15 Social Media Training Courses and Resources
Social media training courses are a great way for digital marketers to level up their skillset. Extra credentials never hurt anybody either.
5 Reasons CMOs Can No Longer Own Social Media
Our data shows that less-mature organizations use social for marketing only, while more mature organizations push social further.
Essential Tips and Tools for B2B Social Media Marketing
Think social media is just for B2C businesses? Think again. B2B social media is just as important—and only getting more important.
How These Hootsuite Customers Achieved Social Transformation
Learn how Hootsuite customers, including Sodexo and Georgia State University, capture more value from social media.
The LinkedIn Insight Tag: What It Is and How to Use It
You might know the LinkedIn Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel.
Strategy
How to Add Links to Instagram Stories with Swipe-Up
Engaging your followers is much easier when you use the Instagram swipe up feature to add a link right to your Instagram Story.
Employee Advocacy on Social Media: What is it and How to Do it Right
A guide to understanding what is employee advocacy and the steps you need to take to build an employee advocacy program for your organization.
Inclusive Design for Social Media: Tips for Creating Accessible Channels
Inclusive design may seem like the domain of UX designers and web developers. But social media marketers should practice it, too.
The Top Instagram Updates You Need to Know: October 2020
From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. Keep up with the latest Instagram updates.
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News
You Only Need One Hero to Change the World—But What If You Had 60?
The #ShesMyHero campaign from the World Woman Foundation might be exactly what we all need right now.
Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show
Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique or interesting content on social media.
What’s Social’s True Value to Business? We Asked 2,162 Marketers.
As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.
How 2020 Changed Social Media: Checking In On Our Trends Predictions
2020 changed everything. The way we communicate, the way we shop, the way we greet one another. It also changed how we use social media.