Today’s university students and recent alumni are a highly social generation, embracing Facebook and Twitter throughout the majority of their lives. Likewise, they’ve only ever known a world with internet and cell phones.
For many universities, they’ve had to update branding and restructure their organization in order to connect with socially savvy prospective, current, and alumni students. In addition, social media’s ability to instantly connect students with schools around the globe has heightened international competition for students and universities alike.
As a young and progressive university, University of South Australia (UniSA) is more agile and social by nature. By integrating Hootsuite organization-wide for listening, engagement, collaboration, and reporting, UniSA expands their reach into global markets and provides a glimpse into the marketing potential of higher education institutions.
University of South Australia’s Challenges with Scaling Social
In an increasingly international and diverse higher education market, UniSA has faced several challenges as it expands its social media strategy. They include:
- Collaborating internally among multiple international and domestic teams
- Managing increasing volumes of current, prospective, and alumni student inquiries
- Enabling crisis management for campus safety and communications security
- Developing engagement in diverse communities across multiple platforms
Expand Reach into Global Markets
UniSA uses Hootsuite Enterprise for student outreach, community building, team collaboration, security, media relations, and as a listening, engagement, and reporting resource for their institution. By coordinating efforts on social media using Hootsuite, UniSA has overcome shared challenges to create a safer, socially aware university.
Read more in our case study, How University of South Australia Expanded their Reach into Global Markets: