Social media campaign
A social media campaign is part of a strategic marketing plan that uses social media to achieve a business goal. Social media campaigns can be run across one or multiple social media platforms and are tracked and measured over a specific time period. These types of campaigns are different from your regular social media postings and usually tie in with a theme, for example, Black Friday or London Fashion Week.
Learn more: 7 Inspirational Social Media Campaigns (Free Template to Plan Your Own)