Skip to content
HootSuite
Blog
Strategy
News
Resources
Log In
Sign up
Search for:
Dictionary of Social Media Terms
Find your term alphabetically, pick a letter to start and we'll show you the terms below
#
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
#
a
A/B test
Algorithm
AMA (Ask Me Anything)
Analytics
Application programming interface (API)
Archiving
Artificial Intelligence (AI)
Avatar
b
Bio
Bitmoji
Block
Blog
Blogger
Boost, boosted post
Brand advocate
Brand Awareness
c
Caption
Carousel
Chat
Chatbot
Check-in
Click-through rate (CTR)
Clickbait
Comment
Community manager
Compliance
Connection
Content curation
Content marketing
Conversion
Conversion rate
Cost per click (CPC)
Creative Commons
Creep
Crisis management
Crowdsourcing
d
Dark post
Dark social
Dashboard
Direct message
Disappearing content
Doing it for the ‘gram
Double tap
Doxing
e
Ebook
Embed
Emoji
Employee advocacy
Endorsement
Engagement
Engagement rate
Ephemeral content
Evergreen content
f
Fan
Favorite
Feed
Filter
Fleet
Follow friday (#FF)
Followers
Friend
g
Geotag
GIF
Google Ads (Google Adwords)
Group
h
Handle
Hangout
Hashtag
Header image
i
Impressions
Inbound marketing
Inbox
Influencer
Influencer marketing
Insights
Instant message
j
k
Key performance indicator (KPI)
Klout
l
Lens
Like
Link building
Listed
Listening
Live stream
Lurker
m
Meme
Mention
Messenger
Metric
Microblogging
Monitoring
Mute
n
Native advertising
News feed
Newsjacking
Notification
o
Objectives
Organic reach
p
Pay per click (PPC)
Pin
Pinned post
Platform
Post
Private
Promote
q
r
Reach
Reaction
Real-time marketing
Recommendation
Regram
Repin
Reply
Repost
Retargeting
Retweet
Rich pin
RSS feed
RSS reader
s
Scheduling
Search engine optimization (SEO)
Selfie
Sentiment
Sentiment analysis
Share of voice
Snap
Social customer service
Social inbox
Social listening
Social media management
Social media management platform
Social media marketing
Social media monitoring
Social media ROI
Social selling
Spam
Sponsored posts
Sticker
Stories
t
Tag
Targeting
Thread
Throwback Thursday (#TBT)
Trending
Troll
Tweet
u
Unfollow
URL
URL shortener
User-generated content (UGC)
v
Vanity metric
Vanity URL
Verified
Viral
Virtual reality (VR)
Vlogging
w
Webinar
x
y
z