Making the Grade: Tapping Into the Student Life Cycle Through Social Media

By Matt Foulger


Today’s higher education students are fully engaged in social media throughout their student life cycle. The social conversation begins the moment they seek out advice about prospective schools—and it never stops. For the entire time they are enrolled and long after they graduate, students use social media to connect with the people and ideas that matter to them. If your institution isn’t actively participating in the conversation, you risk being invisible to your most important audience.

Join us for our webinar, Making the Grade: Tapping into the Student Life Cycle Through Social Media, to learn how digital and social leaders from three different schools improve the student experience at every stage and create better student relationships for life.

Register Now

Find out how University of Southern California, Ryerson University, and The Ohio State University use social media to:

  • Increase applications and refine recruitment strategies
  • Build campus awareness and student satisfaction
  • Strengthen alumni participation, passion, and donations

Meet the Speakers

juntae-headshotJuntae DeLane, the Digital Brand Manager at the University of Southern California, will share how USC uses social media to reach out to and attract prospective students. Learn how your institution can enhance its recruitment strategies as well as its online reputation by engaging prospective students through Facebook, Twitter, YouTube, Google+, and Pinterest. Follow him on Twitter and read his blog.

Kareem RahamanKareem Rahaman is the Digital/Social Media Specialist at Ryerson University in Toronto, where he uses digital media to deliver service to current students and build campus pride. Kareem will speak about how higher education institutions can make the “digital hand off” between departments as students transition from admissions to campus life. He’ll also discuss the role of social media in aiding real-time responses to campus issues.

OOSU headshotKristen Convery, Director, Multimedia Content for The Ohio State University, will address how social media can help you improve alumni relationships and strengthen your fundraising outreach to surpass donation goals. You will learn how your organization can share audience interactions across platforms, amplify the voices of your alumni to support advancement goals, and more.

Equip your team with social media best practices for higher education. Register today for this exclusive webinar!

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