Select Instagram business accounts have been able to add product tags to the captions of their posts. When tapped, the tag opens onto a shoppable product page. The beta eCommerce feature was spotted by tech reporters Oriol Salvador and Matt Navara.
new on Instagram? tagging products in the COPY of an Instagram feed post… https://t.co/0gIBIPq5UV
— 🟣 Matt Navarra (@MattNavarra) June 17, 2020