Top 5 Social Media Trends to Put Into Practice in 2018

By Dara Fontein


The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To help set you up for success, we put together our third annual social media trends report, which you can download for free.

This report and the accompanying webinar is based on a survey of over 300 social marketing practitioners; interviews with 38 industry experts; global data on the evolution of social ROI from Altimeter and Hootsuite; and analyst reports from Edelman, Gartner, GlobalWebIndex, Forrester, and more.

Discover the five social media trends worth your investment in 2018 and get practical tips for putting them into action.

Register for the Webinar

3 key social media challenges organizations will face in 2018

Through our 2018 trends research and surveys, we uncovered the three biggest challenges organizations will face next year. Read on to learn more about those and what you can do to address them.

1. Finding sustainable solutions to declining organic reach

Brands must accept that organic reach is steadily declining and stop relying on short-term tactics that used to work.

Instead, businesses need to start building sustainable strategies. This means being more selective when it comes to the networks you post content on, and investing more in social ads as well as influencer and/or advocacy strategies.

In our social media trends report and toolkit, we’ll show you how to start building effective strategies.

2. Social video surges ahead—but we’re approaching saturation

Spending on social video advertising grew 130 percent this year with no sign of stopping.

While social video is effective, businesses need to make sure they’re creating content that actually reflects their business objectives. If the social video your organization produces can’t be tied to any real metric or measurable business value, it’s time to rethink your strategy.

3. Brands fatigue from new tools and tactics

During our research, we heard a common complaint from our customers: They’re fatigued with the endless list of new tactics, tools, and content formats.

In 2018, implementation and effective measurement of existing strategies will be more important than the introduction of new tactics.

While social networks continue to innovate and build new ways to reach audiences, marketers are under pressure to prove that their existing social strategies merit continued investment. Future investments need to have a demonstrable business impact beyond classic vanity metrics.

Discover the five social media trends worth your investment in 2018 and get practical tips for putting them into action.

Download for Free