Instagram Demographics in 2021: Important User Stats for Marketers
Who exactly are the one billion people using Instagram every day? An intelligent understanding of Instagram demographics is essential for savvy marketers.
100+ Social Media Demographics that Matter to Marketers in 2021
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message.
15.5 Users Join Social Every Second (and Other Key Stats to Know)
Hootsuite's Digital 2021 report reveals all the most important global statistics that social media marketers need to know.
The Top Twitter Updates You Need to Know: January 2021
While changes and updates are always being made, here are the newest Twitter updates that are most relevant to businesses and brands
Instagram Video: Best Practices and Tools for Creating Engaging Content
Instagram video (Stories, in feed, Reels, IGTV, and live) is an absolute must-have in your brand’s social media strategy.
Strategy
Experiment: Do Tweets with Links Get Less Engagement and Less Reach?
Our social team had a hunch that linkless Tweets were favored by the Twitter algorithm. So we ran an experiment to find out.
The Top Facebook Updates You Need to Know: January 2021
New Facebook updates are always in the works, which is to say there are always new opportunities to get ahead of your competitors.
The Top Instagram Updates You Need to Know: January 2021
Keep up with the latest Instagram updates, from new ad formats to Instagram Shop upgrades, and user-experience tweaks, and more.
27 Facebook Demographics to Inform Your Strategy in 2021
With 2.74 billion monthly active users, understanding Facebook demographics is key to creating a successful social marketing strategy.
Become a better social marketer.
Get expert social media advice delivered straight to your inbox.
News
Good Social Marketers Just Prove Their Success. Great Ones Do This.
Go beyond charts and likes to discover how social measurement can give you the insights you need to chase your biggest opportunities.
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever.
Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show
Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique or interesting content on social media.
New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps
Get creative on Instagram with new formats, engage more efficiently with Inbox, elevate your impact with new reports...and much more.