Back to the Glossary

User-generated content (UGC)

User-generated content is content created by the regular people on social media, rather than brands. Brands collect that content through contests, branded hashtags, or simply reaching out to ask permission. When brands reshare that content with their own followers, they’re implementing a UGC campaign.

User-generated content can help increase brand awareness and customer loyalty by allowing businesses to tap into the excitement and creative energies of their customers.

Learn more: A Marketer’s Guide to Using User-Generated Content on Social Media

x

Well this is awkward.

We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. We’ll just leave this 60-day free trial here for someone else then…

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days