Back to the Glossary

Cost per lead (CPL)

CPL is a metric that marketers use to measure how cost-effective campaigns are at generating new leads. CPL helps marketers understand how much of their budget is spent on acquiring new leads for the business and gives them a ROI figure. CPL is calculated by taking the dollar amount spent on acquiring new and dividing it by the number of leads acquired.

x

Sorry for getting in your face, but...

We have a special treat for you. Schedule social posts, get reports, and handle all your comments and DMs in one place.

Try Hootsuite for free for 60 days. (That’s 30 days more than people who don’t read popups get.)

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days