44 Instagram Stats That Matter to Marketers in 2021
Instagram experienced a huge amount of growth in 2020. These Instagram statistics prove just how valuable the network is to your business.
2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app.
As you plan your Instagram marketing strategy for 2021, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.
The top 10 searches include generic terms like weather and news. Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram. But, again, this is a great showing for Instagram since it is primarily accessed through an app.
Since Instagram is primarily a mobile platform, this stat bears more weight than website visits. For active users of a mobile app, Instagram is outranked only by Facebook, WhatsApp, and Facebook Messenger.
Instagram user statistics
Who exactly is using Instagram? These Instagram user statistics reveal the details of Instagram’s audience right now.
However, in the U.S., a substantially higher percentage of women (43%) use Instagram than do men (31%). And it’s worth noting that Instagram does not publish advertising data for genders other than “female” or “male.”
These discrepancies show that you can’t make assumptions about demographics on Instagram—or any other social network. And you definitely can’t make assumptions about the demographics of your own followers.
That’s an increase of almost 4 minutes over 2019. If that doesn’t sound like a lot, consider that it’s a 13.8% jump. Before the pandemic, eMarketer predicted time spent on Instagram would increase by only 1.5% in 2020.
In comparison, Facebook users only spent 1.4 more minutes per day on the platform in 2020, an increase of 4.3%
While the Instagram stat above shows people research purchases in the platform, this confirms that people are making purchases directly from Instagram.
With all the new shopping and e-commerce features rolled out this year, it’s easier than ever for brands to sell products directly within the app. If you’re not using Instagram’s shopping features yet, check out our post on how to sell products on Instagram.
Why should marketers care? It’s true this is a pretty random Instagram statistic. But it’s a good example of how regional variations can affect perception.
Could this cookie preference extend to Instagram posts and ads? Only testing can tell you for sure. Testing is the only way to know for sure what colors, words, and content (or cookie) types connect best with your audience.
That’s just a small increase from 85% in 2019. Entertainment account Stories saw the largest increase in completion rate, from 81% to 88%. Sports account Stories have the highest completion rate, at 90%.
That ranks it ahead of LinkedIn but behind YouTube, FaceBook, and WhatsApp.
It’s a clear indication that Instagram is an important business tool, whether you’re marketing to consumers or other organizations. If you’re not sure how Instagram would fit into your B2B marketing strategy, check out our post on how to use social media for B2B marketing.
29. The average Instagram business account posts once per day
To make the most of that content, make sure to post at the right time.
We analyzed more than 250,000 Instagram posts to uncover the best times to post for 11 different industries. Find the results in our post on the best times to post on Instagram.
Growing your Instagram following can feel like a very slow game. But there are strategies you can use to outpace the Instagram follower stats and bring in more followers faster. We outline 35 of them in our post on how to get more Instagram followers.
That means you should expect approximately one engagement for every 100 followers. Engagement is apparently highest for photos posts (1.03%), followed by carousel posts (0.86%) and video posts (0.75%). But that will vary by industry and audience preferences.
Hootsuite’s social team, for example, finds that carousel posts get triple the engagement of regular posts.
Keep in mind that larger accounts get lower engagement rates, while accounts with a small but dedicated audience see higher ones. An Instagram business account with fewer than 10,000 followers sees an average 1.55% engagement rate, which drops to 0.62% for a business account with more than 100,000 followers.
Stories ads have a built-in call to action (like Swipe Up) at the bottom of the screen, but this can be easy to miss. Adding an enhanced call to action helps increase the chances viewers will interact with the ad.
The Patriots have the highest engagement with their Reels. They see an average 121,800 engagements per Reel, compared to 21,600 engagements per video.
Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.