All the Social Media Apps You Should Know in 2021
Which social media apps do you need to know about in 2021? Here's a list of the top sites in terms of size and value.
19 Social Media KPIs You Should Be Tracking
Setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time.
How to Create a Social Media Strategy in 8 Easy Steps (Free Template)
Creating your social media marketing strategy doesn’t need to be painful. Here's an eight-step guide on how to create an effective plan for your business.
10 Ways for Social Marketers to Avoid Social Media Burnout
Read for tips from Hootsuite's own social marketing team on how to keep social media burnout at bay, or get back on track if you’re already experiencing it.
How to Use Instagram Swipe Up (Even Without 10,000 Followers)
Driving traffic to your website is much easier when you use the Instagram swipe up feature to add a link to your Instagram Story.
Strategy
Instagram Story Hacks: 21 Tricks and Features You Should Know
These Instagram Story hacks will save you time and make you the best storyteller in town, no pun intended.
The Complete Guide to LinkedIn Ads in 2021
Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and more.
Social Media for Big Companies: 10+ Inspiring Examples
When it comes to strategy, social media for big companies differs in a couple key ways from social media for small businesses.
How to Schedule Instagram Stories: A Step-by-Step Guide
If you're a busy social media pro you've probably wondered if it's possible to schedule Instagram Stories. The answer is YES.
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News
WhatsApp is the World’s Favorite Social Platform (And Other Facts)
The April update of Hootsuite's Digital 2021 report reveals the latest data on the state of the internet, social media, and more.
The Hidden Environmental Costs of Downsizing an Office: What We Learned
Remote work is better for the planet... right? Whether you're downsizing or ditching the office entirely, it can be a boon for the environment—if you do it right.
Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show
Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique or interesting content on social media.
The Case for Letting Your Social Media Managers Get Weird
Why being witty and absurd might actually make your social marketing worth the attention you crave—because right now, you may not deserve it.
