The best educators know there’s no point in resisting social media in education. Go on, invite those apps into the classroom.

Get up-to-date social media benchmarks for key industries and understand how your results stack up right now.

Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence.

These social media stats for the education sector will help you understand how your results stack up against industry averages.

See how we tested early engagement on Instagram and get seven simple tactics to increase your post visibility on the platform.

Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work.

Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a “right” number of daily Stories to post?

Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing.

From record-breaking premieres to buzzworthy hits, see which TV shows captured the most attention and sparked social conversations in 2024.

Irina Novoselsky, Hootsuite CEO, shares how she has found her niche as a social CEO at Collision 2023—and much more.

Hootsuite social media manager Trish Riswick’s tribute to her mom for supporting her career (even when she doesn’t always understand it).

All out of social media ideas? We know the feeling. Discover how to overcome creative block with these 9 tips from our in-house experts.