How to Use TikTok: Beginners Start Here
Find out how to use TikTok, from setting up an account and navigating the platform to using the app's most popular editing features.
7 Ways to Avoid Getting Shadowbanned on Social Media
Is there a shadowban on Instagram? What about TikTok and other social networks? Find out how to avoid it on every platform.
22 Simple Ways to Increase Instagram Engagement (Free Calculator)
Learn the easiest ways to increase your brand’s Instagram engagement, plus global average engagement rates and the most engaging post types.
How to Create Multiple Instagram Accounts and Manage Them (Without Crying)
Managing multiple Instagram accounts can be scary. What if you post to the wrong account? What if you get locked out of one of them?
17 Tips for Writing Effective YouTube Descriptions
Done right, YouTube descriptions can boost view counts and watch time. They can also help your videos rank in YouTube search.
Strategy
NPS: What is a Net Promoter Score and Why Should You Care?
A Net Promoter Score (NPS) is a quick and easy way of assessing customer loyalty. Learn why calculating one makes sense for your business.
How to Get Followers on TikTok for Free: 11 Top Tips
Don't be fooled by websites that offer to sell you "real" TikTok followers. Learn how to get followers on TikTok for free, the honest way.
Instagram Reels Tutorial: 10 Editing Tips You Should Know
Follow this beginner's Instagram Reels tutorial to learn how to edit your videos and start creating engaging content.
How to Get Verified on TikTok: 5 Steps to Make it Happen
Wondering how to get verified on TikTok? There's no formal application process. But here are some top tips to help you get there.
Become a better social marketer.
Get expert social media advice delivered straight to your inbox.
News
Do Social Media Managers Really Need a Master’s Degree?
With more pressure on their shoulders than ever before, what opportunities do social media managers have to build their skills?
Is Marketing Education Keeping Up With Social Media?
Social media marketing never stops evolving. Right now, there’s a knowledge gap for practitioners in our industry—here’s how to bridge it.
Interns Don’t Manage 24% of the Marketing Budget
Modern marketing teams would implode without social marketers, but they’re still not getting the respect they deserve. Here's how to help.
Half a Billion Users Joined Social in the Last Year (And Other Facts)
The July update of Hootsuite's Digital 2021 report reveals the latest data on the state of the internet, social media, and more.
