Social Media Updates

Facebook unveiled a slew of new upcoming features at the Facebook Communities Summit held on October 20th, 2022. Highlights include Reels for Groups, expanded Group admin features, and additional Instagram integrations.

Engagement continues to be the theme of Facebook’s feature updates, with the spotlight shining on Groups in particular.

Below is an overview of what was announced at the 6th annual Facebook Communities Summit.

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Engagement was the theme of the month for Facebook. September’s major updates and new features focus directly on propping up slumping user activity across the world’s largest social media platform.

A new Community Chats feature has gone into testing for Messenger and Facebook Groups, which should seem very familiar to Slack and Discord users.

Additionally, two official guides were released by Meta: one to help advertisers and the other to help creators.

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In an attempt to boost engagement on Facebook, Meta has shared some details about how the platform’s algorithm works — and how creators can play by its rules to grow their Facebook accounts.

So, what’s new? In a nutshell: Distribution.

Facebook has added an extra filter to the algorithm when it comes to how it decides who sees what content:

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Meta has soft-launched a new Community Chats feature for Messenger and Facebook Groups on September 14, 2022. The new feature…

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Meta has released a guide to help brands adjust their advertising strategies in response to Apple’s App Tracking Transparency (ATT) update. The update allows iOS users to opt out of data tracking across 3rd-party applications.

Launched on April 26th, 2021, the ATT update has had a direct impact on Meta’s ability to use user data to serve targeted ads on Facebook, Instagram, and WhatsApp. 

In response, Meta commissioned its 2022 Signal Resiliency Guide. “Signal resiliency” is Meta’s way of saying “how to target your ads with less data collected from 3rd party apps”. The guide will help social media marketers adjust their strategies for this brave new world of online data privacy.

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Users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, the platform announced today.

Previously, Creator Studio only allowed Instagram users to schedule feed posts and videos, not Stories or Reels.

There are a few confusing caveats to this update, though.

1. You can only use Creator Studio for Instagram if your Instagram account is connected to a Facebook business page.
2. On the Facebook tab of Creator Studio, the Create reel option is easy to spot under Create post, but on the Instagram tab, you’ll select Instagram Feed or IG Video, depending on the length of your video. (Back in July, Meta announced that all Instagram videos are now Reels)

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Instagram head Adam Mosseri announced the launch of new Reels-focused features for both Instagram and Facebook this week.

 

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A post shared by Adam Mosseri (@mosseri)

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Two years after introducing Live Shopping, Facebook will be shutting down the live-streaming feature for eCommerce brands on October 1, 2022.

Why? Meta, Facebook’s parent company, is focusing its resources on short-form video content.

In a post from Facebook announcing the feature’s shutdown, Facebook stated that: “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram.”

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This year, in addition to placing a larger focus on video content, Meta platforms Facebook and Instagram have been serving their users more recommended content (similar to how TikTok enables discovery through the For You page).

According to Meta CEO Mark Zuckerberg, Meta’s focus on its algorithmically recommended content is only set to increase.

“Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. We expect these numbers to more than double by the end of next year,” Zuckerberg said on an earning’s call today. 

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After years of making content from friends and family less visible on the homepage, Facebook has created a new chronological feed.

Earlier today, Mark Zuckerberg announced that the company is launching a Feeds tab so that users can ensure they’re spotting new posts from friends, Groups and the Pages they followas they appear chronologically. “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts,” he says. 

The Feeds tab is aptly named “Feeds” and can be found to the right of the “Watch” icon on the bottom menu. 

Matt Navarra, a social media consultant, said in a recent post that “Facebook’s TikTok-ification is complete.” He explained Facebook’s homepage will be a vertical feed sharing mostly Reels and Stories. Posts from friends and family will be limited outside of the Feeds tab. Instead, users will see more recommended posts based on Facebook’s algorithm. 

Facebook's TikTok-ification is Complete

NEW Home feed
– Vertical feed
– Mostly Reels+Stories
– Algorithmic sort
– Lots of 'Recommend' posts
– Limited friends/family posts

NEW Feeds tab
– Chronologic sort
– All Friends, Family, Groups, Pages posts
– NO 'Recommended' posts pic.twitter.com/28H1hdJrvt

— Matt Navarra (@MattNavarra) July 21, 2022

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If you’ve ever wanted to hide a personal side of yourself from colleagues on Facebook, the platform is testing a new feature to let you do just that.

Facebook has confirmed that it’s testing a new feature that lets users have up to five different profiles from the same account. Users would be able to switch profiles from one login.

In a message to users, Facebook says the feature will allow users to “show off a different side.” That might mean having distinct profiles for different groups of friends, colleagues and family so you can curate what you share with certain audiences. Read More

This week, some Instagram users received notifications saying that creators they follow had launched a Bulletin publication, and were given…

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