How to Get Verified on Twitter in 2021: The Essential Guide for Marketers
In May 2021, Twitter announced a relaunch of its verification program. Learn how to get verified on Twitter following the update.
Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?
After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned.
Everything You Need to Know About Twitter Spaces, the Clubhouse Rival
If you're still waiting for an invite to Clubhouse, don't fret. Twitter has been building its own audio product, Twitter Spaces.
Valuable Things Twitter Mentions Can Tell You About Your Business
When customers take the time to give you feedback in Twitter mentions, they expect a reply — and they expect it fast.
36 Twitter Stats All Marketers Need to Know in 2021
Get familiar with all the most important and up-to-date Twitter statistics, so you can plan Twitter strategy that works for your brand.
The Top Twitter Updates You Need to Know: January 2021
While changes and updates are always being made, here are the newest Twitter updates that are most relevant to businesses and brands
Experiment: Do Tweets with Links Get Less Engagement and Less Reach?
Our social team had a hunch that linkless Tweets were favored by the Twitter algorithm. So we ran an experiment to find out.
Fleets: Everything You Need to Know About Twitter’s Disappearing Tweets
Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours.
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How to Use Twitter Analytics: The Complete Guide for Marketers
Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors.
How to Create Highly Watchable Silent Videos for Social Media
Most people watch videos on social media with the sound off. Learn how to make sure your videos still make sense, a.k.a the art of the silent video.
9 Important Twitter Trends to Watch For in 2020
From measures to halt the spread of misinformation, to a leadership shakeup and the roll out of Fleets, these are the top Twitter trends we’re tracking.
Top Twitter Demographics That Matter to Social Media Marketers
An understanding of Twitter demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets.
