Dictionary of Social Media Terms

Find your term alphabetically, pick a letter to start and we’ll show you the terms below

# a b c d e f g h i j k l m n o p q r s t u v w x y z

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0.5 selfie

a

A/B test Aesthetic Affiliate marketing AI chatbot Algorithm Algospeak Alt text AMA (Ask Me Anything) Analytics Application programming interface (API) Archiving Artificial Intelligence (AI) Avatar

b

B2B B2C BeReal Bio Bitmoji Block Blockchain Blog Blogger Blue checkmark Bluesky Booktok Boolean search Boost, boosted post Bottom of the funnel Brand advocate Brand ambassador Brand awareness Brand reputation Bricks and mortar Broetry Buyer persona Byte

c

Call to action (CTA) Cap Caption Carousel CFBR Channel art Channel trailer Chat Chatbot Check-in Click-through rate (CTR) Clickbait Clubhouse Comment Community manager Competitive intelligence Compliance Connection Content curation Content marketing Conversational AI Conversion Conversion rate Cost per click (CPC) Cost per lead (CPL) Cost per thousand impressions (CPM) Cottage core Creative Commons Creators Creep Crisis management Cross-posting Crowdsourcing CSAT

d

Dark post Dark social Dashboard Demand generation Demographics Direct message (DM) Disappearing content Discord Doing it for the ‘gram Double tap Doxing

e

Ebook eCommerce chatbot Embed Emoji Employee advocacy Endorsement Engagement Engagement pod Engagement rate Ephemeral content Evergreen content Everything app Explore page Social media ecommerce marketing

f

Facebook Facebook Shop Fan Favorite Fediverse Feed Filter Finsta Fleet Follow Friday (#FF) Followers Friction Friend FYP

g

Gen X Gen Z Geotag GIF Goblin mode Google Ads (Google Adwords) Google Business Profile Grid Group

l

Go live le$$bian Lemon8 Lens Like Link building Link in bio Listed Listening Live journal Live stream Locket Lurker

h

Handle Hangout Hashtag Header image

i

Ick Impressions Inbound marketing Inbox Influencer Influencer marketing Insights Instagram Instagram shopping Instant message

k

Key performance indicator (KPI) Klout

m

Marketing funnel Mastodon Meme Mention Messenger Metaverse Metric Micro-virality Microblogging Millennial Millennial pause Monetization Monitoring Mute Myspace

n

Native advertising News feed Newsjacking NFT noplace Notification NPS

o

Objectives Ok, boomer OnlyFans Organic reach

OOMF

p

Paid social Pay per click (PPC) Pin Pinned post Platform Post Private Promote

r

Reach Reaction Real-time marketing Recommendation Reels Referral marketing Regram Repin Reply Reply guy Repost Retargeting Retweet Review Rich pin RSS feed RSS reader

s

Scheduling Search engine optimization (SEO) Search engine results page (SERP) Selfie Sentiment Sentiment analysis Shadowban Share Share of voice (SOV) Ship Shoppable post Shorts SMART goals Snap Social commerce Social customer service Social inbox Social listening Social media automation Social media campaign Social media management Social media management platform Social media marketing Social media monitoring Social media ROI Social proof Social selling Social sentiment Spaces Spam Spam account Sponcon Sponsored posts Stan Sticker Stories Streams Subscribers

t

Tag Targeting Thread Threads app Throwback Thursday (#TBT) TikTok Tip jar Touch grass Trending Troll Tumblr Tweet Twitch Twitter

u

Unfollow URL URL shortener User-generated content (UGC)

v

Vanity metric Vanity URL Verified View duration Vine Viral Viral marketing Virtual event Virtual reality (VR) Vlogging

w

Watch time Web3 Webinar WeChat WhatsApp

x

Xiaohongshu (小红书)

y

YouTube