Back to the Glossary


Friction refers to a point in the customer journey where the customer or potential customer gets stuck. For example, a difficult newsletter sign up process or a clumsy in-product experience. Marketers and product teams work to uncover and rectify moments of friction throughout the customer journey to ensure a smooth experience for the user.


You’ve unlocked 60 days for $0

Claim 60-Day Free Trial
Offer expires in 04m 20s
Cancel anytime within 60 days