Back to the Glossary

Friction

Friction refers to a point in the customer journey where the customer or potential customer gets stuck. For example, a difficult newsletter sign up process or a clumsy in-product experience. Marketers and product teams work to uncover and rectify moments of friction throughout the customer journey to ensure a smooth experience for the user.

x

Sorry for getting in your face, but...

We have a special treat for you. Schedule social posts, get reports, and handle all your comments and DMs in one place.

Try Hootsuite for free for 60 days. (That’s 30 days more than people who don’t read popups get.)

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days