Categories: Strategy

160+ Social Media Statistics Marketers Need in 2023

Looking for the latest and greatest social media statistics for 2023? We’ve compiled the most valuable insights for each platform so you can get an idea of which channel or trends to focus on this year.

Use this social media data on audience demographics, usage, and behaviors to inform your marketing and social media strategy for the year ahead.

A note on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and reports from the platforms themselves. Interested in digging deeper? Start with Hootsuite’s Global State of Digital 2022 Report.

General social media statistics

Social media usage statistics

Source: Hootsuite’s Digital Trends Report 2022

Source: Hootsuite’s Digital Trends Report 2022

Source: Hootsuite’s Digital Trends Report 2022

Social media advertising statistics

Want to dive deeper into social advertising? Read more insights in Important Social Media Advertising Stats.

Instagram statistics

Users

Demographics

Source: Statista

Usage

Source: Hootsuite’s Digital Trends Report 2022

Brands

Looking for even more Instagram marketing stats? Have a peek at 35 Instagram Stats That Matter to Marketers in 2023.

Facebook statistics

Users

Source: Hootsuite’s Digital Trends Report 2022

Demographics

Usage

Source: Hootsuite’s Digital Trends Report 2022

Brands

Source: Statista

If you want to get ahead of the social commerce game, check out our Guide to Getting Started with Social Commerce or even more Facebook stats.

TikTok statistics

Users

Source: Insider Intelligence

Source: Statista

Demographics

Usage

Source: Insider Intelligence

Brands

Are your TikToks ticking all the engagement boxes? Level up your TikTok knowledge with 23 Important TikTok Stats Marketers Need to Know in 2023.

Twitter statistics

Users

Source: Statista

Demographics

  • 38.5% of Twitter’s users are aged 25-34
  • Only 6.6% of Twitter’s users are aged 13-17
  • Worldwide, Twitter’s audience leans more male, with 56.4% of the platform’s demographic identifying as male. 43.6% of Twitter’s audience identifies as female
  • 33% of Americans who use Twitter have a college degree

Usage

Source: Insider Intelligence

Brands

Follow this link for even more Twitter stats.

YouTube statistics

Users

Demographics

  • 80% of parents say that their children (under 11) watch YouTube
  • 54% of YouTube users are male, and 46% are female
  • YouTube is most popular in India, closely followed by the US and Indonesia
  • The video platform is used by 95% of US teens, making it the most popular social media platform among Gen Z

Source: Pew Research Center

Usage

Brands

Need more YouTube stats in your life? Have a look at 23 YouTube Stats That Matter to Marketers in 2023.

LinkedIn statistics

Users

Demographics

  • Over 194 million Americans use LinkedIn, making the country the highest user rate in the world
  • Finland has one of the lowest LinkedIn usage rates, with only 1 million people on the platform
  • Nearly 60% of LinkedIn users are between the ages of 25 and 34, while users aged 55+ only make up 2.9% of the platform’s audience

Source: Statista

Usage

Brands

If you’re after even more juicy LinkedIn stats, have a read through LinkedIn Statistics Marketers Should Know.

Pinterest statistics

Users

Demographics

Source: Statista

Usage

Brands

Have a look at more hair-raising Pinterest stats with our blog on Pinterest Statistics That Matter to Marketers.

Snapchat statistics

Users

Demographics

Source: Hootsuite’s Digital Trends Report 2022

Usage

  • On average, users spend a little over 3 hours per month on Snapchat
  • Surprisingly, Snapchat is the only channel that doesn’t hold its user base exclusively, meaning that Snapchat’s audience is also scrolling through other channels
  • 59% of Snapchat users visit the app daily
  • In 2022, daily average time spent for users aged 35 and older watching Shows and publisher content increased by more than 40% year-over-year

Brands

Want more Snapchat stats in your life? Read Snapchat Stats That Matter to Social Media Marketers next.

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Published by
Claire Beveridge