Business Executives’ Top 3 Social Media Concerns

…of social media doesn’t translate to business use. Learning as you go is a risky proposition. One poorly worded tweet can result in a social media disaster that has a devastating impact on business and brand reputation. Companies need to find a way to arm their employees with the proper social media skills. 3. Compliance Recognized as the third most broadly shared concern, regulatory compliance as it relates to social media is a challenge for…

By Hootsuite | 3 years ago

Prevent Social Media Catastrophes ~ Secure your Online Profiles

…himself. In hindsight, everyone (including the CEO) with access to your company’s secure social profiles should undergo an accreditation process to ensure that he or she understands the potential for risks and how to avoid them. Likewise, ongoing social education programs must be in place to keep both employees and executives aware of all relevant legal compliance issues. Earlier this year, the CFO of clothing retailer Francesca’s carelessly hinted at undisclosed earnings numbers in a…

By Matt Foulger | 4 years ago