Gen Z

Gen Z is short for Generation Z, who are the group of people born after 1995.

Gen Z are known for being passionate about the planet and sustainability, valuing authenticity in marketing campaigns, being mindful of their wellbeing and health, and are notoriously more challenging to sell products to.  Gen Z’s favorite social platforms include YouTube, Instagram, and TikTok.

Learn more:

• Everything Social Marketers Need to Know About Generation Z
• 24 Gen Z Statistics That Matter to Marketers