Dictionary of Social Media Terms

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a

A/B test Algorithm AMA (Ask Me Anything) Analytics Application programming interface (API) Archiving Artificial Intelligence (AI) Avatar

b

Bio Bitmoji Block Blog Blogger Boost, boosted post Brand advocate Brand Awareness

c

Caption Carousel Chat Chatbot Check-in Click-through rate (CTR) Clickbait Comment Community manager Compliance Connection Content curation Content marketing Conversion Conversion rate Cost per click (CPC) Creative Commons Creep Crisis management Crowdsourcing

d

Dark post Dark social Dashboard Direct message Disappearing content Doing it for the ‘gram Double tap Doxing

e

Ebook Embed Emoji Employee advocacy Endorsement Engagement Engagement rate Ephemeral content Evergreen content

f

Fan Favorite Feed Filter Fleet Follow friday (#FF) Followers Friend

g

Geotag GIF Google Ads (Google Adwords) Group

h

Handle Hangout Hashtag Header image

i

Impressions Inbound marketing Inbox Influencer Influencer marketing Insights Instant message

j

k

Key performance indicator (KPI) Klout

l

Lens Like Link building Listed Listening Live stream Lurker

m

Meme Mention Messenger Metric Microblogging Monitoring Mute

n

Native advertising News feed Newsjacking Notification

o

Objectives Organic reach

p

Pay per click (PPC) Pin Pinned post Platform Post Private Promote

q

r

Reach Reaction Real-time marketing Recommendation Regram Repin Reply Repost Retargeting Retweet Rich pin RSS feed RSS reader

s

Scheduling Search engine optimization (SEO) Selfie Sentiment Sentiment analysis Share of voice Snap Social customer service Social inbox Social listening Social media management Social media management platform Social media marketing Social media monitoring Social media ROI Social selling Spam Sponsored posts Sticker Stories

t

Tag Targeting Thread Throwback Thursday (#TBT) Trending Troll Tweet

u

Unfollow URL URL shortener User-generated content (UGC)

v

Vanity metric Vanity URL Verified Viral Virtual reality (VR) Vlogging

w

Webinar

x

y

z