Instagram

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.

Strategy

When is the best time to post on Instagram? Find out how the experts determine the answer to this popular question.

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Learning how to post on Instagram from a PC or Mac can save you time and give more flexibility. What social media manager wouldn't want that?

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Instagram algorithm changes affect everyone who uses the platform — especially brands. Learn all the latest ranking factors here.

Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out.

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Keep up with the latest Instagram updates, from new ad formats to Instagram Shop upgrades, and user-experience tweaks, and more.

Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth.

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Instagram Live lets users stream live videos to their followers through Instagram Stories. It’s great for connecting directly with your audience.

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It’s hard to deny that celebs are good at social. But why is that? There are a few things that they get about Instagram that brands can learn

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Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

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The best Instagrammers know how to artfully plan posts that create a gorgeous Instagram grid layout on their profile.

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Rather than directing customers to your website, Instagram Shopping allows them to select and purchase products easily from the app.

Become a better social marketer.