Dictionary of Social Media Terms

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a

A/B test Aesthetic Algorithm Alt text AMA (Ask Me Anything) Analytics Application programming interface (API) Archiving Artificial Intelligence (AI) Avatar

b

B2B B2C Bio Bitmoji Block Blockchain Blog Blogger Booktok Boost, boosted post Bottom of the Funnel Brand advocate Brand Awareness Bricks and mortar Buyer persona Byte

c

Cap Caption Carousel Channel art Channel trailer Chat Chatbot Check-in Click-through rate (CTR) Clickbait Clubhouse Comment Community manager Compliance Connection Content curation Content marketing Conversational AI Conversion Conversion Conversion rate Cost per click (CPC) Cost per lead (CPL) Cottage core Creative Commons Creators Creep Crisis management Cross-posting Crowdsourcing CSAT

d

Dark post Dark social Dashboard Direct message Disappearing content Discord Doing it for the ‘gram Double tap Doxing

e

E-commerce chatbot Ebook Embed Emoji Employee advocacy Endorsement Engagement Engagement rate Ephemeral content Evergreen content Evergreen content Explore page Social media ecommerce marketing

f

Facebook Facebook shop Fan Favorite Feed Filter Finsta Fleet Follow friday (#FF) Followers Friction Friend FYP

g

Gen Z Geotag GIF Google Ads (Google Adwords) Google Business Profile Grid Group

h

Handle Hangout Hashtag Header image

i

Ick Impressions Inbound marketing Inbox Influencer Influencer marketing Insights Instagram Instagram shop Instant message

j

k

Key performance indicator (KPI) Klout

l

Go live le$$bian Lens Like Link building Link in bio Listed Listening Live journal Live stream Lurker

m

Meme Mention Messenger Metaverse Metric Microblogging Monetization Monitoring Mute Myspace

n

Native advertising News feed Newsjacking NFT Notification NPS

o

Objectives Ok, boomer OnlyFans Organic reach

p

Paid social Pay per click (PPC) Pin Pinned post Platform Post Private Promote

q

r

Reach Reaction Real-time marketing Recommendation Reels Regram Repin Reply Reply guy Repost Retargeting Retweet Rich pin RSS feed RSS reader

s

Scheduling Search engine optimization (SEO) Selfie Sentiment Sentiment analysis Share of voice Ship Shoppable post Shorts Snap Social commerce Social customer service Social inbox Social listening Social media automation Social media campaign Social media management Social media management platform Social media marketing Social media monitoring Social media ROI Social selling Spaces Spam Spam account Sponsored posts Stan Sticker Stories Streams Subscribers

t

Tag Targeting Thread Throwback Thursday (#TBT) TikTok Tip jar Touch grass Trending Troll Tumblr Tweet Twitch Twitter

u

Unfollow URL URL shortener User-generated content (UGC)

v

Vanity metric Vanity URL Verified View duration Vine Viral Virtual event Virtual reality (VR) Vlogging

w

Watch time Web3 Webinar WeChat WhatsApp

x

y

YouTube

z