An avatar is a visual representation of a person for use in digital contexts. It’s usually a computer-generated image, such as a bitmoji. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Most individual users choose a photo as their social media avatar, sometimes supplemented by a digital frame or filter. For brands, the company logo is usually the best avatar choice.
Learn more: Social Media Image Sizes: A Quick Reference Guide for Each Network