# Social Media Marketing & Management Dashboard > Hootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more. --- ## Pages - [About](https://blog.hootsuite.com/about/): Meet the team behind the Hootsuite blog and learn about our goals and editorial standards. - [Home](https://blog.hootsuite.com/it/home-4/): The Hootsuite blog, a source to gain valuable strategy, skills, trends, and insight on social media marketing. - [Conseils et Bonnes pratiques sur les Médias Sociaux - Hootsuite Blog](https://blog.hootsuite.com/fr/home-2/): Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation... - [Home](https://blog.hootsuite.com/de/home-3/): Sichern Sie sich noch heute detaillierte und leicht umzusetzende Social Media-Strategien, Ratschläge und Tipps. - [Everything You Ever Wanted to Know About Working with YouTube Influencers](https://blog.hootsuite.com/everything-ever-wanted-know-working-youtube-influencers/): The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use—baked fresh, several times a day. --- ## Posts - [The ultimate Instagram Reels cover guide (+ free templates)](https://blog.hootsuite.com/instagram-reels-cover/): You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates) - [Brand pitch guide for creators [deck and email templates]](https://blog.hootsuite.com/brand-pitch/): You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck. - [Todo sobre la gestión de redes sociales en 2025 [GUÍA COMPLETA]](https://blog.hootsuite.com/es/gestion-de-redes-sociales/): La gestión de redes sociales es el proceso de planear, crear y administrar tu contenido social y tus interacciones para lograr tus metas. - [La gestion des médias sociaux de A à Z [GUIDE COMPLET]](https://blog.hootsuite.com/fr/gestion-des-medias-sociaux-guide/): La gestion des médias sociaux est le fait de planifier, créer et gérer son contenu sur les médias sociaux afin de atteindre ses objectifs. - [100+ beste Ideen für Instagram-Nutzernamen + kostenloser Nutzernamen-Generator](https://blog.hootsuite.com/de/ideen-fur-instagram-nutzernamen/): In Sekunden zu Ideen für Instagram-Nutzernamen für eure Marke mit unserem kostenlosen KI-Nutzernamen-Generator. - [15 Social media monitoring tools + tips for better insights in 2025](https://blog.hootsuite.com/social-media-monitoring-tools/): Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand. - [12 herramientas de estadísticas de Facebook amadas por los profesionales del marketing [2025]](https://blog.hootsuite.com/es/herramientas-de-analisis-de-facebook/): Facebook analytics tools are third-party programs that collect and report performance metrics from your Facebook account. - [Cómo hacer un análisis competitivo en redes sociales (herramientas y plantilla)](https://blog.hootsuite.com/es/analisis-competitivo-redes-sociales/): Un análisis competitivo en redes sociales te ayudará a identificar las deficiencias en tu estrategia y a mantenerte un paso delante del resto - [How to use Instagram auto-reply to get leads, sales, and more](https://blog.hootsuite.com/instagram-auto-reply/): If you're using Instagram to generate leads, sales, or newsletter signups, Instagram auto-replies are a smart way to automate your work. Here's how to get started. - [12 outils d’analyse Facebook pour optimiser ses résultats en 2025](https://blog.hootsuite.com/fr/outils-analyse-facebook/): Les outils d’analyse Facebook vous fournissent des informations basées sur des données pour améliorer vos performances sur la plateforme. - [Social SEO: Guide to more reach on social media + free tool](https://blog.hootsuite.com/social-seo/): Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. - [Social-Media-Wettbewerbsanalyse + kostenloses Template für 2025](https://blog.hootsuite.com/de/social-media-wettbewerbsanalyse/): Eine Social-Media-Wettbewerbsanalyse hilft Lücken in der Strategie zu identifizieren und allen anderen einen Schritt voraus zu bleiben. - [Social media image sizes for all networks [June 2025]](https://blog.hootsuite.com/social-media-image-sizes-guide/): The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. - [Las 16 mejores herramientas de gestión de redes sociales en 2025](https://blog.hootsuite.com/es/herramientas-de-gestion-de-redes-sociales/): Contar con las herramientas adecuadas para la gestión de redes sociales te ahorrará muchísimo tiempo, esfuerzo y dinero. - [13 social media scheduling tools to save tons of time in 2025](https://blog.hootsuite.com/social-media-scheduling-tools/): The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. - [Los 10 mejores acortadores de URL para un mejor seguimiento de enlaces en 2025](https://blog.hootsuite.com/es/que-es-un-acortador-de-url/): Un buen acortador de URL (acortador de enlaces) te permite dos cosas: ahorrar espacio en tus pies de foto y medir fácilmente el desempeño. - [15 social media trends shaping 2025 [mid-year update]](https://blog.hootsuite.com/social-media-trends/): We’re halfway through 2025 — see which social media trends are holding strong, what’s changed, and what still deserves your attention. - [Les 16 meilleurs outils de gestion des réseaux sociaux en 2025](https://blog.hootsuite.com/fr/outils-de-gestion-des-reseaux-sociaux/): Choisissez les bons outils de gestion des réseaux sociaux et économisez du temps, des efforts et de l’argent pour votre stratégie digitale. - [13 influencer marketing tools compared: 2025 guide](https://blog.hootsuite.com/influencer-marketing-tools/): Looking for the best influencer marketing tool? We organized top platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget. - [12 Tools zur Social-Media-Stimmungsanalyse für 2025](https://blog.hootsuite.com/de/social-media-stimmungs-analyse-tools/): Mit Tools zur Social-Media-Stimmungsanalyse lässt sich ermitteln, was eure Zielgruppe wirklich von euch denkt und wie ihr euch verbessern könnt. - [Análisis del sentimiento en redes sociales: 12 herramientas para 2025](https://blog.hootsuite.com/es/analisis-de-sentimiento-en-redes-sociales/): Las herramientas de análisis del sentimiento en redes sociales te ayudarán a saber qué piensa realmente tu audiencia de ti y cómo ser mejor - [How to manage multiple social media accounts easily in 2025](https://blog.hootsuite.com/manage-multiple-social-media-accounts/): Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. - [28 YouTube tips to grow your channel in 2025](https://blog.hootsuite.com/youtube-tips/): Want to build up your YouTube channel? We’ve got 28 top YouTube tips for beginners, intermediate-level users, and experts. - [Organic vs paid social media: Everything you need to know](https://blog.hootsuite.com/organic-vs-paid-social-media/): Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. - [Instagram link tree guide: How to set up and optimize your bio links](https://blog.hootsuite.com/link-tree-for-instagram/): Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts. - [What is social media analytics? The complete guide](https://blog.hootsuite.com/social-media-analytics/): Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! - [20 social media manager interview questions (+ sample answers)](https://blog.hootsuite.com/social-media-manager-interview-questions/): Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! - [Instagram Reels in 2024: A Complete Guide for Businesses](https://blog.hootsuite.com/instagram-reels/): Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. - [9 social video metrics you need to track in 2025](https://blog.hootsuite.com/social-video-metrics/): Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). - [Atención al cliente en redes sociales: los mejores consejos y herramientas](https://blog.hootsuite.com/es/atencion-al-cliente-en-redes-sociales/): Hoy más que nunca, la gente espera una atención al cliente en redes sociales excepcional. Aquí te decimos cómo lograrlo sin importar tu presupuesto - [Social media advertising: Cost, benefits, and tips for 2025](https://blog.hootsuite.com/social-media-advertising/): Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. - [Service client sur les réseaux sociaux : le guide complet pour 2025](https://blog.hootsuite.com/fr/service-client-sur-les-medias-sociaux/): Découvrez comment améliorer votre service client sur les réseaux sociaux pour vous faire une réputation en or sans dépenser une fortune. - [22 frische Social-Media-Content-Ideen für 2025](https://blog.hootsuite.com/de/social-media-content-ideen-und-beispiele/): Schreibblockade?? Diese Liste mit ansprechenden Social-Media-Content-Ideen hilft euch auf die Sprünge, wenn euch gerade gar nichts einfällt. - [246 ideas de descripciones de TikTok [y generador gratuito de descripciones]](https://blog.hootsuite.com/es/descripciones-de-tiktok-funcionan-muy-bien/): No dejes que el bloqueo mental te desanime. Tenemos 246 ideas de descripciones de TikTok que le darán un toque especial a cualquier video. - [34 estadísticas de Facebook que todo experto en marketing necesita en 2025](https://blog.hootsuite.com/es/estadisticas-de-facebook/): Conoce las estadísticas de Facebook esenciales para elaborar una estrategia inteligente y crear informes, presentaciones y mucho más. - [Social media competitor analysis: Free template for 2025](https://blog.hootsuite.com/competitive-analysis-on-social-media/): A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. - [Comment créer une chaîne YouTube pour développer votre marque et gagner de l'argent](https://blog.hootsuite.com/fr/comment-creer-une-chaine-youtube/): Prêt à exploiter tout le pouvoir des vidéos courtes (ou longues) ? Découvrez comment créer une chaîne YouTube et lancer votre propre compte. - [30 KI-Marketing-Tools, die euch 2025 zu Wachstum verhelfen](https://blog.hootsuite.com/de/ki-marketing-tools/): Roboter-Assistenz gebraucht? Diese 30 Top-KI-Marketing-Tools machen das Social Media Management (und das Marketing generell) so viel einfacher - [13 best social listening tools for brands [free + paid]](https://blog.hootsuite.com/social-listening-tools/): Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. - [Influencer marketing: Advanced strategies to maximize ROI in 2025](https://blog.hootsuite.com/influencer-marketing/): If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. - [72 plantillas hermosas para crear Historias de Instagram (+tips sobre cómo usarlas)](https://blog.hootsuite.com/es/plantillas-gratuitas-para-historias-de-instagram/): Una colección de plantillas para crear Historias de Instagram para que tu contenido sea muy lindo y llamativo, incluso si no eres diseñador. - [How the TikTok algorithm ranks content in 2025 + tips for visibility](https://blog.hootsuite.com/tiktok-algorithm/): Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. - [Me gusta en Instagram: Por qué son importantes y cómo conseguir más en 2025](https://blog.hootsuite.com/es/mas-gusta-en-instagram/): Veas o no los Me gusta en Instagram, son clave para el algoritmo. Ayudan a que te vean más. Aquí te contamos cómo conseguir más. - [12 social media dashboards for reporting, listening, and more](https://blog.hootsuite.com/social-media-dashboard/): Here are the 12 social media dashboards you need to easily track your performance across channels and get insights on how to grow faster. - [34 données démographiques de Facebook à connaître absolument en 2025](https://blog.hootsuite.com/fr/27-donnees-demographiques-facebook/): Utilisez les données démographiques de Facebook et ses 3 milliards d’utilisateurs actifs pour créer une stratégie adaptée à la plateforme. - [Nutzergenerierter Content (UGC): Was ist das + warum ist es wichtig?](https://blog.hootsuite.com/de/nutzergenerierte-inhalte-fuer-social-media-wettbewerbe-einsetzen/): Nutzergenerierter Content (UGC) — ob Texte, Videos, Bilder oder Reviews — wird von Personen und nicht von Marken erstellt. - [Promoción por parte de los empleados: Cómo funciona y cómo empezar](https://blog.hootsuite.com/es/el-poder-de-los-embajadores-de-marca/): La promoción por parte de los empleados puede ayudar a aumentar el conocimiento de tu marca y la confianza en ella. Aquí lo que necesitas saber. - [Influencer marketing campaigns: 8 examples that drive real results](https://blog.hootsuite.com/influencer-marketing-campaigns/): Explore 8 real-world influencer marketing campaigns—plus practical tips, examples, and strategies to help your next collab drive real results. - [Instagram likes: Why they matter, and how to get more in 2025](https://blog.hootsuite.com/instagram-likes/): Whether or not you can see Instagram likes, they're an important signal for the Instagram algorithm. Likes can help your posts get seen — here's how to get more of them. - [Social media marketing for small business: Tactical 2025 guide](https://blog.hootsuite.com/social-media-tips-for-small-business-owners/): Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences. - [Carousel ads explained: Specs, strategies, and examples](https://blog.hootsuite.com/carousel-ads/): Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them. - [Experiment: Do third-party tools hurt Instagram performance?](https://blog.hootsuite.com/experiment-third-party-scheduling-instagram/): Does posting your Instagram content through a third-party tool hurt your engagement or reach? We tested it! (P.S. The answer is no.) - [Comment créer et gérer plusieurs comptes Instagram (sans y laisser sa santé)](https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-instagram/): Gérer plusieurs comptes Instagram est souvent un véritable parcours du combattant. Voici quelques conseils pour vous simplifier la vie. - [8 employee advocacy tools to amplify your social media reach](https://blog.hootsuite.com/employee-advocacy-tools/): Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors. - [51 LinkedIn statistics to shape your social strategy](https://blog.hootsuite.com/linkedin-statistics/): If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics. - [14 (real) ways to get free YouTube subscribers fast in 2025](https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/): Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. - [The best time to post on TikTok: Data for 2025](https://blog.hootsuite.com/best-time-to-post-on-tiktok/): The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen. - [Twitter analytics 2025: The ultimate guide for marketers](https://blog.hootsuite.com/twitter-analytics-guide/): Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors. - [Wie tickt der LinkedIn-Algorithmus? Update 2025](https://blog.hootsuite.com/de/wie-der-linkedin-algorithmus-funktioniert/): Wenn ihr euch auf LinkedIn mit eurer Zielgruppe kurzschließen wollt, müsst ihr zunächst verstehen, wie der LinkedIn-Algorithmus funktioniert. - [How to make money on YouTube: 11 ways to boost your income](https://blog.hootsuite.com/how-to-make-money-on-youtube/): If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time! - [Social media in healthcare: A regulation-friendly guide for 2025](https://blog.hootsuite.com/social-media-healthcare/): Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. - [How to schedule TikTok posts on mobile and desktop](https://blog.hootsuite.com/schedule-posts-for-tiktok/): Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you. - [Healthcare social media benchmarks: Q1 2025 research](https://blog.hootsuite.com/healthcare-social-media-benchmarks/): These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now. - [Instagram collab post: How to grow your reach and visibility](https://blog.hootsuite.com/instagram-collab-post/): With an Instagram collab post, two users can share the same post in their own Feed or Reels. Find out how to create your own. - [How to schedule LinkedIn posts: A quick and simple guide](https://blog.hootsuite.com/schedule-linkedin-posts/): Learn how to schedule LinkedIn posts, and free up more time in your day to focus on creating engaging content. - [Instagram Threads: Everything you need to know in 2025](https://blog.hootsuite.com/instagram-threads/): Threads is more than a Twitter alternative. Explore its latest features, from custom feeds to post-scheduling, and see if it’s right for you. - [Ideal length of social media posts: A guide for every platform](https://blog.hootsuite.com/ideal-social-media-post-length/): Your guide to the ideal length of social media posts for every network. Save time, effort, and get the most from your social media strategy. - [Cómo gestionar varias cuentas de Instagram sin estrés](https://blog.hootsuite.com/es/gestionar-varias-cuentas-de-instagram/): Gestionar varias cuentas de Instagram puede dar. ¿Y si publicas en la cuenta equivocada? Aquí te damos consejos para que nunca te pase. - [Best time to post on social media: Q1 2025 update](https://blog.hootsuite.com/best-time-to-post-on-social-media/): The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries. - [Social media benchmarks for financial services: Q1 2025 update](https://blog.hootsuite.com/social-media-benchmarks-for-financial-services/): These social media stats for financial services will help you understand how your results stack up against industry averages. - [Social media calendar: Free template + our team's real process](https://blog.hootsuite.com/social-media-calendar/): A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (and a free template!). - [Social media and government: 5 tips for citizen engagement](https://blog.hootsuite.com/social-media-government/): How local and federal government agencies use social media to engage residents, launch campaigns, communicate during crises — and more. - [2025 LinkedIn demographics: Key stats and what they mean](https://blog.hootsuite.com/linkedin-demographics/): Here are the LinkedIn demographics that prove the network's power — and should guide your marketing strategy on the platform. - [Threads analytics: A no-stress guide for 2025](https://blog.hootsuite.com/threads-analytics/): Find out how to track Threads analytics and turn insights into actionable strategy (in as little as five minutes a day). - [Government social media benchmarks: Q1 2025 update](https://blog.hootsuite.com/government-social-media-benchmarks/): These social media stats for the government sector will help you understand how your results stack up against industry averages. - [Social media in financial services: Tips, examples, and 2025 data](https://blog.hootsuite.com/social-media-financial-services/): Is your financial services organization using social media effectively? If not, you’re losing business to your competitors. - [Plaidoyer des employés : décuplez votre portée sur les médias sociaux](https://blog.hootsuite.com/fr/employee-advocacy/): Boostez votre visibilité en ligne grâce au plaidoyer des employés (ou employee advocacy). Apprenez à bien le faire avec des exemples concrets - [Social listening in 2025: How to turn insights into business value](https://blog.hootsuite.com/social-listening-business/): Find out how to use social listening to monitor social media channels for mentions of your brand and competitors — and put those insights to work. - [YouTube-Kanal bewerben: 43 clevere Wege für 2025](https://blog.hootsuite.com/de/youtube-kanal-bewerben/): Mehr Views und besserer ROI für eure YouTube-Strategie: Die effektivsten Wege, wie ihr 2025 euren YouTube-Kanal bewerben könnt. - [Social media benchmarks: Q1 2025 data + tips](https://blog.hootsuite.com/social-media-benchmarks/): Get up-to-date social media benchmarks for key industries and understand how your results stack up right now. - [Using social media in education: 10 can't-miss tips](https://blog.hootsuite.com/social-media-in-education/): The best educators know there's no point in resisting social media in education. Go on, invite those apps into the classroom. - [Facebook marketing in 2025: A VERY complete guide](https://blog.hootsuite.com/facebook-marketing/): Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. - [Social media for education: Q1 2025 benchmarks + new data](https://blog.hootsuite.com/social-media-education-benchmarks/): These social media stats for the education sector will help you understand how your results stack up against industry averages. - [Average engagement rates for 12 industries [January 2025]](https://blog.hootsuite.com/average-engagement-rate/): Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence. - [Guía definitiva para hacer marketing en Pinterest en 2025 (+ ejemplos de anuncios exitosos)](https://blog.hootsuite.com/es/pinterest-para-empresas/): ¿Quieres impulsar tu estrategia de redes sociales? Descubre todo sobre el marketing en Pinterest y lleva tu contenido al siguiente nivel. - [How often should a business post on social media? [2025 data]](https://blog.hootsuite.com/how-often-to-post-on-social-media/): The answer to "how often to post to social media" varies by platform. But it will also require some testing on your own accounts. - [Cómo programar historias de Instagram en 2025 [4 sencillos pasos]](https://blog.hootsuite.com/es/programar-historias-de-instagram/): Si trabajas mucho en redes sociales, probablemente te has preguntado si es posible programar historias de Instagram. La respuesta es SÍ. - [LinkedIn carousel: How to create engaging posts for better reach](https://blog.hootsuite.com/linkedin-carousel/): LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts. - [23 Instagram demographics marketers need to know in 2025](https://blog.hootsuite.com/instagram-demographics/): Who uses Instagram every day? Instagram demographics will help you build a strategy that works — and reach your social marketing goals. - [Création de contenu pour les réseaux sociaux : 15 conseils de pro, outils + modèles [GUIDE 2025]](https://blog.hootsuite.com/fr/creation-de-contenu-pour-les-reseaux-sociaux/): Apprenez à élaborer et à optimiser vos processus de création de contenu pour les réseaux sociaux en 2025, et explorez les outils disponibles. - [11 new social media apps in 2025: what marketers need to know](https://blog.hootsuite.com/new-social-media-apps-platforms/): Not all new social media apps will blow up like TikTok. But they do reveal how social media is changing in 2025. - [Der 2025 Leitfaden für (ästhetisches) Pinterest-Marketing und -Werbung](https://blog.hootsuite.com/de/pinterest-fuer-unternehmen/): Pinterest-Marketing und -Werbung: Praxis-Tipps für eine erfolgreiche Strategie auf diesem visuellen Netzwerk. - [Social mentions: How to track them and when to respond](https://blog.hootsuite.com/social-mentions/): Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience. - [How the LinkedIn algorithm works in 2025](https://blog.hootsuite.com/linkedin-algorithm/): If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. - [Creación de contenido para redes sociales: 15 consejos profesionales, herramientas y plantillas [2025]](https://blog.hootsuite.com/es/creacion-de-contenido-para-redes-sociales/): Desarrolla un proceso de creación de contenido para redes sociales con las herramientas más nuevas para simplificar tu flujo de trabajo. - [What is Bluesky, and should your business be on it in 2025?](https://blog.hootsuite.com/what-is-bluesky/): Curious about how Bluesky Social works? Check out our complete guide to the decentralized alternative to X and Threads. - [150+ social media holidays for 2025 to plan your posts with ease](https://blog.hootsuite.com/social-media-holidays/): Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach. - [Cómo aprovechar al máximo los carruseles de Instagram en 2025 [GUÍA]](https://blog.hootsuite.com/es/publicaciones-por-secuencia-en-instagram-como-crear/): Los carruseles de Instagram tienen mucho más alcance e interacción que las publicaciones normales. Haz que formen parte de tu estrategia. - [60 social media statistics marketers need to know in 2025](https://blog.hootsuite.com/social-media-statistics/): Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead. - [Création de contenu avec l’IA : 18 outils qui vous faciliteront le travail](https://blog.hootsuite.com/fr/creation-de-contenu-avec-ia-meilleurs-outils/): Les outils de création de contenu avec l’IA permettent aux marketeurs de gagner du temps et de se focaliser sur la meilleure stratégie. - [So erstellen Sie wunderschöne Instagram Karussell-Posts (plus: kostenlose Templates)](https://blog.hootsuite.com/de/instagram-karussell-posts-template/): Instagram Carousels erzielen höhere Reichweiten und mehr Engagement als normale Posts. So integriert ihr Carousel in eure Insta-Strategie. --- # # Detailed Content ## Pages > Meet the team behind the Hootsuite blog and learn about our goals and editorial standards. - Published: 2023-06-21 - Modified: 2023-11-28 - URL: https://blog.hootsuite.com/about/ - Tags: English - : pll_wpml_3126616 What we do You have social media marketing questions. The Hootsuite Blog has answers. We’re the leading educational resource for social marketers worldwide, offering expert strategies, news, templates, and tools for over 15 years. Who we are Shannon TienChief Editor Flavia CaroppoEditor in Chief,International Blog Karolina MikolajczykAssociate Editor Liz StantonAssociate Editor Britny KutuchiefSenior SEO Copywriter Paige CooperInbound Marketing Lead(Web & Video) Trish RiswickSocial Engagement Specialist Eileen KwokSocial Marketing Specialist Zak RamdaniManager, SEO Cathy CareySEO Strategist How we work Broadly, here's what you can expect from the content we publish on the Hootsuite Blog: Social-media-marketing-oriented: We aim to help social marketers and business owners get the most out of social media for their business. We help them with strategies, news, templates, and tools that make their jobs easier. We publish specific, actionable advice for social media practitioners, creators, etc. and cover topics relevant to their daily work. High-quality: We publish articles that people want to read and share and that are original, relevant and well-researched. Our writers are typically experts in social media, marketing and content creation with an average of 5 years or more experience in the industry. Cohesive: Authors on the Hootsuite Blog have their own bylines. As such, articles include the authors’ unique personality, humor and writing style. But all authors share our editorial goal of educating and empowering readers to be super successful on social media. No promotional content: We welcome perspectives from industry experts but don't allow third-party promotional content (or anything that goes against web publishing... --- > Tout ce que vous devez savoir sur les medias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités, stratégies d'utilisation... - Published: 2015-05-06 - Modified: 2015-09-28 - URL: https://blog.hootsuite.com/fr/home-2/ - Tags: Français - : pll_wpml_60333 Tout ce que vous devez savoir sur les médias sociaux avec Hootsuite : conseils, tendances, bonnes pratiques, actualités... A lire et appliquer sans modération --- --- ## Posts > You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates) - Published: 2025-06-13 - Modified: 2025-06-13 - URL: https://blog.hootsuite.com/instagram-reels-cover/ - Categories: Strategy - Tags: Content creation, Social video - Tags: English - : pll_wpml_3118524 - Network: Instagram Want to create an Instagram Reels cover that really pops? We’ve got you *covered. * (Get it? ) Crafting the perfect cover for your Reel video is essential to draw viewers in and keep them engaged with your content. Not only will a great cover design help your content stand out, but it will also give your followers an idea of what to expect from your videos. The best part? You don’t need to be a professional designer to create an amazing Instagram Reels cover. Let’s explore how to change your Instagram Reel covers, some templates to get you started, and how to make sure your covers look great on your feed. Get your free pack of 5 customizable Instagram Reel Cover templates now. Save time, get more clicks, and look professional while promoting your brand in style. What are Instagram Reels covers? Instagram Reels covers are still images that appear as thumbnails of your Instagram Reels video. Choosing a compelling Instagram Reels cover can help boost views and make your page more visually appealing. Here’s an example from soda brand Poppi. The brand recently launched a new flavor and have created Instagram Reels covers to match the new flavor’s color scheme, helping pull its page into a cohesive design while simultaneously grabbing attention and promoting its new product. You can choose an Instagram Reels cover from your video footage or upload a graphic or still image to set as the video thumbnail. 5 free Instagram Reels cover templates One... --- > You don't need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck. - Published: 2025-06-12 - Modified: 2025-06-13 - URL: https://blog.hootsuite.com/brand-pitch/ - Categories: Strategy - Tags: Content creation, Content creators, Template - Tags: English - : pll_wpml_2223760 Influencers can use their influence in many different ways. If you want to start making money, though, you need to lock down some brand partnerships with a great brand pitch deck. While companies looking to partner with influencers with larger profiles often approach these individuals, partnerships happen the other way around, too, with influencers reaching out to brands to pitch their services. That's because an engaged audience and a great grid will only get you so far. The real key to landing the collab of your dreams is to perfect the art of the brand pitch. In this post, we'll teach you how to pitch brands as an influencer and give you a free template to help you secure an influencer marketing partnership of your own. Key takeaways A great pitch matters more than follower count. Brands are often more interested in creators with engaged audiences than just raw follower numbers. Customize your outreach. A compelling pitch includes a clear subject line, links to your social profile, relevant stats (engagement, reach, conversions), and a personalized message. Use the “three Rs” to structure your pitch. Highlight Relevance (how your content aligns with the brand), Reach (how many people you can influence), and Resonance (how deeply your content connects with your audience). Show proof of past success. If you’ve worked with brands before, showcase those results. Even informal collaborations or viral user-generated content can help establish credibility if formal partnerships are lacking. A pitch deck can boost your chances. A short, on-brand... --- > La gestión de redes sociales es el proceso de planear, crear y administrar tu contenido social y tus interacciones para lograr tus metas. - Published: 2025-06-12 - Modified: 2025-06-12 - URL: https://blog.hootsuite.com/es/gestion-de-redes-sociales/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3139381 Nuevas plataformas, algoritmos que cambian todo el tiempo, expectativas cada vez mayores de la audiencia... definitivamente, la gestión de redes sociales se ha convertido en un trabajo complejo y de tiempo completo. (Lo sabemos, no estamos descubriendo el hilo negro, pero las redes sociales ya no son cosa de becarios... aunque, ¿alguna vez lo fueron realmente? ) Si tu deseo es que tus canales sociales impulsen el desempeño de tu negocio, necesitas hacer mucho más que publicar. Debes estudiar a tu audiencia, desarrollar estrategias particulares para cada plataforma, analizar tus resultados y optimizar una y otra vez. Todo eso mientras malabareas las tendencias en redes y te aseguras de respetar todas las reglas de privacidad y convivencia en línea.   En este artículo, te contaremos todo lo que necesitas saber sobre la gestión de redes sociales. Al terminar de leer, sabrás cómo desarrollar una estrategia eficaz que impulse las interacciones, aumente el reconocimiento de tu marca y mejore tus ventas. Puntos clave La gestión de redes sociales es el proceso de planificar, crear y administrar el contenido de distintas plataformas para aumentar las interacciones, el reconocimiento de la marca y el tráfico. Los Social media managers o gestores de redes sociales se encargan de la estrategia, la producción de contenido, la interacción con la comunidad y muchas otras tareas- Entre los elementos esenciales de la gestión de redes sociales están la investigación de la audiencia, la elección de las plataformas, el establecimiento de objetivos SMART y la creación de un... --- > La gestion des médias sociaux est le fait de planifier, créer et gérer son contenu sur les médias sociaux afin de atteindre ses objectifs. - Published: 2025-06-11 - Modified: 2025-06-11 - URL: https://blog.hootsuite.com/fr/gestion-des-medias-sociaux-guide/ - Categories: Stratégie - Tags: Stratégie de médias sociaux - Tags: Français - : pll_wpml_3139381 Avec l’arrivée de nouvelles plateformes, l’évolution des algorithmes et les attentes croissantes du public, la gestion des méseaux sociaux est devenue un travail complexe et chronophage. Je sais que je prêche des convaincus, mais une chose est claire : les médias sociaux ne sont plus réservés aux stagiaires (l’ont-ils jamais été ? ). Vous voulez utiliser les canaux de réseaux sociaux pour booster les performances de votre entreprise ? Si tel est le cas, vous ne pourrez pas vous contenter de publier des posts. Vous allez devoir étudier votre public, élaborer des stratégies personnalisées pour chaque plateforme, analyser vos résultats et optimiser en permanence. Sans oublier de jongler avec les tendances émergentes sur les réseaux sociaux et les questions de protection de la vie privée. Cet article vous guidera pas à pas pour vous apprendre à gérer efficacement les médias sociaux. À la fin de votre lecture, vous devriez savoir comment élaborer une stratégie de réseaux sociaux capable de susciter de l’engagement, d’accroître la notoriété de la marque et de stimuler les ventes. Principaux points à retenir La gestion des médias sociaux est le processus consistant à planifier, créer et gérer du contenu sur les différentes plateformes afin de stimuler l’engagement, la notoriété et le trafic. Les responsables des médias sociaux ont à charge la stratégie, la création de contenu, l’engagement, le community management, et bien d’autres tâches. Les principales tâches de la gestion des médias sociaux incluent les études d’audience, le choix des plateformes, la mise en place d’objectifs SMART... --- > In Sekunden zu Ideen für Instagram-Nutzernamen für eure Marke mit unserem kostenlosen KI-Nutzernamen-Generator. - Published: 2025-06-10 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/de/ideen-fur-instagram-nutzernamen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3126496 - Network: Instagram Hattet ihr schonmal eine tolle Idee für einen neuen Instagram-Account, seid dann aber bei der Suche nach einem guten Nutzernamen stecken geblieben? Bei der Wahl des Handles spielt eine Menge eine Rolle — es vermittelt den ersten digitalen Eindruck und gibt den Ton für euer Konto an. Egal, ob ihr mit Elan eine persönliche Marke aufbaut, einen neuen Business-Account eröffnet oder einfach nur einen Finsta erstellt, ein einprägsamer Nutzername ist die Eintrittskarte für jede neue Online-Präsenz. In diesem Artikel lernt ihr über 100 der besten Ideen für Instagram-Namen kennen, die ihr zur Inspiration nutzen könnt. Außerdem sprachen wir mit Vanessa Blaho, Social-Media-Managerin und Gründerin von @vanessa. eats. prague, und Val Razo, Social-Media-Consultant, um uns Expertentipps für den perfekten Instagram-Nutzernamen zu holen. Was ist ein Instagram-Nutzername? Ein Instagram-Nutzername (oder Handle) ist eine eindeutige Kennung, die einen Nutzer, eine Marke oder einen Creator auf der Plattform repräsentiert. Nutzernamen erscheinen auf Profilen und in der URL des Kontos und werden verwendet, um Konten in Beiträgen, Kommentaren und Stories zu kennzeichnen — einschließlich Erwähnungen in Instagram-Stories. Instagram-Handles können bis zu 30 Zeichen lang sein und Buchstaben, Zahlen, Punkte oder Unterstriche enthalten (aber keine Emojis oder Sonderzeichen). Für Marken und Influencer trägt ein aussagekräftiger Nutzername dazu bei, die Wiedererkennung und Auffindbarkeit zu erhöhen, das Branding zu stärken und die Konsistenz auf Social-Media-Plattformen wie TikTok zu wahren. Kostenloser Instagram-Nutzernamen-Generator Generiert binnen weniger Sekunden Nutzernamen und entdeckt etwas, das absolut einzigartig ist. Ihr braucht lediglich Keywords einzugeben, die mit eurem Unternehmen oder persönlichen Interessen wie „Abenteuer“ oder... --- > Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://blog.hootsuite.com/social-media-monitoring-tools/ - Categories: Strategy - Tags: Guide, Social listening, Social media tools - Tags: English - : pll_wpml_2226215 Key Takeaways Stay informed and responsive: Social media monitoring tools track mentions, hashtags, and keywords to help manage brand reputation, prevent crises, and respond to customer feedback in real time, which is essential for CRM and customer care. Gain insights and build community: These tools support competitor analysis, uncover audience sentiment and trends, and help you optimize content and engagement strategies to grow a loyal community. Work smarter with expert tips: Make monitoring a daily habit, customize keyword tracking, set alerts for unusual activity, and layer in human analysis to spot nuanced opportunities and optimize performance. Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot... you name it. If your audience has an opinion on something, your social media monitoring tool should be able to pick it up. That’s because social media monitoring software gathers and presents audience and competitive insights for brands that want to pay attention to their mentions. In this post, we’ll review some of the best social media tracking tools on the market and cover social media monitoring best practices straight from the experts so you can join the conversation. What is social media monitoring? Social media monitoring is the process of tracking social mentions about a company, individual, product, or brand. It involves tracking hashtags, keywords, and... --- > Facebook analytics tools are third-party programs that collect and report performance metrics from your Facebook account. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://blog.hootsuite.com/es/herramientas-de-analisis-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_3121379 - Network: Facebook Las herramientas de estadísticas de Facebook son como una bola mágica: te dan respuestas instantáneas sobre lo que tu empresa debería estar haciendo en la plataforma de redes sociales más popular del mundo. Al fin y al cabo, los números no mienten. Tus métricas de Facebook revelan datos fascinantes sobre las preferencias y comportamientos de tu audiencia. Al analizar los datos sobre el desempeño de tu contenido, obtienes información cuantitativa que servirá para crear una estrategia eficaz de marketing en Facebook. Aprendizajes clave Las estadísticas de Facebook son tu brújula estratégica. Analizar las estadísticas de Facebook te ayuda a entender qué contenido genera más interacción, a qué hora publicar y qué le interesa realmente a tu audiencia. Sin estos datos, tu estrategia es puro ensayo y error. Las herramientas de estadísticas de Facebook ahorran tiempo y esfuerzo. Usar herramientas especializadas como Hootsuite te permite automatizar informes, visualizar métricas clave y detectar tendencias sin necesidad de abrir mil pestañas ni hacer cálculos manuales. Comparar tu rendimiento con la competencia te da una ventaja. Algunas herramientas de estadísticas de Facebook ofrecen análisis comparativos que te muestran si vas por buen camino o si necesitas ajustar tu enfoque para no quedarte atrás en tu sector. Publicar en el momento ideal aumenta tu impacto. Gracias a funciones como el mapa de calor o las recomendaciones de horarios óptimos, las herramientas de estadísticas de Facebook te permiten publicar cuando tu audiencia está realmente conectada. Aprendizajes clave A continuación te presentamos las mejores herramientas de estadísticas... --- > Un análisis competitivo en redes sociales te ayudará a identificar las deficiencias en tu estrategia y a mantenerte un paso delante del resto - Published: 2025-06-05 - Modified: 2025-06-06 - URL: https://blog.hootsuite.com/es/analisis-competitivo-redes-sociales/ - Categories: Estrategia - Tags: Análisis de redes sociales, Plantilla - Tags: Español - : pll_wpml_343481 ¿Cómo mantenerte a la vanguardia de la competencia y triunfar en redes sociales? Empieza con un análisis competitivo en redes sociales. Te indicará cómo te posicionas frente a otras empresas de tu sector y descubrirá nuevas oportunidades, así como posibles amenazas. Esta guía te enseñará a analizar y aprender del rendimiento de la competencia. También enumeraremos las mejores herramientas de análisis competitivo en redes sociales y te proporcionaremos una plantilla gratuita para ayudarte a empezar. Conclusiones clave Un análisis competitivo en redes sociales te ayuda a comprender cómo se posiciona tu marca frente a las demás, analizando tus fortalezas, debilidades y estrategias sociales. Esto te permitirá identificar oportunidades de crecimiento, deficiencias de contenido y amenazas emergentes. Es un proceso de cuatro pasos: identifica a tu verdadera competencia mediante palabras clave relevantes y búsquedas en redes sociales, recopila información sobre su presencia e interacción en redes sociales, haz un análisis FODA para comparar el rendimiento y establece un monitoreo continuo para mantenerte a la vanguardia. Monitorea métricas como el crecimiento de seguidores, las tasas de interacción, el uso de hashtags y la frecuencia de publicaciones para comparar tu rendimiento y descubrir áreas específicas donde puedes mejorar o diferenciar tu marca. ¿Prefieres aprender visualmente? Mira nuestro video para descubrir cómo hacer un análisis competitivo en redes sociales en solo tres pasos: ¿Qué es un análisis competitivo en redes sociales? Un análisis competitivo en redes sociales es un análisis de tu competencia en redes sociales para descubrir cuáles son sus fortalezas y debilidades,... --- > If you're using Instagram to generate leads, sales, or newsletter signups, Instagram auto-replies are a smart way to automate your work. Here's how to get started. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/instagram-auto-reply/ - Categories: Strategy - Tags: Social media engagement, Social media strategy - Tags: English - : pll_wpml_3129126 - Network: Instagram You may have noticed a change in how brands and creators are sending people to off-platform content from Instagram. Rather than pointing users to a “link in bio,” they’re asking people to comment using a specific keyword to get the link. Behind the scenes, they’ve set up a DM Instagram auto-reply feature. It automatically sends the user a link by DM while also posting a public comment acknowledging that the resource has been sent. Source: @Hootsuite This functionality is not available within the Instagram app itself, but it is available in all Hootsuite plans! In this post, we’ll explain why this kind of DM Instagram auto-reply is so effective, and show you how to set up your own DM Automation in Hootsuite. How DM Instagram auto-replies can help your business Generating leads and building your contact list DM Automation is an efficient and effective way to drive targeted leads to gated content and other online resources. For example, Hootsuite’s social team shares templates, reports, and other downloadable resources via auto-reply. When someone comments with a specific keyword, they get a direct link to the asset. They can often see a summary of the content without providing any contact details. But the full resource download is gated, so users have to provide a contact email before gaining full access. They also use keyword-triggered DMs for signups to The Perch newsletter. When someone comments with the designated keyword on a post, they instantly get the signup link in their Instagram inbox. Want... --- > Les outils d’analyse Facebook vous fournissent des informations basées sur des données pour améliorer vos performances sur la plateforme. - Published: 2025-06-04 - Modified: 2025-06-09 - URL: https://blog.hootsuite.com/fr/outils-analyse-facebook/ - Categories: Stratégie - Tags: Français - : pll_wpml_3121379 - Network: Facebook Les outils d’analyse Facebook se présentent sous la forme de tableaux de bord ou de programmes permettant aux marketeurs et aux petites entreprises de suivre et d’analyser les indicateurs de performance de leurs comptes Facebook. Ces indicateurs comprennent des éléments tels que le nombre de vues, de likes, d’abonnés, d’interactions, de clics et de commentaires. Les données d’analyse Facebook vous fournissent également des informations sur l’audience, vous indiquant par exemple qui voit vos publications ou suit votre compte, ainsi que certaines caractéristiques démographiques. L’examen et l’analyse de vos performances Facebook sont très utiles pour comprendre ce qui marche et ce qui doit être amélioré (difficile en effet d’améliorer ce que l’on n’a pas mesuré). Les 12 meilleurs outils d’analyse Facebook pour 2025 Vous souhaitez connaître vos résultats sur Facebook ? Voici un bref aperçu des meilleurs outils d’analyse Facebook disponibles, en commençant par notre préféré. 1. Hootsuite Bien sûr, nous ne sommes pas tout à fait impartiaux. Mais avec autant de fonctionnalités de premier plan, il est impossible de ne pas inclure les outils d’analyse de Hootsuite dans cette liste. Grâce à ses tableaux de bord personnalisables, ses outils de comparaison intuitifs et ses fonctionnalités d’analyse de l’audience, Hootsuite facilite le partage d’informations et permet d’impressionner les parties prenantes grâce à des rapports d’analyse percutants. Le tableau de bord de Hootsuite étant connecté à tous vos comptes de réseaux sociaux (Instagram, X, TikTok, Pinterest, LinkedIn, Youtube, etc. ), vous pouvez également consulter l’ensemble de vos analyses depuis un seul endroit et... --- > Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms. - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/social-seo/ - Categories: Strategy - Tags: Content creation, Social media strategy, Social SEO - Tags: English - : pll_wpml_3117764 Social SEO is the practice of optimizing your social content to help people find you when they search on social media platforms. SEO stands for search engine optimization. Social networks may not technically be search engines — but people are increasingly using them the way they used to use Google. There has been a seismic shift in search behaviors, especially among younger people. Recent research from Forbes Advisor and Talker Research found that Generation Z is 30% less likely to use search engines for brand discovery than Baby Boomers are. Nearly a quarter of people of all ages (24%) said they only or primarily use social media for online search. Among Gen Z, that number rises to 46%. Even more important, 21% of Gen Z starts their brand searches on social media. 44% of Gen Z finds new brands on social media every single day. People are actively using social platforms to look for information. Social SEO helps your content rise to the top of the results. What's the difference between social SEO and social algorithms? We just said that social SEO helps you reach people who are actively searching for content or products like yours on social platforms. They have typed a query into a search bar in hopes of surfacing something specific. On the other hand, social algorithms serve up content to people who are passively scrolling through their social feed. Understanding the algorithms and optimizing for social search are both ways to improve brand visibility and discoverability... --- > Eine Social-Media-Wettbewerbsanalyse hilft Lücken in der Strategie zu identifizieren und allen anderen einen Schritt voraus zu bleiben. - Published: 2025-06-03 - Modified: 2025-06-04 - URL: https://blog.hootsuite.com/de/social-media-wettbewerbsanalyse/ - Categories: Strategie - Tags: Social-Media-Analyse, Vorlage - Tags: Deutsch - : pll_wpml_343481 - Topic: Wettbewerbsanalyse Wie könnt ihr der Konkurrenz die Rücklichter zeigen und euch in den sozialen Medien erfolgreich nachhaltig behaupten? Für den Anfang empfiehlt sich eine Social-Media-Wettbewerbsanalyse. Die verrät euch nämlich, wie gut ihr euch gegenüber anderen aus eurer Branche behauptet und zeigt zugleich neue Chancen und potenzielle Gefahren auf. In diesem Leitfaden erfahrt ihr, wie ihr die Performance von Wettbewerbern analysiert und daraus lernen könnt. Wir haben außerdem die besten Tools für eine Social-Media-Wettbewerbsanalyse aufgelistet und stellen euch ein kostenloses Template zur Verfügung, das den Einstieg erleichtert. Wichtige Erkenntnisse Eine Social-Media-Wettbewerbsanalyse hilft dabei, zu verstehen, wie eure Marke im Vergleich zu anderen abschneidet, indem ihr Stärken, Schwächen und Social-Media-Strategien untersucht — so könnt ihr Wachstumschancen, inhaltliche Lücken und aufkommende Bedrohungen erkennen. Der Prozess umfasst vier Schritte: Findet eure wahren Konkurrenten mithilfe relevanter Keywords und Social-Media-Suchanfragen, sammelt Informationen über deren Social-Media-Präsenz und Engagement, führt eine SWOT-Analyse durch, um die Performance zu bewerten, und richtet ein kontinuierliches Monitoring ein, um immer einen Schritt voraus zu sein. Verfolgt Kennzahlen wie Follower-Wachstum, Engagement-Raten, Hashtag-Nutzung und Posting-Frequenz, um eure Leistung zu benchmarken und konkrete Bereiche zu identifizieren, in denen ihr eure Marke verbessern oder differenzieren könnt. Eher ein visueller Lerntyp? Schaut euch unser Video an und erfahrt, wie ihr in nur drei Schritten eine Social-Media-Wettbewerbsanalyse durchführen könnt: Was ist eine Social-Media-Wettbewerbsanalyse? Eine Social-Media-Wettbewerbsanalyse ist eine Analyse eurer Mitbewerber in den sozialen Medien, anhand derer ihr die Stärken und Schwächen der Konkurrenz ermittelt, damit ihr diese mit euren eigenen Stärken und Schwächen vergleichen könnt. Es handelt sich dabei... --- > The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/social-media-image-sizes-guide/ - Categories: Strategy - Tags: Content creation, Guide - Tags: English - : pll_wpml_345264 Social media image sizes seem to change ... a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of June 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram image sizes Profile photo: 320 x 320 px Landscape: 1080 x 566 px Vertical: 1080 x 1350 px Square: 1080 x 1080 Stories and Reels: 1080 x 1920 Basic Facebook image sizes Profile photo: 196 x 196 px Landscape: 1080 x 566 px Vertical: 1080 x 1359 px Square: 1080 x 1080 px Stories and Reels: 1080 x 1920 px Cover photo: 851 x 315 px Basic X (formerly Twitter) image sizes Profile photo: 400 x 400 px Landscape: 1280 x 720 px Vertical: 720 x 1280 px Square: 720 x 720... --- > Contar con las herramientas adecuadas para la gestión de redes sociales te ahorrará muchísimo tiempo, esfuerzo y dinero. - Published: 2025-06-02 - Modified: 2025-06-03 - URL: https://blog.hootsuite.com/es/herramientas-de-gestion-de-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Programación de redes sociales - Tags: Español - : pll_wpml_2223836 Esta publicación te ayudará a encontrar las herramientas de gestión de redes sociales perfecta para encargarte de la parte de los sistemas. Porque con la herramienta adecuada, puedes simplificar la administración diaria, automatizar tareas tediosas y repetitivas, y dedicar más tiempo a lo que mejor sabes hacer: crear una marca que destaque en redes sociales. También hemos contactado con un par de expertos en redes sociales para que compartan sus consejos. ¿Lista/o? ¡Comencemos Principales aprendizajes La gestión de redes sociales centraliza todas tus actividades digitales. Utilizar una herramienta dedicada permite gestionar varias cuentas (Facebook, Instagram, LinkedIn, etc. ) desde una sola plataforma: planificación, respuestas, análisis... todo se vuelve más fluido y menos consumidor de tiempo. Las herramientas adecuadas te ayudan a ahorrar tiempo y mantenerte organizado/a. Plataformas como Hootsuite o Later ofrecen paneles intuitivos para programar contenido, seguir conversaciones y generar informes detallados sin tener que abrir múltiples pestañas. El análisis del rendimiento se vuelve accesible para todos. Gracias a funciones de informes integradas, incluso las estructuras pequeñas pueden entender qué funciona, ajustar sus estrategias y optimizar su interacción en cada red. Una buena herramienta mejora el equilibrio entre la vida profesional y personal. Al automatizar ciertas tareas (escucha social, respuestas, publicaciones), las herramientas de gestión de redes sociales reducen la carga mental y permiten centrarse en la creación de contenido estratégico y en lo realmente importante. ¡Hola, soy Nikki! Durante los últimos 10 años, he ayudado a todo tipo de marcas, desde startups emergentes hasta nombres conocidos, a aumentar... --- > The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. - Published: 2025-06-01 - Modified: 2025-06-01 - URL: https://blog.hootsuite.com/social-media-scheduling-tools/ - Categories: Strategy - Tags: Social media scheduling, Social media tools - Tags: English - : pll_wpml_2776240 Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because these tools can save you time, streamline your work, and help you grow your social media presence. Of course, we’re partial to Hootsuite. But in this post, we’ll share a complete list of the best social media scheduling tools we think can help businesses with varying needs. What are social media scheduling tools? Social media scheduling tools are software platforms that help you plan and automate your social media posts. Instead of posting in real-time, these tools let you create and schedule content for automatic publication at the optimal time. They save time and help you stay consistent with your social media strategy. Most social media platforms have some basic native scheduling and auto-publishing options. However, third-party tools provide greater flexibility, functionality, and the ability to... --- > Un buen acortador de URL (acortador de enlaces) te permite dos cosas: ahorrar espacio en tus pies de foto y medir fácilmente el desempeño. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://blog.hootsuite.com/es/que-es-un-acortador-de-url/ - Categories: Estrategia - Tags: Creación de contenido, Herramientas de redes sociales - Tags: Español - : pll_wpml_64218 Un acortador de URL es una herramienta que toma una dirección web larga (URL) y la convierte en una mucho más corta. Los acortadores de URL hacen que los enlaces desordenados parezcan más pulidos, lo que es especialmente útil en las redes sociales o en materiales de marketing, donde el espacio puede ser limitado y la presentación importa. Muchos de ellos también ofrecen funciones de seguimiento. Esto significa que pueden decirte cosas como cuántas personas hicieron clic en tu enlace, de dónde procedían los clics e incluso a qué hora se produjeron. En este artículo, compartimos todo lo que necesitas saber sobre el uso de acortadores de URL y por qué deberían formar parte de tu kit de herramientas de redes sociales. También hemos hablado con siete expertos en redes sociales para que nos den consejos sobre cómo sacarles el máximo partido. Puntos clave: Los acortadores de URL transforman los enlaces largos y desordenados en URL ordenadas y manejables. También te permiten seguir fácilmente los clics y las tasas de clics, lo que las hace perfectas para controlar tu impacto en las redes sociales. Con los acortadores de URL, puedes personalizar tus enlaces cortos con nombres de marca o frases únicas. Esto no sólo tiene un aspecto más profesional, sino que ayuda a que tus enlaces destaquen y permanezcan en la memoria de tu audiencia. Muchos acortadores de URL ofrecen la creación de códigos QR. Esto es muy útil para unir las interacciones online y offline, facilitando a la gente... --- > We’re halfway through 2025 — see which social media trends are holding strong, what’s changed, and what still deserves your attention. - Published: 2025-05-29 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/social-media-trends/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2222168 https://youtu. be/wtvnIrriwmw? si=mHXd1q91Ht7iTKn3 No time to read? Check out the audio version of this post. Welcome to social media marketing in 2025, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’ demographics and attention spans tank. Add generative AI, TikTok Shops, and the ever-growing expectation for social commerce to drive business impact to the mix, and it’s enough to make even the savviest marketer’s head spin. But no need to spiral, friends. We’ve got solutions. Here are the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your social media content. Psst: Since we're halfway through the year, we’ve refreshed this guide with the latest insights to help you spot which trends are sticking around and which ones are shifting. Mid-2025 update: Were our trend predictions right? Now that we’re almost halfway through 2025, it’s the perfect time to do a pulse check on our social trends and see how they’re tracking. Check out our latest insights to keep your marketing strategy sharp, relevant, and, most importantly, agile: Threads and X are becoming playgrounds for brand experimentation We’ve noticed that brands have been using Threads and X as spaces to experiment with tone, humor, and authenticity. Why? Many organizations just haven’t established clear guidelines for these social media channels (yet), beyond simply aiming to entertain. So this is where they’re ditching polished messaging for unfiltered, real-time social media... --- > Choisissez les bons outils de gestion des réseaux sociaux et économisez du temps, des efforts et de l’argent pour votre stratégie digitale. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/fr/outils-de-gestion-des-reseaux-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux, Planification des réseaux sociaux - Tags: Français - : pll_wpml_2223836 Le but de cet article ? Vous aider à trouver l’outil de gestion des réseaux sociaux idéal pour s’occuper de l’aspect système. Salut, moi, c’est Nikki ! Depuis dix ans, j’aide toutes sortes de marques – des startups chaotiques aux grands groupes mondialement connus – à développer leur présence en ligne et à créer du lien avec leur public. J’ai également discuté avec plusieurs experts des réseaux sociaux pour vous partager des petits conseils ici et là. Principaux enseignements La gestion des reseaux sociaux centralise toutes vos activités numériques Utiliser un outil dédié permet de gérer plusieurs comptes (Facebook, Instagram, LinkedIn, etc. ) depuis une seule plateforme : planification, réponses, analyses, tout devient plus fluide et moins chronophage. Les bons outils vous aident à gagner du temps et à rester organisé·e Des plateformes comme Hootsuite ou Later offrent des tableaux de bord intuitifs pour programmer du contenu, suivre les conversations et générer des rapports détaillés sans multiplier les onglets. L’analyse des performances devient accessible à tous Grâce à des fonctionnalités de reporting intégrées, même les petites structures peuvent comprendre ce qui fonctionne, ajuster leurs stratégies et optimiser leur engagement sur chaque réseau. Un bon outil améliore l’équilibre entre vie pro et perso En automatisant certaines tâches (écoute sociale, réponses, publications), les outils de gestion des médias sociaux réduisent la charge mentale et permettent de se recentrer sur la création de contenu stratégique et l’essentiel. Au fil du temps, j’ai découvert que, pour toute équipe chargée des réseaux sociaux, la recette... --- > Looking for the best influencer marketing tool? We organized top platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/influencer-marketing-tools/ - Categories: Strategy - Tags: Influencer marketing, Social media tools - Tags: English Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It can be tricky to understand what’s the best option for your brand. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post we’ll talk only about influencer marketing tools. We divide them into categories so you can find the option that best fits your needs. If you’re looking for strategy guidance, check out our full guide to influencer marketing. We've also got some real-world examples of influencer marketing campaigns for inspiration The best influencer marketing tools overall No idea where to start? Here’s a quick overview of the best influencer marketing tools, and what makes each one a good choice. ToolWho it’s forStandout featureLimitationsCostHootsuiteSocial media managers who use influencer marketing as part of a larger social strategy across accountsIndustry-leading social listening tool to identify top creatorsNot a dedicated influencer management toolStarting at $99/monthBrandwatch InfluencePartnership managers or agenciesTop-to-bottom influencer management platform with robust campaign management capabilitiesEnterprise-level solution not suitable for smaller brandsAvailable on requestUpfluenceE-commerce brands running creator or affiliate campaignsEnd-to-end creator and affiliate program management platform with automated toolsMinimum contract of 12 monthsAvailable on requestCreatorIQBrands focused on long-term creator relationshipsCreator management platform with a standout CRMEnterprise-level... --- > Mit Tools zur Social-Media-Stimmungsanalyse lässt sich ermitteln, was eure Zielgruppe wirklich von euch denkt und wie ihr euch verbessern könnt. - Published: 2025-05-27 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/de/social-media-stimmungs-analyse-tools/ - Categories: Strategie - Tags: Social listening, Social-Media-Strategie - Tags: Deutsch - : pll_wpml_344661 Wenn du wirklich verstehen willst, wie deine Marke online wahrgenommen wird, kommst du an Tools zur Social-Media-Stimmungsanalyse nicht vorbei. Es ist hilfreich zu wissen, ob letzte Woche tausend Menschen eure Marke erwähnt haben. Aber im Grunde erfährt man erst dann etwas Sinnvolles, wenn man weiß, wie sie über die Marke gesprochen haben. War die Stimmung insgesamt positiv? Oder deuten zahlreiche Kommentare an, dass eure letzte Marketingkampagne eher ein Flop war? Doch wie sollt ihr das im Alleingang herausfinden? Hunderte von Erwähnungen in diversen sozialen Netzwerken lassen sich nicht manuell finden und überprüfen. Deshalb sind KI-gestützte Tools zur Stimmungsanalyse so unglaublich praktisch. Sie können alle Erwähnungen zu einem Thema in sozialen Netzwerken, Blogs und darüber hinaus in Echtzeit ausfindig machen, die verwendeten Wörter analysieren und euch die Emotionen dahinter verraten. Für diesen Beitrag habe ich eine Reihe der besten Tools zur Stimmungsanalyse getestet. Soviel vorab: in Bezug auf Kosten und Leistungsumfang gibt es große Unterschiede. Anstatt sie hier einfach aufzulisten, sind sie nach den jeweiligen Einsatzgebieten bzw. Zielgruppen unterteilt. Außerdem verrät uns eine erfahrene Social-Media-Expertin ihre Top-Tipps zur Verbesserung der Markenstimmung in den sozialen Medien.   Legen wir los! Was ist ein Tool zur Stimmungsanalyse? Ein Stimmungs- oder Sentiment-Analyse-Tool ist eine Software, mit der ihr die Emotionen, die hinter den Online-Äußerungen über eure Marke stecken, erfassen und analysieren könnt. Anstatt einfach nur die Erwähnungen oder Kommentare zu zählen, messen Sentimentanalyse-Tools die Gefühle, damit ihr entsprechend darauf reagieren könnt. Das Besondere an diesen Tools ist ihr Anwendungsbereich. Sie nutzen KI, maschinelles Lernen... --- > Las herramientas de análisis del sentimiento en redes sociales te ayudarán a saber qué piensa realmente tu audiencia de ti y cómo ser mejor - Published: 2025-05-26 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/es/analisis-de-sentimiento-en-redes-sociales/ - Categories: Estrategia - Tags: Escucha social, Estrategia de redes sociales - Tags: Español - : pll_wpml_344661 ¿Te da curiosidad saber qué piensan realmente las personas de tu marca, productos o campañas? Olvídate del número de seguidores y de las veces que se comparte tu contenido: el análisis del sentimiento en redes sociales es la clave. Saber si mil personas mencionaron tu marca la semana pasada es útil. Pero creo que la verdadera información es saber cómo hablaron de tu marca. ¿Fue positiva la percepción general? ¿O una avalancha de comentarios sugiere que tu última campaña de marketing no estuvo a la altura? El problema es que no puedes buscar y revisar manualmente cientos de menciones en múltiples redes sociales. Por eso las herramientas de análisis del sentimiento con IA son tan geniales. Pueden extraer todas las menciones de cualquier tema en plataformas sociales, blogs y más en tiempo real, analizar las palabras usadas y revelarte la emoción detrás de ellas. Puntos claves ¿Por qué usar análisis del sentimiento en redes sociales? Estas herramientas no solo cuentan menciones, sino que revelan emociones como amor, alegría o enojo detrás de cada comentario sobre tu marca, en tiempo real y desde múltiples plataformas. IA + PLN = insights claveGracias al uso de inteligencia artificial y procesamiento de lenguaje natural, el análisis del sentimiento en redes sociales permite detectar tendencias emocionales, crisis potenciales y oportunidades de engagement que serían imposibles de encontrar manualmente. Hootsuite y Talkwalker, top en 2025Hootsuite destaca por su integración total en la gestión de redes sociales. Talkwalker por su cobertura masiva de fuentes y análisis contextual... --- > Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/manage-multiple-social-media-accounts/ - Categories: Strategy - Tags: Social media strategy, Social media tools - Tags: English - : pll_wpml_2226313 Managing multiple social media accounts isn’t easy. And, if you’re reading this, you’re probably looking for a better way to do it. Whether you’re running accounts for a brand, an agency, or yourself, keeping everything organized and on track can feel overwhelming, fast. Luckily, there’s some good news! There are proven strategies and smart social media management tools that can make a real difference. In this guide, we’ll show you how to manage multiple social media accounts with less stress and more success, with tips from experts who do it every day. How to manage multiple social media accounts in 10 steps Running multiple accounts doesn’t have to mean running yourself into the ground. With the right setup, you can streamline your workflow, stay consistent across brands, and actually enjoy the creative parts of your job. Here’s how. 1. Create a social media strategy Each account you manage should have its own clear plan. That way, you’re not guessing what to post or who you're talking to. Ask yourself: What’s the goal of this account? (Brand awareness? Customer support? ) Who are we trying to reach? What do we want people to do after seeing our posts? Having a real plan (even a simple one) makes everything else easier. 2. Choose the right platforms for your brand You don't have to be on every single social media site. Focus on the platforms where your audience is and where your content fits best. Quick tips and stats: 82% of B2B brands... --- > Want to build up your YouTube channel? We’ve got 28 top YouTube tips for beginners, intermediate-level users, and experts. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/youtube-tips/ - Categories: Strategy - Tags: Social media strategy, Social video - Tags: English - : pll_wpml_344099 - Network: YouTube Viewers across the globe are watching more than 1 billion hours of YouTube content every day. If you want your branded content to be in that 1 billion+ hours, you need to focus on creating amazing video content and growing your channel. To help you do that, we’ve put together 28 top YouTube tips that will help you reach a wider audience with your videos. Read on below to find tips catered to beginners, intermediate users, and experts so you can grow your channel no matter what level you’re already at. Let’s get started. 11 YouTube tips for beginners When you’re just creating a new channel, there are a few steps you can take to set yourself up for success. Keep these tips in mind as you start to build out your channel so you can reach as many people as possible with your video content. 1. Pick the right channel name The first thing you need to do is choose a name for your YouTube channel. What’s the perfect way to represent the type of content you plan to create? The perfect YouTube channel name: Has your company or personal name in it Has a word or phrase that categorizes it Is short and easy to say Some channel examples include Abbie Emmons, an independent author who shares content to help others write their first novel, Doctor Mike, as you may have guessed, a doctor who shares medical content, and Yoga With Adriene, a channel that shares full-length yoga... --- > Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/organic-vs-paid-social-media/ - Categories: Strategy - Tags: Social media advertising, Social media strategy - Tags: English - : pll_wpml_2227147 Trying to decide between organic vs. paid social media as a part of your strategy? We’ll let you in on a secret: you’re probably going to want to do a bit of both. Paid and organic social media are two different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of each. Let’s explore organic vs. paid social media, the benefits and drawbacks of each, and how you can choose the right strategy — or seamlessly combine the two for the best results. What is organic social media? Organic social media refers to the free or unpaid content (posts, photos, videos, memes, stories, etc. ) that all users — people and brands alike — share with each other across social media. Examples of organic social media activities include: Sharing regular, non-boosted content to your social media feeds Encouraging your team to share company content on their own feeds (employee advocacy) Engaging with your audience by responding to comments and direct messages in a timely and genuine manner Sharing user-generated content that your community has organically shared with their own followers As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (your “organic reach”) People who visit your social media profile Your followers’ followers (if people choose to share your post) People following any hashtags you use People the algorithm... --- > Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts. - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/link-tree-for-instagram/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_2770051 - Network: Instagram Ah, Instagram link trees: the perfect solution to Instagram’s restrictive external link policies. The only places you can add links are in Instagram Stories and your bio. Originally, you could only add one link in your bio. Now, Instagram allows up to five. However, link trees remain the best option for designing all-in-one hubs to house all of your preferred links. Moreover, link tree tools also offer features like analytics, payment collection, custom branding and styling, SEO optimization, and more. Keep reading for step-by-step instructions on how to build a link tree for Instagram, plus some expert tips from Eve Lowdon, Account Manager at Wolfdenden Agency, on how to make the most of your link tree. What is an Instagram link tree? An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes multiple links and media. These can include links to your website, store, blog, or any other destination. With some tools, you can also add widgets and rich media, such as contact forms, calendars, embedded social posts, and shoppable feeds. Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate and designed for mobile. Generally, this means using big buttons and minimizing text — when it comes to mobile, less is more. Here’s what @hootsuite’s link tree looks like: How to make an Instagram link tree with Hootsuite In addition to social media management features like scheduling and publishing, analytics, social listening, and... --- > Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! - Published: 2025-05-23 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-media-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - : pll_wpml_354830 Social media data analytics are a critical tool for social media managers, brands, and those involved in influencer marketing. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them! ), and types of content and analytics platform tools that help them do good work — and easily report on wins through customizable reports. What this post is: A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social networks— or you want to get better at it, and get more out of measuring your performance — this is the guide for you. What this post isn’t: An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the 20+ very best social media analytics tools.   Key takeaways Social media analytics involves collecting and analyzing data from social platforms to measure account performance. It helps marketers understand audience engagement, conversion rates, and customer sentiment, guiding content strategy and audience targeting for paid campaigns. With the right tools and integrations, teams can centralize their insights and enhance decision-making across platforms. There are different ways to use social media data analytics. You can track your own performance, compare your results with competitors, or even see how you stack up against the whole industry so that you can... --- > Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/social-media-manager-interview-questions/ - Categories: Strategy - Tags: Social media career - Tags: English - : pll_wpml_3128672 Getting ready for a social media manager interview? You’ve polished your resume, clicked "Apply," and landed the interview. Congrats! Now, it’s time to prep for the real challenge. A social media manager interview isn’t just about talking through your experience. It’s about showing your know-how and proving you’re the right fit for the role. This guide covers the most common social media manager interview questions and answers, so you can walk in ready to impress. We’ll go beyond the job description, break down what hiring managers are actually looking for, and help you craft responses that feel confident, clear, and natural. Common social media manager interview questions Wondering what types of social media manager interview questions you might come across? Here’s a list of some of the most common, plus tips on how to answer them. 1. What do you think makes a great social media manager? Why they ask: The hiring team wants to know if you see the bigger picture. Posting memes and hashtags is easy, but driving meaningful results takes more. They’re looking for someone who can connect content to business objectives and help the brand grow. Sample answer: "A great social media manager doesn’t just post to post. You’ve got to create content that’s fun, engaging, and useful to your audience, but also make sure it's tied back to real goals like growing followers, getting clicks, or helping sales. The best social content feels effortless, but there’s always strategy (and strong communication skills) behind it. ”... --- > Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. - Published: 2025-05-23 - Modified: 2025-06-13 - URL: https://blog.hootsuite.com/instagram-reels/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_2227158 - Network: Instagram Here’s the Reel deal: videos rule Instagram. That makes Instagram Reels an essential part of your business's social media marketing strategy. People watch 140 billion Reels every day — so how do you make sure your content earns the views it deserves? Read on for the cold, hard truths about Instagram Reels, including how to make them, share them, download them, master Instagram’s mysterious algorithm and more. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today. What are Instagram Reels? Instagram Reels are videos uploaded to Instagram. They’re generally rather short (the absolute maximum length of a Reel is 15 minutes, but most high-performing Reels are between 7 and 15 seconds). View this post on Instagram A post shared by Hootsuite (@hootsuite) Reels can consist of a single video, several clips edited together, still photos or some combination of photos and video. They can be created using Instagram’s native video editing tools or by using a third-party video editing app. Most Reels aren’t just videos: they use text and trending audio to convey a message. Many are humorous, but there are also plenty of educational, informative and serious Reels out there—and they’re an excellent tool for increasing brand recognition for your business in a modern, accessible way. View this post on Instagram A post shared by Hootsuite (@hootsuite) How to make a Reel on Instagram Creating short, entertaining videos... --- > Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't). - Published: 2025-05-23 - Modified: 2025-05-23 - URL: https://blog.hootsuite.com/social-video-metrics/ - Categories: Strategy - Tags: Social media analytics, Social video - Tags: English - : pll_wpml_2226792 Tracking social video metrics isn’t just for data nerds anymore. If you’re creating videos for social media, you need to know how they’re performing — and not just at a surface level. Views and likes? Helpful, but they only scratch the surface. To really understand what’s landing (and what’s not), you need to dig into metrics like watch time, shares, and completion rates. These numbers tell you who’s paying attention, where they’re dropping off, and what’s actually driving results. In this post, we’ll break down the most important social video metrics to track in 2025, share expert-backed tips to boost your performance, and show you how social media analytics tools make tracking and reporting on these metrics easy. What are social video metrics and why do they matter? Put simply, social video metrics are the numbers that show how your video content performs on social media platforms. They track how often your videos are watched, how people interact with them, and what actions viewers take after watching — from clicks to shares to conversions. At their best, video metrics don’t just tell you what happened. They show you why. These are the insights that help shape smarter content, better social media campaigns, and a stronger connection with your target audience. Some examples of social video metrics include: View count: How many times your video was played. Watch time: How long people stayed engaged. Engagement rate: How often viewers interacted (likes, comments, shares). Video completion rate: How many viewers watched all... --- > Hoy más que nunca, la gente espera una atención al cliente en redes sociales excepcional. Aquí te decimos cómo lograrlo sin importar tu presupuesto - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/es/atencion-al-cliente-en-redes-sociales/ - Categories: Estrategia - Tags: Herramientas de redes sociales, Servicio al cliente - Tags: Español - : pll_wpml_335820 - Network: Commerce La atención al cliente en redes sociales ha cobrado más importancia que nunca. El 81% de los usuarios espera respuestas más rápidas gracias a las nuevas tecnologías, y el 65% las exige cuando gasta más de lo habitual. En un mundo de inflación post-COVID, los clientes siguen siendo cautelosos con sus compras, así que la competencia entre marcas para atraerlos va en aumento. Y, en este contexto, el precio no es el único factor decisivo: el 80% de las personas afirma que la experiencia que ofrece una marca es tan relevante como sus productos o servicios. La atención al cliente en redes sociales es clave para dar forma a esa experiencia con tu organización. Descubre qué esperan las personas de la atención al cliente en 2025, explora qué herramientas facilitan la atención al cliente en redes sociales y aprende consejos para asegurarte de ofrecer una experiencia satisfactoria en cada interacción en redes sociales. Puntos clave Los clientes de hoy esperan un servicio rápido y fluido en redes sociales; el 81% quiere respuestas más ágiles y el 80% afirma que la experiencia de marca es tan importante como el producto. Las empresas que responden rápido (idealmente en menos de 15 minutos) y mantienen una interacción constante en redes sociales están mejor preparadas para generar confianza y construir relaciones duraderas con su audiencia. Los chatbots de IA, las herramientas de escucha social y una bandeja de entrada centralizada permiten automatizar tareas sencillas, responder más rápido y comprender cómo se sienten los clientes... --- > Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/social-media-advertising/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_343374 Social media advertising is a brand's best bet for reaching new audiences (or even their existing followers! ) in 2025. That's because adding a budget to your social strategy guarantees your social content will get in front of the people you want to reach. Plus, you can be very specific about which markets you want to target and how much you’re willing to spend compared to traditional advertising. Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize. Bonus: We've even included expert tips from Hootsuite's own Senior Manager of Paid Social, Cedric Bruce-Kotey. Don't feel like reading? Check out our top strategies and best practices for creating and optimizing GREAT social media ads: https://www. youtube. com/watch? v=b_KZN3Y0KDY Key Takeaways Social media advertising uses paid ads on platforms like Facebook, Instagram, and LinkedIn to target specific audiences more effectively than organic posts. Paid social ads help brands achieve specific goals, like increasing awareness, driving traffic, or boosting conversions. Most social platforms offer a variety of ad formats, including image, video, carousel, and Stories ads. Successful social ad campaigns require a clear objective, specific audience targeting, and regular performance monitoring. Important ad metrics to track include reach, engagement, click-through rate (CTR), and conversions. Use these to measure performance and refine future campaigns. What is social media advertising? Social media advertising is a form of digital advertising in which advertisers pay... --- > Découvrez comment améliorer votre service client sur les réseaux sociaux pour vous faire une réputation en or sans dépenser une fortune. - Published: 2025-05-21 - Modified: 2025-05-22 - URL: https://blog.hootsuite.com/fr/service-client-sur-les-medias-sociaux/ - Categories: Stratégie - Tags: Outils de médias sociaux - Tags: Français - : pll_wpml_335820 - Network: Commerce Le service client sur les réseaux sociaux est extrêmement important. Aujourd'hui plus que jamais. 81 % des clients s’attendent à un service client plus réactif grâce aux nouvelles technologies et 65 % d’entre eux reconnaissent avoir cette attente lorsqu’ils dépensent plus d’argent que d’habitude. Alors que la pandémie de COVID-19 a laissé place à une période d’inflation, les consommateurs continuent de surveiller leurs dépenses et la concurrence entre les marques s’intensifie. Mais si vous pensez que seul le prix influence une décision d’achat, vous faites fausse route. 80 % des consommateurs affirment que l’expérience proposée par une marque est tout aussi importante que le produit ou le service vendu. Votre service client sur les réseaux sociaux aide à façonner cette expérience client. Découvrez ce que les gens attendent d’un service client en 2025 et les outils disponibles pour vous faciliter la tâche. Nous vous confierons également quelques conseils pour réussir votre stratégie de service client sur les réseaux sociaux et garantir à chacun de vos clients une expérience sans pareil. Points clés à retenir Aujourd'hui, les consommateurs estiment qu’un service client sur les réseaux sociaux doit être rapide et fluide ; 81 % souhaitent des réponses plus rapides et 80 % affirment que l’expérience proposée par une marque est tout aussi importante que son produit. Les entreprises qui répondent rapidement (idéalement sous 15 minutes) et interagissent régulièrement avec leurs clients sur les réseaux sociaux sont mieux à même d’inspirer confiance et de nouer des liens durables avec leur public. Grâce aux chatbots alimentés... --- > Schreibblockade?? Diese Liste mit ansprechenden Social-Media-Content-Ideen hilft euch auf die Sprünge, wenn euch gerade gar nichts einfällt. - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://blog.hootsuite.com/de/social-media-content-ideen-und-beispiele/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_344133 Authentisch sein. Reels posten. Die perfekte Zielgruppe ansprechen. Ein Lamm opfern. Vielleicht haben solche Maßnahmen im letzten Jahr für Aufsehen gesorgt, aber jetzt läuft das nicht mehr. Über die Hälfte (55 %) der Gen Z ist nahezu „ständig online” — und ich denke mal, Millennial-Oldies wie ich sind da nicht viel anders. Mit anderen Worten: In den sozialen Medien tritt man sich heute gegenseitig auf die Füße.   Es reicht nicht aus, regelmäßig zu posten, Reels-Übergänge zu meistern, bei TikTok einzusteigen oder zu tracken, was alle anderen tun. Um in diesem Jahr zu wachsen, müssen Marken originell, sympathisch und nutzwertig sein.   Wenn ihr nichts von alldem vorweisen könnt, findet ihr hier 22 Ideen für Social-Media-Content, der dafür sorgt, dass man euch wahrnimmt. (Scherz beiseite. Natürlich seid ihr bereits großartig, und diese Ideen machen euch nur noch besser. ) 22 kreative Social-Media-Content-Ideen für Marken 1. Verwendet Original-Audio in Reels Das ist schon seit geraumer Zeit eine klassische Instagram-Growth-Strategie: Einen trendigen Reels-Audioclip finden, ein Reel erstellen, tausende neuer Follower gewinnen und das Ganze wiederholen. Doch diese Zeiten sind vorbei. Ja, ihr könnt noch immer ein Voiceover von Michael aus The Office verwenden, und ja, das kann euer Instagram-Wachstum ein wenig steigern. Aber jetzt dreht sich alles um Originalton. Denkt euch stattdessen ein paar witzige Sketche aus, sprecht etwas persönlich ein, oder probiert es mit dem Einfachsten: beantwortet die Fragen eurer Kunden. Der Einsatz von O-Tönen in Reels ist nützlich, um: die Leute länger bei der Stange halten, weil sie wissen wollen,... --- > No dejes que el bloqueo mental te desanime. Tenemos 246 ideas de descripciones de TikTok que le darán un toque especial a cualquier video. - Published: 2025-05-19 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/es/descripciones-de-tiktok-funcionan-muy-bien/ - Categories: Estrategia - Tags: Strategy, TikTok - Tags: Español - : pll_wpml_3119176 - Network: TikTok Un gran video de TikTok merece una descripción igual de increíble. Las descripciones de TikTok hacen más que simplemente llenar el espacio: agregan personalidad, fomentan la interacción e incluso pueden ayudar a que tu contenido llegue a una audiencia más amplia. Hay muchas formas de lograr una descripción perfecta para TikTok, ya sea que uses una frase ingeniosa, una frase de tendencia o algo breve y dulce. Si no estás seguro de qué escribir, no te preocupes, aquí te ayudamos. Esta guía está repleta de más de 246 ideas de descripciones para TikTok para cada estado de ánimo y ocasión, para que puedas pasar menos tiempo sobrepensando y más tiempo creando contenido que resuene con tu público objetivo. Para ayudarte a crear las mejores descripciones de TikTok, hablamos con Lexi Triforo, una social media manager independiente, que compartió sus consejos de experta tras más de 5 años administrando cuentas de TikTok. Puntos claves Usa de 3 a 5 hashtags específicos para mayor alcance: Incorpora de 3 a 5 hashtags relevantes y específicos de tu nicho en cada descripción de TikTok para mejorar la descubribilidad sin saturar a los espectadores. Utiliza Creator Search Insights de TikTok para identificar hashtags en tendencia, asegurándote de que tu contenido se alinee con temas actuales para aumentar la visibilidad en la página Para Ti (FYP). Crea descripciones atractivas y relevantes: Elabora descripciones cortas y creativas usando formatos como POV, preguntas que inviten a comentarios o frases ingeniosas que se relacionen directamente con el contenido del... --- > Conoce las estadísticas de Facebook esenciales para elaborar una estrategia inteligente y crear informes, presentaciones y mucho más. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/es/estadisticas-de-facebook/ - Categories: Estrategia - Tags: Español - : pll_wpml_342958 - Network: Facebook Para desarrollar (o actualizar) una estrategia de marketing exitosa en Facebook, es necesario comprender qué está ocurriendo en la mayor red social del mundo en estos momentos. Esta recopilación de datos demográficos, parámetros de referencia, información sobre uso y estadísticas de marketing de Facebook para 2025 es una excelente ayuda para que aproveches al máximo esta plataforma que llega a miles de millones de personas en todo el mundo. Para empezar, he aquí algunas tendencias que observamos en los datos: Lo que nos dicen estas estadísticas Con más de 3000 millones de usuarios activos mensuales, Facebook sigue siendo la red social más utilizada. Sin embargo, la interacción es relativamente baja, lo que significa que las marcas deben centrarse en formatos de contenido que fomenten la interacción, como los Reels, los álbumes y los Grupos, en lugar de depender únicamente de las publicaciones en el Feed. Aunque el público de Facebook es ligeramente mayor, los Millennials y los adultos jóvenes (18-29 años) siguen siendo muy activos en la plataforma. Sin embargo, interactúan más a través de Marketplace, Grupos y Reels que con las tradicionales actualizaciones de estado o publicaciones de enlaces. Mientras tanto, el uso por parte de los adolescentes ha disminuido significativamente. Facebook sigue siendo una plataforma impulsada por las relaciones, en la que los usuarios conectan principalmente con amigos, familiares y comunidades con intereses compartidos. Las marcas que se centran en el comercio social, aprovechando el Marketplace y la orientación personalizada de los anuncios, pueden obtener el mayor retorno... --- > A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://blog.hootsuite.com/competitive-analysis-on-social-media/ - Categories: Strategy - Tags: Social media analytics, Template - Tags: English - : pll_wpml_343481 Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step process: find your true competitors using relevant keywords and social searches, gather intel on their social presence and engagement, run a SWOT analysis to benchmark performance, and set up ongoing monitoring to stay ahead. Track metrics like follower growth, engagement rates, hashtag use, and post frequency to benchmark your performance and uncover specific areas where you can improve or differentiate your brand. How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats. This guide will teach you how to analyze — and learn from — competitor performance. We'll also list the best social media competitive analysis tools and give you a free template to help you get started. More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps: What is a social media competitor analysis? A social media competitor analysis is an analysis of your competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results... --- > Prêt à exploiter tout le pouvoir des vidéos courtes (ou longues) ? Découvrez comment créer une chaîne YouTube et lancer votre propre compte. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://blog.hootsuite.com/fr/comment-creer-une-chaine-youtube/ - Categories: Stratégie - Tags: Marketing des réseaux sociaux, Stratégie de réseaux sociaux, Vidéo - Tags: Français - : pll_wpml_340683 - Network: YouTube Une vidéo YouTube tourne en arrière-plan pendant que vous lisez cet article ? On vous rassure, vous êtes loin d’être un cas isolé : les internautes regardent 1 milliard d’heures de contenu sur YouTube chaque jour (impressionnant, non ? ). Cela fait les choux gras des personnes qui ont compris comment créer une chaîne YouTube (et comment réussir sur la célèbre plateforme de vidéos). Avec des millions d'utilisateurs actifs et des possibilités infinies pour interagir avec un nouveau public, YouTube est peut-être la nouvelle plateforme dont votre marque a besoin. Heureusement, créer une chaîne YouTube n’est pas compliqué. Dans cet article, nous vous guiderons étape par étape. Évidemment, créer une chaîne YouTube qui cartonne est une autre paire de manches, mais ne vous inquiétez pas : nous avons pensé à ça aussi ! Alors n’attendez plus et poursuivez votre lecture ! Principaux enseignements Créer une chaîne YouTube est simple, mais la personnaliser est essentiel - En quelques étapes via un compte Google, vous pouvez créer une chaîne, mais c’est la personnalisation (bannière, description, URL, sections) qui permet de se démarquer et de bâtir la crédibilité de votre marque. La planification et l’analyse sont clés pour réussir sur YouTube - Grâce à des outils comme YouTube Studio ou Hootsuite, vous pouvez programmer vos publications, optimiser les moments de diffusion et analyser les performances de vos vidéos pour mieux répondre aux attentes de votre audience. Le SEO YouTube est incontournable pour gagner en visibilité - Utiliser les bons mots-clés dans les titres, descriptions, tags, et même dans la vidéo... --- > Roboter-Assistenz gebraucht? Diese 30 Top-KI-Marketing-Tools machen das Social Media Management (und das Marketing generell) so viel einfacher - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/de/ki-marketing-tools/ - Categories: Strategie - Tags: AI, Social-Media-Tools - Tags: Deutsch - : pll_wpml_3131138 Von „Deepseek“ zu „Manus“ in gefühlten 5 Minuten: immer neue AI-Tools drängen in den Markt. Künstliche Intelligenz ist und bleibt ein Top-Thema in den Medien, speziell im Marketing, aber auch in der Politik. Für die einen ein nützliches Werkzeug, für die anderen ein bisschen unheimlich, aber AI ist längst im Unternehmensalltag angekommen. So zählt der KI-Bundesverband bereits über 400 KI-Unternehmen als Mitglieder. Und selbst der „gute alte“ TÜV befasst sich mit der Technologie.   Eine gute Quelle für Informationen rund um die Digitalisierung und KI ist auch der Branchenverband Bitkom, den ihr u. a. auf Facebook findet. Fakt ist: AI-Tools haben die Art und Weise, wie wir arbeiten, längst verändert. Im Marketing entscheidet laut Salesforce State of Marketing Report der Einsatz von KI über die Performance und gilt als Erfolgsfaktor, gerade in Deutschland, wo man in puncto Digitalisierung noch deutlichen Aufholbedarf hat. Neu auf den Plan treten autonome KI-Agenten, die — wenn entsprechend trainiert — uns selbstständig bei spezifischeren und komplexeren Aufgaben helfen können. Für alle, die das genauer wissen wollen: Das Mediennetzwerk Bayern hat ein Glossar über AI-Agents zusammengestellt.   Die Praxis zeigt, dass KI im Unternehmen willkommen ist. So haben auch die von uns befragten Marketingfachleute KI in ihr Content-Team aufgenommen und nutzen diese auch als Sparringspartner, wenn es um Strategieentwicklung geht. Im Bereich Social Media sind KI-Marketing-Tools bereits gesetzt und ständig kommen neue hinzu. Warum das für euch gut ist? Sie helfen uns, unsere Arbeit besser zu machen! Umsetzbare Erkenntnisse Überlegt, wofür ihr KI-Marketing-Tools einsetzen wollt und... --- > Compare 13 top social listening tools by features, sentiment analysis, alerts, pricing and more, plus case studies and free tool options. - Published: 2025-05-13 - Modified: 2025-06-06 - URL: https://blog.hootsuite.com/social-listening-tools/ - Categories: Strategy - Tags: Social listening, Social media tools - Tags: English - : pll_wpml_3129840 Social listening tools are software platforms that track mentions of your brand, competitors, and keywords across social media and the web. They help marketers monitor conversations in real time, analyze sentiment, and uncover trends — all in one dashboard. In this post, we compare 13 of the best social listening tools to help you find the right one for your team, goals, and budget. What social listening tools can do for your brand Social listening tools track conversations across social media, blogs, forums, and the web, helping you understand what people really think about your brand, competitors, and industry. They’re used for everything from sentiment analysis and trend detection to campaign measurement and crisis management. Psst: Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands. Below, you’ll find a side-by-side comparison of the top platforms — including features, data access, and pricing — to help you find the best fit. Key takeaways Use social listening tools to inform strategy, not just track mentions. Go beyond monitoring brand keywords to uncover audience sentiment, competitive intel, and market trends in real time. Choose a tool that fits your goals, team size, and data needs. Whether you need a free starter tool or an enterprise platform, compare sentiment analysis, real-time alerts, and historical data access before committing. Connect listening insights to measurable business impact. Track share of voice, engagement, and sentiment over time to shape messaging,... --- > If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. - Published: 2025-05-12 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-marketing/ - Categories: Strategy - Tags: Influencer marketing - Tags: English - : pll_wpml_2226803 https://youtu. be/6dagvKdGBvo No time to read? Check out the audio version of this post. Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing success. Influencer marketing has evolved into a $24-billion industry, with brands of all sizes scrambling to get their products into the hands (and feeds) of content creators. But here's the catch: while every social media manager dreams of partnering with the next big creator, few are doing it effectively. Successful influencer marketing in 2025 isn't spending big on a verified account and hoping for the best. It’s about strategy, authenticity, and mastering the art of measuring ROI. Key takeaways Influencer marketing is a rapidly growing market, with Statista projecting it will reach $32. 55 billion globally by the end of 2025, doubling its 2021 value. Choose the right influencer type, from nano to mega, based on your campaign goals to maximize ROI through targeted reach and authentic engagement. Avoid pitfalls by aligning your influencer collaborations with your audience’s core values and expectations. Define clear campaign goals and track key performance indicators, such as conversions and engagement rates, to ensure measurable success and a strong return on investment. Embrace emerging trends, such as AI influencers and LinkedIn thought leaders, to keep your strategy innovative and relevant in 2025. What is influencer marketing? Influencer marketing is a social media strategy where brands partner with content creators to promote their business to the creator’s engaged audience.... --- > Una colección de plantillas para crear Historias de Instagram para que tu contenido sea muy lindo y llamativo, incluso si no eres diseñador. - Published: 2025-05-12 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/es/plantillas-gratuitas-para-historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Plantilla - Tags: Español - : pll_wpml_354724 - Network: Instagram ¿Quieres que las Historias de Instagram de tu empresa luzcan siempre limpias, elegantes y llenas de estilo? Las plantillas para Historias de Instagram son una excelente opción para lograrlo.   La verdad es que probablemente muchas de tus marcas favoritas ya los usan. Y no es de extrañar que quieran que sus Historias se vean bien: después de todo, cada día interactúan 500 millones de personas con las Historias de Instagram y el 58% de los usuarios dice que su interés por una marca o producto aumentó después de verla en una Historia. Así que si aún no usas este recurso de Instagram para sobresalir, te estás perdiendo de una gran oportunidad.   En este artículo te mostraremos cómo usar plantillas para las Historias de Instagram para sorprender a tu audiencia con tu mejor contenido. Además, hemos incluido un set de 72 plantillas personalizables que mejorarán la apariencia de tus historias al instante. ¿Por qué usar plantillas para tus Historias de Instagram? Aunque las Historias desaparezcan después de 24 horas, pueden tener muchísimas visualizaciones en ese breve lapso de tiempo, como bien lo sabemos gracias a las estadísticas de las Historias de Instagram.   Además, si quieres que tu contenido se quede visible por tiempo indefinido en tus Historias destacadas, con mayor razón deben verse bien, ¿cierto?   Pero más allá de eso, hay muchas otras razones para usar plantillas para tus Historias de Instagram. Mantener un look profesional  Aunque las Historias de Instagram son famosas principalmente por su estética... --- > Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://blog.hootsuite.com/tiktok-algorithm/ - Categories: Strategy - Tags: Content creation, Social media algorithm, Social media strategy - Tags: English - : pll_wpml_2226912 - Network: TikTok https://youtu. be/k563mhUvg3k No time to read? Check out the audio version of this post. TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e. g. , #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025 Report identified micro-virality as an important trend in which brands focus on gaining visibility and traction within their core community. This aligns well with the TikTok algorithm, which is all about building communities of people clustered around shared interests and passions. When you understand both the TikTok algorithm and your own audience, you’re well set up to create content that resonates, gains traction, and leads to real business results. What is the TikTok algorithm? The TikTok algorithm is a proprietary ranking system that determines which TikTok videos to recommend to each user. No two... --- > Veas o no los Me gusta en Instagram, son clave para el algoritmo. Ayudan a que te vean más. Aquí te contamos cómo conseguir más. - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://blog.hootsuite.com/es/mas-gusta-en-instagram/ - Categories: Estrategia - Tags: Interacción en redes sociales - Tags: Español - : pll_wpml_342442 - Network: Instagram Los Me gusta en Instagram (o likes en Instagram) son una de las tres señales principales que el algoritmo de Instagram usa para promover o entorpecer el alcance de tus publicaciones. En pocas palabras, más Me gusta = más alcance. Pero, ¿deberías comprar likes en Instagram? ¿Importa si los ocultas o no? ¿Cómo ayudan los Me gusta a hacer crecer tu cuenta de Instagram? ¿Importan los hashtags populares? Todas las respuestas y cómo conseguir más Me gusta en Instagram a continuación. Conclusiones clave Los Me gusta en Instagram siguen siendo importantes. Son uno de los tres factores principales que el algoritmo de Instagram usa para decidir la repercusión de tus publicaciones. Más Me gusta = más alcance. No compres likes en Instagram (en serio, no lo hagas). El algoritmo de Instagram puede detectar interacciones falsas, y las cuentas marcadas por actividad fraudulenta podrían no recuperarse del todo. Mejor, concéntrate en estrategias de interacción real. ¿Formas fáciles de conseguir más Me gusta? Comparte publicaciones en historias, colabora con creadores, usa publicaciones colaborativas y monitoriza el rendimiento para ver qué funciona (y luego, aumenta la cantidad). ¿Los Me gusta en Instagram siguen siendo una métrica importante? Cuando tu publicación o reel recibe Me gusta, Instagram se da cuenta de dos cosas: 1) a las personas les gusta este contenido (es decir, "Deberíamos mostrárselo a más personas") 2) a qué tipo de personas les gusta (es decir, "A quién deberíamos mostrárselo") Instagram toma esa información, junto con otros factores de posicionamiento, y la... --- > Here are the 12 social media dashboards you need to easily track your performance across channels and get insights on how to grow faster. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/social-media-dashboard/ - Categories: Strategy - Tags: Social media analytics, Social media tools - Tags: English - : pll_wpml_3115350 - Network: Hootsuite Key takeaways A social media dashboard brings all your performance metrics into one place, making it way easier to track, analyze, and report on everything from engagement to ROI — across platforms and over time. There’s a dashboard for every goal, whether you want to grow awareness, boost conversions, track employee advocacy, or keep leadership up to date. Just pick the right template and focus on the metrics that matter most to your strategy. Whether you build one from scratch or use a pre-made template, the key to a great dashboard is customization. Focus on the specific goals, platforms, and metrics that matter most to your team so you can take action fast and share results clearly. Social media dashboards help you manage and measure social media performance across all your platforms in one place. From gathering a quick snapshot of likes, comments, and engagement KPIs to advanced campaign performance, social media dashboards highlight key results and make reporting on your success easier and faster. Social media dashboards help you: Create reports in a few clicks: Effortlessly switch between social media dashboards to export all the data and visualizations you need for presentations and reports in minutes, not hours. Make decisions faster: Instantly know what’s working (and what’s not) with AI-enhanced insights, so you can pivot your social media strategy when needed. Tell the complete story: View performance in context with historical data, track progress toward business goals over time, and have the data you need to show progress and... --- > Utilisez les données démographiques de Facebook et ses 3 milliards d’utilisateurs actifs pour créer une stratégie adaptée à la plateforme. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/fr/27-donnees-demographiques-facebook/ - Categories: Stratégie - Tags: Analytique, Facebook - Tags: Français - : pll_wpml_341981 - Network: Facebook - Topic: Analytique Avec un peu plus de 3 milliards d’utilisateurs actifs mensuels, Facebook reste le plus grand réseau social au monde. Mais que savons-nous vraiment des personnes qui se cachent derrière ce chiffre impressionnant ? Avez-vous déjà étudié les données démographiques de Facebook ? Pour vous aider à mieux vous y retrouver, nous avons discuté avec trois experts des réseaux sociaux qui nous ont confié leurs meilleurs conseils pour exploiter ces statistiques Facebook et élaborer une stratégie éclairée. Une stratégie de marketing digital réussie sur Facebook commence par la compréhension du profil démographique des utilisateurs de la plateforme. Maintenant que les choses sont dites, plongeons dans le vif du sujet et examinons les statistiques Facebook et les données démographiques les plus importantes à connaître cette année. Principaux Enseignements Ciblez les tranches d’âge dominantes sur Facebook pour adapter le ton et le format de vos contenus. Les 25-34 ans représentent le cœur de l’audience ; privilégiez un contenu informatif et fiable pour ce groupe. Intégrez les données géographiques pour personnaliser vos campagnes et répondre aux attentes locales. Comprendre d’où viennent vos utilisateurs permet d’ajuster le contenu, la langue et les options techniques. Concevez des formats mobiles engageants en fonction des habitudes d’utilisation de l’application. La majorité des utilisateurs accède à Facebook sur mobile ; adaptez la longueur, le visuel et le message en conséquence. Utilisez les statistiques démographiques pour optimiser le ciblage de vos publicités Facebook. Les meilleurs CTR, CPC et CVR varient selon les secteurs ; exploitez ces données pour maximiser l’efficacité de vos... --- > Nutzergenerierter Content (UGC) — ob Texte, Videos, Bilder oder Reviews — wird von Personen und nicht von Marken erstellt. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://blog.hootsuite.com/de/nutzergenerierte-inhalte-fuer-social-media-wettbewerbe-einsetzen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_2222624 Ihr habt ein cooles neues Outfit, das ihr der Welt zeigen wollt? Wahrscheinlich macht ihr ein Foto davon und postet es in euren Social-Media-Netzwerken. Möglicherweise habt ihr gerade ein schickes neues Produkt erhalten und möchtet ein Unboxing-Video auf eurem YouTube-Kanal veröffentlichen. Ob es euch bewusst ist oder nicht, beides sind Beispiele für nutzergenerierten Content (User Generated Content, UGC). Laut OMR gilt UGC als digital aufgefrischte Guerilla-Marketing-Taktik für Social Media und als ein Top-Trend für 2025. Nutzer tragen zur Bekanntheit einer Marke bei, indem sie Marken-Content durch eigens generierte Inhalte boosten. Ihr wollt es genau wissen? Kein Problem, wir helfen gerne weiter. Umsetzbare Erkenntnisse Nutzergenerierter Content (UGC) ist eine kostengünstige Taktik, um eure Marke ins Gespräch zu bringen, indem ihr eure Fans und Follower in den Diskurs einbindet. Aber es erfordert Feingefühl und ist kein Freibrief für plumpe Verkaufe oder gar vorgetäuschten UGC-Content! Packt eure UGC-Vorhaben strategisch an. Bevor ihr loslegt und Nutzer motiviert über euch zu posten, solltet ihr diese Taktik in eure Social-Media-Marketingstrategie integrieren und entsprechende Ziele definieren, um Erfolge nachweisen zu können. Behandelt potenzielle UGC-Creators mit Wertschätzung und gebt zurück, was ihr (oft kostenlos) von diesen super-motivierten Marken-Fans bekommt. Tagged ihre Beiträge auf euren Markenseiten, Websites, Review-Pages, etc. Berücksichtigt das Urheberrecht und gebt Credits wo immer ihr könnt. Und jetzt steigen wir ein! In diesem Beitrag erfahrt ihr, was nutzergenerierter Content ist, und noch einiges mehr. Wir erläutern: die Vorteile der Nutzung von UGC in euren Kampagnen wie große und kleine Marken UGC einsetzen praktische Tipps, mit denen... --- > La promoción por parte de los empleados puede ayudar a aumentar el conocimiento de tu marca y la confianza en ella. Aquí lo que necesitas saber. - Published: 2025-05-05 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/es/el-poder-de-los-embajadores-de-marca/ - Categories: Estrategia - Tags: Employee advocacy - Tags: Español - : pll_wpml_337270 Si no estás utilizando la promoción por parte de los empleados, podrías estar perdiendo mucho alcance potencial. ¿Por qué? Tus empleados son uno de tus mayores activos potenciales de marketing. Se trata de posibles influencers y embajadores de marca, que ya están en las redes sociales y que han estado frente a ti todo el tiempo. Sigue leyendo para aprender todo lo que necesitas saber para poner en marcha tu propio programa de promoción. Puntos clave La promoción por parte de los empleados es cuando los trabajadores comparten el contenido de su empresa en sus cuentas personales de redes sociales, amplificando el alcance y la credibilidad de la marca. Los programas de promoción convierten a los empleados en embajadores de la marca, creando una mayor visibilidad, confianza e interacción por parte de nuevos públicos. Las mejores prácticas incluyen crear una cultura positiva en el lugar de trabajo, establecer objetivos claros y recompensar a los empleados por su participación en el programa de promoción. ¿Qué es la promoción por parte de los empleados? Es cuando los empleados comparten los contenidos o valores de su empresa en sus cuentas personales de las redes sociales para dar a conocer la marca y generar confianza. El contenido de promoción puede incluir de todo, desde publicaciones de empleo a artículos de blog, pasando por recursos del sector o lanzamientos de nuevos productos. Fuente: Javier Aceves en LinkedIn Sin embargo, la promoción también puede producirse a través de contenidos originales en las redes sociales. Así es:... --- > Explore 8 real-world influencer marketing campaigns—plus practical tips, examples, and strategies to help your next collab drive real results. - Published: 2025-05-01 - Modified: 2025-05-20 - URL: https://blog.hootsuite.com/influencer-marketing-campaigns/ - Categories: Strategy - Tags: Influencer marketing, Social media advertising - Tags: English Influencer marketing campaigns are a multi-billion-dollar business, and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creator’s voice and the brand’s goals, and offer real value to the audience. From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. So what does that look like in action? In this post, we’ll break down real-world examples of influencer marketing campaigns that don’t just look good on social — they drive serious results. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting. There’s more than one way to partner with a creator. From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Authenticity wins across all platforms. Today’s social media audiences—especially Gen Z—respond best to influencer content that feels personal, imperfect, and aligned with the creator’s usual voice. Successful influencer marketing is measurable. The most effective campaigns prioritize real-time optimization, audience resonance, and creative freedom—while tracking metrics that matter. You don’t need a massive budget to see big results. Whether you work with micro-influencers, tap into UGC, or use affiliate models, thoughtful partnerships can drive engagement, conversions, and... --- > Whether or not you can see Instagram likes, they're an important signal for the Instagram algorithm. Likes can help your posts get seen — here's how to get more of them. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/instagram-likes/ - Categories: Strategy - Tags: Social media engagement - Tags: English - : pll_wpml_342442 - Network: Instagram https://youtu. be/YPAfI3lJ97w No time to read? Check out the audio version of this post. Instagram likes are one of the top three signals the Instagram algorithm uses to promote or hinder your post’s reach. Put simply, more likes = more reach. But should you buy Instagram likes? Does it matter if you hide likes or not? How do likes help grow your Instagram account? Do popular hashtags matter? We've got all the answers, plus how to get more likes on Instagram. Key takeaways Instagram likes are still a big deal. They’re one of the top three factors Instagram’s algorithm uses to decide how far your post will go. More likes = more reach. Don’t buy Instagram likes (seriously, don’t). Instagram’s algorithm can spot fake engagement, and accounts flagged for scammy activity may never fully recover. Focus on real engagement strategies instead. Easy ways to get more likes? Share posts to Stories, work with creators, use Collab posts, and track performance to see what works (then, do more of it). Are Instagram likes still an important metric? When your post or Reel receives likes, it signals to Instagram two things: 1) people like this content (a. k. a. “We should show it to more people. ”) 2) which types of people like it (a. k. a. “Who we should show it to. ”) Instagram takes that information, along with other ranking factors, and uses it to expand the reach of your post. Adam Mosseri explains why Instagram likes matter in 2025... --- > Your time is valuable, but so is social media. Here's what small business owners need to successfully engage online audiences. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/ - Categories: Strategy - Tags: Social media strategy, Template - Tags: English - : pll_wpml_336753 Key takeaways Social media marketing is one of the most cost-effective ways for small businesses to build brand awareness, connect with the right audience, and drive real results — even without a big budget. You can start with organic content and gradually add paid strategies like ads or creator partnerships as your business grows. A smart strategy starts with clear goals, a solid understanding of your audience, and a focus on the platforms that make the most sense for your brand. Use tools like social listening and analytics to fine-tune what works, rather than chasing trends or trying to “go viral. ” You don’t need a massive team or fancy tools to succeed — just consistency, creativity, and a little help from free resources. Social media marketing is a valuable way for small and medium-sized businesses (SMBs) to connect with new customers and audiences, increase brand awareness, and even drive e-commerce sales, all at very little cost. More than half (51%) of global consumers discovered a new brand or product on social media in the last six months. And a TikTok-commissioned survey found that 45% of the SMBs that use the platform attribute “a meaningful portion of their business’ success and/or growth” to the platform. Small businesses can get started with social media marketing without any investment other than their time. As you learn what works for your brand, you can make incremental investments to expand your social marketing capabilities. You might incorporate tools to increase efficiency, ads that target... --- > Carousel ads allow you to share multiple images or videos in one swipeable ad. Here's how to make the most of them. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/carousel-ads/ - Categories: Strategy - Tags: Social media advertising - Tags: English - : pll_wpml_3120861 Key takeaways Carousel ads are great for engagement. They consistently outperform static formats across platforms by blending storytelling, interactivity, and extra space for rich content. That makes them a smart choice for driving clicks, conversions, and brand connection. Strategic design = stronger results. The best carousel ads aren’t just a collection of cards—they tell a story, invite interaction, and align tightly with specific goals. From CTA placement to card sequencing, thoughtful choices make all the difference. Test everything (seriously). From the number of cards to copy, CTAs, and even auto-ordering, every element of a carousel ad is a testing opportunity. Lean into experimentation to uncover what resonates best with your audience and makes your budget go further. Carousel ads combine multiple images and/or videos in a single ad on social media. Organically, carousels outperform other content types for engagement on almost every platform. Carousel ads give brands the chance to carry that performance through to a paid social strategy. The carousel ad format is visually engaging and encourages interactivity. It’s also an excellent type for brand storytelling if you use the building blocks of the ad to walk viewers through a product, process, or concept. Perhaps that’s why a recent survey of social media users found that banner or carousel ads were their preferred social ad format. Benefits of carousel ads across networks Across platforms, carousel ads are known for higher engagement, click through, and conversion rates than other ad types. Once users take the time to engage with the... --- > Does posting your Instagram content through a third-party tool hurt your engagement or reach? We tested it! (P.S. The answer is no.) - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/experiment-third-party-scheduling-instagram/ - Categories: Experiments - Tags: Experiments, Social media engagement, Social media strategy - Tags: English - Network: Instagram For social media managers, it's the ultimate urban legend, passed down through whispers and unverified Reddit posts: Using third-party scheduling tools can tank your social engagement. Is a chill running down your spine, or is it just me? It's easy to see how a rumor like this could spread. After spending hours perfecting your content calendar and scheduling everything through a tool like Hootsuite, when you notice a post underperforming, it's only natural to wonder, "Is it my content, or the scheduling tool's fault? " But is this social media urban legend actually true, or is it just another conspiracy theory, like shadowbanning? Only one way to find out: it's time to put this theory to the scientific test. Does using third-party scheduling tools actually hurt your performance on platforms like Instagram? We're about to find out. Hypothesis Instagram posts scheduled through third-party tools will have lower reach and engagement than posts scheduled natively Okay, this isn't necessarily our hypothesis, but it's what the internet has claimed, unsubstantiated, for years. We're big fans of the convenience of social media management tools like the Hootsuite dashboard, so the rumor has been rough to hear. And look, maybe it's not very scientific to admit, but we really hope it's not true. The theory goes like this: Instagram (and other social media platforms) can tell when you're posting through a third-party app and will punish you for not using their native tools by limiting how many people see your content, essentially burying it... --- > Gérer plusieurs comptes Instagram est souvent un véritable parcours du combattant. Voici quelques conseils pour vous simplifier la vie. - Published: 2025-04-30 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/fr/gerer-plusieurs-comptes-instagram/ - Categories: Stratégie - Tags: Outils de médias sociaux, Stratégie de médias sociaux - Tags: Français - : pll_wpml_339525 - Network: Instagram Qu’il s’agisse de proposer des lignes de produits dédiées ou de cibler des segments de clientèle spécifiques, les marques ont de nombreuses raisons de créer plusieurs comptes Instagram (et surtout de les gérer efficacement, bien entendu ! ). Principaux points à retenir Les marques créent parfois plusieurs comptes Instagram pour promouvoir des gammes de produits spécifiques, cibler des audiences régionales, améliorer leur image de marque en tant qu’employeur ou effectuer une distinction claire entre leurs identités personnelle et professionnelle. Pour gérer plusieurs comptes sans vous compliquer la vie, définissez des objectifs clairs pour chaque compte et établissez une identité visuelle et un ton distincts (à l’aide de phrases telles que « nous sommes ___, mais pas ___ »). Pour gagner en efficacité, pensez à regrouper la création et la planification de contenu. Des outils tels que Hootsuite peuvent vous aider à optimiser la planification, l’analyse et la gestion de l’engagement sur vos différents comptes. Les responsables de réseaux sociaux expérimentés recommandent d’utiliser un compte provisoire pour tester les publications, en gardant à portée de main les FAQ et les hashtags les plus importants, et en mettant en place une authentification à deux facteurs. Une batterie externe et des projets bien organisés permettent également de réduire le stress lié à la gestion quotidienne de plusieurs comptes Insta. Pourquoi les marques créent-elles plusieurs comptes Instagram ? Aujourd’hui, de nombreuses marques choisissent de créer et gérer plusieurs comptes Instagram pour renforcer leur présence en ligne. Cette stratégie leur permet de mieux segmenter leur audience, d’adapter leur... --- > Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/employee-advocacy-tools/ - Categories: Strategy - Tags: Social media tools - Tags: English Thinking of starting an employee advocacy program? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brand’s social reach through their ready-made social networks. The question is, how will you manage it? I’ve done the whole share a link in Slack and hope people post it thing. There’s no oversight in the process or transparency in the outcomes. I’ve also used and trialed several employee advocacy tools, and the difference is night and day. These applications help get more employees excited about sharing content and make it really easy for everyone involved. They also help you tie your advocacy program directly to business outcomes, which your leadership team will love. Not all employee advocacy tools are the same. So, in this guide, I’ve reviewed eight popular options and organized them for the types of teams they’d work best for. I’ve also asked two experts for tips on getting the most out of your employee advocacy tool. Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer who’s worked with a variety of large and small brands. Best overall employee advocacy tool This is a great place to start if you’re looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Oh, and it doesn’t break the bank. 1. Hootsuite Amplify Having spent some time encouraging team members to share company messages, I can confidently say that employee advocacy... --- > If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/linkedin-statistics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343403 - Network: LinkedIn LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn's impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let's look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. General LinkedIn statistics Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know. 1. LinkedIn turns 23 years old in 2025 LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the initial version in his living room. Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. 2. LinkedIn has 38 offices and more than 18,500 employees LinkedIn maintains a global presence, with more than 18,500 full-time employees working out of offices around the world. 3. LinkedIn offices are present in 38 cities worldwide LinkedIn offices are located in more than 38 cities worldwide, including 11 in the United States. 4. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. Source: LinkedIn 5. LinkedIn made more than $16 billion during the 2024 fiscal year In Q4 of FY2024,... --- > Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/ - Categories: Strategy - Tags: Social media strategy - Tags: English - : pll_wpml_346275 - Network: YouTube If you want to grow your channel organically, getting free YouTube subscribers is critical. Subscribers come with benefits you can cash in on, such as qualifying for the YouTube Partner Program and earning ad revenue. But beyond making money on YouTube, subscribers bump up your play counts, watch time, and engagement. These are all important signals to the YouTube algorithm and an indication that something you’re doing is working. Find out how to get YouTube subscribers (for free! ) using legitimate strategies and expert-backed tips to grow your channel. How to get free subscribers on YouTube: 14 full-proof ways If you’re just starting out, look at our guide to creating a YouTube channel. You should have your channel’s basics in place before diving into the tips below. These practices are the best way to grow your YouTube channel with organic subscribers. But don’t tackle them all at once. Try one of these tips for each new video you post, or implement one or two a week. 1. Ask viewers to subscribe It doesn’t get much easier than this. Sometimes, your audience just needs to be reminded. Though, does asking for the subscription seem too salesy? It can be if you ask too soon or too often. But a quick reminder to subscribe at the end of your video makes it easier for fans to keep up with your work. Remember to demonstrate why your channel is worth subscribing to. Ask for the subscription only after you’ve provided new and useful... --- > The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/best-time-to-post-on-tiktok/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_2771428 - Network: TikTok When is the best time to post on TikTok? Does posting at a particular time or on a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates? We’ve done the research for you and collected data that answers these questions. Read on to find out when to post on TikTok to make sure your content gets picked up by the algorithm and reaches the right people... ... or, for a TL;DR version, find out how to pinpoint your unique best posting time in 4 minutes: https://www. youtube. com/watch? v=ldqxKXGjRFQ&t=1s Is there a best time to post on TikTok? Yes and no. TikTok does a great job of serving each user a highly personalized mix of content on the app’s main interface, the For You page. But usually, videos suggested on the For You page are no older than a couple of days. For best results, you’ll want to post to TikTok when your follower activity is high (aka when your audience is most likely to already be scrolling). Finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online. But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that pleases both the... --- > Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/twitter-analytics-guide/ - Categories: Strategy - Tags: Social media analytics, Social media strategy, Template - Tags: English - : pll_wpml_344064 - Network: Twitter Twitter analytics tells you how your content is performing — what people see, what they click, and what they ignore. If you want to grow on X (formerly Twitter), this data is where you start. And it’s not just numbers. Twitter analytics helps you understand your audience, spot trends, and make smarter choices about what to post next. For Twitter marketers, creators, and social media managers, this kind of insight is essential. Without it, you’re making decisions in the dark. In this guide, you’ll learn how to check your Twitter analytics, which numbers actually matter, and how to use them to grow faster and post better content. What is X (formerly Twitter) analytics? Twitter analytics is a tool that tracks how your content performs on X. It shows key metrics like impressions, engagement rate, profile visits, and follower growth over time. Until recently, this data was free to access. Now, the full Twitter analytics dashboard is only available to X Premium (or X verified) on desktop. That means you'll need a paid account to see your complete analytics history. If you're using the X mobile app, you can still see limited analytics for individual posts — even without Premium. (We’ll show you how to do this later in this blog. ) Here’s what the full Twitter analytics dashboard looks like: How to check Twitter analytics: 2 methods There are two ways to view Twitter analytics: through the native analytics dashboard on X (available only to Premium users), or using a... --- > Wenn ihr euch auf LinkedIn mit eurer Zielgruppe kurzschließen wollt, müsst ihr zunächst verstehen, wie der LinkedIn-Algorithmus funktioniert. - Published: 2025-04-29 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/de/wie-der-linkedin-algorithmus-funktioniert/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_354064 Der LinkedIn-Algorithmus funktioniert etwas anders als die Algorithmen der meisten anderen sozialen Plattformen — er ist speziell darauf ausgelegt, die virale Verbreitung von Content zu verhindern. Ja, ihr habt richtig gelesen. Der LinkedIn-Algorithmus ist so konzipiert, dass er die Feeds der Nutzer nur mit den relevantesten professionellen Ratschlägen und Expertisen füllt, was ein vollkommen anderer Ansatz ist, als ihn beispielsweise TikTok verfolgt. Neue Updates des LinkedIn-Algorithmus zeigen, dass es wichtiger denn je ist, sich auf das eigene Expertenwissen zu konzentrieren und mit der eigenen Community zu interagieren. Hier erfahrt ihr, was ihr wissen müsst, damit der Algorithmus im Jahr 2025 für euch arbeitet. Umsetzbare Erkenntnisse Konzentriert euch auf euer Fachwissen. Der LinkedIn-Algorithmus ignoriert Click-Baiting und belohnt Expertise. Arbeitet am Engagement. LinkedIn-Posts, die hohes Engagement zeigen, werden öfter angezeigt, als solche, die in diesem Punkt schwächeln. Nutzt Content-Arten, die am besten performen. Checkt die LinkedIn-Best-Practices (mehr dazu später) und richtet eure Inhalte daran aus. Optimiert euren Content für den LinkedIn-Algorithmus. Vom perfekten Teaser über adäquate Hashtags bis zu den besten Posting-Zeiten und Employee Advocacy: berücksichtigt, was der Algorithmus gerne sieht. Was ist der LinkedIn-Algorithmus? Der LinkedIn-Algorithmus ist ein Empfehlungssystem, das die Beiträge auswählt, die jeder Nutzer in seinem Feed sieht. Die Themen, Leute und Arten von Posts, mit denen sich eine Person am ehesten beschäftigt, bestimmen, wie ihr LinkedIn-Feed aussehen wird. LinkedIn verzeichnet weltweit über eine Milliarde Mitglieder (Tendenz steigend). In den DACH-Ländern hat die Plattform Stand April 2025 über 26 Millionen Mitglieder und wächst auch hier kontinuierlich. Der Algorithmus verarbeitet... --- > If you're wondering how to make money on YouTube, look no further: these 11 strategies will help you monetize your channel in no time! - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/how-to-make-money-on-youtube/ - Categories: Strategy - Tags: Social commerce, Social video - Tags: English - : pll_wpml_2224479 - Network: YouTube Spoiler alert: You don’t need a massive audience to make money on YouTube. But you do need to have a strong POV and provide value if you want to draw in viewers (and revenue). YouTube users watch 1 billion hours of content every day. You have to give them a reason to watch your videos, engage, and even subscribe to your channel if you want to be able to monetize your content. Read on, and we’ll lay out 11 ways to earn income from your YouTube channel — whether you’re a brand or creator — complete with expert tips to maximize your revenue. How to make money on YouTube? 11 ways to cash in Here are the best ways to make money on YouTube, whether you’re a small business that wants to generate leads, a brand hoping to increase awareness, or a creator who wants to build an audience. 1. Join the YouTube Partner Program Who can make money from this tactic: Creators, brands, and businesses The YouTube Partner Program (YPP) is the platform’s ultimate monetization solution for creators (brands and businesses are eligible, too). In fact, YouTube has paid out over $70 billion to creators — more than any other platform. YouTube Partners have access to multiple income streams: not just video ads, but YouTube Premium subscription fees, and features that tap your loyal fans’ wallets directly like Super Chat, channel memberships, and the merchandise shelf (more on these later. ) Here are the eligibility requirements for YouTube’s Partner... --- > Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/social-media-healthcare/ - Categories: Strategy - Tags: Healthcare, Original research, Social media strategy - Tags: English - : pll_wpml_344417 The benefits of using social media in healthcare are tangible: 57% of people say a hospital’s social media presence “strongly influences” their choice of where to access healthcare, and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we've included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing. The benefits of social media in healthcare Build a positive brand image Healthcare organizations aren’t usually what most people associate with brands, like remembering a Coca-Cola commercial from their childhood. But brand recognition and perception is even more important for healthcare organizations because a provider-patient relationship centers around trust. Posts demonstrating your values go a long way toward building trust with both prospective patients and employees, like this Reel from St. Jude’s: View this post on Instagram A post shared by St. Jude Children’s Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your region’s population relatively inexpensively. For those in the B2B health space, social media is both a way to promote your products to healthcare organizations... --- > Want to know the best way to schedule posts for TikTok? Here's how to create and schedule a TikTok content calendar that works for you. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/schedule-posts-for-tiktok/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_2774502 - Network: TikTok Want to plan your content ahead of time and have it go live when your audience is most active? Sounds like you need to learn how to schedule TikTok posts (yes, you can do it on mobile and desktop). A TikTok scheduler is perfect for anyone who wants to post content consistently but also has other things going on with their day or maybe even dares to dream about going on vacation occasionally. Luckily, there are a few tools you can use to get your content out there and seen by the people who matter most, even when you’re sipping a Mai Tai by the pool. So what are you waiting for? Read on to find out three different ways to schedule TikToks in 2025. Key Takeaways Scheduling TikTok posts helps you post consistently, especially during peak engagement times, and automates the process, saving you time. You can schedule TikTok posts via TikTok’s video scheduler or Hootsuite. Hootsuite offers more flexibility, like scheduling further in advance, and advanced features like cross-platform analytics. Best practices include optimizing post timing using analytics and maintaining authenticity with trending TikTok content. How to schedule TikTok posts up to 10 days in advance ... with TikTok’s Video Scheduler Looking for a free TikTok scheduler? We've got you covered. Step 1: Log in to TikTok on your desktop Currently, you can’t schedule TikTok posts via the TikTok mobile app. You’ll need to log in to your TikTok account via a web browser to do any scheduling.... --- > These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/healthcare-social-media-benchmarks/ - Categories: Strategy - Tags: Healthcare, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3137707 How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer? It depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors (sorry). But social media benchmarks can help you get pretty close to a more concrete answer. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading for fresh benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Psst: Once you grab your benchmarks, head to our guide to using social media for healthcare marketing to find out how to action these insights. Best times to post on social media for healthcare Below, you'll find recommendations for the best times to post on Instagram, Facebook, and LinkedIn for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, 4 - 6 pm on Tuesdays and Fridays are among the best times for healthcare organizations to post on Facebook. Best time to post on Instagram According to our research, Tuesday and Friday... --- > With an Instagram collab post, two users can share the same post in their own Feed or Reels. Find out how to create your own. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/instagram-collab-post/ - Categories: Strategy - Tags: Content creation - Tags: English - : pll_wpml_2774825 - Network: Instagram Instagram Collab posts offer an effective way for brands to partner with other accounts and reach new audiences. It’s a mutually beneficial feature that allows collaborators to share a single post and earn visibility and engagement from each other’s audiences. This post covers everything you need to know to create an Instagram collab post, including step-by-step guides for setting up collabs, FAQs, and collaboration best practices. Plus, we interviewed a seasoned social expert from Booking. com to uncover the most up-to-date tips for using Instagram collaboration posts in 2025. Key Takeaways An Instagram Collab post is a feature that lets up to 5 accounts co-author a single post — it appears on all their profiles and reaches all their audiences. Co-authoring a post means it shows up on multiple feeds, helping you reach new users and grow your following. Collabs aren’t just for influencers, you can tag employees, sub-brands, or superfans. It’s a great way to build community and boost trust. Keep it real and relatable. Collabs let you show the more human side of your brand — less polished, more personal, and way more engaging. More of a watcher than a reader? Here’s a video that covers all the basics: https://www. youtube. com/watch? v=dcMez6lB0CY What is an Instagram Collab post? An Instagram collab post is a single post co-authored by two or more accounts (up to five total). Collab posts appear on the collaborator’s Instagram profile and in their feed. All co-authors can see a collab post’s performance metrics,... --- > Learn how to schedule LinkedIn posts, and free up more time in your day to focus on creating engaging content. - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://blog.hootsuite.com/schedule-linkedin-posts/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media tools - Tags: English - : pll_wpml_2773397 - Network: LinkedIn Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there are a couple of ways to go about it. Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. Key takeaways Scheduling LinkedIn posts helps you stay consistent and reach your audience at the right time without daily manual effort. You can schedule posts directly via LinkedIn or use third-party tools like Hootsuite for more advanced features, like bulk scheduling, cross-platform analytics, and managing multiple accounts. Best practices include posting at optimal times for engagement and keeping your scheduled content flexible in case you need to pause or adjust it. How to schedule LinkedIn posts Don't feel like reading? Check out our video about the best way to schedule LinkedIn posts to your company page OR your personal profile: How to schedule posts on LinkedIn To schedule a post on LinkedIn, follow these steps: Step 1. Sign in to your LinkedIn account and start creating a post Type out your broem, add hashtags, include a photo or link... you know the drill. Create a post the same way you normally would. Step 2. Click the clock icon in the bottom right corner of the post editor The scheduling icon is right next to the Post... --- > Threads is more than a Twitter alternative. Explore its latest features, from custom feeds to post-scheduling, and see if it’s right for you. - Published: 2025-04-29 - Modified: 2025-05-07 - URL: https://blog.hootsuite.com/instagram-threads/ - Categories: Strategy - Tags: English - : pll_wpml_2224729 - Network: Instagram Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as a Twitter (now X) alternative, Threads has grown past 300 million monthly active users as of December 2024. But what exactly is the Threads app, and how does it work? Should you use it instead of X? And is it worth adding to your social media strategy? In this guide, we’re breaking down everything you need to know about Threads — how it works, what’s new, and whether it’s the right platform for you. Whether you’re just checking it out for fun or looking to build an audience, now’s a great time to get started with Threads. Key Takeaways Threads is Meta’s fast-growing, text-first social platform designed for real-time conversation and community engagement. The app’s Instagram integration gives users a head start, allowing for a seamless setup, auto-following existing contacts, and easy cross-promotion to boost reach. Engagement thrives when you post at peak times, join conversations, and use visual or interactive tools, like polls and GIFs — even though Threads is text-based at its core. What is Instagram Threads? At its core, Threads is a text-based social media app built for real-time conversations and community engagement. The Threads app was originally positioned as an alternative to X (formerly Twitter), but it’s quickly become its own thing. Your Threads feed is made up of accounts you follow, suggested content from creators and topics the Threads algorithm... --- > Your guide to the ideal length of social media posts for every network. Save time, effort, and get the most from your social media strategy. - Published: 2025-04-28 - Modified: 2025-06-09 - URL: https://blog.hootsuite.com/ideal-social-media-post-length/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_354699 You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. So we did it for you. (Please, hold your applause. ) This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement. If you want more likes, shares, video views, and comments (and what kind of monster doesn’t? ! ), it’s pivotal to nail the length of your message. Are you writing too much in your social media posts? Too little? Are your videos too long or not long enough? Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook X (formerly Twitter) Instagram TikTok LinkedIn Youtube Pinterest Snapchat TL;DR: Optimize the length of your content, and you’ll be more likely to engage and convert your audience. Let’s go. The ideal length of social media posts The ideal Facebook post length While you have enough space to craft a short novella on FB, the truth is, shorter posts usually receive more likes, comments, and shares. People like it when a message makes its point quickly and concisely. It’s satisfying. Organic posts length: 1 to 80 characters We scoured the World Wide Web for research, and the most recent study is from way back... --- > Gestionar varias cuentas de Instagram puede dar. ¿Y si publicas en la cuenta equivocada? Aquí te damos consejos para que nunca te pase. - Published: 2025-04-28 - Modified: 2025-04-30 - URL: https://blog.hootsuite.com/es/gestionar-varias-cuentas-de-instagram/ - Categories: Estrategia - Tags: Estrategia de redes sociales, Herramientas de redes sociales - Tags: Español - : pll_wpml_339525 - Network: Instagram ¿Debes gestionar varias cuentas de Instagram? Si es así, sabes que puede ser un fastidio estar al tanto de todas ellas. Por no mencionar que, si utilizas la misma dirección de correo electrónico para todas tus cuentas, tienes que entrar y salir constantemente para cambiar entre ellas. ¿Y si te dijera que existe un truco de Instagram que te permite gestionar varias cuentas con un solo correo electrónico? ¡Es verdad! Sigue esta guía para descubrir todo lo que necesitas saber para administrar múltiples cuentas de Instagram –y cómo evitar publicar en la cuenta equivocada. Conclusiones clave Las razones para crear varias cuentas de Instagram para una misma marca incluyen promocionar líneas de productos específicas, dirigirse a audiencias regionales, mejorar la imagen de marca empleadora o equilibrar la identidad personal y empresarial. Para gestionar varias cuentas sin complicaciones, define objetivos claros para cada una y establece una voz e identidad visual distintivas (usando frases como "somos ___ pero no ___"). Organizar la creación y programación de contenido por lotes es esencial para la eficiencia, y herramientas como Hootsuite pueden ayudar a agilizar la planeación, el análisis y la gestión de la interacción en varias cuentas. Los expertos en marketing de redes sociales recomiendan usar una cuenta temporal para probar publicaciones, tener a la mano las preguntas frecuentes y las etiquetas, y asegurar que todas las cuentas estén protegidas con autenticación de dos factores. Las baterías recargables y los borradores bien organizados también hacen que la gestión diaria de varias cuentas de Instagram sea... --- > The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries. - Published: 2025-04-27 - Modified: 2025-04-27 - URL: https://blog.hootsuite.com/best-time-to-post-on-social-media/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media scheduling - Tags: English - : pll_wpml_3122092 Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out. The Hootsuite team partnered with data science agency Critical Truth for a comprehensive study. We analyzed over 1 million social posts — across industries and social networks — and we found the definitive best times to post for maximum engagement. Overall best times to post on social media in 2025 Generally, the best time to post on social media in 2025 overall is 8:00 AM on Wednesdays. But every network has its own sweet spot. The best time to post on Facebook is 9 AM on Tuesdays. The best time to post on Instagram is 3 PM to 9 PM on Mondays. The best time to post on X (Twitter) is 9 AM to 11 AM on Wednesdays, Thursdays, and Fridays. The best time to post on LinkedIn is 4 AM to 6 AM on Tuesdays and Wednesdays. The best time to post on TikTok is 7 AM to 11 AM on Thursdays. The best time to post on Threads is 8:00 AM on Tuesdays. The best time to post on Pinterest is 12:00 PM on Fridays. Note: Time of day was localized across 118 countries where sample data came from, i. e. the stats and graphs featured in this post are accurate across time zones. If you're looking for industry-specific best days and times to post, check out our dedicated articles, where we dig into... --- > These social media stats for financial services will help you understand how your results stack up against industry averages. - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://blog.hootsuite.com/social-media-benchmarks-for-financial-services/ - Categories: Strategy - Tags: Financial services, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3138151 If you're using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in. These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Read on for the most recent social media benchmarks and stats specific to the FinServ industry that will put your performance into perspective. In this post, we break down the most recent available data (collected in Q1 of 2025). Psst: Once you grab your benchmarks, head to our guide to using social media in financial services to find out how to action these insights. Best times to post on social media for financial services Below, you'll find recommendations for the best times to post on Facebook, Instagram, Instagram Reels, TikTok, LinkedIn, and X (formerly Twitter) for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, Monday mornings (8-9 am) and Tuesday nights (10... --- > A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (and a free template!). - Published: 2025-04-24 - Modified: 2025-05-26 - URL: https://blog.hootsuite.com/social-media-calendar/ - Categories: Strategy - Tags: Content creation, Social media scheduling - Tags: English - : pll_wpml_66601 Hi! My name is Trish Riswick. I'm a Team Lead on our Social team here at Hootsuite, and I'm here to tell you exactly how to build a social media calendar that will support your goals and keep you organized. Our social media calendar is the backbone behind all the content marketing you see on Hootsuite’s channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created. I’d be lying if I said planning a content calendar for our audience of over nine million (! ! ! ) people across eight social media platforms is easy. But it’s important, and can even be fun. I’ll take you through how we plan our content calendar at Hootsuite and share some tips for success. Our process isn’t the only way to make a social calendar, but I hope seeing it inspires you to create one that works for you. PS: If you're just here for the free template, you can grab it here. No email required! Key Takeaways A social media calendar is your roadmap for planning and organizing all upcoming content, including post dates, times, hashtags, images, and links. It can take any format that works for your marketing team: a document, an Excel spreadsheet, or dashboard in your project management tool. A calendar brings structure to your content strategy, helps you stay aligned with larger marketing goals, and can draw your attention to content gaps.... --- > How local and federal government agencies use social media to engage residents, launch campaigns, communicate during crises — and more. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/social-media-government/ - Categories: Strategy - Tags: Government, Original research, Social media strategy - Tags: English - : pll_wpml_344592 Social media and the government go together like peanut butter and jelly. Why? Because social media is an excellent place to communicate with constituents, launch campaigns, and build awareness around initiatives — and it's an essential tool in crisis communications. At Hootsuite, we work with many levels of government and fully understand how social media has risen to play a significant role in the communications strategies of government bodies, politicians, and lawmakers worldwide. Read on to discover how all levels of government, from municipal to provincial to federal, can and should use social media. Key benefits of social media in government Engage with the public Whether you focus efforts on TikTok, Twitter, Facebook, or a different platform entirely, social media will always be a solid place to keep the general public informed and updated about important issues and engage with an audience on a deeper level. The Toronto Police Traffic Service Department, for example, hosts regular AMA (ask me anything) sessions on TikTok. A representative fields questions on everything from whether people in labor can run red lights (no, apparently! ) to the legality of after-market steering wheels. Communicating and engaging with constituents will help establish and build credibility and trust, as long as you don’t use social media to broadcast messages and actually engage with people who follow you. More on this later! If you’re serious about using social media to mobilize voters, check out Nextdoor, an app that local governments use to organize town halls, educate residents on... --- > Here are the LinkedIn demographics that prove the network's power — and should guide your marketing strategy on the platform. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/linkedin-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_343968 - Network: LinkedIn What the data tells us LinkedIn’s user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but there’s multigenerational appeal. While 25–34-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users aren’t far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. Demographics aren't one-size-fits-all, so dig into your own data. Public stats provide a solid benchmark, but the real magic happens when you combine those with your own LinkedIn Page and ad demographics to fine-tune both your organic and paid strategies. As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. Perhaps that’s why social marketers have more ROI confidence in LinkedIn than they do in any other social network. After all, 40% of LinkedIn visitors organically engage with a Business Page every week. The thing brands need to remember is that all social content has to appeal to people, not just to other brands. Updated LinkedIn demographics information can help you understand who’s using the platform right now so you can develop a content strategy that speaks to the right people. At the... --- > Find out how to track Threads analytics and turn insights into actionable strategy (in as little as five minutes a day). - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/threads-analytics/ - Categories: Strategy - Tags: Social media analytics - Tags: English - Network: Instagram Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best — so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you're aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplification rate to help you tailor your strategy. Tools like Threads Insights and Hootsuite give you a fuller picture. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics is an umbrella term that describes the information, tools, and processes used to track, measure, and analyze performance on Meta’s Threads social platform. With 320 million monthly active users, Threads is still a relatively small social network. But it’s continuing to see significant growth, with 75 million new users joining in Q4 2024. Meta says more than a million new users are joining every day. Threads has started testing ads, but they’re not yet available to most brands. That means the only way to connect with your audience here is to understand who your audience is and what they want from your account on this particular platform. Three-quarters of Threads users follow at least one brand – the visibility and connection is there if you... --- > These social media stats for the government sector will help you understand how your results stack up against industry averages. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/government-social-media-benchmarks/ - Categories: Strategy - Tags: Government, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3138133 How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in. These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. In this post, we break down the most recent available data (collected in Q1 of 2025). Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. Best times to post on social media for government Below, you'll find recommendations for the best times to post on Instagram, Instagram Reels, Facebook, TikTok, LinkedIn, and X (formerly Twitter) for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Instagram According to our research, Instagram engagement is highest between 6 and 8 pm throughout the week for government organizations. Best time to post Instagram Reels Mid-day is generally the best time to post on LinkedIn in government.... --- > Is your financial services organization using social media effectively? If not, you’re losing business to your competitors. - Published: 2025-04-23 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/social-media-financial-services/ - Categories: Strategy - Tags: Financial services, Original research, Social media strategy - Tags: English - : pll_wpml_343139 Things are changing fast in financial services, from the rise of crypto to the growth of the fintech app category to the development of robo-advisors. As financial services becomes a more digital industry, social media marketing is becoming a more critical means of promotion in the space. Even if your organization leans more traditional, social media is a necessary channel to reach younger clients. And you need to be prepared for what’s coming. Gartner found 75% of financial services leaders expect significant changes in the industry by 2026. Here’s why (and how) to build a financial services social media strategy this year. 8 reasons to use social media in financial services 1. Reach new audiences Social media is where Gen Z goes in search of financial information. The oldest members of this age group are turning 25 this year. And they’re starting to hit major milestones that deserve financial advice. 70% of them are already saving for retirement. Nearly a quarter of 16-to-24-year-olds already use a financial services website or app every month. Ten percent of them already own some form of cryptocurrency. Even if you're not marketing to Gen Z, social media is an important channel for connecting with new clients. More than three-quarters (75. 4%) of internet users use social media for brand research. 2. Strengthen relationships Building relationships is a key use of social media for finance industry professionals. When it comes to money, everyone wants to deal with someone they know and trust. Nurturing prospects and... --- > Boostez votre visibilité en ligne grâce au plaidoyer des employés (ou employee advocacy). Apprenez à bien le faire avec des exemples concrets - Published: 2025-04-23 - Modified: 2025-05-16 - URL: https://blog.hootsuite.com/fr/employee-advocacy/ - Categories: Stratégie - Tags: Promotion des employés - Tags: Français - : pll_wpml_337270 Les entreprises n’ayant pas encore adopté de programme de plaidoyer des employés se privent d’une visibilité organique sans précédent. Pourquoi cela ? Tout simplement parce que les employés sont l’une des plus grandes « ressources marketing » existantes et... qu’ils sont déjà actifs sur les réseaux sociaux ! Vous ne le saviez pas ? Pourtant, ces influenceurs et ambassadeurs potentiels sont sous votre nez depuis le début. Lisez la suite pour tout savoir sur la mise en place de votre propre plaidoyer des employés. Principaux points à retenir On parle de plaidoyer des employés (ou employee advocacy) lorsque ces derniers partagent le contenu de leur entreprise sur leurs comptes personnels de réseaux sociaux, renforçant ainsi la portée et la crédibilité de la marque. Les programmes de plaidoyer permettent aux employés de devenir des ambassadeurs de la marque, améliorant ainsi la visibilité de l’entreprise, renforçant la confiance avec le public et favorisant l’engagement de nouvelles audiences. Les bonnes pratiques consistent notamment à instaurer une culture d’entreprise positive, à fixer des objectifs clairs et à récompenser les employés qui participent au programme de plaidoyer. Qu’est-ce que le plaidoyer des employés ? Le plaidoyer des employés, également appelé employee advocacy, désigne le fait pour les employés de partager le contenu ou les valeurs de leur entreprise sur leurs comptes de réseaux sociaux personnels afin de renforcer la notoriété de la marque et d’instaurer un climat de confiance avec le public. Le contenu proprement dit du plaidoyer peut inclure toutes sortes de choses, des offres... --- > Find out how to use social listening to monitor social media channels for mentions of your brand and competitors — and put those insights to work. - Published: 2025-04-22 - Modified: 2025-05-27 - URL: https://blog.hootsuite.com/social-listening-business/ - Categories: Strategy - Tags: Social listening, Social media strategy - Tags: English - : pll_wpml_340570 Key takeaways Use social listening to drive strategy, not just reporting. Go beyond tracking brand mentions. Leverage real-time insights to shape messaging, improve customer experience, and inform product development. Tie listening efforts to clear business goals. Whether it’s boosting brand awareness, improving response times, or identifying market gaps, define SMART goals and measure success with metrics like share of voice, sentiment, and engagement. React fast—then optimize. Spot trending topics, negative sentiment, or potential crises early. Use those insights to adapt your content strategy, improve customer support, and stay one step ahead of competitors. Social listening is not just about tracking likes or retweets. Smart marketers use it to understand customer needs, spot industry trends, and boost brand awareness. Think of it as eavesdropping (the ethical kind! ) to uncover invaluable audience insights that can become the basis of an effective, customer-focused marketing strategy. More than 60% of US businesses already use social listening tools to monitor brand mentions and customer sentiment... because it works. From catching a pricing error before it tanks your brand reputation (hello, Hong Kong Airlines’ 4,900% engagement win) to shaping new product ideas based on customer feedback, social listening delivers actionable insights that inform everything from messaging to content strategy. Ready to make it work for you? This guide breaks down the benefits of social listening, walks you through building a social listening strategy, and shares tips for optimizing your efforts. What can social listening do for you? Social listening (sometimes called social media monitoring) is... --- > Mehr Views und besserer ROI für eure YouTube-Strategie: Die effektivsten Wege, wie ihr 2025 euren YouTube-Kanal bewerben könnt. - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/de/youtube-kanal-bewerben/ - Categories: Strategie - Tags: Social-Media-Strategie, Soziales Video - Tags: Deutsch - : pll_wpml_340445 - Network: YouTube Obwohl Plattformen für Kurzvideos wie TikTok und Reels in den letzten Jahren die Social-Media-Landschaft stark geprägt haben, gibt es nach wie vor eine Videoplattform, die alle anderen in den Schatten stellt: YouTube. Mit mehr als 2,5 Milliarden Nutzern weltweit ist YouTube die beliebteste Social-Media-Website in den USA und steht auf Platz 2 der beliebtesten Websites im Internet. Auch hierzulande ist die Social-Media-Plattform angesagt: 85,1 % der Deutschen nutzen YouTube.   Um das Potenzial der Plattform voll auszuschöpfen, müsst ihr wissen, wie ihr euren YouTube-Kanal bewerben könnt. Hier kommen einige unserer Lieblingstricks zur Optimierung eurer YouTube-Inhalte, damit neue Nutzer euren Kanal sowohl auf der Plattform wie auf anderen Social-Media-Kanälen finden können. Jeder dieser Tipps ist einfach, effektiv und, noch besser, 100 % kostenlos. Wichtige Informationen Interagieren und einbinden: Postet nicht nur Videos, sondern baut eine Community auf. Reagiert auf Kommentare, führt Q&A-Sessions durch und bindet eure Zielgruppe ein, damit sie wiederkommt. Titel sind mächtig: Erstellt einprägsame, prägnante Videotitel. Haltet sie unter 60 Zeichen, platziert eure wichtigsten Keywords am Anfang und vermeidet Clickbaiting. Ein überzeugender Titel kann den Unterschied zwischen einem Klick und einem Weiterscrollen bedeuten. Werbung überall: Nutzt alle eure Plattformen für Cross-Promotion. Teilt Videoausschnitte auf Instagram und Facebook, fügt euren Channel-Link in Bios und E-Mail-Signaturen ein — mehr Touchpoints bedeuten mehr Chancen, neue Zuschauer zu gewinnen. 29 Wege, um euren Kanal auf YouTube zu bewerben 1. Wählt für die Suche geeignete Keywords Ein großartiger YouTube-Kanal beginnt mit einer großartigen Suchmaschinenoptimierung. Und eine großartige YouTube-SEO beginnt damit, zu verstehen, wonach Nutzer... --- > Get up-to-date social media benchmarks for key industries and understand how your results stack up right now. - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://blog.hootsuite.com/social-media-benchmarks/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media benchmarks - Tags: English - : pll_wpml_3119217 How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q4 2024 & Q1 2025) benchmarks for key industries to help you understand how your social results stack up right now. What is a social media benchmark? A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. The benchmark is essentially the norm for social media marketing success. Think of it as the level of social media performance all businesses within a category should try to reach or exceed. Social media benchmarks are important because they provide context for your social media KPIs. There’s always value to tracking your own social media metrics and growth over time, even in isolation. But when you place that data in the context of the larger industry picture, you can better understand where there are real opportunities for improvement. You can also use benchmarks to set realistic goals expectations. Some industries (like entertainment)... --- > The best educators know there's no point in resisting social media in education. Go on, invite those apps into the classroom. - Published: 2025-04-22 - Modified: 2025-04-23 - URL: https://blog.hootsuite.com/social-media-in-education/ - Categories: Strategy - Tags: Education, Original research, Social media strategy - Tags: English - : pll_wpml_3116306 Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place. There are many advantages of using social media in education. Keep reading for our top tips, including lesson ideas you can steal and tools that can make your life easier. The benefits of social media in education How does social media influence education? The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. When students get involved in their learning, they learn better. Plus, most social networking sites and resources are free! This is especially great if you’re an educator with a tight budget for materials. Let’s go over a few more benefits of using social media in education. Increase engagement Normally, when we discuss "engagement," we're referring to likes, comments, and shares on a social media post. However, "engagement" can have a double meaning when using social media in education. Student engagement is key to a successful classroom. When students are engaged, curious, and social in class, it shows that you are succeeding as an educator. Social media resources can help facilitate and encourage engagement with your students. Why? Well, when most teens are active on social media (particularly YouTube and TikTok, according to the... --- > Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. - Published: 2025-04-22 - Modified: 2025-05-01 - URL: https://blog.hootsuite.com/facebook-marketing/ - Categories: Strategy - Tags: Guide, Social media strategy - Tags: English - : pll_wpml_67130 - Network: Facebook Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales.   A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.   Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. With over three billion active monthly users, Facebook is still the world’s most-used social platform. And don’t let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. People ages 25-34 are Facebook’s largest audience, closely followed by those 18-24. Marketing on Facebook doesn’t have to cost a lot, either. Whether you’re just starting out with social media marketing or you’ve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. Specific types of Facebook marketing for businesses include: Organic Facebook post content (e. g. , text posts, photos, videos) Paid, or “boosted,” content (e. g,. text, photo, or video ads) Facebook Reels Facebook Stories Facebook Live video Facebook ad campaigns Facebook Groups Facebook Pages Facebook Messenger ads Facebook Messenger chatbots or auto-reply workflows Influencer... --- > These social media stats for the education sector will help you understand how your results stack up against industry averages. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://blog.hootsuite.com/social-media-education-benchmarks/ - Categories: Strategy - Tags: Education, Original research, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3137971 How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. Keep reading for a handful of the most recent stats data collected in March 2025 for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. Best times to post on social media for education Below, you'll find recommendations for the best times to post on Instagram, Facebook, TikTok, X (formerly Twitter), and LinkedIn for maximum engagement. Note: Time of day was localized across 118 countries where sample data came from, i. e. the graphs are accurate across time zones. Best time to post on Facebook According to our research, 6 pm on Saturdays is the best time for educational institutions to post on Facebook. Best time to post on Instagram Per Hootsuite's data, 8 pm on Wednesday is the best time for educational institutions to post on Instagram. Best time to post on... --- > Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://blog.hootsuite.com/average-engagement-rate/ - Categories: Strategy - Tags: Original research, Social media analytics, Social media benchmarks, Social media stats - Tags: English - : pll_wpml_3129177 So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a. k. a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 12 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome. ) We’ve even included a simple (and free! ) engagement rate calculator you can use to quickly double-check your own performance stats. Average engagement rates (January 2025) Below, you’ll find the latest average engagement rates (per post), broken down by industry and social network. For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial and browse stats from your industry — and hand-picked competitors — in Hootsuite Analytics. Agencies Average LinkedIn engagement rate: 3. 7% Average Instagram engagement rate: 3. 4% Average Instagram Reels engagement rate: 2. 6% Average X (Twitter) engagement rate: 1. 7% Average Facebook engagement rate: 1. 7% Average TikTok engagement rate: 0. 7% Education Average LinkedIn engagement... --- > ¿Quieres impulsar tu estrategia de redes sociales? Descubre todo sobre el marketing en Pinterest y lleva tu contenido al siguiente nivel. - Published: 2025-04-21 - Modified: 2025-04-22 - URL: https://blog.hootsuite.com/es/pinterest-para-empresas/ - Categories: Estrategia - Tags: Estrategia de redes sociales - Tags: Español - : pll_wpml_3140231 - Network: Pinterest Pinterest es mucho más que una simple red social. Es un motor visual de búsqueda, una herramienta de productividad y un gigante del comercio electrónico. En pocas palabras, una mina de oro para las marcas que saben cómo anunciarse correctamente y hacer marketing en Pinterest. Los usuarios de Pinterest usan la plataforma, sobre todo, para descubrir nuevas marcas y productos, lo cual hace que reaccionen bien a la publicidad. Además, compran con mayor frecuencia y gastan más cada mes que quienes no la usan.   Así que, básicamente, Pinterest está llena de excelentes compradores. Y por si fuera poco, es la app favorita de Megan Thee Stallion. https://twitter. com/MegansStats/status/1778187705027076147 Nada mal, ¿cierto? Por eso, hemos reunido todos los consejos y trucos secretos de Pinterest para ayudarte a llevar tu estrategia de marketing en Pinterest al siguiente nivel. De formatos de Pines a ejemplos creativos para inspirarte, aquí encontrarás todos los detalles que necesitas para dominar la plataforma en 2025. Conclusiones clave El marketing en Pinterest aprovecha su función como motor de búsqueda visual para conectar productos o servicios con audiencias relevantes, guiándolas hacia el descubrimiento orgánico mediante Pines optimizados que impulsan la intención de compra. A diferencia de los anuncios pagados en redes sociales, el contenido en Pinterest se fusiona de manera orgánica en los feeds, ofreciendo una herramienta poderosa para elevar el reconocimiento de marca, dirigir tráfico a sitios web y aumentar conversiones sin interrumpir la experiencia del usuario. Para maximizar el éxito en Pinterest, optimiza Pines con palabras... --- > The answer to "how often to post to social media" varies by platform. But it will also require some testing on your own accounts. - Published: 2025-04-18 - Modified: 2025-04-27 - URL: https://blog.hootsuite.com/how-often-to-post-on-social-media/ - Categories: Strategy - Tags: Original research, Social media scheduling, Social media strategy - Tags: English - : pll_wpml_2770518 It’s the question that launched a thousand sleepless nights: “How often should a business post on social media? ” Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow. We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. How often to post on social media in 2025 Wondering how often to post to social media for business in 2025? While every channel has its own specifications, having an always-on presence is generally your ticket to online success. Here’s a quick summary of what we found: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2 and 3 times per day. LinkedIn: Post between 1 to 2 times per day. Threads: Post between 2 to 3 times per day. TikTok: Post between 3 and 5 times per week. Pinterest: Post at least 1 time per week. Google My Business: Post at least 1 time per week. These findings come from a theoretical approach: We researched best practices, listened to what social platform executives had to say, and chatted with our... --- > Si trabajas mucho en redes sociales, probablemente te has preguntado si es posible programar historias de Instagram. La respuesta es SÍ. - Published: 2025-04-17 - Modified: 2025-04-18 - URL: https://blog.hootsuite.com/es/programar-historias-de-instagram/ - Categories: Estrategia - Tags: Creación de contenido, Programación de redes sociales - Tags: Español - : pll_wpml_2223212 - Network: Instagram Si las historias de Instagram forman parte de tu mix de marketing de Instagram, probablemente te has preguntado: ¿puedo programar historias de Instagram? Pues, buenas noticias: ¡la respuesta es sí! Ahora puedes crear, editar y programar tus historias con anticipación usando el programador de historias de Instagram en Hootsuite o Meta Business Suite. Conclusiones claves Programar historias de Instagram permite a los expertos en social media alinear el contenido de Instagram con estrategias multicanal mediante un calendario de contenido. Esta guía completa paso a paso facilita la integración de publicaciones de Instagram e Instagram Reels, optimizando las visualizaciones desde el perfil de Instagram para campañas de alto impacto. Al programar Stories de Instagram desde una computadora, los marketers pueden incorporar gifs, stickers o texto personalizado, elevando la calidad visual para destacar en la parte superior de los feeds. Este enfoque refuerza la narrativa de marca y conecta con los suscriptores, superando las limitaciones de la app móvil. Usar una herramienta de programación como Hootsuite para programar historias de Instagram permite publicar en horarios óptimos según los datos de audiencia. Conectar el perfil de Instagram a una página de Facebook a través de Facebook Business, usando una dirección de correo electrónico, agiliza la gestión, con preguntas frecuentes disponibles para resolver dudas. Experimentar con una prueba gratuita de herramientas de programación ayuda a los profesionales a testear estrategias de Instagram Stories y ajustarlas según métricas. Este método asegura que el contenido de Instagram permanezca relevante, se adapte a las tendencias y maximice... --- > LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://blog.hootsuite.com/linkedin-carousel/ - Categories: Strategy - Tags: Content creation, Social media advertising, Social media strategy - Tags: English - : pll_wpml_3128317 - Network: LinkedIn The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn announced their removal of it less than a year later. Why? Apparently, because of user feedback that LinkedIn carousels (and a couple of other features) weren’t hitting the mark for content creators on the platform. A bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. But don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Learn how to create LinkedIn carousel document posts and ads that get you noticed, below. What are LinkedIn carousels? A LinkedIn carousel is a content format that viewers swipe through to see multiple slides within a single post, like a flipbook. Many social platforms, like Instagram and Facebook, have carousel post formats. However, LinkedIn carousels are unique in that they’re more of an embedded PDF, rather than a slideshow of images and/or videos like you see on those other platforms. It looks a little something like this: Source: Typeform LinkedIn has discovered that this version of carousel content performs better with its audience and makes more sense for its professional platform. Brands and users alike can easily upload a PDF and turn it into a swipeable post format for their followers to interact with. What is a... --- > Who uses Instagram every day? Instagram demographics will help you build a strategy that works — and reach your social marketing goals. - Published: 2025-04-16 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/instagram-demographics/ - Categories: Strategy - Tags: Social media stats - Tags: English - : pll_wpml_341874 - Network: Instagram You might already have a pretty good idea of who your followers are on the platform, but with these Instagram demographic statistics, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your target market, plan relatable content, drive engagement, and create winning social media campaigns. Keep reading to learn about the 2 billion monthly active users who might be checking out your brand’s Instagram account. General Instagram demographics Instagram has 2 billion monthly active users Instagram boasts two billion monthly active users, tied for third place with WhatsApp in most popular social media platforms. First place is Facebook and second is YouTube. Instagram has the most users in common with Facebook and WhatsApp According to the 2025 DataReportal global report, 80. 3% of Instagram users are also on Facebook, and 77. 1% are also on WhatsApp. Considering these three platforms all live under the Meta umbrella, it adds up that all three platforms have a large user base in common. 70. 2% of Instagram users prefer to use the platform for sharing photos and videos The top activity Instagram users like to do on the platform is share photos and videos. After that, 66. 7% of users want to look for funny or entertaining content, and 62. 3% like to follow or research brands or products. Business accounts on Instagram see an average of +0. 86% growth in followers each month Instagram business accounts regularly see growth on the platform at an... --- > Apprenez à élaborer et à optimiser vos processus de création de contenu pour les réseaux sociaux en 2025, et explorez les outils disponibles. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://blog.hootsuite.com/fr/creation-de-contenu-pour-les-reseaux-sociaux/ - Categories: Stratégie - Tags: Calculatrice, Stratégie de médias sociaux - Tags: Français - : pll_wpml_2776107 À travers le monde, des milliards de personnes se prêtent au jeu de la création de contenu pour les réseaux sociaux. Mais créer du contenu engageant, c’est une autre paire de manches. Certaines personnes semblent avoir un talent inné pour élaborer des publications de qualité qui font réagir, divertissent et informent, tandis que d’autres peinent à obtenir un simple like. La bonne nouvelle ? La création de contenu pour les réseaux sociaux n’est pas uniquement une affaire de talent. Ce qu’il vous faut surtout, c’est une bonne stratégie. N’importe qui peut créer du contenu original, se construire un public et aider sa marque à remplir ses objectifs... à condition d’adopter la bonne approche, d’avoir les bons outils et de s’appuyer sur les bonnes informations. Dans ce guide, nous vous présentons tout ce qu’il faut savoir pour créer du contenu performant pour les réseaux sociaux, de la recherche d’idées à l’optimisation des publications pour booster l’engagement. C’est parti ! Points clés à retenir La création de contenu pour les réseaux sociaux désigne le fait de concevoir des publications pour des plateformes comme TikTok et X. Cela inclut les vidéos courtes, les photos et les illustrations. Pour réussir en 2025, concentrez-vous sur le contenu optimisé pour mobile. Limitez vos vidéos à 30 secondes, utilisez le format vertical et lancez des sondages pour générer rapidement de l’engagement sur toutes les plateformes. Utilisez des outils comme Hootsuite pour optimiser vos processus de création et de programmation. Trouvez des idées de contenu grâce à OwlyWriter AI, puis... --- > Not all new social media apps will blow up like TikTok. But they do reveal how social media is changing in 2025. - Published: 2025-04-16 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/new-social-media-apps-platforms/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_2774531 There’s no shortage of new social media apps in 2025. Some are trying to be the next TikTok, others are built for specific users, like writers, Gen Z content creators, or small online communities. A few are growing at lightning speed while most people aren’t even paying attention. But here’s the thing: not every new app is worth your time and effort. Great social media marketers choose platforms based on their audience, brand, and goals — not just what’s trending. In this guide, we’ll cover the top new social media apps of 2025: what they do, who they’re for, and how to test them the smart way for your brand. 8 best new social media platforms and apps in 2025 Whether you're a marketer, a small business owner, or just trying to reach more people online, these are the new social media apps you should know about in 2025. 1. RedNote Source: Google Play Store RedNote (AKA Xiaohongshu) is part social app, part e-commerce shopping mall. Think: TikTok meets Pinterest. When TikTok faced a U. S. ban in early 2025, RedNote downloads soared past 3. 7 million, even without English support. What started as a search for a TikTok backup turned into a surprise hit. Who is RedNote for? Marketers in fashion, beauty, wellness, or travel — especially if you're looking to reach a younger, global audience. Recent growth stats: Spiked in popularity in early 2025 after TikTok bans in early 2025. Over 3. 7M U. S. downloads in Q1... --- > Pinterest-Marketing und -Werbung: Praxis-Tipps für eine erfolgreiche Strategie auf diesem visuellen Netzwerk. - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://blog.hootsuite.com/de/pinterest-fuer-unternehmen/ - Categories: Strategie - Tags: Deutsch - : pll_wpml_3140231 Erreicht die Social-Media-Präsenz Ihres Unternehmens nicht die gewünschten Ergebnisse? Probieren Sie Pinterest-Marketing und -Anzeigen aus – es könnte die perfekte Strategie sein, um auf der visuell beeindruckendsten Plattform zu glänzen! Falls es euch entgangen ist: Pinterest ist mehr als nur ein soziales Netzwerk. Es handelt sich um eine visuelle Suchmaschine, ein Produktivitäts-Tool und ein E-Commerce-Kraftpaket für Marken jeder Größe. Umsetzbare Erkenntnisse Beim Pinterest-Marketing wird die Plattform als visuelle Suchmaschine genutzt, um relevanten Zielgruppen dabei zu helfen, Produkte oder Dienstleistungen zu entdecken. Im Gegensatz zu bezahlten Social-Media-Anzeigen fügen sich Pinterest-Inhalte nahtlos in die Feeds der Benutzer ein, was sie zu einem effektiven Instrument macht, um die Markenbekanntheit zu steigern, den Traffic zu erhöhen und die Conversion-Rate zu steigern. Zu den wichtigsten Tipps für den Erfolg gehören die Optimierung von Pins mit SEO-Keywords, das Experimentieren mit Anleitungen und die Anpassungsfähigkeit an neue Features und Trends. Geduld ist unerlässlich, da Pinterest-Content oft erst mit der Zeit an Zugkraft gewinnt und nicht von jetzt auf gleich. Wer ein Budget dafür hat, sollte es mit Werbung auf Pinterest probieren, weil die Nutzer hier neue Produkte, Marken und Projekte entdecken wollen und sich Pinterest Ads auf natürliche Weise einfügen, weil sie nicht unterbrechen, sondern das Gefühl des Entdeckens verstärken. Es gibt einige gute Gründe, Pinterest in eure Social-Media-Marketingstrategie aufzunehmen (und Pinterest-Werbung in Betracht zu ziehen). Zum einen sind Pinterest-Nutzer kaufbereit. Und ihre Anzahl steigt ständig.   Zum 4. Quartal 2024 verzeichnete die Plattform 553 Millionen monatlich aktive Nutzer — ein Anstieg um 11 Prozent im Vergleich... --- > Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience. - Published: 2025-04-15 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/social-mentions/ - Categories: Strategy - Tags: Guide, Social listening, Social media strategy - Tags: English - : pll_wpml_2221823 TL;DR Tracking sentiment will help you prevent crises and build advocacy. Quickly address negative mentions to avoid PR issues and engage positive ones to identify brand ambassadors for influencer campaigns. Mentions can be turned into authentic content. Repurpose user-generated content from social mentions into testimonials, campaign assets, or mini-case studies. Follow up with customers to gather details that align with business goals, like their specific take on product benefits. Mentions = market and competitive research. Use AI tools like to analyze mentions for trends and customer needs, e. g. new feature requests. Track competitors’ mentions to benchmark performance and find strategic opportunities in public data. People are talking about your brand on social media, whether you see those social mentions or not. They’re talking about you to friends, colleagues, and yes, even competitors. Read on to learn why social media mentions matter, how to find and track them, and when to respond. What are social mentions? Social mentions are posts on social media that reference your organization. Social mentions can be posts your brand name is tagged in (i. e. @hootsuite) or when your organization’s name is written in a text caption. Here’s an example of Hootsuite being mentioned, or tagged, with the ‘@’ symbol: Source: @hootsuite on Instagram And here’s an untagged social mention of Hootsuite: Source: @hootsuite on Instagram Most social media platforms notify you when you’re tagged (@hootsuite). It usually means someone is trying to flag something, or wants a response from you. Both tagged and untagged... --- > If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. - Published: 2025-04-14 - Modified: 2025-05-13 - URL: https://blog.hootsuite.com/linkedin-algorithm/ - Categories: Strategy - Tags: Social media algorithm, Social media strategy - Tags: English - : pll_wpml_354064 - Network: LinkedIn https://www. youtube. com/watch? v=0BWKhq3ysu4 No time to read? Check out the audio version of this post. The LinkedIn algorithm operates a bit differently than most other social platforms' — it's specifically designed to prevent content from going viral. Yes, you read that right. The LinkedIn algorithm is designed to fill user’s feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you'd use for, say, TikTok. New LinkedIn algorithm updates prove that focusing on your own expert knowledge and engaging with your community is more important than ever. Here’s what you need to know to make the algorithm work for you in 2025. What is the LinkedIn algorithm? The LinkedIn algorithm is a recommendation system that selects the posts that each user sees in their feed. The topics, people, and types of posts an individual is most likely to engage with determine what their LinkedIn feed will look like. LinkedIn has over one billion members (and counting). Its algorithm processes billions of posts per day, all to make the newsfeed as interesting and informative as possible for every user. LinkedIn says, “The primary goal of any algorithm is to make the platform enticing so that people spend more time online, ultimately leading to increased revenue from advertising. Therefore, those who create engaging content are indispensable to any algorithm. ” The more time you spend getting to know what works on the platform, the better the algorithm will work for you. That said,... --- > Desarrolla un proceso de creación de contenido para redes sociales con las herramientas más nuevas para simplificar tu flujo de trabajo. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/es/creacion-de-contenido-para-redes-sociales/ - Categories: Estrategia - Tags: Creación de contenido, Estrategia de redes sociales - Tags: Español - : pll_wpml_2776107 Miles de millones de personas en todo el mundo participan en la creación de contenido para redes sociales, pero crear contenido atractivo requiere habilidad. Algunas personas parecen tener un talento natural para crear publicaciones de alta calidad que atraen, entretienen e informan, mientras que otras tienen dificultades para conseguir un solo "me gusta". ¿La buena noticia? La creación eficaz de contenido para redes sociales no se trata solo de talento; se trata de estrategia. Con el enfoque, las herramientas y los conocimientos adecuados, cualquiera puede crear contenido que destaque, genere audiencia y apoye los objetivos de su marca. Conclusiones clave La creación de contenido para redes sociales consiste en crear publicaciones para plataformas como TikTok y X. Incluye videos cortos, fotos y gráficos. Para el éxito en 2025, concéntrate en contenido optimizado para dispositivos móviles. Mantén los videos de menos de 30 segundos, usa formatos verticales y prueba encuestas para una rápida interacción en todas las plataformas. Usa herramientas como Hootsuite para optimizar la creación y la programación. Empieza con OwlyWriter AI para obtener ideas y luego planea publicaciones para las horas punta con el mínimo esfuerzo. Monitorea las tendencias y el rendimiento de las redes sociales para perfeccionar tu estrategia de marketing. Encuentra nuevas tendencias con la escucha social de Hootsuite y luego ajústalas según los análisis para obtener mejores resultados. En esta guía, desglosaremos todo lo que necesitas saber para crear contenido de alto rendimiento para redes sociales, desde la generación de ideas hasta la optimización de publicaciones... --- > Curious about how Bluesky Social works? Check out our complete guide to the decentralized alternative to X and Threads. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://blog.hootsuite.com/what-is-bluesky/ - Categories: Strategy - Tags: Social media strategy, Social media trends - Tags: English - : pll_wpml_3129569 https://youtu. be/PYb9VuZvM3E? si=jIwaE2YiKRLsdTmK No time to read? Check out the audio version of this post. Bluesky has been top of mind for social media professionals recently. The text-based, open-source social media platform has been seeing rapid growth, adding a million users a day for several days in November 2024. So what is Bluesky all about? Should your brand be exploring this new-ish social network? Here’s everything you need to know. What is Bluesky? Bluesky is a decentralized, text-based social media app created by former Twitter CEO Jack Dorsey. It’s now led by CEO Jay Graber. “Decentralized” means that Bluesky runs on a system (the AT protocol) that is not controlled by any one person or organization. Instead, developers and individuals have more control over the user experience, and the network's workings are more transparent. That means Bluesky is highly customizable. There are currently more than 50,000 algorithmic feeds available, and anyone can create a new feed. This is a significant difference from social platforms where a master algorithm controls what users see. Source: Bluesky Bluesky started as an invite-only app, but it has been open to anyone who wants to join since February 2024. Why is Bluesky becoming more popular? First, let’s confirm that Bluesky is indeed becoming more popular with a couple of quick stats. As of February 2025, the platform has more than 33 million users. Its user base grew by 13 million people in the last six weeks of 2024 in the wake of the U. S.... --- > Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach. - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://blog.hootsuite.com/social-media-holidays/ - Categories: Strategy - Tags: Content creation, Social media strategy - Tags: English - : pll_wpml_344317 2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 — or bookmark this calendar! To save this calendar, click Add to Google Calendar in the bottom left: Then, follow the prompts to sign in and add the Calendar to your Google account: That's it! You can now change viewing and notification settings in the left-hand side panel. This content calendar is your go-to guide for planning social media content, aligning with key events, and building a thoughtful social media strategy throughout the year. Whether you're a brand, agency, or entrepreneur, stay ahead with timely social media posts that resonate with your audience. 2025 social media holidays January social media holidays Financial Wellness Month January 1: New Year's Day #NewYearsDay January 2: Science Fiction Day #ScienceFictionDay January 4: National Trivia Day #NationalTriviaDay January 15: National Hat Day #NationalHatDay January 15: National Bagel Day #NationalBagelDay January 17: Ditch Your Resolution Day #DitchYourResolutionDay January 20: Blue Monday (Third Monday of January) #BlueMonday January 20: Martin Luther King Jr. Day / JR. Day #MLKDay January 25: Opposite Day #OppositeDay January 27: Community Manager Appreciation Day #CMAD (Fourth Monday of January) January 28: National Have Fun at Work Day #HaveFunAtWorkDay February social media holidays Black History Month (US) February 2: Groundhog Day #GroundhogDay February 2: Super Bowl Sunday (date varies; adjust based on official NFL schedule) #SuperBowlSunday February 4: World Cancer Day #WorldCancerDay February 6: Safer Internet Day #SaferInternetDay February 11: International Day of Women and Girls... --- > Los carruseles de Instagram tienen mucho más alcance e interacción que las publicaciones normales. Haz que formen parte de tu estrategia. - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://blog.hootsuite.com/es/publicaciones-por-secuencia-en-instagram-como-crear/ - Categories: Estrategia - Tags: Creación de contenido - Tags: Español - : pll_wpml_2228013 - Network: Instagram Las publicaciones en carrusel de Instagram son uno de los formatos más atractivos que las marcas pueden usar en la plataforma. En promedio, las Instagram carousels reciben 154 interacciones más que las publicaciones de una sola imagen. Y los carruseles de Instagram ven un aumento interanual del 16% en interacciones. Esto da como resultado tasas de interacción más altas en comparación con otros formatos de publicación en Instagram. La tentación de deslizar el dedo hacia la izquierda, al parecer, es difícil de resistir, especialmente cuando hay una diapositiva de portada persuasiva. Dales a tus seguidores la oportunidad de dejar de hacer doomscrolling y comenzar a hacer swoonscrolling con publicaciones en carrusel que detengan los pulgares. Conclusiones clave Los carruseles de Instagram superan constantemente a las publicaciones de una sola imagen, generando mayores tasas de interacción. Si quieres más me gusta y comentarios, ¡empieza a deslizar! Tu primera imagen es el anzuelo. Una primera diapositiva cautivadora despierta la curiosidad de las personas y hace que sea más probable que deslicen el resto. Si lo logras, la interacción llegará. Puedes usar fotos, videos o una combinación de ambos en los carruseles. Esta flexibilidad hace que sea fácil ser creativo y mantener a tu audiencia enganchada. Con herramientas como Hootsuite, puedes planear y programar tus publicaciones en carrusel para que se publiquen en la mejor hora para obtener la máxima visibilidad, sin tener que publicar manualmente. Convierte publicaciones de blog, infografías y reseñas de clientes en carruseles atractivos. ¡Es una manera fácil de... --- > Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead. - Published: 2025-04-09 - Modified: 2025-06-10 - URL: https://blog.hootsuite.com/social-media-statistics/ - Categories: Strategy - Tags: Social media stats, Social media strategy - Tags: English - : pll_wpml_63514 100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (It’s fun math, we promise. ) Grab a bevy and dive into the latest social media stats for ol’ faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhereAcross platforms, short-form video is the way to go for memorable and engaging content. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos aren’t just popular—they’re powerful. Influencer marketing is taking the leadIn 2025, brands are expected to spend more on influencer marketing than on digital ads — a big sign of shifting trust and impact. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. Start identifying and building relationships with influencers now (particularly those with engaged audiences in the 18-34 demographic) to lock in high-performing campaigns for 2025. X and LinkedIn are heating upPeople are talking more on X and LinkedIn. Comments are way up, and posts are getting more eyes than before. That means more chances for your brand to join the conversation. Try sharing posts that invite replies—like questions, takes on news, or helpful tips. And don’t underestimate the power of a good comment: mid-length ones tend to get the most engagement. It’s a great time to show up and speak... --- > Les outils de création de contenu avec l’IA permettent aux marketeurs de gagner du temps et de se focaliser sur la meilleure stratégie. - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://blog.hootsuite.com/fr/creation-de-contenu-avec-ia-meilleurs-outils/ - Categories: Stratégie - Tags: AI, Calculatrice - Tags: Français - : pll_wpml_2774833 Aujourd’hui, si tu bosses dans le marketing digital, difficile de passer à côté des outils de création de contenu avec l’IA. Ces solutions boostées à l’intelligence artificielle t’aident à gagner du temps, à garder un style cohérent sur tous tes canaux et à laisser plus de place à ta créativité. On a rassemblé pour toi une sélection des 10 meilleurs outils de création de contenu avec l’IA — gratuits ou payants — pour t’aider à trouver celui qui colle à ton style et à tes besoins. Que tu aies besoin de textes, d’images ou même d’idées de posts, ces outils sont là pour t’aider à publier plus vite, plus souvent, et surtout, plus malin. Points clés Les outils de création de contenu avec l’IA sont conçus pour générer du texte, des images ou même des vidéos à partir d’instructions simples (prompts). Ils permettent de gagner un temps précieux et de booster la cohérence de marque sur tous les canaux. Ces outils ne remplacent pas ta créativité, mais l’amplifient : brainstorming, réécriture, SEO, production de visuels, traduction, tout y passe. L’IA est aussi un super allié pour les petites équipes : elle automatise les tâches répétitives, optimise le temps et te permet de te concentrer sur la stratégie et les contenus à fort impact. Pour bien exploiter ces outils, il faut connaître leurs limites (fiabilité, ton, contexte culturel) et bien les “briefer” avec ta voix de marque pour maintenir la cohérence. Le blog présente une sélection des 10 meilleurs outils —... --- > Instagram Carousels erzielen höhere Reichweiten und mehr Engagement als normale Posts. So integriert ihr Carousel in eure Insta-Strategie. - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://blog.hootsuite.com/de/instagram-karussell-posts-template/ - Categories: Strategie - Tags: Inhaltserstellung - Tags: Deutsch - : pll_wpml_2228013 - Network: Instagram Instagram-Carousel-Posts gehören zu den ansprechendsten Formaten, die Marken auf dieser Plattform zur Verfügung stehen. Im Durchschnitt erhalten Carousel-Posts 154 mehr Interaktionen als Einzelbild-Posts. Hinzu kommt: Carousels verzeichnen einen Anstieg der Interaktionen um 16 % im Vergleich zum Vorjahr. Dies führt zu höheren Engagement-Raten im Vergleich zu anderen Beitrags-Formaten auf Instagram. Der Versuchung, nach links zu wischen, ist schwer zu widerstehen, insbesondere wenn ein überzeugendes Cover-Bild lockt. Gebt euren Followern die Chance, das „Doomscrolling“ zu stoppen! Sorgt mit Carousel-Beiträgen, die die Daumen nach oben schicken, dafür, dass sie auf „Swoonscrolling“ umswitchen. In diesem Artikel erfahrt ihr alles, was ihr über die Erstellung und den Einsatz von Carousel-Beiträgen auf Instagram wissen müsst. Und das ist drin: was Carousel-Posts sind, wie man Carousel-Posts erstellt und terminiert, kostenlose Templates, um Instagram-Carousels zu erstellen und wie ihr Carousels im Rahmen eurer Social-Media-Marketing-Strategie nutzt. Wichtige Erkenntnisse Instagram Carousels schneiden durchweg besser ab als Einzelbild-Posts und sorgen für höhere Engagement-Raten. Ihr wollt mehr Likes und Kommentare? Das wischt drauf los! Euer erstes Bild ist der Aufhänger. Ein fesselndes erstes Visual macht die Leute neugierig und erhöht die Wahrscheinlichkeit, dass sie sich durch den Rest wischen. Wenn ihr es richtig macht, folgt auch das Engagement. Ihr könnt Fotos, Videos oder eine Kombination aus beidem in Carousels verwenden. Diese Flexibilität macht es einfach, kreativ zu werden und eure Zielgruppe zu fesseln. Mit Tools wie Hootsuite lassen sich Carousel-Beiträge so planen und terminieren, dass sie zum perfekten Zeitpunkt für maximale Sichtbarkeit online gehen — ohne euch mit manuellem Posten zu... --- ---