How to Make a Link Tree for Instagram in 4 Easy Steps
Learn how to create a link tree for Instagram and get more traffic to your website, online store or other social media accounts.
If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links.
The platform doesn’t allow adding links to feed posts, and “Swipe up” links in Stories are only available to larger accounts. The bio section is the only place where all Instagram users get to add a link. One link, to be precise.
Link trees allow you to make the most of this precious real estate. By creating a link tree for Instagram, you turn your one bio link into a hub for, well, more links. And with more links, you can direct traffic exactly where you need it — be it your store, a signup form, a new piece of content or an important business update.
Keep reading for step-by-step instructions on how to build a link tree for Instagram plus some inspiring examples of great link trees.
Then, check your inbox and follow the instructions in the verification email.
Step 2: Add links
Once you verify your account, you will be able to access your dashboard.
Click the purple Add New Link button on the home screen to add your first link
You will then be able to add a title, a URL and a thumbnail to your link:
You can upload your own image or choose one from Linktree’s icon library:
And that’s it! Repeat the process until you’ve added all of your links.
As you add links, you will see a preview of your link tree on the right side of the dashboard:
Step 3: Organize your links
Click on the purple lightning icon to add special links or headers. Headers will help you organize your links by theme or purpose.
At any point, you can move your links and headers around by clicking on the three vertical dots icon and dragging the element to its new placement.
Step 4: Customize the appearance of your link tree
With all the links in place, it’s time to make your link tree truly yours.
Start by heading to the Appearance tab in the top menu.
Here, you can add an image and short description to your link tree page. You can also change your link tree’s theme. Several free options are available. Pro users can create their own custom themes.
Step 5: Add your link tree to your Instagram bio
You’re all set. Now that you have your custom link tree ready to go, it’s time to add it to your Instagram bio. Simply copy the URL from the top right corner of the dashboard:
Then, head to your Instagram account, click Edit Profile and add the URL to the Website section.
And that’s it! The link will show up in your Instagram bio.
How to create your own Instagram link tree
If you’re looking for more customization options or need access to detailed analytics, you can also build your own link tree. The process will come down to building a simple landing page housing all the links you want to share with your followers.
Step 1: Create a landing page
Create a new page using your content management system — WordPress or your blogging platform. You can also use a dedicated landing page builder like Unbounce.
Remember that you will be adding your link tree’s URL to your Instagram bio, so keep it short and sweet. Consider using your Instagram username, or words such as “hello,” “about” or “learn more.”
Step 2: Design your page
When designing your page, keep in mind that your followers will be accessing it on mobile. Keep it simple and focus on making the links stand out as much as possible.
Use a design tool like Canva to create attractive, on-brand buttons for your links. To make sure they are correctly displayed on all phone screens, keep them small. 500×100 pixels will work great:
To make the page more engaging, add a photo and a short welcome message.
Step 3: Add links with UTM parameters
Once you arrange your buttons on your landing page, it’s time to add the links.
For easy performance tracking, add UTM parameters to your links. This will help you access click-through information from your Google Analytics account.
It includes a real photo of the business owners at the top, helping build trust with the audience.
It features many links without seeming overwhelming (clean design!).
It even includes a blog section with featured images.
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