IGTV Ads: 6 Things Brands and Creators Need to Know
Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and…
How to Create Highly Watchable Silent Videos for Social Media
It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is…
Organic Reach is in Decline—Here’s What You Can Do About It
When it comes to organic reach, not a lot has changed over the past few years. The average number of…
How to Get Verified on Pinterest: A Step-by-Step Guide
You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified…
The Top Facebook Updates You Need to Know: July 2020
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he…
Strategy
IGTV Ads: 6 Things Brands and Creators Need to Know
Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and…
How to Create Highly Watchable Silent Videos for Social Media
It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is…
Organic Reach is in Decline—Here’s What You Can Do About It
When it comes to organic reach, not a lot has changed over the past few years. The average number of…
How to Get Verified on Pinterest: A Step-by-Step Guide
You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified…
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How Hootsuite Integrates Our Paid and Organic Social Strategy
Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can…
The Road to Recovery: A Look at the Digital Future of Small Business
With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies…
LinkedIn Elevate is Shutting Down. Here’s What You Need to Know.
As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate…
Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show
Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique, interesting, or savvy…