Back to the Glossary

View duration

View duration is a YouTube metric that tells you the total watch time of a video divided by the number of plays and replays the video acquires. View duration shows marketers how well a video is engaging its viewers.

Learn more: YouTube Analytics: How to Use Data to Grow Your Channel Faster


Sorry for getting in your face, but...

We have a special treat for you. Schedule social posts, get reports, and handle all your comments and DMs in one place.

Try Hootsuite for free for 60 days. (That’s 30 days more than people who don’t read popups get.)

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days