTube. Sin embargo, gritar a los cuatro vientos sobre tus productos sin un plan estratégico no te llevará a ninguna parte. Necesitas una estrategia bien definida para lograr el éxito, y precisamente eso encontrarás aquí. Sigue leyendo para descubrir los 10 pasos esenciales para dominar el marketing en YouTube en 2025. Puntos Claves Optimiza tu canal para búsquedas y audiencia: Personaliza el diseño visual de tu canal con imágenes llamativas, un tráiler atractivo y descripciones cargadas de palabras clave para mejorar la visibilidad en búsquedas. Publica contenido regularmente: La consistencia es clave. Sube videos de alta calidad de forma frecuente para atraer y retener a tu audiencia, y monitorea las visualizaciones para ajustar tu estrategia. Aprovecha YouTube Shorts: Los videos cortos son una herramienta poderosa para captar nuevos espectadores y convertirlos en suscriptores. Explora su potencial creativo para expandir tu alcance. Utiliza YouTube Analytics: Analiza los datos de rendimiento de tus videos para entender a tu audiencia y mejorar tu contenido. Identifica los momentos óptimos para publicar y refuerza lo que funciona mejor. Fomenta la interacción: Responde a los comentarios, crea contenido que invite a la participación y usa herramientas como encuestas y publicaciones en la pestaña Comunidad para mantener activa a tu audiencia. ¿Qué es el... --- ### Social-Media-Kalender: Kostenloses Template + Einblick in den echten Prozess bei Hootsuite > Ein Social-Media-Kalender ist die Geheimwaffe für den Social-Media-Erfolg. Erfahrt, wie wir es intern handhaben (plus kostenloses Template!). - Published: 2025-02-04 - Modified: 2025-02-05 - URL: https://blog.hootsuite.com/de/warum-ein-social-media-content-kalender-wichtig-ist/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Planung - Tags: Deutsch - : pll_wpml_66601 Hallo! Mein Name ist Trish Riswick. Ich bin Team Lead in unserem Social-Media-Team bei Hootsuite und ich bin hier, um euch genau zu erklären, wie ihr einen Social-Media-Kalender erstellt, der eure Ziele unterstützt und euch organisiert hält. Unser Social-Media-Kalender ist das Rückgrat hinter all dem Content, den ihr auf den Kanälen von Hootsuite zu sehen bekommt. Spontan und in Echtzeit läuft allerdings nichts. Jeder Post in unserem Social-Media-Content-Kalender wird akribisch geplant, bevor er überhaupt erstellt wird. Ich würde schwindeln, wenn ich behaupten würde, dass die Planung eines Content-Kalenders für unser Publikum von über neun Millionen (! ! ! ) Menschen auf acht Social-Media-Plattformen einfach sei. Aber sie ist wichtig und kann sogar Spaß machen. Im Folgenden zeige ich euch, wie wir bei Hootsuite unseren Content-Kalender planen, und gebe einige Tipps für den Erfolg. Unser Prozess ist nicht der einzige Weg, um einen Social-Media-Kalender zu erstellen, aber ich hoffe, dass er euch dazu inspiriert, einen Kalender zu erstellen, der für euch funktioniert. PS: Wenn ihr nur wegen dem kostenlosen Template hier seid, das könnt ihr euch hier herunterladen. Keine E-Mail-Angabe erforderlich! Wichtige Informationen Ein Social-Media-Kalender ist euer Fahrplan für die contentplanung und Organisation aller anstehenden Inhalte, einschließlich Veröffentlichungsdaten und -zeiten, Hashtags, Bildern und Links. Er kann in jedem für euer Team geeigneten Format vorliegen: als Dokument, Excel-Tabelle oder Dashboard in eurem Projektmanagement-Tool. Ein Kalender bringt Struktur in eure Content-Strategie, hilft euch, euch an übergreifenden Marketingzielen auszurichten und diese in konkreten Marketingkampagnen umzusetzen, und kann auf Content-Lücken aufmerksam machen. Kein hektisches Suchen... --- ### Guía para crear campañas en redes sociales con un alto ROI en 2025 (+5 ejemplos) > ¡Descubre cómo crear campañas en redes sociales con alto ROI! Encuentra todo lo que necesitas y más para impulsar tus resultados este año. - Published: 2025-02-03 - Modified: 2025-02-03 - URL: https://blog.hootsuite.com/es/campanas-de-redes-sociales-plantilla-gratuita/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_68564 Las campañas en redes sociales son iniciativas puntuales y autocontenidas que consisten en publicar contenido temático durante un tiempo limitado. Esto significa que ofrecen una oportunidad única para experimentar con nuevas estrategias que permitan fortalecer la reputación de la marca, aumentar el reconocimiento o generar ventas. Aprendizajes clave Las campañas en redes sociales son conjuntos de contenidos sociales específicos y con un plazo determinado, diseñados para alcanzar objetivos comerciales concretos, como aumentar el reconocimiento de la marca, impulsar las interacciones o aumentar las ventas. A diferencia de las actividades constantes en las redes sociales, las campañas se enfocan en un tema u objetivo en particular y suelen incluir KPIs específicos. Las campañas en redes sociales brindan una oportunidad única para probar distintos elementos, como el tono, las imágenes o los formatos, en un periodo específico de tiempo. Realizar pruebas A/B de un solo componente a la vez ayuda a definir qué funciona mejor, lo cual es útil para refinar tanto tu campaña como tu estrategia de redes sociales en general. ¿Qué es una campaña en redes sociales? Una campaña en redes sociales es un conjunto coordinado de esfuerzos de marketing en redes sociales (tanto de paga como orgánicos) realizados durante un período determinado para lograr un objetivo específico. TPor lo general, una campaña en redes sociales tiene un tema específico o está relacionada con una temporada, promoción o lanzamiento de un producto. A social media campaign can span multiple social platforms (although it doesn’t have to). It may include: Una... --- ### 2025 Facebook algorithm: Tips and expert secrets to succeed > Find out how the Facebook algorithm ranks content in 2025 and learn what it takes to get your posts seen on the platform. - Published: 2025-02-03 - Modified: 2025-04-02 - URL: https://blog.hootsuite.com/facebook-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_342447 - Network: Facebook The ever-changing Facebook algorithm has long been a hot topic for social media marketers, creators, and business owners. The order in which posts are shown, the type of content that shows up in users’ feeds, and the type of engagement posts get are all determined by the Facebook algorithm. Making it essential to understand for anyone who uses Facebook to consume or distribute content. Whether you love it or hate it, the simple truth is you’ve got to work with it if you want your Facebook marketing efforts to succeed. Here, we explain everything you need to know about the algorithm Facebook uses to rank content and shape the feeds of its 3. 05 billion users. What is the Facebook algorithm? The Facebook algorithm is a set of rules that determine what people see every time they check Facebook. The rules use AI to rank content and determine how relevant that content will be to each user. Facebook calls this “personalized ranking. ” Essentially, the algorithm evaluates every post, Facebook ads, Story, and Reel. It scores content based on predictions and signals, and then the algorithm ranks it in descending order of interest for each user. This process happens every time a user refreshes their feed. According to Facebook, the social network uses algorithms to curate your feed so that when you open Facebook, “you experience a mix of ‘connected content’ (e. g. , content from the people you’re friends with or are following, Facebook Groups you’ve joined, and Pages... --- ### How to avoid a TikTok shadowban: Tips from the experts > Are TikTok shadowbans real? Well — maybe. We'll help you figure out what they are, how to avoid them, and how to get unbanned. - Published: 2025-02-03 - Modified: 2025-02-03 - URL: https://blog.hootsuite.com/tiktok-shadowban/ - Categories: Strategy - Tags: Content creators, Social media strategy - Tags: English - : pll_wpml_2776343 - Network: TikTok Have your video views and engagement suddenly taken a nosedive? You may have found yourself on the business end of a TikTok shadowban. Now, there’s a bit of lore behind elusive social media shadowbans. TikTok support doesn’t acknowledge they exist. But many content creators and influencers have shared stories of suddenly seeing no activity on their TikTok videos that just days before had thousands of views. So, are TikTok shadowbans a reality? Or can something else explain why no one can find your videos? We delved deep into the dark corners of the internet (well, mostly TikTok and Reddit) to see what successful content creators had to say about the subject. We also asked Samantha Vlasceaunu, AKA The Unicorn Marketer, for her thoughts on the topic. As a social media marketing coach helping marketing agencies, coaches, entrepreneurs, and national brands, she offered lots of tips on identifying and dealing with shadowbans. What is a TikTok shadowban? In general, a shadowban is when a user is blocked or muted on a social media platform or forum without notification. Specifically, a TikTok shadowban usually means your content no longer appears in the For You Page (FYP) or relevant searches. Since those are the two main ways TikTok users discover new content, a shadowban will nearly halt all video views and overall account’s visibility. But the topic is controversial among creators. Some say shadowbans don’t exist and that something else, like inappropriate content or low-quality content, is causing the issue. While many others... --- ### Grammys 2025 predictions, according to social media > Can social media predict the next Grammy winners? We analyzed online buzz, sentiment, and engagement to see which nominees are in the lead. - Published: 2025-02-03 - Modified: 2025-02-03 - URL: https://blog.hootsuite.com/grammys-2025/ - Categories: Strategy - Tags: Social listening, Social media stats - Tags: English Popularity matters — whether you’re running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions — was the win deserved? (Spoiler: It was. ) But the truth is, Grammy voters aren’t all that different from the rest of us. Maybe they aren’t on Stan Twitter quite as much, but their voting habits often mirror public sentiment. So will the same patterns prevail with this year's Grammy nominations? And can we use Hootsuite Social Listening to identify the most popular nominees on social media and predict the night's biggest winners in categories like Album of the Year, Record of the Year, and Best New Artist? There’s only one way to find out. Let’s dive in! Psstt: Now that the Grammys are over, wondering how our predictions stacked up? Keep scrolling to find out. Key terms Results refers to the number of individual social media posts that mention a specific keyword. It’s not a measure of how many times a keyword was used (e. g. , a single post that mentions “Chappell Roan” 5 times is still equal to 1 result). Engagement is measured by the... --- ### Engagement rate benchmarks and formulas: Q1 2025 update > Tracking your engagement rate is the best way to tell if your social media audience cares about what you're posting — and learn what they want to see more of. - Published: 2025-01-31 - Modified: 2025-02-19 - URL: https://blog.hootsuite.com/calculate-engagement-rate/ - Categories: Strategy - Tags: Free tool, Guide, Original research, Social media benchmarks, Social media engagement - Tags: English - : pll_wpml_2224224 Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy, and help you prove the value of your social marketing work to the people who control the corporate purse strings. Unfortunately, engagement calculations can seem a little mysterious. Where do you get the data from? What’s the correct formula to calculate engagement rate? And what is a good benchmark to aim for? Fortunately, we’ve got answers to all those questions right here in this post. It’s not as complicated as you might think! Keep reading for a free calculator — and for industry-specific benchmarks across all major social networks. Key Takeaways Engagement rate measures how much an audience interacts with social media content relative to reach or audience size. It includes likes, comments, shares, saves, and other actions — but excludes views. High engagement rates reflect audience interest and build trust with first-time visitors to a social profile. They also signal quality to social media algorithms and can result in higher organic visibility. There are various formulas to calculate engagement, such as by reach (ERR), post (ER post), impressions, and more. Social media analytics tools help automate these calculations and provide industry benchmarks for comparison. What is engagement rate? Engagement rate is a social media metric that measures how much of your audience actively engages with your content. It defines the amount of interaction a piece of content (or a campaign, or a whole account) gets... --- ### The best time to post on LinkedIn: Q1 2025 update > Is there a universal best time to post on LinkedIn? Find out and help your posts reach more people every time. - Published: 2025-01-30 - Modified: 2025-01-30 - URL: https://blog.hootsuite.com/best-time-to-post-on-linkedin/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_3120595 - Network: LinkedIn Wondering what the best time to post on LinkedIn is in 2025? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active. If you don’t time your posts correctly, you’ll end up speaking to an empty room — and an empty room can’t talk back, or follow your brand, or buy your products. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post on Facebook for maximum engagement. Keep reading for the most recent available data for 9 key industries (collected in Q4 of 2024). Note: Unless stated otherwise, the time of day was localized across 118 countries where sample data came from, i. e. the graphs below are accurate across time zones. The overall best time to post on LinkedIn in 2025 According to our research, the best overall time to post on LinkedIn is between 8:00 AM and 9:00 AM on Tuesdays and Wednesdays. Weekends are typically the worst days of the week to post on LinkedIn. The lower engagement may be because people view LinkedIn as a work-related social media platform and something to avoid on days off. Planning on posting more than once or twice a week?... --- ### Les 21 indicateurs des médias sociaux à suivre en 2025 > Découvrez les indicateurs des médias sociaux clés et suivez-les pour optimiser votre stratégie social et atteindre vos objectifs commerciaux. - Published: 2025-01-30 - Modified: 2025-01-30 - URL: https://blog.hootsuite.com/fr/indicateurs-des-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_342001 Les indicateurs des médias sociaux sont des métriques essentielles pour évaluer la performance de votre stratégie de marketing sur les médias sociaux et ajuster vos campagnes en fonction des résultats obtenus. Ils constituent en quelque sorte les « bulletins de notes » de vos publications et interactions en ligne, dans la mesure où ils vous indiquent combien de personnes ont vu, aimé, partagé ou commenté votre contenu.   Points à retenir Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting with your content. Monitoring these metrics not only boosts your reach but also signals to algorithms that your content is worth sharing, further expanding your audience. Metrics like follower count, demographics, and sentiment provide valuable insights into who your audience is and how they feel about your brand. Metrics related to conversions, such as conversion rate and click-through rate (CTR), highlight how effective your social media efforts are in driving desired actions, like sales or sign-ups. Tracking these metrics allows you to see the return on investment (ROI) from your social campaigns. Que sont les indicateurs des médias sociaux et pourquoi sont-ils importants ? Les indicateurs des médias sociaux vous permettent également de suivre les ressources investies en temps et en budget et d’optimiser vos campagnes publicitaires. L’objectif, en mesurant les KPI des médias sociaux, n’est pas de se faire plaisir (comme avec les... --- ### The 16 best social media management tools for 2025 > Having the right social media management tools will save you a ton of time, effort, and money on social media. - Published: 2025-01-30 - Modified: 2025-04-09 - URL: https://blog.hootsuite.com/social-media-management-tools/ - Categories: Strategy - Tags: Social media scheduling, Social media strategy, Social media tools - Tags: English - : pll_wpml_2223836 Hey there, I’m Nikki! For the past 10 years, I’ve been helping all kinds of brands — from scrappy startups to household names — grow their online presence and connect with their audiences. Over the years, I’ve learned that the secret sauce to a successful social team lies in two things: creativity and systems. If someone on your team has been humming trending sounds at their desk or quoting the latest viral meme in strategy calls, then you’ve probably already nailed the creativity part. This post is here to help you find the perfect social media management tool to take care of the systems part. I’ve also tapped a couple of social media experts to share their advice along the way. Because, with the right tool, you can simplify the day-to-day admin, automate pesky, repetitive tasks, and free up more time for what you do best: creating a brand that stands out on social. Ready? Let’s dive in. PlatformWho it’s forStandout featuresLimitations Rating Hootsuite Marketing teams of all sizes, from startups to enterprises.  KPI-driven Best Time to Publish tool Customizable analytics dashboards Social listening for all major platforms (including Bluesky! )Potential learning curve for beginners 5/5Sprout Social Medium to large social teams. Social listeningInfluencer marketing managementDeep analyticsPrice flexibility Lack of visual planning 4/5Hubspot Enterprise brands looking for an all-in-one marketing and CRM solution.  Centralized social inbox Breeze AI toolIntegrated CRMPricing complexity Limited social platform integrations Onboarding can take time3. 5/5Sprinklr Enterprise-level businesses with global presence. Global reachSprinklr AI+Unified-CXMHigh pricingComplex user personasOnboarding overwhelm4/5Buffer Small businesses and startups on a budget. Multiple platform integrationsStart PagesSimplicityLimited analytics No social listening 4/5Zoho... --- ### 100+ best Instagram username ideas + free username generator > A list of perfect Instagram username ideas for your brand is seconds away with our free AI username generator. - Published: 2025-01-29 - Modified: 2025-01-29 - URL: https://blog.hootsuite.com/instagram-username-ideas/ - Categories: Strategy - Tags: Free tool - Tags: English - : pll_wpml_3126496 - Network: Instagram Have you ever had a great idea for a new Instagram account, only to get stuck on the username? A lot goes into choosing a handle — it creates your digital first impression and sets the tone for your account. Whether you’re an enthusiast building a personal brand, starting a new business account, or simply making a finsta, creating a memorable username is key to building your online presence. In this article, we’ve compiled over 100 of the best Instagram name ideas to inspire you. We also spoke with Vanessa Blaho, Social Media Manager & creator of @vanessa. eats. prague, and Val Razo, Social Media Consultant, for their expert tips on how to craft the perfect Instagram username. What is an Instagram username? An Instagram username is a unique identifier representing a user, brand, or creator on the platform. Usernames appear on profiles and in the account’s URL and are used to tag accounts in posts, comments, and stories — including Instagram story mentions. Instagram handles can be up to 30 characters long and include letters, numbers, periods, or underscores (no emojis or special characters). For brands and influencers, a strong username helps build recognition and discoverability, reinforce your branding, and maintain consistency across social media platforms like TikTok. Free Instagram username generator Start generating usernames in seconds and find something that's totally unique. Just type in keywords related to your business or personal interests like 'adventure' and 'food' and watch as hundreds of creative usernames appear on your screen.... --- ### TikTok SEO made easy: Expert tips + a free tool for success > Hashtags aren't the only way to get on the For You Page. Conquer TikTok SEO and get your content in front of more people, more often. - Published: 2025-01-29 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/tiktok-seo/ - Categories: Strategy - Tags: Content creation, Social media strategy, Social SEO - Tags: English - : pll_wpml_3118753 - Network: TikTok There’s a time and place for being mysterious and y'all, TikTok isn’t it — at least, not if you’re using digital marketing strategies to grow your audience and your business. A great TikTok SEO strategy will tell everyone (other users, the TikTok algorithm, the platform’s search engine technology) exactly who you are and what you’re doing. Good SEO ensures that your TikTok videos are categorized correctly, can be easily searched for, and show up organically for your intended audience. For expert advice, we talked to Sara Nielsen, head of social strategy at We Make Footballers and Project Footballer. Read on to find actionable, easy steps to take to optimize your TikTok content creation for search and increase video views. Forget being subtle: SEO is for the bold. Key Takeaways To get discovered, optimize your videos with the right TikTok SEO techniques, using targeted keywords, popular hashtags, and relevant audio to rank higher in search results. Stay relevant by using trending sounds and trending hashtags in your content, while also mixing in long-tail keywords to capture more specific searches. Your types of content should align with what your audience loves, offering high-quality videos that engage TikTok users and improve your SEO. Balance between broad and niche hashtags — pairing popular hashtags with long-tail keywords to help you show up for both large and specific searches. Monitor keyword insights to adjust your content marketing strategies, that way your content stays aligned with the latest TikTok trends and what users are searching for.... --- ### 22 aplicaciones para Instagram que llevarán tus contenidos a otro nivel en 2025 > Tener herramientas adecuadas marca la diferencia. Estas aplicaciones para Instagram pueden ayudarte a llevar tus publicaciones a otro nivel. - Published: 2025-01-27 - Modified: 2025-03-08 - URL: https://blog.hootsuite.com/es/aplicaciones-de-instagram/ - Categories: Estrategia - Tags: Análisis de redes sociales, Creación de contenido, Programación de redes sociales - Tags: Español - : pll_wpml_345315 - Network: Instagram Con más de 2000 millones de usuarios activos mensuales que suben millones de publicaciones a Instagram cada día, hacer que tu contenido destaque puede ser todo un reto. Por suerte, existen muchas aplicaciones para Instagram que pueden ayudarte a crear contenidos llamativos, aunque no seas diseñador. Además, muchas de estas apps ofrecen una versión gratuita, lo que facilita su acceso. Para averiguar cuáles son las mejores app utilizadas por los profesionales de las redes sociales hoy en día, hablamos con Jen Yamasaki, fundadora de Saki Creative, y Kelsey Rizzo, consultora independiente de marketing digital en las redes sociales. A continuación, hemos resumido sus 22 aplicaciones favoritas, además de consejos sobre cómo utilizarlas para crear contenidos de Instagram que brillen en tu feed de Instagram. Puntos Claves Mejora tu contenido visual con herramientas avanzadasUsa aplicaciones como Snapseed, Adobe Lightroom e InShot para editar fotos y videos con calidad profesional. Añade retoque, tipografías y stickers para hacer que tu contenido destaque en tu feed de Instagram y Instagram Stories. Aprovecha las herramientas de análisis y optimizaciónAplicaciones como Metricool y Hootsuite te ayudan a monitorear métricas clave en tu perfil de Instagram, entender el desempeño de tus publicaciones y adaptar tu estrategia de social media en función de datos reales. Crea contenido dinámico con Boomerang y edición de videoUtiliza Boomerang para producir videos en bucle atractivos y mejora tus Instagram Stories con editores como InShot. Prueba aplicaciones con versión gratuita para experimentar sin inversión inicial. ¿Cuáles son las mejores aplicaciones para Instagram? Las... --- ### How to make a social media posting schedule [Free template] > You've got great content — let's make sure people see it. Perfect your own social media posting schedule with our free template. - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://blog.hootsuite.com/social-media-posting-schedule/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media strategy, Template - Tags: English - : pll_wpml_2226027 TL;DR: Here's how often you should post to each social network for best results: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2 and 3 times per day. LinkedIn: Post between 1 to 2 times per day. Threads: Post between 2 to 3 times per day. TikTok: Post between 3 and 5 times per week. Pinterest: Post at least 1 time per week. A social media posting schedule is a strategic plan for your social media account(s) that determines what content you’ll post, when you’ll post it, and on which platforms. Of course, social media platforms like Instagram, Facebook and TikTok can be used spontaneously — but for brands looking to build engagement, awareness and a loyal following, consistency and quality are key. And that requires some foresight. Social media posting schedules are really helpful for a bunch of reasons: Managing your time. Especially if you’ve got limited resources, batch-preparing your social media posts can save you tons of time. (And make the most of those days when you’re feeling extra creative. ) Keeping your feeds active and fresh. Instead of just hoping that you can squeeze in some posts when you remember (never), scheduling regular posts ensures your feeds are active and visible. Mixing it up. When you plan ahead, you can’t accidentally post two Minions memes in a row. Scheduling posts allows you to prepare a balanced mix of topics and content styles — a... --- ### The best time to post on Facebook: Q1 2025 update > We analyzed thousands of Facebook posts from businesses of all sizes to find the ultimate best times to post on Facebook. - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://blog.hootsuite.com/best-time-to-post-on-facebook/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_3119572 - Network: Facebook Looking for the best time to post on Facebook for maximum likes, comments, shares, and results? The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post on Facebook for maximum engagement. Keep reading for the most recent available data (collected in Q4 of 2024). Note: Unless stated otherwise, the time of day was localized across 118 countries where sample data came from, i. e. the graphs below are accurate across time zones. What time is the best time to post on Facebook in 2025? We analyzed thousands of posts on social media and dug deep into industry data to determine... The best top time to post on Facebook for maximum engagement is 5:00 AM on Tuesdays. Of course, you’ll need to think about the time zones in which your audience lives when planning these posting times. What time is best to post on Facebook by day of the week? In addition to the best time of day, you need to think about which days of the week make the most sense for publishing your content. For example, the Hootsuite social team finds that Mondays through Wednesdays are the most effective days to post on Facebook. That doesn’t mean Hootsuite only posts Mondays through Wednesdays. You just have to think strategically about ways to boost relevance and engagement on those non-peak days. Hootsuite’s Social Media... --- ### Social-Media-Bildgrößen für alle Netzwerke [2025] > Die aktuellen Social-Media-Bildgrößen-Vorgaben für verschiedene Netzwerke einschließlich Instagram, X (Twitter), Facebook, LinkedIn und andere - Published: 2025-01-27 - Modified: 2025-01-28 - URL: https://blog.hootsuite.com/de/social-media-bildgroessen-vorgaben/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_345264 Social-Media-Bildgrößen ändern sich anscheinend ständig. In einem Moment habt ihr das perfekte Cover für euren Account erstellt. Im nächsten wurde die Größe angepasst und es sieht völlig verpixelt und falsch aus. Dabei ist es auch nicht gerade hilfreich, dass die Informationen über die offiziellen Abmessungen und Bildgrößen schwerer zu finden sind als eine höflich geführte Diskussion über Politik auf Facebook. Ganz und gar nicht schwierig dagegen: unseren Leitfaden zu den Bildgrößen auf allen wichtigen Social-Media-Plattformen zu Rate zu ziehen! Hier kommen die aktuellen Social-Media-Bildgrößen Stand Januar 2025. Schneller Überblick zu Social-Media-Bildgrößen Wir gehen im Folgenden genauer auf jedes einzelne Netzwerk ein, aber diese Abbildung zeigt die Social-Media-Bildgrößen für alle Netzwerke, die ihr wahrscheinlich am häufigsten aufruft. Grundlegende Instagram-Bildgrößen Profilfoto: 320 x 320 Pixel Querformat: 1080 x 566 Pixel Hochformat: 1080 x 1350 Pixel Quadratisch: 1080 x 1080 Pixel Stories und Reels: 1080 x 1920 Pixel Grundlegende Facebook-Bildgrößen Profilfoto: 170 x 170 Pixel Querformat: 1200 x 630 Pixel Hochformat: 630 x 1200 Pixel Quadratisch: 1200 x 1200 Pixel Stories und Reels: 1080 x 1920 Pixel Coverfoto: 851 x 315 Pixel Grundlegende X-Bildgrößen (vormals Twitter) Profilfoto: 400 x 400 Pixel Querformat: 1600 x 900 Pixel Hochformat: 1080 x 1350 Pixel Quadratisch: 1080 x 1080 Pixel Coverfoto: 1500 x 500 Pixel Grundlegende LinkedIn-Bildgrößen Profilfoto: 400 x 400 Pixel Querformat: 1200 x 627 Pixel Hochformat: 627 x 1200 Pixel Quadratisch: 1080 x 1080 Pixel Coverfoto: 1128 x 191 Pixel Grundlegende TikTok-Bildgrößen Profilfoto: 200 x 200 Pixel Querformat: 1920 x 1080 Pixel Hochformat: 1080 x... --- ### The best time to post on Instagram: Q1 2025 update [DATA] > We analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram. - Published: 2025-01-24 - Modified: 2025-01-27 - URL: https://blog.hootsuite.com/best-time-to-post-on-instagram/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_2222581 - Network: Instagram What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on Instagram for likes, comments, shares, and sales? The Instagram algorithm prioritizes recency, so posting when your followers are online is key. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. (Though we have plenty more tips on getting free Instagram likes if you’re interested). Of course, all businesses and audiences are different, so we’ll also help you calculate your brand’s unique best times to post. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post on Instagram for maximum engagement. Keep reading for the most recent available data (collected in Q4 of 2024). Note: Unless stated otherwise, the time of day was localized across 118 countries where sample data came from, i. e. the graphs below are accurate across time zones. The overall best time to post on Instagram To find these results, we analyzed data from over 1 million social posts from businesses of all sizes. Then, we consulted with our own social team for insights gained from posting to an audience of 170k followers. (Drum roll,... --- ### Social-Media-Analyse: 11 Tools und unsere Tricks für ein erfolgreiches 2025 > Entdeckt die 11 besten Social-Media-Analytics-Tools, um Zeit, Budget und Aktivitäten effektiv zu optimieren! - Published: 2025-01-22 - Modified: 2025-02-03 - URL: https://blog.hootsuite.com/de/social-media-analytics-fuer-einsteiger/ - Categories: Strategie - Tags: Social-Media-Analyse - Tags: Deutsch - : pll_wpml_354830 Ihr fragt euch, welche eurer Social-Media-Taktiken tatsächlich funktionieren? Mit einem effektiven Tool für die Social Media Analyse könnt ihr eure Zeit, Budgets und Ressourcen gezielt einsetzen. Mit Hilfe der Social Network Analysis (SNA) könnt ihr die Beziehungen in sozialen Netzwerken untersuchen, um tiefere Einblicke in soziale Strukturen und Interaktionen zu erhalten. Durch Einbindung der SNA lassen sich nicht nur einzelne Plattformen betrachten – ihr könnt eure Social-Media-Strategien insgesamt beleuchten und optimieren. Wenn ihr diesen Blog-Beitrag gelesen habt, könnt ihr beurteilen, welche Social-Media-Kennzahlen ihr wirklich verfolgen solltet. Noch zu früh für den Einsatz von Analytics-Tools? Hier erfahrt ihr, worum es bei Social-Media-Analytics überhaupt geht. Umsetzbare Erkenntnisse Nutzt Social-Media-Analytics-Tools für strategische EinblickeVerwendet Social-Media-Analytics-Tools, um Performance-Reports zu erstellen, Ressourcen effizient einzusetzen, Social-Media-Strukturen besser zu verstehen und Kampagnen durch weiterführende Methoden wie die Social Network Analysis zu optimieren. Setzt SNA ein, um Social-Network-Strategien zu optimierenWendet die Social Network Analysis (SNA) an, um Einblicke in die Gesamtnetzwerkstrukturen zu gewinnen, Schlüsselakteure mit Metriken wie Betweenness-Zentralität zu identifizieren und die Effektivität euer Social-Media-Strategien zu steigern. Überwacht Wettbewerber und Branchentrends effektivNutzt Tools wie Hootsuite und Rival IQ für Wettbewerbsanalysen, um Top-Posts, Hashtags und Zielgruppentrends zu identifizieren und der Konkurrenz einen Schritt vorauszubleiben. Warum ihr Social-Media-Analytics-Tools braucht Social-Media-Analytics-Tools helfen euch bei der Erstellung von Performance-Reports, die ihr mit eurem Team, Stakeholdern und Vorgesetzten teilen könnt, um zu ermitteln, was funktioniert und was nicht. Analytics-Lösungen für Social Media sollten auch historische Daten bereitstellen, anhand derer ihr eure Social-Media-Marketingstrategie sowohl auf Makro- wie auf Mikroebene bewerten könnt. Diese Tools helfen dabei,... --- ### 22 applications Instagram pour booster votre création de contenu en 2025 > Avoir les bons outils fait toute la différence. Utilisez ces applications Instagram pour améliorer la qualité de vos posts et gagner du temps - Published: 2025-01-22 - Modified: 2025-03-19 - URL: https://blog.hootsuite.com/fr/applications-instagram-business/ - Categories: Stratégie - Tags: Français - : pll_wpml_345315 - Network: Instagram Instagram compte plus de 2 milliards d’utilisateurs actifs mensuels et des millions de nouvelles publications chaque jour. Résultat : créer du contenu qui sort du lot peut être un véritable défi. Heureusement, il existe de nombreuses applications Instagram qui peuvent vous aider à créer du contenu qui attirera tous les regards et ce, même si vous n’êtes pas graphiste professionnel. Pour tout savoir des meilleures applications utilisées par les pros des réseaux sociaux, nous avons discuté avec Jen Yamasaki, fondatrice de Saki Creative, et Kelsey Rizzo, consultante indépendante spécialiste des réseaux sociaux. Découvrez ci-dessous leurs 22 applications Instagram préférées, mais aussi des conseils pour bien les utiliser et créer du contenu qui fera sensation. Points clés à retenir Automatisez la gestion de votre contenu pour maximiser votre impactPlanifiez et publiez automatiquement vos posts aux meilleurs moments pour assurer un engagement optimal. Utilisez des outils qui permettent de programmer des publications, de suivre les tendances et d’analyser les performances en temps réel. Exploitez l’IA pour créer des vidéos percutantesL’intelligence artificielle peut vous aider à générer du contenu vidéo engageant en sélectionnant automatiquement les meilleurs extraits, en ajoutant des transitions dynamiques et en optimisant le format pour les Reels et Stories. Analysez vos données pour affiner votre stratégieAccédez à des insights avancés sur votre audience, y compris les performances des publications, les pics d’engagement et les préférences des abonnés. L’analyse de ces données permet d’ajuster votre contenu pour maximiser sa portée et son efficacité. Créez des visuels percutants en quelques clicsUtilisez des modèles préconçus et... --- ### Tamaños de las imágenes en redes sociales para todas las plataformas en 2025 > Los tamaños de las imágenes en redes sociales más recientes, incluyendo Instagram, X (antes Twitter), Facebook, LinkedIn, TikTok y más. - Published: 2025-01-21 - Modified: 2025-01-28 - URL: https://blog.hootsuite.com/es/tamano-de-las-imagenes-en-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_345264 Los tamaños de las imágenes en redes sociales cambian constantemente. Un día tienes la imagen de perfil perfecta para tu cuenta. Al otro, cambia el tamaño y se ve toda pixeleada debido a no seguir las dimensiones mínimas recomendadas. Esto puede afectar tu estrategia de marketing. Además, no ayuda que la información sobre dimensiones oficiales y tamaños de las imágenes sea más difícil de encontrar que tener un debate civilizado sobre política en Facebook. Pero, si consultas esta guía sobre los tamaños de imágenes en redes sociales, ¡todo será mucho más sencillo! A continuación te presentamos las dimensiones más recientes de las imágenes en redes sociales, al jenero de 2025. Tamaños básicos de imágenes para todas las redes sociales Entramos en detalle para cada plataforma más adelante, pero esta guía incluye los tamaños de imagen horizontal y otras dimensiones de social media que probablemente buscas con más frecuencia. Tamaños básicos de las imágenes en Instagram Foto de perfil: 320 x 320 px (tu imagen de perfil aparece como círculo, así que asegúrate de centrar los elementos importantes). Paisaje: 1080 x 566 px Retrato: 1080 x 1350 px Cuadrado: 1080 x 1080 Instagram Stories y reels: 1080 x 1920 (también se pueden incluir en estrategias de marketing que usen publicaciones cuadradas). Tamaños básicos de las imágenes en Facebook Foto de perfil: 170 x 170 px (imagen de perfil ideal para estrategias de marketing digital). Paisaje: 1200 x 630 px Retrato: 630 x 1200 px Cuadrado: 1200 x 1200 px Historias y... --- ### The best TV premieres of 2024, according to social media > From record-breaking premieres to buzzworthy hits, see which TV shows captured the most attention and sparked social conversations in 2024. - Published: 2025-01-21 - Modified: 2025-02-06 - URL: https://blog.hootsuite.com/best-tv-shows/ - Categories: Hootsuite HQ, Strategy - Tags: Social listening, Social media stats - Tags: English Editor's note: If you're just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024's best TV show moments weren't just about ratings. These shows ignited conversations, trended across platforms, and kept audiences buzzing long after the credits rolled. Streaming platforms maintained their dominance in both series and movie premieres. Global sensations like Squid Game returned for highly anticipated new seasons, while fresh adaptations such as Avatar: The Last Airbender captured widespread attention. View this post on Instagram A post shared by Squid Game (@squidgamenetflix) On premium cable, shows like House of the Dragon achieved remarkable viewership and generated significant social engagement, keeping the drama alive. Broadcast TV demonstrated its enduring appeal through enduring reality hits such as Dancing with the Stars and live programming like WWE SmackDown, which drew massive audience interactions. View this post on Instagram A post shared by Dancing With The Stars #DWTS (@dancingwiththestars) Spanish-language television also made a notable impact. La casa de los famosos commanded significant attention, while networks like Univision and Telemundo balanced fan-favorite staples with exciting new releases. Live events continued to drive cultural moments. Award shows, including the MTV VMAs and Grammys, amassed hundreds of millions of engagements, underscoring their global influence. View this post on Instagram A post shared by MTV (@mtv) Sports remained a... --- ### Top 10 URL shorteners for better link tracking in 2025 > A good URL shortener (a.k.a. link shortener) lets you do two things: save space in your captions and easily measure social performance. - Published: 2025-01-17 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/url-shorteners/ - Categories: Strategy - Tags: Content creation, Social media tools - Tags: English - : pll_wpml_64218 A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. Many of them also offer tracking features. This means they can tell you things like how many people clicked on your link, where the clicks came from, and even what time they occurred. In this blog, we’re sharing everything you need to know about using URL shorteners and why they should be a part of your social media tool kit. We also spoke to seven social media experts for tips on making the most of them. Key takeaways: URL shorteners transform long, messy links into neat, manageable URLs. They also let you easily track clicks and click-through rates, making them perfect for monitoring your social media impact. With URL shorteners, you can customize your short links with branded names or unique phrases. This not only looks more professional but helps your links stand out and stay memorable with your audience. Many URL shorteners offer QR code creation. This is super handy for bridging offline and online interactions, making it easy for people to access your content through a quick scan. 10 of the best URL shortener tools for 2025 With so many URL shortener options out there, how do you know which to choose? Our advice: look for link shortener tools that... --- ### Social media advocacy: How to promote a cause in 2025 > Find out how to efficiently spread awareness for your cause and connect with with policy-makers through smart social media advocacy. - Published: 2025-01-17 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/social-media-advocacy/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media. This is a great way to increase the reach of messaging while keeping the details consistent. What is social media advocacy? Social media advocacy can be thought of in two different ways. In this post, we’re looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders, and generally advocate for positive change. The other definition of social media advocacy is using social media connections to increase brand awareness and trust. If you’re looking for a post on using social tools for brand advocacy, check out our post on employee advocacy on social media instead! What can social media advocacy do for you? Reach a wide audience Social platforms offer the potential to reach an enormous segment of the population in a context where they’re already talking about topics important to them. More than half of people in 26 countries surveyed by Pew Research Center use social media channels. In some countries, more than 80% of people use social media. Source: Pew Research Center A growing number of those people use social media to access news. In the U.... --- ### What are KOLs and how to get results from working with them > Find out who KOLs are and how they can help your marketing efforts. Follow our tips to find the best key opinion leaders for your brand. - Published: 2025-01-16 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/kols/ - Categories: Strategy - Tags: Influencer marketing, Social media strategy - Tags: English - : pll_wpml_3115506 Social media influencers. Content creators. Every social marketer knows that these popular folks on social media platforms can help draw attention to a brand. Heading into 2025, savvy marketers are considering a different kind of content partnership, focusing on key opinion leaders (KOLs). These valuable players are experts in their respective fields and offer a host of benefits beyond extended reach. What are KOLs (key opinion leaders)? Key opinion leaders, or KOLs, are valued thought leaders within their area of expertise. KOLs have a significant following made up of people who value their knowledge. Those followers often look to the KOL for strategy guidance or insights on which products or services to use. For brands, that means a KOL partnership or endorsement can have significant value. Beyond simple exposure, you’re getting the stamp of approval from a known expert that people trust and admire. KOLs vs. influencers: What’s the difference? KOLs are a specific type of influencer. So, you could say that all KOLs are influencers, but not all influencers are KOLs. The main difference is that KOLs are generally valued as experts within specific industries. People value their opinions not just because they are popular, but because they have insider knowledge and specialized expertise. Regular influencers generally build their audience from the ground up on social media. They may have a specific niche audience, but they found and cultivated that audience on social platforms. They actively engage with their social audience and focus on social media as their primary... --- ### Taille des images sur les réseaux sociaux en 2025 [AIDE-MÉMOIRE] > Toutes les dernières infos sur la taille des images sur les réseaux sociaux : Instagram, X (ex-Twitter), Facebook, LinkedIn, TikTok, etc. - Published: 2025-01-15 - Modified: 2025-01-27 - URL: https://blog.hootsuite.com/fr/taille-des-images-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_345264 La taille des images sur les réseaux sociaux semble changer en permanence. À l’instant T, votre profil affiche une page de couverture parfaite, mais le jour suivant, la plateforme redimensionne votre photo, qui devient pixellisée. Et évidemment, les informations officielles sur le format et la taille des images sont plus difficiles à trouver qu’un débat politique civilisé sur X... Heureusement, nous vous avons préparé ce guide sur la taille des images sur les réseaux sociaux pour vous aider à y voir plus clair (et il couvre toutes les principales plateformes de médias sociaux) ! Vous trouverez ci-dessous les dernières informations (à janvier 2025) concernant la taille des images sur les réseaux sociaux. Synthèse de la taille des images sur les réseaux sociaux Le tableau récapitulatif ci-dessous vous indique la taille des images sur les réseaux sociaux que vous recherchez probablement le plus souvent (nous entrerons dans les détails pour chaque plateforme un peu plus loin dans cet article). Taille des images sur Instagram Photo de profil : 320 x 320 pixels Format paysage : 1080 x 566 pixels Format portrait : 1080 x 1350 pixels Format carré : 1080 x 1080 pixels Stories et reels : 1080 x 1920 pixels Taille des images sur Facebook Photo de profil : 170 x 170 pixels Format paysage : 1200 x 630 pixels Format portrait : 630 x 1200 pixels Format carré : 1200 x 1200 pixels Stories et reels : 1080 x 1920 pixels Photo de couverture : 851 x 315 pixels... --- ### Cómo hacer publicidad en Facebook en 2025 [Guía en 8 pasos] > Tanto si eres experto del marketing como si eres nuevo, saber cómo hacer publicidad en Facebook es una habilidad que siempre resultará útil. - Published: 2025-01-15 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/es/crear-anuncios-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_2226621 - Network: Facebook Facebook sigue siendo un gigante de las redes sociales, con más de tres mil millones de usuarios activos mensuales en 2024. A lo largo de los años, la publicidad en Facebook ha evolucionado para servir mejor a sus miles de millones de usuarios. Mientras tanto, los profesionales del marketing también han tenido que evolucionar para asegurarse de que siguen sabiendo cómo hacer publicidad en Facebook y obtener los resultados deseados. Este artículo te guiará a través de los últimos consejos, trucos y técnicas para anunciarte en Facebook en 2024. Tanto si eres un veterano del marketing como si estás dando tus primeros pasos, esta guía de publicidad en FB te enseñará: Cómo preparar los anuncios de Facebook, Cómo hacer un anuncio en Facebook, Cómo publicar anuncios en Facebook, y Todo lo demás que necesitas saber sobre anuncios en Facebook. Puntos clave Diversifica formatos: Usa carruseles para mostrar productos múltiples, videos cortos para captar atención y colecciones para experiencias inmersivas que impulsen conversiones. Segmentación precisa: Crea públicos personalizados y similares basados en datos propios para mejorar la relevancia de las campañas y maximizar resultados. Ajusta al mercado: Optimiza presupuesto y duración en momentos clave como picos estacionales. Publica durante horarios de menor costo (medianoche a 6 a. m. ) para mayor eficiencia. Diseña para móviles: Prioriza videos verticales en Historias, con CTA claros y creatividades adaptadas al formato móvil para captar mejor la atención del usuario. Optimiza con métricas: Analiza datos como impresiones, clics y ROI segmentado para ajustar estrategias. Usa... --- ### How to create a Facebook Business Page: New tips for 2025 > An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up. - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://blog.hootsuite.com/facebook-for-business-guide/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_338912 - Network: Facebook A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it's time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. How to create a Facebook Business Page Step 1: Choose or create a Facebook profile Facebook Pages are different from Facebook profiles. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page. Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities. So, if you’re not already logged into your personal account, log in now. Then, either head to the Create a Page link or navigate to the Pages menu through the top menu button. Step 2: Enter your business info... --- ### Análisis de redes sociales: las 21 mejores herramientas para especialistas en marketing > ¿Eres especialista en marketing de redes sociales y buscas más eficiencia? ¡Es hora de aprovechar estas herramientas de análisis de redes sociales. - Published: 2025-01-14 - Modified: 2025-01-27 - URL: https://blog.hootsuite.com/es/analisis-de-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales - Tags: Español - : pll_wpml_354830 ¿Te preguntas cuáles de tus tácticas de redes sociales están funcionando? Los especialistas en marketing (que siempre están ocupados) necesitan herramientas de software de análisis de redes sociales eficaces para enfocar mejor sus esfuerzos en función de datos relacionales y comprender las estructuras sociales que conforman tu audiencia. La toma de decisiones basada en información precisa es clave en este proceso. Aquí tienes algunas de las mejores opciones para 2024. Puntos claves Implementa herramientas de análisis de redes sociales: Utiliza aplicaciones especializadas para recopilar datos sobre el rendimiento de tus publicaciones y la interacción de tu audiencia. Esto te permitirá identificar qué estrategias están funcionando y cuáles necesitan ajustes. Realiza análisis competitivos regularmente: Estudia las tácticas de tus competidores en las redes sociales para identificar oportunidades y amenazas. Comprender sus fortalezas y debilidades te ayudará a mejorar tu propia estrategia y a diferenciarte en el mercado. Monitorea las métricas clave de rendimiento (KPIs): Establece y sigue indicadores como alcance, tasa de interacción y conversiones para evaluar la efectividad de tus campañas en redes sociales. Un seguimiento constante te permitirá realizar ajustes informados y mejorar tus resultados. Utiliza herramientas de monitoreo para escuchar a tu audiencia: Implementa herramientas que te permitan rastrear menciones de tu marca, palabras clave relevantes y tendencias en tiempo real. Esto te ayudará a comprender mejor las necesidades y preferencias de tu público, y a responder de manera oportuna. Crea informes periódicos de tus actividades en redes sociales: Documenta y analiza regularmente tus esfuerzos en redes sociales... --- ### Social-Media-Marketing im Kleinunternehmen: Experten-Tipps > Eure Zeit ist kostbar — genau wie Social Media. So könnt ihr eure Strategie für das Social-Media-Marketing im Kleinunternehmen optimieren. - Published: 2025-01-14 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/de/social-media-fuer-kleinunternehmen/ - Categories: Strategie - Tags: Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_336753 Wenn ihr ein kleines Unternehmen mit einem kleinen Team und (tief durchatmen) einem kleinen Budget führt, braucht ihr eine solide Social-Media-Marketing im Kleinunternehmen-Strategie. Die glamouröse Welt des digitalen Marketings bietet unbegrenzte Möglichkeiten, aber auch Herausforderungen, und ihr müsst klüger und härter arbeiten, um eure Marke bekannt zu machen. Weiter atmen. Kleine Unternehmen haben es schon lange vor dem Internet geschafft, und Social-Media-versierte moderne Unternehmer sind mehr als bereit, ihre besten Ratschläge zu teilen. Schließlich sind Kleinunternehmen auf die Community angewiesen. Expertentipps für kleine Firmen haben wir von Kiana Safari, Social-Media-Content-Creator, und Emily Cook, PR und Partnerschaften bei Mala the Brand — einer kanadischen Firma mit Sitz in Vancouver, die Sojakerzen herstellt — eingeholt. Wir wollten wissen, wie Kleinunternehmer das Marketing am Laufen halten. Wichtige Erkenntnisse Wählt eure Plattformen mit Bedacht aus. Konzentriert euch auf Social-Media-Kanäle, die zu eurer Zielgruppe passen, um eure Marketinginitiativen optimal auszureizen. Interagiert mit eurer Zielgruppe. Reagiert auf Kommentare und Nachrichten und nutzt das Feedback, um eure Social-Media-Strategie zu verfeinern und sicherzustellen, dass der Content relevant und ansprechend bleibt. Scheut euch nicht, euren Content transparent zu gestalten. Teilt sowohl Erfolge wie Herausforderungen offen mit, um eine echte Verbindung zu eurer Zielgruppe aufzubauen und die Glaubwürdigkeit eurer Marke zu stärken. Investiert in Tools wie Hootsuite, um die Erstellung, Planung und Analyse von Inhalten zu optimieren und das Social-Media-Management so einfach wie möglich zu machen. Warum Social-Media-Marketing für Kleinunternehmen wichtig ist Macht neue Menschen mit eurer Marke bekannt Alle Social-Media-Kanäle sind darauf ausgelegt, den Nutzern Inhalte zu zeigen, die... --- ### Cómo crear un calendario de redes sociales en 4 pasos simples [+plantilla gratuita] > Un calendario de redes sociales es tu arma secreta para el éxito. Aquí verás qué hace el equipo de redes de Hootsuite (¡y plantilla gratis!). - Published: 2025-01-13 - Modified: 2025-02-13 - URL: https://blog.hootsuite.com/es/calendario-de-contenido-de-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido, Programación de redes sociales - Tags: Español - : pll_wpml_66601 ¡Hola! Mi nombre es Trish Riswick, soy líder de equipo en nuestro equipo de redes sociales aquí en Hootsuite y estoy aquí para decirte exactamente cómo crear un calendario de redes sociales que respalde tus objetivos y te mantenga organizado. Nuestro calendario de redes sociales es la columna vertebral detrás de todo el contenido que ves en los canales de Hootsuite. Odio romper el hechizo de la espontaneidad en tiempo real, pero cada publicación se planea meticulosamente en nuestro calendario de contenido de redes sociales antes de que se crea. Mentiría si dijera que planificar un calendario de contenido para nuestra audiencia de más de nueve millones (! ! ! ) de personas en ocho plataformas de redes sociales es fácil. Pero es importante e incluso puede ser divertido. Te mostraré cómo planeamos nuestro calendario de contenido en Hootsuite y compartiré algunos consejos para el éxito. Nuestro proceso no es la única forma de crear un calendario social, pero espero que verlo te inspire a crear uno que funcione para ti. Puntos clave Un calendario de redes sociales es tu hoja de ruta para planificar y organizar todo el contenido futuro, incluidas las fechas de publicación, los horarios, los hashtags, las imágenes y los enlaces. Puede tener cualquier formato que funcione para tu equipo: un documento, una hoja de cálculo de Excel o un panel en tu herramienta de gestión de proyectos. Un calendario aporta estructura a tu estrategia de contenido, te ayuda a mantenerte alineado con los objetivos de... --- ### 24 simple ways to increase Facebook engagement (free calculator) > Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 24 tips and tactics that actually work. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/facebook-engagement/ - Categories: Strategy - Tags: Calculator, Social media engagement - Tags: English - : pll_wpml_353793 - Network: Facebook For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm. Plus, likes and shares expose your posts to your audience’s extended network. Strong engagement indicates that your audience cares about what you have to say. And an engaged audience that wants to interact with your brand is something every marketer should aim for. What does engagement mean on Facebook? Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are reactions (including likes), comments and shares, but engagement can also include saves, viewing a video or clicking on a link. How to increase Facebook engagement: 24 tips that work 1. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one. They want to engage with content that will make them smile, make them think or improve their lives in some way. H&R Block, for example, doesn’t just post useful tax-filing tips — it also shares relatable memes that keep its audience entertained. 2. Get to know your audience But here’s the thing: what you find... --- ### 100+ Instagram bio ideas [+ free bio generator and templates] > Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/instagram-bio-ideas-business/ - Categories: Strategy - Tags: Content creation, Template - Tags: English - : pll_wpml_342318 - Network: Instagram As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t exactly known for being concise). Typing those fateful words into your profile can be stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you. Here’s everything you need to know about Instagram bios and how to write one worthy of a three-act play. Wherefore art thou bio? What is an Instagram bio? An Instagram bio is a description of your account that can be up to 150 characters long. It’s a snapshot of your brand, and a quick way to show users who you are and what you’re about. Source: @threelittlechicksofficial Because of the limited character count, a good Instagram bio needs to be concise, easy to read and informative... but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you. So, whether you're a daydreamer or living life to the fullest, your bio should reflect your personality and passions! What should you put in your Instagram bio? Since Instagram bios must be 150 characters or less, it’s best to deliver information as briefly and clearly as possible. Your bio sits at the very top of your profile page, next to... --- ### 30 AI marketing tools to drive growth in 2025 > Looking for some robot assistance? The top 30 AI marketing tools can make social media management (and marketing in general!) so much easier. - Published: 2025-01-10 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/ai-marketing-tools/ - Categories: Strategy - Tags: AI, Social media tools - Tags: English - : pll_wpml_3131138 AI marketing tools are like a super suit that levels the playing field for all marketing teams. So, it’s no surprise that when we surveyed over 4,000 marketers, most predicted they’ll use AI more often for just about every job on their plate. The problem is there are so many AI tools for marketers to choose from! The paradox of choice makes the search for the right tool overwhelming. But don’t fret, we’re here to help. We’ve curated a list of the best AI marketing tools, organized them by the tasks they tackle, and included a few key data points (like price) so you can find the right ones to trial, quickly. To make this list even more helpful, we’ve enlisted some advice from a couple of pros. Anna Burgess Yang is a freelance marketer and self-described productivity nerd who helps solopreneurs improve their business operations, and Colby Flood, Founder of Brighter Click who has experience in developing and promoting AI marketing tools. What are AI marketing tools? AI marketing tools are software that use artificial intelligence to help make marketing tasks easier, faster, and more effective. The addition of AI technologies, like natural language processing and machine learning, lets this new class of software analyze huge piles of data, make logical predictions, and produce everything from a sonnet to computer code with relatively simple prompts. There are dozens of uses for AI in marketing. Some of the most popular include: Copy ideation, content generation, and editing Image creating Task... --- ### Storytelling with data: Strategies to captivate your audience > Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/storytelling-with-data/ - Categories: Strategy - Tags: Content creation, Social media analytics, Social media strategy - Tags: English Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isn’t a fairytale: it’s an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling? Data storytelling uses facts, statistics, and quantitative information to create a compelling story. In other words, data storytelling uses (real) numbers to support an engaging story, and authenticate the story’s message. “Using data to tell stories from a brand’s point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level,” says Froese. Data can “prove” the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when “four out of five dentists” recommend a specific toothpaste). And despite the bad rap that numbers get, storytelling with data can help build an emotional connection, too. If I told you that 20% of roses feel pain when cut, would you look at Valentine bouquets differently? That brings us to another important part of data storytelling: the numbers need to be true,... --- ### How to get on the TikTok FYP (For You Page): 20 expert hacks > Learn how to get on the FYP (For You page), where TikTok users discover content and interact with it. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/tiktok-for-you-page/ - Categories: Strategy - Tags: Content creators, Social media strategy - Tags: English - : pll_wpml_2771769 - Network: TikTok Over the past few years, TikTok has grown to over 1. 5 billion monthly active users, largely thanks to the appeal of its For You Page. And if you’ve ever used TikTok, you know how addictive the For You feed can be. For brands and creators, appearing on users’ For You pages can significantly increase brand awareness, followers, and engagement. While there’s no guaranteed way to land there, there are many ways to maximize your chances. To uncover the best approaches, we spoke with TikTok creators Sophia Lovasz, Natalie Lennon, and Jobber’s Social Media Manager, Katie Fitzgerald, who shared their expert insights below. What is the TikTok FYP (For You Page)? The Tiktok FYP (For You Page) is a feed of content personalized for you by an algorithm. The FYP shows a mix of posts from accounts you follow and accounts you don’t follow that the algorithm believes you will enjoy. In other words, the FYP predicts which content you’ll find most engaging. According to TikTok, the app curates each user’s FYP feed according to three main factors: User interactions: Based on TikToks you’ve liked, commented on, and shared, accounts you follow, and content you’ve posted on your account Video information: Aspects like sounds, hashtags, and captions Device and account settings: Your language preference, location setting, and device type (TikTok says this is weighted lowest of the three) If you’re scrolling your FYP and are curious to know why a specific video is on your feed, TikTok will tell you... --- ### 23 expert TikTok tips for viral success in 2025 > Get more views, increase engagement, and build a tight community with these TikTok tips for beginners and pros. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/tiktok-tips/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_3118875 - Network: TikTok TikTok’s explosive growth has made it a non-negotiable platform for creators and brands to master in 2025. But thriving on TikTok takes more than posting short videos — it requires understanding its trends and dynamics. That’s why we’ve compiled 23 TikTok tips to help boost your views, engage the right audience, and grow your following. Whether you're a beginner or an experienced creator, these tips will guide you step-by-step in your TikTok journey. To give you fresh insights on what’s working on TikTok, we spoke with two successful creators, Henry Nelson-Case (@thatcorporatelawyer) and Gigi Robinson (@itsgigirobinson). From landing brand deals to making trends your own, you’ll find all their expert advice below. 23 expert tips to be successful on TikTok in 2025 1. Be relatable Nelson-Case started his TikTok account in the summer of 2021 and has since grown it to over 100,000 followers by posting relatable videos about working in the corporate world. “I attribute much of my success to posting relatable content and remaining grounded and genuine. How I am on the internet is how I am in real life,” notes Nelson-Case Who this is for: All TikTok creators & brands How to implement: Track the comments on all your posts, and look for phrases like “I feel seen” and “I built this FYP brick by brick. ” By understanding what resonates with your target audience, you can continually create content that speaks to them. Source: @thatcorporatelawyer Check out how one comment, “My FYP really said FOR YOU”... --- ### 22 Instagram apps to boost your content creation in 2025 > The right tool makes all the difference. These Instagram apps can help boost the quality of your posts — and save you time. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/instagram-apps-for-business/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_345315 - Network: Instagram With over 2 billion monthly active users uploading millions of new posts to Instagram daily, making your content stand out can be challenging. Thankfully, many Instagram apps can help you make eye-catching content, even if you’re not a designer. To find out the best apps used by today’s social media pros, we spoke with Jen Yamasaki, founder of Saki Creative, and Kelsey Rizzo, a freelance social media consultant. Below, we’ve summarized their favorite 22 apps plus, insider tips on using them to create Instagram content that shines. What makes for the best Instagram apps? The best Instagram apps allow users to create attention-grabbing content, engage their audience, and streamline their workflows. While some apps function as all-in-one Instagram assistants (often with AI), others specialize in one feature or purpose, such as adding text to photos. Pro tip: We recommend using a mix of both types of apps to serve your audience’s unique needs best. Types of Instagram apps When it comes to Instagram apps, there are a variety that cater to different purposes and functionalities, each designed to meet specific needs: Photo apps: Apps that allow you to edit, resize, crop, or add filters and elements to photos. These apps often have advanced editing options that let you enhance images without needing a degree in graphic design. Video apps: Apps that let you combine clips and add motion, transitions, animations, effects, and design elements to videos. Perfect for content creators who need dynamic visuals to engage Instagram users and influencers.... --- ### 12 winning social media integration strategies for 2025 > Social media integration gives your audience more ways to engage and interact with your brand. Get the tips and tools to do it right. - Published: 2025-01-09 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-integration-for-your-website/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_335537 In 2025, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy. Social-led brands continue to build more loyalty and attract more new customers and followers than brands marketing the traditional way. With, you know... synergy. Here’s how to use a social media integration strategy to become a truly social-first marketer. What does “social media integration” mean? Social media integration is the practice of using social media as the foundation of your marketing strategy, not just another spoke. Integration goes beyond posting social media content. Social media integration incorporates your social channels into every part of your campaigns, using smart tools to keep everything connected, automated, and measurable. A few common places for social media integration are: Website Email marketing campaigns CRM software Ecommerce software Customer service software 7 examples of social media integration 1. Including social share buttons on your blog Share buttons make it easy for readers to share your content with a single click. You see these everywhere — they’re a staple on most websites. Most people place these social sharing links at either the top or bottom of an article, or both, or have buttons along the side that follow as you scroll down the page. The Hootsuite blog, for example, includes social share icons in the margins of every article. How to add sharing buttons depends on the platform your website is built on. Popular WordPress plugins to add sharing functions include: SocialSnap Shareaholic Social Share Button As... --- ### Should you post to all social media at once? (TL;DR: Probably not) > If you post to all social media at once, you risk looking spammy and annoying followers. Here's what to do instead. - Published: 2025-01-08 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/post-to-all-social-media-at-once/ - Categories: Strategy - Tags: Social media scheduling, Social media tools - Tags: English - : pll_wpml_2228098 With so many social platforms to manage, it can be tempting to post to all social media at once. Is this possible? Technically yes. Is it a best practice? Not exactly. With the right tools in place, you absolutely can schedule your content to multiple social media accounts at once — as long as you proceed with caution. Here’s everything you need to know to keep your social media presence looking professional along the way. Should you post to all your social media accounts at once? As you may have gathered by now, posting to all your social media accounts is, in general, not great for your marketing strategy. We’ll get into the pros and cons throughout this post (as well as how you can mitigate some of the cons). It really all boils down to one key concept: To get the maximum return on effort (and investment), you need to be active on the right social networks in the right way to reach your target audience while also appealing to each network’s unique audience, specs, and algorithms. It’s a bit of a balancing act. Does this mean you need to start from scratch for every account? No! While blast-posting is not a wise strategy, you can absolutely use the same content assets to post to multiple social media accounts at once – and with the right tools in place, you can do it all from one screen. (Phew! ) 6 reasons why posting to all social media at once... --- ### Comment faire de la publicité sur Facebook en 2025 [guide complet] > Que vous soyez un spécialiste du marketing ou un débutant, il est toujours utile de savoir comment faire de la publicité sur Facebook. - Published: 2025-01-08 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/fr/publicites-facebook-guide-complet/ - Categories: Stratégie - Tags: Français - : pll_wpml_2226621 - Network: Facebook Avec plus de trois milliards d’utilisateurs actifs mensuels (UAM) en janvier 2025, Facebook reste un réseau social incontournable. Au fil des ans, la manière de se promouvoir sur la plateforme n’a cessé d’évoluer afin de satisfaire au mieux les besoins de ses milliards d’utilisateurs. Les marketeurs doivent donc continuer à se perfectionner pour savoir comment faire de la publicité sur Facebook et obtenir les résultats souhaités. Ce guide contient des techniques et des conseils éprouvés pour faire de la publicité sur Facebook en 2024. Que vous soyez un marketeur chevronné ou que vous veniez de vous lancer, ce guide dédié à la publicité sur Facebook vous expliquera : Comment mettre en place des publicités Facebook Comment créer une publicité sur Facebook Comment diffuser des publicités sur Facebook Tout ce qu’il y a à savoir sur les publicités Facebook Points à retenir En quoi consistent les publicités Facebook ? Les publicités Facebook sont des publications payantes qu’une entreprise utilise pour promouvoir ses produits ou services auprès des utilisateurs de Facebook. Elles se présentent sous différents formats, tels que des images, des vidéos ou des carrousels. Comme pour Instagram, les publicités Facebook s’affichent partout dans l’application, y compris dans le fil d’actualité de l’utilisateur, les Stories, Messenger, Marketplace, et bien plus. Les publicités Facebook ciblent généralement des utilisateurs en fonction des critères suivants : Données démographiques Lieu Centres d’intérêt Autres informations de profil et activité en ligne. L’entreprise définit un budget publicitaire et fait une offre pour chaque clic ou millier d’impressions que la publicité... --- ### Cómo conseguir seguidores en Instagram en 2025: los mejores trucos sin gastar dinero > ¿Quieres conseguir seguidores en Instagram? No necesitas pagar por seguidores falsos ni utilizar bots, sólo tienes que seguir esta guía. - Published: 2025-01-07 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/es/como-obtener-mas-seguidores-en-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_338015 - Network: Instagram Otro año ha llegado, pero la gran pregunta para quienes se dedican al marketing en redes sociales sigue siendo la misma de años anteriores (2024, 2023, 2022... y contando): ¿Cómo conseguir seguidores en Instagram? Y no, no estamos hablando de comprarlos, porque eso puede jugarte en contra (te lo contamos todo aquí). Para ganar más seguidores en Instagram no necesitas utilizar técnicas mágicas ni unirte a un grupo de interacción. Y definitivamente no necesitas gastar un montón de dinero. Sólo necesitas esta amplia y maravillosa lista de los mejores trucos y consejos para aumentar tus seguidores de Instagram de forma rápida y orgánica sin gastar un centavo. Puntos clave Desarrolla una Estrategia Clara de Marketing en Instagram: Comienza con un plan bien definido que esté alineado con tus objetivos comerciales, como el reconocimiento de marca, las ventas de productos o dirigir tráfico a tu sitio web. Define y Comprende a tu Público Objetivo: Identifica a quién quieres llegar en Instagram comprendiendo su ubicación, trabajo e intereses. Adapta tu contenido para conectarte eficazmente con esta audiencia. Crea Contenido Coherente y Visualmente Atractivo: Asegúrate de que tu feed de Instagram sea visualmente cohesivo y de alta calidad. Una estética de marca consistente hará que tus publicaciones sean reconocibles y atraerá a más seguidores. Optimiza para el SEO en Instagram: Utiliza la investigación de palabras clave para optimizar tu biografía y contenido, asegurando que tus publicaciones sean fácilmente descubiertas por posibles seguidores. Aprovecha las Analíticas de Instagram para Crecer: Revisa regularmente las estadísticas... --- ### Cómo funciona el algoritmo de X (Twitter): Guía para 2025 > Si quieres aumentar la interacción, generar tráfico a tu sitio y crear conciencia de marca, debes saber cómo funciona el algoritmo de Twitter. - Published: 2025-01-06 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/es/caracteristicas-de-twitter-algoritmo/ - Categories: Estrategia - Tags: Español - : pll_wpml_345707 - Network: Twitter Sin importar si sigues insistiendo en llamarlo Twitter o si estás 100% de acuerdo con el cambio de marca a X, hay una cosa en la que todos los usuarios de la plataforma de redes sociales sí pueden estar de acuerdo: el algoritmo de Twitter (o algoritmo de X, ¡como sea! ) es algo muy poderoso. Esto se debe a que el algoritmo de X (un conjunto de reglas que controlan quién ve qué contenido en la plataforma social) afecta lo que aparece en el feed de cada usuario. Si estás listo para que este poderoso motor de recomendaciones trabaje para ti, has llegado al lugar correcto. Sigue leyendo para conocer todo lo que necesitas saber sobre el algoritmo de X (Twitter) en 2025. ¿Qué es el algoritmo de X (Twitter)? El algoritmo del feed de Twitter, también conocido como algoritmo de X, es una fórmula patentada que determina lo que aparece en tu feed Para ti. Cuando inicias sesión en Twitter, hay dos canales para elegir: la pestaña Siguiendo y la pestaña Para ti. Siguiendo muestra las publicaciones de todas las cuentas que sigues en orden cronológico inverso; la persona que haya publicado más recientemente aparecerá en la parte superior del canal. La pestaña Para ti, por otro lado, recopila las publicaciones que X/Twitter cree que te interesarán. La pestaña Para ti de todos es totalmente diferente: algunas publicaciones pueden ser de personas que ya sigues, pero otras pueden ser de cuentas nuevas. Puede incluir tweets publicados ese día... --- ### Instagram hashtags for 2025: Tips, ideas + free generator > Instagram hashtags help tell the algorithm what your content is all about. Use them correctly, and your posts will be seen by more people. - Published: 2024-12-17 - Modified: 2025-03-17 - URL: https://blog.hootsuite.com/instagram-hashtags/ - Categories: Strategy - Tags: Content creation, Free tool - Tags: English - : pll_wpml_342003 - Network: Instagram Instagram hashtags are a powerful tool when it comes to discoverability, finding your audience, and increasing your reach on the platform. Knowing which hashtags to use (and when) can make a big difference in your social marketing success, so consider this your hashtag-packed guide. Keep reading for a rundown on how and why to use hashtags on Instagram, plus hashtagging help from AI and human experts — namely, Drew McWhirter, the Creative Marketing Lead at Anh and Chi, a Vietnamese restaurant in Vancouver. Key takeaways Hashtags boost your reach. Hashtags are essential for getting your content seen. Using them on Instagram helps categorize your posts and makes it easier for your target audience to find you. Don't overcomplicate your hashtags. Using 3 to 5 hashtags is often the sweet spot. Experiment to find what works best for your brand and keep your captions looking clean. #LessIsMore Use tools for inspiration. Don’t stress about finding the right hashtags! Hootsuite’s free hashtag generator can make the process easier and more efficient. What are Instagram hashtags? An Instagram hashtag is a clickable word, phrase, number, and/or emoji preceded by the # symbol. Hashtags are used to categorize or label content and make it more discoverable. In the example below, #anhandchi and #vancouverfoodie both qualify. Source: @anhandchi Use hashtags for every post to help your content find its target audience, show up on the Explore page, and get more followers and reach. How do hashtags work on Instagram? How to use hashtags on Instagram... --- ### 12 Facebook analytics tools for better results in 2025 > Facebook analytics tools give you data-backed insights that help you improve your performance on the platform. - Published: 2024-12-13 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/facebook-analytics-tools/ - Categories: Strategy - Tags: English - : pll_wpml_3121379 - Network: Facebook Facebook analytics tools are dashboards or programs that marketers and small businesses use to track and analyze both paid and organic performance metrics from their Facebook accounts. Those metrics can include data like views, likes, follower growth, engagement, click-throughs, and comments. The right Facebook analytics will also reveal audience insights, such as who is seeing your posts or following your account, with data on audience demographics. Reviewing and analyzing your Facebook performance can help you understand what’s working well and what needs improvement. Because if it can’t be measured, it can’t be managed. 12 best Facebook analytics tools for 2025 Trying to figure out how to measure your content’s performance on Facebook? Here’s a quick run-down of the top Facebook analytics tools available, starting with our personal fave. 1. Hootsuite Sure, we’re a little biased. But with so many helpful features, it’s kind of impossible not to include Hootsuite’s analytics tools here. Between the customizable dashboards, intuitive benchmarking tools, and robust audience analysis features, Hootsuite makes it easy to share insights with your team and impress stakeholders with smart analytics reports. And because the Hootsuite dashboard connects to all of your social accounts — including Instagram, X, TikTok, Pinterest, LinkedIn and YouTube — you can see all of your social analytics in one place and catch overarching social trends impacting your brand and accounts. Key features: General analytics. Find out where your brand excels — and where you need to improve. Track key metrics like reach, engagement rate, impressions, likes,... --- ### Competitive intelligence: How to find insights on social & beyond > Get ahead with the right competitive intelligence tools to improve decision-making processes and drive higher ROI from your marketing. - Published: 2024-12-13 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/competitive-intelligence/ - Categories: Strategy - Tags: English Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Using competitor analysis software to see what your competitors are doing isn’t about copying them. It’s about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way. Read on to learn how to use competitive intelligence insights to unlock business decisions that propel your business ahead of the pack. Key takeaways Competitive intelligence involves collecting and analyzing data about competitors, industry trends, and customer behavior to inform business decisions. There are four core types of competitive intelligence: market intelligence (market trends and benchmarks), product intelligence (analyzing features and pricing against competitors), competitor intelligence (insights into competitors' strengths, weaknesses, and strategies), and consumer Intelligence (customer demographics, behaviors, and preferences). Social listening can be used as a powerful competitive intelligence tool. It helps businesses track mentions, analyze sentiment, and gather actionable insights from customer conversations and competitor activities on social media. What is competitive intelligence? Competitive intelligence is collecting data and insights about your competitors, industry, market, and customers from multiple sources to create and inform your business policies and strategies. 4 types of competitive intelligence While all information that you gather can be considered competitive business intelligence, it breaks down into four main categories. 1. Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to... --- ### Social media crisis communications: 8-step response plan > When it comes to social media crisis communication, it’s all in the planning. Here’s how to make sure you’re prepared well before issues arise. - Published: 2024-12-04 - Modified: 2024-12-05 - URL: https://blog.hootsuite.com/social-media-crisis-communication/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2225819 When crisis strikes, social media is a key communication channel. But whether it be an in-house emergency or a scandal in your industry, preparing well in advance is necessary to avoid a long-term loss of brand trust. That’s why you need a social media crisis communication plan. With actionable tips from Hootsuite’s very own social team, we’re sharing all the need-to-knows in this intuitive guide. Key takeaways Social media is essential for real-time updates and combating misinformation during a crisis — but it can also amplify misinterpretations and backlash. Having a clear strategy ensures your brand communicates effectively while maintaining trust. Preparation is key to managing a social media crisis. Develop a robust plan that includes a social media policy, a dedicated crisis response team, and escalation procedures. Pre-planning enables logical, empathetic responses when emotions run high. Is social media a good channel for crisis communications? Social media crisis communication means using social channels to communicate to followers and the broader public during a brand crisis or local/national emergency. During a crisis, social media can help you: Communicate critical updates in real-time Prevent the spread of misinformation by amplifying official messages Track online sentiment to better understand what people need from your organization But is social media the best channel in times of crisis? Take it from Hootsuite’s Social Marketing Team Lead, Trish Riswick, who says it “ultimately looks better for a brand to post something people can refer to if they catch wind of the news somewhere else. ”... --- ### Wealthsimple Foundation’s Leen Li on understanding your audience > Li shares how understanding your audience can take your campaign to the next level. Get the inside scoop on creating content that connects! - Published: 2024-12-04 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/understanding-your-audience/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3139910 Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives... It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play. When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1. 5 million views) are fueled by solid audience research. According to Leen Li, Chair of Wealthsimple Foundation, rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Take the Toronto-based charity’s YouTube venture, Money Master Class, as an example. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit. The result? Over a million combined views and an overwhelmingly positive comments section — because Wealthsimple Foundation knew exactly who they were speaking to. Lucky for us, Li took the time to share Wealthsimple Foundation’s audience research secrets. Keep reading for her expert tips on understanding your audience and actionable steps to help you master the art of reading the (virtual) room. The importance of knowing your audience Sometimes, posting on social media can feel like you’re screaming into the void. Which is why knowing your audience matters: only then will you know who’s hanging out in the void... --- ### The Taylor Swift Effect: How these brands went platinum on social > When the world's biggest superstar is linked to your brand, an audience of Swifties takes notice. Are you ready for it? - Published: 2024-12-03 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/taylor-swift-effect/ - Categories: Strategy - Tags: Social listening, Social media stats - Tags: English Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar's ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact follows. As social ROI pioneers, we decided to measure Swift's impact on how brands are discussed on social media. We used our social listening tools to track the "Taylor Swift Effect" in real time, revealing how these impressive boosts from her devoted fans can transform niche businesses into booming hot spots. Let’s pull back the curtain and examine how Taylor Swift and her Swifties can impact brand value, sentiment, awareness, and social ROI. Key terms Results refers to the number of individual social media posts that mention a specific keyword. It's not a measure of how many times a keyword was used (e. g. , a post that mentions “Taylor” 5 times is still equal to 1 result). Social media ROI measures the value your business gets from the time, money, and effort you put into social media marketing. It shows if your efforts are helping you reach goals like making sales, growing engagement, or building your brand. Social ROI can be calculated using Hootsuite’s free tool. In social listening,... --- ### What is social media engagement? + free engagement calculator > Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts. - Published: 2024-12-03 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/social-media-engagement/ - Categories: Strategy - Tags: Calculator, Social media engagement, Social media strategy - Tags: English - : pll_wpml_2222450 Social media engagement can be extremely powerful. But with so many platforms, algorithms, trends, and metrics available to marketers, it can also be an elusive beast. How do you know if your engagement strategy is working? Is there a good way to calculate engagement rate? What can you do to improve your social media engagement? In this post, we’ll show you key tactics that successful marketing experts have used to plan, calculate, and improve social media engagement so you can try it for yourself. Key Takeaways Engagement is more than just likes. Social media engagement includes everything from likes and comments to shares, saves, DMs, and mentions. It's a broad measure of how your audience interacts with your content. Engagement gives you insights into what your followers like and don’t like. Pay attention to comments and messages you receive — they can show you what your audience wants more of. Engagement is a two-way street. Don’t just post and disappear! Respond to comments and start conversations. Engaging with your audience helps build stronger relationships and encourages more interaction with your posts. What is engagement on social media? Social media engagement is a measure of all interactions with your social media content. Popular types of engagement include likes, comments, and shares. But those aren’t the only engagement metrics. Social media engagement can include: Shares or retweets Comments Likes and reactions Followers and audience growth Click-throughs Saves DMs Mentions (either tagged or untagged) Using branded hashtags Looking for an example of social... --- ### 40 social media post ideas when you’re fresh out of inspiration > This list of engaging social media post ideas will help you out the next time you need to beat that dreaded writer’s block. - Published: 2024-12-03 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/content-idea-cheat-sheet/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_344133 Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Those things may have gotten you noticed a few years ago, but not anymore. With over 5 billion social media users (that’s nearly two-thirds of the world population), social media has become more crowded than ever. This means you have to be more creative to stand out amongst the competition. It’s not enough to post regularly, master Reels transitions, join TikTok, or follow what everyone else is doing. To grow this year, brands need to be original, likable, and useful. We’ve put together 40 creative social media post ideas to help you reach your target audience and build your online presence. 40 original social media post ideas Discover 40 social media content ideas that can help you increase your online reach, resonate with your audience, and improve your social media strategy. Complete with examples and ways to use each idea; start browsing to gather content creation inspiration below. 1. Share educational information One of the best ways to use your brand’s social media platforms is to provide educational content for your target audience. Teach them about your industry, tell them how to make the most of your product, or simply offer relevant content and useful information. Here’s a great example of what this could look like from marketing agency NoGood. The brand has created an educational video talking about why marketing jingles work so well. Consider what your target audience would like to learn about your business and create... --- ### Social media measurement: 15 key insights and how to get them > Find out how social measurement can drive real results for your business when you use the right metrics and tools. - Published: 2024-12-03 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-measurement/ - Categories: Strategy - Tags: Social media analytics - Tags: English Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we'll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Through smart measurement, you can uncover audience demographics, competitive benchmarks, and content trends. Effective social measurement requires setting clear goals, selecting relevant metrics and using the right tool. On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. What is social media measurement? Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Regular measurement and analysis allow you to understand your audience and improve your results over time. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. You can gain valuable insights into your own brand, your competitors, and your audience. What can social media measurement tell you about your brand? Audience insights Social media measurement reveals a lot about your audience. On the surface level, it’s useful for understanding the basic demographics of the people who are most interested in your brand. Social media analytics tools provide basic information about your audience, like: age, gender, location, language, and so on. All of this... --- ### Les 14 meilleures applications de médias sociaux pour les marketeurs en 2025 > Quelles applications de médias sociaux devriez-vous connaître en 2025 ? Découvrez les 14 meilleures applis par taille et valeur. - Published: 2024-12-03 - Modified: 2024-12-03 - URL: https://blog.hootsuite.com/fr/applications-de-medias-sociaux-pour-marketeurs/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_340967 Si vous élaborez une stratégie de marketing pour les réseaux sociaux et cherchez à savoir comment toutes ces applications de médias sociaux peuvent vous aider à atteindre votre public cible, cet article est fait pour vous ! Nous vous y présentons en détail les applications de médias sociaux les plus populaires au monde. Fini le « top 10 des applications de médias sociaux », c’est tellement démodé ! Nous vous présentons ci-dessous les quatorze meilleures applications de médias sociaux en vous donnant un aperçu complet, des statistiques, leurs principales fonctionnalités et des ressources supplémentaires. Les 14 meilleures applications de médias sociaux 1. Facebook Facebook est considéré comme le mastodonte des réseaux sociaux et ce statut n’a jamais vacillé. Facebook est véritablement un pionnier du secteur. Depuis sa création en 2004, ce réseau social ne cesse d’évoluer et d’expérimenter. S’agit-il de l’un des meilleurs sites de médias sociaux ? Peut-être. En tout cas, il reste le réseau social le plus utilisé de nos jours. Pour les marketeurs, Facebook est facile à utiliser quelle que soit la stratégie de contenu adoptée. Cette plateforme est destinée à promouvoir les publications textuelles, les images, les vidéos et les stories à durée de vie limitée. Utilisateurs actifs mensuels : 3 milliards Classement des réseaux sociaux les plus populaires dans le monde en avril 2024, selon le nombre d’utilisateurs actifs mensuels (en millions)Source : Statista Fonctionnalités principales : Page Facebook professionnelle Publicités Facebook Statistiques sur Facebook : Près d'un cinquième des utilisateurs de Facebook dans le monde  sont des... --- ### ¿Con qué frecuencia debe publicar una empresa en redes sociales en 2025? [Datos de 2024] > La respuesta a "¿con qué frecuencia publicar en redes sociales?" depende de la plataforma, y de hacer algunas pruebas en tus propias cuentas. - Published: 2024-12-02 - Modified: 2024-12-03 - URL: https://blog.hootsuite.com/es/con-que-frecuencia-publicar-en-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2770518 Es la pregunta que ha provocado miles de noches de insomnio: "¿Con qué frecuencia debe publicar una empresa en redes sociales? " Por supuesto, como todo lo que vale la pena saber, no hay una respuesta sencilla a esta pregunta. Las plataformas de redes sociales actualizan constantemente sus algoritmos, agregan nuevas funciones y cambian las reglas de interacción. Lo que funcionó el año pasado puede no funcionar este año, y lo que funciona hoy puede volverse obsoleto mañana. Analizamos la investigación y consultamos a nuestro equipo de redes sociales y a algunos expertos externos para obtener información que nos permita descubrir la cantidad ideal de veces al día (o a la semana) que se debe publicar en cada plataforma. Con qué frecuencia publicar en redes sociales en 2025 ¿Te preguntas con qué frecuencia debes publicar en las redes sociales para empresas en 2024? Si bien cada canal tiene sus propias especificaciones, tener una presencia permanente es generalmente tu boleto al éxito en línea. Aquí hay un breve resumen de lo que hemos descubierto: Instagram: Publica entre 3 y 5 veces por semana. Instagram Stories: Publica 2 veces por día. Facebook: Publica entre 1 y 2 veces por día. X (Twitter): Publica entre 2 y 3 veces por día. LinkedIn: Publica entre 1 y 2 veces por día. Threads: Publica entre 2 y 3 veces por día. TikTok: Publica entre 3 y 5 veces por semana. Pinterest: Publica al menos 1 vez por semana. Perfil de Negocio de Google: Publica al... --- ### How to manage multiple Instagram accounts stress-free > Managing multiple Instagram accounts can be scary. What if you post to the wrong account? Here are some tips to make sure you never do. - Published: 2024-11-28 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/add-manage-multiple-accounts-instagram/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_339525 - Network: Instagram Key takeaways Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal and business identities. To manage multiple accounts without a headache, define clear goals for each account and establish a distinct voice and visual identity (using “we are ___ but not ___” statements). Batching content creation and scheduling is essential for efficiency, and tools like Hootsuite can help streamline content planning, analytics, and engagement management across multiple accounts. Seasoned SMMs recommend using a burner account to test posts, keeping FAQs and tags handy, and ensuring all your accounts are secured with two-factor authentication. Battery packs and well-organized drafts also make the day-to-day management of multiple IG accounts less stressful. Why do brands set up multiple Instagram accounts? From dedicated product lines to niche audience segments, there are several reasons why brands create multiple Instagram accounts. Promote specific product lines Like oil and water, sometimes it makes sense to keep things separate. In other words: Giving product lines dedicated Instagram pages lets you create Instagram content specific to each niche audience. Take Adidas, for example. Different sports, like soccer and golf, have their own feeds where the brand spotlights products, athletes, and pop culture references relevant to the sport. View this post on Instagram A post shared by adidas Football (@adidasfootball) Reach regional audiences Think: brands marketing to countries with different languages, cultural interests, or in Netflix’s case — content in general. View this post on Instagram... --- ### The 2025 guide to (aesthetic) Pinterest marketing > Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025. - Published: 2024-11-28 - Modified: 2025-04-22 - URL: https://blog.hootsuite.com/pinterest-marketing/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3140231 - Network: Pinterest ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. https://twitter. com/MegansStats/status/1778187705027076147 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? With secret tips and tricks from two Pinterest experts, we’re pinning all the details down below. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. Patience is essential, as Pinterest content often gains traction over time rather than immediately. What is Pinterest marketing? Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. “Content from brands doesn’t interrupt on Pinterest — it inspires. ” — Pinterest According to Pinterest Business, social media marketers... --- ### Social media audit: Simple steps + free templates > A social media audit is the best way to review and improve any social marketing strategy. Our free checklist and template make it easy. - Published: 2024-11-28 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/social-media-audit/ - Categories: Strategy - Tags: Social media analytics, Template - Tags: English - : pll_wpml_66427 Key Takeaways Social media audits identify the strengths of your social strategy and highlight areas for improvement. When measuring your performance, consider key metrics like engagement rate, post frequency, and audience size. Use your audit to confirm that all social profiles align with your brand’s style and guidelines. Compare your performance against competitors to identify benchmarks and opportunities. Hootsuite's free social media audit templates can help you run a faster, more efficient audit. What is a social media audit? A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance. Think of your social media audit as a report card: it identifies strengths, areas for improvement, and next steps. What can a social media audit tell you? After a thorough social media audit, you’ll have all the information you need to optimize your social media marketing strategy, including: Your most effective platforms What your target audience wants to see on each network Who your audience is (demographics and more) What's helping grow your audience (and what's not) How each platform contributes to your goals Which new ideas will help you grow Where to focus your attention next Free social media audit template + checklist Ready to get started? Use our handy social media audit checklist and make sure you don't miss a single step. If you're ready to get into the audit (or want your own version of this checklist), download the free audit templates below: How to perform a social media... --- ### 21 Instagram best practices for ads and organic content [2025] > Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2025. - Published: 2024-11-27 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/instagram-best-practices/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2225650 - Network: Instagram Go beyond the obvious Instagram best practices (like posting consistently, engaging your audience, and prioritizing video) with these deep cuts to get the most out of Instagram. These Instagram best practices are actionable for all types of creators and organizations wanting to make the most of Instagram’s new features. 17 general Instagram best practices for 2025 1. Post 1-2 Stories per day Our Instagram Stories experiment found posting 1-2 Stories per day received better engagement than posting five or more per day. Focus on making engaging content, for Stories and elsewhere. Be authentic and growth will follow. Source: @homesalivepets on Instagram Not sure what to share? 62% of social marketers are already using social listening to align content with their audience’s interests. As Natalie Barber, Social Media Specialist at Grand Canyon University, says, “Insights from listening help us look at our scheduled content with a new perspective. ” Check out how Hootsuite’s easy-to-use social listening scans over two billion sources—including websites, podcasts, and more—to power your social growth: https://www. youtube. com/watch? v=DGG9_4_VnQQ Who this is for: Everyone. Try this strategy Add stickers: Promote engagement by using interactive elements, like links, notification reminders, or the new Reveal and Cutout stickers. Use hashtags: Having a few hashtags in your Story increases reach. 2. Use Instagram Story Notes Source: @wearejrg on Instagram Story Notes is a new feature where you can post a text note up to 60 characters long to your Stories. This shows up at the top of inbox feeds and... --- ### How to get verified on TikTok: 8 tips for 2025 > If you want to get verified on TikTok, the application is the easy part. Making sure your request is approved will be a little trickier. - Published: 2024-11-27 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/how-to-get-verified-on-tiktok/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2771433 - Network: TikTok If you’re using TikTok to build your personal brand or business, it’s worth figuring out how to get verified on TikTok. After all, the social media app has over 1. 5 billion active users a month. That’s a huge potential audience to get in front of. Verified TikTok accounts benefit from brand protection and extra street cred. A blue check verification badge is basically a stamp of approval from TikTok and helps you stand out in users’ feeds. To find out the best ways to help you get verified, we interviewed Marissa Mast, Social Media Consultant. Keep reading for all of her expert tips below. What is TikTok verification? Like other social platforms, getting verified on TikTok means having a blue checkmark on your account. The checkmark signifies that TikTok has confirmed that the account belongs to the business or figure it represents. Verification badges are displayed beside an account’s name on profile pages, feeds, comments, and search results. Source: @tiktok TikTok verification is usually reserved for celebrities, brands, non-profits, and public figures, as they’re often the biggest targets for impersonation. However, you don’t need to be extremely famous to get verified on TikTok — many accounts of all sizes have earned the verification badge. Source: @take3 Read on to learn the essential tips for getting verified on TikTok, or watch this tutorial: https://www. youtube. com/watch? v=XXGkJm-hCBg 5 requirements to get verified on TikTok According to TikTok, there are five criteria that you must fulfill before they consider your verification... --- ### Social-Media-Video-Tipps: 17 Nicht ganz so geheime von unseren Experten > Ihr wollt auf TikTok (und Reels und allen anderen Social-Media-Videoplattformen) glänzen? Dann braucht ihr diese 17 Social-Media-Video-Tipps! - Published: 2024-11-27 - Modified: 2025-03-21 - URL: https://blog.hootsuite.com/de/social-media-video-tipps/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_3131897 Warum braucht ein Social-Media-Marketer eine Taschenlampe? Weil er gleich 16 Social-Media-Video-Tipps beleuchteten will! (Scherz beiseite, ihr braucht kein Extralicht, weil wir immer eins dabei haben). In diesem Blog-Beitrag findet ihr ein paar richtig gute Ideen und bewährte Best Practices für Social-Media-Videos, die euren Feed strahlen lassen. Erfahrt, wie ihr euren Social-Media-Video-Content im Handumdrehen zum Glänzen bringt. 17 Top-Social-Media-Video-Tipps Diese 17 Social-Media-Video-Marketing-Tipps und Produktionstricks sind schnell umsetzbare Häppchen, mit denen ihr sofort Erfolge seht. Psst: Wenn ihr wirklich tief in die Welt der Social Media-Videos eintauchen möchtet, empfehlen wir den Hootsuite-Kurs „Best Practices für Social-Media-Videos”. 1. Beginnt mit einer Strategie Wer sinnvollen Social-Media-Video-Content (bzw. jede Art von Content) erstellen will, braucht zunächst eine Strategie. Definiert eure Ziele, Zielgruppe und Kernbotschaft, bevor ihr ein Video erstellt. Eure Strategie sollte den Prozess der Content-Erstellung anleiten. Video-Content ohne Strategie zu produzieren ist ein bisschen so, als würde man ohne Landkarte in den Wald gehen. Ihr werdet zwar irgendwo landen, aber wahrscheinlich nicht dort, wo ihr hinwollt. 2. Nutzt SEO-Taktiken für euren Videokanal Social-Media-Plattformen wie TikTok und YouTube verwenden Algorithmen, um zu bestimmen, welche Inhalte oben im Feed angezeigt werden. Diese Algorithmen ahmen andere Suchmaschinen, wie Google, nach. Berücksichtigt bei der Optimierung von Content Social-Media-SEO-Tipps. Standard-SEO-Praktiken wie plattformspezifische Keyword-Recherchen sollten ein wesentlicher Bestandteil eurer Strategie sein. Social-Media-SEO ist nicht nur für eure Kanäle von Vorteil, sondern kann auch dabei helfen, Inhalte zu entwickeln, die eure Zielgruppe tatsächlich sehen will. Geht aber über die reine Keyword-Recherche hinaus. Stellt sicher, dass euer Content der Suchabsicht eures Publikums... --- ### Social listening as an OSINT tool: 2025 guide for government > Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks. - Published: 2024-11-26 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/osint-tools/ - Categories: Strategy - Tags: Social listening, Social media strategy, Social media tools - Tags: English - : pll_wpml_3139990 OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. What is OSINT? Before we dive in, let’s nail down an OSINT meaning. OSINT (open source intelligence) is the process of gathering information from public sources. Then, you analyze it to understand and predict trends, global events, shifts in public opinion, and potential threats. OSINT can be used for good or for evil. For instance, information security professionals can use open-source intelligence tools to identify and address vulnerabilities. On the flip side, hackers and other bad actors can use the same tools to take advantage of those vulnerabilities. In this post, we’ll talk about how governments and public sector agencies can use OSINT to do better work while preventing cyber attacks. We’re here to talk about ethical uses of OSINT. That means respecting privacy, protecting data, and complying with legal frameworks like GDPR. Common OSINT sources We all have digital footprints, and they’re often much larger than we realize. OSINT sources include all the places we (or organizations we deal with) share or store public information. Common OSINT sources include: Search engines like Yahoo, Bing, and Google – including regular Google search and “Google dorks” Social media Discussion boards and forums Blogs Company and agency web pages Cached info in repositories like... --- ### The 9 Instagram metrics you need to track in 2025 > Overwhelmed by all the different Instagram metrics you could possibly track? Stick to these top insights for maximum impact. - Published: 2024-11-25 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/instagram-metrics/ - Categories: Strategy - Tags: Social media analytics, Social media stats - Tags: English - : pll_wpml_3116321 - Network: Instagram Instagram metrics are data points that give you insight into your Instagram account’s performance. They provide information about your followers, your posts, and the impact of your Instagram marketing efforts. Some metrics are specific to individual posts (such as comments and likes), while others track overall account performance (like follower count and engagement rate). Instagram metrics are important because they help you understand what’s working on the platform and what isn’t. By tracking these key indicators, you can adjust your strategy to improve results, attract more followers, and ultimately achieve your business KPIs. 9 most important Instagram metrics for 2025 Want to make sure that you're focusing on the metrics that actually move the needle for your business? Here's where to start. Scroll down for more detailed definitions, benchmarks, and tips for tracking these key metrics. 1. Follower growth rate Follower growth rate shows how quickly your Instagram account is gaining or losing followers. This important metric shows you how well your Instagram content strategy is performing and whether your target audience is engaged with your brand. While followers might be touted as a vanity metric, your follower growth rate is a good indicator of whether your Instagram marketing campaigns are working. If you’re seeing a steady increase in followers, new people will likely discover and engage with your brand. While the exact number of followers you have is less important, the rate at which that number changes is a good metric to track. When tracking follower growth rate, be... --- ### 6 brand safety best practices to inform your 2025 marketing plan > Protecting your brand's online reputation means getting proactive about brand safety, especially when it comes to social media. - Published: 2024-11-25 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/brand-safety/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_3121194 The online world can be a scary place. Brands need to understand the lurking threats alongside the many opportunities. Here’s your guide to brand safety in 2025. What is brand safety? Brand safety is a set of practices that aim to ensure that a brand is not associated with inappropriate content that could damage its reputation. This is essential to maintain audience trust. Brand safety measures are most often discussed in the context of the digital advertising ecosystem – specifically ad placement. But in a broader sense, they also apply to all organic types of content in digital media. Brand safety guidelines ensure that your content aligns with relevant regulations, advertising standards, and audience expectations to prevent a brand crisis. Who decides what is “safe” or “unsafe”? Before executing a brand safety strategy, you’ll need to know your brand’s risk tolerance. Some topics, like pornography, terrorism, and misinformation, are obvious no-gos for content creation and ad placement. The Global Alliance for Responsible Media (GARM) refers to avoiding these types of topics as the “brand safety floor. ” The ad tech industry has a generally accepted “dirty dozen” list of content categories to avoid for brand safety. For the most part, it aligns with GARM. The Interactive Advertising Bureau (IAB) added a 13th category to round out the list: Military conflict Obscenity Drugs Tobacco Adult Arms Crime Death/injury Online piracy Hate speech Terrorism Spam/harmful sites Fake news This entire list may not make sense for all brands. A vaping brand, for... --- ### 13 best hashtag tools for analytics, tracking, and more > Here are the best hashtag analytics tools that will help you research, analyze, and track to make sure that they're adding to your strategy. - Published: 2024-11-21 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/hashtag-analytics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_3131514 What are hashtag analytics? Hashtag analytics are data that provide information about hashtag performance on social networks. This can include both branded hashtags and generic hashtags. The idea is to see how hashtag use impacts the discoverability and results of your social posts. You might find that posts with hashtags perform better than those without. Or you might find that the number of hashtags you use impacts your results. And, of course, which hashtags you use – and how well they correlate to the content you’re actually posting – will affect how your content is discovered. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. 13 best hashtag tools for 2024 Hashtag analytics tools 1. Hootsuite Analytics The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You’ll also see a trending hashtag set that you can copy and paste. Or, just click Publish a post with hashtags to go straight to composer, with the hashtag set already in your post. 2. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social media platforms in addition to websites, blogs, and forums. You get insights into important hashtag metrics like brand mentions,... --- ### Viral marketing: Is there a recipe for going viral in 2025? > Learn whether viral marketing will still be relevant in 2025, and how to tackle the “make it go viral” request from your boss. - Published: 2024-11-21 - Modified: 2024-11-21 - URL: https://blog.hootsuite.com/viral-marketing/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3139899 If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Make us go viral. But hold the eye rolls. After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report, attitudes toward ‘going viral’ have soured. Hootsuite's 2025 Social Trends Report The question is, is viral marketing still the ticket to social media stardom in the last bit of this quarter-century? And how do you tackle the inevitable request from your boss? With insights (and hot takes) from marketing experts, we’re breaking it all down below. What is viral marketing? Viral marketing is a strategy that aims to create content worth sharing. Once it ‘goes viral,’ the goal is rapid, organic spread from person to person through social networks. Going viral is highly desirable because it’s a cost-effective way to quickly expand your reach. When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. Super viral content can even get you coverage in traditional media, expanding your reach even further. A very brief history of ‘going viral’ When word-of-mouth marketing went digital in the late 90s, internet goers everywhere witnessed the true meaning of “the snowball effect. ” From the rapid spread of... --- ### 20 Instagram trends you need to know this year > Check out the latest Instagram trends that’ll level up your social strategy and help you stand out from the crowd – all while having fun! - Published: 2024-11-21 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/instagram-trends/ - Categories: Strategy - Tags: Social media trends - Tags: English - : pll_wpml_2226633 - Network: Instagram Blink, and you might miss an Instagram trend: keeping up with what’s hot on this 2 billion monthly user app could be a full-time job. Or, you could read all about top trends, new Instagram features, expert advice, and the best way to stay relevant with content creation tips and content strategy insights, right here. Because with the right social media strategy, you can stay on top of the hype and leverage the functionality of Instagram’s latest updates in 2025. 20 Instagram trends to keep an eye on in 2025 1. Boost engagement with bigger carousels Instagram carousels are great for engagement, and now, you can add up to 20 images and photos per IG carousel. It’s a great opportunity for photo dumps and storytelling (the latter is exemplified in the apartment tour below). Carousels are irresistibly scrollable. Source: @_misterw_ Top takeaways for marketers: Instagram now allows up to 20 photos and videos per carousel post (that’s 20 opportunities to engage your audience! ). Make your carousel Instagram content thoughtful and diverse — if the first few images in your carousel are too similar, you’ll likely lose the interest of your target audience. Try posting a photo dump that embraces the more imperfect, blurry, or messy photos. It shows your brand's authentic, fun side and helps your audience better connect with you. 2. Give trending audio a go Using trending audio for your Instagram Reels (or feed posts — more on that later) is a great way to embrace what’s popular and increase your... --- ### Short form vs long form content: Which do audiences prefer? > Deciding between short form vs long form content? Find out which format drives more engagement and conversion for your brand. - Published: 2024-11-21 - Modified: 2024-12-23 - URL: https://blog.hootsuite.com/short-form-vs-long-form/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3139753 Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today? ) long form content can really dig into a subject (and convert social media users into paying customers, too). In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. So go long; we’ll catch you at the end. Key Takeaways What’s the difference? Short form content is quick and easy to consume — think Instagram Reels, or Tweets. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. Know your audience: Whether you go short or long, the key is understanding what your audience wants. Short form grabs quick attention, while long form builds trust and deeper connections. Tailor your content to what your followers prefer. Both have their time to shine: Short form content is perfect for quick engagement and viral moments, but long form gives you the space to dive deep into topics and drive conversation. A balance of both is the sweet spot. What is short form content? Short form content includes videos, photos, or copy that is concise. In other words, a piece of content that can be consumed and understood in a short amount of time. Short form... --- ### 15 Social-Media-Trends, die eure Strategie für 2025 prägen werden > Die Social-Media-Trends-Zyklen drehen sich immer schneller. Die große Frage lautet: Was sollten wir im Jahr 2025 wirklich beachten? - Published: 2024-11-20 - Modified: 2024-12-03 - URL: https://blog.hootsuite.com/de/social-media-trends/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2222168 Willkommen in der Social-Media-Welt 2024, in der Trends binnen Tagen von „frech“ zu „brav“ wechseln. Marken verschieben kreative Grenzen, während die Aufmerksamkeitsspanne des Social-Media-Publikums sinkt. Wirft man dann noch Generative KI, TikTok Shops und die ständig steigende Erwartung, dass sich Social Media positiv auf das Geschäft auswirken soll, in den Topf, wird es selbst versierten Marketern ein bisschen schwindelig. Aber kein Grund zur Panik, Freunde. Wir haben Lösungen. Hier sind die 15 wichtigsten Social-Media-Trends, die ihr kennen müsst, um euch auf das Jahr 2025 vorzubereiten — und praktische Tipps, wie ihr diese für eure Accounts umsetzen könnt. 1. KI ist fester Bestandteil der Social-Media-Landschaft Der Launch von ChatGPT Ende 2022 mag den Beginn der KI-Revolution eingeläutet haben, aber die Akzeptanz von KI nahm erst 2024 richtig Fahrt auf. Heute setzen Social-Media-Plattformen und Marketer auf KI, um die Content-Erstellung zu optimieren und jeden Teil des Prozesses anzuleiten, zu inspirieren und zu verfeinern. Insbesondere Social-Media-Plattformen führen das Feld mit einigen beeindruckenden KI-getriebenen Anwendungen an — und wir sind uns ziemlich sicher, dass dies erst der Anfang ist. Die Meta AI, vorgestellt im Frühjahr dieses Jahres, bietet alles von Content-Vorschlägen für Creators bis hin zu Echtzeit-Antworten auf Kundenfragen. Sie kann sogar maßgeschneiderte Antworten und Insights während Konversationen generieren, was sie zu einem leistungsstarken Tool sowohl für den Kundenservice wie für das Community-Engagement macht. Quelle: LinkedIn LinkedIn stellt unterdessen gemeinsam erarbeitete Artikel bereit, indem man KI-generierte Themenvorschläge mit Beiträgen relevanter LinkedIn-Mitglieder kombiniert. Die daraus entstehenden Beiträge kommen sowohl der Plattform wie ihren Nutzern zugute:... --- ### 18 AI-powered content creation tools to simplify your workflow > AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation. - Published: 2024-11-20 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/ai-content-creation-tools/ - Categories: Strategy - Tags: AI, Content creation - Tags: English - : pll_wpml_2774833 What are AI content creation tools? AI content creation tools produce text-based or visual content using artificial intelligence (AI) technology based on written prompts. Common examples of AI content creation tools include ChatGPT, Midjourney, Jasper, and, of course, our very own OwlyWriter AI for writing knockout social media post captions in seconds. 10 AI content creation tools that can make your life easier We’ve got 10 AI content creation tools that can help make your job as a social media marketer easier, simplifying your workflow and saving your team valuable time. Let’s walk you through each one and how it can help. 1. OwlyWriter Maybe I’m biased but Hootsuite’s very own OwlyWriter AI is the best AI content creation tool for social media. You enter a prompt, and OwlyWriter gives you winning content, saving you hours of work. It uses text prompts, so how exactly is OwlyWriter different from ChatGPT or other AI copywriting tools? OwlyWriter is built on ChatGPT’s pioneering language model but it also includes all of our winning content formulas that took over 14 years of research to develop. The best AI engine + Hootsuite’s battle-won experience? Uh, yeah, that’s OwlyWriter AI. https://www. youtube. com/watch? v=DVEHWh1XqE0 OwlyWriter can: Write a new social media caption in a specific tone of voice Write a post based on a link (i. e. , a blog post or a product page) Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)... --- ### Las 15 tendencias en redes sociales que le darán forma a tu estrategia en 2025 > Las tendencias en redes sociales están cambiando más rápido que nunca. Esto nos lleva a preguntarnos: ¿a qué tendremos que poner atención en 2025? - Published: 2024-11-20 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/tendencias-en-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2222168 Bienvenido a las redes sociales en 2025, donde las tendencias pasan de lo atrevido a lo recatado en cuestión de días. Las marcas empujan los límites de la creatividad al tiempo que la atención de las audiencias en redes sociales continúa disminuyendo. Si a esto le sumamos la inteligencia artificial generativa, TikTok Shops y la expectativa creciente de que las redes sociales deben impulsar el impacto comercial de las empresas, no resulta sorprendente que hasta los mercadólogos más experimentados se sientan abrumados. Pero no debe cundir el pánico. Estamos aquí para ofrecerte soluciones. A continuación te presentamos las 15 tendencias en redes sociales que debes conocer para triunfar en 2025, así como consejos prácticos para aplicarlas en tus cuentas. 1. La IA ya es un componente permanente del panorama social El lanzamiento de ChatGPT a finales de 2022 marcó el inicio de la revolución de la inteligencia artificial, aunque la adopción de esta tecnología realmente tomó más fuerza en 2024. Hoy día, las plataformas de redes sociales y los profesionales del marketing están aprovechando la IA para optimizar la creación de contenido y perfeccionar cada etapa del proceso. En particular, las redes sociales están liderando este cambio con soluciones innovadoras impulsadas por la IA... y estamos seguros de que esto es apenas el comienzo. La IA de Meta, lanzada en primavera de este año, ofrece desde sugerencias de contenido para creadores, hasta respuestas en tiempo real a las preguntas de los clientes. Incluso, puede generar respuestas personalizadas durante las conversaciones.... --- ### Les 15 tendances des médias sociaux qui façonneront votre stratégie en 2025 > Les tendances des réseaux sociaux évoluent plus vite que jamais, mais qu'est-ce qui vaut vraiment notre attention en 2025 ? - Published: 2024-11-19 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/fr/tendances-des-reseaux-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2222168 - Network: Facebook, Instagram, LinkedIn, Twitter Bienvenue dans le monde des tendances des réseaux sociaux, où les tendances passent du coq à l’âne en quelques jours. Avec la baisse généralisée de l’attention des consommateurs, les marques sont obligées de déployer toute leur inventivité pour obtenir ne serait-ce qu’un peu de visibilité. Ajoutez à cela l’omniprésence de l’IA générative, l’arrivée des TikTok Shops et les attentes démesurées en matière d’impact commercial, et vous comprendrez que même le plus brillant marketeur ne sait plus où donner de la tête sur les réseaux sociaux. Mais n’ayez crainte : nous avons des solutions. Vous trouverez ci-dessous les 15 tendances des médias sociaux à connaître à l’approche de 2025, ainsi que des conseils pratiques pour les mettre en place. 1. L’IA est une composante incontournable des médias sociaux Le lancement de ChatGPT fin 2022 a peut-être marqué le début d’une nouvelle ère, mais l’adoption générale de l’IA n’est passée à la vitesse supérieure qu’en 2024. Les plateformes de médias sociaux et les marketeurs utilisent désormais l’IA pour rationaliser leur création de contenu et guider, inspirer et affiner chaque partie du processus. Les réseaux sociaux sont à l’avant-garde du mouvement et proposent des fonctionnalités IA tout à fait impressionnantes - et nous sommes convaincus que ce n’est qu’un début. L’IA de Meta, lancée au printemps de cette année, est sur tous les fronts, offrant des suggestions de contenu pour les créateurs et des réponses en temps réel aux questions des clients. Elle peut même générer des réponses et des informations personnalisées pendant une... --- ### 21 social media analytics tools to boost your strategy > Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! - Published: 2024-11-15 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/social-media-analytics-tools/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_3139030 Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2024 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here. ) You can set up custom dashboards that give you an overview of your most important KPIs... --- ### How to create and use Instagram Broadcast Channels > Broadcast channels are a public, one-way communication tool for creators to message their followers on Meta's platforms. - Published: 2024-11-14 - Modified: 2024-11-14 - URL: https://blog.hootsuite.com/broadcast-channels/ - Categories: Strategy - Tags: Content creation, Content creators - Tags: English - : pll_wpml_3125621 Do you need to blast out information to your followers but don’t feel like going live? (Maybe you haven’t brushed your hair today, no judgment. ) Then, Instagram broadcast channels are for you. In this article, we’ll answer, "What is a broadcast channel on Instagram? " We will also cover how broadcast channels work, how to join and create them, and how they can help content creators and social media managers connect with their audiences. Key Takeaways Get your message seen. Broadcast channels make sure your updates don’t get lost in the feed. They send notifications directly to followers, giving your news, announcements, or updates prime visibility. Engage easily with feedback. Through quick polls and emoji reactions, you can instantly gauge what your audience thinks about your latest idea, product, or trend, helping you keep your content relevant and audience-focused. Keep it casual, skip the pressure. Unlike going live, broadcast channels let you share updates in a laid-back, low-stress way. No need to be camera-ready—just post whenever, however, you want. Create an exclusive vibe. By sharing behind-the-scenes looks and exclusive content, you can build a loyal, engaged community that feels like they’re getting special insider access. What are broadcast channels on Instagram? Broadcast channels are a public, one-to-many messaging tool for creators to engage with their followers directly, according to Instagram. Broadcast channels can blast out news, updates, thoughts, or insights to the public using text, photos, videos, voice notes, and polls on Instagram. They're different from Instagram Stories and... --- ### Die beste Zeit, um auf TikTok zu posten: Daten aus 2024 für 6 Branchen > Die beste Zeit, um auf TikTok zu posten, variiert nach Branche und Tag. Stellt mit diesen Empfehlungen sicher, dass eure Videos gesehen werden - Published: 2024-11-13 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/besten-zeiten-um-auf-tiktok-zu-posten/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Planung - Tags: Deutsch - : pll_wpml_2771428 - Network: TikTok Wichtige Erkenntnisse Optimale Posting-Zeiten nutzen: Analysen zeigen, dass bestimmte Wochentage und Uhrzeiten besonders geeignet sind, um auf TikTok zu posten. Beispielsweise ist Donnerstag um 19 Uhr eine der besten Zeiten für maximales Engagement. Zielgruppenanalyse durchführen: Um die besten Posting-Zeiten für Ihre spezifische Zielgruppe zu ermitteln, sollten Sie deren Aktivitätsmuster untersuchen. Beachten Sie dabei Faktoren wie Zeitzonen und typische Online-Zeiten Ihrer Follower. Regelmäßige Performance-Überwachung: Beobachten Sie kontinuierlich die Performance Ihrer Beiträge, um Muster zu erkennen und Ihre Posting-Strategie entsprechend anzupassen. Tools wie Hootsuite können dabei helfen, personalisierte Empfehlungen für optimale Posting-Zeiten zu geben. Content-Planung mit Kalender: Erstellen Sie einen Content-Kalender, um Ihre Beiträge im Voraus zu planen und sicherzustellen, dass Sie zu den optimalen Zeiten posten. Dies hilft, konsistenten und relevanten Content bereitzustellen. Flexibilität bewahren: Obwohl allgemeine Empfehlungen hilfreich sind, ist es wichtig, flexibel zu bleiben und Ihre Strategie basierend auf den spezifischen Reaktionen und dem Verhalten Ihrer Zielgruppe anzupassen. Was für eine Marke funktioniert, muss nicht zwangsläufig für eine andere gelten. Wann ist die beste Zeit, um auf TikTok zu posten? Erreicht ihr mit Beiträgen zu einer bestimmten Zeit oder an einem bestimmten Wochentag mehr Menschen mit eurem Content? Hilft ein perfekter Posting-Plan dabei, die Engagement-Rate zu steigern? Wir haben Daten gesammelt, die diese Fragen beantworten.   Lest weiter und erfahrt, wann ihr auf TikTok posten solltet, um sicherzustellen, dass eure Inhalte vom Algorithmus berücksichtigt werden und ihr die richtigen Personen erreicht... . oder, für eine kurze Zusammenfassung, erfahren Sie in 4 Minuten, wie Sie den für Sie besten Zeitpunkt... --- ### Comment utiliser les Stories Instagram : 14 astuces pour réellement tirer profit de vos Stories Insta > Apprenez comment utiliser les Stories Instagram et découvrez nos astuces pour vous démarquer de la concurrence. - Published: 2024-11-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/comment-utiliser-stories-instagram/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_344697 - Network: Instagram Consulter des feeds à longueur de journée n’est pas votre truc ? Vous aimez les stickers et les GIF ? Ou peut-être souhaitez-vous simplement rester au courant des tendances ? Dans tous ces cas de figure, les Stories Instagram sont faites pour vous. Les Stories Instagram disposent de toutes sortes de fonctionnalités intégrées, mais ces dernières sont parfois difficiles à localiser dans l’application (et encore plus complexes à utiliser). Cet article a pour but de vous initier aux fonctionnalités de base des Stories Insta, de vous expliquer leur fonctionnement et de vous donner de précieux conseils pour les utiliser au maximum de leur potentiel. Nous répondrons à des questions telles que : Comment fonctionnent les Stories sur Instagram ? Quelles sont les règles à respecter en matière de Story Instagram ? Vous y trouverez également un mode d’emploi des Stories Instagram. Suivez nos conseils pour exploiter au maximum les nombreuses possibilités des Stories sur Insta ! Qu’est-ce qu’une Story Instagram ? Les Stories Instagram sont des photos et vidéos verticales qui disparaissent après 24 heures. Elles se trouvent en haut de l’application et non dans le feed principal. En quoi les Stories Instagram peuvent-elles vous servir ? Eh bien, les Stories Insta sont plutôt populaires, puisqu’elles regroupent environ 500 millions d’utilisateurs actifs quotidiens. Cela représente presque un tiers de l’audience totale d’Instagram. Les Stories peuvent inclure des outils interactifs tels que des stickers, des sondages et des filtres AR pour rendre votre contenu plus percutant. Vous trouverez ci-dessous nos conseils pour tirer le meilleur parti possible de... --- ### 17 X (Twitter) tools that will make your job easier in 2025 > With the right Twitter tools on hand, you'll get the most out of your social media marketing strategy. - Published: 2024-11-07 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/twitter-tools/ - Categories: Strategy - Tags: Content creation, Social media tools - Tags: English - : pll_wpml_341722 - Network: Twitter Sure, you can fire out a post on X (Twitter)’s native app, but it’s not enough to grow. You need to use the right Twitter tools to go from basic to bumpin’. These are the 17 X (Twitter) tools—including free ones! —to help grow your X (Twitter) presence right now. What are X (Twitter) tools? Twitter tools are third-party apps or websites you use to manage or improve your Twitter account. The most popular types of X (Twitter) tools Scheduling and publishing tools Analytics and reporting tools Monitoring and social listening tools Search tools Video management tools Content creation tools Influencer management tools Affiliate link tools Brand sentiment analysis tools Ads and promotion tools Trend identification tools Direct messaging and chat tools Lead capturing tools Competitor research tools While we can’t cover all the thousands of Twitter tools out there in this one article, we have included the very best recommendations. What makes a good X (Twitter) tool? “Good” is subjective depending on your preferences, needs, and budget. However, we think these are the most important attributes good Twitter tools have. Time-saving features From basic post scheduling to social listening capabilities and advanced AI tools to create drafts and automate tasks, the best Twitter tools save you time in multiple ways. Extends native X capabilities You don’t need third-party Twitter tools, but they add capabilities the native X (Twitter) tools don’t have. Examples include social listening capabilities, automatic grammar checking, DM and comment auto-replies, custom analytics reports, ads management, and... --- ### How to build and nurture brand loyalty: 7 tactics for 2025 > These 7 effective brand loyalty-building tactics will help you turn casual buyers into lifelong advocates — and improve your bottom line. - Published: 2024-11-07 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/brand-loyalty/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3139653 Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. These tactics strengthen relationships, laying the foundation for long-term loyalty. Brand loyalty. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Let’s start with a simple brand loyalty definition. Then we'll dive into how to build brand loyalty that increases lifetime value and improves ROI. What is brand loyalty? Brand loyalty is the connection between a brand and a customer that drives someone to make repeat purchases from a specific brand. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. The lineup outside the Apple Store to get the latest iPhone the first morning it’s available? That’s brand loyalty in action. Elements of brand loyalty The concept of a “relationship” between a consumer and a brand is a little ethereal. The building blocks of that relationship are easier to wrap your head around (and to measure). Researchers Latif et al. provide a simple conceptual framework for brand loyalty based on four elements: Familiarity. How much awareness people have of your brand identity (also known as brand awareness). Satisfaction. Early positive... --- ### How to use Google Analytics 4 to track social media performance > With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer. - Published: 2024-11-07 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/tracking-social-media-in-google-analytics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_335699 - Network: Google Google Analytics is a critical tool for any social media marketer. Whether you want to see which social posts drive traffic to your website, which pages users visit, or which social campaigns generate conversions, insights in Google Analytics 4 (GA4) are an important resource to help you prove social ROI. If you’re ready to step up your reporting, we’ve got you covered with a breakdown on how to use Google Analytics 4, plus, we tapped Hootsuite’s very own Social and Influencer Strategist, Eileen Kwok, on her expert tips to get the most out of GA4. Key Takeaways Google Analytics 4 (GA4) is an analytics platform that tracks traffic, user behavior, and conversions—helping you understand how social media is driving results for your business. GA4 helps you see exactly where your website traffic is coming from—whether it’s Instagram, LinkedIn, or Facebook. This lets you tailor your content strategy to the platforms that are bringing in the most traffic and conversions. One of the biggest benefits of GA4 is its ability to show how your social media efforts contribute to business goals. With conversion tracking, you can directly tie traffic and leads to specific social campaigns, making it easier to prove your ROI to leadership What is Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is a free website analytics dashboard that provides a wealth of insights about your website traffic, engagement, and visitors, including those who find you through social media. If you're a beginner in the world of SEO, GA4... --- ### How to create a YouTube channel in 2024 > Ready to make the most of short (and long) form video? We'll teach you how to create a YouTube channel and account. - Published: 2024-11-06 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/how-to-create-a-youtube-account-channel/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_340683 - Network: YouTube If you have a YouTube video playing in the background as you read this post, you’re not alone: users watch a staggering 1 billion hours of YouTube content every day. People who have figured out how to create a YouTube channel – and make it successful – are the ones cashing in. With millions of active users and countless opportunities to engage with a new audience, YouTube might just be a great new platform for your brand. Luckily, creating a YouTube channel isn’t difficult. In this article, we’ll walk you through a step-by-step tutorial. And sure, creating a successful YouTube channel is a little more work, but don’t worry: we’ve got you covered there, too. Keep reading! How to set up a new YouTube channel Step 1: Create a Google account YouTube accounts are connected to your Google account (Google is YouTube’s parent company). If you don’t already have a Google account, it’s time to make one. Don’t worry; it’ll just take a couple of minutes. If you already have a Google account, skip to Step 2. Go to http://accounts. google. com/ and tap Create account. Pop in your details and preferred new email address. Done! Step 2: Create a YouTube account Head to YouTube. com and tap Sign In in the top right corner. Select your Google account and enter your password. 3. Add a channel to your account Tap your profile icon in the top right corner and select Create Channel. Oh, and in case you’re wondering how... --- ### Leitfaden 2024 zur Ermittlung der perfekten Social-Media-Zielgruppe > Erfahrt, wie ihr eure Social-Media-Zielgruppe definiert und euch auf die richtigen Plattformen konzentriert, um das Engagement zu verbessern. - Published: 2024-11-06 - Modified: 2024-11-15 - URL: https://blog.hootsuite.com/de/social-media-zielgruppe/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3137558 Weltweit liegt die Gesamtzahl der Social-Media-Nutzer derzeit bei etwa 5,17 Milliarden Personen. Zu versuchen, aus dieser enormen Anzahl von Menschen die spezifische Social-Media-Zielgruppe eurer Marke zu ermitteln, ist eine ziemliche Herausforderung. Aber nur wenn ihr wisst, wie eure Zielgruppe aussieht und wonach sie in den Social-Media-Kanälen sucht, könnt ihr euch von der Masse abheben. Wenn ihr diese passgenau eingrenzt, lassen sich sinnvolle Beziehungen zu den Menschen aufbauen, die sich am stärksten für eure Marke interessieren. Wichtige Erkenntnisse Der Begriff „Social-Media-Zielgruppe“ bezieht sich auf die spezifische Gruppe von Personen, die eine Marke in den sozialen Medien erreichen möchte und die durch Merkmale wie Demografie, Interessen und die Phase der Customer Journey definiert wird. Wenn ihr eure Zielgruppe kennt, könnt ihr eure Botschaften und Aktivitäten auf die geeigneten Plattformen konzentrieren, um das Engagement zu verbessern. Mithilfe von Social-Media-Analysen (einschließlich Konkurrenzanalysen und Branchenforschung) lässt sich herausfinden, wer eure Zielgruppe ist, was sie will und wie sie mit Marken interagiert. Auf der Grundlage dieser Informationen könnt ihr Personas definieren und diese auf eure Marketingziele abstimmen. Was ist eine Social-Media-Zielgruppe? Der Name ist Programm. Es handelt sich um die Zielgruppe, die ihr mit eurer Marketingbotschaft in den sozialen Medien ansprechen möchtet. Wenn ihr eure Social-Media-Zielgruppe kennt, könnt ihr: eure Botschaften fokussieren, eure Bemühungen auf die richtigen Plattformen konzentrieren und bedeutungsvolle Beziehungen aufbauen, die euren Social-Media-ROI verbessern. Arten von Social-Media-Zielgruppen Es gibt nicht nur eine richtige Methode, um eure Social-Media-Zielgruppe zu definieren. Ihr könnt für verschiedene Social-Media-Plattformen oder sogar für verschiedene Kampagnen unterschiedliche Zielgruppen festlegen. Die... --- ### Données de référence des médias sociaux pour le secteur de l’administration (3e trimestre 2024) > Ces statistiques relatives aux médias sociaux pour le secteur public vous aideront à comparer vos résultats aux moyennes du secteur. - Published: 2024-11-05 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/fr/donnees-de-reference-des-medias-sociaux/ - Categories: Stratégie - Tags: Gouvernement, Recherche originale, Social media benchmarks, Statistiques des réseaux sociaux - Tags: Français - : pll_wpml_3138133 Comment être sûr que votre stratégie de médias sociaux fonctionne ? Une moyenne de 15 commentaires par publication est-elle suffisante, ou faut-il viser plus haut ? Quel est le meilleur moment pour publier votre contenu ? Difficile de répondre à ces questions de manière unique : en fait, tout dépend de facteurs tels que votre secteur, les plateformes que vous utilisez, les caractéristiques démographiques de votre public, etc. C’est là qu’interviennent les données de référence des médias sociaux. Ces chiffres offrent en effet une vision claire de ce que vous êtes en droit d’attendre en termes d’engagement et de croissance, vous permettant de vous situer par rapport aux autres institutions du secteur. Poursuivez votre lecture pour découvrir les dernières données de référence des médias sociaux et les statistiques spécifiques au secteur de l’administration afin de mettre vos résultats en perspective. Psitt : après avoir recueilli vos données de référence, consultez notre guide pour mobiliser le public grâce aux médias sociaux afin de savoir comment mettre en pratique ces informations. Meilleurs moments pour publier sur les médias sociaux pour le secteur de l’administration Vous trouverez ci-dessous des recommandations sur les meilleurs moments pour publier sur Facebook, Instagram et X (anciennement Twitter) afin d’obtenir un engagement maximal. Remarque : l’heure de la journée a été déterminée en analysant les échantillons de données provenant de 118 pays, ce qui signifie que les graphiques sont exacts quel que soit votre fuseau horaire. Meilleur moment pour publier sur Facebook D’après notre étude, le meilleur moment pour publier sur Facebook pour... --- ### US presidential election statistics: 2024 social media data > With the help of social listening data, we're taking a look at how the 2024 US presidential campaigns are resonating with online audiences. - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://blog.hootsuite.com/presidential-election-statistics/ - Categories: Strategy - Tags: Social listening, Social media stats - Tags: English - : pll_wpml_3139363 Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the internet (and at almost every dinner table) is the upcoming 2024 US presidential election. Today, we’re pulling back the curtain.  With the help of Hootsuite Listening powered by Talkwalker, we’re taking a close look at how the two candidates, former President Donald Trump and Vice President Kamala Harris, are performing on social media — and what businesses can learn from their campaigns. Key terms In social listening, sentiment is the measurement of how many explicitly positive or negative keywords appear along a specific search term. The search terms we used for this analysis were Kamala Harris, Vice President Harris, Kamala, Donald Trump, President Trump, and Trump. Net sentiment is the difference between positive and negative sentiment. For example, if 50% of posts on a topic are positive and 75% are negative, the net sentiment is -25%. A negative net sentiment score indicates that negative sentiment outweighs positive sentiment. Results refers to the number of individual social media posts that mention a specific keyword. It is not a measure of how many times a keyword was used (e. g. , a post that mentions “Harris” 5 times is still equal to 1 result). How key campaign moments shaped public sentiment Sentiment has shifted throughout the presidential race (although, in the social media sphere, neither candidate managed to break into net positive sentiment). Posts have gone viral,... --- ### Tasas de interacción promedio para 12 industrias [2024] > Compara tus resultados con las tasas de interacción promedio de tu industria para entender tu rendimiento y presumir tus logros con confianza - Published: 2024-11-04 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/tasa-media-de-interaccion/ - Categories: Estrategia - Tags: Análisis de redes sociales - Tags: Español - : pll_wpml_3129177 Ya planeaste y lanzaste una campaña en redes sociales y has esperado pacientemente a que llegaran los me gusta, los comentarios y las conversiones. Ahora estás revisando tu informe de rendimiento y te preguntas qué significan realmente los números. ¿Una tasa de interacción del 2% es alta o baja? ¿A tu público objetivo le encantó tu campaña o fue un fracaso? Sin puntos de referencia de redes sociales (también conocidos como estadísticas de rendimiento promedio para una plataforma social o industria), es difícil dar sentido a los datos sin procesar. Pero no te preocupes. En esta publicación, hemos reunido las tasas de interacción promedio en redes sociales de 12 industrias principales para que comprendas mejor tu posición. (Y te damos la posibilidad de alardear frente a tu jefe con confianza basado en datos: de nada). Incluso hemos incluido una calculadora de tasa de interacción simple (¡y gratuita! ) que puedes usar para verificar rápidamente tus propias estadísticas de rendimiento. Tasas de interacción promedio por industria y red social A continuación, encontrarás las últimas tasas de interacción promedio (por publicación), desglosadas por industria y red social. Para conseguir más puntos de referencia (incluidas impresiones, tasa de crecimiento de la audiencia, frecuencia de publicación y mucho más) e información que te ayudará a mejorar tu estrategia de marketing, comienza una prueba gratuita de Hootsuite de 30 días y explora las estadísticas de tu industria (y de competidores seleccionados) en Hootsuite Analytics. Comienza tu prueba gratis de 30 días Agencias Tasa de interacción... --- ### 2025 guide to high-ROI social media campaigns (5 examples) > Find out how to create high-ROI social media campaigns with examples from top brands. From planning to a free template, we cover everything you need to boost engagement and drive results. - Published: 2024-11-04 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/social-media-campaign-strategy/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_68564 Social media campaigns are self-contained, limited-time bursts of themed social content. That means they provide unique opportunities to experiment with new ways to build brand reputation, awareness, or sales. Key takeaways Social media campaigns are targeted, time-bound sets of social content designed to achieve specific business goals, like raising brand awareness, driving engagement, or boosting sales. Unlike ongoing social media activity, social media campaigns focus on a particular theme or objective and often include unique KPIs. Social media campaigns provide a unique opportunity to A/B test different elements—like tone, visuals, or formats—within a focused timeframe. Testing only one component at a time allows you to pinpoint what works best, helping refine both the campaign’s impact and your overall social strategy. What is a social media campaign? A social media campaign is a coordinated set of social media marketing efforts (both paid and organic) over a set period of time to achieve a specific goal. Typically, a social media campaign has a specific theme or is tied to a specific season, promotion, or product launch. A social media campaign can span multiple social platforms (although it doesn’t have to). It may include: influencers, employee advocates, and user-generated content (rather than only content created by the brand). It might also include a campaign-specific hashtag. A social media campaign is more concentrated, specific, and targeted than your “business as usual” social media content. It has its own KPIs and usually runs for a specific period of time (such as a certain number of... --- ### Social media and ecommerce: A sales-focused guide for 2025 > A social media ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store. - Published: 2024-11-01 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/social-media-ecommerce/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_2769671 - Network: Commerce Retail ecommerce sales hit $5. 621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 billion. Ecommerce and social media marketing are like two peas in a pod. Social media marketing strategies drive traffic to ecommerce sites and can even drive direct sales. Meanwhile, ecommerce sites, sales, and promotions can draw attention to your social media accounts. This contributes to growing your loyal follower base. Key takeaways Social media is essential for product discovery, especially for younger shoppers — over half of Gen Z primarily use it to research brands. The majority of consumers plan to buy from brands they follow on social media. Nurturing these connections with user-generated content, testimonials, and active engagement builds trust and increases sales over time. Direct social commerce tools (like Instagram Shops or Shoppable Pins on Pinterest) let users shop without leaving social apps, minimizing friction in the buying process. Supporting these social storefronts with strategies like targeted ads and product tagging helps boost sales. Note: We’ll touch on social commerce in this post – that is, making sales directly on social media platforms through their native shopping tools. But if that’s your primary focus, check out our in-depth guide to social commerce first. The benefits of using social media for ecommerce Build awareness of your brand and products Social platforms are overtaking search engines as the primary method of product discovery and brand... --- ### Social Media für Unternehmen: Ein Praxisleitfaden > Social Media für Unternehmen gilt heute als wichtige Methode, um Kunden zu erreichen, wertvolle Insights zu gewinnen und eure Marke auszubauen - Published: 2024-10-30 - Modified: 2024-11-05 - URL: https://blog.hootsuite.com/de/vorteile-von-social-media-fuer-unternehmen/ - Categories: Strategie - Tags: Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_63378 Traditionelle Formate wie Plakate oder Hörfunkwerbung sind schön und gut. Aber Social Media gehört für Unternehmen 2024 definitiv in jede Marketingstrategie. Denn Social Media hat sich zu einem wertvollen Instrument entwickelt, um eure Kunden zu erreichen, wertvolle Erkenntnisse zu sammeln und das Wachstum eurer Marke zu beschleunigen. Wenn ihr dieses leistungsstarke Kommunikations-Tool außer Acht lasst, verpasst ihr eine enorme Chance, euch mit eurer Zielgruppe zu vernetzen. (Ist etwa der „innere Saboteur” am Werk, von dem RuPaul immer spricht? ! ) Lest weiter, um alles zu erfahren, was ihr wissen müsst, um eine erfolgreiche Social-Media-Marketingstrategie für euer Unternehmen zu entwickeln. Wie Social Media eurem Unternehmen helfen kann Wir verstehen. Ihr seid vielbeschäftigte Geschäftsleute, die es kurz und bündig schätzen, damit ihr euch auf das Wesentliche konzentrieren könnt: rundum bekannt zu werden, zu wachsen und den Umsatz zu steigern. Hier ist eine kurze (und wir hoffen doch überzeugende) Liste, wie ihr Social Media zum Wohle eurer Firma nutzen könnt. Die Markenbekanntheit steigern Social Media eröffnet Unternehmen die Möglichkeit, Inhalte zu erstellen und zu teilen, um die Bekanntheit ihrer Marke zu steigern. Wenn ihr regelmäßig relevanten und ansprechenden Content postet, erhöht sich die Chance, dass es sich im Internet herumspricht, wer ihr seid, und wie interessant euer Angebot für eure Zielgruppe ist. Das Satiremagazin Hot Teen nutzte Instagram, um eine Zielgruppe aufzubauen, bevor man die erste Ausgabe herausbrachte. Denn jeder Businessplan beginnt idealer Weise damit, „sicherzustellen, dass die Leute wissen, dass es dich gibt”. Quelle: @hotteenmagazine auf Instagram Direkt mit Kunden interagieren Ein... --- ### Social media management explained [COMPLETE GUIDE] > Social media management is the process of planning, creating, and managing social content to build an audience and meet your business goals. - Published: 2024-10-30 - Modified: 2025-02-21 - URL: https://blog.hootsuite.com/social-media-management/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3139381 New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We're preaching to the choir here, but social media isn't just for interns anymore. Honestly, was it ever? ) If you want your social channels to drive business performance, you need to do a lot more than just post. You'll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. Oh, and all this while juggling social media trends and navigating privacy concerns. In this article, we'll teach you everything you need to know about getting started with social media management. By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Key Takeaways Social media management is the process of planning, creating, and managing content across platforms to boost engagement, awareness, and traffic. Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. What is social media management? Social media management is the process of planning, creating, and managing content across platforms like TikTok, Facebook, Instagram, X (formerly... --- ### 140 idées de légendes Facebook (+ générateur gratuit de légendes alimenté par l’IA) > Des bonnes légendes Facebook peuvent refléter le point de vue de votre marque. Inspirez-vous de nos idées ou testez notre générateur gratuit. - Published: 2024-10-29 - Modified: 2024-10-27 - URL: https://blog.hootsuite.com/fr/legende-facebook/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3126811 - Network: Facebook Comment trouver des légendes Facebook à l’image de votre marque qui réussiront à attirer votre public idéal sur la plus grande plateforme de réseaux sociaux au monde ? Chacune de vos publications peut potentiellement s’adresser à trois milliards d'utilisateurs actifs mensuels. Une bonne légende Facebook apporte de la valeur à votre publication, qu’il s’agisse d’un reel, d'une photo, d’une vidéo ou encore d’un carrousel. Elle sert à développer ou à résumer votre message ou encore à orienter votre public à l’aide d’un appel à l'action. Nous vous avons préparé une liste de 140 idées de légendes Facebook prêtes à l’emploi pour couvrir tous les objectifs possibles. Nous avons également ajouté des conseils pour obtenir les meilleurs résultats lorsque vous utilisez notre générateur de légendes Facebook alimenté par l’IA. Qu’est-ce qu’une légende Facebook ? Une légende Facebook est le texte qui accompagne une photo, une vidéo, un carrousel ou un reel publié sur Facebook. En général, elle s’affiche au-dessus de votre publication. Une légende Facebook inclut souvent des hashtags pour augmenter la portée et la visibilité de la publication. Quelle est la taille d’une légende Facebook ? Une légende Facebook peut contenir jusqu’à 63 206 caractères pour une publication de photo ou de vidéo et jusqu’à 2 500 caractères pour un reel. La limite de caractères inclut les hashtags, les emojis et les liens URL. Toutefois, nous vous recommandons de rester bien en dessous de ces limites généreuses pour maximiser l’attention de votre public. Générateur gratuit de légendes Facebook Prêt à créer vos légendes Facebook personnalisées ? Essayez notre... --- ### 15 Social media monitoring tools + tips for better insights in 2025 > Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand. - Published: 2024-10-29 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-media-monitoring-tools/ - Categories: Strategy - Tags: Guide, Social listening, Social media tools - Tags: English - : pll_wpml_2226215 Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot... you name it. If your audience has an opinion on something, your social media monitoring tool should be able to pick it up. That’s because social media monitoring software gathers and presents audience and competitive insights for brands that want to pay attention to their mentions. In this post, we’ll review some of the best social media tracking tools on the market and cover social media monitoring best practices straight from the experts so you can join the conversation. What is social media monitoring? Social media monitoring is the process of tracking social mentions about a company, individual, product, or brand. It involves tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. Social monitoring is different from social media listening, which is the next step you’ll want to take after social media monitoring. Social listening involves not just gathering and analyzing the metrics, but taking action. What are social media monitoring tools? Social media monitoring tools help marketers track conversations, mentions, and trends across platforms in real-time. Katelyn Rhoades, Founder of the social media marketing agency Enfluence Marketing Studio, adds that social media monitoring tools allow marketers to make data-driven decisions. “These tools... --- ### What is social media monitoring? Experts explain > Use social media monitoring to track what people are saying about your brand on social — and turn your insights into a strong strategy. - Published: 2024-10-29 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/social-media-monitoring/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3134080 If you’re producing content for social media, you need a plan for how to monitor social media. In fact, it’s a good idea to have social media monitoring in place even for platforms where you’re not actively posting. Why? Because your audience is already talking about you on social networks. Social media monitoring allows you to be an active participant in the conversation. Monitoring gives you the chance to learn from all that free consumer intelligence. And you’ll get plenty of valuable insights into your competitors, too. Let’s kick things off with a social media monitoring definition. What is social media monitoring? Social media monitoring is the process of tracking what people are saying about your brand on social media. This includes all mentions of your brand: tagged and untagged on your owned social media accounts (in comments) and across the social web. Social media monitoring vs. social listening: What’s the difference? Social media monitoring and social listening are similar. They both involve gathering information on what people are saying about your brand on social platforms. The key difference? Social media monitoring is about finding information and measuring what has already happened. Social listening is about analyzing information and taking strategic action for the future. Social media monitoring is primarily focused on: gathering data addressing individual comments and taking short-term actions. Social listening looks at the bigger picture. It starts with the information gathered from social media monitoring. But it digs deeper to inform your larger social media strategy over... --- ### Facebook hashtags for 2024: 120+ fresh ideas + free generator > If you want to expand your reach on Facebook, you’re going to need a Facebook hashtag strategy. Our free tool can help you get started. - Published: 2024-10-28 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/facebook-hashtags/ - Categories: Strategy - Tags: Content creation, Free tool - Tags: English - : pll_wpml_3128278 - Network: Facebook Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get your posts in front of your audience, including using Facebook hashtags. Hashtags are a powerful tool for discovery on social media platforms like Instagram, TikTok, and LinkedIn but marketers often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience and generate organic engagement on this platform, you’ll need a Facebook hashtag strategy. Keep scrolling; we’ve got you covered with everything you need to get started, plus a list of popular Facebook hashtags and expert hashtag advice from the CEO and Editor-in-Chief of Venture Smarter, Jon Morgan. Key Takeaways Facebook hashtags are clickable terms preceded by the hashtag symbol (#). They help categorize content, making posts searchable and easier to find for users interested in specific topics. Hashtags are crucial for increasing the visibility of your posts. By using them strategically, you can reach audiences beyond your current followers and boost brand awareness. Keep it simple. Limit the number of hashtags to 2-3 per post. This focused approach helps maintain clarity and prevents your posts from looking spammy. What are Facebook hashtags? Facebook hashtags are clickable terms with the hashtag symbol (#) in front of them. Like other social platforms, Facebook uses hashtags to categorize your content and make your posts searchable. That means hashtags make it easier for Facebook’s algorithm (and... --- ### 140 ideas de descripciones de Facebook (y un generador de descripciones con IA gratuito) > Unas buenas descripciones de Facebook transmiten el punto de vista de tu marca. Pueden incluir un llamado a la acción, y hacer reír o reflexionar. - Published: 2024-10-28 - Modified: 2024-10-28 - URL: https://blog.hootsuite.com/es/descripciones-de-facebooks/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_3126811 - Network: Facebook Unas buenas descripciones de Facebook añade valor a tu publicación, ya sea que se trate de un Reel, una foto, un video o un carrusel. Además, ayuda a reforzar tu mensaje o dirigir a tu audiencia a una acción. Descripción... subtítulo... pie de foto... caption. Como sea que decidas llamarle, una descripción de contenido en Facebook debe atraer a tu audiencia ideal. Y es que cada publicación en la plataforma de redes sociales más grande del mundo tiene el potencial de llegar a tres mil millones de usuarios activos mensuales. Sea cual sea el objetivo de tus publicaciones, aquí te compartimos 140 descripciones listas para usarse e inspirarte, además de consejos para obtener los mejores resultados con nuestro generador de descripciones con IA. ¿Qué es una descripción de Facebook? Las descripciones de Facebook son los textos que acompañan una foto, video, carrusel o Reel. Normalmente, aparecen arriba del contenido multimedia que compartes. Las descripciones o captions de Facebook suelen incluir hashtags para aumentar su alcance y visibilidad. ¿Qué tan largas pueden ser las descripciones de Facebook? Las descripciones en las fotos o videos de Facebook pueden incluir hasta 63,206 caracteres; en los Reels, por otro lado, pueden contener hasta 2,500. Estos límites de caracteres incluyen hashtags, emojis y URLs. Sin embargo, nuestra recomendación es que tus descripciones de Facebook sean mucho más cortas que eso para maximizar la atención de tu audiencia.   Generador de descripciones de Facebook gratuito  ¿Estás listo para crear tus propias descripciones de Facebook personalizadas? Prueba... --- ### Social media and elections: How to navigate political turbulence > Discover how to navigate social media and elections with our expert tips for engaging in politics—essential for the upcoming election year! - Published: 2024-10-24 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/social-media-and-elections/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3139261 This year's presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections. Should you capitalize on the heightened social media attention paid to politics before an election? Or will jumping into the political fray place risk on your brand safety? As the effect of social media continues to escalate, understanding the role of reliable media outlets and fact-checking becomes essential. So, it’ll take some West Wing-level strategizing to navigate social media during such a polarized election campaign year, but don’t sweat it. In this guide, we’ll explain how to create an election-year social media playbook and share examples of brands that do it well. Plus, we’ll share expert tips from Pat Timmons, Webflow’s Social Marketing Manager, on how to implement safeguards and come out ahead in this political climate. Key Takeaways Navigating politics and social media: As public opinions change quickly, brands need to think carefully about their political views and how they match what their audience expects. Know your audience: Before diving into election chatter, gauge how your followers feel about political engagement. Listen and adapt: Use social listening tools like Hootsuite Listening to track brand mentions and... --- ### Die 10 besten KI-Copywriting-Tools (kostenlos und kostenpflichtig!) > Ob ihr wollt oder nicht, sie sind da. KI-Copywriting-Tools können euer neuer bester Freund sein — wenn ihr euch damit auskennt. - Published: 2024-10-23 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/de/besten-ai-copywriting-tools/ - Categories: Strategie - Tags: AI, Inhaltserstellung - Tags: Deutsch - : pll_wpml_3121971 Wenn ihr den Eindruck habt, als gäbe es heutzutage überall KI-Text-Generatoren, dann liegt ihr richtig: KI-Copywriting-Tools generiert Content in Hülle und Fülle, von Generatoren für Blog-Ideen und zur Erstellung von Instagram-Bildunterschriften bis hin zu E-Commerce-Chatbots, die eine Rückerstattung für eure letzte Bestellung ausstellen können. Ob es euch gefällt oder nicht, der Einsatz von KI zur Content-Erstellung kann euch eine Menge Zeit und Geld sparen. Zwei Dinge, die wir alle lieben, oder? Angst, dass euch KI-Copywriting-Tools die Arbeit wegnehmen? Wir können euch beruhigen: Diese Tools sind nur so leistungsfähig wie die Person, die sie bedient. Neben dem Knowhow, wie man KI zum Texten einsetzt, müsst ihr wissen, wann ihr KI-Text-Tools einsetzen solltet, um sie optimal zu nutzen, und wann eure kleinen grauen Zellen das bessere Werkzeug für den Job sind. Im Weiteren erfahrt ihr, wann der richtige Zeitpunkt ist, um KI-Copywriting-Tools bei der Arbeit einzusetzen, und lernt 10 KI-Tools für Texter kennen, die Zeit sparen und eure Marketingarbeit optimieren (ohne euch dabei überflüssig zu machen). Für weitere Einblicke, werfen Sie einen Blick auf diese Statistiken zur künstlichen Intelligenz. Was sind KI-Copywriting-Tools? KI-Tools für das Verfassen von Texten sind Tools, die mit Hilfe von Künstlicher Intelligenz automatisch Inhalte für Blogbeiträge, Social Media, E-Mails, Skripte und vieles mehr generieren können. Diese Tools verwenden Software zur Verarbeitung natürlicher Sprache und maschinellem Lernen, um Inhalte zu erstellen, die wie von Menschenhand geschrieben klingen sollen. Die Arbeit mit diesen Tools ist eigentlich ziemlich einfach. Gebt einfach ein Thema ein oder stellt eine Frage (auch als Prompt... --- ### Employee advocacy: How it works + how to get started > Employee advocacy is when employees share their company’s content on their personal social media to boost brand awareness and trust - Published: 2024-10-22 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/employee-advocacy/ - Categories: Strategy - Tags: Employee advocacy - Tags: English - : pll_wpml_337270 If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they're already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own advocacy program. Key Takeaways Employee advocacy is when employees share their company’s content on their personal social media accounts, amplifying the brand’s reach and credibility. Advocacy programs turn employees into brand ambassadors, creating increased visibility, trust, and engagement from new audiences. Best practices include building a positive workplace culture, setting clear goals, and rewarding employees for their participation in the advocacy program. What is employee advocacy? Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Source: Sinéad Rocks on LinkedIn However, advocacy can also happen via original social media content. That's right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Sure, your employees are probably already posting about your workplace or brand without you asking. However, an official advocacy program can help take that organic influence to the next level. Benefits of employee advocacy Why is employee advocacy important? Here... --- ### Les 10 meilleurs outils d’IA pour le copywriting (gratuits et payants) > Que vous le vouliez ou non, les outils d’IA pour le copywriting sont une réalité. Apprenez à les utiliser et faites-en vos meilleurs alliés. - Published: 2024-10-22 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/fr/ia-pour-le-copywriting/ - Categories: Stratégie - Tags: AI, Calculatrice - Tags: Français - : pll_wpml_3121971 Vous aussi, vous avez l’impression d’être entouré d’outils d’IA pour le copywriting ? C’est normal. Qu’il s’agisse de générateurs de contenu pour des blogs, de générateurs de légendes Instagram ou des chatbots de sites e-commerce capables d’émettre un remboursement, les solutions basées sur l’IA sont omniprésentes.   Que vous le vouliez ou non, le fait d’utiliser l’IA pour créer du contenu peut vous faire gagner beaucoup de temps et d’argent. Deux choses que tout le monde adore, pas vrai ? Si vous craignez que les outils d’IA pour le copywriting ne prennent votre place, je tiens à vous rassurer : la puissance de ces outils ne dépend que de la personne qui les utilise. En plus de savoir comment tirer parti de l’IA pour rédiger du contenu, il faut savoir identifier les moments opportuns pour utiliser l’IA et ceux où il est préférable de faire appel aux cerveaux de votre équipe. Poursuivez votre lecture pour déterminer à quel moment vous devriez utiliser les outils d’IA pour le copywriting et découvrez 10 outils d’IA à destination des copywriters pour gagner du temps et booster vos efforts marketing (sans tomber dans la redondance). Pour plus d'informations, consultez ces statistiques sur l'intelligence artificielle. Qu’est-ce qu’un outil d’IA pour le copywriting ? Les outils d’IA pour le copywriting sont des outils basés sur l’intelligence artificielle et capables de générer automatiquement du contenu pour des articles de blog, les médias sociaux, des e-mails, des scripts et bien d’autres choses encore. Ces outils utilisent des logiciels de traitement du langage... --- ### Las 10 mejores herramientas de copywriting con IA (gratuitas y de pago) > Las herramientas de copywriting con IA han llegado para quedarse… y pueden convertirse en tus grandes aliadas si sabes cómo utilizarlas. - Published: 2024-10-21 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/es/herramientas-de-copywriting-con-inteligencia-artificial/ - Categories: Estrategia - Tags: AI, Creación de contenido - Tags: Español - : pll_wpml_3121971 Si te parece que el copywriting con IA está en todos lados últimamente es porque así es: la inteligencia artificial está generando contenido a diestra y siniestra. Generadores de ideas para blogs, descripciones de Instagram, chatbots de comercio electrónico que pueden tramitar reembolsos... Nos guste o no, la IA para crear contenidos es una realidad. Una realidad que nos ayuda a ahorrar tiempo y dinero.   Si tu preocupación es que las herramientas de copywriting con IA puedan dejarte sin trabajo, puedes estar tranquilo; estas herramientas son sólo tan poderosas como la persona que las usa. Para aprovecharlas al máximo, es necesario saber cómo usarlas, cuándo usarlas y cuándo es mejor dejarlas de lado para que tu cerebro brillante y creativo se encargue por completo.   Sigue leyendo para aprender cuándo es conveniente usar herramientas de copywriting con IA en tu trabajo y conocer cuáles son las 10 mejores herramientas con IA para copywriters que te ahorrarán tiempo e impulsarán tus esfuerzos de marketing (sin robarte tu lugar). Para obtener más información, consulta estas estadísticas sobre inteligencia artificial. artificial intelligence statistics. Puntos claves Automatiza la creación de contenido: Las herramientas de copywriting con IA pueden ayudarte a generar textos de manera rápida y eficiente, optimizando el flujo de trabajo y reduciendo el tiempo de producción. Optimización SEO: Las IA permiten mejorar tus textos con recomendaciones para usar palabras clave estratégicas, aumentando la visibilidad en motores de búsqueda y mejorando tu posicionamiento. Ajusta el tono y estilo: Las plataformas de copywriting... --- ### 9 tips for Reddit marketing (that Redditors won't hate) > Reddit marketing is tricky for brands to get right. Here’s how to break through to your audience without being roasted. - Published: 2024-10-18 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/reddit-marketing/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3139142 IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). *IMO =in my opinion, ELI5 = explain like I’m five (years old), CMV = change my view. Key takeaways While Reddit isn't a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. Reddit's organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is... interesting. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits). Redditors have a reputation as being a bit of a tough crowd, but generally are a collection of real, down-to-earth people (mostly) who don’t shock easily or judge a book by its cover... --- ### Alles über Instagram Stories: Top-Tipps und nützliche Tricks > Instagram Stories von A – Z: Von den Basics bis zu unseren bevorzugten Tipps und Tricks, mit denen ihr euch von anderen abheben könnt. - Published: 2024-10-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/tipps-wirksame-instagram-stories/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_344697 - Network: Instagram Schwierigkeiten, den Feed zu füttern? Liebt ihr Sticker und Gifs? Oder spielt ihr schon in der Liga der superschlauen und charmanten Marketingprofis oder Content-Ersteller? In jedem Fall sind Instagram Stories genau das Richtige für euch. Instagram Stories bieten jede Menge integrierte Tools und Features. Aber diese zu finden und zu nutzen, ist nicht immer ganz einfach. Im Weiteren erfahrt ihr alles, was ihr wissen müsst, um Instagram Stories erfolgreich zu nutzen — von der grundlegenden Navigation und den Features bis hin zu kreativen Tipps für geschäftliche Nutzer. Wir beantworten Fragen zu Instagram Stories wie u. a. : Wie funktionieren Stories auf Instagram? Welche Richtlinien für Instagram Stories müsst ihr kennen? Und wir geben euch einen generellen How-to-Leitfaden für Instagram an die Hand. Holen wir das Beste aus der starken Position am oberen Rand der App heraus! Wichtige Erkenntnisse Visuelle Gestaltung optimieren: Nutze auffällige Grafiken und markenkonforme Farben, um sofort Aufmerksamkeit zu erzeugen und das Engagement zu steigern. Instagram-Features nutzen: Interaktive Funktionen wie Umfragen und Fragen fördern die Interaktion und bieten wertvolle Einblicke in die Zielgruppe. Klare Handlungsaufforderung: Jede Story sollte ein Ziel haben, wie z. B. den Traffic auf die Website zu lenken oder Produkte zu bewerben. Nutze prägnante CTAs. Regelmäßigkeit zählt: Kontinuität bei der Veröffentlichung sorgt dafür, dass die Zielgruppe aktiv bleibt und die Marke im Gedächtnis bleibt. Datenanalyse zur Optimierung: Nutze die Instagram-Analytics, um Storys zu bewerten und deine Strategie anhand der Performance zu verbessern. Was sind Instagram Stories? Instagram Stories sind vertikale Fotos und Videos, die nach... --- ### Les meilleurs moments pour publier sur les réseaux sociaux [POUR TOUTES LES PLATEFORMES] > Quels sont les meilleurs moments pour publier sur les réseaux sociaux ? En général, il vaut mieux publier tôt le matin en semaine. - Published: 2024-10-15 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/fr/meilleurs-moments-pour-publier-sur-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Planification des réseaux sociaux, Recherche originale - Tags: Français - : pll_wpml_3122092 Miroir, mon beau miroir, quel est le meilleur moment pour publier sur les réseaux sociaux ? Les spécialistes du marketing sur les réseaux sociaux se posent cette question depuis la nuit des temps (ou du moins depuis l’apparition de Facebook) et nous sommes là pour y répondre. L’équipe de Hootsuite a analysé des milliers de publications postées sur TikTok, Facebook, Instagram, X (Twitter) et LinkedIn pour voir si certains jours ou certaines heures permettaient d’obtenir un meilleur engagement que d’autres. Voici donc les meilleurs moments pour publier sur les réseaux sociaux (mais aussi les pires). Principaux points à retenir Publier aux moments de forte activité, par exemple le mercredi à 8 heures du matin (heure du Pacifique), peut considérablement augmenter votre portée. Chaque plateforme a son créneau idéal, alors adaptez votre timing en conséquence. Il est important de comprendre que chaque média social a ses propres pics d’engagement. Par exemple, TikTok enregistre une affluence considérable le jeudi à 19 heures (heure du Pacifique), et LinkedIn en milieu de semaine à 9 heures du matin (heure du Pacifique). Vous devez identifier les habitudes de votre public, y compris les fuseaux horaires sur lesquels il se trouve et ses pratiques quotidiennes, afin de publier au moment où il est le plus susceptible de s’engager. Les médias sociaux évoluent sans cesse. Restez flexible et préparez-vous à ajuster votre stratégie en fonction des nouvelles tendances, des changements d’algorithme et autres événements. Vision globale des meilleurs moments pour publier sur les réseaux sociaux En règle générale, le moment... --- ### La mejor hora para publicar en TikTok: datos de 2024 para 6 industrias > La mejor hora para publicar en TikTok cambia según la industria y el día de la semana. Con estas recomendaciones, tus videos sí tendrán vistas. - Published: 2024-10-14 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/mejor-momento-para-publicar-en-tiktok/ - Categories: Estrategia - Tags: Análisis de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2771428 - Network: TikTok ¿Cuál es la mejor hora para publicar en TikTok? ¿Publicar en un momento determinado o un día específico de la semana hace que tu contenido llegue a más personas? ¿El cronograma de publicación perfecto ayudará con tus tasas de interacción? Hemos recopilado datos que responden a estas preguntas. Sigue leyendo para descubrir cuándo publicar en TikTok para asegurarte de que el algoritmo seleccione tu contenido y llegue a las personas adecuadas. Puntos clave Los mejores días y horas para publicar: Los momentos óptimos para publicar en TikTok suelen ser los martes, jueves y viernes entre las 6 a. m. y 10 a. m. , según el análisis de engagement en la plataforma. Entender a tu audiencia: Conocer los hábitos de tu público objetivo es clave para determinar el mejor momento para publicar. Esto implica analizar en qué zonas horarias se encuentran y sus momentos de mayor actividad. El algoritmo de TikTok favorece la consistencia: Publicar de manera regular y en los momentos de mayor actividad de tu audiencia aumenta la probabilidad de que tu contenido sea visible para más usuarios. Prueba y ajusta tu estrategia: Aunque hay horarios recomendados, es importante probar diferentes momentos de publicación y medir el rendimiento para optimizar tu estrategia de crecimiento en TikTok. Herramientas de análisis de TikTok: Utilizar las herramientas de análisis nativas de TikTok te permitirá identificar patrones de interacción y ajustar tus publicaciones para obtener el mayor impacto. ¿Existe la mejor hora para publicar en TikTok? Sí y no. TikTok hace un... --- ### How social listening increases customer advocacy: 6 examples > Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness. - Published: 2024-10-09 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/how-can-social-media-increase-customer-advocacy/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_3139063 The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Why? Consumers trust what other consumers say over a brand’s own marketing. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. With a social media listening strategy (and the right tools), brands can track and analyze these conversations. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more. The result? Creating products and a customer journey that consumers freely rave about. And that’s just the tip of the iceberg. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from... --- ### La mejor hora para publicar en redes sociales [TODAS LAS REDES] > ¿Cuál es la mejor hora para publicar en las redes sociales? Salvo excepciones, la opción ideal es hacerlo a primera hora entre semana. - Published: 2024-10-07 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/es/mejor-momento-para-publicar-en-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_3122092 ¿Cuándo es exactamente el mejor momento para publicar en redes sociales? Es una pregunta que los especialistas en marketing de redes sociales se han estado haciendo desde el inicio de los tiempos (bueno, al menos desde el inicio de Facebook), pero estamos aquí para ayudar. El equipo de Hootsuite analizó miles de publicaciones en redes sociales en TikTok, Facebook, Instagram, X (anteriormente conocido como Twitter) y LinkedIn para ver si ciertos días y horas generan universalmente más interacción que otros. Analizamos publicaciones en nuestros canales de redes sociales, usando una audiencia de aproximadamente 8 millones de seguidores, para determinar los mejores y peores momentos para publicar. Puntos claves Publicar en horas pico, como los miércoles a las 8 a. m. PST (hora estándar del Pacífico en EE. UU. ) , puede aumentar significativamente tu alcance. Cada plataforma tiene su propio horario óptimo, así que adapta tu planificación de acuerdo con esto. Cada plataforma social tiene sus propios periodos de máxima interacción, como la oleada de TikTok los jueves a las 7 p. m. PST o la actividad de LinkedIn a las 9 a. m. PST a mitad de semana. Conoce los hábitos de tu audiencia, incluidas sus zonas horarias y rutinas diarias, para publicar cuando sea más probable que interactúen. Las redes sociales cambian constantemente. Sé flexible y prepárate para ajustar tu estrategia en función de las nuevas tendencias, algoritmos y acontecimientos. Los mejores momentos para publicar en redes sociales Aquí hay un resumen rápido de lo que encontramos: Generalmente,... --- ### How to get verified on X (Twitter) in 2024 > Twitter's verification process looks a little different these days. Learn how to get verified on X (Twitter) in 2024 with our simple guide. - Published: 2024-10-07 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/get-verified-twitter-essential-guide/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_345084 - Network: Twitter It doesn’t take a lot to get an X (Twitter) verification in 2024. By Googling “how to get verified on X,” you’ve already done the hardest part. (Congrats! ) Once upon a time, getting a coveted blue checkmark on Twitter was a lot harder. But as of 2023, the legacy verification program is no more. Instead, you just need an X Premium account. That’s right: you no longer have to worry about impressing the verification team at Twitter HQ with your relevance and influence. Instead, you can achieve verified status on X with just $8 in your pocket and a helpful article that walks you through the steps. While we may not have any cash for you, we’re happy to help with that last part. One guide to Twitter verification, coming riiiiight up! What does Twitter verification mean? Today, being verified on X (formerly Twitter) means you have a blue checkmark next to your username on your Twitter profile. It indicates that you have an active subscription to X Premium (it’s $8 a month USD if you subscribe on the web, or $15 USD a month on mobile). To subscribe to X Premium, you need to meet some very basic eligibility requirements. Verified Twitter accounts must be complete, active and attached to a verified phone number. Verified users are also supposed to be “non-deceptive,” but in practice, fake accounts or peddlers of misinformation have been known to slip through the screening system. It's rare, but it does happen! X (formerly... --- ### The X (Twitter) algorithm explained: 2024 guide > If you want to boost engagement, drive traffic to your site and build brand awareness, you need to know how the Twitter algorithm works. - Published: 2024-10-07 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/twitter-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_345707 - Network: Twitter Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social media platform can agree on: the Twitter algorithm (or X algorithm, whatever! ) is a mighty powerful thing. That's because the X algorithm—a set of rules that controls who sees what content on the social platform—impacts what shows up in each user’s feed. If you’re ready to get this all-mighty recommendation engine working for you, you’ve come to the right place. Read on for everything you need to know about the Twitter algorithm in 2024. What is the Twitter algorithm? The Twitter feed algorithm—also known as the X algorithm—is a proprietary formula that determines what appears in your For You feed. When you log in to Twitter, there are two feeds to choose from: the Following tab and the For You tab. Following displays posts from all of your followed accounts in reverse-chronological order—whoever posted most recently will be featured at the top of the feed. The For You tab, on the other hand, compiles posts that X/Twitter thinks you’ll be interested in. Everyone’s For You tab is totally different: some posts might be from folks you already follow, but others might be from new accounts. It can include tweets posted that day alongside older tweets that have gotten a lot of attention. As X itself posted: “Twitter aims to deliver you the best of what’s happening in the world right now. This requires a... --- ### The 21 essential social media metrics you must track for success in 2024 > Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence. - Published: 2024-10-03 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/social-media-metrics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_342001 Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from. To help narrow down your social media reporting to the most important data, we’ve selected the top 21 social media metrics you need to track to understand your social success and where you can improve. Follow along to learn more about the key metrics you need to track for your business. Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting with your content. Monitoring these metrics not only boosts your reach but also signals to algorithms that your content is worth sharing, further expanding your audience. Metrics like follower count, demographics, and sentiment provide valuable insights into who your audience is and how they feel about your brand. Metrics related to conversions, such as conversion rate and click-through rate (CTR), highlight how effective your social media efforts are in driving desired actions, like sales or sign-ups. Tracking these metrics allows you to see the return on investment (ROI) from your social campaigns. What are social media metrics and why do they matter? Social media metrics are data points that measure how well your social media strategy is performing—and help... --- ### 18 Black Friday marketing ideas that will boost your sales > We've rounded up the top Black Friday marketing strategies to help you stand out from the crowd on Black Friday Cyber Monday weekend. - Published: 2024-10-03 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/black-friday-marketing/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_3115612 It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are expected to reach $1. 3 trillion (! ) in 2024, with Black Friday shopping alone accounting for almost $10 billion. Want a slice of the 3. 1416? Stew over these Black Friday marketing ideas, bake up an offer your audience can’t refuse, then sit back in your stretchy pants and click “Launch” on your most successful Black Friday marketing campaign ever. Black Friday marketing stats Everyone knows Black Friday = shopping. If you sell anything, here are 13 reasons why you need to get into the Black Friday campaign spirit: Black Friday sales were $9. 8 billion in the U. S. in 2023. Often considered part of Black Friday marketing campaigns, Cyber Monday 2023 sales in the U. S. were even bigger at $12. 4 billion. Source: Black Friday, Cyber Monday sales 2023, Emarketer Black Friday 2024 and total holiday season sales are expected to grow 4. 8% to $1. 353 trillion in the United States alone this year vs. 2023. Cyber Week (including Black Friday and Cyber Monday) ecommerce only sales were $298 billion globally in 2023, up 6% vs. 2022. Black Friday 2024 ecommerce sales are expected to rise 9. 5% compared to in-person sales at 3. 7%. Source: US Holiday Shopping 2024, Emarketer A record 200. 4 million people in the U. S. shopped during the five day Black... --- ### Comment avoir des abonnés sur TikTok : 21 stratégies éprouvées > Acheter des abonnés TikTok sur internet ? Mauvaise idée. Découvrez comment avoir des abonnés sur TikTok gratuitement et de façon honnête. - Published: 2024-10-03 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/fr/attirer-gratuitement-abonnes-tiktok/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2771474 - Network: TikTok En raison de l’efficacité de l’algorithme TikTok et des fils Pour Toi, avoir des abonnés sur TikTok peut se révéler plus difficile que sur d’autres plateformes. En théorie, les utilisateurs de TikTok peuvent faire défiler leur page Pour Toi à l’infini sans s’abonner à aucun compte. Heureusement, il est bel et bien possible de construire un large public et une présence en ligne sur cette plateforme. De nombreux créateurs de contenu et marques ont développé leur communauté sur TikTok. Nous avons d’ailleurs parlé à trois experts des réseaux sociaux travaillant chez Intel, Booking. com et Verizon qui y sont parvenus. Dans cet article, nous découvrirons leurs recettes du succès, leur méthode pour faire grandir leur public, leurs conseils stratégiques et bien plus encore ! Points clés Saisissez les tendances TikTok : Utilisez les sons et hashtags en vogue pour attirer plus de visibilité. Un must pour maximiser votre portée. Publiez fréquemment : Publier régulièrement aide à maintenir l'intérêt de vos abonnés actuels tout en attirant de nouveaux. Optimisez vos vidéos : Favorisez les vidéos courtes et engageantes, les plus susceptibles d'être recommandées par l'algorithme. Utilisez les hashtags ciblés : Les hashtags bien choisis boostent vos chances d’être découvert. Collaborez avec d'autres créateurs : Le co-marketing avec d'autres influenceurs élargit votre audience. Pourquoi la croissance d’abonnés sur TikTok est importante Pourquoi chercher à gagner des abonnés sur TikTok ? C’est un peu comme la différence entre un artiste qui a fait un seul tube et un chanteur aux multiples disques de platine qui... --- ### Cómo convertirte en Social Media Manager (¡plantilla gratuita para tu CV!) > Creación de contenidos, atención al cliente, ventas: un social media manager desempeña muchas tareas. ¿Tienes lo necesario para ser uno? - Published: 2024-10-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/social-media-manager-habilidades/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_354132 ¿Estás considerando convertirte en social media manager (SMM)? ¡No es mala idea! El comercio en redes sociales seguirá creciendo en los próximos años. En efecto, se estima que para 2026, será una industria de 2. 9 billones de dólares. Al día de hoy, más de 4. 75 mil millones de personas alrededor del mundo usan alguna red social. Para ser parte de toda esa acción, las empresas necesitan imaginar y crear contenidos hermosos y construir comunidades prósperas en torno a sus marcas. Pero no pueden hacerlo solas. ¡Y ahí es donde yace un mundo de oportunidades para los social media managers talentosos! Si te encanta usar tu creatividad y conectar con otras personas en línea, nos complace informarte que tus habilidades son altamente codiciadas. A continuación, te contamos cómo convertirte en social media manager. Sigue leyendo para tener una guía paso a paso y los mejores consejos de distintos expertos de la industria. Aprendizajes clave Los social media managers administran la presencia en línea de las marcas a través de tareas como la creación y planificación estratégica de contenidos, la gestión de la comunidad y la generación de informes.   Desempeñarse como social media manager no requiere una educación formal en marketing, pero es recomendable tener experiencia en varios ámbitos distintos y seguir un aprendizaje continuo. Algunas habilidades esenciales de los SMM son la creatividad, la capacidad de análisis, el don de gentes y la adaptabilidad a nuevas tendencias y herramientas.   El salario de un SMM varía según su... --- ### How to set a smart social media budget (and get it approved) > Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing. - Published: 2024-10-02 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/social-media-budget/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_339963 Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. Key Takeaways Your social media budget should include more than just ads. Remember to factor in content creation, tools, and even influencer partnerships to cover a well-rounded strategy. Stay flexible. Leave room in your budget to adapt to trends. Social media is fast-moving, and you’ll want the flexibility to pivot when necessary. Don’t forget about tools. Social media management and AI tools can help streamline your efforts and boost productivity. They’re an investment that pays off in efficiency, so make sure to budget for them. What is a social media budget? A social media budget is a document that specifies how much you plan to spend on social media over a specific time. It’s usually annual, but could also be broken down by month, by quarter, or even for a specific campaign. Budget information is typically presented in a simple spreadsheet, but it’s not uncommon to see social media budgets in project management tools. Whatever tool you use, make sure that the data is clearly... --- ### Die beste Zeit zum Posten in den sozialen Medien [ALLE NETZWERKE] > Wann ist die beste Zeit zum Posten in den sozialen Medien? Mit ein paar Ausnahmen ist der frühe Morgen an Wochentagen am geeignetsten. - Published: 2024-10-02 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/de/beste-zeit-zum-posten-in-den-sozialen-medien/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Planung - Tags: Deutsch - : pll_wpml_3122092 Wichtige Erkenntnisse Das Posten zu Spitzenzeiten, wie mittwochs um 8 Uhr, kann eure Reichweite erheblich steigern. Jede Plattform hat ihren eigenen Sweet Spot, also passt euer Timing entsprechend an. Macht euch bewusst, dass jede Social-Media-Plattform ihre eigenen Spitzenzeiten in puncto Engagement hat — wie der Zustrom auf TikTok donnerstags um 19 Uhr oder die Betriebsamkeit auf LinkedIn um 9 Uhr unter der Woche. Macht euch mit den Gewohnheiten eurer Zielgruppe vertraut, einschließlich der Zeitzonen, in denen sie zuhause ist, und ihrer täglichen Routine, um zu posten, wenn sie am ehesten aktiv ist. Soziale Medien verändern sich ständig. Seid flexibel und bereit, eure Strategie an neue Trends, Algorithmen und Ereignisse anzupassen. Spieglein, Spieglein an der Wand, wann ist der beste Zeitpunkt, um etwas in den sozialen Medien zu posten? Diese Frage stellen sich Social-Media-Marketer seit Anbeginn der Zeit — nun ja, zumindest seit dem Launch von Facebook — aber wir sind hier, um Abhilfe zu schaffen. Wie gut für euch, dass das Hootsuite-Team Tausende von Social-Media-Beiträgen auf TikTok, Facebook, Instagram, X (Twitter), LinkedIn, TikTok und anderen Plattformen analysiert hat, um herauszufinden, ob bestimmte Tage und Uhrzeiten allgemein mehr Social-Media-Engagement erhalten als andere. Hier kommen die besten (und schlechtesten) Posting-Zeiten. Die generell besten Zeiten zum Posten in den sozialen Medien Gilt Mittwoch 8 Uhr generell als bester Posting-Zeitpunkt in den sozialen Medien. Aber jedes Netzwerk hat seinen eigenen idealen Zeitpunkt. Die beste Zeit zum Posten auf Facebook ist samstags um 7 Uhr. Die beste Zeit zum Posten auf Instagram ist mittwochs von... --- ### 20 top Instagram Story apps for better engagement > Instagram Stories may disappear, but their impact can be lasting. Make sure yours are showstoppers with these 20 apps for Instagram Stories. - Published: 2024-10-02 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/instagram-story-apps/ - Categories: Strategy - Tags: Content creation, Social media tools - Tags: English - : pll_wpml_2224168 - Network: Instagram Looking for inspiration and easy ways to level up your Stories? Instagram Story apps may be the answer you’re looking for. While Instagram Stories content may be temporary, their impact isn’t. Stories offer social media marketers and brands a golden opportunity to reach and engage with Instagram’s 2 billion monthly active users. We’ve compiled a list of top 20 apps that will make designing, editing, and animating your Instagram Stories a breeze. And to make the most of these tools, we spoke to Halley Morlock, the Co-founder of Halehaven Media, and Celine Rosalina, Marketing Lead at Villa Ventures, for their top tips on creating engaging Instagram Stories. Key Takeaways Instagram Story apps help you create professional-looking content without needing a design degree. From customizable templates to fun stickers, these tools can transform your Stories into eye-catching visuals! Jump on viral sounds or templates to connect with your audience. Quick adoption can give your Stories a trendy edge and show you’re in the know. Apps like Hootsuite let you schedule your Stories and analyze their performance. Track replies and engagement to understand what resonates with your audience and optimize your strategy. What are Instagram Story apps? Instagram Story apps are software tools that allow you to create next-level content for Instagram Stories. These apps help marketers, brands, and content creators produce high-quality, professional-looking Stories with cohesive themes and styling, without hiring a designer. Instagram Story apps usually offer features like: Customizable templates - To quickly create designs Text tools - With... --- ### Schedule Instagram Stories like a pro: 4 simple steps for 2024 > If you're a busy social media pro, you've probably wondered if it's possible to schedule Instagram Stories. The answer is YES. - Published: 2024-10-02 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/schedule-instagram-stories/ - Categories: Strategy - Tags: Content creation, Social media scheduling - Tags: English - : pll_wpml_2223212 - Network: Instagram If you’re using Stories as part of your social media marketing mix, you’ve probably wondered: Can you schedule Instagram Stories in advance? Well, great news—the answer is yes! You can easily create, edit, and schedule your Stories ahead of time by using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the benefits of scheduling Instagram Stories rather than publishing them on the fly, like: Saving a ton of time by batching your work Building a consistent posting schedule Being more strategic with your Stories Though, if video is more your speed, this YouTube walks you through the exact process of how to schedule Instagram Stories, too: https://www. youtube. com/watch? v=1EzOZGh6z28 Can you schedule Instagram Stories in advance? Short answer? Yes! Long answer? You need a third-party tool to do so. Instagram hasn’t yet launched the ability to natively schedule Instagram Stories within the app—and it may never do so. But there are ways to schedule Instagram Stories ahead of time with tools like the Meta Business Suite or an external tool (like Hootsuite ). Throughout this article, we’ll walk you through both options so that you can start scheduling your Stories ahead of time via the method that works best for you and your team. Why should you schedule your Instagram Stories? Why bother scheduling rather than posting on the go? Well, luckily, it’s not an either/or situation. You can still post certain Stories in real-time, while deciding to schedule others ahead of... --- ### 18 astuces pour réussir sur YouTube > Envie de réussir sur YouTube ? Voici 18 astuces essentielles pour vous aider à développer votre chaîne, que vous soyez débutant ou expert. - Published: 2024-10-01 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/reussir-sur-youtube/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_344099 - Network: YouTube YouTube est le lieu de prédilection des marques et des créateurs de contenu en herbe, et ce pour deux raisons : la plateforme dispose d’une énorme audience potentielle et offre l’un des programmes de monétisation de contenu les plus rémunérateurs de tous les médias sociaux. Pour tirer parti de ces opportunités, lisez notre liste d’astuces pour réussir sur YouTube. Après tout, YouTube est le deuxième site web le plus visité au monde, et 83 % des adultes américains sont présents sur la plateforme. Les utilisateurs y diffusent chaque jour un milliard d’heures de contenu vidéo. Malgré cela, la plateforme est loin d’être saturée. En fait, il n’y a jamais eu de meilleur moment pour créer sa propre chaîne YouTube. Ces 18 astuces pour réussir sur YouTube destinées aux débutants, aux créateurs intermédiaires et aux experts vous aideront à obtenir des vues, à encourager les gens à s’abonner à votre chaîne et à la faire prospérer dès le premier jour. Passez directement à la section qui vous intéresse ou lisez notre liste depuis le début ! 8 astuces pour réussir sur YouTube (niveau débutant) Prêt à vous lancer ? Ces astuces pour réussir sur YouTube à destination des débutants vous permettront de lancer votre chaîne sur de bonnes bases. 1. Choisissez un bon nom de chaîne La première chose à faire est de choisir un nom pour votre chaîne YouTube. Quel nom représentera le mieux le type de contenu que vous envisagez de créer ? Le nom de chaîne YouTube parfait : Contient le nom de... --- ### Crecimiento en Instagram: 21 formas de conseguir más seguidores y alcance > Amplía el alcance de tu marca y consigue más seguidores con estas estrategias de crecimiento en Instagram probadas y comprobadas, hoy mismo. - Published: 2024-09-30 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/crecer-en-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2776334 - Network: Instagram Puntos clave Aprovecha al máximo tu bio: No subestimes el poder de una buena biografía. Usa palabras clave relevantes y una llamada a la acción (CTA) clara para atraer seguidores desde el principio. Publica en los momentos de más actividad: Utiliza análisis para identificar cuándo tu audiencia está más activa y programa tus publicaciones en esos momentos para maximizar el crecimiento en Instagram. Crea contenido interactivo: Preguntas, encuestas y desafíos son una excelente manera de generar interacción y aumentar el alcance. Reels = más visibilidad: Publicar Reels estratégicos es clave para mejorar tu engagement. Colabora con microinfluencers: Son auténticos, accesibles y ayudan a expandir tu audiencia de manera orgánica. Si obsesionarte con hacer crecer tu Instagram está mal, no queremos estar bien. Todos sabemos que el éxito en redes sociales puede tener muchas formas; la interacción es lo más importante, el verdadero premio son los amigos que hacemos en el camino, bla, bla, bla. Pero, la verdad es que tener una gran audiencia de seguidores leales marca la diferencia cuando se trata de tu estrategia de marketing en Instagram. Y por eso, hemos compilado una lista de las mejores formas de atraer a personas reales, mantener los seguidores que tienes, abrirte camino hacia el crecimiento orgánico de Instagram y aumentar la conciencia de tu marca al mismo tiempo. Para estrategias probadas y comprobadas, contactamos con la experta de la industria Lauchland Lee, Social media manager de TurfLiving (un estudio de fitness, espacio comercial y cafetería, todo en uno) para que... --- ### 32 Instagram features marketers need to know in 2024 > Here are all of the latest Instagram features you need to know to build a successful presence on the platform. - Published: 2024-09-27 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/instagram-features/ - Categories: Strategy - Tags: English - : pll_wpml_3127273 - Network: Instagram Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also: edit videos, buy your mom’s birthday present, start an annoying groupchat, see all of the posts you’ve liked (ever), video call your coworker, and start a flame war via quiz stickers. Here are the Instagram features that every marketer should know, including new updates and hidden features. Take notes! (Just kidding, bookmarking the page is good enough for us). New Instagram features Music on carousels You know how you can add music to your reels? You can now add tunes to your carousel posts too! Get groovy. Source: Instagram Music on your Instagram profile Want to relive the Myspace days? You can now add a personal soundtrack to your profile. Just tap 'Edit Profile,' hit 'Add Music,' and search for your favorite song. Pick your 30-second jam, tap 'Done,' and you're good to go! Comment section polls Instagram comments have largely been left alone by the scientists who come up with new features... but no longer! Now, you can poll your audience within the comments section on your posts. Source: checkthetag on Instagram For now, they're only available on mobile, but we'll keep fingers crossed for polls in the desktop version of Instagram. Will this be a way to solve comment section arguments? Map search Instagram’s long had location capabilities,... --- ### Social media for banks: 9 tips to boost trust + engagement > Managing a bank's social media means balancing compliance regulations with effective social media marketing. - Published: 2024-09-26 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-for-banks/ - Categories: Strategy - Tags: Financial services, Social media strategy - Tags: English - : pll_wpml_3122419 If you’re looking to bank social media tips, you’re in the right place. As a marketer in financial services, navigating bank and credit union social media accounts can be tricky. Balancing compliance regulations with creative content marketing is no small feat. And everything gets even trickier when you’re managing multiple social media channels. Fortunately, we’ve got some helpful tips to make your job easier. Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work best on Twitter, these nine tips will help you get started. Why should banks be on social media? Why do banks need to be on social media? What can social media for banks do for you? Why should you bother with a bank marketing strategy? These are questions with a million answers, but we’ll start with a few. Social media is among the most used resources for gathering financial information in certain generations According to the FINRA Foundation, 48% of Gen Z and 42% of millennials report using social media to gather investing and financial information. Source: FINRA Foundation While it isn’t the most trusted resource (that one belongs to parents and family), many people turn to social media to discover educational content. Gen Z uses social media as a way to get financial advice Generation Z is five times more likely to get financial advice on social media than people 41 and over. Gen Z’s affinity for finfluencers isn’t... --- ### 18 YouTube-Tipps damit euer Kanal wächst > Ihr wollt euren YouTube-Kanal ausbauen? Hier kommen die 18 besten YouTube-Tipps für Anfänger, Fortgeschrittene und Experten. - Published: 2024-09-26 - Modified: 2025-03-24 - URL: https://blog.hootsuite.com/de/besten-youtube-tipps/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_344099 - Network: YouTube YouTube ist sowohl für Marken wie für aufstrebende Content-Creators aus zwei Gründen der ideale Ort: Ein riesiges potenzielles Publikum und eines der lohnendsten Programme zur Monetarisierung von Content unter allen sozialen Plattformen. Wenn ihr dieses Potenzial nutzen wollt, braucht ihr unsere Liste mit den besten YouTube-Tipps. Immerhin ist YouTube die am zweithäufigsten besuchte Website der Welt, und 83 % der Erwachsenen in den USA sind auf der Plattform unterwegs. Auch in Deutschland gehört YouTube zu den beliebtesten Social-Media-Netzwerken: laut Statista nutzen 85,1 % der Menschen hierzulande die Plattform. Die Nutzer streamen weltweit jeden Tag eine Milliarde Stunden an Videoinhalten. Aber die Plattform ist noch lange nicht übersättigt. Tatsächlich gab es noch nie einen besseren Zeitpunkt, um einen YouTube-Kanal zu starten. Diese 18 YouTube-Tipps für Anfänger, Fortgeschrittene und Experten verhelfen euch zu mehr Views, motivieren die Leute, euren Kanal zu abonnieren, und sorgen dafür, dass ihr vom ersten Tag an und darüber hinaus wachst. Springt direkt zum für euch wichtigsten Abschnitt oder startet von Anfang an! 8 YouTube-Tipps für Anfänger Bereit, loszulegen? Diese YouTube-Tipps für Anfänger sorgen dafür, dass ihr euren Kanal von Anfang auf die richtige Spur setzt und auf Wachstum und Erfolg ausrichtet. 1. Wählt den geeigneten Channel-Namen Zuerst müsst ihr euren YouTube-Kanal benennen. Wie lässt sich die Art der Inhalte, die ihr erstellen wollt, am besten verdeutlichen? Der perfekte YouTube-Kanalname: enthält euren Firmen- oder persönlichen Namen beinhaltet ein Wort oder eine Phrase zur Kategorisierung eures Angebots ist kurz und lässt sich einfach aussprechen Hier drei Beispiele für Kanalnamen:... --- ### Cómo conseguir seguidores en TikTok: 21 consejos probados > No te dejes engañar por sitios que venden seguidores "reales" de TikTok. Aprende a conseguir seguidores en TikTok gratis, de forma honesta. - Published: 2024-09-25 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/es/como-conseguir-seguidores-en-tiktok-gratis/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Participación en redes sociales - Tags: Español - : pll_wpml_2771474 - Network: TikTok Debido a la eficacia del algoritmo de TikTok y la página Para ti, conseguir seguidores en TikTok puede ser más complicado que en otras plataformas. Técnicamente, los usuarios de TikTok pueden disfrutar de un desplazamiento sin fin sin seguir una sola cuenta. Por suerte, todavía puedes crear una gran audiencia y presencia online en la plataforma. Muchos creadores y marcas han creado comunidades en TikTok. De hecho, hablamos con tres expertos en redes sociales (de Intel, Booking. com y Verizon) que hicieron precisamente eso. En esta publicación, profundizamos en sus claves para el éxito, cómo han hecho crecer su audiencia, consejos de estrategia y mucho más. Por qué es importante aumentar la cantidad de seguidores en TikTok Aumentar la cantidad de seguidores en TikTok es la diferencia entre ser un artista con un solo éxito y un artista multiplatino que puede hacer giras con entradas agotadas. Claro, puedes publicar un video viral y ganar conciencia de marca, pero la atención de esos espectadores es fugaz y su reconocimiento desaparece con el siguiente deslizamiento hacia arriba. Invertir en esfuerzos para aumentar la cantidad de seguidores en TikTok te dará resultados a largo plazo en forma de: Alcance y conciencia de marca: Una vez que un usuario te sigue, TikTok le mostrará más videos tuyos (incluso en sus páginas Para ti). Tener más seguidores aumentará naturalmente tus vistas y la conciencia de marca. Oportunidades de monetización: Aumentar la cantidad de seguidores puede abrir muchas puertas a la monetización. Los creadores pueden cobrar... --- ### Les meilleurs hashtags TikTok pour booster votre activité > Prêt à faire décoller votre nombre d’abonnés ? Apprenez à maîtriser les hashtags TikTok pour booster vos vues et toucher les bonnes personnes. - Published: 2024-09-24 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/fr/meilleurs-hashtags-tiktok/ - Categories: Stratégie - Tags: Calculatrice, Vidéo sociale - Tags: Français - : pll_wpml_2771931 - Network: TikTok Créer du contenu de qualité pour TikTok est une chose, donner envie aux gens de le regarder en est une autre. Toutefois, si vous exploitez le pouvoir des hashtags TikTok, vous serez à même de conquérir la TikTokosphere (une nouvelle expression cool qui ne prend pas aussi vite que je le voudrais). Découvrez comment maîtriser l’art des hashtags TikTok pour que votre stratégie marketing sur TikTok fasse sensation sur le réseau social le plus tendance du moment. Points clés Mixez hashtags tendance et ciblés : Boostez votre visibilité en combinant hashtags populaires et spécifiques à votre niche pour toucher un public large et pertinent. Surveillez vos concurrents : Inspirez-vous des hashtags performants utilisés dans votre secteur pour affiner vos choix et éviter les erreurs. Créez un hashtag de marque unique : Encouragez votre audience à interagir avec un hashtag personnalisé pour renforcer la notoriété. Utilisez les commentaires intelligemment : Ajoutez des hashtags dans les commentaires pour maximiser l'engagement. Explorez les tendances via la barre de recherche : Identifiez les hashtags en vogue et adaptez-les à votre contenu pour augmenter votre portée. En quoi consistent les hashtags TikTok et comment en créer un ? Les hashtags TikTok sont des mots-clés qui démarrent par le symbole #. Ils permettent à n’importe quel utilisateur de découvrir vos publications. Grâce aux hashtags TikTok, touchez un public plus vaste, participez aux tendances, augmentez la visibilité de votre profil et améliorez l’engagement des utilisateurs. Vous souhaitez créer votre propre hashtag sur TikTok ? Tapez la combinaison parfaite... --- ### How to create a social media portfolio: Tips + free template > Learn how to create an impressive social media portfolio with our easy tips and free template. Stand out and show off your expertise, today! - Published: 2024-09-24 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/social-media-portfolio/ - Categories: Strategy - Tags: Content creators, Social media strategy, Template - Tags: English - : pll_wpml_3126517 A social media portfolio is, first and foremost, an opportunity to brag to potential future employers about your experience. Managers hiring people to run their social media want to know about all the successful campaigns, rockstar analytics results, and stunning design work you’ve accomplished—so why not show them? Read on to learn all the best components for making a portfolio that pops (and helps you get your next job), a free social media template, and examples to inspire you. Plus, we turned to Rebekah Ho, Canada Wide Media’s Digital Marketing Manager, for expert insight. With her breadth of experience working for graphic design firm Glasfurd & Walker and media company Hypebae, Ho shares her top tips for turning out a social media portfolio that sets you apart from the competition. Key Takeaways Think of a social media portfolio as your personal highlight reel! It’s a collection of your best work that showcases your skills, creativity, and successful campaigns you’ve run. In a competitive job market, a stellar portfolio can be your secret weapon. It helps you grab attention and makes you memorable to hiring managers who might be sifting through tons of applications. Creating your portfolio is a great way to reflect on your growth and achievements. It’s not just about landing a job—it’s a great way to see what you’ve accomplished and identify areas to improve. What is a social media portfolio? A social media portfolio is a collection of past work that showcases a social media manager’s experience... --- ### How to use ChatGPT for social media: Expert tips + 75 prompts > Save time, get strategy advice, and never worry about finding the perfect caption. Here's how to get started with ChatGPT for social media. - Published: 2024-09-24 - Modified: 2024-10-25 - URL: https://blog.hootsuite.com/chatgpt-social-media/ - Categories: Strategy - Tags: AI, Social media strategy, Social media tools - Tags: English - : pll_wpml_3126039 The bots are popping off. Artificial intelligence technology is revolutionizing every industry, and digital marketing is no exception. AI tools like ChatGPT are an asset for modern social media managers. Learning how to leverage ChatGPT—and recognizing the technology’s strengths and weaknesses—is a great way to help you work more efficiently while still producing content that is creative, personal, and authentic. In fact, according to a Hootsuite LinkedIn survey of social media managers, 46% of respondents use ChatGPT for ideation, 39% use it for copywriting, while 4% use it for planning monthly content calendars. For the best industry advice, we asked Paige Schmidt, Hootsuite’s Social Engagement Coordinator, how AI tech can best be used for social media marketing. Key Takeaways AI tools like ChatGPT are game-changers for content ideation. Just share some details about your brand, and watch it generate fresh, creative ideas to kickstart your posts. The more specific you are with your prompts, the better your results will be. Treat your interaction with AI like a conversation—refine your requests to get exactly what you need. While AI can produce solid drafts, always add your personal touch. Edit for brand voice and fact-check everything. Struggling with captions? Tools like OwlyWriter can whip up options for you. It’s like having your very own brainstorming buddy. What is ChatGPT? ChatGPT is an AI chatbot. It uses a dialogue format (meaning the user interaction is conversational) and can produce human-like responses to questions and requests. OpenAI created the tool and first launched it... --- ### How to work with Instagram influencers, plus the top 20 this year > What makes someone a top influencer? We've done the research to highlight the top 20 social-first influencers on Instagram. - Published: 2024-09-24 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/top-influencers/ - Categories: Strategy - Tags: Content creators - Tags: English - : pll_wpml_3120754 Ready to get influenced? Researching the world’s top Instagram influencers—and studying their strategies, style, and success—is one of the best ways to level up your own brand’s social media. Keep reading for top-ranking influencers, what makes them great, plus, some influencer marketing advice from Hootsuite’s very own Social Marketing Specialist, Eileen Kwok. Key Takeaways An Instagram influencer is someone who has a dedicated following and can sway their audience's opinions—think of them as the trendsetters of social media. Influencers come in all sizes! From nano (under 10k followers) to mega (over 1 million), there’s someone for every niche. Just be sure to choose wisely based on your goals. Authenticity, connection, and clear values are what set top influencers apart. Followers want to relate to someone genuine, not just another sales pitch. When partnering with influencers, do your research! Make sure their vibe matches your brand, and always prioritize building genuine relationships for long-term success. What is an Instagram influencer? An Instagram influencer is a social media creator with an engaged following and meaningful impact on their audience—in other words, a person who has influence. Influencers on Instagram may share recommendations for products or services to buy, and are often hired by brands to promote their business. Some influencers use Instagram as a side hustle to make extra cash, but if their Instagram account grows enough, they may turn influencing into a full-time job. Types of Instagram influencers There’s an instagram influencer for every niche and industry, but most social media... --- ### TikTok analytics 2024: The ultimate guide for marketers > If your brand is new to TikTok, analytics can simplify your content strategy by revealing what your audience likes best. - Published: 2024-09-24 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/tiktok-analytics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy, Template - Tags: English - : pll_wpml_2226510 - Network: TikTok For businesses and marketers who want to tap into TikTok’s massive audience, it’s essential to understand TikTok analytics. From tracking engagement rates to identifying the best times to post, analytics can provide the insights you need to fine-tune your strategy and maximize your reach. In this article, we’ll guide you through the essentials of TikTok analytics. You’ll learn how to access and interpret your data, key metrics to watch, and the best TikTok analytics tools. Plus, we tapped Social Intelligence Consultant Ben Ellis for some nuggets of knowledge to help you achieve your business goals on the platform. Whether you’re just starting or looking to optimize your existing TikTok presence, we’ve got you covered. Though, if video is more your speed, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are your go-to tools for tracking how well your content is performing. They offer a clear view of which posts are gaining the most traction. More importantly, they help shape your TikTok marketing strategy by revealing what truly resonates with your audience. By consistently monitoring your TikTok metrics, you’ll be able to grow your account with purpose and precision—no more leaving your success to chance. Why do TikTok analytics matter? Improve performance TikTok analytics tools allow marketers to track metrics like views, likes, favorites, and comments. By looking at these metrics, you can see what’s working and what’s not with your posts and campaigns. We’re big fans of experimentation and believe you should constantly test new... --- ### 10 consejos para crear el perfil perfecto en redes sociales > Tu perfil en redes sociales es como tu tarjeta de presentación digital. Debes decir quién eres, qué haces y todo sobre ti. - Published: 2024-09-23 - Modified: 2024-09-24 - URL: https://blog.hootsuite.com/es/crear-perfil-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_337687 - Network: Facebook, Instagram, LinkedIn, Twitter Dicen que nunca tienes una segunda oportunidad para causar una primera impresión. Por eso, crear el perfil perfecto en redes sociales para tu marca no es opcional, es crucial. Pero un buen perfil en redes sociales va más allá de una primera impresión. También puede reforzar tu marca ante los clientes existentes y atraer a nuevos clientes al ofrecer una versión concisa de la historia de tu marca. (Así que tal vez lo de la “primera impresión” no haya sido una buena primera impresión para este artículo. ¡Ups! ) Es fácil dar por hecho tu perfil en redes sociales o pensar que tus publicaciones hablarán por sí solas. Pero crear un perfil social sólido aumentará tu interacción, fortalecerá tu marca y mantendrá la coherencia de tu mensaje. Para simplificarlo: sí, tus perfiles en redes sociales importan. Y es probable que haya algunas cosas que hayas estado haciendo mal. Afortunadamente, nuestra guía sobre cómo crear un perfil en redes sociales puede ayudarte. ¡Hasta incluimos algunos de nuestros ejemplos favoritos de perfiles sociales para inspirarte! Puntos clave Imagen de perfil consistente y optimizada: Asegúrate de que tu imagen de perfil esté perfecta par cada plataforma, creando un reconocimiento instantáneo de tu marca. Convierte visitantes con enlaces estratégicos: Los enlaces en tu biografía son tu puerta de entrada a conversiones. Úsalos para guiar a los usuarios hacia acciones clave. Biografía enfocada en SEO: Atrae tráfico con palabras clave relevantes mientras mantienes un tono fresco y auténtico. Destaca tu mejor contenido: Fija publicaciones que... --- ### How to create a social media report [free template included] > A comprehensive social media report proves the value of your social marketing plan. It shows what you've accomplished, backed up by data. - Published: 2024-09-20 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-report/ - Categories: Strategy - Tags: Social media analytics, Social media strategy, Template - Tags: English - : pll_wpml_2222747 We’ll say it: if you’re not creating social media reports to track your progress and analyze your performance, you’re wasting your time. Collecting and analyzing data about your top-performing posts, your audience, and, yeah, even your humiliating flops, is the secret to improving your social media performance. Without this vital information, it’s almost impossible to grow your following or achieve your social media goals. Plus, social media reports are pretty much the only way to demonstrate the value of your social media marketing efforts to your team and your boss. But here’s our little secret: social media reporting doesn’t have to be hard. Keep reading for tips, tricks, and a free social media report template to help you prove your worth and set your social strategy on track for success! What is a social media report? A social media report is a document with an in-depth analysis of your social media performance over a specific period. Social media reports help you track your key performance indicators (KPIs), measure the success of your social media campaigns, and identify opportunities for optimization. For instance, a report on your brand’s Instagram account might reveal that your followers comment more on videos than they do on photos. You might learn that your Instagram Reels are achieving a wider reach than your Instagram Carousel posts. In other words, each data point will help you and your team identify patterns. And with these patterns, you’ll be better equipped to serve your audience more of what they... --- ### Social media search engines: What they are & why they matter > Don't just let the algorithm decide if your audience sees your content. Here's how to get smarter about social media search. - Published: 2024-09-19 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/social-media-search/ - Categories: Strategy - Tags: Social listening, Social media strategy, Social SEO - Tags: English - : pll_wpml_3118422 Social media. Search engines. There was a time when these were two different things. But the lines are blurring between these types of online tools and the ways people use them to find information and content. The top reason people use social platforms is still to be entertained. But they are also actively using social networks to search for specific information. Social media search engines are the search tools of the future. In fact, for many social users, they’re the search tools of the present. Brands need to understand how to optimize their social media profiles and content to appear in those popular searches. Key Takeaways Social media search refers to actively searching for information on social platforms like TikTok, Instagram, and LinkedIn. Social SEO helps brands improve their visibility when users search for relevant content or brand names on social platforms. Optimize your content for social search by using relevant keywords in your profile and posts, tagging locations, and adding alt text to make your content more discoverable. Social monitoring and competitor analysis tools can offer insights into audience preferences and trends, boosting a brand’s reach and engagement. What is social media search? Social media search is the act of actively looking anything up on social platforms by typing a query into a search box. This is a more active method of seeking out content than simply letting the algorithms deliver what they think you want to see. More than that, it’s a new way of thinking about navigating... --- ### 8 time-saving social media automation tools > Social media automation uses tools or software to manage repetitive tasks, like posting content or producing reports, without manual labor. - Published: 2024-09-18 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/social-media-automation/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_64911 If you're like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn't be reading this blog in the first place. ) That's why you're going to love social media automation tools. Social media automation tools allow you to automate boring, time-consuming tasks so you can get back to the fun stuff, like creating stunning content. In this blog, you'll learn how to automate tasks on social media with tools that help you improve response time, reduce the time spent on repetitive tasks, and give you the insights you need to create more engaging content. What is social media automation? Social media automation is the practice of using tools or software to manage repetitive marketing tasks on social media platforms. This includes posting content, replying to FAQs, tracking results, and building reports in less time, with less effort. What can you automate in social media marketing? You can automate many (but not all! ) tedious social media marketing tasks. Here are just a few ways that automation tools can make your job easier. Content creation. Generative AI tools can help you automate text-based content, visuals, and videos—just be sure to review and edit all AI-generated results. Social media posting. Automated social media posting saves time and increases efficiency without reducing content quality. Once your content is locked and loaded, you can use a social media automation tool to schedule the appropriate pieces and post times on each network. Social customer service. You don't... --- ### The only TikTok advertising guide you’ll ever need > TikTok advertising helps brands reach younger, content-hungry demographics. Follow these tips to start creating your own winning TikTok ads. - Published: 2024-09-18 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/tiktok-advertising/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_2225735 - Network: TikTok Are TikTok ads still worth it? The short answer is yes. The long answer (and argument for TikTok advertising) is below. TikTok ads have the potential to reach any of its 1. 92 billion users (projected to increase to 2 billion by the end of 2024). Worldwide, people love TikTok with abandon; it’s currently the most downloaded app in more than 40 countries and is offered in 150+ markets and 35+ languages. Those huge numbers make TikTok advertising a pretty lucrative bet. And as if popularity wasn’t enough, TikTok is also spreading joy. 90% of users report that the app makes them happy. Aww. That’s good news for advertisers, who might have an easier time selling to a happy audience. (Psst: Here are more TikTok stats useful for marketers. ) The takeaway? TikTok advertising can be a great way to invest in your business. In this article, we’ll cover how TikTok ads work, plus ad types, specs, and best practices. Here’s how to make sure your ads are reaching their maximum potential. What are TikTok ads? TikTok ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience. Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service. When it comes to TikTok ads, there are three levels of organization: TikTok Ad: A single advertisement (usually in the form of a video that promotes... --- ### Los mejores hashtags de TikTok para crecer tu negocio > ¿Quieres aumentar tus seguidores rápidamente? Domina los hashtags de TikTok para maximizar las vistas y conectar con las personas adecuadas. - Published: 2024-09-18 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/es/hashtags-de-tiktok/ - Categories: Estrategia - Tags: Creación de contenido, Video social - Tags: Español - : pll_wpml_2771931 - Network: TikTok Crear contenido genial para TikTok es una cosa; lograr que la gente VEA ese contenido es otra muy distinta. Pero si explotas el poder de los hashtags de TikTok, conseguirás conquistar la “tiktoksfera” (Qué buen término, ¿no? ¡Debería ser un hashtag exitoso! ) A continuación te contamos cómo dominar el arte de los hashtags de TikTok para garantizar que tu estrategia de marketing en TikTok se traduzca en contenidos que causen sensación en la red social más popular del momento.   Puntos clave Combina hashtags populares y específicos para atraer tanto a un público amplio como a uno más segmentado. Observa a tus competidores para inspirarte y descubrir nuevas estrategias o errores a evitar. Crea hashtags propios de marca para generar una comunidad activa alrededor de tu contenido. Aprovecha los comentarios para añadir más hashtags sin saturar la descripción principal. ¿Qué son los hashtags de TikTok y cómo puedes crear uno? Los hashtags de TikTok son palabras clave que van precedidas por el signo de número (#) y ayudan a que todo tipo de usuarios puedan descubrir tus publicaciones. Al agregar hashtags en TikTok, facilitas que tus publicaciones puedan llegar a una audiencia más amplia, te unes a tendencias, aumentas la visibilidad de tu perfil y mejoras las interacciones con otros usuarios. ¿Quieres crear tu propio hashtag en TikTok? Simplemente teclea la combinación perfecta de palabras y/o números en tu descripción, publica tu video y habrás creado un hashtag de TikTok; ¡casi como magia! Algo que incorpore el nombre de... --- ### What to post on LinkedIn when you’re fresh out of ideas > Stop worrying about what to post on LinkedIn! These expert-curated LinkedIn post examples and ideas will help you stand out and be seen. - Published: 2024-09-18 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/what-to-post-on-linkedin/ - Categories: Strategy - Tags: English - : pll_wpml_3127468 Can't figure out what to post on LinkedIn? The platform has long been a great space to connect with potential employers, customers, and colleagues in your field. But LinkedIn’s value goes beyond networking. LinkedIn has become a powerful publishing platform in the last few years. Unlike most social networks, it allows long-form content, including articles, documents, and newsletters. That flexibility has fueled the rise of LinkedIn influencers and creators working hard to attract followers rather than just one-to-one connections. Whether you’re using LinkedIn for business or building your own brand as a content creator and authoritative voice, posting consistently—and strategically—is crucial. So, if you're stuck on what content to post on LinkedIn, we've got you covered with 22 LinkedIn post ideas and examples to spark some inspiration. Plus, we tapped Hootsuite’s social team and spoke with a few LinkedIn experts to learn how to build an engaging LinkedIn content strategy in no time. Key Takeaways Celebrate your team. Shine a spotlight on your colleagues’ achievements and milestones. It boosts morale, shows your company’s culture, and can turn your team into brand advocates! Show empathy. Open up about the ups and downs of your work life. It’s okay to vent a little—just keep it real and relatable to build connections and show you understand your peers' struggles. Mix in some fun. Lighten the mood with posts about your hobbies or fun interests. Your followers will appreciate a break from all the serious content and remember the good vibes you shared. What... --- ### 43 smart ways to promote your YouTube channel > We’ve rounded up the most effective ways to promote your YouTube channel to increase your views and improve the ROI of your YouTube strategy. - Published: 2024-09-18 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/how-to-promote-your-youtube-channel/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_340445 - Network: YouTube While short-form video platforms like TikTok and Reels have made a huge impact on social media in recent years, one video-sharing platform still rules all: YouTube. It’s the most popular social media site in the US and the second most visited site on the web, with more than 2. 1 billion users worldwide. To harness the platform’s potential, you must learn how to promote your YouTube channel. Here are some of our favorite tricks for optimizing your YouTube content to help new users find your channel, both on the platform and on other social channels. Each of these tips is simple, effective, and, better yet, 100% free. Key Takeaways Engage and interact: Don’t just post videos—build a community. Respond to comments, run Q&As, and engage with your audience to keep them coming back. Title power: Craft catchy, concise video titles. Keep them under 60 characters, place your main keywords at the start, and avoid clickbait. A compelling title can be the difference between a click and a scroll. Promote everywhere: Use all your platforms to cross-promote. Share video snippets on Instagram and Facebook, add your channel link in bios and email signatures — more touchpoints means more chances to draw in new viewers. 29 ways to promote your channel on YouTube 1. Choose search-friendly keywords A great YouTube channel starts with great SEO. And great YouTube SEO starts with understanding what users are searching for. Optimizing your channel and videos with keywords that people are searching for not only helps... --- ### A very easy guide to the new Hootsuite Salesforce integration > Here’s how to use the Hootsuite Salesforce integration to make your team's jobs easier — and keep your customers happy. - Published: 2024-09-17 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/hootsuite-salesforce-integration/ - Categories: Strategy - Tags: Customer service, Social media strategy, Social media tools - Tags: English - : pll_wpml_3138090 - Network: Hootsuite In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (! ) messages are exchanged between people and brands on Facebook Messenger alone.   But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.   Bringing social media and customer support closer together should be top of mind if you don’t want to miss out on important conversations — and opportunities to keep your customers engaged and happy on their preferred communication channels. With Hootsuite’s Salesforce integration, you can do just that. Keep reading for a simple guide on how it works, how it can help your team and customers, and how you can get started. Why should you connect your social media with Salesforce? Numbers don’t lie: 62% of customers say switching between service channels is a hassle. (And I wholeheartedly agree with them! ) Instead of instructing customers to submit their questions through a dedicated channel, you can meet them where they are by consolidating support channels on your end.   By bringing your social media messages into Salesforce, you give your customers the freedom to reach you where they’re most comfortable — and your team a single, organized system to handle everything.   But the benefits don’t end there. Below you can dive into ways that a Salesforce social media integration helps your customers, and social and... --- ### The 10 best AI copywriting tools (free and paid!) in 2024 > Ready or not, they’re here. AI copywriting tools can be your new best friend — if you know how to use them. - Published: 2024-09-13 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/ai-copywriting/ - Categories: Strategy - Tags: AI, Content creation - Tags: English - : pll_wpml_3121971 If it seems like AI copywriting is everywhere these days, that’s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest order. Like it or not, using AI to create content can save you a ton of time and money. Two things we all love, right? If you’re worried that AI copywriting tools are coming for your gig, let us put your mind at ease: These tools are only as powerful as the person using them. Besides knowing how to leverage AI to write content, you need to know when to use AI copywriting to maximize its usefulness and when your smart and creative brain is the better tool for the job. Keep reading to learn the right time to use AI copywriting tools in your work and to discover 10 AI tools for copywriters that will save time and supercharge your marketing efforts (without making you redundant). What are AI copywriting tools? AI copywriting tools are artificial intelligence tools that can automatically generate content for blog posts, social media, emails, scripts, and much more. These tools use natural language processing software and machine learning capabilities to create content that is meant to sound human-written. Working with these tools is actually pretty simple. Just enter a writing topic or ask a question (also known as a prompt). The tool will use the data it knows to put together a string of... --- ### How to use LinkedIn analytics in 2024: A marketer’s playbook > Learn how to track, measure, and optimize LinkedIn data using LinkedIn analytics. Plus, we’ll show you a few extra tools to up your game. - Published: 2024-09-13 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/linkedin-analytics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_345104 - Network: LinkedIn Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. In this guide, we’ll cover how to access LinkedIn analytics, important LinkedIn metrics to focus on, and how to interpret the data. Plus, we tapped two social media experts for insider tips on how to take your marketing efforts to the next level. Key Takeaways LinkedIn analytics provide detailed data on profile visitors, content performance, and audience demographics. You can use these insights to tailor your content strategy and improve engagement on the platform. Use analytics to benchmark against competitors by comparing your performance. That way, you can adjust your strategy and identify opportunities for growth. Tools like Hootsuite Analytics can save time and provide deeper insights into your LinkedIn performance across multiple accounts. What is LinkedIn analytics? LinkedIn analytics is the data and statistics behind your LinkedIn activity. It provides valuable insight into who your audience is, how they’re interacting with your content, and the overall effectiveness of your social media strategy on the platform. For example, you can use LinkedIn analytics to see how many people have viewed your profile, how well your organic and sponsored content was received, how many likes your last carousel post got, or the number of clicks your company page received in the past month. Psstt: You can even get super... --- ### Facebook analytics: A guide for better results (without math) > Learn how Facebook analytics can help you track performance, identify top content, and connect more with your audience. - Published: 2024-09-13 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/facebook-analytics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_340061 - Network: Facebook Facebook analytics are like a crystal ball for your business. They provide valuable insights into how your page is performing, what content resonates with your audience, and how you can improve engagement. And the key to harnessing these analytics is choosing the right Facebook analytics tool to measure your success. While Facebook’s native analytics tools offer plenty of insights for brands and businesses, there are also tons of smart, user-friendly tools to help you tap into your Facebook page’s performance, too. We spoke to Kristen Jefferson, Senior Social Media Manager at luxury sleep company Saatva, about how to leverage these tools and her top tips for fine-tuning your approach to analytics and getting the best possible results! Key Takeaways Facebook analytics provide crucial data on your page's performance, content, and audience behavior. By analyzing these metrics, you gain insights into how well your content is resonating with your community. Regularly review metrics like reach, engagement, and follower growth to gauge page performance and adjust your strategy. Advanced tools like Hootsuite Analytics and Meta Business Suite offer in-depth insights and reporting features. They simplify data, track cross-channel performance, and provide recommendations for optimal posting times. What is Facebook analytics? Facebook analytics is the data and tools you need to track your page and content performance and understand your audience. You can use data from your Facebook page to provide valuable insights into the behavior of your followers, content engagement, and overall page growth. Reviewing your Facebook analytics regularly is crucial in... --- ### Reach vs. impressions: What’s more important to track? > Learn the difference between reach and impressions, which to focus on, and how to track them across platforms. - Published: 2024-09-12 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/reach-vs-impressions/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_355013 Key Takeaways Reach tells you how many unique users saw your content, while impressions count the total number of views — including multiple views from the same people. Knowing both helps you track visibility and engagement. Reach and impressions mean different things across platforms. For example, Instagram tracks unique accounts reached, while TikTok calls impressions "Total Video Views. " It’s all about context! Whether through in-app tools or advanced platforms like Hootsuite, tracking reach and impressions across networks helps you fine-tune your social media marketing strategy and understand what resonates with your audience. Using benchmarks helps you understand how your performance compares to others in your industry. All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Today, we’re giving you answers about what reach and impressions are, why they matter, and how they’re different. What’s the difference between reach and impressions on social media? Reach and impressions both reveal how much your social media content is being seen. The difference between them is subtle, but important — and not every platform defines them in exactly the same way. Reach measures how many users saw your content Impressions measure how many times your content was viewed... --- ### 7 Instagram-Planungs-Tools, um organisiert zu bleiben (und die Ruhe zu bewahren) > Von der Planung von Posts bis zum Tracking der Analytics — alles unter Kontrolle mit den besten Instagram-Planungs-Tools für 2024. - Published: 2024-09-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-planungs-tools/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_3135546 - Network: Instagram Ihr braucht ein Instagram-Planungs-Tool, das euch auch bei der Nutzung Freude macht? Ein Instagram-Konto zu managen, fühlt sich schon mal wie ein Drahtseilakt an. Aber mit den richtigen Tools wird das fast zum Kinderspiel. Stellt euch vor, ihr könnt mühelos Beiträge planen, die besten Zeitpunkte für das Engagement mit eurer Zielgruppe finden und eure Raster auf maximale visuelle Wirkung trimmen. In diesem Blogbeitrag stellen wir euch die besten Instagram-Planungstools für 2024 vor. Ihr lernt sowohl kostenlose wie auch kostenpflichtige Optionen kennen, die euch dabei helfen, den Durchblick zu behalten und dabei entspannt zu bleiben. Was ist ein Instagram-Planungs-Tool? Instagram-Planungs-Tools sind Softwareanwendungen, die euch helfen, euren Content zu verwalten und zu organisieren — auch über mehrere Instagram-Konten hinweg. Diese Tools wurden entwickelt, um den Prozess der Content-Erstellung, -Planung und -Postings zu rationalisieren, damit die Anwender stressfrei eine konsistente und ansprechende Instagram-Präsenz aufrechterhalten können. Instagram-Planungs-Tools kommen mit einer Vielzahl an Features, die euch helfen, euer Konto effizient zu managen. Im Folgenden sehen wir uns einige der wichtigsten Funktionen genauer an. Posts, Stories und Reels erstellen Mit den wirklich guten Instagram-Planungs-Tools könnt ihr eure Posts, Instagram Stories und Reels direkt in der App erstellen und bearbeiten. Dazu gehören das Hochladen von Inhalten, Verfassen von Bildunterschriften, Hinzufügen von Hashtags, Taggen anderer Konten und Cross-Posting auf euren diversen Social-Media-Plattformen. Einige Tools bieten sogar integrierte Features zur Fotobearbeitung und Zugang zu einer Bibliothek mit Archivbildern, sodass ihr weniger Aufwand mit der Erstellung von Inhalten habt — und mehr Zeit dafür, die Performance zu verfolgen. Andere verfügen... --- ### How to make the most of Instagram carousels in 2024 [GUIDE] > Instagram carousels get way more reach and engagement than regular posts. Here's how to make carousel posts part of your Instagram strategy. - Published: 2024-09-12 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/instagram-carousel/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2228013 - Network: Instagram Key Takeaways Instagram carousels consistently outperform single-image posts, leading to higher engagement rates. If you want more likes and comments, start swiping! Your first image is the hook. A captivating first slide gets people curious and more likely to swipe through the rest. Nail it, and the engagement will follow. You can use photos, videos, or a combo of both in carousels. This flexibility makes it easy to get creative and keep your audience hooked. With tools like Hootsuite, you can plan and schedule your carousel posts to go live at the perfect time for maximum visibility—without scrambling to post manually. Turn blog posts, infographics, and customer reviews into engaging carousels. It’s an easy way to stretch your content and keep your feed fresh! Instagram carousel posts are one of the most engaging formats brands can use on the platform. On average, carousel posts receive 154 more interactions than single-image posts. And carousels see a year-over-year increase of 16% in interactions. This results in higher engagement rates compared to other post formats on Instagram. The temptation to swipe left, it seems, is hard to resist, especially when there’s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start swoonscrolling with thumb-stopping carousel posts. This article will show you everything you need to know about how to make and use Instagram carousel posts. We’ll go over: What carousel posts are, How to make and schedule carousel posts, Free templates on creating Instagram carousels, and How use carousels... --- ### Análisis: la mejor hora para publicar en Facebook > Hemos analizado miles de publicaciones de empresas de todos los tamaños para encontrar la mejor hora para publicar en Facebook. - Published: 2024-09-11 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/es/mejor-hora-para-publicar-en-facebook/ - Categories: Estrategia - Tags: Análisis de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_3119572 - Network: Facebook ¿Quieres saber cuál es la mejor hora para publicar en Facebook para obtener el máximo número de me gusta, comentarios, comparticiones y resultados? Publicar estratégicamente a la hora en que es más probable que tu audiencia interactúe con tu contenido es una de las tácticas más sencillas que pueden implementar los gestores de redes sociales. Aunque el momento no es todo lo que importa, tampoco es irrelevante. Así que analicemos detalladamente cuál es la mejor hora y los mejores días para publicar en Facebook y obtener los resultados que buscas. P. D. ¿Buscas más recomendaciones de publicación en plataformas Meta? Conoce las mejores horas para publicar en Instagram aquí. Puntos claves Martes a las 7:00 AM PST es la mejor hora: Los datos muestran que es el momento de mayor interacción, ideal para captar la atención de tu audiencia. Las mañanas son clave: Publicar entre 7:00 AM y 8:00 AM PST de lunes a viernes maximiza la visibilidad durante las horas más activas. Ajusta las publicaciones a las zonas horarias: Publica estratégicamente según la ubicación de tu audiencia para cubrir múltiples regiones de manera efectiva. Fines de semana, menos competencia: Aprovecha los sábados a las 10:00 AM y los domingos a las 11:00 AM para destacar con menos ruido de otras marcas. Optimiza el contenido por día: Personaliza tus publicaciones según el día de la semana para aumentar la relevancia y la interacción. ¿Cuál es la mejor hora para publicar en Facebook? (Datos de 2024) Analizamos miles de publicaciones en... --- ### 140 Facebook caption ideas (and a free AI caption generator) > A great Facebook caption can showcase your brand’s point of view. It might include a call to action; it might inspire a laugh. - Published: 2024-09-10 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/facebook-captions/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_3126811 - Network: Facebook How do you come up with on-brand Facebook captions to attract your ideal audience on the world’s largest social platform? Every time you post, you’re potentially talking to three billion active monthly users. Good Facebook captions add value to your post, whether it’s a Facebook Reel, photo, video, or carousel. Elaborate on or encapsulate your message or direct your audience with a call to action. Whatever the goal of your Facebook captions, we’ve got 140 ready-to-use caption ideas for you below, plus tips to get the best results from our AI Facebook captions generator for customized inspiration. What is a Facebook caption? Facebook captions are the text that accompany a Facebook photo, video, carousel, or Reel post. They typically show up above the post’s photo, video, or other media. Facebook captions often include hashtags for added reach and visibility. How long can captions be on Facebook? Facebook captions on photo or video posts can be up to 63,206 characters. Facebook Reels captions can be up to 2,500 characters. Character limits include hashtags, emojis, and URLs. However, we recommend keeping your Facebook captions much shorter than these generous limits to maximize your audience’s attention. Free Facebook caption generator Ready to create your own customized Facebook captions? Try our free Facebook caption generator, powered by OwlyWriter AI, and fill your content calendar fast. Select a style and language, describe what type of content you’re looking for (e. g. “A short post to encourage comments,” or, “a Facebook Reel caption to promote our... --- ### How to write a winning social media proposal [free template] > Learn how to create an easy and effective social media proposal that clients and stakeholders will love. Free proposal template included! - Published: 2024-09-10 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/social-media-proposal/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_340772 It doesn't matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don't just need the skills. You need a convincing social media proposal, too. For solo freelance social media managers and marketing agencies alike, social media proposals are essential for growing your business — so you'd better be prepared to knock it out of the park. Luckily, we've got you covered with this step-by-step guide to creating a social marketing proposal and a free template to help you craft your own in just a few minutes. What is a social media proposal? A social media proposal is a document that outlines your strategy, goals, and tactics for managing a client's social media presence. It serves as a roadmap (beep beep! ), helping both you and your client understand the objectives, deliverables, and expected outcomes of your social media marketing strategies. To kick things off, you'll need to figure out what those goals are. Then, you can share a game plan for how you'll help and what success will look like. A professional social media proposal should also include the dirty details: timeline, deliverables, and budgets. Throughout the proposal, you'll also establish your expertise in the field and demonstrate why you're the right person (or firm) for the job. After all, a social media proposal isn't just about what a company should do... it's about who should do it. (You! It's always been you! )... --- ### 10 des meilleurs outils de veille des réseaux sociaux > Apprenez à utiliser les meilleurs outils de veille des réseaux sociaux pour suivre et gérer les conversations en ligne autour de votre marque. - Published: 2024-09-10 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/outils-de-veille-des-reseaux-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Veille sociale - Tags: Français - : pll_wpml_2226215 Les outils de veille des réseaux sociaux constituent un excellent moyen de savoir ce que les gens disent de votre marque, mais aussi de vos produits, de vos concurrents, de votre secteur d’activité, de votre publicité diffusée pendant la finale de l’Euro, des délais d’attente de votre service clientèle, de votre nouvelle mascotte... La liste est longue. Si votre public a un avis sur quoi que ce soit, votre outil de veille des réseaux sociaux le détectera. Points Clés Automatisez la collecte des données : Utilisez des outils de veille pour automatiser la surveillance des mentions de votre marque et des tendances dans votre secteur. Cela vous permettra de rester à jour sans effort constant. Analysez les tendances émergentes : Ne vous contentez pas de surveiller les conversations actuelles. Analysez les données pour identifier les tendances futures et ajuster votre stratégie de communication en conséquence. Répondez rapidement aux crises : Détectez rapidement les problèmes ou les plaintes grâce à la veille et préparez des réponses immédiates pour éviter une mauvaise réputation. Segmentez les insights par audience : Personnalisez vos conclusions de veille pour différents segments de votre public cible, afin de maximiser la pertinence des actions marketing. Optimisez votre contenu avec des données : Utilisez les informations recueillies pour ajuster votre contenu social et garantir qu'il répond aux attentes et aux préoccupations actuelles de votre audience. Les logiciels de veille des réseaux sociaux sont utiles aux marques qui veulent suivre ce qui se passe autour d’elles puisqu’ils recueillent et présentent... --- ### Cómo realizar una auditoría de redes sociales fácilmente [PLANTILLA GRATUITA] > Una auditoría de redes sociales es la mejor forma de revisar y mejorar tu estrategia de marketing social. Aprende a hacer una fácilmente. - Published: 2024-09-09 - Modified: 2024-09-11 - URL: https://blog.hootsuite.com/es/auditoria-de-redes-sociales-plantilla-gratuita/ - Categories: Estrategia - Tags: Análisis de redes sociales, Plantilla - Tags: Español - : pll_wpml_66427 El marketing en redes sociales es todo diversión y juegos... pero si no se miden esas travesuras, ¿cómo puedes saber qué está funcionando? Ahí es donde entran las auditorías de redes sociales. Las auditorías periódicas son el secreto para comprender cómo contribuye cada cuenta social a tus objetivos de marketing. Y si usas una plantilla sencilla (como la gratuita que hemos preparado aquí abajo), las auditorías no tienen por qué ser laboriosas ni complicadas. Si eres un nerd de las hojas de cálculo, es posible que incluso te resulte (¡sí! ) divertida una auditoría de redes sociales. Sigue leyendo para aprender a realizar una auditoría de redes sociales eficaz de principio a fin. Puntos clave Las auditorías de redes sociales identifican las fortalezas de tu estrategia social y destacan las áreas de mejora. Al medir tu rendimiento, ten en cuenta métricas clave como la tasa de interacción, la frecuencia de publicación y el tamaño de la audiencia. Usa tu auditoría para confirmar que todos los perfiles sociales se alinean con el estilo y las pautas de tu marca. Compara tu rendimiento con el de la competencia para identificar puntos de referencia y oportunidades. ¡Las plantillas de auditoría de redes sociales gratuitas pueden ayudarte a comenzar! ¿Qué es una auditoría de redes sociales? Una auditoría de redes sociales recopila y analiza información sobre tus cuentas en todas las plataformas para medir claramente tu rendimiento. Piensa en tu auditoría de redes sociales como un boletín de calificaciones: identifica fortalezas, áreas de mejora... --- ### Social media customer service: How to do it right in 2024 > People expect top notch social media customer service more than ever. Here’s how to wow with social customer care, no matter your budget. - Published: 2024-09-06 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/social-media-customer-service/ - Categories: Strategy - Tags: Customer service, Social media tools - Tags: English - : pll_wpml_335820 - Network: Commerce Social media customer service has never been more important. 81% of customers expect faster service thanks to new tech, and 65% expect it if they spend more than usual. As customers continue to spend cautiously in the wake of post-COVID inflation, competition for their dollars is rising. But cost isn’t the main deciding factor if someone will buy from you. 80% of people say the experience a brand offers is just as important as their products or services. Your customer service on social media helps shape that experience with your organization. Learn what people expect in customer service in 2024, tools to make social media customer service easier than ever before, and tips to make sure you’re delivering a winning customer service experience on social—every time. Key Takeaways Today’s customers expect quick, seamless service on social media; 81% want faster responses, and 80% say a brand’s experience is just as important as its product.   Businesses that respond quickly (ideally within 15 minutes) and engage consistently on social media are better equipped to build trust and create lasting relationships with their audiences. AI chatbots, social listening tools, and a social inbox can help you automate simple tasks, respond faster, and understand how customers feel about your brand — making it easier to provide exceptional social media customer service. What is social media customer service? Social media customer service is offering support or service to your customers through social networks, such as Facebook, Facebook Messenger, Instagram, TikTok, WhatsApp, or any other... --- ### How to track, prove, and improve your social media ROI > Learn how to calculate your social media ROI — aka the return on investment from your social media activities and expenses. - Published: 2024-09-06 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-roi/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_60511 Social media managers know the recurring nightmare of being pulled into a meeting with executives and asked to prove our social media ROI. This scenario haunts us, and not because we don’t believe in the value of social. Proving a dollar-amount return on investment is a pretty complex process that involves some heavy data lifting. Still, we know that social does make an impact. We’re not alone on this, either. 96% of marketers agree that social media delivers positive returns. And now, it’s time to prove it. In this post, we’ll walk you through the steps to calculate and improve your social media ROI (including a list of our go-to tools). Nightmares, begone! What is social media ROI (and why does it matter)? ROI stands for return on investment. For our purposes, social media ROI means the business value returned from social media marketing and advertising. In other words, social media ROI measures the results of social media marketing compared to its costs. It’s a way to assess whether your social media strategy is generating a positive outcome for your financial or strategic goals. In Hootsuite's 2024 Social Media Trends report, we found that social media ROI remains a big concern for marketers, with 68% reporting they worry about proving ROI from their social efforts. But, social IS bringing returns. Data from Statista forecasts social commerce to keep growing 30% year-over-year. Plus, they estimate sales via social channels to reach US$2. 9 trillion by 2026. So, what’s all the fuss... --- ### Was sind Social-Media-KPIs? 25 Beispiele + wie man sie verfolgt > Wer sich auf die wirklich wichtigen Social-Media-KPIs konzentriert, kann die Performance über die Zeit verfolgen. - Published: 2024-09-05 - Modified: 2024-09-05 - URL: https://blog.hootsuite.com/de/social-media-kpis/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_339343 Social-Media-KPIs (oder Key Performance Indicators) sind datenbasierte Messgrößen, die den Fortschritt bei der Erreichung wichtiger Geschäftsziele anzeigen. Wenn ihr wisst, welche Kennzahlen wichtig sind und wie ihr diese tracken könnt, seid ihr in der Lage, eine effektive Social-Media-Strategie zu entwickeln und zu verfeinern, die zum Unternehmenserfolg beiträgt. Wichtige Erkenntnisse KPIs gezielt auswählen: Konzentriert euch auf KPIs, die zur Erreichung eurer Geschäftsziele beitragen. Erfolge messen: KPIs helfen, den Fortschritt und die Effektivität eurer Social-Media-Strategie zu verfolgen. Branchen-Benchmarks nutzen: Vergleicht eure Performance mit Wettbewerbern, um realistische Ziele zu setzen. SMART-Ziele setzen: Definiert spezifische, messbare, erreichbare, relevante und zeitgebundene KPIs. Regelmäßige Analyse: Überprüft und passt eure KPIs kontinuierlich an, um den Erfolg zu sichern. Was sind Social-Media-KPIs? KPI steht für Key Performance Indicator. Social-Media-KPIs sind die Messgrößen, die ihr zur Steuerung eurer Social-Media-Marketingstrategie verwendet und anhand derer ihr feststellen könnt, ob diese Strategie aufgeht. Social-Media-KPIs bieten einen strategischen Einblick in die wichtigsten Social-Media-Daten, mit klaren Zielen, die das Performance-Niveau aufzeigen. Warum ist das Tracking von Social-Media-KPIs so wichtig? Soziale Medien verändern sich schnell, und es gibt eine Vielzahl von Performance-Daten. Die schiere Fülle dieser Fakten kann schnell zur Verzettelung in Details führen. Dabei geht der Blick auf das große Ganze leicht verloren. Durch das Verfolgen von KPIs stellt ihr sicher, dass ihr euch auf echte Geschäftsziele konzentriert. Statt nur auf die reinen Zahlen zu blicken, betrachtet ihr, welchen Impact die Daten auf die Unternehmensentwicklung haben. Ihr erkennt eure Fortschritte bezüglich eurer Ziele und ob ihr auf dem richtigen Weg seid, oder strategische Änderungen... --- ### 9 Instagram analytics tools for better results in 2024 > Instagram analytics tools help you track performance and pin down opportunities for improvement. These are the best options available. - Published: 2024-09-05 - Modified: 2024-12-23 - URL: https://blog.hootsuite.com/instagram-analytics-tools/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_2227751 - Network: Instagram Instagram analytics tools can help you turn a mediocre Instagram strategy into a winning one. Tracking your Instagram analytics is the only way to build an effective Instagram strategy. If you’re not tracking data, you’re just guessing about what works. You might luck out and have some success just based on your intuition — but without the numbers to back your work, you’ll never be able to test, refine or grow. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram (and what’s not) and inspire some ideas for new social media marketing strategies you might want to try. Instagram has 1. 39 billion users who spend an average of 11. 7 hours using the app per month. Nearly two-thirds (62. 3%) of them use the app to follow or research brands and products. But there’s an awful lot of content competing for their attention during that time. So, where do you find the key Instagram metrics you need to refine your strategy? We've picked the best tools for effortless tracking in 2024. Why you need Instagram analytics tools Instagram analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They also provide the historical data you need to assess your Instagram marketing strategy on both macro and micro levels. Instagram analytics tools can help you answer questions like: Is it worth it for my... --- ### 22 ejemplos de publicaciones para triunfar en redes sociales > Esta lista de ideas de contenido para redes sociales te ayudará a inspirarte y darle rienda suelta a tu creatividad. - Published: 2024-09-04 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/es/ideas-de-contenido-para-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_344133 Ser auténtico. Publicar Reels. Segmentar a tu audiencia ideal. Invocar a los espíritus por aber las mejores ideas de contenido para redes sociales. Quizá estos pasos te ayudaron a sobresalir el año pasado. Pero la cosa ya no va así.   Ahora que casi la mitad (46%) de la Gen Z vive “constantemente conectada” — y los Millennials más o menos también — podríamos afirmar, sin temor a equivocarnos, que las redes sociales están más abarrotadas que nunca.   Por eso, ya no basta con publicar regularmente, dominar las transiciones de los Reels, unirte a TikTok o sumarte a lo que todos están haciendo. Este año, para crecer, las marcas necesitan ser originales, agradables y útiles.   Seguramente, tu marca ya es las tres cosas y lo estás haciendo genial. Pero para que te vaya aún mejor, aquí te dejamos 22 ideas geniales de contenido de redes sociales que pueden servirte de inspiración. 1. Usa audio original en tus videos  Durante ya algún tiempo, una estrategia clásica de crecimiento en Instagram ha sido encontrar el audio de un Reel o TikTok en tendencia para hacer un nuevo video con él y conseguir un montón de interacciones y nuevos seguidores.   Pero esa estrategia parece tener los días contados. Sí, todavía puedes usar un voiceover de algo gracioso y sí, posiblemente tu cuenta crezca un poco. Pero, la tendencia definitiva es volver al audio original. Idea tus propios discursos simpáticos o vete a lo básico y responde las preguntas de tus... --- ### 2024 guide to finding the perfect social media target audience > Find out how to define your social media target audience — and focus your efforts on the right platforms for better engagement. - Published: 2024-09-04 - Modified: 2024-12-23 - URL: https://blog.hootsuite.com/social-media-target-audience/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3137558 The total global social media population is now about 5. 17 billion. Trying to find your brand’s specific social media target audience from that enormous number of people can feel a bit overwhelming. Learning who your audience is and what they’re looking for on social channels is the only way to stand out from the crowd. Narrowing your approach helps you build meaningful relationships with the people most interested in your brand. Key Takeaways The term social media target audience refers to the specific group of people your brand aims to reach on social media, defined by characteristics such as demographics, interests, and their stage in the customer journey.   Knowing your audience helps focus your messaging and efforts on the right platforms for better engagement. Social media analytics (including competitor analysis and industry research) can help you understand who your audience is, what they want, and how they engage with brands. Based on this information, you can define personas and align them with your marketing goals. What is a social media target audience? A social media target audience is exactly what it sounds like. It's the audience you want to target with your marketing message on social media. Understanding who your target audience allows you to: focus your messaging, concentrate your effort on the right platforms, and develop meaningful relationships that improve your social media ROI. Types of social media target audiences There’s no one right way to define your social media target audience. You might have different target... --- ### Sécurité des médias sociaux : risques, bonnes pratiques et outils > Découvrez les risques les plus courants en matière de sécurité des médias sociaux et les bonnes pratiques qui vous aideront à protéger vos comptes. - Published: 2024-09-03 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/8-conseils-pour-limiter-les-risques-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_340884 Sécuriser vos différents comptes devrait être un élément essentiel de votre stratégie sur les médias sociaux. Cet article revient sur les méthodes existantes pour protéger votre marque des dangers les plus répandus en matière de sécurité des médias sociaux. Principaux points à retenir : Protégez vos comptes : Le piratage, le hameçonnage et les logiciels malveillants sont des menaces courantes sur les réseaux sociaux. Authentification : Utilisez une authentification à deux facteurs pour renforcer la sécurité de vos comptes. Limitez les accès : Restreignez le nombre de personnes ayant accès aux informations sensibles. Surveillance régulière : Analysez fréquemment vos comptes pour repérer des activités suspectes. Utilisation d'outils : Outils comme Hootsuite et ZeroFOX aident à surveiller et sécuriser les comptes. Qu’est-ce que la sécurité des médias sociaux ? La sécurité des médias sociaux fait référence à l’ensemble des pratiques destinées à protéger votre compte, vos informations personnelles et votre confidentialité sur les réseaux sociaux. Ces mesures vous permettent de garantir votre sécurité contre des menaces telles que : Le piratage Le hameçonnage Les logiciels malveillants La violation de données L’usurpation d’identité La diffusion de fausses informations Des plateformes comme Instagram, Facebook et LinkedIn peuvent être utilisées pour communiquer, vendre en ligne et assurer le service à la clientèle. La sécurité des médias sociaux est donc cruciale, tant pour les comptes professionnels que pour les comptes personnels. Pourquoi la sensibilisation à la sécurité des médias sociaux est-elle si importante ? Les comptes de médias sociaux regorgent de données, et sont associés à des informations... --- ### What Is Social CRM? A Guide for Marketers, Sales, and CS > Social CRM is an extension of traditional CRM (customer relationship management), using social media to nurture customer relationships. - Published: 2024-09-03 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/social-crm/ - Categories: Strategy - Tags: Customer service, Social media tools - Tags: English - : pll_wpml_2771366 No matter what kind of product or service your brand offers, the simple fact is that you are actually in the relationship business. And many of your customer relationships will develop on social channels. You need to understand social CRM (customer relationship management). Why? In order to develop those relationships. It’s all about nurturing your social contacts from the very first like to the first purchase and all the way through to becoming a brand loyalist. The challenge is that customers interact with multiple teams on multiple channels. Sales, marketing, customer service, and even tech support might all interact with the same customer. When teams operate in silos, messages get mixed. Replies are delayed, and everyone ends up frustrated. A solid social media CRM approach connects your customer-facing teams. Everyone gets all the information they need to serve your customers best. Key Takeaways Social CRM (customer relationship management) is the business practice of using social data to help teams better understand and engage with customers across various channels.   It can improve the quality of service, and boost sales and marketing efforts by making it easier to maintain consistent and personalized communication. Ultimately, this boosts brand loyalty and improves the ROI of sales, marketing, and customer service. Social CRM tools (like Hootsuite, Salesforce, Microsoft Dynamics 365, and more) offer comprehensive social CRM features that include social media monitoring, lead generation, AI-driven insights, and cross-department collaboration to effectively manage customer relationships. What is social CRM? Social CRM is short for social... --- ### The 14 best social media apps for marketers in 2024 > Which social media apps do you need to know about in 2024? We break down the top 14 apps in terms of size and value. - Published: 2024-08-29 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/best-social-media-platforms/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_340967 Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach your target audience? Then you need to know what the world’s most popular social media apps can do for you. Listing the “top ten social apps” is so last year. We’ve got the top fourteen social media apps with a complete overview, stats section, key features, and resources below. The top 14 social media apps in 2024 1. Facebook Facebook’s status as a juggernaut social media app has never faltered. It was one of the first to truly break ground in this industry (way back in 2004) and hasn’t stopped evolving and experimenting since. Is it one of the best social media sites? Well, it remains the most used social media networks of today. Marketers will find Facebook easy to use for nearly any kind of content strategy. It’s set up to promote text-only, imagery, video content, and short-lived Stories. Monthly active users: 3 billion Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions) Source: Statista Key features: Facebook Business Page Facebook Ads Facebook stats: Almost one-fifth of global Facebook users  are 25-34-year-old men. Facebook. com is the third most visited website in the world. Users typically access Facebook using their mobile phones. As a marketer, you should make sure your content is mobile-optimized. Statistically speaking, the best time to post on Facebook is Tuesday at 7... --- ### Social-Media-Sicherheit: Tools und Tipps um Risiken zu minimieren [2024] > Erfahrt mehr über die häufigsten Social-Media-Sicherheits-Risiken und die Best Practices, die eure Konten schützen. - Published: 2024-08-29 - Modified: 2024-09-06 - URL: https://blog.hootsuite.com/de/social-media-sicherheit/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_340884 Dafür zu sorgen, dass eure Social-Media-Konten sicher sind, ist ein wichtiges Element jeder Social-Media-Strategie. Im Folgenden erläutern wir die neuesten Social-Media-Sicherheits-Risiken. Anschließend befassen wir uns damit, wie ihr euch, eure Marke und euer Team schützen könnt. Wichtige Erkenntnisse Schutz vor Phishing und Betrug: Social-Media-Accounts sind anfällig für Phishing, das persönliche Daten stiehlt. Gefälschte Konten: Betrüger imitieren echte Konten und zielen auf eure Kunden und Mitarbeiter ab. KI-unterstützte Betrugsmaschen: KI-Tools sammeln Social-Media-Daten, um täuschend echte Betrugsinhalte zu erstellen. Sichere Social-Media-Tools nutzen: Tools wie Hootsuite und Zwei-Faktor-Authentifizierung bieten zusätzliche Sicherheit. Regelmäßige Überprüfungen: Aktualisiert und überwacht regelmäßig eure Sicherheitsmaßnahmen, um neue Bedrohungen abzuwehren. Was ist Social-Media-Sicherheit? Bei Social-Media-Sicherheit geht es um die Maßnahmen, die zum Schutz von Social-Media-Accounts, Informationen und der Privatsphäre in sozialen Medien ergriffen werden. Diese Maßnahmen bieten Sicherheit vor Bedrohungen wie: Hacking Phishing Malware Datenschutzverletzungen Identitätsdiebstahl Verbreitung von Falschinformationen Heutzutage verlässt man sich in puncto Kommunikation, Marketing und Kundenservice auf Plattformen wie Instagram, Facebook oder LinkedIn. Daher ist das Bewusstsein für Social-Media-Sicherheit sowohl für geschäftliche als auch für private Konten unerlässlich. Warum ist es so wichtig, das Thema Social-Media-Sicherheit auf dem Schirm zu haben? Social-Media-Konten enthalten eine Fülle von Daten. Sie sind mit persönlichen Informationen, Kundenkontakten, Kreditkartendaten und vielem mehr verknüpft. Ohne Sicherheitsprotokolle für Social Media sind all diese Informationen einem unnötigen Risiko ausgesetzt. Häufige Social-Media-Sicherheitsrisiken  Phishing und Betrügereien Phishing gehört zu den häufigsten Cyber-Sicherheitsrisiken in den sozialen Medien. Bei Phishing geht es darum, euch oder eure Mitarbeiter zur Preisgabe von Passwörtern, Bankdaten oder anderen privaten Informationen zu verleiten. Gefälschte... --- ### Social Media Compliance in Regulated Industries: 2024 Guide > Social media compliance just means following the rules when using social media to engage with the public. But it's not exactly that simple. - Published: 2024-08-29 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/social-media-compliance/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_33031 We’re not going to sugar-coat it: social media compliance is a big deal. A lack of social media compliance monitoring can have serious consequences. But don’t panic! We’ll walk you through the most important compliance elements to protect your brand. Key Takeaways Social media compliance involves adhering to various laws, regulations, and industry guidelines when using social media for marketing and community engagement.   These rules can vary by region and industry, covering areas such as data privacy (e. g. , GDPR, CCPA), confidentiality, advertising regulations, and intellectual property rights.   Violations can lead to serious consequences, including fines, lawsuits, or loss of social media privileges. To ensure social media compliance, organizations should understand relevant laws, control access to social accounts, monitor social media activities, archive communications, use pre-approved content libraries, disclose sponsored content, invest in regular training, and develop comprehensive social media policies.   What is social media compliance? Social media compliance simply means following the rules required on social media. But in practice, social media compliance is hardly ever simple. The “rules” are a complicated mix. They can include industry regulations, guidelines, and federal, state, and local laws. Common social media compliance risks Social media compliance standards and risks vary by industry and location. The most common generally fall into the following categories. Data privacy and protection Social media platforms collect a lot of personal data from users. Businesses can and do use this info for targeted marketing and advertising. But businesses must work within data privacy laws.... --- ### The Complete Guide to TikTok Marketing: Tips, Examples & Tools > Considering TikTok marketing for your business or organization? You’ve come to the right place. Find out how to make the most of this engaging social network. - Published: 2024-08-29 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/tiktok-marketing/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_2228001 - Network: TikTok Key Takeaways Before diving into TikTok marketing, make sure your target audience is on the platform. With over a billion users, it's likely they are, but understanding who they are and what content they engage with is crucial. TikTok is all about creativity. Whether you’re using influencer marketing or crafting organic content, make sure it's engaging and authentic. Don’t be afraid to experiment and see what resonates with your audience. While quality matters, TikTok also rewards consistency. Posting regularly (aim for 3-5 times a week) helps you stay visible and relevant in your followers' feeds. TikTok’s built-in analytics tools are your best friend. Regularly check your performance metrics to see what’s working and what’s not, then tweak your strategy accordingly. TikTok popular trends can be powerful, but don’t force it. Make sure your content aligns with your brand voice and feels authentic to your audience. If something doesn’t work, learn from it and move on. Alrighty, team. It’s time to sell out on TikTok. Literally: let’s use TikTok marketing to boost sales for your brand. TikTok ads have the potential to reach over 945 million users aged 18+. In general, TikTok is one of the best social media channels out there for businesses to reach millennial and Gen Z investors. So, what exactly does digital marketing on TikTok look like? TikTok marketing varies widely from brand to brand and from industry to industry. A leisurely scroll through the app will yield standard advertisements. In this blog post, you’ll find an... --- ### Social Media SWOT Analysis: How to Dig Up Impactful Insights > Pin down your unique strengths, weaknesses, opportunities, and threats by running a simple social media SWOT analysis. - Published: 2024-08-28 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/social-media-swot-analysis/ - Categories: Strategy - Tags: English - : pll_wpml_3122550 SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal and external factors to guide your social media plans. Key Takeaways A social media SWOT analysis is a strategic planning tool used to evaluate social media performance by analyzing internal strengths and weaknesses, as well as external opportunities and threats.   A SWOT analysis helps social marketers sett realistic goals, identify risks, and stay ahead of industry trends. This framework is particularly useful for making budget decisions, launching new campaigns, and performing annual social media audits.   What is a social media SWOT analysis? A SWOT social media analysis is a specific way of looking at your performance and understanding the climate in your industry and the social media sphere. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths. Things you’re doing well – in comparison to your own previous results and to the competition. Weaknesses. Areas where your brand could improve, from social media performance to resources to strategy. Opportunities. External factors that present a chance for your brand to excel, like the emergence of a new social media platform. Threats. External factors that could hurt how your content performs, like regulation or social media algorithm changes. Strengths and weaknesses look at internal factors. These are things within your company that you can control. Opportunities and... --- ### How to set and exceed social media goals [9 examples] > Struggling to structure your efforts on social? Set yourself up for success with our guide to setting and exceeding smart social media goals. - Published: 2024-08-28 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/smart-social-media-goals/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_338471 If you’re asking yourself: Does your latest viral TikTok contribute to your company’s bottom line? Are all of your efforts working toward something tangible? Is your social media doing something? Then you may need to set social media goals. By now, even small businesses see the value in social media marketing. But, companies and, sometimes, social media managers themselves, have a hard time articulating what exactly that value is. That’s where social media goals come in. With this guide, you’ll be able to set clear goals for social media marketing. We’ll help you figure out what your company needs and how social can help you get there. What are social media goals? A social media goal is an objective you want to achieve with your social media marketing strategy. Effective social media goals align with broader business objectives. Examples of common social marketing goals include: Generating leads, Driving traffic to a website or online store, or Building brand awareness. Social media goals can apply to anything from a single ad or organic post to a full-scale campaign. Social media goals should always be components of your larger social media strategy. Why do social media marketing goals matter? Social media marketing goals matter because they give your strategy focus. They matter in the same way your destination matters when you drive somewhere. The route you choose to get there (that’s your strategy) is important, but ultimately, it’s your end destination that motivates the entire journey. Having specific, stated social media marketing... --- ### How to build an efficient social media approval workflow in 2024 > Don't let a rogue social post slip past you. A solid social media approval workflow means more accurate and efficient collaboration. - Published: 2024-08-27 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/social-media-approval-workflow/ - Categories: Strategy - Tags: Social media tools, Teamwork - Tags: English - : pll_wpml_2226496 Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the door is high-quality, error-free, and brand-appropriate. Here, we’ll explain how to set up a social media approval workflow that allows your team to collaborate more accurately and efficiently. If you'd rather skip right to it, here’s a nine-minute video on how to streamline your social media workflow: https://www. youtube. com/watch? v=BHtqSrNnXws What is a social media approval process? A social media approval process is a workflow in which content moves from one stakeholder to another until it is finally posted. A well-designed approval process defines all the steps in your social media activity, from content creation to posting. It also creates a clear pathway for your content to move from person to person, documenting who is in charge of what. Finally, it specifies who has the final authority to approve content to go live on your brand’s social media channels. Before you can write up your policy, you need to do some prep. Here are all the tools and details you’ll need to have in place to get going: Why you should use a social media approval process You know what they say: if you fail to plan, you plan to fail. Having an approval process in place sets you up for success in a number of ways. Here are... --- ### Comment gérer plusieurs comptes Facebook de manière organisée > Gérer plusieurs comptes Facebook peut faire peur, mais pas de panique, nous avons plusieurs conseils pour vous faciliter la tâche. - Published: 2024-08-27 - Modified: 2024-09-10 - URL: https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-facebook/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2224787 - Network: Facebook Si vous gérez plusieurs comptes Facebook – vous travaillez peut-être dans une agence ou au siège social d'une franchise, en tant que freelance ou au sein d'une grande organisation – on ne peut pas dire que vous chômez. Ce n’est pas facile de faire tourner plusieurs comptes de manière organisée et sans accrocs. Passer d'un compte à un autre comporte toujours un facteur de risque (ai-je posté sur la bonne Page ? ) et vous fait perdre du précieux temps. Dans cet article, nous regarderons comment gérer plusieurs comptes Facebook en toute facilité, que ce soit pour vous-même, pour votre équipe ou pour vos clients. Points clés Automatisez la publication pour gagner du temps : Programmez à l'avance toutes vos publications sur plusieurs comptes avec un outil de gestion de médias sociaux pour éviter les erreurs manuelles et rester cohérent. Utilisez les profils et Pages Facebook efficacement : Gérez tous vos profils et Pages à partir d'un seul compte personnel, mais segmentez clairement vos rôles pour chaque Page ou profil afin de minimiser les erreurs de publication. Créez un calendrier éditorial distinct pour chaque compte : Planifiez et répartissez votre contenu sur des calendriers distincts pour chaque Page ou profil afin d'éviter la surcharge et garantir un flux de contenu fluide. Centralisez l'analyse des performances : Surveillez les indicateurs de performance (engagement, partages, mentions) sur tous vos comptes dans un tableau de bord unique pour ajuster vos stratégies en temps réel. Rationalisez la création de contenu evergreen : Préparez une banque... --- ### 10 de las mejores herramientas de monitoreo de redes sociales para 2024 > Aprende a usar las mejores herramientas de monitoreo de redes sociales para administrar las conversaciones en línea sobre tu marca. - Published: 2024-08-26 - Modified: 2024-08-27 - URL: https://blog.hootsuite.com/es/herramientas-de-monitoreo-de-redes-sociales/ - Categories: Estrategia - Tags: Escucha social, Herramientas de redes sociales - Tags: Español - : pll_wpml_2226215 Las herramientas de monitoreo de redes sociales son la mejor manera de descubrir lo que las personas dicen sobre tu marca, tu producto, tus competidores, tu industria, tu anuncio del Super Bowl, los tiempos de espera de tu servicio de atención al cliente, tu nueva mascota... lo que sea. Si tu audiencia tiene una opinión sobre algo, tu herramienta de monitoreo de redes sociales debería poder detectarla. Esto se debe a que el software de monitoreo de redes sociales recopila y presenta información sobre la audiencia y la competencia para las marcas que quieres prestar atención. En esta publicación, analizaremos algunas de las mejores herramientas de monitoreo de redes sociales del mercado y cubriremos algunas de las mejores prácticas de monitoreo de redes sociales para que puedas unirte a las conversaciones que ya están sucediendo. Puntos clave El monitoreo de redes sociales es esencial para mantenerte informado y relevante, comprender las necesidades de tu audiencia y realizar un análisis competitivo efectivo. Implica rastrear hashtags, palabras clave y menciones relacionadas con tu marca, proporcionando datos tanto cuantitativos como cualitativos, incluyendo análisis de sentimiento, ROI social y tendencias emergentes. Te permite analizar las estrategias de la competencia y gestionar la reputación de tu marca en tiempo real, lo cual es crucial para detectar y actuar ante actividades inusuales o crisis. Utilizar el monitoreo social para ajustar tu estrategia de hashtags, palabras clave, y para identificar influencers o embajadores de marca, es clave para mantener una presencia sólida en redes sociales. Establecer alertas... --- ### 15 Facebook Ad Tools for Design, Testing, Scheduling, and More > Want to improve your Facebook ads performance? Supercharge your campaigns with these Facebook ad tools for design, automation, analytics, and more. - Published: 2024-08-26 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/facebook-ad-tools/ - Categories: Strategy - Tags: Social media advertising, Social media tools - Tags: English - : pll_wpml_2227397 - Network: Facebook Facebook ad impressions are up 31% in 2024 vs. 2023 while costs have dropped 6%, so there’s never been a better time to include ads in your Facebook marketing strategy. Using the right Facebook ad tools makes it even easier. Facebook ad tools optimize your ad designs, report analytics, automate your budget, write copy, and more. You don’t need to use every Facebook ad tool on this list but try out a few to see how much time you can save, and how much better your ads perform. What do Facebook ad tools do? Facebook ad tools are apps or platforms that help you maximize the ROI of Facebook ad campaigns by assisting or automating ad creation and management, scheduling, ad copy, testing, and more. To explore the best apps for managing Facebook Pages, check out this guide on Facebook Page apps. Optimization and AI Facebook ads AI tools identify opportunities to improve ads and make managing your campaigns faster and easier, either through recommendations or AI-powered automation. Reporting Analytics and reporting Facebook ad tools tell you how a campaign is performing. Accurate reports mean you can check in often and make tweaks, if needed, before a campaign is over, maximizing your ad spend. Copywriting Repurpose top-performing organic content into effective ads with copywriting and Facebook ads AI tools that help you brainstorm, plan, and draft campaigns. Design Keep your brand consistent across channels with Facebook ad design tools for Facebook ad templates, editing, and collaboration that allow everyone on... --- ### Social media crisis management in 9 steps [2024 Guide] > The best social media crisis management starts long before any issue arises. Learn how to create a plan to mitigate risk and respond quickly. - Published: 2024-08-23 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-media-crisis-management/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_340910 Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis, every TikTok, Reel, or Tweet you post can either protect your brand’s safety or turn a one-time incident into a long-term loss of brand trust. In this guide, we’ll show you how to manage a social media crisis, from social listening to post-crisis communication and everything in between. Plus, we spoke to Emily Flathers, Senior Marketing Manager at Alfred Coffee, to give some tried-and-true tips on how to navigate even the most treacherous social media territory. Key Takeaways Social media crisis management involves proactive and reactive strategies to handle significant negative shifts in online sentiment about a brand. Use social listening tools like TalkWalker by Hootsuite to catch potential issues before they escalate. Develop a social media policy and establish guidelines for appropriate use and crisis response to guide actions during emergencies. Be sure to prioritize audience needs. Respond based on audience expectations and empathy, not personal feelings or defensiveness. What is social media crisis management? Social media crisis management is a strategy used to mitigate damage from a negative message shared widely about a brand on social networks. Think about a public explanation or apology posted by a CEO when someone surfaces a problem. That action is part of the brand’s social media crisis strategy. Source: Kris Rasmussen The role of social media in crisis management goes far beyond publishing a heartfelt “we’re sorry”... --- ### How to Make Money on TikTok: 16 Ways That Pay > Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app. - Published: 2024-08-23 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/how-to-make-money-on-tiktok/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_2771324 - Network: TikTok Khaby Lame doesn’t say a single word in the comedy clips he posts on TikTok. Yet the creator rakes in as much as $750,000 per video. Cleary, Khaby knows how to make money on TikTok. And while those might seem like crazy numbers to dream about, here’s a little secret: you don’t need 100,000 videos to make money on TikTok in 2024. In fact, you can start earning before you post your first clip. We tapped Celia Quillian, the creator behind @smartworkai with over 90K followers, on all her money-making strategies—from viewers giving gifts to selling products for profit. Keep reading, to learn exactly how to build up your TikTok earnings. How to make money on TikTok? 16 ways to cash in How easy is it to make money on TikTok? Anyone with an entrepreneurial spirit and a knack for editing snappy short-form videos has a shot to claim some cold hard cash. 1. Join the Creator Rewards Program Who can make money with this tactic: Creators Want to get paid directly by TikTok when your videos go viral? Join the Creator Rewards Program. Creator Rewards replaced TikTok’s Creator Fund to incentivize high-quality, original content creation. In this new version, the program pays out rewards for videos that: Are at least one minute long Get at least 1,000 views Aren’t a Duet or Stitch Aren’t created using Photo Mode Follow the program’s rules and terms Source: TikTok Creator Rewards mobile app page To be eligible for TikTok Creator Rewards, You... --- ### Facebook Boosted Posts: Expert Tips for Great Results [2024] > Learn how to use the Facebook boost post button to place your content in front of the right people and get the most out of your ad spend. - Published: 2024-08-22 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/how-does-facebook-boost-posts-work/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_66218 - Network: Facebook It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have seen it and it has 100,000 impressions already. Life is good. Sorry, friend: in 2024, social media managers would be lucky to get an average 0. 07% engagement rate on Facebook posts. Womp womp. But all is not lost, intrepid marketer. The Facebook boost post is your first class ticket back to the glory — and organic reach — of the good old days. With noteworthy tips from marketing experts, we’re breaking it all down below. Key Takeaways A boosted post is a type of targeted ad created from an existing, organic Facebook post. It offers a quick and easy way to reach a new audience without complicated ad campaign setup. Boosting a post involves selecting an existing post, defining a goal (e. g. increasing engagement or driving website traffic), editing the action button and URL, selecting the target audience, and setting a budget. This can be done directly from Facebook or via tools like Hootsuite, which can automate the process. Key strategies for maximizing the effectiveness of boosted Facebook posts include defining clear goals and KPIs, boosting content that is already performing well, learning from competitors, and continuously refining your strategy based on performance metrics. What is a Facebook boost post? A Facebook boost post is a targeted ad... --- ### Mehrere Facebook-Konten managen und dabei organisiert bleiben > Wer mehrere Facebook-Konten managen muss, ist schnell im Stress. Keine Panik! Hier kommen tolle Tipps, die den Prozess vereinfachen. - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://blog.hootsuite.com/de/mehrere-facebook-konten-managen/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2224787 - Network: Facebook Wenn ihr mehrere Facebook-Konten managt — vielleicht in einer Agentur oder einer Franchise-Zentrale, als Freiberufler oder innerhalb einer großen Firma — habt ihr alle Hände voll zu tun. Es ist kein leichter Job, die verschiedenen Konten zu organisieren und reibungslos zu verwalten. Das manuelle Wechseln zwischen Konten birgt immer ein gewisses Risiko (habe ich das auf der richtigen Page gepostet? ) und kostet wertvolle Zeit, die ihr nicht entbehren könnt. In diesem Beitrag erfahrt ihr, wie ihr mehrere Facebook-Konten für euch selbst, euer Team oder eure Kunden mühelos managen könnt. Kann man mehrere Facebook-Konten haben? Zunächst einmal zur Terminologie, um mit Missverständnissen aufzuräumen. Jeder Facebook-Nutzer darf nur ein persönliches Facebook-Konto haben. Mit diesem Konto könnt ihr jedoch mehrere Facebook-Profile, -Gruppen und -Seiten (und auch Instagram-Konten) einrichten und verwalten. Wie unterscheiden sich ein Facebook-Konto, ein Profil und eine Seite? Euer Facebook-Konto ist die Art und Weise, wie ihr euch bei Facebook anmeldet. Es ist der Dreh- und Angelpunkt all eurer Facebook-Aktivitäten und muss gemäß den Community-Standards von Facebook auf euren echten Namen registriert sein. Von hier aus steuert ihr eure Facebook-Einstellungen. Euer Hauptprofil auf Facebook ist dasjenige, das ihr bei der Ersteinrichtung eures Facebook-Kontos erstellt. Gemäß den Community-Standards sollte auch dieses Profil euren echten Namen verwenden. Dies ist das Profil, das ihr für den Zugriff auf alle von euch verwalteten Facebook-Seiten nutzt. Zusätzliche Facebook-Profile: Ihr könnt weitere Facebook-Profile mit verschiedenen @Benutzernamen, Freundeslisten und Feeds erstellen. Ein Künstler oder eine Person des öffentlichen Lebens könnte zum Beispiel ein persönliches und ein öffentliches... --- ### Seguridad en redes sociales: riesgos, buenas prácticas y herramientas para 2024 > Conoce los riesgos más comunes de seguridad en redes sociales y las mejores prácticas que te ayudarán a proteger tus cuentas. - Published: 2024-08-21 - Modified: 2024-08-21 - URL: https://blog.hootsuite.com/es/riesgos-de-seguridad-en-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_340884 Garantizar la seguridad de tus cuentas en redes sociales debe ser uno de los componentes básicos de tu estrategia de redes sociales. Por ello, en este artículo te contaremos cuáles son los riesgos más recientes y explicaremos cómo puedes protegerte a ti, a tu marca y a tu equipo. Puntos clave Protección de Datos Personales: Las redes sociales pueden exponer datos personales sensibles si no se toman las medidas de seguridad adecuadas. Es crucial configurar la privacidad y controlar quién puede acceder a tu información. Cuidado con el Phishing: Los ataques de phishing son comunes en redes sociales y pueden llevar al robo de contraseñas y otros datos confidenciales. Es importante ser cauteloso con enlaces sospechosos y verificar la autenticidad de las fuentes. Amenazas de Malware: Las plataformas sociales pueden ser un canal para la distribución de malware. Evita descargar archivos de fuentes no confiables y mantén tu software de seguridad actualizado. Suplantación de Identidad: La creación de perfiles falsos es un riesgo común que puede dañar tu reputación y afectar la confianza de tus seguidores. Verifica regularmente tus cuentas y reporta cualquier actividad sospechosa. Seguridad en Dispositivos Móviles: Acceder a redes sociales desde dispositivos móviles puede aumentar los riesgos de seguridad. Asegúrate de tener una contraseña fuerte, habilitar la autenticación de dos factores, y evitar redes Wi-Fi públicas para acceder a cuentas sensibles. ¿Qué es la seguridad en redes sociales? La seguridad en las redes sociales se refiere a las prácticas que aplican las empresas y los individuos para... --- ### LinkedIn ads: Everything you need to know in 2024 > Want to reach an engaged professional audience? You can use LinkedIn ads to promote your brand, increase traffic, find new leads and more. - Published: 2024-08-21 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/linkedin-ads-guide/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_341322 - Network: LinkedIn Advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). But when you use them right, LinkedIn ads can guarantee your brand’s voice makes its way to the right audience — an audience of influential decision-makers, at that. LinkedIn has 1 billion members, which is an incredible number of potential eyes for your ad campaign. More importantly, though, four out of five members have the power to influence business decisions. These movers and shakers also have 2x the buying power of typical online audiences. Follow along with our guide to LinkedIn ads to discover the types of ads available and the kinds of goals they can help you achieve. We’ll also walk you through creating an ad on LinkedIn and share some of our best tips and tricks to boost your conversion rates. What are LinkedIn ads? LinkedIn ads are paid advertisements that run on LinkedIn, a social platform dedicated to “building and engaging professional networks. ” (Want to learn more about using LinkedIn for your business? We gotchu. ) LinkedIn Ads are an excellent tool for businesses looking to boost brand awareness, generate leads, drive traffic or promote content. Whether you’re boosting a single post or creating an elaborate, multi-faceted campaign, LinkedIn advertising allows you to target a precisely defined audience with each ad. Set hyper-specific criteria like job title, industry and company size to get your ads in front of the right decision-makers — all within your own personal... --- ### DM automation: How to do it right (and not just on Instagram) > Find out how DM automation can help your team offer personalized support at scale and build stronger relationships with customers. - Published: 2024-08-21 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/dm-automation/ - Categories: Strategy - Tags: AI, Customer service - Tags: English - : pll_wpml_3121177 DM automation means you can answer FAQs instantly and respond to customers 24/7 on social media. Some may associate automation with being impersonal, but that’s simply not the case in 2024. Personalization options are endless, and the value of providing fast, helpful information when your customers want is priceless. After reading this, you’ll know what DM automation is, how it can help you grow, and how to do it on your favorite social media platforms. Plus, we cover tips to get the most from your automated DM campaigns and one weird trick to always stay on top of your social media messages. Want a quick intro? Here’s a video primer on how to set up Instagram direct messaging automation — but we’ll also cover other networks in this post. https://www. youtube. com/watch? v=r4e2nUKOy8E Key Takeaways DM automation refers to automatically sent, pre-set responses on social media. The most popular types of DM automation include saved responses, Boolean operator-triggered replies, and AI-powered chatbots that provide personalized, context-aware responses.   Automating direct messages saves time and resources by handling straightforward inquiries. It also allows for 24/7 customer support and automates FAQs, freeing up human customer service for more complex issues. What is DM automation on social media? An automated DM is a pre-set response that is automatically sent as a reply to people who send you a direct message on social media. Common types of messages to automate include answers to frequently asked questions, delivering a digital file or link, or answering straightforward... --- ### Comment suivre, démontrer et améliorer votre ROI des médias sociaux > Calculez votre ROI des médias sociaux et prouvez le retour sur investissement de vos activités et dépenses liées aux réseaux sociaux. - Published: 2024-08-20 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/roi-des-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Outils de médias sociaux - Tags: Français - : pll_wpml_60511 Savez-vous quel est le pire cauchemar d’un social media manager ? Participer à une réunion de direction et devoir démontrer son ROI des médias sociaux. Ce scénario nous hante jour et nuit, mais cela ne veut pas dire que nous ne croyons pas en la valeur des réseaux sociaux. Chiffrer le retour sur investissement en euros est un processus relativement complexe qui nécessite un gros travail d’analyse de données. Pourtant, nous savons que les réseaux sociaux ont un impact considérable. Et nous ne sommes pas les seuls puisque 96 % des marketeurs considèrent que les réseaux sociaux sont rentables. Maintenant, il faut le prouver. Dans cet article, nous vous expliquerons pas à pas comment calculer et améliorer votre ROI des médias sociaux (avec l’aide de nos outils préférés). Finis les cauchemars ! Qu’est-ce que le ROI des médias sociaux (et pourquoi est-ce important) ? L’acronyme ROI (pour Return On Investment, en anglais) signifie retour sur investissement. En ce qui nous concerne, le ROI des réseaux sociaux désigne la valeur commerciale générée par le marketing et la publicité sur les réseaux sociaux. En d’autres termes, le ROI des médias sociaux compare les résultats du marketing sur les réseaux sociaux par rapport à son coût. C’est un moyen de déterminer si votre stratégie sur les réseaux sociaux a un effet positif sur vos objectifs financiers ou stratégiques. Dans le rapport 2024 des tendances des réseaux sociaux de Hootsuite, nous avons noté que le ROI des réseaux sociaux restait une préoccupation majeure des professionnels du marketing : 68 %... --- ### Cómo monitorear, calcular y mejorar el ROI en redes sociales > Aprende a calcular el ROI en redes sociales, es decir, el rendimiento sobre la inversión de tus actividades y gastos en redes sociales. - Published: 2024-08-19 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/roi-social-guia/ - Categories: Estrategia - Tags: Análisis de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_60511 Los social media managers conocen la pesadilla recurrente de que los llamen a una reunión con ejecutivos y les pidan que calculen el ROI de sus redes sociales. Esta situación nos obsesiona, y no porque no creamos en el valor de las redes sociales. Calcular el ROI es un proceso bastante complejo que implica un gran trabajo de recopilación de datos. Aun así, sabemos que las redes sociales tienen un impacto, y que no estamos solos en esto. El 96% de los especialistas en marketing coinciden en que las redes sociales aportan rendimientos positivos. Y ahora es el momento de demostrarlo. En esta publicación, te guiaremos a través de los pasos para calcular y mejorar el ROI en redes sociales (incluida una lista de nuestras herramientas de referencia). ¡Adiós pesadillas! ¿Qué es el ROI de las redes sociales (y por qué es importante)? ROI significa rendimiento de la inversión, o retorno de la inversión (return on investment, en inglés). Para nuestros fines, el ROI de las redes sociales significa el valor comercial que se obtiene del marketing y la publicidad en redes sociales. En otras palabras, el ROI de las redes sociales mide los resultados del marketing en redes sociales en comparación con sus costos. Es una forma de evaluar si tu estrategia de redes sociales está generando un resultado positivo para tus objetivos financieros o estratégicos. En el Informe de tendencias de redes sociales de 2024 de Hootsuite, descubrimos que el ROI de las redes sociales sigue siendo una... --- ### Real Estate Social Media Automation: Top 7 Tools for 2024 > Social media management can be a total time-suck. That's where real estate social media automation comes in. - Published: 2024-08-16 - Modified: 2024-10-21 - URL: https://blog.hootsuite.com/real-estate-social-media-automation/ - Categories: Strategy - Tags: Real estate, Social media tools - Tags: English - : pll_wpml_3126617 Wouldn't it be nice if you could wave a magic wand and have your social media marketing done for you? You can! Well, kind of. Realtors just need to invest in real estate social media automation to make it happen. Granted, you have to do a tiny bit of work, but we can help. In this blog, we'll cover the benefits of social media automation for real estate agents. We'll also explore the seven best tools to help you automate your social media marketing. Benefits of social media automation for real estate Let's face it: social media management can be a time-suck. That's where real estate social media automation comes in. Here are the top reasons why social media automation is great for real estate. Save time creating posts and responding to messages or comments Let's start with the most obvious benefit. When you're a busy realtor, every minute counts. By automating your social media, you can free up precious hours to focus on what you do best. Improve your strategy with better data collection Do you know which platforms drive the most business for you? Which post types does your audience like best? Do you get more engagement on Sunday mornings or Wednesday afternoons? If you're not using an automation tool that helps you gather analytics, you can still find the answers to these questions. The process is just a lot more tedious. When you automate the manual parts of social media marketing, you can gather data and improve... --- ### How to Make Money on Instagram in 2024: 11 Tactics That Pay > Whether you're a brand or a content creator, there's big bucks to be made on social media. Learn how to make money on Instagram in 2024. - Published: 2024-08-16 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/how-to-make-money-on-instagram/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_2224447 - Network: Commerce, Instagram One of the most amazing things about social media is how it’s created ways for people to earn an income online and for businesses to grow and generate revenue. However, there are a number of hacks that can help users make even more money online. And that’s why we’re here—to help you maximize the potential of your Instagram income, whether you run a business or a creator account. We’ve put together 11 money-making tactics so that you can get started cashing in on Instagram, today. Can you make money on Instagram? That is a resounding YES. In fact, some of the biggest celebrities like Selena Gomez and creators on Instagram can bring in millions of dollars from a single Instagram post. However, micro influencers can also still make hundreds to thousands of dollars per post, too. Helping creators make a living on the platform has been a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube. (If you want to learn more about how to make money on social media, check out our guide. ) Last year, Instagram was the second-most downloaded app in the world. It’s the fourth most-visited website globally, the fourth most-used social media platform, and has 1. 65 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money on Instagram. Want more... --- ### Instagram Engagement Rate Calculator + Tips and Benchmarks [2024] > Feeling overwhelmed by the numbers? We've got the easiest ways to calculate and increase your brand’s Instagram engagement rate. - Published: 2024-08-15 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-engagement/ - Categories: Strategy - Tags: Calculator, Social media engagement - Tags: English - : pll_wpml_2225585 - Network: Instagram Understanding your Instagram engagement rate is crucial for measuring how your content resonates with your audience. It’s not just about posting regularly—it’s about ensuring those posts drive meaningful interactions, like likes, comments, and shares. In this post, we’ll explain how to use an Instagram engagement rate calculator to gauge your performance. We’ll also share tips on how to increase your engagement rate and what benchmarks to aim for. Let’s dive into the tools and strategies that will help you get more engagement on Instagram. Key Takeaways Instagram engagement rate measures how actively your audience interacts with your content. It counts likes, comments, shares, and saves.   Many different formulas can be used to calculate engagement rates on Instagram. The most popular include engagement rate by post, reach, impressions, or daily engagement. Engagement on Instagram is influenced by several factors, including the type of content, the use of features like polls and hashtags, and optimizing for Instagram SEO.   Engagement benchmarks (listed in this post! ) help marketers better understand their performance by comparing it to industry standards. What is Instagram engagement rate? Instagram engagement rate is a metric that measures how actively your audience interacts with your content. There are a number of different ways you can calculate engagement rate: Engagement rate by post Total engagements on a post / Total followers *100 Engagement rate by reach Total number of engagements per post / reach per post * 100 Daily engagement rate Total engagements in a day / Total followers... --- ### 20+ Expert Tips on How to Get More Views on YouTube in 2024 > Learn how to get more views on YouTube by responding to comments, creating video playlists, designing attention-grabbing thumbnails, and more. - Published: 2024-08-15 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/get-views-youtube/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_342461 - Network: YouTube Want to get more views on YouTube? Of course you do, you’re a human with a pulse and a video to share! It’s only natural. YouTube is the most popular social media platform in the U. S. and the second most visited site in the world (after Google). Viewers around the world watch more than one billion hours of YouTube content every day, and over 500 hours of content are uploaded every minute. So, how can you grab the attention of even a fraction of those viewers to get more views for your own channel? We’ll detail some of the advanced techniques the pros use to get more YouTube views. Psstt: If you’re starting from scratch, we have a primer on how to create a YouTube channel. Now, let’s get those views rolling! Key Takeaways Get your basics right. Make sure your channel looks professional with a consistent brand image, and up-to-date contact information. This sets a solid foundation for attracting viewers. Get niche: Focus on a specific area to stand out. Creating content tailored to a particular audience, like basketball tips for enthusiasts, can help build a dedicated following. Research, research, research: Use YouTube SEO to optimize your videos. This means picking the right keywords and hashtags so your content ranks higher in search results. Leverage YouTube Shorts: Create and upload short-form videos to capitalize on the growing popularity of quick, engaging content. What counts as a view on YouTube? Each time a viewer intentionally initiates the playing of... --- ### How to Get Followers on TikTok in 2024: 22 Proven Tips > Don't be fooled by websites that offer to sell you "real" TikTok followers. Learn how to get followers on TikTok for free, the honest way. - Published: 2024-08-15 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/how-to-get-tiktok-followers/ - Categories: Strategy - Tags: Social media engagement, Social media strategy, Social media trends - Tags: English - : pll_wpml_2771474 - Network: TikTok Thanks to the effectiveness of TikTok’s algorithm and For You feeds, building a following on TikTok can be more challenging than other platforms. Technically, TikTok users can enjoy endless scrolling without following a single account. Luckily, you can still build a major audience and online presence on the platform. Plenty of creators and brands have built communities on TikTok. In fact, we spoke to three social media experts — from Intel, Booking. com, and Verizon — who did just that. In this blog post, we’re diving into their keys to success, how they’ve grown their audience, strategy tips, and so much more! Why follower growth on TikTok is important Growing your TikTok followers is the difference between being a one-hit wonder and a multi-platinum-selling artist who can go on sold-out tours. Sure, you can post a viral video and gain brand awareness. But the attention of those viewers is fleeting, and their awareness is gone by the next swipe up. Investing in efforts to grow your TikTok followers will pay you off in the long run in the form of: Reach and brand awareness: Once a user follows you, TikTok will show more of your videos to that user (even on their For You pages). Having more followers will naturally increase your views and brand awareness. Monetization opportunities: Increasing your follower count can open many doors to monetization. Creators can charge more per post, receive more collaboration and sponsorship offers, and qualify to work with larger brands with larger budgets.... --- ### Redes sociales para empresas: una guía práctica (edición 2024) > Las redes sociales para empresas son un recurso esencial para llegar a los clientes, obtener datos valiosos, y crecer tu marca en 2024 (y más allá). - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://blog.hootsuite.com/es/redes-sociales-para-empresas/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_63378 No importa cuánto te encante anunciar tu marca en espectaculares o en la radio, lo cierto es que en pleno 2024, el uso de redes sociales para empresas tiene que formar parte de tu estrategia de marketing sí o sí.   Las redes sociales son una forma esencial de llegar a tus clientes, obtener datos valiosos y hacer crecer tu marca.   Si al día de hoy sigues evitando sumarte a esta poderosa herramienta de comunicación, básicamente te estás autosaboteando y estás perdiendo una gran oportunidad de conectar con tu audiencia en línea.   Sigue leyendo para conocer todos los elementos necesarios para desarrollar una estrategia de redes sociales exitosa para tu empresa.   Puntos clave Las redes sociales son imprescindibles en 2024: No integrar las redes sociales en tu estrategia de marketing es perder la oportunidad de conectar con tu audiencia en línea. Son esenciales para alcanzar a tus clientes y expandir tu marca. Interacción directa con los clientes: Las redes sociales permiten una comunicación más personal y cercana con los clientes, facilitando la resolución de dudas y la construcción de relaciones sólidas. Promoción y generación de leads: Las plataformas sociales son canales poderosos para difundir contenido y atraer nuevos clientes potenciales a través de opciones de segmentación y publicidad específica. Monitoreo de la competencia y gestión de la reputación: Mantenerse activo en redes sociales permite no solo gestionar la reputación de tu marca, sino también analizar lo que hace tu competencia, utilizando herramientas como Hootsuite para optimizar tus... --- ### All About Instagram Stories: Top Tips and Handy Tricks > Learn the basics of how to use Instagram Stories, then move on to some of our favorite Stories tips and tricks to help you stand out. - Published: 2024-08-09 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-stories/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_344697 - Network: Instagram Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either way, Instagram Stories are most definitely for you. Instagram Stories have all kinds of built-in tools and functionalities. But they can be tricky to find and even trickier to use. Read on to learn everything you need to know about how to use Instagram Stories, from basic navigation and features to creative tips for business users. We’ll answer Instagram Stories questions like: How do stories work on Instagram? What are the Instagram Story guidelines I need to know? We’ll also provide a general “Instagram Story how-to” guide. Let’s make the most of the powerful real estate at the top of the app! What are Instagram Stories? Instagram Stories are vertical photos and videos that disappear after 24 hours. They appear at the top of the Instagram app interface rather than in the news feed. What is an IG Story doing for me, you ask? Well, IG Stories are pretty popular, with approximately 500 million daily active Instagram Story users. That’s roughly 1/3 of Instagram’s total audience that can potentially have eyes on your content. Stories can include interactive tools like stickers, polls, and AR filters to make your content really pop. Here’s how to get started with the format. How to post an Instagram Story In the mobile app, click the plus icon at the bottom of the screen or on the top left. At... --- ### 13 Tips To Make Better Visual Content for Social Media > Great visual content on social media can earn followers, likes, comments, and even purchases. TL;DR? It can make or break your strategy. - Published: 2024-08-09 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/epic-guide-creating-social-media-visuals/ - Categories: Strategy - Tags: Content creation, Guide - Tags: English - : pll_wpml_343644 Much like the common crow is attracted to shiny objects, social media users love some good visual content. We usually experience social content with our eyes first, after all. And with so much content out there, it’s important for brands to stand out visually. Keep reading to find out how to create visual content that will blow your audience’s socks off. Plus, check out the stunning visual content examples we’ve curated for your viewing pleasure! What is visual content on social media? Visual content on social media is image-based content posted on social media platforms. Not to state the obvious, but visual content is content with a visual element. It’s not just text-based. And it’s a treat for the eyes, too. For example, a classic 280-character Tweet isn’t visual, but a Tweet with a photo attached is. There are a few different types of visual content that digital marketers use. Images You’ll find still images on pretty much all social media platforms. They’re the most common form of visual media content. Really, saying “images” as a type of content is a bit of a cheat. Every type of visual content is imagery in some way. Videos, for example, are simply a series of still images shown quickly. https://twitter. com/hootsuite/status/1821939908476375464 Videos Video content on social media has risen in the ranks of popular content because it’s highly engaging. Now, most content marketing strategies include video in some capacity. This content can look like short-form video clips, gifs, or long-form storytelling. Engaging... --- ### X (Twitter) marketing in 2024: A SUPER complete guide > Find out what it takes to create a winning X (Twitter) marketing strategy and reach a valuable audience on one of the world's most engaging platforms. - Published: 2024-08-08 - Modified: 2024-12-23 - URL: https://blog.hootsuite.com/twitter-marketing/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_341177 - Network: Twitter Marketing on Twitter (now officially known as X) remains an important strategy for many brands, despite some of the big players leaving the platform in 2023. Twitter is one of the few social platforms with an audience that skews male, and the largest age group is between 25 and 35 years old. If your target audience aligns with these characteristics, X (Twitter) marketing should definitely be part of your social marketing plan. But even if your audience doesn’t align with the top Twitter demographics, you can still find valuable pockets of engagement on the platform. In this post, we’ll share insights from seven social marketing pros as well as a comprehensive set of up-to-the-minute Twitter marketing benchmarks to help you create an effective strategy of your own. Key Takeaways X (Twitter) marketing is the practice of using the social network to promote a brand using a mix of organic and paid content.   Twitter is one of the few social platforms with an audience that skews male, and the largest age group is between 25 and 35 years old. The key to a successful Twitter strategy is understanding your audience, speaking their language, and creating engaging content that keeps people on the platform and encourages interaction: likes, comments, and retweets. What is X (Twitter) marketing? X (Twitter) marketing is the practice of using the social network X to promote a brand using organic social content. X is a fully public, text-oriented platform that places high value on engagement and interaction.... --- ### Becoming a social media manager in 2024: Tips from 5 SMMs > From content creation to customer service to PR to sales, businesses often rely on their social media manager to wear many hats. - Published: 2024-08-08 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/social-media-manager-skills/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_346229 Thinking of becoming a social media manager (SMM)? Social media commerce is expected to be a US$2. 9 trillion business by 2026. Not to mention, over 4. 74 billion people across the world use some kind of social media. To get in on the action, brands need to dream up beautiful content and build thriving communities around their brand. But, they can’t do it alone. That’s why there’s so much opportunity out there for skilled social media managers! If you love getting creative and connecting with others online, your skills are in high demand. Today, we’ll explain how to become a social media manager. Keep reading for actionable tips, a step-by-step guide, and industry advice from experts. Key Takeaways Social media managers manage a brand's online presence through tasks such as strategic content planning and creation, community management, and reporting. A career in social media management doesn't require formal marketing education but benefits from diverse backgrounds and continuous learning. Essential SMM skills include creativity, analytical thinking, people skills, and adaptability to new trends and tools. SMM salaries vary based on location, experience, and employment type, with averages ranging from $40,000 to over $100,000 annually for in-house positions and varying hourly rates for freelancers. What does a social media manager do? A social media manager takes care of a brand’s presence on social media. Their job covers a lot of ground: they might handle copywriting, graphic design, planning, posting, scheduling, and more. View this post on Instagram A post shared by... --- ### Social-Media-Performance: So schöpft ihr echten Mehrwert aus Social-Media-Marketing > Bewährte Marketingtaktiken zur Social-Media-Performance, die eure Social-Media-Strategie in eine gut geölte und profitable Maschine wandeln. - Published: 2024-08-08 - Modified: 2024-08-12 - URL: https://blog.hootsuite.com/de/social-media-performance/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3135615 Die Zeit der abgedrehten Social-Media-Manager ist zum Glück vorbei. Höchste Zeit, Social Media als ernstzunehmenden Treiber für Wachstum und Umsatz anzuerkennen. Willkommen in der Ära der Social-Media-Performance. Wichtige Erkenntnisse Übergang zum Performance-Marketing: Social Media kann messbares Wachstum und ROI liefern, wenn es auf Performance-Marketing ausgerichtet ist. Ziele mit Unternehmenszielen abstimmen: Stellt sicher, dass Social-Media-Ziele die übergreifenden Unternehmensziele wie Wachstum und Umsatz unterstützen. Datenbasierte Strategien implementieren: Nutzt Hootsuite, um wichtige Social-Media-Kennzahlen zu verfolgen und die Performance auf messbare Ergebnisse wie Verkäufe und Conversions auszurichten. Content für Conversions optimieren: Erstellt Social-Media-Inhalte, die nicht nur Engagement, sondern auch Conversions fördern und die Akquisekosten senken. Strategische Erkenntnisse nutzen: Analysiert regelmäßig Social-Media-Daten, um strategische Empfehlungen für die Verbesserung der Unternehmensleistung zu liefern. Hootsuite kann dabei helfen, diese Erkenntnisse effektiv zu gewinnen. Was ist Performance Marketing? Performance Marketing ist ein zeitgemäßer Marketingansatz, der sich auf die Steigerung von Wachstum und Umsatz konzentriert. Traditionelle Marketingziele können etwas vage sein — zum Beispiel ein Konzept wie Markenbekanntheit. Ja, es ist wichtig, dass die Menschen eure Marke kennen. Aber es ist schwierig, diesen Bekanntheitsgrad mit den spezifischen Growth- und Umsatzzielen eurer Firma zu verknüpfen. Aufgrund dieser Diskrepanz gilt das Marketing im Allgemeinen oft nur als Kostenstelle für das Unternehmen. Es ist etwas, für das man Geld ausgeben muss, ob man will oder nicht — und man ist möglicherweise nicht in der Lage, diese Ausgaben mit echten Erträgen zu verbinden. Performance Marketing stellt diesen Ansatz auf den Kopf. Anstatt einer reinen Kostenstelle wird das Marketing zu einem Profitcenter mit hohem... --- ### Facebook SEO: 15 tactics for better visibility in 2024 > Facebook SEO isn't just part of a well-rounded digital marketing diet — it's the key to unlocking more reach. - Published: 2024-08-08 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/facebook-seo/ - Categories: Strategy - Tags: Social media strategy, Social SEO - Tags: English - : pll_wpml_3121901 - Network: Facebook Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you plenty of tips you can implement today to better your reach. Key takeaways Facebook SEO is about about making your Facebook content easier to find. By optimizing your posts and Page with the right keywords and strategies, you can boost your visibility on Facebook and even show up in Google search results. Double-check your basics. Make sure your Page’s details—like business hours, address, and contact information—are accurate and up-to-date. This will help with local search and provide the best possible user experience. It’s all about crafting compelling content. Consistently publish high-quality, keyword-rich content to improve your Page's ranking and engagement. Use descriptive alt text for images to improve SEO and accessibility. Also, include clear calls-to-action (CTAs) on your Page to guide user behavior and increase click-through rates Regularly analyze your Page’s metrics to understand what works and what doesn’t. From there, adjust and refine. Tools like Hootsuite Analytics can help. What is Facebook SEO and why is it important? Facebook SEO is the practice of optimizing Facebook content to increase your reach, discoverability, and visibility on the platform. Social SEO is a relatively new practice, but it’s grounded in the same principles as traditional SEO, which is the process of getting your site... --- ### 21 AI Tools for Social Media: Boost Engagement and Productivity > The best AI tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more. - Published: 2024-08-08 - Modified: 2025-02-07 - URL: https://blog.hootsuite.com/best-ai-tools-for-social-media/ - Categories: Strategy - Tags: AI, Social media tools - Tags: English - : pll_wpml_3125975 Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. In fact, according to Statista, the global market revenues of AI usage in marketing are expected to reach $36 billion in 2024. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 16 of the best tools AI social media marketing has to offer. From tools to help you write captions, create videos and imagery, prompt the best hashtags and times to post, and so much more. What are AI tools for social media? AI tools for social media are software designed to help people create, manage, or optimize social media content, strategy, and process. Social media management tools have been around for nearly as long as the apps themselves. We’ve all used third-party apps to repost on Instagram and editing software like VSCO to get our selfies on point, but now that AI has entered the chat, things are moving fast. AI social media tools help marketers with everything from automation to brainstorming to data collection in real time — and in a fraction of the time it takes to do these things manually. And considering most marketers’ biggest concern is the time and budget investment needed to stay active on multiple platforms, AI tools are much needed. Why AI tools for social media marketing are a game-changer Let’s dig into exactly... --- ### Cómo gestionar varias cuentas de Facebook y mantenerte organizado > Gestionar varias cuentas de Facebook puede resultar abrumador. Pero no hay por qué estresarse: te damos consejos para facilitar el proceso. - Published: 2024-08-07 - Modified: 2024-08-07 - URL: https://blog.hootsuite.com/es/gestionar-varias-cuentas-de-facebook/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_2224787 - Network: Facebook Gestionar varias cuentas de Facebook -en una agencia, en una franquicia, como autónomo o dentro de una gran organización-, es una gran responsabilidad. No es tarea fácil mantener las distintas cuentas organizadas y funcionando sin problemas. Cambiar de cuenta manualmente siempre implica un riesgo (¿lo he publicado en la Página correcta? ) y consume un tiempo precioso que no puedes perder. . En esta publicación veremos cómo gestionar varias cuentas de Facebook para ti, tu equipo y tus clientes con facilidad. ¿Puedes tener varias cuentas de Facebook? En primer lugar, aclaremos un punto de terminología que puede ser confuso. Cada usuario de Facebook sólo puede tener una cuenta personal de Facebook. Sin embargo, puedes utilizar esa cuenta para crear y gestionar varios perfiles, grupos y páginas de Facebook (así como cuentas de Instagram). ¿Cuál es la diferencia entre una cuenta, un perfil y una página de Facebook? Tu cuenta de Facebook es la forma en que inicias sesión en Facebook. Es el centro de toda tu actividad en Facebook y, según las normas comunitarias de Facebook, debe estar registrada con tu nombre real. Aquí es donde controlas tu configuración de Facebook. Tu perfil principal de Facebook es el que creas cuando configuras tu cuenta de Facebook por primera vez. De nuevo, según las normas comunitarias, este perfil debe utilizar tu nombre real. Este es el perfil que utilizarás para entrar a las páginas de Facebook que administres. Perfiles adicionales de Facebook: Puedes crear perfiles de Facebook adicionales con diferentes @nombresdeusuario,... --- ### Comment générer de la valeur à partir du marketing de performance sur les médias sociaux > Optimisez votre stratégie de performance marketing sur les médias sociaux et boostez votre ROI avec ces tactiques éprouvées et efficaces. - Published: 2024-08-06 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/performance-marketing-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3135615 L’incertitude dont faisaient parfois preuve les responsables de médias sociaux appartient au passé. Il est temps de se concentrer sur le marketing de performance sur les médias sociaux. Car aujourd’hui, cela ne fait plus aucun doute : les médias sociaux constituent un moteur de croissance et une source de revenus incontournables. Qu’est-ce que le marketing de performance ? Le marketing de performance est une approche moderne du marketing qui se focalise sur un point bien précis : la stimulation de la croissance et du chiffre d’affaires. Les objectifs marketing traditionnels se révèlent parfois un peu vagues. Prenez le concept de notoriété de la marque. Certes, il est important que les gens connaissent votre marque, mais il est difficile d’établir un lien entre le degré de notoriété et les objectifs spécifiques de votre marque en matière de croissance et de chiffre d’affaires. Voilà pourquoi le marketing est généralement considéré comme un coût pour l’entreprise : il implique un certain nombre de dépenses (que vous le vouliez ou non) et le lien entre ces dépenses et les bénéfices réels de la marque est parfois ténu. Le marketing de performance constitue donc une approche révolutionnaire, dans la mesure où il transforme votre marketing en un outil de profit à retour sur investissement élevé, au lieu de simplement le considérer comme une source de coûts. Il permet d’atteindre des objectifs commerciaux concrets tels que l’augmentation des ventes et du nombre de prospects tout en réduisant les coûts d’acquisition de clients. Les solutions de marketing modernes incluent des... --- ### 7 herramientas de planificación de Instagram para mantenerte organizado (y tranquilo) > Programa tus publicaciones, monitorea estadísticas y mantente organizado con las mejores herramientas de planificación de Instagram de 2024. - Published: 2024-08-05 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/herramientas-de-planificacion-de-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_3135546 - Network: Instagram ¿Necesitas herramientas de planificación de Instagram que haga tu vida más fácil? Gestionar una cuenta de Instagram puede parecer un acto de malabarismo, pero tener las herramientas adecuadas lo convierte en un juego de niños. Imagina programar publicaciones fácilmente, encontrar los mejores momentos para interactuar con tu público y conseguir el máximo impacto visual diseñando la cuadrícula de tu perfil. En este artículo exploramos las mejores herramientas de planificación de Instagram de 2024, con opciones tanto gratuitas como de pago, para ayudarte a mantener la calma y tenerlo todo bajo control. ¿Qué es una herramienta de planificación de Instagram? Las herramientas de planificación de Instagram son aplicaciones de software que te ayudan a gestionar y organizar tu contenido, incluso en varias cuentas de Instagram. Estas herramientas están diseñadas para agilizar el proceso de creación, programación y publicación de contenidos, permitiéndote mantener una presencia en Instagram coherente y atractiva. Las herramientas de planificación de Instagram cuentan con múltiples funciones para ayudarte a gestionar tu cuenta de forma eficiente. Aquí tienes un vistazo a algunas de las funcionalidades clave. Crear publicaciones, Historias y Reels Las mejores herramientas de planificación de Instagram te permiten crear y editar tus publicaciones, historias y Reels directamente dentro de la aplicación. Esto incluye subir contenido, escribir pies de foto, añadir hashtags, etiquetar otras cuentas y hacer publicaciones cruzadas en distintas plataformas de redes sociales. Algunas herramientas ofrecen incluso funciones integradas de edición fotográfica y acceso a una biblioteca de imágenes de archivo, para que puedas dedicar menos... --- ### 38 Ways to Gain Real Instagram Followers Fast and Organically (No Buying) > Want to know how to get more Instagram followers? You don't need to pay for fake followers or use bots — just follow our guide. - Published: 2024-08-01 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/get-more-instagram-followers/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_338015 - Network: Instagram You know how they say the best things in life are free? Well, it’s true. At least when it comes to how to get more followers on Instagram. You don't need to use black hat techniques or join an Instagram engagement pod. And you definitely don't need deep pockets to know how to get followers on Instagram. You just need this big, huge, monster list of tips on amassing free Instagram followers. How to get more followers on Instagram 1. Develop a thoughtful Instagram marketing strategy Our number one piece of advice on how to gain followers on the Instagram app is to start with a clear plan. Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: increase brand awareness boost product sales drive traffic to your website. Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. 2. Define your target audience You can’t know what kind of content you should be making if you don’t know who you’re making it for. Ask yourself some questions about who you’re trying to reach: Where... --- ### Wie man eine Social-Listening-Strategie entwickelt [4 echte Beispiele] > Wie Unternehmen durch Social Listening an wichtige Insights kommen, und wie ihr eine eigene erfolgreiche Social-Listening-Strategie entwickelt - Published: 2024-08-01 - Modified: 2024-08-05 - URL: https://blog.hootsuite.com/de/social-listening-strategie/ - Categories: Strategie - Tags: Social listening, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3135651 Mit einer gut durchdachten Social-Listening-Strategie könnt ihr Millionen von Konversationen im gesamten Social Web im Auge behalten. Sie hilft euch auch, das ständige Hintergrundrauschen zu durchdringen und wirklich wichtige Erkenntnisse für eure Marke zu gewinnen. Durch Social Listening hat man quasi Zugriff auf eine unbegrenzte Anzahl von detailbesessenen Fokusgruppen, die überall auf der Welt gleichzeitig arbeiten. Und praktischerweise werden die wichtigsten Ergebnisse direkt in euren Posteingang gesendet. Social Listening fördert wichtige strategische Daten zu Tage, darunter: wer eure Kunden und Konkurrenten sind, was die Menschen dazu bewegt, sich mit Marken wie der euren zu beschäftigen, was die Leute wirklich über euch denken, und wo sich eure Kunden und Wettbewerber online engagieren. Bewaffnet mit diesen Daten könnt ihr Branchentrends prognostizieren, bevor sie auftreten. Und ihr könnt potenzielle Krisen erkennen, bevor sie sich auswachsen. Kurz gesagt: durch den strategischen Einsatz von Social Listening habt ihr die Nase immer ein Stück weit vorn. Es offenbart tiefe Einblicke, die sich positiv auf eure Social-Media-Arbeit auswirken. Und die Taktik kann sich sogar für übergeordnete Themen wie die Markenpositionierung auszahlen. Wichtige Erkenntnisse Klare Ziele setzen: Definiere spezifische Ziele für deine Social-Listening-Strategie, um fokussiert zu bleiben. Strategische Einblicke gewinnen: Nutze Social Listening, um Kundenverhalten zu verstehen, Trends vorherzusagen und Krisen früh zu erkennen. Leistungsstarke Tools verwenden: Verwende Tools wie Hootsuite, um Daten effizient zu sammeln und zu analysieren. Daten regelmäßig überprüfen: Überprüfe regelmäßig die Daten deiner Social-Listening-Strategie, um Geschäftsziele zu unterstützen. Echte Einblicke anwenden: Nutze Erkenntnisse aus Social Listening, um Produktentwicklung und Marketingstrategien zu verbessern. Was ist... --- ### Influencer Rates: How To Maximize Your Budget in 2024 > How do successful influencers decide what to charge for their work? We've got influencer rates and pricing formulas to help you get started. - Published: 2024-07-31 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-pricing/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_2223058 You might know your favorite influencers’ preferred brand of dog food, the messy details of their last breakup, or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: Influencer rates. Creating branded content involves time, labor, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? How much do influencers make per post? Read on to find average influencer costs on the most popular platforms, factors that might affect influencer pricing, and the best formulas for calculating rates for your next influencer marketing campaign. How much does influencer marketing cost? Instagram, TikTok, and YouTube are the most popular social media platforms for influencers. Let’s examine the amounts influencers make on each platform and the different types of content that could be available to you. But first, a quick vocab check. At Hootsuite, we organize influencer types by the following sizes: 1,000–10,000 followers = Nano-influencer 10,000–50,000 followers = Micro-influencer 50,000–500,000 followers = Mid-tier influencer 500,000–1,000,000 followers = Macro-influencer 1,000,000+ followers = Mega-influencers Instagram influencer pricing According to Statista, mega-influencers charge a minimum average price of $1,200 per Instagram post. But you may not need an audience of 1,000,000+ followers to reach your marketing goals. Nano-influencers on Instagram can charge between $25 and $150 per post. Once you reach mid-tier influencers, you’re looking at anywhere from $160 to $1,800 per post. View this post on... --- ### 18 consejos para YouTube: cómo hacer crecer tu canal en 2024 > ¿Quieres hacer crecer tu canal? Aquí tienes 18 consejos para YouTube, ideales para creadores principiantes, intermedios y expertos. - Published: 2024-07-31 - Modified: 2024-07-31 - URL: https://blog.hootsuite.com/es/consejos-para-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_344099 - Network: YouTube ¿Tienes un canal de YouTube y no sabes cómo hacerlo crecer? ¡Estás en el lugar correcto! En este artículo, hemos seleccionado lo mejores consejos para YouTube que puedes empezar a usar de inmediato. Ve directo a la sección más relevante para ti o sigue leyendo la guía completa. YouTube es el lugar donde deben estar las marcas y los creadores que aspiran aumentar el alcance de su contenido. ¿Por qué? Porque tiene una audiencia potencial gigantesca y uno de los mejores programas de monetización de contenido de todas las plataformas sociales.   Después de todo, YouTube es el segundo sitio web más visitado del mundo y 83% de las personas adultas en EE. UU. usan la plataforma. Los espectadores reproducen mil millones de horas de video cada día. Y aún así, no se siente sobresaturado. En efecto, no hay mejor momento que ahora para abrir un canal de YouTube. 8 consejos de YouTube para principiantes  ¿Listo para comenzar? Estas recomendaciones de YouTube para principiantes te ayudarán a empezar tu canal con el pie derecho y te encaminarán al éxito.   1. Elige el nombre adecuado para tu canal  Lo primero que necesitas es elegir un nombre para tu canal de YouTube. ¿Cuál es la mejor forma de representar el tipo de contenido que planeas compartir?   El nombre perfecto para tu canal de YouTube debe cumplir con las siguientes características: Contener tu nombre o el de tu compañía, según sea el caso Tener una palabra o frase que lo categoriza... --- ### Social selling: What it is and how to get good at it > Social selling allows you to laser-target your prospecting, establish rapport with potential clients, and drive social media sales. - Published: 2024-07-31 - Modified: 2025-02-19 - URL: https://blog.hootsuite.com/what-is-social-selling/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_343646 Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of your sales funnel. Keep reading to learn about social selling best practices that will turn your social presence into a lead-generation machine. What is social selling? Social selling means using social networks to connect with, understand, and nurture leads and prospects. The goal is to establish your value and expertise. At the same time, you build meaningful relationships with potential customers. This makes you—and your brand—the natural point of contact when a prospect is ready to buy. Traditional social selling Originally, social selling was primarily (but not totally) a B2B practice. It involved finding ways for sales reps and teams to incorporate the exponential networking power of social tools into their existing sales process. After all, sales has always been about building relationships. You need to establish rapport and credibility, then provide the right solution to the right prospect at the right time. Social selling simply maximizes relationships and connections. For sales teams, this builds an expanded network of qualified prospects. Social listening also allows sales teams to identify new leads. Reps can then reach out with personalized, relevant, and helpful solutions. It’s no surprise, then, that 78% of sales reps who incorporate social selling outsell their peers who are stuck in the world of cold calls and generic outreach. Inbound social selling Inbound social selling flips the traditional process. Rather... --- ### Comment construire une stratégie de social listening efficace [+ 4 exemples réels] > Apprenez à élaborer votre propre stratégie de social listening et découvrez comment les entreprises utilisent cet atout de taille. - Published: 2024-07-30 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/strategie-de-social-listening/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Veille sociale - Tags: Français - : pll_wpml_3135651 Une stratégie de social listening bien planifiée vous permet de suivre avec attention les millions de conversations qui se déroulent sur le web. Elle vous aide également à faire le tri et à trouver les informations les plus pertinentes pour votre marque. C’est un peu comme si vous disposiez d’un nombre illimité de groupes de discussion fonctionnant en même temps, partout dans le monde, et vous envoyant leurs principales conclusions directement dans votre boîte de réception. Le social listening permet d’obtenir des données stratégiques de premier plan, telles que : l’identité de vos clients et de vos concurrents, les motivations qui poussent les gens à interagir avec des marques comme la vôtre, l’opinion réelle des internautes à votre sujet, et les plateformes sur lesquelles vos clients et vos concurrents interagissent en ligne. Ces données vous aident à anticiper les tendances du secteur et à détecter les crises potentielles avant qu’elles ne se produisent. En bref, le recours stratégique au social listening vous permet de garder une longueur d’avance. Il vous fournit des informations approfondies vous permettant d’optimiser vos efforts sur les réseaux sociaux. Il peut même vous aider à orienter des enjeux plus vastes comme le positionnement de la marque. Qu’est-ce qu’une stratégie de social listening ? Une stratégie de social listening est un plan d’écoute des médias sociaux basé sur des objectifs et visant à recueillir des informations susceptibles d’aider votre entreprise à prospérer. Comme tout bon plan d’action, une stratégie de social listening réussie commence par la définition d’objectifs clairs.... --- ### How to Craft the Perfect Social Media Bio: 46 Free Templates > Your social media bio may be short, but its potential is powerful. Use that space to attract new followers—or customers. - Published: 2024-07-30 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-bio/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2223451 A social media bio is like an introduction with a limited character count. That’s right: the pressure’s on. If you hate elevator pitches or coming up with a fun fact about yourself at networking events ), you’re probably finding writing your bio for Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and Pinterest just as intimidating. Especially because length, tone, and emoji usage varies across platforms. Luckily, AI social media generators can write up a bio on the fly, and we’ve got over 40 examples from brands that are rocking the bio game in this post. What is a social media bio? A social media bio is a short, text-based intro that appears on your social profile. Nearly all social media platforms (including Instagram, Facebook, X/Twitter, LinkedIn, Pinterest, YouTube, and TikTok) can include a social media bio as part of a profile. If you think of your social media profiles as a welcome mat for your content, the bio is the message on the mat. A typical social media bio often includes: The profile username A profile photo A brief description of what kind of content the user posts Contact info Web links to more of the user’s work Timely news, updates or important information What makes a great social media bio? One thing all social platforms have in common when it comes to bios is limits: you only have a certain number of characters, words or clickable links that can be included in a bio. This isn’t the spot to dive... --- ### Rendimiento en redes sociales: Cómo generar valor real con marketing en las redes sociales > Usa estas 7 tácticas de marketing de rendimiento (performance marketing) para crear una infalible estrategia de rendimiento en redes sociales. - Published: 2024-07-29 - Modified: 2024-07-30 - URL: https://blog.hootsuite.com/es/rendimiento-en-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_3135615 Afortunadamente, la tendencia de los social media managers locos quedó atrás. Ahora es momento de reconocer las redes sociales como un importante impulsor del crecimiento y los ingresos. Bienvenido a la era del rendimiento en redes sociales. ¿Qué es el marketing de rendimiento? El marketing de rendimiento (o performance marketing) es un enfoque moderno del marketing que se centra en impulsar el crecimiento y los ingresos. Los objetivos del marketing tradicional pueden ser un poco vagos. Piensa en un concepto como la conciencia de marca. Sí, es importante que las personas conozcan tu marca. Pero es difícil vincular ese nivel de conciencia con los objetivos específicos de crecimiento e ingresos de tu marca. Debido a esa desconexión, el marketing generalmente se considera como un centro de costos para la empresa. Es algo en lo que debes gastar dinero, lo quieras o no, y es posible que no puedas vincular ese gasto con los retornos reales. El marketing de rendimiento cambia ese enfoque por completo. En lugar de ser un centro de costos, el marketing se convierte en un centro de ganancias de alto retorno de inversión (ROI). Apoya objetivos comerciales reales, como aumentar las ventas y los clientes potenciales, y al mismo tiempo reduce los costos de adquisición de clientes. Las herramientas de marketing modernas ofrecen herramientas refinadas para generar informes de seguimiento, análisis, investigación y atribución. Esos datos convierten el departamento de marketing en una mina de oro de información procesable. Los resultados pueden aumentar el rendimiento en toda... --- ### Facebook automation: What you can automate + tools [2024] > Facebook automations can handle tedious maintenance more efficiently, so you can focus on the big-picture stuff for your brand. - Published: 2024-07-26 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/facebook-automation/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_2226273 - Network: Facebook Busy social media marketers, rejoice! Facebook automations are here to save the day. If you're overwhelmed with tasks like managing ads, scheduling posts, building reports, and responding to followers, you're not alone. But not all automation tools are created equally. In this blog, we'll explore the very best Facebook automation tools to save you time, money, and brain cells — while still adhering to Facebook’s Terms of Service. What is Facebook automation? Facebook automation is the process of using online tools and software to simplify some of the tasks involved with managing a business’s Facebook presence. A great example of social media automation on Facebook done well is scheduling posts in advance, automatically responding to incoming messages, or leveraging automation to help analyze A/B testing results. Legitimate Facebook automation avoids using bots or other unauthorized methods to manipulate engagement. Instead, reputable tools operate within the boundaries of Facebook’s Terms of Service and Community Guidelines. Examples of legitimate Facebook automation: Post scheduling. Rather than manually posting content every day, businesses can use scheduling tools to plan and publish posts at optimal times. Automated responses. Setting up Facebook automated responses for common customer questions gives followers quick answers and lessens the burden on customer service teams. Ad management. Facebook ad automation features, such as automated rules or dynamic ads, can help ads reach the right people at the right time. Analytics and reporting. Gather data on how posts are doing, who's engaging with them, and more, so you always know what's working and... --- ### 21 WhatsApp Statistics Marketers Must Know in 2024 > Want to know the WhatsApp stats that will help determine your marketing strategy for 2024? Get the top 25 here. - Published: 2024-07-26 - Modified: 2024-08-28 - URL: https://blog.hootsuite.com/whatsapp-stats/ - Categories: Strategy - Tags: Social media stats, Social media strategy - Tags: English - : pll_wpml_2773915 - Network: Whatsapp WhatsApp is the most popular messaging app on the planet (with over 3 billion unique active users) and can be an excellent tool for businesses. In fact, brands can create ads through WhatsApp Business and use WhatsApp for customer service to take advantage of the platform’s colossal community. But first, getting a good idea of how WhatsApp users compare to your target audience is vital. Is your brand focused on women between the ages of 55 and 64? High-income American adults? Brazilian internet users who don’t mind ads? Whatever your goals, WhatsApp may be the key to kicking that social media marketing game up a notch. Let’s look at some data. General WhatsApp statistics 1. Globally, WhatsApp has about three billion unique active users. Yes, that’s a billion WhatsApp users. The messaging and video calling app launched in 2009 and quickly proved it has that Boom Boom Pow (much like the Black Eyed Peas song that also came out in 2009). To put that in perspective, earth’s population is around 8 billion, which means around 4 in every 10 people use Whatsapp—that’s a market size that social media managers can’t ignore. Source: Statista 2. Over 51 million people download WhatsApp every month. According to a January 2024 Statista study, WhatsApp has every other messenger app beat for monthly downloads. In fact, other apps aren’t even close: the next most-downloaded app is Snapchat, which has about 10 million fewer. Telegram has 36. 7 million downloads, and fourth place goes to—oh, lookie... --- ### How To Do YouTube SEO in 2024 [Tips + Free Tool] > Wondering why your YouTube videos are struggling to get views? These YouTube SEO tips can help your videos reach more people. - Published: 2024-07-25 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/youtube-seo/ - Categories: Strategy - Tags: Free tool, Social media strategy, Social video - Tags: English - : pll_wpml_3125426 - Network: YouTube If you're a content creator or run a brand's YouTube channel, you probably want more people to watch your videos. Of course, creating great content is important, but did you know other factors within your video determine who sees it and when? Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. YouTube SEO is all about optimizing these different elements to ensure your videos are shown to more people more often. If you're ready to learn more about YouTube SEO, here are some proven tactics and best practices to follow. What is YouTube SEO? YouTube SEO is the process of optimizing YouTube videos and channels to rank higher in YouTube search results. YouTube SEO includes strategies like keyword research, script optimization, link building, and more. SEO stands for "search engine optimization" and is typically used for web pages that want to rank in search engines like Google. However, many social media platforms—like YouTube and Instagram — have their own rules for pushing certain content forward. How does SEO on YouTube work? YouTube's algorithms use many SEO factors when ranking YouTube videos and channels. These include information sources like video titles, descriptions, metadata, tags, thumbnails, watch time, view count, and more. Ultimately, the algorithm wants to show viewers the most relevant and useful YouTube videos. It's good for them and you, because when you like what you're watching, you're more likely to stay on the platform. But... --- ### The best TikTok hashtags for growth > Ready to grow your following fast? Master TikTok hashtags to maximize your videos' views and ensure you connect with the right people. - Published: 2024-07-25 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/tiktok-hashtags/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2771931 - Network: TikTok Creating great TikTok content is one thing; getting people to actually look at it is another. But if you harness the power of TikTok hashtags, you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. What are TikTok hashtags and how do you make one? TikTok hashtags are keywords starting with #. They help make your posts discoverable to all kinds of users. By adding Tikok hashtags, you can help your posts reach a wider audience, join trends, increase profile visibility, and improve user engagement. Want to make your own hashtag on TikTok? Just type your perfect combo of letters and numbers into your caption, post your video, and like magic, you’ve birthed a hashtag out into the world. Something that incorporates the name of your brand or product is typically a good idea, like #owalafreesiptwist https://www. tiktok. com/@owala/video/7385573654152695086? lang=en Top 100 popular hashtags on Tikok in 2024 Consider this list a good starting point, but TikTok hashtag trends tend to rise quickly and change often, so keep your eye on the Trend Discover page regularly to see what’s trending and understand how TikTok hashtags work before you publish. #teamwork #cobrakai #kamalaharris #rosaquelindaeres #deadpool #youknowme #kamala #deadpoolandwolverine #greeneyes #dkane #wildfire #migueldiaz #harris #collegefootball #arad #teamworkifb #deadpool3... --- ### So erstellt ihr einen Social-Media-Report [inklusive kostenloses Template] > Ein umfassender Social-Media-Report weist nach was ein Social-Media-Marketing-Plan taugt. Er zeigt die Ergebnisse auf untermauert durch Daten - Published: 2024-07-25 - Modified: 2025-04-24 - URL: https://blog.hootsuite.com/de/social-media-report-template/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_2222747 Sprechen wir es aus: Wenn ihr keine Social-Media-Reports erstellt, um eure Fortschritte zu verfolgen und die Performance zu analysieren, verschwendet ihr eure Zeit. (Klingt harsch? Vielleicht. Aber wenn es um den Social-Media-Erfolg geht, können wir sehr streng sein. ) Das Sammeln und Analysieren von Daten zu euren erfolgreichsten Beiträgen, eurer Zielgruppe und, ja, auch zu schmerzlichen Misserfolgen, ist das Rezept zur Verbesserung eurer Social-Media-Performance. Ohne diese wichtigen Informationen ist es kaum möglich, eure Follower-Zahlen zu steigern oder eure Social-Media-Ziele zu erreichen. Wie Geschäftsleute zu sagen pflegen: Was nicht gemessen werden kann, lässt sich auch nicht managen. Außerdem sind Social-Media-Reports so ziemlich die einzige Möglichkeit, eurem Team und Vorgesetzten den Wert eurer Social-Media-Marketing-Bemühungen zu demonstrieren. Von der Arbeitsmoral der Mitarbeiter über die Erhöhung der Budgets bis zur Vergrößerung eures Teams — ihr braucht Daten, um den Impact eurer Arbeit auf das Unternehmen zu belegen. Aber wir verraten euch ein kleines Geheimnis: Social-Media-Reports müssen kein Akt sein. Mit einem Template für Social-Media-Reports ist die Erstellung eigener Reports ganz einfach. (Und wenn euch sogar das Ausfüllen dieser Vorlage zu viel ist: Hootsuite Analytics kann automatisch euren Traumreport erstellen. ) Höchste Zeit, ein paar Social-Media-Reports auf die Straße zu bringen, um zu beweisen, was ihr wert seid, und eure Social-Media-Strategie auf Erfolgskurs zu bringen — und wir haben die Tipps, Tricks und das Template für Social-Media-Reports, die euch dabei auf die Sprünge helfen. Wesentliche Erkenntnisse Konsistenz im Reporting: Ein standardisiertes Berichtstemplate hilft, die Social-Media-Leistung regelmäßig und übersichtlich zu analysieren. Es fördert Konsistenz und erleichtert... --- ### What’s New in Social Media Demographics? 83 Stats for 2024 > Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. - Published: 2024-07-25 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/social-media-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_354493 Understanding the latest social media demographics is an important component of creating (or updating) an effective social media strategy. Use the information here to build buyer personas, plan your social ad mix, and determine where to engage your organic social media audience. What’s new in 2024? 1. The average age of social media users is creeping up Almost all major platforms (except Snapchat) have seen significant rises in the average user age over time, especially since 2022. Social has extensive reach in all age categories in 2024. We get into the details by platform below. Source: GWI 2. More than 6. 5 million Gen Alpha Americans will be using social networks by the end of 2024 While more users at the upper end of the age range are drawing the average age of social media users upwards, the next generation is also coming into the social sphere. The oldest Gen Alphas, born in 2010, are now old enough to have their own social accounts. 3. As AI use increases, Gen Z is least likely to trust (21%) and engage with (20%) social content created by AI Virtually all social marketers are incorporating AI tools to reduce workload and improve ROI. But be careful about leaning too heavily on AI for content generation—a human touch is important to maintain relationships with your social audience. Source: Hootsuite Social Trends Report 2024 General social media demographics 4. As of 2024, the number of social media users worldwide was 5. 17 billion. That’s nearly... --- ### Cómo crear una estrategia de escucha social [4 ejemplos reales] > Descubre cómo las empresas usan la escucha social para obtener información importante y aprende a crear tu propia estrategia de escucha social. - Published: 2024-07-24 - Modified: 2024-07-24 - URL: https://blog.hootsuite.com/es/estrategia-de-escucha-social/ - Categories: Estrategia - Tags: Escucha social, Estrategia de redes sociales - Tags: Español - : pll_wpml_3135651 Una estrategia de escucha social bien planeada te permite controlar millones de conversaciones en la red social. También te ayuda a ir directo al grano para encontrar la información más relevante para tu marca. Es como tener una cantidad ilimitada de focus groups (o grupos focales) detallados que operan todos a la vez, en todo el mundo. Y, convenientemente, reportan sus principales hallazgos directamente a tu bandeja de entrada. La escucha social revela datos estratégicos importantes como: quiénes son tus clientes y competidores, qué motiva a las personas a interactuar con marcas como la tuya, qué piensan realmente las personas sobre ti y dónde interactúan en línea tus clientes y competidores. Estos datos te ayudan a predecir las tendencias de la industria antes de que sucedan y a detectar posibles crisis antes de que se desarrollen. En resumen, el uso estratégico de la escucha social te mantiene un paso adelante. Revela conocimientos profundos que maximizan tus esfuerzos sociales. Incluso puede guiar temas más amplios, como el posicionamiento de la marca. ¿Qué es una estrategia de escucha social? Una estrategia de escucha social es un plan basado en objetivos que usa la escucha social con el fin de recopilar información que pueda ayudar a que tu empresa tenga éxito. Como cualquier buena estrategia, una estrategia de escucha social comienza con objetivos claros. A partir de ahí, se trata de planear cómo recopilar los datos correctos para respaldar esos objetivos. También deberás incluir un plan para analizar tus datos y compartir tus... --- ### Comment vendre sur TikTok Shop : nos 5 conseils > TikTok Commerce permet de montrer et vendre des produits sans quitter l’appli. Découvrez les clés de la réussite pour vendre sur TikTok Shop. - Published: 2024-07-23 - Modified: 2024-07-23 - URL: https://blog.hootsuite.com/fr/vendre-sur-tiktok-shop/ - Categories: Stratégie - Tags: Commerce social, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2771355 - Network: Commerce, TikTok Avant même que TikTok ne déploie TikTok Shop, son outil de vente intégré, la plateforme encourageait naturellement les achats. Les créateurs de contenu mentionnaient des produits sur leur profil et leurs abonnés dévalisaient les sites de vente en ligne et les boutiques locales. L’influence majeure de TikTok sur le commerce a même donné naissance à un hashtag populaire, #TikTokMadeMeBuyIt. Néanmoins, en septembre 2023, TikTok annonce officiellement le lancement de TikTok Shop. Attendue de longue date, cette fonctionnalité de commerce social permet d’effectuer des achats intégrés et facilite la découverte de produits sur la plateforme. Désormais, vous pouvez effectuer des achats sur TikTok sans quitter l’application – et beaucoup de personnes sont passées à l’acte ! On estime que trois utilisateurs sur quatre achèteront un produit sur TikTok. Si vous êtes prêt à vendre vos produits sur les réseaux sociaux, suivez les étapes présentées ci-dessous pour configurer votre boutique sur TikTok Shop. Qu’est-ce que TikTok Shop ? TikTok Shop est une fonctionnalité d’achat en ligne accessible directement sur l’application TikTok. Elle permet aux commerçants, aux marques et aux créateurs de contenu de présenter et vendre leurs produits directement sur TikTok à travers des vidéos du flux TikTok, dans des vidéos LIVE, sur l’onglet Vitrine de votre profil et dans l’onglet Boutique de la plateforme. L'onglet Boutique est une marketplace centralisée où l’utilisateur peut regarder et acheter des produits. Qui peut utiliser TikTok Commerce ? Si vous souhaitez créer une boutique sur TikTok, vous devez tout d’abord vérifier que vous avez accès à cette... --- ### Cómo empezar a vender en TikTok Shop: 5 consejos > Con TikTok Shopping, puedes vender productos sin salir de la aplicación. Aquí te explicamos cómo configurar tu TikTok Shop para el éxito. - Published: 2024-07-22 - Modified: 2024-07-23 - URL: https://blog.hootsuite.com/es/vender-en-tiktok-shop/ - Categories: Estrategia - Tags: Comercio social, Estrategia de redes sociales - Tags: Español - : pll_wpml_2771355 - Network: Commerce, TikTok Antes de que TikTok lanzara TikTok Shop, su herramienta de comercio nativa, las compras en TikTok se hacían de forma orgánica. Los creadores mencionaban productos en sus videos y los espectadores arrasaban con los sitios de comercio electrónico y las tiendas locales. La poderosa influencia de TikTok en el comercio incluso llevó al popular hashtag #TikTokMadeMeBuyIt. Pero en septiembre de 2023, TikTok lo hizo oficial con el anuncio de TikTok Shop. La esperada experiencia de comercio social tiene compras dentro de la aplicación y un descubrimiento de productos optimizado para la plataforma. Ahora, puedes comprar en TikTok sin salir de la aplicación, ¡y muchas personas lo hacen! Es probable que tres de cada cuatro usuarios compren algo mientras usan TikTok. Si estás listo para empezar a vender en redes sociales, sigue estos pasos para configurar tu TikTok Shop. ¿Qué es TikTok Shop? TikTok Shop es una función de compras a la que se puede acceder directamente en la aplicación TikTok. Permite a los comerciantes, marcas y creadores mostrar y vender productos directamente en TikTok a través de videos en el feed, TikTok Lives, su propia página de Tienda y la pestaña Tienda de la plataforma. Para los consumidores, la pestaña Tienda ofrece un mercado centralizado para buscar y comprar productos. ¿Quién puede usar TikTok Shopping? Si quieres crear una tienda de TikTok, primero debes verificar si tienes acceso. Actualmente, TikTok Shop está disponible para vendedores en Indonesia, Malasia, Filipinas, Singapur, Tailandia, Reino Unido, Estados Unidos y Vietnam. (Lo sentimos, Latinoamérica).... --- ### So geht TikTok Shopping! Plus: 5 Top-Tipps für euren TikTok Shop > Mit TikTok Shopping könnt ihr Produkte direkt in der App anzeigen und verkaufen. Hier erfahrt ihr, wie ihr einen TikTok Shop einrichtet. - Published: 2024-07-18 - Modified: 2024-07-23 - URL: https://blog.hootsuite.com/de/tiktok-shop/ - Categories: Strategie - Tags: Social commerce, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771355 - Network: Commerce, TikTok Bevor TikTok ein eigenes E-Commerce-Tool einführte, wurde dort organisch geshoppt. Die Creators erwähnten Produkte in ihren Feeds, und die Zuschauer schauten sich auf E-Commerce-Websites und in lokalen Geschäften danach um. Der starke Einfluss von TikTok auf den Handel spiegelte sich sogar in einem eigenen und sehr beliebten Hashtag wider: #TikTokMadeMeBuyIt. Im September 2023 machte TikTok dann mit dem Launch von TikTok Shop Nägel mit Köpfen. Die lang erwartete Social-Commerce-Experience bringt In-App-Shopping und eine optimierte Produktentdeckung auf die Plattform. Jetzt kann man auf TikTok shoppen, ohne die App zu verlassen — und viele tun das auch! Drei von vier Nutzern kaufen wahrscheinlich etwas, während sie TikTok nutzen. In Deutschland wurde der diesen Sommer geplante Launch von TikTok Shop gerade verschoben, aber es dürfte nur eine Frage der Zeit sein, bis man auch hierzulande direkt auf TikTok shoppen kann — für die mittlerweile 20 Millionen TikTok-Nutzer in Deutschland sicher eine gute Nachricht. Ihr wollt über soziale Netzwerke verkaufen? Höchste Zeit, sich vorzubereiten! Macht euch hier schon mal schlau, wie man TikTok-Shop einrichtet. Was ist TikTok Shop? TikTok Shop ist eine Shopping-Funktion, die direkt über die TikTok-App zugänglich ist. Sie ermöglicht es Händlern, Marken und Creators, Produkte direkt auf TikTok über In-Feed-Videos, TikTok Lives, ihre eigene Shop-Seite und den Shop-Tab der Plattform anzuzeigen und zu verkaufen. Für Verbraucher bietet der Shop-Tab einen zentralen Marktplatz zum Stöbern und dem Kauf von Produkten. Wer kann TikTok Shopping nutzen? Wenn ihr einen TikTok-Shop einrichten möchtet, müsst ihr zunächst prüfen, ob ihr Zugang habt. TikTok Shop ist... --- ### Instagram Story Analytics: How to Measure the Metrics that Matter > Make sure you understand how to view Instagram Story analytics, and which metrics matter the most when building a strategy for this popular channel. - Published: 2024-07-18 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/instagram-stories-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_2223575 - Network: Instagram With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime channel brands can use to drive awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove it. Instagram Stories last a mere 24 hours — here today, gone tomorrow. But just because these pieces of content disappear doesn’t mean they can’t have a lasting impact on your audience. Track the right metrics, and you’ll learn exactly how to optimize your Instagram Stories to achieve your social media goals. And we’re here to show you how. Read on for everything you need to know about Instagram Story analytics. What are Instagram Story analytics? Instagram story analytics show you how your stories are performing. There are three different types of metrics: engagement, reach, and navigation. By understanding these metrics, you can better understand what works for your audience and the opportunities to improve engagement. How to view Instagram Story analytics You’re just a few taps away from viewing all the sweet, sweet stats from your latest Instagram Story — just grab your phone and follow along. (Psst: You’ll need a Professional or Creator account to access analytics on your Instagram content. ) 1. Open the Instagram app and tap on your profile. 2. Tap the menu icon in the top right corner (three vertical lines). 3. Tap Insights. 4. Scroll down to the section labeled Content You Shared and tap Stories. 5. You’ll see a grid of your most recent stories, each labeled with their reach. 6. Tap the... --- ### ¿Qué son los KPIs de redes sociales? 25 ejemplos + cómo monitorearlos > Establecer KPIs de redes sociales te ayudará a enfocarte en métricas que realmente importan y monitorear el rendimiento a lo largo del tiempo - Published: 2024-07-17 - Modified: 2024-07-17 - URL: https://blog.hootsuite.com/es/kpis-de-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_339343 Los KPIs (o indicadores clave de rendimiento) de redes sociales son medidas basadas en datos de tu progreso hacia objetivos empresariales importantes. Comprender qué KPIs son importantes y cómo monitorearlos te permitirá crear y perfeccionar una estrategia eficaz de redes sociales que respalde el éxito de la organización. ¿Qué son los KPIs de redes sociales? KPI son las siglas en inglés de indicador clave de rendimiento. Los KPIs de redes sociales son las métricas usadas para guiar tu estrategia de marketing en redes sociales y determinar si esa estrategia está funcionando. Los KPIs de redes sociales son una visión estratégica de las métricas clave de las redes sociales, con objetivos claros que indican el nivel de rendimiento. ¿Por qué es importante monitorear los KPIs de redes sociales? Las redes sociales cambian rápidamente y hay una gran cantidad de datos de rendimiento disponibles. Esta combinación de factores hace que sea fácil enredarse en los detalles y perder de vista el panorama general. El monitoreo de los KPIs te permite enfocarte en los objetivos comerciales reales. En lugar de centrarte únicamente en los números, también te enfocas en el impacto de estos en la dirección que está tomando tu negocio. Así, podrás comprender cómo estás progresando hacia tus objetivos y si necesitas hacer cambios estratégicos sobre la marcha. Cómo establecer los KPI adecuados para redes sociales Comprende tus objetivos comerciales Tus KPIs de redes sociales siempre deben estar vinculados a un objetivo estratégico general. Pregúntate: ¿cuál es el objetivo final? Por ejemplo,... --- ### 250+ free social media templates to save your team HOURS > These free social media templates will save you a ton of time and effort, from creating content, to publishing posts and measuring results. - Published: 2024-07-17 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-templates/ - Categories: Strategy - Tags: Content creation, Social media strategy, Template - Tags: English - : pll_wpml_67475 These social media templates cover every stage of the social marketing journey —from marketing campaign planning to creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. Developing a successful social media campaign can be that simple! You’ll see results, too. Social media strategy templates 1. Social media strategy template Whether you’re starting from scratch or looking to improve your current digital marketing strategy, you need this essential social media template. The social media strategy template makes it easy to: Set social media goals that lead to real business results Better target your ideal customer Gather intel on the competition so you can stay ahead See what's already working and what's not Create or improve your social media profiles Develop a thoughtful content strategy and set a publishing schedule you can stick to Track your progress and adjust your plan as needed 2. Social media audit template This social media template will show what is and isn’t working on social media—and what to do next. It’s also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience. Gathering these insights will help you get the most out of your social marketing budget and resources. Get the free social media audit template To use it in Google Docs, click the “File” tab and then select “Make a copy... ” from the dropdown menu. Bonus: Our guide to conducting a social media audit will walk you through each step... --- ### 25 exemples de KPI des médias sociaux (+ méthodes pour les suivre) > Définir de bons KPI des médias sociaux vous aidera à vous focaliser sur les indicateurs qui comptent vraiment et à suivre vos performances au fil du temps - Published: 2024-07-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/kpis-des-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_339343 Les KPI des médias sociaux vous permettent de mesurer vos progrès et de voir où vous en êtes en termes d’objectifs commerciaux. Identifier les KPI les plus importants et connaître la meilleure façon de les suivre vous permet d’élaborer et d’affiner votre stratégie sur les médias sociaux et de booster la réussite de votre organisation. Qu’est-ce que les KPI des médias sociaux ? KPI est l’abréviation de key performance indicators (indicateurs clés de performance). Les KPI des médias sociaux sont des indicateurs utilisés pour orienter votre stratégie marketing sur les médias sociaux et déterminer si cette stratégie fonctionne. Les KPI des médias sociaux constituent vos principaux indicateurs de performance sur les réseaux sociaux, et comportent un ensemble d’objectifs clairs vous permettant de mesurer votre niveau de réussite. Pourquoi est-il si important de suivre les KPI sur les médias sociaux ? Les médias sociaux évoluent rapidement et les plateformes offrent désormais des quantités astronomiques de données... à tel point que les utilisateurs ont parfois du mal à s’y retrouver et à savoir exactement où ils en sont en termes de résultats. Le fait de suivre les KPI vous permet de rester focalisé sur les véritables objectifs de l’entreprise. Plutôt que d’examiner les chiffres seuls, vous vous intéressez à leur impact sur la direction que prend votre entreprise. Le suivi des KPI vous permet de savoir dans quelle mesure vous progressez vers la réalisation de vos objectifs et s’il convient de procéder à des changements stratégiques. Comment définir des KPI pertinents pour les médias... --- ### Hashtags verwenden: Ein Leitfaden für alle Social-Media-Netzwerke > Wisst ihr schon, wie man Hashtags verwenden sollte und wie besser nicht? Hier erfahrt ihr alles über die DOs und DON’Ts - Published: 2024-07-11 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/hashtags-verwenden-aber-richtig/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_64289 Hashtags: Worum geht’s da? Weiß eigentlich jemand , wie man Hashtags verwendet? Lohnt sich das? Hier und heute beantworten wir diese brennenden Fragen (und mehr! ). Spoiler: Hashtags können dazu beitragen, die Reichweite und das Engagement einer Marke in den sozialen Medien zu erhöhen. Wenn ihr Social Media zur Vermarktung eurer Marke nutzt, solltet ihr Hashtags verwenden. Aber ein effektiver Einsatz von Hashtags führt über #ThrowbackThursday-Posts auf Instagram hinaus. In diesem Beitrag erfahrt ihr, wie ihr Hashtags in den sozialen Medien effektiv einsetzt und warum ihr sie verwenden solltet. Zudem erfahrt ihr: Wie ihr Hashtags findet, die sich für eure Marke am besten eignen Warum der Ansatz, nur populäre Hashtags zu verwenden, falsch ist Alles über Hashtag-Marketing Wichtige Tipps zur Verwendung von Hashtags auf allen Social-Media-Plattformen Legen wir los. Was ist ein Hashtag? Hashtags bieten eine Möglichkeit, Social-Media-Konversationen über ein bestimmtes Thema zu gruppieren, wodurch es für die Menschen einfacher wird, Inhalte zu finden, die sie interessieren. Das Doppelkreuz-Symbol auf eure Tastatur — auch Rautezeichen genannt — wurde ursprünglich zur Kennzeichnung von Zahlen beim Nummerieren verwendet. Der erste Einsatz als Hashtag erfolgte im Sommer 2007 durch Chris Messina. An diesem Tag tauchte der Web-Marketing-Spezialist mit einer Idee im Twitter-Office auf. Da man sich auf dieser Plattform kurz halten muss, schlug Messina vor, das Doppelkreuz-Symbol zur Zusammenfassung thematisch verwandter Tweets zu nutzen. Damit wurde ein für alle Mal geklärt, wozu ein Hashtag gut ist. Seit damals hat der Einsatz von Hashtags, ihre Reichweite und Effektivität, stetig zugenommen. Hashtags sind auch nicht... --- ### Cómo usar hashtags en 2024 [TODAS LAS REDES] > ¿Sabes cómo usar hashtags? ¿Y cómo no usarlos? Sigue leyendo para conocer todo lo que debes hacer y no hacer antes de comenzar. - Published: 2024-07-10 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/como-usar-hashtags/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_64289 Hashtags: ¿Qué pasa con ellos? ¿Alguien sabe realmente cómo usarlos? ¿Valen la pena? Hoy respondemos a estas preguntas contundentes (¡y más! ). Spoiler: Los hashtags pueden ayudar a aumentar el alcance y la interacción de tu marca en redes sociales. Si usas las redes sociales para promocionar tu marca, debes usar hashtags. Pero usar hashtags de manera efectiva es más que simplemente hacer publicaciones de #ThrowbackThursday en Instagram. Esta publicación desglosa los conceptos básicos sobre cómo usar hashtags de manera efectiva en redes sociales y por qué deberías usarlos. También aprenderás: Cómo encontrar hashtags que funcionen mejor para tu marca Por qué usar sólo hashtags populares no es el enfoque correcto Todo sobre el marketing de hashtags Consejos esenciales para usar hashtags en todas las plataformas de redes sociales que existen Comencemos. ¿Qué es un hashtag? Los hashtags son una forma de agrupar conversaciones sociales en torno a un tema determinado, lo que facilita que las personas encuentren contenido que les interesa. El símbolo de número o hashtag en tu teclado (también conocido como almohadilla, etiqueta, numeral... ) se usó inicialmente para marcar números. Chris Messina lo usó por primera vez para hashtags en el verano de 2007. Fue entonces cuando el especialista en marketing web entró en las oficinas de Twitter con una idea. Debido a la brevedad de la plataforma, sugirió que la empresa comenzara a usar el símbolo de número para agrupar tweets relacionados, cambiando para siempre la respuesta a "¿Qué hace un hashtag? ". Desde entonces,... --- ### How to build a social listening strategy [4 real examples] > Find out how businesses are using social listening to get the insights that matter — and learn how to build your own winning social listening strategy. - Published: 2024-07-10 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-listening-strategy/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_3135651 A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox. Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. This data helps you predict industry trends before they happen. And flag potential crises before they unfold. In short, strategic use of social listening keeps you ahead of the game. It reveals deep insights that maximize your social efforts. It can even guide bigger-picture themes like brand positioning. What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Like any good strategy, a social media listening strategy starts with clear goals. From there it’s all about planning how to gather the right data to support those goals. You’ll also need to include a plan for analyzing your data and sharing your results and strategic recommendations. https://www. youtube. com/watch? v=DGG9_4_VnQQ How to set up a smart social listening strategy in 6 steps 1. Map out your purpose Social media listening can support many different... --- ### Comment utiliser les hashtags en 2024 [GUIDE POUR TOUS LES RÉSEAUX] > Savez-vous comment utiliser les hashtags ? Et comment ne pas les utiliser ? Découvrez tout ce qu’il faut faire et ne pas faire dans cet article - Published: 2024-07-09 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/hashtags-a-faire-et-a-eviter/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_64289 Les hashtags, à quoi ça sert ? Les gens savent-ils vraiment comment utiliser les hashtags ? En valent-ils la peine ? Aujourd’hui, nous répondons à toutes ces questions importantes (et bien d’autres ! ). Spoiler : les hashtags peuvent augmenter la portée et l’engagement de votre marque sur les réseaux sociaux. Si vous faites la promotion de votre marque sur les réseaux sociaux, vous devriez utiliser les hashtags. Toutefois, pour bien utiliser les hashtags, il ne suffit pas de créer des publications #ThrowbackThursday sur Instagram. Cet article vous explique pourquoi et comment utiliser les hashtags sur les réseaux sociaux. Vous découvrirez également : Comment trouver les meilleurs hashtags pour votre marque Pourquoi il est déconseillé d’utiliser uniquement des hashtags populaires Comment intégrer les hashtags dans votre stratégie marketing Des conseils essentiels pour bien utiliser les hashtags sur toutes les plateformes de réseaux sociaux C’est parti ! Qu’est-ce qu'un hashtag ? Un hashtag désigne un moyen de rassembler des discussions sur les réseaux sociaux relatives à un sujet précis. Il permet ainsi aux utilisateurs de trouver facilement du contenu qui les intéresse. À l’origine, dans les pays anglo-saxons, le symbole croisillon du clavier (« hash » en anglais) servait à introduire un numéro. À l’été 2007, Chris Messina fut le premier à l’utiliser dans un hashtag. Le spécialiste en webmarketing est arrivé dans les bureaux de Twitter avec une idée : sur cette plateforme caractérisée par la concision, pourquoi ne pas utiliser le croisillon pour rassembler les tweets partageant le même sujet ? Depuis ce jour, la question « À quoi sert... --- ### Social media performance: How to drive real value from SMM > Learn how to use proven performance marketing tactics to turn your social strategy into a well oiled — and profitable — machine. - Published: 2024-07-09 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/social-media-performance/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_3135615 The unhinged social media manager trend is thankfully behind us. Now it’s time to recognize social as a serious driver of growth and revenue. Welcome to the era of social media performance. What is performance marketing? Performance marketing is a modern approach to marketing that focuses on driving growth and revenue. Traditional marketing goals can be somewhat vague. Think about a concept like brand awareness. Yes, it’s important for people to be aware of your brand. But it’s hard to link that level of awareness to your brand’s specific growth and revenue targets. Because of that disconnect, marketing is generally seen as a cost center for the business. It’s something you have to spend money on, whether you want to or not — and you might not be able to tie that spend to real returns. Performance marketing turns that approach on its head. Rather than a cost center, marketing becomes a high-ROI profit center. It supports real business goals like increasing sales and leads while lowering customer acquisition costs. Modern marketing tools offer refined tracking, analysis, research, and attribution reporting tools. That data makes the marketing department a goldmine of actionable insights. The results can increase performance across the company. Is social media a performance marketing channel? Social media is often seen as a driver of “vanity metrics. ” After all, the easiest results to see are things such as likes, comments, and shares. You can track these just by looking at your social accounts. And, of course, those metrics... --- ### Content Curation in 2024: Everything You Need To Know > Content curation is more than sharing. It’s about finding the best content your audience wants so that they keep coming back — to you. - Published: 2024-07-09 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/beginners-guide-to-content-curation/ - Categories: Strategy - Tags: Content creation, Guide, Social listening - Tags: English - : pll_wpml_63855 How often in life do you get somethin’ for nothin’? Almost never. That’s what makes content curation so rewarding. Okay, fine. We lied. You don’t get something for absolutely nothing. You have to put in a little more work than just smashing share on other people’s content. But it’s still a minimal effort for maximum reward. Curating content and content creation are different. It can provide a lot of value to your audience without running yourself ragged with content production. This post will cover a content curation definition, what you need to do to be a successful content curator, the benefits of content curation, and content curation best practices. All that, plus some primo-curated content examples. What is content curation? Content curation is the act of selecting and then sharing content you didn’t create yourself. It could be a link to an article, a roundup of quoted advice from industry experts, or even simply reposting someone else’s social media post. Curated content, therefore, is content from other brands or people that you share on your social media accounts. Using RSS feeds can help streamline the process by automatically aggregating new and relevant content from various sources. What is a content curator, you ask? Think of it like a museum curator who selects and displays artifacts. The greatest museum curators don’t just share any old thing, and they always provide context. As a content curator, you choose the more interesting internet artifacts to share with your followers, often alongside your own... --- ### Publicidad en redes sociales: costos, beneficios y consejos para 2024 > Aprende cómo usar la publicidad en redes sociales para alcanzar tus metas comerciales y maximizar tu presupuesto publicitario. - Published: 2024-07-08 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/es/publicidad-en-redes-sociales/ - Categories: Estrategia - Tags: Social media advertising - Tags: Español - : pll_wpml_343374 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, YouTube En este 2024, la publicidad en redes sociales es un requisito ineludible para las marcas que desean llegar a nuevas audiencias (e, incluso, ¡a su audiencia existente! ) El alcance orgánico ha ido en declive desde hace tiempo, lo cual implica que hasta las personas que te siguen podrían perderse tu contenido. Destinar un presupuesto a tu estrategia en redes sociales garantiza que tu contenido aparezca frente a las personas a las que deseas llegar, ya que puedes definir de forma muy específica tanto tu mercado objetivo como la cantidad que estás dispuesto a invertir. Sigue leyendo para decidir si la publicidad en redes sociales es adecuada para tu empresa, qué recursos necesitarás para empezar y qué plataformas de redes sociales conviene priorizar. ¿Qué es la publicidad en redes sociales? La publicidad en redes sociales es un tipo de publicidad digital. Sencillamente, significa invertir dinero para llegar a tu audiencia objetivo con contenidos promocionados en las plataformas sociales. El número de personas que ve tus anuncios en redes sociales constituye tu “alcance pagado”. Por el contrario, las personas que ven tu contenido gracias a la distribución de los algoritmos de redes las sociales conforman tu “alcance orgánico”. Principales beneficios de la publicidad en redes sociales Llegar a una audiencia objetivo específica: Las plataformas de redes sociales ofrecen un sistema de segmentación publicitaria muy específico. Cuando haces una segmentación muy detallada de tus campañas publicitarias, solamente llegas a la audiencia más interesada en tus productos, lo cual te ayuda a maximizar... --- ### Social-Media-Werbung: Kosten, Vorteile und Tipps > Erfahrt, wie ihr mit Social-Media-Werbung echte Geschäftsergebnisse erzielt und euer Werbebudget optimal ausreizt. - Published: 2024-07-04 - Modified: 2025-03-24 - URL: https://blog.hootsuite.com/de/social-media-werbung/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_343374 Wenn ihr neue Zielgruppen (oder sogar bereits bestehende) erschließen wollt, führt 2024 kein Weg mehr an Social-Media-Werbung vorbei. Der Grund: Die organische Reichweite nimmt ständig ab. Und das führt dazu, dass selbst Personen, die ihr als Follower gewonnen habt, viele eurer Inhalte verpassen. Indem ihr eure Social-Media-Strategie mit einem Werbebudget unterfüttert, verschafft ihr eurem Social-Media-Content bei euren Zielgruppen wieder mehr Sichtbarkeit. Dabei könnt ihr selbst ganz genau festlegen, welche Zielgruppen ihr ansprechen wollt und wie viel Budget euch das jeweils wert ist. Lest weiter, um zu erfahren, inwieweit sich Social-Media-Werbung für euer Unternehmen lohnt, wie viel Budget ihr dafür einkalkulieren und welche Social-Media-Plattformen ihr priorisieren solltet. Was ist Social-Media-Werbung? Social-Media-Werbung ist einfach gesagt eine Form der digitalen Werbung. Ihr zahlt, um definierte Zielgruppen mit den von euch promoteten Inhalten auf bestimmten Social-Media-Plattformen zu erreichen. Die Anzahl der Personen, die eure Social-Media-Anzeigen sehen, wird als „bezahlte Reichweite“ bezeichnet. Im Gegensatz dazu meint die „organische Reichweite“, wie viele Personen euren Inhalt sehen, weil er ihnen von den Social-Media-Algorithmen vorgesetzt wird. Die 3 wichtigsten Vorteile von Social-Media-Werbung Klar definierte Zielgruppen erreichen: Gerade auf Social-Media-Plattformen könnt ihr eure Zielgruppen sehr genau, granular und ohne Streuverluste ansprechen. Vor allem mit Micro-Targeting erreicht ihr Zielgruppen, die eine hohe Affinität zu euren Produkten und Angeboten haben, und maximiert so die Effizienz eurer Werbeausgaben. Kontinuierlicher Verbesserungsprozess: Social-Media-Werbung versorgt euch mit direkten Erfolgsmeldungen. Ihr könnt in Echtzeit erkennen, welche Posts gut laufen und sofort eure Strategie optimieren. So lässt sich zum Beispiel mit wenigen Klicks das Budget auf Anzeigen... --- ### Automatización de Instagram: cómo hacerla y qué herramientas usar [2024] > Conoce las mejores estrategias de automatización de Instagram para ahorrar tiempo y liberarte de tareas rutinarias de forma legítima y segura - Published: 2024-07-03 - Modified: 2024-07-18 - URL: https://blog.hootsuite.com/es/automatizacion-en-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_2223876 - Network: Instagram Ah, la automatización de Instagram. ¿Es conveniente probarla? ¿Puede meterte en problemas con el algoritmo? ¿Es útil para hacer crecer tu audiencia? ¡Tantas preguntas! Y la respuesta general a todas ellas es: depende. Existen formas totalmente legítimas de automatizar tus publicaciones de Instagram. Pero también existen herramientas cuestionables que pueden valerte una advertencia sobre comportamientos automatizados inaceptables.   Por ello, en este artículo te explicaremos cómo automatizar Instagram de manera segura y legítima. Esto te ayudará a ahorrar tiempo sin causarle problemas a tu cuenta (ni molestar a tus seguidores). ¿Qué es la automatización de Instagram? Como su nombre lo indica, la automatización de Instagram es la práctica de automatizar algunas tareas en Instagram para ahorrar tiempo. La automatización te permite invertir más tiempo en planificar tu estrategia de Instagram y crear contenidos atractivos. Esto, a su vez, significa pasar menos tiempo en tareas rutinarias como abrir la aplicación para publicar varias veces o responder lo mismo una y otra vez en tus mensajes directos. ¿La automatización de Instagram es ilegal? Existen dos tipos de automatización de Instagram. El primero, que es en el que nos enfocaremos en este artículo, consiste en estrategias éticas y legítimas para ahorrar tiempo en algunas tareas rutinarias y mejorar la experiencia de tus seguidores (y la tuya). El segundo tipo de automatización es el indeseable. Se trata de bots que automatizan las interacciones y le dan me gusta a publicaciones, siguen cuentas y comentan en tu nombre. No lo recomendamos en lo absoluto y... --- ### Automatisation Instagram : Ce que vous devez absolument automatiser (+ meilleurs outils) > Découvrez comment tirer parti de l’automatisation Instagram pour gagner du temps sans utiliser de robots ou de procédés illicites. - Published: 2024-07-02 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/automatisation-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2223876 - Network: Instagram L’automatisation Instagram est-elle intéressante pour votre entreprise ? Est-elle compatible avec le fonctionnement des algorithmes ? Vous permettra-t-elle d’accroître votre audience ? Eh bien... Ça dépend. S’il existe des moyens parfaitement légitimes d’automatiser vos publications Instagram, certains outils peuvent se révéler plus problématiques et provoquer la fermeture de votre compte pour « comportement automatisé ». Nous allons vous montrer comment automatiser la publication de vos posts sur Instagram de manière sûre et légitime. Cette approche vous permettra de gagner un temps précieux sans enfreindre les règles de la plateforme (ni ennuyer vos followers). Qu’est-ce que l’automatisation Instagram ? L’automatisation Instagram est la pratique qui consiste à automatiser certaines tâches pour gagner du temps, vous laissant tout loisir de peaufiner votre stratégie marketing sur Instagram et de créer du contenu de qualité.   Elle vous permet de gagner du temps sur la publication manuelle de contenu et d’envoyer des réponses pré-enregistrées aux demandes les plus courantes de vos acheteurs. L’automatisation Instagram est-elle légale ? Il existe deux types d’automatisation Instagram. La première recouvre des stratégies légitimes et éthiques pour gagner du temps sur la plateforme en automatisant les tâches quotidiennes. Elle vous permet d’améliorer votre expérience et celle de vos followers. Dans cet article, nous vous montrerons comment utiliser ces stratégies et vous indiquerons des outils susceptibles de vous aider. La seconde forme d’automatisation existante est beaucoup moins recommandable, dans la mesure où elle implique des bots destinés à vous faire gagner des followers en likant des publications, en suivant des comptes et en publiant automatiquement des commentaires... --- ### Cómo conseguir suscriptores en YouTube gratis (de verdad) > Conseguir más suscriptores en YouTube gratis es la mejor manera de maximizar tu alcance orgánico en el segundo sitio web más grande del mundo - Published: 2024-07-01 - Modified: 2024-07-09 - URL: https://blog.hootsuite.com/es/conseguir-seguidores-gratuitos-en-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_346275 - Network: YouTube ¿Tu objetivo es ganar dinero en YouTube? Entonces, tener suscriptores es fundamental. Tener suscriptores en YouTube trae ventajas que puedes aprovechar, como participar en el Programa para Partners de YouTube y obtener ingresos por publicidad. Además de ayudarte a ganar dinero, los suscriptores en YouTube aumentan el número de reproducciones, el tiempo de visionado y la interacción. Todas estas son señales importantes para el algoritmo de YouTube y una indicación de que algo de lo que estás haciendo está funcionando. Descubre cómo conseguir suscriptores en YouTube (¡gratis! ) utilizando estrategias legítimas para hacer crecer tu canal. 3 cosas que NO DEBES hacer para ganar suscriptores en YouTube Mira, entendemos el impulso de tomar atajos para conseguir suscriptores en YouTube. No te haremos sentir mal por querer más audiencia, ¡todos quieren eso! Pero sí te vamos a decir claramente: no va a funcionar. ¿Crees que los creadores de videos que están detrás de los mejores canales de YouTube del mundo gastan su tiempo y dinero en planes de crecimiento turbios? No. Están demasiado ocupados haciendo videos increíbles y contando su dinero. A continuación, te contaremos todo sobre cómo conseguir suscriptores en YouTube gratis. Mientras tanto, aquí tienes tres cosas que debes evitar hacer a toda costa. Involucrarte con "servicios de suscripción gratuitos" en YouTube Nada es realmente gratis. Como dice el refrán, si no pagas por el producto, tú eres el producto. Teniendo esto en cuenta, examinemos cómo funcionan los servicios "gratuitos" de suscripción a YouTube. Obtienes suscriptores "gratuitos" suscribiéndote a... --- ### 7 outils de planification pour Instagram pour garder le contrôle (et son calme) > Programmez vos publications, analysez les résultats et restez toujours au top avec les meilleurs outils de planification pour Instagram. - Published: 2024-06-28 - Modified: 2024-08-13 - URL: https://blog.hootsuite.com/fr/outils-de-planification-pour-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3135546 - Network: Instagram Besoin d'un outil pour Instagram qui soit à la fois utile et agréable ? La gestion d’un compte Instagram s’apparente parfois à un travail d’équilibriste, mais si vous disposez des bons outils de planification pour Instagram, vous éliminerez tous les obstacles sur votre chemin. Imaginez un monde où vous pouvez facilement programmer des publications, identifier les meilleurs moments pour interagir avec votre audience et organiser votre profil de manière à faire un maximum d’effet. Dans cet article, nous vous présenterons les meilleurs outils de planification pour Instagram en 2024, à la fois les solutions gratuites et les options payantes, afin de vous aider à garder votre sang-froid en toutes circonstances. Qu’est-ce qu’un outil de planification pour Instagram ? Un outil de planification pour Instagram est un logiciel qui vous aide à gérer et à organiser votre contenu, même sur plusieurs comptes Instagram. Son but est de simplifier le processus de création, de programmation et de publication de contenu. Ainsi, vous pouvez être présent sur Instagram de manière constante et active, sans stresser. Un outil de planification pour Instagram comprend une variété de fonctionnalités pour vous aider à gérer efficacement votre compte. Regardons ces principales fonctionnalités de plus près. Créer des publications, stories et reels Les meilleurs outils de planification pour Instagram vous permettent de créer et de modifier vos publications, stories et reels directement dans l’application. Vous pouvez notamment importer votre contenu, rédiger vos légendes, ajouter des hashtags, mentionner d’autres comptes et partager la même publication (ce que les experts... --- ### How to Manage Multiple Facebook Accounts and Stay Organized > Managing multiple Facebook pages can feel overwhelming. But there's no need for stress — we've got great tips that make the process easy. - Published: 2024-06-28 - Modified: 2024-06-28 - URL: https://blog.hootsuite.com/multiple-facebook-pages/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2224787 - Network: Facebook If you manage multiple Facebook accounts — maybe at an agency or a franchise head office, as a freelancer, or within a large organization — you’ve got your hands full. It’s no easy task to keep different accounts organized and running smoothly. Switching accounts manually always creates an element of risk (did I post that on the right Page? ) and eats up precious time you don’t have to spare. In this post, we’ll look at how to manage multiple Facebook accounts for yourself, your team, and your clients with ease. Can you have multiple Facebook accounts? First, let’s clear up one confusing point of terminology. Each Facebook user is only allowed to have one personal Facebook account. However, you can use that account to create and manage multiple Facebook profiles, groups, and Pages (as well as Instagram accounts). What’s the difference between a Facebook account, profile, and Page? Your Facebook account is how you log into Facebook. It’s the hub of all your Facebook activity and according to Facebook’s Community Standards must be registered in your real name. This is where you control your Facebook settings. Your main Facebook profile is the one you create when you first set up your Facebook account. Again, according to the Community Standards, this profile should use your real name. This is the profile you’ll use to access any Facebook Pages you manage. Additional Facebook profiles: You can create additional Facebook profiles with different @usernames, friends lists, and feeds. For example, a creator... --- ### Instagram Automation: Tools and Results From Our Experiment > Tempted to use bots to comment and like accounts on your behalf? Here's why you should avoid that type of Instagram automation. - Published: 2024-06-28 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-automation/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_69723 - Network: Instagram Has the elusive unicorn of Instagram automation ever tempted you? We can't blame you.   The powerful solution promises to streamline social media management and free up your time, so you can kick back and relax. Even brands like Nike and Nasa are jumping on board.   But does it really work?   In this blog post, we’ll dive into the world of Instagram automation, and explore the best tools to help optimize your social media presence.   Plus, we put Instagram automation to the test with our own experiment. Keep reading to learn all about those real-life learnings and results. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. What is Instagram automation? Instagram automation is the practice of using tools and software to automate routine Instagram tasks, saving you valuable time.   For instance, instead of manually posting Instagram content you can schedule posts in advance with a social media management tool. This keeps your feed consistent without your constant attention. Most popular uses of Instagram automation Automation tools handle repetitive tasks to help streamline your workflow so you can focus on what really matters. Here are the most common types of Instagram automation: Scheduling tools: Allow you to plan and schedule your posts ahead of time, so you stay consistent. Auto-reply bots: Automate responses to common questions or DMs, providing instant replies to your community.   Analytics tools:... --- ### Escucha social: La mejor forma de comprender a tu audiencia > Los profesionales usan la escucha social para monitorear los canales de redes sociales en busca de menciones, competidores, productos y más. - Published: 2024-06-27 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/escucha-social/ - Categories: Estrategia - Tags: Escucha social, Estrategia de redes sociales - Tags: Español - : pll_wpml_340570 Si no tienes una estrategia de escucha social, te estás perdiendo algunos de los datos más valiosos disponibles para ayudarte a construir tu negocio. Las herramientas de escucha social te permiten desarrollar una comprensión sólida y exacta de lo que tus clientes y clientes potenciales piensan sobre ti mediante el análisis de lo que dicen en los canales sociales. También puedes saber lo que piensan sobre la competencia. Esta es una investigación de mercado increíble disponible en tiempo real, mientras sepas cómo acceder a ella. ¿Quieres ir directo al grano? Mira al experto en redes sociales Nick Martin explicar los tres pasos de la escucha social en el siguiente video: https://www. youtube. com/watch? v=qCAKH9SaWnc Si prefieres una guía más detallada, sigue leyendo para conocer: Qué es la escucha social, Los beneficios de la escucha social, Cómo hacer una buena escucha social y Qué herramientas de escucha social deberías usar. ¿Qué es la escucha social? La escucha social es la práctica de monitorear proactivamente los canales de redes sociales en busca de menciones de tu marca, marcas de la competencia y palabras clave relacionadas. La escucha social te permite monitorear cada mención de tu marca en redes sociales en tiempo real. Esto te dará información valiosa sobre cómo se sienten los clientes acerca de tus productos o servicios, cuáles son tus puntos débiles y qué les gustaría ver de ti en el futuro. Pero la escucha social no se trata solo de monitorear las menciones de tu marca. Con la escucha... --- ### Pinterest Ads: Everything You Need To Get Started > Want to get in front of your audience on Pinterest? We've got everything you need to know about Pinterest ads. - Published: 2024-06-27 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/pinterest-ads/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_342400 - Network: Pinterest Did you know that Pinterest users spend twice as much time shopping every month as non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are largely going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone. Plus, Pinterest has one of the lowest CPAs (2. 3x more efficient than other platforms) in social media advertising. Sounds amazing, right? Buckle up as we dive into everything you need to know about Pinterest ads, from ad formats and specs to creative ad examples to inspire you. Benefits of Pinterest advertising Discovery is at the heart of Pinterest. Users go there to find new ideas and inspiration, while they’re using other social media platforms to connect with friends and family. Pinterest users want to discover new products, brands and projects. And Pinterest ads naturally work into that because they don’t interrupt — rather, they add to the sense of discovery. Because users are already looking to shop, they’re more likely to appreciate ads than on any other platform. Take a look at this example search for “living room furniture. ” While there are organic pins in the results, we can also see ads from Wallpaper Direct and Wayfair that appear almost as native search results. They look exactly the same as the other search results and they’re hyper-relevant... --- ### 7 Tips To Improve Your Instagram Grid Layout [Tips + Examples] > Your Instagram grid layout is your chance to show potential followers your vibe or brand at a glance. What message do you want to send? - Published: 2024-06-27 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/instagram-grid-layout/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2228755 - Network: Instagram Sometimes, it’s nice to take a break from endlessly scrolling through your feed—and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up in neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a brand’s soul... or, at the very least, their content strategy. Instagram power users know how to use this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout. If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid layout to grow your following and engagement. What is an Instagram grid layout and why does it matter? An Instagram grid layout refers to how your own individual Instagram feed is organized. When someone follows you for the first time or navigates to your profile to check out your content, your Instagram photo grid is an opportunity to showcase your vibe or brand at a glance. The grid gives you a birds-eye view of a user’s posting history. This is your first impression of their body of work: a visual, big-picture introduction to their personal or professional brand. For individual users, creating a beautiful grid may not matter. Sure, color-coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important. But consistency and... --- ### Social Media for Business: A Practical Guide > Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. - Published: 2024-06-27 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-for-business/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_63378 As much as you might love marketing your brand with billboards or radio ads, social media for business has to be part of your marketing strategy. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication tool, you’re missing out on an incredible opportunity to connect with an audience. (Is this the “inner saboteur” RuPaul is always talking about? ! ) Read on for everything you need to know to build a winning social media marketing strategy for your business. How social media can help your business We get it; you’re a busy businessperson who just wants to cut to the chase so you can go out and achieve fame and fortune. Here’s a quick (and hopefully convincing? ) list of how to use social media for business. Increase brand awareness Using social media for business offers an opportunity to create and share content to raise awareness about your brand. Consistently post relevant and engaging content, and word may just trickle out across the internet about all the cool things you’re doing. Parody magazine Hot Teen used Instagram to build an audience before launching its first issue, because step one of any business plan should be “making sure people know you exist. ” Source: @hotteenmagazine on Instagram Engage directly with your customers Another benefit of social media for businesses? Social media platforms can provide a direct line of communication between companies and their customers. On Facebook,... --- ### Social Listening: Der beste Weg, um eure Zielgruppe zu verstehen > Social-Media-Profis nutzen Social Listening, um Social-Media-Kanäle proaktiv auf Markenerwähnungen, Konkurrenten, Produkte und mehr zu tracken. - Published: 2024-06-26 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/social-listening-richtig-gemacht/ - Categories: Strategie - Tags: Social listening, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_340570 Wenn ihr keine Social-Listening-Strategie parat habt, entgehen euch einige der wertvollsten Daten, die für den Aufbau eurer Firma zur Verfügung stehen. Mit Hilfe von Social-Media-Listening-Tools könnt ihr ein solides Verständnis dafür entwickeln, was Kunden und Interessenten über euch denken, indem ihr analysiert, was sie auf Social-Media-Kanälen äußern. Und ihr könnt auch herausbekommen, was sie von der Konkurrenz halten. Dies ist eine beeindruckende Marktforschung, die in Echtzeit zur Verfügung steht, sofern ihr wisst, wie man darauf zugreift. Ihr wollt sofort loslegen? Social-Media-Experte Nick Martin erklärt im folgenden Video die drei Schritte des Social Listening: https://www. youtube. com/watch? v=qCAKH9SaWnc Wenn ihr einen detaillierteren Leitfaden vorzieht, lest weiter, um mehr darüber zu erfahren: was Social Listening bedeutet, welche Vorteile Social Listening hat, wie man Social Listening richtig einsetzt, und welche Tools sich für Social Media Listening am besten eignen. Was ist Social Listening? Social Listening meint die proaktive Überwachung eurer Social-Media-Kanäle auf Erwähnungen eurer Marke, der eurer Wettbewerber und verwandter Keywords. Mit Social Listening könnt ihr jede Erwähnung eurer Marke in den sozialen Medien in Echtzeit verfolgen. So erfahrt ihr, wie eure Kunden über eure Produkte und Dienstleistungen denken, was sie wollen und was nicht. Aber beschränkt euch nicht auf Erwähnungen der eigenen Marke. Durch Social Media Listening könnt ihr außerdem: Marken von Wettbewerbern tracken, Trendenden Content überwachen, und eine Stimmungsanalyse zu Themen durchführen, die für euer Unternehmen wichtig sind. Die Erkenntnisse aus Social Listening können eure Geschäftsentscheidungen beeinflussen, einschließlich Marketing- und Produktstrategie, Kundenservice und Support. Nutzt die gewonnenen Informationen, um intelligentere, datengestützte... --- ### YouTube Marketing in 2024: How To Get Started > Follow this 10-step guide to create a winning YouTube marketing strategy and take your YouTube presence to new heights in 2024. - Published: 2024-06-26 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/youtube-marketing/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_2222080 - Network: YouTube 83% of adults in the U. S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed — and that’s exactly what you’ll find here. Keep reading to find the 10 steps to crush YouTube marketing in 2024. What is YouTube marketing? YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics, including (but not limited to): Creating organic promotional videos Working with influencers Advertising on the platform To market your business on YouTube — whether you’re an entrepreneur or an enterprise corporation — you need to produce what your target customers want. Sounds simple, right? It is, as long as you know what your customers really want, not just what you think they want (a trap far too many businesses fall into). Plus, you need to make sure the right people find your videos. YouTube is a search engine so you’ll need to optimize your content for the YouTube algorithm, just like you do for Google SEO. But why is YouTube marketing so important for your business to invest in? Let’s cover a few major benefits that YouTube can provide. Reach a major audience. YouTube is the second-most visited website in the world. Its users spend an average... --- ### 8 Pinterest Schedulers That Will Help You Reach More People > A Pinterest scheduler is the best way to plan long-term content for your social media calendar, keep organized, and save time. - Published: 2024-06-26 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/pinterest-scheduler/ - Categories: Strategy - Tags: Social media scheduling, Social media tools - Tags: English - : pll_wpml_2221734 - Network: Pinterest We’re not in charge of history books, but we’re pretty sure that Pinterest schedulers—and social media schedulers in general—will go down as one of the great modern inventions. Perhaps somewhere between the iPod and the air fryer. Pinterest scheduling tools have changed the game for businesses and creators who want to post at strategic times for the platform’s 498 million active users, but don’t want to be constantly glued to their screens. Keep reading for everything you need to know about scheduling on Pinterest. Plus, eight apps that will help you schedule posts—no early morning or late night logins required. What is a Pinterest scheduler? A Pinterest scheduler is a tool used to automatically publish pins at a later date or time. Schedulers allow social media managers more flexibility (you don’t need to be physically online when your content is posted) and the ability to plan and strategize content for the future. The best kinds of Pinterest schedulers (like, ahem, Hootsuite) are also compatible with other social platforms. That way, digital marketers can access everything they need for Facebook, Instagram, TikTok, Linkedin, and more, all in one place. Schedulers often also include analytics, AI tools, approval processes, and other features to optimize content strategy and streamline workflow (more on that later! ). Why should you schedule Pinterest posts in advance? Post more Pins Using a Pinterest Scheduler allows you to streamline your posting process, plan your posts in advance, and strategize better—all in one place. It makes posting on Pinterest... --- ### 10 Facebook ad targeting tips to improve conversions > These 10 Facebook ad targeting tactics will help you boost conversions and lower the cost per conversion — the ultimate measure of an ad’s value. - Published: 2024-06-26 - Modified: 2024-12-13 - URL: https://blog.hootsuite.com/facebook-ad-targeting/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_2224109 - Network: Facebook Facebook ad targeting, like other social ads, enjoys a unique advantage over other forms of advertising: the ability to laser-target your audience. Smart Facebook ad targeting can help you reach the people who are most likely to be interested in your brand. With advanced targeting options, you can go a step further and reach the people who are likely to be interested in specific products, and who have already shown they’re willing to shop. All of this helps you achieve higher conversion rates with your existing ad budget. And show us a Facebook advertiser who doesn’t love a higher ROI! What is Facebook ad targeting? Facebook ad targeting is a way to make sure your ads are seen by the people who are most likely to be interested in what you're offering. Imagine you’re throwing a party. You wouldn't invite everyone you know if only a handful of them actually enjoy the kind of event you're hosting, right? Instead, you’d send invites to people who share your interest in the theme, activities, and even the food you're planning. Facebook ad targeting works the same way. It lets you "invite" the right people to see your ads by using various criteria. This not only narrows down your ad targeting, but also saves you money in the long run (in very simple terms, reaching a larger audience is more expensive than reaching a smaller one). Pro tip: Check out the best Facebook ad examples to inspire your strategy. Then, learn how to... --- ### Social listening : le meilleur moyen de comprendre votre public > Découvrez comment suivre les mentions de votre marque, de vos produits, de vos concurrents et bien plus encore avec le social listening. - Published: 2024-06-25 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/social-listening/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Veille sociale - Tags: Français - : pll_wpml_340570 Vous n’avez pas mis en place de stratégie de social listening ? Vous passez à côté de données extrêmement précieuses pour votre entreprise ! Les logiciels de social listening permettent d’analyser les publications de vos clients actuels et potentiels sur les médias sociaux afin de savoir précisément ce qu’ils pensent de vous, mais aussi de vos concurrents. Ils vous apportent sur un plateau une étude de marché disponible en temps réel... à condition que vous sachiez comment y accéder. Vous êtes prêt à vous lancer ? Nick Martin, notre expert des réseaux sociaux, explique les trois étapes du social listening dans la vidéo ci-dessous : https://www. youtube. com/watch? v=qCAKH9SaWnc Si vous recherchez un guide plus détaillé, continuez votre lecture et découvrez : En quoi consiste le social listening Quels sont les bénéfices du social listening Comment bien faire du social listening Quels outils de social listening vous devriez utiliser. Qu’est-ce que le social listening ? Le social listening (ou écoute des réseaux sociaux) consiste à surveiller de manière proactive les médias sociaux pour repérer les mentions de votre marque, de vos concurrents et de vos mots-clés. Grâce au social listening, vous pouvez suivre toutes les mentions de votre marque sur les réseaux sociaux en temps réel. Cela vous aide à savoir ce que les clients pensent de vos produits et services, ce qu’ils veulent et, à l’inverse, ce qu’ils ne veulent pas. Toutefois, l’écoute des réseaux sociaux ne se limite pas au suivi des mentions de votre marque. Cette pratique permet également de : Suivre... --- ### Cómo verificar tu cuenta de Instagram en 2024 > Para verificar tu cuenta de Instagram puedes seguir el proceso de solicitud tradicional o pagar por Meta Verified. Aquí te lo explicamos. - Published: 2024-06-24 - Modified: 2024-06-24 - URL: https://blog.hootsuite.com/es/como-verificar-tu-cuenta-en-instagram-en-tres-simples-pasos/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_353981 - Network: Instagram Si alguna vez te has preguntado cómo conseguir la verificación en Instagram, te tenemos una buena noticia: ya no necesitas ser súper famoso (o súper rico) para verificar tu cuenta de Instagram. Así que si quieres conseguir esa codiciada insignia azul, ¡has venido al lugar correcto! Te explicaremos qué significa la verificación de Instagram, quién puede optar a ella y te ofreceremos nuestros mejores consejos para conseguirla. ¿Qué significa la verificación de Instagram? La verificación de Instagram es el proceso de obtener una insignia azul de verificación que aparece junto a tu nombre de usuario en la plataforma. La insignia de verificación indica a otros usuarios que una cuenta pertenece realmente al usuario, artista, marca u organización que representa. Tu famoso favorito probablemente tenga una marca azul en su cuenta: Las marcas con muchos seguidores en las redes sociales también suelen tener un distintivo de verificación: Pero en realidad hay dos tipos de verificación: la tradicional y la de pago. Al principio, la verificación sólo estaba disponible para personas o marcas "notables y únicas". El proceso de concesión de esa codiciada marca azul estaba rodeado de misterio, y la verificación solía limitarse a famosos y grandes marcas. Actualmente, los usuarios también pueden pagar por la verificación a través de Meta Verified. Eso significa que cualquiera puede obtener una insignia verificada en sus cuentas de Instagram o Facebook. Ambos tipos de verificación tienen las mismas ventajas: Legitimidad. El proceso de verificación requiere una identificación oficial, por lo que tener la insignia... --- ### So verbessert man das Social-Media-Engagement [+ kostenloser Kalkulator] > Alles, was ihr braucht, um das Social-Media-Engagement zu steigern, inklusive Profi-Tipps, freie Tools und Anregungen für überzeugende Posts. - Published: 2024-06-20 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/social-media-engagement-fuer-marketers/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2222450 Stellt euch vor, ihr seid auf einer Expedition, um die seltenen Berggorillas zu finden und zu fotografieren, als ihr euch plötzlich Auge in Auge mit eine Gruppe dieser raren Spezies findet. Rennt ihr direkt auf sie zu und kreischt vor Aufregung? Würdet ihr den Tieren ihre Lieblingssnacks zuwerfen? Oder sie lieber ganz ignorieren? Vor diesem Dilemma stehen Social-Media-Marketer, wenn sie versuchen, das scheue Wesen “Social-Media-Management” zu umgarnen. Der Grund dafür: Social-Media-Engagement kann ähnlich wie diese Gorillas ausgesprochen mächtig sein. Aber je nach Umgebung kann sich das Engagement auch eine äußerst scheue Kreatur erweisen, die Marketer überall mit verschiedenen Ködern anlocken wollen. Wenn Marketing ein Dschungel und Engagement eine gefährdete Spezies ist, betrachtet uns als euren Führer durch die Wildnis. Heute zeigen wir euch die Taktiken, mit denen erfolgreiche Marketingfachleute das Social-Media-Engagement in seinem natürlichen Lebensraum gefüttert, gemästet und auf Wachstum getrimmt haben. Was ist Engagement in den sozialen Medien? Bei Social-Media-Engagement geht es um das Maß aller Interaktionen mit eurem Social-Media-Content. Zu den populären Arten des Engagements gehören Likes, Kommentare und das Teilen eurer Inhalte. Aber das sind nicht die einzigen Messgrößen für Engagement. Das Social-Media-Engagement kann Folgendes umfassen: Shares oder Retweets Kommentare Likes Follower- und Zielgruppen-Wachstum Klickraten Erwähnungen (markiert oder nicht markiert) Einsatz von Marken-Hashtags Um sämtliche Facetten der Definition von Social-Media-Engagement besser zu verstehen, sollte ihr euch eingehend mit den Kennzahlen für Social-Media-Engagement befassen. Warum ist Engagement wichtig? Warum ist eine Social-Media-Engagement-Strategie so wichtig? Nun, zum einen möchtet ihr, dass eure Zielgruppe der Show, die ihr veranstaltet, Applaus... --- ### How To Start Selling on TikTok Shop: 5 Top Tips > With TikTok Shopping, you can display and sell products without ever leaving the app. Here's how to set up your TikTok Shop for success. - Published: 2024-06-19 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/tiktok-shopping/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_2771355 - Network: Commerce, TikTok Before TikTok rolled out its native commerce tool, TikTok shopping happened organically. Creators mentioned products on their feeds, and viewers cleaned out ecommerce sites and local stores. TikTok's powerful influence on commerce even led to the popular hashtag #TikTokMadeMeBuyIt. But in September 2023, TikTok made it official with the announcement of TikTok Shop. The long-awaited social commerce experience brings in-app shopping and streamlined product discovery to the platform. Now, you can shop on TikTok without leaving the app — and many people do! Three out of four users are likely to buy something while using TikTok. If you're ready to start selling on social, follow these steps to set up your TikTok Shop. What is TikTok Shop? TikTok Shop is a shopping feature accessible directly on the TikTok app. It lets merchants, brands, and creators display and sell products directly on TikTok through in-feed videos, TikTok Lives, your own Shop page, and the platform's Shop tab. For consumers, the Shop tab offers a centralized marketplace to browse and purchase products. Who can use TikTok Shopping? If you want to create a TikTok shop, you must first see if you have access. TikTok Shop is currently available for sellers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam. (Sorry, Canada. ) As long as you're located in any of the eligible countries, you can set up a TikTok Shop under one of the following categories: Seller, Creator or Partner. Let's get into the differences. Sellers... --- ### Experiment: Does Instagram Care If You Edit Your Reels with CapCut? > Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work. - Published: 2024-06-19 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-reels-editing-app/ - Categories: Experiments - Tags: Experiments, Social media tools, Social video - Tags: English - : pll_wpml_3135144 - Network: Instagram It's not that there's anything wrong with Instagram's video editing tools. There's the green screen effect, you can add text and filters, and the music library is overflowing with Taylor Swift songs. But sometimes, only a third-party editing app will get the job done. The question is: if you edit your Reels outside of the Instagram app, will your reach and engagement suffer for it? Here on the Hootsuite Blog, there’s only one way to find out. That’s right, we’re putting our Reels to a real test. Hypothesis Instagram doesn’t care if you use third-party tools to edit your Reels If you've played around with CapCut or other video-editing apps, you might've found a tool that works better for your personal creative process or a unique filter that you're obsessed with. As someone who struggles with Reel creation in the Instagram app, I'm happy there are other video-editing solutions that don't make me say, "Why can't I do this? Is something wrong with my thumbs? ! " (I'm a digital elder at this point, OK? ! I lived through Nexopia; show some respect! ) And according to Instagram, it doesn't matter where you make your video as long as it doesn't feature a watermark. Instagram CEO Adam Mosseri has even said that Reels will not be downranked if they're made in third-party apps like CapCut. Image via Reddit But there are folks out there who believe that dabbling in third-party video editing apps will hurt your content more than it... --- ### Por qué son importantes las menciones sociales (y cómo monitorearlas) > Descubre qué son las menciones sociales, por qué importan y cómo interactuar con ellas para construir una relación sólida con tu audiencia. - Published: 2024-06-19 - Modified: 2024-06-19 - URL: https://blog.hootsuite.com/es/menciones-sociales-que-son/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2221823 Si la gente hablara de tu marca en las redes sociales, te gustaría saberlo, ¿verdad? Pues adivina qué: está ocurriendo todo el tiempo, te hayas dado cuenta o no. Si tienes algún tipo de presencia social, es probable que tu marca esté recibiendo menciones sociales. Sigue leyendo para saber por qué son tan importantes las menciones sociales, cómo monitorearlas y cómo responder a la gente que habla de tu marca. ¿Qué son las menciones sociales? Las menciones sociales son publicaciones en redes sociales que incluyen una referencia a tu marca. Esto incluye publicaciones en las que tu marca aparece etiquetada (a menudo denominadas @menciones) o simplemente mencionada por su nombre en el pie de foto. He aquí un ejemplo de dos menciones de Hootsuite en algunos comentarios recientes. Una está etiquetada y la otra no: Fuente: Hootsuite en Instagram Con las @menciones, el usuario social suele estar intentando llamar la atención de tu marca. Con las menciones no etiquetadas, están hablando de tu marca pero no están intentando llamar específicamente tu atención. Ambos tipos de menciones sociales pueden ser positivas o negativas (o también neutras). Encontrarás menciones sociales en todas las plataformas de redes sociales, incluidas Instagram, Facebook y LinkedIn. Sigue leyendo para saber cómo monitorear y responder a las menciones en cada plataforma. ¿Por qué son tan importantes las menciones sociales? Que te mencionen en las redes sociales significa que la gente se fija en tu marca, lo que es una gran noticia para los gestores de las redes... --- ### Cómo hacer buen marketing por SMS: Consejos y herramientas para 2024 > Los consumidores se sienten cada vez más cómodos interactuando con las empresas en sus móviles. Es hora de subirse al tren del marketing por SMS - Published: 2024-06-18 - Modified: 2024-07-15 - URL: https://blog.hootsuite.com/es/marketing-por-sms/ - Categories: Estrategia - Tags: Servicio al cliente - Tags: Español - : pll_wpml_2770628 El marketing por SMS es un canal cada vez más importante para las marcas que intentan abrirse paso entre el ruido. Cuando se hace bien, el SMS puede impulsar las ventas y mejorar las relaciones con tus clientes más fieles. Si se hace mal, los mensajes de texto pueden frustrar a los suscriptores e incluso meterte en un lío legal. En esta guía te mostraremos cómo hacer marketing por SMS de forma correcta. ¿Qué es el marketing por SMS? El marketing por SMS es la práctica de enviar mensajes de texto con fines de marketing. . Es una forma de marketing “opt-in” que requiere que los contactos se suscriban. Esto lo diferencia del marketing social en el que la marca publica contenidos para el público de las redes sociales, que puede elegir interactuar o no. Algunos ejemplos comunes de marketing por SMS (servicio de mensajes cortos por sus siglas en inglés) son: promociones personalizadas ofertas o descuentos remarketing encuestas ¿Cómo funciona el marketing por SMS? En el marketing por SMS, las marcas interactúan y llegan a los clientes actuales y potenciales mediante mensajes de texto. De hecho, dos tercios (66%) de todos los clientes del mundo afirman que utilizan los mensajes SMS para interactuar con las empresas. Fuente: eMarketer Para llevar a cabo una campaña de marketing por SMS, necesitas un software para gestionar los contactos y las comunicaciones (¡hablaremos sobre esto más adelante! ). En cuanto a los precios del marketing por SMS, Statista calcula que las marcas de... --- ### How to Do SMS Marketing Right: Tips and Tools for 2024 > Consumers are becoming more comfortable interacting with businesses on their mobile devices. Time to get in on the SMS marketing train, now. - Published: 2024-06-18 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/sms-marketing/ - Categories: Strategy - Tags: Customer service - Tags: English - : pll_wpml_2770628 SMS marketing is an increasingly important channel for brands trying to break through the noise. When done right, SMS can boost sales and improve relationships with your best customers. If done wrong, text messaging can frustrate subscribers and even land you in legal hot water. In this guide, we’ll show you how to do SMS marketing, the right way. What is SMS marketing? SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow. Common types of short message service (SMS) marketing examples include: personalized promotions offers or discounts remarketing surveys How does SMS marketing work? In SMS message marketing, brands interact and reach customers and prospects using text messages. In fact, two-thirds (66%) of all customers worldwide say they use SMS messaging to engage with companies. Source: eMarketer To run an SMS marketing campaign, you need software to manage contacts and communications (more on that later! ). In terms of SMS marketing pricing, Statista estimates that brands worldwide will spend $790,000,000 on SMS marketing in 2024. With numbers like that, it’s essential to understand the various ways you can use text messages for marketing (keep scrolling! ). 3 types of SMS marketing campaigns (with examples) 1. Promotional SMS marketing This is probably the first thing you think of when you think of SMS marketing. A brand offers... --- ### How Much Do Facebook Ads Cost in 2024? [SOLVED] > How much do Facebook ads really cost? Read on for 2024 benchmarks and tips to get the most out of any budget. - Published: 2024-06-18 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/facebook-ads-cost/ - Categories: Strategy - Tags: Social media advertising, Social media benchmarks - Tags: English - : pll_wpml_2224450 - Network: Facebook The answer to “How much do Facebook ads cost? ” is... “It depends. ” It depends on what industry you’re in, how competitive it is, who you’re targeting, where they’re located, what your budget is, and many more ultra-specific factors. Keep reading for average Facebook ads costs in 2024. Learn how you measure up, and find out how to lower your Facebook advertising costs with data-driven decisions. How does the pricing of Facebook ads work? There are two ways to classify the cost of advertising on Facebook: Overall cost: The total you spend on a Facebook ad campaign and/or over a specific time period. Individual ad cost: The cost of each result (e. g. impression, click, lead, etc). There are three ways to buy Facebook ads: Auction. The most popular option. You specify a maximum spend and Facebook attempts to get you the most results for the lowest cost. Your ad is displayed when you win the “bidding war” against other advertisers for a placement. Reservation. Currently only available for awareness and engagement goal campaigns, reservation ad buying allows you to reliably reach large audiences (e. g. over 200,000 people) for a consistent spend. It is not the most economical option per action, and requires a high overall ads budget. Target rating points. Uses Nielsen target rating points to buy video ad placements, similar to TV campaigns. Currently this option is only available to select advertisers. For those new to Facebook ads, we recommend setting an overall maximum campaign budget... --- ### Pourquoi les mentions sociales sont-elles si importantes (+ outils de suivi) > Pourquoi est-il si important de suivre ses mentions sociales ? Et comment y répondre au mieux pour établir de bonnes relations avec son public ? - Published: 2024-06-18 - Modified: 2024-06-18 - URL: https://blog.hootsuite.com/fr/mentions-sociales/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2221823 Si les gens parlaient de votre marque sur les réseaux sociaux, vous voudriez le savoir, n’est-ce pas ? Eh bien, devinez quoi : ils parlent bel et bien de vous (que vous le sachiez ou non). En fait, si votre marque est présente sur les réseaux sociaux, elle reçoit à coup sûr des mentions sociales. Poursuivez votre lecture et découvrez pourquoi les mentions sociales sont d’une importance capitale, les meilleurs moyens de les suivre et de répondre aux personnes qui parlent de votre marque. Qu’est-ce que les mentions sociales ? Les mentions sociales sont des posts publiés sur les médias sociaux qui font référence à votre marque. Il s’agit de publications dans lesquelles votre marque est étiquetée (on parle alors de @mentions) ou simplement citée dans la légende. Voici deux exemples de mentions de Hootsuite. Dans le premier commentaire, Hootsuite n’est pas étiqueté, contrairement au commentaire suivant. Source : Hootsuite sur Instagram Lorsqu’ils utilisent une @mention, les utilisateurs essaient généralement d’attirer l’attention de votre marque. Il arrive également qu’ils parlent de votre marque mais ne cherchent pas spécifiquement à attirer votre attention, et laissent donc leur message exempt de toute mention. Une mention sociale peut être positive ou négative (voire neutre). Vous trouverez des mentions sociales sur toutes les plateformes de médias sociaux, notamment Instagram, Facebook et LinkedIn. Lisez la suite pour savoir comment suivre ces mentions sur toutes les plateformes et y répondre en bonne et due forme. Pourquoi les mentions sociales sont-elles si importantes ? Le fait que votre marque soit mentionnée sur... --- ### How to Get Verified on YouTube in 2024 [CHEATSHEET] > Wondering how to get verified on YouTube? We'll walk you through each step and teach you all about the coveted YouTube verification badge. - Published: 2024-06-14 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/youtube-verification/ - Categories: Strategy - Tags: Content creators, Social media strategy - Tags: English - : pll_wpml_2226871 - Network: YouTube Once you’ve established your channel and built up a solid following, it’s natural to start thinking about how to get verified on YouTube. The YouTube verification badge gives your account the ultimate credibility, showing the world that YouTube has confirmed you are who you say you are. Not everyone can get it, but for those who are eligible, verification is an important YouTube milestone. Here’s everything you know to get verified. What is YouTube verification? There are actually a couple of different types of YouTube verification — account verification versus channel verification. Let’s get into the differences. Account verification The simplest kind of YouTube verification is account verification. To verify your account, you just need to confirm your phone number using a code sent to your phone. This step ensures you’re a real person and not a bot. There are two levels of YouTube account verification that are available to anyone and unlock a few extra YouTube features: Upload videos longer than 15 minutes Use custom thumbnails Live stream on YouTube Learn more about this basic account verification process below: https://www. youtube. com/watch? v=L2BZQlnlc5M To check whether you have verified your account, go to Settings > Channel and click the tab Feature eligibility. If your account is verified, you’ll see Enabled in green next to Intermediate features that require phone verification. If not, you’ll see Eligible in gray and the option to verify your phone number. You can also head to youtube. com/verify to get started. However, there are also... --- ### Comment faire certifier son compte Instagram en 2024 ? > Pour faire certifier son compte Instagram vous pouvez suivre la procédure de demande traditionnelle ou payer pour obtenir un abonnement Meta Verified - Published: 2024-06-13 - Modified: 2024-06-14 - URL: https://blog.hootsuite.com/fr/voici-comment-faire-certifier-son-compte-instagram/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_353981 - Network: Instagram Vous vous demandez comment faire certifier votre compte Instagram ? Soyez rassuré : vous n’avez plus besoin d’être super célèbre (ou super riche) pour obtenir une certification Instagram. Si votre objectif est de tout savoir sur le fameux badge bleu Instagram, vous êtes au bon endroit ! Nous allons voir ce que recouvre la notion de vérification Instagram, les utilisateurs qui peuvent en bénéficier, et vous proposerons de précieux conseils pour faire certifier votre compte Instagram. Qu’est-ce que la certification Instagram ? La certification Instagram est le processus permettant d’obtenir un badge bleu en forme de coche qui apparaît à côté de votre nom d’utilisateur sur la plateforme. Le badge vérifié signale aux autres utilisateurs de la plateforme qu’un compte appartient réellement à l’utilisateur, l’artiste, la marque ou l’organisation qu’il représente. Votre célébrité préférée affiche probablement une coche bleue : Les marques très suivies sur les médias sociaux disposent généralement elles aussi d’un badge vérifié : Il existe en réalité deux moyens de faire certifier son compte : la certification traditionnelle et la certification payante. À l’origine, la certification n’était accessible qu’aux personnes ou aux marques « notables » et uniques. Le processus d’attribution de la coche bleue tant convoitée était souvent entouré de mystère, et la certification était généralement réservée aux célébrités et aux grandes marques. Aujourd’hui, les utilisateurs ont une autre option : ils peuvent payer pour devenir vérifiés via Meta Verified. Cela signifie que n’importe qui peut obtenir un badge vérifié sur son compte Instagram ou Facebook. Les deux types de certification présentent les mêmes... --- ### Social Media Security: Risks, Best Practices, and Tools for 2024 > Learn about the most common social media security risks and the best practices that will help you protect your accounts. - Published: 2024-06-13 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/social-media-security/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_340884 Keeping your social accounts secure is a critical component of your social media strategy. Here, we’ll walk you through the latest social media security risks. Then we'll explore how you can protect yourself, your brand, and your team. What is social media security? Social media security refers to the practices taken to protect your social media account, information and privacy. These measures provide security from threats like: Hacking Phishing Malware Data breaches Identity theft Spread of misinformation Nowadays, platforms like Instagram, Facebook, and LinkedIn are relied upon for communication, marketing, and customer service. Therefore, social media security awareness is important for both business and personal accounts. Why is social media security awareness so important? Social media accounts contain a wealth of data. They're linked to personal information, customer connections, credit card details, and so much more. Without social media security protocols in place, all that information is at unnecessary risk. Common social media security risks Phishing and scams Phishing scams are some of the most common social media cyber security risks. The goal of a phishing scam is to get you or your employees to hand over passwords, banking details, or other sensitive information. Fake giveaways are one common type of phishing scam. Fraudsters impersonate companies like Best Buy or Bed Bath and Beyond to offer a significant coupon or prize. Of course, you have to provide personal information to access the non-existent reward. In another variation, someone claims to be a lottery winner who wants to share their winnings.... --- ### 3 Tools, die ihr anstelle von Facebook Analytics nutzen könnt [Update 2024] > Facebook hat sein Analytics-Tool 2021 eingestellt. Aber die Plattform bietet noch viele andere Möglichkeiten, um wertvolle Daten zu sammeln. - Published: 2024-06-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/facebook-analytics-tools/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_340061 - Network: Facebook Facebook Analytics ermöglicht Unternehmen einen Blick in die berühmte Glaskugel. Es liefert wertvolle Erkenntnisse darüber, wie eure Seite sich schlägt, welcher Content bei eurer Zielgruppe ankommt und wie ihr das Engagement verbessern könnt. Um diese Analytics zu erschließen, braucht es die richtigen Facebook-Analytics-Tools. Die eigene native Facebook-Analytics-Plattform wurde zwar 2021 eingestellt, aber es gibt immer noch jede Menge intelligenter, benutzerfreundlicher Tools, mit denen ihr Einblick in die Performance eurer Facebook-Seite nehmen könnt. Was ist Facebook Analytics? Facebook Analytics erhebt die Daten und Tools, die ihr benötigt, um die Performance eurer Seite zu verfolgen und eure Zielgruppe zu verstehen. Die Tools nutzen die Daten eurer Facebook-Seite, um wertvolle Einblicke in das Verhalten eurer Follower, das Engagement für Inhalte und das allgemeine Wachstum der Seite zu erhalten. Die regelmäßige Überprüfung eurer Facebook Analytics ist entscheidend für die Entwicklung einer effektiven Social-Media-Strategie. Dadurch könnt ihr eure Zielgruppe besser verstehen und euren Content entsprechend anpassen, was wiederum zu einem höheren Engagement und Wachstum eurer Seite führt. Richtig gute Facebook-Analytics-Tools helfen euch auch beim Aufsetzen, Erstellen und Teilen von Facebook-Analytics-Reports, so dass ihr eure Fortschritte leichter verfolgen und die Ergebnisse eurer Bemühungen nachweisen könnt. 3 Top-Facebook-Analytics-Tools Facebook hatte früher ein natives Analytics-Tool, das passenderweise Facebook Analytics hieß. Die App wurde zwar 2021 eingestellt, aber gibt es immer noch viele Möglichkeiten, auf eure Facebook-Analytics-Daten zuzugreifen. Hier kommen die besten Tools für diesen Job. 1. Meta Business Suite Die Meta Business Suite hat Facebook Analytics als natives Tool für den Zugriff auf Facebook Analytics abgelöst. Hier könnt... --- ### Cómo hacer un análisis competitivo en redes sociales (herramientas y plantilla) > Hacer un análisis competitivo en redes sociales te ayudará a identificar lo que le falta a tu estrategia y mantenerte un paso adelante. - Published: 2024-06-12 - Modified: 2025-06-05 - URL: https://blog.hootsuite.com/es/analisis-competitivo-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Plantilla - Tags: Español - : pll_wpml_343481 ¿Quieres estar por delante de tu competencia en el juego de las redes sociales? Comienza con un análisis competitivo en redes sociales. Esto te dará un panorama de dónde estás en comparación con otros jugadores de tu sector, y te mostrará nuevas oportunidades y potenciales amenazas. En esta guía te enseñaremos a analizar el desempeño de tu competencia y a aprender de él. También te diremos cuáles son las mejores herramientas de análisis competitivo en redes sociales y te daremos una plantilla gratuita para ayudarte a empezar. ¿Prefieres aprender visualmente? Mira nuestro vídeo para saber cómo realizar un análisis competitivo en las redes sociales en sólo tres pasos: https://youtu. be/kDvR2jRYYA4? si=hLsbbUjVI-TFR5qw ¿Qué es un análisis competitivo en redes sociales? Un análisis competitivo en redes sociales es estudiar lo que hace tu competencia en las redes sociales para averiguar cuáles son sus puntos fuertes y débiles, y cómo se comparan esas fortalezas y debilidades con las tuyas. Es el proceso de establecer parámetros de referencia para tus propios resultados considerando los de los “pesos pesados” de tu sector, para que puedas identificar las oportunidades de crecimiento, así como las estrategias que no están funcionando tan bien como deberían. Un análisis competitivo de redes sociales, en concreto, te ayudará a: Identificar quiénes son tus competidores en las redes sociales Saber en qué plataformas están Entender cómo utilizan estas plataformas Comprender cómo están funcionando sus estrategias sociales y de contenidos Comparar tus resultados con los de la competencia Identificar las amenazas para tu... --- ### 2024 Guide to X (Twitter) Ads: Specs, Cost, and Tips > New to X (Twitter) ads? This complete guide covers all the specs you need to know for 2024, plus how to start your first campaign. - Published: 2024-06-12 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/twitter-ads/ - Categories: Strategy - Tags: Content creation, Social media advertising, Social media strategy - Tags: English - : pll_wpml_343407 - Network: Twitter Did you know that X (formerly known as Twitter) ads can reach a potential audience of 535 million people? Not too shabby of a crowd. In 2024, X is changing advertising by using AI machine learning to improve targeting. Resulting in 10% more click-throughs and 16% more conversions on average. Keep reading to find out the newest updates in X ads for 2024. Learn how to leverage Twitter effectively and how to start your first Twitter ads campaign today. What are X (Twitter) ads? Twitter ads are how brands promote their products and services across Twitter. There are many types of Twitter ads with different goals and options to fit any business size and budget. Twitter offers advertising options like sponsored content, promoted posts, trends, and multiple media formats. These formats include video, image, carousel, text, hashtag ads, and more. Types of X (Twitter) ads X ad formats Twitter vertical video ads Vertical video ads are full-screen videos that appear between regular vertical videos when users swipe through them, similar to TikTok. They are currently the fastest-growing format on X and account for about 20% of all time spent on X. You can also include a call-to-action button linking to your website or app. Source: @ilmakiage Twitter Promoted ads Image ads Image ads are a single photo and look identical to organic posts except for the small “Ad” label at the top right. You can create an image ad from scratch or turn an existing organic image post into an... --- ### Publicité sur les réseaux sociaux : coût, bénéfices et conseils > Découvrez comment faire de la publicité sur les réseaux sociaux pour obtenir des résultats concrets et optimiser votre budget publicitaire. - Published: 2024-06-11 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/fr/publicite-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Social media advertising - Tags: Français - : pll_wpml_343374 En 2024, si une marque souhaite atteindre de nouvelles cibles (voire son public actuel ! ), elle ne peut pas se passer de publicité sur les réseaux sociaux. La portée organique est en déclin depuis quelque temps. En conséquence, même vos abonnés risquent de passer à côté d'une grande partie de votre contenu. Prévoir un budget dans votre stratégie de médias sociaux vous assure de diffuser votre contenu aux personnes que vous souhaitez toucher. À noter que vous pouvez être très précis sur votre marché cible et sur le montant que vous êtes prêt à débourser. Poursuivez votre lecture et découvrez si la publicité sur les réseaux sociaux est une bonne idée pour votre entreprise, combien de budget vous devriez prévoir et quelles plateformes de réseaux sociaux privilégier. Qu’est-ce que la publicité sur les réseaux sociaux ? La publicité sur les réseaux sociaux est un type de publicité numérique. Cela renvoie simplement au fait de dépenser de l’argent pour atteindre votre audience cible à l’aide de contenu sponsorisé sur une plateforme de réseaux sociaux. On parle de « portée payante » pour désigner le nombre de personnes qui voient vos publicités sur les réseaux sociaux, en opposition à la « portée organique », qui renvoie aux personnes ayant vu votre contenu diffusé par les algorithmes des médias sociaux. 3 principaux bénéfices de la publicité sur les réseaux sociaux Atteindre un public cible précis : Les plateformes de médias sociaux permettent un ciblage publicitaire extrêmement précis. Grâce au microciblage de vos campagnes publicitaires sur les réseaux sociaux,... --- ### What is Social Media Marketing? The Short and the Long of It > This complete guide will help you get started with social media marketing and follow the right best practices from day one. - Published: 2024-06-07 - Modified: 2024-10-28 - URL: https://blog.hootsuite.com/social-media-marketing/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_3119559 Looking to connect and sell to the over 5 billion global social media users online? Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term customer relationships. While it might seem as easy as posting content and engaging with your audience, there’s a lot more to marketing on social media than meets the eye. This blog will teach you how to “do” social media marketing (and do it well) while keeping your customers, brand, and business top-of-mind. Social media marketing at a glance Social media marketing is the practice of promoting a business (and, optionally, selling products and services) on social media platforms. Social media is the perfect place to advertise, with more than 5 billion global users spending dozens of hours every week plugged in. Standing out on social media requires a balance of content, analytics, and preparation – but it’s easier than you think! What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. By leveraging the power of social media platforms and the tools they offer, businesses can not only showcase their products or services but also engage with their customers on a personal level. The intended outcomes can range from the somewhat abstract (like brand building) to the very specific (like selling products through social commerce). Driving web traffic, increasing sales, and nurturing customer loyalty are all common goals of social media marketing. Social media... --- ### How to create better buyer personas [free template] > A well-defined buyer persona—also called a customer persona, audience persona, or marketing persona—will help you target your ideal customer. - Published: 2024-06-06 - Modified: 2025-03-05 - URL: https://blog.hootsuite.com/buyer-persona/ - Categories: Strategy - Tags: Social media analytics, Social media strategy, Template - Tags: English - : pll_wpml_2222119 As a kid, you may have had an imaginary friend. Social media marketers have them, too. Only, in our case, they’re called buyer personas or audience personas. Unlike the ones from your childhood, these imaginary friends are an incredibly helpful tool for targeting your ideal customer. As a social marketer (or any marketer, for that matter) it’s easy to get lost in the details of tracking your latest engagement rates and marketing campaigns. Buyer personas remind you to prioritize your audience's wants and needs over your own and help you create content that better targets your ideal customer. Read on for a buyer persona definition, examples, and a free buyer persona template. What is a buyer persona? A buyer persona is a detailed description of someone who represents your target audience. While fictional, this persona is based on deep research of your existing or desired audience and can be used to refine your marketing strategy and product positioning. A buyer persona is also called a customer persona, audience persona, or marketing persona. Different types of customers buy your products for different reasons, so you might need to create more than one buyer persona. Why are these tools useful? Well, you can’t get to know every customer or prospect individually. However, you can create customer personas to represent your customer base. Give each buyer persona a name, demographic details, interests, and behavioral traits. Take time to understand their goals, pain points, and buying patterns. If you want, you can even give... --- ### B2B Social Media Marketing Tips to Attract New Customers > B2B social media marketing is one of the best ways to build your brand and find your audience. Here's how to get started. - Published: 2024-06-06 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/b2b-social-media/ - Categories: Strategy - Tags: Content creation, Social media strategy, Social media tools, Social media trends - Tags: English - : pll_wpml_2227766 Looking to make waves in the B2B social media marketing world? You're not alone. Since the dawn of social media, businesses have been looking for ways to use platforms to their advantage. And for good reason: 82% of B2B marketers see success on LinkedIn More than 1 billion people connect with businesses on Facebook each week YouTube is the #1 platform for researching products and brands But with so much competition, it can be challenging to stand out and successfully attract new customers. That's why we've compiled a list of B2B social media marketing tips to help you reach and engage your target audience. What is B2B social media marketing? B2B social media marketing is the use of social media platforms to promote products or services to other businesses. By leveraging social content, business to business (B2B) marketing focuses on building relationships with other businesses to generate leads and sales. Unlike business to consumer (B2C) marketing, which focuses on direct consumer interactions and quick sales, B2B social media marketing focuses on social selling. Providing value-added content, and positioning one's brand as a thought leader. 5 B2B social media best practices Social media marketing for B2B brands requires a unique approach. Here are some best practices to consider when developing your strategy. 1. Understand the industries you’re targeting Before diving into your B2B social media strategy, it's important to understand the industries you're looking to reach. Are you a marketing platform looking to sell to enterprise businesses? Or, maybe you’re a... --- ### Curación de contenidos en 2024: todo lo que debes saber > La curación de contenidos va mucho más allá de compartir. Se trata de encontrar el mejor contenido para que tu público siempre quiera volver por más - Published: 2024-06-03 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/curacion-de-contenidos/ - Categories: Estrategia - Tags: Creación de contenido, Escucha social - Tags: Español - : pll_wpml_63855 ¿Cuántas cosas en la vida te ofrecen una recompensa a cambio de absolutamente nada? Muy pocas. Por eso la curación de contenidos es tan maravillosa.   Bueno no tanto así. La curación de contenidos en definitiva es maravillosa, pero sí hay que hacer un poco más que simplemente re-compartir. Aún así, es un esfuerzo pequeño a cambio de una recompensa enorme. El contenido curado puede aportarle un gran valor a tu audiencia sin tener que dedicar tiempo y recursos a su producción.   En este artículo hablaremos sobre qué es la curación de contenidos, qué necesitas para ser un buen curador y cuáles son las mejores prácticas en la curación de contenidos. Todo esto, a la par de varios ejemplos muy bien curados para que te vayas de aquí con toda la información necesaria. ¿Qué es la curación de contenidos?   La curación de contenido es la acción de seleccionar y compartir contenido que no creaste tú. Puede ser el enlace a un artículo, una serie de consejos de expertos de la industria o una publicación en redes sociales de otra persona.   El contenido curado, por ende, es contenido de otras marcas o personas que tú compartes en tus propias redes sociales.   Un curador de contenidos trabaja de forma similar a un curador de un museo, que selecciona los artefactos a exhibir. Los mejores curadores no comparten cualquier antigüedad u obra y siempre ofrecen contexto.   Como curador de contenido, debes seleccionar las “obras” más interesantes del internet... --- ### Tout ce que vous devez savoir sur la curation de contenu > La curation de contenu consiste à trouver et publier le contenu le plus intéressant pour votre public afin de capter son attention. - Published: 2024-05-30 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/outils-et-conseils-pour-votre-curation-de-contenu/ - Categories: Stratégie - Tags: Calculatrice, Veille sociale - Tags: Français - : pll_wpml_63855 - Network: Facebook, LinkedIn, Twitter Combien de fois avez-vous obtenu quelque chose sans rien faire ? Réponse : jamais, ou presque. Voilà ce qui rend la curation de contenu aussi intéressante. D’accord, d’accord, j’exagère un petit peu... Vous n’aurez pas exactement tous les contenus qui vous intéressent sans rien faire : vous devrez fournir quelques efforts et ne pas vous contenter de partager le contenu créé par d’autres utilisateurs. Néanmoins, sachez que ces quelques efforts peuvent vous rapporter gros. La curation de contenu peut en effet apporter énormément d’informations à votre public et vous permettre de souffler un peu en termes de production de contenu. Cet article a pour but de mieux cerner la curation de contenu, en vous proposant une définition claire de ce que ce terme recouvre, les moyens à mettre en place pour devenir un excellent curateur de contenu et les bonnes pratiques en matière de curation de contenu. Sans oublier quelques exemples pour vous aider à vous lancer. Qu’est-ce que la curation de contenu ? La curation de contenu consiste à sélectionner et à partager du contenu que vous n’avez pas créé vous-même. Il peut s’agir d’un lien vers un article, d’un récapitulatif de conseils d’experts de votre secteur voire d’un simple partage de post sur les médias sociaux. La curation de contenu vous permet donc d’obtenir un contenu provenant d’autres marques ou personnes et de le partager sur vos comptes de médias sociaux. Vous vous demandez peut-être ce qu’est un curateur de contenu ? Eh bien, imaginez un conservateur de musée qui sélectionne et expose... --- ### What are social media KPIs? 25 examples + how to track them > Setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time. - Published: 2024-05-29 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_339343 Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to build and refine an effective social media strategy that supports organizational success. What are social media KPIs? KPI stands for key performance indicator. Social media KPIs are the metrics used to guide your social media marketing strategy and determine whether that strategy is working. Social media KPIs are a strategic take on key social media metrics, with clear targets to indicate the level of performance. Why is tracking KPIs on social media important? Social media changes fast, and there’s a lot of performance data available. Those factors combined mean it’s easy to get bogged down in the measurement details and lose sight of the bigger picture. Tracking KPIs keeps you focused on real business goals. Rather than the numbers alone, you’re looking at how the numbers impact the direction your business is going. You understand how you’re progressing toward your goals, and whether you need to make strategic changes along the way. How to set the right KPIs for social media Understand your business objectives Your social media KPIs should always be tied to an overall strategic goal. Ask yourself: what’s the end game? For example, is the goal of your social campaigns to increase brand awareness? Drive website traffic? Or to get more conversions and sales? Once you decide on a strategic direction, it’s time to break that down into... --- ### Was verdient ein Freelance-Social-Media-Manager? > Ihr wollt als Freelance-Social-Media-Manager Karriere machen? Erfahrt, wie ihr eure Fähigkeiten ausbaut, Preise festlegt und Kunden gewinnt. - Published: 2024-05-29 - Modified: 2025-03-24 - URL: https://blog.hootsuite.com/de/freiberuflicher-social-media-manager/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771234 Es heißt, Geld regiert die (Social-Media-)Welt. Egal, ob ihr als Freelance-Social-Media-Manager unterwegs seid oder einen freiberuflichen Social-Media-Mitarbeiter einstellen wollt, ihr müsst wissen, was gezahlt wird. In diesem Artikel erfahrt ihr alles, was ihr wissen müsst über Honorare / Preisgestaltung für Social-Media-Freelancer, wie man ein freiberufliches Social-Media-Management-Geschäft auf die Beine stellt und welche Fähigkeiten ein freiberuflicher Social-Media-Manager haben sollte. Und wenn ihr von unserem eigenen internen Social-Media-Team bei Hootsuite erfahren wollt, wie man zum Social-Media-Manager wird, schaut euch dieses Video an: https://www. youtube. com/watch? v=rHqFH0rbsQo Was ist ein Freelance-Social-Media-Manager? Ein freiberuflicher Social-Media-Manager ist ein Social-Media-Experte, der von Unternehmen angeheuert wird, die ihre Social-Media-Strategie und/oder deren Umsetzung auslagern möchten. Meistens betreuen Social-Media-Freelancer mehrere Kunden gleichzeitig. Zu den Dienstleistungen, die Freelance-Social-Media-Manager in der Regel anbieten, gehören: Social-Media-Strategie Erstellung und Verwaltung von Content-Kalendern Content-Erstellung (Fotografie, Design) Content texten Terminieren und Veröffentlichen von Posts Community-Management (Interaktion mit Followern, beantworten von DMs und Kommentaren) Analytics und Reporting Was berechnen Freelance-Social-Media-Manager im Jahr 2024? Die Preisgestaltung für die freiberufliche Arbeit im Bereich Social Media ist nicht ganz leicht. Man kann hier nicht einfach den durchschnittlichen Verdienst eines angestellten Social-Media-Managers berechnen. Schauen wir uns das Jahresgehalt im internationalen Vergleich einmal an. Ein Blick in die USA und nach Kanada: Laut dem Hootsuite Social Media Career Report 2023 liegt das Jahresdurchschnittsgehalt bei 67. 585 $ plus Bonus von 6. 470 $, das wäre ein Stundenhonorar von 35,60 $. Und so sieht es in Deutschland aus: Laut Stepstone verdienen Social-Media-Manager hierzulande aktuell ein Jahresdurchschnittsgehalt in Höhe von 38. 600 EUR.... --- ### ¿Qué es la automatización de redes sociales? [Preguntas frecuentes y herramientas] > Automatización de redes sociales = usar software para reducir el tiempo invertido en tareas que no requieren la intervención humana. - Published: 2024-05-29 - Modified: 2024-05-29 - URL: https://blog.hootsuite.com/es/automatizacion-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_64911 Si eres como nosotros, prefieres trabajos divertidos a tareas tediosas. (De hecho, si te gustara lo aburrido, probablemente no estarías leyendo esto). Por eso te encantarán las herramientas de automatización de redes sociales. Las herramientas de automatización de redes sociales te permiten automatizar tareas aburridas y que requieren mucho tiempo para que puedas volver a las cosas divertidas, como crear contenido sorprendente. En esta publicación, aprenderás cómo automatizar tareas en redes sociales con herramientas que te ayudarán a mejorar el tiempo de respuesta, reducir el tiempo dedicado a tareas repetitivas y darte la información que necesitas para crear contenido más atractivo. ¿Qué es la automatización de redes sociales? La automatización de redes sociales es el proceso de usar herramientas o software para gestionar tareas repetitivas en plataformas de redes sociales, como publicar contenido o crear informes, sin trabajo manual. Las herramientas que automatizan la programación de contenido, el servicio al cliente básico y los informes analíticos pueden ahorrar a los social media managers mucho tiempo valioso para tareas de mayor prioridad. ¿Qué se puede automatizar en el marketing de redes sociales? Puedes automatizar muchas (¡pero no todas! ) de las tareas tediosas de marketing de redes sociales. Y no te preocupes: más adelante llegaremos a las herramientas de software que pueden hacer estas tareas por ti. Algunos aspectos de la creación de contenidos Seamos realistas: no siempre podemos ser los genios creativos tipo Vincent Van Gogh que algunas veces somos. A veces, nos parecemos más a Vincent Van No. Pero,... --- ### Experiment: How Many Instagram Stories Should You Post? > Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a "right" number of daily Stories to post? - Published: 2024-05-29 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-number-ig-stories/ - Categories: Experiments - Tags: Experiments, Social media strategy - Tags: English - : pll_wpml_3134244 - Network: Instagram Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a "right" number of Instagram Stories to post in a day? We've got our own personal preferences, of course, but opinion is no match for data. As dedicated social media scientists, we put on our lab coats and fired up Instagram to find out once and for all if the number of Stories you post per day can impact your reach. Hypothesis: Posting more Instagram Stories per day will improve your reach We've wondered about this before, but the idea for this experiment came from popular social media consultant Rachel Karten's (great) Link in Bio newsletter. Karten's theory was simple: you can ruin your reach by "only posting 1-2 IG Stories in a 24-hour span (I feel like the reach is better when you put up 5-10 story slides instead of one rogue story post). " When you think about it, it makes sense — Instagram (and other social platforms) tends to reward power users with higher reach and engagement. Plus, when you post Stories more often, your followers are more likely to see your profile picture at the top of their Stories feed. Your MOST active followers will see each one as you post. The only way to know is to try, so I decided to test this hypothesis using my business Instagram account. Methodology... --- ### Instagram Automation: What You Should Automate + Tools [2024] > Learn about legitimate Instagram automation strategies and save time automating routine daily tasks, without resorting to fake engagement and bots. - Published: 2024-05-28 - Modified: 2024-10-17 - URL: https://blog.hootsuite.com/instagram-automation-tools-software/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2223876 - Network: Instagram Instagram automation: Should you try it? Will it get you in trouble with the algorithms, or will it help grow your audience? The answer is: It depends. There are perfectly legitimate ways to automate Instagram posts. But there are also shady tools that can result in warnings about automated behavior. Here, we’ll show you how to automate Instagram posting in safe and legitimate ways. This will save you time without causing problems for your account (or annoying your followers). What is Instagram automation? Instagram automation is the practice of automating Instagram tasks to save you time. Automation allows you to spend more time thinking about your Instagram marketing strategy and creating great content. That means you spend less time on chores like manually posting content and retyping the same replies to dms over and over. Is Instagram automation illegal? There are two kinds of Instagram automation. One involves legitimate, ethical strategies for saving time on Instagram by automating routine daily tasks. This improves the experience for both you and your followers. In this post, we’ll show you how to use these strategies and talk about the tools that can help. Then, there’s the ugly kind of Instagram automation. The kind that involves bots attempting to automate Instagram followers by liking posts, following accounts, and auto-posting spammy comments on your behalf. We don’t recommend this type of Instagram automation. And we’re not going to cover these black-hat strategies here. Neither type of Instagram automation is illegal, but the latter can certainly... --- ### Comment augmenter son engagement sur les réseaux sociaux [calculateur gratuit] > Voici tout le nécessaire pour booster votre engagement sur les réseaux sociaux : conseils de pro, outils gratuits et exemples de publications. - Published: 2024-05-28 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/booster-les-interactions-sur-vos-medias-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2222450 Imaginez ceci : vous partez en expédition pour tenter de photographier le célèbre et rare gorille des montagnes lorsque, tout d’un coup, un groupe de gorilles surgit. Courez-vous dans leur direction en laissant exploser votre joie ? Essayez-vous de leur lancer leur nourriture préférée ? Ou alors faites-vous comme s’ils n’étaient pas là ? C’est un peu le genre de dilemme auquel sont confrontés les marketeurs des médias sociaux lorsqu’ils essaient d’amadouer la créature méfiante communément appelée « engagement sur les réseaux sociaux ». Pourquoi ? Parce que, tout comme les gorilles, l’engagement sur les médias sociaux peut être extrêmement puissant. Néanmoins, en fonction de son environnement, l’engagement peut aussi être une bête insaisissable, que les marketeurs du monde entier essaient d’appâter par divers moyens. Si le marketing est une jungle et l’engagement une espèce en voie de disparition, vous pouvez nous considérer comme votre guide de survie (Mike Horn n’a qu’à bien se tenir ! ). Aujourd'hui, nous vous montrerons les tactiques que la crème des marketeurs utilise pour nourrir, engraisser et faire grandir l’engagement sur les médias sociaux dans son habitat naturel. Qu’est-ce que l’engagement sur les réseaux sociaux ? L’engagement sur les réseaux sociaux désigne la mesure de toutes les interactions avec le contenu que vous publiez sur les médias sociaux. Les types d’engagement les plus fréquents sont les mentions J’aime, les commentaires et les partages de contenu, mais il existe d’autres moyens de mesurer l’engagement. L’engagement sur les médias sociaux peut inclure les indicateurs suivants :... --- ### Estadísticas de LinkedIn: La guía para profesionales del marketing > Utiliza las estadísticas de LinkedIn para rastrear, medir y optimizar tu presencia. Además, te contamos algunos trucos para que alcances otro nivel. - Published: 2024-05-27 - Modified: 2025-01-21 - URL: https://blog.hootsuite.com/es/estadisticas-de-linkedin/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_345104 ¿Alguna vez te has preguntado quién mira tu perfil en LinkedIn? ¿O cómo de efectiva es la página de tu empresa a la hora de generar contactos? Con el poder de las estadísticas de LinkedIn, puedes rastrear, medir y optimizar tu presencia en esta plataforma para mejorar tu marca personal o la página de tu empresa. Esta guía abarcará todos los entresijos de los análisis de LinkedIn, incluyendo en qué estadísticas centrarse, cómo interpretar los datos y algunas herramientas adicionales para potenciar tus esfuerzos de marketing. ¿Qué son los análisis de LinkedIn? Los análisis de LinkedIn son los datos y estadísticas que hay detrás de tu actividad en la plataforma. Proporcionan información valiosa sobre quién es tu audiencia, cómo interactúa con tu contenido y la eficacia general de tu estrategia en esta red social. Por ejemplo, puedes utilizar las estadísticas de LinkedIn para ver cuántas personas han visitado tu perfil, cuántos "me gusta" obtuvo tu última publicación o el número de clics que recibió la página de tu empresa el mes pasado. Incluso puedes ser muy detallista y ver dónde viven tus visitantes, sus puestos y en qué sectores trabajan. Cómo utilizar los análisis de LinkedIn Hay dos formas principales de monitorear las métricas mediante las estadísticas de LinkedIn: Las herramientas de análisis integradas en LinkedIn, o Herramientas de terceros, como el módulo de análisis de LinkedIn de Hootsuite La ruta que tomes depende de tu estrategia de marketing en redes sociales y de lo que quieras monitorear. Veamos cada... --- ### Les 19 meilleurs outils d’analyse des médias sociaux pour experts en marketing > Vous êtes marketeur et souhaitez optimiser votre temps ? Nous avons listé 21 outils d’analyse des médias sociaux qui devraient vous aider ! - Published: 2024-05-23 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/outils-analyse-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux - Tags: Français - : pll_wpml_354830 Vous aimeriez savoir quelle stratégie de médias sociaux fonctionne le mieux ? Pour concentrer vos efforts et atteindre vos objectifs, rien de tel que d’utiliser un outil d’analyse des médias sociaux efficace. Pour vous aider à y voir plus clair, nous avons rassemblé quelques-uns des meilleurs outils disponibles pour 2024. Qu’est-ce qu’un outil d’analyse des médias sociaux ? Les outils d’analyse des médias sociaux se présentent sous la forme d’applications et de tableaux de bord vous permettant de recueillir des informations sur vos performances et votre public sur les réseaux sociaux. Ils vous permettent de créer des rapports pour suivre vos résultats au fil du temps et les présenter à votre équipe, à votre responsable et aux autres parties prenantes concernées. À quoi servent les outils d’analyse des médias sociaux ? Les outils d’analyse des médias sociaux vous aident à déterminer ce qui marche et ce qui ne marche pas. Ils fournissent également les données historiques dont vous avez besoin pour évaluer votre stratégie marketing sur les réseaux sociaux, à la fois de façon globale et de manière plus détaillée. Les meilleurs outils d’analyse des médias sociaux vous permettent de rassembler des données provenant de plusieurs plateformes et de créer des rapports personnalisés de façon à ne pas avoir à remplir de feuilles de calcul à la main, comme dans cet exemple : https://www. reddit. com/r/socialmedia/comments/15ozx6b/my_manager_wants_me_to_create_incredibly_granular Les outils d’analyse des médias sociaux peuvent vous aider à répondre à des questions telles que : Mon entreprise devrait-elle continuer à publier sur Pinterest ? Quelles ont été nos... --- ### Experiment: Where Should Your Instagram Hashtags Go? > Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing. - Published: 2024-05-23 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/experiment-instagram-hashtag-location/ - Categories: Experiments - Tags: Experiments, Social media strategy - Tags: English - : pll_wpml_3134237 - Network: Instagram As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments? Does hashtag location even matter? To satisfy our collective curiosity, I embarked on an experiment to get to the bottom of things. Hypothesis: Hashtags are important to Instagram reach, but it doesn’t matter where you post them In 2021, Instagram’s official Creators account stated that hashtags should go in the caption. We’ve followed this advice ever since, diligently putting hashtags at the end of the caption in our scheduled posts without ever questioning it. But recently, we got to thinking: hashtags in the comments are just as clickable as hashtags in the caption, aren’t they? Why would Instagram make those hashtags clickable if they weren’t functional? And if A = B = C, does it really matter if the hashtag is in the caption or in a comment? My guess? A hashtag is a hashtag, regardless of location, so it shouldn’t matter whether it appears in the caption or the comments. I decided to use my own business Instagram account to test this hypothesis. Methodology As a dedicated social media scientist, I wanted to make sure I gathered enough data, so my experiment spanned three weeks. Here's... --- ### Herramientas de marketing en redes sociales: la guía completa > Automatiza tu trabajo, ahorra tiempo y mejora la relación con tu audiencia usando las herramientas de marketing en redes sociales correctas. - Published: 2024-05-22 - Modified: 2024-05-22 - URL: https://blog.hootsuite.com/es/herramientas-de-marketing-en-redes-sociales-guia-completa/ - Categories: Estrategia - Tags: Herramientas de redes sociales - Tags: Español - : pll_wpml_3116529 Para triunfar en las redes sociales, no solo necesitas las habilidades y conocimientos correctos... también debes hacerte de las herramientas de marketing en redes sociales adecuadas. Las plataformas de redes sociales, en su mayoría, están separadas unas de las otras. Esto significa tener que estar cambiando constantemente de pestañas y abriendo y cerrando sesiones en distintas cuentas, lo cual se traduce en una pérdida de tiempo valioso. A no ser, claro, que tengas una herramienta de marketing en redes sociales de terceros que te ayude a condensarlo todo. En pocas palabras, contar con las herramientas de marketing en redes sociales adecuadas te convierte automáticamente en un mejor mercadólogo. ¿Por qué? Porque usar las mejores herramientas te deja más tiempo para las tareas creativas y te brinda una perspectiva más clara de qué tan bien están funcionando dichas decisiones creativas para tu estrategia. Por eso, en este artículo analizaremos los distintos tipos de herramientas de marketing en redes sociales que pueden ayudarte a conectar más con tu audiencia y alcanzar tus metas en 2024. Incluso, te ofrecemos un listado de herramientas específicas para cada plataforma para que la rompas en todos los canales. Herramientas de programación de contenidos en redes sociales Una herramienta de programación de contenidos en redes sociales es un software que permite a los expertos en marketing crear contenidos de redes sociales con anticipación y programarlos para que se publiquen automáticamente en un momento específico. La mayoría de las plataformas sociales cuentan con opciones básicas para programar contenidos.... --- ### Instagram-Analytics-Leitfaden 2024: Ergebnisse intelligenter tracken > Wie ihr Instagram Analytics nutzt, um eure Performance zu verfolgen, wertvolle Insights zu entdecken und eure Instagram-Strategie zu optimieren. - Published: 2024-05-22 - Modified: 2024-05-22 - URL: https://blog.hootsuite.com/de/instagram-analytics-leitfaden/ - Categories: Strategie - Tags: Social-Media-Analyse - Tags: Deutsch - : pll_wpml_3131488 - Network: Instagram Instagram Analytics hilft euch zu verstehen, wie eure Strategie aufgeht, sowohl auf Account- wie auf individueller Post-Ebene. Zu wissen, was funktioniert (und was nicht), ist der erste Schritt, damit euer Konto wächst und ihr eine engagierte Follower-Gemeinde auf der Plattform aufbauen könnt. Lest weiter und erfahrt, wie ihr in das Tracking von Instagram Analytics einsteigt, welche KPIs am wichtigsten sind und wie ihr eure Instagram-Ergebnisse an Vorgesetzte reporten könnt. Was ist Instagram Analytics? Instagram Analytics sind die Tools, mit denen ihr die wichtigsten Kennzahlen und Daten zu eurer Instagram-Performance anzeigen könnt. Sie helfen euch, eure Zielgruppe und deren Präferenzen zu verstehen, und ermöglichen es so, Strategien zu entwickeln, die auf Daten und nicht auf reiner Vermutung beruhen. Die Instagram-Analytics-Daten können von den Grundlagen (z. B. wie viele Menschen einen einzelnen Post gesehen oder ihm ein Like gegeben haben) bis zum ganz Speziellen (z. B. wann die Follower eures Accounts am ehesten online sind) reichen. Beispiele für Instagram-Analytics-KPIs sind Impressions, Likes, Shares und das Zielgruppenwachstum im Laufe der Zeit. Diese sind jedoch nur die Spitze des Eisbergs — wir gehen später in diesem Beitrag noch stärker ins Detail. Warum ist Instagram Analytics so wichtig? Social-Media-Manager fürchten sich oft vor dem Teil ihrer Arbeit, der mit der Verfolgung von Daten und der Erstellung von Reports zu tun hat. Wir verstehen das, es macht nicht so viel Spaß wie das Erstellen von Content oder die Interaktion mit den Followern. Betrachtet Instagram Analytics einfach als ein faszinierendes Puzzle! Das Zusammenfügen dieser Teilchen kann euch... --- ### Analyse concurrentielle des médias sociaux : guide et modèle gratuit > L’analyse concurrentielle des médias sociaux vous aide à identifier les lacunes de votre stratégie et à garder une longueur d’avance sur la concurrence. - Published: 2024-05-21 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/analyse-concurrentielle-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Modèle - Tags: Français - : pll_wpml_343481 Vous souhaitez écraser la concurrence sur les réseaux sociaux ? L’analyse concurrentielle des médias sociaux est faite pour vous. Ce type d’analyse vous permet en effet de vous situer par rapport aux autres acteurs de votre secteur d’activité et d’identifier de nouvelles opportunités et autres menaces pesant sur votre marque. Ce guide vous apprendra à analyser les performances de vos concurrents et à en tirer des enseignements. Vous y trouverez également une liste des meilleurs outils d’analyse concurrentielle des médias sociaux ainsi qu’un modèle gratuit pour vous aider à démarrer. Vous préférez les supports visuels ? Consultez la vidéo ci-dessous pour découvrir comment réaliser une analyse concurrentielle des médias sociaux en seulement trois étapes : https://youtu. be/kDvR2jRYYA4? si=hLsbbUjVI-TFR5qw Qu’est-ce qu’une analyse concurrentielle des médias sociaux ? L’analyse concurrentielle des médias sociaux a pour but d’analyser la concurrence sur les médias sociaux afin de déterminer ses forces et ses faiblesses, et de comparer ces forces et ces faiblesses aux vôtres. L’idée est de comparer vos propres résultats avec ceux des grands acteurs de votre secteur, afin d’identifier les opportunités de croissance ainsi que les stratégies qui ne fonctionnent pas comme prévu. Grâce à l’analyse concurrentielle des médias sociaux, vous pouvez : Identifier vos concurrents sur les médias sociaux Connaître les plateformes de réseaux sociaux sur lesquelles ils sont présents Savoir comment ils utilisent ces plateformes Déterminer l’efficacité de leurs stratégies de médias sociaux et de contenu Comparer vos résultats sur les médias sociaux aux leurs Identifier les menaces qui pèsent sur votre entreprise sur les réseaux... --- ### Cómo aumentar la interacción en redes sociales [calculadora gratuita] > Todo lo que necesitas para aumentar tu interacción en redes sociales: consejos profesionales, herramientas gratuitas y ejemplos inspiradores. - Published: 2024-05-20 - Modified: 2024-05-20 - URL: https://blog.hootsuite.com/es/interaccion-en-redes-sociales/ - Categories: Estrategia - Tags: Calculadora, Estrategia de redes sociales, Participación en redes sociales - Tags: Español - : pll_wpml_2222450 Imagínatelo: estás en una expedición para encontrar y fotografiar al raro gorila de montaña cuando, de repente, aparece un grupo de gorilas. ¿Corres directo hacia ellos, gritando de emoción? Tal vez intentes lanzarles sus bocadillos favoritos. O tal vez deberías intentar ignorarlos. Este dilema es básicamente lo que enfrentan los especialistas en marketing de redes sociales cuando intentan atraer a la misteriosa criatura llamada interacción en redes sociales. Esto se debe a que la interacción en redes sociales, como los gorilas, puede ser extremadamente poderosa. Pero, dependiendo del entorno, la interacción también puede ser una bestia evasiva, y los especialistas en marketing de todas partes prueban diferentes cebos para conseguirla. Si el marketing es una jungla y la interacción es una especie en peligro de extinción, considéranos tu guía en la naturaleza. Hoy, te mostraremos las tácticas que los especialistas en marketing exitosos han usado para alimentar, engordar y crecer la interacción en redes sociales en tu hábitat natural. ¿Qué es la interacción en redes sociales? La interacción en redes sociales es una medida de todas las interacciones con el contenido de redes sociales. Los tipos populares de interacción incluyen me gusta, comentarios y veces que se compartió tu contenido. Pero esas no son las únicas métricas de interacción. La interacción en redes sociales puede incluir: Reposteos o retuits Comentarios Me gusta Crecimiento de seguidores y audiencia Clics Menciones (ya sean etiquetadas o sin etiquetar) Usar hashtags de marca Para comprender mejor todas las facetas de la definición de interacción... --- ### SEO en Instagram en 2024: 11 consejos para un mayor alcance + herramienta gratuita > Aprende lo esencial sobre el SEO en Instagram, optimiza tu perfil y contenido, y haz que tu público objetivo te encuentre fácilmente - Published: 2024-05-15 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/seo-en-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2772067 - Network: Instagram Si tu estrategia de crecimiento de Instagram consiste en complacer el algoritmo de la plataforma, te estás quedando atrás. A medida que las redes sociales cambian para permitir a los usuarios descubrir contenido con mayor intención, es hora de dominar el SEO en Instagram. Continúa leyendo para conocer las mejores formas de optimizar tu perfil y contenido y ser visto por las personas que buscan activamente marcas y productos similares al tuyo. ¿No tienes tiempo para leer? Probamos nuestros principales consejos de SEO social en Instagram y TikTok en este experimento; puedes verlo aquí: https://youtu. be/aL6Cqe-XJN0? si=KWdeXdXwfjDHqJya ¿Qué es el SEO en Instagram? El SEO en Instagram es la práctica de optimizar tu contenido de Instagram para que aparezca en los resultados de búsqueda de la plataforma. Cuando alguien usa el cuadro de búsqueda de Instagram para buscar palabras relacionadas con tu negocio, quieres que tu cuenta o contenido aparezca cerca de la parte superior de la lista, y las tácticas de SEO en Instagram pueden ayudarte a lograr este objetivo. Los resultados de búsqueda de Instagram incluyen contenido relevante, cuentas, audio, hashtags, lugares y reels. También hay páginas de resultados de palabras clave destinadas a la exploración. Cada página de resultados de palabras clave (indicada con una lupa) es esencialmente una página Explorar para esa palabra clave específica. A continuación, desglosamos los diferentes "tipos" de SEO en Instagram, o partes de tu perfil que pueden optimizarse para una mayor visibilidad. SEO en la biografía de Instagram Tu biografía de... --- ### 13 Social-Media-Kalender-Tools um 2024 noch organisierter zu arbeiten > Social-Media-Kalender-Tools erleichtern euch den Job! Nutzt diesen Leitfaden, um das beste Tool für eure Zwecke zu finden. - Published: 2024-05-15 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/de/social-media-kalender-tools/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3129768 Eine Social-Media-Kalender-Software ist ein Muss für jedes Social-Media-Team. Wer mehrere Plattformen managt und Zielgruppen in verschiedenen Zeitzonen versorgen will, kann seinen Social-Media-Content nicht spontan auf jedem Konto posten. (Ihr braucht doch auch mal Schlaf, oder? ) Ein Social-Media-Kalender-Tool erleichtert euch die Arbeit, weil ihr damit eure Social-Media-Content-Planung zentralisieren und eure Posting-Strategie von einem Ort aus planen, optimieren und teilen könnt. Die besten Social-Media-Content-Kalender-Tools sind direkt mit den Social-Media-Plattformen integriert. Eure Inhalte werden automatisch gepostet, sobald ihr diese zu dem von euch bestimmten Zeitpunkt im Kalender erfasst habt. Lest weiter, um das beste Tool für euren Bedarf zu finden und zu erfahren, wie ihr mit einem Social-Media-Kalender Zeit sparen könnt. Was ist ein Social-Media-Kalender-Tool? Ein Social-Media-Kalender-Tool ist eine Software, mit der ihr Posts für mehrere soziale Plattformen planen und einstellen könnt. In der Regel werden die Beiträge automatisch gepostet, sobald sie der Social-Media-Kalender-Software hinzugefügt wurden. Ihr müsst nicht mehrmals am Tag einloggen oder eine gefühlte Million Tabs auf eurem Bildschirm öffnen. Die besten Social-Media-Content-Kalender-Tools bieten zusätzliche Features, wie z. B. Vorschläge für den besten Zeitpunkt zum Posten und Anpassungsoptionen, mit denen ihr eure Posts für jede Plattform optimieren könnt. Kurz gesagt: Social-Media-Kalender-Tools sind unverzichtbar für vielbeschäftigte Social-Media-Manager, die eine Strategie für mehrere Plattformen umsetzen müssen. Die 13 besten Social-Media-Kalender-Tools für 2024 Es gibt viele Möglichkeiten, um euren Social-Media-Kalender in den Griff zu bekommen. Hier sind unsere Favoriten für die besten Social-Media-Kalender-Tools auf dem Markt. 1. Hootsuite Wahrscheinlich seid ihr nicht überrascht, dass Hootsuite unser Top-Tool für den besten Social-Media-Content-Kalender ist. Aber... --- ### Comment bien rédiger une proposition pour les réseaux sociaux [MODÈLE GRATUIT INCLUS] > Découvrez comment créer facilement une proposition pour les réseaux sociaux qui séduira vos clients et les décideurs. Modèle gratuit inclus ! - Published: 2024-05-14 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/proposition-pour-les-medias-sociaux/ - Categories: Stratégie - Tags: Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_340772 Vous avez beau être un Instagrammer hors pair ou un expert de TikTok, vos compétences ne suffiront pas pour décrocher un contrat de marketing des médias sociaux. Votre pouvoir de conviction repose aussi sur une bonne proposition pour les réseaux sociaux. Que vous soyez social media manager freelance ou employé dans une agence de marketing, les propositions de stratégie digitale sont essentielles pour développer votre activité. La clé de la réussite : être bien préparé. Heureusement, nous avons ce qu’il vous faut avec ce guide détaillé : apprenez à créer une proposition de stratégie digitale et utilisez notre modèle gratuit de proposition pour les réseaux sociaux pour mettre au point la vôtre en quelques minutes. Qu’est-ce qu’une proposition pour les réseaux sociaux ? Une proposition pour les réseaux sociaux est un document exhaustif qui présente votre stratégie, vos objectifs et vos tactiques pour gérer la présence d'un client sur les réseaux sociaux (un exemple de proposition vous attend un peu plus loin dans cet article). Elle sert de feuille de route (en voiture, Simone ! ) et vous aide, vous et votre client, à comprendre les objectifs, les livrables et les résultats attendus de vos efforts sur les médias sociaux. Commencez par définir ces objectifs. Ensuite, vous pouvez partager votre plan d’attaque et montrer comment vous pouvez aider ce client et à quoi ressemblera la réussite. Une proposition pour les réseaux sociaux digne d'un professionnel devrait également inclure les détails techniques : planning, livrables et budget. À travers cette proposition, vous asseyez votre expertise dans... --- ### Social Media Style Guide: Template, Examples & Tips for 2024 > Learn how to build a consistent brand voice on social media with a custom social media style guide (free template included)! - Published: 2024-05-09 - Modified: 2024-12-23 - URL: https://blog.hootsuite.com/social-media-style-guide/ - Categories: Strategy - Tags: Content creation, Social media strategy, Template - Tags: English - : pll_wpml_342853 A social media style guide is an important document for social teams of all sizes. Whether you’re a team of one or 100, recording your decisions about brand voice and style in a central place ensures consistency in your social media presence — and builds brand trust. Keep reading to find out more about building a style guide your social team will actually use. We’ve even included a free social media style guide template to help you get started! What is a social media style guide? A social media style guide is a document that outlines the style choices for your brand on social media. This includes everything from your brand identity (e. g. your logo and colors), to your tone of voice — and even how you use emojis and hashtags. In other words, it’s a set of rules that dictate how you present your brand on social media. Why brands need social media style guides Keep your image and voice consistent Consistency is key on social. For your brand image and voice to be consistent, you need to make some decisions about how your brand “speaks” online. Your image and video content needs to be consistent too, from your brand colors to the templates you use for infographics to the fonts you use for captions and thumbnails. Help your team do their jobs A brand’s social content needs to feel like it comes from one consistent place, even when different components are created by different people. While your... --- ### Analyses LinkedIn : guide complet pour les marketeurs [édition 2024] > Suivez, mesurez et optimisez vos statistiques LinkedIn grâce aux analyses LinkedIn et découvrez d’autres outils pour améliorer vos résultats. - Published: 2024-05-09 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/linkedin-analytics/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_345104 Vous êtes-vous déjà demandé qui consulte votre profil LinkedIn ? Ou si la page de votre entreprise est efficace pour générer des leads ? Les analyses LinkedIn ont sûrement la réponse (et c’est là tout leur pouvoir) ! Elles vous permettent de suivre, mesurer et optimiser vos performances sur LinkedIn pour améliorer votre marque personnelle ou votre page d’entreprise. Grâce à ce guide, découvrez tous les rouages des analyses LinkedIn, y compris quels indicateurs LinkedIn surveiller de près, comment interpréter les données et quels outils supplémentaires utiliser pour rendre vos efforts marketing encore plus fructueux. En quoi consistent les analyses LinkedIn ? Les analyses LinkedIn désignent toutes les données et statistiques relatives à votre activité sur LinkedIn. Elles permettent d’obtenir de précieux renseignements sur votre audience et sa manière d’interagir avec votre contenu et de déterminer si votre stratégie des médias sociaux fonctionne sur cette plateforme. Par exemple, vous pouvez utiliser les analyses LinkedIn pour savoir combien de personnes ont consulté votre profil, combien de mentions J’aime votre dernier carrousel a obtenu ou combien de clics la page de votre entreprise a enregistré le mois dernier. Vous pouvez même accéder à des analyses encore plus précises et découvrir où vos visiteurs vivent, quel poste ils occupent et dans quel secteur ils travaillent. Comment utiliser les analyses LinkedIn Il existe deux façons principales de suivre des indicateurs à l’aide des analyses LinkedIn : Les outils d’analyse intégrés à LinkedIn Les outils tiers, comme la solution d’analyse LinkedIn de Hootsuite Quel outil... --- ### 5 Reasons to Use an Instagram Business Account + Set Up Tips > Instagram business accounts are free to anyone who wants one. We'll teach you how to switch and take advantage of exclusive features. - Published: 2024-05-09 - Modified: 2024-05-09 - URL: https://blog.hootsuite.com/instagram-business-profile/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2228161 - Network: Instagram Ready to set up an Instagram business account? A whopping 62. 4% of Instagram users use Instagram to follow and research brands. Not only that, but conversations with customers in Instagram DM’s convert 70% of the time. Creating an Instagram business account not only links you to an engaged audience, but it also opens the door for more conversations, connections, and sales. This post will walk you through the basics on how to set up your business profile, the benefits you’ll get from switching over, and how to delete it if you change your mind. Plus, we’ve included a handy chart to compare business, personal, and creator profiles. What is an Instagram business account? An Instagram business account is a special type of account designed for businesses, brands, and creators to promote their products or services on the platform. Unlike personal accounts, which are mainly for sharing content and connecting with friends, a business account offers additional features tailored to help businesses grow and engage with their audience. With an Instagram business account, you can: Get valuable insights about your followers and how they interact with your content. Boost your posts with paid advertising to reach a wider audience beyond your followers. Display important contact information such as email address, link to your website, phone number, and physical address directly on your profile. Use tools like Instagram Shopping to tag products in your posts and stories. Gain access to professional features like Instagram Ads Manager and Meta Business Suite. Overall,... --- ### Wie ihr Instagram für Unternehmen nutzt und 2024 für Erfolge sorgt > Alles, was ihr über Instagram für Unternehmen wissen müsst — von der Einrichtung des Accounts bis zur Entwicklung einer überzeugenden Strategie. - Published: 2024-05-08 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-fuer-unternehmen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_336356 - Network: Instagram Beschäftigt sich eure Firma immer noch mit dem Gedanken, Instagram zu nutzen, anstatt endlich einzusteigen, um das volle Potenzial der Plattform auszuschöpfen? Dann wird es höchste Zeit, mit dem Scrollen aufzuhören und mit der Strategieentwicklung zu beginnen! Wenn ihr euch fragt, wie ihr Instagram 2024 für euer Unternehmen nutzen könnt: wir haben vorgearbeitet. In diesem Leitfaden stellen wir die besten Strategien vor, mit denen eure Marke auf der sich ständig weiterentwickelnden Plattform erfolgreich sein kann. Instagram für Unternehmen einrichten in 4 Schritten Instagram für Unternehmen unterscheidet sich ein wenig von der Nutzung eines privaten Kontos. Aber keine Sorge, es ist keine Raketenwissenschaft! Befolgt diese 4 einfachen Schritte, um eure Marke auf Instagram an den Start zu bringen. 1. Wechselt zu einem Instagram-Unternehmens-Account Zuerst müsst ihr ein Instagram-Konto für Unternehmen einrichten. Das Ganze ist kostenlos und für jedermann möglich. Und so könnt ihr euer bestehendes Instagram-Konto in ein Business-Konto umwandeln: Tippt in eurem Profil auf das Hamburger-Menü-Ikon (drei Striche) in der oberen rechten Ecke. Tippt auf Einstellungen und Privatsphäre, danach scrollt herunter zu Kontoart und Tools. Dann tippt auf zu professionellem Konto wechseln, um den Account, bei dem ihr angemeldet seid, in ein Instagram-Unternehmenskonto zu wandeln. Tippt auf Weiter (möglicherweise müsst ihr das mehrmals antippen, da Instagram eine Vorschau der verfügbaren Features eines Unternehmenskontos anzeigt). Wählt eine Kategorie aus und nutzt den Schieberegler, um festzulegen, ob diese in eurem Profil erscheinen soll. Dann tippt auf Fertig. Wählt Business (falls ein Creator-Account nicht sinnvoller für euch ist) und tippt dann auf Weiter.... --- ### Combien gagne un social media manager freelance ? > Envie de devenir social media manager freelance ? Découvrez comment renforcer vos compétences, fixer vos tarifs et trouver des clients. - Published: 2024-05-07 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/social-media-manager-freelance/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2771234 À ce qu’il paraît, dans la vie (des réseaux sociaux), tout est affaire d’argent. Alors que vous soyez social media manager freelance ou, au contraire, une entreprise cherchant à en recruter un, il est important de connaître les tarifs en vigueur. Cet article vous dira tout ce qu’il faut savoir sur : les tarifs de social media manager freelance la manière de lancer une entreprise indépendante de gestion des réseaux sociaux les compétences nécessaires pour devenir social media manager freelance D’ailleurs, notre propre équipe de réseaux sociaux chez Hootsuite a préparé une petite vidéo pleine de conseils pour vous aider à devenir social media manager freelance. Pour la regarder, ça se passe ici : https://www. youtube. com/watch? v=rHqFH0rbsQo Qu’est-ce qu’un social media manager freelance ? Un social media manager freelance fournit des services de gestion des réseaux sociaux à des entreprises, des organisations ou des individus sur une base contractuelle. Ce spécialiste des réseaux sociaux est engagé par des clients qui souhaitent externaliser leur stratégie de médias sociaux et sa mise en œuvre. En général, un social media manager freelance travaille avec plusieurs entreprises et clients en même temps. Parmi les services de gestion des réseaux sociaux habituellement proposés figurent : l’élaboration d’une stratégie pour les réseaux sociaux la création et la gestion d’un calendrier de contenu la création de contenu (photographie, design) la rédaction de contenu la programmation et la publication de contenu la gestion de la communauté (interactions avec les followers, réponses aux messages privés et aux commentaires) l’analyse des... --- ### 11 Facebook Trends That Will Shape Your Strategy in 2024 > Don't miss the Facebook trends that will transform your brand's social media strategy — from the Metaverse to AI ad targeting, and more. - Published: 2024-05-07 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/facebook-trends/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2225482 - Network: Facebook Facebook isn’t dead, I promise. Besides being the most popular social media platform in the world, Facebook is still gaining new users, having recently surpassed 2 billion daily active users. But things change, and there are a LOT of new Facebook trends in 2024. Is AI replacing everyone? Is getting organic reach any easier? What new features should you invest time in? Keep reading for answers to those Qs and all the top Facebook trends marketers need to know this year. The 11 most important Facebook trends for 2024 1. Facebook launches Meta AI Is Facebook trying to be our “everything” platform? Meta just launched Meta AI, engineered with their custom Meta Llama 3 language model. Available as of April 2024 across the U. S. and 12 other countries, Meta AI can help users find a restaurant nearby, clarify study questions, get sightseeing suggestions for vacation, and even generate images, like in this demo by Mark Zuckerberg:Meta AI is built into the Facebook mobile app where the search “hourglass” icon used to be. It’s also available across Instagram, WhatsApp, and Facebook Messenger. And, you can use Meta AI on the web in this very ChatGPT-like interface: Source: Meta AI Okay, but why? Making Meta AI open-source and integrated deeply into Meta’s app suite could have something to do with a comment Mark Zuckerberg made last year about Meta’s investments into AI research: “I think that there's an opportunity to introduce AI agents to billions of people in ways that will... --- ### Cómo utilizar Instagram para empresas y obtener resultados en 2024 > Todo lo que necesitas saber sobre el uso de Instagram para empresas: desde crear una cuenta hasta desarrollar una estrategia eficaz - Published: 2024-05-06 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/instagram-para-negocios/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_336356 - Network: Instagram ¿A tu empresa todavía "le gusta" la idea de utilizar Instagram, pero aún no está aprovechando todo el potencial de la plataforma con confianza y seguridad? Entonces es hora de dejar de observar pasivamente y empezar a elaborar estrategias. Si te preguntas cómo utilizar Instagram para empresas en 2024, has llegado al lugar adecuado. En esta guía, compartiremos las mejores estrategias para ayudar a tu marca a prosperar en esta plataforma en constante evolución. Cómo configurar Instagram para empresas en 4 pasos Utilizar Instagram para empresas es un poco diferente que utilizar una cuenta personal. Pero no te preocupes, que no es nada de otro mundo. Solo sigue estos 4 sencillos pasos para poner en marcha tu marca en Instagram. 1. Cámbiate a una cuenta de empresa de Instagram Antes de empezar a utilizar Instagram para empresas, tienes que crear una cuenta de Instagram para empresas. Es gratis y cualquiera puede hacerlo. A continuación te explicamos cómo cambiar tu cuenta de Instagram existente a una cuenta de empresa: Desde tu perfil, toca el icono del menú (tres líneas) en la esquina superior derecha. A continuación, desplázate hacia abajo hasta que veas el menú Tipo de cuenta y herramientas. A continuación, haz clic en Cambiar a cuenta profesional para cambiar la cuenta en la que has iniciado sesión a una cuenta de empresa de Instagram. Pulsa Continuar (puede que tengas que pulsarlo varias veces, ya que Instagram previsualiza las funciones disponibles de una cuenta profesional). Selecciona una Categoría y utiliza el... --- ### 14 social inbox tools that will get you to (social) inbox zero > A good social inbox tool will help you keep your customers happy and your to-do list tidy. Read on to find the best one for your business. - Published: 2024-05-06 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/social-inbox-tools/ - Categories: Strategy - Tags: Social media engagement, Social media tools - Tags: English - : pll_wpml_3134009 A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). Keep reading to learn about the different types of social inbox tools and pick the best one for your business. What is a social inbox tool? A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place. With this type of software, you can manage and reply to all types of social interactions. This can include direct messages, public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging. The features can include automatic message routing, chatbot capabilities, and integration with your CRM. You should also look for tracking and reporting features that turn a simple social inbox tool into a true management system for social messaging and social customer support. The 14 best social inbox tools for 2024 1. Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer... --- ### 23 Pinterest Demographics for Social Media Marketers [2024] > If you're planning your next marketing campaign, don't sleep on Pinterest. The platform's ultra-specific audience is full of hidden gems. - Published: 2024-05-02 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/pinterest-demographics-for-business/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343970 - Network: Pinterest Ready for a deep dive into Pinterest demographics? If you want to incorporate Pinterest into your social strategy, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, this app is for you. The Pinterest statistics don’t lie. Before you create your next campaign, take a look at our breakdown of Pinterest user demographics to help you reach your target audience. You’ll find a definitive answer to “Who is using Pinterest? ” here. General Pinterest demographics 1. Most Pinterest users have some college education 26% of U. S. adults who say they use Pinterest have a high school education or less, while 42% have some college education, and 38% are college graduates. 2. 28% of U. S. adults who identify as Black say they use Pinterest Who uses Pinterest? 36% of Caucasian, 32% of Hispanic, and 30% of Asian-identifying adults report using Pinterest. Source: Pew Research Since Pinterest's user base includes a significant representation of Black, Caucasian, Hispanic, and Asian-identifying adults, creating culturally inclusive and diverse content is key. Highlighting products or ideas that cater to various cultural backgrounds, holidays, and traditions can help you reach a broader audience. Emphasizing diversity in your visual and textual content will also appeal to Pinterest's diverse users. 3. Pinterest users are open-minded but undecided People on Pinterest are eager for new ideas,... --- ### Instagram pour les entreprises : comment l’utiliser pour booster ses résultats > Tout ce que vous devez savoir sur Instagram pour les entreprises, de la création d’un compte à l’élaboration d’une stratégie gagnante. - Published: 2024-05-02 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/instagram-pour-les-entreprises-guide-pratique/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_336356 - Network: Instagram Votre entreprise n’est pas sur Instagram ? Vous vous demandez si vous devriez vous positionner sur la plateforme ? Vous n’avez pas encore découvert les possibilités infinies d’Instagram pour les entreprises ? Si tel est le cas, il est grand temps d’arrêter de scroller et de passer à l’action ! Vous vous demandez comment utiliser Instagram pour les entreprises en 2024 ? Ne vous inquiétez pas : nous avons tout prévu. Dans ce guide, vous trouverez des stratégies gagnantes pour aider votre marque à tirer parti de cette plateforme en constante évolution. Comment configurer votre compte Instagram pour les entreprises en 4 étapes Malgré quelques différences avec les comptes personnels, les comptes Instagram pour les entreprises restent très simples à utiliser. Suivez ces 4 étapes simples pour lancer votre marque sur Instagram. 1. Passez à un compte Instagram professionnel Avant de commencer à utiliser Instagram à des fins professionnelles, vous devez créer un compte Instagram professionnel. C’est gratuit et n’importe quel détenteur de compte Instagram peut le faire. Voici comment procéder pour transformer votre compte Instagram existant en compte professionnel : Depuis votre profil, appuyez sur l’icône représentant trois lignes horizontales située dans le coin supérieur droit. Ensuite, faites défiler vers le bas et appuyez sur Type de compte et outils. Rendez-vous sur Passer à un compte professionnel pour transformer le compte auquel vous êtes connecté en un compte Instagram pour les entreprises. Appuyez sur Continuer (il se peut qu’Instagram vous demande d’appuyer plusieurs fois sur cet onglet, la plateforme affichant... --- ### How to use hashtags [Ideas for EVERY network] > Do you know how to use hashtags? How about how not to use hashtags? Read on for all the DOs and DON'Ts before you get started. - Published: 2024-05-02 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/how-to-use-hashtags/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_64289 Hashtags: What's up with them? Does anyone actually know how to use hashtags? Are they worth it? We're answering these hard-hitting questions (and more! ) today. Spoiler: Hashtags can help boost your brand's social media reach and engagement. If you use social media to market your brand, you should use hashtags. But using hashtags effectively is more than just making #ThrowbackThursday posts on Instagram. This post breaks down the basics of how to use hashtags effectively on social media and why you should use them. You'll also learn: How to find hashtags that will work best for your brand Why using only popular hashtags isn't the right approach All about hashtag marketing Essential tips for using hashtags on every social media platform out there Let's get started. What is a hashtag? Hashtags are a way to group social conversations around a certain topic, making it easy for people to find content that interests them. The pound or hashtag symbol on your keyboard (also known as an octothorpe) was initially used to mark numbers. It was first used for hashtags in the summer of 2007 by Chris Messina. That's when the web marketing specialist walked into Twitter's offices with an idea. Because of the platform's brevity, he suggested the company start using the pound symbol to group related Tweets together, forever changing the answer to, "What does a hashtag do? " Since then, hashtag use, reach, and effectiveness have only grown. Today, hashtags aren't just for X/Twitter. They're used on nearly... --- ### 15 Social-Media-Planungs-Tools die euch 2024 jede Menge Zeit sparen > 15 der besten Social-Media-Planungs-Tools, die Zeit sparen, eure Arbeit rationalisieren und dabei helfen, eure Social-Media-Präsenz auszubauen - Published: 2024-05-01 - Modified: 2024-05-10 - URL: https://blog.hootsuite.com/de/social-media-planungs-tools/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2776240 Social-Media-Planungs-Tools gehören zu den nützlichsten Werkzeugen in der Toolbox eines jeden Social-Media-Managers, ob ihr nun für ein kleines Startup oder ein multinationales Unternehmen tätig seid. Sie sind zudem eine wertvolle Ressource für Freelancer, Unternehmer und alle anderen, die ihre Social-Media-Präsenz managen und gleichzeitig eine kleine Firma leiten müssen. Denn diese Tools sparen euch Zeit, rationalisieren eure Arbeit und helfen dabei, eure Social-Media-Präsenz auszubauen. Wir sind natürlich Fans von Hootsuite — doch in diesem Beitrag stellen wir euch die 15 besten Social-Media-Planungs-Tools vor, die unserer Meinung nach Unternehmen mit unterschiedlichen Anforderungen helfen können. Was sind Social-Media-Planungs-Tools? Ein Social-Media-Planungs-Tool ist eine Softwarelösung, die es Social-Media-Marketern ermöglicht, Content im Voraus zu erstellen und für die automatische Veröffentlichung zu einem bestimmten Zeitpunkt zu planen. Die meisten Social-Media-Plattformen verfügen über einige grundlegende native Planungs- und Veröffentlichungsoptionen. Tools von Drittanbietern bieten jedoch mehr Flexibilität, Funktionalität und die Möglichkeit, Inhalte für mehrere Social-Media-Kanäle über ein Dashboard zu planen. Weil sie mehr Zeit für Tätigkeiten rund um die Content-Erstellung freimachen, sind Social-Media-Tools nicht nur für die Planung nützlich. Die Vorteile von Social-Media-Planungs-Tools Die besten Planungs-Tools erleichtern den Arbeitsalltag von Social-Media-Marketern in vieler Hinsicht. Sie ... : ... verschaffen euch mehr Zeit, indem sie es ermöglichen, Content zu festen Zeiten zu erstellen und zu planen, anstatt immer wieder aus der Arbeit herausgerissen zu werden... . verringern das Fehlerrisiko, weil sie euch Zeit zum Korrigieren und Überprüfen von Content verschaffen, bevor dieser online geht... . sparen euch noch mehr Zeit, weil ihr Beiträge für mehrere Social-Media-Accounts auf einem einzigen Bildschirm... --- ### ¿Cuánto ganan los social media managers freelance en 2024? > ¿Quieres ser un social media manager freelance? Aquí te enseñamos cómo desarrollar habilidades, establecer tarifas y conseguir clientes. - Published: 2024-04-29 - Modified: 2024-04-29 - URL: https://blog.hootsuite.com/es/social-media-manager-independiente/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2771234 Dicen que el dinero hace girar el mundo (de las redes sociales). Así seas un social media manager freelance o estés buscando contratar a un profesional freelance, necesitas saber cuáles son las tarifas vigentes. Este artículo te dirá todo lo que necesitas saber sobre tarifas de freelancers de redes sociales, cómo impulsar un negocio independiente de social media manager y las habilidades que debe tener un social media manager freelance. Ah, y si quieres escuchar consejos de nuestro equipo interno de redes sociales aquí en Hootsuite sobre cómo convertirte en social media manager, mira este video: https://www. youtube. com/watch? v=rHqFH0rbsQo ¿Qué es un social media manager freelance? Un social media manager freelance brinda servicios de administración de redes sociales a empresas, organizaciones o individuos por contrato. Estos expertos en redes sociales son contratados por clientes que quieren subcontratar su estrategia y ejecución social. Generalmente, los social media managers freelance trabajan con múltiples empresas y clientes simultáneamente. Los servicios de gestión de redes sociales de forma independiente que se ofrecen habitualmente incluyen: Estrategia de redes sociales Creación y gestión de calendarios de contenido Creación de contenido (fotografía, diseño) Redacción de contenido Programación y publicación de publicaciones Gestión de comunidades (interactuar con los seguidores, responder mensajes directos y comentarios) Análisis e informes ¿Cuánto cobran los social media managers freelance en 2024? Fijar el precio de tu trabajo como freelancer de las redes sociales puede ser complicado. No se puede simplemente hacer una tasa salarial de 1 por 1 para lo que gana... --- ### How To Advertise on Facebook in 2024 [8-Step Guide] > Whether you're a pro Facebook marketer or a relative newcomer, knowing how to advertise on Facebook is a skill that'll always come in handy. - Published: 2024-04-29 - Modified: 2024-12-17 - URL: https://blog.hootsuite.com/facebook-advertising/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_2226621 - Network: Facebook Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023. Over the years, Facebook advertising has evolved to better serve its billions of users. Along the way, marketers have also had to keep growing to ensure they still know how to advertise on Facebook to get the desired results. This blog will walk you through the latest tips, tricks, and techniques for advertising on Facebook in 2024. Whether you're a veteran marketer or starting out as fresh as a daisy, this Facebook ads guide will tell you: How to set up Facebook ads, How to make a Facebook ad, How to run Facebook ads, and All the other Facebook ads 101 knowledge you need. What are Facebook ads? Facebook ads are posts that businesses pay for to show Facebook users products or services. They come in various formats, such as images, videos, or carousels. Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories, Messenger, Marketplace, and more. Facebook ads are typically targeted to users based on their: Demographics, Location, Interests, Profile information and online activity. Businesses set an ad budget and bid for each click or thousand impressions the ad receives. Facebook ads often look similar to normal posts but always include a "sponsored" label to show they're ads. They also tend to include more features than regular posts, like CTA buttons, links, and product catalogs. If you want to get your brand in front of more users,... --- ### Content Planning for Social Media in 8 Steps [2024 Guide] > Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan. - Published: 2024-04-25 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/content-planning/ - Categories: Strategy - Tags: Content creation, Guide - Tags: English - : pll_wpml_2775011 Ahoy, social media sailors. To navigate the choppy seas of social media, you need to do some solid content planning before you set sail. The most seasoned social sailors know that you must carefully chart your course before stepping on the ship. Without a content plan, you’re blindly casting yourself into an ocean of content, with competitor sharks nipping at your bow. If you want the tides to turn in your favor, you need to map out your content plan. Follow the eight steps outlined below, and you’ll make it through your journey safe and sound. What is social media content planning? In social media, content planning is the process of strategizing and scheduling content. Content planning involves deciding what to post and when to post it. Social media content planning helps you to achieve goals like increased visibility, engagement, or brand awareness. Well-planned social media content is: Created in batches to optimize efficiency. Part of a cross-platform campaign and repurposed across all your channels for maximum impact. Connected to one or more marketing goals. Balanced between your own original content and curated content. Why content planning is important We've answered, "What is a content plan? " Now we'll answer, "Why have a content plan? " Lucky you—it's because we care about the Future You. A little bit of planning upfront will make your life easier in the long run, we promise. Here are a few benefits you can expect from creating your own content plan. Social media content planning... --- ### LinkedIn SEO in 2024: Secrets to Boost Your Reach > Follow this guide to master the basics of LinkedIn SEO and make sure your page, profile and posts show up in relevant searches. - Published: 2024-04-24 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/linkedin-seo/ - Categories: Strategy - Tags: Social media strategy, Social SEO - Tags: English - : pll_wpml_3121058 - Network: LinkedIn Your LinkedIn profile could feature the most impressive resume in the world—wow, you led the marketing team at Clowns Monthly magazine and started a juggling training academy? —but if no one ever sees it, what’s the point? That’s why LinkedIn SEO is a pivotal skill to hone. With more than a billion members on the career-focused social networking site, you’ve got to put in a little extra hustle to stand out from the crowd. Whether you’re hoping to be discovered by a prospective employer (is that Ringling Bros in your DMs? ! ), future clients or potential employees, boosting your reach with these LinkedIn SEO secrets is a CEO-level move. What is LinkedIn SEO? LinkedIn SEO is the process of optimizing your LinkedIn page, posts and profile to increase your visibility in both LinkedIn and external search engine results. SEO, or search engine optimization, is a standard practice in digital marketing — and it's becoming increasingly common in social media. (Psstt: we talk about social SEO a lot, but that's because it's really important! ) Google and Bing ads can also play a role in your overall visibility strategy. Search engines like Google and Bing use their super-smart algorithms to match people searching for information with the content that matches their needs. And while social platforms aren't technically search engines, they're trying to do the exact same thing. How do you make sure your next cool job opportunity, qualified applicant, or high-intent prospect finds you? It definitely doesn’t happen by... --- ### TikTok Influencer Marketing: 2024 Guide to Successful Campaigns > Some TikTok influencers make thousands of dollars daily with sponsored posts and featured content. They're also inspiring their community. - Published: 2024-04-24 - Modified: 2024-10-04 - URL: https://blog.hootsuite.com/tiktok-influencers/ - Categories: Strategy - Tags: Content creators, Social video - Tags: English - : pll_wpml_3120217 - Network: TikTok Influencer marketing works: when a trusted source tells us that something is great, we’re inclined to want to try it out. It’s like when your cool cousin recommends a new restaurant or your best friend won’t shut up about the spin class that’s changed their life. Influencers have a real impact, especially on TikTok, where creator partnerships and ad campaigns run the marketing world. According to an eMarketer forecast, influencer marketing spending in the U. S. will reach almost 6 billion dollars in 2024. To make sure that your brand’s marketing dollars are well-spent, here’s all you need to know about how to find and work with TikTok influencers. Spin class-wise, you’re on your own... we’re busy that day. How does TikTok influencer marketing work? TikTok influencer marketing is a type of social media advertising. A TikTok influencer is a creator who has a substantial and engaged following on TikTok. This can range from nano-influencers with less than 10,000 followers to mega-influencers with more than one million followers. Influencer marketing occurs when a brand exchanges money, goods or services with a creator in exchange for promotion on the creator’s TikTok channel. Brands do this because an influencer influences (duh) their followers, and promotion on an influencer’s channel should lead to more sales for the brand. Take this campaign from cosmetics brand Milk Makeup with TikTok beauty influencer Dasia Janae, for example. https://www. tiktok. com/@dajjrambo/video/7343715326586047786 The brand and influencer will generally make a deal—for example, posting a certain number of TikToks... --- ### Social-Media-Algorithmen: Der 2024-Leitfaden für alle Netzwerke > Erfahrt, was Social-Media-Algorithmen sind und wie ihr die Ranking-Signale jeder Plattform nutzen könnt, damit euer Content gesehen wird. - Published: 2024-04-23 - Modified: 2024-05-10 - URL: https://blog.hootsuite.com/de/social-media-algorithmen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3118195 Die Diskussion über KI ist in den letzten anderthalb Jahren durch die Decke gegangen. Aber in Wirklichkeit hat eine Form von KI unsere Online-Experience bereits in den frühen Tagen des Netscape-Browsers beeinflusst. Die Social-Media-Algorithmen werden alle von KI in Form von maschinellem Lernen angetrieben, das verschiedene Ranking-Signale einbezieht, um Content für jeden Nutzer zu priorisieren und zu personalisieren. Der Versuch, einen Algorithmus in Social-Media-Posts auszutricksen, ist keine gute Idee. Aber wer die wichtigsten Ranking-Signale kennt, kann sich einen strategischen Vorteil gegenüber Mitbewerbern verschaffen. Was ist ein Social-Media-Algorithmus? Ein Social-Media-Algorithmus besteht aus einer Reihe von Regeln und Signalen, die Inhalte auf einer Social-Media-Plattform einstufen. Er ordnet die Inhalte in Social-Media-Feeds nach der Wahrscheinlichkeit, dass sie den einzelnen Social-Media-Nutzern gefallen und sie damit interagieren. Sinn und Zweck eines Social-Media-Algorithmus ist es, ein gutes Nutzererlebnis zu schaffen, indem die Feeds individueller Nutzer interessant und ansprechend gestaltet werden. Algorithmen sind der Grund dafür, dass keine zwei Nutzer genau dieselben Social-Media-Inhalte sehen, selbst wenn sie denselben Accounts folgen. Warum sind Social-Media-Algorithmen wichtig? Wie ihr aus unserer Algorithmus-Definition entnehmen könnt, sind Algorithmen nützlich, weil sie bestimmen, was ihr aus dem enormen potenziellen Content-Pool zu sehen bekommt. Und das ist auch für Marken wichtig, denn Algorithmen beeinflussen, wie wahrscheinlich es ist, dass ihre Inhalte gesehen werden — sowohl von Followern wie von Menschen, die noch nicht folgen. Zudem haben Algorithmen Gewicht bei der Reichweite. Social-Media-Algorithmen sind so konzipiert, dass sie Inhalte anbieten, von denen sie annehmen, dass sie einem Nutzer gefallen werden, und zwar auf der Grundlage... --- ### Algorithmes des médias sociaux : le guide pour tous les réseaux > Découvrez les algorithmes des médias sociaux et comment exploiter les signaux de classement de chaque plateforme pour gagner en visibilité - Published: 2024-04-23 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/algorithmes-des-medias-sociaux-guide/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_3118195 Si l’Intelligence Artificielle est sur toutes les lèvres, sa présence ne date pas d’hier, dans la mesure où l’IA détermine notre expérience en ligne depuis l’arrivée d’Internet et nos premiers pas sur Netscape (vous n’allez pas me dire que j’étais la seule à l’utiliser ? ). Les algorithmes se servent tous de l’IA (sous forme d’apprentissage automatique) pour hiérarchiser et personnaliser le contenu destiné à chaque utilisateur en se basant sur divers signaux de classement. S’il est formellement déconseillé de « tromper » un algorithme, le fait de comprendre les signaux de classement les plus importants peut vous donner un avantage stratégique sur vos concurrents. Qu’est-ce qu’un algorithme des médias sociaux ? Un algorithme des médias sociaux est un ensemble de règles et de signaux destinés à classer les contenus sur une plateforme. Il organise le contenu du feed en fonction de la probabilité que l’utilisateur l’apprécie et interagisse avec lui. L’objectif d’un algorithme des médias sociaux est de créer une expérience utilisateur agréable en faisant en sorte que les feeds soient intéressants et suscitent l’engagement. Le fait que les médias sociaux reposent sur des algorithmes explique pourquoi deux utilisateurs ne verront pas exactement le même contenu, même s’ils suivent tous les deux les mêmes comptes. Pourquoi les algorithmes des médias sociaux sont-ils importants ? Comme le montre notre définition, les médias sociaux ont besoin des algorithmes dans la mesure où ces derniers déterminent ce que vous voyez à partir d’un ensemble de contenus incroyablement vaste. Les algorithmes influent donc sur la probabilité que le contenu... --- ### Algoritmos de las redes sociales: la guía para todas las redes en 2024 > Aprende qué son los algoritmos de las redes sociales y entiende los criterios de cada plataforma para conseguir que tu contenido sea visto - Published: 2024-04-22 - Modified: 2024-04-23 - URL: https://blog.hootsuite.com/es/algoritmos-de-las-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3118195 Todos los algoritmos de las redes sociales involucran IA en forma de aprendizaje automático, que incorpora diversos criterios de clasificación para priorizar y personalizar el contenido para cada usuario. La conversación sobre la IA se ha disparado en el último año y medio aproximadamente. Pero lo cierto es que alguna forma de IA ha estado guiando tu experiencia online desde el primer día que entraste en Netscape Navigator. Nunca es buena idea tratar de engañar a un algoritmo en las publicaciones de redes sociales, pero comprender los criterios de clasificación más importantes puede darte una ventaja estratégica sobre tus competidores. ¿Qué es un algoritmo de redes sociales? Un algoritmo de redes sociales es un conjunto de reglas y criterios que clasifican el contenido en una plataforma social. Este organiza el contenido de los feeds en función de la probabilidad de que a cada usuario individual de la red social le guste e interactúe con él. El objetivo del algoritmo de una red social es crear una buena experiencia para el usuario haciendo que sus feeds sean interesantes y atractivos. Los algoritmos son la razón por la que dos usuarios no verán exactamente el mismo contenido, aunque sigan las mismas cuentas. ¿Por qué son importantes los algoritmos de las redes sociales? Como puedes ver en nuestra definición de algoritmo, las redes sociales los necesitan para determinar lo que ves del increíblemente vasto conjunto de contenidos potenciales. Para las marcas, esto significa que los algoritmos influyen en la probabilidad de que tu... --- ### How to get more views on TikTok: 15 Foolproof tips > Wondering how to get more views on TikTok? These top tips for making engaging content will have your audience coming back for more. - Published: 2024-04-22 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/how-to-get-more-views-on-tiktok/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2771877 - Network: TikTok You’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe (2 billion downloads and counting! ) and are busy creating videos and honing your TikTok editing skills. If you’re wondering how to get more views on TikTok, we’ve got you. Making creative videos to trending sounds is just one step in building a successful TikTok presence. You’ve also got to get people to watch your videos. Read on for 15 fool-proof tips for getting more views on TikTok. We’re gonna make you a star! What is a “view” on TikTok? A view on TikTok is counted the very second your video starts to play. Different social media platforms measure “views” in different ways, but on TikTok, it’s super simple. If the video autoplays or loops, or a viewer comes back to watch it multiple times, those all count as new views. (However, when you watch your own video, those views are not counted. ) Getting someone to watch all the way to the end? That’s the tricky part. But with a fairly low barrier to entry for what counts as a “view,” racking up the metrics on TikTok isn’t too tough if you have reach. How much does TikTok pay per view? TikTok began offering payouts in 2020 when it launched its Creator Fund. Under the Creator Fund, you could expect to make between $0. 02 and $0. 04 per 1,000 views. However, after a few years of trial and error —... --- ### Reels Instagram : le guide complet pour les entreprises > Découvrez comment promouvoir votre marque, élargir votre cible et intéresser votre public grâce aux reels Instagram. - Published: 2024-04-18 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/instagram-reels/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2227158 - Network: Instagram Disons les choses telles qu’elles sont reel-lement : les vidéos sont reines sur Instagram. Les reels Instagram sont un pilier essentiel de toute stratégie de marketing des médias sociaux. Selon des estimations, plus de la moitié des marketeurs aux États-Unis utiliseront les reels pour réaliser des campagnes de marketing d'influence cette année. 140 milliards de reels sont visionnés chaque jour dans le monde, alors comment avoir sa part du gâteau ? Poursuivez votre lecture pour découvrir tous les secrets des reels Instagram : comment les créer, les partager et les télécharger mais aussi comment déjouer le mystérieux algorithme Instagram. Qu’est-ce qu’un reel Instagram ? Un reel Instagram est une vidéo importée sur Instagram. En général, un reel est plutôt court (d’une durée maximale de 15 minutes, mais les reels Instagram les plus performants durent souvent entre 7 et 15 secondes). https://www. instagram. com/reel/C0cfCKgyCv_/? hl=en Un reel peut se composer d’une seule vidéo, d’un montage de plusieurs clips, de photos statiques ou d’un mélange de photos et de vidéos. Il peut être créé grâce aux outils intégrés à Instagram ou via une application tierce de montage vidéo. La plupart des reels ne se limitent pas à la vidéo : ils utilisent également du texte et un audio tendance pour transmettre un message. Beaucoup de reels cherchent à faire rire, mais il existe également de nombreux reels pédagogiques, informatifs ou sérieux. Ne sous-estimez pas ces outils extraordinaires : ils peuvent vous aider à augmenter la notoriété de votre marque de façon moderne et accessible. https://www. instagram. com/p/C2NXZnGMILY/? hl=en... --- ### Instagram Reels in 2024: Ein Komplett-Leitfaden für Unternehmen > Wie ihr mit Instagram Reels, dem beliebtesten Insta-Format, eure Marke bewerbt, neue Leute erreicht und mit eurer Zielgruppe interagiert. - Published: 2024-04-18 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-reels/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2227158 - Network: Instagram Hier kommt der „Reel”-Deal: Videos regieren Instagram. Damit gelten Instagram Reels für Unternehmen als wichtiges Element in jeder Social-Media-Marketingstrategie, zumal die Beliebtheit von Instagram ungebrochen ist. Auch in Deutschland: Im Januar 2024 lag die Plattform mit 61,9 % auf Platz 2 der meistgenutzten Social-Media-Netzwerke. Besonders im Influencer Marketing eröffnen sich für Unternehmen gute Chancen, jüngere Zielgruppen mit Reels anzusprechen.   140 Milliarden Reels werden täglich angeschaut. Wie könnt ihr euch ein Stück von diesem appetitlichen (und strategisch vorteilhaften) Kuchen sichern? Im Weiteren erfahrt ihr, was ihr wirklich über Instagram Reels wissen müsst — inklusive, wie man Reels erstellt, teilt, herunterlädt, den mysteriösen Algorithmus von Instagram knackt und vieles mehr. Was sind Instagram Reels? Was sind Instagram Reels? Instagram Reels ist ein (generell kurz gehaltenes) Video-Format, das auf Instagram hochgeladen wird. Zwar darf ein Reel bis zu maximal 15 Minuten lang sein, aber die meisten erfolgreichen Reels haben nur eine Länge von 7 bis 15 Sekunden. https://www. instagram. com/reel/C0cfCKgyCv_/? hl=en Reels können aus einem einzigen Video, mehreren zusammengeschnittenen Clips, Standfotos oder einer Kombination aus Fotos und Videos bestehen. Sie lassen sich mit den nativen Videobearbeitungs-Tools von Instagram oder mit einer Videobearbeitungs-App eines Drittanbieters erstellen. Die meisten Reels sind nicht einfach bloß Videos: Sie verwenden Text- und Audio-Trends, um eine Botschaft zu vermitteln. Viele sind humorvoll, aber es gibt auch etliche lehrreiche, informative und seriöse Reels — und diese sind ein hervorragendes Instrument, um die Markenbekanntheit eurer Firma auf moderne und zugängliche Weise zu steigern. https://www. instagram. com/p/C2NXZnGMILY/? hl=en Das Erstellen kurzer,... --- ### How the Threads Algorithm Works in 2024 [GUIDE] > The Threads algorithm controls what you see (and don't see) on your For You tab. Here's how to make it work for you. - Published: 2024-04-17 - Modified: 2025-04-02 - URL: https://blog.hootsuite.com/threads-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_3133577 - Network: Instagram Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity. And you can put it to work for you. Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. What is the Threads algorithm? The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. (Other social media platforms like Instagram and Facebook have their own algorithms, too. ) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order. The For You tab, though, offers a mix of content from your friends as well as recommended users. If the algorithm's doing its job, posts on your For You feed should appeal to your specific interests. Its predictions are based on a variety of factors, like the kind of content you’ve engaged with in the past, or which creators you are currently following. For example, following magicians will probably lead to magic-themed content.... --- ### 13 herramientas de escucha social para monitorear fácilmente tu marca > Descubre qué piensa tu audiencia sobre tu empresa y obtén datos valiosos con las herramientas de escucha social correctas. - Published: 2024-04-17 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/es/herramientas-de-escucha-social/ - Categories: Estrategia - Tags: Herramientas de redes sociales - Tags: Español - : pll_wpml_3129840 Las herramientas de escucha social son importantísimas para cualquier experto en redes sociales. ¿Por qué? Sencillamente, porque proporcionan una gran cantidad de información valiosa sobre tu marca, tu audiencia y tu competencia... todo en tiempo real. Anteriormente, los expertos en marketing debían destinar muchos recursos a la realización de encuestas, focus groups y estudios de mercado. Ahora, todo lo que tienes que hacer es configurar una herramienta de escucha social para monitorear los detalles más relevantes y verlos en la pantalla de tu computadora.   Y para que puedas elegir la más adecuada con base en tus necesidades, en este artículo te compartimos 14 de las mejores herramientas de escucha social y sus funciones y características principales.   Pero primero lo primero. Veamos qué es exactamente la escucha social. ¿Qué es la escucha social? La escucha social es la práctica de utilizar herramientas para monitorear lo que las personas dicen sobre tu marca en línea. Asimismo, es una buena manera de investigar a tu competencia.   La escucha social funciona a través de la identificación de las menciones (etiquetadas y no etiquetadas) de tu marca y tu competencia en la red, junto con palabras clave y hashtags relevantes, para que puedas ver todo en un solo lugar y obtener un entendimiento profundo de la conversación sobre tu industria y tu marca en las redes sociales.   En este video puedes ver un resumen general sobre la escucha social. https://youtu. be/qCAKH9SaWnc? si=Ftl9KmEQL5VK9_ZF ¿Quieres profundizar más en el tema? Entonces échale un... --- ### Wie ihr eine Social-Media-Growth-Strategie entwickelt, die aufgeht > In diesem Leitfaden: Umsetzbare Taktiken, mit denen ihr 2024 in Sachen Social Media Growth neue Spitzenwerte erreicht. - Published: 2024-04-16 - Modified: 2025-03-24 - URL: https://blog.hootsuite.com/de/social-media-growth/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3131010 Die sozialen Medien verzeichneten 2023 mit insgesamt 4,88 Milliarden aktiven Social-Media-Nutzern — das entspricht 60,6 % der Weltbevölkerung — einen neuen Rekord. Wie können Marken ihre eigene Social-Media-Präsenz ausbauen, um diese immer größer werdende Zielgruppe zu erreichen? Hier kommen 10 strategische Tipps (und 3 Tools) für einen optimalen Social Media Growth in 2024. Was ist Social Media Growth? Social Media Growth ist ein Oberbegriff, der viele verschiedene Arten von Social-Media-Erfolg umfasst. Wie ihr Growth definiert, hängt von den wichtigsten Zielen und Kennzahlen eures Unternehmens ab. Einige der gängigen Messparameter von Social Media Growth sind: Social-Media-Follower-Growth: Wie viele neue Follower gewinnt ihr innerhalb eines bestimmten Zeitraums? Engagement-Rate: Wie viele Menschen beschäftigen sich mit eurem Content, im Vergleich dazu, wie viele Menschen diesen sehen? Web-Traffic von Social-Media-Accounts: Wie viele Visits auf eurer Website stammen aus Referrals von Social-Media-Beiträgen oder euren Social-Media-Profilen? Conversions über Social-Media-Konten: Wie viele Personen kommen über einen Social-Media-Link auf eure Website, tätigen einen Kauf, melden sich für euren Newsletter an oder nehmen eine andere Conversion vor, die ihr messen wollt? Social-Commerce-Umsätze: Wie viel Umsatz erzielt ihr mit Social-Commerce-Aktivitäten über eure Social-Media-Konten? 10 effektive Social-Media-Growth-Strategien 1. Seid auf den bevorzugten Plattformen eurer Zielgruppe aktiv Ihr könnt so viele (oder so wenige) Social-Media-Konten einrichten, wie ihr lustig seid. Aber eure Zielgruppe wird sich nur in den sozialen Netzwerken mit euch verbinden, die sie bereits aktiv nutzt. Ihr müsst mit eurer Marke also dort Flagge zeigen, wo euer Publikum euch leicht findet, statt zu erwarten, dass man nach euch sucht. Diese Strategie... --- ### 13 outils de social listening pour améliorer le suivi de votre marque > Découvrez ce que votre public pense de votre entreprise et transformez les mentions en informations exploitables grâce à ces outils de social listening. - Published: 2024-04-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/outils-de-social-listening/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_3129840 Les outils de social listening font partie des instruments que les marketeurs des médias sociaux se doivent de maîtriser. Pourquoi cela ? Tout simplement parce qu’ils leur fournissent une grande quantité de données sur leur marque, leur public et leurs concurrents en temps réel. Avant l’apparition de ces outils, les marketeurs consacraient des budgets considérables à l’étude des consommateurs et des concurrents en organisant des enquêtes, des groupes de discussion et des tests de marché. Il leur suffit désormais de paramétrer un outil de social listening pour suivre les informations les plus importantes à leurs yeux. Nous avons analysé 14 outils de social media listening afin de vous aider à choisir celui qui correspond le mieux à vos besoins actuels. Mais commençons par le commencement, et voyons ce que nous entendons exactement par « social listening ». Qu’est-ce que le social listening ? Le social listening (ou écoute sociale) désigne la pratique consistant à utiliser des outils sociaux pour surveiller ce que les gens disent de votre marque en ligne. Il permet également d’effectuer des recherches approfondies sur la concurrence. Le social listening consiste à suivre les mentions relatives à votre marque (que celle-ci ait été étiquetée ou non) et à vos concurrents en ligne, ainsi que les mots-clés et les hashtags pertinents. Il vous permet d’accéder à toutes ces informations et d’obtenir des vues détaillées ou globales de la conversation relative à votre secteur d’activité et à votre marque sur les médias sociaux depuis un tableau de bord unique. Vous trouverez plus d’informations... --- ### 15 herramientas de programación de redes sociales para ahorrar mucho tiempo en 2024 > Ahorra tiempo, optimiza tu trabajo y aumenta tu presencia en línea con estas herramientas de programación de redes sociales. - Published: 2024-04-15 - Modified: 2024-05-10 - URL: https://blog.hootsuite.com/es/herramientas-para-programar-contenidos-en-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2776240 Las herramientas de programación de redes sociales son algunos de los elementos más útiles en la caja de herramientas de cualquier social media manager, ya sea que trabajes en una pequeña startup o en una empresa multinacional. También son un recurso increíble para freelancers, emprendedores y cualquier persona que administre las redes sociales de una pequeña empresa. Esto se debe a que estas herramientas pueden ahorrarte tiempo, optimizar tu trabajo y ayudarte a crecer tu presencia en redes sociales. Obviamente, somos fans de Hootsuite. Pero en esta publicación, compartiremos una lista completa de las mejores herramientas de programación de redes sociales que creemos que pueden ayudar a las empresas con distintas necesidades. ¿Qué son las herramientas de programación de redes sociales? Una herramienta de programación de redes sociales es una solución de software que permite a los especialistas en marketing social crear contenido con anticipación y programarlo para que se publique de forma automática en un momento específico. La mayoría de las plataformas de redes sociales tienen algunas opciones nativas básicas de programación y publicación. Pero las herramientas de terceros brindan mayor flexibilidad, funcionalidad y capacidad de programar contenido para múltiples canales de redes sociales desde un solo panel. Y al crear tiempo adicional en el flujo de trabajo de creación de contenido, las herramientas de redes sociales en realidad ayudan con mucho más que la programación. Los beneficios de usar herramientas de programación de redes sociales Las mejores herramientas de programación facilitan la vida laboral de los especialistas en... --- ### 13 Social-Listening-Tools für ein effizientes Marken-Monitoring > Ermittelt, was eure Zielgruppe von eurer Firma hält, und wandelt Erwähnungen mit diesen Social-Listening-Tools in verwertbare Erkenntnisse. - Published: 2024-04-11 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/de/social-listening-tools/ - Categories: Strategie - Tags: Social-Media-Tools - Tags: Deutsch - : pll_wpml_3129840 Social-Listening-Tools gehören zu den wichtigsten Instrumenten, die ein Social-Media-Marketer beherrschen muss. Warum? Ganz einfach! Weil sie eine riesige Menge an Daten über eure Marke, Zielgruppe und Wettbewerber in Echtzeit liefern. Früher mussten Marketer erhebliche Budgets zur Erforschung von Verbrauchern und Wettbewerbern durch Umfragen, Fokusgruppen und Markttests in die Hand nehmen. Jetzt braucht ihr nur noch ein Social-Listening-Tool einrichten, um die für eure Marke wichtigsten Details zu verfolgen, und die Informationen kommen direkt auf euren Computerbildschirm. Im Folgenden stellen wir euch 14 der besten Social-Media-Listening-Tools vor, damit ihr das Tool auswählen könnt, das für eure aktuellen Anforderungen am sinnvollsten ist. Aber das Wichtigste zuerst. Lasst uns zunächst klären, was es mit Social Listening auf sich hat. Was ist Social Listening? Unter Social Listening versteht man die Nutzung von Social-Media-Tools, um zu beobachten, was Menschen online über eine Marke sagen. Es gilt auch als eine wichtige Form der Wettbewerbsforschung. Social Listening bedeutet Erwähnungen eurer Marke und Konkurrenten (mit und ohne Tags) online zu verfolgen — gemeinsam mit relevanten Keywords und Hashtags. Ihr könnt dann auf all diese Informationen an einem Ort zugreifen, um sowohl Makro- wie Mikroeinblicke in die Social-Media-Konversation über eure Branche und Marke zu erhalten. Hier ist ein kurzer Video-Überblick: https://youtu. be/qCAKH9SaWnc? si=Ftl9KmEQL5VK9_ZF Ihr wollt tiefer in dieses Thema eintauchen? Wir haben einen ganzen Blogbeitrag zum Thema was Social Listening ist und warum es für Marken so wichtig ist. Was sind Social-Listening-Tools? Social-Listening-Tools sind IT-Produkte — Apps und Software —, die entwickelt wurden, um die gesamte Social-Media-Konversation über jedes beliebige... --- ### 15 outils de planification des réseaux sociaux pour gagner du temps > Avec ces 15 outils de planification des réseaux sociaux, gagnez du temps, optimisez vos processus et augmentez votre visibilité sur Internet. - Published: 2024-04-11 - Modified: 2025-05-06 - URL: https://blog.hootsuite.com/fr/outils-de-planification-des-reseaux-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2776240 Les outils de planification des réseaux sociaux sont un élément clé de l’arsenal de tout social media manager – que vous travailliez dans une petite startup ou dans une grande multinationale. Ces outils constituent également une ressource extrêmement précieuse pour les freelances, les entrepreneurs et toute autre personne gérant les médias sociaux d’une petite entreprise. Pourquoi ? Parce qu’ils peuvent vous aider à gagner du temps, à optimiser vos processus et à augmenter votre visibilité sur les réseaux sociaux. Évidemment, nous avons une préférence pour Hootsuite. Mais, dans cet article, nous allons vous présenter la liste complète des meilleurs outils de planification des réseaux sociaux qui, selon nous, répondent à différents besoins des entreprises. En quoi consistent les outils de planification des réseaux sociaux ? Un outil de planification des réseaux sociaux est un logiciel qui permet aux chargés de marketing sur les médias sociaux de créer du contenu à l’avance et de le programmer pour qu’il soit mis en ligne automatiquement à l’heure souhaitée. La plupart des plateformes de réseaux sociaux proposent des options natives de programmation et de publication automatisée. Néanmoins, les outils tiers offrent davantage de flexibilité et de fonctionnalité. Autre atout majeur : ils permettent de programmer du contenu pour plusieurs comptes de médias sociaux à partir d'un seul tableau de bord. Comme ils vous libèrent du temps dans le processus de création de contenu, les outils de réseaux sociaux présentent bien plus d’avantages que le simple fait de programmer des publications. Les avantages des outils... --- ### New Photo Trends on Instagram: 2024 Edition > No more perfectly polished photos — authenticity is in. Here are the new photo trends on Instagram that will get your feed ready for 2024. - Published: 2024-04-11 - Modified: 2024-10-28 - URL: https://blog.hootsuite.com/instagram-photo-editing-trends/ - Categories: Strategy - Tags: Content creation, Social media trends - Tags: English - : pll_wpml_2223824 - Network: Instagram After scrolling through thousands of IG posts (for work, obviously), here’s what we’ve learned about new photo trends on Instagram in 2024: they’re joyfully diverse and absolutely love to contradict each other. New Instagram photo trends include random, blurry photo dumps but also meticulously planned monochrome pics. There are trends that bask in natural sunshine, but also trends that embrace party-all-night-long flash photography. That’s the best thing about modern photo editing trends: if one isn’t your style, there’s certainly another you’ll love. Read on for 11 Instagram photo trends, examples from the pros and advice for pulling off every single look (kind of like this Italian greyhound). 2024 new photo trends on Instagram 1. Photo dumps In the past, Instagram naysayers have hated on the platform for being too polished: heavily filtered, expertly edited and beautifully curated photos didn’t represent real life. The answer to this artificial world? The photo dump. Photo dumps are a collection of “imperfect” photos, and generally have a more random vibe than your standard IG carousel post. They embrace a carefree, unedited, authentic vibe... a breath of fresh air for the perfectionist social media manager. A photo dump can be a collection of photos from a certain period of time, like this one from hair salon Life and Colour: https://www. instagram. com/p/C5ZE49mvueg/? utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Or, it can be a bunch of photos that revolve around a similar theme, like this one of Gracie Abrams’ dog. https://www. instagram. com/p/CyxImdrMvwV All of the above considered, a photo dump... --- ### Estadísticas de Instagram: guía para monitorear mejor tus resultados en 2024 > Descubre cómo usar las estadísticas de Instagram para monitorear tu desempeño, extraer datos valiosos y mejorar tu estrategia de Instagram. - Published: 2024-04-10 - Modified: 2024-05-10 - URL: https://blog.hootsuite.com/es/estadisticas-de-instagram/ - Categories: Estrategia - Tags: Análisis de redes sociales - Tags: Español - : pll_wpml_3131488 - Network: Instagram Las estadísticas de Instagram te ayudan a analizar qué tan bien está funcionando tu estrategia y cómo va el desempeño tanto de tu cuenta como de cada publicación individual. Tener claro qué da buenos resultados (y qué no) es el primer paso para que tu cuenta crezca y desarrolles una base de seguidores comprometida en la plataforma. Sigue leyendo para aprender cómo monitorear las estadísticas de Instagram, qué métricas son las más importantes y familiarizarte con la generación de informes de tus resultados en Instagram para presentárselos a tu jefe. ¿Qué son las estadísticas de Instagram? Las estadísticas de Instagram son las métricas empleadas para conocer el desempeño del contenido en Instagram. Son una herramienta para entender quién es tu audiencia y cuáles son sus preferencias; asimismo, te permiten crear estrategias basadas en datos reales y no en especulaciones o supuestos. Los datos que arrojan las estadísticas de Instagram van desde lo más básico (como cuántas personas vieron o le dieron ‘me gusta’ a una publicación individual) hasta lo muy específico (como los horarios en los que es más probable que tus seguidores estén en línea). Algunos ejemplos de estadísticas de Instagram son las impresiones, los ‘me gusta’, las comparticiones y el crecimiento de la audiencia a lo largo de un periodo de tiempo. Sin embargo, esta es apenas la punta del iceberg, pues como descubrirás en este artículo, las estadísticas van mucho más allá. ¿Por qué son tan importantes las estadísticas de Instagram? La tarea de monitorear datos y... --- ### How to Sell On Instagram: Easy Guide + Tips for Results in 2024 > Ready to get your products in front of more eyes? Opening an Instagram shop is free and easy to get started! Learn how to sell on Instagram. - Published: 2024-04-10 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/how-to-sell-on-instagram/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_2773359 - Network: Instagram The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products directly on social media. A 2023 survey by Rakuten Insight in India found that 74% of women and 68% of men prefer shopping on Instagram to shopping on any other app (sorry Facebook, Youtube and TikTok). And another 2023 report by PYMNTS. com concluded that 21% of the consumers that use Instagram to browse goods and services end up purchasing the products they find. Selling on Instagram pays—especially when you’re using the best practices, expert marketing advice and kickass ads. Here’s how to get started. 4 ways to sell on Instagram Instagram Shops Instagram has a shopping feature built right into the platform, so you can set up your own virtual store within the app itself. Instagram Shops are for physical items only—brands can advertise, tag and drive sales through their Instagram Business account. Take this pot small business, for example (the ceramic kind, obviously—the other kind is against IG’s branded content policy). Brands can use an Instagram Shop mainly for marketing purposes (as in, Instagram will direct users to a third-party site through which they can purchase the item) or the Instagram Shop can be a one-stop... well... shop. Eligible businesses can actually set... --- ### 17 Not-So-Secret Social Media Video Tips from Hootsuite's Experts > Ready to shine on TikTok (and Reels, and every other social video platform)? You need these 17 social media video tips. - Published: 2024-04-09 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/social-media-video-tips/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_3131897 Why did the social media marketer bring a headlamp to work? Because they're about to shed some light on 17 social media video tips! (And no, it’s not because they forgot their ring light at home. ) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash. 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Psst: If you really want to dive deep into the social media video game, you need to take Hootsuite’s Best Practices for Social Video course. 1. Start with a strategy When creating video content (or really any content) for social media, you need to start with a strategy. Define your goals, target audience, and key message before creating any type of video content. Your strategy should guide your content creation process. Creating video content without a strategy is a little like heading into the woods without a map. You’ll end up somewhere, but it likely won’t be where you want to go. 2. Use SEO tactics on your video channel Social media platforms like TikTok and YouTube use algorithms to determine which content is shown at the top of the feed. These algorithms mimic other search engines, like Google. That’s why it helps to optimize your content with social SEO tips in mind. Standard SEO practices, like conducting platform-specific... --- ### Guide des analyses Instagram pour un suivi des résultats plus efficace > Utilisez les analyses Instagram pour suivre vos performances, obtenir de précieuses informations et améliorer votre stratégie Instagram. - Published: 2024-04-09 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/analyses-instagram-guide/ - Categories: Stratégie - Tags: Analyse des médias sociaux - Tags: Français - : pll_wpml_3131488 - Network: Instagram Les analyses Instagram vous permettent de mieux comprendre les résultats de votre stratégie, que vous vous focalisiez sur votre compte ou sur vos publications individuelles. Or, savoir ce qui fonctionne (et ce qui ne fonctionne pas) est la première étape pour développer votre compte et construire une communauté de followers engagés. Poursuivez votre lecture pour en savoir plus sur les analyses Instagram, découvrir les indicateurs les plus importants et présenter vos résultats à votre responsable. Qu’est-ce que les analyses Instagram ? Les analyses Instagram désignent les indicateurs utilisés pour évaluer les performances de vos contenus sur Instagram. Ils vous aident à comprendre votre public et ses préférences et à élaborer des stratégies gagnantes en vous basant sur des données plutôt que sur vos intuitions. Les données d’analyse Instagram peuvent être très simples (comme le nombre de personnes qui ont vu ou liké une publication) ou très spécifiques (comme l’heure à laquelle les followers de votre compte sont le plus susceptibles d’être en ligne). Les indicateurs d’analyse Instagram comprennent par exemple les impressions, les likes, les partages et la croissance de l’audience au fil du temps. Ceux-ci, cependant, ne sont que la partie émergée de l’iceberg : nous en verrons d’autres plus loin dans ce post. Pourquoi les analyses Instagram sont-elles si importantes ? Les responsables des médias sociaux considèrent souvent le suivi des données et l’élaboration de rapports comme des tâches plutôt... fastidieuses. Il est certain que ces deux opérations ne sont pas aussi « amusantes » que celles consistant à créer du contenu ou... --- ### How to connect with your audience using WhatsApp marketing > Interested in adding WhatsApp to your marketing strategy? Discover how to get started with WhatsApp marketing today. - Published: 2024-04-09 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/whatsapp-marketing/ - Categories: Strategy - Tags: Customer service, Social media engagement - Tags: English - : pll_wpml_346237 While you’ve probably already included platforms like X and Facebook in your social media strategy, WhatsApp could be equally important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too. In fact, WhatsApp Business was created specifically with small business owners in mind. It can help you connect with your customers and support them with immediate, personalized customer service. If you’re considering adding WhatsApp to your brand’s marketing strategy, we’ll explore why that might be a good idea. What is WhatsApp? WhatsApp is a free messaging app owned by Meta. WhatsApp is often used for messaging over wi-fi, creating group chats, and marketing by brands. You can download the app from the App Store or Google Play Store to communicate with friends, family, and businesses. Its two billion monthly active users access the app for business or personal use because: It’s free. The only charges you might get are data roaming charges. It’s reliable. You can use WhatsApp to communicate with users all over the world—you just need access to mobile data or a wi-fi connection. It’s widely available. There are WhatsApp users in 180 different countries. It’s not just about texting. You can use WhatsApp for voice and video calls and share photos, videos, documents, or your location. How can you use WhatsApp for marketing? Interested in using WhatsApp as a marketing channel? Use these tactics to seamlessly bring this... --- ### 31 best digital marketing tools for every budget in 2024 > The right tool for the job makes everything easier. These are the 31 best digital marketing tools for teams and budgets of all sizes. - Published: 2024-04-09 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/digital-marketing-tools/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_3119635 What a time to be alive for digital marketers. This is it: The Future. We may not have flying cars yet, but we do have the most advanced digital marketing tools ever created at our fingertips that anyone can use to work smarter, not harder. There’s something for everyone and every budget on this list of the very best digital marketing tools in existence in 2024. Social media marketing tools You don’t need to use tools or apps to manage your social media but it makes it way faster and easier. Besides scheduling content, the best social media marketing tools also help support strategic planning with insightful analytics and ways to find and engage your audience. 1. Hootsuite Okay, we’ve gotta include ourselves on this list because over 22 million people in 175+ countries trust Hootsuite to manage their social media, from individuals and small businesses all the way up to the biggest enterprise corporate teams. Hootsuite manages your Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, and Threads profiles all in one place. Like other social media marketing tools, Hootsuite can help you plan, schedule, and publish content across multiple platforms... but it also does way, way more. See analytics and performance across all your channels together, answer and manage DMs and comments, and optimize your posts for the highest possible reach. Hootsuite has many more advanced features to really set your social media apart from the pack. Standout Feature #1: Social listening to protect and enhance your brand... --- ### 16 Snapchat Demographics for Marketers to Know in 2024 > Use these Snapchat demographics stats to get a better understanding of your audience and build a data-driven marketing strategy. - Published: 2024-04-09 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/snapchat-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_342279 - Network: Snapchat While we appreciate that every Snapchatter is a unique and precious flower, getting intimately acquainted with the app’s 800 million monthly users is a lot to ask of your average social media manager. That’s where Snapchat demographic statistics come into play. These handy numbers give us a broader understanding of the chat-and-photo-sharing app’s audience so we can skip the small talk. Snapchat may not be the most-used app in the world—it’s the 10th most popular social media platform—but more than half of Snappchatters engage with the app each day. That’s a dedicated and passionate clientele (and young... did we mention they’re young? ) worth getting to know. If you’re curious about using Snapchat for business and want to really get to know your audience before you start dropping cash on Snapchat advertising or pushing your creative limits, this list of Snapchat demographics is the perfect place to start. Time to snap to it. Snapchat age demographics 1. Most Snapchat users are between 18 and 24 years old This is the information you really came here for, isn’t it? To find out how old the average Snapchat user is? Well, congrats. You’ve arrived. The majority of people using Snapchat fall into the 18-to-24 age range. This demographic makes up 38. 5% of the app’s user base. 2. People over 35 are extremely unlikely to use Snapchat We don’t mean to be ageist. If you’re a Gen X Snapchatter, hey, good for you! Representation matters! But the cold hard truth is that,... --- ### ¿Qué es Instagram Threads? Todo lo que necesitas saber > Instagram Threads es la nueva red social que ha causado revuelo. Te decimos todo lo que necesitas para unirte a la conversación. - Published: 2024-04-08 - Modified: 2024-04-11 - URL: https://blog.hootsuite.com/es/instagram-threads-que-es/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224729 - Network: Instagram Si no has estado hibernando durante los últimos meses, seguramente has escuchado que nuestros amigos de Meta han lanzado una nueva red social basada en publicaciones de texto: Instagram Threads. En su primera semana obtuvo más de 100 millones de nuevos usuarios. Pero, ¿qué es exactamente Threads? y ¿sustituye a aplicaciones existentes como Instagram o Twitter? En esta publicación, compartimos todo lo que sabemos hasta ahora sobre Instagram Threads. Tanto si ya tienes una estrategia como si no, ¡ahora es la oportunidad perfecta para empezar a explorar e "hilar"! ¿Qué es la aplicación Instagram Threads y cómo funciona? Instagram Threads es una aplicación de conversación basada en texto que se lanzó el 5 de julio de 2023. A primera vista, la experiencia de Threads se parece mucho a la de Twitter. Ambas plataformas ofrecen una serie de publicaciones basadas en texto que permiten a los usuarios seguir lo que ocurre en el mundo e iniciar sus propias conversaciones. View this post on Instagram A post shared by Adam Mosseri (@mosseri) Cuando te unes a Threads, tu feed estará compuesto por cuentas que sigues junto con contenido de creadores que el algoritmo de Threads cree que pueden gustarte. Con hasta 500 caracteres por publicación y la posibilidad de añadir fotos, vídeos y enlaces, Threads es una forma estupenda de comunicarte con tu red y con el mundo en general. (¿Te confunde la diferencia entre Hilos, Threads, publicaciones y respuestas? Instagram ha compartido una práctica hoja de trucos). Si el nombre "Threads"... --- ### Instagram Threads: Alles, was ihr über die App wissen müsst! > Instagram Threads für Einsteiger: Hier erfahrt ihr alles über die neue textbasierte Konversations-App von Meta, um loszulegen. - Published: 2024-04-04 - Modified: 2024-04-04 - URL: https://blog.hootsuite.com/de/instagram-threads-app/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2224729 - Network: Instagram Instagram Threads hat mit dem Live-Gang im Sommer 2023 für Furore gesorgt. Die textbasierte Social-Media-App verzeichnete bereits in der ersten Woche nach Start über 100 Millionen Nutzer. Seit Dezember ist Threads auch in Deutschland verfügbar. Aber was genau ist Threads, und kann der Newcomer bestehende Apps wie Instagram oder X (vormals Twitter) abhängen (oder gar ersetzen)? In diesem Beitrag beschäftigen wir uns ausführlich mit Instagram Threads. Egal, ob ihr bereits eine Strategie habt oder nicht: Der frühe Vogel fängt den Wurm! Es lohnt sich in jedem Fall, die App auszuprobieren und mit dem Scrollen und „Threading” zu beginnen. Was ist die Threads-App von Instagram und wie funktioniert sie? Threads ist eine textbasierte Konversations-App von Instagram, die am 5. Juli 2023 an den Start ging. Auf den ersten Blick erinnert die Threads-App stark an X (vormals Twitter). Beide Plattformen bieten einen Feed mit textbasierten Beiträgen, über die Nutzer verfolgen können, was in der Welt geschieht, und mit eigenen Posts zur Konversation beisteuern können. View this post on Instagram A post shared by Adam Mosseri (@mosseri) Wenn ihr Threads beitretet, wird euer Feed aus Konten bestehen, denen ihr folgt und aus vorgeschlagenen Inhalten von Creators, von denen der Threads-Algorithmus annimmt, dass sie euch gefallen könnten. Mit bis zu 500 Zeichen pro Thread und der Möglichkeit, Fotos, Videos und Links hinzuzufügen, bietet Threads beste Voraussetzungen, um mit eurem Netzwerk und der ganzen Welt zu kommunizieren. (Konfus, was Threads, threads, Posts und Antworten unterscheidet? Instagram hat ein praktisches Mini-Lexikon bereitgestellt. ) Wundert euch nicht,... --- ### Qu’est-ce qu’Instagram Threads ? Tout ce qu’il faut savoir sur la dernière application signée Instagram > Instagram Threads est une app de conversation basée sur le texte qui connaît un essor fulgurant. Commencez à publier vos threads maintenant. - Published: 2024-04-04 - Modified: 2024-04-10 - URL: https://blog.hootsuite.com/fr/instagram-threads/ - Categories: Stratégie - Tags: Français - : pll_wpml_2224729 - Network: Instagram Si vous avez pris des vacances prolongées cet hiver, sachez que vous avez loupé un des lancements les plus spectaculaires de tous les temps, et qu’Instagram Threads est désormais sur toutes les lèvres. L’application basée sur le texte a littéralement pris d’assaut les médias sociaux, avec plus de 100 millions de nouveaux utilisateurs inscrits dès la première semaine suivant son lancement. Mais qu’est-ce que Threads exactement ? L’application remplacera-t-elle les plateformes existantes comme Instagram ou Twitter ? Qu’est-ce que l’application Instagram Threads et comment fonctionne-t-elle ? Instagram’s Threads est une application de conversation basée sur le texte qui a été lancée le 5 juillet 2023. À première vue, le fonctionnement de Threads ressemble beaucoup à celui de Twitter. Les deux plateformes proposent en effet un feed de messages textuels permettant aux utilisateurs de suivre l’actualité mondiale et d’entamer leurs propres conversations. View this post on Instagram A post shared by Adam Mosseri (@mosseri) Sur Threads, le feed affiche les publications des comptes que vous suivez déjà sur Instagram ainsi que des suggestions de créateurs jugées pertinentes par l’algorithme. Avec un maximum de 500 caractères par thread et la possibilité d’ajouter des photos, des vidéos et des liens, Threads est un excellent moyen de communiquer avec votre réseau et... avec le monde entier ! Vous ne connaissez pas la différence entre Threads, les fils de conversation, les messages et les réponses ? Pas de problème : Instagram a créé un dictionnaire ultra pratique pour aider les nouveaux arrivants à faire leurs... --- ### AI Compliance: How to Safely Use AI for Marketing in 2024 > Find out how to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues. - Published: 2024-04-03 - Modified: 2025-03-06 - URL: https://blog.hootsuite.com/ai-compliance/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3133057 Artificial intelligence is one of the hottest topics in marketing right now. And for good reason. The possibilities for this relatively new technology seem almost limitless. In particular, generative AI – which creates new content – has made massive strides in the last 18 months. Of course, with every new tool comes concern about the impact on consumers and the public. For marketers, AI compliance concerns may put a bit of a damper on the wild speculation about AI’s capabilities. In this post, we’ll look at the AI-specific regulatory frameworks that already exist, along with those currently in development. We’ll give you the information you need to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues. What is AI compliance? AI compliance means taking steps to ensure your organization’s use of artificial intelligence is acceptable and appropriate. That means following all relevant laws, regulations, guidelines, and best practices. Some of the most common factors to consider in AI compliance are: data collection, disclosure, discrimination, and privacy. As you’ll see later in this post, AI regulatory compliance is not yet fully defined. But laws and regulations are coming soon from governments at all levels. In the meantime, all organizations that use AI and machine learning models must ensure they do so in compliance with existing consumer protection and privacy laws. Common AI compliance risks in marketing More than half of marketers are already using AI for at least some content creation. AI is also... --- ### 39 outils Instagram incontournables pour le marketing > Programmation de publications, statistiques, montage vidéo... Découvrez les meilleurs outils Instagram pour déployer votre stratégie marketing. - Published: 2024-04-02 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/outils-instagram-pour-le-marketing/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_2224124 - Network: Instagram Instagram est la plateforme sociale préférée des générations Z et Y – des tranches d’âge qui consomment énormément. C’est également la deuxième plateforme la plus plébiscitée par la génération Z pour découvrir de nouvelles marques. En d’autres termes, Instagram est un outil essentiel pour toute marque cherchant à étendre sa portée et à améliorer son ROI des médias sociaux. Rassurez-vous, créer une stratégie Instagram qui porte ses fruits n’est pas forcément synonyme de galère. Découvrez 39 outils Instagram qui vous aideront à optimiser vos efforts sur Instagram et à ne pas perdre la raison. Outils Instagram pour programmer ses publications 1. Hootsuite Hootsuite est l’une des meilleures plateformes de gestion des réseaux sociaux sur le marché – les social media managers y trouveront tous les outils Instagram dont ils ont besoin. Grâce à Hootsuite, vous pouvez créer des publications Instagram, des carrousels, des stories et des reels à la volée ou les planifier pour plus tard. Déplacez les éléments de votre calendrier éditorial d'un simple glisser-déposer et bénéficiez de nombreuses fonctionnalités pour optimiser votre présence sur Instagram : un puissant éditeur de texte, des suggestions de hashtags fournies par une IA, des publications boostées et des étiquettes de produits. Sans oublier les recommandations des meilleurs moments pour publier, qui placent Hootsuite parmi les meilleurs outils de marketing Instagram. Ces recommandations s’appuient sur les données de vos précédentes publications et vous aident à programmer vos publications aux heures où elles obtiendront le plus d’engagement, de clics ou d'impressions. Commencez votre essai gratuit de 30 jours... --- ### 39 Instagram-Tools für 2024, die Marketer brauchen > Egal, ob ihr Hilfe bei der Planung, Analyse oder Videobearbeitung sucht: Hier kommen die besten Instagram-Tools für Unternehmen und Marketer. - Published: 2024-04-02 - Modified: 2024-04-19 - URL: https://blog.hootsuite.com/de/instagram-tools-fur-marketer/ - Categories: Strategie - Tags: Social-Media-Tools - Tags: Deutsch - : pll_wpml_2224124 - Network: Instagram Instagram ist die beliebteste Social-Media-App sowohl bei der Generation Z wie bei den Millenials — Jahrgänge im besten Shopping-Alter. Und wenn es um das Entdecken neuer Marken geht, steht dieses Social-Media-Netzwerk bei der Gen Z auf Platz 2. Fest steht: Instagram ist und bleibt ein wichtiges Tool für Marken, die ihre Reichweite erhöhen und den Social-Media-ROI verbessern wollen. Der Weg zu einer effektiven und effizienten Instagram-Strategie ist kein Hexenwerk: Diese 39 Instagram-Tools helfen, das Optimum aus eurer Instagram-Arbeit herauszuholen und dabei cool zu bleiben. Instagram-Planungs-Tools 1. Hootsuite Hootsuite ist eine der besten Social-Media-Management-Plattformen auf dem Markt — und kommt mit allen Instagram-Tools, die ein Social-Media-Manager braucht. Mit Hootsuite könnt ihr Instagram-Posts, Karussells, Stories und Reels spontan erstellen oder für später planen. Neben dem Drag-and-Drop-Interface für Content-Kalender bietet dieser leistungsstarke Publisher eine Fülle von Features, die helfen, das Beste aus eurer Instagram-Präsenz herauszuholen, darunter ein effektiver Editor, KI-Hashtag-Empfehlungen sowie einfaches Posting-Boosting und Produkt-Tagging. Außerdem machen die Empfehlungen für die optimalen Posting-Zeiten Hootsuite zu einem der besten Allround-Tools für das Marketing auf Instagram. Auf der Grundlage eurer individuellen historischen Posting-Daten stellen die Empfehlungen sicher, dass ihr eure Posts zu den Zeiten plant, zu denen ihr voraussichtlich die meisten Views, Klicks oder Impressions erhaltet. Jetzt 30 Tage kostenlos testen Um eure Insta-Posts zu designen und zu bearbeiten, könnt ihr direkt im Hootsuite-Dashboard auch Canva verwenden (keine zusätzliche App erforderlich). Hootsuite hat ein Automatisierungs-Tool für die Massenplanung auf Instagram, mit dem ihr Zeit und Ressourcen spart. Durch die Massenplanung von Instagram-Posts könnt ihr Social-Media-Kampagnen... --- ### Reels de Instagram en 2024: una guía completa para empresas > Aprende a promocionar tu marca, llegar a nuevas personas e involucrar a tu audiencia con los reels de Instagram, el formato favorito de Instagram. - Published: 2024-04-01 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/instagram-reels/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_2227158 - Network: Instagram Así está el asunto con los reels: los videos dominan Instagram. El uso de los reels de Instagram para tu negocio es un componente importante para cualquier estrategia de marketing en redes sociales (de hecho, se espera que más de la mitad de los especialistas en marketing en Estados Unidos usen reels para el marketing de influencers este año). Cada día se ven 140 mil millones de reels. Entonces, ¿cómo puedes tener un pedazo de ese delicioso pastel estratégico? Continúa leyendo para conocer las frías y duras verdades sobre los reels de Instagram, incluido cómo crearlos, compartirlos, descargarlos, hackear el misterioso algoritmo de Instagram y más. ¿Qué son los reels de Instagram? Los reels de Instagram son videos subidos a Instagram. Por lo general, son bastante cortos (la duración máxima absoluta de un reel es de 15 minutos, pero la mayoría de los reels de alto rendimiento duran entre 7 y 15 segundos). https://www. instagram. com/reel/C0cfCKgyCv_/? hl=en Los reels pueden estar formados por un solo video, varios clips editados juntos, fotografías o alguna combinación de fotografías y video. Se pueden crear usando las herramientas de edición de video nativas de Instagram o usando una aplicación de edición de video de terceros. La mayoría de los reels no son sólo videos: usan texto y audio en tendencia para transmitir un mensaje. Muchos son divertidos, pero también hay muchos reels educativos, informativos y serios, y son una excelente herramienta para aumentar el reconocimiento de marca de tu empresa de una manera moderna... --- ### 6 Top-Social-Media-Monitoring-Tools —und warum ihr sie braucht > So setzt ihr eines (oder mehrere) dieser Social-Media-Monitoring-Tools ein, um Online-Konversationen über eure Marke zu verfolgen und zu managen. - Published: 2024-03-28 - Modified: 2024-04-17 - URL: https://blog.hootsuite.com/de/bewaehrte-social-media-monitoring-tools/ - Categories: Strategie - Tags: Social listening, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2226215 Mit Hilfe von Social-Media-Monitoring-Tools lässt sich am besten herausfinden, wie sich Menschen über eure Marke äußern. Sie sind ebenfalls nützlich, wenn ihr wissen wollt, was in den sozialen Medien über euer Produkt, eure Mitbewerber, eure Branche, eure neueste Produktkampagne, die Wartezeiten im Kundenservice oder euer neues Maskottchen gesagt wird — im Grunde alles, zu dem eure Zielgruppe eine Meinung haben könnte. Kurzum: Social-Media-Monitoring-Software sammelt und zeigt Marken, die die Dinge im Auge behalten wollen, Erkenntnisse über ihre Zielgruppe und den Wettbewerb. In diesem Beitrag schauen wir uns einige der besten Social-Media-Monitoring-Tools auf dem Markt an und erläutern das Set-up und die Best Practices, damit ihr noch heute in die Konversation einsteigen könnt. Was ist Social Media Monitoring? Unter Social Media Monitoring versteht man die Überwachung von Hashtags, Keywords und Erwähnungen, die für eine Marke relevant sind, um sich über die Zielgruppe und ihre Branche informiert zu halten. Durch Überwachung von Social-Media-Daten betreibt ihr sowohl quantitative (KPIs und Analysen) als auch qualitative Marktforschung (Inspiration für Beiträge und Strategien). Anhand der durch Monitoring gesammelten Informationen könnt ihr unter anderem Folgendes ermitteln: Social Share of Voice (d. h. wie viel Prozent der Konversation sich um eure Marke dreht, im Vergleich zu eurer Konkurrenz) Analyse der Social-Media-Stimmung/Sentiment (d. h. wie die Stimmung in der Konversation ist) Social-Media-ROI (d. h. wie sich eure Investitionen in Social Media auszahlen) Relevante Hashtags und Keywords (z. B. welche Instagram-Hashtags oder YouTube-Keywords ihr in Zukunft verwenden solltet, um eure Reichweite zu erhöhen) Trends (d. h. worüber eure Zielgruppe spricht,... --- ### Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn > Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format. - Published: 2024-03-27 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/boosted-posts-vs-ad/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3132888 - Network: Facebook, Instagram, LinkedIn The language of digital advertising can be confusing: ROI, UTMs, CTRs... One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads. Boosted posts are the very easiest way for social advertisers to get started. That means it’s important to understand how they work – and how they can work for you. But you also need to understand their limitations compared to other social ads. Read on to clear up the boosted post vs ad distinction once and for all. Boosted posts vs. ads: what’s the difference? The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Boosted posts are created with just a few clicks, whereas other social ads require a few more advanced steps to get your campaign underway. The flip side is that regular social ads offer more formats and ad objectives than boosted posts do. Most businesses can benefit from both boosted posts and social ads. That said, newer social advertisers and smaller social teams will probably focus more on boosted posts. Larger and more experienced teams will have the capacity to lean into more complex... --- ### 11 Time-Saving Social Media Collaboration Tools > We can't give you more hours in the day (sorry), but we can help you become more efficient by using social media collaboration tools. - Published: 2024-03-26 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/social-media-collaboration-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3132821 If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time. What should you look for in a good social media collaboration tool? Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager, social media management is all about collaboration. Collaborative social media tools and platforms make communicating and sharing ideas with your teammates or clients easy. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Here are some features to look for in a social collaboration platform that will make your team’s job much easier. Team communication Social media isn’t a solo activity. Whether you work at an agency or on an in-house team, you need to be able to quickly and easily communicate with others. This is where messaging tools like Slack can be helpful. You can send... --- ### User-Generated Content (UGC): What it is + why it matters > User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people rather than brands. - Published: 2024-03-26 - Modified: 2025-03-13 - URL: https://blog.hootsuite.com/user-generated-content-ugc/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2222624 Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Maybe you’ve received a fancy new product and want to post an unboxing video to your YouTube channel. Whether you know it or not, both of these examples are user-generated content (UGC). Still confused? Don’t worry; we’ve got you covered. In this article, you’ll learn what user-generated content is, plus a few other things: Understand the benefits of using UGC in your campaigns See how big and small brands execute UGC Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand What is user-generated content (UGC)? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels. UGC can take many forms, including images, videos, product reviews, testimonials, or even podcasts. Here’s an example of UGC created by a customer and then reshared on planner Day Designer’s Instagram: Source: thedaydesigner on Instagram Types of user-generated content User-generated content is becoming an important part of many marketing strategies, and it comes in many styles and formats to help you find the right fit for your brand. However, there are two main overarching types: organic UGC and paid UGC. Organic UGC Organic UGC is content that your real-life customers share freely. It's the most authentic type of UGC and what you hope to... --- ### Cómo crear una propuesta de redes sociales exitosa [+ plantilla gratuita] > Aprende fácil y rápidamente cómo crear una propuesta de redes sociales que conquiste a tus clientes. ¡Incluimos una plantilla gratuita! - Published: 2024-03-25 - Modified: 2024-03-25 - URL: https://blog.hootsuite.com/es/propuesta-redes-sociales-plantilla/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_340772 No importa si eres el mejor Instagrammer del mundo o dominas a la perfección la ciencia de TikTok. Si deseas convencer a los clientes de elegirte como su experto en redes sociales, tus habilidades, por sí solas, no serán suficiente. Necesitarás también una propuesta de redes convincente.   Las propuestas de redes sociales son esenciales para los social media managers y las agencias, pues son la vía para hacer crecer sus negocios. Por eso, debes estar preparado para causar una gran impresión. Afortunadamente, tenemos esta guía paso a paso acompañada de una plantilla gratuita para crear una propuesta de redes sociales para ayudarte y facilitarte el proceso. ¿Qué es una propuesta de redes sociales? Una propuesta de marketing en redes sociales es un documento integral que detalla la estrategia, objetivos y herramientas que emplearás para administrar la presencia en redes sociales de un cliente (más adelante encontrarás un ejemplo).   Dicho de otra forma, se trata de un mapa de ruta para ayudarles a ti y a tu cliente a entender y estar alineados en los objetivos, entregables y resultados esperables de tus esfuerzos en redes sociales.   Así pues, para empezar, necesitarás averiguar cuáles son esos objetivos. Una vez conociéndolos, podrás compartirle a tu cliente potencial el plan para ayudarlo a tener éxito.   Una propuesta de redes sociales profesional también debe incluir detalles específicos como el cronograma, los entregables y el presupuesto. Asimismo, a lo largo de la propuesta debes resaltar tu experiencia y demostrar por qué eres... --- ### 9 Ways to Optimize Your LinkedIn Company Page > Ready to make the most of LinkedIn? Optimize your LinkedIn Company Page and improve your presence, authority, and recruitment prospects. - Published: 2024-03-22 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/linkedin-company-page/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_354809 - Network: LinkedIn LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. And that all starts with creating a killer LinkedIn Company Page. Read on for your step-by-step guide to creating the best Company Page possible to optimize your reach, build your authority, drive sales and maybe even recruit that next all-star employee. This video covers all the steps for building an effective LinkedIn Company Page: https://www. youtube. com/watch? v=L_JJyAqkJv8 Why create a LinkedIn Company Page? LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users. A well-optimized LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader, and offers other great benefits in the process, like... Lead generation: Exposure to a brand or product on LinkedIn can increase purchase intent by 33%. Decision-makers are hanging out here on LI, and this is your chance to get in front of them. Recruitment: Three people are hired through LinkedIn every minute. If you’re on the hunt for... --- ### How to Use Instagram for Business and Drive Results in 2024 > Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy. - Published: 2024-03-21 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/how-to-use-instagram-for-business/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_336356 - Network: Instagram Is your business still "like"-ing the idea of using Instagram, rather than confidently sliding into the DMs of the platform's full potential? It's high time to stop scrolling and start strategizing. If you're wondering how to use Instagram for business in 2024, we've got you covered. In this guide, we'll share the top strategies to help your brand thrive on the ever-evolving platform. How to set up Instagram for business in 4 steps Using Instagram for business is a bit different than using a personal account. But don't worry, it's not rocket science! Follow these 4 simple steps to get your brand up and running on Instagram. 1. Switch to an Instagram business account Before you start using Instagram for business, you need to create an Instagram account for business. It’s free and anyone can do it. Here’s how to switch your existing Instagram account to a business account: From your profile, tap the hamburger (three lines) menu icon in the upper-right corner. Tap Settings and privacy. Then, scroll down until you see the Account type and tools menu. Next, click Switch to a professional account to change the account you’re logged into into an Instagram business account. Tap Continue (you may need to tap it multiple times as Instagram previews the available features of a professional account). Select a Category and use the slider to choose whether to show it on your profile, then tap Done. Choose Business (unless it makes sense for you to choose Creator), and tap... --- ### How much do freelance social media managers make? > Want to start your career as a freelance social media manager? We'll teach you how to build skills, set rates, and land clients. - Published: 2024-03-20 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/freelance-social-media-manager/ - Categories: Strategy - Tags: Content creators, Social media strategy - Tags: English - : pll_wpml_2771234 They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know how much the going rates are. This article will tell you everything you need to know about freelance social media rates, how to get a freelance social media management biz off the ground and the skills a freelance social media manager should have. Oh, and if you want to hear advice from our own internal social media team here at Hootsuite on how to become a social media manager, watch this video: https://www. youtube. com/watch? v=rHqFH0rbsQo What is a freelance social media manager? A freelance social media manager provides social media management services to businesses, organizations, or individuals on a contract basis. These social media experts are hired by clients who want to outsource their social strategy and execution. Generally, freelance social media managers work with multiple companies and clients simultaneously. Social media management freelance services commonly offered include: Social media strategy Creating and managing content calendars Content creation (photography, design) Content writing Scheduling and publishing posts Community management (engaging with followers, answering DMs and comments) Analytics and reporting How much do freelance social media managers charge in 2024? Pricing your freelancing social media work can be tricky. You can’t simply do a 1-for-1 salary rate for what the average social media manager makes. (That’s a salary of $67,585, with a $6,470 bonus, by the way. Thank you, 2023 Social Media... --- ### 24 Snapchat Stats That Matter to Marketers in 2024 > Using Snapchat for business requires thoughtful planning. To help you out, we’ve collected the top Snapchat statistics you need to know. - Published: 2024-03-20 - Modified: 2024-10-25 - URL: https://blog.hootsuite.com/snapchat-statistics-for-business/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343715 - Network: Snapchat Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and buzzy as TikTok. But good ol’ Snap still has plenty to offer the world of social media marketing. After all, there are 800 million monthly active users on Snapchat in 2024—and 405 million people use Snapchat every single day to stay in touch with friends and family. And most of those users are an extremely desirable demographic: the youth! The precious, precious youth! If you want to reach a young, super active target audience who loves to Snap hard and Snap often, it’s time to dig into the numbers. Read on for all the vital stats on Snapchat, from demographics to user habits. Feel free to bookmark this page for reference, even—unlike a Snap story, this post won’t be disappearing any time soon. General Snapchat statistics 1. There are 800 million monthly active users on Snapchat In February 2024, Snapchat surpassed 800 million monthly active users. Sure, this seems like a drop in the bucket compared to a monster like Facebook (with more than three billion users), but that’s still an awful lot of people snapping on the reg. 2. Snapchat has 406 million daily active users More than 400 million people around the world open up Snapchat each day. According to Statista, the app has experienced a steady increase of DAUs since 2019... so it seems likely Snap will just continue its trajectory... --- ### Fonctionnement de l’algorithme TikTok [2024] + conseils pour faire le buzz > Bien qu’il n’existe pas de solution miracle, maîtriser l’algorithme TikTok peut vous aider à pleinement tirer parti de la plateforme. - Published: 2024-03-19 - Modified: 2024-03-19 - URL: https://blog.hootsuite.com/fr/algorithme-tiktok-comment-fonctionne/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2226912 - Network: TikTok Certes, l’algorithme TikTok est à la base du succès de la plateforme, mais... c’est aussi lui qui rend l’application un peu « effrayante » (comment pouvait-il savoir que j’aimais tant les vidéos de slime ? ! ). Véritable phénomène, l’application TikTok compte désormais 1,2 milliard d’utilisateurs actifs. Sa page Pour toi, qui propose une grande variété de vidéos ultra personnalisées, fonctionne un peu comme une chaîne de télévision personnelle qui s’adapterait à vos intérêts et à vos habitudes de visionnage, incluant parfois des sujets de niche comme... le jardinage ASMR. Dès lors, pas étonnant que les TikTokeurs passent en moyenne une heure et demie par jour sur l’application. Les utilisateurs qui profitent pleinement de leur assortiment personnalisé de vidéos #WaterTok ne peuvent néanmoins s’empêcher de se poser cette question entêtante : comment TiKTok décide-t-il exactement des contenus à recommander à chaque utilisateur ? Vous souhaitez en savoir plus sur la formule qui se cache derrière l’algorithme de TikTok (et utiliser ces connaissances pour augmenter la portée de votre propre contenu TikTok) ? Eh bien, vous êtes au bon endroit !  Entrons tout de suite dans le vif du sujet... Enfin, dès que j’aurai terminé cette dernière vidéo de slime. Qu’est-ce que l’algorithme TikTok ? L’algorithme TikTok est une formule propriétaire qui détermine les vidéos TikTok à recommander à chaque utilisateur. Aucun utilisateur de TikTok ne verra la même combinaison de vidéos sur sa page Pour toi : ce fil est en effet unique et extrêmement personnalisé. En fait, le type de contenu que vous voyez sur cette page évolue au... --- ### Alles über den TikTok-Algorithmus 2024 + Tipps, um viral zu gehen > Es gibt zwar kein Patentrezept, aber wer den TikTok-Algorithmus durchschaut, kann damit arbeiten und die eigenen Erfolgschancen erhöhen. - Published: 2024-03-19 - Modified: 2024-03-19 - URL: https://blog.hootsuite.com/de/tiktok-algorithmus-explained/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2226912 - Network: TikTok Der TikTok-Algorithmus hat dafür gesorgt, dass die Social-Media-Plattform zur Sensation wurde — und er macht die App auch ein bisschen gruselig. (Woher wusste sie, dass ich so auf Schleim-Videos stehe? ! ) TikTok hat sich zu einer Plattform mit 1,2 Millionen aktiven Nutzern gemausert, und zwar genau wegen der hyper-personalisierten Video-Kollektion, die jedem Nutzer auf der „Für dich”-Seite angeboten wird. Stellt euch die TikTok-für-dich-Seite als euren eigenen persönlichen Fernsehsender vor, der sich an eure Interessen und Sehgewohnheiten anpasst — selbst wenn diese Vorlieben Nischenthemen wie ASMR-Gartenarbeit umfassen. (Kein Wunder, dass TikToker die App durchschnittlich 1,5 Stunden pro Tag nutzen. ) Aber selbst wenn ihr euer individuelles Sammelsurium an #WaterTok-Videos genießt, stellt sich die ewige Frage: Wie genau entscheidet TiKTok, was jeder Person empfohlen wird? Bereit, mehr über das Geheimrezept hinter dem TikTok-Algorithmus zu erfahren (und dieses Wissen zu nutzen, um mehr Reichweite für euren eigenen TikTok-Content zu erzielen)? Dann seid ihr hier genau richtig. Los geht's! Sobald ich dieses letzte Schleim-Video fertiggestellt habe. Was ist der TikTok-Algorithmus? Der TikTok-Algorithmus ist eine firmeneigene Formel, die bestimmt, welche TikTok-Videos den einzelnen Nutzern empfohlen werden. Keine zwei TikTok-Nutzer werden die gleiche Kombination von TikTok-Videos auf ihrer „Für dich”-Seite sehen — dieser Feed ist einzigartig und hochgradig personalisiert. Die Art der Inhalte, die ihr auf eurer „Für dich”-Seite seht, verändert sich mit der Zeit, da sich der Algorithmus an eure sich ändernden Sehgewohnheiten anpasst. So definiert TikTok selbst den Algorithmus für die „Für dich“-Seite: „Ein auf deine Interessen zugeschnittener Videostream, der es dir erleichtert,... --- ### How to Use LinkedIn for Business [2024 Guide] > Learn how to use LinkedIn for business to build credibility, expand your network, and gain insider expertise from experts in your industry. - Published: 2024-03-19 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/linkedin-for-business/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_342512 - Network: LinkedIn LinkedIn is the world’s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you’ve created your Company Page, how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about how to use LinkedIn to market your company — freshly updated for 2024. How to create and optimize your LinkedIn business page Follow the steps below to set up, grow, and promote a LinkedIn business page and reach strategic goals on the platform. Prefer to watch a video tutorial? Watch our step-by-step guide to creating a LinkedIn company page from scratch: https://youtu. be/L_JJyAqkJv8? si=XPdWOQXioiPBG9Vo Step 1. Create a LinkedIn Company Page To access LinkedIn’s business features, you’ll need an individual account. This account will also be the administrator of your Company Page (although you can add additional Page managers later). I’d recommend signing up using your work email address. After you’ve logged in to your account, click on the For Business icon at the top right of your browser. Scroll to the bottom of the menu that pops up and pick Create a Company Page. Choose the right type of Page from the three available options: Company Showcase page Educational institution They’re all self-explanatory... except for the “Showcase page. ” These are for companies that want separate business divisions to have their own sub-pages... --- ### Te explicamos el algoritmo de TikTok + algunos consejos para volverte viral en 2024 > Aunque no existe una receta mágica, conocer el algoritmo de TikTok puede ayudarte a trabajar con él y mejorar tus probabilidades de éxito. - Published: 2024-03-18 - Modified: 2024-03-18 - URL: https://blog.hootsuite.com/es/algoritmo-de-tiktok/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_2226912 - Network: TikTok El algoritmo de TikTok es lo que ha convertido a la plataforma social en una sensación, y también lo que hace que la aplicación sea un poco escalofriante. (¡¿Cómo sabía que me iban a gustar tanto los videos de slime? ! ). TikTok se ha convertido en una plataforma con 1500 millones de usuarios activos precisamente por la selección hiperpersonalizada de videos que ofrece a cada persona en su feed “Para ti” (FPT). Piensa en el FPT de TikTok como tu propio canal de televisión personal, que se adapta a tus intereses y hábitos de visualización sobre la marcha... incluso si esos hábitos incluyen temas tan específicos como videos ASMR sobre jardinería. (No es de extrañar que los TikTokers utilicen la aplicación una media de 1. 5 horas al día). Pero incluso si estás disfrutando a fondo de tu buffet personalizado de videos #WaterTok, es difícil sacarse de la cabeza la pregunta: ¿cómo decide exactamente TiKTok qué recomendar a cada persona? Si estás listo para aprender sobre los secretos detrás del algoritmo de TikTok (y luego usar ese conocimiento para lograr más alcance para tu propio contenido), has venido al lugar correcto. Hagámoslo ... en cuanto termine de ver un último video de slime. ¿Qué es el algoritmo de TikTok? El algoritmo de TikTok es una fórmula patentada que determina qué videos de TikTok se muestran a cada usuario. No hay dos usuarios de TikTok que vean la misma combinación de videos en su feed “Para ti”. Este feed es... --- ### Comment fonctionne l’algorithme YouTube en 2024 [guide complet] > Vous voulez augmenter votre nombre de vues sur YouTube ? Commencez par examiner comment l’algorithme YouTube fonctionne et classe le contenu. - Published: 2024-03-14 - Modified: 2024-03-18 - URL: https://blog.hootsuite.com/fr/algorithme-youtube/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_346414 - Network: YouTube Si vous croyez au libre arbitre, nous avons une nouvelle qui ne va pas vous plaire... Du moins en ce qui concerne YouTube. En effet, l’algorithme YouTube de recommandation oriente 70 % des vidéos regardées sur la plateforme. Soixante-dix pour cent ! Ça, c’est de l’influence ! Les 2,5 milliards d’utilisateurs de YouTube regardent 694 000 minutes de vidéo chaque minute. Et le système de recommandation de la plateforme est responsable d’une grande partie de ces vues. Ce n’est donc pas surprenant que les marketeurs, les influenceurs et les créateurs de contenu tentent obsessionnellement de percer les secrets de l’algorithme YouTube. Avoir sa vidéo recommandée aux bonnes personnes au bon moment ouvre la voie à la célébrité sur YouTube, mais comment cela fonctionne ? Comment l’algorithme YouTube prend-il cette décision ? Et, surtout, comment tirer profit de cette mystérieuse formule ? Nous avons les réponses à toutes vos questions existentielles, amis investigateurs des réseaux sociaux. Dans cet article, nous vous révélerons tout ce que vous mourez d’envie de savoir sur l’algorithme YouTube. Ce qu’est (et n’est pas) l’algorithme Les derniers changements de l’algorithme YouTube Des conseil de pro pour faire jouer les systèmes de recherche et de découverte de YouTube en votre faveur Une brève histoire de l’algorithme YouTube Qu’est-ce que l’algorithme YouTube ? Pour répondre à cette question, intéressons-nous à l’évolution de l’algorithme YouTube au fil du temps et regardons comment il fonctionne aujourd'hui. 2005 – 2011 : optimisation fondée sur les clics et les vues Si l’on en... --- ### Wie der YouTube Algorithmus tickt: Komplett-Leitfaden für 2024 > Ihr wollt mehr YouTube-Videos Views? Schritt 1: Lernt den YouTube Algorithmus kennen und findet heraus, wie er euren Content einstuft. - Published: 2024-03-14 - Modified: 2024-03-18 - URL: https://blog.hootsuite.com/de/youtube-algorithmus-komplett-leitfaden/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_346414 - Network: YouTube Wenn ihr an den freien Willen glaubt, müssen wir euch enttäuschen — zumindest, wenn es um YouTube geht. Denn der Empfehlungsalgorithmus von YouTube bestimmt zu 70 %, was die Leute auf der Plattform sehen. Siebzig Prozent! Das ist wirklich ein enormer Einfluss. Die 2,5 Milliarden Nutzer von YouTube sehen sich jede Minute 694. 000 Minuten Video an. Und das Empfehlungssystem der Plattform ist für die meisten dieser Views verantwortlich. Kein Wunder, dass Marketer, Influencer und Creators den Youtube Algorithmus unbedingt knacken wollen. Den richtigen Zuschauern zur richtigen Zeit empfohlen zu werden, ist die Eintrittskarte zum YouTube-Star, aber wie funktioniert das? Wie tickt er? Und vor allem: Wie können wir uns diese mysteriöse Formel zunutze machen? Nicht länger grübeln, meine neugierigen 'Tube'-Freunde, denn in diesem Blogbeitrag erfahrt ihr alles, was ihr schon immer über den Youtube Algorithmus wissen wolltet. Was der Algorithmus ist (und nicht ist) Die jüngsten Änderungen am Youtube Algorithmus Profi-Tipps, damit die Such- und Entdeckungssysteme von Youtube für euch arbeiten Eine kurze Geschichte des YouTube Algorithmus Was ist der YouTube Algorithmus? Um diese Frage zu beantworten, geben wir einen kurzen Überblick darüber, wie sich der YouTube Algorithmus im Laufe der Jahre verändert hat — und wie er heute funktioniert. 2005 - 2011: Optimierung für Klicks & Views Laut Gründer Jawed Karim (auch bekannt als der Star von „Ich im Zoo”) wurde YouTube 2005 ins Leben gerufen, um Videos von Janet Jacksons und Justin Timberlakes berüchtigtem Superbowl-Auftritt per Crowdsourcing zu sammeln. Es leuchtet also ein, dass der YouTube Algorithmus... --- ### ¿Cómo funciona el algoritmo de YouTube? La guía completa para 2024 > ¿Deseas aumentar las vistas de tus videos en YouTube? Descubre primero las novedades del algoritmo de YouTube y cómo clasifica tu contenido. - Published: 2024-03-13 - Modified: 2024-03-13 - URL: https://blog.hootsuite.com/es/algoritmo-de-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_346414 - Network: YouTube Si creías que eras un alma libre sin influencia alguna del exterior... te tenemos una noticia: no es así. Al menos no cuando estás en YouTube. El algoritmo de recomendaciones de YouTube define 70% de lo que las personas ven en la plataforma. ¡Setenta por ciento! ¡Vaya nivel de influencia! Los 2. 5 mil millones de usuarios de YouTube ven 694,000 minutos de videos cada minuto. Y el sistema de recomendaciones de la plataforma es el responsable de la mayoría de esas visualizaciones. Por ende, no es de sorprender que los creadores, influencers y expertos en marketing deseen descubrir el secreto del algoritmo de YouTube. Lograr que el algoritmo recomiende tus videos a los espectadores correctos en el momento correcto es la clave para el estrellato. ¿Pero cómo funciona? Y, sobre todo, ¿cómo podemos sacar el máximo provecho de esta misteriosa fórmula? Sigue leyendo, pues en este artículo te contamos todos los detalles que siempre has deseado saber sobre el algoritmo de YouTube . Qué sí es y qué no es el algoritmo de YouTube Los cambios más recientes al algoritmo de YouTube Consejos expertos para que los sistemas de búsqueda y descubrimiento de YouTube trabajen en tu favor Breve historia del algoritmo de YouTube ¿Qué es el algoritmo de YouTube? Para responder a esta pregunta, veamos cómo ha evolucionado el algoritmo a lo largo de los años y cómo funciona actualmente. 2005 – 2011: optimización enfocada en los clics y las visualizaciones De acuerdo con el fundador Jawed Karim... --- ### TikTok Marketing Leitfaden 2024: Tipps, Beispiele, & Tools > Ihr wollt ins TikTok Marketing einsteigen? Hier erfahrt ihr, wie ihr das Beste aus diesem packenden sozialen Netzwerk herausholt. - Published: 2024-03-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/tiktok-marketingstrategie-fuer-unternehmen/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_2228001 - Network: TikTok Höchste Zeit, euch auf TikTok zu verkaufen. Richtig gehört! Wir verraten euch deshalb, wie ihr mit TikTok Marketing mehr Umsatz macht. Schon gewusst? Mit TikTok-Anzeigen lassen sich potenziell über 945 Millionen Nutzer im Alter von 18+ erreichen. Überhaupt gilt TikTok einer der besten Social-Media-Kanäle für Unternehmen, um Millennials und Gen-Z-Investoren zu erreichen. Und wie sieht digitales Marketing auf TikTok in der Praxis aus? Es kommt ganz darauf an. Das TikTok Marketing variiert stark, abhängig von der Marke und Branche. Wenn man in aller Ruhe durch die App scrollt, findet man Standard-Werbung, wie diese Partnerschaft mit Shopper's Drug Mart... https://www. tiktok. com/@lilyyangee/video/7273918260951649541 ... sowie einfach nur zum Spaß gemachten TikToks, wie dieser aus einer Einrichtung für betreutes Wohnen, den man kaum für Marketing hält. https://www. tiktok. com/@thepinnacleofoxford/video/7322596391556058398 In diesem Blogbeitrag erhaltet ihr eine Einführung in TikTok für Unternehmen, Ratschläge für den Aufbau einer überzeugenden TikTok-Marketingstrategie, Beispiele von Marken, die Social Media aus dem Effeff beherrschen, und eine Reihe von Tools, die ihr in euren TikTok-Werkzeugkasten aufnehmen solltet. Und so geht TikTok Marketing. Was ist TikTok Marketing? Unter TikTok Marketing versteht man die Nutzung von TikTok zur Promotion einer Marke, eines Produkts oder einer Dienstleistung. Darunter fallen verschiedene Taktiken wie Influencer Marketing, TikTok-Werbung und die Erstellung viraler organischer Inhalte. TikTok Marketing kann Unternehmen dabei helfen: die Markenbekanntheit zu erhöhen engagierte Communitys aufzubauen Produkte und Services zu verkaufen Feedback von Kunden und Zielgruppen einzuholen Kundenservice bereitzustellen Produkte und Dienstleistungen bei Zielgruppen zu bewerben Was ist TikTok-Influencer-Marketing? Beim TikTok-Influencer-Marketing gehen Unternehmen Partnerschaften mit Creators... --- ### Guide 2024 du marketing sur TikTok : conseils, outils et exemples > Votre entreprise envisage de faire du marketing sur TikTok ? Découvrez les moyens de tirer parti de ce fabuleux réseau social. - Published: 2024-03-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/marketing-sur-tiktok-guide/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_2228001 - Network: TikTok Prêt à vendre sur TikTok ? Ça tombe bien, car nous allons étudier le marketing sur TikTok pour stimuler les ventes de votre marque.   Vous le savez sans doute, les publicités TikTok ont une force de frappe considérable : elles peuvent en effet vous permettre de toucher plus de 945 millions d’utilisateurs âgés de plus de 18 ans. De manière générale, TikTok est l’un des meilleurs canaux de médias sociaux pour atteindre les investisseurs de la génération Z et autres milléniaux. Alors, à quoi ressemble exactement le marketing digital sur TikTok ? Le marketing sur TikTok varie considérablement d’une marque et d’un secteur à l’autre. En parcourant l’application, vous y découvrirez des publicités classiques, comme ce partenariat entre Sephora et l’influenceuse Océane... https://www. tiktok. com/@ocedptt/video/7340667660574739744 mais également des vidéos amusantes, qui ne donnent pas l’impression qu’il s’agit de marketing, comme cette vidéo pour un ordinateur portable (le nouveau Chromebook). https://www. tiktok. com/@youssgang/video/6948817196537646342 Dans cet article de blog, vous trouverez une introduction à TikTok pour les entreprises, des conseils pour élaborer une véritable stratégie de marketing sur TikTok, des exemples de marques qui mettent à profit la plateforme et une liste d’outils à ajouter à votre panoplie TikTok. Lisez la suite pour tout savoir sur le marketing TikTok. Qu’est-ce que le marketing sur TikTok ? Le marketing sur TikTok consiste à utiliser la plateforme pour promouvoir une marque, un produit ou un service. Il peut inclure différentes stratégies, comme le marketing d’influence, la publicité et la création de contenu organique destiné à faire le buzz.... --- ### How to Schedule a YouTube Video: 2024 Guide > Learn how to schedule a YouTube video for maximum views (and maximum time savings). - Published: 2024-03-12 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/how-to-schedule-youtube-videos/ - Categories: Strategy - Tags: Social media scheduling, Social media tools - Tags: English - : pll_wpml_353781 - Network: YouTube Nobody’s out here on YouTube straight up uploading and hitting publish all willy-nilly in 2024. Scheduling YouTube videos helps you keep a consistent content calendar and allows you to publish at the best times for your audience. Effective content planning is the backbone of every content marketing strategy — and scheduling your videos in advance is a key part of that. Here’s how to schedule a YouTube video on desktop, mobile, and (spoiler alert) even more conveniently with Hootsuite. How to schedule videos on YouTube (Desktop) Step 1: Log in to YouTube Of course, you need an active YouTube account before you can schedule a video. Set up your YouTube channel first, if needed. Step 2: Go to YouTube Studio Head over to YouTube Studio. Find it by clicking on your profile photo at the top right of your screen, or go to https://studio. youtube. com/. Alternatively, you can click the camera icon at the top right anywhere on YouTube to get to the same video upload screen. If you do it this way, skip to Step 4. YouTube Studio also has a bunch of advanced tools, so I recommend sticking to using it, though. Step 3: Click Create Click Create at the top right of your Studio dashboard, then select Upload video(s). Step 4: Upload your video Whether you got to this screen from YouTube Studio or another page on YouTube, the rest of the process is the same. Drag and drop or click to select your video file... --- ### Comment créer (et développer) une Page Facebook professionnelle > Découvrez comment créer une Page Facebook professionnelle pour offrir à votre marque plus de visibilité et d’engagement sur Internet. - Published: 2024-03-07 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/comment-creer-une-page-facebook-professionnelle/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_338912 - Network: Facebook Quel est le point commun entre Nike, Brets et l’Opéra national de Paris ? Toutes ces marques possèdent une Page Facebook professionnelle. Au risque de paraître insistants, nous pensons sincèrement que votre super entreprise devrait figurer dans cette liste. Avec plus de trois milliards d’utilisateurs actifs par mois, Facebook reste le plus gros réseau social au monde. Si vous n’êtes pas actif sur cette plateforme à essayer de créer du lien avec vos clients, vous ratez quelque chose (oui, on est durs, mais c’est pour votre bien ! ). Outre la croissance de votre audience, avoir une Page Facebook pour votre entreprise vous donne la possibilité de créer des boutiques et de diffuser des publicités sur les plateformes de Meta. Et le meilleur dans tout cela ? C’est complètement gratuit. https://www. youtube. com/watch? v=Q2qgaTlnZyc Qu'est-ce qu’une Page Facebook professionnelle ? Une Page Facebook professionnelle est un compte Facebook public qui peut être utilisé par une entreprise, une organisation ou une personnalité dans un but promotionnel. Les clients peuvent suivre (ou « aimer ») une Page Facebook professionnelle pour voir les publications, les photos et les vidéos de leurs marques, entreprises et créateurs de contenu préférés, mais aussi interagir avec eux. Vous devez avoir une Page Facebook pour votre entreprise si vous souhaitez diffuser des publicités Facebook, ouvrir une boutique Facebook et utiliser d’autres outils de vente ou de promotion. Comment créer une Page Facebook professionnelle en 11 étapes simples Étape 1 : Choisissez ou créez votre compte Facebook personnel Une... --- ### Wie man eine Facebook-Unternehmensseite erstellt und für Wachstum sorgt > Eine optimierte Facebook-Unternehmensseite macht es leichter, eure Marke online zu entdecken und damit zu interagieren. So geht das Setup. - Published: 2024-03-07 - Modified: 2025-03-24 - URL: https://blog.hootsuite.com/de/facebook-seite-ihres-unternehmens-optimieren/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_338912 - Network: Facebook Was haben Nike, Nivea und die Lufthansa gemeinsam? Es handelt sich bei allen um Marken mit einer Facebook-Unternehmensseite. Ich weiß nicht, wie ihr das seht, aber wir finden, dass euer tolles Unternehmen auch auf diese Liste gehört. Facebook hat ein Publikum von mehr als drei Milliarden aktiven monatlichen Nutzern. Damit ist es immer noch das größte soziale Netzwerk der Welt. Und wenn ihr dort nicht vertreten seid und versucht, mit euren Kunden in Kontakt zu treten, verpasst ihr etwas. (Das ist so! ) Neben der Chance, eure Zielgruppe auszubauen, bietet euch eine Facebook-Seite auch die Möglichkeit, Shops zu erstellen und auf den Meta-Plattformen zu werben. Und das Beste daran: Es kostet nichts. https://www. youtube. com/watch? v=Q2qgaTlnZyc Was ist eine Facebook-Unternehmensseite? Eine Facebook-Business- oder Unternehmensseite ist ein öffentliches Profil auf Facebook, mit dem Unternehmen, Organisationen und Personen des öffentlichen Lebens für sich werben können. Kunden können Facebook-Unternehmensseiten folgen (oder „Liken”), um Beiträge, Fotos und Videos von ihren Lieblingsmarken, Unternehmen und -Creators zu sehen und sich mit diesen zu verknüpfen. Ihr braucht eine Facebook-Business-Seite, um auf Facebook zu werben, einen Facebook-Shop zu eröffnen und andere Facebook-Commerce- und Promo-Tools zu nutzen. In 11 Schritten zur Facebook-Unternehmensseite Schritt 1: Wählt oder erstellt ein persönliches Facebook-Konto Facebook-Unternehmensseiten sind nicht dasselbe wie Facebook-Profile oder Nutzer. Sie sind Assets, die von einem persönlichen Konto, dem Seitenadministrator, verwaltet werden. Eine Seite kann mehr als einen Administrator haben; mehr dazu später. Ihr könnt entweder ein bestehendes, persönliches Facebook-Konto verwenden oder ein neues Konto mit eurer beruflichen E-Mail-Adresse erstellen, wenn... --- ### Cómo crear una página de empresa de Facebook (y hacerla crecer) en 2024 > Una página de empresa de Facebook optimizada facilita que la gente descubra tu marca e interactúe con ella. Descubre cómo crear una. - Published: 2024-03-06 - Modified: 2024-03-07 - URL: https://blog.hootsuite.com/es/facebook-para-empresas/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_338912 - Network: Facebook ¿Qué tienen en común Nike, Cheetos y los Rolling Stones? Todas son marcas con una página de empresa de Facebook. ¿No crees que tu empresa también debería estar en esa lista? Nosotros sí. Con sus más de tres mil millones de usuarios activos mensuales, Facebook sigue siendo la mayor red social del mundo. Y si no estás ahí intentando conectar con tus clientes, te estás perdiendo muchas oportunidades. Además de aumentar tu audiencia, tu página de Facebook te permite crear tiendas y publicar anuncios en las plataformas de Meta. Y lo mejor de todo es que es totalmente gratis. https://www. youtube. com/watch? v=Q2qgaTlnZyc ¿Qué es una página de empresa de Facebook? Una página de empresa de Facebook es un perfil público en Facebook destinado a la promoción de empresas, organizaciones, personajes públicos, etc. Los clientes pueden seguir (o dar "Me gusta") a las páginas de empresa de Facebook para ver publicaciones, fotos y videos de sus marcas, empresas y creadores favoritos, y también conectar con ellos. Necesitas una página de empresa de Facebook para publicar anuncios en esta plataforma, abrir una tienda en Facebook y utilizar otras herramientas de comercio y promoción de Meta. Cómo crear una página de empresa de Facebook en 11 pasos Paso 1: Elige o crea una cuenta personal de Facebook Las páginas de empresa de Facebook no son lo mismo que los perfiles o usuarios. Son activos gestionados por una cuenta personal que tiene el rol de administrador de la página. Una página puede tener... --- ### 42 Pinterest Stats That Matter to Marketers in 2024 > Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. - Published: 2024-03-06 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/pinterest-statistics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343479 - Network: Pinterest Pinterest brings out the bulletin board fanatic in all of us. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one pin apart from another is an essential part of creating a marketing strategy, both on and off the platform. We’ve dug through annual reports, letters to shareholders, blog posts, primary data and research from Pinterest and beyond to round up the most important recent statistics you need to know about Pinterest. Here are the numbers that matter in 2024. General Pinterest statistics Take a top-down look at Pinterest’s performance, and see how Pinterest stats measure up against other social media networks while you’re at it. 1. Pinterest is the 15th largest social network in the world In terms of global active users, Pinterest ranks as the 15th largest platform in the world as of January 2024. The platform ranks below social networks like Facebook, YouTube, TikTok, and Snapchat. Source: Statista 2. The platform has 498 million monthly active users In February 2024, Pinterest reported 498 million monthly active users–up by 16 million users from the previous quarter. 3. Pinterest’s monthly global user figures increased by 11% year over year Pinterest’s 2023 revenue report shows that the platform’s average MAUs in the U. S. and Canada grew to 97 million, an increase of 2% year over year (YoY) compared to 95 million in the same period of the previous year. Overall, global MAUs increased by 11%, with an 8% increase in European... --- ### Comment programmer des Threads [Instagram] ? > Vous en avez assez de publier au jour le jour ? Réjouissez-vous : vous pouvez désormais programmer des Threads via Hootsuite en 4 étapes. - Published: 2024-03-05 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/comment-programmer-des-threads-instagram/ - Categories: Stratégie - Tags: Calculatrice, Planification des réseaux sociaux - Tags: Français - : pll_wpml_3132198 - Network: Instagram Lors de son lancement en juillet 2023, Instagram Threads a connu un démarrage en trombe. L’application basée sur le texte et appartenant à Meta a ainsi attiré plus de 100 millions de personnes dans les heures qui ont suivi son lancement. Il n’est donc pas étonnant que les marques, les organisations et les particuliers aient rapidement cherché un moyen de programmer leurs Threads au lieu de continuer à les poster à la volée. Heureusement, vous pouvez désormais planifier vos Threads grâce à Hootsuite. En fait, en tant que Meta Business Partner, Hootsuite est l’une des premières applications de gestion des médias sociaux à offrir cette fonctionnalité. Qui plus est, celle-ci est très facile à utiliser. Lisez la suite pour savoir comment gagner du temps en planifiant vos Threads. Est-il possible de programmer des Threads à l’avance ? Depuis le 1er mars 2024, il est possible de planifier des Threads via Hootsuite. En tant que Meta Business Partner, Hootsuite est l’une des premières applications de gestion des médias sociaux à lancer une intégration de Threads. Si vous lisez cet article, il y a de fortes chances que vous ayez déjà quelques bonnes raisons de planifier des Threads à l’avance, mais nous tenions à vous rappeler les avantages de cette démarche. Programmer des Threads à l’avance vous permet de : Planifier votre contenu à l’avance Publier du contenu pour votre public international sans avoir à vous lever à 3 heures du matin Continuer de publier pendant que vous êtes en vacances ou... --- ### [Instagram] Threads-Posts vorausplanen in 2024: So geht’s! > Es nervt, Threads spontan zu posten? Threads-Posts vorausplanen geht jetzt in Hootsuite und ist in 4 einfachen Schritten erledigt! - Published: 2024-03-05 - Modified: 2024-03-05 - URL: https://blog.hootsuite.com/de/instagram-threads-posts-vorausplanen/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Planung - Tags: Deutsch - : pll_wpml_3132198 - Network: Instagram Als Instagram Threads im Juli 2023 live ging, ist beinahe das Internet gecrasht. Die textbasierte App von Meta verzeichnete binnen weniger Stunden nach dem Launch über 100 Millionen Nutzer. Seit 14. Dezember 2023 ist die mit Instagram verknüpfte Plattform auch in der EU verfügbar. Threads versteht sich zwar offiziell nicht als Alternative zu X (vormals Twitter), aber da neue Social-Media-Netzwerke in der Regel daran kranken, dass sie nicht schnell genug Masse aufbauen, ist der Meta-Kurznachrichtendienst durchaus eine X-Konkurrenz. Denn Threads hat einen gigantischen Heimvorteil: Die enge Verbindung mit Instagram. Sprich: Wer hier bereits einen Account unterhält, hat automatisch Zugriff auf Threads. Laut einer Statista-Umfrage von Ende 2023 bezeichneten sich 89 % der befragten Deutschen als neugierig auf die App, 42 % sehen darin eine Alternative zu Apps wie X. In Deutschland steht Instagram laut Acquisa mit 27,45 Millionen Nutzern Stand 2024 auf Platz 1 im Ranking der Social-Media-Plattformen. Das Potenzial für Threads kann man sich ausrechnen. Entsprechend gefragt sind professionelle Tools, um den Newcomer zu managen. Kein Wunder, dass Marken, Unternehmen und Einzelpersonen dringend nach einer Möglichkeit Ausschau hielten, um Threads vorauszuplanen, anstatt ihre Threads gestresst in Windeseile abzusetzen. Damit ist Schluss, denn Threads lassen sich jetzt in Hootsuite terminieren. Als Meta-Business-Partner gehört Hootsuite zu den ersten Social-Media-Management-Apps, die dieses Feature anbieten. Und es ist absolut benutzerfreundlich. Lest weiter und erfahrt, wie ihr durch Vorausplanung von Threads-Posts Zeit sparen könnt. Kann man Threads-Posts vorausplanen? Seit 1. März 2024 können Nutzer Threads-Beiträge in Hootsuite terminieren. Als Meta-Business-Partner ist Hootsuite eine der... --- ### 2024 Social Media Algorithms: A Guide for All Networks > Find out what social media algorithms are and how to navigate the ranking signals of each platform to get your content seen. - Published: 2024-03-04 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/social-media-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_3118195 The conversation about AI has exploded in the last year and a half or so. But the truth is that some form of AI has been guiding your online experience from the very first day you signed into Netscape Navigator (just me? ). Social media algorithms are all powered by AI in the form of machine learning that incorporates various ranking signals to prioritize and personalize content for every user. It’s never a good idea to try to game an algorithm in social media posts, but understanding the most important ranking signals can give you a strategic advantage over your competitors. What is a social media algorithm? A social media algorithm is a set of rules and signals that rank content on a social platform. It organizes content on social feeds based on how likely each individual social media user is to like it and interact with it. A social algorithm’s purpose is to create a good user experience by making individual user’s feeds interesting and engaging. Algorithms are the reason why no two users will see exactly the same social content, even if they follow all the same accounts. Why are social media algorithms important? As you can see from our algorithm definition, social media requires algorithms because they determine what you see out of the incredibly vast potential content pool. For brands, this means algorithms influence how likely your content is to be seen – both by your followers and by people who don’t yet follow you. And... --- ### How to Schedule Threads Posts [Instagram] in 2024 > Tired of posting Threads on-the-fly? You can schedule Threads posts via Hootsuite. It only takes 4 easy steps. - Published: 2024-03-01 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/how-to-schedule-threads-posts-instagram/ - Categories: Strategy - Tags: Content creation, Social media scheduling - Tags: English - : pll_wpml_3132198 - Network: Instagram Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. Read on to find out how to start saving time by scheduling Threads posts. Can you schedule Threads posts in advance? As of March 1, 2024, people can schedule Threads posts via Hootsuite. As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration. If you’re reading this article, chances are you’ve already got a reason (or three) to want to schedule Threads in advance, but just in case, here are some benefits to consider. Scheduling Threads in advance enables you to: Plan your content in advance Post for your international audience without having to wake up at 3 AM Continue posting while you are on vacation or short on team members Be able to take sick days without sacrificing your team’s productivity Have uninterrupted blocks of focus time in your workday Protect your mental health by having the ability to go offline Give yourself time to create high-quality media to... --- ### How to Write Social Media Guidelines for Your Team: 8 Examples > Learn the difference between a social media policy and social media guidelines, check out some real-life examples, and grab a free template. - Published: 2024-02-29 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/social-media-guidelines/ - Categories: Strategy - Tags: Employee advocacy, Social media strategy - Tags: English - : pll_wpml_342295 Social media guidelines are a must for all businesses and brands. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Since work takes up such a large portion of our waking hours, it’s not surprising that people post about their jobs on social media. But if they do so without guidance, they may put both themselves and their employers at risk. What are social media guidelines? Social media guidelines are instructions and recommendations for how people connected to a company should represent themselves – and the company – on social media. Think of social media guidelines as a brand-specific manual of social media best practices. They apply to everyone who has a professional relationship with your brand. Employees are usually the primary audience. But anyone else you’re working with can benefit from these best practices too. Share them with people like your corporate partners, marketing agencies, or influencers. Your social media guidelines should outline how to behave on social media in a way that’s positive and safe. Consider the needs of the company, employees, and customers alike. The guidelines can apply to both your employees’ personal and professional social media presence. Social media guidelines are different from your company’s social media policy. They’re also distinct from your social media style guide. However, it’s a good idea to keep all of these documents in one place for easy access and reference. Want to learn more? Take Hootsuite Academy’s free... --- ### Facebook Marketing: Der Komplett-Leitfaden > Potenzielle Kunden suchen auf Facebook nach Unternehmen wie dem euren. Ihr erreicht sie nur mit einer klugen Facebook-Marketingstrategie. - Published: 2024-02-29 - Modified: 2025-03-21 - URL: https://blog.hootsuite.com/de/facebook-marketing-leitfaden/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_67130 - Network: Facebook Hier kommt ein Status-Update für euch: Facebook Marketing bleibt auch 2025 unverzichtbar. Mit unglaublichen 2,93 Milliarden täglich aktiven Nutzern ist Facebook immer noch die dominierende Social-Media-Plattform der Welt (auch dank all der Minions-Memes, die euer Onkel gepostet hat). Für 54,9 % der Facebook-Nutzer dient die Plattform als primäre Anlaufstelle zur Suche nach Marken. Fakt ist: 66 % aller Facebook-Nutzer besuchen mindestens einmal pro Woche routinemäßig die Seiten lokaler Unternehmen. Wenn ihr ein Unternehmen aufbaut, wird es Zeit, den Schritt zu Facebook zu wagen. Wir nehmen euch an die Hand und führen euch durch den Prozess, damit ihr eure Facebook-Marketing-Journey von Anfang an richtig beginnt. Was ist Facebook Marketing? Facebook Marketing ist die strategische Bewerbung für ein Unternehmen oder eine Marke über die Facebook-Plattform. Facebook Marketing kann den Bekanntheitsgrad einer Marke steigern, euer Online-Publikum erweitern, potenzielle Kunden gewinnen und den Vertrieb von Produkten oder Dienstleistungen fördern. Facebook-Marketing-Taktiken für Unternehmen können Folgendes umfassen: Organische Text-, Foto- oder Video-Content Bezahlte oder „geboostete” Text-, Foto- oder Videoinhalte Facebook Stories und Reels Facebook Ads Facebook Gruppen Preisausschreiben und Give-aways Facebook-Messenger-Chatbots oder Auto-Responder Influencer-Marketing-Kampagnen Facebook Shops Facebook-Live-Videostreams Meta (Facebook) Business-Manager-Account einrichten Es gibt viele fortgeschrittene Techniken und kostenpflichtige Dienste, die ihr in eure Facebook-Geschäftsstrategie integrieren könnt. Aber bevor ihr das tun könnt, braucht ihr eine Facebook-Seite für eure Marke. Wenn ihr dann wirklich ein paar Gänge hochschalten wollt, könnt ihr euren Account verifizieren lassen und ein Meta-Werbekonto einrichten... aber gehen wir einen Schritt nach dem anderen. Eine Facebook-Seite für euer Unternehmen einrichten Stellt sicher, dass ihr... --- ### 39 herramientas de Instagram para marketing en 2024 > ¿Necesitas programar publicaciones, analizar estadísticas o editar videos? Aquí están las mejores herramientas de Instagram para marketing. - Published: 2024-02-28 - Modified: 2024-04-19 - URL: https://blog.hootsuite.com/es/herramientas-de-instagram-para-marketing/ - Categories: Estrategia - Tags: Herramientas de redes sociales - Tags: Español - : pll_wpml_2224124 - Network: Instagram Instagram es la red social favorita tanto de la Generación Z como de los Millenials –grupos que se encuentran en su mejor etapa adquisitiva. También es la segunda plataforma de redes sociales más popular entre la Generación Z para descubrir nuevas marcas. En otras palabras, Instagram es una herramienta fundamental para las marcas que desean ampliar su alcance y mejorar el ROI de sus redes sociales. Crear una estrategia de Instagram eficaz y eficiente no tiene por qué ser abrumador. Estas 39 herramientas de Instagram te ayudarán a optimizar la gestión de tu Instagram y mantener la cordura. Herramientas de programación de Instagram 1. Hootsuite Hootsuite es una de las mejores plataformas de gestión de redes sociales que existen, y tiene todas las herramientas de Instagram que un gestor de redes sociales necesita. Con Hootsuite puedes hacer publicaciones, carruseles, historias y Reels de Instagram sobre la marcha o bien programarlos para más tarde. Mediante su calendario de contenidos en el que puedes arrastrar y soltar elementos, esta versátil caja de herramientas está repleta de funciones que te ayudarán a sacar el máximo partido a tu presencia en Instagram. Entre sus funciones se incluyen un potente editor, recomendaciones de hashtags con IA y facilidades para promocionar publicaciones y etiquetar productos. Además, las recomendaciones sobre la mejor hora para publicar hacen de Hootsuite una de las mejores herramientas de marketing de Instagram disponibles. Basándose en tus datos históricos de publicación, las recomendaciones se aseguran de que programes tus publicaciones para las horas... --- ### 39 of the Best Free Stock Photo Websites > Top online resources and websites for locating free stock photos for your social media posts, website, or other marketing channels. - Published: 2024-02-28 - Modified: 2024-03-04 - URL: https://blog.hootsuite.com/20-free-stock-photo-sites-social-media-images/ - Categories: Strategy - Tags: Content creation, Social media tools - Tags: English - : pll_wpml_338348 You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human. ) Even if you’ve studied up on how to take good Instagram photos, sometimes it’s just best to leave imagery to the professionals. Which is where free stock photos come in. And, lucky for you, the internet is chock-a-block with gorgeous, royalty-free, copyright-free photos, just waiting for a chance to dazzle your followers. In fact, we’ve managed to round up 39 (thirty nine! ) of the best free stock photo websites to share with you. So if you’re looking for photos for commercial use that don’t cost a penny but will make your social feeds look like a million bucks, read on. (Looking for free stock video sites? We’ve got you covered there, too. ) How to know if a stock photo is free to use Before you go on a shopping spree (or... whatever it’s called when the thing you’re shopping for is totally free), it’s important to clearly understand how to know if a stock photo is free to use. If you accidentally share something that doesn’t give you commercial rights, you might be in violation... --- ### Vidéos sur les médias sociaux : 17 conseils par les experts de Hootsuite > Consultez nos 17 conseils en matière de vidéos sur les médias sociaux pour améliorer vos Reels et vos TikTok (et les autres vidéo). - Published: 2024-02-27 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/videos-sur-les-medias-sociaux-conseils/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_3131897 Les marketeurs œuvrant sur les médias sociaux peuvent me remercier. Pourquoi ? Parce qu’ils sont sur le point de voir la lumière, grâce à ces 17 précieux conseils en matière de vidéos sur les médias sociaux ! Cet article de blog a été conçu pour vous donner quelques idées lumineuses et vous indiquer les bonnes pratiques en matière de vidéo sur les réseaux sociaux pour améliorer votre feed. Vous me remercierez plus tard ! 17 conseils en matière de vidéos sur les médias sociaux Ces 17 conseils en matière de marketing vidéo sur les médias sociaux sont autant de petites choses que vous pouvez mettre en œuvre dès aujourd’hui. Psitt : pour tout savoir sur le sujet, n’hésitez pas à suivre le cours sur les bonnes pratiques en matière de vidéos sur les médias sociaux de Hootsuite. 1. Commencez par élaborer une stratégie Lorsque vous créez du contenu vidéo (ou tout autre type de contenu) pour les médias sociaux, vous devez commencer par élaborer une stratégie. Pour ce faire, définissez vos objectifs, votre public cible et votre message principal avant de créer votre contenu vidéo. Cela vous permettra d’orienter votre processus de création de contenu. Créer du contenu vidéo sans stratégie, c’est un peu comme faire une balade en forêt sans prendre de carte ou de GPS. Vous finirez bien par arriver quelque part, mais ce ne sera probablement pas là où vous vouliez aller. 2. Adoptez des pratiques de référencement (SEO) ayant fait leur preuve Les plateformes de médias sociaux comme... --- ### Videos para redes sociales: 17 consejos (no tan secretos) de los expertos de Hootsuite > ¿Listo para brillar en TikTok (y Reels y cualquier otra plataforma social de video)? Necesitas estos consejos de videos para redes sociales. - Published: 2024-02-26 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/consejos-de-videos-para-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_3131897 ¿Por qué el especialista en marketing de redes sociales trajo una linterna al trabajo? ¡Porque está a punto de iluminarte con 17 consejos de videos para redes sociales! (Y no, no es porque olvidó su aro de luz en casa). Este blog comparte algunas ideas brillantes y mejores prácticas de videos de redes sociales que puedes usar para hacer que tu feed brille. Iluminaremos el mundo del contenido de video de redes sociales en un destello. Los 17 mejores consejos de videos de redes sociales Estos 17 consejos y trucos de producción de video marketing en redes sociales son pequeñas victorias que puedes implementar hoy. Psst: Si realmente quieres profundizar en las estrategias de video de redes sociales, toma el curso de Mejores prácticas para videos de redes sociales de Hootsuite. 1. Empieza con una estrategia Al crear contenido de video (o realmente cualquier contenido) para las redes sociales, debes comenzar con una estrategia. Define tus objetivos, público objetivo y mensaje clave antes de crear cualquier tipo de contenido de video. Tu estrategia debe guiar tu proceso de creación de contenido. Crear contenido de video sin una estrategia es como adentrarte en el bosque sin un mapa. Terminarás en algún lugar, pero probablemente no sea el lugar al que quieres ir. 2. Usa tácticas de SEO en tu canal de videos Las plataformas de redes sociales como TikTok y YouTube usan algoritmos para determinar qué contenido se muestra en la parte superior del feed. Estos algoritmos imitan a otros motores... --- ### Comment configurer et optimiser Google My Business en 5 minutes [2024] > Maximisez votre profil gratuit sur Google Business Profile (ex Google My Business) pour gagner en visibilité, en trafic et en clientèle. - Published: 2024-02-22 - Modified: 2024-02-22 - URL: https://blog.hootsuite.com/fr/google-my-business/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2225251 - Network: Google Et si je vous disais que dans seulement 5 minutes, vous serez incollable sur un outil marketing de Google particulièrement puissant ? Cet outil, c’est Google My Business. Il est gratuit, facile à configurer et peut générer un trafic important vers votre site web depuis Google ou Google Maps. Dans cet article, nous allons voir les différents moyens à votre disposition pour configurer votre profil Google Business Profile (comme il s’appelle désormais) en moins de 30 secondes (oui, j’ai chronométré ! ) et l’optimiser complètement en 4 minutes et 30 secondes. Vous découvrirez également comment tenir votre profil à jour et l’intégrer à votre stratégie marketing.   Prêt ? C’est parti ! Qu’est-ce que Google My Business (désormais Google Business Profile) ? Google Business Profile est un outil de marketing gratuit fourni par Google. Il permet aux propriétaires d’entreprises d’améliorer leur présence sur Google et Google Maps. Lorsque vous créez une fiche d’établissement Google Business Profile, Google affiche les photos et autres informations relatives à votre entreprise (emplacement, services et produits), de sorte que vous bénéficiez d’une plus grande visibilité auprès des internautes. La plupart des entreprises peuvent bénéficier de Google Business Profile, même celles n’ayant pas d’adresse physique (comme les sites de ventes E-commerce). Les 3 principaux avantages de Google Business Profile Gagnez en visibilité sur Google et Google Maps Lorsqu’un internaute effectue une recherche Google géolocalisée (par exemple, « magasin de vélos Marseille »), Google utilise les informations de Google Business Profile (emplacement, numéro de téléphone, description, etc. ) pour déterminer les entreprises qui correspondent le mieux à... --- ### Marketing en Facebook: la guía MÁS completa para 2024 > Los clientes potenciales buscan negocios como el tuyo en Facebook. Una estrategia eficaz de marketing en Facebook es la mejor forma de conectar con ellos. - Published: 2024-02-21 - Modified: 2024-02-21 - URL: https://blog.hootsuite.com/es/marketing-de-facebook-para-negocios/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_67130 - Network: Facebook Noticia de actualidad: en 2024, el marketing en Facebook seguirá siendo necesario. Es un hecho. Con la impactante cantidad de 2. 93 mil millones de usuarios activos diarios, Facebook sigue en lo alto de la cima (sostenido por todos esos memes de Minions que publica tu tío) y defiende su puesto como la red social más dominante del mundo. Para 54. 9% de los usuarios de Facebook, la plataforma constituye su recurso principal para la investigación de marcas. En efecto, 66% de todos los usuarios de Facebook exploran las Páginas de los negocios locales al menos una vez a la semana. Así que si tienes una empresa, es momento de entrarle de lleno a Facebook. Y aquí estamos nosotros para acompañarte y ayudarte a establecer una estrategia de marketing en Facebook ganadora. ¿Qué es el marketing en Facebook? El marketing en Facebook es la promoción estratégica de una empresa o marca en la plataforma. El marketing en Facebook puede contribuir al reconocimiento de tu marca, expandir tu audiencia en línea, atraer la atención de clientes potenciales e impulsar las ventas de tus productos o servicios. Las tácticas de marketing en Facebook pueden incluir: Textos orgánicos, fotos o videos Contenidos pagados o promocionados (en texto, foto o video) Historias y Reels de Facebook Anuncios de Facebook Grupos de Facebook Concursos y giveaways Chatbots o respuestas automáticas en Facebook Messenger Campañas de marketing de influencia Ventas en Facebook Vídeos en vivo en Facebook Cómo configurar Facebook para empresas Existe una gran variedad... --- ### Google My Business in 5 Minuten einrichten und optimieren [2024] > Reizt euer kostenloses Google Business Profil (früher Google My Business) aus, um mehr Sichtbarkeit, Traffic und Kunden zu erhalten. - Published: 2024-02-20 - Modified: 2024-02-20 - URL: https://blog.hootsuite.com/de/google-my-business/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2225251 - Network: Google Wisst ihr, dass ihr nur 5 Minuten braucht, um auf die leistungsstarken Google-Marketing-Tools zuzugreifen? Ich spreche von Google My Business. Es ist kostenlos, einfach einzurichten und kann über die Google-Suche und Google Maps viel Traffic auf eure Website oder zu eurem Store lenken. Wir richten euer Google Business Profil (wie es jetzt heißt) gemeinsam in weniger als 30 Sekunden ein (ja, ich habe die Zeit gemessen) und optimieren es in 4 Minuten und 30 Sekunden komplett. Außerdem erfahrt ihr, wie ihr euer Profil auf dem neuesten Stand haltet und es in eure Marketingstrategie einbindet.   Los geht’s! Was ist Google My Business (jetzt Google Business)? Bei einem Google Business Profil, in Deutschland Unternehmensprofil, handelt es sich um ein kostenloses Marketing-Tool von Google. Unternehmen können damit festlegen, wie sie in Online-Tools wie Google Search und Google Maps erscheinen. Wenn ihr ein Google-Unternehmensprofil einrichtet, werden die Fotos und andere Details zu eurer Firma — einschließlich Standort, Dienstleistungen und Produkte — in Google verwendet, wodurch eure Sichtbarkeit für potenzielle Kunden in der Online-Suche erhöht wird. Die meisten Unternehmen können ein Google Business Profil einrichten. Dies gilt auch für Firmen ohne physische Adresse, zum Beispiel solche, die Produkte über eine Website vertreiben. Die 3 wichtigsten Vorteile eines Google Business Profils Ihr werdet über die Google Suche und Maps entdeckt Bei der Zusammenstellung der Suchergebnisse für eine ortsbezogene Suchanfrage (z. B. „Fahrradladen München”) verwendet Google die Informationen aus dem Google-Unternehmensprofil (Standort, Telefonnummern, Beschreibungen etc. ), um zu entscheiden, welche Unternehmen am besten zur Suchabsicht des... --- ### Comment créer une stratégie de croissance sur les médias sociaux qui fonctionne en 2024 > Lisez ce guide pour découvrir 10 stratégies efficaces de croissance sur les médias sociaux à mettre en place en 2024. - Published: 2024-02-20 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/strategie-de-croissance-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_3131010 Pensez-vous que votre entreprise n'a pas besoin d'une stratégie de croissance sur les médias sociaux ? Réfléchissez-y à nouveau ! Les médias sociaux ont atteint un nouveau sommet en 2023, regroupant désormais 4,88 milliards de profils d’utilisateurs actifs, soit 60,6 % de la population mondiale. Quelles approches les marques devraient-elles adopter pour se développer sur les réseaux sociaux et atteindre ce public de plus en plus nombreux ? C’est ce que nous allons voir dans cet article, qui réunit 10 conseils stratégiques (et 3 outils) pour booster votre croissance sur les médias sociaux en 2024. Qu’est-ce que la croissance sur les médias sociaux ? La croissance sur les médias sociaux est un terme générique qui englobe de nombreuses façons de se développer sur le social. La définition exacte de la croissance sur les réseaux sociaux dépend des principaux objectifs et indicateurs de votre organisation. Voici quelques-uns des différents types de croissance sur les médias sociaux qu’une entreprise pourrait être amenée à mesurer : Croissance du nombre de followers sur les médias sociaux : le nombre de followers acquis au cours d’une période donnée. Taux d’engagement : le nombre de personnes ayant interagi avec votre contenu par rapport au nombre de personnes l’ayant vu. Trafic web issu des réseaux sociaux : le nombre de visites de votre site web provenant de vos publications ou profils sociaux. Taux de conversion des comptes sociaux : le nombre de personnes qui arrivent sur votre site web à partir d’un lien publié sur les médias sociaux et le suivent pour effectuer un achat, s’inscrire... --- ### Cómo usar Google Mi Negocio para conseguir más clientes > Saca el máximo partido a tu Perfil de Empresa de Google gratuito (Google My Business) para conseguir más visibilidad, tráfico y clientes. - Published: 2024-02-19 - Modified: 2024-02-20 - URL: https://blog.hootsuite.com/es/google-mi-negocio/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2225251 - Network: Google ¿Y si te dijera que sólo hay 5 minutos entre tú y las potentes herramientas de marketing de Google? Me refiero a Google My Business. Es gratis, fácil de configurar y puede dirigir mucho tráfico a tu sitio web o tienda desde la búsqueda en Google y Google Maps. Vamos a configurar juntos tu Perfil de Empresa de Google (como se llama ahora) en menos de 30 segundos (sí, lo he cronometrado) y a optimizarlo por completo en 4 minutos y 30 segundos. También descubrirás cómo mantener actualizado tu perfil y dónde encajarlo en tu estrategia de marketing.   ¡Vamos! ¿Qué es Google My Business (ahora Perfil de Empresa de Google)? El Perfil de Empresa de Google es una herramienta de marketing gratuita proporcionada por Google. Permite a los propietarios de empresas gestionar cómo aparecen en las búsquedas de Google y Google Maps. Cuando creas un perfil de empresa de Google, las fotos y otros detalles de tu empresa -incluida la ubicación, los servicios y los productos- se utilizan en Google, lo que aumenta tu visibilidad ante posibles clientes en las búsquedas online. La mayoría de las empresas pueden optar al Perfil de Empresa de Google. Esto incluye a las que no tienen una dirección física, por ejemplo, las empresas que venden productos a través de un sitio web. Las 3 ventajas más importantes del Perfil de Empresa de Google Que te descubran en la búsqueda de Google y en Mapas Al recopilar los resultados de una búsqueda basada en... --- ### Alles über Instagram Analytics (Definitionen, Tipps und Tools für 2024) > Erfahrt hier, wie ihr Instagram Analytics nutzt, um eure Performance zu ermitteln und Verbesserungsmöglichkeiten zu entdecken. - Published: 2024-02-15 - Modified: 2024-02-15 - URL: https://blog.hootsuite.com/de/besten-instagram-analytics-tools/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2227751 - Network: Instagram Instagram Analytics sind die Grundlage jeder starken Instagram-Marketingstrategie. Alle guten Marketing-Entscheidungen beruhen auf guten Daten — und es gibt eine ganze Menge Daten, die euch verraten, was auf Instagram funktioniert und was nicht. Zudem können sie euch Ideen für neue Strategien liefern, die ihr vielleicht ausprobieren wollt. Instagram hat 1,39 Milliarden Nutzer, die im Durchschnitt 11,7 Stunden im Monat mit der App verbringen. Fast zwei Drittel (62,3 %) von ihnen verwenden die App dazu, Marken und Produkten zu folgen oder über sie zu recherchieren. In dieser Zeit konkurrieren jedoch sehr viele Inhalte um ihre Aufmerksamkeit. Wo findet ihr also die Instagram-Analytics-Daten, die ihr zur Verfeinerung eurer Strategie braucht? Und was bedeuten sie? Das alles erläutern wir in diesem Post. Was ist Instagram Analytics? Instagram Analytics sind die Tools, mit denen ihr die wichtigsten Kennzahlen und Daten zu eurer Instagram-Performance anzeigen könnt. Diese Daten können von den Grundlagen (z. B. wie viele Menschen einen einzelnen Post gesehen oder ihm ein Like gegeben haben) bis zum ganz Speziellen (z. B. um welche Zeit die Follower eures Accounts am ehesten online sind) reichen. In diesem Video erfahrt ihr, wie ihr auf eure Instagram Insights zugreift und was sie bedeuten: https://www. youtube. com/watch? v=bRug-2uCEak Die Verfolgung der Daten, auf die ihr mithilfe von Instagram Analytics zugreifen könnt, ist die einzige Methode, eine effektive Instagram-Strategie zu entwickeln. Wenn ihr diese Daten außer Acht lasst, könnt ihr nur raten, ob etwas funktioniert oder nicht. Mit viel Glück verhilft euch auch eure Intuition zum Erfolg — doch... --- ### Todo sobre las estadísticas de Instagram: definiciones, consejos y herramientas para 2024 > Descubre cómo usar las estadísticas de Instagram para monitorear tu rendimiento e identificar oportunidades de mejora. - Published: 2024-02-14 - Modified: 2024-02-14 - URL: https://blog.hootsuite.com/es/herramientas-de-analitica-de-instagram-para-empresas/ - Categories: Estrategia - Tags: Análisis de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_2227751 - Network: Instagram Las estadísticas de Instagram son la base de cualquier estrategia sólida de Instagram. Todas las buenas decisiones de marketing surgen de buenos datos, y hay muchos datos disponibles para decirte qué funciona en Instagram (y qué no) e inspirar algunas ideas para nuevas estrategias que tal vez quieras probar. Instagram tiene mil 390 millones de usuarios que pasan en promedio 11. 7 horas usando la aplicación al mes. Casi dos tercios (62. 3%) de ellos usan la aplicación para seguir o investigar marcas y productos. Pero hay una gran cantidad de contenido compitiendo por su atención durante ese tiempo. Entonces, ¿dónde encuentras los datos estadísticos de Instagram que necesitas para perfeccionar tu estrategia? ¿Y qué significa todo esto? Lo desglosamos todo en esta publicación. ¿Qué son las estadísticas de Instagram? Las estadísticas de Instagram son herramientas que te permiten monitorear las métricas clave relacionadas con tu rendimiento en Instagram. Estos datos pueden variar desde los más básicos (como cuántas personas vieron o les gustó una publicación individual) hasta los muy específicos (como a qué hora es más probable que los seguidores de tu cuenta estén en línea). Mira este video para descubrir cómo acceder a tus estadísticas de Instagram y qué significan: https://www. youtube. com/watch? v=bRug-2uCEak El monitoreo de tus estadísticas de Instagram es la única forma de crear una estrategia de Instagram eficaz. Si no haces un seguimiento de los datos, simplemente estás adivinando qué funciona. Es posible que tengas suerte y tengas cierto éxito basándote únicamente en tu... --- ### Videos de Instagram: especificaciones, consejos y ejemplos para 2024 > Los videos de Instagram (historias, reels y en vivo) son absolutamente imprescindibles en la estrategia de redes sociales de tu marca. - Published: 2024-02-12 - Modified: 2024-02-13 - URL: https://blog.hootsuite.com/es/videos-de-instagram-especificaciones/ - Categories: Estrategia - Tags: Creación de contenido, Video social - Tags: Español - : pll_wpml_2225041 - Network: Instagram Seguramente habrás notado que, estos días, tu feed de Instagram tiene pocas publicaciones de las que originalmente popularizaron la plataforma: fotos. Los videos de Instagram son lo de ahora, desde historias y reels hasta videos en vivo. En esta publicación, explicaremos todas las diferentes opciones para publicar videos en Instagram, y también cómo asegurarnos de conseguir la mayor cantidad de ojos para los videos que te esfuerzas tanto en crear. Tipos de videos de Instagram Videos del feed de Instagram En los viejos tiempos (es decir, hasta 2022), los videos del feed de Instagram eran todos horizontales o cuadrados. Todos los videos que publicaste antes de 2022 aún se encuentran en su formato original, pero notarás que ahora se encuentran en la pestaña Reels. Esto se debe a que, a partir de 2022, todas las publicaciones de video nuevas se comparten como reels. La excepción es cuando los videos se incluyen en los carruseles de Instagram. Un carrusel de Instagram puede contener hasta 10 fotos y videos, y aparecen en el feed de Instagram. Todas las fotos y videos dentro de un carrusel usan la misma orientación, por lo que si tus fotos son horizontales o cuadradas, tus videos también lo serán. https://www. instagram. com/p/C251-qtOTp7/? igsh=OTg2NXhmMTJsYzU2 Además, el video del feed de Instagram se ha unido a su primo IGTV como cosa del pasado. Sin embargo, es probable que tu feed de Instagram contenga bastantes reels. Con respecto a esto... Reels Los reels se introdujeron por primera vez como la... --- ### How to use Facebook audience insights for cost-effective ads > Digging into Facebook audience insights can help you better target your Facebook ads and get better results from your ad spend. - Published: 2024-02-12 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/facebook-audience-insights/ - Categories: Strategy - Tags: Social media advertising, Social media analytics - Tags: English - : pll_wpml_355140 - Network: Facebook Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer. Enter Facebook audience insights. Using these research tools, you can laser-target your audience to maximize the ROI of your Facebook ad campaigns. What is Facebook Audience Insights? Facebook Audience Insights was an analytics tool built into Facebook. The standalone tool was discontinued in 2021. Facebook audience insights (notice the lowercase 'a' and 'i' here) is a term used to refer to analytics data about advertising audiences that can be reached on Meta platforms. Confused? Don’t panic. We’ll walk you through everything you need to know about where to find audience insights on Facebook to make the most of your Facebook ads budget. Did Facebook remove Audience Insights? As we said above, the answer, technically, is yes. They did indeed remove the specific Facebook Audience Insights tool. But they didn’t remove the data that was available through that tool. Instead, they folded that information into Meta Business Suite Insights and Meta Ads Manager, tools that provide data for both Facebook and Instagram. You can still use the same strategies to build ROI-maximizing audiences. You just have to adapt a little to the new tools. We’ll walk you through the details below. Why are audience insights... --- ### 24 outils marketing basés sur l’IA pour réussir votre année 2024 > Ces 24 outils marketing basés sur l’IA vous permettent de simplifier votre gestion des médias sociaux et votre marketing en général ! - Published: 2024-02-08 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/fr/outils-marketing-bases-sur-ia/ - Categories: Stratégie - Tags: AI, Outils de médias sociaux - Tags: Français - : pll_wpml_3131138 Vous nous excuserez d’utiliser un terme technique, mais l’évolution de l’IA au cours de l’année écoulée s’est révélée particulièrement dingo ! Et si certaines personnes craignent que les robots ne leur fassent perdre leur emploi, nous sommes convaincus qu’ils nous permettent au contraire de mieux faire notre travail - en particulier dans le cas des outils marketing basés sur l’IA. Que vous travailliez au sein d’une petite équipe ou en solo, les outils marketing basés sur l’IA peuvent changer la donne et vous permettre d’augmenter votre portée et vos capacités d’analyse. En utilisant le bon logiciel, les entreprises disposant de peu de ressources peuvent ainsi rivaliser avec des organisations bien plus importantes. Les logiciels de marketing basés sur l’IA peuvent vous aider à rédiger du contenu, à générer des légendes efficaces en termes de référencement, à transformer un article de blog en vidéo, à mettre en place une stratégie publicitaire, et bien d’autres choses encore. Sérieusement, imaginez ce que votre équipe marketing pourrait accomplir grâce à ce petit coup de pouce (digital). Envie de renforcer votre marketing des médias sociaux en vous appuyant sur l’intelligence artificielle ? Poursuivez votre lecture pour découvrir notre liste des meilleurs outils marketing basés sur l’IA pour l’année 2024. Les 25 meilleurs outils marketing basés sur l’IA pour 2024 Petite mise en garde avant de plonger dans notre liste des meilleurs outils marketing basés sur l’IA pour 2024 : le « meilleur » logiciel pour une entreprise dépend à 100 % de ses objectifs sur les médias sociaux. Par conséquent, avant... --- ### 24 herramientas de IA para marketing que te ayudarán a triunfar en 2024 > ¿Buscas ayuda robótica? Estas 25 herramientas de IA para marketing pueden agilizar la gestión de redes sociales (¡y el marketing en general!) - Published: 2024-02-07 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/es/herramientas-de-ia-para-marketing/ - Categories: Estrategia - Tags: AI, Herramientas de redes sociales - Tags: Español - : pll_wpml_3131138 Sin duda, la explosión de IA que vimos en el último año es alucinante. Y aunque a algunas personas les preocupa que los robots estén aquí para quitarnos el trabajo, nosotros estamos convencidos de que están aquí para ayudarnos a hacer mejor nuestro trabajo, especialmente en lo que se refiere a las herramientas de IA para marketing. Si tienes un equipo pequeño o eres un empresario individual que quiere ampliar su alcance y capacidad de análisis, las herramientas de IA para marketing pueden cambiar las reglas del juego. Con el software adecuado, las empresas pequeñas pueden competir con las grandes. El software de IA para marketing puede ayudar a redactar contenidos, generar pies de foto aptos para SEO, transformar una publicación del blog en un video, sugerir una estrategia publicitaria y mucho más. En serio, imagina lo que tu equipo de marketing podría conseguir con una pequeña ayuda (digital). ¿Estás preparado para subir el nivel de tu marketing en redes sociales apoyándote en la inteligencia artificial? Sigue leyendo nuestra lista maestra de las mejores herramientas para marketing basadas en IA. Las 25 mejores herramientas de IA para marketing para 2024 Una breve advertencia antes de sumergirnos en nuestra lista de las mejores herramientas de IA para marketing: el "mejor" software para ti va a depender totalmente de tus objetivos en las redes sociales. Así que, antes de lanzarte al mundo de la automatización y adoptar todas las herramientas disponibles, tómate un minuto para pensar qué partes de tu proceso actual... --- ### Guide des vidéos Instagram : caractéristiques techniques, conseils et exemples > Les vidéos Instagram (stories, reels et directs) sont incontournables pour la stratégie de votre marque sur les réseaux sociaux. - Published: 2024-02-06 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/videos-instagram-caracteristiques-conseils-exemples/ - Categories: Stratégie - Tags: Calculatrice, Vidéo sociale - Tags: Français - : pll_wpml_2225041 - Network: Instagram Vous avez forcément remarqué que, ces derniers temps, votre fil Instagram compte peu de photos, alors même que c'est ce type de publication qui a popularisé la plateforme à ses débuts. Aujourd’hui, ce sont les vidéos Instagram qui ont le vent en poupe, des stories aux reels en passant par les directs. Dans cet article, nous vous présenterons les différentes options pour publier des vidéos sur Instagram. Nous vous donnerons également des conseils pour obtenir un maximum de vues et rentabiliser votre dur labeur. Types de vidéos Instagram Publications classiques de vidéos (sur le profil) À l’époque (c'est-à-dire avant 2022), les vidéos publiées sur un profil Instagram étaient soit horizontales, soit carrées. Toutes les vidéos publiées avant 2022 gardent leur format original, mais vous avez peut-être remarqué qu’elles se trouvent désormais dans votre onglet Reels. Pourquoi ? Parce que depuis 2022, toutes les nouvelles vidéos sont partagées en tant que reels. Une seule exception existe : les vidéos intégrées dans un carrousel. Un carrousel est publié sur votre profil Instagram et peut inclure jusqu’à 10 photos ou vidéos avec la même orientation. En gros, si vos photos sont horizontales ou carrées, vos vidéos le seront également. https://www. instagram. com/p/Cxn5n2qLZ4R/ Pour le reste, les publications classiques de vidéos sur le profil font désormais partie du passé, à l’instar de leur cousin IGTV. Toutefois, votre profil Instagram compte probablement quelques reels. À ce sujet... Reels Lors de leur apparition, les reels ont été présentés comme la réponse d’Instagram à TikTok et pouvaient... --- ### Instagram Video: Spezifikationen, Tipps und Beispiele für 2024 > Instagram Video (also Stories, Reels und Live) ist ein absolutes Muss in jeder Social-Media-Markenstrategie. - Published: 2024-02-06 - Modified: 2024-02-06 - URL: https://blog.hootsuite.com/de/instagram-video-spezifikationen-tipps-beispiele/ - Categories: Strategie - Tags: Inhaltserstellung, Soziales Video - Tags: Deutsch - : pll_wpml_2225041 - Network: Instagram Es ist euch sicher aufgefallen, dass euer Instagram-Feed heutzutage nur noch wenige Beiträge enthält, die die Plattform ursprünglich populär gemacht haben: Fotos. Heute dreht sich alles um Instagram-Videos, von Stories über Reels bis Instagram Live. In diesem Beitrag erklären wir euch die verschiedenen Möglichkeiten, Videos auf Instagram zu posten, und ihr erfahrt, wie ihr sicherstellen könnt, dass eure mit viel Mühe erstellten Videos wirklich auffallen. Arten von Instagram Video Instagram-Feed-Video Früher (d. h. bis 2022) waren die Videos im Instagram-Feed alle horizontal oder quadratisch. Alle Videos, die ihr vor 2022 gepostet habt, bleiben in ihrem ursprünglichen Format erhalten — aber ihr werdet feststellen, dass sie jetzt unter dem Tab „Reels” zu finden sind. Der Grund? Seit 2022 werden alle neuen Videobeiträge als Reels geteilt. Eine Ausnahme bilden Videos in Instagram-Karussellen. Ein Instagram-Karussell kann bis zu 10 Fotos und Videos enthalten, die im Instagram-Feed angezeigt werden. Alle Fotos und Videos in einem Karussell haben die gleiche Ausrichtung, d. h. wenn eure Fotos horizontal oder quadratisch sind, sind es auch eure Videos. https://www. instagram. com/p/Cxn5n2qLZ4R/ Abgesehen davon gehören Instagram-Feed-Videos zusammen mit ihrem Cousin IGTV der Vergangenheit an. Dennoch enthält euer Instagram-Feed wahrscheinlich eine ganze Reihe von Reels. In diesem Sinne... Reels Reels wurden zunächst als Antwort von Instagram auf TikTok eingeführt und waren ursprünglich auf 15 Sekunden begrenzt. Als die Plattform die traditionellen Feed-Videos und IGTV auslaufen ließ, wurden Reels zunächst auf 60 und dann auf 90 Sekunden verlängert. Das ist die derzeitige Maximallänge für nativ in Instagram erstellte Reels. (Instagram-Reels-Videos, die... --- ### Instagram Analytics: 2024 Guide to Smarter Results Tracking > Find out how to use Instagram analytics to track your performance, uncover valuable insights, and improve your Instagram strategy. - Published: 2024-02-05 - Modified: 2024-12-23 - URL: https://blog.hootsuite.com/instagram-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_3131488 - Network: Instagram Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn't) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics? Instagram analytics are the metrics used to understand how content performs on Instagram. They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online). Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. These, however, are just the tip of the iceberg — we go into a lot more detail later on in this post. Why are Instagram analytics so important? Social media managers often dread the part of their job that has to do with tracking data and building reports. We get it, it's not as fun as creating content and interacting with followers. But try to think about Instagram analytics as a fascinating puzzle. Solving it can help you improve your overall results over time and prove the value of your work to your boss and... --- ### Instagram Stories terminieren in 2024 [4 einfache Schritte] > Habt ihr euch als vielbeschäftigte Social-Media-Profis schon mal gefragt, ob ihr Instagram Stories terminieren könnt? Die Antwort lautet JA! - Published: 2024-02-01 - Modified: 2024-02-02 - URL: https://blog.hootsuite.com/de/instagram-stories-terminieren/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Planung - Tags: Deutsch - : pll_wpml_2223212 - Network: Instagram Wenn ihr Stories bereits in eurem Instagram-Marketingmix einsetzt, habt ihr euch vielleicht schon einmal gefragt, ob ihr Instagram Stories terminieren könnt. Wir haben eine gute Nachricht für euch: Die Antwort lautet ja! Mit dem Instagram-Story-Terminplaner in Hootsuite oder der Meta Business Suite (vormals Facebook Business Suite) könnt ihr eure Stories jetzt erstellen, bearbeiten und im voraus terminieren. In diesem Beitrag zeigen wir euch die Vorteile, die sich aus vorausgeplanten statt spontan veröffentlichten Instagram Stories ergeben: jede Menge Zeit sparen Stories leichter anpassen mit Bearbeitungs-Tools und Templates Tipp- und Autokorrekturfehler vermeiden Wir führen euch in diesem Video zudem durch den gesamten Prozess der Terminierung von Instagram Stories von bis zu 60 Sekunden Länge: https://youtu. be/NUWdU1zPTAY? si=wJeRGRIkq5mdG2D5 Gibt es eine App zur Planung von Instagram Stories? Ihr könnt Stories nicht direkt in Instagram terminieren. Aber ihr könnt die Hootsuite-Mobile-App oder das Desktop-Dashboard verwenden, um Instagram Stories zu planen. Seit Mai 2021 ist es außerdem möglich, Instagram Stories über die Meta Business Suite vorauszuplanen und zu veröffentlichen. So terminiert ihr Instagram Stories mit Hootsuite Geht auf euer Hootsuite-Dashboard und wählt Erstellen → Post aus dem Menü auf der linken Seite. Folgt anschließend diesen vier einfachen Schritten, um eine Instagram Story zu terminieren: Wählt im Composer-Fenster den Account aus, in dem ihr eure Story posten wollt. Wechselt im Bereich Inhalt auf den Story-Editor. Klickt auf das Hochladen-Symbol, um euer Bild oder Video hinzuzufügen. Videos müssen zwischen einer Sekunde und sechzig Minuten lang, Bilder weniger als 30 MB groß sein. Beide haben ein empfohlenes Seitenverhältnis... --- ### Comment programmer des stories Instagram [en 4 étapes faciles] > Vous êtes très actif sur les réseaux sociaux et vous vous demandez s’il est possible de programmer des stories Instagram ? La réponse est OUI ! - Published: 2024-02-01 - Modified: 2025-03-10 - URL: https://blog.hootsuite.com/fr/programmer-stories-instagram/ - Categories: Stratégie - Tags: Calculatrice, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2223212 - Network: Instagram Si vous utilisez les stories dans votre stratégie marketing sur Instagram, cette question vous a probablement déjà traversé l’esprit : est-il possible de programmer des stories Instagram ? Nous avons une bonne nouvelle pour vous : OUI ! Vous pouvez désormais créer, modifier et programmer vos stories à l’avance grâce à l’outil de programmation de stories Instagram de Hootsuite ou en utilisant Meta (anciennement Facebook) Business Suite. Dans cet article, nous vous présenterons les avantages de programmer des stories Instagram plutôt que de les publier au fur et à mesure. En voici quelques-uns : gagner énormément de temps personnaliser plus facilement les stories grâce aux outils de modification et aux modèles éviter les coquilles et les erreurs dues au correcteur automatique La vidéo ci-dessous vous explique également la marche à suivre pour programmer des stories Instagram durant jusqu’à 60 secondes. https://youtu. be/NUWdU1zPTAY? si=wJeRGRIkq5mdG2D5 Existe-t-il une application pour programmer des stories Instagram ? Il n’est pas possible de programmer des stories en avance directement dans l’application Instagram. Néanmoins, vous pouvez programmer des stories Instagram grâce à Hootsuite, en utilisant soit l’application mobile, soit le tableau de bord sur ordinateur. Depuis mai 2021, il est également possible de programmer et de publier des stories Instagram en passant par Facebook Business Suite (devenu Meta Business Suite depuis). Cliquez sur l’icône multimédia pour ajouter une image ou une vidéo. Les vidéos doivent durer entre 1 seconde et 60 minutes et les images ne doivent pas dépasser 30 Mo. Le ratio 9:16 est recommandé pour... --- ### Pinterest Analytics 101: Tips and Tools to Track Your Success > Whether you’re starting from scratch or a Pinning pro, learn which Pinterest analytics metrics to track to improve your strategy. - Published: 2024-02-01 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/pinterest-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_341473 - Network: Pinterest Pinterest is a powerful channel for content distribution. To get the most out of your Pinterest marketing strategy, you need to track your success using Pinterest analytics. Pinterest metrics like Pin clicks, impressions, and saves pinpoint how your Pins are performing. When you know how to read your data to its full potential, those analytics keep your Pinterest business strategy sharp. Whether you’re a Pinterest beginner or a Pinning pro, our Pinterest analytics guide can help you make sense of the data. Read on to learn how to read Pinterest analytics, including which metrics to track, what they mean, and which social media analytics tools can help. How to check your Pinterest analytics First, make sure you’ve got a Business Pinterest account. Then, it's time to get into the numbers. There are a few ways to check Pinterest analytics: desktop, mobile, or with a third-party social media tool like Hootsuite Analytics. Let’s go over how to track your analytics using each method. How to access Pinterest analytics on desktop 1. Log in to your Pinterest business account 2. Click Analytics in the top left corner to show the drop-down menu 3. Select Overview to see the recent organic and paid performance of your Pins and boards. You can also filter your metrics by a certain date range or content type. 4. To navigate to the other analytics from the drop-down menu, simply click on Analytics and select: Audience Insights for follower analytics Conversion Insights to track paid campaigns Trends to... --- ### Experiment: Do Long-Form X Posts Give You More Reach? > What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here's what we found. - Published: 2024-01-31 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-x-threads-vs-longform-posts/ - Categories: Experiments - Tags: Experiments, Social media strategy - Tags: English - : pll_wpml_3131396 - Network: Twitter Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue). With the introduction of long-form posts, does this mean threads are a thing of the past? If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Hypothesis: Long-form posts will earn more reach than X threads My hypothesis for this experiment is that long-form posts will earn more reach than threads on X. Why? The answer is simple: Long-form posts are a feature of the new X Premium subscription. It’s safe to assume that X will want to prioritize posts from paying users to reward them with a boost and incentivize others to subscribe. In fact, X even states that one benefit of subscribing is receiving prioritized rankings in replies. This means posts that subscribers interact with will receive a small boost, and their comments will also be ranked higher on the post. While threads have become an effective storytelling method to incorporate into your Twitter marketing strategy, long-form posts could change the game. But the question is, if long-form posts earn more reach, how significant will that reach be? Will it impact engagement?... --- ### The Science Behind Good Social Media Hooks + 18 Examples > Here’s everything you need to know about social media hooks, plus examples from the folks who are great at creating thumb-stopping content. - Published: 2024-01-29 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/social-media-hooks/ - Categories: Strategy - Tags: Content creation, Social media engagement - Tags: English - : pll_wpml_3131351 Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. (See what we did there? We used a hook. ) When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users, capturing attention is more than half the battle. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). What is a social media hook? A social media hook is text, a photo, video or audio that immediately grabs a social media user’s attention. A hook is always one of the very first things presented to the user—for example, the first few seconds of a TikTok or the first photo posted in an Instagram carousel. The purpose of a TikTok or Instagram hook is essentially to get the user to stop scrolling, and to engage with the content in its entirety: hooks create intrigue, capture attention, and hold it. That’s not far off of the literal definition — as in, a fish getting hooked — but in this case, after Reeling ‘em in (get it? ) we’ll be ethically releasing our catch. What makes a good social media hook? A great social media hook gets attention and sustains it. An excellent hook makes the user believe that the rest of the content will... --- ### WhatsApp Emoji: How To Use Them and What They Mean > If you've ever misused or misunderstood a WhatsApp emoji meaning, it's time to start studying. We've got everything you need to know. - Published: 2024-01-24 - Modified: 2024-02-01 - URL: https://blog.hootsuite.com/whatsapp-emoji-meaning/ - Categories: Strategy - Tags: English - : pll_wpml_3131266 - Network: Whatsapp Have you ever misunderstood a WhatsApp emoji meaning? Much like going in for a hug when a handshake was intended, emoji faux pas can be embarrassing. Maybe your friend came to you with news of a recent breakup, and you reacted with the tears-of-joy emoji when you really meant to use the sobbing emoji. Awkward. And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers. If, for example, you use the eggplant emoji in the wrong place, you could offend your audience or even lose out on business. To be absolutely sure you're not miscommunicating, you need to be on the up-and-up with emoji meanings on WhatsApp. Find everything you need to know about emojis and WhatsApp below. Bonus: Here's everything you need to know about Instagram emojis and secret TikTok emojis. WhatsApp emoji translator Quick tip: Puzzled by WhatsApp emoji meanings but in a hurry? Use Hootsuite's free emoji translator. It breaks down each emoji's meaning and how people typically react to it. It's an emoji cheat sheet you'll want to keep in your back pocket! What are WhatsApp emoji and where can you use them? Emojis are small pictorial symbols that convey emotions, expressions, and reactions in text messages, social media messages, and more. WhatsApp emojis, in particular, are specific to the app. While they serve the same purpose, they look slightly different than those you see on other apps, like Instagram and TikTok. But why do WhatsApp... --- ### Cómo crear una estrategia eficaz de crecimiento en redes sociales [2024] > ¿Quieres llevar tu marca a un nuevo nivel de crecimiento en redes sociales? Entonces sigue las tácticas que te presentamos en esta guía práctica. - Published: 2024-01-24 - Modified: 2024-01-24 - URL: https://blog.hootsuite.com/es/crecimiento-en-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3131010 El número de usuarios de redes sociales alcanzó un nuevo máximo en 2023, con un estimado de 4,760 millones de personas. Esto equivale al 95% de la gente que usa internet y casi el 60% de la población mundial. Y todo indica que la tendencia de crecimiento en redes sociales continuará en 2024. Pero, ante semejante océano de audiencia potencial ¿cómo hacen las marcas para aumentar su presencia en redes sociales y llegar al público adecuado? Te traemos 10 consejos estratégicos (y 3 herramientas) para que consigas un óptimo crecimiento en redes sociales. ¿Qué es el crecimiento en redes sociales? El crecimiento en redes sociales es un término general que incluye muchos tipos diferentes de éxito. La forma de definir tu propio crecimiento en redes sociales depende de los objetivos y métricas más importantes para tu organización. Algunas de las formas más comunes de medir el crecimiento en redes sociales son: Aumento de seguidores: cuántos seguidores nuevos consigues en un periodo de tiempo determinado. Tasa de interacción: cuántas personas interactúan con tu contenido vs cuántas lo ven. Tráfico web procedente de redes sociales: cuántas visitas a tu sitio web proceden de publicaciones o perfiles sociales. Conversiones referidas desde redes sociales: cuántas personas que llegan a tu sitio web desde una red social realizan una compra, se suscriben a tu boletín o cualquier otra conversión que quieras medir. Ventas de comercio social: cuántos ingresos obtienes de las actividades de comercio a través de tus redes sociales. 10 tácticas eficaces de crecimiento... --- ### 37 powerful Instagram tools marketers should use > Whether you’re looking for scheduling, analytics, or editing help, we’ve rounded up the best Instagram tools for business and marketing. - Published: 2024-01-24 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/instagram-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_2224124 - Network: Instagram Instagram is the favorite social app for both Gen Z and Millenials – cohorts that are in their prime purchasing years. It’s also the second-most-popular social media platform for Gen Zs to discover new brands. In other words, Instagram is a critical tool for brands wanting to extend their reach and improve social ROI. Creating an effective and efficient Instagram strategy doesn't have to be overwhelming. These 37 Instagram tools help maximize your Instagram efforts while saving your sanity. Instagram scheduling tools 1. Hootsuite Hootsuite is one of the best social media management platforms out there — and it has all the Instagram tools a social media manager needs. With Hootsuite, you can create Instagram posts, carousels, Stories, and Reels on the fly or schedule them for later. With a drag-and-drop content calendar interface, this powerful publisher comes packed with features that will help you get the most out of your Instagram presence. Features include a powerful editor, AI hashtag recommendations, and easy post boosting and product tagging. Plus, the Best time to Publish recommendations make Hootsuite one of the best all-around Instagram marketing tools available. Based on your unique historical posting data, the recommendations make sure you schedule your posts for the times when you are likely to get the most engagement, click-throughs, or impressions. You can also use Canva inside the Hootsuite dashboard (no add-on app required) to design and edit your Instagram posts. Hootsuite includes a bulk scheduling Instagram automation tool that can help you save time and... --- ### Mitarbeiter als Markenbotschafter aktivieren: Wie Sie es richtig machen > Was heißt „Mitarbeiter als Markenbotschafter”? Wie baut man ein Social-Media-Employee-Advocacy-Programm auf? Hier kommt der Komplettleitfaden. - Published: 2024-01-23 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/de/mitarbeiter-als-markenbotschafter/ - Categories: Strategie - Tags: Mitarbeitervertretung - Tags: Deutsch - : pll_wpml_337270 Wenn ihr auf Mitarbeiter als Markenbotschafter verzichtet, entgeht euch wahrscheinlich eine Menge an potenzieller Reichweite. Warum? Mitarbeiter sind eine der größten brachliegenden Marketingressourcen. Sie sind die Influencer und Markenbotschafter, die die ganze Zeit direkt vor eurer Nase sitzen. Höchstwahrscheinlich posten eure Mitarbeiter bereits über ihren Arbeitsplatz oder eure Marke, ohne dass ihr sie darum bittet. Aber ein offizielles Employee-Advocacy-Programm trägt dazu bei, diesen organischen Einfluss zu professionalisieren. Studien zeigen, dass die Fürsprecher aus dem Team dazu beitragen können, den Vertriebszyklus zu verkürzen, neue Geschäfte anzuziehen und zu entwickeln und hochkarätige Talente zu rekrutieren. Durch die Einbindung von Mitarbeitern als Markenbotschafter lassen sich zudem die organische Reichweite um bis zu 200 % und die Rentabilität um 23 % steigern. 98 Prozent aller Mitarbeiter sind ohnehin aus privaten Zwecken in sozialen Medien unterwegs. Warum nicht ihre persönlichen Netzwerke anzapfen und von ihrem persönlichen Einfluss profitieren? Im Weiteren erfahrt ihr alles, was ihr wissen müsst, um ein eigenes Employee-Advocacy-Programm zu starten. Was ist Employee Advocacy? Employee Advocacy bedeutet, dass sich Mitarbeiter als Markenbotschafter für euer Unternehmen stark machen. Diese Art Promotion kann online oder offline erfolgen. Dafür die sozialen Medien zu nutzen, gilt seit 2023 als häufigste und effektivste Methode. Es handelt sich also um die digitale Variante der guten, alten Mund-zu-Mund-Propaganda. Mitarbeiter, die sich als Social-Media-Markenbotschafter engagieren, teilen Unternehmens-Content auf ihren persönlichen Social-Media-Accounts. Darunter fallen alle unternehmensrelevanten Informationen — von Jobangeboten über Blogartikel und Branchenressourcen bis hin zur Einführung neuer Produkte. https://twitter. com/salesforceQueen/status/1635424572534038534 Employee Advocacy in den sozialen Medien kann aber auch... --- ### 10 Best LinkedIn Marketing Tools for Faster Growth > Here are the best LinkedIn marketing tools that will help you build a strong brand presence on the platform and understand the results of your efforts. - Published: 2024-01-23 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/linkedin-marketing-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3131258 - Network: LinkedIn While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok. ) Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. Especially those focused on B2B sales. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. They also help you understand the results of your efforts. That's important for tracing everything back to that critical ROI. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. What’s the purpose of LinkedIn marketing tools? Before we dive into our list, let’s talk about why you might want to use LinkedIn marketing tools in the first place. Scheduling content Scheduling content on LinkedIn allows you to focus your energy on creating quality posts, articles, and job listings. This is a better use of your skills than the manual labor of creating posts on the fly. Creating your content in batches allows you to: Star focused on the themes central to your marketing strategy and goals, streamline campaigns, and get feedback on post drafts from team members and stakeholders. When you choose a LinkedIn scheduling tool that also allows you to schedule content for other platforms, the benefits increase exponentially. With a unified view, you can develop synergies throughout your content plan.... --- ### Kundenservice in sozialen Medien: Die besten Tipps und Tools > Es ist nicht immer einfach, einen hochwertigen und effizienten Kundenservice in sozialen Medien zu bieten—doch er ist wichtiger als je zuvor. - Published: 2024-01-11 - Modified: 2024-01-11 - URL: https://blog.hootsuite.com/de/social-media-kundenservice/ - Categories: Strategie - Tags: Social-Media-Tools - Tags: Deutsch - : pll_wpml_335820 - Network: Commerce Kundenservice in sozialen Medien bedeutet den Einsatz von Social-Media-Tools zur Beantwortung von Fragen oder zur Lösung von Problemen der Kunden. Ein Social-Media-Kundenservice ist deshalb so effektiv, weil die Kunden euer Team so über die Plattformen erreichen können, die sie bereits nutzen. Wenn ihr eurer Zielgruppe wirklich erstklassigen Support bieten wollt, müsst ihr mehr anbieten als ein Postfach oder eine Telefonnummer. Spätestens 2024 gehört es für Marken zum Standard, Support auf allen Kanälen und rund um die Uhr anzubieten — und die Kunden dort abzuholen, wo sie bereits ihre Zeit verbringen. Das könnte bedeuten, auf Tweets zu antworten, auf Kommentare im Facebook Messenger zu reagieren oder Social Listening zu betreiben. Richtig: Kundenservice in den sozialen Medien kann eine ganz schöne Herausforderung sein — aber wenn ihr es richtig macht, könnt ihr dafür sorgen, dass eure Kunden sich gehört und gut betreut fühlen. Im Weiteren erhaltet ihr Tipps und Tools für Kundenservice in sozialen Medien inklusive maßgeblicher Statistiken und erfahrt alles, was ihr sonst noch wissen müsst, um einen guten Social-Media-Kundenservice zu bieten. Kundenservice in sozialen Medien in Zahlen Warum ihr Social-Media-Kundenservice-Lösungen in euren Geschäftsplan aufnehmen solltet? Ganz einfach: Die Leute erwarten, dass Marken ihnen Kundenservice über die sozialen Medien anbieten. Allein über Facebook Messenger tauschen Menschen und Unternehmen monatlich 20 Milliarden Nachrichten (! ) aus. Social-Media-Messaging ist während der Pandemie als bevorzugte Methode der Kundenservice-Kommunikation um 110 % gestiegen. In 49 % aller Unternehmen ist der Social-Media-Kundenservice die Aufgabe des Marketingteams. 40 % der Verbraucher erwarten von Marken, dass sie Probleme... --- ### How to add a link to an Instagram Story (and customize it) > Learning how to add a link to an Instagram Story with a link sticker can help drive more traffic to your website. (RIP swipe-up link) - Published: 2024-01-10 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/instagram-swipe-up/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2227605 - Network: Instagram Want to add a link to your Instagram Story? We have good news and then better news. (And as a bonus, we have a sweet new Instagram Story hack! ) The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers. The even better news is that the 10,000 follower minimum is officially over when it comes to adding a link to your Story. Now EVERYONE has access to link stickers on Instagram now. (Learn more about the update here. ) Which leads us to the other good news: we have a simple hack to customize your link sticker so that it vibes with your brand and design. Read on for all the steps. Wait, what was the Instagram swipe-up feature? The Instagram swipe-up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories. Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating all the way back to the bio to find that “link in bio. ” But in August 2021, Instagram announced it was retiring the swipe-up feature. Why? There are a few theories. Perhaps Instagram has secret plans to make Stories move vertically like TikTok, rather than horizontally? The mystery remains unsolved. (Actually, Instagram did give its reasons, which we’ll get to in... --- ### Social Media Rules for Real Estate: A 2024 Guide > Learn the most important social media rules for real estate agents and brokers plus get actionable tips to keep every post compliant. - Published: 2024-01-09 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/social-media-rules-for-real-estate/ - Categories: Strategy - Tags: Real estate, Social media strategy, Template - Tags: English - : pll_wpml_3131071 There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. So before you publish your next Reel, Snap, TikTok, or Tweet (Xeet? ), make sure you know the social media rules for real estate agents. Peruse this guide if you're a bit fuzzy on what constitutes a good or bad social media post. We’ve laid out laws and guidelines to keep your content ethical. We’ve also included several best practices and examples so you leave with a plan to make every post perfect. 8 social media rules for real estate agents and brokers There are several cooks in the real estate social media rule kitchen. The National Association of Realtors (NAR), state and federal governments, and some social platforms have guidelines governing how agents and brokers present themselves online. It may sound super complex, but for the most part, those rulebooks overlap. And if you boil it down, there are a few basic tenets to remember: Treat promotional posts on social media like advertisements Conduct yourself online like you would in person Nothing disappears from the internet Now, let’s look at eight specific social media rules you should follow as a real estate professional. Rule 1: Identify yourself For agent identification, you should treat a promotional social media post like you would any advertisement. That means certain identifying information needs... --- ### Wie ihr euren Social-Media-ROI nachweist (und verbessert!) > Erfahrt, wie ihr euren Social-Media-ROI berechnen könnt, damit ihr wisst, wie sich eure Social-Media-Aktivitäten und -investitionen rentieren. - Published: 2024-01-09 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/social-media-roi-leitfaden/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Tools - Tags: Deutsch - : pll_wpml_60511 Als Social-Media-Manager ist es ein ständiger Albtraum für mich, in ein Meeting mit Führungskräften beordert und aufgefordert zu werden, den Social-Media-ROI nachzuweisen. Dieses Szenario verfolgt mich. Aber nicht, weil ich am Wert von Social Media zweifle. Der Nachweis des ROI ist ein mehrstufiger Prozess mit diversen Variablen, Inputs und Überlegungen. Dennoch bin ich sicher, dass soziale Medien einen Impact haben. Und damit stehe ich nicht alleine da. 96 % der Marketer sind sich einig, dass sich Social-Media-Aktivitäten rentieren. Treten wir den Beweis an. In diesem Beitrag führen wir euch durch die Schritte zur Kalkulation und Verbesserung eures ROI in sozialen Medien (einschließlich einer Liste unserer bevorzugten Tools). Albträume ade! Was ist der Social-Media-ROI (und warum ist er wichtig)? ROI steht für Return on Investment. In unserem Fall bedeutet Social-Media-ROI den geschäftlichen Wert, der durch Social-Media-Marketing und -Werbung erwirtschaftet wird. Anders gesagt: Der Social-Media-ROI misst, was das Social-Media-Marketing erreicht hat im Vergleich zu den dafür aufgewendeten Kosten (Geld, Zeit und Arbeit). Auf diese Weise lässt sich beurteilen, ob sich eure Social-Media-Strategie positiv auf eure finanziellen oder strategischen Ziele auswirkt. Hier ist eine einfache Formel zur Berechnung des Social-Media-ROI: Social-Media-ROI = (durch soziale Medien generierter Wert - Kosten der Investition in Social Media) / Kosten) * 100 Die einzelnen Komponenten der Formel verstehen sich wie folgt: Durch Social Media generierter Wert. Die Definition von Wert ist von Unternehmen zu Unternehmen unterschiedlich. Zur Ermittlung des Werts werden Faktoren wie höherer Absatz, mehr Leads, mehr Conversions oder Kosteneinsparungen aufgrund eines effektiven Socia-Media-Engagements herangezogen. Wir... --- ### So entwickelt ihr eine effektive Social-Media-Politik [plus Template] > Eine Social-Media-Politik beschreibt, wie sich ein Unternehmen und dessen Mitarbeiter online verhalten sollten. - Published: 2024-01-04 - Modified: 2024-01-04 - URL: https://blog.hootsuite.com/de/social-media-politik/ - Categories: Strategie - Tags: Mitarbeitervertretung, Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_339224 Bei einer so genannten Social-Media-Politik handelt es sich um interne Richtlinien, die den Ruf eures Unternehmens schützen und Mitarbeitern aufzeigen, wie sie Ärger vermeiden können. Dieser Verhaltenskodex ist also ein wichtiges Tool für jedes Unternehmen. In diesem Beitrag erfahrt ihr alles, was ihr über die Erstellung einer Social-Media-Politik für Unternehmen wissen müsst — einschließlich Beispielen und einer Vorlage, mit der ihr sofort eure eigene Social-Media-Politik entwickeln könnt. Was ist eine Social-Media-Politik? In einer Social-Media-Politik wird offiziell dokumentiert, welche Vorgaben und Bestimmungen für die Nutzung sozialer Medien in eurem Unternehmen gelten. Eure Social-Media-Politik sollte die offiziellen Kanäle eurer Marke abdecken, aber auch Anleitung geben, wie Mitarbeiter Social Media nutzen sollten, sowohl privat wie beruflich. Sie gilt für jeden Mitarbeiter, vom CEO bis zum Ferienpraktikanten, und sollte daher leicht verständlich sein. Dieses Dokument kann Teil einer umfassenderen Social-Media-Marketingstrategie oder von Informationen zum Onboarding und anderen Unternehmensrichtlinien sein. Warum braucht ihr eine Social-Media-Politik für Mitarbeiter? Eine schriftlich festgehaltene Social-Media-Politik ist für Unternehmen ein wichtiges Dokument. Es trägt dazu bei, eure Markenstimme zu wahren und gleichzeitig Social-Media-Risiken zu minimieren. Hier kommen einige wesentliche Argumente, die für die Einführung einer Social-Media-Politik sprechen. Einheitliche Markenidentität auf allen Kanälen Ihr habt wahrscheinlich mehrere Mitarbeiter, die diverse Accounts auf verschiedenen Kanälen managen. Eine solide Social-Media-Politik sorgt für Konsistenz und Markenkonformität. Schutz vor rechtlichen und regulatorischen Problemen Gut ausgearbeitete und durchgesetzte Social-Media-Richtlinien schützen euch davor, mit Regeln und Vorschriften in Konflikt zu geraten. Ein Verstoß kann schwerwiegende Folgen haben — z. B. versehentlichen Insiderhandel. Verhindern von Sicherheitsverletzungen Eine solide... --- ### 3 Tools to Use Instead of LinkedIn Elevate (Now That It’s Gone) > Here’s everything you need to know if you're looking for an alternative to LinkedIn Elevate to manage employee advocacy and extend the social reach of your brand. - Published: 2024-01-03 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/linkedin-elevate-shutting-down/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2226311 LinkedIn Elevate shut down as a standalone tool back in December 2020. Ever since, some of its features have been integrated into LinkedIn Company Pages. Some — but not all. Three years later, employee advocacy is as important as ever – both within LinkedIn and across other social platforms. LinkedIn’s advocacy options built into Company Pages are a great place to start, but they offer limited functionality compared to dedicated employee advocacy tools. Here’s everything you need to know if your organization is looking for an alternative to LinkedIn Elevate to manage employee advocacy and extend the social reach of your brand. What was LinkedIn Elevate? LinkedIn Elevate was an employee advocacy product provided by LinkedIn. It was a paid product with robust content curation and analytics features. Page admins could use it to hand-pick content for employees to reshare and easily track the success of their social media advocacy programs with detailed analytics. And it was working well for the companies that used it. LinkedIn reported that LinkedIn Elevate users shared 5x more content than previously. This allowed them to influence 3x more Company Page views, 2x more Page followers, and 4x more job views. However, LinkedIn Elevate was sunsetted as a standalone product in 2020. Many of the features were migrated over to Company Pages, where they became free to use. That means many LinkedIn Company Pages now have some basic employee advocacy functionality available at no cost. But the truth is that this embedded free version is not... --- ### How to Build a Social Media Growth Strategy That Works [2024] > Follow this guide for actionable tactics that will help you reach new levels of social media growth in 2024. - Published: 2024-01-02 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/social-media-growth/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3131010 Social media growth reached a new high in 2023, with 4. 88 billion total active social media user identities, representing 60. 6% of the world’s population. How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. What is social media growth? Social media growth is an umbrella term that includes many different types of social success. How you define social media growth depends on the most important goals and metrics for your particular organization. Some of the most common ways to measure social media growth include: Social media follower growth: How many new followers you gain in a set period of time. Engagement rate: How many people engage with your content vs. how many people see it. Web traffic from social accounts: How many visits to your website are referred from social posts or your social profiles. Conversions referred from social accounts: How many people who come to your website from a social link follow through to make a purchase, sign up for your newsletter, or any other conversion you want to measure. Social commerce sales: How much revenue you bring in from social commerce activities across your social accounts. 10 effective social media growth strategies 1. Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like. But your audience will only connect with you on the social networks they’re already... --- ### Comment rédiger une charte d’utilisation des médias sociaux (+ modèle gratuit) > Une charte des médias sociaux est un document qui indique comment une organisation et ses employés doivent se comporter en ligne. - Published: 2024-01-02 - Modified: 2024-01-04 - URL: https://blog.hootsuite.com/fr/charte-des-medias-sociaux/ - Categories: Stratégie - Tags: Modèle, Promotion des employés, Stratégie de médias sociaux - Tags: Français - : pll_wpml_339224 Une charte d’utilisation des médias sociaux est un outil essentiel pour toute organisation qui se respecte. Ce « code de conduite » protège en effet la réputation de votre entreprise et permet à vos employés d’éviter les ennuis. Lisez la suite pour rédiger votre propre charte d’utilisation des médias sociaux, découvrir des exemples de charte et profiter de notre modèle gratuit pour vous aider à rédiger votre propre charte dès aujourd’hui. Qu’est-ce qu’une charte d’utilisation des médias sociaux ? Une charte d’utilisation des médias sociaux est un document officiel émis par l’entreprise et fournissant des directives et des impératifs en matière d’utilisation des réseaux sociaux. La charte d’utilisation des médias sociaux est destinée à couvrir l’ensemble des canaux officiels d’une marque, ainsi que la manière dont les employés utilisent les médias sociaux, tant sur le plan personnel que professionnel. Cette charte s’applique à tous les employés, du PDG aux stagiaires, et doit donc être facile à comprendre. Elle peut faire partie de stratégies marketing plus larges, ou être associée à des documents d’intégrations ou à d’autres chartes rédigées par l’entreprise. Pourquoi les employés ont-ils besoin d’une charte d’utilisation des médias sociaux ? La charte d’utilisation des médias sociaux émise par l’entreprise est un document crucial. Il permet d’uniformiser la voix de la marque tout en atténuant les dangers liés aux médias sociaux. Voici les principales raisons de mettre en place une charte d’utilisation des médias sociaux. Elle permet de maintenir l’identité de la marque sur l’ensemble des canaux Il est... --- ### Ganz einfach: Wie ihr ein Social-Media-Audit durchführt (inklusive kostenloses Template) > Mit einem Social-Media-Audit kann man Social-Media-Marketingstrategien überprüfen und verbessern. Unser kostenloses Template hilft euch dabei. - Published: 2024-01-02 - Modified: 2024-01-03 - URL: https://blog.hootsuite.com/de/social-media-audit-durchfuehren/ - Categories: Strategie - Tags: Social-Media-Analyse, Vorlage - Tags: Deutsch - : pll_wpml_66427 Social-Media-Marketing ist das reinste Vergnügen, bis es an das Messen eurer Ergebnisse geht, oder? Keine Panik: Ein Social-Media-Audit ist der beste Freund eines jeden Unternehmens. Ein Social-Media-Audit ist gar nicht so schwierig, wie es sich vielleicht anhört. Regelmäßige Überprüfungen sorgen dafür, dass ihr versteht, was sich auf jeder einzelnen eurer Plattformen abspielt und wie sie zu euren Marketingzielen beitragen. Ausgerüstet mit einem einfachen und verständlichen Template ist das Ganze kein arbeitsaufwendiger oder komplizierter Prozess. Dieser Beitrag verrät euch alles, was ihr wissen müsst, um ein effektives Social-Media-Audit von A bis Z durchzuführen. Wir führen euch auch durch unser praktisches (und kostenloses) Template für ein Social-Media-Audit, das euch die Sache leicht macht. Was ist ein Social-Media-Audit? Ein Social-Media-Audit ist wie ein Zeugnis für eure Social-Media-Strategie. Es misst, wie gut euer Social-Media-Content auf verschiedenen Konten und Netzwerken funktioniert. Ein Audit stellt fest, worin ihr gut seid, was verbesserungswürdig ist und wie die nächsten Schritte aussehen, mit denen ihr besser werden könnt. Nach einem Audit habt ihr alles, was ihr braucht, um eure Social-Media-Marketingstrategie zu optimieren. Ihr erfahrt: welche eurer Plattformen am effektivsten sind, was eure Zielgruppe auf den einzelnen Netzwerken sehen will, wer eure Zielgruppe ist (demografische Daten und mehr), was euch hilft, eure Zielgruppe zu vergrößern (und was nicht), wie jede Plattform zu euren Zielen beiträgt, welche neuen Ideen euch beim Wachstum helfen und worauf ihr euch als nächstes konzentrieren solltet. Wie man ein Social-Media-Audit in sieben Schritten durchführt Ihr wollt sofort loslegen? Dann ladet euch unser kostenloses Social-Media-Audit-Template herunter. Dieses... --- ### Experiment: Do Longer LinkedIn Comments Drive More Connection Requests? > Does being original on LinkedIn generate faster growth? Here's a thrilling social experiment that answers the question. - Published: 2024-01-02 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/long-vs-short-linkedin-comments/ - Categories: Experiments - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_3130995 - Network: LinkedIn Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think... As the world’s most popular business-focused social platform with over 950 million people, LinkedIn is the best place to build your professional network. This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand. Here’s what really works to build your network. Hypothesis: Longer LinkedIn comments get you more connection requests We’ve all seen those one or two-word LinkedIn comments, like “Well said! ” or “Agree! ”. Any comment is better than no comment when it comes to attracting new LinkedIn connections. But my hypothesis was that leaving more personalized, specific, longer comments would result in more profile views and connections. It’s kinda like being at a party. Who do you remember talking to most: the ten people full of weather updates, or the two people you actually had something in common with? In real life, we all like a bit more substance in our interactions, right? I figured this experiment would be a slam dunk for all of us nerdy n’ wordy people. But LinkedIn isn’t real life, is it? When... --- ### Google My Business: How to get started in 5 minutes [2024] > Make the most of your free Google Business Profile (formerly Google My Business) to get more visibility, traffic, and customers. - Published: 2024-01-02 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/google-my-business/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2225251 - Network: Google What if I told you there’s only 5 minutes standing between you and powerful Google marketing tools? I’m talking about Google My Business. It’s free, easy to set up, and can drive serious traffic to your website or store from Google Search and Google Maps. Let’s set up your Google Business Profile (as it’s now called) together in less than 30 seconds (yes, I timed it) and fully optimize it in 4 minutes and 30 seconds. You’ll also find out how to keep your profile updated and where to fit it into your marketing strategy. Let’s go! What is Google My Business (now Google Business Profile)? Google Business Profile is a free marketing tool provided by Google. It allows business owners to manage how they appear in online tools like Google Search and Google Maps. When you set up a Google Business Profile, the photos and other details of your business — including location, services, and products — are used across Google, increasing your visibility to prospects in online search. Most businesses are eligible for Google Business Profile. This includes those without a physical address location, e. g. businesses that sell products through a website. The 3 most important benefits of Google Business Profile Get discovered in Google Search and Maps When putting together search results for someone’s location-based search query (e. g. “bike shop Lower East Side”), Google uses Google Business Profile information — location, phone numbers, descriptions, etc. — to decide which businesses best fit the searcher’s intent.... --- ### Comment créer un solide programme de plaidoyer sur les médias sociaux > Adoptez une stratégie de plaidoyer sur les médias sociaux pour transformer vos fans en véritables défenseurs de la marque. - Published: 2023-12-14 - Modified: 2023-12-14 - URL: https://blog.hootsuite.com/fr/plaidoyer-sur-les-medias-sociaux-defenseurs-de-la-marque/ - Categories: Stratégie - Tags: Promotion des employés, Stratégie de médias sociaux - Tags: Français - : pll_wpml_346521 Pour convaincre un potentiel acheteur de passer à l’acte, rien de tel que les recommandations d’un ami sur les médias sociaux. Voilà pourquoi la mise en place d’un programme de plaidoyer sur les médias sociaux est une excellente initiative : elle vous permet en effet de montrer les avantages de vos produits à vos clients au lieu de leur expliquer pourquoi ils devraient l’acheter. Les défenseurs de la marque vous aident à vous rapprocher de vos clients potentiels et à vous démarquer de la concurrence. Ils vous permettent d’accroître votre visibilité : En présentant vos produits sur les médias sociaux En obtenant des commentaires positifs sur votre site web En augmentant le trafic vers vos produits Vous l’aurez compris, disposer d’une communauté engagée conduit à de meilleurs résultats commerciaux. Continuez à lire ce guide pour mettre en place un programme de plaidoyer sur les médias sociaux réussi. Qu’est-ce que le plaidoyer sur les médias sociaux ? Le plaidoyer sur les médias sociaux est un excellent moyen de tirer parti des personnes qui vous apprécient et/ou s’investissent dans la réussite de votre entreprise, qu’il s’agisse de vos clients, d’employés de votre entreprise, de partenaires commerciaux, d’influenceurs, ou d’autres types de contacts. L’étude Trust in Advertising réalisée par Nielsen en 2021 indique que 89 % des répondants font confiance aux recommandations de personnes qu’elles connaissent. Ces recommandations ont presque deux fois plus de chances d’être suivies d’effet. Le fait d’adopter une stratégie de plaidoyer sur les médias sociaux vous permet de transformer... --- ### Wie ihr ein starkes Social-Media-Advocacy-Programm entwickelt > Nutzt die Macht von Social Media, um eure Fans zu Markenbotschaftern zu machen. Die Basis: eine starke Social-Media-Advocacy-Strategie. - Published: 2023-12-14 - Modified: 2023-12-14 - URL: https://blog.hootsuite.com/de/social-media-advocacy-programm/ - Categories: Strategie - Tags: Mitarbeitervertretung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_346521 Es gibt nichts Überzeugenderes als die Empfehlung von Freunden — vor allem in den sozialen Medien. Genau deshalb ist ein Social-Media-Advocacy-Programm der beste Weg, um die Vorteile eurer Produkte zu demonstrieren, anstatt den Kunden selbst zu sagen, warum sie sich dafür interessieren sollten. Markenbotschafter helfen euch, mit potenziellen Kunden in Kontakt zu treten und euch von der Masse abzusetzen. Sie können eure Sichtbarkeit erhöhen, indem sie: eure Produkte in den sozialen Medien glänzen lassen positive Bewertungen auf eurer Website hinterlassen mehr Traffic zu euren Produkten leiten Kurz gesagt, eine engagierte Community führt zu besserem Absatz. In diesem Leitfaden erfahrt ihr, wie man ein Social-Media-Advocacy-Programm entwickelt, das wirkt. Was ist Social Media Advocacy? Social Media Advocacy ist eine Möglichkeit, die sozialen Netzwerke der Menschen zu nutzen, die euch mögen und/oder die an eurem anhaltenden Erfolg interessiert sind: eure Kunden, Mitarbeiter, Geschäftspartner, Meinungsbildner und andere. Laut der Nielsen-Studie „Trust in Advertising 2021” vertrauen satte 89 % der Befragten auf Empfehlungen von Personen, die sie kennen. Die Wahrscheinlichkeit, dass diese Empfehlungen auch zum Handeln führen, ist fast doppelt so hoch. Eine Social-Media-Advocacy-Strategie macht eure größten Fans zu Markenbotschaftern. Ein Markenbotschafter ist jemand, der eure Marke so sehr schätzt, dass er eure Produkte oder Dienstleistungen freiwillig auf seinen eigenen Social-Media-Kanälen promotet. Während Influencer dafür bezahlt werden, gesponserten Content für Marken zu erstellen, werden Markenbotschafter durch ihre Begeisterung für euer Produkt oder euren Service motiviert. Sie nehmen freiwillig an eurem Advocacy-Programm teil. Aufmerksame Kunden erkennen bezahlten Influencer-Content sehr gut, aber organische Befürwortungen haben immer noch... --- ### The complete guide to social media strategy for executives > Find out how a smart social media strategy for executives will help you humanize your company, strengthen customer loyalty, and build your personal brand. - Published: 2023-12-12 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/social-media-strategy-for-executives/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3130873 Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Here’s exactly how to do it. Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. As mentioned above, your customers want more personal content from businesses. That doesn’t mean they want to know about your recent doctor’s appointment or your everyday morning routine. It means they want stuff that’s human-first, real, funny, engaging, heartfelt... Content that conveys emotions. Talk about a hard lesson you learned as a leader. Talk about a personal hardship you’ve learned from that people can relate to. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing = caring. As in, enabling others to care about you... --- ### Cómo Construir un Programa de Embajadores Marca > Aprovecha el poder de las redes para convertir a tus fans en tus brand advocates. Aquí una estrategia de promoción en redes sociales eficaz. - Published: 2023-12-11 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/es/embajadores-de-marca/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_346521 No hay nada más convincente que el respaldo o la recomendación de un amigo... especialmente en redes sociales. Es por ello que un programa de advocacy o promoción en redes sociales es la mejor forma de mostrarle a tus clientes los beneficios de tus productos en vez de decirles por qué deberían prestarte atención. Los brand advocates o, literalmente, defensores de marca, te ayudan a conectar con clientes potenciales, pues aumentan tu visibilidad en medio del bullicio de las redes sociales. Algunas formas en las que contribuyen son: Mostrando tus productos en redes sociales Dejando reseñas positivas en tu sitio web Llevando más tráfico a tus productos En pocas palabras, una comunidad comprometida mejora tus resultados de venta. Así pues, en esta guía te contamos cómo desarrollar un programa de promoción en redes sociales muy bien estructurado. ¿Qué es un programa de advocacy en redes sociales? La promoción o advocacy en redes sociales es una manera de aprovechar las redes de las personas a las que les gusta tu marca o les interesa tu éxito, como tus clientes, empleados, socios, influencers y más. De acuerdo con el estudio Trust in Advertising 2021 de Nielsen, el 89% de los encuestados confían en las recomendaciones de sus conocidos. Igualmente, estas recomendaciones tienen el doble de posibilidad de generar una acción. Una estrategia de promoción en redes sociales convierte a tus mayores fans en defensores de tu marca. Un defensor de marca o advocate es alguien a quien le gusta tanto tu marca... --- ### Comunicación de crisis en redes sociales: guía completa [2024] > Para una marca, la comunicación de crisis en redes sociales se reduce a una simple pregunta: ¿Cómo puedes ayudar? He aquí cómo prepararte. - Published: 2023-12-06 - Modified: 2023-12-06 - URL: https://blog.hootsuite.com/es/redes-sociales-para-comunicacion-crisis/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2225819 Las redes sociales son un canal de comunicación clave en momentos de crisis. En esta publicación, analizaremos la comunicación de crisis en redes sociales durante una emergencia real. Para que quede claro, se trata de tácticas para tiempos difíciles. Es decir, cosas como desastres naturales, epidemias, amenazas a la seguridad pública y colapso económico. Si buscas información sobre cómo gestionar una crisis de relaciones públicas en redes sociales, aquí la tienes. ¿Qué es la comunicación de crisis en redes sociales? La comunicación de crisis a través de las redes sociales significa utilizar los canales sociales para transmitir información durante una crisis o emergencia. Los canales sociales son una forma rápida y eficaz de informar, tanto a los seguidores como al público en general. La principal ventaja de las redes sociales en tiempos de crisis es la posibilidad de comunicarse en tiempo real. Pero la rápida difusión de información también puede ser una desventaja. Existe la posibilidad de difundir información errónea o responder de un modo que haga que tu marca parezca insensible o tonta. Crear una estrategia de comunicación de crisis en redes sociales antes de que se produzca el desastre te permite planificar con la cabeza fría y mirada clara. Esto te coloca en una mejor posición para pensar con lógica sobre la mejor manera de utilizar tus canales sociales para ayudar. Cómo elaborar una estrategia de comunicación de crisis en redes sociales No siempre podemos predecir las crisis, pero podemos prepararnos para ellas. Elaborar un plan oficial de... --- ### 10 Content Marketing Tools That Will Make Your Job Easier > Content marketing tools help with collaboration, tracking, analysis, and communication — and bridge the gap between marketing and sales. - Published: 2023-11-30 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/content-marketing-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3130763 Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility. Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier. They also allow for better collaboration, tracking, analysis, and communication. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work. This includes a wide assortment of tool categories to help with the many aspects of marketing content creation. From spurring ideas to implementing designs to automating social media posts, there are many great content marketing tools to make a content marketer’s day more productive and less stressful. Let’s take a look at some of the best. 10 best content marketing tools for 2024 1. Hootsuite Rather than a single content marketing tool, Hootsuite is actually a suite of content marketing tools built with the unique needs of social marketers in mind. It can benefit content marketers at every stage of the content creation and management process.... --- ### Leitfaden Influencer Marketing: So arbeitet man mit Influencern > Für eine effektive Influencer-Marketing-Kampagne müsst Ihr mit erfahrenen Social-Media-Influencern kooperieren, die Eure Markenwerte teilen. - Published: 2023-11-30 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/de/social-media-influencer-marketing/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2226803 Influencer Marketing — auch als Branded Content oder Zusammenarbeit mit Creators bezeichnet — ist eine bewährte Methode, um die Reichweite Eurer Marke in den sozialen Medien zu erhöhen. Es gibt kein Patentrezept für diese Strategie, aber mit der richtigen Planung und Recherche kann nahezu jedes Unternehmen davon profitieren. Sehen wir uns an, wie Ihr ein Social-Media-Influencer-Programm für Euch nutzen könnt. Was ist Influencer-Marketing? Ganz einfach: Ein Influencer ist jemand, der andere beeinflussen kann. Bei Influencer Marketing, einer Form des Social-Media-Marketing, arbeitet diese einflussreiche Person mit einer Marke zusammen, um deren Produkte oder Dienstleistungen bei ihren Followern zu bewerben. Die ursprüngliche Form des Influencer Marketing waren Endorsements von Prominenten. In der digitalen Welt von heute bieten Social-Media-Content-Creators mit einem Nischenpublikum Marken jedoch oft deutlichen Mehrwert. Diese kleineren Accounts verfügen oft über sehr engagierte Follower in den sozialen Medien. Ein Social-Media-Influencer ist also jemand, der seinen Einfluss über die sozialen Medien ausübt. Wenn Ihr einen Influencer engagiert, um Eure Produkte oder Dienstleistungen zu bewerben, spricht man von Influencer Marketing. Fast drei Viertel (72,5 %) der US-Marketer nutzten 2021 eine Form von Influencer Marketing — und diese Zahl wird im Laufe der Zeit nur noch steigen. Ihr seid noch nicht überzeugt davon, dass sich durch Werbung mit Influencern echte Geschäftsergebnisse erwirtschaften lassen? Eine Umfrage von Civic Science zeigte, dass 14 % aller 18- bis 24-Jährigen und 11 % der Millennials im letzten Jahr etwas gekauft haben, weil es von einem Influencer oder Blogger empfohlen wurde. In Deutschland haben diese laut Statista ebenfalls Einfluss... --- ### Marketing d'influence : comment collaborer avec des influenceurs > Pour réussir votre campagne de marketing d'influence, vous devez travailler avec des influenceurs qui partagent les valeurs de votre marque. - Published: 2023-11-30 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/fr/marketing-d-influence/ - Categories: Stratégie - Tags: Français - : pll_wpml_2226803 Le marketing d'influence, aussi dénommé « création de contenus de marque » ou plus pudiquement « collaboration avec des créateurs » est une stratégie très efficace pour doper la portée de votre marque sur les médias sociaux. Il n'en existe pas d'approche universelle, mais avec une planification et des recherches appropriées en amont, toutes les entreprises peuvent en tirer profit : voici comment procéder. Qu'est-ce que le marketing d'influence ? Un influenceur est tout simplement une personne capable d'en influencer d'autres. Dans le cadre du marketing d'influence, une forme de marketing sur les médias sociaux, des marques paient cette personne pour qu'elle assure la promotion de leur produit ou service auprès de ses abonnés. À l'origine, le marketing d'influence se résumait à des recommandations de la part de célébrités. Dans notre monde fortement digitalisé, les créateurs de contenus, pourtant moins connus, ont souvent davantage à offrir aux marques, car leurs communautés sont certes modestes, mais très impliquées. Bref, un influenceur sur les médias sociaux se sert de ces plateformes pour exercer son pouvoir de persuasion. Vous avez fait appel à un influenceur pour assurer la promotion de vos produits ou services ? Il s'agit d'une campagne de marketing d'influence. Presque 3 marketeurs basés aux États-Unis sur 4 (72,5 %) auront recours à ce type de marketing cette année, un chiffre qui ne cesse d'augmenter. Vous doutez du potentiel du marketing d'influence à produire de véritables résultats pour votre entreprise ? Une étude de Civic Science a démontré que 14 %... --- ### Cómo escribir una política de redes sociales [plantillas] > Una política de redes sociales es un documento que describe cómo una organización y sus empleados deben comportarse en línea. - Published: 2023-11-29 - Modified: 2023-11-30 - URL: https://blog.hootsuite.com/es/politica-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_339224 Una política de redes sociales es una herramienta crucial para cualquier organización: un código de conducta que protege la reputación de tu empresa y permite a los empleados no meterse en problemas. Continúa leyendo para conocer todo lo que necesitas saber sobre la creación de una política corporativa de redes sociales, incluidos ejemplos y una plantilla que te ayudará a comenzar tu propia política de redes sociales hoy. ¿Qué es una política de redes sociales? Una política de redes sociales es un documento oficial de la empresa que proporciona lineamientos y requisitos para el uso de las redes sociales de tu organización. Tu política de redes sociales tiene como objetivo cubrir los canales oficiales de tu marca, así como la forma en que los empleados usan las redes sociales, tanto a nivel personal como profesional. Las políticas de redes sociales se aplican a todos, desde el director ejecutivo hasta los becarios, por lo que deben ser fáciles de entender. Estos documentos pueden ser parte de estrategias más amplias de marketing en redes sociales o pueden ser parte de materiales de inducción y otras políticas de la empresa. ¿Por qué necesitas una política de redes sociales para tus empleados? Una política corporativa oficial de redes sociales es un documento importante. Ayuda a mantener la voz de tu marca y al mismo tiempo mitiga los riesgos de las redes sociales. Estas son algunas de las razones más importantes para implementar una política de redes sociales. Mantiene la identidad de tu marca en... --- ### So verwendet man den Meta (Facebook) Business Manager – Komplett-Leitfaden > Der Meta (Facebook) Business Manager ist ein zentrales Dashboard zur Verwaltung all eurer Facebook-Marketing- und Werbeaktivitäten - Published: 2023-11-28 - Modified: 2023-11-28 - URL: https://blog.hootsuite.com/de/facebook-business-manager-leitfaden/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_354399 - Network: Facebook Wenn eure Marke oder euer Unternehmen Facebook nutzt, solltet ihr unbedingt den Facebook Business Manager verwenden. Das Tool gehört zur Meta Business Suite und sorgt dafür, dass eure geschäftlichen Facebook-Ressourcen sicher, zentralisiert und organisiert sind, ganz gleich, ob euer Team aus einer Person oder zehn Mitarbeitern besteht. Falls ihr die Einrichtung des Business Managers bisher aufgeschoben habt, weil ihr nicht genau wusstet, wie er funktioniert, haben wir eine gute Nachricht für euch: Dieses Tutorial wird euch in zehn einfachen Schritten beibringen, wie ihr diese Aufgabe angeht — von der Einrichtung eures Kontos bis zur Platzierung eurer ersten Anzeigenkampagne. Im Folgenden erfahrt ihr, was der Facebook Business Manager ist, für wen es sich lohnt, ein Konto einzurichten und wie ihr ein Konto für eure Marke einrichtet. Was ist der Facebook Business Manager (alias Meta Business Manager)? Der Facebook Business Manager, der mittlerweile Meta Business Manager heißt, ist eine kostenlose Plattform, die euch dabei unterstützt, euer Unternehmen auf Facebook zu verwalten und zu organisieren. Meta erklärt zudem, dass der Business Manager „Werbetreibenden hilft, Facebook-Marketingmaßnahmen in alle Unternehmensbereiche zu integrieren und mit externen Partnern zusammenzuarbeiten“. Im Grunde handelt es sich um ein zentrales Dashboard zur Verwaltung aller eurer Facebook-Marketing- und Werbeaktivitäten. Außerdem könnt ihr damit den Zugriff mehrerer Nutzer auf eure Facebook-Seite und -Ressourcen sowie auf zusätzliche Ressourcen wie euren Instagram-Account und eure Produktkataloge steuern und absichern. Hier ein paar der wichtigsten Funktionen des Business Managers: Er ist ein zentraler Ort, um Facebook- und Instagram-Anzeigen zu verfolgen, mit detaillierten Reports, die die Performance... --- ### Zero-Click Content: What It Is and Why You Should Create It > The goal of zero-click content is simple: Provide value upfront and engage users with each post. We'll teach you how to get started. - Published: 2023-11-28 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/zero-click-content/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3130638 Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren't interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. It’s a win-win-win for users, platforms, and brands. While creating zero-click content may require more effort than dropping a link, we promise it’s worthwhile. Below, we’ll explain the benefits of zero-click content. We’ll also share tips and examples to help you get started. What is zero-click content? Zero-click content is content that provides valuable information to users without having to leave a platform. Amanda Natividad, VP of Marketing at SparkToro (and one of my favorite people to follow on any social platform), first introduced the term in this blog post. In Amanda’s own words: https://twitter. com/amandanat/status/1551951987066884096 The concept of zero-click content originated in the world of digital marketing and SEO, where search engines show content within search engine results pages (SERPs). By displaying this content with the results page, users get answers without needing to click through to a website (hence “zero-click”). Zero-click search content can appear within a SERP as featured snippets, knowledge panels, video carousels, and more. These formats have evolved in the last few years and will continue to change, keeping content marketers on their... --- ### The Complete Instagram Marketing Strategy Guide > Instagram marketing is competitive, but not impossible. Follow this guide and try our top strategies to succeed in 2025 and beyond. - Published: 2023-11-28 - Modified: 2025-01-15 - URL: https://blog.hootsuite.com/instagram-marketing/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2222016 - Network: Instagram With over 2 billion monthly active users, Instagram is both the O. G. and trendsetter of social media marketing. It's not just a place for friends to trade vacation pics. Instagram has shaped social commerce, the creator economy, and how brands use social media for over a decade. But forget about the big picture: How can you use Instagram marketing to grow your business? Do you need Instagram ads (or, worse, dancing Reels) for your brand to be successful? Are Instagram's shopping tools a fun perk or an absolute necessity? Find out how to use Instagram to grow your business online, no matter your industry or goals. What is Instagram marketing? Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the most-used social media platform for people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators. Instagram marketing strategies include: Organic content. Photo, video, or carousel posts, Reels, Stories Paid content. Instagram ads, including Stories ads, Shopping ads, and more Influencer marketing. Shopping tools. Shop tab, Product tags and catalogs, Live shopping, Instagram Checkout, Shopping ads Why market on Instagram? Instagram has more than 2 billion active monthly users, making it the world's third-most-used social media platform. If you run a business of any kind, your customers (present and future! ) are absolutely on the app. People also love using Instagram. In a survey about preferred social platforms, Instagram came in hot as the number two... --- ### Comment utiliser Meta (Facebook) Business Manager : notre guide complet > Meta (Facebook) Business Manager est un tableau de bord central qui vous permet de gérer toutes vos activités publicitaires sur Facebook. - Published: 2023-11-28 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/facebook-business-manager/ - Categories: Stratégie - Tags: Français - : pll_wpml_354399 - Network: Facebook Les marques ou entreprises présentes sur Facebook ont tout intérêt à utiliser Facebook Business Manager. Cet outil, qui fait partie de la Meta Business Suite, permet de sécuriser, de centraliser et d’organiser les ressources de votre entreprise sur Facebook, que vous soyez seul aux commandes ou qu’une équipe dédiée s’occupe de vos canaux sociaux. Si vous avez différé l’installation de Business Manager pour le simple motif que vous n’étiez pas sûr de son fonctionnement, nous avons une bonne nouvelle à vous annoncer : en seulement 9 étapes simples, ce tutoriel vous apprendra à tout faire, de la création d’un compte à la mise en place de votre première campagne publicitaire. Voyons de plus près à quoi ressemble Facebook Business Manager, les étapes à suivre pour créer un compte et en quoi celui-ci pourrait être intéressant pour votre entreprise. Qu’est-ce que Facebook Business Manager (alias Meta Business Manager) ? Facebook Business Manager, désormais appelé Meta Business Manager, est une plateforme gratuite qui vous permet de gérer et d’organiser votre activité sur Facebook. Meta explique également que Business Manager « permet aux annonceurs d’intégrer leurs initiatives marketing Facebook à l’ensemble de leur entreprise, mais aussi auprès de leurs partenaires externes. » En gros, il s’agit d’un tableau de bord central destiné à gérer l’ensemble de votre marketing Facebook et de vos activités publicitaires. Vous pouvez également définir le type d’accès octroyé aux personnes utilisant votre Page Facebook, vos ressources, ou d’autres actifs comme votre compte Instagram et vos catalogues de produits. Voici... --- ### Experiment: What Happens When AI Plans Your Entire Social Strategy? > Is AI really coming for your job? We decided to find out. - Published: 2023-11-27 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-ai-social-strategy/ - Categories: Experiments - Tags: AI, Experiments - Tags: English - : pll_wpml_3130525 Are you tired of spending countless hours creating a social media strategy for your business? Have you ever wondered what would happen if you let AI take the wheel and plan everything for you? Would your results improve, or decline? Would your audience love it, or walk away? To test if AI is really ready to replace social media marketers and strategists, I decided to perform an experiment. I wanted to see what would happen if I asked AI (specifically ChatGPT) to create a strategy, schedule, and copy for my social media marketing efforts. Here's what I found out. Hypothesis: an entirely AI-created social strategy will not perform as well as a human-created one Before diving into the experiment, let's clarify our hypothesis. Based on previous experiences with AI-generated content, I anticipated that the entirely AI-created social strategy would not perform as well as one created by a human. Why? Because AI lacks the ability to truly understand the intricacies of my brand, which is crucial in creating effective social media strategies. But of course, I was open to being proven wrong. Hey, maybe AI has gotten so advanced that it could create a social strategy that would outperform my own. Would I happily take back the hours I spend agonizing over social media plans? Absolutely. Methodology To test this theory, I used ChatGPT, a neural network-based AI platform that generates human-like text, to create a social media strategy for my LinkedIn profile. I only chose one social profile because... --- ### LinkedIn pour les entreprises : le guide pour les marketeurs > Découvrez comment LinkedIn pour les entreprises vous aide à développer un réseau efficace et découvrir les points de vue d'experts reconnus. - Published: 2023-11-23 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/fr/linkedin-pour-les-entreprises/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_342512 Porquoi utiliser LinkedIn pour les entreprises ? LinkedIn est le plus grand réseau dédié aux entreprises, avec pas moins de 722 millions d'utilisateurs en janvier 2022. 25 % des adultes américains y sont actifs, 22 % d'entre eux quotidiennement. Dans quel but ? Principalement pour dynamiser leur réseau professionnel. Côté travailleurs, la plateforme offre une voie royale pour rester en contact avec d'anciens collègues, obtenir des recommandations ou trouver un nouveau poste. Mais côté entreprise, comment assurer une promotion efficace sur LinkedIn ? C'est ce que nous allons voir dans ce guide. Avant de vous précipiter sur la suite, prenez le temps de regarder notre guide détaillant de A à Z la création d'une page Entreprise sur LinkedIn : https://www. youtube. com/watch? v=L_JJyAqkJv8 LinkedIn pour les entreprises, mode d'emploi Suivez les étapes ci-dessous pour créer, développer et promouvoir une page Entreprise sur LinkedIn et atteindre vos objectifs stratégiques sur la plateforme. Étape 1 : créez une page Entreprise LinkedIn Pour accéder à LinkedIn, vous devez commencer par créer un compte personnel. Ce compte sera aussi l'administrateur de la page Entreprise, même si vous pourrez ajouter des gestionnaires par la suite. Je vous recommande donc de vous inscrire en indiquant votre adresse e-mail professionnelle. Bien, vous allez maintenant pouvoir créer votre page. Une fois connecté, cliquez sur l'icône Produits en haut à droite de votre navigateur. Faites défiler jusqu'en bas du menu qui s'affiche et choisissez Créer une page Entreprise. Choisissez un type de page parmi les 4 options proposées :... --- ### 5 Easy Ways to Remove the TikTok Watermark > There are many ways to remove a TikTok watermark. And we promise that no fancy TikTok video editing skills are required. - Published: 2023-11-23 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/remove-tiktok-watermark/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2774578 - Network: TikTok When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! If your videos are winning fans on TikTok, don’t let that pesky watermark stop you from resharing them onto other platforms. Get the most out of your video content creation by using a TikTok logo remover. And psstt: if you want our favorite methods for downloading a TikTok without the watermark, check out our video: https://www. youtube. com/watch? v=_IV0oGczwVo What is a TikTok watermark? A TikTok watermark is a graphic (usually a logo) that is superimposed on top of the video. The purpose of a watermark is to make the origin of the media obvious, so you can’t repost it without attribution. TikTok includes a watermark with its logo as well as the username of the original poster, as you can see in the bottom right corner of the video below: Source: Hootsuite on TikTok Note that TikTok adds a bouncing watermark, which will move around as the video plays. This can present an additional challenge when you’re trying to remove it, but we’ll get into that more later. Why you should remove the TikTok watermark Before we dive into why and how to remove the TikTok logo, let’s pause to say that you shouldn’t... --- ### LinkedIn für Unternehmen: Ein Schritt-für-Schritt-Leitfaden > Mit LinkedIn für Unternehmen Glaubwürdigkeit und ein sinnvolles Netzwerk aufbauen und Insider-Wissen von Experten aus Ihrer Branche sammeln. - Published: 2023-11-23 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/de/linkedin-fuer-unternehmen-marketing-leitfaden/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_342512 - Network: LinkedIn Mit 875 Millionen Nutzern weltweit (Stand: Oktober 2022) ist LinkedIn das weltweit führende Business-Netzwerk. 73 % der aktiven LinkedIn-Mitglieder leben laut FutureBiz außerhalb den USA, 18 Millionen stammen aus den DACH-Ländern. Der Hauptgrund? Sie wollen „ihr berufliches Netzwerk stärken“. Für Einzelpersonen ist LinkedIn eine ausgezeichnete Anlaufstelle, um Kontakt zu alten Kollegen zu halten, sich Empfehlungen für neue Geschäfte zu holen oder nach einem neuen Job zu suchen. Doch wie sieht effektives Marketing für Unternehmen auf LinkedIn aus? Wir haben alles zusammengetragen, was Ihr über die Vermarktung Eurer Firma auf LinkedIn wissen müsst — frisch aktualisiert für 2024. Bevor Ihr in unseren Beitrag einsteigt, schaut Euch unsere Schritt-für-Schritt-Anleitung dazu an, wie man eine LinkedIn-Unternehmensseite von Grund auf erstellt: https://www. youtube. com/watch? v=L_JJyAqkJv8 So nutzt Ihr LinkedIn für Unternehmen Haltet Euch an die folgenden Schritte, um eine LinkedIn-Unternehmensseite einzurichten, sie weiterzuentwickeln und zu bewerben, damit Ihr Eure strategischen Ziele auf der Plattform erreicht. Schritt 1: Erstellt eine LinkedIn-Unternehmensseite Um auf LinkedIn zuzugreifen, müsst Ihr einen persönlichen Account einrichten. Dieser wird auch zum Administrator für Eure Unternehmensseite (obwohl Ihr später weitere Seitenmanager hinzufügen könnt). Ich empfehle, sich mit der beruflichen E-Mail-Adresse anzumelden, aber das müsst Ihr selbst entscheiden. Alles klar? Jetzt können wir Eure Seite einrichten. Nachdem Ihr eingeloggt habt, klickt auf das „Work“-Symbol oben rechts in Eurem Browser. Scrollt im nun geöffneten Pop-up-Menü nach unten und wählt Unternehmensseite erstellen. Wählt die für Euch passende Seite aus den verfügbaren Optionen: Kleinunternehmen Mittlere bis große Unternehmen Showcase-Seite Bildungseinrichtung Sie sind alle selbsterklärend, mit Ausnahme... --- ### Cómo usar LinkedIn para empresas: la guía definitiva > Usa LinkedIn para empresas y genera credibilidad, crea una red significativa y aprovecha la experiencia de expertos establecidos en tu industria. - Published: 2023-11-22 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/es/linkedin-para-empresas-marketing/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_342512 - Network: LinkedIn LinkedIn es la red social para empresas líder en el mundo. A enero, LinkedIn tenía 722 millones de usuarios. Actualmente, 25% de los adultos estadounidenses usan LinkedIn y 22% de ellos lo usan todos los días. La motivación principal para usar LinkedIn es “fortalecer las redes profesionales”. Para las personas, es un gran lugar para mantenerse en contacto con antiguos colegas, obtener referencias para nuevos negocios o buscar un nuevo empleo. ¿Pero cuál es la manera más eficaz de hacer marketing en LinkedIn? En esta guía, hemos agrupado todo lo que necesitas saber sobre marketing en LinkedIn. Antes de comenzar, mira nuestra guía paso a paso para crear una página de empresa en LinkedIn desde cero: https://www. youtube. com/watch? v=L_JJyAqkJv8 Cómo usar LinkedIn para empresas Sigue los pasos a continuación para configurar, consolidar y promover una página de empresa en LinkedIn y lograr tus objetivos estratégicos en la plataforma. Paso 1: Crea una página de empresa en LinkedIn Para acceder a LinkedIn, primero necesitas crear una cuenta personal. Esta persona será la administradora de tu página empresarial (aunque más adelante puedes añadir a otras personas como administradores). Una recomendación es configurar la cuenta con la dirección de correo electrónico de tu trabajo. Una vez que tengas un perfil personal, puedes crear tu página. Inicia sesión y haz clic en el ícono de Productos en la esquina superior derecha de tu buscador. Ve al final del menú desplegable y haz clic en Crea una página de empresa +. Selecciona el tipo... --- ### Guide complet des formats vidéo pour les réseaux sociaux [édition 2024] > Vous postez des vidéos sur Instagram, TikTok et Cie ? Avec ce guide, les formats vidéo pour les réseaux sociaux n’auront plus de secrets. - Published: 2023-11-21 - Modified: 2023-11-22 - URL: https://blog.hootsuite.com/fr/formats-video-pour-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Calculatrice, Vidéo sociale - Tags: Français - : pll_wpml_355221 Vous avez du mal à rester au fait des différents formats vidéo pour les réseaux sociaux ? Ne vous inquiétez pas, nous sommes passés par là. Les réseaux sociaux ne cessent de changer et de mettre à jour leurs algorithmes et leurs meilleures pratiques. C’est pourquoi nous nous sommes donné pour mission de devenir LA référence pour tout ce qui touche aux réseaux sociaux. Cela implique évidemment de vous fournir des informations à jour sur les formats vidéo pour les réseaux sociaux. Poursuivez votre lecture pour découvrir les toutes dernières caractéristiques techniques requises sur chacune des plateformes les plus populaires. Caractéristiques techniques des vidéos sur Facebook L’optimisation du contenu vidéo sur Facebook est une tâche délicate, principalement parce que Facebook diffuse les vidéos à ses utilisateurs de nombreuses façons. Aujourd'hui, lorsque vous achetez une publicité vidéo sur Facebook, elle peut s’afficher dans des dizaines de formats différents : dans le fil d’actualité d'un utilisateur, dans la barre latérale de la version ordinateur de Facebook ou encore dans la boîte de réception d’une personne sur Messenger. Si vous importez une vidéo sur Facebook, il est essentiel de connaître la taille de fichier maximale autorisée, entre autres. Vous gagnerez également à maîtriser les différents types de vidéos Facebook et à trouver le format le mieux adapté à vos objectifs de campagne. Découvrez ci-dessous les caractéristiques techniques des vidéos sur Facebook ou consultez la page d’aide de la plateforme. Vidéos classiques sur le fil Facebook Résolution recommandée : 1 080 pixels ou moins.... --- ### The Easiest Way To Upload YouTube Shorts (Desktop + Mobile) > If you're already making TikToks or Reels, you should be using YouTube Shorts too. We'll teach you the easiest way to upload YouTube Shorts. - Published: 2023-11-21 - Modified: 2023-11-21 - URL: https://blog.hootsuite.com/upload-youtube-shorts/ - Categories: Strategy - Tags: Social media scheduling, Social video - Tags: English - : pll_wpml_3130307 - Network: YouTube YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Let’s get into it. How to upload YouTube Shorts using Hootsuite If you're already using Hootsuite to manage your YouTube channel, we've got great news — you can easily use Hootsuite's desktop app to upload and schedule Shorts. Here's how: 1. Head over to your Hootsuite dashboard Click Compose. Under Create, select YouTube video. 2. Upload your video Remember, your video has to be 60 seconds or shorter to make it onto the Shorts feed. If your video is longer than 60 seconds, it'll end up on your channel instead. 3. Fill out the important info Add your caption under Title. If you want to use hashtags, and we recommend you do, add them under Description. You can customize your thumbnail by choosing a still from your video or uploading a custom cover image. Viewers who come across your video in the Shorts feed won't see your thumbnail, but anyone who views your Shorts from your channel page will. A branded thumbnail is a pretty nice touch for brand consistency — and while YouTube's desktop app won't let you do this, Hootsuite does (just... --- ### Komplett-Leitfaden: Social-Media-Videospezifikationen für 2024 > Nicht auf dem Laufenden in Sachen Social-Media-Videospezifikationen? Hier kommt alles, was Ihr für Insta, TikTok & Co. wissen müsst! - Published: 2023-11-21 - Modified: 2023-11-22 - URL: https://blog.hootsuite.com/de/social-media-videospezifikationen/ - Categories: Strategie - Tags: Inhaltserstellung, Soziales Video - Tags: Deutsch - : pll_wpml_355221 Fällt es Euch schwer, den Überblick über all die unterschiedlichen Videospezifikationen zu behalten? Uns ging es genauso. Social-Media-Plattformen ändern sich so oft wie das Wetter; Algorithmen und Best Practices werden ständig aktualisiert. Deshalb haben wir es uns zur Aufgabe gemacht, die erste Anlaufstelle für alles zu sein, was mit sozialen Medien zu tun hat — einschließlich aktueller Social-Media-Videospezifikationen. Lest weiter und lernt die neuesten Videospezifikationen für die beliebtesten Social-Media-Plattformen kennen. Facebook Videospezifikationen Die Optimierung von Videoinhalten auf Facebook ist nicht ganz einfach, vor allem wegen der vielen verschiedenen Möglichkeiten, Videos an die Nutzer auszuliefern. Wenn man heute eine Video-Werbeanzeige auf Facebook kauft, kann diese in Dutzenden verschiedenen Formaten erscheinen (im mobilen Newsfeed eines Nutzers, in der Seitenleiste der Desktop-Version von Facebook oder sogar im Posteingang des Nutzers im Facebook Messenger). Außerdem muss man unter anderem wissen, wie hoch das Upload-Limit für Videos bei Facebook ist. Es lohnt sich also, über die verschiedenen Arten von Facebook-Videos Bescheid zu wissen und ein Auslieferungsformat auszuwählen, das zu Euren Kampagnenzielen passt. Im Folgenden findet Ihr die Facebook-Videoauflösungen und Spezifikationen, die Ihr kennen solltet — oder Ihr schaut auf der Hilfeseite nach. Normales Facebook-Feed-Video Empfohlene Auflösung: 1080 Pixel oder weniger. Ladet das Video mit der höchsten verfügbaren Auflösung hoch, das den Grenzwerten für Dateigröße und Seitenverhältnis entspricht. Abmessungen im Quer- und Hochformat: 1280 x 720 Mindestbreite: 1200 Pixel Unterstützte Seitenverhältnisse: 16:9 (Querformat) bis 9:16 (Hochformat) und 16:9 (Hochformatvideo mit einem Link) Mobilgeräte-Seitenverhältnis: gibt alle Videos im Format 2:3 wieder Empfohlene Zeichenanzahl: 90, mit Link Überschrift... --- ### How to Find, Use, and Create Instagram Reel Templates > Instagram Reels templates eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips. - Published: 2023-11-21 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-reels-templates/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3116574 - Network: Instagram With the ever-growing popularity of Instagram Reels, many content creators are looking for ways to save time and get more videos into the algorithm. One way to do this is by using Instagram Reel templates. Quick, creative, and customizable Instagram Reel templates are a great tool to help you create eye-catching short-form video content on Instagram without having to start from scratch. This guide teaches you how to find, use, and create Instagram Reels templates for your videos. What is an Instagram Reel template? An Instagram Reel template is essentially a pre-made video layout that can be easily edited and customized with your own content. These templates typically come with pre-set music and clip durations from existing Reels, making creating content that matches popular trends and music easier. The beauty of Instagram Reels templates is that they eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips to match it. This means you can spend less time editing and start jumping in on trends earlier. Essentially, using templates a huge time-saving hack for content creation For a quick primer on how to use Reels templates, watch this video: https://www. youtube. com/watch? v=tVvhoYu3jpM How to find Instagram Reels templates Wondering how to find Reel templates on Instagram? There are two main ways to do this. Option 1: Browse the template library To start, open your Instagram app and navigate to the Reels tab. You can do this by clicking the Reels icon on the bottom right... --- ### La guía completa de especificaciones de video de redes sociales en 2024 > ¿Estás actualizado con las especificaciones de video de redes sociales? Añade esta página a tus favoritos para mantenerte al tanto. - Published: 2023-11-20 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/es/especificaciones-de-video-de-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido, Video social - Tags: Español - : pll_wpml_355221 ¿Te cuesta trabajo estar actualizado con las diferentes especificaciones de video de redes sociales? A nosotros también. Las plataformas sociales cambian como las mareas, con algoritmos y mejores prácticas que se actualizan constantemente. Es por eso que nuestra misión es ser el recurso de referencia para todo lo relacionado con las redes sociales, incluidas las especificaciones actualizadas de videos de redes sociales. Sigue leyendo para encontrar las especificaciones de video más recientes para cada una de las plataformas sociales más populares. Especificaciones de video de Facebook Optimizar el contenido de video para Facebook es complicado, principalmente debido a las diferentes formas en que muestra videos a sus usuarios. Cuando compras un anuncio de video en Facebook hoy en día, podría aparecer en docenas de formatos diferentes (en el feed del dispositivo móvil de alguien, en la barra lateral de la versión de escritorio de Facebook o incluso en la bandeja de entrada de alguien en Facebook Messenger). Y también hay que saber cuál es el límite de carga de videos de Facebook, entre otras cosas. Vale la pena familiarizarse con la variedad de videos de Facebook y encontrar un formato que coincida con los objetivos de tu campaña. Encuentra la resolución de video de Facebook y las especificaciones que necesitas a continuación, o consulta la página de ayuda. Video normal del feed de Facebook Resolución recomendada: 1080p o menos. Sube el video de mayor resolución disponible que cumpla con los límites de tamaño y proporción de archivo. Dimensiones de paisaje... --- ### Wie man Geld auf TikTok verdienen kann [4 Strategien für 2024] > Wer weiß, wie man Geld auf TikTok verdienen kann, kann sein Hobby zum Vollzeitjob machen. Hier kommen die besten Strategien zum Geldverdienen auf der App. - Published: 2023-11-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/geld-auf-tiktok-verdienen/ - Categories: Strategie - Tags: Social commerce, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771324 - Network: TikTok Egal, wie Ihr hierher gefunden habt: Willkommen! Hier erfahrt Ihr, wie Ihr Geld auf TikTok verdienen könnt. Vielleicht liegt es an Eurem Unternehmergeist. Oder Ihr habt vom Tesla Model X der 21-jährigen Addison Rae gehört. Vielleicht habt Ihr die Benachrichtung zur „Bildschirmzeit” erhalten (ja, die, bei der das Handy passiv-aggressiv darauf hinweist, dass Ihr internetsüchtig seid). Und dann habt Ihr Euch gedacht: „Hey, ich könnte das doch auch zu Geld machen. ” TikTok rangiert auf Platz 6 der meistgenutzten Social-Media-Plattformen weltweit, mit über 1 Milliarde aktiver Nutzer (Stand: Januar 2022). Das ist ein großer Markt. Viele Leute haben bereits herausgefunden, wie man auf TikTok Geld verdienen kann, und einige betrachten es als Vollzeitjob. Hier findet Ihr die besten Strategien, um mit der App Geld zu verdienen (oder Ihr seht Euch gleich das Video unten an! ) https://youtu. be/O-J8cfpCSFI Kann man Geld auf TikTok verdienen? Die kurze Antwort lautet: Ja! Wer direkt auf TikTok Geld verdienen will, muss mindestens 18 Jahre alt sein, mehr als 10. 000 Follower haben und mindestens 100. 000 Views in den letzten 30 Tagen vorweisen. Dann kann man sich auf der App für den TikTok Creator Fund bewerben. Aber genau wie beim Malen eines Bildes oder beim Ermitteln des Beziehungsstatus des Ex des Ex des Ex, erfordert das Geldverdienen auf TikTok ein wenig Kreativität. Es gibt zwar offizielle, von der App finanzierte Methoden, um Geld zu verdienen, aber es gibt auch viele andere Möglichkeiten, wie Ihr auf der Plattform Geld machen könnt — selbst wenn Eure... --- ### 38 outils pour Twitter (X) qui renforceront votre stratégie marketing > Dans cet article, nous nous pencherons sur 40 outils pour Twitter (X) susceptibles d'améliorer votre stratégie marketing. - Published: 2023-11-16 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/fr/outils-twitter/ - Categories: Stratégie - Tags: Calculatrice, Outils de médias sociaux - Tags: Français - : pll_wpml_341722 - Network: Twitter Vous souhaitez toucher votre public cible et développer votre marque sur X ? De nombreux outils pour Twitter sont à votre disposition pour vous y aider. Avec les bons outils, vous gagnerez du temps tout en suivant vos progrès et en améliorant vos performances. Dans cet article, nous nous pencherons sur 40 outils susceptibles d'améliorer votre stratégie marketing sur Twitter. Votre objectif est-il de découvrir des influenceurs ou de nouveaux clients ? Ou bien d'être au fait des nouvelles tendances ou de ce qui se dit à propos de votre marque ? Ou encore d'évaluer la portée de vos tweets ou d'y insérer facilement des photos ? Quels que soient vos besoins, vous trouverez l'outil correspondant. Outils d'analyse sur X (Twitter) Statistiques Twitter Tous les comptes Twitter ont accès gratuitement aux statistiques Twitter, qui vous révèlent le nombre d'impressions et d'engagements générés par vos tweets à des moments précis de la journée et de la semaine. Vous pouvez également y suivre les performances de vos cartes Twitter. TweetReach Grâce à TweetReach, vous pouvez consulter gratuitement un aperçu des performances de vos tweets. Recherchez vos hashtags, liens et mots-clés pour voir qui a interagi avec vos messages. Les abonnés payants peuvent également suivre les réponses, les mentions, les hashtags, les mots-clés et les retweets en temps réel. Hootsuite Analytics Récoltez des données en temps réel pour vos principaux indicateurs Twitter à l'aide de Hootsuite Analytics. Les rapports clairs et concis qu'il fournit peuvent être exportés et partagés avec votre équipe. Social... --- ### How Much Does YouTube Pay Per View? We Tested It! > Yes, YouTube pays per view—but that doesn't mean that a million video views will make you rich. We'll explain. - Published: 2023-11-14 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/ - Categories: Experiments - Tags: Social media advertising, Social video - Tags: English - : pll_wpml_3130079 - Network: YouTube Ever wonder how much your average cat video generates on YouTube? Or maybe, whether or not you can pay your rent with your ukulele cover of Baby Shark? Before you quit your day job, you've got to answer the question, "How much does YouTube pay per view? " Get ready because we've taken it upon ourselves to answer whether or not monetizing your YouTube channel is worth it. And make sure you read till the end — we're outlining eight creative ways to make cash off YouTube. Does YouTube pay per view? Yes, YouTube pays per view. But YouTube does not pay per video view — instead, they pay per ad view. That means the real question isn't "How much money per view on YouTube," but rather, "How much money per YouTube ad view can I make? " To understand how YouTube pay-per-view works, you first need to know the difference between video views and ad views. Video views: Video views are the amount of views your video gets. Ad views: Ad views are the amount of views ads on your video get. YouTube pays you for the amount of ad views your video gets. If your video has a million views but no advertising on it, you won't be making any money. If your video has a million views but only 10,000 ad views, you'll be making money only on the 10,000 ad views. YouTube makes money off the advertising space, so they will pay based on how much... --- ### LinkedIn per il business: guida al successo > Con LinkedIn per il business costruisci la tua credibilità, crei un network forte, e puoi scoprire i segreti degli esperti Top nel tuo campo. - Published: 2023-11-10 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/it/linkedin-per-il-business-guida-al-successo/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_342512 - Network: LinkedIn Qual è il più importante network professionale al mondo? Linkedin per il business stravince con 875 milioni di utenti di cui oltre 58 milioni sono aziende. Un indagine di Statista rivela che Il 25% di tutti gli americani adulti usa LinkedIn, e il 22% di questi lo usa ogni giorno. La ragione principale di usare LinkedIn per le aziende? Rafforzare il loro network professionale. Per le persone, è un posto grandioso per rimanere in contatto coi vecchi colleghi, avere riferimenti per nuove attività, o cercare nuovi lavori. Ma per le aziende? Come commercializzare effettivamente un business su LinkedIn? Abbiamo messo assieme tutto ciò che devi sapere per fare marketing su LinkedIn, usa i nostri dati (e i nostri consigli) per avere successo con Likedin Business nel 2024 (e oltre). Se preferisci iniziare con un video (e sai l’inglese) guarda la nostra guida che ti spiega, passo dopo passo, come creare una pagina aziendale LinkedIn da zero: https://www. youtube. com/watch? v=L_JJyAqkJv8 Come usare Linkedin per il business Segui i passi qui sotto per preparare, far crescere e promuovere la pagina Linkedin della tua azienda e raggiungere i risultati strategici sulla piattaforma. Step 1: Crea una Pagina LinkedIn Aziendale Per accedere a Linkedin, devi prima creare un account individuale. Questo sarà anche l’administrator della tua Pagina Aziendale (anche se puoi aggiungere manager di Pagina successivamente). Ti raccomando di fare il sign up con il tuo indirizzo email. Ok, ora possiamo creare la tua Pagina. Dopo che hai fatto il login, clicca sull’icona... --- ### Recruter sur les réseaux sociaux : comment trouver les meilleurs candidats > Votre #recrutement stagne ? Trouvez une mine de candidats intéressants en suivant nos conseils pour recruter sur les réseaux sociaux. - Published: 2023-11-09 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/recruter-sur-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Promotion des employés, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3126443 Les gens postulent pour une entreprise, pas pour un emploi. Recruter sur les réseaux sociaux permet de toucher un plus grand nombre de candidats qualifiés et de construire votre réputation employeur. D’après plusieurs experts, 2024 continue d’être un marché favorable aux demandeurs d’emploi, puisque 90 % des responsables de recrutement peinent à pourvoir les postes ouverts. Mais où se cachent les meilleurs candidats ? Sur les réseaux sociaux, bien sûr ! 63 % des personnes à la recherche active d'un emploi ont postulé à des offres trouvées sur les réseaux sociaux et les membres des générations Y et Z représentent près de la moitié de ces candidats (48 %). Voici comment créer une stratégie efficace pour recruter sur les réseaux sociaux et construire une audience de talents qui ne désire qu'une chose : travailler pour vous. Qu’est-ce que le recrutement sur les réseaux sociaux ? Le recrutement sur les réseaux sociaux consiste à utiliser les médias sociaux pour trouver et attirer des candidats, échanger avec eux et les encourager à postuler dans votre entreprise. Pour recruter sur les réseaux sociaux, les plateformes les plus populaires sont LinkedIn, Facebook, Twitter et Glassdoor. Il ne s’agit pas simplement de diffuser des offres d’emploi, comme avec les méthodes traditionnelles de recrutement. Le recrutement sur les réseaux sociaux vise à chercher proactivement les meilleurs talents et à construire votre marque employeur afin de donner envie aux gens de travailler pour votre entreprise. Comment recruter sur les réseaux sociaux en 7 étapes 1. Soyez actif... --- ### Social-Media-Recruiting in 2024: So findet Ihr die besten Kandidaten > Mit diesen bewährten Social-Media-Recruiting-Tipps für Unternehmen jeder Größe führt #Stellefrei zu den richtigen Bewerbern. - Published: 2023-11-09 - Modified: 2023-11-09 - URL: https://blog.hootsuite.com/de/social-media-recruiting/ - Categories: Strategie - Tags: Mitarbeitervertretung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3126443 Menschen bewerben sich bei Unternehmen, nicht bei Stellenangeboten. Durch den Einsatz sozialer Medien zur Personalbeschaffung — aka Social-Media-Recruiting — erreicht Ihr mehr qualifizierte Bewerber und baut Eure Reputation als Arbeitgeber auf. Trotz Aufstieg von KI und wirtschaftlich wie politisch angespannten Zeiten — Experten prognostizieren für 2024, dass der Bedarf an neuem Personal weiterhin anhält. Denn nach wie vor herrscht Fachkräftemangel und viele offene Stellen lassen sich nicht besetzen. Wo stecken also die richtigen Kandidaten? Scrollin' Social: 63 % der aktiven Jobsuchenden haben sich auf Positionen beworben, die sie über soziale Medien gefunden haben, darunter fast die Hälfte (48 %) der Generation Z und der Millennials. Hier erfahrt Ihr, wie Ihr eine effektive Social-Media-Recruiting-Strategie entwickelt, um ein Publikum von Top-Talenten anzuziehen, das es kaum erwarten kann, bei Euch einzusteigen. Was ist Social-Media-Recruiting? Unter Social-Media-Recruiting versteht man die Nutzung sozialer Medien, um Kandidaten zu finden, anzusprechen, mit ihnen zu kommunizieren und zu motivieren, sich bei Eurer Firma zu bewerben. Zu den beliebten Social-Media-Recruiting-Plattformen in den DACH-Ländern zählen LinkedIn, XING, Facebook und WhatsApp. Social-Media-Recruiting führt über traditionelle Methoden zur Personalbeschaffung wie das Auflisten freier Jobs oder die Platzierung von Stellenanzeigen hinaus. Bei echtem Social-Media-Recruiting geht es darum, proaktiv nach Top-Talenten zu suchen und Eure Marke als einen Arbeitgeber aufzubauen, für den man gerne arbeiten möchte. In 7 Schritten zur überzeugenden Social-Media-Recruiting-Strategie 1. Seid in den richtigen sozialen Netzwerken aktiv Ihr müsst nicht unbedingt eine bestimmte Social-Media-Plattform nutzen, um erfolgreich zu sein. Entscheidend ist — wie beim normalen Social-Media-Marketing —, dass Ihr wisst, wo... --- ### Does Instagram Notify When You Screenshot? Not Exactly > Ever hesitated before taking a screenshot on Instagram in case you accidentally trigger a notification? Relax—you're probably in the clear. - Published: 2023-11-09 - Modified: 2023-11-15 - URL: https://blog.hootsuite.com/does-instagram-notify-when-you-screenshot/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3130027 - Network: Instagram Life's full of big questions. Are aliens real? Does destiny rule our existence, or do we have control over our fate? And, of course, does Instagram notify when you screenshot? Today, we're going to answer the most important one: Can people see when you screenshot on Instagram? We'll walk you through each potential scenario and teach you how to take your own screenshots on Instagram. Does Instagam notify when you screenshot a story? Nope. The answer to "Does IG notify when you screenshot a story? " is an unequivocal no. Instagram Stories have a pesky habit of disappearing after 24 hours. And if it's not your Story, you'll lose it forever. So, maybe you want to send a Story to your friend who isn't on the app. Or maybe you want to hang on to a Story's relevant information before it expires. Whatever the reason for doing so, screenshotting an Instagram Story will not notify the person who posted it. That means the answer to, "Can you see who screenshotted your Instagram story? " is also no. Does Instagam notify when you screenshot a post? No. Instagram does not notify anyone when you screenshot a post. Instagram is full of valuable, educational information. And when you find something that teaches you something, you should screenshot it for your reference. And sure, you can also save the post to your saved folder, but having a 'hard' digital copy on your phone or computer may come in handy. https://www. instagram. com/p/Cwp-1Z2P8w1/? utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==... --- ### How to Create a Standout Instagram Aesthetic [Free Templates] > Your Instagram aesthetic is the first thing potential followers and prospects notice when they check out your profile — here's how to get it right. - Published: 2023-11-09 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/instagram-aesthetic/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2224322 IG is a visual-focused social media platform, and commitment to a cohesive Instagram aesthetic is one of the best ways to make your brand stand out from the rest. Scroll on for aesthetic advice when it comes to posts, captions, stories, bios and more (and, perhaps most importantly, how to get that elusive aesthetic grid). Examples included, of course. What is an Instagram aesthetic? The term “aesthetic” is basically a synonym for beautiful (like, you know, the Northern Lights or Blake Lively). But when it comes to Instagram, your aesthetic is about more than purely visuals: it’s about the mood that those visuals convey, and the overall vibe (if any) that can be felt from the content as a whole. The biggest component of an Instagram aesthetic is a color palette (which should be part of your style guide). Picking a cohesive, consistent and eye-catching color scheme as a guide for all of your Instagram content is the best way to curate a specific aesthetic. That said, your use of fonts, spacing, and even emojis can contribute to your aesthetic, as well. Usually, Instagram aesthetics are beautiful—for example, there’s the warm, natural vibe of this interior design studio’s profile. Source: Instagram There’s more bold examples, too—take the IG profile of Cheetos Central America. Source: Instagram The concept of an aesthetic might be simple, but not every account has one (actor Jake Gyllenhaal, for example, has yet to find a cohesive vibe). Source: Instagram Instagram aesthetic examples Visual learners, you’re in... --- ### Qué es la venta social: una guía para las ventas en redes sociales en 2024 > La venta social te permite enfocar tu prospección, establecer una relación con clientes potenciales e impulsar las ventas en las redes sociales. - Published: 2023-11-08 - Modified: 2023-11-20 - URL: https://blog.hootsuite.com/es/que-es-la-venta-social/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Participación en redes sociales - Tags: Español - : pll_wpml_343646 Olvídate de las llamadas en frío: la técnica de ventas más poderosa hoy en día es la venta social, o social selling. La venta social le permite a tu empresa concentrarse en las perspectivas comerciales en redes sociales y establecer una relación con una red de clientes potenciales. Es una forma moderna de construir relaciones y conexiones, y es una táctica de ventas realmente poderosa. La venta social no es publicidad en redes sociales. No es marketing de redes sociales. Es la práctica de fomentar las relaciones como parte de tu embudo de ventas. Piensa: menos presentaciones, más conversaciones. Es posible que ya estés haciendo ventas sociales de manera intuitiva, pero solo por diversión, hemos preparado esta súper publicación. Aquí cubrimos todo lo que necesitas saber para dominar realmente el juego de las ventas sociales. En esta publicación, nosotros: Definimos venta social Compartimos por qué deberías preocuparte por las ventas sociales Describimos las mejores redes para la venta social Identificamos herramientas útiles de venta social Enumeramos consejos y las mejores prácticas de venta social ¿Qué es la venta social? La venta social es la práctica de usar los canales de redes sociales de una marca para conectar con prospectos, desarrollar una conexión con ellos e interactuar con clientes potenciales. La venta social puede ser una táctica poderosa para ayudar a las empresas a alcanzar sus objetivos de ventas; ¡piénsalo como una forma moderna de construir relaciones! Si tu marca tiene una página comercial de Facebook, una página de LinkedIn o... --- ### 7 Types of Social Media and How Each Can Benefit Your Business > Find out how you can use different types of social media platforms and formats to support your business (and social) goals. - Published: 2023-11-08 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/types-of-social-media/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_69542 With so many types of social media platforms out there, it can be tempting to join them all—or bury your head in the sand. But not all social media platforms are created equal, and if you want to be successful on social, you need to prioritize. Which platforms are worth your time and energy, and which ones will yield diminishing returns? To help you make sense of the social landscape, we've grouped a wide variety of platforms into seven general categories. We break down specific use cases and what businesses can accomplish by using them. If you're ready to find the right fit for your business, read on! 7 types of social media platforms 1. Traditional social networking sites Examples: Facebook, LinkedIn, X (formerly Twitter), Threads Used for: Connecting directly with customers in specific areas, communities, or interest groups. How your business can use them: Traditional social networking sites are a great way to amplify your voice and connect with your audience. These flexible platforms are designed to help you share both text and visual content with whomever you like. They share features like networking, event organizing, and advertising. Traditional social platforms also gather lots of information about their users. This allows you to run specific targeted ads and connect with the right audience to share useful information, promote upcoming local events or appearances, or run contests. https://twitter. com/LAYS/status/1689758525046902784? s=20 You can also use these platforms to connect directly with customers using direct messaging tools. These can be valuable for... --- ### Guide du social selling : comment vendre sur les réseaux sociaux en 2024 > Grâce au social selling, ciblez votre prospection, nouez des liens avec des clients potentiels et boostez vos ventes sur les réseaux sociaux. - Published: 2023-11-07 - Modified: 2023-11-20 - URL: https://blog.hootsuite.com/fr/le-social-selling/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_343646 - Network: Facebook, LinkedIn, Twitter Oubliez le démarchage téléphonique : le social selling est LA technique de vente la plus efficace aujourd’hui. Le social selling permet à votre entreprise de se concentrer sur ses prospects sur les réseaux sociaux et de construire une relation avec de potentiels leads. C’est une méthode utilisée de nos jours pour créer des liens : ne sous-estimez pas sa puissance. Le social selling n’est pas de la publicité sur les réseaux sociaux. Ce n’est pas non plus la même chose que le marketing sur les médias sociaux. Le social selling consiste à entretenir des relations dans le cadre de votre tunnel de vente. En bref : moins de speech, plus de discussions. Il est possible que vous utilisiez déjà le social selling de manière naturelle, mais juste pour nous amuser, nous avons créé ce guide ultra complet. Nous aborderons tout ce qu’il faut savoir pour véritablement devenir un maître dans l’art de vendre sur les réseaux sociaux. Dans cet article, nous allons : définir ce qu’est le social selling vous démontrer l’importance du social selling identifier les meilleures plateformes pour le social selling suggérer des outils utiles pour vendre sur les réseaux sociaux partager des conseils et bonnes pratiques pour vendre sur les réseaux sociaux Qu’est-ce que le social selling ? Le social selling se définit comme la pratique consistant à utiliser les réseaux sociaux d’une marque pour entrer en contact avec des prospects, tisser des liens avec eux et identifier de potentiels leads. Cette technique puissante peut aider les... --- ### Social Selling erklärt: Ein Leitfaden zum Social-Media-Vertrieb > Durch Social Selling lassen sich Interessenten gezielt ansprechen, Beziehungen zu potenziellen Kunden knüpfen und Käufe via Social Media fördern. - Published: 2023-11-07 - Modified: 2025-03-24 - URL: https://blog.hootsuite.com/de/social-selling-richtig-machen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_343646 Vergesst die Kaltakquise! Die wirksamste Verkaufstechnik heißt heute Social Selling. Social Selling ermöglicht es Unternehmen, potenzielle Kunden in den sozialen Medien anzusprechen und Beziehungen zu einem Netzwerk potenzieller Leads zu knüpfen. Es handelt sich um eine zeitgemäße Art des Aufbaus von Beziehungen und Verbindungen — und es ist eine sehr mächtige Vertriebstaktik. Social Selling ist keine Social-Media-Werbung. Und auch kein Social-Media-Marketing. Es geht um die Praxis der Beziehungspflege als Teil des Vertriebsfunnels. Kurz gesagt: weniger Anpreisen, mehr Konversation. Vielleicht betreibt ihr Social Selling bereits intuitiv. Aber in diesem Beitrag lernt ihr diese Taktik von Grund auf kennen. Ihr erfahrt alles, was ihr wissen müsst, um im Social Selling richtig durchzustarten. Was euch in diesem Beitrag erwartet: Definition Social Selling warum ihr euch mit Social Selling beschäftigen solltet welches die besten Netzwerke für Social Selling sind nützliche Social-Selling-Tools Tipps und Best Practices für Social Selling Was ist Social Selling? Unter Social Selling versteht man die Nutzung der Social-Media-Kanäle einer Marke, um mit potenziellen Kunden in Kontakt zu treten, eine Beziehung zu ihnen aufzubauen und mit potenziellen Leads zu interagieren. Social Selling ist eine sehr effiziente Taktik, die Unternehmen dabei unterstützt, ihre Absatzziele zu erreichen — betrachtet es einfach als modernen Beziehungsaufbau! Wenn eure Marke eine Facebook-Unternehmensseite, eine LinkedIn-Seite oder ein X (vormals Twitter)-Profil betreibt oder auf einer anderen Plattform aktiv ist, wisst ihr bereits über die Basics des Social Selling Bescheid. Jede Art von Unternehmen kann Social Selling nutzen. Egal, ob Großkonzern oder unabhängiger Unternehmer, ob ihr nun Jetskis oder selbstgemachtes... --- ### Reclutamiento social: cómo encontrar los mejores candidatos > Pasa de #Vacante a un proceso completo con estos consejos probados de reclutamiento social para empresas de todos los tamaños. - Published: 2023-11-06 - Modified: 2023-11-06 - URL: https://blog.hootsuite.com/es/reclutamiento-social/ - Categories: Estrategia - Tags: Español - : pll_wpml_3126443 La gente se postula a las empresas, no a los empleos. El uso de las redes sociales para la contratación (también conocido como reclutamiento social) llega a candidatos más calificados y construye tu reputación como empleador. Los expertos dicen que 2023 sigue siendo un mercado de búsqueda de empleo, ya que el 90% de los directores de recursos humanos actualmente tienen dificultad cubriendo los puestos vacantes. ¿Dónde están entonces los mejores candidatos? Navegando las redes sociales: el 63% de los buscadores de empleo activos han aplicado a trabajos que encontraron en redes sociales, incluida casi la mitad (48%) de la Generación Z y los Millennials. Aquí te mostramos cómo crear una estrategia de reclutamiento social eficaz para hacer crecer una audiencia de los mejores talentos que están ansiosos por trabajar para ti. ¿Qué es el reclutamiento social? El reclutamiento social es la práctica de usar las redes sociales para encontrar, atraer, involucrar y motivar a los candidatos a postularse en tu empresa. Las plataformas sociales de reclutamiento más populares incluyen LinkedIn, Facebook, Twitter y Glassdoor. El reclutamiento social va más allá de los métodos de reclutamiento tradicionales, como la distribución de ofertas de trabajo. El verdadero reclutamiento social consiste en buscar proactivamente los mejores talentos y construir tu marca como empleador para el que la gente quiere trabajar. Cómo construir una estrategia sólida de reclutamiento social: 7 pasos 1. Mantente activo en las redes sociales adecuadas No es necesario usar una plataforma social específica para tener éxito. La clave, como... --- ### 63 Valentine's Day Social Media Posts: Ideas & Examples - Published: 2023-11-02 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/valentines-day-social-media-posts/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3129828 Need help planning your Valentine's Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time. If you're fresh out of ideas or simply looking for inspiration, these Valentine's Day social media campaigns and posts can help you get started. Bonus: Check out the weirdest holidays to celebrate on social media. 63 Valentine’s Day social media posts Get ready to spread the love and make your brand stand out with these Valentine's Day social media ideas. 15 Valentine’s Day Instagram posts With over 1 billion active users, Instagram is a great platform to showcase your Valentine's Day spirit. Here are some ideas for engaging and creative posts. 1. The Body Shop spreads vegan love https://www. instagram. com/reel/CyYmO0svSxN/? igshid=MzRlODBiNWFlZA== The Body Shop shows love goes beyond romantic relationships with this Valentine's Day social post promoting their vegan products. 2. What Goes Around NYC goes shoppable https://www. instagram. com/p/CoQoRMXJkb9/? igshid=MzRlODBiNWFlZA== If you want customers to go from liking your post to making a purchase, take inspiration from What Goes Around NYC's shoppable Valentine's Day post. 3. Process first with Fostering Flowers https://www. instagram. com/reel/Cn5SWsfOIS6/? igshid=MzRlODBiNWFlZA== Valentine's Day is all about special gifts. Fostering Flowers shows what makes its resin products unique and eye-catching with this behind-the-scenes process post. 4. Huckleberry Co. is for the dogs https://www. instagram. com/p/CobYrqXS3tB/? igshid=MzRlODBiNWFlZA== People love animals, and what better than some cuddly canine influencers to promote your brand's... --- ### Benchmarks sur les médias sociaux : nos données et conseils > Découvrez les benchmarks sur les médias sociaux actualisés pour les principales industries et analysez vos propres résultats. - Published: 2023-11-02 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/fr/benchmarks-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Recherche originale, Social media benchmarks - Tags: Français - : pll_wpml_3119217 Comment déterminer le nombre « correct » d’engagements à attendre d’une publication sur les médias sociaux ? 100 likes, est-ce beaucoup ou peu ? Pour répondre à ce type de question, vous avez besoin de points de repère : c’est là qu’interviennent les benchmarks sur les médias sociaux. Ces données spécifiques à chaque secteur permettent de suivre les moyennes relatives à des indicateurs tels que l’engagement et la croissance du nombre de followers. Ils vous permettent de comprendre les performances d’entreprises similaires à la vôtre et d’avoir une meilleure idée de ce que signifient réellement ces 100 likes. Poursuivez votre lecture pour en savoir plus sur les benchmarks sur les médias sociaux. Cet article passe au peigne fin les benchmarks actualisés (troisième trimestre 2023) de différents secteurs clés afin de vous aider à mieux comprendre vos résultats actuels sur les médias sociaux. Qu’est-ce qu’un benchmark sur les médias sociaux ? Un benchmark sur les médias sociaux est une moyenne qui sert de norme pour mesurer ou évaluer les résultats d’autres entreprises du même secteur ou de la même catégorie. Il constitue un point de référence en termes de réussite sur les médias sociaux. Considérez-le comme le niveau de performance que toutes les entreprises d’une industrie donnée devraient essayer d’atteindre ou de dépasser. Les benchmarks social media sont importants dans la mesure où ils vous fournissent un contexte pour vos KPI sur les médias sociaux. S’il est toujours utile de suivre ses propres indicateurs des médias sociaux et leur croissance au... --- ### Social-Media-Benchmarks: [Daten & Tipps] > Meta Description: Holt Euch aktuelle Social-Media-Benchmarks für wichtige Branchen und erfahrt, wo Ihr gerade steht. - Published: 2023-11-02 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/de/social-media-benchmarks/ - Categories: Strategie - Tags: Social media benchmarks, Social-Media-Analyse - Tags: Deutsch - : pll_wpml_3119217 Woher wisst Ihr, wie viel Engagement Ihr für Eure Social-Media-Posts wirklich erwarten könnt? Sind 100 Likes viel oder wenig? Die Antwort lautet: Es kommt darauf an. Genau hier kommen Social-Media-Benchmarks ins Spiel. Diese branchenspezifischen Daten geben Aufschluss über die Normen oder Durchschnittswerte für bestimmte KPIs wie Social-Media-Engagement und Follower-Wachstum. Damit erhaltet Ihr einen Überblick darüber, wie ähnliche Unternehmen abschneiden — und ein besseres Gespür dafür, was diese 100 Likes wirklich bedeuten. Lest weiter, um mehr über den Prozess des Social-Media-Benchmarking zu erfahren. In diesem Beitrag findet Ihr aktuelle (Q3 2023) Benchmarks für die wichtigsten Branchen, damit Ihr wisst, wie sich Eure Social-Media-Ergebnisse aktuell behaupten. Was ist ein Social-Media-Benchmark? Ein Social-Media-Benchmark ist ein Vergleichsmaßstab, an dem sich andere Unternehmen aus derselben Branche oder Kategorie messen oder beurteilen lassen. Der Benchmark ist im Wesentlichen die Norm für den Erfolg im Social Media Marketing. Betrachtet ihn als das Niveau der Social-Media-Performance, das alle Unternehmen innerhalb einer Kategorie erreichen oder übertreffen sollten. Social-Media-Benchmarks sind wichtig, weil sie den Kontext zu Euren Social-Media-KPIs liefern. Es ist immer sinnvoll, die eigenen Social-Media-Kennzahlen und das Wachstum im Laufe der Zeit zu verfolgen, selbst wenn man sie isoliert betrachtet. Doch wenn Ihr diese Daten in den Kontext der gesamten Branche stellt, könnt Ihr besser verstehen, wo es echte Verbesserungsmöglichkeiten gibt. Benchmarks lassen sich auch verwenden, um realistische Zielvorgaben zu machen. Einige Branchen (wie die Entertainment-Branche) haben naturgemäß eine größere Reichweite als andere (wie das Gesundheitswesen). Wenn Ihr wisst, was für Eure Branche „normal” ist, könnt Ihr vernünftige Meilensteine... --- ### Parámetros de referencia en redes sociales [Datos y consejos] > Obtén parámetros de referencia en redes sociales actualizados para sectores clave y comprende cómo se comparan tus resultados en este momento - Published: 2023-11-01 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/es/parametros-de-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Social media benchmarks - Tags: Español - : pll_wpml_3119217 ¿Cómo sabes cuál es el número "correcto" de interacciones que puedes esperar de tus publicaciones en las redes sociales? ¿100 me gusta es mucho o poco? La respuesta es: depende. Ahí es donde entran en juego los parámetros de referencia en redes sociales. Estos datos específicos de cada sector rastrean las normas o medias de métricas específicas como la interacción en las redes sociales y el aumento de seguidores. Te da una idea de cómo lo están haciendo empresas similares a la tuya, y una mejor idea de lo que significan realmente esos 100 "me gusta". Sigue leyendo para saber más sobre el proceso de evaluación comparativa en redes sociales. Este artículo incluye parámetros de referencia (actualizados al tercer trimestre de 2023) para sectores clave, que te ayudarán a comprender cómo se comparan tus resultados sociales en este momento. ¿Qué es un parámetro de referencia en redes sociales? Un punto de referencia en las redes sociales es un resultado medio que sirve de patrón para medir o evaluar a otras empresas del mismo sector o categoría. El punto de referencia es esencialmente la norma para el éxito del marketing en redes sociales. Piensa en él como el nivel de desempeño en redes sociales que las empresas de una categoría deberían intentar alcanzar o superar. Los parámetros de referencia en las redes sociales son importantes porque proporcionan un contexto para tus KPI de redes sociales. Siempre es útil hacer un seguimiento de tus propias métricas y crecimiento en las redes sociales... --- ### Comment débloquer et utiliser les emojis secrets de TikTok [LISTE COMPLÈTE] > Avez-vous déjà entendu parler des 46 emojis secrets de TikTok ? Nous allons vous montrer comment les trouver et à quel moment les utiliser. - Published: 2023-10-31 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/emojis-secrets-de-tiktok/ - Categories: Stratégie - Tags: Français - : pll_wpml_3114579 TikTok est l’une des applications de médias sociaux les plus étonnantes du marché. En tant qu’utilisateur, vous pensez probablement qu’elle n’a aucun secret pour vous. Eh bien... accrochez-vous à votre smartphone, car nous avons une surprise de taille : TikTok propose des emojis secrets ! Oui, vous avez bien lu, l’application contient 46 émoticônes cachées et totalement invisibles à l’œil nu. Ces emojis sont accessibles à tous ceux qui connaissent les astuces TikTok (et heureusement, nous en connaissons une ou deux). Dans cet article, nous allons vous montrer comment débloquer les emojis secrets de TikTok et à quel moment les publier pour séduire votre public. Comment utiliser les emojis secrets de TikTok ? Vous vous demandez comment obtenir (et utiliser) des emojis secrets sur TikTok ? Pour publier l’une des 46 émoticônes cachées de TikTok, vous devrez utiliser un code spécifique (vous trouverez la liste de tous les codes un peu plus loin dans cet article). Voici comment utiliser les emojis secrets de TikTok : Choisissez l’emoji que vous souhaitez publier dans la liste ci-dessous Copiez le code correspondant à cet emoji Collez le code dans votre commentaire ou légende TikTok Ça y est, vous venez de publier un emoji caché de TikTok ! Si un emoji vous plaît particulièrement, vous n’avez qu’à mémoriser son code pour l’utiliser sur TikTok à tout moment. Il suffit alors de taper le code entre crochets (les codes ressemblent à ça : ). Liste complète des codes des emojis secrets de TikTok (et leur... --- ### Geheime TikTok-Emojis freischalten und nutzen [VOLLSTÄNDIGE LISTE] > Wusstet ihr, dass es 46 geheime Emojis auf TikTok gibt? Hier ist wie man sie findet und in Kommentaren sowie Bildunterschriften einsetzt. - Published: 2023-10-31 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/geheime-tiktok-emojis-vollstaendige-liste/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3114579 TikTok ist eine der dynamischsten Social-Media-Apps auf dem Markt. Mittlerweile glaubt Ihr wahrscheinlich alles darüber zu wissen, was es zu wissen gibt. Aber legt Euer Smartphone noch nicht aus der Hand — dieser TikTok-Tipp wird Euch nämlich überraschen: TikTok hat geheime Emojis! Ja, genau — es gibt 46 versteckte Bilder, die in die App integriert sind und sich gar nicht so leicht finden lassen. Allerdings kann jeder auf diese Emojis zugreifen, der die richtigen Tricks kennt (gut, dass wir ein paar aufgeschnappt haben). Im folgenden Artikel zeigen wir Euch, wie Ihr die geheimen TikTok-Emojis freischaltet und damit Eure Zielgruppe begeistert. So verwendet Ihr die geheimen TikTok-Emojis Wie Ihr an die geheimen TikTok-Emojis kommt? Dazu müsst Ihr einen speziellen Emoji-Shortcode eingeben — erst dann könnt ihr eines der 46 geheimen TikTok-Emojis nutzen. Weiter unten findet Ihr die komplette Liste. So setzt Ihr die geheimen TikTok-Emojis ein: Wählt ein Emoji aus der Liste weiter unten aus. Kopiert den Emoji-Shortcode. Fügt den Shortcode in eine TikTok-Bildunterschrift oder einen Kommentar ein. Seht zu, wie er sich in ein geheimes TikTok-Emoji verwandelt! Schon ein Lieblings-Emoji im Sinn? Merkt Euch dessen Shortcode, damit Ihr es jederzeit auf TikTok verwenden könnt. Gebt den Code einfach zwischen eckigen Klammern ein. Das geht so: Vollständige Liste der Codes für geheime TikTok-Emojis — und was sie bedeuten Die geheimen TikTok-Emojis sind eine wunderbare Methode, Euren Posts eine Prise Persönlichkeit zu verleihen. Da sie auf der normalen Tastatur nicht auftauchen, eignen sie sich perfekt dazu, Euren Kommentaren und Bildunterschriften ein wenig... --- ### 13 herramientas de calendario de redes sociales para ser más organizado > Find out how to use a social media calendar tool to simplify your job and schedule all of your content in advance — and use this guide to pick the best one for your needs. - Published: 2023-10-30 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/es/social-media-calendar-tool/ - Categories: Estrategia - Tags: Español - : pll_wpml_3129768 El software de calendarios de redes sociales es imprescindible para cualquier equipo social. Con distintas plataformas que administrar y audiencias en múltiples zonas horarias, simplemente no es realista publicar contenido social sobre la marcha en cada cuenta. (Necesitas dormir algún día, ¿cierto? ) Una herramienta de calendario de redes sociales te facilita el proceso al centralizar tu programación de contenido social, para que puedas planear, modificar y compartir tu estrategia de publicación en redes sociales, todo en un solo lugar. Las mejores herramientas de calendario de contenido de redes sociales se integran directamente con las plataformas de redes sociales para que tu contenido se publique automáticamente una vez que lo pongas en el calendario en el momento que elijas. Continúa leyendo para encontrar la mejor herramienta para tus necesidades y aprende cómo usar un calendario de redes sociales para ahorrar tiempo. ¿Qué es una herramienta de calendario de redes sociales? Una herramienta de calendario de redes sociales es un software que te permite planear y programar publicaciones en redes sociales para diferentes plataformas sociales. Por lo general, una vez que las publicaciones se agregan al software de calendario de redes sociales, se publican automáticamente, por lo que no es necesario iniciar sesión varias veces durante el día ni tener un millón de pestañas abiertas en tu pantalla. Las mejores herramientas de calendario de contenido de redes sociales brindan funciones adicionales como sugerencias sobre el mejor momento para publicar tu contenido y opciones de personalización para ayudarte a adaptar tus publicaciones... --- ### 14 Social Media Calendar Tools for a More Organized 2024 > Find out how to use a social media calendar tool to simplify your job and schedule all of your content in advance — and use this guide to pick the best one for your needs. - Published: 2023-10-30 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/content-calendar-tools/ - Categories: Strategy - Tags: English - : pll_wpml_3129768 Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right? ) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. The best social media content calendar tools integrate directly with the social media platforms so your content posts automatically once you place it in the calendar at the time you choose. Keep reading to find the best tool for your needs and learn how use a social media calendar to save time. What is a social media calendar tool? A social media calendar tool is a piece of software that allows you to plan and schedule social posts for multiple social platforms. Typically, once the posts are added to the social media calendar software, they post automatically, so you don’t have to log in multiple times throughout the day or have a million tabs open on your screen. The best social media content calendar tools provide additional features like suggestions for the best time to post your content and customization options to help you tailor your posts for each platform. In short, social media calendar tools are a must for busy social media managers who need to execute a multi-platform strategy. 14 best social media calendar... --- ### Cómo desbloquear y utilizar los emojis secretos de TikTok [LISTA COMPLETA] > ¿Sabías que hay 46 emojis secretos de TikTok? Te enseñaremos cómo encontrarlos y cuándo utilizarlos en tus comentarios y descripciones. - Published: 2023-10-30 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/emojis-secretos-de-tiktok/ - Categories: Estrategia - Tags: Español - : pll_wpml_3114579 TikTok es una de las aplicaciones de redes sociales más explosivas del mercado. A estas alturas, tal vez creas que sabes todo lo que hay que saber sobre ella. Pero agarra tu smartphone, porque este truco de TikTok te dejará boquiabierto: ¡TikTok tiene emojis secretos! Así es, hay 46 imágenes ocultas integradas en la aplicación y escondidas a plena vista. Cualquiera que conozca los trucos adecuados puede acceder a estos emojis (por suerte, nosotros sabemos estos secretos). En este artículo, te mostraremos cómo desbloquear los emojis secretos de TikTok y deleitar a tu público. Cómo utilizar los emojis secretos de TikTok ¿Sabes cómo conseguir emojis secretos de TikTok? Para utilizar uno de los 46 emojis secretos de TikTok, tendrás que utilizar un código abreviado específico. Más abajo está la lista completa. Ahora te explicamos cómo utilizar los emojis secretos de TikTok: Elige un emoji de la siguiente lista Copia el código abreviado Pega el código abreviado en una descripción o comentario de TikTok ¡Mira cómo se convierte en un emoji secreto de TikTok! Si tienes un emoji favorito, sólo tienes que recordar el código abreviado y podrás utilizarlo en TikTok en cualquier momento. Únicamente tienes que escribir el código entre corchetes. Así: . Lista completa de códigos emoji secretos de TikTok y su significado Los emojis secretos de TikTok son una forma estupenda de añadir personalidad a tus publicaciones. Y, como no están disponibles en el teclado principal, son perfectos para añadir un poco de estilo a tus comentarios y... --- ### Experiment: How Many Hashtags To Use on Reels? > While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. So what's the perfect number? - Published: 2023-10-30 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-reels-hashtags/ - Categories: Experiments - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3129694 - Network: Instagram We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats... but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful? While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. As we’ve discovered through rigorous abuse of my Instagram account, three to five hashtags is the sweet spot for Instagram posts. Will the same be true for Reels? As always, there’s only one way to find out: submitting my Instagram followers to a barrage of hashtag-based tests. But in my defence, that barrage of hashtag-based tests will probably involve videos of pancakes. So. Hypothesis: 3-5 hashtags on reels gives you the same amount of reach as 30 We experimented recently with hashtags on Instagram posts, and discovered that sticking to a maximum of five is where you’ll achieve the most reach. Though Instagram allows you to add up to 30 hashtags to any given post, in practice, doing this will just make your content look spammy, and may actually hurt your reach. https://youtu. be/c3TGy7RFGjU Based on this discovery, it’s reasonable to assume that three to five hashtags will also be the best bet for... --- ### Social Media RFP: Guide + Examples [Free Template] > Need to create a simple and direct social media RFP? Use this template to land proposals from your dream social media agency or vendor. - Published: 2023-10-27 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-rfp/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_341536 A social media request for proposal (RFP) is the starting place for many successful social media strategies, campaigns, and collaborations. Actually, a social media RFP template is the starting place. Creating a great RFP for social media marketing services isn’t easy, after all. Write something too vague, and you’ll be sifting through unhelpful applications. Leave too many questions unanswered? You’ll spend all your time writing lengthy responses to emails from interested vendors. Whether you’re an agency or vendor, what you get out of a social media RFP depends on what you put into it. So why not use a tried-tested-and-true social media RFP template to set your project or brand off on the right foot? What is a social media RFP? Here’s some important marketing vocab for you: RFP stands for “request for proposal. ” A social media RFP is an open call for pitches, whether for a one-off project or a longer-term collaborative relationship. It can be put out to social media marketing agencies or individual practitioners. Your RFP for social media marketing services might do the following: Outline a specific project or need your business wants to address Invite agencies, management platforms, or other vendors to pitch creative ideas or solutions for your brand as a whole The RFP process allows companies to vet ideas and providers before committing to a long-term agreement. Think of it as an opportunity to scope out your options before locking one down. A good RFP for social media management services should provide... --- ### Durchschnittliche Engagement-Raten für 13 Branchen > Vergleicht Eure Ergebnisse mit den durchschnittlichen Engagement-Raten Eurer Branche versteht Eure Performance besser und feiert Eure Erfolge - Published: 2023-10-26 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/durchschnittlichen-engagement-raten/ - Categories: Strategie - Tags: Social-Media-Analyse - Tags: Deutsch - : pll_wpml_3129177 Ihr habt also eine Social-Media-Kampagne geplant und gestartet und geduldig darauf gewartet, dass die Likes, Kommentare und Conversions eintrudeln. Nun schaut Ihr Euch Euren Performance-Report an und fragt Euch, was die Zahlen eigentlich bedeuten. Ist eine Engagement-Rate von 2 % hoch oder niedrig? Fand Eure Zielgruppe Eure Kampagne toll, oder war sie ein Flop? Wie hoch sind die durchschnittlichen Engagement-Raten für Euer Unternehmen? Ohne Social-Media-Benchmarks (aka: durchschnittliche Performance-Statistiken für eine Social-Media-Plattform oder Branche) lässt sich schwer verstehen, was die Rohdaten aussagen. Keine Sorge! In diesem Beitrag haben wir die durchschnittlichen Social-Media-Engagement-Raten von 13 Top-Branchen zusammengetragen, damit Ihr besser versteht, wo Ihr steht. (Und Euren Chef auf Basis valider Daten überzeugen könnt — gern geschehen! ). Extra: Hier findet Ihr auch einen einfachen (und kostenlosen! ) Engagement-Raten-Kalkulator, mit dem Ihr Eure eigenen Leistungsdaten schnell überprüfen könnt. Durchschnittliche Engagement-Raten (September 2023) Nachstehend findet Ihr die neuesten durchschnittlichen Engagement-Raten (pro Post), aufgeschlüsselt nach Branche und Social-Media-Netzwerk. Woher stammen diese Daten? Unser Team sammelt Daten von Social-Media-Konten, die mit Hootsuite verbunden sind, und stellt diese anonymisiert zusammen. Jeder Benchmark basiert auf mindestens 100 Social-Media-Accounts, und die Daten lassen sich nicht zu einem einzelnen Konto zurückverfolgen. Für weitere Benchmarks (einschließlich Impressions, Zielgruppenwachstumsrate, Posting-Häufigkeit und vieles mehr) und Einblicke, die Euch bei der Optimierung Eurer Marketingstrategie helfen, registriert Euch für eine kostenlose 30-Tage-Testversion von Hootsuite und durchsucht die Statistiken Eurer Branche — und handverlesener Wettbewerber — in Hootsuite Analytics. Jetzt kostenlos testen Agenturen Durchschnittliche X (Twitter) Engagement-Rate: 1,02 % Durchschnittliche Instagram Engagement-Rate: 2,06 % Durchschnittliche Facebook... --- ### How To Earn Money From Instagram Reels: Brands + Creators > Want to earn money from Instagram Reels? We’ve got six tactics that either brands or creators can take advantage of. - Published: 2023-10-26 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/how-to-earn-money-from-instagram-reels/ - Categories: Strategy - Tags: Content creators, Social video - Tags: English - : pll_wpml_3129657 - Network: Instagram One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? That's right — making money from that content. If you're already making Instagram Reels, there are many ways your videos can help you earn revenue, both as a business and as an individual creator. But if you don't know where to get started, we can help. In this article, we'll teach you how both businesses and content creators can use Instagram Reels to generate revenue. Let's get started. Can you earn money from Instagram Reels? Short answer: Yes! Long answer: While building an audience and making an income can take some time, it is possible to earn money from Instagram Reels. It's just not quite as easy as it used to be. In the past, Instagram touted its Reels Play bonus program as a way for Instagram users to make money from their Reels. Unfortunately, the platform sunsetted this program in March of 2023. But that doesn't mean you can no longer make money by creating and sharing Instagram Reels! You just have to get a little creative. How to use Instagram Reels to make money as a business There tend to be more in-platform monetization options for creators to earn money. Still, businesses can use Instagram Reels to increase the amount of revenue they bring in. Promote products and services It seems obvious, but we can't let it... --- ### Cómo configurar Meta Business Suite para tu negocio: guía completa > Meta Business Suite es una herramienta para empresas que te permite gestionar todas tus actividades de marketing en Facebook desde un solo lugar. - Published: 2023-10-25 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/es/administrador-comercial-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_354399 - Network: Facebook Si tu marca o empresa está en Facebook o Instagram, deberías utilizar las herramientas para empresas de Meta (Meta Business Suite o Meta Business Manager), ya que éstas te permiten mantener tus cuentas empresariales seguras, centralizadas y organizadas en dichas plataformas, tanto si trabajas solo como en un equipo grande. Si has estado posponiendo la configuración de Business Suite (o Business Manager) porque no sabías muy bien cómo funcionan, tenemos buenas noticias. En este tutorial, te explicamos todo lo que necesitas saber, desde cómo configurar tu cuenta hasta realizar tu primera campaña publicitaria, en sólo 8 sencillos pasos. Veamos cuáles son las herramientas para empresas de Meta, a quién le puede ser útil crear una cuenta y cómo configurar una para tu marca. ¿Cuáles son las herramientas para empresas de Meta? Meta Business Suite y Meta Business Manager, son plataformas gratuitas que te ayudan a gestionar tu negocio en Facebook. En palabras de Meta: "ayudan a los anunciantes a integrar los esfuerzos de marketing de Facebook en su empresa y con socios externos". Business Suite es la herramienta más nueva (que funciona desde la computadora o el teléfono) mientras que Business Manager es una herramienta anterior (que funciona únicamente desde la computadora). Ambas ofrecen funcionalidades muy similares. Si vas a configurar las herramientas para empresas de Meta por primera vez, te recomendamos ir directamente a Business Suite. Pero si por alguna razón necesitas utilizar Business Manager, los pasos de este tutorial también te servirán. Básicamente, cualquiera de los dos es... --- ### Taux d’engagement moyens de 13 secteurs d’activité > Comparez vos résultats aux taux d’engagement moyens de votre secteur d’activité pour vous faire une idée plus précise de vos performances. - Published: 2023-10-24 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/taux-dengagement-moyens/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Recherche originale, Statistiques des réseaux sociaux - Tags: Français - : pll_wpml_3129177 C’est fait : vous avez planifié et lancé votre campagne sur les médias sociaux et attendu patiemment l’arrivée de likes, de commentaires et des conversions. Vous vous retrouvez maintenant en face de votre rapport de performance et vous vous demandez... ce que ces chiffres signifient réellement ! Un taux d’engagement de 2 % est-il élevé ou faible ? Votre public cible a-t-il aimé votre campagne ou s’en est-il désintéressé ? Quels sont les taux d’engagement moyens de votre secteur d’activité ? Sans valeurs de référence ou benchmarks sur les médias sociaux (c’est-à-dire sans statistiques de performance moyenne pour une plateforme sociale ou un secteur donné), il est difficile de donner un sens aux données brutes. Mais nous pouvons vous aider. Dans cet article, nous avons rassemblé les taux d’engagement moyens de 13 secteurs d’activité sur les médias sociaux pour vous permettre de mieux comprendre où vous vous situez (et de vous vanter auprès de votre responsable en toute confiance, en vous appuyant sur des données... de rien, tout le plaisir est pour moi ! ). Nous avons même inclus un calculateur de taux d’engagement simple (et gratuit ! ) que vous pouvez utiliser pour calculer rapidement vos propres statistiques de performance. Taux d’engagement moyens Vous trouverez ci-dessous les derniers taux d’engagement moyens (par publication), en septembre 2023 répartis par secteur d’activité et par réseau social. D’où proviennent ces données ? Notre équipe recueille et compile de façon anonyme des données provenant de comptes de médias sociaux connectés à Hootsuite. Chaque... --- ### Wie man einen Social-Media-Posting-Terminplan erstellt [Kostenloses Template] > Ihr habt tollen Content? Optimiert Euren Social-Media-Posting-Terminplan mit unserer kostenlosen Vorlage, damit Eure Inhalte gesehen werden. - Published: 2023-10-24 - Modified: 2023-10-24 - URL: https://blog.hootsuite.com/de/social-media-posting-terminplan-kostenloses-template/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_2226027 Habt Ihr kürzlich über der Strategie gebrütet, die hinter Eurem Social-Media-Posting-Terminplan steckt? Ja? Hält Euch der Gedanke wach, dass Ihr keine Ahnung habt, wann Eure Zielgruppe online ist? Kein Thema, wir übernehmen! Auch die großartigste Social-Media-Content-Strategie der Welt nützt wenig, wenn Ihr Euren Content zu Zeiten postet, an denen er von Eurer Zielgruppe nicht gesehen wird. In diesem Beitrag erfahrt Ihr, warum Ihr Social-Media-Posts zuerst terminieren solltet, und alles, was Ihr wissen müsst, um den besten Social-Media-Posting-Terminplan für Euer Unternehmen zu erstellen. Wie man den perfekten Social-Media-Posting-Terminplan erstellt Ein Baum fällt um und niemand ist in der Nähe. Macht er dann ein Geräusch? In Bezug auf Social Media lautet die Antwort: Nein. Wenn Ihr Eure Beiträge so veröffentlicht, dass keiner das mitbekommt, werden sie geräuschlos ins Nichts fallen. Bäume mal beiseite, sind die Häufigkeit und der Zeitpunkt für einen optimalen Erfolg entscheidend. Ein Terminplan für Social-Media-Posts sorgt für Ordnung und stellt sicher, dass Ihr Euren Content für alle anstehenden Social-Media-Marketingkampagnen im Voraus erstellt. Aber es gibt keinen perfekten Zeitplan, der für alle gleich ist. Die ideale Häufigkeit und der ideale Zeitpunkt für Eure Social-Media-Beiträge hängen unter anderem von Eurer Zielgruppe und Branche ab. Wenn Ihr die folgenden Tipps beherzigt, findet Ihr die idealen Zeiten für Eure Social-Media-Posts. Am Ende steht ein kompletter Plan, mit dem Ihr Eure Social-Media-Arbeit im Griff habt! Findet heraus, wann Eure Zielgruppe online ist Zunächst müsst Ihr wissen, wann Euer Publikum online ist. Am einfachsten lässt sich mit Hootsuite prüfen, wann Eure Follower online sind. Im... --- ### Halloween Social Media Posts: 49 REAL Examples > The pressure to create on-theme social content in October is high. Take inspiration from these IRL Halloween social media posts. - Published: 2023-10-23 - Modified: 2023-10-23 - URL: https://blog.hootsuite.com/halloween-social-media-posts/ - Categories: Strategy - Tags: Content creation, Social media trends - Tags: English - : pll_wpml_3129602 Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes? ” The pressure to create and provide on-theme content in October is high for many content creators and brands. Take inspiration from these IRL Halloween social media posts and consider using the Hootsuite dashboard to schedule them all right now to get your followers in that spooky-kooky spirit. That’ll free up time for you to spend October for its most noble purpose: scouring the web for the most hilarious (but still sexy, obviously) topical costume to wear to this year’s Halloween party. 49 Halloween social media posts for inspiration Halloween social media posts for business Tapatio Hot Sauce https://www. instagram. com/p/CyOgjpLxBMt/ Give your logo a makeover. Discovery Share your expertise! However tangentially your Fun Facts are related to Halloween, tap into the conversation. The Discovery Network took advantage of vampire season to chime in about what they know best: bats. Drip https://www. instagram. com/p/Cx8SXbSLSrd/ If you’ve launched some seasonal products, now’s the time to show ‘em off! Jack in the Box https://www. instagram. com/p/Cx3SFw6xvGS/ ... and if you have products that aren’t Halloween-themed, this is your chance to get those goods in the spirit. A tiny witch hat can transform a Frappuccino into a Haunt-a-cino in seconds. RUNAWAY https://www. instagram. com/p/Cj9-Cn2MEol/ You could repost a joke you saw on Twitter, or you could rebrand a classic Halloween gag... --- ### You Need These Roles on Your Social Media Team [Skills + Salaries] > Ready to build your dream social media team? These are the primary roles, responsibilities, and salary expectations you should keep in mind. - Published: 2023-10-23 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/social-media-team/ - Categories: Strategy - Tags: Social media strategy, Teamwork - Tags: English - : pll_wpml_3127719 There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. If you're new to hiring social media managers, you may not know what to look for, who to hire, and how to onboard your team for success. But we can help! In this article, we'll cover the basic roles that every high-performing social media team needs, the average salaries for these roles, and go over a step-by-step guide for building your dream team. Let's get started. What does a social media team do? In the strictest sense, a social media team manages and maintains your brand's presence on social media. But depending on your team's size and your brand's social media goals, this can mean many different things. For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. Or, if you're maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales. This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy. What your specific... --- ### 49 Black Friday Social Media Posts: Ideas & Examples > Use these creative graphics and catchy captions as inspiration to make your Black Friday social media posts stand out. - Published: 2023-10-19 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/black-friday-social-media-posts/ - Categories: Strategy - Tags: Content creation, Social media trends - Tags: English - : pll_wpml_3129576 Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it's no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations, use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. 50 Black Friday social media posts Ready to kick off the holiday shopping season? These Black Friday social media post ideas will help you drive sales and create buzz around your brand. 10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. Here are some of our favorites. 1. Nicole Miller's holiday fashion shoot View this post on Instagram A post shared by Nicole Miller (@nicolemillernyc) Nicole Miller's Black Friday post showcased their dark and glittery winter offerings with behind-the-scenes footage from their holiday fashion shoot. 2. Swoveralls plays with time View this post on Instagram A post shared by SWOVERALLS (@swoveralls_) Nothing grabs attention like a mind-bending trick. Swoveralls nailed it in their Black Friday post, using stop-motion to showcase their overalls seamlessly transitioning from couch to work in no time. 3. Larsson & Jennings keep it simple View this post on Instagram A post shared by Larsson & Jennings (@larssonjennings) Black Friday social media ideas don't have to be complicated. In this Instagram Reel,... --- ### Comment créer un calendrier de publication sur les réseaux sociaux [+ modèle gratuit] > Optimisez votre calendrier de publication sur les réseaux sociaux avec notre modèle gratuit pour maximiser votre visibilité. - Published: 2023-10-19 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/creer-calendrier-de-publication-sur-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Modèle, Planification des réseaux sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2226027 Avez-vous réfléchi dernièrement à votre calendrier de publication sur les réseaux sociaux et à sa stratégie ? Non ? Vous n’allez pas vous coucher en vous demandant quand votre public est en ligne ? Heureusement pour vous, cette question occupe nos pensées jour et nuit. Vous avez beau avoir la meilleure stratégie de contenu sur les réseaux sociaux au monde, elle ne vous mènera à rien si votre public n’est pas connecté lorsque vous publiez. Cet article vous démontrera l’intérêt de programmer votre contenu pour les médias sociaux et vous expliquera tout ce qu'il faut savoir pour créer le meilleur calendrier de publication sur les réseaux sociaux pour votre entreprise. Comment créer le meilleur calendrier de publication sur les réseaux sociaux Un arbre fait-il du bruit quand il tombe si personne n'est là pour l'entendre ? Sur les réseaux sociaux, la réponse est non. Si vous programmez la mise en ligne de vos publications à un moment où personne n’est là pour les voir, elles tomberont à plat. Et de façon très discrète, sans aucun retentissement. Laissons la métaphore filée de côté. La fréquence et le moment où vous publiez influencent vos chances de réussite. Un calendrier de publication sur les réseaux sociaux facilite votre organisation et vous aide à créer à l’avance du contenu pour toutes vos futures campagnes marketing sur les médias sociaux. Mais il n’y a pas de calendrier « universel » qui fonctionne pour tout le monde. La fréquence idéale et le meilleur moment pour publier... --- ### Wie oft soll man in den sozialen Medien posten ? > „Wie oft soll man in den sozialen Medien posten?“ Es kommt auf die Plattform an! Aber es sind auch einige Tests auf Euren eigenen Konten nötig. - Published: 2023-10-19 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/wie-oft-soll-man-in-den-sozialen-medien-posten/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2770518 Diese Frage bringt viele um den Schlaf: „Wie oft soll man in den sozialen Medien posten? ” Wie bei allem, was wir dringend wissen möchten, gibt es auch hier keine einfache Antwort. Die Social-Media-Plattformen aktualisieren ständig ihre Algorithmen, bringen neue Features heraus und ändern die Regeln für das Engagement. Was im letzten Jahr funktioniert hat, geht vielleicht in diesem Jahr nicht mehr, und was heute klappt, kann schon morgen passé sein. Wir haben unser Social-Media-Team und einige externe Experten befragt, um herauszufinden, wie oft man am Tag (oder in der Woche) auf den einzelnen Plattformen posten sollte. Hier ist eine kurze Zusammenfassung der Ergebnisse. Mehr Details erfahrt Ihr in diesem Beitrag. Instagram: 3 bis 5 Mal pro Woche posten. Instagram Stories: 2 Mal am Tag posten. X (vormals Twitter): 2 bis 3 Mal pro Tag posten. Facebook: 1 bis 2 Mal pro Tag posten. LinkedIn: 1 bis 2 Mal pro Tag posten. TikTok: 3 bis 5 Mal pro Woche posten. Pinterest: Mindestens 1 Mal pro Woche posten. Google Unternehmensprofil: Mindestens 1 Mal pro Woche posten. Wie oft man auf Instagram posten sollte Postet 3-5 Mal pro Woche auf Instagram. Unsere Experten empfehlen, mindestens drei Posts pro Woche für Instagram zu erstellen. Idealerweise handelt es sich dabei um einen Mix (Carousels, Reels, statische Posts usw. ). Unterschiedliche Social-Media-Content-Formate sind besonders wichtig, wenn Ihr mehr als dreimal pro Woche postet. Instagram Stories können häufiger verwendet werden, obwohl Instagram-Chef Adam Mosseri zwei Stories pro Tag empfiehlt. https://www. instagram. com/tv/CP9DDRyhJvj/? utm_source=ig_embed&utm_campaign=loading Häufiges Posten auf... --- ### Cómo crear un cronograma de publicación para redes sociales [plantilla gratis] > Tienes excelente contenido haz que la gente lo vea. Perfecciona tu cronograma de publicación para redes sociales con nuestra plantilla gratis - Published: 2023-10-18 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/cronograma-de-publicacion-para-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla, Programación de redes sociales - Tags: Español - : pll_wpml_2226027 ¿Has pensado últimamente en la estrategia detrás de tu cronograma de publicación para redes sociales? ¿No? ¿No puedes dormir preguntándote cuándo está en línea tu audiencia? Afortunadamente para ti, nosotros sí. Puedes tener la estrategia de contenido de redes sociales más increíble del mundo, pero ¿qué sentido tiene si no publicas tu contenido cuando tu público objetivo lo verá? Este artículo responderá por qué debes programar primero las publicaciones en redes sociales y te dirá todo lo que necesitas saber para establecer el mejor cronograma de publicación en redes sociales para tu empresa. Cómo crear el cronograma perfecto de publicación para redes sociales Si un árbol cae en el bosque y no hay nadie alrededor, ¿hace ruido? En términos de redes sociales, la respuesta es no. Si programas tus publicaciones para que salgan al vacío cuando no hay nadie ahí para verlas, fracasarán. Y caerán con un quejido, no con un estallido. Dejando a un lado las metáforas, la frecuencia y el momento son importantes para lograr el mejor éxito posible. Un cronograma de publicación para redes sociales te mantendrá organizado y te permitirá crear contenido con anticipación para todas tus próximas campañas de marketing en redes sociales. Pero no existe un cronograma perfecto que sirva para todos. La frecuencia y el momento ideales de tus publicaciones en redes sociales dependerán de tu audiencia y tu industria, entre otras cosas. Si sigues las indicaciones a continuación, encontrarás los momentos ideales para publicar en redes sociales. ¡Al final, tendrás un plan... --- ### À quelle fréquence publier sur les réseaux sociaux > Beaucoup se demandent à quelle fréquence publier sur les réseaux sociaux. Tout dépend de la plateforme... et de vos comptes. - Published: 2023-10-17 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/a-quelle-frequence-publier-sur-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Planification des réseaux sociaux, Recherche originale, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2770518 C’est LA question qui empêche des milliers de personnes de dormir : « À quelle fréquence devrais-je publier sur les réseaux sociaux ? » Évidemment, comme pour toutes les choses les plus intéressantes, il n’y a pas de réponse facile à cette question. Les plateformes de réseaux sociaux ne cessent de mettre à jour leurs algorithmes, d’ajouter de nouvelles fonctionnalités et de réinventer les règles d’interactions. Ce qui fonctionnait l’année dernière ne sera peut-être plus pertinent cette année et, de la même manière, ce qui fonctionne aujourd'hui peut devenir obsolète demain. En plus d’analyser les données, nous avons interrogé notre équipe chargée des réseaux sociaux et des experts externes pour découvrir le nombre idéal de publications à effectuer chaque jour (ou semaine) sur chaque plateforme. Voici un récapitulatif de nos conclusions, mais poursuivez votre lecture pour obtenir des informations détaillées : Instagram : Publiez entre 3 et 5 fois par semaine. Stories Instagram : Publiez 2 fois par jour. X (Twitter) : Publiez entre 2 et 3 fois par jour. Facebook : Publiez entre 1 et 2 fois par jour. LinkedIn : Publiez entre 1 et 2 fois par jour. TikTok : Publiez entre 3 et 5 fois par semaine. Pinterest : Publiez au moins 1 fois par semaine. Google My Business : Publiez au moins 1 fois par semaine. À quelle fréquence publier sur Instagram Publiez entre 3 et 5 fois par semaine sur Instagram. Nos experts recommandent de créer au minimum trois publications par semaine sur Instagram. Dans... --- ### A Beginner-Friendly Guide to Google Ads for 2024 > Everything you need to know about Google Ads (formerly known as Google AdWords) to skyrocket your business growth, whether it’s your first or 400th campaign. - Published: 2023-10-17 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/google-ads/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_2223839 - Network: Google If you build it, they will come... right? In today’s market, if you build a good Google Ads campaign, they will. Once a luxury, digital advertising is now a necessity, especially if you’re a new company trying to break through. But what types of Google ads should you use? What should your goals be (besides “sell more stuff”)? How do you know if your campaign is working, and more importantly, how much are Google Ads going to cost you? Pour a hot bevvy and let’s get into everything you need to know to master Google Ads in 2024. What is Google Ads? Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner websites. Google Ads is the largest digital ad publisher in the United States, accounting for 28. 4% of all ad revenue. How do Google ads work? You write an ad, place a bid, wait, and sales roll in. That’s basically it... with a few small caveats. I’ll cover how to create a Google Ads campaign in step-by-step detail later, but essentially, Google Ads works on a pay-per-action pricing model, usually calculated as cost-per-click (CPC). That means you pay a certain price every time a user clicks on your ad, or whatever your goal action is. That price changes often and depends on multiple factors, including how... --- ### Die besten Zeiten, um auf Facebook zu posten > Wir haben Tausende von Facebook-Posts von Unternehmen in allen Größen analysiert und die besten Zeiten, um auf Facebook zu posten, ermittelt. - Published: 2023-10-12 - Modified: 2023-10-12 - URL: https://blog.hootsuite.com/de/besten-zeiten-um-auf-facebook-zu-posten/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Planung - Tags: Deutsch - : pll_wpml_3119572 - Network: Facebook Wer Zeit in die Content-Erstellung für eine Facebook-Seite investiert, will auch sicherstellen, dass dieser die größten Chancen hat, gesehen zu werden. Ein Faktor, den der Facebook-Algorithmus bei der Auswahl der Inhalte für jeden Nutzer berücksichtigt, ist der Zeitpunkt, zu dem ein Post erfolgt. Auf Deutsch: Ihr müsst die besten Zeiten, um auf Facebook zu posten, kennen, damit Euer Content von möglichst vielen Leuten gesehen wird. Das Posten zum richtigen Zeitpunkt hilft auch dabei, andere Algorithmus-Signale zu verstärken, wie z. B. frühes Engagement. Letztendlich lässt sich ein frühzeitiges Engagement nur dann erzielen, wenn Eure Zielgruppe online ist, um Eure Posts kurz nach der Veröffentlichung zu sehen. Aber woher weiß man, wann der beste Zeitpunkt für einen Beitrag auf Facebook für eine Unternehmensseite ist? Gibt es einen generellen Tag und eine generelle Uhrzeit für Posts auf Facebook? In diesem Beitrag beantworten wir diese wichtigen Fragen und stellen Tools vor, mit denen Ihr die besten Zeiten für Facebook-Posts an jedem beliebigen Wochentag ermitteln könnt. Gibt es eine beste Zeit, um auf Facebook zu posten? Wann ist der beste Zeitpunkt, um auf Facebook zu posten? Theoretisch gibt es eine einfache Antwort: Der beste Tag und die beste Zeit, um auf Facebook zu posten, ist der Tag, an dem die meisten Eurer Follower wahrscheinlich online sind. Zu diesem Zeitpunkt ist die Wahrscheinlichkeit am größten, dass Eure Zielgruppe Euren Content sieht und sich damit beschäftigt, was wichtige Signale an den Facebook-Algorithmus sendet, um die Reichweite Eurer Posts zu erhöhen. In der Praxis ist es etwas komplizierter,... --- ### Instagram Video: Specs, Tips, and Examples for 2024 > Instagram video (Stories, Reels, and Live) is an absolute must-have in your brand’s social media strategy. - Published: 2023-10-12 - Modified: 2024-10-23 - URL: https://blog.hootsuite.com/instagram-video/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2225041 - Network: Instagram You’ve surely noticed that your Instagram feed is rather short these days on the post type that originally popularized the platform: photos. Instagram video is where it’s at now, from Stories to Reels to Instagram Live. In this post, we’ll explain all your different options for posting videos on Instagram, as well as how to make sure you get the most eyeballs on the videos you put so much effort into creating. Types of Instagram video Instagram feed video Back in the old days (that is, until 2022), Instagram feed videos were all horizontal or square. Any videos that you posted pre-2022 still live on in their original format — but you’ll notice they are now found under your Reels tab. That’s because, as of 2022, all new video posts are shared as Reels. The exception is when videos are included in Instagram carousels. An Instagram carousel can contain up to 10 photos and videos, and they appear in Instagram feed. All photos and videos within a carousel use the same orientation, so if your photos are horizontal or square, your videos will be too. https://www. instagram. com/p/Cxn5n2qLZ4R/ Other than that, Instagram feed video has joined its cousin IGTV as a thing of the past. However, your Instagram feed likely contains quite a few Reels. On that note... Reels Reels were first introduced as Instagram’s answer to TikTok, and they were originally capped at 15 seconds. But as the platform phased out traditional feed videos and IGTV, the maximum length... --- ### Les meilleurs moments pour publier sur Facebook > Nous avons analysé des milliers de posts d’entreprises de toutes tailles pour identifier les meilleurs moments pour publier sur Facebook - Published: 2023-10-10 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/meilleurs-moments-pour-publier-sur-facebook/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_3119572 - Network: Facebook Lorsque vous avez passé un certain temps à élaborer du contenu pour votre page Facebook, vous voulez que celui-ci ait le plus de chances possible d’être vu. Or l’un des facteurs pris en compte par l’algorithme Facebook pour choisir le contenu à proposer à chaque utilisateur est justement le moment de sa publication. Pour booster la visibilité de vos posts, vous devrez donc connaître les meilleurs moments pour publier sur Facebook. Publier au bon moment permet également de renforcer d’autres indicateurs, comme l’engagement précoce. Après tout, vous ne pouvez obtenir un engagement précoce que si votre public est en ligne pour voir votre post peu de temps après sa publication. Alors, comment déterminer les meilleurs moments pour publier sur Facebook pour votre compte professionnel ? Y a-t-il un moment particulièrement indiqué pour publier sur la plateforme ? Dans cet article, nous répondrons à ces questions importantes et vous présenterons les outils à votre disposition pour trouver les meilleures heures de publication sur Facebook, quel que soit le jour de la semaine. Existe-t-il un moment idéal pour publier sur Facebook ? Quel est le meilleur moment pour poster sur Facebook ? En théorie, la réponse est simple : le meilleur moment pour publier sur Facebook est celui où la majorité de vos followers sont en ligne. C’est à ce moment-là que votre public est le plus susceptible de voir votre contenu et de s’y intéresser, envoyant ainsi des signaux importants à l’algorithme de Facebook et améliorant la portée de vos publications.... --- ### Kostenloser Instagram-Engagement-Rate-Kalkulator > Holt Euch mit diesem nutzerfreundlichen, kostenlosen Instagram-Engagement-Rate-Kalkulator in Sekunden einen Überblick über Eure Performance - Published: 2023-10-10 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/kostenloser-instagram-engagement-rate-kalkulator/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3126284 - Network: Instagram Es gibt mehr im Leben als Likes — zum Beispiel die Engagement-Rate. Und deshalb brauchst du einen Instagram-Engagement-Rate-Kalkulator. Wer seine Instagram-Engagement-Rate kennt und eine Social-Media-Strategie entwickelt, um diese Rate beizubehalten oder noch zu verbessern, trägt so wesentlich zum eigenen Erfolg auf der Plattform bei. Das gilt vor allem dann, wenn Ihr Instagram für Unternehmen nutzt: Engagierte Follower werden mit wesentlich höherer Wahrscheinlichkeit zu Kunden als Follower, die einfach nur durch Euren Content scrollen. Jedes Like, jeder Kommentar oder geteilte Inhalt bringt Euch einem Verkauf einen Schritt näher. Eine gute Engagement-Rate bedeutet zudem, dass der Instagram-Algorithmus Euren Content bevorzugt behandelt. Das heißt: Instagram zeigt Eure Beiträge häufiger und mehr Nutzern an — und das ist immer ein Gewinn. Hier erfahrt Ihr, wie Ihr Eure Engagement-Rate auf Instagram kostenlos überprüfen könnt. Kostenloser Instagram-Engagement-Rate-Kalkulator Jetzt ausprobieren: Kostenloser, interaktiver Instagram-Engagement-Kalkulator von Hootsuite: So verwendet Ihr den Engagement-Rate-Kalkulator für Instagram Um Hootsuites Engagement-Rate-Kalkulator für Instagram zu verwenden, braucht Ihr nur die erforderlichen Werte einzugeben. Wenn Ihr die Gesamt-Engagement-Rate Eures Accounts kalkulieren wollt, müsst Ihr Informationen zu allen Euren Posts, Likes, Kommentaren etc. erfassen. Geht es um die Ermittlung der Engagement-Rate einer bestimmten Marketingkampagne, dann erfasst nur die Details zu den Posts aus der Kampagne. Und wenn Ihr Eure Engagement-Rate für einen einzelnen Post berechnen wollt, verwendet einfach die Informationen, die diesen Post betreffen. Der obige Engagement-Rate-Kalkulator ist einfach und bietet Euch somit einen ebenso simplen wie schnellen Überblick zu Eurer Instagram-Performance. Hootsuite bietet jedoch auch komplexere Rechner, die direkt im Social-Media-Management-Dashboard integriert sind — ein... --- ### Proofpoint for social media: What is it & why you need it > Proofpoint for social media is the magic key to avoiding compliance issues for anyone managing social channels in a regulated industry. - Published: 2023-10-05 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/proofpoint-social-media/ - Categories: Strategy - Tags: Content creation, Social media tools - Tags: English - : pll_wpml_3129339 Social media mistakes happen. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry. If you want to stay out of hot water, an AI-backed compliance tool like Proofpoint is key. So how do you stay compliant and consistently engaged with your social media audience? One option is to create a compliance officer role at your company. However, large companies may find that just leads to employee content being stuck in an approval bottleneck for ages. And if you’re a smaller company, you might not have the resources to make that position happen at all. But there’s another option: Proofpoint. If you’re at all compliance curious, the AI-powered Proofpoint Social review tool offers a quick, convenient, effective (and totally customizable) way for those in regulated industries to practice due diligence as they Tweet up a storm. Never heard of Proofpoint Social before? Time for a crash course. Here’s everything you need to know about creating a system so that your team can post TikTok after TikTok with confidence that they are not breaking any laws. What is Proofpoint for social media? Proofpoint Social is compliance software that integrates with Hootsuite to automatically review social media posts and ensure they’re compliant with your specific industry regulations or other restrictions before they are published. Connect Proofpoint to some or all of your company’s social accounts, and set up specific... --- ### SEO Instagram : 10 astuces d’experts pour améliorer votre portée > Apprenez les bases du SEO Instagram en optimisant votre profil et votre contenu afin de gagner en visibilité dans les résultats de recherche. - Published: 2023-10-05 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/seo-instagram-astuces/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2772067 - Network: Instagram Si votre stratégie de croissance sur Instagram se résume à satisfaire l’algorithme de la plateforme, vous risquez fort de vous retrouver le bec dans l’eau. Les réseaux sociaux incitant désormais les utilisateurs à découvrir des contenus de manière intentionnelle, vous devez impérativement maîtriser le SEO Instagram. Poursuivez votre lecture et découvrez 10 façons d’optimiser votre profil et votre contenu afin d’être vu par les utilisateurs qui recherchent activement des marques similaires à la vôtre. Qu’est-ce que le SEO Instagram ? On appelle SEO Instagram la pratique consistant à optimiser son contenu Instagram pour améliorer sa visibilité dans les résultats de recherche de la plateforme. Lorsqu’un utilisateur se sert de la recherche Instagram, vous avez tout intérêt à apparaître en tête des résultats - or les tactiques de SEO Instagram que nous développons ici peuvent vous aider à atteindre cet objectif. La barre de recherche Instagram permet de trouver du contenu, des comptes, de l’audio, des hashtags et des lieux pertinents. Elle fait également apparaître des propositions de mots-clés liées à votre recherche, chacune accompagnée d’une loupe, pour découvrir de nouveaux résultats. En cliquant dessus, vous tomberez sur une page Explore consacrée à ce mot-clé spécifique. Nous avons décomposé le SEO Instagram en fonction des différentes parties de votre profil afin de vous faire gagner en visibilité. SEO Instagram : optimisez votre biographie La bio Instagram est un élément important de votre référencement sur la plateforme. Elle doit contenir des mots-clés et des termes de recherche pertinents. Source : Jen Pistor... --- ### Instagram SEO: 10 Expertentipps für bessere Reichweiten > Lernt die Basics von Instagram SEO, um Euer Profil und Euren Content zu optimieren, damit Euch Eure Zielgruppe in den Suchergebnissen findet. - Published: 2023-10-05 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/de/instagram-seo-expertentipps/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2772067 - Network: Instagram Wenn sich Eure Instagram-Wachstumsstrategie nur darum dreht, dem Algorithmus zu gefallen, seid Ihr nicht auf der Höhe der Zeit. Die sozialen Netzwerke stellen verstärkt den Nutzer-Intent in den Vordergrund, das heißt: Sie identifizieren solchen Content, den ein Nutzer bei seiner Such zu finden beabsichtigt. Höchste Zeit, Instagram SEO zu meistern. Hier lernt Ihr die 10 besten Möglichkeiten zur Optimierung Eures Profils und Contents kennen, um von den Menschen gesehen zu werden, die aktiv nach ähnlichen Marken wie der Euren suchen. Was ist Instagram SEO? Bei Instagram SEO handelt es sich um die Optimierung Eurer Instagram-Inhalte, damit sie in den Suchergebnissen auf der Plattform gefunden werden. Wenn jemand das Instagram-Suchfeld benutzt, um nach Begriffen zu suchen, die mit Eurem Unternehmen zu tun haben, wollt Ihr, dass Euer Konto oder Eure Inhalte ganz oben in der Liste erscheinen — und Instagram-SEO-Taktiken können helfen, dieses Ziel zu erreichen. Die Instagram-Suchergebnisse enthalten relevante Inhalte, Konten, Audios, Hashtags und Orte. Es gibt zudem zum Durchsuchen gedachte Keyword-Ergebnisseiten. Jede Keyword-Ergebnisseite (mit einer Lupe gekennzeichnet) ist im Wesentlichen eine Entdecken-Seite für das jeweilige Keyword. Im Folgenden schlüsseln wir die verschiedenen „Arten” von Instagram SEO oder Teile eines Profils auf, die für eine bessere Sichtbarkeit optimiert werden können. Instagram SEO für Bios Eure Instagram-Bio ist eine wesentliche SEO-Komponente für Instagram. Sie ist ein wichtiger Ort, um relevante Keywords und Suchbegriffe einzubinden. Quelle: Jen Pistor auf Instagram Nutzt Eure Instagram-Bio, um sowohl menschlichen Besuchern wie Bots, die Suchergebnisse liefern, einen Kontext zu bieten. Wer seid Ihr, und worum geht... --- ### Comment gagner de l’argent sur Instagram (14 stratégies éprouvées) > Les réseaux sociaux sont une poule aux œufs d’or pour les marques et les créateurs. Découvrez comment gagner de l’argent sur Instagram en 2023 - Published: 2023-10-03 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/comment-gagner-argent-sur-instagram/ - Categories: Stratégie - Tags: Commerce social, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2224447 - Network: Commerce, Instagram Tout le monde connaît le rêve américain : gagner de l’argent en travaillant dur. Eh bien, Instagram en propose une nouvelle version : gagner de l’argent sans travailler dur. Mais pour faire des réseaux sociaux une véritable source de revenus, vous aurez besoin d’une solide stratégie. Que vous soyez un créateur de contenu ou une entreprise, vous aurez plus de chance de gagner de l’argent sur Instagram si vous faites bien vos devoirs. Poursuivez votre lecture, inspirez-vous de 13 exemples de créateurs et de marques et découvrez des astuces universelles pour gagner de l’argent sur Instagram. Peut-on gagner de l’argent sur Instagram ? Et comment ! D’ailleurs, aider les créateurs à vivre de leur passion sur la plateforme est une priorité pour Instagram, surtout face à la concurrence grandissante de TikTok, Snapchat et YouTube (si vous voulez savoir comment gagner de l’argent sur les réseaux sociaux, nous vous avons préparé un guide complet). « Notre but est de devenir la meilleure plateforme pour permettre aux créateurs comme vous de gagner leur vie », a déclaré Mark Zuckerberg, le PDG de Meta, lors de la toute première Creator Week en juin 2021. En 2021, Instagram était la deuxième application la plus téléchargée au monde. Avec 1,22 milliard d’utilisateurs par mois, c’est le 7e site internet le plus visité à l’échelle mondiale et le 4e réseau social le plus utilisé. Tout ça pour dire : Instagram représente un public potentiel énorme. Un nombre élevé et une grande variété de personnes seront potentiellement... --- ### So kann man auf Instagram Geld verdienen (14 bewährte Strategien) > Ob als Marke oder als Content Creator — Social-Media-Arbeit rentiert sich richtig! So kann man auf Instagram Geld verdienen. - Published: 2023-10-03 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/auf-instagram-geld-verdienen/ - Categories: Strategie - Tags: Social commerce, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2224447 - Network: Commerce, Instagram Schwer arbeiten und viel Geld verdienen — das ist der amerikanische Traum (und der wird auch in anderen Ländern geträumt). Nicht schwer arbeiten und viel Geld verdienen — so sieht der Instagram-Traum aus. Wer jedoch mit Social Media wirklich Geld machen will, braucht eine gute Strategie. Ob Ihr nun als Creator arbeitet oder ein Unternehmen seid: Wirklich Geld auf Instagram verdienen lässt sich nur, wenn man sich schlau macht. Bereit für eine Handvoll Euro (oder mehr)? Dann lasst Euch hier durch 14 Beispiele von Creators und Marken inspirieren und entdeckt Tipps zum Geldverdienen auf Instagram, die jeden voranbringen. Kann man auf Instagram Geld verdienen? Auf jeden Fall. Für Instagram hat es oberste Priorität, Creators beim Verdienen ihres Lebensunterhalts auf der Plattform zu unterstützen, vor allem, weil die Konkurrenz durch TikTok, Snapchat und YouTube immer größer wird. (Wenn Ihr mehr über das Thema erfahren wollt, checkt unseren Leitfaden „Wie man in den sozialen Medien Geld verdient”. ) „Unser Ziel ist es, die beste Plattform zu sein, auf der Ersteller wie Ihr Euren Lebensunterhalt verdienen könnt“, erklärte Meta-CEO Mark Zuckerberg auf der ersten Creator Week des Unternehmens im Juni 2021. 2021 war Instagram die am zweithäufigsten heruntergeladene App der Welt. Sie steht auf Platz 7 der meistbesuchten Websites der Welt und auf Platz 4 der meistgenutzten Social-Media-Plattformen und verzeichnet 1,22 Milliarden Nutzer monatlich. Was wir damit sagen wollen: Hier findet Ihr ein riesiges potenzielles Publikum. Und bei einer derart enormen und vielfältigen Gruppe von Menschen, die Eure Inhalte sehen könnten, gibt es... --- ### Cómo ganar dinero en Instagram (14 estrategias comprobadas) > Si eres una marca o un creador de contenido, puedes ganar mucho dinero en las redes sociales. Aprende cómo ganar dinero en Instagram en 2024. - Published: 2023-10-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/ganar-dinero-en-instagram/ - Categories: Estrategia - Tags: Comercio social, Estrategia de redes sociales - Tags: Español - : pll_wpml_2224447 - Network: Commerce, Instagram Si trabajar duro y ganar dinero es el sueño americano, no trabajar duro y ganar dinero es el sueño de Instagram. Pero conseguir ingresos reales usando redes sociales requiere una estrategia real. Si eres un creador o una empresa, tendrás el mayor éxito al ganar dinero en Instagram si investigas. Sigue leyendo para inspirarte con trece ejemplos de creadores y marcas, y encuentra consejos para ganar dinero en Instagram que aplican para todos. ¿Puedes ganar dinero en Instagram? Claro que sí. De hecho, ayudar a los creadores a ganarse la vida en la plataforma es una de las principales prioridades de Instagram, especialmente a medida que aumenta la competencia de TikTok, Snapchat y YouTube. (Si quieres más información sobre cómo ganar dinero en redes sociales, consulta nuestra guía). "Nuestro objetivo es ser la mejor plataforma para que creadores como tú se ganen la vida", dijo el director ejecutivo de Meta, Mark Zuckerberg, en la primera Creator Week de la empresa en junio de 2021. En 2021, Instagram fue la segunda aplicación más descargada del mundo. Es el séptimo sitio web más visitado a nivel mundial, la cuarta plataforma de redes sociales más usada y tiene 1,220 millones de usuarios cada mes. Todo esto quiere decir: se trata de una audiencia potencial enorme. Con un grupo enorme y diverso de personas que potencialmente podrían estar expuestas a tu contenido, existen muchas oportunidades para ganar dinero. ¿Quieres más pruebas? Toma tus palomitas de maíz y mira este video de Hootsuite Labs. https://www.... --- ### 109 beste Ideen für Instagram-Nutzernamen [kostenloser Nutzernamen-Generator] > KI-Power an! Unser kostenloser Nutzernamen-Generator erstellt im Handumdrehen eine Liste perfekter Instagram-Nutzernamen-Ideen für Eure Marke. - Published: 2023-09-28 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/ideen-fur-instagram-nutzernamen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3126496 - Network: Instagram Wir kennen das — mitten in der Nacht tippen wir hellwach und verzweifelt auf unseren Screens herum, um gute Ideen für Instagram-Nutzernamen zu finden. Es ist nicht einfach, sich etwas Kreatives und Einzigartiges auszudenken, vor allem, wenn man versucht, einen guten Eindruck bei den Followern zu machen. Was wäre, wenn die perfekten Ideen für Instagram-Nutzernamen nur ein paar Klicks entfernt sind? Mit unserem kostenlosen KI-Nutzernamen-Generator könnt Ihr in Sekundenschnelle Hunderte personalisierte Instagram-Nutzernamen erstellen. Und hier bekommt Ihr gleich noch ein paar clevere Tipps, die Euch bei der Entwicklung Eurer eigenen Ideen helfen! Kostenloser Instagram-Nutzernamen-Ideen-Generator Generiert binnen weniger Sekunden Nutzernamen und entdeckt etwas, das absolut einzigartig ist. Ihr braucht lediglich Keywords einzugeben, die mit Eurem Unternehmen oder persönlichen Interessen wie „Abenteuer“ oder „Essen“ zu tun haben — und schon poppen Hunderte kreative Nutzernamen auf Eurem Bildschirm hoch. Hinweis: Dieses Tool könnte ungenaues oder anstößiges Material anzeigen, das nicht die Ansichten von Hootsuite widerspiegelt. Für die Verwendung von Inhalten, die mithilfe dieses Tools erstellt werden, seid Ihr allein verantwortlich — das betrifft auch die Einhaltung geltender Gesetze und die Rechte Dritter. Ihr sucht nach Nutzernamen für andere soziale Netzwerke? Dann probiert unseren plattformübergreifenden Nutzernamen-Generator für mehr als zehn soziale Netzwerke aus. 109 Ideen für Instagram-Nutzernamen Ihr steht gerade auf der Kreativleitung? Dann lasst Euch doch von den folgenden Ideen für Instagram-Nutzernamen inspirieren, mit denen Ihr Euch von der Masse abhebt. Euer Vorname und ein Wort, das sich damit reimt — zum Beispiel „@HelenBestellen“ oder „@HansKanns“ Baut den Namen Eures Unternehmens ein: „@HerbertsImbiss“... --- ### Calculadora para la tasa de interacción en Instagram [herramienta gratuita] > Obtén una visión general de tu desempeño rápidamente con esta calculadora para la tasa de interacción en Instagram sencilla y gratuita - Published: 2023-09-27 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/calculadora-para-tasa-de-interaccion-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_3126284 - Network: Instagram La vida es mucho más que likes. Por ejemplo, está la tasa de interacción. Conocer tu tasa de interacción en Instagram -y desarrollar una estrategia de redes sociales para mantenerla o mejorarla- es esencial para tener éxito en la plataforma. Especialmente si utilizas Instagram para empresas: es mucho más probable que un seguidor comprometido se convierta en cliente que los seguidores que simplemente pasan por delante de tu contenido. Conseguir ese me gusta, comentario o compartir te acerca un paso más a una venta. Tener mucha interacción también implica que tu contenido será favorecido por el algoritmo de Instagram. Así que IG mostrará tus publicaciones a más gente con más frecuencia, y eso siempre es positivo. A continuación, te explicamos cómo comprobar tu tasa de interacción en Instagram de forma gratuita. Calculadora gratuita para la tasa de interacción en Instagram Prueba ahora la calculadora, interactiva y gratuita, de Hootsuite para la tasa de interacción en Instagram. Cómo utilizar la calculadora para la tasa de interacción en Instagram Para utilizar la calculadora de Hootsuite para la tasa de interacción en Instagram, sólo tienes que escribir cada valor solicitado. Si estás calculando la tasa de interacción total, utiliza el número total de publicaciones, me gusta, comentarios, etc. de tu cuenta. Si sólo estás calculando la tasa de interacción para una campaña de marketing específica, utiliza únicamente la información de las publicaciones incluidas en esa campaña. Y si estás calculando la tasa de interacción para una sola publicación, utiliza solamente los detalles de... --- ### YouTube Shorts Monetization Guide [How Much Can You Make?] > Learn how to monetize YouTube Shorts and find out how much money your content could be making. - Published: 2023-09-27 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/youtube-shorts-monetization/ - Categories: Strategy - Tags: Content creation, Content creators, Social video - Tags: English - : pll_wpml_3129230 - Network: YouTube Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a. k. a. how to make money from your YouTube Shorts. If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts. Can you monetize YouTube Shorts? Yes! It’s been possible to monetize regular long-form YouTube videos for more than 15 years now. In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. But Shorts are a much newer format, and they weren’t originally part of the YouTube Partner Program (YPP). Fortunately for all those who found themselves wondering, “When will YouTube Shorts be monetized? ,” the platform announced YouTube Shorts monetization options in late 2022. Since then, creators who focus on YouTube’s short video format have been able to earn money from their work. How does YouTube Shorts monetization work? YouTube Shorts monetization is, well, a little complicated. The sources of monetization are: YouTube Shorts ad revenue sharing YouTube Premium subscription revenue sharing for Shorts YouTube Shopping YouTube fan funding YouTube first launched Shorts monetization through the YouTube Shorts fund in 2021. It was a $100 million fund intended to... --- ### Calculateur de taux d’engagement Instagram gratuit > Obtenez un aperçu de vos performances rapide grâce à ce calculateur de taux d’engagement Instagram gratuit et facile à utiliser. - Published: 2023-09-26 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/calculateur-taux-engagement-instagram-gratuit/ - Categories: Stratégie - Tags: Français - : pll_wpml_3126284 - Network: Instagram Il n’y a pas que les likes dans la vie... il y a aussi le taux d’engagement ! Connaître votre taux d’engagement sur Instagram - et élaborer une stratégie de médias sociaux visant à le maintenir ou à l’améliorer - est essentiel pour parvenir à vos fins sur la plateforme. Cela est d’autant plus vrai si vous utilisez Instagram pour les entreprises : les followers engagés auront bien plus de chances d’acheter chez vous que ceux qui se contentent de faire défiler votre contenu. Chaque like, commentaire ou partage est un pas de plus vers une vente. Avoir un bon taux d’engagement vous permet également de mettre en avant votre contenu auprès de l’algorithme Instagram. Ce dernier affichera alors vos posts à un plus grand nombre d’utilisateurs, et ce de manière plus fréquente. En bref, vous gagnez sur tous les tableaux. Vous trouverez ci-dessous notre méthode pour vérifier gratuitement votre taux d’engagement sur Instagram. Calculateur de taux d’engagement Instagram gratuit Essayez dès maintenant le calculateur d’engagement gratuit pour Instagram de Hootsuite : Comment utiliser le calculateur de taux d’engagement Instagram ? Pour utiliser le calculateur de taux d’engagement pour Instagram de Hootsuite, il vous suffit de saisir chaque valeur demandée. Pour calculer votre taux d’engagement total, utilisez le nombre total de posts, de likes, de commentaires, etc. publiés ou reçus par votre compte. Pour connaître votre taux d’engagement pour une campagne marketing spécifique, utilisez uniquement les informations relatives aux posts inclus dans cette campagne. Et pour calculer votre taux d’engagement... --- ### Instagram Emoji Guide: Meanings, Reactions, Ideas > Instagram emoji are pictograms, icons, or small images used to express an emotion or idea. Some are universal while others have unique interpretations. - Published: 2023-09-21 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/instagram-emoji/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3129080 - Network: Instagram Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a... compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio. Yikes. Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication mistakes. Here's everything you need to know about Instagram emoji meanings. BONUS: Want to learn more ways to wow your fans on social? Check out our article on secret TikTok emojis. Instagram emoji translator Pro tip: if you're stuck with emoji translation, we've got the perfect tool for you. Hootsuite's emoji translator is free to use and will help you crack the code on any emoji string. Not only does the translator break down each pictogram's meaning, but it also details how viewers typically react to the combo. Super helpful if you don't want to send an unintended message! Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights. What are Instagram emoji? Instagram emoji are pictograms, icons, or small images used to express an emotion, idea, or feeling. Some emoji are universal (most people know that the heart symbol means love), while others have their own unique interpretations based on regional culture and language. Popular emoji symbols include: Smiley face Sad face Clapping hands Thumbs-up Heart Fire There... --- ### Vanity Metrics: Definition & Examples for Marketing > Social media data on followers, likes, and comment can be considered vanity metrics if not presented with proper analysis. - Published: 2023-09-21 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/vanity-metrics/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_345840 Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. They can be key performance indicators: numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. But here’s the thing. Not all social stats are created equal. For a metric to be meaningful, it has to tie back to your business objectives. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. What are vanity metrics? A social media metric is a number that quantifies a particular action or behavior related to your social media account. A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals. In the words of the all-mighty Hootsuite glossary: A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Examples include the number... --- ### 100 idées de nom d’utilisateur Instagram [générateur gratuit] > Découvrez sans plus tarder une liste d’idées de nom d'utilisateur Instagram pour votre marque grâce à notre générateur gratuit basé sur l’IA. - Published: 2023-09-19 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/idees-de-nom-utilisateur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_3126496 - Network: Instagram Nous sommes tous passés par là. Les yeux grand ouverts, en plein milieu de la nuit, tapant sur nos écrans dans l’espoir de trouver de bonnes idées de nom d'utilisateur Instagram. Il est parfois difficile de trouver une idée unique et originale, surtout lorsque vous tentez d’impressionner vos abonnés. Et si nous vous disions que vous n’étiez qu’à quelques clics du nom d’utilisateur parfait pour Instagram ? Grâce à notre générateur gratuit de nom d’utilisateur basé sur l’IA, vous pouvez générer des centaines de noms d’utilisateur Instagram personnalisés en quelques secondes. Et en bonus, obtenez des astuces pour vous aider dans votre brainstorming ! Générateur gratuit de nom d’utilisateur Instagram Commencez à créer des noms d'utilisateur en quelques secondes et décelez quelque chose d'entièrement unique. Il vous suffit de saisir des mots-clés liés à votre entreprise ou à vos intérêts personnels, comme "aventure" et "nourriture", pour voir apparaître des centaines de noms d'utilisateur créatifs sur votre écran. Attention : Cet outil peut afficher du contenu erroné ou offensant qui ne reflète aucunement l’opinion de Hootsuite. Vous êtes exclusivement responsable de l’utilisation de tout contenu généré à l’aide de cet outil, y compris son respect des lois applicables et des droits de tiers. Vous êtes à la recherche de noms d’utilisateur pour d’autres réseaux sociaux ? Testez notre générateur de nom d’utilisateur compatible avec plus de 10 réseaux sociaux. 100 idées de nom d'utilisateur Instagram En panne d’inspiration ? Jetez un œil à ces idées de nom d'utilisateur Instagram et trouvez... --- ### The Complete Guide to Social Media Video Specs in 2024 > Struggling to stay on top of social media video specs? Bookmark this page to keep up with video details for Instagram, TikTok, and more. - Published: 2023-09-14 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-video-specs/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_355221 Struggling to keep on top of all the different social media video specs? We were, too. Social platforms change like the tides, with algorithms and best practices updating constantly. That’s why we’ve made it our mission to be the go-to resource for all things social media, including up-to-date social media video specs. Read on to find the most recent video specifications for each of the most popular social platforms. Facebook video specs Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users. When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). And you also have to know what Facebook’s upload limit is for videos, among other things. It pays to become familiar with the varieties of Facebook videos and to find a delivery format that matches your campaign goals. Find the Facebook video resolution and specs you need below, or check out the help page. Regular Facebook feed video Recommended resolution: 1080p or less. Upload the highest-resolution video available that meets file size and ratio limits. Landscape and Portrait dimensions: 1280 x 720 Minimum width: 1200 pixels Supported aspect ratios: 16:9 (Landscape) to 9:16 (Portrait), and 16:9 (Portrait video with a link) Mobile aspect ratio: Renders all video to 2:3 Recommended characters: 90, with link Headline max: 25, with link... --- ### Community Manager: Job Description & Key Responsibilities > Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. - Published: 2023-09-14 - Modified: 2023-09-14 - URL: https://blog.hootsuite.com/community-manager/ - Categories: Strategy - Tags: Customer service, Social media career - Tags: English - : pll_wpml_344448 We get it: no one likes to put labels on things. (Though... that is your girlfriend, right? ) But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. And while community management may not always be the easiest task, it’s an impactful one that brings value both to brands and the people who love ‘em. So it’s time to clearly define, explore, and, yeah, celebrate the humble community manager label. Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers), and what the future holds for this thrill-a-minute position. What is a community manager? A community manager is the caretaker of a brand's online presence, the “digital custodian,” if you will. Community managers are responsible for curating and nurturing communities around a brand, product, or cause. They’re the party hosts with the most, there to strategically make sure everyone’s having a good time. If you’re here on this social media strategy blog, you’re probably most interested in community management for platforms (like Facebook, Instagram, or Twitter/X), but online communities can also live on forums or blogs. Wherever your fan community hangs online, a skilled community manager understands the interests and needs of that community, engages with members, and ensures that it remains... --- ### Social Media Intelligence: What It Is & Why You Need It > Unlock the power of social media intelligence to gain insights into your target audience — and build smarter, more effective strategies. - Published: 2023-09-14 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/social-media-intelligence/ - Categories: Strategy - Tags: Social listening, Social media analytics, Social media strategy - Tags: English - : pll_wpml_3128941 Looking to gain a better understanding of your customer's behavior and how to engage with them? Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. This information can be used to shape a data-driven strategy. If you've been daydreaming of the possibilities that social media intelligence can bring, here's your guide to what it is and why you need it. What is social media intelligence? Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social monitoring, which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. They could later use this data to target their ads more effectively. Or, change the topics they write about on their blog. Social media intelligence can also be used to analyze demographic data, uncover trends in customer behavior, and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Psst: Want to learn more about how social listening can inform your social media... --- ### 3 Ways To Find Your Instagram Reels History > Trying to find that hilarious Reel you watched last week? We've got three tips to help you locate it using your Instagram Reels history. - Published: 2023-09-13 - Modified: 2023-11-15 - URL: https://blog.hootsuite.com/instagram-reels-history/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_3128808 - Network: Instagram You know when you’re scrolling through Instagram, laughing at a Reel, only to accidentally refresh your feed and lose the video forever? Or maybe you found the perfect Reel for a blog post you’re writing, only to forget to save it? Wouldn’t an easily accessible Instagram Reels history be helpful? As people who love using Instagram Reels for business, we say yes. Unfortunately, IG doesn’t have an Instagram watch history baked into the platform. Don’t worry. We’ve been filling their suggestion box with requests since we realized the oversight. In the meantime, here’s how to see your Reel history on Instagram. How to check your Instagram Reels history: 3 methods There are three different methods for checking your Instagram Reels history. But, disclaimer: None of them are perfect (yet). 1. Download your Instagram account data The most time-consuming and information-stuffed method of accessing your IG Reels history is to download your account data from Instagram. This can take up to 14 days to complete, so if you’re in a hurry, you’re going to need to try something else. Step 1: Sign in to your Instagram account on your desktop. This method can’t be done using mobile. Step 2: Navigate to the Hamburger menu in the bottom left corner of your screen. Step 3: Click on Your activity Step 4: Navigate to Download your information Step 5: Make sure your email is right, choose the information format (HTML or JSON) and click Next Step 6: Enter your password and click Request... --- ### Facebook Page Template Guide: Choose the Best One > If you have access to Facebook Page templates, these pre-set layouts can help you tailor your Page to suit your unique business needs. - Published: 2023-09-13 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/facebook-templates/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3128753 - Network: Facebook You're here looking for info about using Facebook Page templates. We're here to help (it's what we do! )... but we're also here to say: enjoy those templates while you can. (Dun dun dunnnn. ) Ominous? Perhaps. But we respect you too much (and love dramaaaa too much) not to tell you the truth—Facebook Page templates are currently only available to Facebook Pages that are still in "classic" Page mode. Since early 2021, Meta has been gradually transitioning all existing Pages over to its "New Pages" experience. That's not necessarily bad; it's just how the internet works. (The only constant in this world is change, y'know? ) But it does mean that information on Facebook Page templates will soon be obsolete. So, if you're still one of the lucky few with access to Facebook Page templates... hold them close. And follow our guide below to easily apply them to your brand's Facebook Page. What is a Facebook Page template? Facebook Page templates are pre-set layouts to help you tailor your Facebook Page to suit your unique business needs. The 10 Facebook Page templates available each have a slightly different mix of tabs, each designed to suit the needs of a specific type of business or brand. A city councilor, for example, will need different features for their Facebook Page than a fashion boutique. Ditto for a live music venue versus a dog-adoption agency. Different Facebook strokes for different Facebook folks, as they say. For example, the "Business" template has an... --- ### Algorithme Facebook : comment faire pour que votre contenu soit vu > Découvrez comment l’algorithme Facebook classe les contenus et voyez les étapes à suivre pour booster votre visibilité sur la plateforme. - Published: 2023-09-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/algorithme-facebook/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_342447 - Network: Facebook L’algorithme Facebook est un sujet incontournable - non seulement pour les marketeurs travaillant sur les médias sociaux, mais aussi pour les journalistes, le public et les dirigeants du monde entier. Quels que soient vos sentiments à son égard, vous devez travailler avec lui si vous voulez que vos efforts de marketing sur Facebook soient couronnés de succès. Nous vous expliquons ici tout ce que vous devez savoir sur l’algorithme employé par Facebook pour classer les contenus et structurer les feeds de ses 2,93 milliards d’utilisateurs. Qu’est-ce que l’algorithme Facebook ? L’algorithme Facebook désigne un ensemble de règles qui permettent de classer les contenus sur la plateforme. Il détermine ce que les internautes voient à chaque fois qu’ils consultent l’application, ainsi que l’ordre d’apparition de ce contenu. Facebook appelle cela le « classement personnalisé ». Pour effectuer cette opération, l’algorithme de Facebook évalue chaque publication, publicité, Story et Reel. Il attribue une note au contenu, puis le classe par ordre décroissant (et non chronologique) d’intérêt pour chaque utilisateur. Ce processus est exécuté à chaque fois qu’un utilisateur actualise son feed. Les dirigeants de Facebook expliquent que le réseau social utilise des algorithmes pour « organiser l’ensemble du contenu que vous pourriez voir sur dans le but de vous montrer les choses susceptibles de particulièrement vous intéresser en haut de chaque page. » Comment fonctionne l’algorithme Facebook ? Meta dispose d’une équipe complète travaillant sur l’intelligence artificielle et l’apprentissage automatique. Une partie de leur travail consiste à améliorer les algorithmes qui mettent... --- ### Facebook-Algorithmus: Wie Ihr Euren Content sichtbar macht > Erfahrt, wie der Facebook-Algorithmus Content in 2024 rankt, und was Ihr tun müsst, damit Eure Posts auf der Plattform gesehen werden. - Published: 2023-09-12 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/de/facebook-algorithmus-organische-reichweite/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_342447 - Network: Facebook Der Facebook-Algorithmus ist ein heißes Thema — nicht nur für Social-Media-Marketer, sondern auch für Journalisten, die breite Öffentlichkeit und sogar führende Politiker der Welt. Ob Ihr ihn nun liebt oder hasst, Ihr müsst mit ihm arbeiten, wenn Ihr mit Eurem Facebook-Marketing Erfolg haben wollt. Hier erfahrt Ihr alles, was Ihr über den Algorithmus wissen müsst, den Facebook verwendet, um Content ranken und die Feeds seiner 2,93 Milliarden Nutzer zu gestalten. Was ist der Facebook-Algorithmus? Der Facebook-Algorithmus besteht aus einer Reihe von Regeln, die über das Ranking von Content auf der Plattform entscheiden. Er bestimmt, was die Nutzer jedes Mal sehen, wenn sie Facebook besuchen, und in welcher Reihenfolge diese Inhalte angezeigt werden. Facebook nennt dies „personalisiertes Ranking”. Im Wesentlichen evaluiert der Facebook-Algorithmus jeden Post, jede Anzeige, jede Story und jedes Reel. Er bewertet die Inhalte und rankt diese dann in absteigender, nicht-chronologischer Reihenfolge nach Interesse für jeden einzelnen Nutzer. Dieser Vorgang findet jedes Mal statt, wenn ein Nutzer seinen Feed aktualisiert. Facebook sagt, dass das soziale Netzwerk Algorithmen nutzt, um „alle Inhalte, die du im sehen könntest, so anzuordnen, dass dir Dinge gezeigt werden, von denen wir glauben, dass sie dich persönlich am meisten interessieren, und zwar ganz oben auf jeder Oberfläche”. Wie arbeitet der Facebook-Algorithmus? Bei Meta arbeitet ein ganzes Team an Künstlicher Intelligenz und maschinellem Lernen. Ein Teil dieser Arbeit besteht darin, die Algorithmen zu verbessern, die Facebook-Nutzer mit den für sie wertvollsten Inhalten verbinden. Im Laufe der Jahre wurden Algorithmus-Ranking-Signale hinzugefügt, entfernt und in ihrer Bedeutung angepasst.... --- ### Algoritmo de Facebook: aumenta la visibilidad de tu contenido en 2024 > Descubre cómo el algoritmo de Facebook clasifica el contenido en 2024 y aprende qué se necesita para que tus publicaciones sean vistas. - Published: 2023-09-11 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/algoritmo-facebook-como-funciona/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_342447 - Network: Facebook El algoritmo de Facebook es un tema importante, no sólo para los especialistas en marketing de redes sociales, sino también para los periodistas, el público e incluso los líderes mundiales. Ya sea que lo ames o lo odies, la realidad es que debes trabajar con él si quieres que tu esfuerzo en marketing de Facebook dé frutos. Aquí te explicamos todo lo que necesitas saber sobre el algoritmo que usa Facebook para clasificar el contenido y dar forma a los feeds de sus 2. 93 mil millones de usuarios. ¿Qué es el algoritmo de Facebook? El algoritmo de Facebook es un conjunto de reglas que clasifican el contenido en toda la plataforma. Determina lo que la gente ve cada vez que abren Facebook y en qué orden aparece ese contenido. Facebook le llama "clasificación personalizada". Básicamente, el algoritmo de Facebook evalúa cada publicación, anuncio, historia y Reel. Califica el contenido y luego lo organiza de forma descendente, no cronológica y de interés para cada usuario individual. Este proceso ocurre cada vez que un usuario actualiza su feed. Facebook dice que la red social usa algoritmos para mostrarte “una combinación de ‘contenido conectado’ (p. ej. , contenido de las personas que sigues o forman parte de tu lista de amigos, grupos a los que te uniste y páginas que indicaste que te gustan) y ‘contenido recomendado’ (p. ej. , contenido que creemos que te interesará de personas que quizás quieras conocer). ” ¿Cómo funciona el algoritmo de Facebook? Meta cuenta con... --- ### What Is FedRAMP, and Why Is It So Important? > FedRAMP stands for the “Federal Risk and Authorization Management Program.” Find out if you need to become FedRAMP authorized. - Published: 2023-09-06 - Modified: 2024-09-17 - URL: https://blog.hootsuite.com/what-is-fedramp/ - Categories: Strategy - Tags: Government, Social media tools - Tags: English - : pll_wpml_2227984 Almost every time you use a computer – or any other device connected to the Internet – you rely on some kind of cloud-based service or data storage provider. That creates huge ease of use and convenience. But that convenience comes with concerns about data security. For government agencies using cloud-based services, data breaches can impact everything from citizen safety to national security. For those trusted with our most important and personal data, security is a very big deal. That’s why the U. S. government requires all cloud services used by federal agencies to meet a meticulous set of security standards known as FedRAMP. So: What is FedRAMP, and what does it entail? You’re in the right place to find out What is FedRAMP? FedRAMP stands for the “Federal Risk and Authorization Management Program. ” It’s a set of regulations that standardizes cloud products and services used by U. S. federal agencies through: security assessment authorization monitoring The goal is to protect federal data in the cloud. Getting FedRAMP authorization is serious business. The FedRAMP Authorization Act was signed into law in December 2022. It was part of the FY23 National Defense Authorization Act. There are 27 applicable laws and regulations involved in FedRAMP. Plus another 26 standards and guidance documents. It’s one of the most rigorous cloud service certifications in the world. https://youtu. be/I_3YFkmGTt4 FedRAMP has been around since 2011. That’s when cloud technologies really began to replace outdated tethered software solutions. It was born from the U. S.... --- ### Mejores momentos para publicar en Instagram en 2024 [guía completa] > Analizamos más de 30,000 publicaciones de empresas de todos los tamaños para encontrar los mejores momentos para publicar en Instagram. - Published: 2023-09-06 - Modified: 2024-01-03 - URL: https://blog.hootsuite.com/es/mejor-momento-para-publicar-en-instagram/ - Categories: Estrategia - Tags: Análisis de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2222581 - Network: Instagram ¿Cuándo es el mejor momento para publicar en Instagram para asegurarte de que vean una publicación? ¿Y cuáles son los mejores días para publicar en Instagram y conseguir la mayor cantidad de likes? ¿La mayor cantidad de comentarios? Hicimos cuentas para descubrir cuál es el mejor día y hora universal para publicar en Instagram. Por supuesto, todas las empresas y audiencias son diferentes, por lo que también te ayudaremos a calcular los mejores momentos únicos para publicar de tu marca. ¿Existe EL mejor momento para publicar en Instagram? Cada marca tiene un punto ideal ligeramente diferente para publicar en Instagram. Esto se debe a que cada marca en redes sociales satisface una audiencia única con patrones de comportamiento únicos. ¡Pero no pierdas la esperanza! Existen ciertas prácticas adecuadas que los especialistas en marketing de redes sociales pueden seguir para conseguir excelentes resultados en todos los ámbitos. El algoritmo de Instagram prioriza lo reciente, por lo que publicar cuando tus seguidores están en línea es clave. Esto significa que, si todo lo demás es igual, una publicación más nueva aparecerá más arriba en el feed que una más antigua. Honestamente, la novedad es una de las victorias más rápidas y fáciles cuando se trata de optimizar una publicación para tener éxito. (Aunque tenemos muchos más consejos sobre cómo conseguir likes en Instagram gratis si te interesa). Pero más que eso, también es importante tener claros los objetivos de tu estrategia de marketing de Instagram. ¿Tienes objetivos específicos para generar conciencia, una... --- ### Die beste Zeit für Instagram-Posts [Komplettleitfaden] > Wir haben mehr als 30.000 Instagram-Posts von Unternehmen aller Größen analysiert, um die beste Zeit für Instagram-Posts zu ermitteln. - Published: 2023-09-05 - Modified: 2024-01-03 - URL: https://blog.hootsuite.com/de/beste-zeit-fuer-instagram-posts/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Planung - Tags: Deutsch - : pll_wpml_2222581 - Network: Instagram Wann ist die beste Zeit, um auf Instagram zu posten, damit ein Beitrag auch gesehen wird? Und welcher Tag der Woche sorgt für die meisten Likes? Und die meisten Kommentare? Wir haben die Zahlen ausgewertet, um herauszufinden, wann die besten Zeiten zum Posten auf Instagram sind. Natürlich ist jedes Unternehmen und jede Zielgruppe anders. Deshalb helfen wir Euch auch dabei, die besten Zeiten für Eure Marke zu ermitteln. Gibt es eine beste Zeit, um auf Instagram zu posten? Jede Marke hat einen etwas anderen Sweet Spot für Posts auf Instagram. Das liegt daran, dass jede Marke in den sozialen Medien eine eigene Zielgruppe mit eigenen Verhaltensmustern anspricht. Aber nur nicht aufgeben! Es gibt spezielle Best Practices für Social-Media-Marketer, um durchweg gute Ergebnisse zu erzielen. Der Instagram-Algorithmus bevorzugt Aktualität, d. h. es ist wichtig, dann zu posten, wenn Eure Follower online sind. Das bedeutet, dass unter sonst gleichen Umständen ein neuerer Beitrag weiter oben im Newsfeed angezeigt wird als ein älterer. Aktualität ist wirklich einer der schnellsten und einfachsten Wege, wenn es darum geht, einen Beitrag auf Erfolg zu optimieren. (Wir haben aber noch viele weitere Tipps in petto, wie Ihr an kostenlose Instagram-Likes kommt, wenn Euch das interessiert. ) Darüber hinaus solltet Ihr Euch aber auch über die Ziele in Eurer Instagram-Marketingstrategie im Klaren sein. Habt Ihr spezielle Ziele in Bezug auf den Aufbau von Bekanntheit, ein höheres Engagement oder die Steigerung der Besucherzahlen? Wie definiert Ihr Erfolg? Und wann haben Eure Posts diesen Erfolg in der Vergangenheit erzielt? Eure... --- ### Meilleurs moments pour publier sur Instagram en 2024 [guide complet] > Nous avons analysé plus de 30 000 publications Instagram pour identifier les meilleurs moments pour publier sur Instagram en 2024. - Published: 2023-09-05 - Modified: 2024-01-03 - URL: https://blog.hootsuite.com/fr/les-meilleurs-et-les-pires-moments-pour-publier-sur-instagram/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Planification des réseaux sociaux, Recherche originale - Tags: Français - : pll_wpml_2222581 - Network: Instagram Quels sont les meilleurs moments pour publier sur Instagram et s’assurer que vos publications sont vues ? Quels sont les meilleurs jours pour publier sur Instagram et obtenir le plus de likes ? Et le plus de commentaires ? Nous avons fait parler les données pour déterminer le meilleur moment universel pour publier sur Instagram. Évidemment, chaque entreprise et chaque audience a ses particularités, donc nous vous aiderons également à calculer le meilleur moment pour publier le contenu de VOTRE marque. Existe-t-il un meilleur moment pour publier sur Instagram ? Le moment idéal pour publier sur Instagram sera légèrement différent d'une marque à une autre. Pourquoi ? Parce que chaque marque présente sur les réseaux sociaux cible une audience unique qui a ses propres comportements. Mais ne perdez pas espoir ! En appliquant un certain nombre de bonnes pratiques, les marketeurs peuvent obtenir d’excellents résultats sur les réseaux sociaux. L’algorithme d’Instagram donne la priorité aux publications les plus récentes, alors il est essentiel de publier votre contenu quand vos abonnés sont connectés. Cela signifie que, toutes choses égales par ailleurs, un post récent apparaîtra plus haut qu’un post ancien dans le fil d’actualité. La récence est véritablement l’une des manières les plus faciles et les plus rapides d’optimiser les chances de réussite d’une publication (mais nous avons un tas d’autres conseils pour obtenir gratuitement des likes sur Instagram si cela vous intéresse). En outre, il est important de définir clairement vos ambitions pour votre stratégie de marketing sur Instagram. Disposez-vous... --- ### So funktioniert der Instagram Algorithmus: Wie ihr dafür sorgt, dass euer Content gesehen wird > Der Instagram-Algorithmus betrifft jeden, der die Plattform nutzt – vor allem Marken. Lernt die neuesten Ranking-Faktoren kennen. - Published: 2023-08-31 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-algorithmus-organische-reichweite/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_344801 - Network: Instagram Der Instagram-Algorithmus ist der große Gleichmacher. Ob Ihr nun die Person mit den meisten Followern auf der Plattform seid (hallo, Selena! ) oder ein kleiner Creator, der gerade erst angefangen hat — der Algorithmus von Instagram betrifft jeden. Wie gut Ihr ihn versteht, entscheidet über den Erfolg Eurer Social-Media-Marketingstrategie. In diesem Leitfaden erfahrt Ihr alles über die Ranking-Signale des Algorithmus, wichtige aktuelle Änderungen am Instagram-Algorithmus und noch viel mehr, was Ihr wissen müsst, um Euren Content auf der Plattform sichtbarer zu machen. Lest weiter, wenn Ihr erfahren wollt, wie der Instagram-Algorithmus 2023 funktioniert und wie Eure liebevoll gestalteten Social-Media-Inhalte die Aufmerksamkeit bekommen, die sie verdienen. Was ist der Instagram-Algorithmus? Der Instagram-Algorithmus besteht aus einer Reihe von Regeln, die über das Ranking der Inhalte auf der Plattform entscheiden. Er entscheidet darüber, welcher Content in welcher Reihenfolge in allen Feeds der Instagram-Nutzer, auf der Entdecken-Seite, im Reels-Feed, auf den Hashtag-Seiten usw. auftaucht. Der Instagram-Algorithmus analysiert jeden einzelnen Inhalt, der auf der Plattform gepostet wird. Dabei bezieht er Metadaten (einschließlich Bildunterschriften und ALT-Texte zu Fotos), Hashtags und Engagement-Kennzahlen mit ein. Auf Grundlage dieser Informationen verteilt er den Content so, dass Nutzer einfachen Zugang zu den Inhalten haben, die sie am meisten interessieren. Einfach ausgedrückt: Der Instagram-Algorithmus sieht sich die Informationen über Content (Reels, Feed-Posts und Stories) sowie Informationen über die Nutzer (Interessen und Verhalten auf der Plattform) an, um den richtigen Leuten die richtigen Inhalte anzubieten. Der Hauptzweck des Instagram-Algorithmus besteht darin, die Erfahrung jedes einzelnen Nutzers mit der Plattform so angenehm wie... --- ### Algorithme Instagram : comment faire pour que votre contenu soit vu > L’algorithme Instagram impacte tous les utilisateurs. Découvrez les facteurs de classement qui vous permettront de gagner en visibilité. - Published: 2023-08-31 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/algorithme-instagram-comment-fonctionne/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_344801 - Network: Instagram Que vous soyez la personne la plus suivie sur la plateforme (hello, Selena) ou un créateur en début de carrière, l’algorithme Insta a forcément un impact sur votre activité - c’est pourquoi une bonne compréhension de ce dernier est essentielle pour réussir votre stratégie marketing sur les médias sociaux. Dans ce guide, nous passerons au peigne fin les critères de classement de l’algorithme Instagram, les changements importants récemment apportés par la plateforme à son fameux algo et tout ce que vous devez savoir pour booster la visibilité de votre contenu sur la plateforme. Lisez la suite pour découvrir comment fonctionne l’algorithme Instagram en 2023 et vous assurer que votre contenu social adoré reçoit l’attention qu’il mérite. Qu’est-ce que l’algorithme Instagram ? L’algorithme Instagram désigne un ensemble de règles qui permettent de classer les contenus sur la plateforme. Il détermine les contenus qui s’affichent (et leur ordre d’apparition) sur le feed de tous les utilisateurs d’Instagram, la page Explore, le feed de Reels, les pages de hashtag, etc. L’algorithme Instagram analyse chaque contenu posté sur la plateforme. Il tient compte des métadonnées (notamment des légendes et du alt text correspondant aux images), des hashtags et des indicateurs d’engagement. Sur la base de ces informations, il distribue le contenu de manière à garantir aux utilisateurs un accès facile à ce qui les intéresse le plus. En termes simples, l’algorithme d’Instagram examine les informations relatives au contenu (Reels, publications du feed et Stories) et celles relatives aux utilisateurs (intérêts et comportement sur la... --- ### What is Lemon8? TikTok’s Sister App Explained > What is Lemon8? Learn everything there is to know about TikTok’s lifestyle sister app and how your brand can get started. - Published: 2023-08-30 - Modified: 2023-08-30 - URL: https://blog.hootsuite.com/what-is-lemon8/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_3128542 You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started. What is Lemon8? Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app. Designed to be a lifestyle app, Lemon8 is like a mixture of Instagram and Pinterest. It's photo-heavy but allows users to share recipes, outfits, travel guides, and more. Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. But is it here to stay? While Lemon8 had an extremely successful start, its momentum has slowed. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4. 1 million users in just a few months. Having launched in 2020 in Japan first, the app had over 17 million users by mid-2023. These days, it looks like that activity has dropped off. Data shows that the app's daily active users have nearly halved, going from nearly 12,000 to just over 6,000 in mere months. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting... --- ### An Actionable Intro to Facebook Messenger for Business > Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Make sure you're using it correctly. - Published: 2023-08-29 - Modified: 2024-10-25 - URL: https://blog.hootsuite.com/facebook-messenger/ - Categories: Strategy - Tags: Customer service, Social commerce - Tags: English - : pll_wpml_344406 - Network: Facebook Facebook Messenger is a powerful communications tool that allows you to connect with existing and potential customers through one-on-one conversations that make social media as personal as it can be. With automations and intelligent chatbots, you can use Facebook Messenger for business to communicate personally at scale, giving customers the individual attention they need without burning out your team. What is Facebook Messenger? Facebook Messenger is Facebook’s dedicated messaging app and platform. Nearly a billion people (and 188 million in the United States alone) use Messenger monthly. It’s the most popular messenger app other than WhatsApp (also owned by parent company Meta). While it’s best known as a text messaging service, the Facebook Messenger app also supports voice and video calls. Users can personalize their experience with a selection of chat themes, stickers and custom reactions featuring avatars. Messenger is also a popular customer service channel. Customers expect to be able to reach brands on the platforms they already use. Since Facebook is the world’s most popular social network, it makes sense for brands to be accessible on its dedicated messaging service. The benefits of using Facebook Messenger for business Stay connected with your audience and customers More than a billion messages are sent between individuals and businesses every month on Facebook Messenger. If you’re not available on Facebook Messenger, you’re missing an incredible opportunity to connect with your existing audience and potential new customers. Offer support on your customers’ terms You might think of social media primarily as a... --- ### Instagram Hashtags: Kostenloser Hashtag-Generator + 100 Ideen > Instagram Hashtags können Eure Instagram-Strategie zum Erfolg führen oder baden gehen lassen. Die richtigen machen Eure Posts sichtbarer. - Published: 2023-08-29 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/de/instagram-hashtags-nutzen/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_342003 - Network: Instagram Wenn Ihr wollt, dass Euer Content von möglichst vielen Leuten gesehen wird (und wer will das nicht? ), braucht Ihr eine Instagram-Hashtag-Strategie. Hashtags sind ein leistungsfähiges Tool, um Content auf der Foto- und Video-Sharing-App zu entdecken (und das gilt auch für all Eure anderen bevorzugten Social-Media-Konten). Vielleicht wisst Ihr schon, dass Instagram seine Keyword-Suche verbessert, aber die guten alten Hashtags sind nach wie vor ein unglaublich effektives Mittel, um die ersehnte Zielgruppe zu erreichen, die Ihr Euch, behaupten wir mal, auch verdient habt. Bereit, Euer Instagram-Hashtag-Spiel zu verbessern? Dann seid Ihr hier genau richtig. Los geht's. Instagram-Hashtag-Generator Zückt Euren magischen Hashtag-Zauberstab (d. h. füllt das Formular unten aus) und Ihr könnt dabei zusehen, wie Ihr auf Instagram schnell an Reichweite und Engagement gewinnt. Befolgt auch die weiter unten aufgeführten Best Practices, um alles aus Euren Instagram-Hashtags herauszuholen. Bitte beachten: Dieses Tool kann ungenaues oder anstößiges Material anzeigen, das nicht die Ansichten von Hootsuite widerspiegelt. Die Verwendung von damit erstellten Inhalten, einschließlich der Einhaltung geltender Gesetze und der Rechte Dritter, obliegt allein Eurer Verantwortung. Was sind Instagram-Hashtags? Ein Hashtag ist eine Kombination aus Buchstaben, Zahlen und/oder Emoji, der das Symbol # vorangestellt ist (z. B. #KeinFilter). Instagram-Hashtags werden verwendet, um Inhalte zu kategorisieren oder zu kennzeichnen und sie besser auffindbar zu machen. Hashtags lassen sich in die Bildunterschrift Eurer Instagram-Posts oder Reels einfügen oder in Textelemente von Instagram-Stories integrieren. Sie bieten eine großartige Möglichkeit, Eure Instagram-Zielgruppe auszubauen und mehr Reichweite zu erzielen. Ihr habt ein Foto von einem Stinktier auf einem... --- ### Hashtags Instagram : générateur gratuit de hashtags + 100 idées > Les hashtags Instagram impactent le succès (ou l'échec) de votre stratégie. Maîtrisez leur usage pour gagner en visibilité. - Published: 2023-08-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/hashtags-sur-instagram-le-guide-ultime-pour-les-marques/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_342003 - Network: Instagram Si vous souhaitez exposer votre contenu à un maximum de personnes (c’est la raison d’être des réseaux sociaux, non ? ), vous ne pouvez pas vous passer d’une stratégie de hashtags Instagram. Les hashtags sont un outil puissant pour faire découvrir votre contenu sur la célèbre application de partage de photos et de vidéos (et, en toute honnêteté, cela s’applique également à tous vos autres réseaux sociaux préférés). Vous avez peut-être entendu dire qu’Instagram améliore sa fonctionnalité de recherche de mots clés, mais ces bons vieux hashtags restent un moyen incroyablement efficace d’atteindre les audiences tant désirées... et, osons le dire, tant méritées. Envie de devenir un pro des hashtags Instagram ? Vous êtes au bon endroit. C'est parti ! Générateur de hashtags Instagram Remplissez le formulaire ci-dessous et, comme par enchantement, regardez votre portée et votre engagement décoller sur Instagram. Ce n’est pas tout : assurez-vous d’adopter les bonnes pratiques présentées dans la suite de cet article pour maximiser vos chances de réussite. Attention: cet outil peut afficher du contenu erroné ou offensant qui ne reflète aucunement l’opinion de Hootsuite. Vous êtes exclusivement responsable de l’utilisation de tout contenu généré à l’aide de cet outil, y compris son respect des lois applicables et des droits de tiers. Qu’est-ce qu’un hashtag Instagram ? Un hashtag est un mot ou une expression comprenant des lettres, des chiffres et/ou des emojis et précédé du symbole # (ex : #NoFilter). Un hashtag Instagram sert à catégoriser le contenu et à le rendre plus... --- ### Hashtags de Instagram: generador de hashtags gratis + 100 ideas > Los hashtags de Instagram pueden hacer o deshacer tu estrategia de Instagram. Úsalos bien para que más personas vean tus publicaciones. - Published: 2023-08-28 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/es/hashtags-en-instagram/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_342003 - Network: Instagram Si quieres que tu contenido llegue a la mayor cantidad de personas posible (¿no es ese el punto de esto de las redes sociales? ), adoptar una estrategia de hashtags de Instagram es clave. Los hashtags son una poderosa herramienta de descubrimiento en la aplicación para compartir fotos y videos (y, para ser honesta, también en todas tus otras cuentas de redes sociales favoritas). Es posible que hayas escuchado rumores de que Instagram está mejorando su capacidad de búsqueda de palabras clave, pero aquellos viejos hashtags siguen siendo una forma increíblemente efectiva de llegar a las audiencias que buscas... y, nos atrevemos a decir, que mereces. ¿Listo para ser experto en hashtags de Instagram? Estás en el lugar correcto. Empecemos. Generador de hashtags de Instagram Agita tu varita mágica de hashtags (con esto queremos decir: completa el formulario a continuación) y observa cómo tu alcance e interacción crecen rápidamente en Instagram. También asegúrate de seguir los consejos que se describen más adelante en esta publicación para tener éxito. Atención: Esta herramienta puede mostrar material inexacto u ofensivo que no representa las opiniones de Hootsuite. Tú eres el único responsable del uso de cualquier contenido generado con esta herramienta, incluido su cumplimiento de las leyes aplicables y los derechos de terceros. ¿Qué son los hashtags de Instagram? Un hashtag es una combinación de letras, números y/o emoji precedidos por el símbolo # (por ejemplo, #SinFiltro). Los hashtags de Instagram se usan para categorizar o etiquetar contenido y hacerlo más visible. Puedes... --- ### 17 idées de contenu pour les médias sociaux > Vous avez du mal à trouver de nouvelles idées de posts ? Cette liste d’idées de contenu pour les médias sociaux est pour vous ! - Published: 2023-08-24 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/fr/idees-de-contenu-pour-les-medias-sociaux/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_344133 « Soyez authentique. Postez des Reels. Ciblez votre public idéal. Croisez les doigts. » : si ce mantra vous a permis de vous faire remarquer l’année dernière, il y a de fortes chances que cela ne marche plus aujourd’hui. Vous avez besoin de idées de contenu pour les médias sociaux infaillibles. Sachant que presque la moitié (46 %) des membres de la génération Z sont « constamment en ligne » (et que les millenials comme moi n’en sont pas loin), on pourrait dire sans risque de se tromper qu’il n’y a jamais eu autant de monde sur les réseaux sociaux. Or il ne suffit pas de publier régulièrement, de maîtriser l’art de la transition sur les Reels, de s’inscrire sur TikTok ou de suivre ce que font tous les autres pour prospérer. Cette année, les marques devront être originales, appréciées et utiles. Si votre organisation ne correspond pas à cette description, voici 17 idées de contenu pour les médias sociaux à utiliser sans attendre (je suis sûr que ce n’est pas le cas, et que votre marque est extraordinaire ! Ces idées vous rendront juste un peu meilleur). 8 idées de contenu créatif pour les marques sur les médias sociaux 1. Utilisez un audio original dans vos Reels Trouver un audio à la mode, créer son Reel, attendre l’arrivée massive de followers puis répéter l’opération autant de fois que nécessaire : cette stratégie de croissance est un véritable classique d’Instagram, sauf que... cette façon de faire est désormais révolue. Certes,... --- ### 17 Tips for Writing Effective YouTube Descriptions [Free Tool] > Done right, YouTube descriptions can boost view counts and watch time. They can also help your videos rank in YouTube search. - Published: 2023-08-23 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/youtube-descriptions/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2223695 - Network: YouTube A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy. But how do you craft descriptions that work? Here are some of our favorite tips about how to fill in that YouTube description box. What is a description on YouTube? There are two types of descriptions that every marketer needs to know: YouTube channel descriptions. The text on your channel’s About page. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel. YouTube video descriptions. The text below each video. It helps viewers find your video content and convinces them to watch it. It can also include links and any additional information relevant to your video. Free YouTube description generator Craft captivating and engaging descriptions in just a few clicks with Hootsuite's free AI-powered YouTube description generator. Just fill out a few quick questions and let the magic happen. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. 17 tips for writing YouTube descriptions 1. Be specific Your choice of... --- ### Experiment: Do Traditional SEO Tactics Work on Social Media? > Can we use what we know about optimizing content for Google to reverse-engineer social SEO success? To the laboratory! - Published: 2023-08-22 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/experiment-social-seo/ - Categories: Experiments - Tags: Experiments, Social media strategy, Social SEO - Tags: English - : pll_wpml_3128232 Social SEO is like the new kid that just transferred to your high school. Who are they? What can they do to make me more popular? What can I say to get them to pay attention to me? Do they have a crush on me? Luckily, our latest experiment can answer most of these questions. (Except whether or not social SEO has a crush on you. That’s between you and the internet. ) In all seriousness, social SEO is newer than traditional search engine optimization, so there are still a lot of unknowns. In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram. Read on to find out more—or cut to the chase and watch our video instead! https://youtu. be/aL6Cqe-XJN0? si=i7J297iTrXS-_rje   Hypothesis: Traditional SEO tactics can help posts gain more reach on social media Social SEO, or optimizing your social posts to appear higher in platform search results, is a brand-new game. For this experiment, we’re starting with the assumption that the search optimization strategies that work for one type of platform might apply to another. In traditional SEO, marketers optimize their web content to improve its ranking on Google. You target specific keywords and create content that matches the search intent (aka what someone’s actually looking for). It’s all about giving the algorithms that control search... --- ### Les 14 meilleurs outils IA pour les médias sociaux > Utilisez les meilleurs outils IA pour les médias sociaux pour rédiger vos textes, créer des vidéos, trouver les meilleurs hashtags et plus - Published: 2023-08-22 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/fr/meilleurs-outils-ia-pour-les-medias-sociaux/ - Categories: Stratégie - Tags: AI, Outils de médias sociaux - Tags: Français - : pll_wpml_3125975 En matière de marketing digital, l’IA n’a pas fini de nous étonner, alors n’ayons pas peur d’accueillir cette technologie à bras ouverts (surtout qu’elle est là pour rester) ! Si vous ne l’avez pas encore fait, il est grand temps d’équiper votre boîte à outils marketing des meilleurs outils IA pour les médias sociaux. Ce billet de blog abordera 15 des meilleurs outils IA dédiés au marketing des médias sociaux. Certains d’entre eux vous aideront à écrire vos textes, à créer des vidéos et des images, à trouver les meilleurs hashtags et moments pour poster, et bien d’autres choses encore. Qu'est-ce qu’un outil IA pour les médias sociaux ? Les outils IA pour les médias sociaux sont des logiciels conçus pour aider les gens à créer, gérer ou optimiser leur contenu et leur stratégie sur les réseaux sociaux. Les outils social media existent depuis presque aussi longtemps que les médias sociaux eux-mêmes ; nous avons tous déjà utilisé des applications tierces pour reposter sur Instagram ou des logiciels de retouche comme VSCO pour obtenir de beaux selfies. Mais depuis l’apparition de l’IA, les choses ont beaucoup évolué. Regardez la vidéo ci-dessous pour découvrir notre analyse de 7 outils IA réputés : https://www. youtube. com/watch? v=Xi59Cp2zRMs 15 outils IA pour les médias sociaux L’essor fulgurant de l’IA et son adoption généralisée ont donné naissance à une multitude de nouveaux outils. Ces derniers sont aujourd’hui plus sophistiqués que jamais, et continuent d’évoluer. Mais avec autant d’options, choisir celle qui vous convient le... --- ### Die 14 besten AI-Tools für Social Media > Die besten AI-Tools für Social Media unterstützen beim Schreiben, Video- und Bildgestaltung, Hashtags, Post-Zeiten und mehr. - Published: 2023-08-22 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/besten-ai-tools-fur-social-media/ - Categories: Strategie - Tags: AI, Social-Media-Tools - Tags: Deutsch - : pll_wpml_3125975 Heißen wir unsere Roboter-Overlords willkommen. KI hat sich im digitalen Marketing durchgesetzt. Egal, ob wir sie lieben oder ein bisschen fürchten: Unsere geliebten Roboter sind nun mal da. Und ist es höchste Zeit, dass Ihr Eure Marketing-Toolbox mit den besten AI-Tools für Social Media ausstattet! In diesem Blogbeitrag stellen wir Euch 15 der besten AI-Tools für das Social-Media-Marketing vor. Wir sehen uns Tools an, die Euch beim Schreiben helfen, Videos und Bilder erstellen, die besten Hashtags und Posting-Zeiten ermitteln und vieles mehr. Was sind AI-Tools für Social Media? Bei AI-Tools für Social Media handelt es sich um Software, die den Menschen bei der Erstellung, Verwaltung oder Optimierung von Social-Media-Content und -Strategien unterstützen soll. Social-Media-Tools gibt es schon fast so lange wie die Apps selbst. Wir alle haben Third-Party-Apps verwendet, um auf Instagram zu posten, und mit Bearbeitungssoftware wie VSCO unsere Selfies aufgemöbelt. Doch mit dem Eintritt von KI in den Chat geht alles ganz schnell. Im folgenden Video seht Ihr unsere Bewertungen von 7 beliebten KI-Tools: https://www. youtube. com/watch? v=Xi59Cp2zRMs 15 der besten AI-Tools für Social Media Das explosive Wachstum und die breite Akzeptanz von KI sorgen für eine Flut neuer Tools. Diese KI-gestützten Social-Media-Tools sind raffinierter als je zuvor und werden täglich weiterentwickelt. Aber bei so vielen Optionen fällt es nicht leicht, die richtige Lösung für Euer Toolkit zu finden. Keine Sorge, wir haben eine Übersicht über die besten AI-Tools für Social Media für Euch zusammengestellt. 1. Hootsuite Logisch. Hootsuite ist die Nummer 1 in unseren Herzen (und auf... --- ### Las 14 mejores herramientas de inteligencia artificial para redes sociales > Estas herramientas de inteligencia artificial para redes sociales te ayudarán a escribir, crear contenido visual, sugerir hashtags y más. - Published: 2023-08-21 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/mejores-herramientas-de-inteligencia-artificial-para-redes-sociales/ - Categories: Estrategia - Tags: AI, Herramientas de redes sociales - Tags: Español - : pll_wpml_3125975 Demos la bienvenida a los líderes robots, ya que la IA ha demostrado ser una fuerza imparable en el marketing digital. Nuestros queridos robots han llegado para quedarse, ¡así que es hora de que equipes tu caja de herramientas de marketing con las mejores herramientas de inteligencia artificial para redes sociales! Esta publicación de blog incluirá 15 de las mejores herramientas de IA que ofrece el marketing de redes sociales. Veremos herramientas para ayudarte a escribir, crear videos e imágenes, sugerir los mejores hashtags y horarios para publicar, y mucho más. ¿Qué son las herramientas de inteligencia artificial para redes sociales? Las herramientas de inteligencia artificial para redes sociales son software diseñado para ayudar a las personas a crear, administrar u optimizar el contenido y la estrategia de las redes sociales. Las herramientas de redes sociales han existido durante casi tanto tiempo como las propias aplicaciones. Todos hemos usado aplicaciones de terceros para repostear en Instagram y software de edición como VSCO para que nuestras selfies sean perfectas, pero ahora que la IA ha entrado al chat, las cosas se están moviendo rápido. Mira el video a continuación para ver nuestras reseñas de 7 herramientas populares de IA: https://www. youtube. com/watch? v=Xi59Cp2zRMs 15 de las mejores herramientas de inteligencia artificial para redes sociales El crecimiento explosivo y la aceptación generalizada de la IA han dado como resultado una oleada de nuevas herramientas. Y estas herramientas impulsadas por inteligencia artificial para redes sociales se han vuelto más sofisticadas que nunca, y... --- ### ¿Cuánto cuestan los anuncios de Facebook? > Analizamos más de $636 millones en gasto publicitario para responder a la pregunta del millón: ¿Cuánto cuestan los anuncios de Facebook? Acá te lo decimos. - Published: 2023-08-18 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/cuanto-cuestan-los-anuncios-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224450 - Network: Facebook Si nos dieran 5 centavos cada vez que alguien busca en Google “¿cuánto cuesta un anuncio de Facebook? ”, a estas alturas tendríamos $432 dólares. ¿Cuántos anuncios podríamos comprar con ese dinero? Depende. La respuesta a todas tus preguntas sobre el precio de los anuncios en Facebook es “depende”. Depende de tu industria, de tu competencia, del momento del año, del momento del día, de cómo segmentes a tu audiencia, de cuál sea el contenido de tu anuncio, etcétera. La buena noticia es que tú tienes el control para disminuir el costo de tu publicidad en Facebook. ¿Cómo? Midiendo tu rendimiento y ajustando tus campañas con base en tus datos y estadísticas. En Hootsuite y AdEspresso recabamos cuidadosamente los datos de más de $636 millones en inversión publicitaria entre 2020-2021 para analizar los costos promedio de los anuncios de Facebook. Como resultado, obtuvimos los costos de referencia para cada tipo de anuncio de Facebook. ¿Cómo funcionan los precios de los anuncios de Facebook? Primero, un breve recordatorio: Facebook ofrece varias estrategias de puja, pero el formato más común es el tipo subasta. Tú especificas el presupuesto y Facebook automáticamente te ofrece los anuncios, intentando darte los mejores resultados dentro de ese presupuesto. Si eres nuevo en el mundo de la publicidad en Facebook, es mejor utilizar estas estrategias automatizadas. Los usuarios avanzados pueden establecer límites de puja, pero esto requiere de un entendimiento profundo de tu ROI esperado y las tasas de conversión promedio para tener éxito. (Puedes obtener todos... --- ### Top 7 Sprout Social Competitors & Alternatives [Comparison] > Make sure you do your homework and review all the Sprout Social competitors and alternatives before settling on a social marketing tool. - Published: 2023-08-17 - Modified: 2023-08-17 - URL: https://blog.hootsuite.com/sprout-social-competitors/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3128083 Can we just take a moment to say: we’re impressed? If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. Maybe your boss is pressuring you to schedule your posts using this specific social media dashboard; maybe all your friends are Sprouting the night away. But you don’t want to rush into a commitment without checking out your other options. And that’s called integrity, baby. So we’re here to salute this brave commitment to research — and to give you our full support on your education journey. (You’re welcome! Send flowers! ) Read on for our rundown of all of Sprout Social’s top competitors, so you can follow your (well-informed) heart and make the right decision for your unique social media needs. 7 Sprout Social alternatives and competitors Hootsuite Managing social media = 25 jobs. Creating content, posting to multiple networks, learning about your audience, providing customer support, reporting wins to your boss... It’s a lot. Hootsuite can help you do all of that (and more) from one user-friendly dashboard that works with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube. https://www. youtube. com/watch? v=7zC5uxk0lc8 With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post Intuitive analytics for all your social accounts (including industry benchmarks and competitor analysis), One, unified... --- ### Comment utiliser ChatGPT pour les réseaux sociaux (+46 messages-guides) > Gagnez du temps, obtenez des conseils et trouvez la légende parfaite en apprenant à utiliser ChatGPT pour les réseaux sociaux. - Published: 2023-08-17 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/utiliser-chatgpt-pour-les-reseaux-sociaux/ - Categories: Stratégie - Tags: AI, Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3126039 Envie d’exploiter les pouvoirs de ChatGPT pour réussir sur les réseaux sociaux ? Les social media managers sont soumis à des tâches manuelles et laborieuses depuis bien trop longtemps. Rédaction de légendes, recherche d'images, réponse aux commentaires... la liste est longue. Heureusement, ils peuvent désormais compter sur ChatGPT, un outil conversationnel basé sur l’intelligence artificielle (IA) capable de générer du contenu à la manière d'un être humain. Grâce à ChatGPT, le succès sur les réseaux sociaux devient plus facile à atteindre. Simplifiez vos flux de travail, automatisez des tâches et ne craignez plus jamais de passer à côté de la légende parfaite. Lancez-vous et découvrez tous les atouts de ChatGPT pour les réseaux sociaux. Comment utiliser ChatGPT pour les réseaux sociaux ChatGPT et les réseaux sociaux vont de pair, comme le beurre et la confiture. Comme le pain et le fromage. Comme les moules et les frites. Comme... bref, vous voyez ce que je veux dire. Voici quelques façons ingénieuses de tirer parti de ChatGPT au quotidien pour faciliter vos tâches liées aux réseaux sociaux. Rédaction de légendes Chaque jour, des millions de légendes sont rédigées manuellement et publiées sur les réseaux sociaux comme Instagram, Facebook, TikTok et Twitter. Derrière chacune de ces légendes originales et habiles se cache un esprit encore plus intelligent : un social media manager qui tente de remporter la partie face à des algorithmes en constante évolution. Grâce à ChatGPT, vous n’aurez plus besoin de rédiger votre contenu manuellement. L’outil vous aide à trouver des... --- ### ChatGPT für Social Media nutzen (+ 46 Prompts, um loszulegen) > Zeit sparen, Strategie-Tipps bekommen und mit ChatGPT für Social Media immer die perfekte Bildunterschrift finden. Los geht’s! - Published: 2023-08-17 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/chatgpt-fur-social-media/ - Categories: Strategie - Tags: AI, Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_3126039 Bereit, ChatGPT für eine erfolgreiche Social-Media-Arbeit anzuzapfen? Social-Media-Manager waren lang genug mit mühsamen, manuellen Aufgaben konfrontiert. Untertitel texten, Bilder beschaffen, Followern antworten... und so weiter, und so fort. ChatGPT, ein Tool, dass Konversation und künstliche Intelligenz (KI) verbindet und auf dieser Basis Content in menschlichem Tonfall generieren kann, verspricht, den Erfolg in den sozialen Medien greifbarer zu machen. Optimiert Workflows, automatisiert Aufgaben und macht Euch nie wieder Sorgen um die perfekte Bildunterschrift. Hier erfahrt Ihr, wie Ihr ChatGPT für Euer Social-Media-Marketing nutzen könnt. ChatGPT für Social-Media-Marketing nutzen ChatGPT und Social Media passen zusammen wie Brot und Butter, Nudeln und Parmesan, Bratwurst und Senf. Ihr wisst, was wir meinen. Es gibt viele clevere Möglichkeiten, um ChatGPT für Eure tagtäglichen Social-Media-Aufgaben zu nutzen. Hier stellen wir einige vor. Bildunterschriften texten Jeden Tag werden Millionen von handverfassten Social-Media-BUs auf Plattformen wie Instagram, Facebook, TikTok oder X (vormals Twitter) verschickt. Hinter jeder dieser intelligenten, witzigen Bildunterschriften steckt ein noch intelligenterer Social-Media-Manager, der sich mit den sich ständig weiterentwickelnden Social-Media-Algorithmen messen und gewinnen will. Glücklicherweise macht ChatGPT das manuelle Schreiben überflüssig und hilft Euch, binnen weniger Minuten relevante Bildunterschriften (und Hashtags) zu finden. Ihr müsst die KI lediglich mit einigen relevanten Details zu Eurem Beitrag füttern, und schon generiert sie eine Auswahl an einzigartigen Bildunterschriften in menschlichem Ton für Euch. Auch wenn Ihr die KI-generierten Bildunterschriften nicht Eins zu Eins übernehmt, hilft Euch das Tool, erste Entwürfe zu erstellen und die kleinen grauen Zellen auf Trab zu bringen. Probiert für den Anfang unseren kostenlosen Bildunterschriften-Generator... --- ### Cómo utilizar ChatGPT para redes sociales (+46 sugerencias para empezar) > Ahorra tiempo, obtén consejos estratégicos y no te preocupes más por encontrar la descripción perfecta usando ChatGPT para redes sociales. - Published: 2023-08-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/chatgpt-para-redes-sociales/ - Categories: Estrategia - Tags: AI, Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_3126039 ¿Estás preparado para explorar el potencial de ChatGPT para facilitarte el trabajo en tus redes sociales? El día a día de los administradores de redes sociales incluye muchas tareas tediosas y manuales: redactar pies de foto, buscar imágenes, responder a los seguidores... y más. Por suerte, ChatGPT, una herramienta de inteligencia artificial (IA) conversacional que genera contenidos usando lenguaje humano natural, promete ser un asistente muy competente que puede potenciar tu trabajo de gestión de redes sociales. Agiliza tus flujos de trabajo, automatiza tareas y no vuelvas a preocuparte por encontrar el pie de foto perfecto. A continuación te explicamos cómo puedes empezar a utilizar ChatGPT para marketing en redes sociales. Cómo utilizar ChatGPT para marketing en redes sociales ChatGPT y las redes sociales van juntos como la mantequilla de cacahuate y la mermelada. Como el desayuno y el jugo de naranja. Como los tacos y la salsa. Como... bueno, ya lo entiendes. Aquí tienes algunas sugerencias para aprovechar el potencial de ChatGPT para las tareas cotidianas en las redes sociales. Redacción de pies de foto Cada día se publican millones de descripciones escritas a mano en plataformas como Instagram, Facebook, TikTok y Twitter. Detrás de cada uno de esos ingeniosos textos, hay un gestor de redes sociales aún más ingenioso probando suerte para ganar en el siempre cambiante juego de los algoritmos de las redes sociales. Afortunadamente, ChatGPT elimina la necesidad de escribir todo manualmente y te ayuda a redactar pies de foto (y hashtags) relevantes en cuestión de... --- ### Suivi de marque : les meilleurs outils et conseils stratégiques > Avec ces outils et conseils, réaliser un suivi de marque (pour observer, analyser et optimiser la conversation) n’a jamais été aussi simple. - Published: 2023-08-15 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/suivi-de-marque-outils-conseils/ - Categories: Stratégie - Tags: Outils de médias sociaux, Veille sociale - Tags: Français - : pll_wpml_2226455 - Network: Hootsuite Inutile de perdre le sommeil et de développer une paranoïa aiguë pour savoir qui parle de vous sur la toile : le suivi de marque a été pensé pour surveiller ce que les gens disent de vous, que ce soit dans votre dos ou en mentionnant clairement la marque. Parfois, le nom de votre marque est mal orthographié et vous devrez faire de longues recherches avant de tomber sur un message vous concernant. Malgré cela, le suivi de marque est essentiel pour interagir en bonne et due forme avec vos clients et rester pertinent en ligne. Et puis, on ne va pas se raconter d’histoires : vous mourez d’envie de savoir ce qui se dit sur vous ! Que les adeptes du brand monitoring se rassurent : il n’a jamais été aussi facile d’observer, d’analyser et d’optimiser la conversation autour de votre marque. Et grâce à ces conseils et outils, vous pourrez appliquer vos conclusions à vos stratégies social media et préserver la réputation de votre marque. Qu’est-ce que le suivi de marque ? Le suivi de marque (ou brand monitoring) est le processus qui vous permet de surveiller les mentions et les discussions relatives à votre marque. Il peut s’appliquer à tous les supports : de Twitter aux spots télévisés en passant par les autocollants de pare-chocs humoristiques. Le suivi de marque vous offre donc une vision globale de ce qui se dit dans le monde sur votre marque, mais aussi sur votre secteur d’activité et vos concurrents. Suivi... --- ### Brand Monitoring: Tools und strategische Tipps > Wirklich jeder kann heute Konversationen um Marken beobachten, analysieren und optimieren (aka „Brand Monitoring“) besonders mit diesen Tools - Published: 2023-08-15 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/brand-monitoring-strategische-tipps/ - Categories: Strategie - Tags: Social listening, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2226455 - Network: Hootsuite Schluß damit! Nie wieder schlaflose Nächte, weil Ihr nicht wisst, was hinter Eurem Rücken über Euch geredet wird. Die Lösung heißt Brand Monitoring (Markenbeobachtung), um zu verfolgen, was die Welt über Euch sagt. Ja, manchmal tuschelt man hinter Eurem Rücken. Manchmal passiert es direkt vor Euren Augen und Ihr werdet darin getaggt. Manchmal wird Euer Markenname falsch geschrieben, und Ihr müsst Detektivarbeit leisten, um das ausfindig zu machen. Aber am Brand Monitoring führt kein Weg vorbei, um online engagiert und relevant zu bleiben — und gebt es doch einfach zu: Ihr wollt es wissen. Die gute Nachricht für alle, die sich für Brand Monitoring interessieren: Es war noch nie so einfach, die Konversation rund um eine Marke zu beobachten, zu analysieren und zu optimieren. Mit den folgenden Tipps und Tools seid Ihr gerüstet, um die durch das Monitoring gewonnenen Erkenntnisse für Eure Social-Media-Marketingstrategien zu nutzen und den Ruf Eurer Marke zu schützen. Was ist Brand Monitoring? Bei der Markenbeobachtung geht es darum, Erwähnungen und Diskussionen über Eure Marke zu verfolgen. Das gilt für alle Medien: von Twitter über TV-Spots bis hin zu frechen Aufklebern am Auto. Mit anderen Worten: Brand Monitoring ermöglicht einen ganzheitlichen Blick auf das, was da draußen in der Welt über Euch, aber auch über Eure Branche und Konkurrenz gesagt wird. Brand Monitoring vs. Social-Media-Monitoring Social-Media-Monitoring ist Teil der Markenüberwachung, konzentriert sich aber nur auf die für Eure Marke relevante Berichterstattung in sozialen Medien. Darunter fällt die Überwachung von Marken- oder Produkterwähnungen (mit oder ohne Tags), verwandten... --- ### Top 8 Later Alternatives & Competitors [Breakdown] > If you're not sure Later is the social media dashboard for you, don't worry. Review the top 8 Later alternatives and competitors and make your pick. - Published: 2023-08-14 - Modified: 2024-10-28 - URL: https://blog.hootsuite.com/later-alternatives-competitors/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3127930 Do you think there’s one perfect person out there for everyone? What about one perfect social media management tool? And is it... Later? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. There are so many different tools out there, ready to help you schedule social content, monitor brand sentiment, share insightful analytics, or collaborate with your team. So if you’re not 100% sure if Later is your social media soulmate, that’s totally fine. There are plenty of other fish (or, in this case, management platforms) in the sea (a. k. a. , internet). We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. Who knows? Maybe today’s the day you find the one — and then easily schedule a post to tell your social media followers all about it, of course. 8 Later alternatives and competitors Hootsuite Hootsuite is a popular Later competitor because its user-friendly dashboard works with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and Youtube (wheeee! ), which means that you’ve got everything you need to rock your social media strategy in one place. Use Hootsuite to craft content, learn about your audience, offer customer support, report all your big wins to your boss, and much, much more. With Hootsuite, you get: An easy to use social media scheduler Personalized recommendations for best times to post Intuitive analytics for tracking the performance of all your social accounts One,... --- ### Coût des publicités sur Facebook (repères pour 2024) > Nous avons analysé de multiples campagnes pour connaître le coût des publicités sur Facebook. Découvrez les chiffres et nos conseils d'optimisation. - Published: 2023-08-11 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/cout-des-publicites-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_2224450 - Network: Facebook Si j'étais payé à chaque fois qu'un internaute demandait à Google combien coûtent les publicités sur Facebook (aussi appelées Facebook Ads chez les connaisseurs), j'aurais probablement déjà pu prendre ma retraite au soleil. Malheureusement, la réponse à cette question n'a rien d’évident : cela dépend. Votre investissement variera en effet selon votre secteur, vos concurrents, la période de l'année, l'heure de la journée, votre méthode de ciblage, le contenu de vos publicités, etc. J'ai tout de même une bonne nouvelle : le coût des publicités sur Facebook dépend certes de nombreux facteurs, mais vous avez la main sur ceux qui permettront d'éviter qu'il ne dépasse (votre budget). Il vous suffit de mesurer vos performances et d'affiner vos campagnes en vous appuyant sur la data. Mais tout d'abord, comment déterminer si vos coûts sont normaux ou non ? Pour le savoir, nous avons analysé le coût moyen des publicités sur Facebook en décortiquant près de 636 millions de dollars de dépenses publicitaires réalisées en 2020 et 2021, dont la direction de Hootsuite et AdEspresso a bien voulu nous communiquer le détail. Voici nos résultats, pour chaque type de publicité. Comment sont facturées les publicités sur Facebook ? Reprenons tout d'abord brièvement les bases. Facebook propose diverses stratégies d'achat de publicités, mais la plus couramment utilisée est le format d'enchères. Il vous suffit d'indiquer votre budget, et Facebook enchérit automatiquement sur chaque placement publicitaire pour vous offrir les meilleurs résultats possibles dans le respect de votre budget. Si vous découvrez tout juste... --- ### Was kostet Facebook Werbung? (Benchmarks für 2024) > Wir haben Millionen an Werbe-Spendings analysiert, um die Frage "Was kostet Facebook Werbung im 2024?" zu beantworten. Hier ist die Antwort - Published: 2023-08-11 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/de/was-kostet-facebook-werbung/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_2224450 - Network: Facebook „Was kostet Facebook Werbung? ” Diese Frage ist fast so alt wie der Social-Media-Gigant und die Antwort ist immer dieselbe: „Es kommt darauf an”. Und zwar darauf, in welcher Branche Sie tätig sind, wer Ihre Konkurrenten sind, zu welcher Jahreszeit, zu welcher Tageszeit und wie Sie Ihre Zielgruppe ansprechen, welchen Inhalt Ihre Anzeigen haben, und so weiter und so fort. Bereit für die gute Nachricht? Das Wichtigste, was Sie tun können, um Ihre Facebook-Werbekosten zu senken, haben Sie selbst in der Hand: Die Messung Ihrer Performance und die Optimierung Ihrer Kampagnen durch datenbasierte Entscheidungen. Aber woher wissen Sie überhaupt, ob Ihre Kosten „gut” sind oder nicht? Wir haben die Daten zu den Durchschnittskosten von Facebook Ads ausgewertet, die von Hootsuite und AdEspresso bei der Verwaltung von Werbe-Spendings in Höhe von über 636 Millionen US-Dollar in den Jahren 2020-2021 gesammelt wurden. Das Ergebnis: Kostenrichtwerte für jede Art von Facebook Werbung. Wie funktioniert die Preisgestaltung für Facebook Ads? Zunächst eine kurze Auffrischung: Facebook bietet diverse Gebotsstrategien an, aber die gängigste ist ein auktionsähnliches Format. Sie legen ein Budget fest, und Facebook gibt automatisch Gebote für jede Anzeigenschaltung ab und versucht, Ihnen die besten Ergebnisse innerhalb dieses Budgets zu liefern. Wenn Sie gerade in Facebook Werbung einsteigen, sollten Sie sich an die automatisierten Gebotsstrategien halten. Fortgeschrittene Nutzer können manuelle Gebotsobergrenzen festlegen, aber um erfolgreich zu sein, erfordert dies ein tiefes Verständnis zum erwarteten ROI und den durchschnittlichen Conversion-Raten. (Sie können all diese Daten und mehr mit Hootsuite Impact erhalten, das Ihren bezahlten und... --- ### Experiment: Does AI Write Better X (Twitter) Posts Than Humans? > Can human-written social posts generate more engagement and reach than AI-written ones? It's humans vs. robots in the ultimate showdown. - Published: 2023-08-09 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-ai-vs-human-writer/ - Categories: Experiments - Tags: AI, Experiments - Tags: English - : pll_wpml_3127875 - Network: Twitter At this point, you’ve heard it all about AI. AI can help you write better. AI can help you create faster. But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. And with tools like ChatGPT making AI accessible and user-friendly, it’s worth checking out for writing captions. Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Can it really even tell if a Tweet is written by AI? I ran an experiment to find out.   Read on to find out more—or cut to the chase and watch our video instead!   https://www. youtube. com/watch? v=Nu9gRF1NCsE Hypothesis: Human-written X (Twitter) captions will get more engagement and reach than AI-written captions My hypothesis for this experiment is that human-written tweets would get more engagement and reach than AI-written ones. Why? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best. Plus, humans have been writing for thousands of years and AI has only been doing this for 2 — that has to count for something, right? But before I conducted the experiment, I wanted to get more insight from someone who works directly in social every day. So I asked one of Hootsuite’s social experts, Trish Riswick, about her experience... --- ### 12 outils d’analyse Facebook pour optimiser ses résultats en 2025 > Les outils d’analyse Facebook vous fournissent des informations basées sur des données pour améliorer vos performances sur la plateforme. - Published: 2023-08-08 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/fr/outils-analyse-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_3121379 - Network: Facebook Les outils d’analyse Facebook se présentent sous la forme de tableaux de bord ou de programmes permettant aux marketeurs et aux petites entreprises de suivre et d’analyser les indicateurs de performance de leurs comptes Facebook. Ces indicateurs comprennent des éléments tels que le nombre de vues, de likes, d’abonnés, d’interactions, de clics et de commentaires. Les données d’analyse Facebook vous fournissent également des informations sur l’audience, vous indiquant par exemple qui voit vos publications ou suit votre compte, ainsi que certaines caractéristiques démographiques. L’examen et l’analyse de vos performances Facebook sont très utiles pour comprendre ce qui marche et ce qui doit être amélioré (difficile en effet d’améliorer ce que l’on n’a pas mesuré). Les 12 meilleurs outils d’analyse Facebook pour 2025 Vous souhaitez connaître vos résultats sur Facebook ? Voici un bref aperçu des meilleurs outils d’analyse Facebook disponibles, en commençant par notre préféré. 1. Hootsuite Bien sûr, nous ne sommes pas tout à fait impartiaux. Mais avec autant de fonctionnalités de premier plan, il est impossible de ne pas inclure les outils d’analyse de Hootsuite dans cette liste. Grâce à ses tableaux de bord personnalisables, ses outils de comparaison intuitifs et ses fonctionnalités d’analyse de l’audience, Hootsuite facilite le partage d’informations et permet d’impressionner les parties prenantes grâce à des rapports d’analyse percutants. Le tableau de bord de Hootsuite étant connecté à tous vos comptes de réseaux sociaux (Instagram, X, TikTok, Pinterest, LinkedIn, Youtube, etc. ), vous pouvez également consulter l’ensemble de vos analyses depuis un seul endroit et... --- ### 9 Facebook-Analytics-Tools [Kostenpflichtig & kostenlos] > Facebook-Analytics-Tools sind Programme von Drittanbietern, die Leistungsdaten aus Eurem Facebook-Konto sammeln und reporten. - Published: 2023-08-08 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/de/facebook-analytics-tools-kostenpflichtig-kostenlos/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3121379 - Network: Facebook Facebook-Analytics-Tools sind wie ein magisches Wahrheitsserum: Der kürzeste Weg zu Erkenntnissen über die weltweit populärste Social-Media-Plattform. Auch wenn einige Dinge auf Facebook ein Rätsel bleiben — warum hinterlässt der Freund aus der siebten Klasse jedes Jahr einen Gruß zum „Tag des Baumes” auf meiner Page? — Social-Media-Manager auf der ganzen Welt können sich auf die beruhigende Klarheit von Facebook Analytics verlassen. Zahlen lügen schließlich nicht. Eure Facebook-Kennzahlen enthüllen faszinierende Fakten über die Vorlieben und Verhaltensweisen Eurer Zielgruppe. Durch die Analyse von Daten zur Content-Performance erhaltet Ihr wertvolles quantitatives Feedback, das dabei hilft, eine erfolgreiche Facebook-Marketingstrategie zu entwickeln. Der einzige Trick, um das Beste aus Eurer Facebook Analytics herauszuholen: Ein Tool zu finden, mit dem Ihr die Performance verfolgen und Muster erkennen könnt. Wenn Ihr auf der Suche nach Insights seid, seid Ihr hier genau richtig. Lest weiter, um eine Übersicht über die besten Facebook-Analytics-Tools zu erhalten. Was sind Facebook-Analytics-Tools? Facebook-Analytics-Tools sind Programme, die Leistungsdaten aus Eurem Facebook-Konto sammeln und reporten. Diese Kennzahlen beziehen sich beispielsweise auf Views, Likes, Engagement, Click-Throughs oder Kommentare. Selbst wenn Ihr Eure gesamte Facebook-Zeit mit kreativen Projekten verbringt (z. B. mit dem Kommentieren von Minions-Memes), werden die Facebook-Analyse-Tools im Hintergrund fleißig daran arbeiten, die nackten, harten Zahlen für Euch zu erfassen. Facebook Analytics gibt auch Aufschluss darüber, wer Eure Posts sieht oder Eurem Account folgt — mit Daten zur demografischen Zusammensetzung der Zielgruppe. Zu welcher Zeit sind Eure Fans am aktivsten? Sind es Teenager aus Italien oder deutsche Väter unter 30? Facebook Analytics befindet sich auf... --- ### Seguimiento de marca: Herramientas y consejos estratégicos > El seguimiento de marca consiste en observar, analizar y optimizar la conversación en torno a tu marca. Te contamos cómo hacerlo bien. - Published: 2023-08-07 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/es/seguimiento-de-marca-herramientas-consejos/ - Categories: Estrategia - Tags: Escucha social, Herramientas de redes sociales - Tags: Español - : pll_wpml_2226455 - Network: Hootsuite ¿Alguna vez has sentido paranoia nocturna preguntándote quién habla de ti a tus espaldas? Bueno, resulta que puede convertirse en algo útil. Eso es básicamente el seguimiento de marca: estar al tanto de lo que el mundo dice de ti. No siempre es a tus espaldas. A veces está delante de tu cara y además te etiquetan. A veces tu nombre está mal escrito y tienes que hacer una ardua labor de ortografía inversa para encontrarlo. Pero el seguimiento de marca es esencial para mantener la interacción y la relevancia en Internet –además, admítelo, quieres saberlo. Por suerte para cualquier persona interesada en el seguimiento de marcas, nunca ha sido tan fácil observar, analizar y optimizar la conversación en torno a tu marca. Con estos consejos y herramientas, sabrás exactamente cómo aplicar tus hallazgos a tus estrategias de marketing en redes sociales y mantener la reputación de tu marca en alto. ¿Qué es el seguimiento de marca? El seguimiento de marca es el proceso de monitorear las menciones y discusiones sobre tu marca. Esto se aplica a todos los medios de comunicación: desde Twitter a los anuncios de TV, pasando por las pegatinas en los parachoques. En otras palabras, el seguimiento de marca es una mirada amplia a lo que se dice en el mundo sobre ti, pero también sobre tu sector y tu competencia. Seguimiento de redes sociales vs. seguimiento de marca El seguimiento de redes sociales es parte del seguimiento de marca, pero el primero se centra únicamente... --- ### So erstellen und managen Sie mehrere Instagram-Konten (ohne zu schwitzen) > Das Management mehrerer Instagram-Konten kann stressen. Was, wenn Ihr auf dem falschen postet? Oder aus einem Account ausgesperrt werdet? - Published: 2023-08-03 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/managen-mehrere-instagram-konten/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_339525 - Network: Instagram Ihr managt mehrere Instagram-Konten? Dann wisst Ihr, dass es mühsam sein kann, den Überblick zu behalten. Ganz zu schweigen vom ständigen Ein- und Ausloggen, um zwischen den Accounts zu wechseln, wenn Ihr für alle Konten dieselbe E-Mail-Adresse verwendet. Was wäre, wenn es einen Instagram-Hack gäbe, mit dem Ihr mehrere Konten mit nur einer E-Mail-Adresse verwalten könnt? Das geht! Mit nur ein paar Einstellungen könnt Ihr ganz einfach mehrere Instagram-Konten mit einer einzigen E-Mail-Adresse hinzufügen und verwalten. In diesem Leitfaden erfahrt Ihr alles, was Ihr über das Management mehrerer Instagram-Konten wissen müsst — und wie Ihr es vermeidet, auf dem falschen Konto zu posten. Kann ich mehrere Instagram-Accounts haben? Ja, Ihr könnt mehrere Instagram-Konten betreiben! Fakt ist: Ihr könnt bis zu fünf Konten hinzufügen und schnell zwischen ihnen wechseln, ohne Euch andauernd ab- und wieder anmelden zu müssen. Dieses Feature ist in Version 7. 15 und höher für iOS und Android enthalten und funktioniert in jeder Instagram-App, die diese Software verwendet. Wenn Ihr mit einer neueren Version arbeitet oder einfach mehr als fünf Konten auf einmal verwalten wollt, bietet ein Social-Media-Dashboard wie Hootsuite die Möglichkeit, mehr Instagram-Konten zu managen und den Job mit anderen Teammitgliedern teilen. Ihr könnt auch mehrere YouTube-Kanäle, mehrere Facebook-Seiten und mehrere Twitter-Konten (Twitter heißt jetzt X) haben. In den oben verlinkten Ressourcen findet Ihr weitere Informationen. So eröffnet Ihr mehrere Instagram-Accounts Ihr könnt mehrere Instagram-Konten mit dem Handy direkt in der Instagram-App erstellen. Um einen neuen Instagram-Account hinzuzufügen, folgt diesen Schritten: Öffnet Instagram und geht zu Eurer... --- ### How to Use UTM Parameters to Track Social Media Success > UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of a marketing campaign. - Published: 2023-08-03 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/how-to-use-utm-parameters/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_345149 For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking for conversions Allowing A/B testing of different links or creatives Anytime you add links to your social media posts, you should add UTM parameters. Below, we’ll explain how to create your own UTM tags and share several tips and best practices for how to use them. What are UTM parameters? UTM stands for Urchin Tracking Module, a term coined by Urchin, the predecessor to Google Analytics. UTM parameters are short pieces of text that you add to links. The parameters convey information about the link’s placement, purpose, and content, making tracking clicks and traffic from a specific social media post or campaign easy. The best part? UTM parameters are unaffected by changes to or opt-outs of cookies and third-party tracking pixels such as the Meta pixel. They also integrate with analytics tools like Google Analytics, Tableau, Mixpanel, and Hotjar. Here’s an example of an URL with UTM parameters: The UTM parameters are the colored snippets that start after the last slash of the URL. The five main UTM parameters are source, medium, campaign, term, and content. The first three are required for tracking in Google Analytics, while the last two are optional. 1. Campaign source... --- ### The SEC and social media: What NOT to do + compliance tips > You’re using social media to build your brand, not commit fraud, right? Learn about the SEC and social media and get tips to prevent infractions. - Published: 2023-08-03 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/sec-social-media/ - Categories: Strategy - Tags: Financial services, Social media strategy - Tags: English - : pll_wpml_3127674 Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power... comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U. S. Securities and Exchange Commission (SEC) does. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. So before you post that hilarious meme about investing in crypto or share an impromptu TikTok vid about splitting your stock, take a beat to make sure you really understand how to comply with SEC regulations on social media. After all, you’re using social media to build your brand, not commit fraud. (Right? ) So read on for everything you need to know to stay in the SEC’s good books. What is the SEC? The U. S. Securities and Exchange Commission (SEC) is an independent agency of the federal government responsible for enforcing federal securities laws and regulating the securities industry. Its three-pronged mission is to protect investors, facilitate capital formation, and maintain fair and efficient markets. In other words: the SEC is trying its very best to make the American economy an even playing field. Here are the principles the SEC is working to uphold, according to SEC. gov: “Companies offering securities for sale to the public must tell the truth about their business, the securities they... --- ### Unlimited TikTok Bio Ideas [FREE BIO GENERATOR] > Don't waste another minute trying to create a bio for your TikTok account! Get inspired by these incredible TikTok bio ideas. - Published: 2023-08-02 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/tiktok-bio-ideas/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3116068 - Network: TikTok So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Sounds like you need some TikTok bio ideas. Your bio is a simple way to introduce yourself to new followers and help them find your page when they use the app’s search function. So, what’s a good bio for TikTok? It depends on what you want to convey to the world, of course. Just like on Instagram and Twitter, Good TikTok bios should give users a glimpse into who you are or what you do, but with a Salt Bae sprinkle of creativity. TikTok bio ideas generator Choose TikTok from the Network drop-down menu in our social media bio generator to get ideas for your next eye-catching bio. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights. This bio generator is a web tool that takes a bit of information and transforms it into the perfect one-liner for your social media profiles. It uses the latest ChatGPT technology. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s... --- ### Comment fonctionne le marketing des médias sociaux pour les petites entreprises > Le marketing des médias sociaux pour les petites entreprises est un art à part entière : découvrez nos conseils et outils pour booster votre présence en ligne. - Published: 2023-08-01 - Modified: 2023-08-01 - URL: https://blog.hootsuite.com/fr/marketing-des-medias-sociaux-pour-les-petites-entreprises/ - Categories: Stratégie - Tags: Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_336753 Le marketing des médias sociaux pour les petites entreprises est avant tout une question de stratégie. Or si les grandes organisations disposent des ressources humaines et technologiques nécessaires pour le mener à bien, les petites entreprises doivent de leur côté faire preuve de plus de souplesse, d’agilité et de créativité. Leurs dirigeants ne peuvent se contenter d’injecter de l’argent et de prier pour que tout se passe bien. Pour atteindre leur public cible, ils doivent utiliser les médias sociaux de manière réfléchie. Vous trouverez ci-dessous nos conseils pour marketer comme il se doit votre petite entreprise en 2023. Pourquoi utiliser les médias sociaux pour votre petite entreprise ? Si vous gérez une entreprise, vous avez probablement déjà effectué des recherches sur le marketing des médias sociaux pour les petites entreprises. Et vous avez eu raison. On compte aujourd’hui 4,2 milliards d’utilisateurs actifs des médias sociaux, soit presque deux fois plus qu’en 2017. Ces utilisateurs passent en moyenne 2 heures et 25 minutes par jour sur les réseaux sociaux. Or les médias sociaux ne sont plus réservés aux grandes entreprises : 71 % des petites et moyennes entreprises utilisent en effet les médias sociaux pour faire leur marketing, et 52 % d’entre elles publient quotidiennement. Pour rester dans la course, vous devez être en ligne. Vous trouverez ci-dessous cinq raisons essentielles pour lesquelles votre petite entreprise a tout intérêt à utiliser les médias sociaux. Atteindre plus de clients potentiels Tout chef d’entreprise sait à quel point il peut être difficile d’attirer... --- ### Cómo hacer marketing en redes sociales para pequeñas empresas > Impulsa tu proyecto con una buena estrategia de marketing en redes sociales para pequeñas empresas. Sigue estos consejos para ser más eficaz. - Published: 2023-07-31 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/como-hacer-marketing-en-redes-sociales-para-pequenas-empresas/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_336753 El marketing en redes sociales para pequeñas empresas consiste en ser estratégico. Mientras que las grandes pueden permitirse el lujo de dedicar mucho tiempo y recursos, las pequeñas empresas tienen que ser ágiles y creativas. La inmensa mayoría de los negocios pequeños no se puede permitir resolver los retos de marketing gastando mucho dinero. Así que toca ser inteligente a la hora de utilizar las redes sociales para llegar a tu público objetivo. Aquí tienes todos los consejos de marketing en redes sociales que necesitas para impulsar tu pequeña empresa en 2023. Por qué utilizar las redes sociales para tu pequeña empresa Si tienes un negocio, es altamente probable que hayas dedicado tiempo a investigar el marketing en redes sociales para pequeñas empresas. Y has hecho bien. Actualmente hay 4200 millones de usuarios activos en las redes sociales. Eso es casi el doble de los que había hace sólo seis años, en 2017. Estos usuarios pasan una media de 2 horas y 25 minutos al día en los canales sociales. Además, las redes sociales no son sólo para las grandes empresas. De hecho, el 71% de las pequeñas y medianas empresas utilizan las redes sociales para promocionarse y el 52% publica una vez al día. Si quieres competir, tienes que estar conectado. He aquí cinco razones esenciales para utilizar las redes sociales en tu negocio. Llega a más clientes potenciales Todo empresario sabe lo difícil que puede ser atraer a nuevos clientes. Puedes pasarte horas creando el producto perfecto y... --- ### Comment télécharger un reel Instagram : 4 méthodes faciles > Découvrez comment enregistrer ou télécharger un reel Instagram pour partager la vidéo sur une autre plateforme ou l’utiliser plus tard. - Published: 2023-07-27 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/comment-telecharger-un-reel-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_2774684 - Network: Instagram Depuis leur lancement en 2020, les reels sont devenus l’un des types de contenu les plus populaires sur Instagram. La plateforme récompense les efforts des marques et des créateurs qui publient des reels puisque l’algorithme d’Instagram privilégie le contenu vidéo. Les reels ont donc plus de chances d’atteindre de larges audiences que des publications Instagram statiques. Si vous souhaitez télécharger un reel Instagram, que ce soit pour vous inspirer, pour anticiper des besoins futurs ou pour l’utiliser sur une autre plateforme, vous remarquerez qu’Instagram n’offre pas de fonctionnalité de téléchargement intégrée. Mais ne vous inquiétez pas, il existe de nombreux moyens d’y remédier. Poursuivez votre lecture pour découvrir comment télécharger le reel d’un autre utilisateur sur votre appareil. Peut-on télécharger un reel Instagram ? Oui. C'est tout à fait possible de télécharger un reel Instagram. Vous pouvez facilement télécharger vos propres reels depuis votre compte sur votre smartphone (nous vous expliquerons comment le faire dans la prochaine section). Toutefois, si vous souhaitez récupérer le contenu publié sur le profil d’une autre personne, vous devrez utiliser une solution alternative. Auparavant, les outils natifs d’Instagram ne permettaient pas de télécharger les reels de comptes publics, mais la plateforme commence à déployer cette fonctionnalité (uniquement disponible pour les utilisateurs aux États-Unis pour l’instant). Si vous vivez ailleurs ou si la fonctionnalité n’est pas encore disponible pour vous, voici quelques façons de contourner cet obstacle et de télécharger un reel Instagram – en plus, elles sont toutes très faciles ! Comment télécharger un reel... --- ### Cómo descargar Reels de Instagram: 4 sencillos métodos > Aquí hay un manual sobre cómo guardar o descargar Reels de Instagram para poder compartir el video o guardarlo para un día lluvioso. - Published: 2023-07-26 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/descargar-reels-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_2774684 - Network: Instagram Si quieres descargar Reels de Instagram como inspiración, referencia futura o para usar en una plataforma diferente, notarás que no hay una función integrada que te permita hacerlo. Pero no te preocupes, hay muchas soluciones. Sigue leyendo para descubrir cómo descargar Reels de otros usuarios a tu dispositivo. Desde su introducción en 2020, Reels se ha convertido en uno de los tipos de contenido más populares y atractivos de Instagram. La plataforma hace que la publicación de Reels valga la pena para las marcas y los creadores, mientras que el algoritmo de Instagram favorece el contenido de video, lo que significa que es más probable que los Reels lleguen a grandes audiencias que las publicaciones estáticas de Instagram. ¿Puedes descargar Reels de Instagram? La respuesta corta es: Sí, es posible descargar Reels de Instagram. Puedes descargar fácilmente tus propios Reels de Instagram desde tu cuenta a tu smartphone (te guiaremos en la siguiente sección). Pero si estás buscando obtener contenido del feed de Instagram de otra persona, es posible que debas usar una solución alternativa. Aunque anteriormente no podías descargar Reels de las cuentas públicas de otros usuarios con las herramientas nativas de Instagram, comenzaron a presentar esta función para los usuarios de Estados Unidos. Pero si vives en otro lugar o la función aún no está disponible para ti, hay algunas maneras de evadir esta limitación para descargar Reels, ¡y todas son fáciles de hacer! Cómo descargar Reels de Instagram: 4 métodos Mira este video para descubrir cómo descargar... --- ### Instagram Reels downloaden: 4 einfache Möglichkeiten > So geht’s: Instagram Reels downloaden oder speichern, damit Ihr das Video auf einer anderen Plattform teilen oder für später aufheben könnt. - Published: 2023-07-25 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/instagram-reels-downloaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2774684 - Network: Instagram Seit der Einführung im Jahr 2020 haben sich Reels zu einer der beliebtesten und ansprechendsten Content-Arten auf Instagram entwickelt. Die Plattform setzt Reize für Marken und Creators, Reels zu posten — der Algorithmus von Instagram bevorzugt Video-Content. Das heißt: Reels erreichen mit höherer Wahrscheinlichkeit ein großes Publikum als statische Instagram-Posts. Wenn Ihr Instagram Reels zur Inspiration, als künftige Referenz oder zur Verwendung auf einer anderen Plattform herunterladen möchtet, werdet Ihr feststellen, dass es kein integriertes Feature dafür gibt. Aber keine Sorge, das lässt sich auf verschiedene Weisen umgehen. Lest weiter und erfahrt, wie Ihr Reels anderer Nutzer auf Euer Gerät herunterladen könnt. Kann man Instagram Reels downloaden? Kurz gesagt: Ja, es ist möglich, Instagram Reels herunterzuladen. Ihr könnt Eure eigenen Instagram Reels ganz einfach von Eurem Konto auf Euer Smartphone herunterladen (im nächsten Abschnitt zeigen wir, wie das geht). Wenn Ihr aber Inhalte aus dem Instagram-Feed eines anderen Nutzers downloaden wollt, braucht Ihr wahrscheinlich einen Workaround. Es war bisher nicht möglich, Reels von öffentlichen Accounts anderer Nutzer mit den nativen Tools von Instagram herunterzuladen, doch diese Funktion wurde jetzt für Nutzer in den USA eingeführt. Wenn Ihr woanders zuhause seid oder das Feature bei Euch noch nicht verfügbar ist, bieten sich einige Möglichkeiten, diese Einschränkung zu umgehen und Reels herunterzuladen — und sie sind alle nicht kompliziert! Instagram Reels downloaden: 4 Methoden In diesem Video erfahrt Ihr, wie Ihr Instagram Reels-Videos herunterladen könnt: https://www. youtube. com/watch? v=__-Wo6p6kAg So ladet Ihr Eure eigenen Instagram Reels herunter Nehmen wir an, Ihr habt... --- ### 65 ChatGPT Prompts for Marketing to Make Work Easier > Looking to drive customer conversations and automate tasks? Here are the best ChatGPT prompts for marketing to supercharge your productivity. - Published: 2023-07-25 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/chatgpt-prompts-for-marketing/ - Categories: Strategy - Tags: English - : pll_wpml_3126952 Have you been using ChatGPT prompts for marketing? If not, now is the time to start. ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. But, if you're unfamiliar with ChatGPT's conversational AI model, you may not be sure what kind of questions and commands will get the most out of your chatbot. That's why we've compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Cover the following topics: emerging technology, automation, personalization, and data-driven decision-making. Explain the marketing segments for . Outline the potential opportunities within each segment and recommend which one we should target first. Write a thirty-second TikTok script for a healthy snack brand. The video script should be funny and appeal to a Gen Z audience. Write three Google Ad headlines to take people to this landing page . Re-write this email to appeal to social media marketers . Re-write this Instagram post for Twitter. Keep the post to 250 characters. . Summarize this white paper into bullet points for an Instagram caption . Explain the biggest pain points a buyer in enterprise social media management software has before making a purchase. Follow up with tips for addressing these pain points in our product. Write a title... --- ### 9 Herramientas de análisis de Facebook [de pago y gratuitas] > Facebook analytics tools are third-party programs that collect and report performance metrics from your Facebook account. - Published: 2023-07-24 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/herramientas-de-analisis-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_3121379 - Network: Facebook Las herramientas de análisis de Facebook son como un suero de la verdad: un atajo infalible para obtener información sobre la plataforma de redes sociales más popular del mundo. Aunque hay cosas de Facebook que siguen siendo un misterio -por ejemplo: ¿por qué tu tía te sigue etiquetando en tantos memes cursis a pesar de que nunca le respondes? - los gestores de redes sociales de todo el mundo pueden recurrir a la tranquilizadora claridad de las estadísticas de Facebook. Al fin y al cabo, los números no mienten. Tus métricas de Facebook revelan datos fascinantes sobre las preferencias y comportamiento de tu público. Al analizar los datos sobre el rendimiento de tus contenidos obtienes información cuantitativa valiosa que te ayuda a diseñar buenas estrategias de marketing en Facebook. El único truco para sacar el máximo provecho a tus análisis de Facebook es encontrar una herramienta que te ayude a realizar un seguimiento del desempeño y a identificar patrones. Por suerte, si buscas información sobre, bueno, información, has llegado al lugar adecuado. A continuación te presentamos nuestra selección de las mejores herramientas de análisis de Facebook disponibles. ¿Qué son las herramientas de análisis de Facebook? Las herramientas de análisis de Facebook son programas que recopilan datos y te dan información organizada acerca de las métricas de desempeño de tu cuenta de Facebook. Esas métricas pueden incluir datos sobre visitas, me gusta, interacciones, clics y comentarios. Básicamente, aunque dediques todo tu tiempo de Facebook a proyectos creativos (por ejemplo, comentar en... --- ### Comment obtenir plus de vues sur TikTok : 15 stratégies indispensables > Découvrez comment obtenir plus de vues sur TikTok en créant du contenu captivant qui rendra votre audience accro. - Published: 2023-07-20 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/obtenir-plus-de-vues-sur-tiktok/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2771877 - Network: TikTok C’est le grand jour : vous avez créé un compte TikTok ! Félicitations ! Maintenant il vous faut apprendre à obtenir plus de vues sur TikTok. Nous sommes là pour ça. Vous faites désormais partie des adeptes de cette application de vidéos courtes qui a conquis le monde entier (2 milliards de téléchargements à ce jour ! ) et vous avez créé des vidéos, aiguisé vos compétences en montage TikTok et perfectionné votre chorégraphie sur « About Damn Time ». Mais attention : créer des vidéos originales sur des céréales donuts ou des blagues de maman ne sont qu’une étape dans la construction d'une stratégie réussie sur TikTok. Il faut aussi faire en sorte que les gens regardent vos vidéos. Nous avons ce qu’il vous faut. Poursuivez votre lecture pour découvrir 15 stratégies indispensables pour obtenir plus de vues sur TikTok. Nous allons faire de vous une véritable star ! Qu’est-ce qu’une « vue » sur TikTok ? Tous les réseaux sociaux ne mesurent pas les « vues » de la même manière. Toutefois, pour TikTok, c’est extrêmement simple : dès la première seconde de lecture de la vidéo, cela compte comme une vue. Si la vidéo se lance toute seule ou tourne en boucle ou si un utilisateur la regarde plusieurs fois, cela compte comme une nouvelle vue à chaque fois. En revanche, si vous regardez votre propre vidéo, cette vue n’est pas comptabilisée. Faire en sorte qu’une personne regarde votre vidéo jusqu’à la dernière seconde ? C’est une... --- ### Mehr Views auf TikTok bekommen: 15 Top-Strategien, die aufgehen > Erfahrt, wie Ihr mehr Views auf TikTok bekommen könnt — mit ansprechendem Content, der Eure Zielgruppe zum Wiederkommen motiviert. - Published: 2023-07-20 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/mehr-views-auf-tiktok-bekommen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771877 - Network: TikTok Es ist soweit: Ihr habt ein TikTok-Konto eröffnet — herzlichen Glückwunsch! Und jetzt müsst Ihr lernen, wie Ihr mehr Views auf TikTok bekommen könnt. Wir sind für Euch da! Ihr habt die Kurzvideo-App für Euch entdeckt (2 Milliarden Downloads, Tendenz steigend! ), Videos erstellt, Eure TikTok-Bearbeitungsfähigkeiten verfeinert und Eure Doja Cat-Tanzschritte perfektioniert. Toll! Aber kreative Videos zum Thema Donut-Müsli oder Streiche, die man seiner Mutter spielen kann, sind nur der Einstieg in den Aufbau einer erfolgreichen TikTok-Präsenz. Ihr müsst die Leute auch dazu bewegen, sich Eure Videos anzusehen. Wir haben alles, was Ihr braucht. Lest weiter und entdeckt 15 wichtige Strategien, um mehr Views auf TikTok zu bekommen. Wir machen Euch zum Star! Was ist ein „View” auf TikTok? Die Social-Media-Plattformen messen „Views” auf unterschiedliche Weise, aber bei TikTok ist es ganz einfach: In der Sekunde, in der Euer Video abgespielt wird, wird das als ein View (oder Aufruf) gezählt. Wenn das Video automatisch oder in einer Schleife abgespielt wird, oder wenn ein Betrachter das Video mehrmals anschaut, werden all diese Views als neue Aufrufe gezählt. (Aber wenn Ihr Euer eigenes Video anseht, zählt das nicht als View). Doch jemanden dazu bringen, das Video bis zum Ende anzusehen? Das ist eine ganz andere Geschichte. Aber mit dieser relativ niedrigen Einstiegshürde für das, was als „View” zählt, ist es gar nicht so schwer, bei TikTok eine gute Quote zu erzielen. Was zahlt TikTok pro View? TikTok hat seinen Creator Fund im August 2020 gegründet, um den beliebtesten und erfolgreichsten Nutzern der... --- ### 71 Realtor Hashtags To Help You Shine On Social Media > In the world of real estate marketing, hashtags are a powerful tool to build your brand and attract potential clients. - Published: 2023-07-19 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/realtor-hashtags/ - Categories: Strategy - Tags: Content creation, Free tool, Real estate - Tags: English - : pll_wpml_3127262 You know how the right neighborhood can sell a house? Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. After that, you’ll see breakdowns of platform-specific advice for using hashtags to the best of your ability. What are realtor hashtags? Realtor hashtags are hashtags (words or phrases preceded by the pound # sign) specific to the real estate industry. Hashtags can be used to aggregate social media posts like tweets into categories. In practice, hashtags can connect social media content to a specific topic, event, theme, or conversation. In real estate, these hashtags can help home buyers find new listings, realtors to network, and for realtors to connect with potential clients. Here are a few brief pointers on how hashtags work: Always start your hashtags with # and do not include spaces, punctuation, or symbols. The public can’t see hashtags from private accounts. Double-check that your account settings are public. Hashtags generally should be short and sweet. Popular hashtags that other people will search for will be most likely to be seen. Specific hashtags that fit your niche are also a good strategy. If you're trying to expand your reach, don’t create brand... --- ### 7 Social Media Recruiting Tools To Attract New Talent in 2023 > Social media recruiting tools can help you attract qualified candidates and encourage them to apply to your business. - Published: 2023-07-19 - Modified: 2024-10-24 - URL: https://blog.hootsuite.com/social-media-recruiting-tools/ - Categories: Strategy - Tags: Employee advocacy, Social media strategy - Tags: English - : pll_wpml_3127267 Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Or, sometimes, it can be like opening the floodgates to the Sahara Desert. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. This article will help recruiters and hiring managers know how to leverage social media platforms to source and attract top talent. At the end of this piece, you’ll be able to identify the helpful features and functionality of some popular social media recruiting tools. What are social media recruiting tools? Social media recruiting tools are software, platforms, or channels that aid and assist in recruitment efforts. Social media recruiting refers to the process of finding and attracting potential job candidates using social media platforms. The tools that support these efforts include the platforms themselves and software designed to make your life as a recruiter a little bit easier. Benefits of using social media recruiting tools With so many resumes flooding in for a single position, recruiters need all the help they can get. https://www. instagram. com/p/CqaeUEISSpE/ Social media recruiting tools give recruiters an extra leg-up on finding qualified candidates. Not only do they streamline the process, but they also allow companies to meet potential candidates where they already are: Scrolling through Instagram, pretending to work. The detailed targeting options can help you find your ideal candidate, one that’s both a culture fit and qualified for the position. And using social media for... --- ### Emoji Meanings Explained: Translate Any Emoji > Before you add that emoji to your next post, make sure you're using it correctly. Our emoji meanings guide can help. - Published: 2023-07-19 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/emoji-meanings/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2776209 It’s hard to believe, but there was a time before emojis when humans were forced to communicate through words alone. Communications were fraught and confusing. People were forced to exchange “u joking? ? ” texts in order to parse the true meaning of a statement. It was a dark time. Fortunately, in 2022 there are emoji for every occasion. And adding them to your social media posts offers benefits beyond fun. Including emoji can increase engagement by 25% on Twitter and generate 57% more Likes on Facebook. In one AdEspresso experiment, adding an emoji to the headline of an ad increased clicks by 241%! Emoji meanings generator Peruse the full list of emoji meanings below, or use this free tool to get AI-generated emoji meanings in 5 languages. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights. Why it’s important to understand emoji meanings We’re using more emoji than ever before, and with good reason: they’re universal, inclusive, and fun. But when adding emoji to your social media posts, you want to make sure you’re using them correctly. Each emoji has a literal meaning (it’s a peach), but many of them also have secondary meanings that evolve over time (it’s also a butt! ). Often, the secondary meaning eclipses the first: only 7% of users actually use the peach emoji to represent the... --- ### Was Social-Media-Mentions sind und wie man sie 2024 trackt > Erfahrt, was Social-Media-Mentions sind, warum sie eine Rolle spielen und wie Ihr sie nutzt, um starke Beziehungen zu Eurem Publikum aufzubauen. - Published: 2023-07-18 - Modified: 2024-01-29 - URL: https://blog.hootsuite.com/de/was-social-media-mentions-sind/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2221823 Wenn die Leute in sozialen Netzwerken über Eure Marke sprechen, würdet Ihr das doch wissen wollen, oder? Stellt Euch vor: Das passiert tatsächlich. Ob Ihr es nun bemerkt oder nicht, wenn Ihr eine Social-Media-Präsenz habt, wird Eure Marke wahrscheinlich in den sozialen Netzwerken erwähnt. Lest weiter und erfahrt, warum Social-Media-Mentions (= Erwähnungen) so wichtig sind, wie Ihr sie verfolgen könnt und wie Ihr am besten darauf reagiert, wenn über Eure Marke gesprochen wird. Was sind Social-Media-Mentions? Social-Media-Mentions sind Social-Media-Posts, die einen Hinweis auf Eure Marke enthalten. Dazu gehören Beiträge, in denen Eure Marke getaggt (auch als @mentions bezeichnet) oder einfach namentlich im Text, Post-Titel oder einer Bildunterschrift erwähnt wird. Mit @Mentions versuchen Social-Media-Nutzer in der Regel, die Aufmerksamkeit einer Marke zu erregen. Bei nicht gekennzeichneten Erwähnungen wird über Eure Marke gesprochen, ohne dass Ihr speziell darauf aufmerksam gemacht werdet. Beide Arten von Social-Media-Mentions können positiv oder negativ (oder sogar neutral) sein. Hier ist ein Beispiel für eine getaggte Erwähnung von Hootsuite: https://twitter. com/KentStones/status/1575518033942134787 Und hier eine nicht getaggte: https://twitter. com/Learnandshare/status/1575559752016625664 Warum sind Social-Media-Mentions so wichtig? Es wird also online über Eure Marke gesprochen. Warum ist es so wichtig für Euch, diese Konversationen zu verfolgen? Es ist immer gut zu wissen, was die Leute über die eigene Marke sagen. Social-Media-Mentions bieten eine einfache Möglichkeit, herauszufinden, wie über Euch gesprochen wird: gut, schlecht, hässlich oder wunderbar. Hier sind einige wichtige Gründe, warum das eine Rolle spielt. Social Proof Social-Media-Mentions dienen als De-facto-Bewertungen. Wenn Ihr diese überwacht, könnt Ihr positive Erwähnungen weitergeben und... --- ### 7 Types of Social Media Interactions (and How To Handle Them) > Your social channels are the face of your brand. Having a plan for how to interact with your followers and engage customers is a must. - Published: 2023-07-18 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/social-media-interaction/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3127244 If your business uses social media to interact with your customers (and at this point, it's pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. Social media marketers aren't just posting great content — they're engaging with followers, routing incoming requests, responding to tags, and so much more. Whoever handles your social must be prepared to interact with people in a range of ways. That's where a social media interaction strategy comes in. Below, we'll go over social media interaction, the different types of engagement, and how to interact with customers on social media to maintain a positive perception of your brand. What is social media interaction? A social media interaction is any form of communication between a brand and users on social media. Interactions can include likes, comments, direct messages, tags, and even follows. We'll cover each of these in more detail below. Why social media interactions are important Social media interactions can be markers of success for businesses on social media. Every interaction or engagement is an opportunity to connect with your audience. As an aside: While every channel has its own engagement metrics, Instagram is where most of the action occurs. In 2020, Instagram accounted for 67% of the 290 billion social media interactions — including reactions, comments, shares, retweets, and likes — on brand-owned content. In addition to helping measure engagement, social media interactions can also be used... --- ### Cómo hacerse viral en TikTok: los 11 mejores consejos (y por qué funcionan) > Cualquiera puede hacerse viral en TikTok, sin importar el número de seguidores. Y con estos consejos, tu contenido será el centro de atención. - Published: 2023-07-17 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/hacerse-viral-en-tiktok/ - Categories: Estrategia - Tags: Español - : pll_wpml_2771926 - Network: TikTok ¿Cómo hacerse viral en TikTok? Con más de mil millones de usuarios activos mensuales y millones de videos subidos diariamente, puede ser difícil destacar en la plataforma. Sin embargo, es posible, y en TikTok, incluso las cuentas pequeñas se han vuelto mega virales. Aquí hay 11 consejos para ayudarte a aumentar tus posibilidades de hacerte viral en la plataforma. ¿Cómo se vuelve viral el contenido en TikTok? Como la mayoría de los algoritmos de redes sociales, TikTok ofrece contenido a sus usuarios en función de las publicaciones con las que han interactuado anteriormente. Esto se aplica a los videos que ves tanto en tu feed "Siguiendo" como en tu página "Para ti" (FYP, por sus siglas en inglés). La verdadera pregunta es, ¿cómo decide TikTok qué videos terminan en nuestra página Para ti? Según TikTok, el algoritmo recomienda contenido en función de los videos con los que has interactuado (visto, gustado, compartido, comentado), a quién sigues, qué contenido creas y los datos demográficos de tu cuenta, así como lo que hay en el video en sí (subtítulos, sonidos, hashtags). Luego, TikTok ofrece una mezcla de contenido similar de las cuentas que sigues y las que no sigues. Para hacerse viral, tu video debe pasar una "prueba" informal crucial. La aplicación muestra tu video a un pequeño grupo de usuarios que TikTok cree que es una muestra representativa basada en el contenido de tu video (título, hashtags, subtítulos, sonido). Si funciona bien con esa muestra de usuarios en vistas e interacción,... --- ### 20 Top Social Media Tools To Make Your Life Easier > The right social media tools can help you create content, engage with your audience, analyze your performance, and so much more. - Published: 2023-07-17 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3127143 The best social media tools aren't single-purpose — they're multifunctional. A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Basically, the right tool can make your job a lot easier. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Below, let’s go over what features to look for in a tool and what the top social media tools are. What should you look for in a good social media tool? Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that's not all. Before you start building your social tool kit, consider your needs and goals. Let’s say you’re a solopreneur. Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast. Or, let’s say you’re a freelance social media manager who works with multiple clients. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts. Here are some of the top ways a good social media tool should make your life easier. Saves you time This is especially beneficial if you’re working on a... --- ### 7 of the best online reputation monitoring tools > Online reputation monitoring tools help you review conversations, keywords, mentions, and industry news that might impact your business. - Published: 2023-07-17 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/reputation-management-software/ - Categories: Strategy - Tags: Social listening, Social media engagement, Social media tools - Tags: English - : pll_wpml_3127080 Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. When your brand reputation can make or break you, online reputation monitoring tools become an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in! Don’t be shy! Why invest in online reputation management tools? Online reputation monitoring tools allow you to listen closely to online conversations, track keywords and mentions, and keep your eyes peeled for industry news that might impact your business. Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Trusted brands are successful brands. Fifty-eight percent of consumers are more likely to purchase from brands they trust, and 67% are likely to advocate for those brands, too. But you can’t fight nasty rumors or help dissatisfied customers if you don’t hear the grumbles first. And you can’t give a boost to your superfans and supporters if you’re not aware of their flattery. It’s time to take charge of your reputation and make it work for you — read on for the ultimate list of online reputation management tools. 7 of the best online reputation management tools Online reputation monitoring tools are a social media manager’s best friend. These are... --- ### Die besten TikTok-Hashtags, damit Ihr wachsen und gedeihen könnt > Wollt Ihr Euer Follower-Wachstum beschleunigen? Die Kunst des TikTok-Hashtags maximiert Views und verbindet Euch mit den richtigen Leuten. - Published: 2023-07-13 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/de/besten-tiktok-hashtags/ - Categories: Strategie - Tags: Inhaltserstellung, Soziales Video - Tags: Deutsch - : pll_wpml_2771931 - Network: TikTok Das Erstellen guter TikTok-Inhalte ist eine Sache — doch wie man Leute dazu bringt, sie auch anzuschauen, ist eine ganz andere. Wenn Ihr die Kraft der TikTok-Hashtags für Euch nutzen könnt, seid Ihr auf dem besten Weg, die TikTokosphere (ein cooler neuer Hashtag, der sich leider nicht so schnell verbreitet, wie ich es mir vorgestellt habe) für Euch zu erobern. Hier lernt Ihr die hohe Kunst des TikTok-Hashtags zu beherrschen, damit Eure TikTok-Marketingstrategie in den reißenden Stromschnellen des angesagtesten Social-Media-Netzwerks von heute nicht baden geht, sondern liefert. Die besten TikTok-Hashtags (Daten von 2024) Betrachtet diese Liste als brauchbaren Ausgangspunkt. Da TikTok-Hashtag-Trends aber über Nacht auftauchen können und sich häufig ändern, solltet Ihr vor jeder Veröffentlichung auf der „Erkunden“-Seite überprüfen, was gerade im Trend liegt. #tiktok #tiktokchallenge #tiktokviral #tiktoktravel #tik_tok #tiktoktraditions #tiktokers #love #lovegoals #lovestory #lovesong #like #likeforlike #follow #followme #followers #aesthetic #viral #viralpost #fyp #foryoupage #meme #funny #funnyvideos #cute #fun #music #musically #happy #fashion #fashiontiktok #fashioninspiration #fashiondesigner #comedy #tiktokcomedy #comedyvideo #comedychallenge #featureme #followforfollowback #tiktokchallenge #challenge #tiktokmademebuyit #repost #viralvideos #momsoftiktok #dadsoftiktok #prank #family #justforfun #tiktokcringe #lol #friendshipgoals #friends #tv #baby #babytiktok #fitnessgoals #workout #healthyrecipes #dance #dancechallenge #tiktokdance #dancegirl #inspirational #quotes #motivation #couplegoals #storytime #beautyhacks #beautytops #dancetutorial #singing #single #popular #dancer #lifestyle #tiktokfood #foodlover #foodtok #foodTiktok #cooking #filter #nofilter #makeuptutorial #ootd #beautiful #photography #lifehack #diy #moments #travel #travellife #traveling #traveltiktok #timetravel #animals #animalsoftiktok #animallover #animalrescue #video #videos #kids #money #moneytok #booktok #books #fans #tiktokindia #tiktokpokistan #hack #hacks #selfie #politics #protest #sexy #trend #trending #trendingsong #didyouknow #tips #tipsandtricks #girlchallenge #boyfriend #boys #gay #lesbian... --- ### Social Media Lead Generation: 13 Proven Tactics > Social media lead generation is a powerful way to grow your business. Don't miss out on these proven tactics used by experts. - Published: 2023-07-13 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/social-media-lead-generation/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_3127011 It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads. Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Welcome to Social Media Leads 101. Class is in session. What are social media leads? Social media leads are potential future customers. Any time you collect information from a social media user that will allow you to follow up with them, you’ve just snagged yourself a new lead. Maybe that’s just their name, maybe you’ve got an email address or some info about their employer. If you have a way to contact and connect with a potential client on social media, congratulations: you’ve scored a social media lead. Source: Facebook What is social media lead generation? Social media lead generation is any activity undertaken on social media that allows you to collect new... --- ### Top 10 Sprinklr Competitors & Alternatives [Comparison] > Get the inside scoop on the top ten Sprinklr competitors and alternatives so you can find the right social media management tool for your brand. - Published: 2023-07-13 - Modified: 2024-10-20 - URL: https://blog.hootsuite.com/sprinklr-competitors/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3127096 Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. In fact, there are many worthy Sprinklr competitors and alternatives that offer features or pricing plans that may be more suitable for your business needs. To help you find the right solution, check out this list of the top ten Sprinklr competitors. Each platform's features, as well as its pros and cons, are outlined below. Magic happens on social media when the right stories are heard and the right conversations are started. The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. 1. Hootsuite Try for free Hootsuite is a comprehensive social media management tool that makes it easy to schedule posts, monitor conversations, and measure performance across all major social media networks. It also offers a range of features designed to help teams collaborate and stay organized, such as team dashboards, task assignments, custom approvals, and automated workflow processes. Hootsuite also features a suite of new AI tools, such as the OwlyWriter AI social media caption generator, username generators, employee advocacy calculators, and so much more. Some of them are free and don’t require a Hootsuite user account! Check out Hootsuite’s free AI tools here. Good for: Businesses of all sizes (including small businesses, enterprises, franchises, and agencies) and freelance social media managers Planning, scheduling, and publishing content Creative content creation Monitoring and... --- ### Cómo obtener más vistas en TikTok: 15 estrategias esenciales > Aprende cómo obtener más vistas en TikTok con contenido atractivo que hará que tu audiencia regrese por más. - Published: 2023-07-12 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/obtener-mas-vistas-en-tiktok/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2771877 - Network: TikTok Ha llegado el momento: has abierto una cuenta de TikTok. ¡Felicidades! Y ahora debes aprender a obtener más vistas en TikTok. Estamos aquí para ti. Ya tienes la aplicación de video de formato corto que ha estado arrasando en todo el mundo (¡2 mil millones de descargas y contando! ) y has estado creando videos, mejorando tus habilidades de edición de TikTok y perfeccionando tus pasos de baile con Rosalía. Pero hacer videos creativos sobre cereal de donitas o bromas para mamás es solo un paso para construir una presencia exitosa en TikTok. Porque también tienes que hacer que la gente vea tus videos. No te preocupes. Sigue leyendo para descubrir 15 estrategias esenciales para obtener más vistas en TikTok. ¡Te haremos una estrella! ¿Qué es una "vista" en TikTok? Las distintas plataformas de redes sociales miden los “views”, vistas o visualizaciones de diferentes maneras, pero en TikTok es muy simple: en el momento en que tu video comienza a reproducirse, se cuenta como una vista. Si el video se reproduce automáticamente o se reproduce en bucle, o si un espectador regresa para verlo varias veces, todo eso cuenta como nuevas vistas. (Sin embargo, cuando ves tu propio video, esas vistas no se cuentan). ¿Hacer que alguien vea todo hasta el final? Esa es otra historia. Pero con ese umbral bastante bajo para lo que cuenta como una "vista", acumular las métricas en TikTok no es tan difícil. ¿Cuánto paga TikTok por vista? TikTok lanzó su Fondo para Creadores en... --- ### 17 conseils pour rédiger des descriptions YouTube efficaces (+ modèle gratuit) > Bien rédiger vos descriptions YouTube permet de booster les vues et le temps de visionnage de vos vidéos tout en améliorant leur classement. - Published: 2023-07-11 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/fr/descriptions-youtube-efficaces/ - Categories: Stratégie - Tags: Calculatrice, Vidéo sociale - Tags: Français - : pll_wpml_2223695 - Network: YouTube Une bonne description YouTube peut susciter l’intérêt de votre public et se traduire par des durées de visionnage plus longues, un nombre de vues accru, et éventuellement vous faire gagner de nouveaux abonnés. Elle a également un impact en matière de SEO, dans la mesure où elle permet à l’algorithme de YouTube de bien comprendre votre contenu et de le suggérer à des personnes qui ne vous suivent pas. La rédaction de ces descriptions est donc au cœur de votre stratégie globale sur YouTube. Mais comment rédiger des descriptions efficaces ? Vous trouverez ci-dessous quelques conseils pour vous aider à rédiger des descriptions YouTube irréprochables. Qu’est-ce qu’une description YouTube ? Tout marketeur doit savoir qu’il existe deux types de descriptions : La description d’une chaîne YouTube. Il s’agit du texte apparaissant dans la page À propos de votre chaîne. Celui-ci aide les utilisateurs à comprendre ce qu’ils peuvent attendre de votre marque et les raisons pour lesquelles ils devraient s’abonner à votre chaîne. La description d’une vidéo YouTube. Il s’agit du texte apparaissant sous la vidéo. Celui-ci aide les utilisateurs à trouver votre contenu vidéo et les incite à le regarder. Il peut également inclure des liens et toute autre information pertinente liée à votre vidéo. 17 conseils pour rédiger des descriptions YouTube efficaces 1. Soyez précis Vous devez choisir avec soin les mots-clés que vous allez utiliser pour décrire votre chaîne YouTube et vos vidéos. Les mots-clés inclus dans vos descriptions aideront l’algorithme de YouTube à comprendre, à classer... --- ### Hootsuite CEO Reveals How Long She Spends on Social Media Every Morning > Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more. - Published: 2023-07-11 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/collision-conference-takeaways/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_3127044 Hootsuite’s CEO, Irina Novoselsky, took the stage at Collision 2023, where she did an insight-packed Q&A with Evan Hansen, Co-founder and Editor-in-chief of Meteor. The first question Evan asked Irina: how are you finding the new gig? It took her about a millisecond to share that becoming a social CEO has been a seamless fit taking pressure off the need to defend the amount of time she spends scrolling through social media when she opens her eyes in the morning—which she admits to being 30 minutes (not to mention the additional 9 hours of screen time she accumulates throughout the day). As they dove deeper into the topic of their conversation around the evolution of social media and the impact of the technological disruption the space is facing, Irina made one thing incredibly clear: Despite the shifts, brands need to continue showing up where their customers are—and that’s on social, where 5 billion people worldwide spend several hours a day. https://youtu. be/u2fStVLrAMU We know you’re super busy (scrolling Threads) right now, so here are a few of the most insightful takeaways from Irina’s talk. Authentic discoverability is key to getting in front of your audience Striking the balance between leveraging social channels to connect with customers while also keeping up with the pace of social without losing your unique voice as a brand has only become more challenging—and also more important than ever. With the sheer amount of noise on social, users have become so much more agile at assessing... --- ### 17 Tipps: YouTube-Beschreibungen effektiv texten (kostenloses Template inklusive) > Gut gemachte YouTube-Beschreibungen sorgen für mehr Views, eine längere Wiedergabezeit und lassen Eure Videos in der YouTube-Suche höher ranken. - Published: 2023-07-11 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/de/youtube-beschreibungen/ - Categories: Strategie - Tags: Inhaltserstellung, Soziales Video - Tags: Deutsch - : pll_wpml_2223695 - Network: YouTube Eine gute YouTube-Beschreibung kann das Interesse Eurer Zielgruppe wecken und zu einer längeren Watchtime, mehr Views und sogar zu neuen Abonnenten führen. Außerdem ist sie nützlich für YouTube SEO, da sie es dem YouTube-Algorithmus ermöglicht, Euren Content zu verstehen und neuen Nutzern vorzuschlagen. Und das wirkt sich positiv auf Eure YouTube-Statistiken aus. Das Texten dieser Beschreibungen ist ein wichtiges Element in jeder Gesamtstrategie für YouTube. Aber wie sehen Beschreibungen aus, die funktionieren? Hier lernt Ihr einige unserer bewährtesten Tipps. Was ist eine Beschreibung auf YouTube? Es gibt zwei Arten von Beschreibungen, die jeder Marketer kennen sollte: YouTube-Kanalbeschreibungen. Der Text auf der Über-uns-Seite Eures Kanals. Er hilft Zuschauern zu verstehen, was sie von Eurer Marke erwarten können und lässt sich nutzen, um zu erklären, warum sie Euren Kanal abonnieren sollten. YouTube-Videobeschreibungen. Dieser Text unter einem Video hilft Zuschauern, Euren Video-Content zu finden und überzeugt sie davon, diesen anzusehen. Hier können auch Links und zusätzliche Informationen enthalten sein, die für Euer Video relevant sind. 17 Tipps: YouTube-Beschreibungen effektiv texten 1. Seid konkret Die Wahl der Keywords ist sowohl für YouTube-Kanal- wie für -Videobeschreibungen wichtig. Die Keywords in Euren Beschreibungen helfen dem YouTube-Algorithmus, Euren Content zu verstehen, zu kategorisieren und sichtbar zu machen. Je spezifischer die Keywords sind, desto besser. Für ein Video über das Verfassen von Beschreibungen für YouTube-Videos ist Internet-Videotext zum Beispiel ein weniger nützlicheres Keyword als YouTube-Videobeschreibungen. 2. Recherchiert Keywords Keine Ahnung, welche Keywords Ihr verwenden sollt? Tools wie der Keyword-Planer von Google Ads und Google Trends können den Einstieg... --- ### 158 Instagram Reels Hashtags to Grow Fast [Hashtag Generator] > Use this ready-to-copy-and-paste list of Instagram Reels hashtags or hashtag generator to reach more people with your content. - Published: 2023-07-07 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-reels-hashtags/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2774671 - Network: Instagram To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits, a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. But if you don’t find the right hashtags for Reels, this grand opus may never reach the audience it deserves. Get ready to pull in more likes, fans and shares with the best Reel hashtags for Instagram. Instagram Reels hashtag generator Wave your magic hashtag wand (by that we mean: fill out the form below) and watch your reach and engagement grow fast on Reels. Make sure to follow the best practices outlined later in this post for maximum success, too. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Best Instagram Reels hashtags for 2025 A good collection of hashtags on your Instagram Reel is the key to getting your content discovered. For example, I never would’ve found this bagel vid without those helpful #brunch hashtags. (Shout out to the Instagram algorithm for watching my behavior and correctly identifying me as a carb hound! ) That being said: it’s important to recognize that... --- ### Customer Service Metrics: 2024 Guide + Free Template > Customers expect to get support wherever they look for and they expect it fast. To keep up, track the customer service metrics that matter. - Published: 2023-07-06 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/customer-service-metrics/ - Categories: Strategy - Tags: Customer service, Template - Tags: English - : pll_wpml_2770841 Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. Plus, keeping tabs on your customer service metrics is an important way to measure the overall health of your brand. Happy customers make repeat purchases, reduce the load on your customer service team, and increase the reach of your brand through positive word of mouth.   Keep reading to find out how to efficiently track customer success and satisfaction, and help your team stay on top of all things customer service.   What are customer service metrics? Customer service metrics are a set of key performance indicators used to measure the performance, quality, and efficiency of a business’s customer support efforts. Tracking common metrics for customer service allows a business to allocate necessary resources, understand which channels customers use, and identify recurring issues or bottlenecks in the support process. Customer service metrics are also used to measure client satisfaction. This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. 18 customer service metrics to track in 2024 Here’s a breakdown of the top customer service metrics that matter. 1. Net promoter score (NPS) Your Net Promoter Score measures how likely your customers are to recommend your company to others. It’s one of the most important customer engagement success metrics. Only those customers who are on good terms with your brand are likely to recommend you to others. To measure NPS, send a... --- ### Comment faire le buzz sur TikTok : 11 conseils (et pourquoi ils fonctionnent) > N’importe qui peut faire le buzz sur TikTok, quel que soit son nombre d’abonnés. Suivez ces conseils et apprenez à mettre votre contenu en avant. - Published: 2023-07-06 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/comment-faire-le-buzz-sur-tiktok/ - Categories: Stratégie - Tags: Français - : pll_wpml_2771926 - Network: TikTok Comment faire le buzz sur TikTok ? La plateforme enregistre plus d'un milliard d’utilisateurs actifs par mois et des millions de vidéos publiées chaque jour. Il faut beaucoup de travail pour sortir du lot, mais c'est tout à fait possible. D’ailleurs, sur TikTok, il est même arrivé que des petits comptes deviennent des phénomènes ultra-viraux. Découvrez nos 11 conseils pour augmenter vos chances de faire le buzz sur TikTok. Comment un contenu devient-il viral sur TikTok ? Comme la plupart des algorithmes de réseaux sociaux, TikTok affiche du contenu sur le fil de ses utilisateurs en fonction des publications avec lesquelles ils ont interagi dans le passé. C’est le cas des vidéos affichées dans votre fil « Abonnements » et sur votre page « Pour toi ». La vraie question est : comment TikTok choisit les vidéos qui s’affichent sur votre page « Pour toi » ? Selon TikTok, l’algorithme recommande du contenu en fonction des vidéos avec lesquelles vous avez interagi (cela inclut les vues, les likes, les partages et les commentaires), des comptes que vous suivez, du type de contenu que vous créez, des données démographiques de votre compte et du contenu de la vidéo (légende, son, hashtags). TikTok vous propose ensuite du contenu similaire publié à la fois par des comptes que vous suivez et par des comptes que vous ne suivez pas. Afin de faire le buzz sur TikTok, votre vidéo doit passer un « test » informel décisif. L’application diffuse votre vidéo auprès d'un petit... --- ### Eine Social-Media-Krise managen und dabei nicht den Job riskieren: 9 Tipps > Wie Ihr einen optimalen Social-Media-Krisenmanagement-Plan erstellt, um Risiken zu minimieren und schnell zu reagieren, wenn es ernst wird. - Published: 2023-07-06 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/de/social-media-krisen-managen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_340910 Zeit hat in den sozialen Medien ein anderes Tempo. In der einen Minute ist Eure Marke ein beliebtes Internet-Meme. Im nächsten Moment seid Ihr das Ziel einer heftigen Online-Attacke. Ganz gleich, wie vorsichtig und umsichtig Ihr mit Eurem Content umgeht, eine Social-Media-Krise kann jederzeit auftreten. Die gute Nachricht: Eine Social-Media-Krise muss den Ruf Eurer Marke nicht dauerhaft beschädigen. In diesem Beitrag gehen wir darauf ein, wie Ihr mit den Folgen umgeht, wenn Eure Reputation Kratzer bekommt. Spoiler-Alert: Wenn Ihr Euch auf das Worst-Case-Szenario vorbereitet, bevor es eintritt, könnt Ihr selbst mit gemeinsten Trollen fertig werden. Ihr braucht einen soliden Plan, eine Liste der wichtigsten Stakeholder und Zuständigkeiten sowie eine klare Befehlskette. Damit seid Ihr im schlimmsten Fall gut gerüstet, um den Ruf Eurer Marke wiederherzustellen. Es ist natürlich sehr viel besser, wenn Ihr eine Krise verhindern könnt, bevor sie ausbricht. Deshalb schauen wir uns auch Methoden an, mit denen Ihr potenzielle Probleme erkennen könnt, sobald sie auftauchen, und erklären Euch genau, wie sich ein Problem im Frühstadium entschärfen lässt. (Hinweis: Wir haben auch einen Leitfaden für den Einsatz von Social Media im Krisen- und Notfallmanagement, falls Ihr diesbezüglich Hilfe braucht). Euer Crashkurs in Social-Media-Krisenmanagement beginnt... jetzt! ! Was ist eine Social-Media-Krise? Bei einer Social-Media-Krise handelt es sich um jede Aktivität auf Social-Media-Plattformen, die sich negativ auf den Ruf Eurer Marke auswirken kann. Dabei geht es um mehr als nur den einen oder anderen unhöflichen Kommentar oder eine Kundenbeschwerde. Eine Krise liegt dann vor, wenn Eure Social-Media-Aktivitäten eine Flut negativer Reaktionen... --- ### How to write AI art prompts [examples + templates] > Creating cool AI art prompts isn’t as complicated as it might seem. You can use simple formulas to generate high-quality AI art. - Published: 2023-07-05 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/ai-art-prompts/ - Categories: Strategy - Tags: AI, Content creation, Template - Tags: English - : pll_wpml_3126834 Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art. In this article, we’ll break down how to write effective AI art prompts from start to finish. We’ll also offer up examples and templates that you can use to jumpstart your own AI art projects. Looking to add generative AI to your social media flow? Check out OwlyWriter AI, Hootsuite’s very-own AI caption generator. How do AI art generators work? Before we get into the nitty-gritty of AI art prompt tips, it's important to understand how AI art generators work. First off, generative AI applications are robots, not humans. That might seem obvious, but it's important to remember that these generators don't understand the world like you do. AI art generators don't know what an owl looks like in the wild. They don't know what a sunset looks like in a physical sense. They can only understand details about features, patterns, and relationships within the datasets they've been trained on. Prompting for a "beautiful face" is not very helpful. It is more effective to prompt for specific features such as symmetry, big lips, and green eyes. Even if the bot doesn't understand beauty,... --- ### 10 formas de diseñar tu cuadrícula de de Instagram como un profesional > Una cuadrícula de Instagram bien diseñada puede generar una gran primera impresión en seguidores potenciales. ¿Qué mensaje quieres enviar? - Published: 2023-07-05 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/disenar-cuadricula-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_2228755 - Network: Instagram A veces viene bien dejar de navegar interminablemente por el feed –y en vez de eso navegar interminablemente en alguna página particular de Instagram. Bienvenido a La Cuadrícula de Instagram. Cuando las ves acomodadas en líneas, de tres en tres, cada publicación en una página de Instagram se vuelve parte de una imagen más grande. Un vistazo al alma del autor... o al menos a su estrategia de contenido. Los usuarios expertos de Instagram saben cómo utilizar esto a su favor, con publicaciones planeadas artísticamente y que juntas dan lugar a una llamativa cuadrícula en su perfil. Si no has pensado en el aspecto del conjunto de tus publicaciones acomodadas en filas y columnas, tal vez es hora de comenzar a hacerlo. En este artículo te contamos todo lo que necesitas saber para diseñar una cuadrícula que atrape la atención de los usuarios y te ayude a aumentar seguidores y generar interacciones. ¿Por qué importa el diseño de tu cuadrícula de Instagram? Cuando alguien comienza a seguirte o visita tu perfil para mirar tu contenido, la cuadrícula de tu Instagram es una oportunidad para mostrar la esencia de tu marca con solo un vistazo. La cuadrícula te da una vista general del historial de publicaciones de un usuario. Esta es la primera impresión sobre su trabajo: una introducción general visual a su marca personal o profesional. Para usuarios individuales crear una cuadrícula bella tal vez no sea prioritario –hacerlo puede ser un reto personal divertido, pero si usas la red... --- ### Social Media APIs Explained (In Simple Terms) > Social media APIs are "invisible" to everyone but developers — but they power many of the marketing tools we use every day. Here's how they work. - Published: 2023-07-05 - Modified: 2023-07-06 - URL: https://blog.hootsuite.com/social-media-api/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3126888 Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. So, what do you need to know about APIs as a social media user or professional? In this post, we cover everything you need to know about social media APIs to understand how they affect the online tools we use every day. What is a social media API? API stands for application programming interface. A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. At its heart, an API is a communications channel. Different programs use it to “talk” to each other and share data in real time. As such, social media APIs allow developers to create apps and services that extend the functionality of social media platforms. Everyone wins. The social media platforms benefit from this additional functionality without having to build new features themselves. Developers benefit by building new for-profit apps. And users benefit by gaining access to the functions developers create using API data access. How do social media APIs work? A social media API works by connecting social media platforms with external tools and apps. It gives external developers access to certain kinds of data that social media-related tools require... --- ### Auf TikTok viral gehen: 11 Top-Tipps (und warum sie funktionieren) > Jeder kann auf TikTok viral gehen, unabhängig von der Follower-Anzahl. Probiert es mit diesen Tipps — und stellt Euren Content ins Rampenlicht. - Published: 2023-07-04 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/auf-tiktok-viral-gehen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2771926 - Network: TikTok Wie geht man auf TikTok viral? Mit mehr als einer Milliarde monatlich aktiver Nutzer und Millionen von täglich hochgeladenen Videos kann es ganz schön anstrengend sein, wenn man auf der Plattform auffallen will. Aber es ist möglich — sogar kleine TikTok-Accounts sind schon mega-viral gegangen. Hier sind 11 Tipps, die Eure Chancen erhöhen, auf der Plattform viral zu gehen. Wie geht Content auf TikTok viral? Wie die meisten Social-Media-Algorithmen setzt auch der von TikTok den Nutzern der Plattform Inhalte auf der Grundlage von Posts vor, mit denen sie bisher interagiert haben. Das gilt für Videos, die Ihr sowohl in Eurem „Folge ich“-Feed als auch auf Eurer „Für dich“-Seite (FDS) seht. Die eigentliche Frage lautet: Wie entscheidet TikTok, welche Videos auf Eurer FDS landen? Laut TikTok empfiehlt der Algorithmus Content auf der Grundlage von Videos, mit denen Ihr interagiert habt (also sie angesehen, geliked, geteilt oder kommentiert habt), richtet sich aber auch danach, wem Ihr folgt, welchen Content Ihr selber erstellt, wie die demografischen Daten Eures Accounts aussehen und nach den Inhalten des entsprechenden Videos selbst (Bildunterschrift, Sounds, Hashtags). TikTok zeigt dann eine Mischung ähnlicher Inhalte, sowohl aus Accounts, denen Ihr folgt, als auch solchen, denen Ihr nicht folgt. Um viral zu gehen, muss Euer Video einen entscheidenden informellen „Test“ bestehen. Die App zeigt Euer Video einer kleinen Gruppe von Nutzern, die TikTok aufgrund des Inhalts Eures Videos (Titel, Hashtags, Bildtext, Sound) für repräsentativ hält. Wenn es bei dieser Nutzergruppe in Sachen Views und Engagement gut abschneidet, könnte TikTok es anschließend... --- ### 17 consejos para hacer descripciones de YouTube (incluye plantilla gratis) > Las mejores descripciones de YouTube incrementan visitas, tiempo de visionado y ayudan a posicionar tus vídeos en las búsquedas de Youtube. - Published: 2023-07-03 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/es/descripciones-de-youtube/ - Categories: Estrategia - Tags: Creación de contenido, Video social - Tags: Español - : pll_wpml_2223695 - Network: YouTube Una buena descripción de YouTube puede captar el interés de tu audiencia, incrementando el tiempo de visualización, las vistas y hasta el número de suscriptores. Además, te puede apoyar con el SEO en YouTube, ya que facilita que el algoritmo de YouTube entienda tu contenido y lo sugiera a nuevos usuarios, impulsando aún más tus estadísticas en YouTube. Redactar estas descripciones es un elemento crucial de tu estrategia global de Youtube. Pero, ¿cómo puedes crear descripciones que realmente funcionen? Aquí te presentamos algunos de nuestros consejos preferidos para completar el campo de descripción en YouTube. ¿Qué es una descripción de Youtube? Existen dos tipos de descripciones que todo profesional del marketing debe conocer: Descripciones de los canales de YouTube. Es el texto de la página "Acerca de" de tu canal. Esta descripción ayuda a los espectadores a entender qué pueden esperar de tu marca y por qué deberían suscribirse a tu canal. Descripciones de vídeos de YouTube. Se trata de texto que aparece debajo de cada vídeo. Ayuda a los espectadores a encontrar el contenido del vídeo y les convence para verlo. También puede incluir enlaces y cualquier información adicional relevante. 17 consejos para escribir descripciones de Youtube 1. Sé específico La selección de palabras clave es esencial, tanto para tu canal de YouTube como para las descripciones de los vídeos. Incluir palabras clave adecuadas en tus descripciones permitirá al algoritmo de YouTube entender, categorizar y promocionar tu contenido. Cuanto más específicas sean tus palabras clave, mejores serán los resultados.... --- ### Brand reputation management: 10 strategies to avoid damage > Brand reputation is the widespread opinion the public shares about your brand. Brand reputation management is the art of keeping it positive. - Published: 2023-06-29 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/brand-reputation-management/ - Categories: Strategy - Tags: Employee advocacy, Social listening - Tags: English - : pll_wpml_3126787 Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. Because, yeah, we do give a darn about our brand reputation. And you should too. A great reputation can skyrocket your business to new heights; a bad one can set you up for a long, slow struggle. (And if you have no reputation? Well, you probably need to brush up on your social SEO. ) The concept of a business relying on reputation is nothing new, of course. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers? ). But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Here’s how. What is brand reputation? Brand reputation is the widespread opinion the public shares about your brand. Are you reliable? Are you hilarious? Are you snobby? Is your spokes-candy smokin’ hot? What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). View this post on Instagram A post shared by Patagonia (@patagonia) In a perfect world, your reputation is based on your past behavior... --- ### Meta Verified : tout ce qu’il faut savoir > Fonctionnement, prix, disponibilité : découvrez tout ce qu'il faut savoir sur Meta Verified, l’abonnement de vérification lancé par Meta. - Published: 2023-06-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/quest-ce-que-meta-verified/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_3121839 - Network: Facebook, Instagram Meta Verified est un abonnement pour Instagram et pour Facebook qui facilite l’accès au badge vérifié, la célèbre coche bleue autrefois réservée à une poignée de chanceux. Comment fonctionne ce service ? Combien coûte-t-il ? Qui y est éligible ? Poursuivez votre lecture et découvrez tout ce qu’il faut savoir sur ce nouveau service de vérification proposé par Meta. Qu'est-ce que Meta Verified ? Meta Verified est un pack d’abonnement destiné aux créateurs de contenu sur Instagram et sur Facebook. Il inclut : la vérification du compte (dont la coche bleue) la protection contre l’usurpation d’identité des stickers exclusifs une portée étendue l’accès à l’assistance de personnes réelles À titre indicatif, l’abonnement Meta Verified aux États-Unis coûte 14,99 $ par mois en s’inscrivant sur mobile (iOS ou Android) ou 11,99 $ par mois en s’inscrivant sur ordinateur (la version web est uniquement disponible pour Facebook). Pour l’instant, seuls les profils personnels peuvent s’abonner à Meta Verified. Ce service n’est pas disponible pour les marques. En revanche, le badge vérifié sur Instagram et sur Facebook était - et reste - réservé aux figures publiques, aux célébrités et aux marques. Ces types de comptes peuvent toujours demander la vérification classique s'ils bénéficient d'une certaine notoriété (s’ils font partie de l’actualité ou s’ils sont très connus, par exemple). Le badge Meta Verified et le badge vérifié pour les comptes notoires sont similaires : ils présentent tous les deux la célèbre coche bleue. Ces deux types de vérification indiquent que le compte a fait... --- ### Meta Verified: das müsst Ihr 2024 darüber wissen > Gespannt auf die Abo-Verifizierung von Meta? Erfahrt hier, wie Meta Verified funktioniert, was es kostet und wer sich dafür bewerben kann. - Published: 2023-06-29 - Modified: 2024-01-29 - URL: https://blog.hootsuite.com/de/was-ist-meta-verified/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3121839 - Network: Facebook, Instagram Meta Verified ist ein Abonnementdienst, der es jedem erleichtert, das bisher nur schwer zugängliche blaue Häkchen auf Instagram und Facebook zu erhalten. Wir verraten Euch, wie diese Verifizierung funktioniert, was sie kostet und wer sich dafür bewerben kann. Lest weiter, um alles zu erfahren, was Ihr über die neue Verifizierungsoption bei Meta wissen müsst. Was ist Meta Verified? Meta Verified ist ein Abo-Bundle für Creators auf Instagram und Facebook. Es beinhaltet: Account-Verifizierung (inklusive des blauen Häkchens) Schutz vor Account-Fälschung exklusive Sticker erhöhte Reichweite und Zugang zu menschlichen Support-Mitarbeitern Ein Abo für Meta Verified kostet derzeit 14,99 US-Dollar monatlich, wenn Ihr Euch über iOS oder Android anmeldet. Bei Anmeldung über das Web (nur für Facebook verfügbar) beträgt die monatliche Gebühr 11,99 US-Dollar. Derzeit ist Meta Verified nur für Einzelpersonen und nicht für Marken verfügbar. Im Gegensatz dazu waren — und sind — die ursprünglichen Verifizierungsabzeichen auf Instagram und Facebook nur für Personen des öffentlichen Lebens, Prominente und Marken verfügbar. Solche Accounts können sich nach wie vor für die ursprüngliche Verifizierungsart bewerben, wenn sie bedeutend sind, d. h. beispielsweise in Nachrichtenmeldungen vorkommen oder einen allgemeinen Bekanntheitsgrad haben. Das Meta-Verified-Abzeichen und das Verifizierungsabzeichen für bemerkenswerte Accounts sehen gleich aus; bei beiden erhaltet Ihr das bekannte blaue Häkchen. Beide Verifizierungsarten zeigen an, dass der Account einen Verifizierungsprozess durchlaufen hat. Das ursprüngliche Verifizierungsabzeichen (das kostenlos ist) enthält jedoch nicht die zusätzlichen Vorteile des neuen Meta-Verified-Bundles. Eine Einzelperson mit der Originalverifizierung als bedeutendes Profil kann sich bei Meta Verified um die anderen Komponenten des Abonnements bewerben.... --- ### Dark Social in 2024: Here’s Why (and How) You Should Track It > Don’t fear the dark side. Find out where, why, and how to reach new audiences with dark social media marketing. - Published: 2023-06-28 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/dark-social/ - Categories: Strategy - Tags: Social listening - Tags: English - : pll_wpml_344565 You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint! ). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. And it’s responsible for up to a shocking 95% of your web traffic. With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. May the Force first-party data be with you. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e. g. WhatsApp, Discord, Slack, text messages) Emails Private messages inside native apps (e. g. Facebook Messenger, Instagram, etc) Web traffic sources, if someone clicks a link to your website from an unsecured page. (Although HTTPS -> HTTP referral sources are sometimes included. ) Private social media channels, such as closed Facebook Groups, private subreddits, or personal profile content shared only... --- ### ¿Qué es Meta Verified? Todo lo que necesitas saber en 2024 > ¿Te interesa la nueva verificación por suscripción de Meta? Descubre cómo funciona, cuánto cuesta y quién puede solicitar Meta Verified. - Published: 2023-06-28 - Modified: 2023-12-19 - URL: https://blog.hootsuite.com/es/meta-verified-que-es/ - Categories: Estrategia - Tags: Español - : pll_wpml_3121839 - Network: Facebook, Instagram Meta Verified es un servicio de suscripción que facilita que cualquier persona obtenga acceso a la insignia de verificación azul que antes era exclusiva en Instagram y Facebook. Entonces, ¿cómo funciona, cuánto cuesta y quién puede presentar una solicitud? Sigue leyendo para conocer todo lo que necesitas saber sobre esta nueva opción de Meta Verified. ¿Qué es Meta Verified? Meta Verified es un paquete de suscripción para creadores en Instagram y Facebook. Incluye: verificación de cuenta (incluida la insignia de verificación azul) protección de suplantación de cuenta stickers exclusivos alcance expandido y acceso a agentes humanos de soporte Una suscripción Meta Verified cuesta $14. 99 dólares al mes cuando te registras en iOS y Android. O bien, puedes pagar $11. 99 dólares al mes registrándote a través de la web. (La opción web sólo está disponible para Facebook). Por ahora, Meta Verified sólo está disponible para individuos, no para marcas. Por otro lado, las insignias verificadas originales en Instagram y Facebook estaban, y todavía están, específicamente disponibles para figuras públicas, celebridades y marcas. Estos tipos de cuentas aún pueden solicitar el estilo original de verificación si son destacadas (por ejemplo, aparecen en las noticias o son nombres conocidos). La insignia Meta Verified y la insignia verificada para cuentas destacadas tienen el mismo aspecto. Ambos obtienen la familiar marca de verificación azul. Ambos tipos de verificación indican que la cuenta ha pasado por un proceso de verificación. Sin embargo, el estilo original de la insignia de verificación (que es gratis) no... --- ### Instagram Story Hacks: 30 Tricks and Features You Should Know > These Instagram Story hacks will save you time and make you the best storyteller in town (no pun intended). - Published: 2023-06-28 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-story-hacks/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2227932 - Network: Instagram You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it! ) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram Story hacks will make you the best Story-teller in town. Top Instagram Story hacks for 2025 500 million people use Instagram Stories every day. And this year, there are more features for businesses to take advantage of than ever before. Some might say there are almost too many features. Which is why we’ve narrowed down our favorite hacks and little-known features to 30. These are the most time-saving tricks that will make you look like a pro on Stories and ensure you use the platform to its full advantage. General Instagram Story hacks 1. Create a patterned backdrop for sharing a feed post Is adding a custom backdrop necessary when you share a feed post on your Story? Goodness, no. But like wearing lipstick to a Zoom meeting, sometimes it’s just nice to add some pizazz to something routine. How to do it: Find the feed post that you’d like to share and screenshot it, cropping so it’s just the post. Next, click the paper airplane icon on that original feed post and select “Add post to your Story. ” Stretch the feed post to fill the whole screen—this seems wild, I know, but... --- ### How to Post on Instagram from a PC or Mac (2 Methods) > Learn how to post on Instagram from a PC or Mac to save time and give yourself more flexibility. What social media manager wouldn't want that? - Published: 2023-06-27 - Modified: 2025-02-21 - URL: https://blog.hootsuite.com/how-to-post-on-instagram-from-desktop/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2226107 - Network: Instagram Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? You've come to the right place. Posting on Instagram from your desktop can save you time and offer more flexibility in what you can upload (such as edited videos and images). And you can do it without having to upload them onto your phone first. Below we've outlined two different ways to post on Instagram from your computer. How to post on Instagram from your computer Below, you’ll find ways to post on Instagram from your PC or Mac. We’ll also show you how to post via Hootsuite which works on either operating system. Method 1: How to post on Instagram from your computer using Hootsuite You can schedule feed posts, Stories, carousel posts, and Instagram ads with Hootsuite. The instructions below will walk you through the process of posting to your Instagram feed. We cover Instagram Stories and carousels a little further down in this article. To post on Instagram from a PC or Mac using Hootsuite, follow these steps: Log into your Hootsuite dashboard. If you don’t have an account yet, create one here for free. From your dashboard, click on the green New Post button at the top. The New Post window will appear. Under Post to, select the Instagram account where you want to post your content. If you haven’t added an account yet, you can do that by clicking +Add a social network in the... --- ### How to Download Instagram Reels: 4 Simple Ways > Here’s a primer on how to save or download Instagram Reels so you can share the video on another platform or save it for a rainy day. - Published: 2023-06-27 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/download-instagram-reels/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2774684 - Network: Instagram Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would allow you to do so. But don’t worry, there are plenty of workarounds. Keep reading to find out how to download other users’ Reels to your device. Can you download Instagram Reels? The short answer is: Yes, it’s possible to download Instagram Reels. You can easily download your own Instagram Reels from your account to your smartphone (we’ll walk you through it in the next section). But if you’re looking to grab content from someone else’s Instagram feed, you might have to use a workaround. Although you couldn't previously download Reels from other users’ public accounts using Instagram’s native tools, they've started introducing this feature for users based in the US. But if you live elsewhere or the feature isn't available to you yet, there are a few ways to sidestep this limitation to download Reels — and they’re all easy to do! How to download Instagram Reels: 4 Methods Watch this video to find out how to download Instagram Reels videos: https://www. youtube. com/watch? v=__-Wo6p6kAg How to download your own Instagram Reels Let’s... --- ### How to Change Your YouTube Channel Name [Username Generator] > With a few clicks, change your YouTube channel name and get back to posting awesome video content with our free YouTube name generator. - Published: 2023-06-23 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/change-youtube-channel-name/ - Categories: Strategy - Tags: Free tool, Social media strategy - Tags: English - : pll_wpml_2774317 - Network: YouTube Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. YouTube channel name generator If you're ready to change your YouTube channel name NOW, start generating usernames in seconds and find something that's totally unique using this AI-powered username generator. Just type in keywords related to your business or personal interests like 'adventure' and 'food' and watch as hundreds of creative usernames appear on your screen. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Want usernames for other social networks? Try our all-platform username generator that works for 10+ social networks. Should you change your... --- ### Instagram Reels Audio downloaden: 5 kinderleichte Tricks! > Ihr wollt aus einem Insta-Audioclip ein IG-Reel erstellen? So könnt Ihr Instagram Reels Audio downloaden, speichern und später wiederverwenden. - Published: 2023-06-22 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-reels-audio-downloaden/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3125157 - Network: Instagram Es gibt mehrere Möglichkeiten, Instagram Reels Audio downloaden zur Wiederverwendung. In diesem Beitrag lernt Ihr fünf kinderleichte Tricks kennen, mit denen Ihr Eure Lieblings-Audioclips entweder downloaden oder für später speichern könnt. Wenn Sie zu denen gehören, die durch Ansehen lernen, verpassen Sie nicht dieses Video. Sie werden die 3 Methoden entdecken, die von unseren Experten bevorzugt werden, um Instagram Audio Reels herunterzuladen, einschließlich eines geheimen Tricks, den Sie nicht verpassen sollten. https://www. youtube. com/watch? v=oypZ_9rUr_w Kann man Audio von Instagram Reels downloaden? Die kurze Antwort? Ja. Die Langversion: Ihr braucht dafür externe Tools — Instagram selbst unterstützt die Möglichkeit nicht, Audio direkt von einem Instagram Reel herunterzuladen. Der Vorgang an sich ist aber trotzdem relativ einfach. Ihr könnt den Ton entweder von Instagram herunterladen und auf Eurem Gerät speichern oder auf Eurem Instagram-Konto speichern, um den Sound später wiederzuverwenden. Wie man Instagram Reel Audio downloaded Es gibt vier Möglichkeiten, um einen Audioclip von einem Instagram Reel herunterladen und auf Eurem Gerät zu speichern. 1. Verwendet ein Reels-Audio-Download-Tool eines Drittanbieters Über einige Third-Party-Websites könnt Ihr Reels-Audio-Dateien aus dem Videolink kostenlos herunterladen. Hier ein paar Optionen: ReelSave. App ReelsDownloader. io Insta. SaveTube. Me Reel Saver Unabhängig davon, für welches Programm Ihr Euch entscheidet, befolgt die folgenden Schritte. Wählt das Reel-Audio, das Ihr downloaden möchtet. Zum Beispiel einen eingängigen Song, der Eurer Ansicht nach zu einem Eurer Videos passen könnte, oder einen angesagten Soundclip, den Ihr für zukünftige Inhalte nutzen wollt. Hier kommt ein Beispiel, das wir mit Visme erstellt und mit dem... --- ### Comment télécharger l’audio d’un reel Instagram : 5 techniques infaillibles > Un clip audio vous plaît sur Instagram ? Découvrez comment télécharger l’audio d’un reel Instagram pour l’enregistrer et le réutiliser. - Published: 2023-06-22 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/telecharger-laudio-dun-reel-instagram/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_3125157 - Network: Instagram Il existe plusieurs façons d’enregistrer ou de télécharger l’audio d’un reel Instagram pour le réutiliser plus tard. Dans cet article, nous vous présenterons cinq techniques infaillibles pour télécharger votre clip audio préféré ou pour le mettre de côté pour plus tard. Si vous préférez les images aux mots écrits, regardez cette vidéo dans laquelle nous vous révélons les 3 méthodes que nos experts utilisent pour télécharger l’audio d’un reel Instagram. Mais ce n’est pas suffisant, il y a un bonus dans la vidéo, un secret que vous ne pouvez pas manquer. https://www. youtube. com/watch? v=oypZ_9rUr_w Peut-on télécharger l’audio d’un reel Instagram ? Oui. Vous aurez néanmoins besoin d’outils externes, car Instagram ne permet pas de télécharger l’audio d’un reel directement dans l’application. Rassurez-vous, le processus est assez simple. Vous pouvez soit télécharger l’audio depuis Instagram et l’enregistrer sur votre appareil, soit sauvegarder l’audio sur votre compte Instagram et le réutiliser plus tard. Comment télécharger l’audio d'un reel Instagram Il existe quatre méthodes pour télécharger l’audio d’un reel Instagram et l’enregistrer sur votre appareil. 1. Utiliser un outil tiers de téléchargement d’audio de reels Plusieurs sites permettent de télécharger gratuitement des fichiers audio à partir du lien d’un reel Instagram. Vous pouvez, par exemple, utiliser : ReelSave. App ReelsDownloader. io Insta. SaveTube. Me Reel Saver Voici les étapes à suivre, quel que soit l’outil choisi. Choisissez l’audio que vous souhaitez télécharger. Il peut s’agir d’une chanson entraînante parfaite pour l’une de vos vidéos ou bien d’un son tendance que vous souhaitez... --- ### FINRA and Social Media: 7 Tips to Stay Compliant > FINRA rules apply to social media like any other communications medium. Learn how to build a compliant strategy and avoid common violation risks. - Published: 2023-06-21 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/finra-social-media/ - Categories: Strategy - Tags: Financial services, Social media strategy - Tags: English - : pll_wpml_3126600 FINRA is the Financial Industry Regulatory Authority. It’s a not-for-profit organization authorized by the U. S. government to oversee broker-dealers in the United States. They operate under the oversight of the Securities and Exchange Commission (SEC). FINRA’s overarching goals are to protect investors and ensure market integrity. The FINRA social media goals are the same. Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. What does FINRA say about social media? FINRA first started issuing guidance specific to social media way back in 2010. That’s when social networking was still in its infancy. Thirteen years later, FINRA has quite a lot to say about social media. That’s not surprising. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Source: FINRA Investor Education Foundation and CFA Institute FINRA rules apply to social media like any other communications medium. As FINRA puts it: “Social media may be a new medium, but FINRA's rules on communicating with the public are still applicable. ” Throughout this post, we’ll explore what that looks like in practice for financial institutions that communicate with customers through social media. Common FINRA risks and violations on social media Here are some of the most common ways to run afoul of FINRA regulations on... --- ### Cómo usar la publicación colaborativa de Instagram para aumentar el alcance > Con una publicación colaborativa de Instagram, dos usuarios pueden compartir la misma publicación en su Feed o Reels. Descubre cómo hacerlo. - Published: 2023-06-21 - Modified: 2023-06-21 - URL: https://blog.hootsuite.com/es/publicacion-colaborativa-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_2774825 - Network: Instagram La publicación colaborativa de Instagram se lanzó como función de prueba en mercados seleccionados en junio de 2021. Luego se lanzó al público en general en octubre de 2021. Con la función Collab de Instagram, los usuarios pueden compartir la misma publicación colaborativa en su Feed o en Reels. Las publicaciones colaborativas son una herramienta poderosa que todos en el marketing social deberían conocer. Están diseñadas para reflejar las formas en que los creadores y los usuarios realmente interactúan con el contenido. https://www. youtube. com/watch? v=dcMez6lB0CY Este artículo te guiará a través del qué, por qué y cómo de las publicaciones colaborativas. También te daremos ejemplos de cómo usar Instagram Collabs en tu estrategia de redes sociales. ¿Qué es una publicación colaborativa de Instagram? En pocas palabras, una publicación de Instagram Collab es una sola publicación que aparece en el Feed o Reels de dos usuarios diferentes. Las publicaciones colaborativas aparecen en dos lugares a la vez. También comparten comentarios, me gusta y número de veces compartida. Un usuario crea la publicación y luego invita al otro a ser incluido como colaborador. Una vez que el colaborador acepta, la publicación aparece en las cuentas de ambos usuarios. Fuente: @oficial_mentiras y @emiliano. az Por ahora, las publicaciones colaborativas sólo están disponibles en las secciones Feed y Reels. Eso significa que no puedes etiquetar a un colaborador en una historia de Instagram o en una transmisión en vivo. También está limitado a un colaborador por publicación. Sin embargo, Instagram Collabs todavía se... --- ### Comment utiliser le mode Collab sur Instagram pour augmenter votre portée > Découvrez comment utiliser le mode Collab sur Instagram et partagez la même publication sur le profil de deux comptes différents. - Published: 2023-06-15 - Modified: 2023-06-21 - URL: https://blog.hootsuite.com/fr/utiliser-le-mode-collab-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_2774825 - Network: Instagram Grâce à le mode Collab sur Instagram, deux utilisateurs peuvent partager la même publication sur leur fil ou dans leurs reels. Cette fonctionnalité a été lancée en test dans certains pays en juin 2021, avant d’être proposée à tous les utilisateurs à partir d’octobre 2021. Les publications en collaboration sont un outil puissant et incontournable pour toute personne travaillant dans le marketing sur les réseaux sociaux. Elles sont conçues pour refléter les manières dont les créateurs et les utilisateurs interagissent avec le contenu. https://www. youtube. com/watch? v=dcMez6lB0CY Dans cet article, nous vous expliquerons en quoi consiste la fonctionnalité Collab sur Instagram, mais aussi comment et pourquoi l’utiliser. Nous vous fournirons également des exemples pour vous montrer comment intégrer le mode Collab dans votre stratégie pour les réseaux sociaux. Qu’est-ce que la fonctionnalité Collab sur Instagram ? Pour dire les choses simplement, la fonctionnalité Collab sur Instagram permet de créer une publication qui apparaît dans la grille de publications ou les reels de deux comptes différents. Les publications de collaboration apparaissent donc à deux endroits à la fois. Les commentaires, les mentions J’aime et le nombre de partages sont communs à ces deux publications. Un utilisateur crée la publication, puis invite l’autre à être mentionné en tant que collaborateur. Une fois que le collaborateur accepte, la publication apparaît sur les deux comptes. Source : @Decathlon et @marie_patouillet Pour l’instant, la fonctionnalité Collab est uniquement disponible pour les publications et les reels. Vous ne pouvez donc pas identifier un collaborateur dans une... --- ### Wie man mit Instagram-Collab-Posts die Reichweite erhöht > Mit einem Instagram-Collab-Post können zwei Nutzer denselben Post in ihrem Feed oder in Reels teilen. So könnt Ihr diese Posts selbst erstellen. - Published: 2023-06-15 - Modified: 2023-06-21 - URL: https://blog.hootsuite.com/de/instagram-collab-post/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2774825 - Network: Instagram Ein Instagram-Collab-Post ermöglicht es zwei Nutzern, denselben Post in ihrem Feed oder in Reels zu teilen. Dieses Feature wurde im Juni 2021 als Testfunktion in ausgewählten Märkten eingeführt und im Oktober 2021 für alle Nutzer freigegeben. Collab-Posts sind ein leistungsstarkes Tool, über das jeder im Social-Media-Marketing Bescheid wissen sollte. Sie sind so konzipiert, dass sie widerspiegeln, wie Creators und Nutzer wirklich mit Inhalten interagieren. In diesem Artikel erfahrt Ihr, was Collab-Posts sind, warum es sie gibt und wie sie funktionieren. Außerdem zeigen wir Euch Beispiele dafür, wie Ihr Instagram-Kollaborationen in Eurer Social-Media-Strategie einsetzen könnt. https://www. youtube. com/watch? v=dcMez6lB0CY Was ist ein Instagram-Collab-Post? Einfach ausgedrückt ist ein Instagram-Collab-Post ein einzelner Post, der im Feed oder den Reels zweier verschiedener Nutzer erscheint. Collab-Posts werden an zwei Stellen gleichzeitig angezeigt und haben auch Kommentare, Likes und die Anzahl der Shares gemeinsam. Ein Nutzer erstellt den Post und lädt dann den anderen dazu ein, sich als Mitwirkender zu präsentieren. Sobald der andere diese Einladung annimmt, erscheint der Beitrag in den Accounts beider Nutzer. Quelle: @allbirds und @jamesro_ Bislang sind Collab-Posts nur in den Bereichen Feed und Reels verfügbar. In einer Instagram Story oder einem Live-Stream könnt Ihr also keine Kooperationspartner markieren. Ihr müsst Euch zudem auf einen Kooperationspartner pro Post beschränken. Da sich Collabs weiterhin in der Testphase befinden, könnten sich diese Bedingungen in Zukunft ändern. Warum solltet Ihr Instagram-Collab-Posts verwenden? Instagram bietet Nutzern bereits die Möglichkeit, in ihren Posts andere Accounts zu markieren. Was machen Collabs anders? https://twitter. com/instagram/status/1450573924530483202 Die wichtigsten Unterschiede bestehen... --- ### Social Recruiting: How to Find the Best Candidates > Go from #NowHiring to a full pipeline with these tried social recruiting tips for businesses of all sizes. - Published: 2023-06-15 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/social-media-recruiting/ - Categories: Strategy - Tags: Employee advocacy, Social media strategy - Tags: English - : pll_wpml_3126443 People apply to companies, not jobs. Using social media for hiring — a. k. a. social recruiting — reaches more qualified candidates and builds your employer reputation. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media, including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. What is social recruiting? Social recruiting is the practice of using social media to find, attract, engage, and encourage candidates to apply at your company. Popular social recruiting platforms include LinkedIn, Facebook, Twitter, and Glassdoor. Social recruiting goes beyond traditional recruiting methods like distributing job listings. True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. How to build a strong social recruiting strategy: 7 steps 1. Be active on the right social networks You don’t need to use a specific social platform to succeed. The key — as with regular social media marketing — is knowing where your ideal candidates spend their time, and being there. That said, the most popular social media platforms people use to find jobs are LinkedIn (60%), Glassdoor (51%), and Facebook (37%), though many other platforms also have sizable market share. Source: Statista LinkedIn LinkedIn is by far the most popular social recruiting platform for both job seekers and companies.... --- ### Cómo descargar audio de Instagram Reels: 5 trucos infalibles > ¿Quieres crear un Reel de Instagram con un audio que viste? Aprende a descargar audio de Instagram Reels para reutilizarlo más tarde. - Published: 2023-06-14 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/descargar-audio-de-instagram-reels/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3125157 - Network: Instagram Hay diferentes formas de guardar o descargar clips de audio favoritos para reutilizarlos más tarde. A lo largo de este artículo, veremos cinco trucos infalibles para descargar audio de Instagram Reels o guardar tus clips de audio favoritos para después. Si eres un aprendiz visual, mira esto video; incluye nuestros 3 métodos favoritos para descargar el audio de Instagram Reels, e incluye un bono: un truco crucial que no te puedes perder. https://www. youtube. com/watch? v=oypZ_9rUr_w ¿Puedes descargar audio de Instagram Reels? ¿La respuesta corta? Sí. La respuesta larga es que debes usar herramientas externas para hacerlo: Instagram en sí no tiene la capacidad de descargar audio directamente desde un Reel de Instagram. Sin embargo, el proceso sigue siendo bastante fácil. Puedes descargar audio de Instagram y guardarlo en tu dispositivo, o guardar audio en tu cuenta de Instagram para reutilizarlo más tarde. ¿Cómo descargar audio de Instagram Reels? Si quieres descargar un clip de audio de un Reel de Instagram y guardarlo en tu dispositivo, hay cuatro formas de hacerlo. 1. Usa una herramienta externa de descarga de audio de Reels Hay varios sitios web de terceros que pueden ayudarte a descargar archivos de audio de Reels desde el enlace del video de forma gratuita. Algunos de estos son: ReelSave. App ReelsDownloader. io Insta. SaveTube. Me Reel Saver Estos son los pasos a seguir, independientemente de la herramienta que escojas Elige el audio del Reel que quieres descargar. Este podría ser una canción pegajosa que crees que podría quedarle... --- ### How to Build a Strong Brand Voice on Social Media (and Beyond) > Learn how to define your unique brand voice and incorporate it into your social media strategy. - Published: 2023-06-14 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/brand-voice/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3126434 Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. It also requires you to think about your audience and what matters most to them. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. What is a brand voice? Brand voice refers to the way a brand portrays itself through words. It’s the linguistic version of a brand’s personality. A well-defined brand voice ensures consistency in your marketing communications, helps build a relationship with your customers, and even protects your business from social media missteps. The definition of your brand voice should start broad and then get very detailed. The broad strokes define your overall tone – such as formal, friendly, jokey, or serious. At the fine details level you might want to include specific words or phrases that should or shouldn’t be used in your brand communications. We’ll walk you through all the steps of creating a brand voice later in this post. For now, start thinking about your brand and what you want it to represent. Why is having a consistent brand voice important? Why exactly does a brand voice matter? It has multiple benefits, from brand awareness to team cohesion. Make your brand more recognizable Just like a great brand aesthetic (a. k. a. visual identity),... --- ### Social Media for Nonprofits: 12 Essential Tips for Success > Anyone who uses social media for nonprofits knows there are unique challenges. Get your message out and start fundraising with these tips. - Published: 2023-06-14 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/social-media-for-nonprofits/ - Categories: Strategy - Tags: Non-profit, Social media strategy - Tags: English - : pll_wpml_2227520 Nonprofit organizations do great things to make the world a better place — often on a shoestring budget. But in a recent Hootsuite survey, we discovered that money isn’t the only thing nonprofits are lacking: they can be low on confidence, too... specifically around nonprofit social media strategy. Our study revealed that only 20% of nonprofits feel ‘extremely confident’ that they’re maximizing their social media potential. That means 80% feel they could be doing even more with their social strategy. Luckily, it doesn’t have to stay that way. With a little education and the right tools, any nonprofit social media account can reach their maximum potential. Read on for our ultimate guide to social media for nonprofits to learn how to: drum up donors (who keep coming back); recruit qualified volunteers; connect with clients of your programs; create an engaged community of supporters; and get your important issues in front of the right audience. ask for donations on social media Benefits of social media for nonprofits If your nonprofit doesn’t have a social media presence yet, you’re missing out. There are 4. 76 billion social media users in the world — a number that’s only growing each year. If you want to spread the word about your cause, social media offers you access to a massive potential audience. Here’s how nonprofits can make the most of social media. Promote awareness of your cause Drum up support for your cause via educational posts. People can’t get behind you if they don’t... --- ### 10 Methoden, um Euer Instagram-Raster-Layout professionell zu gestalten > Euer Instagram-Raster-Layout zeigt potenziellen Followern gleich, worum es bei Euch oder Eurer Marke geht. Welche Botschaft wollt Ihr vermitteln? - Published: 2023-06-13 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/instagram-raster-layout/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_2228755 - Network: Instagram Willkommen zum Raster! Erfahrene Instagram-Nutzer wissen natürlich, wie sie diese Perspektive mit kunstvoll geplanten Posts, die zusammen ein wunderschönes Instagram-Raster-Layout ergeben, für sich nutzen können. Hier ist jeder Instagram-Post in übersichtlichen Dreierreihen angeordnet und plötzlich Teil eines größeren Zusammenhangs. Ist es nicht angenehm, manchmal eine Pause vom endlosen Scrollen durch Euren Feed einzulegen ... und stattdessen endlos durch die Instagram-Seite einer anderen Person zu scrollen? So werft Ihr einen Blick in die Seele oder wenigstens die Content-Strategie eines anderen Nutzers. Wenn Ihr noch nicht darüber nachgedacht habt, was Ihr mit Eurem Raster anstellen könnt, wird es höchste Zeit. Hier erfahrt Ihr alles, was Ihr über die Erstellung eines aufmerksamkeitsstarken Instagram-Raster-Layouts wissen müsst, mit dem Ihr mehr Follower findet und das Engagement erhöht. Warum Euer Instagram-Raster so wichtig ist Wenn Euch jemand neu folgt oder Euer Profil aufruft, um sich Eure Inhalte anzusehen, ist Euer Instagram-Fotoraster eine Gelegenheit, Eure Stimmung oder Marke auf einen Blick zu präsentieren. Der Raster (auch Grid) gibt Euch einen Überblick über die Posting-Historie von Nutzern. Hier erhaltet Ihr einen ersten Eindruck von der Arbeit dieser Nutzer: eine visuelle, umfassende Einführung in seine persönliche oder berufliche Marke. Für Einzelpersonen ist es vielleicht nicht so wichtig, ein schönes Raster zu erstellen. Eine Farbkodierung Eurer Posts ist vielleicht eine nette persönliche Herausforderung, aber wenn Ihr auf Instagram keine große Zielgruppe anlocken, sondern mit Euren Freunden in Verbindung bleiben wollt, spielt das Branding wahrscheinlich keine entscheidende Rolle. Doch für Marken, Kreative oder Influencer sind Konsequenz und Stil von höchster Bedeutung... --- ### 10 méthodes pour agencer votre grille Instagram comme un pro > Agencer votre grille Instagram vous permet de montrer à vos followers potentiels le style de votre marque et de faire passer votre message. - Published: 2023-06-13 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/agencer-grille-instagram/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_2228755 - Network: Instagram Les pros d’Instagram savent parfaitement tirer parti de leur mise en page en publiant des posts intelligemment programmés qui, ensemble, forment une magnifique grille Instagram. Il est parfois agréable d’arrêter le défilement de son feed et de s’intéresser à la page individuelle d’un autre utilisateur. Et de découvrir... sa grille. Alignés par rangées de trois, les posts Instagram laissent alors la place à un ensemble plus vaste et vous offrent un aperçu de l’âme de l’utilisateur... ... ou, du moins, de sa stratégie de contenu. Si vous n’avez pas encore réfléchi au rendu de vos propres rangées de vignettes, il est grand temps de le faire. Vous trouverez ci-dessous de précieux conseils pour construire une grille Instagram qui attire l’attention des utilisateurs afin d’augmenter votre following et de booster votre engagement. Pourquoi est-il important d’agencer votre grille Instagram ? Lorsqu’un utilisateur commence à vous suivre ou accède pour la première fois à votre profil, la première chose qu’il remarquera sera votre grille de photos Instagram (et donc le style général de votre marque). Celle-ci fournit une vue d’ensemble de l’historique de publications d’un utilisateur. Et vous donne une première impression sur son activité : une présentation visuelle et globale de sa marque personnelle ou professionnelle. Pour les utilisateurs individuels, la création d’une grille accrocheuse n’a peut-être pas d’importance - certes, l’utilisation d’un code couleur pour vos publications peut être un exercice amusant, mais si vous n’êtes sur Insta que pour vous connecter avec vos amis, et non pour constituer un... --- ### How To Become a Social Media Consultant: Expert Tips and Tricks > Ready to turn your social media skills into a consulting career? We'll teach you everything you need to become a social media consultant. - Published: 2023-06-12 - Modified: 2023-09-12 - URL: https://blog.hootsuite.com/social-media-consultant/ - Categories: Strategy - Tags: Social media career - Tags: English - : pll_wpml_3126397 As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication? What about a keen understanding of social media platforms? Want to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. But what does it take to become a successful social media marketing consultant? Aside from a passion for the craft, you'll need some experience. Once you have that, it's easy to get started. Below, we'll explain the five key steps to becoming a social media consultant. What is a social media consultant, and what do they do? Social media consultants provide social media expertise to businesses and clients. Consultants offer advice and recommendations to help clients build and execute their social media strategies and reach their business goals. Social media consulting work is flexible and can be done anywhere with a reliable Wi-Fi connection. Social marketing consultants may work full-time with one client on a project, juggle many clients and contracts at a time, or do it as a side hustle on top of a full-time job. A social media consultant's "job description" may include a variety of skills, like: Creating evergreen social media strategies Helping launch a new social media channel Conducting social media research Doing social media audits Setting up social listening dashboards Planning social media campaigns Providing comprehensive analytics reports Facilitating social... --- ### 9 claves para gestionar crisis de redes sociales, salvar a tu empresa y a tu propio empleo > Aprende a crear una buena estrategia de gestión de crisis de redes sociales, mitigando riesgos y respondiendo rápido cuando sea necesario. - Published: 2023-06-12 - Modified: 2023-06-20 - URL: https://blog.hootsuite.com/es/el-desafio-de-las-crisis-en-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_340910 El tiempo se mueve a otra velocidad en redes sociales. En un instante, tu marca puede pasar de ser un meme adorable a recibir toda la ira del internet. Y es que, a pesar de que pongas mucha atención y cuidado en tu contenido, siempre existe la posibilidad de que algo salga mal. Afortunadamente, una crisis de relaciones públicas en redes sociales no tiene que significar la muerte de la reputación de tu marca. En este artículo, hablaremos sobre cómo lidiar con los tropiezos cuando tu buena reputación sufre un bajón. Alerta spoiler: prepararse para el peor de los casos posibles te permitirá estar en forma para enfrentar al más troll de los trolls. Ten a la mano una estratégia sólida, con una lista de las personas clave, sus responsabilidades y una cadena de mando clara. De esta forma, si llega la tormenta, tendrás todo listo para recuperar la reputación de tu marca. Obviamente, es mucho mejor si puedes evitar que comience una crisis –así que también hablaremos de métodos para detectar y prevenir riesgos de forma temprana. (Nota: también tenemos una guía sobre cómo utilizar redes sociales para manejar crisis y emergencias, por si necesitas ayuda con eso). Tu curso intensivo para gestionar crisis de redes sociales comienza... ¡ahora! ¿Qué es una crisis de redes sociales? Una crisis de redes sociales es cualquier actividad en plataformas sociales que puede impactar la reputación de tu marca de forma negativa. La crisis es más que un simple comentario agresivo o queja... --- ### Gestion de crise sur les médias sociaux : 9 conseils pour sauver votre emploi (et votre entreprise) > Comment élaborer un plan de gestion de crise sur les médias sociaux afin de limiter les risques et de réagir rapidement en cas de problème. - Published: 2023-06-08 - Modified: 2023-06-20 - URL: https://blog.hootsuite.com/fr/gestion-de-crise-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_340910 Le temps évolue à un rythme différent sur les médias sociaux. Votre marque peut ainsi être adulée du public à un temps T et prise à parti par des internautes enragés la seconde d’après. Or ces revirements de situation n’ont rien d’extraordinaire : quelle que soit l’attention que vous portez à votre contenu, le risque d’une crise sur les médias sociaux est en effet omniprésent. Sachez néanmoins que la réputation de votre marque n’a pas forcément à en souffrir. Il est même tout à fait possible de gérer ce passage à vide et de redorer son blason en adoptant une approche pertinente. C’est ce que nous allons voir dans cet article. Alerte spoiler : se préparer à un scénario catastrophe avant qu’il ne se produise vous aidera à survivre même au plus puissant des trolls. Préparez un plan solide, accompagné d’une liste des principales parties prenantes et de leurs responsabilités, et définissez clairement votre chaîne de commandement. En agissant de la sorte, vous serez bien placé pour restaurer la réputation de votre marque quand le pire se produira. Bien entendu, il est encore plus judicieux de prévenir les crises avant qu’elles ne se déclenchent. Nous allons donc également examiner les méthodes permettant de repérer les problèmes potentiels dès leur apparition et d’y mettre un terme sans attendre (si vous avez besoin d’aide à ce sujet, nous avons également rédigé un guide sur l’utilisation des médias sociaux pour la gestion des crises et des urgences). Vous êtes prêt ? Votre cours... --- ### How to write a social media policy [Templates] > A social media policy is a document that outlines how an organization and its employees should conduct themselves online. - Published: 2023-06-08 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/social-media-policy-for-employees/ - Categories: Strategy - Tags: Employee advocacy, Social media strategy, Template - Tags: English - : pll_wpml_339224 A social media policy is a crucial tool for any organization—a code of conduct that protects your business’ reputation and enables employees to stay out of trouble. Read on for everything you need to know about creating a corporate social media policy, including social media policy examples and a template to help you start your own social media policy today. What is a social media policy? A social media policy is an official company document that provides guidelines and requirements for your organization’s social media use. Your social media policy is intended to cover your brand’s official channels, as well as how employees use social media, both personally and professionally. Social media policies apply to everyone from the CEO to summer interns, so they need to be easy to understand. These documents can be part of wider social media marketing strategies, or live with onboarding materials and other company policies. Why do you need a social media policy for employees? An official company social media policy is an important document. It helps maintain your brand voice while mitigating social media risks. Here are some of the most important reasons to implement a social media policy. Maintain your brand identity across channels You likely have multiple people managing multiple accounts across multiple channels. A solid social media policy keeps things consistent and on-brand. Protect yourself from legal and regulatory challenges A well-crafted and enforced social policy protects you from falling afoul of rules and regulations. The consequences of breaking them can... --- ### So ändert Ihr Euren TikTok-Benutzernamen [Kostenloser KI-Generator für Benutzernamen] > Bereit zum Abschied vom alten Ich? Ändert den TikTok-Benutzernamen in 5 Schritten und findet den perfekten mit unserem Benutzernamen-Generator - Published: 2023-06-08 - Modified: 2023-06-08 - URL: https://blog.hootsuite.com/de/andert-den-tiktok-benutzernamen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3120384 - Network: TikTok Als die am schnellsten wachsende Social-Media-Plattform ist TikTok mittlerweile eine unverzichtbare Komponente der Social-Media-Strategien von kleinen wie großen Unternehmen. Doch wenn Ihr Euer Beobachter-Konto zu einem echten Business machen wollt, solltet Ihr wissen, wie Ihr Euren TikTok-Benutzernamen ändern könnt. Gut, dass das Ändern eines TikTok-Benutzernamens ein Kinderspiel ist (allerdings mit einigen Einschränkungen). In diesem Beitrag erfahrt Ihr, wie Ihr Euren Benutzernamen ändern könnt. Zudem stellen wir einige bewährte Verfahren vor, mit denen sich ein Benutzername erstellen lässt, der zur Marke passt, einprägsam und vor allem zeitlos ist. Wie man einen TikTok-Benutzernamen in 5 einfachen Schritten ändert Ihr habt schon einen neuen TikTok-Benutzernamen im Kopf? Dann könnt Ihr den aktuellen in fünf einfachen Schritten ändern. Das ist alles, was Ihr tun müsst: Schritt 1: Öffnet die TikTok-App auf Eurem iOS- oder Android-Gerät. Meldet Euch mit den bestehenden Anmeldedaten (Anmeldenamen und Passwort), einem QR-Code, einer Handynummer oder einem Social-Media-Login an. Schritt 2: Wählt auf dem ersten Startbildschirm den Profil-Tab, der Euch zu Eurem Profilbereich führt. Tippt dort auf den Button Profil bearbeiten. Schritt 3: Tippt auf den Bereich Anmeldenamen (Euer aktueller Anmeldename sollte hervorgehoben sein). Schritt 4: Löscht den aktuellen Benutzernamen und gebt den neuen in das dafür vorgesehene Feld ein. Schritt 5: Tippt auf Speichern. Und schon seid Ihr fertig! Bevor Ihr auf „Speichern” tippt, überprüft TikTok schnell seine Datenbank mit Millionen von bestehenden Benutzernamen, um zu sehen, ob der von Euch gewünschte verfügbar ist. Ist der gewünschte Benutzername nicht verfügbar, müsst Ihr etwas anderes wählen (mehr dazu später). Wenn er... --- ### Free Instagram Engagement Rate Calculator for 2024 > Get an overview of your performance in seconds with this easy to use free Instagram engagement rate calculator. - Published: 2023-06-07 - Modified: 2024-01-09 - URL: https://blog.hootsuite.com/instagram-engagement-rate-calculator/ - Categories: Strategy - Tags: Calculator, Social media engagement - Tags: English - : pll_wpml_3126284 - Network: Instagram There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business: engaged followers are much more likely to become customers than followers who simply scroll by your content. Getting that like, comment or share gets you one step closer to a sale. Having good engagement also means that your content will be favored by Instagram’s algorithm. So IG will show your posts to more people more often—and that’s always a win. Here’s how to check your engagement rate on Instagram for free. Free Instagram engagement rate calculator Try Hootsuite’s free interactive engagement calculator for Instagram now: How to use the Instagram engagement rate calculator To use Hootsuite’s engagement rate calculator for Instagram, just type in each value requested. If you’re calculating your total engagement rate, use your account’s total number of posts, likes, comments, etc. If you’re just calculating your engagement rate for a specific marketing campaign, use only the information from the posts that are included in that campaign. And if you’re calculating your engagement rate for a single post, use only the details of that one post. The Instagram engagement calculator above is simple, so it’s an easy method to get a quick-and-dirty snapshot of your Instagram success. But Hootsuite has more complex calculators incorporated right into the social media management dashboard — it’s a... --- ### 17 sitios para encontrar música gratis para videos (Creative Commons) > Aprende sobre los derechos de autor del audio y dónde puedes encontrar música gratis para tus videos de redes sociales (Creative Commons). - Published: 2023-06-07 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/anadir-musica-a-tus-videos/ - Categories: Estrategia - Tags: Video social - Tags: Español - : pll_wpml_345623 No todas las marcas tienen el presupuesto para un compositor, y mucho menos para lo que cobra Lady Gaga por una colaboración de galletas. Afortunadamente, puedes tener (sin juego de palabras) la banda sonora perfecta para tu próximo video de forma gratuita mediante el uso de música gratis con licencia Creative Commons. Al igual que con las fotos y los videos libres de derechos, puedes buscar en las librerías de música con Creative Commons para encontrar exactamente lo que necesitas. Y lo hemos hecho aún más fácil al compilar 17 de las mejores fuentes a continuación. ¿Qué es la música con Creative Commons? Comencemos con una definición: Creative Commons es una empresa que emite licencias especiales para el público, permitiéndoles usar materiales creativos (como música) sin costo alguno. Más de dos mil millones de obras creativas, incluidos videos, fotos, música y más, tienen licencia Creative Commons. Hay diferentes tipos de licencias Creative Commons, que dictan cómo se puede usar la obra. Siempre que sigas los términos de la licencia, puedes usar dicha obra de forma gratuita. Sin embargo, la clave es seguir la licencia. Si no lo haces, puedes verte obligado a eliminar el video o incluso enfrentar repercusiones legales por violación de derechos de autor. Lo más probable es que quieras buscar materiales que sean de dominio público, que se etiquetarán como CC0, que significa totalmente de dominio público. Esto significa que puedes remezclar o modificar la pista, usarla en cualquier plataforma y compartirla sin atribución. También hay seis... --- ### Comment collecter des fonds sur les réseaux sociaux : 12 conseils pour obtenir plus de dons > Découvrez comment collecter des fonds sur les réseaux sociaux, inspirez-vous de campagnes réussies et identifiez les outils qui boosteront vos efforts. - Published: 2023-06-06 - Modified: 2023-06-09 - URL: https://blog.hootsuite.com/fr/comment-collecter-des-fonds-sur-les-reseaux-sociaux-12-conseils-pour-obtenir-plus-de-dons/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_3122264 En 2014, le golfeur professionnel Chris Kennedy lance un défi à trois de ses amis : se verser un seau d’eau glacée sur la tête sous 24 heures ou donner 100 $ pour la recherche sur la maladie de Charcot. Désormais connu sous le nom de « ice bucket challenge », ce phénomène est vite devenu viral et a permis de collecter 115 millions de dollars de dons pour financer de nouveaux traitements de cette maladie. Si vous souhaitez collecter des fonds sur les réseaux sociaux, cette campagne est la référence en la matière. Attention : toutes les campagnes de collecte de dons sur les réseaux sociaux ne sont pas aussi fructueuses. La concurrence est rude pour attirer l’attention des utilisateurs et les plateformes elles-mêmes limitent la portée des publications gratuites. Néanmoins, les réseaux sociaux restent un terrain fertile pour la collecte de fonds. C’est là que les associations, les universités, les agences gouvernementales et les hôpitaux trouveront des soutiens dynamiques qui les aideront à atteindre leurs objectifs de financement. Le problème est de savoir comment les trouver. Dans cet article, vous découvrirez les avantages uniques qu’il existe à collecter des fonds sur les réseaux sociaux. Vous pourrez vous inspirer d’exemples de campagnes réussies. Enfin, vous trouverez une boîte à outils pour augmenter l’efficacité de votre équipe. Comment collecter des fonds sur les réseaux sociaux : 12 conseils Une organisation au fin fond de la Creuse peut attirer l’attention de riches donateurs de Singapour. Une association spécialisée peut trouver ses... --- ### Spenden sammeln über soziale Medien: 12 Tipps für mehr Spenden > Spenden sammeln über soziale Medien: So geht’s! Plus inspirierende Beispiele für erfolgreiche Kampagnen und Tools, die dabei unterstützen. - Published: 2023-06-06 - Modified: 2023-06-09 - URL: https://blog.hootsuite.com/de/spenden-sammeln-uber-soziale-medien/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_3122264 2014 forderte der Profigolfer Chris Kennedy drei Freunde per Tweet auf, sich innerhalb von 24 Stunden einen Eimer eiskaltes Wasser über den Kopf zu schütten oder 100 Dollar zur Unterstützung gegen ALS zu spenden. Die mittlerweile berühmte Eiskübel-Challenge ging viral, sorgte für 115 Millionen Dollar an Spenden und finanzierte neue Behandlungen für die Krankheit. Die Kampagne setzte den Standard für spenden sammeln über soziale Medien. Nicht jede Spendenaktion über soziale Medien liefert derartig überwältigende Ergebnisse. Der Wettbewerb um die Daumen ist groß, und die Plattformen selbst drosseln immer wieder die Reichweite der organischen Beiträge. Aber soziale Medien sind nach wie vor ein fruchtbarer Boden, um Spenden zu sammeln. Non-Profit-Organisationen, Universitäten, Behörden und Krankenhäuser finden dort tatkräftige Unterstützer, die bereit sind, ihre Spendenziele zu erreichen. Der Trick dabei: Zu wissen, wie man es macht. In diesem Beitrag erfahrt Ihr, welche einzigartigen Vorteile Fundraiser gegenüber anderen Organisationen in den sozialen Medien haben. Ihr lernt erfolgreiche Kampagnen kennen, an denen Ihr Euch orientieren könnt. Und Ihr bekommt ein Toolkit, mit dem Ihr die Effizienz Eures Teams steigern könnt. Spenden sammeln über soziale Medien: 12 Tipps Eine Organisation im ländlichen Iowa kann wohlhabende Spender in Singapur erreichen. Eine gemeinnützige Nischenorganisation kann mit ein paar Mausklicks ihre besten Unterstützer ansprechen. Das ist die Stärke von Fundraising in den sozialen Medien. Aber zur Promotion einer Spendenaktion in den sozialen Medien gehört mehr, als nur schöne Bilder zu posten. In diesen 12 Tipps erfahrt Ihr, wie Ihr eine Fundraising-Strategie entwickeln, Euch mit Euren Followern vernetzen und Eure... --- ### 200+ Free Instagram Templates to Save HOURS of Work > These free Instagram templates will make creating content, handling DMs, and analyzing your results a breeze. - Published: 2023-06-06 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/instagram-templates/ - Categories: Strategy - Tags: Content creation, Template - Tags: English - : pll_wpml_3126244 - Network: Instagram Hey ! You must be tired from all that . Let’s make your job at a little easier: this blog post contains over 200 templates for Instagram, so you don’t have to start your content from scratch. Scroll on to find templates for Instagram posts, carousels, Stories, Reels, contests, internal reports and more. They’re all free, and each one can be edited as little or as much as you prefer. If you just want to swap out a photo and edit some text, go ahead. If you’d rather manipulate the heck out of it so it’s unrecognizable from the original template, be our guest. These Instagram templates are specially crafted to make design and editing simple, so you can devote more of your precious time to . 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. These templates are particularly useful if you’re looking to communicate text-based information in a unique way (let’s not do screenshots of the notes app, celeb apology-style). They’re best suited for notable quotes, lists of info and giveaways. These posts are created through Canva, a free platform that makes designing graphics almost criminally easy (and that you can use straight from Hootsuite Composer when building your posts). Simply choose a template, edit the appropriate text fields (and swap out the images for your own photos or stock images) and then download the graphic through the “Share” button in the top right corner... --- ### How to Ask for Donations on Social Media [Examples!] > Want to hit your fundraising goals? Start with these examples of how to ask for donations on social media. - Published: 2023-06-05 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/examples-of-how-to-ask-for-donations-on-social-media/ - Categories: Strategy - Tags: Content creation, Non-profit - Tags: English - : pll_wpml_3126202 Receiving a donation for your nonprofit is the absolute best. It’s amazing, delightful, a perfect experience, 10/10, would recommend. But asking for that money? An awkward, terrible, tedious grind. Uggghhh. We just want to save the children nowwww. Luckily, we live in an age where asking for donations is the easiest it’s ever been. As long as your nonprofit organization has a social media account, you’ve got a platform to help spread the word and mobilize support for your cause — no door-knocking required. Facebook, Instagram, TikTok, X/Twitter, LinkedIn and other social media sites offer a way to directly connect with potential donors around the world to tug at those heartstrings... and hopefully open some wallets in the process. Read on for key strategies and best practices for effectively asking for donations on social media. Let’s hit those fundraising goals, shall we? (Just don’t forget to thank us when you’re accepting your Nobel Peace Prize. ) 16 top tips for asking for donations on social media Whether you're a nonprofit organization, a charitable initiative, or an individual with a noble mission, social media is here to help you boost your fundraising efforts. But remember: you’re competing with 4. 74 billion social media users for attention. Your message has to cut through the noise, capture attention, and then inspire generosity. That’s right: just Tweeting “money please? ” won’t cut it. But here’s what will: Understand your audience It’s impossible to craft an effective message if you don’t know who you’re talking... --- ### Cómo recaudar fondos en las redes sociales: 12 consejos para aumentar las donaciones > Descubre cómo recaudar fondos en las redes sociales, inspírate con ejemplos y potencia tus iniciativas con las herramientas adecuadas. - Published: 2023-06-05 - Modified: 2023-06-05 - URL: https://blog.hootsuite.com/es/recaudar-fondos-en-las-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_3122264 En 2014, el golfista profesional Chris Kennedy tuiteó un reto a tres amigos: tirarse un cubo de agua helada en la cabeza en 24 horas o donar 100 dólares para apoyar la lucha contra la ELA. El ahora famoso reto del cubo de agua helada se hizo viral, recaudó 115 millones de dólares en donaciones y financió nuevos tratamientos para la enfermedad. La campaña demostró el enorme potencial de recaudar fondos en las redes sociales. Pero no todas las campañas de donación en las redes sociales consiguen resultados tan sorprendentes. Hay una gran competencia por la atención de los usuarios y las propias plataformas siguen limitando el alcance de las publicaciones orgánicas. No obstante, las redes sociales siguen siendo un terreno fértil para la recaudación de fondos. Las organizaciones sin ánimo de lucro, las universidades, los organismos públicos y los hospitales encontrarán en ellas simpatizantes dispuestos a ayudar a cumplir los objetivos de financiación. El truco está en saber cómo hacerlo. En esta publicación, aprenderás las ventajas únicas que ofrecen las redes sociales a los recaudadores de fondos. Verás campañas exitosas que puedes imitar. Y encontrarás un conjunto de herramientas para hacer a tu equipo más eficiente. Cómo recaudar fondos en las redes sociales: 12 consejos Una organización de la zona rural de Iowa puede llegar a donantes adinerados de Singapur. Una organización sin ánimo de lucro puede conectar con sus mejores simpatizantes con unos pocos clics de ratón. Ese es el poder de la recaudación de fondos en las... --- ### Conseils et outils pour écrire pour les médias sociaux > Écrire pour les médias sociaux demande de la créativité et une connaissance approfondie de son public. Voici des conseils pour vous aider. - Published: 2023-06-01 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/ecrire-pour-les-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_2221686 Écrire pour les médias sociaux n’est pas une tâche facile. Vous devez respecter une limite de caractères imposée et des délais très courts, maîtriser à la perfection les mèmes et les micro-tendances (même si votre responsable ou vos collègues n’y comprennent rien), et réagir rapidement - et avec humour - aux tendances du moment. Et si jamais une faute de frappe venait se glisser dans votre article, les gens ne manqueraient pas de vous le faire savoir (spéciale dédicace à tous les pros de l’orthographe sur Twitter). Mais écrire pour les réseaux sociaux peut également s’avérer amusant et enrichissant. Votre travail peut en effet contribuer à susciter des conversations intéressantes, à créer des communautés engagées, à faire parler de votre marque et même à stimuler directement les ventes. Poursuivez votre lecture pour découvrir des outils et des conseils d’experts et devenir en peu de temps un rédacteur social media sûr de lui et efficace. Qu’est-ce que la rédaction de contenu pour les médias sociaux ? Comme son nom l’indique, la rédaction de contenu pour les médias sociaux consiste à rédiger du contenu à destination des utilisateurs de réseaux sociaux, généralement sur plusieurs grandes plateformes. Cela va de la rédaction de courtes légendes pour des Reels Instagram ou des vidéos TikTok à des articles de fond sur LinkedIn, en passant par... tout ce que l’on peut imaginer entre les deux. Écrire pour les médias sociaux est un exercice à part, et diffère en de nombreux points de la rédaction pour les... --- ### Schreiben für Social Media: Tipps und Tools > Schreiben für Social Media erfordert Kreativität, Konzentration und ein Verständnis der Zielgruppe. Diese Tipps erleichtern den Einstieg. - Published: 2023-06-01 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/schreiben-fur-social-media-tipps-und-tools/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2221686 Schreiben für Social Media ist kein leichter Job. Ihr müsst Euch dabei mit strengen Zeichenbegrenzungen und engen Zeitrahmen herumschlagen. Ihr müsst die Sprache der Memes und Mikrotrends sprechen, die Euer Chef und Eure Kollegen vielleicht nicht kennen. Ihr müsst schnell — und möglichst witzig — auf Trendthemen reagieren. Und wenn ihr jemals einen Post mit einem Tippfehler veröffentlicht, dann fällt das den Leuten garantiert auf, und sie stellen Euch deshalb zur Rede. (Ja, damit seid ihr Fieslinge auf Twitter gemeint! ) Andererseits macht es auch Spaß und lohnt sich. Gute Inhalte können Euch dabei unterstützen, Konversationen anzuregen, engagierte Communitys aufzubauen, Eure Marke ins Gespräch zu bringen und sogar den Verkauf direkt anzukurbeln. Lest weiter, wenn Ihr alles über Experten-Tipps und -Tools erfahren wollt, mit denen Ihr in kürzester Zeit zu selbstbewussten und erfolgreichen Social-Media-Autoren werdet. Was ist Content-Schreiben für Social Media? Beim Schreiben von Social-Media-Content geht es darum, Inhalte für Social-Media-Zielgruppen zu verfassen, in der Regel gleich für mehrere große Social-Media-Plattformen. Das können kurze Bildunterschriften für TikTok oder Instagram Reels, längere LinkedIn-Artikel und/oder alles andere sein, was es sonst noch so gibt. Das Schreiben für Social Media unterscheidet sich vom Schreiben für Blogs und Websites. Es erfordert Expertenwissen über Social-Media-Plattformen und deren Zielgruppen, Trends und Insider-Witze. Schreiben für soziale Medien ist ein integraler Bestandteil der Social-Media-Präsenz einer Marke. Es kann über den Erfolg einer Kampagne oder Eurer gesamten Social-Media-Marketingstrategie entscheiden. Wenn Ihr es richtig macht, dann hat das Schreiben für Social Media nicht nur einen direkten Einfluss auf Engagement und... --- ### Cómo cambiar el nombre de usuario de TikTok [+ Generador de nombres con IA] > ¿Listo para decir adiós a tu yo del pasado? Aprende a cambiar el nombre de usuario de TikTok y encuentra el perfecto con nuestro generador. - Published: 2023-05-31 - Modified: 2023-06-08 - URL: https://blog.hootsuite.com/es/como-cambiar-el-nombre-de-usuario-de-tiktok/ - Categories: Estrategia - Tags: Español - : pll_wpml_3120384 - Network: TikTok Al ser la red social de más rápido crecimiento, TikTok se ha convertido en una parte no negociable de las estrategias sociales para empresas, tanto pequeñas como grandes. Si estás listo para convertir tu cuenta de stalker en un negocio real, es hora de aprender cómo cambiar el nombre de usuario de TikTok. Afortunadamente, cambiar el nombre de usuario de TikTok es pan comido (pero con algunas advertencias). En este artículo, cubriremos cómo cambiar el nombre de usuario y las mejores prácticas para ayudarte a crear uno que esté a la altura de tu marca, sea memorable y, sobre todo, atemporal. Cómo cambiar el nombre de usuario de TikTok en 5 sencillos pasos Si ya tienes en mente un nuevo nombre de usuario de TikTok, con sólo cinco pasos rápidos puedes cambiar el actual. Esto es todo lo que necesitas hacer: Paso 1: Abre la aplicación TikTok en tu dispositivo iOS o Android. Inicia sesión con tu nombre de usuario y contraseña existentes, código QR, número de teléfono o inicio de sesión social. Paso 2: Selecciona la pestaña Perfil en la primera pantalla de inicio; esto te lleva a la sección de tu perfil. Una vez ahí, haz clic en el botón Editar perfil. Paso 3: Haz clic en la sección Nombre de usuario (debe tener tu nombre de usuario actual resaltado). Paso 4: Borra tu nombre de usuario actual e ingresa el nuevo en el espacio proporcionado. Paso 5: Haz clic en Guardar. ¡Y listo! Antes de hacer clic... --- ### Comment changer de nom d’utilisateur TikTok [+ générateur IA gratuit] > Prêt à démarrer un nouveau chapitre ? Apprenez à changer de nom d’utilisateur TikTok et trouvez le nom parfait grâce à notre générateur. - Published: 2023-05-30 - Modified: 2023-06-08 - URL: https://blog.hootsuite.com/fr/changer-de-nom-dutilisateur-tiktok/ - Categories: Stratégie - Tags: Français - : pll_wpml_3120384 - Network: TikTok TikTok enregistre la plus forte croissance de tous les réseaux sociaux. Pour toutes les entreprises, grandes ou petites, la plateforme de vidéos est donc devenue un élément incontournable de leur stratégie sur les réseaux sociaux. Si vous utilisiez jusque-là votre compte uniquement pour observer mais que vous êtes prêt à en faire un outil actif au service de votre entreprise, vous devez savoir comment changer de nom d’utilisateur TikTok. Heureusement pour vous, changer votre nom d’utilisateur TikTok est un jeu d’enfant (à condition de rester prudent). Dans cet article, nous vous montrerons comment changer votre nom d’utilisateur et nous partagerons quelques bonnes pratiques pour vous aider à créer un nom fidèle à votre marque, mémorable et, surtout, intemporel. Comment changer facilement votre nom d’utilisateur TikTok en 5 étapes Si vous avez déjà trouvé votre nouveau nom d’utilisateur TikTok, il vous suffit de suivre ces cinq étapes faciles pour acter le changement : Étape 1 : Lancez l’application TikTok sur votre appareil iOS ou Android. Connectez-vous avec vos identifiants (nom d’utilisateur et mot de passe), un code QR, votre numéro de téléphone ou via un autre réseau social. Étape 2 : Sélectionnez Profil dans l’écran d’accueil. Vous accédez alors à votre page de profil. Cliquez sur le bouton Modifier le profil. Étape 3 : Cliquez sur le champ Nom d’utilisateur (votre nom d’utilisateur actuel devrait être affiché). Étape 4 : Effacez votre nom d’utilisateur actuel et saisissez votre nouveau nom dans le champ prévu à cet effet. Étape 5 : Cliquez... --- ### 276 captions for Instagram Reels that will wow your audience > A great caption for your Instagram Reels should never be an afterthought. We've got 200+ caption ideas to help spark your imagination. - Published: 2023-05-30 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/captions-for-instagram-reels/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3126063 - Network: Instagram You work hard to edit your Instagram Reels, add the best transitions, and pair them with the right audio to make them pop. Now all you need to do is write captions for your Instagram Reels before you hit post. Sounds simple, right? Not so fast! A good Instagram Reel caption can make or break your post. A good caption shows off your personality, adds context, entertains your followers, and can even compel them to take action. Captions also give the Instagram algorithm more information to help categorize your content and share it with more viewers. Think of each caption as another opportunity to connect with your audience. Read on for our top tips and sample captions for Instagram Reels. 6 tips for perfecting your Instagram Reels captions Before we get to the captions, let's go over some basics to keep in mind when you're crafting your own captions for Instagram Reels. 1. Know your audience It’s much easier to create effective content when you know what your audience enjoys. Dig into your metrics to see what resonates with your followers. Are they here to learn something from you? Maybe they're more interested in your observations, or maybe jokes land better with your target audience. Who are your most active fans? You can even use Hootsuite Analytics to identify when your audience is most active, so you can be sure you're posting at the best time to capture their attention. Once you know what they like and when they're watching, you... --- ### Die 12 besten kostenlosen Stock-Video-Websites für großartiges Filmmaterial > Wir haben eine Liste von Ressourcen zusammengestellt, wo Ihr lizenzfreie und kostenlosen Stock-Video finden könnt. - Published: 2023-05-30 - Modified: 2024-01-05 - URL: https://blog.hootsuite.com/de/kostenlosen-stock-video/ - Categories: Strategie - Tags: Inhaltserstellung, Soziales Video - Tags: Deutsch - : pll_wpml_353967 Warum brauchst du kostenlose Stock-Videos für Euren Marketing-Content? Ganz einfach: Internetnutzer sind auf Videos versessen. Jeden Tag werden mehr als eine Milliarde Stunden Video auf YouTube angesehen. Und bei TikTok betrachten die Nutzer mehr als eine Milliarde einzelner Videos täglich. Sogar Instagram — die weltweit beliebteste Foto-Sharing-App — hat mittlerweile angekündigt, dass sie ihren Schwerpunkt auf Video verlagern wird. Das könnte daran liegen, dass Instagram-Videos doppelt so viel Engagement erhalten wie Instagram-Fotos. Insgesamt verbringt ein Durchschnittsnutzer etwa 100 Minuten am Tag mit dem Betrachten von Online-Videos. Und das wiederum heißt: Videos sollten ein wesentlicher Bestandteil Eures Marketing und Eurer Social-Media-Kampagnen sein. (Wahrscheinlich hätten wir zu diesem Thema lieber ein Video drehen sollen, als einen Artikel zu schreiben. Aber da können wir uns sicher noch irgendwie rausreden ... ). Ihr braucht keine professionellen Videofilmer, um professionellen Video-Content für Euer Marketing oder Eure Social-Media-Accounts zu erstellen. Das Einzige, was Ihr dazu benötigt, ist eine nützliche Liste mit kostenlosen Stock-Videos. Und genau das stellen wir Euch hiermit vor. Wenn Ihr weiter lest, findet Ihr eine Liste von Websites mit lizenzfreien und kostenlosen Videoclips, die Ihr weiterverwenden, abwandeln oder neu gestalten könnt, ohne Euch irgendwelche Gedanken über Copyright machen zu müssen. (Ihr sucht auch nach großartigen Stockfotos? Dann kommt unsere Liste von Websites mit kostenlosen Stockfotos gerade recht. ) Schnappt Euch die kostenlosen Videoclips, die Ihr braucht, und fügt dann Text, Grafiken oder Musik hinzu, um wirklich sehenswerte Videos für Eure nächste Marketingkampagne zu erstellen ... und das alles mit einem wunderbaren Null-Euro-Budget. Fangen... --- ### Social Media for Law Firms and Lawyers: 2024 Guide > Raise the bar on lead generation, brand awareness, and client happiness. How to do social media marketing for law firms. - Published: 2023-05-30 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-for-law-firms/ - Categories: Strategy - Tags: Legal, Social media strategy - Tags: English - : pll_wpml_3126072 You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 81% of lawyers are currently using social media for professional purposes despite only 9% saying they are "very confident" in their firm's marketing. That equals big opportunity for law firms willing to invest in social media. (We’ll get into more details, but the spoiler is: You don’t have to spend a ton to see big results. ) What should you post? What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. How do lawyers and law firms benefit from social media? Building awareness Did you know 1 in 4 people won’t hire you without a recognizable web or social media presence? Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. But the effort creates familiarity before someone even reaches out. Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. Why do you do that? To get your name out there and build a local reputation. Improving trust and credibility Social media has a built-in trust... --- ### 5 Expert Tips for Effective Social Media Risk Management > If your business is on social media (and it should be), you need a social media risk management plan. We'll walk you through making your own. - Published: 2023-05-29 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/social-media-risk-management/ - Categories: Strategy - Tags: Social listening, Social media strategy, Template - Tags: English - : pll_wpml_3126052 As a social marketer, you're on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. This includes taking measures to prevent potential hazards. That's why a social media risk management plan must be an essential part of your brand strategy. Below, let's go over the biggest risks of social media that businesses must prepare for. We'll also share expert tips from Hootsuite's own social media team for assessing and mitigating those risks so your organization can safely publish and interact on social. What is social media risk management? Social media risk management is the process of identifying, assessing, and mitigating risks that stem from social media. Your brand, customers, and employees are all active on social media. That means your social channels are a common ground where conversations — both good and bad — and crises can start. What are the risks of social media for businesses? Having a social media presence is essential for most brands. But every social channel has unique risks. Let's explore some potential risks businesses face on social media platforms. We'll cover how staying proactive can help mitigate risk and protect your business. Damage to reputation Your company's social presence contributes significantly to its overall brand reputation. Negative comments, inappropriate posts, or bad reviews can all damage your brand's reputation. Because social media is so public, social media crises can spiral out of control if they're not addressed quickly. Depending on... --- ### Escribir para redes sociales: consejos y herramientas > Escribir para redes sociales requiere talento, creatividad, enfoque y entender a tu público profundamente. Te damos algunos consejos para empezar. - Published: 2023-05-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/escribir-para-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales - Tags: Español - : pll_wpml_2221686 Escribir para redes sociales no es una tarea fácil. Tienes que lidiar con límites estrictos en la cantidad de caracteres y con plazos cortos. Hablas el lenguaje de los memes y las micro tendencias que tus jefes y colegas tal vez no entiendan. Tienes que reaccionar con agilidad y chispa a las tendencias. Y, si alguna vez publicas algo con una falta de ortografía, seguro habrá quien lo note y te lo haga saber (y muchas veces, no de manera agradable). Pero también es divertido y satisfactorio. Un buen contenido puede ayudar a iniciar conversaciones inspiradoras, construir una comunidad comprometida, crear entusiasmo alrededor de tu marca, o incluso llevar a cerrar ventas. Aquí te presentamos algunos consejos y herramientas de expertos para aumentar tu confianza y efectividad escribiendo para redes sociales. ¿Qué implica escribir contenidos para redes sociales? Escribir para redes sociales es el proceso de producir textos dirigidos a los públicos de las diferentes plataformas de redes sociales. Puede ser desde leyendas breves para videos de TikTok o Reels de Instagram hasta artículos más extensos para LinkedIn, pasando por todo lo que hay en medio. Escribir para redes sociales es diferente de escribir para blogs y páginas web –requiere conocimiento experto de las redes sociales, sus respectivos públicos, tendencias y chistes locales. Finalmente, escribir para redes sociales es un elemento clave para la presencia e imagen de marca. Puede marcar el éxito o fracaso de una campaña o de toda tu estrategia de marketing en redes sociales. Si se... --- ### 16 Real estate social media statistics to know in 2023 > Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics. - Published: 2023-05-25 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/real-estate-social-media-statistics/ - Categories: Strategy - Tags: Real estate, Social media stats - Tags: English - : pll_wpml_3125899 If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus, you know that advertising is a key part of the business. But these days, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents turn to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. If you're a real estate agent looking for the best ways to serve your clients online, take a tour through some seriously inspiring real estate social media statistics. (And when you’re done studying and ready to dive into creating content, we’ve got 26 real-estate social media content ideas right here to get you started. ) 1. There are 4. 76 billion social media users around the globe Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour... don’t leave ‘em hanging! 2. Facebook is the most popular social media platform for real estate agents According to the National Association of Realtors, 89% of real estate agents use Facebook for their business. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third most popular social app in the industry — 53% of Realtors use it. 3. 63% of Realtors use social media to promote listings... --- ### Guide d’utilisation des hashtags LinkedIn > Devenez un #expert en hashtags LinkedIn et découvrez les hashtags les plus performants sur la plateforme professionnelle. - Published: 2023-05-25 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/hashtags-linkedin/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2221848 Vous souhaitez élaborer une stratégie de hashtags LinkedIn afin de développer votre présence sur la fameuse plateforme professionnelle ? Saviez-vous qu’un hashtag n’est rien d’autre qu’un « croisillon » ? Voilà le genre de terme technique qui fait des merveilles sur LinkedIn, la plus grande plateforme de médias sociaux pour les professionnels. Les professionnels tatillons. Plus de 830 millions d’utilisateurs se servent de LinkedIn pour postuler à des offres d’emploi, rejoindre des groupes et partager des informations professionnelles. Le fait de pouvoir se connecter avec d’autres utilisateurs est la clé de voûte de la plateforme, que ce soit pour construire son réseau ou promouvoir son entreprise. Or pour gagner en visibilité et accroître son réseau, rien de tel que d’ajouter des hashtags pertinents à ses posts LinkedIn. Mais quels hashtags faut-il utiliser ? Combien faut-il en placer dans une publication ? Et comment les utiliser pour trouver d’autres utilisateurs ? Pour bien comprendre le fonctionnement des hashtags LinkedIn, commencez par regarder cette vidéo : https://youtu. be/6Dnm34FSk6Q Qu’est-ce qu’un hashtag LinkedIn ? Les hashtags LinkedIn sont des combinaisons de lettres ou de chiffres, sans espaces, qui suivent le symbole #. Par exemple, #ceciestunhashtag et #CeciEstUnHashtag. D’un point de vue purement fonctionnel, il s’agit de deux variantes du même hashtag. Je vous expliquerai plus loin pourquoi vous devriez mettre une majuscule à chaque mot. Comment fonctionnent les hashtags LinkedIn ? Les hashtags vous permettent d’étiqueter votre contenu afin d’obtenir plus de vues, de clics et de connexions. Lorsque vous cliquez sur un... --- ### Komplettleitfaden: So verwendet Ihr LinkedIn-Hashtags > Von #keineAhnung zu #kennich mit diesem Komplettleitfaden zur Verwendung von LinkedIn-Hashtags inklusive Top-Tags für 2024 - Published: 2023-05-25 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/de/linkedin-hashtags-komplettleitfaden/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2221848 - Network: LinkedIn Ihr wollt wissen, wie Ihr eine LinkedIn-Hashtag-Strategie entwickeln könnt, die Euch hilft, Eure Präsenz auf der Plattform auszubauen? In diesem Video erhaltet Ihr einen Überblick zum Thema LinkedIn-Hashtags, wie man sie verwendet und wie man sie sinnvoll einsetzt: https://youtu. be/6Dnm34FSk6Q Wusstet Ihr, dass der technische Begriff für einen Hashtag Oktothorpe ist? Das ist genau die Art von Nerd-Content, der auf LinkedIn, der weltweit größten Social-Media-Plattform für Berufstätige, gut ankommt. (Professionelle Nerds. ) Über 850 Millionen Nutzer weltweit suchen und bewerben sich auf Jobs, treten Gruppen bei und tauschen geschäftliche Neuigkeiten auf LinkedIn aus. Die DACH-Länder verzeichnen laut Statista Stand Ende April 2023 über 20 Millionen LinkedIn-Mitglieder. Kontakte zu knüpfen ist der Hauptzweck von LinkedIn, egal, ob Ihr Euer persönliches Netzwerk erweitern oder Euer Unternehmen vermarkten wollt. Wenn Ihr relevante Hashtags zu Euren LinkedIn-Beiträgen hinzufügt, werdet Ihr leichter gefunden und könnt diese Verbindungen aufbauen. Aber welche Hashtags verwendet man? Wie viele pro Post? Und wie könnt Ihr Hashtags nicht nur in Eurem Content einsetzen, sondern auch, um andere Berufskollegen zu finden? Was sind LinkedIn-Hashtags? LinkedIn-Hashtags sind eine beliebige Kombination von Buchstaben oder Zahlen ohne Leerzeichen, die auf das Symbol # folgen. Zum Beispiel: #diesisteinhashtag und #DiesIstEinHashtag. (Funktionell handelt es sich bei beiden Formaten um denselben Hashtag, aber warum Ihr jedes Wort groß schreiben solltet, erkläre ich später). Wie funktionieren LinkedIn-Hashtags? Sie fungieren als Kennzeichnung für Euren Content und sorgen für mehr Views, Klicks und Verbindungen. Wenn Ihr auf einen Hashtag klickt, werden alle Beiträge auf LinkedIn angezeigt, die diesen Hashtag enthalten.... --- ### Cómo agregar música a tus publicaciones de Instagram en 4 simples pasos > ¿Quieres asegurarte de que tu contenido realmente destaque? Aprende a agregar música a tus publicaciones de Instagram y prepárate para recibir muchos likes. - Published: 2023-05-24 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/agregar-musica-a-publicaciones-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_3121497 - Network: Instagram Es posible que ya sepas cómo agregar música a tus reels e historias, pero ¿sabías que ahora puedes agregar música a tus publicaciones de Instagram? Instagram anunció recientemente la función, que brinda a las marcas y creadores una forma más de atraer a sus seguidores. Ya sea que quieras compartir tus canciones favoritas, aumentar tus memes o crear un ambiente específico para tu foto, agregar música hará que tus publicaciones de Instagram sean mucho mejores. En este artículo, te guiaremos a través de los pasos para agregar música a tus publicaciones de Instagram y compartiremos algunas ideas sobre cuándo debes usar la función. Cómo agregar música a tus publicaciones de Instagram en 4 pasos Agregar música a las publicaciones de tu feed solo requiere unos pocos pasos y se realiza durante el proceso normal de creación de publicaciones. Nota: Hasta ahora, solo puedes agregar música a publicaciones de una sola foto, no a publicaciones en carrusel. Paso 1: Sube una foto El primer paso es crear una publicación para el feed como de costumbre. Selecciona tu foto, aplica las ediciones deseadas y luego toca Siguiente. Paso 2: En la pantalla de pie de foto, toca "Agregar música" Una vez que hayas llegado a la pantalla de Nueva publicación, puedes agregar música debajo de la etiqueta de ubicación. Toca Agregar música o una de las pistas sugeridas para comenzar. Paso 3: Elige una canción Ahora viene la parte divertida: ¡elegir una melodía! Instagram mostrará algunas pistas de tendencias sugeridas en Para... --- ### 9 conseils pour améliorer le ciblage des Facebook Ads et générer plus de conversions > Le ciblage des Facebook Ads permet de réduire le coût par conversion (LA mesure phare de la valeur d’une publicité) et de booster les conversions. - Published: 2023-05-23 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/ciblage-des-facebook-ads/ - Categories: Stratégie - Tags: Français - : pll_wpml_2224109 - Network: Facebook Les publicités social media ont un énorme avantage par rapport aux autres formes de promotion : elles vous permettent de cibler votre public de manière ultra précise. Dès lors, le fait d’optimiser le ciblage des Facebook Ads devrait vous aider à atteindre les personnes réellement intéressées par votre marque. En utilisant les options de ciblage avancées de la plateforme, vous pouvez aller encore plus loin et atteindre les personnes intéressées par des produits spécifiques (et dont les habitudes d’achat ont déjà été démontrées). Cette approche vous permettra de générer de meilleurs taux de conversion sans faire exploser votre budget. Or quel annonceur n’aimerait pas générer un retour sur investissement plus élevé ? Comment fonctionne le ciblage des Facebook Ads ? Le ciblage des Facebook Ads vous aide à définir le public qui verra vos publicités. S’il vous permet d’améliorer l’efficacité de vos campagnes, il a également un impact sur le coût de vos publicités (pour le dire clairement, plus vous ciblerez de monde, plus cela vous coûtera cher). Sur Facebook, le ciblage des publicités repose sur trois types d’audience : Les audiences principales, que vous ciblez en fonction de leurs caractéristiques démographiques, de leurs comportements et de leur localisation. Les audiences personnalisées, qui vous permettent de reprendre contact avec des personnes ayant déjà interagi avec votre entreprise. Les audiences similaires, qui vous permettent de cibler des personnes ayant des caractéristiques similaires à vos meilleurs clients, mais qui ne connaissent peut-être pas encore votre marque. 9 conseils pour un ciblage Facebook... --- ### 9 Facebook-Ad-Targeting-Tipps für mehr Conversions > Mit diesen 9 Facebook-Ad-Targeting-Taktiken mehr Conversions erreichen und den CPC senken — der ultimative KPI für die Performance einer Anzeige. - Published: 2023-05-23 - Modified: 2023-05-23 - URL: https://blog.hootsuite.com/de/facebook-ad-targeting-tipps/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_2224109 - Network: Facebook Einer der Hauptvorteile von Social-Media-Ads gegenüber anderen Werbeformen ist die Möglichkeit, Eure Zielgruppe gezielt anzusprechen. Mit dem intelligenten Facebook-Ad-Targeting könnt Ihr Personen erreichen, die sich am ehesten für Eure Marke interessieren. Mit erweiterten Targeting-Optionen könnt Ihr noch einen Schritt weiter gehen und Leute erreichen, die sich wahrscheinlich für bestimmte Produkte interessieren und bereits gezeigt haben, dass sie zum Kauf bereit sind. All dies hilft Euch, mit Eurem vorhandenen Werbebudget höhere Conversion-Raten zu erzielen. Und es gibt wohl kaum einen Werbetreibenden auf Facebook, der sich nicht über einen höheren ROI freuen würde! Wie funktioniert Facebook-Ad-Targeting? Facebook-Ad-Targeting hilft Euch bei der Definition der Zielgruppe, die Eure Anzeigen sehen soll. Dies kann Eure Kampagnen effektiver machen, wirkt sich aber auch auf die Kosten Eurer Ads aus (einfach ausgedrückt: Es ist teurer, eine größere Zielgruppe zu erreichen als eine kleinere). Auf Facebook basiert das Anzeigen-Targeting auf drei verschiedenen Arten von Zielgruppen: Core Audiences (Kernzielgruppen), die Ihr auf der Grundlage von Demografie, Verhalten und Standort ansprecht. Custom Audiences (benutzerdefinierte Zielgruppen), die es Euch ermöglichen, Personen anzusprechen, die bereits mit Eurem Unternehmen interagiert haben. Lookalike Audiences (ähnliche Zielgruppen), mit denen Ihr Personen ansprechen könnt, die die Interessen Eurer besten Kunden teilen, aber Eurer Unternehmen noch nicht kennen. 9 Tipps für ein effektives Facebook-Ad-Targeting in 2023 1. Mit Audience Insights die Fans Eurer Konkurrenz anpeilen Der Tab Insights in der Meta Business Suite bietet eine Menge wertvoller Informationen, die Euch helfen, Eure Facebook-Follower zu verstehen. Anhand dieser Daten könnt Ihr ermitteln, wie Ihr potenzielle neue Follower und... --- ### 9 consejos de segmentación de anuncios en Facebook para conseguir más conversiones > Sigue estas tácticas de segmentación de anuncios en Facebook para generar conversiones y bajar el costo por conversión de tus anuncios. - Published: 2023-05-22 - Modified: 2023-05-23 - URL: https://blog.hootsuite.com/es/segmentacion-de-anuncios-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224109 - Network: Facebook Una de las mayores ventajas que tienen los anuncios en redes sociales sobre otras formas de publicidad, es que puedes dirigirte a tu público objetivo con alta precisión. Segmentar tu público hábilmente te puede ayudar a llegar a la gente que más probablemente se interesará en tu marca. La segmentación de anuncios en Facebook define qué público verá tus anuncios. Con las opciones avanzadas de segmentación puedes ir un paso más allá y llegar a gente a la que le interesan productos específicos y que ya se han mostrado dispuestos a comprar. Todo esto contribuye a conseguir tasas de conversión más altas con el presupuesto que tengas. Y hasta la fecha, nunca hemos conocido a un anunciante en Facebook que no se ponga feliz por conseguir una ROI (rentabilidad de inversión, por sus siglas en inglés) más alta. ¿Cómo funciona la segmentación de anuncios en Facebook? La segmentación de anuncios en Facebook define qué público verá tus anuncios. Puede mejorar la efectividad de tus campañas -pero también puede afectar el costo de tus anuncios (sencillamente, llegar a un público amplio cuesta más que llegar a uno reducido). En Facebook, la segmentación se basa en tres tipos de público objetivo: Público central, al cual te diriges con base en datos demográficos, de comportamiento o ubicación Público personalizado, lo cual te permitirá reconectar con gente que ya ha interactuado con tu empresa Público similar, que te ayudará a dirigirte a personas similares a tus mejores clientes, pero que posiblemente no te conocen... --- ### Les 10 meilleurs logiciels de montage vidéo gratuits > Voici les meilleurs logiciels de montage vidéo gratuits pour faire sensation sur TikTok ou YouTube ou pour créer un vrai chef-d'œuvre . - Published: 2023-05-18 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/logiciels-de-montage-video-gratuits/ - Categories: Stratégie - Tags: Calculatrice, Vidéo sociale - Tags: Français - : pll_wpml_3117043 Dans un monde idéal, nous engagerions tous Sofia Coppola pour tourner nos campagnes vidéo, mais la réalité est tout autre. La plupart des marketeurs doivent trouver le moyen de créer du contenu de génie, mais avec un budget Gifi. Mais bonne nouvelle : Internet regorge de logiciels de montage vidéo gratuits conçus pour vous aider à donner vie aux vidéos de vos rêves. Si vous créez des vidéos destinées à YouTube, TikTok, Instagram ou Twitter, ou encore des reels Facebook, les fonctionnalités intégrées aux applications de réseaux sociaux sont parfois insuffisantes pour obtenir le résultat souhaité. C’est pourquoi nous avons compilé cette liste extraordinaire des meilleures applications tierces de montage vidéo à ajouter à votre arsenal de créateur de contenu. Ces logiciels de montage vidéo vous aideront à transformer votre contenu initial ou une vidéo libre de droits en un mini chef-d'œuvre. Amis réalisateurs en herbe, poursuivez votre lecture pour découvrir notre liste des meilleurs logiciels et applications de montage vidéo gratuits... et tout savoir sur les vidéos sur les réseaux sociaux. Meilleurs logiciels de montage vidéo gratuits Tous les outils mentionnés ci-dessous dans notre liste des meilleurs logiciels de montage vidéo gratuits sont parfaits pour créer du contenu destiné aux réseaux sociaux. Cependant, il est évident que tout programme gratuit présente ses limites – un nombre réduit de fonctionnalités, des filigranes ou des publicités intégrées. Nous avons fait de notre mieux pour rassembler les options les plus utiles et les moins agaçantes. En toute honnêteté, avec ces 10 numéros... --- ### Die 10 besten kostenlosen Videobearbeitungsprogramme > Braucht ihr ein kostenloses Videobearbeitungsprogramm, mit dem Ihr tolle TikToks, YouTube-Videos oder lange filmische Meisterwerke machen könnt? - Published: 2023-05-18 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/de/besten-kostenlosen-videobearbeitungsprogramme/ - Categories: Strategie - Tags: Inhaltserstellung, Soziales Video - Tags: Deutsch - : pll_wpml_3117043 In der Welt unserer Träume würden wir alle Sofia Coppola engagieren, damit sie unsere Videokampagnen dreht — aber die Realität sieht so aus, dass die meisten Marketer selbst herausfinden müssen, wie sie mit dem Budget einer besseren Currywurstbude Content in Oscar-Qualität fabrizieren können. Die gute Nachricht: Das Internet ist voll von kostenloser Videobearbeitungs-Software, die Euch dabei hilft, Eure Videoträume wahr werden zu lassen. Ob Ihr nun YouTube-Videos, TikTok-Videos, Instagram-Videos, Facebook-Reels oder Twitter-Videos machen wollt — manchmal reichen die Features der betreffenden App einfach nicht aus, um Eure Vision zu realisieren. Darum haben wir diese Superliste mit den besten Videobearbeitungs-Apps von Drittanbietern zusammengestellt, die Ihr in Euer Toolkit als Content-Creator aufnehmen solltet. Mit diesen Videobearbeitungsprogrammen könnt Ihr Eure selbstgedrehten Inhalte oder Stock-Video-Material in kleine Meisterwerke verwandeln. Lest also weiter, liebe angehende Regisseure, um in unserer Liste der besten kostenlosen Videobearbeitungsprogramme und -Apps die richtige für Euch zu finden ... und dazu gleich die Antworten auf alle Eure brennenden Fragen zu Social-Media-Videos. Die besten kostenlosen Videobearbeitungsprogramme Alle Tools, die in unserer Liste kostenloser Videobearbeitungsprogramme angeführt sind, eignen sich zwar hervorragend für die Erstellung von Content auf Social-Media-Plattformen, aber natürlich hat jede kostenlose Software auch ihre Grenzen — sei es durch eingeschränkte Features, Wasserzeichen oder In-App-Werbeanzeigen. Wir haben dennoch unser Bestes gegeben, um für Euch eine Liste der hilfreichsten, am wenigsten nervenden Optionen zusammenzustellen. Und ganz ehrlich: Bei diesen zehn Software-Siegern versteht man kaum noch, warum jemand überhaupt für ein kostenpflichtiges Videobearbeitungsprogramm bezahlen sollte. iMovie Dies ist die Standard-Videobearbeitungs-Software für Mac-Benutzer, die auf... --- ### How to Make Short-Form Videos That Stand Out > Captivate your audience with expert short-form video tips for brands and social media managers. - Published: 2023-05-18 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/short-form-video/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3125829 Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. What is short-form video? Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube Shorts, and Snapchat Spotlight and stories. https://www. tiktok. com/@hootsuite/video/7211568202239724805? is_from_webapp=1&sender_device=pc&web_id=7178954037210383878 Why is short-form video so popular? Short-form video content isn't new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own. Today, TikTok is the most downloaded app in the world, and ranks number one for consumer spending according to a report by data. ai. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren't far behind. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently... --- ### Cómo conseguir más likes en Facebook: 8 consejos útiles > Los likes le dicen al algoritmo (y a tu audiencia) que tu contenido merece ser compartido. Sigue estos 8 consejos para conseguir más likes en Facebook. - Published: 2023-05-17 - Modified: 2023-05-22 - URL: https://blog.hootsuite.com/es/como-conseguir-likes-en-facebook/ - Categories: Estrategia - Tags: Participación en redes sociales - Tags: Español - : pll_wpml_339647 - Network: Facebook “Danos like en Facebook” se ha convertido en una frase tan común que, ahora, es difícil imaginar la dinámica en la plataforma de otra manera. Pero las cosas no siempre fueron así. En 2007, la plataforma social FriendFeed fue la primera en dar a los usuarios la posibilidad de hacer clic en un botón de ‘me gusta’ en una publicación de redes sociales. Luego, en 2009, Facebook agregó una función idéntica a su plataforma. Y, desde entonces, todos hemos tratado de descifrar cómo conseguir más likes en Facebook. La audiencia potencial que ofrece Facebook es gigantesca. Aún cuando el número total de usuarios de la plataforma se redujo por primera vez a inicios de 2022, conseguir likes en Facebook puede ayudarte a llevar tu contenido frente a unas 2 mil millones de cuentas. Fuente: Informe digital de tendencias globales 2022 Sigue leyendo para conocer consejos útiles que te ayudarán no solo a conseguir más likes, sino también a entender el papel que desempeñan los likes en tu estrategia de marketing en Facebook y por qué es importante que tus ‘me gusta’ sean auténticos. Haz clic en cualquiera de los consejos a continuación para ir directo a los temas de tu interés o sigue deslizando la pantalla para leer la guía completa. ¿Por qué son importantes los likes de Facebook? Los likes son una señal de ranking para el algoritmo de Facebook Los likes son importantes porque contribuyen a determinar qué publicaciones empuja el algoritmo de Facebook a la parte superior... --- ### 8 conseils pour obtenir plus de likes sur Facebook > 8 conseils pour vous aider à obtenir plus de likes sur Facebook et susciter l’intérêt de l’algorithme de la plateforme (et de votre public) - Published: 2023-05-16 - Modified: 2023-05-16 - URL: https://blog.hootsuite.com/fr/obtenir-plus-de-likes-sur-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_339647 - Network: Facebook Les likes sont omniprésents. L’expression « Likez-nous sur Facebook » s’est tellement répandue qu’elle fait désormais partie de notre quotidien. Mais il n’en a pas toujours été ainsi, et notre volonté d’obtenir plus de likes sur Facebook est relativement récente. En 2007, la plateforme de réseau social FriendFeed fut la première à donner aux utilisateurs la possibilité de liker une publication. Ce n’est que deux ans plus tard, en 2009, que Facebook a ajouté une fonctionnalité identique à sa plateforme. Depuis lors, la planète entière cherche par tous les moyens à obtenir plus de likes sur Facebook. Si le nombre total d’utilisateurs de Facebook a diminué pour la première fois au début de l’année 2022, l’audience potentielle de la plateforme reste énorme, et le fait d’obtenir des likes sur Facebook permet tout de même de promouvoir votre contenu auprès de quelque 2,11 milliards de comptes. Source : Digital 2022 Global Overview Report Poursuivez votre lecture pour en savoir plus sur la place des likes dans votre marketing Facebook et sur la priorité à donner aux « vrais » likes pour prospérer sur la plateforme. Nous vous proposerons ensuite quelques solutions pratiques pour vous aider à obtenir plus de likes sur Facebook. Cliquez sur l’un des conseils ci-dessous pour y accéder directement, ou continuez à faire défiler la page pour lire le guide dans son intégralité. En quoi les likes Facebook sont-ils importants ? Les likes sont un signal de classement pour l’algorithme de Facebook Les likes sont importants dans la... --- ### Mehr Likes auf Facebook erhalten: 8 einfache Tipps > Facebook Likes zeigen dem Algorithmus dass Euer Content teilenswert ist. 8 Tipps, um mehr Likes auf Facebook zu erhalten. - Published: 2023-05-16 - Modified: 2023-05-16 - URL: https://blog.hootsuite.com/de/mehr-likes-auf-facebook-erhalten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339647 - Network: Facebook „Auf Facebook liken” ist mittlerweile so geläufig, dass man sich die Plattform gar nicht mehr anders vorstellen kann. Wenn das Like auf Facebook ein Mensch wäre, wäre dieser bereits in der achten Klasse. Aber wir haben uns nicht immer gefragt, wie wir mehr Likes auf Facebook erhalten können. 2007 war die Social-Networking-Plattform FriendFeed die erste, die den Nutzern die Möglichkeit gab, neben einem Social-Media-Post auf „Gefällt mir” zu klicken. 2009 führte Facebook ein identisches Feature auf der eigenen Plattform ein. Seitdem versuchen wir alle herauszufinden, wie wir an Facebook Likes kommen. Die potenzielle Zielgruppe auf Facebook ist riesig. Auch wenn die Gesamtzahl der Nutzer Anfang 2022 zum ersten Mal schrumpfte, wird Euer Content durch Facebook Likes immer noch bei 2,11 Milliarden Accounts promotet. Quelle: Digital 2022 Global Overview Report Im Weiteren erfahrt Ihr, welche Rolle Likes in Eurem Facebook Marketing spielen und warum Eure Likes authentisch sein sollten. Anschließend stellen wir ein paar Best Practices vor, die Euch helfen, mehr Likes auf Facebook zu erhalten. Klickt auf einen der Tipps unten, um gleich ins Detail einzutauchen, oder scrollt weiter und lest den gesamten Leitfaden. Warum sind Facebook Likes wichtig? Likes sind ein Ranking-Signal für den Facebook Algorithmus Likes sind wichtig, weil sie mitbestimmen, welche Posts der Facebook Algorithmus an den Anfang der Feeds der Nutzer schiebt. Der Algorithmus ist eine Blackbox, die Beiträge mathematisch ordnet. Hier fließen diverse Faktoren ein, die am Ende den Feed eines Nutzers bestimmen. Likes und der Algorithmus haben eine lange gemeinsame Historie. So basierte der... --- ### How to link Instagram to your Facebook page in 4 easy steps > Linking your Instagram to your Facebook page has many benefits, including making it easier to manage your DMs. - Published: 2023-05-15 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/link-instagram-to-facebook-page/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2228309 - Network: Facebook, Instagram Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. These days, it's easy for admins to manage the two social networks in one place, handling everything from cross-posting to replying to messages. (Of course, with Hootsuite, social managers with connected accounts could do this a long time ago. ) Learn how to connect an Instagram account to your Facebook page and discover the benefits you’ll unlock by linking your accounts. And if you want to watch a quick tutorial from a border collie, you can watch this video on how to link Instagram to Facebook: https://www. youtube. com/watch? v=E7Jnu7F23Kw Why link your Instagram to a Facebook page These are the key benefits available when you link your Instagram account to a Facebook page. Build customer trust Don’t overlook the importance of providing a smooth online experience for customers. By connecting your accounts, your followers can have confidence they’re dealing with the same business, and you can offer seamless interactions. Schedule posts across platforms If you have a busy schedule or run multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook on Hootsuite (or another social media management dashboard), you’ll need to connect your accounts. Respond to messages quicker When you link your Instagram and Facebook accounts you can manage your messages in one place. This makes it a lot easier... --- ### 2024 Guide to Franchise Social Media Marketing > Franchises face unique social media challenges. Turn them into growth opportunities for both corporate HQ and branches with these 11 winning franchise social media strategies. - Published: 2023-05-15 - Modified: 2024-01-25 - URL: https://blog.hootsuite.com/franchise-social-media-marketing/ - Categories: Strategy - Tags: Franchise, Guide, Social media strategy - Tags: English - : pll_wpml_3125698 What has two arms and two legs but can go in 289 directions at once? Each of your franchisees on social media. Eek. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. Simple. In contrast, an individual or another company owns each franchise company location. These branches are technically separate entities, although they must report back to the parent organization, pay licensing fees, and follow the brand’s established practices. One of the most well-known franchise examples is McDonald’s, with over 38,000 locations worldwide. Each restaurant is individually owned and operated by franchisees, but customers see the same signage and menu items — and hopefully, have the same experience — at every location. Franchisor: A company that owns the trademarks and rights to a brand who sells licenses allowing franchisees to operate business locations using the trademarked brand. Franchisee: A person or company who pays a licensing fee and recurring royalties to open a business leveraging the parent company’s existing brand,... --- ### The Story Behind Hootsuite's 'Proud Mamas' Mother's Day Tribute > Hootsuite social media manager Trish Riswick's tribute to her mom for supporting her career (even when she doesn't always understand it). - Published: 2023-05-11 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/mothers-day-tribute/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_3125687 It’s not every day you find yourself in your parents' backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantly longer than I thought it was. “MOM? ” I yelled. My mom poked her head out the back door. “Can I help now? ” she replied with a goofy grin. “Yes. Please come help me. ” I said, only slightly defeated that I couldn’t do this alone. "Show me what to do," she said, eagerly standing over my tripod. We spent the next hour rearranging my inflatable pool, two flamingos, and camera until we found the perfect spot. We angled an umbrella over me, and my mom had a great idea to set up a teleprompter on her laptop. We flew through the video only to realize at the end that my mom forgot to check if the camera had been in focus. It was not. We spent the next half-hour redoing it. Now, most retirees in Florida would probably rather have been playing golf or pickleball than helping their daughter film a strange video for work. But not my mom. She knew how... --- ### Comment gérer plusieurs comptes de médias sociaux (sans s’arracher les cheveux) > Vous souhaitez gérer plusieurs comptes de médias sociaux sans y laisser votre santé ? Alors lisez la suite. - Published: 2023-05-11 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-de-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2226313 Vous vous êtes toujours demandé comment gérer plusieurs comptes de médias sociaux (pour vos clients ou votre entreprise) sans vous arracher les cheveux ? Alors cet article est fait pour vous. Dans cet article, nous allons vous présenter des méthodes qui ont fait leur preuve pour gérer et surveiller l’ensemble de vos comptes de médias sociaux tout en favorisant la collaboration entre les membres de votre équipe. Pourquoi les internautes utilisent-ils plusieurs comptes de médias sociaux ? Comme vous le verrez plus loin, la plupart des internautes possèdent plusieurs comptes de médias sociaux. Pourquoi ? Tout simplement parce que chaque réseau a une fonction particulière. Par exemple, le fait de pouvoir lire des articles sur l’actualité est un aspect important (troisième raison la plus invoquée par les internautes, voir tableau ci-dessous) de l’attrait des réseaux sociaux. Source : Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update Mais cela ne s’applique pas de la même manière à toutes les plateformes. En effet, si environ 31 % des adultes américains utilisent régulièrement Facebook pour consulter l’actualité, seulement 11 % utilisent Instagram dans ce but (4 % dans le cas de LinkedIn). Voilà pourquoi les marketeurs œuvrant sur les médias sociaux ont besoin de plusieurs comptes : chacun sert des objectifs différents. Ainsi, LinkedIn peut se révéler idéal pour recruter vos prochains talents, Instagram pour booster le commerce social, et Facebook pour faire connaître votre marque. Cela dépend aussi de votre public cible. Les types d’utilisateurs et leurs... --- ### Mehrere Social-Media-Accounts managen (ganz ohne Stress!) > Ihr wollt wissen, wie Ihr auf einfache Weise mehrere Social-Media-Accounts managen könnt? Weiterlesen! - Published: 2023-05-11 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/de/mehrere-social-media-accounts-managen/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2226313 Wenn Ihr Euch schon immer gefragt habt, wie Ihr die Verwaltung mehrerer Social-Media-Accounts für Kunden oder Eure eigene Firma in den Griff kriegt, ohne dass es in Stress ausartet, seid Ihr hier genau richtig. In diesem Beitrag zeigen wir Euch, wie Ihr all die (vielen) Social-Media-Konten, die Ihr täglich betreut, am einfachsten managen, überwachen und dabei zusammenarbeiten könnt. Die Vorteile mehrerer Social-Media-Accounts Wie Ihr weiter unten in diesem Beitrag erfahrt, betreiben die meisten Menschen mehr als ein Social-Media-Konto. Und warum? Für den Durchschnittsnutzer dient jedes Netzwerk einem anderen Zweck. Zum Beispiel ist die Nachrichtenlektüre der dritthäufigste Grund für die Nutzung sozialer Medien. Quelle: Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update Das gilt jedoch nicht für alle Plattformen gleichermaßen. Etwa 31 % der Erwachsenen in den USA nutzen Facebook regelmäßig, um Nachrichten abzurufen, aber nur 11 % nutzen Instagram zu diesem Zweck. Noch weniger Menschen (4 %) nutzen LinkedIn regelmäßig für Nachrichten. In Deutschland holen sich laut Statista immerhin 17 % ihr News-Update bei Facebook. Für Social-Media-Marketer bedeutet dies, dass sie mehrere Konten für verschiedene Zwecke benötigen. Zum Beispiel könnte LinkedIn die beste Wahl zur Personalbeschaffung sein, Instagram für Social Commerce und Facebook für den Aufbau von Markenbekanntheit. Dies hängt jedoch auch von Eurer Zielgruppe ab. Die demografischen Gegebenheiten unterscheiden sich von Plattform zu Plattform erheblich, so dass Ihr mit mehreren Social-Media-Accounts ein breiteres Segment der Bevölkerung erreichen könnt. Hier ein kurzer Überblick zu den demografischen Unterschieden bei US-amerikanischen Social-Media-Nutzern: Quelle:Pew Research Center Wie viele... --- ### 103 YouTube Video Ideas for When You’re Out of Inspiration > Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don't worry. You're not alone! - Published: 2023-05-11 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/youtube-video-ideas/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3125471 - Network: YouTube Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don't worry. You're not alone! Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Especially ones that your audience will love and engage with. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. 103 YouTube Video Ideas Get creative, get inspired, and put your channel to work with these video ideas for YouTube. Great for seasoned pros and first-timers. 1. A behind-the-scenes look at your creative process If you're an artist, musician, or photographer, why not shoot a video that showcases your creative process? Show your viewers how you create art, compose music or take photos. https://www. youtube. com/watch? v=7EWLeynJ5_w 2. A tour of your workspace It can be an interesting look into where people spend their working day and what tools they use to get their job done. So, take a camera around your workspace and show off your studio, office, or workroom to viewers. 3. An in-depth review of a product Did the latest iPhone just drop? Or maybe there's a swimsuit line you've been dying to try out. Take the time to film an in-depth review of the product. https://www. youtube. com/watch? v=fb6fS0eujaI 4. An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what's inside the package before... --- ### The Average Social Media Media Manager Salary > Are you considering a career in social media? Knowing the average social media manager salary can help you determine if the job is right for you. - Published: 2023-05-11 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/social-media-media-manager-salary/ - Categories: Strategy - Tags: Social media stats, Social media strategy - Tags: English - : pll_wpml_3125526 Are you considering a career in social media? Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. In this article, we’ll explore average salaries for social media managers worldwide to give you an idea of what you should charge for your work. Average social media manager salary How much do social media managers make? Since the industry is still relatively new, salaries for social media professionals have yet to be standardized. In some companies, social media marketers are treated like interns. In others, they are essential members of the C-Suite. Below, you'll find a quick breakdown of social media management salaries in Canada, the USA, Europe, and the United Kingdom. If you already have a job in social media marketing, you can use this social media salary calculator to see how your compensation compares to the industry average. Average social media manager salary in Canada Data from Glassdoor finds the average salary for a social media manager is $53,759 per year in Canada. Source: Glassdoor Payscale shows the average social media manager's salary is around $48,946 annually in Canada. Source: Payscale On the high end, some roles boast up to $85,500 per year on Glassdoor and $64,000 on Payscale. Some of these roles include cash bonuses of $9,000-$11,00. On the low end, social media manager salaries sit around... --- ### Working With a Micro Influencer: Small Following, Big Impact > Want to gain access to niche audiences with impressively high engagement rates? You want to work with a micro influencer. - Published: 2023-05-10 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/micro-influencer/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_3125659 Good things come in small packages, and bigger isn't always better. Okay, they're cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions. Like, what is a micro influencer? What can they bring to the table? And where can you find these elusive social media fairies? We'll answer all of that and more in this blog post. What are micro influencers? A micro influencer is the same as an influencer but on a smaller scale. Like other influencers, micro influencers promote products, services, or brands to their audience for a fee or trade in-kind. On average, micro influencers have between 10k to 50k followers. (If you’re wondering about the other types of influencers, including nano-influencers and mega-influencers, check out our complete guide to influencer marketing). Micro influencers exist on all platforms that regular influencers do. Caroll Salazar, aka MakeupHuney, has 32k followers, making her an Instagram micro influencer. View this post on Instagram A post shared by Caroll Salazar (@makeuphuney) Dear hoME on Pinterest has 14k followers, for example, and Maxime Senior, exploraddict on TikTok, is a travel and mezcal blogger with 31k followers. Even YouTube has its fair share of micro influencers. PlantingAshley, for example, is a famous plant lover and vlogger with 34k followers. Why should... --- ### Content distribution done right: Tips and tricks for 2024 > If you want your content to get the widest possible reach, you need to have a content distribution strategy. We'll show you how. - Published: 2023-05-09 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/content-distribution/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3125648 Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. Makes it hard to eat there, right? In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. Because let's face it: You can create the absolute best content around, but if you don't have a plan to get it to your customers, it'll just rot in your kitchen. In this blog, we'll teach you how to implement a successful content distribution strategy. What is content distribution? Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. There are three main types of content distribution channels: owned, earned, and paid. Each has its own role in your content distribution strategy. The three types of content distribution channels Owned "Owned" channels are ones that your brand has ultimate control over. When you own a channel, you decide what you publish and how you share it with the world. Owned content channels can include your: Website and blog. This includes your standard web copy, like your home and about pages. It also includes any blogs and articles, white papers, or case studies you publish. Social media channels. Your social media content is technically your owned content... --- ### The Complete Guide to Marketing Real Estate on Social Media > These social media real estate tips will help you become an unstoppable lead-generating machine. - Published: 2023-05-09 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/real-estate-social-media/ - Categories: Strategy - Tags: Real estate, Social media strategy, Template - Tags: English - : pll_wpml_3125636 Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. Still, when it comes to marketing real estate on social media, there are certain strategies and tactics that can maximize the reach of your message. This guide will outline the best practices for using social media as a real estate agent, brokerage, or firm. Benefits of social media for real estate Real estate is a highly competitive industry that requires agents to be constantly on their toes. With 90% of agents promoting their real estate listings online, cultivating an online brand that stands out is essential. Leveraging social media real estate opens up countless opportunities for your brand, including: Awareness Want more eyes on your listings? More faces at your open house? Social media for realtors is one of the best ways to turn views into sales. Not only can you unlock access to thousands of new potential clients, but you’ll also remind past clients why they worked with you, and why they should again. Reach While an online listing may get a few dozen views, a strategically managed social media account can reach thousands of potential customers. It’s true, vanity metrics can be shallow, but don’t underestimate the power of social media engagement for your real estate brand. Lead generation Social media also provides an effective way to generate new real... --- ### 2024 Guide to Insurance Social Media Marketing [6 Tried Tactics] > Find out how to build an effective and compliant strategy, and set your insurance business apart from the competition on social media. - Published: 2023-05-08 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/insurance-social-media/ - Categories: Strategy - Tags: Financial services, Social media strategy - Tags: English - : pll_wpml_3125594 Insurance social media marketing presents unique challenges. Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. Consumers are often price-sensitive. They know they need insurance. But they may not understand why it’s so important or how policies differ. Social media marketing for insurance companies offers the ability to address those concerns. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media — or watch this video if you're more of a visual learner: https://www. youtube. com/watch? v=BGgQbSiCL-k How is social media used in insurance? Building awareness Social tools reach people where they already spend time online. So they offer a valuable opportunity to increase brand awareness. Developing a strong brand voice is key to becoming recognizable on social channels. In turn, you stay front of mind when people think about buying a new policy. Consider how Progressive Insurance uses Twitter. Rather than a brand account, they have an account for their well-known spokeswoman, Flo. The account posts almost no content about Progressive’s policies. But it does keep Progressive on the radar of 68,000 followers. Content ranges from tips to consider when buying a new home to simple positive thoughts. https://twitter. com/ItsFlo/status/1650513677236273153 https://twitter. com/ItsFlo/status/1651585237539856385 Improving trust and... --- ### Anuncios de carrusel: cómo y por qué funcionan (+ ejemplos) > Los anuncios de carrusel permiten compartir múltiples imágenes o videos en un solo anuncio deslizable. Aprende a sacarles el máximo provecho. - Published: 2023-05-08 - Modified: 2023-05-08 - URL: https://blog.hootsuite.com/es/carrusel-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_3120861 Todos hemos visto anuncios de carrusel en nuestros feeds de redes sociales, pero... ¿realmente funcionan? Conocidos por su formato deslizable, los anuncios de carrusel son ampliamente usados en los feeds e historias de Instagram y Facebook. Gracias a la posibilidad que ofrecen de mostrar múltiples imágenes o productos en un solo lugar, son naturalmente más interactivos que un anuncio de una sola imagen que puede ser pasado por alto más fácilmente. Bien utilizados, los anuncios de carrusel pueden fomentar aún más reacciones, aumentar las interacciones y mostrar la oferta de tu marca. Con esto en mente, te contamos cómo y cuándo usar los anuncios de carrusel en Facebook e Instagram para aprovechar al máximo este formato interactivo. ¿Qué son los anuncios de carrusel? Los anuncios de carrusel son un tipo de formato publicitario que te permite compartir varias imágenes o videos en una sola publicación deslizable. También conocidas como secuencias, estas publicaciones tienen un efecto “giratorio”, similar al de un carrusel. Puedes crear anuncios de carrusel en casi todas las plataformas sociales, de Facebook a Twitter y hasta LinkedIn, aunque en este artículo nos enfocaremos en las plataformas publicitarias de Meta, es decir, Facebook e Instagram. En el Administrador de anuncios, puedes crear anuncios de carrusel para cualquier colocación publicitaria, incluyendo: Feed de Facebook Messenger Facebook Marketplace Feed de Instagram Historias de Instagram Audience Network Los anuncios de carrusel pueden incluir hasta 10 imágenes o videos. Cada uno puede tener su propio encabezado, descripción, enlace y botón de llamada a... --- ### How to Generate Leads in Real Estate: 22 Foolproof Tips > Working in real estate means you're always on the go. We've got 22 great ways to help you generate leads and connect with new audiences. - Published: 2023-05-03 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/how-to-generate-leads-in-real-estate/ - Categories: Strategy - Tags: Real estate, Social media strategy - Tags: English - : pll_wpml_3125392 There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. But where should you start? Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients. How to generate leads in real estate Whether you’re a new real estate agent looking for clients or an experienced broker in need of some fresh ideas, here are 22 (online and offline! ) real estate lead generation ideas. 1. Optimize your Facebook page Consider your real estate Facebook page a hub for online business. Not only is Facebook a good channel to promote your latest listings and open houses, but when it’s optimized for search, your Facebook business page can be an efficient way to generate more leads. There are a few elements to optimize to set up your page for lead generation. First, make sure your page name and username are searchable and associated with what you do. For example, the terms “real estate agent” or “ realtor” should be somewhere in the title... --- ### La guía completa para usar hashtags en LinkedIn > Los hashtags en tendencia en otros sitios no siempre son adecuados para LinkedIn. Aprende cómo usar hashtags en LinkedIn eficazmente. - Published: 2023-05-03 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/hashtags-en-linkedin-guia/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2221848 ¿Sabías que en inglés el término técnico de un hashtag es octothorpe? Este es exactamente el tipo de contenido “nerd” adecuado para LinkedIn, la plataforma de redes sociales profesional más grande del mundo. LinkedIn cuenta con más de 830 millones de usuarios que utilizan la plataforma para postularse para trabajos, unirse a grupos y compartir noticias del mundo corporativo. Establecer conexiones es el objetivo central de LinkedIn. Y usar hashtags relevantes en LinkedIn te ayudará a encontrar e fomentar esas conexiones. ¿Pero qué hashtags debes usar? ¿Cuántos por publicación? Además de usarlos en tu contenido, ¿cómo más puedes usar los hashtags para encontrar a otros colegas y profesionales? Pasa de #despistado a #decidido con esta guía completa para usar hashtags en LinkedIn. Primero que nada, échale un ojo a este video para descubrir todo lo que debes saber sobre los hashtags en LinkedIn: https://youtu. be/6Dnm34FSk6Q ¿Qué son los hashtags en LinkedIn? Los hashtags en LinkedIn son cualquier combinación de letras o números sin espacios antecedidos por el signo de número (#). Por ejemplo, #estoesunhashtag y #EstoEsUnHashtag son hashtags. (En términos funcionales, son el mismo hashtag, pero más adelante explicaremos por qué es conveniente usar mayúsculas al inicio de cada palabra). ¿Y cómo funcionan los hashtags en LinkedIn? Actúan como etiquetas para tu contenido y atraen más vistas, clics y conexiones. Cuando haces clic en un hashtag, aparecen todas las publicaciones en LinkedIn que comparten esa etiqueta. Además, los usuarios también pueden buscar un hashtag particular en la barra de búsqueda... --- ### Warum Ihr nicht auf allen sozialen Medien gleichzeitig posten solltet > Wer auf allen sozialen Medien gleichzeitig postet, sieht schnell nach einem Spammer aus und verärgert Follower. So macht Ihr es besser. - Published: 2023-05-02 - Modified: 2023-11-27 - URL: https://blog.hootsuite.com/de/auf-allen-sozialen-medien-gleichzeitig-posten/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2228098 Versucht Ihr immer noch, auf allen sozialen Medien gleichzeitig zu posten? Wir schreiben das Jahr 2023, Leute! Es wird höchste Zeit, Eure Social-Media-Posting-Strategie zu überdenken und Eure Kampagnen für 2023 aufzustellen. Auf allen sozialen Medien gleichzeitig posten, ist schon ein wenig spammig. Noch schlimmer: Wenn Ihr das nicht richtig macht, kann es auch den Erfolg Eurer Kampagnen beeinträchtigen. Wenn Ihr wissen wollt, wie Ihr auf einen Sitz in den sozialen Medien posten könnt (und zwar richtig! ), müsst Ihr einige Dinge beachten. Und das erfahrt Ihr hier: Gründe, warum Ihr nicht auf all Euren sozialen Medien auf einmal posten solltet Wie Ihr mit Hootsuite auf allen sozialen Medien gleichzeitig posten könnt Wie Ihr auf die richtige Art und Weise auf all Euren sozialen Medien postet, ohne als Spammer dazustehen Lest weiter und holt Euch Tipps, mit denen Ihr Eure Social-Media-Planungsstrategie optimieren könnt. Ihr wollt wirklich auf allen sozialen Medien gleichzeitig posten? In diesem Video erfahrt Ihr, wie wir das hier bei Hootsuite machen: https://www. youtube. com/watch? v=-U9lG009s1k 6 Gründe, NICHT auf allen sozialen Medien gleichzeitig zu posten Ihr werdet nicht das Engagement erzeugen, das Ihr braucht Eure Zielgruppe hält sich nicht immer am selben Ort auf. Sie springt zwischen TikTok, Snapchat, Instagram und anderen Plattformen hin und her. Wenn Ihr dieselbe Nachricht auf vielen Plattformen gleichzeitig postet, besteht die Gefahr, dass sie auf einem Kanal gesehen und auf anderen verpasst wird. Das schadet Euren Engagement-Raten und kann dazu führen, dass Eure Kampagne scheitert. Überlegt stattdessen, wie Ihr sicherstellen könnt, dass... --- ### Pourquoi il ne faut pas publier sur plusieurs réseaux sociaux en même temps > Évitez de publier sur plusieurs réseaux sociaux en même temps : cela peut renvoyer une image négative et agacer vos followers. Suivez plutôt nos conseils. - Published: 2023-05-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/publier-sur-plusieurs-reseaux-sociaux-en-meme-temps/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2228098 Vous essayez encore de publier sur plusieurs réseaux sociaux en même temps ? On est en 2023 ! Il est temps de repenser votre stratégie de réseaux sociaux et de créer des campagnes au goût du jour. Publier sur plusieurs réseaux sociaux en même temps peut s’apparenter à du spam. Pire encore, une telle approche pourrait affecter la réussite de vos campagnes si vous ne vous y prenez pas de la bonne manière. Si vous souhaitez savoir comment publier sur plusieurs réseaux sociaux en une fois (et comme il faut), il y a plusieurs choses à ne pas oublier. Dans cet article, nous vous expliquerons : pourquoi vous ne devriez pas publier sur tous vos comptes de réseaux sociaux en même temps comment poster sur plusieurs plateformes sociales en une seule fois grâce à Hootsuite comment faire du crosspostage sans passer pour du spam Poursuivez votre lecture pour découvrir comment faire passer votre stratégie de réseaux sociaux au niveau supérieur ! Si vous tenez absolument à publier sur plusieurs réseaux sociaux en même temps, regardez cette vidéo et découvrez la méthode de publication croisée adoptée par Hootsuite : https://www. youtube. com/watch? v=-U9lG009s1k 6 raisons de NE PAS publier sur plusieurs réseaux sociaux en même temps Vous n’obtiendrez pas l’engagement recherché Votre audience ne peut pas être partout à la fois. Elle alterne entre TikTok, Snapchat, Instagram et bien d’autres réseaux. Si vous publiez le même message sur plusieurs plateformes en même temps, il y a de fortes chances que vos... --- ### 8 must-haves of a smart social media governance plan > Build a social media governance strategy to protect your brand, improve your social results, and make life easier for your overworked social team. - Published: 2023-05-01 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/social-media-governance/ - Categories: Strategy - Tags: Social media strategy, Teamwork - Tags: English - : pll_wpml_3125424 All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. What is social media governance? Social media governance is a collection of policies, systems, processes, and approval workflows. Together, they determine how your organization and its employees use social media, including: Who makes decisions about new and updated social media policies and guidelines How decisions about policy changes are made Who determines the strategic goals of your social media marketing How those goals are set, measured, and reported on How to ensure social media compliance How to manage and improve social media security What to do in case of a social media crisis A social media policy is a foundational building block of social media governance. But a policy alone is not enough. Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. This ensures you have a sound decision-making structure in place to protect your brand from social media risk. Why is social media governance so important? A social media governance plan offers multiple benefits to your business. Protect your brand reputation A clear set of social media policies and... --- ### Los 10 mejores programas de edición de video gratuitos > ¿Necesitas programas de edición de video gratuitos para triunfar en TikTok, YouTube o en la pantalla grande? Aquí tienes 10 para escoger. - Published: 2023-05-01 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/programas-de-edicion-de-video-gratuitos/ - Categories: Estrategia - Tags: Creación de contenido, Video social - Tags: Español - : pll_wpml_3117043 En un mundo ideal, a todos nos gustaría tener a Guillermo del Toro para dirigir nuestras producciones de videos para redes sociales. Solo que para la mayoría de nosotros, la realidad es que tenemos que hacer magia con presupuestos muy limitados. Afortunadamente, en internet hay muchas opciones de programas de edición de video gratuitos con los que podemos hacer videos de ensueño. Sea que estés haciendo videos para YouTube, TikTok, Instagram, Facebook o Twitter, muchas veces las herramientas nativas de cada app no son suficientes para hacer un trabajo de calidad. Por eso hemos hecho esta súper lista con las mejores apps de edición de video que podrás incorporar a tu caja de herramientas creativas. Se trata de software de edición de video que te ayudará a transformar tus contenidos originales o videos de archivo en mini obras maestras. Así que sigue leyendo, querida directora o director en ciernes, para saber cuáles son los mejores programas y apps de edición de video gratuitos disponibles. Además, aquí encontrarás respuestas para casi todas tus preguntas sobre videos para redes sociales. Mejores programas de edición de video gratuitos Si bien todas las herramientas en esta lista de editores de video gratuitos son excelentes para crear contenido para redes sociales, es verdad que en cualquier software gratis hay ciertas limitaciones –pueden ser marcas de agua, publicidad en la app o funciones limitadas... Hemos hecho una investigación profunda para compilar esta lista de las opciones más útiles y con menos molestias y, honestamente, con esta... --- ### 7 Tips to Create an Efficient Social Media Workflow [Templates] > Struggling with a complex social media workflow? Get the tips you need for simplifying and streamlining your process today. - Published: 2023-05-01 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/social-media-marketing-workflow/ - Categories: Strategy - Tags: Social media strategy, Teamwork, Template - Tags: English - : pll_wpml_3125407 Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts, managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient. Let's take a look at the top 7 tips to create an effective social media workflow. https://www. youtube. com/watch? v=BHtqSrNnXws What is a social media workflow? A social media workflow is a system for managing your social media post creation, publication, and promotion. This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. In some cases, you may have multiple social media workflows. These can include: Basic social media workflows Social media posting workflows Social media content workflows Social media approval workflows Each workflow streamlines your social media process flow and ensures that each post is completed consistently and efficiently. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. It also helps to keep your team stay organized and on task. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations. Other benefits of creating a social media workflow include: Improved efficiency and productivity: A well-designed... --- ### Experiment: Do Instagram Carousels Still Outperform Reels? > Are carousels still the top content format on Instagram, or have Reels displaced them for good? There's only one way to find out. - Published: 2023-05-01 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-carousels-vs-reels/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_3125341 - Network: Instagram In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. That is, until earlier this year. That's when Instagram head Adam Mosseri announced that the platform would reprioritize photos. Soon after, Instagram users started noticing that their Reels weren't performing like they used to. https://twitter. com/ashnimehta_/status/1625169065412026368? s=20 That's a lot of changes, so if you're struggling to keep up with the Instagram algorithm these days, you're not alone. As your friendly local social media scientists, we wanted to find out: is it true? Are photos really back? To test this, we decided to pit carousels against Reels to find out if carousels are still the top-performing format on Instagram or if Reels displaced them for good. Keep reading, or grab some popcorn and watch this video: https://www. youtube. com/watch? v=FpkGVbwjFV0 Hypothesis: Instagram carousels still earn more reach and engagement than Reels. We chose carousels as the photo format to test against Reels since they are traditionally considered the most engaging post type on Instagram. Carousels are more interactive than single photos, so people tend to spend more time engaging with them. In fact, as recently as October 2022, carousels had the highest average engagement rate of all types of Instagram posts (0. 62%). At the time, video posts (aka Reels) were right on their heels with an average engagement rate of 0. 61%.... --- ### LinkedIn Groups: How to Create, Join, or Manage Them > Your LinkedIn page or profile is a place to get down to business. But LinkedIn groups are a chance to (digitally) mix and mingle. - Published: 2023-04-28 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/linkedin-groups/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3125279 - Network: LinkedIn If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate. And if you happen to promote your brand and connect with new partners or potential customers along the way? Win-win. Here’s how to use LinkedIn groups to form deeper connections with the most relevant of LinkedIn’s 875 million members. What are LinkedIn groups? LinkedIn groups are a feature of LinkedIn that allow users with shared interests to connect. Think of it as an online clubhouse or modern message board where you can start or join discussions and build relationships. LinkedIn groups can be based around a specific industry (e. g. , social media marketing! ) or a topic of interest (e. g. , Ultimate Frisbee). Ask questions, share insights, and maybe make a few new pals. How to find LinkedIn groups There are two types of LinkedIn groups: listed and unlisted. To view and join an unlisted group, you need to be invited personally by a member. To find a listed group, use the search bar in the top left-hand corner to search for a topic of interest. Then,... --- ### Comment définir (et dépasser) vos objectifs marketing sur les médias sociaux [9 exemples] > Vous avez du mal à structurer vos efforts social media ? Apprenez à définir vos objectifs marketing sur les médias sociaux et à les dépasser. - Published: 2023-04-27 - Modified: 2023-05-03 - URL: https://blog.hootsuite.com/fr/objectifs-marketing-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_338471 Si écrire des contenus social media captivants est à la portée d’un grand nombre de rédacteurs, aligner ces contenus avec vos objectifs marketing sur les médias sociaux peut se révéler autrement plus complexe. Certes, votre dernière publication TikTok accumule les vues, mais en quoi cela contribue-t-il aux résultats de votre entreprise ? Aujourd’hui, la plupart des entreprises sont conscientes de la valeur du marketing des médias sociaux, même si elles n’arrivent pas forcément à quantifier cette valeur. Pour remédier à cela, elles doivent impérativement définir leurs objectifs sur les médias sociaux. Ce guide a été conçu pour vous faciliter la tâche, et vous aider à définir précisément vos objectifs marketing sur les médias sociaux. Il vous permettra de déterminer les besoins de votre entreprise et la manière dont les réseaux sociaux peuvent vous aider à les atteindre. Qu’est-ce qu’un objectif social media ? Un objectif social media désigne un but que vous souhaitez atteindre par le biais d’une stratégie marketing spécifique ou d’une stratégie plus globale sur les réseaux sociaux. Il doit donc être aligné avec les objectifs plus larges de l’entreprise. Parmi les exemples les plus répandus d’objectifs marketing sur les médias sociaux, citons la génération de prospects, l’augmentation du trafic vers un site web ou une boutique en ligne, ou l’obtention d’un plus grand nombre de followers. Les objectifs sur les médias sociaux peuvent s’appliquer à toutes sortes de choses, d’une simple publicité ou publication organique à une campagne à grande échelle. Attention cependant à ne pas confondre... --- ### Social-Media-Marketingziele setzen und erreichen [9 Beispiele] > Probleme mit der Strukturierung Eurer Social-Media-Arbeit? Unser Leitfaden zum Thema intelligente Social-Media-Marketingziele hilft Euch auf die Sprünge. - Published: 2023-04-27 - Modified: 2023-05-03 - URL: https://blog.hootsuite.com/de/social-media-marketingziele-setzen-und-erreichen/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_338471 Vielleicht seid Ihr gut darin, überzeugenden Social-Media-Content zu erstellen. Aber Euren Fachjargon in klare Social-Media-Marketingziele umzumünzen, kann eine Herausforderung sein. Sicher, Euer neuestes TikTok hat viele Views erzielt, doch wie zahlt das auf den Umsatz Eurer Firma ein? Inzwischen wissen die meisten Unternehmen, dass Social Media Marketing für ihre Marke wertvoll sein kann. Nur sind sie sich oft nicht ganz sicher, worin dieser Wert besteht. Hier kommen Social-Media-Ziele ins Spiel. Mit diesem Leitfaden könnt Ihr klare Ziele für das Social Media Marketing definieren. Wir helfen Euch dabei, herauszufinden, was Euer Unternehmen braucht und wie Social Media dabei unterstützen kann, diese Ziele zu erreichen. Was sind Social-Media-Ziele? Ein Social-Media-Ziel ist eine Aussage darüber, was Ihr mit einer bestimmten Social-Media-Marketing-Taktik oder Euer gesamten Social-Media-Strategie erreichen wollt. Gute Social-Media-Marketingziele sind auf die generellen Unternehmensziele abgestimmt. Zu den gängigen Beispielen für Marketingziele in den sozialen Medien gehören das Generieren von Leads, die Steigerung des Traffics auf einer Website oder einem Online-Shops oder die Erhöhung der Zahl der Follower. Social-Media-Ziele können sich auf alles beziehen, von einer einzelnen Anzeige oder einem organischen Post bis hin zu einer kompletten Kampagne. Social-Media-Marketingziele sind nicht dasselbe wie Eure Social-Media-Marketingstrategie. Betrachtet diese Ziele vielmehr als Komponenten einer umfassenderen Strategie. Warum sind Social-Media-Marketingziele wichtig? Klare Social-Media-Ziele geben vor, was Ihr erreichen wollt und können Euch helfen, Vorgesetzte oder andere Stakeholder vom Wert Eurer Arbeit zu überzeugen. Gut ausgearbeitete Social-Media-Marketingziele sind außerdem hilfreich, um: Eurer Budget zu verwalten, Euren Arbeitsablauf zu strukturieren und zu rationalisieren, die Rentabilität Eures Marketings nachzuweisen und... --- ### HIPAA and Social Media: 5 Tips to Stay Compliant > Find out what HIPAA says about social media, learn about common violations, and get tips for building a HIPAA-compliant social strategy. - Published: 2023-04-26 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/hipaa-and-social-media/ - Categories: Strategy - Tags: Healthcare, Social media strategy - Tags: English - : pll_wpml_3125214 HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization, you've come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media? HIPAA does not explicitly say anything about social media. That's because the standards were created before social media platforms existed. However, social media is subject to the Privacy Rule. The standards on disclosures of protected health information are particularly relevant. Source: CDC That means organizations covered by HIPAA cannot publish or share any protected health information on social media without the relevant individual’s specific, written authorization. Who is covered by HIPAA social media rules? Let’s dive a little deeper here. First, who is covered by HIPAA on social media? Covered entities are: Healthcare providers, like doctors, dentists, and pharmacies. Health plans, like HMOs and employer health plans. Healthcare clearinghouses, which process health information. HIPAA also covers business associates of these covered entities. These are partners that require access to health information to perform certain services. What information is covered by HIPAA social media rules? So, what is a HIPAA violation on social media? First, let’s look at some definitions from the Code of Federal Regulations. They clarify what types of information are protected: Health information: “Relates to... --- ### Cómo gestionar varias cuentas de redes sociales (y mantener la calma) > Si tienes que gestionar varias cuentas de redes sociales y quieres saber cómo simplificar el trabajo lo más posible, sigue estos consejos. - Published: 2023-04-26 - Modified: 2023-05-02 - URL: https://blog.hootsuite.com/es/como-gestionar-varias-cuentas-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_2226313 Si alguna vez te has preguntado cómo reducir el estrés al gestionar varias cuentas de redes sociales para tus clientes o tu propia empresa, has llegado al artículo correcto. Hoy hablaremos sobre las maneras más sencillas de gestionar, monitorear y colaborar en las (muchas) redes sociales que usas todos los días. Beneficios de tener múltiples cuentas de redes sociales Como veremos más adelante en este artículo, la mayoría de las personas tiene más de una cuenta de redes sociales. ¿Por qué? Para el usuario promedio, cada red social tiene un propósito diferente. Por ejemplo, leer noticias es el tercer motivo más común para usar redes sociales. Fuente: Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update Ahora bien, el uso varía según la plataforma. Aproximadamente 31% de los adultos en EE. UU. utilizan Facebook regularmente para leer noticias, pero solo el 11% usan Instagram por este motivo. En el caso de LinkedIn, el porcentaje es aún menor (4%). Esto quiere decir que, para hacer marketing en redes sociales, necesitas usar múltiples canales con diferentes propósitos. Por ejemplo, LinkedIn podría ser óptimo para reclutar, Instagram para comercio social y Facebook para difundir la imagen de tu marca. Sin embargo, también importa cuál sea tu público objetivo. Los parámetros demográficos varían considerablemente entre plataformas. Así que tener cuentas en diferentes redes sociales te permitirá llegar a un segmento más amplio de la población. Aquí puedes echar un vistazo a cómo varía la demografía en redes sociales para usuarios... --- ### How to use social media for market research > Don't sleep on social media market research. It can help boost sales, engage followers, and contribute to a winning social media strategy. - Published: 2023-04-26 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/social-media-market-research/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3125126 Ask any marketer what they wish their superpower was, and they will tell you: “To read minds. ” To know exactly what people want is a marketer’s dream. After all, understanding your audience’s preferences and needs is the key to business success. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. However, in 2024, this research process can be slow and incomplete. This is where social media market research comes in. By practicing social listening and social media monitoring, marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. Basically, with social media market research, you’re as close to being a mind-reader as you’re gonna get. Read on to learn how this superpower can help you boost your business, engage your followers, and implement a winning social media strategy. What is social media market research? Social media market research is collecting data and insights about your target audience via social media platforms. This information can help businesses understand their overall audience demographics and brand sentiment. Social media market research can offer real-time insights with extreme speed and accuracy—pull an analytics report, and it’ll give you the scoop about what’s happening this very minute. Social media market research is also far more affordable than traditional focus groups or surveys and... --- ### 23 Social-Media-Management-Tools für beste Ergebnisse > Mit den richtigen Social-Media-Management-Tools spart Ihr bei Eurer Social-Media-Arbeit viel Zeit, Mühe und Geld. - Published: 2023-04-25 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/de/social-media-management-tools/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2223836 Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat und so weiter... Da kann es sich schon mal anfühlen, als würde man einen Stall voller Katzen hüten (aber nicht annähernd so niedlich), um den Überblick über alle Social-Media-Konten Eurer Marke zu behalten. Mit den richtigen Social-Media-Management-Tools müsst Ihr das aber nicht alleine tun. Es gibt jede Menge Apps, Plattformen und Websites, mit denen Ihr mehrere Social-Media-Konten vernünftig managen könnt. Dazu gehören Scheduler, Reporting-Tools und Software, die sicherstellt, dass Ihr regelmäßig mit Euren Followern interagiert (und keinen Post, Kommentar oder Direktnachricht verpasst) — und vieles mehr. Mit diesen Tools könnt Ihr Eure „Kätzchen” im Handumdrehen organisieren. Legen wir gleich los. Was ist Social-Media-Management? Social-Media-Management umfasst die korrekte Verwaltung Eurer Präsenz auf allen sozialen Plattformen, die Eure Marke (egal, ob es sich um ein großes Unternehmen, ein kleines Unternehmen oder nur Euch selbst handelt) täglich nutzt. Das Management sozialer Medien beinhaltet die Planung und Terminierung von Posts, die Interaktion mit Followern, das Beantworten von Anfragen, das Verfolgen aktueller Trends und die Analyse Eurer Performance. Klingt viel? Das ist es auch! Der Einsatz von Technologie (sogenannten Social-Media-Management-Tools) zur Verwaltung sozialer Medien kann Euch dabei helfen: Content im voraus zu erstellen und zu planen Kommentare und DMs von mehreren Profilen in einem einzigen Posteingang zu beantworten Analytics für alle Accounts und Plattformen von einem einzigen Ort aus zu tracken umfassende Performance-Reports zu generieren und zu teilen Zielgruppen- und Branchenforschung (durch Social Listening und Markenüberwachung) zu automatisieren) Euer Kreativmaterial organisiert und für Euer gesamtes Team verfügbar zu halten... --- ### Brand Monitoring: Tools and Strategic Tips for 2024 > It's super easy to observe, analyze and optimize the conversation around your brand—aka "brand monitoring"—especially with these tools. - Published: 2023-04-25 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/brand-monitoring/ - Categories: Strategy - Tags: Social listening, Social media tools - Tags: English - : pll_wpml_2226455 - Network: Hootsuite Ok, it’s go time: all that late-night paranoia wondering who’s talking about you behind your back is about to pay off. That’s basically what brand monitoring is — keeping track of what the world has to say about you. Well, sometimes it’s behind your back. Sometimes it’s in front of your face, and you’re tagged in it. Sometimes your name is grossly misspelled, and you have to do some hardcore reverse-spelling to dig it up. But brand monitoring is essential for staying engaged and relevant online—and admit it, you want to know. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. And with these tips and tools, you’ll know exactly how to apply your findings to your social media marketing strategies and keep your brand reputation safe. What is brand monitoring? Brand monitoring is the process of looking following mentions and discussions of your brand. That goes for all forms of media: from Twitter to TV spots to sassy bumper stickers. In other words, brand monitoring is a holistic look at what is being said out there in the world about you, but also about your industry and your competition. Brand monitoring vs. social media monitoring Social media monitoring is part of brand monitoring—but it only focuses on social media coverage relevant to your brand. That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends on Facebook, Instagram, Twitter,... --- ### The 7 Best Social Media Platforms for Real Estate Marketing > Learn how and why these 7 social media platforms will help you build your real estate business. - Published: 2023-04-25 - Modified: 2024-10-22 - URL: https://blog.hootsuite.com/best-social-media-platforms-for-real-estate/ - Categories: Strategy - Tags: Real estate, Social media strategy - Tags: English - : pll_wpml_3125138 In real estate, your network dictates your net worth. And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? For starters, read this guide. In it, we'll show you how data can help you pick where to post. You'll learn why some social apps are a no-brainer while others should be used with caution. And you'll get lots of inspiration from some of the best real estate social media campaigns running today. What are the best social media platforms for real estate marketing? There are hundreds of social media platforms in operation. Only a handful have the user base and capabilities to be effective real estate marketing channels. These seven platforms are fit for a real estate-focused social media strategy. 1. Facebook Facebook still has more users than any other social media network. But it’s the number of ways Facebook marketing helps you find potential clients that make it a top real estate social media platform. Organically, you can build a profile page, publish posts, create an event, and engage with people through groups. There are also Facebook real estate ads that let you target user by several important factors. So if you’re selling an adorable and affordable 2/2, younger, targeting will help you make sure that first-time homebuyers in a specific income bracket see your ads. Here are a few tactics to help you get the... --- ### Social Media Accessibility: Inclusive Design Tips for Marketers > Inclusive design may seem like the domain of UX designers and web developers. But social media marketers should practice it, too. - Published: 2023-04-24 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-accessibility/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2222460 Social media accessibility has been gaining increased attention in the past few years. Thanks in part to some recent product releases by Twitter and TikTok, it's no longer a niche topic. It's now a practice that all social media marketers should educate themselves on. In this article, we'll explain why accessibility is important on social media, the barriers users with disabilities may face on social media, and some best practices for designing inclusive social media content for all users. What is inclusive design? Inclusive design in social media refers to designing social media platforms, features, and content to ensure that all users, regardless of their background or abilities, can participate fully and engage on social media. Inclusive design considers different users' diverse needs and experiences when creating content. This can include designing for users with disabilities, different languages or cultural backgrounds, or other unique needs. https://twitter. com/FashionMaven88/status/1597233275927695361 Following inclusive design principles makes your community a more welcoming and inclusive space. Why accessibility matters for social media Despite its many benefits, social media can be a source of frustration for users with disabilities or unique needs. Inaccessible social media content can prevent these users from engaging with the world of social. They may be shut out of conversations or unable to access critical information. At least one billion people — 15% of the world's population — experience some form of disability. That figure increases significantly when also considering temporary and situational disabilities. The World Health Organization estimates 33% of the global... --- ### Por qué no debes publicar en todas tus redes sociales a la vez > ¿Quieres publicar en todas tus redes sociales a la vez? Te arriesgas a que tu contenido parezca spam e irrite a tus seguidores. Mejor haz esto - Published: 2023-04-24 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/no-publicar-en-todas-redes-sociales-a-la-vez/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2228098 Publicar en todas las redes sociales a la vez se parece a enviar spam. Y lo peor es que puede afectar el éxito de tus campañas si no lo haces bien. ¿Aún acostumbras publicar en todas tus redes sociales al mismo tiempo? A ver... ya estamos en 2023. Es momento de repensar tu estrategia de redes sociales y traer tus campañas al presente. Si quieres publicar en todas tus redes sociales de un tirón -pero haciéndolo bien- necesitas saber unas cuantas cosas. Aquí te contaremos: Razones por las que no debes publicar en todas tus redes sociales a la vez Cómo programar una misma publicación para varias redes sociales usando Hootsuite Cómo publicar en todas tus redes sociales al mismo tiempo correctamente y sin que parezca spam. Sigue leyendo nuestros consejos para llevar tu estrategia de comunicación en redes sociales al siguiente nivel. Si quieres publicar en todas tus redes sociales a la vez sí o sí, mira este video donde te mostramos cómo lo hacemos en Hootsuite. https://www. youtube. com/watch? v=-U9lG009s1k 6 razones para NO publicar en todas tus redes sociales a la vez No generarás las interacciones que necesitas Tus seguidores no pueden estar en todos los canales al mismo tiempo. A veces están en TikTok, o en Snapchat, o en Instagram, o en otra red. Si publicas el mismo mensaje en diferentes plataformas al mismo tiempo, es muy probable que vean tu contenido en un canal y se lo pierdan en otros. Cuando esto sucede, afecta tu... --- ### How to Download Instagram Reel Audio: 5 Foolproof Tricks > Want to create an Instagram Reel from an audio clip you saw on the app? Learn how to download Instagram Reel audio to save and reuse later. - Published: 2023-04-24 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/download-instagram-reel-audio/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3125157 - Network: Instagram Next time you’re scrolling through Instagram Reels looking for inspiration for your own video content, what do you do if you run into an audio that you love and want to reuse? There are a few different ways to save or download Instagram Reels audio clips to reuse later. Throughout this article, we’re going to walk through five foolproof tricks to either download or save your favorite audio clips for later. If you'd like to follow along visually, watch this video, which includes our favourite 3 methods for downloading Instagram Reels audio, and includes one crucial can't-miss bonus hack: https://www. youtube. com/watch? v=oypZ_9rUr_w Can you download audio from Instagram Reels? The short answer? Yes. The long answer is that you have to use external tools to do so — Instagram itself doesn’t support the capability to download audio right from an Instagram Reel. However, the process in itself is still easy enough. You can either download audio off of Instagram and save it to your device, or save audio to your Instagram account to reuse later. How to download Instagram Reel audio If you want to download an audio clip from an Instagram Reel and save it to your device, there are four ways you can do this. 1. Use a third-party Reels audio download tool There are a number of third-party websites that can help you download Reels audio files from the video link for free. A few of these include: ReelSave. App Insta. SaveTube. Me Reel Saver Here... --- ### Comment obtenir plus de likes sur Instagram (Oui, ils comptent encore !) > Les likes ont toujours autant d’importance pour l’algorithme de la plateforme. Voici 24 conseils pour obtenir plus de likes sur Instagram. - Published: 2023-04-20 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/obtenir-plus-de-likes-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_342442 - Network: Instagram Les likes sur Instagram ne sont qu’un des nombreux indicateurs utilisés par Instagram pour mesurer votre succès. Le fait de voir le nombre de likes obtenus par un post, un carrousel ou un Reel est l’un des moyens les plus rapides de savoir si vos publications font mouche. Mais à quel point sont-ils importants ? Les likes masqués sont-ils pris en compte par la plateforme ? Devriez-vous acheter des likes sur Instagram ? La réponse à cette dernière question est un « non » sans appel. En effet, acheter des likes sur Instagram ne peut que vous desservir. Bonne nouvelle : nous avons rassemblé différentes stratégies pour vous aider à obtenir ces petits « coups de pouce » tant recherchés de manière légale - ce qu’il y a de bien avec les likes, c’est qu’on peut obtenir d’excellents résultats sans débourser un centime ! Si vous n’avez pas le temps de consulter notre liste, la vidéo ci-dessous en résume les principaux points : https://www. youtube. com/watch? v=KmVV0Sk5nkk Les likes Instagram ont-ils encore de l’importance, même s’ils sont masqués ? Oui, bien sûr ! Les likes sont plus importants que jamais. Au cas où vous auriez loupé la nouvelle : en mai 2021, les dirigeants d’Instagram ont annoncé qu’il serait désormais possible de masquer ses likes sur la plateforme. Sachez qu’il existe deux façons de procéder : Vous pouvez masquer le nombre de likes dans votre feed Instagram personnel (afin de ne pas voir le nombre de likes obtenus par les... --- ### Wie Ihr mehr Instagram Likes erhaltet (ja, sie sind immer noch wichtig) > Instagram Likes zählen nach wie vor als wichtiges Engagement-Signal für den Instagram Algorithmus. So sammelt Ihr mehr davon ein. - Published: 2023-04-20 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/8-tipps-fuer-mehr-follower-und-likes-auf-instagram/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342442 - Network: Instagram Likes sind nur eine der vielen Metriken von Instagram, an denen Ihr Erfolge messen könnt. Die Anzahl der Likes, die ein Beitrag, ein Karussell oder ein Reel erzielt hat, gibt schnell darüber Auskunft, wie gut es läuft. Aber wie wichtig sind sie wirklich? Zählen versteckte Likes noch? Sollte man Likes auf Instagram kaufen? Um die letzte Frage zu beantworten: Auf gar keinen Fall. Ein Kauf von Instagram Likes wird nicht funktionieren. Die gute Nachricht: Wir haben jede Menge Taktiken zusammengestellt, um diese Herzchen auf legale Weise zu bekommen — denn die besten Likes sind kostenlos. Wenig Zeit? Dieses Video fasst die wichtigsten Tipps aus unserer Liste unten zusammen: https://www. youtube. com/watch? v=KmVV0Sk5nkk Zählen auch versteckte Instagram Likes noch? Auf jeden Fall! Likes sind so wichtig wie eh und je. Falls es Euch entgangen ist: Instagram kündigte im Mai 2021 an, dass es den Nutzern die Möglichkeit geben würde, die Anzahl der Likes auf ihren Accounts zu verbergen. Seitdem gibt es zwei Möglichkeiten, Likes zu verbergen: Ihr könnt die Anzahl der Likes in Eurem persönlichen Instagram-Feed ausblenden (damit Ihr nicht seht, wie viele Likes andere erhalten). Ihr könnt die Anzahl der Likes für Eure eigenen Beiträge verstecken (damit kein anderer sieht, wie viele Likes Ihr erhaltet). Aber egal, ob wir Instagram Likes sehen können oder nicht, der Instagram Algorithmus funktioniert nach Angaben der Plattform wie eh und je — und Likes sind eine der Erfolgs-KPIs, anhand derer entschieden wird, ob ein Inhalt mehr Menschen angezeigt werden soll. Wie Ihr mehr Instagram... --- ### 15 Social Media Etiquette Blunders (And How To Avoid Them) > The rules of social media etiquette are sometimes unspoken — but no longer! We teach you how to make sure your posts don't cross the line. - Published: 2023-04-19 - Modified: 2024-12-13 - URL: https://blog.hootsuite.com/social-media-etiquette/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_70109 We've all cringed at a brand's tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you're not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be "human" and "authentic" online. In this article, we'll dive deep into the dos and don'ts of social media behavior for brands. From crafting the perfect tweet to handling a crisis, we'll cover everything you need to know to ace your brand's social media presence. What is social media etiquette, and why does it matter? Social media etiquette is a set of conventions that dictate acceptable behavior for brands on social media platforms. These informal (often unspoken) rules outline how companies should present themselves, respond to feedback, and engage with their audience. Brands that want to protect their reputations and build lasting customer relationships need to understand social media etiquette. Following these conventions can help you strengthen your online image and foster a sense of trust among followers. Here are a few concrete reasons why a business should care about the dos and don'ts of digital etiquette: Maintains your company’s reputation Social media is a public forum, so anything you post is visible to the world. A post that violates these norms can tarnish a brand's reputation and alienate followers. Protects your brand from legal hurdles... --- ### Mit diesem schnellen Instagram-Bildunterschriften-Generator stellt Ihr beim Output den Turbo an (Kostenloses Tool) > Spart Stunden: Automatisiert Eure Texte mit diesem superpraktischen Instagram-Bildunterschriften-Generator. Jetzt kostenlos testen! - Published: 2023-04-18 - Modified: 2023-06-08 - URL: https://blog.hootsuite.com/de/instagram-bildunterschriften-generator/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3121237 - Network: Instagram Kostenloser Instagram-Bildunterschriften-Generator Hinweis: Sie tragen die alleinige Verantwortung für die Nutzung der mit diesem Tool generierten Inhalte. Social-Media-Marketer tragen alle Hüte und erledigen alle Aufgaben. Am meisten Zeit kostet sicher das Texten. Wenn Ihr diese Kappe zig-Mal pro Woche aufgesetzt bekommt, kann das ganz schön anstrengend werden. Deshalb haben wir diesen benutzerfreundlichen Bildunterschriften-Creator entwickelt, der sich sowohl für Social-Media-Power-User wie für Anfänger eignet. Er schreibt überzeugende, markenkonforme Instagram-Beschriftungen in Sekundenschnelle. Nutzt ihn geschäftlich oder zum reinen Vergnügen (denn es macht wirklich Spaß). Danke, Roboter! Wie man diesen Instagram-Bildunterschriften-Generator nutzt Dieser KI-BU-Generator ist völlig kostenlos und einfach zu bedienen. Er erstellt Bildunterschriften und schlägt Hashtags für Instagram-Posts mit einem Klick vor. (Manchmal wird sogar ein Emoji eingefügt. ) Ihr braucht keine speziellen Apps herunterladen oder einen Account erstellen. Und das Tool funktioniert in allen Sprachen (auch wenn das Menü vorerst auf Englisch ist). Glaubt Ihr nicht? Probiert es aus! Hier erfahrt, wie Ihr damit Euren Workflow vereinfachen und gleichzeitig Eure Marke in den sozialen Medien ausbauen könnt. Schritt 1: Wählt einen Stil oder Ton, der zu Eurer Marke passt Wählt zunächst Euren bevorzugten Ton oder Stil in der Dropdown-Liste. Dieser Social-Media-Bildunterschriften-Generator bietet mehr als 60 individuelle Optionen für Ton und Stil — damit eignet er sich für viele verschiedene Arten von Unternehmen. Soll Eure Markenbotschaft seriös und auf den Punkt gebracht werden, wählt den Stil „trocken (dry)” oder „direkt (direct)”. Sind Eure Botschaften eher fröhlich, wählt „freundlich (friendly)” oder „verspielt (playful)”. Wir haben unseren Instagram-Bildunterschriften-Generator so programmiert, dass er Bildunterschriften aus... --- ### Générateur de légendes Instagram rapide et fiable (outil gratuit) > Gagnez un temps précieux en automatisant votre processus de rédaction grâce à ce générateur de légendes Instagram rapide et gratuit. - Published: 2023-04-18 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/generateur-de-legendes-instagram-gratuit/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_3121237 - Network: Instagram Générateur de légendes Instagram gratuit Note : Vous êtes seul responsable de l'usage du contenu généré par cet outil. Les marketeurs spécialisés dans les médias sociaux portent différentes casquettes et doivent jongler parmi une multitude de tâches. Parmi celles-ci, le copywriting est sans doute la plus chronophage. Lorsque vous rédigez des textes à longueur de journée, la situation peut vite devenir ingérable. C’est pourquoi nous avons conçu ce créateur de légendes facile à utiliser, destiné aux utilisateurs de médias sociaux confirmés comme aux débutants. Il vous permet de rédiger des légendes Instagram convaincantes et adaptées à votre marque en quelques secondes. Vous pouvez l’utiliser dans le cadre de votre travail ou pour le plaisir (vous verrez, c’est vraiment amusant). Merci qui ? Merci, l’IA ! Comment utiliser ce générateur de légendes Instagram Ce rédacteur de légendes alimenté par l’IA est entièrement gratuit et facile à utiliser. Il vous permet d’obtenir des légendes pertinentes et des suggestions de hashtags pour vos publications Instagram en un seul clic. (Parfois, il inclut même un émoji). Pour l’utiliser, vous n’avez pas à télécharger d’application ou à créer un compte, et pour couronner le tout, il fonctionne dans toutes les langues (même si le menu est en anglais, pour l’instant). Vous ne me croyez pas ? Alors essayez-le ! Vous trouverez ci-dessous des conseils d’utilisation pour simplifier votre flux de travail et développer votre marque sur les médias sociaux. Étape 1 : Choisissez un style ou un ton approprié Commencez par choisir le ton ou... --- ### Enterprise Social Media: 6 Essential Tools > In enterprise social media, the stakes can be high. These tools help you align your social media strategy with your company's business goals. - Published: 2023-04-17 - Modified: 2025-01-17 - URL: https://blog.hootsuite.com/enterprise-social-media/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2770129 In enterprise social media, the stakes can be high. (As can the number of stakeholders. ) Social media is now a critical marketing and communication tool for companies of all sizes. But managing enterprise social media isn't the same as running social for a small business. Like anywhere else, an enterprise's social strategy must drive results that contribute to the organization's overall goals. But in a larger company, you must also align with more people and policies than you would at a smaller company. You often have to juggle efficiency and compliance demands with driving real business results. Let's review how an enterprise social platform can help streamline teamwork and ensure you hit your business goals. 7 elements to prioritize in enterprise social media management software Managing social media for a big company isn't a one-person job. It involves input and approvals from various teams across your organization. Want to execute your social strategy and manage everything efficiently? You need the right tools to standardize processes, protect your brand and save employees' time. Here are seven elements of the best enterprise social media solutions for large organizations. 1. Business priorities In large companies, day-to-day social media management can feel far from conversations in the boardroom. To use social media effectively, you need a solid social media strategy. And to create a solid social strategy, you need to understand what matters most to the success of the business right now. What are the current business priorities at your company? What problems... --- ### KI-gestützte Content-Erstellung: 6 Tools für Social-Media-Manager > KI-gestützte Content-Erstellung-Tools können gute Autoren nicht ersetzen, aber sie verschaffen Marketern Zeit für strategischere Content-Aspekte. - Published: 2023-04-13 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/de/ki-gestuetzte-content-erstellung-tools/ - Categories: Strategie - Tags: AI, Inhaltserstellung - Tags: Deutsch - : pll_wpml_2774833 KI-gestützte Content-Erstellung. Ihr habt sicher schon davon gehört, aber solltet Ihr das auch nutzen? So sieht's aus: Egal, ob Ihr alleine arbeitet oder ein komplettes Marketingteam habt: es ist immer eine Herausforderung, mit dem Content-Bedarf Eurer Marke Schritt zu halten. Von Social-Media-Content über E-Mails bis hin zu Blogbeiträgen und Sales-Seiten — digitales Marketing erfordert einfach... So. Viele. Worte. Wir haben verstanden. Wir sind selber Texter. Wir werden Euch nicht sagen, dass Ihr uns aus dem Verkehr ziehen und die gesamte Content-Arbeit an Maschinen abgeben sollt. Aber es ist auch richtig, dass die KI-gestützte Content-Erstellung eine Möglichkeit ist, den Schreibprozess zu verbessern und effizienter zu gestalten. Es geht nicht darum, menschliche Autoren vollständig zu ersetzen. Wenn künstliche Intelligenz alltägliche Schreibaufgaben übernimmt, können Autoren (und Marketingexperten, die keine Texter sind) ihre Fähigkeiten für wertvollere Aspekte der Content-Erstellung einsetzen, wie z. B. einen guten Content-Mix oder Conversion-Strategien. Lest weiter und erfahrt, ob KI-gestützte Content-Erstellung für Eure Zwecke geeignet ist. Wie funktioniert KI-gestützte Content-Erstellung? Eine wichtige Information gleich vorweg: KI automatisiert viele Eurer Aufgaben, wenn es um die Erstellung von Inhalten geht, und macht es einfacher, qualitativ hochwertigen Content schneller „auf die Straße” zu bringen, insbesondere wenn Ihr kein Profi-Texter seid. Aber einen Teil der Arbeit müsst Ihr weiterhin selber leisten. So funktioniert der Prozess in aller Kürze. 1. Trainiert Eure KI Kein KI-gestütztes Tool zur Content-Erstellung wird Euer Unternehmen auf Anhieb verstehen. Zunächst müsst Ihr es mit einigen Informationen füttern. In vielen Fällen beginnt das maschinelle Lernen damit, dass der KI vorhandene Ressourcen... --- ### How to Track LinkedIn Hashtag Analytics for Better Reach > Find out how hashtags fuel LinkedIn audience growth and how to tell if your LinkedIn hashtag strategy is working. - Published: 2023-04-12 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/linkedin-hashtag-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_3122568 - Network: LinkedIn The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. A LinkedIn hashtag analytics audit estimates your post reach based on how many followers a hashtag has, and how many likes and comments you can expect to receive. You’ll also discover plenty of related hashtags through this process. Why you should track LinkedIn hashtag analytics Know what’s trending The whole point of using hashtags on LinkedIn is to get more views, right? Analyzing them first only takes a few seconds and can give you an idea of how your post will perform before publishing it. LinkedIn Hashtag Analytics, a free app I cover below, also includes monitoring popular hashtags so you can jump on trends while they’re still trends. Give your reach a boost Hashtags have long been a staple of social media, but they aren’t as effective as they used to be. Except in the magical land of LinkedIn, where you’re only a hashtag away from potential... --- ### Comment obtenir plus de vues sur YouTube [des VRAIES vues] > Pour obtenir plus de vues sur YouTube, il faut répondre aux commentaires, créer des playlists, ajouter des miniatures attrayantes, mais pas que... - Published: 2023-04-11 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/fr/augmenter-vues-youtube/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_342461 - Network: YouTube Voulez-vous obtenir plus de vues sur YouTube ? Évidemment. Vous êtes un être humain avec des émotions et une profonde envie de partager votre vidéo avec le monde entier. C’est tout à fait naturel. Aujourd’hui encore, YouTube reste le réseau social de partage de vidéos le plus populaire au monde. Il enregistre plus de 14 milliards de visites par mois – bien plus que Facebook, Wikipedia, Instagram ou encore Amazon. 62 % des adultes américains se rendent sur YouTube chaque jour (nous nous arrêtons là, mais si vous êtes fan de chiffres, plus de statistiques sur YouTube vous attendent dans notre article sur le sujet). Dans ce guide, nous avons réuni de nombreux conseils faciles à appliquer qui vous aideront à augmenter la portée de votre marque sur YouTube. Nous vous présenterons également des techniques plus élaborées utilisées par les pros pour booster leurs vues sur YouTube. Notre secret pour obtenir des vues sur notre chaîne YouTube (que nous avons lancée de zéro, parce qu’on est comme ça chez Hootsuite) ? Regardez notre vidéo pour le découvrir : https://youtu. be/wZO0W8J1FwQ Psst : Vous aussi, vous voulez vous lancer dans l’aventure YouTube ? Suivez nos conseils pour créer votre chaîne YouTube. Attention, moteur ! Action ! Qu’est-ce qu’une vue sur YouTube ? YouTube compte comme une vue toute vidéo lancée intentionnellement par un utilisateur sur son appareil et regardée pendant au moins 30 secondes. C’est simple, non ? Si vous regardez une de vos propres vidéos, cette vue sera comptabilisée. Si... --- ### Cómo definir y alcanzar tus objetivos de marketing en redes sociales [9 ejemplos] > ¿Estructurar tus esfuerzos en redes sociales es difícil? Te ayudamos con esta guía para definir y alcanzar tus objetivos en redes sociales. - Published: 2023-04-10 - Modified: 2023-04-13 - URL: https://blog.hootsuite.com/es/metas-y-objetivos-en-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_338471 Tal vez tengas mucho talento creando contenidos atractivos para redes sociales. Sin embargo, pasar del lenguaje de negocios a objetivos claros de marketing en redes sociales puede ser intimidante. Puede ser que tu TikTok más reciente tenga muchas visualizaciones, pero ¿cómo contribuye a los resultados de tu compañía? La mayoría de los negocios ya tienen claro que el marketing en redes sociales puede ser valioso para su marca. Solo que, con frecuencia, las compañías no están del todo seguras de cuál es el valor. Ahí es donde entran los objetivos de redes sociales. Con esta guía, aprenderás a definir objetivos claros para marketing en redes sociales. Te ayudaremos a determinar qué necesita tu compañía y cómo puedes utilizar las redes sociales para conseguirlo. ¿Qué son los objetivos de redes sociales? Un objetivo de redes sociales es una declaración de lo que quieres lograr con una campaña específica de marketing en redes sociales o con tu estrategia general. Unos objetivos de marketing bien formulados se alinean con los objetivos más amplios de tu negocio. Algunos ejemplos de objetivos comunes para marketing en redes sociales son generar clientes potenciales, aumentar el tráfico en una web o tienda online, o conseguir más seguidores. Los objetivos de redes sociales se pueden aplicar a cualquier acción, desde un solo anuncio o publicación orgánica, hasta una campaña publicitaria completa. Los objetivos de marketing en redes sociales no son lo mismo que tu estrategia de marketing en redes sociales. Puedes ver los objetivos como componentes de tu... --- ### The History of Social Media in 33 Key Moments > We’ve compiled some of the most pivotal “moments” in social media’s history, from the very first social networking site to brand-new apps. - Published: 2023-04-06 - Modified: 2023-04-06 - URL: https://blog.hootsuite.com/history-social-media/ - Categories: Strategy - Tags: English - : pll_wpml_2222128 The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to... honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixDegrees. com, you could set up a profile page, create lists of connections, and send messages within networks. The site amassed around one million users before being bought out for $125 million, only to shutter in 2000. The actual answer to “when was the first social media site launched” is debatable. SixDegrees was certainly one of the first, but you have to define what a social media site is before you can say which is the first. For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. So, how old is social media? It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. Hot or Not (2000) Who can forget AmIHotorNot. com? The site invited users to submit photos of themselves so others could... --- ### How To Use Meta (Facebook) Business Manager: Complete Guide > Meta Business Manager is a central dashboard to manage all of your Facebook marketing and advertising activities. - Published: 2023-04-06 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/meta-business-manager-guide/ - Categories: Strategy - Tags: Guide, Social media advertising - Tags: English - : pll_wpml_354399 - Network: Facebook If your brand or business uses Facebook, you should be using Facebook Business Manager. Part of the Meta Business Suite, the tool keeps your Facebook business assets safe, centralized, and organized, whether you’re a team of one or 10. If you’ve been putting off setting up Business Manager because you weren’t quite sure how it works, we’ve got good news. In just 10 simple steps, this tutorial will teach you how to do everything from setting up your account to placing your first ad campaign. Let’s dive into what Facebook Business Manager is, who can benefit from creating an account, and how to set up an account for your brand. What is Facebook Business Manager (aka Meta Business Manager)? Facebook Business Manager, now called Meta Business Manager, is a free platform that helps you manage and organize your business on Facebook. Meta further explains that Business Manager “helps advertisers integrate Facebook marketing efforts across their business and with external partners. ” Basically, it’s a central dashboard to manage all of your Facebook marketing and advertising activities. You can also control multiple users’ access to your Facebook page and assets, along with additional resources like your Instagram account and product catalogs. Here are some of the key functions of Business Manager: It’s a central place to track Facebook and Instagram ads, with detailed reports showing how your ads perform. It allows you to give vendors, partners, and agencies access to your pages and ads without handing over ownership of the assets.... --- ### 85+ Important Social Media Advertising Statistics to Know > If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help. - Published: 2023-04-06 - Modified: 2024-11-25 - URL: https://blog.hootsuite.com/social-media-advertising-stats/ - Categories: Strategy - Tags: Social media advertising, Social media stats - Tags: English - : pll_wpml_338548 While marketing can definitely be an art (we see you, Wendy’s Twitter), in this business, cold hard numbers matter, too. To optimize social media ad campaigns and maximize success, social media marketers need to know their stats and understand the social media landscape on a quantitative level. Social media statistics can inform your ads strategy, let you know if you should be using an ad platform, and teach you about communicating well with your target market. If you’re building your social media ad game plan for 2023, here are the key numbers that will guide you to victory. General social advertising statistics Social media advertising is a whole different beast from organic social media. Elsewhere on the blog, we’ve taken the time to compile a ton of social media stats, but if you’re looking for specific statistics about social media advertising, you’re in the right place. More than 4. 74 billion people across the world use social media, and in 2022, the number of social media users increased by 4. 2%. Ad spending on social media it more than $173 billion in 2022. In 2023, ad spending on social media is projected to reach more than $268 billion. Social video advertising is expected to reach $79. 28 billion in 2024. There was a 12% increase in social spending in Q3 2022 compared with Q3 2021. Social media accounted for 33% of all digital advertising spending in 2022. Social media advertising is the second biggest market in digital ads. The U.... --- ### How To Drive Traffic Using a Link in Bio [Instagram + TikTok] > Using a link in bio is one of the easiest ways to send your audience from your social profile to an external website. - Published: 2023-04-05 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/link-in-bio/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2771819 - Network: Instagram, TikTok Even if you've only seen a few posts on Instagram or TikTok, you'll have likely encountered the phrase 'link in bio. ' It pops up everywhere, from your favorite brand's product posts to the latest snap from that #CottageCore account you follow. But what does 'link in bio' actually mean? Why are people always using it? And should you get in on the action too? Let's find out! What does “link in bio” mean? "Link in bio" refers to the URL in the bio section of most social media profiles. Creators on Instagram and TikTok use the phrase in posts to tell their audience they can find more information by clicking the URL in their bio. Most creators use their Instagram and TikTok bio link to send viewers to one of six things: Their website Their other social media profiles A blog A product page An online shop ... or all of the above (more on this later). Anyone can add a link to their bio on Instagram, and any Business account holder can add one to their TikTok. Once there, creators draw attention to the link by mentioning it in the content they post. Some rumors claim that saying "link in bio" in your Instagram posts reduces reach and engagement, so we ran an experiment to test the theory. Spoiler: saying "link in bio" actually increased our engagement and reach, but you can watch this video to see the details: https://www. youtube. com/watch? v=9RUQyPUcKnk Using a link in bio... --- ### How to Fundraise on Social Media: 12 Tips to Increase Donations > Find out how to fundraise on social media, get inspired by examples of successful campaigns, and learn about the tools that will boost your efforts. - Published: 2023-04-04 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/how-to-fundraise-on-social-media/ - Categories: Strategy - Tags: Content creation, Non-profit - Tags: English - : pll_wpml_3122264 In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The now-famous ice bucket challenge went viral, raised $115 million in donations, and funded new treatments for the disease. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. There’s competition for scrolling thumbs, and the platforms themselves keep throttling the reach of organic posts. But social media is still fertile ground for fundraising. Non-profits, universities, government agencies, and hospitals will find energetic supporters ready to help meet funding goals there. The trick is knowing how to do it. In this post, you’ll learn the unique advantages fundraisers have over other organizations on social media. You’ll see successful campaigns to mimic. And you’ll find a toolkit to make your team more efficient. How to fundraise on social media: 12 tips An organization in rural Iowa can reach wealthy donors in Singapore. A niche non-profit can connect to its best supporters with a few mouse clicks. That’s the power of fundraising on social media. But there’s more to promoting a fundraiser on social media than simply posting pretty pictures. These 12 tips show you how to create a fundraising strategy, network with followers, and track your progress. 1. Create a goal-oriented plan Any social media fundraising campaign needs both a destination and a roadmap. The destination is your goal.... --- ### 16 Facebook Engagement Post Ideas For More Likes and Shares > Use these Facebook engagement posts to get more likes, comments, and shares organically — without paying for ads. - Published: 2023-04-03 - Modified: 2024-10-09 - URL: https://blog.hootsuite.com/facebook-engagement-posts/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_3122244 - Network: Facebook Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post? A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks. 16 engagement post ideas for 2023 Facebook isn’t dead. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Almost 3 billion users — 36. 7% of the global population! — use Facebook every month. These engagement posts for Facebook can reach more of them. 1. Host a giveaway Free stuff: You like it, I like it, everybody likes it. All types of social media contests are great for engagement, but giveaways are especially effective thanks to the low barrier of entry. You’re usually asking for a like and comment on your post. Easy peasy. The most important thing is to tailor the prize to your... --- ### Todo sobre nuestro generador de descripciones de Instagram (herramienta gratuita) > Ahorra tiempo y mantén la cordura automatizando el proceso de escritura con este generador de descripciones de Instagram. ¡Pruébalo gratis! - Published: 2023-03-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/generador-de-descripciones-de-instagram-gratuito/ - Categories: Estrategia - Tags: Herramientas de redes sociales - Tags: Español - : pll_wpml_3121237 - Network: Instagram Generador de descripciones de Instagram gratuito Nota: la responsabilidad del uso que hagas del contenido generado por esa herramienta recae enteramente sobre ti. Los expertos en marketing en redes sociales desempeñan muchas funciones y hacen muchos trabajos distintos. Sin embargo, es probable que nada les tome tanto tiempo como el copywriting. Cuando tienes que dedicarte a esto varias veces a la semana, la cosa puede volverse abrumadora. Por ello, hemos desarrollado este generador de descripciones de Instagram fácil de usar. Diseñado para expertos y principiantes en redes sociales por igual, este generador escribe pies de foto súper atractivos y acertados en tan solo unos segundos. En verdad es tan divertido que puedes usarlo tanto para tu empresa como por puro entretenimiento. ¡Gracias, robots! Cómo usar el generador de descripciones de Instagram Este generador de descripciones con IA es completamente gratis y es súper fácil de usar. Con un solo clic, te sugiere descripciones y hashtags para tus publicaciones de Instagram (en ocasiones, ¡hasta incluye emojis! ) Además, funciona en todos los idiomas (aunque, de momento, el menú solo aparece en inglés) y no requiere que descargues ninguna aplicación ni crees una cuenta. A continuación, te explicamos cómo usarlo para simplificar tu trabajo y crecer la presencia de tu marca en redes sociales. Paso 1: Selecciona un estilo o tono que se adecue a tu marca y contenido Comienza por elegir el tono o estilo de tu preferencia en el menú desplegable. Este generador de descripciones para Instagram incluye 60 opciones... --- ### How to Share a Reel to Your Story (Instagram and Facebook) > Promoting your Reels is more than half the battle to going viral. Here’s how to share a Reel to your Story, including scheduling them in advance. - Published: 2023-03-27 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/how-to-share-a-reel-to-your-story/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3122030 - Network: Facebook, Instagram So you made a great Instagram Reel. Now what? To get the most eyeballs on it, you need to promote it 24/7. Eat, sleep, Reel-peat. Luckily, it’s super easy to share Reels to your Instagram and Facebook Stories. Learn a few different ways below, including how to batch and schedule your Stories in advance. (Yup, even for sharing Reels! ) Can you share a Reel to your Story? Yes! You can share your own, or someone else’s, Instagram Reel to your Story directly from the Instagram app. You can also schedule Reels to your Story to post later using some additional tools. How to share a Reel to Instagram Stories Sharing your own Reel to Instagram Stories Step 1: Choose a Reel In the Instagram app, scroll to find the Reel you want to share to your Story. Step 2: Tap the share button It’s the paper airplane icon. To start creating a Story with this Reel right now, tap Add reel to your Story. You can also copy the Reel’s link from here to schedule it for later in Hootsuite. I’ll cover how to do that in a bit. Step 3: Create your Instagram Story Tapping the Reel in your Story will take your followers to the full-length Reel on your profile, but some may not know that. To ensure people watch your entire Reel or encourage them to give it a like, add a “Tap here” sticker or other indication of where they should click. You can also... --- ### Notre guide en 8 étapes pour créer des publicités sur Instagram > Créer des publicités sur Instagram peut se révéler très fructueux, surtout quand on sait que les utilisateurs aiment y faire leurs achats. - Published: 2023-03-23 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/guide-publicites-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_343936 - Network: Instagram Si vous disposez d’un budget pour promouvoir votre activité sur les réseaux sociaux, vous devriez fortement envisager de publier des publicités sur Instagram. Pourquoi cela ? Chaque mois, les publicités sur Instagram atteignent 96,6 % des utilisateurs actifs sur la plateforme. Cela représente un total de près de 2 milliards de clients potentiels ! Et ce groupe cible continue de croître – les données de Meta montrent en effet que la portée des publicités sur Instagram a bondi de 21 % l’année dernière, malgré les changements apportés par la plateforme à sa façon de présenter les résultats. Ce guide vous explique comment faire de la publicité sur Instagram, et comprend un guide facile en 8 étapes pour créer votre première publicité sur la plateforme. Qu’est-ce qu’une publicité Instagram ? Les publicités Instagram sont des publications payantes diffusées par les entreprises pour atteindre des groupes cibles spécifiques sur la plateforme. Elles apparaissent dans les feeds, les Stories et les pages Explore des utilisateurs sous le même format que le contenu organique émanant d’autres comptes. Les publicités sur Instagram peuvent contenir des images, des vidéos, des carrousels (images multiples) ou des collections (galeries de produits dynamiques). Les publicités Instagram ressemblent à des publications « normales », à ceci près qu’elles contiennent une étiquette « Sponsorisé » pour indiquer qu’il s’agit d’une publicité. Elles proposent également plus de fonctionnalités qu’un post normal, comme des liens, des boutons d’appel à action et des étiquettes de produits. Source : Instagram (@tedbaker) Combien coûte une publicité... --- ### 11 of the Most Important TikTok Trends to Watch in 2024 > Who has the time to keep up with every single TikTok trend every single day? These are the longer-term trends we think are here to stay, at least for a little while. - Published: 2023-03-23 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/tiktok-trends/ - Categories: Strategy - Tags: Content creation, Social media trends - Tags: English - : pll_wpml_2772656 - Network: TikTok Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now — but this article would be out of date by the time you finish reading it. So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. But we’ve got something even better for you instead: a 2024 TikTok trend report that’s all about the bigger picture. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place. Because, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. Things change at whiplash speed over on TikTok. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. To succeed here and wow the app’s 1 billion users, you need to look underneath the teen-face filters or sound clips from Love Island and really understand the cultural forces and shifting attitudes that shape behavior. Which is why in this post, we’re identifying the powerful macro trends happening on TikTok for 2024. It’s time to grapple with the zeitgeist, baby! Get ready to zoom out as we take you through the 11 biggest TiKTok trends for brands and creators right now. 6 of the most important TikTok trends for brands TikTok advertising is hotter than ever If you’ve been debating where to invest your social ad dollars, TikTok may be... --- ### Cómo anunciarse en Instagram: Una guía de 8 pasos para usar anuncios de Instagram > Aprende a crear anuncios de Instagram exitosos dirigiéndote a usuarios que ya están listos para comprar en la plataforma. - Published: 2023-03-22 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/publicidad-en-instagram-para-empresas/ - Categories: Estrategia - Tags: Español - : pll_wpml_343936 - Network: Instagram Si tienes un presupuesto asignado para redes sociales, deberías considerar seriamente publicar anuncios en Instagram. ¿Por qué? Los anuncios de Instagram llegan al 96. 6% de los usuarios activos cada mes. ¡Esto representa un total de casi 2000 millones de clientes potenciales! Además, este grupo objetivo sigue creciendo –de acuerdo con datos de Meta, el alcance de los anuncios de Instagram creció en 21% el año pasado, a pesar de los cambios en la manera de cuantificar el alcance. En este artículo, te contaremos todo lo que necesitas saber para anunciarte en Instagram. Además, incluimos una guía de 8 pasos sencillos que te acompañará en el proceso de crear tu primer anuncio en Instagram. ¿Qué son los anuncios de Instagram? Los anuncios de Instagram son publicaciones por las que las empresas pueden pagar para que se muestren a una audiencia específica. Al igual que en Facebook, los anuncios de Instagram aparecen en toda la aplicación, incluidos los feeds de los usuarios, Historias, Explorar y más. Pueden contener imágenes, videos, carruseles (múltiples imágenes) o colecciones (galerías dinámicas de productos). Se ven similares a las publicaciones normales, pero siempre contienen una etiqueta de "Publicidad" para indicar que se trata de un anuncio. También suelen tener más funciones que una publicación normal, como enlaces, botones de llamada a la acción y catálogos de productos. Fuente: Instagram (@mangatta. mx, @lamojiteriamx) ¿Cuánto cuestan los anuncios de Instagram? El costo de los anuncios de Instagram depende de tu presupuesto total, duración y de los objetivos que... --- ### Twitter SEO in 2024: 6 Can’t-Miss Tips > Twitter SEO helps build brand recognition by increasing the visibility and reach of your tweets and profile. - Published: 2023-03-22 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/twitter-seo/ - Categories: Strategy - Tags: Social media engagement, Social media strategy, Social SEO - Tags: English - : pll_wpml_3121915 - Network: Twitter When you started working in social media, who knew Twitter SEO would be a thing? Well, as social media has evolved, its capabilities have also adapted. Social SEO is now an important consideration to keep in mind for any platform. Improving your brand's Twitter SEO is essential to increase your tweets' visibility on the platform. It can even boost your search rankings off the platform (looking at you, Google). Whether you're a marketer in charge of improving your brand's Twitter presence or a creator looking to reach more people, using Twitter for SEO is something you'll want to implement into your social strategy. What is Twitter SEO? Twitter SEO is the process of optimizing your tweets and profile to rank higher in search results. You probably know that you can target specific keywords on your website to improve its rankings on search engine results pages (SERPs). But Twitter SEO gives your tweets a boost in visibility and reach — both on and off the platform. That's right — Twitter SEO is beneficial for your search rankings on the platform itself and can also help your brand's tweets show up in Google search results. Why does Twitter SEO matter? Social media platforms are a valuable discovery channel for brands. Most platforms have created enhanced search capabilities that make social SEO essential across all platforms, Twitter included. Twitter SEO helps build brand recognition by increasing the visibility and reach of your tweets and profile. When your brand's tweets rank higher in search... --- ### How To Get on the Instagram Explore Page in 2024 > Getting on the Instagram Explore page is the social media equivalent of striking gold — when it happens, life gets easier. - Published: 2023-03-21 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/get-brand-instagrams-explore-page/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_341506 - Network: Instagram Social media discovery is mostly driven by ad dollars, but the Instagram Explore page remains one of the final frontiers for organic reach. Behind the Explore feed, Instagram’s fine-tuned algorithm has gotten really good at recommending people with content they might be interested in. For brands, appearing in the Explore tab can lead to potential spikes in reach, impressions and sales. It’s also an opportunity to grow your audience and build community. Read on to learn about the latest algorithm updates and the right way to land on the Explore page, or check out the video below for the top tips. https://youtu. be/5xr3b8m3ywA What is the Instagram Explore page? The Instagram Explore page is a collection of public content, including photos, videos, Reels and Stories, tailored to each individual Instagram user. Just like TikTok's FYP, there is no single Explore page — the Instagram algorithm creates a different Explore page for each user. According to the company, posts displayed are chosen based on things like the people you follow, photos and videos you like, and who you're connected to on Instagram. You don't follow the people you see on the Explore page, which means it can be a great way to discover new posts, accounts, hashtags or products you might like. The feed is always changing, too. The algorithm behind the Instagram Explore page uses machine learning to adapt and improve its content recommendations. How to use the Instagram Explore page The Instagram Explore page can be found by tapping... --- ### 264 idées de légendes Instagram (+ générateur de légendes gratuit) > Vous cherchez la légende Instagram parfaite ? Utilisez nos légendes prêtes à l’emploi, ou testez notre générateur de légendes Instagram. - Published: 2023-03-21 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/stimuler-lengagement-sur-instagram-grace-a-des-legendes-efficaces/ - Categories: Stratégie - Tags: AI, Calculatrice, Outils de médias sociaux - Tags: Français - : pll_wpml_342485 - Network: Instagram Instagram est une plateforme centrée sur l’image. Si vos photos et vidéos ne sont pas à la hauteur, vous risquez fort d’aller droit dans le mur. Mais même les images et les vidéos les plus réussies peuvent ne pas faire l’affaire si les légendes Instagram qui les accompagnent ne sont pas au point. Les termes que vous associez à vos visuels jouent en effet un rôle prépondérant dans le développement de votre marque sur la plateforme, notamment pour établir un lien avec les fans et les followers. De bonnes légendes Instagram peuvent ajouter du contexte à vos publications, montrer la personnalité de votre marque, amuser le public et/ou inciter les gens à agir. Une légende peut contenir jusqu’à 2 200 caractères et inclure jusqu’à 30 hashtags. Cela dit, la plupart des légendes sont loin d’être aussi longues ou de contenir autant de hashtags. Quelle que soit leur longueur, vos légendes Instagram doivent avant tout attirer l’attention des utilisateurs et être faciles à lire. Nous avons rassemblé 264 légendes Instagram qui cochent toutes les cases. N’hésitez pas à vous en inspirer ou à les utiliser telles quelles pour vos propres publications Instagram. À la fin de la liste, nous vous proposons également quelques astuces pour rédiger vous-même des légendes Instagram efficaces. Générateur de légendes Instagram gratuit Vous n’avez pas le temps de parcourir cette liste ? Alors n’hésitez pas à utiliser notre générateur de légendes Instagram gratuit. Celui-ci vous permet de transformer une description basique de l’image ou de la vidéo... --- ### 261 kreative Instagram-Bildunterschriften + kostenloser BUs-Generator > Ihr sucht den perfekten Instagram BUs? Checkt diese 261 Ideen oder testet die KI unseres Instagram-Bildunterschriften-Generators. KOSTENLOS! - Published: 2023-03-21 - Modified: 2024-01-02 - URL: https://blog.hootsuite.com/de/instagram-bildunterschriften/ - Categories: Strategie - Tags: AI, Inhaltserstellung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_342485 - Network: Instagram Instagram ist eine Social-Media-Plattform, auf der Bildmaterial im Vordergrund steht. Wenn Eure Fotos und Videos zu wünschen übrig lassen, werdet Ihr wohl kaum Erfolg haben. Doch selbst großartige Bilder und Videos können hinter den Erwartungen zurückbleiben, wenn Ihr in Sachen Instagram-Bildunterschriften (BUs) eine Niete seid. Die Worte, die Euer Bildmaterial begleiten, sind unerlässlich für den Aufbau einer Marke auf diesem Netzwerk und vor allem wichtig, um mit Euren Fans und Followern eine Verbindung zu schaffen. Die besten Instagram-Bildunterschriften können Eure Posts mit Kontext versehen, die Persönlichkeit Eurer Marke zeigen, die Zielgruppe unterhalten und/oder Nutzer zum Handeln motivieren. BUs können bis zu 2. 200 Zeichen lang sein und bis zu 30 Hashtags enthalten. Allerdings sind die meisten Bildunterschriften nicht annähernd so lang oder mit so vielen Hashtags vollgestopft. Unabhängig von der Länge ist es wichtig, dass Eure Instagram-BUs die Aufmerksamkeit wecken sowie leicht zu lesen und verstehen sind. Im Folgenden findet Ihr 261 Bildunterschriften (englische und deutsche), die Ihr Euch als Vorbild nehmen oder einfach in Eure eigenen Instagram-Posts kopieren könnt. Im Anschluss an diese Liste findet Ihr außerdem ein paar Tipps, wie Ihr selbst wirkungsvolle Instagram-BUs verfassen könnt. Aber das ist noch nicht alles. Lest weiter! Kostenloser Instagram-Bildunterschriften-Generator Keine Zeit, durch die ganze Liste zu scrollen? Dann verwendet unseren kostenlosen KI-gesteuerten Instagram-Bildunterschriften-Generator. Das Tool hilft Euch, eine einfache Beschreibung des Bildes oder Videos, das Ihr posten möchtet, in eine perfekte Instagram-BU zu verwandeln. Ihr könnt es auf Englisch oder in Eurer eigenen Sprache verwenden! Unglaublich, oder? Es gibt keinen besseren... --- ### How to write a social media manager resume [free templates] > Want to land your dream job in social media marketing? Learn how to make a great social media manager resume with our free templates! - Published: 2023-03-20 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/social-media-manager-resume/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_3121848 If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and the right resume, you can easily highlight your best qualities and get that interview. This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more. What is a social media manager resume and why do you need one? A social media manager resume is a document created by someone looking for a social media manager role within a company’s marketing team. This document lists out skills and accomplishments that make the job seeker suitable for the role they’re applying for. Some of the major elements of a social media manager's resume include: Personal information: Include your name, contact information, and public social media profiles Objective/summary: Explain the purpose of your resume (i. e. , to get a job as a social media manager) and why your skills make you the perfect candidate Work experience: Include experience directly related to the role you’re applying to, whether it’s past jobs, internships, etc. Skills: List out any skills you have that pertain specifically to the job description of the role you’re applying for Accomplishments: Share any... --- ### What is Meta Verified? Everything You Need to Know in 2024 > Curious about Meta Verified, the new subscription-based service? Find out how it works, how much it costs, and who can apply. - Published: 2023-03-20 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/meta-verified/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3121839 - Network: Facebook, Instagram Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option — or go ahead and skip straight to the video! https://youtu. be/PzThzQV-npY? si=jl-ogn99ON0l-WXb What is Meta Verified? Meta Verified is a subscription bundle for creators on Instagram and Facebook. It includes: account verification (including the blue check badge) account impersonation protection exclusive stickers expanded reach and access to human support agents A Meta Verified subscription costs $14. 99/month when you sign up on iOS and Android. Or, you can pay $11. 99/month by signing up through the web. (The web option is only available for Facebook). For now, the service is only available to individuals, not brands. By contrast, the original verified badges on Instagram and Facebook were – and still are – specifically available to public figures, celebrities, and brands. These types of accounts can still apply for the original style of verification if they are notable (for example, they appear in news stories or are household names). The Meta Verified badge and the verified badge for notable accounts look the same. They both get the familiar blue check mark. Both types of verification indicate that the account has gone through a verification process. However, the original style of verification badge (which is free) does not include... --- ### 19 Engagement Post Ideas That Will Blow Up Your Analytics > Get inspired to create engagement posts that will encourage your audience to interact with your content more — and watch the likes, comments, and shares flow. - Published: 2023-03-20 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/engagement-posts/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_3121732 Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Read on for the best tips and tricks to get more likes, comments, shares and saves on your content—it’s a big commitment, but we do crazy things for the followers we love. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving. Engagement means that a user is connecting with the content and taking a specific action as a result, not just being a passive viewer. Engagement rate is one of the most accurate ways to measure your success on social media. You can find your current engagement rate by using Hootsuite’s free engagement rate calculator, and boost those numbers by trying the following strategies. 19 Engagement post ideas for 2023 1. Host a giveaway No social media strategy is guaranteed—that is, except for giveaways. Offering free stuff and asking people to interact with you in exchange (e. g. by answering a question in a comment) is one of the simplest and most effective ways to boost your engagement. This type of engagement post is most common on Instagram and Facebook. https://www. instagram. com/p/ClHW66uSJSA When you host a giveaway, first decide what your engagement goals are. Are you aiming to get lots... --- ### 12 banques de vidéos gratuites pour faire sensation sur les réseaux sociaux > Nous avons rassemblé une liste de banques de vidéos gratuites où trouver des vidéos libres de droit pour votre contenu de marketing digital. - Published: 2023-03-16 - Modified: 2024-01-05 - URL: https://blog.hootsuite.com/fr/banques-de-videos-gratuites/ - Categories: Stratégie - Tags: Calculatrice, Vidéo sociale - Tags: Français - : pll_wpml_353967 Chaque jour, on regarde plus d’un milliard d’heures de vidéos sur YouTube à travers le monde. Sur TikTok, c’est plus d’un milliard de clips vidéo qui sont regardés quotidiennement. Même Instagram – l’application de partage de photos la plus populaire au monde – a annoncé qu’elle allait se concentrer davantage sur les vidéos... probablement parce que les vidéos sur Instagram créent deux fois plus d'engagement que les photos. En moyenne, une personne passe environ 100 minutes par jour à regarder des vidéos en ligne. En un mot ? Les internautes sont obsédés par les vidéos. Les vidéos devraient donc être un élément vital de votre campagne marketing ou de réseaux sociaux – attendez, et si nous avions expliqué cela dans une vidéo au lieu d’un article ? C’est à en donner le tournis... Rassurez-vous, vous n’avez pas besoin d’un vidéaste professionnel pour créer du contenu vidéo de qualité pour votre campagne de marketing ou vos réseaux sociaux. Il vous faut simplement une liste de banques de vidéos gratuites libres de droit. C’est exactement ce que nous vous avons préparé dans cet article. Poursuivez votre lecture et découvrez une liste de banques de vidéos gratuites que vous pourrez réutiliser, remixer ou réinventer, sans vous soucier de violation de droits d’auteur. (Vous cherchez aussi de belles photos gratuites libres de droit ? Allez vite consulter notre liste de banques de photos gratuites. ) Choisissez les vidéos dont vous avez besoin et ajoutez du texte, des éléments graphiques ou de la musique pour... --- ### Experiment: Does Custom Instagram Alt Text Improve Reach? > Everybody's talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference. - Published: 2023-03-16 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/experiment-instagram-alt-text/ - Categories: Experiments - Tags: Experiments, Social SEO - Tags: English - : pll_wpml_3121519 - Network: Instagram Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually testing it out. Here at Hootsuite, we pride ourselves on practicing what the thought-leaders preach, showing instead of telling, and getting our dainty, digital hands in the theoretical mud. We’re social media scientists! We test theories when we see ‘em! And today, we’ve got an experiment for you. Join us in testing whether writing custom alt text on Instagram can boost reach. Hypothesis: Writing custom Instagram alt text will get my posts more reach Let's get one thing out of the way: Instagram alt text is a must for all marketers. Accessibility is important, and inclusive design opens up your content to visually impaired audiences. But what if alt text can also improve your social SEO? For anyone new here, alt text is the descriptive copy used to describe the contents of an image within HTML code. It makes your content accessible to people who use screen readers and can increase your chances of appearing in searches. Instagram offers AI-generated automatic alt text, but you can also write your own. We want to know if custom Instagram alt text could be a new weapon in your arsenal for battling the wastelands that are Instagram SEO. Or, just you know, boost the numbers in your analytics a little. Today's hypothesis is... --- ### Werben auf Instagram: eine Anleitung in 8 Schritten zum Einsatz von Instagram Ads > Es ist nicht allzu schwer, erfolgreiche Instagram Ads zu erstellen – weil die Nutzer schon bereit sind, auf der Plattform einzukaufen. - Published: 2023-03-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-ads-anleitung/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_343936 - Network: Instagram Ihr habt ein Budget für bezahlte Social-Media-Werbung? Dann solltet Ihr die Buchung von Instagram Ads ernsthaft in Betracht ziehen. Warum das so ist? Anzeigen auf Instagram erreichen jeden Monat 96,6 % der aktiven Instagram-Nutzer. Das sind insgesamt fast 2 Milliarden Menschen! Und diese Zielgruppe wächst weiter — laut Daten von Meta ist die Reichweite von Instagram Ads im vergangenen Jahr trotz Änderungen im Ad-Reporting um 21 % gestiegen. In diesem Leitfaden erfahrt Ihr, wie Ihr auf Instagram werben könnt, einschließlich einer einfachen 8-Schritte-Anleitung, mit der Ihr Eure erste Instagram Ad in wenigen Schritten erstellen könnt. Was sind Instagram Ads? Instagram Ads sind Posts, für die ein Unternehmen bezahlt, damit sie für bestimmte Zielgruppen auf Instagram ausgespielt werden. Diese Anzeigen erscheinen in den Feeds, Stories und auf den „Suchen und entdecken“-Seiten der Nutzer im gleichen Format wie organische Inhalte von anderen Instagram-Accounts. Instagram Ads können Bilder, Videos, Karussells (mehrere Bilder) oder Sammlungen (dynamische Produktgalerien) enthalten. Sie ähneln normalen Beitragen, sind aber immer als „Sponsored“ ausgewiesen, um anzuzeigen, dass es sich um Werbung handelt. Außerdem haben sie oft mehr Features als ein normaler Post — etwa Links, CTA-Buttons und Produkt-Tags. Quelle: Instagram (@tedbaker) Was kosten Instagram Ads? Die Kosten von Instagram Ads hängen vom Gesamtbudget, von der Dauer und den Zielen ab, die Ihr für Eure Anzeige oder Kampagne festgelegt habt. Ihr könnt ein Tagesbudget oder Ausgabenlimits für die gesamte Dauer der Kampagne für Eure Instagram Ads festlegen; es liegt also an Euch, wie viel Ihr ausgeben wollt. Beachtet, dass es keine... --- ### Experiment: Do other social networks hate YouTube links? > Have you ever tried to promote a YouTube video on another social network and been disappointed by the results? This experiment is for you. - Published: 2023-03-14 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/experiment-youtube-links/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_3121354 - Network: YouTube Want to share your great video content with the world? These days, you've got options. You can post directly to Facebook, create a TikTok, post it to LinkedIn, Tweet it, or make it into an Instagram Story. Of course, you can always upload your video to YouTube and share the link across all of your social platforms. Linking to one video instead of uploading multiple versions to multiple platforms seems efficient and effective. But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and X) give preference to posts that use their native video solutions. In fact, rumor has it that links to YouTube videos might even be punished by other social media platforms’ algorithms. But here on the Hootsuite blog, we aren’t content to get caught up in the rumor mill. We do our own grinding... of the truth! That’s why I’m suiting up and heading bravely to the frontlines to see with my own eyes (a. k. a. my social media analytics) if posts with YouTube links really experience lower engagement than native posts. Keep reading to find out, or check out the video for the TL;DR: https://youtu. be/HXXWPn86mHU Hypothesis: Posting YouTube links on other social media platforms will result in less reach Even though we spend so much time here at Hootsuite researching and analyzing social media algorithms, the behavior of social media sites can still sometimes feel unknowable.... --- ### How to add music to Instagram posts in 4 simple steps > Want to make sure your content really stands out? Learn how to add music to your Instagram post and get ready for the likes to roll in. - Published: 2023-03-13 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/how-to-add-music-to-instagram-post/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3121497 - Network: Instagram You may already know how to add music to your Reels and Stories, but did you know that you can now add music to your Instagram posts? Instagram recently announced the feature, which gives brands and creators one more way to engage their followers. Whether you want to share your favorite songs, augment your memes, or create a specific vibe for your photo, adding music will make your Instagram feed posts that much better. In this article, we’ll walk you through the steps to add music to your Instagram posts and share a few ideas for when you should use the feature. How to add music to your Instagram posts in 4 steps Adding music to your feed posts only takes a few simple steps and is done during the normal post-creation process. Note: At this time, you can only add music to single photo posts, not carousel posts. Step 1: Upload a photo The first step is to create a feed post as usual. Select your photo, apply any desired edits, then tap Next. Step 2: On the caption screen, tap “Add music” Once you’ve reached the caption screen, you can add music below the geotag. Tap Add music or one of the suggested tracks to get started. Step 3: Choose a song Now comes the fun part: choosing a track! Instagram will show some suggested trending tracks under For you. If you have a specific artist or song in mind, you can search for it in the search... --- ### Calculer (et améliorer) son taux d’engagement sur Instagram (avec calculateur) > Peur des calculs compliqués ? Nous vous dévoilons les moyens les plus simples pour calculer et améliorer votre taux d’engagement sur Instagram. - Published: 2023-03-09 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/taux-engagement-sur-instagram-calculateur/ - Categories: Stratégie - Tags: Français - : pll_wpml_2225585 - Network: Instagram Qu’est-ce que le taux d’engagement sur Instagram ? Le taux d’engagement sur Instagram mesure les interactions de votre public avec le contenu publié sur la plateforme. Il ne s’agit pas d’un simple indicateur, mais d’un ensemble d’indicateurs qui, combinés les uns aux autres, vous montrent dans quelle mesure votre contenu est en phase avec votre public et à quel point votre communauté en ligne se passionne pour votre marque. Le taux d’engagement sur Instagram est un indicateur important : il vous montre en effet si les gens prennent le temps d’interagir avec vos publications, plutôt que de les faire défiler sans réagir. Il vous permet également de savoir si votre post les a interpellés et leur a fait ressentir quelque chose (autour du contenu, voire de votre marque). Ce ressenti constitue l’ADN de la fidélité à la marque. Le taux d’engagement est également un facteur de classement essentiel pour l’algorithme Instagram. Un article, une Story ou un Reel bénéficiant d’interactions positives dès sa publication pourra ainsi atteindre encore plus de comptes et susciter un engagement accru. Que signifie exactement l’expression « taux d’engagement sur Instagram » ? Sur Instagram, l’engagement se mesure selon divers indicateurs, tels que : Les commentaires Les partages Les likes Les enregistrements Les mentions L’utilisation de hashtags de marque Les taux de clics Les messages directs Les comptes engagés Nous verrons plus loin dans cet article où trouver ces indicateurs et comment les analyser. Nous allons commencer par vous donner quelques conseils pour augmenter votre taux... --- ### So berechnet (und verbessert) man das Instagram Engagement (15 Tipps + Kalkulator) > Wir stellen Euch die einfachsten Methoden vor, die Instagram-Engagement-Rate Eurer Marke zu berechnen und zu steigern. - Published: 2023-03-09 - Modified: 2023-03-09 - URL: https://blog.hootsuite.com/de/instagram-engagement-rate-kalkulator/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2225585 - Network: Instagram Jede Marke auf Instagram muss wissen, wie sie authentisches, organisches Instagram Engagement erzeugen kann. Content zu posten ist gut, aber nur die eine Seite der Medaille — wenn keiner anbeißt, kommentiert oder teilt, wird Euer Konto untergehen. Ihr braucht Engagement, damit Eure Instagram-Initiativen auf echte Geschäftsziele einzahlen. In diesem Beitrag geht es darum, wie Ihr das Instagram-Engagement-Rate durch seriöse Strategien steigern könnt, die echte Menschen (und keine Bots) erreichen. Wir sprechen hier nicht über den Kauf von Likes oder Followern, außer um es hier ein für alle Mal zu betonen, dass Ihr das besser unterlassen solltet. Da draußen wartet echtes Instagram Engagement auf Euch. Hier erfahrt Ihr, wie Ihr das erhaltet. Was ist Instagram Engagement? Instagram Engagement ist eine Messung, die zeigt, wie viele Menschen mit den Inhalten interagieren, die Ihr auf Instagram postet. Aber es ist viel mehr als nur eine Kennzahl. Es handelt sich um eine Sammlung von KPIs, die zeigen, wie gut Euer Content bei Eurer Zielgruppe ankommt und wie sehr sich Eure Online-Community für Eure Marke begeistert. Instagram Engagement ist wichtig, denn es signalisiert, dass die Leute stoppen, um mit Eurem Content zu interagieren, und nicht einfach nur vorbei scrollen. Es zeigt auch, dass sie eine Verbindung zu geposteten Inhalten haben und empathisch auf einen Beitrag oder sogar auf Eure Marke reagieren. Diese Gefühle sind das Herz der Markentreue. Engagement ist auch ein wichtiges Ranking-Signal für den Instagram Algorithmus. Ein frühzeitiger Zuspruch für einen Beitrag, eine Story oder ein Reel kann dazu beitragen, dass mehr Menschen... --- ### 264 descripciones de Instagram creativas [+ generador de descripciones gratuito] > Las mejores descripciones de Instagram pueden mostrar la personalidad de tu marca, entretener a la audiencia e invitar a tomar acción. - Published: 2023-03-08 - Modified: 2024-01-02 - URL: https://blog.hootsuite.com/es/descripciones-de-instagram-creativas/ - Categories: Estrategia - Tags: AI, Creación de contenido, Herramientas de redes sociales - Tags: Español - : pll_wpml_342485 - Network: Instagram Instagram es una plataforma social que gira en torno a las imágenes. Si tus fotos y videos no están a la altura, será muy difícil lograr una cuenta exitosa. Sin embargo, hasta las imágenes y videos más atractivos podrían quedarse cortos si no te pones las pilas en la sección de descripciones de Instagram. Las palabras que acompañan tu contenido visual son un componente clave para construir una marca en la red, particularmente, para crear una conexión con los fans y seguidores. Las mejores descripciones de Instagram pueden añadir contexto a tus publicaciones, mostrar la personalidad de tu marca, divertir a la audiencia y/o invitar a las personas a tomar acción. Una descripción puede tener un máximo de 2,200 caracteres e incluir hasta 30 hashtags. Dicho lo anterior, la mayoría de las descripciones están lejos de ser así de largas y contener tantos hashtags. Sin importar la longitud, lo más importante es que tus descripciones de Instagram llamen la atención y sean fáciles de leer y seguir. A continuación, te compartimos 264 ejemplos de descripciones de Instagram. Frases cortas, frases célebres, descripciones según la temporada del año, descripciones en inglés, en español... Sin duda alguna, en esta extensa lista encontrarás opciones que se adapten a tus contenidos o te sirvan de inspiración. Así que siéntete libre de hacer copy-paste directo a tus publicaciones de Instagram si así lo deseas. Al final de la lista, también te ofrecemos algunos consejos para escribir tus propias descripciones de manera eficaz. Generador de descripciones... --- ### So holt Ihr mehr aus Instagram-DMs heraus: der ultimative Leitfaden > Mit Instagram-DMs können Marken und Creators Beziehungen zu Followern aufbauen, potenzielle Partner kontaktieren und den Kundenservice verbessern. - Published: 2023-03-07 - Modified: 2023-03-07 - URL: https://blog.hootsuite.com/de/instagram-dm-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2227424 - Network: Instagram Die Tage, als man noch eine Kundendienst-Hotline anrief oder sich in E-Mails über ein neues Produkt erkundigte, sind Geschichte. Die moderne Kommunikation zwischen einem Kunden und einer Marke heißt Instagram-DMs (Direktnachricht). In einer KPMG-Studie geben fast 50 % der Befragten an, dass sie in Zukunft hauptsächlich über digitale Kanäle mit Marken in Kontakt treten wollen. Wenn man dann noch bedenkt, dass 90 % der Nutzer auf Instagram mindestens einem Unternehmen folgen, kann man guten Gewissens annehmen, dass sich in den kommenden Jahren noch mehr Menschen auf Instagram-DMs im Kundendienst verlassen werden als heute schon. Direktnachrichten auf Instagram sind eine persönliche Methode der Interaktion mit Kunden, Influencern, Markenpartnern und anderen. Wird es gut eingesetzt, dann kann das Messaging-Feature von Instagram dafür sorgen, dass sich die Menschen gehört und unterstützt fühlen. So kann auch Eure Marke eine starke Beziehung zu Eurer Zielgruppe aufzubauen. Im Folgenden findet Ihr einige Tipps zum Senden und Beantworten von Nachrichten, damit Ihr das Beste aus Euren Instagram-DMs machen könnt. Was sind Instagram-DMs? Instagram-DMs sind Direktnachrichten zwischen einem Instagram-Nutzer und einem anderen oder einer Gruppe von Nutzern. Nutzer können alle Arten von Inhalten über DMs teilen, darunter: Fotos Video Audio Sticker GIFs Diese Nachrichten sind privat und erscheinen daher nicht im Feed und Profil Eurer Marke oder in Suchen. Und das tun sie auch bei Euren Followern nicht. Nur Ihr und die Leute, mit denen Ihr kommuniziert, können die Direktnachrichten sehen. Für Marken und Creators bietet das Versenden von Direktnachrichten eine gute Möglichkeit, um persönliche Beziehungen zu Followern... --- ### 3 outils pour remplacer Facebook Analytics > Malgré la disparition de Facebook Analytics en 2021, la plateforme propose de nombreux autres moyens de recueillir de précieuses informations. - Published: 2023-03-07 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/facebook-analytics/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_340061 - Network: Facebook Facebook a peut-être supprimé son outil Facebook Analytics en 2021, mais la plateforme représente toujours une mine de données précieuses. Au début de 2024, Facebook reste le réseau social le plus utilisé au monde – et de loin. Plus discret que TikTok ou Twitter, il rassemble tout de même près de 3 milliards d’utilisateurs actifs à travers le monde – une portée tout simplement inégalée. Face à cette audience potentiellement immense, Facebook peut sembler un peu difficile à maîtriser – comment savoir ce qui fonctionne et comment créer du lien avec votre communauté sur une plateforme d’une telle ampleur ? L’analyse de données Facebook est essentielle pour vous aider à répondre à ces questions et construire une stratégie marketing sur Facebook adaptée à votre marque. En quoi les analyses Facebook consistent-elles ? Les analyses Facebook renvoient aux données et outils utilisés pour suivre les performances de votre marque sur le réseau social le plus populaire au monde. Elles vous aident à comprendre vos résultats passés sur Facebook et à adapter votre stratégie future. Vous pouvez utiliser les données d’analyse Facebook pour créer un rapport centré sur Facebook ou les intégrer dans un rapport de réseaux sociaux global qui suit vos performances sur tous les réseaux sociaux. L’étude de vos statistiques Facebook est clé pour comprendre votre audience. Il existe une véritable mine de données disponibles pour savoir avec précision qui réagit et s’abonne à votre contenu, grâce à des données démographiques et géographiques comprenant notamment l’âge, le genre et le... --- ### 7 herramientas de inteligencia artificial para crear contenidos > Las herramientas de inteligencia artificial para crear contenidos te ayudan a ahorrar tiempo y canalizar tu talento de forma más estratégica. - Published: 2023-03-06 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/es/inteligencia-artificial-para-crear-contenidos/ - Categories: Estrategia - Tags: AI, Creación de contenido - Tags: Español - : pll_wpml_2774833 Las herramientas de inteligencia artificial para crear contenidos no reemplazan a los escritores y expertos en marketing; más bien, les ayudan a optimizar su trabajo. Por ello, quizá sea momento de animarte a usarlas. Ya sea que seas una compañía de una sola persona o tengas un equipo de marketing completo, mantener el ritmo en la creación de contenidos para tu marca siempre supone un reto. Contenido para redes sociales, correos electrónicos, entradas de blog, actualizaciones al sitio web, marketing digital... Mucho. Trabajo. Y no, nuestra sugerencia no es delegar todo el trabajo a las máquinas. Pero, a decir verdad, la creación de contenidos con ayuda de la inteligencia artificial es una forma de mejorar y eficientar el proceso de escritura. Cuando dejamos las tareas simples y mundanas en manos de la inteligencia artificial, los escritores y expertos en marketing pueden usar sus habilidades para los aspectos más valiosos de la creación de contenidos, como las estrategias de conversión y el mix de contenidos. Sigue leyendo para saber si las herramientas de inteligencia artificial para crear contenidos son la opción ideal para ti. ¿Cómo funciona la creación de contenidos con inteligencia artificial? Lo primero a saber es que la IA automatiza varias de las tareas de creación de contenidos y agiliza el proceso, particularmente si no eres un creador/escritor profesional. Sin embargo, tú tendrás que hacer parte del trabajo. A continuación, te contamos cómo funciona el proceso en resumidas cuentas: 1. Entrenar a tu IA Ninguna herramienta de inteligencia artificial... --- ### So erstellt Ihr effektive Social-Media-Richtlinien für Euer Unternehmen > Worin sich eine Social-Media-Politik und Social-Media-Richtlinien unterscheiden plus Beispiele für Richtlinien von anderen Marken. - Published: 2023-03-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/social-media-richtlinien/ - Categories: Strategie - Tags: Mitarbeitervertretung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_342295 Ganz egal, aus welcher Branche, jedes moderne Unternehmen braucht Social-Media-Richtlinien. Social-Media-Richtlinien zeigen anhand von Best Practices auf, wie sich Eure Mitarbeiter in den sozialen Medien verhalten sollten. In einigen Fällen sind diese Regeln gesetzlich vorgeschrieben oder dienen dem Rechtsschutz. Grundsätzlich sollen diese Richtlinien den Mitarbeitern aber die Informationen an die Hand geben, die sie benötigen, um in den sozialen Medien die richtigen Entscheidungen zu treffen — sowohl für sich selbst wie für das Unternehmen. Das gilt selbst dann, wenn Euer Unternehmen noch nicht in den sozialen Medien vertreten ist. Ob Ihr nun ein offizielles Twitter-Konto oder ein Instagram-Profil hat oder nicht, Ihr könnt davon ausgehen, dass Eure Mitarbeiter im Internet unterwegs sind und sich dort austauschen. In diesem Beitrag geht es um: den Unterschied zwischen einer Social-Media-Politik und Social-Media-Richtlinien echte Beispiele von anderen Marken wie Ihr unser kostenloses Template nutzt, um Eure eigenen Social-Media-Richtlinien zu erstellen Was sind Social-Media-Richtlinien? Social-Media-Richtlinien sind Vorschläge dafür, wie die Mitarbeiter eines Unternehmens sich selbst und das Unternehmen auf ihren persönlichen Social-Media-Konten präsentieren sollten. Betrachtet die Social-Media-Richtlinien als ein Mitarbeiterhandbuch für bewährte Best Practices in sozialen Medien. Sie sollten umreißen, wie man sich in sozialen Medien auf eine Weise verhält, die für das Unternehmen, die Mitarbeiter und die Kunden gleichermaßen positiv und förderlich ist. Social-Media-Richtlinien können Tipps zur Etikette, hilfreiche Tools und Links zu wichtigen Ressourcen beinhalten. Wichtig: wir raten davon ab, Mitarbeitern die Nutzung sozialer Medien zu verbieten oder sie daran zu hindern, überhaupt über Euer Unternehmen zu sprechen. Es ist kontraproduktiv, die Social-Media-Präsenz... --- ### Social Media and Politics: Rules and Best Practices > Social media marketing has become a critical component of political campaigns. Here's how social media is used in politics in 2024. - Published: 2023-03-02 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/social-media-and-politics/ - Categories: Strategy - Tags: Government, Social media strategy - Tags: English - : pll_wpml_3121201 Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks. By contrast, today, Alexandria Ocasio-Cortez has 8. 6 million followers on Instagram alone. Donald Trump has 87. 5 million Twitter followers. No matter what you think about the role of social media in politics, it’s safe to say that it has become a critical component of political campaigns. Read on for facts, stats, and best practices for using social media in politics. Social media and politics: Stats and facts 1. U. S. advertisers have spent $3. 79 billion on Meta ads about “social issues, elections or politics” since May 2018 That’s as far back as data goes in the Meta Ad Library, which reveals all ad spending in this special advertising category. During that time, there have been nearly 15 million ads in this category. Source: Meta Ad Library Report The number-one all-time top spender is Mike Bloomberg 2020 Inc. The campaign spent more than $63 million to promote Mike Bloomberg’s Facebook Page during his presidential bid. 2. American political candidates shared nearly 14,000 Tweets per day in October 2022 That’s based on a Pew Research analysis. It looked at accounts for more than 8,000 candidates at the federal, state, and local level leading up to the midterm elections. In the... --- ### Cómo aprovechar al máximo los mensajes directos de Instagram: la guía definitiva > Los mensajes directos de Instagram te ayudan a relacionarte con tus seguidores, contactar a posibles colaboradores o dar atención al cliente. - Published: 2023-03-01 - Modified: 2023-03-02 - URL: https://blog.hootsuite.com/es/mensajes-directos-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_2227424 - Network: Instagram Los días de llamar al teléfono de atención al cliente o escribir un email para preguntar sobre un producto han terminado. ¿Cuál es la forma más moderna de comunicación entre una marca y sus clientes? Los mensajes directos (MD) de Instagram. Casi el 50% de las personas creen que, en un futuro cercano, los canales digitales serán la principal vía para conectar con una marca. Además, ahora mismo, el 62. 3% de los usuarios de Instagram siguen por lo menos a un negocio en la plataforma. Por lo tanto, es muy probable que cada vez más gente use los MD de Instagram para dar atención al cliente en los próximos años. Enviar mensajes directos en Instagram es una manera completamente personal de interactuar con clientes, influencers, colaboradores o cualquier otra persona. Si la usas bien, la función de mensajes directos de Instagram puede ayudar a tu marca a construir relaciones cercanas con la audiencia, haciéndoles sentir escuchados y tomados en cuenta. Aquí te damos algunos consejos para enviar y responder mensajes que te ayudarán a sacar el máximo provecho de los MD de Instagram. ¿Qué son exactamente los MD de Instagram? Como su nombre lo indica, los MD de Instagram son mensajes que se envían directamente entre un usuario de Instagram y otro usuario (o grupo de usuarios). En ellos, puedes compartir cualquier tipo de contenido, incluyendo: Fotos Videos Audios Stickers GIFs Estos mensajes son privados, por lo que no aparecerán en tu feed, ni en el perfil, ni en... --- ### Toutes les façons de calculer le taux d'engagement (+ calculateur gratuit) > Suivre le taux d’engagement est le meilleur moyen de savoir si votre public aime vos publications et d’identifier le type de contenu qu’il souhaite voir. - Published: 2023-02-28 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/calculer-le-taux-de-engagement/ - Categories: Stratégie - Tags: Recherche originale - Tags: Français - : pll_wpml_2224224 Le taux d’engagement est la monnaie d’échange du secteur du marketing digital. Bien sûr, des indicateurs « secondaires » comme le nombre de followers ou d’impression sont à prendre en considération, mais des indicateurs d’engagement comme le nombre de likes et de commentaires vous permettent de mieux apprécier vos performances sur les réseaux sociaux. La plupart des spécialistes du marketing dans les médias sociaux conviennent qu’un bon taux d’engagement se situe entre 1 % et 5 %, mais plus il y a d’abonnés, plus il est difficile de les obtenir. Le taux d’engagement fait souvent office d’argument de vente dans les kits médias des experts en marketing d’influence, ou pour évaluer le retour sur investissement d’une campagne social media. Il existe toutefois plusieurs façons de le calculer. Lisez la suite pour en savoir plus sur le taux d’engagement sur les réseaux sociaux - et utilisez notre calculateur interactif de taux d’engagement pour évaluer les performances de vos comptes social media. Qu’est-ce que le taux d’engagement ? Le taux d’engagement est un indicateur qui permet de mesurer le nombre d’interactions suscitées par un contenu (ou une campagne, ou un compte dans son ensemble) comparativement à sa portée, au nombre de followers ou à la taille de l’audience touchée. En matière d’analyse des médias sociaux, la croissance du nombre de followers est importante, mais elle ne signifie pas grand-chose si votre public ne s’intéresse pas au contenu que vous publiez. Vous avez besoin de commentaires, de partages, de likes et d’autres preuves... --- ### Instagram-Verifizierung in 6 einfachen Schritten > Wie funktioniert die Instagram-Verifizierung? Erfahren Sie wie man einen Verifizierungsantrag stellt und das begehrte blaue Abzeichen erhält. - Published: 2023-02-28 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/de/instagram-verifizierung/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_353981 - Network: Instagram Wenn Ihr wissen wollt, wie Ihr auf Instagram verifiziert werden könnt, seid Ihr hier richtig. In diesem Leitfaden erklären wir Euch, wie Ihr das begehrte blaue Abzeichen beantragt (das ist der einfache Teil), und geben Euch ein paar Tipps, wie Ihr Euch dafür qualifizieren könnt (schon deutlich schwieriger). Was bedeutet Instagram-Verifizierung? Die Instagram-Verifizierung ist der Vorgang, wie Ihr das blaue Häkchen neben Eurem Nutzernamen erhaltet, der anderen Nutzern der Plattform mitteilt, dass ein Account wirklich dem Nutzer, Künstler, der Marke oder dem Unternehmen gehört, den er repräsentiert. Ihr habt wahrscheinlich schon viele Verifizierungs-Badges gesehen. Wie bei Twitter, Facebook — und ja, auch bei Tinder — sollen die kleinen blauen Häkchen anzeigen, dass die jeweilige Plattform das betreffende Konto als vertrauenswürdig und authentisch bestätigt hat. Diese Abzeichen sollen die echten Accounts hervorheben, damit die Instagram-Nutzer sicher sein können, dass sie der richtigen Person oder Marke folgen. Sie sind in den Suchergebnissen und auf den Profilen leicht zu erkennen und vermitteln Glaubwürdigkeit. Quelle: @creators Es ist nur verständlich, dass Verifizierungsabzeichen auch ein begehrtes Statussymbol sind. Sie sind selten und verleihen dank ihrer Exklusivität auch ein gewisses Prestige — was sich in einem höheren Engagement niederschlagen kann, aber nicht muss. Allerdings stellt Instagram von vornherein klar, dass verifizierte Accounts (so wie Business-Accounts) vom Instagram-Algorithmus keine Sonderbehandlung erhalten. Anders ausgedrückt: Wenn es stimmt, dass verifizierte Accounts im Durchschnitt mehr Engagement erhalten, dann liegt das daran, dass sie großartigen Content posten, der bei ihrer Zielgruppe gut ankommt. Wer kann auf Instagram verifiziert werden? Jeder kann... --- ### Social media marketing tools: The complete guide > Automate your work, save time, and build better relationships with your audience by using the right social media marketing tools. - Published: 2023-02-28 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-marketing-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3116529 To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. The right social media marketing stack quite simply makes you a better marketer. Using the best tools for social media marketing frees up time to dedicate to creative tasks. At the same time, you get a clearer view of how those creative decisions are working out. Here, we take a look at the different kinds of social marketing tools for business that will help you effectively connect with your social media audience and hit your goals in 2023. We've even got platform-specific marketing tools for social media to make sure your social strategy is on-point across every channel. Social media scheduling tools A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time. Most social platforms have some basic native scheduling options. But third-party tools provide greater flexibility, functionality, and the ability to schedule content for multiple social accounts from one dashboard. And by creating extra time in the content creation workflow, social media tools actually help with a lot more than scheduling. Social media management tools provide a workflow that allows teams to work... --- ### 3 herramientas de estadísticas de Facebook que debes usar > Meta descontinuó Facebook Analytics. Aún así, existen otras herramientas de estadísticas de Facebook para recabar información valiosa. - Published: 2023-02-27 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/herramientas-de-estadisticas-de-facebook/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_340061 - Network: Facebook Ya estamos bien entrados en 2024 y Facebook sigue siendo, por mucho, la red social más utilizada en el mundo. Tal vez no salga tanto en las noticias como TikTok o Twitter, pero su alcance, con casi 3 mil millones de usuarios activos, no tiene igual. Con esa audiencia potencial tan extensa, Facebook puede resultar un poco abrumador: ¿cómo saber qué funciona bien para conectar con tu comunidad en una plataforma tan enorme? Las herramientas de estadísticas de Facebook son esenciales para responder esta pregunta y asegurarte de desarrollar una estrategia de marketing en Facebook que funcione para tu marca. ¿Qué son las estadísticas de Facebook? Las estadísticas de Facebook son los datos y herramientas que necesitas para monitorear el desempeño de tu marca en la red social más popular del mundo. Dar seguimiento a las estadísticas de Facebook te ayudará a entender el desempeño pasado de tu marca en Facebook, para que ajustes tu estrategia futura. Con los datos que obtengas de las estadísticas de Facebook, puedes crear un informe específico de esa plataforma, o bien, convertirlo en un informe general para monitorear el desempeño de todas tus redes sociales. Analizar tus estadísticas de Facebook también es importante para entender a tu audiencia. Hay un verdadero tesoro de datos disponibles para ayudarte a revelar exactamente quién está interactuando y siguiendo tu contenido, con información demográfica y geográfica que abarca edad, género, ubicación y más. Todo esto ayuda a refinar tu contenido para llegar a la audiencia que quieres o... --- ### Salesforce Social Studio Sunset: Everything you need to know > Do you use Salesforce Social Studio? Have no idea what to do when it shuts down? Hootsuite can help. Here's how we stack up. - Published: 2023-02-24 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/salesforce-social-studio/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3121044 Salesforce recently announced the retirement of its social media management tool Social Studio. Customers lost access on November 18, 2024, or at the end of their contract, whichever came sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next. What is Salesforce Social Studio? Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Source: Salesforce Social Studio is also built for social media listening. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. When did Social Studio shut down? Salesforce officially shut down Social Studio on Nov. 18, 2024, but some users lost access before then. If your contract ended before Nov. 18, 2024, you lost access as soon as your agreement was up. Before closing Social Studio for good, though, Salesforce... --- ### How to calculate and set your Facebook Ad budget [free tool] > If you want to make the most of your Facebook ad budget, you'll need to do some math first. Don't worry — we can help. - Published: 2023-02-23 - Modified: 2025-03-05 - URL: https://blog.hootsuite.com/facebook-ads-budget/ - Categories: Strategy - Tags: Free tool, Social media advertising - Tags: English - : pll_wpml_354282 - Network: Facebook Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there's a more strategic way to calculate and set it? You're not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it's time to gear up — we're about to explore the secret depths of Facebook Ad budgeting. Get ready to unlock the mysteries of successful ad spending on Facebook! Types of Facebook ads budgets Facebook ad budgets control the amount you spend on your advertising. When determining your Facebook ads budget, you will be faced with two choices: How to divide your ad dollars between all of your ad sets (campaign budgets vs. ad set budgets), and How each ad set spends its allotted money (Lifetime budget vs. daily budget Facebook ads) Depending on the kind of ad campaign you’re running, these budget choices can help you maximize your hard-earned advertising dollars. Tip: If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Campaign and ad set budgets You can set an overall budget for your campaign or individual budgets for your ad sets. Before setting either, consider your total budget for Facebook ads (we’ll help you figure this out below). Campaign budgets are like one big bucket of money that flows to all of your ad sets. It chooses which ad set receives funds based... --- ### Comment établir une charte d'utilisation des médias sociaux efficace pour votre entreprise > Découvrez la différence entre une politique relative aux médias sociaux et une charte d'utilisation des médias sociaux, ainsi que des exemples. - Published: 2023-02-23 - Modified: 2023-02-24 - URL: https://blog.hootsuite.com/fr/charte-utilisation-des-medias-sociaux/ - Categories: Stratégie - Tags: Promotion des employés, Stratégie de médias sociaux - Tags: Français - : pll_wpml_342295 Quel que soit son secteur, une entreprise moderne se doit de disposer d'une charte d'utilisation des médias sociaux. Cette charte présente les bonnes pratiques que vos employés doivent suivre sur les médias sociaux. Dans certains cas, ses règles sont imposées par la loi ou visent à vous protéger sur le plan légal. Mais l'objectif global de cette charte est avant tout de fournir aux employés les informations dont ils ont besoin pour faire les bons choix sur les médias sociaux à la fois pour eux et pour leur entreprise. Cette charte se justifie même si votre entreprise n'est pas encore présente sur les réseaux. Que vous disposiez ou non d'un compte Twitter ou Instagram officiel, vos employés en ont un, eux. Et croyez-nous, ils s'en servent. Dans cet article, nous allons nous pencher sur les points suivants : La différence entre une politique relative aux médias sociaux et une charte d'utilisation des médias sociaux Des exemples concrets d'autres marques La méthode à suivre pour utiliser notre modèle afin de créer votre propre charte Qu'est-ce qu'une charte d'utilisation des médias sociaux ? Une charte d'utilisation des médias sociaux regroupe des directives suggérant aux employés comment se présenter et comment présenter leur entreprise sur leurs comptes de médias sociaux personnels. Il s'agit d'un ensemble de bonnes pratiques d'utilisation des médias sociaux à destination des employés. Elle doit expliquer comment adopter un comportement positif et approprié vis-à-vis de l'entreprise, des autres employés et des clients, et peut inclure des astuces sur les us... --- ### 185 TikTok-Captions, die wirklich funktionieren > Lasst Euch nicht von Schreibblockaden unterkriegen! Wir stellen euch 185 TikTok-Captions vor, die garantiert jedes Video aufpeppen. - Published: 2023-02-23 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/tiktok-captions-die-wirklich-funktionieren/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3119176 - Network: TikTok Bei der Content-Erstellung für TikTok steht Video wahrscheinlich an erster Stelle. Doch selbst das beste Video ist ohne eine gute TikTok-Bildunterschrift unvollständig. Was kann man mit hervorragenden TikTok-Captions erreichen? Die Antwort lautet: eine Menge! Eine gute BU (Bildunterschrift) kann informieren, unterhalten, inspirieren oder jemanden dazu bringen, etwas zu tun (z. B. Euch zu folgen, Euren Link in der Bio anzuklicken oder Euch etwas abzukaufen). Wenn Ihr regelmäßig Beiträge veröffentlicht, wird der Ideen-Pool für neue TikTok-Captions schon mal leer. Deshalb haben wir für Euch 185 der besten TikTok-Bildunterschriften zusammengestellt, um Euch den Einstieg zu erleichtern. Am Ende dieses Beitrags haben wir noch vier Tipps, die Euch bei der Auswahl der richtigen TikTok-Bildunterschrift zum richtigen Zeitpunkt helfen. 185 Ideen für TikTok-Captions Kurze TikTok-Bildunterschriften Ihr müsst nicht viel erzählen, um auf TikTok viral zu gehen oder Engagement zu erhalten. Es hängt zwar von Eurer „Für Dich“-Seite ab, aber ich würde sagen, dass die meisten TikTok-Videos mit kurzen Bildunterschriften auskommen — meist weniger als einen ganzen Satz. Hier einige Vorschläge für kurze BUs. Bis zum Ende anschauen! Das ist keine Übung Das darf doch nicht wahr sein! Ich bin geschockt Ich bin geplättet Keine Ahnung Lifehack Das ist dein Zeichen Darauf hast du gewartet Wenn du dich nicht zwischen _____ und _____ entscheiden kannst Wir warten schon das ganze Jahr drauf Schau mal: gerade eingegangen Ich liebe diesen Trend so sehr Typisch Jetzt wird ausgepackt ENK (Einfach nur Kopfschütteln) Alles klar (oder: ___ gecheckt) Das musst du ausprobieren Dein Wunsch ist mir Befehl Meine... --- ### Cómo hacer repost de un Reel de Instagram (en el feed, las Historias y Reels) > Compartir tus propios Reels y los de otros usuarios nunca fue tan fácil. Sigue leyendo para descubrir cómo hacer repost de un Reel de Instagram. - Published: 2023-02-22 - Modified: 2023-02-22 - URL: https://blog.hootsuite.com/es/como-hacer-repost-de-un-reel-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_3119580 - Network: Instagram “Lo veo, me gusta, hago repost”. Así es. Hacer repost de un Reel de Instagram en tu feed, Historias o pestaña de Reels no solo es sencillísimo, sino también una excelente manera de ayudar a que tu Reel sea visto y no se pierda en el mar de contenidos de Instagram. Ya sea que desees hacer repost de tu propio Reel o agregar Reels de otros usuarios a tu mix de contenidos, ambas opciones pueden ayudarte a impulsar tu crecimiento. A continuación, te compartimos cómo hacer repost de un Reel de Instagram para compartirlo en tu feed principal, como un nuevo Reel o como una Historia y te contamos cómo programar todo con anticipación. ¿Puedes hacer repost de un Reel en Instagram? Hay que comenzar por aclarar que, aunque el proceso no es difícil, Instagram no cuenta con una función nativa para republicar Reels, así que no basta con solo tocar un botón. Sin embargo, existen distintas maneras de hacerlo, y todas te las explicamos aquí abajo. Para hacer repost de tus propios Reels no necesitas herramientas adicionales. Para hacer repost de Reels de otras cuentas de Instagram existen caminos gratuitos, pero necesitas algunas herramientas. Cómo hacer repost de un Reel en Instagram: tres maneras distintas Hay tres razones principales para hacer repost de un Reel: Ampliar el alcance de tu contenido existente Compartir Reels de tus clientes o colaboradores de marketing de influencia Curar tu contenido y publicar más seguido (cosa que al algoritmo de Instagram le encanta) sin... --- ### 185 légendes TikTok pour booster votre créativité > Ne laissez pas le syndrome de la page blanche vous décourager. Utilisez plutôt ces 185 légendes TikTok pour ajouter un peu de piment à vos vidéos! - Published: 2023-02-21 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/legendes-tiktok/ - Categories: Stratégie - Tags: Français - : pll_wpml_3119176 - Network: TikTok Si, en général, vous vous focalisez sur l’image au moment de publier sur TikTok, n’oubliez pas que même la meilleure vidéo n'est pas complète sans une bonne légende. Mais à quoi cela sert-il de publier de meilleures légendes sur TikTok ? Eh bien, à pas mal de choses. Une bonne légende peut informer, divertir, inspirer ou inciter une personne à agir (par exemple, en l’amenant à vous suivre, à cliquer sur votre lien dans la bio ou à acheter quelque chose dans votre boutique). Si vous publiez régulièrement, il peut être difficile de trouver de nouvelles idées de légendes. Nous avons donc compilé 185 idées de légendes TikTok pour vous aider à aller plus loin. Lisez cet article jusqu’au bout et découvrez nos 4 conseils pour rédiger des légendes TikTok efficaces et les publier au meilleur moment ! 185 idées de légendes TikTok Légendes TikTok courtes Sur TikTok, vous n'avez pas besoin d'en dire beaucoup pour devenir viral ou générer de l’engagement. Bien que cela dépende de votre page Pour toi, je dirais que la plupart des vidéos TikTok ont des légendes concises, généralement plus courtes qu’une phrase complète. Voici quelques suggestions. Regarde jusqu'au bout ! Ceci n'est pas un exercice Trop beau pour être vrai Je suis sous le choc Cho-qué Comment devrais-je le prendre ? Astuce du quotidien Bravo champion Le moment que vous attendiez tous Quand tu n’arrives pas à choisir entre ____ et _____ Des années que j’attendais ça Regarde ce que je viens de trouver... --- ### Wie man Reels auf Instagram reposten kann (im Feed, in Stories und in Reels) > Sehen, liken, reposten? Kinderleicht! Erfahrt, wie Ihr eigene und fremde Reels auf Instagram reposten könnt. Im Raster, in Stories und auf Eurem Reels-Tab. - Published: 2023-02-21 - Modified: 2023-02-22 - URL: https://blog.hootsuite.com/de/wie-man-reels-auf-instagram-reposten/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_3119580 - Network: Instagram Wenn ein Reel im Algorithmus-Dschungel verschwindet, wird es dann jemals gesehen? Das Reposten von Reels auf Instagram kann Euch dabei helfen, sicherzustellen, dass jedes Reel gesehen wird. Egal, ob Ihr eigene Reels auf Instagram reposten oder die von anderen zu Eurem Content-Mix hinzufügen möchten, beide Methoden können das Wachstum beschleunigen. Hier erfahrt Ihr, wie Ihr ein Reel auf Instagram im Haupt-Feed, als neues Reel und in Stories neu veröffentlicht — und wie Ihr alle im Voraus planen könnt. Kannst du ein Reel auf Instagram reposten? Prinzipiell jedenfalls. Aber das Reposten von Reels ist kein integriertes Feature von Instagram. Es geht nicht einfach per Knopfdruck. Doch es gibt mehrere Möglichkeiten, die im Folgenden beschrieben werden. Grundsätzlich könnt Ihr: Eigene Reels reposten: Keine zusätzlichen Tools erforderlich. Reels von anderen Instagram-Accounts reposten: Das ist kostenlos möglich, aber Ihr benötigt ein paar Tools. Wie man Reels auf Instagram reposten kann: 3 sinnvolle Einsätze Es gibt 3 Hauptgründe, ein Reel zu reposten: die Reichweite für vorhandenen Content steigern Reels von Kunden oder Influencer-Marketing-Partnern teilen durch das Kuratieren und Wiederveröffentlichen von Reels könnt Ihr häufiger posten, was wiederum der Instagram-Reels-Algorithmus schätzt, ohne dass Ihr mehr Zeit in die Erstellung von Content investieren müsst Bevor es losgeht: Die Regel Nr. 1 beim Reposten von Reels lautet: der ursprüngliche Creator muss immer markiert und als Quelle genannt werden. Wie das bei jeder Methode funktioniert, erfahrt Ihr weiter unten. Wie Ihr ein fremdes Reel in Eurem Instagram-Feed repostet Schritt 1: Ladet eine Repost-App herunter Derzeit kann man kein Reel... --- ### LinkedIn-Beiträge planen: Ein kurzer und simpler Leitfaden > Erfahrt, wie sich LinkedIn-Beiträge planen lassen und Ihr so mehr Zeit für die Erstellung ansprechender Inhalte gewinnt. - Published: 2023-02-16 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/de/linkedin-beitraege-planen-leitfaden/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2773397 - Network: LinkedIn Kann man Beiträge auf LinkedIn planen? Ja! Das ist eigentlich ganz einfach — und es gibt mehrere Möglichkeiten, dies zu tun. Im Weiteren erfahrt Ihr, wie Ihr LinkedIn-Posts terminieren und damit Eure LinkedIn-Marketingstrategie im Voraus planen, Eure LinkedIn-Beiträge und Updates zur Unternehmensseite dann erstellen könnt, wenn es für Euch passt, und sie so plant, dass sie zu dem Zeitpunkt gepostet werden, an dem Eure Zielgruppe am ehesten empfangsbereit ist. https://www. youtube. com/watch? v=bZMWyl6uD30 LinkedIn-Beiträge planen: so geht’s Im November 2022 begann LinkedIn mit der Einführung eines einfachen nativen Planungs-Tools. Um einen Beitrag auf LinkedIn zu planen, geht folgendermaßen vor: Schritt 1. Meldet Euch sich bei Eurem LinkedIn-Konto an und erstellt einen Post Tippt Euer „Broem” ein, fügt Hashtags, ein Foto oder einen Link ein... Ihr wisst, wie der Hase läuft. Erstellt den Post auf dieselbe Weise wie immer. Schritt 2. Klickt auf das Uhrensymbol in der unteren rechten Ecke des Post-Editors Das Terminplanungssymbol befindet sich direkt neben dem Post-Button. 3. Wählt den Tag und die Uhrzeit aus, zu der Euer Beitrag veröffentlicht werden soll Dann klickt auf „Weiter”. 4. Klickt auf den Planen-Button Ihr habt die Möglichkeit, den Beitrag zu überprüfen, bevor Ihr den Button anklickt. Das war’s! Wie man geplante Beiträge auf LinkedIn findet und bearbeitet Das ist etwas komplizierter. Um geplante Beiträge zu sehen, müsst Ihr zum Post-Creator gehen und auf das Uhrsymbol klicken. Dort klickt Ihr unter den Dropdown-Menüs, in denen Ihr die Uhrzeit und den Tag auswählt, an dem Euer Beitrag veröffentlicht werden soll, auf „Alle... --- ### Comment remettre un reel sur Instagram (sur votre profil, dans vos stories et dans vos reels) > J’aime donc je reposte – et il n’y a rien de plus facile. Découvrez comment remettre un reel sur votre profil, dans vos stories ou dans votre onglet reels. - Published: 2023-02-16 - Modified: 2023-02-22 - URL: https://blog.hootsuite.com/fr/comment-remettre-un-reel-sur-instagram/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_3119580 - Network: Instagram Si un reel se perd dans la jungle des algorithmes, apparaîtra-t-il sur le fil d’autres utilisateurs ? Remettre un reel sur Instagram peut augmenter vos chances d’obtenir des vues. Reposter l’un de vos propres reels ou ajouter des reels d’autres personnes à vos créations peut véritablement faire exploser votre croissance. Découvrez comment remettre un reel sur Instagram en tant que nouveau reel sur votre profil ou dans une story – mais aussi comment programmer vos publications. Pouvez-vous remettre un reel sur Instagram ? Oui... Enfin, en quelque sorte. Instagram n’intègre pas de fonctionnalité permettant de remettre un reel sur son profil en appuyant simplement sur un bouton. Mais il existe plusieurs façons de le faire — toutes présentées dans la suite de cet article. Vous souhaitez republier vos propres reels ? Aucun outil supplémentaire n’est requis. Vous voulez reposter des reels d’autres comptes Instagram ? Vous pouvez le faire gratuitement, mais vous aurez besoin de quelques outils. Comment remettre un reel sur Instagram : 3 méthodes Pourquoi republier un reel ? Principalement pour l’une de ces trois raisons : étendre la portée de votre contenu existant partager les reels de vos clients ou de vos partenaires influenceurs poster plus souvent, ce que l’algorithme des reels Instagram adore, sans consacrer plus de temps à la création de contenu. Avant de commencer : la règle n°1 du partage de reels est de toujours mentionner et créditer l’utilisateur qui a initialement créé le contenu. J’explique comment faire cela dans chacune des méthodes ci-dessous.... --- ### Cómo programar publicaciones en LinkedIn: una guía simple y eficaz > Aprende a programar publicaciones en LinkedIn y libera espacio en tu agenda para enfocarte en la creación de contenidos increíbles. - Published: 2023-02-15 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/es/programar-publicaciones-en-linkedin-guia/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2773397 ¿Es posible programar publicaciones en LinkedIn? ¡Sí, sí lo es! Existen un par de opciones distintas que, además, son bastante sencillas. Sigue leyendo para aprender cómo programar tus publicaciones en LinkedIn en los horarios en los que tu audiencia está más activa. Programar con anticipación te facilitará la planificación de tu estrategia de marketing en LinkedIn, la creación de publicaciones en LinkedIn y la actualización de la página de tu empresa cuando mejor te acomode. https://www. youtube. com/watch? v=bZMWyl6uD30 Cómo programar publicaciones en LinkedIn En noviembre de 2022, LinkedIn introdujo una herramienta nativa bastante simple para programar publicaciones. Para programar una publicación directo desde LinkedIn, sigue estos pasos: Paso 1. Inicia sesión en tu cuenta de LinkedIn y comienza a crear tu publicación Teclea tu mensaje, agrega hashtags e incluye una foto o enlace... ya sabes cómo es la cosa. En pocas palabras, crea una publicación como siempre lo harías. Paso 2. Haz clic en el ícono de reloj en la esquina inferior derecha del editor de publicaciones El ícono de programación está a un lado del botón para publicar. 3. Selecciona un día y hora para publicar tu post Luego, haz clic en Siguiente. 4. Presiona el botón Programar Antes de programar, puedes revisar tu publicación y, una vez que estés seguro de que todo está bien, ¡estás listo! Eso es todo. Cómo ver y editar publicaciones programadas en LinkedIn Para ver tus publicaciones programadas, tienes que ir al creador de publicaciones y hacer clic en el ícono de... --- ### Comment programmer des publications sur LinkedIn : guide facile et rapide > Découvrez comment programmer des publications sur LinkedIn et gagnez du temps pour vous concentrer sur la création de contenu attrayant. - Published: 2023-02-14 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/fr/comment-programmer-des-publications-sur-linkedin/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2773397 Peut-on programmer des publications sur LinkedIn ? Bien sûr ! C’est en réalité assez facile — et il existe plusieurs manières de le faire. Poursuivez votre lecture pour découvrir comment programmer des publications sur LinkedIn. Vous pourrez ainsi planifier votre stratégie de marketing sur LinkedIn, créer vos publications et mettre à jour la page de votre entreprise quand vous le souhaitez, puis programmer leur publication au meilleur moment pour votre audience. https://www. youtube. com/watch? v=bZMWyl6uD30 Comment programmer des publications sur LinkedIn En novembre 2022, LinkedIn a commencé à déployer un outil simple de planification intégré à sa plateforme. Pour programmer une publication sur LinkedIn, suivez les étapes suivantes : Étape 1. Connectez-vous à votre compte LinkedIn et créez votre publication Tapez votre broem, ajoutez des hashtags, intégrez une photo ou un lien... Vous connaissez la chanson. Créez une publication comme vous le feriez habituellement. Étape 2. Cliquez sur l’icône horloge en bas à droite de l’éditeur Elle est située juste à côté du bouton Post. Étape 3. Sélectionnez la date et l’heure de publication Puis cliquez sur Suivant. Étape 4. Cliquez sur Programmer. Vous pourrez vérifier votre publication avant de cliquer sur le bouton. Et voilà ! Comment voir et modifier des publications programmées sur LinkedIn Cette partie est un peu plus délicate. Pour voir vos publications programmées, rendez-vous dans l’éditeur de post et cliquez sur l’icône horloge. En dessous des menus déroulants pour sélectionner la date et l’heure de publication de votre post, cliquez sur Voir tous les posts... --- ### 7 Smart Ways You Can Use TBT To Grow Your Brand on Social > TBT — or Throwback Thursday — isn't just for old baby pictures. We've got 7 tips to help your brand make the most of the popular hashtag. - Published: 2023-02-13 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/how-to-use-tbt-for-marketing/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_339227 Some hashtags feel like quaint relics of an internet past. But there's one throwback hashtag that will never go out of style: #TBT. Maybe it's because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people's deep desire to share their favorite moments from the past. In other words, #TBT is here to stay. Here's how to use it in 2023. What does TBT mean? TBT stands for "Throwback Thursday. " Social media users use this hashtag on posts that "throwback" to an older version of themselves. While the hashtag is most common on Twitter and Instagram, you can find it used all over the internet. TBT or Throwback Thursday posts can be selfies, audio or video recordings, or even text describing a memory or a past event. It's a handy excuse to dredge up a memory from the past. (In fact, it might not even be a good memory — a Throwback Thursday post could also play nicely as the "before" to a "before and after" post. ) When did TBT start? The history of this social media trend actually goes back pretty far. Vox says that blogger Mark Halfhill was one of the first to use the phrase on his sneaker blog in 2006, while Time reports that a guy named Bobby first brought the #ThrowbackThursday hashtag to life on Instagram with this photo of Hot Wheels in 2011: https://www. instagram. com/p/Bgz04/ People now love throwing... --- ### Comment optimiser vos messages directs Instagram : le guide définitif > Les messages directs Instagram aident les marques à interagir avec leurs followers, à fournir une assistance à leurs clients et plus encore. - Published: 2023-02-09 - Modified: 2023-02-09 - URL: https://blog.hootsuite.com/fr/messages-directs-instagram-guide/ - Categories: Stratégie - Tags: Français - : pll_wpml_2227424 - Network: Instagram L’époque où il fallait appeler la hotline du service client ou envoyer un email pour se renseigner sur un nouveau produit est bel et bien révolue. Désormais, pour contacter une marque, les consommateurs privilégient les messages directs Instagram. Près de 50 % des gens estiment que les canaux digitaux seront leur principal moyen de contacter les marques à l’avenir. Et si l’on considère que 90 % d’entre eux suivent au moins une entreprise sur Instagram, on peut affirmer sans risque de se tromper que, dans les années à venir, une grande partie des consommateurs préfèreront envoyer un message direct sur Instagram pour contacter un service client. La messagerie directe Instagram permet d’interagir de manière personnalisée avec les clients, les influenceurs, les partenaires de la marque et toutes les autres parties prenantes. Lorsqu’elle est bien utilisée, cette fonctionnalité peut aider votre marque à établir une relation solide avec votre public en faisant en sorte que celui-ci se sente écouté et soutenu. Voici quelques conseils sur la manière d’envoyer des messages directs Instagram ou d’y répondre afin de profiter pleinement des multiples possibilités offertes par cette fonctionnalité. Qu’est-ce qu’un MD Instagram ? Les MD Instagram sont des messages directs échangés entre un utilisateur d’Instagram et un autre utilisateur ou un groupe d’utilisateurs. De nombreux types de contenu peuvent être partagés par le biais des MD : Photos Vidéos Fichiers audio Stickers GIF Ces messages sont privés et n’apparaissent pas dans le feed, le profil ou les recherches de votre marque. Les followers... --- ### 10 Social Media Design Tips To Stand Out on the Feed > If your social posts are visually unappealing, they'll be lost in the feed. Learn the best social media design tips to help you stand out. - Published: 2023-02-09 - Modified: 2024-01-10 - URL: https://blog.hootsuite.com/social-media-design/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3120521 As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don't have an in-house designer? What if you don't have any formal design background at all? Fear not–here are 10 social media design tips to help your posts stand out on the feed. What is social media design? Social media design is the practice of creating visuals for social media platforms such as Instagram, Facebook, TikTok, Twitter, and more. This includes posts, stories, profile images, graphics, and other visuals to help support your content strategy. Social media design is important because it helps create brand recognition and adds to the overall aesthetic of a page or profile. It can also be used to make posts stand out in a crowded feed or to capture the attention of potential followers. For example, a travel brand might use a combination of high-quality photos and professional graphics that feature bold colors to create visually appealing posts. Or a bakery might rely on bright and colorful visuals like pastel frosted donuts or cupcakes with creative typography overlays. https://www. instagram. com/p/CjqDD7HMtJH/? utm_source=ig_web_copy_link 10 important social media design tips When creating your own social media design, there are a few things to keep in mind. 1. Build a clear visual strategy Great visuals are only as good... --- ### 7 inspirierende Social-Media-Kampagnen (plus Gratis-Template) > Meta Description: Social-Media-Kampagnen sind der Raketentreibstoff im Marketing: ein geballter Energieschub, der Eure Marke stärkt - Published: 2023-02-09 - Modified: 2023-02-09 - URL: https://blog.hootsuite.com/de/social-media-kampagnen-strategie/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_68564 Social-Media-Kampagnen sind der Raketentreibstoff im Marketing: ein geballter Energieschub, der auf den Ruf, die Bekanntheit und den Umsatz Eurer Marke einzahlt. Ihr sucht nach Inspirationen für Eure nächste Social-Media-Kampagne? Wir haben eine Auswahl der besten Social-Media-Kampagnen zusammengestellt, um Euch zu zeigen, wie man es richtig macht. Was ist eine Social-Media-Kampagne? Eine Social-Media-Kampagne verstärkt oder unterstützt Eure Social-Media-Marketingstrategie. Es handelt sich um eine Reihe koordinierter Aktionen, mit denen Ihr die strategisch festgelegten Ziele erreichen könnt. Social-Media-Kampagnen zeichnen sich durch konkrete Ergebnisse aus, die Ihr über einen bestimmten Zeitraum (z. B. einen Monat) nachverfolgen und messen könnt. Eine Kampagne sollte konzentrierter und gezielter sein als Eure „normalen“ Social-Media-Inhalte. Eure Kampagne kann sich auf ein einzelnes Netzwerk beschränken oder über mehrere Social-Media-Plattformen erstrecken. Häufig widmet sie sich einem bestimmten Thema wie „Black Friday“ oder „Fashion Week“. 7 inspirierende Social-Media-Kampagnen Lasst Euch von den folgenden sieben Beispielen für Eure nächste Social-Media-Kampagne inspirieren. Die „Snap to Steal“-Snapchat-Kampagne von Cheetos Plattform: Snapchat Was hat Cheetos getan? Chester Cheetah (ein Zeichentrick-Gepard, der als Maskottchen der Snack-Marke Cheetos auftritt) ist ein wirklich anspruchsvoller Typ: Als die Marke ein neues Knabberprodukt — Cheetos Crunch Pop Mix — auf den Markt bringen wollte, war ein Super-Bowl-Werbespot am Sonntag einfach nicht genug. Also entwickelte das Cheetos-Marketingteam ein spezielles Snapchat-AR-Erlebnis, das es Snapchat-Nutzern ermöglichte, ihre Kamera auf einen Cheetos-TV-Spot zu richten und sich virtuell eine Tüte vom Bildschirm zu „schnappen“. Die Teilnahme an diesem digitalen Erlebnis lohnte sich auch im wirklichen Leben. Die Teilnehmer an der AR-Experience erhielten einen Gutschein für eine... --- ### 12 bancos de videos gratuitos para usar en tus redes sociales > Hemos compilado una lista de bancos de videos gratuitos (o videos de stock) para que puedas usarlos en tus contenidos de marketing digital. - Published: 2023-02-08 - Modified: 2024-01-05 - URL: https://blog.hootsuite.com/es/bancos-de-videos-gratuitos/ - Categories: Estrategia - Tags: Creación de contenido, Video social - Tags: Español - : pll_wpml_353967 Como nos encanta hacerte las cosas más sencillas, en este artículo hemos compilado una lista de bancos de videos gratuitos (o videos de stock) para tus contenidos de marketing digital. ¿Por qué? Porque los humanos que usamos internet estamos obsesionados con los videos. Solo para que te des una idea, la gente ve más de mil millones de horas de video en YouTube todos los días En TikTok, las personas ven más de mil millones de videos individuales cada día. Incluso Instagram, la aplicación para compartir fotos más popular del mundo, ha estado enfocándose mucho más en los videos, pues éstos reciben el doble de interacciones que las fotos. Todo esto significa que los videos deben ser una parte importante de tu estrategia de marketing en redes sociales. (Hmmm, ¡quizá debimos haber hecho un video en vez de un artículo! ) La buena noticia es que no necesitas un profesional para crear videos geniales para tus redes sociales. Simplemente, necesitas una buena lista de bancos de videos gratuitos. Y eso es precisamente lo que tenemos aquí. Sigue leyendo para saber qué páginas te ofrecen videos que puedes reutilizar, combinar o reimaginar sin tener que preocuparte por infringir derechos de autor. (¿Buscas también imágenes de stock? Una vez más, tenemos lo que necesitas en esta otra lista de páginas de fotos gratuitas. ) Así que visita estos sitios de videos de stock, descarga los que necesites, agrégales texto, gráficos o música para hacerlos más atractivos para tu siguiente campaña de marketing...... --- ### Fare Marketing su Instagram: guida completa + 18 strategie > Il marketing su Instagram è competitivo, ma non impossibile. Segui questa guida e prova le nostre 18 strategie per avere successo nel 2023 - Published: 2023-02-08 - Modified: 2023-12-13 - URL: https://blog.hootsuite.com/it/marketing-instagram-guida-strategie/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_2222016 - Network: Instagram Perché devi fare marketing su Instagram se vuoi far crescere la tua attività? Perché con oltre 2 miliardi di utenti attivi mensili nel quarto trimestre del 2021 (+200% rispetto al 2018), Instagram è la piattaforma trendsetter del social media marketing. Instagram ha plasmato il panorama del social commerce, l'economia dei creator e il modo in cui i marchi utilizzano i social media da oltre un decennio. Se ti chiedi se hai bisogno di investire in annunci Instagram per avere successo, o se sia forse meglio lanciarti in balletti sui Reels qui sei nel posto giusto per avere risposte. Continua a leggere e scoprirai come utilizzare al meglio gli strumenti che Instagram offe per far crescere la tua attività online, indipendentemente dal tuo settore o dai tuoi obiettivi. Che cos'è il marketing su Instagram? Il marketing di Instagram è la pratica di utilizzare la piattaforma per aumentare la consapevolezza del marchio, il pubblico, i lead e le vendite. In quanto piattaforma di social network preferita dalle persone di età compresa tra 16 e 34 anni, Instagram è uno spazio di marketing altamente efficace per marchi, imprenditori e creator. Le strategie di marketing di Instagram includono: Contenuti organici: post con foto, video o caroselli, storie Contenuti a pagamento: annunci Instagram, inclusi annunci di storie, annunci Shopping e altro ancora Influencer marketing Strumenti per gli acquisti: scheda Negozio, Tag e catalogo prodotti, Acquisti dal vivo, Checkout su Instagram, Annunci Shopping Come configurare Instagram per il marketing Se hai appena iniziato, ecco cosa devi... --- ### Why Can’t I Boost My Reel? 10 Troubleshooting Tips - Published: 2023-02-06 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/why-cant-i-boost-my-reels/ - Categories: Strategy - Tags: Social media advertising, Social media strategy - Tags: English - : pll_wpml_3120426 - Network: Instagram Having trouble boosting your Instagram Reels? You’ve come to the right place. Boosting Instagram Reels is supposed to be super easy, whether you’re doing it on the Instagram app or via a social media management dashboard. But the truth is, there are plenty of problems that can come up along the way. If you’ve ever felt frustrated with the Reels boosting process: you’re not alone. That’s why we’ve compiled this super list of troubleshooting tips for Instagram Reels boosting. Bookmark this page now so you never have to throw your phone across the room in frustration ever again. Then, read on for answers to the most common issues with boosting Instagram Reels. Why can’t I boost my Reels? 10 common error messages and issues If you’ve got a love-hate relationship with Instagram Reels’ new boost feature, we feel you. Some days, it just takes a few taps to spread your awesome content to your target audience. On other days, it feels like everything that could go wrong does. Why can I boost this Reel but not that one? Is cross-posting on Facebook ruining my life? Why can’t I even find the boost button today? The truth is, no social media relationship is perfect. But armed with knowledge, we know you crazy kids can work through these rough patches. Call us Cupid: we just want to help you fall in love with Instagram Reels again — and keep boosting in bliss. Read on or watch the video below for the most... --- ### Content Moderation Guide: Tips, Tools, and FAQs > Learn how content moderation tools and best practices can help you keep your social channels safe, friendly, and pleasant. - Published: 2023-02-06 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/content-moderation/ - Categories: Strategy - Tags: Content creation, Social listening - Tags: English - : pll_wpml_3120464 Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. What is content moderation? Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. Those third parties might be your followers, customers, or random strangers on the internet. The content moderator’s role is to make sure that real people get a real response, while trolls and bots get sorted into the virtual dustbin. Content moderators also screen comments and other public-facing content for profanity, obscenity, slurs, and other offensive or material. Why is content moderation important? Content moderation is important for a couple of main reasons. 1. Customer service Customers and potential customers may use your social channels to reach out for help. A content moderator makes sure incoming queries are answered appropriately. On small teams, the content moderator might be responsible for answering questions directly. On larger teams, they might have help in the form of other marketing members or members of the customer service team. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. That might mean addressing messages themselves or assigning them to someone else. It’s important to note that the content moderation process is not about trying... --- ### Creative Block Is Inevitable—Here's How Our Social Team Beats It > All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts. - Published: 2023-02-03 - Modified: 2024-01-10 - URL: https://blog.hootsuite.com/how-to-overcome-creative-block-on-social-media/ - Categories: Hootsuite HQ - Tags: Content creation - Tags: English - : pll_wpml_3120414 You got a good night’s sleep, an extra hot venti latte within reach, your favorite get-sh*t-done playlist going, a beautiful blank page staring at you, and you’re ready for your creative mind to spew brilliant ideas all over it. But, alas, nothing. It’s the worst feeling—especially when you’re under pressure to deliver a full month of social content yesterday. It’s a lot. As a social media manager, you’re expected to be creative every single day—heck every single hour. And that’s hard AF. But writer’s block is still not normalized in the social media profession. And Hootsuite’s own social team wants to change that—because they, too, have many moments where ideas just aren’t flowing. So here, our in-house aces reveal what they do when they can’t come up with anything, and share their best tips on how to beat—and maybe even avoid—creative block. Because even the most experienced creative professionals aren’t immune to it. Find inspo where you expect it the most—and the least 1. Be on social We know, we know. This is a given. (If it’s not, we have more work to do than we thought. ) But it still deserves a mention because it’s probably the most important way for social marketers to draw inspiration. Brayden Cohen, Manager of Social Marketing at Hootsuite, says scrolling through your social feeds is really just the baseline of what you should be doing. You should have a never-ending fascination—even, dare we say it, an obsession—with social media, and the ‘Save’ button... --- ### Quel est le meilleur horaire pour poster sur TikTok ? [Aide-mémoire] > Le meilleur horaire pour publier sur TikTok varie chaque jour. Suivez ces recommandations et votre contenu sera repris par l’algorithme. - Published: 2023-02-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/meilleur-horaire-pour-poster-sur-tiktok/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Planification des réseaux sociaux, Recherche originale - Tags: Français - : pll_wpml_2771428 - Network: TikTok Quel est le meilleur horaire pour poster sur TikTok ? Pourriez-vous toucher un plus grand nombre de personnes en publiant à une heure particulière ou un jour précis de la semaine ? Pourriez-vous améliorer vos taux d’engagement en adoptant le calendrier de publication « parfait » ? Lisez la suite pour savoir quand publier sur TikTok et vous assurer que votre contenu sera repris par l’algorithme et atteindra les bonnes personnes. Pour gagner du temps, vous pouvez aussi consulter notre vidéo afin d’identifier le meilleur moment pour publier votre contenu en quatre petites minutes : https://www. youtube. com/watch? v=ldqxKXGjRFQ Existe-t-il un horaire idéal pour publier sur TikTok ? Oui et non. TikTok fait un excellent travail en proposant à chacun de ses utilisateurs un mélange de contenu hautement personnalisé accessible via l’onglet Pour toi présent sur la page d’accueil de l’application. Néanmoins, ces vidéos sont en général assez récentes (moins de deux jours). Pour obtenir de meilleurs résultats, il est donc préférable de publier sur TikTok lorsque votre public est présent sur la plateforme. En d’autres termes, pour trouver le meilleur horaire de publication, vous devrez comprendre où se trouve votre public (les fuseaux horaires sont importants) et à quel moment il est en ligne. Mais pour atteindre un vaste public sur TikTok, il ne suffit pas de savoir quand publier. Votre fréquence de publication peut également avoir une incidence sur la diffusion de votre contenu sur la plateforme (TikTok recommande de publier 1 à 4 fois par jour). Pour... --- ### Wie Ihr die Interaktionsrate (bzw Engagement-Rate) berechnen könnt: Kalkulator + Leitfaden > Die Interaktionsrate zeigt, ob sich Eure Zielgruppe für Eure Social-Media-Posts interessiert und mehr davon sehen will. - Published: 2023-02-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/engagement-rate/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2224224 Die Interaktionsrate- oder Engagement-Rate ist die Währung der Social-Media-Marketing-Branche. Sicher: Vanity-Metriken wie Follower und Impressions haben ihre Berechtigung. Aber Engagement-Metriken wie die Anzahl der Likes und Kommentare ermöglichen einen zuverlässigeren Blick auf die Social-Media-Performance. Deshalb wird die Engagement-Rate oft als Verkaufsargument im Influencer-Marketing oder zur Messung des Return of Investment von Social-Media-Kampagnen eingesetzt. Aber es gibt ein paar unterschiedliche Methoden, um diese zu kalkulieren. Lest weiter, um mehr über die Social-Media-Engagement-Raten zu erfahren — und nutzt unseren interaktiven Engagement-Raten-Kalkulator, um zu ermitteln, wie gut Eure Accounts abschneiden. Was ist die Interaktionsrate? Die Interaktions- oder Engagement-Rate ist eine Social-Media-Marketing-Kennzahl, die die Anzahl der Interaktionen misst, die ein Inhalt (oder eine Kampagne oder ein gesamter Account) im Vergleich zur Reichweite, den Followern oder der Größe der Zielgruppe erhält. Wenn es um Social-Media-Analytics geht, ist das Wachstum der Follower wichtig. Aber es bedeutet nicht viel, wenn sich Eure Zielgruppe nicht für den Content interessiert, den Ihr postet. Ihr braucht Kommentare, Shares, Likes und andere Aktionen, die zeigen, dass Eure Inhalte bei den Leuten, die sie sehen, auch ankommen. Was zählt noch als Engagement? Ihr könnt alle oder einige dieser KPIs in die Berechnung Eurer Engagement-Rate einbeziehen: Reaktionen Likes Kommentare Shares Gespeicherte Inhalte Direktnachrichten Erwähnungen (getaggt oder nicht getaggt) Click-Throughs Klicks Profilbesuch Antworten Retweets zitierte Tweets Regrams Link-Klicks Anrufe Texte Sticker antippen (Instagram Stories) Emails “Wegbeschreibung” (nur für Instagram Accounts) Verwendung von Marken-Hashtags Kostenloser Kalkulator für die Interaktionsrate Bereit, Eure Engagement-Rate zu berechnen? Nutzt den Kalkulator unten, um Eure Engagement-Rate pro Post zu ermitteln.... --- ### 151 Instagram Quotes for Literally Any Occasion > Trying to find the perfect Instagram quote for your post, Reel or bio? We've got 150+ options to suit any occasion. - Published: 2023-02-01 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-quotes/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3120355 - Network: Instagram Do you ever find yourself stuck in a creative rut when thinking of quotes for Instagram? Fear not! We've put together a giant list of Instagram quotes perfect for any situation that requires a witty, endearing, or super-sassy saying to make your post stand out. Whether it’s 2 AM, the morning after that wild Friday night, or just Monday motivation, we’ve got you covered with some classic (and original) Insta-worthy quips! 151 Instagram quotes for any type of post Below, we cover a mix of famous quotes and original quotes you can shamelessly copy, paste, and pass off as your own. Here are 151 Instagram quotes perfect for literally any occasion. Quotes for Instagram bio Your bio should tell the world who you are, so don’t be afraid to let your personality shine through. It can be as sassy or serious as you want people to take you. If you want to keep it bare bones, just list your name and what you do. Or throw in an emoji that sums you up. Here for the dog pics I'm not really here Just here for the validation Follow for bad decisions and poor impulse control Food-photo expert Writer, dog-walker, maker of fried rice ASL? Writer by day, zombie slayer by night Looking for entertainment until I’m cryogenically frozen "Not all those who wander are lost. " - J. R. R. Tolkien "In a world where you can be anything, be kind. " - Jennifer Dukes Lee "People who are crazy... --- ### Cómo verificar tu cuenta de TikTok: consejos para lograr una solicitud exitosa > Si quieres verificar tu cuenta de TikTok, preparar la solicitud es la parte fácil. Lograr que tu solicitud sea aprobada, ahí está lo difícil. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://blog.hootsuite.com/es/como-verificar-tu-cuenta-de-tiktok/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2771433 - Network: TikTok Incluso si no es tu intención convertirte en la siguiente Domelipa, vale la pena saber cómo verificar tu cuenta de TikTok. Después de todo, TikTok tiene alrededor de mil millones de usuarios activos al mes; es decir, una audiencia potencial gigantesca a la cual sacarle provecho. Las cuentas verificadas de TikTok tienen mayor exposición y, de cierta manera, más credibilidad. Una insignia de verificación, básicamente, es el sello de aprobación de los jefes supremos de TikTok. Si te has preguntado cómo conseguir la palomita azul en TikTok, sigue leyendo, pues te compartiremos qué es la verificación de TikTok, por qué es importante y cómo asegurarte de que tu solicitud de verificación sea aprobada. ¿Qué significa tener una cuenta verificada en TikTok? Al igual que en otras plataformas sociales, una palomita azul en TikTok significa que la identidad de una cuenta ha sido confirmada. Las verificaciones suelen estar reservadas para las celebridades, marcas o influencers, ya que estas cuentas son las más propensas a tener imitaciones. Sin embargo, no tienes que ser súper famoso para tener una cuenta verificada. De hecho, hay muchas empresas de todo tipo (¡como Spikeball! ) que están verificadas en TikTok. Sigue leyendo para descubrir las cosas más importantes que debes saber sobre la verificación en TikTok. O también puedes ver este video: https://www. youtube. com/watch? v=XXGkJm-hCBg ¿Por qué verificar tu cuenta de TikTok? En pocas palabras, verificar tu cuenta en TikTok puede ayudarte a establecer y consolidar tu marca en la plataforma. Si eres músico, actor,... --- ### 7 exemples de campagnes sur les réseaux sociaux réussies (+ modèle gratuit) > Les campagnes sur les réseaux sociaux sont les moteurs de vos efforts marketing : un véritable concentré d’énergie qui dynamise votre marque. - Published: 2023-01-31 - Modified: 2023-02-01 - URL: https://blog.hootsuite.com/fr/exemples-de-campagnes-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_68564 Les campagnes sur les réseaux sociaux sont les moteurs de vos efforts marketing : un véritable concentré d’énergie capable de booster la réputation, la notoriété ou les ventes de votre marque. Vous cherchez de l’inspiration pour votre prochaine campagne sur les médias sociaux ? Nous avons rassemblé une sélection de campagnes parmi les plus stimulantes de 2022 pour vous montrer la manière de procéder. Qu’est-ce qu’une campagne sur les réseaux sociaux ? Une campagne sur les médias sociaux a pour but de renforcer ou de soutenir votre stratégie de marketing sur les réseaux sociaux. Elle se compose d’une série d’actions coordonnées qui visent à atteindre les objectifs fixés dans votre stratégie globale. Une campagne sur les médias sociaux présentera des résultats précis qui peuvent être suivis et mesurés sur une période de temps donnée (un mois par exemple). Elle doit être plus concentrée et ciblée que le contenu que vous publiez habituellement sur les réseaux sociaux. Votre campagne peut se limiter à un seul réseau ou se déployer sur plusieurs plateformes de médias sociaux. Dans la plupart des cas, elle portera sur un thème spécifique, comme le Black Friday ou la Fashion Week. 7 exemples de campagnes sur les réseaux sociaux réussies Ces sept exemples devraient vous aider à trouver l’inspiration pour votre prochaine campagne sur les réseaux sociaux. Campagne Snap to Steal de Cheetos sur Snapchat Plateforme : Snapchat L’idée de Cheetos Chester Cheetah, le fameux guépard emblématique de Cheetos, est un animal exigeant. Pour lancer son tout nouveau... --- ### So kommt man zu einer Verifizierung auf TikTok: Tipps für eine erfolgreiche Anfrage > Wenn Ihr auf TikTok verifiziert werden wollt, ist die Anfrage relativ einfach — aber mit der Genehmigung wird es schon schwieriger. - Published: 2023-01-31 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/de/verifizierung-auf-tiktok/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771433 - Network: TikTok Auch wenn Ihr nicht zur nächsten Charli D’Amelio werden wollt, solltet Ihr wissen, wie man auf TikTok verifiziert wird. Immerhin hat das soziale Netzwerk um die eine Milliarde aktive Nutzer im Monat. Diese riesige potenzielle Zielgruppe gilt es für Eure Zwecke zu nutzen. Ein verifizierter TikTok-Account profitiert von einer erhöhten Sichtbarkeit und einem gewissen Maß an Glaubwürdigkeit. Ein Verifizierungsabzeichen ist also eine Art Gütesiegel der TikTok-Führung. Wenn Ihr Euch schon einmal gefragt habt, wie man auf TikTok an das blaue Häkchen kommt, dann lest weiter. Im Folgenden erfahrt Ihr, was eine Verifizierung auf TikTok ist, warum sie eine Rolle spielt und wie Ihr dafür sorgen könnt, dass Euer Verifizierungsantrag positiv beantwortet wird. Was bedeutet eine Verifizierung auf TikTok? Wie auf anderen Social-Media-Plattformen bedeutet auch ein blaues Häkchen auf TikTok, dass die Identität eines Accounts bestätigt wurde. Eine Verifizierung ist in der Regel für Prominente, Marken oder Influencer reserviert, weil deren Accounts am ehesten zum Ziel von Nachahmern werden. Man muss aber nicht superberühmt sein, um auf TikTok verifiziert zu werden. Es gibt alle möglichen Arten von Unternehmen (wie Spikeball), die eine TikTok-Verifizierung erhalten haben. Im Folgenden erfahrt Ihr alles, was Ihr wissen müsst, um auf TikTok verifiziert zu werden. Oder Ihr schaut Euch gleich unser Video an: https://www. youtube. com/watch? v=XXGkJm-hCBg Warum solltet Ihr auf TikTok verifiziert sein? Kurz gesagt: Eine Verifizierung auf TikTok kann Euch dabei helfen, Eure Marke zu etablieren und solide auszusehen. Wenn Ihr Musiker, Schauspieler, Autoren oder auch Unternehmensinhaber seid, kann ein TikTok-Verifizierungsabzeichen Eure Karriere (oder... --- ### How To Go Viral on TikTok: 11 Top Tips (and Why They Work) > Anyone can go viral on TikTok, regardless of follower count. Try these tips and learn how to put your content in the spotlight. - Published: 2023-01-31 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/how-to-go-viral-on-tiktok/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2771926 - Network: TikTok Going viral on TikTok can be a challenging but rewarding experience. With over 1 billion monthly active users and millions of videos uploaded daily, it can take a lot of work to stand out on the platform. However, it is possible — and on TikTok, even small accounts have been known to go mega-viral. Here are 11 tips to help you increase your chances of going viral on the platform. How does content go viral on TikTok? Like most social media algorithms, TikTok serves content to its users based on posts they’ve interacted with previously. This applies to videos you see in both your “Following” feed and on your “For You” page (FYP). The real question is, how does TikTok decide which videos end up on our FYPs? According to TikTok, the algorithm recommends content based on videos that you’ve interacted with (watched, liked, shared, commented on), who you follow, what content you create, and your account demographics, as well as what’s in the video itself (captions, sounds, hashtags). TikTok then serves a mix of similar content from both accounts you follow and don’t follow. In order to go viral, your video has to pass a crucial informal "test. " The app serves your video to a small group of users that TikTok believes is a representative sample based on your video’s contents (title, hashtags, captions, sound). If it performs well with that sample of users in views and engagement, TikTok may show it to a larger audience. We don’t... --- ### Guía para calcular tu tasa de interacción (+ calculadora gratuita) > La tasa de interacción es la mejor forma de saber si a tu audiencia le importa lo que publicas en redes sociales y qué contenidos quieren ver aún más. - Published: 2023-01-30 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/es/calcula-la-tasa-de-interaccion/ - Categories: Estrategia - Tags: Participación en redes sociales - Tags: Español - : pll_wpml_2224224 Las tasas de interacción son el pan de cada día en la industria del marketing en redes sociales. Sin duda, las métricas de vanidad como los seguidores y las impresiones tienen cierto valor. Pero las métricas de interacción, como el número de ‘me gusta’ y los comentarios, aportan perspectiva a tu desempeño en redes sociales. Es por eso que, muchas veces, la tasa de interacción, es usada como punto de venta en el marketing de influencia y los kits de medios, o como medidor del ROI de una campaña en redes sociales. Sigue leyendo para saber más sobre las tasas de interacción en redes sociales y ¡usa nuestra calculadora de interacciones gratuita para descubrir qué tan bien van tus cuentas! ¿Qué es la tasa de interacción? La tasa de interacción es una métrica utilizada en el marketing de redes sociales para medir la cantidad de interacciones que obtiene un contenido (o una campaña o una cuenta completa) en relación con su alcance, sus seguidores o el tamaño de su audiencia. Cuando hablamos de análisis de redes sociales, el crecimiento en el número de seguidores es importante. Sin embargo, esta métrica no significa gran cosa si tu audiencia no interactúa con el contenido de tus publicaciones. Para confirmar que tu contenido resuena con la audiencia que lo mira necesitas comentarios, likes, comparticiones y otras acciones. ¿Qué otras cosas cuentan como interacciones? Al calcular tu tasa de interacción puedes optar por incluir todas o solo algunas de estas métricas: reacciones likes comentarios... --- ### Comment faire certifier votre compte TikTok : nos conseils pour obtenir la fameuse coche bleue > Si vous souhaitez faire certifier votre compte TikTok, c’est très facile d’en faire la demande. Obtenir la coche bleue ? C’est une autre paire de manches. - Published: 2023-01-26 - Modified: 2023-02-01 - URL: https://blog.hootsuite.com/fr/certifier-compte-tiktok/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2771433 - Network: TikTok Même si votre but n’est pas de devenir la prochaine Léa Elui, faire certifier votre compte TikTok pourrait vous être utile. Après tout, le réseau social compte pas moins d’un milliard d'utilisateurs actifs par mois. Ce serait dommage de ne pas en profiter. Avoir un compte vérifié sur TikTok offre plus de visibilité et de crédibilité. Un badge vérifié est l’équivalent d’un sceau d’approbation des dieux TikTok. Si vous vous demandez comment obtenir une coche bleue sur TikTok, poursuivez votre lecture. Vous découvrirez en quoi consiste la vérification sur TikTok, pourquoi c’est important et comment réussir à faire certifier votre compte TikTok. Que signifie avoir un compte vérifié sur TikTok ? Comme sur les autres réseaux sociaux, une coche bleue sur TikTok signifie que l’identité de l’utilisateur a été vérifiée. La vérification est généralement réservée aux célébrités, aux marques ou aux influenceurs, qui ont plus de risques de faire l’objet de faux comptes. Mais pas besoin d’être une superstar pour avoir un compte vérifié sur TikTok ! De très nombreuses entreprises (comme Spikeball) ont obtenu le badge vérifié sur TikTok. Vous voulez en savoir plus sur les comptes vérifiés sur TikTok ? Poursuivez votre lecture ou regardez notre vidéo : https://www. youtube. com/watch? v=XXGkJm-hCBg Pourquoi faire certifier votre compte TikTok ? En bref, avoir un compté vérifié sur TikTok peut vous aider à établir et à consolider votre marque. Si vous êtes musicien, acteur, écrivain ou même chef d’entreprise, un badge vérifié sur TikTok peut propulser votre carrière vers de... --- ### How to Pull Off the Perfect Social Media Collaboration > Whether you're partnering with a creator to promote a one-off campaign or looking for a long-term relationship, these social media collaboration tips are essential. - Published: 2023-01-25 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/brand-collaboration/ - Categories: Strategy - Tags: Influencer marketing, Social media strategy - Tags: English - : pll_wpml_2225916 Two heads are better than one, right? That’s the idea behind social media collaborations. When brands team up with other brands and influencers to reach new audiences, it can be a win for everyone. But to ensure your collaboration is a success, you should consider some key things before jumping in. Below is a step-by-step guide to help you pull off the perfect social media collaboration. What is social media collaboration? Social media collaboration is when two or more brands team up to create content shared on their respective social media channels. This could include sponsored posts, giveaways, or other content that leverages each partner’s audience. Social media collaborations can grow your reach and engagement, build brand awareness, create valuable partnerships, and drive sales. They are also a great way to foster relationships with other brands and expand your customer base. 11 tips for successful social media collaboration If you want to capitalize on the benefits of social media collaboration, here are some tips to keep in mind. 1. Choose the collaboration type Before you start planning your social media collaboration, deciding what kind of partnership you want is essential. Do you want a permanent alliance or a one-off event? Will the partnership involve product giveaways, joint content creation, or something else entirely? Setting expectations helps ensure you and the other party are on the same page. Plus, it will help you clarify who’s responsible for what tasks throughout the collaboration. We recommend building out clear contracts at the start... --- ### Astuces Hootsuite : 26 fonctionnalités dont vous ignoriez probablement l'existence > Ces astuces Hootsuite vous feront gagner du temps, mais vous aideront aussi à mieux vous organiser et mieux gérer vos médias sociaux. - Published: 2023-01-24 - Modified: 2023-01-31 - URL: https://blog.hootsuite.com/fr/fonctionnalites-astuces-hootsuite/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_344579 - Network: Hootsuite Évidemment, vous savez déjà que Hootsuite est un outil de gestion des médias sociaux qui vous permet de publier et programmer vos contenus sur plusieurs réseaux depuis un seul et même tableau de bord. Mais savez-vous qu'il vous permet aussi d'aller beaucoup plus loin ? Hootsuite regorge de moyens ingénieux de vous faire gagner du temps et de booster le ROI des médias sociaux pour votre marque. En vérité, il y en a même tellement qu'il est difficile de savoir par où commencer. Pour rédiger cet article, nous avons interrogé les équipes chargées de la réussite client et des médias sociaux chez Hootsuite. Elles nous ont parlé des fonctionnalités méconnues et sous-estimées qui mériteraient sans aucun doute plus d'attention. Découvrez Hootsuite à travers les yeux de ses utilisateurs les plus expérimentés, qui utilisent le tableau de bord pour transformer les médias sociaux en véritable tremplin pour leur entreprise. Dans cette vidéo, nous vous montrons à quoi ressemble notre tableau de bord interne chez Hootsuite et nos astuces préférées de 2023 : https://www. youtube. com/watch? v=Nl22qXYPeYw Astuces liées à la programmation et la publication 1. Dupliquer des publications dans le Calendrier Le bouton Dupliquer vous permet de créer plusieurs publications similaires ou connexes sans avoir à repartir de zéro pour chacune. Il s'agit du moyen le plus simple pour recycler du contenu sur vos différents réseaux. Plutôt que de publier à l'identique le même contenu sur chaque plateforme, vous pouvez ainsi modifier les pseudos, les hashtags, la langue et les liens... --- ### Hootsuite Hacks: 26 Tricks und Features, die Ihr vielleicht noch nicht kennt > Diese Hootsuite Hacks helfen Euch Zeit zu sparen, organisiert zu bleiben und Social Media besser zu managen. - Published: 2023-01-24 - Modified: 2023-01-25 - URL: https://blog.hootsuite.com/de/hootsuite-hacks-tricks-und-funktionen/ - Categories: Strategie - Tags: Social-Media-Tools - Tags: Deutsch - : pll_wpml_344579 - Network: Hootsuite Es gibt jede Menge versteckte Perlen, mit denen Ihr Zeit sparen und Euren Social-Media-ROI steigern könnt. Das Problem dabei? Es gibt so viele Hootsuite Hacks, dass man kaum weiß, wo man anfangen soll. Ihr wisst sicher, dass Hootsuite ein Social-Media-Management-Tool ist, mit dem Ihr Beiträge in mehreren sozialen Netzwerken über ein einziges Dashboard veröffentlichen und planen könnt. Aber es kann noch viel mehr als das. Für diesen Artikel haben wir das Hootsuite-Team für Customer Success und unsere Social-Media-Teams zu den wenig bekannten, unterschätzten Features befragt, die sie gerne in den höchsten Tönen loben würden. Verschafft Euch einen Insider-Blick darauf, wie versierte Hootsuite-Nutzer mit ihrem Dashboard umgehen und so aus Social Media das Optimum für ihr Unternehmen herausholen. In diesem Video zeigen wir Euch, wie ein internes Dashboard hier bei Hootsuite aussieht, und stellen einige unserer favorisierten Hootsuite Hacks für 2023 vor: https://www. youtube. com/watch? v=Nl22qXYPeYw Hootsuite Hacks zur Planung und Veröffentlichung 1. Duplizieren von Posts im Planner Die Schaltfläche „Duplizieren“ lässt Euch eine Reihe ähnlicher oder verwandter Posts erstellen, ohne immer wieder bei Null anzufangen. Sie bietet die einfachste Methode, Content auf Euren verschiedenen Social-Media-Kanälen mehrfach zu verwerten. Statt genau den gleichen Inhalt auf jeder Social-Media-Plattform via Cross-Posting zu veröffentlichen, könnt Ihr Nutzernamen, Hashtags, Sprache und Links so bearbeiten, dass jeder Post auf das jeweilige Netzwerk zugeschnitten ist. Das Feature eignet sich zudem hervorragend dazu, verschiedene Zeitzonen, Sprachen, Regionen oder Zielgruppen anzusprechen. Wenn Ihr eine große Kampagne durchführt, könnt Ihr mit duplizierten Posts beginnen, um Euren Content konsistent und aufeinander... --- ### 10 Tips To Craft the Perfect Social Media Profile > Your social profile is like your digital business card. It should tell someone who you are, what you do, and what you're all about. - Published: 2023-01-23 - Modified: 2024-01-10 - URL: https://blog.hootsuite.com/ways-to-improve-your-social-media-profiles/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_337687 They say you never get a second chance to make a first impression. That's why making sure you've nailed your brand's social media profile isn't optional — it's critical. But a good social media profile goes beyond a first impression. It can also reinforce your brand to existing customers and bring new ones aboard by offering a succinct version of your brand story. (So maybe the "first impression" anecdote wasn't such a good first impression for this article. Yikes! ) It's easy to take your social media profile for granted or think your posts will speak for themselves. But crafting a strong social profile will boost your engagement, strengthen your brand, and keep your messaging consistent. To keep it simple: Yes, your social media profiles matter. And there are likely some things you've been doing wrong. Luckily, our guide on how to build a social media profile can help. We've even included some of our favorite social profile examples for inspiration! What are social profiles? Social profiles are the online identities of a specific brand or person as established on different social networks. Social profiles display key details of the person or organization, including their location, contact info, area of interest or expertise, and general position in an online niche. Think of a social profile as a person or brand's digital business card. Someone should be able to glance at yours and understand who you are, what you do, and what you're all about. And these days, your social profile... --- ### Cómo promover tu canal de YouTube: 30 tácticas inteligentes > Hemos agrupado las formas más eficaces de promover tu canal de YouTube, aumentar tus visualizaciones y mejorar tu ROI en 2023. - Published: 2023-01-20 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/es/promover-tu-canal-de-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_340445 - Network: YouTube Si bien las plataformas más nuevas, como TikTok, están teniendo un gran impacto en las redes sociales en este momento, hay una plataforma de videos bien consolidada que sigue siendo la líder indiscutible: YouTube. Después de todo, es el segundo sitio web más visitado y tiene más de 2000 millones de usuarios a nivel mundial. Por ello, si deseas aprovechar al máximo el potencial de la plataforma, es necesario saber cómo promover tu canal de YouTube. A continuación, te compartimos nuestros trucos favoritos para optimizar tu contenido de YouTube para facilitar que nuevas personas encuentren tu canal. Estos consejos son sencillos, eficaces y, lo mejor, 100% gratuitos. Cómo promover tu canal de YouTube: 30 tácticas inteligentes 1. Elige palabras clave que se alineen a Google Un buen canal de YouTube comienza con un gran SEO. Y un gran SEO comienza con un buen entendimiento de lo que los usuarios buscan. Las personas no solo buscan videos directamente en YouTube, también usan Google. Y, desde hace algún tiempo, Google prioriza los contenidos de video por encima de otros tipos de búsquedas. No hay una regla escrita sobre qué palabras clave ayudarán a tu video de YouTube a conseguir una buena posición, pero un poco de ingeniería inversa podría ayudarte muchísimo. Para encontrar una palabra clave que se alinee bien a Google: Identifica posibles palabras clave con una herramienta como Keyword Planner de Google Ads. Googlea algunas de tus opciones. Analiza la SERP (página de resultados del motor de búsqueda) de cada... --- ### Vi presentiamo Irina Novoselsky, il nuovo CEO di Hootsuite > Irina Novoselsky condivide i suoi pensieri sul perché è entusiasta di unirsi al team di Hootsuite come amministratore delegato - Published: 2023-01-18 - Modified: 2023-01-19 - URL: https://blog.hootsuite.com/it/irina-novoselsky-ceo-hootsuite/ - Categories: Strategia - Tags: Italiano - : pll_wpml_3120096 Siamo lieti di annunciare che, da oggi, Irina Novoselsky è stata nominata amministratore delegato e membro del consiglio di amministrazione di Hootsuite. Le abbiamo chiesto di condividere i suoi pensieri sul perché si è unita al team: "L'anno scorso, quando è scoppiata la guerra in Ucraina, mio paese natale, come tutti sono rimasta incollata ai social per avere aggiornamenti in tempo reale, assorbendo le storie e le immagini delle persone colpite. In quel momento mi è stato ancora più chiaro quanto i social media siano diventati un fattore cruciale del modo in cui viviamo, lavoriamo e comprendiamo il mondo. Nel corso degli ultimi 10 anni, il mondo dei social si è evoluto diventando un motore costante di connettività e cultura online. Ma non solo, è diventato anche un canale indispensabile alle imprese per raggiungere i loro clienti e instaurare conversazioni bidirezionali tramite le quali forgiare la relazione con i loro clienti. Sto parlando di quel mix di persone, cultura, connessioni e narrazioni che forma il cuore dei social media e dona loro potere. I social aiutano gli individui e le aziende a connettersi e aiutarsi a vicenda, portano consapevolezza dove è necessario, e incoraggiano gli utenti a imparare gli uni dagli altri, condividere le storie e celebrare le vittorie. Quando si è presentata l'occasione di entrare nel team di Hootsuite nel ruolo di CEO, sono stata entusiasta. La gestione dei social media è un'opportunità di mercato globale e in crescita, e ancora in parte inutilizzata, che vale 28 miliardi di... --- ### Conoce a Irina Novoselsky, la nueva CEO de Hootsuite > Irina Novoselsky reflexiona y nos comparte cómo se siente de integrarse al equipo de Hootsuite como Directora ejecutiva. - Published: 2023-01-18 - Modified: 2023-02-09 - URL: https://blog.hootsuite.com/es/irina-novoselsky-ceo-hootsuite/ - Categories: Noticias - Tags: Español - : pll_wpml_3120096 El día de hoy estamos muy emocionados de presentar a Irina Novoselsky como la nueva Directora ejecutiva (CEO) y miembro del Consejo de Hootsuite. Para conocer un poco más sobre ella, le pedimos que compartiera con nosotros por qué decidió unirse al equipo: Cuando estalló la guerra en Ucrania, mi país natal, el año pasado, me la pasaba pegada a las plataformas de redes sociales (al igual que todo el mundo) para recibir actualizaciones en tiempo real y poder absorber las historias e imágenes de las personas afectadas. Ese momento puso de relieve para mí el papel tan crítico que las redes sociales han adquirido en la forma que vivimos, trabajamos y entendemos el mundo. Con la evolución constante de las redes sociales como un motor de cultura y conectividad en línea en los últimos 10 años, se han convertido en una herramienta indispensable para las empresas, no solo para llegar a sus clientes, sino también para interactuar con ellos en conversaciones de dos vías que ayudan a forjar relaciones. El corazón de las redes sociales son las personas, la cultura, la conexión y las historias; ahí es donde yace su poder. Las redes ayudan a las personas y empresas a establecer vínculos y apoyarse unas a otras, crear conciencia cuando es necesario y motivar a las personas a aprender unas de otras, compartir historias y celebrar los triunfos. Cuando se presentó la oportunidad de hablar con Hootsuite sobre asumir la posición de CEO me sentí emocionada. Por un lado,... --- ### Wir stellen vor: Irina Novoselsky zum neuen CEO von Hootsuite bestellt > O-Ton: Warum Irina Novoselsky über ihren Einstieg als Chief Executive Officer bei Hootsuite begeistert ist - Published: 2023-01-18 - Modified: 2023-01-19 - URL: https://blog.hootsuite.com/de/irina-novoselsky-neuen-ceo-hootsuite/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3120096 Heute freuen wir uns sehr, Irina Novoselsky als neuen Chief Executive Officer und Mitglied des Vorstands von Hootsuite vorzustellen. Hier kommt ihre persönliche Stellungnahme zum Eintritt in unser Team: Als im vergangenen Jahr in meinem Geburtsland Ukraine der Krieg ausbrach, hielt ich mich wie die meisten Menschen auf den Social-Media-Plattformen in Echtzeit auf dem Laufenden und verfolgte die Geschichten und Bilder der betroffenen Menschen. Dieser Moment führte mir noch einmal vor Augen, wie wichtig soziale Netzwerke für unser Leben, unsere Arbeit und unser Verständnis der Welt geworden sind. Die sozialen Netzwerke haben sich in den letzten 10 Jahren zu einem konstanten Treiber der Online-Kultur und der Konnektivität entwickelt. Deshalb sind sie auch für Unternehmen zu einem unverzichtbaren Mittel geworden, um ihre Kunden nicht nur zu erreichen, sondern mit ihnen im direkten Dialog zu kommunizieren, über den Beziehungen entstehen. Es geht um Menschen, Kultur, Verbindung und Storytelling. Das ist die Essenz der sozialen Medien und ihrer Stärke: Sie helfen Menschen und Unternehmen, sich zu vernetzen und sich gegenseitig zu unterstützen. Sie schaffen Aufmerksamkeit, wo es nötig ist. Und sie ermutigen Menschen, voneinander zu lernen, Geschichten auszutauschen und Erfolge zu feiern. Als sich die Gelegenheit eröffnete, mit Hootsuite über die Rolle des CEO zu sprechen, war ich begeistert. Social Media Management ist ein noch weitgehend unausgeschöpfter und wachsender globaler Markt mit einem Volumen von 28 Milliarden US-Dollar. Hootsuite spielt eine entscheidende Rolle, wenn es darum geht, Kunden dabei zu helfen, ihre Storys zu erzählen und sich mit anderen zu verbinden. Gleichzeitig bietet... --- ### Rencontre avec Irina Novoselsky, la nouvelle CEO de Hootsuite > Irina Novoselsky partage son ressenti après sa nomination au poste de directrice générale (CEO) de Hootsuite. - Published: 2023-01-18 - Modified: 2023-01-20 - URL: https://blog.hootsuite.com/fr/irina-novoselsky-ceo-hootsuite/ - Categories: Stratégie - Tags: Français - : pll_wpml_3120096 Aujourd’hui, nous sommes ravis d’annoncer la nomination d'Irina Novoselsky comme directrice générale (CEO) et membre du conseil d’administration de Hootsuite. Nous lui avons demandé pourquoi elle avait décidé de rejoindre la société : L’année dernière, lorsque la guerre a éclaté en Ukraine, mon pays natal, comme tout le monde, j’étais scotchée aux réseaux sociaux pour suivre les informations en temps réel. J’absorbais les récits et les images des personnes touchées par le conflit. À ce moment précis, j’ai pris conscience du rôle désormais essentiel des réseaux sociaux dans notre façon de vivre, de travailler et de voir le monde. Ces dix dernières années, nous avons assisté à une transformation des réseaux sociaux. En plus d’être un moteur de la culture en ligne et du lien social, ils sont devenus un moyen incontournable pour les entreprises d’atteindre leurs clients et de lancer des conversations bilatérales afin de nouer une vraie relation avec eux. Les individus, la culture, le lien, le storytelling : c’est là tout le cœur des réseaux sociaux et leur pouvoir. Ils aident les individus et les entreprises à nouer des liens et à s’entraider, ils participent à la prise de conscience là où c’est nécessaire. Ils encouragent aussi les personnes à apprendre les uns des autres, à partager leur histoire et à célébrer leurs victoires. Lorsque l’occasion de parler à Hootsuite du poste de CEO s’est présentée, j’étais très enthousiaste. La gestion des réseaux sociaux est un marché en forte croissance qui représente 28 milliards de dollars EU... --- ### Meet Irina Novoselsky, Hootsuite’s new CEO > Irina Novoselsky shares her thoughts on why she's excited to join the Hootsuite team as Chief Executive Officer. - Published: 2023-01-18 - Modified: 2024-12-31 - URL: https://blog.hootsuite.com/new-ceo-irina-novoselsky/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_3120096 Today we’re excited to announce Irina Novoselsky as Chief Executive Officer and member of the board at Hootsuite. We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and images of the people impacted. That moment in time underscored for me how critical social has become to how we live, work and understand the world. As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. It’s about people, culture, connection, and storytelling. That's the heart of social media and its power; it helps people and businesses connect and help each other, brings awareness where it’s needed, and encourages people to learn from each other, share stories and celebrate wins. When the opportunity to talk to Hootsuite about the CEO role presented itself, I was excited. Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects. Change in this industry is constant, which is, in part, what drew me here. I thrive in change. This inflection... --- ### Analyse des sentiments sur les médias sociaux : outils et astuces > Évaluez l'attitude de vos clients avec l'analyse des sentiments sur les médias sociaux, une stratégie clé pour préserver votre réputation. - Published: 2023-01-17 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/fr/analyse-des-sentiments-sur-les-medias-sociaux-modele-gratuit/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Veille sociale - Tags: Français - : pll_wpml_344661 L'analyse des sentiments sur les médias sociaux permet aux marques de suivre en temps réel les conversations en ligne qui les concernent, elles et leurs concurrents. Il s'agit d'un moyen pour elles de mieux comprendre l'image dont elles jouissent auprès du public. Que pense le public de votre marque à l'instant T ? Cette question peut paraître triviale, mais elle revêt pourtant une importance capitale pour les marketeurs, car elle est à la base des stratégies de contenu et de marketing. L'analyse des sentiments sur les médias sociaux permet de savoir comment chaque choix influe sur la fidélité des clients à la marque et la perception qu'ils ont d'elle. Dit comme cela, cela peut paraître complexe. En réalité, de nombreux outils permettent de réunir et d'analyser la data dont vous avez besoin pour savoir avec précision comment est perçue votre marque. Qu'est-ce qu'une analyse des sentiments sur les médias sociaux ? L'analyse des sentiments sur les médias sociaux consiste à recueillir et analyser des informations sur ce que les internautes disent de votre marque sur les réseaux. Il ne s'agit pas d'un simple décompte des mentions ou commentaires : l'analyse des sentiments tient compte des émotions et et des opinions. L'analyse des sentiments sur les médias sociaux est parfois appelée « fouille d'opinions » (de l'anglais « opinion mining »). En effet, il s'agit d'étudier en profondeur les mots et le contexte des publications sur les médias sociaux pour comprendre les opinions qu'elles révèlent. Mesurer les sentiments sur les médias... --- ### Die besten Social-Media-Apps für Marketer > Über welche Social-Media-Apps müsst Ihr 2023 Bescheid wissen? Hier eine Liste der Top-Apps nach Marktvolumen und Mehrwert. - Published: 2023-01-17 - Modified: 2024-01-29 - URL: https://blog.hootsuite.com/de/besten-social-media-apps-fuer-marketer/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_340967 Wenn Ihr eine Social-Media-Marketingstrategie entwickelt und herausfinden müsst, wie jedes Social-Media-Netzwerk Euch beim Erreichen Eurer Zielgruppe helfen kann, seid Ihr hier richtig. Wir liefern Euch einen Komplettüberblick über elf der größten und beliebtesten Social-Media-Apps der Welt. Ein Hinweis zu den Quellen für diesen Beitrag: Die Zahlen zu den monatlich aktiven Nutzern stammen von Statista und aus dem Digital 2022 Update von Hootsuite, wurden aber — wo erforderlich — von den Plattformen selbst bestätigt und aktualisiert. Vorhang auf für die besten Social-Media-Apps für Marketer! Die besten Social-Media-Apps für 2023 Facebook Monatlich aktive Nutzer: 2,9 Milliarden Wichtigste Features: Facebook-Seite Facebook Ads Maßgebliche Statistiken: 2021 kaufte ein Drittel der Facebook-Nutzer auf der Plattform ein. Diese Zahl dürfte in den nächsten Jahren zunehmen. 66 % der Facebook-Nutzer besuchen mindestens einmal pro Woche eine lokale Unternehmensseite. Facebook ist nicht nur das weltweit größte soziale Netzwerk, sondern auch der am weitesten entwickelte Kanal für organisches und bezahltes Social-Media-Marketing. Die Leute nutzen Facebook, um mit Freunden und Verwandten in Kontakt zu bleiben und sich über Nachrichten zu informieren, indem sie verschiedene Formen geteilter Inhalte (von schriftlichen Updates über Live-Videos bis zu nur temporär sichtbaren Facebook Stories) verwenden. Auf der Plattform präsente Marken können organischen Content zur Steigerung der Markenbekanntheit und/oder einen Social-Media-Kundenservice zur Pflege von Kundenbeziehungen nutzen. Marketer können auch auf die Nutzerdaten von Facebook zugreifen, um mithilfe relevanter Werbung neue Kunden zu erreichen. In jüngster Zeit legt Facebook mit Facebook Shops den Schwerpunkt auf E-Commerce. Quelle: Ink Meets Paper Wollt Ihr mehr wissen? Dann lest unsere... --- ### Guía de marketing de influencia: cómo trabajar con influencers > El marketing de influencia es una forma segura de expandir el alcance de su marca. Descubre cómo realizar una campaña de influencer marketing ganadora. - Published: 2023-01-13 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/es/marketing-de-influencia-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_2226803 El marketing de influencia, también conocido como contenido de marca, trabajo con creadores o influencer marketing (al inglés), es una forma segura de expandir el alcance de tu marca en las redes sociales. No existe un enfoque único para hacer que esta estrategia funcione, pero con la planificación y la investigación adecuadas, casi todas las empresas pueden beneficiarse. Veamos cómo hacer que un programa de influencers en redes sociales funcione para ti. ¿Qué es el influencer marketing? Según la definición más simple, un influencer es alguien que puede influir en los demás. En el influencer marketing, una forma de marketing en redes sociales, las marcas pagan a esa persona para promocionar su producto o servicio entre sus seguidores. El patrocinio de celebridades fue la forma original de influencer marketing. Pero en el mundo digital actual, los creadores de contenido social con audiencias específicas a menudo pueden ofrecer más valor a las marcas. Estas cuentas más pequeñas a menudo tienen seguidores muy involucrados. Entonces, un influencer de redes sociales es alguien que ejerce su influencia a través de las redes sociales. Cuando contratas a un influencer para promocionar tus productos o servicios, eso es influencer marketing o marketing de influencers. Casi las tres cuartas partes (72. 5%) de los especialistas en marketing de Estados Unidos utilizaron algún tipo de influencer marketing este año, y ese número sólo aumentará con el tiempo. ¿No estás convencido de que el influencer marketing puede generar resultados comerciales reales? Civic Science descubrió que el 14% de... --- ### Le SEO TikTok en 5 étapes : optimisez le référencement de vos vidéos dans les résultats de recherche > Vous rêvez d'apparaître sur la page Pour toi ? Misez sur le SEO TikTok. Votre contenu sera vu par plus de personnes, plus souvent. - Published: 2023-01-12 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/seo-tiktok/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3118753 - Network: TikTok Et si je vous disais que le SEO TikTok peut vous aider à doper la portée de votre contenu et même à rendre vos vidéos virales ? Si vous avez poussé votre stratégie de SEO sous le tapis, cet article est fait pour vous. Nous allons vous y révéler tous les secrets du SEO TikTok. Fonctionnement du référencement et stratégies d'optimisation de vos vidéos : nous n'allons rien laisser de côté. Poursuivez votre lecture pour vous assurer une place de choix sur les pages Pour toi des utilisateurs de TikTok. Qu'est-ce que le SEO TikTok ? Le SEO TikTok consiste à optimiser ses vidéos TikTok pour qu'elles soient mieux classées dans les résultats de recherche. De la même manière que vous utilisez des mots-clés et des données analytiques pour optimiser le contenu de votre site web, ces techniques permettent de faire apparaître plus facilement vos vidéos dans les résultats de recherche, que ce soit sur TikTok ou sur Google. Mais attendez. Depuis quand TikTok est-il un moteur de recherche ? Techniquement, ce n'en est pas un, mais l'application propose une barre de recherche, et le SEO joue donc un rôle essentiel sur la plateforme. D'après Google, 40 % des jeunes utilisent principalement TikTok et Instagram pour faire leurs recherches. Même si les publications sur les médias sociaux comme TikTok, Instagram et Facebook n'étaient pas indexées par Google auparavant, elles apparaissent désormais dans les pages de résultats du moteur de recherche. Pas mal, non ? Par conséquent, votre stratégie de SEO... --- ### How to Make Clicky Instagram Highlight Covers [40 Free Covers] > Find out how to create clicky Instagram Highlight covers to showcase your top Instagram content. Plus, download 40 free Highlight icons designed by pros - Published: 2023-01-12 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/instagram-highlight-covers/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_354509 - Network: Instagram Having an orderly, beautiful and consistent set of Instagram highlight covers looks cool, sure — but it’s also a great opportunity to show off your branding, color palette and sense of style to your followers. And, aesthetic highlight covers encourage profile visitors to click and view the Stories that contain all the important information you’ve essentially pinned to the top of your profile. You can design personalized highlight covers from scratch or use a graphic design tool or photo editing app for extra support. Read this post and you’ll be, well, covered. What is an Instagram highlight cover? First: What is an Instagram highlight? An Instagram highlight is a collection of Instagram Stories that a user has saved under a certain category. Instagram Stories can only be viewed for 24 hours, but adding a Story to a highlight gives it a permanent spot on your profile. An Instagram highlight cover is a photo or graphic that appears above the highlight name on your profile page. It’s like a book cover, but for your highlight. In the example below (indicated by the blue rectangle), a fashion brand uses highlights to feature important information—a sizing guide, care info, new launches, etc. —and each highlight has a cute floral highlight cover. Source: Instagram Highlight covers aren’t essential, but they do provide your profile with a polished look—and they make a great first impression for people visiting your Instagram page for the first time. Here’s how to make them. How to create an Instagram... --- ### The 10 Best Places to Find Cheap (or Free!) TikTok Templates > TikTok templates offer a convenient way for creators to make videos fast — without having to start from scratch. - Published: 2023-01-11 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/tiktok-templates/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3119696 - Network: TikTok Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Besides, there are plenty of other things you can stress out about — let's leave TikTok out of it. This article will show you the top 10 places to find TikTok templates, walk you through how to access TikTok’s own free templates, and answer your burning questions to help you make better TikToks. What are templates on TikTok? A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs. They provide a convenient way for creators to quickly create videos without having to start from scratch. Templates on TikTok are a cache of these video models within the app. Why should you use TikTok templates? Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. At times, it can feel like juggling plates while balancing a bowl full of fire on your head. A TikTok template can take some of the pressure off. An easy win, they ensure cohesive-looking content that reflects your brand. Tailored templates give you an easy way to create quality content at... --- ### Was ist Social-Media-Automatisierung? [FAQs & zeitsparende Tools] > Bei Social-Media-Automatisierung übernehmen Software-Tools Aufgaben, die keinen menschlichen Kontakt erfordern, und reduzieren damit den Zeitaufwand. - Published: 2023-01-10 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/de/social-media-automatisierung-tools/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_64911 Das Erstellen, Posten und Analysieren von Content über so viele Touchpoints hinweg ist extrem zeitintensiv. Es sei denn, Ihr setzt auf Social-Media-Automatisierung. Hier geht es nicht um Bots. Wir sprechen über den Einsatz von Automatisierungs-Tools für soziale Medien, von denen Marketer wie Zielgruppen gleichermaßen profitieren. Das bedeutet, dass Ihr weniger Zeit für sich wiederholende Aufgaben aufwendet, die Reaktionszeit verkürzt und Euch die Zeit und die Daten verschafft, die Ihr zur Erstellung von wirklich ansprechendem Content braucht. Was ist Social-Media-Automatisierung? Bei Social-Media-Automatisierung werden manuelle Arbeiten, die für die Verwaltung von Social-Media-Konten erforderlich sind, durch den Einsatz von Automatisierungssoftware reduziert. Durch Automatisierung der Post-Terminierung, grundlegender Kundenservice-Aufgaben und Erstellung von Analytics-Reports können sich Social-Media-Manager sehr viel Zeit für die Arbeit an übergeordneten Aufgaben verschaffen. Was sind die Vorteile von Social-Media-Automatisierung? Zu den wichtigsten Vorteilen vom Social-Media-Automatisierung gehören: Reduzierter Zeitaufwand für die Erstellung und Planung von Social-Media-Posts Verkürzte Reaktionszeit im Kundenservice Bessere Datenerfassung für Analytics-Reports und zur Entscheidungsfindung Steigerung von Markenbekanntheit und Engagement Was kostet Social-Media-Automatisierung? Die Kosten hängen ganz vom Bedarf ab. Die Spanne reicht von kostenlos bis zu 1. 000 Dollar pro Monat. Bei Hootsuite haben wir eine Reihe von Tarifen, die von buchstäblich Null bis zu 669 EUR pro Monat reichen. Um Euren Automatisierungsbedarf zu ermitteln, müsst Ihr ein paar Fragen beantworten: Müsst Ihr Post im Voraus planen? Braucht Ihr Hilfe bei der Beantwortung und Verwaltung von Kommentaren, Chats und Interaktionen? Wie detailliert müssen Eure Reports sein? Stellt Euch das Managen großer Kampagnen über mehrere Netzwerke hinweg vor Herausforderungen? Sobald Ihr... --- ### 7 Creative Facebook Giveaway Ideas for 2024 [+ Examples] > Here's everything you need to know about running a Facebook contest. Learn the rules and get tips and ideas for your next giveaway. - Published: 2023-01-09 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/facebook-contest-rules-tips-ideas/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_346705 - Network: Facebook 36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2. 91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode? ), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers. That said, there are also a lot of ways—from obnoxious to outright illegal—that Facebook contests should not be run. Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. What is a Facebook contest? A Facebook contest is a contest that involves Facebook users entering to win goods, services or other things of value (for example, clout) provided by the contest organizer. Think of it like a physical draw you’d enter at a supermarket, but instead of participating by writing your name and contact info on a slip of paper, you’re entering electronically, by liking a post or writing a comment. What is a Facebook giveaway? A Facebook giveaway is a popular subcategory of Facebook contests — in fact, most of the contests you’ll see on the platform can be classified as a giveaway. Giveaways always involve the gifting of something of monetary value to the contest winner. For example, a photographer might hold a... --- ### How To Become a Pro at Instagram’s Auto-Generated Captions > Automatic subtitles make your Instagram videos more accessible and engaging. Here's how to create and edit your own. - Published: 2023-01-05 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/auto-generated-captions-instagram/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3119525 - Network: Instagram When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them. What are auto-generated captions on Instagram? Auto-generated captions on Instagram are text transcriptions of the speech from a video or Reel. Captions appear on-screen at the same time as the speaking or singing. This is because the text needs to synchronize with the visual content for context. Instagram uses speech recognition technology to create these captions automatically. How to auto-generate captions on Instagram Creating auto-generated captions in your Instagram videos is easy. There are two ways to do it: From your post or your settings. The easiest way to create auto-generated captions from your post: In a hurry to get started? The easiest way to create captions is hiding in your Stickers section. Step 1: Begin by starting to post your Instagram video or Reel like you normally would. Step 2: On the editing screen, tap the Sticker button (the square smiley-face icon at the top right). Step 3: Find the Captions option, then tap it. Step 4: This sticker will automatically generate captions for you! You should see them scroll across your screen now. At the bottom of your screen, you can... --- ### How to Repost a Reel on Instagram (to Feed, Stories, and Reels) > See it, like it, repost it. Sharing your own and others’ Reels has never been easier. Read on to find out how to repost a Reel to your grid, Stories, and Reels tab. - Published: 2023-01-05 - Modified: 2024-10-24 - URL: https://blog.hootsuite.com/how-to-repost-a-reel-on-instagram/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3119580 - Network: Instagram If a Reel falls in the algorithm forest, will anybody ever see it? Reposting Reels on Instagram can help you make sure that every Reel gets seen. Whether you want to repost your own, or add Reels from others to your content mix, both types can explode your growth. Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. Can you repost a Reel on Instagram? Yes... well, sort of. Reposting a Reel isn’t a built-in feature of Instagram so it’s not as simple as tapping a button. But there are several ways to do it — all covered below. Reposting your own Reels: No extra tools required. Reposting Reels from other Instagram accounts: You can do it for free, but you’ll need a few tools. How to repost a Reel on Instagram: 3 ways There are 3 main reasons to repost a Reel: Extend the reach of your existing content. Share Reels from your customers or influencer marketing partners. Curating and reposting Reels means you can post more often, which the Instagram Reels algorithm loves, without needing to invest more content creation time. Before we start: Rule #1 of reposting Reels is to always tag and properly credit the original creator. I cover how to do that with each method below. How to repost a Reel to your Instagram feed Step 1: Download a repost app Currently, you can’t repost a... --- ### Why Facebook alt text is important (and how to use it right) > Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. - Published: 2023-01-03 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/facebook-alt-text/ - Categories: Strategy - Tags: Content creation, Social media strategy, Social SEO - Tags: English - : pll_wpml_3119470 - Network: Facebook If you've worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. And one guiding principle of accessible content is using alt text on images. Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To help you get started, here's how and why to add alt text to your Facebook posts (plus a few examples of great alt text in action). What is Facebook alt text? Facebook alt text is the written text that describes an image for both screen readers and search engines. Alt text, also known as "alt tags" or "alt descriptions," doesn't appear on a page or in a Facebook post like a caption. Instead, it's embedded in the image's HTML code and is read aloud by screen reading tools used by visually impaired users. If you don't include your own custom alt text, Facebook will automatically generate a description using AI. But automatic alt text isn't always complete or accurate. While Facebook has taken measures to improve the platform's accessibility, brands and creators can also do their part by adding alt descriptions to their images. Why is Facebook alt text important? The main reason to add alt text to your Facebook posts is accessibility. Alt text allows visually impaired users who use screen readers to access the content of an image. It also helps them better understand the context of your Facebook posts. Plus, if an... --- ### Social Media in Higher Education: 14 Essential Tips > As Gen Z goes to college, establishing a presence on social media has never been more important for higher education institutions. - Published: 2022-12-15 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-in-higher-education/ - Categories: Strategy - Tags: Education, Social media strategy - Tags: English - : pll_wpml_343098 Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications tool for post-secondary institutions of all stripes. That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community. Advantages of social media in higher education Social media is relevant at just about every level of education, but it can seriously benefit higher education institutions to understand how social tools work. If you work in the post-secondary world, here are some of the main advantages of learning the tricks of the social media trade. Promote your values and achievements Social media use in higher education is significant in setting the tone on campus. Promote and represent the kind of culture your school aims to cultivate by making your institution’s mission and values known. It’s a way to show students (past, present, and future) that you share values with them. This is critical, given that value alignment can inform everything from small purchases to major life decisions. Tufts shared its commitment to democracy with a video series spotlighting its faculty. View this post on Instagram A post shared by Tufts University (@tuftsuniversity) Whether you’re broadcasting commitments to sustainability, investments in the community, or advances in medical research, bragging isn’t just a chance to show off. It lets prospective students,... --- ### How to Use Facebook Lookalike Audiences [2024 Guide] > Facebook lookalike audiences can help you find your best customers. We've got tips and best practices to create them for your Facebook ads. - Published: 2022-12-15 - Modified: 2023-12-15 - URL: https://blog.hootsuite.com/facebook-lookalike-audiences/ - Categories: Strategy - Tags: Guide, Social media advertising - Tags: English - : pll_wpml_2222101 - Network: Facebook Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match. What is a lookalike audience on Facebook? A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. How are Facebook Lookalike Audiences created? Facebook’s advertising system takes an existing audience, identifies its key characteristics (like behavior and interests), and then finds similar audiences sharing those traits. You can pair Lookalike Audiences with other ad targeting parameters, such as age and gender or interests and behaviors. Benefits of Facebook Lookalike Audiences People in a Lookalike Audience are more likely to engage with your content than the general public, which makes this type of ad targeting particularly valuable. Here are other reasons to choose Lookalike Audiences over other types of ad targeting on Facebook: Easier to find high-quality leads. You can reach new people outside of your customer list with Lookalike Audiences. But not just any person on Facebook – you are specifically targeting people who share similar characteristics to your top customers. This means they are more likely to be interested in your ad. More value... --- ### What is Mastodon and why is everyone going there? > What is Mastodon? Is it the best X (Twitter) alternative? Should your brand be there? We have all the answers. - Published: 2022-12-15 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/what-is-mastodon/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_3119329 You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. Next to the name is a URL, a slightly different profile picture, and maybe a screenshot of a platform you’ve never seen before. You’ve been racking your brain trying to figure out what Mastodon is, how it works, and whether you should be on it, too. If you’re a marketer, maybe you’ve been wondering if there’s a way you can monetize this trend. It’s okay, we know you thought it. We won’t tell anyone. Let’s dive into Mastodon. We’ll explore why everyone’s interested in it, and whether it can actually replace Twitter. We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform. What is Mastodon? Mastodon is a decentralized social network made up of independent servers organized around specific themes, topics, or interests. People can join servers, follow each other, engage in conversations, and otherwise do all sorts of things they’d expect to do on a social network like Twitter. Mastodon has been around since March 2016 but it only really blew up in late 2022, when a certain someone bought a certain social media platform. https://twitter. com/elonmusk/status/1514564966564651008? s=20&t=5xvL8UmSWPKRN6eKGfnlOw Why? Mostly because a ton of people on Twitter have said they’re leaving the platform for Mastodon. While the posts you’ve seen about Mastodon on Twitter recently might make it seem like it’s... --- ### Cómo crear una guía de uso de redes sociales eficaz para tu empresa > Conoce la diferencia entre una política de redes sociales y una guía de uso de redes sociales. Luego cree la suya con una plantilla gratuita. - Published: 2022-12-14 - Modified: 2022-12-15 - URL: https://blog.hootsuite.com/es/guia-de-uso-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_342295 Hoy en día, todas las empresas necesitan tener una guía de uso de redes sociales, independientemente del sector al que pertenezcan. Las directrices sobre cómo usar las redes sociales, que se recogen en la guía de redes sociales, sirven para dejar claro a los empleados cuáles son las mejores prácticas en este ámbito. En algunos casos, establecer estas normas es obligatorio por ley. Pero, en última instancia, su objetivo es proporcionar a los trabajadores la información que necesitan para tomar las decisiones correctas en las redes sociales, tanto para ellos como para la empresa. Y esto es así, incluso si tu empresa aún no tiene presencia en las redes sociales. Tanto si tiene una cuenta oficial de Twitter o un perfil de Instagram como si no. Debes saber que tus empleados están ahí fuera en internet, charlando sin parar desde sus cuentas personales. En este artículo abordamos: La diferencia entre una política de redes sociales y una guía de redes sociales. Ejemplos de guías de redes sociales de otras marcas. Cómo utilizar nuestra plantilla gratuita de directrices de redes sociales para crear la Guía de Redes Sociales de tu empresa. ¿Qué son las directrices sobre redes sociales? Las directrices para redes sociales son recomendaciones sobre cómo los empleados de una empresa deben representarse a sí mismos y a la empresa para la que trabajan en sus cuentas personales de redes sociales. Piensa en las directrices para redes sociales como un manual de buenas prácticas en redes sociales para los trabajadores.... --- ### Why Instagram Alt Text Matters (And How To Use It) > Learn how to add Instagram alt text to your posts, plus best practices to keep your content accessible and searchable. - Published: 2022-12-14 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/instagram-alt-text/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3119308 - Network: Instagram Are you using Instagram alt text? If not, you should be. Alt text, or "alternative text" on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about. In this article, we'll explain why Instagram alt text matters, how you can use it effectively, and what you need to know to get started. What is Instagram alt text? Instagram alt text is a short description used to explain the content of an Instagram post. This could be a photo, video, carousel post, or Instagram Story. It’s often referred to as "alternative text. " It's displayed when an image is slow or fails to load, or is read by screen readers. Although Instagram creates automatic alt text for posts, the generated text is not always reflective of the image. That's why it's important to add your own Instagram alt text. Why is Instagram alt text important? Instagram alt text is important because it improves accessibility on the platform. Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Providing alt text for Instagram posts ensures that your content is accessible to these users and also makes sure that their experience isn't compromised. According to the WHO, there are 1 billion people worldwide who have moderate to severe visual impairments. So, it's... --- ### Instagram Notes Explained: What the Heck Are They For? > Instagram Notes are here, but how should you use them? Find the answers to the most frequently asked questions about using Notes. - Published: 2022-12-14 - Modified: 2023-06-30 - URL: https://blog.hootsuite.com/instagram-notes/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3116757 - Network: Instagram Instagram Notes are a new way to communicate with your followers on the app. They're basically like little post-it notes that you can leave for people to see. You can use them to weigh in on the state of the world or even ask what the heck Instagram Notes are for. It feels like a throwback to the MSN Messenger days! Instagram Notes are great as a pseudo-soapbox, but they're also useful for businesses and brands. You can use them to promote your products, offer customer service, or just connect with your fans (as long as you follow each other). This article will walk you through everything you need to know about this new feature. What are Instagram Notes? Instagram Notes are short notes you can post to followers (who you follow back) or to your "Close Friends" list. They can be a maximum of 60 characters long. You may have seen them; they sit in your inbox above your direct messages. Instagram Notes, much like Stories, disappear in 24 hours. Users can reply to your Notes; you'll receive these in your DMs. People are using Notes to make announcements, blast out news or thoughts, and complain about Instagram Notes. The app started testing Instagram Notes on users in July 2022, but launched it globally the following December. If you’re still reeling from the news and haven’t had time to dive into Insta Notes, don’t worry. This guide explains everything. How to make an Instagram Note Creating your own Instagram... --- ### TikTok SEO: 12 Tipps, wie Sie Ihre Zielgruppe erreichen > TikTok SEO, was ist das? Hier finden Sie eine detaillierte Übersicht und essentielle Tipps zur Suchmaschinenoptimierung auf TikTok. - Published: 2022-12-13 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/de/tiktok-seo-tipps/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3118753 - Network: TikTok Ist TikTok SEO tatsächlich etwas, um das Sie sich im Jahr 2024 Gedanken machen müssen? Sprechen wir nicht nur über eine Unterhaltungsplattform für Jugendliche? Warum sollten Sie dort Suchmaschinenoptimierung betreiben? Inzwischen ist wahrscheinlich allgemein bekannt, dass TikTok in den letzten Jahren ein starkes Wachstum hingelegt hat. Was aber eine relativ neue Entwicklung ist, ist, dass die Plattform sich, vor allem bei jüngeren Menschen, zu einer Primärquelle für Informationen jeder Art entwickelt. Damit läuft sie sogar verstärkt Google den Rang ab. Darüber hinaus zeigt der Hootsuite Trend-Report, dass mehr Internetnutzer im Alter von 16 bis 24 Jahren soziale Medien zur Recherche nach Marken nutzen, die sie kaufen wollen, als sich auf Suchmaschinen zu verlassen. Quelle: Hootsuite Social Media Trends 2023 Klingt schräg? Das ist aber eine Entwicklung, die Unternehmen ernst nehmen sollten. Um Sie darauf vorzubereiten, werden wir uns in diesem Artikel mit dem Thema TikTok SEO auseinandersetzen. Wir werden darlegen, wie TikTok sich immer mehr zu einer Suchmaschine entwickelt, wie der Algorithmus der Plattform funktioniert und Tipps geben, wie Sie durch TikTok SEO Ihre Sichtbarkeit erhöhen können. Überraschung: TikTok mausert sich zu einer echten Suchmaschine Falls TikTok für Sie noch kein Begriff für ist, haben wir hier ein paar Artikel für Sie, die Ihnen den Einstieg in das Thema erleichtern: Wie man TikTok nutzt für Einsteiger So nutzen Sie TikTok for Business: eine Schritt-für-Schritt-Anleitung Auf TikTok kostenlos an Follower kommen: 11 Top-Tipps Für viele Menschen ist TikTok vor allem eine Unterhaltungsplattform. Ein Großteil der Inhalte ist darauf ausgelegt, abzulenken und... --- ### 17 trucos para aumentar la tasa de interacción de Instagram [calculadora gratuita incluida] > ¿Te abruman las cifras? ¡Tranquilo! Aquí te compartimos la forma más sencilla para calcular la tasa de interacción de Instagram de tu marca. - Published: 2022-12-12 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/tasa-de-interaccion-de-instagram-calculadora/ - Categories: Estrategia - Tags: Calculadora, Participación en redes sociales - Tags: Español - : pll_wpml_2225585 - Network: Instagram La tasa de interacción de Instagram mide la cantidad de interacciones con tu contenido en relación con tus seguidores o alcance. En otras palabras, te dice el porcentaje de personas que vieron tu publicación e interactuaron con ella. Sin embargo, para cosechar los beneficios que ofrece Instagram, no basta con tener una audiencia: tu cuenta necesita una buena tasa de interacción. Para demostrar que tu contenido resuena con la gente que lo ve, necesitas que esas personas comenten, compartan, den like y demás. Además, las interacciones solo funcionan cuando son genuinas; es decir, cuando vienen de personas de verdad a las que realmente les importa lo que compartes. Sigue leyendo para aprender técnicas garantizadas para conectar con tu audiencia en Instagram y conseguir interacciones fuertes y duraderas de manera orgánica. Para ayudarte aún más, incluso ¡incluimos una calculadora de interacciones de Instagram gratis! ¿Qué son las interacciones en Instagram? Las interacciones en Instagram, como su nombre lo indica, miden las interacciones de tu audiencia con tu contenido. Pero no se trata simplemente de contar las visualizaciones o la cantidad de seguidores, sino de la acción al centro de todo. En Instagram, las interacciones se miden mediante métricas como: Los comentarios El número de veces que un contenido ha sido compartido Los likes Las publicaciones guardadas Los seguidores y el crecimiento Las menciones (etiquetadas o no) Los hashtags asociados a tu marca Los clics en los enlaces Los mensajes directos Aquí tienes una lista completa de métricas de redes sociales y... --- ### 10 Reasons You Cannot Boost on Instagram (Plus Easy Fixes) > Having trouble boosting Instagram posts and Reels? These are the top 10 reasons why you might not be able to use the boost feature. - Published: 2022-12-12 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/cannot-boost-on-instagram/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3119236 - Network: Instagram You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a. k. a. turn an organic piece of content into a promoted post. Don’t worry — there’s only a handful of reasons why you can’t boost a post or Reel on Instagram, and they all have easy fixes. Keep reading to find out how to make that Boost button work and get the most out of your Instagram content. Why can’t I boost my Instagram post? (10 reasons) Here are the 10 most common reasons why your Instagram post or Reel can’t be boosted, along with simple solutions. Let the troubleshooting begin! 1. You're not using a professional account. Solution: Covert your personal account to a Creator or Business account. Reels can only be boosted from professional accounts. The good news is that switching to one is easy and free. Simply follow the steps below. Step 1: Select your Profile and tap the menu icon in the top right corner. Step 2: Tap the Settings gear icon. Step 3: Tap Account. Step 4: Tap Switch to Professional Account, then tap Continue. Step 5: Select a category for your account/business, then tap Done to confirm. Step 6: Tap Business, then tap Next. Step 7: (Optional) Add Contact details. Step 8: (Optional) Connect your new professional account to a Facebook Page. And that’s it! Now you can boost your posts and... --- ### Why Sponsored Posts Matter (And How To Get Started) > A sponsored post is any social media post you’ve paid to promote. Whether you're a brand or a creator, we can help you get started. - Published: 2022-12-08 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/sponsored-post/ - Categories: Strategy - Tags: Content creators, Social media advertising - Tags: English - : pll_wpml_3119160 If it seems like every brand is working with influencers these days, you’re not imagining it — they are. Over 72% of U. S. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U. S. dollars, and most of that money goes to sponsored posts (aka sponcon). Why are brands spending their marketing dollars in this way? Because influencer marketing works. 61% of consumers trust recommendations on social platforms, including those made by influencers. If all these stats have convinced you, read on — we've got everything you need to get started with sponsored posts. What is a sponsored post? A sponsored post is any social media post you’ve paid to promote. When you create a sponsored post, you’re spending money to help it reach a wider audience. You can find sponsored posts on every social media platform, including Instagram, TikTok, Facebook, and even LinkedIn. There are two types of sponsored posts: 1. Promoted/boosted posts This is the traditional style of paid advertisement. Brands pay to publish native ads on a social platform like Instagram or Facebook. Paid ads use data like location, age, or gender to target specific audiences. Your ad money goes directly to the social media platform. Boosted posts are easy to spot because they have the word “sponsored” or “promoted” underneath the account username. Paid posts often feature a call-to-action button to drive results, such as “Shop Now” or “Download. ”... --- ### El SEO de TikTok en 5 pasos: Cómo lograr que tus videos aparezcan en las búsquedas > Los hashtags no son la única forma de aparecer en la página Para ti. Domina el SEO de TikTok y lleva tu contenido a más personas, con más frecuencia. - Published: 2022-12-07 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/seo-de-tiktok/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_3118753 - Network: TikTok ¿Qué harías si te dijéramos que el SEO de TikTok puede ayudar a tu contenido a llegar a más personas e, incluso, hacer que tus videos se vuelvan virales? Si has estado dándole vueltas a tu estrategia de SEO social, este artículo es para ti. En los próximos párrafos, te contaremos todo sobre el SEO de TikTok específicamente, desde cómo funciona hasta cómo optimizar tus contenidos de video para sacarle el máximo provecho. Sigue leyendo y verás que en muy poco tiempo estarás en múltiples páginas Para ti. ¿Qué es el SEO de TikTok? El SEO de TikTok es la práctica de optimizar tus videos en TikTok para tener una mejor posición en los resultados de búsqueda. Tal como usarías las palabras clave y las estadísticas para optimizar el contenido de tu sitio web, puedes usar estas tácticas para ayudar a tus videos de TikTok a aparecer en más resultados, tanto dentro de TikTok como en Google. Pero, espera. TikTok no es un motor de búsqueda, ¿cierto? Quizá no en un sentido estricto, pero sí tiene una barra de búsqueda y, por ende, el SEO es un elemento importante de la plataforma. De hecho, los propios datos de Google revelan que 40% de las personas jóvenes usan TikTok e Instagram principalmente para realizar búsquedas. Además, si bien las publicaciones en redes sociales como TikTok, Instagram, Facebook y similares no solían estar indexadas en Google, ahora sí aparecen en las SERPs (Páginas de resultados de los motores de búsqueda). Tu estrategia... --- ### Come programmare i Reel di Instagram in 10 facili passaggi > Creare, pianificare e programmare i Reel di Instagram in anticipo è il segreto per avere un calendario editoriale sui social vincente nel 2023 - Published: 2022-12-07 - Modified: 2022-12-07 - URL: https://blog.hootsuite.com/it/programmare-reel-instagram/ - Categories: Strategia - Tags: Programmazione dei social media, Strumenti per i social media - Tags: Italiano - : pll_wpml_2775608 - Network: Instagram I Reel di Instagram sono diventati la funzionalità in più rapida crescita sull’app di Instagram. Infatti, l’utente medio di Instagram passa 30 minuti al giorno guardando i Reel. Anche se i Reel sono un ottimo modo per condividere aggiornamenti video veloci con chi ti segue, può essere difficile registrare e modificare un nuovo video ogni giorno. Se cerchi un modo per programmare i tuoi Reel così da pubblicare nuovi contenuti senza sentirti incatenato al tuo cellulare, abbiamo buone notizie per te! Puoi usare Hootsuite per pubblicare automaticamente e analizzare i Reel di Instagram e tutti gli altri contenuti dei tuoi social media. In questo blog, ti faremo conoscere i migliori modi per programmare i Reel di Instagram utilizzando Hootsuite, inoltre ti daremo suggerimenti e trucchi per ottenere il massimo dalla tua strategia per i contenuti dei Reel. C’è un’app per programmare i Reel di Instagram? Sì! Puoi usare delle app di gestione dei social media come ad es. Hootsuite per programmare i tuoi Reel di Instagram automaticamente. Continua a leggere per scoprire come pianificare i tuoi Reel attraverso il tuo dashboard Hootsuite oppure guarda il video che segue: https://www. youtube. com/watch? v=re-3bZSN0V0 Come programmare i Reel di Instagram usando Hootsuite Puoi usare Hootsuite per programmare i tuoi Reel perché siano pubblicati automaticamente in un qualsiasi momento futuro. Per creare e programmare un Reel usando Hootsuite, segui questi passaggi: Registra il tuo video e modificalo (aggiungendo suoni ed effetti) nella App di Instagram. Salva il Reel sul tuo dispositivo. Su Hootsuite,... --- ### 11 Smart Ways to Use Twitter Advanced Search > Twitter advanced search is a powerful tool you can use to filter tweets by highly specific criteria. Here's how to make the most of it. - Published: 2022-12-07 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/twitter-advanced-search/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_3118992 - Network: Twitter Twitter isn't just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter's advanced search features, it's also a surprisingly robust search engine. Twitter's advanced search capabilities are some of the app's most well-kept secrets. Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition's social media strategy. From searching Twitter usernames and mentions to finding the most popular tweets from any user (including yourself), we'll teach you the ins and outs of Twitter's semi-secret, super-powerful advanced search tool. What is Twitter’s advanced search? Twitter advanced search is a tool you can use to filter tweets by highly specific criteria. You can search for tweets based on location, user, date, popularity, and much more. It’s perfect for hacking your social strategy and finding fantastic old tweets. https://twitter. com/david_perell/status/1299958518041124874 Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. And if you learn certain key phrases, you can perform advanced searches directly in the search bar. Finally, apps like Hootsuite Streams can add even more power to your Twitter search arsenal. But we’ll get into that shortly. How to advance search on Twitter Searching Twitter on desktop Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. Here’s how to use it: 1. Perform a simple search in the bar... --- ### Instagram Shopping : guide détaillé pour les marketeurs > Avec Instagram Shopping, vos clients peuvent choisir et payer les articles qui les intéressent directement depuis l'appli. - Published: 2022-12-05 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/fr/instagram-shopping-guide-detaille/ - Categories: Stratégie - Tags: Français - : pll_wpml_354038 - Network: Instagram Le centre commercial est démodé : l'heure est aux médias sociaux (à Instagram Shopping en particulier). À défaut de permettre de faire une petite pause gourmande entre deux boutiques, Instagram Shopping fait entrer le commerce de détail sur un réseau qui compte plus d’un milliard d'utilisateurs actifs chaque mois. Avec Instagram Shopping, vos clients n'ont plus besoin d'aller sur votre site pour faire leurs emplettes : ils peuvent choisir et payer les articles qui les intéressent directement depuis l'appli. Plus de 130 millions d'utilisateurs appuient sur une publication Instagram Shopping chaque mois. Aucun magasin physique ne peut se targuer de tels chiffres ! Si vous avez des produits à vendre, c'est alors le moment ou jamais de déployer votre vitrine virtuelle. Voyons comment procéder. Tout d'abord, regardez cette vidéo pour découvrir comment ouvrir votre boutique Instagram : https://www. youtube. com/watch? v=fKGHDUXlI6M Qu'est-ce qu'Instagram Shopping ? Instagram Shopping, c'est une fonction qui permet aux marques d'e-commerce de créer un catalogue digital et partageable directement sur Instagram. Elle donne aux utilisateurs du réseau l'opportunité d'en savoir plus sur vos produits et de les acheter directement sur Instagram (avec Checkout) ou de terminer la transaction sur votre site. La présentation de produits et d'offres spéciales sur Instagram ne date pas d'aujourd'hui. D'après le réseau, 87 % des utilisateurs ont déjà suivi les conseils d'achat d'un influenceur et 70 % des consommateurs très actifs utilisent la plateforme pour découvrir de nouveaux produits. Précédemment, les marques ne pouvaient générer du trafic de vente depuis Instagram... --- ### Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?) > I joined a LinkedIn pod so you don't have to. Here's how it helped (and hurt) my posts over the course of one week. - Published: 2022-12-05 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/experiment-linkedin-pods/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_3118886 - Network: LinkedIn This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don't know what a LinkedIn pod is, it's basically a group of people who agree to like, comment and engage with each other's posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself. I’m not necessarily an established LinkedIn thought leader with thousands of followers, but I post about my writing work on a fairly regular basis and have even gotten a few clients through LinkedIn. So a few more followers and engagements with my posts definitely wouldn’t hurt. Here's what I learned from my experience with LinkedIn pods. What is a LinkedIn pod? Let's start with the basics. A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other's content on LinkedIn. The idea is that by being in a pod, you'll be able to increase your connections and, consequently, your opportunities. In an engagement pod, members agree to like, comment, share, and react to each others' posts on a regular basis. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and interact with it. Most engagement pods work on the principle of... --- ### 26 trucos y funciones de Hootsuite que tal vez no sabías que existían > Estos trucos de Hootsuite cambiarán tu vida: te ayudarán a ahorrar tiempo, mantener el orden y administrar mejor tus redes sociales. - Published: 2022-12-02 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/trucos-de-hootsuite/ - Categories: Estrategia - Tags: Herramientas de redes sociales - Tags: Español - : pll_wpml_344579 - Network: Hootsuite Sin duda ya sabes que Hootsuite es una herramienta de administración de redes sociales que te permite publicar y programar contenidos en múltiples redes sociales desde un solo tablero. Pero, ¿conoces toooodos los trucos de Hootsuite que pueden facilitar aún más tu vida? Dentro de Hootsuite hay una gran variedad de tesoros escondidos para ahorrar tiempo y aumentar el ROI de tu marca en redes sociales. De hecho, hay tantas funciones y hacks, que puede ser difícil saber por dónde empezar. Para este artículo, nos dimos a la tarea de preguntarle a nuestros equipos de satisfacción del cliente y de redes sociales sobre las funciones menos conocidas y, quizá, subestimadas, de la plataforma para compartir sus bondades con todos nuestros suscriptores, actuales y futuros. Así que prepárate para conocer a detalle cómo los usuarios más destacados de Hootsuite aprovechan su tablero y exprimen al máximo todas las funciones de la plataforma en beneficio de sus negocios en redes sociales. En este video te mostramos cómo se ve un tablero interno de Hootsuite y cuáles son algunos de nuestros trucos de Hootsuite favoritos: https://www. youtube. com/watch? v=Nl22qXYPeYw Trucos para la programación y publicación de contenidos 1. Duplicar publicaciones en el planificador El botón de duplicar te permite crear una serie de publicaciones similares o relacionadas sin tener que hacer cada una desde cero. Es la forma más sencilla de darle un giro y aplicar pequeños cambios a tu contenido para tus distintos canales sociales. En vez de publicar exactamente el mismo... --- ### Instagram Shopping von A bis Z: Ein Schritt-für-Schritt-Leitfaden für Marketer > Instagram Shopping ermöglicht die Auswahl und den Kauf von Produkten direkt in der App — keine Umleitung zu Eurer Website notwendig. - Published: 2022-12-01 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/de/instagram-shopping-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354038 - Network: Instagram Vergesst das Einkaufszentrum. Heute kann man auf Instagram bis zum „Geht nicht mehr” shoppen. Klar, es gibt keinen frisch gepressten O-Saft für zwischendurch, aber Instagram Shopping bringt das Kauferlebnis in die sozialen Medien und erreicht damit ein Publikum von über 1 Milliarde monatlicher Nutzer. Anstatt Kunden von Eurem Instagram-Account auf Eure Website zu leiten, können sie mit Instagram Shopping Produkte einfach über die App auswählen und kaufen. Mehr als 130 Millionen Nutzer tippen jeden Monat auf einen Instagram-Shopping-Post — eine Besucherzahl, von der ein Ladenbesitzer nur träumen kann. Für alle, die Produkte vertreiben, wird es Zeit, ein virtuelles Schaufenster einzurichten. Fangen wir an. In diesem Video erfahrt Ihr kurz und bündig, wie Ihr einen Instagram-Shop einrichtet: https://www. youtube. com/watch? v=fKGHDUXlI6M Was ist Instagram Shopping? Instagram Shopping ist ein Feature, das es E-Commerce-Marken ermöglicht, einen digitalen, teilbaren Katalog ihrer Produkte direkt auf Instagram zu erstellen. Die Nutzer können direkt in der App mehr über die Produkte erfahren und entweder direkt auf Instagram kaufen (mit Checkout) oder sich durchklicken, um die Transaktion auf der eCommerce-Website der Marke abzuschließen. Produkte auf Instagram vorzustellen und den Verkauf zu fördern ist nichts Neues. Laut Instagram geben 87 % der Nutzer an, dass Influencer sie zu einem Kauf inspiriert hätten, und 70 % der passionierten Käufer nutzen die Plattform, um neue Produkte zu entdecken. In der Vergangenheit konnten E-Tail-Marken (Einzelhändler, die ausschließlich online vertreiben) absatzfördernden Traffic nur direkt über einen Instagram-Link oder über klickbare Instagram-Stories erzeugen. Mit den neuen Instagram Shopping-Features wird der gesamte Prozess rationalisiert.... --- ### Gli strumenti per il Social Media Marketing: come avere successo online > Con questi strumenti per il social media marketing puoi automatizzare il lavoro, risparmiare tempo e rafforzare il rapporto con il pubblico. - Published: 2022-11-29 - Modified: 2023-12-13 - URL: https://blog.hootsuite.com/it/strumenti-per-il-social-media-marketing/ - Categories: Strategia - Tags: Strumenti per i social media - Tags: Italiano - : pll_wpml_3116529 Ogni piattaforma social funziona come un silos. Senza adeguati strumenti di social media marketing esterni perderai un’incredibile quantità di tempo solo per spostarti da un punto all’altro o entrare ed uscire dai tuoi vari account di social media. Il giusto mix di tecnologie ti aiuterà a migliorare nel tuo lavoro di marketer. Usare gli strumenti per il social media migliori ti darà più tempo da dedicare alla creazione di campagne e strategie vincenti, ti darà una visione più chiara di come queste decisioni creative stanno funzionando, e ti darà anche la possibilità di concederti quel weekend lungo (a computer spento) di cui abbiamo tutti tanto bisogno! Ma come scegliere? Se proviamo a digitare “social media marketing tools” i risultati ci travolgeranno come un’onda. Di seguito ti daremo una panoramica dei diversi tipi di strumenti per il social media marketing che ti aiuteranno in modo efficace a connetterti con il tuo pubblico e a raggiungere i tuoi obiettivi di business. Strumenti di pianificazione dei social media Uno strumento di pianificazione di social media è una soluzione software che permette a chi si occupa di marketing di creare dei contenuti social in anticipo e di programmarne la pubblicazione automatica in un momento specifico. La maggior parte delle piattaforme social ha delle opzioni base di pianificazione integrate. Tuttavia, gli strumenti esterni danno maggiore flessibilità, funzionalità e abilità di pianificare i contenuti su account social multipli da un unico dashboard. Inoltre, facendo risparmiare tempo nella fase di creazione dei contenuti, gli strumenti di social... --- ### Comment gagner de l'argent avec TikTok en 2024 (4 stratégies testées) > Vous souhaitez monétiser votre présence sur TikTok ? Voici les meilleures stratégies pour gagner de l'argent avec TikTok. - Published: 2022-11-28 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/gagner-argent-avec-tiktok/ - Categories: Stratégie - Tags: Commerce social, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2771324 - Network: TikTok Qu'importe ce qui vous a poussé à consulter cet article. Voici quelques conseils pour gagner de l'argent avec TikTok. Peut-être avez-vous la fibre entrepreneuriale. Peut-être avez-vous entendu parler de la Tesla X rose d' Addison Rae. Peut-être encore avez-vous reçu une notification vous informant le plus poliment du monde que vous passez tellement de temps sur internet que vous feriez mieux de monétiser une partie de ce temps. Avec plus d'1 milliard d'utilisateurs actifs en janvier 2022, TikTok est la 6e plateforme sociale la plus utilisée au monde. Autrement dit, le marché est grand ! De nombreuses personnes gagnent déjà de l'argent sur TikTok, et certaines en ont même fait leur seul gagne-pain. Poursuivez votre lecture pour découvrir les meilleures stratégies pour gagner de l'argent sur l'application (ou regardez la vidéo ci-dessous). https://youtu. be/O-J8cfpCSFI Est-il réellement possible de gagner de l'argent avec TikTok ? Assurément ! Pour gagner de l'argent avec TikTok, vous devez être âgé de 18 ans ou plus, avoir au moins 10 000 abonnés et avoir eu plus de 100 000 vues sur vos vidéos au cours des 30 derniers jours. Vous pouvez ensuite vous adresser au TikTok Creator Fund via l'application. Tout comme peindre un tableau ou déterminer la situation amoureuse de l'ex de votre ex, gagner de l'argent sur TikTok demande un peu de créativité. Bien qu'il existe des méthodes officielles financées par l'application, il y a de nombreuses autres manières de gagner de l'argent sur la plateforme, même si vous n'avez pas beaucoup d'abonnés.... --- ### How To Create a Strong Social Media Advocacy Program > Leverage the power of social media to turn your biggest fans into brand advocates. All it takes is a strong social media advocacy strategy. - Published: 2022-11-28 - Modified: 2024-10-24 - URL: https://blog.hootsuite.com/social-media-advocacy-brand-advocate/ - Categories: Strategy - Tags: Employee advocacy, Social media strategy - Tags: English - : pll_wpml_346521 There’s nothing more convincing than a friend’s endorsement — especially on social media. That's why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media Leaving positive reviews on your website Driving more traffic to your products In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success: your customers, employees, business partners, influencers, and more. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. These recommendations are almost twice as likely to generate action, too. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels. While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. They opt into your advocacy program voluntarily. Savvy customers are great at spotting paid influencer content, but organic endorsements... --- ### How This Underwear Brand Won with an Anti-Black-Friday Social Campaign > Sustainable underwear brand Pantee earned top-tier press coverage and doubled social engagement with a campaign against impulse buying. - Published: 2022-11-24 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/pantee-black-friday-campaign/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_3118731 - Network: Instagram, TikTok Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8. 9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns. What is Pantee? Pantee is an underwear brand making a difference: their products are made using “deadstock” fabrics, or unsold inventory that would otherwise end up in landfills. Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste. @pantee_uk We launched a business in lockdown! Here’s how we did it 🩲 #smallbusinesslaunch... --- ### Comment obtenir plus d'abonnés sur Instagram (méthode éprouvée) > Vous voulez obtenir plus d'abonnés sur Instagram ? Oubliez l'achat de faux abonnés et les bots... Suivez simplement nos bons conseils. - Published: 2022-11-23 - Modified: 2022-11-28 - URL: https://blog.hootsuite.com/fr/obtenir-plus-abonnes-sur-instagram/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_338015 - Network: Instagram Vous débutez sur les médias sociaux ou essayez simplement d'établir la présence de votre marque en ligne ? Vous vous demandez probablement comment obtenir plus d'abonnés sur Instagram. Évidemment, nous n'allons pas vous recommander d'acheter des abonnés ou d'utiliser des bots. Ces astuces vous permettront peut-être d'étendre votre base d'abonnés temporairement, mais elles ne vous seront d'aucune aide sur le long terme. En effet, seuls les vrais abonnés Instagram qui se soucient de votre marque et interagissent avec elle ont un intérêt. Consultez notre guide pour découvrir en détail l'ensemble des techniques permettant de gagner des abonnés sans tricher et sans payer. Obtenir plus d'abonnés sur Instagram sans bourse délier Vous n'avez pas le temps de lire l'intégralité de notre guide ? Regardez la vidéo ci-dessous pour un concentré des mesures à prendre pour développer votre présence sur Instagram cette année : https://www. youtube. com/watch? v=SwtKCI1Hlik Pour entrer dans le détail, continuez votre lecture. Étape 1. Posez les bases Adoptez une stratégie marketing réfléchie Pour être performant sur les médias sociaux, vous devez suivre un plan clair. Viser davantage d'abonnés est un bon début. Mais cela ne suffira pas pour assurer le succès de votre compte Instagram. Cet objectif doit faire partie d'un plan plus abouti qui relie votre stratégie d'entreprise à vos objectifs de marketing digital. Pensez aux raisons qui vous poussent à vouloir plus d'abonnés Instagram. Qu'espérez-vous réellement accomplir ? Peut-être voulez-vous : Développer la notoriété de votre marque ? Stimuler vos ventes ? Doper le trafic sur... --- ### Social media optimization in 13 easy steps > Social media optimization techniques can help you do what you're doing even better, from improving engagement to gaining new followers. - Published: 2022-11-23 - Modified: 2025-01-08 - URL: https://blog.hootsuite.com/social-media-optimization/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2772898 Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve put together a list of simple tactics that don’t involve complicated keyword research or require technical know-how. Read on to find out how to: Improve your brand’s visibility on social media platforms Get more engagement on your posts Increase website traffic from your social profiles Make more sales from social media And more! What is social media optimization? Social media optimization is the process of improving your social posts (or your whole social media strategy) to achieve better results: faster follower growth, higher levels of engagement, more clicks or conversions, etc. Optimizing social media for business can involve many different techniques and tactics that vary in scope and complexity, such as: Basic improvements on an individual post level, e. g. , asking an engaging question in a post caption or picking a more thumb-stopping visual High-level improvements, e. g. , redefining your brand’s tone of voice on social media In any case, social media optimization should be based on performance analysis, audience and competitor research and/or insights gathered through social listening. Think of SMO as an opportunity for you to analyze and adjust your online presence to make it perform even better. Benefits of social media optimization Here’s what the right social media optimization tactics can do for your social... --- ### What Is a UGC Creator? Follow These 5 Steps To Become One > UGC creators make content that looks like traditional UGC — but brands will pay for the sales boosts their content can generate. - Published: 2022-11-23 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/ugc-creator/ - Categories: Strategy - Tags: Content creation, Content creators - Tags: English - : pll_wpml_3118620 Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel. The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences. https://www. tiktok. com/@itstarachristina/video/7161142944106335493 UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC. Why is UGC so valuable? While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven... --- ### Gli 11 Social Media Trend da tenere d'occhio > Per aiutarvi a fare le scelte giuste e ottenere il successo che meritate, abbiamo individuato i social media trend più importanti del 2023. - Published: 2022-11-22 - Modified: 2023-12-13 - URL: https://blog.hootsuite.com/it/trend-dei-social-media/ - Categories: Strategia - Tags: Strategia per i social media, Tendenze dei social media - Tags: Italiano - : pll_wpml_2222168 - Network: Facebook, Instagram, Twitter Lavorare in un settore che prende forma più velocemente di un Power Ranger può essere faticoso - il panorama dei social media è in costante cambiamento. Se vi domandate cosa funziona e cosa no, e come infilare nuovi social media trend nella vostra strategia, state tranquilli che non siete i soli. Ma non preoccupatevi, abbiamo noi le risposte! Abbiamo osservato 9 trend chiave analizzati nell’Hootsuite’s global Trends report, assieme alle statistiche della nostra indagine su più di 10,000 marketer per farvi l’elenco degli 11 social media marketing trend che domineranno il settore — e che potrebbero anche cambiare il vostro metodo di lavoro. Gli 11 più importanti social media trends del 2023 1 . TikTok conquisterà il mondo Nella nostra ricerca sui social media trends degli scorsi anni abbiamo predetto che TikTok sarebbe diventato il più importante social network per il marketing e non avevamo torto. Una gran quantità di nuove feature ci fanno pensare che TikTok non solo vuole essere il social network numero uno per i marketer. Vuole anche essere il social network numero uno, punto. TikTok, rinomato per l’innovazione (dopo tutto il suo format fresh video è stato di ispirazione per i Reels di Meta e YouTube Shorts), ha rilasciato almeno 7 feature quest’anno direttamente ispirate da altri canali social media: Settembre 2022: TikTok Now (BeReal clone) Ottobre 2022: Photo Mode (Carousels clone) Luglio 2022: TikTok Stories (IG Stories clone) Marzo 2022: Search Ads (Google Search ads clone; in fase beta di test) Ottobre 2022: TikTok Music... --- ### Qu'est-ce que l'automatisation des médias sociaux ? [FAQ et outils gain de temps] > L'automatisation des médias sociaux utilise des outils logiciels pour réduire le temps consacré à des tâches qui ne nécessitent aucune intervention humaine. - Published: 2022-11-21 - Modified: 2024-04-18 - URL: https://blog.hootsuite.com/fr/automatisation-des-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_64911 La création, la publication et l'analyse de contenu sur autant de points de contact peuvent prendre énormément de temps. À moins, bien sûr, que vous n'optiez pour l'automatisation des médias sociaux. Nous ne parlons pas de bots ici. Nous parlons d'utiliser des outils d'automatisation des médias sociaux qui profiteront autant aux marketeurs qu'au public. Cela implique de réduire le temps consacré aux tâches répétitives, de diminuer les temps de réponse et de vous donner le temps et les données dont vous avez besoin pour créer du contenu plus engageant. Qu'est-ce que l'automatisation des médias sociaux ? L'automatisation des médias sociaux est le processus visant à réduire le travail manuel requis pour gérer les comptes de médias sociaux à l'aide de logiciels d'automatisation. L'automatisation de la programmation des publications, du service client de base et de la production de rapports d'analyse peut permettre aux responsables des médias sociaux de dégager des heures de travail sur des tâches de plus haut niveau. Quels sont les avantages de l'automatisation des médias sociaux ? Les principaux avantages offerts par l'automatisation des médias sociaux sont les suivants : Réduction du temps nécessaire à la création et à la programmation de publications sur les réseaux sociaux Réduction des temps de réponses du service client Augmentation de la collecte de données destinées aux rapports analytiques et à la prise de décisions Accroissement de la notoriété de la marque et de l'engagement Combien coûte l'automatisation des médias sociaux ? Le prix de l'automatisation des médias sociaux peut varier... --- ### LinkedIn Analytics: Der Komplett-Leitfaden für Marketer > So könnt Ihr LinkedIn-Daten mit LinkedIn Analytics verfolgen, messen und optimieren — und mit ein paar Zusatz-Tools noch besser werden. - Published: 2022-11-17 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/linkedin-analytics-der-komplett-leitfaden-fuer-marketer/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_345104 - Network: LinkedIn Als Marketer ist ein Verständnis von LinkedIn Analytics entscheidend für Euren Erfolg. Das liegt daran, dass „data-driven“, also datengesteuertes Marketing, nicht nur ein Schlagwort, sondern heutzutage einfach eine Notwendigkeit ist. LinkedIn Analytics kann Euch dabei unterstützen, Eure Fortschritte zu verfolgen, Erfolge zu messen und mit Eurer Zielgruppe in Kontakt zu treten. In diesem umfassenden Leitfaden zu LinkedIn Analytics erfahrt Ihr, wie: Ihr LinkedIn Analytics nutzt welche Kennzahlen Ihr verfolgen solltet welche Analytics-Tools für LinkedIn Ihr einsetzen könnt, um das Reporting zu vereinfachen und tiefere Einblicke zu erhalten. Im Folgenden geht es konkret darum, wie Ihr das meiste aus den auf LinkedIn verfügbaren Daten herausholt. So verwendet man LinkedIn Analytics Es gibt zwei Hauptmethoden, um Metriken mit LinkedIn Analytics zu verfolgen: die integrierten LinkedIn-Analytics-Tools oder Tools von Drittanbietern wie das LinkedIn-Analytics-Produkt von Hootsuite Welche Methode Ihr wählt, hängt von Eurer Social-Media-Marketingstrategie und davon ab, was Ihr verfolgen wollt. Sehen wir uns also die beiden Optionen im Detail an. Das native LinkedIn Analytics-Tool Das native LinkedIn Analytics-Tool steht allen Seitenadministratoren zur Verfügung. Es bietet detaillierte Einblicke in die Performance Eurer Seite. Um auf das LinkedIn-Dashboard zuzugreifen, geht auf Eure Unternehmensseite und klickt auf den Analytics-Tab. Ein Dropdown-Menü enthält Optionen zur Analyse von Seitenbesuchern, Updates, Followern, Mitbewerbern, Leads und Employee Advocacy. Auf der linken Seite Eurer Homepage findet Ihr außerdem einen schnellen Überblick über Eure Aktivitäten der vergangenen 30 Tage. Im Folgenden schlüsseln wir die im nativen LinkedIn Analytics-Tool zur Verfügung stehenden Kennzahlen auf. Besucher Analytics Die Besucher Analytics zeigt Euch, welche Personen... --- ### How To Make an Instagram Reels Cover That Pops [Templates] > You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates) - Published: 2022-11-16 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-reels-cover/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3118524 - Network: Instagram Looking to create an Instagram Reels cover that really pops? You're in the right place! Crafting the perfect cover for your Reel is essential to drawing in viewers and keeping them engaged with your content. Not only will a great cover help your Reels stand out, but it will also give your followers an idea of what to expect from your videos. The best part? You don't need to be a professional designer to create an amazing Instagram Reels cover. Let's explore how to change your Instagram Reel covers, some templates to get you started, and how to make sure your covers look great on your feed. How to add an Instagram Reels cover By default, Instagram will display the first frame of your Reel as your cover image. But, if you plan on sharing your Reels on your Instagram profile grid, you'll want to add a cover that's eye-catching and relevant to the video. Plus, something that fits into the overall vibe of your profile. To choose a cover image for a new Instagram Reel: 1. Tap on the + sign and choose Reel to begin creating. 2. Select the video you want to upload or record a new one. 3. Add audio, effects, and filters as desired. 4. When you're ready to add a cover, tap on the Edit cover button, shown in the preview of your new Reel. 5. Choose the image you want to use as your cover. You can use an existing still from your... --- ### Cómo ganar dinero en TikTok (4 estrategias por 2024) > Aprender a ganar dinero en TikTok puede convertir tu pasatiempo en un trabajo. Aquí están quatro estrategias para aprovechar la aplicación. - Published: 2022-11-16 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/ganar-dinero-en-tiktok/ - Categories: Estrategia - Tags: Comercio social, Estrategia de redes sociales - Tags: Español - : pll_wpml_2771324 - Network: TikTok Como sea que hayas llegado aquí, bienvenido. Aquí te mostramos cómo ganar dinero en TikTok. TikTok se ubica como la sexta plataforma de redes sociales más utilizada en todo el mundo, con más de mil millones de usuarios activos (enero de 2022). Ese es un gran mercado. Mucha gente ya ha descubierto cómo ganar dinero en TikTok y algunos lo consideran un trabajo de tiempo completo. Sigue leyendo para conocer las mejores estrategias para ganar dinero con la aplicación (¡o ve el video a continuación! ) https://youtu. be/O-J8cfpCSFI ¿Se puede ganar dinero en TikTok? La respuesta corta es sí. Para ganar dinero en TikTok directamente, debes tener 18 años o más, tener más de 10,000 seguidores y tener al menos 100,000 visitas en los últimos 30 días. Entonces puedes presentar una solicitud al TikTok Creator Fund en la aplicación. Pero al igual que pintar un cuadro o determinar el estado civil de la ex de tu ex, ganar dinero en TikTok requiere un poco de creatividad. Si bien existen métodos oficiales financiados por la aplicación para ganar dinero en efectivo, hay muchas otras formas en que puedes ganar dinero en la plataforma, incluso si no tienes muchos seguidores. Al igual que los creadores de redes sociales activos en otras plataformas, muchos usuarios de TikTok ya han alcanzado el éxito financiero a través de la aplicación. Y aunque TikTok puede parecer una nueva frontera, las estrategias que puedes usar para ganar dinero probablemente te resulten familiares (consulta nuestras guías para ganar... --- ### Wie man Posts für TikTok plant — auf dem Handy und auf dem Desktop (ENDLICH!) > Wie man Posts für TikTok plant? Wir stellen einen seriösen TikTok-Zeitplaner vor und zeigen Euch, wie man einen TikTok-Content-Kalender erstellt. - Published: 2022-11-15 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/posts-fur-tiktok-plant/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2774502 - Network: TikTok Wollt Ihr Euren Content im Voraus terminieren und dann veröffentlichen, wenn Eure Zielgruppe am aktivsten ist? Dann solltet Ihr unbedingt lernen, wie man Posts für TikTok plant (ja, das geht auf dem Handy und auf dem Desktop). Ein TikTok-Planungs-Tool ist perfekt für alle, die regelmäßig Inhalte posten wollen, aber nicht die Zeit dazu haben, einmal täglich alles andere stehen und liegen zu lassen (geschweige denn viermal täglich... und on Top, wenn Ihr gerade im Urlaub seid). Zum Glück gibt es ein paar Tools, mit denen Ihr Euren Content veröffentlichen könnt, damit er von den Leuten gesehen wird, die Euch am wichtigsten sind. Auch dann, wenn Ihr gerade im Urlaub seid. Also — worauf wartet Ihr noch? Lest weiter und erfahrt, wie man TikToks vorausplant! Oder seht Euch das Video unten an, in dem in einem superschnellen Tutorial gezeigt wird, wie Ihr TikToks speziell auf dem Handy planen könnt. https://www. youtube. com/watch? v=rf02eOxq580 So plant man TikTok-Posts am Desktop für jeden beliebigen Zeitpunkt in der Zukunft Wenn Ihr von Eurem Desktop oder Computer posten, aber Euch das 10-Tage-Limit von TikTok ersparen wollt, dann ist Hootsuite das Richtige für Euch. Holt Euch hier Eure kostenlose Testversion! Schritt 1: Verknüpft Euren TikTok-Account mit Eurem Hootsuite-Account In Hootsuite werden Ihr aufgefordert, Eure Social-Media-Konten hinzuzufügen. Fügt also Euren TikTok-Account hinzu. Wenn Euch das nicht gleich gelingt: in unserem Hilfe-Artikel erfahrt Ihr, wie Ihr Euren TikTok-Account mit Hootsuite verbindet. Schritt 2: Speichert Euer TikTok-Video auf dem Computer Jetzt braucht Ihr Euer TikTok-Video. Doch Ihr könnt dieses... --- ### Instagram Shopping: una guía paso a paso para especialistas en marketing > Instagram Shopping permite a tus clientes de seleccionar y comprar productos fácilmente desde tu cuenta de Instagram. - Published: 2022-11-14 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/es/instagram-shopping-guia-paso-paso/ - Categories: Estrategia - Tags: Español - : pll_wpml_354038 - Network: Instagram Olvídate del centro comercial: en estos días, Instagram es el lugar para comprar hasta cansarse. Claro, no hay Starbucks para tomar un café en medio de la diversión, pero Instagram Shopping lleva la experiencia minorista a las redes sociales para llegar a una audiencia de más de mil millones de usuarios mensuales. En lugar de dirigir a los clientes desde tu cuenta de Instagram a tu sitio web, Instagram Shopping les permite seleccionar y comprar productos fácilmente desde la aplicación. Más de 130 millones de usuarios hacen clic en una publicación de compras de Instagram cada mes: tráfico peatonal con el que el propietario de una tienda física sólo podría soñar. Entonces, si tienes productos para vender, es hora de configurar tu tienda virtual. Empecemos. Primero, mira este video para descubrir cómo configurar tu tienda de Instagram: https://www. youtube. com/watch? v=fKGHDUXlI6M ¿Qué es Instagram Shopping? Instagram Shopping es una función que permite a las marcas de comercio electrónico crear un catálogo digital y compartible de tus productos directamente en Instagram. Los usuarios pueden obtener más información sobre los productos directamente en la aplicación y comprar directamente en Instagram (con Checkout) o hacer clic para finalizar la transacción en el sitio de comercio electrónico de la marca. Compartir productos o promocionar ventas en Instagram no es nada nuevo. Según Instagram, el 87% de los usuarios dice que los influencers los inspiraron a realizar una compra, y el 70% de los compradores ávidos recurren a la plataforma para descubrir nuevos productos. En... --- ### How to Make Money on Social Media: Tips for Brands and Creators > You can't pay bills with followers and likes. This is how to make money on social media starting right now — for creators and brands. - Published: 2022-11-14 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/how-to-make-money-on-social-media/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_3118428 The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media... Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. And brands... As you know, social media changes constantly. What’s working to drive sales from social media right now? How do you work with creators? Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. 6 ways to make money on social media as a creator 1. Partner with brands This is what most people think of when they hear “making money on social media. ” The OG method: Becoming an influencer. Relax. It doesn’t have to mean taking selfies for sponsored posts featuring “diet tea. ” Not only should you avoid doing that because you’re gorgeous the way you are, but also because your audience will see right through it. To maintain your integrity, work with brands that: Naturally fit your content and personality Have products you actually use Offer value to your audience Whoever you partner with, ensure the content on your social media accounts still feels like you. Parenting-focused creator Lindsey Gurk creates hilarious Reels, often with her own (amazing) singing. This sponsored Reel feels as authentic as her organic content. View this post on Instagram A post shared by... --- ### Crea la tua strategia di social media marketing in 9 passaggi (incluso template) > Scopri che cosa deve contenere un piano di Social Media Marketing e segui il nostro programma per elaborare il tuo in 6 semplici passaggi. - Published: 2022-11-08 - Modified: 2022-11-08 - URL: https://blog.hootsuite.com/it/come-creare-un-piano-di-social-media-marketing-in-6-passaggi/ - Categories: Strategia - Tags: Modello, Strategia per i social media - Tags: Italiano - : pll_wpml_342092 Una strategia social media rappresenta il riassunto di tutto quello che hai pianificato di fare e che speri di realizzare sui social media. Una buona strategia guida le tue azioni e ti fa capire se stanno avendo successo o meno. Quanto più è specifico il tuo piano, tanto più sarà efficace. Sii conciso. Non farlo così ambizioso e ampio da renderlo irrealizzabile e difficile da misurare. In questo post, ti guideremo attraverso un piano in nove passaggi per creare una tua strategia di social media marketing vincente. Abbiamo anche i suggerimenti di un’esperta, Amanda Wood, Senior Manager del Social Marketing di Hootsuite. Che cos’è il social media marketing? Il Social media marketing consiste nell’usare i canali social per vendere e promuovere un brand, prodotto o servizio. Il social media marketing aiuta le aziende a: Aumentare la brand awareness Creare delle comunitity coinvolte nel brand Vendere prodotti e servizi Misurare il sentimento del brand Offrire supporto clienti sulle piattaforme di social media Pubblicizzare prodotti e servizi a un pubblico mirato Misurare la performance e allineare la propria strategia di conseguenza Che cos’è una strategia di social media? Una strategia di social media è un documento che delinea i tuoi obiettivi di social media, le tattiche che userai per raggiungerli e le metriche attraverso le quali misurerai i tuoi progressi. La tua strategia di social media marketing dovrebbe anche elencare tutti i tuoi account esistenti e pianificati oltre agli obiettivi specifici per ogni piattaforma sui cui sei attivo. Questi obiettivi dovrebbero essere... --- ### Cómo programar TikToks en dispositivos móviles y de escritorio (FINALMENTE) > ¿Quieres saber cómo programar TikToks? Aquí te explicamos cómo usar un programador de TikTok y crear un calendario de contenido. - Published: 2022-11-07 - Modified: 2022-11-07 - URL: https://blog.hootsuite.com/es/como-programar-publicaciones-en-tiktok/ - Categories: Estrategia, Stratégie - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2774502 - Network: TikTok, TikTok ¿Quieres planificar tu contenido con anticipación y publicarlo cuando tu audiencia esté más activa? Parece que necesitas aprender cómo programar TikToks (sí, puedes hacerlo en dispositivos móviles y de escritorio). Un programador de TikTok es perfecto para cualquier persona que quiera publicar contenido de manera constante, pero no tiene tiempo para hacerlo todos los días (mucho menos cuatro veces al día... cuando estás de vacaciones). Afortunadamente, hay algunas herramientas que puedes usar para que tu contenido esté disponible y lo vean las personas que más te importan, incluso cuando estás de vacaciones. ¿Entonces, qué esperas? ¡Sigue leyendo para descubrir cómo programar publicaciones en TikTok! O mira el video a continuación para obtener un tutorial rápido sobre cómo programar TikToks en dispositivos móviles específicamente. https://www. youtube. com/watch? v=rf02eOxq580 Cómo programar publicaciones de TikTok en una computadora para cualquier momento en el futuro Si quieres publicar desde tu computadora, pero no quieres sufrir el límite de 10 días de TikTok, querrás usar Hootsuite. ¡Consigue tu prueba gratuita aquí! Paso 1: Conecta tu cuenta de TikTok a tu cuenta de Hootsuite En Hootsuite, se te pedirá que agregues tus cuentas sociales. Agrega tu cuenta de TikTok. De lo contrario, continúa y consulta nuestro artículo sobre cómo vincular tu cuenta de TikTok en Hootsuite. Paso 2: Guarda tu video de TikTok en tu computadora Ahora necesitas tu video de TikTok. Por desgracia, TikTok no te permite descargarlo hasta que lo hayas publicado, pero existen algunas soluciones. La más simple es hacer tu video en... --- ### Discord Emojis: How to Use Them and Add Your Own to a Server > Custom Discord emojis are easy to create and add to your servers. Here's how to use them to make your Discord content stand out. - Published: 2022-11-07 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/discord-emojis/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_3118202 You may be familiar with Discord, the popular platform for hosting real-time text, video, and voice chat, but do you know about Discord emojis? One of the coolest features of Discord is the ability to add emojis to your messages. Many Discord emojis are built into the platform, but you can also add your own custom emojis, turn off emojis, or even remove an emoji from a server altogether. We'll show you how. What are Discord emoji? Discord emojis are small images that can be used to express ideas or emotions. They are similar to the emoji you would find on your phone, but Discord emoji are platform-specific. You can use Discord emojis on your server or in messages you send. Emojis can be static or animated (you can even use a Discord emoji GIF), and there are thousands of them to choose from. Unlike traditional iPhone and Android emojis, Discord emojis are more customizable. Depending on the channel you're in, you'll see custom emojis based on the server’s content. For example, in The Fallout Network (a Discord server based on the video game series, Fallout), there are custom emojis based on in-game items, such as the Nuka Cola bottle or the Pip-Boy. In the "Instagram" server (it's a fan server, not owned by Instagram itself), there are lots of custom emojis with an Instagram theme, such as the camera emoji. How to use emojis on Discord Discord emojis are super easy to use. If you're on the Discord desktop... --- ### How to Post a GIF on Instagram from Any Device > Wondering how to post a GIF on Instagram? You're not alone. Follow these steps to share GIFs in posts or Stories. - Published: 2022-11-03 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/how-to-post-a-gif-on-instagram/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3118109 - Network: Instagram GIFs are a fun way to connect with your audience by referencing viral trends or nostalgic moments. And if you don’t how to post a GIF on Instagram, you’re missing out. They're useful for memes, but you can also share custom GIFs that add to your brand's voice. Hootsuite's mascot, Owly, is a particular fan of GIFs. Keep reading to find out how to post a GIF on Instagram, including how to slide them into your DMs. How to post a GIF on Instagram Technically, Instagram doesn't support GIF files for an Instagram post. There are two workarounds to this problem: Option #1: Use a GIF from GIPHY GIPHY is a one-stop shop for all of your GIF needs. It also has a simple tool to turn any GIF into a 15-second . mp4 file. Perfect for posting directly on your Instagram feed. Option #2: Upload a GIF as a video You'll need to convert your GIF to a video to post it on your Instagram feed. You can use a free tool like Adobe Express to convert a GIF into a . mp4 file. And then you can upload the video to your feed. Ta-da! Now let's talk about the step-by-step process of posting a GIF on Instagram from your phone or your computer. Android/iOS To post directly from GIPHY: 1. Download the GIPHY app. 2. Find a GIF you want to post. 3. Click the paper airplane icon on the bottom right side of the GIF. 4. Choose... --- ### Comment programmer des Reels Instagram [Conseils et outils] > Apprenez à programmer des Reels Instagram à l’avance afin de respecter à la lettre votre calendrier de contenu sur les réseaux sociaux. - Published: 2022-11-02 - Modified: 2022-11-02 - URL: https://blog.hootsuite.com/fr/programmer-des-reels-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2775608 - Network: Instagram Les Reels sont un excellent moyen de partager une mise à jour rapide avec vos abonnés, mais il peut être difficile d'enregistrer et de monter une nouvelle vidéo chaque jour. Si vous cherchez un moyen de programmer vos Reels afin de pouvoir continuer à publier du contenu nouveau sans avoir l'impression d'être enchaîné à votre téléphone, nous avons une bonne nouvelle. Vous pouvez utiliser Hootsuite pour publier et analyser automatiquement vos Reels sur Instagram ainsi que tous vos autres contenus sur les réseaux sociaux. Dans ce blog, nous vous expliquerons les meilleurs moyens de programmer des Reels Instagram à l'aide de Hootsuite, et vous ferons part de nos conseils et astuces pour tirer le meilleur parti de votre stratégie de contenu des Reels. Existe-t-il une application pour programmer des Reels Instagram ? Oui ! Vous pouvez utiliser des applications de gestion des réseaux sociaux comme Hootsuite pour programmer automatiquement vos Reels Instagram . Poursuivez votre lecture pour savoir comment programmer la publication de Reels via votre tableau de bord Hootsuite, ou regardez la vidéo ci-dessous : https://www. youtube. com/watch? v=re-3bZSN0V0 Comment programmer la publication de Reels avec Hootsuite Vous pouvez utiliser Hootsuite pour programmer vos Reels afin qu'ils soient automatiquement mis en ligne à la date et à l'heure désirées. Pour créer et programmer la publication d'un Reel avec Hootsuite, voici la marche à suivre : Enregistrez votre vidéo et modifiez-la (en lui ajoutant une piste audio et des effets) sur l'application Instagram. Enregistrez le Reel sur votre appareil. Dans... --- ### Marketing en Instagram: La guía completa + 18 estrategias > Cuando de marketing en Instagram se trata, la competencia es dura. Pero triunfar es posible. Sigue esta guía y estrategias para hacerla en grande este año. - Published: 2022-11-02 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/17-consejos-para-hacer-marketing-en-instagram-que-no-te-puedes-perder/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2222016 - Network: Instagram Con sus más de dos mil millones de usuarios activos mensuales, no cabe duda que Instagram es el amo y señor del marketing en redes sociales. Con sus más de dos mil millones de usuarios activos mensuales, no cabe duda que Instagram es el amo y señor del marketing en redes sociales. Durante más de una década, Instagram ha impuesto tendencias y ha moldeado el rumbo del comercio en redes sociales, la economía del creador y la manera en la que las marcas usan las redes sociales. ¿Cómo puedes, entonces, usar el marketing en Instagram para hacer crecer tu negocio en 2022? ¿Necesitas recurrir a los anuncios de Instagram (o, peor, bailar en Reels) para triunfar? ¿Cómo puedes aprovechar al máximo las herramientas de venta que ofrece Instagram? Descubre cómo usar Instagram para expandir tu negocio en línea, sin importar a qué industria pertenezcas o cuáles sean tus objetivos. ¿Qué es el marketing en Instagram? El marketing en Instagram es la práctica de usar Instagram para hacer crecer tu audiencia y aumentar la conciencia de marca, los leads y las ventas. Dado que es la plataforma social favorita de las personas entre 16 y 34 años, Instagram es un espacio altamente eficaz para las marcas, los empresarios y los creadores. Las estrategias de marketing en Instagram incluyen: Contenidos orgánicos: fotos, videos, carruseles, Reels e Historias Anuncios de Instagram, incluyendo anuncios en Historias, en la sección de tienda y más Marketing de influencia Herramientas de compra: pestaña de Tiendas, etiquetas y... --- ### Wie euch ein Facebook Autoposter viel Arbeit abnimmt > Ein Facebook Autoposter kann Routinearbeiten übernehmen und Zeit sparen. Wir zeigen euch, wie ihr den richtigen für euer Unternehmen auswählt. - Published: 2022-11-01 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/facebook-autoposter/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2228152 - Network: Facebook Social-Media-Marketer haben lange To-Do-Listen. Sie erstellen Posts, managen Kampagnen, interagieren mit ihren Followern und posten eine Menge Content. Dieser letzte Schritt kostet oft am meisten Zeit. Es sei denn, man verwendet einen Facebook Autoposter. Mit Hilfe von Autopostern können Marketer bezahlte und organische Inhalte im Voraus planen. So können sie sich auf ihre Strategie konzentrieren und behalten den Überblick über ihre Content-Kalender. Im Folgenden erfahrt ihr mehr über Facebook Autoposter und wie sich nutzen lassen, um euch die Arbeit zu erleichtern. Was ist ein Facebook Autoposter? Ein Facebook-Autoposter ist ein Tool, das Facebook-Posts zu einem vorher festgelegten Zeitpunkt veröffentlicht. Es stehen viele Facebook-Autoposter-Tools zur Wahl, und jedes bietet seine eigenen Features und Vorteile. Ganz egal, für welches Tool ihr euch entscheidet; stellt sicher, dass es drei wesentliche Funktionen abdeckt: sofort veröffentlichen oder Posts für die Zukunft planen auf mehreren Facebook-Seiten, -Gruppen und -Profilen gleichzeitig oder in zeitlich versetzten Abständen posten teilen aller Arten von Content: Text, Links, Bilder und Videos Ein gutes Tool verfügt außerdem über eine intuitive Benutzeroberfläche sowie detaillierte Reports und Dashboards. Und es erlaubt möglicherweise sogar die Verwaltung mehrerer Facebook-Konten von einem Ort aus. Warum ihr das Posten auf Facebook automatisieren solltet? Ein Autoposter für Facebook hilft bei der Rationalisierung des Social-Media-Managements. Aber ihr werdet überrascht sein, wie nützlich diese Tools wirklich sind. Die drei wichtigsten Vorteile eines Facebook Autoposters: Zeit sparen Schon mal von „Arbeite intelligenter, nicht härter” gehört? Das mag ein Klischee sein, aber es ist nicht falsch. Nehmen wir an, ihr managt eine Facebook-Marketingstrategie... --- ### Reel Instagram: una guida semplice per le aziende > Promuovi il tuo brand, interagisci con il pubblico e raggiungi nuovi clienti con i Reel Instagram, il formato preferito della piattaforma. - Published: 2022-11-01 - Modified: 2022-11-04 - URL: https://blog.hootsuite.com/it/reel-instagram-guida-per-aziende/ - Categories: Strategia - Tags: Creazione di contenuti, Strategia per i social media - Tags: Italiano - : pll_wpml_2227158 - Network: Instagram Ormai sai già che i Reel su Instagram sono una miniera d’oro per aiutarti a far crescere il tuo pubblico. Questi brevi video divertenti hanno un modo speciale di catturare l’attenzione dell’utente il che può tradursi in un alto tasso di coinvolgimento per il tuo marchio. Dal loro debutto due anni fa, i Reel sono diventati la funzionalità più in crescita della piattaforma. Creatori come Justin Bieber, Lizzo e Stanley Tucci hanno contribuito a trasformare questa avvincente funzionalità da aspirante TikTok a concorrente a pieno titolo. Il che non ci sorprende. Ma, come puoi usare questo strumento per raggiungere più persone, trovare nuovi followers, o spargere la voce sui tuoi prodotti e servizi? In questa guida, parleremo di tutto quello che hai bisogno di sapere, da come fare un Reel su Instagram a come capire il miglior momento per pubblicarlo. Cosa sono i Reel Instagram? I Reel di Instagram sono video verticali a schermo intero che possono durare fino a 90 secondi. Vengono forniti con molti strumenti unici di editing e una vasta libreria di tracce audio (cche contiene qualsiasi cosa, da canzoni di tendenza a frammenti di contenuti virali di altri utenti). Oltre ai suoni i Reel possono includere video multipli, filtri, didascalie, sfondi interattivi, adesivi e altro. I Reel sono diversi dalle Storie di Instagram. Diversamente dalle Storie, non scompaiono dopo 24 ore. Una volta pubblicato, un Reel su Instagram, questo rimane disponibile fino a che non lo cancelli. La cosa migliore è che i Reel attualmente sono... --- ### 14 Fun Instagram Question Sticker Ideas for Marketers > Instagram question stickers are the ultimate engagement power-up. These are the creative question sticker examples you’ll actually want to try. - Published: 2022-10-31 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/instagram-questions-sticker/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2222248 - Network: Instagram There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it... Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you. What is the Instagram question sticker? The Instagram question sticker is an interactive form you can insert into an Instagram Story. You can customize it to include any question you want to ask your audience. The Instagram users who view your Story can tap the sticker to send you a short answer or message. Instagram Story question stickers allow you to easily engage your audience, as well as start conversations. Responses are stored together in the Story insights tab, instead of with your regular DMs. You can publicly share sticker replies as new Stories, which is perfect for Q&As or FAQs. Source How to use the Instagram question sticker: 7 steps 1. Create an Instagram Story You can add a question sticker to any type of Story, including video and photo formats. Create your Instagram Story as you normally would by tapping the plus sign at the top and selecting Story. 2. Add the question sticker After you’ve created your Story photo or video, tap the sticker icon... --- ### Verifica su TikTok: trucchi e segreti degli esperti per avere la spunta blu > Ti stai chiedendo come ottenere la verifica su TikTok? Questi 6 segreti ti aiuteranno ad avere la spunta blu. - Published: 2022-10-27 - Modified: 2022-10-28 - URL: https://blog.hootsuite.com/it/verifica-su-tiktok-come-avere-la-spunta-blu/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_2771433 - Network: TikTok Ti stai chiedendo come ottenere la verifica su TikTok? Questi 6 segreti ti aiuteranno ad avere la spunta blu. Anche se non stai cercando di diventare il prossimo Khaby Lame, può comunque interessarti come ottenere la verifica su TikTok. Del resto, si tratta di un social network che conta circa 1 miliardo di utenti attivi al mese. Questo è un enorme pubblico potenziale di cui puoi trarre vantaggio. Gli account TikTok verificati, che presentano dunque la spunta blu accanto al nome, hanno una maggiore esposizione e godono di un certo credito. Un badge di verifica è fondamentalmente un timbro di approvazione da parte dei signori di TikTok. Così, se ti stavi chiedendo come ottenere la spunta blu su TikTok, continua a leggere. Ecco cos'è la verifica, perché è importante e cinque passaggi per aiutarti ad ottenerla su TikTok. Cosa significa avere un profilo verificato su TikTok? Come accade sulle altre piattaforme di social media, il segno di spunta blu su TikTok significa che l'identità di un account è stata confermata. La verifica è generalmente riservata a celebrità, marchi o influencer. È molto probabile che questi account vengano presi di mira da imitatori. Ma non devi essere la top model Bella Hadid per avere un account verificato. In effetti, ci sono molti tipi di attività (come Spikeball! ) Verificate da TikTok. Continua a leggere per scoprire gli aspetti più importanti da sapere per ottenere la verifica su TikTok, oppure guarda il nostro video, in lingua inglese: https://www. youtube. com/watch? v=XXGkJm-hCBg Perché... --- ### Instagram Reels planen in 10 einfachen Schritten > So geht’s: Instagram Reels planen, erstellen und terminieren, damit Ihr Euren Social-Media-Content-Kalender im Griff habt. - Published: 2022-10-27 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-reels-planen/ - Categories: Strategie - Tags: Social-Media-Planung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2775608 - Network: Instagram Instagram Reels sind das am schnellsten wachsende Feature auf der IG-App. Der durchschnittliche Instagram-Nutzer schaut sich täglich 30 Minuten lang Reels an. Obwohl Reels eine tolle Möglichkeit bieten, um Followern ein schnelles Video-Update zu geben, ist es nicht ganz so leicht, jeden Tag ein neues Video aufzunehmen und zu bearbeiten. Wenn Ihr wissen möchtet, wie man Reels vorausplanen kann, damit Ihr kontinuierlich neuen Content posten könnt, ohne permanent am Handy zu hängen, haben wir gute Neuigkeiten. Mit Hootsuite könnt Ihr Instagram Reels gemeinsam mit all Euren anderen Social-Media-Inhalten automatisch veröffentlichen und analysieren. In diesem Blog-Post zeigen wir Euch die besten Möglichkeiten, um Instagram Reels mit Hootsuite zu terminieren, und verraten Tipps und Tricks, mit denen Ihr das Optimum aus Eurer Content-Strategie für Reels herausholt. Gibt es eine App, um Instagram Reels zu planen? Ja! Ihr könnt Social-Media-Management-Apps wie Hootsuite verwenden, um Instagram Reels automatisch zu planen. Im Weiteren erfahrt Ihr, wie man Reels über das Hootsuite-Dashboard terminieren kann. Lieber gucken als lesen? Dann schaut unser Video an: https://www. youtube. com/watch? v=re-3bZSN0V0 Wie man Reels mit Hootsuite plant Mit Hootsuite könnt Ihr Reels so planen, dass sie zu einem beliebigen Zeitpunkt in der Zukunft automatisch veröffentlicht werden. Um ein Reel mit Hootsuite zu erstellen und zu terminieren, geht Ihr wie folgt vor: Nehmt das Video auf und bearbeitet es (fügt Sounds und Effekte hinzu) in der Instagram-App. Speichert das Reel auf Eurem Device. Tippt in Hootsuite auf das Symbol Erstellen ganz oben im linken Menü, um den Composer zu öffnen. Wählt... --- ### Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats) > Scroll-stopping NEW stats on social, ads, ecommerce, and more. Get them all (and more) in the October update of the Digital 2022 Report. - Published: 2022-10-26 - Modified: 2024-10-24 - URL: https://blog.hootsuite.com/simon-kemp-social-media/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2222683 The data in our new Digital 2022 October Global Statshot Report–published in partnership with Hootsuite and We Are Social–covers the outlook for Facebook in the months ahead, valuable perspectives on the growth of the metaverse, changes at the top of a key social media ranking, intriguing trends in TikTok behavior, and more. If you’re looking to understand what the world is really doing online, the good news is that you’re in the right place—simply read on below. Top 10 takeaways If you’re short on time, the YouTube video below will guide you through 10 of the top stories in this quarter’s data. However, read on below that for our complete October report, and for my comprehensive analysis of this quarter’s key insights and trends. https://youtu. be/yAFFofPsMJQ And with this being our last report of 2022, I’ll finish up this quarter’s analysis with my take on the key themes and trends that I believe will shape and define digital success in 2023. Just before we dive into all of those stories though, please read the following notes carefully, to ensure that you understand how recent changes in underlying data and research methodologies may impact this quarter’s findings. People get more intentional about time online (and social) There’s an overall decline in the time we spend online, but that doesn’t necessarily mean that the internet is losing importance in our lives. Even at the current average of 397 minutes per day, the typical global internet user still spends more than 40% of... --- ### Social-Media-Marketing-Tools: der Komplett-Leitfaden > Die besten Social-Media-Marketing-Tools: Arbeit automatisieren, Zeit sparen, Beziehungen zur Zielgruppe aufbauen und ein besserer Marketer werden! - Published: 2022-10-25 - Modified: 2022-10-26 - URL: https://blog.hootsuite.com/de/social-media-marketing-tools-komplett-leitfaden/ - Categories: Strategie - Tags: Social-Media-Tools - Tags: Deutsch - : pll_wpml_3116529 Um in den sozialen Medien erfolgreich zu sein, braucht Ihr dieV richtigen Fähigkeiten, das richtige Wissen, die richtige Ausbildung — und die richtigen Social-Media-Marketing-Tools. Jede Social-Media-Plattform arbeitet wie ein Silo. Ohne Social-Media-Marketing-Tools von Drittanbietern verschwendet Ihr also enorm viel Zeit mit dem Wechsel zwischen Tabs und dem Ein- und Ausloggen bei verschiedenen Social-Media-Konten. Das richtige Social-Media-Marketing-Paket macht Euch ganz einfach zu besseren Marketern. Durch den Einsatz der besten Tools gewinnt Ihr Zeit, die Ihr für kreative Aufgaben nutzen könnt. Gleichzeitig erhaltet Ihr einen besseren Überblick darüber, wie sich Eure kreativen Entscheidungen auswirken. Im Folgenden werfen wir einen Blick auf die unterschiedlichen Arten von Social-Media-Marketing-Tools, die Euch dabei helfen, effektiv mit Eurer Social-Media-Zielgruppe zu kommunizieren und Eure Geschäftsziele für das Jahr 2023 zu erreichen. Social-Media-Planungs-Tools Ein Social-Media-Planungs-Tool ist eine Software-Lösung, mit deren Hilfe Marketer Social-Media-Content im Voraus erstellen und für die automatische Veröffentlichung zu einem bestimmten Zeitpunkt planen können. Die meisten Social-Media-Plattformen verfügen über ein paar grundlegende native Planungsoptionen. Third-Party-Tools bieten jedoch mehr Flexibilität, Funktionalität und die Möglichkeit, Content für mehrere Social-Media-Accounts über ein einziges Dashboard vorauszuplanen. Da Social-Media-Planungs-Tools zusätzliche Zeit für den Workflow der Content-Erstellung schaffen, sind sie bei viel mehr als nur der Planung behilflich. Social-Media-Planungs-Tools bieten einen Workflow, der für eine effektivere Zusammenarbeit in Teams sorgt. Es ist einfacher, im Voraus an Inhalten zusammenzuarbeiten als an spontan kreierten Posts. Das lohnt sich vor allem für größere Teams oder Unternehmen in regulierten Branchen. Der integrierte Kooperationsprozess ermöglicht es außerdem, dass Inhalte eine Reihe vorher festgelegter Freigabeschritte durchlaufen. Bei manchen... --- ### How to Make Money on Pinterest [7 Strategies] > Make Pinterest your secret weapon for driving leads, sales, and growth. Learn exactly how to make money on Pinterest with these 7 strategies. - Published: 2022-10-25 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/how-to-make-money-on-pinterest/ - Categories: Strategy - Tags: Content creators, Social commerce - Tags: English - : pll_wpml_345129 - Network: Pinterest If you're a little lost on how to make money on Pinterest, then keep reading to learn how to turn the visual discovery engine into a revenue-generating machine. As of Q3 2024, Pinterest has a whopping 537 million monthly active users across the globe. And that audience (reportedly) consumes almost 1 billion videos per day on Pinterest. The revenue opportunities for businesses and influencers are undeniable. Can you make money on Pinterest? Yes, especially if you are a blogger, influencer, or eCommerce business. There are several different ways to make money on social media, and the Pinterest tactics that work best depends on your business and your strategy. For eCommerce or product-based businesses, Pinterest is a great place to catch the eye of customers in the research phase. 80% of Pinners (the affectionate term for people who use Pinterest) say they feel inspired by the shopping experience on Pinterest, which makes it the perfect platform to showcase your products. If you're a blogger or influencer, then Pinterest can help drive traffic to your website. It helps to not think of Pinterest as a traditional social media platform. Instead, think of it as another search engine like Google. You'll want to combine SEO strategies and compelling pins to help Pinners find your content and click on the link to your site. Once on your website, you can redirect them to subscribe to your email list, purchase products, or some other call to action. These are just a couple of ways you... --- ### 19 stratégies marketing pour le Black Friday à essayer DÈS MAINTENANT ! > Voici les meilleures stratégies marketing pour le Black Friday pour aider votre business lors du premier weekend de la saison des vente. - Published: 2022-10-24 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/strategies-marketing-pour-le-black-friday/ - Categories: Stratégie - Tags: Commerce social, Stratégie de médias sociaux - Tags: Français - : pll_wpml_3115612 Planifier des stratégies marketing pour le Black Friday est la clé pour se démarquer dans une foule de publicités. Réfléchissez-y. Toutes les boutiques, qu'elles soient physiques ou de commerce électronique, proposent des offres publicitaires. Les clients les recherchent activement. Alors, comment attirez-vous leur attention ? En étant préparé et en déployant des tactiques géniales. N'ayez crainte, vous allez dérouler sans prise de tête votre stratégie marketing pour le Black Friday. Ce n'est pas si compliqué de sortir du lot à l'occasion d'une grosse journée de vente. Voici 18 stratégies marketing pour le Black Friday éprouvées y à essayer ! Qu'est-ce que le Black Friday ? Le Black Friday est le vendredi qui suit la célèbre fête américaine du Thanksgiving. C'est un événement connu pour ses multiples promotions alléchantes dans les magasins comme dans les enseignes d'e-commerce, à l'occasion duquel les clients dépensent beaucoup. Le Black Friday marque généralement le début de la saison des achats pour les fêtes de fin d'année. Vous avez peut-être entendu parler du pandémonium auquel sont confrontés les magasins physiques. Le terme « Black Friday » est né à Philadelphie dans les années 1950. Les policiers l'ont utilisé pour décrire la foule nombreuse et perturbatrice qui affluait dans la ville le lendemain de Thanksgiving. Les banlieusards et les touristes affluaient vers la ville avant le célèbre match de football entre l'armée et la marine. Plus tard, les détaillants ont adopté le Black Friday. Ils dépendaient des achats des Fêtes pour remettre à flot leur trésorerie avant... --- ### 26 Real Estate Social Media Post Ideas to Get New Clients > Snap, share, sell. Wish it was that easy? Use these real estate social media posts to attract new clients (buyers and sellers). - Published: 2022-10-24 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/real-estate-social-media-posts/ - Categories: Strategy - Tags: Content creation, Real estate - Tags: English - : pll_wpml_3117636 Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Trust and experience are the top attributes people look for when choosing a real estate agent. Social media is more than a way for people to discover home listings (though it’s great for that). It’s where you can show your expertise and start developing relationships — and leads — at scale. Wondering how to grow your social media accounts? Here are 26 specific ideas for real estate-themed posts that will help you get more views and leads. 26 real estate social media post ideas to get more leads 1. New listings This one is pretty basic, though important. Always share new listings hitting the market to your social accounts. And not just once: Share them several times. Your entire audience won’t see it each time, so multiple shares and reminders will maximize its reach. Don’t overthink these posts. They can include as little as photos, key details about the house or property, and a link to the listing. Source 2. Video walkthroughs Include video wherever and whenever possible. Include it in your listing posts, or share quick 15-30 second clips as separate posts on Instagram Reels and TikTok. Almost 3/4 of your potential customers (73%) are more likely to list with agents who use video. And,... --- ### Instagram Reels Hacks: 15 Tricks and Hidden Features > Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. - Published: 2022-10-20 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-reels-hacks/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3117483 - Network: Instagram Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed! ) your next video will wow all 1. 22 billion Instagram users/potential new followers.   Want to learn your Instagram Reels hacks by watching a video? Try this one: https://www. youtube. com/watch? v=ghL6gzDnhF4 How to use voice filters for Instagram Reels In addition to adding sound effects, music clips or voiceovers to your video, you can also change your voice. Use the magic of audio effects to transport your audience to another world: one where you are a robot, giant, or the sort of person who sucks on helium. Film your video clip using Create mode. Tap Next when you’re done, and then hit the music-note icon at the top. Tap Edit (located beneath the audio-level meter). Select the effect you’d like to apply to your original audio. Tap Done to preview. If you’re happy with it, carry on posting as usual! How to add sound effects to your Instagram Reel Make a moment pop with the addition of a bleating goat or an insistent doorbell. All you’ve gotta do is add a sound effect to your Instagram... --- ### How to Delete One Picture From an Instagram Carousel [5 Steps] > Found a mistake in a carousel you spent hours perfecting? You don't have to start over. Here's how to delete one picture from an Instagram carousel in 5 easy steps. - Published: 2022-10-20 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/how-to-delete-one-picture-from-instagram-carousel/ - Categories: Strategy - Tags: English - : pll_wpml_3117477 - Network: Instagram Is there anything worse than finding a mistake in an Instagram post that you spent hours perfecting? Probably, but it feels pretty darn bad. Lucky for us, you can now delete a single photo from an Instagram carousel post without deleting the whole carousel — so there’s some flexibility when it comes to editing live Instagram posts. Why is this great news? Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps) get three times more engagement than regular posts, you want to make sure yours are flawless. Here’s how to erase what experts call an “oopsie. ” Can you delete one photo from an Instagram carousel after posting? Yes, you absolutely can—though that wasn’t always the case. Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief. IG chief Adam Mosseri announced it himself via (you guessed it) Instagram. View this post on Instagram A post shared by Adam Mosseri (@mosseri) There is one catch: You still can’t delete a photo from an Instagram carousel with only two photos. Want to delete an image from a carousel post with three or more photos? Easy. But you can’t transform a published carousel into a traditional IG post — in other words, there has to be two or more images remaining. How to delete a single photo from a published carousel on Instagram For example’s sake, let’s say I want to delete this adorable baby cow from my own... --- ### ¿Qué es BeReal? La aplicación sin filtros que es el anti-Instagram > Qué es BeReal, cómo funciona y por qué deberías usarla: esto es todo lo que necesitas saber sobre la nueva aplicación y red social - Published: 2022-10-19 - Modified: 2022-10-31 - URL: https://blog.hootsuite.com/es/que-es-bereal-aplicacion/ - Categories: Estrategia - Tags: Español - : pll_wpml_3114791 Ya dominas Facebook, Instagram y Twitter. Finalmente estás listo para enfrentarte a TikTok. Pero no te pongas demasiado cómodo: una nueva aplicación de redes sociales ha entrado al ring. La generación Z está emocionada, pero ¿qué es BeReal? A diferencia de sus alternativas, BeReal ofrece una experiencia social sin filtrar ni planificar. De alguna manera, la aplicación combina la libertad de los primeros días de Instagram (menos el filtro Valencia) y el ambiente sincero de TikTok, ahí todo se vale. Te guiaremos a través de todo lo que necesitas saber sobre BeReal, incluido qué es, cómo funciona y por qué es diferente. ¿Qué es BeReal? BeReal es una aplicación para compartir fotos que pide a los usuarios que publiquen una foto sin filtros por día. BeReal se lanzó a finales de 2019, pero su popularidad comenzó a aumentar a mediados de 2022. Actualmente es la segunda aplicación de redes sociales en la App Store de Estados Unidos y se ha instalado aproximadamente 29. 5 millones de veces. ¿Cómo funciona BeReal? La aplicación BeReal envía una notificación automática: Es la hora de BeReal. a todos los usuarios a una hora aleatoria cada día. Los usuarios en la misma zona horaria reciben la alerta simultáneamente. Luego tienen dos minutos para tomar una foto y compartirla con sus seguidores. Y tampoco es realmente una sola foto. BeReal usa tus cámaras delantera y trasera para tomar una selfie junto con lo que sea que estés haciendo, al mismo tiempo. Entonces, si te has acostumbrado... --- ### Lavorare nei social media: 6 consigli infallibili per avere successo (e curriculum in regalo) > Sogni di lavorare nei social media? Qui troverai modelli, suggerimenti e corsi gratuiti online per aiutarti a realizzare il tuo sogno. - Published: 2022-10-18 - Modified: 2022-10-20 - URL: https://blog.hootsuite.com/it/lavorare-nei-social-media-consigli-pratici/ - Categories: Strategia - Tags: Creatori di contenuti, Strategia per i social media - Tags: Italiano - : pll_wpml_346229 Ti piacerebbe lavorare nei social media e ti stai domandando come fare? La strada per il successo in questo settore non è così chiara e definita come per altri tipi di carriere tradizionali (chi di voi non ha un cugino medico, avvocato, ingegnere? ) ed iniziare in questo campo potrebbe disorientarti. Per un consiglio sul mondo reale, abbiamo parlato con gli esperti di social media di Hootsuite: Trish Riswick, Social Engagement Specialist, e Brayden Cohen, Team Lead in Social Marketing e Employee Advocacy che hanno condiviso i loro migliori suggerimenti per ottenere un lavoro nei social media, dalle competenze da acquisire ai corsi da fare ai suggerimenti per il tuo CV (inclusi alcuni segnali a cui prestare attenzione quando esamini gli annunci di lavoro). Ecco tutto quello che devi sapere su come iniziare lavorare nei social media e fare una carriera sfolgorante (così i parenti la smetteranno di paragonarti ai tuoi cugini). Che cos’è un lavoro “nei social media? ” Innanzitutto: cosa significa veramente “lavorare nei social media”? Il lavoro di social media specialist o manager varia a seconda della dimensione e del tipo di società per cui si lavora. Le piccole imprese hanno una singola persona che si occupa di tutti i loro account social e spesso di tutte le loro azioni di marketing, anche quelle al di fuori dei canali social. Le aziende più grandi possono avere un team di persone dedicate alla gestione dei canali social con ruoli più specializzati, come social media strategist, community manager, o... --- ### Black Friday Marketing: 18 strategie da provare ADESSO! > Abbiamo selezionato 18 strategie infallibili di Black Friday marketing per aiutarti a distinguerti nella folla e battere la concorrenza. - Published: 2022-10-13 - Modified: 2022-10-13 - URL: https://blog.hootsuite.com/it/black-friday-marketing-strategie/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_3115612 Pianificare una strategia efficace per il tuo Black Friday marketing è la chiave per distinguersi nella enorme folla concorrenti che, come te, focalizzano gran parte degli sforzi pubblicitari in questo periodo (e fino a Natale). Pensaci. Ogni negozio, sia fisico che eCommerce, vive di pubblicità. I clienti cercano attivamente i negozi. Quindi come attirare la loro attenzione? Devi essere preparato e giocarti delle tattiche infallibili. Pianificare le strategie marketing per il Black Friday non deve diventare frustrante. E’ molto più facile di quel che pensi distinguersi nella folla di un giorno di vendite impegnativo. Ecco per te 18 strategie di marketing per il Black Friday provate e testate! Cos’è il Black Friday? Il Black Friday è il venerdì seguente alla festa americana del Ringraziamento (che cade sempre l’ultimo giovedì di Novembre). E’ famoso per i saldi offerti sia dai negozi di eCommerce sia da quelli “fisici” che produce, ovviamente, un’impennata nelle vendite. Il Black Friday normalmente inaugura la stagione dello shopping natalizio. Avrai sentito storie di pandemonio nei negozi fisici. Il termine ‘Black Friday’ è nato a Philadelphia negli anni 50. Gli ufficiali di polizia usavano il termine per descrivere l’enorme, dirompente folla che arrivava in città il giorno successivo alla festa del Ringraziamento. La folla suburbana invadeva la città prima della famigerata partita di football Esercito contro Marina. Più tardi i venditori hanno adottato il termine Black Friday. Dipendevano dallo shopping natalizio per "tornare in nero" prima del termine dell’anno fiscale. Tornare in nero significava fare profitti al contrario... --- ### 18 Black-Friday-Marketingstrategien zum JETZT ausprobieren! > Mit unseren 18 besten Black-Friday-Marketingstrategien stecht Ihr am Black Friday/Cyber Monday-Wochenende aus der Masse heraus. - Published: 2022-10-13 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/black-friday-marketingstrategien/ - Categories: Strategie - Tags: Social commerce, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_3115612 Die Planung Eurer Black-Friday-Marketingstrategie muss aber nicht in Frust ausarten. Es ist einfacher, als Ihr glaubt, sich an einem geschäftigen Verkaufstag von der Masse abzuheben. Die Planung einer Black-Friday-Marketingstrategie ist das A & O, um sich von der großen Werbekonkurrenz abzuheben. Es liegt auf der Hand: Jedes Geschäft, ob stationär oder E-Commerce, wirbt mit seinen Angeboten — und die Kunden suchen aktiv danach. Wie könnt Ihr also ihre Aufmerksamkeit wecken? Ganz einfach: indem Ihr gut vorbereitet seid und überragende Taktiken einsetzt. Wir präsentieren im Folgenden 18 bewährte Black-Friday-Marketingstrategien! Was ist der Black Friday? Black Friday ist der Freitag nach dem amerikanischen Thanksgiving-Feiertag. Er ist berüchtigt für starke Preissenkungen im E-Commerce und stationären Handel, die zu einem eklatanten Anstieg der Konsumausgaben führen. Der Black Friday ist in der Regel der Startschuss für das Weihnachtsgeschäft. Wohl jeder kennt die Storys von chaotischen Szenen in Geschäften, wo sich kaufwütige Kunden um die Sonderangebote reißen. Der Begriff „Black Friday“ wurde in den 1950er-Jahren in Philadelphia geprägt. Polizeibeamte benutzten ihn, um die riesigen Menschenmengen zu beschreiben, die am Tag nach Thanksgiving in die Stadt strömten und dort für Verkehrschaos sorgten. Kauflustige Menschen aus den Vorstädten und Touristen kamen vor dem berüchtigten Football-Spiel zwischen Army und Navy in die Stadt. Später übernahm der Einzelhandel den Begriff „Black Friday“. Der passte auch gut dazu, dass das Weihnachtsgeschäft die Unternehmen wieder in die „schwarzen Zahlen“ (also in die Gewinnzone) brachte, bevor das Steuerjahr zu Ende ging. In Deutschland ist der Black Friday in einem größeren Rahmen erst seit... --- ### The Complete Guide to Using Facebook Chatbots for Business > Find out how to use Facebook Messenger bots (a.k.a. Facebook chatbots) for customer service, sales, and social commerce. - Published: 2022-10-13 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/facebook-messenger-bots-guide/ - Categories: Strategy - Tags: AI, Guide - Tags: English - : pll_wpml_346369 - Network: Facebook Most brands don’t have the resources to offer 24/7 online customer service and sales support on Facebook Messenger, let alone on their website. Fortunately, chatbots don’t need to sleep (or eat lunch). Facebook Messenger bots can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night. Facebook is the most-used social media platform in the world. If you already have a shop set up on Facebook, you’ve taken the right step to join an ever-growing online marketplace. You’d be missing out on solid sales opportunities if you don’t consider adding a Facebook Messenger chatbot to your team. Find out how to use Facebook Messenger bots (a. k. a. Facebook chatbots) for customer service and social commerce below. By leveraging Facebook Messenger marketing, you can create a streamlined experience for your customers and followers and stand out from your competition. What is a Facebook Messenger bot (a. k. a Facebook chatbot)? A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. Facebook Messenger bots live within Facebook Messenger, and can converse with some of the 1. 3 billion people who use Facebook Messenger every month. Chatbots are like virtual assistants. They can be programmed to understand questions, provide answers, and execute tasks. They can provide a customized online shopping experience and even make sales. The benefits of using Facebook Messenger bots for business Meet customers where they are First, let’s look at some quick... --- ### 15 Great Social Media Training Courses and Resources > Social media training courses are a great way for digital marketers to level up their skillset. Check out these great courses in 2023. - Published: 2022-10-13 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/social-media-training/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2224233 Taking a social media course will up-level your skill set, but there are 100s to pick from online. It's not easy to choose which ones are right for you. If you're in this situation, you've come to the right place! Keep reading to learn about popular social media training courses and resources. Some classes are for beginners, while others are for the more experienced pros. There are also options for specific social media platforms. These are perfect if you need a refresher or a deep dive into a platform's capabilities. Taking the right course can give you the confidence to run a social media campaign for your business. Better still, it could be what you need to reach the next level of your marketing career. And the best part is many courses and resources on this list are completely free. Ready to dig in? Let's do it. Social media training for beginners Social Marketing Training | Hootsuite Academy An industry-recognized certification will surely look impressive on your resume. Social Marketing Training from Hootsuite Academy was designed by social media marketing strategists and practitioners. The result is a certification course that gives you the practical skills you need to start seeing results on social media. https://www. youtube. com/watch? v=WKJiGGYGo5o&list=PLZIVGxSkBDc2-agKWrIEk_Z2XCO54V6MO Cost: $199 Length: 3. 5 hours Skill level: Intermediate Recommended for: Marketers wanting to develop foundational social media skills in strategy, community, content, and advertising. You'll learn: Optimizing social media profiles Creating a social media strategy Growing a community of loyal fans... --- ### Comment trouver un emploi dans les médias sociaux : 6 conseils d'experts > Ce guide contient des modèles, des conseils et des cours en ligne gratuits pour vous aider à trouver un emploi dans les médias sociaux. - Published: 2022-10-12 - Modified: 2025-03-11 - URL: https://blog.hootsuite.com/fr/comment-trouver-un-emploi-dans-les-medias-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_346229 Vous vous demandez comment trouver un emploi dans les médias sociaux ? Réussir dans ce secteur d'activité n'est pas aussi direct que pour une carrière plus traditionnelle (alors comme ça, votre cousin est médecin ! Qui ça intéresse ? ) et vous pouvez rapidement vous sentir débordé à vos débuts. Nous avons demandé des conseils concrets aux experts des médias sociaux de Hootsuite : Trish Riswick, spécialiste de l'engagement sur les médias sociaux, et Brayden Cohen, chef d'équipe chargé du marketing digital et du programme d’employés ambassadeurs. Ils ont partagé leurs meilleurs conseils pour trouver un emploi dans les médias sociaux, qu'il s'agisse de compétences à développer, de formations à suivre ou de conseils pour un CV (et même quelques signaux d'alarme à ne pas ignorer lorsque vous parcourez des offres d'emploi). Vous trouverez ici tout ce qu'il faut savoir pour démarrer rapidement une carrière dans le marketing sur les médias sociaux. Qu'est-ce qu'un emploi « dans les médias sociaux » ? Commençons par le commencement : que signifie véritablement « trouver un emploi dans les médias sociaux » ? Le travail d'un spécialiste ou d'un manager des médias sociaux varie en fonction de la taille et du type de l'entreprise pour laquelle il travaille. Dans les petites entreprises, une seule personne gère souvent tous les comptes de médias sociaux, voire tout le marketing, même celui qui ne concerne pas les plateformes sociales. Les grandes entreprises peuvent disposer d'une équipe dédiée à la gestion des réseaux sociaux avec des rôles... --- ### 18 estrategias de marketing para Black Friday que TIENES que probar > La famosa jornada se adopta cada vez más en América Latina. Conoce las mejores estrategias de marketing para Black Friday para sobresalir. - Published: 2022-10-12 - Modified: 2022-10-14 - URL: https://blog.hootsuite.com/es/estrategias-de-marketing-para-black-friday/ - Categories: Estrategia - Tags: Comercio social, Estrategia de redes sociales - Tags: Español - : pll_wpml_3115612 ¿En tu país se celebra alguna versión del Black Friday, ‘Viernes Negro’, ‘Buen Fin’ o similar? Si es así, estas estrategias de marketing para Black Friday te ayudarán a sobresalir entre la infinidad de anuncios lanzados para la ocasión. Si lo analizamos un poco, todas las tiendas, ya sea físicas o electrónicas, anuncian sus promociones para la fecha y los clientes buscan activamente esos anuncios. Entonces, ¿cómo puedes atrapar las miradas? Preparándote bien y desplegando algunas estrategias asesinas, claro. Trata de no abrumarte ni frustrarte al momento de planear tu estrategia de marketing para Black Friday. Llamar la atención de la multitud en un día de muchas ofertas y ventas es más fácil de lo que crees. A continuación, te compartimos 18 estrategias probadas de marketing para Black Friday que tu debes aplicar ahora. ¿Qué es el Black Friday? El Black Friday marca el inicio de la temporada de compras navideñas y se celebra el viernes después del Día de Acción de Gracias en EE. UU. (Thanksgiving) en noviembre. Se trata de un día famoso por los enormes descuentos que ofrecen las tiendas, tanto físicas como electrónicas, que provocan un aumento considerable en el gasto de los consumidores. El término ‘Black Friday’ (‘Viernes negro’) surgió en Filadelfia en la década de 1950. Los oficiales de la policía lo utilizaron para describir a las enormes y alborotadas multitudes que inundaban la ciudad el día previo al clásico Army-Navy de futbol americano. Más tarde, los minoristas adoptaron el Black Friday, pues dependían... --- ### Come ottenere più follower su Instagram [in 5 semplici passaggi] > Vuoi sapere come ottenere più follower su Instagram? Non serve comprarli (sono falsi!) o utilizzare bot: basta seguire la nostra guida. - Published: 2022-10-11 - Modified: 2022-10-11 - URL: https://blog.hootsuite.com/it/come-ottenere-piu-follower-su-instagram/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_338015 - Network: Instagram Hai iniziato ad utilizzare i social da zero o stai semplicemente cercando di costruire il tuo marchio online? Probabilmente ti starai chiedendo come ottenere più follower su Instagram. E no, non intendiamo comprare follower o utilizzare bot. Questi trucchi potrebbero aumentare il numero dei tuoi follower per un breve periodo, ma non ti garantiranno la crescita a lungo termine. Questo perché gli unici follower di Instagram veramente utili sono persone reali che interagiscono con il tuo marchio. Dai un'occhiata alla nostra guida approfondita per imparare come far crescere i follower di Instagram in modo organico. Come ottenere più follower su Instagram, gratis Se non hai tempo per leggere l'intera guida, guarda il video qui sotto, in lingua inglese, per capire di cosa hai bisogno per crescere su Instagram per davvero. https://www. youtube. com/watch? v=SwtKCI1Hlik Lo guardi dopo? Ok, allora rimboccati le maniche e mettiamoci al lavoro. Passaggio 1. Getta le basi Pianifica una strategia di marketing ragionata su Instagram Se vuoi funzionare sui social media, hai bisogno di un piano chiaro e definito. Ottenere più follower su Instagram è un buon obiettivo di partenza. Ma i follower da soli non sono sinonimo di un account Instagram di successo. Il tuo obiettivo deve far parte di un piano più ampio che si collega alla tua strategia aziendale e agli obiettivi di social media marketing. Pensa ai motivi per cui desideri più follower su Instagram. Cosa speri davvero di ottenere? Forse vuoi: accrescere la conoscenza del tuo marchio aumentare le vendite dei... --- ### Outils marketing pour les médias sociaux : le guide complet > Les meilleurs outils marketing pour les médias sociaux automatisent vos tâches, vous font gagner du temps, et dopent vos performances. - Published: 2022-10-10 - Modified: 2022-10-14 - URL: https://blog.hootsuite.com/fr/outils-marketing-pour-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_3116529 Pour réussir dans le monde impitoyable des médias sociaux, vous aurez certes besoin des bonnes compétences, des bonnes connaissances et de la bonne formation, mais vous devrez aussi disposer des bons outils marketing pour les médias sociaux. Chaque plateforme constitue un silo. Sans outil marketing tiers, vous perdrez donc un temps considérable à passer d'un onglet à l'autre et à vous connecter et déconnecter de chacun de vos comptes de réseaux sociaux. Armé des bons outils de marketing pour les médias sociaux, vous aurez toutes les cartes en main pour devenir un meilleur marketeur. Non seulement ils vous dégageront du temps que vous pourrez consacrer à des tâches plus créatives, mais ils vous offriront également une vision plus claire de la performance de ces productions. Dans cet article, nous allons nous plonger dans les différents outils marketing pour les médias sociaux qui peuvent vous aider à interagir efficacement avec votre public et à atteindre vos objectifs commerciaux 2022. Outils de programmation pour les médias sociaux Un outil de programmation pour les médias sociaux permet de créer du contenu en avance et de déterminer à quel moment il sera publié sur les réseaux. La plupart des plateformes intègrent nativement des options à cet effet, mais elles sont plutôt basiques. Avec des outils tiers, vous disposerez de plus de flexibilité et de fonctionnalités. Par ailleurs, vous pourrez programmer du contenu pour de multiples comptes de réseaux sociaux depuis un seul et même tableau de bord. En libérant du temps pour la création... --- ### Cómo crear un informe de redes sociales (+ plantilla gratuita) > Un informe de redes sociales es clave para probar el valor de tu plan de marketing en redes sociales. Aquí te ayudamos a hacer el tuyo. - Published: 2022-10-10 - Modified: 2024-01-31 - URL: https://blog.hootsuite.com/es/informe-redes-sociales-plantilla/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_2222747 Entendemos que elaborar un informe de redes sociales no suele ser la parte más emocionante de tu trabajo como social media manager. Sin embargo, es algo muy importante. Cuando de marketing en redes sociales se trata, vale la pena registrar todo lo que haces. Después de todo, monitorear y analizar tu desempeño es la única manera de entender claramente qué estás logrando a través de tus esfuerzos en redes. Asimismo, es la mejor forma de mostrarle a tu equipo y a tu jefe el valor de tu estrategia. Si deseas motivar a tu staff, argumentar por qué necesitas más presupuesto o por qué sería bueno crecer tu equipo, tus informes serán fundamentales para tener los datos que demuestren la importancia de tu trabajo para la organización. Incluso cuando las cosas no van tan bien, los informes de redes sociales son igualmente valiosos, pues te ayudan a identificar tus errores, aprender de ellos y retomar el camino correcto. ¿Qué es un informe de redes sociales? Un informe de redes sociales es un documento de información interna que presenta y da seguimiento a los datos relevantes de tus actividades en redes sociales. Puede ir desde una simple lista de números en una hoja de cálculo, hasta una elegante presentación con diapositivas llenas de análisis, todo depende de cuál sea el propósito del informe y quién vaya a ser tu audiencia. En ocasiones, incluso, podrías necesitar distintos informes según las necesidades o metas de cada parte interesada. ¿Qué debe incluir un informe de... --- ### 9 Tactics Brands Can Learn From Instagram Celebrities > It’s hard to deny that celebs are good at social. But why is that? Here are 9 tried and true tactics that brands can learn from Instagram celebrities. - Published: 2022-10-06 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/10-reasons-celebrities-are-better-at-instagram-than-brands/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_340628 - Network: Instagram Celebrities, they’re just like us! Except for having millions of Instagram followers who worship the ground they walk upon, of course. We can’t all be famous, but we can all use the same Instagram strategies that celebrities (and their personal marketing teams, let’s be real) use to promote themselves, sell products, and share messages that are meaningful to them. From crafting the perfect photo dump to killing it on IG Reels, these celebs have proven that they’re as hot on social as they are in real life. Here are 9 strategies from the rich, famous, and insanely influential. 1. Lizzo: Marketing products on Instagram Reels Instagram Reels are the platform’s fastest-growing feature, and the pivot from photos to videos can be incredibly lucrative for business (91% of users watch reels at least once a week). If you’re using Instagram for business, learning how to market your products on Reels gives you a major edge over your competitors. Lizzo has totally nailed Instagram Reels—she has an entertaining and engaging mix of funny, hot, and career-related videos. Besides posting Reels of her shopping at Target and making fun of anyone who says About Damn Time wasn’t the song of the summer, Lizzo uses Reels to market Yitty, her shapewear brand. In this Reel, Lizzo uses Instagram to model the latest Yitty collection and advertise a sale. View this post on Instagram A post shared by Lizzo (@lizzobeeating) Even though Lizzo’s Yitty-focused Reels serve a marketing purpose, they’re not strictly business: there’s always... --- ### 12 Ways for Social Marketers to Avoid Social Media Burnout > When social is your full-time job, it's hard to get away. We've got tips to help you keep social media burnout at bay. - Published: 2022-10-06 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/ways-to-avoid-social-media-burnout/ - Categories: Strategy - Tags: Content creators, Social media strategy - Tags: English - : pll_wpml_341737 Social media can feel inescapable, even for casual users. On average, users spend almost 2 ½ hours on social media every day — that adds up to more than a full month each year. No wonder so many of us are experiencing social media burnout. For social media professionals, it can be even more overwhelming. How do you take a break from social media when it’s your job? There’s a reason social media managers are prone to burnout. Social is a demanding role that’s hard to leave behind at the end of the day. “Taking your work home with you” has a more literal meaning when your work is always lurking behind the icons on your phone. Combating social burnout isn’t easy. But it’s necessary, especially when more and more employees are exhausted, stressed, and overwhelmed. In November 2021, a record number of workers quit their jobs. That means addressing mental health isn’t just in the employees’ best interest — it’s also best for the company. What is social media burnout? Burnout is defined as “feelings of depleted energy or exhaustion because of continual stress. ” In 2019, the World Health Organization recognized burnout as an occupational phenomenon. There are three main indicators of burnout: exhaustion, cynicism, and decreased professional efficacy. If you’re tired, disengaged, and unable to find pride or enjoyment in your work, you might be at risk of burning out. One recent survey found that 89% of surveyed employees had experienced burnout in the last year. Social... --- ### How to Increase Online Sales Fast: 16 Tips to Try Right Now > Want to optimize and boost profit? We'll walk you through 16 easy tips designed to convert customers and increase online sales. - Published: 2022-10-06 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/how-to-increase-online-sales/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_3117111 - Network: Commerce If you’re wondering how to increase online sales, have we got something for you. We are sure you’ve been working hard day and night on your ecommerce strategy. But there are always tactics to optimize and tricks to boost profit. This article will walk you through 16 tips designed to blast off your revenue. If you follow our advice you’ll be, proverbially speaking, pouring gasoline on your online sales possibilities and lighting a match. Let’s make your bank account explode. 16 ways to increase online sales fast If you own a business, there's a good chance that you want to increase your online sales. After all, more sales mean more cash in your pocket! And in this case, mo' money does not equal mo' problems. In fact, more money often equals fewer problems, at least in my personal experience. We're going to talk through not only how to increase online sales but how to increase online sales fast. You're going to be able to increase your revenue at the speed of light! So buckle up, and let's go. 1. Improve your website’s SEO If you want to increase online sales, improving your website's SEO is a great place to start. SEO stands for "search engine optimization," and it refers to the practice of making your website more visible on search engine results pages (SERPs). In other words, when someone searches for a relevant term on Google, your website is more likely to appear higher up on the list of results.... --- ### Cómo programar Reels de Instagram en 10 sencillos pasos > Crear, planear y programar Reels de Instagram con anticipación para que puedas mantener tu calendario de contenido de redes sociales al día. - Published: 2022-10-05 - Modified: 2022-11-15 - URL: https://blog.hootsuite.com/es/como-programar-reels-de-instagram/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2775608 - Network: Instagram Si estás buscando una manera de programar Reels de Instagram, para que puedas continuar publicando contenido nuevo sin sentir que estás atado a tu teléfono, tenemos buenas noticias. Puedes usar Hootsuite para publicar automáticamente y analizar Ios Reels de Instagram junto con todos tus otros contenidos de redes sociales. Los Reels de Instagram se han convertido en la función de más rápido crecimiento en la aplicación. De hecho, el usuario promedio de Instagram pasa 30 minutos al día viendo Reels. Y si bien los Reels son una excelente manera de compartir una actualización rápida de video con tus seguidores, puede ser difícil grabar y editar un video nuevo todos los días. En este blog, te guiaremos a través de las mejores formas de programar Reels de Instagram usando Hootsuite, además de algunos consejos y trucos para aprovechar al máximo tu estrategia de contenido de Reels. ¿Hay una aplicación para programar Reels de Instagram? ¡Sí! Puedes usar aplicaciones de administración de redes sociales como Hootsuite para programar Reels de Instagram automáticamente. Sigue leyendo para saber cómo programar Reels a través de tu panel de control de Hootsuite, o mira nuestro video a continuación: https://www. youtube. com/watch? v=re-3bZSN0V0 Cómo programar Reels con Hootsuite Puedes usar Hootsuite para programar tus Reels para que se publiquen automáticamente en cualquier momento en el futuro. Para crear y programar un Reel usando Hootsuite, sigue estos pasos: Graba tu video y edítalo (agregando sonidos y efectos) en la aplicación de Instagram. Guarda el Reel en tu dispositivo.... --- ### 26 free TikTok ideas for when your imagination is tapped > Experts say you're supposed to post 1-4 times per day, so it's no wonder you may have run out of unique TikTok ideas by now. - Published: 2022-10-05 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/tiktok-video-ideas/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2226025 - Network: TikTok Creating engaging, entertaining content on TikTok is no easy task. Though it’s simple enough to film and publish TikTok videos, it can still be intimidating to figure out what to film and publish. That’s where this list of 26 TikTok ideas comes in. Read on for our awesome list of TikTok video ideas to help get your brain juices flowing. 26 TikTok video ideas to delight and engage your audience 1. Share a tutorial Teach ‘em a lesson they won’t forget! By this, we mean creating a quick and easy tutorial showcasing how to use your product or service. This could be a fairly straightforward demo (here’s how to wash our sneakers), something hyper-specific (here’s how to style our sneakers for Pride), or even a product hack a user might not know about (here’s how to recycle our sneakers into flower pots for a Mother’s Day gift). 2. Demo a recipe There’s a whole world of cooks out there in the TikTokaverse: connect with them by sharing a recipe. Even if your brand isn’t specifically a food product or kitchen-related company, everyone’s gotta eat, right? If you’re a fashion brand, maybe someone can wear a sweatshirt from your newest line while they prep some ceviche — it’s all about offering followers value, baby. https://www. tiktok. com/@bonappetitmag/video/7128351113488944430? is_from_webapp=1&sender_device=pc&web_id=7102529268554810885 3. Put a viral hack to the test Let other people do the creative thinking for you: on TikTok, there’s absolutely no shame in piggybacking. Share your own experience or reaction to a... --- ### Pinterest SEO: 10 top tips to help expand your reach > Pinterest is more than a visual content aggregator – it’s a powerful search engine. Here's how to nail your Pinterest SEO strategy. - Published: 2022-10-05 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/pinterest-seo-top-keywords/ - Categories: Strategy - Tags: Social media strategy, Social SEO - Tags: English - : pll_wpml_2223032 - Network: Pinterest If you've dismissed Pinterest as a casual social media platform or visual content aggregator, think again – Pinterest is a powerful content discovery tool that connects your brand directly with online shoppers. That's why learning how to leverage Pinterest SEO is so important. Pinterest can boost your visibility and drive significant traffic to your site. The platform is known for its continuous scrolling feature, and according to their own research, 75% of weekly Pinterest users say they're always shopping. With the right SEO strategy, you can tap into this eager audience, grow your brand visibility, and drive traffic to your website to boost sales. Not sure where to start? Not to worry: This post includes everything you need to help you develop and nail your Pinterest SEO strategy. What is Pinterest SEO? SEO, or search engine optimization, is the practice of increasing a web page's organic visibility in search results. SEO can get complicated, but at its simplest, it's about using keywords to tell search engines what your content is about. When people talk about optimizing content for search engines, they usually mean Google — but Pinterest is also a search engine. Pinterest works like any other search engine: Type in a keyword or short phrase in the search bar, and the platform delivers content related to your search. Pinterest SEO is the practice of optimizing your content, known as pins, to improve its visibility in search results. Like Google, using the right keywords in your captions will help your... --- ### What Is a Target Market (And How to Find Yours) > The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers. - Published: 2022-10-05 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/target-market/ - Categories: Strategy - Tags: Social media advertising, Social media strategy, Template - Tags: English - : pll_wpml_2221921 Your target market sets the tone for your entire marketing strategy — from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target market is not “everyone. ” Your task in defining your target market is to identify and understand a smaller, relevant niche so you can dominate it. It’s all about narrowing your focus while expanding your reach. In this guide, we’ll help you learn who’s already interacting with your business and your competitors, then use that information to develop a clear target market as you build your brand. What is a target market? A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. The more clearly you define your target market, the better you can understand how and where to reach your ideal potential customers. You can start with broad categories like millennials or single dads, but you need to get much more detailed than that to achieve the best possible conversion rates. Don’t be afraid to get highly specific. This is all about targeting your marketing efforts effectively, not stopping people from buying your product. People who are not included in your targeted marketing can still buy from you—they’re just not your top focus when... --- ### How to add music to your Instagram Story > Every story is improved with a great soundtrack. Learn how to quickly and easily add music to your Instagram Story and watch engagement soar! - Published: 2022-10-04 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/how-to-add-music-to-instagram-story/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3116963 - Network: Instagram Wondering how to add music to an Instagram Story? If you're a content creator or marketer, then you know that using creative visuals is key to catching people's attention on social media. One of the best ways to grab attention is to create Instagram Stories that are a vibe. You'll want to add music to set the mood, and this article will teach you exactly how to do that in 6 different ways. How to add music to your Instagram Story Adding music to your Instagram Story in the app is pretty easy! You can watch this video to find out how: https://www. youtube. com/watch? v=cI7sH_1vyFQ It’s a necessary skill for any marketer or content creator worth their salt. Plus, once you’ve got Instagram Stories nailed, you can move on to the rest of your Instagram marketing strategy. We can walk you through creating white-hot Instagram Story Ads, too. Stick with us, and you’ll be well on your way to engaging and entertaining your followers in no time. Follow these eight steps to add music to your Instagram Story. Step 1: Open the Instagram app Step 2: Tap on the Your Story icon in the top-left corner of the screen, or find a post you would like to share, hit the airplane icon, and click Add post to your story. Or: Step 3: If you’ve chosen to add a Story from the Your Story icon, tap on the Camera square in the top-left corner or choose a photo or video... --- ### How Much Do Influencers Make in 2024? > Learn how much influencers make on each social media network and how to incorporate them into your marketing strategy regardless of budget. - Published: 2022-10-03 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/how-much-do-influencers-make/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_3116942 Getting paid to post on social media is nothing to scoff at. But if you want to live the good life, you first have to ask, how much do influencers make? Are you looking to monetize your social media presence? Or integrate influencer marketing into your strategy? Then one of the most important first steps is to find out how much it’s going to be. This article sheds light on how much influencers make. And it shows you how to make money on social media platforms like TikTok, Instagram, and Twitter. At the end, we've included influencer-related resources for marketing managers or business owners. How do influencers make money? Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, official network monetization programs, merchandising, and direct donation (tipping, subscriptions, etc. ). If you have ever daydreamed about lying on a sunny yacht, peacefully floating over the Mediterranean, and paying for it all with a single social media post, that is how it’s done. Read on to solve the mystery of how much social media influencers make and how they do it! Sponsored posts Sponsored posts are one of the most popular ways for influencers to make money. A sponsored post is when an influencer gets paid to post about a product or service on their page. When an influencer vouches for a brand, their followers are more inclined to trust that brand. You’ll see the ‘Paid Partnership’ tag below the influencer’s name for sponsored posts on Instagram. https://www.... --- ### TikTok Business vs. Personal Accounts: How To Choose > We compare the features of TikTok business vs. personal accounts to help you decide which is best for your brand. - Published: 2022-10-03 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/tiktok-business-vs-personal/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_3116948 - Network: TikTok It's time: You're ready to stop lurking and start actually using TikTok to grow your business. But how do you decide between a TikTok business vs. personal account? It may sound straightforward, but actually, there are benefits to both account types. We’re taking a closer look at TikTok’s business and creator accounts to help you choose the right one for your needs. What are the different types of TikTok accounts? On TikTok, there are two types of accounts to choose from: Creator/Personal and Business. Here’s a quick overview of what each account type offers: Note: TikTok used to have two professional account types, Business and Creator, that were distinct from the standard personal account. In 2021, they merged the personal and creator accounts, giving all users access to creator-specific tools. What is a TikTok creator account? A creator or personal account is the default TikTok account type. If you're just getting started on TikTok, you'll have a creator account. Pros of a TikTok creator account Access to more sounds: Creators have access to both Sounds and Commercial Sounds, meaning that you can post a video of your grandma dancing to Lizzo’s latest single without worrying about the audio being removed due to copyright issues. Business accounts don’t have access to every trending sound on TikTok, which can limit their ability to participate in emerging trends. Privacy settings: Creators can set their accounts to private if needed. Business accounts default to public and do not have the ability to toggle between... --- ### Social Media Live Streaming: How to Go Live on Every Network > Social media live streaming is one of the best ways to engage followers. And you don’t need any special equipment to get started. - Published: 2022-09-29 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/social-media-live-streaming/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2225970 From Saturday Night Live and the Super Bowl to celebrity slaps at the Oscars, there’s no denying the thrill of watching events unfold in real time. You just never know what could happen. That’s why social media live streaming is so appealing to viewers and why content creators should be getting in on the action. Since YouTube’s very first live event in 2008, internet users have grown from lukewarm to fully obsessed with social media streaming. These days, nearly a third of all internet users report watching at least one video live stream each week. And can you blame them? Live streaming is authentic, engaging, and—we won’t deny it—a little bit thrilling. What is social media live streaming? Social media live streaming refers to real-time videos shared on social media platforms (as opposed to videos filmed in advance and then posted to social media). It is sometimes referred to as “going live” and is most often used by creators and influencers, who can tap into features like live chats, polls, and question prompts to invite viewers to participate in real-time conversations with them. Because most platforms also allow users to give streamers gifts that can be redeemed for cash, creators can also earn a fair amount of money with social media live streaming. Source: Facebook How to go live on social media At some point, you’re going to get that burning urge to go live on social media. But the smorgasbord of social media live streaming platforms can be downright... --- ### Wie man mehr Follower auf Instagram bekommt [in 5 einfachen Schritten] > Ihr wollt wissen, wie ihr an mehr Instagram-Follower kommt? Fake-Follower und Bots bringen es nicht — haltet euch einfach an unseren Leitfaden. - Published: 2022-09-29 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/de/so-finden-sie-mehr-instagram-follower/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_338015 - Network: Instagram Ihr seid Social-Media-Einsteiger oder gerade im Begriff, eure Online-Marke aufzubauen? Dann fragt ihr euch wahrscheinlich, wie ihr auf Instagram an mehr Follower kommt. Nein, wir meinen nicht, wie man Follower kauft oder Bots einsetzt. Solche Tricks können die Zahl eurer Follower zwar kurzfristig erhöhen, aber damit tut ihr euch auf lange Sicht keinen Gefallen. Das liegt daran, dass die einzigen wahrlich wertvollen Instagram-Follower echte Menschen sind, denen eure Marke wirklich am Herzen liegt und die auch mit ihr interagieren wollen. In unserem ausführlichen Leitfaden erfahrt ihr, wie ihr eure Follower-Zahl auf Instagram organisch steigern könnt. Gerade keine Zeit, den gesamten Leitfaden durchzuackern? In diesem Video erfahrt ihr, was ihr braucht, um dieses Jahr auf Instagram zu wachsen: https://www. youtube. com/watch? v=SwtKCI1Hlik Ansonsten krempeln wir die Ärmel hoch und gehen an die Arbeit. Schritt 1: Leistet Vorarbeit. Sorgt für eine durchdachte Instagram-Marketingstrategie Um effektive Social-Media-Arbeit zu betreiben, braucht ihr einen klaren Plan. Das Streben nach mehr Instagram-Followern ist für den Anfang schon einmal ein ganz gutes Ziel. Doch Follower allein entscheiden noch nicht über den Erfolg eines Instagram-Accounts. Das Gewinnen von Followern sollte vielmehr Teil eines umfassenderen Plans sein, der eure geschäftliche Strategie mit euren Social-Media-Marketing-Zielen verknüpft. Denkt darüber nach, warum ihr eigentlich mehr Instagram-Follower wollt. Was hofft ihr damit zu erreichen? Vielleicht möchtet ihr: eure Markenbekanntheit erhöhen mehr Produkte verkaufen Traffic auf eure Website lenken Wenn ihr euch auf diese geschäftsorientierten Ziele konzentriert, fällt es euch leichter, einen konsistenten Instagram-Account zu betreiben. So könnt ihr eine überzeugende Marken-Story erzählen, die... --- ### L'IA conversationnelle : définition, intérêt et recommandations > Comment utiliser l'IA conversationnelle (assistants virtuels ou chatbots qui « parlent » aux gens) pour le social commerce et le service client. - Published: 2022-09-28 - Modified: 2022-09-28 - URL: https://blog.hootsuite.com/fr/lia-conversationnelle-definition-interet-et-recommandations/ - Categories: Stratégie - Tags: AI - Tags: Français - : pll_wpml_2772670 - Network: Commerce L'IA conversationnelle peut être un atout majeur pour votre présence sur les réseaux sociaux. De nos jours, 64 % des gens disent préférer envoyer un message à une entreprise plutôt que de l'appeler. Si vous êtes actif sur les réseaux sociaux et que vous échangez avec vos clients sur ces réseaux, ces statistiques vous concernent également. Chaque mois, plus d'un milliard de messages sont échangés entre particuliers et entreprises rien que sur Facebook Messenger. Devant toutes ces demandes, avec un nombre limité de personnes pour s'en occuper, un chatbot ou un assistant virtuel peut vous sauver la mise. La technologie d'IA conversationnelle peut accroître l'efficacité de votre équipe et offrir à un plus grand nombre de clients l'aide dont ils ont besoin, plus rapidement. Poursuivez votre lecture pour découvrir comment votre entreprise peut bénéficier de l'utilisation d'un outil d'IA conversationnelle pour son service client sur les réseaux sociaux et le social commerce. Qu'est-ce que l'IA conversationnelle ? Le terme d'IA (intelligence artificielle) conversationnelle désigne des technologies, comme les assistants virtuels ou les chatbots, capables de « parler » aux gens (par exemple, répondre à des questions). Les outils d'IA conversationnelle s'appuient sur des processus tels que le machine learning, les réponses automatisées et le traitement du langage naturel. L'objectif est de reconnaître le langage et la communication, et de les imiter afin de recréer une expérience d'interaction humaine. Les applications d'IA conversationnelle sont souvent utilisées par les services clients. Elles sont intégrées à des sites web, des boutiques en ligne... --- ### 19 app per le storie di Instagram che decuplicheranno le tue visualizzazioni > Le storie di Instagram durano 24 ore, ma il loro impatto dura molto di più. Con queste app per le storie di Instagram sarai indimenticabile. - Published: 2022-09-27 - Modified: 2022-09-27 - URL: https://blog.hootsuite.com/it/app-per-le-storie-di-instagram/ - Categories: Strategia - Tags: Creazione di contenuti, Strumenti per i social media - Tags: Italiano - : pll_wpml_2224168 - Network: Instagram Il potenziale della creatività umana è infinito, e il fatto che ogni giorno nascono, e vengono scaricate nuove app per le storie di Instagram ne è la riprova. Le storie di Instagram offrono ai marketer dei social media un'opportunità d'oro per raggiungere e interagire con gli oltre mezzo miliardo di utenti che guardano le storie ogni giorno. E benchè il loro contenuto sia temporaneo (24 ore) l'impatto delle storie sul tuo business sicuramente non lo è. Non conosci le storie di Instagram o non sai usarle al meglio? Continua a leggere per scoprire le nostre app preferite per le storie di Instagram che possono aiutarti a creare contenuti belli e accattivanti. Bonus: se stai cercando ispirazione per pubblicare contenuti accattivanti su Instagram, vai al nostro post sulle migliori app per chi fa business su Instagram. 19 app per le storie di Instagram che chi fa marketing online dovrebbe conoscere 1. Hootsuite Ideale per: pianificare le tue storie Con Hootsuite, puoi pianificare e creare in anticipo i contenuti della tua storia di Instagram e trovare il momento perfetto per pubblicarli. La funzione di pianificazione delle storie di Hootsuite ti consente anche di programmare le tue storie per un momento successivo, così da catturare sempre l’attenzione del tuo pubblico al momento giusto. Scopri come programmare le Storie di Instagram con Hootsuite qui. Caratteristiche principali: Crea contenuti in anticipo da pubblicare quando ritieni opportuno Modifica le tue immagini direttamente nella dashboard Carica storie dal desktop o da un dispositivo mobile Prezzo: 30 giorni... --- ### How Brands Can Support Indigenous Communities on Social—the Right Way > It's important for businesses to show up on National Day for Truth and Reconciliation. The NWAC's CEO explains how to get it right. - Published: 2022-09-23 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/brands-support-indigenous-communities-on-social/ - Categories: Hootsuite HQ - Tags: Content creation - Tags: English - : pll_wpml_3116713 There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. https://www. instagram. com/p/CUaiZ-dr1Q4 It’s also important for us as Indigenous people to see them pay tribute to those who survived their years at the notorious schools. But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. There are many ways to make a well-meaning blunder that will prompt eye rolls throughout Indigenous Canada or, worse, to accidentally post something that’s outright offensive. That’s why I wrote this blog post. I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC), the largest organization representing Indigenous women in Canada, since 2017. I, and other Indigenous women who follow social media, brace ourselves as September 30 rolls around, waiting for the inevitable ham-fisted attempt by non-Indigenous actors to be part of the commemoration. https://www. instagram. com/p/CUdEUdSLzVl Please don’t misunderstand. We want you to be there with us as we grieve and as we remember and as we honour. We... --- ### L’audience pubblicitario di TikTok è + di 1 Miliardo (e altre strabilianti statistiche sui social media) > Le statistiche sui social media più in credibili. Gli ultimi dati su pubblicità, eCommerce e non solo. Scopri tutto nel Report Digitale 2022. - Published: 2022-09-22 - Modified: 2022-09-22 - URL: https://blog.hootsuite.com/it/statistiche-sui-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222683 L'edizione 2022 del Report globale sul digitale—frutto della collaborazione tra Hootsuite e We Are Social—contiene una quantità impressionante di nuove statistiche sui social media. Per TikTok. Per Facebook e Instagram Reels. Per Telegram. Tuttavia le tendenze più importanti non sempre sono quelle che generano titoli clamorosi, quindi in questo articolo ti guideremo oltre i numeri ed esploreremo piuttosto quello che le persone stanno facendo online. Tuffati in questi dati per saperne di più sulla potenziale portata di annunci di social media su varie piattaforme, dei social media come fonte di notizie e altro. 10 punti chiave Questo video offre un valido sommario dei titoli e delle tendenze di quest’anno. https://youtu. be/5A6ugKbQmrw Il punto di svolta della crescita degli utenti social Gli utenti dei social media sono aumentati di 227 milioni durante l’anno scorso, fino a raggiungere i 4. 70 miliardi all’inizio di luglio 2022. La base globale di utenti dei social media è aumentata di oltre il 5% nel corso degli ultimi 12 mesi, con l’ultimo totale equivalente a 59% dell’intera popolazione mondiale. I numeri dei social media e degli utenti di Internet indicano un rallentamento della crescita digitale rispetto agli aumenti impressionanti che abbiamo visto durante l'apice della pandemia di COVID-19. Tuttavia, le tendenze attuali indicano che due terzi della popolazione totale mondiale dovrebbero essere online entro questo periodo il prossimo anno e gli utenti dei social media dovrebbero arrivare a pari al 60% della popolazione mondiale non molto tempo dopo. Di conseguenza, è lecito ritenere che ora siamo... --- ### Die TikTok-Werbepublikum erreicht 1,02 Milliarden Nutzer (und weitere spektakuläre Social-Media-Statistiken) > Essenzielle neue Social-Media-Statistiken, Werbung, E-Commerce und mehr jetzt im der Update des Digital 2022 Reports. - Published: 2022-09-22 - Modified: 2022-09-22 - URL: https://blog.hootsuite.com/de/simon-kemp/ - Categories: News - Tags: Deutsch - : pll_wpml_2222683 Unser neuer Report zum globalen Status quo der Digitalisierung in 2022—bereitgestellt in Zusammenarbeit von Hootsuite und We Are Social—offenbart eine ganze Reihe beeindruckender Nutzer-Meilensteine. Entdecken Sie die neuen Social-Media-Statistiken. Für TikTok. Für Facebook und Instagram Reels. Für Telegram. Die wichtigsten Trends verbergen sich jedoch häufig hinter den Schlagzeilen. Deshalb soll es in diesem Artikel nicht nur um reines Zahlenmaterial gehen. Wir beleuchten stattdessen, was die Menschen online wirklich tun. Im Folgenden erfahrt ihr mehr über die potenzielle Reichweite von Social-Media-Ads, die sozialen Medien als Nachrichtenquelle und, und, und... Die 10 wichtigsten Erkenntnisse Dieses Video bietet eine praktische Zusammenfassung der wichtigsten Schlagzeilen und Trends des laufenden Jahres. https://youtu. be/5A6ugKbQmrw Der Wendepunkt des Social-Media-Nutzerwachstums Die Anzahl der Social-Media-Nutzer stieg im vergangenen Jahr um 227 Millionen Menschen und erreichte Anfang Juli 4,7 Milliarden. Die weltweite Social-Media-Nutzerbasis ist in den vergangenen zwölf Monaten um mehr als 5 % angestiegen; die jüngste Gesamtzahl entspricht nunmehr 59 % der Weltbevölkerung. Sowohl die Social-Media- als auch die Internet-Nutzerzahlen deuten auf eine Verlangsamung des digitalen Wachstums hin—im Vergleich mit den beeindruckenden Zuwächsen während des Höhepunkts der COVID-19-Pandemie. Die aktuellen Trends weisen aber auch darauf hin, dass im kommenden Sommer zwei Drittel der Weltbevölkerung online sein dürften. Infolgedessen soll die Anzahl der Social-Media-Nutzer auf 60 % der Weltbevölkerung wachsen. Demnach kann man davon ausgehen, dass wir kurz vor einem Wendepunkt des digitalen Wachstums stehen—oder vielleicht schon dort angekommen sind—und damit rechnen müssen, dass die Wachstumskurven von nun an weiter abflachen. Diese Verlangsamung ist allerdings unvermeidlich. Da die Mehrheit der... --- ### 19 applications pour décupler les vues de vos stories Instagram > Les stories Instagram disparaissent, mais leur impact reste. Assurez-vous que les vôtres soient incontournables avec ces 19 app dédiées. - Published: 2022-09-21 - Modified: 2022-09-21 - URL: https://blog.hootsuite.com/fr/applications-pour-stories-instagram/ - Categories: Stratégie - Tags: Calculatrice, Outils de médias sociaux - Tags: Français - : pll_wpml_2224168 - Network: Instagram La gamme croissante d'applications pour les stories Instagram indique bien que leur potentiel de créativité est infini. Et bien que ce contenu soit temporaire, son impact ne l'est pas. Les stories Instagram offrent aux spécialistes du marketing des médias sociaux une occasion en or de toucher et d'interagir avec plus d'un demi-milliard d'utilisateurs qui regardent des stories tous les jours. Vous découvrez les stories Instagram ou vous avez du mal à créer des stories générant des conversions ? Poursuivez votre lecture pour découvrir nos applications préférées pour les stories Instagram. Elles peuvent vous aider à créer des contenus magnifiques et accrocheurs. Bonus : si vous cherchez de l'inspiration pour créer des posts Instagram attrayants, rendez-vous sur notre article de blog sur les meilleures applications Instagram. 19 applications pour stories Instagram que les spécialistes du marketing doivent connaître 1. Hootsuite Idéal pour : programmer vos stories Hootsuite vous permet de planifier et de créer vos stories Instagram à l'avance, puis de déterminer l'horaire idéal pour les publier. La fonctionnalité de programmation de stories proposée par Hootsuite vous permet même de programmer à l'avance la publication de vos stories afin de toujours attirer votre public au bon moment. Pour découvrir comment programmer des stories avec Hootsuite, cliquez ici. Principales caractéristiques : Création de contenu à l'avance pour une publication à votre rythme Modification de vos images à partir du tableau de bord Mise en ligne des stories depuis votre ordinateur de bureau ou un portable Prix : essai gratuit de 30 jours... --- ### Il momento migliore per pubblicare su Instagram [Guida Completa] > Abbiamo analizzato più di 30.000 post di aziende grandi e piccole per trovare i momenti migliori in assoluto per pubblicare su Instagram - Published: 2022-09-20 - Modified: 2022-09-20 - URL: https://blog.hootsuite.com/it/quando-pubblicare-su-instagram-guida-completa/ - Categories: Strategia - Tags: Analisi dei social media, Programmazione dei social media, Ricerca originale - Tags: Italiano - : pll_wpml_2222581 - Network: Instagram Qual è il momento migliore per pubblicare su Instagram e assicurarsi che il tuo post venga visto? E qual è il giorno migliore della settimana per avere più “mi piace” o più commenti? Abbiamo analizzato i numeri per scoprire i migliori momenti in assoluto per pubblicare su Instagram. Naturalmente ogni azienda e ogni tipo di pubblico è differente, quindi ti aiuteremo anche a calcolare il momento migliore in cui pubblicare specifico per il tuo brand. C’è un momento migliore per pubblicare su Instagram? Ogni brand ha un suo punto debole circa il pubblicare su Instagram, che è leggermente diverso da quello degli altri. Questo perché ogni brand presente sui social media si rivolge ad un pubblico unico con tipologie di comportamenti unici. Ma, non disperare! Ci sono alcune regole di best practice che chi si occupa di social media marketing può seguire per ottenere ottimi risultati su tutta la linea. L’ algoritmo di Instagram dà priorità ai post più recenti, quindi pubblicare quando chi ti segue è online è importantissimo. Ciò vuol dire che, a parità di condizioni, il post più nuovo sarà visualizzato più in alto nel feed rispetto ad uno più vecchio. La “recency” è onestamente uno dei modi più veloci e più facili per ottenere risultati quando si tratta di ottimizzare il successo di un post. (Anche se abbiamo molti altri suggerimenti su come ottenere "mi piace" gratuiti su Instagram se ti interessa). Ma oltre a questo, è anche importante che tu abbia chiari gli obiettivi della... --- ### How to Make YouTube Shorts: Everything You Need to Know > YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories. - Published: 2022-09-20 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/youtube-shorts/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2772891 - Network: YouTube Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. What are YouTube Shorts? YouTube Shorts are short-form, vertical video content created using a smartphone and uploaded directly to YouTube from the YouTube app. Using YouTube’s built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of your footage, and edit together multiple 15-second video clips to create your Shorts. Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Why try YouTube Shorts? Initially launched in India on Sept 14th, 2020, and rolled out across the U. S. on March 18th, 2021, YouTube Shorts quickly surpassed 6. 5 billion daily views globally. Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their... --- ### 9 Tips and tricks to increase your YouTube engagement rate > When you do YouTube engagement right, you build an authentic relationship with your viewers through creating content that inspires comments and shares. - Published: 2022-09-20 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/youtube-engagement/ - Categories: Strategy - Tags: Social media engagement, Social video - Tags: English - : pll_wpml_2226467 - Network: YouTube If you’ve already spent an hour and 14 minutes watching YouTube videos today, it’s okay to admit it. You aren’t alone: 74 minutes is how long the average Internet user spends watching YouTube daily. Views are great, but your YouTube engagement rate is the metric that matters. Getting 1,000 views and 100 comments is much better for your channel than getting 10,000 views and 1 comment. Engagement builds relationships. Engagement provides analytics data. Engagement sells. Find out how your YouTube engagement rate measures up in 2025, plus 9 ways to boost it. What is YouTube engagement rate? YouTube engagement rate is the percentage of people watching your videos who interact with your channel and content. That includes video views, likes, dislikes, comments, subscribes, unsubscribes, and shares. Your YouTube engagement rate matters for two main reasons: It tells you whether or not your audience is enjoying your content. For creators, brands use your engagement rate to evaluate working with you and to measure performance. For brands, your average engagement rate allows you to predict campaign results and refine your YouTube marketing strategy. No matter what your current engagement rate is, always comply with YouTube’s fake engagement policy. YouTube may remove your videos, or your entire channel, if you use third-party automation tools to artificially bloat your number of views or comments, or try to trick people into watching your videos. Even if they don’t, the YouTube algorithm won’t reward you. Average engagement rate on YouTube What’s a good YouTube engagement rate?... --- ### Instagram-Chatbots im Kundenservice und Vertrieb einsetzen: So geht’s! > Immer mehr Konversationen zwischen Kunden und Firmen erfolgen online. Automatisierte Instagram-Chatbots helfen den Umsatz zu steigern. - Published: 2022-09-20 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-chatbots/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2774507 - Network: Instagram Wäre es nicht traumhaft, einen treuen Gehilfen zu haben, der euch zur Seite steht (natürlich auf eine absolut freundliche Art und Weise)? Social-Media-Automatisierungs-Tools wie Chatbots zur Bearbeitung von Instagram-Nachrichten gehören zu den besten Möglichkeiten, Kundenservice- und Vertriebsanfragen stressfrei abzuwickeln. Schließlich können selbst die hartgesottensten Unternehmer und Social-Media-Manager nicht rund um die Uhr online sein (und das sollten wir auch nicht — gönnt euch also regelmässig eine kleine Auszeit für euer seelisches Wohlbefinden). Da immer mehr Konversationen — soziale, geschäftliche und andere — online stattfinden, erfreuen sich automatisierte Messaging-Plattformen wachsender Beliebtheit. Hier kommt der ultimative Leitfaden zur Nutzung von Instagram-Chatbots für Unternehmen. Was ist ein Instagram-Chatbot? Ein Instagram-Chatbot ist ein Messaging-System, das menschliche Anfragen automatisch beantwortet. Chatbots nutzen Künstliche Intelligenz, um mit Menschen zu kommunizieren. Sie sind das optimale System für automatisierte Antworten: Sie können Fragen beantworten, Empfehlungen geben und Kunden sogar an einen echten Menschen verweisen, wenn sie nicht weiter wissen. Instagram-Chatbots unterscheiden sich von den trashigen, trollartigen Instagram-Bots, die wir alle kennen, aber gar nicht mögen. Was genau ist der Unterschied? Bei Instagram-Bots handelt es ich meist um gefälschte, computergenerierte Accounts, die dazu verwendet werden, den Anschein zu erwecken, dass jemand mehr Likes, Follower oder Kommentare hätte, als in Wirklichkeit. Sie geben sich als echte Personen aus, sind aber nicht besonders gut darin. Bots markieren oft zufällige Konten in Kommentaren, senden euch vage Instagram-DMs oder versuchen, euch um Geld zu betrügen oder Informationen oder Zugangsdaten zu stehlen (Phishing). Instagram-Chatbots geben nicht vor, echte Menschen zu sein (ehrlich währt schließlich... --- ### Snapchat Emoji Meanings: Find Out Where You Stand > Wondering why little emoji appear next to your friends' names in Snapchat? Find out what they mean in our guide to Snapchat emoji meanings. - Published: 2022-09-19 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/snapchat-emoji-meanings/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_3116565 - Network: Snapchat If you're active on Snapchat, you've probably noticed the little emoji that appear next to your friends' names in the chat tab. But do you know the Snapchat emoji meanings? Never fear! We're here to help. In this blog post, we'll decode Snapchat's emoji so you can understand your friendships (and other relationships) better than ever before. What are Snapchat emojis? Snapchat emojis are emojis that are displayed next to Snapchat usernames in your Friends list. They also appear next to Snapchat Stories on the Discover page. These emojis are assigned based on interactions with other Snapchat users. Snapchat tracks how often you communicate with someone and gives them an emoji based on that interaction. The most common Snapchat emojis are Pink Heart, Red Heart, Yellow Heart, Grimace Face, Sunglasses Face, and Fire Emoji. Snapchat emoji meanings 2022 Here's what the emoji mean on Snapchat. Baby emoji The baby emoji is Snapchat's way of indicating that you and this person are new Snapchat friends. You will see the baby emoji next to someone's name when you first become Snapchat friends with them. Once you have been Snapchat friends with someone for a while, the baby emoji will disappear and be replaced by one of Snapchat's other friendship emojis. Gold star emoji Gold star emojis are shown next to Snapchat friends' names when they have replayed your snaps in the past 24 hours. If you see a gold star emoji next to a friend's name, it means that they found your... --- ### Wie man einen Social-Media-Job bekommt: 6 Expertentipps > Hier kommt alles, was ihr wissen müsst, um eine Karriere im Social Media Marketing zu starten. Templates, Tipps und kostenlose Online-Kurse. - Published: 2022-09-15 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/wie-ihr-an-einen-social-media-job-kommt/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_346229 Ihr fragt euch, wie ihr an einen Social-Media-Job kommt? In dieser Branche ist der Weg zum Erfolg nicht ganz so klar definiert wie bei traditionellen Berufen (Arzt, Ingenieur... ) und der Einstieg kann leicht überfordern. Wir haben mit den Social-Media-Experten von Hootsuite gesprochen, um uns Rat aus der Praxis zu holen: Trish Riswick, Social Media Engagement Spezialistin, und Brayden Cohen, Team Lead Social Media Marketing und Employee Advocacy. Sie haben uns ihre besten Tipps verraten, um einen Social-Media-Job zu landen — von den Fähigkeiten, die es zu trainieren gilt, über Kurse, die man belegen sollte, bis hin zu Tipps für den Lebenslauf (und sogar Alarmzeichen, auf die man besser achtet, wenn man Online-Stellenanzeigen durchstöbert). Hier kommt alles, was ihr wissen müsst, um eine Karriere im Social Media Marketing zu starten. Was ist ein Job „in den sozialen Medien? ” Das Wichtigste zuerst: Was bedeutet „in den sozialen Medien arbeiten” eigentlich? Das Jobprofil eines Social-Media-Spezialisten oder -Managers variiert abhängig von der Größe und Art des Unternehmens. Kleine Unternehmen beschäftigen oft nur eine einzige Person, die sich um alle ihre Social-Media-Konten kümmert — und teilweise sogar um sämtliche Marketingaktivitäten, auch die außerhalb der Social-Media-Plattformen. Größere Unternehmen können ein ganzes Team von Mitarbeitern beschäftigen, die die Social-Media-Kanäle betreuen und spezialisiertere Aufgaben wahrnehmen, wie z. B. Social- Media-Strategen, Community-Manager oder Spezialisten für Social-Media-Engagement. Hier kommen die wichtigsten Funktionen im Social-Media-Bereich: Social Media Management (einschließlich Social-Media-Strategie und Überwachung der Performance) Content-Entwicklung Community-Management Social-Media-Werbung In kleineren Unternehmen können diese Aufgaben in einer Position zusammengefasst sein. Das... --- ### 26 Ideas for an X (Twitter) Bio That Makes a Great First Impression > Discover how to create a Twitter bio that makes an incredible first impression with examples from some of the absolute best on the platform. - Published: 2022-09-15 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/twitter-bio-ideas/ - Categories: Strategy - Tags: Content creation, Social media strategy, Template - Tags: English - : pll_wpml_342795 - Network: Twitter An X bio (formerly known as Twitter) is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best X bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis! ) you choose, and the hashtags or handles you include on your X bio, communicate volumes about your brand. Of course, being creative with your X bio (or Instagram bio or any other social media bio, tbh) is easier said than done. So, to make sure you stick the landing, we’ve rounded up tips, tricks, and examples to get the juices flowing. What is an X (Twitter) bio? An X, or Twitter, bio is a short ‘about me’ summary, publicly displayed beneath your profile picture. You can use up to 160 characters to write up a blurb that shares what you or your brand are all about. You can include emojis, hashtags or the handles of other X profiles in your bio. Are you funny, or professional and polished? Are you modest or braggy? What’s the most important thing about yourself you want people to know? Sure, it may be only a few lines of text, but having an X bio absolutely matters: it’s how you tell the world just who you are. 15 X (Twitter) bio... --- ### Experiment: What Reels Caption Length Gets the Best Engagement? > We did the research so you don't have to and discovered the ideal caption length to boost engagement on your Instagram Reels. - Published: 2022-09-14 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/experiment-what-reels-caption-length-gets-the-best-engagement/ - Categories: Experiments - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_3116422 - Network: Instagram You’ve toiled away on your edits, filters and sound clips on your latest Instagram Reel and are almost ready to hit post... but then you hit the caption field. Time for an existential crisis. Should you just toss in a couple of hashtags and call it a day? Or is it time to wax poetic with a mini-essay? (Don’t forget your third option: just delete the draft and throw your phone in the ocean. ) Suddenly, a fun opportunity to share on social media has become an opportunity to question everything. When it comes to Instagram Reels captions, it’s hard to know just how much is too much — will a lengthy caption help or hurt your engagement? Well, if you loved my story on whether long captions work better on Instagram than short ones, consider this the sequel and buckle up. It’s time to find out the ideal length of an Instagram Reel caption the only way we know how: by spamming my poor, unsuspecting Instagram followers with content and taking some sweet sweet notes. Let the science begin. Hypothesis: Reels with long captions get more engagement and reach Famed designer Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off. ” While pared-down minimalism may be the way to go for fashion, when it comes to Instagram, it sometimes seems like more is more. At least that was the case for my last caption experiment. Comparing super-short captions and lengthy,... --- ### Cómo conseguir un trabajo en redes sociales: 6 consejos de los expertos > ¿Sueñas con tener un trabajo en redes sociales? Aquí te ofrecemos plantillas, consejos y cursos de marketing digital gratuitos para lograrlo. - Published: 2022-09-14 - Modified: 2022-09-14 - URL: https://blog.hootsuite.com/es/curso-de-marketing-digital/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_346229 ¿Te has preguntado cómo sería tener un trabajo en redes sociales? El camino al éxito en esta industria no tiene un camino concreto, como podrían tenerlo algunas carreras más tradicionales. Por ello, comenzar a abrirse camino en este campo puede resultar abrumador. Para conocer de primera mano los mejores consejos del mundo real, hablamos con los expertos en redes sociales de Hootsuite Trish Riswick, Especialista en interacciones sociales y Brayden Cohen, Líder del equipo de Marketing social. Ellos han compartido con nosotros sus mejores tips para conseguir un trabajo en redes sociales, desde las habilidades que hay que tener y algunos consejos para armar tu CV, hasta distintos cursos de marketing digital que puedes tomar e, incluso, algunos focos rojos a los cuales poner atención cuando estás buscando vacantes. Esto es todo lo que necesitas saber para arrancar tu carrera en marketing en redes sociales. ¿Qué es un “trabajo en redes sociales”? Primero lo primero: ¿Qué significa realmente “trabajar en redes sociales”? El trabajo de un especialista en redes sociales puede verse de muchas maneras distintas, dependiendo del tamaño y tipo de compañía para la que trabaje. Las empresas pequeñas suelen tener a una sola persona para manejar todas sus cuentas sociales o, incluso, todos sus esfuerzos de marketing, hasta aquellos que suceden fuera de las plataformas de redes sociales. Las compañías más grandes, por su parte, suelen tener un equipo de personas dedicado a gestionar los canales sociales con una división más específica de responsabilidades, como un social media... --- ### Come ottenere abbonati YouTube gratis (e senza trucchi!) > Scopri come convincere tutti a cliccare sul pulsante Iscriviti e ottenere abbonati YouTube reali e gratuiti utilizzando strategie consentite. - Published: 2022-09-13 - Modified: 2022-09-19 - URL: https://blog.hootsuite.com/it/ottenere-abbonati-youtube-gratis/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_346275 - Network: YouTube Ottenere abbonati YouTube gratuiti è il modo migliore per massimizzare la tua copertura organica sul secondo sito Web più grande del mondo. E se il tuo obiettivo è guadagnare su YouTube, raggiungere un alto numero di iscritti al tuo canale è fondamentale. Ad esempio, hai bisogno di almeno 1. 000 iscritti per diventare partner di YouTube e iniziare a guadagnare dalla pubblicità. E più iscritti hai, più in alto salirai nella scala dei benefici di YouTube (pensa: avrai premi, oltre ad aiuti alla produzione, a partire da quando raggiungi i 100. 000 iscritti). E se prevedi di utilizzare YouTube per il branding e il marketing video, invece di usarlo “solo” per guadagnare? Hai ancora bisogno di abbonati. Che aumentano il numero di riproduzioni, fanno salire il tempo di visualizzazione e il coinvolgimento: sono tutti segnali importanti per l'algoritmo di YouTube. Puoi anche guardare il video qui sotto, in lingua inglese, per ottenere i nostri 7 migliori consigli su come ottenere abbonati YouTube: https://www. youtube. com/watch? v=NTIUwSbucEQ Perché non dovresti acquistare abbonati YouTube Intendiamoci: comprendiamo l'impulso di acquistare abbonati YouTube. E non ti faremo vergognare per questo. Ma è importante che tu sappia che non funzionerà. I creator di video che gestiscono i migliori canali YouTube del mondo non stanno spendendo tempo o denaro in schemi di crescita poco trasparenti. Perché sono troppo occupati a realizzare video fantastici. Prima di ogni altra cosa, diamo un'occhiata a come funzionano i servizi per abbonati YouTube "gratuiti". (Sempre tenendo presente che niente è veramente... --- ### So nutzt man X (Twitter) Analytics: der Komplett-Leitfaden für Marketer > Twitter Analytics ist ein mächtiges Tool für Marketer. Man muss aber mehr als die Basics beherrschen, um die Konkurrenz zu überflügeln. - Published: 2022-09-13 - Modified: 2025-04-25 - URL: https://blog.hootsuite.com/de/so-nutzen-sie-twitter-analytics-der-umfassende-leitfaden-fuer-marketers/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_344064 - Network: Twitter Bevor ihr schon bei der puren Erwähnung von Twitter Analytics einnickt, habt ein bisschen Geduld und bleibt bei mir. Es ist wichtig für euer Unternehmen. Das Rezept zur Erschließung des Social-Media-Wachstumspotenzials auf Twitter heißt nämlich... Twitter Analytics. Im Ernst. Lest weiter, und findet heraus, was eure Zielgruppe will, um eure erfolgreichsten Tweets zu identifizieren und die wichtigsten Erkenntnisse zu gewinnen, die euch dabei helfen, eure Social-Media-Marketingstrategie zu verfeinern. Was ihr in diesem umfassenden Leitfaden zu Twitter Analytics erfahrt: Was Twitter Analytics ist, wie das Tool funktioniert und was es für euch tun kann Die 11 wichtigsten Twitter-Kennzahlen, die ihr verfolgen solltet und warum 4 Tools, die Zeit sparen und das Wachstum beschleunigen Was ist Twitter Analytics? Mit Twitter Analytics könnt ihr wichtige KPIs wie Follower-Zuwachs/Verlust, Impressions, Engagement-Rate, Retweets und mehr verfolgen und euch anzeigen lassen. Das Tool existiert seit 2014 und steht allen Twitter-Nutzern zur Verfügung, sowohl für private wie Unternehmens-Accounts. Unternehmen, die Twitter Analytics nutzen, können ihre Social-Media-Strategie mit handfesten Daten untermauern und so bessere Entscheidungen treffen. Anhand der Daten lassen sich Twitter-Kampagnen optimieren, um bessere Ergebnisse zu erzielen und mehr Follower zu gewinnen, ohne raten zu müssen, ob der Plan aufgeht oder nicht. Twitter Analytics — die entscheidenden Vorteile Die 3 wichtigsten Vorteile beim Einsatz von Twitter Analytics: Erfahren, was eure Zielgruppe wirklich will Mithilfe von Twitter Analytics erhaltet ihr wertvolle Einblicke in eure Zielgruppe, die anzeigen, worauf eure Follower am meisten reagieren. Text-Posts? Fotos? Videos? Umfragen? Katzen-GIFs? All dies, aber nur sonntags? Ohne Daten werdet ihr nie... --- ### Utilisation des Instagram Chatbots pour le service à la clientèle et le service commercial > La messagerie automatisée en ligne est plus utile que jamais. Découvrez comment utiliser les Instagram Chatbots pour développer vos ventes. - Published: 2022-09-08 - Modified: 2022-09-19 - URL: https://blog.hootsuite.com/fr/utilisation-des-instagram-chatbots/ - Categories: Stratégie - Tags: Français - : pll_wpml_2774507 - Network: Instagram Ne serait-ce pas le rêve d'avoir un acolyte fidèle et obéissant ? (sans aucune intention de dominer le monde, bien sûr ? ) L'utilisation d'outils d'automatisation des médias sociaux tels que les chatbots pour gérer vos messages Instagram représente l'un des meilleurs moyens de réussir à gérer le service client et les ventes. Après tout, même les entrepreneurs et les gestionnaires de réseaux sociaux les plus extrêmes ne peuvent pas être en ligne 24 heures sur 24, 7 jours sur 7 (non que ce soit une bonne idée... n'oubliez pas de faire une bête petite promenade pour votre petite santé mentale). De plus en plus de conversations (sociales, professionnelles et autres) ont lieu en ligne, et les plateformes de messagerie automatisée gagnent en popularité. Poursuivez votre lecture pour découvrir le guide ultime de l'utilisation des chatbots Instagram pour votre entreprise. Qu'est-ce qu'un chatbot Instagram ? Un chatbot Instagram est un système de messagerie qui répond à des questions humaines à l'aide de réponses automatisées. Les chatbots ont recours à l'intelligence artificielle pour communiquer avec les gens. Ils constituent le meilleur système de réponses automatiques : ils sont en mesure de répondre à des questions, de formuler des recommandations et même de renvoyer les clients à un employé humain en cas de besoin. Ces chatbots n'ont rien à voir avec les vulgaires bots qui vous trollent sur Instagram. Mais quelle est la différence entre les deux exactement ? Les bots Instagram sont souvent de faux comptes générés par ordinateur qui sont... --- ### Why You Need LinkedIn Showcase Pages [+ Setup Guide] > Discover everything you need to know about LinkedIn Showcase pages and how to use them to engage your audience. - Published: 2022-09-07 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/linkedin-showcase-pages/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_3116149 - Network: LinkedIn If you’re a business with a variety of different audiences, it’s time to treat your followers to some LinkedIn Showcase Pages. People are complicated, after all. For instance, I’m obsessed with spreadsheets but I also cry sometimes at soap commercials! Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent company might operate several different brands with vastly different audiences. Or, one product might have fans who use it in distinct ways. Trying to be all things to all people on social media can be overwhelming, though. How do you make sure what you’re posting is interesting and relevant, if, for example, you’re followed by both skater boys and girls who say ‘see u l8r boi’? A Showcase Page on LinkedIn can help. With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. Read on to learn how to showcase, and how to show off. What is a LinkedIn Showcase Page? LinkedIn Showcase Pages are sub-pages on your company’s LinkedIn Page, dedicated to individual brands, audiences, campaigns, or departments. For instance, the publishing company Conde Nast has a LinkedIn Page. But they also created Showcase Pages for their international spin-offs. Now, people who are interested in information from just Conde Nast India or Conde Nast UK can follow those specific LinkedIn Showcase pages. Once you create a Showcase Page on LinkedIn, it’ll be listed on your main Page on the right-hand side, under ‘Affiliated Pages. ’... --- ### Automatización en Instagram: ¿Vale la pena usar bots? Hicimos la prueba para darte respuesta > ¿Quieres usar bots para interactuar con otras cuentas? Aquí te contamos por qué usar este tipo de automatización en Instagram es una trampa. - Published: 2022-09-07 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/es/automatizacion-de-instagram/ - Categories: Estrategia - Tags: Participación en redes sociales - Tags: Español - : pll_wpml_69723 - Network: Instagram ¿Cómo imaginas que sería tu vida usando bots de automatización en Instagram? Tu teléfono sonando sin parar con notificaciones de likes y nuevos seguidores. Mientras, tú relajándote con bebida en mano y sonriendo satisfecho porque tu trabajo en marketing social fluye sin esfuerzo. Trabajar es como una vacación. Si esa es más o menos la escena que tienes en mente, lamento bajarte de tu nube. Apoyada por Hootsuite, yo hice el experimento para lograr ese sueño y, ahora, puedo decirte con certeza que lograr que un bot de Instagram funcione (ya no digamos que funcione bien), no es ni rápido, ni confiable ni divertido. Dependiendo de tus estándares, quizá ni siquiera sea posible. ¿Qué es la automatización en Instagram? Este tipo de automatización en Instagram consiste en el uso de bots para que éstos den ‘me gusta’ a ciertos contenidos, sigan cuentas y comenten las publicaciones en tu nombre. Básicamente, tú defines tu audiencia objetivo y tu mascota bot se encarga de encontrar cuentas que podrían interesarse en ti para interactuar con ellas de manera predefinida y, con suerte, natural. En un mundo ideal, el bot hace lo que harías tú mismo para aumentar tus interacciones en Instagram si tuvieras el tiempo para hacerlo. Si esta automatización en Instagram suena demasiado buena para ser verdad, es porque lo es. En realidad, se trata de una técnica engañosa al estilo de la compra de seguidores de Instagram, que termina dándote un conteo inflado de seguidores, pero cero interacciones y una lista... --- ### Ihr wollt Instagram-Follower kaufen? Das kommt dabei heraus! > Warum kauft jemand Instagram-Follower? Was sind die Risiken? Wir haben ein Experiment durchgeführt, um genau das herauszufinden. - Published: 2022-09-06 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-follower-kaufen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345071 - Network: Instagram Die Branche für gefakte Instagram-Follower basiert auf einem ziemlich verlockenden Angebot: Gib ein bisschen Geld aus und erhalte eine Menge Follower. Über Nacht kann man von ein paar hundert Followern auf 10. 000 oder mehr kommen. Dieser Schub sorgt sicher auch für Umsatz und Partnerschaften, oder? Tut mir leid, wenn ich diese Seifenblase platzen lassen muss. Auch wenn sich Instagram-Follower billig und einfach erwerben lassen, können euch die versteckten Kosten teuer kommen. Ihr könnt euren Ruf ruinieren, echte Follower verprellen und sogar euren Account verlieren, wenn Instagram den Schwindel bemerkt. Wenn ihr versucht, auf Instagram berühmt zu werden oder euer Unternehmen aufzubauen, helfen gekaufte Follower nicht. In diesem Beitrag führen wir euch durch das Fake-Follower-Dickicht und zeigen, was passiert, wenn man Instagram-Follower kauft. Statt sich den Weg zum Erfolg zu erschwindeln, zeigen wir euch lieber, wie ihr mit bewährten Taktiken an mehr Instagram-Follower kommt. Ihr könnt euch auch das Video unseres jüngsten Experiments anschauen, bei dem wir versucht haben, die teuersten Follower zu kaufen, die wir finden konnten: https://www. youtube. com/watch? v=-g2RjsO1ToQ Wie man Instagram-Follower kauft Schauen wir uns zunächst Schritt für Schritt an, wie man Instagram-Follower käuflich erwerben kann. (Danach erklären wir euch, warum ihr eurer Geld sparen und eure Würde wahren solltet. ) 1. Anbieter wählen Es gibt viele Unternehmen, die gefälschte Instagram-Follower verkaufen. Ihr habt also die Qual der Wahl. Wenn ihr „Instagram-Follower kaufen” googelt, werdet ihr eine schöne neue Welt von Firmen mit sehr fragwürdiger Ethik entdecken. Diese Unternehmen arbeiten ein wenig anders als noch vor... --- ### Come usare Instagram Business: una guida pratica passo passo > Tutto ciò che devi sapere su Instagram Business. Dalla creazione del tuo account aziendale all'ideazione di una strategia vincente. - Published: 2022-09-06 - Modified: 2022-09-06 - URL: https://blog.hootsuite.com/it/instagram-per-le-aziende-guida-completa-per-principianti/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_336356 - Network: Instagram Più di un miliardo di persone usa Instagram ogni mese e circa il 90% segue il profilo di almeno un’azienda. Ciò significa che, nel 2022, utilizzare Instagram business è quasi un dovere. E se seguirai i nostri consigli, anche un piacere. In poco più di 10 anni Instagram è passata da essere un'app per la condivisione di foto a un centro di attività commerciali. I marchi possono organizzare raccolte fondi nelle trasmissioni in diretta di Instagram live, aprire negozi dai loro profili e consentire agli utenti di effettuare prenotazioni dai loro account. Solo per dirne alcune Tuttavia, soprattutto se gestisci un account aziendale , Instagram è solo una parte del tuo lavoro. Quindi abbiamo riunito tutto quello che ti serve sapere qui. Scopri come utilizzare Instagram business, a partire da come si crea un account da zero, fino ad arrivare a come misurare il tuo successo. Come usare Instagram business in 6 passaggi Passaggio 1: ottieni un account aziendale Instagram Apri un nuovo account da zero o passa da un account personale ad un account aziendale seguendo questi passaggi. Come registrare un account aziendale Instagram: Scarica l’app di Instagram da iOS, Android or Windows. Apri l'app e tocca Iscriviti. Inserisci il tuo indirizzo email. Se prevedi di concedere l'accesso a più utenti o desideri connettere il tuo account aziendale Instagram alla tua Pagina Facebook, assicurati di utilizzare un indirizzo e-mail di amministratore per registrarti o tocca Accedi con Facebook. Scegli il tuo nome utente e password e inserisci le informazioni... --- ### Risolto l’Algoritmo di Instagram: ecco come dare visibilità ai tuoi contenuti > L’algoritmo di Instagram impatta chiunque, specialmente i brand. Scopri tutti i fattori di ranking e come far risaltare i tuoi contenuti. - Published: 2022-08-30 - Modified: 2022-09-08 - URL: https://blog.hootsuite.com/it/algoritmo-di-instagram/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_344801 - Network: Instagram Congratulazioni! Hai creato il post Instagram perfetto! Ma, aspetta, il tuo lavoro non è ancora finito, perché se vuoi che i tuoi contenuti siano effettivamente visti da un ampio pubblico, dovrai placare l’onnipotente (e in continua evoluzione) algoritmo di Instagram. Capire l’algoritmo Instagram e quello che l’algoritmo considera utile e importante è il punto chiave per una strategia di social media marketing di successo. In questa guida, illustreremo tutti i dettagli degli indicatori di ranking dell’algoritmo di Instagram, le variazioni recenti dell’algoritmo e tutto ciò che devi sapere per aumentare la visibilità dei tuoi contenuti sulla piattaforma. Continua a leggere per assicurarti che i contenuti social che hai amorevolmente creato ottengano l’attenzione che meritano! Che cos’è l’algoritmo di Instagram? L’algoritmo di Instagram è un insieme di regole che classificano i contenuti sulla piattaforma. L’algoritmo decide quali contenuti mostrare e in che ordine per tutti i feed, la pagina Esplora, i Reel, le pagine di hashtag ecc. di tutti gli utenti. L’algoritmo di Instagram analizza ogni contenuto pubblicato sulla piattaforma tenendo conto di tutti i metadati (incluse le didascalie e tutti i testi applicati alle immagini), gli hashtag e le metriche di coinvolgimento. Sulla base di queste informazioni, distribuisce i contenuti in un modo studiato per garantire agli utenti un facile accesso a quello che più sono interessati a vedere. In parole semplici, l’algoritmo di Instagram incrocia le informazioni sui contenuti (post, Storie, Reel) con le informazioni sugli utenti (interessi e comportamenti sulla piattaforma) per offrire i giusti contenuti alle persone... --- ### 24 Gen Z Statistics That Matter to Marketers in 2024 > Craft your next marketing strategy with these Gen Z statistics. Find out who they are, where they are online, and what they want from brands. - Published: 2022-08-30 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/gen-z-statistics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_3116102 A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats 1. Gen Z is 20. 67% of the U. S. population That’s 68,600,000 Americans. Some say anyone born in the 1990s is part of Gen Z, though the most widely accepted definition includes those born during or after 1997. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. 2. A majority of Gen Z supports a more inclusive society While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. 59% believe forms and other documents should have more than “man” or “woman” options, and 35% personally know someone using gender-neutral pronouns. So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful... --- ### Experiment: Does Turning Stories Into Reels Actually Work? > Instagram's making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch? - Published: 2022-08-30 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/experiment-instagram-reels-stories/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_3116133 - Network: Instagram Much like Gretchen desperately attempted to get “Fetch” going in Mean Girls, Instagram is obsessed with trying to make Reels happen. Instagram has rewarded Reels users with an algorithm boost, prioritized Reels on feeds and the explore page, and now, the platform has started what is essentially a recycling program, allowing users to easily repurpose Instagram Stories highlights into Reels with just a few taps. But as we’ve learned from all sorts of shiny new social media features over the years (ahem, Twitter Fleets): Just because you can do something doesn’t always mean you should. We’re honestly not convinced that reposting old Stories as Reels will do us any good. But here at Hootsuite Experiments, we let the data decide. And so, once again, I’m donning my hard hat and am descending into the social media analytics mines to dig up some solid-gold proof about whether or not bending to Instagram’s will is worth it. Does repurposing your Stories highlights to Reels actually work? Let’s find out. Hypothesis Reels made out of old stories don’t get as much engagement or reach as brand-new Reels Sure, Instagram has made it incredibly easy to repurpose your old Instagram Stories as new Reels — it just takes a few taps to turn an old Story into ‘new’ content. However, our theory is that brand new, original Reels will probably perform better and earn more engagement. https://www. youtube. com/watch? v=vEIeegCpbu8 After all, Instagram’s goal is ultimately to create an entertaining, engaging content hub. (It’s... --- ### 19 Apps für Instagram Stories, die eure Aufrufe verzehnfachen > Instagram Stories verschwinden zwar, können aber nachhaltigen Impact haben. Diese 19 Apps für Instagram Stories sorgen dafür, dass eure auffallen. - Published: 2022-08-30 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-stories-apps/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2224168 - Network: Instagram Die wachsende Zahl von Apps für Instagram Stories bietet ein unendliches Potenzial für Kreativität. Eure Inhalte sind vielleicht nur vorübergehend sichtbar, doch ihre Wirkung kann von Dauer sein. Instagram Stories bieten Social-Media-Marketern eine einmalige Gelegenheit, mehr als eine halbe Milliarde Nutzer zu erreichen, die sich Stories Tag für Tag ansehen. Wenn ihr Instagram-Stories-Neulinge seid oder euch damit schwertut, eure Stories in geschäftliche Erfolge zu verwandeln, lest weiter und lernt unsere Lieblings-Tools für Instagram Stories kennen. Damit könnt ihr überzeugende Inhalte erstellen, die garantiert ins Auge stechen. Bonus: Und falls ihr außerdem gerade nach Inspirationen für ansprechende Instagram-Posts sucht, lest unseren Blogpost über die besten Instagram-Apps. 19 Instagram-Stories-Apps, die Marketer kennen sollten 1. Hootsuite Am besten geeignet für: Terminieren eurer Stories Mit Hootsuite könnt ihr euren Instagram-Story-Content im Voraus erstellen und dann den optimalen Zeitpunkt zur Veröffentlichung finden. Die Story-Planungsfunktion von Hootsuite lässt euch eure Stories sogar für später planen, damit ihr eure Zielgruppe immer genau zum richtigen Zeitpunkt erreicht. Hier erfahrt ihr, wie ihr Stories mit Hootsuite planen könnt. Wichtigste Features: Erstellt Content im Voraus, um Stories in eurem eigenen Tempo zu veröffentlichen. Bearbeitet eure Bilder direkt im Dashboard. Ladet Stories vom Desktop oder Handy hoch. Preis: kostenlose Version für 30 Tage Download: Desktop, iOS und Android View this post on Instagram A post shared by Hootsuite (@hootsuite) 2. VSCO Quelle: VSCO im Apple Store Am besten geeignet für: Hinzufügen von Filtern und Bearbeitung von Stories VSCO wird oft als der Goldstandard für Fotobearbeitung angesehen. Die App bietet Bearbeitungsvoreinstellungen im... --- ### 19 aplicaciones para Historias de Instagram que aumentarán 10 veces tus visualizaciones > Las Historias de Instagram desaparecen, pero su impacto puede ser duradero. Asegúrate de que las tuyas sean increíbles con estas 19 apps para historias de Instagram. - Published: 2022-08-29 - Modified: 2022-08-29 - URL: https://blog.hootsuite.com/es/apps-para-historias-de-instagram/ - Categories: Estrategia, Strategy - Tags: Creación de contenido, Herramientas de redes sociales - Tags: Español - : pll_wpml_2224168 - Network: Instagram El creciente conjunto de aplicaciones para historias de Instagram significa que el potencial para la creatividad es infinito. Y aunque el contenido puede ser temporal, su impacto no lo es. Las historias de Instagram ofrecen a los especialistas en marketing de redes sociales una oportunidad de oro para llegar e interactuar con los más de 500 millones de usuarios que ven historias todos los días. ¿Eres nuevo con las historias de Instagram o simplemente estás tratando de que tus historias conviertan clientes? Sigue leyendo para conocer nuestras aplicaciones favoritas para historias de Instagram que pueden ayudarte a crear contenido hermoso y llamativo. Bono: si estás buscando inspiración para publicaciones atractivas de Instagram, dirígete a nuestra publicación de las mejores aplicaciones de Instagram. 19 aplicaciones para Historias de Instagram que los especialistas en marketing deben conocer 1. Hootsuite Ideal para: Programar tus historias Con Hootsuite, puedes planificar y crear el contenido de tu historia de Instagram con anticipación y luego encontrar el momento perfecto para publicarla. La función de programación de historias en Hootsuite incluso te permite programar tus historias para más tarde, de modo que siempre estés captando a tu audiencia en el momento justo. Aprende a programar historias con Hootsuite aquí. Características clave: Crea contenido con anticipación para publicar a tu propio ritmo Edita tus imágenes directamente en el tablero Sube historias desde el escritorio o el móvil Precio: Prueba gratuita de 30 días Descarga Hootsuite: Escritorio, iOS y Android View this post on Instagram A post shared by... --- ### Du chat à l’achat : faciliter les ventes grâce à un chatbot Shopify > Les chatbots Shopify offrent un service client sans besoin d'employé en direct. C'est comme un robot majordome, 24 h sur 24, 7 j sur 7. - Published: 2022-08-25 - Modified: 2022-08-25 - URL: https://blog.hootsuite.com/fr/chatbot-shopify/ - Categories: Stratégie - Tags: Français - : pll_wpml_2774875 L'avenir passe par les chatbots Shopify ! Les chatbots offrent un service client pour votre boutique Shopify sans besoin d'employé en direct. C'est comme un robot majordome, 24 h sur 24, 7 j sur 7. Lorsque les chatbots répondent à des questions courantes, ils évitent à votre personnel (ou à vous-même) d'avoir à le faire. Cela vous permet de consacrer du temps à des tâches que les chatbots ne peuvent pas faire (les robots ne dominent pas encore tout à fait le monde). Tout l'intérêt des chatbots est d'apporter plus de confort au client et plus d'économies pour vous. Cet article vous indique plusieurs moyens d'utiliser des chatbots pour améliorer votre boutique en ligne. Nous avons également ajouté des recommandations et contre-indications pour les chatbots. Nous terminons par quelques-unes de nos marques de chatbot Shopify préférée et vous expliquons pourquoi. Qu'est-ce qu'un chatbot Shopify ? Un chatbot Shopify est un outil de commerce électronique qui simule une conversation naturelle. Il extrait les données de votre boutique pour automatiser certaines tâches. Ces tâches comprennent la communication avec les clients, la vérification de l'inventaire du magasin, la gestion des retours et l'incitation à l'achat. Les chatbots Shopify relèvent généralement de l'une des trois catégories suivantes : Les chatbots intelligents sont pilotés par l'intelligence artificielle (IA) Les chatbots simples sont des bots basés sur des règles Les modèles hybrides mélangent les deux approches ci-dessus Les chatbots qui utilisent l'IA sont souvent plus complexes, et font moins d'erreurs typiques des robots. Les chatbots alimentés... --- ### Come verificare l'account Instagram > Vuoi sapere come verificare l'account instagram? Ecco una guida in sei step che ti dice come ottenere (e mantenere) l'ambita spunta blu. - Published: 2022-08-23 - Modified: 2022-09-06 - URL: https://blog.hootsuite.com/it/come-verificare-account-instagram/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_353981 - Network: Instagram Se vuoi sapere come verificare l'account Instagram, sei nel posto giusto. In questa guida, ti spiegheremo come richiedere l'ambita spunta blu (questa è la parte facile) e in più ti forniremo alcuni suggerimenti per aiutarti a qualificarti (e questa è la parte difficile). Se non hai tempo per leggere puoi guardare il video qui sotto, in inglese, che ti mostrerà come verificare l’account Instagram. https://youtu. be/LrBHMi4yTzw Cosa significa verificare l'account Instagram? La verifica di Instagram, ovvero la spunta blu che puoi vedere in corrispondenza di alcuni profili (precisamente accanto al nome dell’account), indica che l’account appartiene ad un importante personaggio pubblico di particolare rilevanza, ad una celebrità o ad un marchio di interesse generale. Probabilmente hai visto molti badge di verifica in giro. Come con Twitter, Facebook e sì, anche Tinder, i segni di spunta blu hanno lo scopo di indicare che la piattaforma ha confermato che l'account in questione è affidabile, o almeno, che è usato da chi "ci mette la faccia". Questi badge sono progettati per far risaltare gli account reali, in modo che gli utenti di Instagram possano essere sicuri di seguire la persona o il marchio giusto. Sono facili da individuare nei risultati di ricerca e nei profili trasmettono autorità. Source: @creators Non dobbiamo certo stare a spiegarvi che i badge di verifica sono anche uno SSS (Social Status Symbol) molto ambito. Sono particolarmente rari e l'esclusività conferisce sempre un certo prestigio, che può o non può tradursi in un maggiore coinvolgimento del vostro pubblico su... --- ### How to Run a Smart Social Media Takeover in 7 Steps > Get the most from your social media takeover with these 7 easy steps for social media collaboration success! - Published: 2022-08-22 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/social-media-takeovers/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_341492 A well-run social media takeover can be a win-win situation for you and your collaborator. Audiences need their attention constantly drawn to your social media accounts, and takeovers are a great way to things up! This guide will cover how your brand can benefit from a social media takeover. It’ll also show you how to run a takeover, step-by-step. We’ll also give you inspiration from other successful social media takeovers. What is a social media takeover? A social media takeover is a form of influencer marketing. A brand lets someone temporarily post content on the brand's social media accounts. This person can be an influencer, fellow team member, or an industry expert. They get to "take over" your account and post content they create. Why host a social media takeover? Influencers can provide a real-world look into your brand. An audience craves this type of relatability. Let's take a look at the reasons why a takeover could boost your social media accounts. Increase your brand’s exposure Influencers often come with a highly engaged, niched audience. Their vote of confidence in your brand can go a long way in building credibility. Takeovers are a great way to get a new and relevant audience to discover your brand. Unique points of view can resonate with different followers. Social media managers should always work to include and account for diverse perspectives/ Takeovers can help to fill in gaps or lift certain voices. A social media takeover is a way to introduce new faces,... --- ### How to Do That One Viral TikTok Photo Editing Hack on iPhone > This TikTok photo editing hack will take your photos from winter drab to sun kissed and glowy in 5 easy steps. - Published: 2022-08-17 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/tiktok-photo-editing-hack/ - Categories: Strategy - Tags: Content creation, Content creators - Tags: English - : pll_wpml_3115756 - Network: TikTok Have you seen the latest TikTok photo editing hack? The one all the influencers are using? With over 1 billion monthly active users, TikTok is quickly becoming known for its creative and innovative content. And lately, TikTok users have been experimenting with a new photo editing hack that gives photos a sun-kissed, golden hour look. That's right, we're here to talk about the viral TikTok iPhone editing hack that's taking the app by storm. Read on to learn how to use the hack and take your social media content from drab to fab in no time. What is the TikTok photo editing hack? The TikTok iPhone photo editing hack is an iPhone trick that involves turning the brightness and contrast up, doing your editing, and then turning them back down. The end result is a warm, sun-kissed, golden-hour photo that looks like it was taken on a professional camera. This edit is perfect for travel photos, food photos, portraits, and more. Give your skin a post-vacation glow, or make your landscape photos look like they were taken in Provence, all with this one TikTok photo hack. TikTok'ers have been loving this new trend, and videos showing the process have racked up millions of views. Creators simply screen record themselves using the photo editing hack and end with a big reveal once they turn their brightness and contrast back down. This trend was originally shared by TikTok user @anaugazz, who has racked up more than 19. 7 million views from the... --- ### Come fare pubblicità su Instagram: una guida in 5 passaggi per usare Instagram Ads > Creare annunci Instagram di successo non è affatto difficile poiché gli utenti sono già pronti a fare acquisti sulla piattaforma. - Published: 2022-08-16 - Modified: 2022-09-07 - URL: https://blog.hootsuite.com/it/pubblicita-su-instagram-guida-instagram-ads/ - Categories: Strategia - Tags: Pubblicità sui social media - Tags: Italiano - : pll_wpml_343936 - Network: Instagram Se hai già un budget destinato alla pubblicità a pagamento sui canali social, dovresti seriamente prendere in considerazione la pubblicità su Instagram. Ecco due tra le tante ragioni per cui dovresti farlo: il 27% degli utenti dichiara di trovare nuovi prodotti e brand tramite gli annunci a pagamento sui social, gli annunci di Instagram raggiungono oltre 1,2 miliardi di persone, ossia il 20% della popolazione mondiale di età superiore ai 13 anni. In questo articolo ti daremo una panoramica completa di come fare pubblicità su Instagram, insieme a una facile guida in 5 step per creare il tuo primo annuncio in pochi passaggi. Cosa sono gli annunci di Instagram? Gli annunci di Instagram sono dei post a pagamento che le aziende mostrano agli utenti Instagram. Fonte: Instagram (@samsungitalia) Così come per Facebook, gli annunci di Instagram vengono visualizzati in tutta l’app, inclusi i feed degli utenti, le storie, l’esplorazione e altro. Sono simili a normali post ma contengono sempre l’etichetta “contenuto sponsorizzato” che indica che sono annunci pubblicitari. Spesso hanno anche più funzionalità di un post normale come i link, pulsanti CTA (Call-to-Action) e cataloghi. Quanto costa fare pubblicità su Instagram? Il costo degli annunci di Instagram dipende molto da una varietà di fattori - non esiste una media o un prezzo di riferimento. Questi alcuni dei fattori che incidono sul costo: Il tuo targeting La competitività del tuo settore Il periodo dell’anno (i costi solitamente aumentano nel quarto trimestre in corrispondenza dello shopping festivo come ad esempio per il... --- ### ¡La audiencia publicitaria de TikTok llega a 1,002 millones! (Y otras estadísticas impactantes) > Las NUEVAS estadísticas de redes sociales, publicidad y e-comerce cambian las reglas del juego. Conócelas todas en nuestro Informe digital. - Published: 2022-08-15 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/informe-digital-estadisticas-de-redes-sociales/ - Categories: Noticias - Tags: Español - : pll_wpml_2222683 Nuestro Informe Global digital, publicado en colaboración con Hootsuite y We Are Social, revela nuevos hitos impresionantes. Para TikTok. Para Facebook. Para Instagram. Para Telegram. Nuestras NUEVAS estadísticas de redes sociales no olviden ningún canal. Sin embargo, muchas veces las tendencias más importantes van más allá de los titulares. Por eso, en este artículo no nos quedamos solo en las cifras y exploramos lo que las personas realmente están haciendo en línea. Sigue leyendo para conocer más sobre el alcance potencial que podrías lograr usando las redes sociales como fuente de noticias y aprovechando al máximo la publicidad en las distintas plataformas. Los 10 mensajes más importantes Este video resume las noticias y tendencias esenciales de este año. https://youtu. be/5A6ugKbQmrw El punto de inflexión del crecimiento de los usuarios de redes sociales Los usuarios de redes sociales crecieron 227 millones a lo largo del año pasado, alcanzando un total de 4,700 millones a inicios de julio de 2022. La base global de usuarios de redes sociales ha aumentado más de 5% en los últimos 12 meses. El total global actual representa 59% de la población mundial total. Las cifras de los usuarios de internet y redes sociales apuntan a una desaceleración del crecimiento digital en comparación con el aumento impresionante que presenciamos en el pico de la pandemia por COVID-19. No obstante, las tendencias actuales indican que dos tercios de la población mundial total estarán en línea en julio de 2023, y el número de usuarios de redes sociales será... --- ### 9 creative ways to improve your brand awareness > The most valuable brands are usually the most recognizable. Learn how to increase your brand awareness on social media and beyond. - Published: 2022-08-11 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/brand-awareness/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_3115511 Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat... hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business? We explain everything you need to know about how to create an effective brand awareness strategy below. What is brand awareness? Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your brand exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. We’ll get into the details of how to measure brand awareness later in this post, but for now think of it as one indicator of brand health. If you want to learn more about how social listening can help you monitor and improve brand awareness, we've got a video that just might help: https://www. youtube. com/watch? v=DGG9_4_VnQQ Why does brand awareness matter? Strong brand awareness and brand recognition means your brand is top of mind when people think about the category of products or services you sell. They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video. Brand awareness is a required first step before building brand loyalty. After all, customers can’t... --- ### Leitfaden: In 8 Schritten zur effizienten Content-Planung für soziale Medien > Content-Planung ist mehr als nur Terminplanung. Betreiben Sie Ihre Accounts wie eine gut geölte Maschine mit einem strategischen Social-Media-Content-Plan. - Published: 2022-08-09 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/de/content-planung-fur-soziale-medien/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_2775011 Die Planung von Content ist der wichtigste Faktor für den Erfolg Ihrer Social-Media-Strategie. Es geht um viel mehr als ein Foto auszuwählen, eine Bildunterschrift zu texten und die Veröffentlichung zu terminieren. Selbst die beste Social-Media-Marketingstrategie wird ohne die richtige Content-Planung nicht zum Erfolg führen. Hier erfahren Sie, warum das so ist und lernen die 8 Schritte kennen, die jeder unternehmen kann, um effektiven und zielführenden Social-Media-Content zu planen. Was bedeutet „Content-Planung” für Social-Media-Manager? Das Terminieren Ihrer Social-Media-Posts im Voraus ist eine gute Sache, aber nur ein kleiner Ausschnitt eines Content-Plans. Eine wirklich effektive Content-Planung konzentriert sich auf das große Ganze: Ihre Marketingziele. Gut geplanter Content ist: das Erstellen von Chargen (größeren Content-Paketen), um die Effizienz zu optimieren. Teil einer plattformübergreifenden Kampagne und Wiederverwertung über alle Ihre Kanäle für maximalen Impact. verbunden mit einem oder mehreren Marketingzielen. ein ausgewogenes Verhältnis zwischen Ihrem Original- und kuratiertem Content. Warum Content-Planung so wichtig ist Welche Strategie verspricht mehr Erfolg? Erratischer Social-Media-Content, der nach Lust und Laune geschrieben und veröffentlicht wird. Die Ermittlung Ihrer Social-Media-Marketingziele und die Erstellung von Content im Voraus, der auf diese Ziele abgestimmt ist und sie fördert. Ihre Social-Media-Marketingstrategie legt fest, was Sie erreichen wollen und wie Sie das erreichen werden. Bei der Planung von Content geht es darum, Inhalte für diese Ziele zu entwickeln, um sie tatsächlich zu erreichen. Die Vorteile liegen auf der Hand. Sie bleiben organisiert Die Produktion von Content-Chargen ist viel effizienter als täglich einen Post aus dem Handgelenk zu verfassen oder einen Beitrag für eine bestimmte... --- ### TikTok Analytics (Données analytiques TikTok) : la clé pour mesurer ton succès > Les TikTok Analytics peuvent vous aider à orienter votre stratégie. Découvrez les contenus que préfère votre public. - Published: 2022-08-09 - Modified: 2022-08-09 - URL: https://blog.hootsuite.com/fr/tiktok-analytics/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2226510 - Network: TikTok Comment savoir si vos efforts portent leurs fruits sur TikTok ? De nombreux indicateurs peuvent vous donner une idée, comme le nombre d'abonnés, de J'aime, de commentaires ou encore de partages. Mais les données analytiques TikTok (TikTok Analytics pour les intimes) vont encore plus loin en vous permettant de suivre votre croissance hebdomadaire et mensuelle, ainsi que la durée totale de visionnage de vos vidéos, mais aussi d'en savoir plus sur vos spectateurs, et bien plus encore. TikTok compte aujourd'hui plus de 1 milliard de comptes actifs et offre donc un public gigantesque... mais toutes les marques ne profitent pas de cette manne. Et c'est bien pour cette raison qu'il est important de prendre le temps de jeter un œil aux données analytiques et de les comprendre. Avec les bons indicateurs, vous pourrez affiner vos stratégies pour connaître la gloire et vous concentrer sur ce qui marche vraiment. Si votre marque débarque sur TikTok, les données analytiques peuvent vous aider à orienter votre stratégie marketing. Accessibles aux comptes TikTok Entreprise, elles permettent d'orienter chaque facette de votre activité sur la plateforme, du type de contenu à publier au moment auquel le publier. Continuez votre lecture (et jetez un œil à notre vidéo) pour découvrir quels indicateurs TikTok consulter, où les trouver et comment en tirer parti. https://www. youtube. com/watch? v=JMyRpoAOcAQ Qui a accès aux données analytiques de TikTok ? Tout le monde ! Plus précisément, toutes les personnes disposant d'un compte TikTok Entreprise. D'après TikTok, ces comptes proposent des «... --- ### Instagram Stories per il business: la guida completa > Impara ad usare le Storie di Instagram per il tuo business. Segui i nostri suggerimenti e usa i trucchi dei Pro per distinguerti dalla massa. - Published: 2022-08-09 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/it/instagram-stories-guida-completa/ - Categories: Strategia - Tags: Creazione di contenuti, Strategia per i social media - Tags: Italiano - : pll_wpml_344697 - Network: Instagram Più di 500 milioni di persone usano le Storie di Instagram ogni giorno. E sono quegli utenti di Instagram che hanno un occhio attento ai nuovi prodotti e alle tendenze. Il 58% afferma di essere diventato più interessato a un prodotto o un marchio dopo averlo visto nelle Storie di Instagram. E la metà afferma di aver effettivamente visitato un sito Web per acquistare un prodotto o un servizio dopo averlo visto nelle Storie. Quindi forse non sorprende che, ogni mese, 4 milioni di aziende usano le storie di Instagram per farsi pubblicità. In questo post imparerai tutto ciò che devi sapere su come utilizzare le storie di Instagram per il business. Come usare le storie di Instagram Le storie di Instagram sono foto e video verticali a schermo intero che scompaiono dopo 24 ore. Appaiono nella parte superiore dell'app di Instagram e non nel feed. Strumenti interattivi come adesivi, sondaggi e filtri, consentono di far risaltare i tuoi contenuti. Ecco come iniziare ad usare le storie di Instagram. Come creare una Storia su Instagram Nell'app, fai clic sull'icona più nella parte superiore dello schermo. Scegli STORIA dal menu. Nella schermata successiva puoi scegliere se scattare una foto cliccando su Fotocamera, oppure selezionare un foto o un video che hai in memoria nel telefono. Se scegli la funzione fotocamera, per scattare devi premere brevemente il cerchio bianco nella parte inferiore dello schermo. Se lo tieni premuto in modo continuativo, registrerai un video. (E se vuoi scattare un selfie passando alla... --- ### How to Find Old Tweets: 4 Tried-And-True Methods > Learn how to find and delete old tweets, and easily remove dated or irrelevant content from your Twitter account. - Published: 2022-08-04 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/search-old-tweets/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2222426 - Network: Twitter Do you ever revisit your old tweets? X (formerly Twitter) has been around since 2006 — if you were an early adopter, you’d probably be surprised to see some of the content you once thought was cool and appropriate to share. Reviewing your old tweets will help you keep your brand image in check, and it should be part of your regular social media audits. In this post, we go over how to search for old tweets and delete them. Why is keeping track of old tweets important? If, like me, you joined Twitter in its very early years with no idea what it was really about, you might be wondering how to find old tweets. What did you have to say in the halcyon days of 2007? Are irrelevant or potentially embarrassing tweets lingering on your timeline? https://twitter. com/ckjnewberry/status/1283647815 Singing the praises of free wifi at a major international airport (nevermind calling it “wireless”) looks a little goofy from the fully connected days of 2022. Of course, this random tweet isn’t going to get me in any trouble. But if my timeline were littered with this kind of thing, I’d probably want to go in and clean it up. It might also be a good idea to thin out some of my overzealous grammar attacks and extensive retweeting from the early 2010s. We’re not advocates of cancel culture, or of hiding from your past. But, realistically, there are plenty of reasons you’d want to delete old content from your... --- ### 9 Social Media-Typen — und wie Ihr Unternehmen von jeder profitieren kann > Wir zeigen Ihnen 9 unterschiedliche Social Media-Typen und wie Ihr Unternehmen von jedem profitieren kann! - Published: 2022-08-04 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/8-social-media-typen-und-wie-ihr-unternehmen-von-jedem-profitieren-kann/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_69542 Wenn Sie über eine Social-Media-Strategie für Ihr Unternehmen nachdenken, fallen Ihnen wahrscheinlich sofort ein paar führende Plattformen ein: Facebook, Instagram, Twitter und vielleicht YouTube oder Pinterest, abhängig von Ihrer Branche. Es gibt jedoch viele Arten von Social-Media-Websites — und regelmäßig kommen neue Plattformen und Formate auf den Markt. Manche von ihnen sind eher Nischenprodukte, während andere das Potenzial besitzen, zum nächsten Instagram oder TikTok zu werden. Eines hat sich seit den Anfängen der sozialen Medien allerdings geändert: Früher konzentrierten sich viele Plattformen auf eine einzige Funktion, z. B. auf Networking via Social Media oder das Teilen von Bildern. Heute haben die meisten etablierten Social-Media-Plattformen ihr Angebot erweitert und Live-Streaming, Augmented Reality, Shopping-Funktionen, Social Audio und vieles mehr in ihr Programm aufgenommen. Statt Ihnen also ausführliche Beschreibungen von Facebook, Twitter und LinkedIn zu liefern (die finden Sie sowieso überall! ), haben wir eine Vielzahl von Plattformen in neun generelle Kategorien eingeordnet, die sich auf bestimmte Anwendungsfälle konzentrieren. Wir zeigen Ihnen, was Unternehmen durch ihre Nutzung erreichen können. So wählen Sie die besten Social-Media-Arten für Ihr Unternehmen aus Angesichts der ständig wachsenden Anzahl von Social-Media-Plattformen kann es ganz schön anstrengend sein, sich ständig zu überlegen, ob jede einzelne davon Ihre Zeit wert ist. Damit Sie nicht zu viel Zeit damit verbringen müssen, sich in alle neuen Plattformen einzuarbeiten, sollten Sie sich bei Ihren Entscheidungen von Ihrer Social-Media-Marketingstrategie leiten lassen und nur solchen Netzwerken beitreten, die Ihre Ziele unterstützen. Mithilfe der folgenden drei Tipps können Sie Ihre eigenen Kriterien zur Bewertung jeder neuen... --- ### Análisis de TikTok: la guía completa (y cómo medir tu éxito) > El análisis de TikTok puede eliminar algunas conjeturas de la estrategia de contenido. Descubre qué contenido le gusta más a tu audiencia. - Published: 2022-08-03 - Modified: 2022-08-09 - URL: https://blog.hootsuite.com/es/analisis-de-tiktok-guia-completa/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_2226510 - Network: TikTok ¿Cómo evalúas el éxito en TikTok? Hay muchas métricas para ver: número de seguidores, me gusta, comentarios, veces compartido. Pero el análisis de TikTok es más profundo: te permite medir el crecimiento semanal y mensual, el tiempo total de reproducción del video, información sobre quién está mirando y más. Con más de mil millones de cuentas activas, cada usuario de TikTok tiene el potencial de llegar a una audiencia enorme, pero no todos lo hacen. Por eso es tan importante verificar tu analítica de TikTok (y comprenderla). Realiza un seguimiento de las métricas correctas y podrás perfeccionar las tácticas que realmente funcionan (y diferenciar la exageración de la realidad). Si tu marca es nueva en TikTok, el análisis puede eliminar algunas conjeturas de tu estrategia de marketing de TikTok. Las estadísticas disponibles para las cuentas comerciales de TikTok pueden informar todo, desde cuándo publicas hasta qué publicas. Sigue leyendo (¡y mira nuestro video! ) para saber qué métricas de TikTok debes rastrear, dónde encontrarlas y cómo puedes usarlas para tu beneficio. https://www. youtube. com/watch? v=JMyRpoAOcAQ ¿Quién puede ver el análisis de TikTok? Cualquiera puede. O mejor dicho, cualquiera que tenga una cuenta de empresa de TikTok. Según TikTok, estas cuentas ofrecen "herramientas creativas que permiten a las empresas pensar como especialistas en marketing pero actuar como creadores". ¡Astuto! Y el precio es correcto (es gratis). Cómo cambiar a una cuenta de empresa de TikTok Ve a tu página de perfil. Abra la pestaña Ajustes y privacidad (las tres líneas en... --- ### 2024 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More > Need a refresher on Instagram Reel sizes? We've got the details on frame sizes, compression sizes, ratios, lengths, and more. - Published: 2022-08-03 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/instagram-reel-size-length/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2775047 - Network: Instagram We should have called this post “The Reel Deal,” because it’s got all the details you need to properly format your Instagram Reels. It's the only cheat sheet you need for Instagram Reel sizes and specs. Below, find specs, ratios, formatting tips and more — everything you need to make your Instagram Reels look great, with (sigh) no clever wordplay to be found. (Psst: if you're looking for more of an intro to Reels, check out our beginner-friendly guide to Instagram Reels. ) Why do Instagram Reel sizes matter? If you’re going to take the time to make an Instagram Reel, it may as well look as good as possible, right? You’ve spent weeks drilling the company mascot on the finer points of the latest Doja Cat dance routine and picking out the best Instagram Reels hashtags. Don’t blow this masterstroke of marketing with a silly little formatting error! If you upload images or videos that aren’t the right proportions or dimensions, you’re risking a variety of unflattering outcomes. If it’s the wrong shape, it could get stretched and distorted. Too large? You could experience an awkward crop. Upload some low-res media, and you’re risking a final product that’s pixelated and ugly when blown up to fill the screen. None of these are the end of the world, of course. But they sure don’t leave a great impression of your brand (unless the impression you’re going for is “amateur hour”). Even if the content of the Reel is an Oscar-worthy... --- ### Instagram Reels Algorithm: Everything You Need to Know > Here’s how the Instagram Reels algorithm works in 2022, and what you can do to make the not-so-secret recipe work to your advantage. - Published: 2022-08-03 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/instagram-reels-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy, Social video - Tags: English - : pll_wpml_2775307 - Network: Instagram The Instagram Reels algorithm decides which Reels are shown to which Instagram user — and even if you’ve already studied our guide to the overall Instagram algorithm, you should know that Reels play by its own rules. Here’s how the Instagram Reels algorithm works in 2025, and what you can do to make the not-so-secret recipe work to your advantage: https://www. youtube. com/watch? v=nosSsrx_zRg How does the Instagram Reels algorithm work? Instagram Reels, of course, are the short-form videos Instagram introduced in 2020 as a TikTok competitor. The platform offers simple editing tools that allow creators to use effects and filters, string together multiple shots, and incorporate music clips to craft fun, engaging Reels in just a few minutes (and unlike Instagram Stories, they don’t disappear after 24 hours). You’ll see Reels from accounts you follow in your main feed, but there are two other places Instagram Reels from other creators and brands can be discovered: The Reels tab. This is basically Instagram’s version of the TikTok For You page. Tap the Reels icon at the bottom of the Instagram app’s home page for an endless, scrollable feed of Reels selected by the algorithm. The Explore tab. Reels are also heavily featured in Explore, alongside Instagram Posts and Stories. (Psstt: check out our guide to getting your content on the Instagram Explore page. ) There are multiple factors that go into determining when and where Reels appear. Relationships The Instagram algorithm isn’t just taking into account how you interact with... --- ### Der TikTok Analytics Komplett-Leitfaden > TikTok Analytics hilft eurer Content-Strategie auf die Sprünge. Was kommt bei eurer Zielgruppe an, und was nicht? - Published: 2022-08-02 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/tiktok-analytics-komplett-leitfaden/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_2226510 - Network: TikTok Wie evaluiert man Erfolg auf TikTok? Es gibt viele Kennzahlen, die man dazu studieren kann: Anzahl der Follower, Likes, Kommentare, Shares. Doch TikTok Analytics greift noch tiefer, weil ihr damit das wöchentliche und monatliche Wachstum, die Gesamtzeit der Videowiedergabe, Informationen über die Zuschauer und vieles mehr messen könnt. Bei mehr als einer Milliarde aktiver Accounts hat prinzipiell jeder TikTok-Nutzer das Potenzial, ein riesiges Publikum zu erreichen. Aber das gelingt nicht jedem. Deshalb ist es so wichtig, eure TikTok Analytics richtig einzusetzen und zu verstehen. Ihr müsst die richtigen Kennzahlen verfolgen, damit ihr die Taktiken erkennt, die wirklich funktionieren (und so in der Lage seid, bloßen Hype von der Realität zu unterscheiden). Wenn eure Marke neu auf TikTok ist, kann die eigene Analytics des Netzwerks euch dabei helfen, bei eurer TikTok-Marketingstrategie nicht länger im Trüben zu fischen. Die Insights, die für TikTok-Business-Konten zur Verfügung stehen, können sich direkt auf alles auswirken, was ihr auf TikTok unternehmt, inklusive wann und was ihr postest. Wenn ihr erfahren wollt, welche TikTok-Kennzahlen ihr tracken solltest, wo man sie findet und wie man sie zum eigenen Vorteil einsetzt, lest weiter (und schaut euch unser Video an). https://www. youtube. com/watch? v=JMyRpoAOcAQ Wer hat Zugriff auf TikTok Analytics? Jeder—oder vielmehr jeder, der einen TikTok-Business-Account hat. Laut TikTok bieten diese Konten „kreative Tools, die es Unternehmen ermöglichen, wie Marketer zu denken, aber wie Creators zu handeln“. Wirklich raffiniert! Und der „Preis” stimmt auch—Business-Accounts sind kostenlos. So wechselt ihr zu einem TikTok-Business-Account Geht auf eure Profilseite. Öffnet den Tab Einstellungen... --- ### TikTok Analytics: la guida completa per misurare il tuo successo > Con TikTok analytics puoi migliorare la strategia dei tuoi contenuti. Scopri cosa piace di più al tuo pubblico e fai crescere il tuo business. - Published: 2022-08-02 - Modified: 2022-08-08 - URL: https://blog.hootsuite.com/it/tiktok-analytics-guida-alle-analitiche-di-tiktok/ - Categories: Strategia - Tags: Analisi dei social media, Modello, Strategia per i social media - Tags: Italiano - : pll_wpml_2226510 - Network: TikTok Come valuti il tuo successo su TikTok? Ci sono molte metriche da considerare: dal conteggio dei follower ai “mi piace”, dai commenti alle condivisioni. Ma le TikTok analytics vanno più in profondità: ti consentono di misurare la tua crescita settimanale e mensile, il tempo totale di riproduzione dei video, le informazioni su chi sta guardando i tuoi contenuti e altro ancora. Con oltre 1 miliardo di account attivi, ogni utente di TikTok ha il potenziale per raggiungere un pubblico enorme, ma non tutti lo fanno e riescono a sfruttare al meglio questa piattaforma. Ecco perché controllare i dati delle analytics di TikTok (e, soprattutto, comprenderle) è molto importante. Se tieni traccia delle metriche giuste sarai in grado di affinare le tattiche che funzionano davvero. Se il tuo marchio è nuovo su TikTok, usando TikTok analytics puoi eliminare molte congetture relative alla tua strategia di marketing. Gli approfondimenti disponibili per gli account Business possono darti indicazioni davvero su tutto, da quando pubblichi a ciò che pubblichi. Continua a leggere e guarda il nostro video (in lingua inglese! ) per scoprire quali metriche TikTok dovresti monitorare, dove trovarle e come utilizzarle a tuo vantaggio. https://www. youtube. com/watch? v=JMyRpoAOcAQ Chi può visualizzare TikTok analytics? Può farlo chiunque. O meglio, chiunque abbia un account TikTok Business. Secondo TikTok, questi account offrono infatti "strumenti creativi che consentono alle aziende di pensare come marketer ma agire come creatori". Astuto! E anche il prezzo è giusto: totalmente gratis Come passare ad un account TikTok Business Vai alla... --- ### How To Search on TikTok for Just About Anything > It's time to venture beyond your FYP. We'll show you how to search on TikTok to find accounts, sounds, effects, and more. - Published: 2022-08-02 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/how-to-search-on-tiktok/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_3115289 - Network: TikTok If you've never even wondered how to search on TikTok, that's fair: Depending on what the algorithm curates, you may be distracted by funny fails, dance routines, cute dog videos, and wacky mirror effects on your For You page. But while it's fun to scroll for a while, it's pretty easy to get lost or overwhelmed. And what if you want to find that hysterical cat video you saw last week or expand your horizons beyond the algorithm's selection? Whether you're on the platform to market your brand, see the latest videos from your favorite creator, or just impress your niece, you'll need to know how to search on TikTok. How to search for videos on TikTok We get it. Falling down a TikTok rabbit hole is just too tempting sometimes. But instead of scrolling mindlessly through the platform's recommendations, you might want to watch something specific like a cooking demo or the latest glow-up. Here's how to search the platform for videos: Tap the Search icon in the top right of your screen. Type the name or type of video you're looking for into the search bar. This could be something like "dogs of TikTok. " Slide to the Videos tab to see the top-performing content related to your search. Scroll through and tap on any of the TikToks you want to watch in full. How to search for filters on TikTok People often think (myself included! ) that TikTok filters and effects are the same. But there's actually... --- ### Create a Customer Experience Strategy [FREE TEMPLATE] > This step-by-step template makes it easy to deliver a well-laid-out customer experience strategy that can give you planned, targeted growth. - Published: 2022-08-02 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/customer-experience-strategy/ - Categories: Strategy - Tags: Customer service, Template - Tags: English - : pll_wpml_3115038 - Network: Commerce There's no question that a customer experience strategy is key to business success in today's market. But knowing where to start when creating a winning strategy can be daunting. Never fear – your friendly neighborhood business blogger is here! In this post, you'll uncover: What a customer experience strategy is Why you should have one 9 easy steps that will take you to success Feel free to save this article and use it as a template for your next customer experience strategy. What is a customer experience strategy? A customer experience strategy is a plan for how to improve customer experience across all touchpoints. This includes initial awareness to purchase and beyond. A well-thought-out strategy involves a defined goal and the actionable steps needed to take to get there. It will also consider how to measure and optimize your efforts! Customer experience (CX) is a customer's perspective when interacting with your business. You can learn more about what customer experience is here! Why create a customer experience strategy Initiatives with a strategy behind them are much, much stronger than simply setting goals. Support your customer experience efforts with a proper strategy in place. Your efforts will have logic and planning to support them. This lets you make informed, proactive decisions instead of reactive choices. You’ll also be less likely to risk your budget on tactics that aren’t working with consistent monitoring. Accidental success can only take you so far. A well-laid-out customer experience strategy can give you planned, targeted growth.... --- ### How to Add Multiple Photos to an Instagram Story [3 Ways] > Sometimes a single photo just won’t cut it. You need to know how to add multiple photos to an Instagram Story. - Published: 2022-08-02 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/how-to-add-multiple-photos-to-an-instagram-story/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_3115209 - Network: Instagram When it comes to sharing a moment on your Instagram Story, sometimes a single photo just won’t cut it. Suddenly you need to know how to add multiple photos to an Instagram Story. And that’s where photo collages for Instagram Stories come in to save the day. The 3 main ways to add multiple photos to an Instagram Story (a. k. a make a collage) Compiling multiple photos allows you to deliver maximum visual information in one powerful Instagram Story moment. This is as true for fashion brands and it is for the owner/manager of a dog influencer who wants to share the best memories from Mr. Chonk’s bark mitzvah. No matter what your business or industry, you should be using Instagram Story photo collages. There are actually three different ways to make it happen: using the layout template in Instagram Story create mode layering photos using Instagram Story create mode uploading a custom collage you’ve made with a third-party app or photo-editing software We’ll walk you through all three because we’re nice like that. (Maybe keep that in mind when you’re making the guest list for Mr. Chonk’s next major event? ) You can also watch our video on how to add multiple photos in one Instagram Story, right here: https://youtu. be/sSJrqP8796s How to make a collage on an Instagram Story: the easy way Since you’re here looking for the answer to “how to make a collage on Instagram Stories,” we’re going to assume that you didn’t know Instagram... --- ### Publicidad en Twitter: Una guía de 7 pasos para crear tus anuncios > Esta guía de publicidad en Twitter te enseñará cómo crear y optimizar tus anuncios en Twitter: desde configurar tu cuenta hasta crear tu primera campaña. - Published: 2022-08-01 - Modified: 2022-08-01 - URL: https://blog.hootsuite.com/es/publicidad-en-twitter/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_343407 - Network: Twitter Con los varios millones de tuits publicados cada día —y el algoritmo de Twitter que cambia constantemente — es fácil que las publicaciones de tu marca y tus esfuerzos de marketing en Twitter se pierdan entre tanto contenido. Pero ahí es donde entra la publicidad en Twitter. Los anuncios en Twitter te permiten promocionar tus productos y llegar a nuevos usuarios que podrían estar interesados en lo que tu marca ofrece. Además, existe una amplia variedad de formatos de anuncios que no requieren mucho presupuesto. Así que si estás considerando crear tu primer anuncio en Twitter, ahora es un buen momento. En esta guía, conocerás los diferentes tipos de anuncios en Twitter, aprenderás a crear tu primera campaña y recibirás consejos valiosos que podrás aplicar al crear tus anuncios en Twitter. Tipos de anuncios en Twitter Hay varios tipos de anuncios en Twitter de los cuales elegir para asegurarte de que se ajusten a tu estrategia de marketing en redes sociales e impulsen las metas de tu marca. Tuits promocionados Los tuits promocionados son aquellos que un anunciante paga para que lo vean las personas que no lo siguen en Twitter. Al igual que los tuits normales, les puedes dar me gusta, retwittearlos y comentar ellos. Los tuits promocionados se ven iguales a los tuits normales, excepto por la etiqueta de “Promocionado” que aparece en la esquina inferior izquierda. Los tuits promocionados pueden contener video. En este caso, el video se reproduce automáticamente en la cronología de los usuarios. Los... --- ### What is Social Commerce and Why Should Your Brand Care? > Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media. - Published: 2022-07-28 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/social-commerce/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_344650 - Network: Commerce This blog post may be titled “What is social commerce? ,” but maybe it should actually be called “Do you want to make some money? ” Global eCommerce sales are predicted to grow to $1. 6 trillion in the next three years—an increase of over 100% compared to 2020. There’s never been a better time to start selling on social. Social commerce takes eCommerce businesses and makes them available on social media platforms, widening your brand audience and customer reach. If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Curious about how you can get a chunk of that change? We’ve got you covered. Read on for social commerce 101. What is social commerce? Social commerce is the process of selling products and services directly through social media. With social commerce, the entire shopping experience from product discovery and research to checkout, takes place right on social media. Source: Instagram Currently, social apps with built-in native social commerce features are Instagram, Facebook, Pinterest and TikTok With social commerce, you might see a pair of sweet strawberry-print clogs on your Instagram feed, hit “shop now”, add it to your shopping cart and complete the purchase right there in the app. Or, you could spot a well-priced crewneck as you’re scrolling through TikTok, and click “Buy. ” Once your purchase is complete, you can continue to enjoy your usual TikTok experience by watching duet videos with your favorite artist, without missing a beat.... --- ### Twitter Analytics: la guida completa per chi fa marketing sui social > Twitter Analytics è uno strumento fondamentale per ogni social media marketer. Conoscilo a fondo per avere un vantaggio sui tuoi concorrenti. - Published: 2022-07-27 - Modified: 2022-07-27 - URL: https://blog.hootsuite.com/it/twitter-analytics-guida-completa/ - Categories: Strategia - Tags: Analisi dei social media, Modello, Strategia per i social media - Tags: Italiano - : pll_wpml_344064 - Network: Twitter Prima di finire di leggere le parole “Twitter Analytics” e addormentarti, rimani in collegamento. Le analisi dei dati sono molto importanti per la tua attività. Il segreto per sbloccare il tuo potenziale di crescita sui social media è proprio in Twitter Analytics. Sul serio. Continua a leggere per scoprire cosa vuole il tuo pubblico, identificare i tuoi tweet con le migliori prestazioni e sbloccare le informazioni chiave che ti aiuteranno a perfezionare la tua strategia di social media marketing. In questa guida completa alla scoperta delle analitiche di Twitter imparerai: Le più importanti metriche di Twitter da monitorare Perché dovresti seguirle 5 strumenti che ti faranno risparmiare tempo e accelereranno la tua crescita Come usare Twitter Analytics Cosa sono le analitiche di Twitter? Twitter Analytics ti permette di monitorare e visualizzare le metriche chiave del social media, come aumento o perdita di follower, visualizzazioni, tasso di coinvolgimento, retweet e altro ancora. Si tratta di uno strumento attivo dal 2014, disponibile per tutti gli utenti di Twitter, dunque utile sia agli account personali che a quelli aziendali. L'utilizzo di Twitter Analytics per le aziende ti aiuta a prendere decisioni basate sui dati sulla tua strategia sui social media. Armato di dati, puoi ottimizzare le tue campagne Twitter per ottenere risultati migliori e più follower senza domandarti se il tuo piano funzionerà o meno. I vantaggi del monitoraggio con Twitter Analytics I 3 principali vantaggi dell'utilizzo di Twitter Analytics sono: Imparare cosa vuole veramente il tuo pubblico Attraverso l'analisi di Twitter, troverai... --- ### LinkedIn post boosting: Pay a little, get a lot (more views) > No one achieves greatness alone. Want to amp up the reach on your latest LinkedIn post? Time to try LinkedIn post boosting. - Published: 2022-07-27 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/linkedin-post-boosting/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3114896 - Network: LinkedIn Want to amp up the reach of your latest LinkedIn post? Time to try LinkedIn post boosting. The LinkedIn boost option is there for a reason: to add a little rocket fuel to your already-great content. After all, no one achieves greatness alone. Even the best basketball player in the world (Lebron James) needs someone to pass him the ball so he can do his dunks. And even an incredible and beautiful writer (me) needs to ask her husband to confirm that this was a good basketball analogy. So have no shame! Have no fear! Just embrace the power of the boost. Here’s how to get started with LinkedIn post boosting so that your content gets the attention and reach it deserves. What is LinkedIn post boosting? LinkedIn post boosting is when you pay a little bit of money to show an existing LinkedIn post to more people. Your post will then appear in the feeds of your target audience, whether they follow you or not. In other words: you’re turning an organic post into a paid ad. By slipping LinkedIn a little money, they’ll help distribute your awesome content even further than the LinkedIn algorithm typically would. You set the budget, the target audience, and timeline; the LinkedIn robots then take your post and run with it. You need a LinkedIn ad account in order to boost a post. Once you’re set up, you can boost existing posts directly on LinkedIn, or through a social media management dashboard like... --- ### 9 tipos de redes sociales y cómo aprovecharlas para tu negocio > Para ayudarte a distinguir entre los distintos tipos de redes sociales, hemos destacado las capacidades principales de los diferentes servicios en línea. - Published: 2022-07-27 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/es/8-tipos-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_69542 Al momento de empezar a planear una estrategia de redes sociales para tu empresa, es probable que automáticamente te lleguen a la mente algunas plataformas: Facebook, Instagram, Twitter y, quizá, YouTube o Pinterest, dependiendo de tu industria. Sin embargo, allá afuera hay una variedad mucho más amplia de redes sociales. Constantemente surgen nuevas redes y las existentes aumentan su variedad de funciones y formatos. Algunas redes son de nicho, mientras otras tienen el potencial de convertirse en el siguiente Instagram o TikTok. Con el transcurrir de los años, las redes sociales han evolucionado y han pasado de enfocarse en una sola función (como networking o publicación de imágenes) a incorporar una gran variedad de herramientas que incluyen transmisiones en vivo, realidad aumentada, compras, audio social y más. Así que, en vez de ofrecerte descripciones súper detalladas de Facebook, Twitter y LinkedIn (que puedes encontrar en cualquier lugar), hemos decidido agrupar una gran variedad de plataformas en nueve categorías generales que se enfocan en casos de uso específicos y te muestran lo que los negocios pueden lograr usándolas. Cómo elegir los mejores tipos de redes sociales para tu negocio El número de plataformas de redes sociales disponibles sigue aumentando, y sabemos que puede resultar abrumador tener que preguntarte constantemente cuáles de ellas podrían valer la pena. Sin embargo, si dejas que tu estrategia de marketing en redes sociales guíe tus decisiones, no será necesario invertir mucho tiempo en estudiar los detalles particulares de cada plataforma nueva, puesto que te unirás solamente... --- ### So nutzen Sie Twitter für Unternehmen: ein Praxisleitfaden > Erfahren Sie hier, wie Sie Twitter für Unternehmen nutzen können, um Ihr Unternehmen erfolgreich zu bewerben und eine engagierte Community aufzubauen. - Published: 2022-07-26 - Modified: 2022-07-26 - URL: https://blog.hootsuite.com/de/twitter-fur-unternehmen-praxisleitfaden/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771634 - Network: Twitter Ob Elon Musk Twitter nun kauft oder nicht, wissen wir auch nicht. Aber dafür beschäftigen wir uns hier mit dem Potenzial dieser Plattform für Unternehmen. Und das ist unbestritten. Seit Twitter 2006 an den Start ging, hat sich der Kurznachrichtendienst von einem Gag („Hier kann man der ganzen Welt mitteilen, was man zu Mittag gegessen hat“) zu einem unverzichtbaren Bestandteil der Online-Kommunikation entwickelt. Und die Reichweite von Twitter wird immer größer. Im 3. Quartal 2020 verzeichnete Twitter 187 Millionen monetarisierbare tägliche Nutzer, was einem Anstieg von 29 % gegenüber dem Vorjahr entspricht. In diesem Beitrag erfahren Sie, wie Sie Twitter für Ihr Unternehmen einsetzen können. Wir gehen auf die Grundlagen ein, damit Sie sich auf der Plattform etablieren können, und bringen dann Tipps für Fortgeschrittene, um Ihre Investition in Ihre Twitter-Präsenz zu optimieren. Warum Twitter für Unternehmen nutzen? Trotz einer zunehmend überfüllten Social-Media-Landschaft gibt es viele Gründe, Twitter in die Social-Media-Planung Ihres Unternehmens aufzunehmen. Werbung auf Twitter ist besonders attraktiv, weil die Plattform in Sachen Reichweite die Erwartungen sogar übertrifft. Die Gesamtzahl der Menschen, die täglich auf Twitter unterwegs sind, ist fast dreimal so hoch wie die Anzahl der registrierten Nutzer. Quelle: Hootsuite Das bedeutet, dass Sie mit Ihren Tweets nicht nur Twitter-Nutzer erreichen, sondern auch ein breiteres Publikum von Nicht-Mitgliedern, die ebenfalls Twitter-Nachrichten lesen. So nutzen Sie Twitter (für Einsteiger) Wenn Sie ganz neu bei Twitter sind, bleiben diese Schritte gleich, ob Sie nun ein Konto für Ihr Unternehmen oder für den privaten Gebrauch erstellen. Auch wenn Sie bereits... --- ### X (Twitter) Analytics : le guide ultime pour les entreprises > Twitter Analytics est un outil précieux pour les marketeurs des médias sociaux. Apprende à le maîtriser pour prendre l'ascendant sur tes concurrents. - Published: 2022-07-26 - Modified: 2025-04-25 - URL: https://blog.hootsuite.com/fr/twitter-analytics/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_344064 - Network: Twitter Les mots Twitter Analytics vous plongent instantanément dans un ennui des plus profonds ? Réveillez-vous et faites-moi confiance, ce dont je vais vous parler est essentiel pour le succès de votre entreprise. En effet, Twitter Analytics vous permettra enfin de débloquer la croissance de votre présence sur le réseau du petit oiseau bleu. Vous pouvez me croire sur parole. Poursuivez votre lecture pour découvrir ce que veut vraiment votre public, repérer vos tweets les plus performants et dégager des informations essentielles qui vous aideront à affiner votre stratégie marketing sur les médias sociaux. Ce guide complet sur Twitter Analytics dévoile : es indicateurs Twitter les plus importants ; es raisons pour lesquelles vous devez les suivre ; 5 outils qui vous feront gagner du temps et vous aideront à vous développer plus rapidement ; e mode d'emploi de cet outil méconnu. À quoi sert Twitter Analytics ? Twitter Analytics (aussi appelé Statistiques par Twitter) vous permet de suivre et consulter des indicateurs clés, comme le nombre d'abonnés gagnés et perdus, le nombre d'impressions, le taux d'engagement ou encore les retweets. Disponible depuis 2014, cet outil est accessible à tous les utilisateurs du réseau, qu'ils disposent d'un compte personnel ou professionnel. Ses données peuvent vous aider à orienter votre stratégie sur les médias sociaux. Avec elles, vous pouvez en effet rendre vos campagnes sur Twitter plus efficaces et séduire toujours plus d'abonnés, sans vous demander si vos actions seront couronnées de succès. Avantage du suivi des indicateurs de Twitter Les 3... --- ### Ventas en Instagram: la guía completa > Instagram es una de las mejores herramientas para impulsar el comercio electrónico. Aquí todo lo que debes saber sobre las ventas en Instagram. - Published: 2022-07-25 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/es/ventas-en-instagram-guia-completa/ - Categories: Estrategia - Tags: Comercio social - Tags: Español - : pll_wpml_2776338 - Network: Commerce, Instagram ¿Estás considerando incursionar en el mundo de las ventas en Instagram? Si es así, es el momento idóneo, pues está siendo un gran año para esta industria de rápido crecimiento. En una encuesta 44% de las personas dijeron usar Instagram para comprar semanalmente. Y la cifra sigue en aumento. Conforme Instagram refina sus funciones de compra (como las etiquetas de producto y la pestaña de Tiendas), más y más personas compran desde la plataforma. A continuación te compartimos todo lo que necesitas saber sobre las ventas en Instagram. ¿Qué es el comercio electrónico en Instagram? El comercio electrónico en Instagram se refiere a la práctica de usar Instagram para promover la venta de productos. Tu negocio de comercio electrónico puede existir únicamente dentro de Instagram o en un sitio web externo. Algunos otros términos importantes que debes conocer en este ámbito son: eCommerce: Esta es la abreviación en inglés de ‘comercio electrónico’ (que en español también usamos mucho). Significa comprar y vender productos o servicios por internet. Comercio social: es un subconjunto del eCommerce. Se refiere a la acción de comprar y vender en las redes sociales. Ventas en Instagram: se refiere únicamente a comprar y vender dentro de Instagram. (Es el término más usado para hablar del tema). ¿Qué son las etiquetas de producto en Instagram? Las etiquetas de producto en Instagram (en inglés, Shopping tags) son etiquetas clickeables que aparecen en los artículos presentados en el contenido. Para acceder a ellas debes: Tener una cuenta de empresa o... --- ### Experiment: Instagram SEO vs Hashtags > Are Instagram hashtags still the key to discoverability in 2022, or has SEO taken over? We've tested the waters and the results are in... - Published: 2022-07-25 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/experiment-instagram-seo-vs-hashtags/ - Categories: Experiments - Tags: Experiments, Social SEO - Tags: English - : pll_wpml_3114815 - Network: Instagram Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world sacred? ! Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past. But why speculate wildly when you can put a rumor to the test? In a classic Experiments blog move, we decided I should put my personal Instagram account through the wringer and get to the bottom of things once and for all. And I’m fine with that! So: Is SEO the way to go? Or are Instagram hashtags still the most powerful tool for discovery? Let’s get into it! Wait, what's that? You want a video version of my Instagram SEO vs Instagram hashtags experiment? Welp, it's right here: https://www. youtube. com/watch? v=qIALsoFTr8k Hypothesis Using relevant keywords in Instagram captions will get my posts more reach than using hashtags Instagram hashtags have been an important part of discoverability and reach since the platform launched back in 2010. In fact, we’ve written thousands of words about how to use Instagram hashtags to grow your audience, build community and generate engagement. (Are we... #obsessed? ) For years, selecting the right Instagram tags was a critical part... --- ### How to Go Live on TikTok (With or Without 1,000 Followers) > How to go live on TikTok and promote your live stream. Plus learn about common TikTok live mistakes and how you can avoid them. - Published: 2022-07-25 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/how-to-go-live-on-tiktok/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2771282 - Network: TikTok Ready to stream on the fastest-growing social media platform? This is your guide to how to go live on TikTok, why you’d want to, and how you can try to do it without the 1,000 follower minimum! Going live on TikTok has the same benefits as going live on any social media channel: it’s your chance to connect with your audience in real-time. When you’re live on TikTok, viewers can ask questions and engage with you right in the moment. There’s a spontaneity and authenticity that comes with broadcasting live. After all, you’re uncut, unedited, and uncensored! Anything could happen, and the chaos is thrilling (not to mention live streams are a great way to drive social commerce, too). Whether you’re hosting a series, having a conversation, sharing a tutorial, or putting on a performance, live streams create opportunities to flex your skills and build your brand. One unique benefit of going live on TikTok: if you’re over 18 years old, viewers can send you virtual gifts, which you can then exchange for cash. You can use this feature to raise money for charity, too—though the “exchange rate” isn’t great. What are TikTok Lives? TikTok Lives are real-time broadcasts that people watch on the TikTok app. They're usually short and tend to be informal. Brands, however, often create more structured Lives, like in the case of a cooking show, workout tutorial, or product tutorials. Much like Facebook Live and Instagram Live videos, TikTok live has quickly become a popular way... --- ### How to Unlock and Use TikTok’s Secret Emojis [FULL LIST] > Did you know that there are 46 secret TikTok emojis? We'll teach you how to find them and when to use them in your comments and captions. - Published: 2022-07-21 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/tiktok-secret-emojis/ - Categories: Strategy - Tags: Content creation, Social media engagement - Tags: English - : pll_wpml_3114579 - Network: TikTok TikTok is one of the most explosive social media apps on the market. And by now, you probably think you know everything there is to know about it. But hold onto your smartphone because this TikTok tip will blow your mind: TikTok has secret emojis! That's right, there are 46 hidden images built into the app and hidden in plain sight. These emojis can be accessed by anyone who knows the right tricks (and luckily, we've picked up one or two of those). In this article, we'll show you how to unlock TikTok's secret emojis and delight your audience. How to use the TikTok secret emojis Wondering how to get secret emojis on TikTok? You'll need to use a specific emoji shortcode to use one of the 46 secret TikTok emojis. We'll list those below. Here's how to use TikTok secret emojis: Choose an emoji from the list below Copy the emoji shortcode Paste the shortcode into a TikTok caption or comment Watch it turn into a TikTok secret emoji! If you have a favorite emoji, just remember the shortcode, and you can use it on TikTok anytime. Just type out the code between square brackets. Like this: Full list of TikTok secret emoji codes and what they mean TikTok's secret emojis are a great way to add some personality to your posts. And, since they're hidden from the main keyboard, they're perfect for adding a little bit of flair to your comments and captions. Here are all 46 TikTok... --- ### How to Make a TikTok Video: Everything You Need to Know > Here are all the steps and tools you’ll need to make a viral-worthy first video on TikTok and make sure your debut is anything but cringe. - Published: 2022-07-21 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/how-to-make-a-tiktok/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2772309 - Network: TikTok If you’re still waiting to dip your toe into Great Lake TikTok, you’re not alone. Although there are over a billion TikTok users, half of all major brands still don’t have a TikTok presence. That might be because TikTok seems kind of intimidating. But we’re here to tell you that making a TikTok video is easier than it looks! And you might even have fun doing it. The best way to understand TikTok (and how it can benefit your business) is by diving right in and creating videos yourself. Come on in. The water’s fine!   Pssst, f you want us to guide you through the whole process of making and using TikTok for your business, you can watch this video, too!   https://youtu. be/iqcqgyxHFs0 How to make a TikTok account Download TikTok from the App Store or Google Play onto your smartphone or iPad. Open the TikTok app and choose how to sign up. Enter your birthday. TikTok requires users to be at least 13 years old to create accounts and has other age-related restrictions on the platform to ensure community safety. If you are using a phone number or email address to create a TikTok account, you’ll be prompted to enter it and create a password. Choose your username. If you’re a business, it’s a good idea to use the same username across social media accounts to help your customers find you. Whatever you pick, make sure it’s easy to remember. You can always change it later! That’s... --- ### Image Copyright on Social Media: Everything You Need to Know > There can be serious consequences for posting an image to social media without the right permissions. Find out how to reshare images legally. - Published: 2022-07-19 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/understanding-image-copyright/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_342610 Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own visuals from scratch, you need to understand how to properly find, use, and credit images created by others, without running afoul of the law. What is image copyright? Image copyright is the legal ownership of an image. Anyone who creates an image holds its copyright, including the exclusive rights to copy or reproduce it. This is automatic: Copyright exists even if the creator never registers their work with a copyright office. Image copyright exists as soon as an image is created. All types of visual art are subject to copyright: photographs digital art infographics maps charts paintings ... and so on. The specifics of image copyright laws can vary a little bit among countries. Fortunately, 181 countries—including Canada and the United States—are members of the Berne Convention treaty, which sets basic copyright standards. According to the treaty (and Canadian and U. S. copyright laws), a copyright owner has exclusive rights to: Translate the work (if it includes text) Reproduce the work Make derivative works based on the work (such as using an image as background in a video, or otherwise modifying the image) Distribute the work to the public Display the work publicly In short: If you created an original image, you own it. That ownership gives you exclusive rights... --- ### Come usare TikTok per il business: una guida passo a passo > TikTok non è solo una piattaforma per video comici o balletti casalinghi. Scopriamo TikTok business e le opportunità interessanti che offre. - Published: 2022-07-13 - Modified: 2022-07-14 - URL: https://blog.hootsuite.com/it/come-usare-tiktok-business-guida/ - Categories: Strategia - Tags: Strategia per i social media, Video sociale - Tags: Italiano - : pll_wpml_2772278 - Network: TikTok Chi scopre TikTok per la prima volta può pensare, a torto, che si tratti semplicemente di una piattaforma per brevi video comici o balletti casalinghi. In realtà su TikTok ci sono molte opportunità di business, particolarmente interessanti. Del resto, TikTok ha più di 1 miliardo di utenti attivi mensili. Secondo gli ultrimi dati, aggiornati a febbraio 2022 TikTok ha avuto 1,2 miliardi di utenti attivi mensili nel quarto trimestre del 2021 e si prevede che raggiungerà 1,5 miliardi entro la fine del 2022. Inoltre ha generato un fatturato stimato di 4,6 miliardi di dollari nel 2021, con un aumento annuo del 142%. È il luogo dove vedere ed essere visti: questo significa ampie opportunità per i marchi che possono interagire con il pubblico in un modo completamente nuovo. Con il lancio di TikTok Shopping, inoltre, il potenziale commerciale continua a crescere. Segui l'esempio dei grandi marchi che stanno già sfruttando il potenziale di TikTok! Scegli tra gli argomenti di tendenza, partecipa alle sfide degli hashtag, sperimenta i live streaming di TikTok o gioca con gli strumenti di modifica e i suoni di tendenza per creare video brevi che possono rappresentare la tua attività. Soprattutto se sei nuovo sulla piattaforma, puoi sentirti sopraffatto da TikTok e dalle sue infinite potenzialità. Quindi considera questa guida per scoprire tutto ciò che devi sapere per far funzionare il tuo account TikTok Business. Continua a leggere per scoprire come utilizzare TikTok per il business, dalla creazione di un account da zero alla misurazione del tuo... --- ### 20 Ideen für Instagram-Posts, die das Engagement fördern > Wirklich gute Ideen für Instagram-Posts promoten Ihre Marke, sprechen Ihre Follower an und animieren zum Teilen. - Published: 2022-07-13 - Modified: 2022-07-14 - URL: https://blog.hootsuite.com/de/ideen-fur-instagram-posts/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_342793 Instagram ist immer noch eine der Top-Adressen im Internet, um Kontakt zu Kunden zu knüpfen — vorausgesetzt, Sie haben gute Ideen für Instagram-Posts. Selbst die Generation Z findet Insta nach wie vor cool. Untersuchungen zeigen, dass die meisten Instagram anderen Plattformen vorziehen — inklusive TikTok. 90 % der Instagram-Nutzer geben an, dass sie mindestens einem Unternehmen folgen. Das bedeutet: Marken haben die Chance, sich zu vernetzen, um die Beziehungen zu Bestandskunden zu stärken und das Interesse potenzieller Kunden zu wecken. Da erwachsene Instagram-Nutzer fast 30 Minuten pro Tag auf der Plattform verbringen, lohnt es sich, Ihre kleinen grauen Zellen auf Touren zu bringen und kreative Instagram-Posts zu entwickeln, die die Aufmerksamkeit Ihrer Follower fesseln. Lassen Sie sich doch von der Hootsuite Social-Media-Award-Show Fridge-worthy inspirieren. Hier Folge 3, in der eine Bank mit generationsspezifischen Vorurteilen aufräumt: https://youtu. be/-I14C3qtDV0 Oder lesen Sie weiter und studieren unsere nützliche Liste mit 20 Instagram-Post-Ideen für Unternehmen. Bookmarken Sie diesen Beitrag für den Fall, dass Ihre Kreativität gerade Pause macht. 20 Ideen für Instagram-Posts Nachfolgend finden Sie die unserer Meinung nach besten Ideen für Instagram-Posts. Aber nehmen Sie uns nicht beim Wort. Testen Sie selbst, wie sie auf Sie wirken! Werden Sie real mit Reels https://www. instagram. com/p/CWeOHguJcKI/ Ab und zu ist es eine gute Idee, das Gesicht (oder die Gesichter) hinter der Marke zu zeigen. Mit Reels können Sie Ausschnitte aus Ihrem täglichen Leben, Ihren Leidenschaften, Zielen und lustigen Fakten über sich selbst oder Ihr Team zeigen. Probieren Sie diesen Post jedes Mal aus, wenn... --- ### 130+ Social Media Acronyms Every Marketer Should Know > Our comprehensive list of the latest social media acronyms will help you become fluent in internet language and keep you in the know. - Published: 2022-07-13 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/social-media-acronyms/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_340896 Learning a new language isn’t easy, and unfortunately, there's no Duolingo owl for social media acronyms (Duo, if you’re reading this, I’m totally going to practice my Japanese later, please stop texting me). But proper, clever use of internet abbreviations is part of a successful social media strategy. If your brand is using social media for business, you’ll want to study up. Below, we’ve put together the ultimate guide to social media acronyms. Read on for a crash course in internet lingo. Network-specific abbreviations Network names FB: Facebook G+: Google + IG: Instagram LI: LinkedIn TW: Twitter YT: YouTube DM: Direct message This is a private form of communication, seen only between the sender and the recipient. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message. MT: Modified Tweet Tweets that begin with MT indicate that the Tweeter has edited the content they’re retweeting for brevity or other reasons. This is also called a Quote Tweet. PM: Private message Private messages are the same as direct messages. If someone asks you to PM them, they’re essentially asking to move a public conversation into the private realm. PRT: Partial Retweet This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. Maybe you’re condensing to save space for your own commentary, for example. RT: Retweet Instead of hitting the retweet button, or retweeting with a comment, some Twitter users... --- ### Las marcas social-first son el futuro, te explicamos por qué > Brilla siendo en todos los puntos de contacto de tu marca igual que en las redes sociales. Únete al social-first. (Confía en nosotros: ¡funciona!). - Published: 2022-07-12 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/es/las-marcas-social-first-son-el-futuro/ - Categories: Noticias - Tags: Español - : pll_wpml_2776363 - Network: Hootsuite Ya no es un secreto para nadie: hemos renovado nuestra marca. Owly se ha transformado, hemos mejorado nuestro estilo fotográfico y hemos apostado por nuestro papel como tu guía en las redes sociales. Y todo esto nos ha hecho pensar mucho sobre la relación entre las redes sociales y la identidad de marca. Los clásicos del marketing solían decir que las marcas a las que amamos se ganan nuestra confianza gracias a una increíble experiencia de producto y a un mensaje coherente que nos emociona. Por eso la gente elige Coca-Cola en lugar de Pepsi y los adictos a Costco (como yo) siguen el canto de sirena del combo de perritos calientes a 1,50 dólares. https://twitter. com/redditonwiki/status/1539226474296778753? s=20&t=mCi9yR4svPevSNhCzc14cQ Pero, aunque tener un producto de alta calidad y un propósito de marca siguen siendo tan importantes como siempre, la idea de la vieja escuela de que el tono y la entrega de una marca deben ser iguales en todas partes se está desmoronando rápido. Esto es algo positivo y se debe a las redes sociales. De hecho, las redes sociales han impulsado una evolución total de lo que son las marcas y de cómo deben expresarse. La mayoría ya no suenan ni se ven igual en todas partes, porque adaptan su historia de marca principal para que encaje en cada espacio al que se incorporan en las redes sociales. (A eso se le llama: tener un contenido camaleónico). https://twitter. com/hootsuite/status/1395010111714828289 Las marcas social-first, que ponen en el centro las redes sociales,... --- ### I brand social-first sono il futuro: ecco perché > Strano ma vero: è possibile battere la concorrenza trasformando il proprio "brand sui social"... nel proprio "brand ovunque" (e funziona). - Published: 2022-07-12 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/it/i-brand-social-first-sono-il-futuro-ecco-perche/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2776363 Segreto svelato: ci siamo rifatti il look da cima a fondo! Owly ha subito un profondo restyling piuma per piuma, abbiamo cambiato i colori, ampliato il nostro archivio fotografico, rinfrescato i nostri contenuti, e siamo sempre più proiettati ad essere una guida valida nel mondo dei social media. E tutta questa strategia ci ha fatto pensare alla relazione tra social e brand identity. Secondo l'idea di marketing classica, i brand che amiamo conquistano la nostra fiducia grazie a un'esperienza di prodotto straordinaria e a messaggi coerenti, in grado di generare una risonanza a livello emotivo. Per questo, la gente preferisce la Coca-Cola alla Pepsi, e i fedelissimi di Costco (come me) continuano a seguire il richiamo dell'iconico hot dog al prezzo di 1,50 USD. https://twitter. com/redditonwiki/status/1539226474296778753? s=20&t=mCi9yR4svPevSNhCzc14cQ Tuttavia, se è vero che un prodotto di alta qualità e il il posizionamento del marchio continuano a essere importanti, l'idea della "vecchia scuola" secondo cui il tono e presentazione del brand dovrebbero essere uguali ovunque si sta sgretolando rapidamente. Questo è positivo ed interamente dovuto ai social media. In effetti, i social hanno portato ad un'evoluzione totale dei brand, da come sono realmente a come dovrebbero essere espressi. Tuttavia, la maggior parte dei brand non riesce a trasmettere lo stesso appeal ovunque perché adattano la propria brand-story principale a seconda dell'ambiente social in cui si trovano (come se fossero camaleonti dei contenuti). https://twitter. com/hootsuite/status/1395010111714828289 I brand social-first come noi stanno facendo un ulteriore passo avanti. Stiamo infondendo la voce e lo stile... --- ### Warum Social-First-Marken die Zukunft sind > Marken, die sich komplett auf Social Media ausrichten, verschaffen sich einen deutlichen Vorsprung vor der Konkurrenz. (Vertraut uns, es funktioniert.) - Published: 2022-07-12 - Modified: 2022-07-25 - URL: https://blog.hootsuite.com/de/warum-social-first-marken-die-zukunft-sind/ - Categories: News - Tags: Deutsch - : pll_wpml_2776363 - Network: Hootsuite Die Katze (in unserem Fall „Eule“) ist aus dem Sack: Wir haben ein Rebranding durchgeführt. „Owly“ hat ein neues Gesicht bekommen. Wir haben unser Design aufgefrischt — und weil wir uns als Euer Wegweiser für Social Media begreifen, haben wir unsere Gesamtstrategie überdacht und das Verhältnis von Social Media und Markenidentität neu beleuchtet. Die klassische Marketing-Lehre besagt, dass sich die Marken, die wir lieben, unser Vertrauen durch ein herausragendes Produkterlebnis und eine konsistente, emotional ansprechende Botschaft verdienen. Das ist der Grund, warum viele Menschen Coke der Pepsi vorziehen und Costco-Fans (wie ich) sich von der 1,50-Dollar-Hotdog-Kombi verlocken lassen. https://twitter. com/redditonwiki/status/1539226474296778753? s=20&t=mCi9yR4svPevSNhCzc14cQ Aber obwohl ein hochwertiges Produkt und die Intention einer Marke nach wie vor relevant bleiben, ist die Vorstellung von einem einheitlichen Markenton und einer übergreifend konsistenten Ansprache mittlerweile nicht mehr zeitgemäß. Diese Entwicklung ist plausibel — und hat ausschließlich mit Social Media zu tun. Fakt ist: Social Media hat auf den Kopf gestellt, was Marken eigentlich sind und wie sie sich ausdrücken sollten. Die meisten Marken klingen nicht überall gleich und sehen auch nicht überall gleich aus, weil sie ihre Markenkern-Story an jeden Social-Media-Bereich anpassen, in dem sie präsent sind. (Wir bezeichnen das als Content-Chamäleon. ) https://twitter. com/hootsuite/status/1395010111714828289 Social-First-Marken wie wir gehen noch einen Schritt weiter. Wir adaptieren die authentische Stimme und den Stil, die wir für die sozialen Netzwerken entwickelt haben, auch auf alle anderen Bereiche unserer Marke — darunter Landing Pages, Vertriebspräsentationen, Plakate und sogar an den Kundensupport. Gerade unternehmen wir einen großen Schritt in die Zukunft... --- ### Les marques tournées vers les médias sociaux sont l'avenir. Voici pourquoi > Accroche : prenez l'avantage sur vos concurrents en misant tout sur les médias sociaux. (Promis, juré, vous ne le regretterez pas. - Published: 2022-07-12 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/fr/les-marques-tournees-vers-les-medias-sociaux-sont-lavenir/ - Categories: Nouveautés - Tags: Français - : pll_wpml_2776363 - Network: Hootsuite Ce n'est plus un secret : nous avons une nouvelle identité de marque. Owly a fait peau neuve ! Nous avons multiplié par 10 notre contenu photo pour mieux vous éclairer dans votre ambition de conquête des médias sociaux. Ce nouveau positionnement stratégique nous a fait réfléchir à la relation entre le social et l'identité de marque. Les marketeurs avaient pour habitude de dire que les marques que nous aimons gagnent notre confiance en nous proposant une expérience produit hors norme, promue à l'aide d'un message à la fois cohérent et porteur d'émotions. C'est ce qui explique que nous ayons tendance à préférer Coca-Cola à Pepsi et que les inconditionnels de Costco (comme moi) continuent de suivre le chant des sirènes jusqu'au géant américain de la distribution et à son stand vendant le fameux combo hot-dog-soda à 1,50 $. https://twitter. com/redditonwiki/status/1539226474296778753? s=20&t=mCi9yR4svPevSNhCzc14cQ Si la qualité du produit et le positionnement de marque sont plus importants que jamais, l'idée traditionnelle qui veut que la tonalité et les prestations d'une marque devraient être les mêmes partout s'effrite rapidement. C'est une bonne chose que l'on doit entièrement aux médias sociaux. Le social a totalement révolutionné l'idée même que l'on se fait d'une marque, de ce qu'elle représente et de la manière dont elle doit communiquer. La plupart du temps, l'identité d'une marque diffère selon le pays, car chacune perçoit la nécessité d'adapter son histoire à chaque espace de communication axé social. (On peut même dire que les marques sont devenues de véritables caméléons... --- ### Social-Led Brands Are the Future—Here’s Why > Spicy take: You can edge out the competition by making your brand on social… your whole brand. (Trust us, it works.) - Published: 2022-07-12 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/social-led-brands-are-the-future/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2776363 - Network: Hootsuite So the cat owl’s out of the bag: We rebranded. Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. That’s why people pick Coke over Pepsi, and Costco die-hards (like me) keep following the siren song of the $1. 50 hot dog combo. https://twitter. com/redditonwiki/status/1539226474296778753? s=20&t=mCi9yR4svPevSNhCzc14cQ But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast. That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social. (We call that being a content chameleon. ) https://twitter. com/hootsuite/status/1395010111714828289 Social-first brands like us are taking it one step further. We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. Think landing pages, sales decks, billboards, and even customer support. Right now, we’re making our big move towards the future of branding, and you’re just in time to ride the wave... --- ### How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers > Learn how to become a nanoinfluencer and why brands are turning to niche content creators as their marketing secret weapons. - Published: 2022-07-07 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/nanoinfluencer/ - Categories: Strategy - Tags: Content creators, Influencer marketing - Tags: English - : pll_wpml_2776324 Not sure what a nanoinfluencer is? Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Feeling ready to become one? You’ve come to the right place! Let’s start with the basics: Influencer marketing! It's a relatively new strategy that lets brands work on campaigns with online personalities. These partnerships benefit both sides. The brand gets increased product visibility and awareness. The influencer earns a few (or many) dollars for their effort. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help. What is a nanoinfluencer? Anyone on social media with less than 10,000 followers. They partner with brands to promote products to a smaller and more specific audience. Typically, nanoinfluencers are less polished than micro, macro, or celebrity influencers. They present a more down-to-earth and realistic approach to their content. Here are a few examples: Let’s start with two contestants from The Great Canadian Baking Show: Colin Asuncion and Megan Stasiewich. Megan is using her time in the spotlight to promote small businesses. https://www. instagram. com/p/CX4ZmLivwH8/? hl=en Colin uses his influence to promote businesses and causes outside the bakery. https://www. instagram. com/p/CdySmCOprtK/? hl=en But having your 15 minutes of fame on TV is not a pre-requisite! Emelie Savard is a fitness and lifestyle influencer from Toronto, Canada. She is using her podcast, and social media account to promote products she loves to her small but growing following. https://www. instagram.... --- ### Quanto costa la pubblicità su Facebook? (Benchmark) > Quanto costa la pubblicità su Facebook? Abbiamo analizzato + $636M in Ads per rispondere. Ecco le risposta, e come far fruttare il tuo budget. - Published: 2022-07-06 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/it/quanto-costano-gli-annunci-su-facebook/ - Categories: Strategia - Tags: Pubblicità sui social media - Tags: Italiano - : pll_wpml_2224450 - Network: Facebook Se guadagnassi 5 centesimi per ogni volta che qualcuno ha cercato su Google” Quanto costano gli annunci su Facebook? ” quest’anno, avrei guadagnato $432. Quanti annunci Facebook avrei potuto acquistare con questa somma? Dipende. Proprio così, la risposta è: “dipende”. Dipende dal tuo settore, da chi sono i tuoi concorrenti, dal periodo dell’anno, dall’ora del giorno, da come ti rivolgi al tuo pubblico, dal contenuto del tuo annuncio, e così via. Vuoi una buona notizia? La cosa più importante che puoi fare per abbassare i costi della pubblicità su Facebook è totalmente nelle tue mani: misurare la tua performance e modificare le tue campagne a seconda dei dati. Ma, in primo luogo, come fai a sapere se i tuoi costi sono “buoni” o meno? Abbiamo messo insieme i dati sui costi medi degli annunci su Facebook, raccolti minuziosamente da Hootsuite e AdEspresso su oltre $636 milioni di spesa pubblicitaria nel 2020-2021. Il risultato è uno Studio di Benchmark dei costi per ogni tipo di Facebook ad. Cominciamo con un breve ripasso: Facebook offre diverse strategie di offerta, ma il tipo più comune è il formato asta. Tu specifichi il tuo budget e Facebook automaticamente ti propone delle offerte sui vari posizionamenti dell’annuncio cercando di offrirti i migliori risultati nei limiti del tuo budget. Se non hai mai usato gli annunci di Facebook, è meglio attenersi alle strategie di offerta automatica. Gli utenti più esperti possono impostare dei limiti di offerta manuali, ma questo richiede che tu abbia ben presente il... --- ### Instagram Promotion: Wie Sie einen Instagram-Post bewerben (Profi-Tipps) > Was ist Instagram Promotion? Wenn Sie dafür zahlen, dass ein Post Nutzern außerhalb Ihrer Fangemeinde gezeigt wird! - Published: 2022-07-06 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/bessere-instagram-performance/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2774609 - Network: Instagram Sie haben einen tollen Instagram-Post, den mehr Leute sehen sollen? Sie möchten das Engagement für Ihre vorhandenen Beiträge steigern? Wenn Sie eine dieser Fragen mit Ja beantwortet haben, wird es Zeit, Ihre Beiträge zu bewerben. Die Promotion eines Instagram-Posts (auch Instagram Boosting) ist eine effektive Möglichkeit, um Ihren Content mehr Menschen anzuzeigen und all die wertvollen Likes, Kommentare und Shares einzusammeln, die Ihr Beitrag verdient hat. In diesem Blog-Post erhalten Sie bewährte Tipps um Instagram-Posts so zu bewerben, dass sie maximale Reichweite und Wirkung erzielen. Außerdem verraten wir Ihnen ein paar geheime Branchentipps, die Sie sonst nirgends bekommen. Los geht’s! Was ist Instagram Promotion (aka Instagram Boost)? Bei einer Instagram Promotion zahlen Sie dafür, dass Ihr Post von mehr Menschen gesehen wird. Wenn Sie einen Beitrag auf Instagram promoten (auch als „boosten” bezeichnet), wird er in den Feeds von Nutzern angezeigt, die Ihnen noch nicht folgen. Beworbene Beiträge können auch in Stories oder im „Entdecken”-Tab erscheinen. Beworbene (d. h. hervorgehobene) Posts sind eine Spielart der Werbung auf Instagram. Sie haben damit die Möglichkeit, Ihr Publikum nach Interesse, Standort und mehr anzusprechen. Der Vorteil von hervorgehobenen Beiträgen: Sie können ein größeres Publikum erreichen und mehr Engagement für Ihre Posts erzielen, was zu mehr Followern führen kann. Beworbene Instagram-Posts geben Ihnen zudem Aufschluss darüber, wie gut Ihre Inhalte ankommen und wer sie sieht, und zwar nicht nur Ihr Stammpublikum. Welche Arten von Instagram-Posts können Sie boosten? Sie können jede Art von Instagram-Post promoten, inklusive: Fotos Videos Carousels Stories Posts mit einem Produkt-Tag... --- ### How to Make Stunning Social Media Graphics Even if You’re Not an Artist > Not every social media manager is a pro graphic designer. Here are tips and tools to help you fool your followers into thinking you are one. - Published: 2022-07-05 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/social-media-graphics/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2776299 Not every social media manager is a pro graphic designer, but it’s often an expectation of the job. Luckily, we have recommendations for tips and tools to help you fool your followers. Read on to learn how to make social media graphics that look professional. What are social media graphics? Social media graphics are pieces of visual content that are shared via social networks. This can include Instagram Stories, Facebook photos, TikTok videos, Twitter gifs, Pinterest pins, LinkedIn infographics, and more. Other visual formats included under the ‘social media graphics’ umbrella include cover art, typographic images, digital posters, and screenshots. But basically: if it’s graphic, and if it’s on social, it’s a social media graphic. While many social networks were launched with a focus on text posts (remember the glory days of the circa-2005 Facebook status? ), graphics have taken over as the communication format of choice for every social network. It’s not hard to understand why. Strong visual content can communicate an idea immediately. A study by John Medina also shows that images stick with us longer than text: humans are 65% more likely to remember information if it includes an image. Plus, graphics are a great way to cement a visual identity for your brand or business. Check out Fresh Prep transforming a cut-and-dry testimonial into a pretty pull-quote graphic: View this post on Instagram A post shared by Fresh Prep | Canada’s Sustainable Meal Kit (@freshprep. ca) ... or Owlet’s colorful infographic: View this post on Instagram... --- ### Instagram Videogrößen, -dimensionen und -formate > Alles, was Sie über die neuesten Änderungen bei Instagram Videogrößen, -dimensionen und -formaten für Reels, Stories und mehr wissen müssen. - Published: 2022-06-30 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/instagram-videogroessen-dimensionen-und-formate/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2775040 - Network: Instagram Instagram-Videos haben sich schnell zu einem der begehrtesten Features der Plattform entwickelt. Von Stories bis zu Reels und Videos im Feed bieten sich etliche Möglichkeiten, eine visuelle Geschichte zu erzählen. Und: Instagram-Videos kommen in vielen Größen, Dimensionen und Formaten. Obwohl Instagram-Videos sehr beliebt sind, schafft es nicht jedes Video auf die Startseite. Doch grundsätzlich gilt: unterschiedliche Videos dienen unterschiedlichen Zwecken und müssen daher unterschiedlichen Anforderungen gerecht werden. Wenn Sie möchten, dass Ihre Videos gut funktionieren, müssen Sie sich an die Regeln halten. Das bedeutet, dass Sie die Größenanforderungen für jede Art von Video beachten müssen. Derzeit gibt es auf der Instagram-Plattform vier verschiedene Videoformate. Diese sind: Instagram Reels Feed-Videos Instagram Stories Instagram Live In diesem Beitrag erfahren Sie alles, was Sie über die Größen, Abmessungen und Formate von Instagram-Videos wissen müssen — damit Ihre visuellen Storys stets optimal aussehen und Sie mehr Zeit dafür haben, den Algorithmus zu überzeugen. Instagram Videogrößen Videogröße in Reels Die Größenanforderungen für Instagram Reels: 1080 Pixel x 1920 Pixel Maximale Dateigröße 4 GB Die Instagram-Videogröße für Reels beträgt 1080px x 1920px. Dies ist die Standardgröße für die meisten Videos auf der Plattform, so dass Sie keine Probleme haben sollten, Videos zu erstellen, die diesen Abmessungen entsprechen. Tipp: Reels können bis zu 60 Sekunden lang sein. Nutzen Sie die zusätzliche Zeit, um Ihr Publikum zu begeistern! (Eingeführt werden laut Allfacebook. de zudem Long Reels mit einer Länge bis zu 90 Sekunden, das Format wird von ersten Nutzern getestet. ) https://twitter. com/instagram/status/1420038313772150785 Videogröße im Feed Die Größenanforderungen... --- ### Promoción en Instagram: cómo impulsar una publicación (guía y consejos) > ¿Qué es la promoción en Instagram? Es cuando pagas por promocionar (o impulsar) una publicación para llegar a usuarios más allá de tus propios seguidores. - Published: 2022-06-29 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/es/promocion-instagram-como-impulsar-una-publicacion-guia/ - Categories: Estrategia - Tags: Español - : pll_wpml_2774609 - Network: Instagram ¿Tienes un post buenísimo de Instagram que quieres que vea más gente? ¿Buscas aumentar la participación en tus publicaciones existentes? Si has respondido que sí a cualquiera de estas preguntas, puede que sea el momento de promocionar tus publicaciones. La promoción de una publicación de Instagram (también conocida como boosting de Instagram) es una gran manera de conseguir que tu contenido sea visible para más personas y de conseguir esos preciados "me gusta", "comentarios" y "compartidos". En este artículo, te daremos algunos consejos sobre cómo promocionar las publicaciones de Instagram para obtener el máximo alcance e impacto. Además, algunos consejos secretos del sector que no encontrarás en ningún otro sitio. ¡Empezamos! Promoción en Instagram: qué es en realidad Cuando se habla de hacer promoción en Instagram nos referimos a pagar para que uan publicación sea vista por más personas. Cuando promocionas o "impulsas" (boosting, en inglés) una publicación en Instagram, esta aparecerá en los feeds de usuarios que no te siguen. Las publicaciones promocionadas también pueden aparecer en las Historias o en la pestaña Explorar. . Las publicaciones de Instagram impulsadas o promocionadas son un tipo de publicidad de Instagram. Gracias a ellas tienes la posibilidad de dirigirte a una audiencia según sus intereses, ubicación y otros criterios según te convenga. La ventaja de promocionar publicaciones de Instagram es que puedes llegar a un público más amplio y conseguir más participación o engagement, lo que te puede llevar a ampliar tu base de seguidores. Las publicaciones promocionadas de Instagram también... --- ### 24 idee di business su Instagram per aspiranti imprenditori digitali > Guadagnare online è molto facile. Ma esistono tante possibili idee di business su Instagram che non è sempre facile scegliere la migliore. - Published: 2022-06-29 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/it/idee-di-business-su-instagram/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2773442 - Network: Instagram Avviare un'attività su Instagram oggi è più facile che mai. Ma ci sono così tante idee di business su Instagram che non è sempre facile scegliere quella più adatta a te. Ci sono molte ragioni per cui potresti voler utilizzare Instagram per fare business. Potresti volere Espandere un'attività esistente Aggiungere una fonte di reddito in più, Iniziare una nuova carriera. Non importa quali sono i tuoi obiettivi, Instagram è un potente strumento per aiutarti a raggiungerli. Circa il 60% degli utenti di Instagram appartiene alla fascia demografica chiave dai 18 a 34 anni. E a differenza di altre piattaforme, su Instagram sono equamente divisi tra uomini e donne. Questo articolo ti mostrerà 24 idee di business su Instagram per massimizzare la tua creatività. Come fare business su Instagram? Prima di esaminare idee commerciali specifiche su Instagram, diamo uno sguardo generale a come funzionano le attività commerciali di Instagram. Se stai cercando di dare vita ad un'idea imprenditoriale su Instagram, una delle prime domande che devi porti è: "come farò a guadagnare con questa idea? " Il modo più tradizionale è quello di utilizzare Instagram per promuovere il prodotto o il servizio che vendi. Puoi sempre farlo collegandoti alla tua vetrina online nei tuoi post. Ma Instagram ha semplificato la vendita, direttamente nell'app stessa. Questo tipo di attività gudagnano su Instagram vendendo ai loro follower. A volte usi i post di Instagram per vendere un prodotto. A volte i tuoi post su Instagram sono il prodotto stesso. Questa seconda categoria include... --- ### How to Make a GIF (iPhone, Android, Photoshop and More) > Learn how to create a GIF to create eye-catching ads, or to connect with your followers through relatable moments from pop culture. - Published: 2022-06-27 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/how-to-make-gif/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_354419 Without a doubt, GIFs are one of the greatest inventions to come out of the Internet. Used to convey every emotion and reaction imaginable, GIFs can be found on social media channels, landing pages, email campaigns, and instant messaging. Not sure how to make a GIF or why you’d want to? We’ve got you covered. https://www. youtube. com/watch? v=8BLtNIeCrqs What is a GIF? A GIF is an animated series of images or soundless videos that loop continuously. Invented in 1987, GIF stands for Graphic Interchange Format. A GIF file always loads instantaneously, unlike an actual video where you have to click on a play button. There was a time on the Internet when GIFs were... well, a little cringe. Thanks to the rise of social media, emojis, and memes, however, GIFs made a comeback. They are a fantastic way to communicate a thought, feeling, or emotion in just seconds. The cool thing about GIFs is that they don’t take up valuable page-load speed on a webpage because they are so short. Other things you'll love about GIFs are, they: Take no time at all to make Allow you to showcase your brand personality Engage and entertain for your audience What more could you ask for! How to make a GIF on iPhone You’ll likely be dropping GIFs into social streams and sharing them with your contacts via iMessage. GIPHY has a whole range of GIFs available for you to browse, but if you feel like getting creative, here’s how to... --- ### ¿Qué es el comercio social y por qué es importante para tu marca? > El comercio social sucede cuando los expertos en marketing toman lo mejor del comercio electrónico y lo combinan con las redes sociales. - Published: 2022-06-27 - Modified: 2022-06-27 - URL: https://blog.hootsuite.com/es/comercio-social/ - Categories: Estrategia - Tags: Español - : pll_wpml_344650 El título de esta publicación es "¿Qué es el comercio social? ", pero tal vez debería llamarse "¿Quieres hacer dinero? " El comercio social es un mercado de $89. 4 mil millones de dólares en este momento. Se proyecta que crezca a $604. 5 mil millones de dólares en los próximos siete años. Si tienes una empresa con productos para vender, esta información probablemente te haga sentir como ese emoji de lengua verde con cara de dinero. ¿Tienes curiosidad de saber cómo puedes hacerlo? No te preocupes. Sigue leyendo para tener un curso introductorio de comercio social. ¿Qué es el comercio social? El comercio social es el proceso de vender productos directamente en las redes sociales. Con el comercio social, toda la experiencia de compra —desde el descubrimiento y la investigación de producto hasta el proceso de pago— se lleva a cabo directamente en una plataforma de redes sociales. Fuente: Facebook Actualmente, las aplicaciones sociales que permiten el comercio social incluyen Instagram, Facebook, y Pinterest. Con el comercio social, es posible que veas unas botas con estampado de estrellas en tu feed de Instagram, hagas clic en "Comprar ahora" y completes la compra ahí mismo en la aplicación. O bien, puedes ver un paraguas a buen precio mientras te desplazas por tu feed de Facebook y hacer clic en "Comprar". Una vez que se complete tu compra, puedes continuar disfrutando de tu experiencia habitual de Facebook buscando fotos del nuevo bebé del exnovio de la hermana de tu amigo, sin... --- ### Wie Sie (wirklich) an kostenlose YouTube-Abonnenten kommen > Mehr kostenlose YouTube-Abonnenten zu gewinnen, ist die beste Methode um Ihre Reichweite auf der zweitgrößten Website der Welt zu maximieren. - Published: 2022-06-23 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/youtube-abonnenten/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_346275 - Network: YouTube Um Ergebnisse aus Ihren YouTube-Marketing-Bemühungen zu erhalten, benötigen Sie Abonnenten. Das ist, was Sie lernen müssen, wie Sie kostenlose YouTube-Abonnenten erhalten. Wenn Sie auf YouTube Geld verdienen wollen, müssen Sie bestimmte Abonnentenzahlen erreichen. So benötigen Sie mindestens 1. 000 Abonnenten, um YouTube-Partner zu werden und Werbeeinnahmen einzufahren. Je mehr Abonnenten Sie haben, desto höher steigen Sie auf der Vorteilsprogramm-Level-Leiter von YouTube auf (Stichworte: Awards, Manager und Produktionsunterstützung ab 100. 000 Abonnenten). Aber was, wenn Sie YouTube eher für Branding und Videomarketing nutzen wollen, als um direkt Geld zu verdienen? Sie brauchen immer noch Abonnenten. Sie erhöhen die Anzahl der Views, die Verweildauer und das Engagement — alles wichtige Signale für den YouTube-Algorithmus. Erfahren Sie, wie Sie die Leute dazu bewegen, auf den Abo-Button zu klicken, und mit seriösen Strategien an kostenlose YouTube-Abonnenten kommen, um Ihren Kanal auf Wachstumskurs zu setzen. Schauen Sie sich auch das Video unten an und holen Sie sich unsere 7 besten Tipps zur Erweiterung Ihrer YouTube-Fangemeinde: https://www. youtube. com/watch? v=NTIUwSbucEQ Warum Sie keine YouTube-Abonnenten kaufen sollten Klar. Wir verstehen den Drang, YouTube-Abonnenten zu kaufen. Wir werden Sie deswegen nicht in die Schäm-dich-Ecke stellen. Aber wir holen Sie aus dem Wolkenkuckucksheim: Es funktioniert nicht. In Wahrheit investieren die Video-Creators hinter den weltbesten YouTube-Kanälen weder Zeit noch Geld in dubiose Wachstumspläne. Sie sind viel zu sehr damit beschäftigt, großartige Videos zu drehen. Sehen wir uns zunächst an, wie „kostenlose” YouTube-Abonnenten-Dienste funktionieren. (Dabei sollten wir nicht vergessen, dass nichts wirklich kostenlos ist. Ganz gemäß dem Sprichwort: „Wer nicht für... --- ### Hashtag di Instagram: la guida definitiva > Gli hashtag di Instagram possono valorizzare o rovinare la tua strategia Instagram. Impara ad usarli e i tuoi post verranno visti da tutti! - Published: 2022-06-22 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/it/hashtag-di-instagram/ - Categories: Strategia - Tags: Creazione di contenuti - Tags: Italiano - : pll_wpml_342003 - Network: Instagram Gli hashtag di Instagram possono creare o distruggere la tua strategia di marketing su Instagram. Usali correttamente e farai in modo che i tuoi post siano visti da più persone che potrebbero essere interessate ai tuoi prodotti o al tuo marchio. Se usi quelli sbagliati o se non li usi nel modo giusto puoi fare dei danni: dall’infastidire potenziali follower all'essere penalizzato dall'algoritmo di Instagram. Per utilizzare gli hashtag per Instagram in modo efficace, devi capire esattamente come funzionano e organizzarli strategicamente. Questo è il posto giusto per imparare. Il video che segue, in lingua inglese, ti spiega tutto. Ma puoi continuare a leggere per saperne di più! https://www. youtube. com/watch? v=yjE3lJEKrtc Cosa sono esattamente gli hashtag di Instagram? Un hashtag è una combinazione di lettere, numeri e/o emoji preceduti dal simbolo del cancelletto # (per esempio #nofilter). Vengono utilizzati per classificare i contenuti e fare in modo che gli stessi contenuti vengano trovati più facilmente. Gli hashtag, infatti, sono cliccabili. Chiunque faccia clic su un hashtag di Instagram o esegua una ricerca di hashtag su Instagram vedrà una pagina che mostra tutti i post contrassegnati con quell'hashtag. Perché bisogna usare gli hashtag su Instagram? Gli hashtag sono importanti per espandere il tuo pubblico su Instagram e ottenere maggiore copertura per i tuoi post o le tue storie. Quando usi un hashtag, il tuo post apparirà sulla pagina di quell'hashtag. Se usi un hashtag sulla tua storia, potrebbe essere incluso nell'hashtag relativo alle storie, che appare anche nella pagina dell'hashtag.... --- ### Cómo saber el tamaño de los vídeos en Instagram > Te explicamos los últimos cambios en las dimensiones, formatos y tamaños de los vídeos en Instagram para Reels, Historias y más. - Published: 2022-06-22 - Modified: 2023-09-14 - URL: https://blog.hootsuite.com/es/tamano-de-los-videos-en-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_2775040 - Network: Instagram Saber el tamaño de los vídeos en Instagram es importante! El vídeo en Instagram se ha convertido en una de las funciones más deseadas de la plataforma, que ofrece muchas formas de contar algo de manera visual, desde las Historias hasta los Reels, pasando por los vídeos en el Feed. Y, por lo tanto, también hay muchos tamaños, dimensiones y formatos de vídeo diferentes en Instagram que tener en cuenta. Si bien los vídeos de Instagram son populares, no todos ellos llegan a la primera página. Los distintos tipos de vídeos sirven para diferentes propósitos y cada uno tiene sus características propias. Si quieres que tus vídeos tengan un buen rendimiento, debes adaptarte a las normas y prestar atención a los requisitos de tamaño para cada tipo de vídeo. Instagram ofrece cuatro formatos de vídeo diferentes: Instagram Reels Vídeos en el Feed Historias de Instagram Instagram Live En este post vamos a desglosar todo lo que necesitas saber sobre los tamaños, dimensiones y formatos de los vídeos de Instagram. Tus historias visuales tendrán el mejor aspecto posible y tú podrás dedicar más tiempo a ganarte el algoritmo. Tamaño de los vídeos de Instagram Tamaño de los vídeos para Reels Los requisitos de tamaño para los Instagram Reels son: 1080 píxeles x 1920 píxeles Tamaño máximo del archivo 4GB El tamaño de los vídeos para Reels de Instagram es de 1080px por 1920px. En realidad, este es el tamaño estándar para la mayoría de los vídeos en la plataforma, por lo... --- ### All You Need to Know About Instagram Creator Accounts > What makes an Instagram creator account different from a business profile? They're pretty similar, but there are a few key differences. - Published: 2022-06-22 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/instagram-creator-account/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2224502 - Network: Instagram Are you curious about how Instagram creator accounts differ from other profiles? Or whether or not an Instagram creator profile is right for you?   You're not alone.   Instagram's growth in 2021 made its popularity with creators skyrocket. Those impressive stats don't lie! In fact, "50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers" make up the creator economy. Instagram created creator accounts with people like these 50 million in mind.   By the end of this article, you'll understand what Instagram creator profiles are and whether or not they're right for you. As a bonus, we've also included how to sign up for one if you decide it's your vibe.   What is an Instagram creator account? An Instagram creator account is a type of Instagram account created especially for content creators. It's a lot like an Instagram business account but designed with individual creators instead of businesses in mind. Creator accounts are meant for: influencers,  public figures,  content producers,  artists, or  folks who want to monetize their personal brand.   When you upgrade to an Instagram creator account, you get access to features that allow you to: better control your online presence,  understand your growth metrics, and  easily manage messages.   Instagram introduced creator accounts in 2018 to encourage influencers on the platform.   What special features do Instagram creator accounts include? Detailed follower growth insights  Understanding your follower growth and activity is a priority for influencers and creators. Creator accounts give... --- ### Facebook Messenger : le guide complet pour les entreprises > Grâce à Facebook Messenger, les marques peuvent échanger avec leurs clients partout dans le monde. Suivez le guide ! - Published: 2022-06-21 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/facebook-messenger-guide-pour-entreprises/ - Categories: Stratégie - Tags: Commerce social - Tags: Français - : pll_wpml_344406 - Network: Facebook Facebook Messenger compte parmi les applications de messagerie les plus utilisées par les marques pour communiquer avec leurs clients du monde entier. Chaque mois, elles échangent ainsi avec eux plus de 20 milliards de messages sur ce canal. En matière de service client, la messagerie remporte aujourd'hui tous les suffrages : pas moins de 64 % des consommateurs toutes tranches d'âge confondues affirment préférer envoyer un message à une entreprise plutôt que l'appeler ou lui envoyer un e-mail. Mais dire que les applications de messagerie se limitent à l'assistance serait réducteur. En effet, de nombreuses entreprises ont intégré Facebook Messenger à leur stratégie marketing afin d'atteindre différents objectifs liés au parcours client, du renforcement de la notoriété de la marque à la conclusion de ventes. Dans ce guide, nous allons voir comment Facebook Messenger peut répondre à vos différents besoins et vous dévoiler quelques trucs et astuces pour votre prochaine campagne marketing. Qu'est-ce que Facebook Messenger ? Facebook Messenger est l'application de messagerie de Facebook. Plus de 1,3 milliard de personnes l'utilisent dans le monde (dont 181 millions rien qu'aux États-Unis) pour échanger avec leurs proches, mais aussi avec des entreprises. Cette plateforme prend en charge les messages texte, vocaux et vidéo (appels vidéo de groupe compris) et propose à ses utilisateurs de personnaliser leur expérience à l'aide de différents thèmes de chat, stickers et réactions personnalisées basées sur leur avatar. Depuis juin 2021, Facebook teste également un système de paiement intégré, Facebook Pay, qui permettra à terme d’échanger de... --- ### Facebook Messenger für Unternehmen: Der Komplett-leitfaden > Facebook Messenger ist eine der wichtigsten Messaging-Apps für Marken, um mit Kunden weltweit in Kontakt zu treten. So nutzen Sie das Tool richtig. - Published: 2022-06-21 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/facebook-messenger-komplettleitfaden-fuer-unternehmen/ - Categories: Strategie - Tags: Social commerce - Tags: Deutsch - : pll_wpml_344406 - Network: Facebook Facebook Messenger ist eine der wichtigsten Messaging-Apps, die Marken nutzen, um mit Kunden weltweit in Kontakt zu treten. Jeden Monat tauschen Unternehmen mehr als 20 Milliarden Nachrichten mit Menschen über Messenger aus. Im Kundenservice ist diese Kommunikationsform heute der bevorzugte Weg, um sich an ein Unternehmen zu wenden. Etwa 64 % der Menschen aller Altersgruppen geben an, dass sie einem Unternehmen lieber eine Nachricht schicken als anzurufen oder eine E-Mail zu schreiben. Aber Apps für Textnachrichten eignen sich nicht nur als Support-Tools. Viele Unternehmen betreiben Facebook-Messenger-Marketing, um die Customer Journey zu verbessern — von der Steigerung der Bekanntheit bis hin zum Verkaufsabschluss. In diesem Leitfaden zeigen wir Ihnen, wie Sie Facebook Messenger für sämtliche geschäftlichen Anforderungen nutzen können. Außerdem bieten wir Tipps und Best Practices für Ihre nächste Facebook-Messenger-Marketingkampagne. Was ist Facebook Messenger? Facebook Messenger ist die spezielle Messaging-App und -Plattform von Facebook. Mehr als 1,3 Milliarden Nutzer auf der ganzen Welt verwenden Messenger, um mit Freunden und Familie — und Unternehmen — in Verbindung zu bleiben. Die Plattform unterstützt Textnachrichten, Sprach- und Videoanrufe (einschließlich Gruppen-Videoanrufe). Die Nutzer können ihre Experience mit einer Auswahl an Chat-Themen, Stickern und benutzerdefinierten Reaktionen mit Avataren personalisieren. Mit Facebook Pay führte Facebook 2019 ein In-App-Zahlungssystem ein, mit dem Nutzer via Messenger Geld senden, einen Kauf zahlen oder sogar für gute Zwecke spenden können. Messenger ist für Marken, die auf Facebook vertreten sind, zudem ein beliebter Kanal für den Kundenservice. Unternehmen können die App nutzen, um Fragen von Kunden zu beantworten oder als Werbekanal einsetzen.... --- ### How to Set Up a Facebook Shop to Sell More Products > Setting up a Facebook shop means you can sell merchandise without the hassle of designing and paying for a website. - Published: 2022-06-21 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/facebook-shops/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_2227467 - Network: Commerce, Facebook Remember the pandemic when everyone stayed inside for two years and became addicted to online shopping? In 2020, online shopping and ecommerce grew by 3. 4%, and ecommerce sales are now predicted to grow from $792 billion in 2020 to $1. 6 trillion in 2025 as shoppers look to continue the upwards trend of shopping online. Facebook Shops have a big part to play in all that. Meta launched Facebook Shops in May 2020 and positioned the online shopping platform as a resource to help small businesses sell online. Good timing, much? What is a Facebook Shop? A Facebook Shop is an online store that lives on Facebook and Instagram and allows users to browse, shop, and make purchases either directly on Facebook or by clicking through to a company’s website to complete the sale. Facebook and Instagram users can find businesses on Facebook Shop via a Facebook page or an Instagram profile. What’s cool about Facebook Shops is that the feature is discoverable organically or through ads, meaning there are lots of opportunities for social media marketers to optimize businesses for both channels. Why set up a Facebook shop? There are many benefits for businesses of any size to hop on board the Facebook Shops train. Here are a few of our favorites. Seamless, easy checkout Facebook Shops is a one-stop shopping experience for your customers for direct-to-consumers brands. They can engage with your business through Facebook Messenger, be directed to a relevant product, and then checkout directly on... --- ### How Hootsuite Grew Our TikTok Following to 11.8K in Only 10 Months > In less than a year, Hootsuite worked our way up from zero to more than 11,000 TikTok followers. This is what we learned along the way. - Published: 2022-06-21 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/how-hootsuite-grew-our-tiktok-following/ - Categories: Hootsuite HQ - Tags: Social media strategy - Tags: English - : pll_wpml_2776058 - Network: TikTok For a social media company, you could argue we were a bit late to the TikTok game. But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. We watched, we followed, we learned the language, and then we took the plunge into the most exciting thing to happen to social media since the invention of the selfie. We’re only a few months into our TikTok journey but what an exquisite journey it’s been so far—and one that’s brought us all the way to 11,800 followers less than a year later. We’ve laughed, cried, danced, gone viral, flopped spectacularly, and dueled with fellow owl-forward brands (we’re looking at you, Duolingo). Above all, we’ve learned a TON of lessons that we want to share with you to help make using TikTok for your business a little less scary. How we developed our TikTok strategy Love it or hate it, TikTok is increasingly hard to ignore. With over 2 billion downloads in total, it’s growing at a rapid pace. It was the most downloaded app of 2021, with 656 million downloads (over 100 million more than its closest rival, Instagram). TikTok isn’t going anywhere so we knew we needed a presence there. But like most brands, we were apprehensive about the role TikTok would play in our broader social media strategy. We didn’t just want to jump on the bandwagon for the sake of it, so we did our research. We... --- ### 12 sites to find free Creative Commons music for videos > Learn about audio copyright and where you can find creative commons music for your social media videos so you don't get sued. - Published: 2022-06-21 - Modified: 2025-01-23 - URL: https://blog.hootsuite.com/creative-commons-music-resources/ - Categories: Strategy - Tags: Content creators, Social video - Tags: English - : pll_wpml_345623 Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free Creative Commons music. As with free stock photos and free stock videos, you can peruse Creative Commons music libraries to find exactly what you need. And we’ve made it even easier by compiling 12 of the best sources below. What is Creative Commons music? Let’s start with a definition: Creative Commons is a company that issues special licenses to the public, allowing them to use creative materials (like music) at no cost. More than two billion creative works, including videos, photos, music, and more, are licensed by Creative Commons. There are different types of Creative Commons licenses, which dictate how the work can be used. As long as you follow the terms of the license, you can use the work for free. However, the key is following the license. If you don’t, you may be forced to take the video down or even face legal repercussions for copyright violation. Most likely, you’ll want to look for materials that are in the public domain, which will be labeled as CC0, which is fully in the public domain. This means you can remix or modify the track, use it on any platform, and share it without attribution. There are also six types of Creative Commons licenses, three of which permit commercial use with... --- ### How to Create an Influencer Media Kit in 5 Steps [TEMPLATE] > A strong influencer media kit will help you highlight your strengths and land more brand deals. Learn how to make one in just 5 steps. - Published: 2022-06-21 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-media-kit/ - Categories: Strategy - Tags: Content creators, Influencer marketing, Template - Tags: English - : pll_wpml_2776063 How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business. So for folks on both sides of influencer marketing, here’s everything you need to know about creating an effective media kit. What is an influencer media kit? An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. A good media kit should: Showcase your strengths Prove that you have an engaged online following (e. g. by including follower stats) Highlight the kind of value you can bring to a potential client Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and other influencers you could potentially partner with) that you have the followers, the strategy, and the confidence it takes to boost their presence online—and in turn, make them money. Ideally, a media kit should be short and sweet (like a resume). It’s a visually appealing and concise snapshot of your online presence and achievements. Media kits are usually exchanged in a PDF or slideshow format—but again, if it’s a slideshow it should be short! Think of it more like a highlight reel than... --- ### 8 Tips for a flawless Instagram takeover > Instagram takeovers can be a great tool for both brands and creators. Here's how to make sure your takeover goes off without a hitch. - Published: 2022-06-21 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/instagram-takeover/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_2224270 - Network: Instagram Whether you’re trying to cross-promote content, grow your follower base, get the message out about a product or idea, engage a specific community, or just have a little fun with your feed, an Instagram takeover is never a bad idea. But running a successful takeover requires a bit of planning and a whole lot of coordination. In this guide, we’ll cover everything brands and creators need to know to make sure your next collaboration is a hit. What is an Instagram takeover? An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member. It's kind of like when your friend uses your phone to post a silly selfie while you're in the bathroom. Instagram takeovers just require much more planning and intentionality. (Oh, and your permission! ) View this post on Instagram A post shared by MS Association of America - MSAA (@msassociation) The MS Association had actress Selma Blair take over its Instagram to promote its 52nd anniversary. Why should you do an Instagram takeover? An Instagram takeover is one of the best organic marketing tools for your account. As long as you approach it strategically, it’s almost impossible to see a downside to the practice. Whether you're a social media marketer or an influencer, it's the ultimate win-win scenario. In an Instagram takeover, both parties can benefit from one another in expected (and surprising)... --- ### 19 Facebook Tricks and Tips You Need To Know [2024] > Level up on social with these Facebook tricks that save you time, give you an edge on your competitors, and improve your overall performance. - Published: 2022-06-20 - Modified: 2024-01-07 - URL: https://blog.hootsuite.com/facebook-tricks/ - Categories: Strategy - Tags: Social media advertising, Social media engagement - Tags: English - : pll_wpml_355379 - Network: Facebook Think you know your way around Facebook’s top business features and tools? Even if you've been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. With 2. 91 billion active monthly users (that’s 36. 8% of the world’s population! ), Facebook is still the largest social media platform. And since the average user spends 19. 6 hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. But competition is tough and organic reach is down. These days, you'll need more than engaging content to reach your target audience. Here are our top Facebook tips and tricks to kickstart your engagement and reach. General Facebook hacks Stuck on how to take your Facebook Business page to the next level? These general Facebook tricks can help improve your reach and engagement. 1. Optimize your Facebook profile After setting up a Facebook Business Page, spend some time optimizing your profile details. Before liking your Page, people will often head to your About section to learn more about your business. So give them what they’re looking for! Fill out all the details to set audience expectations and encourage users to like your Page. Share your business’s unique story, mission and values in the “Our Story” section. If your business has a physical location, fill in key information like the address, contact info, and opening hours. Cosmetics brand Lush uses the About section to share their... --- ### Cómo conseguir seguidores en Twitter: 30 trucos y consejos > Toda marca o empresa en Twitter desea más seguidores. Pero, ¿cómo lograrlo? Descubre cómo conseguir seguidores en Twitter con estos 30 consejos simples. - Published: 2022-06-20 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/es/mas-seguidores-en-twitter/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_339023 - Network: Twitter Twitter ha evolucionado. Lo que alguna vez fue el hogar de los mensajes ingeniosos de un solo renglón y sus respectivas respuestas acaloradas, hoy se ha convertido en un espacio en el que las marcas pueden deslumbrar a su audiencia con GIFs graciosos, hilos de historias y chats. Pero si todo este cambio te ha hecho sentir como que te has quedado fuera, nosotros estamos aquí para ayudarte. Prepárate para agarrar a Twitter por los cuernos. A continuación, encontrarás una lista de todas las cosas que puedes hacer para aumentar tu número de seguidores en la plataforma social. Sigue leyendo para saber cómo conseguir seguidores en Twitter. ¿Por qué tu número de seguidores en Twitter es importante? Twitter podrá no tener el número estratosférico de usuarios que tienen YouTube y Facebook, pero le habla a una audiencia profesional como ninguna otra. Y como toda red social, el número de seguidores importa en términos de: Credibilidad Autoridad Alcance orgánico Es más probable que las personas interactúen y sigan a aquellas cuentas que ya tienen muchos seguidores. Igualmente, es más probable que vean tu contenido en su timeline porque Twitter impulsa más las publicaciones de las cuentas con muchos seguidores que las que tienen pocos seguidores. En otras palabras, necesitas seguidores para atraer seguidores, lo cual suena como una encrucijada. Pero no temas, con estos consejos expertos, podrás desarrollar tu base de seguidores rápidamente. Cómo conseguir seguidores en Twitter Define una voz de marca única y cautivadora Nada es más importante en... --- ### Live Tweet Like a Pro: Tips + Examples for Your Next Event > A successful live tweet makes any event feel more interactive. Here's how to use Twitter to draw attention in real time. - Published: 2022-06-16 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/how-to-live-tweet/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_341701 - Network: Twitter Twitter can be a powerful tool for promoting events. But most promotions only cover the build-up to an event. When you live tweet an event, you can attract attention at the most important time — while everything is happening. Plus, real-time coverage of events allows your online audience a chance to engage with an event they may have really wanted to attend. In this article, we'll explain what live tweeting is and how to do it well, including examples and best practices. What is live tweeting? Live tweeting is posting about an event on Twitter as that event unfolds. Don't confuse it with live streaming, which is real-time broadcasting via video. Live tweeting strictly refers to writing tweets. That means publishing tweets, sharing images or videos, and responding to your followers. While you can live stream on other platforms, like Facebook, live tweeting is only done on Twitter. Why live tweet? In some ways, live tweeting is our source for breaking news. That's because folks turn to Twitter these days to find out what's happening in the world. When you live tweet an event, you attract engagement from people who care about the same things you do. As a result, you're likely to hear from your existing followers and connect with new audiences. Live tweeting can improve your brand awareness and position you as an industry thought leader. We'd call that a win-win. 8 tips for successfully live tweeting an event Live tweeting may look effortless, but don't let appearances... --- ### Cómo usar WhatsApp para la Atención al Cliente: 9 consejos > Desde actualizar pedidos hasta brindar experiencias de compra personalizadas: descubre cómo utilizar WhatsApp para la atención al cliente. - Published: 2022-06-15 - Modified: 2022-06-15 - URL: https://blog.hootsuite.com/es/whatsapp-para-la-atencion-al-cliente/ - Categories: Estrategia - Tags: Español - : pll_wpml_2774197 WhatsApp es un elemento importante en la estrategia de atención al cliente en las redes sociales de cualquier marca. Las empresas pueden utilizarlo desde para ofrecer actualizaciones de pedidos hasta experiencias de compra personalizadas. WhatsApp es un interesante canal para interactuar con los clientes a través de una plataforma que ya conocen, utilizan y en la que confían. Cómo usar WhatsApp para la Atención al Cliente: 9 consejos WhatsApp es la tercera plataforma de redes sociales más utilizada del mundo, solo detrás de Facebook y YouTube. Con 2. 000 millones de usuarios, tiene más del doble que Facebook Messenger. Pero quizás lo más importante es que a la gente le gusta y confía más en WhatsApp que en cualquier otra de las populares aplicaciones de mensajería. Además, es la plataforma favorita entre los internautas de entre 16 y 64 años. Fuente: Hootsuite’s Global State of Digital 2022 Estas persinas utilizan la WhatsApp para conectarse con amigos y familiares y para contactar con empresas. El 80% de los adultos afirma que la mensajería es una forma fácil de comunicarse con las empresas. De hecho, 175 millones de personas envían mensajes a empresas en WhatsApp cada día. Así que no es de extrañar que casi la mitad de los profesionales del marketing (47%) tenga previsto aumentar su inversión en WhatsApp en 2022. Y el 59% dice que la atención al cliente en redes sociales ha aumentado su valor para su organización. Cómo usar WhatsApp para la Atención al Cliente: 9 consejos 1.... --- ### 26 Instagram Geschäftsideen für angehende Insta-Unternehmer > Noch nie war es so leicht Geschäfte auf Instagram zu machen. Aber bei der Fülle an Geschäftsideen für Instagram haben Sie die Qual der Wahl. - Published: 2022-06-14 - Modified: 2022-06-22 - URL: https://blog.hootsuite.com/de/instagram-geschaeftsideen/ - Categories: Strategie, Strategy - Tags: Deutsch - : pll_wpml_2773442 - Network: Instagram Es ist einfacher denn je, Geschäfte auf Instagram zu machen. Aber es gibt so viele für Instagram Geschäftsideen, dass es nicht immer einfach ist, die für Sie beste auszuwählen. Viele Gründe sprechen dafür, Instagram zu geschäftlichen Zwecken zu nutzen. Vielleicht wollen Sie ein bestehendes Geschäft ausbauen, eine zusätzliche Einnahmequelle erschließen, oder eine neue Karriere starten. Ganz gleich, welche Ziele Sie verfolgen: Instagram ist ein mächtiges Tool, das Ihnen hilft, diese auch zu erreichen. Auch das Publikum auf dieser Plattform ist wertvoll. Etwa 60 % der Instagram-Nutzer gehören zur wichtigen Zielgruppe der 18- bis 34-Jährigen. Und im Gegensatz zu anderen Plattformen ist der Anteil von Männern zu Frauen nahezu ausgewogen. In diesem Beitrag lernen Sie 26 Instagram-Geschäftsideen kennen, die Ihre Kreativität anregen. Was bedeutet „Geschäfte auf Instagram zu betreiben”? Bevor wir uns mit spezifischen Instagram-Geschäftsideen befassen, werfen wir einen generellen Blick darauf, wie Geschäfte auf Instagram funktionieren. Wenn Sie eine Geschäftsidee für Instagram entwickeln wollen, gehört die Frage „Wie werde ich mit dieser Idee Geld verdienen? ” ganz oben auf Ihre Liste. Der traditionelle Weg, um Produkte oder Dienstleistungen auf Instagram zu verkaufen, heißt Werbung. Das können Sie tun, indem Sie in Ihre Posts auf Ihr Online-Schaufenster verlinken. Aber Instagram hat es einfacher gemacht, in der App selbst zu verkaufen. Sie können Instagram-Posts also einsetzen, um ein Produkt zu verkaufen. Aber manchmal sind Ihre Instagram-Posts das Produkt. Zu dieser zweiten Kategorie gehören alle Unternehmen, die mit gesponsertem Content oder Affiliate-Links Geld verdienen und nicht direkt an ihren Followern. Sie verdienen, indem... --- ### Come vendere su Instagram: la guida per avere successo > Vuoi mettere i tuoi prodotti davanti agli occhi di tutti? Aprire un negozio su Instagram è facile e gratuito! Impara a vendere su Instagram. - Published: 2022-06-14 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/it/come-vendere-su-instagram-guida/ - Categories: Strategia, Strategy - Tags: Italiano - : pll_wpml_2773359 - Network: Instagram Instagram shopping ti permette di creare un’esperienza di shopping unica direttamente dal tuo profilo. Ogni giorno milioni di utenti Instagram esplorano il loro feed alla ricerca di cose da comprare. Ecco perché devi imparare come vendere su Instagram. Allora, sei pronto a mettere i tuoi prodotti davanti agli occhi di tutti? La buona notizia è che aprire il tuo negozio su Instagram è gratuito e facile da realizzare! Guarda questo video per scoprire come: https://www. youtube. com/watch? v=fKGHDUXlI6M Perché vendere prodotti o servizi su Instagram? Prima di vedere come vendere su Instagram, parliamo dei benefici. Vendere i tuoi prodotti o servizi su Instagram può far salire alle stelle vendite e reach. Queste le ragioni: E’ l’app più usata: Instagram è uno dei media più diffusi al mondo, i tuoi prodotti possono essere visibili a molti più utenti. Ha un numero di utenti enorme: gli utenti di tutto il mondo passano una media di 145 minuti (circa 2 ore e mezza) al giorno sui social media. Se consideriamo gli oltre un miliardo di utenti al mondo, stiamo parlando di parecchi occhi! E’ una piattaforma di social media coinvolgente: Instagram ha una piattaforma molto user-friendly per vendere prodotti. Inoltre consente a chi crea contenuti di interagire direttamente con i propri follower e di creare un rapporto. Tutto quello di cui hai bisogno per iniziare a promuovere i tuoi prodotti è di pubblicare delle foto e dei video. I Social media sono diventati strumenti potenti che produttori e imprenditori possono usare per promuovere... --- ### 26 idées de business sur Instagram pour les apprentis entrepreneurs > Ce ne sont pas les idées de business sur Instagram qui manquent ! Et c'est finalement là toute la difficulté : comment faire le bon choix ? - Published: 2022-06-14 - Modified: 2022-06-15 - URL: https://blog.hootsuite.com/fr/idees-de-business-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_2773442 - Network: Instagram Il faut bien le dire, il n'a jamais été aussi simple de concrétiser un projet commercial sur Instagram. Le problème, c'est que les choix possibles sont tellement nombreux qu'il peut être difficile de faire le bon. Vous pouvez miser sur Instagram pour de nombreuses raisons, par exemple pour : développer une entreprise existante ; diversifier vos revenus ; démarrer une nouvelle carrière. Quels que soient vos objectifs, Instagram pourra vous aider à les atteindre efficacement. Environ 60 % des utilisateurs de la plateforme appartiennent en effet à un segment démographique clé, celui des 18-34 ans. Et contrairement à ses concurrents, la répartition hommes/femmes y est à peu près équivalente. Dans cet article, nous allons vous présenter 26 idées d'entreprise sur Instagram qui vous aideront à trouver l'inspiration. Qu'est-ce qu'une entreprise sur Instagram ? Avant de nous pencher sur des idées de business, étudions les modèles économiques possibles. Si vous souhaitez porter un projet d’entreprise sur Instagram, vous devez commencer par vous poser la question suivante : « Comment vais-je pouvoir monétiser cette idée ? » Habituellement, Instagram permet de faire la promotion d'un produit ou d'un service que vous vendez en ajoutant dans vos publications un lien vers votre boutique en ligne. Mais vous pouvez aussi aller plus loin en le commercialisant directement dans l'application. Les idées d'entreprise sur Instagram basées sur ce concept reposent sur la vente aux abonnés. Parfois, vous utilisez des publications Instagram pour vendre un produit. Dans d'autres cas, ce sont vos publications Instagram qui sont... --- ### Experiment: Should You Share Facebook Reels? > If you're already posting Instagram Reels, you've probably wondered if you should toggle "Recommend on Facebook". But is it worth it? - Published: 2022-06-14 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/experiment-should-you-share-facebook-reels/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2775718 - Network: Facebook We all know that sharing is a good thing. (Kindergarten: maybe you’ve heard of it? ). But is sharing Reels to Facebook a good thing? Facebook certainly wants you to think so. You’ve probably noticed a not-so-subtle prompt to recommend your Instagram Reels on FB since Facebook launched Reels globally in spring 2022. And while it’s clear that Facebook is thirsty for your attention, what’s not clear is whether that’s actually going to help your reach — or harm your brand. Before we dive in, here's our video primer on Facebook Reels: https://www. youtube. com/watch? v=YujltnyjMRs Hypothesis: Posting Facebook Reels isn’t really worth it Instagram Reels debuted in summer 2020, and the world politely ignored the fact that it looked very similar to TikTok. Over the years, though, the feature has grown to have its own loyal user base, so it’s not really surprising that Facebook decided to follow suit with its own short-form video format. https://twitter. com/mosseri/status/1496170338274754566 After beta-testing in select markets, Facebook Reels are now available in 150 countries, on iOS and Android phones. Facebook even has announced extensive creator support programs, intended to encourage the adoption of the form. Source: Facebook But considering the relatively low adoption rate of Facebook Stories compared to that of Instagram Stories (only 300 million users watch Facebook stories, versus 500 million on Instagram), hopes are, shall we say, not high for this new feature. Our hypothesis is that sharing our Instagram Reels to Facebook Reels won’t bring much additional engagement... but... --- ### 28 Daily hashtags to help improve engagement [CHEATSHEET] > Daily hashtags are always trending. If you're ready to join the conversation, we've got the top hashtags for every day of the week. - Published: 2022-06-14 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/daily-hashtags/ - Categories: Strategy - Tags: Guide, Social media engagement - Tags: English - : pll_wpml_342216 Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. But how do you know which one to use? To help you out, we’ve compiled a list of hashtags below. We’ll take you through how and when to use each of them to maximize your engagement. Daily hashtags cheat sheet This handy chart is like your week-at-a-glance for content ideas. Copy these daily hashtags for Instagram, Twitter, and TikTok (or wherever your followers are) for easy use. Just remember: Don’t use all of these in one post! If you need more help, here’s a more in-depth look at how to best use hashtags. (And psstt, social media managers! We know you've got too many tabs open already — just save this cheat sheet to your desktop for quick reference) Monday hashtags #Monday The #Monday hashtag is simple but a banger. There's a reason it's so popular: #Monday covers a spectrum of content. The only caveat is that, well, you should only use it on Monday posts. Because it’s versatile, try combining #Monday with a few other relevant hashtags to find your niche audience. View this post on Instagram A post shared by Ads With Benefits (AWB) (@adswithbenefits) It’s worth noting that you can do this — a hashtag with... --- ### How to get more share of voice on social media > Your online visibility isn't just determined by how often you post. Social share of voice accounts for how much people post about you. - Published: 2022-06-13 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/share-of-voice/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_335754 Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. But that’s not the only way you can measure share of voice. In this post, we'll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. We’ll explain why share of voice matters, how to calculate it, and how to increase your visibility across the board. What is share of voice? Share of voice is a way of measuring your brand’s visibility compared to your competitors. It's a great metric to focus on if you're looking to increase brand awareness or sales. In the past, share of voice was used to measure the success of your paid advertising. Now, the definition includes overall online visibility, including social media mentions and where you show up in search results. What about social share of voice? Social share of voice is a way to measure how much people are talking about your brand on social media. It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors. In other words, traditional share of voice tracks what brands say about themselves, and social share of voice tracks what people... --- ### Cómo usar Snapchat: Una guía para principiantes > Cómo usar Snapchat? En esta guía obtendrás toda la información necesaria para comenzar a usar la aplicación como profesional. - Published: 2022-06-13 - Modified: 2023-06-08 - URL: https://blog.hootsuite.com/es/como-usar-snapchat-guia/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_341929 - Network: Snapchat ¿Listo para hacer crecer tu negocio con una audiencia de millennials y centennials hambrientos de Snaps? Aprende a usar Snapchat para sacarle el máximo partido y generar más interacción, conciencia e ingresos de la marca. Te ayudaremos en cada paso del camino. ¿Qué es Snapchat? Snapchat es una red social visual donde los usuarios pueden compartir fotos y videos fugaces. Después de su lanzamiento en 2011 y el lanzamiento de la función Historias en 2013, Snapchat ha crecido hasta convertirse en una de las principales plataformas de redes sociales del mundo. Y como las caderas de Shakira, las estadísticas de Snapchat no mienten. Hasta abril de 2022, la plataforma tenía 332 millones de usuarios activos diarios, con un crecimiento del 28% año tras año. Hoy en día, Snapchat te brinda el poder de grabar y compartir videos en vivo, ubicar amigos en un mapa atractivo, experimentar la realidad aumentada (RA) y mucho más. Genial, ¿cierto? Las nuevas funciones están a la vanguardia de lo que hace de Snapchat una herramienta única tanto para propietarios de negocios como para usuarios habituales. Está claro que Snapchat tiene un asiento en la mesa de los gigantes de las redes sociales, incluso si la demografía de sus usuarios se inclina más hacia los milennials y centennials. Fuente: Statista: Distribución de usuarios de Snapchat en todo el mundo a enero de 2022, por edad y género Si tu público objetivo tiene menos de 34 años, Snapchat podría ser la plataforma perfecta para tu negocio, especialmente... --- ### Anuncios en YouTube: la guía completa para expertos en marketing > Crear anuncios en YouTube es un arte y una ciencia. Conoce todo lo necesario para maximizar tus esfuerzos publicitarios en la plataforma. - Published: 2022-06-10 - Modified: 2022-06-10 - URL: https://blog.hootsuite.com/es/guia-publicidad-de-youtube/ - Categories: Estrategia - Tags: Español - : pll_wpml_345142 - Network: YouTube Las marcas usan anuncios de YouTube porque es el segundo sitio web más popular en el mundo y, como tal, atrae a 2 mil millones de usuarios al mes. Si estás decidiendo cómo distribuir tu presupuesto de videos publicitarios, YouTube tiene un alcance enorme y capacidades de segmentación muy poderosas. Esto hace que YouTube sea una plataforma indiscutiblemente valiosa a lo largo de todo el viaje del cliente. Pero seamos honestos: la publicidad en YouTube no es la parte más intuitiva de tu estrategia de marketing en redes sociales. Sin embargo, puedes estar seguro de que dedicar tiempo a aprender más profundamente sobre el tema rendirá frutos, pues ese conocimiento se verá reflejado en tu ROI. En este artículo, veremos los distintos formatos de anuncios, repasaremos cómo configurar una campaña publicitaria, te compartiremos las especificaciones más actualizadas y te ayudaremos a inspirarte con algunas de las mejores prácticas. Tipos de anuncios en YouTube Para empezar, veamos cuáles son los principales formatos publicitarios de YouTube: Anuncios de video que se pueden omitir Anuncios de video que no se pueden omitir (incluyendo anuncios bumper) Anuncios de video in-feed (antes anuncios video discovery) Anuncios de display (es decir, superpuestos y banners) Si ya has pasado tiempo refinando tu estrategia de marketing en YouTube, es probable que estés familiarizado con estos formatos por haberlos visto en acción. De cualquier forma, repasemos los detalles de cada uno: 1. Anuncios de video que se pueden omitir Estos anuncios son reproducidos antes o durante un video (“pre-roll”... --- ### So setzen Sie WhatsApp im Kundenservice ein: 9 Tipps > Von einfachen Auftragsaktualisierungen bis hin zu personalisierten One-to-One-Kauferlebnissen — so nutzen Sie WhatsApp im Kundenservice. - Published: 2022-06-09 - Modified: 2022-06-09 - URL: https://blog.hootsuite.com/de/whatsapp-im-kundenservice/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2774197 WhatsApp im Kundenservice ist für jede Marke eine wichtige Komponente der Social-Media-Kundenservice-Strategie. Unternehmen, die WhatsApp im Kundenservice einsetzen, können alles von einfachen Auftragsaktualisierungen bis hin zu personalisierten One-to-One-Kauferlebnissen anbieten. WhatsApp ist ein wertvoller Kanal für die Interaktion mit Kunden über eine Plattform, die sie bereits kennen, nutzen und der sie vertrauen. Warum Sie WhatsApp für den Kundenservice nutzen sollten WhatsApp ist die weltweit am dritthäufigsten genutzte Social-Media-Plattform, nach Facebook und YouTube. Der Dienst hat mit zwei Milliarden Nutzern eine mehr als doppelt so große Nutzerbasis wie der Facebook Messenger. In Deutschland steht WhatsApp auf der Liste der meistgenutzten Social-Media-Plattformen sogar auf Platz 1. Vielleicht noch wichtiger ist jedoch, dass die Menschen WhatsApp mehr mögen und der Plattform mehr vertrauen als anderen beliebten Messaging-Apps — WhatsApp ist die beliebteste Social-Media-Plattform für Internet-Nutzer von 16 bis 64 Jahren. Quelle: Hootsuite Globaler Status der Digitalisierung in 2022 Diese Menschen nutzen die Messaging-App, um mit Freunden und Familie in Verbindung zu bleiben — und mit Unternehmen in Kontakt zu treten. 80 % aller Erwachsenen geben an, dass Messaging für sie eine einfache Art bietet, um mit Unternehmen zu kommunizieren. Und 175 Millionen Menschen schreiben Tag für Tag über WhatsApp Nachrichten an Unternehmen. Daher kommt es nicht überraschend, dass fast die Hälfte aller Marketer (47 %) planen, im Jahr 2022 ihre Investitionen in WhatsApp zu erhöhen. Und 59 % von ihnen geben an, dass der Kundenservice über soziale Medien für ihr Unternehmen an Wert gewonnen hat. So setzen Sie WhatsApp im Kundenservice ein: 9 Tipps... --- ### Cómo usar Instagram Live (sin morir en el intento) > ¿La sola idea de transmitir en Instagram Live hace que te suden las manos? Checa nuestra guía para hacer videos en vivo sin estrés. - Published: 2022-06-08 - Modified: 2022-06-08 - URL: https://blog.hootsuite.com/es/como-usar-instagram-live/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224665 - Network: Instagram Queremos decirte algo: Vas a animarte a usar Instagram Live y te va a gustar. En este artículo, te guiaremos a lo largo del proceso para transmitir en vivo en Instagram. Además, te ofreceremos trucos y consejos para planear un video exitoso, siete ejemplos para inspirarte para tu próximo Instagram Live y las respuestas a las preguntas más frecuentes sobre el contenido en vivo en la plataforma. No sudarás ni sufrirás. Es una promesa. Instagram tiene más de mil millones de usuarios activos mensuales, todos ellos buscando contenido que sea fácilmente consumible. En 2021, una encuesta mostró que las transmisiones en vivo (Live Streams) llegan al 92% de los usuarios de internet a nivel mundial y ocupan el 4to puesto en popularidad. El contenido de video es el rey del internet, ahora lo sabemos. Así que no te quedes atrás y empieza a planear tu siguiente Instagram Live ahora. Respira profundo, sacúdete los nervios y recuerda que estamos aquí contigo en cada paso del proceso. ¿Qué es Instagram Live? Instagram Live es una función que permite transmitir un video en tiempo real para tus seguidores de Instagram. Los videos en vivo aparecen junto a las Historias, en la parte superior del feed principal de Instagram. Cuando haces un video en vivo en Instagram, tu transmisión aparece antes de todas las Historias, lo que significa que puedes captar la atención de tus seguidores sin preocuparte de ser ignorado por el algoritmo. Cómo hacer un video en vivo en Instagram en dos... --- ### 12+ Creative Social Media Contest Ideas and Examples (Templates) > A little inspiration goes a long way when it comes to brainstorming social media contest ideas, whether they're for getting followers or leads. - Published: 2022-06-08 - Modified: 2025-01-06 - URL: https://blog.hootsuite.com/social-media-contest/ - Categories: Strategy - Tags: Content creation, Social media strategy, Template - Tags: English - : pll_wpml_2224206 Running a social media contest is a great way to increase engagement, followers, leads, and brand awareness. But coming up with a strategy for your contest can be tricky. You need to set the right goals, devise a creative angle, and ensure that your contest aligns with your brand. There's also the technical side, like organizing influencer partnerships and following each social network's contest guidelines. Don't worry; we've got you covered. This post will give you creative social media contest ideas to get you started. What is a social media contest? A social media contest is a campaign run on social media that encourages engagement, followers, leads, or brand awareness in exchange for prizes and offers. You can encourage your followers to like, comment, and share your posts; in return, you can give them something they'll appreciate. This helps increase your reach and gets more people talking about your brand. Contests also encourage users to interact with your brand in a fun and creative way. For example, you could ask your followers to share their favorite photo of your product in use or come up with a creative caption for a post. Your audience will enjoy the chance to compete and win prizes, and you'll enjoy the benefits of increased engagement. It's a win-win! 3 social media contest ideas to increase engagement If you want to get more likes, comments, and shares, try these fun social media contest ideas. Like/share/comment to win People love winning prizes, and they're willing to... --- ### Facebook Messenger Bot : le guide complet pour les entreprises > Découvrez le Facebook Messenger Bot, ou chatbot Facebook, votre meilleur allié pour le service client et le social commerce. - Published: 2022-06-07 - Modified: 2022-06-08 - URL: https://blog.hootsuite.com/fr/facebook-messenger-bot-guide-pour-entreprises/ - Categories: Stratégie - Tags: AI - Tags: Français - : pll_wpml_346369 - Network: Facebook Avez-vous déjà envoyé un message à une entreprise qui a mis tant de temps à vous répondre que vous l'aviez complètement oubliée ? Si cela vous est déjà arrivé, vous avez probablement fini par faire affaire avec l'un de ses concurrents (qui utilise -on parie- Facebook messenger bot, le chatbot Facebook). La plupart des marques n'ont pas les ressources nécessaires pour proposer un service client et une aide à la vente en ligne 24 h/24 et 7 j/7. Par chance, les chatbots n'ont pas besoin de dormir ni de manger. Les plus performants sont capables de répondre aux questions des clients, mais aussi de suivre des livraisons, de recommander des produits et même de conclure des ventes, et ce à toute heure du jour et de la nuit. Les informations les plus récentes publiées par Facebook révèlent que si 40 millions d'entreprises utilisent Messenger, seuls 300 000 bots sont actifs. Pourtant, un bot permet de fluidifier l'expérience de vos clients et de vos abonnés, et de vous démarquer de vos concurrents. Qu'est-ce qu'un Facebook Messenger Bot (ou chatbot Facebook Messenger) ? Un chatbot est un logiciel de messagerie qui exploite une intelligence artificielle pour discuter avec des êtres humains. Un Facebook Messenger Bot est un chatbot intégré à Facebook Messenger : il est donc capable de discuter avec les 1,3 milliard de personnes qui utilisent Facebook Messenger chaque mois. Il peut être programmé pour comprendre des questions, y fournir des réponses, mais aussi exécuter des tâches. Il peut même proposer... --- ### Wie Sie Facebook Messenger Bots geschäftlich nutzen können—der Komplettleitfaden > Erfahren Sie, wie Sie Facebook Messenger Bots (auch als Facebook Chatbots bezeichnet) im Kundenservice und Social Commerce nutzen können. - Published: 2022-06-07 - Modified: 2022-06-08 - URL: https://blog.hootsuite.com/de/facebook-messenger-bots-leitfaden/ - Categories: Strategie - Tags: AI - Tags: Deutsch - : pll_wpml_346369 - Network: Facebook Haben Sie schon einmal ein Unternehmen auf Facebook angeschrieben und dann so lange auf eine Antwort gewartet, dass Sie vergessen haben, dass Sie überhaupt Kontakt aufgenommen hatten, wenn es sich meldet? Für Marken, die sich in einem dicht gedrängten Online-Markt hervorheben wollen, gibt das kein gutes Bild ab. Die meisten Marken haben keine Ressourcen, um einen 24/7-Online-Kundenservice und Vertriebs-Support anzubieten. Gut, dass Chatbots nicht schlafen (oder Pause machen) müssen. Ein guter Facebook Chatbot kann zu jeder Tages- und Nachtzeit Kundenanfragen beantworten, Sendungen verfolgen, Produktempfehlungen geben und sogar einen Verkauf abschließen. Nach aktuellen Informationen von Facebook nutzen 40 Millionen Unternehmen den Messenger, aber es gibt nur 300. 000 aktive Messenger-Bots. Der Einsatz eines Bots kann Ihnen dabei helfen, ein optimiertes Erlebnis für Ihre Kunden und Follower zu schaffen und sich von Ihren Mitbewerbern abzuheben. Was ist ein Facebook Bot (oder auch Facebook Messenger Chatbot)? Ein Chatbot ist eine automatisierte Instant-Messaging-Software, die sich mit Hilfe von Künstlicher Intelligenz mit echten Menschen unterhält. Ein Facebook Messenger Bot ist ein Chatbot im Facebook Messenger. Das heißt: er führt Konversationen mit einigen der 1,3 Milliarden Menschen, die den Facebook Messenger jeden Monat nutzen. Chatbots lassen sich so programmieren, dass sie Fragen verstehen, Antworten geben und Aufgaben ausführen. Sie können ein individuelles Online-Kauferlebnis bieten und sogar etwas verkaufen. Die Vorteile der geschäftlichen Nutzung von Facebook Messenger Chatbots Treffen Sie Kunden dort, wo sie sich aufhalten Schauen wir uns zunächst ein paar Statistiken an, um uns ein Bild davon zu machen, wie hoch der Anteil Ihrer potenziellen... --- ### Account multipli su Instagram: come crearli e gestirli (senza disperarsi) > Creare e gestire account multipli su Instagram può far paura. Questa mini-guida -a prova d'errore- ti spiega come fare, passo dopo passo. - Published: 2022-06-07 - Modified: 2023-08-08 - URL: https://blog.hootsuite.com/it/come-gestire-account-multipli-su-instagram/ - Categories: Strategia - Tags: Strategia per i social media, Strumenti per i social media - Tags: Italiano - : pll_wpml_339525 - Network: Instagram Se sei un social media manager o un imprenditore, probabilmente ti sei chiesto: "Posso creare account multipli su Instagram, e posso gestirli in un unico posto, senza fare confusione? Stai tranquillo, puoi farlo. Ed è più facile di quanto potresti pensare. Segui questa guida per scoprire tutto ciò che devi sapere sulla creazione di accounti multipli su Instagram e su come evitare di postare su quello sbagliato. Quanti account Instagram posso avere? Un utente può avere fino a 5 account Instagram con un unico indirizzo e-mail. Un'app come Hootsuite consente di gestire ancora più account Instagram e condividere le responsabilità di gestione con altri membri del team. Per motivi di sicurezza, scegli di utilizzare e-mail diverse per account diversi. In questo modo, se perdi l'accesso al tuo account e-mail (e non sei in grado di recuperare la password persa), non sarai bloccato da tutti gli account Instagram che gestisci. Esiste un'app per gestire più account Instagram? Il modo più semplice per gestire più account Instagram è quello di utilizzare un'app di gestione dei social media come Hootsuite. Che ti permette di gestire più account Instagram dal tuo dispositivo mobile o dal tuo computer. Inoltre, semplifica il lavoro con più account Instagram consentendo di pianificare i post in anticipo per ogni account. Inoltre, utilizzando Hootsuite, puoi gestire non solo più account Instagram, ma anche account multipli su Facebook, Twitter, LinkedIn, YouTube e Pinterest. Tutto in un'unica dashboard. Prova subito Hootsuite Ora È gratis! . Come gestire account multipli su Instagram, nell’app... --- ### Wie Sie einen YouTube-Kanal einrichten, um Ihre Markenbekanntheit auszubauen und Geld zu verdienen > Ein Youtube-Kanal einrichten scheint schwieriger zu sein als andere soziale Netzwerke. Aber das stimmt nicht. - Published: 2022-06-02 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/de/youtube-kanal-starten-in-14-tagen/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_340683 - Network: YouTube Wissen Sie, wie man einen Youtube-Kanal einrichten? Nun, dann sollten Sie es lernen. Fest steht: YouTube ist die am zweithäufigsten besuchte Website der Welt — den ersten Platz hält der Mutterkonzern Google. Genau deshalb sollte auch Ihre Marke dort vertreten sein. Die Möglichkeiten, Ihr Publikum auf YouTube zu erreichen, sind enorm. In Deutschland verzeichnet die Video-Plattform 49 Millionen Nutzer und liegt bei der Nutzungszeit mit 11,3 Stunden pro Monat auf Platz 2, hinter WhatsApp und vor Facebook. Die potenzielle Anzeigenreichweite auf YouTube liegt bei 93,1 %. Weltweit verzeichnet YouTube zwei Milliarden monatlich aktive Nutzer. 77 % der deutschen Internet-Nutzer besuchen das Netzwerk monatlich. Wäre es nicht gut, wenn sie sich auch Ihren Content ansehen würden, während sie dort sind? Dabei ist es gar nicht so schwierig, ein YouTube-Konto einzurichten. Einen erfolgreichen YouTube-Kanal auf die Beine zu stellen, macht etwas mehr Arbeit ... aber keine Sorge, wir haben auch hier etwas für Sie in petto. In 5 einfachen Schritten einen YouTube-Kanal einrichten Wer einen erfolgreichen YouTube-Kanal betreiben will, muss erst einmal einen haben. Hier erfahren Sie, wie Sie Ihren YouTube-Account einrichten. Schritt 1: Richten Sie ein Google-Konto ein Wenn Sie Google Mail, Google Maps oder Google Play nutzen, haben Sie wahrscheinlich bereits ein Google-Konto. Dann gehen Sie gleich zum nächsten Schritt weiter. Wenn Sie bei null anfangen, melden Sie sich hier für einen neuen Google-Account an. Ihr Name und Ihre E-Mail-Adresse werden nicht öffentlich mit Ihrer Marke verlinkt. Ihre privaten Daten bleiben vertraulich. Sie sind nur Ihr Schlüssel, um Zugang zu... --- ### YouTube Analytics: Cómo usar tus estadísticas para hacer crecer tu canal > Monitorear tus datos de YouTube Analytics es básico para tu estrategia de marketing en YouTube. Descubre cómo usar esta info para hacer crecer tu canal. - Published: 2022-06-01 - Modified: 2022-06-02 - URL: https://blog.hootsuite.com/es/youtube-analytics/ - Categories: Estrategia - Tags: Español - : pll_wpml_355055 - Network: YouTube Si usas YouTube para empresas, es necesario entender las estadísticas de YouTube Analytics. Ya sea que tu plan sea ganar dinero directamente de tu contenido en YouTube o usar YouTube como una plataforma de marketing, necesitas saber qué te está funcionando. Cuando te adentras en las métricas de YouTube, te encuentras con un mundo de información valiosísima: de la demografía de tu público y las fuentes de tráfico, a las palabras clave que la gente usa para encontrar tus videos. Todo esto puede ayudarte a refinar tu estrategia de contenido a lo largo del tiempo para crear videos que motiven a los YouTubers a seguir viendo. Pero, ¿cuáles son esas métricas que necesitas conocer? A continuación te lo contamos. Cómo usar YouTube Analytics Antes de comenzar a usar YouTube Analytics para refinar la estrategia de tu canal, es importante saber dónde encontrar todos estos datos. Así que veamos cómo llegar a ellos paso a paso. Cómo ver tus estadísticas en YouTube Inicia sesión en tu cuenta de YouTube. Haz clic en el ícono de tu perfil en la esquina superior derecha y selecciona YouTube Studio. Fuente: YouTube En el Panel del canal encontrarás un resumen de métricas. Para ir más a profundidad, haz clic en Analytics en el menú del lado izquierdo de la pantalla. Fuente: YouTube Dependiendo de la información que busques, deberás ir a alguna de las siguientes pestañas: Descripción general, Alcance, Participación, Público o Ganancias (solo aplicable en algunos casos). Más adelante en este artículo detallaremos todas... --- ### Brand Pitch Guide for Creators: Deck and Email Templates > You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck. - Published: 2022-06-01 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/brand-pitch/ - Categories: Strategy - Tags: Content creation, Content creators, Template - Tags: English - : pll_wpml_2223760 If you’re an influencer, there are a lot of different ways you can use your influence. Convincing people that Crocs are cool again, for instance. One of the more appealing ways to wield your power, IMO? Making some dang money through brand partnerships by leveraging a really great brand pitch deck. Let's back up, though. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships? ” or “Can I please have one? ” Sure you can! All you have to do... is ask. Because an engaged audience and a great grid are only going to get you so far. The real key to landing the collab of your dreams is to perfect the art of the brand pitch. While influencers with larger profiles are often approached by companies looking to partner up, partnerships happen the other way ‘round, too, with influencers reaching out to brands to pitch their services. The good news is, you don’t need to have a six-digit following in order to land a juicy collab. Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers) typically have extremely high engagement, which is often what brands are looking for. And lucky for you, we’ve got a short playbook that will help you learn how to pitch brands as an influencer and a template to help you secure a sweet, sweet influencer marketing partnership of your own. We'll teach you how to pitch... --- ### Storie in evidenza di Instagram: come personalizzare le icone > Scopri come creare le copertine per le storie in evidenza di Instagram e mostrare i tuoi contenuti migliori. E scarica gratis 40 icone professionali - Published: 2022-06-01 - Modified: 2022-06-03 - URL: https://blog.hootsuite.com/it/storie-in-evidenza-instagram-personalizzare-icone/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354509 - Network: Instagram Fare una buona impressione a primo impatto? Su Instagram si può, grazie alle copertine delle storie in evidenza. Si trovano sotto la sezione "bio" del profilo e permettono di organizzare i momenti più importanti pubblicati nelle storie di Instagram, attirando l'attenzione sui vostri contenuti migliori. Non serve essere un influencer per usarle: aziende, istituzioni governative e organizzazioni di ogni genere già le usano con ottimi risultati. Fonte: @mise_gov Le copertine delle storie in evidenza di Instagram, infatti, rappresentano un vantaggio per qualsiasi marchio che punta sull'estetica. (E su Instagram questo è tutto). Complicate? No, anche chi non ha competenze grafiche avanzate può realizzarle facilmente. Basta leggere la nostra guida, seguirne i passaggi, e in men che non si dica il vostro profilo aziendale Instagram sfoggerà fantastiche copertine per le vostre storie in evidenza. E c'è di più! 40 icone belle e pronte, da scaricare gratis, per farvi iniziare col piede giusto. Come creare una storia in evidenza di Instagram Crea una storia in evidenza per mantenere i tuoi migliori contenuti pubblicati nelle storie in cima al tuo profilo Instagram, in modo permanente. Nella tua storia, tocca il simbolo del cuore con la scritta "metti in evidenza" nell'angolo in basso a destra. Scegli il gruppo (tra quelli già esistenti nel tuo profilo) a cui vuoi aggiungere la tua storia. Oppure, tocca "nuovo" per creare un nuovo gruppo e digita un nome, che sarà il titolo. Quindi fai clic su "aggiungi". Questo è tutto! Hai appena creato una storia in evidenza di... --- ### 23 Estadísticas de YouTube esenciales para este año > Estas son las 23 estadísticas de YouTube más importantes que los expertos en marketing deben conocer. ¡Algunas son sorprendentes! - Published: 2022-05-27 - Modified: 2022-06-08 - URL: https://blog.hootsuite.com/es/estadisticas-de-youtube/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_354014 - Network: YouTube YouTube tiene más de 15 años, pero durante todo ese tiempo la plataforma no ha hecho más que mejorar y ser cada vez más rápida y fuerte. Si estás pensando en sumergirte en el mundo del vídeo con la red social para compartir este tipo de contenido más popular del planeta, aquí tenemos las cifras importantes que necesitas para configurar tu estrategia. Sigue leyendo para conocer las estadísticas de usuarios, uso y negocio de YouTube que necesitas tener en cuenta para ponerte en marcha (y poner la cámara a grabar). Estadísticas de YouTube: los usuarios 1. YouTube tiene 1. 700 millones de visitantes únicos al mes En total, el sitio recibe 14. 300 millones de visitas al mes: eso es más que Facebook, Wikipedia, Amazon e Instagram. ¡Impresionante! Fuente: Hootsuite Global State of Digital 2022 report. 2. El 54% de los usuarios de YouTube son hombres El 46,1% de los usuarios mayores de 18 años de YouTube se identifican como mujeres y el 53,9%, como hombres. Esto supone un pequeño cambio con respecto a hace un par de años (en 2020, el 56% de los usuarios de YouTube se identificaban como hombres y el 44% como mujeres), por lo que podría ser un indicio de que podríamos ver cada vez más mujeres creando y consumiendo contenidos en la plataforma en los próximos años. Fuente: Hootsuite Global State of Digital 2022 report. 3. En EEUU, el 62% de los usuarios accede a YouTube cada día Algunos incluso lo visitan varias veces... --- ### How to Use TikTok: Beginners Start Here > Find out how to use TikTok, from setting up an account and navigating the platform to using the app's most popular editing features. - Published: 2022-05-26 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/how-to-use-tiktok/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2771564 - Network: TikTok Okay, it’s official: you can’t ignore TikTok anymore. It’s the fifth most-used social media platform in the world, with over 1. 5 billion global active users. This isn’t a fad — it’s a social media phenomenon. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). If you’re new to the video-sharing platform, we’ve got you covered. (Classic us! ) Read on for everything you need to know about getting started with TikTok and honing your video editing chops. What is TikTok? TikTok is a platform for short-form mobile videos. Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films. If you want to know how to use TikTok, watch our video right here: https://youtu. be/iqcqgyxHFs0 But beyond the fun of quickly shooting and editing videos from your phone, what makes TikTok downright irresistible for so many people is discovering content via TikTok’s finely tuned algorithm. TikTok’s For You page (the app’s home screen) delivers an endless stream of videos from other users, and gets smarter and smarter about what you like as time goes on. (Maybe even too smart, as some users fret. ) It’s like a personalized TV station that caters to both your interests and our shortening attention spans! TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. Songs go viral (hi, Doja Cat! ).... --- ### How to Use TikTok on Desktop (PC or Mac) > Learn how to upload and post TikToks, manage notifications, download videos, and more in this guide to using TikTok on desktop. - Published: 2022-05-26 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/tiktok-desktop/ - Categories: Strategy - Tags: Social media scheduling, Social video - Tags: English - : pll_wpml_2774142 - Network: TikTok Does your neck hurt? Perhaps you slept funny. Or perhaps it was those three consecutive hours you spent hunched over a tiny screen watching silly little videos. We’re not judging. We’re not even going to tell you to “go outside” or to “drink a glass of water. ” But, to save you some pain and physiotherapy, may we suggest: TikTok on desktop. TikTok is best known as a mobile app, but the platform’s desktop version includes many of the same features on a larger screen (and significantly less neck pain). Here’s everything you need to know about TikTok on desktop. Can you use TikTok on desktop? The short answer is: yes, you can use TikTok on desktop. TikTok’s desktop version works similarly to the mobile version, but because desktops have more real estate to work with, you can see more of TikTok’s features via a single screen. After opening the TikTok mobile app, users are taken directly to their For You Page, and can use buttons to like, comment, and share TikToks, or navigate to other parts of the app (Search, Discover, Profile, Inbox). They can also switch to the “Following” view to see a stream of content exclusively from followed accounts, and, finally, tap the + button to start recording a TikTok. From tiktok. com, desktop users have access to all of the same features (EXCEPT the ability to record a TikTok directly within the site). The desktop version replaces that “Record” button with an “Upload” button—that’s the cloud-like... --- ### 15 Unique Instagram Reels Ideas for Your Business > Need Instagram Reels ideas but find video content a little overwhelming? Here are the tips (and hooks) you'll need to get started. - Published: 2022-05-25 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/instagram-reels-ideas/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2228249 - Network: Instagram When it first came out, people dismissed Instagram Reels as a TikTok ripoff. Since its introduction, though, the powerful tool has proven to have some serious brand power. That's because, unlike disappearing Instagram Stories, Reels stick around. The content you create will live in your account's Reels tab for... well, as long as you want. If you want to increase engagement and awareness, Reels can be a game-changer. But coming up with video ideas and then creating content takes a bit of work and advance planning. Struggling to come up with Instagram Reels ideas for your business? Check out our list of Instagram Reels ideas or skip straight to the end for hooks to jumpstart your creativity. You'll be creating vertical videos and converting new business partners in no time! 15 Instagram Reel ideas that will boost engagement 1. Show off your work The most obvious Reels idea is also one of the most effective — show off your work. British clothing manufacturer Lucy and Yak do this well with their ongoing #InMyYaks campaign. They use this hashtag as the hook for Instagram Reels where they display new items. Lucy and Yak fans have also adopted the hashtag to show off their outfits. https://www. instagram. com/p/CbwuqIwg7y1/ Come up with a hashtag that showcases your products, then use it. Your fans will likely follow suit. 2. Display your skills Reels that showcase the talent it takes to create your product or service are always a great idea. https://www. instagram. com/p/CYlmPLBNh18/ Jewelry... --- ### 18 der besten Instagram Apps für Marken > Das richtige Tool ist entscheidend. Diese Instagram-Apps können Ihnen helfen, die Qualität Ihrer Posts zu verbessern—und Zeit zu sparen. - Published: 2022-05-24 - Modified: 2022-05-24 - URL: https://blog.hootsuite.com/de/instagram-apps-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345315 - Network: Instagram Wenn Sie bereits Instagram für Unternehmen nutzen, kennen Sie wahrscheinlich schon die zahlreichen Vorteile, die ein Einsatz dieser Social Media-Plattform (und die vielen Instagram-Apps) als Marketing-Tool eröffnet. Instagram stellt Marketern tonnenweise nützliche Funktionen zur Verfügung. Doch gelegentlich braucht man etwas zusätzliche Hilfestellung, wenn man ein höheres Niveau erreichen will. Und genau an dieser Stelle kommen Instagram-Apps ins Spiel. In diesem Artikel haben wir die besten Instagram-Apps zu den folgenden Zwecken für Sie zusammengestellt: Fotobearbeitung. Mit diesen Apps bearbeiten Sie Ihre Fotos, verändern deren Größe und fügen Filter hinzu. Layout und Design. Diese Apps unterstützen Sie dabei, Ihre Marke mit interessanten Elementen wie Collagen und Grafiken auszustatten. Video-Tools. Wir stellen eine Reihe praktischer Werkzeuge vor, mit denen Sie das Drehen, Gestalten und Bearbeiten Ihrer Marken-Videos verbessern. Zielgruppen-Engagement, -Analytics und -Daten. Nutzen Sie Instagram-Apps, um genau zu ermitteln, wie Ihre Marke mit Ihrer Zielgruppe interagiert, und kontrollieren Sie die Performance Ihrer Inhalte. Übrigens gibt es auch für Instagram Stories eine Menge großartiger Apps. Die behandeln wir aber in einem Extra-Blogbeitrag über die besten Apps für Instagram Stories. Los geht’s! Instagram Apps zur Fotobearbeitung 1. VSCO (iOS und Android) Warum ausprobieren? Quelle: VSCO im Apple Store VSCO ist eine der ersten und beliebtesten Apps zur Fotobearbeitung. Sie ist so beliebt, dass schon mehr als 200 Millionen Instagram-Posts mit dem #VSCO Hashtag versehen wurden. Die App bietet zehn kostenlose, voreingestellte Filter, die Ihre mit dem Handy aufgenommenen Fotos wie auf Film geknipst aussehen lassen. Zudem ist eine Reihe von Bildbearbeitungs-Tools erhältlich, mit denen Sie... --- ### Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened > TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect? - Published: 2022-05-24 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/experiment-spark-ads/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2775431 - Network: TikTok If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. TikTok ads already reach nearly 885 million people worldwide, and up to 81. 3% of Americans over 18, which makes them a valuable addition to your social media ad strategy. But what can you expect? We were curious ourselves, so we did a little experiment. Check out our results below, along with our top takeaways to inform your own strategy. Methodology You can run different types of ads on TikTok, but we wanted to test Spark Ads. These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. A unique feature of Spark Ads is that you can not only use your own organic content — you can also promote posts by other creators (like user-generated content), as long as you have permission. This allows businesses to leverage positive word-of-mouth from influencers and customers, and saves them the effort of creating an ad themselves. If you’re using your own content, Spark Ads have another benefit. Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift. We decided to test two... --- ### 23 ideas de negocios en Instagram para emprendedores > ¿Has estado considerando emprender en Instagram? ¡Con estas ideas de negocios en Instagram podrías comenzar ya mismo! - Published: 2022-05-20 - Modified: 2022-05-25 - URL: https://blog.hootsuite.com/es/ideas-de-negocios-en-instagram-para-emprendedores/ - Categories: Estrategia - Tags: Español - : pll_wpml_2773442 - Network: Instagram Si has coqueteado con la posibilidad de empezar un negocio en Instagram, pero no terminas de animarte o no sabes bien qué podrías hacer, tenemos algo que decirte: ¡Emprender en Instagram sí es posible! Y con estas ideas de negocios en Instagram, podrías conseguir la inspiración necesaria para comenzar ya mismo. Hay muchas razones por las cuales podrías estar interesado en aprovechar las bondades de Instagram para empresas. Quizá quieras: Expandir un negocio existente Tener un ingreso extra Comenzar una nueva carrera Sin importar en qué punto de tu emprendimiento te encuentres o cuáles sean tus metas, Instagram es una poderosa herramienta para ayudarte a lograrlas y hacer crecer tu negocio. Para darte una idea del potencial, el 60% de la audiencia publicitaria de Instagram está compuesta por usuarios entre 18 y 34 años de edad, divididos equitativamente entre hombres y mujeres. Y en 2021, Instagram superó los 200 millones de usuarios solo en Latinoamérica. Fuente: Hootsuite Así que si esa vocecita interior te dice que algo bueno podría resultar de emprender en esta red social, ¡inténtalo! Con este artículo lleno de ideas de negocios en Instagram, consejos y ejemplos de éxito, podrás echar a andar la creatividad. ¿Cómo funciona un negocio en Instagram? Antes de pasar a las ideas específicas de negocios en Instagram, veamos algunos conceptos generales de cómo funcionan los negocios y las empresas en Instagram. Si estás tratando de pensar en una idea de negocio en Instagram, una de las primeras cosas que deberás preguntarte es:... --- ### How to Use Instagram Live (No Sweating or Crying) > Does the thought of going live on Instagram strike fear in your heart? Check out our tips for a stress-free livestream. - Published: 2022-05-19 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/instagram-live/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2224665 - Network: Instagram Listen up: You're going to get on Instagram Live, and you're going to like it. In fact, we're going to make it so easy to go live on Instagram that you might enjoy yourself. We'll walk you through how to go live, three tips and tricks for planning a successful livestream, and seven examples to inspire your next Instagram Live. We've also included how to watch others' Live content and an FAQ as a little treat. There will be no sweating or crying. We promise. Instagram has over one billion monthly active users, all looking for easily consumable content. A 2021 survey showed video viewership reached 92% of internet users worldwide, with Live Streams taking the 4th highest place in popularity. Video content is king of the internet; we know that now. So, do yourself a favor and start planning your next Instagram Live stream. Wipe your eyes, take a deep breath, and remember, we got you every step of the way. What is Instagram Live? Instagram Live is a feature that lets you live stream, or broadcast video to your Instagram followers in real-time. Live videos live next to Stories, just above the main Instagram feed. When you go Live on Instagram, your live feed jumps in front of every Story, which means you can grab your followers’ attention without worrying about being bumped by the algorithm. How to go live on Instagram in two easy steps Going live on Instagram is simple. To start, you need to have... --- ### How To Get More Likes on Facebook: 8 Easy Tips > Facebook likes tell the algorithm (and your audience) that your content is worth sharing. Here are 8 tips to get more likes on Facebook. - Published: 2022-05-19 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/how-to-get-more-likes-on-facebook/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_339647 - Network: Facebook “Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform. And ever since, we’ve all been trying to figure out how to get Facebook likes. The potential audience Facebook offers is massive. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2. 11 billion accounts. Source: Digital 2022 Global Overview Report Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Then we’ll go over some practical suggestions to help you get more likes on Facebook. Click any of the tips below to jump ahead, or keep scrolling and read the guide in its entirety. Why are Facebook likes important? Likes are a ranking signal for Facebook’s algorithm Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. The algorithm is a black box of math that orders posts. Lots of factors go into the box, and a... --- ### Cómo usar Facebook Live: una guía paso a paso > Facebook Live es una gran herramienta para conectar con tu audiencia y caerle bien al algoritmo. Pero hay que saber cómo entrarle para tener éxito. - Published: 2022-05-18 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/es/facebook-live/ - Categories: Estrategia - Tags: Español - : pll_wpml_343077 - Network: Facebook ¿Ya usas Facebook Live? Si no, ¿qué estás esperando? ¿Tener una lista paso a paso para que no se te escape ningún detalle? ¡Excelente! Ahora ya no tendrás pretexto. Facebook Live es una de las mejores maneras de conectar con tu audiencia e impulsar la visibilidad de tu marca. En este artículo, te explicaremos cómo usar Facebook Live para sacarle el máximo provecho. Así que si apenas vas comenzando o ya llevas tiempo en esto pero buscas consejos y trucos, ¡sigue leyendo para obtener información valiosa! Cómo transmitir un video en vivo en Facebook Cuando transmites un video por Facebook Live, éste aparece en tu página, grupo o evento y también puede aparecer en el Feed o en Facebook Watch. Cuando la transmisión termina, puedes editarla y compartir la grabación del Live en tu página. A continuación, te compartimos los pasos para iniciar un video en vivo: Cómo transmitir un video en vivo en Facebook desde tu celular Hay dos maneras de iniciar una transmisión en vivo en Facebook desde el celular. Usando la app de Facebook: Ve a la página, grupo, perfil personal o evento desde el cual deseas transmitir tu video. Toca la sección “¿Qué estás pensando? ” o Crear una publicación para desplegar la lista de opciones. Elige la opción Video en vivo. Escribe una descripción. Aquí puedes etiquetar a amigos y colaboradores, añadir tu ubicación o usar los widgets en la parte inferior de la pantalla para agregar otros elementos, como enlaces o encuestas. El ícono... --- ### What Happens When You Spend $100 to Promote an Instagram Post (Experiment) > Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us. - Published: 2022-05-18 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/experiment-instagram-post-promotion/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2775300 - Network: Instagram I’m no financial expert, but I know that $100 can get you a lot of things. For instance: $100 can buy a pair of jeans your mom will think are too expensive, or one hundred gumballs. Or, it could buy you some serious reach on Instagram. To be clear, I’m not talking about buying an audience or likes. Here at Hootsuite HQ, we’ve been there, done that, and compromised our credit cards in the process. No, I’m talking about a more legitimate way to spend money: boosting Instagram posts to improve reach and gain followers. Boosting posts is one of many advertising options on Instagram. You want eyeballs, they want your money, it’s a perfect storm. You’ve just got to set your budget, choose your target audience, and Instagram will deliver a post of your choosing directly to their feeds. It’s an ad option that’s typically touted as a low-cost way to gain more followers and reach new audiences. After all, even spending $25 can allegedly help you reach an audience of thousands. But it almost seems too easy, doesn’t it? Like a Sex and the City supercut, I couldn’t help but wonder: is boosting an Instagram post really worth the money? https://www. youtube. com/watch? v=7iVEMTAZ-30 And so, for our latest Hootsuite experiment, we’re putting the ‘does it pay to pay? ’ question to the test. Please send your thoughts and prayers to my poor, battered Mastercard once again. Hypothesis: Boosting Instagram posts will improve my reach and help me... --- ### TikTok tricks : 10 astuces incontournables pour les débutants > Comment sortir du lot sur la page Pour toi de TikTok ? Avec du contenu unique et percutant. Voici quelques TikTok tricks pour y parvenir. - Published: 2022-05-12 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/fr/tiktok-tricks-astuces-pour-debutants/ - Categories: Stratégie - Tags: Français - : pll_wpml_2770071 - Network: TikTok Une blague hilarante à partager ? Un talent inné pour la danse ? L'envie irrépressible d'impressionner votre nièce ? N'attendez plus pour vous pencher sur nos conseils spécial TikTok. Après tout, quitte à créer un compte sur ce réseau, autant s'y prendre correctement. Une chose est désormais claire : TikTok n'a rien d'un hit éphémère. L'application a été téléchargée plus de 1,65 milliard de fois et compte pas moins de 689 millions d’utilisateurs actifs. Le réseau est aujourd'hui incontournable. Pour une fois, votre nièce ne vous a pas raconté n'importe quoi). Si vous vous sentez complètement perdu dès que vous ouvrez TikTok, poursuivez votre lecture pour acquérir les notions de base qui vous aideront à tirer parti de la plateforme de médias sociaux la plus populaire du moment. (Et si vous débutez vraiment sur TikTok et avez besoin d'une explication complète, plongez-vous dans notre tutoriel sur les bases du réseau. ) TikTok : 10 astuces incontournables Vous êtes prêt à tirer parti des tendances du moment sur TikTok et à figurer en bonne place sur la page Pour Toi du réseau (#fyp pour les intimes) ? Avec ces conseils et astuces, vous aurez toutes les cartes en main pour créer le contenu de vos rêves. 1. Créer un diaporama Certes, une image vaut mille mots, mais une seule image ne suffit pas toujours. S’il vous en faut plusieurs pour raconter votre histoire, sachez que TikTok permet de créer un diaporama en quelques secondes. Appuyez sur le signe plus de l'écran... --- ### Diese 10 TikTok-Tricks müssen Sie kennen (Anfänger aufgepasst!) > Lernen Sie die TikTok-Tricks kennen, mit denen Sie sich auf der „Für Dich“-Seite durch einzigartigen und ansprechenden Content abheben. - Published: 2022-05-12 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/de/tiktok-tricks-muessen-sie-kennen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2770071 - Network: TikTok Sie wollen einen witzigen Sketch teilen? Sie haben ein Talent für Tanzschritte? Oder möchten einfach nur Ihre coole Teenie-Cousine Vanessa beeindrucken? Dann sollten Sie unbedingt ein paar TikTok-Tricks im Ärmel haben. Denn wenn Sie sich schon die Mühe machen und einen TikTok-Account einrichten, sollten Sie es von Anfang an richtig anpacken. Mittlerweile steht fest, dass TikTok keine kurzfristige Modeerscheinung, sondern ein echter Social-Media-Star ist. Die App wurde mehr als 2 Milliarden Mal heruntergeladen und verzeichnet eine Milliarde aktive Nutzern (Ende September 2021). Das sind Tatsachen. Vanessa hat (ausnahmsweise) mal nicht geschwindelt. Wenn Sie aber jedes Mal die Krise kriegen, sobald Sie die TikTok-App öffnen, lesen Sie weiter und lernen Sie alle wichtigen TikTok-Künste kennen, die Sie brauchen, um die angesagteste Social-Media-Plattform optimal auszunutzen. (Und wenn Sie ganz neu auf TikTok sind und eine komplette Einführung brauchen, haben wir hier unser TikTok-Einmaleins für Sie). 10 TikTok-Tricks, die Sie kennen müssen Bereit, die aktuellen Trends auf TikTok anzuzapfen und sich auf #fürdich (TikToks „Für Dich“-Seite) abzuheben? Mit den folgenden TikTok-Tipps und -Tricks „im Ärmel“ steht einer kreativen Content-Erstellung nichts mehr im Wege. Worauf warten Sie noch? 1. Wie man eine Slideshow auf TikTok erstellt Ein Bild sagt vielleicht mehr als tausend Worte, aber manchmal reicht auch das nicht aus. Wenn Sie mehrere Bilder benötigen, um eine Story vollständig zu erzählen, stellen Sie sie in einer schnellen Slideshow auf TikTok zusammen. Tippen Sie auf das +-Symbol auf dem Start-Screen, um ein neues Video zu erstellen. Tippen Sie unten rechts auf Hochladen. Wählen Sie... --- ### 22 Facebook Ad Examples to Inspire Your Next Campaign > A list of some of the best Facebook ad examples from 2022, complete with a breakdown of what you can learn from them to create your own winning ads. - Published: 2022-05-12 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/facebook-ad-examples/ - Categories: Strategy - Tags: Content creation, Social media advertising - Tags: English - : pll_wpml_2224349 - Network: Facebook Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this anecdotal evidence — in 2022, Facebook is still the most-used social media platform in the world, and Facebook ads reach 42. 8% of internet users. Beyond the impressive usage statistics, Facebook also continues to offer marketers the most sophisticated options and settings within its Ads Manager. Whether it’s building advanced custom audiences, running A/B tests, or trusting the algorithm’s targeting, marketers have full control over their Facebook ad campaigns down to the smallest detail. If you’re already familiar with how to advertise on Facebook and the different Facebook ad types, this guide will give you all the inspiration you need to start creating ads for your next campaign. We’ve found 22 fresh examples of best-in-class Facebook ads and highlighted what you can learn from them. Facebook image ads examples 1. Ad World Conference What can you learn from this ad? Ad World is playing off the music festival template to generate excitement about the speaker lineup. The ad uses different font styles to distinguish the conference headliners, which makes individual names stand out more despite a large amount of text. The caption creates a sense of FOMO (“50,000+ marketers”) and urgency (“Who’s coming next month? ”). 2. Funnel. io What can you learn from this ad? The ad’s caption is... --- ### How to Use a Shopify Chatbot to Make Sales Easier > Shopify chatbots allow you to offer customer service for your Shopify store without a live agent. It's like having a 24/7 robot butler. - Published: 2022-05-05 - Modified: 2022-09-12 - URL: https://blog.hootsuite.com/shopify-chatbot/ - Categories: Strategy - Tags: English - : pll_wpml_2774875 - Network: Commerce Shopify chatbots are the future! Chatbots allow you to offer customer service for your Shopify store without a live agent. It's like having a 24/7 robot butler. Plus, when chatbots answer common questions, they save your staff — or yourself — from having to do it. This frees up time you can spend doing work that chatbots can't (robots haven't quite taken over yet). The name of the game with chatbots is convenience for your customer and cost savings for you. This article highlights ways you can use chatbots to better your eCommerce store. We've also included some chatbot do's and don'ts. Then, we end with some of our favorite Shopify chatbot brands and why you'll like them. What is a Shopify chatbot? A Shopify chatbot is an eCommerce tool that simulates natural conversation. They pull data from your store to automate several tasks. These include necessary customer communication, checking store inventory, performing returns, and encouraging sales. Shopify chatbots typically fall into one of three categories: Smart chatbots are artificial intelligence (AI)-driven Simple chatbots are rule-based bots Hybrid models are a mix of both simple and smart Chatbots that use AI are often more complex, leading to fewer robot-like mistakes. AI-powered chatbots come the closest to simulating actual, human-like actions out of the three types. You can use rule-based chatbots for simple tasks, like ordering pizza over the internet. They're often more cost-effective — at least initially. But, when these bots run into complicated (rather than predictable) requests, they fail.... --- ### Hootsuite Hacks: 24 Tricks and Features You Probably Didn’t Know About > These Hootsuite hacks will help you save time, stay organized, and manage social media better—that is, they'll change your life forever. - Published: 2022-05-04 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/hootsuite-tips/ - Categories: Strategy - Tags: Social media tools - Tags: English - : pll_wpml_344579 - Network: Hootsuite Sure, you know Hootsuite is a social media management tool that allows you to publish and schedule posts to multiple social networks from one dashboard. But it can do so much more than that. There are all sorts of hidden gems to save time and increase your brand’s social ROI. In fact, there are so many Hootsuite hacks, it’s hard to know where to start. For this post, we quizzed the Hootsuite customer success and social media teams about the little-known, under-appreciated features they want to sing about from the rafters. Buckle up for an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their businesses. In this video, we'll walk you through what an internal dashboard here at Hootsuite looks like, and some of our very favourite Hootsuite hacks for 2023: https://www. youtube. com/watch? v=Nl22qXYPeYw Scheduling and publishing hacks 1. Duplicate posts in Planner The duplicate button allows you to construct a series of similar or related posts without building each one from scratch. It’s the easiest way to repurpose content across your various social channels. Rather than cross-posting the same content on every platform, you can edit handles, hashtags, language and links to make each post appropriate for its intended home. It’s also great for targeting different time zones, languages, regions or audiences. If you’re running a big campaign, starting with duplicated posts can help keep your content consistent and aligned. Find the duplicate button by selecting your post... --- ### Taux d'engagement sur TikTok : petit outil de calcul et 5 astuces pour booster vos performances > Calculez en toute simplicité votre taux d'engagement sur TikTok et dopez vos performances sur l'application la plus populaire de la planète. - Published: 2022-04-26 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/fr/taux-de-engagement-sur-tiktok/ - Categories: Stratégie - Tags: Français - : pll_wpml_2773848 - Network: TikTok Avec plus d'un milliard d'utilisateurs actifs chaque mois et 3 milliards d'installations dans le monde, TikTok est rapidement devenue l'application de référence en matière d'engagement. En effet, non contente de réunir un nombre record d'utilisateurs, c'est aussi la plateforme qui offre le meilleur taux d’engagement, tous médias sociaux confondus. Pour les marketeurs, TikTok est une mine d'or. Non seulement ses nombreux utilisateurs se montrent engagés, mais ils sont aussi très actifs. Pour autant, cela ne veut pas dire que vous pouvez débarquer comme une fleur sur le réseau... Pour réussir sur TikTok, vous devez notamment cumuler les J'aime, partages et commentaires organiques, ainsi que les collaborations. Ces interactions ne sont pas propres à la plateforme, mais leur effet est bien différent de celui obtenu sur Instagram ou Facebook. Dans cet article, nous allons vous expliquer comment calculer votre taux d'engagement sur TikTok et vous donner quelques pistes pour l'améliorer. Nous allons nous concentrer sur les interactions authentiques et n'évoquerons donc pas l'achat de J'aime ou le recours à des bots (mais si le sujet vous intéresse, nous avons mené une petite expérience sur Instagram). Nous allons vous montrer comment mesurer votre succès sur TikTok à l'aide d'une feuille de calcul toute simple, mais aussi vous donner quelques clés pour stimuler un engagement peu vaillant. Prêt à passer à l'action ? C'est parti ! Qu'est-ce que l'engagement sur TikTok ? Avant d'étudier de plus près notre outil, commençons par définir la notion même d'engagement. De manière générale, l'engagement désigne tout élément... --- ### Ein nutzerfreundlicher TikTok Engagement Kalkulator (+ 5 Tipps für mehr Engagement) > Nutzen Sie unseren einfachen TikTok-Engagement-Kalkulator und entdecken Sie, wie Sie die Performance auf der weltweit beliebtesten App steigern können. - Published: 2022-04-26 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/tiktok-engagement-kalkulator/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2773848 - Network: TikTok Mit mehr als 1 Milliarde monatlich aktiven Nutzern und global 3 Milliarden App-Installationen ist TikTok schnell zu einer der attraktivsten Social-Media-Plattformen der Welt aufgestiegen. Die Plattform ist nicht nur ein Publikumsmagnet, sondern weist auch die höchsten Social-Media-Engagement-Raten auf. Für Marketer eröffnet TikTok eine Welt von Verbrauchern, die nicht nur sehr engagiert, sondern auch ständig aktiv sind. Heißt das, Sie könnten hier einfach auftauchen, Content posten und sofort Ergebnisse sehen? Leider nein. Um auf TikTok erfolgreich zu sein, braucht es organische Likes, Shares, Kommentare, Kooperationen und mehr. Diese Art von Engagement sind wir von anderen Social-Media-Plattformen gewohnt. Aber bei TikTok läuft es etwas anders, als auf Instagram oder Facebook. In diesem Beitrag zeigen wir Ihnen, wie Sie die Engagement-Raten auf TikTok berechnen und geben Ihnen einfach umsetzbare Tipps, wie Sie das Engagement auf der Plattform steigern können. Wir konzentrieren uns hier nur auf echtes Engagement. Erwarten Sie also keine Informationen zum Kauf von Likes oder dem Einsatz von Engagement-Pods (wenngleich Sie hier lesen können, wie das für uns auf Instagram funktioniert hat). Sie erfahren, wie Sie Ihren Erfolg auf TikTok messen können (mit einem nutzerfreundlichen TikTok-Engagement-Kalkulator) und was Sie selbst unternehmen können, wenn Ihre Engagement-Raten enttäuschen. Bereit, einzusteigen? Dann lesen Sie weiter. Was bedeutet TikTok-Engagement? Bevor wir uns unseren TikTok-Engagement-Rechner vornehmen, lassen Sie uns definieren, was wir unter „Engagement” verstehen. Grundsätzlich gilt alles, was die Aufmerksamkeit einer Person erregt, als Engagement. Dazu gehören Likes, Kommentare, Shares und Views. Das Engagement der Nutzer wird als wichtigster Faktor bei der Personalisierung der TikTok... --- ### What Happens When You Buy Instagram Followers > Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out. - Published: 2022-04-14 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/buy-instagram-followers-experiment/ - Categories: Experiments, Strategy - Tags: Experiments - Tags: English - : pll_wpml_345071 - Network: Instagram The Instagram fake follower industry is built on a pretty tempting proposition: spend a little money, and get a lot of followers. Overnight, you can go from a few hundred followers to 10,000 or more. With that boost, profits and partnerships are sure to follow? Sorry to burst your bubble, but no. Even though buying Instagram followers is cheap and easy, the hidden costs can be steep. You can ruin your reputation, alienate your real followers, and even lose your account if Instagram notices your deception. If you’re trying to become Instagram famous or build your business, buying followers won’t help you do it. In this post, we’ll walk you through the fake follower industry and show you what happens when you buy Instagram followers. Instead of scamming your way to success, we’ll also show you how to get more Instagram followers using tried and true tactics. Or you can watch the video of our most recent experiment where we tried to buy the most expensive followers we could: https://www. youtube. com/watch? v=-g2RjsO1ToQ How to buy Instagram followers First things first: let’s take a step-by-step look at how to buy Instagram followers. After that, we’ll tell you why you should save your money and your dignity. 1. Choose your provider There are a lot of companies selling fake Instagram followers, so you have plenty of choices here. Google “buy Instagram followers” and you’ll discover a brave new world of businesses with very questionable ethics. These businesses operate a little differently... --- ### Bots para Facebook Messenger: la guía completa para tu empresa > Descubre cómo usar bots para Facebook Messenger (chatbots) para optimizar la atención al cliente y el comercio en redes sociales. - Published: 2022-04-13 - Modified: 2022-04-19 - URL: https://blog.hootsuite.com/es/bots-de-facebook-messenger/ - Categories: Estrategia - Tags: AI - Tags: Español - : pll_wpml_346369 - Network: Facebook ¿Te ha pasado que contactas a una empresa por mensaje privado en Facebook y esperas tanto tiempo la respuesta que, para cuando se comunican contigo, ya olvidaste que les habías escrito? Para una marca que intenta destacar en un competido mercado en línea, esto no da una buena impresión. La mayoría de las marcas no tiene los recursos para ofrecer atención al cliente y asistencia en ventas en línea las 24 horas del día. Afortunadamente, los chatbots no necesitan dormir (ni tomarse hora de comida). Un buen bot para Facebook Messenger puede responder preguntas a los clientes, rastrear pedidos, hacer recomendaciones de productos e, incluso, cerrar una venta a cualquier hora. La información más reciente de Facebook señala que hay 40 millones de empresas utilizando Messenger; sin embargo, solamente 300,000 tienen chatbots activos. Usar un chatbot puede ayudarte a crear una experiencia optimizada para tus clientes y seguidores y distinguirte de tu competencia. ¿Qué es un bot (o chatbot) para Facebook Messenger? Un chatbot es un software de mensajería automatizada que utiliza inteligencia artificial para conversar con las personas. Un bot para Facebook Messenger es un chatbot que vive dentro de Messenger; es decir, está ahí en todo momento para conversar con algunas de esas 1. 3 mil millones de personas que usan Facebook Messenger cada mes. Los chatbots pueden ser programados para entender preguntas, dar respuestas y ejecutar distintas tareas. Pueden, también, ofrecer una experiencia personalizada de compra en línea y hasta concretar ventas. Beneficios de usar bots para... --- ### Comment publier sur Instagram depuis un PC ou un Mac (3 méthodes) > Publier sur Instagram depuis un PC ou un Mac pour gagner à la fois en temps et en flexibilité. Qui ne le souhaiterait pas ? - Published: 2022-04-12 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/publier-sur-instagram-depuis-ordinateur-pc-mac/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_2226107 - Network: Instagram Vous en avez assez de publier sur Instagram depuis votre téléphone ? Vous vous demandez comment publier sur Instagram depuis votre PC ou votre Mac ? Vous êtes au bon endroit. La publication sur Instagram depuis votre ordinateur vous fait gagner du temps et offre plus de flexibilité dans ce que vous importez, par exemple des vidéos et photos retouchées. Et sans avoir à les importer sur votre téléphone au préalable. Voici donc trois méthodes pour publier sur Instagram depuis un ordinateur. Ou regardez la vidéo suivante de nos amis à Hootsuite Labs pour voir comment il peut être facile : https://www. youtube. com/watch? v=t0h6DcS9_34 Publier sur Instagram depuis un ordinateur Vous trouverez ci-dessous différentes méthodes pour publier sur Instagram depuis un PC ou un Mac. Nous vous expliquerons également comment publier du contenu avec Hootsuite, quel que soit le système d'exploitation utilisé. Méthode 1 : Publier sur Instagram depuis un ordinateur avec Hootsuite Voici la procédure à suivre pour publier sur Instagram depuis un PC ou un Mac avec Hootsuite : Connectez-vous à votre tableau de bord Hootsuite. Si vous n'avez pas de compte, vous pouvez en créer un ici gratuitement. Dans votre tableau de bord, cliquez sur le bouton vert Nouvelle publication en haut de l'écran. Une fenêtre Nouvelle publication apparaîtra. Sous Publier sur, sélectionnez le compte Instagram sur lequel vous souhaitez publier votre contenu. Si vous n'avez pas encore ajouté de compte, vous pouvez le faire en cliquant sur +Ajouter un compte de média social dans la... --- ### Vom Desktop auf Instagram posten: So geht’s (3 Methoden via PC oder Mac) > Zeit sparen und flexibler sein: So posten Sie vom desktop auf Instagram. (Welcher Social-Media-Manager wünscht sich das nicht?) - Published: 2022-04-12 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/vom-desktop-auf-instagram-posten/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_2226107 - Network: Instagram Sind Sie es leid, von Ihrem Handy aus auf Instagram zu posten? Wollten Sie immer schon wissen, wie Sie das stattdessen von Ihrem PC oder Mac aus tun können? Dann sind Sie hier an der richtigen Adresse. Wenn Sie direkt vom Desktop auf Instagram veröffentlichen, sparen Sie Zeit und sind flexibler beim Hochladen von Content (z. B. bearbeiteten Videos und Bildern). Und Sie müssen Ihre Insta-Posts nicht erst auf Ihr Smartphone hochladen. Im Folgenden stellen wir Ihnen drei Möglichkeiten vor, wie Sie vom Computer aus auf Instagram posten können. Oder schauen Sie sich dieses Video von unseren Freunden bei Hootsuite Labs an, um zu sehen, wie einfach es sein kann: https://www. youtube. com/watch? v=t0h6DcS9_34 So posten Sie vom Desktop aus auf Instagram Im Folgenden erfahren Sie, wie Sie von Ihrem PC oder Mac aus auf Instagram posten können. Wir zeigen Ihnen außerdem, wie Sie mit Hootsuite — das mit beiden Betriebssystemen funktioniert — Ihre Beiträge veröffentlichen können. Methode 1: So posten Sie von Ihrem Computer mit Hootsuite auf Instagram Um von einem PC oder Mac mit Hootsuite auf Instagram zu posten, folgen Sie diesen Schritten: Melden Sie sich auf Ihrem Hootsuite-Dashboard an. Wenn Sie noch keinen Account haben, können Sie hier einen kostenlos anlegen. Klicken Sie oben in Ihrem Dashboard auf die grüne Schaltfläche Neuer Beitrag. Das Fenster Neuer Beitrag wird angezeigt. Wählen Sie unter Posten an das Instagram-Konto aus, in dem Sie Ihren Content posten möchten. Sollten Sie noch keinen Account hinzugefügt haben, dann klicken Sie oben links im... --- ### Comment rédiger une biographie Instagram parfaite : idées, astuces et exemples > Découvrez comment créez et rédiger une biographie Instagram parfaite grâce à nos conseils, astuces et idées. - Published: 2022-04-10 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/comment-rediger-une-biographie-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_342318 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter De tous les réseaux sociaux, Instagram est celui qui connaît la croissance la plus fulgurante. C'est également celui sur lequel la répartition démographique est la plus homogène en ce qui concerne l'âge des utilisateurs. Par ailleurs, plus de 200 millions de personnes consultent un profil professionnel Instagram chaque jour. Votre profil Instagram donne la première impression de votre marque et constitue le pilier de votre présence sur le réseau. Au cœur de votre profil, se trouve votre biographie Instagram. Cette dernière met à votre disposition 150 caractères dans un emplacement de choix pour vous permettre de vous présenter et de montrer à vos nouveaux visiteurs pourquoi ils doivent s'abonner et interagir avec votre marque. Ce qu'une biographie Instagram est censée apporter à votre marque Votre biographie Instagram montre à vos visiteurs qui vous êtes, ce que vous offrez et pourquoi il est important qu'ils s'en soucient. Cela vaut la peine de consacrer un peu de temps à la parfaire. Il s'agira peut-être du premier point de contact avec votre marque pour quelqu'un qui la découvrira en cliquant sur un hashtag Instagram. Est-ce que votre biographie explique clairement pourquoi il faut vous suivre ? Présente-t-elle votre marque sous son meilleur jour ? Une biographie Instagram réussie met en valeur la personnalité de votre marque et fait en sorte que les utilisateurs agissent, que ce soit en cliquant sur votre lien, en visitant votre boutique physique ou tout simplement en suivant votre compte. Ce qui est inclus dans la biographie de votre... --- ### Facebook Messenger: La guía completa para empresas > Facebook Messenger es una de las aplicaciones de mensajería más importantes que usan las marcas para conectar con sus clientes en todo el mundo. - Published: 2022-04-06 - Modified: 2022-04-19 - URL: https://blog.hootsuite.com/es/facebook-messenger-para-empresas/ - Categories: Estrategia - Tags: Comercio social, Servicio al cliente - Tags: Español - : pll_wpml_344406 - Network: Facebook Facebook Messenger es una de las aplicaciones de mensajería más importantes que usan las marcas para conectar con sus clientes alrededor del mundo. Cada mes, las empresas intercambian más de 20 mil millones de mensajes con los usuarios de Messenger. Actualmente, los mensajes son el medio preferido para comunicarse con una empresa cuando se requiere servicio al cliente. 64% de las personas de los distintos grupos de edad dice que prefiere enviar un mensaje a una empresa que llamar o escribir un correo electrónico. Pero las aplicaciones de mensajería no son solamente herramientas de apoyo. Muchas empresas realizan marketing a través de Facebook Messenger para impulsar sus resultados a lo largo del viaje de compra del cliente, desde generar conciencia de marca hasta asegurar las ventas. En esta guía te explicaremos cómo usar Facebook Messenger para todas tus necesidades comerciales. Además, te compartiremos algunos consejos y mejores prácticas para aplicar en tu siguiente campaña de marketing en Facebook Messenger. ¿Qué es Facebook Messenger? Facebook Messenger es la aplicación y plataforma de mensajería nativa de Facebook. Más de 1. 3 mil millones de personas alrededor del mundo usan Messenger para mantenerse en contacto con amigos, familia... y empresas. La plataforma soporta mensajes de texto, notas de voz y videollamadas (incluyendo llamadas grupales). Los usuarios pueden personalizar su experiencia con una selección de temas, stickers y reacciones personalizadas con el uso de avatares. Desde junio de 2021, Facebook ha estado probando un sistema de pago dentro de la app, Facebook Pay, que... --- ### 20 idées de post Instagram pour doper l'engagement > Ces idées de post Instagram vous aideront à promouvoir votre marque, impliquer vos abonnés et favoriser les partages de vos contenus. - Published: 2022-04-05 - Modified: 2022-04-05 - URL: https://blog.hootsuite.com/fr/idees-de-post-instagram/ - Categories: Stratégie - Tags: Calculatrice - Tags: Français - : pll_wpml_342793 Instagram est toujours l'un des meilleurs moyens pour échanger avec ses clients en ligne... Si vous avez de bonnes idées de post Instagram. Même la génération Z trouve le réseau toujours cool... D'ailleurs, des études montrent qu'Instagram est préféré aux autres plateformes, TikTok compris. 90 % de ses utilisateurs affirment suivre au moins une entreprise, ce qui montre bien que le réseau offre aux marques l'opportunité de renforcer leurs relations avec leurs clients actuels et de piquer l'intérêt de clients potentiels. Les utilisateurs adultes d'Instagram consacrant presque 30 minutes par jour à la plateforme, n'hésitez pas à faire preuve de créativité pour attirer l'attention de vos abonnés. Vous manquez d'inspiration ? Jetez un œil à notre série récompensant les meilleures idées sur les médias sociaux, Fridge-worthy. Dans l'épisode 3, une banque balaie les idées reçues sur ses différentes générations de clients : https://youtu. be/-I14C3qtDV0 Si notre frigo vous laisse de marbre, consultez notre liste de 20 idées de post Instagram. Ajoutez-la à vos signets pour la retrouver lorsque votre créativité vous fera défaut. 20 idées de post Instagram Vous trouverez dans cet article ce que nous estimons être, en toute modestie, les meilleures idées de publication sur Instagram. Nous ne vous demandons pas de nous croire sur parole : mettez-les en application et constatez par vous-même le résultat ! Misez sur les reels View this post on Instagram A post shared by Natasha Video Tips (@shinewithnatasha) De temps à autre, vous pouvez montrer le ou les visages qui se cachent... --- ### Tasa de interacción de TikTok: cómo calcularla y trucos para mejorarla > Utiliza nuestra calculadora de engagement de TikTok y descubre la manera de aumentar tu rendimiento en la aplicación más popular del mundo. - Published: 2022-04-04 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/es/tiktok-engagement-rate-calculadora/ - Categories: Estrategia - Tags: Español - : pll_wpml_2773848 - Network: TikTok En este artículo te enseñaremos a calcular el engagement rate de TikTok y te daremos consejos sencillos para aumentar esta tasa en la plataforma. TikTok se ha convertido en una de las plataformas de redes sociales más atractivas del mundo y hoy cuenta con más de 1. 000 millones de usuarios activos mensuales y 3. 000 millones de instalaciones globales. La plataforma no solo atrae a grandes multitudes, sino que también es la que consigue las mayores tasas de engagement de las redes sociales. A través de TikTok, los profesionales del marketing pueden acceder a un mundo en el que los consumidores que no solo están muy comprometidos, sino que también son constantemente activos. ¿Significa esto que basta con aparecer y publicar contenido para empezar a ver resultados? Lamentablemente, no. Para tener éxito en TikTok se necesitan likes orgánicos, shares, comentarios, colaboraciones y mucho más. En realidad, este tipo de engagement o interacciones no es exclusivo de la plataforma, pero para estar asegurarlo habrá que aplicar enfoques diferentes al de Instagram o Facebook. En este artículo te enseñaremos a calcular el engagement rate de TikTok y te daremos consejos sencillos para aumentar esta tasa en la plataforma. Solo vamos a centrarnos en el engagement real, así que no encontrarás información sobre cómo comprar likes o unirte a los engagement pods (aunque en este artículo te contamos cómo nos funcionó en Instagram). Lo que sí haremos es enseñarte a medir tu éxito en TikTok (con una calculadora de engagement de TikTok... --- ### Snapchat for Business: The Ultimate Marketing Guide > If your business wants to connect with people under the age of 35, Snapchat is the place to be. Learn these essential Snapchat business tips. - Published: 2022-03-31 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/snapchat-for-business-guide/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_341423 - Network: Snapchat Snapchat launched in 2011. And as of 2022, Snapchat is still one of the top 15 most-used social media platforms in the world. While Facebook, YouTube, and Instagram may see more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. That’s because there are still 319 million users active on Snapchat each day. That’s millions of Snaps created, sent, and seen every day. Not sure what Snapchat is? Think Snaps have something to do with gingery cookies? Back up. We’ve got a beginner’s guide that will provide you with the basics and walk you through the platform. If you’re already comfortable using Snapchat, it’s time to take it to the next level. Here are essential Snapchat business tips and tricks you should know. Benefits of Snapchat for business First things first: Know that Snapchat might not be the right social media platform for every business. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. Connect with a younger demographic If your business wants to connect with people under the age of 35, Snapchat is the place to be. Data from Snapchat reveals that the social platform reaches 75% of millennials and Gen Z and 23% of American adults, outpacing both Twitter and TikTok. Source: Hootsuite Digital 2022 Report Data also shows that Snapchat is an engaging platform for this younger audience. On... --- ### Ideas para Instagram: 19 publicaciones que harán crecer tu negocio > Tener buenas ideas para Instagram puede hacer una gran diferencia en las interacciones con tu audiencia y el crecimiento de tu negocio. - Published: 2022-03-30 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/es/ideas-para-instagram/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_342793 Tener buenas ideas para Instagram puede hacer una gran diferencia en las interacciones con tu audiencia. Entre más interacciones tenga tu contenido y más veces sea compartido, más fácil será hacer crecer tu negocio en la plataforma. Instagram sigue siendo uno de los canales sociales más relevantes para conectar con los clientes. Después de todo, es la cuarta red social más usada en el mundo, solo después de Facebook, Youtube y WhatsApp (sí, todavía está por encima de TikTok). Así que, sin duda alguna, el potencial para las marcas con presencia en Instagram es innegable. Sin embargo, las cosas no suceden por arte de magia. Para aumentar las interacciones y mejorar tu crecimiento, es necesario estar al tanto de las tendencias y funciones más actuales de Instagram para generar contenidos impactantes que tus seguidores deseen compartir. Y para ayudarte en ese proceso, hemos preparado una lista de 19 ideas de publicaciones en Instagram para que la tengas a la mano y enciendas esa chispa creativa. 19 ideas de publicaciones en Instagram A continuación, hemos seleccionado las mejores ideas de publicaciones en Instagram a nuestro criterio. ¡Pero no te quedes con lo que nosotros decimos! Ponlas a prueba y ve qué tal te funcionan. Comparte algo sobre ti en Reels View this post on Instagram A post shared by Fotografía y vídeo|Belén S. (@belensimonestudio) De vez en cuando puede ser buena idea mostrar el rostro (o rostros) detrás de una marca. Con Reels, puedes compartir pequeños fragmentos de tu vida diaria,... --- ### HR Scams Are All Over Social—How to Make Sure That Job Offer's Real > HR impersonators are scamming potential job candidates through platforms like LinkedIn and via 1:1 messaging. Find out how to spot the signs. - Published: 2022-03-28 - Modified: 2024-10-24 - URL: https://blog.hootsuite.com/social-media-hr-scams/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2774306 - Network: LinkedIn We’ve all received our fair share of suspicious emails and have been trained on how to spot the new generation of phishing attempts, spoofed email addresses, and inconsistencies in language and presentation. But, do you know how to combat the HR scams that are increasingly popping up on social media? Recruitment processes can be stressful enough at the best of times, but especially so when pandemic-induced layoffs are taking place and financial security is on the line. Across all North American industries, 36. 5% of businesses have laid off at least one employee since the start of the pandemic. In Canada, that’s led to a consistent increase in job vacancies over the last two years. With these vulnerabilities in mind, it’s important to be well informed on the latest scam: one that’s targeting job hunters like you. Armed with information on what these recruitment impersonation scams look like, you’ll be better equipped to discern between a real recruiter and a fake one. What are HR impersonation scams? Impersonation scams aren’t new; they’re a tried and tested way for scammers to do what they do best: weasel their way into your pockets and get access to your valuable personal information. The novelty of these scams is that the threat has expanded past emails and permeated into social and 1:1 messaging—mediums where scammers can impersonate corporate recruiters with ease. Real HR employees are being impersonated in fictitious job offers sent on LinkedIn, in a scheme to ultimately get targets to share confidential... --- ### Snapchat Insights: How to Use the Analytics Tool (And What to Track) > Snapchat analytics or Insights helps you understand and prove the effectiveness of using Snapchat to grow your business. - Published: 2022-03-23 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/snapchat-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_344728 - Network: Snapchat Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Excited? Read on. What is Snapchat Insights? Snapchat Insights allows you to monitor and analyze your engagement on Snapchat and get detailed information about your audience. This will help you refine your social strategy. By measuring and understanding your Snaps’ performance, you can tweak and optimize your strategy on Snapchat for even bigger results. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. Ca-ching! How to use Snapchat Insights You can explore variations of Snapchat Insights on both the app and desktop. Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Let’s get to it! On Mobile Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already! ) Login with your account details Open the Snapchat app on your device Tap your Bitmoji/avatar in the top left-hand corner to navigate to the home screen Tap the Insights tab to access your Snapchat analytics data Can’t see Insights on your app? You might not have a large enough following just yet. Snapchat Insights is... --- ### Instagram Monetization: A Complete Guide for Creators and Influencers > Follow this step-by-step process to monetize your Instagram and start earning a living as a professional creator — today. - Published: 2022-03-23 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/instagram-monetization/ - Categories: Strategy - Tags: Social commerce - Tags: English - : pll_wpml_2774221 - Network: Instagram There are so many ways to monetize your Instagram presence. You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. Not to sound like a get-rich-quick-infomercial, but by being aware of new monetization features, you can be among the first early adopters and have a greater chance of earning good money with that feature. The early bird catches the worm fat paycheck. So, whether you’re a beauty or fashion influencer, filmmaker, photographer, or other creative content creator, these are all the brand new and tried-and-true Instagram monetization methods you need to know. What is Instagram monetization? Monetizing your Instagram can take many forms, from working with brands, earning ad revenue on videos, accepting tips, or trying out the new Instagram Subscriptions feature. There’s a key difference between monetization and selling, though. For creators and infleuncers, monetizing an Instagram account doesn’t mean selling physical or digital products to a social audience. It means earning money for the content you’re already putting out there on the platform: posts, Reels, and Stories. Selling products and services directly on social media (e. g. via Instagram Shops or by hooking up your online store to social media) is social commerce. You can (and should) do that, but it’s not monetization in this context. Instagram is the most popular platform for monetizing content creation.... --- ### Acheter des abonnés TikTok, une bonne idée ? Nous avons testé pour vous > Et pourquoi ne pas acheter des abonnés TikTok ? Pour répondre à la question, nous nous sommes livrés à une expérience. Les résultats nous ont surpris! - Published: 2022-03-17 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/fr/acheter-abonnes-tiktok/ - Categories: Stratégie - Tags: Français - : pll_wpml_2771621 - Network: TikTok Vous avez dans l'idée d'acheter des abonnés TikTok ? Ce n'est pas moi qui vais vous jeter la pierre. À l'ère de la gratification instantanée, il est plus que tentant d'acheter directement les indicateurs qui vous intéressent. Bénéficier d'une croissance organique prend un temps fou et vous avez besoin d'une communauté d'abonnés maintenant ! Il est désormais possible de commander une pizza en se fendant d'un simple émoji sur Twitter. Pourquoi ne pourrait-on pas acheter notre célébrité sur TikTok en cliquant sur un bouton ? Pour répondre à cette question, nous nous sommes livrés à une petite expérience. Le moins que l'on puisse dire, c'est que les résultats nous ont surpris... Et vont certainement vous surprendre, vous aussi. L'application TikTok a été téléchargée plus de deux milliards de fois et réunit 100 millions d'utilisateurs actifs rien qu'aux États-Unis. Il s'agit de LA plateforme du moment, mais il devient de plus en plus difficile d'y sortir du lot ou de figurer parmi ses utilisateurs incontournables. Tout ça pour dire qu'il n'est pas surprenant que des dizaines d'entreprises vous proposent d'acheter des abonnés et des J'aime en vous promettant ainsi un succès bien plus rapide sur le réseau. Pensez à toutes ces heures que vous pourriez consacrer à regarder des familles soudées se déhancher au son de « Blinding Lights ». Reste une question toutefois : est-ce que cette astuce marche ? Est-ce que le fait d'acheter des abonnés TikTok aide votre marque ou risque au contraire d'endommager sa réputation sur les... --- ### What Is Substack and How Does It Work? > "What is Substack" is a question with a deceptively simple answer. Yes, it's an email newsletter platform. But it's also much more than that. - Published: 2022-03-17 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/what-is-substack/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2774154 - Network: Substack The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing. In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. And it might just be the missing piece in your social media marketing plan. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand. What is Substack? Substack is an email newsletter platform. Its simple interface and ability to publish (and monetize) posts on the web have made it a game changer for writers of any skill level. For journalists, the app is alluring because it doesn’t rely on editors or ad sales to get their message across. For thought leaders, it’s a great way to jot down some thoughts and deliver them directly to their pupils. For new writers, it’s a great way to build a portfolio while finding an audience, however niche the topic might be. For creators, it’s a great way to monetize the loyal following you’ve built on social media. Substack is known for its hands-off approach to censorship. While there are still some publishing guidelines... --- ### 42 estadísticas de Instagram relevantes para tu negocio > Instagram experimentó un crecimiento enorme. Estas estadísticas de Instagram demuestran lo valiosa que es la red social para tu negocio. - Published: 2022-03-16 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/es/lista-completa-de-estadisticas-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_343147 - Network: Instagram Cuando el CEO de Instagram, Adam Mosseri, anunció este año que Instagram “ya no es una aplicación para compartir fotos cuadradas”, en realidad, solo aseveró lo obvio. Basta con echarle un vistazo a las estadísticas de Instagram de este año para notar el gran camino que ha recorrido la plataforma desde sus inicios. A lo largo de poco más de una década, Instagram ha evolucionado. Y lo ha hecho junto con su base de usuarios, sus funciones para empresas, sus algoritmos, y capacidades tecnológicas. Por ello, al planear y refinar una estrategia de Instagram ganadora es importante conocer los datos más recientes sobre la aplicación. Para facilitarte las cosas y asegurar que tengas la información correcta, hemos compilado las estadísticas más relevantes de Instagram que necesitas tener presentes este año. Estadísticas generales de Instagram 1. Instagram celebrará su 14° aniversario en 2024 A estas alturas, Instagram es prácticamente un adolescente (intenso y de carácter cambiante, por decir lo menos), así que si tu equipo de marketing sigue considerando que la plataforma es una moda pasajera, tenemos noticias para ti: Instagram no se irá a ninguna parte. Por supuesto, la aplicación ha evolucionado considerablemente desde su lanzamiento en octubre de 2010. Simplemente, pensemos en esa primera foto del perro del fundador con la que fue inaugurada la plataforma y los Reels que vemos ahora. Por eso es tan importante mantenerse al tanto de las tendencias y herramientas más recientes de Instagram, que siguen evolucionando en su segunda década de existencia. 2.... --- ### 10 trucos de TikTok que necesitas conocer (si eres principiante, ¡comienza aquí!) > Conoce los trucos de TikTok que te ayudarán a destacar en la página Para ti con contenido único y atractivo. - Published: 2022-03-14 - Modified: 2022-06-17 - URL: https://blog.hootsuite.com/es/trucos-de-tiktok/ - Categories: Estrategia - Tags: Español - : pll_wpml_2770071 - Network: TikTok Si tienes un sketch de comedia que compartir, te encantan las coreografías o, simplemente, quieres impresionar a tu primo adolescente cool, es momento de familiarizarte con algunos trucos de TikTok. Si estás pensando en abrir una cuenta de TikTok, ¿por qué no hacer las cosas bien desde el inicio? A estas alturas, está claro que TikTok no es una moda pasajera en el mundo de las redes sociales. La aplicación, a la fecha, tiene más de mil millones de usuarios activos y las cifras siguen aumentando. En pocas palabras, TikTok llegó para quedarse. Tu primo adolescente no se equivocó (al menos, no esta vez). Así que si te sientes abrumado cada vez que abres TikTok, sigue leyendo para aprender sobre las habilidades básicas que necesitarás para aprovechar al máximo la plataforma de redes sociales más popular de estos tiempos. (Y si eres completamente nuevo en TikTok y necesitas una guía paso a paso, tenemos justo lo que buscas en esta otra entrada). 10 trucos de TikTok que necesitas conocer ¿Estás listo para adentrarte en las tendencias actuales de TikTok y destacar en muchas páginas #Parati? Domina estos trucos de TikTok y estarás listo para crear el contenido de tus sueños. Cómo hacer una presentación de fotos en TikTok Una imagen puede valer más que mil palabras, pero, a veces, ni siquiera eso es suficiente. Si necesitas varias imágenes para contar una historia completa, júntalas en una presentación de TikTok. Toca el signo de más en el feed principal para crear... --- ### Sie wollen TikTok-Follower kaufen? Hier erfahren Sie, was passiert, wenn Sie das tun > Lohnt es sich, TikTok-Follower zu kaufen? Wir haben ein Experiment mit überraschenden Ergebnissen gemacht. Neugierig? - Published: 2022-03-10 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/de/tiktok-follower-kaufen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2771621 - Network: TikTok Sie überlegen sich, TikTok-Follower zu kaufen? Das kann ich verstehen. In einer Welt der Instant-Befriedigung kommt man schon mal in Versuchung, die begehrten Metriken einfach käuflich zu erwerben. Wenn unsere Gesellschaft die Technologie entwickelt hat, um eine Pizza mit einem Emoji auf Twitter zu ordern, warum nicht auch mit einem Klick auf einen Button auf TikTok berühmt werden? Organisches Wachstum braucht sooo lang, und Sie wollen auf der Stelle eine ansehnliche und üppige Follower-Liste haben! TikTok wurde bereits mehr als zwei Milliarden Mal heruntergeladen und verzeichnet weltweit über eine Milliarde aktive Nutzer. In Deutschland hat die App Stand November 2021 circa 14,7 Millionen Nutzer. Allein im September 2021 wurde TikTok laut Statista rund 200. 000 Mal aus dem App Store Deutschland heruntergeladen. Hier ist der Ort, um zu sehen und gesehen zu werden, aber es wird immer schwieriger, sich von der Masse abzuheben oder sich als TikTok-Poweruser zu etablieren. Es kommt also nicht überraschend, dass Dutzende von Unternehmen auf den Plan treten, um TikTok-Follower und Likes zu verticken — eine Abkürzung zum TikTok-Erfolg ließe so viel mehr Zeit am Tag, um gesunden Familien beim Tanzen zu „Blinding Lights“ zuzuschauen. Die Kardinalfrage lautet: Funktioniert das wirklich? Nutzt der Kauf von TikTok-Followern Ihrer Marke tatsächlich? Oder kann das potenziell ins Gegenteil umschlagen und Ihrer Social-Media-Reputation schaden? Nach Dutzenden von Episoden von Behind the Music, unserem Experiment zum Kauf von Instagram-Followern und Erkenntnissen aus fast der gesamten Geschichte der Menschheit kam uns der leise Verdacht, dass sich Glück nicht mit schnödem Mammon kaufen... --- ### TikTok Entreprise : guide d'utilisation détaillé > Découvrez comment créer un compte TikTok Entreprise et mettre en place une stratégie performante sur cette plateforme : près d'un milliard d'utilisateurs vous y attendent. - Published: 2022-03-08 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/fr/tiktok-entreprise-guide-dutilisation/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_2772278 - Network: TikTok Vous n’avez pas encore de compte TikTok Entreprise ? Écoutez nos conseils, vous devriez ! Au premier abord, on pourrait se dire que TikTok n'a d'intérêt que pour les comédiens en herbe et les mères de famille qui aiment se déhancher sur des rythmes endiablés. En réalité, TikTok est une véritable mine d'opportunités commerciales. Rien d'étonnant à cela : c'est aujourd'hui LA plateforme sur laquelle il faut être vu. TikTok compte 1 milliard d'utilisateurs actifs, un vivier incroyable pour les marques, qui peuvent y échanger de manière inédite avec leur public. Par ailleurs, avec le lancement de TikTok Shopping, le potentiel commercial du réseau a encore augmenté. Suivez les traces des plus grands en profitant des tendances et des Hashtag Challenges, en testant les diffusions en temps réel ou en utilisant les outils de montage et sons tendance pour créer de courtes vidéos bourrées d'énergie qui mettent en valeur votre marque. Autant vous le dire, malgré ces avantages, TikTok n'est pas toujours d'abord facile. Avec ce guide, vous aurez toutes les cartes en main pour mettre votre compte TikTok Entreprise sur de bons rails. Poursuivez votre lecture pour découvrir comment votre entreprise peut profiter de la puissance de TikTok. De la création d'un compte à la mesure de vos performances, faisons le tour des bases. Présence sur TikTok : guide pour les entreprises Étape 1 : Créez un compte Entreprise Si vous disposez déjà d'un compte TikTok personnel, vous pouvez passer à un compte Entreprise en un claquement de doigts... --- ### How Long Should a Social Media Video Be? Tips for Every Network > How long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. - Published: 2022-03-08 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/social-media-video-length/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2773963 Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. It can be hard to nail the runtime, but there’s certainly a sweet spot that will ensure the most engagement. Read on to learn the best possible video lengths for each social network. How long should a social media video be? General Best Practices Before we get into specifics, there are a few things we should note about the general best practices for video content. • Video is a must. As published in our Digital 2022 report, watching videos is the fourth most popular reason people use the internet, period. If you’re not making videos yet, it’s time to get on board. Source: Digital 2022 report • Keep it clear. Video is not as easy as it looks. You’ll want to make sure the audio is crisp and clean, and that the visuals are also clear. Avoid design elements that muddle your images. • Use captions. The Digital 2022 report explains that 30% of users aged 18-34 are watching videos with sound more than ever before. But you should still make sure to include accurate, grammatically correct captions so that the other 70% can enjoy your content. • Be punchy. Consider the pop song. While genres, trends and styles have shifted, the hit... --- ### ¿Quieres comprar seguidores de TikTok? Esto es lo que pasa si lo haces > ¿Vale la pena comprar seguidores de TikTok? Hicimos un experimento para descubrirlo. Los resultados te sorprenderán tanto como a nosotros. - Published: 2022-03-07 - Modified: 2022-06-17 - URL: https://blog.hootsuite.com/es/comprar-seguidores-de-tiktok/ - Categories: Estrategia - Tags: Español - : pll_wpml_2771621 - Network: TikTok ¿Estás pensando en comprar seguidores de TikTok? Lo entendemos. En este mundo de gratificación instantánea, es muy tentador comprar las métricas que deseamos tener. Si como sociedad hemos desarrollado la tecnología para pedir pizza con un emoji en Twitter, ¿por qué no poder volverte famoso en TikTok con un solo clic? El crecimiento orgánico toma demasiado tiempo y tú quieres una extensa lista de seguidores ¡AHORAAAA! TikTok ha sido descargada más de dos mil millones de veces y tiene 100 mil millones de usuarios activos. Definitivamente, es el lugar para ver y ser visto, aunque cada vez es más difícil destacar entre la multitud o posicionarte como una potencia creativa de TikTok. Por todo lo anterior, no es de sorprender que hayan surgido varias empresas dedicadas a vender seguidores y likes de TikTok. Después de todo, un atajo para el éxito en TikTok nos daría más tiempo libre para ver a familias enteras bailar al ritmo de “Blinding Lights. ” La pregunta es: ¿Funciona? ¿Comprar seguidores de TikTok realmente puede beneficiar a tu marca? O, por el contrario, ¿tiene el potencial de causar lo contrario y dañar tu reputación en redes sociales? Después de docenas de episodios de Behind the Music, nuestro experimento anterior sobre comprar seguidores de Instagram y una gran parte de la historia humana, teníamos la sospecha de que el dinero no compra la felicidad, ni siquiera en TikTok. Pero, por supuesto, solo había una manera de confirmarlo. Así que agarré mi tarjeta de crédito y fui... --- ### A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement) > Use our simple TikTok engagement calculator and find ways to boost your performance on the world’s most popular app. - Published: 2022-03-03 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/tiktok-engagement/ - Categories: Strategy - Tags: Calculator, Social media engagement, Social media strategy - Tags: English - : pll_wpml_2773848 - Network: TikTok With more than 1 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Does this mean you can just show up, post some content, and start seeing results? Sadly, no. Being successful on TikTok requires organic likes, shares, comments, collaborations, and more. This kind of engagement is not unique to the platform, but securing it will look different than on Instagram or Facebook. In this article, we'll teach you how to calculate TikTok engagement rates and give you simple tips to increase engagement on the platform. We're only going to focus on genuine engagement here, so you won't find any info on buying likes or joining engagement pods. What we will do is teach you how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and how to give yourself a boost if your engagement rates are falling short. If you're ready to take the next steps, read on. And also watch this video on how to use TikTok engagement to grow on the platform: https://youtu. be/yYGSwm7RVFw What does TikTok engagement mean? Before we dive into our TikTok engagement calculator, let's first define what we mean by "engagement. " For the most part,... --- ### So nutzen Sie TikTok for Business: eine Schritt-für-Schritt-Anleitung > Wie Sie einen TikTok for Business Account einrichten und eine erfolgreiche Strategie für diese Plattform mit einer Milliarde aktiver Nutzer entwickeln. - Published: 2022-03-02 - Modified: 2022-08-09 - URL: https://blog.hootsuite.com/de/tiktok-for-business/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_2772278 - Network: TikTok Haben Sie TikTok for business noch nicht in Ihre Strategie aufgenommen? Sollten Sie. Auf den ersten Blick sieht es vielleicht danach aus, als wäre TikTok einfach nur eine Plattform für kurze Comedy-Sketches und tanzende Mütter—doch die geschäftlichen Möglichkeiten auf TikTok sind sehr reizvoll. Schließlich hat das Social-Media-Netzwerk eine Milliarde monatlich aktive Nutzer. TikTok ist der Ort, wo man heute sehen und gesehen werden muss. Das bedeutet: Marken haben hier die Möglichkeit, auf eine ganz neue Art und Weise mit ihrer Zielgruppe in Kontakt zu treten. Und mit dem Start von TikTok Shopping wächst das kommerzielle Potenzial der Plattform nur noch weiter. Folgen Sie also dem Beispiel der großen Marken, die das Potenzial von TikTok bereits heute optimal ausschöpfen. Nutzen Sie Trendthemen und Hashtag-Challenges, experimentieren Sie mit TikTok-Livestreams oder spielen Sie mit Bearbeitungs-Tools und trendigen Sounds, um energiegeladene Kurzvideos zu erstellen, die Ihr Unternehmen repräsentieren. Natürlich kann sich das alles etwas überwältigend anfühlen, vor allem, wenn Sie neu auf der Plattform sind. Betrachten Sie diesen Blogpost daher als zentrale Anlaufstelle für alles, was Sie wissen müssen, um Ihr TikTok-Business-Konto einzurichten und zu nutzen. Im Folgenden informieren wir Sie darüber, wie Sie TikTok for Business nutzen—von der Einrichtung eines Accounts bis zum Messen Ihres Erfolgs. So nutzen Sie TikTok for Business Schritt 1: Besorgen Sie sich ein TikTok-Business-Konto Wenn Sie bereits einen persönlichen TikTok-Account haben, können Sie problemlos zu einem Business-Konto wechseln: Fahren Sie einfach mit Punkt 4 fort. Laden Sie die TikTok-App herunter und öffnen Sie sie. Erstellen Sie einen neuen... --- ### Experiment: Does the 7-Second TikTok Challenge Actually Work? > TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long. - Published: 2022-03-02 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/experiment-7-second-tiktok-challenge/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2773857 - Network: TikTok While dancing, lip-synching, mom-pranking, and trying to make “goblincore” a thing are among the more popular things to do on TikTok, for ambitious creators and social media managers, there’s one activity that trumps them all: trying to game the TikTok algorithm. At this point, TikTok has been downloaded more than 2 billion times, with over 689 million active users globally. It’s the fastest-growing social media platform in the world, and making it onto the For You Page (or “FYP”) is an opportunity to get a taste of a massive, highly engaged new audience. The For You Page is where likes, views, and new followers are found; where TikTok legends are born! No wonder so many people (including us) are obsessed with trying to crack the code. So when we heard about a new challenge that allegedly offered a shortcut to getting on the FYP, we jumped on it. Known as the Seven-Second Challenge, TikTok creators were reporting incredible engagement, simply by posting text-heavy, seven-second videos featuring trending audio clips. Was it really that easy? Or just a coincidence? The Hootsuite social team warmed up their typing thumbs, cued up a hot new track, and bravely hit record to find out. Hypothesis: 7-second TikTok videos with lots of text get more reach TikTok users are currently sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long that feature lots of text and a trending sound. https://www. tiktok. com/@marisssabrooks/video/7056909230779075887? is_copy_url=1&is_from_webapp=v1&lang=en It’s... --- ### Social Media Marketing for Retail Brands: 5 Essential Tips > Social media marketing can benefit retail brands at every stage of the sales funnel. Find out how to start selling and building relationships with your customers on social. - Published: 2022-03-02 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/social-media-marketing-for-retail-brands/ - Categories: Strategy - Tags: Social commerce, Social media strategy - Tags: English - : pll_wpml_2773866 Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters (74. 8%) of the world’s population over the age of 12 use social media. That’s more than 4. 6 billion people, up from 1. 5 billion a decade ago. Those people are engaging with retail brands on social. Nearly a quarter (23%) of social media users follow a brand or company they already purchase from. And 21. 5% follow companies and brands they’re thinking of purchasing from. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. Social marketing can benefit retailers at every stage of the sales funnel. https://www. youtube. com/watch? v=hcOrN0OYTJ4&feature=youtu. be Let’s look at how retailers use social media to build their brands and increase sales. How to use social media marketing for retail to get more sales 1. Treat social media as part of your sales funnel Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy. ” Another 26. 3% use social for “finding products to purchase. ” An even larger number of social users turn to social networks to research brands: 43. 5%. Young women aged 16 to 24 are especially likely to use social for brand research. Source: Hootsuite Global State of Digital 2022 Smaller social networks are... --- ### Auf TikTok kostenlos an Follower kommen: 11 Top-Tipps > Lassen Sie sich nicht von Websites täuschen, die Ihnen „echte“ TikTok-Follower verkaufen wollen. So kommen Sie auf die ehrliche Art an TikTok-Follower! - Published: 2022-02-23 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/de/wie-sie-an-tiktok-follower-kommen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2771474 - Network: TikTok Sie suchen nach einem Rezept, um viele Follower auf TikTok zu gewinnen? Das leuchtet ein. Mit über einer Milliarde aktiven Nutzern weltweit ist sichtlich jeder und seine kleine Schwester auf TikTok. Wenn Sie dort viele Follower haben, kann das einen direkten Draht zur Zielgruppe Ihres Unternehmens bedeuten—eine Verbindung, von der die meisten Marketingstrategen nur träumen können. Um genau das zu erreichen, muss Sie Ihre Zielgruppe finden können. Wie stellen Sie das an? Und wie machen Sie sich im Idealfall sogar interessant für potenzielle Follower? Spoiler-Alarm: Das ist gar nicht so einfach; wenn es das wäre, wären wir alle schon längst viral gegangen. Lassen Sie sich auf keinen Fall von Apps verlocken, mit denen Sie Bots und Fake-Follower kaufen können. Das stärkt vielleicht Ihr Ego, leistet aber nichts für die Bekanntheit Ihrer Marke. Die folgenden Tipps zeigen Ihnen, wie Sie auf ehrliche Art und Weise an mehr TikTok-Follower kommen. Wie Sie kostenlos an mehr TikTok-Follower kommen Definieren Sie Ihre Zielgruppe Man kann es nicht jedem recht machen. Wenn Sie Ihre Zielgruppe kennen, wissen Sie auch, wie Sie deren Aufmerksamkeit gewinnen. Seien Sie speziell. Scheuen Sie nicht vor Nischenmärkten zurück. Was mögen die Leute? Was lehnen Sie ab? Wenn Sie eine klare Vorstellung davon haben, wer Ihre Zielgruppe ist (und wer nicht dazugehört), dann werden Ihre Inhalte direkt auf der „Für dich“-Seite Ihrer Follower landen. Auf dieser Seite landet man, wenn man TikTok öffnet—und genau dort wollen Sie sein! Finden Sie heraus, was Ihre Zielgruppe mag Sie wissen nicht, was Ihre Follower... --- ### ¿Quieres comprar seguidores en Instagram? Esto es lo que pasa cuando lo haces > ¿Por qué la gente compra seguidores en Instagram? ¿Vale la pena? ¿Cuáles son los riesgos? Hicimos un experimento para tener las respuestas. - Published: 2022-02-21 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/comprar-seguidores-en-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_345071 - Network: Instagram Todos sabemos que hay muchas cosas que puedes fingir en Instagram: unas vacaciones, un anillo, un acuerdo con una marca, tu personalidad... así que, ¿por qué no hacer lo mismo con tu número de seguidores? Dejando de lado la broma, entendemos por qué puede ser tentador. Quizá, estás comenzando una cuenta de marca en Instagram desde cero y deseas dar una buena primera impresión. O, tal vez, quieres aprovechar tus habilidades en Instagram para ganar una parte de esos $5. 8 mil millones de dólares que las marcas están gastando en influencers en Instagram en 2021. Por otro lado, quizá estás leyendo este artículo porque representas a una marca y deseas saber cómo identificar a los influencers que han construido una audiencia valiosa de gente real y librarte de quienes solo quieren tu dinero y no le aportarán absolutamente nada a tu ROI (retorno de inversión). La cosa es: ¿comprar seguidores en Instagram realmente ofrece alguna ventaja para tu estrategia de Instagram? ¿Puede ser totalmente inofensivo? ¿Qué riesgos corres cuando lo haces (además de, posiblemente, una conciencia intranquila? ) Para saber de primera mano qué pasa cuando tienes seguidores falsos en Instagram, decidimos hacer un experimento. Sigue leyendo para saber qué sucedió cuando soltamos nuestra tarjeta de crédito y compramos a los mejores seguidores que el dinero puede comprar. También puedes ver este video que resume los resultados: https://www. youtube. com/watch? v=L6GmsLKxago Cómo comprar seguidores de Instagram Primero, veamos el paso a paso de cómo comprar seguidores de Instagram (y,... --- ### Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More > There's a lot of new stuff coming to Hootsuite in Q1 2022. Get a sneak peek of all the things we just couldn't wait to share with you. - Published: 2022-02-18 - Modified: 2022-02-18 - URL: https://blog.hootsuite.com/hootsuite-product-updates-q1-2022/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2773691 - Network: Hootsuite We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what's coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social network depth: We’re working hard to provide the most up-to-date channel capabilities as social platforms continue to evolve. Time-saving workflows: We’re helping you increase efficiency, productivity, and collaboration. This is a longer term priority for our product teams. Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to you. Clear ROI: We’re committed to helping you measure the success of your social media initiatives and show the value of your social efforts. Looking ahead into the future of our solutions, we’re focused on three different buckets in terms of our prioritization. The now, the next and the later. Now (and In the short-term), we’re focused on setting you, our customers, up for success while delivering a single, cohesive experience. We want you to feel confident using social media... --- ### How to Edit Instagram Photos Like a Pro > You don’t need to be a professional photographer to produce stunning images. Learn how to edit Instagram photos to grow your following. - Published: 2022-02-10 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/how-to-edit-instagram-photos/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_355451 - Network: Instagram Instagram is a visual platform — so having great photos is key to a successful Instagram strategy. In other words: quality images result in quality engagement. Thankfully, you don’t need to be a pro photographer to post beautiful content to your Instagram accounts. All you need is your smartphone camera, a few editing tools and tricks... and a little practice. Watch this video if you want to learn how to edit your photos for Instagram using Adobe Lightroom: https://www. youtube. com/watch? v=IUatzlZGUOQ Or, read on to learn how to edit Instagram photos to grow your audience and establish a compelling brand aesthetic. You’ll also get a breakdown of some of the best photo-editing apps that can take your images (and engagement) to new heights. How to edit Instagram photos the basic way Instagram has built-in editing tools and filters, so this is a great place to start if you’re just starting to dabble in the world of image manipulation. 1. Begin with a quality photo Even the best filter can’t disguise a bad picture, so make sure you’re starting with a quality photo. Natural light is always the best option but use the HDR mode on your smartphone camera when shooting in dim light, close up, or outdoor portraits for best results. Another pro tip? Snap a bunch of shots to make sure you’ve got options when posting time rolls around. If you’re strapped for time or inspiration, try customizing stock photography. There’s a whole wide world of free, quality... --- ### Facebook Marketplace: 5 ventajas de utilizarlo para tu empresa > Cualquier persona puede comprar y vender en Facebook Marketplace, pero ¿puede un negocio aprovechar esta herramienta? ¡Vamos a averiguarlo! - Published: 2022-02-10 - Modified: 2022-02-10 - URL: https://blog.hootsuite.com/es/vender-en-facebook-marketplace/ - Categories: Estrategia - Tags: Español - : pll_wpml_2221671 - Network: Facebook A estas alturas, seguramente conoces o incluso has utilizado Facebook Marketplace. En comparación con otras plataformas que se dedican a la venta y compra de productos y servicios en línea, esta es relativamente nueva (su primera aparición fue en 2016). Sin embargo, año con año, su alcance ha ido aumentando exponencialmente. Esto ha generado que cada vez más personas, sobre todo emprendedores y pymes, la utilicen para incrementar sus ventas. Si todavía no sabes si vale la pena utilizar Facebook Marketplace, sigue leyendo... Facebook Maketplace: un campo de oportunidad para tu negocio Los mercados en línea o Marketplaces han experimentado un crecimiento acelerado en los últimos años. La pandemia por COVID-19 ha provocado una verdadera transformación digital a nivel mundial, por lo cual cada vez son más los consumidores que optan por las compras en línea y esto sólo seguirá aumentando. Cuando hay demanda habrá oferta, así que actualmente existen muchos Marketplaces (unos mejores que otros) atendiendo diferentes necesidades. Lo que es un hecho es que es un lugar conveniente para que un negocio comience en el mundo de las ventas en línea, ya que permite reducir costos, riesgos y tiempo. En muchas ocasiones, los emprendedores no cuentan en un inicio con el capital suficiente para invertir en el desarrollo de un sitio web comercial propio, o no pueden costear los gastos que implican mantenerlo. En este artículo hablaremos del Marketplace de Facebook, en específico de algunos de los beneficios que puedes aprovechar para tu negocio. Muchas personas piensan que... --- ### 20 Instagram Post Ideas to Boost Engagement > Great Instagram post ideas should promote your brand, engage your followers, and be hard to resist sharing with others. - Published: 2022-02-08 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/instagram-post-ideas/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_342793 Instagram is still one of the hottest spots online to connect with customers — if you’ve got good Instagram post ideas. Even Gen Z still thinks Instagram is cool. Research shows that most prefer it to other platforms — and that includes TikTok. 90% of Instagram users say they follow at least one business, which means brands have a chance to connect to strengthen relationships with current customers and pique the interest of potential ones. Since adult Instagram users are on the platform for nearly 30 minutes per day, you’ll want to drum up some creative Instagram posts to capture the attention of your followers. For inspiration, you could check out Hootsuite's own social media awards show, Fridge-worthy. Here's episode 3, where a bank does some generational myth-busting: https://youtu. be/-I14C3qtDV0 Or else read on to see our helpful list of 20 Instagram post ideas for business. You’ll want to bookmark this page for when you’re trying to ignite the creative spark. 20 Instagram post ideas Below we have what we consider the best Instagram post ideas. But, don’t take our word for it. Try some of these yourself and see how they do! Get real with Reels View this post on Instagram A post shared by Natasha Video Tips (@shinewithnatasha) Every once in a while, it’s a good idea to show the face (or faces) behind the brand. With Reels, you can show snippets of your daily life, passions, goals and any fun facts about yourself or your team. Try... --- ### How to Hide Likes on Instagram (and Why It’s Even an Option) > Instagram lets users choose whether or not they want to see likes on the platform. Learn how to hide likes on Instagram and find out why it's an option. - Published: 2022-02-08 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/how-to-hide-likes-on-instagram/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2773526 - Network: Instagram Do Instagram likes, like, even matter anymore? Instagram now gives all users the option to hide or unhide the like count on posts. That means that instead of the default numerical value you’d normally see under a photo, it simply names a few users and adds “and others. ” Here’s an example from four-legged fashion icon @baconthedoggers: Hiding your like count on Instagram is easy and reversible, and in some cases, might have a positive impact on the way you experience the app. Here’s how to do it. How to hide likes on Instagram Instagram gives you the option to hide the like counts on everyone else’s posts in just a few steps, so you won’t see like numbers as you scroll through the app. You can also hide the likes on your own posts. How to hide likes on other people’s Instagram posts 1. Go to your profile and hit the hamburger-style icon in the upper right corner of your screen. From there, hit Settings at the top of the menu. 2. From the Settings menu, hit Privacy. Then, hit Posts. 3. At the top of the Posts menu, you’ll see a toggle labeled Hide Like and View Counts. Switch that toggle to the “on” position (it should turn blue), and you’re set—the like count from all of your Instagram posts will now be hidden. How to hide likes on your own Instagram posts There are two ways to hide likes on individual Instagram posts. If you’re posting a... --- ### Cómo usar TikTok para empresas: una guía paso a paso > Aprende a configurar una cuenta de TikTok para empresa y crea una estrategia ganadora en la plataforma de los mil millones de usuarios. - Published: 2022-02-07 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/es/como-usar-tiktok-para-empresa/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Video social - Tags: Español - : pll_wpml_2772278 - Network: TikTok A primera vista, podría parecer que TikTok se trata simplemente de una plataforma para mini videos de comedia y coreografías. Sin embargo, la realidad es que las posibilidades comerciales en TikTok son muy atractivas. Continúa leyendo para aprender cómo usar TikTok para empresa, desde configurar tu cuenta hasta medir tu éxito. Después de todo, ¡TikTok tiene mil millones de usuarios activos! Esto significa que es el lugar para ver y ser visto, pues representa una gran oportunidad para que las marcas interactúen con la audiencia de una manera completamente distinta. Además, con el lanzamiento de TikTok Shopping, el potencial comercial de la aplicación solo crece más y más. Sigue los pasos de las grandes marcas que ya están aprovechando al máximo el potencial de TikTok y súmate a los temas en tendencia y hashtag challenges, experimenta con los streams en vivo de TikTok o juega con las herramientas de edición y sonidos en tendencia para crear videos energéticos en formato corto que representen a tu empresa. Como sabemos que esto puede ser abrumador, especialmente si eres nuevo en la plataforma, hemos creado esta guía paso a paso para que tengas a la mano todo lo necesario para echar a andar tu cuenta de TikTok para empresa. Cómo usar TikTok para empresas Paso 1: Crea una cuenta de empresa en TikTok Si ya tienes una cuenta personal de TikTok, es muy fácil cambiar a una cuenta de empresa, solo sigue las instrucciones a partir del punto 4. Descarga y abre la... --- ### The Beginner's Guide to A/B Testing on Social Media > Social media A/B testing is possible in real time, allowing you to refine your content marketing and advertising strategies on the fly. - Published: 2022-02-07 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/social-media-ab-testing/ - Categories: Strategy - Tags: Social media analytics, Social media strategy - Tags: English - : pll_wpml_346218 A/B testing on social media is a powerful tool for making the best ads for your specific situation. A/B testing goes back to the days before the internet. Direct-mail marketers used it to conduct small tests on a fraction of their contact lists before committing to the massive cost of printing and mailing a full campaign. On social media, A/B testing produces insights in real-time. When you make it a regular part of your social media campaign, you can refine your strategies on the fly. This article will help you understand what A/B testing is and how to make it work for your brand. What is A/B testing? A/B testing (also known as split testing) applies the scientific method to your marketing strategy. In it, you test small variations in your social media content to find out the content that best reaches your audience. To perform A/B testing, also known as split testing, you separate your audience into two random groups. Each group is then shown a different variation of the same ad. After that, you compare the responses to determine which variation works better for you. Depending on your social media strategy, you can use different metrics to measure success in the way that’s most relevant to you. When doing this kind of social testing, be sure to change just one element in the two variations. You’re measuring your audience’s reaction to the entire ad. If you vary the image and the headline, for example, then you won’t know... --- ### YouTube Manager prognostiziert: Creators haben eine große Zukunft auf der Plattform > Jamie Byrne, YouTube Senior Director of Creator Partnerships, kennt das Creator-Business in- und auswendig. Im Interview verrät er uns, was kommt. - Published: 2022-01-31 - Modified: 2022-02-01 - URL: https://blog.hootsuite.com/de/youtube-manager-prognostiziert-creators-haben-eine-grosse-zukunft-auf-der-plattform/ - Categories: News - Tags: Deutsch - : pll_wpml_2773370 - Network: YouTube Wie die meisten, die im Bereich Social Media arbeiten, behalten wir das Creator-Business sehr genau im Auge. Und zwar so genau, dass wir es zu einem der wichtigsten Trends in unserem Social Media Trends 2022 Report erklärt haben. Dieser Trends Report führte uns auch zu unserem Gespräch mit Jamie Byrne, Senior Director of Creator Partnerships bei YouTube. Wir haben ihn während der Recherchen für unseren Report interviewt. Byrne kennt das Thema Creators aus erster Hand. Er ist nicht nur einer der dienstältesten Mitarbeiter von YouTube (seit 15 Jahren an Bord! ), er leitet auch ein Team, das sowohl mit Creators als auch mit Marken zusammenarbeitet, um deren Erfolg auf YouTube voranzubringen. In seiner Zeit bei YouTube konnte Byrne die Entwicklung von Creators und des Creator-Business hautnah miterleben. Deshalb weiß er auch sehr genau, worauf es jetzt ankommt – und er kann uns einige wichtige Prognosen für die Zukunft verraten. Das Ende der Single-Plattform-Creators Creators haben Konjunktur – zumindest in mancher Hinsicht. „Creators haben ein neues Level von Macht und Einfluss erreicht“, erklärt Byrne. Doch dieser Aufstieg brachte auch Herausforderungen mit sich. Die wohl größte: die Erwartung – und Notwendigkeit –, dass jeder Creator auf mehreren Plattformen aktiv ist. „Man braucht nur zwei Jahre zurückdenken. Damals war man ein YouTuber oder auf Musical. ly aktiv, oder man war Instagrammer“, sagt Byrne. „Heute ist es selbstverständlich, dass man als Creator auf mehreren Plattformen präsent sein muss. “ Dies stellt laut Byrne so eine große Herausforderung an Creators, weil sie sich überlegen müssen,... --- ### Un ejecutivo de YouTube predice la evolución de los creadores en la plataforma > Jamie Byrne, senior director de Creator Partnerships de YouTube nos cuente la evolución de los creadores en YouTube - Published: 2022-01-31 - Modified: 2022-02-01 - URL: https://blog.hootsuite.com/es/ejecutivo-youtube-predice-evolucion-de-creadores-en-youtube/ - Categories: Noticias - Tags: Español - : pll_wpml_2773370 - Network: YouTube Como la mayoría de las personas que trabajan en las redes sociales, hemos estado siguiendo muy de cerca la economía de los creadores. De hecho, la hemos destacado como una de las principales tendencias de nuestro informe Tendencias de Redes Sociales 2022. También es lo que nos motivó a conversar con Jamie Byrne, senior director of Creator Partnerships de YouTube. Le entrevistamos durante el proceso de investigación del informe. Byrne está en una posición única para hablar de los creadores. No solo es uno de los empleados más veteranos de YouTube (con la friolera de 15 años en el cargo), sino que sus equipos trabajan directamente con los creadores y las marcas para garantizar su éxito en YouTube. Byrne ha visto la evolución de los creadores y la economía de los creadores de primera mano y tiene algunas ideas sobre lo que importa ahora mismo y algunas grandes predicciones sobre lo que sucederá después. El fin de los creadores de una sola plataforma Es un gran momento para dedicarse a la creación de contenidos. Bueno, en ciertos aspectos. "Los creadores han alcanzado un nuevo nivel de influencia y poder", explica Byrne. Pero ese ascenso no ha estado exento de desafíos. El mayor reto de todos es la expectativa o, incluso podríamos decir necesidad, de que todo creador sea multiplataforma. "Si retrocedemos dos años, eras un YouTuber o estabas en Musical. ly o eras un Instagrammer", explica Byrne. "Hoy en día se da por hecho que como creador tienes que ser... --- ### L’avenir des créateurs sur YouTube : un dirigeant de la plateforme nous fait part de ses prédictions > Jamie Byrne, directeur des partenariats avec les créateurs chez YouTube, a accepté de nous dévoiler sa vision de l'avenir du secteur. - Published: 2022-01-31 - Modified: 2022-02-01 - URL: https://blog.hootsuite.com/fr/lavenir-des-createurs-sur-youtube-predictions-par-un-dirigeant-youtube/ - Categories: Nouveautés - Tags: Français - : pll_wpml_2773370 - Network: YouTube Comme la plupart des personnes qui travaillent sur les médias sociaux, nous suivons de très près l'économie de la création. Nous en avons même fait un des principaux axes de notre enquête 2022 sur les tendances des médias sociaux. C'est d'ailleurs pour cette raison que nous avons souhaité nous entretenir avec Jamie Byrne, Directeur des partenariats avec les créateurs chez YouTube, dans le cadre de nos recherches. Jamie Byrne dispose en effet d'un point de vue privilégié. Non seulement il fait partie des employés ayant le plus d'ancienneté chez YouTube (15 ans déjà ! ), mais en plus, ses équipes travaillent en direct avec les créateurs et les marques pour assurer leur succès sur la plateforme. Depuis son arrivée, il a pu suivre de près l'évolution des créateurs et de l'économie de la création. Il nous révèle ce qui importe le plus aujourd'hui dans ce domaine et ce qui risque fort de se produire dans les mois et les années à venir. Disparition des créateurs cantonnés à une seule plateforme Jamais le monde n'avait été aussi favorable aux créateurs. Enfin, par certains aspects. « Les créateurs ont atteint une influence et une puissance inégalées », nous explique Jamie Byrne. Mais cette évolution n'est pas sans compromis. Le plus important d'entre eux ? Chaque créateur se doit désormais de multiplier les plateformes. « Il y a deux ans, vous étiez sur YouTube, sur Musical. ly ou sur Instagram. Maintenant, vous devez absolument être présent sur plusieurs plateformes. » Il nous explique... --- ### How to Use Facebook Groups to Grow Your Business and Engage Customers > Facebook Groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support. - Published: 2022-01-27 - Modified: 2025-01-09 - URL: https://blog.hootsuite.com/facebook-groups-business/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_341024 - Network: Facebook Sometimes secrecy is the best way to market your business. I’m talking about Facebook Groups, a. k. a. the VIP way to gain valuable insights from and engage with your top customers. The math is simple. On the one hand, you have declining organic Facebook reach. On the other, there's the 1. 8 billion people who say they use Facebook Groups every month. These opt-in communities offer businesses a great way to bypass the merciless Facebook news feed algorithm and connect with audiences where they are actually likely to see and interact with branded posts. Here’s everything you need to know about what a Facebook Group can do for your business. Keep reading to find out how to start one and grow it into a thriving and profitable community. The benefits of setting up a Facebook Group for your business Your company Facebook Page has its place, but there are unique benefits to including Groups in your Facebook strategy: Build long-lasting relationships with customers Groups are effective because people want to be there. Think about it: Is someone going to opt-in to a group for a company they don’t really like? It’s your #1 BFFs in these groups, and they’re ready to be your personal cheerleading squad. Solidify and enhance that relationship with the exclusive access to your company that a Facebook Group provides, along with special content or privileges. (More on that later. ) Increase your organic reach The organic reach of your Facebook Page may only be hovering... --- ### Experiment: Does Adding Links to Your Instagram Stories Ruin Engagement? > As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping. - Published: 2022-01-27 - Modified: 2025-01-20 - URL: https://blog.hootsuite.com/adding-links-instagram-stories-ruin-engagement/ - Categories: Experiments - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_2773172 - Network: Instagram Well, it finally happened: Instagram released link stickers to everyone. It’s been a long time coming. Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. From directing users to “link in bio” to complicated IGTV hacks, figuring out how to incorporate URLs into Instagram content has been an exercise in creativity. Now, while the new stickers may not be everyone’s preferred aesthetic, users of all kinds are able to easily share links with followers. And yet, while this Insta-event should be a time of rejoicing, like any change to a social media platform, it has naturally fostered a wave of complaints and concerns: link stickers, allege some social experts, are negatively impacting engagement. But is this true? Do link stickers in Instagram Stories really hurt more than they help? As always, there’s only one way to find out: rigorously abusing my personal Instagram account for data! Hypothesis: Adding links to Stories reduces your engagement rate As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping. This theory does make a lot of sense. After all, when you share a URL, people are prompted to click through to a website off of Instagram rather than reply, react or share the Story itself. But you know how the saying goes “When we assume, we make an @ass out of my Instagram analytics. ” So we’re going to put this hypothesis to... --- ### Social Media Data Collection: Why and How You Should Do It > Social media marketing is most effective when your goals and plans are based on real data. Find out how to collect and use social media data to your advantage. - Published: 2022-01-24 - Modified: 2025-02-21 - URL: https://blog.hootsuite.com/social-media-data-collection/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2773142 One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Social media data mining also gives you key insights into your audience. You can learn what kind of content they like, when they want to see it, and where they spend their time online. What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. This type of social media data for marketing can be collected through social listening tools. Why is social media data collection so important? Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Social media data analytics provide information that helps you understand what’s working. Even more important, you'll see what’s not working, so you can make the right business decisions and refine your strategy as you move forward. Social media data collection can help you customize your social media marketing strategy for each... --- ### Wie man TikTok nutzt für Einsteiger > Lernen Sie, wie man TikTok nutzt: vom Set-up eines Accounts zur Navigation auf der Plattform und Nutzung der beliebtesten Bearbeitungsfunktionen der App. - Published: 2022-01-19 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/de/wie-man-tiktok-nutzt/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2771564 - Network: TikTok Okay, es ist offiziell: Sie können TikTok nicht mehr ignorieren. Und so müssen Sie lernen Wie man TikTok nutzt. Mit einer Milliarde aktiven Nutzern (Ende September 2021) steht TikTok auf Platz sieben der meistgenutzten Social-Media-Plattformen der Welt. Die App wurde mehr als 2 Milliarden Mal heruntergeladen. Der TikTok-Anzeigenmanager weist Stand November 2021 ca. 14,7 Millionen deutschsprachige Nutzer aus, wie Futurebiz berichtet. Es handelt sich also um keine kurzfristige Modeerscheinung, sondern ein Social-Media-Phänomen. Mittlerweile sind auch seriöse Nachrichtenformate wie die Tagesschau (1,2 Millionen Follower) auf TikTok unterwegs. Quelle: Tagesschau Höchste Zeit, an Bord zu gehen (und endlich herauszufinden, wer Charli D'Amelio ist). Wenn Sie neu auf der Videoplattform sind, haben wir genau das Richtige für Sie. (Logisch! ) Hier erfahren Sie alles, was Sie für die ersten Schritte auf TikTok und die Bearbeitung Ihrer Videos wissen müssen. Was ist TikTok? TikTok ist eine Plattform für Mobile-Kurzvideos. Die Nutzer können Videos in einer Länge von 5 Sekunden bis 3 Minuten erstellen und mit einer umfangreichen Musikbibliothek und lustigen Effekten schnell in „mundgerechte“ digitale Clips schneiden. Abgesehen vom Spaß, den das schnelle Aufnehmen und Bearbeiten von Videos mit dem Handy macht, ist es vor allem das Entdecken von Content über den ausgefeilten Algorithmus, das TikTok so unwiderstehlich für viele Leute macht. Die TikTok-Seite „Für Dich“ (der Startbildschirm der App) liefert einen endlosen Strom von Videos anderer Nutzer und wird mit der Zeit immer schlauer, wenn es darum geht, was Ihnen gefällt. (Vielleicht sogar zu schlau, wie einige Nutzer befürchten. ) Das Ganze funktioniert... --- ### Comment utiliser TikTok : les débutants commencent ici > Decouvrez comment utiliser TikTok, de la création d'un compte à la présentation de ses fonctions de montage les plus populaires. - Published: 2022-01-18 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/fr/comment-utiliser-tiktok-guide-pour-commencer/ - Categories: Stratégie - Tags: Français - : pll_wpml_2771564 - Network: TikTok C'est officiel, TikTok est désormais incontournable. C'est pour ça qu'on va vous comment utiliser TikTok pour La 7e plateforme de médias sociaux la plus utilisée au monde compte pas moins de 689 millions d'utilisateurs actifs et a été téléchargée plus de 2 milliards de fois. Ce succès que certains auraient pu penser éphémère est désormais un véritable phénomène. Accrochez-vous, c'est le moment ou jamais de vous y mettre (et de découvrir enfin qui est cette fameuse Charli D’Amelio). Vous ne savez rien de cette plateforme de partage de vidéos ? Pas d'inquiétude, nous allons encore une fois vous sauver la mise ! Dans cet article, nous allons vous révéler tout ce que vous avez besoin de savoir pour vous lancer sur TikTok et affûter vos compétences de montage vidéo. Qu'est-ce que TikTok ? TikTok est une plateforme permettant de voir et de créer de courtes vidéos sur son mobile. Ses utilisateurs, les TikTokers, peuvent tourner des vidéos d'une durée allant de 5 secondes à 3 minutes et l'enrichir à l'aide d'une immense bibliothèque de musiques et d'effets tous plus amusants les uns que les autres. Mais au-delà du fun procuré par la simplicité de l'opération, l'intérêt majeur de TikTok réside pour beaucoup dans la découverte des contenus proposés par un algorithme des plus pointus. La Page Pour toi de TikTok est l'écran d'accueil de l'application. Elle diffuse un flux ininterrompu de vidéos publiées par d'autres TikTokers et apprend peu à peu à connaître vos goûts. Elle serait même trop bien... --- ### Cómo publicar en Instagram desde tu PC o Mac (3 métodos) > Publicar en Instagram desde tu computadora (PC o Mac) te ayuda a ahorrar tiempo y tener más flexibilidad. ¿Quién no querría eso? - Published: 2022-01-17 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/como-publicar-en-instagram-desde-computadora/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_2226107 - Network: Instagram ¿Estás cansado de tener que publicar en Instagram desde tu celular? ¿Preferirías poder publicar en Instagram desde tu PC o Mac? ¡Has venido al lugar correcto! Publicar en Instagram desde tu computadora de escritorio puede ayudarte a ahorrar tiempo y permitirte mayor flexibilidad en los contenidos que cargas (como imágenes y videos editados), ya que puedes compartirlos sin tener que pasarlos primero a tu celular. A continuación, explicamos tres métodos distintos para publicar en Instagram desde tu computadora. ¿No tienes tiempo para leer? Vea el video para conocer nuestros mejores consejos. https://www. youtube. com/watch? v=t0h6DcS9_34 En las próximas secciones encontrarás distintas maneras de publicar en Instagram desde tu PC o Mac. Asimismo, te mostraremos cómo publicar a través de Hootsuite, que funciona en ambos sistemas operativos. Método 1: Cómo publicar en Instagram desde tu computadora utilizando Hootsuite Para publicar en Instagram desde una PC o Mac utilizando Hootsuite, sigue estos pasos: Inicia sesión en Hootsuite. Si todavía no tienes cuenta, visita este enlace para crear una cuenta gratuita. Desde tu tablero, haz clic en el botón verde de Nueva publicación en la parte superior de la pantalla. A continuación, aparecerá una ventana para crear tu nueva publicación. Abajo de Publicar en, selecciona la cuenta de Instagram en la que deseas publicar tu contenido. Si no has añadido ninguna cuenta aún, puedes hacerlo con el botón +Añadir red social y seguir las instrucciones. En la sección de Medios, sube la imagen, video y/o carrusel (múltiples imágenes y videos) que quieras compartir... --- ### Experiment: Can Post Timing Improve Your Instagram Engagement? > The beginning of a new year is a good time to experiment with changing up the timing of your posts, as your followers' habits may have changed. - Published: 2022-01-06 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/experiment-post-timing-instagram-engagement/ - Categories: Experiments - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_2772787 - Network: Instagram The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet). Before we go all-in on the “did I get shadowbanned” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. With that in mind: now seems like a perfect time to experiment with changing up the timing of posts. It’s a simple way to potentially improve engagement, but a powerful one. So, for my next trick, I’m going to see if using Hootsuite’s recommended time to publish feature for your Instagram posts improves engagement, as opposed to posting at any old time I feel like it. And if that fails? Well, I guess it’s back to commiserating with the shadow-ban community. Let’s goooo! Hypothesis: Posting when your audience is online can improve your Instagram engagement rate Timing is a small but important component of successful social media campaigns. If your audience is online, they’re more likely to see what you’ve posted: simple as that! Figuring out when that is, of course, is a totally different story. You can comb through your Instagram analytics and insights manually to pull together those numbers, but tools like Hootsuite’s recommended time to publish feature automate the process. For this experiment, we’ll take the Hoot-bot’s wisdom to heart, and put it to the test. Methodology My usual method of posting on Instagram is “whenever I feel like it,” so to... --- ### A guide to cross-posting on social media (without looking spammy) > Cross-posting sounds simple: sharing similar content on different networks. How tricky can it be? But if you do it wrong you could look bad. - Published: 2021-12-16 - Modified: 2025-02-10 - URL: https://blog.hootsuite.com/cross-promote-social-media/ - Categories: Strategy - Tags: Content creation, Guide, Social media scheduling - Tags: English - : pll_wpml_345617 Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or X (Twitter) to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. What is cross-posting? Cross-posting is the process of posting similar content across multiple social media channels. Social media managers use the tactic to help save time and resources. No more crafting a unique social media update for each channel every time you need to post. Alongside saving time, cross-posting is a highly effective tactic for social managers because it helps streamline their posting strategy, allows them to repurpose content across multiple platforms, and continually keeps their social channels up to date. Crossposting is also beneficial if you’re looking to increase brand awareness because it’s an opportunity to get your message shared on various channels where it has a higher chance of being seen by your target audience. And with the average US citizen spending an average of two hours on social media, crossposting is an effective way to get more eyes on your content and message. Who is crossposting good for? Companies with smaller budgets Startups and founders who are running social alongside doing everything else New brands that haven’t developed a lot of content yet Time-conscious creators who want... --- ### Cómo usar TikTok: Los principiantes empiezan aquí > Descubre cómo usar TikTok, desde crear una cuenta y explorar la plataforma hasta cómo utilizar las funciones de edición más populares de la app. - Published: 2021-12-15 - Modified: 2022-06-21 - URL: https://blog.hootsuite.com/es/como-usar-tiktok/ - Categories: Estrategia - Tags: Español - : pll_wpml_2771564 - Network: TikTok Está bien, es oficial: tu negocio no puedes ignorar ninguna plataforma de redes sociales. Y por eso deberías aprender a usar TikTok. Con 689 millones de usuarios activos globalmente, es la séptima plataforma de redes sociales más utilizada en el mundo, y ha sido descargada más de 2 mil millones de veces. Esto no es algo pasajero — es un fenómeno de las redes sociales y es hora de subirse al tren (y descubrir por fin quién es Charli D’Amelio). Si eres nuevo en esta plataforma donde se comparten videos, te tenemos cubierto. (¡Típico de nosotros! ) Sigue leyendo y descubre todo lo que necesitas saber sobre cómo empezar con TikTok para que así puedas perfeccionar tus habilidades a la hora de editar videos. ¿Qué es TikTok? TikTok es una plataforma para videos de formato corto en dispositivos móviles. Los usuarios pueden hacer videos de entre 5 segundos y 3 minutos de duración y utilizar una enorme biblioteca musical, así como efectos divertidos para editar películas digitales pequeñas. Pero más allá de lo divertido y rápido que es grabar y editar videos desde tu celular, lo que hace que TikTok sea verdaderamente irresistible para muchas personas es el poder descubrir contenido a través de su algoritmo cuidadosamente personalizado. La sección de TikTok “Para ti” (la pantalla de inicio de la app) te da una interminable colección de videos de otros usuarios, y con el tiempo se vuelve cada más inteligente sobre lo que te gusta. (Tal vez demasiado inteligente, de... --- ### Contenu naturel ou payé sur les réseaux sociaux : comment intégrer les deux dans votre stratégie > Vous hésitez entre contenu naturel ou payé sur les réseaux sociaux ? Notre conseil : utilisez un peu des deux. - Published: 2021-11-17 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/contenu-naturel-ou-paye-sur-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2227147 Les contenus naturels et payés sont deux moyens très différents d'arriver à des objectifs qui le sont tout autant. Mais pour trouver le bon équilibre entre notoriété de la marque et conversion, il est très utile de connaître les avantages et inconvénients de ces deux approches. Vous découvrez le contenu payé sur les réseaux sociaux ? 2020 était le moment idéal pour s'y mettre. Avec les confinements mis en place partout dans le monde pour combattre la pandémie, les réseaux sociaux n'ont jamais été aussi actifs, offrant ainsi aux publicitaires une visibilité encore inégalée. Si les dépenses publicitaires ont ralenti début 2020, elles ont atteint des sommets en 2021, et ce malgré l'arrivée d'iOS 14. 5, une mise à jour qui a fait couler beaucoup d'encre en imposant des limitations drastiques au ciblage publicitaire pour les utilisateurs de Facebook et d'Instagram sur les appareils Apple. En parallèle, des mises à jour des algorithmes ont renforcé la concurrence entre les publications naturelles sur les réseaux sociaux. De nombreuses entreprises sont ainsi désormais contraintes de consacrer au moins une partie de leur budget dédié aux réseaux sociaux à la publicité. Mais alors, quelle direction doit prendre la stratégie de marketing sur les réseaux sociaux de votre marque ? Eh bien, tout dépend de vos objectifs globaux. Pour en savoir plus, poursuivez votre lecture. Qu'est-ce que le contenu naturel sur les réseaux sociaux ? Le contenu naturel englobe l'ensemble du contenu gratuit (publications, photos, vidéos, mèmes, Stories, etc. ) que les utilisateurs, entreprises... --- ### Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More > There's a lot of new stuff coming to Hootsuite in Q4 2021. Get a sneak peek of all the things we just couldn't wait to share with you. - Published: 2021-11-05 - Modified: 2021-11-05 - URL: https://blog.hootsuite.com/hootsuite-product-updates-q4-2021/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2772175 - Network: Hootsuite It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Personalized Guidance: We aim to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Social Network Depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-Saving Workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to you. Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. In the short-term, we’re concentrating on setting our customers up for success and creating a frictionless experience. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. In the future, we strive to drive unparalleled performance to maximize return on investment (ROI) and attract, retain, and develop top... --- ### Experiment: How Many Instagram Hashtags Should You REALLY Use? > Will adding more hashtags to your Instagram posts help you reach more people? Or is 3-5 hashtags per post the sweet spot? - Published: 2021-11-03 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/experiment-instagram-hashtags/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2772140 - Network: Instagram One of the most important steps in building trust in a relationship is consistency... . someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post. View this post on Instagram A post shared by Instagram’s @Creators (@creators) Source: @creators Let me repeat that: Three! To! Five! While this seems like an innocuous hot tip, it’s a perplexing thing to hear directly from a platform that allows you to use up to 30 hashtags in each post. This revelation from someone we trusted just begs so many questions: Was this a test? Are you tricking us? If 3 to 5 is the amount you actually want us to use... why give us the freedom to use 30 tags in the first place? But though the ground beneath us may be shaky, and the truth may be slipping through our fingers like sand in one of those timers that you lose immediately from your Pictionary set, I refuse to join the thousands of social media managers across the globe in their existential spiral over this. Instead, I’m getting my groove back, a. k. a, taking action to figure out what’s really, for-real, accurately true: Are 5 hashtags optimal, or 30? Experiment time! Watch this video on how many hashtags you should use on Instagram: https://www. youtube. com/watch? v=c3TGy7RFGjU Hypothesis: 3-5 hashtags... --- ### Légendes sur Instagram qui poussent les gens à agir (et acheter vos produits) > Nous avons interrogé des experts qui rédigent des légendes sur Instagram qui poussent réellement les gens à agir - et à acheter leurs produits. - Published: 2021-11-03 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/legendes-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_2771788 La fortune de Johnny Hallyday avoisine les 40 millions d'euros, tandis que de nombreux sosies sont à louer pour 900 euros. Certains se produisent même au coin d'une rue pour quelques pièces de monnaie. La différence et la clé, c'est d'être authentique. Il en va de même sur Instagram, où l'authenticité fonctionne mieux, à tous les coups. Comme nous le verrons à travers les exemples de cet article de blog, le contenu authentique fonctionne certainement mieux que le partage d'une blague ou d'un post de motivation qui cherche à obtenir un engagement élevé. Sans authenticité, pourquoi les clients choisiraient-ils votre entreprise parmi les quelque 25 millions d'autres entreprises présentes sur le site ? Une grande partie d'entre elles proposent le même produit ou service sur cette seule plateforme. S'il y a une chose dont on peut être sûr, en fait, c'est que vos concurrents sont sur ce média social, s'adressant en temps réel à votre même public. Pour cet article de blog, nous avons interrogé des experts et différentes entreprises qui rédigent des légendes sur Instagram qui poussent réellement les gens à agir - et à acheter leurs produits. Être payé $950/heure pour écrire des légendes sur Instagram Laura Belgray est une célèbre rédactrice qui gagnait autrefois 6000 dollars par jour en écrivant des légendes Instagram. Les gens ont tellement aimé ce qu'ils ont vu sur son Instagram que des entreprises l'ont contactée pour lui demander si elle pouvait également écrire des légendes Instagram pour elles. Rédiger des promotions pour... --- ### 29 ejemplos de publicaciones creativas en Instagram para inspirar tu próxima campaña > Para inspirarte y ayudarte a crear tus campañas, elegimos 29 ejemplos de publicaciones en Instagram muy creativas. ¡Chécalos, y ponte a crear las tuyas! - Published: 2021-11-03 - Modified: 2021-11-10 - URL: https://blog.hootsuite.com/es/ejemplos-de-publicaciones-en-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_2228246 - Network: Instagram Hemos seleccionado los mejores ejemplos de publicaciones en Instagram por qué Navidad está a la vuelta de la esquina, y, por lo tanto, también tu próxima campaña para promocionar tus productos y servicios en redes sociales. Instagram, con sus más de mil millones de usuarios activos mensuales, y múltiples formatos accesibles para compartir contenido, es un aliado clave para llevar tu mensaje a tu público y generar clientes potenciales. Si aún no sabes qué publicar, no te preocupes, aún estás a tiempo para cerrar el año con broche de oro. A continuación, te presentamos 9 ejemplos de publicaciones en Instagram de distintas marcas para que te inspires y puedas destacar entre el mar de campañas navideñas que invadirán las redes. José Cuervo La Navidad del 2020 definitivamente fue distinta a la de otros años debido a las restricciones por el COVID‐19. Es por esto que la marca de tequila José Cuervo quiso ayudar a las personas que no podían reunirse con sus seres queridos de una manera original y divertida con la premisa “si no puedes estar con tu familia para las fiestas, manda a tu #CuervoDoppeldrinker”. La idea era que la gente participara subiendo una foto de cuerpo completo a Instagram sosteniendo un cóctel creado con José Cuervo. Los usuarios con las fotos ganadoras tuvieron la oportunidad de enviar una versión de ellos mismos (hecha de cartón y en tamaño real) a sus familiares o amigos para celebrar la Navidad. Una idea muy creativa para mantener la sana distancia.... --- ### Social media marketing organico e a pagamento: come integrare entrambi nella tua strategia > Non sai scegliere tra social media marketing organico e a pagamento? La soluzione te la diamo noi: servono entrambi. - Published: 2021-11-01 - Modified: 2021-11-09 - URL: https://blog.hootsuite.com/it/social-media-marketing-organico-e-a-pagamento/ - Categories: Strategia - Tags: Pubblicità sui social media, Strategia per i social media - Tags: Italiano - : pll_wpml_2227147 Il social media marketing organico e quello a pagamento sono due approcci differenti da sfruttare per scopi distinti. Tuttavia, per bilanciare correttamente diffusione del messaggio e tasso di conversione, è importante conoscere i pro e i contro di entrambi. Il 2020 è stato un periodo decisamente interessante per avvicinarsi ai contenuti a pagamento, dato che l'isolamento imposto dalla pandemia ha portato la gente in tutto il mondo a utilizzare maggiormente i social. Di conseguenza, è aumentato il numero di utenti raggiungibili dagli advertiser. A dispetto dell'iniziale rallentamento subito nei primi mesi del 2020, la spesa pubblicitaria ha recuperato moltissimo nel 2021, in barba al noto aggiornamento iOS 14. 5 di Apple, che ha comportato sostanziali limitazioni di targeting per gli utenti di Facebook e Instagram con dispositivi iOS. D'altra parte, gli aggiornamenti degli algoritmi hanno reso i contenuti organici dei social media altamente competitivi. E molte aziende sono consapevoli che investire almeno una parte del budget per i social media in pubblicità è ormai inevitabile. Allora, come valutare la propria brand strategy per il marketing sui social media? Beh, questo dipende dai vostri obiettivi generali. Ecco alcuni consigli. Cosa si intende per social media marketing organico? I contenuti organici sono contenuti gratuiti (post, foto, video, meme, storie, ecc. ) che tutti gli utenti, comprese le aziende e i brand, condividono sui propri feed. Un brand che pubblica contenuti organici sul proprio account, può aspettarsi che vengano visti da: Una parte dei follower (la cosiddetta "portata organica") Follower dei follower (se... --- ### How to Use Snapchat: A Guide for Beginners > In this beginner’s guide, you'll learn how to use Snapchat and get all the information you need to start using the app like a pro. - Published: 2021-10-28 - Modified: 2024-12-18 - URL: https://blog.hootsuite.com/how-to-use-snapchat-beginners-guide/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_341929 - Network: Snapchat Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and revenue. We’ve got you covered every step of the way. What is Snapchat? Snapchat is a visual social media platform where users can share fleeting pictures and videos. After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. And like Shakira’s hips, the Snapchat stats don’t lie. As of July 2021, the platform has 293 million daily active users—a growth of 23% year on year. Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality (AR), and much more. Pretty cool, huh? New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. It’s clear that Snapchat firmly has a seat at the table of social media giants—even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. Source: Statista: Distribution of Snapchat users worldwide as of July 2021, by age and gender If your target audience is under 34, Snapchat might be the perfect platform for your business—especially if you operate in the direct-to-consumer market. A huge 60% of Snapchat users are more likely to make impulse purchases, which signals that the platform can increase your sales, drive more revenue, and translate... --- ### La demografía de Instagram: estadísticas relevantes para expertos en marketing digital > ¿Quiénes son las mil millones de personas que utilizan Instagram a diario? Comprender la demografía de Instagram es esencial para todo mercadólogo digital. - Published: 2021-10-27 - Modified: 2021-10-27 - URL: https://blog.hootsuite.com/es/demografia-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_341874 - Network: Instagram La demografía de Instagram le brinda a los expertos en marketing digital la posibilidad de conocer a las personas detrás de las cifras. ¡Y vaya que con más de mil millones de personas en la red social alrededor del mundo hay mucho que aprender y conocer! Los datos demográficos pueden ayudarte a definir tu estrategia de marketing en Instagram, especialmente si eres nuevo en la plataforma. Asimismo, puedes emplear estos datos para comparar tu audiencia actual de Instagram con la que te gustaría alcanzar, ya sea a través de marketing orgánico o publicidad en Instagram. Conoce más sobre la edad, ubicación, género y otros datos demográficos de los usuarios para personalizar tu estrategia y contenido para la audiencia correcta. Demografía general de Instagram Coteja los datos de tus investigaciones demográficas de Instagram con estas estadísticas clave: 1. 39 mil millones: Número de visitantes únicos activos en Instagram a julio del 2021 500 millones: Número de cuentas que ven alguna Instagram Story cada día (al 2019) 1. 38 mil millones: Alcance de audiencia potencial para los anunciantes de Instagram (al 2020) 90 millones: Número de personas que hacen clic en las etiquetas de producto de Instagram cada mes (al 2019) 9 de cada 10 personas en Instagram siguen a una cuenta de empresa (al 2019) 2. 54 mil millones: Número de personas activas que utilizan la familia de apps de Facebook diariamente (al tercer trimestre de 2020)* $25. 57: Ingreso promedio por persona para la familia de apps de Facebook en... --- ### Redes sociales orgánicas vs. redes sociales pagas: Cómo integrar ambas a tu estrategia > ¿Estás comparando redes sociales orgánicas vs. redes sociales pagas para saber cuáles emplear? Tenemos la respuesta para ti: un poquito de ambas - Published: 2021-10-25 - Modified: 2021-10-26 - URL: https://blog.hootsuite.com/es/redes-sociales-organicas-vs-redes-sociales-pagas/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2227147 ¿Estás sopesando las opciones, ventajas y desventajas de las redes sociales orgánicas vs. las redes sociales pagas para decidir cuáles utilizar? Te ahorraremos el trabajo de deliberación: la mejor solución podría ser utilizar una combinación de ambas. Las redes sociales orgánicas y pagas son dos herramientas distintas que puedes aprovechar al máximo dependiendo de cuáles sean tus objetivos. Para tener un enfoque holístico que equilibre la conciencia de marca y la conversión, conviene conocer bien los pros y contras de cada una. Si eres nuevo en las redes sociales pagas, 2021 es un momento interesante para comenzar. El confinamiento durante la pandemia llevó a más personas alrededor del mundo a usar más las redes sociales. Esto aumentó considerablemente el número de personas al que los publicistas pueden llegar. Si bien el gasto publicitario disminuyó a inicios de 2020, actualmente ha repuntado a niveles altos en 2021 — esto a pesar de la famosa actualización iOS 14. 5 de Apple, que ha dado lugar a limitaciones sustanciales de targeting para los usuarios de Facebook e Instagram que utilizan dispositivos iOS. Por otro lado, las actualizaciones de los algoritmos han hecho que las redes sociales orgánicas sean altamente competitivas, por lo que muchos negocios sienten que gastar una parte de su presupuesto de redes sociales en publicidad ya no es opción. Entonces, ¿dónde deja todo esto a la estrategia de marketing de redes sociales de tu marca? La respuesta depende de tus metas principales. Sigue leyendo para descubrir más. ¿Qué son las... --- ### Organische versus Paid Social Media: So integrieren Sie beides in Ihre Strategie > Überlegen Sie noch, ob Paid oder Organic Social Media? Wir ersparen Ihnen das Kopfzerbrechen—wahrscheinlich empfiehlt sich beides. - Published: 2021-10-25 - Modified: 2021-10-25 - URL: https://blog.hootsuite.com/de/organische-versus-paid-social-media/ - Categories: Strategie - Tags: Social-Media-Strategie, Social-Media-Werbung - Tags: Deutsch - : pll_wpml_2227147 Paid und organische Social Media unterscheiden sich stark voneinander und werden daher am besten für unterschiedliche Ziele eingesetzt. Für einen ganzheitlichen Ansatz, der ein Gleichgewicht zwischen Markenbekanntheit und Conversions schaffen will, lohnt es sich, die Vor- und Nachteile von beiden zu kennen. Wenn Sie neu im Bereich Paid Social sind, ist 2021 ein interessanter Zeitpunkt, um damit zu beginnen. Weil die Menschen während der Pandemie lange zu Hause eingesperrt waren, ist die Nutzung sozialer Medien weltweit gestiegen. Werbetreibende konnten aufgrund dieser Tatsache sehr viel mehr Menschen erreichen. Während die Werbespendings Anfang 2020 zunächst zurückgingen, erreichten sie 2021 wieder neue Höchststände—und das trotz des viel diskutierten iOS 14. 5-Updates von Apple, das zu erheblichen Einschränkungen beim Targeting von Facebook- und Instagram-Nutzern auf iOS-Geräten führte. Andererseits haben die Algorithmus-Updates organische Social Media zu einem hart umkämpften Gut gemacht. Und viele Unternehmen stellen fest, dass sie zumindest einen Teil ihres Social-Media-Budgets für Werbung ausgeben müssen. Was bedeutet das für die Social-Media-Marketingstrategie Ihrer Marke? Nun, das hängt von Ihren übergreifenden Zielen ab. Wenn Sie mehr wissen möchten, lesen Sie weiter. Was ist organische Social Media? Mit organischer Social Media bezeichnet man die kostenlosen Inhalte (Beiträge, Fotos, Videos, Memes, Stories usw. ), die alle Nutzer—auch Unternehmen und Marken—in ihren Feeds miteinander teilen. Wenn Sie als Marke organisch auf Ihrem Konto posten, können Sie davon ausgehen, dass folgende Nutzer Ihren Content sehen werden: ein gewisser Prozentsatz Ihrer Follower (auch als Ihre „organische Reichweite“ bezeichnet) die Follower Ihrer Follower (wenn die Nutzer Ihren Beitrag teilen) Personen, die... --- ### Comment utiliser WhatsApp Business : conseils et outils > WhatsApp Business a été conçue spécifiquement pour les PME et offre des solutions spécialisées pour vous aider à communiquer avec vos clients. - Published: 2021-10-19 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/comment-utiliser-whatsapp-business/ - Categories: Stratégie - Tags: Français - : pll_wpml_346237 Vous avez déjà probablement intégré des plateformes comme Twitter ou Facebook à votre stratégie digitale, mais saviez-vous que WhatsApp peut s'avérer tout aussi bénéfique pour votre activité ? Et pour cause : WhatsApp n'a pas été seulement conçue pour envoyer des messages à vos collègues ou passer des appels vidéo avec votre famille à l'autre bout du pays. Cette application dispose également de fonctionnalités dédiées aux professionnels. WhatsApp Business a été pensée spécialement pour les propriétaires de PME. Cette application vous permet d'interagir avec vos clients et de les prendre en charge grâce à un service client immédiat et personnalisé. Si vous n'avez jamais pensé à ajouter un compte WhatsApp Business à la stratégie digitale de votre marque, voici quelques éléments qui aideront à vous convaincre. Présentation de WhatsApp WhatsApp est une application de messagerie, comme Facebook Messenger ou WeChat. Cette application mobile connectée à Internet représente une alternative économique pour envoyer des messages et appeler des utilisateurs internationaux. À son lancement en 2009, WhatsApp était une entreprise de messagerie indépendante, mais Facebook l'a rachetée en 2014. En 2021 encore, WhatsApp est la propriété de Facebook. WhatsApp est généralement utilisée à des fins professionnelles ou personnelles pour les raisons suivantes : Sa gratuité : Les seuls frais qui peuvent s'ajouter sont ceux des données d'itinérance. Sa fiabilité : Tant que vous êtes connecté·e au Wi-Fi ou aux données mobiles, vous pouvez utiliser WhatsApp pour communiquer avec des utilisateurs dans le monde entier. Sa grande disponibilité : WhatsApp fonctionne dans 180... --- ### How We Reimagined the Hootsuite Office for the Future of Work [Photos] > Hybrid work is here and Hootsuite's ready. We redesigned our Vancouver HQ to be an accessible, inclusive, collaborative space. - Published: 2021-10-12 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/vancouver-office-redesign/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2771796 - Network: Hootsuite The pandemic brought remote work to life to a scale never seen before. As it continues, organizations are increasingly asking: What should a return to the office actually look like? Some have gone fully remote. For others, working from home was only temporary. But workers are increasingly making their wishes known; Many want to stay remote—at least some of the time—and companies have to figure out how to adapt. At Hootsuite, we wanted to make sure our office approach was employee-led. So, we asked our workforce what they wanted so we could tailor our strategy accordingly. Some wanted to be fully remote, which we expected, based on wider trends. What surprised us was this: 89% of our Vancouver-based employees said they’d like to work in the office a few days each week or month. Our solution? Nests—office space geared towards collaboration. In addition to the usual environments for individual work, there are tons of new collaborative spaces designed to let teams come together. The front entrance, Hootsuite Vancouver. Image: Upper Left Photography. We fully redesigned our Vancouver office to be our first nest. We started by taking our two separate Vancouver office spaces and downsizing them into one. Then, we asked ourselves what that space needed in order to be inclusive, accessible, and collaborative. The result is an office that we’re incredibly proud to call our HQ. Read on to learn more about why we felt a redesign was important, how we determined what we wanted from our new digs,... --- ### 5 raisons pour lesquelles la messagerie sociale devrait faire partie de votre stratégie digitale > Le phénomène de messagerie sociale a complètement transformé la façon dont nous interagissons avec les marques, et cette tendance ne fait que croître. - Published: 2021-10-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/messagerie-sociale-marketing/ - Categories: Nouveautés - Tags: Français - : pll_wpml_2770178 La messagerie sociale a gagné en popularité ces dernières années. Depuis le début de l'année 2016, le nombre de personnes utilisant les principales applications de messagerie sociale comme WhatsApp, Facebook Messenger et WeChat/Weixin a systématiquement dépassé celui des personnes utilisant les principaux réseaux sociaux (Facebook, Instagram et Twitter). En réalité, selon notre Rapport Digital 2021, il y a maintenant : 2 milliards d'utilisateurs sur WhatsApp 1,3 milliard d'utilisateurs sur Facebook Messenger 1,2 milliard d'utilisateurs sur WeChat/Weixin Le phénomène de messagerie sociale a complètement transformé la façon dont nous interagissons avec les marques, et depuis que la pandémie nous a incité à nous tourner vers les canaux numériques pour toutes nos interactions sociales et professionnelles, cette tendance n'a fait que croître. Selon Gartner, plus de 60 % de tous les engagements de service client seront assurés par des canaux numériques et libre-service (tels que la messagerie sociale, les applications de chat et le chat en direct) d'ici 2023. Alors que nombreuses marques ont adopté la messagerie sociale et l'ont intégrée aux médias sociaux et aux stratégies d'accompagnement client pour répondre à une multitude de besoins en matière d'engagement et de service client, d'autres viennent tout juste de se lancer. Si votre marque appartient à cette deuxième catégorie, il existe cinq atouts majeurs qui vous inciteront, vous et vos décisionnaires internes, à faire de la messagerie sociale une part entière de votre stratégie d'utilisation des médias sociaux. 1. Voyez le monde à travers les yeux de vos clients Selon Gartner, plus des... --- ### 72 Beautiful Instagram Story Templates (And How to Use Them) > A collection of free Instagram Story templates to make your content look cool and eye-catching, even if you're not a professional designer. - Published: 2021-10-07 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/instagram-story-templates/ - Categories: Strategy - Tags: Content creation, Template - Tags: English - : pll_wpml_354724 - Network: Instagram Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories. If you’re not using this Insta feature to put your best foot forward, you’re going to miss out. In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away. Why use Instagram Stories templates? Though Stories may disappear after 24 hours, they’re still going to reach plenty of eyeballs over that span of time, as we know from those impressive Instagram Stories stats. Plus, now that you can turn Stories into “Highlights” on your Instagram profile, that temporary content actually has the potential for a much longer shelf life. Might as well make it look nice, right? But there are tons of other reasons to use Instagram Stories templates, too. Look professional Yes, Instagram Stories are primarily known for their charmingly unpolished execution (anyone else weirdly addicted to watching Go Clean Co. scrub grout? ). But, as with all social networks, the level of professionalism that users expect... --- ### Instagram pour le marketing : comment obtenir $28,500 de ventes avec seulement 2239 fans > Utilisez-vous Instagram pour votre marketing? Découvrez comment une Instagrameuse a obtenu jusqu'à $28,500 de ventes sans avoir des millions de followers. - Published: 2021-10-05 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/instagram-pour-le-marketing/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222045 - Network: Instagram Dans cet article, nous allons partager comment une entrepreneuse a obtenu jusqu'à $28,500 de ventes sans avoir des millions de followers. Le secret n'est pas de crier le plus fort ou de poster 10 fois par jour. Ne prenez pas le micro et ne criez pas aux utilisateurs de la plateforme. Utilisez plutôt Instagram pour avoir des conversations à double sens. J'ai interrogé une poignée d'experts et de chefs d'entreprise pour savoir ce qui a fonctionné pour eux, et ce qui n'a pas fonctionné. Voici ma part de ces résultats. $28,500 de ventes à partir de 2239 followers pour un seul produit. Au moment où j'écris ces lignes, Mai-kee Tsang a 2239 followers. D'après les quelques interviews podcast que j'ai écoutées, je savais qu'elle utilisait Instagram brillamment pour générer des ventes et mesurer la demande marketing de nouveaux produits potentiels. D'un amoureux des chats à une autre, je lui ai demandé si je pouvais l'interviewer. Au fait, chez Hootsuite, nous soutenons le mode de vie félin. Utiliser Instagram comme un point de contact supplémentaire pour augmenter les conversions. Mai-Kee a fait un travail impressionnant en apparaissant sur des tonnes de podcasts. Mais parfois, faire passer quelqu'un d'un statut de spectateur à celui d'acheteur exige que nous nous présentions devant cette personne plus fréquemment et par différents moyens. Personnellement, j'ai écouté quelques-unes de ses interviews en podcast, mais cela n'a pas suffi à faire de moi une de ses clientes. Ses e-mails, en revanche, m'ont fait basculer du côté des acheteurs.... --- ### YouTube Ads für Marketer – der komplette Leitfaden > YouTube Ads für Marken sind Kunst und Wissenschaft. Überlegen Sie zuerst: Wer wird meine Werbung sehen? Wo und wie werden meine Videos angeschaut? - Published: 2021-09-29 - Modified: 2021-10-04 - URL: https://blog.hootsuite.com/de/youtube-ads-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345142 - Network: YouTube Verwenden Sie YouTube Ads? Marken werben auf YouTube, weil es die zweitbeliebteste Website der Welt ist. Monatlich loggen zwei Milliarden Nutzer ein. Wenn es um die Zuweisung von Video-Werbebudgets geht, punktet YouTube mit seiner enormen Reichweite und leistungsstarken Targeting-Funktionen, die diese Plattform wertvoll für die gesamte Customer Journey machen. Sagen wir es aber gleich ganz offen: YouTube Ads sind nicht gerade der intuitivste Teil Ihrer Social-Media-Werbestrategie. Sie sollten sich also etwas wenig Zeit nehmen, um die Grundlagen zu studieren—wir versprechen Ihnen, dass sich dies später für Ihren ROI rentieren wird. Im vorliegenden Beitrag werfen wir einen Blick auf die möglichen Werbeformate, informieren Sie über die Erstellung einer Video-Werbekampagne, listen aktuelle Anzeigenspezifikationen auf und stellen Ihnen zur Inspiration die Best Practices bewährter Fachleute vor. YouTube-Anzeigenformate Werfen wir zunächst einen Blick auf die wichtigsten Anzeigenformate auf YouTube, sowohl Video- wie andere Anzeigen: Überspringbare In-Stream Ads Nicht überspringbare In-Stream Ads (einschließlich Bumper Ads) Video Discovery Ads (vormals Display Ads) Anzeigen ohne Video (d. h. Overlays und Banner) Wenn Sie sich bereits mit der Feinabstimmung Ihrer YouTube-Marketingstrategie beschäftigt haben, sind Sie wahrscheinlich mit den meisten dieser Formate vertraut, da Sie sie bereits in Aktion gesehen haben. Schauen wir sie uns trotzdem im Detail an. 1. Überspringbare In-Stream Ads Diese Anzeigen werden vor oder während eines Videos abgespielt (auch „Pre-Roll“ oder „Mid-Roll“). Sie definieren sich dadurch, dass die Betrachter sie nach den ersten fünf Sekunden überspringen können. Als Werbetreibender zahlen Sie nur dann, wenn die Betrachter nach diesen ersten fünf Sekunden weiterschauen. Ihre Werbeanzeige muss... --- ### Le baromètre des médias sociaux 2021 en 6 chiffres clés > Vous êtes vous déjà demandé quel était l’usage réel des médias sociaux pour les entreprises ? Si oui, vous êtes au bon endroit. - Published: 2021-09-28 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/barometre-medias-sociaux/ - Categories: Nouveautés - Tags: Français - : pll_wpml_2770493 Vous êtes vous déjà demandé quel était l’usage réel des médias sociaux pour les entreprises ? Si oui, vous êtes au bon endroit. Si non, restez quand même, cela devrait vous intéresser et vous apprendrez très certainement de nouvelles choses. Avant d’aller plus loin, sachez que vous pouvez télécharger l’intégralité de notre Baromètre Hootsuite-Visionary Marketing 2021 ici. Cette étude internationale vise à analyser l’usage des médias sociaux dans les organisations et entreprises par leurs responsables ou utilisateurs. Pour cette dernière édition, nous y avons introduit des nouveautés, orientant notre rapport autour de quatre grandes questions : Quel est l’usage des médias sociaux, et les stratégies adoptées par les entreprises ? Quel est l’usage de la publicité dans les médias sociaux ? Où en sont les programmes d’employés ambassadeurs de la marque ? Où en est l’usage du social selling ? Les réponses à ces interrogations nous ont permis de mettre en lumière des données marquantes quant à l’usage des médias sociaux en entreprise. En voici une compilation. N. B : Les chiffres et données ci-dessous sont tirés d’un questionnaire quantitatif et d’une série de tables rondes qui ont rassemblé une trentaine de responsables des médias sociaux et d'experts du domaine. 67 % des entreprises considèrent qu'Instagram est le média social le plus efficace Facebook perdrait-il sa place de leader des médias sociaux ? En terme d’efficacité en tout cas, oui. En effet, selon les résultats de notre enquête, 67 % des entreprises françaises considèrent qu’Instagram est le média social le plus efficace. Facebook se place seulement en deuxième position (57 %), devant Linkedin (43 %) et Twitter qui ferme la marche avec 38 %. Toutefois, il est intéressant d’observer que Facebook domine toujours au Royaume-Uni, puisque 73 % des répondants... --- ### 7 Ways to Avoid Getting Shadowbanned on Social Media > Is there a shadowban on Instagram? What about TikTok and other social networks? Find out how to avoid it on every platform. - Published: 2021-09-22 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/shadowban/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2771561 Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram, with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences. (Wait a minute... is this the “shadow” that Ashlee Simpson was singing about? ! ) Whether you believe in social media shadowbans whole-heartedly, or just want to take a better-safe-than-sorry approach, read on for the lowdown on each platform’s official stance on the matter and best practices for avoiding getting shadowbanned on Instagram or any other social network. What is a shadowban on social media? A shadowban is when a user is muted or blocked on a social media platform (or forum), without receiving any official notification about it. Your posts, comments or activities may suddenly be hidden or obscured; you may stop showing up in searches, or see a drop in engagement because no one (including your followers) can see your content in their feeds. You may not have broken the terms of service or done anything that would call for an out-and-out ban, but you’ve done something that the moderators or admin aren’t happy about. And now, you’re being punished, but because no one tells you explicitly that you’ve been shadowbanned, it’s impossible to make an appeal to fix it. In other words: believers allege that shadowbanning is the equivalent of... --- ### Cómo usar X (Twitter) Analytics: La guía completa para expertos en marketing > Twitter Analytics es una herramienta poderosa para cualquier experto en marketing digital y redes sociales. En esta guía te mostramos cómo usarlo. - Published: 2021-09-22 - Modified: 2025-04-25 - URL: https://blog.hootsuite.com/es/como-usar-twitter-analytics-la-guia/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_344064 - Network: Twitter Un elemento importante de cualquier estrategia de redes sociales de un negocio es monitorear y analizar el desempeño de la marca en Twitter Analytics. ¿Por qué? Porque las estadísticas de Twitter ofrecen información clave sobre la manera en la que tu audiencia interactúa con tus contenidos, qué contenidos están dando mejores resultados y, básicamente, si tu estrategia de redes sociales está funcionando o no. Si todavía no estás usando Twitter Analytics, te estás perdiendo de datos muy relevantes en Twitter que podrían ayudarte a optimizar tu estrategia y maximizar tu ROI. En esta guía completa aprenderás: Qué es Twitter Analytics Por qué deberías monitorear las métricas de Twitter Cuáles son las métricas más importantes de Twitter Cómo usar las estadísticas de Twitter Qué herramientas puedes utilizar para monitorear datos importantes ¿Qué es Twitter Analytics? Twitter Analytics es una plataforma integrada de monitoreo de datos que te muestra información específica sobre tu cuenta y actividades en Twitter. Al igual que Facebook Analytics, Instagram Analytics o Google Analytics, Twitter Analytics utiliza gráficas e informes para mostrarte métricas importantes. Desde 2014, Twitter Analytics está disponible para todas las cuentas; desde cuentas de negocios con un gran número de seguidores hasta cuentas personales con apenas unos cuantos seguidores. https://twitter. com/chanian/status/504712774321074176? ref_src=twsrc%5Etfw Traducción del tweet: Muy emocionados de abrir el acceso a analytics. twitter. com para TODOS. ¡Échenle un ojo y díganos qué opinan! Usar las estadísticas de Twitter Analytics en tu negocio es como recibir una libreta de calificaciones mensual. Twitter compila un resumen... --- ### Wie Sie UTM-Parameter einsetzen, um Social-Media-Erfolge zu messen > Was sind UTM-Parameter? Wie setzt man sie ein, um die Leistung einer Webseite oder Werbekampagne zu verfolgen? Alles, was Sie über UTM wissen müssen! - Published: 2021-09-22 - Modified: 2021-10-04 - URL: https://blog.hootsuite.com/de/utm-parameter-einsetzen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345149 UTM-Parameter bieten eine einfache, unkomplizierte und zuverlässige Methode, Online-Traffic zu verfolgen. Sie werden durch eine Zukunft ohne Third-Party-Cookies oder das Facebook-Pixel nicht beeinträchtigt. Und sie funktionieren mit Google Analytics. Wenn Sie über Ihre Social-Media-Konten Traffic auf Ihre Websites leiten, gehören UTM-Codes in Ihr Marketing-Toolkit. UTM-Tags bieten drei wichtige Vorteile: Sie helfen Ihnen dabei, den Wert von Social-Media-Marketingprogrammen und -kampagnen zu verfolgen und deren ROI zu messen. Sie liefern Ihnen präzise Daten zu Conversions und Traffic-Quellen. Sie erlauben es Ihnen, die Performance einzelner Beiträge mit bekannt-bewährten A/B-Tests direkt miteinander zu vergleichen. Was sind UTM-Parameter? UTM-Parameter sind kurze Schnipsel von Computer-Code, die Sie zu Links hinzufügen können—zum Beispiel zu den Links, die Sie in Ihren Social-Media-Posts teilen. Sie enthalten Informationen über die Platzierung und den Zweck des Links; damit erleichtern sie es Ihnen, Klicks und Traffic von einem bestimmten Social-Media-Beitrag oder einer spezifischen Kampagne zu verfolgen. Das klingt ziemlich technisch—doch UTM-Parameter lassen sich im Grunde sehr einfach und problemlos einsetzen. Hier ein UTM-Beispiel-Link mit den bereits integrierten Parametern: Die UTM-Parameter sind all das, was hinter dem Fragezeichen kommt. Keine Sorge, Sie können den Link mit einem URL-Verkürzer ansprechender gestalten, wie wir Ihnen im nächsten Abschnitt zeigen werden. UTM-Parameter arbeiten mit Analytics-Programmen zusammen, um Ihnen ein detailliertes Bild Ihrer Social-Media-Resultate zu liefern. Es gibt fünf verschiedene UTM-Parameter. Die ersten drei sollten Sie in allen UTM-Tracking-Links verwenden. (Sie sind für Google Analytics erforderlich. ) Die anderen beiden sind optional und werden speziell zur Verfolgung bezahlter Kampagnen eingesetzt. 1. Kampagnen-Quelle Hier werden das Social-Media-Netzwerk, die... --- ### Assistenza clienti sui social media: tutto quello che dovete sapere per farlo al meglio > Qual è l’elemento chiave per un servizio clienti sui social media al top? Avere gli strumenti giusti per rispondere alle domande, creare ticket e altro ancora. - Published: 2021-09-20 - Modified: 2024-01-11 - URL: https://blog.hootsuite.com/it/servizio-clienti-sui-social-media-guida/ - Categories: Strategia - Tags: Strumenti per i social media - Tags: Italiano - : pll_wpml_335820 Offrire un servizio di assistenza clienti sui social media significa usare i canali social per assistere e aiutare i clienti in maniera efficiente ed efficace. Eh già, i clienti -oggi- si aspettano di potersi mettere in contatto con le aziende attraverso le loro piattaforme social preferite per ottenere aiuto e risposte veloci. Facciamo in modo di essere pronti ad aiutarli quando ci contatteranno. Statistiche sul servizio clienti via social media Perché dovreste incorporare strumenti social per l’assistenza ai clienti nel vostro piano di business? La risposta è semplice: sono loro a volerlo. E accontentare i clienti è un ottimo motivo per aggiungere il servizio di assistenza clienti sui social all'offerta della vostra azienda. E non lo diciamo noi, sono dati che provano quanto sia importante offrire assistenza alla clientela attraverso i social media. I clienti si aspettano un customer service social Più di 150 milioni di persone scrivono alle aziende ogni mese attraverso Instagram Direct Il 76% delle persone che scrive a un’azienda lo fa per richieste di supporto o comunque di assistenza. Due terzi di chi fa acquisti in tutto il mondo ha inviato un messaggio a un’azienda sui social media nel corso delle ultime vacanze. Il 64% delle persone preferisce inviare messaggi alle aziende piuttosto che chiamare. I social media rappresentano il canale preferito per l’assistenza clienti per le persone sotto i 25 anni, con il 32. 3% di loro che li considera la prima scelta Il cliente si aspetta (ma non sempre ottiene) una risposta veloce L’83%... --- ### 5 Motivi per cui la messaggistica social dovrebbe essere parte della vostra strategia > Il fenomeno della messaggistica social ha completamente trasformato il modo in cui le persone interagiscono con i brand – ed è una tendenza che sta accelerando. - Published: 2021-09-15 - Modified: 2021-09-20 - URL: https://blog.hootsuite.com/it/messaggistica-social/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2770178 La messaggistica social è diventata sempre più popolare negli ultimi anni. A partire dal 2016, il numero di persone che utilizzano le app più note come WhatsApp, Facebook Messenger e WeChat/Weixin ha sorpassato decisamente quello di quanti usano i social network più popolari come Facebook, Instagram e Twitter. In effetti, secondo il nostro Digital Report del 2021 oggi ci sono: 2 miliardi di utenti su WhatsApp 1,3 miliardi di utenti su Facebook Messenger 1,2 miliardi di utenti su WeChat/Weixin Il fenomeno della messaggistica social ha completamente trasformato il modo in cui le persone interagiscono con le aziende e, da quando la pandemia ha spinto gli utenti a utilizzare i canali digitali per tutte le loro interazioni di business, questo trend positivo non ha fatto che accelerare. Secondo Gartner, entro il 2023 più del 60% di tutte le interazioni dei servizi clienti avverrà attraverso canali digitali e self service (come messaggistica social, app di chat, e live chat) e molte aziende hanno già adottato la messaggistica integrandola nelle strategie relative a social media e customer care, per soddisfare una serie di esigenze di interazione e di servizio ai clienti; altre sono invece soltanto all’inizio. Se la vostra azienda fa parte del secondo gruppo, ci sono cinque principali vantaggi della messaggistica social che aiuteranno voi e i vostri stakeholder interni a fare il salto di qualità 1. Vedere attraverso gli occhi del cliente Sempre secondo Gartner, più di due terzi delle aziende oggi competono soprattutto sulla base dell’esperienza cliente, rispetto al 36%... --- ### Come Usare WhatsApp Business: strumenti, trucchi e suggerimenti > Scoprite come usare WhatsApp business per la vostra azienda e offrire ai vostri clienti un servizio di customer care istantaneo e personalizzato. - Published: 2021-09-11 - Modified: 2021-09-20 - URL: https://blog.hootsuite.com/it/usare-whatsapp-business/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346237 Mentre probabilmente avrete già introdotto piattaforme come Twitter e Facebook nella vostra strategia social, forse non avete considerato che che WhatsApp potrebbe essere altrettanto importante per la vostra azienda. Proprio così: WhatsApp non serve soltanto a inviare messaggi ai colleghi o a fare video-chat con la famiglia quando siete lontani, può essere benissimo utilizzato anche per lavoro. WhatsApp Business, infatti, è stato creato espressamente per le piccole aziende. Usata bene, questa app(licazione) può aiutare a connettervi ai vostri clienti e offrire loro un servizio immediato e personalizzato. Se non avete mai pensato di aggiungere un account di WhatsApp Business alla vostra strategia social, andremo a scoprire perché potrebbe essere invece una buona idea farlo. Che cos’è WhatsApp? WhatsApp è un’app di messaggistica come Facebook Messenger o WeChat. L’app mobile utilizza la connessione Internet del telefono per permettervi di comunicare con altri utenti di WhatsApp, ed è un’alternativa economica alle chiamate o ai messaggi internazionali. WhatsApp era un’azienda di messaggistica indipendente quando venne lanciata nel 2009, ma Facebook la acquistò nel 2014. Oggi, nel 2021, è ancora una proprietà di Facebook. Le persone fanno di WhatsApp un uso sia personale che aziendale perché: È gratis. Gli unici costi possono essere quelli relativi al roaming di dati. È affidabile. Nella misura in cui siete connessi al wi-fi o avete a disposizione traffico mobile, potete usare WhatsApp per comunicare con gli utenti di tutto il mondo. È molto diffusa. Ci sono utenti WhatsApp in 180 diversi Paesi del mondo. Non serve solo per... --- ### 18 iPhone Photography Tips You Need to Know > Professional iPhone photography can help you express yourself better — and get noticed on social media. - Published: 2021-09-09 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/iphone-photography/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2771390 Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content. Use these 18 iPhone photography tricks to elevate your game. iPhone photography: Composition tips Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your composition skills. 1. Shift your perspective When we start taking photos, it’s only natural that we take them from about the same position we see the word from. Unfortunately, this doesn’t make for the most exciting photos. To step up your game, try taking photos from outside your regular sitting or standing position. You can do this by shooting your subject from high or low angles. Source: Oliver Ragfelt on Unsplash Low-angle shots are a great way to put an interesting spin on iPhone product photography. They work well whenever you have a single subject that’s too big to fit in the frame when you get up close. 2. Look for detail in close-up shots Good photography is all about showing people the world in a novel way. Shooting close up can make everyday objects look unexpected. Source: Ibrahim Rifath on Unsplash Look for interesting colors, textures, or... --- ### Experiment: Do Reels Perform Better Than TikToks? > If you want to reach people who don't already follow you, which format is better: Reels or TikToks? We set out to find out. - Published: 2021-09-08 - Modified: 2024-12-19 - URL: https://blog.hootsuite.com/experiment-reels-vs-tiktok/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2771379 - Network: Instagram, TikTok TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need to do both or just focus on one. But it’s so hard to pick a side when no one can seem to agree on which one is better for engagement rates. Some in the social media marketing world believe that TikTok videos get more action because the TikTok algorithm is “better;” others claim that Reels get more attention, because the format is being pushed hard by Instagram to everyone all the time. On the one hand, TikTok’s For You page (#fyp) is very customized to users’ interests. On the other, the Instagram Reels Explore Page is a melting pot of content. Are you better off reaching a specific, targeted audience... or getting your amazing vid in front of the most eyeballs possible? We decided to find out which format gets the most engagement by doing what we do best here in the Hootsuite Social Media Lab: putting it to the test. In this experiment, I posted the exact same content to Reels and to TikTok, and measured its performance over the course of the week. Here’s what happened. https://www. youtube. com/watch? v=jzRVPjwzdlM Hypothesis: Reels perform better than TikToks There are some subtle differences between Instagram Reels and TikTok, but both apps essentially serve the same purpose: they allow users to... --- ### 100+ wertvolle Social-Media-Statistiken (und Demografien) für Marketer > Social-Media-Statistiken zur Demografie helfen beim Finetuning Ihrer Marketingstrategie und der Übermittlung Ihrer Botschaft an die richtigen Personen. - Published: 2021-09-01 - Modified: 2021-09-01 - URL: https://blog.hootsuite.com/de/social-media-statistiken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222687 Es gibt zahlreiche Vorteile für Marketer, die Social-Media-Statistiken zur Demografie verstehen. Wenn Sie eine klare Vorstellung von den unterschiedlichen und potenziell erreichbaren Zielgruppen auf jeder Plattform haben, können Sie: die richtige Zielgruppe erreichen diese Zielgruppe ansprechen eine überzeugende Botschaft formulieren Ihre Markenstrategien feinabstimmen Die besten Social-Media-Marketer wissen einfach, wo Ihr Publikum online aktiv ist. Das hilft Marken bei der Wahl der richtigen Social-Media-Plattformen. Wie viele Männer stöbern auf Pinterest nach Heimwerkertipps für Bohrmaschinen? Wie hoch ist die Wahrscheinlichkeit, dass Snapchatter über ihren Ruhestand nachdenken? Lassen sich LinkedIn-Mitglieder durch Werbung für Video-Games anlocken? (Okay, vielleicht manche. ) Bleiben wir realistisch: Wenn Sie die richtige Plattform für Ihre Marke finden wollen, kommen Sie an einem genaueren Einblick in die Social-Media-Demografien nicht vorbei. Deshalb haben wir die wichtigsten Statistiken für alle wesentlichen Social-Media-Seiten zusammengestellt. Lesen Sie weiter, um mehr zu erfahren. Allgemeine Social-Media-Statistiken zur Demografie Hier kommen einige allgemeine statistische Daten, die Sie kennen sollten, um Ihre Marke zum Erfolg zu führen: ◊ Im Oktober 2020 hat die Zahl der weltweiten Social-Media-Nutzer die 4-Milliarden-Grenze überschritten. In Deutschland sind Stand Januar 2021 66 Millionen Menschen in den sozialen Medien aktiv. Dies entspricht 78,7% der Bevölkerung. Quelle: Digital 2021 Deutschland ◊ Der durchschnittliche Nutzer in Deutschland verbringt knapp 1,5 Stunden täglich in den sozialen Medien. Quelle: Digital 2021 Deutschland Deutsche Internetnutzer verbringen etwa ein Viertel ihrer Online-Zeit in sozialen Netzwerken. ◊ Damit verbringen deutsche Social-Media-Nutzer mehr als 8 % ihrer aktiven Lebenszeit auf sozialen Plattformen. ◊ Internetnutzer in Deutschland, Österreich und der Schweiz verbringen durchschnittlich... --- ### Die 21 besten Instagram Marketing tipps – ein Spickzettel > Spickzettel: 21 der besten Instagram Marketing Tipps für 2021 - machen Sie Ihr Instagram Marketing zum Erfolg. - Published: 2021-08-25 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/instagram-marketing-tipps/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2222016 - Network: Instagram Instagram Marketing ist ein hart umkämpftes Feld, aber man kann hier durchaus erfolgreich sein. Nutzen Sie diese 21 Tipps, um eine ergebnissichere Strategie für 2021 und darüber hinaus zu entwickeln. Mit einer Werbe-Zielgruppe von mehr als 1,16 Milliarden Menschen bietet Instagram Marken eine enorme Reichweite. Noch dazu ist die potenzielle Reichweite für Instagram Marketing 2020 erheblich gewachsen—allein im letzten Quartal um 76 Millionen Menschen. Ganze 90 % der Instagram-Nutzer folgen mindestens einem Unternehmen. Davon profitieren nicht nur Verbraucherprodukte: Mehr als 36 % der B2B-Entscheidungsträger nutzen Instagram, wenn sie über neue Produkte oder Dienstleistungen recherchieren. Dieser Spickzettel mit unseren Instagram Marketingtipps für 2021 wird Sie dabei unterstützen, Ihre Instagram-Strategie auf Vordermann zu bringen, egal, ob sie gerade erst anfangen oder bereits ein erfahrener Profi sind. Ein Instagram-Business-Konto einrichten Bevor Sie ins Instagram Marketing einsteigen können, brauchen Sie einen Instagram-Business-Account oder ein Instagram-Creator-Konto. Das haben Sie schon? Dann können Sie gleich mit den Tipps weiter unten fortfahren. Wenn Sie ein persönliches Konto haben, gehen Sie weiter zu Schritt 3 dieser Anleitung. Sind Sie ganz neu bei Instagram oder wollen ein ganz neues Konto erstellen, dann gehen Sie wie folgt vor. Schritt 1: Laden Sie die Instagram-App herunter für iOS für Android Schritt 2: Melden Sie sich an Öffnen Sie die App. Tippen Sie auf Neues Konto erstellen (auf iOS) oder Mit E-Mail oder Telefonnummer anmelden (auf Android). Tragen Sie Ihre E-Mail-Adresse oder Handynummer ein und tippen Sie auf Weiter. Erstellen Sie Ihren Benutzernamen und Ihr Passwort. Füllen Sie Ihre Profilinformationen aus (mehr... --- ### How to Make a Poll on Instagram Stories [9 Engaging Examples] > Learn how to create Instagram polls that get a flood of responses with examples from the most engaging brands on Instagram. - Published: 2021-08-23 - Modified: 2024-12-28 - URL: https://blog.hootsuite.com/instagram-poll/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2222750 - Network: Instagram People love a good story. Especially on Instagram where a whopping 91% of Instagram users watching Instagram videos every week. The marker of a good Instagram Story is lots of juicy engagement. How do you find out what your audience wants to engage with? Create a poll on Instagram! Not only are people watching stories but a good story can make your brand more appealing—58% of Instagram users say they’re more interested in a brand after seeing it in a Story. To make some noise you need to build up your brand’s Instagram engagement. Engagement is how you know people care about what you’re posting (you can use our engagement rate calculator to find out how much engagement your posts are getting). One easy way to beef up your engagement is by using Instagram Polls. They’re fun, easy to use and are a great source of market research. It’s a no-brainer! To send your Instagram’s engagement into overdrive, check out the following creative ways top brands crushed it with their Polls as inspiration for your own Stories! What is a Poll on Instagram? A Poll is an interactive Sticker on Instagram Stories that lets you ask a question and input 2 responses for it (or leave it as the default “yes” or “no”). But wait, polls for Instagram stories are getting a facelift! For the first time since it launched in 2017, Instagram is testing an update to the Poll sticker that could let users add up to 4 responses... --- ### How to use tags on YouTube: A step-by-step guide > Tags help the YouTube algorithm understand what your content is about and serve it to the right users. Find out how to use tags on YouTube for best results. - Published: 2021-08-20 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/how-to-use-tags-on-youtube/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2771242 - Network: YouTube If you want your YouTube videos to be seen by the right people, you need to understand how YouTube tags work. This article will explain what tags are on YouTube and why they're important for both content creators and the platform's algorithm. We'll also cover some best practices for using tags and tips for creating accurate, meaningful tags that will help your videos get more views and attract the right audience. What are tags on YouTube? YouTube tags are keywords that you can add to your videos when uploading them to the platform. Tags work as descriptors that help the YouTube algorithm categorize content better. The most important function of tags is helping YouTube's algorithm understand what your video is about so it can serve it to the right users when they're searching for something relevant. The benefits of using YouTube tags The three main benefits of using relevant, accurate tags on YouTube are: YouTube tags allow your video to be found by people using YouTube search to look for the type of content you're offering. YouTube tags help the platform's algorithm understand what your video is about so it can surface it in suggestions and on users' home pages. YouTube tags help search engines find and index your videos more easily, which increases visibility in organic search results — even outside of YouTube (e. g. on Google). How to add tags to a YouTube video Now that you know why tags are important, let's learn how to add them... --- ### Quiz: What Type of Social Media Marketer Are You in Friends Characters? > It takes all types of social media marketers to make a team. Are you a Ross, Joey, Chandler, Phoebe, Rachel, or Monica? - Published: 2021-08-16 - Modified: 2021-08-16 - URL: https://blog.hootsuite.com/quiz-what-type-of-social-media-marketer-are-you-in-friends-characters/ - Categories: Strategy - Tags: English - : pll_wpml_2771156 We can't explain it, but your stance on Pinterest tells us everything we need to know. (function(t,e,s,n){var o,a,c;t. SMCX=t. SMCX||,e. getElementById(n)||(o=e. getElementsByTagName(s),a=o,c=e. createElement(s),c. type="text/javascript",c. async=! 0,c. id=n,c. src="https://widget. surveymonkey. com/collect/website/js/tRaiETqnLgj758hTBazgd7WLRmWYBoUp9io_2Fjh6jEInEqiDiNwnbjgkxeMebtMgx. js",a. parentNode. insertBefore(c,a))})(window,document,"script","smcx-sdk"); Learn more about your results: Click me if you got Monica! Click me if you got Rachel! Click me if you got Chandler! Click me if you got Ross! Click me if you got Phoebe! Click me if you got Joey! --- ### Marketing sur Youtube : le guide complet > Lorsque vous aurez terminé de lire ce guide en 10 étapes à propos du marketing sur YouTube, vous serez capable de créer et d'optimiser une chaîne YouTube performante. - Published: 2021-08-11 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/fr/marketing-sur-youtube/ - Categories: Stratégie - Tags: Stratégie de médias sociaux, Vidéo sociale - Tags: Français - : pll_wpml_2222080 - Network: YouTube Le marketing sur Youtube est souvent délaissé par les marketeurs spécialisés dans les médias sociaux. Certains considèrent YouTube comme un réseau social, alors que d'autres la voient davantage comme une plateforme de vidéos en ligne. Quoi qu'il en soit, YouTube offre une infinité de possibilités marketing, en particulier si votre public est présent sur la plateforme et que vos concurrents n'y sont pas. Avec deux milliards d'utilisateurs connectés par mois dans le monde, YouTube est aussi la plateforme en ligne la plus utilisée par les adultes américains. Ainsi, que YouTube corresponde ou non à la définition d'un réseau social importe peu, puisque cette plateforme est plus populaire que tous ces réseaux sociaux. Toutefois, plus de 500 heures de vidéos étant chargées toutes les minutes, avoir une stratégie marketing efficace sur YouTube est plus facile à dire qu'à faire. Heureusement pour vous, nous avons élaboré une stratégie marketing sur YouTube en 10 étapes pour vous mettre sur les rails. Découvrez comment optimiser votre chaîne, augmenter votre nombre d'abonnés et élargir votre portée à l'aide des annonces YouTube et de partenariats avec des influenceurs. Stratégie marketing sur YouTube en 10 étapes Étape 1. Créez une chaîne YouTube pour votre entreprise Commencez par ouvrir un compte de marque sur Google. Vous pouvez créer une chaîne YouTube avec votre compte Google habituel, mais dans ce cas, vous seul(e) pourrez y accéder. En outre, le compte serait alors à votre nom et, en fonction de vos paramètres, pourrait permettre aux internautes d'accéder à votre adresse... --- ### Whatsapp para empresas: la guía para mercadólogos y emprendedores > Aprende a usar Whatsapp para empresas para brindale a tus clientes una atención al cliente inmediata y personalizada. - Published: 2021-08-05 - Modified: 2021-11-04 - URL: https://blog.hootsuite.com/es/whatsapp-para-empresas/ - Categories: Estrategia - Tags: Español - : pll_wpml_346237 Aunque es muy probable que ya hayas incluido plataformas como Twitter y Facebook en tu estrategia de redes sociales, WhatsApp podría ser igual de importante para tu marca. Así es: WhatsApp no solo te sirve para mensajearte con tus compañeros de trabajo o hacer videollamadas con tu familia que vive en otra ciudad. También puede ser usado para los negocios. WhatsApp Business fue creado específicamente con los propietarios de pequeñas empresas en mente. Esta plataforma te puede ayudar a conectarte con tus clientes y respaldarlos con un servicio al cliente inmediato y personalizado. Si nunca has considerado agregar una cuenta de WhatsApp Business a tu estrategia de redes sociales, aquí exploraremos por qué podría ser una buena idea. ¿Qué es WhatsApp? Whatsapp es una app de mensajería instantánea, como Facebook Messenger o Wechat. La app móvil usa la conexión al internet del teléfono para que puedas comunicarte con otros usuarios de Whatsapp, lo cual la convierte en una opción asequible para hacer llamadas y escribir mensajes internacionales. Whatsapp era una compañía de mensajería independiente cuando abrió sus puertas en 2009. Sin embargo, Facebook la adquirió en 2014. En 2021, todavía pertenece a Facebook. Las personas usan Whatsapp para sus negocios o de forma personal ya que: Es gratis. Los únicos cargos que podrías recibir son tarifas de roaming de datos. Es confiable. Mientras estés conectado a wifi o tengas datos móviles, puedes usar WhatsApp para comunicarte con usuarios de todo el mundo. Está ampliamente disponible. Hay usuarios de Whatsapp en... --- ### Experiment: I Tried to Get Shadowbanned on Instagram > Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. - Published: 2021-08-04 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/experiment-i-tried-to-get-shadowbanned-on-instagram/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2771134 - Network: Instagram Shadow banning is the first thing every social media marketer thinks of when they experience sudden drops in engagement or reach. The thought that all your great content might be secretly hidden from the very people you want it to reach? Terrifying. So even though Instagram CEO Adam Moserri recently announced in no uncertain terms that “Shadow banning is not a thing,” it’s hard not to be suspicious when your engagement is going awry. Well, I say no more ghost stories! Let’s throw some light into the shadow(ban) and find out the truth with a little radical first-person journalism. That’s right: I’m going to try to get shadowbanned on Instagram. For the good of society! For truth! And because Hootsuite asked me to! Let’s do this. Also, watch this video that covers everything I found out about the so-called Instagram shadowban: https://www. youtube. com/watch? v=hdPmLlsss-Y What is a shadowban? Before I ruin my digital reputation, a quick primer: A “shadow ban” is when a user is blocked or muted on a social media site (or online forum) without their knowledge. You haven’t necessarily broken any of the terms of service explicitly, but you’ve been doing something that the admins or moderators aren’t happy with... and they’ve quietly gone ahead and punished you by hiding or obscuring your posts and comments from other users. How is this different from a straight up ban? It’s stealthy! No one tells you you’ve been shadow-banned, and you have no way to appeal a shadow... --- ### 5 razones por las que la mensajería instantánea en redes sociales debería ser parte de tu estrategia > La mensajería instantánea en redes sociales ha transformado por completo la manera en que las personas interactúan con las marcas—y esto solo se está acelerando. - Published: 2021-07-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/es/mensajeria-instantanea-en-redes-sociales/ - Categories: Noticias - Tags: Español - : pll_wpml_2770178 La mensajería instantánea en redes sociales ha ganado popularidad en los últimos años. Desde 2016 el número de personas que utilizan las principales aplicaciones de mensajería instantánea en redes sociales como WhatsApp, Facebook Messenger y WeChat/Weixin, ha superado consistentemente a las personas que utilizan las principales redes sociales (Facebook, Instagram y Twitter). De hecho, de acuerdo con nuestro Reporte Digital 2021, actualmente hay: 2 mil millones de usuarios en WhatsApp 1. 3 mil millones de usuarios en Facebook Messenger 1. 2 mil millones de usuarios en WeChat/Weixin El fenómeno de la mensajería instantánea en redes sociales ha transformado por completo la manera en que las personas interactúan con las marcas, y desde que la pandemia llevó a la gente hacia los canales digitales para todas sus interacciones sociales y comerciales, la tendencia de la mensajería instantánea sólo ha acelerado su paso. De acuerdo con Gartner, más del 60% de todas las interacciones de servicio al cliente serán a través de canales digitales y de autoservicio (como mensajería instantánea en redes sociales, aplicaciones de mensajería y chat en vivo) para el 2023. Muchas marcas han adoptado la mensajería instantánea en redes sociales y la han integrado tanto en redes sociales como en las estrategias de atención al cliente para poder satisfacer la gran cantidad de interacciones y servicios requeridos; otros, apenas comienzan su viaje. Si tu marca pertenece a este último grupo, hay cinco beneficios principales de la mensajería instantánea en redes sociales que te animarán a ti y a tus... --- ### 5 Gründe, warum Sie Social Messaging in Ihre Social-Media-Strategie aufnehmen sollten > Social Messaging verändert die Interaktion von Menschen mit Marken: Immer mehr Leute setzen auch bei ihrer geschäftlichen Kommunikation auf Digital. - Published: 2021-07-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/social-messaging-in-social-media-strategie/ - Categories: News - Tags: Deutsch - : pll_wpml_2770178 Das Phänomen Social Messaging hat die Interaktion von Menschen mit Marken vollkommen verändert—und es gewinnt weiterhin an Dynamik. Social Messaging verzeichnete in den letzten Jahren starken Zulauf. Schon seit 2016 übersteigt die Nutzerzahl der wichtigsten Social-Messaging-Apps wie WhatsApp, Facebook Messenger und WeChat/Weixin kontinuierlich die der führenden Social-Media-Netzwerke (Facebook, Instagram und Twitter). Laut unserem „Digital 2021 Report“ gibt es aktuell: 2 Milliarden Nutzer auf WhatsApp 1,3 Milliarden Nutzer auf Facebook Messenger 1,2 Milliarden Nutzer auf WeChat/Weixin Social Messaging hat die Interaktion von Menschen mit Marken vollkommen verändert und seit Ausbruch der Pandemie immer Leute dazu bewegt, ihre sozialen und geschäftlichen Interaktionen über digitale Kanäle abzuwickeln, hat sich der Messaging-Trend noch verstärkt. Im Jahr 2023 sollen sich laut einer Gartner-Umfrage mehr als 60 % aller Kundenservice-Interaktionen über digitale und Self-Service-Kanäle (wie Social-Messaging, Chat-Apps und Live-Chats) abspielen. Viele Marken haben sich Social-Messaging bereits zu eigen gemacht und in ihre Social-Media- und Kundenservice-Strategien integriert, um damit eine Vielzahl von Kundeninteraktions- und Service-Bedürfnissen zu erfüllen; andere stehen damit erst ganz am Anfang. Wenn Ihre Marke der letzteren Gruppe angehört, führen Sie sich die fünf wichtigsten Vorteile von Social Messaging vor Augen, damit Sie selbst und die Stakeholder in ihrem Unternehmen wissen, warum sie diesen Schritt wagen sollten. 1. Betrachten Sie die Welt aus den Augen Ihrer Kunden Mehr als zwei Drittel aller Unternehmen konkurrieren laut Gartner heute in erster Linie auf Grundlage der Customer Experience—im Vergleich zu den 36 %, bei denen das noch 2010 der Fall war. Eine einfache Methode, herausragende Kundenerfahrungen zu schaffen,... --- ### 5 raisons pour lesquelles la messagerie sociale devrait faire partie de votre stratégie digitale > Le phénomène de messagerie sociale a complètement transformé la façon dont nous interagissons avec les marques, et cette tendance ne fait que croître. - Published: 2021-07-29 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/messagerie-sociale/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_3125087 La messagerie sociale a gagné en popularité ces dernières années. Depuis le début de l'année 2016, le nombre de personnes utilisant les principales applications de messagerie sociale comme WhatsApp, Facebook Messenger et WeChat/Weixin a systématiquement dépassé celui des personnes utilisant les principaux réseaux sociaux (Facebook, Instagram et Twitter). En réalité, selon notre Rapport Digital 2021, il y a maintenant : 2 milliards d'utilisateurs sur WhatsApp 1,3 milliard d'utilisateurs sur Facebook Messenger 1,2 milliard d'utilisateurs sur WeChat/Weixin Le phénomène de messagerie sociale a complètement transformé la façon dont nous interagissons avec les marques, et depuis que la pandémie nous a incité à nous tourner vers les canaux numériques pour toutes nos interactions sociales et professionnelles, cette tendance n'a fait que croître. Selon Gartner, plus de 60 % de tous les engagements de service client seront assurés par des canaux numériques et libre-service (tels que la messagerie sociale, les applications de chat et le chat en direct) d'ici 2023. Alors que nombreuses marques ont adopté la messagerie sociale et l'ont intégrée aux médias sociaux et aux stratégies d'accompagnement client pour répondre à une multitude de besoins en matière d'engagement et de service client, d'autres viennent tout juste de se lancer. Si votre marque appartient à cette deuxième catégorie, il existe cinq atouts majeurs qui vous inciteront, vous et vos décisionnaires internes, à faire de la messagerie sociale une part entière de votre stratégie d'utilisation des médias sociaux. 1. Voyez le monde à travers les yeux de vos clients Selon Gartner, plus des... --- ### Everything You Need to Know About Instagram Reels Ads > Learn how to reach a targeted audience with creative and engaging Instagram Reels Ads. - Published: 2021-07-21 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/instagram-reels-ads/ - Categories: Strategy - Tags: Social media advertising, Social video - Tags: English - : pll_wpml_2770950 - Network: Instagram As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020. They are 15- to 30-second, multi-clip videos that can be viewed in the Reels tab of an Instagram profile and in Explore. They’re a highly engaging content form that could get your business more followers. Instagram recently launched Instagram Reels ads, meaning your business can now use this format in a new brand new way to reach a targeted audience. Here, we’ll explain: What Instagram Reels ads are How to set up Instagram Reels ads How to use Reels on Instagram for advertising What are Instagram Reels ads? Instagram Reels ads are a new placement for ads on the platform. In a nutshell, using Instagram Reels ads is yet another way for businesses to advertise on this platform. (And there are plenty — take a look. ) This advertising form launched globally in mid-June 2021 after being tested in a few select countries, including Brazil and Australia. According to Instagram, “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators. ” Instagram Reels ads look a lot like... --- ### Experiment: Are Instagram Saves Really the New Likes? > Have you noticed your favorite influencers and brands asking you to "save" their posts on Instagram lately? Find out why — and if it works. - Published: 2021-07-06 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/experiment-instagram-saves-likes/ - Categories: Experiments - Tags: Experiments - Tags: English - : pll_wpml_2770610 - Network: Instagram Pssst, did you hear? The Instagram algorithm likes likes... but it loves saves. Or at least that’s what the social media marketing pros are claiming. The headlines are, shall we say, intense. “Instagram Saves are the New Super Like! ” “Forget Likes, Saves Will Grow Your Instagram. ” “Instagram Saves is Literally Saving the Day. ” Influencers and brands have taken note, and we’ve seen an influx of accounts encouraging followers to save posts to Collections, or running contests that require a Save to enter. For instance, here’s an adorable toddler influencer asking followers to “SVE” and “SHR”... https://www. instagram. com/p/CQjPJEqnU_7/? utm_source=ig_web_copy_link ... and here’s a Vancouver-based fitness studio offering a giveaway to those who save the post and follow a few other instructions. https://www. instagram. com/p/CQWYAacsJSg/? utm_source=ig_web_copy_link But does saving really do anything? Or does it just junk up our precisely curated Collections? Time to put the theory — and my Instagram account — to the test to find out once and for all if saves are the key to boosting engagement... or just a bunch of hype. What is an Instagram Save? Before we get into if or how saves can help boost your engagement, let’s clarify what an Instagram save is. See that little ribbon icon on the bottom right of a post? Tap that, and that post will be added to your saved folder. You can access your saved folder by going to your profile, clicking the menu icon (three horizontal lines) in the top right... --- ### ¿Qué es Clubhouse? Y, ¿es la app correcta para tu negocio? > La app Clubhouse está acaparando los titulares como la próxima gran plataforma social. Ha llegado el momento para que las marcas y los mercadólogos le echen un ojo, la prueben y decidan si también deberían unirse. - Published: 2021-07-01 - Modified: 2021-08-18 - URL: https://blog.hootsuite.com/es/clubhouse-app-mercadologos/ - Categories: Estrategia - Tags: Español - : pll_wpml_2769743 Clubhouse es una app de audio incorporado. Para los usuarios, la experiencia es una mezcla entre un podcast y una conferencia telefónica. Habiendo dicho esto, Clubhouse es tan nueva que incluso las marcas tienen que descifrar la forma de unirse a la app. Para ayudarte en este proceso, hemos creado este resumen de esta plataforma en ascenso, así como un desglose de sus ventajas y desventajas desde una perspectiva de marketing. También, veremos casos de uso y ejemplos de marcas que adoptaron la app desde el principio y que están haciendo cosas interesantes en la plataforma. ¿Qué es la app Clubhouse? Clubhouse es una app de “salas de audio”. Esto significa que no hay video, no hay mucho texto, y en cuanto a las imágenes, lo único que se te da es una foto de perfil. Además, las conversaciones son en vivo y efímeras, así que nada es pregrabado y nada es archivado. Para los usuarios, es entre un podcast y una conferencia telefónica. Puedes entrar a “salas”, donde personas (hasta 8000) se juntan para hablar de temas específicos (normalmente durante 1 hora, pero algunas veces por más tiempo). Esta app se basa en las conversaciones en vivo, y no en contenido estático. Estadísticas rápidas de Clubhouse La aplicación Clubhouse debutó en marzo de 2020, pero no se unió a la App Store hasta septiembre de 2020. Y aunque sus números palidecen en comparación con las plataformas de "redes sociales antiguas", su crecimiento desde septiembre ha sido notable. Es pequeña:... --- ### WhatsApp für Unternehmen: Tipps und Tools für Einsteiger > Erfahren Sie, wie Sie WhatsApp für Ihr Unternehmen nutzen und Ihren Kunden einen sofortigen, personalisierten Kundenservice bieten können. - Published: 2021-07-01 - Modified: 2021-07-14 - URL: https://blog.hootsuite.com/de/whatsapp-marketing/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346237 Plattformen wie Twitter und Facebook haben Sie wahrscheinlich schon in Ihre Social-Media-Strategie einbezogen. WhatsApp könnte sich für Ihre Marke als genauso wichtig erweisen. Sie haben richtig gehört: WhatsApp ist nicht nur dazu da, um Ihren Kollegen eine SMS zu schicken oder einen Videochat mit Familienmitgliedern in einer anderen Stadt zu führen. Die App lässt sich auch für geschäftliche Zwecke nutzen. WhatsApp Business wurde speziell mit Blick auf kleinere Unternehmen entwickelt. An mittlere und große Unternehmen richtet sich die WhatsApp-Business API. Dieser Profi-Business-Account offeriert erweiterte Möglichkeiten, wie zum Beispiel Chatbots, die bei Bedarf von ausgewählten Facebook-Partnern, den WhatsApp Solution-Providern, realisiert werden können. Über einen Business-Account können Sie direkt mit Kunden in Kontakt treten und sie mit einem sofortigen, personalisierten Kundendienst unterstützen. Aber WhatsApp Business bietet sich auch für dialog-orientierte Marketing-Initiativen an. So startete die Bundesagentur für Arbeit 2017 ihre „WhatsMeBot“ Kampagne über die Business-API, um Jugendliche bei der beruflichen Orientierung zu unterstützen und per WhatsApp-Dialog einen Multiple Choice-Test zur Berufsberatung durchzuführen. Die Kampagne traf mit 180. 000 Teilnehmer bereits in den ersten sechs Wochen nach Start ins Schwarze. 89 % füllten den Test vollständig aus. Quelle: MessengerPeople Falls Ihnen der Gedanke ein WhatsApp Business-Konto in die Social-Media-Strategie Ihrer Marke zu integrieren noch nicht gekommen ist: in diesem Beitrag erfahren Sie, warum sich das lohnt. Was ist WhatsApp? Das müssen Sie in Deutschland wohl niemanden fragen, aber fangen wir ganz von vorne an. WhatsApp ist eine Messaging-App, wie Facebook Messenger oder WeChat. Die Mobile-App nutzt die Internetverbindung des Smartphones, damit Sie mit... --- ### Coming Soon to Hootsuite: Composer, Analytics, and Customer Care Updates > There's a lot of new stuff coming to Hootsuite in Q3 2021. Get a sneak peek of all the things we just couldn't wait to share with you. - Published: 2021-06-30 - Modified: 2021-07-15 - URL: https://blog.hootsuite.com/hootsuite-product-updates-q2-2021/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2770639 - Network: Hootsuite We've made it through the first half of 2021 and our team's been working around the clock* to bring you exciting new features. (*Not actually around the clock, we value our employees' mental health, but they have been working very hard and are pretty pumped to share the results with you. ) Read on to find out what's coming soon to your Hootsuite experience—we hope you'll love it! Before diving in, I wanted to begin by recapping our focus this year: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Integrated paid and organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. When we look ahead into the future of our solutions we focus on three different buckets in terms of our prioritization. The now, the next and the later. Short-term, we’re... --- ### YouTube Contests: Creative Ideas and Best Practices > Want to gain subscribers, win leads, and drive sales? A YouTube contest can help with all of those goals (and more). - Published: 2021-06-29 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/secrets-youtube-contest/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_342071 - Network: YouTube There are many ways to engage your YouTube subscribers and attract new ones. One way is by adding YouTube contests to your YouTube marketing strategy. Use this guide for creative ideas, rules and best practices on how to plan and execute an effective contest that will not only increase your engagement rates on YouTube but will also boost your subscriber numbers. 8 YouTube contest best practices You can get creative when planning your contest mechanics and prizes. But regardless of what you come up with, make sure to follow these universal YouTube contest best practices: 1. Set SMART goals Be clear and specific about what you want to achieve. Set a date for the contest's start and end, then identify your desired outcome before the beginning of the contest. Make sure that you have an actual need or purpose for running it. SMART goals are specific, measurable, achievable, relevant and time-bound. 2. Explain why people should participate Your video description should include a compelling reason as to why someone would want to enter your contest, along with details on how they can do so. You should also include your contest's rules in the description - more on that in a bit. 3. Choose a desirable prize Make your prize worth competing for. It should check the following boxes: Something that would be appealing to the contest's target audience Costs you little or nothing Can be delivered digitally (this is great because it saves on shipping costs) If you do choose... --- ### Glossaire des médias sociaux : toutes les définitions à connaître en 2021 > Ajoutez cette page à vos favoris! Notre glossaire des médias sociaux est un document vivant qui évolue constamment! - Published: 2021-06-24 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/glossaire-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_340880 Le secteur des médias sociaux est en constante évolution, et il est parfois difficile de maîtriser les nouvelles définitions qui voient le jour pratiquement tous les mois. C'est pour cela que nous avons créé ce glossaire complet de termes relatifs aux médias sociaux. Ajoutez cette page à vos favoris ! Ce glossaire des médias sociaux est un document vivant qui évoluera à mesure que nous ajouterons et supprimerons des entrées, développerons nos définitions et apporterons davantage de contexte pour les termes les plus importants. A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z —A— Abonnés Les abonnés sont des personnes qui ont aimé vos comptes sur les médias sociaux ou s'y sont abonnées. Pour en savoir plus : Acquérir des abonnés Instagram sans devoir mettre la main à la poche : 27 conseils (en anglais) Algorithme En résumé, un algorithme est un ensemble d'étapes qu'un ordinateur effectue pour accomplir une tâche. Dans le contexte des médias sociaux, un algorithme permet à une plateforme de déterminer quel contenu afficher à un moment donné à un(e) utilisateur(rice) spécifique. Les réseaux sociaux sont connus pour garder leurs algorithmes secrets, mais en règle générale, ils utilisent des indices basés sur les relations et interactions sociales des utilisateurs pour déterminer quel contenu attirera le plus leur attention. Pour en savoir plus : Comment fonctionne l'algorithme de Facebook (en anglais) Comment fonctionne l'algorithme d'Instagram (en anglais) Comment fonctionne l'algorithme de Twitter (en anglais) AMA (Ask Me Anything / « Demandez-moi ce que vous voulez ») Ces sessions de questions-réponses sont des publications interactives dans... --- ### Facebook Conversions API: Everything Marketers Need to Know > Facebook conversions API will help you collect accurate data and improve the performance of your Facebook ads in a post-iOS 14 update world. - Published: 2021-06-22 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/facebook-conversion-api/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_2770547 - Network: Facebook The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Combined, they help you properly track, attribute and improve your Facebook marketing performance. What’s the problem with the pixel? Essentially, ad blockers, cookie blockers, and other masking tools have begun to cut down on the amount of data the pixel receives. And now, Apple’s iOS 14 update is creating even bigger hurdles to tracking data through the pixel. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices. That means the pixel alone will give you a lot less information about how iOS users interact with your business. If someone clicks through to your website from Facebook, you might not know. Not concerned about losing data from iOS users? Consider that Facebook expects all major browsers to block or significantly limit third-party cookies by 2022. Your ad targeting will also be affected, and the size of your custom audiences and retargeting audiences will likely decrease. But don’t panic. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. What is the Facebook conversions API? To understand the Facebook conversions API, you first have to understand a little... --- ### Social Media im Hochschulwesen: 9 wichtige Tipps > Die Generation Z kommt ins Hochschulalter—höchste Zeit für Universitäten sich den sozialen Medien zu präsentieren: Social-Media-Tipps für Hochschulen. - Published: 2021-06-10 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/social-media-im-hochschulwesen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_343098 Der Einsatz von Social Media im Hochschulwesen gilt als gesetzt. Laut unserer weltweiten Studie nutzen 98 % der Hochschulen soziale Medien auf dem gesamten Campus. Auch in den DACH-Ländern sind Hochschulen in den gängigen Social-Media-Kanälen vertreten. Aus guten Gründen, denn Hochschulen, die in den sozialen Medien aktiv sind, schaffen erheblichen Mehrwert. So nutzen Universitäten Social Media, um angehende Wissenschaftler zu rekrutieren, den Geist ihrer Institutionen zu fördern und Spendengelder zu sammeln. Hiesige Unis und FHs nutzen Social Media heute in der Hauptsache, um Studierende anzuwerben und zu Informationszwecken, wie eine Kurzrecherche ergab. Doch Social Media im Hochschulwesen ist mehr als nur Marketing. Diese Plattformen dienen auch als wichtige Kommunikationskanäle. Social-Media-Teams von Universitäten und Fachhochschulen stehen aufgrund der Pandemie und ihrer Folgen besonders unter Druck. Neben Aufgaben wie der Bereitstellung von Informationen, der Suche nach Lehrpersonal und der Anwerbung von Studierenden müssen sie riesige Communitys, die ihre Universität seit Monaten nicht von innen gesehen haben, über zahlreiche Kanäle betreuen. Ohne die richtige Strategie, die geeigneten Tools und einen funktionierenden Support lässt sich das volle Potenzial von Social Media im Bildungswesen nicht ausschöpfen. Social Media hat großes Potenzial für Hochschulen. Lernen Sie die Best Practices kennen, lassen Sie sich von Top-Institutionen inspirieren und meistern Sie Social Media im Hochschulwesen mit den nachfolgenden wichtigen Tipps. Bonus: Interessant für private Hochschulen! In unserem kostenfreien Webinar am 26. Mai erfahren Sie Wie Sie mit Social Media Umsatz generieren und den Return on Investment verbessern. Sie lernen drei Strategieansätze kennen, die Ihnen helfen, neue Kunden (potenzielle... --- ### Le meilleur moment pour publier sur Facebook, Instagram, Twitter et LinkedIn > Quel est le meilleur moment pour publier sur les médias sociaux ? Selon les données de 300 marques, l'idéal serait tôt dans la semaine, mais aussi le matin. - Published: 2021-06-10 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/meilleur-moment-publier-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_340500 Peut-on définir avec précision le meilleur moment pour publier sur les réseaux sociaux ? C'est une question vieille comme le monde (ou presque ! ). Après des heures, voire des mois de recherche, de réflexion, de création, d'édition et de perfection, votre dernière publication ou campagne est enfin prête : il est temps de la présenter au monde entier. Mais il y a un hic. Quel est le moment optimal pour la publication ? Toutes les périodes de la journée sont-elles égales face à l'algorithme ? Absolument pas. Existe-t-il vraiment un moment idéal pour publier sur les réseaux sociaux ? Les algorithmes des fils d'actualité (en particulier ceux de Facebook et d'Instagram) considèrent la récence de votre post comme un indicateur de classement majeur. Pour cette raison, la publication de votre contenu au moment où vos abonnés sont en ligne est le moyen le plus simple d'augmenter votre portée naturelle. La mauvaise nouvelle, c'est que le « meilleur moment pour publier sur les réseaux sociaux » n'est pas universel. Les études à ce sujet ne manquent pas, mais la source la plus fiable reste encore les données dont vous disposez à propos de vos abonnés. Cela signifie que le moment idéal pour publier votre contenu varie d'une plateforme et d'une marque à l'autre. Pourtant, en vous armant des bons outils, déterminer l'heure de publication idéale pour vos canaux sociaux est un jeu d'enfant. Pour commencer, nous allons partager avec vous les découvertes de l'équipe en charge des médias sociaux chez... --- ### Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate? > After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned. - Published: 2021-05-27 - Modified: 2025-01-07 - URL: https://blog.hootsuite.com/experiment-promoted-tweets/ - Categories: Experiments - Tags: Experiments, Social media advertising - Tags: English - : pll_wpml_2770303 - Network: Twitter Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. While running an ad campaign on Twitter (or any social platform for that matter) might get your post in front of the right eyeballs, there’s no guarantee your audience is going to react to that post the way you want them to. Ultimately, when you pay to promote a Tweet, you’re just purchasing a delivery mechanism. The content you’re delivering still needs to get the job done — whether your goal is click-throughs, engagement, shares, or good old-fashioned LOLs. But what content will get the job done on Twitter? Despite the fact that Twitter ad engagement has gone up 27% in the past year, it’s not always 100% clear what makes for a successful campaign. So, this month, in the name of science, the Hootsuite social team bravely put its Twitter feed to the test to discover whether promoted tweets with images or links fare better. What did they learn? Better keep reading to find out! (Yeah, I’m a tease! Deal with it! And then buy me a floating McDonalds, sheesh! ) Hypothesis: Promoted Tweets with link previews get higher click-through-rates than promoted Tweets with images The question Hootsuite’s social media team set out to answer this past month was a pretty specific one: which gets a higher click-through rate, promoted Tweets with link previews, or promoted Tweets with images? What sparked this query? Some disappointing numbers, to be frank.... --- ### Gagner de l'argent sur Pinterest : 5 stratégies infaillibles > Pinterest offre des moyens efficaces de stimuler les ventes et les leads. Découvrez comment avec notre guide pour gagner de l'argent sur Pinterest. - Published: 2021-05-20 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/gagner-argent-sur-pinterest/ - Categories: Stratégie - Tags: Français - : pll_wpml_345129 - Network: Pinterest Pinterest est bien plus qu'un simple réseau social sur lequel rechercher des tableaux inspirants (appelés « inspirational boards » en anglais) à travers des photos de Harry Styles ou des costumes d'Halloween pour chiens (on ne se plaint pas du tout, au contraire, on adore ça). C'est également la plateforme rêvée pour gagner beaucoup d'argent. Avec 416 millions d'utilisateurs actifs chaque mois dans le monde et 200 milliards d'épingles enregistrées jusqu'à ce jour, les possibilités de gagner de l'argent sont indéniables. Pour les entreprises et les influenceurs cherchant à monétiser leur canal Pinterest, poursuivez votre lecture pour découvrir des stratégies infaillibles que vous pouvez mettre en place dès aujourd'hui pour gagner de l'argent. Comment gagner de l'argent sur Pinterest Il est pour le moment impossible de vendre directement sur Pinterest (car aucune fonction de paiement n'y est proposée). Cependant, il existe de nombreuses autres manières de transformer vos épingles en opportunités de vente. Augmentez le trafic vers votre site e-commerce Pour les marques qui proposent des produits en ligne, Pinterest constitue un moyen naturel d'augmenter le trafic et, par conséquent, les ventes. Utilisez des épingles pour présenter vos produits et redirigez vos abonnés vers votre site Internet où ils peuvent effectuer leurs achats. Un peu comme les miettes de pain du Petit Poucet, mais version numérique ! Pour augmenter votre portée, établissez un budget publicitaire à investir dans vos épingles. Les épingles sponsorisées peuvent être optimisées en vue d'atteindre différents objectifs, comme intensifier le trafic ou accroître votre nombre d'abonnés... --- ### 5 Reasons Why Messaging Should Be Part of Your Social Media Strategy > The social messaging phenomenon has completely transformed the way people interact with brands—and it's only accelerating. - Published: 2021-05-20 - Modified: 2023-08-01 - URL: https://blog.hootsuite.com/why-messaging-belongs-in-social-strategy/ - Categories: Hootsuite HQ - Tags: Customer service, Social media engagement - Tags: English - : pll_wpml_2770178 Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report, there are now: 2 billion users on WhatsApp 1. 3 billion users on Facebook Messenger 1. 2 billion users on WeChat/Weixin The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Many brands have embraced social messaging and integrated it into social media and customer care strategies to meet a host of customer engagement and service needs; others are just starting their journey. If your brand is the latter group, there are five main benefits of social messaging that will help encourage you and your internal stakeholders to take the leap. 1. See the world through your customer’s eyes More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner. One easy way to create great customer experiences is to connect with customers on the platforms they’re already familiar with: Social media, social messaging apps, and other... --- ### Experiment: Do Long Captions Get More Engagement on Instagram? > When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite? - Published: 2021-05-18 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/long-instagram-captions-experiment/ - Categories: Experiments - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_2770108 - Network: Instagram Because Instagram was designed as a visual medium, it’s hard to know just how much the captions actually matter. Sure, you can write up to 2,200 characters in your caption... but should you? After all, a great caption doesn’t just describe what’s happening in the photo. It’s your chance to express yourself to your followers and (hopefully) drive engagement in the process. Does the algorithm reward wordy posts? Do people like to curl up and lose themselves in a good caption? ... Or does a lengthy caption just spur followers to keep scrolling? Only one way to find out: sacrificing my personal account to the Insta-gods for a series of elaborate and public experiments! (I assume my Pulitzer is coming in the mail? ) Let’s DO THIS. Hypothesis: Instagram posts with longer captions get more engagement There are a lot of people smarter than me who suspect that longer captions get more engagement. I know this because I asked Brayden Cohen, who is on Hootsuite’s social marketing team and manages the @hootsuite Instagram account. “Overall, I think longer captions provide better engagement on Instagram. There is only so much information, copy, and context you can put in an image,” says Brayden. In his experience, longer captions offer an opportunity to get more creative and add clarity. Having longer captions provides your audience with more information around a topic. This is especially helpful since it's hard to add links on Instagram. “Sometimes all you have is your Instagram caption to grab... --- ### 11 zentrale Fähigkeiten, die ein Social Media-Manager beherrschen sollte (plus Lebenslauf -Templates) > Social-Media-Manager besitzen die Fähigkeiten die Marken brauchen um erfolgreich zu sein. Nachfolgend erfahren Sie was in dieses Jobprofil gehört. - Published: 2021-05-06 - Modified: 2021-05-11 - URL: https://blog.hootsuite.com/de/social-media-manager/ - Categories: Strategie - Tags: Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_354132 Wer schreibt, der bleibt. Ob Sie nun Instagram-Posts oder Pinterest-Bildbeschriftungen texten, Worte sind nicht nur Schall und Rauch. Gut geschriebene Texte können das Engagement steigern, Ihre organische Reichweite erhöhen und Social-Media-Managern helfen, eine unvergessliche Marke zu schaffen. Denken Sie an Marken mit großen Social-Media-Followerzahlen—BMW, FC Bayern München, McDonald‘s... Social-Media-Manager besitzen die Fähigkeiten, die Marken brauchen, um in den sozialen Medien erfolgreich zu sein. Mit 4,3 Milliarden Menschen, die soziale Medien nutzen—und jeden Tag kommen weitere 1,3 Millionen hinzu—ist uns allen bekannt, dass keine Marketingstrategie auf eine Social-Media-Komponente verzichten. Die Zahlen sprechen für sich: 90 % der Marken sind aktuell in den sozialen Medien aktiv, und 77 % von ihnen erwarten, dass die Nutzung zunimmt. Ob Sie selbst ein aufstrebender Social-Media-Profi sind oder als HR-Manager einen solchen einstellen möchten: Nachfolgend erfahren Sie, was in dieses Jobprofil gehört. Es lohnt sich, einzusteigen. Auch in Deutschland sind Social Media-Manager gesucht. Ein kurzer Blick auf das Job-Portal Indeed zeigt über 6. 100 offene Stellen im Mai 2021. Und StepStone weist im selben Zeitraum fast 5. 100 Job-Angebote im Social-Media-Umfeld aus. Was ist ein Social-Media-Manager? Social-Media-Manager setzen die Marketingstrategie einer Marke in den sozialen Medien um und/oder erstellen diese. Ihre Ziele orientieren sich an den Geschäftszielen des Unternehmens. Der nachweisliche Beitrag von Social Media zum Return on Investment (ROI) wird anhand von Kennzahlen gemessen. Werfen Sie einen Blick auf die erfolgreichsten Marken in den sozialen Medien: Sie sind kulturell relevant, sie sind menschlich und sie agieren einheitlich und souverän über alle Plattformen hinweg. Wie machen... --- ### Groupes Facebook : un outil pour développer votre entreprise et impliquer vos clients > Les groupes Facebook sont un puissant outil marketing qui vous aide à attirer de nouveaux clients et à impliquer ceux existants à l'aide de contenu exclusif, d'un esprit de communauté et d'entraide. - Published: 2021-04-28 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/groupes-facebook-pour-entreprise/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_341024 - Network: Facebook Ayant moi-même été administratrice d'un site de fans non autorisé dédié à 2gether sur Geocities pendant trois glorieux mois de mon adolescence en 2001, je connais très bien la joie que procure le fait de rassembler une communauté en ligne. Du moins, le bonheur de voir cinq inconnus de la toile s'inscrire sur son forum. (Qui sait, peut-être qu'il s'agissait simplement de mes frères qui s'amusaient à me faire une blague, mais je ne préfère pas y penser ! ) Aujourd'hui en revanche, grâce à la puissance des groupes Facebook pour les entreprises, les marques ont la possibilité de se forger une communauté de fans comme cela n'a jamais été possible auparavant. Évidemment, vous ne trouverez pas un compteur de visiteurs rose fluo comme celui que j'avais installé sur ma page (dommage, n'est-ce pas ? ). En contrepartie toutefois, vous avez accès aux 2. 41 milliards d'utilisateurs actifs mensuels de Facebook, ainsi qu'aux outils de la plateforme pour créer un club en ligne à succès. Quoi de mieux pour rassembler... et concevoir une plateforme de marketing efficace par la même occasion ? Depuis que Facebook a modifié son algorithme en janvier 2018, le fil d'actualité privilégie les « publications qui suscitent des échanges et des interactions significatives », y compris les publications issues des groupes Facebook pour les entreprises. L'engagement augmente la portée, qui a son tour augmente l'engagement... et c'est ce que vous recherchez, n'est-ce pas ? (Qu'on s'entende bien, quand je parle d'engagement, je ne parle pas de... --- ### The Top Instagram Updates You Need to Know: April 2021 > Keep up with the latest Instagram updates, from new ad formats to Instagram Shop upgrades, and user-experience tweaks, and more. - Published: 2021-04-26 - Modified: 2021-04-26 - URL: https://blog.hootsuite.com/instagram-updates/ - Categories: Strategy - Tags: English - : pll_wpml_2227003 - Network: Instagram Keep informed with this rundown of Instagram’s latest updates. From Instagram Rooms to policy updates, the company is constantly implementing changes that apply to marketers and creators. But if you don’t know about them, you can’t make the most of them. Stay ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for April 2021. Jump back to previous months: Top Instagram updates you need to know in 2021 April 2021 Instagram updates These are the top Instagram updates marketers should know about this month. Instagram introduces Remix Reels inspired by TikTok Duets At the beginning of April, Instagram added a “remix” option to Reels that allows creators to react to an existing public Reel. Similar features — Duets and Stitch — have been popular on TikTok for some time, inspiring Snapchat to test a remix option as well. Remix is enabled by default on Reels published from public accounts, but users have access to a disable option. When someone remixes a Reel, the original creator receives a notification. https://www. instagram. com/p/CNFzLUPh8PW/? utm_source=ig_web_copy_link Story drafts may soon come to Instagram In late March, Instagram’s top boss Adam Mosseri and the app’s official comms Twitter account teased the release of a story drafts feature. “You asked and we're delivering... story drafts coming soon,” said Mosseri. Most content, including Instagram Guides, can be saved o as a draft in the creation stage, except for Reels and Stories. According to screenshots leaked by mobile developer Alessandro... --- ### So nutzen Sie LinkedIn Ads zum Unternehmenswachstum > Im diesem LinkedIn Ads Leitfaden lernen Sie die unterschiedlichen LinkedIn-Anzeigenformate kennen, die Ihnen dabei helfen, Ihr Unternehmenswachstum voranzutreiben. Sie erfahren außerdem, wie man LinkedIn Ads einrichtet und ihre Performance maximiert. - Published: 2021-04-22 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/de/linkedin-ads-leitfaden/ - Categories: Strategie - Tags: Social-Media-Werbung - Tags: Deutsch - : pll_wpml_341322 - Network: LinkedIn LinkedIn bietet Unternehmen gleich zwei entscheidende Vorteile. Das Social-Media-Netzwerk konzentriert sich auf das berufliche Umfeld und das wirkt sich positiv auf den Ton der Kommunikation aus. Außerdem überzeugt LinkedIn kontinuierlich mit guten Zahlen. Mit derzeit weltweit fast 740 Millionen Mitglieder aus 200 Ländern und Regionen spielt das Netzwerk in der Liga der großen Social-Media-Plattformen. Das unterstreichen auch die Zahlen aus den DACH-Ländern: bereits über 16 Millionen Mitglieder, Tendenz steigend. Um in diesem für Firmen hoch attraktiven Umfeld Gehör zu finden, lohnt es sich, die Werbemöglichkeiten von LinkedIn genauer unter die Lupe zu nehmen. Denn Unternehmen, die auf dieser Plattform werben, können ein wirtschaftsstarkes Fachpublikum erreichen. LinkedIn-Mitglieder sind nicht nur einflussreich, sondern haben auch eine doppelt so hohe Kaufkraft wie der durchschnittliche Web-Nutzer. Eine kürzliche Überarbeitung des Kampagnen-Managers—der LinkedIn-Werbeplattform—hat dem Werkzeugkasten für LinkedIn-Marketer ein paar neue Tools hinzugefügt. Zusätzlich zu schärferen Targeting-Optionen ist die Plattform auf zielgerichtete Werbung umgestiegen. Das heißt: Werbetreibende können ihre Kampagnen heute an klar definierten Zielen wie Markenbekanntheit, Lead-Generierung oder Interaktionsrate ausrichten. Dieser Leitfaden behandelt die unterschiedlichen verfügbaren Anzeigenformate, stellt Ihnen eine Schritt-für-Schritt-Anleitung zur Werbung auf LinkedIn zur Verfügung und gibt zudem einen Überblick über Best Practices—mit Erkenntnissen, die LinkedIn Hootsuite exklusiv zur Verfügung gestellt hat und die Sie sonst nirgends finden. LinkedIn-Anzeigentypen Erfahren Sie, wie Sie auf LinkedIn mit den verschiedenen Self-Service-Ads-Formaten werben können. Sponsored Content Bei gesponserten Anzeigen handelt es sich im Wesentlichen um beworbene LinkedIn-Posts. Für Sponsored Content stehen drei unterschiedliche Anzeigenformate zur Verfügung: Single Image Ads, Video Ads und Carousel Ads. Kampagnen können... --- ### Experiment: Do Photos With People Perform Better on Instagram? > We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it's a common misconception. - Published: 2021-04-20 - Modified: 2024-12-30 - URL: https://blog.hootsuite.com/instagram-photos-with-people-experiment/ - Categories: Experiments - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_2769921 - Network: Instagram No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here. (You’ve been trying out our tricks for taking and editing good Instagram photos, right? ) But beyond composition or graphic design, is there a type of photo that people like more? Well, the hunch of many a social media manager is that pictures of people perform better than those without. (Sorry, landscape photogs. ) But why rely on a gut instinct, when we have a whole special column here on the Hootsuite blog devoted to rigorously testing these suspicions? It’s time to put a theory to the test with a deep analytical dive, and a little trial and error. (My dad always wanted me to be a doctor, but I’m sure being an unauthorized Instagram scientist is the next best thing. ) Does putting your best face forward yield better results? Let’s find out. Hypothesis: Photos with people perform better on Instagram Common sense is driving this hypothesis. Contrary to what general internet culture and human behavior might lead you to believe, people love people. There’s a trend that happens near the end of a calendar year, where people run their Instagram accounts through a... --- ### Démystification des mythes autour du ciblage publicitaire Facebook > Il y a un énorme avantage à comprendre comment fonctionne le ciblage publicitaire de Facebook et à dissiper les mythes qui l'entourent. C'est pour cela que nous écrivons cet article. - Published: 2021-04-14 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/ciblage-publicitaire-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_2228437 - Network: Facebook Internet regorge de conseils et de formules secrètes concernant le ciblage publicitaire de Facebook. Ces stratégies sans cesse promettent d'augmenter les conversions et des économies considérables sur les campagnes publicitaires Facebook. Pourtant, une bonne partie de ce matraquage autour du ciblage sur Facebook est tout simplement faux. Les « gourous » autoproclamés encouragent même les internautes à utiliser les annonces Facebook pour piquer les clients de leurs concurrents... Mais dans la réalité, ce n'est pas du tout comme cela que ça marche. (Alerte au spoiler : ce n'est PAS possible). Imaginons un instant que nous parlions de gastronomie au lieu de ciblage. Si je prépare une glace à la purée de pommes de terre immonde, il ne sera pas juste de généraliser et de prétendre que tous les plats à base de pommes de terre ont mauvais goût. La glace au chocolat est sans doute excellente, mais devrais-je généraliser et affirmer que tous les plats à base de chocolat ont bon goût ? Que diriez-vous d'ajouter de la sauce au chocolat à un hotdog ? Oseriez-vous l’essayer ? Il en va de même pour le ciblage des annonces sur Facebook. Ce n'est pas parce qu'il existe une étude de cas sur les audiences similaires (lookalikes) qui obtiennent des conversions moins chères que cela signifie que les audiences similaires (Lookalikes) se convertiront toujours mieux. il s'agit de tester pour savoir quelle audience convertit le mieux. Le ciblage Facebook : la vérité dévoilée Quand on suppose qu’une stratégie de ciblage est toujours... --- ### New at Hootsuite: Customer Care, Inbox, and Amplify Updates > The future of customer care is here, along with new Inbox enhancements, Amplify updates, and more. Find out what's new with Hootsuite. - Published: 2021-04-12 - Modified: 2021-05-18 - URL: https://blog.hootsuite.com/hootsuite-product-updates-q1-2021/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2769765 - Network: Hootsuite As we head into the second quarter of 2021, I hope everyone is keeping well. Our team at Hootsuite continues to show just what can be achieved while working remotely and so far we’ve already launched a whole suite of updates, and made an exciting acquisition that has the potential to reinvent how your business manages customer care. Before diving in, I wanted to begin by outlining where we’re focusing our efforts this year: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Our priority is always on features and updates that deliver a reliable, secure, and modern experience to all our customers. So let’s look at what’s new, starting with our promise to help you connect... --- ### Everything You Need to Know About LinkedIn Video > Learn how to use LinkedIn native video, Linkedin video ads, technical specifications, and more. Plus, get inspiration with a bunch of top examples. - Published: 2021-04-08 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/linkedin-video/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_2221985 Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Ready to get on board yet? This guide will cover everything you need to know about LinkedIn video, from the basics on how to use LinkedIn native video, to technical specifications. And if you’re looking for that spark of inspiration, scroll down for a round up of examples and ideas. Types of LinkedIn video Embedded videos It’s still common practice for many brands to upload to a video-hosting platform such as YouTube or Vimeo, and then share the link on LinkedIn. This works, but for many reasons, LinkedIn native videos tend to be a more effective strategy. LinkedIn native video “Native video” is video that is uploaded directly to LinkedIn or created on the platform itself. Unlike embedded videos, LinkedIn native video autoplays in-feed, which is more likely to grab attention. Metrics show that Facebook native videos garner... --- ### Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach? > What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success. - Published: 2021-03-29 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/linkedin-engagement-experiment/ - Categories: Experiments, Strategy - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_2769654 - Network: LinkedIn We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of them. The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. These posts are all about sparking conversation — a task that is easier said than done, especially with LinkedIn feeds getting more crowded by the year. To see how this linkless LinkedIn posts strategy stacks up (say that five times fast), we decided to run an experiment. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down. Hypothesis: LinkedIn posts without links will get more engagement and reach In a recent Hootsuite experiment, we found that tweets without links get more engagement than those with links. We thought we’d see if the same holds true on LinkedIn. As with the Twitter experiment, our hunch was that our LinkedIn community finds posts without links and calls-to-action more engaging — and thus that these types of posts would obtain further reach. Methodology Hootsuite’s LinkedIn marketing strategy involves a mix of posts with and without links. Like in past experiments, the goal here was not to stimulate a perfect test environment. Instead, we proceeded with our usual programming to test how linkless posts perform within it. Our test period ran from January... --- ### Todas las definiciones de redes sociales que debes saber en 2021 > Mantenerse al día con todas la definiciones de redes sociales que parecen brotar casi cada mes puede ser difícil. Es por eso que hemos creado este glosario completo de todos los términos utilizados en redes sociales. - Published: 2021-03-25 - Modified: 2024-05-01 - URL: https://blog.hootsuite.com/es/definiciones-de-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_340880 Las redes sociales son un campo que se encuentra en constante evolución, por lo cual puede ser difícil mantenerse al día con todas la definiciones de redes sociales que parecen brotar casi cada mes. Es por eso que hemos creado este glosario completo de todos los términos utilizados en redes sociales. ¡Agrega esta pestaña a tus favoritos! Este glosario de redes sociales es un documento viviente que irá evolucionando a medida que vayamos agregando y quitando entradas, expandiendo nuestras definiciones y proporcionemos más contexto para los términos de redes sociales más importantes. A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z —A— Acortador de URL Un acortador de URL es una herramienta que condensa una URL extensa en un formato más corto (y más compatible con las redes sociales). Los acortadores de URL como ow. ly también pueden proporcionar funciones de seguimiento de enlaces que permiten a las empresas medir los clics en redes sociales y atribuir las conversiones del sitio web a mensajes sociales individuales Ver URL personalizada. Conoce más: 10 de los mejores acortadores de enlaces que no son el acortador de URL de Google AMA (Ask Me Anything - Pregúntame lo que quieras) Un AMA es la abreviación para referirse a un ask me anything (pregúntame lo que quieras en español). Un AMA es un tipo de publicación interactiva en la que alguien responde preguntas, generalmente en tiempo real. El concepto de AMA comenzó en Reddit, pero ahora están apareciendo en otros universos sociales, como seminarios web, Facebook Live o Historias de Instagram. Los AMA... --- ### The Top Facebook Updates You Need to Know: March 2021 > New Facebook updates are always in the works, which is to say there are always new opportunities to get ahead of your competitors. - Published: 2021-03-23 - Modified: 2021-04-19 - URL: https://blog.hootsuite.com/facebook-updates-2/ - Categories: Strategy - Tags: English - : pll_wpml_2227027 - Network: Facebook “The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page? ). Top Facebook updates you need to know in 2021 March 2021 Facebook updates Facebook launches new ways for content creators to monetize In case you weren’t aware: we live in a content economy. And Facebook is doubling down on its role as a central marketplace for creators. From 2019 to 2020, the number of content creators making over USD 10,000 monthly grew by 88%. This year, creators will probably make even more, as Facebook introduces new ways to monetize their work on the platform. Short video monetization Creators may now earn revenue from short-form video. Previously, only videos three minutes or longer could be monetized. Now pre, mid, post-roll and image ads can be added to videos as short as one minute. In the coming weeks, the platform will begin beta-testing the monetization of Facebook Stories with... --- ### Ist Clubhouse reif für Unternehmen? Ein Leitfaden für Marketer > Sollten Marketer schon auf Clubhouse aktiv werden? Eine Einführung in die neue Social-Audio-App, welche Möglichkeiten sich Unternehmen bieten und wie Sie auf Clubhouse eine gute Figur machen. - Published: 2021-03-18 - Modified: 2021-05-11 - URL: https://blog.hootsuite.com/de/clubhouse-fuer-unternehmen-marketer-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2499104 Sie wurden zu Clubhouse eingeladen? Ich gratuliere! Da Clubhouse bislang nur auf Einladung zugänglich ist, hatten Sie als Neuzugang (wie ich), vielleicht schon ein bisschen Zeit sich einen Eindruck zu verschaffen. Auch wenn es noch sehr klein ist – dieses brandneue Social-Media-Netzwerk scheint sich zu mehr als einem kurzen Hype zu entwickeln. Gestartet im April 2020, hat Clubhouse mittlerweile zwischen 2 und 6 Millionen Mitglieder weltweit (je nachdem, wen Sie fragen). In Deutschland hat Clubhouse erst im Januar 2021 Fahrt aufgenommen, nachdem über eine Telegram-Gruppe der Podcast-Moderatoren Philipp Klöckner und Philipp Gloeckler zum gegenseitigen Einladen aufgerufen wurde – gedacht als Growth-Hacking-Maßnahme. Dafür ging es aber gleich richtig los. Schon in den ersten zwei Wochen nach der Aktion von Klöckner und Gloeckler verzeichnete Clubhouse auf Basis einer repräsentativen Umfrage der Mediaagentur OMD Germany bereits 1 Prozent der Deutschen als Mitglieder. Klingt wenig? Bei genauerem Hinblick wird's interessant. Denn die OMD-Umfrage zeigt auf, wie sich Clubhouse in weniger als zwei Wochen seit Bekanntwerden in Deutschland geschlagen hat: Gut 24 Prozent der 2. 016 Befragten im Alter von 18-59 Jahren haben bereits von Clubhouse gehört, knapp ein Drittel davon plant die Nutzung. 0,74 Prozent gehören zu den Pionieren der ersten Stunde und nutzen die App bereits. Während die App Frauen und Männer gleichermaßen anspricht, fällt auf, dass sie derzeit vor allem für junge digitale Menschen interessant ist: 58 Prozent der Clubhouse-Interessierten sind zwischen 18 und 39 Jahre alt. Quelle: OMD Repräsentative Umfrage 25. 01. 2021, n=2. 016 / Bild: William Krause on Unsplash... --- ### 12 raccourcisseurs de liens autres que le raccourcisseur d'URL Google > Un raccourcisseur d'URL doit vous permettre de faire 2 choses : 1) Partager des liens sans exploser votre limite de caractères. 2) Mesurer vos performances. - Published: 2021-03-18 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/raccourcisseur-de-url-autres-que-google/ - Categories: Stratégie - Tags: Calculatrice, Outils de médias sociaux - Tags: Français - : pll_wpml_64218 En tant qu'être humain, il y a certains moments où être petit est une plaie, surtout lorsque l'on essaie d'atteindre le placard où sont cachées les meilleures friandises. (Vous est-il déjà arrivé d'être à deux doigts d'attraper des biscuits ? ) Mais lorsqu'il s'agit d'une URL, il n'y a pas doute possible : être petit est toujours plus pratique. C'est pourquoi les raccourcisseurs d'URL sont si utiles. N'importe quelle adresse de site Web longue et encombrante peut être réduite à seulement quelques caractères, et ce, d'un seul clic. Et contrairement à un certain placard, les raccourcisseurs d'URL sont à la portée de toute personne disposant d'un accès Internet ; les responsables de médias sociaux, les utilisateurs Facebook réguliers, les propriétaires de petites entreprises, et les jeunes utilisateurs de TikTok, peu importe leurs tailles. Découvrez tout ce qu'il vous faut savoir sur l'utilisation des raccourcisseurs d'URL et leur importance pour votre stratégie de médias sociaux. Qu'est-ce qu'un raccourcisseur d'URL ? Les raccourcisseurs d'URL sont des outils qui permettent de créer des URL courtes et uniques qui redirigeront les utilisateurs vers le site Web de votre choix. En d'autres mots, ils rendent une URL plus courte et plus simple. Votre URL raccourcie comprendra l'adresse du raccourcisseur ainsi qu'une combinaison aléatoire de lettres. Par exemple, si je saisis l'URL animalplanet. com/tv-shows/puppy-bowl/full-episodes/puppy-bowl-xvi dans le raccourcisseur Ow. ly de Hootsuite, ce dernier va générer le lien ow. ly/uK2f50AJDI6. L'URL a donc été raccourcie de 48 lettres, mais vous donne toujours accès à des vidéos de... --- ### Experiment: Do Reels Improve Your Overall Instagram Engagement? > Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out. - Published: 2021-03-18 - Modified: 2024-12-24 - URL: https://blog.hootsuite.com/instagram-reels-experiment/ - Categories: Experiments, Strategy - Tags: Experiments, Social video - Tags: English - : pll_wpml_2229013 - Network: Instagram Have you noticed your engagement stats go up after posting an Instagram Reel? You’re not the only one. Since the short video format debuted on the platform, brands and creators alike have found that these posts attract more than just views. Many have also seen their follower counts and engagement rates increase. One Instagram creator says she gained 2,800+ followers by posting a Reel every day for a month. At Hootsuite, we decided to dig into our own Instagram data and test this theory out. Read on, but first watch the video below which includes this experiment, as well as another experiment we did to compare reach on TikTok versus Reels: https://www. youtube. com/watch? v=jzRVPjwzdlM Hypothesis: Posting Reels improves your overall Instagram engagement Our running hypothesis is that posting an Instagram Reel may have a shine effect on our overall Instagram metrics. In other words, posting Reels may boost our overall engagement and follower growth rates. Methodology To run this informal experiment, Hootsuite’s social media team carried out its Instagram strategy as planned, which includes posting Reels, single-image and carousel posts (along with the now-defunct IGTV videos). Hootsuite’s first Reel was posted on January 21, 2021. Over the 40-day period between January 21 and March 3, Hootsuite published 19 posts to its feed including six Reels, seven IGTV videos, five carousels, and one video. In terms of frequency, we published a Reel roughly once a week or so. When it comes to discovery, Instagram has several variables to account for.... --- ### How to use Facebook Stories for business: The complete guide > Create fun, authentic connections with potential customers and clients by using Facebook stories for business. - Published: 2021-03-16 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/facebook-stories/ - Categories: Strategy - Tags: Guide, Social media strategy - Tags: English - : pll_wpml_2228998 - Network: Facebook From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story, 58% of people say they’ve browsed a brand’s website, 50% say they’ve visited a website to buy a product or service and 31% headed to a store to scope things out. Whether you’ve just created your first Facebook Page or are looking to add a little more sparkle to your Stories, we’ve got you covered with our guide on how to use Facebook Stories for business. What are Facebook Stories? Just like Instagram Stories, Facebook Stories are fleeting images or videos designed to disappear after 24 hours (although users can screenshot a Facebook Story or view Story highlights to refer to them later). Stories can be found above Facebook’s news feed, both on desktop and in the app. They can also be posted... --- ### Die besten Zeiten zum Posten—auf Facebook, Twitter, Instagram und LinkedIn > Wann ist die beste Zeit für Social Media Posts? Nach unseren Daten zu Beginn der Arbeitswoche und am frühen Morgen. - Published: 2021-03-12 - Modified: 2021-11-04 - URL: https://blog.hootsuite.com/de/die-beste-zeit-fuer-social-media-posts/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340500 Wann genau ist der beste Zeitpunkt, um in den sozialen Medien zu posten? Diese Frage ist wohl so alt wie die sozialen Netzwerke. Sie haben Stunden (oder gar Monate) damit verbracht, für diesen neuen Post (oder diese Kampagne) zu recherchieren, Brainstormings zu veranstalten, den Post erstellen, zu bearbeiten und aufzupolieren. Jetzt wird es Zeit, Ihr Werk der Öffentlichkeit zu präsentieren. Aber Moment. Was ist der optimale Zeitpunkt? Sind vor dem Algorithmus alle Stunden oder Minuten gleich? Nein, sind sie nicht. Gibt es tatsächlich eine beste Zeit, um in den sozialen Medien zu posten? Da Newsfeed-Algorithmen (insbesondere der Facebook-Algorithmus und der Instagram-Algorithmus) „Aktualität“ als ein wichtiges Ranking-Signal betrachten, gehört das Posten Ihres Contents zum Zeitpunkt an dem Ihre Follower online sind, zu den einfachsten Möglichkeiten, um Ihre organische Reichweite zu verbessern. Die schlechte Nachricht: Es gibt keinen Standard für die „beste Zeit zum Posten in sozialen Medien“. So gut wie jeder hat eine Studie zu Branchen-Benchmarks durchgeführt—aber die wahre Quelle der Wahrheit liegt immer in Ihren eigenen Daten über Ihren eigenen Follower. Das bedeutet: die beste Zeit zum Posten in den sozialen Medien ist für jede Plattform und jede Marke eine andere. Aber mit den richtigen Tools ist es erstaunlich einfach, die beste Zeit zum Posten für Ihre Social-Media-Kanäle zu ermitteln. Zunächst verraten wir Ihnen, wie unser Social-Media-Team bei Hootsuite die beste Zeit zum Posten für jedes soziale Netzwerk ermittelte—ein Publikum von rund 8 Millionen Followern. Dann zeigen wir Ihnen, wie Sie Ihr optimales Timing finden können. Die beste Zeit, um... --- ### Geldverdienen mit Pinterest: 5 narrensichere Strategien > Pinterest bietet Unternehmen effiziente Wege, um Käufe und Leads zu fördern—und Geld zu verdienen. Wie das geht, das erfahren Sie in unserem Leitfaden zum Geldverdienen mit Pinterest. - Published: 2021-03-04 - Modified: 2021-05-11 - URL: https://blog.hootsuite.com/de/geldverdienen-mit-pinterest-strategien/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345129 - Network: Pinterest Pinterest ist mehr als nur eine Social-Media-Plattform voller Inspo-Pinnwände (inspirational) mit Harry-Styles-Fan-Bildern und Halloweenkostümen für Hunde (obwohl wir betonen möchten, dass wir uns über nichts davon beklagen). Hier bietet sich auch eine Möglichkeit, tatsächlich Geld zu verdienen. Mit weltweit monatlich 416 Millionen aktiven Nutzern und über 200 Milliarden gespeicherten Pins lassen sich die Chancen auf Umsatz nicht von der Hand weisen. Unternehmen oder Influencer, die ihren Pinterest-Kanal monetarisieren wollen, finden hier narrensichere Strategien zum Geldverdienen, die Sie sofort umsetzen können. Geld verdienen auf Pinterest Sie können nicht direkt auf Pinterest verkaufen (es gibt Stand heute noch keine Kassenfunktion). Allerdings bieten sich viele andere Möglichkeiten, um Ihre Pins in Absatzchancen zu wandeln. Lenken Sie Traffic auf Ihre E-Commerce-Website Für Marken mit einem E-Commerce-Angebot bietet sich Pinterest schon rein logisch an, um den Traffic zu steigern—und damit den Umsatz. Verwenden Sie Pins, um Ihre Waren zu präsentieren und Ihre Follower zum Kaufen auf Ihre Website zu leiten, ähnlich wie eine digitale Spur von Brotkrumen. Für zusätzliche Reichweite können Sie Ihre Pins mit Werbegeldern unterstützen. Promoted Pins lassen sich auf verschiedene Ziele optimieren, z. B. die Steigerung des Traffics oder der Anzahl Ihrer Pinterest-Follower. Schritt 1: Kreieren Sie Pins, die auf Ihre E-Commerce-Site verlinken Laden Sie ins Auge fallende Produktfotos hoch oder erstellen Sie Eyecatcher mit den Grafikdesign-Templates der Hootsuite-Designer. Idealer Weise verlinken Sie diese Bilder direkt mit der jeweiligen Produktseite auf Ihrer Website, damit Follower direkt zum Kauf geführt werden. Je weniger Klicks für den Abschluss eines Kaufs notwendig sind, umso besser.... --- ### Does Saying "Link in Bio" Affect Your Instagram Post Performance? (Experiment) > Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth. - Published: 2021-03-04 - Modified: 2024-12-20 - URL: https://blog.hootsuite.com/experiment-link-in-bio/ - Categories: Experiments, Strategy - Tags: Experiments - Tags: English - : pll_wpml_2228878 - Network: Instagram Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all. Read on (or watch our video below) to unpack our experiment and learn whether “link in bio” is a momentum killer or not. https://www. youtube. com/watch? v=9RUQyPUcKnk Hypothesis: Including “link in bio” in your caption decreases Instagram post performance The fact that Instagram doesn’t allow clickable links directly in captions is a big marketing hurdle. Despite its mind-boggling number of monthly users (a billion! ), Instagram actually sends just a fraction of traffic to other websites. Twitter, which only has one-third of Instagrams active users, generates five times more web traffic by comparison. Of course, to butcher the old Jurassic Park quote, “Links will find a way. ” Users have found a workaround for directing traffic to their websites by using the URL in their Instagram profile’s bio section. That’s why you’ll often see the phrase “link in bio” at the end of a caption, pointing followers to a clickable link. In fact, a whole cottage industry of Link-in-Bio products have sprung up around this practice. These are products which create a landing page that collects multiple links... --- ### El mejor momento para publicar en Facebook, Instagram, Twitter y Linkedln > En las redes sociales, el tiempo lo es todo. Entonces, ¿cuándo es el mejor momento para publicar en las redes sociales? Encuentra aquí la respuesta. - Published: 2021-02-25 - Modified: 2021-03-16 - URL: https://blog.hootsuite.com/es/mejor-momento-publicar-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_340500 - Network: Hootsuite ¿Cuándo, exactamente, es el mejor momento para publicar en redes sociales? Esa es la pregunta del millón. Ya haz pasado horas (y meses) investigando, haciendo lluvias de ideas, creando, editando y puliendo una nueva publicación (y campaña), y ahora es momento de compartirlo con el mundo. Pero, un segundo. ¿Cuál es el momento más óptimo? ¿Acaso todas las horas o los minutos son iguales a los ojos del algoritmo? No, no lo son. ¿Realmente existe un mejor momento para publicar en redes sociales? Ya que los algoritmos de los feeds (en especial el algoritmo de Facebook y el algoritmo de Instagram) toman en cuenta qué tan reciente es el contenido como punto clave del ranking social, publicar tu contenido cuando tus seguidores están conectados es una de las formas más sencillas de mejorar tu alcance orgánico. Esto nos lleva a las malas noticias: no existe un único estándar sobre el "mejor momento para publicar en redes sociales". Todo el mundo ha realizado un estudio sobre los puntos de referencia de la industria, pero la única fuente de la verdad siempre serán tus propios datos sobre tus propios seguidores. Lo cual significa que el mejor momento para publicar en redes sociales es diferente para cada plataforma y cada marca. Pero, con las herramientas correctas, es increíblemente fácil descubrir el mejor momento para publicar en tus canales sociales. Primero, te contaremos cómo el equipo de redes sociales en Hootsuite encontró su mejor momento para publicar en todas las redes sociales: una audiencia... --- ### Comment utiliser LinkedIn pour les entreprises : un guide pas-à-pas pour les marketeurs > Votre société ne peut se permettre d'ignorer LinkedIn. Suivez notre guide marketing pour gérer la présence de votre marque sur LinkedIn de manière avisée ! - Published: 2021-02-25 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/fr/votre-publicite-sur-linkedin-le-guide-marketing-essentiel/ - Categories: Stratégie - Tags: Français - Network: LinkedIn Plus de 30 millions de sociétés utilisent LinkedIn pour les entreprises, et pas simplement parce qu'il s'agit du réseau social de choix pour trouver et embaucher les meilleurs talents : comme la plateforme compte plus de 690 millions de membres, de plus en plus de marques exploitent le marketing sur LinkedIn pour élargir leur réseau, trouver de nouvelles relations et vendre. Des outils marketing pour LinkedIn sont proposés pour les entreprises de tout type et de toute taille, des plus petites aux plus grandes, B2B ou B2C. Ce guide vous montrera comment utiliser LinkedIn pour les entreprises, vous fera découvrir les meilleurs outils et vous aidera à tirer le meilleur parti de votre stratégie marketing sur LinkedIn. Utiliser LinkedIn pour les entreprises Découvrez comment créer un compte LinkedIn pour votre entreprise. 1. Créez une page LinkedIn Avant de pouvoir lancer une stratégie marketing sur LinkedIn, votre entreprise doit avoir une page LinkedIn. Voici les étapes à suivre pour en créer une rapidement. Vous devez d'abord créer un profil LinkedIn, si ce n'est pas déjà fait. Comment créer votre page LinkedIn Rendez-vous sur la section Pages du site Web Solutions Marketing sur LinkedIn. Cliquez sur Créer votre page. Source: LinkedIn Choisissez la catégorie qui correspond à votre entreprise. Source: LinkedIn Indiquez les coordonnées de l'entreprise. Un aperçu vous permet de voir la page au fur et à mesure que vous ajoutez du contenu. Choisissez une URL adaptée pour votre marque. Si c'est possible, prenez la même que votre pseudo (nom d'utilisateur)... --- ### Das Social Media-Glossar: alle Begriffe die Sie 2021 kennen sollten > Bookmarken Sie diese Seite! Unser Social Media-Glossar ist ein lebendiges Dokument, das sich ständig weiterentwickelt! - Published: 2021-02-25 - Modified: 2021-03-03 - URL: https://blog.hootsuite.com/de/das-social-media-glossar/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340880 Die sozialen Medien entwickeln sich permanent weiter. Es ist nicht immer einfach, mit all den Social Media-Begriffen, die fast jeden Monat neu auftauchen, Schritt zu halten. Aus diesem Grund haben wir für Sie ein umfassendes Glossar zu diesen Begriffen erstellt. Bookmarken Sie diese Seite! Unser Social Media-Glossar ist ein lebendiges Dokument, das sich ständig weiterentwickelt, wenn wir neue Einträge hinzufügen und alte entfernen, unsere Definitionen erweitern und Ihnen mehr Kontext für die wichtigsten Begriffe zur Verfügung stellen. A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z —A— A/B-Test Ein A/B-Test ist eine Methode, zwei Varianten einer Anzeige, eines Inhalts oder eines anderen Elements miteinander zu vergleichen, um zu erkennen, welche Version besser abschneidet. Bei dieser auch als Split-Test bekannten Methode wird immer nur ein kleines Element (z. B. eine Überschrift oder Grafik) verändert, um die Ergebnisse zu verfeinern. Bei A/B-Tests sieht nur ein Teil Ihrer Zielgruppe jede der Versionen. So können Sie den effektivsten Content erstellen, bevor Sie ihn für die gesamte Zielgruppe freigeben. Mehr erfahren: Social Media A/B-Testing mit den Tools, die Sie bereits einsetzen Algorithmus Bei einem Algorithmus handelt es sich im Prinzip um eine Reihe von Schritten, mit denen ein Computer eine Aufgabe erledigt. Die Algorithmen von Social Media-Plattformen legen fest, welcher Content einem bestimmten Nutzer zu einer bestimmten Zeit angezeigt wird. Social Media-Netzwerke halten die Funktionsweise ihrer jeweiligen Algorithmen gern geheim, arbeiten aber im Allgemeinen mit Anhaltspunkten, die sie aus den Social Media-Kontakten und -Interaktionen eines Nutzers beziehen, um den ansprechendsten Content für ihn zu finden. Mehr erfahren: So funktioniert der Facebook-Algorithmus So funktioniert... --- ### Abonnés YouTube : Comment en obtenir gratuitement de nouveaux (de la bonne manière) > Pour attirer l'attention, vous devez bénéficier d'un grand nombre d'abonnés Youtube. Découvrez comment gagner des abonnés Youtube en quelques étapes. - Published: 2021-02-18 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/abonnes-youtube/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_346275 - Network: YouTube Votre nombre d'abonnés YouTube est bien plus qu'un simple indicateur de votre niveau d'orgueil. Attirer un plus grand nombre d'abonnés est aussi la meilleure façon d'optimiser votre portée naturelle au sein du deuxième plus grand site web du multiunivers. Et si votre objectif est de faire de YouTube votre gagne-pain, franchir ces jalons en nombre d'abonnés est essentiel pour accéder aux diverses fonctions de monétisation. Par exemple, vous devez atteindre au moins 1 000 abonnés pour intégrer le programme Partenaire YouTube et commencer à toucher un revenu. Et plus vous avez d'abonnés, plus vous gravirez la très convoitée « échelle des avantages » de YouTube (imaginez : récompenses, gestionnaires, aides à la production). Mais pour ceux et celles d'entre nous qui ne cherchent pas à publier des vidéos virales ou devenir des stars de YouTube (je vous entends très bien me dire que vous n'êtes là que pour soutenir la stratégie digitale de votre marque avec des vidéos longue durée), les abonnés restent un élément essentiel. Pourquoi ? Car 70 % du milliard d'heures de séquences vidéo visionnées sur YouTube chaque jour est sélectionné par l'algorithme de YouTube. Cela signifie que votre capacité à attirer de nouveaux regards augmente lorsque vous avez des abonnés qui gonflent votre nombre de vues, votre durée de visionnage et le taux d'engagement. Si vous souhaitez augmenter la visibilité de vos vidéos YouTube, consultez notre guide ici. Mais si vous voulez convertir ces spectateurs en abonnés, continuez votre lecture pour découvrir une liste de stratégies... --- ### 31 Astuces Instagram dont vous ignoriez probablement l'existence > Vous cherchez à booster votre stratégie sur Instagram ? Avec ces astuces Instagram et ces outils, devenez un pro d'Insta en un clin d'œil. - Published: 2021-02-11 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/astuces-instagram/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2224571 - Network: Instagram Vous cherchez à booster votre stratégie sur Instagram ? Avec ces astuces Instagram et ces outils, devenez un pro en un clin d'œil. Astuces générales sur Instagram 1. Masquer les publications ou les stories des comptes auxquels vous êtes abonné, mais que vous n'aimez pas Vous en avez assez des vidéos du furet de votre grand-tante, mais vous ne voulez pas la blesser en vous désabonnant ? La solution est simple : mettez-la en sourdine ! Comment procéder : Méthode 1 Accédez au compte que vous voulez mettre en sourdine. Appuyez sur le bouton Abonné(e). Appuyez sur Sourdine. Depuis cette page, vous pouvez choisir de masquer uniquement les publications, ou les publications et la story postées par ce compte. Vous avez aussi la possibilité de désactiver des publications et des stories en appuyant de manière prolongée sur une story dans votre section de stories, ou depuis un profil. Méthode 2 Dans votre fil d'actualité, recherchez une publication de la personne que vous voulez mettre en sourdine et sélectionnez les trois points dans le coin supérieur droit de la publication. Appuyez sur Sourdine. Depuis cette page, vous pouvez choisir de masquer uniquement les publications, ou les publications et la story postées par ce compte. Vous avez aussi la possibilité de désactiver des publications et des stories en appuyant de manière prolongée sur une story dans votre section de stories, ou depuis un profil. 2. Réorganiser les filtres Vous aimeriez toujours garder le filtre Amaro à portée de main et jeter le... --- ### 9 modèles pour vous épargner des heures de travail sur les médias sociaux > Ces modèles de médias sociaux couvrent chaque étape de votre marketing digital. Personnalisez-les et gagnez beaucoup de temps. C'est aussi simple que ça. - Published: 2021-02-04 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/modeles-de-medias-sociaux/ - Categories: Stratégie - Tags: Calculatrice, Modèle, Stratégie de médias sociaux - Tags: Français - : pll_wpml_67475 Ces modèles de médias sociaux couvrent chaque étape de votre marketing digital. Depuis la planification et la création de contenu jusqu'aux publications et aux mesures des résultats. Complétez-les, personnalisez-les et gagnez beaucoup de temps. C'est aussi simple que ça. Vous aussi vous verrez les résultats. 1. Modèle de stratégie d'utilisation des médias sociaux Que vous partiez de zéro ou que vous cherchiez à améliorer votre stratégie actuelle de marketing digital,vous ne pouvez pas passer à côté de cette ressource. Le modèle facilite : La définition d'objectifs en matière de médias sociaux afin d'obtenir des résultats concrets Le ciblage de votre client idéal L'obtention d'informations sur vos concurrents afin de garder une longueur d'avance L'identification de ce qui fonctionne déjà et de ce qui ne fonctionne pas La création ou l'amélioration de vos profils de médias sociaux L'élaboration d'une stratégie de contenu réfléchie et la définition d'une programmation de publication à suivre Le suivi de vos progrès et l'ajustement de votre plan en fonction des besoins 2. Modèle d'audit des médias sociaux Ce modèle comprend ce qui fonctionne et ce qui ne fonctionne pas sur les médias sociaux, et que faire ensuite. Il est également pratique pour identifier les comptes frauduleux, les profils obsolètes ainsi que de nouvelles possibilités d'interaction avec votre public. Tous ces insights vous seront utiles pour exploiter pleinement le budget et les ressources que vous consacrez au marketing digital. → Demandez notre modèle gratuit d'audit des médias sociaux. Pour l'utiliser dans Google Sheets, cliquez sur l'onglet «... --- ### So nutzen Sie Facebook-Gruppen, um Ihr Geschäft auszubauen und mit Kunden zu interagieren - Published: 2021-02-04 - Modified: 2023-06-01 - URL: https://blog.hootsuite.com/de/facebook-gruppen-fuer-unternehmen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_341024 - Network: Facebook 2001 betrieb ich drei glorreiche, hormongesteuerte Monate lang eine nicht autorisierte 2gether-Fansite auf Geocities. Daher weiß ich aus erster Hand, wie viel Freude es macht, online eine Community zusammenzubringen—oder zumindest, wie schön es ist, wenn sich mehr als fünf Fremde aus dem Internet in ein E-Gästebuch eintragen. (Ob es sich bei diesen Fünf immer nur um meinen zu Streichen aufgelegten Bruder handelte, werde ich nie erfahren. ) Heute können Marken das Potenzial von Facebook-Gruppen für Unternehmen nutzen, um Fan-Communitys auf eine Weise aufzubauen, die damals einfach nicht möglich war. OK, Sie haben vielleicht keinen neon-pinken Besucherzähler auf der Seite wie ich damals (eifersüchtig? ), aber Sie haben Zugang zu den 2,41 Milliarden monatlich aktiven Nutzern von Facebook und den Tools des Netzwerks, mit denen Sie einen florierenden Digital-Club auf die Beine stellen können. Das eröffnet Ihnen die perfekte Chance, Menschen zusammenzubringen und “nebenbei” noch eine großartige Marketing-Plattform aufzubauen. Seit Facebook im Januar 2018 seinen Algorithmus geändert hat, priorisiert der Newsfeed “Beiträge, die zu Konversationen und sinnvollen Interaktionen anregen“—und dazu zählen auch Posts von Facebook-Gruppen für Unternehmen. Engagement schafft Reichweite, die wiederum zu mehr Engagement führt. Und Sie wollen ja mit Leuten interagieren, oder? (Mitglieder von 2gether sind hier nicht gemeint, vor allem Chad. ) Höchste Zeit, Ihre eigene Fan-Community ins Leben zu rufen. Im Folgenden erfahren Sie, wie Sie Ihr Unternehmen promoten und von den Vorteilen des Facebook-Gruppen-Marketings profitieren können. Der Unterschied zwischen einer Facebook-Seite und einer Facebook-Gruppe Facebook-Seiten dienen demselben Zweck wie Ihr persönliches Profil: Sie bieten eine Plattform,... --- ### Cómo usar los grupos de Facebook para hacer crecer tu negocio e involucrar a tus clientes > Los grupos de Facebook son una herramienta de marketing poderosa que te ayudan a atraer a clientes nuevos y a interactuar con los que ya tienes a través de contenido exclusivo, comunidad y apoyo. - Published: 2021-02-03 - Modified: 2021-02-11 - URL: https://blog.hootsuite.com/es/grupos-de-facebook-para-negocios/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_341024 - Network: Facebook Como alguien que estuvo al frente de un sitio no autorizado para fans de la banda popera de chicos 2gether durante 3 gloriosos (y llenos de hormonas) años en Geocities en 2001, yo sé de primera mano la alegría que conlleva juntar a una comunidad en línea. O, al menos, la alegría de tener más de cinco extraños en Internet firmando nuestro libro de visitas electrónico. (¿O acaso todas esas firmas venían de mi hermano, quien estaba tratando de hacerme una broma? ¡No quiero hablar de eso! ) Sin embargo, con el poder de los grupos de Facebook para empresas, hoy en día las marcas tienen la oportunidad de construir comunidades de fans de una forma que simplemente no era posible en aquellos tiempos. Claro, es muy probable que no vayas a tener un contador de visitas como el que yo tenía de color rosa neón (¿envidia? ) pero sí tienes acceso a los 2,41 mil millones de usuarios activos mensuales de Facebook y a las herramientas para construir una casa club digital próspera. Parece la oportunidad perfecta para unir a las personas... y construir una gran plataforma de marketing en el proceso. Ya que Facebook cambió su algoritmo en enero de 2018, la sección de noticias le ha dado prioridad a “las publicaciones que provoquen conversaciones e interacciones significativas” – incluyendo publicaciones de grupos de Facebook para empresas. Las interacciones impulsan el alcance, lo cual trae más interacciones... y tú quieres interactuar con la gente, ¿cierto? (y no me... --- ### The Top Twitter Updates You Need to Know: January 2021 > While changes and updates are always being made, here are the newest Twitter updates that are most relevant to businesses and brands - Published: 2021-01-26 - Modified: 2021-01-26 - URL: https://blog.hootsuite.com/twitter-updates/ - Categories: Strategy - Tags: English - : pll_wpml_2227850 - Network: Twitter Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. And that will also help you leverage your Twitter marketing strategy. While changes and updates are always being made, here are the new Twitter updates for October 2020 that are most relevant to businesses and brands. Jump back to see Twitter updates in previous months. Top Twitter updates you need to know in 2021 January Twitter updates 2021 The application process to get a blue check mark is making a comeback this year and no one is above permanent Twitter suspension. The Twitter verification program might be relaunching For anyone who’s been waiting a long time — like, three years — to get that coveted blue check mark, 2021 might be your year. After considering feedback from the public, Twitter launched its new verification policy. Changes include: Not needing a profile bio or header image to receive verification. The minimum follower count is on a per-region basis, and no longer on a per-country basis. More strict rules around how the blue check mark is removed. There will be categories for verification, like academics and scientists. And those categories will be expanded next year.... --- ### Experiment: Do Tweets with Links Get Less Engagement and Less Reach? > Our social team had a hunch that linkless Tweets were favored by the Twitter algorithm. So we ran an experiment to find out. - Published: 2021-01-25 - Modified: 2025-01-10 - URL: https://blog.hootsuite.com/linkless-tweets-experiment/ - Categories: Experiments, Strategy - Tags: Experiments, Social media engagement - Tags: English - : pll_wpml_2228504 - Network: Twitter Do tweets without links get more traction on Twitter? Hootsuite’s social media team had a hunch that they do. So they decided to test the theory to find out. https://twitter. com/AtNickMartin/status/1334953881529303041 Plus, we unpacked the results with Hootsuite’s global social engagement specialist, Nick Martin. Could it be that Twitter’s algorithm favours tweets that keep people on the platform? Or are linkless tweets just what the people want? Probably a bit of both. But there’s only one way to find out: Let’s get into it. Hypothesis: Tweets without links will get more engagement and reach In social media marketing, we often over-rely on data to inform ideas. But sometimes it takes an idea or an observation to uncover a data trend. In this case, Hootsuite’s global social engagement specialist Nick Martin noticed when @Hootsuite tweeted without links, the tweets seemed to get more engagement than tweets that include links. “It’s just something that we stumbled across,” he says. How do we define “linkless tweets”? For the purposes of this experiment, we define a linkless tweet as a tweet that only contains plain text. That means no images, videos, GIFS, polls, or even hashtags and @ mentions. And obviously, no ow. ly short links, long links, or other links of any kind. Just words. Methodology For this loose experiment, Hootsuite’s social media team carried out its usual Twitter strategy, which includes tweets with and without links. Between October 2020 and January 2021, the 15-week period we measured, Hootsuite’s account published 568 tweets.... --- ### Cómo utilizar LinkedIn Live: la guía completa para mercadólogos > LinkedIn Live es la función de video que permite a los mercadólogos de conectarse con sus comunidades en tiempo real – y con un toque profesional. - Published: 2021-01-13 - Modified: 2021-01-13 - URL: https://blog.hootsuite.com/es/linkedin-live-guia-para-mercadologos/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224554 - Network: LinkedIn ¿Te dan curiosidad los LinkedIn Live? No estás solo. Desde que la plataforma lanzó su función nativa de video en 2017, los videos en LinkedIn han despegado. Según información de LinkedIn, el video es el tipo de contenido de más rápido crecimiento en la plataforma, y es 5 veces más probable que genere conversaciones con los miembros y 20 veces más probable que se vuelva a compartir. LinkedIn Live es la más reciente (y más esperada) de estas funciones de video. A través de una transmisión en vivo, este formato permite a los especialistas en marketing conectarse con sus comunidades en tiempo real. Imaginate Facebook Live, pero con un toque más profesional. Hootsuite participó en el piloto de LinkedIn Live y fue uno de los primeros en adoptar LinkedIn Live. En este artículo, compartiremos todo lo que hemos aprendido sobre cómo dominar la herramienta, lo cual incluye: Cómo usar Linkedln Live en ocho pasos básicos Ocho prácticas para aprovechar al máximo Linkedln Live Ideas de contenido para crear videos de LinkedIn Live atractivos Cómo usar LinkedIn Live Nota: Para comenzar con LinkedIn Live, primero envía una solicitud. Para crear tu primer video de LinkedIn Live, sigues los pasos siguientes: Paso 1. Asegúrate de tener al menos dos dispositivos disponibles antes de transmitir tu video. Necesitarás uno para transmitir el video y otro para monitorear los comentarios en vivo. Paso 2. Regístrate en una herramienta de transmisión de terceros para crear tu video. Para aquellos que apenas están empezando, recomendamos Socialive... --- ### So funktioniert LinkedIn Live: ein Komplett-Leitfaden für Marketer > Über LinkedIn Live, dem neuesten Video-Feature von LinkedIn, können sich Marketer in Echtzeit mit Ihren Communitys verbinden – und dabei professionell aussehen. - Published: 2021-01-13 - Modified: 2021-01-13 - URL: https://blog.hootsuite.com/de/linkedin-live-leitfaden-marketer/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2224554 - Network: LinkedIn Neugierig auf LinkedIn Live? Da sind Sie nicht der Einzige. Seit Einführung nativer Videos in 2017 hat sich LinkedIn Video durchgesetzt. Laut Erkenntnissen von LinkedIn ist Video der am schnellsten wachsende Content-Typ auf der Plattform, führt 5x häufiger zu Konversationen mit Mitgliedern und wird 20x häufiger weiter geteilt. LinkedIn Live ist das neueste und wohl am meisten erwartete Video-Feature von LinkedIn. Via Live-Streaming können Marketer in Echtzeit mit ihren Communitys in Kontakt treten. Es funktioniert ähnlich wie Facebook Live, aber mit einem Profi-Touch. Hootsuite hat am LinkedIn-Live-Pilotprojekt teilgenommen und war einer der Early Adopter. In diesem Blog-Post berichten wir Ihnen über alles, was wir gelernt haben, um das Tool zu meistern, einschließlich: 8 grundlegende Schritte zur Nutzung von LinkedIn Live Best Practices zum optimalen Einsatz von LinkedIn Live Content-Ideen zur Erstellung fesselnder LinkedIn Live Videos LinkedIn Live: so geht‘s Hinweis: Um LinkedIn Live-Broadcaster zu werden, bewerben Sie sich bitte hier. Dann folgen Sie diesen einfachen Schritten, um Ihr erstes LinkedIn Live Video zu erstellen: Schritt 1) Stellen Sie sicher, dass Sie mindestens zwei Geräte parat haben, bevor Sie streamen. Mit dem einen Device streamen Sie das Video, das andere ist zur Überwachung von Live-Kommentaren erforderlich. Schritt 2) Melden Sie sich bei einem Broadcasting-Tool eines Drittanbieters an, um Ihr Video zu erstellen. Anfängern empfehlen wir Socialive und Switcher Studio. Schritt 3) Authentifizieren Sie Ihren LinkedIn-Account mit dem Tool. Synchronisieren Sie das Tool außerdem mit dem Smartphone, Tablet oder dem Gerät, von dem Sie streamen möchten. Schritt 4) Testen Sie Ihre Internetverbindung.... --- ### New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps > Get creative on Instagram with new formats, engage more efficiently with Inbox, elevate your impact with new reports...and much more. - Published: 2020-11-30 - Modified: 2020-11-27 - URL: https://blog.hootsuite.com/new-hootsuite-q4-2020/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2228142 We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more important than ever. In research published last month, we revealed the extent of global social media use. There are now 4. 14 billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. My teams have spent the last few months working on features to make it easier for you to engage in the ways your customers want, and easier to report on the success you have doing it. Here’s a breakdown of some of our top releases. Get creative on Instagram with new formats The proportion of Instagram users visiting business profiles has never been higher—200 million users visit at least one per day. To help you create the content you need to drive engagement, we’re adding Stories and carousel posts to the roster of formats supported within Hootsuite. If Stories are part of your strategy, make sure you’re using our new capabilities to create, visualize, and schedule right from the Hootsuite dashboard. Source: Hootsuite Like Stories, Instagram carousel publishing will soon be available... --- ### Social Cooking: 5 Conseils pour Développer votre Compte Instagram Culinaire > Les cuisiniers amateurs s’activent en ligne et trouvent leurs inspirations au travers des groupes Facebook et comptes Instagram. C’est le Social Cooking. - Published: 2020-11-22 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/social-cooking/ - Categories: Stratégie - Tags: Français - : pll_wpml_2226466 - Network: Instagram En 1954 apparaît sur le petit écran la première émission culinaire en France : « Les recettes de M. X », en noir en blanc, animée par le comédien Georges Adet. Il faudra attendre quelques décennies pour que le phénomène s’empare réellement de nos télévisions : Top Chef, Le Meilleur Pâtissier, Master Chef... autant de shows télévisés très suivis qui démystifient et popularisent la cuisine de nos jours. Au fil du temps, la tendance va peu à peu prendre le dessus sur les médias sociaux. À titre d’exemple, lors de sa diffusion du 11 septembre au 27 novembre 2019, l’émission du Meilleur Pâtissier 8 a généré près de 20 000 mentions sur Twitter. Quant à Top Chef, depuis sa diffusion le 19 février 2020 (jusqu’au 19 mai), le concours a enregistré près de 39 000 mentions sur Twitter également. Participer à une émission culinaire, c'est aussi pour la plupart des chefs un moyens de s'assurer d'une certaine notoriété à la sortie. « Même comme membre du jury, il y a un avant et un après. Pas un seul jour sans que l'on me reconnaisse dans la rue. Parfois, je songe à arrêter, mais c'est difficile quand je pense à la fréquentation et à la visibilité que cela m'apporte. » raconte Hélène Darroze. Cet attrait des consommateurs pour la cuisine se répand de plus en plus sur la toile. Les internautes partagent davantage leurs réalisations culinaires, leurs recettes, des groupes de discussions se forment autour du sujet (notamment sur Facebook), les... --- ### Médias Sociaux et Administrations : Avantages, Difficultés et Utilisation > Les médias sociaux sont un support très efficace pour les agences publiques souhaitant communiquer avec le public. Decouvrez les six avantages. - Published: 2020-11-08 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/medias-sociaux-et-administrations/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_344592 Les médias sociaux changent la donne au sein de l'administration. Après tout, peu de choses ont davantage transformé la manière dont le public interagit avec l'administration que les médias sociaux. Sur ces plateformes, les internautes peuvent engager un dialogue direct avec des politiciens, des fonctionnaires et même des agences publiques. Et cela donne également l'occasion à ces derniers de répondre. Chez Hootsuite, nous avons travaillé avec différentes administrations du monde entier. Nous connaissons les exigences uniques en matière de communication sociale à tous les niveaux de l'administration. Nous savons également combien il est important pour l'administration non seulement de s'adapter à un monde qui évolue rapidement, mais aussi de savoir comment tirer parti des nouveaux canaux de communication. C'est pourquoi nous souhaitons ici décrire les avantages de l'utilisation des médias sociaux au sein de l'administration, de la sensibilisation à certaines problématiques à la communication de crise. Nous nous pencherons également sur certains des défis auxquels les administrations sont confrontées en matière de médias sociaux et proposerons des solutions pour atténuer les risques. Principaux avantages de l'utilisation des médias sociaux par l'administration Les médias sociaux ne constituent pas seulement un bon moyen de partager des mèmes et de suivre les tendances. Ils peuvent également constituer un support très efficace pour les agences publiques souhaitant communiquer avec le public. Vous trouverez ci-dessous six avantages de l'utilisation des médias sociaux au sein de l'administration. Communication de crise La propagation du COVID-19 est un phénomène sans précédent dans presque tous les domaines du secteur... --- ### The LinkedIn Insight Tag: What It Is and How to Use It > You might know the LinkedIn Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. - Published: 2020-10-19 - Modified: 2020-10-19 - URL: https://blog.hootsuite.com/linkedin-insight-tag/ - Categories: Strategy - Tags: English - : pll_wpml_2227704 - Network: LinkedIn LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw! ) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. Does a LinkedIn tag by any other name, uh, track as sweet? It sure does—as long as you’ve added it to your website code. Read on to learn the benefits of the LinkedIn Insight tag, how to install the code, and how you can use it to create retargeting lists for your ads. What is the LinkedIn pixel? Essentially, the LinkedIn pixel is a piece of Javascript code that you install on each page of your website. This will leave a cookie in the browser of any visitors. That way, whenever someone with a LinkedIn account comes to your website, you can target them again on LinkedIn later. Source: LinkedIn blog You can also use the Pixel to track conversions as potential customers click through LinkedIn ads to your site. What can’t this thing do? ! (As it turns out: make me actual cookies, unfortunately. ) Facebook pixel does the same thing, but for your Facebook audience. (You probably guessed that though. You’re smart, I can tell. ) Check out our installation guide for Facebook... --- ### 12 der besten URL-Verkürzer (es geht auch ohne Google…) > Mit einem guten URL-Verkürzer (Link-Verkürzer) können Sie zwei Dinge tun: 1. Links teilen, die nicht zu viele Zeichen verwenden. 2. Die Performance messen. - Published: 2020-10-13 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/de/was-sind-url-verkuerzer/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Tools - Tags: Deutsch - : pll_wpml_64218 Manchmal ist es für uns Menschen nicht hilfreich, zu kurz zu sein. Zum Beispiel, wenn du dich nach dem höchsten Küchenschrank streckst, in dem dein Partner die leckersten Snacks versteckt hält (Chips! Will! Jetzt! Komm nicht ran! ). Doch wenn es um URL-Verkürzer geht, ist Kürze in der Regel Trumpf. Genau deshalb sind URL-Verkürzer so praktisch. Eine ellenlange Website-Adresse lässt sich per Knopfdruck auf wenige Zeichen reduzieren. Und anders als ein gewisser Küchenschrank sind URL-Verkürzer für jedermann, der einen Internet-Browser hat, stets in Reichweite—Social Media-Manager, alltägliche Facebook-Mamis, Inhaber von kleinen Unternehmen oder TikTok-Tweens in jeder Größe. Hier erfahren Sie alles, was Sie über den Einsatz von URL-Verkürzern wissen müssen und warum diese unbedingt in Ihr Social Media-Toolkit gehören. Was ist ein URL-Verkürzer? URL-Verkürzer sind Tools mit deren Hilfe sich eine sehr kurze, eindeutige URL erzeugen lässt, die auf die Website Ihrer Wahl weiterleitet. Das Prinzip: sie machen eine URL kürzer und einfacher. Ihre neue, kürzere URL enthält in der Regel die Website-Adresse des URL-Verkürzers sowie eine Kombination aus nach dem Zufallsprinzip generierten Zeichen. Wenn ich beispielsweise eine URL wie animalplanet. com/tv-shows/puppy-bowl/full-episodes/puppy-bowl-xvi in den Hootsuite Ow. ly-Verkürzer eingebe, wird ow. ly/uK2f50AJDI6 generiert. Das verkürzt den Link um 48 Zeichen, gibt Ihnen aber immer noch Zugriff auf niedliche Hunde, die schlecht Fußball spielen. In einigen Fällen können Sie diese Mini-URL sogar mit einer benutzerdefinierten Phrase anpassen. Ziemlich cool, oder? Warum sich ein URL-Verkürzer empfiehlt Es gibt viele gute Gründe, die für den Einsatz von URL-Verkürzern beim Teilen von Links sprechen. Lange und... --- ### Comment utiliser les médias sociaux pour diffuser des communications de crise et gérer les urgences - Published: 2020-10-06 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/utiliser-medias-sociaux-pour-communications-crise/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2225819 En temps normal, les interactions avec votre public sur les médias sociaux nécessitent du tact, des précautions et de la réflexion. En pleine crise mondiale, la pression atteint des sommets. Que peut dire votre marque, alors que le présent est flou et que le futur est incertain ? Et, comment communiquer quand de nouveaux éléments sont dévoilés chaque heure, voire chaque minute ? Pour les marques, les communications de crise sur les médias sociaux se résument à une simple question : comment pouvez-vous aider ? Dans cet article, nous nous pencherons sur les bonnes pratiques à adopter sur les médias sociaux en temps de crise ou d'urgence. Nous nous intéresserons aux stratégies et aux tactiques à mettre en place en cas de coup dur : séismes, ouragans, incendies, massacres, pandémies, effondrements économiques... (Remarque : si vous recherchez des informations pour une crise de relations publiques sur les médias sociaux, cliquez ici pour accéder à notre guide. ) Plus que jamais, les catastrophes qui touchent le monde affectent en temps réel les médias sociaux. En tant que professionnels des médias sociaux, notre rôle est d'aider nos publics et communautés à surmonter ces épreuves ensemble. Voici donc notre guide de communication de crise sur les médias sociaux. Le rôle des médias sociaux dans les communications de crise En temps de crise, l'utilité des médias sociaux ne se résume pas à la fonctionnalité de contrôle d'absence de danger Facebook. 55% des Américains s'informent des actualités sur les médias sociaux. En parallèle, des individus... --- ### So verfassen Sie ein Social Media-Angebot, das Kunden überzeugt (inklusive kostenlosem Template) > Bevor Sie das Template für Ihr Social Media-Angebot verwenden, sollten Sie sich mit den Unternehmenszielen Ihres Kunden vertraut machen. Wie kann Social Media ihm dabei helfen, diese Ziele zu erreichen? - Published: 2020-09-29 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/de/social-media-angebot-vorlage/ - Categories: Strategie - Tags: Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_340772 Das Erstellen von überzeugenden Social Media-Angeboten gehört zum Handwerkszeug eines jeden Social Media Marketers. Ob als freiberuflicher Social Media-Profi oder Mitarbeiter einer Agentur – wer geschäftlichen Erfolg will, sollte wissen, was in ein rundes Angebot gehört. Eventuell reagieren Sie mit Ihrem Angebot auf eine Ausschreibung. Vielleicht schließen Sie auch ein Geschäft mit einem Lead ab, den Ihr Vertriebsteam gepflegt hat. In jedem Fall ist ein Social Media Marketing-Angebot das Dokument, das aus einem potenziellen einen echten Kunden machen kann. Wenn Sie den Schritten in diesem Artikel folgen, können Sie alle Informationen zusammenstellen, die Sie für Ihr nächstes Angebot brauchen. Und dann nutzen Sie einfach unser kostenloses Social Media-Angebots-Template, um innerhalb weniger Minuten Ihr eigenes Angebot zu erstellen. Was ist ein Social Media Marketing-Angebot? Ein Social Media Marketing-Angebot ist ein Dokument, in dem Sie einem potenziellen Kunden eine Reihe von Social Media Marketing-Dienstleistungen anbieten. Zunächst führen Sie die Ziele dieses Kunden auf und arbeiten anschließend eine Reihe von Schritten ab, in denen Sie aufzeigen, wie Sie diesem Kunden bei der Realisierung dieser Ziele helfen können. Dabei zeigen Sie genau auf, wie sich Social Media Marketing auf die geschäftlichen Ziele des Kunden auswirken kann, und verweisen so auf Ihre Kompetenzen in diesem Bereich. Mithilfe von Recherche und Planung beweisen Sie dem Kunden, dass Sie genau die richtige Person (oder Firma) für diese Aufgabe sind. Schließlich umreißen Sie die spezifischen Tätigkeiten, die Sie für den Kunden ausführen wollen – einschließlich eines Zeitplans und Budgets. Wenn Ihr Angebot all diese Details berücksichtigt, stehen die... --- ### Tendances Social Media 2020 : Résumé d'avis d’experts > Tendances Social Media 2020 : voici un résumé d'avis d'experts sur les tendances qui bouleverseront cette nouvelle année. - Published: 2020-09-25 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/tendances-social-media-avis-dexperts/ - Categories: Nouveautés - Tags: Français - : pll_wpml_2225801 Avez-vous suivi notre webinar consacré aux tendances des médias sociaux en 2020? Si non, cet article devrait vous intéresser car il résume les éléments et interventions clés (vous pouvez toujours le voir en replay ici). Si oui, restez quand même avec nous, vous devriez également profiter de ce résumé d’avis d’experts. Comme chaque année, nous vous avons présenté les principales tendances des médias sociaux, identifiées à la suite d'une étude internationale menée auprès de 3100 spécialistes du marketing. Si vous ne les avez pas encore découvertes, vous pouvez toujours le faire ici. Ce webinar édition 2020 nous a été présenté par Yann Dirheimer, directeur marketing chez Hootsuite. Il a été rejoint par deux grands experts des médias sociaux en France afin de commenter et discuter de l’impact de ces différentes tendances pour les entreprises en 2020. Qui sont-ils? Isabelle Mathieu: Forte d'une expertise de 10 ans, Isabelle fait partie du top 10 des premiers professionnels à avoir traité intensivement des médias sociaux en France. Elle édite le blog Emarketinglicious. fr, consacré aux réseaux sociaux et a été élue dans le top 10 des influenceurs européens par Salesforce. Patrice Hillaire: Depuis 25 ans, Patrice est considéré comme un véritable acteur du changement dans les entreprises avec un fort impact technologique. Il exerce aujourd'hui en tant que directeur des médias sociaux au sein du groupe La Poste. Présentations faites, passons maintenant aux avis de nos deux experts sur les 4 grandes tendances présentées lors de ce webinar. https://www. youtube. com/watch? v=nnKjJ4R9nhQ&feature=youtu. be... --- ### Google Ads : Guide d'utilisation pour les débutants > Google Ads (anciennement Google Adwords) : découvrez tout le fonctionnement et le processus à suivre pour configurer une campagne efficace. - Published: 2020-09-13 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/guide-utilisation-google-ads/ - Categories: Stratégie - Tags: Français - : pll_wpml_2223839 - Network: Google Vous avez décidé d'utiliser Google Ads ? C'est probablement le choix le plus judicieux que vous auriez pu faire pour votre entreprise. Non, nous n'exagérons pas. Google possède près de 75 % de la part de marché des moteurs de recherche. Les internautes accèdent à la plateforme pour effectuer des recherches en tous genres 3,5 milliards de fois par jour, ce qui représente 2,5 millions de recherches par seconde. Ces recherches constituent autant d'opportunités pour vous de placer votre marque sur le devant de la scène et d'augmenter le trafic Web, le nombre de leads, de conversions et de ventes. Nous allons vous présenter ici Google Ads, son fonctionnement et le processus à suivre pour configurer une campagne efficace. Qu'est-ce que Google Ads (anciennement Google Adwords) ? Google Ads est une plateforme publicitaire en ligne payante proposée par Google. Avant que son nom ne soit modifié en 2018, la plateforme s'appelait Google Adwords. Le fonctionnement de la plateforme est simple : quand les utilisateurs recherchent un mot-clé, les résultats s'affichent sur une page de résultats du moteur de recherche (SERP). Ces résultats peuvent inclure une annonce payante ciblant ce mot-clé. Par exemple, voici les résultats de « promeneur de chien » : Comme vous pouvez le constater, toutes les annonces apparaissent en haut de la page de résultats. Aussi, elles ressemblent fortement aux résultats de recherche naturels. C'est un atout majeur pour les annonceurs, car les premiers résultats Google attirent la grande majorité du trafic des recherches. Fonctionnement de Google... --- ### Die 6 besten Instagram Analytics Tools (und die Kennzahlen, die Sie verfolgen sollten) > Instagram Analytics-Tools liefern Ihnen wertvolle Erkenntnisse. Außerdem lernen Sie die Kennzahlen kennen, die Sie für den Nachweis Ihres ROI messen sollten. - Published: 2020-09-07 - Modified: 2020-10-08 - URL: https://blog.hootsuite.com/de/instagram-analytics-tools-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340664 Analytics-Tools für Instagram sind viel mehr als nur schick aussehende Grafiken und Vanity-Kennzahlen. Sie dienen vielmehr der Beantwortung der Frage, ob sich die Zeit, Energie und Geldmittel, die in diese Social Media-Plattform investiert wurden, auch gelohnt haben. Die von Instagram Analytics gelieferten Daten lassen jeden – vom Mikro-Influencer bis zur weltweiten Marke – erkennen, was bei der eigenen Zielgruppe gut ankommt. Analytics-Tools zeigen Ihnen, auf welche Ihrer Social Media-Ziele Sie sich konzentrieren sollten (und auf welche nicht), und stellen Ihnen Daten zum Nachweis Ihres ROI auf Instagram zur Verfügung. Instagram ging in den letzten paar Jahren gezielt gegen parasitäre, unzulässige Apps von Drittentwicklern vor. Zum Juni 2020 wurde die alte Benutzerschnittstelle, die unheimliche Spionage-Apps zuließ, offiziell abgeschafft. Für die meisten Social Media-Profis ist das eine gute Nachricht, weil die nunmehr verfügbaren Analytics-Tools sehr viel vertrauenswürdiger sind und sich an die neuen Regeln halten müssen, in denen Privatsphäre an erster Stelle steht. Doch welche Analytics-Tools sind nach dieser Umstellung für Instagram-Marketer die nützlichsten? In diesem Beitrag gehen wir ausführlich auf die besten Instagram Analytics-Tools für 2020 ein. Außerdem zeigen wir Ihnen, welche Kennzahlen Sie messen sollten, wenn Sie diese Tools nutzen – um auch wirklich Ergebnisse zu erreichen, die auf die Ziele Ihrer Marke zugeschnitten sind. Instagram Analytics-Tools Es gibt eine ganze Palette von Tools für Instagram Analytics. Im Folgenden stellen wir Ihnen einige der besten vor. Sie sind auf Funktionen spezialisiert, die Ihrer Marke zum Erfolg verhelfen sollen. Instagram Insights Fangen wir direkt an der Quelle an – beim eigenen,... --- ### How 2020 Changed Social Media: Checking In On Our Trends Predictions > 2020 changed everything. The way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. - Published: 2020-09-03 - Modified: 2021-04-08 - URL: https://blog.hootsuite.com/2020-changed-predictions/ - Categories: Hootsuite HQ - Tags: English - : pll_wpml_2227303 As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass What social networks are doing Trends our researchers are tracking for the rest of the year Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. 2020 social trends predictions that came to pass Our research team painstakingly compiled our social trends predictions for 2020. The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. Even with the incredible brains working on the project, we didn’t predict the global pandemic (our bad! ). However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board? New digital divides in key demographics, a shift towards performance marketing tactics. 1. Brand purpose and... --- ### Vous souhaitez acheter des abonnés Instagram ? Ce que vous devez savoir > Il semblerait que tout le monde achète des abonnés Instagram. Voici tout ce que vous devez savoir si vous comptez vous aussi acheter des abonnés Instagram. - Published: 2020-08-28 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/acheter-des-abonnes-instagram-ce-que-vous-devez-savoir/ - Categories: Stratégie - Tags: Français - : pll_wpml_345071 - Network: Instagram Il semblerait que tout le monde achète des abonnés Instagram. En août 2019, l'Institute of Contemporary Music Performance a réalisé un audit sur les comptes Instagram de plusieurs célébrités, et il s'avère que tous possèdent un taux important de faux abonnés, comme Ellen DeGeneres, Taylor Swift ou même Kylian Mbappé (49 %, 46 % et 45 % respectivement pour les comptes mentionnés). Source : IG Audit Certes, Taylor Swift n'achète probablement pas elle-même ses abonnés Instagram. De nombreux bots suivent les célébrités pour attirer d'autres utilisateurs (réels normalement cette fois-ci) et paraître plus légitimes (s'ils ne possèdent aucun abonné, c'est qu'il y a anguille sous roche). Instagram suggère généralement les comptes les plus populaires aux nouveaux utilisateurs, car la plateforme ne connaît pas encore leurs préférences. En tout cas, cette activité ne semble pas gêner les petites marques ou les influenceurs qui viennent de percer comme (spoiler) Caroline Calloway, qui a récemment admis avoir acheté des dizaines de milliers d'abonnés à ses débuts (à ma grande surprise). Cela fait des années que l'on entend qu'il faut posséder un certain nombre d'abonnés pour être pris au sérieux, surtout au début. Tout est une question d'image, après tout, et les indicateurs de popularité n'échappent pas à cette règle. Toutefois, nous savons tous combien il est difficile d'obtenir de vrais abonnés sur Instagram. Les raccourcis peuvent donc être tentants. Nous avons voulu tester ce raccourci par nous-mêmes. J'ai ainsi acheté des abonnés Instagram pour ma nièce, Rosie, une chienne influenceuse en herbe (bon,... --- ### 37 statistiques Instagram que les marketeurs doivent connaître > Une présence sur Instagram semble aussi logique que rentable. Découvrez 37 statistiques Instagram pour mettre en place votre stratégie. - Published: 2020-08-14 - Modified: 2024-01-26 - URL: https://blog.hootsuite.com/fr/statistiques-instagram/ - Categories: Stratégie - Tags: Statistiques des réseaux sociaux - Tags: Français - : pll_wpml_343147 - Network: Instagram Avant de planifier votre stratégie marketing Instagram, il est important de bien connaître ce réseau social très populaire. Pour vous doter des outils nécessaires, nous avons compilé toutes les statistiques Instagram essentielles à prendre en compte. Statistiques générales sur Instagram 1. Instagram est la deuxième application gratuite la plus téléchargée sur l'App Store d'Apple Seul YouTube a été plus téléchargé en 2018 (les chiffres de 2019 ne sont pas encore disponibles). Cette information prouve qu'Instagram continue d'attirer de nouveaux utilisateurs, comme le démontrent également les statistiques sur les utilisateurs d'Instagram détaillées plus loin dans cet article. 2. Instagram est la 10ème recherche la plus populaire sur Google Environ la moitié des dix premières recherches sont des termes génériques comme « météo », « actualités » et « vidéos ». Facebook, Google, YouTube et Amazon figurent également dans le top 10, devant Instagram. Cependant, comme Instagram ne dispose pas d'une interface Web, il serait plus pertinent de se concentrer plutôt sur le nombre élevé de téléchargements de l'application. 3. Instagram masque actuellement le nombre de mentions J'aime et les vues des vidéos dans 7 pays Instagram a d'abord masqué le nombre de mentions J'aime au Canada en avril, puis dans six autres pays en juillet. Voici les pays concernés : Australie Brésil Canada Irlande Italie Japon Nouvelle-Zélande Cependant, cette décision ne signifie pas que les mentions J'aime n'ont plus d'importance. Bien au contraire, 41 % des créateurs de contenu canadiens ont remarqué une diminution de leur taux d'engagement après la disparition... --- ### Consejos de Instagram: 31 trucos y funciones que probablemente no conocías > Descubre los mejores trucos y consejos de Instagram para elevar tu perfil, compartir tus fotos y videos, Historias, mensajes directos, y usar hashtags. - Published: 2020-08-11 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/es/consejos-de-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_2224571 - Network: Instagram ¿Quieres subir de nivel tu juego de Instagram? Con estos trucos y herramientas vas Instagramear como todo un profesional en muy poco tiempo. Trucos generales para Instagram 1. Deja de ver publicaciones y/o historias de cuentas que sigues pero que no te encantan Ya no quieres seguir viendo los videos de gatos de tu tía, pero tampoco quieres herir sus sentimientos y dejarla de seguir. ¿La solución? ¡Puedes silenciarla! Cómo hacerlo: Método 1 Ve a la cuenta que quieres silenciar. Haz clic en el botón Siguiendo. Haz clic en silenciar. Ahí puedes elegir si quieres silenciar las publicaciones o silenciar las publicaciones e Historias de la cuenta. También puedes silenciar publicaciones e Historias manteniendo presionada una Historia en tu inicio o desde un perfil. Método 2 Desde tu feed, busca una publicación de la persona que quieras silenciar y haz clic en los tres puntos que aparecen en la esquina superior derecha de la publicación. Haz clic en Silenciar. Ahí puedes elegir si quieres silenciar las publicaciones o silenciar las publicaciones e Historias de la cuenta. También puedes silenciar publicaciones e Historias manteniendo presionada una Historia en tu inicio o desde un perfil. 2. Reorganiza el orden de tus filtros Coloca a Amaro al alcance de tus dedos y olvídate de Nashville al personalizar las opciones de tu menú de filtros. Cómo hacerlo: Al publicar una foto o un video, ve a Filtro. Desplázate hasta el final de tus filtros y haz clic en Administrar. Mantén presionado el ícono de... --- ### 9 Social Media-Templates, die Ihnen jede Menge Zeit sparen > Hier finden Sie sechs Social Media-Templates, die Zeit und Mühen sparen, egal ob Sie das erste Mal Social Media für Ihr Unternehmen nutzen möchten oder einfach nur Ihr Online-Profil verbessern wollen. - Published: 2020-07-23 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/de/social-media-templates/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie, Vorlage - Tags: Deutsch - : pll_wpml_67475 Mit diesen Social Media-Templates decken Sie jede Phase Ihrer Social Media-Reise ab. Von der Planung und Erstellung von Content bis zur Veröffentlichung von Posts und dem Messen der Ergebnisse. Einfach ausfüllen, anpassen und jede Menge Zeit sparen. Läuft! Und die Ergebnisse können Sie ebenfalls einsehen. 1. Template für Ihre Social Media-Strategie Egal, ob Sie bei Null anfangen oder Ihre aktuelle Social Marketing-Strategie optimieren wollen – diese Ressource brauchen Sie. Diese Vorlage macht es Ihnen einfach: Social Media-Ziele zu setzen, die auf echte Geschäftsergebnisse einzahlen Ihren Zielkunden besser anzusprechen Informationen zur Konkurrenz zu sammeln, damit Sie die Nase vorn behalten Zu erkennen, was funktioniert und was nicht Social Media-Profile anzulegen oder zu verbessern eine durchdachte Content-Strategie zu entwickeln und eine Veröffentlichungskalender aufzusetzen, an den Sie sich halten können Ihre Fortschritte zu verfolgen und Ihre Planung bei Bedarf anzupassen 2. Template für Ihren Social Media-Audit Diese Vorlage zeigt auf, was in den sozialen Medien funktioniert, was nicht ankommt und was Sie als nächstes tun sollten. Sie eignet sich zudem um betrügerische Accounts, veraltete Profile und neue Chance für das Engagement mit Ihrer Zielgruppe aufzudecken. Mithilfe dieser Erkenntnisse können Sie Ihr Social Media-Budget und Ihre Ressourcen optimal nutzen. → Holen Sie sich das kostenlose Social Media-Audit-Template. Zur Verwendung in Google Docs klicken Sie auf den „Datei“-Tab und wählen dann im Drop-down-Menü „Kopie erstellen“. Bonus: Unser Leitfaden zur Durchführung eines Social Media-Audits führt Sie schrittweise durch den Prozess. 3. Template für Ihren Social Media-Content-Kalender Dieser gehört zu den wichtigsten Tools, die in Ihr Social... --- ### 9 plantillas de redes sociales que te ahorrarán horas de trabajo > Estas plantillas de redes sociales que presentamos a continuación abarcan todas las etapas del viaje de mercadotecnia. - Published: 2020-07-23 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/seis-plantillas-de-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_67475 Estas plantillas de redes sociales que presentamos a continuación abarcan todas las etapas del viaje de mercadotecnia. Desde la planeación y creación de contenido, hasta publicar posts y medir resultados. Llénalas, personalízalas y ahórrate un montón de tiempo. Así de simple. Además, también verás resultados. 1. Plantilla para crear un estrategia de redes sociales Ya sea que estés empezando desde cero, o quieras mejorar tu estrategia de redes sociales existente, necesitas este recurso esencial. + Esta plantilla te ayuda a: Establecer objetivos de redes sociales que te llevan a resultados comerciales reales. Dirigirte mejor a tu público objetivo. Reunir información sobre la competencia para que puedas ir más allá. Ver que está funcionando y que no. Crear o mejorar tus perfiles sociales existentes. Desarrollar una estrategia de contenido bien pensada, y establecer un calendario de publicaciones que puedas cumplir. Realizar un seguimiento y ajustar tu plan como sea necesario. 2. Plantilla para realizar una auditoría de redes sociales Esta plantilla te mostrará lo que está funcionado (y lo que no) en tus redes sociales, y qué hacer después. También, es útil para identificar cuentas impostoras, perfiles desactualizados y nuevas oportunidades para atraer a tu audiencia. Recopilar estos datos te ayudará a aprovechar al máximo tu presupuesto y recursos de marketing social. → Obtén la plantilla gratuita para realizar una auditoría de redes sociales. Para usarla en Google Docs, haz clic en la pestaña "Archivo" y luego selecciona "Hacer una copia ... " en el menú desplegable. Bono: Nuestra guía para... --- ### Guide : Le sentiment sur les médias sociaux (inclus 5 outils d'analyse) > L’analyse du sentiment est une notion beaucoup évoquée mais souvent mal comprise. Nous vous aidons à le comprendre au travers de notre guide. - Published: 2020-07-14 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/lanalyse-du-sentiment-sur-les-reseaux-sociaux-quest-ce-que-cest-et-a-quoi-ca-sert/ - Categories: Stratégie - Tags: Français - : pll_wpml_339181 Supposons que votre entreprise vienne tout juste de sortir un nouveau produit et qu'il déchaîne les foules sur les médias sociaux. Votre marque est identifiée dans des milliers de publications Instagram, Facebook et Twitter. Tout le monde parle de votre produit, et cet engouement n'est pas près de s'arrêter. Cette effervescence sur les médias sociaux est-elle : A) Positive B) Négative Réponse : vous avez besoin de plus de contexte. C'est là que le sentiment sur les médias sociaux entre en jeu. Le sentiment sur les médias sociaux représente la perception que les internautes ont de votre marque et apporte du contexte à chaque commentaire, partage ou publication dans lesquels vous êtes mentionné. Les marques doivent porter une attention toute particulière à ce qui se dit à leur propos sur les médias sociaux, et doivent notamment chercher à savoir si la tendance est positive ou négative. Les outils d'analyse de l'opinion peuvent faciliter cette démarche. Découvrons ensemble à quoi correspond exactement le sentiment sur les médias sociaux, quels sont les indicateurs permettant de le mesurer ainsi que les outils disponibles pour l'améliorer. Qu'est-ce que le sentiment sur les médias sociaux ? Voici comment Nick Martin, expert mondial de l'engagement sur les médias sociaux chez Hootsuite, définit le sentiment sur les médias sociaux : « Le sentiment sur les médias sociaux correspond à l'impression positive ou négative qui se dégage d'une publication ou d'une interaction. » Contrairement aux idées reçues, toute publicité n'est donc pas bonne à prendre. Les 10 000... --- ### Social Media in der Regierungsarbeit: Vorteile, Herausforderungen – und der richtige Umgang damit > In diesem Beitrag erklären wir die korrekte Nutzung der sozialen Medien in der Regierungs vom Wecken der Aufmerksamkeit für bestimmte Themen bis hin zur Krisenkommunikation - Published: 2020-07-06 - Modified: 2020-07-28 - URL: https://blog.hootsuite.com/de/social-media-in-der-regierungs/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_344592 Social Media hat die Arbeit von Regierungen und staatlichen Institutionen einschneidend verändert. Im Grunde gibt es wohl kaum etwas, das für einen größeren Wandel in der Interaktion der Öffentlichkeit mit Politikern, Beamten und Behörden gesorgt hat als die sozialen Medien. Über sie können die Bürger in einen direkten Dialog eintreten und von ihren „Gesprächspartnern“ auch schnelle, konkrete Reaktionen erwarten. Bei Hootsuite arbeiten wir mit Lokalverwaltungen, Landes- und Bundesregierungen auf der ganzen Welt zusammen. Daher kennen wir die besonderen Anforderungen an die Social Media-Kommunikation auf allen Regierungsebenen. Wir wissen auch, wie wichtig es für Regierungen und Behörden ist, sich nicht nur an den schnellen technischen und gesellschaftlichen Fortschritt anzupassen, sondern auch die Vorteile neuer Kommunikationsformen nutzen zu können. Genau deshalb möchten wir in diesem Post die Vorteile der Nutzung sozialer Medien in der Regierungs- und Behördenarbeit aufschlüsseln – vom Wecken der Aufmerksamkeit für bestimmte Themen bis hin zur Krisenkommunikation. Wir werden uns auch einige der Schwierigkeiten näher ansehen, mit denen Regierungsinstitutionen in den sozialen Medien konfrontiert sind, und Lösungen zur Risikominimierung anbieten. Die wichtigsten Vorteile von Social Media in der Regierungsarbeit Soziale Medien bieten nicht nur eine gute Möglichkeit, Memes zu teilen und mit Trends Schritt zu halten. Für Regierungsbehörden können sie auch eine sehr brauchbare Methode zur Interaktion mit der Öffentlichkeit sein. Im Folgenden erläutern wir Ihnen sechs Vorteile der Nutzung von Social Media in der Regierungsarbeit. Krisenkommunikation Die Ausbreitung von COVID-19 ist für den öffentlichen Sektor in fast allen Bereichen – einschließlich der Kommunikation – etwas noch nie Dagewesenes.... --- ### 5 tendances Social Media à suivre en 2020 > Découvrez les 5 tendances social media que les marketeurs doivent connaître en 2020 afin de réussir sur les réseaux sociaux. - Published: 2020-06-25 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/tendances-social-media-2020/ - Categories: Nouveautés, Stratégie - Tags: Français - : pll_wpml_2225434 - Network: Facebook, Instagram, Twitter Afin de réussir sur les médias sociaux, vous devez baser votre stratégie sur les données et tendances les plus récentes. C'est pourquoi, fin 2019, nous avons interrogé plus de 3 000 spécialistes du marketing et échangé avec des dizaines d'experts en la matière. Cela nous a permis d'obtenir de nombreux points de vue sur les tendances qui se dessinent sur les médias sociaux en 2020. Par ailleurs, nous avons examiné attentivement les données les plus récentes de sociétés d'études, comme : Deloitte Edelman eMarketer Gartner GlobalWebIndex The CMO Survey Cinq principales tendances ont émergé. Selon nous, ce sont celles qui forgeront la sphère des médias sociaux en 2020. Voici ce qu'il vous faut savoir pour l'année à venir. Top 5 des tendances Social Media pour 2020 1. Les marques établissent un équilibre entre l'engagement public et privé 2019 a été une grosse année pour le monde de la messagerie. Instagram a lancé Threads, une application de messagerie dédiée au contenu visuel permettant d'échanger avec ses amis proches. LinkedIn a commencé à déployer Teammates, une nouvelle fonctionnalité qui aide les utilisateurs à mieux interagir avec les personnes avec lesquelles ils travaillent au quotidien. Enfin, Mark Zuckerberg a annoncé vouloir fusionner Messenger, Instagram et WhatsApp. Près de deux tiers des utilisateurs indiquent que les applications de messagerie sont l'endroit où ils préfèrent échanger. De plus, la moitié des directeurs marketing senior que nous avons sondés déclarent être en train de repenser leur stratégie de contenu dans le but de tirer un maximum... --- ### Redes Sociales en el Gobierno: Beneficios, Retos y Cómo se Usan - Published: 2020-06-08 - Modified: 2020-07-28 - URL: https://blog.hootsuite.com/es/redes-sociales-en-el-gobierno/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_344592 El uso de las redes sociales en el gobierno ha cambiado las reglas del juego completamente. Después de todo, pocas cosas han cambiado la forma en la que el público interactúa con sus gobiernos como lo han hecho las redes sociales. A través de las redes sociales, las personas puedan sostener diálogos directos con políticos, oficiales cívicos e incluso con agencias del gobierno. Además, estas plataformas les dan la oportunidad de interactuar con ellos. En Hootsuite, hemos trabajado con gobiernos locales, estatales y federales en todo el mundo. Nosotros conocemos todos lo requerimientos únicos que presenta la comunicación social en todos los niveles de un gobierno. También, sabemos lo importante que es para los gobiernos ajustarse a un mundo que avanza rápidamente y aprovechar las ventajas que brindan las nuevas formas de comunicación. Es por eso que queremos adentrarnos y desglosar los beneficios de usar las redes sociales en el gobierno –desde construir la percepción hasta cómo abordar una crisis de comunicación. También, veremos algunos de los retos que los gobiernos enfrentan en redes sociales y ofreceremos soluciones para mitigar los riesgos. Beneficios clave de las redes sociales en el gobierno Las redes sociales no solo nos sirven para compartir memes y mantenernos al tanto de las tendencias. También, pueden ser un poderoso mecanismo para que las agencias gubernamentales interactúen con el público. A continuación, incluímos seis beneficios de usar las redes sociales en el gobierno. Comunicación de crisis La propagación del COVID-19 es una situación sin precedentes para el... --- ### So veranstalten Sie ein erfolgreiches virtuelles Event: Tipps und Best Practices > Learn how to host fun and engaging virtual events, and have your audience coming back for more. - Published: 2020-06-02 - Modified: 2021-05-19 - URL: https://blog.hootsuite.com/de/virtuelles-event/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2225816 Virtuelle Events – das klingt nach wie vor etwas futuristisch. Dabei gibt es solche Veranstaltungen seit 1993, als der erste Livestream der Welt spannungsgeladene Webcam-Bilder einer Kaffeemaschine bei der Arbeit zeigte. Der tröpfelnde Kaffee wurde einige Millionen Mal betrachtet. In gewisser Hinsicht hat sich daran bis 2020 nichts geändert. Auf TikTok erstellen Teenager virale Videos mit Schlummer-Feeds, mit denen sie – buchstäblich im Schlaf – Kryptomünzen verdienen. Der technische Fortschritt und immer neue Social Media-Optionen bieten uns mittlerweile ganz andere Möglichkeiten des Online-Kontakts, von virtuellen Museumsführungen bis zu Live Q&A-Sessions mit Astronauten im Weltall. Sogar einige der größten Konferenzen finden heute teilweise oder komplett digital statt. So lassen sich nicht nur Kosten senken und die CO2-Bilanz verbessern – man kann auch ein breiteres Publikum ansprechen und einladen. Dank des YouTube-Livestreams von Coachella konnten 2018 mehr als 41 Millionen Menschen in über 232 Ländern den Beyoncé-Konzertfilm Homecoming erleben, statt der paar hunderttausend Zuschauer, die bei den Konzerten persönlich anwesend waren. Unternehmen aller Art veranstalten heute virtuelle Events im Netz, vom Live-Twittern bis zum Livestreaming. Ist auch Ihre Firma auf diese digitale Welt vorbereitet? Ob Sie bereits eine Veranstaltung geplant haben oder nur neue Ideen suchen – dieser Beitrag ist die ultimative Eintrittskarte ins Universum der virtuellen Events. Was ist ein virtuelles Event? Ein virtuelles Event ist jede Art organisiertes Treffen, das nicht an einem physischen Ort, sondern online stattfindet. Das kann von kleinen Frage-und-Antwort-Sessions bis hin zu großen Konferenzen mit tausenden Teilnehmern reichen. Und anscheinend kann sogar der Livestream-Feed einer Becherpyramide... --- ### 25 statistiques Twitter à connaître en 2020 > Nous avons rassemblé pour les spécialistes du marketing toutes les statistiques Twitter dont vous aurez besoin pour vous démarquer en 2019. - Published: 2020-05-19 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/statistiques-twitter/ - Categories: Stratégie - Tags: Français - : pll_wpml_343573 - Network: Twitter Les statistiques Twitter sont faciles à obtenir. Voici donc tous les chiffres que vous devez connaître pour renforcer votre public sur Twitter en 2020. Pour certaines marques, Twitter peut sembler risqué ou conflictuel. Pourtant, pour ceux qui savent comment exploiter Twitter, le jeu en vaut la chandelle. Comme sur la plupart des grandes plateformes de médias sociaux, l'augmentation du nombre d'utilisateurs s'est ralentie depuis un certain temps sur Twitter, c'est pourquoi la plateforme a préféré axer ses efforts sur l'amélioration de l'expérience utilisateur. En 2018, par exemple, Twitter a décidé de supprimer toutes les applications tierces ainsi que les faux comptes. Ensuite, en 2019, la société a publié un compte-rendu des efforts fournis pour améliorer la « santé » de la plateforme (c. -à-d. détecter et supprimer les messages grossiers). Malgré tout le travail accompli, les résultats de Twitter pour le troisième trimestre de 2019 ont déçu les investisseurs en raison de « problèmes » en matière d'adtech, et d'un été décevant en ce qui concerne les grands événements et les lancements qui auraient dû stimuler les recettes publicitaires. Bien heureusement, notre objectif est de promouvoir nos marques sur Twitter et non pas d'acheter des actions de la société. Alors, que doivent faire les marques qui souhaitent renouveler leur stratégie marketing sur Twitter ? Après tout, il existe plusieurs bonnes raisons de faire de Twitter l'un des meilleurs canaux pour votre marque. En voici quelques-unes. Statistiques générales de Twitter 1. Chaque jour, 145 millions de personnes utilisent Twitter Le rapport... --- ### La publicité LinkedIn au service de votre entreprise > Publicité LinkedIn : Le déploiement de campagnes de publicité sur LinkedIn permet à votre marque de toucher un public professionnel influent. - Published: 2020-04-28 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/publicite-linkedin/ - Categories: Stratégie - Tags: Français - : pll_wpml_341322 - Network: LinkedIn Le déploiement de campagnes publicitaires sur LinkedIn permet à votre marque de toucher un public professionnel influent. En effet, les membres de LinkedIn disposent de deux fois plus de pouvoir d'achat que la majorité des internautes. Campaign Manager, la plateforme publicitaire de LinkedIn, a récemment mis de nouveaux outils à disposition des professionnels du marketing. Outre des options de ciblage plus précises, la plateforme a opté pour des publicités basées sur les objectifs afin de permettre aux annonceurs d'organiser des campagnes en fonction d'objectifs bien définis, comme la notoriété de la marque, la génération de leads ou encore l'engagement. Dans ce guide, vous trouverez des informations sur les différents formats publicitaires disponibles, un guide détaillé sur la manière de faire de la publicité sur LinkedIn ainsi qu'un condensé des bonnes pratiques à adopter. Le tout accompagné d'informations exclusives communiquées par LinkedIn et disponibles uniquement sur Hootsuite. Types de publicité LinkedIn Découvrez comment faire de la publicité LinkedIn à l'aide de formats publicitaires en libre-service sur la plateforme. Contenu sponsorisé ou Sponsored Content Les publicités de contenu sponsorisé sont essentiellement des publications LinkedIn promues. Elles existent en trois formats : image, vidéo et carrousel. Les campagnes peuvent être mises en place sous forme de publicités natives dans le fil d'actualité ou sous forme de formulaires de génération de leads. Les publicités de contenu sponsorisé sont idéales si votre objectif est d'encourager l'engagement. Conseil de pro : les utilisateurs Hootsuite peuvent faire la promotion de leur contenu sponsorisé depuis le tableau de... --- ### 15 de los mejores cursos y recursos de capacitación en redes sociales > Si eres un especialista en marketing, los cursos de capacitación en redes sociales son un gran forma de refrescar tus habilidades y aprender algunas nuevas. - Published: 2020-04-16 - Modified: 2020-10-23 - URL: https://blog.hootsuite.com/es/capacitacion-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224233 Si eres un especialista en marketing, los cursos de capacitación en redes sociales son un gran forma de refrescar tus habilidades y aprender algunas nuevas. Sí, es una realidad: en la actualidad, puedes buscar todo en línea y Google tendrá muchas de las respuestas. Además, fuentes como Hootsuite también ofrecen muchos artículos útiles, desde como crear una estrategia de marketing en redes sociales hasta análisis de redes sociales. Pero, obtener algunos certificados de educación en redes sociales mejorará tu currículum cuando "leí esto en alguna página de internet" no pueda. Es por eso que nos hemos dado a la tarea de reunir los mejores cursos en línea de capacitación en marketing en redes sociales gratuitos. 15 de los mejores cursos y recursos de capacitación en redes sociales Estos cursos y recursos ofrecen la mejor capacitación en marketing en redes sociales. Capacitación en redes sociales para principiantes Ya sea que apenas estés empezando o que estés buscando cambiar de carrera, estos cursos de introducción a las redes sociales te ayudarán a comenzar. Capacitación de marketing en redes sociales – Hootsuite Academy Este curso de Hootsuite Academy cubre habilidades básicas de marketing en redes sociales. El programa de seis horas está dividido en seis capítulos, y comienza con una introducción a los canales más populares para los negocios para terminar con los fundamentos de la publicidad en redes sociales. Costo: Gratis Ventajas: Una vez que hayas completado el curso, toma el exámen de Certificación de marketing en redes sociales para obtener un... --- ### Wie Sie soziale Medien zur Krisenkommunikation und im Notfallmanagement einsetzen > In der Regel erfordert die Social Media-Kommunikation mit Ihrem Publikum Fingerspitzengefühl, Sorgfalt und Voraussicht. Im Epizentrum einer großen Krise steigt der Druck jedoch dramatisch. - Published: 2020-04-15 - Modified: 2024-02-26 - URL: https://blog.hootsuite.com/de/social-media-krisenkommunikation/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_2225819 In der Regel erfordert die Social Media-Kommunikation mit Ihrem Publikum Fingerspitzengefühl, Sorgfalt und Voraussicht. Im Epizentrum einer großen Krise steigt der Druck jedoch dramatisch. Wie darf sich Ihre Marke äußern, wenn die Faktenlage unklar und die Zukunft unsicher ist? Und wie sollten Sie sich ausdrücken, wenn im Stunden- oder gar Minutentakt neue Entwicklungen eintreten? Für Marken läuft die Krisenkommunikation in den sozialen Medien auf eine ermutigend simple Frage heraus: Wie kann ich dir helfen? In diesem Post gehen wir auf bewährte Social Media-Praktiken während realer Krisen und Notfällen ein. Es geht um Strategien und Taktiken in „herausfordernden Zeiten“ – Erdbeben, Wirbelstürme, Flächenbrände, Massaker, Epidemien und Konjunktureinbrüche. (Falls Sie gerade eher nach Informationen zur Abwendung von Social Media PR-Krisen Ausschau halten, schauen Sie sich bitte unseren Leitfaden zu diesem Thema an. ) Stärker denn je spiegeln sich Katastrophen aus der realen Welt in Echtzeit den sozialen Medien wider. Als Social Media-Profis haben wir die Aufgabe, unserem Publikum und unseren Communities zu helfen, gemeinsam durch die Notlage zu kommen. Hier kommt unser Leitfaden zur Krisenkommunikation über soziale Medien. Welche Rolle soziale Medien in der Krisenkommunikation spielen Während einer Krise ist die Rolle von Social Media wesentlich komplexer und führt weit über ein simples Checken des Krisen-Response-Tools von Facebook hinaus. Gemäß des Digital News Reports 2019 von Reuters holen sich 34% der Deutschen ihre Nachrichten aus den sozialen Medien. Unterdessen fluten Storys aus erster Hand und Meinungen von Otto-Normalverbraucher die Nachrichten, prägen die Berichterstattung und beeinflussen die Auffassungen (und durchaus auch die Berichterstattung... --- ### Analyse Youtube : comment contrôler facilement les indicateurs pertinents > Analyse Youtube : afin d'élargie votre audience, découvrez quels indicateurs suivre en priorité dans les données analytiques de votre chaîne Youtube. - Published: 2020-04-14 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/analyse-youtube-controler-les-indicateurs-pertinents/ - Categories: Stratégie - Tags: Analyse des médias sociaux - Tags: Français - : pll_wpml_355055 - Network: YouTube Vous devez impérativement apprendre à maîtriser YouTube Analytics si vous souhaitez exploiter tout le potentiel de votre chaîne YouTube. En évaluant le succès (ou l'échec) de vos vidéos, vous pourrez cibler ce qui intéresse le plus vos abonnés et ainsi maintenir leur engagement. Vous aurez aussi la possibilité d'élargir la portée de votre marque sur le deuxième plus grand moteur de recherche du Web. Dans cet article, vous découvrirez : Quels indicateurs suivre en priorité dans les données analytiques de votre chaîne YouTube, et pourquoi La différence entre les indicateurs superficiels et les données exploitables Comment choisir les bons indicateurs sur lesquels baser la stratégie de croissance de votre chaîne Comment utiliser YouTube Analytics Connectez-vous à votre compte YouTube. Cliquez sur votre photo de profil en haut à droite, puis sur Creator Studio à côté de l'icône en forme d'engrenage. Vous serez alors redirigé vers votre tableau de bord Creator Studio. Des indicateurs de base (durée de visionnage, nombre de vues, nombre d'abonnés et revenus estimés) s'affichent normalement au centre de l'écran. Nous vous donnerons davantage d'informations sur ces indicateurs un peu plus bas. À gauche de ce panneau, vous verrez un menu. Cliquez sur Analytics pour accéder au tableau de bord principal de YouTube Analytics. Caractéristiques générales du panneau YouTube Analytics À droite du titre « Vue d'ensemble » sur la page de chaque donnée analytique se trouve un menu déroulant. Utilisez-le pour cibler la période voulue d'analyse des données. Par défaut, les 28 derniers jours sont présentés, mais... --- ### How to Regram on Instagram: 5 Tried and True Methods > Learning how to regram on Instagram is key to engaging users through content curation and user-generated content. But make sure you know how to do it right. - Published: 2020-04-08 - Modified: 2023-06-30 - URL: https://blog.hootsuite.com/how-to-regram/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_341203 Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do it correctly. Regramming gives your brand fresh content for your audience (through content curation) and is shown to increase engagement. Once you learn how to do it, you can take your Instagram marketing strategy to the next level. Let’s jump in. Table of contents What does “regram” mean? How to regram on Instagram: 5 methods How to regram an Instagram photo manually How to regram an Instagram photo with Hootsuite How to regram an Instagram photo with a third-party app How to regram an Instagram story How to regram an Instagram Story to your Story What does “regram” mean? “Regram” means to take an Instagram photo from another users’ account and post it to your own. Think of it like retweeting on Twitter or sharing a post on Facebook. It’s a great way to shout out the content of other users while building engagement on your own account. Alas, regramming on Instagram is not as simple as downloading another users’ photo and posting it as your own. You should ALWAYS ask for permission before regramming. Make sure that the original poster gives consent to use their content. If you don’t do that, you’ll not only look like a jerkwad (completely real term),... --- ### How to Use IGTV: The Complete Guide for Marketers > IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram. Learn how to create your own IGTV channel today. - Published: 2020-04-06 - Modified: 2023-08-14 - URL: https://blog.hootsuite.com/instagram-tv/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_354982 - Network: Instagram IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement Collaborate with influencers Improve your Instagram marketing strategy ... among many other things! But how do you create an IGTV channel? And what are the best ways you can use it for your business? Let’s dive into the answers, and find out how you can make IGTV work for your brand. Note: In October 2021, Instagram combined IGTV and feed videos into a single video format: Instagram Video. The IGTV profile tab has been replaced by a Video tab. All Instagram videos can now be up to 60 minutes long, and standard post editing features are available for long-form video content. Learn more about Instagram Video. What is IGTV ? IGTV is a long-form video channel accessible from Instagram and as a standalone app. Instagram launched the feature in June 2018. It gives brands the opportunity to make videos longer than typical Instagram Stories and posts. In fact, verified users can post IGTV videos up to an hour long. Regular users can upload 10 minute long videos—still much longer than normal videos! In 2019, Instagram also allowed creators to post one-minute previews of their IGTV videos on their feeds to improve discoverability. That’s perfect for getting your audience’s attention without them having to download the app. Instagram more recently introduced the IGTV series feature. This allows creators to make a regular series of videos to be released on a consistent... --- ### The Ultimate List of Social Media Definitions You Need to Know > Need to brush up on your social media definitions? Start with this glossary, which includes over 200 terms all social media managers should know. - Published: 2020-03-31 - Modified: 2020-07-29 - URL: https://blog.hootsuite.com/social-media-glossary-definitions/ - Categories: Strategy - Tags: English - : pll_wpml_343237 Because the space is always changing, it can be difficult to keep up with all the new social media definitions that seem to emerge every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! This glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y —A— A/B test An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. During A/B testing, only a portion of your audience sees each test. This allows you to create the most effective content before you release it to your entire following. Learn more: A/B Testing on Social Media: How to Do it with Tools You Already Have AMA (Ask Me Anything) An AMA, short for “ask me anything,” is a type of interactive post in which someone answers questions, usually in real time. The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. AMAs were originally text-based, but it can also be effective to answer questions using live social video or interactive stickers. For an example, check out Ask me Anything: The Talkwalker Edition. Learn... --- ### Publicité Twitter : Le guide complet pour apprendre à l'utiliser > Les publicités Twitter vous permettent de diffuser votre message auprès des utilisateurs les plus susceptibles d'être intéressés par vos produits/marque. - Published: 2020-03-26 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/publicite-sur-twitter/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_343407 - Network: Twitter Au vu des centaines de millions de Tweets envoyés chaque jour, les communications marketing de votre marque sur Twitter peuvent facilement passer inaperçues. Grâce aux publicités Twitter, vous pouvez diffuser votre message auprès des utilisateurs les plus susceptibles d'être intéressés par vos produits et votre marque. D'après les données Twitter, le taux d'engagement avec les annonces a augmenté de 69 % au cours de l'année passée, tandis que le coût par engagement a baissé de 28 %. Cerise sur le gâteau, les nouveaux formats publicitaires Twitter sont ultra simples à utiliser : c'est le moment idéal pour diffuser votre première publicité Twitter. Dans ce guide, nous allons vous expliquer en détail comment (et pourquoi) utiliser les publicités Twitter. Nous vous indiquerons notamment le processus à suivre pour créer et lancer votre première campagne. Types de publicité sur Twitter Tweets sponsorisés Les Tweets sponsorisés sont de simples Tweets dont un annonceur paie l'affichage dans le flux d'abonnés qui ne le suivent pas. Comme les Tweets standard, ils peuvent être retweetés, aimés, etc. Ils ressemblent à des Tweets classiques, sauf qu'ils sont accompagnés d'un libellé « Sponsorisé ». Les Tweets sponsorisés s'affichent dans le fil des utilisateurs ciblés, sur les profils d'utilisateurs, en haut des résultats de recherche et dans l'application Twitter pour mobile et pour ordinateur. Comptes sponsorisés Les comptes sponsorisés (aussi connus sous le nom de campagnes d'abonnés) vous permettent de faire la promotion de votre compte Twitter auprès d'utilisateurs Twitter ciblés qui ne vous suivent pas encore, mais qui... --- ### 5 tendencias en redes sociales más importantes en 2020 > Si quieres tener éxito en las redes sociales en 2020, debes basar tu estrategia en los últimos datos y tendencias en redes sociales. - Published: 2020-02-27 - Modified: 2020-07-14 - URL: https://blog.hootsuite.com/es/tendancias-sociales/ - Categories: Noticias - Tags: Español - : pll_wpml_2225507 Si quieres tener éxito en las redes sociales en 2020, debes basar tu estrategia en los últimos datos y tendencias en redes sociales. Por este motivo, entrevistamos a más de 3000 responsables de marketing a finales de 2019. También hablamos con decenas de especialistas del sector. Gracias a ello, obtuvimos distintos puntos de vista sobre las tendencias en redes que están siendo más relevantes en 2020. Por último, hemos analizado los últimos datos procedentes de importantes empresas de investigación, como: Deloitte Edelman eMarketer Gartner GlobalWebIndex The CMO Survey A medida que fuimos desgranando y analizando toda la información, vimos que surgían cinco tendencias clave que conforman el panorama de las redes sociales en 2020. Esta es nuestra visión de lo que debes saber para este año. Las 5 tendencias en redes sociales más importantes en 2020 1. Las marcas logran un equilibrio entre la interacción pública y privada. El 2019 ha sido un gran año para la mensajería. Instagram lanzó Threads, una aplicación de mensajería que primaba el uso de la cámara para conectar con los amigos más íntimos. LinkedIn empezó a desplegar Teammates. Se trata de una nueva funcionalidad que permite a los usuarios conectarse mejor con las personas con las que trabajan en la vida real. Y Mark Zuckerberg anunció planes para unificar Messenger, Instagram y WhatsApp. Casi dos tercios de los encuestados afirman que donde mejor se sienten a la hora de compartir es en las aplicaciones de mensajería. Y la mitad de los responsables de marketing... --- ### Die 5 wichtigsten Social Media Trends für 2020 > Aus dieser gewaltigen Menge an Informationen konnten wir fünf entscheidende Trends identifizieren, die die Welt der sozialen Medien in 2020 und darüber hinaus prägen dürften. - Published: 2020-02-26 - Modified: 2021-01-11 - URL: https://blog.hootsuite.com/de/social-media-trends-2020/ - Categories: News, Strategie - Tags: Deutsch - : pll_wpml_2225542 Wie in jedem neuen Jahr brauchen Unternehmen aktuelle Daten und valide Trendprognosen, an denen sie ihre Strategien ausrichten können, um erfolgreich Kurs zu halten. 2020 macht da keine Ausnahme: Wer frühzeitig informiert ist, stellt die Weichen für eine langfristig erfolgreiche Social Media-Arbeit. Deshalb haben wir Ende 2019 mehr als 3. 000 Marketer interviewt und Gespräche mit dutzenden Branchenspezialisten geführt. Das Ergebnis: unterschiedliche Perspektiven auf die Social Media Trends, die im kommenden Jahr eine Hauptrolle spielen. Um das Bild abzurunden, studierten wir zudem die neuesten Daten renommierter Marktforscher wie: Deloitte Edelman eMarketer Gartner GlobalWebIndex The CMO Survey Aus dieser gewaltigen Menge an Informationen konnten wir fünf entscheidende Trends identifizieren, die die Welt der sozialen Medien in 2020 und darüber hinaus prägen dürften. Hier unser Insider-Blick auf das, was Sie für das kommende Jahr wissen müssen. Die Top 5 Social Media Trends für 2020 1. Marken halten Balance zwischen öffentlichem und privatem Engagement 2019 war ein bedeutendes Jahr für Messaging. Instagram führte Threads ein – eine sich direkt im Kameramodus öffnende Messaging-App, deren Nutzer sich mit engen Freunden verbinden können. LinkedIn stellte Teammates vor. Das neue Feature ermöglicht Mitgliedern eine bessere Verbindung zu den Leuten, mit denen sie im wirklichen Leben zusammenarbeiten. Und Mark Zuckerberg kündigte die geplante Vereinigung von Messenger, Instagram und WhatsApp an. Laut einer Studie von Global Web Index fühlen sich fast zwei Drittel aller Befragten in Messaging-Apps am wohlsten, wenn es um das Teilen von Inhalten geht. Und die Hälfte der von uns befragten leitenden Marketer überdenkt nach... --- ### Instagram marketing : 17 conseils incontournables > Instagram marketing : que vous soyez débutant ou expert, nos 17 conseils vous aideront à dynamiser votre stratégie marketing sur le réseau social. - Published: 2020-02-26 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/fr/instagram-marketing/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_2222016 - Network: Instagram Le nombre de marques qui intègrent Instagram dans leur stratégie marketing a explosé ces dernières années. Alors que les marketeurs américains utilisant Instagram ne représentaient qu'une petite majorité en 2016, ils devraient être plus de 75 % en 2020. Rien d'étonnant à cela : Instagram compte un milliard d'utilisateurs actifs mensuels et une audience publicitaire supérieure à 849 millions d'individus. Ces conseils d'Instagram marketing pour 2020 vous aideront à dynamiser votre stratégie sur le réseau social, que vous soyez débutant ou expert. Création d'un compte Instagram Business Avant de vous lancer dans le marketing Instagram, vous avez besoin d'un compte Instagram Business ou Instagram Creator. Si vous en avez déjà un, passez directement aux conseils ci-dessous. Si vous possédez déjà un compte personnel, vous pouvez passer à l'étape 3 de ces instructions. Si vous êtes nouveau sur la plateforme ou si vous créez un nouveau compte, voici la procédure : Étape 1 : Téléchargement de l'application Instagram Pour iOS Pour Android Étape 2 : Inscription Ouvrez l'application. Cliquez sur Créer un nouveau compte (sur iOS) ou S'inscrire avec une adresse e-mail ou un numéro de téléphone (sur Android). Saisissez votre adresse e-mail ou votre numéro de téléphone. Créez votre nom d'utilisateur et votre mot de passe. Remplissez votre profil (plus de détails au conseil 4) et cliquez sur Terminer. Étape 3 : Souscription d'un compte Business Rendez-vous dans votre profil puis touchez l'icône menu située en haut à droite. Cliquez sur Paramètres, puis Compte. Connectez votre compte à votre page... --- ### How to Get More Leads on Social Media: 7 Effective Tactics > For marketers ready to move beyond brand awareness and engagement, learning how to get more leads on social media is crucial. Get the up-to-date tactics. - Published: 2020-02-18 - Modified: 2023-06-30 - URL: https://blog.hootsuite.com/how-to-generate-leads-on-social-media/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_69069 Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news. This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media leads, treat this article as a primer. For everyone else, this article offers a refresher and several up-to-date tactics on how to earn more quality leads. In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go. What is a social media lead? A lead is any information someone shares that you can use to follow up with them. That includes names, email addresses, occupations, employers, or any other information that a social media user shares with you. Before moving forward, let’s breakdown some of the lingo marketers use when it comes to social media leads. Social media lead generation Put simply, social media lead generation is any activity undertaken on social to collect new leads. Social media lead nurturing Once a social media lead is generated, good marketers will nurture their leads. This includes taking them through the customer journey, or as marketers would say: through the sales... --- ### WhatsApp Marketing : Le guide pour les entreprises > Whatsapp compte plus d'1,5 milliards d'utilisateurs ! Consultez notre guide pour faire du marketing sur WhatsApp efficacement pour vos campagnes marketing. - Published: 2020-02-12 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/whatsapp-marketing/ - Categories: Stratégie - Tags: Français - : pll_wpml_346782 Si je vous dis « médias sociaux », il est fort probable que vous pensiez immédiatement à Facebook et Twitter. Pourtant, les applications de messagerie comptent désormais autant d'utilisateurs que les réseaux sociaux. Et de plus en plus, ces applications de messagerie servent de plateformes marketing aux entreprises. Dans la majeure partie du monde, WhatsApp (jeu de mot sur l'anglais « What's up ? ») est l'application leader en matière de messagerie, affichant au total plus d'1,5 milliards d'utilisateurs actifs aux quatre coins du globe. Une telle popularité doit être mise à profit. Mais comment faire ? Comme toutes les zones encore inexplorées, les dangers sont nombreux pour ceux qui s'y aventurent en premier. Pour autant, le jeu en vaut la chandelle et la récompense peut être grande. Pour vous aider à utiliser WhatsApp efficacement pour vos campagnes marketing, nos experts ont rédigé ce guide. Présentation de WhatsApp WhatsApp est une application mobile gratuite qui utilise la connexion Internet de votre smartphone pour vous permettre de discuter avec d'autres utilisateurs sans avoir à payer de frais d'envoi de SMS. L'application prend également en charge le partage des fichiers et images, ainsi que les appels audio et vidéo. WhatsApp est compatible avec un grand nombre de smartphones, ce qui a rendu ce service très populaire dans les pays où le prix du SMS est élevé, comme le Brésil, le Mexique, ou encore la Malaisie, où 60 % de la population utilise l'application. À vrai dire, WhatsApp est l'alternative aux SMS préférée... --- ### 27 datos demográficos de Facebook que debes saber en 2020 > La demografía de los usuarios Facebook llega más lejos y a más lugares que cualquier otra red social. - Published: 2020-02-11 - Modified: 2020-02-11 - URL: https://blog.hootsuite.com/es/datos-demograficos-facebook-cm/ - Categories: Estrategia - Tags: Español - : pll_wpml_341981 - Network: Facebook La demografía de los usuarios Facebook llega más lejos y a más lugares que cualquier otra red social. Sin embargo, es importante ver de cerca estos números para tener una idea más completa de quién usa Facebook y cómo ha cambiado el uso de la plataforma a lo largo de los años. Y, definitivamente, ha cambiado. En algunos lugares, la audiencia de Facebook ha disminuido. En otras áreas, el tamaño de la audiencia ha crecido. Otras personas se están tomando un descanso de la plataforma, mientras que otros procuran compartir menos información personal. Mientras tanto, los Grupos de Facebook están teniendo una popularidad enorme. Ya sea que estés planeando usar Facebook para meterte a nuevos mercados, aumentar las ventas o conectar con los clientes, es importante mantenerse al tanto de la demografía de los usuarios de Facebook. 27 datos demográficos sobre usuarios de Facebook que necesitas saber en 2020 1. Facebook tiene más de 2. 45 mil millones de usuarios activos mensuales Las últimas cifras de Facebook muestran que más de 2. 450 mil millones de personas inician sesión en la plataforma cada mes. Esto representa un ligero aumento de los 2. 32 mil millones del 2018. Diariamente, hay más de 1. 62 millones de personas activas en Facebook. Esa cifra también es superior a la de 2018, marcando un aumento de 9% año tras año. 2. Facebook estima que al menos 116 millones de cuentas son falsas Aproximadamente, el 5% de los usuarios activos mensuales mundiales de Facebook son... --- ### Analyse Instagram : les 6 meilleurs outils (et les indicateurs à suivre) > L'analyse Instagram est un point important d'une stratégie social media. Découvrez ici les 6 meilleurs outils d'analyse Instagram. - Published: 2020-01-29 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/analyse-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_340664 - Network: Instagram Analyse Instagram: Utilisez-vous les bons outils ? Si vous n'en êtes pas sûr, ne vous inquiétez pas, vous n'êtes pas le seul. Les analyses fournissent les informations dont vous avez besoin pour définir des objectifs réalisables en matière de médias sociaux, tandis que les indicateurs sont le seul moyen de prouver votre retour sur investissement sur Instagram. Ce sont des outils idéaux, mais comment trouver les bonnes applications ? En décembre 2018, Instagram a déjà éliminé des dizaines d'applications parasites de « growth-hacking » telles que « Likes & who viewed for Instagram », « Likes+Followers Boost » ou « Unfollowers & Ghost Followers (Follower Insight) » en décidant de supprimer son ancienne API. En outre, les outils d'analyse Instagram tiers ont depuis lors dû s'adapter aux nouvelles règles du respect de la vie privée. Dans ces conditions, pas facile pour les marques, les comptes professionnels et les utilisateurs réguliers de déterminer quels outils fonctionnent encore et d'identifier ceux susceptibles de répondre à leurs besoins. Dans cet article, nous allons vous dresser une liste des meilleurs outils d'analyse Instagram 2019 et ensuite vous montrer les indicateurs à suivre lorsque vous les utiliserez. Analyse Instagram : les outils Il existe une kyrielle d'outils d'analyse Instagram, vous n'êtes donc pas obligé de vous limiter à un seul d'entre eux. Vous pouvez par exemple choisir un outil qui vous servira exclusivement à mettre en place votre stratégie d'influenceur ou à organiser votre prochain concours sur Instagram et ensuite le combiner avec un autre... --- ### 25 estadísticas de Twitter que todo mercadólogo necesita saber en 2020 > ¿Estadísticas de Twitter? Nosotros las tenemos. En este artículo te compartimos todos los datos duros que necesitas saber para sacarle partido a la audiencia de Twitter en 2020. - Published: 2020-01-20 - Modified: 2022-07-13 - URL: https://blog.hootsuite.com/es/estadisticas-de-twitter/ - Categories: Estrategia - Tags: Español - : pll_wpml_343573 - Network: Twitter ¿Estadísticas de Twitter? Nosotros las tenemos. En este artículo te compartimos todos los datos duros que necesitas saber para sacarle partido a la audiencia de Twitter en 2020. Para algunas marcas, Twitter puede parecer algo arriesgado o divisivo – aunque eso de que causa o refleja polarización política está abierto a debate. Sin embargo, para aquellas marcas que "entienden" Twitter, las recompensas son muchas. Tal y como ha sucedido con las demás plataformas sociales más establecidas, el número de usuarios de Twitter se ha ido nivelando. El resultado: una plataforma que se ha enfocado en mejorar la experiencia del usuario. Por ejemplo, en el verano de 2018, Twitter se dedicó a purgar apps de terceros y a borrar cuentas de spam. Durante el otoño del 2019, la compañía reportó que estaba trabajando en la “salud” de la plataforma (es decir, detectando y eliminando mensajes abusivos. ) A pesar de todo estos esfuerzos, las ganancias del tercer trimestre de 2019 (Q3) en Twitter decepcionaron a los inversionistas con "problemas de producto" en su tecnología publicitaria, y un verano decepcionante para los grandes eventos y lanzamientos que normalmente impulsarían sus ventas de anuncios. Sin embargo, no estamos buscando comprar acciones de Twitter, sino publicitar nuestras marcas. Entonces, ¿cómo afecta todo esto a las marcas que buscan actualizar su estrategia de marketing de Twitter? Hay muchas buenas razones para hacer de Twitter uno de los canales principales de tu marca. Echémosle un vistazo. Estadísticas generales de Twitter 1. Twitter cuenta con 145 millones... --- ### Comment avoir des followers sur Twitter : 44 conseils à mettre en place > Comment avoir des followers sur Twitter afin d'asseoir la crédibilité et l'autorité de votre marque ? Découvrez nos 44 conseils qui ont fait leurs preuves. - Published: 2020-01-15 - Modified: 2022-05-09 - URL: https://blog.hootsuite.com/fr/followers-twitter/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_339023 - Network: Twitter Comment avoir des followers sur Twitter ? Les leaders d'opinion ont beau être nombreux à penser qu'il s'agit d'un vanity metric, ces indicateurs tout juste bons à flatter notre égo, nous avons tous à cœur d'augmenter notre nombre d'abonnés. Et ce, pour une bonne raison. Disposer d'un ratio d'abonnés respectable est fondamental pour asseoir la crédibilité et l'autorité de votre marque, sans parler de votre portée naturelle sur le fil Twitter. En bref, l'intégralité de votre stratégie marketing sur Twitter est étroitement liée à ce chiffre. C'est ce qui explique pourquoi tout le monde souhaite savoir comment avoir des followers sur Twitter, à moindre effort. Toutefois, bien qu'avoir recours à l'achat de followers soit très tentant, vous ne pourrez pas éviter de mettre la main à la pâte. Nous vous conseillons de consolider votre présence à l'ancienne : en offrant une valeur ajoutée. Il existe, bien entendu, des raccourcis qui vous permettront d'atteindre votre objectif rapidement. Nous avons compilé ici une liste des mesures à prendre, de la plus simple à la plus complexe, pour réussir à vous constituer la communauté Twitter de qualité que votre marque mérite. Comment avoir des followers sur Twitter en 2019 1. Épinglez votre meilleur tweet en haut de votre page Vous pouvez ajouter un lien redirigeant vers votre dernière offre promotionnelle, ou votre meilleure publication (sous-entendu, la plus populaire). Quoi qu'il en soit, il est nécessaire que vous présentiez un contenu suffisamment qualitatif pour que les utilisateurs de Twitter veuillent vous suivre afin de... --- ### Cómo usar la publicidad en Linkedln para hacer crecer tu negocio > Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and more. - Published: 2019-12-16 - Modified: 2019-12-16 - URL: https://blog.hootsuite.com/es/publicidad-en-linkedln/ - Categories: Estrategia - Tags: Español - : pll_wpml_341322 - Network: LinkedIn La publicidad en Linkedln puede ser una gran herramienta para que tu negocio logre llegar a una audiencia profesional importante. No solo los usuarios de Linkedln son influyentes, también tienen dos veces el poder de compra en comparación con una audiencia web normal. Una actualización reciente al Campaign Manager, la plataforma de publicidad de LinkedIn para administrar campañas, trajo algunas herramientas nuevas a la plataforma como percepción de marca, generación de leads e interacción. En esta guía cubriremos todos los tipos de anuncios disponibles, una guía paso a paso sobre cómo hacer publicidad en Linkedln y un resumen con las mejores prácticas con datos exclusivos que Linkedln le proporcionó a Hootsuite y que no encontrarás en ningún otro lugar. Tipos de anuncios en Linkedln Sponsored Content Los anuncios patrocinados son, esencialmente, publicaciones promocionadas en Linkedln. Existen tres formatos diferentes para los anuncios de Sponsored Content: anuncio con una imagen, video y carrusel. Las campañas pueden ser ejecutadas como anuncios nativos en el news feed y como formularios para la generación de leads (Lead Gen forms). Este es un buen tipo de anuncio si uno de tus objetivos es la interacción, sobre todo si consideramos que las interacciones con los feeds han aumentado un 50% de 2017 a 2018. Fuente: Linkedln Tip pro: Los usuarios de Hootsuite pueden patrocinar contenido desde el panel de control de Hootsuite. El siguiente video de Hootsuite Academy proporciona instrucciones paso a paso sobre cómo hacerlo. Direct Sponsored Content La diferencia entre el Direct Sponsored Content... --- ### Everything Social Marketers Need to Know About Generation Z > Today's teenagers are tomorrow’s trendsetters. Here’s what marketers should know if they want to reach Generation Z on social media. - Published: 2019-11-13 - Modified: 2024-12-26 - URL: https://blog.hootsuite.com/generation-z-statistics-social-marketers/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_354094 You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead. You know it’s coming. Your boss is about to ask you how to market to Generation Z. The mere mention of this group of 2. 1 billion individuals born between 1995 and 2010 sends shivers up your spine. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? What do they like? How do they talk? What actually matters to them? These are big questions. And the answers will help you do more than just market to Gen Z. They’ll help you create valuable relationships and prepare your business for the future. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. Everything you need to know about Generation Z They value individual expression The phrase ‘be yourself’ has never rung as true as with Gen Z. The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool. ’ It’s about expressing individual identity. “Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. In fact, 58% of those surveyed said they’re willing to... --- ### 9 Brands Doing Unique Things on Social and What We Can Learn from Them > While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. - Published: 2019-10-28 - Modified: 2023-06-30 - URL: https://blog.hootsuite.com/brands-doing-cool-things-on-social/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_344214 It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. But it’s important to stay on top of things. These days, simply having an overactive, wisecracking Twitter account isn’t enough to stand out. And frankly, it’s become kind of annoying. https://twitter. com/grahamorama/status/1130617806276440064? s=12 To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. You can be the first of your competitors on Tik Tok, but if you presence isn’t backed by a strategy, simply being there isn’t enough. From spicy chicken nugget breakouts to no-frills brand identities, we’ve found some of the best examples of brands doing unique things on social. Netflix produces binge-worthy Instagram Stories with stickers Netflix’s social presence first made a splash on Twitter thanks to its strong (if odd) brand voice. But it’s over on Instagram where the streaming service fully takes advantage of its library of star-studded video content. https://twitter. com/netflix/status/940051734650503168 What’s noteworthy about Netflix’s Instagram strategy is how its content is tailored to the platform. Nowhere is this more evident than its Instagram Stories. For World Pride this year, Netflix tapped the cast of Queer Eye for takeover stories, kicking things off with a question sticker that asked: “What does PRIDE mean to you? ” The following stories featured responses along with scenes from the parade and the Fab Five’s escapades. For the reboot of Sabrina the Teenage Witch, Netflix brought in... --- ### 5 Key Elements of a High Converting Facebook Post > If you want your Facebook posts to convert, you’ll need to use a different strategy from the one you’d use to achieve a high engagement rate. - Published: 2019-10-09 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/perfect-facebook-post-key-ingredients/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_346276 Most brands usually have one of two goals when they post on Facebook: engagement or conversions. Both metrics matter, but depending on what your goals are, one will typically matter more. If your goal is to increase website traffic, a Facebook post with a high like count—while nice—isn’t necessarily helping. When do you want conversions? Basically, whenever you want someone to take a specific action after seeing your Facebook post. Maybe you’d like people to subscribe to your newsletter or join a membership club. Or maybe you want them to visit your website, or buy a specific product. It’s true that every good Facebook post will have some things in common. But if you want your posts to have a high conversion rate, you’ll need to use a different strategy from the one you’d use to achieve a high engagement rate. Read on to learn five key ways to prime your Facebook posts for conversions. 5 key elements of a high converting Facebook post All high converting Facebook posts have these five elements in common. 1. Standout visuals A Facebook post without creative is like a store without a window display. Nothing has the power to stop people in their tracks (or stop their thumbs from scrolling) like a good visual. Remember, every Facebook post competes with whatever else is in someone’s feed. And it only takes about 2. 6 seconds for their eyes to choose what to settle on. So make sure your visual is eye-catching and attention-worthy. Whether... --- ### Comment utiliser Google Analytics : notre guide en 4 étapes > Comment utiliser Google Analytics ? Découvrez notre guide en 4 étapes afin de suivre vos résultats sur les médias sociaux. - Published: 2019-10-02 - Modified: 2019-10-08 - URL: https://blog.hootsuite.com/fr/comment-utiliser-google-analytics/ - Categories: Stratégie - Tags: Analyse des médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_335699 - Network: Facebook, Google, Instagram, LinkedIn, Pinterest, Twitter Savoir comment utiliser Google Analytics est l'une des meilleures façons d'en savoir plus sur les personnes qui consultent votre site Web. En combinant les données de votre site Web avec les médias sociaux, vous pourrez créer une machine à générer du trafic vers vos ressources en ligne. Apprendre à utiliser Google Analytics vous permet de découvrir quel type de contenu votre public aime et quels réseaux sociaux il préfère. Grâce à ces informations, vous aurez la possibilité d'attirer plus de trafic et de prospects sur votre site Web tout en démontrant le ROI des médias sociaux. Vous pouvez même utiliser Google Analytics pour effectuer le suivi d'indicateurs clés sur les médias sociaux en quelques étapes simples. Ce guide vous aidera à y parvenir, mais d'abord... Qu'est-ce que Google Analytics ? Google Analytics est un tableau de bord gratuit d'analyse de site Web. Il vous permet d'accéder à tout un éventail d'insights à propos de votre site Web et des personnes qui le consultent. Google Analytics est en quelque sorte un stéthoscope qui évalue la santé globale de votre site Web et qui met le doigt sur les éléments à améliorer. Voici une sélection des indicateurs et des insights que vous pouvez analyser grâce à cet outil : • Trafic global sur votre site • Sites Web d'origine du trafic • Trafic sur chaque page • Nombre de prospects convertis • Sites Web d'origine de vos prospects • Informations démographiques sur les visiteurs (par exemple, lieu où ils vivent) • Type... --- ### Werben auf Instagram: eine Anleitung in 6 Schritten > Instagram führt in Sachen Interaktion und ist auch als Werbeplattform interessant. Wir erklären warum und wie Sie am besten auf Instagram werben. - Published: 2019-09-24 - Modified: 2019-09-24 - URL: https://blog.hootsuite.com/de/werben-auf-instagram/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_66649 Dass Instagram Ads Ihre Marke fördern, versteht sich von selbst. Schließlich nutzen mehr als eine Milliarde Menschen monatlich die Instagram-App – und das mit Engagement-Raten, die sowohl die von Facebook wie die von Twitter blass aussehen lassen. Deshalb möchten wir Ihnen in diesem Beitrag ausführlich erklären, wie Werbung auf Instagram funktioniert. Damit auch Sie Ihren Content gezielt zu den Instagram-Nutzern bringen können, auf die es Ihrem Unternehmen ankommt. Was Sie im Folgenden erfahren: wie man Instagram Ads erstellt was Sie Ihre Instagram-Anzeige (wahrscheinlich) kosten wird welcher Tag und welche Uhrzeit für Werbung auf Instagram am teuersten sind wie Sie leistungsstarke Instagram Ads erstellen Legen wir los. Inhalt Was sind Instagram Ads? Was kosten Instagram Ads? Instagram Ads Typen Wie Sie das beste Instagram-Anzeigenformat für Ihr Unternehmen ermitteln So funktioniert Werbung auf Instagram Tipps und Beispiele für Werbung auf Instagram Was sind Instagram Ads? Nach der Übernahme von Instagram durch Facebook startete der Service ab 2013 mit einer überschaubaren Anzahl von Werbemöglichkeiten. Doch erst 2015 öffnete Instagram die Schleusen und ließ Werbung für Marken und Unternehmen aller Art und jeder Größe zu. Wie sich bald herausstellte, verschaffte Instagram den Werbetreibenden enorme geschäftliche Vorteile. Da Instagram in den Facebook-Werbeanzeigenmanager integriert ist, können Marken auf die gigantische Menge an Nutzerinformationen von Facebook zugreifen, um ihre Zielgruppe direkt anzusprechen. Wenn Sie noch mehr Argumente für Werbung auf Instagram suchen, wird Sie vielleicht die Statistik überzeugen: 75% der Nutzer setzen eine Aktion aufgrund einer Instagram-Anzeige (z. B. ein Produkt kaufen oder eine Website besuchen). 35%... --- ### How to Make the Best YouTube Channel Art (+5 Free Templates) > Your YouTube channel art is one of the most important parts of your YouTube channel—aside from your actual video content, of course. - Published: 2019-09-12 - Modified: 2024-12-02 - URL: https://blog.hootsuite.com/youtube-channel-art-templates/ - Categories: Strategy - Tags: English - : pll_wpml_2224621 - Network: YouTube Your YouTube channel art is one of the most important parts of your YouTube channel—aside from your actual video content, of course. It’s basically a giant billboard for your brand at the top of your YouTube profile. It’s the first thing people see when they visit your channel, and it links potential followers to your other social channels. But you don’t need to be a professional designer to make your YouTube channel art look professional. We’ve included five customizable templates in this article that anyone—designer or not—can use to create their own YouTube banner. And we’ve broken down the process into eight easy steps. Read on to start creating your own designer YouTube channel art. The 5 elements of engaging YouTube channel art 1. Your logo, in the right place First things first. Who are you? Make sure that’s clear right off the bat. New visitors to your page will want to know. Place your logo in an obvious, visible spot against a color that makes it pop. Also, make sure it’s within the “safe area” (more on that below). Not sure where to put your logo? Our templates offer suggestions. 2. Simple image with a clear focal point Like any billboard ad, the simpler the message, the easier it will be received. Don’t try to do too much with your YouTube channel art. Instead, use this small space wisely to convey what you want viewers to focus on about your brand. Stick to one image and a logo against... --- ### 15 wichtige Instagram Trends, die Sie jetzt im Auge behalten sollten > Denn Instagram Trends können über Erfolg und Scheitern Ihrer Social Media Marketing-Strategie entscheiden. - Published: 2019-08-27 - Modified: 2020-07-28 - URL: https://blog.hootsuite.com/de/instagram-trends/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2226633 - Network: Instagram Instagram entwickelt sich ständig weiter. Mit 1 Milliarde monatlich aktiven Nutzern, davon 15 Millionen aus Deutschland, ist die Plattform ein Schwergewicht unter den sozialen Netzwerken. Gut zu wissen, was sich dort tut. Denn Instagram Trends können über Erfolg und Scheitern Ihrer Social Media Marketing-Strategie entscheiden. Genau deshalb sollten Sie hier auf dem Laufenden bleiben. Marken, die mit den Top-Trends auf Instagram Schritt halten, können die Vorteile neuer Features und Beta-Tools nutzen und sich einen Vorsprung vor dem Wettbewerb sichern. Außerdem zeigen Sie ihren Followern, dass sie wissen, was dort abgeht. Mit der im Oktober 2018 erfolgten Berufung von Adam Mosseri zum neuen Unternehmenschef und zunehmend unter Druck von TikTok rollt Instagram jede Menge neuer Innovationen, Features und Tools aus. Hier kommen die Top-Trends, die wir zurzeit auf Instagram beobachten. 15 Top Instagram Trends, die Sie im Auge haben sollten 1. Mehr Instagram Stories, weniger Posts Mit über 500 Millionen Zuschauern pro Tag dominieren Instagram Stories das Geschehen auf der Plattform. Sie haben sich laut Instagram Marktforschung zudem zu dem Ort entwickelt, an dem sich die Menschen zu Freunden und Familie auf dem Laufenden halten. Andererseits steht der Instagram-Feed in erster Linie für ausgefeilte Inhalte und Entdeckungen. Die Abschaffung des chronologischen Feed hat diese Wahrnehmung nur verstärkt. Posts müssen jetzt eine längere Halbwertszeit haben. Im Gegensatz dazu wirken Stories eher in Echtzeit. Die Mehrheit der Nutzer betrachtet den Instagram-Feed als einen Ort, an dem sie Informationen findet und Produkte und Marken entdecken kann. Das sind zwar gute Nachrichten für Marken, aber... --- ### 41 statistiques Facebook pour les marketeurs en 2019 > Nous avons rassemblé pour les spécialistes du marketing toutes les statistiques Facebook dont vous aurez besoin pour vous démarquer en 2019. - Published: 2019-08-21 - Modified: 2020-07-19 - URL: https://blog.hootsuite.com/fr/statistiques-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_342958 - Network: Facebook Voici la statistique Facebook la plus impressionnante : 2,23 milliards de personnes se connectent à la plateforme chaque mois. Il y a fort à parier que votre clientèle utilise Facebook, tout comme vos concurrents. Mais les choses se corsent lorsqu'il s'agit d'en suivre les dernières tendances, sans même parler des changements d'algorithmes. Alors assurez-vous que votre stratégie Facebook est aussi efficace que possible. Ces statistiques Facebook 2019 vous informent sur la situation actuelle et à venir. Statistiques générales sur Facebook Facebook reste la plus grande plateforme de médias sociaux au monde, mais compte tenu des récents scandales, le géant a opéré quelques changements de cap. Alors que la société met de nouveau l'accent sur des interactions significatives entre les utilisateurs, que révèlent les chiffres ? 1. Facebook. com vient de rétrograder à la troisième place des sites Web les plus visités au monde Selon Alexa et SimilarWeb, YouTube vient de chiper à Facebook la deuxième place du classement des sites Web les plus populaires au monde (après Google, bien sûr. ) Cela dit, une baisse de la fréquentation du site Web de Facebook n'est pas si surprenante, étant donné la propension générale à la mobilité, et aux applications mobiles en particulier. Facebook reste néanmoins le terme de recherche le plus populaire au monde. 2. Facebook Messenger est l'application mobile la plus téléchargée Et l'application principale de Facebook est deuxième du classement. La domination du mobile contraint les marketeurs à privilégier le contenu mobile. (Pour information, WhatsApp se classe troisième et... --- ### Minimale Social Media Strategie für kleine Unternehmen > Nutzen Sie Ihre Cleverness, um eine Social Media Strategie zu entwickeln, die zu mehr Leads, mehr Konversationen und mehr Käufen führt. - Published: 2019-08-20 - Modified: 2019-08-06 - URL: https://blog.hootsuite.com/de/minimale-social-media-strategie/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2224453 Führen Sie eine kleine (aber beeindruckende) Firma? Mit ganz viel Zeit, um eine komplexe Social Media-Strategie umzusetzen—genau wie die großen Unternehmen? Eine besonders intelligente Frage, finden Sie? Alles schonmal gehört, also stellen Sie sich bitte hinten an. Ich will Ihnen nämlich zu einem konsequent knappen, minimalen Social Media-Plan verhelfen. Damit Sie von überwältigt, stumm und taub auf scharf, fokussiert und „Ich hab’s begriffen“ umschalten können. Sie sind so ein richtig schlauer Geschäftsinhaber. Nutzen Sie Ihre Cleverness, um eine Social Media-Strategie zu entwickeln, die zu mehr Leads, mehr Konversationen und mehr Käufen führt. Warum Sie eine komprimierte Strategie brauchen? Weil Sie ein Geschäft zu führen haben. Sie sind beschäftigt mit Dingen wie... Einstellen, feuern, trainieren und managen. Umsätze steigern, Kosten senken, den Gewinn erhöhen. Eine Website launchen. Oder ein neues Produkt. Oder einen neuen Service. Ein Buch lesen, ein Seminar besuchen. Softwareprogramme einkaufen, um Ihr Unternehmen noch besser zu managen. Plus all die anderen Aktivitäten, um Geld zu verdienen, damit Sie in Ihrem Haus leben und Urlaub mit Ihrer Familie machen können, während Sie für sich selbst arbeiten—und nicht für andere. Okay, mir geht’s hier eher um den letzten Punkt. Es ist einfach, sich exzessiv auf eine Social Media-Strategie zu werfen, die Ihre Zeit frisst, während Sie sich gleichzeitig für mehr Umsatz abstrampeln. Ja, Social Media ist wichtig, um: andere wissen zu lassen, dass es Sie gibt neue Leads über die Website zu gewinnen Ihr Suchmaschinen-Ranking zu verbessern Gehen Sie aber klug mit der Zeit und Arbeit um, die Sie dafür... --- ### Social Media Budget planen für jede Unternehmensgröße > Ob klein, mittel oder groß—jedes Unternehmen sollte eine Social Media-Strategie haben, die mit einem Social Media Budget unterfüttert ist. - Published: 2019-08-13 - Modified: 2019-08-06 - URL: https://blog.hootsuite.com/de/social-media-budget/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339963 Ohne Geld keine Musik. Jedenfalls keine professionelle Kombo, wie so manches Hochzeits- oder Geburtstags-Event bezeugen kann, das die musikalische Untermalung für ein paar Drinks einem Allein-Entertainer mit Rucki-Zucki-Repertoire anvertraut hat. Jedes konsequente Projekt braucht ein Budget, so auch Ihre Social Media-Initiativen. Ob klein, mittel oder groß—jedes Unternehmen sollte eine Social Media-Strategie haben, die mit einem Social Media-Budget unterfüttert ist. Die Budgetierung stellt sicher, dass Sie über die Mittel verfügen, um Ihre Ziele zu erreichen—egal, ob es sich um Promotion für ein neues Unternehmen oder die Umsatzsteigerung durch ein neues Produkt dreht. Und: ohne ein akkurates Social Media-Marketing-Budget können Sie den wahren ROI Ihrer Arbeit nicht messen. Es gibt keine generelle Hausnummer für Social Media-Budgets. Jedes Unternehmen hat unterschiedliche Ressourcen und Prioritäten. Doch ob Sie nun mit einem Schmalhans- oder einem sehr komfortablen Budget arbeiten, die folgenden Schlüsselkomponenten sollten Sie in Ihre Kalkulation einbeziehen. Was sollten Sie für Social Media ausgeben? Social Media-Marketing ist eine entscheidende Komponente im Marketing-Mix: Global gesehen hat fast jeder Zweite einen Social Media-Account—und es werden immer mehr. Behalten Sie dabei im Hinterkopf, dass Ihr Social Media-Budget Teil des gesamten Marketing-Topfs ist. Die Business Development Bank of Canada empfiehlt folgende Faustregel: B2B-Unternehmen sollten 2-5% ihres Umsatzes in Marketing investieren, B2C-Firmen sind mit 5-10% gut beraten. Im Rahmen derselben Erhebung ermittelte die Bank, dass kleine und mittlere Unternehmen in Kanada durchschnittlich 30. 000 Dollar jährlich für Marketing-Zwecke ausgeben. Unternehmen im Mittelfeld (20-49 Mitarbeiter) geben durchschnittlich 60. 000 Dollar aus, Unternehmen mit mehr als 50 Mitarbeitern über 100. 000... --- ### In 7 einfachen Schritten zum erfolgreichen Instagram Takeover > Bei einem Instagram Takeover übernimmt jemand vorübergehend einen anderen Account. Erweitern Sie Ihre Instagram-Taktiken mit einen Takeover. - Published: 2019-07-30 - Modified: 2019-07-29 - URL: https://blog.hootsuite.com/de/instagram-takeover/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2224441 Instagram läuft und läuft und läuft. 60 Prozent der Nutzer sind jeden Tag auf Insta unterwegs. Damit ist die Social Media-Plattform als weltweit am zweithäufigsten genutztes Netzwerk ihrer Mutter Facebook (noch Nummer 1) dicht auf den Fersen. Und auch finanziell steht das Unternehmen auf gesunden Beinen. In diesem Jahr könnten die globalen Werbeerlöse die 10 Milliarden Dollar-Marke knacken. Doch nicht nur direkt auf Insta gebuchte Werbung führt zum Erfolg. Erweitern Sie Ihre Instagram-Taktiken und packen Sie das Thema Takeover an. Bei einem Instagram Takeover übernimmt jemand vorübergehend einen anderen Account, um Inhalte zu erstellen und zu teilen – in der Regel im Namen einer Marke. Der Takeover-Gastgeber kann ein Promi, ein Influencer und sogar ein Mitglied Ihres eigenen Teams sein. Takeovers sind auf Instagram äußerst beliebt. Aus gutem Grund. Wie die Crossover-Folgen zu zwei großartigen Serien (Beispiel: die COPS-Episode zu X-Files) sorgt eine Account-Übernahme für Spannung und Originalität in Ihrem Content-Kalender und puscht in diesem Prozess Ihre Marke. Was Sie in diesem Post kennenlernen: Wie Ihre Marke von einem Instagram Takeover profitieren kann Schritt-für-Schritt-Leitfaden zur Durchführung eines erfolgreichen Takeovers Echte Beispiele von Instagram-Account-Übernahmen zur Inspiration Warum Sie ein Instagram Takeover veranstalten sollten Von einem Instagram-Account-Takeover profitieren beide Seiten. Vorteile für Unternehmen Mit Hilfe eines Takeovers können Unternehmen: Neue Follower erreichen Wenn Sie einen Influencer zur Account-Übernahme einladen, sind Sie in der Lage, sich auch mit seinen Followern zu verbinden. Wenn Sie mit beliebten Influencern oder Prominenten zusammenarbeiten, können Sie sehr viele Menschen erreichen. Doch auch Kooperationen mit Influencern, die ein... --- ### 10 raisons d'utiliser un outil de gestion pour vos réseaux sociaux > Un outil de gestion des réseaux sociaux peut vous faciliter la vie. Découvrez les 10 raisons qui vous convaincront d'en utiliser un ! - Published: 2019-07-03 - Modified: 2019-07-03 - URL: https://blog.hootsuite.com/fr/10-raisons-dutiliser-un-outil-de-gestion-pour-vos-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339582 Les médias sociaux font désormais partie intégrante de la stratégie digitale des entreprises. Il peut être fastidieux de mener à bien votre stratégie de contenu sur plusieurs médias sociaux et d’animer toutes ses communautés. Un outil de gestion réseaux sociaux permet de vous faciliter les choses et de vous faire gagner du temps... mais pas seulement ! Découvrons ensemble les autres raisons d’utiliser un outil de gestion. Raison #1: Vous gagnez du temps Il y a de plus en plus d’informations à filtrer chaque jour et il est devenu essentiel pour la plupart des entreprises d'être présente sur plusieurs médias sociaux à la fois. Cela se traduit par une charge de travail considérable, d’autant plus si vous n’avez pas d’outil de gestion. Vous gagnerez du temps en gérant vos médias sociaux à partir d’un outil de gestion réseaux sociaux. Avec Hootsuite par exemple, vous pouvez gérer les flux de messages de plusieurs plateformes via une seule et même interface. Il vous est également possible de publier sur plusieurs médias sociaux en même temps, planifier, répondre aux messages et mentions, analyser... et tout cela en quelques clics sur un seul écran ! Raison #2: Vous pouvez gérer et planifier votre contenu Planifier grâce au calendrier de contenu Lorsque vous mettez en place une stratégie digitale de contenu (voir à ce sujet notre article: Comment créer une stratégie de marketing de contenu en 6 étapes) il est nécessaire de mettre en place un calendrier éditorial (nous avions abordé l'importance d'avoir un calendrier... --- ### Alles, was Sie über Facebook Gruppen für Unternehmen wissen müssen > Im Folgenden erfahren Sie, wie Sie Facebook Gruppen für Unternehmen einsetzen, um für Wachstum und Engagement mit Ihrer Zielgruppe zu sorgen. - Published: 2019-07-02 - Modified: 2019-06-20 - URL: https://blog.hootsuite.com/de/facebook-gruppen-fur-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2224025 Facebook Gruppen sind das neue Social Media-Erfolgsrezept. Das ist auch hierzulande angekommen. In Gruppen vernetzen sich Menschen, die ein gemeinsames Thema bewegt und die sich in privaterer Sphäre dazu austauschen wollen. Firmen können von diesem Trend profitieren, auch weil Facebook die kleinen und großen Communitys puscht. Wie es Mark Zuckerberg auf der F8-Konferenz in Kalifornien formulierte: „Die Zukunft ist privat”. Und sie spielt sich damit verstärkt in privaten Online-Räumen wie Gruppen ab. Facebook entwickelt sich weiter – und konzentriert sich mehr und mehr auf den Aufbau von Communitys. Da bieten sich Gruppen natürlich als perfektes Tool zum Schmieden der entsprechenden Verbindungen an. Eine Milliarde Menschen weltweit gehört bereits Facebook Gruppen an. Etwa zehn Prozent davon sind Mitglieder von Gruppen, die Facebook als „sehr bedeutsam” einstuft. Dabei handelt es sich um Communitys, die „schnell zum wichtigsten Teil des Facebook-Erlebnisses einer Person werden“. Menschen, die eine bestimmte Marke lieben, suchen nach Gelegenheiten, mehr mit dieser Marke zu interagieren, als dies über eine Facebook Seite möglich ist. Deshalb macht das soziale Netzwerk es Unternehmen jetzt leichter, eigene Facebook Gruppen einzurichten. Mit Gruppen für Seiten können Firmen nun „Fanclubs und Gruppen einrichten, die um ihre Super-Fans zentriert sind“. Auf seine „Super-Fans“ sollte sich jedes Unternehmen konzentrieren. Gibt man diesen besonders markentreuen Leuten Gelegenheit, miteinander und mit der Marke zu interagieren, dann erzeugen diese Gruppen ein sehr wirksames Ökosystem, dessen Mitglieder sinnvolle Verbindungen mit Ihrem Unternehmen knüpfen. Und diese Verbindungen unter Kunden und Fans sind heute wichtiger denn je. Wenn es um Informationen über ein... --- ### Estrategias de marketing en las redes sociales: 8 tácticas que no te puedes perder > ¿Cómo crear tus estrategias de marketing en las redes sociales? Si no tienes idea, no te puedes perder este artículo con los recursos que vas a necesitar. - Published: 2019-06-27 - Modified: 2021-10-21 - URL: https://blog.hootsuite.com/es/estrategias-de-marketing-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_2223740 - Network: Facebook, Instagram, Twitter, YouTube De acuerdo con el reporte anual The Global State of Digital in 2019 creado por Hootsuite y We Are Social, el 52% de la población mundial utiliza redes sociales. Esta enorme audiencia global que utiliza estos canales representa un mercado vasto de oportunidad para cualquier empresa, sin importar su tamaño. Una oportunidad para crear las estrategias de marketing que permitirán que el alcance de tu negocio se extienda al mundo digital. Sin embargo, para que tus esfuerzos de marketing en redes sociales rindan frutos, lo primero que necesitas tener es una estrategia. A continuación, te presentamos los conceptos básicos que debes tomar en cuenta a la hora de planear tu estrategia de marketing. Índice Estrategias de posicionamiento en las redes sociales Estrategias de segmentación en redes sociales La nueva era del marketing Ocho estrategias de promoción digital Estrategias de posicionamiento en las redes sociales Para comenzar a planear tu estrategia de marketing en redes sociales, primero necesitas plantearte cuáles son tus objetivos. Cualquiera que sean las especificaciones de tus objetivos, es importante tener un elemento diferenciador para colocarse como un referente en las mentes de tus consumidores. Si no tienes objetivos puntuales, te será muy difícil medir tu éxito y el ROI en tus reportes. Hazte preguntas como: ¿Quiero generar conocimiento de mi marca y aumentar su percepción? ¿Quiero gestionar la reputación de mi negocio? ¿Mi propósito es incrementar las ventas? ¿Dar servicio al cliente? ¿Aumentar el tráfico hacia mi sitio web? ¿Hacer investigaciones de mercado para conocer más a... --- ### Marketing viral: tu guía para crear contenido excepcional > Descubre los elementos clave del marketing viral y cómo utilizarlos en tu perfil. Estos son los modelos, algoritmos y prácticas que los expertos recomiendan - Published: 2019-06-19 - Modified: 2019-06-19 - URL: https://blog.hootsuite.com/es/marketing-viral/ - Categories: Estrategia - Tags: Español - : pll_wpml_2224196 - Network: Facebook, Instagram, YouTube ¿La fórmula? Bueno, es un poco más complicado que solo una fórmula. El marketing viral y contenido viral son un fenómeno más que un concepto, pero en esta guía te compartiremos los elementos que han llevado a ciertas piezas de contenido a convertirse en sensaciones de las redes sociales. Tabla de contenidos Qué es el marketing viral Cómo crear contenido viral Cómo crear una estrategia de marketing viral Ejemplos y Recursos ¿Qué es el marketing viral? El marketing viral es la serie de estrategias que permiten, promueven y mejoran la probabilidad de que una pieza de contenido sea compartida. El contenido viral es el contenido que ha sido compartido por un número de personas fuera del alcance de la audiencia del creador de dicho contenido. ¿Confuso? No te preocupes, toma un segundo para dejar que estos conceptos se asienten en tu mente. Lo más importante es entender que el marketing viral no es solo una estrategia, sino el conjunto de estrategias, prácticas y hacks que le van a permitir a tu contenido llegar a más personas de las que usualmente alcanzarías. Además, requieres de ambos elementos, el marketing y el contenido, para poder conseguir éxito viral. Recuerda que “viral” tiene un significado diferente para cada creador y mercadólogo. Por ejemplo, yo tengo un canal de YouTube y cuando mi video “Imprimiendo una patineta con una impresora 3D” llegó a 133,000 visitas, eso fue un resultado viral para mi cuenta de mil setecientos seguidores. De cualquier forma, ese podría ser un... --- ### Tout ce que vous avez toujours voulu savoir sur les groupes Facebook > Si vous n’avez pas encore de groupe Facebook pour votre marque, vous découvrirez dans ce guide pourquoi ils sont conseillés et comment en créer... - Published: 2019-06-19 - Modified: 2019-06-18 - URL: https://blog.hootsuite.com/fr/tout-ce-que-vous-avez-toujours-voulu-savoir-sur-les-groupes-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_341793 Récemment, l'évolution de Facebook a tendu vers la construction de communautés ; les groupes Facebook s'imposent donc naturellement comme l'outil de choix pour créer de nouveaux liens. Un milliard de personnes appartiennent déjà à des groupes Facebook. Environ 10 % de ces utilisateurs font partie de groupes que Facebook reconnaît comme « très significatifs » — ils sont en effet « rapidement devenus l'aspect le plus important de l'expérience des utilisateurs sur Facebook ». Les amateurs d'une marque apprécient chaque opportunité d'interagir avec elle via une Page Facebook ; c'est pourquoi le réseau social a décidé de faciliter la création de groupes Facebook pour les entreprises. Les groupes pour les Pages permettent aux entreprises de créer « des fanclubs et des groupes qui s'articulent autour de vos super fans ». Les « super fans » constituent un groupe que toute entreprise se doit de cibler. En offrant à ces adorateurs des marques ultra motivés une chance d'interagir, non seulement entre eux mais avec les marques elles-mêmes, les groupes établissent un écosystème riche grâce auquel les membres nouent des liens profonds avec votre entreprise. Aujourd'hui plus que jamais, ces liens revêtent une importance cruciale. Le Trust Barometer 2017 d'Edelman indique en effet que quelqu'un est bien plus susceptible de faire confiance à une personne qui lui ressemble (60 %) qu'au PDG de l'entreprise (37 %) quand il s'agit d'obtenir des informations sur cette dernière. Groupes Facebook vs Pages Facebook Pour faire simple, une Page Facebook est l'équivalent d'un profil Facebook pour... --- ### Call to action: cómo escribir una llamada a la acción efectiva > Esta es la guía que estabas esperando para crear una call to action (CTA) exitosa en las redes sociales. ¡Aprende cómo crear una llamada a la acción hoy! - Published: 2019-06-17 - Modified: 2022-06-06 - URL: https://blog.hootsuite.com/es/call-to-action-cta/ - Categories: Estrategia - Tags: Español - : pll_wpml_343734 ¿Quieres tener más interacción con tus seguidores en las redes sociales y sitios web para aumentar las ventas de tu negocio? Continúa leyendo. Una forma sencilla de conseguirlo es con un call to action o una “llamada a la acción”. Índice Mejores prácticas para escribir un call to action ideal Investiga Utiliza el lenguaje correcto Enfócate en tus usuarios Crea un sentido de urgencia Personaliza cada call to action según la plataforma Muestra tus beneficios Haz uso de imágenes Simplifica las cosas para tu audiencia Por un lado, las publicaciones de tus redes sociales y tu sitio web no sólo deben compartir información, sino que también deben motivar a tus seguidores a hacer algo. Un call to action (CTA) es una herramienta cuyo propósito es lograr que quien está leyendo tu publicación realice una acción inmediata. Un CTA es, por lo general, un botón, imagen para dar clic o un enlace que motiva a tus seguidores a realizar una acción como rellenar un formulario, leer tu blog, solicitar información, visitar tu tienda, comprar tu producto o suscribirse a tu servicio. Gracias al auge del marketing digital, las redes sociales ofrecen una gran diversidad de formato para los CTAs, desde botones en las publicaciones hasta enlaces en las historias. Además, también permiten la posibilidad de medir los resultados del uso del call to action en tiempo real, para conocer precisamente qué es lo que funciona para tu empresa. Preparamos una guía para que aprendas todo sobre el call to action y... --- ### Instagram : les 4 erreurs à éviter > Découvrez les 4 erreurs Instagram importantes qui pourraient nuire à la réputation de votre marque sur la plateforme. - Published: 2019-06-13 - Modified: 2019-06-12 - URL: https://blog.hootsuite.com/fr/instagram-les-4-erreurs-a-eviter/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_345869 - Network: Instagram Un faux pas sur Instagram, c'est un peu comme trébucher sur un podium durant un défilé : il s'agit là d'une forme toute particulière d'humiliation publique. Lorsque vous tentez de gagner en crédibilité et de développer votre marque, veillez surtout à ne pas commettre l'une des erreurs Instagram abordés dans cet article. Poursuivez votre lecture pour découvrir : Quatre erreurs importantes qui pourraient nuire à la réputation de votre entreprise sur Instagram Des conseils d'experts pour aider votre marque à éviter ces écueils Comment transformer vos mauvais réflexes en bonnes pratiques Acheter des likes et des abonnés Peut-être que pour vous la question ne se pose même pas, pourtant cette pratique ne montre aucun signe d'essoufflement. Acheter des likes et des abonnés, c'est vous tirer une balle dans le pied. Je me suis entretenue avec Erin Sousa, experte en marketing numérique basée à Vancouver et fondatrice de Sparkle Media, afin de savoir pourquoi l'achat d'abonnés et de likes est considéré comme un péché capital. « L'achat d'abonnés et de likes sur Instagram équivaut à commettre une fraude. En effet, de nombreux “influenceurs” qui s'adonnent à cette pratique gagnent de l'argent et reçoivent des produits en fonction de leur nombre d'abonnés et du taux d'engagement de ces derniers. En faire de même, c'est courir le risque de discréditer sa marque d'une part, et de subir des conséquences au niveau juridique d'autre part, car certaines marques ajoutent des clauses sur les faux abonnés à leurs contrats », explique Erin. De plus, l'achat... --- ### So etablieren Sie Ihre Social Media Markenstimme > Eine unklare Markenstimme hat t3n schon 2015 als echten Social Media Fail angeprangert. Im Folgenden verraten wir Ihnen, wie Sie diesem Schicksal entkommen. - Published: 2019-06-11 - Modified: 2021-08-25 - URL: https://blog.hootsuite.com/de/social-media-markenstimme/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_338739 Eine unklare Markenstimme hat t3n schon 2015 als echten Social Media Fail angeprangert. Daran hat sich nichts geändert. Wer nicht weiß, wie er mit seinen Kunden sprechen soll, hat ein Problem. Packen Sie es an! Jedes Mal, wenn Sie referieren, schreiben, entwerfen, posten, antworten, ein neues Produkt auf den Markt bringen, jemandem danken und mit anderen Kontakt aufnehmen, sprechen Sie mit Ihrer Markenstimme. Und zwar wirklich jedes Mal – ob bewusst oder nicht. Das Bild, das sich Menschen von einem Unternehmen machen, wird durch sein gesamtes Auftreten geprägt, ob online, auf der Bühne, am Telefon oder im persönlichen Kontakt. Dieses Bild sollten Sie bewusst steuern, um Stimme und Stimmung Ihrer Markenbotschaft konsequent nach außen zu vermitteln. So können Sie garantieren, dass Ihre Fans, Follower, Leser, Zuhörer, potenziellen und bestehenden Kunden es mit einer konsistenten Markenpersönlichkeit zu tun haben. Eine der wichtigsten Fragen in diesem Prozess lautet: „Wie können wir uns von den Mitbewerbern unterscheiden? “ Wer das nicht schafft, bleibt immer einer von vielen, statt positiv hervorzustechen – und wird mit seinen Social Media-Beiträgen und -Inhalten nie wirklich Aufmerksamkeit erregen. Im Folgenden verraten wir Ihnen, wie Sie diesem Schicksal entkommen. Tipps: So finden Sie Ihre Social Media-Markenstimme Arbeiten Sie mit den richtigen Adjektiven Neue Kunden erhalten von mir zuerst ein Arbeitsblatt mit etwa 25 Fragen. Ein paar davon sollen ihnen helfen, die Markenstimme für ihr Textmaterial und Design festzulegen. Dies ist eine der Fragen: Denken Sie an die Persönlichkeit Ihrer Marke. Wenn sie ein Prominenter oder eine Person von öffentlichem... --- ### Geomarketing ¿Qué es? y ¿Cómo utilizarlo en tu negocio? > ¿Qué es el Geomarketing? o aún más importante ¿Cómo utilizar el Geomarketing en tu negocio? En este artículo te introducimos a los conceptos esenciales. - Published: 2019-06-06 - Modified: 2019-06-06 - URL: https://blog.hootsuite.com/es/geomarketing-que-es/ - Categories: Estrategia - Tags: Español - : pll_wpml_355366 - Network: YouTube Geomarketing es uno de esos términos que todas las agencias están utilizando aquí y allá, pero ¿qué es el geomarketing? y aún más importante ¿cómo puede ayudar a tu negocio? Tabla de contenidos ¿Qué es el geomarketing? Variables regionales del geomarketing Variables del geomarketing Geomarketing en las redes sociales ¿Cómo utilizar el geomarketing en tu negocio? ¿Qué es el geomarketing? En mi investigación para este artículo encontré tantas definiciones como referencias. Pero la gran mayoría de ellas revuelven alrededor de la idea de que el geomarketing es la disciplina que estudia cómo las variables geográficas afectan las interacciones entre prospectos comerciales y negocios. En otras palabras, el geomarketing analiza cómo las variables geográficas de tu mercado afectan a tu negocio. Variables regionales del geomarketing Lo primero que tenemos que entender es que el geomarketing tiene “niveles” referentes a una cobertura geográfica. Y estos niveles pueden ir desde una cobertura regional (LATAM), hasta la cobertura de un par de pasillos en una tienda. Sí, es un margen muy amplio, pero diferentes negocios tienen diferentes necesidades. Niveles del geomarketing (Una guía general) Regional Se refiere al análisis de una región geográfica conformada por más de un país y que cuyos miembros comparten un mercado similar. País, Estado, Ciudad Este análisis divide la región en entidades locales, desde una división por países, estados/provincias o ciudades. Local Este resulta particularmente útil cuando existen divisiones claras entre sectores o colonias de una ciudad. Micro Local Este es el análisis del mercado en el área inmediata... --- ### 15 façons ingénieuses d'obtenir plus de followers Snapchat > Il peut être difficile de trouver des followers Snapchat ; mais ce n'est pas impossible. Plus de 186 millions de personnes utilisent Snapchat. - Published: 2019-06-05 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/plus-de-followers-sur-snapchat/ - Categories: Stratégie - Tags: Français - : pll_wpml_341738 - Network: Snapchat Il peut parfois être difficile de trouver des followers Snapchat ; cependant, il n'est pas impossible d'en obtenir. En moyenne, plus de 186 millions de personnes utilisent quotidiennement Snapchat. En l'absence de listes de suggestions d'utilisateurs ou de fonctionnalités de recherche plus poussées caractéristiques des plateformes telles que Instagram ou Twitter, sur Snapchat, les utilisateurs s'abonnent de différentes façons. Vous ne pourrez pas appliquer sur Snapchat les mêmes stratégies que vous utilisez sur Instagram, mais n'ayez crainte, tout n'est pas perdu. En reprenant quelques-unes de vos méthodes sur Instagram, en utilisant d'anciennes astuces et en ayant une parfaite maîtrise des fonctionnalités spéciales de Snapchat, une multitude de possibilités s'offriront à vous et vous aideront à augmenter vos followers Snapchat. De l'utilisation des Snapcodes à la création de contenu percutant, ces 15 stratégies vous montreront comment obtenir plus d'abonnés sur votre compte Snapchat en un instant. Obtenir plus d'amis sur Snapchat : 15 astuces imparables Définissez une stratégie Snapchat précise Essayer d'obtenir plus d'abonnés sur Snapchat peut se révéler difficile si vous n'avez pas établi au préalable une stratégie de marketing digital complète pour les médias sociaux. Votre stratégie de marketing sur Snapchat devrait inclure : Des objectifs marketing : découvrir comment obtenir plus d'abonnés est l'un de vos objectifs principaux. Vous avez peut-être aussi défini d'autres objectifs, comme un taux de conversion Web, des ventes ou un nombre de visionnage de vos vidéos. Une bonne stratégie tiendra compte de l'ensemble de vos objectifs avec des solutions simples. Une audience cible... --- ### 8 certifications digitales qui feront de vous un meilleur marketeur > Les certifications digitales sont une manière de prouver à vos clients que vous avez les qualités nécessaires pour concevoir des stratégies efficaces. - Published: 2019-05-29 - Modified: 2019-05-28 - URL: https://blog.hootsuite.com/fr/8-certifications-digitales/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_345383 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter À l'heure où les annonces en ligne génèrent plus de la moitié de tous les revenus publicitaires, il est crucial de maintenir des compétences solides en matière de marketing digital sur les médias sociaux graçe aux certifications digitales. Pour rester dans la compétition dans ce domaine en constante évolution, les spécialistes du marketing digital doivent impérativement avoir suivi des formations récentes et posséder une connaissance étendue des plateformes et outils les plus essentiels. Les certifications digitales sont une manière de prouver à vos employeurs comme vos clients que vous disposez des qualifications nécessaires pour concevoir et appliquer des stratégies digitales efficaces. Nous avons rassemblé dans cet article huit des meilleures options pour vous aider à prendre une longueur d'avance. 8 certifications digitales de marque qui feront de vous un meilleur marketeur Digital Marketing Nanodegree avec Udacity Ce programme d'une durée de trois mois a été élaboré en collaboration avec certains des plus grands noms de l'industrie technologique, notamment Google, Facebook et... Hootsuite ! Il est idéal pour démarrer votre carrière de marketeur digital sur les chapeaux de roue. Le programme aborde les compétences essentielles à acquérir sur les principales plateformes de médias sociaux, tout en fournissant une vue d'ensemble du marketing digital à l'heure actuelle. Il mêle modules en ligne et exercices pratiques, comme la gestion et l'évaluation d'une campagne ou la réalisation d'un audit de référencement. Udacity va même au-delà de l'acquisition de compétences. Une fois le programme terminé, vous recevrez des conseils professionnels de la part d'Udacity, qui... --- ### Lead-Generierung mit Facebook Messenger Chatbots > Automatisierungen für den Facebook Messenger liegen voll im Trend und revolutionieren die Kunden-Kommunikation. Wie kann man Leads mit Chatbots generieren? - Published: 2019-05-24 - Modified: 2019-05-24 - URL: https://blog.hootsuite.com/de/facebook-messenger-chatbots/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223689 Automatisierungen für den Facebook Messenger liegen voll im Trend und revolutionieren die Kunden-Kommunikation. Das belegten wir bereits in unserem letzten Webinar zu den globalen Social Media Trends 2019. Neben den extrem hohen Öffnungs- und Klickraten locken in diesem noch sehr jungfräulichen Marketing-Kanal faszinierende Möglichkeiten zur Lead-Generierung und Business-Automation. Hier kommen sogenannte Chatbots zum Einsatz. Die Bezeichnung Facebook Messenger-App ist aber in den meisten Fällen passender, da wirklich intelligente Chat-Roboter in einer ganz anderen Technologie- und Preis-Liga spielen. Was ein Chatbot ist, Statistiken und weitere gute Gründe für den Einsatz im Unternehmen finden Sie in unserem Artikel: Wie Sie Facebook Messenger-Bots für Ihr Unternehmen einsetzen – der komplette Leitfaden Um diesen noch einmal kurz zusammenzufassen: Mobile Messenger-Apps haben Social Media längst überholt. Die Frage ist nicht mehr, ob Sie in die 1:1-Kommunikation einsteigen, sondern wann. Lead-Generierung im B2B und B2C Marketing via Facebook Messenger Wie auch in anderen Marketing-Kanälen, gilt es für Unternehmen, Leads zu generieren. Das bedeutet, ein Interessent hinterlässt dem Werbetreibenden seine Kontakt-Daten für einen weiteren Dialog-Aufbau. Damit erhöht sich die Wahrscheinlichkeit für einen Verkauf oder die Erfüllung sonstiger Unternehmensziele. Über den Facebook Messenger ist es egal, ob wir in einem B2B- (Business to Business) oder B2C- (Business to Customer) Markt agieren. Fast die Hälfte aller deutschen Onliner ist hier aktiv und damit auch jede erdenkliche Zielgruppe, auch zu Business-Themen. Normalerweise haben Facebook-Seiten, die sich an Endverbraucher richten, im Newsfeed-Algorithmus einen Vorteil. Sie bekommen in der Regel mehr Interaktionen und werden dadurch häufiger eingeblendet. Im Messenger fällt dieser Nachteil... --- ### Cómo crear concursos en Facebook: ideas, consejos y ejemplos > Los concursos en Facebook son una de las mejores dinámicas de las redes sociales, y en esta guía te compartimos todo lo que necesitas saber al respecto. - Published: 2019-05-23 - Modified: 2023-12-11 - URL: https://blog.hootsuite.com/es/concurso-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_346705 - Network: Facebook Facebook es la red social más usada en el mundo. Sin embargo, entre más se expande –en 2019 se han registrado casi 2. 3 mil millones de usuarios activos– existen cada vez más marcas tratando de hacerse notar en la plataforma. A medida que el nivel de interacción disminuye y el número de publicaciones aumenta, los mercadólogos necesitan contenido relevante e interactivo que se haga destacar. Como, por ejemplo, los concursos en Facebook. Hacer un concurso es una forma económica –y sencilla– de alcanzar resultados medibles para tus objetivos de marketing en Facebook. A continuación, hemos reunido una serie de ejemplos para inspirarte a crear tu propio concurso en la plataforma. Habiendo dicho esto, existen varios lineamientos –algunos molestos y otros que pueden ser hasta ilegales– que debes respetar. Aquí te presentamos una guía sobre como planear y ejecutar un concurso que impactará tanto a tu audiencia como a tus métricas. Índice Reglas de los concursos en Fb Idea y ejemplos de concursos en Fb Cómo llevar a acabo un concurso: 5 mejores prácticas y tips Reglas de los concursos en Facebook Las reglas de los concursos en Facebook cambian constantemente, así que es clave mantenerse actualizado. Por ejemplo, un requerimiento que Facebook solía pedía era que los concursos fueran llevados a cabo en apps de terceros. Actualmente, puedes hacerlos directo en la plataforma a través de una publicación normal en tu Página de empresa. (¿Todavía no la tienes? Ahora es el momento de sacarla. ) De igual manera, Facebook... --- ### 12 Tipps, Ihre langweilige Produkte oder Marken via Social Media zu promoten > 12 Tipps, um Ihre vermeintlich langweiligen Produkte und Services in den Sozialen Medien erfolgreich zu vermarkten und zu verkaufen. - Published: 2019-05-14 - Modified: 2019-05-09 - URL: https://blog.hootsuite.com/de/langweilige-produkte-via-social-media-promoten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223672 Viele langweilige Produkte und Services sind nicht gerade spektakulär, obwohl sie ausgesprochen nützlich sind. Kein Grund, die Flinte ins Korn zu werfen, wenn Sie “nur” Toilettenpapier vertreiben. Oder eine Gebäudereinigung plus Hausmeisterei. Auf Social Media geht immer was, gewusst wie. Ein bisschen bedröppelt, weil Ihr Produkt nicht als Knaller wahrgenommen wird? Kein Grund zum Wimmern. Nur weil Sie keinen roten Ferrari, das neueste Craft-Bier oder ein rasantes Blue-Origin-Raumschiff am Start haben, muss Ihre Markenstimme noch lange nicht ungehört verhallen. Nicht. Mal. Annähernd. Ganz gleich, was Sie in den sozialen Medien verkaufen, bewerben oder vermarkten: es gibt immer eine Hintergrund-Geschichte. Zum Beispiel über Ihren Beitrag zur lokalen Community. Oder über Ihre Unternehmenskultur. Egal, um was es sich handelt: in Ihrer Firma arbeiten Menschen, die sich dafür begeistern, Ihre Produkte zu entwickeln, zu verkaufen und darüber zu sprechen. Ihr Unternehmen (und seine Mitarbeiter) ist eine hervorragende Quelle, um herauszukitzeln, was bei Fans und Followern ankommt. 12 Tipps um in den sozialen Medien von „Blabla“ auf „großes Kino“ umzuschalten „Die langweiligste Sache der Welt? Stille. ” (Ach so – Danke für diese Weisheit an Justin Timberlake). Tun Sie’s also nicht. Schweigen. Die Devise heißt: reden, zeigen, erzählen, unterhalten, bezirzen und teilen. Wie Ihre langweilige Produkte das Leben der Menschen verbessern. Genau darum geht es bei Social Media – es ist wie geschaffen für Ihre „langweiligen“ Toiletten, Wetterphänomene, Büroklammern, Duschhauben, Versicherungspolicen oder Glühbirnen. Ein Jedes hat seine Stimme und seinen Charme. Auf geht’s: 12 Möglichkeiten, um Ihre langweilige Produkte und Services sexy machen. 1.... --- ### Manejo de redes sociales - El plan de estudios que estabas esperando > Manejo de redes sociales ... Hoy es más importante que nunca y los empleadores lo saben. Revisa este plan de estudios y comienza tu carrera profesional hoy. - Published: 2019-05-08 - Modified: 2019-05-08 - URL: https://blog.hootsuite.com/es/manejo-de-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_355275 Manejo de redes sociales ... Microsoft Office, Inglés y manejo de redes sociales, ¿Cierto? Hoy en día parece que todas las ofertas de empleo requieren algún nivel de conocimiento de las redes sociales. Este es el caso especialmente en PyMEs y áreas relacionadas a las ventas. Justo por esta razón te traemos este plan de estudios introductorio al manejo de redes sociales. Plan de estudios para el manejo de redes sociales Estrategia Contenido Optimización Investigación Monetización Una nota antes de empezar. Existen varios cursos como “Marketing en Redes Sociales” por Hootsuite Academy que te llevarán de la mano a la masterización de las redes sociales. De cualquier forma, estoy redactando este currículo con una visión holística al manejo de redes sociales desde el punto de vista táctico además del estratégico. Mi objetivo es proveer de las herramientas adecuadas a aquellos interesados en convertirse en Community Managers para que puedan llevar a cabo cualquier estrategia. En especial a aquellos que quieran laborar para una PyME o una empresa con recursos limitados tal como una ONG. Estrategia para el manejo de redes sociales Empecemos con lo más importante. Si quieres convertirte en un Community Manger completo necesitas aprender el funcionamiento de las redes sociales, de sus posibilidades y métricas. Este tipo de conocimiento es estratégico, te permitirá tener una idea general de que hacer para administrar tus redes sociales. Es el conocimiento básico que todo community manager necesita tener para crecer y administrar un perfil social. ¿Qué temas debes incluir? Perfiles sociales... --- ### Social Media Trolle: Was Sie darüber wissen müssen und wie Sie mit ihnen fertig werden > Das Internet ist bekanntlich eine dunkle Welt voller Gefahren, und am Schlimmsten sind die Social Media-Trolle. Wir zeigen, wie Sie damit umgehen. - Published: 2019-05-07 - Modified: 2021-04-19 - URL: https://blog.hootsuite.com/de/keine-angst-vor-social-media-trollen-was-sie-darueber-wissen-muessen-und-wie-sie-mit-ihnen-fertig-werden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340177 Social Media Trolle sind ein sehr unangenehmes Online-Phänomen, unter dem nicht nur Promis leiden. Ob kleiner Fauxpas, großes Fettnäpfchen oder unschuldig wie eine Osterglocke, es ist so einfach, Personen und Unternehmen im Internet aufzumischen. Auch Kampagnen wie die aktuelle (und durchaus umstrittene) von Gillette geraten unter Beschuss. Aber Sie können sich wappnen, wenn Sie wissen, was Sie im Fall des Befalls tun können. Trolle. Niedlich (aber hässlich) und ulkig. Sie beleben unsere Geschichten, Balladen und Legenden. Social Media Trolle? Nicht ganz das Gleiche. Sie richten Chaos an. Alles, was ein Troll will, ist einer Zielperson Schmerzen bereiten, sie zu verspotten und zu demütigen. Sich selbst überlassen beschädigen die kleinen Social Media-Monster Ihre Marke und Ihre Reputation. Aber das heißt noch lange nicht, dass Sie nicht mit ihnen fertig werden können. Sie kriegen das hin. Und ich zeige Ihnen, wie Sie das anstellen. Was versteht man unter Social Media Trollen? Leute, die andere absichtlich online provozieren, indem sie hetzen und beleidigen. Ihr ganzer Lebensinhalt: Menschen verärgern und wütend machen. Menschen wie Ihre Fans und Follower. Sie schimpfen, drohen mit dem Tod und verbreiten Hassreden. Sie greifen den Charakter eines Gegners an. Und sie sagen Dinge, die die Gefühle der Menschen ansprechen (und nicht ihren Intellekt). Sie sind Ihrem Unternehmen ganz klar feindlich gesinnt. Verwechseln Sie Trolle nicht mit verärgerten Kunden. Das Internet ist voll von Leuten, die ihre Meinung äußern. Darunter auch verstimmte Menschen, die ihre negative, aber aufrichtige, Ansicht kundtun. Die digitalen Teufel sind etwas ganz anderes. Trolle glauben häufig... --- ### 14 Social Media Tipps, die Sie in 2019 ausprobieren sollten > Social Media Netzwerke passen sich an verändertes Nutzerverhalten an. 14 Social Media Tipps, die Sie in Ihrer Social Media Strategie ausprobieren sollten. - Published: 2019-04-30 - Modified: 2019-04-30 - URL: https://blog.hootsuite.com/de/social-media-taktiken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223671 Alles neu macht der Mai. Spätestens jetzt sollten Sie Ihre Social Media-Strategie noch einmal überprüfen und neue Taktiken testen. Denn die Social Media-Netzwerke verändern sich ständig. Bleiben Sie dran! Jedes Jahr alles auf anders – besonders, wenn es um Ihre Social Media-Strategie geht. Wenn Sie dieses Jahr neue Dinge in den sozialen Medien ausprobieren, an denen sich andere Marken nicht versuchen, steigen Ihre Chancen, Ihre Zielgruppe zu überraschen und zu Interaktionen zu bewegen. Wir liefern Ihnen einen Überblick über die wichtigsten Updates und neuen Features aller großen Netzwerke, damit Sie diese in Ihre Social Media-Marketingstrategie für 2019 integrieren können. Verordnen Sie sich ein Update. Facebook 1. Werden Sie persönlich – mit Messenger Ads Die Nutzung von Messaging-Apps nimmt weiterhin zu – und Social Media-Netzwerke wie Facebook stellen sich sehr schnell auf diesen Trend ein. So präsentierte Facebook beispielsweise seine neuen Messenger Ads, mit denen Marken gezielte Werbung erstellen und über den privaten Chat ausspielen können. Falls Ihre Zielgruppe Messenger nutzt, lohnt sich der Versuch. Mit Hilfe von Funktionen wie automatisierter Anzeigenplatzierung übermittelt Facebook Werbeanzeigen automatisch an Ihre Follower. Sie können Ihre Anzeigenplatzierungen aber auch selbst bearbeiten und Messenger Ads mit Ihren Anzeigen im Newsfeed koordinieren. Da Mark Zuckerberg 2019 ankündigte, dass Facebook auf ein privateres Modell der Social Media-Vernetzung umsteigen wolle, sollten sich Marken so früh wie möglich daran gewöhnen, dass sich Werbung künftig immer häufiger im Messenger abspielt. Profi-Tipp: Der Kontakt über eine Privatnachricht ist um einiges persönlicher, als der breite Rundumschlag mit Display Ads. Sorgen Sie nur dafür,... --- ### Redes sociales más usadas en el mundo hispano: tips para crecer tu presencia y alcance social > ¿Cuáles son las redes sociales más usadas? No te pierdas nuestro reporte y descubre cuál es la presencia real de las redes en el mundo hispano. - Published: 2019-04-25 - Modified: 2019-04-29 - URL: https://blog.hootsuite.com/es/redes-sociales-mas-usadas/ - Categories: Strategy - Tags: Español - : pll_wpml_2223693 - Network: Facebook, Instagram, Twitter, YouTube Las redes sociales más usadas tienen cada vez más importancia en nuestras vidas. La frase “vivimos en la era digital” nunca había sido tan cierta como lo es en 2019. Somos 7. 7 mil millones de humanos en el planeta, y según el reporte anual The Global State of Digital in 2019 creado por Hootsuite y We Are Social, el 52% de la población mundial utiliza redes sociales. ¿Qué quiere decir esto? Más de la mitad del mundo ya está conectada a una red social como Facebook, Instagram o YouTube, entre otras. Estas cifras son suficientes para entender la importancia de tener una presencia sólida en redes sociales en la actualidad, sin importar que tan grande o pequeña sea tu empresa. Pero estos dígitos tan solo son la punta de iceberg; para conectar a interactuar con tu audiencia –y convertirlos en clientes potenciales– hay que sumergirse de lleno en las estadísticas. A continuación, te presentamos un resumen puntual de este reporte con las redes sociales más usadas en países de habla hispana y los extractos más relevantes que te pueden guiar a la hora de identificar oportunidades para crecer tu marca. Índice Reporte global Reporte en el mundo hispanohablante 5 Tips para maximizar tu impacto en las redes Reporte de las redes sociales más usadas a nivel global A pesar de cada persona tiene un promedio de 8. 9 perfiles en distintas redes sociales, Facebook sigue siendo el rey de las redes. Así se ve el top 10 de las... --- ### Cómo utilizar hashtags: una guía rápida y sencilla para cada red social > ¿Qué hashtag o hashtags deberías de utilizar? ¿Cuántas personas los utilizan y cómo puedes encontrar esa información? Descubrelo en esta guía. - Published: 2019-04-25 - Modified: 2020-07-28 - URL: https://blog.hootsuite.com/es/hashtags-la-guia-completa/ - Categories: Estrategia - Tags: Español - : pll_wpml_2226639 - Network: Instagram Si quieres convertirte en un experto en el arte del hashtag en redes sociales, estás en el lugar correcto. Los hashtags son una excelente manera de: Construir la marca de tu empresa Impulsar una campaña de marketing Mantenerte en contacto con tu audiencia Saber utilizar hashtags es crucial para cualquier publicista digital en 2019. Primero, definamos qué es exactamente un #hashtag. Es por eso que queremos darte una guia sobre las mejores prácticas (y aquellas que debes evitar) en el uso de hashtags, así como enseñarte a usarlos en las redes sociales más populares. Índice ¿Qué es un hashtag? ¿Por qué usar un hashtag? Qué hashtags usar: 5 consejos para elegir los mejores Cómo usar hashtags en cada red social ¿Qué es un hashtag? Antes de que se convirtiera en una palabra común dentro de nuestro vocabulario ( e incluso fuera agregada al Diccionario Oxford en inglés) la palabra hashtag se refería simplemente al símbolo de gato #. Todo cambió en 2007, cuando Twitter comenzó a usar el hashtag como un método para indexar palabras clave para ayudar a facilitar buenos resultados de búsqueda. Desde ese entonces, la mayoría de las redes sociales han aprovechado los hashtags con este mismo propósito. Dato curioso: el primer hashtag en ser utilizado de esta forma fue #barcamp. Fue publicado por Chris Messina, un diseñador de producto y consultor de internet. how do you feel about using # (pound) for groups. As in #barcamp ? — Chris Messina ? ? ? ? (@chrismessina) 23... --- ### Facebook Marketplace: Ein umfassender Leitfaden für Marketers > Facebook Marketplace ist ein Online-Shopping-Kanal auf dem Facebook-Nutzer auf lokaler Ebene kaufen und verkaufen können. - Published: 2019-04-24 - Modified: 2019-04-30 - URL: https://blog.hootsuite.com/de/facebook-marketplace-leitfaden-fur-marketers/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222463 - Network: Facebook 2016 ging Facebook Marketplace als ein Ort an den Start, an dem Menschen innerhalb ihrer lokalen Communitys kaufen und verkaufen können. Ähnlich wie Craigslist aber mit Messenger. In Deutschland ist die Kleinanzeigen-Plattform seit Mitte 2017 verfügbar. Doch die Pläne des sozialen Netzwerks, mehr Marken einzubinden, deuten darauf hin, dass hier große Veränderungen zu erwarten sind. Im Juni 2018 kündigte Facebook an, dass Unternehmen Anzeigen auf Marketplace schalten können. Seit Mitte 2018 können auch deutsche Firmen dort werben. In Kürze will Facebook die C2C-Plattform mit weiteren B2C-Optionen anreichern. Anders ausgedrückt: Marketplace ist eine Art Amazon mit einem extrem-zielgerichteten Algorithmus. Doch wie funktioniert Facebook Marketplace genau? Und was können Unternehmen tun, um auf Marketplace Flagge zu zeigen? Im Weiteren erfahren Sie welche Features aktuell verfügbar sind und wie Sie für das planen, was Facebook hier in petto hat. Was ist Facebook Marketplace? Facebook Marketplace ist ein Online-Shopping-Kanal auf dem Facebook-Nutzer auf lokaler Ebene kaufen und verkaufen können. Stand Mai 2018 wird Marketplace in über 70 Ländern von monatlich mehr als 800 Millionen Menschen genutzt. Sie können sowohl über die Facebook-App wie über den Desktop auf Facebook Marketplace zugreifen: Klicken Sie auf dem Smartphone auf das weiße Schaufenstersymbol unten in der iOS-App und oben in der Android-App. Klicken Sie im Desktop-Webbrowser auf das grün-weiße Schaufenstersymbol oben am linken Rand. Einträge (Listings) auf Facebook Marketplace sind in Kategorien wie Unterhaltung, Fahrzeuge, Wohnen oder Hobbys geordnet. Käufer können die Suche nach Preisen und Orten filtern und Artikel zur späteren Verwendung speichern. Jeder Eintrag kann bis... --- ### Qu'est-ce que le pixel Facebook et comment l'utiliser > Si vous utilisez les publicités Facebook (ou vous comptez le faire à l'avenir), sachez qu'il existe un outil incontournable pour profiter pleinement du budget que vous consacrez aux publicités sur les médias sociaux. Il s'agit du pixel Facebook. - Published: 2019-04-24 - Modified: 2021-10-20 - URL: https://blog.hootsuite.com/fr/quest-ce-que-le-pixel-facebook-et-comment-lutiliser/ - Categories: Stratégie - Tags: Français - : pll_wpml_345395 - Network: Facebook Si vous utilisez les publicités Facebook (ou vous comptez le faire à l'avenir), sachez qu'il existe un outil incontournable pour profiter pleinement du budget que vous consacrez aux publicités sur les médias sociaux. Il s'agit du pixel Facebook. #1 - Qu'est-ce que le pixel Facebook ? Le pixel Facebook est un morceau de code que vous placez sur votre site web. Il vous permettra de suivre les conversions générées par vos publicités Facebook, d'optimiser les publicités en fonction des données recueillies, de construire des audiences ciblées pour vos futures publicités et de recibler les leads qualifiés, c'est-à-dire les personnes qui ont déjà effectué une action sur votre site web. Le pixel Facebook place et déclenche des cookies qui suivent les utilisateurs interagissant avec votre site web et vos publicités Facebook. Auparavant, il existait deux types de pixels différents : le pixel Facebook de conversion et le pixel Facebook d'audience personnalisée. Facebook a mis fin au pixel de suivi des conversions en 2017. Si vous utilisiez celui-ci, vous devez effectuer la transition. Pour découvrir comment procéder, vous pouvez consulter cet article d'aide Facebook Business. Si vous aviez opté pour le pixel d'audience personnalisée, vous trouverez ici les étapes à suivre pour évoluer vers le nouveau pixel. #2 - Les avantages du pixel Facebook Le pixel Facebook fournit des informations cruciales que vous pouvez exploiter afin de créer des annonces Facebook optimisées et mieux ciblées. Les données du pixel Facebook vous permettent de vous assurer que vos publicités sont visibles par les... --- ### Come vendere su Instagram: la guida completa > Come vendere su Instagram? Utilizza i post e le Storie acquistabili per mostrare i tuoi prodotti. Ecco la guida completa su Instagram Shopping! - Published: 2019-04-23 - Modified: 2019-04-23 - URL: https://blog.hootsuite.com/it/come-vendere-su-instagram-guida-completa/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354038 - Network: Instagram Per i brand, i social non sono più solo uno strumento di marketing: scopri come vendere su Instagram, ad esempio, grazie ai post e alle Storie acquistabili! Con oltre un miliardo di utenti, Instagram è senza dubbio la piattaforma perfetta per tutti i brand che vogliano lasciare il segno sui social: grazie al focus sui contenuti visivi di alta qualità, è la vetrina ideale per la presentazione di prodotti e, da qualche tempo a questa parte, anche per lo shopping. Il 60% degli utenti (vale a dire oltre 600 milioni di persone) cerca e scopre nuovi prodotti proprio su Instagram. Con il lancio della feature Instagram Shopping nel febbraio 2018 (arrivata in Italia però solo a marzo 2019), i brand possono taggare i prodotti nei post e nelle Storie, indirizzando i clienti direttamente all'articolo che vogliono acquistare. (Inoltre, con il lancio dell'ulteriore feature "checkout", gli utenti non dovranno neanche più uscire da Instagram per acquistare molti degli articoli che hanno trovato sulla piattaforma). Visto che si tratta di un argomento relativamente nuovo per l'Italia, in questo articolo approfondiamo tutto quello che c'è da sapere per vendere su Instagram. In particolare: Come impostare Instagram Shopping per aumentare le vendite e connetterti con la clientela Come ottimizzare i tuoi post acquistabili per ottenere il massimo impatto ed engagement Come impostare le storie acquistabili di Instagram Come impostare i post acquistabili di Instagram Ogni mese, 130 milioni di Instagrammer fanno tap nei post acquistabili per visualizzare i tag dei prodotti. Ora che la... --- ### 7 kreative Wege wie Marken Umfragen in Instagram Stories einsetzen > 7 Möglichkeiten und Tools, wie Unternehmen Umfragen in Instagram aufsetzen können. Für Ihre erfolgreiche Instagram-Strategie. - Published: 2019-04-16 - Modified: 2019-03-29 - URL: https://blog.hootsuite.com/de/umfragen-in-instagram/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223315 „Nutzt mehr Stories! ” So der Rat von Fanpage Karma. Der Analytics-Anbieter hat Anfang März eine Analyse von 2,5 Millionen Instagram Stories vorgelegt. Eine Erkenntnis der Studie: Instagram Stories lohnen sich sowohl für kleine wie große Profile. Fanpage Karma rät deshalb auch den Kleinen „bis zu drei Stories am Tag zu posten”. Keine Frage, Stories erfreuen sich höchster Beliebtheit: Satte 500 Millionen Stories werden täglich auf Instagram gepostet. Ganz gleich, ob Sie nun zu den 50 Prozent der Marken zählen, die das Stories-Format bereits nutzen oder zur anderen Hälfte, die Stories definitiv auf die Agenda setzen sollten – Sie haben sich wahrscheinlich schon einmal Gedanken darüber gemacht, wie Sie Ihren Content frisch und aufregend halten können. Eine Möglichkeit bieten Features wie „Umfrage”, die Ihre Stories-Inhalte interessant und interaktiv gestalten, weil Sie Ihren Followern die Interaktion mit Ihrem Content ermöglichen. Sie suchen nach Inspiration? Wir haben 7 großartige Möglichkeiten zum Einsatz von Umfragen in Stories zusammengestellt. Erfahren Sie, was diese Marken richtig machen. Wie Sie Umfragen in Instagram Stories einsetzen Mit der Option „Umfrage“ können Sie Ihren Followern eine Frage mit zwei Antwortmöglichkeiten stellen. So fügen Sie dieses Feature zu Ihren Stories hinzu: Suchen Sie das Sticker-Icon in der oberen rechten Ecke des Bildschirms und tippen Sie das Umfrage-Icon an, um es zu Ihrer Story hinzuzufügen. 2. Geben Sie Ihre Frage und die Antwortmöglichkeiten ein. Die Standardeinstellungen lauten „Ja“ und „Nein“. Sie können den Text aber anpassen und sogar Emojis hinzufügen. Bei den Fragen gibt es keine Zeichenbegrenzung. Eine Antwort darf... --- ### Pixel di Facebook: la guida completa > Che cos'è il pixel di Facebook? A cosa serve e come si installa? Scopri tutto quello che c'è da sapere nella nostra guida completa. - Published: 2019-04-12 - Modified: 2021-10-20 - URL: https://blog.hootsuite.com/it/pixel-di-facebook-guida-completa/ - Categories: Strategia - Tags: Pubblicità sui social media - Tags: Italiano - : pll_wpml_345395 - Network: Facebook Se utilizzi i Facebook Ads (o intendi farlo in futuro), c'è un tool essenziale che dovresti conoscere fin da subito. Si tratta del pixel di Facebook: uno strumento prezioso che può farti guadagnare il massimo dal tuo investimento pubblicitario sui social. Incuriosito? Allora continua a leggere, perché in questa guida ti spieghiamo tutto quello che c'è da sapere. Che cos'è il pixel di Facebook? Il pixel di Facebook è un frammento di codice che puoi inserire nel tuo sito web. Raccoglierà i dati con i quali potrai misurare le conversioni dai tuoi Facebook ads, ottimizzarli, creare il tuo pubblico di destinazione per campagne future e fare retargeting sugli utenti che hanno già eseguito un'azione sul tuo sito web. Funziona tramite l'attivazione di cookie che hanno il compito di monitorare le interazioni dell'utente sul tuo sito web e nei tuoi Facebook ads. In passato, esistevano due diverse tipologie di pixel di Facebook: quello di conversione e quello di pubblico personalizzato. Il primo è stato abbandonato da Facebook nel 2017. Se anche lo utilizzavi in passato, ora devi passare al nuovo. Per sapere come fare, leggi questo articolo di supporto per Facebook business. Se invece usavi il vecchio pixel di pubblico personalizzato, queste istruzioni ti spiegano come effettuare l'upgrade all'attuale pixel. Perché utilizzare il pixel di Facebook? Il pixel di Facebook ti fornisce informazioni utili per creare Facebook ads più efficaci, indirizzati a un pubblico personalizzato. Con i dati ottenuti dalle misurazioni del pixel di Facebook, hai sempre la certezza che i... --- ### ¿Qué es un anuncio publicitario? Lecciones de +10,000 anuncios > ¿Qué es un anuncio publicitario? Estas son las lecciones que aprendí después de publicar y analizar más de 10,000 anuncios. - Published: 2019-04-12 - Modified: 2019-04-12 - URL: https://blog.hootsuite.com/es/que-es-un-anuncio-publicitario/ - Categories: Estrategia - Tags: Español - : pll_wpml_355247 - Network: Facebook, Instagram ¿Qué es un anuncio publicitario? ... Es increíble, pero muchos mercadólogos pueden ir toda su carrera sin realmente entender qué es un anuncio publicitario, cómo utilizarlos o siquiera cómo identificar uno que sirva de otro que no. Tabla de contenidos Definición tradicional Definición en la era digital Tradicional vs digital Formatos Tácticas que debes intentar ¿Qué es un anuncio publicitario? Definición tradicional Y sí, ya sé lo que están pensando. El diccionario tiene una definición muy específica al respecto. Cierto, pero si sumamos las tres definiciones principales que le da la RAE aún no considero que sea una descripción correcta de lo que es un anuncio publicitario. Por si te lo preguntabas, su explicación del concepto es: La acción y efecto de anunciar. Conjunto de palabras o signos con que se anuncia algo. Soporte visual o auditivo en que se transmite un mensaje publicitario. Los anuncios de la radio, de la televisión. El problema que percibo con esta definición es el mismo con el que me encuentro cuando veo un mal anuncio en las redes sociales. Se enfoca demasiado en el “¿qué? ” y no en el “¿por qué? ” o “¿para quién? ”. Me refiero a que el significado de este conjunto de palabras debería basarse en su objetivo y no solo es sus cualidades físicas (o perceptibles). Pero basta de este negativismo y vamos a encontrar una mejor definición. Una definición que no solo mejore nuestro entendimiento de lo que es un anuncio publicitario, sino que nos impulse... --- ### Schnell und schön: 14 Tools zur Bildbearbeitung für Social Media > 16 Tools zur Bildbearbeitung für Social Media. Hier findest Du eine Übersicht von kostenfreien und günstigen Tools zur Bildbearbeitung. - Published: 2019-04-09 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/de/tools-zur-bildbearbeitung/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223316 „Ein Bild sagt mehr als 1. 000 Worte. ” Das weiß jeder. Aber ein richtig gutes Bildmotiv in Kombination mit den richtigen Worten im passenden Look & Feel vermittelt Ihre Botschaften noch sehr viel besser, auch und gerade in den sozialen Medien. Bei ständig abnehmender Aufmerksamkeitsspanne wirken Visuals einfach stärker als reiner Text. Doch Ihre Motive müssen sich gegen eine gigantische Bilderflut behaupten. In diesem Blog-Beitrag erfahren Sie, wie Sie das bewerkstelligen ohne sich dabei finanziell (oder kreativ) zu übernehmen. Millionen von Menschen posten zig Millionen Bilder in den sozialen Medien. Jeden Tag. Aber relativ wenige Motive inspirieren uns genug, um nicht weiter zu scrollen oder einfach gleich wegzuklicken. Woran liegt das? Zu viele Bilder sind qualitativ minderwertig, sprechen nicht an, sind schlichtweg langweilig oder es einfach nicht wert, geteilt zu werden. Die gute Nachricht: Das muss nicht sein. Weil so viele gute Tools verfügbar sind, mit denen Sie Ihre Bilder in Form bringen können. Es ist ganz einfach, eine Bibliothek mit hochauflösenden, aufmerksamkeitsstarken, bemerkenswerten, teilbaren und schönen Bildern aufzubauen. Und gar nicht teuer (oder sogar kostenlos). Schauen wir uns 16 richtig gute Tools zur Bildbearbeitung an. 15 der besten Bildbearbeitung-Tools für Social Media FULL-SERVICE BILDBEARBEITUNGS-TOOLS 1. BeFunky Worum es sich handelt BeFunky macht Sie ... funky. BeFunky ist ein One-Stop-Shop zur Erstellung von Grafiken und Kollagen. Was dafür spricht Es funktioniert einfach. Und es kann eine ganze Menge, was Sie deshalb nicht selbst machen müssen (oder gar nicht können). Sie möchten Ihre Bilder mit Effekten (wie einem Cartoon-Look) anreichern?... --- ### 14 conseils pour renforcer votre présence multilingue sur les médias sociaux > Le multilinguisme est plus d'actualité que jamais. Découvrez nos 14 conseils pour renforcer ou créer une stratégie multilingue sur les médias sociaux. - Published: 2019-04-03 - Modified: 2019-04-02 - URL: https://blog.hootsuite.com/fr/14-conseils-pour-renforcer-votre-presence-multilingue-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_2221858 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter Nous partons facilement du principe que l'anglais est la lingua franca du Web. Bien qu'elle soit encore la première langue utilisée au monde, elle partage désormais le devant de la scène avec le chinois, l'espagnol, l'arabe et le portugais. Le multilinguisme sur les médias sociaux est donc plus d'actualité que jamais. Découvrez nos 14 conseils pour renforcer ou créer une stratégie multilingue sur les médias sociaux. On remarquera notamment que l'utilisation des langues indiennes se répand également à une vitesse considérable : il est d'ailleurs prévu que 35 pourcents du prochain milliard de connexions mobiles dans le monde proviennent de l'Inde. D'ici 2021, 73% des internautes indiens préféreront utiliser une autre langue que l'anglais. Interagir avec vos abonnés dans leur langue principale est crucial pour forger des relations durables et significatives. Une étude menée par Facebook révèle que les hispaniques aux États-Unis envisagent d'un œil plus favorable les marques qui proposent leurs publicités en espagnol. La langue affecte également la confiance de vos consommateurs. Plus de 70% d'entre eux réclament des informations dans leur langue avant de procéder à un achat. Que vous envisagiez le contact avec une clientèle existante ou l'expansion sur un nouveau marché, ces conseils vous permettront d'éviter les écueils de l'intraduisible ou les faux-pas linguistiques. 14 conseils pour renforcer sa présence multilingue sur les médias sociaux #1 Identifiez les segments démographiques de votre public Les spécialistes du marketing devraient toujours savoir quelle est leur cible. Cela vaut aussi pour la langue parlée par ce public. Toutes... --- ### Leitfaden für Unternehmen: Pinterest Analytics leichtgemacht (plus 5 Tools) > Die Pinterest Analytics-Tools helfen Ihre Performance zu tracken und darauf basierend eine erfolgreiche Pinterest-Strategie zu entwickeln. - Published: 2019-04-02 - Modified: 2022-07-12 - URL: https://blog.hootsuite.com/de/pinterest-analytics-fuer-unternehmen/ - Categories: Strategie - Tags: Social-Media-Analyse - Tags: Deutsch - : pll_wpml_341473 - Network: Pinterest Pinterest gilt noch immer als die bescheidenere Schwester von Social Media-Giganten wie Facebook & Co. Doch die Chancen für den Schritt aus der (gar nicht so kleinen) Nische steigen. Global mehr als 250 Millionen Nutzer, eine Bewertung mit zwölf Milliarden US-Dollar und ein immer schnelleres Wachstum sprechen für sich. Die visuelle Social Media-Plattform bereitet sich augenscheinlich auf den diesjährigen Börsengang vor. Für Unternehmen bietet Pinterest also eine interessante Alternative ihre Produkte und Services vorzustellen, zumal diese Plattform ihren Weg ganz ohne Skandale macht. Daten sind auch auf Pinterest ein wertvolles Gut. Die Analytics-Tools von Pinterest helfen Ihnen dabei Ihre Performance auf dieser Plattform zu tracken. Sie können sie aber auch für die Entwicklung einer überzeugenden Pinterest-Strategie nutzen. Mit Pinterest Analytics messen Sie die Leistung Ihrer Pins, das Follower-Wachstum und die Traffic-Referrals und Sie können damit nachvollziehen, ob Sie Ihre Social Media-Ziele erreichen. Noch wichtiger: Aus diesen Analysen gewonnene Einsichten helfen dabei, Ihr Publikum besser zu verstehen, schlagkräftigeren Content zu kreieren und datengestützte Strategien zu entwickeln. Für den Zugriff auf Pinterest Analytics brauchen Sie einen Unternehmens-Account. Haben Sie diesen eingerichtet, klicken Sie auf Pinterest Analytics links oben über Ihrem Profil. 14 Kennzahlen, die Sie mit Pinterest Analytics verfolgen können Pinterest Profile Analytics 1. Impressions Was gemessen wird: Wie oft Ihre Pins im Start-Feed, den Suchergebnissen und in unterschiedlichen Kategorie-Feeds erscheinen. Anders gesagt: 1 Impression = 1 View. Warum das wichtig ist: Impressions messen, wie hoch die Reichweite Ihrer Inhalte ist. Halten Sie bei Ihren Pins, die für viele Impressions sorgen, Ausschau... --- ### Come usare i sondaggi nelle Storie di Instagram in modo creativo > Vuoi utilizzare i sondaggi nelle Storie di Instagram ma non sai da dove partire? Ispirati a questi brand e ravviva la tua content strategy su Instagram! - Published: 2019-03-28 - Modified: 2019-04-01 - URL: https://blog.hootsuite.com/it/come-usare-sondaggi-nelle-storie-di-instagram/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222750 - Network: Instagram Vorresti utilizzare i sondaggi nelle Storie di Instagram ma sei a corto di idee? Ecco dove prendere ispirazione! Ogni giorno su Instagram vengono postati oltre 500 milioni di Storie. Che il tuo brand faccia parte di quel 50% che si sta già dedicando alla creazione di Storie o dell'altro 50% che dovrebbe prendere in considerazione l'idea di farlo (e al più presto), di sicuro adesso starai pensando: ok, ma come faccio ad avere contenuti sempre attuali e interessanti? Uno dei modi migliori consiste nel rendere interattive le proprie Storie grazie a feature come, ad esempio, i sondaggi, che consentono a chi guarda di interagire con i contenuti. Cerchi un po' di inspirazione? Ecco 7 idee smart adottate da alcuni brand che hanno utilizzato i sondaggi nelle Storie di Instagram in modo creativo, e con successo. Come creare i sondaggi nelle Storie di Instagram Con i sondaggi, puoi fare una domanda ai tuoi follower offrendo due risposte a scelta. Ecco come aggiungere questa feature alle tue Storie: Cerca l'icona sticker nell'angolo in alto a destra del tuo schermo, quindi tocca l'icona Sondaggio per aggiungerla alla tua Storia. 2. Inserisci la domanda e le risposte. Le risposte di default sono "Sì" e "No", ma il testo può essere personalizzato, aggiungendo anche gli emoji. Non c'è un limite massimo di caratteri per la domanda, mentre le risposte non devono superare i 22 caratteri ciascuna. Controlla i risultati! Dalla tua Storia, puoi scorrere verso l'alto per controllare il numero totale di visualizzazioni e le... --- ### 5 Marken, die mit Social Media Videos in Langform überzeugen > Lang- und Kurzform Social Media Videos im Vergleich und wie sie sich sinnvoll ergänzen. Beispiele von Marken-Videos, die länger als zwei Minuten laufen. - Published: 2019-03-26 - Modified: 2019-03-26 - URL: https://blog.hootsuite.com/de/social-media-videos-langform/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223049 „So kurz wie möglich! “ So lautete in den letzten Jahren die Devise der Produzenten von Social Media Videos. Und wenn wir Ihnen nun erzählen, dass lange Videos ein Comeback feiern? Langform-Videos werden von Facebook bevorzugt und laut einer Studie der Video-Plattform Wochit wurden längere Social Media Videos 2017 um 79 Prozent öfter geteilt und generierten 74 Prozent mehr Views als kurze. Auch deutsche Unternehmen wie Birkenstock setzen mit ihren Birkenstorys erfolgreich auf das Social Media Video-Format in XXL. Aber was geht als Langform durch? Das kommt darauf an. Laut Google handelt es sich um ein Langform-Video, wenn es länger als 10 Minuten ist. Die Shorty Awards setzen die Grenze zum langen Video bei zwei Minuten. Think With Google betrachtet ein Video um die Zwei-Minuten-Marke ebenfalls als „Long-Cut-Videowerbung“. In diesem Beitrag konzentrieren wir uns auf Marken-Videos, die länger als zwei Minuten laufen, und untersuchen, was sie so einzigartig macht. Doch vorab ein Blick auf die jeweiligen Vorteile kurzer und langer Social Media Videos: Lang- und Kurzform Social Media Videos im Vergleich Nein, Sie müssen sich nicht für die eine oder andere Länge entscheiden. Wir haben uns mit der Expertin für Social Media Videos bei Hootsuite unterhalten. Christine Colling erklärt die Vorteile jedes Typs und erläutert, wie sie sich gegenseitig ergänzen können. Was wir Ihnen auf Basis der Daten von Hootsuite sagen können: Die Vorteile von Kurzform-Video: Gut für kurze Aufmerksamkeitsspannen (bei unseren kürzeren Videos sehen wir hohe Vervollständigungsraten—das ist der Prozentanteil, bis zu dem der durchschnittliche Zuschauer Ihr Video anschaut).... --- ### Calendario editoriale dei social media: la guida completa > A cosa serve un calendario editoriale dei social media? Ecco la guida con quello che c'è da sapere, inclusi esempi a cui ispirarsi! - Published: 2019-03-21 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/it/calendario-editoriale-dei-social-media-guida-completa/ - Categories: Strategia - Tags: Creazione di contenuti, Programmazione dei social media - Tags: Italiano - : pll_wpml_66601 - Network: Facebook, Instagram, Twitter Perché non puoi fare a meno di utilizzare il calendario editoriale dei social media?   Secondo il Content Marketing Institute, il 92% dei marketer si affida ai social media per la distribuzione dei propri contenuti. Ma c'è un problema: stando ai rilevamenti di Buzzsumo, la saturazione dei contenuti ha reso sempre più difficile farsi notare nei feed degli utenti, anche per i marketer più esperti. Il continuo calo della reach organica, iniziato ormai da alcuni anni, non lascia più spazio ad una pubblicazione improvvisata e disorganizzata, a prescindere dalla qualità dei contenuti stessi. Ecco allora che abbiamo pensato di raccogliere consigli e informazioni utili sul calendario editoriale dei social media, e su come utilizzarlo nel migliore dei modi. I nostri consigli per avere un calendario editoriale dei social media vincente #1 Non perdere mai date importanti Per il tuo brand è importante celebrare il #NationalPizzaDay? O magari l'uscita della nuova stagione del Trono di Spade? Molto probabilmente no, ma di certo queste occasioni possono rappresentare un valido modo per ravvivare i tuoi contenuti e saltare sull'onda di trend popolari di cui in tanti parleranno. Un calendario dei contenuti per i social media può aiutarti a tenere traccia di tutte le tue ricorrenze social (senza dimenticare ovviamente le festività più "tradizionali", come San Valentino, Halloween, Capodanno e così via). Si tratta di una strategia efficace per non perdere opportunità preziose: accrescere la visibilità del tuo brand e massimizzare l'engagement dei follower in occasione di eventi speciali. Ad esempio, a marzo negli Stati Uniti si festeggia... --- ### Optimiser sa réputation et gérer les crises sur les réseaux sociaux ? Le Groupe ADP montre l’exemple. > Retour sur l'intervention du Groupe ADP lors du HUBDAY Future of Social. Réputation, gestion de crise et relation clients : Comment capitaliser sur les médias sociaux ? - Published: 2019-03-20 - Modified: 2019-03-19 - URL: https://blog.hootsuite.com/fr/comment-capitaliser-sur-les-reseaux-sociaux-le-groupe-adp-montre-lexemple/ - Categories: Stratégie - Tags: Français - : pll_wpml_2223287 - Network: Facebook, Instagram, LinkedIn, Snapchat, Twitter Lors de la conférence HUBDAY Future of Social Marketing & Business 2018 du Hub Institute, nous avons pu monter sur scène en compagnie de notre client Corentin Marsac, responsable digital et influence du Groupe ADP (Aéroports de Paris). Au programme de notre intervention : “Réputation, gestion de crise et relation clients : Comment capitaliser sur les médias sociaux ? ” Un contexte sensible, sans cesse en activité Tout le monde connaît les aéroports Paris-Orly et Paris-Charle de Gaulle regroupés sous la marque Paris Aéroport. Pour autant, le Groupe ADP va bien au delà de ces deux principaux aéroports parisiens. En effet, il comprend aujourd’hui plus de 24 aéroports, en France et à l’étranger, ce qui équivaut à plus de 280 millions de passagers qui empruntent ses couloirs chaque année. 280 millions de passagers et autant de situations particulières de voyage. Aussi, quand une crise survient ou quand la marque doit faire preuve d’une relation client hors pair ou qu’elle doit tout simplement entretenir sa e-reputation, le groupe a su trouver la bonne stratégie... . et celle-ci s’appuie en partie sur les réseaux sociaux. En moyenne les équipes du Groupe ADP reçoivent plus de 300 tweets par mois et une grande majorité d’entre eux (60%) nécessitent une réponse. Avec autant de possibles interactions, quels sont les enjeux majeurs de l’entreprise ? Notoriété, e-Reputation et Relation Client Il faut exister face à des marques fortes qui sont souvent des Love Brands, les compagnies aériennes. C’est un élément que Corentin souligne lors de son... --- ### 5 Gründe, warum Marken auf private Instagram-Profile setzen > Wann macht es Sinn für Unternehmen auf ein private Instagram-Profile zu setzen? Welche Chance und Risiken ergeben sich aus einem privaten Instagram Account? - Published: 2019-03-19 - Modified: 2019-03-27 - URL: https://blog.hootsuite.com/de/privat-instagram-profile-fuer-marken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2223048 Social Media-Nutzern wird zunehmend bewusst, mit wem sie in den sozialen Medien interagieren und welche Informationen sie teilen. Wer heute mit ihnen kommunizieren will, muss ihr Vertrauen gewinnen und ihnen echten Mehrwert liefern, wie unser aktueller Report zu den Social Media Trends 2019 dokumentiert. Hinzu kommt ein Wechsel von öffentlichen in private Räume: die Anwender bevorzugen eine deutlich privatere Sphäre, um sich auszutauschen. Neben Messaging bieten private Instagram-Profile eine interessante Möglichkeit für Unternehmen, diesen Trend für sich und zum Vorteil Ihrer Follower zu nutzen. Deshalb stellen einige Marken und Influencer ihre öffentlichen Instagram-Accounts neuerdings auf Privat um oder erstellen neue Profile, die von Anfang an nur als Private-Accounts genutzt werden. Es klingt erst einmal kontraproduktiv, den Fans, die Ihnen folgen wollen, ein paar Extra-Hürden in den Weg zu legen. Aber das Thema ist heiß. Deshalb wollten wir herausfinden, ob Sie private Accounts für Ihre Marke in Betracht ziehen sollten oder lieber nicht. Warum Marken Ihre Instagram-Profile auf Privat schalten Wenn Sie Ihren Instagram-Account auf ein privates Profil umstellen, können nur die Personen, die Ihnen folgen, Ihren Content sehen und mit diesem interagieren. Selbst wenn Sie beliebte Hashtags nutzen – Ihre Posts bleiben bei der Suche nach diesen unsichtbar. Zudem müssen Interessenten, die Ihnen noch nicht folgen, Ihren Content aber sehen möchten, erst einen Follow-Antrag bei Ihnen stellen. In letzter Zeit konnten wir beobachten, dass große Meme-Sites wie Couplesnote (8,2 Millionen Follower) auf Private Instagram-Profile umgestellt haben. Und bekannte Marken wie Everlane haben neue Private Instagram-Profile erstellt. In einem Interview mit... --- ### Instagram per le aziende: le feature che ti consigliamo di provare quest'anno > Instagram per le aziende: quest'anno prova una di queste feature per dare una spinta alla strategia di marketing del tuo business! - Published: 2019-03-14 - Modified: 2019-04-01 - URL: https://blog.hootsuite.com/it/instagram-per-le-aziende-feature-che-ti-consigliamo/ - Categories: Strategia - Tags: Strategia per i social media, Tendenze dei social media - Tags: Italiano - : pll_wpml_2222815 - Network: Instagram Instagram per le aziende: perché non sperimentare qualcosa di nuovo nella tua strategia di social media marketing? Le strade di Instagram sono infinite, non credi? Ma con tutte queste nuove feature introdotte sempre più di frequente, come fanno i social media marketer ad essere certi di investire tempo e denaro in quelle migliori? In questo post analizziamo alcune funzionalità introdotte recentemente, da tenere sott'occhio nei mesi a venire. Non è detto che siano tutte adatte a farti raggiungere i tuoi obiettivi di business, ma siamo certi che valga la pena testarle almeno una volta, con un po' di creatività. Prendi spunto dagli esempi di brand che le hanno utilizzate e lasciati ispirare. Instagram per le aziende: prova queste feature #1 Lo sticker Countdown delle Instagram Stories Lo sticker Countdown ha fatto la sua comparsa nelle Instagram Stories a dicembre 2018. Da allora, è stato usato dai brand in svariati modi, uno più intelligente e creativo dell'altro. BravoTV, per esempio, lo ha utilizzato per creare interesse intorno a un nuovo episodio della fortunata serie VanderPump Rules. Fonte: AdWeek Lo sticker è disponibile nelle tue Storie, vicino a GIF e poll. Una volta aggiunto uno sticker nella Storia, puoi personalizzarlo con un titolo e impostare data e ora di scadenza. Qual è la parte più interessante del Countdown? Che i tuoi follower possono addirittura impostare un reminder per ricevere un alert quando il countdown finisce, oppure condividerlo con i loro follower. Come potresti utilizzare lo sticker Countdown per il tuo brand? Ecco... --- ### Alle Facebook Anzeigenformate für den Ausbau Ihrer Geschäfte > 11 Facebook Anzeigenformate, Spezifikationen, Platzierungen, Werbeziele und Beispiele für eine erfolgreiche Facebook Ads-Strategie. - Published: 2019-03-12 - Modified: 2019-06-20 - URL: https://blog.hootsuite.com/de/facebook-anzeigenformate/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2221785 Es hat schon seine Gründe, dass Facebook die führende Plattform für B2C- und B2B-Unternehmen ist: Facebook Ads funktionieren. Vielleicht sogar ein bisschen zu gut. Doch der Social Media-Riese bemüht sich um Transparenz und will künftig offenlegen, wie die Daten der Nutzer zu Werbezwecken eingesetzt werden. Eine für Nutzer wie Werbetreibende sinnvolle, weil Vertrauen schaffende Maßnahme - und darum muss sich die Plattform verstärkt kümmern. Wieder um Vertrauen zu werben gehört zu den wichtigsten Social Media-Trends für 2019. Dennoch: trotz der diversen Skandale in jüngster Vergangenheit ist und bleibt Facebook die weltweit größte Social Media-Plattform. Mehr als eine Milliarde Menschen loggen sich täglich auf Facebook ein. Facebook Ads gehören zu den wichtigsten Bausteinen einer jeden Social Media-Marketingstrategie. Doch es ist nicht immer ganz einfach, sich unter all den unterschiedlichen Formaten, Spezifikationen, Platzierungen, Werbezielen und Handlungsaufforderungen zurechtzufinden. Dieser Leitfaden informiert Sie über die wesentlichen Unterschiede und Vorteile der wichtigsten Anzeigentypen von Facebook. Hier erfahren Sie, welche Ads Sie am besten zur Erreichung Ihrer geschäftlichen Ziele und bei der Maximierung Ihres ROI unterstützen. 11 Facebook Anzeigenformate, die Sie 2019 kennen sollten Facebook Photo Ads Für alle Anzeigen auf Facebook ist ein Bild erforderlich. Der Grund: Bilder sind besonders ansprechend – sie sind das Erste, was ein Nutzer sieht, wenn er mit Ihren Ads interagiert. Und deshalb ist eine gut gemachte Photo Ad auf Facebook schon oft die halbe Miete. Am einfachsten lassen sich Single Image Ads auf Facebook erstellen. Starten Sie mit einem klaren Konzept. Suchen oder kreieren Sie dann ein überzeugendes Visual,... --- ### Social selling: La guía de ventas en redes sociales > En los últimos años se ha producido una revolución digital. Descubre cómo el social selling ha amplificado las ventas en redes sociales alrededor del mundo. - Published: 2019-03-12 - Modified: 2019-03-12 - URL: https://blog.hootsuite.com/es/social-selling-venta-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_343278 Social selling ... Gracias al auge de la revolución digital y el fácil acceso a Internet a través de smartphones, tabletas y computadoras, las redes sociales cada vez tienen más usuarios con distinto perfil socioeconómico, lugar de origen, género y edad. Y así como las redes sociales han cambiado la forma en la que nos comunicamos y obtenemos información, también han modificado nuestra forma de consumir productos y servicios. En años pasados, los expertos en ventas iban de puerta en puerta ofreciendo sus productos o servicios a los potenciales clientes. Posteriormente, esto evolucionó a las ventas por teléfono, donde cada vendedor tenía una guía telefónica y un teléfono y su trabajo consistía en llamar a cada uno de los prospectos. Después, con la llegada del Internet y los servicios de correo, comenzaron las cadenas de correo. Hoy en día, el panorama ha cambiado de gran manera: según un estudio realizado por Harvard Business Review, el 90% de las personas que toman las decisiones en las empresas afirman no responder a llamadas ni correos. En el mismo estudio, los vendedores aseguraron que los clientes potenciales solo responden activa y frecuentemente a los mensajes cortos enviados a través de las redes sociales. Tabla de contenidos ¿Qué es el social selling? La importancia de las ventas en redes sociales ¿Cómo se utilizan las redes sociales para generar una venta? Las mejores prácticas del social selling ¿Qué es el social selling? El social selling es el proceso de utilizar las redes sociales para encontrar... --- ### ¿Cómo ser popular en Facebook? 8 estrategias para conseguir seguidores y likes > Cómo ser popular en Facebook - Esa es una pregunta que muchos mercadólogos e hacen. Por eso hemos hecho esta lista de 8 estrategias para conseguir más likes - Published: 2019-03-10 - Modified: 2019-04-15 - URL: https://blog.hootsuite.com/es/como-ser-popular-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_2223586 - Network: Facebook Cómo ser popular en Facebook ... Hemos escuchado esto cientos de veces. ¿Quién hubiera pensado que un pequeño pulgar arriba digital de color azul se convertiría en una de las más valiosas divisas en línea? Facebook se centra en los Me gusta, así que no es sorpresa que alguien con una página de Facebook quiere obtener más de estos. No obstante, como la mayoría de los expertos en marketing podrán decirte (de mala gana), tu publicación de Facebook no llegará a cada persona que le ha dado Me gusta a tu Página. Esto es porque el número de Me gusta de tu página no garantiza el tamaño de tu audiencia, es el tamaño potencial que podrá tener. Para obtener todos esos Me gusta que en verdad importan, necesitas contenido relevante y valioso con el que la gente participe de forma regular. Cómo ser popular en Facebook (de la forma correcta) Si bien el obtener más Me gusta es la clave de cómo ser popular en Facebook, lograr que las personas interactúen en tu página de forma regular es igual de importante (si no es que más). En esta publicación, hablaremos de ocho estrategias que no solo te dirán cómo obtener más me gusta en Facebook sino que también te dirán cómo hacer que tu página sea más atractiva. ¿Quieres centrarte en alguna? Haz clic en cualquiera de las estrategias a continuación para ir directamente. Establecer objetivos Mejora tu página Incrementa la visibilidad de tu página Crea mejor contenido Sé sensible... --- ### Les 6 ingrédients miracles pour une vidéo parfaite sur les réseaux sociaux > Si une image vaut mille mots, alors une vidéo pourrait bien être inestimable. Comment créer une vidéo parfaite en ligne ? Découvrez tous nos conseils. - Published: 2019-03-06 - Modified: 2019-04-09 - URL: https://blog.hootsuite.com/fr/les-6-ingredients-miracles-pour-une-video-parfaite-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222875 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter Si une image vaut mille mots, alors une vidéo parfaite pourrait bien être inestimable. Le nombre de vidéos produites chaque jour sur Instagram a quadruplé ces cinq dernières années, et les utilisateurs YouTube regardent plus d'un milliard d'heures de contenu par jour. Avec de telles statistiques, il n'est pas surprenant de constater que 87 % des marketeurs en ligne investissent dans le contenu vidéo. Comment créer une vidéo parfaite en ligne ? Pour vous épargner maux de tête et faux pas, nous vous livrons ici nos conseils les plus efficaces. Les 6 ingrédients essentiels pour une vidéo en ligne réussie Tenez compte de la plateforme De YouTube à TikTok, il existe des dizaines de plateformes vidéo différentes. Assurez-vous de créer votre vidéo en fonction de la plateforme de destination, comme vous le feriez avec n'importe quel contenu. Voici quelques conseils : Choisissez des plateformes qui impliquent votre public. Pour créer une vidéo en ligne à couper le souffle, la première étape consiste à déterminer où la publier. Certaines plateformes, comme Facebook, comptent un grand nombre d'utilisateurs, attirant ainsi des personnes d'âges, sexes et niveaux de revenus différents. D'autres en revanche ne s'adressent qu'à un segment démographique spécifique. Par exemple, Pinterest parle aux 25-44 ans, tandis que Snapchat attire presque exclusivement des adolescents et de jeunes adultes. Avant même de vous saisir de votre caméra, posez-vous deux questions : Qui ciblons-nous ? Pourquoi les ciblons-nous ? Si vous cherchez à instruire votre public, envisagez de publier votre vidéo sur LinkedIn. Si... --- ### 22 wichtige YouTube Statistiken für Marketer > YouTube ist mit 6 Millionen Nutzern das #1 Netzwerk in Deutschland. 22 wichtige YouTube Statistiken für Marketers, die YouTube strategisch nutzen wollen. - Published: 2019-03-05 - Modified: 2023-04-12 - URL: https://blog.hootsuite.com/de/youtube-statistiken-fuer-marketer/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_354014 - Network: YouTube Geht Ihnen gerade ein Song durch den Kopf, den Sie jetzt unbedingt hören müssen? Oder ein Filmausschnitt, den Sie sofort als Inspiration an Kollegen posten wollen? Ob skurril oder mega-hipp: Auf YouTube werden wir fast immer fündig, denn hier gibt es nichts, was es nicht gibt. Und falls doch, wird irgendjemand das neue Thema schon bald mit einem Video besetzen. Die 2005 gegründete Video-Plattform hat in Deutschland 6 Millionen Nutzer und liegt auf Platz 1 der beliebtesten Social Media-Netzwerke hierzulande (vor Facebook! ). Wäre das Internet eine Galaxie fremder Welten, gehörte YouTube schon aufgrund der Bevölkerungsdichte und Beliebtheit zu den größten. Aber diese Welt lässt sich nicht ohne Weiteres mit anderen Social Media-Plattformen, Suchmaschinen oder Video-Anbietern vergleichen – obwohl sie locker als all die Genannten durchgehen könnte. Wir haben diese aktuellen YouTube Statistiken zusammengestellt, um Ihnen dabei zu helfen, Ihren eigenen Platz auf der Plattform zu reklamieren – egal, ob Sie einen Kanal im Mix Ihrer Markenstrategie auf YouTube managen oder ein Konzert perfekt-platzierter Bumper Ads dirigieren. YouTube Statistiken: Nutzerzahlen 1. Über 1,9 Milliarde angemeldete Nutzer besuchen YouTube monatlich Fast die Hälfte der Internet-Nutzer. Und sie schauen täglich eine Milliarde Video-Stunden. (Für den Kontext: Cisco prognostiziert, dass Video bis 2022 für 82 Prozent des gesamten Internet-Traffics verantwortlich sein wird. ) 2. 96 Prozent der 18- bis 24-jährigen US-amerikanischen Internetnutzer nutzen YouTube Grundsätzlich ist jeder aus der Generation Z mit einem Internetanschluss auf dieser Plattform unterwegs. Das ist keine große Überraschung, weil YouTube von Haus aus kostenlos war. Währenddessen ist das... --- ### 5 techniques de black hat que votre marque ne devrait pas utiliser > Les utilisateurs interagissent avec vous sur une base de confiance.Voila pourquoi vous ne devriez pas utiliser des techniques de black hat. - Published: 2019-02-27 - Modified: 2019-04-09 - URL: https://blog.hootsuite.com/fr/5-techniques-de-black-hat-que-votre-marque-ne-devrait-pas-utiliser/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222874 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter Qu'entend-on par techniques de black hat ? Des techniques qui manquent d'éthique ou des astuces déloyales qui ne respectent pas les règles établies. Si vous avez recours à des techniques de black hat sur les médias sociaux, cela signifie que vous essayez de faire croire que vos comptes se portent mieux que dans les faits. Cela peut passer par : L'achat de faux abonnés, mentions « J'aime » ou commentaires Le partage de liens malveillants La création de faux comptes dans le but d'augmenter votre nombre d'abonnés et leur taux d'engagement Le recours à des programmes permettant de suivre les nouveaux comptes automatiquement Il va sans dire que toutes ces pratiques sont suspectes. Et, bien évidemment, elles constituent une très mauvaise option pour les entreprises. Pourquoi faut-il éviter les techniques de black hat ? C'est une solution de facilité aux conséquences plus fâcheuses que positives. De plus... Elles peuvent détruire votre réputation Les utilisateurs interagissent avec vous sur les médias sociaux sur une base de confiance. S'ils découvrent que vous essayez de les duper, vous pourrez dire adieu à votre réputation et à vos abonnés. Vous n'avez rien à y gagner Vos faux abonnés ne resteront pas longtemps dans les parages. Ce ne sont même pas de vraies personnes avec un intérêt pour vos produits ou services. Essayer d'impressionner vos cibles avec un nombre significatif d'abonnés qui ne vous apportent pas de véritable valeur ne fonctionnera pas. Adoptez plutôt de bonnes pratiques et restez dans le droit chemin. Vous doutez... --- ### Conviértete en un community manager - La lista de cursos que estabas esperando > Esta es la lista es el curso de community manager que estabas esperando para convertirte en un gestor experto de las redes sociales. - Published: 2019-02-26 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/es/curso-de-community-manager/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222986 - Network: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube ¿Dónde puedo encontrar un curso de community manager ? ... hace una década, esta profesión ni siquiera existía; hoy en día, es unos de los pilares de cualquier negocio o marca con presencia digital. Con más de 3 mil millones de usuarios globales en redes sociales, la demanda por esta posición ha ido en constante aumento. Si eres un apasionado de las redes sociales y estás considerando una carrera como Community Manager, o ya llevas años trabajando en este campo y quieres pulir tus habilidades, estos cursos de Community Manager en línea son una gran adición a tu CV. Tabla de contenidos ¿Community manager? definición y funciones Cursos para community managers Cursos en marketing digital Cursos en comunicación y escritura Cursos en storytelling y creatividad Cursos en edición de foto y video Cursos en Facebook ads Cursos en análisis de datos para negocios Cursos en Google Analytics Cursos en branding ¿Qué es un community manager? Un Community Manager es la persona encargada de gestionar la presencia digital de una marca o negocio dentro de una comunidad de usuarios a través de las redes sociales. Es la voz de la marca en plataformas como Facebook, Twitter e Instagram y es la persona encargada de utilizar estos canales para construir relaciones significativas que cumplan con los objetivos particulares de una marca como percepción, clientes potenciales, y al final del día, generar más ventas. ¿Qué hace un community manager? Piensa en el Community Manager como un puente, ese enlace que permite la comunicación... --- ### El Facebook Pixel: qué es y cómo usarlo > Facebook pixel: Qué es y cómo utilizarlo - Esta es tu guía para empezar a utilizar el Píxel de Facebook, comienza a medir tu ROI social en tu página web. - Published: 2019-02-26 - Modified: 2021-10-21 - URL: https://blog.hootsuite.com/es/que-es-el-pixel-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_345395 - Network: Facebook Si utilizas Facebook Ads –o planeas usarlos en un futuro–­ existe una herramienta clave que necesitas empezar a usar inmediatamente: el Facebook Pixel. Descubre todo lo que necesitas saber sobre esta herramienta que te ayudará a sacar el máximo provecho de tu presupuesto de anuncios en redes sociales. ¿Qué es el Facebook Pixel? El píxel de Facebook es un código que puedes colocar en tu sitio web y funciona como una herramienta de análisis. Este código te permite recolectar información para darle seguimiento a conversiones de Facebook Ads, optimizar tus anuncios, construir audiencias segmentadas y volver a dirigirte al público que ya ha realizado alguna acción en tu sitio web. Este código funciona al colocar y activar cookies que realizan un seguimiento a los usuarios mientras éstos interactúan con tu sitio web y tus Facebook Ads. Anteriormente, existían varios tipos de píxeles: el píxel de conversión de Facebook y el píxel de audiencias personalizadas. Facebook decidió descontinuar el píxel de conversión en 2017, así que, si estabas usando esta herramienta, es momento de cambiarla. Si tienes duda de cómo hacerlo, consulta este artículo de ayuda del blog de Facebook para empresas. Si usabas el píxel de público personalizado, estas instrucciones te explican cómo actualizar al píxel actual. ¿Por qué necesitas configurar el Facebook Pixel? El Facebook Pixel proporciona información importante que puedes utilizar para crear mejores anuncios de Facebook y dirigirlos de una forma más efectiva. La información de seguimiento del Facebook Pixel te ayuda a garantizar que tus anuncios... --- ### How to Establish Your Brand ‘Voice’ on Social Media > Building and maintaining an authentic brand voice is key for businesses on social media. We break down some ways you can achieve this. - Published: 2019-02-21 - Modified: 2023-01-10 - URL: https://blog.hootsuite.com/how-to-build-an-authentic-voice-on-social/ - Categories: Strategy - Tags: English - : pll_wpml_338739 Every time you talk, write, design, post, respond, launch, thank, and connect with others... you’re exercising your brand voice. Every. Time. Whether you think about it or not. People are building up an impression in their mind for all the ways you appear—online, on stage, on the phone, or in person. Don’t you think it’s best to be deliberate about all that? To convey the voice and vibe for your ongoing message? So that your fans, followers, readers, listeners, leads, prospects, and customers ‘get it’? Should I stop asking so many questions? Fine. But you shouldn’t. Not for a second. And one of the most important questions to ask and answer is: “How can we stand out from the rest? ” Otherwise, you’ll be seen as a commodity, fitting in rather than standing out. With eyeballs glazing over instead of into your social media posts and content. Now let’s move into the hows. Tips to help you find your brand's social media voice Find your adjectives When I start working with clients, I give them a worksheet with about 25 questions. Some of them to help determine their brand voice for their copy and design. Here’s one... Thinking of your brand’s personality... if it was a celebrity or public figure, who would that be? Here’s the answer for my business... Steve Martin + George Clooney + Humphrey Bogart + Bugs Bunny In other words, casual and humorous + good looking and confident + stylish and a bit cocky, too. Plus,... --- ### Pinterest Statistiken für Ihre erfolgreiche Pinterest-Strategie > Alle wichtigen Pinterest Statistiken für Social Media-Marketers, um eine Pinterest-Strategie zu entwickeln und erfolgreich umzusetzen. - Published: 2019-02-20 - Modified: 2022-05-18 - URL: https://blog.hootsuite.com/de/pinterest-statistiken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343479 - Network: Pinterest Pinterest will in diesem Jahr den Werbemarkt in den DACH-Ländern aufrollen. Wie die w&v berichtet, holte sich das visuelle Social Media-Netzwerk den Amazon-Vermarktungschef Philip Missler als Country-Manager für die Expansion des Anzeigenprogramms nach Deutschland, Österreich, der Schweiz und der nordeuropäischen Staaten (Nordics). Werbetreibende hierzulande sollten die Plattform in ihre Strategie für 2019 aufnehmen. Wie die nachfolgenden Pinterest Statistiken zeigen, lohnt sich das Engagement. Wenn Sie mir 2010 gesagt hätten, dass Pinterest – eine Social Media-Plattform, die die übliche Pinnwand im Studentenzimmer digital nachahmt – mal auf Platz 3 der beliebtesten Social Media-Plattformen bei US-amerikanischen Erwachsenen landen würde, hätte ich geschmunzelt und Sie skeptisch durch die Gläser meiner Fake-Ray-Ban beäugt. Einige von uns haben dieses Netzwerk sichtlich unterschätzt. Doch Pinterest hat sich still und heimlich zur mächtigen Suchmaschine und zu einer der wichtigsten Shopping-Plattformen im Internet entwickelt. Sie sind deshalb klug beraten, Pinterest in Ihre Markenstrategie aufzunehmen. Doch wie bei jeder Marketingstrategie brauchen Sie auch hier Daten, die diese unterfüttert. Wer nutzt eigentlich Pinterest? Welches sind die relevanten Pinterest Statistiken? Wie wird die Plattform genutzt? Wie reagieren die Nutzer auf Werbung? Und welche Firmen machen bereits Geschäfte auf Pinterest? Im Folgenden verraten wir Ihnen die wichtigsten Pinterest Statistiken, die Social Media-Marketers kennen sollten, damit sie eine erfolgreiche Pinterest-Strategie für ihre Marke entwickeln und umsetzen können. Pinterest Nutzer Pinterest hat weltweit mehr als 250 Millionen monatlich aktive Nutzer. Für Deutschland gibt es keine konkreten Zahlen, aber 80 % der Neuanmeldungen und monatlich aktiven Nutzer sind außerhalb der USA beheimatet. Wer mit diesen... --- ### Account Instagram privato: perché lo utilizzano anche i brand? > Che vantaggi può dare un account Instagram privato? Molti brand e influencer lo stanno utilizzando. Ecco tutti i pro e contro, scopri se fa anche per te! - Published: 2019-02-19 - Modified: 2019-02-19 - URL: https://blog.hootsuite.com/it/account-instagram-privato-perche-lo-utilizzano-i-brand/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222936 - Network: Instagram Ti sei accorto che molti brand e influencer stanno iniziando ad utilizzare un account Instagram privato? In effetti può sembrare un'idea bizzarra, ma questo trend sta prendendo sempre più piede. Per questo abbiamo deciso di indagare un po' e capirne le ragioni. Chissà, forse a fine lettura potresti considerare di farlo anche tu! Perché i brand utilizzano un account Instagram privato Se imposti il tuo account Instagram come privato, i tuoi contenuti saranno visibili solo ai tuoi follower e, anche usando hashtag popolari, i tuoi post non compariranno mai nelle ricerche. Inoltre, per visualizzare i tuoi contenuti, chi non è un tuo follower dovrà prima inoltrare una richiesta di follow (che tu dovrai accettare, se vuoi consentirgli accesso ai tuoi contenuti). Recentemente, alcuni profili molto popolari, come ad esempio Couplesnote (8,7 milioni di follower), hanno cambiato le impostazioni della privacy rendendo il proprio account Instagram privato. E brand come Everlane hanno addirittura lanciato nuovi account privati. In un'intervista con The Atlantic, Reid Hailey, il fondatore di Doing Things (agenzia che gestisce pagine Instagram per un totale di oltre 14 milioni di follower), ha dichiarato che, dopo aver reso privato uno dei suoi account numericamente più importanti, il tasso di crescita settimanale dei nuovi follower è passato da 10. 000 a 100. 000 unità: un incremento impressionante. Hailey lo considera come una soluzione al cambiamento dell'algoritmo di Instagram e alla stagnazione nel numero di follower. "Quando sei pubblico, la gente ha sempre sott'occhio i tuoi prodotti e non sente l'esigenza di... --- ### Wie Sie Facebook Messenger-Bots für Ihr Unternehmen einsetzen – der komplette Leitfaden > Der Hype um Facebook Messenger-Bots ist groß. Erfahren Sie in diesem Leitfaden, wie Sie die Chatbots in Ihre Kommunikation mit einbeziehen. - Published: 2019-02-12 - Modified: 2019-02-11 - URL: https://blog.hootsuite.com/de/facebook-messenger-bots-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222390 - Network: Facebook Laut einer aktuellen Studie setzt bereits ein Drittel der 30 DAX-Unternehmen Chatbots als digitalen Touchpoint in der Kundenkommunikation ein. Wie Cancom berichtet, ist ein flächendeckender Einsatz in Deutschland zwar noch Zukunftsmusik. Aber die digitalen Ansprechpartner werden auch hierzulande zunehmend interessant für Unternehmen, zumal sie sich bereits heute als nützlich erweisen können. Die Gerüchteküche brodelt: Chatbots werden Mobil-Apps ersetzen. Chatbots werden Email-Marketing ablösen. Chatbots werden Kundenbetreuer unnötig machen. Chatbots werden Ihnen Kosten ersparen und Ihre Umsätze steigern. Und das alles, während Sie selig schlummern. Der Hype um Chatbots generell und Facebook Messenger-Bots im Besonderen ist groß. Da ist es auch nicht weiter verwunderlich, dass laut einer Umfrage von Oracle 80 Prozent aller Unternehmen bis 2020 einen Chatbot zur Verfügung stellen wollen. Aber können solche Bots tatsächlich halten, was sie versprechen? Für eine definitive Antwort ist es wahrscheinlich zu früh. Bis dahin müssen wir uns wohl mit ein paar realen Beispielen und Best Practices begnügen, die Ihnen in dieser neuen Situation eine solide Basis verschaffen. Was sind Facebook Messenger-Bots (alias Facebook-Chatbots)? Im Wesentlichen ist ein Chatbot eine automatisierte Instant-Messaging-Software, die sich mit Hilfe von Künstlicher Intelligenz mit echten Menschen unterhält. Die Bots sind so programmiert, dass sie Fragen verstehen, Antworten geben und Aufgaben ausführen können. Aus Kundensicht sind sie eine erfreuliche und jederzeit verfügbare Zeitersparnis. Statt eine App zu öffnen (oder gar herunterzuladen), ein Telefonat zu führen (nervig! ), eine Suche zu starten oder eine Webseite zu laden, kann Ihr Kunde einfach eine Nachricht eintippen, so, als würde er einem Freund schreiben.... --- ### I social media in Italia secondo il report We Are Social e Hootsuite > Ecco come utilizziamo i social media in Italia, secondo i dati raccolti nel Report We Are Social e Hootsuite "Digital 2019". - Published: 2019-02-11 - Modified: 2019-02-18 - URL: https://blog.hootsuite.com/it/social-media-in-italia-report-we-are-social-hootsuite/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222727 - Network: Facebook, Instagram, Twitter In che modo utilizziamo i social media in Italia secondo il Report Digital 2019 di We Are Social e Hootsuite? Come ormai da otto anni a questa parte, We Are Social e Hootsuite hanno elaborato i dati che descrivono lo scenario digital nel mondo, raccolti nel Report Digital 2019 (disponibile qui sia nella versione globale che in quella specificamente dedicata all'Italia). Prendendo in esame 230 Paesi, è emersa una fotografia dettagliata sull'utilizzo di internet, social media, mobile ed e-commerce a livello mondiale. Riassumiamo di seguito il panorama digitale del nostro Pease, prima di analizzare più da vicino le principali tendenze nell'utilizzo dei social media in Italia. L'Italia digitale, in sintesi Internet gli utenti Internet sono quasi 55 milioni il 92% delle persone guarda video online: l'ascesa del fortunato formato non sembra per nulla subire una battuta d'arresto la tecnologia voice inizia a prendere piede: il 3o% degli utenti Internet utilizza almeno un servizio controllato tramite la voce Mobile quasi tutti gli abitanti del nostro Paese dispongono di un telefono cellulare (97%). E il 76% ha uno smartphone l’87% degli italiani utilizza device mobili per la messaggistica l'intrattenimento e la fruizione di contenuti video da mobile interessa 4 italiani su 5, e il gaming un italiano su due E-commerce la crescita nell’utilizzo di Internet sta iniziando ad avere effetti positivi anche sull’e-commerce: i tre quarti degli utenti Internet hanno dichiarato di aver acquistato nell’ultimo mese prodotti o servizi online (il 42% tramite un dispositivo mobile) nel 2018, la spesa totale online... --- ### Digital 2019 : La France accélère la cadence > Le nombre de personnes qui utilisent Internet a explosé au cours de l'année écoulée et il n'y a pas que les internautes qui sont en croissance, comme le montre le nouveau rapport Digital 2019. - Published: 2019-02-07 - Modified: 2019-02-06 - URL: https://blog.hootsuite.com/fr/digital-2019-la-france-accelere-la-cadence/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222799 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter Le nombre de personnes qui utilisent Internet a explosé au cours de l'année écoulée, avec plus d'un million de personnes qui se connectent pour la première fois chaque jour depuis janvier 2018. Il n'y a pas que les internautes qui sont en croissance, comme le montre le nouveau rapport Digital 2019 de Hootsuite et We Are Social. Nous explorerons en détail ci-dessous toutes les principales tendances et perspectives du rapport français, mais voici les informations essentielles dont vous avez besoin pour comprendre " Le numérique en 2019 " : Il y a 5,11 milliards d'utilisateurs mobiles uniques dans le monde aujourd'hui, en hausse de 100 millions (2 %) depuis l'année dernière. Il y a 4,39 milliards d'internautes en 2019, soit une augmentation de 366 millions (9 %) par rapport à janvier 2018. Il y a 3,48 milliards d'utilisateurs de médias sociaux en 2019, et le total mondial a augmenté de 288 millions (9 %) depuis l'an dernier à la même époque. 3,26 milliards de personnes utilisent les médias sociaux sur les appareils mobiles en janvier 2019, avec une croissance de 297 millions de nouveaux utilisateurs, soit une augmentation de plus de 10% par rapport à l'année précédente. Avec des milliers de graphiques dans plus de 200 rapports mondiaux et locaux, la série Global Digital de cette année est l'une des études les plus complètes et les plus à jour du monde connecté d'aujourd'hui. Avant d'entrer dans le vif du sujet, nous aimerions prendre quelques instants pour remercier tous les merveilleux... --- ### 15 Tools for Creating Quick and Beautiful Social Media Images > A list of the best social media image editors, tools, and resources. Build a library of high-res, eye-catching, shareable, and beautiful visuals for free. - Published: 2019-02-06 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/resources-to-create-quick-and-beautiful-images-for-social-media/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_338799 Millions of people, post hundreds of millions of social media images. Every. Day. But only a few (relatively) inspire you enough to stop and notice rather than scroll on or leave entirely. Why? Because too many images are low-quality, unappealing, booooring or just not worth sharing. But hey, good for you. Because there’s no need for any of this. Not with so many great tools available to you. Building a library of high-res, eye-catching, notable, shareable, and beautiful images is easy. And cheap (or free). Let’s have a look at 16 great ones. 15 of the best social media image tools FULL SERVICE IMAGE CREATION TOOLS 1. BeFunky What is it BeFunky helps you... be funky. It’s a one-stop-shop for creating graphics, and collages. Why use it It’s easy. It does a whole lot. So you don’t have to (or are unable to do). Need to add effects to your images (like make it cartoon-y)? Or assemble them into a funky, yet professional, collage? Fix images with issues like over-or-under-saturation? BeFunky will help. Then, pick a layout for your social media needs. Like headers, blog resources, or a small business template. All done online, without downloading a thing. Except for your finished and polished images. Get 125 digital effects for free. Or, pay a monthly fee to get high-res and other cool image effects and templates. DESIGN TOOLS 2. Creative Market What is it A digital warehouse of ready-to-use design assets assembled from tens-of-thousands of independent creators. Graphics, fonts, website... --- ### Todo lo que siempre quisiste saber acerca de las Instagram Stories > Ya sea que estés buscando ganar seguidores, generar ventas, o mejorar tu interacción, las Instagram Stories te permitirán potenciar tu presencia social. - Published: 2019-02-05 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/es/instagram-stories/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222768 - Network: Instagram Las Instagram stories (historias de Instagram) son tal vez el formato más importante dentro de las redes sociales. Todo comenzó cuando Snapchat introdujo el concepto del contenido con caducidad en las redes sociales. En 2012, Snapchat llegó como una plataforma de mensajería uno a uno donde los usuarios podían mandarse fotos y videos directamente, contenido que desaparecía en cuestión de segundos. En 2013, introdujeron las Historias o Stories, videos verticales que los usuarios podían compartir con toda su lista de amigos y que desparecían después de 24 horas. Fueron un éxito instantáneo y su potencial como herramienta de mercadotecnia pronto fue aprovechado por empresas e influencers. Avancemos tres años: en 2016, Instagram decide incluir las historias en su plataforma y le dio su propio giro con divertidas y creativas funciones que complementaban el contenido. Para el 2018, 400 millones de personas ya estaban utilizando las Instagram Stories diariamente, superando por mucho a los 191 millones de usuarios de las Snapchat Stories. Qué es una historias de Instagram Cómo crear las mejores historias Funciones avanzadas Publicidad en Instagram Utiliza las historias en tu estrategia digital ¿Qué son las Instagram Stories? Las Instagram Stories presentan una nueva forma de contar historias e interactuar con la gente de una forma divertida y creativa. La esencia es la misma: videos verticales con caducidad (tan solo son visibles durante 24 horas). Cuando subes una Historia, aparecerá un halo colorido alrededor de tu ícono de perfil para alertar a tus seguidores que tienes nuevo contenido. En... --- ### So finden Sie Ihren Absatzmarkt: ein Leitfaden zur Zielgruppenforschung > Je besser Sie Ihren Absatzmarkt verstehen, umso besser können Sie Ihre Werbeanzeigen fokussieren. Wir zeigen, wie Sie mit Zielgruppenforschung Ihre Marktnische erkennen. - Published: 2019-02-04 - Modified: 2018-12-18 - URL: https://blog.hootsuite.com/de/absatzmarkt-zielgruppenforschung/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222381 Jedes Unternehmen muss seine Zielgruppe kennen. Wer nicht weiß, an wen er eigentlich verkaufen will, verkauft unter Umständen gar nicht. Ob im fernen Osten oder im regionalen Umfeld: den Absatzmarkt zu definieren, gehört zu den Hausaufgaben – auch für den Erfolg in den sozialen Medien. Die Bestimmung des Absatzmarkts ist eine der wichtigsten Aufgaben für Vermarkter. Sie bildet die Grundlage für die gesamte Marketingstrategie – angefangen von der Entwicklung und Benennung von Produkten und Dienstleistungen bis hin zu den Marketingkanälen, in denen Sie diese bewerben. Nur ein kurzer Hinweis, bevor wir richtig loslegen: Ihre Zielgruppe ist nicht „Jeder“. Ihre Aufgabe bei der Definition Ihrer Zielgruppe besteht darin, Ihre besondere Marktnische zu erkennen und zu verstehen, um darin irgendwann der Beste zu sein. Je besser Sie Ihren Absatzmarkt verstehen, umso besser können Sie Ihre Werbeanzeigen fokussieren. Dann bezahlen Sie nur dafür, eine Zielgruppe zu erreichen, die Sie am ehesten in Kunden umwandeln können. Und je mehr Einsichten Sie über Ihre Zielgruppe gewinnen, desto positiver wird sich das auf Ihre Conversion-Rate und Ihren ROI auswirken – beides Kennzahlen, die für alle Marketers (und deren Chefs) wichtig sind. In diesem Leitfaden stellen wir Ihnen einen einfachen Prozess vor, mit dessen Hilfe Sie verstehen können, wer bereits mit Ihrem Unternehmen und Ihren Mitbewerbern interagiert und wie Sie aus diesen Informationen eine klar definierte Zielgruppe entwickeln, auf die Sie Ihre Marke ausrichten. Es geht ausschließlich darum, eine genauere Ausrichtung zu finden, um so Ihre Reichweite immer weiter zu vergrößern. Absatzmarkt – die Definition Ein Absatzmarkt... --- ### Le statistiche di Instagram: i dati che devi conoscere se fai marketing > Instagram statistiche 2018: tutti i numeri, i dati demografici aggiornati e le curiosità sul social, nel mondo e in Italia. - Published: 2019-02-04 - Modified: 2022-09-27 - URL: https://blog.hootsuite.com/it/instagram-statistiche-numeri-curiosita/ - Categories: Strategia - Tags: Statistiche dei social media - Tags: Italiano - : pll_wpml_343147 - Network: Instagram Perchè sono importanti le statistiche di Instagram? Perchè sono numeri che ci raccontano cosa fa la gente sul social più amato dagli italiani (e dal resto del mondo). Instagram fa parte del nostro quotidiano: dalle colazioni con fiori e croissant, passando per i brunch con smoothie e avocado, fino alle cene in terrazza sotto le stelle. Dalla tavola al guardaroba, dal letto alla valigia. A casa, in viaggio, da soli e in compagnia. Instagram è sempre con noi. A volte sembra quasi che sia addirittura la nostra realtà a plasmarsi secondo le sue regole e le sue dinamiche. Da quando ci sono le Stories, poi, ancora di più. Ma come si traduce tutto questo in numeri? Abbiamo cercato di raccogliere statistiche e dati più significativi per raccontare chi sono gli utenti di Instagram e che faccia ha oggi il social, a distanza di più di otto anni dalla sua nascita (ufficialmente il 6 Ottobre 2010, per l'esattezza). Non è semplicissimo avere una fotografia d'insieme, vista la quantità di informazioni sparse in studi e report di settore, e soprattutto considerata la velocità con cui questi dati si evolvono. Ma questa raccolta è pensata per essere periodicamente ampliata e aggiornata, in modo da tracciare una panoramica sullo stato attuale, ma anche sull'evoluzione e il futuro di Instagram. Statistiche di Instagram Utenti attivi mensili nel mondo: 1 miliardo (Giugno 2018) A giungo 2016 gli utenti mensili di Instagram erano 500 milioni. Dopo 6 mesi, a dicembre, erano già passati a 600. Nei 4... --- ### Ventajas y desventajas de las redes sociales > ¿Cuáles son las ventajas y desventajas de las redes sociales para un negocio? En este blog explicamos los principales beneficios de tener una cuenta activa. - Published: 2019-01-23 - Modified: 2019-04-29 - URL: https://blog.hootsuite.com/es/ventajas-y-desventajas-de-las-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222635 Ventajas y desventajas de las redes sociales ... Cómo han cambiado los tiempos ¿Recuerdas aquellos tiempos en los que las redes sociales eran consideradas una moda pasajera? Un pasatiempo que solo “los jóvenes” usaban y que los negocios nunca se podrían beneficiar de ellas. No es una sorpresa, pero todos los escépticos estaban completamente equivocados. Hoy existen más de 3,900 millones de usuarios en el Internet y más de 2,770 millones de ellos tienen cuentas activas en las redes sociales. ¿Qué es el marketing en las redes sociales? Ventajas de las redes sociales Desventajas de las redes sociales Las plataformas de redes sociales populares se han convertido en gigantes del marketing digital, ofreciendo a los negocios información valiosa e (indispensable) acerca de sus clientes y de una forma (casi siempre gratuita) de mantenerse en contacto con ellos. El jurado ha hablado: utilizar las redes sociales para los negocios ya no son algo opcional. Pero... ¿Cuáles son las ventajas y desventajas de las redes sociales? Y para responder esta pregunta hay que ser muy específicos, ya que esto puede representar en el éxito o fracaso de una estrategia social multimillonaria. Por esta razón te presentamos una lista de las ventajas y desventajas de las redes sociales para todos los negocios. Pero antes, en este video te proporcionamos un poco de contexto alrededor del marketing en las redes sociales. Marketing en las redes sociales Ventajas de las Redes Sociales 1. Descubre a tus clientes Una de las ventajas de las redes sociales... --- ### 7 Profi-Tipps: So peppen Sie Ihre Instagram Stories auf > Mit diesen Features peppen Sie Ihre Instagram-Stories auf. - Published: 2019-01-23 - Modified: 2018-12-18 - URL: https://blog.hootsuite.com/de/instagram-stories-aufpeppen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222123 - Network: Instagram Instagram Stories gewinnen rasant an Beliebtheit, ob als Anzeigenformat oder als kreative Chance für Unternehmen, visuell ihr Profil zu schärfen. Die Zahlen sprechen für sich: mit 400 Millionen Stories pro Tag hat das Format in knapp einem Jahr ein sattes Wachstum um 200 Millionen begeisterte Anwender hingelegt. Für Unternehmen und Marken lohnt es sich, tiefer in das Thema einzusteigen. Christine Colling, Social Media-Koordinator bei Hootsuite, nutzt Instagram Stories ausgesprochen häufig. Deshalb haben wir uns an sie gewandt, um zu erfahren, wie sich das Story-Feature für mehr Engagement und den Aufbau einer Zielgruppe nutzen lässt. Hier kommen ihre sieben Profi-Tipps. Das empfiehlt Instagram-Stories-Profi Christine Colling: 1. Verwenden Sie UTM-Codes in Ihren Links, um nachzuverfolgen, wie sich Ihre Stories schlagen Die Analytics von Instagram kann Link-Klicks nicht tracken. Der erste Tipp von Colling lautet deshalb: nutzen Sie UTM-Parameter – kurze Text-Codes, die sich zu einer URL hinzufügen lassen – um Website-Besucher und Traffic-Quellen nachzuverfolgen. „Es ist so wichtig, URL-Klicks nachzuverfolgen, weil sich damit ermitteln lässt, welcher Content bei Ihrer Zielgruppe ankommt“, erklärt Christine Colling, und führt aus „Daten zu den Vorlieben und Interaktionsmotiven Ihrer Zielgruppe können Lücken in Ihrer Social Media-Strategie aufzeigen und bei Bedarf notwendige Änderungen verdeutlichen. “ Bei verifizierten Accounts lässt sich ein „Swipe-up“-Feature (Wisch nach oben) zu Stories hinzufügen, um Nutzern weitere Informationen über einen Link auf eine andere Seite zur Verfügung zu stellen – in der Regel eine Landing Page oder ein anderer Inhalt. Extra-Tipp: Nicht jeder Account auf Instagram ist verifiziert. Wenn Sie die „Swipe-up“-Funktion nicht nutzen... --- ### Calendrier de contenu des médias sociaux : astuces et modèles > Qu'est-ce qu'un calendrier de contenu des médias sociaux ? C'est l'outil le plus utile de votre boîte à outils marketing pour les réseaux sociaux. - Published: 2019-01-23 - Modified: 2019-06-14 - URL: https://blog.hootsuite.com/fr/calendrier-de-contenu-des-medias-sociaux-astuces-et-modeles/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222355 - Network: Facebook, Instagram, LinkedIn, Twitter Qu'est-ce qu'un calendrier de contenu des médias sociaux ? C'est tout simplement l'outil le plus utile de votre boîte à outils marketing pour les réseaux sociaux. Imaginez : vous possédez une boulangerie et c’est la #FêteDuPain. Vous n'en aviez pas la moindre idée jusqu'à ce qu’un client demande « Dites, vous avez prévu quelque chose pour la fête du pain ? » Et là, vous ne savez pas quoi dire. Mais vous n'êtes pas coupable : vous vous concentrez sur le fonctionnement de votre boutique et vous ne pouvez pas penser à tout ! C'est ici que le calendrier de contenu des médias sociaux entre en jeu : comme on pourrait s'y attendre, c'est un outil pour planifier et programmer tous vos contenus sociaux à l’avance. À l'instar des autres calendriers de contenu, vous choisissez ce que vous voulez publier et quand – mais en tenant compte des spécificités des plateformes sociales. Avec ça, plus aucun risque de manquer un événement commercial. Lisez la suite pour découvrir tout ce que vous devez savoir sur les calendriers de contenu des médias sociaux. Pourquoi utiliser un calendrier de contenu des médias sociaux ? Selon le Content Marketing Institute, 92 % des spécialistes en contenu marketing utilisent les médias sociaux pour distribuer leurs publications. Ceci étant, Buzzsumo démontre que la saturation du contenu complique la tâche des spécialistes marketing car il est de plus en plus difficile de se démarquer dans les flux des clients. La portée naturelle continue de baisser, et il... --- ### Alles was Sie 2019 über LinkedIn Video wissen müssen > Dieser Leitfaden behandelt alles, was Sie über LinkedIn Video wissen müssen – von den Grundlagen bis hin zu den technischen Spezifikationen. - Published: 2019-01-16 - Modified: 2018-12-18 - URL: https://blog.hootsuite.com/de/linkedin-video-2019/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222356 LinkedIn ist immer für eine Überraschung gut. Das weltweit größte Karriere-Netzwerk entwickelt sich ständig weiter und will jetzt sogar beim Erfolgsformat Stories mitmischen. Spätestens mit der Einführung nativer LinkedIn Videos im Jahr 2017 hat LinkedIn bewiesen, dass es mehr als nur eine Plattform für B2B-Content in Langform ist. In einem Jahr generierten LinkedIn-Videobeiträge mehr als 300 Millionen Impressions auf der Plattform. Wenn es um Engagement geht, erzielen die Videos durchschnittlich das Dreifache als Textbeiträge. Außerdem zeigen erste Ergebnisse aus dem Beta-Programm von LinkedIn, dass native Videos von LinkedIn fünfmal eher für Gespräche unter Mitgliedern sorgen, als andere Inhalte. Abgesehen von beeindruckenden Engagement-Statistiken hat sich gezeigt, dass Videomarketing den Umsatz auf Social Media-Plattformen steigert. Laut der Aberdeen Group wächst der Umsatz von Marken, die Videomarketing einsetzen, um 49 Prozent schneller, als bei Unternehmen, die dies nicht tun. Sind Sie bereit, auf den Zug aufzuspringen? Dieser Leitfaden behandelt alles, was Sie über LinkedIn Video wissen müssen – von den Grundlagen beim Einsatz nativer LinkedIn Videos bis hin zu den technischen Spezifikationen. Falls Sie sich inspirieren lassen möchten, scrollen Sie für Beispiele und Ideen einfach nach unten. LinkedIn Videotypen Eingebettete Videos Bei vielen Marken ist es immer noch gängige Praxis, Videos auf eine Video-Hosting-Plattform wie YouTube oder Vimeo hochzuladen und dann den Link auf LinkedIn freizugeben. Das funktioniert. Native Videos sind auf LinkedIn aber in der Regel die effektivere Strategie. Native Videos auf LinkedIn Ein „Natives Video“ ist ein Video, das direkt zu LinkedIn hochgeladen oder auf der Plattform selbst erstellt wird. Im... --- ### 5 elementos poco conocidos de las redes sociales que tienes que utilizar en tu marketing social > Marketing social, 5 elementos poco conocidos de las redes sociales que tienes que utilizar en tu plan de mercadotecnia digital. - Published: 2019-01-15 - Modified: 2019-01-15 - URL: https://blog.hootsuite.com/es/marketing-social-poco-conocido/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222551 - Network: Facebook, Instagram, Twitter, YouTube El mundo de las redes sociales es un espacio en constante evolución e innovación, y a veces mantenerse al tanto puede resultar una tarea laboriosa. Entérate de algunas herramientas de redes sociales que tal vez no conocías y lleva tu marketing social un paso más allá de tus competidores. Las redes neuronales y cómo maximizar la distribución de tu contenido Las redes neuronales son una forma de Inteligencia Artificial que imitan el proceso de las neuronas en los cerebros de los seres humanos para tomar decisiones. A estos programas se les alimenta con múltiples experiencias y opiniones de la vida real para que puedan identificar patrones para entender el comportamiento de un proceso en particular y así predecir conclusiones y resultados en tiempo récord. A primera instancia, este proceso de replicar la inteligencia y emociones humanas parece un concepto futurístico salido de las páginas de Yo, robot de Isaac Asimov. Sin embargo, es algo que ya se ha estado implementando desde hace varios años y es una herramienta invaluable para las redes sociales. Por ejemplo, este es el software que le permite a Facebook reconocer a tus mejores amigos cuando subes una foto y te sugiere etiquetarlos. También, es el programa que le dice a Facebook Ads a que usuarios presentarles tu contenido, y es el algoritmo de Linkedln que te sugiere las mejores vacantes de trabajo y el que le sugiere a los empleadores los mejores perfiles de acuerdo con sus necesidades. La mejor noticia, es que cualquiera puede... --- ### Cómo conseguir seguidores en Facebook: 5 estrategias para impulsar tu perfil o el de tu negocio en las redes sociales > ¿Cómo conseguir seguidores en Facebook? La pregunta del millón, pero te sorprendería de lo sencillo que es lograrlo con estas 5 estrategias profesionales. - Published: 2019-01-14 - Modified: 2019-01-14 - URL: https://blog.hootsuite.com/es/como-conseguir-seguidores-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222538 - Network: Facebook Al ser la red social más popular del microcosmos digital con más de 3 billones de usuarios (y los números continúan creciendo mientras lees este artículo), conseguir seguidores en Facebook es uno de los objetivos principales de todo mercadólogo enfocado en redes sociales. A continuación, te presentamos cinco estrategias para conseguir seguidores en Facebook: Atrápalos con el título y el copy Interacciones más personales Invierte en tu contenido en video Facebook Insights Hazte fácil de encontrar 1) Atrápalos con el título y el copy La calidad y originalidad de tu contenido, ya sea en el texto o en materiales audiovisuales, es sin duda uno de los pilares para conseguir seguidores en Facebook. Esto probablemente ya lo sabías y es la recomendación principal de cualquier lista en internet para conseguir seguidores en Facebook. Sin embargo, en este apartado nos vamos a concentrar en el lenguaje, específicamente en el uso de las llamadas “power words” (palabras de poder) para acompañar tu contenido y conseguir seguidores en Facebook. David Ogilvy, uno de los magnates de la publicidad más exitosos del siglo pasado, bien conocía el poder de usar las palabras correctas. En la década de los sesenta, creó una lista con las palabras más relevantes para el mundo de la publicidad. Aunque los tiempos han cambiado y las redes sociales han transformado la forma en que nos comunicamos, muchas de estas palabras siguen vigentes. Estas son algunas que resultan aplicables a las redes sociales: "Gratis" ¿A quien no le gusta las cosas gratuitas?... --- ### Cómo realizar una Twitter audit tú mismo > Probablemente estás creado una estrategia de marketing en Twitter. ¡Felicidades! estás a mitad del camino. ¿El siguiente paso? una Twitter audit. - Published: 2019-01-11 - Modified: 2019-01-11 - URL: https://blog.hootsuite.com/es/twitter-audit/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222489 - Network: Twitter Twitter Audit ... Si has llegado a este artículo, significa que probablemente has creado y puesto en práctica una estrategia de marketing en Twitter. ¡Felicidades! Ya estás a mitad del camino. Ahora, el siguiente paso es comprobar que tan efectiva –o no– ha probado ser esta estrategia con una twitter audit. Si apenas te encuentras desarrollando un plan de ataque para esta plataforma, la guía a continuación también te será útil para saber en donde debes concentrar tus esfuerzos (¡y tu presupuesto! ). La pregunta del millón: ¿para qué sirve una twitter audit? Una auditoría de Twitter permite a cualquier usuario evaluar sus esfuerzos existentes dentro de la plataforma. Empezando por el tipo de contenido que publicas y el formato que utilizas, hasta el alcance de tus tuits y el nivel de interacción de tu público, con este análisis podrás descubrir qué es lo que mejor funciona para tu perfil, en donde necesitas hacer cambios y qué cosas debes eliminar. ¿Con qué frecuencia debes realizar una twitter audit? Neil Patel explica en su blog que, como mínimo, debes realizarlo trimestralmente. Sin embargo, para obtener mejores percepciones, Patel explica que realizarlo semanalmente es lo ideal. ¡Manos a la obra! Ten claro tus objetivos Antes de comenzar con esta investigación, es vital definir las metas y objetivos que quieres alcanzar para tener una base de comparación y medir los resultados de tu twitter audit de manera objetiva. ¿Te interesa incrementar el nivel de interacción de tus seguidores? ¿Quieres posicionar a tu marca... --- ### I video su LinkedIn: la guida completa per il 2019 > Come utilizzare i video su LinkedIn in ottica di marketing? Ecco tutto quello che c'è da sapere, inclusi esempi di famosi brand, nella nostra guida. - Published: 2019-01-09 - Modified: 2019-01-10 - URL: https://blog.hootsuite.com/it/video-su-linkedin-guida-completa-2019/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222461 Con il lancio dei video nativi nel 2017, LinkedIn ha dimostrato di voler rimanere al passo con le altre piattaforme di social media marketing, e non solo in ottica B2B. Una scelta che si è rivelata decisamente vincente, e che sicuramente continuerà a favorirne la rapida crescita. In un solo anno, i post con video su LinkedIn hanno generato infatti più di 300 milioni di interazioni. In media, significa che hanno triplicato l’engagement rispetto ai post di solo testo. Inoltre, i primi dati ottenuti dal beta program di LinkedIn dimostrano che i video nativi hanno una probabilità di dare inizio a una conversazione fra gli utenti del social cinque volte più alta rispetto a tutti gli altri contenuti. Oltre a questi incredibili dati sull'engagement, si può anche affermare che il video marketing si sia rivelato un ottimo strumento in termini di ROI. Stando all’Aberdeen Group, i brand che utilizzano il video marketing registrano un aumento del proprio flusso di reddito più rapido del 49% rispetto alle aziende che non lo fanno. Sei pronto a cogliere questa incredibile opportunità anche tu? Questa guida ti spiegherà tutto quello che c'è da sapere sui video di LinkedIn, dalle basi ai dettagli sulle specifiche tecniche, passando per una serie di interessanti esempi da cui prendere spunto. Tipologie di video su LinkedIn I video incorporati È ancora pratica comune di molti brand quella di caricare i video su una piattaforma come YouTube o Vimeo e poi condividere il link su LinkedIn. Funziona, ma per vari... --- ### Every Type of Facebook Ad You Should Be Using to Grow Your Business > Find out which Facebook ad types will best help you accomplish your social media business goals and maximize ROI in 2019. - Published: 2019-01-02 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/facebook-ad-types/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_2222411 - Network: Facebook There’s a reason Facebook is the top platform for both B2C and B2B businesses: Facebook ads work. Perhaps a little too well. Despite recent scandals, Facebook remains the world’s biggest social media platform. More than one billion people log on to Facebook every day. Facebook ads remain one of the most important components of any social media marketing strategy. But between formats, specifications, placements, objectives, and calls-to-action, there’s a lot to figure out. This guide will cover the key differences and benefits of the top Facebook ad types. Read on to determine which ads will best help you accomplish your business goals and maximize ROI. 11 Facebook ad types you should know in 2023 Facebook photo ads All ads on Facebook are required to have an image, and that’s because images are powerful. They’re the first things people will see when engaging with your ads. That’s also why a well-executed Facebook photo ad is often enough to do the trick. Single image ads are the easiest to make on Facebook. Start with a clear concept, then find or create a standout image and accompany it with copy and a clear CTA. These ads can be used across the most placements on Facebook, making them especially ideal for accomplishing brand awareness, engagement, reach, and even store visit goals. Tips for Facebook photo ads Choose a compelling subject. Arrangements, people, or displays are among the options recommended by Facebook. Make quality a priority. No blurry, over or under exposed photos. And upload... --- ### L'histoire des médias sociaux en 29 moments forts > Les médias sociaux en 29 moments forts. Certains des « moments » les plus décisifs de l'histoire des médias sociaux réunis dans cette article - Published: 2019-01-02 - Modified: 2018-12-17 - URL: https://blog.hootsuite.com/fr/lhistoire-des-medias-sociaux-en-29-moments-forts/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222345 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter L'histoire des médias sociaux en 29 moments forts, les plus décisifs de l'histoire des médias sociaux, de la création du tout premier réseau social (dans les années 1990) aux derniers changements que connaissent des réseaux comptant des milliards d'utilisateurs. Alors asseyez-vous, détendez-vous et plongez dans un passé qui raconte l'avenir. Les 29 moments décisifs de l'histoire des médias sociaux 1. Naissance du premier site de médias sociaux (1997) Sur l'un des premiers véritables sites de médias sociaux, à savoir SixDegrees. com, on peut configurer une page de profil, créer des listes de contacts et envoyer des messages au sein de réseaux. Le site compte environ un million d'utilisateurs, avant d'être racheté pour 125 millions de dollars, puis fermé en 2000. Après un modeste retour quelques années plus tard, le site subsiste aujourd'hui. 2. Hot or Not (2000) Comment oublier Hot or Not ( AmIHotorNot. com ), site qui invitait les utilisateurs à poster des photos d'eux-mêmes afin d'être évalués par les autres utilisateurs en fonction de leur charme. Selon la rumeur, le site aurait influencé les créateurs de Facebook et de YouTube, et il aurait alimenté le manque de confiance de millions de personnes. Après avoir été vendu plusieurs fois, le site a été revisité sous forme de « jeu » en 2014 par ses nouveaux propriétaires. 3. Friendster (2002) Puis vint le meilleur ami pour la vie : Friendster. Lancé en 2002, Friendster est à l'origine un site de rencontre, qui permet aux utilisateurs à faire la connaissance d'amis... --- ### Sticker Domande di Instagram: come utilizzarlo nelle Storie > Conosci lo sticker Domande di Instagram? Ecco una mini-guida e tanti esempi di brand che lo stanno utilizzando al meglio. - Published: 2019-01-02 - Modified: 2019-01-10 - URL: https://blog.hootsuite.com/it/sticker-domande-di-instagram-come-utilizzarlo-nelle-storie/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222487 - Network: Instagram Sai come utilizzare lo sticker Domande di Instagram? Aggiungi un po' di divertimento nelle Storie Nel luglio dello scorso anno, Instagram ha introdotto una nuova funzionalità divertente e interattiva per i suoi utenti: si tratta dello sticker Domande, che permette ai follower di inviare quesiti all'interno delle Storie. A ciascuna domanda ricevuta, si può rispondere pubblicamente in una nuova Storia. Se il pubblico ama così tanto Instagram, è anche per la sua natura conversazionale, che permette di connettersi ad utenti e brand in vari modi diversi: attraverso commenti ai post, condivisione delle Storie, messaggi privati o rispondendo a funzionalità divertenti come le domande. Lo sticker Domande è veramente semplice da utilizzare e conferisce alle Storie di Instagram ancora più creatività e interesse. Abbiamo raccolto di seguito tutto quello che c'è da sapere, una mini-guida su come utilizzarlo, qualche utile consiglio e tanti esempi di brand che lo usano al meglio! Lo sticker Domande di Instagram: come si usa #1 Trova lo sticker Domande e aggiungilo alle tue Storie Così semplice che facciamo prima a fartelo vedere (se hai impostato come lingua di default per l'app l'italiano, al posto di Questions troverai Domande). #2 Scrivi la tua domanda Il testo di default è "Fammi una domanda" (Ask me a question), ma puoi cambiarlo come vuoi purché rientri nei 50 caratteri. Una volta postata la domanda, i tuoi follower potranno rispondere per tutto il tempo in cui la tua Storia rimarrà attiva (24 ore o fino a quando deciderai di eliminarla). #3... --- ### A Day in the Life of a Hootsuite Social Media Pro > "A Day in the Life of a Hootsuite Social Media Manager" is a behind the scenes video following Hootsuite's own team of social media experts. - Published: 2018-12-27 - Modified: 2019-02-05 - URL: https://blog.hootsuite.com/hootsuite-social-media-pro-video/ - Categories: Strategy - Tags: English - : pll_wpml_2222611 When engaging with followers on social media, we always recommend that marketers aim to be as authentic as possible. And one way social marketing professionals can do this is by showing what life’s like behind the scenes at their organization. People are often hungry to see the inner workings of companies and organizations they follow on social—audiences want a peak behind the curtain. An organization’s social audience is likely interested to see what it’s like to work there, and how it operates. Behind the scenes content is a great way to show off positive aspects of your organization’s culture, processes, and working environment. It’s both a content marketing tool and a recruitment tool. Not surprisingly then, Hootsuite’s own social marketing team has found that some of our most popular content shows what it’s like to work at Hootsuite—and how the team operates day to day. In response to this need, the Hootsuite Academy team created a "Day in the Life of a Hootsuite Social Media Manager. " In this video, the team talks about what it’s like to manage social for Hootsuite and offers up tips and best practices for fellow social marketers. https://youtu. be/8tFw72Wnci0 This video is the first in a series that offers insights into how an industry leading social media team conducts its business day to day. Customer Zero Hootsuite’s own social marketing operation is a sort of laboratory for new Hootsuite products, features and updates. Our team test drives products and provides valuable feedback to our... --- ### Wie Sie Ihr Targeting mit Facebook Zielgruppen-Insights verbessern > Facebook Zielgruppen-Insights liefern jede Menge Daten zur Demografie Ihrer Zielgruppe. Damit Sie Ihre Anzeigen genau auf Ihr Publikum abstimmen können. - Published: 2018-12-19 - Modified: 2018-12-13 - URL: https://blog.hootsuite.com/de/facebook-zielgruppen-insights/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222295 - Network: Facebook Eine von vier Facebook-Unternehmensseiten nutzt heute Paid Media. Der Wettbewerb um das Interesse der Nutzer ist härter geworden und das Volumen an bezahlter Werbung steigt ständig. Allein für Deutschland wurde für 2018 ein Umsatz mit mobiler Social Media-Werbung von über 1 Milliarde Euro prognostiziert, für Desktop-Werbeformate liegt die Prognose bei 373 Millionen Euro. Wer sich von der Flut der Social Media-Anzeigen abheben will, sollte seine Zielgruppen daher sehr genau kennen. Facebook unterstützt dabei. Facebook Zielgruppen-Insights liefern Ihnen jede Menge Daten zur Demografie Ihrer Zielgruppe. Damit können Sie Ihre Anzeigen sehr genau auf Ihr Publikum abstimmen. Ein besseres Targeting bedeutet zudem, dass Sie nur für die Ansprache von Personen zahlen, die sehr wahrscheinlich zu Ihren Kunden werden. Außerdem sind Einsichten in die Zielgruppe nützlich, um Ihre Posts so anzupassen, dass Sie die richtigen Inhalte im richtigen Ton und zum richtigen Zeitpunkt bereitstellen, um bestehende Follower bestmöglich bei der Stange zu halten. Sie haben Zugriff auf übergreifende Informationen wie Alter oder Geschlecht Ihrer Follower, können aber auch detailliertere Insights zu Jobtiteln, Hobbys oder dem Beziehungsstatus gewinnen. So funktioniert’s. Facebook Zielgruppen-Insights nutzen – 5 einfache Schritte Sie finden Facebook Zielgruppen-Insights im Facebook Werbeanzeigenmanager. Das heißt: Zugriff auf Zielgruppen-Insights haben ausschließlich Business-Nutzer. Hinweis: Bevor Sie tiefer in die Materie einsteigen, müssen Sie zuerst eine Unternehmensseite auf Facebook einrichten. Schritt 1. Wählen Sie eine Zielgruppe aus, zu der Sie Insights wünschen Öffnen Sie das Zielgruppen-Insights Dashboard. Wenn Sie mehr als einen Account betreiben, wählen Sie den für Insights erwünschten im Dropdown-Menü oben rechts aus. Wählen... --- ### Les 8 moments qui ont changé les médias sociaux en 2018 > Scandale Cambridge Analytica, changement d'algorithme de Facebook et RGPD, découvrez les 8 moments qui ont changé les médias sociaux en 2018. - Published: 2018-12-19 - Modified: 2018-12-18 - URL: https://blog.hootsuite.com/fr/les-8-moments-qui-ont-change-les-medias-sociaux-en-2018/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222340 - Network: Facebook, Instagram, LinkedIn, Twitter Alors que cette année touche à sa fin, nous aimerions revenir sur les 8 moments qui ont changé les médias sociaux en 2018. Scandale Cambridge Analytica, changement d'algorithme de Facebook, modifications des interfaces de programmation et entrée en vigueur du RGPD – l'année 2018 a été marquée par d'importants changements pour notre secteur. Médias sociaux : les 8 révolutions qui ont marqué 2018 L'algorithme de Facebook fait peau neuve L'année a débuté par un grondement. Le 11 janvier, Mark Zuckerberg, annonce sur sa propre page Facebook : « Notre communauté nous a signalé que les contenus publics – publications d'entreprises, de marques et de médias – se sont tellement développés qu'ils évincent complètement les publications personnelles qui nous permettent d'interagir les uns avec les autres. » Dans un communiqué de presse, Adam Mosseri, directeur du fil d'actualité, a expliqué que désormais, l'algorithme de Facebook « donnerait la priorité aux publications d'amis et de membres de la famille, plutôt qu'aux contenus publics ». Facebook sanctionne notamment les types de contenus suivants : Les contenus publics, y compris les vidéos et autres publications d'éditeurs ou d'entreprises ; Les contenus de type « engagement bait » (ou appât à l'engagement) qui incitent à la génération de conversations (ou d'engagement) artificiels ; Les contenus d'actualité, en particulier les éditeurs de marques peu connues ou de sujets de niche (comprenez : les fake news et les politiques extrémistes). S'il est clair que les contenus auront plus de difficultés à se saisir de la portée naturelle,... --- ### Le nuove funzioni di Instagram che vorremmo per il futuro > Le nuove funzioni di Instagram che vorremmo tanto venissero introdotte? Ne abbiamo raccolte 10: per ora sono solo nella lista dei desideri, ma chissà... - Published: 2018-12-13 - Modified: 2018-12-27 - URL: https://blog.hootsuite.com/it/nuove-funzioni-di-instagram-che-vorremmo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222382 - Network: Instagram Nuove funzioni di Instagram? Ecco la nostra semi-seria lista dei desideri Con oltre un miliardo di utenti e una media di 95 milioni di post condivisi ogni giorno, si può decisamente affermare che Instagram sia una delle piattaforme social più importanti e in continua ascesa del momento, sia per i consumatori che per i brand. Ma quante cose sono cambiate dal suo lancio, e che scenario si prospetta per il futuro? Nonostante a volte sembri quasi che venga rilasciata una novità alla settimana, nella lista dei desideri degli utenti rimangono sempre una serie di feature non (ancora) disponibili su cui è bello fantasticare. In fondo, per quanto tempo avevamo sognato e atteso il multi-account, e poi alla fine è arrivato? Guardando al 2019, abbiamo pensato allora di stilare un elenco delle principali feature che la maggior parte degli utenti vorrebbe tanto avere su Instagram. Alcune abbastanza improbabili, altre un po' meno, chissà. Una cosa però è certa: Instagram non smette mai di stupirci, quindi let's dream big. 10 funzioni di Instagram che non esistono, ma vorremmo tanto che esistessero #1 Trasformare il feed in una timeline cronologica Non è certo un segreto che il cambiamento dell’algoritmo di Instagram sia stato molto discusso e non troppo gradito (molti, infatti, gli hanno attribuito un forte calo di engagement sui post). Tornare indietro per ora sembra impossibile, ma permettere agli utenti di scegliere come visualizzare il proprio feed − come fa ad esempio Facebook − restituirebbe all’utente un senso di autonomia non da... --- ### I contest su Instagram: consigli e idee per organizzarli al meglio > Stai pensando di organizzare un contest su Instagram ma non sai da dove iniziare? Qui trovi una serie di suggerimenti ed esempi da cui trarrre ispirazione! - Published: 2018-12-06 - Modified: 2018-12-07 - URL: https://blog.hootsuite.com/it/contest-su-instagram-consigli-idee/ - Categories: Strategy - Tags: Italiano - : pll_wpml_2222266 - Network: Instagram Un contest su Instagram è un'ottima strategia per aiutare il tuo brand a farsi notare su una piattaforma che conta oltre un miliardo di utenti. Iniziative quali concorsi e premi possono contribuire ad accrescere l'engagement e fare in modo che i tuoi contenuti non vengano ignorati dall'algoritmo di Instagram. Prima di buttarsi a capofitto nel lancio di un contest, però, è bene informarsi su alcuni aspetti importanti, sia a livello operativo che strategico. Tipologie di contest su Instagram Dopo esserti "messo in regola con le regole" per i contest su Instagram, decidi il tipo di contest più adatto al tuo brand e gli obiettivi che ti proponi di raggiungere. Ecco alcune opzioni. Metti like e commenti per vincere Si tratta dell'idea di contest su Instagram più comune e anche quella che prevede la modalità di partecipazione più facile, specie nei casi in cui basta solo su un like. Questo tipo di contest è anche facile da moderare, in quanto non richiede il monitoraggio di hashtag o la gestione delle partecipazioni. Ecco un esempio: il brand di intimo Cosabella lancia un contest settimanale sulla propria pagina Instagram, in cui solitamente viene chiesto agli utenti di aggiungere un like al post in questione o di seguire la pagina, nonché di pubblicare commenti legati al tema rappresentato. Bisogna dire che la facilità di partecipazione a questi concorsi può costituire una sfida per i marketer. Se l'iniziativa è usata come tecnica di generazione di lead, probabilmente riuscirai nell'intento di attirare l'attenzione di un gran... --- ### Comment créer une publicité Instagram en 10 minutes > Une publicité Instagram constitue le moyen idéal de partager votre contenu avec le milliard d’utilisateurs de la plateforme. - Published: 2018-12-05 - Modified: 2019-07-30 - URL: https://blog.hootsuite.com/fr/publicite-instagram-en-10-minutes/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222025 - Network: Instagram Une publicité Instagram constitue le moyen idéal de partager votre contenu avec le milliard d'utilisateurs de la plateforme. Elle vous sera d'une aide précieuse pour accroître votre nombre d'abonnés, développer votre marque et stimuler vos ventes. Le meilleur moyen de réussir votre stratégie de publicité Instagram consiste à expérimenter et perfectionner votre contenu en permanence. Générer et tester rapidement des annonces vous permettra de savoir en un rien de temps ce qui fonctionne le mieux pour votre marque et votre public cible. Il n'est pas nécessaire que vous passiez des heures et des heures à l'élaboration de chacune d'entre elles : il vous faut simplement comprendre quels ingrédients sont essentiels pour rendre une publicité incontournable. Dans cet article, nous allons vous aider à créer une publicité parfaite sur Instagram en seulement 10 minutes. Vous êtes prêt ? Allons-y ! Bonus : Téléchargez notre liste de contrôle gratuite pour découvrir comment un aventurier photographe est parvenu à rassembler 110 000 abonnés sur Instagram, sans budget et sans équipement hors de prix. 1ère minute : Définissez votre objectif Lorsque les utilisateurs verront votre publicité, que souhaitez-vous qu'ils fassent ? Une annonce sur Instagram n'a rien d'un couteau suisse : elle ne doit avoir qu'une seule utilité. Faites-vous la promotion d'un nouveau produit ? Partagez-vous une offre à durée limitée ? Essayez-vous d'accroître la notoriété de votre marque ? Choisissez l'objectif qui correspond le mieux au but de votre stratégie publicitaire. Il doit être clair et simple, à la fois pour vous et... --- ### Eine (nicht ganz ernst gemeinte) Wunschliste für neue Instagram-Funktionen > Instagram wartet oft mit Updates und neuen Produkt-Features auf. Wir haben ein paar Vorschläge für neue Instagram-Funktionen für die nächste Runde gesammelt. - Published: 2018-12-05 - Modified: 2018-12-06 - URL: https://blog.hootsuite.com/de/wunschliste-instagram-funktionen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222170 - Network: Instagram Mit weltweit 1 Milliarde Nutzern und 95 Millionen täglich geteilten Posts, gehört Instagram zu den wichtigsten Social Media-Plattformen - sowohl für Privatpersonen als auch für Unternehmen. Doch obwohl gefühlt jede Woche ein neues Update oder Instagram-Feature auf den Markt geworfen wird, gibt es dennoch Momente, in denen wir in unseren Tagträumen versunken über weitere Funktionen nachdenken. Unsere Wunschliste: 10 Instagram-Funktionen, die so noch nicht existieren 1. Die Möglichkeit, für den eigenen Feed die chronologische Timeline einzustellen Seit seiner Einführung wurde der Instagram Algorithmus heiß diskutiert. Es gibt ebenso viele Befürworter, wie Gegner. Die Möglichkeit zu entscheiden, wie sie ihren eigenen Feed sehen möchten - so wie es bei Facebook möglich ist - würde den Nutzern ein Gefühl von Autonomie wieder geben. Darüber hinaus würde Instagram so wertvolle Insights darüber erhalten, wie Menschen die Plattform nutzen. 2. Stories auch nach ihrer Veröffentlichung bearbeiten Das kennt wahrscheinlich jeder: Die Story ist nach aufwendiger Planung und Produktion endlich hochgeladen, nach ein paar Stunden schaut man im Stories-Feature nach, wer sich das gute Stück angesehen hat und dann der Schock: ein Rechtschreibfehler! Dieses kleine Feature könnte so einige Peinlichkeiten verhindern. 3. Darüber informiert werden, wenn jemand aufhört Dir zu folgen Seit es die sozialen Medien gibt, wünschen sich Nutzer dieses Feature, aber keine Plattform hat es bislang möglich gemacht zu sehen, wer einem “entfolgt”. Wenn Sie wirklich wissen wollen, wer wann aufgehört hat Ihnen zu folgen gibt es Drittanbieter, die Ihnen dabei helfen das herauszufinden. Das direkt auf der Plattform sehen zu können hätte... --- ### Hashtag su LinkedIn: la guida completa > Hashtag su LinkedIn: vale la pena usarli? E in che modo? Tutto quello che c'è da sapere sull'argomento in una mini-guida in 15 semplici passi. - Published: 2018-11-28 - Modified: 2024-01-30 - URL: https://blog.hootsuite.com/it/hashtag-su-linkedin-guida-completa/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_2221848 - Network: LinkedIn Hashtag su LinkedIn: sì o no? Di sicuro usi già da tempo gli hashtag su Instagram e Twitter. Non tutti sanno però che anche su LinkedIn gli hashtag rappresentano un valido strumento per dare visibilità ai post. Introdotti nel 2018 - quindi molto in ritardo rispetto ad altre piattaforme - si muovono tuttavia in un terreno un po' diverso rispetto al tradizionale. Essendo LinkedIn una piattaforma professionale, è importante che gli hashtag si mantengano su questo tenore. Gli hashtag che vanno per la maggiore altrove, non sempre sono appropriati su LinkedIn. Ecco perché abbiamo preparato questa mini guida dedicata agli aspetti basilari degli hashtag, con best practice e consigli specifici per l'utilizzo di hashtag su LinkedIn, ed infine una sezione dedicata a quelli più popolari in uso sulla piattaforma. Come usare gli hashtag su LinkedIn Dove si possono utilizzare gli hashtag su LinkedIn? Nei post (LinkedIn li chiama "aggiornamenti") e negli articoli di LinkedIn. Aggiungerli negli aggiornamenti è semplice e immediato, nulla di diverso da quello che fai solitamente sugli altri social. Per aggiungerli agli articoli interni a LinkedIn: Dalla pagina iniziale, clicca su Scrivi un articolo, sotto il riquadro Aggiorna. Quando sei pronto per pubblicare la tua bozza di articolo, clicca su Pubblica nell'angolo in alto a destra. Comparirà una finestra. In Comunica alla rete il contenuto del tuo articolo, aggiungi un testo introduttivo, insieme ai relativi hashtag. Al momento della pubblicazione, apparirà come un commento sopra l'articolo. Nota bene: una volta cliccato su Pubblica, non sarà più possibile... --- ### Snapchat Insights : Comment utiliser l'outil d'analyse Snapchat > La performance de votre campagne Snapchat est primordial. Grâce à Snapchat Insights, vous allez pouvoir déterminer le ROI de la plateforme très facilement. - Published: 2018-11-28 - Modified: 2018-11-27 - URL: https://blog.hootsuite.com/fr/snapchat-insights-comment-utiliser-loutil-danalyse/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222086 - Network: Snapchat Attendu depuis très longtemps par les influenceurs et les marques, l’outil Snapchat Insights propose de connaître bien plus que le simple nombre de vues d’une story. Snapchat est un réseau social encore très utilisé, notamment chez la génération Z. Analyser les données des contenus Snapchat est donc primordial pour savoir si oui ou non la cible a été touchée et si elle a apprécié votre contenu. Pourquoi Snapchat Insights est important ? Parce que cela vous permet de prouver le retour sur investissement (ROI) de la plateforme en vous aidant à : Obtenir des informations sur votre audience Découvrir quels sont les contenus qui enregistrent la meilleure performance auprès de votre public Obtenir un avantage concurrentiel sur le marché Débloquer des stratégies d'engagement Découvrir les moments clés pour susciter l'engagement Grâce à l'outil d'analyse intégré Snapchat Insights, vous pouvez surveiller et optimiser vos indicateurs Snapchat, y compris : Un rapport détaillé du nombre de vues de vos stories : combien de personnes ont consulté votre story sur les semaines, mois et années écoulés. Les données démographiques des utilisateurs : leur âge, leur localisation, leur sexe et leurs centres d'intérêt. Les taux de complétion : combien d'utilisateurs visionnent une story Snapchat jusqu'à la fin. Voici un aperçu de cet outil et de la façon dont vous pouvez l'utiliser pour en savoir plus au sujet de votre public. Comment utiliser Snapchat Insights Dans le cadre de votre stratégie d'utilisation des médias sociaux, connaître la performance de votre campagne Snapchat est primordial. Par chance,... --- ### Cosa sono i pod di Instagram, e perché te li sconsigliamo > Cosa sono i pod di Instagram? Se sei ossessionato da follower ed engagement molto probabilmente ne avrai sentito parlare. Ecco la nostra esperienza diretta! - Published: 2018-11-21 - Modified: 2018-11-21 - URL: https://blog.hootsuite.com/it/cosa-sono-i-pod-di-instagram-e-perche-li-sconsigliamo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222121 - Network: Instagram Se sei alla disperata ricerca di follower ed engagement probabilmente ne avrai sentito parlare. Ecco la nostra esperienza diretta sui pod di Instagram! Se avessi la bacchetta magica, cosa cambieresti del tuo profilo Instagram? Con ogni probabilità faresti aumentare l'engagement, giusto? Più like, follower e commenti! Bello sognare, eh? Eppure sappiamo bene che non è per niente facile. Non è impossibile, certo, ma decisamente un'impresa ardua, che richiede abilità, tempo e... in alcuni casi, purtroppo, qualche aiutino. Se la lotta ai BOT è iniziata ufficialmente da ormai un paio d'anni, con la chiusura di Instagress, di certo il problema dei trucchi poco ortodossi per aumentare follower e like su Instagram non è risolto. Si possono sempre comprare, oppure si possono utilizzare app che consentono di ottenere like in cambio dei tuoi like. E poi ci sono i pod. Ne hai mai sentito parlare? Di questi "gruppi organizzati" fanno parte molti utenti di Instagram, anche se ovviamente non ne parlano, o non lo ammetteranno mai. Di cosa si tratta esattamente? La nostra lead copywriter ha pensato di provare in prima persona alcuni pod di Instagram per vedere se e come funzionano, capirne le dinamiche e... confermare la nostra opinione con un'esperienza diretta. Spoiler alert: noi sconsigliamo di utilizzarli, come per ogni pratica che prevede di giocare "sporco" e falsare le dinamiche dei social. Di seguito trovi l'esperienza di Emma Brown (che, per inciso, non ha nessun legame con la nota cantante). Fai tesoro dei suoi consigli, buona lettura! Dunque, prima di... --- ### Comment vendre grâce à la fonctionnalité Instagram Shopping > Un océan d'opportunité offert par Instagram Shopping. Découvrez une nouvelle façon de vendre vos produits directement sur Instagram. - Published: 2018-11-19 - Modified: 2018-11-20 - URL: https://blog.hootsuite.com/fr/comment-vendre-grace-a-la-fonctionnalite-shopping-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_2222042 - Network: Instagram Avec plus d'un milliard d'utilisateurs, Instagram est sans conteste la plateforme incontournable pour les marques qui souhaitent avoir un impact sur les médias sociaux. L'accent qu'elle met sur les visuels nets et de haute qualité en font un outil idéal pour mettre des produits en avant. Or, désormais, il est également possible d'y faire des achats. 60 % des utilisateurs (soit 600 millions de personnes) recherchent et découvrent de nouveaux produits sur Instagram. Mais, suite au lancement d'Instagram Shopping en février 2018, les marques peuvent désormais identifier des produits dans les publications et rediriger les clients directement vers l'article qu'ils souhaitent acheter. En juin 2018, la plateforme a été encore plus loin en rendant accessible à quelques marques la fonctionnalité Shopping dans les Stories. Avec plus de 400 millions d'utilisateurs regardant les Stories chaque mois, cet outil est en passe de devenir une source d'inspiration visuelle et de découverte de produits encore plus précieuse. Dans cet article, vous apprendrez : Comment configurer Instagram Shopping de sorte à stimuler vos ventes et interagir avec vos clients Comment optimiser la fonction Shopping dans vos publications pour obtenir un maximum d'engagement et d'impact Comment configurer la fonctionnalité Shopping dans les Stories Comment configurer la fonction Shopping dans vos publications Instagram Vous devrez suivre quelques étapes avant de pouvoir commencer à vendre des produits sur Instagram. Étape 1 : Faites approuver votre profil professionnel Seules les entreprises peuvent vendre des produits sur Instagram. À ce stade, il est uniquement possible de vendre des objets... --- ### Siete pasos para construir tu branding personal en redes sociales > Branding personal ... Estemos consciente de ello o no, todos somos una marca. Todos. Y en esta guía te mostraremos cómo puedes mejorar tu presencia en línea. - Published: 2018-11-16 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/es/branding-personal-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_2222044 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, YouTube Branding personal. Estemos consciente de ello o no, todos somos una marca. Todos. Tom Peters, el autor y líder en gestión empresarial que acuñó el término personal branding en 1997, explica en su ensayo - La marca llamada tú - que “para estar en el mundo de los negocios en la actualidad, nuestro trabajo más importante es ser la cabeza de marketing de la marca llamada Tú”. El branding personal es el arte de potenciar nuestras cualidades únicas y controlar la narrativa de la marca Tú. En las últimas décadas hemos visto la creación y declive de varios vehículos de comunicación que nos han permitido transmitir el valor de nuestra marca; las redes sociales brindan el canal contemporáneo perfecto para hacerlo. Así que ya seas un emprendedor, líder de pensamiento, freelancer o simplemente estés buscando oportunidades laborales, impulsar tu branding personal en plataformas como Facebook, Linkedln o Instagram puede ser un catalizador indispensable para tu vida profesional. A continuación, te explicamos cómo lo puedes lograr en siete sencillos pasos que canalizarán el poder de las redes sociales. Cómo destacar en el universo digital Hacerse notar en el saturado mundo digital puede parecer una tarea abrumadora. Sin embargo, encontrar un nicho específico te puede quitar muchos dolores de cabeza. El primer paso para encontrarlo es la introspección. Rob Brown, experto en networking y autor del bestseller Cómo construir tu reputación, sugiere empezar con un FODA, con el cual puedes identificar tus fortalezas, oportunidades, debilidades y amenazas. Complementa este cuestionario con preguntas... --- ### LinkedIn per le aziende: la guida completa > LinkedIn per le aziende: la guida completa per la strategia di content e social marketing del tuo business. - Published: 2018-11-14 - Modified: 2018-11-14 - URL: https://blog.hootsuite.com/it/linkedin-per-le-aziende-guida-completa/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2222010 LinkedIn per le aziende: scopri come integrare il social nella strategia di marketing del tuo business Con oltre 562 milioni di utenti, LinkedIn è la piattaforma di professional networking più popolare e apprezzata al mondo, in cui la qualità dei contatti conta decisamente più della quantità: non è tanto chi e quante persone sono nella tua cerchia, ma anche le loro connessioni, l'esperienza, le skills, i contenuti di valore condivisi che generano ogni giorno conversazioni, punti di vista e scambi di opinione in qualunque settore professionale. Questo è il vero potere di LinkedIn: offrire la possibilità ai singoli utenti di espandere le proprie conoscenze - nel senso lato del termine - migliorandone il personal e professional branding, e l'opportunità alle aziende di perfezionare l'immagine e la reputazione sia in ottica B2C che B2C. Ma non solo: LinkedIn è anche il social network numero uno per la lead generation. Ecco perché, se utilizzi LinkedIn solo per accrescere il numero di utenti della tua rete e trovare nuove opportunità lavorative, sicuramente ne stai sfruttando le potenzialità solo in minima parte. LinkedIn è un'ottima risorsa soprattutto per le aziende, e se hai un business dovresti decisamente integrarlo nella tua strategia di marketing. Come? Partendo dalle Pagine aziendali, che, secondo i dati fornitici direttamente da LinkedIn, generano il doppio dei visitatori se sono provviste di tutte le informazioni complete. I numeri mostrano che una presenza attiva sul social - almeno mensile - porta ad acquisire nuovi follower sei volte più in fretta. Ti abbiamo... --- ### Zwischencheck: Lagen wir mit unseren Trendprognosen für 2018 richtig? > Bevor wir uns intensiv mit dem Ausblick auf 2019 beschäftigen, überprüfen wir, ob sich unsere Social Media-Prognosen vom letzten Jahr bewahrheitet haben. - Published: 2018-11-13 - Modified: 2018-11-02 - URL: https://blog.hootsuite.com/de/zwischencheck-trendprognosen-2018/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2221939 Trendprognosen sind im Trend. Wer will (oder muss) nicht wissen, wohin seine Branche oder ein bestimmter Markt steuert und welche Herausforderungen das nächste Jahr oder gar Jahrzehnt mit sich bringt? Das Deuten der Zukunft basiert zunehmend auf Daten. Doch auch für den Blick in die digitale Glaskugel sollte man sich vor Augen halten, dass künftige unvorhersehbare Ereignisse auch die klarste Analyse auf den Kopf stellen können. Jeder kann sich an Voraussagen für die Zukunft versuchen. Aber damit ins Schwarze zu treffen, ist nicht ganz so einfach. Ende 2017 haben wir unseren dritten jährlichen Social Media Trends-Report vorgelegt. Dieses Projekt liegt uns ganz besonders am Herzen und erfordert sowohl Leidenschaft wie umfassende Marktrecherchen. Wir prognostizierten fünf maßgebliche Trends für 2018 und haben in unserem Report beleuchtet, was diese für Unternehmen auf der ganzen Welt bedeuten. Bevor wir uns intensiv mit dem Ausblick auf 2019 beschäftigen, wollten wir doch mal überprüfen, ob sich unsere Prognosen vom letzten Jahr bewahrheitet haben. Im Weiteren erfahren Sie: Welche Trends Marken in 2018 bewegten Social Media-Events und -Entwicklungen, die wir nicht voraussagen konnten Welche großen Veränderungen die führenden Social Media-Plattformen vollzogen haben Trend 1: Die Evolution des Social Media-ROI Hatten wir recht? Absolut. Als wir uns mögliche Entwicklungen in 2018 ansahen, zeigten unsere Recherchen eine starke Konzentration auf den Social Media-ROI. Geeignete Kennzahlen gab es reichlich – diese mit Geschäftsergebnissen zu verknüpfen, erwies sich aber als deutlich schwieriger. Das Thema brannte 56 Prozent der Teilnehmer unserer Hootsuite Social Media-Trends-Umfrage für 2018 derart unter den Nägeln, dass... --- ### Le migliori app di editing per Instagram > Quali sono le migliori app di editing per Instagram? Abbiamo selezionato per te le più utilizzate, come VSCo, Snapseed, e molte altre ancora. - Published: 2018-11-08 - Modified: 2018-11-08 - URL: https://blog.hootsuite.com/it/migliori-app-di-editing-per-instagram/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2221975 - Network: Instagram Vuoi aggiungere un tocco di personalità alle tue immagini e creare uno stile riconoscibile? Scegli tra queste app di editing per Instagram! L'app di Instagram ha un buon numero di funzionalità per editare nativamente le immagini. Tuttavia, per accedere ad un'ampia gamma di opzioni e rendere il risultato più professionale, la maggior parte degli utenti si affida ad app studiate appositamente per l'editing di immagini. Sperimentando e utilizzando in modo creativo queste app, col tempo riuscirai a sviluppare e definire un look distintivo per la tua gallery. Ispirati ai profili che segui e che ti piacciono particolarmente, ma ricordati che la parte più bella non è riprodurre immagini tutte uguali ma riuscire a spiccare per originalità. Ecco alcune app di editing per Instagram che abbiamo selezionato per te. Ce ne sono davvero tante, ma queste sono di sicuro le più utilizzate e professionali. Buon divertimento! 8 App di editing per Instagram #1 VSCO Chiedi ad un po' di Instagramer quale sia l'app di editing per Instagram in cima alle loro preferenze, e molto probabilmente la risposta sarà sempre la stessa. VSCO è una delle app più apprezzate anche dai fotografi esperti, ed è facile capirne il perché. VSCO (si pronuncia "visco") è nota infatti per l'ampia selezione di filtri, molti dei quali sono inclusi gratuitamente al momento del download dell'app. Chi poi volesse usufruire delle feature più avanzate, può ottenere a pagamento l'accesso ad una vastissima gamma di filtri, molti dei quali simulano le caratteristiche della fotografia cinematografica, conferendo così... --- ### 35 astuces et fonctionnalités Snapchat dont vous ignoriez probablement l'existence > La majorité des meilleures fonctionnalités Snapchat sont bien cachées: nous vous montrons ici comment y accéder et ainsi posséder tout l'arsenal Snapchat. - Published: 2018-11-07 - Modified: 2018-11-06 - URL: https://blog.hootsuite.com/fr/astuces-et-fonctionnalites-snapchat/ - Categories: Stratégie - Tags: Français - : pll_wpml_341944 - Network: Facebook, Instagram, LinkedIn, Twitter Ces quelques manipulations sont de vraies astuces. En effet, une grande partie des meilleures fonctionnalités de Snapchat sont bien cachées, ou tout simplement peu intuitives. Cependant, si vous parvenez à maîtriser ces quelques trucs et astuces, vous disposerez bientôt de tout un arsenal de nouveaux outils qui aideront votre marque à maîtriser Snapchat. Tout au long de ce guide, nous vous montrerons comment accéder à ces fonctionnalités méconnues, et en découvrir d'autres dont l'accès est conditionné à la modification des réglages de votre appareil. Commençons. Texte, dessin et édition #1 - Réaliser des dessins aux détails impressionnants en activant le zoom de votre téléphone Si vous vous sentez l'âme d'un De Vinci, cette astuce est pour vous. Comment configurer cette fonctionnalité Sur iOS Ouvrez votre menu Réglages Sélectionnez Général Appuyez sur Accessibilité Dans la section Vision, activez le Zoom Sélectionnez Afficher le contrôleur Choisissez la Zone de zoom souhaitée (Zoom fenêtre ou Zoom plein écran) Fixez le Niveau de zoom maximum à 15x Sur Android Ouvrez votre menu Réglages Sélectionnez Accessibilité Appuyez sur Vue Sélectionnez Gestes d'agrandissement Activez la fonctionnalité Zoom Utiliser Snapchat à partir d'une tablette, sur laquelle vous disposerez d'un écran bien plus grand, est une autre astuce qui vous permettra de créer des chefs d'oeuvre aux multiples détails. Dessinez à l'aide d'un stylet et votre audience ne pourra qu'être impressionnée par votre talent. #2 - Superposer jusqu'à 3 filtres sur un même Snap Ajoutez un filtre sépia, localisez votre Snap, et partagez la température actuelle, tout cela... --- ### Produkte verkaufen mit Instagram Shopping (und Instagram Shopping für Instagram Stories) > 60 Prozent der Instagram-Nutzer suchen und entdecken dort neue Produkte. Seit der Einführung von Instagram Shopping können Marken nun auch Produkte direkt in Posts taggen. - Published: 2018-11-06 - Modified: 2018-11-15 - URL: https://blog.hootsuite.com/de/produkte-verkaufen-mit-instagram-shopping/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_2221915 - Network: Instagram Wäre Instagram eine Fernsehserie, würde sicher schon an Staffel 10 gedreht. Das visuelle Social Media-Netzwerk ist sichtlich auf Erfolg programmiert. Bei jungen Zielgruppen ist Instagram die Nummer 1 unter den Social Media-Plattformen. Auch in Deutschland ist die Instagram-Nutzung deutlich gestiegen: laut Statista von 9 Prozent im Jahr 2017 auf 15 Prozent in 2018 (Stand Oktober 2018). Mit mehr als einer Milliarde Nutzer weltweit ist Instagram eindeutig die neue Heimat für Marken, die in den sozialen Medien Wirkung zeigen wollen. Die Tatsache, dass das Netzwerk besonderen Wert auf saubere, qualitativ hochwertige Bilder legt, macht es ideal zur Produktpräsentation. Und neuerdings kann man auf Instagram auch einkaufen. 60 Prozent der Instagram-Nutzer (das sind 600 Millionen Menschen) suchen und entdecken dort neue Produkte. Seit der Einführung von Instagram Shopping im Februar 2018 können Marken nun auch Produkte direkt in Posts taggen und ihre Kunden zwecks Einkaufs sofort zum Wunschprodukt weiterleiten. Im Juni 2018 bot die Plattform dann eine weitere Option für Unternehmen an: Instagram Shopping für Instagram Stories. Da mehr als 400 Millionen Nutzer im Monat Instagram Stories anschauen, dürfte sich dieses neue Feature als noch wertvollere Quelle für optische Inspiration und das Entdecken von Produkten erweisen. In diesem Beitrag erfahren Sie: Wie Sie Instagram Shopping einrichten, um Ihren Umsatz zu steigern und mit Kunden in Kontakt zu treten Wie Sie Ihre Posts mit Shoppingmöglichkeit für maximales Engagement und größtmögliche Wirkung optimieren Wie Sie Shopping für Instagram Stories einrichten So richten Sie Shopping für Instagram-Posts ein Sie müssen ein paar Schritte durchführen, bevor... --- ### Memes para Facebook - Una herramienta de mercadotecnia > Los memes para Facebook pueden ser utilizados como una eficiente herramienta de marketing. En esta guía te mostramos cómo utilizarlos y los 15 muy populares - Published: 2018-11-05 - Modified: 2019-07-29 - URL: https://blog.hootsuite.com/es/memes-para-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_346144 Memes para Facebook Muy divertidos, pero ¿Los puedes utilizar en tu material de mercadotecnia? Todos tenemos a una persona en nuestras vidas que es muy divertida, graciosa, platicadora, pero... que no le presentaríamos a nuestro jefe. Es justo esta la forma en que me sentía con respecto a utilizar memes en las cuentas corporativas que manejé antes de trabajar para Hootsuite. De cualquier forma, mi sentir ha cambiado. Los memes funcionan. Esta es la realidad y tenemos que admitirlo. La cuestión ya no es si deberíamos utilizarlos o no, la pregunta es ¿Cómo utilizarlos? Por lo general los memes contienen un mensaje específico que la mayoría de los usuarios de las redes sociales entienden. Es un lenguaje pictográfico, con reglas establecidas, pero ninguna escrita. Los memes dan contexto a nuestros mensajes y las imágenes que muestran representan un sentimiento. Por ejemplo, View this post on Instagram #TFWGucci Collage artist @edouardtaufenbach, takes a serialized tack when constructing his kaleidoscopic, hand-glued collections of photographs. The artist’s work for #TFWGucci is nostalgic, winsome, and abstract. Interpreting the image, @cabbagecatmemes (John Trulli) finds a commentary on waiting for friends to go out one night. - Text by @helenh0lmes Read more through link in bio. A post shared by Gucci (@gucci) on Mar 18, 2017 at 12:49pm PDT En esta publicación Gucci agregó el texto: Cuando estas vestida esperando por ese texto “Estamos afuera”. En este ejemplo el sentimiento transmitido es la alegría y frustración experimentada al esperar por tus amigos antes de salir a... --- ### Halloween et les médias sociaux: comment vous démarquer? > Halloween et les médias sociaux: une belle opportunité marketing et l'occasion de laisser place à une créativité un peu plus débordante que d’habitudes. - Published: 2018-10-31 - Modified: 2019-04-09 - URL: https://blog.hootsuite.com/fr/halloween-et-les-medias-sociaux-comment-vous-demarquer/ - Categories: Stratégie - Tags: Français - : pll_wpml_2221916 - Network: Facebook, Instagram, LinkedIn, Twitter Halloween et les médias sociaux: une belle opportunité marketing pour votre entreprise mais également une occasion de laisser place à une créativité un peu plus débordante que d’habitude. Certaines marques sont allées très loin dans la stratégie marketing Halloween et d'autres n'ont jamais vraiment sauté le pas. Dans cet article, nous avons sélectionné 4 excellentes campagnes d'Halloween sur les médias sociaux pour sortir du lot ce jour là. 1# Svedka Vodka vous pourchasse sur internet La célèbre marque de vodka vous lance un sort qui vous suivra partout sur internet, sur n’importe quel site à n’importe quel moment. Grâce à la technique du retargeting, la marque vous traque à travers votre navigation. #HalloweenCurse. Le concept? Si vous avez le malheur de cliquer sur la première vidéo (ci-dessus) alors la malédiction est activée! Vous ne pourrez vous en sortir seulement si vous partagez la campagne sur les réseaux sociaux pour transmettre la malédiction à quelqu'un d'autre. Voici quelques exemples de publicité qui auraient pu vous pourchasser: Cette campagne a été partagée plus de 200 fois sur les réseaux sociaux et la vidéo compte sur Youtube près de 3000 vues, une aubaine pour cette marque entourée de gros concurrents. En octobre 2018 cette campagne n’est plus active donc n’ayez aucune crainte à regarder ces vidéos, vous ne serez pas poursuivi ! Notre conseil : le retargeting peut être une bonne option pour une campagne Halloween qui fonctionne ! Elle doit cependant être préparée bien à l'avance. En effet, avec l'entrée en vigueur... --- ### Gruppi segreti di Facebook: cosa sono e come funzionano > Gruppi segreti di Facebook: perché sono così diffusi e quanto sono importanti per i brand? Scopri tutto quello che c'è sapere sui queste micro-community. - Published: 2018-10-29 - Modified: 2018-10-29 - URL: https://blog.hootsuite.com/it/gruppi-segreti-di-facebook-cosa-sono/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2221847 - Network: Facebook Vuoi saperne di più sui Gruppi segreti di Facebook? Leggi questa mini-guida e non saranno più un segreto! I Gruppi di Facebook stanno diventando sempre più diffusi, e non solo tra gli utenti. Con le continue modifiche apportate all'algoritmo del news feed, anche i brand sono stati spinti a rivedere la propria strategia e spostare l'attenzione dalle Pagine ai gruppi. D'altra parte, i gruppi sono dei veri e propri hub di condivisione e partecipazione, perfetti per interagire con la propria audience, costruire e rafforzare organicamente la community e aumentare l'engagement. Dei 2,2 miliardi di utenti Facebook attivi mensilmente, oltre 1,4 miliardi utilizzano i gruppi ogni mese. Solo 200 milioni, però, fanno parte di quelli che il founder di Facebook definisce "meaningful groups", gruppi significativi. Zuckerberg prevede tuttavia che il loro numero salirà presto, fino a raggiungere il miliardo. Molti di questi gruppi di valore sono poi gruppi segreti. Al riparo da cyber troll e spammer, o anche solo da chi non la pensa come loro, gli utenti possono trovare nei Gruppi segreti uno spazio dove chiedere consigli, condividere opinioni e organizzare eventi. E, dato che offrono maggiore privacy, i membri si sentono di solito anche più liberi di esprimersi con sincerità e senza filtri. Ci sono abbastanza ragioni per volerne sapere di più, no? Tipologie di Gruppi Facebook Esistono tre tipi di gruppi su Facebook: pubblici, chiusi e segreti. Ai gruppi pubblici possono accedere tutti. Questo tipo di gruppo può essere trovato e visualizzato da chiunque, senza necessità di autorizzazione.... --- ### Comment les grandes marques utilisent les publications 3D sur Facebook > Le réseau social le plus utilisé au monde met la réalité augmentée et la réalité virtuelle à la portée de tous grâce aux publications 3D. - Published: 2018-10-24 - Modified: 2019-04-09 - URL: https://blog.hootsuite.com/fr/comment-les-marques-utilisent-les-publications-3d-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_2221845 - Network: Facebook, Instagram, LinkedIn, Twitter Oubliez les lunettes 3D au cinéma, Facebook vous permet de visionner des publications 3D directement sur votre écran d’ordinateur. Le réseau social le plus utilisé au monde met la réalité augmentée et la réalité virtuelle à la portée de tous grâce à cette nouvelle fonctionnalité. Les utilisateurs peuvent interagir avec les images, les objets et les vidéos en 3D directement dans leur fil d'actualité. Comment faire pour publier du contenu 3D ? Les marques et les utilisateurs Facebook peuvent glisser et déposer dans leur fil d'actualité des objets ainsi que des images 3D au format glTF 2. 0 (parfois appelé « le JPEG de la 3D »), qu'ils auront téléchargés d’un appareil photo ou d'une application 3D utilisée par les développeurs. Vous trouverez une démo dans la vidéo ci-dessous. Le lancement du contenu 3D prévu pour l'été 2018 avait été annoncé en mai lors du F8, la conférence annuelle de Facebook. À l'heure actuelle, seule la publication organique est disponible, mais il s'agit déjà d'une avancée considérable pour les spécialistes du marketing. Dans cet article, nous allons vous exposer les bénéfices que les publications 3D peuvent apporter à votre marque dans le cadre de votre stratégie marketing sur Facebook. Nous citerons également quelques exemples concrets de leur utilisation. Pourquoi publier du contenu 3D sur Facebook ? Les textures et l’éclairage sont pris en charge par Facebook, permettant aux designers de créer des objets à l'aspect rugueux, brillant, métallique, ou encore mou, pour un rendu hyper réaliste. Les publications 3D pourraient... --- ### Die organische Social Media-Reichweite sinkt – so halten Sie dagegen! > Wir stellen elf Methoden vor, mit deren Hilfe der Rückgang der organischen Social Media-Reichweite auffangen werden kann. - Published: 2018-10-19 - Modified: 2018-10-19 - URL: https://blog.hootsuite.com/de/organische-social-media-reichweite-sinkt/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_344964 Die organische Reichweite sinkt. Verständigen Sie die Behörden. Rufen Sie den Arzt. Handeln Sie. Jetzt! Denn dieser Rückgang verändert die Art und Weise, wie Unternehmen Social Media nutzen. Auf Facebook ist die organische Reichweite schon seit geraumer Zeit auf dem Rückgang. Die weltweit größte Social Media-Plattform setzt darauf ihren Nutzern im Newsfeed mehr Content von Freunden und Familie zu liefern. Gleichzeitig zeigt es weniger von Content von Unternehmen und Publishern. Die direkte Folge: Sie erreichen mit Ihrer bevorzugten Social Media-Content-Strategie längst nicht mehr so viele Menschen wie früher. Wir stellen Ihnen elf Methoden vor, mit deren Hilfe Sie den Rückgang der organischen Reichweite auffangen. 11 Methoden, wie Sie der sinkenden organischen Reichweite in den sozialen Medien Paroli bieten 1. Erstellen Sie spezifische Inhalte für jede Plattform Holen Sie Ihr Publikum ab. Immer mehr Nutzer konsumieren Medien am selben Ort, an dem sie Networking betreiben. Es ist also durchaus sinnvoll, den Leuten Inhalte direkt zu servieren, statt sie zu zwingen, ihre bevorzugten Online-Communitys zu verlassen. Bei dieser Strategie geht um die Verbreitung von Content. Statt Besucher auf Ihren Blog oder eine Landing-Page zu leiten, sollten Sie Inhalte produzieren, die es Ihrer Zielgruppe erlauben, auf der Plattform zu bleiben, die sie am meisten nutzt. Bieten Sie auf jeder Ihrer Social Media-Kanäle spezifischen Content an, der sich von den Inhalten auf anderen Kanälen unterscheidet. Diese Strategie eignet sich zudem für Plattformen wie Snapchat und Instagram, bei denen die Nutzer innerhalb der App bleiben sollen. Bei Hootsuite arbeiten wir mit derselben Content-Strategie. Der Instagram-Kanal... --- ### Youtubers famosos - Una guía para entender su genio > ¿Quieres ser como los Youtubers famosos? Tal vez el mejor lugar para comenzar es entendiendolos, su creativo, contenido, habilidades y personalidad. - Published: 2018-10-17 - Modified: 2018-10-18 - URL: https://blog.hootsuite.com/es/youtubers-famosos/ - Categories: Estrategia - Tags: Español - : pll_wpml_353624 - Network: YouTube ¿Que hace a los Youtubers famosos? Sus audiencias, videos, creatividad, o... Sus habilidades analizando datos... Tal vez estoy haciendo conjeturas, pero ya sea que se den cuenta o no, los mejores Youtubers tienen un entendimiento aproximado del algoritmo de la red y comprenden muy bien a sus audiencia. Hoy analizaremos las 10 cuentas de Youtubers famosos de habla hispana más "sofisticados". Y no, no me refiero a cómo hablan o cómo se vistan, me refiero a qué tan bien entiendan la data de sus canales y a la calidad de su contenido. Nuestro objetivo es identificar los aspectos que diferencian a estas cuentas de otras menos exitosas. Casos de éxito Youtubers de habla hispana JUCA Yuya elrubiusOMG Mariale Luisito Comunica Youtubers alrededor del mundo Philip DeFranco Shane Dawson Elle Of The Mills Casey Neistat Simone Giertz Los 5 Youtubers famosos de habla hispana más sofisticados JUCA Si no has visto un video de JUCA, soluciónalo en este momento. Tal vez Juan Carlos es la personalidad de esta lista con menos seguidores, pero a mi parecer no lo será por mucho. Su dominio del formato blog y carisma le han dado un impulso en el mercado Latinoamericano como pocos lo han tenido. Lo que nos puede enseñar: Enfócate en un nicho- El canal de JUCA se enfoca en el tuning automotriz y ha definido a este como su mercado nicho, construyendo una base de fans leal. De cualquier forma, su contenido es diverso dentro del mismo mercado. Cada uno de sus... --- ### ¿Qué es un community manager? 8 Cualidades que todo Community Manager debe tener > Qué es un community manager.... Es un tema muy de moda, pero no todos saben de qué se trata. En este blog te mostramos sus funciones, KPIs y ventajas. - Published: 2018-10-11 - Modified: 2024-11-25 - URL: https://blog.hootsuite.com/es/que-es-un-community-manager/ - Categories: Estrategia - Tags: Español - : pll_wpml_344448 ¿Qué es un community manager? ... Hoy en día estamos escuchando mucho ese término. Un community manager hace más que administrar las redes sociales de una compañía. Esta persona se encarga de crear una comunidad alrededor del valor que ofrece su negocio, compartiendo información importante, y no solo vendiendo pero también añadiendo un beneficio a este grupo de forma gratuita. Como todos sabemos, los community managers se han convertido en una pieza clave para la difusión de contenido de calidad en plataformas sociales. Ellos son los encargados de la reputación digital de empresas, personajes públicos, etc. Tienen la gran responsabilidad de conectar y empatizar con el público por lo que es recomendable tener un buen filtro para elegir a la persona ideal. Últimamente mucho se ha hablado sobre el famoso "sobrinity manager", quien se refiere sobrino del dueño, un recomendado cercano al jefe que por su "destreza" en redes sociales o porque solo tiene un smartphone es el "indicado" para encargarse de las RRSS. En este post te contaremos las cualidades importantes que todo community manager debe tener para poder asumir la gran responsabilidad de llevar con éxitos las riendas de tu imagen digital a tu público objetivo. Qué es un community Manager - KPIs Los objetivos de un community manager van a cambiar dependiendo del tamaño de la empresa para la que laboran, del sector en el que operan y de la definición que la empresa para ¿qué es un community manager? De cualquier forma, un buen punto de... --- ### Pagina aziendale di LinkedIn: come renderla efficace in 7 sette mosse > Come ottimizzare la Pagina aziendale di LinkedIn? Non sprecare le opportunità offerte dal principale social professionale! Segui i nostri consigli. - Published: 2018-10-11 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/it/pagina-aziendale-di-linkedin-come-renderla-efficace/ - Categories: Strategia - Tags: Italiano - : pll_wpml_2221813 LinkedIn è la piattaforma di networking professionale più grande al mondo, con oltre 13 milioni di compagnie a contendersi l’attenzione di più di mezzo miliardo di utenti. La Pagina aziendale di LinkedIn, di conseguenza, rappresenta una grande opportunità per il tuo brand, affinché possa essere percepito come leader di settore e attrarre talenti. Ecco alcuni consigli con cui, iniziando da oggi, potrai ottimizzare la tua Pagina aziendale ed incrementare presenza, autorità e prospettive di business per il tuo brand. 7 consigli per ottimizzare la Pagina aziendale di LinkedIn  #1 Aggiorna l’immagine del banner e del profilo L’immagine del tuo profilo è la prima cosa che verrà visualizzata da chi cerca la tua compagnia su LinkedIn, quindi far buona impressione. Le pagine aziendali con un’immagine di profilo ottengono sei volte più visite rispetto a quelle che ne sono prive.   Scegliere un’immagine di profilo è semplice: seleziona il logo della tua azienda (lo stesso che usi sugli altri social media) e adattane le dimensioni seguendo i requisiti di LinkedIn. Specifiche ideali dell’immagine di profilo LinkedIn: 300 x 300 pixel Formato PNG Massimo 8MB Layout quadrato Il banner in testa al tuo logo aziendale da un po’ più spazio alla creatività e per l’utilizzo di questo spazio le regole non sono così strette (fatta eccezione per le dimensioni richieste). Specifiche ideali dei banner di LinkedIn: 1536x768 pixel Formato PNG Massimo 8 MB Layout rettangolare Sta a te poi decidere come adattare l’immagine del tuo banner aziendale. Scopri di seguito due esempi di... --- ### Cómo fusionar páginas de Facebook > Fusionar páginas de Facebook, es un problema tan común que la plataforma diseñó un proceso específico para solicitar la unión en cuestión de segundos. - Published: 2018-10-10 - Modified: 2018-10-10 - URL: https://blog.hootsuite.com/es/fusionar-paginas-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_2221798 - Network: Facebook Fusionar páginas de Facebook, es un problema tan común que la plataforma diseñó un proceso específico para solicitar la unión en cuestión de segundos. Este flujo de trabajo lo podrás encontrar dentro de tu gestor comercial y en verdad es bastante rápido. En este artículo mostraremos los pasos necesarios para solicitar el cambio y asegurarse de que sea aprobado. De igual forma, te mostraremos algunas tácticas que puedes utilizar para evitar que este problema ocurra en el futuro. Requisitos para fusionar páginas de facebook 1) Permisos. Para poder fusionar dos páginas de Facebook debes tener el rol de administrador en ambas propriedades. Si tienes un equipo de redes sociales con más de un miembro recuerda realizar los cambios necesarios para que tu colegas puedan o no realizar este tipo de cambios. 2) Ambas páginas deben representar la misma entidad. Los dos perfiles deben de tener el mismo nombre. Intentar fusionar páginas de Facebook que no correspondan a la misma compañía podría ocasionar que ambas sean eliminadas permanentemente. ¿Que pasos tengo que seguir para fusionar páginas de Facebook? 1) Accede a tu panel de configuración de página. Podrás encontrar esta opción como una pestaña en la esquina superior derecha de tu pantalla. 2) Selecciona la opción “Fusionar páginas”. Dirígete al final del listado de opciones para modificar tu página de Facebook. Esta pestaña debería de ser la penúltima. Da clic en esa alternativa y después en fusionar páginas duplicadas. 3) Selecciona las páginas a ser fusionadas. Recuerda que las páginas deben... --- ### 4 Ways Brands Can Be More Authentic On Social Media > Influencers and brands alike are getting caught trying too hard online. Find out how to connect with your audience in real, long-lasting ways. - Published: 2018-10-10 - Modified: 2025-01-02 - URL: https://blog.hootsuite.com/authentic-social-media/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2221781 As the internet continues to get stuffed full of content, brands need to work harder than ever to break through the clutter and connect with people online. You know how to get your message into news feeds through methods like targeting, paid campaigns, boosted posts, or working with influencers. But once you get in front of people, is your message actually having an impact, and creating connections with your audience like you hope? Influencers and brands alike are getting caught trying too hard online. Influencers are crying in posts and then getting called out for “like-fishing. Celebrities are posting that they’ve never had cereal before. Brands are posting overly photoshopped bodies... Your followers can spot inauthenticity from a mile away. We connect most with content that is real, and people are catching on to content that isn’t authentic. Now, authentic is a word that the kids are throwing around a lot these days. But it’s not just a trendy phrase to use at your next networking event. By definition, authenticity is being real, or genuine. This is definitely what you should be trying for on social. Even though everyone plays the whole keeping-up-appearances game on social media, authenticity comes naturally to a lot of people on their personal profiles—even if they aren’t being entirely authentic. That authenticity comes because they’re sharing content that is real life, and even though we curate our feeds, contrive our captions, and share only our best moments, we’re still sharing our real lives. Brands have... --- ### Cómo Usar Emojis: La Guía Definitiva Para Mercadólogos Digitales > Cómo usar emojis … ¿Qué es el Twitter Emoji? ¿Cómo usar emojis en tus publicaciones? o ¿Cuáles son los mejores emojis para copiar y pegar en tus tuits? Aquí te mostramos cómo hacerlo. - Published: 2018-10-10 - Modified: 2018-10-10 - URL: https://blog.hootsuite.com/es/como-usar-emojis/ - Categories: Estrategia - Tags: Español - : pll_wpml_342847 - Network: Facebook, Snapchat, Twitter ¿Cómo usar Emojis en tu campaña de marketing? o más importante ¿Por qué utilizarlos? Incluir Emojis en Tuits ha mostrado un aumento en la interacción de un 25. 4 por ciento sobre los mensajes libres de Emojis. Así mismo, utilizándolos en publicaciones de Facebook puede aumentar tu número de “Me Gusta” hasta en un 57 por ciento; también puede incrementar el número de veces en que se comparte una publicación y el número de comentarios en un 33 por ciento. Con esos números, no es ninguna sorpresa que los Emojis aparecen regularmente en campañas de marketing en línea. Pero, como con cualquier nuevo desarrollo digital, las empresas necesitan saber la forma correcta de incorporar el marketing de Emojis en sus estrategias de redes sociales. Emojis para Twitter una lista curada para community managers Emoticones para Facebook una lista curada para community managers Cómo utilizar los emojis para Twitter y Facebook Cómo crear experiencias con los emojis para Twitter Twitter Emojis clave para todo community manager Esta lista de Twitter Emojis no representa todas las opciones que tienes para interactuar con tu audiencia; sin embargo, te recomendamos tener una copia del listado ya que son los que nuestros community manager han encontrado más útiles. Demuestra emoción con tu Twitter Emoji Estos emojis te permitirán expresar una variedad de emociones a los comentarios de tu audiencia. Te recomendamos mantener el número de expresiones negativas (Tristeza, enojo, etc. ) al mínimo; aunque son necesarias en algunas ocasiones. Animales Sociales En ocasiones nuestra opinión... --- ### ¿Cómo crear una estrategia de marketing digital para tus redes sociales? > En este artículo te mostramos cómo crear un plan de marketing digital con tácticas de marketing en redes sociales que puedes empezar a implementar hoy. - Published: 2018-10-03 - Modified: 2018-10-03 - URL: https://blog.hootsuite.com/es/estrategia-de-marketing-digital-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_344555 - Network: Facebook, Twitter Marketing en redes sociales... Era martes por la mañana y me encontraba en una de las últimas clases de la carrera. Katherine, mi profesora, comentaba que nuestra vida profesional estaba a punto de comenzar; citando a filósofos e historiadores expresaba la emoción que sentía por el futuro de cada uno de sus estudiantes. Desafortunadamente, la mayoría de mis compañeros se encontraban en Facebook, Twitter y algunos en LinkedIn. No es que sea un stalker, pero no podía dejar de observar que estaban ocupando sus perfiles sociales para realizar búsquedas de trabajo, para buscar productos o para realizar sus compras. En ese momento decidí especializarme en la mercadotecnia digital, específicamente en el marketing en redes sociales y el marketing de contenido. ¿Cómo desarrollar una estrategia digital para tus redes sociales? Entiendo que crear un plan de mercadotecnia digital es un tanto imponente cuando se empieza desde cero. Pero no te preocupes por que este no tiene que ser tu caso. Hoy te voy a mostrar algunas tácticas con las que puedes crear una estrategia de marketing digital y marketing en redes sociales. Destilación de contenido El objetivo de este método es tomar una pieza de contenido larga y posiblemente densa tal como un estudio científico o un estudio de mercado y compartir esta información a través de publicaciones fáciles de entender. Eg. Infografías, imágenes con texto, o simples tuits que condensan estos reportes. Este tipo de contenido tiende a ser muy apreciado, dado que de ser bien ejecutado puede ahorrarle tiempo... --- ### 11 Strategien für Social Media-Brainstormings > Brainstormings sind eine bewährte Methode, um den geistigen „Fuss von der Bremse” zu lösen und für neue Ideen zu sorgen. Doch sie sind keine Selbstläufer. Mit diesen 11 Strategien führen Sie Ihr nächstes Social Media-Brainstorming zum Erfolg. - Published: 2018-10-02 - Modified: 2020-07-22 - URL: https://blog.hootsuite.com/de/strategien-fuer-social-media-brainstormings/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354693 Brainstormings sind eine bewährte Methode, um den geistigen „Fuss von der Bremse” zu lösen und für neue Ideen zu sorgen. Doch sie sind keine Selbstläufer. Mit diesen 11 Strategien führen Sie Ihr nächstes Social Media-Brainstorming zum Erfolg. Sie kennen das? Man sitzt mit seinen Teamkollegen zusammen und starrt auf den Content-Kalender für den nächsten Monat. Und der ist aus unerfindlichen Gründen vollkommen leer. Sie denken sich vielleicht „Wieso habe ich das schon wieder übersehen? “ oder „Gibt das Internet denn niemals Ruhe? “ Nach Minuten peinlicher Stille fragt jemand aus der Gruppe: „OK, hat hier einer ein paar Ideen? “ Ein leerer Content-Kalender zeigt nicht nur, wie schnell die Zeit vergeht – beim Gedanken an die Arbeit im kommenden Monat, kann man schon mal in Schweiß ausbrechen. Aber nur, wenn Sie es falsch anpacken. Mit den richtigen Strategien werden Team-Brainstormings (und sogar ein Solo-Brainstorming) produktiv und machen Spaß. Ein blanker Content-Kalender kann inspirieren und Kreativität freisetzen. Sie glauben mir nicht? Dann testen Sie mal eine (oder mehrere) der nachfolgenden Strategien in Ihrem nächsten Brainstorming und schauen Sie selbst, was dabei herauskommt. 1. Schauen Sie Ihre leistungsstärksten Posts oder Inhalte durch Ein Blick auf vorhandenen Content inspiriert immer, wenn Ihnen gerade nichts einfällt. Was ist besonders gut gelaufen? Fragen Sie Ihr Team nach Ideen, wie sich diese Erfolge in den kommenden Monaten wiederholen lassen. Bei der Überprüfung Ihrer Top-Performer können Sie auch gleich Ineffizienzen ausmerzen – Sie sehen, welche Posts nicht funktioniert haben und können ähnliche Beiträge künftig vermeiden. 2. Recherchieren... --- ### Raccontare l'autunno su Instagram: hashtag e foto per lasciarsi ispirare > L'autunno su Instagram: scopri quali sono i migliori hashtag per raccontare questa stagione e guarda la gallery degli scatti che abbiamo selezionato. - Published: 2018-09-27 - Modified: 2018-10-03 - URL: https://blog.hootsuite.com/it/autunno-su-instagram-hashtag-foto/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342995 - Network: Instagram Non ci sono più le mezze stagioni? Può essere. Ma non vale di sicuro per l'autunno su Instagram. Subito dopo le vacanze estive, lo stacco nel feed è sempre abbastanza netto. Neanche il tempo di stendere gli ultimi #notmypanni sui cieli azzurri e i tramonti della nostra #summer4igers, che ci ritroviamo il feed invaso all’improvviso da manti di foglie cadenti e calde sfumature di giallo, arancione e rosso. L’autunno su Instagram domina le gallery di quasi tutti i nostri profili, dal food al travel, fino all'home decor. In fondo, non c'è posto migliore per respirare una boccata di autunno a pieni polmoni e farsi travolgere da quella vena di piacevole malinconia che solo questa stagione ci sa regalare. View this post on Instagram A post shared by A U T U M N ? ? ? ? • daily posts (@we_heart_autumn) on Sep 30, 2018 at 9:56am PDT Per immergerci completamente nel mood, possiamo seguire i principali hashtag legati a questo periodo dell'anno e scovare una miriade di immagini e profili con cui dilettare gli occhi, trarre ispirazione per i prossimi scatti, o semplicemente trovare idee per la casa o nuove ricette da sperimentare. Non solo alberi e tappeti di foglie, insomma. Che dire di una #pumpkincheesecake, ad esempio? Ecco, una (lunga) serie di hashtag da consultare per curiosare un po', ma soprattutto per raccontare il tuo autunno su Instagram. Hashtag e scatti che raccontano l'autunno su Instagram Stagione È semplice: parti da autunno, autumn, fall, e poi passa agli... --- ### 3 hartnäckigen Facebook Boost-Mythen auf den Zahn gefühlt > Der Facebook Boost-Button kann Ihnen dabei helfen, Ihre Geschäftsziele zu erreichen: Sie können damit aus vorhandenem organischem Content schnell eine Facebook-Anzeige kreieren. Aber es ranken sich allerlei Mythen um die Facebook Boost-Funktion. - Published: 2018-09-25 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/de/3-hartnaeckige-facebook-boost-mythen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2221589 - Network: Facebook Facebook arbeitet mit etlichen Algorithmen, die festlegen, welche Posts gut sichtbar sind und welche „ihr Leben” ganz unten im Newsfeed fristen. Wer Facebook geschäftlich nutzt, muss zudem mit der Tatsache fertig werden, dass Facebook die organische Reichweite von Unternehmensseiten reduziert, um den Newsfeed der Nutzer persönlicher zu gestalten. Allerdings erlaubt Facebook Unternehmen das Bewerben ihrer Facebook-Posts, damit sie ihr Social Media-Publikum halten. Mit der Option „Hervorheben von Unternehmensseiten“ verschaffen Sie Ihren Facebook-Beiträgen den dringend benötigten Boost. Fakt ist: seit Facebook bedeutsamen persönlichen Interaktionen im Newsfeed gegenüber Posts von Marken Vorrang einräumt, wird es für letztere immer schwerer, ihren organischen Content an die Nutzer zu bringen. Im zunehmend wettbewerbsintensiven Facebook-Umfeld müssen Sie alles aus Ihren Inhalten herausholen. Der Facebook Boost-Button kann Ihnen dabei helfen, Ihre Geschäftsziele zu erreichen: Sie können damit aus vorhandenem organischem Content schnell eine Facebook-Anzeige kreieren. Aber rund um die Facebook Boost-Funktion ranken sich allerlei Mythen. Was Sie im Weiteren erfahren: Verbreitete Facebook Boost-Mythen – und was wirklich Sache ist Expertentaktiken zum Einsatz des Boost-Buttons vom Hootsuite Social Media-Team Wie Sie das Optimum aus Ihren Facebook Ads herausholen 1. Je größer die Zielgruppe, umso besser das Resultat Es mag unlogisch klingen, dass Ihr Content bei einer kleineren Zielgruppe besser funktioniert, aber es stimmt. „Viele Unternehmen meinen, ein Boost an ein breiteres Publikum würde die Performance ihrer Inhalte verbessern“, erklärt Nick Martin, Global Social Engagement Spezialist bei Hootsuite. „Aber diese Denke ist nicht automatisch korrekt. Wenn es sich bei Ihrem angepeilten Publikum um eine große Gruppe nicht interessierter Facebook-Nutzer... --- ### Reichweite versus Impressions: Worin besteht der Unterschied (und was sollten Sie tracken)? > Worin unterscheiden sich „Reichweite“ und „Impressions“ genau? Auf welche Messgröße sollten Sie achten? Und was bedeuten diese Begriffe für Ihre Marketingmaßnahmen? - Published: 2018-09-19 - Modified: 2018-09-18 - URL: https://blog.hootsuite.com/de/reichweite-versus-impressions-was-sollten-sie-tracken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_355527 Der unschlagbare Vorteil von digitalen Maßnahmen: sie sind bis ins letzte Detail messbar. Das gilt auch für Ihr Social Media-Marketing. Allerdings bastelt sich jeder Analytics-Anbieter seine eigenen Definitionen zu wichtigen Kennzahlen, die sich zwar nicht grundsätzlich, aber doch in den Feinheiten unterscheiden. Auch in puncto Reichweite und Impressions ist längst nicht alles sonnenklar – werfen wir einen genauen Blick auf diese Werte. Nehmen wir an, Sie haben gerade eine Werbekampagne gestartet oder einen neuen Content veröffentlicht und wollen wissen, wie sich Ihr aktuelles Projekt schlägt. Sie öffnen Ihr Analytics-Dashboard und zwei Begriffe poppen immer wieder hoch: „Impressions“ und „Reichweite“. Ihnen ist klar: das sind zwei verschiedene Dinge, aber worin nun der Unterschied ganz genau besteht, ist Ihnen im Grunde noch ein bisschen schleierhaft. Worin unterscheiden sich „Reichweite“ und „Impressions“ nun also genau? Auf welche Messgröße sollten Sie achten? Und was bedeuten diese Begriffe für Ihre Marketingmaßnahmen? Der Unterschied zwischen Reichweite und Impressions Reichweite und Impressions haben auf den verschiedenen Plattformen unterschiedliche Bedeutung. Ein Beispiel: Was Facebook als „Impressions“ bezeichnet, heißt bei Twitter „Reichweite“. Generell sind damit aber zwei Konzepte gemeint: Die Reichweite bezieht sich auf die Gesamtanzahl der Nutzer, die Ihre Anzeige oder Ihren Content gesehen haben. Wenn insgesamt 100 Leute Ihre Werbeanzeige gesehen haben, hat Ihre Anzeige 100 Leute erreicht. Die Anzahl der Impressions bezeichnet, wie oft Ihre Anzeige oder Ihr Content auf einem Bildschirm angezeigt wird. Wenn Ihre Anzeige aus dem vorherigen Beispiel 300 Mal auf den Screens dieser Personen erschienen ist, hat sie 300 Impressions erzeugt. Um... --- ### Social listening: les 13 erreurs à ne pas commettre > Aujourd'hui, le social listening fait partie intégrante d'une bonne stratégie social media. Découvrez les 13 erreurs à ne pas commettre ! - Published: 2018-09-18 - Modified: 2019-07-10 - URL: https://blog.hootsuite.com/fr/social-listening-les-13-erreurs/ - Categories: Stratégie - Tags: Français - : pll_wpml_1336267 - Network: Facebook, LinkedIn, Twitter Social listening, veille, écoute et analyse du web ... Quel que soit le terme utilisé, de plus en plus d’entreprises françaises utilisent aujourd’hui des outils leur permettant de mieux comprendre la façon dont leur marque, leurs produits ou leurs services sont discutés sur le web, ainsi que de mieux mesurer et optimiser la performance de leurs initiatives de communication. Voici quelques erreurs à ne pas commettre dans cette démarche. Erreur #1 : Ne pas fixer d’objectifs clairs pour votre veille Les outils de social listening permettent aujourd’hui de collecter et d’analyser tellement de données qu’il est facile de se perdre dans celles-ci et de ne plus savoir qu’en faire. Avant de commencer votre veille, définissez des objectifs clairs (ex : je veux protéger ma marque) et listez les questions auxquelles vous devrez pouvoir répondre pour accomplir celui-ci (ex : combien de fois ma marque est-elle mentionnée par jour ? Sur quels canaux ? Etc. ). En résumé, commencez avec une question, puis trouvez les données pour y répondre ! Erreur #2 : Ne pas passer assez de temps sur vos requêtes D’abord, qu’est-ce qu’une requête ? Il s’agit de l’ensemble de mots-clés et d’expressions sur lesquels vous voulez que votre outil de social listening se concentre (comme quand vous entrez une recherche dans la barre de Google). Une bonne requête est la fondation de tout projet de veille. Si vous ne passez pas assez de temps à la construire intelligemment, vous vous retrouverez avec de nombreux résultats non-pertinents qui fausseront... --- ### Barómetro Hootsuite: el único informe que vas a necesitar para tu marketing social > "Barómetro" Es el reporte anual estadístico en el cual analizamos el estado del marketing social a nivel mundial, regional y por país. - Published: 2018-09-12 - Modified: 2019-02-07 - URL: https://blog.hootsuite.com/es/marketing-social-barometro/ - Categories: Estrategia - Tags: Español - : pll_wpml_1336239 El marketing social es clave para cualquier empresa que está interesada en mantener su competitividad. Este artículo cubre los resultados de nuestro informe "Barómetro Hootsuite", un estudio realizado con las respuestas obtenidas en una encuesta publicada en mayo de 2018 sobre el uso de las redes sociales en las empresas a nivel global. A continuación, nos enfocaremos en los resultados de España y Latinoamérica (utilizaremos el mercado mexicano, chileno y colombiano como indicadores para esta región). Podrás acceder a toda la información global al final del artículo. Todos los encuestados trabajan en empresas de estos países, que utilizan las redes sociales y que son los responsables de una estrategia de redes sociales o que están involucrados en su uso dentro de su empresa. Uno de los hallazgos más interesantes de este estudio es que Norteamérica ya no lidera la transformación digital. De hecho, otros países han comenzado a ganarle terreno. Se puede decir que ya existe una clara consistencia en los objetivos y desafíos de redes sociales de las empresas alrededor del mundo. Panorama del marketing social español En cuanto a las empresas españolas, estas ya no se encuentran entre las peores posicionadas de Europa, y el debate sobre el uso de las redes sociales como herramienta empresarial empieza a ser algo del pasado. Ya sea como canal de interacción con los clientes, como ventana a través de la que llegar a clientes potenciales o como una herramienta reputacional, el ámbito digital se ha integrado perfectamente en el flujo de... --- ### Aziende italiane e social media: i risultati del Barometro Hootsuite > Aziende italiane e social media: quali trend, obiettivi e sfide nell'utilizzo dei social in azienda? Scopri i risultati del Barometro Hootsuite 2018. - Published: 2018-09-12 - Modified: 2019-04-16 - URL: https://blog.hootsuite.com/it/aziende-italiane-e-social-media-barometro-hootsuite-2018/ - Categories: Strategia - Tags: Italiano - : pll_wpml_355533 - Network: Facebook, Instagram, Twitter Qual è il rapporto tra aziende italiane e social media? Quali sono gli obiettivi perseguiti e le sfide principali che si trovano ad affrontare? Abbiamo condotto uno studio internazionale sull’utilizzo dei social media in azienda, intervistando proprio chi si occupa di social per analizzare trend, problematiche e sfide comuni a tante imprese di tutto il mondo, sia in ambito B2B che B2C. Il Barometro Hootsuite 2018 raccoglie e analizza le risposte di oltre 9000 aziende in tutto il mondo, distribuite in oltre 19 Paesi, e attinte dal database Hootsuite. Il report (scaricabile a fondo pagina), contiene i dati globali. In questo articolo prendiamo invece in esame i dati sull'Italia. Qual è la situazione nel nostro Paese? Siamo in linea con il resto del mondo? E quali sono invece le peculiarità tutte italiane? Il Barometro Hootsuite 2018: i dati sull'Italia Che ruolo ricoprono i social media in azienda? L'86% degli intervistati sostiene che la presenza della propria azienda sui social media sia ormai fondamentale per rimanere competitivi. Tanto che il 70% prevede anche di incrementare l'utilizzo dei social nei prossimi 12 mesi, e il 65% ha registrato già un aumento rispetto allo scorso anno. Così, se fino a qualche anno fa poteva ancora avere senso una domanda come "Siete sui social media? ", ora, piuttosto, ha decisamente più senso chiedersi "Quanti profili social avete? ". Il 47% delle aziende intervistate dichiara di avere almeno quattro profili social attivi (per l'esattezza, tra 4 e 10) e il 43% ne ha almeno uno... --- ### Hootsuite Barometer Report - So nutzen Unternehmen in Deutschland Social Media > Wie integrieren Unternehmen in Deutschland Social Media in ihre aktuellen Strategien? Welche sozialen Netzwerke nutzen sie für welche Zielsetzungen? Wie stellen sie sich auf? Das Hootsuite Social Media Barometer geht dem auf den Grund. - Published: 2018-09-12 - Modified: 2018-09-11 - URL: https://blog.hootsuite.com/de/hootsuite-barometer-so-nutzen-unternehmen-in-deutschland-social-media/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_355526 Die Bedeutung von Social Media für den Kundendialog auf allen Kanälen ist angekommen. Eine von Absolit zum Jahresbeginn durchgeführte Studie ergab, dass 95 Prozent befragten deutschsprachigen Unternehmen Social Media einsetzen. Das wird nun durch den aktuellen Hootsuite Barometer-Report bestätigt. Wie wichtig Social Media für Unternehmen sind, zeigt sich auch daran, dass 44 Prozent der Unternehmen 2018 dafür Ihr Budget erhöht haben. Das ist mehr als für die klassischen Online Kanäle Search, E-Mail und Mobile. Wie wichtig das Thema ist, zeigt sich an Jugendlichen. 88 Prozent der 10-19-Jährigen nutzen Social Media, während nur noch 84 Prozent fernsehen. Zeitschriften nehmen gar nur noch 66 Prozent in die Hand, fand Bravo-Herausgeber Bauer* heraus. Lediglich ein harter Kern von 30 Prozent der Jugendlichen liest noch Tageszeitungen. Wenn Unternehmen potenzielle Kunden erreichen wollen, muss massiv Budget in Social Media verlagert werden. Die Ergebnisse des Barometers im Überblick Da ist es ein schwacher Trost, dass 85 Prozent der von Hootsuite befragten Marketingexperten der Ansicht sind, dass die aktive Nutzung der sozialen Medien für Ihr Unternehmen wichtig sei, um wettbewerbsfähig zu bleiben. Und worauf warten die restlichen 15 Prozent? Wir leben in einer Zeit des Arbeitskräftemangels. Wie kann es sein, dass nur jedes zweite Unternehmen die Business-Netzwerke Xing und LinkedIn nutzt? Welche Plattformen von den Unternehmen bedient werden leuchtet nicht immer ein. Man gewinnt den Eindruck, als folge das dem Alter der Portale. 2008 startete der große Run auf Twitter. Hier sind Unternehmen stark: 75 Prozent bespielen den Kanal, der heute im Wesentlichen von Journalisten und Influencern... --- ### So nutzen Sie Instagram Stories wie ein Profi > Weltweit nutzen 300 Millionen Menschen täglich Instagram Stories. Erhalten Sie ein besseres Verständnis zum Einsatz von Instagram Stories – und zwar sowohl technisch wie strategisch – um authentischen und ansprechenden Content zu produzieren. - Published: 2018-08-29 - Modified: 2018-08-29 - URL: https://blog.hootsuite.com/de/instagram-stories-wie-ein-profi/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_355474 - Network: Instagram Instagram Stories sind eine Erfolgsgeschichte für sich. In naher Zukunft sollen sie sogar den Newsfeed ablösen. Laut offizieller Facebook-Zahlen vom Juni 2018 hat Instagram in Deutschland mittlerweile 15 Millionen Nutzer. Viele davon begeistern sich auch für Stories – schauen Sie sich einfach mal in Ihrem privaten Umfeld um. Weltweit nutzen 300 Millionen Menschen täglich Instagram Stories. Mit dem Snapchat-ähnlichen Feature lassen sich Foto- und Video-Sequenzen kreieren, die 24 Stunden nach dem Posten wieder verschwinden. Gute Nachrichten für die Millionen von Unternehmensprofilen auf dieser Plattform: eine von fünf Stories erhält eine Direkt-Nachricht. Und wenn ein potenzieller Kunde sich auf Instagram direkt an Ihr Business wendet, ist das ein Lead. Mehr Leads erwünscht? Dieser Beitrag hilft! Der Artikel richtet sich an Vermarkter, die ein besseres Verständnis zum Einsatz von Instagram Stories entwickeln wollen – und zwar sowohl technisch wie strategisch – um authentischen und ansprechenden Content zu produzieren, der für Aufmerksamkeit und Engagement sorgt. Legen wir los. Inhalt Wie Instagram Stories funktionieren Instagram Stories: Ideen von Marken, die das Metier perfekt beherrschen 7 unentbehrliche Instagram Stories Tipps und Tricks Wie Instagram Stories funktionieren Neu bei Instagram? Dann beginnen Sie mit diesem Part. Hier erfahren Sie in einfachen Schritt-für-Schritt-Anleitungen, wie Sie Instagram Stories nutzen. Erfahrenere Anwender können gerne gleich zu den Ideen springen und erkunden, wie erfolgreiche Marken Instagram Stories einsetzen, um sich vom Wettbewerb abzuheben. Anschließend folgt ein Tipps- und Tricks-Bereich, der die Best Practices vorstellt, die jeder Vermarkter kennen sollte. Beginnen wir mit der Beantwortung häufiger Anfängerfragen. "Wie POSTE ich eine... --- ### Instagram Guida: la raccolta delle principali feature (e di quelle meno note) > Instagram Guida: consulta la nostra raccolta di tutte le funzioni principali e di quelle meno note, con una sezione dedicata anche alle Instagram Stories. - Published: 2018-08-10 - Modified: 2018-10-04 - URL: https://blog.hootsuite.com/it/instagram-guida-principali-feature/ - Categories: Strategia - Tags: Italiano - : pll_wpml_355368 - Network: Instagram Instagram è in continua trasformazione e con il passare del tempo continua ad arricchirsi di nuove feature. Te ne sei persa qualcuna per strada? Qui trovi una raccolta di quelle principali, alcune note ai più, altre molto meno conosciute e utilizzate. Tieni la nostra guida a portata di mano, perché col tempo si aggiungeranno sicuramente molte altre novità! Instagram Guida: le feature principali e quelle meno note Ecco le feature di Instagram raccolte per tema. Clicca su ciascun link sotto per andare direttamente alla sezione desiderata. Il tuo account Interazione con gli altri account Pubblicazione dei post Organizzazione e gestione dei post Commenti DM - Direct Message Instagram Stories Il tuo account #1 Aggiungi e gestisci account multipli Da tempo ormai non devi più fare login e logout per passare da un account ad un altro. Puoi aggiungerne fino a 5. Come fare: Tocca l’icona in basso a destra per accedere al tuo profilo Tocca la rotella dentata su iOS o i tre punti su Android per accedere alle Impostazioni Scorri e seleziona Aggiungi account Inserisci username e password dell’account che vorresti aggiungere Una volta aggiunto un secondo (o terzo, quarto, quinto) account, l’immagine nella barra di navigazione non sarà più una silhouette di persona ma la tua immagine di profilo Per cambiare account, vai sul profilo Inserisci il tuo username nella parte alta dello schermo Seleziona l’account a cui vuoi accedere Se vuoi saperne di più sugli account multipli (e su come gestirli anche con Hootsuite), leggi questo articolo.... --- ### Plus de 40 raccourcis clavier PC que doivent connaître les pros des médias sociaux > Retrouvez notre liste de raccourcis claviers PC pour booster votre efficacité sur les médias sociaux, impressionner vos collègues et gagner du temps ! - Published: 2018-08-06 - Modified: 2018-07-25 - URL: https://blog.hootsuite.com/fr/plus-de-40-raccourcis-clavier-pc-que-doivent-connaitre-les-pros-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_355254 Cet article est la version traduite de l'article 40+ Useful PC Keyboard Shortcuts for Social Media Pro. Nous avons reçu beaucoup de demandes pour vous le proposer en français alors c'est chose faite ! Bonne lecture ! (pour information, que vous ayez un clavier QWERTY ou AZERTY, cela fonctionne dans les 2 cas) Depuis la publication de notre article consacré aux raccourcis clavier pour les pros des médias sociaux sur Mac, les utilisateurs de PC ne cessent de nous réclamer leur propre version. Chers utilisateurs de PC, retrouvez notre liste de raccourcis clavier à utiliser pour booster votre efficacité sur les médias sociaux, impressionner vos collègues et gagner de précieuses secondes lors de tâches quotidiennes. Raccourcis clavier pour les médias sociaux : édition PC Téléchargez et imprimez votre clavier PC des médias sociaux À la fin de cet article, vous découvrirez les raccourcis Hootsuite qui vous aideront à identifier les conversations les plus pertinentes de vos clients sur les médias sociaux. #1 - Les raccourcis clavier sur Facebook Les raccourcis clavier Facebook varient en fonction du navigateur utilisé. Pour chacun des raccourcis listés ci-dessous, remplacez le symbole « # » par le numéro de la touche d'accès rapide souhaitée. 1. Les raccourcis de navigation sur Facebook : Internet Explorer : Alt + #, puis Entrée Firefox : Maj + Alt + # Chrome : Alt + # 2. Les touches d'accès rapide : 0 – Aide 1 – Accueil 2 – Journal 3 – Amis 4 – Boîte de réception... --- ### On a testé les publicités sur Instagram Stories: voici nos conseils > On a testé les publicités sur Instagram Stories : voici ce qu'on en a pensé avec nos 7 enseignements - Published: 2018-07-30 - Modified: 2018-07-25 - URL: https://blog.hootsuite.com/fr/on-a-teste-les-publicites-sur-instagram-stories-voici-nos-conseils/ - Categories: Strategy - Tags: Français - : pll_wpml_355253 L'année dernière, en mars 2017, Instagram a lancé une nouvelle fonctionnalité permettant à tous les comptes professionnels d'ajouter des publicités aux Stories Instagram. Bien sûr, l'équipe Hootsuite chargée du marketing digital s'est empressée de réaliser quelques tests pour essayer ce nouveau format. Dans cet article, nous partageons avec vous les résultats de notre expérience. Publicités sur Instagram Stories: les 7 enseignements qu'en a tiré l'équipe Hootsuite chargée des médias sociaux 1. Il est préférable de réutiliser du contenu Pour créer du contenu très performant sur Instagram, il n'y a qu'une solution : essayer un grand nombre d'options pour voir ce qui fonctionne le mieux. Malheureusement, cette technique peut s'avérer coûteuse si vous ne connaissez pas réellement les attentes de votre public. Avant de vous lancer dans cette tâche chronophage, nous vous conseillons de réutiliser le contenu que vous avez déjà partagé de façon organique afin de vous faire une idée du niveau d'engagement que vous pouvez escompter. N'hésitez pas à réaliser plusieurs tests avec différents types de contenu. Définissez une liste de critères pour chaque publicité afin de bien comprendre le type de communication dont il s'agit. Pour nos premières publicités, nous avons utilisé des vidéos animées car nous avions ce contenu sous la main. Après avoir enregistré de mauvaises performances, nous avons changé de stratégie. Néanmoins, ce premier test nous a permis de mieux comprendre les attentes de notre public. 2. Il faut privilégier les vidéos en prise de vues réelle Sur Instagram, la plupart des Stories présentent des... --- ### Wie Sie Ihren LinkedIn Unternehmensauftritt in 6 einfachen Schritten auffrischen > In diesem Beitrag erfahren Sie, wie Sie Ihre LinkedIn Unternehmensseite aufpolieren, Ihren Auftritt und die Chancen auf geeignete Bewerber optimieren. - Published: 2018-07-18 - Modified: 2018-07-17 - URL: https://blog.hootsuite.com/de/linkedin-unternehmensauftritt-auffrischen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_355089 LinkedIn expandiert weiter im deutschsprachigen Raum und will neben München einen zweiten Standort in Berlin eröffnen. Zu den Erfolgsstrategien der beruflichen Plattform gehört profilierter Content zu unternehmens- und berufsspezifischen Themen wie zum Beispiel Employer Branding. Das Microsoft-Unternehmen ist das weltweit größte und aktivste berufliche Netzwerk – über 13 Millionen Firmen wetteifern um die Aufmerksamkeit von mehr als einer halben Milliarde Nutzer. Das Tool für Jobsuchende hat sich zu einer Plattform für reichhaltige Medienerlebnisse entwickelt, die kein Unternehmen länger ignorieren kann. Immer mehr LinkedIn-Nutzer loggen täglich ein, um am Puls ihrer jeweiligen Branchen zu bleiben. Genau deshalb eröffnet Ihre Unternehmensseite auf LinkedIn so große Chancen: Sie können die Diskussion in Ihrem Geschäftsfeld lenken, Ihre Marke in Szene setzen und dabei Spitzentalente anlocken. In den nachfolgenden sechs Schritten erfahren Sie, wie Sie Ihre Firmenseite auf LinkedIn aufpolieren und Ihren Auftritt, Ihre Autorität und die Chancen auf geeignete Bewerber optimieren. Frischen Sie Ihre LinkedIn Unternehmensseite in 6 Schritten auf 1. Erzählen Sie Ihre Story in Bildern Aktualisieren Sie Ihr Profilbild und Banner Ihr Profilbild ist das erste, was jemand zu sehen bekommt, der auf LinkedIn nach Ihrem Unternehmen sucht – sorgen Sie also für einen guten Eindruck. Unternehmensseiten mit Profilbildern erhalten sechsmal mehr Besucher als solche ohne Bilder. Die Auswahl eines Profilbilds ist keine Kunst: Nehmen Sie einfach Ihr Unternehmenslogo (dasselbe, das Sie in Ihren anderen Social Media-Kanälen verwenden) und passen Sie die Größe an die LinkedIn-Spezifikationen an. Die optimalen Spezifikationen für ein LinkedIn Profilbild 300 x 300 Pixel PNG-Format Maximal 8 MB... --- ### Parole de Dirigeant #2 avec Antonio Huertas du Groupe MAPFRE > Pour cette 2ème Parole de Dirigeant, nous avons traversé la frontière ibérique pour aller à la rencontre de Antonio Huertas Mejias, PDG du groupe espagnol Mapfré et parfait exemple du Social CEO. - Published: 2018-07-18 - Modified: 2018-07-18 - URL: https://blog.hootsuite.com/fr/parole-de-dirigeant-2-avec-antonio-huertas-du-groupe-mapfre/ - Categories: Stratégie - Tags: Français - : pll_wpml_355196 Pour cette 2ème Parole de Dirigeant, nous avons traversé la frontière ibérique pour aller à la rencontre de Antonio Huertas Mejias, PDG du groupe espagnol MAPFRE, compagnie mondiale d'assurance au 37 millions de clients à travers le monde et leader en Espagne. Antonio Huertas est ce qu'on appelle un Social CEO, un dirigeant ultra-connecté sur les réseaux sociaux. Il a d'ailleurs été nommé Top Social Executive par LinkedIn en septembre dernier lors des PremiosIn suite à la qualité et à son statut d'influenceurs de son profile LinkedIn. Vous l'aurez compris: les réseaux sociaux n'ont pas de secrets pour lui. Bonne lecture ! Bonjour Antonio Huertas. Nous sommes ravis d'échanger avec vous dans le cadre de notre Parole de Dirigeant. Notre 1ère question est très simple: quelle utilisation faites-vous de vos propres réseaux sociaux ? J'utilise mes profils de réseaux sociaux depuis longtemps, mais cela fait deux ans que j'ai commencé à m'en servir de façon professionnelle et plus fréquemment. À mon sens, ces plateformes représentent une porte ouverte vers la société et établissent un contact direct avec un grand nombre de personnes avec lesquelles il serait autrement impossible de communiquer et de créer des liens. C'est pourquoi je me connecte régulièrement à mes comptes LinkedIn et Twitter. Grâce à ces réseaux, je peux me tenir informé en temps réel de ce qui se passe dans mon milieu professionnel. Parallèlement, ils me permettent de partager mon point de vue et de participer aux débats sur les sujets qui m'importent. Nos clients... --- ### ¿Perdiste seguidores en Twitter? Esto es lo que pasó > ¿Por qué estás perdiendo seguidores en Twitter? Nuevos cambios a la plataforma están ocasionando que tus cuentas pierdan miles de seguidores. Averigua por qué está pasando en este blog. - Published: 2018-07-17 - Modified: 2018-07-17 - URL: https://blog.hootsuite.com/es/perdiendo-seguidores-en-twitter/ - Categories: Estrategia - Tags: Español - : pll_wpml_355209 - Network: Twitter ¿Perdiste seguidores en Twitter? ... Es muy preocupante y no eres la única persona a la que le está pasando esto, muchas cuentas están perdiendo miles de seguidores. De cualquier forma, tal vez deberíamos estar felices de ver este cambio. Sí, lo leíste bien, felices o por lo menos contentos con la actualización y en este blog te lo vamos a explicar por qué es así. ¿Por qué estás perdiendo seguidores en Twitter? A inicios de año Twitter decidió eliminar cuentas falsas, inactivas, o aquellas administradas por robots. La red social anunció el proyecto con la finalidad de ponerle fin a los websites que vendían seguidores, mostrar números más reales de las cuentas (Más acerca de esto más tarde) y reducir el número de #FakeNews o #NoticiasFalsas diseminadas por bots. En los últimos días, esta decisión se llevó a cabo y varios usuarios comenzaron a notar la baja en sus seguidores. Es importante notar que Twitter ha tenido un problema de credibilidad entre sus usuarios, la prensa y otros participantes del mundo digital, y que esta medida a pesar de ser drástica, probablemente ayude a la compañía a ganar esa confianza de vuelta. "No queremos incentivar la compra de seguidores y cuentas falsas para inflar artificialmente cuentas de seguidores porque no es una medida precisa para contabilizar la influencia de alguien en la plataforma o en el mundo" Del Harvey, Vicepresidente de confianza y seguridad de Twitter - New York Times ¿Por qué es un buen cambio? Si eres una... --- ### 8 ressources gratuites et légales pour ajouter une touche de musique à vos vidéos > Nous verrons comment créer des vidéos amusantes grâce à de la musique sous licence Creative Commons et des morceaux et effets sonores libres de droits sans prendre le risque de voir ses vidéos supprimées ou son compte clôturé. - Published: 2018-07-16 - Modified: 2018-07-16 - URL: https://blog.hootsuite.com/fr/8-ressources-gratuites-et-legales-pour-ajouter-une-touche-de-musique-a-vos-videos/ - Categories: Stratégie - Tags: Français - : pll_wpml_354721 Si vous publiez des vidéos sociales sur YouTube, vous savez sans doute déjà que la plateforme prend la question du droit d'auteur très au sérieux. Ainsi, si vous ajoutez à votre vidéo de la musique qui ne vous appartient pas, celle-ci sera probablement supprimée du site. Et au bout de trois « avertissements pour atteinte aux droits d'auteur », votre compte sera tout simplement clôturé et vous ne pourrez plus créer de nouvelles chaînes. À l'image de YouTube, les autres médias sociaux protègent également le droit d'auteur et supprimeront donc toute vidéo dans laquelle le travail d'autrui est utilisé sans sa permission. Facebook clôturera ainsi votre compte au bout de plusieurs infractions aux droits d’auteur. Dans cet article, nous verrons comment créer des vidéos amusantes grâce à de la musique sous licence Creative Commons et des morceaux et effets sonores libres de droits sans prendre le risque de voir ses vidéos supprimées ou son compte clôturé. Quelle est la définition du droit d'auteur ? Nous avons déjà abordé la question du droit d'auteur en matière d'images sur ce blog. Puisque les mêmes concepts de base s'appliquent aux fichiers audio soumis à des droits d'auteur, revenons ensemble sur ce qui avait été dit : le droit d'auteur protège les travaux créatifs et en caractérise la propriété ainsi que l'usage. Cela peut être gênant lorsque vous recherchez de la musique ou des effets sonores libres de droits, mais les lois qui vous empêchent d'utiliser les 40 derniers tubes en musique de fond... --- ### Psst … 5 Dinge, bei denen Ihr Chef dringend „Reverse Mentoring“ braucht > Wer als Chef oder hochrangige Führungskraft relevant und effektiv bleiben will, muss eine Methode finden, mit neuen Trends und Entwicklungen Schritt zu halten. Hier kommt das so genannte „Reverse Mentoring“ ins Spiel. - Published: 2018-07-11 - Modified: 2018-07-11 - URL: https://blog.hootsuite.com/de/5-dinge-bei-denen-ihr-chef-reverse-mentoring-braucht/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354966 Auf eines können Sie wetten: Ihre jüngsten Mitarbeiter sind in vielen Bereichen bereits viel klüger als Sie. Nehmen Sie sich als Führungspersönlichkeit die Zeit, von ihnen zu lernen? Wer als Chef oder hochrangige Führungskraft relevant und effektiv bleiben will, muss eine Methode finden, mit neuen Trends und Entwicklungen Schritt zu halten. Hier kommt das so genannte „Reverse Mentoring“ ins Spiel. „Reverse Mentoring“ bedeutet im Wesentlichen, dass man von jüngeren Mitarbeitern lernt. Dieser Ansatz ist nicht ganz neu und wurde bereits vom damaligen General Electric-CEO Jack Welch propagiert. Leider wird er meiner Erfahrung nach aber höchst unzureichend genutzt. Als Führungspersönlichkeit können Sie stets von einem frischen Blickwinkel, neuen Perspektiven und direkten Einblicken in neue Technologien profitieren. Zudem ist Reverse Mentoring keine Einbahnstraße: jüngere Mitarbeiter lernen dabei leitende Angestellte kennen und profitieren auch von deren Erfahrungen. In den folgenden fünf Bereichen können (und sollten) Führungskräfte wie ich in diesem Jahr aus den Kenntnissen und Interessen jüngerer Kollegen besonders großen Nutzen ziehen. Ob im Rahmen ungezwungener Gespräche (wie #randomcoffees) oder bei eher formellen Mentoring-Programmen: grundsätzlich geht es darum, ganz bewusst den Kontakt zu jüngeren Mitarbeitern zu suchen, statt sich diese wichtige Ressource entgehen zu lassen. Viele der hier angesprochenen Themen drehen sich um Technologie, doch einige Grundkenntnisse aus den erwähnten Bereichen werden Ihnen als Chef gut tun – egal, in welchem Sektor Sie tätig sind. Künstliche Intelligenz Künstliche Intelligenz (KI, Englisch „Artificial Intelligence“: AI) dürfte sich zweifellos als umwälzenste Technologie seit dem Internet erweisen. Quer durch alle Branchen – von der Automobil- über... --- ### Algoritmo di LinkedIn: sai come funziona? > Algoritmo di LinkedIn: sai come funziona? Scopri le quattro fasi di analisi dei contenuti che pubblichiamo sul social e in che modo si può ottenere più visibilità. - Published: 2018-07-07 - Modified: 2018-09-18 - URL: https://blog.hootsuite.com/it/algoritmo-di-linkedin-come-funziona/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354272 Sai come funziona l'algoritmo di LinkedIn? In che modo viene deciso se il tuo post avrà più o meno visibilità? LinkedIn è il social professionale per eccellenza ed è in continua ascesa. Come in tutti i social, però, il flusso di contenuti visualizzati è governato dalle regole di un algoritmo. Quando effettui il login su LinkedIn. com o usi l'app del social, accedi subito alla homepage con il tuo feed - una pagina simile al feed di Facebook - in cui visualizzi gli aggiornamenti dei tuoi contatti e delle pagine che segui. Tuttavia, nel feed non viene mostrato di default tutto ciò che viene pubblicato, ma solamente i contenuti considerati interessanti per te (puoi sempre modificare i post che vuoi visualizzare in base al criterio “recente”, ma dovrai farlo manualmente). Questa non è l'unica implicazione dell'algoritmo di LinkedIn: ovviamente, non solo influenza ciò che tu vedi degli altri, ma anche quello che gli altri vedono di te, ossia la visibilità dei tuoi contenuti. Considerata la rilevanza del social in ottica di professional branding, come puoi assicurarti che i tuoi post vengano visualizzati nel maggior numero possibile di feed? Inizia a scoprire le regole dell'algoritmo di LinkedIn. Nota: esistono altri algoritmi di LinkedIn che possono incidere su diversi aspetti (come lo strumento di ricerca o lo spam nella tua casella dei messaggi in arrivo), ma in questo articolo ci concentriamo specificamente quello che consente di organizzare i feed della homepage. LEGGI ANCHE: Consigli di leadership: Intervista a Shannon Brayton, CMO di... --- ### So erstellen Sie ein GIF – der komplette Leitfaden > In diesem Beitrag erfahren Sie, wie man ein GIF erstellt und wie man es in den sozialen Medien und darüber hinaus möglichst wirksam einsetzt. - Published: 2018-07-04 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/de/gif-erstellen-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354854 Die Aufmerksamkeitsspanne im digitalen Zeitalter soll mittlerweile deutlich unter 8 Sekunden liegen. Was den Newsfeed auf Facebook angeht, beträgt sie laut Facebook am Desktop sogar nur 2,5 Sekunden und am Smartphone nur 1,7 Sekunden. Um aufzufallen, sind also kreative Strategien gefragt, die das flüchtige Nutzerauge fesseln. Was sich bewegt, fällt eher auf. Zum Beispiel ein gut gemachtes GIF. Und das ist gar nicht so kompliziert. Wenn Sie Ihre Social Media-Strategie auf ein komplett Niveau bringen und online das ausdrücken wollen, was Sie wirklich meinen, müssen Sie einfach wissen, wie man ein GIF erstellt. Mit GIFs können Sie Anzeigen gestalten, die wirklich ins Auge springen, oder den Kontakt mit Ihren Followern verstärken, indem Sie bekannte Motive aus der Popkultur zitieren. In diesem Beitrag erfahren Sie, wie man ein GIF erstellt und wie man es in den sozialen Medien und darüber hinaus möglichst wirksam einsetzt. Inhalt Was ist ein GIF? So erstellen Sie ein GIF: die Grundlagen So erstellen Sie ein GIF mit Photoshop So erstellen Sie ein GIF ohne Photoshop So erstellen Sie mobil ein GIF So erstellen Sie Screen-Recorder-GIFs Tipps zum Einsatz von GIFs in den sozialen Medien Was ist ein GIF? Das Graphics Interchange Format oder GIF verknüpft mehrere Bitmap-Grafikdateien zu einem animierten Bild. Jedes Pixel innerhalb eines GIFs kann 256 Farben haben, weshalb GIFs im Vergleich zu anderen Online-Videos generell auch niedriger aufgelöst wirken. GIFs haben zudem eine geringere Bildrate – doch das wirkt sich vorteilhaft aus, weil mehr Bilder pro Sekunde auch die Dateigröße erhöhen. GIFs sollen... --- ### 11 Excellent Brand Bios on Instagram to Inspire Your Own > Your company’s Instagram bio is kind of like an elevator pitch. It’s a short but powerful opportunity to share important information with your audience, while conveying the essence of your brand voice and personality. - Published: 2018-07-02 - Modified: 2019-04-08 - URL: https://blog.hootsuite.com/excellent-instagram-bios/ - Categories: Strategy - Tags: English - : pll_wpml_355071 - Network: Instagram Your company’s Instagram bio is kind of like an elevator pitch. It’s a short but powerful opportunity to share important information with your audience, while conveying the essence of your brand voice and personality. It can be challenging to distill your message into only 150 characters. Even if you’re familiar with the best practices for Instagram bios, sometimes it’s easier to learn by example. Fortunately, there are some stellar accounts out there that can show you how it’s done. We’ve rounded up a few of the best to help spark your creative process. 1. Outdoor Voices Outdoor Voices, a fitness apparel start-up, is hitting it out of the park with this Instagram bio. They include a short tagline that summarizes the brand (“Technical Apparel for Recreation”) and a call to action for users to tag posts with their branded hashtag (#DoingThings). They’re also leading with their current promotion, the release of a tennis collection, with playful emojis and a campaign hashtag. Finally, they’ve added a trackable link in their bio so they can measure how many clicks they receive through Instagram. 2. The Wing The Wing, a network of social clubs for women, has a strong and straightforward bio. They summarize the purpose of their organization, with added emoji that convey inclusivity and empowerment—two of their values. When you’re short on space, emojis are your friend. Add a few that show off your brand’s personality, or represent your products. The Wing also has a current registration link for an upcoming... --- ### So funktioniert Facebook Boost > Mit dem Rückgang der organischen Reichweite, sowie den Änderungen des Facebook-Algorithmus, sind Unternehmen gut beraten, sämtlicheTools zu kennen, die ihre Präsenz im bei breiteren Zielgruppen bekannter machen. Wir stellen Facebook Boost vor. - Published: 2018-06-26 - Modified: 2018-06-19 - URL: https://blog.hootsuite.com/de/so-funktioniert-facebook-boost/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354917 - Network: Facebook Unternehmen investieren viel Zeit in die Erstellung von Content, den sie auf Facebook posten können. Mit dem Rückgang der organischen Reichweite, sowie den Änderungen des Facebook-Algorithmus, sind Unternehmen gut beraten, sämtliche Facebook-Tools zu kennen, die ihre Präsenz im bei breiteren Zielgruppen bekannter machen. Wer Facebook geschäftlich nutzt, muss der Tatsache ins Auge sehen, dass Facebook die organische Reichweite von Unternehmensseiten reduziert, um den Newsfeed persönlicher zu gestalten. Allerdings erlaubt Facebook Unternehmen das Bewerben ihrer Posts, damit sie ihr Publikum nicht verlieren. Mit der Option " Beitrag bewerben" (engl. : Boost Post) verschaffen Sie Ihren Facebook-Beiträgen einen dringend benötigten Boost. Wie das geht, erklären wir Ihnen in diesem Beitrag. Die Vorteile von geboosteten Facebook-Beiträgen Bleiben Sie trotz Rückgang der organischen Reichweite sichtbar. Facebook hat berichtet, dass die organische Reichweite von Unternehmensseiten rückläufig ist. Mit anderen Worten, die Anzahl der Personen, die Ihre Beiträge erreichen können, sinkt. Das Ziel von Facebook besteht darin, Nachrichtenfeeds mit Inhalten von Freunden und Familienmitgliedern zu füllen, anstatt mit Marken. Facebook Boosts sind Ihre Chance, dem entgegenzuwirken. Erreichen Sie ein breiteres Publikum. Mit Facebook Boosts erreichen Sie ein viel breiteres Publikum, da Sie nicht auf Personen beschränkt sind, die bereits Ihre Seite abonniert haben. Sie haben außerdem die Möglichkeit Parameter für Ihre Wunsch-Zielgruppe festzulegen. Sie können beispielsweise Ihre beworbenen Beiträge auf eine ganz bestimmte demografische Zielgruppe einschränken, z. B. 30 bis 35 Jahre alte Frauen in Berlin. Einfach zu verwenden. Sobald Sie auf den Button "Boost Post" bzw. "Beitrag bewerben" klicken wird Ihr Beitrag beinahe zeitgleich live... --- ### Redes sociales en México y Latinoamérica > Las redes sociales en México y Latinoamérica están en un cambio constante. Por eso creamos un estudio que evalúa su desarrollo, madurez y uso en comparación con los marcadores globales. - Published: 2018-06-22 - Modified: 2018-06-22 - URL: https://blog.hootsuite.com/es/redes-sociales-en-mexico-y-latinoamerica/ - Categories: Estrategia - Tags: Español - : pll_wpml_355026 Redes sociales en México , Argentina, Perú y en general en toda Latinoamérica... La información relativa a estos mercados no abunda. Me refiero a la data necesaria que todo mercadólogo digital en la región necesita conocer para planear su estrategia social. Esta falta de información nos ha llevado a realizar un estudio en conjunto con We Are Social del panorama digital global, regional y específico a cada país. ¡Sí, desde Zambia hasta Argentina! La información recabada consiste en 25,000 puntos de Data capturada en 239 países y la puedes encontrar en formato de video, estudios analíticos y en este resumen con los puntos más importantes a nivel global y la data específica a las redes sociales en México y Latinoamérica. Panorama digital global (Puntos clave) Lo esencial es conocer nuestro mercado global, así que empezaré por hablar de la población mundial e iré haciendo un análisis de segmentación basado en su uso de tecnología (a. k. a. penetración de mercado) y otros datos relevantes a nuestra industria. Tal como lo explicaron nuestros expertos en el webinar “Digital 2018” Los puntos más importantes son los siguientes: Urbanización: 55% Bastantes personas no viven en urbes, y en muchas ocasiones esto limita su acceso al internet. ¿Por qué nos importa? Varios de los mercados que han elevado estos números son economías en vías de desarrollo... ¿Latinoamérica? En parte este es el caso; de cualquier forma, tenemos que considerar a China e India como los principales conductores del índice. La penetración de móviles crece:... --- ### Instagram TV: Das müssen Marken wissen, um loszulegen > Jetzt gibt es Instagram TV (IGTV). Die Videos im Vollbildmodus können bis zu einer Stunde lang sein und können von jedem hochgeladen werden. Das müssen Marken wissen, um loszulegen. - Published: 2018-06-22 - Modified: 2018-06-22 - URL: https://blog.hootsuite.com/de/instagram-tv-fuer-marken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354991 Am 20. Juni 2018 kündigte Instagram CEO Kevin Systrom an, dass das soziale Netzwerk Instagram TV (IGTV) startet, eine Video App, die auch auf Instagram verfügbar ist. Die App soll in den nächsten Wochen weltweit für Android- und iPhone-Nutzer eingeführt werden. Die Videos im Vollbildmodus können bis zu einer Stunde lang sein und können von jedem hochgeladen werden. Der Umzug ist ein weiteres Indiz für die steigende Beliebtheit von Video-Content in den sozialen Medien und Instagram könnte so eine stärkere Konkurrenz für YouTube werden. Das müssen Marken über IGTV wissen Videos werden vertikal und im Vollbildmodus angezeigt Die Videolänge beträgt zwischen 15 Sekunden und 60 Minuten Nutzer können Videos entweder über die IGTV App oder über Instagram schauen Videos werden automatisch abgespielt sobald die IGTV App geöffnet wird. Videos können Call-to-Actions hinzugefügt werden Innerhalb der IGTV App haben Nutzer die Möglichkeit, in den folgenden Kategorien zu browsen: "For You", "Following", "Popular" und "Continue Watching". Engagement: Nutzer können Videos kommentieren oder mit "Gefällt-mir" markieren. Videos können auch via Direktnachricht an Freunde geschickt werden. Wie auf YouTube haben die Hersteller der Videos ihre eigenen Kanäle. Videos können entweder über die IGTV App oder den Web-Browser hochgeladen werden IGTV Videos können auch auf Facebook Watch hochgeladen werden Dateigröße: 3. 6GB Dateityp: . MP4 Videogröße: 9:16 Video Thumbnail / Cover Image: . JPG Zum Zeitpunkt des Launches sind noch keine Werbemöglichkeiten verfügbar. Instagram gibt jedoch an, an Möglichkeiten zu arbeiten, wie Channelbetreiber ihre Videos monetarisieren können. So können Marken IGTV für sich nutzen In... --- ### Tipos de publicidad en las redes sociales > ¿Cuantos tipos de publicidad existen en las redes sociales? Bastantes, de muchos tipos y cada una sigue diferentes objetivos. En esta guía aprenderás todo lo que necesitas saber al respecto. - Published: 2018-06-21 - Modified: 2018-06-21 - URL: https://blog.hootsuite.com/es/tipos-de-publicidad-anuncio-publicitario/ - Categories: Estrategia - Tags: Español - : pll_wpml_354992 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, YouTube Tipos de publicidad ¿Cómo? ¿Hay más de una? y aún más importante ¿Cómo me puede ayudar? Estas son algunas de las preguntas que muchos emprendedores me han hecho cuando les platico un poco acerca de mi trabajo o hablamos de cualquier tema relacionado al inbound marketing, marketing digital o simplemente de negocios. Y los entiendo, vivimos en una era donde existe tanta información que el problema que tenemos es discernir entre qué nos puede ayudar y el resto (En mi pueblo llamamos a esta información sin valor “La paja”). Es justo por esta razón por la que me he decidido a escribir esta guía introductoria a los diferentes tipos de publicidad existentes en las redes sociales. Pero antes de que comiences a leer y con el fin de no crear “paja” deja te comento lo que vas a encontrar en este artículo. 1) Una muy breve introducción al marketing digital para tu negocio utilizando las redes sociales. 2) Una descripción detallada de los tipos de publicidad que puedes encontrar en las principales redes sociales. 3) Ejemplos de cómo puedes utilizar estos anuncios para crecer tu negocio, expandir tu comunidad en línea o amplificar tu influencia social. De cualquier forma, en este artículo no vas a encontrar los pasos para crear y optimizar anuncios en cada red. Si ya conoces los tipos de publicidad disponible en estos canales, te recomiendo que vayas directo a nuestra guía para crear y optimizar estos anuncios. Pero. . Si ese no es el caso y... --- ### IGTV: l'app di Instagram per i video lunghi e verticali > IGTV è l'app di Instagram per caricare video verticali lunghi fino ad un'ora. Scopri tutto quello che c'è da sapere sulla Instagram TV e quali nuove prospettive si aprono per il tuo brand. - Published: 2018-06-21 - Modified: 2018-10-04 - URL: https://blog.hootsuite.com/it/igtv-app-instagram-video-lunghi-verticali/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354986 - Network: Instagram IGTV: i video lunghi e verticali su Instagram sono diventati realtà Il 20 giugno 2018, il CEO di Instagram Kevin Systrom ha annunciato che il social network avrebbe presto lanciato IGTV, un'app per video lunghi e verticali accessibile direttamente dal social, disponibile sia per dispositivi Android che iPhone. In pochi giorni IGTV è arrivata in Italia, e già se ne sta parlando moltissimo. Di cosa si tratta? Vediamo insieme le sue principali caratteristiche. Tutto quello che c'è da sapere su IGTV Videos full screen verticali Lunghezza tra i 15 secondi e i 60 minuti Gli utenti possono accedere direttamente all'app di Instagram o dall'app IGTV I video partono automaticamente quando si accede ad IGTV Si può aggiungere la call to action “swipe up” nei video Dall'app IGTV, gli utenti hanno diversi tab per le opzioni di ricerca: “Per te”, “Following,” “Popolari,” e “Continua a guardare" Engagement: gli utenti possono mettere like e commentare i video, ma anche condividerli via direct message con gli amici Chi realizza i video avrà il proprio canale, come su YouTube I video possono essere caricati sia dall'app IGTV che da web I video di IGTV possono anche essere caricati su Facebook Watch Dimensione file: fino a 3. 6 GB Formato file: . MP4 Video ratio: 9:16 Anteprima video/cover: . JPG Il futuro è IGTV (anche per i brand) Questa novità si colloca alla perfezione nel panorama attuale, che vede i video protagonisti assoluti e in continua ascesa sui social, e rilancia in modo evidente l'intento... --- ### Template per Instagram Stories: 12 esempi (gratis) da personalizzare > Template per Instagram Stories: perché non aggiungere un tocco di personalità e creatività in più alle tue Storie? Ecco 12 template gratuiti da personalizzare, e la mini guida per realizzarli da zero con Adobe Spark. - Published: 2018-06-19 - Modified: 2018-10-04 - URL: https://blog.hootsuite.com/it/template-per-instagram-stories-esempi-gratis-da-personalizzare/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354934 - Network: Instagram Cerchi dei template per Instagram Stories? Eccone alcuni già pronti da personalizzare... e la mini-guida per realizzarli da zero! Con i template per Instagram Stories di Adobe Spark, l'app gratuita di graphic design, potrai aggiungere un tocco di personalità in più ai tuoi contenuti visual. Non solo sono gratuiti, infatti, ma anche personalizzabili in modo semplice e veloce. Di seguito ne troverai 12 già pronti e da personalizzare. Al termine dell'elenco, troverai invece la guida per realizzare i tuoi template da zero. Buon divertimento! 12 template per Instagram Stories, gratuiti e personalizzabili Prima di iniziare Crea un account gratuito Adobe Spark ed effettua il login Clicca su Usa questo template (lo trovi sotto ognuno dei template contenuti in questo post) Il link ti porterà ad Adobe Spark per effettuare le modifiche desiderate Cambia l'immagine di background, il font, i colori etc. Puoi rimuovere il logo di Adobe Spark selezionandolo e cliccando su Remove Scarica il template e caricalo direttamente nella tua Storia News ed eventi La call to action "Swipe to see" (che puoi sostituire con "Scopri di più"), si rivela particolarmente utile se hai una landing page o un articolo a cui vuoi rimandare attraverso le tue Instagram Stories. #1 - Usa questo template L'esempio sotto, invece, è particolarmente efficace per promuovere un evento, un workshop, un appuntamento specifico di cui vuoi che siano in evidenza i dettagli di data e ora. #2 Usa questo template Elenchi Noi di Hootsuite condividiamo un numero considerevole di Instagram Stories ed uno... --- ### ¿Quién no me sigue en Instagram? > ¿Quién no me sigue en Instagram? Si quieres dejar de seguir a las cuentas que no te siguen y crecer tu presencia en Instagram, este blog es para ti. - Published: 2018-06-14 - Modified: 2018-06-14 - URL: https://blog.hootsuite.com/es/quien-no-me-sigue-en-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_354924 - Network: Instagram ¿Quién no me sigue en Instagram? ... Crecer tu comunidad de Instagram puede ser todo un reto pero mantener tus seguidores puede ser aún más complicado. Las marcas más astutas trabajan para entender a su audiencia y darle suficientes motivos para que se queden entre sus seguidores. Para asegurar que no te dejen de seguir, es importante personalizar tu contenido, usar imágenes de buena calidad y mantener una presencia digital activa. Pero, ¿Qué pasa cuando alguien te deja de seguir? ¿Hay alguna forma de saber quienes son esas personas que probablemente solo te siguieron para que los siguieran? La respuesta es. . ¡Sí! Existen varias formas para saber quien no te sigue en Instagram. Sin embargo, antes de que empieces a dejar de seguir perfiles en tus listas de Instagram, considera si vale la pena dejar de seguir a estas cuentas. Una gran parte de los perfiles que tienen este tipo de problemas siguen prácticas de crecimiento que muchos profesionales consideran insostenibles o que generan spam. De cualquier forma, si tu creces tu comunidad con contenido, interacciones y un verdadero interés por tu audiencia, y solo quieres acortar tu lista de “siguiendo” para mejorar tus índices de interacción, seguidores/suscripciones, etc. Este artículo es para ti. ¿Quién no me sigue en Instagram? Aplicaciones de terceros. A partir del 4 de Abril del presente año, Instagram realizó cambios a sus políticas de uso. Una de las mayores fue limitar el acceso de tu información a terceros partidos. ¡Excelente! ¿Cierto? Bueno, no lo... --- ### Kompakt-Leitfaden: Content auf Facebook Anzeigen promoten > In diesem Beitrag erfahren Sie, wie Sie strategische Entscheidungen treffen, wenn es um das Bewerben organischer Inhalte geht, die Vor- und Nachteile des demografischen Targetings und wie Sie das meiste aus Ihrem Werbebuget herausholen. - Published: 2018-06-13 - Modified: 2018-07-27 - URL: https://blog.hootsuite.com/de/content-auf-facebook-anzeigen-promoten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354849 - Network: Facebook Die organische Reichweite für Unternehmens-Content auf Facebook und anderen Social Media-Plattformen sinkt und sinkt und sinkt. Wer das Spiel gegen die Algorithmen nicht verlieren möchte, braucht andere Strategien, als möglichst viel Inhalte an die „virtuellen Wände” zu werfen, in der Hoffnung, dass irgendetwas im Feed der Nutzer auffällt. Sie wissen wahrscheinlich, worauf das hinausläuft: Wenn Sie Ihren organischen Content boosten wollen, müssen Sie auf Facebook werben. Mir lag die organische Seite des Marketings schon immer besser – SEO-Audits, das Erstellen von Content zu Inbound-Marketing-Zwecken und natürlich das Schreiben an sich. Dennoch: ohne bezahlte Unterstützung wird es immer schwieriger, auf Google ein höheres Ranking zu erreichen und Zugkraft in sozialen Netzwerken zu entwickeln. Mit Hilfe von Christine Colling, Social Media Marketing Coordinator bei Hootsuite, werde ich Ihnen deshalb Schritt für Schritt erläutern, wie Sie Facebook-Anzeigen zur Verstärkung Ihres Contents nutzen können – von der Auswahl der geeigneten Zielgruppe bis zum bestmöglichen Einsatz auch bescheidener Budgets. In diesem Artikel erfahren Sie: wie Sie strategische Entscheidungen treffen, wenn es um das Bewerben organischer Inhalte geht die Vor- und Nachteile des demografischen Targeting das Geheimrezept, um das meiste aus Ihrem Werbebudget herauszuholen die wichtigsten Kennzahlen, die über Erfolg oder Misserfolg Ihrer Werbekampagnen entscheiden Schritt 1: Ermitteln Sie Ihre leistungsstärksten organischen Posts „Wir verfolgen bei Hootsuite eine ganz simple Strategie, indem wir Content bewerben, der auf Facebook bereits eine gute Performance zeigt“, erklärt Christine Colling. „Da der Werbe-Algorithmus von Facebook fesselnde Inhalte belohnt, sollten Sie darauf achten, dass der von Ihnen beworbene Content diskutiert wird... --- ### Consigli di leadership: intervista a Shannon Brayton, CMO di LinkedIn > L'intervista di Ryan Holmes a Shannon Brayton, CMO di LinkedIn: consigli e best practice su leadership, impresa e social media. - Published: 2018-06-12 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/consigli-di-leadership-intervista-shannon-brayton-cmo-linkedin/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354887 LinkedIn è uno dei social network più importanti nel panorama attuale: ha registrato un tasso di crescita del 1000% in poco più di 10 anni e conta oltre 530 milioni di utenti. Scopriamo di più con questa intervista al suo CMO. Alla guida del Dipartimento Marketing di LinkedIn c'è Shannon Brayton, CMO con alle spalle oltre vent'anni di esperienza lavorativa presso alcune delle società tecnologicamente più avanzate della Silicon Valley, tra cui Yahoo! ed eBay. In questa intervista del nostro CEO Ryan Holmes a Shannon Brayton, troverai: Consigli di leadership Best practice per LinkedIn Come essere autentici sui social Intervista a Shannon Brayton, CMO di LinkedIn Lavori nella Silicon Valley da molto tempo. Hai dedicato quasi tutta la tua carriera a PR e comunicazione. Dopo aver ricoperto il ruolo di Responsabile della Comunicazione LinkedIn, ne sei diventata CMO nel 2015. Come è stato il passaggio dalla comunicazione al marketing? È stato divertente e impegnativo. Mi sono divertita perché ho imparato più negli ultimi due anni che nei 10 precedenti. È stata la versione del marketing più intensa che si possa immaginare e, al contempo, una sfida avvincente, anche quando mi ha messa a dura prova. È stato impegnativo, perché di fatto mi ero occupata solamente di comunicazione aziendale per 20 anni ed ero un po' scettica nei confronti del marketing: comunicazione e marketing, infatti, spesso si scontrano. Superare i miei pregiudizi e imparare a conoscere il team per me è stata un'impresa ardua ma anche decisamente interessante. In fin dei... --- ### Social Media-Ad-Targeting: So erreichen Sie eine Zielgruppe, die anbeißt > Social Media-Ads geben Werbetreibenden vollständige Kontrolle, wenn es um das exakte Targeting spezifischer Zielgruppen geht. Das macht es wesentlich leichter, sicherzustellen, dass Ihre Anzeige von den richtigen Leuten gesehen wird. Wie Social Media-Ad-Targeting richtig geht, erfahren Sie hier. - Published: 2018-06-06 - Modified: 2018-06-06 - URL: https://blog.hootsuite.com/de/social-media-zielgruppe-ad-targeting/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354824 Die zielgruppengenaue Ansprache in den sozialen Medien hat es in Deutschland bereits auf die Agenden der Hochschulen geschafft. Kein Wunder, denn die Targeting-Möglichkeiten sind schier unerschöpflich und Optionen wie Dynamic Ads gehören zu den großen Social Media-Werbe-Trends für 2018. Jährlich geben Unternehmen Milliarden für Anzeigenwerbung auf Facebook und Instagram aus. Es ist deshalb keine Überraschung, dass die Spendings für Social Media-Werbung allein in den USA in 2019 auf 17,34 Milliarden US-Dollar wachsen sollen. Einer der Hauptgründe, warum sich die sozialen Medien für Anzeigenwerbung geradezu anbieten – und zwar für jede Art von Unternehmen: Sie geben Werbetreibenden vollständige Kontrolle, wenn es um das exakte Targeting spezifischer Zielgruppen geht. Das macht es wesentlich leichter, sicherzustellen, dass Ihre Anzeige von den Leuten gesehen wird, die sich am wahrscheinlichsten dafür interessieren. Aber mehr Kontrolle erfordert auch mehr Denkarbeit. Werbetreibende müssen sich intensiver mit ihrer idealen Zielgruppe und den passenden Strategien, mit denen sich diese erreichen lässt, befassen. In diesem Leitfaden lernen Sie, wie Sie erweiterte Anzeigen-Targeting-Tools in den wichtigsten sozialen Netzwerken einsetzen, um Ihre Zielkunden zu erreichen. Schritt 1: Entwickeln Sie Zielgruppen-Personas Zielgruppen- oder Kunden-Personas gehören zu den wichtigen Tools, um sich mehr Klarheit über die Menschen zu verschaffen, die Sie bewerben wollen. Einige Unternehmen verfügen bereits über ausgefeilte Dokumentationen zu detaillierten Personas. Falls Sie noch nicht dazu gehören: Machen Sie sich die Arbeit. Es lohnt sich. Hat Ihr Unternehmen schon Kunden-Personas entwickelt? Dann wählen Sie eine aus, die konkret zu Ihren Kampagnenzielen passt. Wenn Sie bestehende Personas nutzen, sparen Sie sich nicht nur... --- ### Vom Mitarbeiter zum Markenbotschafter in 6 Schritten > Mit diesen 6 Schritten gewinnen Sie Mitarbeiter als Markenbotschafter, die sich in den sozialen Medien positiv über ihr Unternehmen zu äußern. - Published: 2018-06-04 - Modified: 2018-11-16 - URL: https://blog.hootsuite.com/de/6-schritten-zur-mitarbeiter-fuersprache/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343885 Mitarbeiter dafür zu gewinnen, sich in den sozialen Medien positiv über ihr Unternehmen zu äußern, ist hierzulande tatsächlich #Neuland. Zum einen trennen wir unser Privatleben noch immer gerne strikt von der Arbeit. Zum anderen kann die Einladung an die Mitarbeiter, „Werbung” für Ihr Unternehmen zu betreiben, als indirekte Anweisung aufgefasst werden, die nicht bei jedem gut ankommt. Tatsache ist: wir sprechen alle über unsere Firma, und das tun wir selbstverständlich auch in unseren sozialen Netzwerken. Der eine lobt (oder lästert über) einen Kollegen, der andere begeistert sich für einen Firmen-Event, der Dritte ist von einem neuen Produkt überzeugt (oder auch nicht). Und das alles vor einer breiten Online-Öffentlichkeit. Es ist also durchaus sinnvoll, die Mitarbeiter in die offizielle Social Media-Kommunikation einzubinden und ihnen aufzuzeigen, wie sie davon profitieren können. Schon mal ganz „unschuldig” auf Facebook über Ihren wunderbaren Job oder die aktuelle Beförderung gepostet? Oder eine Anekdote über die tägliche Plackerei mit Ihren Lesern geteilt? Oder womöglich ein paar Instagram-Bilder und Tweets mit Hashtags wie #ichliebediesenjob markiert, weil Sie mit einem besonders coolen Aspekt Ihrer Unternehmenskultur angeben wollten? Ertappt! All das sind Beispiele dafür, wie Mitarbeiter als Markenbotschafter auftreten, nur dass die Werbung für den Arbeitgeber in den oben genannten Fällen sicher nicht beabsichtigt war. „Mitarbeiter-Fürsprache“ meint die Reichweite, die Ihre Mitarbeiter über deren persönliche Social Media-Kanäle für Ihre Marke erzeugen. Diese Möglichkeit zur Steigerung des Social Media Share of Voice und der Online-Sichtbarkeit nehmen die meisten Unternehmen noch nicht wahr. Stattdessen konzentriert man sich auf die Verstärkung durch Dritte.... --- ### Warum Ihre Arbeitskollegen Ihre Blogbeiträge immer noch nicht teilen > Wir erklären Ihnen, warum Ihre Arbeitskollegen Ihre Blogbeiträge nicht teilen und wie Sie das ändern können. - Published: 2018-05-28 - Modified: 2018-10-29 - URL: https://blog.hootsuite.com/de/warum-ihre-arbeitskollegen-ihre-blog-beitraege-immer-noch-nicht-teilen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_338857 Eine Stunde Recherche, vier anstrengende Stunden Textarbeit, zwei Stunden Überarbeitung und dann noch einmal zwei Stunden für die Suche nach den passenden Fotos für den Blogbeitrag und den dazugehörigen Social Media-Post – dann präsentieren Sie der Welt endlich Ihr neuestes Werk. Einen Tag später wurde es erst zwei Mal geteilt, am übernächsten Tag ganze drei Mal. Dabei sitzen Sie den ganzen Arbeitstag lang in einem Großraumbüro und sind von Dutzenden Kollegen umgeben. Was ist denn da los, verdammt? Wenn Arbeitskollegen Ihre Blogbeiträge nicht teilen, verpassen Sie eine wichtige Marketingchance – eine Chance, die den Unterschied zwischen einem Flop und neuen potenziellen Kunden, zwischen 10 und 10. 000 Seitenaufrufen bedeuten kann. Wie schaffen Sie es also, die Kollegen zu motivieren? Als erstes sollten Sie herausfinden, warum sie Ihre Social Media-Inhalte bisher nicht geteilt haben. Wir haben uns die häufigsten Gründe dafür angeschaut: Die Kollegen sind nicht in sozialen Netzwerken aktiv. Dieses Problem tritt zwar immer seltener auf, aber sein Effekt ist ganz logisch: Wenn Arbeitskollegen selbst keine Social Media-Profile haben oder diese nicht aktiv nutzen, können sie naturgemäß auch Ihre Blogbeiträge nicht teilen. Die meisten Menschen sind zwar heute privat in sozialen Netzwerken vertreten, und immer mehr Leute haben auch erkannt, wie wichtig Social Media beruflich und für ihr Unternehmen sind – doch in jeder Firma gibt es Skeptiker. Dabei handelt es sich um Kollegen, die in ihren Gewohnheiten festgefahren sind oder sich nicht die Mühe machen wollen, den Umgang mit diesen wichtigen Werkzeugen zu erlernen, oder die schlicht Berufs- und... --- ### Parole de dirigeant #1 avec Laurent Vimont de Century 21 > Après notre série Parole d'Expert lancé il y a quelques années sur ce blog, nous avons décidé d'aller à la rencontre de social dirigeants. Pour cette 1ère Parole de Dirigeant, notre choix s'est porté sur Laurent Vimont, PDG de Century 21 et hyperactif sur les réseaux sociaux - Published: 2018-05-24 - Modified: 2018-05-24 - URL: https://blog.hootsuite.com/fr/parole-de-dirigeant-1-avec-laurent-vimont-de-century21/ - Categories: Stratégie - Tags: Français - : pll_wpml_354745 Après notre série Parole d'Expert lancé il y a quelques années sur ce blog, nous avons le plaisir d'aller de nouveau à la rencontre d'acteurs experts dans leur domaine, à la fois hyperconnectés et sur le terrain: à savoir les dirigeants d'entreprise, et plus précisément les "Social Dirigeants". C'est dans le cadre d’une étude sur les activités des dirigeants sur les réseaux sociaux (en cours de réalisation et qui sera publiée très prochainement) en partenariat avec le MBA Spécialisé Digital Marketing & Business de l'EFAP dirigé par Vincent Montet, que nous avons eu l'idée de lancer cette nouvelle série d'interviews. Nous avons donc eu la chance pour notre 1ère Parole de Dirigeant d'aller à la rencontre de Laurent Vimont, Président de Century 21 France et dirigeant hyperactif sur les réseaux sociaux. Bonne lecture ! Quelle utilisation professionnelle faites-vous de vos propres comptes sur les réseaux sociaux ? Laurent Vimont : L’idée est d’en faire un haut-parleur pour informer le réseau de l’ensemble des actions menées par Century 21 France, que ce soit au niveau des relations presse et des retombées des conférences presse, ou de nos résultats. Nous avons obtenu pour la 3e fois la 1re place du Trophée HCG sur la qualité de service. Le fait de relayer cette information témoigne de l’importance que j’y accorde. Les réseaux sociaux sont des amplificateurs d’action qui permettent d’alerter à la fois le réseau, les conseillers et les assistantes, et également les consommateurs. Globalement, j’ai toutefois mis un ensemble de barrières à... --- ### Instagram-Marketing Fehler, die Social Media-Manager vermeiden sollten > Wenn Sie nach Methoden suchen, Ihre Instagram-Präsenz auf verbessern, dann wird Ihnen die folgende Liste der häufigsten Instagram-Marketing Fehler dabei helfen, Ihr Potenzial voll auszuschöpfen. - Published: 2018-05-23 - Modified: 2018-05-15 - URL: https://blog.hootsuite.com/de/diese-7-instagram-fehler-sollten-sich-social-media-manager-lieber-verkneifen/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_339030 - Network: Instagram Unter den Social Media-Netzwerken ist Instagram mittlerweile eine Klasse für sich. Mit über 700 Millionen Nutzern weltweit, 15 Millionen davon in Deutschland, ist es nicht verwunderlich, dass die Plattform das Herzstück vieler Social Media-Strategien darstellt. Gut informierte Social Media-Manager umschiffen mögliche Klippen und vermeiden im stillen Kämmerlein ausgebrüteten Corporate-Unsinn. Wenn Sie nicht genau wissen, wie Sie mit Filtern, Hashtags, Bildunterschriften und Followern umgehen sollen, oder einfach nach Methoden suchen, Ihre Präsenz auf diesem Social Media-Netzwerk zu verbessern, dann wird Ihnen die folgende Liste der häufigsten Instagram-Marketing Fehler dabei helfen, Ihr Potenzial voll auszuschöpfen und bei Ihren Followern nach wie vor glaubwürdig zu wirken. 9 Instagram-Marketing Fehler, die Social Media-Manager vermeiden sollten 1. Follower kaufen Eine gute Instagram Präsenz und eine aktive Follower Gemeinschaft aufzubauen, bedeutet viel Arbeit. Sich das Ganze über gekaufte Follower zu erschleichen, wird nicht funktionieren. Bei Hootsuite haben wir vor einiger Zeit ein Scheinkonto erstellt, um diese Taktik selbst zu testen, ob sie sich lohnt. Die Ergebnisse haben gezeigt, dass sich bei dieser Taktik vor allem zwei Probleme auftun: Kein Engagement: Zwar haben wir innerhalb von nur einem Tag mehr als 1000 Follower hinzugewonnen, für unseren geteilten Content jedoch keinerlei Likes oder Kommentare erhalten. Riskante Zielgruppe: Bei genauerem Hinsehen stellten wir fest, dass unsere Followerschaft vor allem aus Teenagern und Bots bestand, die unangebrachten Content posten. Nicht gerade die Art von Accounts, mit denen Sie in Verbindung gebracht werden möchten. Wie wir in unserem Leitfaden So finden Sie mehr Instagram Follower erwähnen, sollten Sie eine gute Strategie... --- ### So erreichen Sie Ihre Zielgruppe mit Messenger-Apps > Messenger-Apps sind allgegenwärtig und werden über kurz oder lang den Online-Handel verändern. Dieser Beitrag stellt Ihnen sechs Wege vor, die Marken nutzen, um mit Messenger-Apps ihre Zielgruppe zu erreichen. - Published: 2018-05-16 - Modified: 2018-05-09 - URL: https://blog.hootsuite.com/de/zielgruppen-mit-messenger-apps-erreichen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354617 Messenger-Apps sind heute allgegenwärtig. Und sie werden über kurz oder lang den Online-Handel verändern. Unternehmen sollten das digitale Potenzial erkunden und Messenger als direkten Werbekanal testen. Denn Messenger-Apps und Chatbots sind dazu da, Nutzerfragen digital zu beantworten und Wünsche zu erfüllen. Für Unternehmen ist das ein großer Vorteil. Early Adopter von Messenger-Apps – wie zum Beispiel 800-Flowers – geben an, dass sie 70 Prozent ihrer Neukunden dank Online-Chat-Tools erhalten. Im Folgenden stellen wir Ihnen sechs Wege vor, die Marken nutzen, um mit Messenger-Apps ihre Zielgruppe zu erreichen. 1. Relevanten Content teilen BuzzFeed gehört zu den Marktführern in puncto viraler Content und nutzt seinen WeChat-Account, um personalisierte Inhalte an seine Abonnenten zu senden. Wenn Sie BuzzFeed auf WeChat folgen, erhalten Sie im Rahmen Ihres Abos täglich einen neuen Inhalt. Nutzer können im Chat auch Schlagworte wie „scheitern“, „siegen“ oder „süß“ eingeben, dann schlägt ein Bot zu ihrem Schlagwort passende Inhalte vor. Erkenntnis: Das Teilen nützlicher und relevanter Inhalte ist eine der einfachsten Methoden, Nutzern Ihre Marke in Erinnerung zu rufen. Es zeigt Ihrer Zielgruppe, dass Sie an sie denken und ihr einen Mehrwert bieten wollen. 2. Kundenservice Wenn Kunden eine Marke über die sozialen Medien kontaktieren, ist es wichtig, möglichst schnell zu reagieren. Laut einer Altitude-Umfrage mit 3. 000 Teilnehmern erwarten 42 Prozent der Verbraucher, die via Social Media mit Unternehmen Kontakt aufnehmen, binnen einer Stunde eine Antwort. https://twitter. com/bodyrinse/status/925189960398921729 Moderne Messenger-Apps sind für einen sofortigen Eins-zu-Eins-Kundenservice konzipiert. Die Reisesuchmaschine Kayak nutzt Facebook Messenger als Kundensupport-Tool. Die Kunden suchen damit nach... --- ### Pinterest per le aziende: la guida completa > Pinterest per le aziende è un ottimo strumento per promuovere il tuo brand sui social. Se ancora non hai implementato il social nella tua strategia di Content Marketing, leggi la nostra guida! - Published: 2018-05-15 - Modified: 2019-04-08 - URL: https://blog.hootsuite.com/it/pinterest-per-le-aziende-la-guida-completa/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354654 Sai come utilizzare Pinterest per le aziende? In questa guida ti spieghiamo passo dopo passo come integrare il social nella tua strategia di Content Marketing Pinterest vanta 200 milioni di utenti al mese ed è una piattaforma sempre più apprezzata da fasce demografiche interessanti. La metà dei millennial statunitensi, infatti, utilizza il social. Ma non sono solo gli utenti più giovani a salvare idee sulla rete: anche il 68% delle donne statunitensi di età compresa tra i 25 e i 54 anni usa Pinterest. Se non hai ancora implementato un piano che preveda l'utilizzo di Pinterest nella tua strategia di marketing, probabilmente stai perdendo delle opportunità interessanti per espandere la tua audience e raggiungere nuovi potenziali clienti. Perché utilizzare Pinterest per le aziende? L'uso che gli utenti fanno di Pinterest è diverso rispetto a quello di altri social come Facebook e Instagram. Pinterest è una rete a cui gli utenti si rivolgono per cercare ispirazione, nonché idee per l'acquisto di nuovi prodotti. Secondo eMarketer, soltanto Facebook supera Pinterest in termini di influenza sulle decisioni riguardanti gli acquisti da parte degli utenti social statunitensi. Più dei due terzi dei Pinner afferma di aver scoperto un nuovo brand o prodotto su Pinterest, e un incredibile 93% utilizza la rete per pianificare gli acquisti. Ma non solo: ben la metà dei Pinner ha effettivamente concluso un acquisto dopo aver visto un Pin sponsorizzato e due terzi degli utenti di Pinterest vanno a riguardare i Pin salvati mentre fanno shopping nei negozi tradizionali. Ora... --- ### 7 astuces de pro pour booster votre stratégie sur Instagram Stories > 7 astuces de pro pour stimuler l'engagement et fidéliser votre audience sur Instagram Stories. - Published: 2018-05-15 - Modified: 2018-05-14 - URL: https://blog.hootsuite.com/fr/7-astuces-de-pro-pour-booster-votre-strategie-sur-instagram-stories/ - Categories: Stratégie - Tags: Français - : pll_wpml_354661 - Network: Instagram Coordinatrice des médias sociaux d'Hootsuite le jour et DJ professionnel la nuit, Christine Colling est très active sur Instagram Stories. C'est pourquoi nous lui avons demandé de nous révéler comment elle utilise cette fonctionnalité pour stimuler son engagement et fidéliser son public. Voici ses sept astuces de pro. 1. Ajoutez des paramètres UTM à vos liens pour évaluer vos performances Puisque les outils d'analyse d'Instagram ne vous donneront aucune information sur le nombre de clics sur vos liens, la première astuce de Christine consiste à ajouter à vos URL des paramètres UTM, de petits codes qui vous permettront de suivre les données des visiteurs de votre site Web et d'identifier les sources de votre trafic. « Suivre le nombre de clics est essentiel, car cet indicateur permet d'identifier le type de contenu qui est le plus apprécié par vos abonnés, explique Christine. Connaître le type de contenu qui plait à votre public et celui avec lequel il interagit mettra en évidence les lacunes de votre stratégie digitale ainsi que les ajustements nécessaires. » Les utilisateurs dont le compte est vérifié peuvent également intégrer la fonctionnalité « Voir plus » à leurs stories. Cette fonctionnalité permet aux utilisateurs d'en savoir plus sur le contenu évoqué en les renvoyant vers une autre page, telle qu'une page de renvoi ou un autre contenu. Pour en savoir sur les paramètres UTM, consultez notre article Utiliser les paramètres UTM pour mesurer votre réussite sur les médias sociaux. Pour aller plus loin : Tout le monde... --- ### Does Social Media Impact SEO? We Ran an Experiment to Find Out > The answer to the long debated question of whether social media has any impact on SEO is finally here. After running a month-long experiment on our own social posts, we determined there is a positive correlation between social engagements and change in rank. - Published: 2018-05-10 - Modified: 2025-01-03 - URL: https://blog.hootsuite.com/social-media-seo-experiment/ - Categories: Experiments, Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_354614 Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not be SEO experts. Glossary of SEO terms SERP: Search engine results page Search rank: The position a URL holds on a SERP for a particular keyword Search visibility: A metric used to calculate how visible a website or page is on a SERP. If the number is at 100 percent, for example, that would mean the URL is ranking in the first position for a keyword(s). Search visibility is especially important when tracking the aggregate ranking of a website for a basket of keywords. Domain or page authority: The strength of a website or page on a particular subject in the eyes of search engines. For example, the Hootsuite blog is perceived by search engines to be an authority on social media marketing. This means we have a better chance to rank for keywords related to social media than a food blog like Smitten Kitchen. Does social media help SEO? The question of whether social media has any impact on SEO has been long debated. In 2010, both Google and Bing admitted to using social signals to help rank pages within their results. Four years later, that stance changed after Twitter temporarily blocked Google’s access to their social network. In 2014, Google’s former head of webspam, Matt Cutts, released a video explaining how Google can’t rely on signals that might not be there tomorrow. That’s... --- ### Assistenza clienti sui social: come si può calcolare il ROI? > La tua azienda fa assistenza clienti sui social? Come determinare se questa attività sta portando un valore effettivo al tuo business e generando ROI? Te lo spieghiamo in 3 semplici passi. - Published: 2018-05-10 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/assistenza-clienti-sui-social-come-calcolare-il-roi/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353928 Sempre più brand fanno assistenza clienti sui social. Ma come determinare se questa attività apporta un vantaggio effettivo per l'azienda? Ogni professionista dei social media si è sentito chiedere almeno una volta di dimostrare la redditività degli investimenti (ROI) dedicati ai social. Stabilire una diretta connessione tra i risultati aziendali e le attività svolte sui social, però, è tutt'altro che semplice e immediato. Le aziende che non hanno un eCommerce, ad esempio, ottengono dai social media una serie benefici difficili da collegare direttamente ad un guadagno, ma pur sempre rilevanti. Se poi utilizzano i social media principalmente per fornire assistenza ai clienti, dovranno ridefinire l'intero concetto di “ROI dei social media” - che riguarda, in questo caso, più il denaro risparmiato che quello guadagnato tramite l'attività online. Ecco perché è fondamentale sapere come dimostrare il valore del proprio lavoro sui social in modo quantificabile. In questo articolo, ti illustriamo come puoi misurare il ROI dell'assistenza clienti sui social. Come calcolare il ROI dell'assistenza clienti sui social #1 Stabilisci obiettivi ben definiti Quello di “assistenza clienti” è un concetto piuttosto ampio, per cui è importante porsi degli obiettivi ben precisi per quello che si vuole ottenere sui social. Per esempio, potresti voler: Aumentare la soddisfazione del cliente o il Net Promoter Score (NPS) Ridurre le tempistiche della prima risposta o il tempo medio di risposta Ridurre il tempo medio di elaborazione delle richieste presentate all'assistenza Deviare le richieste in entrata da altri canali Definire con precisione gli obiettivi dell'assistenza clienti sui... --- ### Définir sa stratégie sur Pinterest > Avoir une stratégie Pinterest cohérente peut vous ouvrir de belles perspectives de trafic sur votre site. Suivez le guide pour intégrer Pinterest dans votre stratégie des médias sociaux ! - Published: 2018-05-07 - Modified: 2018-05-14 - URL: https://blog.hootsuite.com/fr/definir-sa-strategie-sur-pinterest/ - Categories: Stratégie - Tags: Français - : pll_wpml_354583 Vous envisagez d’utiliser Pinterest dans votre stratégie réseaux sociaux ? Il est vrai que cet outil de curation a de quoi allécher ! Classé en 8ème position du top 10 des réseaux sociaux dans le monde, il compte près de 200 millions d’utilisateurs dont 3,1 millions en France. Et ce ne sont pas moins de 100 milliards d’épingles qui sont créées chaque jour pour l’alimenter ! Quant au public que vous pouvez atteindre, il s’agit principalement de femmes (85% des utilisateurs) dont 30% ont entre 25 et 34 ans avides d’inspiration et curieuses de nouvelles tendances... Vous l’aurez deviné, voici un sacré terrain de jeu pour votre marque qui peut vous ouvrir de belles perspectives de trafic sur votre site. Encore faut-il définir une stratégie cohérente... Suivez le guide ! #1 - Bien définir sa stratégie sur Pinterest Avec sa fonction Re-pin (« réépingler »), Pinterest permet de diffuser votre contenu assez rapidement et peut ainsi devenir une source de trafic non négligeable pour votre site ! Pour vous démarquer du flot d’épingles postées chaque jour, il est toutefois primordial de préparer votre plan d’action en définissant les points suivants : #2 - Quel contenu pour alimenter mes tableaux Pinterest ? Pour optimiser votre manière de publier, je vous invite à lire notre guide Pinterest où vous trouverez notamment le format attendu des visuels, comment relier les images de votre site à votre compte et des conseils pour proposer du contenu de qualité. Avant toute chose, parcourez l’outil pour vous... --- ### Micro-community sui social: come utilizzarle al meglio per aumentare l'engagement in modo organico > Micro-community sui social: come possono aiutarti ad aumentare l'engagement in modo organico? Ecco tre esempi su cui fare leva su Facebook, Twitter e Instagram. - Published: 2018-05-04 - Modified: 2018-10-05 - URL: https://blog.hootsuite.com/it/micro-community-social-per-aumentare-engagement-organico/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354140 - Network: Facebook, Instagram Perché le micro-community sui social sono un ottimo mezzo per interagire con la tua audience? Per garantire visibilità ai propri contenuti, il ricorso ai social ads è ormai indispensabile. Tuttavia, esistono anche altri modi per cercare di tenere alto l'engagement con la propria audience in modo organico: si tratta delle micro-community. A differenza dei canali ufficiali, che coprono in modo omnicomprensivo tutti gli aspetti legati alla presenza sui social del brand, le micro-community si focalizzano su uno specifico aspetto del tuo business. Ne sono un esempio gli account per l'assistenza clienti o gli account locali, ma anche le community create attorno ad un interesse preciso o un hobby dei tuoi clienti/follower, ovviamente correlato col brand o il settore di interesse. Ecco tre semplici ma efficaci modi per prendere parte alle micro-community sui social media: Gruppi Facebook, Twitter Chat e hashtag di Instagram. 3 Micro-Community per aumentare l'engagement sui social in modo organico #1 Gruppi Facebook Come Businesses, è possibile creare Gruppi Facebook dalla Pagina. In tal modo, potrai mantenere la Pagina per le informazioni di carattere generale e i post con finalità di marketing, e allo stesso tempo curare contenuti ad hoc, con una prospettiva più ampia e meno autoreferenziale, all'interno del Gruppo. Lo scopo, in quest'ultimo caso, è proprio quello di invogliare i tuoi fan o gli utenti interessati anche tangenzialmente al tuo settore, a interagire fra loro e stimolare nuove conversazioni che creino interesse e siano utili per la tua audience. Un esempio? I reporter del Washington Post... --- ### So produzieren Sie ein leistungsfähiges Social Media-Video: Ein Leitfaden in 10 Schritten > In diesem Leitfaden führen wir Sie in 10 Schritten durch den Hootsuite Prozess zur Entwicklung von Videos und zeigen Ihnen, wie wir unsere bis heute erfolgreichsten Social Media-Videos produziert haben. - Published: 2018-05-02 - Modified: 2018-04-23 - URL: https://blog.hootsuite.com/de/social-media-video-produzieren/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354480 Bereits 2016 galt Video-Content auf Facebook als Muss. Doch das Thema Video ist noch lange nicht ausgereizt. Im Gegenteil: Der Konsum von Social Media-Videos nimmt weiterhin zu. Und da die Social Media-Netzwerke jetzt Video-Content in TV-Qualität fördern, sind Unternehmen gut beraten, ihre Video-Inhalte noch stärker zu professionalisieren. Für die Produktion von Social Media-Videos, die für Engagement und Zielgruppenwachstum sorgen, gibt es allerdings kein Geheimrezept. Bestimmte „Zutaten“ können jedoch zum Erfolg beitragen. In diesem Leitfaden führen wir Sie in 10 Schritten durch den Hootsuite Prozess zur Entwicklung von Videos und zeigen Ihnen, wie wir eines unserer bis heute erfolgreichsten Videos (siehe unten) produziert haben. 1. Nutzen Sie vorhandenen, leistungsstarken Content Das Entwickeln von qualitativ hochwertigen Videos ist nicht gerade billig. Deshalb verwenden wir performante Blog-Inhalte als Basis und Ausgangspunkt für unsere Videos. Diese Zweitverwertung von Content ist für uns effizienter als in etwas zu investieren, das noch nicht getestet wurde. Da sich unsere Zielgruppen für den Blog und in den Social Media-Kanälen ähneln, können wir davon ausgehen, dass ein beliebter Blog-Post höchstwahrscheinlich auch ein populäres Video hergibt. Genau das war bei unserem TED Talks Blog-Post der Fall, der sich in der ersten Woche nachdem es live ging als Top-Performer herausstellte. Wenn Sie keinen Blog-Beitrag zur Zweitverwertung zur Hand haben, bieten sich auch andere Content-Formen an, solange diese visuelles Potenzial haben. Jeder für ein Social Media-Video in Betracht gezogene Inhalt sollte folgende Kriterien erfüllen: Der Content muss leicht verdaulich sein (häufig im „Listicle“-Format). Die Informationen lassen sich auf eine Minute verdichten. Möglichkeiten,... --- ### Comment trouver le style graphique de son entreprise ? > Comment sculpter le style graphique de son entreprise ? Les questions à prendre en compte pour une image qui vous ressemble, forte et impactante ! - Published: 2018-04-27 - Modified: 2018-04-27 - URL: https://blog.hootsuite.com/fr/comment-trouver-le-style-graphique-de-son-entreprise/ - Categories: Stratégie - Tags: Français - : pll_wpml_354498 Les discours s’épuisent mais la force des images reste, elle s’amplifie même. Aujourd’hui plus que jamais, une entreprise qui s’affirme est une entreprise qui a conscience de la portée de l’image dans sa stratégie d’évolution. Car en plus de percuter directement l’inconscient, le dispositif visuel a un impact subliminal qui s’ancre de façon bien plus profonde dans l’esprit qu’un discours ne pourrait le faire, aussi efficace soit-il. L’image capte. Elle fascine, inspire ; quelque chose en elle attire l’attention. C’est une attraction naturelle du regard, un réflexe humain qui constitue une porte d’entrée dans l’univers de votre entreprise, votre projet, vos intentions. Dans le monde digital, une entreprise sans ligne graphique est invisuelle, absente, sans élément d’identification reconnaissable. Sans style graphique pensé et travaillé, une entreprise ampute sa stratégie de communication et de développement d’un atout majeur. Plus qu’une simple coquetterie, l’identité graphique est un véritable choix stratégique dont l’importance marketing est déterminante. A l’ère de l’image tous azimuts, comment sculpter le style graphique de son entreprise ? Quels sont les éléments à prendre en compte pour bâtir une identité visuelle forte ? #1 - Vision et supports globaux Avant d’entrer dans le vif du sujet, posons les bases. Le style graphique est un ensemble d’éléments visuels déclinable sur tous vos supports. Ces supports comprennent : Charte graphique (logo, couleurs, icônes, typographie, symbolisme et valeurs de l’entreprise) Site web Communication sociale (réseaux sociaux, plateformes, signature d’email) Edition (supports de présentation divers, powerpoint, flyers, carte de visite, plaquettes commerciales, etc. )... --- ### So entwickeln Sie einen Social Media-Style-Guide für Ihr Unternehmen > Ein ausführlicher Social Media-Style-Guide kann zum Grundstein Ihrer gesamten Social Media-Strategie werden – ein Unterbau, der für Klarheit und Konsistenz im Umgang Ihres Unternehmens mit den sozialen Medien sorgt. - Published: 2018-04-25 - Modified: 2018-04-26 - URL: https://blog.hootsuite.com/de/social-media-style-guide-entwickeln/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354478 Ob Website oder Druckerzeugnis: ein Style-Guide ist die Gestaltungsrichtlinie für die diversen Kommunikationsmittel eines Unternehmens und gewährleistet Markenkonformität. Auch Social Media-Teams profitieren von einem Style-Guide. Viele meinen, das Wörterbuch wäre das wichtigste Tool für jeden Texter. Aber das stimmt nicht ganz. Der wahre heilige Gral ist der Style-Guide – auch im Bereich Social Media. Ein Style-Guide ist in vielfacher Hinsicht nützlich. Er beantwortet neuen Mitarbeitern fast jede vorstellbare Frage und bietet Richtlinien, die den Onboarding-Prozess beschleunigen und für reibungslose Übergaben zwischen Teammitgliedern sorgen. Aber dieser Leitfaden kann mehr, als neue Mitarbeiter zu unterstützen. Ein ausführlicher Social Media-Style-Guide kann zum Grundstein Ihrer gesamten Social Media-Strategie werden – ein Unterbau, der für Klarheit und Konsistenz im Umgang Ihres Unternehmens mit den sozialen Medien sorgt. In diesem Beitrag beschäftigen wir uns mit den 10 Kernkomponenten für einen Social Media-Style-Guide. Abhängig von Ihrer Branche, Marke oder den geschäftlichen Anforderungen setzen Sie Ihren Fokus vielleicht stärker auf die eine oder andere Komponente oder ergänzen Bereiche, die hier nicht abgedeckt sind. Grundsätzlich sollte ein Leitfaden entstehen, der im gesamten Unternehmen als erste Anlaufstelle zur Anleitung und Referenz dient. Denken Sie an regelmäßige Updates. Ein veraltetes Dokument mit überholten Informationen nutzt keinem. Entwickeln Sie Ihren Style-Guide weiter und passen sie ihn an Veränderungen in Ihrer Strategie und Zielgruppe an. 10 Kernkomponenten für einen Social Media-Style-Guide 1. Eine Liste aktiver Accounts und Kontakte Das ist einfach. Starten Sie mit einer Liste aller aktiven Social Media-Profile und verlinken Sie auf jeden Account. Listen Sie die Namen und Kontaktdaten aller... --- ### Effektive Social Media-CTAs verfassen: Ein Leitfaden für Vermarkter > Ein guter Social Media-CTA kann Wunder wirken – mehr Leser für Ihre Inhalte gewinnen, Umsatz generieren und für mehr Leads und Conversions sorgen. Hier finden Sie Tipps zum Erstellen effektiver Calls-to-Action. - Published: 2018-04-18 - Modified: 2018-04-18 - URL: https://blog.hootsuite.com/de/social-media-ctas-verfassen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354417 Was hat Sie zuletzt davon überzeugt, sich für einen kostenlosen Testmonat anzumelden oder einen Leitfaden herunterzuladen? Können Sie sich daran erinnern? Das war ein effektiver Handlungsaufruf oder Call to Action (CTA). Ein guter CTA kann im Marketing Wunder wirken – mehr Leser für Ihre Inhalte gewinnen, Umsatz generieren und für mehr Leads und Conversions sorgen. Was ist ein CTA? Ein CTA regt den Leser dazu an, etwas zu tun – ein Abonnement abzuschließen, ein E-Book herunterzuladen, an einer Veranstaltung teilzunehmen, etwas anzuklicken, um mehr Informationen zu erhalten, und so weiter. Wo ist der CTA zu finden? Ein CTA wird in der Regel am Ende eines Blog-Posts oder unten auf einer Website platziert. Er lässt sich auf Webseiten aber auch an beliebigen Positionen einblenden oder in Social Media-Nachrichten einfügen. Es geht darum, Ihren Leser zu einer Aktion zu motivieren, was meistens in Form eines auffordernden Buttons, als Link im Text oder über ein anklickbares Bild erfolgt. Einfach ausgedrückt: ein CTA sollte den Nutzer zum nächsten Schritt führen und die Frage „Was nun? “ beantworten. Was Sie wissen müssen, um effektive CTAs zu schreiben Ein gelungener CTA sorgt für mehr Geschäft. In der digitalen Welt bedeutet das mehr Klicks, mehr Umsatz und mehr Engagement. CTAs sind besonders nützlich, weil sie sich nachverfolgen lassen – einige klar formulierte Worte oder eine kluge Platzierung des CTAs können sich erheblich auf die Analytics auswirken. Als SAP seine CTA-Buttons orange einfärbte, stieg die Conversion-Rate um mehr als 32,5 Prozent. Weil sich die Wirkung von CTAs beim... --- ### Médias sociaux en entreprise : quelles seront les tendances en 2018 ? - Published: 2018-04-12 - Modified: 2018-04-16 - URL: https://blog.hootsuite.com/fr/medias-sociaux-en-entreprise-quelles-seront-les-tendances-en-2018/ - Categories: Stratégie - Tags: Français - : pll_wpml_354391 Déjà 4 ans... Nous étions en 2014 lorsque nous avons rédigé avec l'agence Visionary Marketing les premières questions d’un baromètre nous permettant d’observer l’évolution dans les usages des médias sociaux en entreprise par les marketeurs. Alors que nous lançons le 3e baromètre, auquel vous pouvez répondre sur ce lien ou en cliquant sur le bouton ci-dessous, parlons des questions soulevées par les deux éditions précédentes. Car les résultats précédents avaient également soulevé certaines questions auxquelles cette édition répondra. Répondre au questionnaire #1 - Quels médias sociaux sont les plus utilisés en entreprise ? 2017 avait été une petite révolution dans l’utilisation des médias sociaux : LinkedIn autrefois en tête avait décroché à la troisième place, certainement à cause de la direction prise par le premier réseau social professionnel racheté par Microsoft : plus d’automatisation, plus de spam, moins de personnalisation. Facebook avait pris la tête et Twitter était resté deuxième, mais avec une utilisation en baisse. Depuis, difficile de faire l’impasse sur la période difficile que traverse Facebook avec l’affaire Cambridge Analytica. Et cette affaire semble bien partie pour durer, d’autant plus que certains extraits d’un Zuckerberg affirmant de façon catégorique en 2009 que les données appartiennent aux utilisateurs viennent renforcer ce sentiment de trahison. Difficile pour un réseau social de garder ses utilisateurs lorsque la confiance n’est plus là... Facebook: "This is their information. They own it"BBC: "And you won’t sell it? "FB: "No! Of course not. "Please help this 2009 interview of Facebook's CEO get seen by people... --- ### Elaborez un entonnoir de conversion pour les médias sociaux > Lors de l'élaboration d'une stratégie d'utilisation des médias sociaux, veillez à ce que votre approche couvre chaque étape de l'entonnoir de conversion. Suivez notre guide pour élaborer un entonnoir de conversion pour les médias sociaux capable d'augmenter vos ventes. - Published: 2018-04-11 - Modified: 2018-04-10 - URL: https://blog.hootsuite.com/fr/comment-elaborer-un-entonnoir-de-conversion-pour-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_354260 Comment inspirer suffisamment confiance à des étrangers pour qu'ils achètent vos produits ? Il y a très longtemps, dans un siècle lointain, un expert en marketing nommé Elias St. Elmo Lewis a apporté à cette question une réponse brillante. Sa théorie consistait à dire qu'il était possible de transformer de parfaits étrangers en clients fidèles grâce à un « entonnoir » : une série d'étapes que suit le client, chacune le rapprochant de l'achat de votre produit. Selon Lewis, les consommateurs suivent les quatre étapes suivantes avant d'être prêts à réaliser leur achat : Attention : vous devez attirer l'attention des potentiels clients sur le fait que votre produit ou service existe. Intérêt : les consommateurs doivent être suffisamment intrigués pour lire votre publicité ou aller sur votre site Web. Désir : l'inertie est la hantise du spécialiste marketing. Vous devez faire en sorte que vos cibles expriment une forme d'intérêt ou de curiosité à l'égard de votre produit. Action : les consommateurs doivent décider de passer à l'étape suivante, que ce soit en appelant votre équipe de vente ou en ajoutant un produit à leur panier. Lewis a imaginé le concept de l'entonnoir de conversion en 1898. Pourtant, le modèle AIDA (attention, intérêt, désir, action) est toujours utilisé par les rédacteurs publicitaires. Il a également été révisé et mis à jour : les experts en marketing étendent par exemple cette formule à la cartographie du parcours client. (Vous pouvez accéder à l'article fondamental qui a aidé à mettre en... --- ### L’intérêt de programmer ses publications sur les médias sociaux > Pour animer des réseaux sociaux et publier plusieurs fois par semaine, voire par jour, programmer ses publications sur les médias sociaux devient indispensable ! Suivez notre guide pour programmer vos publications comme un(e) pro ! - Published: 2018-04-04 - Modified: 2018-04-04 - URL: https://blog.hootsuite.com/fr/linteret-de-programmer-ses-publications-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_354325 Cet article est rédigé par Charlotte, auteur du blog de l'agence RDE Marketing. Lorsque vous êtes en charge d’animer des réseaux sociaux et de publier plusieurs fois par semaine, voire par jour, programmer ses publications peut vite devenir indispensable ! Malheureusement, peu de réseau offrent la possibilité de planifier à l’avance. Les arguments mis en avant sont que les réseaux sociaux doivent garder leur instantanéité et l’expérience utilisateur risquerait de pâtir d’une automatisation de publication. Cela peut s’avérer vrai en cas d’une utilisation abusive mais, comme tout, il s’agit de savoir bien doser ! Voyons ensemble quels intérêts présente la programmation pour votre marque et comment cela fonctionne concrètement. #1 - Pourquoi planifier ses publications ? 1. Avoir une vision à long terme Une bonne stratégie social media repose sur la mise en place d’outil tel qu’un calendrier éditorial pour vos réseaux sociaux. Cela vous évitera de nombreux déboires, et notamment de vous retrouver à devoir poster une publication la veille pour le lendemain sans avoir eu le temps d’y réfléchir. Le fait de programmer une semaine voire un mois à l’avance vous donnera ainsi une vision à long terme. Avez-vous bien réparti vos publications de manière à alterner vos différentes catégories de contenu ? Avez-vous prévu de quoi occuper les périodes creuses de votre calendrier commercial ? Avez-vous couvert tous les événements pertinents de votre secteur ? Une fois vos publications programmées, cela vous donnera encore le temps de procéder aux derniers ajustements. Il est en effet très facile... --- ### ¿Qué es LinkedIn? y ¿Cómo hacer que su algoritmo funcione para tu negocio? > ¿Qué es LinkedIn y cómo utilizarlo a tu favor?... Aún más importante ¿Cómo funciona su algoritmo? En este artículo discutimos todas las alternativas que tienes en la red profesional para expandir tu negocio. - Published: 2018-04-03 - Modified: 2018-04-04 - URL: https://blog.hootsuite.com/es/que-es-linkedin-y-su-algoritmo-para-negocios/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_354064 Primero lo primero ¿Qué es LinkedIn? ... LinkedIn es una red social profesional. Sí es la red social donde compartes tu carrera profesional, creas conexiones, búscas prospectos comerciales, buscas trabajos y mucho más. De cualquier forma, ya puedes darte una idea del objetivo de esta red; esta es la red para profesionales. Cuando ingresas a LinkedIn. com o usas la aplicación, eres inmediatamente redirigido al feed de tu página de inicio. Esta página, es bastante parecida a la página de inicio de Facebook, donde puedes ver las últimas actualizaciones de tus amigos o de las páginas que sigues. Sin embargo, el algoritmo de LinkedIn no te muestra todo lo que está siendo publicado por defecto. El motivo detrás de esto, es que el algoritmo te muestra solo el contenido que piensa que es relevante para ti. Nota: Los usuarios pueden elegir las publicaciones que quieren ver en base a su actividad “reciente”, pero esto tiene que ser hecho manualmente. Considerando esto, ¿cómo puedes tú, como administrador de redes sociales, asegurar que tu contenido aparezca en tantas páginas de inicio o feeds como sea posible? ¿Qué es LinkedIn? y ¿Cómo funciona el algoritmo de LinkedIn? Al inicio de este artículo te compartimos una respuesta general a ¿Qué es LinkedIn? De cualquier forma. No podemos proseguir al análisis de su algoritmo sin antes hablar del potencial de esta red. LinkedIn fué fundada en los Estados Unidos en diciembre del 2002. Actualmente tiene más de 470 millones de usuarios y es la red... --- ### In wenigen Minuten zur perfekten Facebook-Anzeige > In diesem Beitrag lernen Sie die fünf Elemente einer erfolgreichen Facebook-Anzeige kennen. Sie erfahren Schritt für Schritt und anhand unserer eigenen Erfahrungen mit Paid-Social-Kampagnen, wie Sie die einzelnen Bausteine meistern. - Published: 2018-03-21 - Modified: 2018-03-20 - URL: https://blog.hootsuite.com/de/die-perfekte-facebook-anzeige/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354256 - Network: Facebook Facebook bleibt trotz sinkender Reichweiten und der neuen Nutzerorientierung zum Nachteil von Medien die wichtigste Social Media-Werbeplattform der Welt. Experten prognostizieren einen Trend zu mehr Content-Qualität und intelligenterer, personalisierter Werbung. Es bleibt also spannend. Aber: Werbung auf Facebook kann ganz schön kompliziert sein. Der Social Media-Riese bietet von der verhaltensorientierten Ansprache von Zielgruppen bis zum Pixel-Tracking eine Fülle von Targeting-Optionen, Best Practices für Werbetreibende und Anzeigenformaten. In diesem Beitrag lernen Sie die fünf Elemente einer erfolgreichen Facebook-Anzeige kennen. Sie erfahren Schritt für Schritt und anhand unserer eigenen Erfahrungen mit Paid-Social-Kampagnen, wie Sie die einzelnen Bausteine meistern. 1. Entwickeln Sie einen eindeutigen CTA mit einer klaren Handlungsaufforderung Die perfekte Facebook-Anzeige macht klar, was der potenzielle Kunde tun soll. Jede Kampagne und jedes Anzeigenformat lässt sich auf zwei grundsätzliche Typen eindampfen: Anzeigen, die die Aufmerksamkeit von potenziellen Kunden wecken sollen und solche, die eine direkte Aktion auslösen – einen Kauf, die Installation einer App oder einen Lead. Im Idealfall leistet Ihre Anzeigenkampagne beides. Aber in der Regel eher nicht. So ist das Schaffen von Markenbekanntheit eine intelligente Strategie, die sich langfristig für Ihr Unternehmen auszahlt. Viel zu viele Kampagnen versuchen jedoch, Markenbekanntheit mit Direct Response zu verquicken. Und das funktioniert selten. Ein CTA für eine kreative Kampagne zur Markenbekanntheit sollte sich deshalb besser auf das Konsumieren von Content beziehen – zum Beispiel Ihrer Facebook-Seite zu folgen, mehr Inhalte zu abonnieren oder für mehr Email-Abos zu sorgen. Direct-Response-Ads brauchen dagegen einen Call-to-Action, der sich mehr auf generelle Fragen zum Kauf bezieht, anstatt auf... --- ### 5 Social Media-Makro-Trends, die jedes Unternehmen kennen sollte > Hier kommt ein Einblick in fünf Trends, die den Umgang mit Social Media in Unternehmen verändern werden (und wie Sie dabei an der Spitze bleiben). - Published: 2018-03-15 - Modified: 2018-11-26 - URL: https://blog.hootsuite.com/de/5-social-media-makro-trends-die-jedes-unternehmen-kennen-sollte/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354242 Neue Algorithmen. Neue Anzeigen-Tools. Brandneue Möglichkeiten, sich Videos anzuschauen. Der extreme Wettbewerb der Social Media-Netzwerke um die Werbe-Dollars treibt die Entwicklung von immer neuen Social Media-Tools und -Taktiken kräftig voran. Unternehmen, denen bei all den neuen Technologien und Strategien die Puste ausgeht, geraten schnell ins Hintertreffen. Aber allen, die das Tempo halten können, verspricht Social Media künftig größere Zielgruppen und höheren Return of Investment. Hier kommt ein Einblick in fünf Trends, die den Umgang mit Social Media in Unternehmen verändern werden (und wie Sie dabei an der Spitze bleiben): Verabschieden Sie sich von kostenloser Reichweite (im Ernst) Unternehmen, sehen sich seit Jahren mit einer sinkenden organischen Reichweite auf Facebook konfrontiert. Der Anteil ihrer Follower, der nicht durch Werbung auf Neuigkeiten aufmerksam gemacht wird, ist stark rückläufig und auf bis zu 2% gefallen. Wie sich die Grundsatzentscheidung von Facebook, den Newsfeed komplett zu überarbeiten – und „bedeutende Interaktionen“, speziell von Freunden und Familie, zum Nachteil von Unternehmens- und Medien-Content zu bevorzugen – tatsächlich auswirkt, ist noch unklar. Fest steht, dass ein „freier“ Zugang zum Nutzer für Unternehmen immer schwieriger wird. Außer, Sie nehmen Geld in die Hand. Die aktuellen Entwicklungen sind eine letzte und deutliche Ansage, dass Facebook für Unternehmen jetzt eine Plattform für bezahlte Werbung ist – nicht viel anders, als traditionelle Pay-to-Play-Werbekanäle wie TV, Radio, Print oder Außenwerbung. Um Zielgruppen – egal welche – über den Newsfeed zu erreichen, müssen Sie bezahlen. Wenn wir dabei in Betracht ziehen, dass 51% aller Unternehmen heute mit zu knappen Social Media-Werbebudgets ringen,... --- ### Strategia di Social Media Marketing: su quali feature puntare nel 2018? > Social Media Marketing: su quali feature puntare per la tua strategia del 2018? Ecco una rassegna delle principali novità dei principali canali social e come utilizzarle al meglio. - Published: 2018-03-14 - Modified: 2018-03-12 - URL: https://blog.hootsuite.com/it/strategia-di-social-media-marketing-feature-2018/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354153 - Network: Facebook, Instagram Sperimentare qualcosa di nuovo nei social media, differenziandosi dagli altri brand o anticipandone le mosse, non solo può consentire di posizionarsi in modo vantaggioso rispetto ai competitor, ma anche di sorprendere piacevolmente il proprio pubblico di riferimento. Ecco un elenco degli aggiornamenti e delle nuove feature che potrai adottare per la tua strategia di Social Media Marketing nel 2018. Attenzione: non è detto che facciano tutte al caso tuo (o che siano già disponibili in Italia), ma è bene iniziare a conoscerle meglio per fare una scelta oculata. Non disperdere risorse ed energie in mille direzioni, ma valuta e scegli quello che si presta di più a supportare la tua attività e farti raggiungere gli obiettivi prefissati! Facebook #1 Prova i contenuti video in streaming con Watch Guardando al futuro, inizia a pensare a Watch, la piattaforma interna a Facebook, dedicata alla visione di contenuti simili a quelli televisivi. Gli utenti di Facebook vedranno i programmi in base ai propri interessi e a ciò che visualizzano i loro amici, con una sezione riservata ai video in evidenza come “I più discussi del momento” e “I più divertenti”. Questa strategia di personalizzazione dei contenuti, analoga a quella di Netflix, rappresenta una grossa opportunità per i brand, in quanto consente loro di estendere la reach tramite la base di utenti già esistenti. La feature non è ancora disponibile in Italia, ma un gruppo ristretto di publisher negli Stati Uniti la sta attualmente testando, e presto l'accesso verrà esteso ad altri gruppi e... --- ### Cómo subir fotos a Instagram desde una PC > ¿ Cómo subir fotos a Instagram desde una PC ? Es una pregunta que marcas, negocios y community managers se han hecho por años. Y, por fin, hoy es posible. Descubre cómo hacerlo en este blog. - Published: 2018-03-12 - Modified: 2018-03-12 - URL: https://blog.hootsuite.com/es/como-subir-fotos-a-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_354210 - Network: Instagram Esta guía te explicará cómo subir fotos a Instagram desde una PC ¡Desde tu cuenta personal o de negocios! ¡Empecemos! Cómo subir fotos a Instagram desde una PC Si deseas aprender cómo subir fotos a Instagram desde una PC, necesitas usar una plataforma de gestión de redes sociales ya que no es posible hacerlo desde la página web de Instagram. Sin embargo, puedes ver e interactuar con el contenido de Instagram. com desde cualquier PC. Los pasos que hay que seguir para subir fotos a Instagram desde una PC varían si estás usando tu cuenta de negocios o personal. ¡Aquí te enseñamos cómo hacerlo a través de ambas! Cómo subir fotos a Instagram desde una PC con una cuenta de negocios Paso #1: Convierte tu cuenta en un perfil de negocios Aquellos usuarios de Instagram que ya tienen un perfil de negocios pueden saltar este paso. Si todavía no has convertido tu cuenta en un perfil de negocios, entonces sigue leyendo. Las cuentas de negocios de Instagram tienen características especiales que las distinguen de las cuentas personales: Promocionar publicaciones. Hacer un seguimiento del rendimiento de las publicaciones y datos demográficos de audiencia con la ayuda de Instagram Insights. Agregar la información de contacto de tu empresa (de esa manera los usuarios podrán contactarte directamente a través de la aplicación). Ten en cuenta que los perfiles de empresa son diferentes a los perfiles verificados. Las cuentas de Instagram son personales o de negocios, y ambas pueden ser verificadas. Para crear un... --- ### Journée Internationale de la Femme | Hootsuite met ses talents féminins à l'honneur > À l'occasion de la célébration de la Journée internationale de la femme, Hootsuite a donné la parole à ses employées afin de découvrir leurs retours d'expérience dans un secteur encore très « masculinisé » et pour encourager le fleurissement de la représentation de la gente féminine dans le secteur tech ! - Published: 2018-03-08 - Modified: 2018-03-09 - URL: https://blog.hootsuite.com/fr/journee-internationale-de-la-femme-hootsuite-met-ses-talents-feminins-a-lhonneur/ - Categories: Strategy - Tags: Français - : pll_wpml_354190 À l'occasion de la célébration de la Journée internationale de la femme, chaque année en date du 8 mars, des personnes se mobilisent pour un avenir plus équitable en faveur des droits des femmes, de l’égalité et de la justice. Cette année est l’occasion pour Hootsuite d'inviter ses employés à réfléchir et agir ensemble afin de transformer cette dynamique en action pour aller de l'avant et faire progresser la parité entre les sexes. Un sujet qui reste actuel dans le secteur des nouvelles technologies, bien que les femmes y sont aujourd'hui deux fois plus nombreuses qu’il y a une vingtaine d’années. Cependant elles sont sous-représentées, seulement 16% des salariés sont des femmes dans le secteur en France. Nous avons donné la parole à nos employées afin de découvrir leurs retours d'expérience dans un secteur encore très « masculinisé » et pour encourager le fleurissement de la représentation de la gente féminine dans le secteur tech ! Hootsuite : Pourquoi as-tu choisi d'évoluer dans le secteur des nouvelles technologies ? Cécile : « J'ai fait mon entrée dans le secteur tech aux Etats-Unis chez Salesforce, j’ai ensuite rejoint Hootsuite en janvier 2017 après avoir travaillé au sein d’une entreprise de conseil en UX et analyse digitale. Le secteur des nouvelles technologies a toujours attiré mon attention. La rapidité de l'évolution des solutions et l'agilité des équipes dans les entreprises SaaS font partie des éléments que j'adore dans ce secteur, en plus de la diversité des acteurs avec lesquels nous échangeons tous... --- ### 8 Maneras de promover la equidad de género en tus redes sociales > El día internacional de la mujer nos ha dado la oportunidad de reflexionar y compartir mareas en las que podemos promover la equidad de género en las redes sociales. Y esta lista te permitirá hace lo mismo desde tus perfiles. - Published: 2018-03-08 - Modified: 2018-03-08 - URL: https://blog.hootsuite.com/es/equidad-de-genero-en-las-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_354197 ¿Equidad de género en las redes sociales? En los últimos años, se ha hecho muy claro que las redes sociales son una herramienta poderosa cuando discutir equidad de género se trata. Es por eso que para celebrar el Día Internacional de la Mujer y nuestro compromiso con #PressForProgress, hemos creado una lista muy simple para que puedas hacer de tus redes sociales un espacio que incluya la equidad de género. Por supuesto que es imposible hablar de equidad de género sin hablar de inclusividad racial y LGBTQ, es por ello que también encontrarás algunos tips respecto al tema en este blog. Quizá ya estés haciendo todas o al menos algunas de las cosas que te mostraremos en esta lista (¡bien hecho! ), pero nunca está de más checar y asegurar que vas por el camino correcto. Después de todo, algunas veces son las cosas pequeñas las que pueden ayudar a hacer grandes cambios. Una lista para la equidad de género en las redes sociales Usa un lenguaje de género neutro Quieres que tus mensajes en las redes sociales llegue y atraiga a cuanta gente sea posible, ¿cierto? Evita utilizar un lenguaje que se dirija a un solo género, como por ejemplo, “hombres", “chicas” o incluso “¡Hola chicos! ”. El lenguaje es una herramienta poderosa que afecta nuestra percepción del mundo a nuestro alrededor de manera evidente y sútil. Cuando se trata de nuestro mensaje en las redes sociales, aplicar una política de neutralidad de género, la cual es definida por... --- ### Social Media-Experten im Gespräch - Interview mit Beate Mader und Bettina Thies > Anlässlich des Weltfrauentags haben wir mit Bettina Thies und Beate Mader von den Digital Media Women e. V. gesprochen. - Published: 2018-03-08 - Modified: 2018-03-13 - URL: https://blog.hootsuite.com/de/women-in-tech-beate-mader-und-bettina-thies/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354182 Jedes Jahr wird am 8. März der Weltfrauentag begangen. Ein Tag, an dem auf die Rolle der Frau in der Gesellschaft aufmerksam gemacht wird und an dem die sozialen, wirtschaftlichen, kulturellen und politischen Errungenschaften gefeiert werden. Auch bei Hootsuite feiern wir diesen Tag. Dieses Jahr möchten wir auf Frauen in der Digitalbranche aufmerksam machen - eine Branche, in der Frauen noch immer unterrepräsentiert sind. Zu diesem Anlass haben wir mit Bettina Thies und Beate Mader von den Digital Media Women e. V. gesprochen. Thies ist Quartiersleitung der Berliner DMW. Mader leitet die externe Kommunikation der DMW und ist Inhaberin von Beate Mader VISION³. Beate Mader: Leitung externe Kommunikation Digital Media Women (Foto: Simone Naumann) Bettina Thies: Quartiersleitung Berlin Digital Media Women Wer oder was hat Sie zu Ihrem Werdegang im Bereich Digital inspiriert? Beate Mader: Ich war schon immer sehr interessiert an allem neuem und technischen. Facebook und Twitter hatte ich angefangen, weil ich ein Pferd verkaufen wollte und XING, damals noch open BC wurde mir zu Beginn meiner Selbstständigkeit empfohlen. Eine private Website hatte ich schon seit meinen ersten Internetanschluss. Bettina Thies: Ich habe 2010 begonnen im Bereich Online Marketing zu arbeiten. Damals gab es noch keine Ausbildungen oder Studiengänge dazu, Google Adwords war das Maß aller Dinge und Social Media Marketing fing gerade erst an. Ich fand es spannend mich auf dieser “neuen” Spielwiese auszuprobieren und selbst zu gestalten. Wie hat Social Media Ihren Werdegang oder auch Ihre tägliche Arbeit beeinflusst? Beate Mader: Social Media ist ein sehr... --- ### Social Media-Experten im Gespräch - Interview mit Juliane Leopold > Anlässlich des Weltfrauentages haben wir Juliane Leopold zum Thema Social Media und Women in Tech interviewt. - Published: 2018-03-08 - Modified: 2018-03-13 - URL: https://blog.hootsuite.com/de/women-in-tech-juliane-leopold/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354145 Jedes Jahr wird am 8. März der Weltfrauentag begangen. Ein Tag, an dem auf die Rolle der Frau in der Gesellschaft aufmerksam gemacht wird und an dem die sozialen, wirtschaftlichen, kulturellen und politischen Errungenschaften gefeiert werden. Auch bei Hootsuite feiern wir den Weltfrauentag. Dieses Jahr möchten wir auf Frauen in der Digitalbranche aufmerksam machen - eine Branche, in der Frauen noch immer unterrepräsentiert sind. Zu diesem Anlass haben wir Juliane Leopold interviewt. Juliane Leopold studierte Publizistik und Kommunikationswissenschaft an der Freien Universität Berlin. Es folgten Stationen bei der Neuen Zürcher Zeitung, der Freitag und der ZEIT mit Schwerpunkten Technologie, Gesellschaft und Nachrichten. 2014 wechselte sie als Gründungs-Chefredakteurin zu Buzzfeed Deutschland. 2015 wurde Leopold von der Fachjury des Medium Magazins in der Kategorie “Newcomer des Jahres” auf den zweiten Platz gewählt. Seit 2016 arbeitet sie als freie Journalistin, Data-Analystin und strategische Beraterin für verschiedene Medien. Juliane Leopold (Foto: Caroline Pitzke) Sie haben Kommunikationswissenschaften und Publizistik studiert. Wussten Sie schon immer, dass Sie in den digitalen Medien arbeiten wollten? Was hat Sie dazu inspiriert? Ich habe während meines Studiums an der Freien Universität Berlin nie zu träumen gewagt, dass meine Leidenschaft für digitale Medien einmal mein Job werden könnte. Damals standen soziale Medien und Blogs noch am Anfang ihres Erfolgs. Ich fand es faszinierend, wie sehr sich die Inhalte auf diesen Kanälen von denen in traditionellen Medien unterschieden und verbrachte aus Neugier und Interesse viel Zeit mit diesen neuen Inhalten. Ich weiß noch, dass ich 2004/2005 blogger. com nach interessanten Stimmen durchforstete... --- ### Social Media-Experten im Gespräch - Interview mit Daniela Sprung > Anlässlich des Weltfrauentags sprechen wir mit Daniela Sprung über die Themen Bloggen, Social Media und die Bedeutung digitaler Medien für Unternehmen. - Published: 2018-03-08 - Modified: 2018-03-13 - URL: https://blog.hootsuite.com/de/women-in-tech-daniela-sprung/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354180 Jedes Jahr wird am 8. März der Weltfrauentag begangen. Ein Tag, an dem auf die Rolle der Frau in der Gesellschaft aufmerksam gemacht wird und an dem die sozialen, wirtschaftlichen, kulturellen und politischen Errungenschaften gefeiert werden. Auch bei Hootsuite feiern wir den Weltfrauentag. Dieses Jahr möchten wir auf Frauen in der Digitalbranche aufmerksam machen, eine Branche, in der Frauen noch immer unterrepräsentiert sind. Zu diesem Anlass haben wir eine Interviewreihe veranstaltet, die wir im Laufe der Woche auf unserem Blog veröffentlichen. Zum Auftakt habe ich mit Daniela Sprung gesprochen. Daniela ist Kommunikationsberaterin, Social Media-Managerin, Dozentin und Gründerin von bloggerabc. Sie berät Unternehmen und Selbstständige beim Aufbau ihrer Blogs und Social Media-Kanäle. Ihre Erfahrung sammelte sie als Pressereferentin, sowie als Online Marketing Managerin bei verschiedenen Unternehmen. Mehrere Jahre leitete Sie führend ein Corporate Blog in der Hotellerie und verantwortete dort das Social-Media-Management. Wer oder was hat Sie zu Ihrem Werdegang im Bereich Digital inspiriert? Mein Werdegang ist ziemlich klassisch. Ich habe eine Ausbildung zur Verlagskauffrau gemacht. Heute heißt das “Kauffrau für Digital & Print”, glaube ich. Danach hatte ich meine erste Stelle als Pressesprecherin in einem Schulbuchverlag, bei der ich viel mitnehmen konnte und schon damals ging nichts mehr ohne eine gute Website. Darüber haben wir die Bücher, das Unternehmen, den Verkaufsladen und alles was für die Kunden wichtig war vorgestellt und Kontaktmöglichkeiten offeriert. Während meines Studiums war ich in den USA an der San Diego State University. Dort habe ich gesehen, dass meine Kommilitonen fast ausschließlich über Facebook kommuniziert haben... --- ### 13 Herramientas de Diseño que Necesitas Utilizar en tus Redes Sociales > Si aún no lo hace, tienes que empezar a utilizar estas 14 Herramientas de Diseño que Necesitas Utilizar en tus Redes Sociales. Pro tip para Community Managers. - Published: 2018-02-28 - Modified: 2022-04-26 - URL: https://blog.hootsuite.com/es/herramientas-de-diseno-para-tus-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_338799 Herramientas de diseño ... ¿Por qué deberías utilizarlas? Cientos de millones de imágenes son compartidas en las redes sociales todos los días, lo curioso, es que solo pocas de ellas logran detenerte y llamar tu atención. ¿Qué tienen en común estas imágenes? Son de buena calidad, visualmente atractivas, y fáciles de compartir. Crear una galería de imágenes cautivadoras no tiene porqué ser difícil y costoso. Aquí te presentamos 14 herramientas de diseño que puedes usar para crear imágenes hermosas y fáciles de compartir en las redes sociales. Pero antes de que utilices toda tu creatividad para crear la siguiente noche estrellada, te recomendamos revisar esta guía para planear tu estrategia de contenidos. Con un plan todo es más sencillo y tiende a funcionar mejor, así que es momento de planear qué contenido producir para alcanzar nuestras metas específicas de negocios, que audiencias responderán de mejor manera y en qué canales hay que enfocarse. Las 14 mejores herramientas de diseño para tus redes sociales Herramientas de diseño (Servicio completo para crear imágenes) 1) BeFunky Así como Canva, BeFunky es una parada segura para la creación de gráficos y collages. Puedes elegir diseños basados en su función, por ejemplo, encabezados para redes sociales, herramientas para blogs y plantillas para negocios pequeños. La amigable interfaz de este editor, hace que la personalización de contenido sea rápida y fácil, sin dejar de mencionar, hermosa. BeFunky ofrece 125 efectos digitales gratis, o puedes pagar una cantidad mensual para acceder a una mejor resolución, efectos premium... --- ### Zielgruppen-Personas entwickeln: So geht’s! > Wer weiß, wie seine Zielgruppe aussieht, kann sie besser erreichen und bessere Beziehungen zu ihr aufbauen. Zur Entwicklung von Zielgruppen-Personas gehören drei Dinge: solides Recherchehandwerk, eine Prise Intuition und ein Schuss Kreativität. - Published: 2018-02-28 - Modified: 2018-02-22 - URL: https://blog.hootsuite.com/de/zielgruppen-personas-entwickeln/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354102 Der Begriff Persona stammt aus der Mensch-Computer-Interaktion: Eine Persona stellt einen Prototyp für eine Gruppe von Anwendern dar, die sich durch konkrete Eigenschaften und ein konkretes Nutzungsverhalten auszeichnen. Im Online-Marketing helfen datenbasierte Personas wie beispielsweise bei Zalando dabei, die Kunden besser zu verstehen und anzusprechen. Das ist keine Zauberei. Wer weiß, wie seine Zielgruppe aussieht, kann sie besser erreichen und bessere Beziehungen zu ihr aufbauen. Und je enger die Beziehungen, umso leichter fällt der Verkauf. Alles beginnt also mit der Kenntnis der Zielgruppe. Aber wie stellen Sie das an? Sie können schließlich nicht jeden Kunden oder potenziellen Käufer persönlich kennen. Genau hier kommen Zielgruppen-Personas ins Spiel – diese Archetypen Ihrer Kunden setzen sich aus grundlegenden Informationen, Zielen und Pain Points Ihrer Zielgruppe zusammen. Personas bieten eine nützliche Momentaufnahme Ihrer Kunden, auf die Sie immer wieder zurückgreifen können. Zur Entwicklung von Zielgruppen-Personas gehören drei Dinge: solides Recherchehandwerk, eine Prise Intuition und ein Schuss Kreativität. Die Arbeit lohnt sich, weil die gewonnenen Erkenntnisse mit Vermutungen, die Sie über Ihre Kunden anstellen, aufräumen. Im Weiteren erfahren Sie, wie Sie Zielgruppen-Personas entwickeln, die Ihnen mehr Aufschluss über Ihre Kundschaft verschaffen. Erforschen Sie Ihren Kunden Sammeln Sie demografische Informationen: zu den Basisinfos gehören Geschlecht, Alter, Einkommen, Beschäftigung, Standort und Ausbildung. Abhängig von Ihren Ressourcen bieten sich einige Möglichkeiten, um an diese Daten zu kommen. Facebook, Twitter und LinkedIn offerieren grundlegende Daten zur Demografie – ein guter Ausgangspunkt für Ihre Recherchen. Wer über ein höheres Budget, viel Traffic oder eine umfangreiche Email-Liste verfügt, kann mit Online-Umfragen,... --- ### I trend social del 2018: intervista a Veronica Gentili > I trend social del 2018: abbiamo raccolto le domande emerse durante il webinar Hootsuite e ne è scaturita un'intervista a Veronica Gentili, Facebook Marketing Expert, ricca di spunti di riflessione. - Published: 2018-02-23 - Modified: 2018-05-16 - URL: https://blog.hootsuite.com/it/i-trend-social-del-2018-intervista-a-veronica-gentili/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354098 - Network: Facebook, Instagram Quali sono i macro trend social del 2018? Quali sfide si prospettano per i brand e quali sono le principali opportunità da cogliere? Abbiamo approfondito l'argomento con Veronica Gentili, Facebook Marketing Expert, durante il webinar Hootsuite dedicato proprio ai trend social del 2018. Tantissimi i temi trattati e gli spunti di riflessione. Ecco perché abbiamo pensato di raccogliere alcune tra le (moltissime) domande emerse tra il pubblico e rivolgerle proprio a Veronica in questa intervista. Ricapitoliamo in breve i punti salienti del webinar per inquadrare meglio il contesto. #1 Il calo della reach organica: come raggiungere la propria audience? Con il progressivo declino della reach organica sui social media, si prospetta uno scenario in continuo mutamento per la strategia dei contenuti dei brand, soprattutto su Facebook. Come raggiungere la propria audience, quali sono i contenuti migliori da pubblicare, come fare in modo che il budget investito in ads porti i suoi frutti? #2 I contenuti video e la social TV I video continueranno la loro incredibile ascesa anche nel 2018. In che modo cambieranno le modalità di fruizione dei contenuti e i format stessi? Stiamo andando verso la serialità tipica della TV? #3 Intelligenza Artificiale e BOT al nostro servizio I BOT sono una realtà a cui (finalmente) sia brand che consumatori iniziano a guardare con sempre maggior interesse. In che modo possiamo beneficiarne tutti? #4 Analizzare le performance per dimostrare risultati concreti I social fanno oramai parte della strategia di marketing di (quasi) ogni brand. Ma in quanti sono... --- ### Werben in Instagram Stories? Ein Erfahrungsbericht > Seit März 2017 können Unternehmen in Instagram Stories werben. Unser Marketing-Team hat das Anzeigenformat getestet. Was wir dabei gelernt haben erfahren Sie hier. - Published: 2018-02-21 - Modified: 2018-02-20 - URL: https://blog.hootsuite.com/de/werben-in-instagram-stories/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354034 - Network: Instagram Instagram ist weiterhin auf Erfolg abonniert: Allein in Deutschland sind bereits 15 Millionen Menschen auf der Social Media-Plattform vertreten. Die Facebook-Tochter arbeitet auch bei ihren Stories ständig an neuen Features. Seit März 2017 können alle Inhaber von Unternehmens-Accounts in Instagram Stories werben. Das Social Marketing-Team von Hootsuite hat das neue Anzeigenformat getestet. Erfahren Sie hier, was wir dabei gelernt haben und nutzen Sie unsere Erfahrungen für Ihre eigenen Versuche mit der neuen Werbeform. Ads in Instagram Stories: 7 Lektionen vom Hootsuite Social Marketing-Team 1. Starten Sie mit bereits vorhandenem Content Wer leistungsstarke Instagram-Inhalte entwickeln will, muss Vieles ausprobieren. Wenn Sie nicht genau wissen, was bei Ihrer Zielgruppe ankommt, kann das ganz schnell ins Geld gehen. Bevor Sie Zeit und Arbeit in die Entwicklung von Instagram Ads stecken, nutzen Sie lieber bereits organisch geteilten Content. So bekommen Sie eine Vorstellung von den zu erwartenden Interaktionen. Testen Sie ein paar unterschiedliche Inhalte, die sich zur Zweitverwertung eignen. Legen Sie für jede Anzeige eine Reihe von Testkriterien fest, damit Sie verstehen, was die Ergebnisse aussagen. Wir setzten für unsere erste Anzeigenserie grafisch gestaltete Videos ein, weil dieser Content bereits vorlag. Als wir feststellten, dass diese Videos nicht die gewünschte Leistung erbrachten, änderten wir unsere Strategie. Der erste Test half uns jedoch dabei, die Wünsche unserer Zielgruppe (und die Gründe dafür) zu verstehen. 2. Realfilm-Videos führen zu mehr Conversions als grafische Videos Die überwiegende Mehrheit der Instagram Stories zeigt Szenen aus dem wirklichen Leben (also Realfilm). Grafisch gestaltete Videos sprengen diese Nutzererfahrung. Sie entsprechen... --- ### 14 formas ingeniosas de conseguir seguidores en Snapchat que tienes que intentar > Consigue más Seguidores en Snapchat con estos 14 trucos que los profesionales en redes sociales están utilizando. ¡No te los pierdas y empieza a crecer tu audiencia hoy! - Published: 2018-02-15 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/es/seguidores-en-snapchat/ - Categories: Estrategia - Tags: Participación en redes sociales - Tags: Español - : pll_wpml_341738 - Network: Snapchat ¿Buscas nuevas formas de conseguir Seguidores en Snapchat? No eres el único. Los expertos en redes sociales saben que este es una parte vital de cualquier estrategia de negocios para Snapchat. Más seguidores significa mayor alcance y una mayor probabilidad de alcanzar tus metas en la plataforma. En esta guía te enseñaremos como conseguir más Seguidores en Snapchat (o Amigos en Snapchat, si así lo prefieres). Sin relleno innecesario o tácticas tediosas ¡Estos consejos de verdad funcionan! Cómo conseguir más Seguidores en Snapchat: 14 consejos y tácticas 1) Tener una estrategia clara en Snapchat Cuando te acercas a una nueva plataforma como vehículo de mercadotecnia, necesitas tener una estrategia clara. El Marketing de Snapchat, parte de obtener más seguidores, requiere un plan sobre cómo vas a alcanzar tus metas. Si llegas a saltarte este paso podrías perder tiempo, dinero y esfuerzo. Para empezar con tu propia estrategia, necesitas hacer las preguntas correctas. Preguntas como: ¿A quién vamos a educar dentro de la empresa para usar la plataforma? ¿Quién será responsable de mantener nuestra cuenta activa e interactuar con nuestros Seguidores en Snapchat? ¿Qué es lo que queremos alcanzar al final del día? En otras palabras, ¿Qué significa para nosotros tener X número de Seguidores en Snapchat, o X número de Vistas de Historias? ¿Cuántas horas, días, meses o años estimamos que tomará el alcanzar nuestras metas de Snapchat? ¿Cómo se ve para nosotros el éxito en Snapchat? ¿Quién es nuestro Seguidor en Snapchat ideal? ¿Cómo llegamos a esta persona? (Por... --- ### Le guide complet pour obtenir une Page Facebook vérifiée > Disposer d'une page Facebook vérifiée est un atout non négligeable pour asseoir votre crédibilité en ligne. Suivez notre guide pour obtenir cette distinction et permettre à des clients potentiels de vous trouver plus facilement. - Published: 2018-02-15 - Modified: 2018-02-19 - URL: https://blog.hootsuite.com/fr/le-guide-complet-pour-obtenir-une-page-facebook-verifiee/ - Categories: Stratégie - Tags: Français - : pll_wpml_354080 - Network: Facebook Pour les marques, disposer d'un compte Facebook vérifié est un atout non négligeable pour asseoir leur crédibilité en ligne. Qu'il s'agisse d'une marque de renom international ou d'une entreprise locale, chacune peut être vérifiée sur la plateforme du réseau social. Le badge de vérification bleu ou gris informe votre audience de l'authenticité de votre Page et vous permet d'être mieux positionné dans les résultats de recherche. Grâce à cette distinction, des clients potentiels peuvent également vous trouver plus facilement. Cet article vous explique : Quel badge de vérification Facebook correspond à votre entreprise Les bonnes pratiques à suivre pour vous assurer de l'obtention du badge de vérification Comment demander un badge de vérification #1 - Quel badge de vérification Facebook correspond à votre entreprise ? Il existe deux badges de vérification Facebook, il est donc important de faire la demande pour la certification qui s'applique à votre cas. 1. Badge de vérification bleu Si vous êtes une personnalité publique, une entreprise médiatique ou une grande marque, vous pouvez demander à obtenir le badge de vérification bleu. 2. Badge de vérification gris Si vous êtes une petite entreprise ou une organisation locale, vous pouvez demander à obtenir le badge de vérification gris. Dans le cas où votre entreprise possède plusieurs magasins physiques ainsi qu'une Page Facebook pour chacun d'eux, vous pouvez ajouter ce badge à chacune des pages. #2 - 4 conseils pour vous aider à obtenir la certification Facebook Le processus de vérification de Facebook comprend plusieurs exigences à remplir... --- ### Der Stand der Digitalisierung 2018 - Statistiken aus über 230 Ländern > Wissen Sie, wie es 2018 um die Digitalisierung bestellt ist? Stützen Sie Ihre Digitalstrategie mit dem Report von Hootsuite und We are Social über den weltweiten der Stand von Internet, Social und Mobile. - Published: 2018-02-13 - Modified: 2018-02-09 - URL: https://blog.hootsuite.com/de/digitalisierung-weltweit-2018/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354003 Global Digital 2018, die neue Berichtsreihe von We are Social und Hootsuite zeigt auf, dass mittlerweile mehr als 4 Milliarden Menschen weltweit das Internet nutzen. Das bedeutet, dass deutlich mehr als die Hälfte der Weltbevölkerung jetzt online ist. Aus den neusten Daten geht hervor, dass nahezu eine Viertelmilliarde neuer Nutzer 2017 erstmals online gingen. Doch was genau bedeutet das für den Bereich Social Media? Neben der Internetnutzung nimmt auch die Nutzung von Social Media weiterhin rapide zu. Die Anzahl von Menschen, die die jeweils wichtigste Plattform in ihrem Land nutzen, ist im Laufe der vergangenen 12 Monate um nahezu 1 Million neue Nutzer pro Tag gestiegen. Mehr als 3 Milliarden Menschen weltweit nutzen jetzt jeden Monat Social Media. Dabei greifen 9 von 10 Nutzern über mobile Geräte auf die gewünschten Plattformen zu. Die wichtigsten Ergebnisse der diesjährigen Berichte finden Sie in unserer detaillierten Analyse weiter unten. Hier sind vorab die wesentlichsten Erkenntnisse für den Digitalbereich 2018: 2018 nutzen 3,196 Milliarden Menschen Social Media, das sind 13 Prozent mehr als im Vorjahr 2018 nutzen 4,021 Milliarden Menschen das Internet, das sind 7 Prozent mehr als im Vorjahr 2018 nutzen 5,135 Milliarden Menschen ein Mobiltelefon, das sind 4 Prozent mehr als im Vorjahr Bevor wir uns die wichtigsten Ergebnisse in Bezug auf Social Media genauer ansehen, möchten wir uns bei unseren Partnern zur Datenerhebung bedanken, die uns die Erstellung der diesjährigen Berichte ermöglicht haben: GlobalWebIndex GSMA Intelligence Statista Locowise SimilarWeb Was sagen uns all die wertvollen Daten, die wir von ihnen erhalten... --- ### Report We Are Social e Hootsuite 2018: lo scenario digital e social mondiale > Global Digital 2018: il report We Are Social e Hootsuite 2018 offre uno spaccato sullo scenario digital, social e mobile a livello mondiale: scopri tutti i dati e le curiosità su 239 Paesi, inclusa l'Italia! - Published: 2018-02-12 - Modified: 2018-02-13 - URL: https://blog.hootsuite.com/it/report-we-are-social-hootsuite-2018-digital-social/ - Categories: Strategia - Tags: Italiano - : pll_wpml_354040 - Network: Facebook, Instagram Lo scenario digital e social nel mondo? Scoprilo attraverso il Report We Are Social e Hootsuite 2018! L'attesissimo Report di We Are Social e Hootsuite - Global Digital 2018 - è giunto alla sua settima edizione. Con una serie di dati e statistiche a livello globale, ci offre uno spaccato sul panorama digital e social di ben 239 Paesi del mondo, Italia inclusa. La versione integrale (in inglese) e quella specifica sull'Italia (in italiano), sono disponibili qui. Ma abbiamo pensato di raccogliere i punti salienti e i numeri più sorprendenti per darti una fotografia generale dall'alto. Per esempio... Quanti utenti conta Internet nel mondo? Più di 4 miliardi di persone. Questo significa che ormai più di metà della popolazione mondiale è online, con 250 milioni di nuovi utenti iscritti per la prima volta nel 2017, almeno secondo i dati più recenti. Quali sono le conseguenze per il mondo dei social media? Al di là dell'uso di internet, anche l'utilizzo dei social media è ormai in rapida crescita. Negli ultimi 12 mesi, il numero di utenti che usano la piattaforma più diffusa nel loro paese è aumentato di circa 1 milione di nuovi utenti al giorno. Più di 3 miliardi di persone al mondo oggi usano i social network ogni mese, e 9 utenti su 10 accedono alla piattaforma social di propria scelta da mobile. Il panorama digital mondiale, in sintesi, si presenta così: Gli utenti dei social media nel 2018 (gennaio) sono 3,196 miliardi, con un aumento del 13% anno... --- ### Trucos de Snapchat: 35 trucos y herramientas que probablemente no conocías > En esta guía te enseñaremos cómo acceder a los trucos de Snapchat menos conocidos. Es un blog que todo community manager tiene que leer. - Published: 2018-02-07 - Modified: 2019-06-07 - URL: https://blog.hootsuite.com/es/16-trucos-y-funciones-de-snapchat/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_341392 - Network: Snapchat Los llamamos trucos de Snapchat porque muchas de las mejores herramientas de esta aplicación están escondidas o simplemente no son intuitivas. Sí, estamos hablando de ti, Pincel. Lo bueno es que, si puedes aprender estos trucos, tendrás un arsenal nuevo de herramientas que te ayudarán a llevar el juego de Snapchat de tu marca a otro nivel. En esta guía, te enseñaremos cómo acceder a estas herramientas poco conocidas y también te mostraremos algunos otros trucos que podrás usar al hacer algunos ajustes en tu teléfono. Haz clic en la sección de tu interés o sigue deslizando hacia abajo para leer la lista completa. Tabla de contenido Trucos para textos, dibujos y edición en Snapchat Trucos para fotos y vídeos de Snapchat Trucos generales de Snapchat Trucos para textos, dibujos y edición en Snapchat 1) Dibuja con increíble precisión habilitando la función de zoom en tu teléfono ¿Te crees un Da Vinci? Entonces este truco de Snapchat es para ti. ¿Cómo hacerlo en iOS? Ve a Configuración Selecciona General Presiona Accesibilidad Activa el Zoom Selecciona Mostrar Control Elige la Región de Zoom de tu preferencia (Window o Pantalla Completa) Ajusta el Nivel de Zoom a 15x ¿Cómo hacerlo en Android? Ve a Ajustes Selecciona Accesibilidad Presiona Visión Presiona el Magnificador Activa el Zoom Usar Snapchat en una Tablet, donde la pantalla es mucho más grande, es otro truco útil para cuando estés creando tus detalladas obras maestras. Dibuja con un stylus para impresionar a la gente con tu arte. 2)... --- ### Die 4 wichtigsten Zutaten für ein perfektes Social Media-Video > Unternehmen setzen vermehrt auf Social Media-Video, um erfolgreich mit Geschäftskunden zu kommunizieren und ihre Qualitätsprodukte weltweit ins Rampenlicht zu rücken. Doch was macht ein richtig gutes Social Media-Video aus? - Published: 2018-02-07 - Modified: 2018-02-07 - URL: https://blog.hootsuite.com/de/zutaten-social-media-video/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354023 Social Media-Nutzer lieben Videos, auch im B2B-Bereich. Das hat auch der deutsche Mittelstand erkannt. Unternehmen wie MEZ-Technik setzen zum Beispiel auf YouTube, um erfolgreich mit Geschäftskunden zu kommunizieren und ihre Qualitätsprodukte weltweit ins Rampenlicht zu rücken. Doch was macht ein richtig gutes Social Media-Video aus? Stellen wir uns das perfekte Social Media-Video einfach mal als Kuchen vor. Welche Zutaten brauchen wir, damit der Kuchen gelingt? Wir haben den Video-Experten von Hootsuite Derek Saddler nach den vier wichtigsten Zutaten für ein feines Content-Törtchen gefragt. 1. In der Kürze liegt die Würze Nach einer von Animoto durchgeführten Umfrage bevorzugen zwei Drittel aller Konsumenten Videos unter einer Dauer von 60 Sekunden. Saddler empfiehlt Social Media-Videos mit einer Länge von 30 bis 90 Sekunden, wenn Sie wollen, dass Ihre Zuschauer dranbleiben. Die heutige Aufmerksamkeitsspanne ist kurz. Wie Sie die Aufmerksamkeit Ihres Publikums fesseln: Texte in Videos sollten so kurz wie möglich sein. Ihr Publikum soll sich nicht mit dem Lesen des Textes beschäftigen müssen, sondern Ihr Video anschauen. Die Zeit Ihrer Zielgruppe ist kostbar, versuchen Sie deshalb Ihre Botschaft in möglichst wenig Worten zu vermitteln. Wenn wir bei Hootsuite einen Blog-Post in Form eines Social Media-Videos verwerten, kürzen wir oft von fünf oder mehr Tipps auf drei, wie im folgenden Video. Verwenden Sie nummerierte Listen, um Ihr Publikum bei der Stange zu halten. Diese Listen machen das Verfolgen von Video-Content leichter. Achten Sie auf das richtige Tempo. Der Text sollte nicht zu schnell oder zu langsam durchlaufen. „Lesen Sie Ihren Text laut vor, um... --- ### Pendant la Saint Valentin boostez l'engagement sur vos réseaux sociaux > Plus de "J'aime" pendant la Saint Valentin! Suivez nos conseils pour créer une campagne créative et booster votre reach sur les médias sociaux. - Published: 2018-02-01 - Modified: 2018-02-01 - URL: https://blog.hootsuite.com/fr/profitez-de-la-saint-valentin-pour-booster-votre-reach/ - Categories: Stratégie - Tags: Français - : pll_wpml_344558 - Network: Facebook, Instagram, Twitter Placé sous le signe de l’amour, le mois de Février est marqué par la célébration de la Saint Valentin ! Comme chaque année, le 14 du mois représente une date fatidique pour les amoureux, plutôt depressive pour les célibataires. C’est effectivement l’occasion d’exprimer votre amour pour votre partenaire ainsi que pour vos proches. Bien qu'elle soit romantique, la Saint Valentin est devenu une fête plutôt commerciale... Quasi inevitable, que vous le vouliez ou non, il sera difficile d’y échapper. N’en déplaise à certains, la fête des amoureux s’est fortement popularisée ces dernières années aux quatre coins du monde notamment grâce aux medias sociaux. En 2018, l’agence de communication We Are Social comptait 3,2 milliards d’utilisateurs actifs sur les médias sociaux : autant d’utilisateurs susceptibles d’être influencés par vos campagnes de marketing. Pour les marketeurs, le jour le plus romantique de l’année représente l'opportunité de rebondir sur le buzz de l’évènement attendu par des millions d’amoureux et d’offrir vos produits ou services adaptés. Cette période pour les amoureux est en effet particulièrement propice aux actes d'achat : cartes, chocolats, fleurs, lingerie, restaurant, voyages ! Vous l'aurez compris la Saint Valentin est donc une occasion à saisir pour augmenter la visibilité de votre marque et booster vos ventes. Aujourd’hui, les outils de communication avec les clients se sont multipliés, les marques peuvent ainsi partager du contenu original pour l’occasion sur de nouveaux réseaux comme : Snapchat, Periscope ou encore Facebook Live. Si vous souhaitez capter l’attention des internautes via les réseaux sociaux,... --- ### Wie Sie Ihre Marke auf die Instagram Explore Seite bringen > Wie Sie es schaffen, Ihre Marke auf der Instagram Explore Seite zu platzieren und sich diese für Ihr Unternehmen zunutze zu machen. - Published: 2018-01-30 - Modified: 2018-01-15 - URL: https://blog.hootsuite.com/de/instagram-explore-seite-marken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_353814 - Network: Instagram Unternehmen, die nach neuen Kunden fahnden und Ihre Produkte einem größeren Publikum vorstellen wollen, brauchen Aufmerksamkeit. Kuratierte Seiten wie Instagram Explore mit Content-Vorschlägen, die individuell auf die Interessen des einzelnen Nutzer abgestimmt sind, zählen zu den Top-Spots in den sozialen Medien. Doch um den Platz im Explore-Scheinwerferlicht rangeln sich viele. Wie Sie da mit Ihrer Marke reinkommen, verrät Ihnen dieser Blog-Beitrag. Wenn Sie Ihre Marke hier unterbringen, können Sie Ihre Ergebnisse enorm verbessern. Eine hohe Platzierung bringt neue Follower und kontinuierlichen Traffic. In diesem Leitfaden erfahren Sie, wie Sie sich „Suchen und Erforschen“ auf Instagram für Ihr Unternehmen zunutze machen können. Das erwartet Sie im Detail: Anhand welcher Kriterien Content für den Explore-Tab ausgewählt wird Wie Sie mit Ihrer Zielgruppe arbeiten, um Ihre Inhalte zu platzieren Wie Sie mit Hilfe der Explore-Funktion Ihr Engagement steigern und mehr relevante potenzielle Kunden erreichen Was ist „Search & Explore” auf Instagram? Auf dieser Seite finden Sie kuratierte Themen aus der gesamten Instagram-Community und personalisierten Content, den Instagram aufgrund Ihrer vorherigen Aktionen und Interaktionsmuster für Sie bereitstellt. Oder wie es die Wired nennt: „den ehrlichsten Ort im Internet”. Um auf die Explore-Seite zuzugreifen, öffnen Sie Instagram, und klicken Sie auf die Lupe zwischen dem Home- und dem Pluszeichen- (Post hinzufügen) Symbol. Wie in der Wired erklärt wird: „Anders als Ihr Feed beschränkt sich die „Search and Explore“-Seite nicht auf die Leute, denen Sie folgen oder Ihre Likes. “ Explore beobachtet, wie Sie Instagram nutzen und spiegelt seine Erkenntnisse in einem dreidimensionalen Grid wieder –... --- ### Parole d'Expertes : LA tendance digitale 2018 > Nous avons eu le privilège de rencontrer 5 femmes, 5 influenceuses et expertes en marketing digital qui nous livrent aujourd’hui leur vision sur LA tendance digitale en 2018 - Published: 2018-01-24 - Modified: 2018-02-02 - URL: https://blog.hootsuite.com/fr/parole-dexpertes-la-tendance-digitale-2018/ - Categories: Stratégie - Tags: Français - : pll_wpml_353943 En 2018, pour notre 2ème édition de Parole d’Experts special tendance de l’année, les femmes sont à l’honneur ! Nous avons eu le privilège de rencontrer 5 femmes, 5 influenceuses et expertes en marketing digital qui nous livrent aujourd’hui leur vision sur LA tendance digitale en 2018. De la récolte des données au conversationnel 360° en passant par les Bots, 2018 est partie pour nous enchanter et nous étonner. Très belle lecture ! Selon vous, quelle est LA tendance digitale majeure qui marquera la vie des entreprises en 2018 ? #1 - La récolte de données Malgré une année 2017 qui n'a pas permis la transformation numérique des entreprises -générant un certain retard de productivité, les technos n'ont cessé de se développer, de s’enrichir de fonctionnalités, et de nouvelles déferler : Réalité virtuelle, réalité augmentée, reconnaissance vocale, faciale, blockchain, nanorobotique... Qui permettent un point de convergence : la récolte de données, toujours plus abondantes. La production de ces données devrait exploser de 800% d’ici 5 ans - selon les prévisions du cabinet Gartner. Les fonctions marketing, communication, commerciales, les services d'information, connaissent des difficultés à collaborer, alors j’ai le fol espoir que la multitude des datas récoltées parviendra, dans un objectif de retour sur investissement, à être un vecteur fédérateur de la transformation numérique, et architecturera ainsi une intelligence artificielle forte. Car nous revenons sur cet essentiel, inéluctable : le consommateur est la ressource, par ce qu’il laisse comme traces sur le web. Cerner ses usages, être à leur écoute... --- ### L'algoritmo di Facebook cambia ancora: cosa c'è da sapere > Novità in arrivo per l'algoritmo di Facebook. Cosa cambierà nel News Feed e in che modo i brand potranno continuare a beneficiare del social? - Published: 2018-01-20 - Modified: 2018-01-19 - URL: https://blog.hootsuite.com/it/algoritmo-di-facebook-cambia-ancora-cosa-sapere/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353930 - Network: Facebook Altri cambiamenti in arrivo per l'algoritmo di Facebook? L'11 Gennaio, Mark Zuckerberg ha annunciato che Facebook avrebbe cambiato l'algoritmo del suo news feed per dare priorità ai contenuti di “amici, famiglia e gruppi. ” “Mentre lo mettiamo a punto, vedrete meno contenuti pubblici come post di aziende, brand e media. E i contenuti pubblici che vedrete di più verranno adeguati allo stesso standard – dovranno incoraggiare interazioni significative tra le persone. ” Zuckerberg ha citato “la responsabilità di essere sicuri che i nostri servizi non siano solo divertenti da usare, ma anche utili per il benessere delle persone” come giustificazione per il cambiamento, ammettendo che le aziende dovranno lavorare più duramente che mai per guadagnare l'attenzione degli utenti sulla piattaforma. Mentre i cambiamenti si svilupperanno nei prossimi mesi, i brand probabilmente vedranno una diminuzione significativa nella reach organica. Inoltre, c'è la possibilità che gli utenti passino meno tempo su Facebook, sebbene Zuckerberg speri che quello passato sulla piattaforma possa essere “tempo ben speso”. Ciò significa che il news feed inizierà probabilmente a mostrarti più foto del cane di tuo zio e meno liste di BuzzFeed. Come ottenere il massimo dai social nonostante i cambiamenti dell'algoritmo di Facebook Anche se ancora nessuno sa esattamente quale sarà l'impatto dei cambiamenti del news feed, le aziende su Facebook possono usare alcune tecniche per lavorare con il nuovo algoritmo e continuare a raggiungere la loro audience attraverso “interazioni significative”. Continua a postare contenuti coinvolgenti e di qualità che generino commenti Secondo Zuckerberg, le “interazioni... --- ### Quali metriche analizzare se l'obiettivo dei social è la brand awareness? > La brand awareness è tra gli obiettivi delle attività sui social dei brand. Su quali metriche concentrarsi e come calcolare il ROI dei social in questo caso? - Published: 2018-01-18 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/quali-metriche-analizzare-per-la-brand-awareness/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353915 Dimostrare il ROI dei social media è già impegnativo per qualunque azienda, ma diventa ancora più complicato se l'attività sui social ha finalità non riconducibili direttamente ad un risultato immediato e concretamente tangibile come la brand awareness, ad esempio. Spesso sottovalutata come obiettivo aziendale, la brand awareness è invece un elemento fondamentale di ogni bilancio: se la tua audience di riferimento non sa chi sei o peggio ancora che esisti, non può di certo acquistare i tuoi prodotti o servizi. È perciò è importante poter dimostrazione in modo quantificabile l'impatto esercitato dai social media su questo obiettivo di business. Esistono due macro-aree su cui focalizzarsi: awareness, per aumentare il numero di persone che conoscono il tuo brand perception, per modificare (in positivo) quello che l'audience pensa e prova per il tuo brand Read More --- ### Was die Änderungen im Facebook Newsfeed für Unternehmen bedeuten > Facebook hat weitere Änderungen im Newsfeed angekündigt. Was das für Unternehmen bedeutet und wie Sie trotz der Änderungen auf Facebook erfolgreich sein können, verrät Ihnen dieser Beitrag. - Published: 2018-01-18 - Modified: 2018-01-17 - URL: https://blog.hootsuite.com/de/aenderungen-im-facebook-newsfeed/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_353917 - Network: Facebook Am 11. Januar kündigte Mark Zuckerberg an, dass Facebook seinen Newsfeed Algorithmus ändert und von nun an Inhalte von “Freunden, Familie und Gruppen” bevorzugt. “Wenn wir die Neuerungen herausbringen”, schrieb Zuckerberg, “werden Sie weniger öffentlichen Content wie Beiträge von Unternehmen, Marken und Medien sehen. Der öffentliche Content, den Sie noch sehen, wird nach einem hohen Standard gehalten - er sollte sinnvolle Interaktionen zwischen Menschen fördern. ” Als Rechtfertigung für den Wandel nennt Zuckerberg “eine Verantwortung sicherzustellen, dass unsere Dienstleistungen nicht nur Spaß machen, sondern auch gut für das Wohlergehen der Menschen sind”, und dass Unternehmen härter denn je arbeiten müssen, um auf der Plattform die Aufmerksamkeit der Kunden zu gewinnen. In den nächsten Monaten, wenn die Änderungen eingeführt werden, wird die organische Reichweite für Unternehmen aller Wahrscheinlichkeit nach deutlich sinken. Zuckerberg hofft, dass die Zeit, die auf Facebook verbracht wird, “sinnvoll verwendete Zeit ist”. Das bedeutet, dass Newsfeeds wahrscheinlich mehr Bilder vom Hund Ihres Onkels und weniger Buzzfeed-Listen zeigen. Wie Sie weiterhin Kunden auf Facebook erreichen Noch weiß niemand genau, wie sich die Änderungen auswirken werden. Dennoch gibt es für Unternehmen auf Facebook Möglichkeiten, mit dem neuen Algorithmus zu arbeiten und ihre Kunden weiterhin durch “sinnvolle Interaktionen” zu erreichen. Posten Sie ansprechende qualitativ hochwertige Inhalte, die Leute zum Kommentieren anregen Für Zuckerberg bedeutet “sinnvolle Interaktion” vor allem Kommentare, Kommentare, Kommentare. In seiner Bekanntgabe schrieb er, dass “Seiten, die Beiträge verfassen, auf die die Leute im Allgemeinen nicht reagieren oder sie nicht kommentieren, die größten Rückgänge in der Verteilung feststellen könnten.... --- ### Wie Sie einen Sales-Funnel für Social Media aufbauen, der für Umsatz sorgt > In diesem Blog-Beitrag übertragen wir den klassischen Sales-Funnel auf die sozialen Medien. Erfahren Sie, wie Sie (potenzielle) Kunden auf der gesamten Customer Journey begleiten. - Published: 2018-01-17 - Modified: 2018-01-05 - URL: https://blog.hootsuite.com/de/sales-funnel-fuer-social-media-aufbauen/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_353857 Der digitale Sales-Funnel liefert Unternehmen wertvolle Daten und gehört in jede moderne Digitalstrategie. Insbesondere die sozialen Medien bieten Chancen, (potenzielle) Kunden auf der gesamten Customer Journey abzuholen und so für neue und nachhaltige Absatzmöglichkeiten zu sorgen. Doch wie sorgen Sie dafür, dass Ihnen Wildfremde genug Vertrauen schenken, um Ihr Produkt zu kaufen? Dieser Frage widmete sich vor langer Zeit in einem anderen Jahrhundert ein Werbestratege namens Elias St. Elmo Lewis, der mit einer genialen Lösung aufwartete. Nach seiner Theorie lassen sich Fremde mit Hilfe eines „Funnels“ (= Trichters) in begeisterte Kunden wandeln: einer Reihe von Schritten, denen ein Kunde folgt und die ihn immer näher an den Kauf des Produktes heranführen. Laut Lewis folgen die Menschen diesen vier Schritten, bevor sie sich zum Kauf entschließen. Aufmerksamkeit: Die Leute müssen erfahren, dass Ihr Produkt oder Ihr Services existiert. Interesse: Ihr Produkt muss genügend Faszination ausüben, damit die Menschen Ihre Anzeige lesen oder auf Ihre Website klicken. Bedürfnis: Die größte Hürde für Vermarkter ist Trägheit. Sie müssen dafür sorgen, dass sich die Menschen für Ihr Produkt interessieren oder neugierig werden. Handlung: Jetzt müssen potenzielle Kunden sich zum nächsten Schritt entschließen – Ihren Vertrieb zu kontaktieren oder ein Produkt in den Einkaufswagen zu legen. Lewis stellte sein Sales-Funnel-Konzept im Jahre 1898 vor. Doch als AIDA-Formel (Awareness, Interest, Desire/Desicion, Action) wird es auch heute noch von Werbe-Profis genutzt. Es wurde zudem überarbeitet und aktualisiert – fortschrittliche Vermarkter haben die Formel zur Abbildung der Customer Journey erweitert. (Hier ein Grundlagenbeitrag des Harvard Business Journals, der... --- ### 7 choses à savoir avant de lancer une campagne de publicité sur Instagram > Les publicités Instagram ont été ajoutées à l'offre publicitaire de Facebook dans un unique système publicitaire mais il est primordial de les considérer comme deux plateformes distinctes.Tout ce qu'il faut savoir avant de lancer une campagne de publicité sur Instagram ! - Published: 2018-01-15 - Modified: 2018-01-11 - URL: https://blog.hootsuite.com/fr/7-choses-a-savoir-avant-de-lancer-une-campagne-de-publicite-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_353873 - Network: Instagram Lorsque les publicités Instagram ont été ajoutées à l'offre publicitaire de Facebook, beaucoup ont supposé que les deux plateformes présenteraient une offre quasiment identique en matière de bonnes pratiques, de coût et de taux d'engagement. Or, c'est faux. Même si les publicités Facebook et Instagram se sont bien fondues dans un unique système publicitaire, il est toujours primordial de les considérer comme deux plateformes distinctes. Elles sont similaires mais loin d'être identiques, et pour les marques qui sont habituées aux publicités Facebook, voici ce qu'il faut savoir avant de lancer une campagne publicitaire sur Instagram. 1. Il y a deux types de publicités sur Instagram Il y a deux types de publicités sur Instagram : celles qui apparaîtront sur le flux mobile et celles des stories. Les publicités du flux mobile apparaîtront sur le flux des utilisateurs d'Instagram, de manière assez similaire aux annonces que l'on voit dans le fil d'actualité de Facebook. Comme les publications du fil d'actualité de Facebook, elles peuvent être présentées sous différents formats publicitaires, tels qu'une image seule, une vidéo ou un carrousel de publicités, et elles peuvent être enregistrées en tant que publications classiques. Contrairement aux publications traditionnelles qui les entourent, ces publicités vous permettront d'ajouter des appels à l'action cliquables qui redirigeront les utilisateurs là où vous le souhaitez. Nous n'avons pas encore d'équivalent Facebook pour les publicités des stories. Elles sont inhérentes à la fonctionnalité qu'Instagram a calquée sur Snapchat et sont diffusées au milieu du contenu naturel publié par les utilisateurs... --- ### How to Create the Perfect Facebook Ad in Minutes > In this article, you’ll learn the five elements of successful Facebook ads. - Published: 2018-01-08 - Modified: 2023-07-05 - URL: https://blog.hootsuite.com/perfect-ad-facebook-minutes/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_353822 - Network: Facebook It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns. 1. Create a simple CTA with one clear action The perfect Facebook ad is clear about the action it wants the prospect to take. Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct action such as sale, app install, or lead. In a perfect world, your campaign does both. But in most cases, you’ll either get one or the other. Brand awareness is valuable. It’s a smart strategy that builds your business over the long-term. But too many campaigns try to mash brand awareness and direct response together. Unless you’re a marketing genius, it rarely works. As such, creative brand awareness campaigns are better served with CTAs (call-to-actions) related to content consumption such as following your Facebook page, subscribing for more content, or collecting email subscriptions. And direct response ads are better served answering common buying objections than trying to engage or entertain. An excellent example of a direct response ad comes from the company AppSumo. As you can see below, the ad has one clear goal: get you... --- ### 5 Social Media-Trends, die Sie 2018 in die Praxis umsetzen sollten > Unser Jahresreport zum Thema Social Media-Trends 2018 stellt sicher, dass Sie auf Erfolgskurs bleiben. Von Werbeanzeigen, über ROI zu KI, erfahren Sie, welcher Trend für Ihr Unternehmen relevant ist. - Published: 2018-01-04 - Modified: 2018-01-03 - URL: https://blog.hootsuite.com/de/social-media-trends-2018-in-die-praxis-umsetzen/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_353832 Das Wörtchen „Trend“ macht Unternehmen oft unruhig. Sie wollen ganz vorne mitspielen, aber ungern Zeit und Geld in Eintagsfliegen (oder Entwicklungen, die nicht relevant für ihr Unternehmen sind) stecken. Unser dritter Jahresreport zum Thema Social Media-Trends stellt sicher, dass Sie auf Erfolgskurs bleiben. Hier können Sie den Report kostenlos herunterladen. Der aktuelle Report basiert auf einer Studie mit mehr als 300 Social Marketing-Experten, Interviews mit 38 Branchenspezialisten, globalen Daten von Altimeter und Hootsuite zur Evolution des Social Media-ROI sowie Analysten-Reports von Edelman, Gartner, GlobalWebIndex, Forrester und anderen. Erfahren Sie in unserem Live-Webinar, in welche fünf Social Media Trends Sie 2018 investieren sollten und wie Sie diese in der Praxis umsetzen. Jetzt registrieren Die 3 wesentlichen Social Media-Herausforderungen, auf die sich Unternehmen 2018 gefasst machen sollten In unseren Trendrecherchen und Studien für 2018 haben wir drei zentrale Herausforderungen identifiziert, auf die sich Unternehmen einstellen sollten. Im Weiteren erfahren Sie, was Sie konkret tun können, um sich dafür zu wappnen. 1. Nachhaltige Lösungen für die rückläufige organische Reichweite finden Die organische Reichweite 2018 sinkt weiter. Unternehmen müssen diese neue Realität akzeptieren und sich von kurzfristigen Taktiken verabschieden. Jetzt geht es darum, nachhaltige Strategien zu entwickeln. Das bedeutet ein selektiveres Vorgehen hinsichtlich der Netzwerke, in denen Sie Content veröffentlichen. Sie sollten Ihre Investitionen sowohl in Social Media-Werbung wie in die Erarbeitung von Influencer- und Markenbotschafter-Strategien erhöhen. In unserem Social Media-Trends Report zeigen wir Ihnen, wie Sie effektive Strategien entwickeln können. 2. Social Media-Videos halten die Spitzenposition – aber wir erreichen eine Sättigungsgrenze Die... --- ### Cómo calcular el ROI que genera tu estrategia de percepción de marca en las redes sociales > Los pasos necesarios para calcular el ROI de los objetivos empresariales establecidos en tu empresa para incrementar la percepción de tu marca en línea - Published: 2017-12-19 - Modified: 2018-02-13 - URL: https://blog.hootsuite.com/es/calcular-el-roi-de-la-percepcion-de-marca-en-las-redes/ - Categories: Estrategia - Tags: Español - : pll_wpml_346805 - Network: Facebook, Instagram, Twitter Calcular el ROI de las redes sociales es una tarea complicada para cualquier empresa. Pero es más complicado aún si tu organización emplea principalmente las redes sociales para lograr objetivos empresariales que no están directamente vinculados al hecho de generar ingresos como, por ejemplo, el incremento de la percepción de marca en línea. Obviamente, la percepción de marca es crucial para tus resultados (si la gente no te conoce, no podrán comprarte). Por lo tanto, es importante que sepas cómo comprobar de manera cuantificable el impacto y calcular el ROI que tiene este objetivo de redes sociales en los resultados empresariales de tu marca. Cuando se trata de la imagen de tu marca en línea, hay dos áreas principales en las que deberíamos enfocarnos: Difusión: incrementar la cantidad de personas que conocen tu marca. Percepción: cambiar lo que las personas piensan y sienten con respecto a tu marca. Para lograr estos objetivos, así como las diferentes métricas para medirlos, necesitarás diferentes estrategias. En este artículo nos centraremos en el uso de las redes sociales específicamente para aumentar la percepción de marca y las tres formas para medir el impacto de esta y calcular el ROI. El método adecuado para calcular este objetivo dependerá de tu nivel de madurez en las redes sociales: Principiante: incrementar la percepción de marca a través de la interacción en las redes sociales Intermedio: incrementar la difusión por las redes sociales para ganar una ventaja competitiva. Avanzado: mejorar la presencia de la marca a través de... --- ### So wird Ihr Facebook-Gewinnspiel zum Erfolg: Ideen, Tipps und Beispiele > Erfahren Sie alles, was Sie über die Organisation eines erfolgreichen Facebook-Gewinnspiels wissen sollten. - Published: 2017-12-19 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/facebook-gewinnspiel-tipps-und-beispiele/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_353760 - Network: Facebook Eine schnelle Google-Suche nach Facebook-Gewinnspielen in News bringt (Stand Mitte November 2017) über 3,9 Millionen Ergebnisse. Ob Karten für ein Fußballspiel oder das neueste Computerspiel-Zubehör – mit Speck fängt man Mäuse. Das Gewinnspiel auf Facebook ist in diesem Fall der Speck, der potenzielle Kunden anlocken oder einer Marke mehr Aufmerksamkeit verschaffen soll. Doch wie bei allen Marketingaktionen gilt: gewusst wie. Wer behauptet, auf Facebook sei jeden Tag ziemlich viel los, untertreibt ganz gewaltig. Das größte soziale Netzwerk hat mittlerweile mehr als zwei Milliarden Nutzer und 70 Millionen Unternehmensseiten. Wie können Sie sich da mit Ihrer Marke von der Masse abheben? Laut einer vom Content Marketing Institute und ion interactive durchgeführten Umfrage sind 81 Prozent aller Content-Vermarkter der Ansicht, dass interaktiver Content (wie Umfragen, Wettbewerbe, Ratespiele usw. ) die Aufmerksamkeit des Lesers eher fesseln, als statische Inhalte. Es ist also keine große Überraschung, dass mehr als die Hälfte aller Content-Vermarkter in ihrer Marketingstrategie auch auf die Komponente Gewinnspiel setzen. Mit einem ansprechenden Facebook-Wettbewerb können Sie Aufmerksamkeit erregen und Ihre geschäftlichen Ziele unterstützen. In diesem Post erfahren Sie alles, was Sie über die Organisation eines erfolgreichen Facebook-Gewinnspiels wissen sollten. Außerdem zeigen wir Ihnen an einigen Beispielen, was andere Marken in puncto Facebook-Gewinnspiele bereits richtig machen. Inhalt Facebook-Gewinnspielregeln Ideen und Beispiele für Facebook-Gewinnspiele So organisieren Sie ein Facebook-Gewinnspiel: Tipps und Best Practices Facebook-Gewinnspielregeln Bevor Sie Ihr Facebook-Gewinnspiel im Detail planen, sollten Sie die Facebook-Gewinnspielregeln verinnerlicht haben. Was Sie tun und lassen sollten: Facebook-Gewinnspielregeln: Das sollten Sie tun 1. Halten Sie sich an geltende... --- ### Hootsuite Academy - El curso de redes sociales en Español que no te puedes perder (¡Y sí es gratis!) > Los conocimientos de los mejores exponentes en administración de redes sociales han sido utilizadas para crear nuestro curso “Marketing en Redes Sociales” - Published: 2017-12-14 - Modified: 2018-05-22 - URL: https://blog.hootsuite.com/es/hootsuite-academy-curso-de-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_353796 ¿Cómo crear el mejor curso de redes sociales? Expertos, practicantes, líderes... Las opiniones y conocimientos de los mejores exponentes en administración de redes sociales han sido utilizadas para crear nuestro curso “Marketing en Redes Sociales”. ¡Y sí, es gratis! ¿Por qué tomar el curso de redes sociales? Prospectos, prospectos, prospectos. Ya seas un emprendedor, un coordinador de redes sociales o un director de mercadotecnia, nuestro curso de redes sociales te proverá de las herramientas necesarias para planear, ejecutar y medir el valor de tu estrategia de redes sociales. Como emprendedor, podrás conseguir e interactuar con más prospectos comerciales en tus redes sociales. Como practicante, aprenderás las mejores y más actualizadas estrategias sociales. Como director, encontrarás las mejores prácticas para implementar un plan de gobernanza en tus canales sociales; aún más importante, aprenderás cómo medir el retorno de tu inversión en redes sociales. ¿Por qué Hootsuite? Hay momentos en que una oportunidad es reconocida. Momentos en que se mueven los engranajes de la voluntad, inspiración y creatividad de aquellos individuos destinados a forjar legados. A mi parecer, estas oportunidades comienzan con la educación. Hootsuite está comprometido con nuestros usuarios hispanos, comprometido a brindarles la mejor herramienta para administrar sus redes sociales en conjunto con los mejores cursos en gestión estratégica de dichas plataformas. Por esta razón todos los videos de, “Marketing en Redes Sociales” están disponibles en línea completamente gratis. Empieza hoy --- ### Come utilizzare gli ads nelle Instagram Stories: 6 consigli dal Team Social di Hootsuite > Per alcuni mesi abbiamo testato gli ads nelle Instagram Stories: ecco alcuni consigli per utilizzare al meglio questo formato pubblicitario. - Published: 2017-12-12 - Modified: 2018-05-30 - URL: https://blog.hootsuite.com/it/ads-instagram-stories-consigli-hootsuite/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353756 - Network: Instagram Da marzo 2017 tutti gli account aziendali possono utilizzare gli ads nelle Instagram Stories. Il nostro Team Social si è subito lanciato in questa avventura per scoprire il nuovo formato pubblicitario, e dopo alcuni mesi di testing possiamo darti ora qualche consiglio per ottenere il massimo da questa feature. #1 È meglio iniziare con contenuti già esistenti Per creare contenuti efficaci su Instagram (come sugli altri social) bisogna procedere per tentativi e mettere in contro eventuali errori. Tuttavia, questo approccio può risultare particolarmente costoso se non sai cosa vuole la tua audience. Prima di dedicare tempo e sforzi alla creazione di ads specifici per Instagram, riproponi i contenuti che hai condiviso organicamente, in modo da farti un'idea del tipo di engagement che potrebbero ottenere. Prova a effettuare alcuni test riproponendo diversi tipi di contenuti. Ricorda di stabilire una serie di criteri per ognuno, in modo da capire con esattezza cosa stai testando. Inizialmente abbiamo usato dei video grafici perché erano contenuti già a nostra disposizione. Dopo aver riscontrato che non erano abbastanza efficaci, siamo passati ad una strategia diversa, ma questo test iniziale ci ha consentito di comprendere cosa volesse la nostra audience e perché. #2 I video con scene reali creano più conversion rispetto ai video grafici La maggior parte delle Instagram Stories è costituita da scene di vita reale, ed è questo che gli utenti preferiscono. I video grafici, al contrario, non corrispondono a quello che gli utenti visualizzano normalmente e al loro gusto. Ecco perché i contenuti... --- ### E-commerce : Comment booster les leads qualifiés sur les médias sociaux > Notre guide pour les entreprises d'e-commerce : apprenez à générer des leads sur les médias sociaux et à attirer des acheteurs sur votre site Web. - Published: 2017-12-12 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/fr/comment-booster-les-leads-qualifies-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_353739 Dans le secteur du e-commerce, la génération de leads est une condition sine qua non à la réussite d'une entreprise. Toutefois, il ne s'agit pas d'attirer n'importe quels prospects. Vous cherchez évidemment à entrer en contact avec des leads de qualité dont le profil correspond à votre marque. Mais comment procéder ? Si vous travaillez au sein d'une entreprise spécialisée dans l'e-commerce, vous consacrez une part importante de votre temps et de votre budget au marketing digital. Il est en effet essentiel que votre site Web soit non seulement visible des consommateurs, mais également utilisé par ces derniers. Êtes-vous satisfait de vos résultats ? Pour être certain d'attirer et de conserver des clients sur votre site, vous devez définir une stratégie d'utilisation des médias sociaux pour savoir comment stimuler la génération de leads qualifiés. Vous pourrez ensuite être activement présent sur vos réseaux. Cet article vous propose huit façons d'utiliser le marketing sur les médias sociaux afin de générer des leads pour votre entreprise d'e-commerce. Une fois que vous aurez terminé votre lecture, vous connaîtrez les bonnes pratiques tant sur le plan du temps à consacrer que des ressources à mettre en œuvre pour produire un retour sur investissement intéressant. #1 - Identifiez votre public Pour une entreprise d'e-commerce, l'important est d'attirer des acheteurs sur son site Web. Mais, pour cela, celle-ci doit d'abord identifier les centres d'intérêt de ses consommateurs en fonction des produits et services qu'elle propose. Autrement dit, vous devez connaître votre audience et ses besoins pour... --- ### ¿Quieres ser un Trending Topic en Twitter? Así es cómo se hace > ¿Quieres ser un Trending Topic en Twitter? Entonces, tienes que seguir estos pasos para mejorar tus posibilidades de hacer viral a tu hashtag. - Published: 2017-12-11 - Modified: 2017-12-08 - URL: https://blog.hootsuite.com/es/trending-topic-en-twitter/ - Categories: Strategy - Tags: Español - : pll_wpml_353763 - Network: Twitter Lo más probable es que siempre en tu celular en la lupa de Twitter te aparezcan entre 10 y 20 títulos que se hacen tendencia día a día, hora a hora. ¿Sabes que son? ¿Sabes cómo funcionan? ¿Sabías que podías generar una tendencia tu mismo? Aquí te cuento cómo hacerlo y que tines que tener en cuenta. Pero, ¿Qué es un Trending Topic? Según Wikipedia, la definición oficial sería: “Un trending topic es una de las palabras o frases más repetidas en un momento concreto en Twitter. Los diez más relevantes se muestran en la página de inicio, pudiendo el usuario escoger el ámbito geográfico que prefiera, mundial o localizado, o personalizadas, en función además de a quién sigue el propio usuario. La gran repercusión que están teniendo en la prensa ha provocado que esta expresión sea utilizada también para denominar un tema de gran interés, esté o no siendo comentado en la red social. ” Un Trending Topic o una TT (Como muchos le decimos) es el tema más comentado en Twitter en ese momento. Por lo general, se usa el michi # que unido a una palabra o a una oración se convierte en el famoso hashtag. ¿Si un hashtag se repite muchas veces en Twitter, se convierte en tendencia? La respuesta es no, al día muchas personas usar millones de hashtags, pero solo se convierten en tendencia aquellos que tengan un número considerable de menciones en minutos ya sea como tuit o RT. ¿Cómo consigo que un... --- ### Tool di analisi per Instagram: misura (e ottimizza) le performance dei tuoi post > In cerca di tool di analisi per Instagram? Ne abbiamo selezionati 6, scopri quello che fa per te e inizia a misurare le performance dei tuoi post! - Published: 2017-12-06 - Modified: 2018-08-20 - URL: https://blog.hootsuite.com/it/tool-di-analisi-per-instagram/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353729 - Network: Instagram 6 Tool di analisi per Instagram: misura (e migliora) le tue performance dei tuoi post! Quante energie impieghi per studiare e scattare la foto perfetta? E per editarla? Per cercare gli hashtag giusti e scrivere una caption adeguata? Per non parlare delle Storie e dei live. Indubbiamente la strategia dei contenuti su Instagram richiede un impegno notevole, soprattutto se vuoi che il tuo profilo risulti esteticamente piacevole e possa quindi ottenere sempre più follower ed engagement. Ma come fai a sapere cosa e come migliorare se non hai dati da analizzare in modo preciso e sistematico? Se poi ti occupi dell'account di un brand, o comunque il tuo profilo rappresenta sempre meno un hobby e sempre più una professione per te, allora non hai davvero scelta. Devi affidarti ad un tool di analisi per Instagram. Ne abbiamo selezionati sette - incluso quello nativo dell'app - Instagram Insights - ed Hootsuite Analytics - così che tu possa avere una panoramica completa: dai un'occhiata, scopri quello che fa per te e inizia ad analizzare (e migliorare) i tuoi risultati su Instagram! 6 Tool di Analisi per Instagram: scopri quello che fa per te #1 Instagram Insights Il tool di analisi di Instagram è gratuito. Tuttavia, per usarlo dovrai necessariamente passare al profilo aziendale. Se ancora non l'hai fatto, qui trovi tutti passaggi. Si tratta di una procedura semplicissima, al termine della quale potrai accedere a varie metriche tra cui, ad esempio: numero di account unici che hanno visualizzato il tuo profilo copertura... --- ### Social ads: usali al meglio, non commettere questi errori! > Social Ads: non puoi farne a meno per contrastare il calo della reach organica, ma devi anche saperli gestire con attenzione. Non commettere questi errori! - Published: 2017-11-27 - Modified: 2021-10-21 - URL: https://blog.hootsuite.com/it/social-ads-non-commettere-questi-errori/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353694 Quali sono gli errori più comuni che commettiamo con i social ads? I social ads sono uno strumento ormai fondamentale per contrastare il calo della reach organica sui social media. Ma prevedono un investimento. Ecco perché è fondamentale riuscire ad evitare alcuni errori molto diffusi che potrebbero costarci cari. Quali sono? Lo abbiamo chiesto a Gabrielle Maheux, la nostra esperta in materia. Scopri insieme a noi come utilizzare al meglio i social ads, proteggendo il tuo budget e facendolo fruttare al meglio. 6 errori da non commettere con i social ads #1 Non prefiggersi gli obiettivi giusti “Prima di cominciare anche solo a pensare di creare un singolo annuncio sui social, devi sapere perché lo fai”. Cerchi di generare brand awareness o vuoi solamente ottenere lead? Qual è il traguardo che vuoi raggiungere con la tua campagna di social ads? Il consiglio è di stabilire obiettivi S. M. A. R. T. (specific, measurable, attainable, relevant, time-bound, ossia specifici, misurabili, raggiungibili, pertinenti e con una scadenza). Invece di pensare a “incrementare le vendite”, ad esempio, quantifica in percentuale l'aumento effettivo delle vendite che tu o la tua azienda desiderate, e fissa delle scadenze. È molto più semplice pianificare una campagna dopo aver stabilito gli obiettivi aziendali. Senza uno scopo ben definito, la campagna di social ads è destinata a fallire. Per capire meglio quali sono i traguardi da raggiungere, pensa ai bisogni della tua audience e al modo in cui tu puoi offrire una soluzione. Ad esempio, secondo Maheux “Un problema... --- ### 8 outils pour booster les performances de vos campagnes sur les médias sociaux > Préparez votre prochaine campagne sur les médias sociaux à l'aide d'une boite à outils adéquate pour gérer votre activité digitale. - Published: 2017-11-27 - Modified: 2017-11-21 - URL: https://blog.hootsuite.com/fr/8-outils-pour-booster-les-performances-de-vos-campagnes-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_353656 - Network: Facebook Lorsque vous menez une campagne publicitaire sur les médias sociaux, une boîte à outils adéquate peut vous aider à assurer le bon déroulement de tous vos projets. Gabrielle Maheux, spécialiste en marketing digital, nous parle des outils qu'elle utilise afin de gérer les activités d'Hootsuite sur les médias sociaux. La boîte à outils d'un responsable des publicités sur les médias sociaux #1 - AdEspresso by Hootsuite AdEspresso by Hootsuite représente une importante valeur ajoutée dans le cadre de nos activités publicitaires sur les médias sociaux. Tout d'abord, cet outil nous permet de réaliser des split tests d'ensembles d'annonces, une étape essentielle à l'élaboration d'une campagne présentant le meilleur rapport coût-efficacité possible. Dans les jours qui suivent le lancement d'une campagne, nous sommes déjà en mesure d'identifier les textes et créations publicitaires qui rencontrent le plus de succès et de comprendre pourquoi. Les performances de nos campagnes sont ainsi boostées. De plus, le tableau de bord des annonces donne accès à un aperçu des performances et de leur évolution au fil du temps, à des indicateurs de suivi, au coût total de la campagne ainsi qu'aux annonces dont les performances sont les plus élevées ou les plus faibles. Il est donc très simple d'identifier les annonces qui n'ont pas l'impact espéré. Grâce à AdEspresso, nous sommes également en mesure de booster des publications depuis notre tableau de bord Hootsuite et d'investir davantage dans les publications organiques qui rencontrent un grand succès. Il ne nous reste alors plus qu'à configurer la campagne... --- ### Facebook Messenger: Der ultimative Leitfaden für Unternehmen > Erfahren Sie, warum sich Ihre Marke mit Facebook Messenger befassen sollte und wie Sie diesen effektiv in Ihre Facebook Marketing- Strategie integrieren. - Published: 2017-11-22 - Modified: 2018-07-27 - URL: https://blog.hootsuite.com/de/facebook-messenger-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_347016 - Network: Facebook Die Beliebtheit von Direktnachrichten wächst unaufhörlich. Circa 69 Prozent der Deutschen nutzen bereits einen Chat-Dienst. Würden Sie einen Kanal mit weltweit 1 Milliarde aktiven Nutzern im Monat links liegen lassen? Falls Ihre Marke Facebook Messenger noch nicht entdeckt hat, tun Sie genau das. In Deutschland liegt der Facebook Messenger zwar noch auf Platz 3, aber er hat es in sich. Wer meint, dass sich Messaging Apps nur zur persönlichen Kommunikation eignen, sollte die Facebook Messaging Umfrage von Nielsen konsultieren. Unter neun möglichen Wegen mit einem Unternehmen zu kommunizieren kommt Messaging auf den zweiten Platz. Und 53 Prozent der Befragten würden eher bei einem Unternehmen kaufen, das sie per Direktnachricht erreichen können. Tatsächlich werden auf Facebook monatlich 1 Milliarde Direktnachrichten mit Unternehmen ausgetauscht. Warum sich Ihre Marke mit Facebook Messenger befassen sollte Die zunehmende Bedeutung von Facebook Messenger für Unternehmen wird offensichtlich, wenn Sie Direktnachrichten im Kontext der übergreifenden Nutzungs-Trends der sozialen Netzwerke betrachten. Die Nutzerbasis von Messaging Apps hat die der sozialen Netzwerke überrundet. Laut Business Insider verzeichnen die Top Vier unter den Messaging-Diensten gemeinsam 500 Millionen aktive Nutzer mehr pro Monat, als die vier Top-Social Media-Netzwerke. Bild via Business Insider Der Kontext spielt bei Mobile-Apps ebenfalls eine wichtige Rolle. Obwohl die Analyse von Yahoo Flurry zeigt, dass nur 11 Prozent der Nutzer einer Mobile-App über 12 Monate treu bleiben, ist die Bindungsrate bei Messaging Apps 5,6 Mal höher – 62 Prozent sind auch nach 12 Monaten noch dabei. Die tägliche Nutzung von Mobile Apps ist zudem 4,7 Prozent höher,... --- ### Social Selling : le métier du commercial réinventé par les Réseaux Sociaux > Comment le métier du commercial aujourd'hui se trouve profondément transformé par le Social Selling et plus généralement les Réseaux Sociaux? Témoignage. - Published: 2017-11-21 - Modified: 2017-11-21 - URL: https://blog.hootsuite.com/fr/social-selling-le-metier-du-commercial-reinvente-par-les-reseaux-sociaux-2/ - Categories: Strategy - Tags: Français - : pll_wpml_353667 Mercredi 15 novembre, Hootsuite et le Centre Culturel Canadien ont accueilli Koka Sexton, Thought Leader du Social Selling, et Myriam Perrozet de LaPosteBusiness pour un Social Breakfast très inspirant sur le “Social Selling : Mythe ou Réalité” et sur l’évolution de la fonction commerciale. Cela m’a donné envie de vous partager mon expérience personnelle et mon point de vue sur le métier de commercial à l’ère du Social Selling et des réseaux sociaux. 1. Pourquoi j’aime mon métier Je suis actuellement Key Account Manager chez Hootsuite. C’est un métier que je pratique dans le digital depuis plus de 15 ans et je dois dire que je n’ai pas vraiment l’impression de l’avoir vu évoluer dans le fond. Mais sur la forme, quelle transformation fulgurante ! Il y a 10 ans avec Facebook, les régies pubs et les agences média étaient déjà dans une relation Social Selling sans le savoir. On s’ajoutait volontiers en tant que “ Friends”, sans forcément gérer ce que l’on montrait, à qui. Avec de l’insouciance il est vrai, mais aussi de la vérité. Ces “dino du digital” que je côtoie toujours aujourd’hui sont devenus des amis. D'autres que je croise par hasard ou que je sollicite pour un coup de pouce me donnent l'impression de les connaître personnellement : on a le souvenir d’avoir fait du bon business ensemble ou d’avoir une relation de confiance qui perdure au delà des postes que l’on occupe. Dans le fond, ce qui est passionnant dans cette fonction c’est de... --- ### 12 consigli per la revisione dei contenuti sui social media > La revisione dei contenuti sui social media è spesso sottovalutata, ma è importantissima per evitare errori ed epic fail. Segui questi consigli! - Published: 2017-11-21 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/consigli-per-la-revisione-dei-contenuti-sui-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353653 Revisione dei contenuti: non sottovalutarla, metti al sicuro l'immagine del brand! JAPADOG è una piccola, meravigliosa azienda che gestisce un chiosco ambulante e un ristorante nella mia città, Vancouver, con l'obiettivo di “rendere il mondo più felice grazie agli hot dog! ” Come potrai immaginare, i fan di JAPADOG sono rimasti sconvolti nel veder apparire questo post su Facebook: Mentre gli utenti già iniziavano a piangere il lutto per la chiusura degli amatissimi negozi e chioschi ambulanti, augurando ogni bene ai proprietari per i loro futuri impegni professionali, JAPADOG si è trovata a dover chiarire che in realtà avrebbero chiuso solo per quel giorno. Un esempio innocente (anche se il commentatore che ha scritto “Ho appena avuto un mezzo infarto” potrebbe non essere d'accordo) che fa capire quanto un chiarimento tempestivo possa aiutare a evitare gli equivoci. La posta in gioco, però, non è sempre così bassa. Il mondo dei social pullula gaffe destinate a trasformarsi in epic fail. E se alcuni refusi sono davvero di dimensioni madornali - come quello dell'involontario insulto razzista su Yahoo Finance, divenuto leggendario - anche una svista apparentemente meno grave può provocare un danno enorme all'immagine del tuo brand. Da una ricerca condotta da Global Lingo emerge che il 59% dei clienti non entrerebbe mai in affari con aziende che pubblicano contenuti con errori grammaticali o di ortografia. Una semplice revisione ben fatta può davvero cambiare le sorti del tuo brand. E del tuo lavoro. Come revisore che ha iniziato a lavorare quando ancora... --- ### Snapchat vs Instagram Stories : quel canal choisir pour votre marque ? > Nous avons comparé Snapchat vs Instagram Stories pour vous aider à décider quelle plateforme convient le mieux à votre marque ! - Published: 2017-11-20 - Modified: 2017-11-15 - URL: https://blog.hootsuite.com/fr/stories-snapchat-vs-instagram-quel-canal-choisir-pour-votre-marque/ - Categories: Stratégie - Tags: Français - : pll_wpml_353634 - Network: Instagram, Snapchat Lors de l’été 2016, vous avez peut-être été surpris en ouvrant votre compte Instagram et en constatant que les Stories ressemblaient fortement à celles de Snapchat. Des vidéos en boucle, des photos avec des légendes directement sur l’image, et des autocollants en veux-tu en voilà. Alors, que s’est-il passé ? Les Stories de Snapchat et d’Instagram tournent autour du concept de contenu éphémère : les vidéos, photos ou le contenu disparaissent après un certain laps de temps. Ces publications éphémères donnent aux abonnés l’impression de constamment passer à côté de quelque chose et les encouragent à vérifier régulièrement leur fil d’actualité pour retrouver de nouveaux contenus. Mais lorsque l’on compare les Stories de Snapchat et celles d’Instagram, lesquelles conviennent le mieux à votre marque ? En tant que pro des médias sociaux, vous avez peut-être des ressources limitées et un emploi du temps chargé et il est probablement irréaliste de cibler ces deux médias sociaux. Dans cet article, nous aborderons les points communs et les différences entre ces deux plateformes pour que vous puissiez vous concentrer sur le réseau social le plus adapté à votre entreprise. #1 - Stories Snapchat vs Instagram : les chiffres Selon votre public cible, vous pourriez aussi bien utiliser l’un de ces médias sociaux ou les deux. Alors prenons un instant pour détailler les chiffres importants de ces deux médias. 1. Statistiques sur l’utilisation Les chiffres ne mentent pas : Instagram et Snapchat sont deux des médias sociaux les plus utilisés au monde. Ainsi, Snapchat... --- ### Sentimentanalyse Tools für Social Media-Vermarkter > Mit Hilfe der Sentimentanalyse lässt sich feststellen, ob Ihre Social Media-Strategie funktioniert. Diese Tools eignen sich dazu besonders gut. - Published: 2017-11-16 - Modified: 2017-12-19 - URL: https://blog.hootsuite.com/de/sentimentanalyse-tools-social-media/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346996 Die Analyse der Stimmungen in den sozialen Medien ist kein neues Thema. Firmen, Politiker oder Prominente: jeder würde gerne wissen, was seine spezielle Zielgruppe auf Facebook, Twitter & Co. über ihn sagt. Die technologischen Möglichkeiten zur Bewertung von Stimmungen entwickeln sich ständig weiter. Was vor gar nicht allzu langer Zeit noch mühsame Handarbeit erforderte, leisten heute ausgefeilte Anwendungen. Natürlich möchten wir alle gerne Mäuschen spielen, wenn jemand über uns redet. Unternehmen haben da gar keine Wahl: sie müssen erfahren, was die Leute über ihre Marke sagen und schreiben. Für Marken ist es entscheidend, dass sie genau zuhören, was über sie gesprochen wird und vor allem, ob die Konversationen positiv oder negativ sind. Tools zur Sentimentanalyse können dabei sehr hilfreich sein. Wir haben uns mit Nick Martin, Hootsuite Koordinator für Social Media Engagement, darüber unterhalten, warum die Stimmung (engl. : sentiment) in den sozialen Medien so wichtig ist – und welche Tools er täglich einsetzt, um sie zu ermitteln. Was bedeutet Social Media-Stimmung? Sie freuen sich wahrscheinlich über die 10. 000 Erwähnungen, die Ihre Marke in der vergangenen Woche auf Twitter erhalten hat – aber wenn es sich dabei vorwiegend um Beschwerden handelt, stecken Sie in Schwierigkeiten. Schon aus diesem Grund empfiehlt es sich die Social Media-Stimmungslage zu analysieren, um festzustellen, wie gut (oder schlecht) Ihre Social Media-Strategie funktioniert. „Die Social Media-Stimmung ist das wahrgenommene positive oder negative Stimmungsbild, das in einem Post oder einer Interaktion in den sozialen Medien zum Ausdruck kommt“, erläutert Nick Martin. Wenn Sie diese Stimmung messen,... --- ### 4 formules de ROI qui vous assureront une promotion > 4 formules de ROI qui vous aideront à prouver la valeur des médias sociaux comme un(e) expert(e) et à impressionner votre directeur ! - Published: 2017-11-15 - Modified: 2017-11-13 - URL: https://blog.hootsuite.com/fr/4-formules-de-roi-qui-vous-assureront-une-promotion/ - Categories: Stratégie - Tags: Français - : pll_wpml_353596 Si vous êtes comme moi, vous avez séché la plupart de vos cours de maths au lycée et vous avez bavardé sans écouter votre professeur pendant ceux auxquels vous avez assisté. Et qu'ironie du sort, des années plus tard, on vous interroge sur des problèmes tels que « votre budget publicitaire sur Facebook était de 50 000 euros. Quel est votre retour sur investissement (ROI) ? » ou encore « quel est le taux de croissance moyen du trafic sur notre site Web pour ce trimestre ? ». Par chance, Internet met à notre disposition de nombreux outils de suivi et de calcul du ROI. Ces outils sont d'une grande aide. Pour autant, ne pas connaître les formules simples qui permettent de calculer le ROI reste quelque peu embarrassant. Plus important encore, si votre feuille de calcul se détraque ou qu'un outil vous donne un résultat erroné, vous serez incapable de vérifier les données de votre rapport avant de l'envoyer à votre directeur. Les quatre formules suivantes vous aideront à mieux analyser et démontrer le ROI de vos médias sociaux et digitaux. Vous trouverez également dans cet article des liens vers des ressources qui vous permettront de vous perfectionner pour devenir un véritable expert en calcul du ROI de vos activités. 4 formules de ROI qui vous aideront à prouver la valeur des médias sociaux et à impressionner votre directeur #1 - Comment mesurer votre (véritable) ROI Lors du calcul de leur ROI, de nombreux professionnels du marketing commettent la... --- ### 7 TED Talks che ti ispireranno per ritrovare la creatività > Hai perso la creatività? Hai il blocco dello scrittore? Niente paura, di sicuro puoi ritrovare l'ispirazione con questi 7 TED Talks! - Published: 2017-11-14 - Modified: 2017-11-13 - URL: https://blog.hootsuite.com/it/ted-talks-per-ritrovare-creativita/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353630 Ti sembra di aver perso la creatività? Lasciati ispirare da questi TED Talks! Ci siamo passati tutti. Cerchi di fare brainstorming e non ti viene in mente nulla, la scadenza incombe e non trovi argomenti su cui scrivere, devi programmare i contenuti per una settimana intera e non hai la più pallida idea di che cosa pubblicare. Hai il blocco dello scrittore. Anche se le teorie su come uscire dall'impasse creativo sono pressoché infinite - il 72 % delle persone sostiene, ad esempio, che le idee migliori arrivino sotto la doccia - abbiamo selezionato 7 TED Talks che ti daranno qualche consiglio testato e approvato per aiutarti a ritrovare la creatività. Senza dover per forza ricorrere alla doccia. #1 Come trovare un'idea geniale “Da dove prendete l'ispirazione per nuove idee? ” Questa è la domanda che viene posta più spesso alla rock band americana OK Go, un gruppo che si è fatto strada nel panorama musicale grazie ai loro innovativi video: dai balli in assenza di gravità fino a un filmato realizzato con un drone e centinaia di ballerini con ombrelli in un parcheggio di Tokyo. In questo TED Talk, Damian Kulash - voce e chitarra del gruppo - spiega come la band non pensi alle idee, ma piuttosto cerchi di trovarle tracciando un parallelismo con le aree giochi di sabbia per bambini. Secondo Damian, è proprio “giocando” con le risorse a disposizione che vengono fuori grandi idee. Mettendosi all'opera e provando a realizzare concretamente qualcosa in una sorta di... --- ### Berechnung des ROI von Markenbekanntheit auf Social Media > Brand Awareness ist für Ihr Geschäftsergebnis ein maßgeblicher Faktor. Wie Sie den ROI von Markenbekanntheit auf Social Media zu ermitteln zeigt dieser Beitrag. - Published: 2017-11-14 - Modified: 2018-06-18 - URL: https://blog.hootsuite.com/de/roi-von-markenbekanntheit-auf-social-media/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_353166 Den ROI von Social Media nachzuweisen, ist für jedes Unternehmen ein schwieriges Unterfangen. Noch schwieriger wird es jedoch, wenn Ihr Unternehmen in erster Linie auf Social Media setzt, um Geschäftsziele zu erreichen, die nicht direkt an den Umsatz gebunden sind – so zum Beispiel Markenbekanntheit. Markenbekanntheit ist für Ihr Geschäftsergebnis natürlich ein maßgeblicher Faktor (wenn Verbraucher Sie nicht kennen, können sie auch nicht von Ihnen kaufen). Daher ist es wichtig, dass Sie wissen, wie Sie quantifizierbar nachweisen, wie sich Social Media auf dieses Ziel auswirkt. Wenn es um Ihre Marke geht, gibt es zwei Hauptbereiche, auf die es sich zu konzentrieren gilt: Bekanntheit: Erhöhen Sie die Anzahl der Menschen, die Ihre Marke kennen. Wahrnehmung: Beeinflussen Sie die Gefühle und Ideen, die mit Ihrer Marke assoziiert werden. Sie benötigen unterschiedliche Strategien, um diese Ziele zu erreichen, und verschiedene Kennzahlen, um ihre Erfolge zu messen. In diesem Beitrag konzentrieren wir uns auf die Nutzung von Social Media zur Erhöhung der Markenbekanntheit und stellen drei Möglichkeiten (abhängig von Ihrem Social Media-Reifegrad) zur Messung der Wirksamkeit vor. Anfänger: Stärkung der Markenbekanntheit durch Social Media-Engagement Mittleres Niveau: Wettbewerbsvorteil durch die Erhöhung des Social Share of Voice Fortgeschritten: Markenerinnerung verbessern durch Social Media-Werbung Anfänger: Stärkung der Markenbekanntheit durch Social Media-Engagement Warum ist das wichtig? Kennzahlen für das Social Media-Engagement, so wie Follower, Likes, Kommentare und Shares, werden manchmal auch als „Vanity Metriken“ bezeichnet. Grund dafür ist, dass sie häufig dafür genutzt werden, um sich selbst zu beweihräuchern, während sie kaum Auskunft darüber geben, wie sich Social... --- ### Mesurer le ROI de la notoriété d'une marque sur les médias sociaux > Trois façons de mesurer le ROI des médias sociaux pour chiffrer l'impact de votre stratégie digitale sur la notoriété de votre marque. - Published: 2017-11-09 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/mesurer-le-roi-de-la-notoriete-dune-marque-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_346998 Établir le ROI des médias sociaux est une tâche compliquée pour toute organisation. Mais cette tâche devient encore plus délicate si votre organisation utilise surtout les réseaux sociaux pour améliorer des aspects indirectement liés au revenu, comme la notoriété de la marque. La notoriété de la marque est bien évidemment cruciale pour votre chiffre d'affaires ; si les gens ne vous connaissent pas, ils ne peuvent pas acheter vos produits. À cet égard, il est important que vous puissiez chiffrer l'apport des médias sociaux. Il convient de différencier deux aspects de votre marque : La notoriété : permet d'augmenter le nombre de personnes qui connaissent votre marque. La perception : permet de faire évoluer l'opinion des gens envers votre marque. Les stratégies qui permettent d'atteindre ces objectifs sont différentes, et se mesurent avec des indicateurs distincts. Dans cette publication, nous allons aborder l’utilisation des médias sociaux pour accroître la notoriété d'une marque, puis explorer trois façons de mesurer cette influence en fonction de votre degré d'expérience des médias sociaux : Débutant : influencer la notoriété de la marque grâce à l’engagement sur les médias sociaux Intermédiaire : augmenter votre part de voix sur les réseaux sociaux pour obtenir un avantage concurrentiel Avancé : améliorer la mémorisation de la marque par le biais de publicités sur les réseaux sociaux #1 - Débutant : influencer la notoriété de la marque grâce à l’engagement sur les médias sociaux Pourquoi est-ce important ? Les indicateurs d’engagement social tels que les abonnés, les mentions «... --- ### Come riproporre contenuti già pubblicati in modo creativo? > In cerca di idee per la tua content strategy? Perché non riproporre contenuti già pubblicati in nuovi formati? Scoprine i vantaggi! - Published: 2017-11-07 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/come-riproporre-contenuti-in-modo-creativo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_353590 In cerca di idee per la tua content strategy? Hai mai pensato di riproporre contenuti già pubblicati? Se sei come me, significa che dedichi un sacco di tempo alla creazione dei tuoi contenuti. E che ti hanno detto, come hanno detto a me, che la chiave del successo di una strategia di content marketing risiede nella qualità e nel livello di accuratezza dei contenuti - il che richiede ovviamente molto tempo. E se ti dicessi che puoi ottenere ancora più condivisioni, traffico e lead dallo stesso contenuto che hai già pubblicato, con uno sforzo minimo? È proprio così, una soluzione c'è! Devi semplicemente trovare un modo per riproporre i tuoi contenuti in modo creativo. Jay Baer, founder di Convince and Convert, una volta mi ha detto: “La chiave per riproporre contenuti sui social con successo non risiede nella parte esecutiva, è una questione psicologica. Un blog post non è solo un blog pos, è un blog post ALL'INIZIO. Concept e storie, in quanto tali, possono assumere qualsiasi forma. Puoi prendere un blog post e farne una GIF, un tweet, una Storia su Instagram, un'infografica, un podcast. Crea una volta, e poi riproponi in diverse forme: questo è il segreto! " Prima di scoprire come fare, vediamo però prima perché. Riproporre contenuti già pubblicati: quali sono i vantaggi? Riproporre contenuti già pubblicati può aiutarti a: Aumentare la reach sui social: creando lo stesso contenuto in diversi formati, puoi raggiungere differenti audience. Più varianti crei, più audience raggiungi, più condivisioni puoi ottenere.... --- ### I migliori tool per immagini da utilizzare su social e blog > Crea contenuti visual creativi per il tuo brand: ecco un elenco dei migliori tool per immagini per social media e blog. Inizia a esplorarli! - Published: 2017-11-06 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/tool-per-immagini-su-social-e-blog/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346982 Sei in cerca di tool per immagini più creative? Eccoli! I contenuti visual su social e blog sono davvero in grado di fare la differenza: un post o un articolo senza immagini ha davvero poco appeal e rischia di passare inosservato, anche se di qualità. Allo stesso tempo, però, realizzare qualcosa di diverso che catturi l'attenzione non è sempre cosa semplice e immediata, soprattutto quando ci si affida per questioni di tempo e risorse a immagini stock. Esistono tuttavia numerosi strumenti che possono venirci in aiuto per creare immagini ed editarle in modo creativo. Soprattutto in vista di ricorrenze ed occasioni speciali, durante le festività o per il lancio di un contest, ti consigliamo di utilizzare questi tool per realizzare immagini uniche e originali, esclusivamente per il tuo brand. Abbiamo selezionato quelli che secondo noi sono i migliori: vedrai che renderanno la tua strategia di Content Marketing sicuramente più efficace! Tool per immagini completi #1 Canva Con Canva puoi realizzare facilmente contenuti visual per i tuoi canali social o per il tuo blog, grazie a template già dimensionati ma altamente personalizzabili. L'utilizzo di questo tool è molto semplice: basta trascinare gli elementi scelti dalla libreria nel tuo template, aggiungere i testi che desideri nelle apposite caselle, scegliere colori, font e... metterci un po' di fantasia. Puoi prendere ispirazione dando un'occhiata alla sezione Design School: tutorial e corsi di approfondimento che, oltre a spiegare passo dopo passo come si utilizza il tool, ti saranno molto utili anche per avere qualche idea... --- ### Comment créer un programme d'employés ambassadeurs en 6 étapes ? > Découvrez nos astuces pour encourager votre équipe à parler de votre marque : suivez les 6 étapes pour les inciter à devenir des employés ambassadeurs. - Published: 2017-11-06 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/comment-creer-un-programme-demployes-ambassadeurs-en-6-etapes/ - Categories: Stratégie - Tags: Français - : pll_wpml_346985 Qui n'a jamais annoncé son nouveau poste ou ne s'est jamais réjoui d'un ton faussement modeste de l'issue d'un important projet professionnel sur Facebook ? La plupart d'entre nous aiment ainsi partager des anecdotes et autres petites histoires tirées de notre train-train quotidien avec nos abonnés. De même, nous ajoutons le hashtag #IloveMyJob à nos publications Instagram et à nos tweets lorsque nous souhaitons mettre en avant un aspect particulièrement appréciable de la culture de notre entreprise. Ces trois actions sont des exemples de mobilisation des employés. #1 - Qu'est-ce que la mobilisation des employés ? La mobilisation des employés désigne les actions par lesquelles les employés d'une entreprise peuvent en faire la publicité. Cette mobilisation peut prendre plusieurs formes, mais dans le monde numérique dans lequel nous vivons aujourd'hui, les médias sociaux sont sans nul doute le canal de mobilisation le plus efficace et le plus utilisé. Mobiliser son équipe afin d'améliorer sa visibilité sur les médias sociaux est une technique souvent peu utilisée par les entreprises qui lui préfèrent le recours aux sources tierces. Pourtant, nous faisons deux fois plus confiance aux employés d'une entreprise qu'à son PDG, un cadre supérieur ou un consommateur activiste lorsqu'ils communiquent sur des sujets liés à l'attention portée aux clients ou aux employés. La mobilisation des employés présente également l'avantage d'être proportionnellement aussi efficace pour les grandes entreprises que pour les plus petites. En effet, selon le Pew Research Center, en moyenne, un internaute résidant en France compte 177 amis Facebook. Ainsi,... --- ### Comment utiliser les médias sociaux pour créer le buzz autour d'un produit avant son lancement ? > Découvrez 6 astuces qui vous aideront à utiliser les médias sociaux pour créer le buzz autour du lancement d’un nouveau produit. - Published: 2017-11-03 - Modified: 2017-11-03 - URL: https://blog.hootsuite.com/fr/utiliser-les-medias-sociaux-pour-creer-le-buzz/ - Categories: Stratégie - Tags: Français - : pll_wpml_346984 Vous avez hâte de célébrer le lancement de votre nouveau produit. Vous en êtes sûr, il va changer le monde et tous l'adopteront. En bref, vous adorez votre nouveau produit et vous souhaitez qu'il en soit de même pour tous vos clients. Pour que le lancement de votre produit soit à la hauteur de votre engouement pour ce dernier, nous vous présentons 6 astuces qui vous aideront à utiliser les médias sociaux pour créer le buzz autour d'un produit. 6 façons de le buzz autour du lancement de votre nouveau produit : 1. Créez un hashtag Sur ses profils sociaux, Chopard, la marque d'horlogerie et de joaillerie de luxe Suisse, a utilisé un hashtag personnalisé pour dévoiler une collection de bijoux exclusive conçue en collaboration avec la chanteuse Rihanna. C'est ainsi que le hashtag #RihannaLovesChopard a été repris par plusieurs clientes de la marque à travers le monde, il a non seulement incité les utilisateurs à l'utiliser afin de partager leur propre contenu, mais il présente également l'avantage de réunir des internautes partageant un attrait commun pour la joaillerie de luxe. Introducing the dazzling limited edition #RihannaLovesChopard Joaillerie collection designed by @badgalriri together with our Co-President and Artistic Director Caroline Scheufele (@chopardbycaroline ). Available now for pre-order (link in bio) A post shared by Chopard Official (@chopard) on Apr 7, 2017 at 5:32am PDT Comme cette marque, vous pouvez créer un hashtag que vous utiliserez pour faire parler de votre produit juste avant son lancement. L'utilisation d'un tel hashtag permettra... --- ### Come programmare i post su Instagram con Hootsuite > Per pianificare campagne strutturate e lavorare su più progetti, spesso è necessario programmare i post su Instagram. Ecco come puoi farlo con Hootsuite. - Published: 2017-11-02 - Modified: 2018-05-30 - URL: https://blog.hootsuite.com/it/programmare-i-post-su-instagram-con-hootsuite/ - Categories: Strategia - Tags: Italiano - : pll_wpml_344424 - Network: Instagram Vuoi programmare i post su Instagram? Hootsuite è la soluzione che fa per te. Senza se e senza ma, e soprattutto senza più notifiche. Direttamente dalla tua dashboard, o dall'app mobile. Per chi si occupa di social media in grandi agenzie o realtà molto strutturate, lavorare su Instagram gestendo numerosi account richiede non solo attenzione e know-how, ma anche - e soprattutto - l'utilizzo di tool avanzati per gestire i carichi di lavoro in modo efficiente. Quello che condividiamo oggi è sempre più live, ma soprattutto per i grandi brand rimane fondamentale una strategia che consenta anche di pianificare campagne strutturate e contenuti coerenti, pur mantenendo quella flessibilità che sul web è fondamentale. Ecco perché è necessario affidarsi alla programmazione, soprattutto quando si lavora in più team, magari anche a distanza. Instagram non consente di farlo direttamente attraverso la sua app. Ma la programmazione dei post sui social è da sempre una delle funzionalità specifiche di Hootsuite. Imparando a programmare i post su Instagram con Hootsuite, potrai pianificare e strutturare il tuo calendario editoriale in modo da tenere attiva e costante la tua presenza sul social, seguendo una strategia e risparmiando tempo prezioso da dedicare alla qualità. Programmare i post su Instagram con Hootsuite Le cose sono cambiate... in meglio! Da febbraio 2018 puoi comporre e programmare la pubblicazione di immagini su Instagram direttamente da Hootsuite, sia dall'app mobile che dalla dashboard. Fino a qualche tempo fa, infatti, Instagram richiedeva necessariamente l'utilizzo della sua app per la pubblicazione. Potevi preparare... --- ### 7 Produktivitäts-Apps für Social Media-Marketing-Experten > Ständig werden Tools und Apps eingeführt, die Ihre Social Media-Produktivität optimieren können. Wir stellen einige unser liebsten Produktivitäts-Apps vor. - Published: 2017-10-30 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/de/social-media-produktivitaets-apps/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_344141 Schneller, höher, weiter: Wer im Bereich Social Media arbeitet, weiß ein Lied davon zu singen. 1001 Aufgaben, alles bitte unbedingt noch heute zu erledigen, das kurz bevorstehende Event, das neue Produkt, die aktuelle Video-Kampagne... Da wäre es doch nicht verkehrt, wenn wir ein bisschen Unterstützung erhielten. Wie gut, dass der technologische Fortschritt mit unseren Bedürfnissen mithält und uns produktiver macht, was leidenschaftliche Kaffeetrinker bestätigen können. Ja, Kaffee macht bekanntlich produktiver, aber Kaffee und Technik machen wirklich produktiv. Selbst wenn Sie den schwarzen Bohnen nicht verfallen sind – malen Sie sich einfach nur aus, wie es wäre, nie wieder dieses anregende Aroma zu schnuppern oder in der Twitter-Bio jedes einzelnen Social Media-Managers das Wort „Kaffeeliebhaber“ zu lesen. Das köstliche Elixier wurde übrigens im 10. Jahrhundert entdeckt, als man Kaffeebohnen, die ins Feuer gefallen und dort geröstet wurden, in Wasser auflöste. Es folgten die Erfindung der Perkolator-Kaffeemaschine (1818), der Espressomaschine (1822) und des heute in fast allen Haushalten vorhandenen elektrischen Kaffeekochers (1954). Als Nestlé dann 1976 das erste Kaffeekapsel-System auf den Markt brachte, stellte dies die Welt des Kaffees komplett auf den Kopf. Von diesem Zeitpunkt an ging es nur mehr um Effizienz. Was das mit Ihnen zu tun hat? In Ihrem Tätigkeitsbereich mag es zwar bereits akzeptable Systeme geben, an denen Sie sich orientieren können - aber manchmal dreht sich einfach alles nur darum, Dinge schneller und effizienter zu erledigen. In den sozialen Medien werden immer neue Tools und Apps eingeführt, die Ihnen dabei helfen können, Ihre Produktivität noch ein Stück... --- ### 6 template per i social media: risparmia tempo e aumenta la produttività > Come semplificare il tuo lavoro sui social e renderlo più strutturato e produttivo? Utilizza questi 6 template per i social media! - Published: 2017-10-26 - Modified: 2022-09-21 - URL: https://blog.hootsuite.com/it/template-per-i-social-media-risparmia-tempo-aumenta-produttivita/ - Categories: Strategia - Tags: Creazione di contenuti, Modello, Strategia per i social media - Tags: Italiano - : pll_wpml_67475 Sei in cerca di template per i social media? Eccoli! Che tu sia alle prime armi con i social, o che stia cercando di dare maggior impatto alla tua strategia, esistono degli strumenti che possono venirti in contro e aiutarti non solo a risparmiare tempo, ma anche ad aumentare la produttività e a strutturare le tue attività in modo più efficiente ed efficace. Ecco 6 template per i social media, fanne buon uso e se necessario adattali alle tue specifiche esigenze! 6 template per i social media Social Media Strategy Una presenza attiva sui social media non si può improvvisare: applicare tattiche basate su supposizioni e trend del momento non è di certo la scelta migliore, soprattutto quando non si hanno alle spalle anni di esperienza in questo ambito. Ecco perché è fondamentale strutturare una social media strategy, sempre e comunque: ti consentirà di analizzare la tua situazione di partenza, determinare obiettivi e traguardi, stabilire deadline e checkpoint per verificare e analizzare l'andamento delle performance, e molto altro ancora. Potrà sembrare banale o una perdita di tempo, ma dovresti iniziare rispondendo ad una serie di domande basilari, che sono in realtà indispensabili per strutturare il tuo social media marketing plan. L'obiettivo primario, come vedrai, è riuscire a tradurre i tuoi obiettivi di business in specifici obiettivi sui social. Grazie a questo template potrai: Verificare la tua situazione di partenza sui social media Definire i tuoi obiettivi sui social media Creare o migliorare la tua presenza sui social Sviluppare una content... --- ### 10 astuces de rédaction pour renforcer l'efficacité de vos annonces sur les médias sociaux > Les techniques de rédaction pour le marketing digital que vous devez connaitre pour réussir vos annonces publicitaires sur les médias sociaux. - Published: 2017-10-26 - Modified: 2017-10-25 - URL: https://blog.hootsuite.com/fr/10-astuces-de-redaction-pour-renforcer-lefficacite-de-vos-annonces-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_346972 Vous le savez bien, une bonne rédaction est la clé de la réussite de toute annonce publicitaire. Mais lorsque l'on jongle entre des centaines de tâches, il peut être difficile de consacrer au texte l'attention qu'il mérite. Pourtant, prendre le temps d'améliorer votre premier jet aura un impact considérable sur l'engagement, le nombre de clics et les ressources allouées à votre annonce. Gabrielle Maheux, spécialiste en marketing digital chez Hootsuite, nous a confié quelques astuces qui vous aideront à vous démarquer sur les médias sociaux. Voici les techniques de rédaction pour le marketing digital que vous devez connaître : Faites simple Simplifiez autant que possible votre message. Vous aiderez ainsi votre public à comprendre votre annonce, puis à interagir avec cette dernière. N'oubliez pas que tous les utilisateurs ne prendront peut-être pas le temps de cliquer sur le bouton « En savoir plus » pour lire l'intégralité de votre contenu. Chez Hootsuite, lorsque nous mettons en avant des publications sur Facebook, nous supprimons tout texte en trop. Ainsi, nos lecteurs ont une vision globale du texte sans qu'aucune manipulation supplémentaire ne leur soit demandée. Vous ne savez pas comment simplifier votre message ? Commencez par supprimer tout adjectif inutile et préférez des mots courts aux mots trop longs. Relisez-vous (au moins deux fois) Lorsque l'on a déjà consacré beaucoup de temps à la rédaction et à la conception d'une annonce, cette phase de relecture peut sembler quelque peu rébarbative. Vous devrez cependant résister à la tentation de publier immédiatement votre... --- ### 7 modèles d’utilisation des médias sociaux pour vous épargner des heures de travail > Voici sept modèles d’utilisation des médias sociaux qui vous épargneront du temps et du travail et boosteront votre visibilité sur le web. - Published: 2017-10-25 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/modeles-utilisation-des-medias-sociaux-pour-vous-epargner-des-heures-de-travail/ - Categories: Stratégie - Tags: Français - : pll_wpml_339833 Les médias sociaux constituent un outil relativement récent pour la plupart des entreprises. Cela signifie que, contrairement à d'autres outils de marketing, les utilisateurs partent de zéro lorsqu'ils commencent à développer les médias sociaux pour leur entreprise. Ils n'ont jamais élaboré de stratégies d'utilisation des médias sociaux ou ne savent pas quelles questions se poser pour un audit des médias sociaux. Tout cela peut s'avérer difficile et prendre du temps. C'est là que nous entrons en jeu. Que ce soit la première fois que vous vous lanciez dans les médias sociaux pour une entreprise, ou que vous cherchiez simplement à booster votre profil en ligne, les modèles d’utilisation des médias sociaux pour vous épargner des heures de travail. Nous en avons créé sept pour vous aider tout au long de votre parcours (de la planification, la programmation et la publication de messages au suivi des résultats). #1 - Modèle de stratégie d'utilisation des médias sociaux Élaborer une stratégie d'utilisation des médias sociaux, c'est combler le fossé entre votre situation actuelle dans les médias sociaux et celle à laquelle vous souhaitez aboutir. Votre stratégie doit d'abord répondre à toutes les questions de base avant que vous commenciez à implémenter votre plan sur les médias sociaux. Utilisez ce modèle pour vous aider à élaborer une stratégie d'utilisation des médias sociaux qui vous guidera dans vos activités en ligne quotidiennes. À chaque étape, répondez aux questions concernant la stratégie de votre entreprise afin d'établir vos objectifs, définir la façon de les atteindre et... --- ### Snapchat et Instagram Stories : 7 idées de campagnes marketing pour les fêtes de fin d'année ! > Les fêtes approchent... Utilisez judicieusement les applications Snapchat & Instagram Stories cette année vos campagnes marketing pour la fin de l'année ! - Published: 2017-10-25 - Modified: 2017-11-14 - URL: https://blog.hootsuite.com/fr/snapchat-instagram-stories-7-idees-de-campagnes-marketing-pour-les-fetes-de-fin-d-annee/ - Categories: Stratégie - Tags: Français - : pll_wpml_343681 - Network: Instagram Les fêtes de fin d'années approchent à grand pas et si ce n’est déjà le cas, il est plus que temps de penser à une stratégie efficace pour vous démarquer de vos concurrents sur la toile. Il s’agit d’un moment stratégique pour les marketeurs car l’enjeu est important : les internautes sont extrêmement sollicités à cette période de l'année et restent très attentifs aux offres proposées par les annonceurs. Ceci étant dit, si les consommateurs ont toujours été réceptifs aux campagnes de Noël pour préparer leurs listes de cadeaux, leur comportement a évolué avec l'arrivée du web. Il semble bien loin le temps où les acheteurs attendaient de recevoir les catalogues de Noël dans leurs boîtes aux lettres. La préparation du réveillon se fait presque exclusivement sur internet de nos jours. Selon une récente étude menée par Médiamétrie, près de 9 internautes sur 10 (87%) prépareront leurs achats de Noël en ligne cette année, et plus de 7 sur 10 soit 32 millions d’entre eux y achèteront leurs cadeaux (+2 millions par rapport à 2015). Tous les écrans seront d’ailleurs utilisés par les internautes pour préparer et commander des cadeaux en ligne avec une prédominance pour l’ordinateur (67%) suivi de la tablette (21%) et du mobile (13%). Avec des acheteurs mieux équipés et donc plus susceptibles d’acheter en ligne, soigner votre e-réputation doit devenir une préoccupation majeure. Pas moins de 96 % des internautes sont influencés par l’e-réputation de la marque lors d’un achat. Et ce facteur est particulièrement important... --- ### Comment réussir votre jeu concours sur les médias sociaux ? > Êtes-vous à la recherche d'un moyen d'asseoir la notoriété de votre marque sur les médias sociaux ? Suivez nos conseils pour mener un concours réussi ! - Published: 2017-10-24 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/comment-reussir-votre-jeu-concours-sur-les-medias-sociaux-5-exemples-reussis-sur-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_346919 Êtes-vous à la recherche d'un moyen d'asseoir la notoriété de votre marque sur les médias sociaux ? Le tout, sans vous ruiner, sans y consacrer tout votre temps et sans que cela soit fastidieux ? Récemment, de nombreux concours en ligne ont montré qu'il était possible de doper vos ventes, stimuler votre activité et accroître la notoriété de votre marque de manière peu onéreuse. Des indicateurs vous permettent en outre de mesurer les résultats de vos efforts. Si vous vous y prenez de la bonne façon, vous pourrez interagir avec vos consommateurs sur un plan personnel, le tout de manière ludique. Nombre d'entreprises ont tenté, ne serait-ce qu'une fois, d'organiser un concours sur les médias sociaux. Si le lancement d'un tel événement n'est pas en soi l'étape la plus complexe, votre positionnement doit en revanche être parfaitement adapté à votre marché. Par ailleurs, vos concours se doivent d'être amusants, originaux et simples d'accès afin de favoriser le plus grand nombre d'inscriptions. #1 - 8 conseils pour mener un concours réussi sur les médias sociaux 1. Définissez votre objectif. Il existe des milliers de raisons pour lesquelles créer un concours, mais il est important de connaître votre objectif final avant de vous lancer. Vous devez déterminer ce que vous attendez de ce concours, dans quel but souhaitez vous le réaliser ? Souhaitez-vous augmenter la notoriété de votre entreprise ? Générer plus de traffic sur votre site Internet ? Élargir votre base de données client ? Tous ces objectifs vous permettront de... --- ### 4 fórmulas para medir el ROI de tu actividad en las redes sociales > Las fórmulas para medir el ROI o retorno de la inversión real de tus actividades en las redes sociales y visualizar tus gatos e ingresos rápidamente - Published: 2017-10-24 - Modified: 2017-11-14 - URL: https://blog.hootsuite.com/es/4-formulas-para-medir-el-roi/ - Categories: Estrategia - Tags: Español - : pll_wpml_346895 - Network: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, YouTube Antes de revelar las 4 fórmulas para medir el ROI de tu actividad en las redes, ¿cómo podríamos definir el acrónimo que tantos quebraderos de cabeza da a los profesionales del marketing? Este lo podemos ver en muchos sitios como RSI, pero parece que en el campo del marketing digital en español se utiliza el acrónimo que proviene del inglés con mucha más frecuencia. El índice de retorno de la inversión o, sobre la inversión, es un tipo de métrica muy específica que nos permite evaluar el retorno financiero de una inversión monetaria. Este método podría ser -o no- la mejor manera de interpretar el éxito o el valor total de nuestras actividades en las redes sociales; esto dependerá, obviamente, de cada empresa. Imagen obtenida de nuestro seminario sobre ROI en español El hecho de medir el ROI nos ayudará a ver la rentabilidad de nuestra actividad o propósito en las redes: ya sea fidelizar, posicionar nuestra marca o reforzar la percepción de esta, crear una identidad digital así como aumentar las suscripciones, el tráfico o, incluso, las conversiones. Curiosamente, muchas veces, se utiliza el término ROI como un parámetro de sustitución para definir y medir el éxito. Sin embargo, el término ROI no es sinónimo directo de medición. La medición es un proceso, y definir nuestro éxito es el resultado. Con esto nos referimos a que no hay una fórmula concreta que nos permita ver el ROI exacto de nuestra actividad en las redes sociales, no hay poción mágica... --- ### Alles was Social Media-Vermarkter über Micro-Influencer wissen müssen > Viele Follower sind kein Erfolgsgarant. Es kommt auf die richtigen an. Micro-Influencer, die ein kleineres, aber dafür aktiveres Publikum haben. - Published: 2017-10-19 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/alles-ueber-social-media-micro-influencer/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346871 Größer ist nicht immer besser. Das gilt auch für Social Media-Strategien. Sie wissen bereits, dass sich Influencer-Marketing lohnt (es beeinflusst nachweislich 20 bis 50 Prozent aller Kaufentscheidungen). „Bei Partnerschaften mit Social Media-Influencern wird zu sehr auf Reichweite geachtet”, kritisiert Stephan Schilling, PR-Manager bei Divimove, in einem aktuellen Beitrag für Horizont. Dem können wir nur zustimmen. Viele Follower sind nicht automatisch eine Erfolgsgarantie. Es kommt auf die richtigen an. Im Unterschied zu den bekannteren oder prominenten Influencern sind Micro-Influencer Menschen wie du und ich, die ein kleineres, aber dafür aktiveres Publikum haben, das sich für ganz spezielle Themen begeistert. Deshalb sind sie hochinteressant für Marken. In diesem Beitrag erfahren Sie: Warum gerade Micro-Influencer Ihrer nächsten Kampagne zum Erfolg verhelfen können Die einfachsten Methoden, um relevante Micro-Influencer zu finden Die Do’s und Don’ts bei der Arbeit mit Micro-Influencern Wie Top-Marken Micro-Influencer zu Marketing-Zwecken einsetzen Warum Sie mit Micro-Influencern arbeiten sollten Laut einer Studie von Dr. Jonah Berger (Buchautor ‚Contagious: Why Things Catch On‘), folgen 82 Prozent aller Kunden mit „hoher Wahrscheinlichkeit“ einer Empfehlung von einem Micro-Influencer. In der Untersuchung wurde ein Netzwerk nicht bezahlter US-Amerikanischer Micro-Influencer bezüglich ihrer markenbezogenen Konversationen mit einer Gruppe durchschnittlicher Verbraucher verglichen. Anschließend wurden das Gewicht der Empfehlungen und die letztendlichen Ergebnisse gemessen. Warum sind gerade Micro-Influencer so erfolgreich? Sie sind erschwinglich Sie brauchen kein Kardashian-Budget, um mit Ihrer Influencer-Marketingstrategie zu punkten. Während Kim Kardashian für einen gesponserten Instagram-Post an die 500. 000 US-Dollar einstreicht, sind Micro-Influencer deutlich günstiger. Viele teilen einen Post sogar im Tausch gegen ein... --- ### Come ottenere l'account verificato su Facebook? Segui questi consigli > Con l'account verificato su Facebook proteggi la credibilità e la reputazione del brand, e indirizzi subito follower e clienti nella direzione giusta. - Published: 2017-10-17 - Modified: 2017-10-23 - URL: https://blog.hootsuite.com/it/come-ottenere-account-verificato-su-facebook/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_346856 - Network: Facebook Perché è importante avere l'account verificato su Facebook? Quante pagine e profili esistono, sui social, con il nome del tuo brand? L'esistenza di una moltitudine di account che sfruttano la vostra popolarità, anche se magari in "buona fede", è spesso sottovalutata o addirittura ignorata. Tuttavia, può rivelarsi davvero controproducente non solo per la brand reputation, ma anche per la gestione operativa di attività sui social che sono cruciali per il brand - come ad esempio l'assistenza clienti. Per questo, è bene procedere ad un controllo immediato degli account social in qualche modo associati al vostro nome, mappandoli e richiedendone la rimozione. La prima cosa da fare, tuttavia, è sempre partire dall'interno: ottenere la verifica dei propri canali ufficiali. Richiedere l'account verificato su Facebook, ad esempio, è un ottimo modo per affermare la credibilità del brand e proteggerne la reputazione online, ma soprattutto per portare l'audience nella direzione giusta per mettersi in contatto con voi: la spunta blu o quella grigia, a seconda dei casi, fanno in modo che gli utenti sappiano riconoscere immediatamente qual è l'account ufficiale, dal momento che la Pagina verificata apparirà in cima ai risultati di ricerca. Ecco alcuni consigli e i semplici passi da seguire per ottenere l'account verificato su Facebook per il tuo business. Come ottenere l'account verificato su Facebook Qual è il badge che fa al caso tuo? Come anticipato, ci sono 2 tipi di badge per la verifica dell'account. Per prima cosa, definisci quale fa al caso tuo. Badge Blue: per le figure... --- ### Les Bots Facebook Messenger : Le guide pour les professionnels du marketing > Découvrez l'intérêt des Bots Facebook Messenger et la méthode à suivre pour créer un bot efficace et discuter avec les internautes sur Facebook Messenger. - Published: 2017-10-16 - Modified: 2017-10-17 - URL: https://blog.hootsuite.com/fr/bots-facebook-messenger-guide-pour-les-professionnels-du-marketing/ - Categories: Stratégie - Tags: Français - : pll_wpml_346823 - Network: Facebook Vous souvenez-vous du « chatbot » Alice de 1995? Puis quelques années plus tard d'applications comme Kik? Et bien dites adieu aux applications mobiles, les "bots" Messenger leur ont volé la vedette. C'est la dernière tendance en matière de technologie mobile. Il s'agit de logiciels imitant des êtres humains et avec lesquels vous pouvez échanger sur votre plateforme de messagerie instantanée préférée. Les entreprises et les marques se tournent en particulier vers Facebook Messenger, sans nul doute alléchées par la gigantesque base d'utilisateurs du réseau, pour interagir avec leurs clients. De fait, chaque jour, plus de 100 000 bots discutent avec des internautes et les aident via Facebook Messenger. Dans cet article, nous allons étudier la nature de ces bots, leur intérêt et la méthode à suivre pour créer un bot efficace. Nous allons également présenter certains des bots Facebook Messenger les plus populaires et intéressants. #1 - Qu'est-ce qu'un bot Facebook Messenger ? Un bot Messenger est un logiciel qui s'appuie sur une intelligence artificielle pour automatiser des tâches et converser avec un internaute. Plus vous discutez avec un bot, plus il apprend de vous et plus il vous fournit des réponses pertinentes. Un bot est similaire à une application, mais son interface se présente sous la forme d'une fenêtre de discussion plutôt que d'un menu. C'est tout au moins ainsi qu'ils ont été décrits lors de leur présentation en 2016. Aujourd'hui, de nombreux bots utilisent également des menus liés à des phrases préenregistrées, du type « Quoi de... --- ### 6 conseils pour réduire le coût de vos publicités Facebook > Comment exploiter chaque euro investi dans la publicité sur les médias sociaux grâce à 6 astuces qui réduiront le coût de vos publicités Facebook. - Published: 2017-10-12 - Modified: 2017-10-12 - URL: https://blog.hootsuite.com/fr/reduire-cout-publicites-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_346842 - Network: Facebook Après avoir expliquer comment créer des publicités Facebook et comment les mesurer, voyons comment réduire leur coût ! Peut-être avez-vous déjà eu le malheur de constater qu'il est très facile de dépasser son budget digital sans même s'en rendre compte. Sachez que ce problème est particulièrement fréquent lorsque vous diffusez beaucoup de publicités Facebook qui ne sont pas optimisées pour offrir le coût par clic (CPC) le plus bas possible. Nombre d'entreprises et de spécialistes du marketing ignorent en effet qu'il n'est pas indispensable de dépenser des mille et des cents pour obtenir des résultats. En fait, le système de Facebook permet même de réduire le CPC de vos publicités à mesure qu'elles montent en puissance. Vous voulez en savoir plus ? Dans cet article, nous allons vous expliquer comment exploiter pleinement chaque euro investi dans la publicité sur les médias sociaux grâce à six petites astuces qui réduiront le coût de vos annonces Facebook. 6 conseils pour réduire le CPC de vos publicités Facebook 1. Comprenez la signification de l'indice de pertinence L'indice de pertinence de votre publicité influe directement sur son CPC : il est donc essentiel de le suivre avec soin et de bien le comprendre. Les publicités Facebook sont associées à un indice de pertinence pour chaque campagne. Comme son nom l'indique, cet indice reflète l'intérêt que présente votre annonce pour votre public cible. Nous ne connaissons pas exactement l'algorithme utilisé par Facebook, ce qui fait de cet indice un indicateur relativement opaque. Toutefois, nous savons... --- ### Social Media A/B-Testing mit den Tools, die Sie bereits einsetzen > Marktforschung ist das A & O, um zu erfahren, was Ihre Zielgruppe denkt. Social Media A/B-Testing geben wertvolle Insights und das in Echtzeit. - Published: 2017-10-10 - Modified: 2020-07-22 - URL: https://blog.hootsuite.com/de/social-media-ab-testing-strategie/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_346218 Marktforschung ist das A & O, wenn Sie wissen wollen, was Ihre Zielgruppe denkt. Die Digitalisierung hat die Prozesse wesentlich vereinfacht und beschleunigt. Und die sozialen Medien verschärfen das Tempo noch einmal. Machen Sie sich bewährte Techniken auch im Social Media-Zeitalter zunutze. A/B-Testing (oder Split-Testing) hat eine lange Tradition. Diese Marketing-Strategie wurde bereits vor der Zeit des Internets von Direct-Mail-Marketing-Experten eingesetzt, um einen kleinen Ausschnitt ihrer Kontaktlisten zu testen, bevor sie eine Entscheidung für eine teure Kampagne mit hohen Druck- und Versandkosten trafen. Der Prozess war extrem zeitaufwändig, weil diese Tests viele Wochen – oder sogar Monate – vor dem Start einer Kampagne durchgeführt werden mussten. Moderne Vermarkter haben es da deutlich besser: Social Media-A/B-Tests lassen sich heute in Echtzeit durchführen. Sie helfen Ihnen dabei, Ihre Content-Marketing- und Werbestrategien umgehend zu verfeinern und zeigen in aller Tiefe auf, was funktioniert und was nicht. Damit können Sie Ihre Social Media-Spendings und die Arbeitszeit Ihres Content-Teams optimal einsetzen. Was ist ein A/B-Test? Bei A/B-Testing handelt es sich um eine echte Recherche, die es Ihnen ermöglicht, kleine Variationen in Marketing-Materialien zu testen, um zu ermitteln, welche bei Ihrer spezifischen Zielgruppe am besten ankommt. Um einen A/B- oder Split-Test durchzuführen, teilen Sie Ihre Zielgruppe in zwei nach dem Zufallsprinzip zusammengestellte Gruppen auf und zeigen jeder Gruppe eine andere Variation des zu testenden Materials. Dann vergleichen Sie das Feedback zu jeder Variation, um zu ermitteln, welche auf Basis der von Ihnen festgelegten Kennzahlen am besten arbeitet. Zum Verständnis: klassisches Split-Testing sollte nur für den Test... --- ### 8 indicateurs pour mesurer vos publicités sur les médias sociaux > Les publicités sur les médias sociaux sont un moyen efficace pour suivre votre ROI. Mais avant de vous lancer, vous devez identifier les indicateurs clés. - Published: 2017-10-09 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/8-indicateurs-pour-mesurer-vos-publicites-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_346804 Les médias sociaux jouent un rôle considérable dans la publicité digitale. Ainsi, les publicités sur Facebook ont représenté plus de 6,8 milliards de dollars de chiffre d'affaires... rien que pour le 3e trimestre 2016. Ces publicités constituent un moyen efficace pour toucher vos clients, booster votre chiffre d'affaires et suivre avec précision le ROI. Mais avant de vous lancer, vous devez identifier les indicateurs clés et apprendre comment les suivre. Sans stratégie solide, il est illusoire de penser qu'une seule campagne publicitaire sur les médias sociaux pourra permettre d'atteindre les objectifs de votre entreprise pour l'année ou même de résoudre des problèmes. Vous devez donc commencer toute campagne publicitaire associer vos objectifs sur les médias sociaux aux objectifs de votre entreprise. Comme l'a expliqué notre PDG Ryan Holmes, il est préférable de mêler contenu sponsorisé et naturel sur les médias sociaux et d'utiliser votre contenu naturel pour tester vos campagnes sponsorisées. Vous découvrez la publicité sur les médias sociaux ? Consultez notre guide complet sur le sujet. 8 indicateurs liés à la publicité sur les médias sociaux que vous devez suivre #1. Coût par action Vos publicités peuvent vous être facturées selon trois stratégies : le coût par impression (CPM), le coût par clic (CPC) et le coût par action (CPA). Le CPM consiste à payer chaque publicité affichée auprès des internautes. Cette approche peut s'avérer coûteuse et ne pas générer de conversions. Le CPC, quant à lui, est souvent utilisé pour les publicités display : même si votre publicité... --- ### Cómo Crear Botones De Redes Sociales Para Cada Red Principal > Los botones de redes sociales te permitirán hacer que tu contenido sea fácil de compartir. Esencial si quieres crecer tu alcance social. - Published: 2017-10-06 - Modified: 2017-10-05 - URL: https://blog.hootsuite.com/es/botones-de-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_346609 (function(d, s, id) { var js, fjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id = id; js. src = "//connect. facebook. net/es_LA/sdk. js#xfbml=1&version=v2. 10"; fjs. parentNode. insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); ¿Por qué es importante tener botones de rede sociales en tus propriedades web? Alentar a que tus clientes y fans compartan tu contenido puede ser una gran manera de extender tu alcance en línea. Pero nadie va a compartir tu contenido si es un fastidio hacerlo. Olvídate de hacer que las personas copien y peguen enlaces. Con un simple código, tu puedes añadir botones de redes sociales que permitan a los usuarios compartir tu contenido a través de redes con solo un par de clics. Tabla de contenidos Tipos de botones de redes sociales Botones de redes sociales para Facebook Botones de redes sociales para Instagram Botones de redes sociales para LinkedIn Botones de redes sociales para Twitter Botones de redes sociales para YouTube Botones de redes sociales para Pinterest Botones de redes sociales para Hootsuite Tipos de botones de redes sociales Los tipos más comunes de botones de redes sociales ofrecen funciones de compartir, Gustar, y seguir. Cada una sirve para un propósito diferente, y la forma en que funcionan varía en algún tanto entre redes. Pero generalmente cada tipo hace lo que su nombre implica: Botones de compartir permite a los usuarios compartir tu contenido con seguidores y amigos Botones de Gustar les permite darle a tu publicación un pulgar arriba... --- ### Vidéos Facebook sans le son: comment les optimiser ? > Les vidéos Facebook sont regardées plus d’un milliard de fois par jour, surtout celles sans le son : et si vous vous décidiez à les optimiser? - Published: 2017-10-05 - Modified: 2017-10-04 - URL: https://blog.hootsuite.com/fr/videos-facebook-sans-le-son-comment-les-optimiser/ - Categories: Stratégie - Tags: Français - : pll_wpml_346801 - Network: Facebook Les vidéos sur Facebook sont regardées plus d’un milliard de fois par jour, ce média fait donc partie intégrante de la vie quotidienne des utilisateurs de médias sociaux. Si vous avez créé des vidéos pour promouvoir votre marque, voici une stratégie majeure à garder en tête : il y a des moments où le silence s’impose. Pourquoi les vidéos sans le son règnent sur Facebook Pendant un moment, les vidéos du fil d’actualités de Facebook sur mobile se lisaient sans le son par défaut. Les utilisateurs devaient alors appuyer sur le clip vidéo pour écouter la bande-son. Mais tout ça est fini. En février, Facebook a décidé que toutes les vidéos se liraient automatiquement avec le son sur les appareils mobiles, tant que le volume est allumé sur l’appareil. Ce changement a donc été progressivement déployé depuis l’annonce de Facebook. Lorsque la lecture automatique se faisait sans le son par défaut, 85 % des vidéos étaient regardées sans le son. On ne sait pas encore comment le changement de lecture avec le son par défaut affectera ce chiffre, mais il est clair que vous ne pouvez pas compter sur les utilisateurs pour activer le son à chaque fois. Les utilisateurs peuvent désactiver le son dans la lecture de toutes les vidéos dans les paramètres de Facebook. Et alors que de nombreux journaux et magazines hors des médias sociaux, notamment LCI, Numerama et même Cosmopolitan publient des articles pour expliquer comment désactiver le son des vidéos, on peut s’attendre à ce... --- ### Sicurezza sui social media: quali sono i principali rischi? > Si parla spesso di sicurezza sui social media, ma stai proteggendo davvero il tuo brand? Ecco quali sono i principali rischi da cui mettersi al riparo. - Published: 2017-10-02 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/sicurezza-sui-social-media-quali-rischi/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346772 Sicurezza sui social media: un tema molto ampio e dibattuto, ma forse non abbastanza. Nel 2016 le truffe su Facebook, Twitter, Instagram e LinkedIn sono aumentate del 150%. E viste le notizie che leggiamo ogni giorno sui media, questa percentuale non sembra destinata a diminuire. Come mettersi al riparo dai rischi legati all'utilizzo dei social media? Come proteggere la sicurezza, e quindi la reputazione del brand? Prima di tutto facendo in modo che ci sia una maggiore consapevolezza e responsabilizzazione a livello aziendale, accompagnata da un'adeguata formazione, che consenta non solo di affrontare i rischi nel modo migliore, ma anche di prevenirli. Le principali tipologie di rischi per la sicurezza dei social media #1 L'errore umano Un tweet involontario o effettuato per errore dal profilo aziendale, così come un click affrettato sul link sbagliato, sono tra i rischi più banali e allo stesso tempo più diffusi per la sicurezza sui social media. Un esempio? Nel 2014 la US Airways si è trovata a dover gestire una crisi di dimensioni colossali perché un dipendente ha condiviso per sbaglio, sull'account Twitter aziendale, un'immagine ehm... inappropriata, diciamo (la trovi nel link appena sopra). Ecco così che da un errore umano come mille altri è nato quello che è stato definito il peggior tweet di sempre. #2 Trascurare i canali social Anche non prestare la giusta attenzione alla presenza sui social espone il brand a notevoli rischi, spesso sottovalutati fino a quando non è troppo tardi. Lasciare i tuoi canali ufficiali non monitorati per... --- ### Comment utiliser les sondages sur Twitter pour booster l’implication de votre audience ? > Les sondages sur Twitter peuvent booster l'implication de votre audience sur les médias sociaux! Suivez notre guide pour animer votre communauté sur Twitter - Published: 2017-09-28 - Modified: 2017-09-29 - URL: https://blog.hootsuite.com/fr/sondages-sur-twitter-pour-booster-limplication-de-votre-audience/ - Categories: Stratégie - Tags: Français - : pll_wpml_346746 - Network: Twitter Faire bouger les foules sur les médias sociaux n’est pas chose facile. Heureusement pour vous, les sondages sur Twitter peuvent vous y aider. Selon le coordinateur en implication sur les médias sociaux de Hootsuite, Nick Martin, les sondages déclenchent à coup sûr une réaction de la part de votre audience. Animateur du #HootChat, Nick nous a donné quelques conseils tirés de son utilisation des sondages sur la chaîne Twitter de Hootsuite. Il nous explique comment les mettre à profit pour booster l’implication de vos utilisateurs. #1 - Pourquoi les sondages augmentent l’implication 1. Les gens peuvent répondre à une question sans avoir peur d’avoir la mauvaise réponse Les utilisateurs sont timides et ne veulent pas risquer de se tromper, particulièrement sur une scène publique comme les médias sociaux. Et c’est la magie des sondages : il n’y a pas de mauvaise réponse. Un sondage est une question ouverte simple qui demande la participation des utilisateurs en leur proposant plusieurs réponses parmi lesquelles choisir. Sans la pression d’avoir à proposer une réponse eux-mêmes, les utilisateurs n’ont aucun risque de se tromper. 2. Les gens veulent être utiles D’après Nick, les gens aiment savoir que leur opinion peut contribuer à une grande cause. Particulièrement sur les communautés en ligne, la possibilité d’être utile incite souvent les audiences à partager leurs opinions sur les médias sociaux. Les sondages peuvent aussi servir aux pronostics sportifs comme le fait bien L'Equipe avant certains matchs. https://twitter. com/lequipe/status/913459641744535552 Annonces Twitter : informations et confidentialité Lorsque les marques... --- ### 8 Top SEO-Tools für Social Media-Vermarkter > Das Thema SEO beschäftigt eine ganze Industrie und wird dennoch häufig missverstandenen. Unser SEO-Experte stellt die besten SEO-Tools vor. - Published: 2017-09-28 - Modified: 2017-12-19 - URL: https://blog.hootsuite.com/de/seo-tools-fuer-social-media-vermarkter/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346760 In einer schnellen Google-News-Abfrage vom August 2017 listet der Suchmaschinenriese über 2,4 Millionen Ergebnisse zum Suchwort: "SEO", darunter etliche deutsche. Denn ohne Suchmaschinenoptimierung geht es nicht, wenn Sie wollen, dass Ihre Seiten auf den ersten Plätzen im Google Ranking auftauchen und damit gefunden werden. Das Thema beschäftigt mittlerweile eine ganze Industrie, die ständig mit neuen Thesen und Ratschlägen zu allen Spielarten von SEO aufwartet. Doch das Suchmaschinen-Marketing gehört wahrscheinlich zu den Marketing-Praktiken, die heutzutage am häufigsten missverstanden werden. Wie es Zak Ramdani, der SEO-Experte von Hootsuite ausdrückt: „Viele Marketingexperten haben von SEO ähnliche Vorstellungen wie von Ozon – sie wissen, dass es wichtig ist, aber sie verstehen es nicht wirklich. “ Was genau ist also SEO, und warum spielt eine Rolle? Ramdani, der SEO-Profi bei Hootsuite, erklärt: „Bei SEO geht es darum, dass Ihr Content von den richtigen Leuten gesehen wird. “ Ihre Inhalte müssen sich entdecken lassen, damit andere sie finden und organisch teilen können. Um sicherzustellen, dass Ihr Content gesehen und geteilt wird, haben wir Ramdani nach den besten verfügbaren SEO-Tools gefragt. Was der Experte empfiehlt: die besten SEO-Tools Das beste Backlink-Analyse-Tool Ahrefs Ahrefs ist ein Backlink-Analyse-Tool – das heißt: es sucht im Internet nach Beziehungen zwischen zwei Webseiten. Ein Backlink (Rückverlinkung) ist ein Link, der von einer Website auf eine andere führt, und für Suchmaschinen ein Glaubwürdigkeitsindikator. In unserem Hootsuite Blog wollen wir zu glaubwürdigen Informationsquellen verlinken und wünschen uns das auch umgekehrt. Das Hauptargument für Ahrefs laut Ramadani: Das Tool ist umfassend und enthält die größte... --- ### Social Listening: conosci questi tool per monitorare i social? > Cogliere in anticipo opportunità ed eventuali situazioni critiche per il tuo brand? Certo che puoi! Come? Con questi tool di Social Listening. - Published: 2017-09-27 - Modified: 2024-04-19 - URL: https://blog.hootsuite.com/it/social-listening-tool-per-monitorare-i-social/ - Categories: Strategia - Tags: Strumenti per i social media - Tags: Italiano - : pll_wpml_3129840 Che cosa si dice del tuo brand sui social? Chiedilo a questi tool per il Social Listening! Le mention del brand, i riferimenti anche indiretti ai prodotti e tutte le conversazioni rilevanti del settore, non passano solo dai canali social ufficiali dell'azienda. Si parla del brand anche, e soprattutto, al di fuori. Quante informazioni rischi di perdere di vista? Quante opportunità ti stai lasciando sfuggire, e quante potenziali minacce stai ignorando? Se vuoi battere sul tempo eventuali situazioni critiche, intervenire in una conversazione che sta prendendo la direzione sbagliata o anche solo iniziare a predisporre un piano d’azione per un fail improvviso, hai bisogno di affidarti a dei tool professionali di Social Listening. Consulta l'elenco che abbiamo selezionato: potrai finalmente raccogliere e strutturare sotto forma di insight e report tutta quella mole di dati sul brand che altrimenti sarebbe difficile - se non impossibile - monitorare. Inoltre, se crisis management e brand protection non sono la tua unica preoccupazione, sappi che molti di questi tool offrono una serie di soluzioni a 360º dedicate a brand management, market research, segmentazione della audience e molto altro. E poi fanno parte dell'App Directory di Hootsuite ? Tool per il Social Listening Talkwalker Talkwalker rappresenta un valido strumento di social listening e analytics: potrai ottenere la copertura completa di owned ed earned media tramite 150 milioni di siti web, social media e fonti offline. Troverai insight delle crisi grazie alle IQ App, potrai analizzare il sentiment in 25 lingue e ricevere alert automatici in... --- ### Social Media-Engagement messen: Sinnvolle Beziehungsmomente > Interaktionen sind der Schlüssel zum Erfolg. Die Anzahl der Kommentare zu zählen ist aber nur ein Anfang. Besser ist es, sinnvolle Beziehungen aufzubauen. - Published: 2017-09-26 - Modified: 2017-09-26 - URL: https://blog.hootsuite.com/de/social-media-engagement/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346742 Einer der größten Vorteile der sozialen Medien ist ihr sozialer Aspekt. Hier tauschen sich echte Menschen miteinander aus und reden, wie ihnen der Schnabel gewachsen ist. Das gefällt uns zwar nicht immer, bietet Unternehmen jedoch die große Chance, in diese Konversationen einzusteigen und echte Beziehungen zu ihren Kunden zu knüpfen. Das Thema Engagement ist auch hierzulande nicht neu, doch wie lassen sich die Momente, in denen bedeutsame Beziehungen entstehen, quantifizieren und effektiv nutzen? Interaktionen sind der Schlüssel zum Geschäftserfolg. Das hören wir Social Media-Vermarkter immer wieder. Aber wie lässt sich Ihr Social Media-Engagement am besten messen? Wenn Sie die Anzahl der Kommentare zu einem Post zählen oder die Konversationsrate messen ist das ein guter Anfang. Diese Daten lassen allerdings den Kern Ihrer Engagement-Bemühungen außen vor: Letztendlich geht es darum, sinnvolle Beziehungen mit Ihrer Zielgruppe aufzubauen. Bei Hootsuite haben wir deshalb eine Kennzahl namens „Meaningful Relationship Moments“ („sinnvolle Beziehungsmomente“; MRM) entwickelt. Wir haben uns mit unseren Kollegen Nick Martin, Social Engagement Koordinator, und Corina Santema, Customer Success Associate, über MRMs und wie wir diese bei Hootsuite nutzen, unterhalten. Was ist ein ‘sinnvoller Beziehungsmoment’? Hootsuite definiert einen ‚sinnvollen Beziehungsmoment‘ als eine „Social Media-Interaktion mit einem Kunden, potenziellen Kunden oder Community-Mitglied, die zu einer erkennbar positiven Veränderung in dessen Einstellung oder Verhalten führt“. Ein MRM ist mehr als ein einfaches „Gefällt mir“ oder „Danke“. Hier geht es um ein sinnvolles persönliches Gespräch mit einer anderen Person in den sozialen Medien. Aus Unternehmenssicht heißt das, den täglichen menschlichen Kontakt mit unseren Kunden wertzuschätzen. Unsere... --- ### Social media fail: come gestirli e riottenere fiducia nel brand? > I social media fail possono capitare a tutti, nessun brand ne è immune. Come gestire al meglio queste situazioni e recuperare la fiducia degli utenti? - Published: 2017-09-20 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/social-media-fail-come-gestirli/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346723 - Network: Facebook, Instagram Nessuno è al riparo da un social media fail. Nemmeno i più grandi e accreditati brand. L'errore è umano, dietro la tastiera ci sono persone, e per quanto i team al comando della strategia social di un'azienda possano essere preparati, qualcosa prima o poi può sfuggire di mano. Più il brand è rinomato e ha seguito, poi, più il rischio di trasformare una gaffe in una social-barzelletta virale aumenta. Sono i rischi del mestiere, fa parte del gioco. Avere un set di best practice da seguire per prevenire e contenere il rischio di errore è quindi fondamentale. Allo stesso modo, è altrettanto indispensabile predisporre un piano d'azione che permetta di navigare la crisi una volta che è in atto, e istruire l'intera compagnia su come comportarsi una volta che la bufera si è placata. Come gestire un socia media fail, in pratica, recuperando l'immagine e cercando di riottenere la fiducia e il sentiment positivo da parte della propria audience. Preparazione, trasparenza e sincera volontà di rimediare sono in generale i principi che dovrebbero ispirare la gestione di un social media fail. Ecco come tradurli in pratica. Non censurare i commenti negativi Nel 2012 Volkswagen ha chiesto ai suoi follower di condividere su Facebook quello che desideravano dal brand per l'anno nuovo. Di certo non si aspettavano che oltre un migliaio di persone chiedessero una maggiore responsabilità nei confronti dell'ambiente. Oops. Come ha risposto il brand? Semplice: non ha risposto. Ha ignorato i post. O, meglio, ha fatto in modo che... --- ### Comment utiliser les paramètres UTM pour mesurer votre ROI? > Quand il s'agit de mesurer votre ROI sur les médias sociaux, les paramètres UTM peuvent vous être indispensables: découvrez pourquoi et comment. - Published: 2017-09-20 - Modified: 2017-09-19 - URL: https://blog.hootsuite.com/fr/comment-utiliser-les-parametres-utm-pour-mesurer-votre-roi/ - Categories: Stratégie - Tags: Français - : pll_wpml_346714 Pouvoir quantifier le retour sur investissement (ROI) des médias sociaux reste le principal défi des responsables marketing des médias sociaux. Aussi n’est-il pas étonnant que leur deuxième grand défi soit l’obtention de budget et de ressources. Après tout, si vous n’arrivez pas à prouver que quelque chose vous rapporte, pourquoi iriez-vous investir ? La bonne nouvelle, c’est qu’aujourd’hui, vous n’avez plus d’excuse pour ne pas connaître les indicateurs clés du ROI comme le trafic de votre site, le nombre de leads ou de conversions. Toutes ces statistiques peuvent être suivies en quelques lignes de code, que l’on appelle paramètres UTM, et nul besoin d’être programmeur pour les faire fonctionner sur votre site et vos profils de médias sociaux. #1 - À quoi servent les paramètres UTM ? Les paramètres UTM sont des codes courts ajoutés à une URL pour suivre des données importantes sur les visiteurs et sources de trafic d’un site Web. Les paramètres UTM fonctionnent avec des programmes d’analyse comme Google Analytics pour fournir une vision détaillée de votre performance sur les médias sociaux, du niveau très général (les réseaux sociaux les plus performants) au niveau bien plus précis (quelle publication a attiré le plus de trafic sur une page en particulier). (Lire à ce sujet: Comment mesurer vos réseaux sociaux sur Google Analytics en 6 étapes? ) Aussi appelés codes ou balises UTM, les paramètres UTM sont une variante des paramètres d’URL. Ce qui nous amène à la question, à quoi servent les paramètres URL ? Tout... --- ### Die 5 wichtigsten Zutaten für den perfekten Facebook-Post > Ob Bild, Text, Überschrift oder Timing: in diesem Beitrag erfahren Sie, wie Sie den perfekten Facebook-Post für Ihre Marke kreieren. - Published: 2017-09-19 - Modified: 2017-12-19 - URL: https://blog.hootsuite.com/de/der-perfekte-facebook-post/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346670 Facebook ist und bleibt das größte und beliebteste Social Media-Netzwerk in den DACH-Ländern. Stand Juni 2017 waren allein in Deutschland 30 Millionen Nutzer aus allen Altersschichten auf Facebook vertreten. Um so wichtiger für Unternehmen, sich in der Flut der täglichen Posts Sichtbarkeit in den Newsfeeds ihrer Zielgruppen zu verschaffen. Was tun? Feilen Sie an Ihren Facebook-Posts. Kein Facebook-Post gleicht dem anderen. Es gibt zig Varianten der vielen Zutaten, die in einen Post einfließen – ob Bilder, überzeugende Texte und Überschriften oder das gewählte Timing. DER perfekte Facebook-Post existiert sicher nicht. Aber es gibt den perfekten Facebook-Post für Ihre Marke. Ich habe mit meinen Kolleginnen Amanda Wood, Expertin für Social Media-Marketing, und Christine Colling, Social Media-Marketing Koordinatorin, gesprochen, um herauszufinden, was einen perfekten Post auf Facebook auszeichnet. Und sie haben mir (und Ihnen) Ihre Tipps verraten: Wie Sie den Facebook Newsfeed beeinflussen, damit Ihr Content gesehen wird Wie Sie ansprechende Posts schreiben Welcher Content-Typ die meisten Interaktionen erzeugt Welche Rolle das Timing für einen perfekten Facebook-Post spielt Erfahren Sie im Folgenden, wie Sie den perfekten Facebook-Post für Ihre Marke kreieren. 5 Komponenten für den perfekten Facebook-Post 1. Copywriting Eine gute Schreibe gehört zu den nützlichsten Fähigkeiten eines jeden Social Media-Managers. Mit klaren und prägnanten Texten sorgen Sie dafür, dass Ihre Zielgruppe sich länger mit Ihrer Kernbotschaft befasst – anstatt zu raten, was Sie eigentlich gemeint haben. Wood und Colling haben drei Tipps, die Sie bei Ihren Facebook-Texten berücksichtigen sollten. Halten Sie sich kurz „Wir nehmen Rücksicht auf die Zeit unserer Zielgruppe.... --- ### 3 risques encourus sur les médias sociaux > Une forte présence sur les réseaux sociaux peut exposer à plusieurs risques ! Quelles sont les potentielles menaces à surveiller sur les médias sociaux ? - Published: 2017-09-15 - Modified: 2017-09-15 - URL: https://blog.hootsuite.com/fr/risques-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_344180 Pour les responsables marketing, renforcer sa présence dans les médias sociaux s'apparente à 3 formes d'exposition : une exposition à de nouveaux prospects, abonnés et influenceurs, une exposition pour leur marque et enfin une exposition à un retour sur investissement (ROI) important. Aujourd'hui, tous les indicateurs favorisent une poursuite des investissements dans les médias sociaux dans tous les secteurs. Selon une étude sur les responsables marketing réalisée par la Fuqua School of Business de l'université de Duke, ces derniers consacreront près de 11 % de leur budget aux médias sociaux en 2016 et près de 23 % d'ici 2020. Les entreprises qui utilisent les médias sociaux pour orienter leurs prospects à travers les trois étapes suivantes enregistrent de réelles performances : Les nouveaux abonnements Les nouvelles interactions Les nouveaux clients et leur fidélisation En bref, une forte exposition se traduit par un retour sur investissement supérieur, soit plus de budget. Cependant, une forte exposition présente également certains inconvénients, à savoir une exposition aux risques présents sur les médias sociaux et aux individus malveillants qui s'en servent pour nuire aux utilisateurs et aux marques. Mais que sont ces risques et ces individus malveillants ? Quels sont les principaux risques encourus sur les médias sociaux ? Vous devez envisager plusieurs scénarios. #1 - Risque n° 1 : les arnaques, piratages et usurpations de comptes Lundi 18 février 2013: le service communication de BurgerKing est en alerte. Leur compte Twitter vient d'être piraté et maquillé en compte de ... Mc Donalds ! L'avatar... --- ### Social Media und Psychologie: 4 wertvolle Lektionen für Vermarkter > Social Media und Psychologie gehören zusammen wie Butter und Brot. Entdecken Sie die psychologischen Faktoren, die Social Media-Manager kennen sollten. - Published: 2017-09-14 - Modified: 2017-09-26 - URL: https://blog.hootsuite.com/de/social-media-und-psychologie/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346654 Psychologische Erkenntnisse sind nützlich, wenn ich etwas verkaufen will. Ob Riesen-TV-Kampagne, cooles Give away oder dezentes Advertorial: Im Marketing beschäftigt man sich schon immer mit der Kunst, den Kunden zu beeinflussen. Das gilt auch für Social Media. Denn wer sein Publikum nicht versteht, darf auch nicht mit Erfolgen in den sozialen Medien rechnen. Grundkenntnisse der Psychologie sind von entscheidendem Vorteil. Bei Hootsuite wissen wir seit langem, dass dieses Wissen der Schlüssel zur Verbreitung von Content ist. In diesem Beitrag lernen Sie einige der wichtigsten Ansätze kennen, die Sie in Ihre Strategie integrieren sollten. Sie erfahren: warum die Leute bestimmte Social Media-Inhalte teilen wie Sie mit Farben für Vertrauen bei Ihrer Zielgruppe sorgen was eine erfolgreiche Social Media-Strategie mit Emotionen zu tun hat Entdecken Sie die psychologischen Faktoren, die Sie als Social Media-Manager kennen sollten. 4 Psychologie-Lektionen für Social Media-Vermarkter 1. Warum die Menschen bestimmte Inhalte online teilen Schon mal darüber nachgedacht, warum Sie ganz bestimmte Social Media-Inhalte teilen? Die New York Times untersuchte genau das in einer umfangreichen Studie. Die NYT ermittelte fünf Gründe für das Teilen von Content: Um das Leben anderer zu verbessern. Nahezu alle Teilnehmer der Befragung (94 Prozent) erklärten, dass sie Inhalte online teilen, weil sie ihrem Publikum etwas Gutes tun wollen. Als Vermarkter sollten Sie also hilfreichen Content entwickeln, der das Leben Ihrer Zielgruppe (und deren Publikum) verbessert. Selbstdarstellung. Zwei von drei Befragten (68 Prozent) teilen Content, um eine „idealisierte Online-Persona“ von sich selbst zu erschaffen. Überlegen Sie, ob Ihr Content den Interessen Ihrer Zielgruppe... --- ### Médias sociaux et administrations : avantages, difficultés et utilisation > Médias sociaux et administrations: quel est le rôle de ces plateformes dans la sensibilisation à certaines problématiques et lors des situations de crise - Published: 2017-09-12 - Modified: 2017-09-12 - URL: https://blog.hootsuite.com/fr/medias-sociaux-et-administrations-avantages-difficultes-et-utilisation/ - Categories: Stratégie - Tags: Français - : pll_wpml_345353 Les médias sociaux révolutionnent la communication depuis quelques années déjà. Il ne s'agit plus d'une niche réservée aux utilisateurs avancés et aux adeptes des mèmes. Aujourd'hui, les grandes marques comme les autorités sanitaires les utilisent pour se faire connaître du public en interagissant avec leurs utilisateurs. Les agences gouvernementales suivent de plus en plus cette tendance, elles aussi. Avec 2,5 milliards d'utilisateurs, les médias sociaux dominent les communications internationales. Il est donc naturel qu'ils soient devenus la plateforme de choix pour aborder les sujets gouvernementaux et les problèmes publiques. Cette tendance présente un certain nombre d'intérêts. Immédiats et transparents, les médias sociaux offrent au public un meilleur contrôle et lui permettent de participer plus activement aux débats, mais également de peser plus fortement sur les initiatives et problèmes gouvernementaux. Que ce soit pour des sujets locaux ou de véritables mouvements révolutionnaires, les médias sociaux sont devenus la voix de la démocratie. Avec ou sans la participation des pouvoirs publics, les citoyens du monde entier expriment librement leurs opinions envers les sujets gouvernementaux qui les concernent. Pour les administrations de tous les niveaux, il est donc essentiel de se pencher sur cette évolution. Dans cet article, nous allons étudier plusieurs avantages de l'utilisation des médias sociaux par les administrations, y compris le rôle de ces plateformes dans la sensibilisation à certaines problématiques et lors des situations de crise. Nous allons également voir les problèmes liés à cette utilisation et les solutions qui peuvent leur être apportées. #1 - Avantages de l'utilisation... --- ### 8 unentbehrliche Social Media-Ad-Tools für erfolgreiche Kampagnen > Social Media-Werbung wird immer wichtiger. Um Ihre Kampagnen zu optimieren, brauchen Sie die richtigen Tools. Wir stellen Ihnen unsere Favoriten vor. - Published: 2017-09-12 - Modified: 2017-09-20 - URL: https://blog.hootsuite.com/de/8-unentbehrliche-social-media-ad-tools/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346652 Werbung in den sozialen Medien wird immer wichtiger, denn dort halten sich potenzielle Kunden heute auf. Die großen Netzwerke optimieren ihr Angebot für Werbetreibende permanent. Und auch hierzulande steigen die Spendings für Facebook, Instagram, Twitter & Co. In vier Jahren soll die Werbung in den sozialen Medien die Print-Werbung überholen und bis 2019 20 Prozent der gesamten Internetwerbung betragen, prognostizierte Zenith Ende 2016. Doch Social Media-Werbung folgt eigenen Regeln. Rüsten Sie sich aus: Mit dem richtigen Toolkit läuft Ihre Social Media-Kampagne nach Plan. Wir haben unsere Social Media-Marketing-Spezialistin Gabrielle Maheux befragt. Die folgenden Tools nutzt sie für unsere Anzeigenkampagnen bei Hootsuite. Ein Toolkit für Social Media-Ads-Manager AdEspresso by Hootsuite Mit AdEspresso by Hootsuite können wir unsere Anzeigen in wichtigen Punkten optimieren. Zum einen können wir A/B-Tests durchführen – die Grundlage für jede kosteneffiziente Kampagne. Schon nach ein paar Tagen Laufzeit wissen wir, welcher Anzeigentyp und welche Kreation am besten funktionieren und warum. Damit können wir die Kampagne entsprechend optimieren. Unser Anzeigen-Dashboard gibt einen Überblick zur Entwicklung der Performance, den wichtigsten Tracking-Kennzahlen, den Gesamtausgaben, Conversions und den Anzeigen, die am besten bzw. am schlechtesten arbeiten. Anzeigen, die für uns nicht funktionieren, lassen sich punktgenau ermitteln. Zudem ermöglicht AdEspresso das Verstärken von Posts direkt aus dem Hootsuite Dashboard. So können wir ohne lange Umwege in unsere leistungsstärksten organischen Posts investieren. Dann setzen wir unsere Anzeigenkampagne auf, wählen den Ad-Account, führen A/B-Tests durch und verwalten die Anzeige in Hootsuite. Evernote Wir nutzen Evernote, um Anmerkungen zu Anzeigen in unserem Team zu teilen. Sobald... --- ### Cómo hacer un repost en Instagram: las mejores prácticas > Hacer un repost en Instagram es publicar el contenido de otra cuenta en tu perfil, pero hay reglas para hacer esto. Descúbrelas en nuestro blog. - Published: 2017-09-10 - Modified: 2020-07-28 - URL: https://blog.hootsuite.com/es/como-hacer-un-repost-en-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_341203 - Network: Instagram Repost en Instagram... ¿Te parece que estás tomando el crédito de alguien más? Este no tiene que ser el caso, pues ambas partes pueden verse beneficiadas. De cualquier forma existen algunas normas de comportamiento y prácticas que debes seguir para convertirte en un maestro del repost o "Regram" como le llamamos en Canadá. Un "Repost" se produce cuando un usuario publica una foto desde la cuenta de otra persona a la propia. Para las marcas que utilizan reposts como parte de su estrategia de contenido generado por los usuarios, la ventaja es clara. Compartir el contenido de otros usuarios le proporciona a las marcas material fresco para compartir con su audiencia. Además, la práctica puede fomentar una mayor interacción al motivar a los seguidores a publicar contenido digno de volver a compartirse. Aprender a hacer un repost en Instagram es la clave para llevar al siguiente nivel tu estrategia de marketing en la plataforma para compartir fotografías. Pero, antes de comenzar tenemos que asegurarnos que nuestras cuentas ya estén optimizadas para maximizar su visibilidad. Aquí te comparto un video que te guía paso a paso para optimizar tu cuenta, pero si ya estás lista para aprender cómo hacer un repost de Instagram, ¡salta este paso y comencemos! Cómo realizar un repost en Instagram manualmente La forma original de realizar un repost es con una solución manual que requiere los siguientes pasos: Encuentra la fotografía que quieres volver a compartir en Instagram. Toma una captura de pantalla de la imagen. Selecciona... --- ### Les données démographiques Pinterest à connaître sur le bout des doigts > 150 millions d'utilisateurs ont été séduit par Pinterest, nous vous livrons les données démographiques pour réaliser votre prochaine campagne ! - Published: 2017-09-07 - Modified: 2017-09-15 - URL: https://blog.hootsuite.com/fr/les-donnees-demographiques-pinterest/ - Categories: Stratégie - Tags: Français - : pll_wpml_346655 C'est officiel : Pinterest est désormais une véritable star des médias sociaux. Avec quelque 150 millions d'utilisateurs, cette plateforme longtemps considérée inoffensive est devenue un acteur phare des médias sociaux, qui séduit autant le grand public que les professionnels. Sachant qu'elle n'a été lancée qu'en 2010, cette progression a de quoi donner le tournis ! Longtemps plébiscitée par les mariées et les foodistas, Pinterest est désormais bien plus qu'un espace de stockage dédié aux recettes et aux préparatifs de mariage. Aujourd'hui, le panneau d'affichage virtuel héberge plus de 75 milliards d'idées représentant tous les types d'utilisateurs et de contenus, des millenials qui épinglent des guides cadeau aux fans de musique qui y publient leurs playlists YouTube préférées. La recherche d'idées est la principale raison qui pousse les internautes à utiliser Pinterest. Et de plus en plus, le site devient un lieu d'achat, avec des statistiques étourdissantes : selon une étude réalisée par Millward Brown, 87 % des utilisateurs de Pinterest ont acheté un objet ou un service qu'ils ont vu sur Pinterest, et 93 % prévoient d'effectuer un tel achat. Précisons également que les deux tiers des contenus épinglés représentent désormais une marque ou un produit. Vous l'aurez compris, Pinterest recèle un potentiel énorme pour les marques. Et cette tendance devrait s'intensifier à mesure que la plateforme multiplie les possibilités d'achat. Qui sont ces millions d'utilisateurs qui font de Pinterest un tel succès ? Tout expert des médias sociaux se doit de connaître les caractéristiques démographiques des utilisateurs de Pinterest.... --- ### Warum Snapchat ein mächtiges Tool für Unternehmen ist > Snapchat ist nicht mehr ausschließlich eine Plattform für Kids. Es gibt dennoch etliche Missverständnisse rund um Snapchat und dessen Wert für Unternehmen. - Published: 2017-08-30 - Modified: 2017-09-07 - URL: https://blog.hootsuite.com/de/snapchat-fuer-unternehmen-tool/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346599 Dieser Post wurde ursprünglich auf LinkedIn veröffentlicht. Kürzlich gab ich einige wichtige Neuigkeiten aus unserem Unternehmen bekannt ... auf Snapchat. Mit einer speziellen Linse präsentierte ich mich im Kaninchen-Look und verkündete im hohen Ton einer Comic-Figur, dass meine Firma ein Snapchat-Analytics-Tool erworben hat. Die Form der News war ein bisschen albern, aber ich wollte etwas beweisen. https://www. youtube. com/watch? v=QFbhu-ya-8k Snapchat ist nicht mehr ausschließlich eine Plattform für Kids. Der Beweis? Dieses kleine Video wurde mehr als 100. 000 Mal in verschiedenen Netzwerken angesehen, erhielt tausende Likes und hunderte Kommentare in den sozialen Medien. Währenddessen sprangen auch die Mainstream-Medien auf. Das Wall Street Journal, TechCrunch und zwei Dutzend andere Medien berichteten über die Snapchat-News. Die Reaktionen auf diese Ankündigung von Hootsuite gehörten zu den umfangreichsten, die wir je erlebt haben. Der diesjährige, über 20 Milliarden US-Dollar schwere, Snapchat-Börsengang setzte das Unternehmen auf die Agenda vieler Leute, die den Dienst vorher als Spielzeug für Teenager ablehnten. Doch ich denke, es gibt noch etliche Missverständnisse zum Thema Snapchat und – noch viel wichtiger – dessen Wert für Unternehmen und Unternehmensführer. Weil die sozialen Medien ständig visueller werden (schauen Sie sich nur mal den Erfolg von Instagram Stories und Facebook Live an), steigt der Nutzwert von Tools wie Snapchat weiter. Und trotz der Bedrohung durch Instagram ist die Nutzerbasis der 18- bis 34-Jährigen auf Snapchat außerordentlich treu: Fast 50 Prozent nutzen weder Instagram noch Facebook. Warum Unternehmen Snapchat jetzt als ernstzunehmende Marketing- und Kommunikationsplattform erkunden sollten, habe ich schon zu einem früheren Zeitpunkt... --- ### 7 utilisations originales de la vidéo à 360° sur les médias sociaux > Inspirez-vous des marques qui ont laissé libre cours à leur créativité grace à la vidéo à 360° sur les médias sociaux pour raconter des histoires immersives - Published: 2017-08-30 - Modified: 2017-09-12 - URL: https://blog.hootsuite.com/fr/7-utilisations-originales-de-la-video-a-360-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_346603 Votre première vidéo à 360° vous fera le même effet que votre premier smartphone et transformera sans aucun doute votre expérience utilisateur. La vidéo constitue l'un des moyens les plus efficaces pour interagir avec votre public sur les médias sociaux. Ainsi, les utilisateurs de Facebook regardent en cumulé 100 millions d'heures de vidéo chaque jour. De plus, la vidéo à 360° ne manque pas d'atouts. Les marques qui testent ce nouveau format ont en effet découvert qu'il leur permettait de raconter des histoires à la fois passionnantes et immersives. 7 marques qui laissent libre cours à leur créativité grâce à la vidéo à 360° #1- Thomson Holidays rend hommage aux aurores boréales d'Islande L'Islande recèle des paysages exceptionnels, mais aucun n'est comparable au spectacle offert par les aurores boréales. Dans cette vidéo à 360°, le voyagiste Thomson Holidays immortalise les magnifiques fluctuations et mouvements des aurores boréales. La vidéo permet de changer de point de vue pour observer différentes parties du ciel comme si vous y étiez. En associant cette vidéo à un hashtag hebdomadaire pertinent (#TravelTuesday) et à un lien vers son site Web, Thomson Holidays permet aux voyageurs intéressés de réserver un séjour en toute simplicité. En seulement trois mois, la vidéo a été vue 438 000 fois, a recueilli 4 600 mentions J'aime et a été commentée à 1 500 reprises. #2- Oreo propose de découvrir le monde à l'origine de ses cookies saveur cupcake Dans cette vidéo à 360°, Oreo imagine un monde interactif permettant aux... --- ### The Definitive Emoji Guide for Social Media Marketers > This emoji guide will show you how to use the animated icons to boost engagement and inject more fun into your social media posts ?. - Published: 2017-08-28 - Modified: 2017-08-30 - URL: https://blog.hootsuite.com/emoji-marketing-guide/ - Categories: Strategy - Tags: English - : pll_wpml_342847 Including emoji in Tweets is shown to increase engagement by 25. 4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent. With those numbers, it’s no surprise that emoji regularly pop up in online marketing campaigns. But, as with any newer digital development, businesses need to know the proper way to incorporate emoji marketing into their social strategy. Emoji marketing tips for social media success Know the meaning behind the emoji One of the biggest blunders a brand can make on social media when using emoji is using them incorrectly. Don’t put that eggplant emoji in a company Tweet unless you know exactly what you are doing. You want to position your brand as an authority and in-the-know. Don’t put your company’s reputation at risk by posting an emoji that doesn’t mean what you think it means. A big fear of many social media marketers is seeming out of touch, so make sure you keep up with the latest emoji developments and meanings. A great resource is Emojipedia, which serves not only as an emoji dictionary, but also shares the latest developments and news in the emoji world. For example, when iOS 10 came out, Emojipedia published an article that showcased the new emoji and how they will look on other software platforms. https://www. youtube. com/watch? v=Ng5wozKJOMc Use emoji for real-time engagement and reactive messaging While long, pre-composed emoji messages can sometimes miss... --- ### Les données démographiques Instagram à absolument connaître > Instagram est devenue LA plateforme incontournable pour les amateurs d'images du monde entier. Mais qui sont exactement ces millions d'Instagrammers ? - Published: 2017-08-25 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/les-donnees-demographiques-instagram-absolument-connaitre/ - Categories: Stratégie - Tags: Français - : pll_wpml_346578 - Network: Instagram Instagram a récemment annoncé avoir atteint les 700 millions d'utilisateurs. Parmi ces fanatiques du partage de photos et de vidéos, 59 % utilisent la plateforme tous les jours (+10 % par rapport à septembre 2014) et 35 % la consultent même plusieurs fois par jour. Ces chiffres, issus d'une étude portant sur les États-Unis et réalisée par Pew Research en 2015, prédisent un avenir radieux au réseau. Depuis son lancement en 2010, Instagram est devenue LA plateforme incontournable pour les amateurs d'images du monde entier. Mais qui sont exactement ces millions d'Instagrammers qui se connectent chaque jour depuis leur smartphone ? Pour être efficaces, les spécialistes du marketing doivent bien comprendre ce public. Plongeons-nous dans ce monde pour découvrir qui utilise le réseau aujourd'hui et pourquoi. #1- Données démographiques liées au genre Les hommes, les femmes et les personnes s'identifiant à un autre genre estiment qu'Instagram constitue un outil fantastique pour partager des photos et des vidéos avec des amis. Toutefois, les femmes sont légèrement majoritaires sur la plateforme. L'étude menée en 2015 par Pew Research indique que le public d'Instagram comporte davantage de femmes que d'hommes (les personnes estimant appartenir à un autre genre n'ont pas été prises en compte). Elle montre ainsi que 31 % des femmes utilisent régulièrement Instagram pour aimer, partager et publier des contenus, contre seulement 24 % des hommes. On retrouve la même répartition chez les plus jeunes. Si vous espérez vendre votre marque auprès des jeunes filles sur Instagram, vous avez décroché le... --- ### Les concours sur Twitter : création, gestion et mesure de leur succès > Offrez une expérience sympa à vos abonnés en organisant un concours sur Twitter ! Nous avons listé des exemples de concours attractifs pour vous inspirer... - Published: 2017-08-24 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/concours-twitter-creation-gestion-et-mesure-du-succes/ - Categories: Stratégie - Tags: Français - : pll_wpml_346571 - Network: Twitter Une des plus grandes réussites de ma vie ? Probablement ce concours que j'ai remporté en étant la neuvième auditrice à appeler ma station de radio locale. J'ai quand même gagné un CD de la BO de Titanic, ce qui n'est pas rien ! À l'époque, cet événement tenait pratiquement du miracle. Les médias sociaux n'existaient pas, il était donc difficile de gagner quoi que ce soit sans faire surchauffer son téléphone. Autre option, renseigner un formulaire dans un magazine, le poster et attendre avec impatience un appel de félicitations qui ne viendrait jamais. De nos jours, les entreprises peuvent utiliser les médias sociaux pour organiser des concours simples d'accès qui offrent une expérience positive de la marque. Twitter constitue la plateforme la plus évidente pour ce type d'initiative. Dans cet article de blog, nous allons vous expliquer tout ce que vous devez savoir sur l'organisation d'un concours sur Twitter, de la définition de son objectif à la mesure de son succès, en passant par le choix de son format et la gestion de son déroulement. Définir l'objectif de votre concours sur Twitter Les concours sur Twitter sont parfaits pour offrir une expérience sympa à vos abonnés tout en répondant à un objectif stratégique lié à votre présence sur les médias sociaux et à votre entreprise. Vous pouvez axer votre concours sur un objectif spécifique à Twitter, à votre entreprise, voire les deux. Voici quelques exemples : Objectifs Twitter : Gagner de nouveaux abonnés Renforcer l'engagement Objectifs commerciaux : Booster... --- ### 10 unterschätzte Fähigkeiten, die sich Social Media-Profis aneignen sollten > Ob Werbetexter, Kundenservice oder Regisseur - Social Media-Manager müssen echte Allroundtalente sein. Wir haben die wichtigsten Skills aufgelistet. - Published: 2017-08-24 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/social-media-skills-unterschaetzte-faehigkeiten/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_346553 Sie können schon alles? Im Zeitalter der Digitalisierung gehört lebenslanges Lernen zu den Kernqualifikationen. Social Media-Profis wissen das. Denn auch hier wachsen die Anforderungen mit der Entwicklung des Mediums. Ein Social Media-Manager ist wahrlich ein „Hans Dampf in allen Gassen“. Ob als Werbetexter, als schnelle Eingreiftruppe im Kundenservice oder beim Dreh eines überzeugenden Videos – Social Media-Manager müssen echte Allrounder sein, um ihr Publikum bei der Stange und Ihr Unternehmen an der Spitze zu halten. Doch welche Fertigkeiten sollte ein Social Media-Manager beherrschen und wo kann er diese erwerben? Das erfahren Sie in diesem Post. Nach der Lektüre wissen Sie: Warum Sie Video beherrschen müssen Mit welchen einfachen Tipps Sie Ihre Design-Künste optimieren Wie Sie Ihre Qualifikation in puncto ROI-Tracking und Analyse anhand von ein paar Informationsquellen verbessern 1. SEO Suchmaschinenoptimierung, kurz: SEO, gehört zu den Kernkompetenzen vieler Internet-Profis. Blogger, Web-Entwickler, Werbetexter und sogar Designer müssen berücksichtigen, an welcher Stelle Ihre Arbeit bei der Suche gelistet wird. Social Media-Manager müssen das auch. Obwohl Twitter Google bei der Indizierung von Tweets auf seiner Plattform früher geblockt hat, stehen die Zeichen nun auf Entspannung. Kürzlich verkündete Google, dass man wieder Tweet-Daten durchsuchen und indizieren würde. Mehr Informationen dazu gibt der Leitfaden von Stone Temple zu den Indizierungspraktiken von Google. Google findet Inhalte schneller, wenn diese auf Twitter viel Zugkraft entwickeln. Das ist wichtig für SEO: Je schneller Ihr Content auf den Index kommt, umso schneller werden Sie durch organischen Traffic auf Ihre Site belohnt. Der Einfluss, den Sie in den sozialen Medien... --- ### Cómo hacer que tu marca aparezca en la página principal de Instagram > Si quieres que más clientes descubran tu perfil de Instagram, revisa esta guía para hacer que tu cuenta aparezca en la página principal de Instagram - Published: 2017-08-21 - Modified: 2020-07-28 - URL: https://blog.hootsuite.com/es/pagina-principal-de-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_341506 - Network: Instagram La página principal de Instagram es la solución. Por lo menos, eso es lo que muchos negocios asumen es la verdad y no estarían mal. Todos ellos quieren salir del anonimato y a la pppularidad. Sin embargo, es una transformación que requiere más que solo suerte. La página principal de Instagram o página de "Explorar", es una prueba clara de esto. Una de las mejores formas de mejorar tu resultados es colocar tu marca en ella. Una alta colocación en la pestaña de "Explorar" te puede conseguir nuevos seguidores y un flujo constante de tráfico. Esta guía describe cómo hacer funcionar la página principal de Instagram a favor de tu negocio. En esta publicación conocerás lo siguiente: La forma en que se selecciona el contenido para la página principal de Instagram. Formas de colaborar con tu audiencia para colocar tu contenido ahí Cómo impulsar tu participación y llegar a prospectos más valiosos a través de la pestaña Explorar ¿Qué es la página principal de Instagram? Aquí es donde descubrirás temas organizados de la comunidad de Instagram en toda su extensión y contenido personalizado que Instagram cree que te gustará en base a tus acciones previas y patrones de interacción. O bien, como Wired se refiere a él, "el lugar más honesto de Internet". Para acceder a la página Explorar, abre Instagram y haz clic en el ícono de la lupa en medio de los íconos de inicio y el signo de más (agregar publicación). Como Wired explica , "a diferencia... --- ### Tout ce que vous devez savoir sur les concours Facebook > Comment utiliser les médias sociaux pour attirer plus de clients ? Notre mini guide pour créer des concours sur Facebook et garantir leur succés - Published: 2017-08-17 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/tout-ce-que-vous-devez-savoir-sur-les-concours-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_346539 - Network: Facebook Vous connaissez sûrement la caravane publicitaire du Tour de France ? Si elle connaît un tel succès, c'est avant tout car personne ne saurait dire non à un produit gratuit. En tant que responsable de marketing digital, il n'y a rien de plus beau que voir une foule se presser autour votre marque. La question est de savoir comment en arriver là : comment utiliser les médias sociaux pour attirer plus de clients ? La réponse ? Par l'intermédiaire de concours. Et dans ce domaine, Facebook constitue un excellent point de départ. Facebook regroupe plus de 1,9 milliard d'utilisateurs actifs. Outre vos clients actuels, cela représente donc un vivier de nouveaux clients potentiels impressionnant. Par ailleurs, les campagnes promotionnelles que sont les concours permettent de recueillir les données des participants, qui pourront devenir des leads, mais également de renforcer la notoriété de la marque et la fidélité de ses consommateurs. Si vous avez une idée de concours, il est très probable qu'au moins une communauté Facebook soit séduite par votre offre. L'essentiel est d'identifier ce qui correspond le mieux à votre audience et votre marque. Pour y arriver, vous pouvez compter sur nous. Dans cet article, nous allons vous présenter les règles de Facebook relatives aux concours. Puis, nous vous proposerons des idées et vous donnerons des exemples et des bonnes pratiques pour mener une campagne réussie. #1 - Règles de Facebook relatives aux concours Pour vous assurer que votre concours soit conforme à la loi et ne risque pas... --- ### Los 5 ingredientes para la publicación perfecta en Facebook > Consigue la publicación perfecta en Facebook. Para ellos necesitarás 5 ingredientes, pero no te preocupes pues no es una receta complicada. - Published: 2017-08-16 - Modified: 2017-08-15 - URL: https://blog.hootsuite.com/es/publicacion-perfecta-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_346276 ¿Cómo hacer una publicación perfecta en Facebook? Ninguna se crea de la misma forma. Dentro de los diferentes factores que las componen como, visuales, textos atractivos, títulos y programación, existen diferentes variaciones. No existe la publicación perfecta de Facebook, pero si existe la publicación perfecta de Facebook para tu marca. Para conocer qué es lo que conforma una publicación de Facebook exitosa, hablé con la especialista de marketing en redes sociales de Hootsuite, Amanda Wood y con la coordinadora de marketing de redes sociales, Christine Colling ,quienes nos compartieron tips sobre los siguientes temas: Cómo lograr que vean tu contenido al trabajar con la sección de noticias de Facebook Cómo redactar publicaciones llamativas El tipo de contenido que obtiene una mayor respuesta La función de la programación en la publicación de Facebook perfecta Continúa leyendo para descubrir cómo puedes crear la publicación perfecta de Facebook para tu marca. 5 componentes de una publicación perfecta en Facebook 1. Texto excelente La redacción de textos publicitarios es una de las habilidades más útiles que un gerente de redes sociales puede tener. Redactar textos claros y concisos permite que tu audiencia dedique más tiempo a poner atención a tu mensaje principal, en lugar de descifrar lo que tratas de decir. Wood y Colling nos comparten tres consejos para tomar en cuenta a la hora de redactar publicaciones de Facebook. Hazlo corto “El tiempo de nuestra audiencia es importante para nosotros, así que transmitimos nuestro mensaje con el menor número de palabras posible”, explica... --- ### Come creare la style guide per il social media > Il tuo brand è sui social? Una cosa spesso sottovalutata ma di cui non si dovrebbe fare a meno è la style guide per i social media. Ecco come prepararla. - Published: 2017-08-16 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/come-creare-la-style-guide-per-i-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346510 Diciamo la verità: è da troppo tempo che la style guide per i social media giace nell'elenco dei buoni propositi, in attesa di diventare realtà. Il progetto c'è, le idee anche, bisogna solo trovare il tempo di metterle giù. Ma ogni volta sbuca fuori qualcosa di più importante. Sei sicuro? Sicuro che nella scala delle priorità la style guide del brand sia così in fondo alla lista? Un errore di valutazione molto diffuso anche tra le grandi aziende è proprio lo scarso valore attribuito alle linee guide da seguire sui social media. Senza queste indicazioni - e senza una serie di processi che ne consentano e verifichino l'applicazione - il rischio di incappare in situazioni critiche, o anche solo imbarazzanti, si moltiplica in modo esponenziale. Style guide per i social media: che cos'è e perché è utile La style guide per i social media dovrebbe rispondere praticamente ad ogni domanda legata allo stile di comunicazione del brand sui suoi canali social, ed è quindi particolarmente utile quando più persone o team si trovano a lavorare sui contenuti da pubblicare sui social. Inoltre, è un valido strumento per offrire le indicazioni indispensabili per velocizzare il processo di training iniziale, quando c'è un passaggio di ruoli o un nuovo collaboratore. Qual è il tone of voice del brand? E aspetta, lo chiamiamo brand o marca? Ci sono termini che vanno evitati? Ecco, la style guide è il manuale delle risposte a queste e a molte altre domande. Rappresenta il fondamento dell'intera strategia... --- ### Test A/B en las redes sociales: Cómo realizarlo con las herramientas que ya tienes > Puedes utilizar el test A/B medir el rendimiento de una variable en tu mensaje de mercadotecnia, contenido, links, imágenes, etc. - Published: 2017-08-15 - Modified: 2020-07-17 - URL: https://blog.hootsuite.com/es/test-ab/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_346218 El Test A/B como estrategia de marketing se remonta a los días en que el internet ni siquiera existía, cuando los expertos en marketing de publicidad directa la utilizaban para realizar pequeñas pruebas en una diminuta fracción de sus listas de contactos antes de asumir costos altísimos de imprimesión y envio por correo de una campaña. Se trataba de un proceso largo, ya que tenían que iniciar sus pruebas con varias semanas, o incluso meses, de anticipación para un lanzamiento de campaña. Afortunadamente para los expertos en marketing modernos, las pruebas de redes sociales tipo A/B son posibles en tiempo real, permitiendo que refines tu marketing y publicidad de contenido sobre la marcha, construyendo una gran comprensión de lo que funciona y lo que no, además ayudará a aprovechar al máximo tu inversión en redes sociales y el tiempo de contenido de tu equipo. ¿Qué es un Test A/B? La prueba A/B o Test A/B es una forma de investigación del mundo real que te permite probar pequeñas variaciones en materiales de marketing a fin de determinar cuál es el más efectivo con tu audiencia en particular. Para realizar una prueba A/B, también conocida como "split test", separas a tu audiencia en dos grupos aleatorios y muestras diferentes variaciones a cada uno. Después comparas las respuestas de cada variación para determinar cuál es más efectiva basada en tus métricas elegidas. Es importante entender que un clásico "split test" solo debe usarse con una variación a la vez. Si deseas probar... --- ### Interview mit Susanne Ullrich von Brandwatch: Tipps für den dmexco-Auftritt > Im Interview steht uns Susanne Ullrich von Brandwatch Rede und Antwort und gibt wertvolle dmexco-Tipps. - Published: 2017-08-11 - Modified: 2017-08-17 - URL: https://blog.hootsuite.com/de/tipps-fuer-den-dmexco-auftritt-susanne-ullrich/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346462 Die dmexco nähert sich in großen Schritten - am 13. und 14. September findet die Digital-Marketing-Messe in Köln statt. Schon seit vielen Jahren gilt sie als das wohl wichtigste Branchentreffen im DACH-Raum. Natürlich sind auch wir mit einem Stand (Halle 6, E 064) vertreten und freuen uns auf Sie. Ich habe im Vorfeld der dmexco Susanne Ullrich, Marketing Director DACH /FR bei dem Social Listening-Unternehmen Brandwatch, interviewt. Unser Partner Brandwatch selbst ist schon seit vielen Jahren auf der dmexco aktiv und in diesem Jahr in Halle 8, Stand A030 zu finden. Sie stecken auch mitten in den Vorbereitungen für die dmexco? Dann verpassen Sie nicht unser kostenloses Webinar. Gemeinsam mit Event-Expertinnen von Brandwatch und Marketo geben wir am 16. August um 12:30 Uhr Insider-Tipps für das dmexco Follow-Up. Jetzt anmelden Wie bereitest Du Dich auf die dmexco vor? Unsere dmexco-Vorbereitungen beginnen quasi direkt nach der vorangegangen dmexco. Sobald der Termin für die dmexco feststeht, wird das Hotel gebucht - ansonsten hat man inzwischen schon fast keine Chance mehr, etwas für das gesamte Team zu finden. Und Anfang des Jahres geht es dann richtig los: Kontakt mit unserem dmexco-Berater, um über die passende Standplatzierung zu sprechen, die Anmeldung fristgerecht einzureichen und erste Ideen zu schmieden. Dann folgen die internen Brainstormings mit unserem Commercial Team und dem Design Team und es werden erste Ideen entwickelt, die sich an der alljährlichen Zielsetzung orientieren. Parallel folgen Bewerbungen auf Speaking Slots und die Zusammenstellung des Teams. Und nach und nach wird ein Schuh draus und... --- ### 6 formas sencillas de reducir el costo de tus anuncios de Facebook > Los anuncios de Facebook son esenciales para el desarrollo de una compañía, por eso reducir su costo es parte esencial de tu estrategia de crecimiento. - Published: 2017-08-10 - Modified: 2017-08-09 - URL: https://blog.hootsuite.com/es/el-costo-de-tus-anuncios-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_346347 Anuncios de Facebook ... Son efectivos, pero costosos ¿Te sorprende lo fácil que se acaba tu presupuesto de redes sociales antes de que lo sepas? Esto llega a suceder cuando publicas muchos anuncios en Facebook que no están optimizados para tener el menor costo por clic (CPC) posible. Muchos negocios y expertos en marketing no se dan cuenta que no es necesario sacrificar los costos para obtener resultados. Al contrario, gracias a la configuración del sistema, es probable que los CPC disminuyan debido al incremento de tus resultados. ¿Quieres saber más? En esta publicación, te enseñaremos cómo aprovechar al máximo tu presupuesto en redes sociales con estos 5 consejos para disminuir los costos de tus anuncios de Facebook. 6 consejos para disminuir el CPC de tus anuncios de Facebook 1. Conoce tu puntuación de relevancia Tu puntuación de relevancia afectará directamente tu CPC, por lo que es importante examinarla detenidamente y entenderla. Los anuncios de Facebook te brindarán una puntuación relevante sobre cada campaña que realices. Como su nombre lo indica, esta puntuación te informa qué tan relevante es tu anuncio para tu audiencia objetivo. No conocemos el algoritmo exacto que utiliza Facebook para calcularla, lo que la convierte en una métrica de caja negra, pero sabemos que las interacciones positivas como la participación, los clics y guardar el anuncio mejorará la puntuación, mientras que ocultar el anuncio reducirá la puntuación. Facebook da prioridad a los anuncios con mayor puntuación de relevancia y disminuirá tu CPC si tu puntuación es... --- ### Messenger-Apps für Unternehmen: So nutzen Sie Chats im Marketing > Messenger-Apps sind praktisch, schnell und mobil verfügbar. Und sie lassen sich wunderbar im Marketing einsetzen. - Published: 2017-08-10 - Modified: 2017-08-15 - URL: https://blog.hootsuite.com/de/messenger-apps-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346467 Messenger-Apps sind praktisch, schnell und mobil verfügbar. Und ständig kommen neue Funktionen hinzu, die die wendigen Dienste erweitern. Für das Bezahlen per Messenger wird mittlerweile sogar an einer eigenen Währung getüftelt. Kein Wunder, denn die Nachrichtenübermittlung über Mobilgeräte wächst. Laut eMarketer haben 2016 mehr als 1,4 Milliarden Menschen Mobil-Messenger-Apps genutzt. Das sind fast 16 Prozent mehr als im Jahr 2015. Nach einer Nielsen-Studie über Facebook-Messaging nutzten 59 Prozent der Befragten Messenger-Apps öfter als noch vor zwei Jahren. Und 56 Prozent glauben, dass sie das in den kommenden zwei Jahren noch häufiger tun werden. Falls Sie meinen, dass Messenger hauptsächlich für Chats mit Freunden verwendet werden, sollten Sie ganz schnell umdenken: 59 Prozent der Teilnehmer an der Nielsen-Studie gaben zwar an, Messaging für den Kontakt mit Freunden und Familie zu nutzen, doch 67 Prozent rechneten damit, diese Funktion in den kommenden zwei Jahren mehr zur Kommunikation mit Unternehmen einzusetzen. Was ist eine Messenger-App? Mit Messenger-Apps können Nutzer einander Nachrichten zusenden, entweder von einer Person zur anderen oder in Gruppen. Messenger-Apps werden gelegentlich auch als Chat-Apps bezeichnet. Zu den beliebtesten Anwendungen dieser Art gehören WhatsApp, Facebook Messenger und WeChat. Bei diesen Apps handelt es sich im Wesentlichen um eine neue Version des Textnachrichten-Versands, bei dem statt der bekannten SMS-Dienste das Interface der App und das Internet genutzt werden, um eine Nachricht zu verschicken. Mit solchen Apps kann man in Kontakt bleiben, ohne SMS-Gebühren zu zahlen. Diese können überall da, wo es keine SMS-Flatrate gibt, unerschwinglich sein. Manche Apps arbeiten als Stand-alone-Dienste (z.... --- ### Social Travelling: le app per viaggiare social > Sei in cerca di app per viaggiare che ti permettano di rimanere social anche in vacanza? Ecco un elenco delle principali app di Social Travelling. - Published: 2017-08-08 - Modified: 2017-08-16 - URL: https://blog.hootsuite.com/it/social-travelling-app-per-viaggiare-social/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346450 Social Travelling? Ecco le migliori app per viaggiare social Sei un social-addicted e la tua dipendenza non dà segni di cedimento nemmeno d'estate? Avevi in messo in cantiere i tuoi migliori propositi per un sano digital detox ma sai già che alla fine sarà una missione impossibile? Non c'è problema, devi solo trovare il giusto equilibrio. In questi ultimi tempi stanno nascendo tantissime app che coniugano il binomio travel e social, proprio perché si può essere turisti (e perfino backpacker radicali) anche con lo smartphone in mano. Ecco allora alcuni suggerimenti per chi ama scoprire e condividere le proprie esperienze intorno al mondo (o, perché no, anche a pochi passi da casa): un elenco delle principali app per viaggiare social, pensato per rispondere a tutte le tue necessità, con un denominatore comune: semplificarti la vita, ma soprattutto rendere ancora più connesse le tue vacanze. Social Travelling? Scopri queste app per viaggiare #1 - TROVER Fonte: Trover Trover è un'ottima soluzione se sei in cerca di ispirazione. Ti consente di scoprire (e condividere) migliaia di immagini di luoghi da visitare, corredate di tutte le informazioni utili a pianificare il tuo itinerario. Funziona in modo non molto diverso da Pinterest e Instagram, almeno concettualmente: puoi effettuare la tua ricerca per hashtag o anche per posizione (è possibile geolocalizzare le foto), o semplicemente curiosare attraverso il pulsante Esplora, che include, oltre alle destinazioni, anche il criterio delle attività (escursioni, avventure estreme, montagna ecc. ). #2 - YAMGU Yamgu è un'altra soluzione interessantissima per... --- ### Les statistiques Twitter à connaître sur le bout des doigts ! > Les statistiques Twitter à connaitre sur le bout des doigts pour personnaliser votre stratégie marketing sur le réseau social ! - Published: 2017-08-08 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/les-donnees-demographiques-twitter-a-connaitre/ - Categories: Stratégie - Tags: Français - : pll_wpml_346339 - Network: Twitter Twitter existe depuis une décennie maintenant, ce qui en fait l'un des plus anciens réseaux sociaux du Web. Ses 313 millions d'utilisateurs actifs mensuellement tweetent plus de 500 millions de messages par jour. Plus important encore pour les spécialistes du marketing : les twittos recherchent activement les entreprises et n'hésitent pas à échanger avec elles sur le réseau. 66 % des utilisateurs de Twitter ont découvert une nouvelle PME via la plateforme, 79 % ont retweeté le message d'une PME et pas moins de 94 % ont prévu d'effectuer un achat auprès des PME qu'ils suivent. Et ce ne sont pas des paroles en l'air ! Près de 69 % d'entre eux ont déjà réalisé un tel achat après avoir vu un contenu sur Twitter. Twitter a beau avoir perdu son titre de chouchou des médias, sa base d'utilisateurs continue de s'étendre après 10 ans d'existence. De plus, le nombre d'utilisateurs actifs au quotidien ne flanche pas, à 38 % en 2015, contre 36 % en 2014. Que pouvez-vous vraiment dire de votre marque en seulement 140 caractères ? Eh bien, beaucoup de choses, pourvu que vous cibliez votre message avec soin. Vous devez connaître sur le bout des doigts la démographie du réseau pour exploiter pleinement chaque caractère en vous adressant aux personnes qui ne demandent qu'à lire vos tweets et à interagir avec vous. Voyons qui sont les utilisateurs de Twitter pour vous permettre d'échanger avec eux, de développer votre liste d'abonnés et de faciliter l'amplification de votre... --- ### Der Social Media Survival Guide: Überlebenstipps für Ihren Boss > Was müssen Chefs beachten, um in den sozialen Medien erfolgreich zu sein. Dieser Survival Guide zeigt, wie Social Media für Führungskräfte funktioniert. - Published: 2017-08-03 - Modified: 2017-08-11 - URL: https://blog.hootsuite.com/de/social-media-fuer-fuehrungskraefte-survival-guide/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346401 Dieser Post wurde ursprünglich auf Medium veröffentlicht. Wie viele der Leute, die Sie kennen, sind nicht auf LinkedIn, XING, Twitter oder Facebook? Mit nahezu 3 Milliarden Nutzern gehören die sozialen Medien heute für fast alle zum Tagesprogramm. Mit einer Ausnahme: der Chefetage. 61 Prozent der Fortune 500 CEOs haben überhaupt keine Social Media-Präsenz. Sie posten weder auf Facebook, Twitter, LinkedIn oder irgendeinem anderen sozialen Netzwerk. Sie haben noch nicht einmal ein Profil. Diese Tatsache wird den Realitäten nicht gerecht. Als CEO einer Firma, die über 800 der Fortune 1. 000 Unternehmen zu ihren Kunden zählt, weiß ich: Social Media ist ein mächtiges Instrument, um mit Kunden, Mitarbeitern, Investoren, Konkurrenten und Stakeholdern Kontakt zu halten. Lange Zeit konnte ich meine Peers nicht davon überzeugen. Dann kam Trump. Und diesem einen Twitter-Account ist es zu verdanken, dass sich die CEOs der Macht der sozialen Medien bewusst werden. Und sie zeigen Nerven. Firmen jeder Couleur standen bereits im Fadenkreuz von Trumps Twitter-Gewitter. Darunter GM, Lockheed Martin, CNN, Macy’s und Nordstrom – um nur einige zu nennen. Viele von ihnen hatten keine Ahnung, wie sie reagieren sollten. Insbesondere die Firmenchefs blieben in den sozialen Medien stumm. Sie wussten weder was, noch wie sie es sagen sollen. Sie hatten nicht einmal einen Twitter-Account. Ich beschloss, die Sache selbst in Angriff zu nehmen. Und so habe ich einen Survival Guide für Unternehmensführer geschrieben. Dieser basiert auf meinen Erfahrungen als Chef der weltweit meistgenutzten Social Media Relationship Plattform und mit dem Management meiner eigenen Accounts mit Millionen... --- ### Che cos'è il Dark Social e perché non dovresti ignorarlo > Hai mai sentito parlare di Dark Social? Se ti occupi di contenuti, marketing e social media, leggi perché non dovresti assolutamente ignorarlo. - Published: 2017-08-02 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/che-cosa-e-il-dark-social-e-perche-non-dovresti-ignorarlo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346305 Conosci il fenomeno del Dark Social? Sicuramente sì, ma forse non lo sai La situazione è questa: sei al lavoro, subito dopo la pausa pranzo. Hai esagerato un po' con la porzione di lasagne, e la macchinetta del caffè è fuori uso. Rimetterti subito al portatile è l'ultima cosa che vorresti fare. Magari puoi iniziare a guardare se è arrivata qualche nuova email. Niente. Neanche la casella dello spam ti dà soddisfazione. Bisogna trovare qualcos'altro da fare, almeno per dieci minuti. Per staccare un attimo prima di ricominciare (! ), sai benissimo qual è la soluzione. È il momento di dare un'occhiata a qualcosa di divertente. Puoi farti un giro sulla pagina del Milanese Imbruttito, oppure su quel sito che parla di cani e ha sempre decine di foto buffissime di cuccioli. Come si chiama? BarkPost? Sì, eccolo. Però, visto che sei in ufficio alla tua scrivania, meglio non dare troppo nell'occhio. Gradualmente, sposti sempre di più il monitor verso di te per evitare che qualcuno ti veda. I tuoi fantastici dieci minuti di break non ti hanno deluso. Tre foto di Jack Russell, due di Maltesi, altre due di Maremmani - tutti alle prese con esilaranti (dis)avventure domestiche: scaricate. Poi ti sei soffermato su di lui: l'articolo il cui titolo è proprio di quelli da nascondere doppiamente in ufficio: "Cambio vita e mollo tutto: la (dura) realtà di chi decide di dire no all’office". Di sicuro non potevi aprirlo lì seduto di fianco al tuo capo. Soluzione? Hai copiato... --- ### Contenido para tus redes sociales: un mes de ideas que no te puedes perder > Mejora tu calendario de publicaciones con nuestras 31 ideas de contenido para tus redes sociales. Un mes completo de ideas para refrescar tu marca. - Published: 2017-07-31 - Modified: 2017-07-27 - URL: https://blog.hootsuite.com/es/contenido-para-tus-redes/ - Categories: Estrategia - Tags: Español - : pll_wpml_346398 Contenido para tus redes sociales ... Los días en que los selfies y fotos de perrito eran suficientes para conseguir seguidores se han ido, bueno no del todo, pero la competencia ahora es más alta. Hay quienes dicen que es muy difícil publicar contenido variado en una empresa, muchos dicen que es aburrido y suelen caer en la monotonía. Muchas páginas de Facebook, perfiles de Twitter y cuentas de Instagram necesitan movimiento diario, ya que tienen respuesta constante de su público. 31 días de contenido para tus redes sociales Eso nos lleva a nunca dejar de innovar y siempre estar creando nuevas ideas para no caer en la rutina. Aquí te compartiré 31 días que puedes usar en tu negocio para eliminar lo usual y que tus seguidores sientan que siempre hay una novedad en el contenido para tus redes sociales. 1: Publica una frase motivadora. ¡Esa hermosa sensación cuando pierdes el peso que te propusiste o llegas a la meta en esa carrera, no se compara con nada! #Motivación #Frase #Chicas #Fit ? ? Una publicación compartida de Recetas Para Adelgazar (@recetasadelgaza) el 26 de Jul de 2017 a la(s) 7:00 PDT 2: Celebra algún día importante en tu país o un acontecimiento mundial que sume de alguna forma a tu negocio. A la hora del cierre de transmisiones ? ? y aunque faltan muchos en esta foto. La familia Tvn Coquimbo, les desea un muy feliz día del trabajador! . "No somos un equipo porque trabajamos juntos. Somos... --- ### Engancha a tu audiencia y aumenta tus interacciones en Facebook > Si engancas a tu audiencia aumentar tus interacciones en Facebook será muy sencillo. En este blog te mostramos 5 estrategias para lograrlo. - Published: 2017-07-28 - Modified: 2017-07-26 - URL: https://blog.hootsuite.com/es/interacciones-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_346390 Aumentar tus interacciones en Facebook no es imposible y aquí les voy a decir cómo hacerlo, pero antes les invito a que respondan estas preguntas. ¿Se han dado cuenta que FB últimamente cambia su algoritmo más seguido? ¿Sabías que cuando el algoritmo se actualiza, las reglas del juego cambian para todos? Unos se benefician más que otros y muchos hablan del inbound marketing, content marketing, storytelling, pero muy pocos te dicen exactamente qué es lo que debes hacer para generar compromiso. ¿Cómo enganchar a tu audiencia y aumentar tus interacciones en Facebook? Aquí te cuento algunos puntos que debes tomar en cuenta para que tu público se enganche con tus publicaciones. De igual forma puedes esperar un aumento en tus interacciones en Facebook tras implementar estas prácticas. 1. - Analiza a tu público Muchas personas piensan que analizar al público es saber si hay más mujeres que hombres o viceversa. El análisis debe ser mucho más profundo que eso, para comenzar , ¿Sabes cuál es tu público meta? Quizás tu público principal está entre los 18 y 24 años, si tus publicaciones son bromas o temas relacionados a los 70’s o 80’s definitivamente no habrá ningún compromiso porque no entienden de lo que estás hablando. Puede darse la oportunidad también que el público que quieras captar sea entre los 13 a 19 años por los productos que ofreces; sin embargo, por la línea de diseño que sigues estás captando personas de los 34 a los 42 quienes podrían ser los... --- ### Social Media-Ads: 10 schnelle Expertentipps für Copywriter > Auch für Social Media-Werbung gilt: jede erfolgreiche Anzeige braucht einen guten Text. Mit diesen Social Media-Schreibtipps überzeugen Ihre Anzeigentexte. - Published: 2017-07-27 - Modified: 2017-08-07 - URL: https://blog.hootsuite.com/de/social-media-schreibtipps/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346361 Wer schreiben will, muss lesen. Das gilt nicht nur für Literaten oder Journalisten. Auch wer einen guten Anzeigentext formulieren will, profitiert von regelmäßiger Lektüre. Doch in Zeiten von Facebook und WhatsApp sind neben überzeugenden Schreibkünsten auch andere Kompetenzen gefragt. Auch für Social Media-Werbung gilt: jede erfolgreiche Anzeige braucht einen guten Text. Es ist aber nicht immer ganz einfach, diesem Text die notwendige Aufmerksamkeit zu widmen. Besonders, wenn Sie gerade mit hundert anderen eiligen Jobs gleichzeitig jonglieren. Nehmen Sie sich die Zeit, und arbeiten Sie an Ihren Fähigkeiten als Texter. Das macht sich bezahlt: Sie verbessern das Engagement, erzielen mehr Klicks und senken die Kosten. Mit diesen Tipps von unserer Spezialistin für Social Media-Marketing Gabrielle Maheux überzeugen auch Ihre Anzeigentexte. Unentbehrliche Copywriting-Tipps für Ihre Social Media-Anzeigen 1. Specken Sie Ihre Texte ab Wenn möglich, specken Sie Ihre Texte ab. Machen Sie es den Leuten nicht unnötig schwer, mit Ihrer Anzeige zu interagieren. Wer durch seinen Feed scrollt, stoppt nicht automatisch und klickt auf den „Mehr anzeigen“-Button, um den kompletten Text zu lesen. Wenn Hootsuite Anzeigen auf Facebook schaltet, entfernen wir alle zusätzlichen Informationen, damit der Leser den gesamten Content sofort sieht. So komprimieren Sie Ihren Anzeigentext: Verzichten Sie auf unnötige Adjektive, und ersetzen Sie lange Wörter durch kurze. 2. Überarbeiten Sie Ihre Texte (mindestens zweimal) Wenn Sie viel Zeit mit dem Texten und Zusammenstellen diverser Anzeigenformate verbringen, wird das Überarbeiten manchmal zur Plage. Widerstehen Sie trotzdem der Versuchung, eine Anzeige unredigiert zu veröffentlichen. Egal ob Anfänger oder versierter Texter: Jeder macht... --- ### Snapchat ¿Una herramienta de negocios? > ¿Cómo puedes utilizar Snapchat para negocios hoy en día? Es muy sencillo, debemos de guiarnos con los ejemplos de los grandes. - Published: 2017-07-21 - Modified: 2019-10-15 - URL: https://blog.hootsuite.com/es/snapchat-para-negocios-2/ - Categories: Estrategia - Tags: Español - : pll_wpml_345988 Snapchat para negocios es la nueva frontera para mercadólogos digitales. Recientemente difundí una noticia importante de mi empresa... en Snapchat. A través de un filtro que me hacía ver como un conejito y hablar con una voz aguda, anuncié que mi empresa había adquirido una herramienta para dar seguimiento al análisis de redes sociales. La noticia era un poco tonta, pero quería dejar algo en claro. Snapchat ya no es solo para los niños. ¿La prueba? Este pequeño video fue reproducido más de 100 000 veces en todas las diferentes redes, lo que permitió conseguir miles de me gusta y cientos de comentarios en redes sociales. Mientras tanto, la noticia se difundió rápidamente en las redes sociales populares. El Wall Street Journal, el TechCrunch y otras dos docenas de medios publicaron historias. Realmente fue una de las mayores respuestas a un anuncio de Hootsuite... la mayor. Los más de 20 mil millones de dólares de Snapchat y la oferta pública de venta a principios de este año llamó la atención de aquellos que la habían desestimado al considerarla un juguete para adolescentes. Sin embargo, todavía pienso que hay un enorme mal entendido acerca de lo que es Snapchat y, sobre todo, su valor para las empresas y líderes. A medida que las redes sociales se vuelven cada vez más visuales (solo echa un vistazo al éxito de las Historias de Instagram y a Facebook Live, entre algunos ejemplos), herramientas de video como Snapchat para negocios se volverán cada vez más... --- ### Social Media-Experten im Gespräch: Interview mit Usama Abu-Pascha > Im Gespräch erklärt Social Media-Experte Usama Abu-Pascha, warum die sozialen Medien mittlerweile unabdingbarer Bestandteil jeder Business-Strategie sind. - Published: 2017-07-20 - Modified: 2017-07-27 - URL: https://blog.hootsuite.com/de/social-media-experten-usama-abu-pascha/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346341 Es ist wieder Zeit für eine Expertenrunde. Diesmal stand uns Usama Abu-Pascha Rede und Antwort. Usama ist Mitglied der Geschäftsleitung der TWT Interactive Group und berät seit über 16 Jahren Kunden in allen Bereichen des Online Marketings. Die TWT Interactive Group ist eine Next-Service-Agentur für das digitale Zeitalter und eine der erfolgreichsten Internetagenturgruppen in Deutschland. TWT versteht sich als Architekt der digitalen Transformation. Zusammen mit TWT sind wir am 13. und 14. September auf der dmexco in Köln. In Vorbereitung darauf, stellt sich Usama Abu-Pascha unseren Fragen. Vereinbaren Sie einen Termin und treffen Sie TWT und Hootsuite am 13. und 14. September 2017auf der dmexco. Termin vereinbaren Guten Tag Usama Abu-Pascha, bitte stellen Sie sich kurz unseren Lesern vor. Als Geschäftsbereichsleiter Online Marketing bei der TWT Digital Group bin ich darüber hinaus Mitglied der Geschäftsleitung. Die TWT Digital Group vereint über 350 schlaue Köpfe, die neue Maßstäbe im Online-Business setzen. Ich verantworte die operative und strategische Führung der TWT Online Marketing GmbH und realisiere erfolgreiche und nachhaltige Online Marketing-Projekte für unsere Kunden. Social Media stellt dabei einen Fokus unserer Arbeit dar. Warum gehört Social Media Ihrer Meinung nach heute zu einer Business Strategie dazu? Social Media ist für die Business Strategie 2017 unabdingbar und ein entscheidender Kanal für Content Marketing. Die Mehrheit der potenziellen Kunden ist mittlerweile in den sozialen Medien unterwegs. Das können Marken nicht mehr vernachlässigen ohne den Anschluss zu verlieren. Sei es, um zu erfahren, wie die Zielgruppe über die eigene Marke denkt oder um den bestmöglichen... --- ### Arrivano i video nativi su LinkedIn: che cosa cambierà? > Buone notizie: arrivano i video nativi su LinkedIn. Anche la piattaforma di professional networking consente ora di realizzare e condividere video. - Published: 2017-07-17 - Modified: 2017-08-02 - URL: https://blog.hootsuite.com/it/arrivano-i-video-nativi-su-linkedin/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346312 Il dubbio era inizialmente sorto grazie a qualche post condiviso proprio su LinkedIn, che ha creato un vero e proprio buzz nel giro di poche ore. Per un po' ci siamo chiesti se fosse vero: arrivano i video nativi su LinkedIn? Il formato Stories sta per essere introdotto anche qui? Koka Sexton su LinkedIn Poi finalmente la notizia ufficiale: LinkedIn permette ora di realizzare e condividere video nativi nella sua piattaforma, attraverso l'app. I video, sia orizzontali che verticali, potranno avere una durata massima di 10 minuti e saranno visualizzati in modalità autoplay. Ciò significa che, come accade già su Facebook, mentre navighiamo nella home vedremo partire i video in automatico. Jonathan (Jasper) Sherman-Presser su LinkedIn Se sei già andato a curiosare sull'app, non temere: la novità è per ora disponibile per un numero ristretto di utenti, ma sarà estesa a tutti nei prossimi mesi. L'introduzione del formato - accolta in modo più che positivo dagli utenti della piattaforma - è accompagnata da una serie di feature molto interessanti, in ottica soprattutto professionale. Gli utenti avranno infatti a disposizione dati di analytics su numero di visualizzazioni, like e condivisioni, ma anche informazioni su chi ha visualizzato il video - come job title, compagnia di appartenenza e mercato di riferimento. Ma perché fa così tanto rumore l'introduzione dei video nativi su LinkedIn? Video nativi su LinkedIn: cosa cambierà (in meglio)? Prima di tutto, va considerata la specificità di LinkedIn nel panorama "social". Possiamo definirlo social network? Sì, sicuramente, ma anche -... --- ### WhatsApp per il business? Ecco la guida per il Marketing > WhatsApp per il business: hai mai pensato di integrare una delle app di messaggistica più diffuse al mondo nella tua strategia di marketing? Forse dovresti! - Published: 2017-07-12 - Modified: 2017-07-17 - URL: https://blog.hootsuite.com/it/whatsapp-per-il-business-guida-per-il-marketing/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346271 Vale la pena utilizzare WhatsApp per il business? Molti brand lo stanno già facendo, e con successo. Quando pensiamo ai social media, di sicuro la prima cosa che ci viene in mente sono piattaforme come Facebook o Twitter. Ma le app di messaggistica hanno in realtà raggiunto i social media in termini di utenza. E sempre di più, quindi, vengono integrate nelle strategie di marketing. L'app di messaggistica più popolare in quasi tutto il mondo è WhatsApp, con 1. 2 miliardi di utenti attivi al mese. Numeri di questo tipo non possono certo essere ignorati. Ma come poterli sfruttare in un'ottica di marketing? Come in tutti gli ambiti ancora relativamente inesplorati, possono presentarsi sia rischi che vantaggi all'orizzonte. Ecco perché abbiamo preparato una guida per i marketer che vogliono utilizzare WhatsApp per il business. WhatsApp: tutto quello che devi sapere Che cos'è WhatsApp WhatsApp è un'app per mobile gratuita che utilizza la connessione internet del tuo cellulare per consentirti di chattare con altri utenti dell'app, senza il bisogno di inviare (e pagare) sms. Con l'app puoi condividere file (immagini, video, audio) ed effettuare chiamate o videochiamate. WhatsApp è disponibile per iPhone, Windows phone, Nokia S40 e S60, BlackBerry e Blackberry 10. Esiste anche una versione dell'app per il web - per Mac o Windows - ma è necessario avere l'app installata anche su mobile, dal momento che ogni account WhatsApp è collegato ad un numero di telefono (ed esclusivamente ad uno). La sua diffusione Il fatto che sia adatta a... --- ### Les données démographiques de Snapchat à absolument connaître ! > Face à la quantité de contenus publiés, les marketeurs doivent connaitre les données démographiques pour réaliser une stratégie marketing efficace. - Published: 2017-07-11 - Modified: 2017-08-23 - URL: https://blog.hootsuite.com/fr/les-donnees-demographiques-snapchat-a-connaitre/ - Categories: Stratégie - Tags: Français - : pll_wpml_346262 Les spécialistes du marketing ont beau ne pas maîtriser Snapchat aussi bien que Facebook et Instagram, ils ne peuvent pas passer à côté de la base d'utilisateurs de ce réseau. Deux chiffres illustrent cette nécessité : alors que la planète compte 7,4 milliards d'habitants, les Snapchatters regardent chaque jour plus de 10 milliards de vidéos. En mai 2015, ce chiffre n'atteignait que 2 milliards de vidéos par jour. Bien évidemment, cela ne signifie pas que le monde entier utilise Snapchat (du moins, pas encore). Pour autant, plus de 100 millions de personnes interagissent avec le réseau chaque jour et passent en moyenne 30 minutes par jour dans l'application. La plateforme revendique 166 millions d'utilisateurs actifs dans le monde. Cerise sur le gâteau, la croissance de Snapchat ne faiblit pas : eMarketer prévoit que d'ici la fin de l'année, sa base d'utilisateurs aux États-Unis dépassera celles de Twitter et Pinterest. Au vu de la quantité de contenus publiés par toutes ces personnes, les spécialistes du marketing doivent avoir une idée des segments démographiques présents pour mettre sur pied une stratégie marketing efficace et ne pas se noyer dans le brouhaha ambiant. C'est donc dans cet esprit que nous avons réuni les informations clés à connaître avant de commencer à snapper. #1 - Les données démographiques liées à l'âge Snapchat demeure l'apanage des plus jeunes : Plus de 50 % de ses utilisateurs ont moins de 25 ans et 23 % sont encore au collège ou au lycée. Les 18-24 ans sont... --- ### Come commentare le Instagram Stories con foto e video > Come si fa a commentare le Instagram Stories con foto e video? In questa mini-guida ti spieghiamo tutto quello che c'è da sapere. - Published: 2017-07-07 - Modified: 2017-11-27 - URL: https://blog.hootsuite.com/it/commentare-le-instagram-stories-con-foto-e-video/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346255 - Network: Instagram Sai come commentare le Instagram Stories con foto e video? Vediamo da vicino come funziona questa feature, che prevede l'utilizzo dei direct message (DM). Fonte: Instagram blog Per commentare le Instagram Stories con foto e video, tocca il pulsante della camera che si attiva mentre guardi la storia. Avrai a disposizione una serie di opzioni per rendere ancora più creativa la tua foto o il tuo video, come ad esempio i filtri per il viso, gli sticker, il Rewind, ed uno sticker specifico per la storia, che potrai spostare o editare. Il tuo messaggio con foto o video arriverà in privato all'autore della storia. Considera che, proprio perché è una risposta ad una specifica storia, quando questa scomparirà dopo 24 ore, non sarà più visibile anche all'interno della conversazione. Cosa visualizzo quando qualcuno commenta la mia storia? Riceverai la notifica nella tua inbox (quindi come direct): vedrai una foto od un video con uno sticker visibile solo a te. Quando commento una storia con una foto o un video, posso vedere quando l'altra persona fa uno screenshot o un replay? Sì. Proprio come accade già con le Stories nei direct (e diversamente dalle Instagram Stories pubbliche, di cui non si possono vedere screenshot e replay), potrai vedere quando qualcuno fa uno screenshot del contenuto inviato o lo riguarda. Fonte: Instagram blog Nello specifico, come faccio a rispondere alla storia di qualcuno con un messaggio? Quando stai guardando la storia di qualcuno e vuoi interagire con la Storia, puoi rispondere inviando... --- ### Social Media Know-how: Besser Cross-Promotion als Cross-Posting > Wir schauen uns die Unterschiede zwischen Cross-Promotion und Cross-Posting an und erklären, warum Cross-Promotion im Endeffekt besser funktioniert. - Published: 2017-07-06 - Modified: 2017-07-13 - URL: https://blog.hootsuite.com/de/social-media-know-cross-promotion/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346117 Die Spielregeln in den sozialen Medien ändert sich ständig. Taktiken, die noch gestern direkt zum Erfolg führten, sind heute vielleicht schon überholt. Social Media-Experten müssen also ständig dranbleiben und öfter als es ihnen lieb ist, bewährte Konzepte aufgeben. Cross-Promotion löst Cross-Posting ab. Steigen Sie um. Eine Zeitlang sah es so aus, als wäre Cross-Posting der Weisheit letzter Schluss. Mit dieser Methode ließen sich Inhalte schnell und einfach auf mehreren Kanälen zugleich teilen. In jüngster Zeit ist es jedoch die Cross-Promotion, die aufgrund ihrer strategischen Vorteile an Aufmerksamkeit gewinnt. In diesem Beitrag schauen wir uns die Unterschiede zwischen den beiden Taktiken an und erklären, warum Cross-Promotion im Endeffekt besser funktioniert. Ja, wir geben es hiermit ganz offiziell zu – wir setzen auf Cross-Promotion. Warum, das werden Sie gleich erfahren. Cross-Posting kontra Cross-Promotion: Worin besteht der Unterschied? Cross-Posting Cross-Posting meint den Vorgang der Veröffentlichung ein und derselben Nachricht, die einen einzigen Inhalt präsentiert, auf mehreren Social Media-Kanälen. Nehmen wir an, Sie wollen einen bestimmten Artikel promoten. Bei der Cross-Posting-Methode veröffentlichen Sie den Link zu Ihrem Beitrag mit genau derselben Überschrift (und derselben Mediendatei, so vorhanden) auf Twitter, Facebook, LinkedIn usw. Für vielbeschäftigte Social Media-Vermarkter hat Cross-Posting sicher seinen Reiz – es ist einfach und kann Ihnen jede Menge Zeit sparen, wenn Sie mit einem Mehrfach-Uploader arbeiten. Doch das Cross-Posting in den sozialen Medien hat auch seine Grenzen – vor allem, wenn es um die Kompatibilität zwischen den Kanälen angeht. Sehen wir uns zum Beispiel die Instagram-Funktion an, die ein automatisches Posten auf... --- ### Che cosa sono le vanity metrics? Sono davvero inutili? > Che cosa sono le vanity metrics, o metriche della vanità? Perché si chiamano così? Ed è vero che non servono a niente? Sfatiamo alcuni luoghi comuni. - Published: 2017-07-04 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/che-cosa-sono-le-vanity-metrics/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346197 Ne sentiamo parlare spesso, e il nome che hanno è di quelli che incuriosiscono parecchio. Ma esattamente, cosa sono le vanity metrics? La risposta è molto semplice: si tratta di metriche sui social media che misurano ad esempio follower, like, commenti, condivisioni. Ok. Ma perché si chiamano "metriche della vanità"? ? Questo tipo di dati è probabilmente uno dei più conosciuti e ancora utilizzati per valutare i risultati delle attività sui social media. Eppure, chi sui social media ci lavora per davvero, sa benissimo che le vanity metrics non sono l'unico strumento - né tantomeno quello più efficace - per misurare le performance dei contenuti condivisi e soprattutto dell'intera strategia social. Ecco perché, mentre siamo sempre più ossessionati dal numero di follower, dai like che riceviamo su una foto su Instagram o dal numero di retweet che riusciamo ad ottenere, per molti queste metriche rappresentano un indicatore pressoché inutile. O meglio, utile sì, ma più che altro a soddisfare l'ego (e a migliorare la percezione che gli altri hanno del nostro alter ego digitale). Ma è davvero così? Le vanity metrics non servono a niente? Sono davvero davvero così... vane? L'argomento non è semplice e rimane ancora molto dibattuto. Ma per fare chiarezza, possiamo affermare che no, le vanity metrics non sono inutili. Possono esserlo, però: dipende dal modo in cui vengono interpretate ed utilizzate nell'ambito dell'analisi. E dal peso che viene loro attribuito. Vediamo più da vicino come andrebbero utilizzate per comprendere meglio il nocciolo della questione. Perché le... --- ### YouTube Tricks: 15 geheime Tipps und Funktionen für Profis > Wir zeigen Ihnen eine Reihe von YouTube Tricks und erklären Ihnen, wie Sie diese erweiterten Features einsetzen können, um Ihre Zuschauer zu begeistern. - Published: 2017-07-04 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/youtube-tricks-und-funktionen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346112 - Network: YouTube Laut offizieller Statistik hat YouTube über 1 Milliarde Nutzer weltweit. Täglich werden auf der Mutter aller Videoplattformen 1 Milliarde Stunden Videos angesehen. Fest steht: Bewegtbild kommt an, und die Beliebtheit von Social Media-Videos nimmt weiterhin zu. In Deutschland sollen aktuell geschätzte 6 Millionen aktive Nutzer auf YouTube unterwegs sein. Damit gehört dieses Social Media-Netzwerk definitiv zu den relevanten Marketing-Kanälen für Unternehmen jeder Größe und Branche. Doch Ihr Erfolg als Social Media-Vermarkter hängt wesentlich davon ab, wie gut Sie die Kanäle kennen, in denen Sie vertreten sind. Zu den effektivsten Methoden der Zielgruppenansprache in den sozialen Medien zählen heute Social Media-Videos. Deshalb sollten Sie beim Thema Video auch mal tiefer in die Trickkiste greifen. Wer das gesamte Arsenal der verfügbaren Video-Tools kennt und beherrscht, welkt garantiert nicht als Social Media-Mauerblümchen dahin. In diesem Beitrag präsentieren wir Ihnen eine Reihe von YouTube-Hacks und erklären Ihnen, wie Sie diese erweiterten Features einsetzen können, um Ihre Zuschauer zu begeistern. Legen wir los! 15 YouTube Tricks, Tipps und versteckte Funktionen 1. So erstellen Sie Links, die an einen bestimmten Punkt in einem YouTube-Video springen Haben Sie schon einmal ein Video verschickt, das sich der Empfänger erst ab einem bestimmten Punkt ansehen soll? Zum Beispiel ab dann, wenn Ihr Chef in einem Videoclip interviewt wird oder – noch besser – ab dem Moment, als die berüchtigte Cobra Cat ihren Spitznamen erwarb? Statt dem Betrachter eine Zeit anzugeben, zu der er „vorspulen” soll, können Sie ganz einfach einen Link erstellen, der in Ihrem Video automatisch zum gewünschten... --- ### Actualizaciones a las redes sociales: Los cambios más importantes de Junio > Las últimas actualizaciones a las redes sociales nos muestran cómo es que la industria se está moviendo y las nuevas oportunidad que abren para mercadólogos - Published: 2017-06-30 - Modified: 2020-07-14 - URL: https://blog.hootsuite.com/es/actualizaciones-a-las-redes-sociales-junio-2017/ - Categories: Noticias - Tags: Español - : pll_wpml_346193 Las actualizaciones a las redes sociales durante junio tuvieron un énfasis muy importante en el video social. Esta tendencia que ha tomado las redes sociales por los últimos dos años no se ha desacelerado. En el blog de hoy te presentamos los cambios más importantes y cómo los puedes aplicar a tus estrategias de mercadotecnia. Actualizaciones de Instagram La última actualización de Instagram te permite hacer y guardar videos en vivo hasta por 24 horas. De esta forma puedes salvar tus transmisiones como si fueran historias, la única diferencia entre una historia normal y estas grabaciones es que podrás ver un icono de botón de reproducción debajo de tu círculo de historias. Las implicaciones para mercadólogos son importante pues incrementan nuestros recursos para comunicarnos con nuestras audiencias. Por ejemplo si estás haciendo un “giveaway” “Un concurso social” puedes anunciar a los ganadores en vivo, pero también dejar un registro para aquellas personas que no pudieron ver la transmisión. Actualmente, hemos visto un movimiento en la industria que a través de los algoritmos de las redes sociales incrementan el alcance orgánico del video en vivo. Es por esta razón que debemos de utilizar este tipo de contenido tanto como nos sea posible, por lo menos hasta que algún nuevo vehículo de comunicación aparezca. ¿Será la realidad virtual? Además del video en vivo, Instagram ha lanzado nuevos filtros para sus historias y stickers de verano. Si estás planeando una campaña de mercadotecnia en la plataforma te recomendamos darles un vistazo, ya que... --- ### Guida di sopravvivenza per i CEO sui social media - Published: 2017-06-29 - Modified: 2017-07-04 - URL: https://blog.hootsuite.com/it/guida-di-sopravvivenza-per-ceo-sui-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_346155 Domanda: quante persone che conosci non sono su LinkedIn, Twitter o Facebook? I social media hanno quasi 3 miliardi di utenti e sono ormai un'abitudine quotidiana per la maggior parte di noi. Tranne, ovviamente, per i CEO: il 61% dei 500 CEO presenti nella Classifica Fortune 500 non ha una presenza sui social media. Non posta su Facebook, Twitter, LinkedIn né su altri network. Non ha nemmeno un profilo. C'è però qualcosa di sbagliato in questo scenario. Essendo io stesso il CEO di una compagnia a cui si affidano oltre 800 tra le aziende della Classifica Fortune 1000, so per certo che i social media sono un potente strumento per connettersi con clienti, dipendenti, investitori, competitor e stakeholder. Nonostante ciò, c'è voluto molto tempo per convincere i miei collaboratori. Poi è arrivato Trump. Grazie ad un account Twitter, molti CEO hanno iniziato a comprendere il potere dei social media... e ad innervosirsi. Compagnie di ogni tipo si sono trovate in qualche modo coinvolte nei tweet di Trump: GM, Lockheed Martin, CNN, Macy’s e Nordstrom, solo per citarne alcune. E molte di loro non avevano idea di come rispondere. Soprattutto i loro leader, sono restati in silenzio sui social media. Non sapevano che cosa dire o come dirlo. Non avevano nemmeno un account Twitter. Per questo ho deciso di fare qualcosa. Mettendo a frutto quello che ho imparato - essendo a capo della piattaforma per relazioni sui social media più utilizzata al mondo e gestendo i miei account con milioni di... --- ### Spielen Social Media-Vanity-Kennzahlen eine Rolle? Ja (und nein) > Social Media Vanity-Metriken sind umstritten. Dass sie dennoch durchaus nützlich sein können und warum, zeigen wir Ihnen in diesem Beitrag. - Published: 2017-06-29 - Modified: 2021-10-21 - URL: https://blog.hootsuite.com/de/social-media-vanity-metriken-noch-wichtig/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346091 Vanity-Kennzahlen sind umstritten. Einerseits lassen sie sich einfach nachvollziehen. Andererseits aber auch leicht manipulieren. Denken Sie an gekaufte Follower, die zwar die Likes kräftig hochtreiben, aber dem Unternehmen rein gar nichts bringen, außer sich im Schein tausender Fans zu sonnen. Deshalb werden Social Media-Vanity-Daten zu Followern, Likes, Kommentaren und Shares oft als bedeutungslos verworfen. Zahlen, auf die man sich eher nicht stützen sollte, wenn man den Wert der Social Media-Aktivitäten nachweisen will. Gleichzeitig dreht sich in den sozialen Medien aber alles genau um diese Kennzahlen. Wenn Sie für die Social Media-Präsenz Ihrer Organisation verantwortlich sind, dienen Ihnen diese als wichtige Indikatoren dafür, ob sich Ihre harte Arbeit lohnt. Um das Dilemma wird weiter heftig gerungen: Für manche spielt die Anzahl der erzielten Likes keine Rolle – während sie anderen alles bedeutet. Sind nun sämtliche Social Media-Kennzahlen von vorneherein als „Vanity“-Kennzahlen einzustufen? Nein. Es geht stets darum, wie Sie sie nutzen. Befassen wir uns also genauer damit, warum diese Kennzahlen wichtig sind und wie Sie von ihnen profitieren können. Warum diese Social Media-Kennzahlen wichtig sind Ohne Follower haben Sie kein Publikum. Und ohne ein konstantes Interaktionsniveau werden die Algorithmen vieler sozialer Netzwerke bald gegen Sie arbeiten – und es Ihnen erschweren, mit Ihren Social Media-Inhalten besagtes Publikum zu erreichen. Diese Kennzahlen halten die sozialen Medien also im wahrsten Sinne des Wortes am Laufen. Follower, Shares, Likes und Kommentare liefern einem Unternehmen zudem wertvolle Informationen und verraten Ihnen, ob das, was Sie zu sagen haben, die Leute überhaupt anspricht. Wenn Ihnen jemand... --- ### Publicités à formulaire de Facebook : 7 idées qui ont fait leurs preuves > Publicités à formulaire de Facebook : Découvrez comment les entreprises utilisent ce format de publicité optimisé pour les mobiles à leur avantage... - Published: 2017-06-28 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/publicites-a-formulaire-de-facebook-7-idees-qui-ont-fait-leurs-preuves/ - Categories: Stratégie - Tags: Français - : pll_wpml_346090 - Network: Facebook Facebook compte 33 millions d'utilisateurs actifs mensuels en France et 1,86 milliard d’utilisateurs actifs mensuels dans le monde. Plus de la moitié des 324,5 millions d’habitants américains utilisent Facebook et eMarketer estime que 171,4 millions d’Américains utiliseront le réseau social une fois par mois au moins en 2017. Si ce chiffre vous donne le tournis, sachez que 85 % des utilisateurs de Facebook vivent en dehors des États-Unis et du Canada et que le réseau social compte . Avec une telle portée, c’est sans surprise que 4 millions d’entreprises font aujourd’hui de la publicité sur Facebook et qu’il existe un format publicitaire sur Facebook pour quasiment tous les objectifs commerciaux. Nous nous focaliserons aujourd’hui sur les publicités à formulaire de Facebook et nous verrons comment les entreprises utilisent ce format de publicité optimisé pour les mobiles à leur avantage. #1 - Qu’est-ce qu’une publicité à formulaire de Facebook ? À quoi correspondent les publicités à formulaire ? Il s’agit d’un format publicitaire qui permet à des prospects de faire le premier pas vers votre entreprise de manière simple et sans obligation. Ils peuvent ainsi s’inscrire pour recevoir des informations, une newsletter ou un bon de réduction ou même programmer une expérience hors ligne comme une démo de produit ou un essai automobile. Lorsque les utilisateurs cliquent ou appuient sur une de ces publicités, ils sont redirigés vers un formulaire déjà rempli avec leurs coordonnées (d’après leur profil Facebook). Ce formulaire peut donc être envoyé en deux clics seulement et pratiquement... --- ### Facebook-Ads: 3 Tipps, die Sie unbedingt kennen sollten > Wenn es um Online-Werbung geht, spielt Facebook eine Hauptrolle. Wir zeigen Ihnen 3 Facebook-Ads Tipps vor, die Sie unbedingt kennen sollten. - Published: 2017-06-27 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/facebook-ads-tipps-die-sie-kennen-sollten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_346070 - Network: Facebook Wenn es um Online-Werbung geht, spielt Facebook eine Hauptrolle. Knapp die Hälfte aller weltweiten Werbe-Spendings teilen sich der Social Media-Gigant und Google. Fünf Millionen Werbekunden verzeichnet das soziale Netzwerk Stand April 2017. Darunter immer mehr KMUs: In Deutschland haben bereits 1,2 Millionen mittelständische Unternehmen mobile Werbung auf Facebook für sich entdeckt. Es hat sich also herumgesprochen: In diesem Jahr gehören Anzeigen auf Facebook zu den besten Methoden, um das Geschäft anzukurbeln. Doch ob sich die in Facebook Ads investierte Zeit – und das Werbebudget – wirklich rechnen, steht auf einem anderen Blatt. Um Ihnen auf die Sprünge zu helfen, haben sich unsere Hootsuite Experten – Sheila Moghaddam Ghazvini, Senior Marketing Manager Central Europe, und Dennis Denecken, Solutions Consultant – zusammengetan und geben in unserem Webinar Umsatz und Reichweite steigern durch Social Ads Tipps aus der Praxis. In diesem Webinar, das jetzt On Demand verfügbar ist, sprachen die Profis über drei der wichtigsten Tipps für Facebook Ads – und wie sie in die Tat umsetzt werden. Die 3 besten Expertentipps zu Facebook Ads 1. Mobile First! AdRoll, die Retargeting- und Prospecting-Plattform der Wahl für 30. 000 Werbetreibende aus aller Welt, ermittelte, dass „Anzeigen auf Mobilgeräten eine 9,1 mal höhere Click-Through-Rate erzielen, als herkömmliche Werbung im Web. “ Das heißt, dass Sie bei der Kreation von Online-Markenwerbung in erster Linie an Smartphones denken sollen. Sheila Moghaddam Ghazvini bestätigt: „Die Menschen verbringen 20 Prozent der Zeit auf Ihren Smartphones mit Facebook und Instagram. “ Die Leute greifen immer öfter oft zum Mobiltelefon, um... --- ### Cómo usar Reddit para hacer un estudio de mercado rápido y preciso > De seguro ya sabes que ahora es posible hacer un estudio de mercado con Reddit y otras redes sociales. ¡Lo que no consideraste es que podría ser más rápido! - Published: 2017-06-23 - Modified: 2017-06-21 - URL: https://blog.hootsuite.com/es/hacer-un-estudio-de-mercado-reddit/ - Categories: Estrategia - Tags: Español - : pll_wpml_345780 Hacer un estudio de mercado rápido y preciso... ¿Se podrá hacer con Reddit? El día de hoy te mostraremos cómo es que puedes realizar una investigación de mercado utilizando las redes sociales. Con 50,000 comunidades exclusivas y 250 millones de visitantes únicos al mes, Reddit está lleno con clientes potenciales que hablan de marcas y productos. En esta publicación, aprenderás un proceso simple para usar Reddit para hacer un estudio de mercado. Como verás, Reddit puede ayudarte a observar lo que la gente piensa realmente sobre tu industria y productos, revela lo que frustra a los clientes y te ayuda a crear campañas de marketing y contenido que elimina esas molestias. Bono: Descarga una guía gratuita que muestra cómo incrementar la participación en las redes sociales a través de una mejor investigación de la audiencia, una mejor forma de dirigirse al cliente y del software de redes sociales fácil de usar de Hootsuite. Reddit 101 (omite esta sección si ya usas Reddit) Como Snapchat, Reddit es confuso para las personas que no lo utilizan. Aquí tienes una rápida introducción a Reddit. La mayoría de las personas utilizan Reddit para perder el tiempo. Al suscribirte a las comunidades populares (llamadas subreddits), obtendrás una interminable cadena de contenido viral. Estas comunidades están divididas por temas como temas de ciencia, noticias, pasatiempos e inventos de Reddit como el formato "Ask Reddit", donde la comunidad responde las preguntas. Los usuarios casuales de Reddit a menudo se unen a un subreddit específico relacionado con su... --- ### Boostez votre carrière : comment devenir viral sur LinkedIn ? > Boostez votre carrière : Devenez viral sur LinkedIn ! Suivez nos conseils pour partager du contenu intéressant avec vos contacts sur le réseau professionnel - Published: 2017-06-23 - Modified: 2017-10-12 - URL: https://blog.hootsuite.com/fr/boostez-votre-carriere-comment-devenir-viral-sur-linkedin/ - Categories: Stratégie - Tags: Français - : pll_wpml_346071 - Network: LinkedIn Sur Internet, on dit souvent que l'on a réussi lorsque l'on devient viral. Sur LinkedIn, cette prouesse peut en faire beaucoup pour votre carrière. Mais LinkedIn n'est pas vraiment le meilleur endroit pour publier les derniers mèmes de chats et des vidéos où des gens se cassent la figure, alors comment devient-on viral sur le réseau social préféré de tous les professionnels ? En réalité, il n'y a pas d'équation magique pour faire entrer votre contenu dans ce cercle privilégié des contenus ultra-partagés. Mais vous pouvez tout de même augmenter vos chances. Tout se résume à deux éléments : la qualité du contenu que vous créez et les tactiques que vous utilisez pour le promouvoir. Cela va sans dire, votre contenu doit être bon. Il doit être compréhensible. Intéressant. Valoir la peine d'être partagé. Alors comment créer de bons contenus pour LinkedIn ? Soyez un expert dans votre spécialité En clair, vous devez savoir de quoi vous parlez. Lisez les publications et les blogs de votre secteur. Participez à des événements. Faites partie de communautés pertinentes en ligne comme hors ligne. Faites en sorte que les autres vous consultent avec leurs questions. Vous ne serez pas forcément viral du jour au lendemain, mais lorsque vous êtes une mine de connaissances, vous n’avez pas à chercher bien loin pour trouver un sujet sur lequel écrire. Et les gens partagent ce qu’ils trouvent intéressant. Lisez plus, partagez le meilleur Dressez la liste des blogs ou publications de votre secteur que vous souhaitez... --- ### L'algorithme d'Instagram : tout ce que vous devez savoir pour booster votre portée organique > Découvrez les secrets de l'algorithme d'Instagram, nous vous présentons son fonctionnement afin de pouvoir optimiser vos actions de marketing digital. - Published: 2017-06-22 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/lalgorithme-dinstagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_353597 - Network: Instagram Les contenus publiés sur Instagram sont si nombreux que l'on estime que les utilisateurs passent, en moyenne, à côté de 70 % de leur flux. Cependant, les créateurs de la plateforme mettent tout en œuvre pour que vous puissiez voir les photos et les vidéos qui vous intéressent le plus. Pour cette raison, Instagram utilise un algorithme qui privilégie la pertinence des contenus plutôt que leur chronologie de publication. Nous sommes là pour vous donner les secrets de l'algorithme d'Instagram, en vous présentant son fonctionnement afin de pouvoir optimiser vos actions de marketing digital. Ce que nous savons sur l'algorithme d'Instagram Selon les équipes d'Instagram, les critères d'affichage d'une publication comprennent « la probabilité que son contenu vous intéresse, votre relation avec l'auteur de la publication et sa chronologie ». Du point de vue des utilisateurs, l'algorithme d'Instagram s'efforce de comprendre vos centres d'intérêt afin d'afficher les contenus correspondants en tête de votre flux. Cela se traduit par une réduction des contenus de qualité moindre, d'autant que les publications considérées comme de mauvaise qualité par la plateforme peuvent même être supprimées. Ces caractéristiques sont également celles de l'algorithme de Facebook, ce qui est logique dans la mesure où Instagram lui appartient. Quels sont les facteurs qui influencent l'algorithme d'Instagram ? Bien qu'Instagram n'ait pas dévoilé les secrets de son algorithme, nous avons toutefois quelques informations sur les facteurs qui l'influencent : Chronologie - L'algorithme tient compte de la date de publication d'une photo ou d'une vidéo. Votre flux ne repose... --- ### Hootsuite cité parmi les leaders du secteur dans le rapport The Forrester Wave > Hootsuite cité parmi les leaders des solutions de gestion des médias sociaux selon le rapport The Forrester Wave. Voici cinq leçons à tirer de ce rapport. - Published: 2017-06-21 - Modified: 2017-07-04 - URL: https://blog.hootsuite.com/fr/hootsuite-nomme-parmi-les-leaders-the-forrester-wave/ - Categories: Stratégie - Tags: Français - : pll_wpml_346039 Forrester conduit régulièrement une évaluation indépendante des solutions de gestion des médias sociaux. Hootsuite est l’un des leaders selon Forrester et a reçu de très bons scores pour ses outils de mesure et de gestion de la data, ses améliorations et la transparence de ses tarifs. Forrester a publié The Forrester Wave™: Social Media Management Solutions, Q2 2017. Comme vous le savez, The Forrester Wave est l’un des rapports d’analyse les plus respectés qui aide les entreprises à faire des achats technologiques en étant bien informés. The Forrester Wave a conduit son évaluation des solutions qui aident les marketeurs en entreprise a publier sur les médias sociaux, gérer leur communauté et à répondre aux clients, sur la base de 32 critères. Le rapport présente également la direction que prennent les tendances du secteur, tels que la publicité sur les médias sociaux, la mesure et les intégrations. Voici selon nous, cinq leçons à tirer de ce rapport : #1- “Les améliorations des capacités d’Hootsuite ont consolidé son statut d’entreprise. ” Forrester classe les solutions de gestion des médias sociaux en quatre catégories. Ces quatre catégories sont : challengers, contenders, strong performers, and leaders. Hootsuite s’est retrouvé dans les pelotons de tête de la catégorie des leaders. Selon Forrester, “Les améliorations des capacités d’Hootsuite ont consolidé son statut d’entreprise. ” “Hootsuite maintient le statut de partenaire valable grâce à son concept d'écosystème ouvert et sa capacité à répondre aux besoins de sa clientèle” explique Forrester. “Hootsuite a amélioré son offre avec des... --- ### Why Snapchat is a Powerful Business Tool > There’s still an exceptional amount of misunderstanding about what Snapchat is and—more importantly—its value for businesses and leaders. - Published: 2017-06-15 - Modified: 2019-10-15 - URL: https://blog.hootsuite.com/why-snapchat-is-a-powerful-business-tool/ - Categories: Strategy - Tags: English - : pll_wpml_345988 This post was originally published on LinkedIn. Recently, I broke some major company news... on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point. https://youtu. be/QFbhu-ya-8k Snapchat isn’t just for the kids anymore. The proof? This little video was viewed more than 100,000 times across different networks, drawing thousands of likes and hundreds of comments on social media. Meanwhile, news quickly spread to mainstream media. The Wall Street Journal, TechCrunch, and two dozen other outlets ran stories. It was easily one of the biggest responses to a Hootsuite announcement... ever. Snapchat’s $20 billion plus IPO earlier this year put it on the radar of lots of people who had dismissed it as a toy for teens. But I think there’s still an exceptional amount of misunderstanding about what Snapchat is and—more importantly—its value for businesses and leaders. As social media grows increasingly visual (just look at the success of Instagram Stories and Facebook Live, among other examples), tools like Snapchat will only grow more valuable. And despite threats from Instagram, Snapchat’s 18 to 34-year-old user base is extremely loyal: nearly 50 percent don’t use Instagram or Facebook, at all. I’ve touched previously on why now is the time for businesses to explore Snapchat as a serious marketing and communication platform. It... --- ### How to Come Back From a Social Media Fail - Published: 2017-06-08 - Modified: 2019-04-23 - URL: https://blog.hootsuite.com/social-media-fails-mistakes/ - Categories: Strategy - Tags: English - : pll_wpml_2223650 From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can take to drastically reduce the likelihood of making public mistakes on social media, but we all know mistakes happen. If something still manages to slip through the cracks, you should know how to react quickly and get your social media strategy back on track. Coming back from a social media fail requires preparation, transparency and a commitment to your social media community. We’ve laid out the steps you should take in more detail below. First steps after the fail Acknowledge the blunder immediately Social media users expect speed and transparency from businesses—especially in the case of a social media blunder. The best thing you can do when something happens—whether it’s a typo or an offensive tweet—is to acknowledge it as soon as possible. The second you mess up, the clock starts ticking. People will watch your account waiting for a response. Tech writers will publish posts about the mishap, offended people will call you out, and others will share the mistake and unfollow you. So respond. Even if you’re not yet sure what happened, acknowledge that you’re aware of the issue and are looking into it. Don’t censor negative feedback When Volkswagen asked its Facebook followers to share what they wanted the car company to achieve in 2012, they didn’t expect over a thousand people to ask that they clean up their environmental record. Not only did Volkswagen ignore the... --- ### Facebook-Hacks: 14 Tricks und Funktionen, die Sie vielleicht doch noch nicht kennen > Wer ein paar Extra-Tricks auf Lager hat, kommt weiter. Mit diesen 14 Facebook-Hacks sind Sie der Konkurrenz stets einen Schritt voraus. - Published: 2017-06-08 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/facebook-hacks-14-tricks-und-funktionen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345909 - Network: Facebook Wer ein paar Extra-Tricks auf Lager hat, kommt auch in den sozialen Medien weiter, als die Konkurrenz. Gerade auf Facebook lohnt es sich für Unternehmen, tiefer in die Materie einzusteigen. Denn der Social Media-Gigant wächst und wächst, was der gerade angekündigte Ausbau seines Rechenzentrums bescheinigt. Und damit wächst auch der Wettbewerb, dem sich Firmen auf dieser Plattform zu stellen haben. Seit September 2016 verzeichnet Facebook 1,18 Milliarden aktive Nutzer täglich. Damit eignet sich das soziale Netzwerk hervorragend dazu, eine formidable Präsenz für Ihre Marke aufzubauen. Da aber dort so viele Nutzer so viele Inhalte teilen, sollten Sie jeden nur möglichen Wettbewerbsvorteil einsetzen, um sich von der Masse abzuheben. Gute Gründe, um einen Trip in die wunderbare und (überraschend) aufregende Welt der Facebook-Hacks für Unternehmen zu starten. Machen Sie sich schlau! Facebook-Hacks für Seiten und Profile Normalerweise sollte man ja nicht nach dem ersten Eindruck gehen – aber Unternehmen werden in den sozialen Medien durchaus so schnell beurteilt. Das Titelbild und das Profilbild Ihrer Marke sind die ersten Dinge, die ein potenzieller Kunde auf Facebook zu sehen bekommt. Sind diese Fotos unscharf, verschwommen oder unangemessen, dann werden sie einen Facebook-Nutzer eher nicht dazu verlocken, auf Ihre Seite zu klicken. Nachfolgend erfahren Sie, mit welchen bemerkenswerten Facebook-Hacks Sie Ihre Präsenz auf dieser Plattform aufpeppen können. 1. Perfektionieren Sie Ihr Profil. Wer ein tolles Facebook-Profil erstellen will, braucht ein Gefühl für Stil – genau, wie bei der Auswahl des passenden Looks aus dem (in der Regel gut gefüllten) Kleiderschrank. Attraktive und gut aufeinander... --- ### Comment créer des profils d'audience avec des personas ? > Apprenez à créer des personas pour créer des relations plus étroites avec vos clients et interagir plus efficacement avec votre audience. - Published: 2017-06-07 - Modified: 2017-06-23 - URL: https://blog.hootsuite.com/fr/comment-creer-des-personas/ - Categories: Stratégie - Tags: Français - : pll_wpml_345935 Ce n'est un secret pour personne ici : Mieux vous connaissez votre audience, plus vous interagissez efficacement avec elle et plus vous établissez une relation solide. Et, plus la relation entre votre marque et votre audience est solide, plus vous augmentez le volume de vos ventes. En résumé, il vous faut connaître votre audience. Comment ? Il est évidemment impossible de connaître chaque prospect ou client. C'est là que les personas entrent en scène : ces profils sont des modèles de clients qui incluent des informations de base à leur sujet, ainsi que leurs objectifs et leurs difficultés. Autrement dit, il s'agit d'un instantané de vos clients que vous pouvez consulter en cas de besoin. La recette d'un profil d'audience réussi ? Une bonne dose de recherches saupoudrée d'une cuillerée d'intuition et de créativité. Ces efforts seront bien sûr récompensés : certaines découvertes sur vos clients pourraient vous surprendre et remettre en question ce que vous imaginiez jusque-là. Poursuivez votre lecture pour apprendre comment créer des profils d'audience qui vous permettront de nouer une relation plus étroite avec vos clients. #1- Étudiez votre client Commencez par recueillir les informations démographiques que sont notamment le sexe, l'âge, l'emploi, la fourchette de salaires, l'emplacement géographique et la formation. Il existe plusieurs façons d'obtenir ces données en fonction des ressources auxquelles vous avez accès. Facebook, Twitter et LinkedIn constituent une première source d'informations. Si vous disposez d'un budget plus élevé, d'un trafic plus important ou d'une longue liste d'adresses e-mail, vous pouvez également... --- ### Publicité sur Snapchat : le guide ultime pour les entreprises > Découvrez les différentes options pour créer votre publicité sur Snapchat afin d'entrer en relation avec vos fans et bâtir votre identité de marque. - Published: 2017-06-06 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/publicite-sur-snapchat-le-guide-ultime-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_345803 - Network: Snapchat Avec plus de 160 millions d'utilisateurs actifs chaque jour et 10 milliards de vidéos visionnées quotidiennement, Snapchat possède une audience extrêmement impliquée et dont la croissance ne peut plus être ignorée. Dans ce guide complet de la publicité sur Snapchat, vous découvrirez comment utiliser la régie publicitaire de cette plateforme afin d'entrer en relation avec vos fans et bâtir votre identité de marque. #1 - Pourquoi faire de la publicité sur Snapchat ? Snapchat est une plateforme clé pour les marques dont les marchés cibles correspondent aux caractéristiques démographiques de ses utilisateurs. Selon le cabinet de conseil Millward Brown, 88 % des utilisateurs ayant été récemment exposés aux publicités pour un déodorant masculin sur Snapchat ont entre 13 et 34 ans, ce qui correspond à la tranche d'âge ciblée par l'entreprise. Cela n'est pas surprenant dans la mesure où 86 % des utilisateurs de Snapchat aux États-Unis appartiennent à cette tranche d'âge. En effet, Snapchat est utilisé par 41 % des jeunes américains de 18 à 34 ans chaque jour. Les marques disposent de plusieurs formats publicitaires pour diffuser leurs messages dans le contenu Discover ou entre plusieurs Stories Snapchat (pour connaître les différences entre ces deux options, consultez le Guide pour débuter sur Snapchat). Les options interactives telles que les filtres sponsorisées et les géo-filtres font partie intégrante de l'expérience utilisateur sur Snapchat et incitent les utilisateurs à partager les contenus des marques avec leurs amis et même sur d'autres canaux sociaux. Si vos publicités se distinguent par une... --- ### El negocio del Posicionamiento SEO > El posicionamiento SEO es uno de los negocios con más futuro en el mercado latinoamericano. En este artículo te explicamos cómo empezar en tu industria. - Published: 2017-05-31 - Modified: 2017-06-02 - URL: https://blog.hootsuite.com/es/posicionamiento-seo/ - Categories: Estrategia - Tags: Español - : pll_wpml_345864 Posicionamiento SEO ... hay mitos y realidades, es común recibir llamadas de prospectos y clientes que llaman para una solución al estilo varita mágica, nadie imagina lo complejo y robusto que puede resultar implementar una estrategia SEO, lo cierto es que el posicionamiento en buscadores conocido como Posicionamiento SEO requiere de experiencia, pericia y habilidad; es un trabajo que depende del análisis y optimización de muchos factores, y que en su defecto, por lo menos la mayoría de los indicadores generados confluyan en un sentido convergente en favor de métricas fácticas y de soluciones efectivas. Es lógico desear aparecer de primero en un buscador, y en particular Google, tan solo imagina lo que representa que clientes potenciales te encuentren en la red sin prácticamente mover un dedo. Importantes consultoras (GE Capital Banks) refieren estudios en los que el 80% de los consumidores investigan en la red antes de comprar, el 90% estos usuarios dan clics a los primeros 3 Snippet, las mayores marcas del mundo compiten por ser las primeras en los principales criterios de búsquedas, se ha creado todo un subsistema de flujos de trabajos para aprovecharse de categorías, etiquetas y de nichos de consumo en función de sacar partido de los espacios de mercado. Ha surgido un nuevo subgrupo de mercadólogos que trabajan específicamente la analítica del comportamiento en el entorno de buscadores con el objetivo de desarrollar el modelo de negocio más óptimo para sus clientes, es un ámbito de inteligencia de negocio dirigido a encontrar el... --- ### I Top 100 CEO sui social media: cosa puoi imparare da loro? > Chi sono i Top 100 CEO sui social media a livello mondiale? E cosa puoi imparare dal loro modo di comunicare sui social? Ecco qualche spunto. - Published: 2017-05-31 - Modified: 2017-06-16 - URL: https://blog.hootsuite.com/it/top-100-ceo-sui-social-cosa-puoi-imparare-da-loro/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345847 Richard Branson. Bill Gates. Arianna Huffington. Chi è il tuo preferito? Lo segui su Twitter? Leggi tutti i suoi post su LinkedIn e Facebook? E ti sei mai chiesto perché alcuni di loro siano sempre presenti ovunque, in qualsiasi momento? Molto probabilmente perché hanno capito come si comunica sui social media. Recentemente, la mia compagnia ha contribuito a stilare la lista dei top 100 CEO a livello mondiale, in base alla qualità della loro presenza sui social media. Sotto trovi i primi dieci. Dai un'occhiata e scopri se c'è anche il tuo preferito. Per giungere a questa classifica, il nostro team ha lavorato a stretto contatto con Xinfu analizzando centinaia di leader di compagnie globali - da grandi corporazioni fino a tech company ed imprese emergenti. Alcuni fattori chiave sono stati il valore dei contenuti condivisi, il Klout score, la visione strategica e il seguito su Twitter e LinkedIn (i due network principali per i business leader presenti sui social media). Dunque, che cos'hanno in comune questi CEO? Ecco alcuni segreti dietro al loro (ehm, nostro) successo che potrebbero essere d'ispirazione. Offri contenuti di valore Definire te stesso come leader di pensiero, come qualcuno che le persone vogliono seguire, inizia con la condivisione di contenuti di qualità, che diano un valore aggiunto. Ciò include insight di settore, consigli e opinioni, commenti a news e trend, video con sessioni di domande e risposte per gli utenti, ad esempio. Con i tuoi team social e content, costruisci, pianifica e condividi questi tipi... --- ### Cómo optimizar tus videos sin sonido para Facebook > Así es como puedes optimizar videos sin sonido para Facebook. La red inicia la reproducción de tu contenido sin sonido, así es como puedes capitalizarlo. - Published: 2017-05-26 - Modified: 2017-05-25 - URL: https://blog.hootsuite.com/es/optimizar-videos-sin-sonido-para-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_345599 - Network: Facebook, Twitter, YouTube Optimizar videos sin sonido para Facebook ... Con más de mil millones de videos en Facebook cada día, está claro que los videos en Facebook son una parte importante en la vida diaria de los usuarios de redes sociales. Si creas videos para ayudar a promover tu marca, hay una estrategia clave que debes tener en cuenta: contenido sin audio. ¿Por qué los videos de Facebook sin audio son populares? Durante algún tiempo, los videos en la lista de noticias de Facebook de los dispositivos móviles se reproducían sin audio por defecto, así que para activar el audio, los usuarios tenían que tocar suavemente los clips de video, y nada más. En febrero, Facebook decidió que los videos se reproducirían automáticamente con audio en dispositivos móviles, siempre y cuando el volumen del dispositivo estuviera activado. Este cambio se ha venido implementando poco a poco desde que se anunció este cambio. Cuando la reproducción automática sin audio estaba predeterminada, el 85 de los videos se veían con el audio desactivado. Aún no es claro cómo el cambio de la reproducción automática con audio impactará esta realidad, pero está claro que no puedes asumir que esta nueva política hará que los usuarios activen tu pista de sonido. Los usuarios tienen la opción de desactivar el sonido de la reproducción automática de todos los videos en los ajustes de Facebook. Y con publicaciones fuera de las redes sociales, como el periódico Telegraph, la revista Time e incluso Cosmopolitan, escribiendo artículos sobre cómo activar... --- ### Facebook Reactions: cosa sono e come influenzano il feed? > Facebook Reactions: cosa sono? Quanto le usiamo? E soprattutto, influenzano i contenuti del nostro feed, proprio come il tradizionale like? - Published: 2017-05-24 - Modified: 2017-05-30 - URL: https://blog.hootsuite.com/it/facebook-reactions-cosa-sono-come-influenzano-il-feed/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345811 Facebook Reactions. Tempo di bilanci. A poco più di un anno dalla loro introduzione, i simpatici emoji che si sono aggiunti al classico like sono stati utilizzati oltre 300 miliardi di volte, cioè in media 800 milioni di volte al giorno. Anche se all'inizio l'accoglienza è stata abbastanza tiepida, è evidente che ci piace parecchio mostrare le nostre diverse reazioni ai contenuti condivisi su Facebook. Il tanto acclamato tasto dislike non è mai arrivato (e forse è meglio così), ma il senso dell'emoji che esprime rabbia o di quello che esprime tristezza non è poi così diverso. E poi, come non esprimere amore per un cucciolo di husky siberiano in brodo di giuggiole? Le sei Facebook Reactions - Love, Haha, Wow, Sad, Angry e Like - ci piacciono così tanto che sono state recentemente introdotte anche su Messenger. Per non parlare di quelle temporanee, aggiunte in occasione di eventi o ricorrenze speciali (come quelle per Halloween, quelle per l'anniversario di Star Trek o la margherita viola per la Festa della Mamma). Una questione di design Buona parte del successo delle Facebook Reactions è dovuto, probabilmente, proprio alla cura prestata al design. Come dichiarato da Geoff Teehan, Product Design Director di Facebook, l'obiettivo primario era far sì che fossero espressive, ma soprattutto universalmente comprensibili. Sappiamo bene quanto gli emoji, in generale, possano assumere significati differenti a seconda delle persone, o anche dei device utilizzati. Ogni giorno fioriscono nuovi articoli, o interi blog, sull'interpretazione degli emoji, che - pur essendo attribuita a... --- ### Social Media-Bildformate: eine Kurzanleitung für alle Netzwerke > Bilder gehören zu den wichtigsten Kommunikationsmitteln in den sozialen Medien. Hier sind alle Social Media-Bildformate auf einen Blick. - Published: 2017-05-23 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/social-media-bildformate-fuer-alle-netzwerke/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345735 Bilder gehören zu den wichtigsten Kommunikationsmitteln in den sozialen Medien, auch auf Plattformen, die sich nicht ausschließlich auf Fotos und Videos fokussieren. Im vorbeirauschenden Newsfeed überzeugt ein ansprechendes Bild eher als ein reiner Text davon, dass sich der Klick auf den neuen Inhalt lohnt. Doch die Bildformate in den sozialen Medien ändern sich ständig. Zeit für ein Update! Wie mein Kollege James Mulvey, ebenfalls Autor bei Hootsuite, einmal so schön bemerkte: „In den sozialen Medien gibt es keine elastischen Einheitsgrößen. “ Nun will ich mir meinen Kollegen nicht unbedingt in einem dehnbaren Stretch-Outfit vorstellen – aber in diesem Punkt hat er recht. Jedes soziale Netzwerk hat seine eigenen Vorgaben und Feinheiten, vor allem, was Bilder angeht. Wenn Sie Ihre Bilder den Spezifikationen des jeweiligen Netzwerks nicht genau anpassen, können sie unscharf erscheinen oder werden an unpassender Stelle abgeschnitten – und das beeinträchtigt die wahrgenommene Qualität Ihrer Inhalte erheblich. Hier haben wir die aktuellen Bildformatvorgaben für die unterschiedlichen Social Media-Netzwerke für Sie zusammengestellt. Sie wollen gerade ein bestimmtes Netzwerk checken? Dann klicken Sie über die nachfolgenden Links direkt dorthin. Social Media-Bildformate für 2017 Instagram-Bildformate Twitter-Bildformate Facebook-Bildformate LinkedIn-Bildformate Pinterest-Bildformate Tumblr-Bildformate Google+-Bildformate Instagram-Bildformate Profilbildformate: Ihr Profilbild wird als Kreis mit 110 Pixel Durchmesser dargestellt. Achten Sie darauf, dass Ihr Firmenlogo sich in der Bildmitte befindet, damit es nicht durch den Kreis beschnitten wird. Bildformate im Stream: Querformat: Breite mindestens 1. 080 Pixel, Seitenverhältnis bis zu 1,91:1 Hochformat: Breite mindestens 1. 080 Pixel, Seitenverhältnis bis zu 4:5 Um Ihr Foto an keiner Seite beschneiden... --- ### I concetti base per comprendere la SEO > Guida semplice per muovere i primi passi verso la comprensione della SEO. Ecco i concetti base da cui partire. - Published: 2017-05-18 - Modified: 2017-11-27 - URL: https://blog.hootsuite.com/it/concetti-base-per-comprendere-la-seo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345558 La SEO è una materia ampia, un po’ come la distanza dalle Alpi alle Piramidi o dal Manzanarre al Reno, un po’ come la poesia che suona bene ma in pochi ne capiscono il vero significato. Il ruolo della SEO, nel suo concetto più ampio, è spesso di regia fra le varie attività che compongono il ciclo di vita di un sito internet: prima della nascita la SEO è di supporto all’architettura dell’informazione durante lo sviluppo deve monitorare la qualità del sito e della navigazione dopo è uno dei principali componenti della promozione Spesso quando si parla di SEO si rischia di perdersi tra termini tecnici di difficile traduzione nel linguaggio tradizionale. Ecco perché abbiamo preparato un elenco dei principali termini utilizzati, in modo da aiutare anche chi non è addetto ai lavori. Backlink | Black Hat SEO | Crawling budget | CTR | Google Search Console | Indicizzazione | Keyword density | Link Building | Long tail | Meta tag | Negative SEO | Page rank | query | Rank | Robot. txt | SERP | Sitemap | Snippet | Spider Backlink Il mondo del web è basato sull’ipertesto, ovvero testi (oggi multimediali) che si collegano tra loro tramite link (hai presente che si clicca e si va in un’altra pagina? ). Quando un sito linka un altro sito, questo collegamento viene chiamato backlink. Solitamente i backlink sono il mezzo per portare valore da un sito ad un altro, una sorta di prestito di valore agli occhi dei motori... --- ### Les Stories Instagram : le guide ultime pour les entreprises > 1/3 des stories Instagram les plus regardées sont proposées par des entreprises. Suivez le guide pour les utilisez à votre avantage ! - Published: 2017-05-16 - Modified: 2020-05-27 - URL: https://blog.hootsuite.com/fr/stories-instagram-le-guide-ultime-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_345699 - Network: Instagram Snapchat a beau être le pionnier des contenus éphémères, Instagram ne compte pas ignorer pour autant une des plus grandes tendances des médias sociaux. Lancées le 2 août 2016, les stories sont la réponse d'Instagram à Snapchat. Depuis, le réseau a musclé sa fonction en lui ajoutant de nombreuses options. Les entreprises ont bien évidemment remarqué cette évolution. Sommaire #1- Qu'est-ce qu'une story Instagram ? #2 - Pourquoi utiliser les stories Instagram dans un cadre professionnel ? #3 - Comment utiliser les stories Instagram ? #4 - Fonctionnalités des stories Instagram (et comment les utiliser) #5 - Bonnes pratiques concernant les stories Instagram #6 - Comment utiliser les stories Instagram à des fins marketing ? #1 - Qu'est-ce qu'une story Instagram ? Instagram a choisi de s'ouvrir à la tendance du contenu éphémère avec les stories. Ses utilisateurs peuvent ainsi partager des photos et des vidéos sous forme de diaporamas. Distinctes des contenus sélectionnés avec soin par les utilisateurs, elles sont pensées pour un partage plus spontané, en temps réel. Les stories ne se contentent pas de proposer les filtres habituels : elles permettent également d'ajouter aux contenus du texte, des dessins, des autocollants et d'autres éléments créatifs. Dans l'article publié à l'occasion du lancement des stories, Instagram justifie cette nouveauté ainsi : « Instagram a toujours proposé une plateforme vous permettant de partager vos meilleurs souvenirs. Désormais, vous pouvez partager vos moments forts, mais également tous les autres. » Le contenu disparaît après 24 heures et n'apparaît pas sur... --- ### So schreiben Sie Content, der für Klicks sorgt: 7 zentrale Strategien für jedes Social Network > Wie Sie hochwertigen Social Media-Content erstellen, der dafür sorgt, dass sich die Leser auf Ihre Website oder Ihren Blog durchklicken, - Published: 2017-05-11 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/social-media-content-erstellen-der-fuer-klicks-sorgt/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345684 Content-Marketing kommt an – vorausgesetzt, die Zielgruppe erhält die passenden Inhalte. Laut einer aktuellen YouGov-Studie gilt jeder dritte Deutsche als Content-affin. Doch neben dem Mehrwert für den Leser spielen auch andere Gesichtspunkte eine Rolle. So rät die Content-Strategin, Referentin und Bestseller-Autorin Miriam Löffler: „Inhalte in den sozialen Medien müssen leicht konsumierbar sein. Achten Sie bei allen Plattformen, die längere Posts erlauben (Facebook, YouTube, LinkedIn, Xing) auf die Lesbarkeit. Erleichtern Sie den Zugang zu einem Post durch Absätze, Bullet-Listen, am Ende des Posts platzierte Hashtags, gut aufbereitete Open-Graph-Informationen und starke Headlines. “ Die Content-Strategin und Buchautorin Doris Eichmeier plädiert für mehr Kreativität: „Vor allem das Neugierig machen ist eine Kunst. Gefragt sind Meister in Storytelling und im Aufbau von Themenwelten, die alle Phasen der Customer Journey im Blick haben, kreativ denken und die Marke als Inspirationsquelle nutzen. Aktuell ist hier noch viel Luft nach oben. Aber ich bin sehr zuversichtlich, dass wir bald einen Kreativitätsschub erleben werden. Ich freue mich schon darauf. ” Wenn Sie Ihre Inhalte nach allen Regeln der Kunst entwickeln, soll der in Ihren Social Media-Posts offerierte Content natürlich auch angeklickt werden. Wie Sie das erreichen, erfahren Sie in diesem Blog-Post. Gleich mal vorweg: Hier geht es nicht um Clickbaiting, also die zweifelhaften Praktiken, die mit zurückgehaltenen Informationen („Sie werden niemals glauben, was als nächstes passiert... “) oder Irreführung der Leser („30 Kilo abnehmen mit diesem ungewöhnlichen Lebensmittel! “) nach Klicks angeln. Es geht darum, qualitativ hochwertigen Social Media-Content zu erstellen, der einen klaren Mehrwert bietet und dafür... --- ### 9 Social Media Marketing-Tipps für B2B-Unternehmen > Auch für B2B-Unternehmen werden die sozialen Medien zunehmend relevant. Wir zeigen Ihnen Best Practices im B2B Social Media Marketing. - Published: 2017-05-10 - Modified: 2024-04-19 - URL: https://blog.hootsuite.com/de/9-social-media-marketing-tipps-fuer-b2b-unternehmen/ - Categories: Strategie - Tags: Inhaltserstellung, Social-Media-Strategie, Social-Media-Tools - Tags: Deutsch - : pll_wpml_2227766 Business-to-Business-Marketing in den sozialen Medien ist heute nicht mehr nur eine innovative Methode, um den Umsatz anzukurbeln, sondern überlebensnotwendig für jede Organisation, die im äußerst wettbewerbsorientierten B2B-Markt bestehen will. Einer vor kurzem durchgeführten Umfrage zufolge nutzen 92 aller B2B-Vermarkter Social Media als Content-Marketingtaktik, um den Absatz zu steigern. Liebherr auf Facebook: zeigen, was man hat, auch die ganz großen Maschinen Ursprünglich betrachtete man die sozialen Medien als einen Kommunikationskanal, der sich wegen seiner zwanglosen Art eher für das Consumer-Marketing (B2C) anbot. Da aber immer mehr Unternehmen Wert auf eine Social Media-Präsenz legen, nähern sich die ursprünglich sehr unterschiedlichen Ansätze der B2B- und B2C-Marketingexperten immer stärker an. Der wesentliche Vorteil von Social Media für beide Vermarktungstypen ist die Möglichkeit, dort Beziehungen mit bereits bestehenden und potenziellen Kunden aufbauen zu können. Zudem sind bestimmte Methoden – wie zum Beispiel ein Social Media-Content-Kalender, mit dem sich Social Media-Nachrichten vorausplanen lassen – sowohl für B2B- als auch für B2C-Vermarkter hilfreich. Grundsätzlich sollten die Inhalte selbst (ob auf dem Blog Ihres Unternehmen oder in den Social Media-Kanälen) genau auf Ihre Zielgruppe abgestimmt werden. Erfahren Sie in den folgenden Best Practices, wie Sie mit Social Media-Marketing für mehr B2B-Umsatz sorgen. So können Sie als B2B-Unternehmen von Social Media Marketing profitieren 1. Interagieren Sie mit Ihren Kunden in den sozialen Medien. Ob sich Ihre Marketing-Bemühungen nun auf Einzelkunden oder andere Unternehmen beziehen – der Kunde schätzt in jedem Fall einen persönlichen Ansatz. Gerade im B2B-Vertrieb sind persönliche Kontakte Gold wert, da Sie Ihren Kunden so den Wert... --- ### Ideen für Instagram-Posts: 6 Content-Arten, die funktionieren > Ihnen fehlen die Ideen für Instagram Posts? Der folgende Leitfaden will Ihnen bei Ihrer Instagram-Arbeit mit Ideen und gutem Rat unter die Arme greifen. - Published: 2017-05-09 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/ideen-fuer-instagram-posts/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345655 - Network: Instagram Innovativ zu sein, fällt nicht immer leicht. Sich ständig neue originelle Beiträge für die sozialen Medien zu überlegen, die Fans und Follower begeistern und zu Kommentaren und Shares bewegen, kann durchaus strapaziös sein. Instagram macht da keine Ausnahme. Selbst versierte Social Media-Experten tun sich nicht immer leicht, und so mancher Unternehmens-Feed leidet (zumindest zeitweise) unter akutem Ideenmangel. Sie haben den Verdacht, dass Sie ständig dieselbe Art von Fotos posten und sich Ihre Marke auf Instagram kaum von anderen unterscheidet? Dann haben wir das richtige Rezept für Sie. Der folgende Leitfaden will Ihnen bei Ihrer Instagram-Arbeit mit Ideen und gutem Rat unter die Arme greifen. Mehr Engagement: Ideen für Instagram-Posts zur Steigerung der Interaktionen Blick hinter die Kulissen Sie sind mehr als eine Marke – Sie sind eine Community. Werden Sie zum Botschafter für Ihr Team und die Menschen hinter der Unternehmensfassade. Präsentieren Sie Inhalte, die einen Blick hinter die Kulissen bieten. Diese eignen sich besonders gut für Instagram-Posts, weil sie Ihre Firma menschlich zeigen, indem sie die Menschen, die für Ihre Marke arbeiten, in den Fokus stellen. Ihre Zielgruppe kann so erkennen, worum es bei Ihrer Marke wirklich geht, und eine persönliche Verbindung zu Ihnen und dem, wofür Sie stehen, aufbauen. https://www. instagram. com/p/BCvoDTnrd02/ Einige Ideen für den Blick hinter die Kulissen auf Instagram Mitarbeiterporträts, auch von leitenden Angestellten und dem Top-Management Führungen durch die Arbeitsumgebung, damit die Nutzer sehen, wo und wie Ihre Produkte hergestellt werden Kurzdokus über Haustiere im Büro. Wenn in Ihrem Büro Hunde erlaubt sind, erstellen... --- ### Social Selling: l'importanza dei social per chi si occupa di vendite > Ti occupi di vendite? Allora punta su una strategia di Social Selling e Personal Branding. Come? Parti dall'ottimizzazione della tua presenza sui social. - Published: 2017-05-08 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/social-selling-importanza-dei-social-per-chi-si-occupa-di-vendite/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345559 Il Social Selling - l'insieme delle strategie sui social media volte a trovare, costruire e mantenere relazioni effettive con i clienti in un'ottica di vendita - non solo è un trend di cui si parla sempre più frequentemente, ma è in primo luogo una necessità sempre più impellente. I social, d'altra parte, sono un canale che nessuna azienda può più sottovalutare: buona parte dei clienti, e dei potenziali clienti, sono prima di tutto utenti dei social media. Passano gran parte del loro tempo sulle piattaforme di social network, ed è lì che vanno intercettati. Ma le tecniche "tradizionali" di vendita non possono essere applicate allo stesso modo sia offline che online. L'ottica push a tutti i costi - spesso insistente e fastidiosa - già non ha vita facile nei contatti diretti, figuriamoci online. Una buona presenza sui social media non è quindi prerogativa solo di chi si occupa di marketing e comunicazione. I Sales non possono permettersi di essere invisibili, e poi comparire magicamente all'istante, nel momento in cui devono proporre un'offerta o persuadere alla vendita. Costruire e curare la propria immagine professionale (e non) sui social, farne un brand riconoscibile, fidato e in grado di influenzare potenziali clienti, è un ottimo modo per "preparare il terreno" con i tempi giusti e aumentare le possibilità di vendita nel lungo periodo. Ecco perché una buona strategia di Social Selling deve passare attraverso azioni mirate di Personal Branding anche per i Sales. Partiamo dalla definizione di Riccardo Scandellari (e chi meglio di... --- ### Werbung auf Snapchat: Ein umfassender Leitfaden für Unternehmen > In diesem umfassenden Leitfaden zum Thema Werbung auf Snapchat befassen wir uns mit einigen der wichtigsten Methoden zum Einsatz von Snapchat Ads. - Published: 2017-05-04 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/werbung-auf-snapchat-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345630 2017 dürfte für Snapchat zu einem aufregenden Jahr werden. Auch in Europa, aus dem mittlerweile 50 Millionen Nutzer stammen, so wird zumindest spekuliert. Um die 3 Millionen sollen es Stand 2016 in Deutschland sein – Tendenz steigend. Dass Instagram fleißig dabei ist, Snapchat-Features zu kopieren, spricht für die Attraktivität der Social Media-App. Weltweit ist das junge Unternehmen insbesondere bei jungen Nutzern längst ein Erfolgsmodell. Mit weltweit mehr als 150 Millionen Nutzern täglich, die sich jeden Tag 10 Milliarden Videos ansehen, hat Snapchat ein äußerst aufmerksames und engagiertes Publikum, das sich sich schon aufgrund seiner Größe nicht länger ignorieren lässt. In diesem umfassenden Leitfaden zum Thema Snapchat-Werbung befassen wir uns mit einigen der wichtigsten Methoden zum Einsatz von Snapchat Ads. Sie erfahren, wie Sie Ihre Fans erreichen und Ihre Marke auf dieser mächtigen Social Media-Plattform ins rechte Licht setzen können. Warum Sie auf Snapchat werben sollten Snapchat ist vor allem für die Marken interessant, deren Zielmarkt sich mit der Kernzielgruppe von Snapchat deckt. Wie das Beratungsunternehmen Millward Brown ermittelt hat, gehören 88 Prozent der Nutzer, die Snapchat Ads einer vor kurzem durchgeführten Kampagne für ein Herren-Deodorant betrachteten, der Kernzielgruppe der 13- bis 34-Jährigen an – was insofern nicht verwundert, da ganze 86 Prozent der Snapchat-Nutzer in den USA in diese Altersgruppe fallen. Das Social Media-Netzwerk erreicht Tag für Tag 41 Prozent aller 18- bis 34-Jährigen in den Vereinigten Staaten. Die von Snapchat angebotenen Anzeigenformate geben Marken die Möglichkeit, ihre Werbebotschaften in Discover-Inhalten oder zwischen Snapchat-Stories zu platzieren. Interaktive Formate wie gesponserte... --- ### Facebook Live Video für Unternehmen: Der XXL- Leitfaden > Facebook Live Video ist eine Erfolgsgeschichte und wird ständig weiterentwickelt. Alles, was Sie darüber wissen müssen, erklärt dieser Blog-Beitrag. - Published: 2017-04-27 - Modified: 2017-12-12 - URL: https://blog.hootsuite.com/de/facebook-live-video-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345521 - Network: Facebook Facebook Live Video ist schon jetzt eine Erfolgsgeschichte und wird ständig weiterentwickelt – seit Dezember 2016 kann auch in 360 Grad live gestreamt werden. Ob Schönheitsbehandlung oder die Vorstellung neuer Fernsehserien – das Format setzt sich zunehmend auch in Deutschland durch. Kein Wunder, denn was Präsidentschaftsdebatten und Verfolgungsjagden mit schnellen Autos, aber auch Kochsendungen und Talkrunden gemeinsam haben, liegt auf der Hand. Sie sind live am besten. Die erste Liveübertragung im Fernsehen wurde 1951 ausgestrahlt. Damals hielt der amerikanische Präsident eine Rede vor der Friedenskonferenz mit Japan in San Francisco. Seit diesem Zeitpunkt durften wir unzählige politische Veranstaltungen, Talkshows, aktuelle Nachrichten und natürlich beliebte Unterhaltungs-Shows wie „Wetten, dass... ? “ live und in Echtzeit verfolgen. Im Laufe der Zeit haben wir viele aufstrebende und wieder verebbende Trends erlebt – Live Video ist und bleibt jedoch höchst populär. Neue Technologien haben das Thema Live-Übertragung belebt und dafür gesorgt, dass aus Social Media-Videos die Welt der Live-Social Media-Videos wurde. Und wo kann man seine Live-Sendungen besser streamen als auf dem größten Social Media-Netzwerk von allen? Kein soziales Netzwerk wird mehr – und von mehr Menschen – genutzt als Facebook. Ende 2015 stellte der Social Media-Riese seine eigene Live-Video-Funktion „Facebook Live” der Öffentlichkeit vor. Seitdem hat sich Videostreaming auf der Plattform zu einem bedeutenden Faktor entwickelt. Und die Relevanz von Livestreams für Unternehmen und Marken nimmt weiter zu. Was ist Facebook Live? Facebook Live ist die Video-Livestreaming-Funktion des Social Media-Netzwerks. Die Nutzer benötigen nur ihre Smartphones, um Live-Videos auszustrahlen. Das Feature steht sämtlichen... --- ### Les 5 meilleurs outils d'analyse de l'opinion sur les médias sociaux ! > Ecoutez avec attention ce qui se dit de votre marque en utilisant des outils d'analyse de l'opinion sur les médias sociaux pour faciliter votre démarche ! - Published: 2017-04-26 - Modified: 2017-05-02 - URL: https://blog.hootsuite.com/fr/outils-danalyse-de-lopinion-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_345488 Aimeriez-vous savoir ce que disent les personnes qui parlent de vous ? Les entreprises, elles, n'ont pas à se poser la question. Elles doivent savoir ce que le public dit de leur marque. Il est important pour elles d'écouter avec attention ce qui se dit à leur propos sur les médias sociaux et surtout de savoir si la tendance est positive ou négative. Les outils d'analyse de l'opinion peuvent faciliter cette démarche. Nous nous sommes entretenus avec Nick Martin, coordinateur des interactions digitales chez Hootsuite, pour lui demander pourquoi l'opinion sur les médias sociaux joue un rôle si important et quels outils il utilise au quotidien. #1 - Qu'est-ce que l'opinion sur les médias sociaux ? Si vous êtes satisfait des 10 000 mentions de votre marque générées sur Twitter la semaine dernière, vous risquez bien de perdre le sourire si ces mentions s'avèrent être des réclamations. L'analyse de l'opinion sur les médias sociaux permet de déterminer l'état de santé de votre stratégie digitale. Nick Martin nous explique : « L'opinion sur les médias sociaux correspond à l'impression positive ou négative qui se dégage d'une publication ou d'une interaction. » Le suivi de l'opinion vous permet de comprendre ce que ressent l'auteur d'une publication. Vous bénéficiez ainsi du contexte nécessaire pour agir et répondre. #2 - Pourquoi l'opinion sur les médias sociaux est-elle importante ? 1. Elle fournit des informations sur votre public Les spécialistes du marketing ont tout intérêt à disposer d'autant d'informations que possible sur leur public. En... --- ### Pinterest: è un social network oppure no? > Pinterest non è un social network. Questo, almeno, è quanto precisano i suoi vertici. Ma perché questa presa di posizione? Quali sono le motivazioni reali? - Published: 2017-04-25 - Modified: 2017-05-08 - URL: https://blog.hootsuite.com/it/pinterest-social-network-oppure-no/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345502 Spoiler: Pinterest non è un social network. Ah no? Così pare. Questo, almeno, è quanto il suo CEO Ben Silbermann ha recentemente - e nuovamente - dichiarato. E non è una sorpresa: in effetti, da almeno un paio d'anni è in atto il tentativo di scrollarsi di dosso questa etichetta, anche se l'impresa non è così semplice e immediata. Pinterest non vuole essere definito un social Già a marzo del 2015 l'Head of Brand David Rubin aveva dichiarato con enfasi: “La realtà è che le persone vanno su Pinterest per se stesse". Pochi mesi dopo, lo stesso Silbermann aveva aggiunto: “Quando metti un Pin su qualcosa, di fatto lo stai salvando per te stesso. C'è qualcosa che ti tornerà utile in un secondo momento. Penso che sia davvero differente" Insomma, lo scopo di Pinterest sembrerebbe più quello di cercare, trovare e tenere traccia di contenuti che ci interessano per svariati motivi e a cui vorremo poter attingere in futuro. L'aspetto di condivisione e connessione, invece, sarebbe decisamente in secondo piano. Ma è davvero così? Forse non del tutto. Stando ad un'altra dichiarazione di Rubin, uno dei principali motivi della crescita di Pinterest negli ultimi anni sarebbe proprio la condivisione, il passaparola (tanto da consentire un ricorso molto limitato alla pubblicità). Una contraddizione? Forse. Sta di fatto che ora la presa di posizione è ancora più forte, e i vertici di Pinterest sentono insistentemente il bisogno di rimarcare le distanze dai social network - primo fra tutti Instagram. Due novità per... --- ### 5 Expertentipps für den Aufbau Ihres Markenbotschafter-Programms > Die Hootsuite-Experten erläutern die besten Tipps zum Aufbau eines starken Markenbotschafter-Programms in den sozialen Netzwerken. - Published: 2017-04-25 - Modified: 2017-05-02 - URL: https://blog.hootsuite.com/de/expertentipps-fuer-markenbotschafter-programm/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345202 Ist es nicht toll, wenn Menschen positiv über Ihr Produkt berichten? Es ist sogar noch besser, wenn sie diese großartigen Bewertungen mit anderen teilen. Und das auch noch kostenlos. Genau das ist es, worum es beim Thema Markenfürsprache geht: Ihre Kunden zu ermutigen und Ihnen eine Möglichkeit zu bieten, begeisterte Botschafter Ihrer Marke zu werden. Social Media ist ein großartiger Kanal, um dies zu erreichen. Wir haben uns bereits mit dem Aufbau eines Markenbotschafter-Programms für Ihre Marke befasst. Jetzt möchten wir noch tiefer einsteigen: Alicia Taggio, Advocate Marketing Manager bei Hootsuite, erläutert uns ihre besten Tipps zum Aufbau einer starken Markenfürsprache in den sozialen Netzwerken. 1. Gehen Sie bei der Auswahl Ihrer Zielpersonen strategisch vor Das Targeting von Social Media-Influencern mit einer großen Reichweite mag für manche Marken funktionieren. Jedoch muss es sich nicht immer um die ganz großen Zahlen drehen. Was wirklich wichtig ist, sind engagierte Botschafter, die den Wert Ihrer Marke steigern. Hier bei Hootsuite verbinden wir uns gerne mit Menschen, die eine ehrliche Begeisterung und Leidenschaft für das Thema Social Media-Marketing mitbringen. Einige dieser Fürsprecher sind bereit, sich vor ein Publikum mit 400 Branchenkollegen zu stellen und über unsere Branche sowie unsere speziell dafür entwickelten Tools zu sprechen. Diese Markenbotschafter haben vielleicht nicht die meisten Follower. Die Tatsache, dass sie sich jedoch soweit mit unserer Marke identifizieren, dass wir ihnen das Vortragen in unserem Namen erlauben, ist eine enorm starke Aussage. Profi-Tipp: Definieren Sie vorab, welche Qualitäten potenzielle Fürsprecher mitbringen müssen, um Ihre Marke optimal zu repräsentieren.... --- ### Twitter Hacks, die Sie vielleicht noch nicht kennen > Twitter verfügt über zahlreiche Funktionen, mit denen Sie Ihre Kapazitäten punktgenau einsetzen können. Wir haben einige Twitter Hacks zusammengetragen. - Published: 2017-04-24 - Modified: 2018-04-12 - URL: https://blog.hootsuite.com/de/unbekannte-twitter-hacks/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345517 Auf Twitter bedeutet ein guter Kundenservice bares Geld. Das Kurznachrichten-Netzwerk ist für Social Media-Vermarkter nach wie vor eine gute Investition. Laut einer neuen Twitter-Studie würden 20 Prozent der Kunden mehr als den Durchschnittspreis für ein Produkt ausgeben, wenn ein Unternehmen auf einen Kunden-Tweet antwortet. Und je schneller die Antwort erfolgt, umso höher steigt das Umsatzpotenzial für das Unternehmen. Auch als Kommunikationskanal für Firmen und Behörden bringt sich der Zwitscher-Dienst in Position. Gute Gründe, um die umfangreichen Funktionen von Twitter näher unter die Lupe zu nehmen. Mit 313 Millionen aktiven Nutzer pro Monat zählt Twitter zu den größten sozialen Netzwerken. Die Zahl der potenziell sinnvollen Kontakte ist enorm. Doch mehr als 500 Millionen Tweets pro Tag haben auch ihre Nachteile. Es ist schwierig, bei relevanten Themen auf dem Laufenden zu bleiben, für die Sichtbarkeit Ihrer Tweets zu sorgen und die in Twitter investierte Zeit bestmöglich zu nutzen. Erfreulicherweise verfügt Twitter über zahlreiche Funktionen, mit der Sie Ihre Kapazitäten punktgenau einsetzen können. Wir haben 21 Tipps und Tricks für Ihre Twitter-Strategie zusammengestellt. Einige der weniger bekannten Funktionen können enorm hilfreich sein. Aber dafür müssen Sie erst einmal wissen, dass es sie gibt. Inhaltsverzeichnis Allgemeine Tipps und Tricks für Twitter Tipps und Tricks für die Twitter-Suche Ein Tipp für Ihr Twitter Profil Tipps und Tricks für Twitter Listen Tipps und Tricks für Rich Media auf Twitter Allgemeine Tipps und Tricks für Twitter 1. Emojis vom Desktop hinzufügen Auch wenn Ihnen mittlerweile 280 Zeichen zur Verfügung stehen, sind platzsparende Emojis praktisch. Über Ihr Smartphone... --- ### 5 Redes sociales en el olvido que han fracasado en los últimos años > Tenemos mucho que aprender de las redes sociales en el olvido. Descubre por que fallaron y que enseñanzas nos han dejado en los últimos dos años. - Published: 2017-04-21 - Modified: 2017-04-20 - URL: https://blog.hootsuite.com/es/redes-sociales-en-el-olvido/ - Categories: Estrategia - Tags: Español - : pll_wpml_345496 Redes sociales en el olvido ... ¿Cómo se estima el tiempo de vida de una red social? Te responderé con la palabra que los consultores más utilizan, “depende”. Este cálculo es muy variable y dependerá de muchos factores, pero sin duda alguna el atributo más grande que cualquier plataforma social puede tener son sus usuarios. 5 Redes sociales en el olvido Recuerdas aquellas redes sociales fundadas en los 90’s que poco a poco fueron fracasando. Sí, bueno si es de ellas de las que quieres aprender, tenemos otro artículo que te podría interesar más. Sin embargo, el día de hoy nos enfocaremos en aquellas redes que fueron cerradas, sufrieron un cambio total, o fueron adquiridas por otras compañías en los últimos dos años. “Vine y Beme” huracanes de las redes sociales Estas dos redes son las últimas víctimas de la velocidad feroz de la industria. Ambas redes vivieron una etapa inicial muy prometedora, una etapa con miles de nuevos usuarios nuevos cada día. De cualquier forma, su caída fue casi tan rápida como su desarrollo. Vine La premisa de Vine era muy prometedora, compartir microvideos. Tal como con Twitter, la longitud de los mensajes era una de las características más importantes de la red, con la diferencia de que Vine se enfoca en video. Si algo nos enseñó el 2016 es que el video domina las redes sociales, por lo cual la evolución de un Tuit a un Vine resulta un tanto obvio. Tal vez esta fue la razón por... --- ### Comment réaliser une analyse concurrentielle des médias sociaux ? > Consultez ce guide rapide pour mener une analyse concurrentielle efficace sur les médias sociaux et élaborer une stratégie digitale gagnante. - Published: 2017-04-21 - Modified: 2024-10-15 - URL: https://blog.hootsuite.com/fr/analyse-concurrentielle-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_345460 Vous avez beaucoup à apprendre de vos concurrents : de leurs réussites, de leurs échecs... pour ainsi dire toutes les actions qu'ils entreprennent ! Ce guide a pour objectif de vous aider à réaliser une analyse concurrentielle sur les médias sociaux afin de mieux comprendre les entreprises de votre marché. Ici il n'est pas question d'approche scientifique, car cela impliquerait de collecter, d'analyser et d'interpréter des milliers de points de données, ce qui ne semble pas réaliste compte tenu du budget restreint de la plupart des entrepreneurs. Cette méthode vous apportera toutefois une vision claire de l'actualité des médias sociaux et vous aidera à élaborer une stratégie gagnante. #1 - En quoi consiste une analyse concurrentielle ? Selon le magazine Entrepreneur, cela consiste à identifier vos concurrents et à évaluer leurs stratégies afin de connaître leurs atouts et leurs faiblesses par rapport à ceux de votre produit ou service. Dans le contexte des médias sociaux, la définition est un peu différente : il s'agit d'analyser les comptes et l'activité de vos concurrents pour avoir une vision globale du paysage digital dans votre secteur. #2 - Comment mener une analyse concurrentielle ? Pour comprendre vos concurrents et leurs intentions sur les médias sociaux, vous devrez les identifier, récolter des informations les concernant et en déduire un profil clair. Nous allons voir tout cela dans ce guide. Nous vous indiquerons également plusieurs outils en ligne qui simplifieront considérablement cette démarche. 1. Identifiez vos concurrents Certaines entreprises n'auront aucun mal à identifier leurs... --- ### Comment augmenter votre nombre de vues sur YouTube ? > Augmentez votre nombre de vues sur Youtube ! Suivez ce guide pour attirer l'attention de votre public et générer plus de vues ! - Published: 2017-04-20 - Modified: 2017-05-02 - URL: https://blog.hootsuite.com/fr/augmenter-le-nombre-de-vues-sur-youtube/ - Categories: Stratégie - Tags: Français - : pll_wpml_345456 Faisons un saut dans le passé : en 1939, un film connaît un véritable flop lors de sa sortie. La société de production MGM enregistre une perte s'élevant à 1,145 millions de dollars... Aujourd'hui, cet échec est considéré comme l'un des meilleurs longs-métrages de l'histoire et constitue le film le plus regardé à la télévision. Le Magicien d'Oz se caractérisait par un contenu de qualité, mais il lui manquait un ingrédient essentiel : un public. Même si vous diffusez des contenus de grande qualité sur votre chaîne YouTube, vous risquez de passer à côté d'opportunités en or si vous ne parvenez pas à capter l'attention de votre audience et à générer suffisamment de vues. Ceci dit, générer un nombre élevé de vues est plus facile à dire qu'à faire. Nous avons rédigé le guide suivant pour vous aider à attirer votre public sur YouTube (et à éviter à votre marque de faire un flop). Augmenter le nombre de vues sur YouTube #1 - Demandez à votre audience de s'abonner à votre chaîne Pour augmenter le nombre de vues, l'un des meilleurs leviers consiste à demander à votre audience de s'abonner à votre chaîne. Ainsi, elle sera informée de la publication de nouveaux contenus, ce qui vous incitera à suivre un calendrier de publication régulier. Pour inciter votre audience à s'abonner à votre chaîne, la méthode la plus simple est d'inclure un appel à l'action clair et simple (par le biais de vos vidéos ou des médias sociaux) Vous doutez de... --- ### Assistenza Clienti sui social media? Certo, in modo proattivo però! > Fare assistenza clienti sui social media è fondamentale oggigiorno. Ma non aspettare che sia il cliente a chiederti aiuto, attua una strategia proattiva! - Published: 2017-04-19 - Modified: 2020-01-22 - URL: https://blog.hootsuite.com/it/assistenza-clienti-sui-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345455 - Network: Twitter Porta l'Assistenza Clienti sui social ad un livello superiore. Come? Con un approccio proattivo Ricoprendo il ruolo di Social Channel Lead per il team di Assistenza Clienti Hootsuite, ho avuto modo di consultare svariati studi che sottolineano l'importanza dei social come parte integrante di una strategia di supporto ai clienti. Senza contare che ho potuto toccarne con mano i vantaggi - come ad esempio la riduzione dei ticket e dei tempi della prima risposta - con una conseguente maggiore soddisfazione della clientela. L'assistenza clienti sui social è, per sua stessa natura, reattiva: reagisce, cioè, ad uno stimolo. Sia che parta con una chiamata ad un call center, sia che inizi con un messaggio su Twitter da parte di un utente, la maggior parte dell'assistenza ai clienti viene offerta quando qualcuno contatta il servizio ponendo una domanda o un problema. In un call center tradizionale si possono svolgere solo azioni reattive: alzare la cornetta, risolvere il problema, riattaccare e ripetere il processo con il cliente successivo. Tuttavia, il vantaggio fondamentale del fornire assistenza sui social è che non ci si limita alle interazioni individuali. Di conseguenza, il raggio d'azione del servizio di assistenza clienti sui social media dovrebbe andare ben oltre la semplice risposta alle domande. Il passo successivo è la proattività, che ti permetterà di offrire un'esperienza di tutt'altro livello ai tuoi clienti. Quando si fa assistenza clienti sui social, non bisogna limitarsi solo a rispondere alle domande degli utenti. Non sempre avrai una menzione o un messaggio di aiuto... --- ### Branding digital: El siguiente paso para tu negocio y tu marca está en las redes sociales > Las redes sociales te ofrecen la oportunidad de consumar el branding digital de tu marca y tu negocio con contenido creativo y único. - Published: 2017-04-19 - Modified: 2017-04-18 - URL: https://blog.hootsuite.com/es/branding-digital-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_345453 Branding digital ... El concepto de branding en los negocios, en especial al crear una marca no es algo desconocido. Sin embargo, esto continúa siendo un reto en las redes sociales. Mercadólogos y diseñadores tienen y tendrán que definir sus marcas en estas plataformas si quieren que sus negocios crezcan y se expandan. El branding de tu negocio en redes sociales Hoy en día todos los negocios, sin importar su tamaño deberían de contar con cuentas en redes sociales. No es necesario tener un perfil en cada plataforma; por el contrario, esto podría ser contraproductivo para las PyMEs que no tienen los recursos para mantener todos estos canales de comunicación. Sin embargo, sí es necesario contar con una cuenta de Facebook o Twitter. Esto te permitirá promocionar tu negocio, atender a tus cliente, definir tu marca, entre muchas otras funciones. Bono: ¿No estás seguro cuál debería de ser la primera red social de tu negocio? No te preocupes, en este artículo te mostramos los pros y contras de las redes sociales más grandes en Latinoamérica. Define tu marca Existen millones de compañías con mensajes comunes y sin valor. El verdadero reto en definir una marca no está en enlistar los artículos que tu negocio vende; el desafío es encontrar una manera de decirlo que nadie más haya utilizado y hacerla tuya. “No vendemos carros, vendemos sueños” Enzo Ferrari - Fundador de Ferrari El ejemplo anterior es probablemente una de las mejores formas en que se ha definido a una compañía.... --- ### 6 Ideas to Borrow from Creative Social Media Carousel Ads > Want to test your own carousel ad campaign on Facebook or Instagram? Read on for some examples and ideas to get you started. - Published: 2017-04-19 - Modified: 2023-02-24 - URL: https://blog.hootsuite.com/ideas-creative-carousel-ads/ - Categories: Strategy - Tags: English - : pll_wpml_345452 If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram. Each image has its own link, which means more space for advertisers to stretch their creativity. On Facebook, carousel ads drive 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than ads with a single image. Want to test your own carousel ad campaign? Read on for some examples and ideas to get you started. 6 examples of creative carousel ads 1. Airbnb Airbnb repurposed one of their slideshow posts on Instagram as a creative carousel ad promoting their new Experiences offerings. The post is a beautiful panorama photograph of a long paddle boat, divided into three shots. The text accompanying the post highlights the hosts and how they use Airbnb to give guests a once-in-a-lifetime experience. https://www. instagram. com/p/BSjV_ZxAK7I/? taken-by=airbnb With this carousel ad, Airbnb shines a spotlight on their valuable hosts while showing users the unique benefits of traveling with Airbnb. The post’s call to action includes a link to other San Francisco experiences available through Airbnb. Like Airbnb, your brand can use a panorama format with carousel ads to: Show off your new office space Share an event experience... --- ### Hootsuite prend ses nouveaux quartiers à Paris ! > En pleine phase de développement, Hootsuite vient d'inaugurer ses nouveaux bureaux parisiens rue Lafayette et étoffe ses équipes en France ! - Published: 2017-04-14 - Modified: 2017-04-19 - URL: https://blog.hootsuite.com/fr/hootsuite-prend-ses-quartiers-a-paris/ - Categories: Strategy - Tags: Français - : pll_wpml_345429 En pleine phase de développement, la start-up canadienne vient d'inaugurer ses nouveaux bureaux parisiens et étoffe ses équipes en France ! #1 - Nouvelle adresse : Hootsuite s’installe rue Lafayette ! Il y a du nouveau chez Hootsuite France ! Nous avons quitté la rue du 4 septembre dans le IIe arrondissement pour emménager au 33 rue Lafayette dans le IXe arrondissement de Paris. Nous nous sommes installés dans les premiers espaces de WeWork, le spécialiste du co-working. Le géant américain vient de faire son entrée sur le marché français en inaugurant de nouveaux locaux au coeur de la capitale et nous sommes très heureux d'être l'une des premières entreprises à faire partie de l'aventure ! Notre nouveau siège reste très accessible, positionné dans le 9ème, au coeur de l'écosystème des start-ups parisiennes et proche de nos clients et partenaires. #2 - Ambiance start-up ! Nous avons récemment déballé tous nos cartons et inauguré les lieux ! Maintenant nous avons la chance d'occuper un immeuble art déco qui fut autrefois le siège d'Areva. On y retrouve des espaces de travail plus grands et encore plus conviviaux entièrement dédiés au co-working pour répondre aux attentes de nos effectifs en constante évolution. Nous disposons d'un cadre de travail à la fois agréable et inspirant, des éléments essentiels pour stimuler nos équipes et garder un esprit start-up. Les aménagements modernes et le design trendy font régner une atmosphère parisienne dans laquelle nous pouvons collaborer ensemble et recevoir nos clients le temps d’un meeting.... --- ### Snapchat para negocios: La guía definitiva de mercadotecnia > Utilizar Snapchat para negocios es la siguiente barrera que las marcas tendrán que cruzar. Revisa nuestra guía completa y definitiva para crear tus snaps - Published: 2017-04-13 - Modified: 2017-04-12 - URL: https://blog.hootsuite.com/es/snapchat-para-negocios/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_341423 - Network: Snapchat Snapchat para negocios es la nueva barrera que las marcas tendrán que cruzar para alcanzar a los mileniales. Todos los días, Snapchat llega al 41% de las personas de 18 a 34 años en los Estados Unidos. Si estas estadísticas no te sorprenden, quizá te sorprenda más saber que la mitad de todos los nuevos usuarios que se registran en Snapchat tiene más de 25 años. No es broma. Puedes aprender algunas cosas de estos usuarios mayores. Debido a la enloquecida popularidad de la aplicación, es difícil creer que Snapchat se lanzó hace cuatro años. Más de 150 millones de personas usan Snapchat y ven alrededor de 10 mil millones de videos todos los días. Para un experto en marketing de redes sociales inteligente, eso debería representar 10 mil millones de oportunidades diarias para dar a conocer su marca. Si no estás familiarizado con la aplicación, te decimos lo que necesitas saber: una persona o marca en Snapchat puede enviar fotos y videos, llamados Snaps, a sus amigos y seguidores. Después, estos Snaps se pueden ver hasta por 10 segundos antes de que desaparezcan. Los filtros de colores, efectos de caras cambiando, mensajería y otras divertidas funciones han contribuido a que esta aplicación tenga un éxito desenfrenado con gente de todas las edades. Por ejemplo, Starbucks, la adorada marca de bebidas, lanzó una campaña de bebidas frías para el verano. Debido a la popularidad de sus deliciosos Frappuccinos, la promoción le dio la oportunidad a los clientes de Starbucks de... --- ### Wie Ihr Unternehmen das Meiste aus der neuen Album-Funktion von Instagram herausholt > Mit der neuen Instagram Album-Funktion können Sie einem Beitrag bis zu 10 Fotos und Videos hinzuzufügen. Besonders Unternehmen können davon profitieren. - Published: 2017-04-13 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/neue-instagram-album-funktion/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345412 - Network: Instagram Instagram führt die Möglichkeit ein, einem Beitrag bis zu 10 Fotos und Videos hinzuzufügen, im Album-Stil sozusagen. Ähnlich dem Storytelling-Format von Snapchat können sich Nutzer mit einem Wischen jedes einzelne Element des Beitrags ansehen. Bild: Instagram Blog Einige Veröffentlichungen kritisieren bereits den Tod von Instagrams Kultur der behutsamen Kuration von Inhalten. Tatsächlich bietet diese Änderung jedoch jede Menge Möglichkeiten, das gilt besonders für Unternehmen. Aufgepasst: Diese Veränderung bedeutet, dass Sie letzendlich Karussell-Anzeigen – ein sehr ansprechendes und interaktives Anzeigenformat, das zehnmal besser als reguläre Anzeigen funktioniert – völlig kostenlos erstellen können. Genau wie die Karussell-Anzeigen erlaubt Ihnen das neueste Feature von Instagram, mehrere Fotos und Videos zu kombinieren. Somit können Sie ansprechende Geschichten erzählen und Informationen auf bestmögliche Art und Weise vermitteln. 5 Möglichkeiten, wie Unternehmen die neue Album-Funktion von Instagram verwenden können Alben sind eine einfache Möglichkeit, um einen interaktiven Beitrag zu kreieren. Von daher stellen sie für Marken auch einen unkomplizierten Weg dar, um Rich-Media-Inhalte zu teilen und das Engagement mit Followern zu fördern. 1. Produkte präsentieren Egal, ob Sie verschiedene Produkte vorstellen oder die Funktionen eines einzelnen Produkts herausstellen möchten: Das Album-Format ist eine großartige Möglichkeit, um Menschen über Ihr Angebot zu informieren. 2. Geschichten erzählen Ein Bild sagt mehr als tausend Worte. Wie viel sind dann 10 Fotos und Videos wert? So. Viel. Mehr. Alben geben Marken die Möglichkeit, im Rahmen des Storytellings neue kreative Wege zu gehen und Geschichten in mehrere Teile zu unterteilen, um sie so noch mitreißender für die Zielgruppe zu machen. 3.... --- ### ¿Cómo utilizar WeChat para negocios? > El social oscuro cada vez es más grande en las redes sociales. Utiliza nuestra guía para utilizar WeChat para negocios y no te quedes atrás. - Published: 2017-04-12 - Modified: 2017-04-10 - URL: https://blog.hootsuite.com/es/como-usar-wechat-para-negocios/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Participación en redes sociales - Tags: Español - : pll_wpml_343818 WeChat para negocios es un tema que se ha utilizado por un par de años en Asia, pero es relativamente nuevo en los países Latinos. Imagina un país de más de 1. 3 millones de personas sin acceso a Facebook, Instagram o Twitter. Ahora imagina que más de la mitad esas personas, 846 millones, para ser más precisos, utilizan una línea de servicio social para conversar y compartir con los amigos, leer noticias, jugar, realizar un seguimiento de sus objetivos de fitness, realizar llamadas de voz y video, comprar en línea e incluso pagar el almuerzo. Esto no es una fantasía. El país es China y el servicio es WeChat. Con un promedio de 570 millones de usuarios que inician sesión en WeChat cada día y utilizan las múltiples funciones del servicio durante todo el día (60% de los usuarios abren la aplicación más de 10 veces por día), WeChat marketing ofrece una poderosa manera de conectarse con los consumidores. Imagen cortesía de eMarketer. ¿Qué es WeChat para negocios? WeChat es, en esencia, una aplicación de mensajería, pero que en realidad es solo una fracción de lo que puede hacer el servicio. También ofrece funciones de redes sociales más tradicionales como video y compartir imágenes, juegos, stickers y la capacidad de compartir y conectarte con tus amigos a través de Momentos de WeChat. Imagen cortesía de Chatterbox de WeChat: el blog oficial de WeChat. Pero es también una plataforma de comercio social, incorporando WeChat Stores para compras en línea y... --- ### Mastodon: Nueva tecnología en las redes sociales > Mastodon es una de las compañías que realmente ofrece una nueva tecnología en las redes sociales al hacer su código Open Source, descubre más aquí. - Published: 2017-04-06 - Modified: 2017-04-05 - URL: https://blog.hootsuite.com/es/nueva-tecnologia-en-las-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_345346 Nueva tecnología en las redes sociales aparece muy a menudo. Cada par de semanas nos enteramos de una nueva actualización a Facebook o Twitter. Pero si bien, los cambios tienden a ser muy provechosos para estas redes, las mejoras parecen ser graduales. Me refiero a que con cada actualización no se intenta generar una tecnología disruptiva que cambie el sector empresarial, sino que estas "Updates" tienen el objetivo de mejorar la experiencia de sus usuarios. ¿Que es Mastodon? Mastodon es una nueva red social que ha hecho su código Open Source. ¡Así es! El código de programación es público, lo que permite que diseñadores de aplicaciones puedan utilizar sus APIs públicas para integrar sus programas a esta red. En su página oficial, el servicio se describe cómo: "Mastodon is a free, open-source social network. A decentralized alternative to commercial platforms, it avoids the risks of a single company monopolizing your communication. Pick a server that you trust — whichever you choose, you can interact with everyone else. Anyone can run their own Mastodon instance and participate in the social network seamlessly. " "Mastodon es una red social gratis y Open Source. Una alternativa descentralizada a las plataformas comerciales, y evade el riesgo de tener una sola red monopolizando tus comunicaciones. Elige un servidor en el que confíes — cualquiera que escojas, podrás interactuar con todos los demás. Cualquiera puede tener un Mastodon y participar en la red social sencillamente. " Nueva tecnología en las redes sociales Además de tener un... --- ### Come gestire una campagna elettorale sui social media con Hootsuite > Come gestire una campagna elettorale sui social media in modo ottimale? Ecco almeno 10 validi motivi per cui utilizzare Hootsuite. - Published: 2017-04-06 - Modified: 2017-04-12 - URL: https://blog.hootsuite.com/it/gestire-una-campagna-elettorale-sui-social-media-con-hootsuite/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345263 Come gestire una campagna elettorale sui social media? Il prossimo 11 giugno, 1021 comuni italiani andranno alle elezioni amministrative. Per tutti i candidati a sindaco, una gestione ottimale del web e dei social media sarà importante - se non decisiva - nella loro strategia. Che si abbia a disposizione un team dedicato o una sola persona, Hootsuite può essere uno strumento veramente utile per una gestione semplificata e allo stesso tempo professionale di tutti i canali social. Ecco (almeno) 10 validi motivi per utilizzarlo. #1 Un unico strumento, un’unica password, tutti i social Da Facebook a Twitter, da Instagram a YouTube (ma anche LinkedIn, WordPress e molto altro). Con Hootsuite è possibile gestire proprio tutti i canali social da un’unica piattaforma. Il monitoraggio e la programmazione diventano quindi più facili, ma soprattutto è possibile avere il calendario editoriale aggiornato e visualizzabile in modo semplice per giorno, settimana o mese. #2 Da soli o in team Hootsuite è indispensabile se un’unica persona si trova a gestire molti social, ma non c’è dubbio che sia ancora più utile per la gestione in team. Un team, infatti, ha la possibilità di condividere l'accesso ai social (senza condividere le password), colonne di monitoraggio, chat di messaggistica e l'assegnazione ai diversi collaboratori di compiti come la presa in carico di post o le risposte ai messaggi. Soprattutto quando ci si trova a gestire una campagna elettorale sui social media in più persone, non si può certo rischiare di essere poco coordinati. #3 Flessibile con (quasi)... --- ### Facebook Messenger : Le guide complet pour les entreprises > Ce guide détaillé vous donne les méthodes efficaces pour intégrer l'utilisation de Facebook Messenger dans votre stratégie marketing sur Facebook ! - Published: 2017-04-05 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/facebook-messenger-le-guide-complet-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_345310 - Network: Facebook Oseriez-vous ignorer un canal qui compte un milliard d'utilisateurs actifs par mois ? Si votre marque n'est pas présente sur Facebook Messenger, il n'est pas encore trop tard pour changer d'avis. Si vous faites partie de ceux qui pensent que les applications de messagerie ne sont bonnes que pour les communications personnelles, lisez ce qui suit : une étude menée par Nielsen et commandée par Facebook (infographie en anglais) a montré que le recours aux plateformes de messagerie pour communiquer avec les entreprises arrivait en deuxième position parmi les neuf moyens de communication proposés. Toujours selon cette étude, 53 % des personnes interrogées ont indiqué être plus susceptibles de faire des achats auprès d'une entreprise qu'elles peuvent contacter directement via une application de messagerie. Concrètement, ce sont un million de messages qui sont échangés chaque mois entre clients et entreprises sur Facebook. #1 - Ce que vous devez savoir sur Facebook Messenger L'importance croissante de Facebook Messenger pour les entreprises apparaît d'autant plus clairement lorsque l'on analyse l'utilisation des applications de messagerie dans le cadre des tendances d'utilisation des réseaux sociaux en général. Selon Business Insider, chaque mois, les quatre applications de messagerie les plus populaires comptent 500 millions d'utilisateurs actifs de plus que les quatre réseaux sociaux les plus utilisés. Le type d'application joue également un rôle important. D'après une analyse conduite par Flurry, une agence de Yahoo, le taux de rétention des utilisateurs est, en moyenne, de 11 % sur 12 mois pour toutes les applications mobiles, contre... --- ### Darf ich dieses Foto in den sozialen Medien verwenden? Alles über Social Media Bildrechte > Sie haben das perfekte Bild für Ihren Post gefunden, aber wissen nicht, ob Sie das Foto verwenden dürfen? Alles über Social Media Bildrechte erfahren Sie hier. - Published: 2017-04-03 - Modified: 2017-04-13 - URL: https://blog.hootsuite.com/de/social-media-bildrechte/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345215 Das Urheberrecht gehört zu den meist diskutierten Online-Themen. Reformen werden auch in der EU eingefordert, die Art und Weise bleibt umstritten. Doch wie die kürzliche Einigung der GEMA mit YouTube zeigt, sind selbst starke Kontrahenten in der Lage einen Konsens zu erzielen. Ob Text, Musik oder Bilder: in den sozialen Medien aktive Unternehmen sind gut beraten, fremde Leistungen nicht einfach für ihre eigenen Belange zu verwenden. Doch nicht jeder Social Media-Beauftragte kennt sich im Detail mit den Voraussetzungen für eine Verwertung fremder Inhalte aus – besonders, wenn es um Bildrechte geht. Sie kennen das Problem: Ihr neuer Social Media-Post steht. Die Botschaft, die Sie damit vermitteln möchten, sitzt auf den Punkt. Nun wissen Sie aber, dass Ihr Beitrag auch ein Foto braucht, um zu möglichst vielen Interaktionen anzuregen – immerhin führen Fotos zu 35 Prozent mehr Retweets, und Facebook-Posts mit Fotos erhalten sowohl mehr „Gefällt mir“-Angaben als auch mehr Kommentare. Und Sie haben das perfekte Bild für Ihren Post auch schon gefunden. Es gibt nur einen Haken bei der Sache: Sie wissen nicht, ob Sie das Foto verwenden dürfen, weil Sie beim Thema Bildrechte nicht so richtig durchblicken. Da sind Sie nicht der einzige. Auch ein paar wirkliche Größen sind bei der Bildbeschaffung und im Hinblick auf die Urheberrechtsgesetze bei Fotos schon ins Fettnäpfchen getappt. Hören Sie also lieber auf Ihre innere Stimme, die Ihnen zu flüstert, dass Sie über die Regeln bei Bildrechten genau Bescheid wissen sollten – ein Irrtum kann nämlich schwerwiegende Folgen haben. Im Folgenden erfahren Sie... --- ### Hashtag Instagram: #WellTravelled e Herschel, il brand che lo ha ideato > Hashtag Instagram: come crearne uno di successo per il tuo brand? Ce lo spiega Herschel Supply, il brand dietro all'hashtag #WellTravelled di Instagram. - Published: 2017-04-02 - Modified: 2018-05-30 - URL: https://blog.hootsuite.com/it/hashtag-instagram-welltravelled-herschel-il-brand-che-lo-ha-ideato/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345218 - Network: Instagram Hashtag Instagram: come crearne uno di successo per il tuo brand? L'hashtag #WellTravelled, ideato dal brand Herschel Supply Co. raccoglie le foto di milioni di utenti in tutto il mondo, e rappresenta un esempio assolutamente vincente per mostrare ai brand come fare marketing su Instagram. Abbiamo deciso di intervistare la Community Manager di Herschel, Sheila Lam, e il Global Marketing Director, Mikey Scott, per saperne di più sulla strategia che si cela dietro a questo efficacissimo hashtag (se vuoi, l'intervista è anche disponibile come Hootcast podcast, in lingua inglese). Carried away in Tulum, the #TradeLuggage with @badboi. #WellTravelled Un post condiviso da Herschel Supply Co (@herschelsupply) in data: 29 Mar 2017 alle ore 10:23 PDT Intervista a Herschel Supply Co. In che modo i social media hanno influito sullo sviluppo del vostro brand? È stato abbastanza naturale. Instagram stava appena iniziando a diffondersi. Eravamo già su Facebook ma non avevamo una Pagina ufficiale. Abbiamo deciso di aspettare un attimo finché non avessimo capito cosa volevamo fare. Sapevamo solo che volevamo celebrare le nostre foto, cosa che già facevamo internamente. Abbiamo iniziato a mostrare alla nostra community di utenti come viaggiavamo, creando un nostro marchio di fabbrica nel travel. L'abbiamo raccolto sotto l'hashtag #WellTravelled, e ora anche sotto #CityLimitless. Abbiamo anche realizzato altre piattaforme di storytelling e tipi di contenuti attraverso numerose partnership. The Post Backpack out in Long Beach with photographer @nomadic_habit. See more in today's Story or at the link in bio #CityLimitless Un post condiviso da Herschel Supply... --- ### Rédiger des appels à l'action efficaces sur les médias sociaux > Un appel à l'action pertinent peut faire des miracles ! Suivez nos astuces pour rédiger un appel à l'action efficace pour les médias sociaux. - Published: 2017-03-30 - Modified: 2017-04-04 - URL: https://blog.hootsuite.com/fr/appels-a-laction-efficaces-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_345177 Vous souvenez-vous de la dernière fois où vous avez été invité à vous inscrire pour bénéficier d'un essai gratuit d'un mois ou pour télécharger un guide ? Cette invitation était un appel à l'action, ou CTA, très efficace. Un appel à l'action pertinent peut faire des miracles dans l'univers du marketing : générer plus de trafic vers votre contenu et plus de ventes, et augmenter le nombre de leads ainsi que les taux de conversion. #1 - Qu'est-ce qu'un appel à l'action ? Un appel à l'action incite le lecteur à effectuer une action précise : s'abonner, télécharger un e-book, participer à un événement, cliquer pour obtenir plus d'informations, etc. Où se trouvent les appels à l'action ? Le plus souvent, les appels à l'action se trouvent à la fin des billets de blog ou en bas des pages des sites Web. Ils peuvent également être répartis à divers endroits d'un site ou intégrés aux messages publiés sur les médias sociaux. Le but est de proposer à votre lecteur une action concrète, le plus souvent sous la forme d'un bouton, d'un lien inséré dans le texte ou d'une image. Pour faire simple, un appel à l'action oriente l'utilisateur vers la prochaine étape et doit répondre à la question : « Et ensuite ? » #2 - Pourquoi faut-il apprendre à rédiger des appels à l'action efficaces ? La plus grande valeur ajoutée d'un appel à l'action pour une entreprise est de stimuler son activité. Dans le contexte numérique, plus d'activité... --- ### Hootsuite Hacks: 10 Tricks und Features, die Sie vielleicht noch nicht kennen > Unsere Customer Success Experten verraten in diesem Beitrag praktische Tricks für den Umgang mit dem Hootsuite Dashboard. - Published: 2017-03-30 - Modified: 2017-04-10 - URL: https://blog.hootsuite.com/de/hootsuite-hacks-10-tricks-und-features/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345197 Die Mitglieder des Customer-Success-Teams bei Hootsuite sind Experten für alles, was mit Social Media zu tun hat. Ihr Job dreht sich ganz um die Kunden. Sie sprechen mit ihnen, lösen ihre Probleme und sorgen dafür, dass sie sich mit den Besonderheiten des Hootsuite Dashboards auskennen. Damit auch Sie von ihrem Wissen profitieren, haben wir mit Maria Perez gesprochen – einer unser erfahrensten Mitarbeiterinnen im Bereich Customer Success. Maria verriet uns einige praktische Tricks für den Umgang mit dem Hootsuite Dashboard. Mit diesen Hacks sparen Sie Zeit, bleiben organisiert und lernen besser mit den sozialen Medien umzugehen. Möglicherweise verändern sie sogar Ihr Leben. 10 Hootsuite Hacks, die Ihnen das Leben leichter machen 1. So beobachten Sie, was die Leute aus Ihrem Geschäft auf Instagram posten. Haben Sie sich schon mal gefragt, was Besucher Ihres Ladengeschäfts auf Instagram veröffentlichen, wenn sie sich gerade dort aufhalten? Auf dem Hootsuite Dashboard können Sie lokale Such-Streams einrichten. Das funktioniert ähnlich wie die Seiten für bestimmte Orte, die auf Instagram standardmäßig zur Verfügung stehen. So können Sie sehen, was innerhalb eines bestimmten Standorts gepostet wird – zum Beispiel Fotos und Videos, die aus Ihrem Geschäft oder von einem bestimmten Event geteilt werden. Dieser Hootsuite Hack für Instagram gibt Ihnen eine weitere Möglichkeit, mit Ihrer Zielgruppe zu interagieren und Ihren Kundenkreis möglicherweise zu vergrößern. So finden Sie in Echtzeit und aus nächster Nähe heraus, was die Menschen erfreut oder beschäftigt – und können auch unmittelbar auf Probleme oder Feedback reagieren. So geht's: https://www. youtube. com/watch? v=Ro61fFYIWLw Erfahren... --- ### 7 consejos para promocionar una marca 'aburrida' en redes sociales > Promocionar una marca en redes sociales te da la oportunidad de hacer parecer los eventos más cotidianos como toda una aventura, descubre cómo hacerlo aquí - Published: 2017-03-29 - Modified: 2017-03-28 - URL: https://blog.hootsuite.com/es/promocionar-una-marca/ - Categories: Estrategia - Tags: Español - : pll_wpml_343964 Promocionar una marca ... Hoy en día cuando hablamos de marcas como Nike y Coca-Cola esperamos como clientes que nos presenten campañas divertidas y atractivas en redes sociales. ¿Cómo promocionar una marca en redes sociales? Las empresas que tienen productos nada sofisticado son más difíciles de promocionar en redes sociales, estas empresas cuentan con conceptos difíciles de entender algunos ejemplos pueden ser un antivirus o productos para el baño. ¿Esto significa que debes dejar las redes sociales fuera de tu estrategia de marketing? Por supuesto que no. Seguramente hay aspectos emocionantes sobre tu negocio. ¿Una historia? ¿Las contribuciones que haces en la comunidad local? ¿Tu cultura empresarial? Sea lo que sea, buscar lo que te apasiona en lo que haces es el primer paso para promocionar tu negocio en redes sociales. Después de todo, si no muestras interés en tu propia empresa, ¿cómo lo mostrarán los demás? 7 formas para que tu empresa "aburrida" pueda divertirse en redes sociales Tu empresa existe para beneficiar al cliente. Probablemente para proporcionar entretenimiento, educar o hacer la vida de alguien más fácil y más feliz. Dar valor es lo que el cliente espera de ti. Lo que hace que una empresa sea diferente de las demás es su valor añadido. ¿Cómo es que una empresa puede llegar más allá para entretener a su audiencia? Aquí es donde las llamadas marcas "aburridas" puede realmente llegar a la cima. 1. Usa tu experiencia e informa a tu audiencia En lugar de ser al que todos... --- ### Quello che non deve mancare nella tua Pagina Facebook aziendale > La Pagina Facebook è uno strumento essenziale per il tuo brand. Ma solo se sai come gestirla, coinvolgendo e offrendo un valore aggiunto alla tua audience. - Published: 2017-03-28 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/quello-che-non-deve-mancare-nella-tua-pagina-facebook-aziendale/ - Categories: Strategia - Tags: Italiano - : pll_wpml_345147 - Network: Facebook Quanto è importante la Pagina Facebook per il tuo brand? E cosa non può assolutamente mancare per i tuoi follower? Ogni azienda dovrebbe essere in grado di mettersi nei panni dei propri clienti. Se provi ad immedesimarti nella tua audience, riuscirai a capire quello di cui ha bisogno o di cui farebbe volentieri a meno, e se ci sono dei margini di miglioramento (che, a dire il vero, ci sono sempre) nel tuo modo di comunicare. A quel punto, delineare una strategia di social media marketing per soddisfare le esigenze dei tuoi potenziali clienti sarà molto più semplice, e soprattutto porterà a risultati effettivi. Facebook è una delle principali piattaforme a cui prestare attenzione per ascoltare il tuo pubblico e metterti al suo servizio. Per aiutarti a farlo, abbiamo cercato di analizzare quello che i clienti (o gli utenti) si aspettano davvero dalla Pagina Facebook di un brand. Innanzi tutto, però, è importante capire come e perché una Pagina Facebook può essere d'aiuto al tuo business. Perché ti serve una Pagina Facebook Prima ancora di elencare i vantaggi di una Pagina Facebook, vale la pena fare una precisazione. Può sembrare scontata e banale per i più, ma a giudicare da quello che si vede ancora in giro ogni tanto, forse vale la pena ricordarlo. Un brand deve optare per una Pagina. Non per un profilo personale, non per un gruppo. È prima di tutto una questione di policy. Solo se sei una persona, e ha senso farlo perché hai una... --- ### 5 hábitos de las personas exitosas en redes sociales > Las personas exitosas en redes sociales no son muy diferentes a otros usuarios, ellos tiene 5 hábitos que las hacen crecer en los medios digitales. - Published: 2017-03-28 - Modified: 2017-03-24 - URL: https://blog.hootsuite.com/es/personas-exitosas-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_345145 Personas exitosas en redes sociales ... Luisito Comunica, Selena Gómez, Carmen Aristegui y Marcela Quevedo tienen algo en común. Además de ser personas exitosas en redes sociales, estas personalidades tienen algunos hábitos que los han llevado a la fama y éxito profesional. De cualquier forma, ellos no son muy diferentes al resto de los usuarios en estas plataformas. En este blog te mostraremos 5 hábitos que te pueden llevar al estrellado en redes sociales. 5 hábitos que las personas exitosas en redes sociales están utilizando No hay una forma matemática comprobada que nos asegure el éxito pero ver el estilo de vida de personas exitosas en redes sociales siempre será una inspiración para alcanzar el éxito. Los correctos hábitos hoy, te llevarán a ser un empresario (a) de éxito de mañana. Distribuyen su tiempo de forma eficiente Lo mejor forma de demostrarle a alguien cuánto afecto le tienes, es brindarle el recurso más valioso que se puede compartir y eso es tu tiempo. Es un activo de mucho muy escaso que debes aprender a valorarlo y distribuir de la mejor forma para poder trabajar y disfrutar de tu vida. Claro, sin dejar de prepararte y aprender sobre las nuevas tendencias de la industria. Por ejemplo, sabías que YouTube canceló su programa “Fan Funding” y ha establecido “Super Chat” para soportar a sus creadores que transmiten video en vivo. El tiempo es un factor irrecuperable, por lo cual debes aprender que para todo hay tiempo y no debes dejar que nadie... --- ### El alcance orgánico en redes sociales está decayendo : Descubre qué hacer al respecto > Alcance Orgánico, esa métrica que cada vez se hace más pequeña. En este blog te mostraremos cómo mitigar la disminución de este beneficio. - Published: 2017-03-23 - Modified: 2024-01-08 - URL: https://blog.hootsuite.com/es/alcance-organico/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_344791 Alcance orgánico ... está decayendo. Llama a las autoridades. Llama al doctor. Llama a alguien porque esto está cambiando la forma en que las empresas utilizan las redes sociales. El alcance orgánico de las Páginas de Facebook cayeron 52% en 2016. Esa es una de tantas estadísticas que muestran cómo los algoritmos y la competencia, en términos de cantidad de contenido que se está compartiendo, están cambiando drásticamente la forma en que consumimos los medios de comunicación. Esto también significa que tu querida estrategia de contenido en redes sociales no está llegando a tanta gente como antes. ¿Qué hay que hacer? Te compartimos cuatro maneras para afrontar la decadencia del alcance orgánico. 4 maneras de solucionar la decadencia del alcance orgánico en redes sociales 1. Crear contenido único para cada plataforma Ve a donde está tu audiencia. Cada vez más usuarios consumen medios de comunicación en el mismo lugar en el que están estableciendo contactos. Tiene sentido suministrarles contenido directamente en lugar de quitarlo de sus comunidades en línea favoritas. A esto se le conoce como estrategia de contenido distribuido. En lugar de mandar a los visitantes a un blog o a una página de inicio, produce contenido que le permita a tu audiencia quedarse en la plataforma que están usando. Asegúrate de que cada uno de tus canales de redes sociales ofrecen contenido único que sea diferente uno del otro. Esta estrategia también funciona en conjunto con plataformas como Instagram y Snapchat, que trabajan para mantener a los usuarios... --- ### La relation client sur les médias sociaux : le guide pour les débutants > Suivez notre guide pour doper votre chiffre d'affaires en mettant au point une stratégie de relation client sur les médias sociaux bien ficellée ! - Published: 2017-03-22 - Modified: 2017-03-27 - URL: https://blog.hootsuite.com/fr/relation-client-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_345096 Les médias sociaux font partie des canaux les plus efficaces pour assurer la relation client dans notre monde ultra connecté. De plus en plus, les consommateurs privilégient ce moyen de communication pour poser des questions aux entreprises, leur faire part d'une réclamation ou leur transmettre leurs compliments. Même si votre marque maîtrise le marketing digital sur le bout des doigts, elle peut facilement passer à côté des notions de base en matière de relation client sur les médias sociaux. En mettant en place une stratégie de relation client efficace sur les médias sociaux, vous améliorerez la satisfaction de vos clients et pourrez doper votre chiffre d'affaires. Pour savoir comment procéder, suivez le guide ! Qu'est-ce que la relation client sur les médias sociaux ? La relation client sur les médias sociaux entre dans le cadre du service client. La différence entre les deux réside dans le fait que la relation client est principalement axée sur la résolution de problèmes et le traitement des demandes de service. Exemple : un client rencontre un problème en utilisant votre produit et vous contacte sur Twitter en vous demandant si des correctifs sont disponibles. Bien que de nombreuses opportunités marketing et de vente sur les médias sociaux fassent partie de l'activité du service client, toutes ne sont pas des demandes d'assistance. Exemple : vous organisez un concours sur Facebook et les participants vous posent des questions sur le règlement. Les réponses rapides et utiles que vous leur fournissez entrent dans le cadre du service... --- ### Le guide complet pour créer une campagne de publicité sur Instagram > 6 étapes clés clés pour réussir vos campagnes de publicité sur Instagram et exploiter les atouts de la plateforme de partage de photos en restant créatif ! - Published: 2017-03-20 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/creer-une-campagne-de-publicite-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_345086 - Network: Instagram Selon Kantar TNS, le leader mondial des études marketing, 46 % des jeunes âgés de 16 à 24 ans utilisent Instagram chaque semaine en France. C'est donc une génération entière qui regarde le monde à travers des filtres sépia. Les entreprises capables de tirer parti du potentiel de cette plateforme pour communiquer sur leurs atouts sont particulièrement bien positionnées pour renforcer leur présence et accroître leurs bénéfices auprès des « millenials ». Les publicités sur Instagram constituent l'un des leviers les plus efficaces pour exploiter les atouts de cette plateforme de partage de photos. Tous les annonceurs, quelle que soit leur taille, enregistrent d'excellents résultats. Accroître la notoriété de votre marque ou générer plus de ventes sur votre site ou votre application mobile : les possibilités offertes par Instagram sont illimitées. Il suffit de faire preuve de créativité. #1 - Pourquoi faire de la publicité sur Instagram ? Les publicités Instagram ont démontré leur efficacité en matière d'accélération de l'activité des entreprises. Selon Mashable, un rapport de la société d'études de marché eMarketer prévoit que près des trois quart des entreprises américaines de plus de 100 employés utiliseront l'application de partage de photos dans le cadre de leur stratégie marketing en 2017, contre la moitié en 2016. Instagram propose plusieurs études de cas très intéressantes pour démontrer l'efficacité de sa régie publicitaire. La plateforme a mesuré l'efficacité des campagnes en se basant sur des critères de portée, de souvenir de la publicité et de notoriété plutôt que par rapport au... --- ### Film ab: 6 Social Media-Videoformate für Vermarkter > Diese Einführung zum Thema Social Media-Videoformate beinhaltet die wichtigsten technischen Details zur Erstellung von Videos für jedes Netzwerk. - Published: 2017-03-20 - Modified: 2017-03-29 - URL: https://blog.hootsuite.com/de/social-media-videoformate-fuer-vermarkter/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345069 Ob Tourismus oder Event, heiteres Konkurrenz-Bashing oder Unboxing: Social Media-Videos sind fraglos zu einem wesentlichen Bestandteil des Online-Marketings geworden, auch in Deutschland. Schließlich verzeichnet Facebook allein 8 Milliarden Videoaufrufe täglich, und laut Bloomberg liegt Snapchat seit April 2016 bei 10 Milliarden Videoaufrufen am Tag. Und da sind all die anderen Social Media-Videoformate auf Kanälen wie Instagram, Twitter und YouTube noch gar nicht inbegriffen. Sollten Sie heute schon den Eindruck haben, dass in Ihren Social Media-Feeds viele Videos auftauchen, dann machen Sie sich auf etwas gefasst: Laut einer Prognose von Cisco soll sich der Online-Video-Traffic im Zeitraum 2015 bis 2020 verdreifachen und in den kommenden drei Jahren bereits 82 Prozent des Internet-Traffics von Verbrauchern ausmachen. Da verwundert es nicht, dass mehr als 70 Prozent aller Vermarkter in den USA bereits im Mai 2016 angaben, dass sie innerhalb der kommenden zwölf Monate Video-Werbeanzeigen in den sozialen Medien einsetzen wollen. Der Begriff Social Media-Videos umfasst allerdings mehrere unterschiedliche Ansätze. Es gibt Videos, die auf lange Haltbarkeit (sprich: längeren Nutzwert) getrimmt sind. Andere sind vergänglicher, manche verschwinden nach nur einem Tag. Im Folgenden stellen wir Ihnen die verschiedenen Optionen für Social Media-Videos (abgesehen von den jeweiligen Standardformaten) vor und erklären, wie Sie diese auf den einzelnen Plattformen einsetzen können. 6 Videoformate für die sozialen Medien Diese Einführung zum Thema Social Media-Videoformate beinhaltet die wichtigsten technischen Details zur Erstellung von Videos für jedes Netzwerk. 1. Live Video Laut eMarketer geben mehr als ein Drittel der Internet-Zuschauer an, dass sie online Live-Videos betrachten. Der beliebteste Kanal... --- ### 6 formatos de video en Redes sociales para expertos en marketing > Video en redes sociales ... Existen muchos formatos, y nuevos emergen cada día. Descubre las últimas tendencias en mercadotecnia digital en este artículo. - Published: 2017-03-17 - Modified: 2018-05-14 - URL: https://blog.hootsuite.com/es/video-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_345070 Video en redes sociales ... No hay duda de que los videos en redes sociales se han convertido en una parte clave para la mercadotecnia en línea. Después de todo, Facebook tiene 8 mil millones de vistas en videos al día y Bloomberg reportó que Snapchat tuvo 10 mil millones de vistas de video al día en abril de 2016. Eso sin contar los demás formatos de video en otras redes sociales en canales como Instagram, Twitter y Youtube. Y si piensas que ahora ves demasiados videos en tus noticias, espera un poco más: Cisco pronostica que el tráfico de videos incrementará 3 veces más que los niveles del 2015 para el 2020, así que el tráfico de videos representará un 82 por ciento de todo el tráfico de internet de los consumidores dentro de los siguientes 3 años. Quizás ya no sea de sorprender que más del 70 por ciento de los expertos de Mercadotecnia en EE. UU. planearon usar anuncios de video en redes dentro de los 12 meses a partir de mayo de 2016. Por supuesto que al hablar de videos sociales realmente hablamos de diferentes elementos juntos. Mientras que algunos tipos de video están diseñados para tener un largo ciclo de vida, otros son mucho más efímeros y desaparecen después de solo un día. Veamos las diferentes opciones de video en redes sociales más allá de los videos estándares y exploremos cómo usarlos en las diferentes plataformas de redes sociales. 6 tipos de videos para redes... --- ### ¿Cómo empezar la transformación digital de tu negocio? > La transformación digital ya ha comenzado. Tus clientes son nativos digitales y requieren de una estrategia en redes sociales. Descubre más en este artículo - Published: 2017-03-16 - Modified: 2017-03-15 - URL: https://blog.hootsuite.com/es/transformacion-digital/ - Categories: Estrategia - Tags: Español - : pll_wpml_345064 Un mundo digital, donde todos nos encontramos conectados 24/7. Esta es la realidad en la que nacieron aquellos profesionistas que acaban de egresar de sus carreras. Una realidad que ha cambiado la forma en que las empresas son percibidas, y cómo se comunican con sus cliente en la jornada de compra. El día de hoy te voy a hablar de la transformación digital, y cómo puedes iniciar tu plan para adaptar tu negocio a las nuevas tendencias de comunicación. Historia de la Transformación Digital El ciclo de adopción de nuevas tecnologías se ha acortado en los últimos años. Antes, se tomaba décadas para que un producto fuera adoptado por una masa crítica de usuarios y así convertirse en norma y tecnología popular. De cualquier forma, nuestra tecnología y el nivel de integración que tenemos entre el mundo virtual y el mundo real ha causado que nuevos programas de comunicación tengan un nivel de adopción mucho más corto. Tal es el caso del teléfono que tomó 75 años en llegar a tener 50 millones de usuarios, en comparación con Instagram que tardó 1. 7 años en llegar al mísmo número de clientes. En la tabla anterior podrás ver cómo la adopción digital se ha acortado en los últimos años. Este cambio en los mercados nos indica el incremento en la importancia de tener una identidad digital. Tus clientes serán nativos digitales Como te hemos mencionado con antelo, los profesionistas más jóvenes crecieron en un mundo conectado por el internet. Esta es... --- ### Warum Ihr Unternehmen Dark Social nicht länger ignorieren darf > 84 Prozent aller geteilten Inhalte werden Dark Social zugeschrieben. Wie Unternehmen Dark Social für ihre Zwecke nutzen können, erfahren Sie in diesem Beitrag. - Published: 2017-03-16 - Modified: 2017-03-22 - URL: https://blog.hootsuite.com/de/was-ist-dark-social/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345020 Dark Social wird auch hierzulande als Herausforderung wahrgenommen. Bereits im vergangenen Jahr wurden negative Folgen für die sozialen Medien prognostiziert. Andere sprachen von einer Goldgrube, die von Vermarktern einfach ignoriert würde. Dark Social ist in jedem Fall einer der wichtigsten Trends in 2017, mit dem sich Unternehmen beschäftigen sollten. Doch um was geht es da eigentlich? Stellen Sie sich Folgendes vor: Es ist 15 Uhr. Sie sitzen am Schreibtisch und haben einen toten Punkt. Um wieder munter zu werden, surfen Sie auf Facebook und drehen Ihren Bildschirm zu sich, damit Ihr Chef nicht sieht, was Sie da treiben. Sie entdecken ein witziges Listicle – 18 Anzeichen dafür, dass Ihr Hund eine geheime Zweitfamilie hat – und das wollen Sie unbedingt dem Mitbesitzer Ihres Hundes zeigen. Also kopieren Sie die URL im Browser und fügen sie dann in eine Email ein. Willkommen in der Welt des „Dark Social“! Jeder von uns hat schon einmal einen Beitrag auf unterschiedliche Weise direkt mit jemandem geteilt. Ob wir das tun, um einer „Soziale Medien dürfen nicht privat genutzt werden“-Firmenpolitik gerecht zu werden, oder einfach, weil nicht die ganze Welt erfahren soll, dass wir einen Artikel mit dem Titel Offener Brief eines Corgis an die Leute, die über sein Hinterteil lachen mögen – der Effekt ist derselbe. Und weil das so oft vorkommt, werden 84 Prozent aller geteilten Inhalte Dark Social zugeschrieben. Worum handelt es sich also bei dieser geheimnisvollen Macht, wo kommt sie her, und – vor allem – wie kann Ihr Unternehmen sie... --- ### Community Manager y el Marketing Digital Conceptos Básicos > Community Manager y el Marketing Digital … ¿Te has imaginado cómo sería una carrera en esta área? En el blog de hoy te mostraremos sus conceptos básicos. - Published: 2017-03-14 - Modified: 2018-03-19 - URL: https://blog.hootsuite.com/es/community-manager-y-el-marketing-digital/ - Categories: Estrategia - Tags: Español - : pll_wpml_345042 Community manager y el marketing digital ... Estos conceptos pueden ser confusos cuando se habla de un social media manager, y otros roles dentro del departamento de Mercadotecnia. De cualquier forma, en este blog te mostraremos las funciones de un administrador de comunidad con funciones digitales. Imagina estar en la mitad de un estadio de fútbol con todos los asientos llenos. Tú estás justo en la mitad de la cancha con un altavoz, y tu trabajo es el comunicarte con cada persona en el recinto. Esta analogía representa el trabajo de un community manager y el marketing digital dentro de una compañía. ¿Un poco abrumador, no crees? ¿Qué hace un community manager y el marketing Digital? Dentro de la industria existe la noción de que un community manager y el marketing digital están 100% dirigidos a crear ads sociales, pero es importante notar que si bien esta puede ser una de sus funciones, no es la principal. Un community manager se dedica a crear conexiones entre la compañía y su comunidad. Su función principal es la de crear valor para las personas que estén interesadas en temas cercanos a las funciones de la organización para la que labora. En el ejemplo anterior te mostramos cómo uno de nuestros community managers se comunicó con uno de nuestros usuarios. Si bien, en este caso se logró una función de Social Selling, el objetivo del administrador era el de compartir más información de producto para mejorar la experiencia del usuario. Recomendamos, que la... --- ### Werben auf Instagram: Der komplette Leitfaden für Unternehmen > Mit Instagram können Sie Ihre Marke einem Massenpublikum bekannt machen, den Verkauf über Ihre Website ankurbeln und die Downloads Ihrer Mobil-Apps steigern. Die Möglichkeiten für kreative Marketingfachleute sind geradezu grenzenlos. - Published: 2017-03-14 - Modified: 2018-05-30 - URL: https://blog.hootsuite.com/de/instagram-werbung-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_345006 - Network: Instagram Wie t3n berichtet, sind Apps auch hierzulande eine Erfolgsstory. Im vergangenen Jahr gehörte Deutschland zu den Top-10-Ländern für App-Umsätze in Google Play und dem iOS-App-Store: 2016 wurden 750 Millionen US-Dollar für Apps ausgegeben – im Vergleich zum Vorjahr ein sattes Plus von 40 Prozent. Bei den beliebtesten Apps in Deutschland liegt Instagram aktuell auf Platz 5. Das visuelle Social Media-Netzwerk ist angesagt: Nach einer Studie von Pew Research verwenden 55 Prozent aller 18- bis 29-Jährigen in den USA Instagram – eine ganze Generation also, die die Welt durch Sepia-Filter betrachtet. Wenn Sie das Potenzial dieser Plattform für sich nutzen, um all das zu teilen, was an Ihrem Unternehmen positiv und großartig ist, werden Sie Ihren Ruf bei den Millennials (und Ihren Profit) erheblich verbessern. Eine der besten Methoden, das Foto- und Bilder-Netzwerk für Unternehmenszwecke zu nutzen, ist die Investition in Instagram Ads. Damit erzielen Werbetreibende in allen Größen schon jetzt fantastische Ergebnisse. Mit Instagram können Sie Ihre Marke einem Massenpublikum bekannt machen, den Verkauf über Ihre Website ankurbeln und die Downloads Ihrer Mobil-Apps steigern. Die Möglichkeiten für kreative Marketingfachleute sind geradezu grenzenlos. Warum auf Instagram werben? Instagram-Werbeanzeigen haben sich als wirksame Methode erwiesen, Neugeschäft zu generieren. Ein Bericht der Marktforschungsfirma eMarketer prognostiziert, dass fast drei Viertel aller amerikanischen Unternehmen mit 100 oder mehr Mitarbeitern Instagram in diesem Jahr zu Marketingzwecken einsetzen werden. Ein deutlicher Anstieg gegenüber 2016, als der Prozentsatz laut Mashable nur knapp über der Hälfte lag. Instagram selbst wartet mit einigen überzeugenden Fallstudien auf, in denen das Social... --- ### 5 estrategias para aprovechar el carrusel de Instagram > El carrusel de Instagram no ha abierto la puerta a crear historias con más interacción, más contenido, y de mejor calidad. - Published: 2017-03-13 - Modified: 2017-03-10 - URL: https://blog.hootsuite.com/es/estrategias-carrusel-de-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_345011 Carrusel de Instagram ... Con el paso del tiempo y la necesidad del público, las redes sociales se van adaptando a los cambios y los requerimientos de los usuarios. Antes solo podías subir una foto en 1:1 y escoger un filtro, luego vimos que tras romper con el esquema del tamaño, se tuvo que adaptar a las dimensiones y permitió que el contenido se adecuarse al tamaño de la foto o video (largo y ancho). En la línea temporal, siguieron las aplicaciones como Layout, Hyperlapse y Boomerang. La evoluciones prosiguió con Instagram Stories, Boomerang en las historias, manos libres, detalles para decorar las acciones, transmisiones en vivo, entre otros. En su última actualización Instagram cambió sus permisos de publicación para agregar 10 fotos con una misma leyenda y un mismo filtro. muchos se emocionaron y han comenzado a subir álbumes de ciertos momentos, o subir muchas fotos con diferentes filtros, pero persiste una pregunta... ¿Cuáles son los beneficios de utilizar el Carrusel de Instagram? Actualmente la red social tiene más de 600 millones de usuarios de los cuales poco más 300 millones están activos al día, publicando hasta 95 millones de ellos fotos cada día. A continuación 5 estrategias que podrás poner en práctica con tu marca o negocio para sacarle el jugo al carrusel de Instagram: 1. - Focus group: Se pueden hacer preguntas y mostrar las múltiples respuestas para que el público pueda dar su opinión con respecto a algún producto, servicio, etc. 2. - Muestra del resultado... --- ### 10 ideas de contenido para publicar en tus redes sociales > ¿No estás seguro que publicar en tus redes? En este blog te mostramos 10 ideas de contenido para que tus redes sociales siempre se vean frescas. - Published: 2017-03-09 - Modified: 2017-03-08 - URL: https://blog.hootsuite.com/es/ideas-de-contenido/ - Categories: Estrategia - Tags: Español - : pll_wpml_344977 Ideas de contenido ... ¿No estás seguro de que publicar en las redes sociales? Todos los directores de redes sociales han estado en esa situación. Necesitas publicar algo pero se te acabaron las ideas interesantes. ¿Qué le gustaría a mi audiencia? , ¿cuántas veces he hecho lo mismo? Entre más urgente sea publicar algo, menos ideas tienes en la cabeza. Esta ficha de ayuda con ideas atractivas de contenido en redes sociales te ayudará a vencer ese temible bloqueo para escribir. Bono: Obtén la guía paso a paso de estrategias para redes sociales con consejos profesionales sobre cómo hacer crecer tu presencia en redes sociales con Hootsuite. Ideas de contenido para redes sociales que te sacan de la rutina Haz preguntas relevantes Si quieres ganar amigos e influir sobre las personas, el reconocido autor de superación personal Dale Carnegie recomienda expresar interés genuino en ellos. Hazlo pidiendo la opinión de tu audiencia o sus ideas sobre un tema relevante para tu industria. Por ejemplo, si eres una marca de maquillaje, podrías preguntar "¿Cuáles son los productos de maquillaje esenciales para ti este verano? ¡Comparte en los comentarios de abajo! " en lugar algo más genérico como, "¿Algún plan de verano divertido? ". Fomenta el intercambio de información que otros miembros de la audiencia encontrarán valiosa y sin duda, podrás ver una mayor interacción. Toma en cuenta las vacaciones y fechas importantes Si estás mirando confundido a la pantalla de la computadora, invierte un momento para revisar tu calendario de escritorio.... --- ### Cómo empezar y crecer tu canal de YouTube en 14 días > En esta guía te mostramos cómo crecer tu canal de YouTube en 14 días. Video dominará el 2017 en redes sociales, si aún no eres parte, empieza hoy. - Published: 2017-03-08 - Modified: 2017-03-07 - URL: https://blog.hootsuite.com/es/crecer-tu-canal-de-youtube/ - Categories: Estrategia - Tags: Español - : pll_wpml_344962 Crecer tu canal de YouTube ... YouTube llega a más personas de 18 a 49 años que cualquier otra red por cable en Estados Unidos y genera 4 mil millones de visitas diarias. Esto hace que no lo tengas que pensar dos veces a la hora de elegir una plataforma para comercializar los videos de tu empresa. Sin embargo, para muchos usuarios, YouTube es un dominio para medios de alta calidad. Los creadores graban en HD, con sombrillas de iluminación propias y no se conforman con nada menos que una calidad de sonido perfecto. Por estas razones, configurar adecuadamente tu empresa en YouTube, con objetivos en mente y un plan para alcanzarlos, puede parecer desalentador y costoso. ¿Cómo hacerse de un nombre si ya hay tantos canales profesionales de YouTube? Esta guía te mostrará cómo. Día 1 Realiza un análisis competitivo Examinar a detalle lo que hace la competencia te puede enseñar mucho sobre lo que funciona para tu industria y lo que no. Debido a que son tu competencia, es muy probable que compartan la misma audiencia objetivo y objetivos similares de mercadotecnia. Echa un vistazo al canal de YouTube de tus competidores. Mira el tipo de contenido que comparten, ¿son tutoriales o demostraciones de producto? , ¿cuántas visualizaciones e interacciones (Me gusta, comentarios y veces compartidas) tiene? Esto te dará algunas ideas sobre el tipo de videos que debes crear o evitar en tu propio canal. Tómate unos minutos para explorar la sección de comentarios para ver lo... --- ### 5 Tips para mejorar tu estrategia de redes sociales > Estrategia, estrategia, estrategia.... Siempre cambiante, En este blog te mostramos 5 tips para que mejores tu estrategia de redes sociales. - Published: 2017-03-06 - Modified: 2017-03-03 - URL: https://blog.hootsuite.com/es/estrategia-de-redes-sociales-2/ - Categories: Estrategia - Tags: Español - : pll_wpml_344942 Estrategia de redes sociales... Es ¿Aún no has definido tu estrategia de redes sociales para este año? No te preocupes. No hay necesidad de molestarte. Le pedimos unos consejos rápidos al equipo de marketing de redes sociales de Hootsuite sobre cómo crear una estrategia de redes sociales espectacular, incluso si comenzaste un poco tarde. Te garantizamos que esta guía te mostrará cómo crear rápidamente una sólida estrategia de redes sociales para el próximo año. Bono: Descarga gratis una guía para descubrir cómo obtener más ventas y conversiones con el monitoreo de redes sociales en Hootsuite, sin trucos o consejos aburridos. 1. Comienza estableciendo tus metas Antes de perdernos en la idea de crear una estrategia integral de redes sociales, da un paso atrás y establece tus objetivos empresariales para este año. Primero que nada, la base de tu estrategia de redes sociales depende de tus metas y objetivos. ¿Cuáles son los parámetros más importantes para tu empresa? ¿Que retorno sobre la inversión (RSI) esperas tener? Tus objetivos podrían ser los mismos que el año pasado, pero lo más probable es que hayan cambiado al menos un poco debido a la naturaleza cambiante de las redes sociales (y tu empresa). Si tienes un bloqueo para comenzar a establecer metas, prueba el marco de S. M. A. R. T. para establecer objetivos que sean específicos, medibles, alcanzables, pertinentes y de duración limitada. 2. Utiliza datos del año pasado para informar la estrategia de este año Sumérgete en el análisis del año pasado... --- ### Social Media Advertising: statistiche e numeri utili per i tuo brand > Il Social Media Advertising è uno dei modi migliori per fare pubblicità. Se ancora dubiti della sua utilità, ecco numeri e statistiche utili per ricrederti. - Published: 2017-03-03 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/it/social-media-advertising-statistiche-e-numeri/ - Categories: Strategia - Tags: Pubblicità sui social media - Tags: Italiano - : pll_wpml_343374 Ultimamente, sembra quasi che ogni mese venga introdotto un nuovo tool o una nuova feature dedicata al Social Media Advertising. Facebook, Twitter e YouTube sono attivi in questo territorio già da diverso tempo, mentre altre piattaforme, come Instagram, stanno rapidamente guadagnando terreno e diventando un nuovo punto di riferimento per chi vuole investire in pubblicità sui social media. Il boom di opzioni per i social ads, tuttavia, ha creato un contesto in cui molti brand faticano a tenere il passo e avere un'opinione unanime sull'effettiva utilità di questi strumenti. Se ancora stai valutando se percorrere o meno questo strada, investendo denaro nelle campagne sui social media, ti presentiamo un elenco di statistiche sul Social Media Advertising che ti forniranno un quadro chiaro e preciso per decidere quale è la strada migliore da percorrere. Statistiche sul Social Media Advertising I budget riservati alla pubblicità sui social media sono raddoppiati a livello globale negli ultimi 2 anni, passando dai 16 miliardi di dollari del 2014 a 31 miliardi nel 2016 Un dato veramente impressionante, nonostante il il 46% dei marketer B2B sostenga di non avere la certezza che questi canali abbiano generato entrate per la propria azienda. Eppure... Si prevede che nel 2019 il budget per il social media advertising, solo negli Stati Uniti, aumenterà fino a 17,34 miliardi di dollari Non è una cifra da poco. I marketer hanno ammesso che la pubblicità sui social media è uno strumento da comprendere e usare per riuscire a influenzare il target giusto di... --- ### 10 usos alternativos de Pinterest para mercadólogos > 10 formas de utilizar Pinterest de forma alternativa… No son sólo “pines” y “tableros”. Esta red social te ofrece muchas oportunidades de Mercadotecnia. - Published: 2017-03-03 - Modified: 2017-03-01 - URL: https://blog.hootsuite.com/es/formas-de-utilizar-pinterest/ - Categories: Estrategia - Tags: Español - : pll_wpml_344930 Formas de utilizar Pinterest ... Seguro has visto que muchas personas comparten recetas o su lista de productos deseados en Pinterest. Y aunque no hay nada de malo en un método verdadero, clásico y probado en tu estrategia de Pinterest, siempre es divertido hacer algo diferente. Piensa fuera de lo común cuando se trata de tu tiempo en Pinterest con las siguientes diez ideas. 10 formas de utilizar Pinterest Encontrar un empleo ¿Quieres conseguir tu primer empleo en redes sociales? Si necesitas ayuda con tu currículum, tus técnicas de entrevista o tu marca personal, Pinterest te ayuda. Como explico en mi publicación 5 formas en que Pinterest ayuda a tu carrera, "solo con escribir 'currículum' en la barra de búsqueda se obtienen miles de plantillas gratis y de pago, así como enlaces a diferentes artículos que te dan consejos y trucos para crear el currículum y la carta de presentación perfecta". Esto sucede también con otras áreas de búsqueda de empleo en las que necesitas ayuda. Busca 'entrevista de empleo' y encuentra paneles dedicados a protocolos de entrevista, preguntas de práctica, consejos de cómo responder a preguntas difíciles e incluso ideas de vestimentas para la entrevista. Obtener nuevas habilidades Ya sea que trates de conseguir tu trabajo soñado, conseguir una promoción o simplemente estar a la vanguardia, Pinterest es el lugar perfecto para obtener nuevas habilidades. Uso Pinterest principalmente para buscar recursos educativos y publicaciones de adquisición de conocimientos. Las instituciones y organizaciones líderes utilizan Pinterest para compartir su contenido,... --- ### 7 Estrategias para conseguir más clics en tu blog y redes sociales > Conseguir más clics es un reto que debemos enfrentar sin caer en el clickbait. Revisa nuestras 7 estratégias para subir tu tráfico empezando hoy. - Published: 2017-03-02 - Modified: 2017-03-02 - URL: https://blog.hootsuite.com/es/conseguir-mas-clics/ - Categories: Estrategia - Tags: Español - : pll_wpml_344932 Más clics ... . Seamos claros desde el principio: esta publicación no es sobre el “clickbait”, esa dudosa práctica de atraer más clics por retención de información ("¡nunca creerá lo que sucedió después! ") o lecturas engañosas ("¡pierde 30 libras al comer esta comida rara! "). Al contrario, se trata de crear contenidos de redes sociales de calidad que proporcionen un valor claro y obligue a los lectores a hacer clic a través de tu sitio web o blog para interactuar más contigo y con tu marca. Te presentamos siete formas clave para hacer que tu contenido genere más clics. Proporciona un valor a los lectores adecuados Tu audiencia se compone de personas reales que tienen necesidades y objetivos reales y que están, admitámoslo, probablemente presionados por el tiempo. Antes de poder hablar con ellos de forma significativa, es necesario comprender quiénes son para que puedas adaptar tu contenido para ayudarles a resolver sus problemas o incluso simplemente mejorar su día. ¿Por qué deben hacer clic para leer más? No puedes decirles si no has realizado la investigación para responder a esta pregunta de manera clara y honesta. Asegúrate de que tu publicación en redes sociales responda a la pregunta, "¿qué gano yo? " desde el punto de vista del lector. ¿Qué beneficios obtendrán los lectores al leer tu contenido? ¿Qué problemas pueden evitar? Proporciona un beneficio tangible personalizado para tus lectores potenciales más valiosos. Extra: Descarga una guía gratuita que muestra cómo incrementar la interacción en las redes sociales... --- ### 7 conseils pour générer davantage de clics sur tous vos réseaux sociaux > 7 conseils pour créer du contenu digital de qualité pour vos médias sociaux offrant un véritable intérêt et incitant les lecteurs à parcourir votre site Web - Published: 2017-03-02 - Modified: 2017-03-14 - URL: https://blog.hootsuite.com/fr/7-conseils-pour-generer-davantage-de-clics-sur-tous-vos-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_344890 Mettons tout de suite les choses au clair : cet article ne traite pas des pièges à clics, pratique douteuse consistant à attirer les internautes en leur promettant des informations (« Vous ne devinerez jamais ce qu'il s'est passé ensuite ! ») ou en les induisant en erreur (« Perdez 15 kg grâce à cet aliment bizarre ! »). Nous allons plutôt parler de la création de contenu digital de qualité pour vos médias sociaux offrant un véritable intérêt et incitant les lecteurs à parcourir votre site Web ou votre blog pour interagir davantage avec vous ou avec votre marque. Suivez les 7 conseils ci-dessous pour publier du contenu générant davantage de clics. 1. Proposez du contenu intéressant aux bons lecteurs Votre public se compose de lecteurs humains, avec des besoins et des objectifs, et souvent pressés. Avant de pouvoir communiquer efficacement avec eux, vous devez comprendre qui ils sont afin de personnaliser votre contenu et de les aider à résoudre leurs problèmes ou simplement illuminer leur journée. Pourquoi auraient-ils intérêt à cliquer sur votre contenu et découvrir ce que vous avez à dire ? Vous ne pouvez pas répondre à cette question de manière claire et honnête sans y avoir réfléchi au préalable. Assurez-vous que vos publications sur les médias sociaux répondent à la question suivante, que se poseront immanquablement vos lecteurs : « Quel intérêt pour moi ? ». En effet, quels avantages vos lecteurs tireront-ils de votre contenu ? Quels problèmes pourront-ils ainsi éviter ? Vous devez... --- ### La demografía de Pinterest: Un estudio para mercadólogos > Las estadísticas demográficas de Pinterest no solo comprende un par de nichos. Descubre su alcance con nuestro estudio de mercado para mercadólogos. - Published: 2017-03-01 - Modified: 2017-02-28 - URL: https://blog.hootsuite.com/es/estadisticas-demograficas-de-pinterest/ - Categories: Estrategia - Tags: Español - : pll_wpml_344908 Estadísticas demográficas de Pinterest ... Es oficial, Pinterest es una estrella de confianza de las redes sociales. Presume unos 150 millones de usuarios, la que alguna vez fue una plataforma tierna se ha transformado en un gigante de las redes sociales, muy popular entre las personas y las empresas. Y considerando que se lanzó en el 2010, lo hizo a una velocidad asombrosa. Adorado desde hace mucho tiempo por las futuras novias y amantes de la comida, Pinterest es ahora mucho más que un espacio de almacenamiento de planes de boda y recetas. Hoy, el tablero virtual alberga más de 75 mil millones de ideas que representan a todos los tipos de usuarios y contenidos, desde millennials guardando guías de regalo a seguidores de la música que comparten sus listas de reproducción favoritas de YouTube. Las ideas son la principal razón por la que la gente visita Pinterest. Sin embargo, cada vez más personas lo visitan para comprar. Y vaya que compran. Según un estudio de Millward Brown, el 87 % de los usuarios de Pinterest han comprado algo que vieron en Pinterest,mientras que el 93 % planea hacerlo. También evalúa el hecho de que dos tercios de los Pins ahora presentan una marca o producto. Así es, Pinterest es un gran negocio para las marcas. Y lo más probable es que veremos más de esta tendencia a medida que Pinterest hace que sea cada vez más fácil comprar prácticamente desde cualquier lugar. ¿Pero quiénes son esos millones de usuarios... --- ### Hootsuite, partenaire de la Journée de la Femme Digitale 2017 > Hootsuite, partenaire de la 5ème edition de la Journée de la Femme Digitale 2017 le 9 mars à la Cité de la Mode et du Design à Paris « For a Better World » - Published: 2017-02-28 - Modified: 2017-05-31 - URL: https://blog.hootsuite.com/fr/hootsuite-partenaire-de-la-journee-de-la-femme-digitale-2017/ - Categories: Strategy - Tags: Français - : pll_wpml_344835 Le 9 mars se tiendra La Journée de la Femme Digitale à la Cité de la Mode et du Design à Paris autour de 60 personnalités influentes. Pour la 5ème année consecutive, la #JFD17 mettra à l'honneur et connectera les femmes qui s'emploient à révolutionner le monde grâce au digital. Fondé et lancé en 2012 par Delphine Remy-Boutang et Catherine Barba, la Journée de la Femme Digitale est un concentré de rencontres, de partages de savoirs et d'expériences, qui valorise avec bienveillance la synergie des talents et la prise d'initiatives de femmes et d'hommes d'aujourd'hui. En ligne de mire, l'ambition de mettre en lumière les grandes idées et innovations qui placent ces passionnés au coeur de la création d'un monde meilleur. Retrouvez @delphine qui nous invite à marcher le 9 mars #ForABetterWorld ? : réservez vite votre place ? https://t. co/fDiEJEWoU1 #JFD17 pic. twitter. com/Rt2Rqoov2y — JFD (@JFDParis) 10 February 2017 « For a Better World » : une thématique riche et engagée, pour cette 5e édition la #JFD propose de réfléchir et d'explorer l’horizon des possibles pour construire, grâce au digital, un monde plus créatif et juste. Un moment d’inspiration, pendant lequel plusieurs rôles modèles seront valoriser. La Journée de la Femme Digitale veut rendre hommage à toutes ces femmes qui ont innové et marqué l'histoire, mais également révéler les nouvelles générations. Enfin, elle mettra également en avant les hommes qui encouragent la mixité. L'édition 2017 de la JFD sera par ailleurs profondément interactive avec le développement de nombreux... --- ### Social Media-Bilder optimieren: Design-Tipps von Experten > Es ist nicht so einfach, das optimale Social Media-Bild zu erstellen. Unsere Experten geben fachkundige Beratung in Sachen Bildoptimierung. - Published: 2017-02-27 - Modified: 2017-03-07 - URL: https://blog.hootsuite.com/de/social-media-bilder-optimieren-design-tipps/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_344832 Bilder und optische Elemente sorgen dafür, dass Inhalte in den sozialen Medien öfter geteilt werden. Das hat sich mittlerweile auch hierzulande herumgesprochen. So machen sich deutsche Unternehmen wie diese Beispiele zeigen mit Erfolg Gedanken über ihr Social Media-Bildmaterial. Doch wenn Sie Ihre Posts einfach mit einem beliebigen Foto ausstatten und hoffen, dass Ihre Follower anbeißen, hoffen Sie wahrscheinlich vergeblich. Mit unscharfen, schlecht bearbeiteten Bilder oder solchen in niedriger Auflösung tun Sie Ihrem Social Media-Auftritt keinen Gefallen. Damit Sie Ihre Social Media-Strategie durch optische Elemente verbessern statt zu verschlechtern, haben wir uns an die Hootsuite-Designerinnen Jocelyn Aarnoutse und Brenda Wisniowski gewandt und sie um fachkundige Beratung gebeten. Design-Tipps für Social Media-Bilder, die gerne und oft geteilt werden Achtung bei der Farbauswahl! Die Farbe spielt eine entscheidende Rolle bei Ihren Marketingaktivitäten. Hier geht es buchstäblich um alles oder nichts: Forscher haben herausgefunden, dass 90 Prozent der spontan gefällten Urteile über ein Produkt ausschließlich von der Farbe abhängen. Und nicht nur das – auch „die Beziehung zwischen Marken und Farbe hängt davon ab, ob die für eine bestimmte Marke benutzte Farbe als passend und angemessen empfunden wird“. Bei der Auswahl eines Farbthemas für Bildkomponenten wie Text oder Grafiken sollten Sie also immer Ihre Marke im Auge behalten. Die besten Ergebnisse erhalten Sie, wenn Sie die Farben auf Ihre Markenrichtlinien und die Markensprache abstimmen. Vertreten Sie zum Beispiel eine heitere, inspirierende und kreative Marke, dann setzen Sie am besten helle und fröhliche Farben ein. Richtet sich Ihre Marke aber eher an robuste Konsumenten, die... --- ### Comment rédiger un rapport social media ? > Les rapports social media racontent l’histoire de vos clients, découvrez toutes les astuces qui les rendront intéressants. - Published: 2017-02-24 - Modified: 2017-03-02 - URL: https://blog.hootsuite.com/fr/comment-rediger-un-rapport-social-media/ - Categories: Stratégie - Tags: Français - : pll_wpml_344817 Je suis tombée sur plusieurs articles intitulés « Comment rédiger un rapport social media », et presque tous suivent le même schéma. Ils identifient un certain nombre de métriques clés à intégrer comme le nombre d’abonnés et l’engagement par publication, etc. , et s’arrêtent généralement là. Je ne dis pas que ces indicateurs ne sont pas importants, mais cette approche uniforme passe complètement à côté de tout ce que peut offrir la social media intelligence. La social data peut répondre à tout un éventail de questions. Chaque rapport devrait donc inclure des indicateurs différents en fonction de la question posée et de la méthode utilisée. La qualité d’un rapport social media se juge par ailleurs à la qualité des recherches sur lesquelles il est fondé. #1 - Identifiez vos objectifs Quel est le but de votre rapport ? Avant de vous mettre au travail, réfléchissez au pourquoi de ce rapport et à ce que vous voulez démontrer. Les rapports social media tombent généralement dans l’une de ces trois catégories : Les rapports réguliers, qui utilisent des indicateurs clés pour démontrer les progrès réalisés dans les social media. Ces rapports peuvent ne porter que sur votre marque ou inclure des concurrents pour une vue d’ensemble de votre secteur. Les rapports ponctuels à la suite d’une campagne. Ces rapports peuvent utiliser un mélange d’indicateurs et d’analyses qualitatives pour évaluer le succès d’un lancement de produit, d’une campagne marketing ou d’un événement. Les comptes-rendus de recherche. Il s’agit d’écouter toutes les conversations autour... --- ### 10 conseils simples pour créer des vidéos percutantes pour vos réseaux sociaux > 10 conseils pour captiver l'attention des téléspectateurs avec des vidéos percutantes qui feront leur petit effet sur vos réseaux sociaux ! - Published: 2017-02-23 - Modified: 2017-03-03 - URL: https://blog.hootsuite.com/fr/10-conseils-simples-pour-creer-des-videos-percutantes-pour-vos-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_344805 De nos jours, pas besoin d'être un cinéaste confirmé pour créer d'excellentes vidéos qui feront leur petit effet sur les réseaux sociaux. Avec un simple smartphone et quelques accessoires, n'importe quel expert en marketing peut devenir le nouveau Spielberg, même s'il n'a jamais touché une caméra de sa vie ! Avant tout, remettons les choses dans leur contexte. Facebook et Snapchat viennent tous les deux de franchir la barre des 8 milliards de visionnages quotidiens, tandis que les utilisateurs de Youtube, dont le nombre est estimé à plus d'un milliard, visionnent des centaines de millions d'heures de contenu vidéo chaque jour. Plus important encore, il semblerait que cette tendance ne soit pas prête de s'inverser, comme le démontrent les nombreuses études à ce sujet. Les experts estiment qu'en 2017, 74 % de la totalité du trafic Internet sera alloué au visionnage de vidéos. Il y a fort à parier que vos concurrents aient déjà tout mis en œuvre pour tirer parti de la manne que cela représente. Une étude menée en 2016 par l'agence Web Marketing Video Council révèle que 61 % des entreprises utilisent la vidéo comme un outil marketing, une évolution radicale quand on sait que seulement un an auparavant, 66 % des sociétés interrogées disaient ne pas recourir à du contenu vidéo. Une chose est sûre, de plus en plus d'entreprises prennent conscience du potentiel que représente le contenu vidéo. Les chiffres exposés plus hauts ont suscité votre intérêt, mais vous n'êtes pas sûr qu'une campagne digitale... --- ### Calo della reach organica: in che modo i brand possono contrastarlo? > Ormai da tempo assistiamo al calo della reach organica. In che modo i brand possono continuare a beneficiare delle enormi potenzialità dei social media? - Published: 2017-02-22 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/calo-della-reach-organica-come-contrastarlo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_344719 In che modo i brand possono contrastare il calo della reach organica e continuare a beneficiare delle enormi potenzialità dei social media? Proviamo a tornare a un'epoca in cui le cose erano più semplici, ok? È il 6 novembre 2007, e Facebook ha appena lanciato una nuova funzionalità chiamata Pagine. Adesso le aziende possono avere una pagina ufficiale sul social, proprio come le persone! Il primo giorno, vengono inaugurate ben 100 mila pagine, con brand come Coca Cola, Verizon e Blockbuster, che non esitano ad approfittarne. Negli anni successivi, milioni di aziende si sono affrettate a costruirsi un modo per raggiungere il proprio pubblico in modo diretto, grazie alla magia dei social media. Tornando al presente, è un po' più difficile percepire la magia. Alcune zone del mondo dei social sono diventate posti "poco piacevoli da frequentare" e qualcuno, nel mondo degli affari, ne ha persino chiesto la chiusura. Ma le insidie dell'adottare una posizione politica non sono state l'unica cosa da cui le aziende hanno dovuto guardarsi bene lo scorso anno. Da un punto di vista molto più pratico, si è scoperto che avere un pubblico sui social media non vuol dire riuscire davvero a raggiungerlo. Ecco quindi che, mano a mano che andiamo avanti, è sempre più evidente che per molti brand i social media stanno diventando una risorsa sempre meno lucrativa. Quale sarà dunque il prossimo passo? Come siamo arrivati a questo punto A partire dal 2012 Facebook ha cominciato a ridurre la percentuale di follower di... --- ### 3 potenzielle Social Media-Gefahren, die Sie im Auge behalten sollten > Gegen Attacken aus dem Cyberspace ist kein Unternehmen gefeit, das online aktiv ist. Worauf Vermarkter in den sozialen Medien besonders achten sollten. - Published: 2017-02-22 - Modified: 2018-05-09 - URL: https://blog.hootsuite.com/de/potenzielle-social-media-gefahren/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_344726 Gegen Attacken aus dem Cyberspace ist kein Unternehmen gefeit, das online aktiv ist. Nicht immer hat ein Angriff gleich derartig gravierende Folgen wie im November 2016 auf die Telekom und ihre Kunden. Unternehmen wie Privatpersonen sind jedoch gut beraten, sich mit dem Thema Sicherheit zu befassen und auf mögliche Gefahren einzustellen. Das gilt auch für die sozialen Medien. Denn hier exponieren sich Marken wie Firmen in einem neuen Ausmaß. Die neue Transparenz bietet enorme Chancen, birgt aber auch Risiken. https://twitter. com/BSI_Presse/status/803261332946554881 Marketingexperten, die in Social Media investieren, schaffen Transparenz für ihr Unternehmen, sowie dessen Produkte und Dienstleistungen. Unternehmen stellen sich dem Feedback neuer Follower und Influencer, Marken werden anfassbar, und dieses hohe Maß an Öffentlichkeit kann sich signifikant auf den Return on Investment (ROI) auswirken. Denn bei den Kunden und potenziellen Interessenten kommt die neue Offenheit gut an, wenn sie nicht schon als selbstverständlich erwartet wird. In geradezu jeder Branche deuten die Zeichen auf weitere Investitionen in den sozialen Medien. Marketingleiter in Großunternehmen werden laut einer CMO-Studie der Duke’s Fuqua School of Business in diesem Jahr fast 11 Prozent ihres Budgets für Social Media aufwenden. Bis 2020 sollen es knapp 23 Prozent werden. Organisationen, die potenzielle Kunden aus den sozialen Medien durch die folgenden drei Phasen führen, erreichen heute nachweisbare Ergebnisse. Folgen Interaktion Abgeschlossene Geschäfte und Kundenbindung In Kürze: Mehr Transparenz = mehr ROI = mehr Budget. Aber diese breite Öffentlichkeit bringt auch Probleme mit sich. Unternehmen setzen sich auch mehr Social Media-Risiken und den bösen Buben aus, die die... --- ### Actualizaciones al video social > Actualizaciones al video social -Tal vez uno de los temas más cambiantes de las redes sociales. En este blog te mostramos qué ha pasado en los últimos meses - Published: 2017-02-21 - Modified: 2017-02-20 - URL: https://blog.hootsuite.com/es/actualizaciones-al-video-social/ - Categories: Estrategia - Tags: Español - : pll_wpml_344790 Actualizaciones al video social ... El 2017 nos ha traído varios cambios en las redes sociales. Entre ellos algunas actualizaciones al video social con la meta de mejorar la experiencia del usuario, y algunas otras modificaciones mantiene la monetización de contenido como su principal objetivo. La mayoría de estos cambios han venido de tres plataformas: Facebook, Instagram, y YouTube, pero no dudes que también se realizan en otras redes sociales. Movimiento del mercado y actualizaciones al video social La realidad es que el contenido de video ha dominado las redes sociales en los últimos años, y es claro al ver el interés que la industria ha puesto en generar y soportar diferentes tipos de videos (360 y 3D). Esta no es una tendencia que vaya a pasar, o que reduzca su popularidad en el futuro; por lo cual, el cuestionamiento que debemos de tener es que tipo de cambios se darán alrededor de este tipo de contenido. Cambios en Facebook Los principales cambios de Facebook se han generado con dos objetivos en mente: 1) Mejorar la experiencia de los usuarios 2) Aumentar el consumo de este tipo de contenidos. Si lo piensas bien, te darás cuenta de que ambos objetivos se están estrechamente relacionado. Además, ambos sirven un fin comercial, pues si se aumenta la interacción de usuarios con videos, Facebook tendrá un mejor producto que vender a sus anunciantes. Este es otro ejemplo de cómo invertir en tu comunidad puede afectar tu fuente de ingresos de manera positiva. Ahora... --- ### ¿Cómo crear vídeos 360 para YouTube? > ¿Cómo crear vídeos 360 para YouTube? Lo puedes hacer tan fácil o difícil como quieras. En esta guía te mostramos un método para todos los presupuestos. - Published: 2017-02-20 - Modified: 2023-12-15 - URL: https://blog.hootsuite.com/es/crear-videos-360/ - Categories: Estrategia - Tags: Español - : pll_wpml_344771 Crear vídeos 360 ... Hace poco escribí un artículo acerca del estado de los vídeos 360 y VR (Realidad Virtual) en las redes sociales. Desde entonces la industria se ha movido a un paso muy rápido, los creadores de contenido continúan mejorando su técnica, y el costo del equipo necesario sigue bajando. El día de hoy te voy a mostrar cómo crear este tipo de contenido para Youtube y así poderte diferenciar en una plataforma con más de un billón de canales. Crear vídeos 360 necesita equipo especial Dado que este tipo de contenido es muy diferente a lo que hemos visto en el pasado, sería razonable asumir que se necesita equipo especial para producirlo. Esta asunción es cierta y falsa. Para crear vídeos 360 vas a necesitar por lo menos una cámara, y aunque existen técnicas para generar este tipo de contenido desde tu celular, estas no son perfectas y tienen varias desventajas. Crear vídeos 360 con tu celular Antes de comenzar a describirte esta técnica, te quiero aclarar que tu celular te servirá para crear vídeos con un fondo estático. Es decir, que podrás mover tu celular o pantalla móvil y mirar alrededor del video, pero solo verás una imagen sin movimiento. Esta técnica tiene un par de usos muy útiles, entre los cuales resalto el de dar un recorrido de un espacio físico como una oficina o un museo. El fin comercial de este tipo de contenido podría ser el mostrar una propiedad en venta a distancia.... --- ### Cómo el Marketing Digital cambia las empresas > Marketing digital ... En esta ocasión te mostramos el cambio digital que la mayoría de las compañías están realizando dado la evolución en las redes sociales - Published: 2017-02-17 - Modified: 2017-02-15 - URL: https://blog.hootsuite.com/es/marketing-digital/ - Categories: Estrategia - Tags: Español - : pll_wpml_344712 Marketing digital ... En días recientes recibí llamada de un desconocido que se identificó como vendedor de una agencia de viajes por internet ofreciéndome un programa de afiliación, despertó mi curiosidad y le pregunté cómo había obtenido mis datos y su respuesta fue Linkedin, el vendedor había elaborado un retrato robot y considero que yo encajaba en ese perfil, por esa razón me agrego a su lista de prospectos a contactar. Naturalmente no era el candidato para su producto, en ese momento lo menos que tenía en mente era un programa de afiliación, y tampoco deseaba ser abordado de esta manera por un vendedor. Marketing digital en ventas Al parecer muchos vendedores están poco informados sobre los nuevos métodos de ventas, no están al tanto de las tendencias en mercadeo que hablan del inbound marketing, mercadeo de contenidos, mercadeo de atracción, que a su vez explican la derivación en la que han confluido la relación entre consumidor y vendedores, con la consiguiente consecuencia de que en ocasiones pueda presentarse escenarios incluso en la que es posible prescindir de los vendedores para dejar en manos de procesos como el posicionamiento SEO y las campañas en RRSS la meta de prospectos a canalizar en los embudos de ventas, mismos que son diseñados bajo automatización para llevar los productos a sus clientes y cerrar las ventas de acuerdo a tasas de conversión previstas en los planes de mercadeo y finalmente con suerte dar con los números adecuados del Retorno de Inversión (ROI), así... --- ### ¿Cómo optimizar tu cuenta de Twitter? > Optimizar tu cuenta de Twitter ... En este blog te mostramos cómo utilizar las listas, imágenes y descripción de tu perfil de Twitter para maximizar tu SMO. - Published: 2017-02-16 - Modified: 2017-02-15 - URL: https://blog.hootsuite.com/es/optimizar-tu-cuenta-de-twitter/ - Categories: Estrategia - Tags: Español - : pll_wpml_344718 Optimizar tu cuenta de Twitter ... Muchos de nosotros tenemos perfiles sociales en más de una red social, pero la gran mayoría de personas y negocios tratan a todas estas plataformas de la misma manera. De cualquier forma, estos sitios web son muy diferentes, tienen audiencias distintas, y el contenido con más interacciones es único a cada sitio. Entonces, ¿Por qué no optimizamos nuestras cuentas sociales? ¿Cómo optimizar tu cuenta de Twitter? SMO Twitter, es una aplicación que hemos tenido disponible desde el el 2006. Desde entonces, ha cambiado la vida de personalidades, de reporteros, noticieros, y de muchas entidades. Pero pocas son las personas que optimizan su perfil para ser encontrados fácilmente; optimización que sí realizan en sus sitios web. El día de hoy te voy a mostrar un par de consejos para optimizar tu cuenta de Twitter. Información Rellena todos los campos de información que tienes disponible en tu perfil para optimizar tu cuenta de Twitter. Recuerda utilizar palabras de búsqueda (keywords) con las que clientes o seguidores te puedan encontrar. Además incluye links a tu página web u otras cuentas que también manejes. En este espacio vas a poder realizar una CTA (Call to action o llamada a la acción) como lo hace Hootsuite al invitarte a unirte de forma gratuita. Para lograr esto tienes 160 caracteres, utilízalos sabiamente. Imágenes La regla general es tener por lo menos 6 imágenes en tu cuenta para poder rellenar tu perfil. Recuerda que cada fotografía tiene que tener buena calidad... --- ### 5 astuces pour lancer une nouvelle stratégie sur vos médias sociaux en 2017 > Chaque début d'année marque le lancement d'une nouvelle stratégie de marketing digital. Voici 5 astuces pour préparer la votre ! - Published: 2017-02-16 - Modified: 2017-02-24 - URL: https://blog.hootsuite.com/fr/5-astuces-pour-votre-strategie-digitale-2017/ - Categories: Stratégie - Tags: Français - : pll_wpml_344694 Chaque début d'année marque le lancement d'une nouvelle stratégie de marketing digital. Comment ça... Vous n'avez encore rien planifié ? Je vous vois vous crisper... La sueur coule sur votre front... La panique vous envahit ! Ne craignez rien. L'équipe de marketing digital de Hootsuite a réuni quelques petites astuces permettant de créer rapidement une stratégie digitale de premier plan, même si vous n'êtes pas en avance. Rassurez-vous, ce guide vous permettra de mettre sur pied une stratégie solide pour l'année à venir. 1. Commencez par définir des objectifs Avant de vous lancer dans la création d'une stratégie digitale complète, prenez un peu de recul et définissez vos objectifs commerciaux pour l'année. Les bases de votre stratégie dépendent avant tout de votre but. Quels sont les indicateurs les plus importants pour votre entreprise ? Quel retour sur investissement espérez-vous ? Vos objectifs 2017 sont peut-être identiques à ceux de l'année dernière, mais il est probable qu'ils aient évolué un minimum, notamment en raison des changements constants que connaissent les médias sociaux (et votre entreprise). Si vous ne savez pas par où commencer pour définir vos objectifs, essayez la méthode S. M. A. R. T. pour définir des objectifs Spécifiques, Mesurables, Atteignables, peRtinents et Temporellement définis. 2. Appuyez-vous sur les données de l'année dernière pour bâtir votre stratégie 2017 Plongez-vous dans l'analyse des données de l'année dernière pour déterminer quels éléments ont fonctionné et lesquels n'ont pas réellement suscité de réactions auprès de votre cible. Étudiez le succès (ou l'échec) des... --- ### 3 Campañas de marketing en redes sociales que nos dejaron perplejos > Campañas de marketing ... Estas 3 campañas de redes sociales nos han mostrado que optimizar contenido para cada red social vale la pena. #SMO - Published: 2017-02-15 - Modified: 2018-08-14 - URL: https://blog.hootsuite.com/es/campanas-de-marketing/ - Categories: Estrategia - Tags: Español - : pll_wpml_344700 Campañas de marketing ... En los últimos años corporaciones multinacionales han puesto un énfasis especial a las de marketing en redes sociales. Cómo te hemos mostrado con anterioridad, compañías como Coca Cola tienen excelentes ejemplos de lo que es crear contenido único para cada uno de sus perfiles sociales. Pero el día de hoy, no haremos hablaremos de los perfiles, sino de las campañas que han llevado estas compañías de una pantalla a la siguiente. 3 de las mejores campañas de marketing en redes sociales Las compañías que aparecen en esta lista crearon campañas de marketing en redes sociales que se adaptan de forma perfecta a su medio de distribución elegido. De igual forma, las hemos elegido por su creatividad y colaboración con las comunidades dentro de cada red social. Emirates Durante los últimos años la Aerolínea de los Emiratos Árabes Unidos se ha enfocado en crear la mejor experiencia en transporte aéreo. Sin embargo, durante el último año han reflejado dicha experiencia en las redes sociales. Su estrategia publicitaria tradicional incluyó mostrar sus anuncios en redes como YouTube. Pero no es por esto por lo que incluimos a esta aerolínea en nuestra lista, la estamos incluyendo por su participación con la comunidad de la plataforma. En septiembre del 2016, uno de sus ejecutivos tomó una de las mejores decisiones que se han tomado, al mejorar de forma gratuita la categoría del ticket de avión de un blogger muy famoso. El blogger del que hablamos es Casey Neistat, un director... --- ### Top 4 perfiles empresariales de Pinterest > Perfiles empresariales de Pinterest … En este artículo te mostramos cómo algunas de las compañías más creativas mejoran su ROI con Pinterest. - Published: 2017-02-14 - Modified: 2017-02-15 - URL: https://blog.hootsuite.com/es/perfiles-empresariales-de-pinterest/ - Categories: Estrategia - Tags: Español - : pll_wpml_344673 Perfiles empresariales de Pinterest ... No es lo primero que pensamos cuando hablamos de la red de tableros. De cualquier forma estas 4 empresas están haciendo un nombre para ellas mismas a través de Pinterest. En esta ocasión te voy a mostrar 4 perfiles empresariales en Pinterest que me parecen muy interesantes por la estrategia digital que están utilizando Top 4 Perfiles empresariales de Pinterest Me parece que esta red social ofrece características muy única en cuanto al tipo de audiencia que tiene y su comportamiento. Todos conocemos a esa pareja que está planeando su boda y tiene un tablero en Pinterest. Además, crean subcategorías de sus eventos con tableros tan específicos como cartas de invitación, vestidos de bodas, etc. Por esta razón, la plataforma se ha convertido en una forma casi perfecta para realizar un rápido análisis de mercado sobre las tendencias de una industria. Puedes evaluar qué tanta interacción tiene un producto con respecto a otro, el tipo de diseño que les gusta a tu mercado meta y mucho más. Por estas y otras razones considero que los mercadólogos digitales tenemos que poner más atención a la red de los tableros, y empezar a crear perfiles empresariales de Pinterest. Coca Cola Lo que me gusta de esta cuenta es que Coca Cola entiende a la red social y crean contenido adecuado. La compañía comprende que Pinterest tiene sus inicios en el movimiento DIY (Do it yourself) o hazlo tu mismo. Han creado contenido que se enfoca en este... --- ### Cómo generar crecimiento en línea para PyMEs > Crecimiento en línea ... Te presentamos la entrevista que tuvimos con nuestro director de crecimiento en línea para Europa, Medio Oriente y África. - Published: 2017-02-13 - Modified: 2017-02-10 - URL: https://blog.hootsuite.com/es/crecimiento-en-linea/ - Categories: Estrategia - Tags: Español - : pll_wpml_344667 En esta ocasión hemos entrevistado a nuestro director de crecimiento en línea de Europa, Medio Oriente y África (Mohamed Zahid). En la entrevista hablamos del crecimiento en línea para PyMes, los canales que él recomienda y algunas tácticas que considera esenciales para lograr tus objetivos. Sin más preámbulo, te muestro sus respuestas. Entrevista con nuestro director de crecimiento en línea para EMEA ¿Cuales son los mayores factores de crecimiento en línea? Excelente pregunta, tus factores de crecimiento en línea clásicos son búsqueda (utilizar buscadores como Google y Yahoo) y social. El crecimiento en línea se está moviendo de búsquedas a canales sociales, dado que estos se están convirtiendo en la manera primordial para encontrar información. También pienso que esto depende mucho de qué clase de información se busque. Por ejemplo, una escena popular de SNL (Saturday Night Live) o un nuevo producto, los canales sociales aparentan ser una muy buena forma para descubrir esta información. Continunado, con contenido más longevo (Evergreen), incluso información médica es un excelente ejemplo de algo que se realizaría mediante búsqueda. Cuando sientes algo como que tu rodilla te duele, ese es un ejemplo clásico para utilizar un buscador web. De cualquier forma, incluso estos términos de búsqueda se llevarán a canales sociales, preguntándoles a tus amigos, compañeros, o incluso expertos en Quora. Esencialmente utilizar el internet es una forma en la que podemos encontrar información, y las redes sociales están tomando ese rol. Finalmente, las personas aún van a sitios web directamente. ¿Qué piensas acerca... --- ### La publicité sur les médias sociaux : Toutes les statistiques à connaître > Vous hésitez à investir votre budget publicitaire sur les médias sociaux ? Découvrez les statistiques qui démontrent les enjeux de la publicité sociale - Published: 2017-02-13 - Modified: 2017-02-16 - URL: https://blog.hootsuite.com/fr/publicite-sur-les-medias-sociaux-toutes-les-statistiques/ - Categories: Stratégie - Tags: Français - : pll_wpml_344653 Les médias sociaux évoluent tellement rapidement qu'on a l'impression qu'un nouvel outil publicitaire voit le jour chaque mois ! Si Facebook, Twitter et LinkedIn occupent ce terrain depuis longtemps, Instagram, Pinterest et Snapchat progressent rapidement. Dans un contexte d'explosion de l'offre publicitaire, de nombreuses marques s'efforcent de rattraper leur retard. Vous n'êtes pas encore convaincu par l'intérêt d'investir dans des campagnes sur les médias sociaux ? Les chiffres suivants devraient vous inciter à sauter le pas. Lorsque vous serez conquis, testez notre nouvelle solution Hootsuite Ads pour mettre en place vos propres campagnes publicitaires payantes. Statistiques sur l'utilisation de la publicité sur les médias sociaux Selon l’agence de publicité Zenith Optimedia (France), les dépenses publicitaires sur les réseaux sociaux devraient croître de 72% entre 2016 et 2019, passant de 29 milliards de dollars à 50 milliards, soit 20% des dépenses publicitaires totales sur Internet. Ceci est possible en raison du développement rapide des réseaux sociaux sur les équipements mobiles, de débit de connexion à Internet croissant et de technologies sans cesse plus sophistiquées, facteurs qui, conjugués, font changer radicalement la manière dont les gens s’informent et consomment. Malgré cette croissance, 46 % des spécialistes du marketing B2B expliquent ne pas être certains que leurs canaux génèrent du chiffre d'affaires. Aux États-Unis, les dépenses publicitaires consacrées aux médias sociaux devraient atteindre 17,34 milliards de dollars en 2019. Ce n'est pas rien, et les spécialistes du marketing l'ont bien compris. La publicité sur les médias sociaux est un outil qu'ils se doivent... --- ### Come aumentare follower e like su Instagram senza i BOT? > Instagram follower e like: come farli aumentare? Non ci sono ricette miracolose ed è sempre più difficile se non vuoi barare, ma puoi iniziare a seguire questi 7 semplici consigli! Che non includono i BOT, ovviamente. - Published: 2017-02-12 - Modified: 2018-11-21 - URL: https://blog.hootsuite.com/it/aumentare-follower-e-like-su-instagram-senza-bot/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341696 - Network: Instagram Come aumentare follower e like su Instagram? Anche tu sei ossessionato da questi numeri? I contenuti di qualità sono il primo requisito per fare davvero la differenza sui social. Eppure, non possiamo fare a meno di chiederci se esistano altri piccoli accorgimenti che possano contribuire al successo del nostro profilo. Una delle domande più diffuse? Come aumentare follower e like su Instagram. Lo diciamo subito: non c'è una ricetta miracolosa, e di sicuro le logiche a volte poco chiare dell'algoritmo non aiutano. Intanto, però, valgono sempre alcuni consigli di massima che ti consigliamo di seguire. Eccoli riassunti in 7 punti. #1 - Crea contenuti unici... o rendili tali Come abbiamo anticipato, il primo segreto per ottenere più follower e like su Instagram è anche il più semplice e apparentemente banale. Solo apparentemente, perché riuscire a realizzare delle belle immagini che lascino il segno fra gli oltre 600 milioni di utenti di Instagram non è esattamente una passeggiata. Mai sottovalutarlo. Cerca di realizzare contenuti davvero unici, utilizzando per scattare gli strumenti che ritieni opportuni (o che semplicemente hai a disposizione), ma non dimenticare che la qualità a livello visivo a volte può fare davvero la differenza. Alcuni Instagramer preferiscono rimanere fedeli alla natura originaria del social, quindi all'immediatezza delle foto scattate e subito condivise con lo smartphone. Ma nonostante l'altissimo livello della maggior parte dei device mobili attualmente a disposizione, sono sempre di più gli utenti che scattano con attrezzature più professionali. Sta a te. A photo posted by Giulio Pugliese... --- ### Publicidad en Instagram y Pinterest: Tu guía completa > Publicidad en Instagram y Pinterest… Pocos mercadólogos se han percatado de las oportunidades de publicitarse en estas redes sociales. - Published: 2017-02-09 - Modified: 2018-02-01 - URL: https://blog.hootsuite.com/es/publicidad-en-instagram-pinterest/ - Categories: Estrategia - Tags: Español - : pll_wpml_344636 La publicidad en Instagram y Pinterest no tienen la misma atención que sus contrapartes en Facebook y Twitter. Sin embargo, una predicción de Credit Suisse estima que Instagram venderá $5. 3 billones de dólares durante el 2017. En el caso de Pinterest, su CEO Ben Silbermann afirmó que su compañía vendió más de $300 millones de dólares en anuncios durante el 2016. Publicidad en Instagram Imagen vía Instagram. Tipos de publicidad Dado que Facebook es dueño de Instagram, no es sorpresivo descubrir que los anuncios publicitarios en Instagram son un reflejo de sus contrapartes en Facebook: Foto, video, y carrusel. De igual forma, la publicidad en Instagram tiene una diversidad de objetivos parecidos a los de su compañía matriz. Audiencia y focalización La publicidad en Instagram te ofrece las mismas herramientas de focalización de Facebook. Si quieres obtener más información acerca de estas opciones de segmentación de mercado, te recomiendo ver este artículo. De cualquier forma, recuerda que la demografía de los usuarios de Instagram difiere de la de los usuarios de Facebook. El grupo demográfico más grande en Instagram son mujeres (18 a 29 años de edad) que viven en ciudades. Precios Con con Facebook, la publicidad en Instagram ofrece un plan en el cual se puede pagar por el número de interacciones o por las impresiones (CPM). El costo promedio por clic de una campaña de publicidad de Instagram es $0. 72 centavos de dólar. Para comprar anuncios en Instagram se siguen los mismos pasos que en Facebook:... --- ### Optimisez vos publicités avec Hootsuite Ads - La solution de Hootsuite par AdEspresso > Simplifiez la création, la gestion et l'optimisation de vos campagnes sur les médias sociaux avec Hootsuite Ads : La solution Hootsuite par AdEspresso - Published: 2017-02-07 - Modified: 2017-02-13 - URL: https://blog.hootsuite.com/fr/publicite-sociale-avec-la-solution-hootsuite-par-adespresso/ - Categories: Stratégie - Tags: Français - : pll_wpml_344568 La publicité sociale est devenue un élément clé pour la majorité des campagnes de marketing digital. Les social ads permettent de cibler très finement les clients sur les plateformes qu’ils aiment consulter grâce à des ciblages comportementaux mais aussi du retargeting. Selon les derniers chiffres d’Emarketer (Mars 2016), le marché de la publicité sur les réseaux sociaux serait, de loin, dominé par Facebook, cela indique que la publicité sociale est au coeur des stratégies de marketing digital. Il est donc peu surprenant que le budget pour la publicité des médias sociaux ait significativement augmenté dans le monde entier, surtout depuis que la portée organique des publications sur les réseaux sociaux a été réduite. Ce qu'il faut savoir sur la publicité sociale Selon une étude sur les prévisions mondiales des investissements publicitaires menée par l'agence Zenith (Publicis Media) : Les dépenses publicitaires sur les réseaux sociaux connaissent une croissance rapide de 20 % par an dans le monde et devraient rattraper celles des journaux en 2019. Ces investissements devraient augmenter de 72 % d'ici 2019, passant de 29 milliards de dollars à 50,2 milliards, indique cette étude. Les publicités sur les médias sociaux, qui représentent déjà 16 % des investissements numériques en 2016, atteindront 20 % en 2019. À cet horizon, les investissements dans les réseaux sociaux talonneront les journaux (50,7 milliards de dollars d’investissements prévus) et d’ici 2020 ils seront largement en tête. La vidéo en ligne, croît aussi rapidement de 18 % par an et devrait dépasser la publicité... --- ### Perché la content curation è fondamentale per la tua strategia sui social media > Cos'è la content curation e perché è fondamentale per la tua strategia dei contenuti sui social media? Ecco i vantaggi per il tuo pubblico e il tuo brand. - Published: 2017-02-03 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/content-curation-per-i-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_344546 Cos'è la content curation? La semplice traduzione letterale dall'inglese non rende l'idea. Cura dei contenuti, sì, ma cosa significa esattamente? E perché è fondamentale per la tua strategia sui social? I social media sono lo strumento migliore per entrare in contatto con i clienti in modo immediato. Dalla risoluzione dei problemi di customer care ai feedback in real time, fino al lancio di una campagna o alla sponsorizzazione di un contenuto, i brand hanno la possibilità di comunicare e dialogare direttamente con i propri follower con un facilità prima d'ora inimmaginabile. Quando si parla di piano editoriale sui social, però, spesso si rischia di sottovalutare la questione dei contenuti. Non basta avere il famoso cugino che ha millemila amici su Facebook e ci sa proprio fare per pensare di avere la situazione sotto controllo. È necessaria una strategia che consideri e ottimizzi tutte le opportunità che i canali social sono in grado di fornire. Di seguito ti illustriamo i vantaggi della content curation per i tuoi lettori e, di conseguenza, per il tuo brand. Avvicinandoti a loro con la giusta strategia di contenuti sui social, non solo gli darai un valore aggiunto, ma avrai anche più probabilità che possano diventare tuoi clienti, o anche "solo" tuoi affezionati sostenitori sul web. #1 Evita di essere troppo (o solo) autoreferenziale Ok, è il profilo della tua attività. E sei sui social per un motivo ben preciso: parlare della tua attività. Non fa una piega. Ma un errore che si commette spesso è... --- ### SEO: gli errori di valutazione più diffusi > Nel campo della SEO spesso si commettono degli errori di valutazione, soprattutto quando si rimane arroccati a posizioni ormai superate. Ecco i più diffusi. - Published: 2017-01-31 - Modified: 2017-02-06 - URL: https://blog.hootsuite.com/it/seo-errori-di-valutazione-piu-diffusi/ - Categories: Strategia - Tags: Italiano - : pll_wpml_344427 La SEO è probabilmente uno degli aspetti più controversi da considerare per chi lavora sul web. Non si tratta, purtroppo, di capire e applicare formule matematiche, semplici o complesse che siano, per ottenere un risultato certo. Spesso è anche una questione di decidere quale orientamento seguire, visto che i pareri degli esperti su uno stesso argomento possono essere anche parecchio discordanti. E nella pratica non sempre va come la teoria aveva suggerito. Qual è la keyword che dovrei usare? Quanti link dovrei inserire nel mio blog post? Ci sarebbero migliaia di domande da fare. Ma teniamo presente un punto di partenza su tutti, che sembra molto banale ma non lo è affatto: la SEO deve far arrivare il tuo contenuto alle persone. Quelle giuste. Abbiamo chiesto allora al nostro team di esperti quali fossero gli errori più comuni commessi in materia di SEO dai Social Media Manager, o gli aspetti più sottovalutati. Vediamoli insieme. #1 Non comprendere appieno la relazione tra SEO e social media Anche se Google afferma che le azioni sui social non hanno alcun impatto sul ranking, si può tracciare un parallelo tra contenuti social e contenuti web di maggiore successo, scoprendo che il denominatore comune a entrambi è la presenza di contenuti di qualità. I contenuti pubblicati sui social che ricevono molti commenti o “mi piace” e che vengono condivisi più volte, molto probabilmente mostreranno una metrica di engagement del pubblico tale da essere considerati contenuti accreditati da Google, ottenendo quindi un impatto positivo sulle classifiche... --- ### 21 Trucos y Consejos para Twitter que tienes que conocer > Consejos para Twitter... Estos 21 trucos y consejos para Twitter te van a permitir mejorar tu uso empresarial y personal de la plataforma social. - Published: 2017-01-30 - Modified: 2018-03-02 - URL: https://blog.hootsuite.com/es/consejos-para-twitter/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_342691 - Network: Twitter Consejos para Twitter... Con 313 millones de usuarios activos mensualmente, Twitter es una enorme red social que ofrece mucho potencial para lograr una conexión significativa. Pero, con más de 500 millones de tuits enviados todos los días, puede ser engañoso permanecer entre los mejores contenidos más relevantes, hacer que vean tus tuits y maximizar el tiempo que pasas en tus actividades de Twitter. Afortunadamente, Twitter ofrece funciones detalladas que te permiten enfocar con la mayor precisión posible tus esfuerzos. Hemos duplicado estos consejos para Twitter y tu estrategia social, ya que las características menos famosas pueden elevar el rendimiento en Twitter... si sabes cómo encontrarlas. Tabla de contenidos Trucos para Twitter (General) Cómo realizar búsquedas avanzadas en Twitter Mejora tu perfil en Twitter Consejos para tus listas en Twitter Incrementa la interacción de tu contenido dinámico Extra: descarga la guía de estrategia gratuita que revela cómo Hootsuite amplió seguidores de Twitter a más de 7 millones de usuarios y aprende cómo poner a trabajar estas tácticas para tu negocio. Trucos y consejos para Twitter (General) Agrega emojis desde tu equipo Cuando sólo tienes 140 caracteres disponibles, los emojis pueden ahorrarte espacio valioso. Son fáciles de usar en un dispositivo móvil, pero puede ser un dolor de cabeza acceder a ellos en el equipo. Afortunadamente, si utilizas una Mac, hay un atajo de teclado para introducir el emoji. Imagen cortesía de Twitter. Cómo hacerlo: Coloca el cursor en cualquier campo de texto. Presiona las teclas de control, comando y la barra... --- ### 5 prédictions sur l'évolution des médias sociaux pour 2017 et au delà > 5 prédictions sur l'évolution des médias sociaux en 2017 et au delà... Découvrez les tendances digitales et les enjeux à considérer cette année ! - Published: 2017-01-30 - Modified: 2017-02-16 - URL: https://blog.hootsuite.com/fr/evolution-des-medias-sociaux-pour-2017/ - Categories: Stratégie - Tags: Français - : pll_wpml_344344 En 2013, j'enregistrais une vidéo pour Hootsuite dans laquelle je présentais le concept de « mass médias sociaux ». Au vu du nombre de tweets et d'interactions qu'elle a suscités, je pense que nous avions visé juste. Nous travaillons actuellement à la conclusion de notre baromètre 2017 Hootsuite/Visionary Marketing de l’utilisation des médias sociaux, utilisé par les marketeurs Français. Les conclusions que nous en tirons montrent clairement que le marché a mûri, mais qu'il reste encore beaucoup de chemin à parcourir. Dans cet article, je vais vous faire part de quelques hypothèses concernant l'évolution des médias sociaux en 2017 et au delà. #1 - Certains outils vont disparaître d'autres les remplaceront Un point me frappe lorsque j'étudie notre dernier baromètre : les plateformes de médias sociaux utilisées par les spécialistes du marketing ne sont plus les mêmes. Adieu Vine (auquel Twitter a asséné le coup de grâce en 2016), Viadeo (liquidé lui aussi) et Xing (limités aux zones germanophones, pour combien de temps, nul ne sait). Les nouvelles marottes de l'année 2016 étaient Periscope (un peu en déclin en ce début 2017, les choses vont vite), Facebook Messenger, Facebook Live et Snapchat. Si Snapchat suscite beaucoup d'intérêt en ce moment, son réseau reste principalement utilisé par le grand public. Hormis quelques rares exceptions, de nombreuses entreprises ont encore du mal à appréhender ses fonctionnalités inhabituelles et son interface déroutante. Une discussion entre experts des medias sociaux m’a fait sourire récemment car aucun d’entre eux n’utilise ni ne maitrise l’outil. Il... --- ### Emoji: come utilizzarli per il tuo brand? > Gli emoji sono ormai utilizzatissimi anche nelle campagne di marketing e sui profili social dei brand: scopri come utilizzarli al meglio con questa guida. - Published: 2017-01-26 - Modified: 2017-02-06 - URL: https://blog.hootsuite.com/it/emoji-come-utilizzarli-per-il-tuo-brand/ - Categories: Strategia - Tags: Italiano - : pll_wpml_344331 Sono ovunque. Che ci piaccia o no, gli emoji fanno parte delle nostre vite. Le faccine dalle simpatiche espressioni sono una presenza costante - e a volte ingombrante - nei messaggi privati, i social, le foto, i video e i contenuti che produciamo quotidianamente. Inserire un emoji in un tweet ne aumenta la diffusione del 25,4%; nei post di Facebook può far aumentare il numero di like del 57% e la quantità di commenti e condivisioni del 33%. Non a caso, già nel 2015, circa la metà dei commenti su Instagram conteneva almeno un emoji. Con statistiche di questo tipo, non sorprende che questi strumenti vengano utilizzati sempre più frequentemente anche nelle campagne di marketing. Tuttavia, è opportuno che le aziende sappiano qual è il modo migliore per utilizzarli nelle loro strategie sui social. Abbiamo preparato questa guida per aiutarti ad avere una maggiore consapevolezza sull'argomento, per non rischiare di vanificare i tuoi sforzi e ottenere magari l'effetto opposto a quello desiderato. E perché non ti succeda più di usare la faccina sbagliata nel momento o nel posto sbagliato. ? Guida all'uso degli emoji nel Social Media Marketing Attenzione al significato Uno degli errori più gravi che un brand possa commettere sui social media è utilizzare un emoji in modo sbagliato. Giusto per fare un esempio, dovresti evitare di inserire quello della melanzana in un post aziendale... anche se ti sembra così innocuo. Ovviamente vuoi che il tuo brand sia autorevole e aggiornato - il terrore di molti social media... --- ### Gagnez de nouveaux followers grâce à votre biographie Twitter > Toutes nos astuces pour multiplier vos chances d'augmenter votre nombre de followers grâce à la rédaction d'une biographie twitter créative et efficace ! - Published: 2017-01-26 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/astuces-pour-votre-biographie-twitter/ - Categories: Stratégie - Tags: Français - : pll_wpml_344229 - Network: Twitter Twitter... Intransigeant sur le nombre de caractères, mais pourtant plébiscité par tous. Si vous utilisez déjà ce réseau particulièrement strict, vous connaissez sans doute quelques astuces pour créer des tweets percutants en 140 caractères. Si le respect de la contrainte de caractères monopolise tous vos efforts, vous négligez peut-être un aspect important de votre présence sur Twitter, qui nécessite une certaine gymnastique cérébrale : votre biographie Twitter. Si vous avez expédié la rédaction de cet élément, n'oubliez pas que votre biographie est indexée par les moteurs de recherche et est ainsi un premier point de contact particulièrement visible pour d'éventuels nouveaux abonnés sur ce réseau social et sur d'autres médias. La bonne nouvelle, c'est que vous disposez de plus de 140 caractères pour rédiger votre biographie. La mauvaise nouvelle, c'est que vous n'en avez que 160. Compte tenu de cette contrainte, voici quelques idées pour optimiser l'impact de ce court texte de description. Quels sont les éléments à inclure dans le profil Twitter ? Par chance, votre profil Twitter comprend plusieurs éléments supplémentaires qui n'entrent pas dans les 160 caractères de votre biographie. #1 - Nom Il s'agit simplement de votre nom ou de celui de votre entreprise. Facilitez la tâche de vos abonnés potentiels en utilisant le nom que vous utilisez le plus souvent et en veillant à la cohérence de l'ensemble de vos réseaux sociaux. Nombre de caractères : 20 #2 - Nom utilisateur Également appelé pseudo, il s'agit de votre identité sur Twitter. Pour un compte professionnel,... --- ### Platz machen, Millennials! Was Sie jetzt über die Generation C wissen müssen > Man muss kein Millennial sein, um in den digitalen Medien zu leben. Warum die Generation C wichtiger ist und wie man diese erreicht erfahren Sie hier. - Published: 2017-01-26 - Modified: 2017-01-30 - URL: https://blog.hootsuite.com/de/generation-c/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_344335 Dieser Beitrag wurde ursprünglich auf Inc. veröffentlicht. Ich gebe es zu: Ich habe das M-Wort verwendet. Ja, ich habe viel über die Millennials nachgedacht und geschrieben. Als Chef eines Social Media Management-Unternehmens ist mir klar, dass diese Generation einen großen Teil meiner Mitarbeiterschaft und unserer Millionen Nutzer stellt. Und ich weiß auch, dass die Millennials echte Vorzüge, aber auch Erwartungen mitbringen, vom digitalen Know-how bis zum Wunsch nach Kooperation und Transparenz. Dabei sollte man aber eines nicht vergessen: Diese Eigenschaften sind kein Alleinstellungsmerkmal der Millennials – und sie waren es auch nie. Man muss nicht zwischen 1980 und 2000 zur Welt gekommen sein, um in seinem iPhone zu leben oder die sozialen Medien mit offenen Armen anzunehmen. Und junge Menschen sind nicht die einzigen, die nicht nur ihr Gehalt bekommen, sondern auch einen Sinn in ihrer Arbeit erkennen und zudem etwas verändern wollen. Mittlerweile habe ich erkannt, dass das Konzept der Millennials in vieler Hinsicht zu begrenzt ist. Man hat Unternehmen jahrelang eingeredet, dass sie möglichst viele Marketingressourcen in diese eng gefasste demografische Gruppe investieren sollen. Personalabteilungen konzentrierten sich darauf, Millennials einzustellen und die Anforderungen der Generation Y nach Möglichkeit zu erfüllen. Dabei haben alle den größeren Zusammenhang aus den Augen verloren. Damit meine ich die Generation C. Im Folgenden möchte ich Ihnen die fünf wesentlichsten Fakten über die Generation C nahebringen – und Ihnen erklären, wie Unternehmen diese wichtige Gruppe besser erreichen und verstehen können. 1. Was ist die Generation C? Der auf die digitale Welt spezialisierte Analyst Brian... --- ### Cómo crear guías de estilo para las redes sociales de tu negocio > Guías de estilo para tus redes sociales. Tener un estilo en tus redes sociales te va a permitir desarrollar una marca para tu negocio. - Published: 2017-01-25 - Modified: 2017-01-23 - URL: https://blog.hootsuite.com/es/guia-de-estilo-para-tus-redes/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales, Plantilla - Tags: Español - : pll_wpml_342853 Mucha gente piensa que el mejor amigo de un escritor es el diccionario, pero, con todo respeto, no comparto esa idea. El verdadero libro santo, es la guía de estilo, y lo mismo aplica para todos los que trabajan en las redes sociales. En el caso de los nuevos empleados, una guía de estilo en redes sociales ofrece la respuesta a casi cualquier pregunta imaginable. Asimismo, ofrece lineamientos que pueden ayudar a agilizar el proceso de incorporación, lo cual garantiza una transición fluida entre los miembros del equipo. No obstante, no es solo útil para los nuevos contratados. Una guía de estilo completa de redes sociales puede funcionar como piedra angular para toda tu estrategia de redes sociales, un documento fundamental que garantiza que habrá claridad y consistencia en la forma en que tu empresa utiliza las redes sociales. En esta publicación, abarcamos 10 componentes clave de la guía de estilo de redes sociales. Dependiendo de las necesidades de tu empresa, industria y marca, es probable que quieras enfocarte en algunas secciones más que en otras, o bien, agregar secciones que no hemos abarcado aquí. El objetivo es convertirla en un documento de consulta que se distribuya en toda la organización, es tanto ofrecer orientación, como gestión. Lo más importante, es actualizar tu guía de estilo con frecuencia. Un documento obsoleto y lleno de información errónea no le será útil a nadie. A medida que cambia tu estrategia y tu audiencia evoluciona, también debe hacerlo tu guía de estilo. 10... --- ### Hai il blocco dello scrittore? Ecco come rimettere in moto la creatività > Se ti occupi della creazione di contenuti sai di cosa stiamo parlando. Il blocco dello scrittore è uno dei tuoi incubi peggiori. Ecco come puoi superarlo. - Published: 2017-01-24 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/blocco-dello-scrittore-come-rimettere-in-moto-la-creativita/ - Categories: Strategia - Tags: Italiano - : pll_wpml_344258 Se ti occupi di contenuti, sai bene quanto sia importante avere la mente sgombra da pensieri e ben focalizzata sull'argomento che vuoi sviluppare. C'è chi ha bisogno di assoluto silenzio, chi invece preferisce stare in un ambiente più stimolante e magari ascoltare anche un po' di musica. Di certo la fase di creazione è sempre molto soggettiva, ma una cosa ci accomuna un po' tutti: quando la lista di cose da fare inizia a essere strapiena, non è solo il tempo a venire a mancare. Spesso, purtroppo, anche la creatività rischia di finire risucchiata in un buco nero. L'ansia sale, il blocco dello scrittore ci assale. Per chi lavora quotidianamente alla creazione di contenuti il problema è tutt'altro che banale. Ma sì, scrivi qualcosa, butta giù due righe, basta che ti sbrighi... Eh no, non funziona proprio così. Non se si vuole fare la differenza e puntare alla qualità - cosa che, soprattutto nel mare magnum del web, oggi è sempre più importante. Spesso si rischia di cedere alla pigrizia e fare le cose tanto per farle. Ma alla lunga non paga. Se poi parliamo di contenuti sui social, dove i tempi sono ancora più ristretti e la comunicazione ancora più immediata... Beh, il blocco dello scrittore è decisamente un problema. E va risolto alla svelta. Abbiamo fatto un piccolo brainstorming nel nostro team content & social. Come mantenere alta la concentrazione, superare il blocco dello scrittore e continuare ad alimentare la creatività? Ecco qualche suggerimento e un elenco di... --- ### Wie man ein Programm zur Förderung von Markenbotschaftern aufbaut > Unternehmen, die Kunden und Mitarbeiter als Markenbotschafter für sich gewinnen, haben viele Vorteile. So bauen Sie eine Strategie für Markenbotschafter auf. - Published: 2017-01-24 - Modified: 2018-11-30 - URL: https://blog.hootsuite.com/de/markenbotschafter-programm/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_344261 Unternehmen, die begeisterte Kunden und Mitarbeiter als Botschafter für ihre Marke gewinnen, sichern sich enorme Vorteile, wenn es um die Verbreitung und die Glaubwürdigkeit ihrer Botschaften in den sozialen Medien geht. Firmen sollten die Chance ergreifen und dieses Potenzial freisetzen. Wenn es beispielsweise um die Einbindung von Mitarbeitern in die Unternehmenskommunikation geht, stehen viele Unternehmen noch ganz am Anfang, wie eine aktuelle Studie ermittelte, die Social Media als integralen Bestandteil der B2B-Kommunikation feststellt: Nur 18 Prozent der befragten Unternehmen in Deutschland und Österreich fördern das Social media-Engagement ihrer Mitarbeiter und nutzen diese als Markenbotschafter. Natürlich können Sie Ihre Produkte und Dienstleistungen selbst anpreisen. Doch es gibt keine bessere Methode, Aufmerksamkeit zu erzielen, als positive Meldungen von Dritten zu veröffentlichen – wie zum Beispiel von Markenbotschaftern. Nur 18 Prozent aller Menschen schenken Marken-Influencern ihr Vertrauen, aber 92 Prozent vertrauen Markenbotschaftern. Und weltweit neun von zehn Online-Kunden geben an, dass Empfehlungen von Freunden und Verwandten die für sie vertrauenswürdigste Werbeform sind – während nur zwei von zehn Personen Online-Anzeigen vertrauen. Der Aufbau eines eigenen Markenbotschafter-Programms ist nicht ganz einfach. Deshalb haben wir einen Leitfaden für Sie entwickelt, in dem wir Ihnen erklären, wie Sie diese Aufgabe erfolgreich meistern. Was ist ein Markenbotschafter-Programm? Die größte ungenutzte Ressource für viele Unternehmen sind ihre eigenen Kunden. Dabei sind dies genau die Leute, die über Ihre Produkte und Dienstleistungen informiert sind. Es steht in ihrer Macht, diese Informationen auch auf für Sie nützliche Weise mit anderen zu teilen. Ein Markenbotschafter geht in der Kundenbeziehung einen Schritt... --- ### Comment rédiger une biographie Instagram efficace > Inspirez-vous de nos idées pour votre biographie Instagram et créez un profil précis et intéressant à l'image de votre marque ! - Published: 2017-01-19 - Modified: 2019-04-09 - URL: https://blog.hootsuite.com/fr/rediger-une-biographie-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_344145 - Network: Instagram Vous avez probablement déjà élaboré une stratégie pour vos publications Instagram, mais il se peut que vous ayez omis un élément essentiel. En effet, votre profil Instagram est le premier point de contact avec votre marque et représente l'essence de votre présence sur ce réseau social. C'est également le seul contenu Instagram qui comprend un lien cliquable. Dans votre biographie d'entreprise sur Instagram, vous disposez de 150 caractères pour vous présenter, vous et votre offre de produit, et expliquer à vos visiteurs pourquoi vous méritez qu'ils s'intéressent à vous. Il est donc nécessaire d'y consacrer le temps nécessaire. Inspirez-vous de ces idées de biographies Instagram d'entreprise pour créer un profil précis et intéressant, à l'image de votre marque sur le réseau considéré comme le « roi de l'engagement” sur les médias sociaux par le cabinet Forrester Research. #1- Quels sont les éléments à inclure dans votre profil Instagram ? Avant de commencer à rédiger votre profil, il est nécessaire de connaître les principaux éléments qui constitueront les fondations de votre profil Instagram. 1. Votre n­­­om Le texte saisi dans ce champ s'affichera en caractères gras en tête de votre biographie Instagram. Il doit bien sûr comprendre le nom de votre marque mais pas uniquement. Vous disposez de 30 caractères, ce qui vous permet d'y faire figurer une variante de votre nom (p. ex. ,Saturday Night Live – SNL), ou un mot clé ou deux pour clarifier l'objet de votre marque et aider les utilisateurs à vous trouver (p. ex. ,... --- ### Die Top 5 Social Media-Trends 2017 für Unternehmen > Wie lautet das Geheimnis, mit dem Sie Ihre Social Media-Strategie wetterfest machen? Werfen Sie einen Blick auf die Social Media-Trends 2017. - Published: 2017-01-17 - Modified: 2017-01-24 - URL: https://blog.hootsuite.com/de/neue-social-media-trends-2017/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343866 Diese neuen Entwicklungen könnten die Art und Weise, wie Sie Social Media nutzen, verändern. Tschüß, Vine! Es scheint kaum ein paar Jahre her, dass dieses Netzwerk – und sein packendes 6-Sekunden-Video-Format – das Licht der Welt erblickten und sich Unternehmen ein Wettrennen lieferten, um herauszufinden, wie es sich monetarisieren ließe. Im Oktober haben wir erfahren, dass die App von Twitter offiziell eingestellt wird. Doch schon vorher hat sich die Aufmerksamkeit neuen und flexibleren Video-Formaten wie dem neuen Spielmacher Facebook Live zugewandt. Diese konstante Fluktuation im Social Media-Bereich ist nicht wirklich neu und kommt oft genug einfach nur teuer. Unternehmen investieren in neue Tools und Strategien, entwickeln Marketing-Pläne und strengen sich an, um Ihre Mitarbeiter in Stellung zu bringen... nur um zu erleben, dass ihnen über Nacht der buchstäbliche Teppich unter den Füßen weggezogen wird. Wie lautet also das Geheimnis, mit dem Sie Ihre Social Media-Strategie wetterfest machen? Vergessen Sie den neuesten Hype, und werfen Sie einen Blick auf die Makro-Trends, die die Branche vorantreiben. Hier kommen fünf große Veränderungen, die die Art und Weise, wie Unternehmen Social Media nutzen, in 2017 stark beeinflussen dürften: 1. Der Reichweiten-Kollaps Es funktioniert nicht mehr, die Nutzer in den sozialen Medien auf die hergebrachte Weise – also ein Publikum über einen Zeitraum aufzubauen und Neuigkeiten zu teilen – zu erreichen. Die Anzahl der Posts, die Ihre Zielgruppe zu sehen bekommt, wird durch die Algorithmen immer stärker limitiert. Das ist keine großangelegte Verschwörung, sondern reflektiert die Realität überladener Feeds. Bei all den Nachrichten, Fotos und... --- ### Facebook Live: Comment intégrer des vidéos en direct à votre stratégie de contenu ? 2/2 > Facebook Live s'est imposé en leader de la vidéo en direct sur les médias sociaux. Découvrez comment intégrer ce nouvel outil marketing à votre stratégie ! - Published: 2017-01-16 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/facebook-live-un-outil-marketing-strategique/ - Categories: Stratégie - Tags: Français - : pll_wpml_344031 - Network: Facebook En 2016, l'essor de la vidéo en direct sur internet a rendu cette tendance digitale populaire grâce aux différentes plateformes de streaming en direct disponibles sur internet. En moins d'un an Facebook Live s'est imposé en tant que leader de la video en direct sur les médias sociaux. Par la même occasion la nouvelle fonctionnalité Facebook est devenu un outil marketing stratégique : sa large audience en fait une réelle opportunité marketing pour les entreprises qui souhaitent partager du contenu vidéo. Il existe de nombreuses manières, d'intégrer des vidéos Facebook en direct à votre stratégie de contenu. Pour les entreprises, Facebook Live offre la possibilité de s’engager avec leur communauté de manière plus authentique, de créer de la proximité et de réintégrer l’humain dans le rapport entreprises/clients ou prospects. Vous l’aurez compris, Facebook Live est un outil marketing précieux à utiliser à bon escient, pour fédérer la communauté d’individus qui suit votre page Facebook, à moindre coût. Découvrez comment Facebook Live peut s’intégrer dans la stratégie marketing de votre entreprise et comment l’optimiser pour atteindre vos objectifs. #1 - Comment utiliser la vidéo en direct sur Facebook Les vidéos en direct sont signalées par le terme « En direct » sur fond rouge affiché dans le coin supérieur gauche de la vidéo, accompagné du nombre actuel de spectateurs. Démarrage d'une vidéo en direct sur Facebook : Touchez Exprimez-vous. Sélectionnez l'icône Vidéo en direct. Écrivez une description. Choisissez le public auprès duquel effectuer la diffusion. Lancez la diffusion. Pendant la diffusion,... --- ### ¿Nueva red social? Estas son 4 redes sociales muy prometedoras > La nueva red social... Es difícil ser esa persona nueva, pero yo veo muy optimista a estas 4 redes sociales y realmente creo vana llegar a ser grandes. - Published: 2017-01-13 - Modified: 2020-07-14 - URL: https://blog.hootsuite.com/es/nueva-red-social/ - Categories: Noticias - Tags: Español - : pll_wpml_344174 Nueva red social ... Hace un par de años, recuerdo cómo todo el mundo estaba migrando de Hi5 a Facebook. Después, se rumoró que Facebook no iba a poder competir con Twitter e Instagram estaba ganando mucho territorio. A lo que me refiero es que hay un sin número de redes sociales, varias que se hicieron muy grandes y ya no están, y otras que fueron creciendo poco a poco hasta convertirse en el coloso que son hoy. Algunas redes sociales van y vienen. Parecería que fue ayer que se anunció el cierre de Vine. La clausura de compañías tan grandes es una sorpresa, en especial cuando nos damos cuenta del número de usuarios que tienen y el fondeo que han recibido. Entonces, ¿Qué oportunidad tienen las nuevas plataformas? Hoy te voy a mostrar mi lista de 4 redes sociales a las que veo muy optimista y creo que tienen el potencial de convertirse en “Mainstream”. La nueva red social ya está aquí, de hecho 4 de ellas Yik Yak Esta nueva red social inició como Facebook en un campus universitario y ahora tiene cobertura mundial. El objetivo de la compañía es conectar a personas que se encuentran en la misma área geográfica. Entre sus funciones principales podrás: compartir noticias, hacer preguntas, ofrecer ayuda o interactuar con otros usuarios que se encuentren cerca de ti. Si quieres hacer amigos que vivan cerca de ti Yik Yak parece ser una buena alternativa. kik kik es una nueva red social par enviar... --- ### Cómo alcanzar a más personas con tu página de Facebook > ¿Cómo alcanzar a más personas con tu página de Facebook? Aún es posible, sólo ten en mente estos 3 elementos del alcance orgánico. - Published: 2017-01-11 - Modified: 2017-01-10 - URL: https://blog.hootsuite.com/es/alcanzar-a-mas-personas-en-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_344162 ¿Cómo alcanzar a más personas? ... Hace un par de años cuando empecé a aventurarme en las redes sociales, el alcance orgánico de las publicaciones en Facebook era algo fenomenal. Con un presupuesto limitado y mucho trabajo, aún una página pequeña, podía llegar a miles de personas con solo una publicación. Este concepto me llamó tanto la atención que abandoné mis planes para estudiar odontología y empecé a enfocar mi atención en Facebook e Instagram. Bueno, lejos están los días en que nuestras publicaciones tenían casi un alcance viral al ser programadas en Facebook. Su algoritmo ha cambiado en los últimos años, favoreciendo a publicaciones promovidas (pagadas), pero aún ahora existen un par de trucos para maximizar tu alcance. Trucos que he aprendido mediante la práctica e implementación de pruebas AB. Hoy te traigo estas tácticas para que mejores tu alcance orgánico. ¿Qué se necesita para alcanzar a más personas? Tu probablemente tienes todo lo que se necesita para alcanzar a más personas y no te has dado cuenta. Yo considero que para analizar el funcionamiento de una página de Facebook vas a necesitar 3 recursos: Contenido Tu contenido es la pieza clave en tu estrategia para alcanzar a más personas, pero este concepto va más allá de tener imágenes, vídeos y mensajes de texto para tus publicaciones. Una de las características más importantes es que diferentes redes sociales van a tener diferentes audiencias. Estas distintas audiencias van a tener necesidades únicas y requieren contenido exclusivo para estos segmentos. Es... --- ### Top 10 perfiles de Instagram para inspirarte y crear contenido creativo > Estos son los 10 perfiles de instagram que veo para inspirarme y crear contenido creativo para mis campañas de marketing en redes sociales. - Published: 2017-01-10 - Modified: 2018-08-20 - URL: https://blog.hootsuite.com/es/contenido-creativo/ - Categories: Estrategia - Tags: Español - : pll_wpml_344134 Contenido Creativo ... ¿Cuantas veces te has encontrado enfrente de tu computador sin ideas para publicar en redes sociales? No pasa muy seguido, pero cuando se bloquea nuestra creatividad es muy difícil empezar a trabajar. Antes de comenzar un artículo siempre tengo una lluvia de ideas con otros escritores del blog, pero mientras que esto funciona casi siempre, hay ocasiones cuando necesito una fuente extra de creatividad. El contenido creativo no escasea en las redes sociales Recordemos que las redes sociales están saturadas de imágenes, GIFs y vídeos que crean mucha competencia para publicaciones comerciales. Por esta razón, recurro a Instagram para ver imágenes o videos populares y así conseguir esa chispa para crear contenido creativo. Sin más preámbulo, estos son 10 de mis perfiles favoritos en Instagram. Art_daily Tag a friend who loves Henna? Follow us for more! ? @art_daily? By @hennabella Un vídeo publicado por INSTAGRAM ART SHARING PAGE (@art_daily) el 8 de Ene de 2017 a la(s) 5:52 PST Art_daily es una cuenta que compila el contenido creativo de Instagram. Si te gusta el movimiento DIY (hazlo tu mismo), esta cuenta te va a encantar pues muchas de sus publicaciones son videos de artistas creando piezas de exhibición. Zolloc sprout Un vídeo publicado por Hayden Zezula (@zolloc) el 6 de Ene de 2017 a la(s) 6:48 PST Decir que Zolloc tiene contenido creativo sería minimizar la calidad de este artista. El diseñador gráfico detrás de este perfil social es el Norteamericano Hayden Zezuela. Zeitguised Neural Groove #edible... --- ### Facebook Live Video : guide complet du live streaming pour les entreprises - 1/2 > Facebook Live, permet aux marques de toucher un public gigantesque. Parcourez notre guide pour les entreprises & testez la vidéo en direct sur Facebook ! - Published: 2017-01-10 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/facebook-live-guide-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_344012 - Network: Facebook Débats présidentiels, championnats de football, cérémonie de remise de prix culturels... Quel est le point commun entre ces trois événements ? Seul le direct permet d'en profiter pleinement. De nos jours, on ne compte plus les programmes diffusés en direct : notamment des événements sportifs, des éditions spéciales ou encore des divertissements tel que l’élection de Miss France. De nombreux phénomènes restent éphémères, mais la popularité de la vidéo en direct ne s’est jamais estompée. Les nouvelles technologies lui ont même donné un second souffle. La vidéo sur les réseaux sociaux a désormais laissé place à la vidéo en direct. Et pour diffuser en direct, aucun réseau social n'égale Facebook ! Il reste de loin le plus populaire, que ce soit en termes d'activité ou de nombre d'utilisateurs. Le géant a révélé sa fonction de diffusion vidéo en direct, simplement appelée Facebook Live, à la fin de l'année 2015. Depuis, le streaming vidéo n'a cessé de gagner en popularité. Qu'est-ce que Facebook Live ? Facebook Live est une nouvelle fonction qui permet aux utilisateurs de Facebook de diffuser des vidéos en direct depuis leur smartphone. Elle est disponible sur toutes les Pages Facebook et sur tous les profils du réseau social, sous iOS, Android et sur l'application Facebook Mentions. Les diffusions en direct peuvent être retransmises sur les groupes et les événements Facebook. Pour faire la promotion de cette nouvelle fonction, Facebook s’appuie sur le message suivant : « Diffusez vos vidéos directement depuis votre smartphone, auprès de la plus... --- ### Una breve historia de las redes sociales > La historia de las redes sociales empieza con Arpanet, pero se consolida en el 2005, descubre qué paso para que así pasara. Historia de las redes sociales. - Published: 2017-01-06 - Modified: 2019-03-29 - URL: https://blog.hootsuite.com/es/breve-historia-de-las-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_344085 La historia de las redes sociales. . Historia siempre fue una de mis tópicos favoritos y la verdad creo que eran mis maestros quienes me hicieron emocionarme por esta clase. Puedo recordar en especial a una de mis maestras en preparatoria, ella contaba la historia como si fuera una telenovela. Desde que tomé su clase, me volví un “geek” por la historia, en especial la Historia de las redes sociales. Donde empieza la historia de las redes sociales No te preocupes pues no voy a hacer referencia a los primeros grupos sociales y cómo ellos son la base de los conceptos de “red social” y “crecimiento orgánico”. Aunque esto es cierto me voy a enfocar en la historia de las redes sociales desde la creación del internet, haciendo énfasis a aquellas en las que se puedan: agregar contactos, crear un perfil, hacer comentarios, tener un chat directo y la habilidad de compartir información. Arpanet (Advanced Research Projects Agency Network) es donde todo comienza. Esta red no sólo es la precursora de las redes sociales, pero también la abuelita del internet. Esta red permitió el intercambio de información de información entre instituciones de educación superior en Norte América y fué una parte integral del internet hasta la transición de protocolos TCP/IP. Después, tenemos el envío del primer email en 1971 y el inicio del Proyecto Gutenberg (Biblioteca online gratis) en 1978. En 1991 la red de internet global se hizo pública www (World Wide Web), lo que empezó el internet como... --- ### 12 astuces Snapchat pour garder une longueur d'avance sur vos concurrents > Snapchat est le réseau social du moment qu'il est difficile d'ignorer. Découvrez 12 astuces qui vous permettront de mieux interagir avec votre public. - Published: 2017-01-05 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/12-astuces-snapchat-pour-garder-une-longueur-davance-sur-vos-concurrents/ - Categories: Stratégie - Tags: Français - : pll_wpml_344034 - Network: Snapchat Snapchat n'est pas le réseau social le plus simple à utiliser. En effet, il regorge de fonctionnalités dont même les experts des médias sociaux ne saisissent pas forcément toutes les possibilités. Si vous avez adopté Snapchat à des fins professionnelles, sachez que même si vous maîtrisez les bases du logiciel et quelques utilisations détournées, il vous reste encore beaucoup à apprendre. Vous pensez être un Snapchatteur aguerri ? Lisez quand même ce guide. Vous y découvrirez certainement des astuces bien utiles pour interagir avec votre public. Personnalisez votre marque sur Snapchat 1. Personnalisez votre Snapcode N'importe quel utilisateur de Snapchat peut vous ajouter à ses amis s'il connaît votre Snapcode, le code QR désormais bien connu du réseau. Ce qui est moins connu en revanche, c'est que vous pouvez lui ajouter une image personnalisée pour sortir du lot. Le site Web de Snapchat vous permet de télécharger votre Snapcode et de le personnaliser à l'aide d'outils de retouche comme Picmonkey ou Canva. Le code à proprement parler est constitué des points noirs placés sur un arrière-plan jaune. Tous les éléments que vous ajoutez doivent donc s'inscrire dans le cadre délimité par le fantôme. Ils doivent par ailleurs respecter les directives de Snapchat applicables aux marques. Nous avons nous-mêmes tiré parti de cette fonction en créant un Snapcode particulièrement chouette ! 2. Encrez votre Snapcode dans le monde réel Avec Snapchat, le papier redevient cool. Imprimez votre Snapcode personnalisé sur des objets pouvant être scannés, comme des porte-clés ou des autocollants.... --- ### ¿Qué red social debes ocupar para tu negocio? > La red social de tu negocio … Empezar tu camino empresarial en redes sociales es complicado, pero no vayas por Facebook como defecto. - Published: 2017-01-04 - Modified: 2019-04-29 - URL: https://blog.hootsuite.com/es/primera-red-para-tu-negocio/ - Categories: Estrategia - Tags: Español - : pll_wpml_344041 Cuando empecé mi carrera en marketing digital comencé administrando las redes sociales de algunos de los negocios de mi comunidad. La mayoría de ellos aún no tenían redes y tuve que mostrarles cómo podían ayudar a sus negocio. De cualquier forma, la primer pregunta de muchos de los dueños era ¿Con que rede empiezo? Desafortunadamente para ellos siempre les respondí con la respuesta favorita de los consultores... Depende. ¿Entonces qué red social escojo para mi negocio? Hoy en día tenemos un sin fin de redes sociales, todas ellas nos ofrecen un beneficio en particular, pero algunas tienen un mejor ajuste a nuestro negocio. En este artículo te voy a mostrar cuales son los beneficios de las redes sociales más utilizada en Latinoamérica. Facebook Esta es la red con más usuarios, en la cual la mayoría de los latinoamericanos pasamos más tiempo (móvil y PC). Abrir una página de Facebook típicamente es el primer paso de todo negocio en redes sociales. Un paso que yo considero muy importante, pero en varias ocasiones Facebook no es la red social más adecuada para todas las empresas. Facebook ofrece muchos beneficio, entre ellos la existencia de una base de usuarios de más de un billón de personas, la existencia de comunidades pertinentes a nuestros nichos de mercado y la habilidad de comunicar mensajes con millones de personas. Esta red es especialmente buena para los negocios que tengan múltiples clases de media: videos, artículos, publicaciones, fotografías, etc. Para negocios que tengan recursos suficientes para producir... --- ### 9 ressources et outils gratuits pour devenir LE spécialiste du marketing digital > 9 ressources pour les spécialistes du marketing digital, disponibles en ligne et gratuites pour progresser et interagir plus efficacement avec vos clients ! - Published: 2017-01-02 - Modified: 2017-01-05 - URL: https://blog.hootsuite.com/fr/9-ressources-et-outils-gratuits-pour-les-specialiste-du-marketing-digital/ - Categories: Stratégie - Tags: Français - : pll_wpml_343766 En tant que spécialiste du marketing sur les médias sociaux, vous savez que vous devez rester à l'affût des tendances du monde digital. Jour après jour, vous devez développer vos connaissances et acquérir de nouvelles compétences. Pourtant, il n'est pas facile de trouver le temps non seulement d'acquérir ces compétences, mais également de les maîtriser sur le bout des doigts. Pour vous faciliter la tâche, nous avons réuni quelques 9 ressources pour les spécialistes du marketing digital, disponibles en ligne et gratuites qui vous permettront de progresser et d'interagir toujours plus efficacement avec vos clients. Les meilleurs ressources et outils gratuits pour les spécialistes du marketing digital #1 - Klear La recherche de leaders d'opinion sur les médias sociaux constitue une étape essentielle pour la plupart des stratégies digitales. Pourtant, repérer les bons influenceurs du web revient souvent à chercher une aiguille dans une botte de foin. L'outil en ligne Klear simplifie ce processus en vous permettant d'effectuer une recherche ciblée sur plus de 500 millions de profils parmi tous les réseaux sociaux. Vous pouvez ensuite analyser ces profils et créer des listes privées. Profitez de l'essai gratuit pour découvrir tout l'intérêt de ce service. #2 - Stay Focused Le dynamisme des médias sociaux en fait aussi une source inépuisable de distractions. Par chance, l'extension Stay Focused pour Chrome limite le temps que vous passez sur les sites susceptibles de vous absorber. Elle vous permet de choisir les sites à bloquer et la durée de consultation que vous vous autorisez... --- ### Los Memes ¿Cómo utilizarlos para tu negocio? > Memes... Los vemos en todos lados, pero ¿ya sabes ocuparlos? Los memes pueden ser un activo para tu negocio, incrementar tu alcance orgánico y audiencia. - Published: 2016-12-30 - Modified: 2016-12-29 - URL: https://blog.hootsuite.com/es/memes-para-tu-negocio/ - Categories: Estrategia - Tags: Español - : pll_wpml_343995 Todos los conocemos y nos han hecho reír, pero te has preguntado ¿Cómo puedes ocuparlos para tu negocio? En este blog te voy a mostrar los beneficios y riesgos de utilizar memes en tu página corporativa. De igual forma te mostraré algunos de los memes más populares y cómo utilizarlos. El uso de los memes Los memes tienen etiqueta única, forma de distribución, un uso situacional específico y tienen un formato para ser escritos. Estos son factores que no podemos omitir si quieres maximizar el alcance orgánico de tu contenido. Uso empresarial Uno de los principales beneficios de los memes es que son un material muy compartible, un contenido que tiende a registrar un nivel de interacción muy alto. Por lo cual, si ocupas estas imágenes de una forma positiva, las publicaciones podrían resultar en un incremento en tu alcance orgánico y un incremento a tu audiencia. Uno de los mejores lugares para ver memes y obtener creatividad es 9gag. En este sitio podrás encontrar una amplia variedad de memes que pueden ser compatibles con tu negocio. Un ejemplo de esto es “Shut up and take my money” Este meme es utilizado por emprendedores para promover productos nuevos. Adicionalmente, existe un cambio demográfico en cuanto a las personas que comparten memes y las personas dentro de sus círculos. Las personas en este grupo tienden a ser mileniales; eso resulta en que puedes cambiar la edad promedio de tu audiencia, lo que en ciertos negocios abre las puertas a muchas oportunidades.... --- ### Lezioni di imprenditoria...grazie a un'anguria > Cosa può insegnare la storia di un'anguria da 85 dollari sui rischi dell'imprenditoria? Che ci sono tre nemici da temere: inerzia, ego, paura. - Published: 2016-12-28 - Modified: 2017-01-10 - URL: https://blog.hootsuite.com/it/lezioni-di-imprenditoria-anguria/ - Categories: Strategia - Tags: Italiano - : pll_wpml_343976 Questa storia potrebbe sembrare un aneddoto proveniente da terre lontane, ma è assolutamente vera. I protagonisti sono un'anguria, alcuni abitanti del luogo rimasti insoddisfatti e il testardo proprietario di un negozio di alimentari. L'intera vicenda, tuttavia, rivela alcune verità universali, troppo spesso ignorate, sul mondo dell'imprenditoria. Anni fa, un amico di un'amica che viveva in Canada, nello Yukon, trascorse alcuni mesi in una piccola comunità a nord del Circolo Polare Artico, accessibile unicamente in aereo (tranne nei mesi invernali, in cui viene aperta una strada sul ghiaccio). Un giorno, nel negozio di alimentari locale fece la sua comparsa una leccornia inattesa: un'anguria. Nello Yukon non crescono molte angurie. Per arrivare fin lì, in aereo, il cibo deve compiere un lungo viaggio. Di conseguenza, costa tutto moltissimo. Una dozzina di uova, in quel negozio di alimentari, costa 8$; le mele, circa 6$ al chilo. Le bibite sono un lusso. Ovviamente questa situazione non piace a nessuno, ma sono tutti abituati a questi prezzi. Quella dell'anguria, però, fu una questione ben diversa. Quando arrivò sugli scaffali del negozio, venne messa in vendita a 85$. Ovviamente, si trattava di un prezzo proibitivo per la maggior parte dei residenti. I membri della comunità proposero quindi un patto ragionevole: chiesero al rivenditore di tagliare l'anguria a fette e di vendere le fette singolarmente. In questo modo, il negozio avrebbe comunque avuto lo stesso guadagno (se non di più) e tutti avrebbero potuto assaggiarne un pezzo. Il negoziante però non accettò: non voleva dividere l'anguria a... --- ### El poder de los embajadores de marca > Embajadores de marca... Estas son las 5 prácticas en las que pueden ayudarse mutuamente. Los embajadores de marca son tu aliados y tenemos que respetarlos. - Published: 2016-12-28 - Modified: 2016-12-27 - URL: https://blog.hootsuite.com/es/embajadores-de-marca-beneficios/ - Categories: Estrategia - Tags: Español - : pll_wpml_343971 Embajadores de marca... Imagina ser el embajador de tu nación en otro país. Ahora, imagina que la reputación de tu gobierno depende de tus acciones, pero de la misma forma tú tienes el poder para entablar relaciones comerciales, tratados de intercambios culturales, etc. Los embajadores de marca funcionan de la misma forma, tu marca siendo su nación y otros consumidores siendo los otros países donde se entablan relaciones. ¿Por qué necesitas embajadores de marca? En realidad la respuesta es un tanto sencilla, los embajadores de marca te permiten expandir tu alcance comercial afuera de tu círculo de clientes. Un embajador de marca muy probablemente, va a tener diferentes contactos a los tuyos. De cualquier forma, esta relación es recíproca. Un embajador tiene que recibir apoyo de tu compañía para ejercer sus funciones y tiene que recibir algo a cambio de su ayuda. Esta consideración, puede ser productos, regalos, o bien un impulso a su reputación profesional. ¿Cómo te puede ayudar un embajador de marca? Recomendaciones Una recomendación dada por alguien foráneo a la compañía siempre va a tener un mayor impacto en tu mercado. Después de todo, lo que estamos buscando es validación social de una persona con influencia en la comunidad relativa a tu giro empresarial. “Word of mouth” tiende a percibirse como una transmisión sincera del valor de tus productos. Influencia social Idealmente tu vas a buscar miembros de tu comunidad, de tus clientes, que sean usuarios activos de tus productos. Hootsuite tiene herramientas como Riffle Insights que... --- ### La realidad virtual en redes sociales > Realidad Virtual... Aún no tenemos una experiencia perfecta, pero es lo bastante buena para que las redes sociales ya hayan adoptado la realidad virtual. - Published: 2016-12-27 - Modified: 2016-12-26 - URL: https://blog.hootsuite.com/es/la-realidad-virtual-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_343957 El futuro de las Redes Sociales está en la realidad virtual... Creciendo soñaba con poder ver una película en 3D e interactuar con un sistema de realidad virtual. Una vez que las películas 3D se hicieron populares la magia y expectativa se rompieron. Yo atribuyo esta desilusión a que el formato aún no estaba trabajando al 100% y a que la experiencia no era suficientemente inmersiva. De cualquier forma, esto ha cambiado en los últimos años con la invención de sistemas como el Oculus Rift. Sin embargo, este tipo de aparatos tienden a ser muy caros, pero en los últimos años la brecha entre costo y la experiencia se ha acortado con visores como Google Cardboard y los dispositivos móviles inteligentes. Vía Enrique Dans Y a todo esto ¿Dónde quedan las redes sociales? Todos sabemos que gigantes como Facebook han estado invirtiendo en esta tecnología, pero no ha sido sino hasta hace poco que hemos visto estos formatos introducidos a las redes sociales. En un post Mark Zuckerberg expresó su emoción después de que su compañía compró Oculus por dos billones de dólares. En la misma publicaron anunció que, aunque los planes iniciales son desarrollar el sistema para la industria de los juegos de video, su meta es introducir oculus a las masas para crear una realidad virtual en la que podamos contactar a nuestros amigo, familia e incluso doctores y profesores. Los objetivos que el tiene para este aparato es hacer nuestro mundo un tanto más pequeños, permitiéndonos tener... --- ### Ces chiens qui maîtrisent Instagram bien mieux que vous > Si les comptes Instagram dédiés à des animaux font beaucoup rire sur la plateforme, les chiens sont aussi au centre d'un business très lucratif. - Published: 2016-12-27 - Modified: 2017-11-17 - URL: https://blog.hootsuite.com/fr/ces-chiens-qui-maitrisent-instagram-bien-mieux-que-vous/ - Categories: Stratégie - Tags: Français - : pll_wpml_343878 - Network: Instagram Ils ronflent, bavent, laissent des poils partout... et maîtrisent Instagram bien mieux que vous. Non, je ne parle pas de vos ex, mais de nos amis à quatre pattes. Ils ont beau être dépourvus de pouces opposables, les chiens ont envahi les flux Instagram du monde entier au pas de course. Si les comptes Instagram dédiés à des animaux font beaucoup rire sur la plateforme, les canidés et leurs maîtres sont aussi au centre d'un business très lucratif. Ainsi, le chien new-yorkais le plus célèbre d'Instagram, Marnie, compte plus de 1,9 million d'abonnés. Vous imaginez bien que ce chiffre impressionnant attise la convoitise des entreprises et des marques, qui ajouteraient bien un poil de drôlerie canine à leurs campagnes marketing. Ce succès montre par ailleurs que de nombreux chiens maîtrisent bien mieux Instagram que nous autres bipèdes. Dans cet article, nous allons vous présenter nos animaux préférés et analyser en détail pourquoi leurs comptes ont du chien. Les chiens à suivre à la trace sur Instagram # Marnie The Dog Conseil pour réussir sur les médias sociaux : soyez à l'écoute de votre public Marnie fait probablement partie des toutous les plus connus de notre liste. Elle dispose de plus de 1,9 million d'abonnés sur Instagram, un chiffre qui ne cesse de grimper. Marnie a même attiré l'attention de célébrités telles que Taylor Swift, James Franco et Jonah Hill. Pour autant, le succès ne semble pas lui monter à la tête. D'après le New Yorker, Marnie est le chien américain... --- ### Cómo recaudar fondos en redes sociales > Campaña: Si alguna vez te has preguntado cómo recaudar fondos para tus campaña con tus redes sociales, estos son los 3 pasos que necesitas tomar. - Published: 2016-12-26 - Modified: 2016-12-23 - URL: https://blog.hootsuite.com/es/campana-para-recuadar-fondos/ - Categories: Estrategia - Tags: Español - : pll_wpml_343948 Campaña: Pasos para recaudar fondos Crear una campaña para recaudar fondos para una fundación es algo complejo, pero esto se ha vuelto mucho más factible y fácil con campañas en redes sociales y la influencia de muchas personas dentro de ellas. Sugiero seguir estos pasos para lograr éxito es tu campaña. Elegir el tema de la campaña: Aquí unos ejemplos: Evento de capacitación a cambio de víveres o dinero por la asistencia. Venta de productos creados por la misma fundación Maratón a favor de la fundación. Elegir las redes sociales y plataformas a utilizar En este caso podríamos elegir las siguientes redes sociales: Facebook, Twitter, Instagram y Youtube. En caso de necesitar ayuda de profesionales para el evento de capacitación sería clave utilizar Linkedin. Por otro lado debemos elegir la plataforma de reservas o compra de tickets, como por ejemplo Eventbrite y la plataforma para la venta de los productos si es el caso. Elegir el tipo de contenidos y crear un calendario para redes sociales En el siguiente cuadro recomiendo los siguientes tipos de contenido y sus diferentes formatos para cada red social: Al momento de crear un contenido, sea el tipo que sea, debemos incluir siempre una “llamada a la acción”. Ejemplo de contenido para los temas de campaña sugeridos: Evento de capacitación a cambio de víveres o dinero por la asistencia. LinkedIn: Crear una oportunidad de empleo para encontrar voluntarios para las capacitaciones Facebook: Crear evento y publicita (Ads). Postear contenidos variados antes, durante y después del... --- ### Cómo crear contenido para un sitio web > ¿Cómo crear contenido para un sitio web? Al inicio parece complicado, pero te darás cuenta de crear contenido no es tan difícil después de leer este blog. - Published: 2016-12-21 - Modified: 2016-12-20 - URL: https://blog.hootsuite.com/es/como-crear-contenido-para-un-sitio-web/ - Categories: Estrategia - Tags: Español - : pll_wpml_343907 ¿Qué es un sitio sin contenido? Yo describiría a un sitio web sin contenido como una página en blanco. Una página que puede ser muy imponente, pero al mismo tiempo es la oportunidad que no podemos dejar pasar. Entonces, la pregunta es ¿Cómo crear contenido para un sitio web? ¿Cómo crear contenido para un sitio web? Este es un tema muy grande y merece diferentes artículos particulares describiendo cada tipo de contenido, pero en el día de hoy mi intención es mostrarte cómo puedes empezar y guiarte a dar esos primeros pasos que van a dar a tu negocio una nueva óptica. Naturalmente, nuestra primera tarea el día de hoy es definir qué tipos de contenido existen. Blogs Esta es una de las alternativas que ha sido más explorada en la última década y aunque parezca un área saturada, siguen siendo muy efectivos. No digo esto solo por que lo estés leyendo, sino porque en la nueva ola de Marketing de contenido, el blog es una de las armas principales que cualquier mercadólogo podría pedir. Con estrategias como Long tail Keywords o Evergreen, es posible generar tráfico para tu sitio web y escalar el listado de Google. Cuando me pregunto cómo crear contenido para un sitio web, siempre regreso al blog y comienzo a escribir. Además, el blog te permite hacer SEO a tu blog como pocos materiales de contenido. En el pasado hemos hablado de estas estrategias y te recomiendo que les des un vistazo antes de continuar. Imágenes... --- ### Les indicateurs digitaux les plus importants pour les petites entreprises - Published: 2016-12-21 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/les-indicateurs-digitaux-les-plus-importants-pour-les-petites-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_338963 Le choix du bon indicateur à suivre sur les médias sociaux est une tâche ardue. De nombreux indicateurs digitaux sont disponibles, et il peut être difficile de choisir ceux qui correspondent le mieux à vos objectifs commerciaux. La première étape pour réussir une analyse des médias sociaux est d'établir vos objectifs commerciaux. Il peut s'agir d'augmenter la notoriété de la marque, l'engagement client ou les ventes. Après avoir choisi un objectif, il est nécessaire d'identifier un indicateur clé de performance comme moyen de mesurer la réussite ou l'échec de l’objectif. Cet indicateur clé de performance peut être un indicateur des médias sociaux, tel que : l'augmentation du nombre d'abonnés, les taux de clic ou le nombre de mentions J'aime sur votre page Facebook. Comment savoir quel indicateur digital vous devriez suivre ? Nous vous proposons une triple analyse: celle d'un objectif commercial, les indicateurs digitaux qu'il conviendrait de suivre pour celui-ci et enfin leur signification. Réussissez l'analyse des médias sociaux grâce à ces indicateurs digitaux: #1 - L'engagement sur les médias sociaux Indicateurs digitaux à mesurer : Nombre de mentions J'aime, de partages, de commentaires, de retweets, de mentions et de favoris Les retweets sont les tweets transférés par ceux qui vous suivent vers leurs propres abonnés sur le réseau. C'est l'occasion d'atteindre plus de personnes susceptibles d'être intéressées par votre contenu. Ces utilisateurs de Twitter constituent pour vous un nouveau réseau après avoir été exposés à vos tweets, et peuvent devenir membres de votre réseau principal s'ils reviennent et... --- ### 5 Tipps zur Optimierung Ihrer Strategie zur Content-Kuratierung > An Content kommt in den sozialen Medien keiner vorbei. Wir Sie Ihre Content-Kuratierung optimieren zeigt dieser Blog-Beitrag. - Published: 2016-12-20 - Modified: 2016-12-27 - URL: https://blog.hootsuite.com/de/optimierung-ihrer-content-kuratierung/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343784 An Content kommt in den sozialen Medien keiner vorbei. Auch wenn Ihnen das Thema aufgrund der Flut an Meinungen, Artikeln und Studien mittlerweile zu den Ohren herauskommen sollte – ein Ende der Content-Debatte ist nicht in Sicht. Denn Content, wenn es sich denn um gute und für die Zielgruppe relevante Inhalte handelt, ist ein Geschäftsmodell. Das zeigen aktuell die öffentlich-rechtlichen TV-Dickschiffe ARD und ZDF, die mit neuen Content-Formaten und dem frisch gegründeten eigenen Content-Netzwerk „funk” via Snapchat, YouTube & Co. junge Zuschauerkreise erreichen wollen. Dabei kann das Kuratieren von Inhalten zu einem wichtigen Element einer umfassenden Social Media-Strategie werden. Statt sich nur auf die Erstellung relevanter eigener Inhalte zu beschränken, nutzen Sie die Vorteile des Teilens von Content, der aus externen Quellen stammt – und werten diesen nach Möglichkeit auf. Was ist Content-Kuratierung und warum ist sie wichtig? Der Begriff „kuratieren“ bedeutet: auswählen, organisieren und präsentieren, meist auf Grundlage von Fachkenntnissen oder Expertenwissen. Wenn Sie Content kuratieren, heißt das, dass Sie ein Profi darin werden, Inhalte aus externen Quellen aufzuspüren, zu bewerten und auf überzeugende Weise zu teilen. In den meisten Fällen teilen Sie diese Inhalte in Form einer Zusammenfassung aktueller Blog-Posts, in den sozialen Medien oder in einem Newsletter mit Links zu Inhalten, die Ihren eigenen Content unterstützen und verstärken. Auf den ersten Blick scheint dieser Ansatz in die falsche Richtung zu führen. Warum sollte Ihre Zielgruppe Ihnen> Beachtung schenken und Sie wichtig nehmen, wenn Sie doch die Inhalte anderer Leute teilen? Ganz einfach: weil es im Internet einfach... --- ### Faut-il dire réseaux sociaux ou médias sociaux? > S'il y a bien une question que nombre d’entre vous se posent c'est s'il faut plutôt dire réseaux sociaux ou médias sociaux ? Nous avons mené l'enquête. - Published: 2016-12-20 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/faut-il-dire-reseaux-sociaux-ou-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339117 Chez Hootsuite, nous avons l’habitude de parler de médias sociaux. Pourtant il y a bien une question que nombre d’entre vous se posent: existe t-il une différence entre médias sociaux et réseaux sociaux? Si c’est votre cas vous n'êtes pas le seul ! A vrai dire, beaucoup de personnes confondent les deux. Les deux termes sont très souvent utilisés l’un pour l’autre mais il existe bien une différence ! Il s'est avéré que ce n’était pas clair pour la plupart des gens et que certaines définitions peuvent paraître floues ou incorrectes. Pour illustrer cette confusion - devrais-je dire plutôt cette inégalité - rappelons qu’en moyenne sur les 12 derniers mois le mot "réseaux sociaux" a été cherché 9900 fois par mois contre seulement 590 pour médias sociaux en France. (Source Google Keyword Planner) Alors, faut-il dire réseaux sociaux ou médias sociaux? #1 - Réseaux sociaux et médias sociaux: définitions Pour certains, les 2 termes sont identiques et signifient exactement la même chose. Erreur ! Il existe pourtant bien des nuances. Pour la comprendre jetons un oeil sur la définition du site linternaute. com: Réseau social Site internet qui permet aux internautes de se créer une page personnelle afin de partager et d'échanger des informations, des photos ou des vidéos avec leur communauté d'amis et leur réseau de connaissances. Média social Plateforme sur Internet qui permet aux gens de créer du contenu, d'organiser ce contenu, de le modifier ou de le commenter. Un média social mélange interaction, technologie et création de... --- ### Ferias comerciales... ¿Cómo mejorarlas con tus redes sociales? > Ferias comerciales. Suena anticuado, pero te sorprendería ver el beneficio que las ferias comerciales en conjunto con las redes sociales te pueden ofrecer. - Published: 2016-12-16 - Modified: 2016-12-14 - URL: https://blog.hootsuite.com/es/las-ferias-comerciales-y-hootsuite/ - Categories: Estrategia - Tags: Español - : pll_wpml_343744 Ferias comerciales ... Pueden ser caras, complicadas de programar, y en ocasiones parecen no valer la pena. Entonces, ¿Por qué ir a una feria comercial, festival de industria o convención? Bueno, en realidad es muy difícil de explicar, pero la respuesta es una lista de pros y contras. Todos ya conocemos los contras de ir a ferias comerciales. Son caras, tenemos que enviar a parte de nuestro personal, tenemos que invertir en equipo para mostrar nuestros productos y los costos de transporte/hospedaje tampoco son atractivos. Pero, ¿Qué harías si te dijera que aún con todos estos defecto, estos eventos pueden mejorar tu negocio? Cuando digo “mejorar tu negocio” no solo me refiero a tu reputación o tus ventas, me refiero a tu presencia en redes sociales. Estrategia digital para tus ferias comerciales ¿Cómo se planea una estrategia digital para un evento físico? Es más sencillo de lo que te imaginas. Lo primero que yo hago es planear mi marketing de contenido, de lo que quiero hablar y qué aspecto del negocio quiero que se maneje en las ferias comerciales. Una vez que tengo el mensaje que quiero comunicar, decido cual va a ser mi canal de distribución. Déjame darte un ejemplo: Este año administré la estrategia digital del evento más grandes en Latinoamérica para Hootsuite. INCmty es el festival de emprendedorismo más grande de Latinoamérica. Es tan grande que este año fueron personalidades como Sir. Richard Branson (fundador del grupo Virgin), Jack Andraka (emprendedor) y nuestro propio Cameron Uganec (director... --- ### Social Selling und lokale Kundenansprache > Die lokale Kundenansprache über die sozialen Medien bietet ein enormes Potenzial. Wir geben Ihnen Tipps und Tricks zum Social Selling. - Published: 2016-12-14 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/de/social-selling-und-lokale-kundenansprache/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_338615 Das Internet revolutioniert alles – nicht nur die Art und Weise, wie wir miteinander kommunizieren, Nachrichten abrufen oder Bilder von Katzen in Piraten-Outfits mit unseren Freunden teilen. Die kontinuierlich wachsende Bedeutung von sozialen Netzwerken verändert auch wie wir uns über Produkte informieren und Kaufentscheidungen treffen. Besonders die junge Generation der Millennials und Digital Natives erwartet heute, dass Marken direkt mit ihren Kunden via Facebook, Twitter & Co. kommunizieren. Dennoch wird Social Selling von vielen Unternehmen vernachlässigt. Die lokale Kundenansprache über die sozialen Medien bietet ein enormes Potenzial, das aber besonders von großen Unternehmen noch zu wenig ausgeschöpft wird. In diesem Beitrag erfahren Sie warum der Verkauf im Social Web zum neuen Credo Ihrer lokalen Sales-Teams werden sollte. Die neue Spezies – der digitale Kunde Soziale Netzwerke gewinnen weiterhin an Größe und Bedeutung. Wenn es um den Erstzugang zu Angeboten und Dienstleistungen geht, ist Social Media schon jetzt dabei die klassische Internet-Suche zu überrunden. Besonders für die junge Generation der Teens und Anfang 20-Jährigen gehört eine nahezu ununterbrochene Online- und Social Media-Präsenz zum Alltagsleben. Studien belegen, dass rund 90% von ihnen regelmäßig Social Media nutzen. Diese Generation von Digital Natives wächst also selbstverständlich mit und in den sozialen Netzwerken auf. Das heißt, dass verstärkt auch Kaufentscheidungen mithilfe des eigenen Online-Netzwerks getroffen oder Informationen über Produkte und Marken über digitale Kontakte bezogen werden. Die „digitalen Eingeborenen“ des modernen Internets erwarten daher auch, mit ihrer Marke direkt über die Social Media-Plattformen in Kontakt treten zu können und gleichzeitig eine persönliche Kommunikation und lokale... --- ### Customer Relation sui social: si può superare il Numero di Dunbar? > Cos'è il Numero di Dunbar e come riuscire a superarlo, continuando a gestire in modo accurato ed efficace le relazioni con i tuoi clienti sui social media. - Published: 2016-12-13 - Modified: 2016-12-23 - URL: https://blog.hootsuite.com/it/numero-di-dunbar-customer-relations/ - Categories: Strategia - Tags: Italiano - : pll_wpml_343666 Come superare il Numero di Dunbar nelle tue relazioni social con i clienti? Gli esperti sostengono che i social media si basino essenzialmente sulle relazioni interpersonali. Consentono di comunicare in maniera più diretta, rappresentando per i brand un modo di creare dei legami individuali con i clienti e di stabilire un rapporto impensabile prima d'ora. Il Social Media Marketing ci consente infatti di seguire gli acquirenti in maniera diretta e di diventare il punto di riferimento dell'esperienza del cliente. Esiste però anche l'altro lato della medaglia: per le aziende con centinaia, migliaia o addirittura milioni di clienti, costruire relazioni individuali è semplicemente impossibile. Perché? La risposta a questa domanda ce l'ha Robin Dunbar. Dunbar è uno psicologo evoluzionista del Regno Unito, conosciuto soprattutto per la sua teoria sulle reti. Studiando le abitudini degli esseri umani nel corso di epoche differenti, Dunbar ha scoperto l'esistenza di un numero, adesso conosciuto appunto come “Numero di Dunbar”, che definisce il numero delle relazioni sociali che ogni individuo può mantenere in modo significativo, ossia circa 150 (per una spiegazione più dettagliata, consulta questo articolo di Bloomberg). Secondo Dunbar: “150 sembra essere il numero massimo di individui con cui possiamo avere una vera relazione sociale, ovvero un tipo di relazione per cui sappiamo chi sono tali individui e in che modo fanno parte delle nostre vite... In altre parole, si tratta del numero di persone con cui ti metteresti comodo a bere qualcosa senza sentirti a disagio se le incontrassi per caso in un bar”.... --- ### Derechos de autor ¿Puedes usar esta foto en redes sociales? > Cos'è il Numero di Dunbar e come riuscire a superarlo, continuando a gestire in modo accurato ed efficace le relazioni con i tuoi clienti sui social media. - Published: 2016-12-12 - Modified: 2016-12-07 - URL: https://blog.hootsuite.com/es/derechos-de-autor-en-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_342610 Derechos de autor ¿Cómo se usan? ¿Alguna vez te pasó esto? Estás escribiendo una publicación para las redes sociales. Logras escribir el mensaje que quieres transmitir. Sabes que tu publicación necesita una foto para garantizar la máxima participación, ya que las fotos aumentan los retuits en un 35 por ciento, y las publicaciones de Facebook con fotos obtienen tanto más me gusta como más comentarios. De hecho, ya encontraste la foto perfecta para tu publicación. Hay solo un problema: no sabes si en realidad tienes permiso para usar la foto, porque no entiendes bastante sobre los derechos de autor de las fotos. No eres el único. Algunas empresas muy importantes han cometido errores en relación con el origen de las imágenes y el cumplimiento de las leyes de derechos de autor de las fotos. Deberías hacerle caso a esa vocecita de tu cabeza que te dice que verifiques con detenimiento las reglas de derechos de autor de la imagen, ya que podría haber graves consecuencias si lo haces mal. Esto es lo que debes saber antes de compartir la foto de un tercero en línea. Extra: Descarga de forma gratuita una hoja de referencia para encontrar rápidamente los tamaños de imágenes adecuados para cada red social y aprende cómo usar Hootsuite para añadirlas fácilmente a cualquier publicación. ¿Qué son los derechos de autor de las imágenes? Los derechos de autor son un concepto que protege todos los trabajos creativos. Si bien podría ser frustrante tener que navegar al intentar encontrar... --- ### 4 stratégies utilisées par les ONG pour renforcer leur notoriété > Certaines ONG ont su tirer leur épingle du jeu et exploiter la puissance des médias sociaux pour renforcer la notoriété: découvrez quelle est leur stratégie... - Published: 2016-12-12 - Modified: 2016-12-15 - URL: https://blog.hootsuite.com/fr/4-strategies-utilisees-par-les-ong-pour-renforcer-leur-notoriete/ - Categories: Stratégie - Tags: Français - : pll_wpml_343648 Les entreprises ont parfois du mal à trouver leur public sur les médias sociaux. Les ONG, qui disposent de ressources limitées et sont confrontées à une concurrence féroce, ont encore plus de difficultés à se faire entendre. Pourtant, quatre d'entre elles ont su tirer leur épingle du jeu et exploiter la puissance des médias sociaux. Qu'elles souhaitent interagir avec leurs soutiens, faire connaître une campagne ou partager des histoires, ces organisations atteignent leurs objectifs et soutiennent des communautés dans le monde entier. 4 stratégies utilisées par des ONG sur les médias sociaux pour soutenir leurs causes et leurs campagnes 1. Elles utilisent des hashtags de marque pour accroître la notoriété de leur campagne Le Fonds mondial pour la nature (WWF) est une organisation internationale de protection de la vie sauvage et de l'environnement. Avec plus de 5 000 collaborateurs travaillant dans 100 pays sur les six continents, le WWF se doit de disposer d'une stratégie digitale bien huilée. Elle a ainsi configuré ses tableaux de bord Hootsuite de sorte à reproduire ses structures d'équipe, workflows, langues et niveau de sécurité hors ligne avant le lancement de sa campagne #EndangeredEmoji. Cette campagne avait pour but de développer la notoriété de sa marque, de générer des interactions avec un nouveau public et de mettre en avant des espèces menacées à l'aide de 17 émojis les représentant. Les participants à la campagne étaient encouragés à retweeter l'image #EndangeredEmoji du WWF, mais également à faire un don modique à la fin du mois, s'ils... --- ### 11 Statistiken, die zeigen, dass demnächst 3 Milliarden Menschen mehr in die sozialen Medien strömen > Social Media in Entwicklungsländern sollte nicht unterschätzt werden. 11 Statistiken zeigen, dass bald 3 Milliarden Menschen mehr in sozialen Medien sind. - Published: 2016-12-10 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/de/11-statistiken-die-zeigen-dass-demnaechst-3-milliarden-menschen-mehr-in-die-sozialen-medien-stroemen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_338612 Google will die Entwicklungsländer mit einer Armada riesiger Ballons vernetzen, die in der Stratosphäre kreisen. Elon Musk möchte ein globales Internet mit Hilfe hunderter Satelliten schaffen. In nicht ganz so luftigen Höhen bietet das Internet. org-Projekt von Facebook bereits kostenfreies, mobiles Internet (wenn auch mit niedrigen Datenübertragungsraten) für 9 Millionen Mobil-Geräte von Kenia bis Kolumbien, und das bereits im ersten Jahr. Die Bedeutung von Social Media in Entwicklungsländern sollte längst nicht mehr unterschätzt werden. Und das sind nur die Projekte, die im Rampenlicht stehen. Die Herausforderung, die Grenzen der weltweiten Vernetzung einzureißen, treibt eine Investitionswelle von Innovatoren aller Art vor sich her. So oder so werden damit drei Milliarden Menschen, die bisher keinen Internetzugang hatten, in naher Zukunft ans Web angeschlossen. Und wenn sie erst einmal online sind, dürften sie auch in die sozialen Medien strömen. Mit dem Wendepunkt für Social Media in Entwicklungsländern vor Augen, haben wir gerade ein Experten-Panel für den SXSW 2016 zusammengestellt, um die nächsten Entwicklungsschritte zu diskutieren. Sie sind nächstes Jahr in Austin dabei? Freuen Sie sich auf die Vorträge einiger der größten Koryphäen auf diesem Gebiet! Hier geht's zum Panel https://www. slideshare. net/slideshow/embed_code/key/jPEjkN5jxl8Brz Möglicherweise sind Sie noch nicht überzeugt davon, dass sich demnächst drei Milliarden Menschen mehr in den sozialen Netzwerken tummeln. Wir beweisen es Ihnen – mit den folgenden 11 Statistiken. Social Media-Wachstum in den Entwicklungsländern 1: 2/3 der Menschen in den Entwicklungsländern haben keinen Internetzugang Je näher die Industrienationen dem Internetzugang für alle kommen (derzeit liegt die Netzabdeckung bei 82 Prozent), desto... --- ### Etiqueta en LinkedIn - 4 errores que reducen tu profesionalismo en redes sociales > Etiqueta - Todos hemos cometido algún error de etiqueta embarazoso en redes sociales, pero estos 4 errores podrían costarte el trabajo de tus sueños. - Published: 2016-12-08 - Modified: 2016-12-06 - URL: https://blog.hootsuite.com/es/etiqueta-en-linkedin-4-errores/ - Categories: Estrategia - Tags: Español - : pll_wpml_341718 Todos pueden creer que tienes una mala etiqueta de oficina cuando: tomas llamadas personales de forma llamativa en tu escritorio, cocinar un salmón en el horno de la oficina o llevas perros salvajes a las reuniones. Pero, ¿qué tan consciente estás de una mala etiqueta en LinkedIn? Para ti y para mí; apreciado, inteligente y socialmente avanzado cliente, estos errores de etiqueta en LinkedIn parecerán como algo de sentido común. Aún así, suceden todos los días. ¿Cuentas con tu propio consejos de etiqueta en LinkedIn? Compártelos en la sección de comentarios de abajo. Regalo: descarga una guía gratis para descubrir cuatro herramientas que te harán ahorrar tiempo y harán tu red en LinkedIn crezca más rápido. Incluye una herramienta que te deja programar una semana de actualizaciones en LinkedIn en solo tres minutos. 1. Conectarse con un gerente de contratación antes de iniciar la entrevista ¡Genial, esto es emocionante! El trabajo perfecto. Con el pie cruzando la puerta. Y después, la notificación tentativa de LinkedIn la noche anterior a la entrevista: "Jas Diamond, gerente de contratación en Tu empresa perfecta, acabe de ver tu perfil de LinkedIn". ¿Qué hay que hacer? ¿Qué hay que hacer? ¿Enviar una solicitud de LinkedIn? Vieron tu perfil. Quizás es una oportunidad para demostrar que REALMENTE QUIERES ESTE EMPLEO. Enviar una solicitud de conexión a un gerente de contratación, o a alguien más que no conoces aún en la empresa, antes de que empiece tu primera entrevista laboral es demasiado personal. El gerente de contratación... --- ### 5 façons de trouver des sujets tendances pour votre contenu > Hootsuite vous donne ses 5 sites fétiches pour trouver des sujets tendances pour alimenter vos futures publications de contenu et ne jamais être en panne d'inspiration. - Published: 2016-12-08 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/5-facons-de-trouver-des-sujets-tendance-pour-votre-contenu/ - Categories: Stratégie - Tags: Français - : pll_wpml_338788 Comme tout gestionnaire de communauté ou de médias sociaux, s’il y a bien un type de contenu digital que vous allez partager, ce sont les publications qui surfent sur ce qu’il se passe dans le monde – les tendances du jour, de la semaine ou du mois. Pour trouver du contenu pour ces publications, nombre d'entre vous se tournent probablement vers les sujets tendances de Twitter. Il s'agit de cette petite section bien sympa à gauche de votre navigateur lorsque vous êtes sur Twitter. com, et qui peut être personnalisée (ou pas) en fonction de ce que Twitter estime comme susceptible de vous intéresser. Il est vrai que les sujets tendances de Twitter sont plutôt pratiques lorsqu’on est en quête d'inspiration en matière de contenu, mais c'est également l'endroit où toutes les autres marques (et probablement vos concurrents) recherchent des idées de contenu. Sans intérêt ! Voici donc 5 autres endroits où rechercher des sujets tendance – et de quoi vous inspirer. #1 - Buzzfeed En proposant en plus des images de chiots tout mignons et des listes pleines de spoilers, la section des tendances de Buzzfeed permet de consulter ce qui est populaire sur son propre site (ce qui est utile pour inspirer du contenu digital en lien avec la pop-culture), ainsi ce plait sur le reste du Web. Il arrive parfois que de nouvelles histoires vraies et frappantes apparaissent dans la liste ! Tout sujet d'actualité ou buzz peut-être repris pour n'importe quel type de contenu: à vous... --- ### Snapchat für Unternehmen: Der ultimative Marketing-Leitfaden > Täglich bietet Snapchat für Unternehmen 10 Milliarden Chancen, die Markenbekanntheit zu steigern. Dieser Leitfaden zeigt, wie Sie die App am besten nutzen. - Published: 2016-12-08 - Modified: 2016-12-13 - URL: https://blog.hootsuite.com/de/snapchat-fuer-unternehmen-marketing-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343571 Snapchat beschäftig auch die Deutschen, ob es sich nun um Übernahmegerüchte der mobilen Such-App Vurb handelt, oder um Snapchat-Tipps für Medien - mit weltweit über 150 Millionen Nutzern ist der gelbe Geist ein Player, den nicht nur Facebook ernst nimmt. Der Zweikampf um die Gunst der jungen Zielgruppen hat bereits begonnen. Denn seit Kurzem ist Snapchat die Nummer 1 auf den Smartphones junger Amerikaner. Wie sich Facebooks Instagram gegen Snapchat schlägt, wird sich noch weisen. Für Werbetreibende ist das junge Netzwerk bereits heute eine interessante Plattform. Snapchat erreicht im Tagesdurchschnitt 41 Prozent aller 18- bis 34-jährigen in den USA. In Deutschland verzeichnete die Social Media-App laut Snap me if you can Stand April 2016 immerhin schon 9 Millionen aktive Nutzer. Wenn Sie diese Statistiken nicht überraschen, dann vielleicht die Tatsache, dass die Hälfte aller neuen Nutzer, die sich bei Snapchat anmelden, älter als 25 Jahre ist. Wer sich die große Beliebtheit dieser App anschaut kann kaum glauben, dass Snapchat erst vier Jahre alt ist. Heute verwenden mehr als 150 Millionen Menschen Snapchat, um sich täglich 10 Milliarden Videos anzusehen. Für einen cleveren Social Media-Marketing Experten bedeutet das: täglich 10 Millionen Chancen, die eigene Markenbekanntheit zu steigern. Sie kennen die mobile App noch nicht? Hier ein paar grundlegende Fakten: Eine Person oder eine Marke auf Snapchat kann an ihre Freunde und Follower Fotos und Videos – so genannte Snaps – senden. Diese Snaps lassen sich dann bis zu zehn Sekunden lang betrachten, bevor sie verschwinden. Menschen in jedem Alter lieben die... --- ### Uns kann das nicht passieren!? Krisenmanagement in den sozialen Medien > Social Media ist ein wichtiges Tool zum Krisenmanagement. Wir zeigen Ihnen, wie Sie die sozialen Medien während einer PR-Krise managen. - Published: 2016-12-07 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/de/uns-kann-das-nicht-passieren-wie-sie-die-sozialen-medien-waehrend-einer-pr-krise-managen/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_338591 Wir leben in kommunikativen Zeiten. Online-Nutzer sind dank Internet bestens unterrichtet und dank Facebook & Co. in der Lage, die Reputation von Unternehmen binnen Stunden zu schädigen. Organisationen, die sich in der Krise befinden, können Aktionen und Reaktionen von Dritten kaum kontrollieren, aber ein effektives Krisenmanagement hilft dabei Image-Verluste zu mindern und kann kleine Krisen manchmal gleich im Keim ersticken. Eine Krise ist eine Krise ist eine Krise? Ihr Kreuzfahrt-Kapitän muss sein Schiff ja nicht gleich auf einen Felsen steuern, wie der Kapitän der Costa Concordia. Und Dimensionen wie bei BPs Deep Horizon bleiben Ihnen hoffentlich ganz erspart. Doch wiegen Sie sich deshalb nicht in Sicherheit. Im Online-Zeitalter reicht eine gehackte oder gekaperte Unternehmens-Website, um Sie in die Bredouille zu bringen. Laut Bitkom wurde jedes zweite Unternehmen in Deutschland in den vergangenen zwei Jahren Opfer von digitaler Wirtschaftsspionage, Sabotage oder Datendiebstahl. Selbst ein einziger Tweet kann katastrophale Folgen haben, wie der Fall von Justine Sacco zeigte, die zwar aufgrund ihres unüberlegten rassistischen Tweets von ihrem Arbeitgeber sofort entlassen wurde, aber als Mensch im Social Web zur Strecke gebracht wurde. Gerade die sozialen Medien sind ein mächtiges Kommunikationsinstrument. Jedes große Ereignis und jede Schlagzeile werden durch Berichte in den Social Networks und öffentliche Meinungsäußerungen verstärkt und beeinflusst. Social Media ist aufgrund seiner breiten Reichweite und ‘nicht-vernetzter’ Natur ein äußerst effektiver News-Kanal. Bei einer Krise wirken die sozialen Medien geradezu als Brandbeschleuniger, weil sie Gerüchte fördern, nicht fundierte Informationen weitertreiben und so dazu beitragen, dass sich auch kleinere Probleme schnell zu veritablen... --- ### Disattivare i commenti su Instagram e mettere i like. Come si fa? > Novità in arrivo per rendere il social un luogo più sicuro e gradevole: ora possiamo disattivare i commenti su Instagram, ma anche mettergli i like. - Published: 2016-12-06 - Modified: 2016-12-13 - URL: https://blog.hootsuite.com/it/disattivare-commenti-su-instagram-e-mettere-like/ - Categories: Strategia - Tags: Italiano - : pll_wpml_343612 Ormai ci siamo abituati ai suoi ritmi incalzanti. Ecco un altro aggiornamento dal social più camaleontico di sempre: come annunciato sul blog ufficiale, è arrivata una feature che consente di disattivare i commenti su Instagram alle nostre foto. A photo posted by Instagram (@instagram) on Dec 6, 2016 at 7:00am PST Kevin Systrom spiega questa ed altre novità introdotte, in nome di una maggiore sicurezza e tutela degli utenti. "Sin dall'inizio ci siamo impegnati per rendere Instagram un posto accogliente per tutti. A settembre ho condiviso il nostro impegno per mantenerlo un luogo positivo dove potersi esprimere. Ora voglio presentarvi altri tool che stiamo lanciando per mantenere al sicuro gli utenti". Eccoli. Ora possiamo disattivare i commenti su Instagram I direct message sono sempre più utilizzati e lo saranno di sicuro ancora di più, soprattutto adesso che possiamo inviare contenuti temporanei in privato, anche nelle chat di gruppo. I commenti pubblici alle foto, tuttavia, rimangono il luogo principale dove avvengono le conversazioni su Instagram. Ma come sappiamo, non sempre chi si prende la briga di lasciarci un commento lo fa per regalarci un "amazing" o complimenti simili. Molto spesso, soprattutto sui profili di personaggi molto in vista ma anche degli utenti più giovani, i commenti sono anche il posto prediletto degli haters - nel peggiore dei casi - e dei troll - quando va bene. A settembre, proprio per combattere ogni forma di violenza verbale e bullismo, erano stati introdotti i filtri personalizzabili che consentono di bloccare i commenti in... --- ### 32 apps para las páginas de Facebook de tu negocio > La página de Facebook de tu negocio es uno de tus activos más importantes. En este blog te mostraremos 32 apps para que mejores tu página de facebook. - Published: 2016-12-06 - Modified: 2016-11-28 - URL: https://blog.hootsuite.com/es/32-apps-pagina-de-facebook-negocio/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_342597 - Network: Facebook Si estás pensando en cómo mejorar tu estrategia en Facebook y no estás seguro de por dónde empezar, estas aplicaciones para tu página de Facebook te pueden ayudar. He aquí el por qué: las aplicaciones de Facebook no requieren demasiado esfuerzo y son sumamente fáciles de usar. Te permiten personalizar tu página de Facebook de tal modo que mejorará la experiencia de tus clientes. A continuación, te proponemos 32 aplicaciones, organizadas en diferentes categorías. Paquete de aplicaciones para tu página de Facebook 1. Heyo Heyo te permite crear fácilmente concursos y campañas para Facebook con plantillas personalizadas. 2. Ripe Social Ripe Social ofrece 11 aplicaciones para crear una página de Facebook personalizada. Es una manera accesible de crear una marca personalizada en Facebook, con distintas opciones disponibles. Aplicaciones de pestañas para Facebook 3. Pagemodo Pagemodo te ayudará a crear pestañas personalizadas para tu página de Facebook. Si buscas añadir una página de bienvenida, mostrar mapas, ofrecer cupones y presentar tus productos, puedes crear pestañas profesionales de Facebook para tu negocio de manera rápida y sencilla. 4. Tabfoundry Tabfoundry ofrece una manera sencilla de crear concursos y pestañas personalizadas en tu página. En lugar de pestañas predeterminadas, Tabfoundry te da una hoja en blanco y herramientas útiles que puedes arrastrar y soltar donde quieras. La aplicación Tabfoundry Campaigns es gratis si tienes una cuenta de Hootsuite. 5. TabSite TabSite te permite crear pestañas de promoción para Facebook, que incluye cosas como concursos, sorteos, captura de oportunidades y videos. Puedes crear pestañas... --- ### Le metriche per i social media che non dovresti trascurare > Sei sicuro di avere sotto controllo tutte le metriche per i social media? Ecco come monitorare e dimostrare il valore della tua attività sui social. - Published: 2016-12-06 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/metriche-per-i-social-media/ - Categories: Strategia - Tags: Italiano - : pll_wpml_343363 - Network: Facebook, Instagram, Twitter Se il tuo capo ti chiede il ROI dell'ultima campagna sui social media, in che modo rispondi? Abbiamo guadagnato X follower su Twitter, ci hanno retwittato Y volte, Z condivisioni su Facebook... e via di questo passo? Sicuramente gli stai dando informazioni utili sull'andamento di una campagna o di un contenuto, ma si tratta di dati che non mostrano in modo diretto e inequivocabile in che modo i tuoi sforzi contribuiscono a incrementare i profitti. Ci sono altre metriche per i social media che forse stai trascurando. È arrivato il momento di passare all'azione, affinché i tuoi strumenti di analisi e misurazione dei social media riflettano meglio il valore del tuo lavoro, e ti consentano di capire dove andare a migliorare. Ecco un elenco di metriche per i social media che sicuramente già conosci, ma che forse potresti sfruttare meglio. La parola d'ordine, in ogni caso, è confrontare. 7 consigli per utilizzare al meglio le metriche per i social media #1 Monitora i click-through e il bounce rate Conteggiare il numero di clic non basta. Se condividi contenuti originali sui social media, di sicuro stai già monitorando i click-through (o CTR), che indicano la percentuale di clic sul totale delle visualizzazioni. Il tasso di click-through rappresenta una metrica importante, perché indica se i tuoi messaggi sono abbastanza interessanti da suscitare l'interesse del tuo pubblico. Ma questi clic possono dire anche molto di più, almeno in termini di ROI, se vengono associati al bounce rate, cioè la frequenza di rimbalzo. Il... --- ### Social Media und PR: Eine fruchtbare Connection? > Social Media und PR passen gut zusammen. Manuel Feldmann zeigt, wie soziale Medien in der PR erfolgreich eingesetzt werden können. - Published: 2016-12-05 - Modified: 2016-12-07 - URL: https://blog.hootsuite.com/de/social-media-und-pr/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343451 Social Media ist in aller Munde. Facebook, Twitter, Instagram oder Snapchat. Mehrere Millionen Menschen nutzen die sozialen Netzwerke. Die Vorteile sind dabei offensichtlich: Man kann schnell und einfach mit Leuten in Kontakt treten, seine Gedanken teilen oder Netzwerke mit Gleichgesinnten bilden. Social Media wird aber auch verstärkt im Businessbereich genutzt. Sei es im Marketing, Sales, Kundensupport oder im Bereich Public Relations. Gerade auch bei Letzterem kann man einen Veränderungsprozess beobachten. Galt die PR zunächst als eine eng an den Journalismus gebundene Disziplin, so kommt ihr heutzutage, vor allem in internationaler Perspektive, immer mehr die Rolle einer Managementdisziplin zu. Sie ist nicht mehr nur Vermittler nach Außen, sondern auch nach Innen, in das Unternehmen hinein und bestenfalls direkt an das Management. Diese Veränderung manifestiert sich an der Professionalisierung der PR-Ausbildung wie auch am realen Anforderungsprofil: Ein Beispiel ist, dass PR-Professionals oftmals viel Zeit damit verbringen, Auswertungen von Feedback seitens Kunden oder "Followern" zu erstellen, um beispielsweise den Erfolg einer PR-Kampagne zu messen. Als Tool kann Social Media dabei sehr hilfreich sein. Im Folgenden soll näher darauf und auf andere Argumente eingegangen werden, warum Social Media sehr fruchtbar für PR sein kann. 1. Social Media als Hilfe beim medialen Netzwerken Es ist unbestritten, dass soziale Medien eine zentrale Rolle beim Netzwerken spielen können. Egal, ob auf privater Ebene oder im Geschäftsbereich. Social Media ermöglicht eine schnelle und einfache Kommunikation. Diesen Umstand können PR-Professionals für sich nutzen. Nämlich beim Aufbau von Verbindungen zu Journalisten oder Medienvertretern. Sie können beispielsweise über Netzwerke wie LinkedIn... --- ### 7 applications pour doper la productivité des responsables marketing > Facilitez votre travail au quotidien ! Cet article présente une sélection d'applications utiles pour doper la productivité des responsables marketing... - Published: 2016-12-05 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/fr/8-applications-pour-doper-la-productivite-des-responsables-marketing/ - Categories: Stratégie - Tags: Français - : pll_wpml_343523 Imaginez ce que serait votre vie sans café. Si vous n'êtes pas fan, imaginez ce que serait le monde sans cette odeur enivrante ou sans les mots « dingue de café » dans la bio Twitter de chaque responsable des médias sociaux. La découverte de cet élixir délicieux remonte au Xe siècle, lorsque quelqu'un a eu l'idée d'ajouter de l'eau à des grains de café qui s'étaient torréfiés après être tombés dans un feu. Les percolateurs ont ensuite vu le jour (1818), puis la machine à expresso (1822), ainsi que ce qui est devenu l'appareil le plus courant, la cafetière électrique (1954). Par la suite, le monde du café s'est profondément transformé lorsque Nestlé a mis au point le premier système de dose unique en 1976 : un procédé diablement efficace. La morale de cette histoire ? Même si des systèmes convenables existent déjà, on peut toujours avoir besoin d'accélérer les choses. S'agissant des médias sociaux, l'arrivée de nouveaux outils et applications est l'occasion pour vous de doper votre productivité. Dans cet article, nous allons vous présenter nos applications préférées. 8 applications pour doper la productivité des responsables marketing #1 - Evernote Evernote est une application de prise de note avec laquelle vous pouvez créer des listes de tâches à accomplir, enregistrer des images, programmer des rappels, et plus encore. Evernote peut s'intégrer à plusieurs plateformes, ce qui apporte une nouvelle dimension à vos notes : vos idées vous accompagnent partout. Utilisez-la pour prendre des notes au cours d'une séance... --- ### Social Media-Audit–Vorlage für Social Media-Manager > Noch unsicher, womit Sie anfangen sollen? Wir haben eine Social Media-Audit–Vorlage für Social Media-Manager, die Ihnen hilft. - Published: 2016-12-01 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/de/social-media-audit-vorlage-fuer-social-media-manager/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_338562 Ein wesentlicher Bestandteil eines Social Media-Marketingplans ist ein Social Media-Audit. In dieser Überprüfung wird festgelegt, wie gut Ihre derzeitigen Social Media- Aktivitäten laufen. Ein Social Media-Audit besteht aus vielen Schritten. Um Ihnen dabei zu helfen Ihr erstes (zweites oder drittes) Audit effizienter umzusetzen, haben wir eine Vorlage für Social Media-Audits für Sie entwickelt. Hier können Sie Ihre Social Media-Audit-Vorlage herunterladen Noch unsicher, womit Sie anfangen sollen? Damit Sie sich leichter durch unser Template durcharbeiten, zeigen wir Ihnen im folgenden Leitfaden in sechs Schritten, wie Sie Ihr Social Media-Audit in der Praxis umsetzen können. Social Media-Audit in 6 Schritten 1. Schritt: Legen Sie eine Tabelle für Ihr Social Media-Audit an Speichern Sie Ihr Social Media-Audit in einer Tabelle. Während Sie sich durch diese sechs Schritte arbeiten, werden Sie der Tabelle automatisch mehr Spalten hinzufügen. Folgende Spalten sollten Sie von Anfang an anlegen: das soziale Netzwerk, die URL zu Ihrem Profil auf diesem sozialen Netzwerk und den Verwalter. Das Feld "Verwalter" mag zunächst überflüssig erscheinen. Es ist aber wichtig, dass Sie diese Information im Auge behalten. So wissen Sie immer wer das Passwort hat, und wer für das Veröffentlichen und Interagieren mit den Followern in einem bestimmten sozialen Netzwerk verantwortlich ist. 2. Schritt: Finden Sie Ihre Social Media-Präsenz auf Google Suchen Sie auf Google nach dem Namen Ihres Unternehmens, um zu sehen, welche Social Media-Profile gefunden werden. So können Sie auch herausfinden, ob es Profile gibt, die Ihren Unternehmensnamen nutzen, aber nicht von Ihnen verwaltet werden, und ob Google die offiziellen Social... --- ### 5 Regeln für erfolgreiche Live-Tweets > Mit Hilfe von Live-Tweets können Unternehmen die Markenbekanntheit und das Engagement steigern. Wir zeigen Ihnen, was sie beim nächsten Event beachten sollten. - Published: 2016-12-01 - Modified: 2016-12-06 - URL: https://blog.hootsuite.com/de/erfolgreiche-live-tweets/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343357 Live-Tweets spielen mittlerweile überall eine Rolle. Sogar eher konservativen Bastionen wie Bayreuth gehen mit der Zeit: Eifrige Besucher der aktuellen Festspiele kommentieren das Geschehen auf der Bühne auch auf Twitter. https://twitter. com/tkrooss/status/757583186989834241 Wenn es um das Twittern von Live-Ereignissen geht, bin auch ich dabei. Als es im Finale von „Game of Thrones“ um „Sie-wissen-schon-wem” „Sie-wissen-schon-was zugestoßen-ist” ging, war ich geistig schon auf Twitter! Denn dort schlägt der Puls der ganz großen Events und Ereignisse. Ob es um die allerneuesten Nachrichten zu einer Naturkatastrophe oder die letzte Folge einer geliebten TV-Serie geht: Wir twittern live, weil wir mit der unerhörten Erfahrung nicht allein sein wollen. Aber die Live-Tweets zum „Game of Thrones“-Finale kamen nicht nur von den Fans des Hauses Stark. Marken aus aller Welt beteiligten sich mit witzigen Anekdoten, Reaction-GIFs und eigenen Inhalten. Mit Hilfe von Live-Tweets können Unternehmen die Markenbekanntheit und das Engagement steigern. Und sie können die Aufmerksamkeit auf eine gerade stattfindende Veranstaltung oder aktuelle Kampagne lenken. Es spielt keine Rolle, ob Sie für Ihre Firma an einer Konferenz teilnehmen oder die Halbzeit-Show einer großen Sport-Veranstaltung verfolgen: Für Live-Tweets braucht es ebenso viel Expertise und strategische Überlegungen wie für alle Ihre langfristigen Social Media-Pläne. Hier kommen fünf Regeln für Ihren Live-Tweet-Erfolg. 5 Grundregeln für erfolgreiche Live-Tweets 1. Bereiten Sie sich so gut wie möglich vor Veranstaltungen sind schon vor Ort sehr hektisch. Auf Twitter läuft alles noch schneller ab. Damit ist das Netzwerk zwar ideal geeignet für Live-Diskussionen und Echtzeit-Berichte von Veranstaltungen – aber umgekehrt dürfen Sie nicht... --- ### Werbung auf Pinterest: XXL-Leitfaden für Unternehmen > Werbung auf Pinterest zu schalten lohnt sich. Warum Unternehmen auf Pinterest werben sollten und wie Sie das am besten anstellen erfahren Sie in unserem Blog. - Published: 2016-11-29 - Modified: 2016-12-05 - URL: https://blog.hootsuite.com/de/werbung-auf-pinterest-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343467 Ja, Instagram und Snapchat bewegen sich extrem schnell, aber auch das Foto- und Video-Netzwerk Pinterest entwickelt sich weiter. So plant das Unternehmen mit der Einführung neuer Pins Werbung neu zu verpacken und damit für den Nutzer weniger störend zu gestalten. Da Pinterest-Anzeigen erst seit Kurzem auch kleinen und mittelgroßen Unternehmen zur Verfügung stehen, haben Sie vielleicht noch keine Strategie für Ihre Anzeigenwerbung auf dieser wichtigen Social Media-Plattform entwickelt. Pinterest erreicht monatlich 100 Millionen aktive Nutzer. Es lohnt sich, hier einzusteigen. Das Social Media-Netzwerk wird häufig aufgesucht, um Informationen zu möglichen Einkäufen zu sammeln: 93 Prozent aller „Pinner“ verwenden die Plattform zur Einkaufsplanung, und 87 Prozent der Pinterest-Nutzer haben bereits einen Kauf getätigt, nachdem sie auf der Plattform ein bestimmtes Produkt entdeckt haben. Warum Ihr Unternehmen auf Pinterest werben sollte Noch nicht ganz überzeugt, dass Pinterest auch für Ihr Unternehmen eine wertvolle Werbeplattform sein könnte? Diese Zahlen sprechen für sich: 75 Prozent der gespeicherten Pins stammen von Unternehmen, und 2 Million Menschen pinnen täglich Produkt-Pins. Dazu kommt, dass Pinner sich die Produkte, die auf der Plattform präsentiert werden, auch leisten können: Fast 40 Prozent aller Pinterest-Nutzer verdienen mehr als 95. 000 Euro jährlich. Daher beträgt auch der durchschnittliche Bestellwert bei über Pinterest erfolgten Einkäufen € 47 – und ist damit der höchste aller großen Social Media-Plattformen. Die internen Daten von Pinterest zeigen, dass jene Pinner, die Pinterest-Ads zu sehen bekommen, eine um 40 Prozent höhere Kenntnis neuer Produkte und eine um 50 Prozent höhere Kaufabsicht haben, als Pinner, die die keine... --- ### Dimentica i Millennial, è ora di guardare alla Generazione C > Chi sono gli appartenenti alla Generazione C? Non solo i Millennial. Ecco tutto ciò che devi sapere sulla generazione della connettività. - Published: 2016-11-29 - Modified: 2016-12-06 - URL: https://blog.hootsuite.com/it/millennial-generazione-c/ - Categories: Strategia - Tags: Italiano - : pll_wpml_343485 Cosa significa Generazione C? Lo ammetto: anch’io uso il termine Millennial. Ho riflettuto e scritto molto sulla cosiddetta Generazione Y. Essendo a capo di una società di social media management, so che una buona fetta dei miei dipendenti e milioni dei nostri utenti appartengono a questa generazione. Ed è evidente che i giovani della Generazione Y siano una fonte di grandi risorse e aspettative per le aziende, sia per le loro competenze digital, sia per il loro desiderio di collaborazione e trasparenza. Tuttavia, queste caratteristiche non contraddistinguono solo i Millennial. Non devi essere nato fra il 1980 e il 2000 per vivere attaccato al tuo iPhone o per essere attivo sui social media. Non è neanche vero che i più giovani siano gli unici a cercare di dare uno scopo alla loro carriera, non solo di portare a casa uno stipendio, né che siano i soli a volere fare la differenza. Ho capito che, sotto molti aspetti, il concetto di Millennial è troppo limitante. Le aziende sono state incoraggiate a investire le proprie risorse di marketing su questo ristretto settore demografico. Le Risorse Umane hanno cercato di assumere i Millennial e di soddisfare i loro gusti. Ma hanno trascurato la visione d'insieme. Non si sono accorti della Generazione C. Ecco cinque caratteristiche fondamentali della Generazione C, e come le aziende possono rivolgersi a questo nuovo importante gruppo e capirlo al meglio. 1. Cos'è la Generazione C? Nel 2012, il Digital Analyst Brian Solis ha definito gli appartenenti alla generazione C... --- ### 6 astuces pour booster votre stratégie sur Instagram > Il est devenu ces dernières années le réseau social incontournable pour les marques. Découvrez comment booster votre stratégie sur Instagram en 6 astuces... - Published: 2016-11-29 - Modified: 2017-11-08 - URL: https://blog.hootsuite.com/fr/6-astuces-pour-booster-votre-strategie-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_343449 La situation suivante ne vous est peut-être pas étrangère : vous consacrez du temps à parfaire votre publication en recherchant la photo idéale, filtrée à la perfection, et rédigez une légende digne d'Hemingway ; une fois celle-ci publiée, vous vous attendez à ce que les mentions J'aime et les commentaires pleuvent. Pourtant, une heure plus tard, les réactions s'avèrent décevantes. Que s'est-il passé ? Malheureusement, disposer d'une superbe photo et d'une légende bien pensée ne fait pas tout. En suivant ces quelques conseils simples, vous obtiendrez de bien meilleurs résultats en termes d'engagement et tirerez parti des plus de 500 millions d'utilisateurs de l'application. D'ailleurs, il est tout à fait possible de générer toutes ces mentions J'aime sans y consacrer autant de temps et d'efforts. 1. Enregistrez les hashtags pertinents pour les insérer dans vos publications Sur Instagram, les hashtags servent à organiser vos contenus en plusieurs catégories. Si vous les utilisez correctement, les utilisateurs intéressés par l'univers de votre marque sont susceptibles de tomber sur celle-ci avant même d'avoir entendu parler de vous. Par exemple, si vous prévoyez d'ouvrir un nouveau restaurant à Bordeaux dans deux mois, appelé « Restaurant de la Victoire », il est fort probable que personne ne recherchera spécifiquement #Restaurantdelavictoire. Par contre, si vous utilisez des hashtags tels que #Fooding (un site dédié aux restaurants) ou #Bordeaux, les chances pour que les habitants ou ceux de passage à Bordeaux tombent sur votre restaurant sont plus élevées. Menez une analyse préalable pour choisir vos hashtags en... --- ### Puis-je utiliser cette image sur les médias sociaux ? Tout savoir sur les droits d'auteur > Voici tout ce que vous devez savoir sur les images et leurs droits d'auteur avant de partager une image sur les médias sociaux. - Published: 2016-11-28 - Modified: 2016-12-02 - URL: https://blog.hootsuite.com/fr/utiliser-une-image-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_343437 Vous avez sûrement déjà été confronté à une situation dans laquelle, après avoir défini le message que vous souhaitiez faire passer avec votre prochaine publication, vous vous mettez en quête d'une photo d'illustration car vous savez que c'est un ingrédient essentiel pour accroître l'engagement. C'est un fait, les photos génèrent 35 % de retweets en plus et les publications Facebook accompagnées de photos suscitent plus de mentions J'aime et plus de commentaires. En fait, vous avez déjà trouvé l'image parfaite, mais un problème subsiste : vous ne maîtrisez pas encore la question des droits d'auteur et ne savez pas si vous pouvez l'utiliser. Vous n'êtes pas seul. Certaines grandes marques ont déjà commis des erreurs liées au choix des sources de leurs images et au respect des réglementations relatives au droit d'auteur. Prenez soin de bien vérifier les droits d'auteur associés à une image, car toute atteinte à ce droit peut entraîner de graves conséquences. Voici ce que vous devez savoir avant de partager une image en ligne. Quelle est la définition du droit d'auteur ? Le droit d'auteur vise à protéger tous les travaux créatifs. S'il peut être frustrant de faire des recherches complémentaires lorsque vous êtes en quête d'images pour vos publications sur les médias sociaux, n'oubliez pas que cette démarche est également bénéfique pour vous. En effet, les dispositions légales qui protègent les droits des photographes sur leurs images protègent également tous les contenus que vous créez et partagez en ligne. En quoi consiste précisément le droit... --- ### En panne d'inspiration ? Découvrez 7 façons de booster votre créativité > Notre équipe chargée des réseaux sociaux vous livre les secrets de leur assiduité et de leur créativité pour publier chaque jour des contenus intéressants. - Published: 2016-11-24 - Modified: 2016-11-29 - URL: https://blog.hootsuite.com/fr/7-facons-de-booster-votre-creativite/ - Categories: Stratégie - Tags: Français - : pll_wpml_343432 Lorsque votre liste de tâches à accomplir est trop longue, vous risquez de laisser de côté les projets plus créatifs. La créativité est pourtant l'un des aspects les plus importants (et souvent les plus négligés) de la gestion des médias sociaux. Si vous rédigez des contenus pour les médias sociaux, « oublier » de prévoir des créneaux dédiés à la créativité n'est pas une stratégie pérenne. Vous devez absolument libérer du temps pour réfléchir et écrire si vous ne voulez pas vous retrouver à rechercher sans cesse des solutions de dernière minute. Nous avons demandé à notre équipe chargée des réseaux sociaux de nous livrer les secrets de leur assiduité et de leur créativité pour publier chaque jour des contenus aussi intéressants. Voici quelques-uns de leurs conseils. 7 méthodes simples pour booster votre créativité 1. Changez de cadre Ne restez pas assis : déplacez-vous dans vos bureaux pour réfléchir de façon moins statique et envisager les choses sous un angle nouveau. Essayez de changer de cadre deux fois par jour. 2. Sortez Nous passons la plupart de notre temps à l'intérieur. Au bureau, en voiture, chez nous ou même à la salle de sport, nous passons plus de 90 % de notre temps à l'intérieur. Pourtant, de nombreuses études ont montré que sortir contribue à réduire les facteurs de stress qui nuisent à votre créativité. Si vous ne sortez pas régulièrement, il est nécessaire de changer vos habitudes. Fixez-vous l'objectif de sortir au moins une fois par jour pendant votre... --- ### LinkedIn : 4 erreurs qui vous feront perdre toute crédibilité professionnelle > Connaissez-vous les comportements à éviter sur LinkedIn? Voici les 4 erreurs Linkedin à éviter si vous voulez garder une réputation professionnelle. - Published: 2016-11-23 - Modified: 2016-11-30 - URL: https://blog.hootsuite.com/fr/4-erreurs-linkedin/ - Categories: Stratégie - Tags: Français - : pll_wpml_343422 Cet article a été traduit de l'article original écrit par James Mulvey, Senior Enterprise Copywriter chez Hootsuite Reconnaître les règles élémentaires bafouées au travail, rien de plus facile : passer des appels privés au bureau tout en parlant excessivement fort, faire réchauffer du saumon au micro-ondes, ou encore amener son chien aux réunions. Mais dans quelle mesure connaissez-vous les comportements à éviter sur LinkedIn ? Pour vous, chers lecteurs, comme pour moi, ces erreurs pourront sembler évidentes. Pourtant, chaque jour apporte son nouveau lot de maladresses. Vous avez des conseils sur les règles à suivre sur LinkedIn ? N'hésitez pas à les partager dans les commentaires ci-dessous. 1. Se connecter à un responsable d'embauche avant un entretien Après tout ce temps, c'est excitant. C'est le poste rêvé et vous pensez déjà avoir un pied dans votre nouveau bureau. Et voilà que la nuit précédant votre entretien, vous recevez la notification suivante : « Jas Diamond, responsable d'embauche à Votre entreprise de rêve, a consulté votre profil LinkedIn ». Que faire ? Mais que faire ? Envoyer une invitation LinkedIn ? Cette personne a tout de même consulté votre profil. C'est peut-être l'occasion de montrer que vous voulez VRAIMENT ce poste. Il est quelque peu trop personnel d'envoyer une invitation à un responsable d'embauche, ou à toute autre personne que vous ne connaissez pas encore au sein de cette entreprise, avant même votre premier entretien. Le responsable d'embauche s'apprête à rencontrer de multiples candidats, il n'est donc pas nécessaire de vous... --- ### Twitter Videos für Unternehmen: So drehen Sie einen Blockbuster! > Videos sind beliebt. Es erfordert keinen Riesenaufwand, um ein Twitter Video zu produzieren. Wir zeigen, wie Sie Twitter Videos erfolgreich nutzen. - Published: 2016-11-23 - Modified: 2016-11-24 - URL: https://blog.hootsuite.com/de/twitter-videos-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343335 Twitter arbeitet an der Verfeinerung seiner Video-Strategie. Das kommt nicht wirklich überraschend, wurde das Medium Video doch in diesem Jahr als Top-Trend in den sozialen Medien prognostiziert. Nicht ohne Grund, denn die Begeisterung der Social Media-Nutzer für Bewegtbilder kennt keine Grenzen. Oder kennen Sie jemanden, der keine Online-Videos mag? Multimedia ist längst zu einem zentralen Element unserer Online-Erlebniswelt geworden – egal, ob Videos mit Luftaufnahmen eines Events begeistern, mit einem Einblick ins pralle Leben inspirieren oder lustige Meme der besten Freunde zeigen. Tatsächlich sind wir so verrückt nach Videos, dass die Prognosen für 2019 von einer Million im Internet veröffentlichter Videominuten pro Sekunde ausgehen. Zu diesem Zeitpunkt sollen Videos für 80 Prozent des gesamten Web-Traffic verantwortlich sein. Twitter ist eine der beliebtesten Social Media-Plattformen für Unterhaltungen quer über den Globus. Dass die Plattform auch ein beliebter Ort ist, um Videos anzuschauen, scheint daher nur logisch. Die Anzahl der Video-Tweets auf Twitter ist seit Anfang 2016 um mehr als 50 Prozent gestiegen. Es erfordert keinen Riesenaufwand, ein Video für Twitter zu produzieren. Denken Sie über einen Event-Livestream für ein großes Publikum nach? Die Periscope-App für Twitter eignet sich dafür wahrscheinlich am besten. Das klingt interessant, aber Sie sind sich noch nicht sicher sind, ob Twitter-Videos in Ihren Marketingplan passen? Dann geben wir Ihnen hier eine Entscheidungshilfe. Warum Twitter Videos einsetzen? Die Leute nutzen Twitter Videos schon jetzt und werden das auch weiterhin tun, wenn Twitter neue Funktionen entwickelt. Studienergebnisse zeigen, dass 90 Prozent der Twitter Videos auf mobilen Endgeräten angesehen werden.... --- ### Instagram live video e notifiche su screenshot: la guida completa > Instagram live video, tutto quello che c'è da sapere sui video in diretta su Stories. E sui contenuti temporanei (e gli screenshot) nei messaggi privati. - Published: 2016-11-22 - Modified: 2023-04-14 - URL: https://blog.hootsuite.com/it/instagram-live-video-in-diretta-su-stories/ - Categories: Strategia - Tags: Italiano - : pll_wpml_343413 Instagram live video. Ora è possibile condividere - e quindi vedere - video in real time, "ancora più temporanei" delle Storie a cui siamo abituati. Si tratta di video, infatti, che scompaiono al termine della diretta. Come funzionano gli Instagram live video? Per realizzare video live basta andare sulla fotocamera di Instagram Stories e cliccare sulla funzione “Inizia video live”. Fonte: Instagram blog È possibile realizzare video della durata massima di un’ora, e non appena si inizierà la diretta i nostri follower riceveranno una notifica, nel caso fossero interessati a seguirci (in realtà non tutti i nostri follower, ma solo quelli più stretti che hanno mostrato particolare interesse verso i video live). Inoltre, quando realizzeremo un live comparirà la scritta “Live” sotto la nostra foto profilo nella barra delle Storie (in alto, nella home), e anche in Esplora saranno visibili le Storie in diretta, in particolare attraverso la selezione “Top Live”. Fonte: Instagram blog Per rendere tutto ancora più divertente e interattivo, durante il live si può anche commentare e mettere (finalmente) like. Anzi, più like, sempre sotto forma di cuori. Anche chi sta realizzando la diretta può mandare messaggi o fissarne uno sul video per tutta la sua durata. Fonte: Instagram blog I video live sono ormai il formato che sta spopolando su tutti i social - primo fra tutti Facebook - e c'è da aspettarsi che questo cambiamento contribuirà alla crescita esponenziale degli ormai 300 milioni di utenti che ogni giorno utilizzano le Storie di Instagram. Gli aggiornamenti... --- ### 21 fonctionnalités et astuces Twitter dont vous ignoriez probablement l'existence > Que vous soyez accro ou novice à Twitter, nous vous faisons découvrir 21 fonctionnalités et astuces Twitter dont vous ignoriez probablement l'existence... - Published: 2016-11-21 - Modified: 2016-11-23 - URL: https://blog.hootsuite.com/fr/fonctionnalites-et-astuces-twitter/ - Categories: Stratégie - Tags: Français - : pll_wpml_343304 Avec 313 millions d'utilisateurs actifs chaque mois, Twitter figure parmi les réseaux sociaux les plus populaires : c'est donc une plateforme idéale pour tisser des liens solides avec votre public. Cependant, avec plus de 500 millions de tweets publiés chaque jour, identifier le contenu le plus pertinent, augmenter la visibilité de vos tweets et optimiser le temps passé sur ce réseau peut devenir un véritable défi. Fort heureusement, Twitter est doté de fonctionnalités avancées qui vous permettront d'orienter avec précision vos actions. Nous avons donné à ces fonctionnalités Twitter peu connues le nom d'astuces, car celles-ci pourront apporter un vrai plus à vos publications. Mais pour cela, il vous faudra déjà savoir où les trouver. Sommaire 1. Trucs et astuces pour Twitter en général 2. Trucs et astuces pour la recherche Twitter 3. Trucs et astuces pour le profil Twitter 4. Trucs et astuces Twitter pour la gestion des listes 5. Trucs et astuces Twitter pour le contenu multimédia enrichi Trucs et astuces pour Twitter en général #1 - Ajoutez des émojis depuis votre ordinateur Les émojis peuvent offrir un gain d'espace plus qu'appréciable lorsque l'on est soumis à une limite de 140 caractères. Cependant, si les utiliser à partir d'un appareil mobile est un jeu d'enfant, y accéder depuis un ordinateur peut se révéler plus difficile qu'il n'y paraît. Par chance, si vous travaillez sur un ordinateur Mac, un raccourci clavier vous permettra d'accéder facilement à ces petites images. Image via Twitter Comment procéder : Placez votre curseur dans... --- ### 10 films que chaque responsable des médias sociaux devrait regarder > Afin de vous divertir tout en apprenant sur les réseaux sociaux, voici 10 films que chaque responsable des médias sociaux devrait regarder pendant son temps libre. - Published: 2016-11-19 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/10-films-que-chaque-responsable-des-medias-sociaux-devrait-regarder/ - Categories: Stratégie - Tags: Français - : pll_wpml_338452 C'est bientôt le week-end et vous n'avez pas encore de plan bien précis? Ne vous inquiétez pas, chez Hootsuite on a pensé à tout ! En tant que responsable des médias sociaux, vous menez une vie bien chargée. Votre cerveau est probablement épuisé et aurait besoin d'un peu de repos. Afin de vous divertir tout en apprenant, voici notre sélection de films que chaque responsable des médias sociaux devrait regarder pendant son temps libre. 1. The Social Network Avec Jesse Eisenberg dans le rôle de Mark Zuckerberg, ce film sorti en 2010 est une adaptation libre des événements entourant la création de Facebook et la montée en puissance qui a suivi du réseau social. Même si la véracité à 100 % des faits est discutable, le film offre au public une idée des débuts d'une entreprise qui a changé la manière dont nous nous connectons les uns aux autres. Si ce n'est pas pour le cours sur l'histoire de Facebook, regardez ce film pour voir notre chanteur préféré de N'sync, Justin Timberlake, jouer le rôle du fondateur de Napster, Sean Parker. https://www. youtube. com/watch? v=r8bkdm048ZM 2. Jerry Maguire Ce film est un classique de Tom Cruise sorti en 1996. Jerry Maguire nous a conquis dès son « salut ». Si vous ne vous êtes jamais aventuré sur ce terrain-là auparavant, voici pourquoi un responsable des médias sociaux doit le regarder. Jerry Maguire est un agent sportif prospère dans une société de gestion d'envergure. Dans un moment de vérité, il a... --- ### Social Media-Kampagnen: Risiko oder Chance? > Eine Social Media-Kampagne ist bringt viele Vorteile. Gerade für Banken und Versicherungen birgt sie aber auch Risiken. Wir schauen uns Pros und Cons an. - Published: 2016-11-16 - Modified: 2016-11-17 - URL: https://blog.hootsuite.com/de/social-media-kampagnen-risiko-oder-chance/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343267 Die sozialen Medien gewinnen auch für stark regulierte Unternehmen wie Banken und Versicherungen an Bedeutung. Denn deren Kunden sind längst in den sozialen Netzwerken unterwegs und erwarten dort Antworten, Angebote und weiterführende Informationen. Kein Wunder also, dass diese Unternehmen wie andere auch viel Geld in ihre Social Media-Marketing-Kampagnen investieren. Aber das Risiko wächst. Hacker, Spammer und Betrüger gefährden ihre Social Media-Accounts: Laut Nexgate sind heute zwei von 10 Twitter-Accounts nicht autorisiert oder gefälscht, bei Facebook sind es sogar doppelt so viele. Diese Fakten beunruhigen jedes Unternehmen. Doch insbesondere die Rechts- und IT-Abteilungen, Compliance-Verantwortlichen und Führungsteams in streng regulierten Branchen fühlen sich unsicher. Wir wollten mehr über die Risiken und Vorteile von Social Media speziell bei großen Unternehmen erfahren und haben einen versierten Ansprechpartner für unsere Fragen gefunden. Ray Kruck ist Vice President of Global Partners & Marketing bei Proofpoint Social Media Protection, einem der Pioniere im Bereich Social Media-Sicherheit und Compliance. Kruck hat mehr als 15 Jahre Erfahrung, wenn es um Sicherheit und Technologien geht. Der Mitbegründer von Nexgate leitete dort das Vertriebsteam bevor das Unternehmen von Proofpoint übernommen wurde. Wir haben mit Kruck über die Risiken großangelegter Social Media-Kampagnen gesprochen. Compliance- und Reputations-bedingte Risiken Risiken für die Regelkonformität entstehen, wenn eine Marke mit der Öffentlichkeit interagiert — ob von Unternehmensseite oder über Markenbotschafter und Vertriebs-Profis. „Jeder Touchpoint trägt zur erhöhten Sichtbarkeit einer Marke bei und gefährdet damit die Compliance”, erklärt Kruck. Wer Inhalte teilt und in den sozialen Medien interagiert, kann den guten Ruf seiner Marke beschädigen, wenn es... --- ### Encuentra el mejor influencer para tu marca con Hootsuite > ¿Alguna vez te has preguntado cómo encontrar influencers para tu marca? Con esta guía podrás conseguir al mejor influencer para tu negocio. - Published: 2016-11-14 - Modified: 2016-11-10 - URL: https://blog.hootsuite.com/es/influencer_marca_hootsuite/ - Categories: Estrategia - Tags: Español - : pll_wpml_343222 Conoce a tu influencer Pero si ella tiene 10 millones de seguidores. ¿Cómo solo consiguió dos likes para mi publicación? Esta es la pesadilla de todo mercadólogo digital y hay una manera muy sencilla de evitarla. Hoy te voy a explicar porqué una cuenta con menos seguidores puede ser la mejor asociación para tu compañía. Igualmente, te mostraré cómo encontrar a un influencer y qué buscar en tus promotores. Recuerda seguirnos en Twitter para recibir nuevos artículos cada día. Pero antes que nada, debemos de definir que hace a un a perfil tener influencia. En un nuevo estudio de David Armano publicado por Harvard Business Review, se plantean seis pilares que definen a un buen influencer. Alcance es el número de personas que una entidad puede alcanzar con una publicación. Recuerden que este es un aspecto multidimensional. A lo que me refiero, es que un influencer normalmente va a tener más de un perfil social. Entonces, su alcance va a ser la suma de todas las personas a las que haga llegar tu mensaje con todos sus perfiles sociales. Proximidad es la cercanía entre el influencer y sus seguidores. Este puede ser un factor contraintuitivo, pero en ocasiones, es mejor que tu influencer tenga una red más pequeña. Esto se debe a que entre más grande sea su red, menor contacto van a tener con sus fans. Por ende, con menor contacto su influencia sobre sus seguidores es reducida. Credibilidad va determinar su nivel de influencia. Un buen promotor va... --- ### So organisieren Sie ein Social Media-Takeover clever, sicher und erfolgreich > Manchmal lohnt es sich, seinen Social Media-Account von jemand anderem übernehmen zu lassen. Wir zeigen, wie Sie das Social Media-Takeover richtig organisieren. - Published: 2016-11-14 - Modified: 2016-11-16 - URL: https://blog.hootsuite.com/de/social-media-takeover-organisieren/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343264 Wenn ein anderer zeitweise Ihren Job übernehmen soll, ist das immer eine Herausforderung. Sie wollen schließlich sichergehen, dass der- oder diejenige Ihre gute Arbeit nicht torpediert. Das (oder die) Social Media-Profil(e) Ihres Unternehmens auch mal durch jemand anderen betreuen zu lassen kann sich aber durchaus lohnen. Ja, Sie haben Monate – oder sogar Jahre – in Ihre Twitter-, Instagram-, Facebook- oder Snapchat-Profile investiert. Sie haben in harter Arbeit Ihre Content-Strategie verfeinert, Ihre Markenbotschaft perfektioniert und Beziehungen zu Ihren Followern aufgebaut. Und dann komme ich und schlage Ihnen vor, dass Sie all das jemand anderem anvertrauen. Natürlich nicht für immer. Wir sprechen von einem Social Media-Takeover, also der Einladung an eine andere Person, Ihren Account für einen bestimmten Zeitraum zu übernehmen. In diesem Beitrag erfahren Sie, wie Sie von einer gut organisierten Übernahme profitieren können und dafür sorgen, dass der ganze Vorgang so reibungslos (und sicher) wie möglich gelingt. Die Vorteile eines Social Media-Takeovers Erreichen Sie neue Zielgruppen: Ein Social Media-Takeover ist immer eine gemeinsame und kooperative Initiative. Beide Seiten bringen ihre eigenen Zielgruppen mit; die Zusammenarbeit kann die Anzahl der Follower für beide Parteien steigern. Erhöhen Sie die Anzahl der Interaktionen: Ob Sie nun eine Frage/Antwort-Aktion auf Twitter durchführen oder eine Fotoserie auf Instagram posten – bei einem Social Media-Takeover geht es immer darum, qualitativ hochwertige Inhalte bereitzustellen, mit denen Ihre Zielgruppe interagieren kann. Pflegen Sie Ihre Marke: Betrachten Sie das Social Media-Takeover als die bestmögliche Anerkennung und damit Bewerbung Ihrer Marke durch Dritte. Wenn Sie beispielsweise eine (prominente) Person,... --- ### 6 types de publications Instagram vraiment efficaces > En panne d'inspiration ou en manque de followers? Voici notre sélection de publications Instagram vraiment efficaces pour accroître votre engagement. - Published: 2016-11-14 - Modified: 2016-11-17 - URL: https://blog.hootsuite.com/fr/publications-instagram-vraiment-efficaces/ - Categories: Stratégie - Tags: Français - : pll_wpml_343251 C'est lundi matin, vous vous tenez devant votre penderie. Vous avez beau passer d'un cintre à l'autre et retourner vos tiroirs, vous devez vous rendre à l'évidence : vous n'avez rien à vous mettre. On retrouve ce même sentiment d'exaspération lorsqu'on est à court d'idée pour ses publications Instagram. La plupart des responsables des médias sociaux peinent à trouver quotidiennement du contenu inédit et intéressant pour leurs publications Instagram. En jetant un coup d'œil à votre flux, vous réalisez que vous avez cruellement manqué d'originalité dans vos publications, que rien dans celles-ci ne vous distingue de vos concurrents ? Pour vous aider, nous avons élaboré ce guide, qui regroupe plusieurs pistes d'inspiration pour ne plus jamais risquer de vous retrouver les mains vides. Idées de publications Instagram vraiment efficaces pour accroître l'engagement #1 - Les publication racontant l'envers du décor ("behind-the-scene") Plus qu'une marque, vous êtes une communauté. Mettez en valeur votre équipe et les personnes qui se cachent derrière votre entreprise en publiant des contenus uniques sur les coulisses de votre entreprise. Ce type de contenu a l'avantage de rendre votre marque plus humaine en montrant qui les personnes qui la composent. Votre public découvrira ainsi l'essence de votre marque et se sentira plus proche de vous et de ce que vous représentez. https://www. instagram. com/p/BMBldUxgPw_/? taken-by=croquelunemariage L'équipe de @croquelunemariage en plein brainstorming sur la prochaine collection Voici quelques idées de publication Instagram sur ce thème : Publications présentant les profils de vos collaborateurs, y compris des cadres et... --- ### 4 astuces pour réussir votre premier webinar > Réaliser son premier webinar peut parfois s’avérer périlleux: Hootsuite vous propose 4 astuces pour réussir votre premier webinar. - Published: 2016-11-12 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/4-astuces-pour-reussir-votre-premier-webinar/ - Categories: Stratégie - Tags: Français - : pll_wpml_338395 Le webinar - ou webinaire - est l’abréviation de “web” et de “séminaire” et désigne une conférence en ligne. C’est l’un des outil web le plus populaires et le plus efficace pour fidéliser vos utilisateurs et pour convertir vos prospects. Il offre à la fois un support visuel et audio et permet d’interagir avec vos invités. De plus, dans la plupart des situations, le webinar est complètement gratuit. En tant que Social Media Coach, une partie de ma mission chez Hootsuite consiste à éduquer nos utilisateurs pour qu’ils puissent optimiser leur utilisation de nos services, via des webinar entre autres. Je peux donc vous dire que réaliser son premier webinar peut s’avérer périlleux. En effet, un outil restera toujours un outil si l’on ne maitrise pas son intégration dans un contexte bien défini. Les principaux challenges que j’ai pu rencontrer lors d’une organisation de webinar sont multiples: attirer plus d’utilisateurs, créer de la valeur ajoutée, planification de l’évènement, suivi... A force d’utiliser cet outil régulièrement, j’ai pu établir quelques astuces que j’utilise au quotidien pour réussir mes webinars 4 astuces pour réussir votre premier webinar Astuce 1: Trouver un sujet pertinent et d’actualité Il est toujours délicat de trouver un titre accrocheur et la personnalisation des webinars est un problème récurrent. Autre problématique: comment faire du neuf avec du vieux? Une astuce simple consiste à adapter son sujet à la saison, vous le rendrez ainsi accrocheur, pertinent et d’actualité ! Récemment j’ai voulu animer un webinar intitulé: Comment vendre sur... --- ### Enhance: Optimiza las imágenes de tus redes sociales > Crear contenido compartible es más fácil cuando utilizamos fotografías. Me encanta Enhance porque me permite editar imágenes desde mi celular y mucho más. - Published: 2016-11-11 - Modified: 2016-11-10 - URL: https://blog.hootsuite.com/es/imagenes-enhance-redessociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_343257 ¿Cómo optimizar tus imágenes en redes sociales desde Enhance? Generar interacción se está convirtiendo en reto para community managers en todo el mundo. Muchas veces me he preguntado ¿Qué podemos hacer para conseguir más Retweets, likes, y comentarios? La respuesta más sencilla es imágenes. Crear contenido que sea compartible se facilita cuando utilizamos fotografías con las cuales nuestros seguidores se puedan relacionar. Por esta razón me encanta Enhance, no solo te permite editar imágenes desde tu celular, pero también compartirlas y mucho más. Instagram, Facebook, Twitter, Pinterest, LinkedIn entre otras. Estas son las redes en las cuales podrás ocupar enhance. Pero recuerda que por el momento es una exclusiva para iOS. ¿Cómo puedes ahorrar tiempo y mejorar tus interacciones con Enhance? Corte. Esta herramienta dentro del app te va a permitir preparar tus imágenes al tamaño específico de tu red social favorita. Edición. Si añadir filtros es lo tuyo, ¡esta función te va a encantar! Añade: texto, filtros, bordes, stickers, marcas de agua. Haz que las imágenes sean una representación de tu marca. Búsqueda. ¿No tenemos muchas ideas? Con esta herramienta vas a poder buscar fotografías de stock para tu negocio. Compartir. Simplemente mi función favorita. Cuando tengas tu imágenes listas para el mundo, puedes compartirlas a tu red social favorita. Y si ¡Se integra a Hootsuite! Vas a poder agendar tus publicaciones para otro tiempo. Descarga Enhance Gratis Si tienes dudas, tenemos a un equipo que te puede ayudar en @HootsuiteMobile o contáctanos por email en enhance. feedback@hootsuite. com... --- ### So erstellen Sie einen Snapchat-Geofilter > Snapchat wird immer attraktiver für Unternehmen, die nach neuen Zielgruppen Ausschau halten. Die Snapchat-Geofilter gibt es schon ab 4,50 Euro. - Published: 2016-11-11 - Modified: 2016-11-15 - URL: https://blog.hootsuite.com/de/snapchat-werbung/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340709 Venture-Kapital-Firmen sehen Snapchat mit einem geschätzten Wert von 16 Milliarden US-Dollar aktuell auf Platz 6 auf der Liste der weltweit wertvollsten Start-ups. In einem Ranking der Apps mit dem höchsten Nutzerwachstum belegt das Foto-Netzwerk Platz 3. 100 Millionen täglich aktive Nutzer, davon rund 32 Prozent aus Europa, machen Snapchat zu einer attraktiven Plattform für Unternehmen, die nach neuen Zielgruppen Ausschau halten. Wer Snapchat-Werbung schalten will, musste bislang tief in die Tasche greifen, Preise in der Hunderttausend-Dollar-Klasse waren bis vor Kurzem die Norm. Doch am 22. Februar 2016 feierte ein neues Feature auf Snapchat Premiere. Kleine wie große Unternehmen können ab sofort einen eigenen Geofilter erzeugen, den Snapchat-Nutzer dann zu ihren Snaps hinzufügen können. Die neuen On-Demand-Geofilter stehen Unternehmen (und Privatpersonen) bereits ab circa 4,50 Euro (ca. 5 US-Dollar) zur Verfügung. Screenshot: Snapchat Wie Snapchat auf seinem Blog ankündigte: „Mit On-Demand-Geofilter können Sie Geofilter für Partys, Hochzeiten, Unternehmen und jeden anderen Event oder Ort einfach erzeugen und veröffentlichen. So helfen Sie Ihren Freunden oder Kunden auf unterhaltsame Weise dabei, ihre Snaps zu dekorieren, wo auch immer sich diese gerade aufhalten. “ Die Kosten dafür sind von mehreren Faktoren abhängig, unter anderem von der Größe des Geofence (also des speziellen geografischen Gebietes, in dem Ihr Geofilter aktiv ist) und dem für die Aktion gewählten Zeitraum. On-Demand-Geofilter können laut Anwendungsrichtlinien von etwas mehr als 1. 800 Quadratmetern bis zu über 46 Hektar abdecken. Für alle, die sich diese Flächen nicht genau vorstellen können: die Größenordnungen bewegen sich von einem Wohnblock bis zu ganzen... --- ### YouTube y Tú: Gana Suscriptores con tus Redes Sociales > Integrar tus redes sociales a YouTube cambiará tu vida y aumentará tus suscriptores. Esta guía te muestra cómo obtener el máximo alcance para tus videos. - Published: 2016-11-09 - Modified: 2016-11-09 - URL: https://blog.hootsuite.com/es/youtube-suscriptores-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_343144 En blog pasados hemos hablado de: cómo estructurar tu canal, cómo crear tu contenido, y hasta qué tipo de herramientas puedes usar para optimizar tus actividades. Sin embargo, aún queda una pregunta muy importante ¿Que hacer si no tienes suscriptores? Si bien tu contenido es la parte más importante de tu canal; este es solo un lado de la moneda. Igualmente, tenemos que saber cómo promocionar nuestros videos. Previamente, los Youtubers saltaron al estrellato solo con sus videos y carisma, pero la plataforma es tan competitiva que esos días se han ido hace mucho. Por esta razón, en este blog te voy a compartir una técnica para acelerar el crecimiento de tu canal en la era de las redes sociales. Nadie te ha hablado de este secreto para ganar suscriptores en YouTube Nuestro Secreto - Integra tus redes sociales Es insólita la cantidad de Youtubers que solo están activos en YouTube. En consecuencia, la mayoría de estos canales son muy pequeños. Ya estamos a finales del 2016, las redes sociales son una necesidad básica de todo creador. Básicamente, vivimos en una era donde todos estamos conectados, donde todo el mundo publica en línea. Por lo tanto, el sólo publicar en una red social representa una inmensa oportunidad perdida. Las redes sociales nos abren el mundo a miles de personas. Por esta razón el publicar en diferentes redes sociales te va a permitir acceder a diferentes audiencias que tienen algo en común. Esencialmente, tú tienes un canal para crear contenido específico... --- ### Comment créer une stratégie de marketing de contenu en 6 étapes > Il est indispensable de s'armer d'une stratégie de marketing de contenu dans toute stratégie marketing. Découvrez comment en construire une en 6 étapes. - Published: 2016-11-09 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/comment-creer-une-strategie-de-marketing-de-contenu-en-6-etapes/ - Categories: Stratégie - Tags: Français - : pll_wpml_339845 À l'ère des médias sociaux, toutes les entreprises sont des éditeurs, et ce dont les éditeurs ont besoin, c’est d’une source régulière de contenu de qualité. Plus facile à dire qu'à faire vous me direz ! Si vous essayez de créer du contenu qui résonnera auprès de votre public sur les médias sociaux et vous démarquera du bruit ambiant, c'est super ! Vous êtes sur la bonne voie. Vous devriez cependant commencer par l'étape la plus importante: établir une stratégie de marketing de contenu sinon vous risquez l'erreur comme nous avons pu le voir la semaine dernière sur ce blog. La stratégie de marketing de contenu vous guidera au moment de la planification, de la production, de la promotion et de la mesure du contenu. La création d'une stratégie solide peut sembler insurmontable au premier abord, mais elle réduira progressivement votre charge de travail et rendra votre contenu plus efficace. Maintenant (avant que vous ne commenciez), il est temps de réfléchir à vos objectifs et de créer une stratégie de marketing de contenu qui fera passer vos initiatives digitales à la vitesse supérieure. Nous vous avons concocté une petite présentation qui vous guidera à chaque étape de la procédure. - Etape 1 - Définissez les objectifs marketing du contenu et faites-les coïncider avec vos objectifs commerciaux Lors de la planification de contenu, comment décidez-vous ce qui vaut la peine d'être créé et ce qui doit être communiqué ? Chaque élément du contenu dans lequel vous vous impliquez devrait servir un... --- ### Guide complet sur l'utilisation des emojis pour tout marketeur > Afin de vous aider dans l'utilisation des emojis pour appuyer votre message marketing, nous avons listé quelques points fondamentaux. Suivez le guide - Published: 2016-11-09 - Modified: 2016-11-14 - URL: https://blog.hootsuite.com/fr/guide-complet-sur-lutilisation-des-emojis/ - Categories: Stratégie - Tags: Français - : pll_wpml_343202 Impossible de faire comme s'ils n'existaient pas. Les emojis sont là pour durer. S'ils ont longtemps été l'apanage des adolescents sur les applications de messagerie instantanée, ils ont désormais envahi tous les contenus publiés sur les médias sociaux. Selon une étude, l'insertion d'emojis dans les tweets permettrait d'accroître l'engagement de 25,4 %, tandis que leur utilisation dans les publications Facebook se traduirait par une hausse du nombre de mentions J'aime de 57 % et une progression de 33 % du nombre de commentaires et de partages. Au vu de ces chiffres, rien d'étonnant à ce que les emojis apparaissent régulièrement dans les campagnes de marketing en ligne. Cependant, comme pour toutes les autres tendances, les entreprises doivent savoir comment associer au mieux les emojis à leur stratégie de communication sur les médias sociaux. Pour vous aider à utiliser les emojis pour appuyer votre message marketing et non l'entraver, nous avons élaboré le guide suivant. Ne prenez plus jamais le risque de tomber « à côté » en utilisant un smiley au mauvais moment. Guide d'utilisation des emojis pour favoriser la réussite de votre stratégie marketing #1 - En quoi consistent précisément les emojis ? L'un des principaux écueils pour une marque consiste à utiliser les emojis de façon inadaptée. Par exemple, ne prenez pas le risque d'insérer un emoji « aubergine » à moins de savoir précisément ce que vous faites ! Votre marque se doit d'être considérée comme une référence détenant une expertise unique. En publiant un emoji dont... --- ### Demografía de Snapchat para Mercadólogos > ¿Te has preguntado cómo alcanzar a los "millennials"? Descubre si Snapchat es la mejor forma para conseguir tus objetivos para esta generación tan cambiante - Published: 2016-11-08 - Modified: 2016-11-01 - URL: https://blog.hootsuite.com/es/demografia-snapchat-mercadologos/ - Categories: Estrategia - Tags: Español - : pll_wpml_342279 - Network: Snapchat Es probable que Snapchat no le sea tan familiar a los mercadólogos como Instagram o Facebook; sin embargo, no se puede ignorar su base consagrada de usuarios. Analiza estos dos datos por un momento: La población entera del mundo es de 7. 4 mil millones de personas. Los usuarios de Snapchat ven más de 10 mil millones de videos todos los días. (eso rebasa más de los 2 mil millones por día de los que se vieron en mayo de 2015. ) Obviamente, todo el mundo no usa Snapchat... todavía, pero más de 100 millones de personas sí lo usan todos los días (dedicándole un promedio de 30 minutos al día a la aplicación), además, hay 200 millones de usuarios activos en todo el mundo. . Asimismo, el número de usuarios de Snapchat sigue creciendo rápido: eMarketer prevé que para finales de este año, Snapchat tenga una base de usuarios más grande en los EE. UU. que Twitter o Pinterest. Con todas esas personas publicando todo ese contenido, es importante que los mercadólogos se den una idea de los segmentos demográficos más importantes para que puedan planear una estrategia de marketing que maximice las características únicas de la aplicación, en lugar de perderse en todas las distracciones. Teniendo eso en mente, reunimos los detalles clave que los mercadólogos de redes sociales necesitan saber antes de empezar a usar Snapchat. Datos demográficos por edad de Snapchat Los datos de the Statistics Portal respaldan la creencia común de que Snapchat todavía es... --- ### Alles, was Sie schon immer über Influencer Marketing wissen wollten > Von der Recherche des passenden Influencers bis zum Erstellen der Kampagne: wir erklären, was es beim Influencer Marketing zu beachten gibt. - Published: 2016-11-08 - Modified: 2016-11-10 - URL: https://blog.hootsuite.com/de/alles-ueber-influencer-marketing/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343093 Mal kurz nachgedacht: Wem schenken wir Vertrauen, von wem holen wir uns Tipps, wenn wir an den Kauf neuer Produkte denken? Richtig, wir fragen Freunde, Familie, Kollegen und eventuell auch Bekannte. Schwanken wir zwischen mehreren Produkten, holen wir uns meist Rat von Personen, die wir für glaubwürdig erachten (Mund-zu-Mund-Propaganda). Auf diese privaten Ratschläge und Tipps allein kann sich ein Unternehmen aber nicht verlassen. Um den künftigen Konsumenten zu einem eventuellen Kauf anzuregen, müssen andere Mittel her, die Vertrauen in die Marke oder in das Produkt wecken. Dies geschieht oftmals über Influencer, mit denen Werbedeals ausgehandelt werden und die wiederum die angepriesenen Produkte promoten. Was ist ein Influencer? Influencer, also “Beeinflusser”, sind Personen des öffentlichen Lebens, die über ihre Tätigkeit Berühmtheit erlangt haben. Es kann sich hierbei um Blogger, Youtuber, Experten, aber auch Prominente aus dem Entertainment-Bereich handeln. Genauer betrachtet sind Influencer gar nichts Neues. Seit es Werbung gibt, greifen Unternehmen für ihre Kampagnen auf bekannte Persönlichkeiten zurück, weil diese ein Gefühl des Vertrauens in die Marke bei uns wecken. Eigentlich handelt es sich hierbei schlicht um Markenbotschafter, wie wir sie schon seit unserer Kindheit kennen. Ein Jogi Löw, der für Nivea-Produkte wirbt, ist ebenso ein Influencer, wie ein LeFloid, der vor zwei Jahren die Abrufzahlen der Techniker Krankenkasse in die Höhe schnellen ließ. https://www. youtube. com/watch? v=ljnbI2ELTBw Anders als vor 10 Jahren beeinflussen Influencer heute aber nicht nur das Fernsehen und die Printmedien, sondern vor allem auch das Social Web, in welchem wir uns tagtäglich bewegen. In den letzten Jahren... --- ### 5 erreurs de marketing de contenu à éviter absolument > Découvrez les 5 erreurs de marketing de contenu à éviter absolument pour le succès de votre stratégie de marketing de contenu. - Published: 2016-11-05 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/5-erreurs-de-marketing-de-contenu-a-eviter/ - Categories: Stratégie - Tags: Français - : pll_wpml_338330 Lorsque nous rédigeons du contenu à portée publique, mieux vaut tourner 7 fois ses doigts dans sa main avant de publier... Qui n'a pas d'exemples de tweets controversés, maladroits ou bourrés de fautes d'orthographe qui discréditent son auteur et parfois même la marque? Pascal Nègre et son "sens des affaires" à la mort de George Moustaki, Valérie Trierweiler et son tweet soutien à Olivier Falorni - qui sera la début d'une longue saga politico-people - et dernièrement le tweet controversé de Nadine Morano... Nous pourrions donner de nombreux autres exemples de ce genre ! Tirons les leçons de ces "twerreurs" et plus généralement bien réfléchir au contenu publié depuis n'importe quelle interface avant de commettre des erreurs parfois difficilement réparables... Nous parlons souvent du fait qu'une bonne utilisation des médias sociaux peut être d’une très grande aide pour votre marque, et dans la première partie de cette série nous avons étudié les conséquences néfastes d'une stratégie de médias sociaux mal pensée. Cette fois-ci, au lieu de nous concentrer sur les défauts possibles d'une stratégie, étudions ce qui importe le plus : le contenu lui-même. Connaissez-vous vraiment votre public ? Êtes-vous dans une démarche trop commerciale et pas assez dans l'interaction ? Dans cet article, nous étudierons cinq erreurs communes de contenu social et des façons d'y remédier. 5 erreurs de marketing de contenu à éviter Erreur n°1 : Trop chercher à vendre Mettre en place une stratégie de vente intelligente est suffisamment difficile en soi ; vient ensuite un défi... --- ### Instagram testet neue Shopping Funktion > Instagram macht es Käufern und Händlern bald noch einfacher. Alles, was Sie über die neue Instagram Shopping Funktion wissen müssen. - Published: 2016-11-04 - Modified: 2016-11-07 - URL: https://blog.hootsuite.com/de/instagram-testet-neue-shopping-funktion/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343156 Instagram holt zu einem weiteren Schlag aus: Hersteller können ihre Produkte bald direkt über die App zu Verkauf anbieten. Die Foto-Sharing App hat am 1. November 2016 einen neuen “Tap to View” Button eingeführt. Darüber können Nutzer nun mehr über einen im Bild dargestellten Artikel lernen und haben die Möglichkeit direkt zur Website des Händlers zu gehen, um diesen dort zu kaufen. Quelle: Instagram Instagram möchte Nutzer vor allem dazu ermutigen, sich zunächst genauer über ein Produkt zu informieren, bevor sie dieses erwerben. Dem liegt eine interne Untersuchung zugrunde, die besagt, dass nur 21% aller Käufe innerhalb eines Tages getätigt werden. Wie Instagram in seinem Post zur Ankündigung der Funktion sagt: "Die meisten mobilen Shopping-Erlebnisse bringen die Kunden aus dem Einkaufswagen direkt zum Verkauf, ohne den Verbrauchern die Möglichkeit zu geben, weitere Informationen über ein Produkt zu erhalten. " Der neue “Tap to View” Button ist unten links auf ausgewählten Bildern zu sehen. Tippt ein Nutzer auf das Symbol, erscheinen Markierungen für bis zu fünf Artikel in dem Post, die die Produkte und deren Preise hervorheben. Wählt der Nutzer eine dieser Markierungen aus, erscheint eine Ansicht mit detaillierten Produktinformationen. Nutzer können dann “Shop now” auswählen, um auf die Website des Unternehmens weitergeleitet zu werden. Das neue Feature wird derzeit mit 20 US Marken getestet. Darunter sind Kate Spade, Jackthreads und Warby Parker. https://vimeo. com/189697603 Dave Gilboa, Mitbegründer und Co-CEO von Warby Parker, erklärt das Interesse seiner Firma an dem neuen Feature: "Im Moment gibt es keine einfache Art und Weise... --- ### 3 conseils pour tweeter au meilleur moment > Découvrez nos 3 conseils pour tweeter au meilleur moment et de manière judicieuse pour votre entreprise et vous verrez votre performance sur Twitter s'accroitre de manière significative. - Published: 2016-11-03 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/3-conseils-pour-tweeter-au-meilleur-moment/ - Categories: Stratégie - Tags: Français - : pll_wpml_339844 Si vous essayez d'accroître votre présence sur Twitter, vous vous demandez probablement à quelle heure il est le plus judicieux de tweeter et ainsi tirer le plus profit de ce réseau social. Il existe une multitude de blogs et d'infographies qui traitent du sujet. Nombre d'entre eux indiquent 9 h 00, 12 h 00 et 15 h 00 comme étant les heures les plus judicieuses. Avant d'appliquer ces horaires aux comptes Twitter de votre entreprise, votre marque doit tenir compte de quelques facteurs importants : à quel endroit du monde êtes-vous situé ? Quel type d'outils utilisez-vous pour trouver les heures les plus judicieuses pour tweeter ? Êtes-vous suffisamment engagés sur les médias sociaux pour tester les heures qui fonctionnent le mieux ? Nous avons décidé d'emprunter une autre voie et de vous aider à découvrir à quelle heure il est le plus judicieux de tweeter pour votre entreprise. Les informations suivantes ne vont pas vous dire quel est le meilleur moment de tweeter de manière générale mais plutôt pour votre cas: en bref, elles vous donneront les bons outils pour trouver la réponse qui correspond aux comptes Twitter de votre entreprise par vous-même. Voici 3 conseils pour tweeter au meilleur moment pour votre entreprise: Conseil n° 1 : Prenez en compte votre localisation géographique La meilleure heure pour tweeter à Vancouver, au Canada, ne sera pas la même qu’à Paris, en France. Lorsque vous déterminez l'heure à laquelle il est le plus judicieux de tweeter, il est donc important... --- ### YouTube y Tú: Estructura tu Marca y tu Nicho > Este blog es para todo Youtuber que quiere ser #Famoso. Con la ayuda de las herramientas que te compartimos, vas a poder estructurar tu marca y tu nicho - Published: 2016-11-02 - Modified: 2016-11-01 - URL: https://blog.hootsuite.com/es/marca-nicho-youtube/ - Categories: Estrategia - Tags: Español - : pll_wpml_343100 En nuestro último blog hablamos de los recursos que todo emprendedor tiene a su alcance. Desde el software de administración de redes sociales, hasta SEO para tus videos en YouTube. Sin embargo, no hemos hablado de la estratégia marketing digital que vas a ocupar para estructurar tu marca y tu nicho. Recuerda seguirnos en Twitter con el hashtag #YoutuberHoot o directamente en nuestro blog. Define tu Nicho En mi experiencia la mejor estrategia es ir por un nicho de mercado y poco a poco conquistar más. Igualmente, irás desarrollando tu audiencia de subscriptores en el trayecto. Previamente hemos hablado de ¿Que es un nicho? y cómo definirlo. Si tienes dudas, revisa nuestro primer blog de la serie. En este blog hablamos de tu marca como Youtuber, pero hoy examinaremos tu estrategia de marketing a mayor profundidad. El mejor tip que te puedo dar, es buscar en YouTube un tema del cual quieras hablar (Tu nicho) y especializarte en la idea. Eg. Si te gusta la fotografía, podrías buscar un nicho como “Lentes de fotografía antiguos”. Observa que contenido ya existe y analiza si hay un subtema en el que nadie se esté enfocando. Ve más allá de la primera página de búsqueda, y utiliza varios términos para el mismo tema. Una vez que estés decidido, utiliza el siguiente esquema: Segmentación: Aquí tienes que definir a quién le quieres hablar. ¿Quien va a ser tu audiencia? Recuerda que entre mejor conozcas este factor, vas a poder hacer tu contenido más específico... --- ### YouTube y Tú: Recursos Para un Youtuber > Si quieres saber qué recursos tienes como Youtuber ¿Que cámara tienes que comprar? O ¿Que música puedes utilizar? ¡Este capítulo te va a ser de mucha ayuda! - Published: 2016-10-31 - Modified: 2016-10-31 - URL: https://blog.hootsuite.com/es/youtuber-recursos/ - Categories: Estrategia - Tags: Español - : pll_wpml_343092 Bienvenidos a nuestro segundo blog en la serie “ YouTube y Tú | #YouTubeHacks Recursos Para un Nuevo Youtuber ”. En el episodio pasado mostramos algunas de las razones por las cuales muchos Youtubers no se han hecho famosos. De la misma manera, te mostramos unos tips para crear un canal en el cual estés apasionado y genere suscriptores. Recuerda que si quieres seguir al día con los nuevos capítulos síguenos en Twitter con el hashtag #YoutuberHoot. En el blog de hoy vamos a hablar de qué recursos tienes a tu alcance como un nuevo Youtuber. Así que si tienes preguntas técnicas como ¿Que camara tengo que comprar? O ¿Que música puedo utilizar? o ¿? Este capítulo te va a ser de mucha ayuda. Tips y #YouTuberHacks Para un Nuevo Youtuber ¿Que cámara tengo que usar? Muchos youtubers me han preguntado qué cámara deben de usar para su blog, y siempre doy la misma respuesta “La cámara que tengas es la mejor cámara”. Esto es cierto en todos respectos, no importa si solo tienes un teléfono inteligente o si tienes una camara de miles de dolares, tu contenido va a hablar por ti. De cualquier forma, si tienes un poco de dinero yo te recomendaría una DSLR sobre una completamente digital sin espejos. ¿Por qué? A mi me gusta más el hacer videos con este tipo de cámaras porque tiene más opciones para customizar tus fotos y videos. Sin embargo, toma esto con una pizca de sal, pues dependiendo del... --- ### 3 praktische Tipps für Ihren Kundenservice auf Twitter > Dank Social Media war es nie einfacher, mit Kunden zu kommunizieren. Wir haben 3 praktische Tipps, wie Sie Ihren Kundenservice auf Twitter noch besser machen. - Published: 2016-10-31 - Modified: 2016-11-02 - URL: https://blog.hootsuite.com/de/kundenservice-auf-twitter/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_343045 Dass es sich lohnt, einen guten Kundenservice auf Twitter zu bieten, hat sich mittlerweile herumgesprochen. Insbesondere Dank der sozialen Medien war nie es einfacher, schnell, direkt und persönlich auf Fragen, Beschwerden oder ein dickes Lob zu reagieren. Das hilft Unternehmen bei der Kundenbindung und wirkt sich positiv auf den Umsatz aus. Laut einer gemeinsamen Studie von Twitter, The Advertising Research Foundation, FOX und DB5, folgt ein Twitter-Nutzer durchschnittlich fünf Unternehmen. Und 80 Prozent aller Twitter-Nutzer haben während des Umfragezeitraums eine Marke in einem Tweet erwähnt. Bei Kunden gilt Twitter als die beliebteste Service-Plattform. Das Netzwerk ist dialogorientiert und reaktionsfreudig. Die Echtzeitnatur macht es den Kunden einfach, Fragen zu stellen, Unternehmen für ihre Leistung zu loben oder sich nach Unterstützung jeder Art umzusehen. Das zeigt auch eine Untersuchung zu Tweets an Marken und deren Kundenservice-Accounts. Im Jahr 2015 wurden bereits 2,5 mal so viele dieser Tweets abgesetzt, als noch in 2013. Laut einer McKinsey-Analyse bevorzugen 30 Prozent der Social Media-Nutzer einen Social Media-Kundenservice anstatt der traditionellen Callcenter. Und es hat einen weiteren Vorteil, wenn Twitter zur Kundenkommunikation eingesetzt wird. In einer Studie von Twitter und Research Now aus diesem Jahr wurde ermittelt, dass 77 Prozent der Menschen ein Unternehmen positiver wahrnehmen, wenn sie eine überzeugende Antwort von diesem erhalten. Sie möchten wissen, wie Sie auf Twitter besser mit bestehenden und zukünftigen Kunden interagieren können? Mit den folgenden drei Tipps sind Sie perfekt aufgestellt. 1. Nehmen Sie Kundenanfragen sportlich und reagieren Sie mit Gefühl Antworten Sie zeitnah. Ein flott reagierender Kundenservice zahlt... --- ### Instagram : le roi de l’engagement digital - Infographie > Découvrez dans cette infographie les meilleurs conseils pour optimiser votre stratégie marketing sur Instagram. Vous comprendrez pourquoi vous devez être présent sur Instagram, quels sont les bons contenus qui génèrent du buzz, et comment maximiser votre présence et engagement en seulement 20 minutes par jour. - Published: 2016-10-29 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/instagram-le-roi-de-lengagement-digital-infographie/ - Categories: Stratégie - Tags: Français - : pll_wpml_338199 Instagram s'est rapidement imposé dans le quotidien de très nombreux utilisateurs, des entreprises comme des particuliers. Le réseau social de partage de photos est devenu l’un des outils de développement de marques le plus efficace à l’heure actuelle, et joue un rôle de plus en plus important pour tous les types de business. Dorénavant chez Hootsuite vous pouvez bénéficier pleinement d’Instagram au sein de votre tableau de bord ! Cela signifie que vous pouvez dès maintenant programmer des publications Instagram, poster des images, gérer vos flux et interagir avec votre communauté Instagram directement depuis le tableau de bord Hootsuite, tout comme pour vos autres réseaux sociaux. Pour en profiter au mieux, nous avons sélectionné dans cette infographie les meilleurs conseils pour optimiser votre stratégie marketing sur Instagram. Vous comprendrez pourquoi vous devez être présent sur Instagram, quels sont les bons contenus qui génèrent du buzz, et comment maximiser votre présence et engagement en seulement 20 minutes par jour. A ne pas louper: Les chiffres clefs d’Instagram en France / Allemagne qui vous montreront pourquoi ce réseau social est devenu incontournable pour les marques La sélection des type d’images les plus virales sur Instagram, qui génèrent des conversations et de l’engagement autour de votre marque Les facteurs clefs de succès pour augmenter le nombre d'abonnés / followers sur Instagram, booster l’engagement de votre communauté (c'est-à-dire augmenter les “j’aime”, partages et commentaires sur Instagram), identifier et échanger avec les ambassadeurs de votre marque, en seulement 20 minutes par jour. Vous avez maintenant... --- ### Cómo organizar un concurso en Instagram exitosamente > Este blog te va a ahorrar horas de trabajo en organizar un concurso de Instagram. Maximiza el contenido generado por tus fans y utilízalo para tus campañas. - Published: 2016-10-28 - Modified: 2016-10-25 - URL: https://blog.hootsuite.com/es/organizar-concurso-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_342289 - Network: Instagram Cómo crear, manejar y medir concursos en Instagram Si te ofrecieran un vuelo gratis a tu siguiente destino vacacional y lo único que tendrías que hacer es publicar una foto creativa de tus vacaciones, ¿lo harías? Yo sí. Ese es el plan de los concursos de Instagram. Con muy poco esfuerzo, tus clientes pueden ser los ganadores potenciales de cosas interesantes y tal vez se podrán lucir un poco. A cambio, tendrás la oportunidad de conectarte con tus seguidores y la gente estará emocionada con tu marca. En esta publicación, describimos unos pasos sencillos que puedes seguir para organizar un concurso exitoso en Instagram, junto con algunas otras ideas que te inspirarán. 1. Establece tus objetivos Para poder medir el éxito de tu concurso en Instagram, necesitarás establecer objetivos tangibles con métricas relevantes. Dependiendo del tipo de concurso que organices y los objetivos que establezcas, necesitarás medir cosas totalmente diferentes. Por ejemplo, si organizas un concurso con el objetivo de darle visibilidad a tu marca, deberás medir el número de seguidores, la interacción y el tráfico en el sitio Web. Si estás organizando una venta anual asociada al concurso, medirás compras de productos, interacción año tras año y tráfico en la página de inicio. Si no estás seguro de dónde empezar, revisa nuestra guía en Cómo establecer objetivos estratégicos para tu negocio en Instagram. 2. Elige un tipo de concurso Dale Me gusta para ganar La belleza de este concurso está en su simplicidad. Un concurso “Me gusta para ganar”,... --- ### Fernsehen und Social Media - Wie sich unser Fernseherlebnis verändert > Fernsehen findet mittlerweile auch über Social Media statt. Wir haben uns einige dieser neuen Formate angeschaut. Gehört klassisches TV bald der Vergangenheit an? - Published: 2016-10-27 - Modified: 2017-01-18 - URL: https://blog.hootsuite.com/de/fernsehen-und-social-media/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342960 Sonntagabend 20:15 Uhr, Füße hoch, Fernseher an. Fernsehen ist nach wie vor eine der liebsten Freizeitbeschäftigung der Deutschen. Rund 217 Minuten täglich läuft hierzulande die Flimmerkiste. Auch wenn der Fernsehkonsum nach wie vor hoch ist, schauen mittlerweile mehr als 75% aller Internetnutzer in Deutschland Videos per Stream. Vor allem die 14-29-jährigen sind im Internet unterwegs. Vermehrt werden auch soziale Netzwerke für Video-Streaming verwendet. Allein auf YouTube werden pro Minute rund 300 Stunden neues Videomaterial hochgeladen. Kein Wunder also, dass fast jeder Fernsehsender inzwischen auch einen YouTube-Kanal hat. Von Werbeclips über Hintergrundinformationen zu Sendungen bis hin zum eigenen YouTube-Programm ist alles dabei. Trotzdem ist bei den Social Media-Auftritten vieler Fernsehsender bei genauerem Betrachten in Punkto Kreativität noch Luft nach oben. Gerade auf Plattformen wie Instagram und Snapchat bieten sich ganz neue Möglichkeiten für die filmische Präsentation. Unternehmen bedienen sich schon seit einiger Zeit Social Media, um visuelles Storytelling in ihre Marketingstrategien einzubauen. Aber wie lassen sich Social Media und Fernsehen kombinieren? Gibt es in den sozialen Medien überhaupt Möglichkeiten filmisches Material jenseits Werbeclips auf YouTube umzusetzen? Eine der größten Herausforderungen sind die Schnelllebigkeit und der flüchtige Medienkonsum. Twitter, Snapchat u. Co leben von kompakten Informationen und deren Kurzlebigkeit: auf wenige Sekunden begrenzte Video-Clips und Material, dass nach wenigen Stunden entweder kaum noch aufzufinden oder - im Falle von Snapchat - gar gänzlich in der Versenkung verschwindet. Keine leichte Aufgabe, aber machbar, wie einige Beispiele zeigen. iam. Serafina - Realität und Fiktion verschwimmen auf Snapchat Anfang Oktober ging Deutschlands erste Snapchat-Soap live.... --- ### Welche Social Media-Angewohnheiten Sie sich schnell wieder abtrainieren sollten > Der Mensch neigt dazu, sich die Arbeit einfach zu machen. Faulheit kann jedoch fatal sein. Diese Social Media-Fehler sollten Sie sich abgewöhnen. - Published: 2016-10-24 - Modified: 2016-10-26 - URL: https://blog.hootsuite.com/de/social-media-fehler-faulheit/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342955 Der Mensch neigt dazu, sich die Arbeit so einfach wie möglich zu machen. Schließlich gibt es so viel Angenehmeres zu tun, als mehr oder weniger lästige Pflichten zu erledigen. Als Social Media-Manager sollten Sie das lieber nicht tun, denn alles, was Sie nur mit einem halben Auge in die Wege leiten, können Sie kaum wieder einfangen. Höchste Zeit, sich ein paar schlechte Angewohnheiten abzugewöhnen. Hier kommen die „üblichen Verdächtigen”. Na, ertappt? Vor Kurzem habe ich auf die Wohnung einer Freundin aufgepasst, die einige Zeit auf Reisen war. Ich genoss es, auf Knopfdruck alle Zimmer saugen zu können. Ihr magischer Robo-Staubsauger ging einfach von selbst an die Arbeit, während ich mir noch entspannt einen Kaffee machte. Auch dazu musste ich nur einen Knopf an der Espressomaschine drücken – und Sekunden später war mein Tässchen Kaffee fertig. Dann machte ich es mir auf dem Sofa bequem, nahm die Fernbedienung in der Hand und schaltete den Fernseher ein. In diesem Fall war Faulheit wirklich eine Tugend. Heutzutage brauchen wir uns für die meisten Dinge kaum noch anzustrengen. Leider ist es nur allzu einfach, bei unserem Umgang mit sozialen Medien in dieselben Gewohnheiten zu verfallen. Wir haben uns daran gewöhnt, meist nur einen einzigen Knopf drücken zu müssen, damit etwas funktioniert; alles, was mehr Arbeit erfordert, macht uns urlaubsreif. So viel Effizienz und Zeitersparnis finde ich ja prinzipiell gut – aber Faulheit kann auch ihre Nachteile haben. Zum Beweis für diese These haben wir unser Twitter-Publikum nach seinen faulsten Angewohnheiten im Umgang mit den... --- ### Retour Vers Le Futur: Florilège des Meilleurs Tweets et Buzz > En cette journée spéciale Retour Vers le Futur, Twitter et certaines marques s'en sont donnés à coeur joie ! Découvrez les meilleurs tweets et les buzz de l'évènement Retour Vers le Futur en ce 21 Octobre 2015. - Published: 2016-10-21 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/retour-vers-le-futur-florilege-des-meilleurs-tweets-et-buzz/ - Categories: Stratégie - Tags: Français - : pll_wpml_338111 Nous y sommes: 21 Octobre 2015, date à laquelle Marty McFly et Doc Brown voyagent dans le futur et découvrent un monde où tout est possible: voitures volantes, chaussures qui se lacent toutes seules, chiens promenés par des drones... 30 ans après la saga légendaire Retour Vers Le Futur de Robert Zemeckis, le réalisateur américain fête ça cette semaine avec la sortie en salle de son "Back to The Future Day" pour célébrer cette date qui restera gravée dans l'esprit des fans de la saga. Visionnaire à l'époque, il semblerait que Zemeckis ait oublié quelque chose dans son film ! En effet, le réalisateur n'avait pas imaginé que le monde de 2015 puisse être contrôlé par ces étranges plateformes de communication du XXIème siècle: les réseaux sociaux ! Imaginez la réaction de Marty et du Doc en découvrant Facebook et ses likes, Instagram et ses photos filtrées, Twitter et ses hashtag... Tout ca en live, sur des petits appareils mobiles, utilisés par des milliards de personnes? Du pur génie ! Les tweets et les likes sont venus remplacer les voitures volantes et l'hoverboard. Comme disait Peter Thiel en 2011 - cofondateur de PayPal - «Nous voulions des voitures volantes, nous avons à la place 140 caractères. » N'empêche que même 30 ans après, Retour Vers Le Futur continue à faire des émules et attirer des fans. Comment expriment-ils leur engouement? Pas via des drones ou sur leur hoverboard mais sur les médias sociaux évidemment ! Marty et Brown en auraient... --- ### 4 tendencias en redes sociales para emprendedores > Revisa las tendencias en redes sociales que todo emprendedor Latinoamericano urge conocer para convertirse en experto del marketing digital con Hootsuite. - Published: 2016-10-20 - Modified: 2016-10-21 - URL: https://blog.hootsuite.com/es/redes-sociales-inbound-marketing-digital/ - Categories: Estrategia - Tags: Español - : pll_wpml_342948 Latinoamérica es “la leyenda del Dorado” donde exploradores se aventuran por riquezas y terminan perdidos en sus selvas. En esta era de las redes sociales ¿Será que Facebook, LinkedIn y Pinterest finalmente han encontrado la tierra prometida? Hoy en día estamos buscando estas riquezas en las redes sociales y solo los más hábiles en marketing digital podrán tomar ventaja de estas oportunidades. Sin embargo, no es suficiente con conocer el potencial de este mercado; hay que saber cómo usarlo a nuestro favor. Por lo cual aquí les presentamos las cuatro tendencias más importantes en redes sociales del 2016. Latinoamérica por la conquista de las redes sociales y el marketing digital 1. Las redes sociales se hacen más grandes día con día y nosotros no paramos de consumirlas De acuerdo a un nuevo estudio, el usuario latino promedio pasa 6. 1 horas al mes en redes sociales. Esto es increíble cuando lo comparamos con Norte América, África y Asia que solo consumen un promedio de 5. 2, 3. 8 y 2. 1 horas respectivamente. El mismo estudio encontró que los usuarios de la zona de Latinoamérica (LATAM) ocupan 29% de su tiempo de navegación en línea, desde sus PC’s y laptops, en el mismo tipo de sitios web. En comparación, América del Norte y Asia, solo ocupan el 14% y 8% respectivamente. LATAM es uno de los líderes mundiales en adopción y crecimiento de redes sociales. El año pasado el número de visitantes únicos de estas plataformas se incrementó en un... --- ### Snapchat: trucchi e feature nascoste che forse non conosci > Snapchat: conosci già questi trucchi per usare il social in modo più creativo e professionale? Scopri cosa puoi fare con i consigli di questa guida. - Published: 2016-10-20 - Modified: 2016-10-26 - URL: https://blog.hootsuite.com/it/snapchat-trucchi-e-feature-nascoste/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342916 Li chiamiamo trucchi perché molte delle migliori funzioni di Snapchat sono un po' nascoste, o semplicemente non proprio intuitive. Con questa guida scoprirai invece come utilizzare l'app in modo più avanzato e sicuramente creativo, attraverso una serie di feature che non proprio tutti conoscono. Sono tante, iniziamo subito! Snapchat trucchi e feature nascoste #1 Registrare video senza dover tener premuto il pulsante per registrare In questo modo sarà più facile tenere ben fermo il cellulare e spostarsi avanti e indietro tra la fotocamera anteriore e quella posteriore. Questa funzione è disponibile solo per dispositivi iOS. Come fare Vai su Settings Seleziona General Vai su Accessibility Nella sezione Interaction attiva la funzione AssistiveTouch e apparirà una piccola icona sul lato destro dello schermo Tocca Create New Gesture Da qui, tieni premuto il dito sullo schermo e rilascia la barra blu nella parte inferiore Tocca Stop Salva e dai un nome Apri Snapchat e prima di iniziare a registrare un video tocca l'icona piccola Seleziona Custom e apparirà un cerchio sullo schermo Ora tocca il pulsante di acquisizione ed è fatta #2 Disegnare particolari d'effetto attivando la funzione zoom del telefono Se vuoi realizzare immagini più complesse e non semplici scarabocchi, allora questa è la funzione adatta a te. Puoi ritoccare e disegnare nel dettaglio, aiutandoti con lo zoom. Come fare Su dispositivi iOS Vai su Settings Seleziona General Tocca Accessibility Nella sezione Vision, attiva lo zoom Seleziona Show controller Seleziona le preferenze di zoom che vuoi impostare (Finestra o schermo intero)... --- ### Facebook-Gruppen für Einsteiger – alles, was Sie darüber wissen müssen > Facebook-Gruppen eignen sich hervorragend, um aus Gleichgesinnten eine interessierte Community zu schmieden. Wir zeigen, wie es funktioniert. - Published: 2016-10-20 - Modified: 2018-07-27 - URL: https://blog.hootsuite.com/de/facebook-gruppen-fuer-einsteiger/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342934 Facebook-Gruppen eignen sich hervorragend, um aus Gleichgesinnten eine interessierte Community zu schmieden. Unternehmen sollten sich diese Form der Social Media-Kommunikation mit einem ausgewählten Publikum zunutze machen, denn im kleineren Kreis vertrauter Mitglieder lassen sich spannende Diskussionen führen, die Ihrer Marke oder Ihrem Produkt neue Impulse geben. Ganz ohne den üblichen Gruppenzwang... Ich habe mich nie besonders für organisierten Sport interessiert. Mit fünf Jahren spielte ich ganze zwölf Monate lang Fußball, ohne zu wissen, dass es dabei überhaupt einen Ball gibt (ich nahm an, es handle sich um eine besonders lange und intensive Form des Fangenspielens). Als Teenager war ich in einem Hockeyteam – und erinnere mich bis heute gut daran, wie erleichtert ich immer war, wenn ich vom Platz genommen wurde und mich endlich hinsetzen durfte. Ich weiß auch noch, wie meine Knochen geknirscht haben, als der Hockeyschläger meiner Mannschaftskollegin versehentlich mit meiner Wange kollidierte ... Die Ausübung einer Sportart war mir also relativ egal – aber ich war immer gern Teil einer Gruppe und hätte dieses Erlebnis nie missen mögen. In der Welt der sozialen Medien lassen sich dieses Kameradschaftsgefühl, die gemeinsamen Erfahrungen und die gegenseitige Unterstützung, wie man sie in einer Sportmannschaft erleben kann, am ehesten in Facebook-Gruppen nachempfinden. Eine Facebook-Gruppe wird nie „Beeil dich! “ oder „Stell sofort die Orangen wieder auf den Tisch! “ zu Ihnen sagen. Diese Gruppen sind ein Ort, an dem Ihre Kunden und Fans zusammenkommen können, „um sich zu organisieren, über ihre Ziele zu äußern, unterschiedliche Themen zu besprechen, Fotos zu posten... --- ### Myspace, precursore dei tempi con queste 5 feature. Te le ricordi? > Nostalgia a parte, cosa ci ha lasciato Myspace? Ecco 5 feature che provano quanto sia stato precursore dei tempi questo social. - Published: 2016-10-19 - Modified: 2016-10-20 - URL: https://blog.hootsuite.com/it/myspace-precursore-dei-tempi-5-feature/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342891 La riga da un lato, il ciuffo che copre metà del viso, lo sguardo malinconico, i selfie scattati dall'alto quando ancora non si chiamavano selfie. Inquietudine adolescenziale cosparsa di tanto nero, tante scritte colorate e glitterate, tanti cuori e tanti teschi, tanta musica e tante parole sparse. Un diario personale aperto al pubblico: ecco Myspace, il place to be degli adolescenti un po' emo degli anni Duemila. Forse oggi ce lo ricordiamo così, associandolo con un po' di nostalgia ai primi approcci social pre-Facebook, pre-Snapchat, pre-tutti gli altri. Ma se ci pensiamo bene, e andiamo magari a scovare la nostra vecchia password nei cassetti della memoria - o della posta - allora possiamo renderci conto di quanto Myspace fosse molto di più. E di quanto il suo claim - a place for friends - racchiudesse in realtà la perfetta definizione di social network, prima ancora che di social media, così come la intendiamo oggi. Myspace era avanti. Ai tempi, il concetto di "social" ancora non era ben chiaro e definito nelle nostre menti - almeno non per la maggior parte delle persone - eppure si stava già delineando concretamente grazie anche a questa piattaforma, che racchiudeva in unico posto alcuni elementi diventati nel tempo molto familiari. Il modo in cui oggi utilizziamo i social media è fortemente influenzato da feature che Myspace ha introdotto nei primi anni Duemila. Solo che non abbiamo mai apprezzato i suoi Bulletin fino alla comparsa delle Storie di Snapchat (e ora di Instagram), o i... --- ### Instagram : 14 applis géniales pour booster vos publications > Pour booster le succès d'une publication sur Instagram, rien de telles que des applis proposant des filtres absolument géniaux: découvrez notre sélection... - Published: 2016-10-19 - Modified: 2016-10-24 - URL: https://blog.hootsuite.com/fr/instagram-14-applis-geniales-pour-booster-vos-publications/ - Categories: Stratégie - Tags: Français - : pll_wpml_342884 Vous êtes un menuisier commissionné pour fabriquer une table. Vous avez mis des semaines à travailler sur le design, à acheter le bois, à mesurer les coupes et à façonner la table. Vous réalisez alors que le ponçage prendra trop de temps, et décidez donc de sauter cette étape, pensant que votre client ne s'en rendra pas compte : FAUX ! Il y a une énorme différence entre une table non finie et un meuble qui a été minutieusement poli... Vous voyez où on veut en venir avec cette analogie ? Sur Instagram, une image brute et une publication pensée dans les moindres détails n'auront absolument pas le même retentissement. Même si une image vaut mieux qu'un long discours, une photo publiée telle quelle sur Instagram n'aura pas plus d'impact sur votre public qu'une notice d'aspirateur. Que vous soyez menuisier, écrivain ou banquier, il est toujours bon de donner à son travail ce petit plus qui fera toute la différence. Ainsi, faire un montage ou ajouter un filtre à une photo sur Instagram peut augmenter le nombre de pages vues de 21 % et les commentaires et l'engagement de 45 %. Autrefois, peaufiner votre travail vous aurait coûté des milliers de dollars en équipement et en heures de travail. Mais ça, c'était avant. Aujourd'hui, vous pouvez tirer parti des applications suivantes pour donner une nouvelle dimension à votre contenu sur Instagram, et ce pour moins de 3€ ! Les meilleures applis pour Instagram 1. VSCO Cam Gratuite sur iOS Gratuite... --- ### Starten Sie Ihre Social Media-Karriere mit Hootsuite Academy > Um das volle Potential von Social Media auszuschöpfen, braucht es qualifizierte Mitarbeiter. Starten Sie Ihre Social Media-Karriere noch heute. - Published: 2016-10-18 - Modified: 2016-10-27 - URL: https://blog.hootsuite.com/de/social-media-karriere-mit-hootsuite-academy/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342868 Mit weltweit 2,3 Milliarden Nutzern, zu denen bis zum Jahr 2018 rund weitere 3 Milliarden hinzukommen werden, ist Social Media längst kein Thema mehr, mit dem man sich nur am Rande beschäftigen kann. Auch Ihre Zielgruppe hält sich höchstwahrscheinlich in den sozialen Medien auf. Schätzungen zufolge sind 75% aller Verbraucher in Ihren Kaufentscheidungen durch Social Media beeinflusst. Ob Twitter, Facebook oder Instagram, Unternehmen und Marken wissen, dass sie Social Media benötigen, um ihr Publikum zu erreichen. Allerdings gibt es, wie Hootsuite CEO Ryan Holmes sagt, ein Qualifikationsgefälle in der digitalen Landschaft, das ausgeglichen werden muss, um den vollen Nutzen von Social Media zu entschlüsseln. Aus diesem Grund freuen wir uns ganz besonders den Start unserer neuen, kostenlosen Social Media-Schulungsplattform anzukündigen: Hootsuite Academy. https://www. youtube. com/watch? v=_3DqV1ZyYsA Schreiben Sie sich bei der Hootsuite Academy ein und erwerben die Fähigkeiten, die Sie für eine erfolgreiche Social Media-Karriere benötigen. Jetzt kostenlos anmelden. Von der Social Media-Strategie bis zur Nutzung der Hootsuite Plattform, unsere online Schulungsplattform bietet hunderte kostenlos abrufbare Video-Kurse an. Zusätzlich bietet Hootsuite maßgeschneiderte Schulungen und Weiterbildungen für große Unternehmen an. Mit Hootsuite Academy lernen professionelle Social Media-Nutzer, wie sie die sozialen Medien bestmöglich nutzen können, um den Umsatz zu steigern, Kundenbeziehungen zu pflegen, mit Mitarbeitern zu interagieren neue anzuwerben sowie die Produktivität anzukurbeln. Beginnen Sie beispielsweise mit dem Hootsuite Social Marketing Programm. Dieses besteht aus sechs einzelnen Kursen, die jeweils zwischen 30 und 90 Minuten dauern. Einer davon ist der Kurs Growing Your Online-Community, der sechs Übungen beinhaltet um Ihr Wissen... --- ### Comment gagner plus d’abonnés sur Snapchat > Découvrez en 8 conseils comment augmenter significativement vos abonnés sur Snapchat et augmenter votre visibilité sur le réseau social le plus en vogue... - Published: 2016-10-14 - Modified: 2016-10-19 - URL: https://blog.hootsuite.com/fr/comment-gagner-abonnes-sur-snapchat/ - Categories: Stratégie - Tags: Français - : pll_wpml_342769 Snapchat étant une plateforme relativement récente, obtenir des abonnés, ou des amis Snapchat comme on les appelle dans l’application, n’est pas chose facile pour toutes les marques. Les jeunes qui ont grandi avec la plateforme semblent y arriver naturellement, mais pour nombre d'entre nous qui avons dépassé la barre des 25 ans, Snapchat est loin d’être intuitif. Il n’y a pas de solution miracle, sur Snapchat comme partout, c'est en forgeant qu'on devient forgeron. Les marques qui réussissent sur la plateforme s'appuient sur les bonnes personnes et apprennent de leurs erreurs. Après un temps d'adaptation, l'application n'aura plus aucun secret pour vous. La portée indéniable de Snapchat vaut bien ces quelques efforts ! L'application est aujourd’hui utilisée par 60% des 18-34 ans en France. Si ce chiffre ne vous fait ni chaud ni froid, peut-être que celui-ci aura plus d’effet : les utilisateurs de Snapchat regardent 10 milliards de vidéos par jour. Pour vous Snapchat reste un univers mystérieux ? Prenez votre temps et lisez d’abord notre article Comment et pourquoi utiliser Snapchat pour votre marque? . Une fois que vous maîtriserez les bases de la plateforme, revenez sur cette page pour avoir la réponse à la question fatidique : comment avoir plus d’abonnés sur Snapchat. Que faire pour gagner des abonnés sur Snapchat ? Contrairement aux outils que vous utilisez peut-être pour attirer les abonnés sur Instagram ou Facebook, Snapchat ne possède pas de liste d'utilisateurs suggérés ou de moyen pour rechercher facilement les utilisateurs. Oubliez également les hashtags... --- ### Algunos términos que no deberías utilizar en redes sociales > Hemos reunido algunos términos que se ven y se oyen comúnmente, y que puedes eliminar sin problemas de tu vocabulario en las redes sociales. - Published: 2016-10-13 - Modified: 2016-10-07 - URL: https://blog.hootsuite.com/es/terminos-para-evitar-en-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_338505 ¿Alguna vez has estado ojeando tu muro y te has detenido para poner mala cara por una publicación de una marca o negocio? Seguramente era una palabra o una frase que hizo que dedicaras un momento a cuestionarte la elección del vocabulario de la organización. El lenguaje es algo poderoso que obviamente tiene un gran impacto en el sentimiento que expresa tu contenido. Nadie, ni siquiera un vendedor de redes sociales es perfecto, así que, es comprensible que el muro de las redes sociales de una compañía pueda cometer un error de elección de vocabulario ocasionalmente. Para ayudarte a que evites las palabras que desentonen, hemos reunido algunos términos que se ven y se oyen comúnmente, y que puedes eliminar sin problemas de tu vocabulario social. ¿Qué quieres decir? Un principio clave de la buena comunicación es asegurarse de que tu mensaje sea claro y fácil de entender. Desgraciadamente, el uso de jerga de marketing, palabras de moda o términos ambiguos en redes sociales de negocios es una práctica frecuente. Esto no le hace ningún favor a los esfuerzos de mensajería de la marca, ya que perturba a los miembros de la audiencia que no entienden inmediatamente lo que significa el contenido. Como Jennifer Chatman, profesora de administración de la Haas School of Business de la Universidad de California-Berkeley, explicó al hablar con Forbes: “La jerga enmascara el verdadero significado. La gente la utiliza como un sustituto para no tener que pensar demasiado y de forma clara en sus objetivos... --- ### Costruisci il tuo percorso professionale nei social media con Hootsuite Academy > Hootsuite Academy: il percorso professionale nei social media con centinaia di video gratuiti e on demand, training personalizzati e certificazione finale. - Published: 2016-10-13 - Modified: 2016-10-19 - URL: https://blog.hootsuite.com/it/corsi_social_media_hootsuite_academy/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342843 Hootsuite Academy: una miniera di risorse per la tua formazione in ambito social media, gratis. 2. 3 miliardi di utenti in tutto il mondo: questo è il numero di persone che popolano i social media. Inevitabilmente, i comportamenti d'acquisto dei consumatori sono in larga parte influenzati da ciò che viene visto e letto sui social: Facebook, Twitter, Instagram e gli altri sono i canali principali attraverso cui si decidono le sorti di un prodotto, di un servizio e delle aziende che li offrono. Di conseguenza, per i grandi brand - come per le piccole attività e i liberi professionisti - essere sui social è diventato ormai da tempo una necessità. Raggiungere il proprio pubblico di riferimento e riuscire a convertirlo poi in consumatori, richiede però una conoscenza di mezzi e strategie che solo i professionisti del settore possono garantire. Come afferma Ryan Holmes, founder e CEO di Hootsuite, c'è ancora un forte gap di competenze nel panorama digital che necessita di essere colmato, per consentire a business e marketer di intuire appieno il valore del Social Media Marketing e riuscire ad ottenere il massimo in termini di ROI. Ecco perché abbiamo pensato di lanciare Hootsuite Academy, la nostra nuova offerta formativa in ambito social media, costituita da centinaia di video free on-demand, con la possibilità di ottenere una certificazione finale: uno strumento utile per approfondire strategie social da applicare al tuo business, ma anche per specializzarti sull'utilizzo avanzato della nostra piattaforma e ottenere training personalizzati per i team di grandi... --- ### 5 YouTube-Geheimtipps, die Sie kennen sollten > Wir zeigen Ihnen 5 YouTube-Geheimtipps, mit denen Sie Ihr Video-Erlebnis bzw. das Ihrer Nutzer einzigartig gestalten. Holen Sie sich den YouTube-Oscar - Published: 2016-10-13 - Modified: 2018-01-17 - URL: https://blog.hootsuite.com/de/youtube-geheimtipps/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342835 - Network: YouTube YouTube spielt in einer eigenen Liga. Wie Horizont berichtet, versammelt sich laut einer aktuellen Studie von Ipsos Connect ein wachsendes Publikum Sportbegeisterer auf dem Video-Netzwerk. Laut dieser Analyse der Google Marktforscher haben sich die Zuschauer auf der Mutter aller Video-Plattformen im vergangenen Jahr mehr als 23. 000 Sport-bezogene Inhalte angesehen. Auch die Bereiche Fashion, Food und Automobil begeistern die jungen YouTube-Fans. Kein Wunder also, dass heute fast jeder gern zum YouTube-Star werden möchten. Filmschaffende haben ihre Besonderheiten. Quentin Tarantino schrieb angeblich alle Drehbücher von Hand. William Friedkin, Regisseur von „Der Exorzist“, feuerte am Set aus echten Waffen, um seine Darsteller zu erschrecken und damit für die nötige (Panik-)Stimmung zu sorgen. Über-Perfektionist Stanley Kubrick hält den Weltrekord für die meisten Aufnahmen einer einzigen Szene. Und Werner Herzog riskierte mehrfach sein Leben für seine Filme. Einmal drehte kurz vor dem Ausbruch sogar im Inneren eines Vulkans. Dass die genialen Filmemacher also ihre ganz speziellen Macken und Rituale haben, ist jedem klar. Es sind genau diese Eigenarten, die einen Film zu etwas Besonderem machen. Und wir haben paar Geheimtipps für Sie, die aus Ihrem YouTube-Erlebnis etwas Außergewöhnliches machen können. Ob als Produzent von YouTube-Videos oder als YouTube-Nutzer: Sie haben es in der Hand, Ihr Video-Erlebnis (oder das Ihrer Zuschauer) auf dieser Plattform einzigartig zu gestalten. Obwohl YouTube mehr als eine Milliarde Nutzer hat, erlebt doch jeder einzelne davon die Video-Plattform auf seine ganz persönliche Art und Weise. Machen Sie also das Beste aus ihrem Video. Mit diesen gut gehüteten Geheimtipps holen Sie sich... --- ### Comment mesurer les 7 KPI indispensables des réseaux sociaux > Voici une liste de KPI indispensables des réseaux sociaux qui mettent mieux en lumière les résultats de vos initiatives sur les réseaux sociaux... - Published: 2016-10-12 - Modified: 2018-04-18 - URL: https://blog.hootsuite.com/fr/comment-mesurer-les-7-indicateurs-qui-comptent-vraiment-sur-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_342768 Lorsque votre manager vous demande le ROI de la dernière campagne que vous avez mise en place sur les réseaux sociaux, que répondez-vous ? De nombreux responsables des médias sociaux utilisent des réponses trop faciles : nous avons gagné tant d'abonnés sur Twitter, obtenu tant de retweets, de partages Facebook et ainsi de suite. Effectivement, ces indicateurs proposent des informations de surface sur la performance d'une campagne ou d'un contenu en particulier, mais ils ne montrent pas vraiment à votre patron en quoi vos initiatives ont des retombées sur le résultat net. Il est donc temps de mettre les bouchées doubles pour que vos analyses mettent mieux en lumière les résultats de vos initiatives sur les réseaux sociaux. Voici une liste d'indicateurs que vous surveillez peut-être déjà : nous allons vous expliquer comment les pousser un peu plus loin. Comment booster votre analyse des médias sociaux de 7 façons #1. Ne comptabilisez pas simplement les clics sur les liens, suivez plutôt le taux de clics associé au taux de rebond Si vous partagez du contenu original sur les médias sociaux, vous suivez peut-être déjà le nombre de personnes qui cliquent dessus. Certes, il est important de surveiller le taux de clics car celui-ci indique que votre message est suffisamment intéressant pour susciter l'intérêt de votre public. Mais ces clics en disent beaucoup plus, en termes de ROI, lorsqu'ils sont associés au taux de rebond. Le taux de rebond indique le pourcentage de visiteurs qui quittent votre site après avoir vu... --- ### Social Media Crisis Management: come gestire una crisi sui social > Gestire una crisi sui social media: quali sono gli step da seguire per costruire un piano d'azione strategico e applicarlo in modo efficace ed immediato? - Published: 2016-10-11 - Modified: 2024-08-01 - URL: https://blog.hootsuite.com/it/come-gestire-una-crisi-sui-social/ - Categories: Strategia - Tags: Strategia per i social media - Tags: Italiano - : pll_wpml_340910 Gestire una crisi sui social media: come si prepara (e applica) un piano d'azione strategico? Se c'è qualcosa che sui social genera più buzz dei biglietti per l'ultimo concerto dei Coldplay, probabilmente è l'indignazione. A volte non importa neanche per cosa, ma ci piace parecchio trovare argomenti su cui discutere e accendere la polemica.  Il longevo trend di Twitter "what are we angry about today? " la dice lunga su quanto ci piaccia condividere pubblicamente la nostra rabbia sui social. Dal punto di vista di un brand, e di chi ne cura la comunicazione online, è bene quindi essere preparati su come gestire una crisi sui social.  Anche nel momento più inaspettato, un semplice commento potrebbe trasformarsi in un caso nazionale ed esporre l'azienda alla pubblica gogna. Il momento peggiore per decidere come gestire una crisi sui social è quando ci si trova ormai nel bel mezzo della bufera.  Non si può non avere un piano. Con una buona preparazione e la giusta strategia, i social stessi possono essere lo strumento ideale per identificare potenziali pericoli e gestirli in modo da minimizzare i danni per il tuo brand e la tua attività. Vediamo come. Come prepararsi per gestire una crisi sui social media #1 Crea un piano strategico  Aver stabilito un piano strategico a livello aziendale ti consentirà di agire rapidamente e con la massima efficacia ai primi segni di crisi. Invece di perdere tempo a discutere su come gestire la situazione, potrai agire subito per evitare che la crisi vada fuori controllo. Stabilisci passo dopo passo i ruoli di ognuno in caso di crisi sui social media, dai... --- ### 5 astuces pour gérer seul les réseaux sociaux > Nous avons compilé les bonnes pratiques et les ressources essentielles à tous ceux qui travaillent en solo sur les réseaux sociaux... - Published: 2016-10-10 - Modified: 2016-10-14 - URL: https://blog.hootsuite.com/fr/5-astuces-pour-gerer-seul-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_342767 Vous faites tout : de la planification de votre stratégie à long terme à l'étude de vos statistiques, sans oublier le sandwich avalé sur le pouce en créant des images pour Facebook et en répondant individuellement à tous les tweets reçus. Vous devez être prêt à changer de chapeau à tout moment pour être tour à tour graphiste, analyste ou rédacteur. La bonne nouvelle, c'est que ce mode de fonctionnement est tout à fait viable... et qu'accessoirement, vous avez une tête à chapeaux ! Pour vous faciliter la tâche, nous avons compilé les bonnes pratiques et les ressources essentielles à tous ceux qui travaillent en solo dans notre boîte à outils, qui s'articule autour de cinq thématiques : la préparation, l'organisation, l'efficacité, la formation et l'assistance communautaire. #1 - Préparation Ciblez vos interventions Votre temps et vos ressources sont limitées. Votre réussite sur les médias sociaux nécessite donc de bien doser vos efforts en optimisant votre plan d'action. Ainsi, il est inutile d'essayer d'être présent sur tous les réseaux sociaux. Concentrez-vous plutôt sur les plateformes les plus efficaces de votre stratégie et redoublez d'efforts pour renforcer les communautés correspondantes. Ressources : Comment créer une stratégie des médias sociaux en 6 étapes (Article) 8 questions pour développer votre stratégie sur les réseaux sociaux (Livre Blanc) Créez un calendrier de contenu hebdomadaire et mensuel Ne perdez pas de temps à réfléchir à votre prochaine publication sur Facebook. Planifiez votre stratégie de contenu à l'avance et créez un calendrier de contenu pour le... --- ### 5 raisons pour lesquelles votre entreprise doit disposer d'un calendrier de contenu digital > Découvrez les 5 raisons d'avoir un calendrier de contenu digital pour vous aider à accroître votre visibilité sur les médias sociaux et vous éviter des problèmes de contenu - Published: 2016-10-07 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/5-raisons-davoir-un-calendrier-de-contenu-digital/ - Categories: Stratégie - Tags: Français - : pll_wpml_339841 Maintenant que vous savez que votre plan marketing digital nécessite une stratégie de contenu exceptionnelle, il est possible que vous vous sentiez dépassé. La création et la publication d’un contenu excellent peuvent représenter une lourde tâche. Il est donc nécessaire de s'organiser et de mettre en place un calendrier adapté à votre entreprise. Lorsque vous disposez d'un calendrier de contenu que vous pouvez suivre, le marketing digital est beaucoup moins décourageant. La création d'un plan, d'un modèle ou d'un calendrier implique simplement la mise à disposition de toutes les informations nécessaires aux différents intervenants en un seul document. Il implique tous vos canaux et toutes vos ressources organisés de sorte à faciliter l'accès aux informations nécessaires, au moment voulu. Qu'est-ce qu'un calendrier de contenu digital ? Un calendrier de contenu digital doit organiser la manière dont vous gérez et créez du contenu, ainsi que vous aider à développer votre stratégie éditoriale. Un calendrier des médias sociaux libère du temps dans votre stratégie de marketing de contenu et vous aide à affecter vos ressources avec discernement. Ainsi, votre marque publie systématiquement des éléments de contenu de haute qualité, bien rédigés et aux performances élevées. Il ne devrait pas y avoir besoin de légende pour lire et comprendre votre calendrier de contenu digital. Il doit contenir toutes les informations nécessaires à votre stratégie de marketing de contenu. La manière la plus simple d'organiser un calendrier des médias sociaux est d'utiliser une page par mois et de décliner les activités par mois ou... --- ### LinkedIn Knigge: 4 Fehler, die Profis vermeiden sollten > Digitale Job-Netzwerte sind gut für Arbeitnehmer und Unternehmen. Welche LinkedIn-Fehler Sie dabei aber unbedingt vermeiden sollten, zeigen wir hier. - Published: 2016-10-06 - Modified: 2016-10-10 - URL: https://blog.hootsuite.com/de/linkedin-knigge/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342596 Im Juni dieses Jahres übernahm der Software-Gigant Microsoft LinkedIn für 26 Milliarden Dollar. Ein klares Indiz für das Potenzial des Karrierenetzwerks, denn digitale Jobnetzwerke bieten den um Arbeitnehmer werbenden Unternehmen eine professionelle Plattform, die im Kampf um die besten Mitarbeiter entscheidende Vorteile hat, weil sie sich hier auf vielfältige, aber unaufdringliche Weise präsentieren können. Eines steht fest: Der Arbeitsmarkt von heute ist digital. Das wissen auch Arbeitgeber, die sich hierzulande in diesem Social Network profilieren. So konnte Opel-Chef Dr. Karl-Thomas Neumann im August nach nur einem halben Jahr auf LinkedIn bereits 10. 000 Follower gewinnen. Für Arbeitnehmer bieten die digitalen Jobportale enorme Chancen, weil sie hier, anders als bei der klassischen Direktbewerbung, ihre Talente kontinuierlich zeigen und sich mit ihrer Branche vernetzen können. Ein professioneller Eindruck ist allerdings essentiell, wenn Sie auf LinkedIn punkten wollen. Wir wissen alle, was sich am Arbeitsplatz nicht gehört. Wer fünf Mal am Tag lautstark mit der Freundin telefoniert, seinen Fisch zu Mittag in der Büro-Mikrowelle aufwärmt oder gar den bissigen Hund mit ins Meeting nimmt, wird sich bei Vorgesetzten und Kollegen nicht unbedingt beliebt machen. Doch was gilt eigentlich auf LinkedIn als Verstoß gegen die Etikette? Sie und mich, lieber, intelligenter und Social Media-erfahrener Leser, hält schon der gesunde Menschenverstand von den folgenden LinkedIn-Fehlern ab. Und trotzdem werden sie täglich gemacht. Sie haben auch einen Benimm-Tipp für LinkedIn? Wir würden uns freuen, wenn Sie diesen in den Kommentaren mit uns teilen. Fehler #1: Vor dem Bewerbungsgespräch eine Kontaktanfrage an den Recruiter senden Ach, ist... --- ### Les 6 compétences sous-estimées des professionnels des médias sociaux > Découvrez les 6 compétences sous-estimées des pro des médias sociaux pour rendre fiers vos parents et stopper les préjugés sur les responsables des réseaux sociaux. - Published: 2016-10-05 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/6-competences-sous-estimees-des-pro-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339840 « Non, papa, les professionnels des médias sociaux ne passent par leurs journées à jouer sur Facebook ». Combien de professionnels des médias sociaux ont un jour rencontré quelqu’un qui a résumé leur travail en disant « Tu passes ton temps à surfer sur le Web et à discuter avec tes amis ! ». Cette méconnaissance est répandue, malgré la connaissance de l'importance des médias sociaux pour l'entreprise. Être un professionnel des médias sociaux, c'est porter plusieurs casquettes, de celle du rédacteur à celle de l'analyste. Pour quelqu'un qui ne travaille pas dans ce secteur, ça n'est peut-être pas évident, mais un professionnel des médias sociaux doit avoir plusieurs cordes à son arc pour réussir (beaucoup plus que l'utilisateur lambda des médias sociaux). Que vous débutiez dans le métier ou que vous soyez implanté sur les médias sociaux, voici 6 compétences sous-estimées des pro des médias sociaux qui vous rendront plus efficace dans votre travail. Voici les 6 compétences sous-estimées des pro des médias sociaux: #1 - L'optimisation des moteurs de recherche ou SEO L'optimisation des moteurs de recherche ou SEO est une compétence essentielle pour de nombreux professionnels du Web. Les bloggers, les développeurs Web, les rédacteurs et même les concepteurs doivent s'interroger sur le classement de leurs réalisations dans les moteurs de recherche. L'optimisation des moteurs de recherche est en réalité un élément très sous-estimé de la réussite des médias sociaux. Les deux domaines sont liés de plusieurs manières. Tout d'abord, Google utilise Twitter pour découvrir du contenu... --- ### Snapchat-Tricks, die Sie vielleicht noch nicht kennen > Snapchat bietet unzählige Möglichkeiten. Viele der Funktionen sind jedoch versteckt. Wir haben einige der coolsten Snapchat-Tricks zusammengestellt. - Published: 2016-10-04 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/snapchat-tricks/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342591 Snapchat wird erwachsen. Mittlerweile kommen die ersten Analyse-Tools auf den Markt, obwohl noch keine offizielle API existiert, schreibt die Internet Business World im Juli. Unternehmen wollen wissen, wie sich Ihr Engagement auf dem beliebten Social Media-Messenger auszahlt. Die App gehört mit aktuell weltweit 150 Millionen Nutzern, davon 80% in der für Vermarkter besonders interessanten jungen Zielgruppe der unter 34-Jährigen, zu den Stars unter den sozialen Netzwerken. Marken rund um die Welt snappen um die Wette. Und das mit Erfolg, wie zum Beispiel die Fashion-Branche zeigt. Die Snapchat-API wird kommen. Doch bereits heute bietet Snapchat etliche clevere Funktionen, die Sie ausprobieren sollten. Viele der tollen Snapchat-Funktionen sind allerdings versteckt oder lassen sich nicht intuitiv bedienen. Ja, schwarzer Pinsel, du bist auch gemeint. Mit unseren Tipps und Tricks steht Ihnen ein ganzes Arsenal an neuen Tools zur Verfügung. Probieren Sie diese Features aus, und machen Sie mehr aus dem Snapchat-Profil Ihrer Firma. In diesem Leitfaden erfahren Sie, wie Sie weniger bekannte Snapchat-Funktionen nutzen können. Und Sie entdecken ein paar neue Features, die Ihnen mit ein paar Handgriffen an den Einstellungen auf Ihrem Smartphone oder Tablet zur Verfügung stehen. Legen wir los. 20 Tipps, Tricks und versteckte Features für Snapchat 1. Videos aufnehmen, ohne den Aufnahmeknopf gedrückt zu halten So können Sie Ihr Smartphone ruhiger halten und schneller zwischen Front- und Hauptkamera wechseln. Dieser Trick funktioniert nur bei iOS-Geräten. So geht’s: Rufen Sie die Einstellungen auf. Wählen Sie Allgemein. Gehen Sie dort zu Bedienungshilfen. Im Bereich Interaktionen aktivieren Sie die Funktion AssistiveTouch. Es... --- ### Photo de couverture Facebook: 5 leçons à tirer de 10 marques > Photo de couverture Facebook: 5 leçons à tirer de 10 marques qui ont bien compris que cette photo était la vitrine de leur profile Facebook. - Published: 2016-10-01 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/photo-de-couverture-facebook-5-lecons-a-tirer-de-10-marques/ - Categories: Stratégie - Tags: Français - : pll_wpml_339839 Votre photo de couverture est la vitrine de votre profil Facebook : c'est la première chose qu'un utilisateur verra de la page de votre marque et il est possible qu’elle soit le facteur décisif qui les fera rester dessus ou pas. Il existe quelques règles de base pour que les images présentes sur les médias sociaux accrochent l'œil de manière à donner envie de prendre connaissance du contenu de la page. Tout d'abord, il est utile de connaître les bonnes dimensions de votre photo de couverture. Une bonne image sera environ deux fois plus large que haute. Si vous réalisez une conception personnalisée, basez-vous sur un canevas aux dimensions suivantes : 851 x 315 pixels. C'est la taille idéale pour une image de couverture Facebook. Si vous voulez rogner une photo existante pour la mettre aux bonnes dimensions, choisissez une photo en haute résolution au format portrait pour éviter les erreurs de conception comme un mauvais découpage, des lignes étirées ou floues (en anglais, on parle de « blurred lines ») Ensuite, déterminez si votre photo de couverture Facebook doit contenir du texte. Nous reviendrons au rôle du texte dans une photo de couverture ultérieurement, mais voici quelques bases de conception : votre photo de couverture doit être un avantage visuel. Par conséquent, le texte ne doit pas recouvrir la photo. Assurez-vous que votre texte est visible en choisissant une couleur complémentaire et choisissez la police avec goût (de préférence Sans Serif pour une meilleure lisibilité). Concernant les proportions dans... --- ### Das 1x1 des Content Marketing: Ihr Leitfaden für erfolgreiche Kampagnen > Neben den Grundlagen, stellen wir Ihnen Methoden vor, mit denen Sie Ihr Content Marketing analysieren und verbessern können. - Published: 2016-09-28 - Modified: 2016-09-30 - URL: https://blog.hootsuite.com/de/content-marketing-ihr-leitfaden/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342560 Content Marketing ist definitiv angekommen. Laut einer aktuellen Studie gilt das Vermarkten von Inhalten in 83% aller deutschen Unternehmen als gesetzt. Doch bevor Sie in die unendlichen Weiten professionell gemachter Inhalte aufbrechen, studieren Sie die Grundlagen. Es lohnt sich: Wer das 1x1 des Content Marketing beherrscht, kann richtig aufdrehen. Diesen Leitfaden haben wir ursprünglich nur zur internen Verwendung entwickelt. Doch ich bin sicher, dass auch andere Content-Marketing-Teams davon profitieren können. In unserem Content Marketing 1x1 stellen wir Ihnen neben den Grundlagen einer Content-Marketing-Strategie auch ein paar komplexere Methoden vor, mit denen Sie Ihr Content Marketing analysieren, verfeinern und verbessern können. Der Leitfaden unterstützt Ihr Team dabei: Ideen für Kampagnen zu entwickeln, die in Ihrem Zielmarkt für breite Aufmerksamkeit sorgen Kundenorientierte Inhalte für die Leadgenerierung zu produzieren Sich mittels vorhandener Daten besser auf die Bedürfnisse Ihrer Kunden zu konzentrieren Mit durchdachten Verkaufsprinzipien Traffic und Konversion zu steigern I. Content-Marketing-Grundlagen Ganz egal, ob Sie einen Blog-Post verfassen wollen oder gerade über eine neue Webinar-Kampagne nachdenken – die folgenden sechs Regeln bilden die Grundlage für jedes erfolgreiche Content Marketing. 1. Verhelfen Sie Ihren Kunden zum Erfolg Schreiben eher ist eine abstrakte Tätigkeit. Aber Ihre Kunden kommen mit ganz konkreten Problemen zu Ihnen. Wenn ihre Instagram-Community nicht wächst, laufen ihre Geschäfte schlechter. Wenn sie ihre Reports nicht schneller und einfacher erstellen können, müssen sie sich bis tief in die Nacht mit einem komplizierten Spreadsheet abmühen. Bevor wir uns daran machen, unsere eigenen Ziele zu verfolgen, sollten wir also die Probleme unserer Kunden lösen. Soweit... --- ### Libros que todo community manager debería leer > Para todo el que le gusta leer, hoy te recomendamos una selección de libros en inglés y español que todo community manager debería leer. - Published: 2016-09-27 - Modified: 2016-09-27 - URL: https://blog.hootsuite.com/es/libros-para-community-managers/ - Categories: Estrategia - Tags: Español - : pll_wpml_342231 Cuando era pequeña, mis vacaciones de verano normalmente empezaban con una visita a la biblioteca para inscribirme al programa de lectura de verano. Los niños de la ciudad devoraban ansiosos libro tras libro, con la esperanza de alcanzar el premio final: el libro nuevo que quisieran. Como adulta, el hecho de poder ir y coger un libro cuando me apetezca está al mismo nivel de poder comer dulces cuando quiera. No voy a quedarme aquí y fingir que solamente he leído libros de marketing. No miento, pero hay algunos recursos seleccionados que todo administrador de redes sociales debería leer. Aunque podría ofrecer una lista de los 10 libros de marketing recomendados por Amazon, para ser un community manager de éxito se necesita mucho más que simplemente "administrar redes sociales". No me mal interpretes, este tipo de libros están ahí por una razón (y encontrarás algunos a continuación), pero un community manager competente necesita una gran variedad de destrezas. A continuación te comparto 4 libros que todo community manager debería leer: La vaca púrpura: diferenciate para transformar tu negocio. Por Seth Godin La vaca púrpura, descrito como el "padrino de los libros de marketing" por otro empleado de Hootsuite, es más que un título intrigante. El escritor Seth Godin tiene como objetivo cambiar la forma en la que la gente piensa en el marketing. Puede resultar difícil para los community managers elaborar contenido original día tras día, así que a veces lo único que necesitas es una vaca púrpura. Como explica... --- ### Les 11 outils les plus performants pour le marketing d'influence > Il est difficile d'identifier les outils les plus efficaces en matière de marketing d'influence. En voici 11 qui devraient vous aider dans votre stratégie.. - Published: 2016-09-27 - Modified: 2016-10-03 - URL: https://blog.hootsuite.com/fr/les-11-outils-les-plus-performants-pour-le-marketing-dinfluence/ - Categories: Stratégie - Tags: Français - : pll_wpml_342653 Pour votre marque, il est capital de dénicher les bons leaders d'opinion et de construire des relations solides. Ce faisant, vous vous ouvrez à un public plus large, ciblez le client idéal et augmentez la confiance de vos abonnés envers votre marque. Selon une étude du cabinet de conseil McKinsey, le bouche-à-oreille orienté marketing a pour effet de doubler les ventes liées à la publicité payante et d'augmenter le taux de rétention des clients de 37 %. Pour chaque dollar dépensé en marketing d'influence, les responsables marketing observent un retour sur investissement de 6,50 $. Vous comprenez à présent pourquoi 84 % des responsables marketing prévoient de lancer au moins une campagne impliquant un influenceur au cours des 12 prochains mois. Malheureusement, il est parfois très difficile d'identifier les outils les plus efficaces en matière de marketing d'influence. C'est pourquoi nous avons préparé une liste d'outils susceptibles de vous aider à développer votre stratégie de marketing d'influence. Ajoutez cette liste à vos favoris et conservez-la pour référence. 1. Le modèle de stratégie d'influence En utilisant ce modèle pour établir votre stratégie et influencer les décisions d'achat, vous éviterez de courir après les retweets et les personnalités du Web qui n'ont que peu d'impact sur votre public. 2. Followerwonk Conçu par Moz, cet outil gratuit vous permet de trouver facilement sur Twitter des influenceurs pertinents par domaine d'activité et localisation. C'est un moyen très efficace d'établir une liste de prescripteurs potentiels à contacter. 3. Les flux de recherche Hootsuite Répartissez les... --- ### L'application Hootsuite est disponible sur iOS 9 ! > L'application Hootsuite disponible sur iOS 9 et vous permet de trouver, d'utiliser et de partager facilement des contenus en un clin d'œil. Vous êtes prêt? - Published: 2016-09-25 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/lapplication-hootsuite-est-disponible-sur-ios-9/ - Categories: Stratégie - Tags: Français - : pll_wpml_339837 Nous sommes ravis de vous annoncer la sortie de l'application Hootsuite pour iOS 9, qui vous permettra de rationaliser la gestion de vos médias sociaux lors de tous vos déplacements. En début de mois, Apple a annoncé la date de sortie de l'iOS 9, qui permettra aux utilisateurs des iPhone, iPad et iPod Touch d’avoir accès à un Siri toujours plus intuitif et encore plus agréable (comme si c’était possible ! ) ainsi qu’à de nouvelles fonctions multitâches et un système d'exploitation amélioré. La mise à jour de notre application offre une expérience mobile entièrement optimisée pour votre iPad, avec également des nouveautés pour vos autres appareils. Les principales mises à jour et ce qu'elles vous réservent Voici comment la mise à jour iOS 9 pour Hootsuite vous aidera à gérer vos medias sociaux et à rester connecté avec votre communauté ! Triez les informations plus rapidement grâce à la navigation iPad améliorée Vous pouvez être occupé et on vous comprend ! C'est pourquoi nous avons revisité le fonctionnement de l'appli sur iPad, afin de vous offrir une expérience plus rapide, plus performante et plus interactive. L'accès à la navigation principale se trouve désormais tout en bas de votre écran d'appli, pour basculer plus facilement sur vos fonctions préférées. La nouvelle liste et les vues détaillées simplifient la gestion de vos profils sociaux et la recherche de mises à jour importantes, lorsque vous en avez besoin. Soyez plus productif : devenez multitâche grâce à votre iPad Le temps où l'on... --- ### Diese 14 Apps peppen Ihre Instagram-Posts auf > Auch für Instagram gilt: Gutes Handwerk ist die halbe Miete. Wir stellen 14 Apps für Instagram vor, mit denen Sie Ihren Posts den richtigen Kick geben. - Published: 2016-09-22 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/de/diese-apps-peppen-ihre-instagram-posts-auf/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342416 Auf Instagram zu brillieren ist bei über 80 Millionen Posts täglich (75% davon außerhalb der USA) gar nicht so einfach. Um sich aus der schieren Masse von immer neuen Fotos abzuheben, müssen Unternehmen kreativ werden. Doch manchmal braucht es nur ein geeignetes Tool, um aus einem unbearbeiteten Foto einen echten Hingucker zu machen. Auch für Instagram gilt: Gutes Handwerk ist die halbe Miete. Stellen Sie sich vor, Sie wären Schreiner und sollen einen Tisch bauen. Sie haben Wochen mit dem Design, der Auswahl des Holzes und der Bemessung des Zuschnitts verbracht und Ihren Tisch endlich gefertigt. Doch dann stellen Sie fest, dass das letzte Abschleifen zu viel Zeit in Anspruch nehmen würde, und Sie lassen diesen Arbeitsschritt ausfallen, weil Sie davon ausgehen, dass es Ihrem Kunden nicht auffallen wird. Aber er merkt es doch! Zwischen einem unfertigen Tisch und einem handwerklich vollendeten, polierten Möbelstück liegen Welten. Und dieser große Unterschied gilt auch für ein unbearbeitetes Foto und einen überarbeiteten, gut durchdachten Instagram-Post. Wenn ein Bild mehr sagt als tausend Worte, dann entspricht ein unbearbeiteter Instagram-Beitrag einem durcheinander gewürfelten Alphabet. Ob Sie nun Schreiner, Autor oder Banker sind: bevor Sie Ihr Werk dem Publikum präsentieren, sollten sie diesem stets einen finalen Schliff verpassen. Wenn Sie Ihr Instagram-Foto bearbeiten oder einen Filter hinzufügen, können Sie die Anzahl der Views um 21 Prozent, und die Kommentare und Interaktionen um 45 Prozent steigern. Früher hätte man für einen solchen Feinschliff Ausrüstung im Wert von mehreren tausend Euro und viele Stunden Zeit benötigt. Heute stehen... --- ### La checklist du lundi matin pour vos médias sociaux > La check-list du lundi matin pour vos médias sociaux vous aidera à surmonter cette journée et à programmer comme il faut tous vos contenus de la semaine. - Published: 2016-09-21 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/la-checklist-lundi-matin-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_58898 L'année dernière, Twitter a publié sur son blog un article intitulé "Vous avez une dent contre le lundi? Vous n'êtes pas seul. ” Les données extraites du blog ont montré que les gens ont tendance à tweeter ‘Je suis triste“ un dimanche soir en Décembre ou un lundi en Octobre. C’est à dire un jour avant de retourner au bureau et le premier jour de la semaine. Pour vous aider à surmonter cette journée, nous avons créé la check-list du lundi matin pour vos médias sociaux. Le lundi peut être mouvementé et difficile, puisque vous rentrez de weekend et que vous vous préparez pour la semaine à venir. Dans ces conditions, les médias sociaux ne sont pas prioritaires vis à vis des autres tâches journalières. Ceci dit, il ya des façons de se préparer afin de ne pas prendre de retard dans vos publications sur vos réseaux sociaux sociaux. La check-list du lundi matin pour vos médias sociaux: Assurez-vous que votre contenu s’est posté correctement (vous savez, le contenu que vous avez programmé le vendredi) Si vous avez déjà eu à écrire quelques posts, tweets, Facebook, Google+ et LinkedIn messages en une seule journée, vous savez que cela peut être une tâche très difficile. Mais le lundi matin? Bonne chance. Pour éviter ce scénario, nous avons créé et planifié la majorité de notre contenu du lundi, le vendredi précédent. Ne créez pas de contenu, trouvez-le (faites-nous confiance, il y a beaucoup de sources) Qu’est ce qu’il reste à faire lorsque... --- ### Live tweeting di un evento: segui questi consigli per farlo al meglio > Live tweeting di un evento: sai già come farlo al meglio? Non trascurare i dettagli, leggi questi consigli per evitare di sbagliare...o rimanere invisibile. - Published: 2016-09-20 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/live-tweeting-di-un-evento-consigli/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342497 - Network: Twitter Siamo sinceri. Se succede qualcosa di particolarmente divertente o eclatante mentre stiamo guardando un programma in TV, una delle prime cose che pensiamo è Oddio, devo andare subito su Twitter. Altre volte (e via di sincerità), capita addirittura di guardare un programma con il preciso (e solo) intento di fare live tweeting. Un po' come stare su un enorme divano virtuale a spettegolare con gli amici sul vestito di quello e la pettinatura di quell'altro. via GIPHY Per gli utenti di Twitter, infatti, uno degli utilizzi principali del live tweeting è legato proprio ai commenti dei programmi televisivi. A commentare l'ultimo episodio di Game of Thrones, però, non sono stati solo i fan della serie: i grandi brand di tutto il mondo ne hanno approfittato per dire la loro e cavalcare l'onda, con aneddoti interessanti, GIF e contenuti originali, aumentando in molti casi l'engagement sui loro profili e guadagnando consensi in termini di brand image. Ma non solo. Twitter è il social che per eccellenza si tiene al passo con tutti gli eventi. Ti interessa un meeting su un argomento specifico? Partecipi ad una conferenza per conto della tua azienda, oppure sei un blogger che è stato invitato per dare visibilità all'iniziativa? In ogni caso non puoi perdere l'occasione di dare il giusto risalto all'evento, e allo stesso tempo di emergere fra centinaia di tweet. Nella maggior parte dei casi è un ottimo strumento anche per stringere nuove conoscenze, ampliare la propria rete, fare relazioni pubbliche. Non rischiare di sbagliare,... --- ### Les données démographiques Facebook à connaître absolument > Connaître les données démographiques de Facebook vous permettra de répondre efficacement aux besoins de vos clients et d'adapter votre stratégie de contenu. - Published: 2016-09-20 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/fr/les-donnees-demographiques-facebook-a-connaitre-absolument/ - Categories: Stratégie - Tags: Français - : pll_wpml_342527 Vous ne créeriez pas une entreprise sans identifier au préalable vos clients potentiels ; il en va de même pour votre stratégie Facebook. Plus vous disposerez de connaissances étendues sur les personnes qui composent votre communauté Facebook et plus il vous sera facile de créer et de partager du contenu qui les intéressera. Vous contenter de bombarder la toile de votre contenu digital sans véritable stratégie ne vous mènera nul part. Même si nombreux sont ceux qui aiment à prétendre que le nombre d'utilisateurs Facebook est sur la pente descendante, le nombre de personnes qui se connectent chaque jour sur le réseau augmente en réalité de 16 % chaque année. Fait plus intéressant encore, les connections via un appareil mobile connaissent d'année en année une hausse de 21 %. Les internautes ne tournent donc pas le dos à Facebook mais plutôt aux interfaces de bureau, auxquelles ils préfèrent les interfaces mobiles. Cette nouvelle réalité a été soulignée par SmartInsights, qui a découvert que 52 % du temps passé sur les médias sociaux aux États-Unis l'était via un appareil mobile, contre un pourcentage en diminution de 42 % pour les ordinateurs de bureau. Ce que vous devriez connaître sur Facebook : 1,71 milliard d'utilisateurs chaque mois (données collectées en juin 2016) Plus de 1,13 millard d'internautes se connectent chaque jour à Facebook (données collectées en juin 2016) 1,03 milliard d'utilisateurs se connectent quotidiennement via un appareil mobile (données collectées en juin 2016) 1,57 milliard d'internautes se connectent chaque mois via un... --- ### 9 outils essentiels pour les responsables des médias sociaux > Voici les 9 outils essentiels pour les responsables des médias sociaux pour une brillante stratégie d'utilisation des médias sociaux pour votre entreprise. - Published: 2016-09-17 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/10-outils-essentiels-pour-les-responsables-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339836 Il existe un large éventail d'outils social media pour les principaux réseaux, comme Twitter ou Facebook et, pour ceux qui ne sont pas très familiers avec leurs fonctionnalités, ils pourraient tous sembler identiques. En tant que responsable des médias sociaux, vous pourriez penser qu'essayer de trouver une différence entre une analyse d’opinion et un outil d'influence en ligne vous prendrait un temps précieux, que vous pourriez passer à élaborer une brillante stratégie d'utilisation des médias sociaux pour votre entreprise. Pour vous aider à vous y retrouver parmi toute cette variété et à choisir les outils essentiels pour la gestion des médias sociaux de votre marque, nous avons créé cette liste pratique des 10 outils essentiels pour les responsables des médias sociaux. Voici les 9 outils essentiels pour les responsables des médias sociaux 1. Nexalogy Une bonne stratégie d'utilisation des médias sociaux repose sur un contenu de qualité. Pour vous aider à trouver quel type de contenu des médias sociaux à planifier pour vos abonnés, commencez par vous poser la question suivante : « Qu'est-ce qui intéresse mon public sur les médias sociaux ? » Si votre marque a des milliers d’abonnés sur plusieurs comptes Twitter, mesurer leur centre d'intérêt peut s'avérer délicat. Nexalogy est un bon outil de médias sociaux pour vous lancer. Cette application analyse les sujets dont parle le plus votre public sur les médias sociaux. Vous pouvez choisir d'afficher les résultats sous la forme d'une liste des 10 meilleurs hashtags de votre réseau Twitter, ou sous la... --- ### Comment organiser un concours sur Instagram ? > Dans cet article, nous vous proposons d'organiser un concours sur Instagram en quelques étapes, et nous vous aidons à trouver des idées. - Published: 2016-09-16 - Modified: 2016-09-22 - URL: https://blog.hootsuite.com/fr/comment-organiser-un-concours-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_342474 Si je vous proposais de gagner un vol vers une destination de rêve, qu'en diriez-vous ? Et si tout ce que vous aviez à faire était de publier une chouette photo de vous en vacances ? Moi, je n'hésiterais pas. C'est précisément l'intérêt des concours sur Instagram. Avec très peu d'efforts, vos clients peuvent gagner des prix sympa, voire frimer un peu. Par ailleurs, vous créez des liens avec votre public et stimulez l'intérêt envers votre marque. Dans cet article, nous vous proposons d'organiser un concours sur Instagram en quelques étapes, et nous vous aidons à trouver des idées. Comment créer et gérer des concours Instagram, et mesurer leur succès #1 - Définissez vos objectifs Afin de mesurer le succès de votre concours sur Instagram, il sera nécessaire de définir des objectifs tangibles, avec des indicateurs concrets. En fonction du type de concours à organiser et des objectifs fixés, vous devrez peut-être mesurer des indicateurs totalement différents. Par exemple, si vous organisez un concours destiné à stimuler la notoriété de la marque, vous vous concentrerez sur le nombre d'abonnés, l'engagement et le trafic sur votre site. Si vous lancez votre concours à l'occasion d'une vente saisonnière, vous préférerez surveiller les achats de produits, l'engagement d'année en année et le trafic sur la page de renvoi. Si vous ne savez pas par où commencer, consultez notre guide sur le sujet, Utiliser Instagram en entreprise : guide d’introduction. #2 - Choisissez un type de concours J'aime L'avantage de ce concours est sa... --- ### 11 moyens simples, utiles et totalement réalisables d'utiliser les données des médias sociaux > Découvrez 11 moyens simples et utiles d'utiliser les données des médias sociaux en stratégie marketing plus intelligente et en clients supplémentaires. - Published: 2016-09-15 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/11-moyens-simples-utiles-et-totalement-realisables-dutiliser-les-donnees-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339835 Article traduit et adapté de l'original 11 Simple, Useful, and Completely Practical Ways to Use Social Media Data rédigé par James Mulvey, rédacteur chez Hootsuite J'ai consacré le mois dernier à créer 11 recettes simples d'utilisation des données des médias sociaux que n'importe quel spécialiste du marketing peut mettre en pratique pour améliorer la recherche, mesurer le RSI et élaborer du contenu plus intelligent. C'est ça, la publication que vous recherchiez? Si vous êtes comme moi, vous avez dû entendre plein de bonnes raisons d'utiliser davantage les données des médias sociaux dans votre marketing. Néanmoins, lorsque l'on analyse la question, les données des médias sociaux s'avèrent en fait très complexes et difficiles à exploiter. Il est normal de se sentir dépassé. En fait, un sondage mené par Hootsuite a révélé que 60 % des organisations mondiales peinent à utiliser les données des médias sociaux pour élaborer des tactiques concrètes. J'ai horreur de voir gaspillées les précieuses données des médias sociaux. J'ai donc passé le mois dernier à détailler 11 moyens simples mais réellement efficaces pour tout marketeur de convertir les données des médias sociaux en stratégies plus intelligentes, en textes plus affutés et en clients supplémentaires. Il n'est pas nécessaire d'être un spécialiste de l'analyse de données. De même, il ne faut pas forcément être expert d’Excel. Ces recettes sont faciles à appliquer et totalement efficaces. Il vous suffit de télécharger le livre de recettes pour les données des médias sociaux et de commencer à exploiter vos données. Recevez gratuitement... --- ### Le cose che non devi chiedere mai a un Social Media Manager > Molti Social Media Manager hanno un problema in comune: riuscire a rimanere zen di fronte a domande e richieste di capi e clienti...non molto ferrati. - Published: 2016-09-15 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/cose-da-non-chiedere-mai-a-un-social-media-manager/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342413 Social Media Manager, questo articolo non è per voi. E lo sapete bene. È più per il vostro capo. Per i vostri clienti. O per tutti quelli che alle sei del pomeriggio di venerdì (ma anche di lunedì, di martedì... o vogliamo parlare della domenica mattina? ) sbucano fuori candidamente con una di queste domande. Quindi sì, leggete pure e poi fate arrivare il messaggio a destinazione. Senza pietà. Ma inavvertitamente, ovvio. via GIPHY #1 Me lo pubblichi ora? Ci metti due secondi... Di solito i Social Media Manager (quelli veri) non se ne stanno seduti tutto il giorno a pubblicare qualunque cosa gli salti in mente al variare degli eventi. I contenuti che scelgono di condividere, il modo in cui interagiscono con i follower, il numero di post che pubblicano ogni giorno, gli orari e il tipo di messaggio... tutto è dettato da una specifica strategia che il più delle volte lascia ben poco all'improvvisazione. Un equilibrio sopra la follia, direbbe qualcuno. via GIPHY Certo, ogni calendario deve prevedere una certa flessibilità e mettere in conto gli imprevisti dell'ultimo minuto, ma non si può nemmeno pensare che ogni momento sia quello giusto. Sei sicuro che pubblicare adesso quella GIF irriverente sia una mossa opportuna? Lo sai, vero, che siete nel bel mezzo di un botta e risposta con un utente che vi sta massacrando? Ok, vuoi proprio buttare benzina sul fuoco, insomma. Non si deve mai - mai - sottovalutare ciò che sta accadendo intorno, i fatti di cronaca,... --- ### Social Media-Marketing für Events: so begeistern Sie Ihre Fans! > Die sozialen Medien sind für Veranstaltungen aus allen Branchen ein Indikator für den Erfolg. Wir zeigen, wie gutes Social Media-Marketing für Events geht. - Published: 2016-09-15 - Modified: 2016-09-20 - URL: https://blog.hootsuite.com/de/social-media-marketing-fuer-events/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342255 Kein Event ohne Social Media. Ob Ihre Mitarbeiter Selfies von der Firmenparty posten oder geladene Gäste sich auf Twitter über die Band aufregen: Die sozialen Netzwerke sind für Veranstaltungen aus allen Branchen ein Indikator für den Erfolg. Ein guter Grund, selbst das Heft in die Hand zu nehmen und das nächste Event gleich im Rahmen einer Social Media-Kampagne aktiv zu promoten. Ob Roadshow, Messe, Produkt-Launch oder Endkunden-Party: Social Media gehört heute in jeden Event-Marketing-Mix. Wir sagen Ihnen warum und verraten, wie Sie im Vorfeld und während des Events das Interesse schüren können. Auf in die Berge mit einem ultimativen Social Media-Erfolgsbeispiel aus der Praxis! Die Brauerei Granville Island Brewing vertreibt ihre Craft-Biersorten an vielen, über ganz Kanada verstreuten Standorten. Im Februar führte die Brauerei zum zweiten Mal ihre BrewSki Tour Kampagne durch. Einmal im Jahr führt die zweiwöchige Tour zu den kleinen örtlichen Hausbrauereien und auf die Skipisten von Britisch Columbia, Kanada. Mit der BrewSki Tour erfüllte Granville Island Brewing den Wunsch der Community nach einer Gelegenheit, Brauereien und andere Kunden von Granville aus der Region und ganz Kanada kennenzulernen. Der Absatz der Brauerei verzeichnete in Britisch Columbia bereits zweistellige Wachstumsraten, und die Kampagne war eine tolle Möglichkeit, diesen Trend noch zu verstärken. From the good brews to the great views, this is what our #BrewSkiTour is all about. Captured with @hitcase A photo posted by Granville Island Brewing (@granvillebeer) on Feb 23, 2016 at 3:34pm PST „In den letzten paar Jahren haben wir unsere Grundwerte und unsere Community, die... --- ### Mide los resultados de redes sociales con Hootsuite > ¿Sabías que además de programar mensajes y monitorear tus redes sociales también puedes crear reportes estadísticos y medir resultados? - Published: 2016-09-14 - Modified: 2016-09-14 - URL: https://blog.hootsuite.com/es/mide-redes-sociales-con-hootsuite/ - Categories: Estrategia - Tags: Español - : pll_wpml_342483 ¿Sabías que además de programar mensajes y monitorear tus redes sociales puedes también crear reportes estadísticos y medir resultados con Hootsuite? Hoy te comparto algunos ejemplos de plantillas que puedes utilizar para crear reportes desde tu panel de control de Hootsuite. Hootsuite, cuenta con una sección de plantillas muy fácil de utilizar, para acceder a ellas inicia sesión en tu panel de control y da un clic en el ícono de analítica. Al entrar a la sección de analítica encontrarás éstas plantillas: Con tu cuenta de Hootsuite gratis puedes crear hasta 2 reportes básicos, te muestro dos ejemplos a continuación. Plantilla de Perfil-página de Facebook Con esta plantilla puedes ver una recopilación de métricas de tu página de negocios de Facebook incluyendo “me gustan” diarios y más información sobre tus publicaciones. Esta plantilla es muy útil porque te ayudará a medir el crecimiento de tus seguidores durante tus actividades de mercadotecnia. Tip: Crea este reporte mensualmente y analiza los resultados durante cada cuarto de año, esto te dará una mejor idea de como va el crecimiento de tus página de Facebook. Vista general de Perfil de Twitter Esta plantilla te ayuda a monitorear el crecimiento de tu cuenta de Twitter, menciones y enlaces Ow. ly mas populares. Un reporte básico y sencillo, pero muy útil para analizar tus estadísticas regularmente. Para generar este reporte, selecciona propietario y el perfil de Twitter que deseas utilizar para generar tu reporte. Resumen de clics Ow. ly Por medio de esta plantilla puedes obtener... --- ### Alles, was Sie über Facebook Video Ads wissen müssen > Wenn Sie in Facebook Video Ads investieren, ist das eine kluge Entscheidung. Von Produktion bis Vermarktung: wir zeigen alles, was Sie darüber wissen müssen. - Published: 2016-09-13 - Modified: 2016-09-16 - URL: https://blog.hootsuite.com/de/was-sie-ueber-facebook-video-ads-wissen-muessen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342303 Facebook entwickelt seine Werbe-Videos ständig weiter. In Zukunft sollen Video-Ads sogar offline verfügbar sein. Denn Video-Werbung wirkt, wie eine YouGov-Studie im Frühjahr 2016 ermittelte. Danach nutzen 78 Prozent der Internet-User in Deutschland Videoportale, und knapp jeder Zweite kauft schon mal ein Produkt, das in einem Online-Video beworben wurde. Sie kennen diese lustigen Trinkspiele, bei denen jedes Mal, wenn ein bestimmter Satz geäußert wird, ein Schnaps gekippt werden muss? Als Vermarkter hätten Sie höchstwahrscheinlich eine sehr „interessante” Twitter-Timeline, wenn Sie jedes Mal bei der Feststellung, dass „2016 das Jahr der Videos” ist, einen Kurzen trinken müssten. Ja, der Satz wurde zig-mal wiederholt. Aber dass Videos im modernen digitalen Marketing eine Hauptrolle spielen, kann gar nicht oft genug betont werden. Und obwohl es natürlich wichtig ist, dass Ihre Videos organisch gesehen werden, sollten Sie das Potenzial von Video-Werbung nicht unterschätzen. Facebook Video weist eine Wachstumsrate von mehr als 50 Prozent auf. Wenn Sie Ihr Geld in Facebook Video Ads investieren, ist das also eine durchaus kluge Entscheidung. 2015 verzeichnete Facebook 1,65 Milliarden Nutzer, die etwa 14 mal pro Tag ihre Timeline checken – die Wahrscheinlichkeit, dass Ihr Video von der angestrebten Zielgruppe gesehen wird, ist daher hoch. Mit diesem Leitfaden kreieren Sie erfolgreich Facebook Video Ads in 2016 – dem Jahr der Videos, falls Sie das noch nicht gehört haben. So entwickeln Sie bessere Facebook Video Ads Ermitteln Sie Ihre Zielgruppe Einem Baby würden Sie wohl kaum das Ferienwohnrecht für eine Anlage in Florida verkaufen wollen, oder? Deshalb sollten Sie wissen, an... --- ### Come filtrare i commenti su Instagram > Sì, è possibile filtrare i commenti su Instagram. Con i filtri personalizzabili gli utenti possono bloccare in anticipo tutto ciò che non è gradito. - Published: 2016-09-13 - Modified: 2017-07-07 - URL: https://blog.hootsuite.com/it/filtrare-i-commenti-su-instagram/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342463 Stalker e hater seriali, tempi duri in arrivo: ora è possibile filtrare i commenti su Instagram con dei filtri personalizzabili. Con questa feature, infatti, il social consente agli utenti di bloccare in anticipo parole, numeri ed emoji offensivi e sgraditi, impedendone quindi in automatico la visualizzazione sotto le proprie foto. L'annuncio, arrivato direttamente sul profilo ufficiale di Instagram e firmato Kevin Systrom, arriva evidentemente dopo una serie di valutazioni sulla necessità di tutelare al meglio la community e tutti i suoi membri, troppo spesso esposti gratuitamente a commenti sgradevoli e volgari: "Io e Mike abbiamo creato Instagram con l'obiettivo di dare vita a una comunità accogliente in cui le persone potessero condividere le proprie vite. Le immagini hanno la capacità di diventare fonte di ispirazione e di far uscire il nostro lato migliore, indipendentemente dal fatto che siano divertenti, tristi o meravigliose. Negli ultimi cinque anni, ho osservato con ammirazione lo sviluppo di questa comunità che ha raggiunto 500 milioni di persone con storie da tutto il mondo. Data l'importanza di questa crescita, intendiamo lavorare in modo scrupoloso per preservare ciò che ha permesso a Instagram di rimanere un luogo positivo e sicuro, soprattutto nei commenti alle foto e ai video. Una foto pubblicata da Instagram (@instagram) in data: 12 Set 2016 alle ore 08:00 PDT La bellezza della comunità di Instagram è data dalla varietà dei suoi membri. Persone che appartengono a etnie differenti, che non sono dello stesso genere e non hanno lo stesso orientamento sessuale e con... --- ### Kundenempfehlungen für einen starken Social Media-Auftritt nutzen > Kundenempfehlungen und Social Media sind ein wichtiges Marketing-Tool, um Ihre Marke zu präsentieren. Welche Arten von Testimonials gibt es wie setzt man sie ein? - Published: 2016-09-12 - Modified: 2016-09-13 - URL: https://blog.hootsuite.com/de/kundenempfehlungen-und-social-media-auftritt-nutzen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342301 Die Empfehlung zufriedener Kunden gehört zu den wirksamsten Marketing-Instrumenten überhaupt. Wenn sich Ihre Kunden in der Öffentlichkeit positiv über Ihr Unternehmen, Ihr neuestes Produkt oder Ihren guten Service äußern, sorgt das für Vertrauen bei potenziellen Neukunden und damit für höhere Umsätze. Gerade in den sozialen Medien sind Testimonials Gold wert – wir glauben anderen Konsumenten eher, als den noch so ausgefeilten Marketingversprechen von Unternehmen. Wenn es ein Unternehmen also schafft, das Potenzial von Kunden-Testimonials und -Reviews in vollem Umfang zu nutzen, kann es das Vertrauen in die Marke auf sehr effektive Art erhöhen. Diverse Umfragen deuten darauf hin, dass bis zu 88 Prozent aller Interessenten die Qualität eines Unternehmens unter anderem aufgrund von Reviews beurteilen. Man kann den Einfluss von Kundenmeinungen demnach gar nicht überbewerten. Bevor wir uns näher damit befassen, wie wichtig und einflussreich Testimonials sind und wie man sie mit Hilfe der sozialen Medien erhalten und bewerben kann, sei noch eines klargestellt: Der Begriff „Testimonial“ bezeichnet in diesem Artikel jede Kunden-Review und -Bewertung, aber auch Kommentare, Fürsprachen und Interviews, in denen es um ein Unternehmen oder dessen Produkte und Dienstleistungen geht. Was macht ein gutes Testimonial aus? Testimonials nehmen in der Welt des Online-Marketing eine ganz besondere Position ein, weil es sich bei diesen nicht um Eigenwerbung handelt. Sie bewerben Ihre Marke, Ihr Produkt oder Ihren Service also nicht selbst – denn das übernimmt Ihr Kunde oder Klient. Durch das Einbeziehen eines unabhängigen Dritten schaffen Sie Vorurteile gegenüber dem traditionellen Marketingjargon aus der Welt und ersetzen diese durch... --- ### 8 erreurs fréquentes sur Facebook que les responsables des médias sociaux doivent éviter > Découvrez les 8 erreurs fréquentes sur Facebook que les responsables des médias sociaux doivent éviter à tout prix pour réussir leur stratégie de médias sociaux - Published: 2016-09-09 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/8-erreurs-frequentes-sur-facebook-que-les-responsables-des-medias-sociaux-doivent-eviter/ - Categories: Stratégie - Tags: Français - : pll_wpml_339834 Confrontés à de nombreuses tâches, les responsables des médias sociaux doivent notamment apprendre à évoluer dans l'univers en perpétuel changement de Facebook. Dans un article nous avons abordé les erreurs les plus fréquentes en matière de stratégie d'utilisation des médias sociaux. Aujourd'hui, nous allons nous concentrer sur des erreurs spécifiques à Facebook, que les responsables des médias sociaux doivent éviter. Pour faire simple, il règne une bonne dose d'anxiété quant à ce qu'il convient de faire ou de ne pas faire sur les médias sociaux. C'est d'autant plus vrai pour les responsables des médias sociaux. À la lumière des récentes modifications apportées à l'algorithme de Facebook, découvrez les 8 erreurs fréquentes sur Facebook que les responsables des médias sociaux doivent éviter. 8 erreurs sur Facebook que les responsables des médias sociaux doivent éviter Publications trop promotionnelles Selon les récents changements, Facebook réduira le nombre de publications trop promotionnelles affichées dans le fil d'actualité des utilisateurs. C'est le fruit d'un sondage continu auprès des utilisateurs de Facebook, dont les commentaires indiquent que ceux-ci souhaitent voir plus d'informations concernant leurs amis et les pages qui les intéressent, et moins de contenu promotionnel. Une publication est qualifiée de trop promotionnelle lorsqu'elle ne fait qu'inciter à acheter un produit ou à installer une application, à participer à des promotions ou à des tirages au sort sans réel contexte, ou qu’elle reproduit le contenu de publicités. Le meilleur moyen d'éviter la création de publications trop promotionnelles consiste à laisser la promotion de produits aux publicités... --- ### 3 tips para mejorar resultados de negocio en Instagram > Hoy en día Instagram se ha convertido en una herramienta de ventas y marketing muy importante. Te compartimos algunos tips para mejorar tu estrategia. - Published: 2016-09-08 - Modified: 2016-09-14 - URL: https://blog.hootsuite.com/es/3-tips-instagram/ - Categories: Estrategia - Tags: Español - : pll_wpml_342440 Hoy en día Instagram se ha convertido en una herramienta de ventas y marketing muy importante. A continuación te compartimos algunos tips rápidos para mejorar tu estrategia. 1. Aprende sobre tus seguidores y modifica la hora en que posteas El nuevo Instagram para Negocios ofrece informes analíticos donde se indica a qué hora se encuentran conectados tus seguidores. Utiliza esta herramienta y programa tu calendario de contenido de Instagram de acuerdo a estos informes. ¿Todavia no tienes un perfil de negocio para Instagram? Este video te explica paso a paso: https://vimeo. com/173675853#at=27 2. Utiliza Historias de Instagram Hace unas semanas, Instagram lanzó Instagram Stories (o Historias de Instagram); esta nueva opción te permite compartir historias momentáneas en tu perfil. Aprovecha esta opción para compartir fotos y videos detrás de cámaras sobre eventos, concursos, o para dar el primer vistazo a un nuevo blog, o producto. Otra opción es incluir personas invitadas en tus historias para que compartan contenido o información sobre ellos mismos u otros eventos. Al igual que las historias de Snapchat, éstas desaparecen después de 24 horas. Aprovecha esta nueva opción, utiliza tu creatividad y comparte la historia de tu negocio de nuevas formas, con texto y dibujo. Te compartimos dos ejemplos de marcas famosas: https://vimeo. com/179495899 https://vimeo. com/179495903 3. Envía recordatorios a tu celular para postear en Instagram Los community managers tienen la responsabilidad de publicar en distintas redes sociales, mantenerse al día puede ser complicado. Con el panel de control Hootsuite, puedes programar tus publicaciones de... --- ### LinkedIn per il business: lo stai utilizzando al meglio? > LinkedIn è un potentissimo strumento di marketing per i brand, oltre che un social per connettere professionisti. Lo stai sfruttando al meglio? - Published: 2016-09-08 - Modified: 2016-09-13 - URL: https://blog.hootsuite.com/it/linkedin_per_il_business/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342428 A differenza della maggior parte dei social network, LinkedIn inizialmente non ha avuto un grande successo. La prova? Mio padre si è creato un account prima di me. Mi ricordo di quando mi ha detto, tutto contento: “Puoi contattare i tuoi vecchi compagni di classe e inserire tutte le tue esperienze lavorative! ” Fantastico, papà, lo userò subito. Poi, però, qualcosa è cambiato. Mentre gli altri social network lottavano per ottenere e mantenere popolarità, LinkedIn è lentamente diventato uno dei social più potenti al mondo. Come il compagno di scuola nerd, che nessuno nota finché non ottiene un lavoro strapagato. Oggi LinkedIn vanta la rete professionale più grande al mondo, con oltre 430 milioni di utenti in oltre 200 paesi. Inoltre, è recentemente stato acquisito da Microsoft. https://youtu. be/-89PWn0QaaY Quindi la domanda è: tu sei al passo con LinkedIn? Stai approfittando di tutte le sue funzionalità per promuovere il tuo brand? Se la risposta è no, continua a leggere, perché ti illustreremo alcune tattiche fondamentali che potresti non conoscere. Ecco cosa dovrebbe fare il tuo brand su LinkedIn 1. Prima di tutto, pubblicare e condividere contenuti Da quando il social ha aperto la piattaforma Pulse a tutti gli utenti, è diventato il social ideale per pubblicare testi personalizzati di una certa lunghezza. Oltre 1 milione di utenti hanno pubblicato più di 3 milioni di post su LinkedIn. Se vuoi che i tuoi contenuti raggiungano un buon numero di utenti influenti, sei fortunato: quasi il 45% dei membri di LinkedIn appartiene... --- ### Comment réduire le coût de la publicité sur les médias sociaux > Alors avant d'augmenter votre budget de publicité sur les médias sociaux, vous devez faire le maximum avec ce que vous avez déjà. Suivez le guide - Published: 2016-09-08 - Modified: 2016-09-15 - URL: https://blog.hootsuite.com/fr/comment-reduire-le-cout-de-la-publicite-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_342381 La publicité sur les médias sociaux dans le monde devrait plus que doubler en 3 ans pour atteindre 36 milliards de dollars en 2017. Impressionnant, non ? En revanche, bien que la publicité sur les réseaux sociaux est en pleine croissance, elle ne représente encore qu'une infime partie des budgets marketing. Alors avant d'augmenter votre budget pour les publicités sur les médias sociaux, vous devez faire le maximum avec ce que vous avez déjà. Mais comment ? Éloignons-nous un instant du jargon de l'entreprise. Prenez la publicité sur les médias sociaux comme une sorte de machine à sous. Non pas parce que leurs taux de réussite sont similaires (votre argent sera bien plus utile s'il est placé dans les publicités que dans les machines à sous), mais parce que sur la durée, les petites sommes finissent par s'accumuler et devenir de gros montants. Si vous ne faites pas attention, quelques petites pièces peuvent vite se transformer en 50 $ et vous vous demanderez bientôt pourquoi votre porte-monnaie est si léger. Soyez malin, prenez votre temps, essayez différentes stratégies et assurez-vous d'utiliser votre argent au mieux (pourquoi pas la table de blackjack ? ). Nous avons réuni ici une série de principes qui vous aideront à réduire vos dépenses publicitaires sur les médias sociaux et vous éviteront de regretter les budgets mal attribués et les objectifs manqués. Lisez plutôt. Inscrivez-vous aujourd'hui sur Hootsuite Academy, la plateforme gratuite de formation aux médias sociaux d'Hootsuite, pour en savoir plus sur les meilleures pratiques.... --- ### Comment utiliser les médias sociaux pour régler 5 problèmes fréquents des petites entreprises > Commenter utiliser les médias sociaux pour les régler 5 problèmes fréquents auxquels les petites entreprises font face sur les plateformes social media. - Published: 2016-09-03 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/les-medias-sociaux-pour-regler-5-problemes-frequents/ - Categories: Stratégie - Tags: Français - : pll_wpml_339832 Ce serait un euphémisme de déclarer que les responsables de petites entreprises font face à de nombreux problèmes que les dirigeants d'organisations plus grandes ne connaissent pas. Les cadres des grandes entreprises ont leurs propres défis à gérer, mais ils sont rarement aussi serrés niveau temps et budget que les responsables de petites entreprises. Néanmoins, les contraintes de temps et de budget ne devraient pas vous empêcher de trouver des moyens innovants de relever les défis de votre entreprise. En apprenant comment utiliser les médias sociaux et leurs nombreux avantages, vous pouvez à la fois économiser de précieuses ressources et conduire votre entreprise de manière plus intelligente. Afin de vous aider à exploiter les médias sociaux pour répondre aux besoins de votre entreprise, nous avons dressé une liste des défis que posent les médias sociaux et auxquels les petites entreprises doivent faire face, ainsi que des moyens d'utiliser les médias sociaux pour les surmonter. Voici un guide d'utilisation des médias sociaux pour régler 5 problèmes des petites entreprises. Le problème : Je cherche à accroître la notoriété de ma marque, mais je n'ai pas le budget pour en faire la promotion à la radio ou sur des panneaux publicitaires. J'ai besoin d'en savoir plus sur mes clients, mais je n'ai ni le temps ni l'argent pour effectuer des études de marché. Dois-je commencer à m'étendre au-delà de mon marché local ? Comment savoir s'il existe un besoin pour une entreprise comme la mienne sur d'autres marchés ? Assurer le service... --- ### Surveillance des médias sociaux : 8 mots-clés qui vous aideront à protéger votre marque > Nous avons compilé une liste de 8 mots-clés et thèmes qui vous permettront d'obtenir des informations pertinentes dans votre surveillance des médias sociaux. - Published: 2016-09-01 - Modified: 2016-09-05 - URL: https://blog.hootsuite.com/fr/surveillance-des-medias-sociaux-8-mots-cle-qui-vous-aideront-proteger-votre-marque/ - Categories: Stratégie - Tags: Français - : pll_wpml_342305 La surveillance des médias sociaux consiste à écouter ce que les internautes disent de votre entreprise sur les médias sociaux et identifier les problèmes qui peuvent affecter son image. Cette technique est une pratique marketing importante qui vous permettra d'obtenir de précieux éléments d'information sur votre entreprise. En surveillant à la fois votre entreprise et les sujets liés à votre industrie, vous accéderez à différentes informations, grâce auxquelles vous pourrez non seulement réfléchir à vos décisions passées, mais également orienter la suite de votre stratégie. Cependant, adopter une approche rationalisée d'écoute des médias sociaux peut parfois vous donner l'impression de jouer à un jeux de devinette dont vous ne connaitriez pas les règles. Vous pourriez ainsi consacrer de nombreuses heures à la recherche de termes plus ou moins pertinents dans le but de rassembler tous types d'informations, pour finalement vous rendre compte que vous n'étiez pas du tout sur la bonne piste. Pour tous ceux qui rencontrent des difficultés dans l'adoption d'une stratégie de surveillance sur les médias sociaux, nous avons compilé cette liste des termes, mots-clés et thèmes qui vous permettront d'obtenir des informations pertinentes sans perdre votre temps. Pourquoi devriez-vous adopter une stratégie de surveillance sur les médias sociaux ? Avant de vous intéresser aux termes de recherche, il est important que vous compreniez l'intérêt que présente l'écoute des médias sociaux. Comme nous l'avions précédemment expliqué dans notre billet « Surveillance des médias sociaux : la plus grosse opportunité que vous ayez ratée ? », l'écoute des médias... --- ### Le marketing sur Facebook évolue : voici ce que les petites entreprises peuvent faire pour rester dans la partie > Il est temps de s'adapter à l'évolution du Marketing sur Facebook et de développer un plan marketing sur Facebook pour élargir votre audience. - Published: 2016-08-25 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/evolution-du-marketing-sur-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_339831 Cette année Facebook a modifié le fonctionnement du fil d'actualité pour ses utilisateurs. Ces modifications affectent spécifiquement les marques et la manière dont elles conduisent leurs campagnes marketing via leurs pages Facebook. Ces changements peuvent affecter le plan marketing des médias sociaux de votre entreprise. Pour vous aider à adapter votre entreprise, nous vous donnons un aperçu de quelques questions fréquentes et de leurs solutions. Il est temps de se s'adapter aux changements Facebook et de développer un plan marketing sur Facebook pour élargir votre audience. Questions fréquentes sur l'évolution du marketing sur Facebook en 2015 Question 1 : Quels sont les changements apportés au fil d'actualité de Facebook en 2015 ? Avez-vous remarqué que vos publications sur les pages ne s'affichent plus autant qu'avant dans le fil d'actualité ? Est-ce que les niveaux d'engagement de votre entreprise ont baissé sur votre page Facebook ? Il en est ainsi parce que Facebook met en œuvre une modification destinée à améliorer le fil d'actualité pour les utilisateurs. Selon une annonce datant de Novembre 2014 sur le blog officiel de Facebook, Facebook veut commencer à réduire le nombre de publications trop promotionnelles dans le fil d'actualité de ses utilisateurs. Dans le cadre d'un sondage en cours, nous avons demandé à des centaines de milliers de personnes ce qu'ils pensaient du contenu de leur fil d'actualité. Les gens nous ont répondu qu'ils voulaient voir davantage d'histoires de la part d'amis et de pages qui les intéressent, et moins de contenu promotionnel. Voici les... --- ### Da settembre cambio. Mi metto a lavorare viaggiando > Nomadi digitali: chi non ha mai pensato almeno una volta di cambiare vita e mettersi a lavorare viaggiando? Ecco qualche esempio di chi ce l'ha fatta. - Published: 2016-08-25 - Modified: 2016-09-01 - URL: https://blog.hootsuite.com/it/lavorare-viaggiando/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342141 Da settembre cambio. Questa volta lo faccio sul serio: mi metto a lavorare viaggiando. Alzi la mano chi, sotto l'ombrellone o davanti a un paesaggio mozzafiato in vacanza, non ha mai pensato ad un cambiamento radicale, di quelli che stravolgono completamente la vita. Pensare di rivoluzionare tutto mentre si è in viaggio, in qualunque angolo del mondo ci si trovi, mette i brividi addosso: quelli eccitanti legati all'idea di un nuovo inizio. Agire e realizzare il proposito quando si rientra alla normalità, invece, può fare veramente paura. Il più delle volte il ritorno alla routine ha la meglio e fa desistere anche i cuori più impavidi. Ma è un sogno davvero impossibile da realizzare? Ti sei mai chiesto realmente perché mai dovresti rimanere a vivere qui, quando potresti lavorare dal tuo laptop in qualunque altra parte del mondo? Se ci pensi, in fondo, Internet ha cambiato radicalmente il mercato del lavoro, ha aperto le porte a nuove opportunità e nuove figure professionali che non esistevano fino a poco tempo fa. Certo, non è possibile per tutti i tipi di professione e sicuramente non è semplicissimo, ma costruire una carriera ovunque vogliamo è fattibile. Oggi abbiamo la straordinaria opportunità di poter conciliare lavoro e viaggi. È quello che fanno i nomadi digitali: utilizzare la tecnologia per lavorare da remoto, conquistando la libertà di vivere in maniera indipendente una vita "nomade", in giro per il mondo. Se anche tu sogni di staccare la spina e diventare indipendente da orari e luoghi, allora... --- ### Böse Kommentare, schlechte Online-Bewertungen? So reagieren Sie richtig > Selbst Organisationen mit untadeligem Ruf müssen sich mit schlechten Online-Bewertungen auseinandersetzen. Wie das in sechs Schritten zu bewältigen ist. - Published: 2016-08-25 - Modified: 2016-08-30 - URL: https://blog.hootsuite.com/de/auf-schlechte-online-bewertungen-reagieren/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342105 Dass man negative Bewertungen im Internet nicht einfach ignorieren sollte, hat sich mittlerweile herumgesprochen. Ob auf den eigenen Seiten oder in einem der vielen Bewertungsportale: die sozialen Medien machen es den Verbrauchern kinderleicht, sich über falsche Produktversprechen und mangelnden Service vor großem Publikum aufzuregen. Nicht immer handelt es sich bei Ihrem schärfsten Kritiker um einen Troll. Enttäuschte oder einfach unzufriedene Kunden können Ihrem Unternehmen großen Schaden zufügen, wenn Sie sie einfach links liegen lassen. Und manchmal wird aus einer kleinen Angelegenheit eine Riesenkrise. Ihr Ruf im Internet kann also über das Wohl und Wehe Ihres Unternehmens entscheiden. Denn meist ist das Web die erste und einzige Informationsquelle für Kunden, die gerne mehr über Sie wissen wollen. Selbst Organisationen mit untadeligem Ruf müssen sich immer wieder mit schlechten Bewertungen auf Online-Plattformen und negativen Posts in den sozialen Netzwerken, Blogs oder anderen Internetforen auseinandersetzen. Und wenn Sie eines von diesen Organisationen lernen können, dann, dass es nicht so sehr die Beschwerde oder schlechte Bewertung selbst ist, die sich auswirkt – sondern der Umgang mit dieser. Was also tun, wenn Sie kritisiert werden? Sechs Schritte für den richtigen Umgang mit vernichtenden Kommentaren. Schritt 1: Tief durchatmen. Natürlich fühlen Sie sich persönlich angegriffen, wenn jemand Ihr kleines Unternehmen kritisiert, das Sie im Schweiße Ihres Angesichts mühevoll aufgebaut haben. Aber: Es ist nicht persönlich. Nehmen Sie sich also Zeit und überdenken Sie die Sache in Ruhe. Solange Sie emotional beteiligt sind, können Sie nicht pragmatisch oder mit einer ehrlichen Entschuldigung reagieren. Ein zeitlicher Abstand schafft... --- ### Cattive abitudini sui social? La pigrizia, prima di tutto! > Cattive abitudini sui social: essere pigri è sicuramente una di queste. E forse, anche se sei un tipo super attivo, potresti esserne affetto anche tu. - Published: 2016-08-23 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/cattive-abitudini-sui-social-pigrizia/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342239 Cattive abitudini sui social media. Tante, tantissime. Ma iniziamo con la prima... Compiere un'azione a suon di swipe o premendo un semplice tasto è ormai la norma. Viviamo in un mondo in cui possiamo fare sempre più cose con il minimo sforzo, e se ci è richiesto un po' di impegno in più iniziamo a storcere il naso. Certo, poter risparmiare tempo ha un valore inestimabile, soprattutto per chi è costretto a correre sempre, ma alla lunga si può anche incorrere nel rischio di abituarsi un po' troppo... alla pigrizia. Può succedere in tutte le situazioni, e accade ovviamente anche sui social. Se sei un tipo solitamente molto attivo - o iperattivo - potresti pensare che l'argomento non ti tocchi da vicino. Ma è proprio così? Quali sono gli atteggiamenti più comuni dei social-pigri più incalliti, o anche solo occasionali? Vediamoli insieme e cerchiamo di capire se e come si può uscire dal tunnel. Senza strafare, tranquillo. via GIPHY Mettere un like, commentare o condividere un post senza (prima! ) averlo letto Vedi un articolo su Facebook, con un titolo che non lascia molto spazio ad interpretazioni, e senza pensarci due volte esprimi il tuo sono d'accordo o meno con un like o una reaction. Se proprio sei in vena lo condividi anche, magari con un commento. Mai capitato? E se si trattasse solo dell'ennesima mossa di clickbaiting? O di una bufala? E se nell'articolo ci fosse scritto qualcosa che non condividi per niente, o che è l'esatto contrario di... --- ### Instagram für Unternehmen - Was die Instagram Business Accounts können und wie Sie Ihr Profil umstellen > Die Instagram Business Accounts gibt es jetzt auch in Deutschland. Wir zeigen, was die neuen Funktionen mit sich bringen und wie Sie Ihr Profil umstellen. - Published: 2016-08-18 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/die-neuen-instagram-business-accounts/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_342236 An Instagram kommt heutzutage kaum noch jemand vorbei. Das gilt auch für Unternehmen. Mit 800 Millionen Nutzern weltweit - 15 Millionen davon in Deutschland - ist Instagram längst mehr als nur ein Ort zum posten von Sonnenuntergängen und ausgefallenen Food-Kreationen. Instagram weist im Vergleich mit anderen sozialen Netzwerken außerdem die höchste Interaktionsrate zwischen Marken und Kunden auf, zeigt eine Forrester Studie. Viele Unternehmen haben das bereits erkannt und sich an die Plattform herangewagt. Darauf hat Instagram inzwischen reagiert. Bislang verfügten Unternehmen lediglich über normale Nutzer-Konten, die sich nicht von den privaten Profilen regulärer Nutzer unterschieden. Das ändert sich nun. Wir zeigen Ihnen, was die neuen Funktionen mit sich bringen und wie Sie Ihr bestehendes Instagram Profil ganz einfach umstellen. Übrigens: Hootsuite Nutzer, die über ein Instagram Business Account verfügen, können ab sofort ihre Beiträge über das Hootsuite Dashboard planen und automatisiert veröffentlichen lassen – und zwar ganz ohne Umwege. Hier erfahren Sie mehr zu den Neuerungen. Worin unterscheiden sich die Instagram Business Accounts von herkömmlichen Profilen? 1. Leichtere Kontaktaufnahme durch den "Kontakt"-Button Die neuen Unternehmensprofile sind eine kostenlose Funktion für Nutzer, die auf Instagram als Unternehmen oder Marke zu erkennen sein möchten. Auf den ersten Blick ähneln sich die Profile stark. Entscheidend sind jedoch die Funktionen, die mit dem Business Account einhergehen. Der Instagram Business Account verfügt über ausführlichere Profilinformationen als dies vorher der Fall war, so können z. B. Brancheninformationen und Geschäftsadresse angegeben werden. Mithilfe eines Kontakt-Buttons wird Kunden die Kontaktaufnahme mit dem Unternehmen erleichtert. Ob die Kontaktaufnahme telefonisch,... --- ### Followmeto: storia di un hashtag che diventa brand > Followmeto: la storia del progetto fotografico più famoso di Instagram. Da una semplice foto ad un hashtag, fino ad un travel brand internazionale. - Published: 2016-08-17 - Modified: 2017-07-07 - URL: https://blog.hootsuite.com/it/followmeto-un-hashtag-che-diventa-brand/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342215 Articolo aggiornato ad Aprile 2017. Followmeto. Ovvero, come una semplice (e in fondo romantica) foto su Instagram si è trasformata in un brand travel di livello internazionale. Certo non poteva immaginarselo, Murad Osmann, che una normale foto condivisa su Instagram sarebbe diventata un fenomeno virale replicato da migliaia di persone in tutto il mondo. Hai presente di cosa stiamo parlando? Si tratta forse della serie di scatti più popolare di Instagram: la ragazza di spalle che tiene per mano e sembra guidare chi scatta la foto dietro di lei, sullo sfondo di paesaggi mozzafiato. A photo posted by Murad Osmann (@muradosmann) on Jul 11, 2016 at 8:29am PDT Se non hai visto le foto del progetto originale, è comunque probabile che ti sia capitata sotto gli occhi una delle tantissime versioni reinterpretate da altri utenti sui social. L'hashtag, solo su Instagram, raccoglie oltre 590 mila immagini. Ma come è nata quest'idea che ogni anno torna a ispirarci, soprattutto quando siamo in viaggio? Semplice. Come avviene in molte altre storie di successo: per puro caso. Followmeto: la storia È l’ormai lontano 2011 e Murad si trova in vacanza a Barcellona con Nataly. Stanno passeggiando tranquillamente per le stradine della città, godendosi il sole e il momento di spensieratezza insieme, come una qualunque coppia in viaggio. Murad, che ama molto la Spagna, le sta mostrando le bellezze della città. Sin dal primo giorno di vacanza si è perso in decine e decine di scatti, lasciandola un po' perplessa e in imbarazzo (anche... --- ### 7 défis et opportunités commerciales pour les responsables des médias sociaux > Pour vous donner un coup de pouce, nous avons dressé une liste des défis et des opportunités pour les responsables des médias sociaux. - Published: 2016-08-17 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/defis-et-opportunites-commerciales/ - Categories: Stratégie - Tags: Français - : pll_wpml_339830 Ces dernières années, les médias sociaux ont émergé pour se révéler être un nouvel outil puissant de marketing, pleins de défis et opportunités pour leurs responsables. Ils restent une partie intégrante des stratégies marketing dans de nombreuses industries, mais étant relativement récents, leur courbe d'apprentissage est longue. Alors que les médias sociaux et le marketing des médias sociaux évoluent, les professionnels du marketing enrichissent leurs connaissances dans ce domaine, largement via des essais et des erreurs. Nous comprenons qu'il peut être accablant, frustrant et souvent source de confusion de parcourir le monde de la gestion des médias sociaux, et nous savons que les médias sociaux posent de nombreux défis auxquels les petites entreprises font face au quotidien. Afin de vous donner un coup de pouce, nous avons dressé une liste des challenges posés par les médias sociaux, ainsi que les moyens de les surmonter. 7 défis des médias sociaux et comment les transformer en opportunités commerciales Les défis : Je ne dispose pas d'assez de temps pour gérer les médias sociaux Quel est le meilleur moment pour tweeter ? Comment créer un plan de marketing des médias sociaux pour mon entreprise ? Qu'est-ce que l'engagement sur les médias sociaux ? Et comment savoir si je fais ce qu'il faut ? Dois-je dépenser de l'argent dans des publicités Facebook et Twitter ? Dois-je sous-traiter ma gestion des médias sociaux ? Il y a tellement de réseaux sociaux, comment savoir lequel utiliser ? Défi #1 : Je ne dispose pas d'assez de... --- ### 11 astuces pour promouvoir sa chaîne YouTube > Quel est l'intérêt de publier une vidéo sur YouTube si elle n'est pas visionnée une seule fois? Voici 11 astuces pour promouvoir sa chaîne YouTube... - Published: 2016-08-16 - Modified: 2016-08-23 - URL: https://blog.hootsuite.com/fr/11-astuces-pour-promouvoir-sa-chaine-youtube/ - Categories: Stratégie - Tags: Français - : pll_wpml_342027 Quel est l'intérêt de publier une vidéo sur YouTube si elle n'est pas visionnée une seule fois ? C'est l'éternelle question que se pose tout spécialiste de marketing vidéo. Alors que 300 heures de vidéos sont mises en ligne chaque minute sur la plateforme, les entreprises doivent faire face à une forte concurrence pour faire passer leur message. On n'a cessé de vous le répéter, 2016 est l'année de la vidéo. De plus en plus d'entreprises accordent de l'importance au contenu vidéo. Vous devez donc réussir à vous démarquer des autres, avant que votre marque ne se noie dans la masse. La promotion de votre chaîne YouTube relève de l'art, et la frontière est mince entre un tableau qui reste dans l'anonymat et un chef-d'œuvre salué par tous. Le guide suivant va vous aider à promouvoir votre chaîne YouTube de façon à différencier vos vidéos des autres. Comment promouvoir sa chaîne YouTube 1. Créer des titres mémorables Quelle est l'une des premières choses que vous faites avant de vous décider à regarder ou non une vidéo sur YouTube ? Vous commencez très certainement par lire le titre de la vidéo. Si vous décidez d'accorder une minute de votre temps à regarder une vidéo, vous allez choisir celle dont vous êtes sûr du contenu. Autrement dit, le titre doit : Être court et concis Contenir des mots-clés dans sa description. Si le titre de votre vidéo est coupé ou confus, il y a fort à parier qu'aucun spectateur ne cliquera dessus.... --- ### How I Teach Social Media in My University Classroom > Social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. - Published: 2016-08-12 - Modified: 2016-09-07 - URL: https://blog.hootsuite.com/teach-social-media-university-classroom/ - Categories: Strategy - Tags: English - : pll_wpml_342178 Social media is one of my favorite classes to teach at the University of Louisville in Kentucky. It’s inspiring to see so many students who want to pursue a career in the fast-changing field. But social media is one of the most demanding, time-consuming, and challenging courses to teach and take at the university level right now. The social media landscape is always changing, and so too do the assignments, lessons, and syllabi. Professors and students alike have to work twice as hard (maybe even three times as hard) compared to other classes just to keep up with the industry. There are many ways to set up a social media class, but there are a few steps I take before each semester. First, I determine the focus of the class and what I want to cover. Is this going to be an introduction course or an advanced strategy course? Next, I break the semester down into different modules of areas to cover, such as introducing social media and ending the semester with future implications and trends. The last thing I do is add the specific assignments and tie in the relevant articles, resources, and videos I want the students to consume. There is a structure to the class with some room to adapt and change due to the evolution of social media trends. Types of classroom exercises I do The class I teach at the University of Louisville is framed more like a strategic communications capstone class. We work with... --- ### Comment gérer Instagram en seulement 20 minutes par jour > Si vous ne disposez que de 20 minutes par jour pour gérer votre compte Instagram, voici ce que Hootsuite vous conseille. Suivez le guide ! - Published: 2016-08-12 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/comment-gerer-instagram-en-seulement-20-minutes-par-jour/ - Categories: Stratégie - Tags: Français - : pll_wpml_339829 - Network: Instagram Entre la gestion de Facebook, de Twitter, de LinkedIn, de votre blog et de votre newsletter, votre emploi du temps pro est bien chargé et vous vous demandez comment gérer Instagram... car avec tout cas il ne reste plus beaucoup de temps pour ce réseau social pourtant souvent indispensable aux marques. Peut-être même que votre patron n'est pas encore convaincu que le réseau d'images le plus populaire du monde peut donner d'excellents résultats pour l'entreprise. Mais vous, vous l’êtes. Et il vous faut trouver la manière de le faire fonctionner avec efficacité. Bien que nous vous conseillerions de consacrer autant de temps à Instagram qu'aux autres réseaux sociaux, nous sommes conscients que cela n'est pas possible pour tout le monde. Que vous fassiez partie d'une petite équipe marketing ou que vous soyez à votre compte, vous devez gérer votre temps minutieusement. Et c'est la raison même de cette publication. Si vous ne disposez que de 20 minutes par jour pour gérer votre compte Instagram, voici ce que nous vous conseillons. Comment gérer Instagram en seulement 20 minutes par jour ? Planning rapide 3 minutes : Planifiez le contenu Remplissez votre calendrier de contenu Planifiez les légendes et les hashtags 4 minutes : Modifiez et publiez des images Modifiez les photos par lots à l'aide d'applications dédiées Limitez les publications à une ou deux images par jour 10 minutes : Engagement Répondez aux commentaires sur vos photos Aimez et commentez les photos de vos abonnés Utilisez l'onglet Explorer pour découvrir de... --- ### 19 profili Instagram per viaggiare: la lista (non) esaustiva > Instagram per viaggiare: quale migliore fonte di ispirazione per le vacanze? Ecco la lista (non) esaustiva dei migliori profili che ti faranno sognare. - Published: 2016-08-11 - Modified: 2016-10-26 - URL: https://blog.hootsuite.com/it/profili-instagram-per-viaggiare/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342148 Instagram per viaggiare? Sì, senza dubbio è il social migliore per condividere i propri scatti durante una vacanza. Ma non solo per condividerli. Molti lo usano anche per cercare una precisa destinazione e scoprire cose nuove da visitare quando si è sul posto. O addirittura, ancora prima, per trovare una meta per le vacanze scorrendo tra decine e decine di foto. Cosa offre di diverso dalle guide turistiche, o dalle immagini che possiamo trovare con una semplice ricerca in rete? Prima di tutto il fatto che è un flusso continuo di foto in real time. Certo, si possono anche pubblicare contenuti meno recenti, ma in linea di massima chi utilizza Instagram in vacanza lo fa per raccontare le proprie esperienze in diretta, come in un diario di viaggio formato digitale. Proprio per questo, le immagini risultano più “vere” e sono percepite come un ottimo strumento per cercare ispirazione in qualunque momento. Sei su un'isola sperduta della Grecia e vuoi scoprire qualche posticino carino dove mangiare? Cerca l'hashtag giusto, e all'improvviso ti sembrerà di trovarti già a tavola davanti a un piatto di matsata o pesce appena pescato, grazie al "menù illustrato" delle foto di chi ci è appena stato. Stai cercando una spiaggetta che non sia molto affollata, con l'acqua come dici tu e il vento che tira nella direzione giusta? Lascia stare le recensioni in rete, non sempre aggiornatissime: se sei fortunato, potrai controllare la situazione con i tuoi occhi, dalle foto di un altro Instagrammer che era lì... --- ### Lista de tareas de redes sociales para los lunes por la mañana > Para ayudarte a lo largo de tu día más exigente, hemos creado la lista de tareas de redes sociales para los lunes por la mañana. - Published: 2016-08-11 - Modified: 2018-07-03 - URL: https://blog.hootsuite.com/es/lista-de-tareas-de-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_58898 Los lunes pueden ser días frenéticos y difíciles mientras te pones al día después del fin de semana y te preparas para la semana que se avecina. En situaciones como esta, las redes sociales se mantienen normalmente en un segundo plano y ceden su asiento a los deberes del trabajo. Ahora bien, hay formas de prepararse para no quedarse atrás en los esfuerzos de redes sociales. Para ayudarte a lo largo de tu día más exigente, hemos creado la lista de tareas de redes sociales para los lunes por la mañana. Lista de Tareas Asegúrate de que el contenido sea publicado sin problemas (el contenido programado el viernes) Si alguna vez has tenido que escribir blogs, tuits, publicaciones de Facebook, Google+ y LinkedIn todo en un solo día sabes que esta puede ser una tarea muy complicada. Pero ¿un lunes por la mañana? Buena suerte. Para evitar esta situación, crea y programa la mayoría de tu contenido del lunes el viernes anterior. Normalmente, esto quiere decir que tendrás tres publicaciones de blog nuevas programadas para publicarse a diferentes horas de la mañana del lunes, con mensajes de apoyo en diferentes redes sociales también programados con anterioridad desde el publicador de Hootsuite. No crees contenido, recíclalo (confía en nosotros, hay mucho de donde elegir) Una vez que ya has compartido tu contenido preparado, ¿qué te queda? El bajón de las mañanas de los lunes no es que te ayude precisamente a rendir al máximo. Cuando sientas que no estás al cien... --- ### Le marketing d'influence sur Twitter au service de votre PME > Le marketing d'influence est l'un des grands sujets tendance marketing en 2016. En quoi Twitter peut vous y aider dans la stratégie digitale de votre PME? - Published: 2016-08-10 - Modified: 2016-08-16 - URL: https://blog.hootsuite.com/fr/le-marketing-dinfluence-sur-twitter-au-service-de-votre-pme/ - Categories: Stratégie - Tags: Français - : pll_wpml_342022 Cet article est paru en premier lieu sur le blog Twitter Small Business. Le marketing d'influence. Pour les entrepreneurs astucieux en phase avec les médias sociaux, il semblerait que les influenceurs soient le sujet tendance en 2016, et c'est bien naturel. En effet, une étude récente a démontré que le marketing d'influence rapporte en moyenne 11,20 $ pour chaque dollar dépensé en stratégie média. Les grandes marques qui travaillent avec les influenceurs renommés ne sont pas les seules à bénéficier du succès de cette publicité. Chaque public de niche a ses influenceurs attitrés. Quelle que soit la taille de votre entreprise, le marketing d'influence peut donc vous rendre de fiers services. Voici quatre conseils pour vous aider à démarrer. 1. Trouver des influenceurs efficaces Il est facile d'imaginer quelle célébrité ou quel personnage public vous verriez bien promouvoir votre entreprise, mais revenons sur terre : une pizzeria de quartier, même excellente, ne décrochera pas si facilement une campagne de publicité sur les médias sociaux avec Kim Kardashian. À la place, tracez le portrait-type d'une personne avec laquelle votre public est susceptible de s'identifier. Pour ce faire, lisez les tweets de vos clients, repérez quels types de contenu les intéresse et d'où il provient. Ces personnes sont vos influenceurs potentiels. Vous pouvez approfondir votre recherche en créant des personas de votre public. Plus vous en saurez sur vos clients, plus facilement vous découvrirez ce qui les influence. Une fois que vous aurez rassemblé des influenceurs potentiels, triez-les en fonction de leur... --- ### Digital Detox: riusciamo davvero a staccare la spina in vacanza? > Digital Detox: chi riesce davvero a staccare la spina in vacanza? Secondo uno studio di Intel, a sorpresa, sono i Millennial. - Published: 2016-08-09 - Modified: 2016-08-11 - URL: https://blog.hootsuite.com/it/digital-detox-staccare-la-spina-in-vacanza/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342087 Digital Detox in vacanza: uno studio recentemente condotto da Intel Security rivela che i Millennial sono la fascia più disposta a staccare la spina durante le vacanze. L’avresti mai detto? Sembra strano, in effetti, considerando che lo smartphone è ormai la protesi con cui ci muoviamo praticamente ovunque, e che questo vale soprattutto per i più giovani. Ma come si spiega allora questo risultato? Prima, forse, vale la pena fare un po’ di chiarezza con questi termini. Cosa si intende per Digital Detox? E chi sono i Millennial? Digital Detox e Millennial Il Digital Detox è, come suggerisce la traduzione dall'inglese, una disintossicazione dall'utilizzo eccessivo dei device elettronici. Un modo per uscire dalla dipendenza da smartphone, computer, social network e affini, e ritrovare quindi la dimensione "normale" della realtà. Sembra esagerato parlare in questi termini? Non lo è affatto, purtroppo. Ormai è da tempo che si parla di questa forma di dipendenza contemporanea, e basta guardarsi attorno per rendersi conto di quanto la nostra vita sia ormai un tutt'uno con... le notifiche. Notifiche di messaggi, notifiche dei social, notifiche delle email e persino notifiche di Pokémon da catturare nei dintorni. Che si tratti di lavoro o di vita sociale, ogni giorno sbuca qualcosa di nuovo, e noi cerchiamo disperatamente di avere tutto sempre sotto controllo. La FoMO - Fear of Missing Out - è appunto la paura di rimanere tagliati fuori, di perdersi qualcosa, a cui si cerca di porre rimedio stando connessi il più possibile. Ma per rimanere connessi... --- ### Influencer-Marketing: Einfluss statt Influencer! > Wer sich von der Masse abheben will, kann auf Influencer-Marketing nicht verzichten. Aber es hat sich einiges geändert. Worauf Marketer wirklich achten müssen. - Published: 2016-08-09 - Modified: 2016-08-11 - URL: https://blog.hootsuite.com/de/einfluss-statt-influencer/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_341743 Dieser Beitrag wurde ursprünglich auf LinkedIn veröffentlicht. Influencer-Marketing ist kein ganz neuer Hut und mittlerweile auch ein Thema für den Mittelstand. Doch der Hype um die Influencer ruft auch kritische Stimmen auf den Plan, die die Vorteile für Unternehmen genauer unter die Lupe nehmen. Und manchmal läuft die Arbeit mit Influencern alles andere als gut. Ein guter Anlass, sich einmal grundsätzlich mit dem Thema Einflussnahme zu beschäftigen, finden wir. Offen gesagt: Social Media ist nicht mehr ganz taufrisch. Facebook ist mittlerweile alt genug, um selbst ein Facebook-Profil zu haben. Und Twitter besucht die fünfte Klasse. Wir alle sind von Content derartig übersättigt, dass niemand mehr irgendetwas anklicken mag. Ernsthaft, wir sind an einem Punkt, wo faule Marketingleute alles kaputt machen. Wie es dazu kam? Nun ja, jeder von uns ist auf mindestens einer Social Media-Plattform angemeldet. Hinz und Kunz haben einen Instagram-Account. Und Ihre Mutter ist auf Woo Woo unterwegs. Auf der Adoptionskurve befinden wir uns am Ende der „späten Mehrheit“, sogar die Nachzügler sind mittlerweile online. Das betrifft auch die Marketing-Nachzügler – wer jetzt noch immer auf den Einsatz sozialer Medien verzichtet, hängt der Entwicklung extrem nach. Grafik: Wesley Fryer lizenziert unter CC BY-SA 2. 0 Die frühen Anwender und ihr Einfluss Was das alles mit den Influencern zu tun hat? Nun, Innovatoren und Early Adopter werden oft aufgrund ihres zeitlichen Vorsprungs zu „Influencern“. Und sie bringen der großen Mehrheit bei, wie sie mit dem jeweiligen „Ding“ umgehen müssen. Sie sind zur Autorität geworden – einfach, weil sie die... --- ### Utiliser Instagram en entreprise : guide d'introduction > Apprenez comment construire une stratégie Instagram, créer votre compte et les best practices d'Instagram en entreprise... - Published: 2016-08-06 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/utiliser-instagram-en-entreprise-guide-introduction/ - Categories: Stratégie - Tags: Français - : pll_wpml_339828 - Network: Instagram Si vous lisez cet article, c’est que vous vous êtes déjà rendu compte d'une chose fondamentale : Instagram est un réseau social absolument essentiel. Cette application de partage de photos n'est pas seulement importante pour les détaillants, les restaurants ou les agences de voyage. Instagram est l’un des outils de développement de marques le plus efficace à l’heure actuelle, et joue un rôle de plus en plus important pour tous les types de business. Instagram est désormais une plateforme où les personnes lambda peuvent découvrir et évaluer l'identité visuelle d'une entreprise. Sans une forte présence sur Instagram, les sociétés risquent d'être ignorées ou oubliées, principalement par la prochaine génération de consommateurs. En effet, Instagram est considéré par les adolescents américains comme étant LE réseau social le plus important. En prenant Instagram au sérieux, il est possible d'explorer une foule d'opportunités pour votre marque. Forrester a désigné Instagram le « roi de l'engagement digital », citant le fait que les publications Instagram des grandes marques ont généré un taux d'engagement par abonné de 4,21 pour cent. Cela signifie qu'Instagram a apporté à ces marques 58 fois plus d'engagement par abonné que Facebook et 120 fois plus que Twitter. Vous savez maintenant pourquoi votre entreprise doit être présente sur Instagram. Nous aborderons plus loin le « Comment » en vous présentant le processus d'élaboration d'une stratégie Instagram, la configuration de votre compte ainsi que les bonnes pratiques pour les marques. Continuez votre lecture et découvrez notre guide d'introduction sur l'utilisation d'Instagram dans... --- ### Arriva Instagram Stories: cos'è e come funziona > Arriva Instagram Stories, la nuova feature per creare slideshow di immagini e video temporanei, che durano solo 24 ore. Ecco la guida completa. - Published: 2016-08-04 - Modified: 2016-08-09 - URL: https://blog.hootsuite.com/it/instagram-stories-come-funziona/ - Categories: Strategia - Tags: Italiano - : pll_wpml_342067 Nel mondo dei social è appena arrivata un'ultima, rivoluzionaria, novità: si tratta di Instagram Stories, la feature di Instagram che consente di creare slideshow di immagini e video temporanei. Ti ricorda qualcosa? Di sicuro. Sia il nome che le caratteristiche richiamano molto, infatti, l'omonima feature di Snapchat: Stories, appunto. Com'è possibile? Sono davvero così simili? Vediamo più nel dettaglio di cosa si tratta. Scopri Instagram Stories: cos'è e come funziona Instagram Stories ti consente di condividere tutti i momenti della giornata che vuoi, senza obbligarti a tenerli nel profilo. Con questa feature, infatti, puoi creare slideshow di foto e video multipli - le Storie - che durano solo 24 ore e poi scompaiono (anche se puoi decidere di salvarle). Sembrerebbe così risolto un problema che spesso ci siamo trovati a fronteggiare: quello della mole smisurata di foto che scattiamo e vorremmo pubblicare sul nostro account, ma che alla fine rimangono stipate nella memoria del cellulare (o peggio ancora dell'hard disk, ergo nel dimenticatoio), per evitare la fastidiosa pratica dell'overposting. In effetti, non bisognerebbe mai eccedere nel pubblicare contenuti, soprattutto quando sono molto simili tra loro o ritraggono il medesimo soggetto. In termini di engagement, postare troppe foto una di seguito all'altra non è sicuramente la mossa migliore. E poi... quanti selfie in spiaggia (magari tutti uguali) possono sopportare i nostri follower? Con Instagram Stories, invece, puoi sentirti molto più libero di postare quello che vuoi, quando e quanto vuoi. Tanto poi sparisce tutto. Ma non solo. Puoi dare anche spazio... --- ### 18 extensions Google Chrome indispensables pour tout Marketeur > Découvrez 18 extensions Google Chrome pour tout marketeur digital qui vous feront gagner temps et productivité dans la gestion de vos activités digitales... - Published: 2016-08-03 - Modified: 2016-08-08 - URL: https://blog.hootsuite.com/fr/extensions-google-chrome/ - Categories: Stratégie - Tags: Français - : pll_wpml_341965 Nous savons ce que vous vous dites : « Encore une liste des meilleures extensions Google Chrome. Je les connais toutes. » C'est aussi ce que nous pensions. Cependant, de nouvelles extensions font, chaque jour, leur apparition et peuvent considérablement modifier les habitudes quotidiennes des professionnels du marketing des médias sociaux. De plus, certaines des extensions les plus populaires ont récemment été mises à jour. Découvrez ces 18 extensions Google Chrome à l'usage des professionnels du marketing digital, qui vous permettront de gagner du temps tout en en améliorant votre gestion de ces activités professionnelles qui vous coûtent plus d'énergie qu'elles ne le devraient. Le meilleur des extensions Google Chrome #1 - Momentum Arriver au bureau, allumer son ordinateur, et se retrouver face à une boîte mail qui déborde n'est certainement pas la meilleure façon de démarrer sa journée. Cette extension vous permettra de vous mettre dans le bon état d'esprit avant que ne vous submergent planification des publications, réponses aux abonnés, suivi des hashtags, création de nouveaux contenus, et toutes ces nombreuses autres tâches dont a quotidiennement la charge un responsable des médias sociaux. L'extension Momentum remplace votre page d'accueil « nouvel onglet » par une sublime photo qui change tous les jours, accompagnée d'un message personnalisé. Momentum vous permet également de vous fixer un objectif quotidien tout en surveillant votre liste de choses à faire. Ainsi, vous restez concentré toute la journée. La météo locale apparaîtra en haut à droite de votre écran, sur lequel vous trouverez également... --- ### 5 Tipps für mehr Engagement auf Instagram > Auf Instagram wünschen sich die Nutzer die Interaktion mit Marken sogar. Ein wahrer Traum für Marketer. Wir haben Tipps für mehr Engagement auf Instagram. - Published: 2016-08-01 - Modified: 2016-07-01 - URL: https://blog.hootsuite.com/de/mehr-engagement-auf-instagram/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_341549 Dieser Post wurde ursprünglich auf Creative Market veröffentlicht. Gerade ist es raus: Instagram verzeichnet aktuell 500 Millionen Nutzer. 300 Millionen Instagrammer sind täglich auf dem Fotonetzwerk unterwegs und mehr als 80% außerhalb der USA aktiv. Täglich werden mehr als 95 Millionen Fotos und Videos geteilt und 4,2 Milliarden Likes vergeben. Das ist eine gewaltige Entwicklung für eine Plattform, auf der ursprünglich Fotos von unserer letzten Mahlzeit verewigt wurden. Die Facebook-Tochter hat sich zu einem dynamischen Wirtschaftsfaktor für einige der größten Marken der Welt gemausert. Und die Akzeptanz des Netzwerks bei Nutzern und Unternehmen nimmt ungebrochen zu. Denn anders als in den meisten sozialen Netzwerken füllen die Instagram-Nutzer ihre Feeds gerne mit Marken-Content. Laut Forrester weist Instagram verglichen mit den anderen großen sozialen Netzwerken die höchsten Interaktions-Raten zwischen Marken und ihren Kunden auf. Ein soziales Netzwerk, in dem die Nutzer sich eine Interaktion mit Unternehmen sogar wünschen, klingt wie der wahr gewordene Traum jedes Marketing-Profis – aber von ganz alleine geht dieser Wunsch nicht in Erfüllung. Ihre Instagram-Fans erwarten, dass Sie auf Instagram genauso agieren wie jeder andere Nutzer auch: Richtig gute Fotos auf der Timeline posten, die Fotos anderer Nutzer kommentieren und generell Engagement zeigen. Sie haben keine Idee, wie Sie mit Ihrer Zielgruppe über „Gefällt mir“-Angaben und Kommentare hinaus interagieren können? Wir hätten da ein paar Methoden, mit denen Sie auf Instagram garantiert Eindruck machen. 1. Arbeiten Sie mit Influencern zusammen Wenn Sie die Sichtbarkeit Ihres Accounts erhöhen wollen, sollten Sie überlegen, andere einflussreiche Instagram-Nutzer und Accounts zu kontaktieren.... --- ### Le Tour de France 2015 sur Twitter en infographie > Le Tour de France 2015 sur Twitter en infographie par Hootsuite et UberVu: découvrez l'envers du décors du Tour de France vu par Twitter - Published: 2016-07-31 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/infographie-le-tour-de-france-2015-sur-twitter/ - Categories: Stratégie - Tags: Français - : pll_wpml_337005 Alors que la plus célèbre des courses cyclistes s’est achevée dimanche dernier à Paris après 3 semaines de compétition, Hootsuite s’est intéressé à des coulisses très particulières : celles des réseaux sociaux pendant le Tour de France, et plus particulièrement à celles de Twitter. Force est de constater que Christopher Froome s’est particulièrement illustré cette année. Grand gagnant du Tour après moult épisodes et buzz autour de sa performance, il sort également grand vainqueur sur Twitter. Un vrai coup double pour le Britannique ! Rien n’est passé entre les mailles du filet de Hootsuite et d’UberVu, son outil analytique: le nombre de mentions, les hashtags les plus utilisés, les coureurs les plus populaires et les plus actifs, les tweets qui ont fait le buzz... Découvrez l’infographie qui vous dévoilera l’envers du décors du Tour de France vu par Twitter. Le Tour de France 2015 sur Twitter en infographie: Le Tour de France 2015 sur Twitter en infographie Pour plus de détails sur UberVu, c'est par ICI Découvrez pourquoi Hootsuite Entreprise est le numéro 1 des plateformes de gestion des réseaux sociaux Demander une démo --- ### Tempo di vacanze? Ecco le migliori app per viaggiare > Tempo di vacanze? Stacca la spina ma rimani social utilizzando le migliori app per viaggiare, utili prima e durante la vacanza. - Published: 2016-07-28 - Modified: 2017-08-07 - URL: https://blog.hootsuite.com/it/le-migliori-app-di-social-travelling-per-le-tue-vacanze/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341995 Tempo di vacanze. C'è chi è già partito, chi è già tornato e chi ancora deve pianificare tutto in attesa di staccare completamente la spina. In ogni caso, per semplificarci la vita, ci sono una moltitudine di app per viaggiare che possono venire in nostro aiuto. Prima, durante e dopo. E tu? Sei in preda al panico da ultimo minuto? Stai cercando un modo rapido ed economico per muoverti in una grande città? Sei indeciso su quale ristorantino prenotare per una cena romantica in riva al mare? O ti senti solo, perché alla fine non è andata come doveva andare, e sei in cerca di compagnia o di qualcuno che ti faccia da Cicerone in giro per musei? Forse nessuna di queste opzioni, ma sei solo preoccupato per il lavoro che dovresti portare avanti e che invece rischia di accumularsi come un macigno al tuo rientro. Non disperare, a tutto c'è una soluzione. Ecco un elenco delle migliori app per viaggiare, pensato per rispondere a tutte le tue necessità, dalla più complicata alla più banale, con un denominatore comune: semplificarti la vita e rendere ancora più divertenti le tue vacanze. Perché, in fondo, di estate 2016 ce n'è una sola. E bisogna trascorrerla al meglio. Le migliori app per viaggiare #1 - TROVER Trover è un'ottima soluzione se sei in cerca di ispirazione. Ti consente di scoprire (e condividere) migliaia di immagini di luoghi da visitare, corredate di tutte le informazioni utili a pianificare il tuo itinerario. Funziona in modo... --- ### Instagram: statistiche e numeri che fanno la differenza (e confermano la sua importanza) > Con oltre 500 milioni di utenti attivi al mese, Instagram conferma la sua importanza nel panorama social attuale. Ecco i dati che lo dimostrano. - Published: 2016-07-27 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/it/instagram-statistiche-numeri-che-fanno-la-differenza/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341893 Nel mese di giugno Instagram ha tagliato il traguardo di 500 milioni di utenti attivi al mese. A meno di sei anni dalla sua nascita, si può ufficialmente dire che il social sia entrato nella sua fase di maturità. Sono tantissimi i cambiamenti che ha subito nel corso del tempo, e soprattutto nell’ultimo anno ci siamo dovuti abituare - a volte con piacere e altre volte un po' meno - ad una serie di novità che si sono susseguite a raffica una dietro l’altra. Ma quali sono i numeri che possono confermare la sua crescente rilevanza nel panorama dei social media? Non sempre è facile avere una visione d'insieme, perché esistono tantissimi studi sparsi disseminati in rete. In questo articolo raccogliamo le statistiche e i dati più significativi, in modo da avere una panoramica sullo stato attuale e le prospettive future di Instagram. 500 milioni di utenti al mese e 300 milioni tutti i giorni Il 21 giugno di quest'anno il blog ufficiale di Instagram ha annunciato di aver raggiunto i 500 milioni di utenti attivi al mese. Se si pensa che solo nel settembre 2015 erano 400 milioni, questo dato appare ancor più degno di nota. Inoltre, sono 300 milioni gli utenti che utilizzano il social quotidianamente. Niente male, vero? 95 milioni di contenuti e 4. 2 miliardi di like al giorno Un altro dato sorprendente riportato direttamente da Instagram. Ogni giorno, gli utenti pubblicano 95 milioni di foto e video e apprezzano oltre 4 miliardi di contenuti con... --- ### 11 clevere Arten, Ihren YouTube-Kanal zu promoten > Den eigenen YouTube-Kanal zu promoten kann schwierig sein, wenn man keine klare Strategie hat. Mit diesen praktischen Tipps und Tricks wird es einfacher. - Published: 2016-07-25 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/clevere-arten-ihren-youtube-kanal-zu-promoten/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_341425 Wie eine Umfrage des IfD Allensbach ergab, veröffentlichten bereits 2015 rund 2,9 Millionen Internetnutzer in Deutschland regelmäßig Videos auf YouTube. Das Video-Netzwerk ist gefragter denn je, denn Videos sind in der Gunst der Nutzer auf dem Vormarsch. Und zwar überall auf der Welt: YouTube selbst erklärt, dass satte 80% aller YouTube-Aufrufe von außerhalb der USA erfolgen. Unternehmen sollten sich also mit Video-Content und YouTube beschäftigen. Auch wenn Sie es schon tausendmal gehört haben (wahrscheinlich verfolgt Sie der „Skip Ad“-Button schon in Ihren Träumen): 2016 ist das Jahr der Videos. Es stellt sich wohl kaum noch jemand die Frag ob es sinnvoll ist, den YouTube-Kanal zu bewerben sinnvoll ist, sondern es eher, wie man dies am effektivsten tut. Doch was tun, wenn das schöne neue Video nicht gesehen wird? Bei den 300 Stunden Videos, die pro Minute auf YouTube hochgeladen werden, kann diese schiere Masse zu einem Problem für Unternehmen werden, die auf sich aufmerksam machen wollen. Das Bekanntmachen Ihres YouTube-Kanals ist eine Kunst – und zwar eine, die zwischen Buh-Rufen und Applaus für Ihren Video-Content entscheiden kann. In diesem Leitfaden zeigen wir Ihnen, wie Sie Ihren YouTube Kanal so promoten, dass Ihre Videos mit Sicherheit Aufmerksamkeit auf sich ziehen. So machen Sie Ihren YouTube Kanal bekannter 1. Aussagekräftige Titel Worauf achten Sie als erstes, wenn Sie überlegen, ob Sie sich ein YouTube-Video ansehen sollen oder lieber nicht? Wahrscheinlich auf den Videotitel. Wenn ich meine kostbare Zeit einem Video widme, dann wähle ich eines, das mir klipp und klar anzeigt, was... --- ### 4 outils d'analyse Instagram pour votre entreprise > Envie de connaître en détail les résultats de vos efforts sur Instagram? Ces outils d'analyse Instagram répondront à toutes vos interrogations ... - Published: 2016-07-25 - Modified: 2016-07-27 - URL: https://blog.hootsuite.com/fr/4-outils-danalyse-instagram-pour-votre-entreprise/ - Categories: Stratégie - Tags: Français - : pll_wpml_341645 Pour impressionner les foules, rien de tel que de déployer son savoir en matière d'outils d'analyse Instagram. Ok, c'est une blague. Mais si vous êtes responsable de la gestion des médias sociaux pour une marque, c'est un sujet avec lequel il va falloir vous familiariser. Après tout, vous passez beaucoup de temps à élaborer votre stratégie sur Instagram. Il est donc bien normal de vouloir connaître en détail les résultats de vos efforts ! Heureusement, les outils d'analyse Instagram répondront à toutes vos interrogations : « Qu'est-ce qui a suscité une réaction de la part des abonnés Instagram ? », « Mes vidéos Instagram ont-elles l'impact escompté » ou encore « Quels hashtags servent au mieux ma marque ? ». Vous pourrez ainsi repérer les tactiques et les contenus les plus efficaces et vous servir de ces résultats pour parfaire vos futures campagnes. Comme le dit l'adage, ce sont les bons outils qui font les bons ouvriers. Cela est tout aussi vrai pour Instagram. Pour vous faciliter la tâche, nous avons compilé ci-dessous une liste de nos outils d'analyse favoris. En plus de vous changer la vie, ces informations vous permettront également de subjuguer votre entourage en soirée ! Les outils d'analyse Instagram : de quoi s'agit-il ? Les personnes qui souhaitent mesurer leur réussite sur les médias sociaux devraient commencer par une analyse détaillée. Comme l'explique Gerard Recio, Responsable des coachs en médias sociaux de Hootsuite, « sans mesurer les résultats de vos efforts sur les médias sociaux, impossible... --- ### Comment utiliser Pinterest pour votre entreprise : le guide de référence > Nous voulons vous aider à mieux connaître le réseau de scrapbooking virtuel grâce à ce guide "Comment utiliser Pinterest pour votre entreprise : le guide de référence" - Published: 2016-07-23 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/guide-pinterest-pour-votre-entreprise/ - Categories: Stratégie - Tags: Français - : pll_wpml_339808 Vous souvenez-vous de votre première visite sur Pinterest ? Je parie qu'il y avait de très nombreuses images représentant de belles décorations d’intérieur, ou des plats incroyablement appétissants, ou peut-être même une mention spéciale pour un événement que quelqu'un organisait. Peu importe ce que vous avez trouvé, cela ne vous évoquait pas le mot « business ». Si vous avez mis Pinterest au placard après ces premières impressions, le moment est venu d’y porter un nouveau regard. Le réseau de découverte visuelle a le potentiel d'être votre meilleur outil d'e-commerce social: suivez le guide ! Selon une étude de commerce sociale de Shopify, le nombre de commandes via Pinterest a grimpé de 79 % depuis l'an dernier, la commande moyenne atteignant quasiment les 60 $. Pinterest est aussi un réseau social qui s'utilise principalement sur les appareils mobiles, 80% du traffic venant d'un mobile. Les derniers chiffres ont également montré que Pinterest fournit chaque année 1,5 trillions de recommandations aux utilisateurs et que 2/3 des contenus épinglés proviennent de sites web d’entreprises. Bien que, pour les utilisateurs, Pinterest n’apparaît pas immédiatement comme un outil formidable pour générer des ventes, il peut être l'un des meilleurs moyens de mettre en valeur les produits et services de votre entreprise. Nous avons déjà évoqué des marques qui ont une longueur d’avance grâce à leur Pinterest, et mis en avant les utilisations les plus créatives de tableaux d'épingles. Nous voulons maintenant vous aider à mieux connaître le réseau de scrapbooking virtuel et vous apprendre... --- ### Stratégie de marketing événementiel sur les médias sociaux : avant, pendant et après > Pour atteindre vos objectifs, voici une stratégie de marketing événementiel sur les médias sociaux prévue pour avant, pendant et après l'événement. - Published: 2016-07-15 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/strategie-de-marketing-evenementiel-sur-les-medias-sociaux-avant-pendant-et-apres/ - Categories: Stratégie - Tags: Français - : pll_wpml_339807 Avez-vous déjà organisé un événement et assuré sa promotion sur Facebook ? C'est du marketing événementiel sur les médias sociaux, mais cela va bien au-delà du simple fait d'amener vos amis à cliquer sur « Participer ». Les médias sociaux font partie intégrante de la façon dont les gens vivent presque tous les événements désormais. Si vous êtes un marketeur, cela implique de tirer avantage de votre stratégie de marketing événementiel pour découvrir de nouvelles opportunités . Tout ce qu’il vous faut, c’est un plan et les bons outils. Ce qui est génial avec les médias sociaux, c'est que la taille de votre événement ne détermine pas le niveau de réussite que vous pouvez atteindre en intégrant la dimension sociale. Que vous organisiez un événement de networking avec une centaine de professionnels ou un festival de musique avec des milliers de participants, les médias sociaux peuvent vous aider à faire passer le mot et à vous connecter à votre public. Pour atteindre vos objectifs, vous devez avoir une stratégie de marketing événementiel prévue pour avant, pendant et après l'événement. Voici comment tirer avantage des médias sociaux à chaque étape. Comment incorporer les médias sociaux dans votre stratégie de marketing événementiel... Avant l'événement 1. Imaginez un hashtag de marque unique, court et facile à retenir C'est là un élément essentiel de notre stratégie de marketing événementiel ; toutes les informations utiles, les interactions sur les médias sociaux, la promotion et les campagnes seront suivies en utilisant ce hashtag. Il est donc... --- ### Social Media ist messbar: Die 26 wichtigsten Social Media-KPIs für Ihr Marketing > Durch das Messen Ihrer KPIs können Sie Ihre Ressourcen so optimieren, dass sie echte Werte für Ihre Organisation darstellen. Die 26 wichtigsten Social Media-KPIs finden Sie hier. - Published: 2016-07-15 - Modified: 2018-06-18 - URL: https://blog.hootsuite.com/de/die-wichtigsten-social-media-kpis/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340638 Ihre Chefin (oder Ihr Boss) interessiert sich vielleicht (noch) nicht dafür, wie viele neue Fans und Follower Sie mit Ihrer aktuellen Kampagne auf Facebook, Instagram & Co. begeistern konnten. Aber eines ist sicher: Sie (oder er) will garantiert wissen, was Ihre Social Media-Aktivitäten dem Unternehmen ganz konkret bringen. Genau an diesem Punkt kommen die Leistungskennzahlen (KPIs = Key Performance Indicators) ins Spiel, mit denen sich Werte wie Bekanntheit, die Meinung der Kunden über Ihre Marke oder die konkrete Auswirkung Ihrer Arbeit auf die Unternehmensgewinne messen lassen. Wenn Sie nützliche Social Media-KPIs ausfindig machen, können Sie damit aber nicht nur Ihre Erfolge sichtbar machen, sondern auch feststellen, ob eine Ihrer Kampagnen ihr Ziel verfehlt hat. Diese Social Media-KPIs sollten Sie messen Durch das Beobachten und Messen Ihrer KPIs können Sie sich darauf konzentrieren, sämtliche Ihrer Ressourcen so zu optimieren, dass sie echte Werte für Ihre Organisation darstellen. Um zu wissen, an welchen Punkten Sie mit Ihrer Strategie zur Social Media-Messung anfangen sollten, möchten wir Ihnen im folgenden einige KPIs empfehlen, die Sie auf Ihre geschäftlichen Ziele zuschneiden können. Social Media-Präsenz Der erste Bereich, den Sie sich genauer ansehen und messen sollten, ist die Social Media-Präsenz Ihrer Marke oder Organisation. Wie gut ist Ihr Unternehmen in den sozialen Medien sichtbar? Wie viele Menschen sprechen über Ihre Organisation, Ihr Produkt oder Ihren Service? Diese Fragen können Sie beantworten, wenn Sie sich die folgenden KPIs genauer ansehen. 1. Follower und Fans Dabei handelt es sich um die leicht ermittelbare Anzahl jener Social Media-Nutzer, die... --- ### Immagini gratis: 20 siti da cui puoi scaricarle > Cerchi immagini gratis da utilizzare sui social media? Ecco i 20 migliori siti da cui scaricarle, senza sprecare tempo e denaro. - Published: 2016-07-14 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/immagini-gratis-20-siti-da-cui-scaricare/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341749 Per molti social media manager e per chi si occupa di content strategy, uno dei compiti più impegnativi è trovare l'immagine giusta per i propri post. Le immagini sono importantissime e non vanno mai sottovalutate, perché, soprattutto sui social, sono una delle principali fonti di engagement. A meno di non voler pagare cifre elevate per accedere ad un database, però, trovare delle belle immagini gratis può richiedere parecchio tempo, soprattutto quando si tratta di un'attività da svolgere quotidianamente. Per aiutarti a risolvere il problema, abbiamo stilato quindi un elenco di 20 siti di foto d'archivio gratuite. Ti consigliamo di aggiungerli ai tuoi preferiti, in modo da poterli ritrovare rapidamente ogni volta che ne avrai bisogno. Prima, però, facciamo un po' di chiarezza sul tipo di utilizzo che potrai fare delle immagini a disposizione. Creative Commons Zero È importante conoscere i diversi tipi di licenze e copyright per le immagini disponibili. Non è sempre facile sapere se si è legalmente autorizzati a usare o modificare un'immagine trovata online per uso personale o commerciale, per cui il Creative Commons Zero è particolarmente importante. Secondo quanto riportato sul sito Creative Commons, la licenza CC0 “consente a uomini di scienza, educatori, artisti e altri creatori o titolari di contenuti protetti da copyright o contenuti in un database di rinunciare ai diritti sul proprio lavoro, rendendolo quanto più possibile di pubblico dominio, di modo che altri possano proseguire, ampliare o riutilizzare il loro operato per lo scopo desiderato, senza le limitazioni imposte dalle leggi sui... --- ### 11 outils utiles de surveillance des médias sociaux > Pour vous aider à choisir parmi les outils de surveillance des médias sociaux, nous avons listé 11 outils qui vous seront utiles pour bien démarrer... - Published: 2016-07-12 - Modified: 2016-07-18 - URL: https://blog.hootsuite.com/fr/11-outils-utiles-de-surveillance-des-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_341642 Cet article est une version mise à jour d’une publication publiée à l’origine en mars 2015 sur notre blog anglais. Depuis l’avènement des médias sociaux, les gens peuvent s’exprimer sur les entreprises, les marques et d’autres personnes. En bref, ils peuvent donner leur avis sur tout et à tout le monde. Que les opinions exprimées soient positives ou négatives, cela ne scelle pas votre destin sur les médias sociaux. C’est la manière dont votre entreprise « écoute » et répond à ces publications sur les médias sociaux qui va dicter l’influence de ces opinions sur votre présence sur Internet et votre image de marque. La surveillance des médias sociaux (aussi appelée le social listening) vous permet de mieux connaître vos clients, concurrents et les leaders d’opinion de votre secteur. Pour tirer le meilleur parti de l’écoute des médias sociaux, vous devez surveiller plusieurs canaux et être toujours à l’affût des nouvelles opportunités. Toutefois, ces méthodes prennent du temps et nécessitent les bons outils. Pour vous aider à choisir parmi les outils de surveillance des médias sociaux, nous avons fait la liste des 11 outils qui vous seront utiles pour bien démarrer, et qui sont tous disponibles dans le Répertoire des applications ou dans votre tableau de bord Hootsuite. Voici 11 outils très utiles de surveillance des médias sociaux #1 - Reddit Keyword Monitor Pro Avec plus de 234 millions d’utilisateurs uniques et 8 milliards de pages vues par mois, surveiller votre marque sur Reddit devrait faire partie de votre stratégie... --- ### Die 10 erfolgreichsten deutschen Unternehmen auf Instagram > Wir haben eine Liste der 10 erfolgreichsten deutschen Unternehmen auf Instagram zusammengestellt und geschaut, was diese so erfolgreich macht. - Published: 2016-07-12 - Modified: 2016-07-07 - URL: https://blog.hootsuite.com/de/unternehmen-auf-instagram/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_341683 Haben Sie sich schon einmal dabei ertappt, wie Sie verträumt in Ihrem Handy durch alte Fotos scrollen und auf einmal sind die 15 Minuten Busfahren wie im Flug vergangen? Bilder erwecken in uns Emotionen und Erinnerungen, Sehnsüchte und Inspiration. Kein Wunder also, dass Foto-Sharing-Plattformen immer beliebter werden. Gerade erst gab Instagram bekannt, die magische Nutzerzahl von 500 Millionen geknackt zu haben. In Deutschland sind hier immerhin 9 Millionen Menschen aktiv. Auch mehr und mehr Unternehmen haben Instagram für sich entdeckt. Kaum ein anderes soziales Netzwerk verbucht soviel Interaktion wie die Foto-Plattform, ergab eine Forrester Studie. Die Möglichkeiten des Storytelling sind hier fast unbegrenzt und eignen sich ideal zur Steigerung der eigenen Reichweite. Ein einheitliches Erfolgsrezept für Instagram gibt es zwar nicht, allerdings darf man sich von den Accounts anderer inspirieren lassen. Wir haben die magische Nutzerzahl einer halben Milliarde zum Anlass genommen, uns einmal die deutschen Unternehmen auf Instagram anzuschauen. Hier sind 10 der erfolgreichsten deutschen Unternehmen auf Instagram. 1. DM Mit seinen aktuell 766. 000 Followern hat DM die mit Abstand größte Anhängerschaft deutscher Unternehmen auf Instagram und eine unglaublich hohe Reichweite. Und die Followerzahlen wachsen rasant. Der Drogeriemarkt postet im Durchschnitt einmal täglich vor allem Fotos der eigenen Produkte. Ein Blick auf den Account zeigt ganz klar, warum DM auf Instagram die Nase vorn hat. Der hohe visuelle Standard der Inhalte hat längst nichts mehr mit der ursprünglich für Instagram angedachten Amateur-Fotografie zu tun und kommt ohne die Instagram-eigenen Filter aus. Außerdem setzt DM nicht nur auf Bild-Content... --- ### Gestion de crise sur les médias sociaux : quel plan d’action? > Une crise sur les médias sociaux peut s'avérer complexe et long à gérer si aucun plan d'action n'a été mis en place au préalable. Quelle stratégie adopter? - Published: 2016-07-11 - Modified: 2016-07-12 - URL: https://blog.hootsuite.com/fr/gestion-de-crise-sur-les-medias-sociaux-quel-plan-daction/ - Categories: Stratégie - Tags: Français - : pll_wpml_341641 Sur les médias sociaux, s’il y a bien une chose qui se répand plus vite que la rumeur d’un nouvel album de Céline Dion, ce sont bien les indignations publiques. En fait, d’après le New York Times, « la colère est l’émotion qui se propage le plus facilement sur les médias sociaux. » Cela signifie qu’un petit problème isolé au niveau local peut vite se transformer en grande crise mondiale, une chose que les marques redoutent. Avec une bonne préparation et une bonne stratégie, les médias sociaux peuvent s’avérer de bons outils pour détecter les crises potentielles au moment où elles émergent et pour les gérer de manière efficace afin de minimiser les impacts sur votre marque et votre entreprise. Voici comment procéder. Comment se préparer à une crise sur les médias sociaux La seule raison pour laquelle la phrase « espérons que ça ira mais préparons-nous au pire » est devenue quelque peu cliché, c’est que c’est un très bon conseil. Après tout, le pire moment pour décider comment gérer une crise sur les médias sociaux, c’est en pleine crise. Voici deux bonnes façons de vous préparer : 1. Créer un plan de gestion de crise sur les médias sociaux Lorsque vous avez un plan de gestion de crise mis en place à travers toute l’entreprise, vous serez en mesure de réagir rapidement et efficacement lorsqu’une crise émerge. Au lieu de perdre du temps à débattre sur la meilleure façon de procéder sur les médias sociaux, vous pourrez réagir... --- ### Ce qu'il ne faut pas publier sur les médias sociaux : 5 questions à vous poser avant de publier > Nous vous avons préparé ce schéma pratique, ainsi qu'une liste des 5 questions à se poser avant de publier sur les médias sociaux pour vous aider dans votre recherche. - Published: 2016-07-08 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/5-questions-avant-de-publier/ - Categories: Stratégie - Tags: Français - : pll_wpml_339806 Dans les premières années des réseaux sociaux, il était difficile d'imaginer que l'on puisse licencier pour des publications sur les médias sociaux. Aujourd'hui, la recherche de « licencié pour un tweet » en anglais sur Google renvoie plus de 30 millions de résultats, qui ne sont que de bons exemples de ce qu'il ne faut pas publier sur les médias sociaux. Si vous voulez éviter des ennuis avec votre patron, de tomber en disgrâce aux yeux de centaines de fans ou de coûter des millions de frais de justice à votre employeur, vous devriez tenir compte de ces avertissements. Nous avons parlé de plusieurs risques évitables dans la partie 2 de nos articles Ce qu'il ne faut pas faire et Ce qu'il ne faut pas faire : partie 2. Dans les commentaires il nous a été partagé quelques exemples supplémentaires de faux pas sur les médias sociaux, notamment la non-réponse par certaines marques aux questions des clients sur des canaux sociaux, ou l'utilisation irréfléchie et discutable d'un hashtag de marque. Il est difficile d'en dresser une liste exhaustive. Il faudrait que nous mettions à jour chaque semaine nos publications sur « ce qu'il ne faut pas faire » pour pouvoir tout couvrir, dans la mesure où de nouveaux exemples surgissent chaque jour dans le fil d'actualité des médias sociaux et de la blogosphère. Plutôt que de continuer à citer des exemples, dans cette publication, nous voulons vous offrir une méthodologie pour veiller à ce que votre marque n'apparaisse pas dans... --- ### YouTube für Unternehmen: So richten Sie einen YouTube-Account für Ihre Firma ein > Obwohl YouTube für Unternehmen ein effektives Marketing-Tool darstellen kann, wird es noch oft vernachlässigt. Wir helfen auch bei den ersten Schritten. - Published: 2016-07-08 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/youtube-fuer-unternehmen-account-einrichten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_341445 Video ist King. Das haben Marktforscher und Vordenker (auch unser CEO) für 2016 prognostiziert, und die ständig wachsende Vorliebe der Social Media-Nutzer für bewegte Bilder gibt ihnen recht. Obwohl YouTube für Unternehmen ein ideales Marketing-Tool ist, sind Marken hierzulande noch etwas zurückhaltend, wie die Online-Marketing-Rockstars Ende letzten Jahres berichteten. So kamen die 30 Marken mit den meisten Views aus den Bereichen TV, Musik, Sport, Auto und Film. Deren Inhalte wurden nicht unbedingt für YouTube produziert, sorgten aber aufgrund der Themen für hohe Abrufzahlen auf der größten Video-Plattform der Welt. Sie müssen jedoch kein TV- oder Musik-Produzent sein, um auf YouTube einzusteigen. Wenn Sie darüber nachdenken, einen YouTube-Account für Ihr Unternehmen zu eröffnen, sind Sie bereits auf der richtigen Spur, denn der Einstieg lohnt sich für jedes Unternehmen. Schon die Zahlen sprechen für sich: Die Plattform hat mehr als eine Milliarde regelmäßige Nutzer und erreicht mehr Personen in den Gruppen der 18 bis 34- beziehungsweise 18- bis 49-Jährigen als irgendeines der großen US-Kabel-TV-Netzwerke. Kurz gesagt: YouTube ist eine ziemlich große Sache. Nachdem YouTube nun auch in Hootsuite integriert ist, haben Sie noch einen Grund mehr, auf den YouTube-Zug aufzuspringen. Dank der Integration ist es nämlich ganz einfach, Videos hochzuladen oder vorauszuplanen und sie anschließend in diversen sozialen Netzwerken zu teilen. Sie können die Kommentare zu Ihren Videos überwachen und verwalten oder Video-Content anderer Nutzer finden – alles über ein einziges Tool. Bereit, mit dem YouTube-Account für Ihr Unternehmen loszulegen? Dann folgen Sie uns hier Schritt für Schritt. Zunächst einmal sollten Sie... --- ### GIF: quanto ne sai? Ecco qualche curiosità > GIF, sempre più popolari sui social. Ma quanto ne sai sull'argomento? Ecco qualche curiosità. Prima fra tutte: come si legge? - Published: 2016-07-07 - Modified: 2017-05-30 - URL: https://blog.hootsuite.com/it/gif-quanto-ne-sai-qualche-curiosita/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341646 Tutti pazzi per le GIF. Ormai quotidianamente i social sono invasi da un numero spropositato di questi adorabili... Video? O immagini? Sappiamo tutti cosa sono, ma come potremmo definirle, esattamente? Il significato dell’acronimo inglese può forse venirci in aiuto: GIF significa "Graphic Interchange Format", ossia, traducendo in italiano, formato grafico di interscambio. Ok, forse non suona proprio benissimo e siamo rimasti con gli stessi dubbi di prima. Se con parole più semplici dovessi spiegare alla nonna di cosa si tratta (sempre che tu non abbia una nonna super geek), forse potresti dirle che le GIF sono delle simpatiche immagini animate; al tuo amico che ancora non sa cosa sono (aspetta, davvero? ), potresti dire invece che sono dei brevissimi frammenti video che si ripetono in loop, utilizzati per comunicare con rapidità ed efficacia anche senza audio. Un po' come accade con emoji e reactions, insomma, ma in modo senza dubbio più divertente e creativo. Per il resto, quanto sai sulle GIF? Scopriamo qualche curiosità che le riguarda. GIF, quanti anni hai? Le GIF stanno spopolando in questi ultimissimi anni, soprattutto da quando è molto più semplice per tutti crearle e condividerle sui social. Se sei nato nel millennio scorso, forse, ti ricorderai che in realtà le GIF hanno molti più anni di quelli che dimostrano. Anche se "GIF" è stata la parola dell'anno nel vicino 2012, per risalire all'origine di questo formato bisogna tornare parecchio indietro. Addirittura al 1987: l'anno in cui la compagnia CompuServe introdusse il formato adatto alle... --- ### Comment créer un Geofilter personnalisé sur Snapchat > Que votre entreprise utilise ou non Snapchat, le Geofilter à la demande est un moyen passionnant (et abordable) de tester le marketing sur ce réseau social. - Published: 2016-07-07 - Modified: 2017-10-19 - URL: https://blog.hootsuite.com/fr/comment-creer-un-geofilter-personnalise-sur-snapchat/ - Categories: Stratégie - Tags: Français - : pll_wpml_341626 Cet article a été traduit et adapté de l'original rédigé par Kendall Walters et publié sur notre blog anglais Une campagne publicitaire sur Snapchat est loin d'être bon marché : elle peut vous coûter plusieurs centaines de milliers d'euros. Mais ça, c'était avant. Souvenez-vous: le 22 février dernier, Snapchat a lancé une nouvelle fonctionnalité qui permet aux entreprises de toutes tailles de créer des Geofilters personnalisés que les utilisateurs peuvent ajouter à leurs Snaps. Ces Geofilters à la demande de l'application de messagerie sont accessibles aux entreprises (et aux particuliers) dès 5$, ce qui en fait une offre exceptionnelle. Comme l'a expliqué Snapchat dans son article annonçant cette nouvelle fonction : « Les Geofilters à la demande vous permettent de créer et publier un Geofilter pour votre fête, votre mariage, votre entreprise ou n'importe quel autre lieu ou événement. Il s'agit d'aider vos amis et clients à illustrer d'une manière amusante leurs Snaps, où qu'ils se trouvent ! » Le prix dépend de différents facteurs, notamment la taille de votre périmètre virtuel (zone dans laquelle le Geofilter est actif) et la période choisie. D'après les Recommandations pour les Geofilters, ces filtres peuvent couvrir une zone de 1 800 à 460 000 m². Si ces chiffres ne vous parlent pas, imaginez une zone allant d'une partie d'un quartier à plusieurs quartiers. Les filtres peuvent rester actifs entre une heure et un mois. Attention, plus cette durée est longue, plus le filtre est coûteux. https://youtu. be/E_ZjEeEez_0 Que votre entreprise utilise ou non... --- ### 15 tool per immagini che faranno la differenza sui social > Ecco i migliori tool per immagini da utilizzare sui social: semplici da usare, ti faranno risparmiare tempo e realizzare ottimi contenuti visual. - Published: 2016-07-06 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/15-tool-per-immagini-social/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341557 Tool per immagini da utilizzare sui social: non bastano mai, vero? Se sei in cerca di qualche strumento che faccia la differenza e ti aiuti a esprimere al meglio la tua creatività, questo articolo fa al caso tuo. L’aspetto visual gioca da sempre un ruolo fondamentale nella comunicazione e nel marketing, ma negli ultimi anni è diventato fondamentale anche per i contenuti che popolano i feed dei nostri profili social. Ormai è cosa nota: un post con contenuti visivi genera, in linea di massima, molto più engagement rispetto ad uno con solo testo. Facci caso. Se vedi un’immagine che ti incuriosisce, o che semplicemente attira la tua attenzione anche solo per i colori, non sei più predisposto a leggere il contenuto del post? I dati dell’ultima ricerca che ti interessa non sembrano meno noiosi se c'è un'infografica che ti offre una panoramica chiara e immediata? Diciamo la verità: le immagini sui social sono spesso un lasciapassare. Al contrario, i post con solo testo possono rappresentare un semaforo rosso quando dobbiamo decidere cosa leggere nel mare magnum dei contenuti condivisi. Pensiamo poi all'importanza delle immagini di qualità su Pinterest o su Instagram, i social visual per eccellenza. Content is king. Quante volte l’abbiamo sentito ripetere? Eppure, forse, è arrivato il momento di introdurre una piccola variante: data l’importanza che ricopre la comunicazione visiva sui social media, possiamo dire senza dubbio che visual content is the new king. Non ce ne voglia Bill Gates. Per chi lavora quotidianamente sulla produzione di contenuti,... --- ### Demografie-Kurs: Wie Sie jeden mit Social Media-Kampagnen erreichen > Die Ansprache der richtigen demografischen Gruppe ist wesentlich für den Erfolg einer Social Media-Kampagne. Wo sich die verschiedenen Generationen aufhalten. - Published: 2016-07-06 - Modified: 2016-07-05 - URL: https://blog.hootsuite.com/de/jeden-mit-social-media-kampagnen-erreichen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340876 Ein wesentliches Element für den Erfolg einer Social Media-Kampagne ist – so banal wie wahr – die Ansprache der adäquaten demografischen Gruppe. Das gilt auch für Social Media-Kampagnen. Aber wo halten sich die verschiedenen Generationen der Social Media-Nutzer am liebsten auf und was erwarten sie sich – wenn überhaupt – von Social Media-Werbung? Grund genug, das Verhalten und die Wünsche der wichtigsten Zielgruppen einmal genauer zu beleuchten. Der Begriff „Social Media-Kampagne“ ist sehr weit gefasst – und damit einer der umfassendsten im Marketing. Er beschreibt Social Media-Initiativen jeder Größe, von gigantischen, plattformübergreifenden Agenturkampagnen wie „Dove’s Real Beauty“ bis hin zur kleinsten Anmeldung für einen unabhängigen Newsletter. Und das ist auch gut so. Es zeigt nämlich, dass Social Media-Kampagnen für Unternehmen und Organisationen aller Art funktionieren; daher ist es auch für jeden sinnvoll, Zeit und Geld darin zu investieren. Mit Social Media-Kampagnen kann man alle Arten von Kunden ansprechen. Sie eignen sich perfekt dafür, jede Zielguppe zu erreichen, unabhängig von Alter, Geschlecht oder anderen Unterscheidungsmerkmalen. Unterschiedliche demografische Zielgruppen halten sich zwar auf jeweils anderen Netzwerken auf; mit unterschiedlichen Kampagnen werden Sie jedoch erreichen können, dass jeder Teil Ihrer Anhängerschaft mit Ihnen interagiert. Und hier erfahren Sie, wie Sie mit einer Social Media-Kampagne jede demografische Gruppe erreichen. Generation Z (ca. 13–19 Jahre) Foto: Glasseyes View unter CC BY 2. 0 Niemand nutzt die sozialen Medien so wie die Generation Z. Die Jugendlichen dieser Gruppe sind weniger auf Facebook aktiv als etwas ältere junge Menschen – und twittern weniger als die etwas jüngeren... --- ### Google Plus for Business: How to Put the Platform to Work For Your Brand > How to create a Google Plus page, and increase business opportunities across all of Google’s products. - Published: 2016-07-05 - Modified: 2019-01-07 - URL: https://blog.hootsuite.com/create-a-google-plus-page/ - Categories: Strategy - Tags: English - : pll_wpml_49452 UPDATE: Google will shutdown Google+ in 2019. But Google My Business continues to grow and delivery huge value for brands. Check out our guide to using the social network here. If you have been using other social networks in favor of Google Plus, your business could be missing out on some very important benefits. In the last few years the network has undergone some major updates—including the way it helps businesses connect with customers and prospects. This guide will give you a quick primer on everything you need to know about Google Plus and how to put it to work for your brand. Why Google Plus for business? Like all social networks, Google Plus, also known as Google+, presents an opportunity to connect with a community of customers and fans. Unlike other networks, Google Plus has significant impact on SEO and search traffic volume. Here’s why you should pay attention: Local search results Google Plus Pages for businesses are now managed through Google My Business, a platform that makes it easy for customers to find and connect with your company. Google My Business uses Search, Maps, and Google Plus to make your brand more visible in local search results. For example, when I search “coffee shops Seattle,” Google Plus listings are at the top of my search with all the relevant information: Screenshot via Google Search. If you’re hoping to make your company more discoverable (and easy to locate geographically) Google has handed you the tools you need on a... --- ### 26 KPI des médias sociaux incontournables pour les spécialistes du marketing > Comment mesurer l'activité des médias sociaux et leur ROI? Pour y répondre nous avons listé 26 KPI des médias sociaux incontournables pour tout marketeur... - Published: 2016-07-05 - Modified: 2016-07-11 - URL: https://blog.hootsuite.com/fr/26-kpi-des-medias-sociaux-incontournables-pour-les-specialistes-du-marketing/ - Categories: Stratégie - Tags: Français - : pll_wpml_341556 Comment mesurer l'activité sur les médias sociaux ? Si vous êtes un spécialiste du marketing sur les médias sociaux, votre responsable vous a très certainement demandé de présenter des chiffres illustrant les résultats de vos efforts. Vous vous demandez peut-être comment mesurer des valeurs telles que la notoriété, l'opinion des clients sur votre marque ou le résultat de vos activités sur le chiffre d'affaires de l'entreprise. Mais n'ayez crainte, les indicateurs clés de performance (plus généralement appelés KPI en anglais qui signifie Key Performance Indicator) vont vous sauver la mise. En connaissant les KPI des médias sociaux les plus utiles, vous pouvez non seulement suivre vos réussites, mais également identifier les campagnes qui ont manqué leur objectif. Voici les principaux KPI des médias sociaux à suivre absolument: En surveillant et mesurant vos KPI des médias sociaux, vous pouvez ajuster votre attention et vos efforts afin d'optimiser toutes vos ressources qui présentent le plus d'intérêt pour votre entreprise. Toutefois, il peut être difficile de savoir par où commencer pour mettre sur pied sa stratégie des médias sociaux. Pour vous aider, nous vous proposons donc une liste de KPI des médias sociaux que vous pouvez personnaliser en fonction de vos objectifs commerciaux. Présence sur les médias sociaux La présence de votre marque ou de votre entreprise sur les médias sociaux constitue le premier point à analyser et mesurer. Dans quelle mesure votre entreprise est-elle représentée sur les réseaux sociaux ? Combien de personnes parlent de votre entreprise, de votre produit ou de... --- ### Social Media-Werbestatistiken: XXL-Wissen für Social Media-Werber > Werbung in den sozialen Medien wird (noch) unterschätzt, Doch die Budget werde kräftig wachsen. Social Media-Ads performen deutlich besser, als traditionelle Online Werbung. - Published: 2016-07-04 - Modified: 2016-07-01 - URL: https://blog.hootsuite.com/de/social-media-werbestatistiken/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340871 Social Media-Werbung wird (noch) unterschätzt. Doch die Budgets werden kräftig wachsen, weil Social Media-Ads schon heute deutlich besser performen, als traditionelle Online-Werbung. Die Themen, über die sich Social Media-Manager heutzutage am häufigsten austauschen, sind erstaunlicherweise diese: Social Media-Werbung – und Emojis. Bei letzteren handelt es sich um eine Kollektion aus gelben Gesichtern, zufälligen Symbolen und Tacos (endlich! ); erstere hingegen werden sich wahrscheinlich stark auf Ihr Marketingbudget für 2016 und die Jahre danach auswirken. Dieser Post wird sich daher der Social Media-Werbung widmen, (obwohl wir gute Emojis durchaus zu schätzen wissen. ) Es scheint, als würde jeden Monat mindestens ein soziales Netzwerk ein neues Social Media-Werbeinstrument einführen. Facebook, Twitter und LinkedIn sind ja in dieser Hinsicht schon seit langem aktiv, aber auch Instagram und Snapchat holen langsam, aber sicher auf. Die rasante Zunahme an Werbemöglichkeiten hat viele Marken vor die Qual der Wahl gestellt – und in eine Aufholdjagd gestürzt, um den Zug der Zeit nicht zu verpassen. Wenn Sie noch immer nicht genau wissen, warum Sie Geld in Ihre Social Media-Kampagnen investieren sollten, dann lassen Sie sich von unserer langen Liste der Social Media-Werbestatistiken überzeugen. Social Media-Werbung – Nutzungsstatistiken Social Media-Anzeigen machen nur ca. 14 Prozent der digitalen Werbeausgaben aus. Da wollen wir Sie also mit Unmengen an Social Media-Werbestatistiken versorgen – und warum beginnen ausgerechnet mit dieser? Sollten wir Ihren Enthusiasmus etwas ausgebremst haben, entschuldigen wir uns dafür; aber diese erste statistische Tatsache ist notwendig, damit wir wissen, wovon wir im Folgenden eigentlich reden. Social Media-Werbung ist immer... --- ### Guide du débutant pour la publicité sur les médias sociaux > Voici notre guide de publicité sur les médias sociaux pour débutants afin de vous aider à tirer le meilleur parti de ces précieux nouveaux outils publicitaires, - Published: 2016-06-30 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/guide-de-publicite-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339805 L'an dernier, la publicité sur Internet a dépassé les dépenses publicitaires dans les journaux, et ce pour la première fois. Les annonceurs ont consacré 5,1 milliards de dollars en publicité sur les médias sociaux en 2013. Ce chiffre devrait dépasser les 34 milliards de dollars d'ici 2017. Au premier trimestre 2014, Facebook a récolté 2,96 milliards de dollars de revenus publicitaires, 66 % provenant de publicités mobiles. Au cours du même trimestre, Twitter a généré 85 % du total de ses recettes de la publicité mobile, soit quelque 320 millions de dollars. Toujours pas convaincu de la valeur des publicités sur les réseaux sociaux ? Sur Facebook, les publicités sur les ordinateurs de bureau ont un taux de clic 8,1 fois supérieur et celles destinées aux appareils mobiles 9,1 fois supérieur aux publicités Web normales. Dans le même temps, les tweets promus ont enregistré des taux d'engagement moyens de 1-3 %, soit bien plus que les bannières publicitaires classiques. Il n'est pas étonnant que l'année dernière près de 80 % des marketeurs américains utilisaient des tweets promus. La publicité sur les médias sociaux n'est plus une simple mode qui fait le buzz. C'est un générateur réel et tangible de prospects et de ventes. Les services marketing augmentent dès lors de manière générale leurs dépenses en publicité sur les réseaux sociaux. Facebook, Twitter et les autres réseaux sociaux sont utilisés par des centaines de millions de consommateurs. Pourquoi n'en profiteriez-vous pas ? Afin de vous aider à tirer le meilleur parti... --- ### Influencer marketing: 6 miti da sfatare prima di costruire la tua strategia > Influencer marketing: come costruire la giusta strategia per il tuo brand? Prima di iniziare, ecco i miti da sfatare per non commettere errori. - Published: 2016-06-30 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/influencer-marketing-6-miti-da-sfatare/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341513 - Network: Instagram Influencer marketing: nel panorama italiano, fino a qualche anno fa, accostare questi due termini rappresentava una scelta coraggiosa. Quasi azzardata. Molta diffidenza, forse qualche pregiudizio, di sicuro tanta confusione. Gli influencer sono quelli che guadagnano facendosi i selfie con i prodotti, no? No, chiaramente no. O almeno non solo. Per fortuna la percezione sull'argomento sta cambiando, e anche abbastanza rapidamente, nonostante ci sia ancora qualche resistenza ben radicata. In modo volutamente provocatorio, un articolo di Domenico Nasi pubblicato su Il Fatto Quotidiano etichettava gli influencer come dei cialtroni di dimensioni cosmiche. Colpa, forse, di quei tanti ex "signori nessuno" che popolano con paroloni altisonanti e autocelebrativi non solo le proprie bio, ma anche gli eventi e i progetti una volta riservati a giornalisti e celebrity. Esibire le k dei profili social come biglietto da visita non sempre paga però, soprattutto quando i numeri sono ottenuti, magari, grazie anche all’aiuto dei bot o direttamente con lo shopping di like e follower. Certo, è vero che i risultati vanno mostrati e non nascosti, ma prima ancora vanno dimostrati, contestualizzati e analizzati. Esibirli e ostentarli è poi una questione di semplice buon gusto e stile. E sicuramente sono tanti i casi in cui la realtà non corrisponde esattamente alla rappresentazione, contribuendo ad alimentare antipatie e disinformazione che screditano il reale valore dell'influencer marketing. A tenere accesa la diatriba c'è anche il fattore emulazione. Viviamo nell'era dell'UGC, user-generated content, e grazie all'accessibilità e viralità dei social tutto sembra possibile per tutti. Di fatto lo... --- ### 5 moyens efficaces d'interagir avec votre public sur Instagram > Si vous n'êtes pas sûr de savoir comment interagir avec votre public sur Instagram, voici quelques idées vous permettant de faire bonne impression. - Published: 2016-06-30 - Modified: 2016-07-14 - URL: https://blog.hootsuite.com/fr/5-moyens-efficaces-dinteragir-avec-votre-public-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_341489 Cet article a été publié en premier lieu en anglais sur Creative Market et sur notre Blog anglais. En trois ans, Instagram a quitté son statut de site permettant de publier des photos de ses repas pour devenir le point de rencontre incontournable des plus grandes marques mondiales. De plus en plus de marques et d'internautes y sont présents, et à la différence de la plupart des autres réseaux sociaux, ses utilisateurs publient du contenu lié à des marques dans leur flux. D'après Forrester, Instagram dispose même du taux d'interaction entre les marques et leurs clients le plus important de tous les réseaux sociaux. L'existence d'un réseau social au sein duquel les utilisateurs souhaitent interagir avec les marques paraît presque trop belle pour être vraie. Toutefois, vous ne devez pas tenir cette ouverture aux marques pour acquise. Vos abonnés s'attendent à ce que vous utilisiez Instagram comme eux : en publiant de nombreuses images de qualité, en commentant les photos des autres et de manière générale, en interagissant. Si vous n'êtes pas certain de savoir comment interagir avec votre public au-delà des mentions J'aime et des commentaires, voici quelques idées vous permettant de faire bonne impression sur Instagram. #1 - Utilisez les leaders d'opinion Si vous cherchez à accroître votre notoriété, n'hésitez pas à contacter des leaders d'opinion / influenceurs sur Instagram. Plus que de simples internautes, ils sont aujourd'hui de véritables célébrités. En collaborant avec eux, vous améliorerez votre portée et la notoriété de votre marque, et montrerez que... --- ### Pinterest: Geheim-Tipps für Unternehmen > Mit 100 Millionen aktiven Nutzern ist Pinterest auch für Marken interessant. Wir haben einige Pinterest-Tipps für Unternehmen zusammengestellt. - Published: 2016-06-29 - Modified: 2016-06-28 - URL: https://blog.hootsuite.com/de/pinterest-tipps-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340783 Auf Pinterest sind weltweit 100 Millionen aktive Nutzer unterwegs. Auch in Deutschland ist das Bildernetzwerk laut einer ARD/ZDF-Online-Studie 2015 beliebt. Hierzulande sollen immerhin um die 2 Millionen Nutzer aktiv sein. Ob international oder regional: Pinterest ist auch für Unternehmen interessant. Wer hier noch nicht dabei ist, verpasst eine wichtige Gelegenheit, mit neuen Zielgruppen in Kontakt zu kommen, die sehr aufgeschlossen gegenüber visuellen Unternehmensinhalten sind. Wir haben Top-Blogger nach ihren Pinterest-Tipps für Unternehmen befragt, die wir nun gerne mit Ihnen teilen. Die Plattform im Pinnwand-Stil gilt für viele nach wie vor als Tummelplatz für Rezepte und Projektalben (das ist sie auch, und diese Inhalte sind toll). Genau deshalb übersehen die meisten Unternehmen den eigentlichen Nutzen von Pinterest. Wie wichtig Pinterest für das Markenwachstum sein kann, wurde mir erst vor Kurzem bei einer Veranstaltung bewusst. Auf diesem Event referierten die beiden Schwestern, die hinter dem bekannte Lifestyle-Blog „Treasures and Travels“ stecken. Sie informierten unter anderem darüber, dass Pinterest neben den direkten Besuchern die größte Traffic-Quelle für ihre Website sei. Dieser simple Fakt lenkt die Aufmerksamkeit auf die enormen Möglichkeiten, die Pinterest für große und kleine Unternehmen bereithält. Wo wir gerade dabei sind: in einer kürzlich von Rivalfox durchgeführten Studie wurde festgestellt, dass die Wahrscheinlichkeit, geteilt und weiter verbreitet zu werden, für den durchschnittlichen Pin (wie die Posts auf Pinterest heißen) 100 Mal höher ist, als für einen durchschnittlichen Tweet. Zusätzlich löst ein Pin zwei bis sechs unique, also eindeutig einem bestimmten Endgerät zuzuordnende, Seitenaufrufe aus. Um von jenen zu lernen, die regelmäßig... --- ### Warum Top-Manager Social Media nutzen sollten > Viele Führungskräfte werden trotz der stetig wachsenden Bedeutung von Social Netzwerken nicht selbst aktiv. Warum Social Media für Manager unabdingbar ist. - Published: 2016-06-27 - Modified: 2018-06-07 - URL: https://blog.hootsuite.com/de/warum-top-manager-social-media-nutzen-sollten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340780 Dieser Beitrag erschien zuerst bei Fast Company. Heutzutage findet man kaum jemanden, der nicht in den sozialen Medien unterwegs ist – es sei denn, dieser Jemand ist der Chef eines „Fortune 500“-Unternehmens. Jedoch ist Social Media für Manager - auch für Top-Manager - von großer Bedeutung und sollte nicht vernachlässigt werden. Laut einer neuen Studie von CEO. com betrachtet die Führungsriege der einflussreichsten Unternehmen der Welt Social Media immer noch als Störung, wenn nicht sogar als regelrechte Belastung. Ganze 61 Prozent haben nicht einmal eine Social Media-Präsenz. Und die, die auf Twitter, Facebook oder anderen Netzwerken vertreten sind, beteiligen sich äußerst selten an Konversationen. Bei den Kunden weist der Trend in die genau entgegengesetzte Richtung. Weltweit sind heute mehr als zwei Milliarden Menschen in den sozialen Medien aktiv. Der durchschnittliche Nutzer verbringt knapp zwei Stunden täglich auf den diversen Social Media-Plattformen. Studien zeigen, dass die Millenials eher YouTube schauen als Fernsehen und dass in den USA und Großbritannien drei von vier Konsumenten angeben, Social Media würde ihre Kaufentscheidungen beeinflussen. In Deutschland ist es immerhin rund die Hälfte aller Verbraucher. Und es steht außer Frage, dass sich diese Entwicklung fortsetzen wird, wenn mehr neue Social Media-Strukturen entstehen. Was die Frage an die Bosse aufwirft: Eure Kunden sind auf Social Media – solltet Ihr dann nicht ebenfalls dort sein? „Ich bin ja nicht die Marketing-Abteilung meiner Firma! “ Zugegeben ist Veränderung, speziell auf der obersten Führungsebene, nicht gerade einfach. Für viele Führungskräfte ist Zeit – oder eher ein Fehlen derselben – das... --- ### Comment convaincre votre patron d’investir dans les médias sociaux? - Published: 2016-06-25 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/comment-convaincre-votre-patron-dinvestir-dans-les-medias-sociaux/ - Categories: Strategy - Tags: Français - : pll_wpml_336534 Ca y est. Le moment est arrivé. Vous avez mis votre plus beau costume. Vous êtes assis en face de votre directeur et vous allez mettre tout votre coeur pour le convaincre d’investir réellement dans les médias sociaux: développer une stratégie globale et partagée avec l’ensemble des services, définir les objectifs, débloquer les moyens, acquérir les outils, former les équipes, sensibiliser les employés... bref, passer aux choses sérieuses. Mais vous vous entendez déjà dire: “C’est bien beau, vos médias sociaux. Mais concrétement, qu’est ce que cela va m’apporter? En quoi est-ce que cela va faire avancer le business et nous aider à atteindre nos objectifs cette année? ” Ca y est. Vous voici confronté pleinement au premier gros challenge de la mise en place d’une stratégie de Social Media : celui de convaincre votre direction du bien fondé de votre approche. Les questions soulevées peuvent être nombreuses : Qui est en charge? Quel budget? Quels sont les objectifs et comment mesurer les résultats? Comment s’assurer qu’il n’y a aucun dérapage? Notre prochain webinaire, “Déployer les médias sociaux dans votre entreprise : Comment convaincre votre direction? ”, devrait déjà vous apporter plusieurs éléments de réponse pour préparer votre réunion, et, espérons-le, obtenir l’adhésion de votre équipe dirigeante, vous engager dans la mise en place d’une stratégie digitale et capitaliser pleinement sur le potentiel de ces nouveaux médias. Webinaire Hootsuite - Déployer les médias sociaux dans votre entreprise : Comment convaincre votre direction? Date: Lundi 29 Juin 2015 Heure: 11h Rejoignez-nous pour... --- ### Was ein Social Media-Spitzenteam können muss > Social Media-Arbeit ist Teamarbeit. Es kommt darauf an, dass alle an einem Strang ziehen. Doch wie stellt man ein Social Media-Spitzenteam zusammen? - Published: 2016-06-24 - Modified: 2016-06-17 - URL: https://blog.hootsuite.com/de/was-ein-social-media-spitzenteam-koennen-muss/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340756 Social Media-Arbeit ist Teamarbeit. Gerade in größeren Unternehmen verteilen sich die Aufgaben in der Regel auf mehrere Mitarbeiter, oft aus verschiedenen Abteilungen wie beispielsweise dem Marketing, dem Kundenservice und dem Vertrieb. Es kommt darauf an, dass alle an einem Strang ziehen, um die Zielvorgaben im Social Media-Bereich zu erreichen. Doch wie stellt man ein Social Media-Spitzenteam so zusammen, dass eine reibungslose Zusammenarbeit garantiert ist? Und was gehört zu den wesentlichen Aufgaben dieser Truppe? Jedes Team ist anders, doch es gibt immer einige Schlüsselpositionen, die Sie für eine erfolgreiche Social Media-Arbeit brauchen. Das gilt für sportliche Wettkämpfe genauso wie für den Pitch um einen neuen Kunden. Das Social Media-Gründungsteam von Hootsuite bestand aus einem Mitarbeiter, der Social Media-Manager, Redakteur und Community-Manager in Personalunion war. Mit dem Wachstum unserer Community wuchs auch die Notwendigkeit, Strukturen einzuziehen. Die Rollen und Verantwortlichkeiten wurden aufgesplittet, und ein Team war geboren. Wachstum basiert auf einer feinen Balance zwischen Anforderungen, Mitarbeiter-Ressourcen und Skalierbarkeit. Ganz gleich, ob Ihr Social Media-Traumteam aus einem oder mehreren Mitarbeitern besteht, stets sind zwei wesentliche Punkte zu berücksichtigen: die erforderlichen Stärken und Kompetenzen. In einem früheren Blog-Post haben wir bereits die acht Eigenschaften, die ein Social Media-Spitzenteam braucht, erläutert: Kreativität Kooperationsbereitschaft Flexibilität Beweglichkeit Neugier Liebe zum Detail Soziale Kompetenz Sinn für Humor Jetzt kennen Sie die Stärken und Kompetenzen, die Ihr Social Media-Team mitbringen sollte. Nehmen wir nun die unterschiedlichen Rollen und Zuständigkeiten einzelner Teammitglieder etwas genauer unter die Lupe – wobei in manchen Fällen ein einziger Mitarbeiter allen Rollen gerecht werden muss.... --- ### Ce qu'il ne faut pas faire : les erreurs stratégiques fréquentes sur les médias sociaux > Voici quelques-unes des erreurs stratégiques fréquentes sur les médias sociaux. Lorsque l'on aborde le sujet des bourdes sur les médias sociaux, on ne risque pas d'être en manque d'exemples. - Published: 2016-06-22 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/erreurs-strategiques-frequentes-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_339804 Nous écrivons souvent sur ce que vous devriez inclure dans votre stratégie d'utilisation des médias sociaux : conseils, trucs, astuces, ruses, tendances et autres sujets que n'importe qui travaillant dans les médias sociaux doit connaître. Mais qu'en est-il des choses que vous ne devriez pas faire ? Plusieurs tactiques fréquentes sont au mieux inefficaces, au pire néfastes pour votre marque. Découvrez les pires erreurs stratégiques mais fréquentes sur les médias sociaux. Nous allons aborder ces éléments-là, à savoir le côté obscur de la stratégie d'utilisation des médias sociaux. Lorsque l'on aborde le sujet des bourdes sur les médias sociaux, on ne risque pas d'être en manque d'exemples. Voici quelques-unes des erreurs stratégiques fréquentes sur les médias sociaux. # Erreur n°1: Inciter les mentions « J'aime » L’incitation au « J'aime », tout comme l'incitation au clic, est une pratique utilisant des gros titres provocateurs ou polémiques qui suscitent l'attention afin d'engranger des « J'aime » et des clics. Le plus souvent, le contenu fournit rarement au lecteur une information nouvelle ou instructive, et n'a aucun lien avec vos objectifs commerciaux. Bien sûr, vous enregistrerez quelques « J'aime », partages ou retweets çà et là. Mais cela frôle le spam, ne suscite presque pas d'engagement, et la majeure partie de votre public le remarquera directement. Récemment, Facebook a également apporté une modification à son algorithme afin de modérer ce genre de comportement. Évitez cela sur tous vos réseaux sociaux. - # Erreur n°2: Acheter des mentions « J'aime » et des... --- ### 3 Snapchat-Kampagnen, die Sie inspirieren werden > Snapchat ist längst mehr, als ein kurzer Trend. Wir zeigen kreative Snapchat-Kampagnen, die Sie inspirieren die Plattform in Ihre Marketingstrategie aufzunehmen. - Published: 2016-06-22 - Modified: 2017-01-18 - URL: https://blog.hootsuite.com/de/snapchat-kampagnen-die-sie-inspirieren/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_341329 Seit Anfang Juni 2016 wissen wir: Snapchat hat Twitter überholt. Laut eines Reports von Bloomberg1 ist das 2011 gegründete Netzwerk mit rund 150 Millionen täglich aktiven Nutzern inzwischen beliebter als Twitter mit rund 140 Millionen Nutzern. Erst im April ließ Snapchat Instagram2 als das bis dato bei US-Teenagern beliebteste Social Network hinter sich. Es ist also durchaus eine Überlegung wert, Snapchat-Kampagnen in Ihre Marketingstrategien mit einzubeziehen. Spätestens jetzt sollte klar sein, dass es sich bei Snapchat nicht nur um einen vorbeiziehenden Trend für Teenies handelt. Umso verwunderlicher ist es, dass bislang lediglich ein Prozent der Vermarkter Snapchat in ihr Konzept aufgenommen haben. Werbetreibende können dieses Defizit ausnutzen und sich als Marktführer positionieren, bevor ihre Wettbewerber auf den Zug aufspringen. Kurzlebigkeit und Spontanität stehen im Mittelpunkt Doch was genau macht Snapchat so beliebt? Es ist vor allem die Möglichkeit, allem seinen persönlichen Touch zu geben. Aufgrund der Vergänglichkeit der Fotos und Videos besteht kein Zwang zur Perfektion. Man darf experimentieren. Der Kern der Plattform ist die Vergänglichkeit - Inhalte werden für den Moment erstellt. Diese Kurzlebigkeit spiegelt den Zeitgeist der vorwiegend jungen Nutzer wieder, die sich - je nach Stimmung - stets neu erfinden und präsentieren können. Likes, Shares und co. spielen hier keine Rolle - es entsteht kein Beliebtheits-Wettbewerb, wie es bei so vielen anderen Netzwerken der Fall ist. Diese Besonderheit ist gleichzeitig die wahrscheinlich größte Herausforderung für Vermarkter: Null-Acht-Fünfzehn Nummern funktionieren hier nicht. Snapchat erfordert ein hohes Maß an Kreativität und Innovation. Langweilt sich der Nutzer, zieht er zu... --- ### 15 app per 15 ore di produttività > Dal momento che si suppone che tu dorma almeno otto ore al giorno, ecco 15 app gratuite per aumentare la tua produttività nel resto della giornata. - Published: 2016-06-21 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/15-app-per-15-ore-di-produttivita/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341357 È un momento critico sul lavoro. Hai cinque progetti da consegnare in pochi giorni, manca poco all'avvio dell'importante campagna per le feste, nel frattempo stai monitorando Facebook, Twitter e Instagram, e due colleghi sono a casa con l'influenza. Devi dare il meglio di te e sfruttare tutto l'aiuto che riesci ad ottenere, aumentando la produttività. In situazioni del genere, la tecnologia è il tuo migliore alleato. Ci sono decine di app e strumenti che possono aiutarti a risparmiare tempo, al lavoro come a casa. Ecco allora 15 app gratuite per aumentare la tua produttività nel resto della giornata. App per tutta una giornata: edizione speciale per Social Media Manager Ore 8, UberConference Oggi il traffico è un vero incubo, per cui decidi di andare al lavoro con i mezzi pubblici. Purtroppo, così facendo ci metti 30 minuti in più, e rischi di perdere la teleconferenza delle 8:30. Nessun problema: ecco perché hai scaricato l'app UberConference! UberConference ti consente di avviare teleconferenze dal tuo smartphone in qualsiasi momento. Nel corso della telefonata, inoltre, puoi visualizzare tutti i partecipanti e ottenere informazioni aggiuntive su di loro tramite i loro profili social. Accertati di rivolgerti a ciascuno di loro con l'appellativo giusto, visualizzando il loro profilo LinkedIn dall'app mentre gli parli. Volendo puoi anche decidere di registrare la telefonata, memorizzando informazioni utili per le tue future chiamate o campagne pubblicitarie con quel cliente. Non sei ancora arrivato al lavoro e hai già partecipato a un'importante teleconferenza, in più hai una registrazione da cui... --- ### Der Unterschied zwischen Kunden-Erlebnis und Kunden-Engagement > Positive Kunden-Erlebnisse schaffen emotionale Bindungen zu Unternehmen und Marken. Das Kunden-Engagement – vor allem in den sozialen Medien – tut das auch. - Published: 2016-06-17 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/der-unterschied-zwischen-kunden-erlebnis-und-kunden-engagement/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340719 Positive Kunden-Erlebnisse (oder Erfahrungen) schaffen emotionale Bindungen zu Unternehmen und Marken. Das Kunden-Engagement – insbesondere in den sozialen Medien – tut das auch. Doch wie unterscheiden sich diese beiden Fachbegriffe und warum sollten Sie den Unterschied kennen? Wir alle betrachten die Verwendung von „Business Talk” mit gemischten Gefühlen. Einerseits liefert uns die Geschäftssprache gängige Fachbegriffe, mit deren Hilfe wir verständlich kommunizieren können, und niemand wird bestreiten, dass uns das viel Zeit erspart, auch wenn die Versuchung groß ist, sich über Business-Lingo lustig zu machen. Das Problem mit dem Branchen-Fachjargon: er trägt zwar dazu bei, alle Beteiligten sprachlich „in ein Boot” zu holen, kann aber schnell zu Missverständnissen führen – vor allem, wenn zwei Begriffe sehr ähnlich klingen und oft synonym verwendet werden. Das ist zum Beispiel bei den Begriffen „Kunden-Erlebnis” (Customer Experience) und „Kunden-Engagement” (Customer Engagement) der Fall. Beide Bereiche sind extrem wichtig, wenn Sie eine gesunde, symbiotische Marken-Kunden-Beziehung etablieren möchten. Doch dafür muss man zuerst die geeigneten Ziele definieren und die zum jeweiligen Begriff passende Vorgehensweise festlegen. Wir alle neigen dazu, unser Wissen zu überschätzen. Machen Sie doch mal diesen kleinen Test und finden Sie heraus, ob Sie den Unterschied zwischen Kunden-Erlebnis und Kunden-Engagement kennen. Ein Kunde berichtet online über Ihre Marke und erklärt, ihm hätte die letzte Werbekampagne gut gefallen, weil sie zum „Spaß”-Gefühl Ihres Unternehmens beigetragen hat. Handelt es sich hierbei um einen Fall von Kunden-Engagement oder von Kunden-Erlebnis? Bitte markieren Sie , um die Antwort zu sehen: Ein für den Kunden-Erfolg verantwortlicher Repräsentant kontaktiert einen bestehenden... --- ### 16 comptes Facebook qui vous rendront plus intelligents > Nous sommes nombreux à nous tourner vers les médias sociaux pour étancher notre soif de connaissance: Facebook est une source formidable pour cela ! - Published: 2016-06-15 - Modified: 2016-06-21 - URL: https://blog.hootsuite.com/fr/16-comptes-facebook-qui-vous-rendront-plus-intelligents/ - Categories: Stratégie - Tags: Français - : pll_wpml_341081 Cet article a été traduit puis adapté de l'article original 16 Facebook Accounts That Will Make You Smarter publié sur notre blog anglais et rédigé par Dara Fontein Suite au nombre incroyable de réactions à notre billet anglais 16 Twitter Accounts That Will Make You Smarter (16 comptes Twitter sui vont rendront encore plus intelligent), nous avons réalisé que nous étions nombreux à nous tourner vers les médias sociaux pour étancher notre soif de connaissance. Si vous pensez que vos heures passées à commenter, aimer et partager du contenu sur Facebook sont du temps perdu, détrompez-vous ! De nombreuses études ont montré qu'il existe un lien entre l'utilisation des médias sociaux et le développement de l'intelligence et de la sacro-sainte matière grise. Pour vous aider à naviguer dans le flux infini d'informations disponibles en ligne (et pour vous faire pratiquer votre anglais ! ) nous avons sélectionné cette fois-ci seize pages et groupes Facebook anglophones - moins connus en Europe mais populaires Outre-Atlantique - grâce auxquels le Rubik's Cube n'aura rapidement plus aucun secret pour vous. 1. Grammarly Vous rédigez régulièrement en anglais ou vous devez écrire un email en anglais et la panique s'empare de vous? Grammarly est fait pour vous ! C'est un outil permettant de vérifier instantanément la grammaire, la ponctuation, le style et bien d'autres caractéristiques de votre prose. L'entreprise qui l'a conçu anime une page Facebook contenant des astuces amusantes, des discussions et des informations visant à faire de vous un crack en grammaire. À... --- ### Bildcontent muss nicht arm machen - 20 Websites mit lizenzfreien Gratisfotos > Das perfekte Bild zur Illustration eines Beitrags aufzutreiben kann eine Herausforderung sein. Wir stellen 20 Websites mit lizenzfreien Gratisfotos vor. - Published: 2016-06-15 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/bild-content-muss-nicht-arm-machen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340612 Bebilderte Social Media-Posts laufen deutlich besser und sorgen für mehr Engagement, als Beiträge ohne Bild. Diese Erkenntnis ist nicht neu. In Social Media-Netzwerken wie Instagram und Pinterest gehören Fotos zudem zur DNA, es sind nun einmal Bilder-Plattformen. Unternehmen, die in den sozialen Netzwerken aktiv sind, brauchen also qualitativ gutes Bildmaterial für ihre Social Media-Präsenz. Und sie brauchen ständig neue Bilder. Social Media-Manager und Content-Vermarkter wissen: es gehört zu den schwierigsten Aufgaben, das perfekte Bild zur Illustration eines Beitrags aufzutreiben. Wer kein Budget für den teuren Zugang zu einer Fotodatenbank hat, weiß wahrscheinlich aus Erfahrung, dass die Suche nach richtig guten, aber kostenlosen Social Media-Bildern sehr viel Zeit in Anspruch nehmen kann. Damit Sie sich zumindest in puncto Zeitaufwand keine Sorgen machen müssen, haben wir für Sie eine Liste von 20 Websites mit lizenzfreien Gratisfotos zusammengestellt. Bookmarken Sie diese Seiten in Ihrem Browser und schauen Sie nach, wenn Sie wieder einmal nach einem passenden Bild suchen. Creative Commons Zero Bevor wir zu unserer Liste kommen, möchten wir Sie noch über die unterschiedlichen Lizenzvergaben und Copyrights bei Fotos informieren. Man weiß oft nicht gleich, ob es gesetzlich zulässig ist, ein online gefundenes Bild für private oder gewerbliche Zwecke zu verwenden oder zu verändern. Die Lizenz Creative Commons Zero (CC0) ist in dieser Hinsicht besonders wertvoll. Wie es auf der Creative Commons-Website heißt, ermöglicht die CC0-Lizenz es „Wissenschaftlern, Pädagogen, Künstlern und anderen Urhebern sowie Inhabern von Copyright- oder datenbankgeschützten Inhalten, auf die Rechte an ihren Werken zu verzichten und sie dadurch so vollständig... --- ### 6 competenze dei professionisti dei social media spesso sottovalutate > I professionisti dei social media devono avere un'ampia gamma di competenze (spesso sottovalutate) per avere successo, ben più di un normale utente. - Published: 2016-06-14 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/6-competenze-dei-professionisti-dei-social-media-spesso-sottovalutate/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341286 “No papà, il compito di un professionista dei social media non è perdere tempo su Facebook tutto il giorno. ” Quante volte ti è capitato di avere a che fare con persone che sottovalutano il tuo lavoro, affermando che probabilmente passi il tempo a navigare sul web o a chattare con gli amici? Si tratta di un pregiudizio molto diffuso, per quanto ormai tutti sappiano quanto importante sia il ruolo dei social network per le aziende. Essere un professionista dei social media significa ricoprire molti ruoli diversi, da quello del redattore a quello dell'analista. Chi non conosce questo settore non se ne rende conto, ma chi lavora con i social network deve avere un'ampia gamma di competenze per avere successo, ben più di un normale utente. Che tu sia nuovo del settore o che tu abbia già un'ampia carriera alle spalle, ecco sei competenze che ti permetteranno di lavorare in modo più efficiente. #1 - SEO L'ottimizzazione per i motori di ricerca, o SEO, è una competenza essenziale per tutti coloro che lavorano con il web: blogger, sviluppatori web, redattori e designer devono sempre prendere in considerazione quale posizione ricoprirà il loro lavoro nelle ricerche web. Attualmente, la SEO è una parte molto poco riconosciuta del successo di un social media. Eppure, i due settori sono correlati in più di un senso: innanzitutto, per trovare nuovi contenuti, Google si serve di Twitter. La funzione base di Google, infatti, è raccogliere pagine con cui creare un indice che ci consente di... --- ### 10 raisons d'utiliser les médias sociaux pour les entreprises > Découvrez les 10 avantages des médias sociaux pour les entreprises qui sauront convaincre les sceptiques, qu’il s’agisse de votre patron ou de vous-même. - Published: 2016-06-13 - Modified: 2016-06-16 - URL: https://blog.hootsuite.com/fr/10-raisons-dutiliser-les-medias-sociaux-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_341268 Pouvoir partager du contenu avec des milliers d’abonnés à la fois n’est pas le seul avantage qu’ont les entreprises à utiliser les médias sociaux. Dans le monde entier, les petites entreprises ont peu à peu découvert l’impact positif des médias sociaux sur tous les domaines de l’entreprise. Cependant, il reste encore quelques sceptiques qui ne voient toujours pas ou ne comprennent pas ce que les médias sociaux peuvent apporter à leur entreprise. Dans cette publication, nous énumérons les 10 avantages des médias sociaux pour l’entreprise qui sauront convaincre les sceptiques, qu’il s’agisse de votre patron ou de vous-même. #1 - Vous en apprenez plus sur votre public Pour toutes les entreprises quel que soit le secteur, il est primordial de bien connaître son public. Avec les médias sociaux, cela devient un jeu d'enfant. Grâce à un outil comme les rapports d'analyse d'Hootsuite vous pouvez découvrir la principale langue parlée par votre public ainsi que leur âge et sexe. Ces données vous aident à adapter vos campagnes et offres de produits à votre public cible, ce qui à son tour augmente votre retour sur investissement. #2 - Vous pouvez cibler le public de manière plus pointue Le ciblage géolocalisé est un bon moyen pour envoyer votre message à un public ou groupe démographique particulier en fonction de sa zone géographique. Les réseaux sociaux comme Facebook et Twitter proposent des outils qui vous permettent de présenter le contenu le plus pertinent à votre public. Par exemple, dans Hootsuite vous pouvez cibler votre... --- ### Markenschutz: 8 Schlagworte für Ihr Social Media Monitoring > Die Überwachung Ihrer Marke in den sozialen Medien gehört heute für jedes Unternehmen zum Pflichtprogramm. Sie sollten also wissen, wo und wie Ihre Marken verwendet werden. - Published: 2016-06-13 - Modified: 2016-05-26 - URL: https://blog.hootsuite.com/de/social-media-monitoring/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340717 Die Überwachung Ihrer Marke in den sozialen Medien gehört laut Rechtsexperten heute für jedes Unternehmen zum Pflichtprogramm. Sie sollten also wissen, wo und in welchem Zusammenhang Ihre Marken, beispielweise der Firmenname oder Produktbezeichnungen, verwendet werden. Die wichtigste Frage in diesem Zusammenhang gleich vorweg: Hören Sie mich jetzt gerade? Als Social Media-Experte sollten Sie diese mit einem lauten und deutlichen „Ja! “ beantworten. Social Media Monitoring – also zuhören, was die Social Media-Nutzer über Ihr Unternehmen und Themen, die dieses betreffen, zu sagen haben – ist eine der wichtigen Marketingpraktiken, die Ihrer Organisation äußerst wertvolle Erkenntnisse liefern kann. Wenn Sie die für Ihr Unternehmen und Ihre Branche relevanten Themen in den sozialen Medien beobachten, erhalten Sie Informationen, anhand derer Sie nicht nur frühere Entscheidungen nochmals evaluieren, sondern auch die Ausrichtung Ihrer zukünftigen Strategie bestimmen können. Doch es ist nicht immer einfach, den optimalen Ansatz für ein Social Media Monitoring zu finden. Da kann schon mal der Eindruck entstehen, es handele sich um ein „Ich sehe was, was Du nicht siehst”-Spiel, dessen Regeln Sie nicht kennen. Sie können unzählige Stunden damit verbringen, nach allen möglichen relevanten Begriffen zu suchen, um irgendeine Art von Information zu sammeln, nur um dann festzustellen, dass Sie sich von Anfang an auf dem Holzweg befanden. Für alle, die nicht wissen, wo sie mit ihrer Social Media Monitoring-Strategie beginnen sollen, haben wir in diesem Beitrag eine Liste von Begriffen, Stichworten und Themen zusammengestellt, die dabei hilft, wertvolle Erkenntnisse zu gewinnen ohne unnötig Zeit zu verplempern. Warum Sie Social... --- ### Fait ou fiction : Les images favorisent-elles l'engagement sur Facebook ? > L'augmentation de l'engagement sur Facebook n'est qu'une question d'incorporation d'images à vos publications. Fait ou fiction? - Published: 2016-06-12 - Modified: 2019-06-04 - URL: https://blog.hootsuite.com/fr/images-favorisent-lengagement-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_339801 C’est un fait connu des professionnels des media sociaux: le succès de vos campagnes Facebook et de l’engagement qu’elles génèrent est avant tout une question d’intégration d’images ! D’après Google 40 millions d’articles ont déjà été écrits à ce sujet, la plupart par des experts qui conseillent aux professionnels des réseaux sociaux d’intégrer systématiquement des images à leurs pages Facebook d’images. Est-ce un conseil judicieux? Et même si cela était vrai avant, est-ce toujours le cas aujourd’hui ? Avant de voir si cette règle s’applique toujours, examinons déjà à quel moment elle s’est imposée comme une évidence. Les images favorisent-elles l'engagement sur Facebook ? L'engagement des photos : son histoire En 2011, le site eMarketer a publié des données démontrant que les images favorisaient davantage un engagement sur Facebook que les vidéos, les liens ou les « simples » publications. Un an plus tard, HubSpot a complété cette étude en prouvant que les images généraient 53 % de plus de mentions « J’aime » que les publications classiques. Bit Rebels a ensuite publié cette excellente infographie devenue virale par la suite. Ces études semblaient concluantes et depuis 2011 on prend pour parole d’évangile que l’intensification de l’engagement sur Facebook n’est qu’une question d’incorporation d’images. Depuis que ces études ont été publiées, les responsables des médias sociaux ont même du coup augmenté la quantité d’images sur leur fil d’actualité. Selon Quintly, les images représentaient 54 % du total des publications Facebook entre le 1er janvier 2013 et le 1er janvier 2014,... --- ### Besser organisiert: 3 Tipps von Evernote > Gute Organisation ist der halbe Job. Heute stehen uns auch digitale Organisationshelfer zur Seite, um unsere Arbeit zu optimieren. - Published: 2016-06-10 - Modified: 2016-05-26 - URL: https://blog.hootsuite.com/de/besser-organisiert-evernote/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340710 Gute Organisation ist der halbe Job. Davon können gerade Social Media-Manager, die sich tagtäglich um diverse Unternehmensprofile kümmern müssen, ein Lied singen. Unterstützung in Organisationsfragen steht (siehe Tiki Küstenmacher) hoch im Kurs. Heute stehen uns auch digitale Organisationshelfer zur Seite, um unsere Arbeit zu optimieren. Vorhang auf für Evernote, eine Multi-Plattform-App, die Ihnen dabei hilft, Ihre Ideen, Ihre Notizen und Ihr Leben zu organisieren. Wir haben mit den Evernote-Experten für Produktivität einen spannenden #HootChat zu den Themen Organisation und erfolgreiche Social Media-Arbeit geführt. „Evernote, der Ort für alle deine Aufgaben” – so bezeichnet sich das Unternehmen selbst. Und diese Verantwortung nimmt man bei Evernote nicht auf die leichte Schulter. Die Evernote-Experten haben nicht nur über Produktivität und Organisation gesprochen, sondern auch darüber, welchen Einfluss beide Bereiche auf Ihre Social Media-Strategie haben können. Hier sind drei der interessantesten Einblicke aus ihrem #HootChat: https://twitter. com/evernote/status/598141167235006464 3 Tipps von Evernote für Ihre Social Media-Organisation 1. Machen Sie die Dinge nicht zu kompliziert „Soziale Medien sind extrem schnelllebig. Wer nicht organisiert ist, kann seine Tage als Profi bald zählen”, schrieb das Evernote-Team in seinen Tweets. „Eine effiziente Organisationsstruktur sollte schlank und flexibel sein. Beginnen Sie einfach und ziehen Sie dann Strukturen ein, wo nötig. “ Doch wie vermeidet man es, die Dinge zu verkomplizieren? Am besten Sie setzen sich Ziele und erstellen einen klaren Social Media-Marketing Plan. Dieser Überblick über Ihr Marketing sollte alles abdecken, was Ihr Unternehmen erreichen möchte und wie Sie diese Ziele erreichen wollen. Dann geht es ins Detail. Einer der... --- ### Comment intégrer les influenceurs à votre stratégie marketing? > Découvrez comment un influenceur peut vous faire bénéficier de son audience et de ses réseaux et comment l'intégrer à votre stratégie marketing. - Published: 2016-06-09 - Modified: 2018-03-29 - URL: https://blog.hootsuite.com/fr/comment-integrer-les-influenceurs-a-votre-strategie-marketing/ - Categories: Stratégie - Tags: Français - : pll_wpml_341240 La manière de promouvoir sa marque sur les réseaux sociaux a considérablement évolué ces dernières années. Si d’un côté la montée en puissance des réseaux sociaux a totalement transformé les stratégies marketing, de l’autre le consommateur est plus indépendant et ne croit plus autant en la publicité traditionnelle. En effet, les consommateurs préfèrent plutôt faire confiance aux recommandations d'un tiers qui leur paraissent davantage authentiques et personnalisées. Le consommateur moderne est autonome, il veut découvrir une marque par lui-même ou en entendre parler de la bouche de quelqu'un en qui il a confiance. C’est pourquoi le marketing d’influence est devenu l'un des moyens les plus efficaces d’attirer les clients et de promouvoir sa marque. Un influenceur ne va pas seulement vous faire bénéficier de son audience, mais également des réseaux de sa communauté. Grâce à un public fidèle, il a la capacité de générer du trafic vers votre site, d’augmenter votre visibilité sur les médias sociaux et de faire acheter votre produit à travers ses recommandations ou son expérience. #1 - Qu’est ce qu’un influenceur? Un influenceur (ou influencer) est un individu qui par son statut ou son exposition médiatique peut influencer les comportements de consommation dans un univers donné. Son rôle est moins direct en termes de recommandation que celui d’un prescripteur, mais son influence peut être plus étendue. La notion d’influencer est surtout utilisée sur Internet car ce média est un vecteur d’influence pour de nombreux individus (blogueurs par exemple), on parle alors d’e-influencer. (source) Un influenceur est... --- ### 5 motivi per cui stabilire un calendario di contenuti per i social media è importante per la tua attività > Creare e pubblicare contenuti per i social media di qualità richiede molto impegno, per cui devi organizzarti e avere un calendario di contenuti. - Published: 2016-06-07 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/5-motivi-per-cui-stabilire-un-calendario-di-contenuti-per-i-social-media-e-importante-per-la-tua-attivita/ - Categories: Strategia - Tags: Italiano - : pll_wpml_341172 Ora che sai che il tuo piano di marketing sui social media deve avere una solida base di strategia dei contenuti, potresti sentirti un po' sopraffatto: creare e pubblicare contenuti per i social media di qualità richiede molto impegno, per cui devi organizzarti e stabilire un programma adatto alle tue esigenze. Una volta stabilito un calendario da rispettare, vedrai che il social media marketing sembrerà molto più facile. Creando un piano, un modello, un calendario, fai sì che le informazioni necessarie siano a disposizione di tutti gli interessati in un unico posto. Includi tutti i canali e le risorse e organizzali in modo da accedere comodamente alle informazioni di cui hai bisogno ed ogni volta che vuoi. Che cos'è un calendario di contenuti per i social media? Un calendario per i contenuti social ti aiuta a gestire la creazione e la pubblicazione dei contenuti e a sviluppare la tua strategia editoriale. In questo modo, risparmi tempo sulla strategia di marketing e puoi sfruttare al meglio le risorse che hai a disposizione, per assicurarti che la tua azienda continui a pubblicare contenuti ben scritti e di qualità, di sicuro successo tra i follower. Il calendario dei contenuti social deve essere facile da leggere e comprendere a colpo d'occhio, e deve includere tutte le informazioni di cui hai bisogno per la tua strategia di marketing dei contenuti. Il modo migliore per organizzarlo è utilizzare un foglio diverso per ogni mese, con le attività suddivise per settimana o per giorno, a seconda della... --- ### L'utilisation des médias sociaux par les entreprises françaises: s'y sont-elles vraiment mises? > A l'ère de l'e-réputation, du Social Selling et de l'Employee Advocacy, quelle est l'utilisation des médias sociaux par les entreprises françaises? - Published: 2016-06-06 - Modified: 2016-06-10 - URL: https://blog.hootsuite.com/fr/lutilisation-des-medias-sociaux-par-les-entreprises-francaises/ - Categories: Stratégie - Tags: Français - : pll_wpml_341164 En 2003, LinkedIn et MySpace révolutionnaient la toile. Un an après, Facebook débarquait sur la planète web. Depuis, les réseaux sociaux ne cessent d’envahir le paysage internet... et commencent à intéresser les entreprises françaises. Quelles utilisations en font-elles réellement aujourd'hui? Prenez part au Baromètre des médias sociaux pour faire avancer le débat... Alors que vient tout juste d’être lancée la nouvelle édition du Baromètre Hootsuite des Médias Sociaux, organisée en partenariat avec l’Adetem, Visionary Marketing et Toluna, faisons un point sur les principaux enseignements révélés lors de l’édition précédente. Des médias largement plébiscités par les entreprises françaises L’étude révélait que la grande majorité des professionnels du marketing en France déclaraient utiliser les médias sociaux, à commencer par LinkedIn (81 %), Twitter (79 %), Facebook (60 %) et YouTube (58 %). Une organisation victime de ses silos Selon cette étude, les entreprises françaises peinaient encore à trouver l’organisation interne adéquate pour gérer ces nouveaux médias. Ainsi, seules 52 % d’entre elles possédaient une équipe dédiée alors qu’elles étaient déjà 71 % en Amérique du Nord. Un manque de stratégie globale Le déficit d’approche stratégique était perçu comme un réel challenge. Comment intégrer les médias sociaux comme une réelle composante de la stratégie d’entreprise ? Comment les utiliser et pour atteindre quels objectifs. « Ce n’est pas le média social qui fait la stratégie, il contribue à définir les orientations stratégiques » rappellait Jean-Denis Garo, Directeur Marketing Europe du Sud & Afrique du Nord de Mitel, et Vice Président du CMIT. Une... --- ### Bestseller-Autor und Social Media-Experte Mark Schaefer: 3 Dinge, die Sie über Social Proof wissen sollten > Bestseller-Autor und Social Media-Experte Mark Schaefer erklärt Social Proof und warum es wichtig ist. Hier sind 3 Dinge, die Sie wissen sollten. - Published: 2016-06-06 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/3-dinge-die-sie-ueber-social-proof-wissen-sollten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340622 Der Gründer und Geschäftsführer von Schaefer Marketing Solutions Mark Schaefer ist Bestseller-Autor (u. a. The Content Code), Blogger und Social Media-Experte. Vor Kurzem hat er an einem äußerst lebhaften #HootChat rund um das Thema Social Proof teilgenommen. Das Thema ist heiß, das haben uns die Reaktionen bei diesem Live-Chat gezeigt. Die Teilnehmer waren neugierig: Was ist das? Warum ist das wichtig? Und besonders wichtig: Wie können Unternehmen Social Proof zu ihrem Vorteil nutzen? Was bedeutet „Social Proof“? Wir alle haben schon eine Menge über Social Proof gehört, aber was ist das eigentlich genau? Am einfachsten lässt sich das Konzept mit einer Analogie erklären: Sie möchten ein Konzert oder ein Theaterstück besuchen, sind sich aber nicht sicher, welches. Dann stellen Sie fest, dass eine der zur Auswahl stehenden Veranstaltungen fast ausverkauft ist – was sagt Ihnen das über die Veranstaltung? Dass diese sehr beliebt und daher wohl auch gut ist, wie Sie vernünftigerweise annehmen. Anhand dieser Schlussfolgerungen werden Sie wahrscheinlich eher Tickets für dieses Event kaufen, als für eines, das weniger Zuschauer anzieht – so funktioniert Social Proof. Im Grunde genommen ist es also ganz einfach: Social Proof beschreibt den natürlichen menschlichen Instinkt, dem zu vertrauen, was wir aus den Erfahrungen anderer lernen. „Wenn wir die Wahrheit nicht kennen, suchen wir die Antworten in unserem Umfeld“, erklärt Mark Schaefer. „Grundsätzlich ist jede Art von Information, die eine Annahme bestätigt oder widerlegt, eine Form von Social Proof“. Nachdem eine Schlussfolgerung im Grunde eine Beweiskette ist, ist Social Proof (die „soziale Schlussfolgerung“) damit... --- ### Ihr Chef hält nichts von Social Media? Überzeugen Sie die Führungsetage mit diesen Social Media-Statistiken > Wir haben für jedes große soziale Netzwerk die wichtigsten Social Media-Statistiken herausgesucht, die speziell Aussagen über den tatsächlichen ROI treffen. - Published: 2016-06-02 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/ihr-chef-haelt-nichts-von-social-media-ueberzeugen-sie-skeptiker-aus-der-fuehrungsetage-mit-harten-fakten-2/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339952 Sie möchten, dass sich Ihr Unternehmen auf Snapchat, Instagram oder Twitter engagiert, aber Ihr Chef ist skeptisch? Dann punkten Sie mit harten Fakten. Wer Führungskräfte überzeugen will, sollte die richtigen Daten parat haben. Aussagekräftige Social Media-Statistiken holen auch Social Media-Zweifler aus dem Top-Management ins Boot. Reichern Sie Ihr Zahlenmaterial gerne mit Erfolgsgeschichten von Unternehmen an, die von ihrer Social Media-Arbeit bereits profitieren. Aber legen Sie zuerst die Zahlen auf den Tisch. Dieser Blog-Post richtet sich an alle Führungskräfte, die Social Media erst dann ernst nehmen, wenn die Aktivitäten in den sozialen Netzwerken in übergeordnete Unternehmensziele eingebunden sind – und am besten auch gleich nachweisbar zum Umsatz beisteuern. Wir haben für jedes große soziale Netzwerk die wichtigsten Social Media-Statistiken herausgesucht, die speziell Aussagen über den tatsächlichen Return on Investment von Unternehmen treffen. Diese Kennzahlen – und die Geschichten dahinter – verknüpfen Social Media mit übergeordneten Unternehmenszielen und werden auch Ihren Chef ins Boot holen. Anschauen! Facebook Meistens werden Social Media-Erfolge mit angesagten Marken wie Nike oder Redbull gleichgesetzt. Aber diese Kennzahl stammt aus einer Vier-Jahres-Studie eines großen Lebensmittelhändlers, und Lebensmittel sind nicht unbedingt sehr „sexy“. Trotzdem schaffte es das Unternehmen, sich einen Facebook-Fan-Club aufzubauen und die virtuellen Social Media-Beziehungen in echte Verkäufe umzumünzen. Diese Kennzahl ist ein sehr deutliches Beispiel dafür, warum eine Facebook-Seite wichtig ist, aber das ist noch nicht alles. Facebook-Fans kaufen nicht nur einfach mehr, Facebook-Fans mit Engagement kaufen noch viel, viel mehr. In derselben Studie wurde auch festgestellt, dass jene Fans, die mit der Facebook-Seite des Händlers... --- ### Tout savoir sur les publicités Instagram pour votre marque > Que signifie les publicités Instagram pour votre stratégie des médias sociaux ? Nous allons vous expliquer tout ce que vous avez besoin de savoir. - Published: 2016-06-01 - Modified: 2016-06-06 - URL: https://blog.hootsuite.com/fr/tout-savoir-sur-les-publicites-instagram-pour-votre-marque/ - Categories: Stratégie - Tags: Français - : pll_wpml_341120 Trois ans se sont écoulés depuis qu'Instagram a lancé les publications sponsorisées qui autorisent les marques à faire de la publicité sur le réseau. Les premières annonces Instagram sont apparues dans les flux des utilisateurs aux États-Unis le 1er novembre 2013 et ont traversé l'Atlantique pour atteindre le Royaume-Uni au mois de septembre suivant puis en France en mars 2015. Tandis que certains utilisateurs s'agacent de voir leur expérience Instagram perturbée, les responsables du marketing du monde entier salivent à l'idée d'accéder au réseau le plus populaire parmi les jeunes. Que signifie donc les publicités Instagram pour votre stratégie ? Nous allons vous expliquer tout ce que vous avez besoin de savoir. Qu’est-ce qu’une publicité Instagram ? Les publicités Instagram, ou annonces sponsorisées, prennent la forme d'une photo Instagram classique ou d'une vidéo. S'agissant de l'avenir de la publicité sur Instagram, l'entreprise a très clairement fait part de son intention de ne pas perturber l'expérience de navigation sur la page d'accueil des utilisateurs. Ce qui différencie une annonce Instagram d'une autre photo est le logo « Sponsorisé », en haut à droite au-dessus de la photo, là où l'heure de publication s'affiche normalement. Les utilisateurs peuvent aimer la photo ou suivre le compte de la marque, comme ils l'auraient fait avec n'importe quel autre utilisateur Instagram, mais ils ont également la possibilité d'en savoir plus ou d'acheter le produit exposé sur l'annonce en sélectionnant l'option adéquate à l'aide du bouton situé en bas à gauche. Pourquoi faire de la publicité... --- ### So machen Sie Ihr Facebook-Gewinnspiel zum Erfolg: 6 Best Practices für Unternehmen > Ein Gewinnspiel auf Facebook kann sich für Unternehmen auszahlen. Damit sich der Aufwand lohnt, gehen Sie Ihr Gewinnspiel-Projekt strategisch an. - Published: 2016-05-30 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/machen-sie-ihr-facebook-gewinnspiel-zum-erfolg/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340646 Ein Gewinnspiel auf Facebook kann sich für Unternehmen auszahlen. Sie schaffen Aufmerksamkeit in diesem wichtigen Social Media-Kanal, präsentieren Ihre Marke in attraktiven Facetten, locken neue Fans an und sorgen für Leads. Damit sich der Aufwand lohnt, gehen Sie Ihr Gewinnspiel-Projekt strategisch an und stellen Sie sicher, dass Sie in puncto Best Practices ‘up to date’ sind. Erfahren Sie hier, wie Amit Misra und sein Team bei Dazeinfo (einem Technologie-Informationsportal aus Indien) die Newsletter-Abos des Unternehmens mit einem Facebook-Gewinnspiel um 400 Prozent steigern konnten. Wir haben mit Amit gesprochen und verraten Ihnen die Best Practices von Dazeinfo für erfolgreiche Facebook-Gewinnspiele. 6 Best Practices für Facebook-Gewinnspiele 1. Setzen Sie sich Ziele für das Gewinnspiel. Was wollen Sie mit Ihrem Facebook-Gewinnspiel erreichen? Klare Zielsetzungen helfen Ihnen dabei, den Erfolg Ihrer Aktion zu messen. Hier einige Beispiele für Ziele, die Sie für Ihr Facebook-Gewinnspiel wählen können: Markenwahrnehmung erhöhen die Anzahl der „Gefällt mir“-Angaben auf Facebook steigern Leads generieren Website-Zugriffe erhöhen mehr Interaktionen erreichen Die Entscheidung für bestimmte Ziele hat auch einen Einfluss darauf, welche Art Gewinnspiel Sie veranstalten. Als mögliche Gewinnspieltypen auf Facebook bieten sich Verlosung, Foto, Video, Kommentare, Fakten & Wissenswertes oder Wettstreit an. So hat’s Dazeinfo gemacht: Ein Fakten/Wissenswertes oder Wettstreit-Facebook-Gewinnspiel mit den folgenden Zielen: Leadgenerierung – also mehr Newsletter-Abos Erhöhung der Website-Zugriffe 2. Bleiben Sie unkompliziert und machen Sie Interessenten die Teilnahme leicht. Sorgen Sie dafür, dass man problemlos bei Ihrem Gewinnspiel mitmachen kann. Erstellen Sie leicht verständliche Teilnahmebedingungen, die auf Ihrer Facebook-Seite gut sichtbar sein sollten. So organisierte Dazeinfo sein... --- ### Strategia di marketing per eventi social: prima, durante e dopo > Stai organizzando un evento? Scopri come incorporare i social media nella strategia di marketing per eventi social : prima, durante e dopo. - Published: 2016-05-26 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/strategia-di-marketing-per-eventi-social-prima-durante-e-dopo/ - Categories: Strategia - Tags: Italiano - : pll_wpml_340940 Hai mai organizzato una festa, pubblicizzandola su Facebook? Ecco, quello è un esempio di marketing per eventi social! Ma puoi fare molto più che far cliccare ‘Partecipa’ ai tuoi amici: ormai i social network sono diventati parte integrante di ogni nostra esperienza e, nel marketing, ciò equivale a tante nuove opportunità per ottenere di più dal proprio evento, con la giusta strategia. Tutto ciò che ti serve sono un buon piano e gli strumenti giusti. La cosa migliore della comunicazione sui social media è che la portata del tuo evento non ha nulla a che vedere con il successo che si può ottenere incorporando i social. Che tu stia organizzando un evento di networking tra professionisti del tuo settore o un festival musicale con migliaia di partecipanti, i social network possono aiutarti a diffondere il messaggio e a raggiungere meglio il tuo pubblico. Per raggiungere i tuoi obiettivi devi aver pianificato una strategia prima, durante e dopo l'evento. Ecco come puoi sfruttare i vantaggi dei social media in ogni fase. Come incorporare i social media nella strategia di marketing di un evento social Prima dell'evento 1. Pensa a un hashtag unico, breve e memorabile Si tratta di un elemento fondamentale della tua strategia di marketing, perché ti permette di rintracciare in un attimo tutte le informazioni, interazioni sui social, promozioni e campagne pubblicitarie relative al tuo evento. In questo senso, vale la pena investire del tempo per trovare un hashtag davvero efficace. Se pensi di aver trovato l'hashtag giusto per... --- ### 20 banques d'images pour vos publications sur les médias sociaux > Découvrez 20 banques d'images gratuites (et libres de droit) qui s'avéreront utiles pour vos prochaines publications sur les médias sociaux. - Published: 2016-05-25 - Modified: 2016-06-03 - URL: https://blog.hootsuite.com/fr/20-banques-dimages-pour-vos-publications-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_341099 Tous les responsables des médias sociaux ou du marketing de contenu savent que l'une des tâches les plus difficiles est de trouver l'image parfaite pour compléter une bonne publication. C'est indéniable, les images sont l'un des vecteurs les plus importants de l'engagement sur les réseaux sociaux, mais à moins que vous ne soyez prêt à payer des sommes importantes pour accéder à une bibliothèque d'images, cela peut peut prendre un temps de trouver des images pour les médias sociaux qui soient gratuites et originales. Pour vous faciliter la tâche, nous avions déjà rédigé un article sur les 15 ressources incontournables pour créer rapidement de belles images pour vos médias sociaux. Aujourd'hui, pas besoin d'être créatifs: nous avons tout simplement compilé une liste des 20 banques d'images gratuites (et libres de droit) que vous pouvez ajouter à vos favoris et qui s'avéreront utiles pour vos prochaines publications. Creative Commons Zero Mais avant de commencer, revenons d'abord sur les différents types de droits d'auteur et de licences appliqués aux images disponibles. Il est parfois difficile de savoir exactement si vous êtes en droit d'utiliser ou de modifier une image que vous avez trouvée sur Internet à des fins personnelles ou commerciales. La licence Creative Commons Zero est donc particulièrement intéressante. D'après le site de Creative Commons, la licence CC0 permet aux « scientifiques, enseignants, artistes et autres auteurs et propriétaires de contenus protégés par des droits d'auteur ou inclus dans des bases de données de renoncer à ces droits dans leurs œuvres... --- ### 3 Dinge über Pinterest, die Sie wissen sollten > Pinterest findet auch bei großen Marken immer mehr Beachtung und ist längst mehr als ein Ort für Ideen. Wir haben einige Pinterest Tipps für Sie. - Published: 2016-05-25 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/de/3-dinge-ueber-pinterest/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340656 Pinterest ist der magische Ort im Internet, wo wir uns Inspiration, Ideen und Vorschläge holen und uns der guten alten digitalen Sammlerlust hingeben. Sie doch auch, oder etwa nicht? Das Bildernetzwerk verzeichnet Stand September 2015 weltweit 100 Millionen aktive Nutzer und gewinnt laut ARD/ZDF-Online-Studie 2015 auch in Deutschland an Beliebtheit. Genaue Zahlen für Deutschland nennt Pinterest nicht, die Studie schätzt, dass hierzulande um die 2 Millionen Nutzer aktiv sind. Doch Pinterest ist auch für Unternehmen interessant. Wer also bei Pinterest bislang nur an Hochzeitsplanung, Selbstgemachtes oder Rezepte gedacht hat, sollte sich mal genauer umsehen. Das Bildernetzwerk bietet eine erstaunliche Bandbreite an Content-Formen – gepinnt werden können GIFs, Videos, Geo-Pins und mehr – zu den unterschiedlichsten Themen und Branchen. Auch Marken wie die Bank of America, die nicht unbedingt für Pinterest geeignet scheinen, mischen hier verstärkt mit – und das sehr gekonnt. Was genau Pinterest so attraktiv macht? In vielen Fällen ist es die Langlebigkeit. Pins haben einen Langzeiteffekt, den es so nirgendwo sonst in den sozialen Medien gibt. Während Tweets eine Halbwertszeit von nur 24 Minuten haben und Facebook-Posts bei immerhin 90 Minuten liegen, beträgt die Halbwertszeit von Pins 151. 200 Minuten. In einer Pinterest-Fallstudie zu BuzzFeed erklärte die Leiterin der Entwicklungs- und Datenabteilung des Medienunternehmens: „Pinterest ist der zweitgrößte Social Media-Referrer (Quelle von Empfehlungen) für BuzzFeed. Zusätzlich ist der Lebenszyklus der Beiträge deutlich länger als in den anderen sozialen Netzwerken. Oft generieren die Posts noch Monate nach ihrer Veröffentlichung Traffic. Tatsächlich stammt mehr als die Hälfte des von Pinterest... --- ### 18 conseils marketing digital incontournables pour les entreprises > Nous avons compilé 18 conseils marketing digital pour vous aider à améliorer la promotion de votre entreprise sur les médias sociaux. - Published: 2016-05-23 - Modified: 2016-06-03 - URL: https://blog.hootsuite.com/fr/18-conseils-marketing-digital-incontournables-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_340971 Vous connaissez déjà notre mission principale qui consiste à fournir des conseils sur les médias sociaux à nos lecteurs. Nous avons rédigé de nombreux articles et guides d'apprentissage, partagé différents modèles et créé de nombreuses listes répertoriant les rubriques importantes dans le domaine du marketing digital. Toutefois, nous savons que les personnes responsables de la gestion des médias sociaux, en particulier dans les petites entreprises, n'ont pas toujours le temps de parcourir une archive de blog considérable. Pour vous faciliter la tâche, nous avons compilé 18 conseils marketing digital - la plupart d'entre eux développés dans nos précédents articles - pour vous aider à améliorer la promotion de votre entreprise sur les médias sociaux. Voici 18 conseils marketing digital à l'attention de quiconque utilise les médias sociaux pour l'entreprise Conseil n°1 : Créez un plan marketing pour les médias sociaux avant de commencer Tout comme pour toute action dans le monde de l'entreprise, il est nécessaire de réaliser un plan préalable à l'exécution. Il en va de même sur les médias sociaux. L'élaboration d'un plan marketing digital vous mettra sur les rails de la réussite et vous permettra d'éviter toute erreur sur les médias sociaux. Apprenez à créer un plan marketing digital et regardez vos médias sociaux s’épanouir. Conseil n°2 : Réalisez un audit de votre présence sur les médias sociaux Avant de créer un nouveau profil de médias sociaux, réalisez un audit de votre présence digitale actuelle. Les audits de médias sociaux sont utiles pour réunir tous vos profils... --- ### Facebook oder YouTube: Welche Video-Plattform Unternehmen wirklich brauchen > Videos sind essentiell für jede gute Social Media-Strategie. Wir haben die beiden Plattformen Facebook Video und YouTube miteinander verglichen. - Published: 2016-05-23 - Modified: 2016-05-18 - URL: https://blog.hootsuite.com/de/facebook-oder-youtube-welche-video-plattform-unternehmen-wirklich-brauchen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340532 2016 wird ein Video-Jahr, soviel ist bereits klar. Wer Aufmerksamkeit in den sozialen Medien will, braucht Video. 2015 sorgten massive Investitionen und neue Technologien für den Shift von Bildern zum Bewegtformat. In diesem Jahr werden sich die Platzhirsche Facebook und YouTube ernsthaft miteinander messen. Das Internet wird zum gigantischen Video-Kanal, und die Bereitstellung von Videos trägt entscheidend zum Social Media-Erfolg von Unternehmen und Marken bei. Denn maximale Social Media-Reichweiten lassen sich nur mit Videos erzielen. Ein guter Grund für Werbetreibende, spätestens jetzt in Video-Ads zu investieren. Die meisten Spendings gehen an Facebook, YouTube folgt dicht dahinter. Doch welche dieser beiden Video-Giganten ist für Ihr Unternehmen die beste Wahl? Facebook oder YouTube? Das Wachstum von Facebook Video in den vergangenen beiden Jahren ist hinreichend belegt. Damit hat sich der Social Media-Riese für das Rennen um den Titel „größte Videoplattform in den sozialen Medien” definitiv qualifiziert. Doch erst muss der größte Gegner überwunden werden – YouTube, lange Zeit das Synonym für Online-Videos. Wenn Sie in Ihrem Unternehmen nur begrenzt Zeit und Ressourcen für Videos zur Verfügung haben, möchten Sie sicher wissen, auf welche der beiden Plattformen Sie sich konzentrieren sollten. Diese Frage ist nicht unwichtig. Wie bereits gesagt, wird sich die Zukunft der sozialen Medien (und des Internets) hauptsächlich im Bereich Video manifestieren. Bis 2019 sollen Videos sogar 80 Prozent des Internet-Traffics stellen. Videos sind also essentiell für jede gute Social Media-Strategie. Um Ihnen bei der Entscheidung zwischen Facebook Video und YouTube zu helfen, haben wir die beiden Plattformen miteinander verglichen. Facebook... --- ### Comment convaincre votre patron d'utiliser les réseaux sociaux pour l'entreprise? > Nous avons identifié un chiffre par média social qui démontre son ROI pour les entreprises et qui convaincra votre boss d'utiliser les réseaux sociaux... - Published: 2016-05-20 - Modified: 2016-05-25 - URL: https://blog.hootsuite.com/fr/comment-convaincre-votre-patron-dutiliser-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_341036 Peu importe combien de personnes utilisent les médias sociaux dans le monde, peu importe le nombre de success stories qui voient le jour, peu importe le nombre de nouvelles technologies qui débarquent pour répondre aux besoins spécifiques des professionnels, certains chefs d’entreprise ne sont toujours pas convaincus de l’intérêt des médias sociaux. Mais s’il y a bien une chose dont tous les patrons du monde raffolent c'est l’intérêt (ou pas) d’une stratégie digitale efficace, ce sont les données. Si vous connaissez un manager toujours sceptique dans votre entreprise (ou pire, si vous en êtes un vous-même), il vous faut des chiffres pour le convaincre d'utiliser les réseaux sociaux Cet article est dédié à tous les patrons ou managers qui ne seront convaincus de l’importance des médias sociaux que si ceux-ci sont reliés à des objectifs plus vastes de l’entreprise — et particulièrement à l’aspect financier. Pour chaque réseau social majeur, nous avons identifié un chiffre clé qui démontre spécifiquement son retour sur investissement pour les entreprises. Ces statistiques – et les histoires qui les accompagnent – prouveront à votre patron (ou vous-même) que les médias sociaux s'inscrivent dans des objectifs plus généraux et le convaincront de se lancer dans l’aventure. Voyez plutôt ça. Comment convaincre votre patron d'utiliser les réseaux sociaux ? Facebook Les fans d’une entreprise sur Facebook achètent 35 % de plus qu’un consommateur moyen. Lorsque l’on pense au succès d’une marque sur les médias sociaux, on pense tout de suite à des enseignes comme Nike ou Redbull.... --- ### Cose da non fare: gli errori più comuni nella comunicazione social > Il rischio di commettere errori madornali in strategia di comunicazione social è elevato, ed ecco quali sono i più comuni. - Published: 2016-05-17 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/cose-da-non-fare-gli-errori-piu-comuni-nella-comunicazione-social/ - Categories: Strategia - Tags: Italiano - : pll_wpml_340933 Abbiamo scritto molto su quello che ogni buona strategia di social media dovrebbe includere: consigli, trucchi e tendenze che chi lavora in questo campo dovrebbe conoscere. Che dire però di ciò che dovresti evitare nella comunicazione social? Alcune delle tattiche più popolari sono in realtà totalmente inefficaci e rischiano di influire negativamente sul tuo brand. In questo articolo parleremo proprio di questo: il lato oscuro delle strategie di comunicazione social. Il rischio di commettere errori madornali in questo campo è elevato, ed ecco quali sono i più comuni. #1 - Like-baiting Il like-baiting, un po' come il click-baiting, consiste nell'utilizzare titoli provocatori o controversi per attirare l'attenzione degli utenti e ottenere clic e like. Spesso, però, i contenuti correlati si rivelano poco significativi e poco legati alle finalità della tua attività. Certo, così si guadagna forse qualche like, qualche condivisione e magari anche qualche retweet di utenti poco attenti, ma questo tipo di post è considerato quasi al pari dello spam, non aiuta ad aumentare l'engagement, e viene considerato veramente fastidioso dalla maggior parte degli utenti. Inoltre, Facebook ostacola la pubblicazione di questo tipo di contenuti, con continui provvedimenti. Ci sembra abbastanza per evitarlo, no? #2 - Acquistare like e follower Ormai tutti sanno che è possibile comprare follower e like. Ma è una buona idea? Assolutamente no, anche se si tratta di una pratica molto comune. Ottenere centinaia o migliaia di follower può essere una forte tentazione, ma si tratta solo di un numero: a nessuno di loro interessa... --- ### 7 erreurs Instagram à éviter absolument > Si vous cherchez des moyens d'améliorer votre présence sur Instagram, la liste suivante des erreurs Instagram commises fréquemment va vous être utile... - Published: 2016-05-17 - Modified: 2016-06-02 - URL: https://blog.hootsuite.com/fr/7-erreurs-instagram-a-eviter-absolument/ - Categories: Stratégie - Tags: Français - : pll_wpml_340959 D'abord une vitrine pour afficher nos nouvelles chaussures et se faire de nouveaux amis, Instagram est rapidement devenu un portail pour les nouveaux produits et les nouvelles entreprises. Avec de plus de 300 millions d'utilisateurs, il n'y a rien d'étonnant à voir de nombreuses entreprises affluer sur cette plateforme visuelle. Bien que la plupart d’entre elles soient bien accueillies sur Instagram, personne ne veut voir son flux encombré d'images de marques ou de publicités indésirables. Afin de conserver et d'augmenter la valeur de l’application, les marques doivent s'assurer de ne pas gâcher notre plaisir par une mauvaise gestion ou un mauvais ciblage de leurs images et de leurs pratiques. Il n'y a rien de pire que d’avoir l’air complètement perdu lorsque son public potentiel est majoritairement composé d’individus âgés entre 16 et 24 ans. Après avoir exploré les erreurs fréquentes sur Facebook, sur votre contenu et sur les médias sociaux en général, découvrons les fonctionnalités spécifiques à maîtriser sur Instagram. Si vous êtes perplexes quant aux notions de filtres, de hashtags, de légendes et d’abonnés ou si vous cherchez simplement des moyens d'améliorer votre présence actuelle, la liste suivante des erreurs fréquentes commises par les responsables de médias sociaux peut permettre à vos efforts Instagram d'atteindre leur potentiel optimal, tout en restant crédibles aux yeux de vos abonnés. #1 - Lien inexistant dans la biographie de votre compte La bio de votre profil est le seul endroit où vous pouvez ajouter un lien à cliquer en direction de votre site,... --- ### Les images sur les médias sociaux: à faire et à éviter > Pour atteindre le plein potentiel de l’engagement de vos abonnés, voici les choses à faire et à éviter concernant les images sur les médias sociaux. - Published: 2016-05-13 - Modified: 2016-05-19 - URL: https://blog.hootsuite.com/fr/les-images-sur-les-medias-sociaux-faire-et-eviter/ - Categories: Stratégie - Tags: Français - : pll_wpml_340957 Une image vaut un millier de J'aime. De nombreuses études ont révélé qu’intégrer une photo de profil est essentiel pour augmenter le nombre de visites d’une page et que les publications d'images sont plus visibles sur les médias sociaux. La discussion bat son plein au sujet du parfait avatar ou de la parfaite photo de couverture, mais il n'existe aucun manuel complet sur l'engagement visuel au service du profil de votre marque sur les médias sociaux. Vous pouvez passer des heures sur la présence visuelle de votre marque – à chercher l’en-tête parfait et à décider de la photo de profil parfaite – et toujours tomber à côté. Pour atteindre le plein potentiel de l’engagement visuel des images que vous publiez sur les médias sociaux, voici les choses À FAIRE et celles à NE PAS FAIRE concernant les éléments visuels essentiels de votre page : les photos de profil et de couverture, et les images des publications. #Photos de profil Une photo de profil pour une marque ? « Facile, il n’y a qu’à mettre le logo ! » me direz-vous. Eh bien, pas tout à fait. Même si la pratique la plus courante consiste à positionner le logo à l'emplacement le plus efficace (en haut à gauche de la page, dans la plupart des médias sociaux), cela n’est pas une excuse pour être complaisant au sujet de l'élément le plus important de votre profil de médias sociaux. À faire : Faire coïncider l'image de votre marque aux campagnes en... --- ### Vidéo sur Facebook ou YouTube, comment faire le bon choix ? > Nous allons comparer la vidéo sur Facebook et YouTube pour vous aider à déterminer laquelle de ces deux plateformes répond le mieux à vos besoins. - Published: 2016-05-11 - Modified: 2016-05-17 - URL: https://blog.hootsuite.com/fr/video-sur-facebook-ou-youtube-comment-faire-le-bon-choix/ - Categories: Stratégie - Tags: Français - : pll_wpml_340904 Le paysage des médias sociaux est extrêmement concurrentiel. Ainsi, Instagram n'a pas mis longtemps à intégrer la vidéo après l'émergence et la montée en puissance rapide de Vine. Suite aux éloges reçus par Meerkat lors de l'édition 2015 du salon SXSW, Twitter a rapidement proposé une solution concurrente, Periscope, qui a très vite pris la tête des applications de streaming vidéo en temps réel. Bien sûr, ce tableau ne serait pas complet sans YouTube et Facebook, les deux géants de la vidéo. On a beaucoup parlé de la croissance rapide de la vidéo sur Facebook au cours des deux dernières années. Le réseau fait aujourd'hui partie des principales plateformes de vidéo sur les réseaux sociaux. Pour se prévaloir de ce titre, Facebook a dû toutefois détrôner YouTube, dont le nom même est longtemps resté synonyme de « vidéo en ligne ». Si votre entreprise ne peut consacrer qu'un temps et des ressources limités à la vidéo, vous vous demandez peut-être sur laquelle de ces plateformes vous concentrer. C'est une question importante, car la vidéo représente l'avenir des médias sociaux et d'Internet dans son ensemble. En fait, 80 % du trafic Internet sera généré par la vidéo d'ici 2019. La vidéo est un élément essentiel d'une stratégie digitale efficace. Dans ce billet, nous allons comparer Facebook et YouTube pour vous aider à déterminer laquelle de ces deux plateformes répond le mieux à vos besoins. La vidéo sur Facebook Statistiques en bref Les utilisateurs de Facebook publient 75 % de vidéos en... --- ### So erreichen Sie Ihre Social Media-Ziele (wirklich!) > Formulieren Sie nicht nur Ihre Social Media-Ziele, erreichen Sie sie! Wir haben das S.M.A.R.T. System Goal Setting Model auf die Welt der sozialen Medien übertragen. - Published: 2016-05-11 - Modified: 2016-05-13 - URL: https://blog.hootsuite.com/de/erreichen-sie-ihre-social-media-ziele/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340575 Ein langer (oder kurzer) Weg beginnt bekanntlich mit dem ersten Schritt. Und er hat ein Ziel, denn sonst könnten Sie sich den Weg sparen. Es ist also wichtig, sich ein Ziel zu setzen – das gilt auch, wenn man in die Welt der sozialen Medien aufbricht. Doch wie sich diese Ziele tatsächlich erreichen lassen, ist eine ganz andere Geschichte, über die nicht so oft gesprochen wird. Wir haben das bewährte S. M. A. R. T. System Goal Setting Model (Specific, Measurable, Achievable, Realistic, Timely) auf die Welt der sozialen Medien übertragen, damit Sie Ihre Social Media-Ziele nicht nur formulieren, sondern auch erreichen. Definieren Sie Ihr Ziel möglichst konkret Die Steigerung Ihrer Social Media-Reichweite ist zum Beispiel ein gutes Ziel. Aber wonach bemessen Sie Ihren Erfolg? Sind es 50 Follower? Oder 500 Follower? Und in welchem sozialen Netzwerk? Ein eher schwammig formuliertes Ziel lässt sich auch nicht eindeutig erreichen. Definieren Sie deshalb klare und konkrete Ziele, die keinen Interpretationsspielraum zulassen. Beispiel Unklar: „Ich möchte mit Social Media meine Markenbekanntheit steigern. “ Konkret: „Ich möchte auf Twitter einen Hashtag-Wettbewerb veranstalten, um die Markenbekanntheit zu steigern. “ Setzen Sie sich Ziele, die messbar sind Foto: Sunny Mama via Flickr CC 2. 0 by SA Nehmen wir an, Sie möchten die sozialen Medien als Kanal für Ihren Kundenservice nutzen. Woran erkennen Sie, wie gut das funktioniert? An einer Zunahme der Tweets? An weniger Telefonanrufen und Emails über einen Zeitraum von mehreren Monaten? Wenn Sie einen Erfolg messen wollen, brauchen Sie Zahlen. Es geht nicht... --- ### Comment offrir un service client exceptionnel sur les médias sociaux > Proposer un excellent service client sur les médias sociaux peut contribuer à la croissance de votre entreprise: découvrez comment et pourquoi. - Published: 2016-05-05 - Modified: 2016-05-11 - URL: https://blog.hootsuite.com/fr/comment-offrir-un-service-client-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_340645 Nous avons tous vu, à un moment ou à un autre sur les médias sociaux, des messages de clients mécontents qui critiquent de façon très négative un produit ou un service qui n'a pas tout à fait répondu à leurs attentes. Leurs bagages ont été perdus lors de leur voyage à Hawaï, ils ont trouvé un cheveu dans leur plat, ou le café crème qu'ils avaient commandé leur a été servi à une température de 64 degrés et non 65... Ce genre de choses. Les petites entreprises comme les plus grandes sociétés sont désormais toutes présentes en ligne sur les médias sociaux, ce qui permet aux consommateurs de communiquer avec elles bien plus facilement qu'auparavant. Répondre à des clients mécontents ou aux questions les plus fréquentes sur votre produit ou service peut devenir une procédure simple si vous respectez un certain nombre de bonnes pratiques que nous allons expliquer ci-dessous. Pourquoi est-ce important de proposer un bon service client sur les médias sociaux ? Offrir un excellent service client doit évidemment être un objectif primordial pour votre entreprise, mais il ne s'agit pas d'un simple principe. Proposer un service client de qualité sur les médias sociaux peut bien sûr contribuer à la croissance et à la pérennité de votre entreprise, mais il est parfois difficile de comprendre pourquoi exactement. Help Scout a créé une superbe étude qui présente les principales raisons qui doivent inciter une entreprise à considérer qu'offrir un service client exemplaire est une priorité. Voici quelques chiffres clés... --- ### Come creare una strategia di marketing dei contenuti: la guida definitiva > Scopri come creare una strategia di marketing dei contenuti (Content Marketing) di successo per la tua azienda con la guida completa di Hootsuite. - Published: 2016-05-02 - Modified: 2018-09-19 - URL: https://blog.hootsuite.com/it/come-creare-una-strategia-di-marketing-dei-contenuti/ - Categories: Strategia - Tags: Italiano - : pll_wpml_340607 Nell'era dei social media le aziende hanno la necessità di pubblicare contenuti di valore, e di farlo con costanza. Più facile a dirsi che a farsi, vero? Perché i tuoi contenuti abbiano successo, è fondamentale che rispondano ad una strategia di marketing dei contenuti, detta anche di Content Marketing. Una strategia di marketing dei contenuti funge da punto di riferimento per le fasi di progettazione, produzione, promozione e misurazione degli stessi. La sua creazione potrà sembrarti un processo lungo e faticoso, ma ti permetterà di ridurre il carico di lavoro nel tempo e rendere i tuoi contenuti più efficaci. Così i tuoi sforzi verranno ripagati in fretta. Per aiutarti, noi di Hootsuite abbiamo creato una guida che ti accompagnerà in ogni fase del processo, partendo dall'individuazione degli obiettivi da raggiungere. Fissa gli obiettivi di Content Marketing e allineali agli obiettivi commerciali Quando pianifichi la creazione di un contenuto, in che modo scegli cosa scrivere e cosa omettere? Per fare in modo che i contenuti perseguano uno scopo chiaro, coerente con gli obiettivi di marketing aziendale, devi chiederti: che cosa voglio ottenere? Ecco alcuni obiettivi di marketing dei contenuti da prendere in considerazione: Aumentare la notorietà della marca nei mercati chiave o verticali Aumentare il traffico verso il tuo sito Web Aumentare le iscrizioni (es: ad una newsletter) Portare i lettori su una landing page o su un modulo specifico Avrai notato come nessuno degli obiettivi appena descritti faccia riferimento alle cosiddette "metriche della vanità": mi piace, retweet e preferiti. Come... --- ### 7 conseils marketing pour accroître l'engagement sur Facebook > Facebook est un atout dans votre stratégie marketing: voici 7 conseils marketing pour accroître l'engagement sur Facebook et la portée de votre contenu. - Published: 2016-05-02 - Modified: 2016-05-05 - URL: https://blog.hootsuite.com/fr/engagement-sur-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_340633 Facebook est un outil commercial clé de la plupart des stratégies marketing car il est sans aucun conteste le réseau social le plus populaire. Cependant, en raison de sa longévité, il est possible que vous deviez redoubler d'efforts pour offrir du contenu inédit et des idées nouvelles sur la page Facebook de votre entreprise ou de votre marque. Bien qu'il soit tentant de se contenter d'écrire un texte, d'ajouter une belle image et de publier à la chaîne, vous pouvez augmenter vos chances d'engager la conversation avec votre public et vos clients en adoptant une stratégie de communication sur Facebook. (Lire à ce sujet: 16 raisons de revoir votre stratégie Facebook) Les conseils marketing suivants vont vous aider à accroître l'implication du public vis-à-vis de votre activité marketing sur Facebook sans avoir à utiliser la fonction « poke » ! 7 conseils marketing sur Facebook #1 - Choisir le bon timing Choisir le moment opportun pour publier votre contenu sur Facebook est décisif. Évidemment, tout dépend de votre public, de votre contenu et de votre objectif global. Observez votre public et dressez le portrait des personnes que vous aimeriez atteindre. Par exemple, si votre client cible est une mère au foyer débordée, le meilleur moment pour l'approcher sera probablement différent de celui d'un célibataire. Pour connaître les moments les plus opportuns, il faut faire des essais quitte à commettre des erreurs. Les jours les plus propices pour publier sur Facebook sont les jeudis et les vendredis. Du lundi au mercredi,... --- ### Fit für die Zukunft: Was Social Media-Manager jetzt können müssen > Wer soziale Netzwerke beruflich nutzt, sollte stets auf dem neuesten Stand sein. Wir zeigen, was Social Media-Manager können müssen, um vorne dabei zu sein. - Published: 2016-05-02 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/fit-fuer-die-zukunft-social-media-manager-jetzt-koennen-muessen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340523 Man lernt bekanntlich niemals aus. Das gilt auch für die Fertigkeiten, die Social Media-Experten in Unternehmen erwerben sollten, um ihren Aufgaben gerecht zu werden. Die sozialen Netzwerke entwickeln sich ständig weiter. Wer sie beruflich nutzt, ist gut beraten, das ebenfalls zu tun. Was Social Media-Manager können müssen, um mithalten zu können, ändert sich also ständig. Als Social Media-Profis (oder solche, die es werden wollen) sollten wir besser als alle anderen in unseren Unternehmen darüber Bescheid wissen, in welche Richtung die Social Networks unterwegs sind. Wir müssen neue Trends in Erkenntnisse ummünzen, daraus Pläne für unsere Marken entwickeln, die diese voranbringen, und diese dann auch umsetzen. Damit das gelingt, benötigen Social Media-Manager bestimmte Fähigkeiten. Allerdings entwickelt sich Social Media ständig weiter – und wir sollten uns schulen, um Schritt zu halten. Erfahren Sie hier, welche Fähigkeiten Social Media-Manager jetzt brauchen, um die Nase vorn zu behalten und ihr Unternehmen bestmöglich in den sozialen Medien in Szene zu setzen. Bereit, Ihre Social Media-Fähigkeiten zu verbessern? Dann melden Sie sich jetzt bei Podium an, der kostenlosen Social Media-Schulungsplattform von Hootsuite. Podium jetzt ausprobieren Medienkanäle managen Fernsehen, Radio, Print, Email... . all das sind Medienkanäle. Und jedes einzelne soziale Netzwerk, in dem Sie aktiv sind, ist ebenfalls ein Medienkanal. Das Wissen darum, wie mit diesen Kanälen – unter Berücksichtigung von Zielgruppen, Stil und Tonalität sowie der Erfolge und Misserfolge Ihrer bisher veröffentlichten Inhalte – umgegangen wird, ist (und war es schon immer) unbestreitbar eine Kompetenz, die jeder Social Media-Manager braucht. Ein gekonnter Umgang mit... --- ### Wie Sie mehr Twitter-Follower gewinnen – und diese zur Interaktion motivieren > Unser Leitfaden stellt Strategien und Taktiken vor, wie Sie mehr Twitter-Follower gewinnen und mit diesen erfolgreich interagieren. - Published: 2016-04-29 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/wie-sie-auf-twitter-mehr-follower-gewinnen-und-diese-zur-interaktion-motivieren/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340374 Wie sich die Social Media-Plattform Twitter in den nächsten Monaten entwickelt, wird sich zeigen. Auch wenn die Investoren unzufrieden sind: als Nachrichtenzentrale bleibt der Zwitscher-Dienst unverzichtbar, wie die Heute-Redaktion schreibt. Unternehmen bietet Twitter mit immerhin 320 Millionen aktiven Nutzern weltweit (Stand Januar 2016) und 500 Millionen Tweets pro Tag (Stand November 2015) nach wie vor eine attraktive Umgebung für ihre Social Media-Botschaften. Das haben laut Statista 72 Prozent der Online-Shops in Deutschland erkannt, die alle einen Twitter-Account eingerichtet haben. Es lohnt sich also, auf Twitter aktiv zu werden. Damit sich das Engagement rentiert, brauchen Unternehmen möglichst viele Follower. Und dafür brauchen sie eine Strategie. Eines der wichtigsten Anzeichen für eine erfolgreiche Twitter-Strategie ist die stetige Zunahme der Anzahl jener Menschen, die Ihnen folgen. Dieser Leitfaden soll Sie dabei unterstützen, mehr Twitter-Follower zu gewinnen. Wir stellen Ihnen darin Strategien und Taktiken vor, die wir von Hootsuite angewandt haben, um unsere eigene Twitter-Gefolgschaft zu vergrößern – aber auch solche, die sich bei unseren Kunden und anderen Marken als wirksam erwiesen haben. Der vorliegende Leitfaden behandelt aber nicht nur die Frage, wie Sie an mehr Follower kommen. Schließlich sind selbst eine Million Twitter-Follower für ein Unternehmen nicht besonders nützlich, wenn nur einer oder zwei von ihnen regelmäßig mit Ihren Tweets interagieren. Daher konzentrieren wir uns hier darauf, wie Sie die richtigen Follower finden, also Menschen, die für Ihr Unternehmen relevant sind, die Reichweite Ihrer Nachrichten vergrößern können und eventuell zu Fürsprechern Ihrer Marke – oder, noch besser, zu Kunden – werden. Abgesehen von... --- ### Wie Unternehmen Mehrwert aus Social Media-Content schöpfen können > Ganz im Zeichen von Social Media-Content stand das Social Media-Frühstück im Herzen Londons, zu dem Hootsuite am 21. April 2016 eingeladen hatte. - Published: 2016-04-28 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/mehrwert-aus-social-media-content-schoepfen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340753 Ganz im Zeichen von Content stand ein Social Media-Frühstück im Herzen Londons, zu dem Hootsuite am 21. April 2016 die digitale Branche eingeladen hatte. Zahlreiche führende Köpfe und Fachleute folgten der Einladung von Penny Wilson, Chief Marketing Officer von Hootsuite, und diskutierten gemeinsam über das Thema, dass Social Media-Profis rund um den Globus bewegt. Als Panel-Teilnehmer beschäftigten sich fünf führende Digital-Experten im Rahmen einer Podiumsdiskussion mit dem wirtschaftlichen Potenzial und der Zukunft von Social Media-Content in unserer immer stärker fragmentierten und schnelllebigen Welt. Video-Content dominiert bereits heute die in den sozialen Medien veröffentlichten Inhalte. Und es ist davon auszugehen, dass sich diese Entwicklung auch weiterhin fortsetzt. Auf Facebook hat sich die Anzahl der Video-Abrufe pro Tag in 2015 auf acht Millionen mehr als verdoppelt – und 2019 sollen voraussichtlich pro Sekunde eine Million Video-Minuten im Web veröffentlicht werden. Kein Wunder, dass dieses Thema die Diskussionen bei unserem Social Media-Frühstück beherrschte und Videos als essentiellen Bestandteil eines erfolgreichen Marketing-Mix in den Vordergrund rückte. Auch bei Hootsuite betrachten wir den Einsatz von Video als wesentlichen Part für eine zukunftsfähige Social Media-Strategie. Deshalb können Unternehmen Ihren Video-Content jetzt auf den vier Social Media-Plattformen Facebook, Twitter, Instagram und YouTube direkt über das Hootsuite Dashboard managen. Unsere Event-Location ‘The Soho Hotel’ platzte förmlich aus allen Nähten. Für das enorme Interesse der Digitalbranche sorgte neben dem Thema auch unser Experten-Panel, das sich aus renommierten Unternehmen wie Facebook, Siemens, Allsaints, Majestic Wine und M&C Saatchi zusammensetzte. Zu den großen Herausforderungen an das Content-Marketing in den sozialen Medien... --- ### Comment gérer les trolls sur les médias sociaux > Véritable nuisance sur le web, les trolls peuvent causer quelques dégâts. Comment repérer et gérer un troll sur les médias sociaux? - Published: 2016-04-28 - Modified: 2019-05-16 - URL: https://blog.hootsuite.com/fr/comment-gerer-les-trolls-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_338589 Le Web est un endroit sombre, regorgeant de créatures maléfiques. La pire d'entre elles ? Le troll des médias sociaux. À la différence des trolls des contes de fées, ils ne se cachent pas dans des cavernes ou sous des ponts. Au contraire, ils œuvrent au grand jour pour mieux attirer l'attention. Ces habitants parmi les plus malfaisants du Web adorent générer des réactions négatives. Leur but ? Inciter à la haine et susciter la colère à l'aide de leur clavier. Mais qui sont-ils vraiment ? Et comment vous ou votre marque devez réagir si vous en rencontrez un ? Qu'est-ce qu'un troll des médias sociaux ? Un troll est un internaute qui provoque délibérément les autres par le biais de commentaires vindicatifs, injurieux ou provocants. Son but est d'énerver et de susciter une réponse émotionnelle (de préférence la colère). Pour ce faire, le troll peut se montrer belliqueux (souvent sur un sujet sans aucun rapport avec l'élément commenté), lancer des attaques ad hominem, publier des menaces de mort ou déverser des propos haineux. Il est important de noter que tous les commentateurs en colère ne sont pas des trolls. L'écrivain Tim Dowling l'explique très bien dans son article Dealing with trolls: a guide (Gérer les trolls: le guide) publié dans le Guardian. Il y écrit notamment « qu'il existe une zone grise entre la vigoureuse divergence d'opinions et le troll pur et simple. On y trouve ainsi les personnes passionnées mais mal informées, les gens vulgaires, les ados qui... --- ### Zahlen und Fakten: Was Sie schon immer über Instagram wissen wollten > Erkennen wir Instagram endlich als die Zugmaschine für Social Networking an. Und dafür gibt es keinen besseren Weg, als aussagekräftige und Instagram Fakten sprechen zu lassen. - Published: 2016-04-26 - Modified: 2018-05-30 - URL: https://blog.hootsuite.com/de/zahlen-und-fakten-was-sie-schon-immer-ueber-instagram-wissen-wollten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340207 Weltweit nutzen mehr als 400 Millionen Instagrammer das beliebte Bilder-Netzwerk und immerhin schon 9 Millionen sind in Deutschland dabei. „Täglich werden bei Instagram weltweit 80 Millionen Fotos eingestellt. Insgesamt sind auf der Plattform mehr als 40 Milliarden Bilder gespeichert”, berichtete die Internet World im Januar 2016. Doch trotz beeindruckender Wachstumsraten in den letzten fünf Jahren haftet dem sozialen Netzwerk immer noch das Klischee an, hier würden überwiegend Sonnenuntergänge und hübsch inszenierte Food-Fotos gepostet. Zeit damit aufzuräumen, finde ich. Denn diese Sichtweise auf ein Netzwerk, das sich seinen Platz in der Ruhmeshalle des Social Media-Marketing schnell und redlich verdient hat, ist überholt. Erkennen wir Instagram endlich als die Zugmaschine für Social Networking an. Und dafür gibt es keinen besseren Weg, als aussagekräftige und zitierfähige Zahlen sprechen zu lassen. Hier kommen unsere Instagram Fakten und Zahlen. Los geht’s! Statistiken zur Instagram-Nutzung Instagram hat jeden Monat 400 Millionen aktive Nutzer „Nutzen die Leute das auch wirklich? ” Diese Frage will Ihr Chef oder Vorgesetzter garantiert zuerst beantwortet wissen, wenn es um ein soziales Netzwerk geht. Im Falle von Instagram können Sie mit einem klaren „Ja” antworten. Die Zahl von 400 Millionen Nutzern pro Monat zeigt, dass die Instagram-Nutzer ihre Plattform lieben. Skeptiker werden natürlich nachhaken, ob diese Nutzer-Basis denn tatsächlich so aktiv ist. Nun... Bis heute haben Instagram-Nutzer mehr als 40 Milliarden Fotos geteilt, und sie teilen im Durchschnitt täglich etwa 80 Millionen Fotos Vierzig Milliarden Fotos! Können Sie sich das vorstellen? Instagram ging 2010 weltweit an den Start, und in weniger als... --- ### Come promuovere la tua attività sui social media evitando lo spam > Ecco un elenco di cose da fare per promuovere la tua attività sui social media senza “spammare” i tuoi follower. - Published: 2016-04-25 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/it/come-promuovere-la-tua-attivita-sui-social-media-evitando-lo-spam/ - Categories: Strategia - Tags: Italiano - : pll_wpml_339475 Le indagini sui consumatori rivelano che un cliente occasionale può diventare un consumatore fedele di un certo brand dopo aver interagito sui social. Quattro consumatori su cinque sceglieranno il prodotto o servizio di un certo brand dopo averlo visto su social. Come recentemente emerso da un sondaggio, però, il 70% dei partecipanti crede che la presenza di gran parte dei marchi sui social media sia dettata da un egoistico desiderio di aumentare i propri profitti, piuttosto che da un interesse verso i propri clienti. Abbiamo pubblicato un articolo (sul blog inglese) su quali tecniche di promozione del tuo brand è meglio evitare per avere successo sui social. Ora che sai cosa non fare, puoi invece dedicarti a pubblicare contenuti che soddisfino le esigenze dei clienti, per avere successo sia offline che online. Ecco un elenco di cose da fare per promuovere la tua attività sui social media senza “spammare” i tuoi follower. Come promuovere la tua attività sui social media senza “spammare” i tuoi follower #1 - Usa il social network più adatto Riesci davvero a raggiungere il pubblico che ti interessa tramite i social media? Se hai un account su LinkedIn e offri prodotti e servizi per adolescenti, hai sbagliato canale. Ecco un procedimento in tre fasi per sapere di più sui tuoi potenziali clienti e su quale social network utilizzano. Scopri la distribuzione demografica dei tuoi canali Scopri quali canali sono più frequentati dal pubblico che ti interessa Passa a un canale diverso, concentrati su uno solo, oppure... --- ### Les 4 principales plateformes vidéo des réseaux sociaux sont désormais accessibles en natif via Hootsuite > Bonne nouvelle pour les pros des médias sociaux: il est désormais possible de gérer la vidéo sur les réseaux sociaux depuis le tableau de bord Hootsuite. - Published: 2016-04-20 - Modified: 2016-04-26 - URL: https://blog.hootsuite.com/fr/les-4-principales-plateformes-video-sur-les-reseaux-sociaux-sont-desormais-accessibles-via-hootsuite-2/ - Categories: Stratégie - Tags: Français - : pll_wpml_340525 Excellente nouvelle pour les pros des médias sociaux qui sont toujours pressés : vous pouvez désormais procéder à toutes vos tâches en lien avec la vidéo sur les réseaux sociaux depuis le tableau de bord Hootsuite. Nous avons l'immense plaisir de vous faire part de notre nouvelle intégration native avec YouTube et du lancement de la prise en charge des vidéos sur Facebook, Twitter et Instagram. Pourquoi maintenant ? Parce que les vidéos sont désormais essentielles pour être visibles sur les réseaux sociaux. (Lire à ce sujet: La vidéo: le format indispensable à votre stratégie digitale) D'ici 2019, il est estimé que 1 million de minutes de vidéos seront partagées chaque seconde et 80 % de tout le trafic Internet proviendra des vidéos. https://www. youtube. com/watch? v=zpY3oC9VclU Vous êtes conscient de l'impact des vidéos sur les réseaux sociaux, mais savez-vous comment les exploiter au mieux au sein de votre entreprise ? Pour obtenir des astuces et des conseils stratégiques afin d'augmenter votre nombre de vues et votre taux d'engagement sur YouTube, Facebook, Twitter et Instagram, inscrivez-vous à notre prochain webinaire. (en anglais seulement) Créer du contenu de qualité représente déjà un défi de taille. Mais c'est sans compter le temps nécessaire à sa publication et à sa promotion sur les bons réseaux pour attirer le public recherché : c'est là que nous intervenons ! Vous pouvez désormais approuver, programmer et publier une vidéo native sur ces quatre plateformes sociales majeures à partir d'un tableau de bord unique. C'est également dans... --- ### Social Media-Videos auf 4 Top-Plattformen jetzt direkt auf dem Hootsuite Dashboard managen > Wir freuen uns Ihnen ankündigen zu dürfen, dass Sie ab sofort Social Media-Videos via Hootsuite managen können. Ob YouTube, Facebook, Instagram oder Twitter - Published: 2016-04-20 - Modified: 2016-06-15 - URL: https://blog.hootsuite.com/de/social-media-videos-auf-4-top-plattformen-jetzt-direkt-auf-dem-hootsuite-dashboard-managen/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_340504 Gute Neuigkeiten für alle Social Media-Profis: Jetzt können Sie Zeit sparen und Ihre Social Media-Videos direkt auf dem Hootsuite Dashboard managen. Wir freuen uns riesig, dass wir Ihnen heute die Integration mit YouTube und den Support für Videos auf Facebook, Twitter und Instagram ankündigen dürfen. Warum gerade jetzt? Videos bewegen die sozialen Medien mehr denn je und dürften in Zukunft noch an Relevanz gewinnen. Laut einer aktuellen Prognose sollen bis 2019 1 Million Minuten Videos pro Sekunde online geteilt werden, Videos sollen dann für 80 Prozent des weltweiten Internet-Traffics sorgen. Sie kennen die Power von Social Media-Videos, aber wissen Sie schon, wie Sie diese für Ihr Unternehmen einsetzen? Tipps und Strategien für mehr Views und stärkeres Engagement mit Videos auf YouTube, Facebook, Twitter und Instagram erfahren Sie in unserem neuen Webinar, für das Sie sich hier anmelden können. Richtig guten Content zu entwickeln, ist eine Herausforderung für sich. On Top kommt der Zeitaufwand für das Veröffentlichen und Promoten Ihrer Videos in den richtigen Kanälen und die Interaktion mit den richtigen Zielgruppen. Und hier kommen wir ins Spiel. Jetzt können Sie Ihre nativen Videos auf einem einzigen Dashboard freigeben, vorausplanen und auf vier führenden Social Media-Video-Plattformen veröffentlichen. Auf demselben Dashboard können Sie Kommentare beobachten und mit Ihrem Team zusammenarbeiten, um Ihren Kunden schneller zu antworten. Und Sie erfahren, wie sich Ihre Video-Strategie in den sozialen Medien auszahlt: durch integrierte Analytics und Insights für YouTube- und Facebook-Video. Wo sitzen Ihre YouTube-Zuschauer? Wie viele Leute schauen sich Ihre Videos auf Facebook zu Ende... --- ### Las cuatro mejores plataformas para videos en Hootsuite > Tenemos grandes noticias para los profesionales de redes sociales: ahora puedes trabajar los videos en redes sociales directamente desde Hootsuite. - Published: 2016-04-20 - Modified: 2020-06-23 - URL: https://blog.hootsuite.com/es/las-cuatro-mejores-plataformas-para-videos-en-el-panel-de-control-de-hootsuite/ - Categories: Noticias - Tags: Español - : pll_wpml_340549 Tenemos grandes noticias para los profesionales de redes sociales con poco tiempo disponible: ahora puedes trabajar los videos en redes sociales directamente desde el panel de control de Hootsuite. Hoy estamos muy contentos de anunciar nuestra nueva integración con YouTube, así como compatibilidad con videos en Facebook, Twitter e Instagram. ¿Por qué ahora? Porque hoy en día las redes sociales tienen todo que ver con los videos. Y más aún en el futuro. Para el 2019 se prevé que se compartirán 1 millón de minutos de video en línea cada segundo y el 80 por ciento de todo el tráfico de Internet se atribuirá al video. https://www. youtube. com/watch? v=zpY3oC9VclU Conoces el poder del video en las redes, pero ¿sabes cómo ponerlo a trabajar para tu empresa? Para obtener consejos y estrategias sobre cómo impulsar vistas e interacción con los videos en YouTube, Facebook, Twitter e Instagram, regístrate en nuestro próximo seminario web. La creación de gran contenido es un desafío suficiente sin contar el tiempo que se necesita para publicar y promocionar tus videos en los canales adecuados e interactuar con la audiencia adecuada. Ahí es donde entramos nosotros. Desde un mismo panel de control ahora puedes aprobar, programar y publicar videos directamente a estas cuatro plataformas de redes sociales. Desde este panel de control también puedes supervisar comentarios y colaborar con miembros de tu equipo para responder más rápidamente a tus clientes. Y sabrás si tu estrategia de video social está dando frutos con métricas y analíticas integradas... --- ### Les leçons à tirer de 5 campagnes marketing particulièrement réussies > Nous avons sélectionné cinq des meilleures campagnes marketing et les avons décortiquées en éléments clés qui ont contribué à leur succès explosif. - Published: 2016-04-18 - Modified: 2016-04-20 - URL: https://blog.hootsuite.com/fr/lecons-a-tirer-de-5-campagnes-marketing-particulierement-reussies/ - Categories: Stratégie - Tags: Français - : pll_wpml_340355 Cet article est traduit de l'article original en anglais rédigé par Evan LePage et publié sur le blog US d'Hootsuite C'est l'heure des euphémismes : le marketing a légèrement changé ces cinq dernières années. La capacité des médias sociaux à conduire la réussite des campagnes en territoires inconnus a entrainé un changement énorme en matière de marketing du contenu. Les meilleures campagnes ont tiré profit des éléments qui ont rendu le contenu « partageable » sur les médias sociaux. Nous avons sélectionné cinq des meilleures campagnes marketing d'Amérique du Nord et les avons décortiquées ci-dessous en éléments clés qui ont contribué à leur succès explosif. Même si certaines de ces campagnes marketing ont été créées par les plus grandes entreprises et agences du monde, leur succès n'est pas lié au budget, mais à leur compréhension de vérités fondamentales sur les utilisateurs des médias sociaux. Vous êtes pressé ? Votre journée est occupée ? Faites dérouler l'écran jusqu'en bas pour la version TL;DR des 10 leçons tirées de ces campagnes. « The Man Your Man Could Smell Like » d'Old Spice Si quelqu'un vous réveillait ce matin en disant « je suis sur un cheval », à quoi penseriez-vous ? Nous sommes en 2016 et mon esprit continuerait de penser à la campagne « The Man Your Man Could Smell Like » d'Old Spice, sortie il y a six ans. https://youtu. be/owGykVbfgUE La vidéo de 33 secondes met en scène un homme torse nu qui s'adresse aux femmes du monde entier... --- ### Hootsuite e la comunicazione digitale sui banchi di scuola > Ma perché il digital non viene insegnato a scuola? Erik Senesi e Marianna Guglielmino portano Hootsuite e il Personal Branding all'I.S.I.S Carcano di Como. - Published: 2016-04-18 - Modified: 2016-05-13 - URL: https://blog.hootsuite.com/it/hootsuite-e-la-comunicazione-digitale-sui-banchi-di-scuola/ - Categories: Strategia - Tags: Italiano - : pll_wpml_340480 Hootsuite Ambassador da pochi mesi, Hootsuite lover da parecchi anni, Erik Senesi è un professionista giovane, in gamba, dinamico e creativo. Appassionato di tecnologia, web e social network, lavora a Como come consulente di Digital Marketing e ogni giorno aiuta imprese e professionisti a promuoversi e comunicare in maniera efficace e persuasiva online. “La mia mission è digitalizzare le imprese per facilitare la loro crescita e il loro lavoro, e per far sì che il web sia un compagno di viaggio utile e non un peso da affrontare ogni giorno. ” Il digital: da passione a professione Un obiettivo nato per gioco con la fondazione del brand I’m a Lemon Fan insieme al suo socio Davide Abagnale, e diventato presto professione. “Volevamo realizzare qualcosa a costo zero e farlo diventare virale, così abbiamo creato delle grafiche con un limone, da personalizzare in base all’utente. L’idea è piaciuta tanto che sono seguiti un programma radio, un format di party che ha girato tutta l’Italia e una linea di T-shirt. Piano piano, però, l’esigenza di promuovere la mia attività ha lasciato il passo al desiderio di aiutare anche le piccole e medie imprese locali a comprendere l’importanza di essere online, ed esserci bene. ” Da qui la nascita della sua web agency ComoComunica che nel 2015 ha fatto eleggere il Calcio Como la squadra più social d'Italia da Sky Sport e dalla Gazzetta dello sport. Oggi la sua intraprendenza l’ha portato a proporre un progetto innovativo in una delle scuole più in... --- ### 4 Argumente für den Einsatz von Social Media in der Politik > Warum Social Media in der Politik nicht länger unterschätzt werden sollte. Wir betrachten die Möglichkeiten der politischen Kommunikation. - Published: 2016-04-15 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/4-argumente-fuer-den-einsatz-von-social-media-der-politik/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_340478 Warum die sozialen Medien für die politische Kommunikation in Deutschland eine große Chance bieten Es ist nicht zu bestreiten, dass wir in einem Kommunikationszeitalter leben. Egal, ob mit dem Smartphone, dem PC, dem Tablet oder dem Notebook – in unserer vernetzten Welt ist fast jeder von uns pausenlos erreichbar, schreibt „Messages“ oder surft in den fast unendlichen Weiten des Internets. Viele Firmen, Organisationen und Institutionen profitieren bereits weltweit von den neuen Kommunikationsmöglichkeiten im Marketing, im Vertrieb oder dem Kundensupport. Und auch die Politik hat mehr oder weniger die modernen Kommunikationsmöglichkeiten für sich entdeckt. So nutzen viele Politiker in Deutschland bereits digitale Kanäle, wie beispielsweise Social Media, für ihre politische Kommunikation. Man hat jedoch manchmal den Eindruck, dass gerade im internationalen Vergleich – beispielsweise mit den USA – das volle Potenzial der sozialen Medien hierzulande noch nicht für die politische Kommunikation genutzt wird. Im Folgenden möchte ich deshalb vier exemplarische Argumente für den Einsatz von Social Media in der politischen Kommunikation näher beleuchten. 1. Die Mobilisierung junger Wähler Social Media ist einer der wichtigsten digitalen Kanäle, mit dem man vor allem Jungwähler im Wahlkampf erreichen kann. Fest steht: gerade die „Jugend“ ist in den sozialen Netzwerken vertreten, was eine zielgruppengenaue Kommunikation ermöglicht. Die eigentliche Herausforderung liegt darin, Politik so aufzubereiten, dass sich das jüngere Publikum auch angesprochen fühlt. Die Vermittlung von politischen Inhalten über Social Media muss deshalb attraktiv gestaltet werden und sich an den Regeln des Infotainments orientieren, was auch für die verwendete Sprache gilt: Amtsdeutsch ist ein „no go“.... --- ### Wie Sie mehr Abonnenten auf YouTube gewinnen > Wir haben 13 Tipps, mit denen Sie mehr Abonnenten auf YouTube erhalten, eine bessere Interaktionsrate erzielen und Ihren Kanal aufbauen können. - Published: 2016-04-13 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/wie-sie-mehr-abonnenten-auf-youtube-gewinnen/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_340464 Jeder, der sich schon einmal an einem alten Video aus seiner Kindheit oder einem Clip von seinen eigenen Kindern erfreut hat, weiß, wie eindrucksvoll Videos sein können. Ein Foto von Ihrem Kind (oder Haustier) kann Ihnen sicherlich den Tag versüßen, doch ein Video davon ist ein deutlich emotionaleres Erlebnis. Ein Bild sagt zwar mehr als tausend Worte, aber ein Video – mit Ton, Bewegung und Gefühl – kann Leute auf einer noch tieferen Ebene erreichen und derart emotionale Reaktionen auslösen, wie es Fotos nur selten schaffen. 2016 wurde mehrmals zum Jahr des Videos gekrönt. Wenn Videos also immer noch kein Teil Ihrer Content-Strategie sind, ist es an der Zeit, das zu ändern. Mit über 1 Millarde Besuchern pro Monat aus der ganzen Welt eignet sich YouTube bestens als erste Anlaufstelle. Ganz egal, ob Sie eine Agentur, eine Marke oder eine YouTube-Persönlichkeit sind: Wenn Sie die Grundlagen kennen, können Sie Ihren Kanal optimal auf Erfolg ausrichten. Wir haben folgende Tipps für Sie zusammengestellt, mit denen Sie – Aufruf für Aufruf – mehr YouTube-Abonnenten erhalten, eine bessere Interaktionsrate erzielen und Ihren Kanal aufbauen können. Warum? Bevor wir uns näher damit beschäftigen, wie Sie YouTube für Ihren Marketing-Erfolg verwenden können, sollten wir uns ansehen, warum es für Ihr Unternehmen wichtig ist, auf der Video-Plattform vertreten zu sein. Social Media-Videos sind 2016 das Marketing-Tool schlechthin – und werden es voraussichtlich auch in Zukunft sein. Insofern birgt es zahlreiche Vorteile, Ihre Video-Strategie mit YouTube umzusetzen. Beispielsweise ist YouTube die zweitgrößte Suchmaschine, nach Google. Außerdem wird... --- ### Comment augmenter son nombre d'abonnés sur YouTube > Découvrez nos conseils pour augmenter son nombre d'abonnés YouTube, bénéficier d'un engagement supérieur et développer votre chaîne, vue après vue. - Published: 2016-04-13 - Modified: 2016-04-18 - URL: https://blog.hootsuite.com/fr/comment-augmenter-son-nombre-dabonnes-sur-youtube/ - Categories: Stratégie - Tags: Français - : pll_wpml_340360 Si vous avez déjà eu la chance de revoir une vieille vidéo de votre enfance ou de vos propres enfants, vous connaissez le pouvoir de ce média. Il est vrai qu'une photo de votre bébé (ou de votre animal de compagnie) peut illuminer votre journée, mais une vidéo suscite bien plus d'émotions. En effet, si une image vaut mieux qu'un long discours, une vidéo avec du son, du mouvement et des sentiments permet d'établir un lien bien plus profond entre les personnes et de susciter des réactions émotionnelles auxquelles la plupart des photos sont loin de pouvoir prétendre. 2016 a été à maintes reprises couronnée année de la vidéo. Si vous n'avez pas encore intégré la vidéo à votre stratégie de contenu, il est temps de vous y mettre ! (Lire à ce sujet: La vidéo: le format indispensable à votre stratégie digitale) Avec plus d'un milliard de visiteurs dans le monde chaque mois, YouTube constitue un choix sûr pour ancrer votre stratégie vidéo. Que vous soyez une agence, une marque ou une personnalité de YouTube, vous devez maîtriser les bases du site pour assurer le succès de votre chaîne. Nous avons réuni les conseils suivants pour vous aider à séduire davantage d'abonnés YouTube, à bénéficier d'un engagement supérieur et à développer votre chaîne, vue après vue. Pourquoi ? Avant d'expliquer en détail comment utiliser YouTube pour assurer le succès de vos campagnes marketing, il est important d'expliquer pourquoi votre entreprise doit être présente sur ce site. Tout d'abord, la... --- ### Schlechtes Gewissen? 10 Social Media-Fehltritte, die Sie lieber vermeiden sollten > Was im echten Leben gilt, gilt auch für die sozialen Medien: Um beschämende Social Media-Fehltritte zu vermeiden, muss man sich erst einmal das Problem vor Augen führen. - Published: 2016-04-12 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/schlechtes-gewissen-10-social-media-fehltritte-die-sie-lieber-vermeiden-sollten/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_339892 Wir alle tun manchmal Dinge, auf die wir nicht ganz so stolz sind. In den sozialen Medien spielen sich aber auch kleine Fehler öffentlich ab. Und ein gar nicht einmal böse gemeinter, kleiner Fauxpas kann blitzschnell die Runde machen. Social Media-Fehltritte können mit ein wenig Vorsicht vermieden werden. Sie können die Finger nicht vom Retweet-Button lassen, laden ständig Freunde zu Facebook-Spielen ein oder löschen heimlich Ihre Instagram-Bilder? Keine Panik: Sie sind keineswegs der Einzige, dem kleine und größere Peinlichkeiten im Social Web unterlaufen. Die Welt verändert sich schnell und die experimentierfreudige Natur von Social Media gibt uns viele Möglichkeiten auszutesten, was funktioniert und was weniger gut ankommt (zum Beispiel die Automatisierung von Instagram-Posts). Was im echten Leben gilt, gilt auch für die sozialen Medien: Um beschämende Social Media-Peinlichkeiten zu vermeiden, muss man sich erst einmal das Problem vor Augen führen und sich selbst eingestehen, was man zuweilen anstellt. Schauen Sie sich hier ein paar der häufigsten Social Media-Unsitten an – und berichten Sie uns in den Kommentaren gerne von Ihren eigenen Erfahrungen. Geständnis #1: Ich „mag” meine eigenen Instagram-Posts. Sie sind ein begeisterter Instagram-Nutzer? Dann wissen Sie ganz genau, wie strapaziös das Warten auf das elfte „Herzchen” ist, weil dann keine einzelnen Benutzernamen unter dem Bild mehr angezeigt werden. Den Satz „Es hat nicht mal elf Likes bekommen” habe ich schon sehr oft gehört und kenne viele, die zugeben, ihre eigenen Bilder mit „Gefällt mir” markiert zu haben, wenn diese bei der magischen Zehner-Marke festhängen. Unternehmen und Marken sollten bitte... --- ### La vidéo: le format indispensable à votre stratégie digitale > Découvrez pourquoi la vidéo, l'une des grandes tendances marketing en 2016, est incontournable à toute stratégie digitale. - Published: 2016-04-11 - Modified: 2016-04-18 - URL: https://blog.hootsuite.com/fr/la-video-le-format-indispensable-a-votre-strategie-digitale/ - Categories: Stratégie - Tags: Français - : pll_wpml_340422 Saviez-vous que les internautes regardent plus d’une heure de vidéo en ligne tous les jours sur les médias sociaux? L’année dernière le nombre de vidéos vues par jour sur Facebook a atteint les 8 milliards de vues et Youtube les 1 milliard d’utilisateurs - soit un tiers des internautes du monde entier ! Cela n’est donc pas étonnant que 70% des entreprises considèrent la vidéo comme le format le plus efficace dans leur stratégie digitale et qu'elle soit l'une des grandes tendances 2016. Youtube n’a désormais plus le monopole: les différents médias sociaux ont largement investi dans ce format, et celui-ci va continuer à se développer comme le prouve la toute récente fonctionnalité de Facebook Live Video. #1 - Le format vidéo en chiffres D’après une étude Cisco, il nous faudra pas moins de 5 millions d'années pour visualiser la totalité des vidéos publiées chaque mois sur les réseaux mondiaux en 2019 ! Environ un million de vidéos seront partagées chaque seconde. D’ici 2019, la vidéo devrait représenter 80% de tout le trafic Internet grand public, contre 64% en 2014 (ce pourcentage ne comprend pas les vidéo échangées en peer-to-peer). Les formats vidéo (TV , vidéo à la demande (VoD) , Internet et P2P) représenteront 80% à 90% du trafic mondial. Les chiffres par média sociaux 1) Facebook Video Lors de la présentation des résultats du dernier trimestre 2015, Mark Zuckerberg a annoncé qu’en moyenne, plus de 500 millions de personnes regardent chaque jour des vidéos sur la plateforme -... --- ### Vimeo vs YouTube: Which is Better for Your Business? > We weigh the pros and cons of Vimeo and YouTube to help you decide which platform is best for your business. - Published: 2016-04-06 - Modified: 2018-04-13 - URL: https://blog.hootsuite.com/vimeo-vs-youtube-business/ - Categories: Strategy - Tags: English - : pll_wpml_340381 - Network: YouTube Your business has produced a slick video that it needs to get in front of some of the billions of people who watch countless hours of online video everyday. But which video-sharing and hosting platform to choose—Vimeo or YouTube? Do you want to target the largest possible audience, or a more niche community? Does your video promotion plan have a budget? And have you thought about SEO and visibility? These are the things to keep in mind as you weigh the pros and cons of both platforms. Vimeo or YouTube for business The benefits of YouTube It has a huge and growing audience. YouTube has more than 1 billion users—almost one-third of all people on the internet. Comparing 2015 to 2014, the number of people watching YouTube videos per day climbed 40 percent and the number of hours they watched soared 60 percent. Today the platform reaches more 18 to 49 year-olds than any cable network in the U. S. YouTube is the second most popular search engine in the world, according to Alexa and other ranking sites. Hundreds of millions of people search YouTube every day for instructional videos, new music, movie trailers, news clips, and yes, videos of people injuring themselves in hilarious fashion. The only website with more search traffic than YouTube is Google, which of course owns the former. So if you want to create a shareable video that answers a question (a “how to,” for example), then YouTube is an awesome channel for it. Google... --- ### 16 ressources incontournables pour créer rapidement de belles images pour vos médias sociaux > Voici 15 ressources liées à la création d'images. Elles ont toutes un point commun: elles facilitent grandement la vie des annonceurs sur les médias sociaux - Published: 2016-04-06 - Modified: 2021-12-08 - URL: https://blog.hootsuite.com/fr/15-ressources-incontournables-pour-creer-rapidement-de-magnifiques-images-pour-les-medias-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_340227 Les images jouent un rôle essentiel dans le marketing digital. Vous l'avez entendu à maintes reprises : une publication incluant du contenu visuel générera un engagement bien plus fort qu'une publication purement textuelle. Mais cet état de fait pose un problème : comment garder un workflow efficace en partageant plusieurs fois par jour des images attrayantes sur de multiples plateformes ? La création d'images s'agit effectivement d'un exercice complexe, d'autant plus si l'on tient à préserver la qualité et maintenir les coûts. De nombreuses réponses sont possibles. Comme d'habitude, le salut vient d'Internet. Nous allons vous présenter quelques outils simples d'utilisation que vous pouvez intégrer à votre stratégie de contenu pour créer des images de qualité tout en économisant du temps et de l'argent. Voici la liste des 16 meilleures ressources liées aux images que nous avons trouvées. Elles ont toutes un point commun : elles facilitent grandement la vie des annonceurs sur les réseaux sociaux. Créateurs d'images complets #1 - BeFunky BeFunky est un site incontournable pour la création graphique et les collages. Il vous suffit de choisir des mises en page par fonction : en-têtes sur les médias sociaux, ressources de blog ou modèles pour petites entreprises par exemple. L'interface conviviale du site vous permet de personnaliser chaque mise en page simplement et rapidement. Ressources de design #3 - Creative Market Pour les personnes souhaitant se plonger plus profondément dans les méandres du design, Creative Market propose un catalogue impressionnant de polices, modèles, maquettes et photos créés par... --- ### Mehr aus Snapchat herausholen: Features, die Sie noch gar nicht kannten (oder noch nicht ausprobiert haben) > Wir zeigen Ihnen etliche nützliche Snapchat-Features zum Filmen, Editieren und Teilen mit Freunden, die Sie vielleicht noch gar nicht kannten. - Published: 2016-04-04 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/mehr-aus-snapchat-herausholen-features-die-sie-noch-gar-nicht-kannten-oder-noch-nicht-ausprobiert-haben-2/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340333 Snapchat ist ein smartes Social Media-Tool, wenn es darum geht, die Markenbekanntheit zu erhöhen. Doch nur ein Prozent der Marketer haben Snapchat in ihre Strategien aufgenommen. Laut Wirtschaftswoche-Blogger Michael Kroker kam Deutschland Ende 2015 gerade mal auf 6 Prozent bei der Nutzung der Kurznachrichten-App. Dass Snapchat sich zumindest hierzulande noch nicht stärker durchgesetzt hat, könnte auch daran liegen, dass viele der Snapchat-Features einfach noch nicht bekannt genug sind. Ich benutze Snapchat. Nicht nur, weil das auch meine Freunde tun, sondern, weil ich mich als Hootsuite-Mitarbeiter verpflichtet fühle, mit neuen Apps und Tools zu experimentieren. Bei Snapchat habe ich allerdings schnell festgestellt, dass meine typischen „Bild mit Bildunterschrift“-Posts wenig Eindruck machen. Nicht einmal meine gelegentlichen „Doodles” kamen an. Meine Snapchat-Kontakte hatten mir eine Welt voller Features und Tools eröffnet, von deren Existenz ich nichts wusste – und schon gar nicht, wie ich sie verwenden sollte. Nach vielen Anleitungen und eigenen Erkundigungen kann ich Ihnen jetzt etliche Snapchat-Features zum Filmen, Editieren und Teilen mit Freunden zeigen, die Sie vielleicht noch gar nicht kannten. Oder bislang keine Ahnung hatten, wie man sie benutzt. Filmen Zoomen während gefilmt wird Eine relativ neue Funktion bei Snapchat ist die Möglichkeit, während der Videoaufnahme heran- und herauszuzoomen. Das ist praktisch, wenn Sie weiter weg vom Geschehen sind (denken Sie nur an Ihren Platz in der hintersten Reihe bei dieser einen Konferenz) oder einen Aspekt Ihres Clips besonders betonen wollen. Zum Heranzoomen starten Sie Ihre Aufnahme wie gewohnt und wischen dann mit einem anderen Finger auf dem Bildschirm... --- ### Normas de comportamiento de redes sociales > Es importante entender las normas de comportamiento de las redes sociales, y asegurarse de que todos los que tienen acceso a tus canales conocen las reglas. - Published: 2016-03-31 - Modified: 2016-03-30 - URL: https://blog.hootsuite.com/es/normas-de-comportamiento-de-redes-sociales/ - Categories: Estrategia - Tags: Español - : pll_wpml_70109 Con el tiempo, cada nuevo medio de comunicación desarrolla su propio conjunto de reglas. Hemos recorrido un largo camino desde que las primeras redes sociales empezaron a emerger a mediados de los 1990, cuando los usuarios todavía estaban descubriendo lo básico como el mejor tamaño y el ángulo de sus fotos de perfil. A estas alturas, hemos acordado de manera colectiva normas de comportamiento adecuadas para coquetear, mantener amistades e incluso solicitar un empleo a través de las redes sociales. Por supuesto, también hay reglas de comportamiento en línea para comerciantes digitales y administradores de redes sociales. Algunas se explican con todo lujo de detalles por las mismas redes (como cuando Facebook empezó a exigir menos contenido promocional de las marcas en las páginas de inicio de los usuarios). Otras, sin embargo, necesitan algo de experiencia para averiguarlas, y los que no están familiarizados con las normas de comportamiento a menudo se pueden encontrar en situaciones difíciles. Tanto si tu negocio funciona con un equipo de redes sociales de una sola persona o con todo un departamento digital, es importante entender las normas de comportamiento de las redes sociales, y asegurarse de que todos los que tienen acceso a tus canales de redes sociales conocen de memoria estas reglas. 9 reglas esenciales de comportamiento en las redes sociales Ten siempre a tu público objetivo en mente Naturalmente, la primera regla de comportamiento en las redes sociales hace hincapié en la importancia de ser un interlocutor interesante. Tus canales de redes... --- ### Social Media-Kundenservice, der überzeugt. So schaffen Sie das! > Ein ausgezeichneter Social Media-Kundenservice unterstützt Ihr Unternehmen offensichtlich dabei, zu wachsen und zu florieren. Wir zeigen Ihnen wie es richtig geht. - Published: 2016-03-31 - Modified: 2016-02-23 - URL: https://blog.hootsuite.com/de/social-media-kundenservice-der-ueberzeugt-so-schaffen-sie-das/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339541 In den sozialen Medien kann es schon mal ruppig zugehen. Verärgerte Kunden halten mit ihrer Meinung nicht hinterm Berg, sondern beschweren sich umgehend und lautstark, wenn ihnen etwas gegen den Strich geht. Produkte und Dienstleistungen, die hinter den Versprechen der Anbieter zurückbleiben, werden öffentlich angeprangert – nicht immer berechtigt, dafür aber oft hochemotional. Da kann schon ein verlorenes Gepäck oder ein lauwarmer Kaffee für Unmut sorgen, der schriftlich an die halbe Welt kommuniziert wird. Ob Großkonzern oder Kleinunternehmer: in den sozialen Medien ist heute praktisch jedes Unternehmen online erreichbar. Und damit auch für seine Kunden, die mit ihren Marken auf einfach Weise (und sehr schnell) kommunizieren können, ob diese das nun wollen oder nicht. Keine Grund zur Sorge: der gesamte Kundenservice, angefangen von der mündlichen Reaktion auf irritierte Kunden bis hin zur Beantwortung gängiger Fragen, kann mit Hilfe der im Folgenden erklärten Best Practices auf Vordermann gebracht werden. Warum ist Social Media-Kundenservice wichtig? Obwohl ein ausgezeichneter Kundenservice ohnehin eines der Kernziele Ihres Unternehmens sein sollte, sprechen noch andere Gründe als das Prinzip an sich dafür. Ein ausgezeichneter Social Media-Kundenservice unterstützt Ihr Unternehmen offensichtlich dabei, zu wachsen und zu florieren. Aber manchmal ist es nicht ganz einfach, zu verstehen, warum. Help Scout hat dazu eine tolle Info-Grafik erstellt. Sie zeigt die wichtigsten Gründe auf, warum ein erstklassiger Kundenservice auch für Sie oberste Priorität haben sollte. Ein paar der aussagekräftigsten Argumente auf einen Blick: 86 Prozent der Kunden verzichten aufgrund schlechtem Service darauf, mit einem Unternehmen Geschäfte zu machen 51 Prozent sagen,... --- ### Les avantages des Groupes et des Pages Entreprise LinkedIn > Que vous fassiez vos premiers pas avec LinkedIn ou que vous recherchiez des conseils supplémentaires, cet article a pour objet de faire le point sur les avantages des pages d'entreprises et des groupes LinkedIn, ainsi que d'identifier ce qui les différencie. - Published: 2016-03-31 - Modified: 2018-03-29 - URL: https://blog.hootsuite.com/fr/les-avantages-des-groupes-et-des-pages-entreprise-linkedin/ - Categories: Stratégie - Tags: Français - : pll_wpml_340149 LinkedIn est l'un des canaux de médias sociaux les plus importants pour les entreprises. Il ne se contente pas de fournir de l'authenticité et de la crédibilité à votre entreprise et à vous-même : il vous donne également accès à un public hautement intéressé et en quête de marques auxquelles s'associer de manière professionnelle. LinkedIn offre à votre petite entreprise un endroit où combiner les avantages du personal branding et du marketing gratuit, et constitue le bras droit de votre action commerciale, tout en attirant des nouveaux talents. Que vous fassiez vos premiers pas avec LinkedIn ou que vous recherchiez des conseils supplémentaires, cet article a pour objet de faire le point sur les avantages des pages d'entreprises et des groupes LinkedIn, ainsi que d'identifier ce qui les différencie. Les pages Entreprise LinkedIn Qu'est-ce qu'une page Entreprise LinkedIn ? Une page Entreprise permet aux membres de LinkedIn de prendre connaissance de votre entreprise, de votre marque et des postes à pourvoir. Les pages d'entreprises sont également un excellent vecteur pour établir une expertise dans un secteur d'activité. Par exemple chez Hootsuite, notre page Entreprise LinkedIn a augmenté de 489 % entre janvier 2014 et janvier 2015 : le nombre d'abonnés est passé de 17 785 à 104 733. Cela s'explique largement par le contenu précieux et opportun publié sur notre page d'entreprise, ainsi que par la publication des articles de thought leadership de notre PDG. Qu'apporte le fait de disposer d'une page Entreprise sur LinkedIn ? Jusqu'ici, les pages Entreprise... --- ### Ces chiffres Instagram qui montrent l'importance de son utilisation en 2016 > Les chiffres Instagram montrent l'importance de ce réseau social en 2016 qui s'est rapidement fait une place de choix dans le monde du marketing digital - Published: 2016-03-29 - Modified: 2016-07-25 - URL: https://blog.hootsuite.com/fr/ces-chiffres-instagram-qui-montrent-limportance-de-son-utilisation-en-2016/ - Categories: Stratégie - Tags: Français - : pll_wpml_340080 L'article original a été rédigé et posté par Evan LePage sur le Blog anglais d'Hootsuite Comment se fait-il qu'après cinq ans de croissance soutenue, Instagram est toujours considéré comme un simple réseau social pour les photos de vacances et les mises en scène culinaires ? Je ne pense pas être le seul à rejeter ce point de vue dépassé sur une application qui s'est rapidement fait une place de choix dans le monde du marketing digital. Il est temps de reconnaître à Instagram ce statut de géant des réseaux sociaux qu'il mérite. Et quoi de mieux pour cela qu'une liste de statistiques qui imposent le respect ? Attention les yeux. Statistiques sur l'utilisation d'Instagram 1) Instagram compte 500 millions d'utilisateurs actifs par mois C'est la première question qu'un manager se pose sur un réseau social : les gens l'utilisent-ils vraiment ? Dans le cas d'Instagram, la réponse est un grand oui. Avec près de 500 millions de personnes actives par mois – un chiffre qui augmente sans cesse – les utilisateurs d'Instagram ont prouvé leur attachement à la plateforme. Évidemment, les sceptiques se demanderont si ces utilisateurs soi-disant actifs le sont vraiment. Comment dire... je vous laisse poursuivre les points suivants ! 2) Les utilisateurs d'Instagram ont partagé plus de 30 milliards de photos à ce jour et partagent environ 70 millions de photos quotidiennement Trente milliards de photos ! Vous imaginez ? Instagram a été lancé en 2010 et en moins de six ans nous avons réussi à publier... --- ### 4 logiciels de gestion de contenu pour publier comme un pro > Nous avons répertorié 4 logiciels de gestion de contenu capables de vous aider à gérer votre contenu comme un pro ! - Published: 2016-03-25 - Modified: 2016-04-01 - URL: https://blog.hootsuite.com/fr/4-logiciels-de-gestion-de-contenu-pour-publier-comme-un-pro/ - Categories: Stratégie - Tags: Français - : pll_wpml_340096 Votre logiciel de gestion de contenu est le héros méconnu de votre stratégie de marketing de contenu. Performant et efficace, il est également discret. Mais si vous êtes une petite entreprise et que vous passez votre temps à galérer avec les mauvais outils pour gérer vos médias sociaux et votre contenu, vous allez adorer cette publication. Savoir quel système de gestion de contenu utiliser est essentiel. Pour vous y aider, nous avons répertorié 4 systèmes de gestion de contenu (également disponibles dans le répertoire des applis de Hootsuite) capables de vous aider à gérer votre contenu comme un pro ! Voici 4 logiciels efficaces de gestion de contenu #1 - Tumblr Tumblr une plateforme de microblogging et un réseau social Web ; c’est une plateforme parfaite pour du contenu comme des photos et des vidéos. Tumblr permet aux utilisateurs de publier des photos, des vidéos, de la musique, des gifs et du texte, ainsi que de personnaliser leurs pages. Ils peuvent suivre d'autres personnes sur Tumblr, ainsi que rendre leurs publications privées. Les utilisateurs de Tumblr peuvent également tchatter et s'envoyer des messages. L'application Tumblr présente dans Hootsuite vous permet de publier sur vos blogs Tumblr, d'afficher vos blogs et ceux que vous suivez, ainsi que de partager des publications sur vos réseaux sociaux. Tumblr et l'application présente dans Hootsuite sont tous les deux gratuits. Fonctionnalités clés de l'application Tumblr pour Hootsuite : Partager des publications Tumblr sur vos réseaux sociaux Publier vers vos blogs Tumblr (textes, photos, audio, vidéos... --- ### Markenloyalität in den sozialen Medien schaffen: Nutzen Sie diese Checkliste! > Marken brauchen loyale Anhänger, die ihre Botschaften befürworten und weitertragen. Wir zeigen Ihnen, wie Sie Markenloyalität in sozialen Medien schaffen. - Published: 2016-03-23 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/markenloyalitaet-in-den-sozialen-medien-schaffen-nutzen-sie-diese-checkliste/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339903 Marken brauchen loyale Anhänger, die ihre Botschaften befürworten und weitertragen. Und nie war es einfacher, diese wahren Fans zu entdecken: Sie sind, wie Digital-Vermarkter wissen, heutzutage online unterwegs, und damit nicht nur auffindbar, sondern dank Social Media auch direkt zu erreichen. Markentreue und eine aktive Online-Präsenz sind also zwei Seiten einer Medaille. Markenloyalität in sozialen Medien zu schaffen ist gar nicht so schwer. Aber einfach nur präsent sein, ist zu wenig. Um Fans, Follower und damit potenzielle (und bestehende! ) Kunden zu erreichen und zu aktivieren, müssen sich Unternehmen mit diesen befassen. Wahrscheinlich wissen Sie längst, wie wichtig das Engagement mit dem Social Media-Publikum ist. Mit einer zeitnahen Antwort auf Fragen oder das Feedback von Kunden können Sie die Kundenerfahrung verbessern. Das zahlt auch auf die Performance Ihrer Marken und Produkte ein und vermeidet, dass Ihr Social Media-Profil über längere Zeit verstummt. Ein weiterer, nicht weniger wichtiger, Vorteil der Interaktion mit Kunden in den sozialen Medien: wer sich mit seiner Kundschaft in den sozialen Medien beschäftigt, pflegt und stärkt die Beziehung zu jedem einzelnen Kunden und damit auch die Markentreue. In der dynamischen Welt des Social Media-Managements können wichtige Details wie die richtige Plattform für Ihren Content zu finden oder die relevanten Kennzahlen zu tracken schnell überfordern. Um Markenloyalität zu fördern, müssen Sie jedoch wissen, welche Art von Kundenerfahrung Sie hervorrufen. Die Best Practices in dieser Checkliste helfen Ihnen dabei, das große Ganze im Blick zu haben und zeigen auf, wie Sie Ihre Kunden begeistern und inspirieren können. Markentreue in... --- ### Comment fonctionne l'algorithme de vos réseaux sociaux? > Quelles plateformes modèrent vos fils d'actualité, et quelles vont être les conséquences de la mise en place d'un algorithme social pour les utilisateurs? - Published: 2016-03-23 - Modified: 2016-03-24 - URL: https://blog.hootsuite.com/fr/comment-fonctionne-lalgorithme-de-vos-reseaux-sociaux/ - Categories: Stratégie - Tags: Français - : pll_wpml_340101 Vous connaissez sans doute PageRank, l’algorithme de Google qui permet d’attribuer à chaque page Web un score qui va déterminer sa pertinence et sa position dans les résultats de recherche. Mais saviez-vous que les fils d’actualité de vos réseaux sociaux utilisent des systèmes de hiérarchisation similaires? Si Google a été l’un des tous premiers moteurs de recherche à introduire ce type d’algorithme, à ce jour la quasi totalité de vos réseaux sociaux utilisent leur propre algorithme, permettant de déterminer la manière dont vous recevez l’information en hiérarchisant le contenu. Ainsi, Instagram a annoncé il y a peu la mise en place d’un algorithme permettant de modérer les publications du fil d’actualité. Bien que n’ayant rien annoncé officiellement, Twitter a suivi peu après. Il y a donc lieu de se demander quelles plateformes modèrent vos fils d'actualité, et quelles vont être les conséquences de la mise en place de ces algorithmes pour les utilisateurs et les annonceurs. #Facebook Vous avez peut être entendu parler d’EdgeRank, l'algorithme de Facebook. Lancé en 2013, cet algorithme a pour but de montrer aux utilisateurs du contenu de qualité susceptible de les intéresser en priorité dans leur fil d’actualité. Cet algorithme détermine la visibilité des publications sur le fil d’actualité en les hiérarchisant aussi bien pour les profils que les pages. Depuis son lancement, cet algorithme a bien sûr évolué mais il reste encore mystérieux pour les utilisateurs. En effet, s’il existe des outils qui vous permettent de calculer votre score SEO chez Google, il n’en... --- ### Guía para el seguimiento de las redes sociales en Google Analytics > Hemos preparado esta guía para el seguimiento de las redes sociales en Google Analytics en 6 sencillos pasos. - Published: 2016-03-17 - Modified: 2018-06-29 - URL: https://blog.hootsuite.com/es/una-guia-de-6-pasos-para-el-seguimiento-de-las-redes-sociales-en-google-analytics/ - Categories: Estrategia - Tags: Análisis de redes sociales, Estrategia de redes sociales - Tags: Español - : pll_wpml_335699 - Network: Google Tu sitio web es la piedra angular de la presencia en línea de tu negocio. Junto a tu sitio web están sus hermanas, las redes sociales. Tus redes sociales y la presencia web deberían integrarse entre sí con el fin de impulsar continuamente el tráfico a tus recursos en línea. Y con las redes sociales impulsando tráfico a tu sitio web, el siguiente paso es medir tus esfuerzos para que puedas mejorar. Como siempre, aquí es donde resulta útil Google Analytics. Google Analytics te proporciona datos para ver de dónde vienen tus visitantes y comprender el comportamiento de tus visitantes en tu sitio. Además, al configurar tu cuenta de Google Analytics para realizar el seguimiento y medir tus iniciativas de redes sociales, después podrás probar adecuadamente el retorno de inversión de las redes sociales para tu negocio. . Para empezar, hemos preparado esta guía para el seguimiento de las redes sociales en Google Analytics en 6 sencillos pasos. Paso 1: crea objetivos y metas de redes sociales para tu sitio web Antes de empezar el seguimiento de tus iniciativas de redes sociales en Google Analytics, tienes que crear objetivos y metas de redes sociales. Estos objetivos y metas deberían ser parte de tu plan general de marketing de redes sociales y deberían ajustarse a tu estrategia de marketing y negocios en general. Si tu objetivo es usar las redes sociales para aumentar el tráfico al sitio web, crea objetivos SMART que te ayudarán a lograr ese objetivo. Paso 2: Regístrate... --- ### Médias sociaux et SEO : 5 astuces simples pour étendre votre Reach > Au fil des années, médias sociaux et SEO sont devenus intimement liés. Voici 5 astuces pour fructifier cette relation et étendre votre Reach. - Published: 2016-03-17 - Modified: 2016-03-22 - URL: https://blog.hootsuite.com/fr/medias-sociaux-et-seo-5-astuces-simples-pour-etendre-votre-reach/ - Categories: Stratégie - Tags: Français - : pll_wpml_340023 Au fil des années, médias sociaux et SEO sont devenus intimement liés. La raison de ce rapprochement est évidente. En effet, les médias sociaux favorisent et encouragent l'implication et les conversations authentiques entre des internautes. Le SEO, elle, s'intéresse à la façon dont les internautes recherchent des informations et des solutions à leurs problèmes. Dans les deux cas, les marques peuvent intervenir de manière spontanée et proposer une véritable valeur ajoutée à leur public. La puissance des médias sociaux et du SEO Une étude menée par eConsultancy a révélé que 39 % des entreprises estiment que les médias sociaux font partie intégrante de l'optimisation pour les moteurs de recherche. Si les médias sociaux n'ont pas nécessairement un impact direct sur le classement dans les résultats de recherche, ils jouent néanmoins un rôle majeur dans le SEO. Les médias sociaux vous permettent d'interagir avec votre public et d'étendre votre Reach en ligne plus rapidement. Ils accroissent le trafic de référencement et l'engagement, qui peuvent à leur tour améliorer votre classement dans les résultats de recherche par le biais des liens naturels. Le contenu générant des liens provenant des médias sociaux bénéficie d'une meilleure visibilité dans les résultats de recherche. Pour plus d'informations sur la création de liens à l'aide des médias sociaux, consultez l'article publié à ce sujet par Top Rank Online Marketing (en anglais) En parallèle, le SEO vous aide à qualifier votre contenu en fonction des recherches de mots-clés et du volume de recherches. Elle peut justifier l'ajout de... --- ### Notre Guide (plutôt) rapide sur les GIF > Vous voulez vous embarquer dans l'aventure des gifs ? Voici un guide rapide sur les gifs qui devrait répondre à toutes les questions qui vous brûlent les lèvres - Published: 2016-03-16 - Modified: 2016-03-22 - URL: https://blog.hootsuite.com/fr/notre-guide-plutot-rapide-sur-les-gif/ - Categories: Stratégie - Tags: Français - : pll_wpml_340014 Des listicles (contraction des mots liste et article) de Buzzfeed à vos flux Twitter, le légendaire gif a quitté l'obscurité pour devenir un pilier d'Internet en seulement quelques années. Ces photos magiques, qui bougent en boucle devant vos yeux émus, transportent de joie les utilisateurs des médias sociaux. Utilisés à l'origine pour documenter des moments sportifs magiques, ils sont devenus une source quotidienne d'actualités. En gros, les gifs ont la côte ! Vous voulez vous embarquer dans l'aventure des gifs ? Voici un guide rapide sur les gifs qui devrait répondre à toutes les questions qui vous brûlent les lèvres : Que sont les gifs ? Gif (prononcez pour éviter tout débat sans fondement avec vos collègues) est l'acronyme de Graphics Interchange Format (soit « format d'interéchange graphique »). Le terme fait référence à un format de fichier qui prend en charge à la fois des images statiques et animées. Les gifs sont devenus célèbres car ils permettent de présenter un clip vidéo court dans un format d'images plus condensé. En d'autres termes, ce sont des vidéos courtes qui tournent en boucle et qui ne nécessitent pas de bouton de lecture. Comment expliquer les gifs aux enfants : « C'est comme les images mouvantes dans les journaux de Harry Potter ». Comment expliquer les gifs aux grands-parents : ne vous embêtez pas, ils s'en fichent probablement. Demandez-leur de vous parler du temps où les gifs n'existaient pas. Voilà, vous appréciez encore plus les gifs. Où trouver des gifs ? Internet... --- ### 10 astuces pour augmenter son nombre d'abonnés Twitter sans aucun effort > Découvrez nos 10 astuces pour augmenter de manière significative vos abonnés Twitter sans aucun effort - Blog Hootsuite - Published: 2016-03-14 - Modified: 2016-03-17 - URL: https://blog.hootsuite.com/fr/10-astuces-pour-augmenter-son-nombre-abonnes-twitter-sans-aucun-effort/ - Categories: Stratégie - Tags: Français - : pll_wpml_340004 Après avoir vu comment augmenter son nombre d'abonnés sur Instagram, il est temps de s'attaquer à Twitter ! Twitter est un outil absolument essentiel pour l'entreprise et devrait être le pivot de votre stratégie d'utilisation des médias sociaux dans son ensemble. Si vous êtes novice, ça peut paraître un peu barbare, tous ces @, RT, abbrvtns et #hashtags. L'une des questions que l’on entend le plus souvent c’est : « Comment obtenir plus d'abonnés ? ». Bien que votre présence sur Twitter et les médias sociaux dans leur ensemble relève plus d'une stratégie à long terme, réussir à séduire un nombre plus important d'abonnés difficiles à cerner dépend de quelques actions à mettre en œuvre immédiatement. Conseil #1 : Complétez votre profil dans son intégralité Ça sonne comme une évidence. Mais vous seriez surpris par le nombre de personnes et d'entreprises qui créent un profil et ne renseignent que leur nom Twitter. Lorsque vous renseignez votre profil, utilisez des images et des descriptions qui représentent correctement votre marque et votre entreprise. Ceci indique à vos clients que vous utilisez vraiment Twitter de manière active. Conseil #2 : Suivez les personnes par lesquelles vous souhaitez être suivi C'est plutôt simple. Si vous êtes à la tête d'un restaurant, suivez les blogs locaux qui traitent de cuisine et de culture. Votre entreprise est un magasin d'habillement ? Suivez les organes de presse, les créateurs de tendances et autres intervenants similaires au niveau local. Chaque secteur d'activité dispose d'influenceurs qui lui sont spécifiques.... --- ### Publicité comparative sur les Réseaux Sociaux, opportunité ou danger? > Depuis quelque temps déjà, une nouvelle façon de communiquer est en plein essor sur les médias sociaux: la publicité comparative. Opportunité ou danger? - Published: 2016-03-09 - Modified: 2016-03-17 - URL: https://blog.hootsuite.com/fr/publicite-comparative-sur-les-reseaux-sociaux-opportunite-ou-danger/ - Categories: Stratégie - Tags: Français - : pll_wpml_339856 Depuis quelque temps déjà, une nouvelle façon de communiquer est en pleine ascension sur les médias sociaux et plus particulièrement sur les réseaux sociaux de type Facebook et Twitter. La publicité comparative, nous la connaissons déjà via les spots TV des hypermarchés. Quand Leclerc, Carrefour, Auchan, Super U etc, nous disent vendre moins cher que leurs voisins le pack de 10 yaourts natures. Car oui, rappelons-le, le premier critère de comparaison, pour un consommateur, à produit égal, c'est le prix. Ensuite viennent le service après vente, les facilités de paiement, les délais de livraison, etc. De cette guerre des prix les marques d'hypermarché en ont fait leur cheval de bataille brandissant haut et fort le drapeau du "Pouvoir d'achat"... La suite vous la connaissez. Sur les médias sociaux, les marques ne se sont pas lancées dans des comparaisons de prix, ou si elles l'ont fait elles ont rapidement compris que ce n'était pas le lieu le plus propice. Pourquoi me direz-vous? Tout simplement parce qu'Internet regorge déjà de sites de comparaison de prix. Alors comment se sont-elles engagées dans cette aventure tendant à montrer qu'elles sont les meilleures? Avant toute chose, petit rappel de ce que dit la loi sur le sujet : Selon l'article L. 121-8 du Code de la Consommation: Toute publicité qui met en comparaison des biens ou des services en identifiant implicitement ou explicitement un concurrent ou des biens et services offerts par un concurrent n'est licites que si elle respecte trois conditions cumulatives. Elle ne... --- ### 8 façons d'obtenir plus de J'aime et d'abonnés sur Instagram > Nous allons passer en revue quelques manières assez simples de faire marquer des points à votre compte Instagram en termes de J'aime et d'abonnés. - Published: 2016-02-26 - Modified: 2016-07-26 - URL: https://blog.hootsuite.com/fr/8-facons-dobtenir-plus-dabonnes-sur-instagram/ - Categories: Stratégie - Tags: Français - : pll_wpml_339676 S’il y a bien quelque chose sur les médias sociaux qui rend tout le monde content, c'est bien d'obtenir plus de mentions J'aime et d'abonnés. Bon, vous avez créé un compte Instagram, réseau social devenu incontournable pour la plupart des marques - comme nous vous l'avions expliqué dans notre article. Vous êtes impatient de partager quelques magnifiques photos ou vidéos réalisées par vos soins et qui reflètent bien l'image de votre marque (qu'il s'agisse de votre personal branding ou de gérer le compte de votre entreprise), et vous avez hâte de recevoir un peu d’amour de la part des autres utilisateurs d'Instagram. Après avoir connecté vos comptes Instagram et Facebook, vous avez observé une augmentation du nombre de vos abonnés, jusqu’à atteindre une centaine environ, puis ça a commencé à stagner. C'est à ce stade que vous pouvez penser : « Mince, c'est impossible ». Eh bien, j'ai de bonnes nouvelles pour vous aujourd'hui. Nous allons passer en revue quelques manières assez simples de faire marquer des points (sous la forme de mentions J'aime et d'abonnés) à votre compte Instagram. Suivez le guide ! Voici 8 façons d'obtenir plus de J'aime et d'abonnés sur Instagram: #1 - Ayez un thème De nombreux comptes Instagram qui connaissent le succès suivent un thème particulier et perceptible d'une photo à l'autre. Posez-vous la question suivante : « C'est quoi, mon truc ? » Cela peut être que votre activité est fortement liée à la déco par exemple, comme la décoratrice Constance Gennari @thesocialitefamily.... --- ### Machen Sie Ihrem Facebook-Marketing Dampf: 7 Tipps für mehr Engagement auf Facebook > Die Chance, mit Ihrer Zielgruppe zu interagieren, wird sich durch eine gezielte Strategie wesentlich erhöhen. 7 Tipps für mehr Engagement auf Facebook. - Published: 2016-02-18 - Modified: 2016-06-14 - URL: https://blog.hootsuite.com/de/machen-sie-ihrem-facebook-marketing-dampf-7-tipps-fuer-mehr-engagement-auf-facebook/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_339691 Facebook ist längst aus den Windeln heraus und hat – im Gegensatz zu seinen menschlichen Pendants – die normaler Weise sehr unsichere Zeit vor den Teenagerjahren mit Bestnoten gemeistert. Das Alter von neun bis zwölf Jahren ist für uns Menschen ja eher unangenehm – nicht Fisch, nicht Fleisch, zwischen allen Stühlen und immer auf der Suche nach eigenen Platz in der Welt. Doch der erst 2004 gegründete Social Media-Star Facebook hat die kritische Phase einfach übersprungen und bewiesen, dass er einer der intelligentesten Zwölfjährigen der Gegenwart ist. Wir haben sieben Marketing Tipps für mehr Engagement auf Facebook für Sie zusammengestellt. 7 Facebook-Marketing-Tipps Als Business-Tool zählt Facebook zu den wichtigsten und beliebtesten Komponenten der meisten Content-Vermarktungsstrategien. Da es dieses soziale Netzwerk aber schon relativ lange Zeit gibt und die Inhalte dort theoretisch unbegrenzt lange zu sehen sind, ist es nicht immer leicht, neuen Content und frische Ideen für die Facebook-Seite Ihres Unternehmens oder Ihrer Marke zu finden. Natürlich ist es verlockend, einfach ein paar Zeilen zu schreiben, ein nettes Bildchen dazu finden und den Beitrag dann schnell zu posten. Doch die Chance, mit Ihrer Zielgruppe und Ihren Kunden in wertvollen Konversationen zu interagieren, wird sich wesentlich erhöhen, wenn Sie eine Facebook-Strategie für sich erarbeiten. Die folgenden Facebook-Marketing-Tipps werden Ihnen dabei helfen, das Engagement bei Ihren Facebook-Marketingaktivitäten zu erhöhen – ohne dass Sie damit jemandem auf die Nerven fallen. 1. Gutes Timing ist entscheidend. Über die zeitliche Koordinierung Ihrer Facebook-Beiträge sollten Sie sich ernsthafte Gedanken machen – und das Timing Ihrer Posts... --- ### Comment mesurer vos réseaux sociaux sur Google Analytics en 6 étapes > Ce guide en 6 étapes du suivi des réseaux sociaux dans Google Analytics vous mettra sur la bonne voie pour démontrer le ROI des médias sociaux - Published: 2016-02-02 - Modified: 2016-03-01 - URL: https://blog.hootsuite.com/fr/comment-mesurer-vos-reseaux-sociaux-sur-google-analytics-en-6-etapes/ - Categories: Stratégie - Tags: Français - : pll_wpml_339412 Votre site Web est la pierre angulaire de la présence en ligne de votre entreprise. Aux côtés de votre site Web se trouve une aide précieuse : les réseaux sociaux. Il est important d’intégrer votre présence sur les réseaux sociaux et sur votre site Web afin de diriger continuellement le trafic vers vos ressources en ligne. Après avoir dirigé le trafic des médias sociaux vers votre site, l'étape suivante consiste à mesurer les fruits de votre labeur pour vous améliorer. Comme toujours, c'est à ce stade que Google Analytics s'avère bien pratique. Google Analytics vous fournit des données pour connaître la provenance des visiteurs de votre site Web, et pour comprendre leur comportement sur votre site. En outre, lorsque vous configurez votre compte Google Analytics pour suivre et mesurer le résultat de vos initiatives digitales, vous avez la possibilité de vérifier le retour sur investissement des médias sociaux pour votre entreprise. Pour vous aider à débuter, nous avons rédigé ce guide du suivi des médias sociaux dans Google Analytics, en 6 étapes faciles. # Étape 1 : Établir les objectifs de votre site Web sur les médias sociaux Avant de commencer à suivre le résultat de vos initiatives digitales dans Google Analytics, il est nécessaire que vous déterminiez des objectifs sur les médias sociaux. Ces objectifs devraient faire partie de votre plan marketing digital et être alignés sur vos objectifs marketing et commerciaux au sens large. Si votre objectif est d'utiliser les médias sociaux pour augmenter le trafic vers votre... --- ### Instagram: pourquoi est-il incontournable pour les entreprises? > Pourquoi Instagram ne peut être ignoré surtout dans le cadre d’une stratégie digitale en entreprises? Hootsuite vous explique tout. - Published: 2016-01-28 - Modified: 2016-03-01 - URL: https://blog.hootsuite.com/fr/instagram-pourquoi-est-il-incontournable-pour-les-entreprises/ - Categories: Stratégie - Tags: Français - : pll_wpml_339309 Certains l’adorent, d’autres la détestent - mais ce qui est certain, c’est qu’Instagram ne peut être ignoré surtout dans le cadre d’une stratégie digitale. Découvrez pourquoi ce réseau social, qui compte près de 400 millions d’utilisateurs et qui pèserait 2,81 milliards de chiffre d'affaire en 2017, reste incontournable pour les entreprises aujourd’hui. #1 - Car Instagram c'est des chiffres ! Lancée en 2010, la plateforme a été rachetée par Facebook seulement deux ans après. Si a tout juste 5 ans le réseau social est légèrement plus jeune que ses congénères, il compte depuis septembre 2015 pas moins de 400 millions d’utilisateurs dont 75% se situent en dehors des États-Unis. Il aurait même dépassé son congénère Facebook en termes d'évolution d'abonnés. D'après Instagram, 80 millions de photos sont partagées par jour via la plateforme. Le réseau revendique également 3. 5 milliards de likes quotidiens. Contrairement aux idées reçues, Instagram n’est pas réservée à la gent féminine puisque on observe une quasi parité en termes d'utilisateurs (49% d’ hommes et 51% de femmes). D'après Interbrand, pour chaque publication d’une marque du top 100, on comptabilise pas moins de 30 000 commentaires et likes des utilisateurs. Avec de telles performances, Instagram est numéro 1 en ce qui concerne l’engagement. La raison est simple : les photos sont compréhensibles quelque soit langue de l’utilisateur. D’autre part, 53% des utilisateurs d’Instagram ont entre 18 et 29 ans, et l’on sait à quel point cette tranche d'âge est active sur les réseaux sociaux. D’autre part, contrairement... --- ### Unterhalten, Freunde treffen, einkaufen – die (mögliche) Zukunft von Social Shopping > Wer geben Ihnen eine Einblick ins Social Shopping - die digitale Version des Einkaufsbummels - und erklären warum diese Welle nicht aufzuhalten ist. - Published: 2016-01-28 - Modified: 2016-06-13 - URL: https://blog.hootsuite.com/de/unterhalten-freunde-treffen-einkaufen-die-moegliche-zukunft-von-social-shopping/ - Categories: Strategy - Tags: Deutsch - : pll_wpml_339273 Wer heute Consumer-Güter erfolgreich an die Frau und den Mann bringen will, kommt an den sozialen Medien nicht mehr vorbei. Nutzerbewertungen von Herstellern, Produkten und Dienstleistungen oder Händlern über soziale Medien wirken wahrhaftiger und damit wertvoller als eigene (oder sogar mediale) Referenzen auf der Homepage. Amazon & Co. lassen die Nutzer Sternchen für die bei ihnen gelisteten Händler-Shops vergeben und in Foren werden speziell teurere Konsumgüter gerne und ausführlich vom Endverbraucher besprochen. Längst hat sich der Einkaufsbummel vom Ladengeschäft ins Internet verlagert: die Millennials und Digital Natives informieren sich, suchen und kaufen online. Weil sich aber die menschliche Natur nicht grundlegend geändert hat, sollte das Einkaufen auch in der digitalen Welt ein soziales – gemeinschaftliches – Erlebnis sein. Die Antwort darauf heißt Social Shopping – aber sind alle auch alle Social Media Plattformen gleichermaßen zum Einkaufen geeignet oder geht es auch anders und vielleicht sogar besser? Wir geben einen Einblick in aktuelle Entwicklungen und Trends. Social Shopping – die digitale Version des Einkaufsbummels Egal, ob online oder offline: Kunden kaufen heute nicht automatisch bei Ihnen, weil Ihr Produkt das beste oder einzige seiner Art ist. Um neue Kunden zu akquirieren und bestehende Kunden zufrieden zu stellen, müssen Sie diesen einen Mehrwert bieten. Das Einkaufen in Onlineshops ist zwar ausgesprochen praktisch, befriedigt das Bedürfnis der Kunden nach sozialer Interaktion aber nicht. Diese Bedarfslücke schließen die Social Networks, in denen ein reger Austausch über Unternehmen, Shops und Produkte stattfindet. In Deutschland informieren sich laut der Connected Commerce 2015 Studie von DigitasLBi schon... --- ### Primi passi con Hootsuite: come collegare i social network > Vuoi imparare a usare Hootsuite? In questo post ti mostreremo come collegare i social network, organizzare la dashboard, inserire schede e stream. - Published: 2016-01-27 - Modified: 2016-02-02 - URL: https://blog.hootsuite.com/it/come-collegare-i-social-network/ - Categories: Strategia - Tags: Italiano - : pll_wpml_337833 Ti sei finalmente iscritto ad Hootsuite. Hai inserito i dati d’accesso per la prima volta e sei pronto ad utilizzarlo per gestire i tuoi social network o quelli dei tuoi clienti. Fai login... “e ora? Da dove aggiungo i miei social? Da dove programmo i miei messaggi? ” No problem, ho scritto per te i primi 3 step da compiere per essere operativi su Hootsuite. In questo post ti mostrerò come collegare i social network, organizzare la dashboard e inserire schede e stream. #1 - Collega i social network ad Hootsuite La prima cosa da fare è collegare ad Hootsuite i tuoi social network in modo da gestirli direttamente dalla dashboard. Clicca su Collega social network come ti mostro nella . GIF animata qui sotto e seleziona il social network che vuoi collegare. Tra i social network nativi, che puoi quindi gestire direttamente dalla dashboard, ci sono: Twitter: profili Facebook: profili, pagine e gruppi che amministri Google+: pagine LinkedIn: profili, pagine aziendali e gruppi, che tu ne sia membro o amministratore Instagram: profili Wordpress. com: uno o più blog che siano ospitati gratuitamente sulla piattaforma Wordpress. com. (Nel caso in cui tu abbia acquistato un dominio e utilizzi Wordpress come CMS puoi gestirlo dalla dashboard installando l’app gratuita Wordpress. org dalla Directory delle App. La stessa ospita anche app per gestire Pinterest, Youtube e numerosi altri strumenti come MailChimp, Hootsuite Syndicator, Tumblr o Flickr). Clicca prima sul social network che vuoi inserire e poi sul Connettiti con... corrispondente. Hootsuite ti... --- ### Emojis in Marketingkampagnen einsetzen: Darauf sollten Sie achten! > Gute Emojis werden geliebt Der richtige Einsatz muss jedoch überlegt sein. Wir zeigen Ihnen 5 Regeln wie Sie Emojis in Marketingkampagnen richtig nutzen. - Published: 2016-01-25 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/de/emojis-marketingkampagnen-einsetzen-darauf-sollten-sie-achten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339259 Gute Emojis werden geliebt, wie Evan Wray, CEO von Swyft Media, in Lead Digital erläutert. Die lustigen Mini-Icons verwendet heutzutage fast jeder Nutzer, um per Messenger, Handy oder in den sozialen Netzwerken spontane Befindlichkeiten auszudrücken, persönliche Botschaften zu unterstreichen oder sich einfach mal kurz Luft zu machen. Kein Wunder, dass Unternehmen die Bildchen auch für ihre Online-Kampagnen entdeckt haben und fleißig von ihnen Gebrauch machen. Doch nicht jeder Versuch, Emojis kommerziell einzusetzen, trifft ins Schwarze. Und auch hochkarätige Politiker können kräftig daneben langen, wenn sie wie Hillary Clinton in einem Tweet zum ernsten Thema Studentenschulden auffordert, die Antworten mit Emojis zu illustrieren, was die stark verschuldeten amerikanischen Studenten gar nicht witzig fanden. Emojis in Marketingkampagnen einsetzen will also gelernt sein. Dass Emojis sehr wohl genutzt werden können, um auf kritische Themen aufmerksam zu machen, zeigt die Anti-Cyber-Mobbing-Kampagne des US-Werberats mit einem speziell entwickelten Augen-Emoji. Sie sind also gut beraten, wenn Sie sich als Unternehmen ein paar mehr Gedanken machen, bevor Sie auf Emojis setzen, um Ihre Social Media-Kampagnen zu verstärken. Als emotionales Deko-Material sollten Profis die netten Bildchen lieber nicht betrachten. Unternehmen haben gerade erst begonnen, Emojis in Marketingkampagnen einzusetzen, deswegen steht uns nur eine kleine Auswahl an unerschrockenen Brands und ihrer Emoji-Taktik zu Analyse zur Verfügung. Trotzdem liefern uns diese genug Hinweise, um eine Orientierungshilfe für alle zu bieten, die neugierig auf Emojis sind. Wir haben uns ein paar Kampagnen der letzten Zeit angesehen, die Emojis gut genutzt haben – und auch solche, die noch ein wenig Verbesserung benötigen.... --- ### Wie finde ich den richtigen Influencer für meine Marke? 3 Fragen, die Ihnen die Suche leichter machen! > Den richtigen Influencer finden - das ist nicht einfach. Diese 3 Fragen helfen, die richtigen Markenbotschafter für Ihr Unternehmen finden. - Published: 2016-01-14 - Modified: 2016-06-13 - URL: https://blog.hootsuite.com/de/wie-finde-ich-den-richtigen-influencer-fuer-meine-marke-3-fragen-die-ihnen-die-suche-leichter-machen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_339068 Die traditionelle Mundpropaganda hat durch die sozialen Medien eine neue Dimension gewonnen: meinungsstarke Multiplikatoren mit hohen Follower-Zahlen, die Influencer, spielen eine immer entscheidendere Rolle in der digitalen Markenkommunikation. Influencer-Marketing ist daher einer der heißesten Trends und wird aller Voraussicht nach 2016 eines der Kernthemen im digitalen Marketing werden. In einer Studie von Schlesinger Associates für Augure aus dem Mai 2015 schätzten 84 Prozent aller befragten Marketingmitarbeiter, dass sie in den kommenden zwölf Monaten mindestens eine Kampagne mit einem Influencer starten würden. 81 Prozent der Studienteilnehmer, die mit solchen Kampagnen bereits Erfahrungen gesammelt hatten, bestätigten Influencer-Partnerschaften als effektive Marketingmaßnahme. Soweit gut und schön, doch wie man die geeigneten Influencer für sein Produkt oder seine Markenbotschaft ausfindig macht, darüber wird in Branchenmedien viel geschrieben und in den Marketingabteilungen heiß diskutiert. Im Dezember 2015 findet in Berlin mit der #INREACH sogar erstmalig eine Konferenz statt, die Marketingexperten und Influencer zusammenbringen will. Doch jeder Weg beginnt mit einem ersten Schritt, und deshalb sollten Sie zuerst die folgenden drei Fragen beantworten, bevor Sie sich auf die Suche nach dem Influencer machen, der für Sie der richtige ist. Wen will ich beeinflussen? Diese scheinbar einfache Frage ist sehr tiefgründig. Die meisten Marketingspezialisten können sie problemlos auf hohem Niveau beantworten: Nun ja, üblicherweise wollen wir unsere Kunden, Kaufinteressenten und die Branchengemeinschaft beeinflussen. Eine wirklich sinnvolle und intelligente Antwort erfordert aber ein wenig mehr Denkarbeit. Sie sollte unter anderem ein gut ausgearbeitetes Kundenprofil beinhalten, in dem auch das Verhalten der Kunden analysiert wird. Vielleicht wollen Sie ja Menschen... --- ### 12 Tipps, wie Sie Ihre Social Media-Profile in weniger als einer Stunde optimieren können > Wir verraten Ihnen 12 einfache aber wichtige Tipps, wie Sie Ihre sämtlichen Social Media-Profile optimieren können - und das in weniger als einer Stunde. - Published: 2016-01-07 - Modified: 2016-06-13 - URL: https://blog.hootsuite.com/de/12-tipps-wie-sie-ihre-social-media-profile-in-weniger-als-einer-stunde-optimieren-koennen/ - Categories: Strategie, Strategy - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_337687 Wir alle verbringen täglich viel Zeit mit Facebook, Instagram, LinkedIn und Co. Deshalb ist es eigentlich unverständlich, dass die meisten von uns ihre eigenen Social Media-Profile so vernachlässigen. In der Regel wird ein Profil einmal bei der Registrierung für ein Social Network angelegt und danach nie wieder angefasst. Ein großer Fehler, denn ein aktuelles und gut gepflegtes Social Media-Profil kann durchaus über den Erfolg entscheiden: Fast jedes zweite Unternehmen (46 Prozent) überprüft die Social Media-Profile eines Bewerbers, hat der Digitalverband Bitkom in einer aktuellen Umfrage unter 408 Personalverantwortlichen herausgefunden. Der Befragung zufolge hat sich schon jeder siebte Personalchef nach einem Online-Check gegen einen Kandidaten entschieden - und was für Personaler zutrifft, gilt auch für potenzielle Kunden oder Geschäftspartner: Ein veraltetes, unvollständiges Profil mit unvorteilhaftem Foto ist keine gute Visitenkarte! Natürlich haben wir alle viel zu tun, aber ein Update Ihrer Social Media-Profile ist keine Hexerei und lässt sich innerhalb relativ kurzer Zeit durchführen, wenn Sie die zwölf Tipps befolgen, die wir Ihnen hier vorstellen. Ach ja ... bevor Sie Ihre Profile optimieren können, müssen Sie erst einmal Profile haben. Hootsuite hat vor kurzem ein brandneues Social Media-Schulungsprogramm namens Podium gestartet, das qualifizierten Berufstätigen dabei helfen soll, die Social Media-Kenntnisse zu erlangen, die sie in ihrer Karriere benötigen. Einer unserer Podium-Kurse behandelt genau das Thema der Erstellung und Optimierung von Social Media-Profilen. Melden Sie sich noch heute gratis dafür an. Registrieren Sie sich jetzt kostenlos. Allgemeine Tipps Optimieren Sie die Größe Ihrer Profil- und Coverfotos. Mittlerweile sind wir von der Qualität... --- ### Les 10 tendances réseaux sociaux à suivre en 2016 > Vous voulez savoir ce que nous prévoient les astres des médias sociaux cette année? Ne cherchez plus : voici les 10 grandes tendances réseaux sociaux pour 2016. - Published: 2016-01-07 - Modified: 2016-01-21 - URL: https://blog.hootsuite.com/fr/les-10-tendances-reseaux-sociaux-a-suivre-en-2016/ - Categories: Stratégie - Tags: Français - : pll_wpml_339179 Ça y est, la période des fêtes est passée ! Il est temps de se concentrer sur cette nouvelle année, de prendre de bonnes résolutions ainsi que la température de ce qui nous attend en 2016. Vous voulez savoir ce que nous prévoient les astres des médias sociaux cette année? Ne cherchez plus : voici les 10 grandes tendances réseaux sociaux pour 2016. #1 - L’information en temps réel De par nature, les médias sociaux sont l’outil de prédilection pour la diffusion d’informations en temps réel. Mais les plateformes mettent de plus en plus l’accent sur la diffusion de programmes en direct en s’appuyant sur livestream (diffuser de la vidéo en direct sur internet). Voici quelques exemples d’applications en pleine croissance, permettant de diffuser des vidéos en direct sur le web Periscope Periscope est une application de diffusion de vidéos, acquise par Twitter. Elle permet de filmer une vidéo sur son téléphone et de la diffuser en direct (donc sans passer par un intermédiaire comme Youtube). L’engouement pour cette solution est réel et d’envergure : Periscope avait déjà 10 millions d’utilisateurs dix jours seulement après son lancement. Meerkat Meerkat est un concurrent direct de Periscope, est aussi une application de streaming vidéo en direct. Lancée en mars 2015, l’application a déjà réussi à lever 14 millions de dollars ! Snapchat Snapchat est également une application de diffusion en temps réel que l’on ne vous présente plus. A son lancement, elle permettait d’envoyer des photos qui s’auto-détruisaient au bout de quelques... --- ### Social Media Event Marketing-Strategie: Davor, dabei, danach > Social Media bietet viel mehr als nur einen Anmelden Button für Ihre Veranstaltung. Optimieren Sie Ihre Social Media Event Marketing Strategie. - Published: 2015-10-06 - Modified: 2016-06-06 - URL: https://blog.hootsuite.com/de/social-media-event-marketing-strategie-davor-dabei-danach/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_66910 Schon mal eine Party auf Facebook angekündigt? Wer die sozialen Networks für Veranstaltungen nutzt, betreibt Social Media Event Marketing. Soziale Medien können aber deutlich mehr für Ihr Event leisten, als nur einen sozialen Anmelde-Button bereitzustellen. Ziehen Sie deshalb alle Register: Heute werden Veranstalter auch nach ihrer Performance in den sozialen Kanälen bewertet. Nutzen Sie die neuen Möglichkeiten und optimieren Sie Ihre Event-Strategie. Sie brauchen dafür erstens einen Plan und zweitens die richtigen Werkzeuge. Der Erfolg eines Event in den sozialen Netzwerken hat nichts mit seiner Größe zu tun. Ob Sie nun einen Networking-Event mit mehreren Hundert Fachleuten organisieren oder ein Musik-Festival mit Tausenden von Teilnehmern: Social Media hilft Ihnen bei der Verbreitung von Informationen und bei der Vernetzung mit potenziell Interessenten und Teilnehmern. Verordnen Sie sich zuerst eine Event Marketing-Strategie. Stecken Sie Ihre Ziele fest und planen Sie Ihren Event durch alle Phasen: vor, während und nach der Veranstaltung. Wir erklären Ihnen im Folgenden, wie Sie die Vorteile von Social Media für Ihre Veranstaltungen nutzen können. Wie Sie Social Media in Ihre Event Marketing-Strategie einbinden Vor der Veranstaltung Wählen Sie einen unverwechselbaren, kurzen und einprägsamen Hashtag Als ein Kernelement Ihrer Social Media Event Marketing-Strategie hilft Ihnen ein gebrandeter Hashtag dabei, alle wichtigen Infos, Social Media-Interaktionen, Promotions und Kampagnen zu verfolgen. Nehmen Sie sich die Zeit, einen Hashtag zu ermitteln, der unverwechselbar ist. Sie haben einen gefunden? Dann testen Sie ihn: Ist er unverwechselbar? Ein spezieller Event-Hashtag – mit dem Markennamen versehen – vereinfacht es den Teilnehmern, Ihre Veranstaltungsinformationen zu finden.... --- ### Social Media-Knigge – 9 wesentliche Verhaltensregeln für Unternehmen > Social Media-Verhaltensregeln sind für alle Mitarbeiter im Unternehmen verbindlich. Wir zeigen Ihnen 9 Regeln die Ihre Mitarbeiter kennen und leben müssen. - Published: 2015-08-26 - Modified: 2018-12-14 - URL: https://blog.hootsuite.com/de/social-media-knigge-9-wesentliche-verhaltensregeln-fuer-unternehmen-2/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_70109 Neue Kommunikationsmittel entwickeln im Laufe der Zeit eigene Regeln. Als Mitte der 1990er die ersten sozialen Netzwerke an den Start gingen, überlegten die Nutzer noch, wie die passende Profilbildgröße auszusehen hat. Inzwischen sind wir uns darüber einig, wie wir uns beim Flirten, Freundschaften pflegen und selbst bei Bewerbungen in sozialen Netzwerken zu verhalten haben. Selbstverständlich gibt es auch einen Online-Knigge für Digital Marketing-Experten und Social Media-Manager. Einige Regeln werden von den Netzwerken selbst vorgegeben – wie zum Beispiel die Entscheidung von Facebook, allzu werbliche Posts im Newsfeed drastisch zu reduzieren. Andere lernt man aus Erfahrung. Wer sich nicht auskennt, kann schnell ins Fettnäpfchen tappen. Ob Sie nun ein Social Media-Einzelkämpfer sind, oder Ihr Unternehmen eine ganze Digital-Abteilung beschäftigt: Social Media-Benimmregeln sind für alle Mitarbeiter im Unternehmen verbindlich. Jeder, der Zugang zu Social Media-Kanälen hat, muss sie kennen und leben. 9 Unerlässliche Social Media Verhaltensregeln für Unternehmen Behalten Sie Ihre Zielgruppe immer im Auge Die erste Verhaltensregel versteht sich von selbst: Seien Sie ein interessanter und interessierter Gesprächspartner. Veröffentlichen Sie in Ihren Social Media-Kanälen wertvolle und teilbare Beiträge aus verschiedenen Quellen und zum passenden Zeitpunkt. Achten Sie darauf, dass Ihre Inhalte für Ihre Zielgruppe relevant sind und prüfen Sie, welche Inhalte nicht veröffentlicht werden sollten. Gestalten Sie Ihren professionellen Social Media-Account so, dass Sie selbst zum Fans würden. Bringen Sie Inhalte, die Sie in Ihrer Profilbeschreibung angekündigt haben. Und halten Sie genügend zeitlichen Abstand zum nächsten Post, um bei Ihren Fans und Followern den Eindruck von Spamming zu vermeiden. Meiden Sie... --- ### So nutzen Sie Pinterest für Ihr Unternehmen: 10 Tipps > 10 Tipps, wie Sie Pinterest als Tool zur Umsatzsteigerung für Ihr Unternehmen nutzen können. - Published: 2015-08-10 - Modified: 2018-05-17 - URL: https://blog.hootsuite.com/de/pinterest-fur-ihr-unternehmen/ - Categories: Strategie - Tags: Social-Media-Strategie - Tags: Deutsch - : pll_wpml_66048 - Network: Pinterest Erinnern Sie sich an Ihren ersten Eindruck von Pinterest? All die fantastischen Fotos – von tollen Deko-Ideen über Appetit anregende Speisen bis zu inspirierenden “Da-will-ich-hin”-Urlaubsfotos – machen das soziale Bilder-Netzwerk zu einem Fest fürs Auge. Doch Pinterest ist nicht nur für private User da. Auch Unternehmen sollten diese Plattform für sich entdecken. Falls Sie das soziale Online-Bilderbuch noch nicht für geschäftliche Zwecke in Betracht gezogen haben, geben Sie Pinterest eine zweite Chance. Dieses stark visuell geprägte Netzwerk hat das Potenzial zu Ihrem besten E-Commerce-Tool zu werden. Die Social Commerce-Studie von Shopify zeigt, dass die Anzahl der Bestellungen durch Weiterleitung von Pinterest seit 2013 um 79 Prozent gewachsen ist. Und dies bei einem durchschnittlichen Einkaufswert von fast 60 US-Dollar. Pinterest ist außerdem das mobilste Social Network: 64 Prozent des Traffic stammt von mobilen Browsern. Daten von Shareaholic zeigen auch, dass Pinterest derzeit mehr Web-Traffic erzeugt als jedes andere Social Media-Netzwerk. Auch wenn man Pinterest nicht sofort als Tool zur Umsatzsteigerung betrachtet: die Möglichkeit, auf dieser Plattform Produkte und Dienstleistungen visuell ins rechte Licht zu rücken, hat Potenzial. Jetzt wollen wir Sie dabei unterstützen, dieses „virtuelle Sammelalbum“ besser kennenzulernen und es für Ihr Unternehmen einzusetzen. 10 Tipps, wie Sie Pinterest für Ihr Unternehmen nutzen können Tipp 1: Machen Sie Ihr Unternehmen auf Pinterest sichtbar Nennen Sie Ihren Markennamen und die offizielle Web-Adresse auf der Pinterest-Profilseite. Verbinden Sie Ihre Facebook- und Twitter-Profile damit, so erzeugen Sie eine bessere Sichtbarkeit. Egal, ob Sie Inhalte von Ihrer eigenen Seite pinnen oder Inhalte einer anderen Seite... --- ### Instagram für Unternehmen – ein Leitfaden für Anfänger > Wir führen Sie durch den gesamten Prozess – angefangen mit der Instagram-Strategie, über die Einrichtung des Profils bis hin zu Instagram Best Practices. - Published: 2015-08-05 - Modified: 2020-07-22 - URL: https://blog.hootsuite.com/de/instagram-fuer-unternehmen-ein-leitfaden-fuer-anfaenger/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2226806 - Network: Instagram Wenn Sie diesen Blog-Post lesen, ist Ihnen wahrscheinlich schon klar, dass Instagram zu den wichtigsten Social Media-Netzwerken gehört. Die beliebte Foto-Sharing-App ist aber nicht nur für den Einzelhandel, Restaurants oder Reiseunternehmen relevant. Als eines der effektivsten Markenbildungsinstrumente im Social Web gewinnt Instagram für Unternehmen jeder Art an Bedeutung. Instagram hat sich zu einem Hub entwickelt, auf dem wirklich jeder die visuelle Identität einer Firma finden (und beurteilen) kann. Fehlt eine solide Instagram-Präsenz, riskieren es Unternehmen ignoriert zu werden oder ganz vom Radar zu verschwinden, vor allem bei der nächsten Konsumenten-Generation. Unter amerikanischen Teenagern gilt Instagram als das wichtigste soziale Netzwerk überhaupt und auch bei Deutschlands Jugend erfreut sich die App immer größerer Beliebtheit. Wenn Sie Instagram ernst nehmen, eröffnen sich ganz neue Chancen und Möglichkeiten für Ihre Marke. In einer Studie bezeichnet Forrester Instagram den „König des Social Engagement”. Laut Forrester erzielten Top-Marken in Instagram pro Follower im Durchschnitt eine Interaktionsrate von 4,21 %. Das Nutzer-Engagement auf Instagram ist 58 Mal höher als auf Facebook und 120 Mal höher als auf Twitter. Jetzt wissen Sie also, warum Sie mit Ihrem Unternehmen auf Instagram sein sollten. Auf das „Wie“ gehen wir nachfolgend näher ein. Dabei führen wir Sie durch den gesamten Prozess – angefangen mit der Instagram-Strategie, über die Einrichtung des Profils bis hin zu Best Practices für Marken auf Instagram. Lesen Sie weiter und erfahren Sie mehr in unserem Leitfaden für Anfänger zur Einführung von Instagram für Unternehmen. Entwickeln Sie Ihre Instagram-Strategie Fangen Sie am besten mit Recherche an. Nutzen... --- ### 8 häufige Facebook-Fehler, die man als Social Media-Manager nicht machen sollte > Angesichts stetigen Änderungen im Facebook-Algorithmus stellen wir Ihnen nun die 8 häufigsten Facebook-Fehler vor, die sich einfach vermeiden lassen. - Published: 2015-08-03 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/de/facebook-fehler-die-man-als-social-media-manager-nicht-machen-sollte/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_340947 Zu den vielen Aufgaben eines Social Media-Managers gehört es, sich in der ständig im Wandel begriffenen Welt von Facebook zurechtzufinden. Wir haben in diesem Blog bereits die häufigsten Fehler in der Social-Media-Strategie behandelt. Diesmal konzentrieren wir uns auf spezielle Facebook-Fehler, die man als Social Media-Manager nicht machen sollte. Einfach ausgedrückt: Die Verhaltensregeln bezüglich der sozialen Medien machen ziemlich viele Leute ziemlich nervös – vor allem jene, die sich als Social-Media-Manager beruflich mit diesem Thema befassen müssen. Angesichts der im letzten Jahr implementierten Änderungen im Facebook-Algorithmus möchten wir Ihnen nun die 8 häufigsten Facebook-Fehler vorstellen, die sich relativ einfach vermeiden lassen. 8 Facebook-Fehler, die Social Media-Manager vermeiden sollten Allzu werbliche Beiträge posten Den neuen Facebook-Regeln zufolge will das Social Media-Netzwerk die Anzahl der allzu werbeorientierten Beiträge in den Newsfeeds seiner Benutzer reduzieren. Diese Entscheidung kam aufgrund einer laufenden Umfrage unter Facebook-Benutzern zustande: Zu den häufigsten Rückmeldungen gehörte der Wunsch der Nutzer, mehr Posts von Freunden und Seiten zu sehen, die ihnen wichtig sind – und weniger Werbebeiträge. Ein allzu werblicher Beitrag ist einer, der den Leser ausschließlich dazu veranlassen will, ein Produkt zu kaufen oder eine App zu installieren, bei Promotion-Aktionen und Gewinnspielen mitzumachen, zu denen sie keinen echten Bezug haben, oder der einfach den Inhalt eines Inserates wiedergibt. Die beste Methode, allzu werbeorientierte Beiträge zu vermeiden, besteht darin, Produktwerbung einfach Werbung auf Facebook zu überlassen. Beispiel für einen Beitrag dieser Art: Nicht mit Facebook Insights arbeiten, um mehr über Ihre Zielgruppe zu erfahren Wer die Leistungsfähigkeit von Facebook Insights nicht... --- ### Social Media-Tracking mit Google Analytics in 6 Schritten > Unser Leitfaden hilft Ihnen dabei, Ihre Social Media-Aktivitäten, zur Traffic-Steigerung auf Ihrer Online-Präsenz, mit Google Analytics zu messen. - Published: 2015-07-21 - Modified: 2016-09-26 - URL: https://blog.hootsuite.com/de/social-media-tracking-mit-google-analytics/ - Categories: Strategie - Tags: Social-Media-Analyse, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_335699 - Network: Google Zu den Eckpfeilern Ihrer Online-Präsenz gehören Ihre Unternehmens-Webseite und die sozialen Netzwerke. Verknüpfen Sie Ihre Social Media-Aktivitäten mit Ihrer Webseite, um kontinuierlich Traffic auf Ihre Online-Präsenz zu lenken. Generiert Social Media erst einmal Traffic, sollten Sie die Erfolge messen, um Ihre Aktivitäten zu optimieren. Wie so oft erweist sich Google Analytics hier als sehr nützlich. Anhand der Google Analytics-Daten erfassen Sie woher die Besucher Ihrer Webseite kommen und wie sie sich auf Ihrer Webseite verhalten. Richten Sie einen Google Analytics-Account zur Verfolgung und Messung Ihrer Social Media-Initiativen ein. Auf diese Weise können Sie den Social Media-ROI für Ihr Unternehmen angemessen belegen. Unser Leitfaden hilft Ihnen dabei, Ihre Social Media-Aktivitäten in 6 einfachen Schritten mit Google Analytics zu messen. 1. Schritt: Entwickeln Sie Social Media-Ziele für Ihre Webseite Bevor Sie die Wirkung Ihrer Social Media-Aktivitäten mit Google Analytics messen können, müssen Sie Ziele festlegen. Diese sollten Teil Ihres generellen Social Media-Marketingplans und an Ihre übergreifende Marketing- und Unternehmensstrategie angepasst sein. Formulieren Sie Ihre kurz-, mittel- und langfristige Ziele mit Hilfe der S. M. A. R. T. -Methode, wenn Sie Social Media einsetzen möchten, um den Traffic auf Ihrer Webseite zu erhöhen. Präzise (Specific), messbar (Measurable), realisierbar (Attainable), relevant (Relevant) und terminiert (Time Based) Beispiel: Um den Website-Traffic im zweiten Quartal um 15% zu erhöhen, sollen monatlich 100 Tweets veröffentlicht werden, die für Traffic sorgen. 2. Schritt: Melden Sie sich bei Google Analytics an Um mit Google Analytics die Wirkung Ihrer Social Media-Initiativen zu messen, brauchen Sie ein eigenes Konto; nur so... --- ### Wie Sie Ihr Unternehmen auf Social Media promoten: Eine garantiert spam-freie Checkliste > Wie Sie Ihr Unternehmen auf Social Media promoten, ohne dabei zu spammen. Hier ist unsere garantiert spam-freie Checkliste. - Published: 2015-07-13 - Modified: 2016-05-18 - URL: https://blog.hootsuite.com/de/unternehmen-auf-social-media-promoten/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_66319 Aktuelle Analysen haben gezeigt, dass auch einmalige Kunden zu treuen Fans einer Marke werden können, wenn sie mit dem Unternehmen via Social Media in Kontakt kommen. Bis zu vier von fünf Konsumenten wählen eher einen Service, wenn sie damit über ein soziales Netzwerk verbunden sind. Schade nur, dass eine kürzlich erfolgte Umfrage auch gezeigt hat, dass 70% der Befragten der Meinung sind, das Social Media-Auftreten der meisten Unternehmen ziele eher auf die eigenen Wünsche und Profitsteigerung ab als auf die Kundeninteressen. Vor kurzem haben wir über die häufigsten Social Media-Strategiesünden berichtet. Sie wissen also schon, was Sie vermeiden sollten. Zeit für den nächsten Schritt: Inhalte so zu verfassen, dass sie die Erwartungen Ihrer Kunden erfüllen und Ihr Unternehmen sowohl online als auch offline Erfolge einfährt. Hier ist unsere garantiert spam-freie Checkliste, die Ihnen hilft, Ihr Unternehmen auf Social Media zu promoten. Wie Sie Ihr Unternehmen auf Social Media promoten, ohne dabei zu spammen Nutzen Sie das richtige soziale Netzwerk Sprechen Sie Ihre Zielgruppe über die richtigen Social Networks an? Wenn Ihr Unternehmen auf LinkedIn aktiv ist, sich aber eigentlich an Teenager richtet, verfehlen Sie Ihr Ziel. Doch es gibt ein Dreistufenprogramm, mit dem Sie mehr über Ihre Zielgruppe herausfinden und auch, welche sozialen Netzwerke diese nutzt. Erfassen Sie Informationen über demographische Daten Ihrer derzeit genutzten Kanäle Finden Sie heraus, welche Kanäle Ihre gewünschte Zielgruppe verwendet Wechseln Sie entweder Ihre Kanäle, konzentrieren Sie sich auf den richtigen, oder verwenden Sie gezielte Anzeigen auf dem gleichen Kanal, um die gewünschte Zielgruppe zu... --- ### Fact or Fiction: Do Images Increase Facebook Engagement? > Content marketers often advise including images in your posts to increase Facebook engagement, but do photos actually boost your reach? Find out here. - Published: 2014-12-11 - Modified: 2014-12-10 - URL: https://blog.hootsuite.com/do-images-increase-facebook-engagement/ - Categories: Hootsuite HQ, Strategy - Tags: English - : pll_wpml_3125085 Amongst social media professionals, it is assumed that increasing organic reach and Facebook engagement is a matter of embedding your posts with images. A Google query reveals 40 million articles written about this subject, with most pundits advising social media managers to pepper their Facebook pages with images. But is this good advice? And even if it was once true, is it still accurate? Before we confirm this as fact or faction, let’s examine when it became a truism. Photo engagement: A history of studies In 2011, eMarketer released data that showed images attract more engagement on Facebook than videos, links, and “pure” text posts. One year later, HubSpot followed up this study by establishing that images generate 53% more likes than the average post. Bit Rebels thereafter published this stunning infographic that went viral. Those studies seem conclusive, and since 2011, it’s taken as gospel that increasing Facebook engagement is a matter of embedding images. In fact, since those studies have been released, social media managers have increased the volume of images on their Page timelines. According to Quintly, images accounted for 54% of all Facebook posts between January 1, 2013 and January 1, 2014. Our spot check of company Facebook Pages shows images are still on trend. For example, Sony’s Facebook Page timeline is dominated by photos. They remain popular, and show no sign of abating. Even so, there are variables worth mentioning—and more importantly, Facebook’s algorithm has evolved. Is every image post socially engaging? Not necessarily As... --- ---