How Print and Publishing Brands Find New Opportunities on Social Media

Blog   /   Social

Print and publishing companies are a natural fit for social media, where high quality content is always in demand. However, adapting to this new world presents a distinct set of challenges for the industry.

print and publishing

In our recent webinar, Typesetting to Tweeting: Print & Publishing in a Social Worldyou’ll hear how industry leaders from Local World and Harlequin are overcoming these challenges, and get practical tips for leveraging brand reach and driving revenue through social media.

Watch this webinar on-demand and learn how to:

  • Reach new audiences and drive deeper engagement through exclusive content and experiences, tapping into your archives, and leveraging user-generated content
  • Establish a collaborative, unified social strategy that can expand your reach while also protecting your confidential information
  • Monetize content and provide new value for advertisers through deep social listening, online ads, and social selling

Watch the webinar now

Event Speakers

Scott Hornsby
Head of Social Media, Local World
@scotthornsby10

Scott Hornsby is Head of Social Media at Local World Media. Scott develops all of Local World’s UK social channels ensuring that training, enhancements and opportunities are acted upon. Scott is the central contact for social media champions, digital editors and anyone using Local World’s 450 social media channels.


Larissa Walker

Manager, Social Media, Harlequin
@walkerlarissa

An accomplished digital marketing and social media professional with over 10 years of experience developing and executing digital marketing programs in the entertainment, publishing and retail industries. For the past four years, Larissa has been the Social Media Manager at Harlequin Enterprises (a division of HarperCollins Publishers since 2014). Harlequin is one of the world’s leading publishers of books for women, with titles issued worldwide in 34 languages and sold in 102 international markets.

Pius Chan
Account Executive, Media & Entertainment, Hootsuite
@Pius729

Pius has over a decade of software consulting and client management experience working with Media and Entertainment enterprise organizations. He’s specialized in internet marketing, eCommerce, social media marketing and management as well as brick & mortar marketing. He came to Hootsuite, where helping Media and Entertainments organizations achieve their social goals and grow their businesses, is his primary focus and passion. When not working, Pius enjoys playing hockey and spending time outdoors.