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Social media campaign

A social media campaign is part of a strategic marketing plan that uses social media to achieve a business goal. Social media campaigns can be run across one or multiple social media platforms and are tracked and measured over a specific time period. These types of campaigns are different from your regular social media postings and usually tie in with a theme, for example, Black Friday or London Fashion Week.

Learn more: 7 Inspirational Social Media Campaigns (Free Template to Plan Your Own)


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