Back to the Glossary

Dark post

A dark post is an unpublished social post promoted as an ad to a specific audience. It’s a post that cannot be found organically and does not appear on your brand’s timeline. Dark posts can help with split testing, and help prevent your timeline from becoming flooded with promotional posts.

While the term “dark post” may make this content seem secretive, remember that any user can now look up all of your Facebook ads through the Page Transparency feature.

Learn more: 8 Facebook Targeting Tips for Cheaper Ads and More Conversions

x

Well this is awkward.

We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. We’ll just leave this 60-day free trial here for someone else then…

Start Your Free 60-Day Trial
Offer expires in 04m 20s
No risk, all reward. Cancel anytime within 60 days