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User-generated content (UGC)

User-generated content is content created by the regular people on social media, rather than brands. Brands collect that content through contests, branded hashtags, or simply reaching out to ask permission. When brands reshare that content with their own followers, they’re implementing a UGC campaign.

User-generated content can help increase brand awareness and customer loyalty by allowing businesses to tap into the excitement and creative energies of their customers.

Learn more: A Marketer’s Guide to Using User-Generated Content on Social Media

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