Tracking your engagement rate is the best way to tell if your social media audience cares about what you’re posting — and learn what they want to see more of.

Social CRM is an extension of traditional CRM (customer relationship management), using social media to nurture customer relationships.

Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.

Which social media apps do you need to know about in 2024? We break down the top 14 apps in terms of size and value.

Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work.

Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a “right” number of daily Stories to post?

Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing.

What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here’s what we found.

Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more.

Hootsuite social media manager Trish Riswick’s tribute to her mom for supporting her career (even when she doesn’t always understand it).

All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts.

Irina Novoselsky shares her thoughts on why she’s excited to join the Hootsuite team as Chief Executive Officer.