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Brand awareness

Brand awareness is a social media metric that captures how likely people are to be aware of your brand.

You can measure brand awareness for any given period by tracking the amount of attention your brand gets online in the form of mentions and engagement. The more people are talking about you online, the greater your brand awareness.

Learn more: 19 Social Media Metrics That Really Matter—And How to Track Them, 9 Creative Ways to Improve Your Brand Awareness