Back to the Glossary

Paid social

Paid social refers to advertisements or sponsored content on social media that’s paid for with a marketing budget. The goal of paid social is to distribute and promote content to a targeted audience. Typically, paid social campaigns are used in tandem with organic posts to help navigate social media algorithms.

Learn more: The Guide to Paid Social


You’ve unlocked 60 days for $0

Claim 60-Day Free Trial
Offer expires in 04m 20s
Cancel anytime within 60 days