Social Media Benchmarks: Q3 2023 [Data & Tips]
Get up-to-date social media benchmarks for key industries and understand how your results stack up right now.
5 B2B Social Media Marketing Tactics That Actually Work
B2B social media marketing is one of the best ways to build your brand and find your audience. Here's how to get started.
Instagram Analytics Explained (Definitions, Tips, and Tools)
Find out how to use Instagram analytics to track your performance and pin down opportunities for improvement.
2023 Average Engagement Rates for 13 Industries [STATS]
Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence.
How To Save Tons of Time With Instagram Auto Reply
Don’t waste time responding to the same Instagram messages, over and over again. Learn how to use Instagram auto reply instead.
Instagram Emoji Guide: Meanings, Reactions, Ideas
Instagram emoji are pictograms, icons, or small images used to express an emotion or idea. Some are universal while others have unique interpretations.
Vanity Metrics: Definition & Examples for Marketing
Social media data on followers, likes, and comment can be considered vanity metrics if not presented with proper analysis.
How to Prove (and Improve!) Your Social Media ROI
Learn how to calculate your social media ROI — aka the return on investment from your social media activities and expenses.
How to Schedule Tweets [3 Methods + Bonus Tips]
Find out how to schedule Tweets (one at a time or in bulk) so you can save time and focus on creating great content instead.
Experiment: Do Traditional SEO Tactics Work on Social Media?
Can we use what we know about optimizing content for Google to reverse-engineer social SEO success? To the laboratory!
Experiment: Does AI Write Better X (Twitter) Posts Than Humans?
Can human-written social posts generate more engagement and reach than AI-written ones? It's humans vs. robots in the ultimate showdown.
Experiment: Do Instagram Carousels Still Outperform Reels?
Are carousels still the top content format on Instagram, or have Reels displaced them for good? There's only one way to find out.
Experiment: Does Custom Instagram Alt Text Improve Reach?
Everybody's talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference.
Hootsuite CEO Reveals How Long She Spends on Social Media Every Morning
Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more.
The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute
Hootsuite social media manager Trish Riswick's tribute to her mom for supporting her career (even when she doesn't always understand it).
Creative Block is Inevitable—Here’s How Our Social Team Beats It
All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts.
Meet Irina Novoselsky, Hootsuite’s new CEO
Irina Novoselsky shares her thoughts on why she's excited to join the Hootsuite team as Chief Executive Officer.
