A/B test

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better.

Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. During A/B testing, only a portion of your audience sees each test. This allows you to create the most effective content before you release it to your entire following.