Last week Jonathan Kash from Pistachio Consulting wrote an article about Molson’s use of Social Media, including Twitter. Ferg Devins, VP Government and Public Affairs of Molson Canada, answers questions about how Molson connects with their community. The article provides some great information about corporate Twitter usage and how fully engaged Molson is in social media.
Tonia Hammer of Molson’s PR Team provided great examples of their Twitter use:
Events: We use Twitter to live-tweet and monitor events. For our Brew 2.0 events in Toronto and Vancouver, we followed the tweets to get feedback and also to share thanks, photos and video.
Promotions: We’ve done tweets with offers – discount code for ShopMolson.com, taxiguy discounts for the holidays
Soliciting Feedback: We ask questions about new websites, promotions, or what people would like to hear from Molson.
http://pistachioconsulting.com/molson-social-media-case-study/. Jonathan Kash. Molson: Brewing Up Success with Social Media. November 13, 2008.