Gen X

Gen X is short for Generation X, who are the people born between 1965 and 1980. Generation X comes between Baby Boomers (people born between 1946 and 1964) and millennials (people born between 1981 and 1996).

Like millennials, Gen Xers grew up during a time of rapid technological advances and are known for their independence, skepticism, and resourcefulness. Gen X’s favorite social platforms include YouTube, Facebook, and Instagram.

Learn more:

• Social Media Demographics Marketers Need to Know